Scanned from the collections of The Library of Congress Packard Campus for Audio Visual Conservation www . I oc . g o v/a vco n se rvat i o n Motion Picture and Television Reading Room www.loc.gov/rr/mopic Recorded Sound Reference Center www.loc.gov/rr/record OBER 4, 1954 35c PER COPY WOADCASTING E TELECASTING : THIS ISSUE: > Competition $64.5 Million 3 Ftadio-Tv Page 27 double :tion 3: op buyers ls in June icy Sworn Today :tion on Page 85 i IEWSWI EKLY MO AMD TV B?5 personalities build LIST / i * . WLS has long been noted for its station personality — and for the personalities on the station. One of those who is helping to build that reputation is . . . HARRY CAMPBELL The friendly voice of Harry Campbell is the first one WLS listeners hear each morning. With a cheery greeting of "Hi Neighbors" he starts the WLS broadcasting day and its first farm program at 5:00 A.M. He follows this with "Farm Bulletin Board" at 6:00 A.M., bringing the listeners the livestock esti- mates, weather reports, and farm news and events. As a young country singer, fiddler, and guitar-harmonica player, Campbell was first heard over WLS in 1929 on many programs, including the National Barn Dance. He left WLS to enter college in his native Indiana, and before returning to WLS in 195 3, he had been a farm program director on stations in three Midwest states, spent some years running his home farm, and served as Information Specialist for the Indiana AAA Committee and the United States Department of Agriculture War Board. As an agricultural broadcaster, Campbell has been honored with a ten-year award for outstanding contribution to agricul- ture by radio by the National Farm Radio Directors Associa- tion. Recently, his voice was selected to transcribe sales messages on more than forty stations by a nationally- known farm advertiser. Harry Campbell is an agricultural expert who knows farm- ing. That's why he enjoys the confidence and respect of the WLS farm audience. And that's why his sincere, friendly voice SELLS that audience for WLS advertisers. LISTENER LOYALTY PREDICATES ADVERTISING RESULTS The PRAIRIE FARMER STATION CHICAGO 7 SEE YOUR JOHN BLAIR MAN CLEM COMNEl HOME OF TIE NATIONAL IAIN DUNCE 110 IllOCTCLES • 50.000 WATTS • Alt NETIOIR only KTNT-TV covers A L L F I V E "A" coverage of 2 other maximum power TV sta- tions compared to "A" Contour of KTNT-TV ITS "A" CONTOUR OVER PUGET SOUND SEATTLE: Now the 17th city in the United States and is the largest city in Washington State. It is located 7 miles across Puget Sound to the east and north of KTNT-TV's new 316,000 watt trans- mitter site. Seattle residents constitute approximately one-third of KTNT-TV's market population. TACOMA: Home city of I icense of KTNT-TV, Tacoma is located 1 2 miles south and east of KTNT-TV's new trans- ' mitter. It is the dominant industrial area of Pierce County which is the second most populous county in the state. BREMERTON: Fa mous naval base of the Pacific Northwest, lies west of Seattle across Puget Sound. It is located in Kitsap County, the same county in which the new KTNT-TV transmitter site is located. OLYMPIA: Capital of the state, this famous early Washington settlement lies at the southern end of Puget Sound. Its beautiful government buildings are a tourist attraction for the thousands who visit the Puget Sound country each year. EVERETT: The northernmost city of "Middle Puget Sound", Everett is one of the centers of pulp and paper produc- tion in the Pacific Northwest. It has steady industrial payrolls for its people. KTNT-TV CHANNEL 11 NOW 316,000 WATTS Antenna Height, 1000 ft. above sea level CONTACT WEED TELEVISION For the SEATTLE - TACOMA - PUGET SOUND AREA "A" Contour Population Over 1,200,000 Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and July by Broadcasting Publications, Inc., 1735 DeSales St., N.W., Washington 6, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D, C, under act of March 3, 1879. with lots of money to spend These people live in Mr. Channel 8-Land. Their effective buying income is AV2 billion dollars each year. The strong, persuasive voice of Mr. Channel 8 is the speedy way to reach this market. Put him to work selling for you. Channel 8-Land York Harrisburg Reading Lebanon Hanover Carlisle Gettysburg Westminster Martinsburg Chambersburg Hagerstown Pottsville Frederick Sunbury Lewisburg Waynesboro Lewistown Shamokin Hazleton Lock Haven Bloomsburg GAL-TV NBC CBS DuMont LANCASTER, PA. 316,000 WATTS JSS STEINMAN STATION Clair McCollough, Pres. Representatives MEEKER TV, Inc. New York Chicago Los Angeles San Francisco closed circuit WITH ONLY about one-third of operat- ing stations having returned questionnaires on beer-wine advertising, NARTB officials expressing concern lest House Commerce Committee intercede perhaps to extent of querying non-respondents. NARTB sent out nearly 3,000 questionnaires in mid- September asking for responses by Oct. 11, but as of Friday about 800 had been returned [B»T, Sept. 13]. While collated data isn't due until Congress convenes, both FCC and House Committee are in- terested bystanders. President Fellows in- fers importance of survey can't be over- emphasized. ★ ★ ★ MORE TRAVAIL on Madison Ave. ahead with report that major agency is about to lose $8 million in billings. Following pat- tern, it's expected key executives will move to new agency with accounts or form agency of their own. ★ ★ ★ REPORTS that Mutual is on block are categorically denied by Thomas F. O'Neil, chairman and president of General Tele- radio Inc., who also spiked scuttlebut about sale of WOR-AM-TV New York. Re- ports presumably stemmed from illness of Tom's father, William O'Neil, who heads General Tire and its subsidiaries, and spec- ulation that young O'Neil would be called to Akron to head parent company. Tom reports his father's illness isn't serious. ★ ★ ★ WITH SALE of its 45% interest in KQV Pittsburgh to majority owners (see story page 58) CBS has two to go in disposition of its minority holdings which it hopes to accomplish by year end. Negotiations are continuing with majority stockholders in WCCO-AM-TV Minneapolis-St. Paul (Mid Continent) for sale of CBS' 47% holdings, and WTOP-AM-FM-TV (Wash- ington Post Co.) for sale of CBS' 45% holdings. CBS has outside offers for these holdings, but Mid Continent and Post Co. reportedly regard evaluations as too high. ★ ★ ★ MORALE at FCC, at low ebb for weeks because of uncertainty about chairman- ship, hasn't improved now that George C. McConnaughey has been appointed. Al- though nothing tangible has happened to provoke it, fear has developed that heads will roll in general reorganization at pro- fessional and staff levels, notably in Broad- cast Bureau and "hold-over" attorneys. ★ ★ ★ FCC's NEW chairman, George C. Mc- Connaughey, will not be total stranger to Commission's high-level personnel when he takes over today. He has known John C. Doerfer, fellow commissioner, for sev- eral years (they served in executive capaci- ties in Natl. Assn. of Railroad and Utilities Commissioners); is acquainted with Comr. Robert E. Lee, and has known, since 1952 Republican National Convention, former Comr. Robert F. Jones, fellow Ohio Re- publican, now chief counsel for Bricker Senate Investigating Committee. ★ ★ ★ IT'S UNLIKELY that Rosel H. Hyde will assume vice chairmanship of Com- mission under changed order which brings George C. McConnaughey into chairman- ship, effective today (Monday). Mr. Hyde is understood to feel that vice chairman- ship should be "rotated" along with chair- manship. Incumbent vice chairman is E. M. Webster on basis of seniority. Mr. Hyde will move from chairman's suite (6107) to Mr. Sterling's office (7241) in New Post Office Bldg., retaining present staff. ★ ★ ★ NBC and Charles C. (Bud) Barry, its vice president in charge of television pro- gram sales and one-time program chief, reportedly have come to terms on settle- ment of his unexpired contract, with result that his resignation is expected shortly. ★ ★ ★ THOUGH members of Senate subcom- mittee on juvenile delinquency reportedly are opposed to government censorship, some are known to think that tv broad- casters ought to appoint "czar" — as comic book publishers did after committee in- vestigated them — to oversee program con- tent. Beyond that, committee — which be- gins hearings on tv crime shows Oct. 19 (see story, page 52) — may advocate elab- orate industry-sponsored research to find out what effect such shows have on youngsters. ★ ★ ★ WHETHER there will be Oct. 28 con- ference in Mexico City designed to bring Mexico into NARBA agreement on dis- tribution of standard broadcast facilities among North American nations is in doubt. Interest has bogged down and presumably no determination will be reached until after Cuba and Mexico get together to settle preliminary differences. ★ ★ ★ GENERAL MILLS, through BBDO, New York, planning to break big radio-tv spot schedule for one of its products within two weeks. Station list being prepared and actual buying will begin in fortnight. ★ ★ ★ HOW'S NATIONAL spot business for smaller outlets? Graeme Zimmer, national sales manager of Rollins group (WAMS Wilmington, WJWL Georgetown, WNJR Newark, WRAD Radford, WRAP Nor- folk) reports increase of over 50% this year over last. the week in brief Automakers to ante up $64.5 million for radio-tv Pacific 4A sessions get advice on tv commercials MPTV farms out local, regional syndication ^ Ziv Television to double film production P&G, C-P June network tab: $4.8 million CBS Radio film cites need for more radios NARTB sets agenda for balance of meetings. Mawhinney heads AP Radio & Tv Assn. 27 29 31 32 34 40 42 44 Broadcasting • Telecasting ► McConnaughey to be sworn in at FCC today. . 50 ^ Sales of four am, two tv stations get FCC approval 56 ► Reed and Wolf buy CBS' share of KQV Pittsburgh 58 ^ Three new tv stations start, bring total to 409 . . 62 ^ Columbia Records becomes CBS Inc. division . . 75 ^ Intra-NCAA discord flares anew on tv policy . . 76 ► NBC o&o outlet calls changed to @ 500 A (380 KVA) WAVEGUIDE OUTPUT TO ANTENNA WAVEGUIDE HYBRID ..Terminating ' Lood .'ITX-7-A) YOU CAN POSITION THE OVERALL 35' OF EQUIPMENT TO BEST FIT SPACE REQUIREMENTS IN ANY TV OPERATION ^J^_JL— OR I I *L" PATTERN I I SHAPE I I *H I OR nil IN LINE UHF POWER IN 1954 a a q i i i i i i UHF TRANSMITTER dollars you've already invested in present 1 KW and 12 KW trans- mitters throughout the country. As a result the new 45 KW utilizes a cubicle technique. Your present transmitter, whether it is 1 KW or G-E 12 KW for UHF, may be used in part to make up the ten cubicles of the new 45 KW. The block diagram shows one suggested arrangement of cubicles and components. To save floor space and suit your individual trans- mitter layout, select from the others illustrated. Or, custom-tailor a cubicle layout to fit your specifications. EXTERNAL. EQUIPMENT: PLATE TRANSFORMER REACTOR WATER COOLER WATER PUMP WATER TANK (filled) CIRCUIT BREAKER Height Width Depth 90" 59" 59" 69" 89" 17" 33" 24" 31" 31" 60" 114" 15" 33" 16" 39" 33" 17" Weight 5500 # 1400# 2700 # 650 # 1180# 300 # A FEW IMPORTANT FEATURES OF THE NEW G-E 45 KW FOR UHF TV: ft Standard quality-controlled pro- duction tubes and components— in- cluding General Electric's proved- in-service Klystron tube. ^ In emergency, will operate at re- duced power equal to the highest known output of current transmit- ters. PHONE . . . WIRE ... or WRITE US TODAY! Act now if you want this installation in 1954! Your G-E district representative will furnish complete details on this important new transmitter ... or help in planning your floor layout. Gin- tact him today, or write: General Electric Company, Section X2 104-4, Electronics Park, Syracuse, New York. In Canada, write: C.G.E. Electronics, 830 Landsdowne Avenue, Toronto. Progress Is Our Most Important Product GENERAL ELECTRIC 746,000 PEOP« -Chamber of Commerce figures STATlONS ONE —according fo the mostest of the listeners . . • It's been that way for 32 years! REPRESENTED BY THE KATZ AGENCY. INC. BROADCASTING TELECASTING October 4, 1954 Vol. 47, No. 14 AUTO SALES CAMPAIGNS MEAN $64.5 MILLION TO RADIO-TV Most car makers are banking on radio and television to deliver a heavy punch in the tough fight that is shaping up. The stakes are heavy: for the newly merged independents — survival; for the Big Three — continued domination of the fabulous U. S. automobile market. This is an exclusive B»T report. U. S. AUTOMAKERS have budgeted a record $64.5 million for radio and television adver- tising in anticipation of the toughest sales battle of automotive history. A bare-knuckle struggle is taking shape. Through mergers, the independents have beefed up their manufacturing and selling operations in an effort to recapture some of the market that has been monopolized by General Motors, Ford and Chrysler — the Big Three. In the first half of 1954 total auto sales were roughly divided this way: General Motors, 49%; Ford, 31%; Chrysler, 14%; all others, 6%. For the newly merged Packard-Studebaker, Kaiser- Willys and American Motors (Nash-Hudson), an increase of that 6% is vital. , Of the Big Three, Chrysler is out to recover ground that it has lost to GM and Ford, which together had 80% of the market in the first half of this year. GM and Ford are out to protect if not enhance their domination. Almost