JANUARY Moe TW 4.55 6: 7 Hosheraovcs 18:19 °20 :°2) Fe UF = ee ae 2 te sete | as «a e383, 6 19 20 21 462/28 Lapa Sey Bae 1 ee «Weld Ee = Pied Bam 7 Bit be 20, 2022 20, 27' 28°29 OCTOBER IB ON TS ies De = ah OT ee as 17. te) 1 24°25 26 27 25 31 Room 519 ° 9 East 46th Street, New York 17, N. Y., \ ‘ “ULLAL FEBRUARY A esis «dined Sulced Saues Pee ane See este a2 116: Peg Zh 20 28 20 20 WE a Anas TOA 12 7 eV 24°25 26 31 OWE a ae yang | 8 ae 8 16°17 18 ES) 2a AO 30 31 Nile, ined | caine eae Sea gar b, fo S00 taal Fe 2225) oA 2530 MARCH Caw ne tah gran BE Bo SEs 11 1s BL 2324 75 Pie tig ge Ses ied Mater LA a Oy re te oe WO LE © i be Men fo Meal 20 Bl 22/23, 26 27.28 29 0 SEPTEMBER Mio Wee eee ie Dt O..cue Orie bed I Tea i Be a | ty) 20 ar Ogee 20° 2726 Zor oO DECEMBER PA WA aiken ee EK OF o. Of anno 12 13 14 “qr 19 20 2)ggiiiiin? 3 26 27 Hm 29 Ye Plaza 9-2917 S 5 12 19 26 HOME FURNISHINGS CALENDAR NOTE: Events are repeated until they take place. New events, last minute changes and revisions are added each week as quickly as scheduled, HOME FURNISHINGS CALENDAR asks your indulgence for the unavoidable changes and new events that come up between issues, DATE Thur sday Dec. 29 2:00 P,Me=- 5:00 ‘Pama Cocktails Thursday — Deci 29°. Going on Thur sday Dec, 29 Going On Jan, 1 Sunday Jan, 1 Going on WHAT'S GOING ON GIVEN BY WHERE PRESS PREVIEW JAMES LEES & SONS CO. 295 FIFTH AVENUE Lees will exhibit its new patterns, fabrics and colors for the 1950 Winter Markets at a press preview, by invitation only. Nearly half the items will be new additions to the line, Party will be held in the New York showroom on the 16th floor. Publicity: Wilmer D. Cressman, Bridgeport, Pennsylvania. NEW FABRIC LINE MALLINSON FABRICS 261 FIFTH AVENUE A new group of vat-dyed, 50" prints on antique cotton satin, and of 36" prints and embossed plains on cotton with an Everglaze finish which makes them soil-resistant, wrinkle-proof and fast color, is now on view at this showroom and also in Philadelphia, Boston, Chicago and Los Angeles. In addition several Nylon sheers known as Nysheer are being introduced, Publicity: Hilda Kassell, PL. 9-2917. FILM ON PLASTICS THE SOCIETY OF THE 295. MADISON AVE. NOW AVAILABLE . PLASTICS INDUSTRY NEW YORK 17, N.Y. A motion picture "The Scientific Approach to Better Plastics" is now avail- able without charge to educational institutions, industrial organizations, ete, The film is of particular interest to laboratory personnel, techni- cians, engineers, chemists and others technically minded as it demonstrates the continuing research program on the mechanical properties of plastics and the molecular changes induced by stress. Publicity: Langdon P, Williams, MU, 6—1490, NEW YEAR'S DAY (Holiday January 2). GOOD AMERICAN HOME NATL. RET. LUMBER DLRS. FLINT & DETROIT PROGRAM U.S. SAVINGS & LOAN MICHIGAN Under the joint sponsorship of the National Retail Lumber Dealers Assn, and the U.S. Savings and Loan League, the first eight demonstration houses of the "Good American Home Program" will open for thirty days in these two cities, The Builders Assn. of Metropolitan Detroit anticipates building 7500 houses based on this program, which is designed to meet the low-cost housing needs of the American public and to show them how they ean afford to buy or build today's houses at today's prices and furnish and maintain them within the average family budget. These first houses, fully furnished and equipped, will show sponsors in other cities how they, too, can build such demonstration houses. Present indications are that there will be from 300 to 500 such houses in various areas. All proceeds from the public exhibition of the houses will benefit the United Cerebral Palsy Associations. Special packages of instructions will be made avail- able to local sponsors in other localities, These packages are geared to big cities and to towns of varying populations. Ted Baldwin, Inc. are the developers and coordinators of the program. Home furnishings and equip- ment manufacturers are urged to inquire for further details. Contact and Publicity: Ted Baldwin, 18 E, 48th