all companies have gambled huge investments in retooling to come out with new designs and mechanical advances. The new models will start appearing this week, earlier than in the past and with bigger promotion efforts. For the next two months, the U. S. public will be dazzled by a parade of stream- lined horsepower such as it has never seen. In such a business climate, radio and tele- vision have been chosen to deliver a heavy punch. Here are B»T estimates of what the motormakers will spend on those two media, in both spot and network, in the 1954-55 season: General Motors will spend $20.75 million in radio-tv for its combined divisions, including Cadillac ($250,000), Chevrolet ($8 million), Buick ($4 million), Oldsmobile ($4 million) and Pontiac ($3.5 million). General Motors Corp. will spend $1 million in an institutional cam- paign. Ford Motor Co. will invest a $16 million radio-tv overall total to exploit Ford ($4 mil- lion), Mercury ($5.5 million) and Lincoln ($2 million). The parent company will allocate an additional $4.5 million for supplementary pro- motion of its line. Chrysler Corp. will spend $20 million in ra- dio-tv to advertise its entries including Chrysler ($3.5 million), DeSoto ($5 million), Dodge ($3 million) and Plymouth ($3.5 million). The Chrysler Corp. itself will round out the ex- ploitation with a supplemental $5 million. American Motors, a recent merger of Nash and Hudson, will invest $5 million in radio-tv (Nash, $3 million; Hudson, $2 million). The new Studebaker-Packard combine will spend $2.7 million in radio-tv, $1.3 million on behalf of Packard and $1.4 million for Stude- baker. Kaiser-Willys to date is slated to expend $100,000 in radio-tv, the entire sum to be de- voted to the Kaiser model. This year's unprecedented radio-tv exploita- tion by the automotive industry will take every conceivable form ranging from "Spectaculars" through network shows to short-term saturation spots. The detailed, car-by-car breakdown of adver- tising allocations follow: General Motors will make extensive changes in the designs of Chevrolet and Pontiac. Both cars are expected to be lower and longer with wrap-around windshields and visored head- lights. Chevrolet's 125 horsepower is expected to be increased to 150 with a V-8 engine. Chevrolet, which will make its debut in late October, will spend an approximate $8 million in a combined radio-tv campaign. The com- pany plans to start 20-second spots in television five days prior to announcement of the new model, continuing up to two weeks. In radio, Chevrolet will buy a network short-term pack- age similar to a pattern used last year. In THE AUTOMOTIVE RACE Here are B«T estimates of the radio-television budget, including spot and network, for each major motormaker in the 1954-55 season. GENERAL MOTORS CORP.* $1,000,000 Cadillac 250,000 Chevrolet 8,000,000 Buick 4,000,000 Oldsmobile 4,000,000 Pontiac 3,500,000 FORD MOTOR CO.* 4,500,000 Ford 4,000,000 Mercury 5,500,000 Lincoln . . . 2,000,000 CHRYSLER CORP.* 5,000,000 Chrysler 3,500,000 DeSoto 5,000,000 Dodge 3,000,000 Plymouth 3,500,000 PACKARD-STUDEBAKER Packard 1,300,000 Studebaker 1,400,000 AMERICAN MOTORS Hudson 2,000,000 Nash 3,000,000 KAISER-WILLYS Kaiser 100,000 * Figures for expenditures by par- ent corporations in addition to ex- penditures by divisions of the corporation. Broadcasting • Telecasting October 4, 1954 • Page 27 AUTO ADVERTISING OLDSMOBILE Dealers of Washington, D. C, contract with WTOP there to spon- sor the new Liberace radio show (Sun- days, 10-10:30 p.m.) for 26 weeks. L to r: seated, Lawrence Richardson, WTOP Inc. general services director; Charles A. Olmstead, president of Olmstead Motors and head of the advertising committee, Washington Oldsmobile dealers; stand- ing, Ernest S. Johnston, president, Ernest S. Johnston Adv. Agency, and Arch Mc- Donald Jr., WTOP account executive. addition the firm will continue to sponsor Dinah Shore twice a week on NBC-TV and NBC Radio. Chevrolet also sponsors T-Men in Ac- tion on ABC-TV. Campbell-Ewald, New York and Detroit, is the agency. Pontiac, with a $3.5 million television budget, will display its new model at the end of Octo- ber, using a host of station identifications and 20-second announcements beginning four days before the unveiling date and continuing a few days after. Additionally, Pontiac will sponsor the Red Buttons Show every other week and the Jack Carson Show, also alternate weeks, on NBC-TV. MacManus, John & Adams, New York, is the agency. Buick, Cadillac and Oldsmobile — all with increased engine strengths, and with Cadillac stepping up to 250 horsepower — are expected to introduce their new models about mid- November. Buick plans to use a television spot cam- paign, similar to one used last year, starting one week before the announcement date, in more than 170 cities. In addition Buick will use short-term radio network shows, compar- able to buys of last year. Buick continues to sponsor the Milton Berle Show on NBC-TV. Kudner Agency, New York, is the agency. Cadillac, with a budget of a quarter of a million dollars, is entering network television for the first time with participations on both Today and Tonight on NBC-TV to promote its new model. Radio will not be used. Mac- Manus, John & Adams, New York, is the agency. Oldsmobile, with an allocation of $4 million, will sponsor 13 "Spectaculars" on NBC-TV, Saturday nights, starting with Lady in the Dark on Sept. 25 (see review, page 14). The firm will use a radio package — short term — on the ABC Radio network. D. P. Brother, Detroit and New York, is the agency. Ford Motor Co. expects to reveal restyled Ford and Mercury models with increased power, wrap-around windshields and tubeless tires. Lincoln probably will increase its horsepower to 250. The Ford Motor Co., as parent operation, will spend almost $4.5 million this year in Page 28 • October 4, 1954 . television. Ford will co-sponsor the Thursday night NBC-TV "Spectaculars" with RCA-Vic- tor and in addition will underwrite the dramatic series, Ford Theatre, on NBC-TV. The "Spec- taculars" are placed through Kenyon & Eck- hardt while the dramatic series is serviced by J. Walter Thompson Co. Ford models are expected to be put before the public early in November. The Ford dealers who promote cars in radio and tele- vision are expected to spend approximately $4 million in a spot campaign similar to that of last year when the announcements were placed on more than 1,700 radio and television stations. Contracts will be from one to four weeks. Ford dealers also use film shows, placed locally during the year. J. W. Thompson Co., New York, is the agency. The new Mercury model will debut Nov. 14 backed by a $5.5 million television and radio budget. A one-week teaser spot announcement campaign will be launched Nov. 7 on more than 50 radio stations. The one-week schedule will be followed by another campaign to run until the end of the year. Major television cities also will be used for the introductory promotion. Mercury regularly co-sponsors, with Lincoln, Toast of the Town on CBS-TV, Sundays. Kenyon & Eckhardt, New York, is the agency. Lincoln will bring out its 1955 models Nov. 7 with an approximate $2 million campaign, all of it channeled into Toast of the Town. Kenyon & Eckhardt is the agency. Chrysler Corp.'s Dodge, DeSoto and Plym- outh reportedly will be "changed from bumper to bumper." They will be longer and lower, with wrap-around windshields. The expressed goal of the Chrysler Corp. is to capture 20% of the automotive market. The figure represents a sharply increased quota for the organization, whose sales up to last July accounted for about 13.7% of the industry's total. Chrysler Plans Chrysler Corp., as parent operation, expects to spend about $5 million in television. Once a month the company will sponsor the "Ex- travaganza," Shower of Stars, on CBS-TV and on intervening weeks will present an hour-long dramatic program in the same time slot, Thurs- days, 8:30-9:30 p.m. on CBS-TV. The hour- long series will be carried on more than 130 CBS stations. McCann-Erickson, New York, is the agency. Chrysler cars, with a $3.5 million radio-tv budget, will break a radio-tv short-term satu- ration campaign early in November prior to the mid-November unveiling of the new model. Chrysler also sponsors It's a Great Life, Tues- days on NBC-TV. McCann-Erickson, New York, is the agency. DeSoto, which has an approximate $5 mil- lion radio-tv budget, will use a three-week radio-tv saturation announcement campaign in 50 markets and radio minutes and chain breaks in 75 cities to introduce its new model. DeSoto along with Plymouth will continue to sponsor Groucho Marx on NBC-TV and NBC Radio, Thursdays, 8-8:30 p.m. BBDO, New York, is the agency. Dodge will launch its new models in mid- November, using a seven-week radio spot an- nouncement campaign in 100 markets starting Oct. 25, and an eight-week spot television schedule in 50 markets beginning Oct. 20. Dodge also co-sponsors two television network shows: Break the Bank and Make Room for Daddy, both on ABC-TV. In radio Dodge underwrites Roy Rogers on NBC Radio. Plymouth, said to have an approximate $3.5 million budget in television and radio, sponsors That's My Boy on CBS-TV. The new models will be promoted on a supplementary radio-tv spot schedule similar to one used last year. In addition, a CBS Radio short-term contract for several network shows will be placed by N. W. Ayer & Son, New York and Philadelphia. Plymouth's agency is BBDO. Studebaker-Packard, one of the recent merg- ers, will not be ready to show its new Packard cars until Jan. 1, although the 1955 Studebakers will be revealed Oct. 6. Packard, with its budget of $1.3 million, will continue to co-sponsor (with Studebaker) the quarter-hour Packard Program With Mar- tha Wright, Sundays on ABC-TV. Ruthrauff & Ryan, New York, takes over the Packard account from Maxon on Dec. 15. Plans for the unveiling have not been set. Studebaker will be the first car out, on Oct. 6. Studebaker Co. sponsors Martha Wright, Sundays, on ABC-TV. In addition it supports quarter-hour news shows on 90 radio stations, year around. Roche, Williams & Cleary, Chi- cago, is the agency. Kaiser-Willys, representing another merger of independents, plans to bring out new cars after Feb. 1. Kaiser, which spent about $100,- 000 last February in radio-tv, is expected to allocate about the same sum to announce the new model. Kaiser uses radio-tv on the local level with programs and spots. William Wein- traub, New York, is Kaiser's agency. Willys has no radio-tv plans at the moment. Ewell & Thurber agency handles Willys. American Motors Corp. will build both its 1955 Nash and Hudson cars on the same basic body shell and produce them on the same as- sembly lines to cut tooling costs. The 1955 Nash and Hudson cars are expected to have new engine and mechanical features. Intro- duction of the new model is scheduled about mid-November to be followed by two others after the first of the year. Nash cars will spend $3 million for tv-radio promotion using a three-or four-day spot satu- ration schedule early in November to coincide with the premiere of the 1955 model. In addi- tion Nash and Hudson will participate in spon- sorship of Disneyland on ABC-TV starting Oct. 27. Geyer Inc., New York, is agency for Nash. Hudson, whose budget is about $2 million, also plans to use a saturation short-term spot schedule in television. Brook, Smith, French & Dorrance, Detroit is the agency. ACTIVELY involved in the purchase of Canadian Professional Football schedule over KNBH (TV) Hollywood for 13 weeks are (I to r) James E. Wemple, station ac- count executive; Walter McCreery, presi- W dent, Walter McCreery Inc., Beverly Hills agency, and Bill Murphy, owner, Murphy Motor Co., sponsor. Broadcasting • Telecasting ADVERTISERS & AGENCIES TV COMMERCIALS TIPS GIVEN PACIFIC 4A Researchist Schwerin offers four aids to better sales mes- sages. Campbell-Ewald's Little also speaks at convention. IN CREATING effective tv commercials, there are essentially no hard-and-fast rules, Horace S. Schwerin, president, Schwerin Research Corp., New York, told the annual meeting of the Pacific Council, American Assn. of Adver- tising Agencies in Coronado, Calif., last week. However, after testing the effect of 5,000 commercials on the public at the firm's Avon Theatre, New York, he offered agency men four generalizations which "intelligently and imaginatively followed, can be of help." 1. "Correlate the audio and video. When you are presenting a sales point, be sure you are talking about it at the same time." 2. Demonstrate. "People are far more likely to remember advertiser claims of product per- formance if they see that performance con- vincingly demonstrated — in other words, proved." 3. Keep it simple, "both in . . . number of elements it contains and the way it is pre- sented." Mr. Schwerin added that trick de- vices should generally be avoided. "Properly used, tv special effects can sometimes be very effective, but too often they are used simply for their own sake." 4. Use the right presenter. The performer in the commercial "should be compatible with the product and the sales point," he commented, with the example that a scantily-clad girl can distract from the virtues of a baking powder. Among other speakers at the convention was Ben Alexander, "officer Frank Smith" of NBC- AM-TV's Dragnet. Creativeness Upheld Close script supervision by agencies too often results in "gutless, bloodless and easy-going programs of no lasting value," Mr. Alexander said, while commenting on "how talent thinks agencies can do a better job." Agencies must occasionally stand up to their clients to permit the creative end to operate effectively, he con- tinued. Using his association with lack Webb as an illustration, Mr. Alexander said agencies would do better to give their programming personnel full responsibility. Cunningham & Walsh, rep- resenting Chesterfield cigarettes, do not hover over Mr. Webb and he thus works "10 times as hard," Mr. Alexander observed. Finally, he warned the agencies that motion picture tv is an entirely different medium, "with nothing to do with radio and little to do with live tv." Although Henry G. Little, president, Camp- bell-Ewald Co., Detroit, and a vice chairman, spoke primarily on printed media, he observed that "tv has accomplished wonders in a short period toward sophisticating the masses; pro- grams and presentations on radio-tv are beamed, for the most part, toward an audience of in- telligence." He further commented that "sheer regularity with which most programs appear before the public has much to do with the success of the media (radio-tv). The frequent, consistent and regularly-spaced exposure to the sponsors name and message has reaped a cumulative impact that must have contributed mightily to penetra- tion— and action." At the convention, the new Pacific region AAAA officers were announced, with A. W. Neally, BBDO, Los Angeles, succeeding Ross Ryder, Ryder & Ingram Ltd., Oakland, as chairman; W. H. Wilde, The McCarty Co., San Francisco, vice chairman; Door Walsh, Hixson & lorgensen, Los Angeles, secretary- treasurer; governors board — Trevor Evans, Pacific National Advertising, Seattle, president; Wayne Leland, House & Leland, Portland; Robert Miller, Miller, Ogle & Myers Inc., Spokane; Edward Merrill, Young & Rubicam, San Francisco, and Mr. Ryder. A new convention attendance record was set with nearly 400 registrants. Advertising Is Basic Means Of Communications — Shelly ADDRESSING a session of a Survey of Ad- vertising course presented by the Advertising Women of New York, Warner S. Shelly, presi- dent of N. W. Ayer & Son, Phila., last week discussed "How the Public Looks at Advertis- ing." Mr. Shelly's lecture was aimed chiefly at novices in the advertising field or at those present who were about to enter the profession. He outlined the arguments against the value and place of advertising that they might expect to hear. Referring to radio and tv, books, mag- azines, and telephones, he said that they, like advertising, "are all methods of communication. People like them. They find it inconvenient — and rather dull — to get along without them. That's why people like advertising. The fact that people often don't like, and are not in- terested in everything that comes along the channel of communication, has nothing to do with the basic fact that people like having the channel available to them." One of the main justifications of advertising, Mr. Shelly pointed out, is that it is a basic means of communication. He illustrated the public's favorable reaction to certain adver- tising with figures from Schwerin Research Corp. which reports that as far as tv commer- cials go, two people out of five rate them good, two more rate them fair and only one out of five rates them poor. Hazel Bishop Suit Termed 'Baseless1 by Toni WHOLESALE DENIAL of Hazel Bishop's numerous charges was filed Sept. 24 by com- petitor and defendant, Gillette Co. (Toni Div. — Viv lipstick) in the U. S. District Court for Southern District of New York. Hazel Bishop in the pending $3 million suit had charged Gil- lette, more particularly Toni, with entering the lipstick trade and competing with Hazel Bishop after having negotiated in good faith for the DETAILS of the 17th annual Pacific Coun- cil meeting of the American Assn. of Ad- vertising Agencies, in Coronado, Calif., are discussed by (I to r) Norton W. Mogge, president, Mogge-Privett Inc., Los Angeles, and outgoing chairman, South- ern California AAAA chapter; Hiram E. Cassidy, executive vice president, The McCarty Co., Los Angeles, and chairman, national AAAA business paper committee, and A. W. Neally, manager, BBDO, Los Angeles, and new chairman, Pacific Coast AAAA Council. purchase of latter's know-how, merchandising, promotion, advertising, production methods, etc. Labeling the Hazel Bishop's suit as "unwar- ranted and baseless," Gillette, through Harold R. Medina Jr. of Cravath, Swaine & Moore, New York law firm, asked for court judgment to dismiss the Hazel Bishop's complaint and to award Gillette court costs, attorneys' fees, etc. Averring Hazel Bishop "does not enter this court with clean hands," Gillette asserted that the plaintiff was aware of the defendant's plans to enter the lipstick business and that so-called secret methods of production, know-how, mer- chandising, etc., were well known to the trade. Gillette also charged that it had never entered any agreement with Hazel Bishop to stay out of the lipstick business, and emphasized such pacts are "contrary to public policy and in restraint of trade." Haynes Rejoins Compton STORRS HAYNES, radio-tv account execu- tive, McCann-Erickson, New York, has re- joined Compton Adv., New York, as a vice president. Mr. Haynes, who was manager of the radio department through 1948 at Comp- ton, will be associated with Lewis Titterton, vice president and director of radio and tv programming, and will be in charge of the radio and television program department. Mr. Biow Mr, Beirn Mr. Toigo BIOW Co. on Jan. 1 will become Biow, Beirn & Toigo [AT DEADLINE, Sept. 27], adding to the billing the names of President F. Kenneth Beirn and Vice President John Toigo. The announcement was made by Milton H. Biow, founder and chairman of the board, who said this was the first corporate name change that had been made since the advertising agency was founded 36 years ago. Broadcasting • Telecasting October 4, 1954 • Page 29 ADVERTISERS & AGENCIES UNVEILING of the "revolutionary" 1955 Lewyt vacuum cleaner took place on this WTTG (TV) Washington set with WAAM (TV) Baltimore also carrying the first show- ing of the compact cleaner, said to be capable of "going over anything" and "turn- ing on a dime." On the broadcast were: seated, Joseph M. Zamoiski Jr., president of Joseph M. Zamoiski Co., Washington and Baltimore distributor of the Lewyt ma- chine; standing (I to r): George Griesbauer, WTTG sales manager; Dave Thomas, radio-tv director of Kal, Ehrlich & Merrick advertising agency, and Alex Sheftell, WTTG account executive. Alex Lewyt, president of the vacuum firm, spoke from the New York studios of DuMont's WABD (TV) as part of the 15-minute program, which also included a film showing the new machine in operation. Hill to Head C&W's New Chicago Office CUNNINGHAM & WALSH, a leading adver- tising agency with substantial radio-tv billings, has announced the Oct. 1 opening of a Chicago office, with Ivan Hill, formerly president-owner of his own agency, as executive vice president in charge. C & W's office is at 49 E. Superior St., former site of Ivan Hill Inc.; the telephone number is Superior 7-3116. Mr. Hill, a veteran of agency circles for many years and a tv package program special- ist, described the move as a "merger" with his own agency, involving an "interchange of stock." He stressed that it would not function as a branch office, but as part of an "integrated operation," with Chicago operating as a servic- ing organization. C & W also announced an overall list of 43 clients, many of them heavy radio-tv ad- vertisers and including at least a half-dozen accounts that Mr. Hill brings with him from his own agency. Mr. Hill told B»T that Lau- rence Foster and Elinor Fahrenholz will serve under him as vice president and radio-tv direc- tor, respectively. Both served in similar ca- pacities with Ivan Hill Inc. The Chicago office will be able to draw on C & W's New York creative personnel in con- nection with accounts it will service in the Mid- west, Mr. Hill reported. He predicted the Chicago office would handle $12-$15 million in billings within five years, with radio-television accounting for perhaps as much as 75%. He declined to reveal the volume of radio-tv his own agency has handled. Additionally, Mr. Hill revealed that he is closing his Personality Features Inc., a package firm which, until recently, handled such pro- ductions as Creative Cookery and Garfield Goose. He sold both properties this past year and now is "ceasing all activities in tv packag- ing," he reported. Among the accounts Mr. Hill brings with him are lames H. Black Co., (Duncan Hines Salad Dressing), Ivo Inc. (insect repellent), Kitchens of Sara Lee (coffee cake, pound cake), Kraml Dairy (milk products), Monark Silver King (bicycles and lawnmowers), and Paraf- fined Carton Assn. Cunningham & Walsh services Cliquot Club (ginger ale, soft drinks), Colgate-Palmolive (Super Suds), Decca Records Inc., Liggett & Myers Tobacco Co. (Chesterfield, Fatima, L & M cigarettes), Lentheric (perfumes, toiletries), Narragansett Brewing Co. (beer, ale), Pan- American Coffee Bureau, Polariod Corp. (3-D viewers), E. R. Squibb & Sons (pharmaceuti- cals). Sunshine Biscuits Inc., Texas Co. (Texaco gasoline), United World Films, Universal Pic- tures and Western Electric Co., among others. The new Chicago office held a reception for top-level tv station executives and other media representatives last Thursday in connection with its official opening. Daisley Opens Agency TOM DAISLEY, sales manager of WIS-TV Columbia, S. C, for the past 18 months, has resigned to open Tom Daisley Adver- tising, new agency in Columbia. Be- fore becoming sales head of WIS-TV, Mr. Daisley was formerly sports an- nouncer and sales representative for WIS (am) and pre- viously was sports director of WNOK Columbia. Address of Tom Daisley Advertising is 1508 Lady St. SPOT NEW BUSINESS Durkee-Mower Inc. (Marshmallow Fluff), Lynn, Mass., will conduct radio spot announcement campaign in selected markets, effective to- -morrow (Tues.). Agency: Harry M. Frost Co., Boston. Geo. W. Helme Co. (Viking Snuff), N. Y., plac- ing one-minute radio spots for 13 weeks on sports programs on seven Minneapolis and one Wisconsin station, effective today (Mon.). Agency: Conklin-Mann & Son, N. Y. MR. DAISLEY Sparks- Washington Co. (Sparton tv sets), Jack- son, Mich., placing radio spot campaign for 10 weeks in 10 Midwest markets, effective Oct. 10. Agency: David J. Mahoney Inc., N. Y. Western Harness Racing Assn., Hollywood, starts one to four week spot announcement campaign on seven radio and two tv stations in L. A. market to promote fall race meet at Santa Anita, Calif., effective Oct. 11. Agency: Frank Bull & Co., L. A. NETWORK NEW BUSINESS Speedway Petroleum Corp., Detroit, signed as eighth sponsor of DuMont Tv's professional football schedule. Agency: W. V. Doner & Co., same city. A. C. Gilbert Co., N. Y., to sponsor 22 five- minute Gilbert Week-End News broadcasts Dec. 4-19 (ABC Radio, Sat.-Sun.). AC Spark Plug Div., Flint, Mich., General Motors Corp., Detroit, and Lever Bros. Co. (Rinso Blue Detergent, Good Luck Margarine, Lifebuoy Health Soap), N. Y., will alternately sponsor NBC-TV Big Town, effective Oct. 6. Agencies: D. P. Brother & Co., Detroit (AC Spark Plug), Ogilvy, Benson & Mather, N. Y. (Good Luck, Rinso Blue Detergent), and Sul- livan, Stauffer, Colwell & Bayles Inc., N. Y. (Lifebuoy). NETWORK RENEWALS Bekins Van & Storage Co., L. A., renews weekly half-hour Hollywood Music Hall on 22 Columbia Pacific Radio Network stations for 52 weeks, effective Oct. 17. Agency: Brooks Adv. Agency, same city. Radio Church of God, Hollywood, renews The World Tomorrow (ABC Radio, Sun., 11- 11:30 a.m. EST) for 52 weeks, effective Oct. 24. Agency: Huntington Parmelee Adv., Bev- erly Hills, Calif. AGENCY APPOINTMENTS Thomas Herbert Enterprises (Albi home perma- nent curlers), Hollywood, Lindy Pen Co., L. A., Puro Water Co., same city, Cyril's Wilshire Women's Apparel, that city, Music Masters (records), same city, Tyler Mfg. Co. (Spyral saw blades and Tyler magic saw kits), Ingle- wood, Calif., and Republic Construction Co. (Freedom Homes), Costa Mesa, Calif., appoint Mike Gold Agency, Beverly Hills, Calif., with Mr. Gold as account executive. Radio-tv being used. Ham Pat Mold Co. (Ham-Pat kitchen utensil), N. Y., appoints Jackson & Delaney, same city. Tv will be used. Harian Publishing Co. (travel books), Green- lawn, N. Y., appoints Metropolitan Adv. Co., same city, with H. D. Adair as account execu- tive. Radio spots are planned throughout country. A&A PEOPLE George Balterman, account executive, Lawrence Wisser, copy executive, and Frederick Widlicka, art director, Storm & Klein Inc., N. Y., elected vice presidents. William H. Lang, director, Theodore Hamm Brewing Co., St. Paul, Minn., elected to board of directors, General Mills Inc., Minneapolis. William F. Smith, production control manager and purchasing agent, Torsion Balance Co., Clifton, N. J., to Mycalex Corp. of America, same city, as purchasing agent. William E. McElwain, rewriter, Pittsburgh Sun- Telegraph, to public relations dept., Ketchum, j