St., New York 17, MU, 82888, COPYRIGHT, 1949, HOME FURNISHINGS CALENDAR me Tuesday Jane 2 Going on Tuesday Jan. 3 Tuesday Jan, 3 7330 P.M, Jan. 5= Jane 12 Jans 5= Jane 13 Friday Jan. 6= Jan. 10 Sunday Jan. 8 Sunday Jan. Se Jan, 13 Sunday Jan, 8= Jan. 21 Jane «9 WHAT'S GOING ON WHERE. PE mr eemrears GIVEN BY WEEK BEGINNING MONDAY, JANUARY 2, 1950 NEW BLIND TO BE SHOWN MODERN VENETIAN BLINDS 261 FIFTH AVENUE A new Venetian Blind with many unusual features will go on display on this date, It is all-steel and comes in stock sizes. Publicity: Hilda Kassell, PL, 9-2917, REGULAR MEETING, UPHOLSTERED FURNITURE MFRS, ASSN., HOTEL McALPIN CONTACT: IRVING RB. KASS, TOLLERIS, KASS & TOLLERIS, MU. 3+4247. GENERAL MEETING ADV. WOMEN OF N.Y. HOTEL ASTOR The mid-year general business meeting will be held at this time. Punch will be served. For members only. Contact: Elizabeth Blankenhorn,CI, 5-/14% KEYSTONE CHINA AND GLASS SHOW, HOTEL FORT PITT, PITTSBURGH, PENNSYLVANIA, CONTACT: J, ANDREW SQUIRES, 1165 BROADWAY, NEW YORK CITY, MU, 3-2636, PITTSBURGH GLASS AND POTTERY EXHIBIT, HOTEL WILLIAM PENN, PITTSBURGH, PA. CONTACT: J, M. HAMMER, KNOX, PENNSYLVANIA, ANNUAL CONVENTION VENETIAN BLIND ASSN, HOTEL DEL CORONADO AND EXHIBIT OF AMERICA CORONADO, CALIF, The annual convention of the Venetian Blind Association, with R.J. Cayton as convention chairman, will meet, A feature of the convention will be exhibits of new materials, new types of hardware, slats and tapes, new labor-saving devices. Publ.: Roy Craft, 6671 Sunset Blvd.Hollywood 28, Cal. ANNUAL TEXTILE REVIEW BOSTON TRAVELER BOSTON TO APPEAR AND SUNDAY HERALD MASSACHUSETTS The Annual Textile Review, a magazine issue which has now appeared for nearly half a century, will be out on this date. It will consist of a series of outstanding features written by the nation's best qualified experts on the textile industry, Contact: Percy. Schwarz, Textile Review Directors, Boston Sunday Herald, 80 Mason Street, Boston, Mass. SOFT GOODS SHOW NATIONAL EXHIBITORS, INC. HOTEL STEVENS IN CHICAGO LANSDALE, PENNA. CHICAGO, ILLINOIS Curtains, draperies, linens, domestics, shower curtains and related items will be shown at the Chicago Soft Goods Show during this period. Contact: National Exhibitors, Inc., Lansdale, Pennsylvania, LA. 4791. TABLE FASHIONS HELEN CHAMBERLIN CARNEGIE MUSEUM EXHIBIT LOS ANGELES, CALIF, PITTSBURGH, PA, A two weeks showing, sponsored by the Pittsburgh Sun Telegraph, will be given by Helen Chamberlin as part of her Table Fashions of 1950, This show, presenting 22 complete table settings and as many shadow box dis-~ plays, will feature the fine chinas and earthenwares of the members of the California Pottery Guild, Contact: Helen Chamberlin, California Pottery Guild, 315 West 9th Street, Los Angeles 15, Cal., MA. 6-4638. WEEK BEGINNING MONDAY, JANUARY 9, 1950 PRESS CLUB LUNCHEON, AMERICAN FURNITURE MART, CHICAGO, ILLINOIS, an DATE Monday Jan, 9 7:00 P.M. Monday Jan, 9- Jan, 13 Moriday Jan, Ju Jan, 20 Monday Jan, oes Jane 20 Jane 9-20 Jan, Q- Jan. 20 Monday Jan, 9- Jan. 20 Monday Jan, 9= Jane 20 3 ON GIVEN BY WHERE TWELFTH LECTURE ADV. WOMEN OF N, Y, HOTEL ASTOR The twelfth lecture in the Survey of Advertising Course will deal with National Advertising Copy - choice of campaign idea - development - writing ~ testing, and will be given by Jean Wade Findlaub, vice pres., Batten, Barton, Durstine & Osborn, Contact: Hulda Kloenne, CI. 54149, 39TH ANNUAL CONVENTION Ny Re Ba Ge A HOTEL ASTOR At the convention the following sessions will be of interest to those in the home furnishings field. Monday, Jan. 9, 12 noon: "Curtain-Raiser" funcheon in Grand Ballroom. Wednesday, Jan, 11, 9:30 A.M.: Home Furnish- ings and Appliance Group Session on Merchandising Housewares for Profits, in Salle Moderne, Thursday, Jan. 12, 9:30 A.M.: Public Relations Session at which NRDGA's 1950 Public Relations Campaign will be revealed. Many of the other sessions dealing with merchandising, management, education and related subjects will also be of interest. Publicity: Robert Mayer, Public Relations, N.RD.G.A., CH. 