MacLeod & Grove Inc., same city, as account executive. Page 30 • October 4, 1954 Broadcasting • Telecasting FILM UM&M TO HANDLE MPTV FILMS LOCALLY Reginald W. Twiggs, formerly account execu- tive, Meldrum & Fewsmith Inc., Cleveland, to Erwin, Wasey & Co., L. A., in same capacity; Earl W. Timmons Jr., former research director and partner, Market Research Assoc., L. A., to agency as assistant research director. James L. Gould, formerly sales engineer, E. F. Hauserman Co., Cleveland, to Hutchins Adv. Co., Rochester, N. Y., as assistant account executive. Peter D. Murphy, program director, KFSD San Diego, to newly-formed creative dept., Dan Lawrence Co., same city, as director. Richard D. O'Keef, formerly vice president, Simmonds & Simmonds Inc., Chicago, and Dominic J. Bay, formerly with Kroger Co. (grocery products), Cincinnati, to Henri, Hurst & McDonald, Chicago, as merchandising direc- tors. Michael O'Connor appointed merchandising di- rector, Tatham-Laird Inc., Chicago. Walter Sternberg, formerly vice president, American Airlines Inc., N. Y., to Grant Adv. Inc., Chicago, as airline consultant, headquar- tered in Miami; John N. O'Reilly, to Chicago office as public relations director. Byron Reynolds, formerly with Willard G. Gre- gory & Co., L. A., to Charles Bowes Adv., same City, as art and production director. Edmund Steeves, central div. manager, United Press, appointed in charge of news relations, General Motors Corp., New York office. Willard C. Mackey appointed product manager, Gaines div. (Kankakee, 111.), General Foods Corp., White Plains, N. Y. Gerald F. Ford, radio-tv producer, Cecil & Presbrey Inc., N. Y., to Hicks & Greist Inc., same city, as executive radio-tv producer; Ben G. Allen, copywriter, Kieswetter, Baker, Hage- dorn & Smith Inc., N. Y., to agency as senior copywriter. Frank L. Orth, formerly assistant sales man- ager, Columbia Pacific Radio Network, Holly- wood, to Campbell-Ewald Co., Detroit, as as- sistant director, radio-tv department. Tye Robinson, producer, appointed associate producer, Perrin-Paus Co., New York office. Km rich Nicholson, formerly art director, Uni- versal-International Pictures, Hollywood, to Leo Burnett Co., same city, in similar capacity. Allen Ducovny, executive producer, Rockhill Productions Inc., N. Y., to radio-tv dept., D'Arcy Adv. Co., same city, as producer. Nina M. I linn, formerly with Scheideler, Beck & Werner Inc., N. Y., to Doyle Dane Bernbach Inc., same city, as timebuyer. Larry Lewin, formerly with KTLA (TV) Los Angeles, to Mayer Co., same city, as radio-tv program consultant. Richard L. Olanoff to radio-tv staff, Aitkin- Kynett Co., Phila.; Don Jillson, formerly with Richard A. Foley Adv. Agency Inc., Phila., to copy staff, Aitkin-Kynett. Scott Richards, formerly in charge of radio-tv commercials, Barnes Adv. Agency Inc., Milwau- kee, to copy staff, Waldie & Briggs Inc., Chicago. Donald H. Grady, radio-tv copy staff, BBDO Inc., N. Y., to Kudner Agency Inc., same city, as tv copywriter. T. Peirce Hunter, formerly with Lewis & Gil- man Inc., Phila., to public relations staff, Gray & Rogers, same city. Broadcasting • Telecasting MPTV President Fox says that its own sales effort in other than top markets did not con- tribute balanced return. IN A MOVE designed to attain maximum dis- tribution at a cost commensurate with overall expenditures, Matthew Fox, chairman of the board of Motion Pictures for Television Inc., announced in New York last week that a 10- year production-distribution contract has been signed with the newly organized UM&M Corp. under which the latter firm will serve as sub- distributors for MPTV's film syndication shows exclusively for local and regional sales. UM&M Corp. is an amalgamation of three firms currently in operation— Motion Picture Advertising Service Inc., New Orleans, of which Carl J. Mabry is president; United Film Service Inc., Kansas City, Mo., of which W. Hardy Hendran Jr. is president; and Minot Tv Inc., New York, headed by Charles M. Amory, presi- dent. The first two companies have been pro- ducing, selling and distributing commercial trailers for theatrical showings for more than 30 years, while Minot Tv is an independent tv film distribution firm. 185 to Handle Under the terms of the agreement, UM&M sales force of about 185 men will devote itself to regional and local sale of MPTV film syndi- cation shows, along with sales activity on behalf of the other component organizations. Mr. Fox expressed the belief that the sales force would spend "most" of its time on MPTV business. Network and national spot sale of syndicated films, Mr. Fox said, will be handled by MPTV's own sales crew. This approach to sale of syndicated tv film programs, Mr. Fox said, is bound to become a pattern for the industry. He explained the move was dictated by several considerations, FIRST FILM PURCHASE of KVDO-TV Cor- pus Christi, Tex., which calls for the com- plete package of NBC Film Division series, gets approval of (I to r) Richard Baldwin, NBC Film Division salesman; L. W. Smith, general manager of KVDO-TV; Gabriel Lozano, president of licensee Coastal Bend Television Co., and Gene Tinsley, KVDO-TV sales manager. Making up the package were the following: Badge 714; Captured; Weekly News Review; Danger- ous Assignment; Film Features; Hopalong Cassidy; Inner Sanctum; Life of Reilly; Lilli Palmer; Paragon Playhouse; Victory at Sea; The Visitor, and Wafch the World. principally a realization that time and effort expended by salesmen in markets other than the top 40 or 50 in the country did not con- tribute a financial return commensurate with the investment in the sales effort. Another factor, Mr. Fox said, was that proper concentra- tion of sales activity could not be attained under the old set-up "unless an army of sales- men was hired." The contract provides for MPTV to handle sales on a national basis while UM&M con- centrates in other markets and assumes sales responsibility on re-runs. UM&M's sales crew is directed by 20 district managers. Mr. Fox revealed that television supervisors will be added immediately to UM&M's sales staff and an additional 50 sales- men will be hired by December. In reply to a question, Mr. Fox said that salesmen in MPTV's film syndication division will be given the op- portunity to take positions as UM&M super- visors or be assigned to other positions within MPTV. Madden Directs Edward D. Madden, vice president and gen- eral manager of MPTV, will direct and coor- dinate the entire operations, serving particularly as overseer on price structure for programs in markets throughout the country. UM&M will be paid a certain percentage based on gross receipts, Mr. Fox said. "The agreement also stipulates that MPTV will produce at least five new tv film series a year, some of which may be new versions of current properties. The eight tv filmed proper- ties which will be syndicated locally and regionally by UM&M include Duffy's Tavern, Janet Dean, Registered Nurse, Drew Pearson, Flash Gordon, Junior Science, Tim McCoy, Sherlock Holmes and Paris Precinct. In reply to a question, Mr. Fox denied re- ports that MPTV is "going out of business" or is seeking outside financing. He described the condition of the organization as "healthy" and emphasized this by stating that the company, up to now, has not had to go "outside for working capital." He noted that MPTV has no financial investment in UM&M Corp., or vice versa. Mr. Fox replied to another query by saying he had no plans to reorganize MPTV's library department — composed of feature-length films, westerns and serials produced for theatrical use — along the new lines of the film syndication division. He explained that the financial return to the company on a sale of a block of library films to a station over a period of years is sufficiently large to dictate servicing by MPTV's own staff. Guild Enters Daytime Tv With 'It's Fun to Reduce' PLANS were announced last week by Guild Films Co., New York, to enter the daytime television field with production of a five-times- a-week, 15-minute show, It's Fun to Reduce, which will combine hints on diet and exercise with an entertainment format. Production on the show will start in about two weeks, according to Reub Kaufman, presi- dent of Guild. It is expected to be available to stations and sponsors early in November. Mr. Kaufman said the show currently is carried "live" over WDTV (TV) Pittsburgh. October 4, 1954 • Page 31 FILM GOING OVER merchandise and promo- tion plans for United Television Programs Inc.'s Waterfront series, which began Sept. 28 over WABD (TV) New York at 7:30 p.m., are (I to r) Norman Knight, then general manager of WABD who resigned to manage another station, Aaron Beck- with, vice president of UTP, and Hank Humphrey, WABD film buyer. V. LaRosa & Sons Inc. (macaroni products) sponsors the WABD series. Waterfront is WABD's fifth purchase within the last three months and the 11th show distributed by UTP running currently in the New York market. Tucson Producer-Distributor Faces Fraud Charges Tuesday TRIAL of Seth Tom Bailey, 60-year-old Tuc- son tv film producer and distributor, on 13 criminal charges of fraud involving invest- ments of $170,500 in a film distribution opera- tion, is scheduled to begin tomorrow (Tues- day). Mr. Bailey, president of Tom Bailey Pro- ductions Inc., Tucson tv film production and distribution firm, is to appear before Judge Robert S. Tullar in Tucson Superior Court No. 3 to answer the Tucson sheriff's charges of obtaining money by false pretense, writing bogus checks and issuing checks on insufficient funds. A former newspaperman and magazine writer and a Tucson resident of 14 years, Mr. Bailey was arrested last June after complaints by several people. Later, he was released on $10,000 bond. Besides the criminal charges, the Tucson sheriff's office said at the time Mr. Bailey was arrested that $90,355 in civil suits had been lodged against him and total claims would involve some 50 persons and $400,000 to $1 million. According to County Attorney Morris K. Udall, Mr. Bailey is said to have promised prospective investors up to 20% in returns for investments of four to eight months and in other instances borrowed sums of $5,000 prom- ising a profit of $1,000. These returns were to have been realized from Mr. Bailey's purchase of films in Holly- wood and their sale in New York for televi- sion. Some of the investors got back 20% profits and recommended investments to others, ac- cording to Norman Horwitz, head of the Tuc- son Better Business Bureau. Mr. Bailey thus built up his credit reputation in Tucson, Mr. Horwitz said. Apparently not involved in any of the charges against Mr. Bailey were a series of half-hour television films begun by Mr. Bailey in 1947. Of this series, Rawhide Riley starring Richard Arlen, only one pilot film was completed in 1951, with five others not edited nor synchron- ized for sound, it was said. ZIV TV TO DOUBLE FILM PRODUCTION Mo.; 15 animated cartoons to WBBM-TV Chi- cago, and over 100 slapstick comedies to WABC-TV New York and WBKB (TV) Chi- cago. Sales growth has prompted firm to plan six new shows, raising number of filmed pro- grams to 1 3. PLANS of Ziv Television to double its produc- tion of television films in the near future were disclosed last week by John L. Sinn, president of Ziv Television Programs, following his re- turn to New York from conferences and pro- duction sessions with company officials in Los Angeles. Mr. Sinn said "the rapid sales growth experi- enced by Ziv over the past 18 months prompted the company to double its production schedule," and added: "In addition to Eddie Cantor Comedy The- atre, Meet Corliss Archer, Favorite Story, Cisco Kid, Mr. District Attorney, I Led Three Lives and other films now being produced, we are working out plans for six new shows to bring up production to a total of 13 programs. These new shows will cover all phases of the entertain- ment field. Among the programs we are planning are revues, musical comedies, situation comedies and panel shows." During the past 18 months, Mr. Sinn re- ported, Ziv's gross sales volume has increased 68%. He attributed this upswing in business to "a trend among advertisers to buy Ziv tv films rather than network shows because of the high quality of the company's programs." Mr. Sinn also stated that all new Ziv films are being planned with formats that will lend themselves to color. He said that although shooting films in color adds hundreds of thou- sands of dollars to the production budget, Ziv is assured of a residual income from color films in stock. For the past five years, all Ziv films have been produced in color, Mr. Sinn noted. Three Lives' Renewals High; Series Now in 187 Markets RENEWALS have been signed for the second year's series of I Led Three Lives in almost all of the 137 cities on the original list of markets, it was announced last week by M. J. Rifkin, vice president in charge of sales for Ziv Tele- vision Programs. Mr. Rifkin said that many sponsors had renewed for another year as long as eight months before the first contract expired. Total of 187 markets are carrying the program, he added. Among the larger renewal orders, according to Mr. Rifkin, was that of Phillips Petroleum, which carried the first year series in 26 markets and has now expanded to 37. Mr. Rifkin con- sidered it "significant" that Pfeiffer Brewing Co., Detroit, which had not presented the first year's series, placed orders for Toledo, Detroit, South Bend and Elkhart, Ind., several months before the show became available. FILM SALES Louis Weiss & Co., L. A., announces sale of 52 westerns with multiple run rights to KBTV (TV) Denver; same westerns with two-run rights over one-year period to WUSN-TV Charleston, S. C, along with 26 Craig Kennedy Criminologist with same rights, which also goes to WJBF-TV Augusta; The Clutching Hand serial to WLWC (TV) Columbus, Ohio, for single run; 38 westerns with three-run rights over 18 months to KCMO-TV Kansas City, MCA Tv Ltd., N. Y., has sold Guy Lombardo and his Royal Canadians to Iron City Brewing Co., Pittsburgh, for showing in that city, Al- toona, Pa., Wheeling, W. Va., Johnstown, Pa., and Steubenville, Ohio. Firm also announces Touchdown film series has been sold in 73 markets including New York, Los Angeles, Dallas, San Francisco, Boston, Atlanta, Seattle, Houston and Milwaukee. NBC-TV Film Div., N. Y., announces sales of Badge 714 have reached 172 total markets. Other total markets reached by new sales: Dangerous Assignment, 174; Hopalong Cassidy, 142; Captured, 123; Victory at Sea, 117; Inner Sanctum, 105; The Adventures of the Falcon, 34. National Television Films, Charlotte, N. C, announces sale of Lash of the West, 39 quarter- hour western program package, to KNXT (TV) Los Angeles, WMCT (TV) Memphis, Tenn., KOTV (TV) Tulsa, Okla., and KOVR (TV) Stockton, Calif. FILM PRODUCTION Official Films Inc., N. Y., has produced Time For Tune-O, half-hour "musical bingo" series for local and regional distribution. Revue Productions, North Hollywood, is shoot- ing "High Green Wall," "The Man Who Liked Dickens," "The Road to Edinburgh," "Clown," "The Face Is Familiar," "The White Steed" and "The Martyr" for CBS-TV General Electric Theatre. Mercury-International Pictures Inc., Hollywood, is shooting Tim McCoy and Margaret Whiting Show and is making series of 12 spot tv film commercials for International Harvester Co., Chicago, through Leo Burnett Co., same city; upcoming is Tin Pan Sally. Firm also reports now shooting tv film commercials in both black- and-white and color. European Television Corp., Ruhleben, West Germany, reports completion of its first color tv film, "Rainbow After the Rain," slated for distribution in American markets and to later be dubbed into French, German, Italian and Spanish. FILM PEOPLE Paul Miles to Television Programs of America Inc., N. Y., as account executive; Charles W. Goit, Ziv Television Programs Inc., N. Y., to TPA as account executive. Walter Goetz, formerly with 20th Century-Fox, L. A., to Don Fedderson Productions, Beverly Hills, Calif., as story editor and associate pro- ducer on upcoming The Millionaire tv film series. Doc Merman, production manager, Gross- \ Krasne Inc., Hollywood, signed to new contract to continue in same capacity on Lone Wolf, NBC-TV Big Town, all commercial films pro- duction and upcoming O. Henry Playhouse series. WUliam D. Russell, director, first 12 CBS-TV Father Knows Best films, signed by Eugene B. Rodney, producer, and Screen Gems Inc., f Hollywood, to direct next 13. David Savitt, camera dept. chief, Kling Film Enterprises Inc., Chicago, elected member, I American Society of Cinematographers. Page 32 • October 4, 1954 Broadcasting Telecasting Hybrid Corn! That's the answer you'll probably get, says Big Mike, if you ask any corn belt farmer what is the greatest development of the past century. Agronomists figure hybrids have increased corn yields on the average of 20 per cent . . . representing many millions of dollars annually. Much of the advance research and development of hybrid corn was done in the Big Mike- KFAB area — the greatest corn producing area in the world. Today, virtually all of the corn produced is hybrid, and Nebraska alone boasts a 10-year average yield of 226 million bushels. KFAB has helped tell the hybrid corn story to farmers in this area. It's a selling tool recognized by the hybrid corn producers themselves . . . MORE OF THEM USE KFAB TO TELL THEIR STORY THAN ANY OTHER STATION. To sell hybrid seed-corn — any product for that matter — get the facts on KFAB-Big Mike success stories. Free and Peters can tell you, likewise Harry Burke, \ General Manager. My Big Mike is the physical trademark of KFAB — Nebraska's most listened-to-station M\\ll///7m®& JCUR Broadcasting Telecasting October 4, 1954 • Page 33 TOP NETWORK TIME PURCHASERS IN JUNE: P&G, $3.2 MILLION; C-P, $1.6 MILLION networks, also disclose that P&G n June of 1954 than during June PIB statistics, for both radio and tv bought approximately 31% more of last year. C-P was up 16%. TWO of the top advertisers in network radio and tv bought a combined total of more than $4.8 million in network time during June, ac- cording to computations based on Publishers Information Bureau records of network adver- tising revenue. Each of the advertisers is over the million dollar figure — Procter & Gamble Co. with June 1954 total network expenditures over $3 mil- lion and Colgate-Palmolive Co. with its total more than $1.5 million. Both companies in June were in the radio and tv top ten listings of network advertisers, spending more in tv than they did last year. P&G also increased its radio expenditures while C-P slumped only slightly in radio. P&G, which led in the June listings again this year in both media, purchased approxi- mately 31% more time for combined network radio-tv at gross rates in June 1954 as compared to its expenditures for that month last year. C-P spent some 16% more. June Gross Up Gross tv network time sales for June 1954 climbed nearly %1V2 million above the total for June of last year; in radio, sales dipped more than $2 million. Miles Labs again was second in the June 1954 listing of top ten radio advertisers, while P&G, C-P, R. J. Reynolds Tobacco Co. and General Motors remained the top four in that order in the tv listing in June this year com- pared to June of last year. All the advertisers placing in the top ten for network tv in the corresponding months in both years, spent more in June 1954 for tv. In radio, the re- peating top advertisers spent less, except for Gillette whose radio time purchase in June 1954 was above that spent for the period last year. Except for R. J. Reynolds and American Home Products, the top ten in radio were the same advertisers which also led in June 1953. New to the leading radio advertiser list were Top Ten Radio Network Advertisers In June, 1954 1. Procter & Gamble Co. $1,131,937 2. Miles Labs 531,821 3. Gillette Co. 490,975 4. Colgate-Palmolive Co. 486,320 5. Lever Brothers Co. 379,899 6. General Foods Corp. 355,500 7. Sterling Drug 338,529 8. General Mills 324,518 9. P. Lorillard Co. 265,778 10. Liggett & Myers Tobacco Co. 201,588 Leading Radio Network Advertisers By Each Product Group During June, 1954 Agriculture & Farming Equip Automotive, Auto & Access. Beer, Wine & Liquor Building Materials Confectionery & Soft Drinks Consumer Services Drugs & Remedies Food & Food Products Gasoline, Lubricants & Other Fuels Household Equipment & Supplies Insurance Jewelry, Optical Goods & Cameras Office Equip., Stationery & Writing Supplies Political Publishing & Media Radios, Tv Sets, Phono- graphs, Musical Instru- ments & Access. Smoking Materials Soaps, Cleansers & Polishes Toiletries & Toilet Goods Transportation & Resorts Miscellaneous Allis-Chalmers Mfg. Co. $ 34,423 Kaiser Motors Corp. 198,505 Anheuser-Busch Inc. 153,451 Admiral Corp. 121,200 Wm. Wrigley Jr. Co. 143,055 Am. Tel. & Tel. Co. 62,741 Miles Labs 531,821 General Foods Corp. 355,500 Standard Oil Co. of Ind. 106,317 Philco Corp. Prudential Ins. of America Co. Gruen Watch Co. Minnesota Mining & Mfg. Co. Yorty for U. S. Sen- ator Campagn Comm. First Church of Christ Scientist RCA P. Lorillard Co. Procter & Gamble Co. Gillette Co. Assn. of American Railroads A F of L 77,373 68,608 24,150 67,804 302 17,790 63,660 265,778 705,804 490,975 47,413 113,414 General Mills and P. Lorillard Co. Three ad- vertisers on the tv listing last year — Ford Motor Co., Liggett & Myers and Lever Bros. — did not appear in the month's leaders this year. They were replaced by General Electric, Chrysler Corp. and P. Lorillard. Top Ten Tv Network Advertisers In June, 1954 1. Procter & Gamble Co. $2,061,556 2. Colgate-Palmolive Co. 1,148,055 3. R. J. Reynolds Tobacco Co. 949,326 4. General Motors Corp. 798,960 5. American Tobacco Co. 782,947 6. Gillette Co. 754,685 7. General Foods Corp. 733,424 8. General Electric Co. 609,906 9. Chrysler Corp. 595,641 10. P. Lorillard Co. 568,938 Leading Tv Network Advertisers By Each Product Group During June, 1954 Agriculture & Farming Apparel, Footwear & Access. Automotive, Auto. Equip. & Access. Beer, Wine & Liquor Building Materials Confectionery & Soft Drinks Consumer Services Drugs & Remedies Food & Food Products Gasoline, Lubricants & Other Fuels Household Equipment Household Furnishings Industrial Materials Insurance Jewelry, Optical Goods & Cameras Office Equipment, Station- ery & Writing Supplies Publishing & Media Radios, Tv Sets, Phono- graphs, Musical 'Instru- ments & Access. Smoking Materials Soaps, Cleansers & Polishes Sporting Goods & Toys Toiletries & Toilet Goods Transportation & Resorts Miscellaneous Monsanto Chemical $ 3,752 U. S. Rubber Co. 49,290 General Motors Corp. 641,445 Pabst Brewing Co. 277,300 Fedders-Quigan Corp. 66,480 Coca-Cola Co. 205,344 Electric Co.'s Adv. Program 72,642 American Home Products Corp. 337,033 General Foods Corp. 733,424 Gulf Oil Corp. 127,842 General Electric Co. 524,630 51,849 133,908 Simmons Co. Reynolds Metals Co. Prudential Ins. Co. of America Speidel Corp. 82,452 74,664 Hallmark Cards 128,676 Crowell-Collier Pub. Co. 7,260 Philco Corp. R. J. Reynolds Tobacco Co. Procter & Gamble Co. U. S. Rubber Co. Colgate-Palmolive Co. Pan American World Airways Quaker Oats Co. 220,700 949,326 1,965,136 13,602 922,038 38,370 92,102 Gross Radio Network Time Sales by Product Groups for June and First Six Months of 1954 Compared to 1953 Agriculture & .Farminq Apparel, Footwear & Access. Automotive, Auto. Access. & Equipment Beer, Wine & Liquor Building Materials Confectionery & Soft Drinks Consumer Services Drugs & Remedies Food & Food Products Gasoline, Lubricants & Other Fuels Horticulture Household Equipment & Supplies Household Furnishings Industrial Materials Insurance Jewelry, Optical Goods & Cameras Office Equipment, Stationery & Writing Materials Political Publishing & Media Radios, TV Sets, Phonographs, Musical Instruments & Access. Retail Stores & Direct by Mail Smoking Materials Soaps, Cleansers & Polishers Sporting Goods & Toys Toiletries & Toilet Goods Transportation & Resorts Miscellaneous TOTAL Source: Publishers Information June 1954 $ 41,254 Jan. -June 1954 $ 482,961 338,492 June 1953 $ 80,615 39,977 Jan. -June 1953 $ 620,661 579,195 668,532 322,262 236,416 204,560 110,386 1,430,672 2,143,615 5,028,638 1,584,160 946,451 1,296,547 688,413 9,906,242 15,121,339 557,308 127,244 89,984 300,210 243,375 1,730,913 2,745,746 3,091,972 900,582 445,767 1,549,945 1,330,212 11,286,996 1 8,896,258 311,083 289,460 180,214 2,806,399 124,643 2,032,009 224,901 386,167 1,152,927 385,562 656,734 153,946 25,032 171,357 2,468,469 107,324 3,677,887 1,099,148 733,827 991,744 61,482 738,637 48,116 511,382 101,539 302 33,555 693,220 302 384,357 21,030 366,312 115,326 126,309 708,701 1,193,688 1,757,516 55,746 761,153 $10,738,445 Bureau 1,041,252 5,799,592 7,783,591 294 10,826,677 614,399 4,401,163 $74,503,773 147,576 1,236 1,370,346 1,363,100 2,331,463 79,241 447,667 $13,117,778 1,113,192 7,725 8,255,140 7,565,102 13,762,514 411,622 2,654,112 $82,542,414 Gross Tv Network Time Sales by Product Groups for June and First Six Months of 1954 Compared to 1953 Agriculture & Farming Apparel, Footwear & Access. Automotive, Auto. Access. & Equipment Beer, Wine & Liquor Building Materials Confectionery & Soft Drinks Consumer Services Drugs & Remedies Food & Food Products Gasoline, Lubricants & Other Fuels Horticulture Household Equipment & Supplies Household Furnishings Industrial Materials Insurance Jewelry, Optical Goods & Cameras Office Equipment, Stationery & Writing Materials Publishing & Media Radios, TV Sets, Phonographs, Musical Instruments & Access. Retail Stores & Direct by Mail Smoking Materials Soaps, Cleansers & Polishers Sporting Goods & Toys Toiletries & Toilet Goods Transportation & Resorts Miscellaneous TOTAL Source: Publishers Information Bureau June Jan. -June June Jan. -June 1954 1954 1953 1953 $ 3,572 $ 77,964 $ 4,303 $ 4,303 147,535 1,693,274 103,857 1,345,477 2,267,912 13,712,029 1,922,008 8,995,155 569,509 3,395,757 343,919 2,372,321 162,564 832,882 10,500 136,655 347,544 3,409,158 332,981 2,935,893 72,642 454,805 52,554 367,590 1,162,714 6,760,628 593,596 4,553,494 5,008,693 29,864,959 3,321,057 18,918,013 195,44/2 1,558,806 220,770 1 ,636,902 23,406 3,045 6,113 1,926,847 12,891,969 1 ,367,575 8,898,197 213,500 2,269,31 1 61,059 1,481,895 519,929 3,139,566 313,659 2,383,628 127,379 902,956 45,810 628,912 222,763 1 ,476,077 260,757 1,493,808 432,295 2,414,243 125,567 693,771 10,890 80,478 172,673 562,759 4,425,975 228,694 1 ,787,797 42,345 23,175 3,441,948 20,683,112 2,707,380 16,912,300 2,882,259 16,774,825 1,788,963 10,597,862 13,602 42,502 36,685 51,723 3,902,731 21,024,047 2,968,544 16,708,696 38,370 599,420 222,774 193,724 1,430,975 166,291 1,174,719 $24,507,123 $149,984,469 $17,049,574 $104,503,846 Page 34 • October 4, 1954 Broadcasting • Telecasting V FALL PROGRAMMING GETS THE BIG AUDIENCE EARLY . . . HOLDS IT ALL EVENING! f A Just look at this daily all-star line-up 5:00 p.m. "Pinky Lee"— Network kiddies' show that beats competition in Philadel- phia by more each rating period. 