4-8780. WINTER LAMP MERCHANDISE MART CHICAGO MARKET WEEK AMERICAN FURNITURE MART ILLINOIS Lamp manufacturers will display their new merchandise during the same period as the Furniture Market. Exhibits will be shown at the Merchan- dise Mart and the American Furniture Mart. Contact for Merchandise Mart: Mr. Padden; for American Furniture Mart: Clark B, Kelsey. ANNUAL CHICAGO WINTER INDIVIDUAL MERCHANDISE MART FURNITURE MARKET MANUFACTURERS AM. FURN. MART, The annual winter furniture market will be held on these far more con- venient dates this year. Contact for Merchandise Mart: Robert B, Johnson Room 262, Merchandise Mart. Contact for American Furniture Mart: Laurence H, Whiting, 666 Lake Shore Drive, Chicago, Illinois, WINTER FURNITURE MARKET, WATERS & EXPOSITIONS BLDGS., GRAND RAPIDS, MICH. CHICAGO CURTAIN MERCHANDISE MART CHICAGO AND DRAPERY SHOW AMERICAN FURNITURE MART ILLINOIS The Chicago curtain and drapery show will be held concurrently with the furniture market. Pub. Mdse. Mart: Robert B, Johnson, Mdse, Mart, Chicago, _ Pub, Am. Furn, Mart: L.H. Whiting, 666 Lake Shore Drive, Chicago, Ill. NEW FURNITURE: FICKS REED CHICAGO AND NEW FABRIC 383 MADISON AVENUE GRAND RAPIDS Ficks! new Philippine Rattan pieces designed by Paul Laszlo will go on display simultaneously in New York, Chicago and Grand Rapids, as will their augmented Malay Modern line, their new fabrics, lamps, rugs and decorative accessories, Of special interest is a new drapery material, called "Match Stick", of split bamboo. This material, which drapes effectively, is particularly suited to use on large window areas, Publicity: Harold J, Siesel Company, 424 Madison Avenue, EL. 50138. TEMPORARY HEADQUARTERS THE MAGNAVOX COMPANY 1115 MERCHANDISE MART During the furniture market in Chicago the Magnavox Company will display its new 1950 line of radio-phonographs and television receivers to the trade in its temporary headquarters in the Merchandise Mart - Room 1115, Publicity: Lauren K, Hagaman, The Magnavox Company, Fort Wayne 4, Indiana. aR Monday Jan, Qa Jan. 20 Monday Jane 9 ~ Jan. 20 Monday Jane Qn Jan, 21 Monday Jane 9= Jan. 20 Tuesday Jan, 10 10:00 A.M.- 12:00 M. Breakfast Tuesday Jan, 10- Jan. 11 WHAT'S GOING ON GIVEN BY WHERE NEW OUTDOOR FURNITURE e SALTERINI, WATERS BLDG, GRAND RAPIDS, MICH. A new group of metal garden furniture called Sta-Out will be introduced during the Market. It may be left out in all weathers without the bother of even bringing in cushions. Made of wrought iron with seats and backs of expanded metal mesh, contour-shaped for comfort and treated with the Neva-Rust process, the line includes a three-unit sectional sofa, benches, armchairs with and without pull-out trays, a chair with a spring steel base and a rocker plus a nest of three tables, and an end table with maga- zine rack, Publicity: Harold J. Siesel Co., EL. 50138. TO SHOW AT MART ATR KING PRODUCTS CO. MDSE. MART, CHICAGO Air King will show for the first time its 1950 line of television receiv~ ers, and also new models of radios and wire recorders, in space 1454. Two new television receivers, a console and a table type, will feature the new rectangular tube which shows the picture exactly as it is televized and also makes possible smaller cabinets with larger screens. Publicity: S. Olchak, Air-King Products Co., Inc., 170 - 53rd St., Brooklyn 22, N.Y. ‘TEN NEW SUITES TO THE MENGEL COMPANY AM, FURN. MART BE INTRODUCED - LOUISVILLE, KY. CHICAGO, ILLINOIS Ten new furniture suites in a variety of finishes will be introduced to the trade at this time. Finishes range from walnut and mahogany to light modern woods, Publicity: Advertising Dept., Mengel Co., Louisville 1, Ky. CHICAGO WINTER MARKET CARPET INSTITUTE MERCHANDISE. MART A completely individual carpet design in keeping with trends in today's home furnishings will be exhibited by each member of the Carpet Institute during this market, This will be in addition to each manufacturer's regular exhibition of new patterns, Contact: Mary Burke, Fred Eldean Organization, 670 Fifth Avenue, EL, 5=7651. OWEN WALLPAPERS WILTON E, OWEN, INC. MDSE. MART, CHICAGO