5:30 p.m. "Howdy Doody" — Tops year after year — always holds major share of audience in this time period. 6:00 p.m. "Frontier Playhouse" — Now fea- tures films made for television — "Wild Bill Hickok," "Range Rider," "Kit Carson." 6:30 p.m. "AWARD THEATRE"— WPTZ's new top feature films. 7:25 p.m. Latest News — Features Taylor Grant, the newsmen's newsman. 7:30 p.m. NBC Programs — Tony Martin, Dinah Shore, Eddie Fisher — all top- flight shows. Keystone of this great new audience -building strip is "Award Theatre," an exciting series of skillfully edited movies . . . featuring the finest films available in television. "Frontier Playhouse" has always been one of television's top attractions and "Award Theatre" which now follows will deliver even bigger audiences. "Award Theatre" is designed to hold the high number of sets-tuned-in by the junior citizens for "Pinky Lee" and "Howdy Doody," plus the large adult following that regularly watches "Frontier Playhouse" (more than 50% adult viewership!). Advertisers have the advantage of purchasing participations adjacent to TV's choice A time at almost Yi the cost. Among the many stars who will appear on "Award Theatre" are: David Farrer, Douglas Fairbanks, Jr., Anna Lee, Susan Hay ward, Barry Fitzgerald, Louis Hayward, Lucille Ball, Kirk Douglas, Bing Crosby, Charles Coburn, Valerie Hobson, Gregory Peck, Bette Davis, Ronald Coleman, Celeste Holm, Charles Laughton, James Stewart. This new early evening line-up is another example of the audience-building prograrnming that continues to make WPTZ your best buy — by far — in Philadelphia television. For availabilities call Alexander W. Dannen- baum, Jr., WPTZ Commercial Manager, at LOcust 4-5500, or Eldon Campbell, WBC Na- tional Sales Manager, PLaza 1-2700, New York. WESTINGHOUSE BROADCASTING COMPANY, INC. wptz • kyw, Philadelphia; wbz-wbza • wbz-tv, Boston; kdka, Pittsburgh; wowo. Fort Wayne; kex, Portland; kpix, San Francisco\ whafs the SC ORE ? an informal pause for network identification, prompted by the timely fact that MUTUAL is 20 years old in "54 ! MUTUAL, youngest of radio networks, has observed enough of its elders' anniversaries to learn two things about such celebrations. Generally, they are important only to the celebrant. And lately, radio festivities seem somewhat subdued — perhaps to avoid disturbing the newest family-member, TV. Here at our house, things are different. Mutual was born different ... a four-market hookup launched in October, 1934, as a joint enterprise owned and oper- ated by its stations. Mutual was brought up different, too . . . besides being the world's largest (and the only one wholly dedicated to radio), this is the network whose unique strength today is the community-level strength of half-a-thousand neighborly voices linked together through all the 48 states. That's why Mutual's 20th birthday is celebrated in the name of 572 affiliates. Each one plays an increas- ingly vital role in the lively business of broadcasting— and to each one we are grateful. This lively business means a constant flow of human sound, delivered day and night to welcoming ears everywhere— and we are grateful to our listeners. Within this flow of sound has developed a matchless means of selling goods— and are we grateful to our sponsors! Obviously, then, the anniversary honors belong to radio stations, to radio listeners, and to radio adver- tisers. This is likewise a time for an accounting, to each of these, of the Mutual Network's 20-year prog- ress in service and in stature. Bare statistics can trace the outline: 4 stations to 572 . . . 96,000-watt power to 1,100,000 ... $1,000,000 in advertisers' investment to over $23,000,000 a year— a clear pattern of broadening, rewarding service. But radio is too human a medium to be measured in watts and dollars alone. This fastest-growing of all networks has moved toward maturity against a background of surging public interest in broadcasting . . . both before and after the advent of TV. Here is the basic clue to I Mutual's "score" in '54. It may be common knowledge that, during these f I two brief decades, U. S. radio homes have more than doubled (20,000,000-odd to some 46,000,000 families) and that radio "saturation" is half asfain as grreat as in '34 (64% to over 96% of all homes today). But there is uncommon significance, we believe, in radio's advances ...post-TV. There are actually more hours of listen- ing today than in '43— and it is different listening, infinitely more personalized, with car radios and port- ables, for instance, comprising more than half the 5,000,000 new radios purchased this far in '54. Plainly, the receiving end of this business is geared as no other medium can be, to go wherever the people go. Plainly, Mutual's vast plurality of stations is ideally geared, at the transmitting end, to mesh with the public interest. How can we best gear our program and sales service for the next 20 years, to assure the kind of progress which has characterized the past 20? A big step toward answering this critical question has already been taken. We are now studying the first findings in the largest research project ever trained on all-American habits in living and listening. For the first time, we are learning the exact nature and scope of such factors as out-of-home listening, family com- position, and program tastes — in and out of TV areas. Our heavy investment in this forthright research not only testifies to Mutual's faith in the future of network radio ... it also finances a custom-made key to that future. For years to come, we look forward to sharing that key and that future, in a truly mutual sense, with the everlasting trio of station and listener and sponsor. PRESIDENT MUTUAL BROADCASTING SYSTEM THE SCORE IN HOMES & STATIONS (1934-1954) MILLIONS OF U. S. RADIO HOMES 0^20.4 27.5 32.5 46.7 39.3 '34 '39 '44 '49 54 MBS AFFILIATED STATIONS ^^"518 *■ 247 121 572^Q 34 '39 •44 '49 '54 THE SCORE IN DOLLARS SINCE TV (1950-1953) $ MILLIONS OF GROSS MBS BILLINGS 16.1 17.9 23.2 '50 '51 '52 '53 INCREASE IN MBS SHARE OF 4-NETWORK BILLINGS (% gain over '50) 64% '50 52 •53 They Listened PULSE ratings reveal that more people heard the Marciano-Charles heavyweight title fight, sponsored by Pabst Brewing Co. on CBS Radio Sept. 17, than were tuned in at the same hour to all tv pro- grams, CBS Radio said last week. The report was based on audiences in the biggest city in each U. S. time zone. The combined rating average for New York, Chicago, Denver and Los Angeles was 30.7 for the CBS Radio broadcast, with individual ratings of 29.8 for New York, 32.9 for Chicago, 27.9 for Denver and 30.6 for Los Angeles. Total tv sets in use while the fight was being aired pulled a 26.3 rating. The fight was tele- vised for a theatre hook-up only. CBS LEADS NBC IN AUGUST TIME SALES PIB figures show CBS, with $16 million in radio and television network time sales, led NBC by $6 million last August. CBS outdistanced NBC in both radio and tele- vision network time sales in August by a combined total of $16 million to $10 million, according to tabulations released last week by Publishers Information Bureau. The figures represent gross time charges. CBS Radio's August gross billings were shown at $3,917,293 and CBS-TV's were $12,- 275,908, for a CBS combined total of $16,193,- 201. NBC Radio scored $2,075,531 and NBC- TV $8,053,575 for a $10,129,106 total. All four national television networks showed gains over billings for August a year ago, reach- ing a four-network total of $23,664,931, an increase of approximately 44% over the August 1953 figure. Similarly, the January-August 1954 total of $196,622,788 for all four tv net- works ran about 43% over the billings for the comparable period of 1953. Among the four national radio networks, only ABC showed a gain in August 1954 over August 1953. This increase, approximately 11%, brought ABC's total for the first eight months of the year to a point slightly ahead (about 0.4% ) of its standing at the same time in 1953. It also put ABC into second place among radio networks in August ahead of NBC. The three other networks lagged both in August and January-August totals as com- pared with last year. The four-network totals of $9,629,232 for August and $93,755,875 for January-August 1954 compare with $11,707,- 225 and $106,708,365, respectively, for the like periods of 1953. The PIB tables: ABC CBS MBS NBC TOTAL August 1954 $2,160,025 3,917,293 1,476,383 2,075,531 $9,629,232 NETWORK RADIO August 1953 $ 1,958,683 4,791,044 1,738,248 3,219,250 $11,707,225 Hooperatings to Cover 60 Tv# 55 Radio Markets SCHEDULE of audience rating reports on both radio and tv, which C. E. Hooper Inc. will publish during the current broadcast season be- ginning this month, is being mailed to sub- scribers, starting today (Monday). The firm last week said tv Hooperatings will cover 60 markets, an increase of 10 over last season. Agency-advertiser financed radio Hooperatings will cover 55 markets, which are five more than last season, while station- financed radio reports are expected from more than the 35 cities for which they were pub- lished in the 1953-54 season, Mr. Hooper said. Total of 55 cities for which both radio and tv ratings will be published are: Albany-Troy-Schenectady, Atlanta, Baltimore, Birmingham, Boston, Buffalo, Cedar Rapids- Waterloo, Chicago, Cincinnati, Cleveland, Colum- bus, Dallas-Fort Worth, Davenport-Rock Island- Moline, Dayton, Denver, Des Moines, Detroit, Grand Rapids-Kalamazoo, Honolulu, Houston, Huntington-Charleston, W. Va., Indianapolis, Jacksonville, Kansas City, Los Angeles, Louis- ville, Memphis, Miami. Milwaukee, Minneapolis-St. Paul, Nashville, New Haven, New Orleans, New York, Norfolk- Portsmouth, Oklahoma City, Omaha, Philadel- phia, Phoenix, Pittsburgh, Portland, Ore., Provi- dence, Richmond, Rochester, Salt Lake City, San Antonio, San Diego, San Francisco-Oakland, Seattle-Tacoma, Spokane, St. Louis, Syracuse, Washington, Wheeling-Steubenville, Youngstown. RETMA Lists Seven-Month Shipments of Radio Sets SHIPMENTS of radio sets to dealers for the first seven months of 1954 totaled 2,662,346, Radio-Electronics-Tv Mfrs. Assn. reported last week. The figure did not include automobile sets. In July 338,572 sets were shipped, compared to 548,235 in June, RETMA said. No figures were available for July 1953, RETMA reported. Total non-auto sets shipped during the 1954 seven-month period by States: State Ala. . Ariz. . Ark. Calif. Colo. . Conn. Dela. D. C. . Fla. . Ga. . Idaho III. .. Ind. . Iowa Kan. Ky. . La. . Me. . Md. . Mass. Mich. Minn. Miss. Mo. . Mont. Total 30,388 13,592 17,840 204,309 17,443 50,020 5,713 26,383 60,956 43,413 5,530 188,616 47,787 29,784 21,315 30,730 35,584 12,628 45,031 101,112 121,408 41,223 18,116 59,767 8,078 State Neb Nev N. H N. J N. Mex N. Y N. C N. D Ohio Okla Ore Pa R. I S. C S. D Tenn Tex Utah Vt Va Wash W. Va Wis Wyo GRAND TOTAL Total 16,390 2,885 7,023 132,219 7,565 459,752 45,306 8,421 158,344 22,415 17,248 185,238 13,173 19,636 9,202 39,031 113,516 8,771 4,533 40,717 38,966 17,527 54,338 3,364 2,662,346 'Lady7 Scores SPECIAL SURVEYS in the New York and Chicago areas during the presenta- tion of NBC-TV's second color spectac- ular, Lady in the Dark (Sept. 25, 9-10:30 p.m. EDT), gave the show a Hooperat- ing of 30 in New York, 24 in Chicago, C. E. Hooper Inc. reported last week. Lady's share of the audience in New York was 58%, in Chicago 48%. According to NBC-TV, "a mass audi- ence switch" occurred during the show- ing of Lady, with the show leading all other network programs. NBC-TV as- serted a Trendex survey, covering 10 cities, showed 78.9% of sets in use "tuned to another network" in the half- hour preceding its spectacular but that from 9 p.m. on, the show steadily in- creased its audience share "to include 50.7% of sets in use during the last half-hour." Trendex figures, according to NBC-TV: 27.0, 25.9 and 25.4 for the successive half-hours for Lady as com- pared to "opposition ratings" of 20.9, 20.6 and 13.2. Olson Bout Tops Nielsen THE Bobo Olson-Rocky Castellani middle- weight title fight captured the top ranking for evening, once-a-week radio shows in the Aug. 15-21 Nielsen ratings. NBC's Dragnet ranked second. Top programs according to the Nielsen survey were: Homes Rank Program (000) Evening, Once-A-Week (Average For All Programs) (886) 1 Olson-Castellani Bout (NBC) 2,146 2 Dragnet (NBC) 2,006 3 Roy Rogers Show (NBC) 1,773 4 Gunsmoke (CBS) 1,773 5 People Are Funny (CBS) 1,773 6 F.B.I, in Peace and War (CBS) 1,633 7 One Man's Family (NBC) 1,586 8 Gene Autry Show (CBS) 1,539 9 Best of Groucho (NBC) 1,493 10 Two for the Money (CBS) 1,446 Evening, Multi-Weekly (Average For All Programs) (700) 1 One Man's Family (NBC) 1,306 2 News of the World (NBC) 1,306 3 Lowell Thomas (CBS) 1,166 Weekday (Average For All Programs) (1,446) 1 Young Dr. Malone (CBS) 2,426 2 Guiding Light (CBS) 2,426 3 Ma Perkins (CBS) 2,426 4 Romance of Helen Trent (M-W-F-) (CBS) 2,332 5 Road of Life (CBS) 2,332 6 Our Gal, Sunday (CBS) 2,192 7 Romance of Helen Trent (T & Th) (CBS) 2,146 8 Aunt Jenny (CBS) 2,099 9 Young Widder Brown (Sterling) (NBC) 2,099 10 Stella Dallas (NBC) 2,052 Day, Sunday (Average For All Programs) (513) 1 Galen Drake (Gen. Foods) (CBS) 1,073 2 Cecil Brown Commentary (MBS) 1,026 3 Lome Greene (MBS) 886 Day, Saturday (Average For All Programs) (980) 1 Stars Over Hollywood (CBS) 2,286 2 Robert Q. Lewis (Van Camp) (CBS) 1,819 3 City Hospital (CBS) 1,726 Copyright 1954 by A. C. Nielsen Co. NETWORK RADIO TOTAL TO Jan. Feb. March April May June July Aug. TOTAL ABC $ 2,830,654 2,494,737 2,764,547 2,367,636 2,307,029 2,405,994 2,098,823 2,160,025 $19,429,445 CBS $ 5,166,174 4,749,512 5,456,351 5,044,943 5,116,152 4,181,677 3,889,547 3,917,293 $37,521,649 MBS $ 1,896,925 1,783,452 2,034,961 1,891,998 1,908,198 1,558,196* 1,481,767* 1,476,383 $14,031,880 Jan. -Aug. 1954 $19,429,445 37,521,649 14,031,880 22,772,901 $93,755,875 DATE NBC $ 3,391,873 3,176,849 3,639,278 2,962,839 2,780,725 2,618,614 2,127,192 2,075,531 $22,772,901 Jan. -Aug. 1953 $ 19,345,513 40,954,016 14,962,467 31,446,369 $106,708,365 TOTAL $13,285,626 12,204,550 13,895,137 12,267,416 12,112,104 10,764,481* 9,597,329* 9,629,232 $93,755,875 ABC CBS DuMont NBC TOTAL 1954 August $ 2,514,815 12,275,908 820,633 8,053,575 $23,664,931 NETWORK TELEVISION 1953 August $ 1,244,993 7,783,813 742,665 6,564,841 $16,336,312 1954 Jan. -Aug. $ 20,032,760 90,053,871 8,039,023 78,497,134 $196,622,788 1953 Jan. -Aug. $ 12,420,736 59,442,901 6,825,876 58,837,021 $137,526,534 NETWORK TELEVISION TOTAL TO DATE ABC CBS DuM NBC TOTAL Jan. $ 2,780,574 $10,713,329 $ 1,445,608 $10,116,937 $ 25,056,448 Feb. 2,502,372 9,965,481 1,108,157 9,368,148 22,944,158 March 2,640,699 11,379,631 1,205,526 10,981,690 26,207,546 April 2,554,484 10,921,640 1 ,068,374 10,802,535 25,347,033 May 4,411,656 11,488,168 988,350 11,033,987 25,922,161 June 2,317,879 11,448,180 778,920 9,990,729 24,535,708 July 2,310,281 11,861,534 623,455 8,149,533 22,944,803 Aug. 2,514,815 12,275,908 820,633 8,053,575 23,664,931 TOTAL $20,032,760 $90,053,871 $ 8,039,023 $78,497,134 $196,622,788 * Revised as of Sept. 24, 1954. Source: Publishers Information Bureau. Page 38 • October 4, 1954 Broadcasting • Telecasting INTERCONNECTED FOR LIVE NETWORK PROGRAMS ON OCTOBER 1, 1954 • NEAREST TV STATIONS TO FARGO: Minneapolis - St. Paul . . . More than 200 miles Bismarck, N. D More than 185 miles Valley City, N. D More than 50 miles NO OTHER TOWER WITHIN 50 MILES! WDAY-TV is the only TV station in FARGO . . . the only TV station in the RED RIVER VALLEY! Important as they are, there's a lot more to the WDAY-TV story than those two "exclusives", above. WDAY-TV wins the big Red River Valley audience with 57 sparkling local programs ... 60 of the best shows from NBC, CBS and ABC . . . intense audience loyalty . . . engineering, promotion and programming "know- how" that's worth almost everything else combined! TV set saturation in the Red River Valley is down- right spectacular. In Fargo it's 65.5%, 20 miles out it's 52%, and fifty miles out it's 28%. Ask Free & Peters for all the facts! WDAY-TV FARGO, N. D. • CHANNEL 6 Affiliated with NBC • CBS • ABC FREE & PETERS, INC., Exclusive National Representatives Broadcasting • Telecasting October 4, 1954 • Page EXPANDING NATIONAL ECONOMY DEMANDS MORE RADIOS— MORE RADIO ADVERTISING CBS Radio color film, 'Tune in Tomorrow/ predicts 40 million more radios will be in use, in-home and out-of-home, by 1960, with an estimated population of 177 million spending $305 billion a year. Series Tv Statistics NBC's planning and research department Thursday estimated the telecast on the network of the first World Series game played Wednesday between the New York Giants and the Cleveland Indians was watched, at least part of the time, by an average 42 million viewers at home sets. NBC-TV's researchers also esti- mated that if the series should go seven games, some 68 million people might be watching the final games on home tv receivers (not counting tavern, com- munity and other sets) since the number of spectators rises as interest in the series heightens. At the same time, C. E. Hooper Inc., New York, announced that the first game had a 28 Hooperating in New York and a 37 in Cleveland. For the second game of the series the Hooperating was 20 in New York and 33 in Cleveland. AT&T reported that the Giants-Indians diamond contest was being carried by 179 tv stations in 173 cities. This com- pares to 113 stations in 108 cities in the 1953 series, and 69 stations in 66 cities in the 1952 playoff. WHITHER RADIO in 1960? Into more radio sets, because the prospect is for another 40 million radios "in all sizes, in more places than ever before." This projection is one of the predictions re- ported by CBS Radio in its latest radio adver- tising presentation, an animated 13-minute film in color, titled "Tune in Tomorrow," which was previewed Thursday prior to its showing to advertising, business and broadcasting indus- try groups. The film, which sells radio in general and CBS Radio in particular, points up radio's vi- tality and also the growth of the national econ- omy with stress on its expanding markets. Among the points and predictions: • Radio offers nearly 100 million exclusive locations where television does not reach. Ra- dio in a single week reaches 92% of U. S. radio homes, with listening spread evenly throughout the day. • Within the next six years U. S. business can look forward to an estimated 177 million population with national personal consumption expenditures of about $305 billion annually (actually $75 billion more than in 1953); em- ployment at the 70 million level with a gross national product of $443.4 billion. • A 15% rise in consumer food expendi- tures and a 50% growth in home use of elec- tric power by 1960. Also: an upgrading of automobiles and a 25% increase in gasoline and oil consumption; expansion by 40% in the chemical industry; "Miracle medicines to keep people feeling their best. New cosmetics to keep them looking their best." Living Better Noting that each morning 7,000 more break- fasts are being served in the U. S. than the day before, the film predicts that the estimated 16 million more people in 1960 should be enjoying a 20% higher standard of living — with the nine million more people at work getting longer va- cations and working a shorter week. According to the film, produced by CBS Radio to point out the influence which increased selling and advertising can have in continuing the nation's economic expansion: "The demand for radio sets over the past five years has been so insistent that the industry has had to maintain an annual production av- erage of \2V2 million sets. Even a generous allowance for replacements makes a total of 150 to 155 million radios in the U. S. by 1960 more than likely." The job of advertising, CBS Radio's docu- ment points up, is to provide the satisfactions — what goods and services can do for people — that a higher standard of living can bring. "And of all the media which advertising uses to set new goals in people's minds, radio is uniquely equipped," the film expounds, because radio "reaches everybody. It sells the satisfac- tions that goods and services bring. And it sells these satisfactions over and over again, at a price that every advertiser can afford." Again resorting to cold statistics, the network presentation says: "In the past six years, cars with radios are up from 10 million to 26,180,- 000. Homes with radios are up from 37.6 mil- lion to 45,020,000. And total radio sets are up from 77 million to 1 10,920,000." Since 1948, according to the film, the num- ber of radio sets outside of the living room has doubled, with radio now reaching vast audi- ences no other medium can reach, among them, 50 million who don't have tv; 37 million who don't read magazines, and 18 million who don't read newspapers. The many statistics used in the film came from the U. S. Census reports, the new Adver- tising Research Foundation-Politz study [B«T, Sept. 27], the Federal Reserve Board Index, A. C. Nielsen Co., The Pulse Inc. and other statistical and research services. The film, produced for CBS Radio by United Productions of America, is the third such pres- entation— the first movie, "More Than Meets the Eye," was made in 1952 to describe the impact of the human voice in advertising and the second in 1953, "It's Time for Everybody," dealt with the changing patterns of daily life in this country. The latter film has been seen by nearly a quarter of a million business and professional people, according to CBS Radio. Narration of "Tune in Tomorrow" was by John Cone and Harry Marble, sound direction by Gordon Auchincloss and music adaptation by Bernard Herrmann. Murphy Speaks The preview for newsmen Thursday was opened by CBS Radio President Adrian Mur- phy and Sales Vice President John Karol, who noted that the expenditure for the film was "further evidence of our faith in radio, if further evidence is needed." He said that "we think radio is a wonderful business, not only for us but for advertisers." Mr. Karol also called attention to CBS Ra- dio's new nighttime programming policy of offering more five-a-week strips — Allan Jack- son, Lowell Thomas, Tennessee Ernie, The Choraliers, Edward R. Murrow, Mr. and Mrs. North, Amos V Andy Music Hall, Mr. Keene, and musical programming — which he said was in conformity with changing patterns of lis- tenership. RETMA Reports July Sales Of Cathode, Receiving Tubes MANUFACTURERS sales of cathode ray tubes for July 1954 numbered 514,346 units valued at $10,102,903, Radio-Electronics-Tv Mfrs. Assn. has reported. Receiving tube sales totaled 24,208,512, valued at $18,082,753. The cathode ray tube figure compared with 681,937 valued at $13,933,845 for June 1954, and 634,200 worth $15,155,870 for July 1953. The July 1954 figures on receiving tubes com- pared with June 1954 totals of 31,031,315, valued at $21,694,500, and July 1953 figures of 26,462,069 units at $18,243,030. Cathode ray tubes sold in the first seven months of 1954 totaled 4,471,584, valued at $93,088,884, comparing with 5,831,271 worth $137,649,617 for the same period of 1953. Sales of receiving tubes the first seven months of 1954 totaled 189,917,572 units, valued at $138,803,144, compared to 269,622,- 417 worth $183,646,726 for the similar 1953 period. Omaha Survey Proves A SURVEY underwritten by KMTV (TV) Omaha, and the Omaha Cardinals baseball club shows television can help promote base- ball attendance. Occasion for the study was KMTV's Fifth Anniversary Baseball Party at which the station bought out all seats in the Omaha Municipal Stadium for the night of Sept. 2 and treated local fans to a full- hour variety show that preceded a baseball game between the Cardinals and the Sioux City Soos [B*T, Sept. 20]. KMTV actively promoted the event. The survey was made by the Edward G. Doody & Co. research organization. A total of 596 personal interviews was made with people selected at random. For 21.8% of those interviewed, this was the first ball game they had seen this year and 50% of these had never seen the Omaha Tv Value to Baseball Cardinals play. About 50% of the record crowd of 21,000 said they came to see the game, making no mention of the variety show. Comparing the cost of attending a ball game with what normally would be spent for an evening's entertainment, 53% said they considered the baseball game lower in cost. About 67.6% indicated their interest in baseball has increased in the past five years and 48.5% said they listened reguarly to play-by-play radio broadcasts. If it came to a choice between watching the game on tv and seeing at the ball park, 87.1% said they would rather see it at the park. Of the people who attended, 79.5% came from Omaha and adjacent surburbs and 13.6% from points 10 up to 100 miles away. Page 40 • October 4, 1954 Broadcasting • Telecasting United States Steel Hour named TV's outstanding drama show . . . starts second season on ABC One dramatic show that stands head and shoulders above all the others in television is United States Steel's outstanding Tuesday night drama on ABC. Produced by the Theatre Guild and directed with that knowing Alex Segal touch, the United States Steel Hour has won the coveted "Emmy" award, TV Guide's Gold Medal Award and many more. In other words, it has walked away with most of the top honors. And ABC, too, has walked away with an honor — the opportunity of again bringing this inspired dramatic program to television for its second season. You're in smart company on ABC -TV Broadcasting Telecasting October 4, 1954 • Page 41 TRADE ASSNS. NARTB SETS UP DISTRICT AGENDA FOR LAST TEN OF 1954 MEETINGS Districts 6 and 7 met last week in Little Rock and Decatur. This week it will be District 8 in Detroit and District 10 at Omaha. AGENDA for the last 10 of NARTB's 1954 district meetings was announced last week by district directors. District 8 meets today (Monday) and to- morrow at Detroit's Sheraton-Cadillac Hotel, with Director Robert B. McConnell, WISH Indianapolis, presiding. R. Sanford Guyer, WMOA Marietta, Ohio, will be radio guest, and Paul Adanti, WHEN-TV Syracuse, tv guest. Sen. Homer Ferguson (R-Mich.) will speak at a Tuesday