TO BE SHOWN WATERS BLDG.GD,.RAPIDS Hand=printed wallpapers by Wilton E. Owen, Inc, will be on display during the furniture markets in both cities, In Chicago they will be shown by the Warner Co,.,Inc., Room 6~116, Merchandise Mart; in Grand Rapids by Arthur L. Shera, Waters Bldg. Publ, : Franklin Fisher & Assoc. MU. 2~1983» PRESS PREVIEW: NEW PUROFIED DOWN ROOM 1810 COMFORTER COLLECTION PRODUCTS, INC, 350 FIFTH AVE. A new collection of down-filled comforters and pillows will be previewed by the press at a breakfast. Distinctive new designs in comforters, and a new bridal pillow in brocaded satin will be introduced at this time, Publicity: Anne Gorman, Franklin Fisher & Associates, MU, 2-1983. BRIDAL BUSINESS CLINIC BRIDES HOUSE, INC, RITZ CARLTON The fifteenth Bridal Business Clinie will be held on these two days in the Crystal Gardens of the Ritz-Carlton. A Wedding Gift Registry and Home Furnishings Session take place Jan. 10 from 2: to 5 P.M, immediately followed by cocktails, Attendance: retailers from coast-to-coast and Canada, and resident buyers, Contact: Miss Alice Rydell, Brides House y Ince, 527 Fifth Avenue, New York 17, NeYe, MU. 2-1490. DATE Tuesday Jane 10— Jan, 12 Wednesday Jan, Il 9:30 A.M. 11:00 A.M. Wednesday Jan, 11 Dinner ‘Wednesday Jan, li Just out Jan, Ha | Thur sday Jan, 12 12:30 P.M. Luncheon Sunday Jan, 15- Jan. 19 Sunday Jane 15=| Jan, 20 Sunday Jane L5= Jane 20 | teeahtneemmenntal WHAT! S GOING ON GIVEN BY WHERE FIFTH ANNUAL TECHNICAL THE SOCIETY OF THE ~ HOTEL CLEVELAND SESSION AND EXHIBIT PLASTICS INDUSTRY CLEVELAND, OHIO This meeting will emphasize the latest developments in the field of re- inforced plastics, The non-commercial exhibit will feature new applica- tions of reinforced plastics. Luncheon meetings will be held on January 10th and llth and the annual banquet on the evening of January llth, PRESS PREVIEW GIMBEL BROS. 33RD & 6TH AVE. A press preview to show Modern budget furniture and several exhibition rooms will be held on this date. The press is welcome. Publicity: Terry Mayer, LO. 5=1500, Ext, 600 or 783. CARPET FASHIONS CHICAGO FLOOR COVERING GRAND. BALLROOM FOR '50 ASSOCIATION STEVENS HOTEL The first fashion presentation to the trade and press of "Carpet Fashions for '50% will be made at the Chicago Floor Covering Assn.'s annual dinner. A thirty-minute carpet fashion show will introduce the-collection created especially for the nationwide Carpet Fashion Opening, April 17-27. Publicity: Melva Chesrowm, Fred Eldean Organization, EL. 5-7651, THREE WOODWORKING BOOKS J. B. LIPPINCOTT 521 FIFTH AVENUE Three books, expertly and simply written and profusely illustrated, belong on the reference shelf of the home workshop. They are "Timbers for Wood- work", "Tools for Woodwork" and "Staining and Polishing." Publicity: Mr, Stanley Chambers, J. B. Lippincott, Philadelphia, Pa. "MEMBERS ONLY" DINNER PARTY, FURNITURE CLUB OF AMERICA, FURN.MART,CHICAGO JANUARY MARKET LUNCHEON HOME FASHIONS LEAGUE MERCHANDISE MART The subject of the Market meeting will be "Looking In on Living" and will be illustrated by presentations of traditional, provincial and modern decorating schemes created by three League members: Elizabeth Whitney, Marion Heuer and Flolydia Etting, Out of town members are welcome. Contact: Marian Knapp, Dir, Pub. Rel., Natl, Assn, of Bedding Mfrs., 1647 Merchandise Mart, Chicago 54, Illinois. NEW GIFT SHOW TO BE GEO. F. LITTLE MNGMT. WILLARD HOTEL HELD IN WASHINGTON 220 FIFTH AVENUE WASHINGTON, D.C. The first gift show of the year will be held in Washington where 84 exhibits will be displayed on the 2nd and 3rd floors of the Willard Hotel, Show hours: 9 A.M. to 6 P.M. daily; until 10 P.M. Janwry 18, Closes at 1 P.M. January 19. Contact: Miss Meehan, George F. Little, MU. 9~7147. N. Y. CURTAIN & DRAPERY SHOW MANUFACTURERS HOTEL NEW YORKER The annual curtain and drapery show will be held on these dates in New York, Contact: H.M. Waters, National Exhibitors, Inc., Lansdale, Pa, NEW DATES SET NATL. DOMESTICS 9TH FLOOR FOR SHOW AND LINENS SHOW HOTEL NEW YORKER The National Domestics and Linens Show will run concurrently with the New York Curtain & Drapery Show instead of in February as originally planned, Hours: 10 A.M. daily through evenings, Contact: H. M,. Waters, National Exhibitors, Inc,, Lansdale, Pennsylvania. a Monday Jan, 16 7:00 P.M. Monday Jan. 16~ Jan. 26 Monday Jan, 16- Feb, 3 Tuesday Jan, 17 12:30 P.M. Jan, 18 Jan, 19 Wednesday Jane 18 Jane. 20 Jan, 19— Jan. 26 Jan, 21- Luncheon Jan, 22= Jan, 25 Sunday J ane 22— Jan, 27 _ rence A. Appley, president American Management Association. GIVEN BY WHERE ADVANCE DATES AND NOTICES WHAT'S GOING ON THIRTEENTH LECTURE ADV. WOMEN OF NEW YORK HOTEL ASTOR The thirteenth lecture in the Survey of Advertising Course will be on Retail Advertising and its basic principles, It will be given by Joseph Lorin, vice president of Grey Advertising Agency, Inc. Contact: Hulda Kloenne, CI, 5=4149, FURNITURE AND FURNITURE & COLISEUM FURNISHINGS TRADE SHOW FURNISHINGS MAGAZINE TORONTO, CANADA The largest trade show of its kind to be held in Toronto will open on this date under the joint sponsorship of Furniture and Furnishings Maga- zine and the Home Furnishings Exhibition Advisory Committee. Approxi- mately 160 exhibitors in all categories are already booked. Open to buyers and retailers, Hours: 9 A.M. to 9 P.M, daily. Contact: Charles L, Stark, Manager, 345 Adelaide Street, W., Toronto, Canada. GOLD MEDAL EXHIBITION: THE ARCHITECTURAL 155 EAST AOTH ST, MINOR ARCHITECTURAL WORKS LEAGUE OF NEW YORK NEW YORK 16, N. Y. The third of six monthly gold medal exhibitions will open on this date and will deal with minor architectural works, Open to the public. Contact: Architectural League, MU, 58400. MONTHLY LUNCHEON ADV. WOMEN OF N.Y. HOTEL ASTOR The monthly luncheon of this organization will be held on. this date, De-= taiis to be announced in a later issue, Contact: Mabel Blake, CI, 5-4149. NATIONAL MACARONI MFRS. ASSN,, FLAMINGO HOTEL, MIAMI BEACH, FLORIDA PUBLICITY: GERTRUDE MICHALOVE, THEODORE SILLS, PL. 9-0820. GENERAL MANAGEMENT AM. MANAGEMENT ASSN, HOTEL ST. FRANCIS CONFERENCE 330 WEST 42ND STREET SAN FRANCISCO, CAL. A mid-winter General Management Conference will be held on the West Coast this year. Top management of large and small industrial and business firms from all sections of the country will meet. The meetings, open to all business executives, will take up problems of production, marketing, labor relations, organization, finance and insurance as announced by Law- Publicity: Edw. K. Moss, BR. 9-6055. NATIONAL HOUSEWARES MFRS. TRADE SHOW, CHICAGO, ILLINOIS, CONTACT: A. W. BUDDENBERG, 1140 MERCHANDISE MART, CHICAGO, ILLINOIS, POT AND KETTLE CLUB WINTER LUNCHEON, LAKESHORE CLUB, 850 LAKESHORE DR. CHI CONTACT: FRED C. WOOD, FRED C. WOOD CO,, WESTERN MDSE, MART, SAN FRANCISCO NEW YORK STATE GIFT SHOW, HOTEL LAFAYETTE, BUFFALO, NEW YORK. CONTACT: EUGENE A. RICHARDSON ASSOC., 683 ATLANTIC AVE., BOSTON, MASS, 30TH CALIFORNIA L. A. TRADE FAIR, INC, ALEXANDRIA HOTEL GIFT SHOW 1151 SO. BROADWAY LOS ANGELES, CAL, The semi~annual California Gift Show will be held on these dates in the Alexandria Hotel, Biltmore Hotel, Brack Shops and L.A. Merchandise Mart Bldg.e Contact: Woody C. Klingborg, Director of Trade Shows, Los Angeles Trade Fair, Inc., 1151 So, Broadway, Los Angeles 15, California. S DATE Jan, 22= Jane 27 Monday Jan, 23 7200 P.M. Monday Jan. 23 Just out Jane 23— Jane 26 Monday Jane 23= Jan. 27 Monday Jan. 28 Jan. 23= Jan. 28 Jan. 23 Feb. 4 Saturday Jan, 28 WHAT'S GOING ON GIVEN BY WHERE NATIONAL FURNITURE WAREHOUSEMEN'S ASSN. CONVENTION, CORONADO HOTEL, SAN © DIEGO, CAL, PUBLICITY: GERTRUDE MICHALOVE, THEORDORE SILLS, PL. 9~0820, FOURTEENTH LECTURE ADV, WOMEN OF N.Y. HOTEL ASTOR The fourteenth lecture in the Survey of Advertising Course will deal with Layout, Design and Illustration and be given by David Stech, Art Dept., Ine., with Jerry Cummins, Gloria Brandt and Robert Hollis, staff members of the same organization. Contact: Hulda Kloenne, CI, 5-4149. NEW HOME BUILDING IDEAS BETTER HOMES & GARDENS DES MOINES, IOWA Your building plans will make swift, smooth progress with this book, You'll find suggestions on where to build, what style of architecture is right for you, how to budget your plans, how to save dollars on building costs. And there's advice on heating, wiring, insulation, plumbing. With 206 pages and more than 300 photographs. In U.S.A., $1; in Canada, $1.25. Contact: James N. Hall, Better Homes & Gardens, Meredith Publish- ing Co., 1716 Locust St., Des Moines, 3, Iowa. SOUTHEASTERN CHINA, GLASS & GIFT SHOW, MUNICIPAL AUDITORIUM, ATLANTA, GA, CONTACT: FOSTER B, STEWARD, 1492 PEACHTREE ST., ATLANTA, GEORGIA, NEW YORK LAMP SHOW LAMP MANUFACTURERS HOTEL NEW YORKER An entire floor of the hotel has been equipped with heavy duty electrical circuits to afford additional exhibition space this year. A press break~ fast will be held at 10 A.M, on Tuesday, January 24, in the Panel Room of the New Yorker, sponsored jointly by the show management and the Lamp & Shade Institute. Several prominent manufacturers will be present to con= — duct a discussion meeting on new styles and prospective developments in the industry. Open to all members of the press. Show hours: 9 A.M. to 6 P.M. daily except Friday when show closes at 1 P.M, Publicity for Lamp & Shade Institute: Catherine Blondin, MU. 9~7360, Contact: Miss Meehan, George F. Little Management, MU. 9-7147. NEW YORK WINTER CARPET INSTITUTE SHOWROOMS CARPET MARKET EMPIRE STAGE BLDG. 295 FIFTH AVENUE Manufacturers will exhibit new patterns in their regular lines; in addi- tion, each exhibitor will contribute one entirely new design which will form the nucleus of the Spring Opening when these new carpets will be released to the general public. Bigelow-Sanford will exhibit in its own showrooms at 140 Madison Avenue. Contact: Mary Burke, Fred Eldean Organization, 670 Fifth Avenue, EL. 5~-7651. NEW YORK WINTER FURNITURE MARKET, NEW YORK FURNITURE EXCHANGE, N.Y.C. CONTACT: MR, J. J. MELNIKER, 206 LEXINGTON AVENUE, MU. 5~1160, SOUTHERN FURNITURE MARKET, SO, FURN. EXPOSITION BLDG., HIGH POINT, N.C, CONTACT: PAUL CASEY, SOUTHERN FURN. EXPOSITION BLDG., HIGH POINT, N. C. NEW MERCHANDISING MAGAZINE KRIEGER PUBLICATIONS 114 EAST 32ND STREET A new merchandising magazine, "Modern Lamps", will make its first appear- ance on this date. To be issued quarterly for department and furniture store buyers, decorators and designers, the new publication is designed to bring a new understanding of modern design in lamps and shades, to show the role of modern lighting units in today's house and to publish news of contemporary materials. Contact: Barbara Baer, editor, MU, 5=3744 on] m DATE Sunday Jane 29= Feb, 1 Sunday Jan, 29= Feb. 1 Jan. 29-= : Feb, i Monday Jan. 30 7:00 P.M. Jats 30— Feb, si Monday Jane 30— ; Feb, 10 Jane 30= Feb, a2 Jan. 3l- Feb, 3- Friday Feb, 3 10:00 A.M. Sunday Feb. 5— Feb, 8 Feb, 5 = Feb, 8 WHAT'S GOING. ON WHERE SIXTH CALIFORNIA L.A. TRADE FAIR, INC, ALEXANDRIA HOTEL CURTAIN & DRAPERY SHOW 1151 SO. BROADWAY LOS ANGELES, CAL. Eastern representatives as well as Western exhibitors will display their goods at the show. The theme of "California Colors for Spring" will be emphasized so that buyers can run special promotions based on it, Contact: Joe Lockwood, show director, L.A. Trade Fair, Inc., 1151 So Broadway, Los Angeles 15, California. GIVEN BY CALIFORNIA LAMP SHOW LL. A. TRADE FAIR BILTMORE, L.A. For the first time west of Chicago, the consolidated products of the lamp industry will be displayed at the California Lamp Show. Contact: Woody C, Klingborg, Los Angeles Trade Fair, Inc., 1151 So. Broadway, Los Angeles, 15, California. MIDWINTER MARKET WEEK, PARKER HOUSE, BOSTON, MASSACHUSETTS. » CONTACT: JOHN CLABBY, PARKER HOUSE, BOSTON, MASSACHUSETTS, FIFTEENTH LECTURE ADV. WOMEN OF NEW YORK HOTEL ASTOR The fifteenth lecture in the Survey of Advertising Course will deal with Typography and Production, Francis J. Sorg, Jr., of the Sorg Printing Co. will discuss fundamental facts about type, and Arthur A. Kron of Gotham Adv. Co. will speak on the importance of mechanical factors of production. Contact: Hulda Kioenne, CI. 5-4149. LOS ANGELES FURNITURE MARKET, LOS ANGELES FURNITURE MART, LOS ANGELES. CONTACT: J.J. COWEN, PUB. DIR., 2155 EAST 7TH STREET, LOS ANGELES, CAL. CHICAGO GIFT SHOW GIFT MANUFACTURERS PALMER HOUSE Thé Chicago Gift Show will open on this date at the Palmer House, Chicago, Illinois and run concurrently with the Merchandise Mart Gift Show. Contact: George F. Little Management, 220 Fifth Ave., N.Y.Ce MU. 97147. MERCHANDISE MART GIFT SHOW, MERCHANDISE MART, CHICAGO, ILLINOIS. PUBLICITY: ROBERT B, JOHNSON, MERCHANDISE MART, CHICAGO 54, ILLINOIS. TRADE SHOW, NATL. ASSN. OF FROZEN FOOD PACKERS, CONGRESS HOTEL, CHICAGO. CONTACT: L. S, MARTIN, 1415 K STREET, N.W., WASHINGTON, D. C. PRESS BREAKFAST FRANK & SADEV HOTEL COMMODORE A press party will be held to display table settings by Frank & Sadev and Patchogue Plymouth Mills, in private dining rooms B. and ©, on the mezza~- nine. New table cloths and place mats sets of "Town and Country" lace will be featured. Contact: Harold Sadev, Frank & Sadev, PE. 69451. SPRING GIFT AND WESTERN MDSE, EXHIBITORS SAN FRANCISCO HOUSEWARES SHOW 1355 MARKET STREET CIVIC AUDITORIUM Over 1500 national known domestic and imported lines will be shown at the spring gifts, stationery, toys and housewares show this year. On Tuesday morning, Feb. 7th, at 8:30 A.M., there will be a breakfast forum in the Mart Club on the 9th floor which will be presided over by Richard Gump, president of Gump's,Inc, Publicity: Kay Leber, Dir., KL. 2~2311, Ext. 687. BUFFALO GIFT SHOW, HOTEL STATLER, BUFFALO, NEW YORK, CONTACT: J. M, HAMMER, KNOX, PENNSYLVANIA, ae DATE Monday Feb, 6— Feb, 8 Feb, 6— Feb, 10 Monday Feb, 6= Feb, 10 Monday Feb, 6- Feb, 24 Wednesday Feb, 8 12:45 P.M, Luncheon Monday Jan, a= Jan, 23 Wednesday Jane 4~ Going on Monday Jane 9- Jane 20 |WHAT'S GOING ON GIVEN BY s , 7 » WHERE TELEVISION TRADE SHOW TELEVISER MONTHLY HOTEL NEW YORKER The fifth annual "Television Institute" and Industry Trade Show is expected to attract more than 50,000 persons in addition to some 1000 industry registrants, There will be panel discussions conducted by leaders in the industry and a Film Conference on February 8th. Open to dealers and public. Contact: Irwin A, Shane, General Chairman, Television Institute & Industry Trade Show, PL. 7-3721. 2 INTERNATIONAL LINENS & DOMESTIC SHOW, HOTEL COMMODORE, NEW YORK CITY. CONTACT: JOHN REED, HOTEL COMMODORE, MU, 6~6000, WESTERN WINTER MARKET INDIVIDUAL MANUFACTURERS WESTERN MDSE, MART Furniture, fabrics, floor covering, linens and domestics, radio-television appliances, gifts, lamps and housewares will be shown. The theme this year is "Buy-ways to Success". Contact: A, Cameron Ball, Western Merchan- dise Mart, 1355 Market St., San Francisco, California, GOLD MEDAL EXHIBITION: THE ARCHITECTURAL 155 EAST 4OTH ST, MAJOR ARCHITECTURAL WORKS LEAGUE OF NEW YORK NEW YORK 16, N. Y. The fourth of six monthly gold medal exhibitions will open on this date and will deal with major architectural works. Open to the public. Con- tact: Architectural League, MU. 5+8400. "DESIGN FOR LIVING" HOTEL PIERRE COTILLION ROOM A luncheon forum on interior decoration will be put on by a designer, an interior decorator, a florist and Scalamandre Textiles. Open to the press by invitation; to the public by reservation. Contact: Nola Luxford, Pierre Fashion Director~Commentator, TE, 8~-8000, MUSEUM, GALLERY AND GARDEN NEWS 14TH CERAMIC EXHIBITION ASSOC. AMERICAN ARTISTS 711 FIFTH AVENUE The prize-winning ceramics from the 14th ceramic national exhibition re- cently conducted by the Syracuse Museum of Fine Arts and the Onondaga Pottery Co, and the winning exhibits in the first national dinnerware decoration exhibition sponsored by the Museum and Commercial Decal, Inc,, will jointly go on show, Publicity: Estelle Mandel, PL. 5-0711. PRESS PREVIEW: TEXTILES SCALAMANDRE MUSEUM 20 WEST 55TH STREET Two new exhibits will be shown to the press on this date. One is a col- lection of silk textiles from the Economy Museum in Ambridge, Penn., form- erly the home of the Harmonist Society. The other is a collection of ecclesiastical vestments, chasubles, copes and altar appurtenances rang- ing from the 17th century Italian Renaissance through the French periods of the 18th and early 19th centuries. Both collections are of value to students of interior decoration and textile design, Hours: 9 A.M. to > P.M. Mondays through Fridays. Contact: John Kent Tilton, Director, PL. 9=2070, PRIZE-WINNING DESIGNS MUSEUM OF MODERN ART INDIV. SHOWROOMS TO BE EXHIBITED 11 WEST 53RD STREET CHICAGO, ILLINOIS Full-size production models of prize-winning designs in the Museum Design Project, Inc.'s international competition for low-cost furniture design will be shown in the individual manufacturer's showrooms during the Winter Furn. Market and will be available to consumers some time in the spring of 1950, Publ.: Betty Chamberlain, CI. 5-8900, nor DATE Monday Jan. 9= March 16 Thur sday Jan, 5 4:30 P.Me~ 6:30 P.M. Tuesday Jan. 3 4:30 P.Me~ 5 :00 PeMe Wednesday Jan, 4 - SHORT COURSES GIVEN B WHERE WHAT'S GOING ON MUSEUM, GALLERY AND GARDEN NEWS BROOKLYN BOTANIC GARDEN 1000 WASHINGTON AVE. Four short courses are offered to students during this period: House Plants, What's Inside a Plant?, Rock and Wall Gardens and Flower Arrange- ment, Publicity: Matthew Bassity, MA. 2-4433; Contact: Frances M, Miner, Brooklyn Botanic Garden, 1000 Washington Avenue, Brooklyn 25. LAST MINUTE NOTICE PRESS PREVIEW SLOANE-~BLABON CORP, 295 FIFTH AVENUE The new textured=look linoleum and new coordinated color program and 1950 patterns will be shown to the press at a cocktail party on this date by invitation only, Publicity: Ed Thomas, Geyer, Newell & Ganger, ELEVISION NEWS TELEVISION SHOW CBS-TV CBS~TV VANITY FAIR CHANNEL 2 485 MADISON AVENUE On Dorothy Doan's program, Nancy McClelland, Interior Designer, will discuss decorating ideas for problem windows. Catherine Allen, House- Keeping Director of the Savoy Plaza will present a solution to curtain laundering, She will wash and hang fibre-glass curtains in six minutes, Publicity: Helen Brattrud, PL. 5-2000,. (Continued ) DUMONT TELEVISION 515 MADISON AVENUE TELEVISION PROGRAM YOUR TELEVISION SHOPPER WABD CHANNEL 5 11:00 A.M.=- Mr. J. C, Varkala and his wife will demonstrate and discuss Mouli products 12:00 M, - be made in New York City in 1950. on Kathi Norris! program, The Mouli grater and Mouli julienne employ a completely new principle in grating, saving the housewife time and trouble, May be used by either right or left~handed people. These products are made in this country for the first time. Publ,: Babs Doniger, PL.3+1742, HOME FURNISHINGS WANTED FOR FIVE FEATURE FILMS The Laurel Film Company is anxious to make arrangements with manufactur- ers or their publicity or advertising agencies for the use of their pro- duets, under certain conditions, in five major feature films which will Any product which may normally be used in an American home or in an outdoor scene will, if used, receive full cooperation in the way of endorsements, production stills, playdates and so on. Credits will be carefully observed. Such articles as the follow- ing can be used: beverages, clocks, garden tools, kitchen wares, electric appliances, ceramics, foods, home furnishings, furniture and fabrics, The first picture, "Nothing Short of Murder", goes into production this month. Please call, wire or write promptly: Will Yolen, Yolen, Ross & Salgman, Ince, 2 West 46th Street, New York 19, New York; Teletype: NY 1, 36663; Telephone, JU. 64300, EDITORIAL REQUIREMENTS For Morning News and Journal-Every Evening, Wilmington, Delaware Copy, mat illustrations and brief news or idea items covering food, fashion and home decorating are desired by this publication, Address, Eleanor Parrish, Lexington Hotel, N.Y. Jan. 9-14, ~10- Sum A Iewistungs Salads Room 519, 9 East 46th Street, New York 17, N. Y. Plaza 9-2917 Emma Aubert Cole, Managing Editor Arlene Hannes, Associate Editor Zelda K. Schiller, Circulation Manager Hilda Kassell, Promotion Director HOME FURNISHINGS CALENDAR is published every Thursday. There is no charge for any listing. Subscription rates: One year, $30; six months, $18; three months, $10; single copy, $1.