luncheon. Television panel guests Tuesday afternoon will be Mr. Adanti; William J. Edwards, WKNX-TV Saginaw; Joseph M. Higgins, WTHI-TV Terre Haute; Edward G. Thorns, WKJG-TV Ft. Wayne; Edwin K. Wheeler, WWJ-TV Detroit. Detroit stations WWJ, WXYZ, WJR, CKLW (Windsor, Ont.), WJBK and WKMH will be hosts at a Monday recep- tion following business meetings. District 10 meets at Omaha's Fontenelle Hotel Oct. 7-8, with E. K. Hartenbower, KCMO Kansas City, district director and vice president of NARTB's Radio Board, presiding. FCC Comr. Robert E. Lee will be featured speaker at an Oct. 8 luncheon. Robert T. Mason, WMRN Marion, Ohio, will be radio guest, and Mr. Adanti tv guest. Members will be guests of the Knights of Ak-Sar-Ben at an Oct. 7 reception and Omaha broadcasters will hold a reception the second day. NARTB President Harold E. Fellows will address the Omaha Kiwanis Club Oct. 8. District 9 convenes at Lake Lawn Hotel, Lake Delavan, Wis., on Oct. 11-12, with Hugh K. Boice Jr., WEMP Milwaukee, district di- rector, presiding, and Ben B. Sanders, KICD Spencer, Iowa, and James C. Hanrahan, WEWS (TV) Cleveland, as radio and tv guests, respectively. The District 11 meeting will be held Oct. 14-15 at Minneapolis' Radisson Hotel, with Frank E. Fitzsimonds, KFYR Bismarck, N. D., new district director, presiding. Mr. Sanders and Frank P. Fogarty, WOW-TV Omaha, will be radio and tv guests, respectively. District 17 will gather at Spokane's Daven- port Hotel Oct. 18-19, with Richard M. Brown, KPOJ Portland, Ore. district director, presiding. Broadcasters from British Columbia and Al- berta provinces have been invited. Worth Kramer, WJR Detroit, and Jack Harris, KPRC- TV Houston, will be radio and tv guests, respectively. Spokane's host committee will be headed by Burl C. Hagadone, KNEW, and will include Richard O. Dunning, KHQ-TV; Richard Gor- don, KG A; Richard E. Jones, KXLY-TV; D. Gene Williams, KSPO. Mr. Dunning will con- duct a tv round table discussion Oct. 19. District 14 meets at Denver's Brown Palace Hotel Oct. 28-29 and District Director Walter E. Wagstaff, KIDO Boise, will preside. Mr. Hartenbower will be radio guest and Robert W. Ferguson, WTRF-TV Wheeling, W. Va., tv guest. District 12 will meet at the Jens-Marie Hotel, Ponca City, Okla., Nov. 4-5. Cy Casper, WBBZ that city, district director, will preside, with Mr. Wagstaff as radio guest and Mr. Ferguson as tv guest. District 13, meeting Nov. 9-10 at Houston's Rice Hotel, will conclude the 1954 sessions, with Kenyon Brown, KWFT Wichita Falls, presiding as district director, and Henry B. Clay, KWKH Shreveport, chairman of the NARTB Radio Board, and Robert D. Swezey, WDSU-TV New Orleans, as radio and tv guests, respectively. DISTRICT 6 MEETING THE South is behind the Midwest in radio-tv farm service, S. William Brown, account execu- tive on the Ralston Purina Co. account, Gard- ner Adv. Co., St. Louis, told delegates to NARTB's District 6 meeting last week in Little Rock. Speaking on the first day of the Monday- FOUR states in District 6 were represented at this gathering (I to r): Henry Clay, KWKH Shreveport, District 6 director and NARTB Radio Board chairman; W. N. McKinney, KELD El Dorado, president, Arkansas Broadcasters Assn.; Ray Butterfield (rear), WLOX Biloxi, Miss., director, Mississippi Broadcasters Assn.; Earl Winger, WDOD Chattanooga, president, Tennessee Assn. of Broadcasters; Tommy Gibbens, WAFB-TV Baton Rouge, past president, Louisiana Assn. of Broadcasters. Page 42 October 4, 1954 Tuesday meeting at the Hotel Lafayette, Mr. Brown said: "A staff announcer reading market reports isn't radio-tv service." Citing radio-tv farm service in the Midwest, he said good serv- ice needs (1) a good man, (2) good time periods and (3) management support. First day of the meeting brought six talks by media figures, a business meeting, cocktail party, dance, and a dinner addressed by Orval Faubus, Democratic nominee for governor of Arkansas. The second day featured reports by the reso- lutions committee, a special committee's report on the preceding day's business meeting, joint luncheon with the Little Rock Kiwanis Club and a television workshop at which Kenneth L. Carter, WAAM (TV) Baltimore, presided. Mr. Carter earlier made a talk on television. Radio guest speaker at the District 6 (La., Miss., Tenn., Ark.) meeting was Allen Woodall, WDAK Columbus, Ga., whose talk was "Buy Yourself a Slingshot." Mr. Woodall described some of the ways WDAK meets competition from three other Columbus stations. He said WDAK (1) logs all its competitors' local commercials so "we know at all times what they're doing."; (2) examines the competition to determine its strength and weaknesses, then lays out battle plans for the attack. Some phases of WDAK's "attack," he said, are these: Concentration on local news coverage; keep- ing the station's call letters before the public ("Whenever a crowd of people gathers, there must be a WDAK microphone." WDAK fur- nishes a free public address system to civic and other meetings and events); active participation by the WDAK commercial staff in all civic af- fairs ("We've had no changes in either the announcing staff or commercial department in more than five years."); audience and sales pro- motion (WDAK uses announcements, news- paper ads and car cards and keeps "a constant flow" of gadgets and local products going to Columbus merchants and agency people in Atlanta, New York and Chicago, and exploits the "un-reconstructed Rebel" theme). Other Monday speakers were Ralph Hardy, NARTB government relations vice president, "Staying in Business"; Charles H. Tower, man- ager of NARTB's employer-employe relations department, "Saving in Business"; Harold E. Fellows, NARTB president, who spoke Monday on "Today's Greatest Challenge," and Tues- day on "Profit With Honor", and John F. Meagher, NARTB radio vice president, "Sound Is the Word for Radio." Among District resolutions was one praising FCC Comr. George E. Sterling for distinguished service during his years on FCC. Resolution committee members were Parry Sheftall, WJZM Clarksville, Tenn., chairman; Sam An- derson, KFFA Helena, Ark.; Ray Butterfield, WLOX Biloxi, Miss.; Tom Gibbens, WAFB- TV Baton Rouge. DISTRICT SEVEN A RADIO station that becomes part of its community need not take a back seat to any advertising media, delegates to NARTB's Dis- trict 7 meeting were told by Merrill Lindsay, general manager of WSOY Decatur, 111. About 70 delegates from broadcasting and related fields attended the District 7 (Ky., Ohio) meeting, held at the Kentucky Hotel, Louisville, last Thursday-Friday. District Director F. E. (Dutch) Lackey, presi- dent and general manager of WHOP Hop- kinsville, Ky., called the meeting to order Thursday morning following a breakfast ses- sion at which RCA was host. Ralph W. Hardy, NARTB government re- Broadcasting • Telecasting 3 3 o o n S >» A ?T Q = O - i o n> 5* 5. 3" » Q 71 3 o ■+ • § p _ o ■* ? 1 a i 3 ■* w> (D = o ' i s. a \P | j 1 I J □ griddle □ hair dryer □ clothes dryer □ iron □ lighting □ power tools n ratio □ range □ garbage disposer q refrigerator ^ sewin§ rnachine J □ shaver □ television ntoaster ' □ vacuum cleaner □ heating pad □ health lamp □ water heater Check how many of fhese electric appliances you have. How far ahead of Edison are you ? Young Tom Edison and his history-making light bulb, 1879. To bring it into use he had to invent a whole system for distrib- uting electricity. Just 75 years ago. Thomas A. Edison created the first practical electric light bulb. It was a feeble thing and a luxury, at first. Who could have guessed then how many ways you'd be using elec- tricity today— to save time and effort, to make living more pleasant. You're putting more new electrical "servants" to work year after year. That means you're going to need still more electricity. The nation's electric light and power companies are building for that addi- tional electric power you'll want. Bv 1965, consumers will be using twice as much as they do todav. No matter how far ahead of Edison you are — today or tomorrow — you'll have all the low-price electricity you want. America s electric light and power companies will continue to pro- vide plenty for home, farm and indus- try. That's why there's no need for the federal government to increase the public debt by building more unnec- essary power projects. Names of the Electric Light and Power Companies publishing this advertisement available on request jrom this magazine. Save Sunday Night, October 24 for a television treat— a four-network, two-hour LIGHT'S DIAMOND JUBILEE program, presented by the nation's electric V*, industry. Produced by David 0. Selznick, it will be the biggest TV show of '54! The date- October 24. The time-9 to 11 P.M. (E.S.T.) on your favorite CBS. ABC. NBC or Dumont station And don't forget your regular electric companies' show. "You Are There"— CBS television. Broadcasting • Telecasting October 4, 1954 • Page 71 KTVU (TV) Stockton, appointed account exec- utives, KTVU; Dave Hume appointed program director, KTVU; Jack Butler appointed floor manager and mike-boom operator. Everett Tracy Bemont, formerly account execu- tive, WIST Charlotte, N. C, to WGIV there in similar capacity. Bernadine Scarsone, local news editor, Syra- cuse U. News Bureau, to WHEN there as as- sistant promotion manager. Gerald Cohen, formerly account executive, Julian Brightman Co. (adv.), Boston, to KABC- TV Hollywood as assistant promotion manager. David K. Harris, vice president in charge of production, WNHC-TV New Haven, Conn., re- signs to become independent film producer, re- maining station stockholder and board of di- rectors member; Kenneth Wynne succeeds Mr. Harris as production manager. Gene Loftier, sales representative, KSO Des Moines, appointed program director. Bob Fransen, program and production man- ager, WEEK-TV Peoria, 111., to KEYD-AM-TV Minneapolis-St. Paul (target date: Jan. 1, 1955), as operations and program director. Elden Anspach, formerly program director, WREX-TV Rockford, 111., to WTVW (TV) Milwaukee in same capacity; Carl Zimmerman, formerly with WEMP Milwaukee, to WTVW as film director; William J. Blair, formerly art director, WREX-TV, to WTVW in same ca- pacity. John Renshaw, formerly program and produc- tion manager, KRBC-TV Abilene, Tex., to TV ACTRESS Ella Raines throws the switch to increase power at KTNT-TV Tacoma, Wash., to its maximum 316 kw on ch. 11. Miss Raines, star of the syndicated Janet Dean, Registered Nurse film series, visited the CBS-DuMont affiliate while on a west- ern tour to promote the program and its sponsor, Bromo-Seltzer. Len Higgins (I), station manager, and Max Bice, engineer- ing director, supervised the ceremonies. KSLA (TV) Shreveport, La., as production manager. William Day, promotion manager, KLZ-AM-TV Denver, appointed publicity director; Harold W. Storm succeeds Mr. Day. Harold Robator, WTXL Springfield, Mass., to WPTR Albany, N. Y., as news director. Tom Lathen to KCOW Alliance, Neb., as news editor. Stan Vestal, announcer-engineer, KNGS Han- ford, Calif., appointed chief engineer. Paul Rader, film producer, Educational Tele- vision & Radio Center, Ann Arbor, Mich., to educational WGBH-TV Boston as tv and film coordinator. Robert A. Wilson, formerly sports director, KHMO Hannibal, Mo., to KTIV (TV) Sioux City, Iowa, in same capacity. Joel Chaseman, public service and publicity director and sportscaster, WAAM (TV) Balti- more, additionally appointed sports director. George W. Goodman, conductor, WKNB New Britain, Conn., to WLIB New York as com- munity news and special events director, suc- ceeding G. James Fleming, who moves to fac- ulty, Morgan State College, Baltimore. Claude Fraul, formerly with WINN Louisville, Ky., to WKYW there as music director. Jim Todd, associate farm editor, KFI Los Angeles, appointed agricultural director. Chef Milani, cooking show host, KMPC Holly- wood, appointed home economics director. John Scudder Boyd Jr., associated director, Du- Mont Tv Captain Video, to DuMont's WTTG (TV) Washington as producer-director, Morgan Beatty and the News. Eleanor Donohue, assistant to promotion direc- tor, WTVI (TV) St. Louis, promoted to pro- ducer-director. R. Main Morris, assistant station manager, KLZ Denver, and Hal Taft, announcer-producer, KBTV (TV) there, to sales staff, KBTV. Clyde Davis, KNOR Norman, Okla., and Dick Evans, KLRA Little Rock, Ark., to KOMA- KWTV (TV) Oklahoma City, as newsmen; Eddie Coontz, disc m.c, KOMA, adds duties in same capacity, KWTV. Norm Gero, formerly program director, WCOG Greensboro, N. C, to announcing staff, WFMY- TV there. Edgar G. Will Jr., radio coordinator, Hawaii U., to KGMB Honolulu as announcer; Lei Becker, singer-dancer, to Sunrise program, KGMB-TV. John Kennedy, formerly with WJEL Spring- field, Ohio, to WLWD (TV) Dayton, Ohio, as announcer; Donald Andresen, producer, WEEK-TV Peoria, 111., to WLWD (TV). Ed Grenne, formerly with WQUA Moline, 111., and Jules Getlin to WAIT Chicago as an- nouncers. Lee Kerry, associate, Bill Burton Personal Man- agement, Hollywood, to KTLA (TV) there as talent scout. Bernice Spector, formerly with traffic-continuity dept., WCAU Philadelphia, to same dept., WPEN there. Claire DeKoster, KICO Spencer, Iowa, to farm staff, WNAX Yankton, S. D. Vince Hostetler, producer, formerly with KKTV (TV) Colorado Springs, Colo., returns to WBAP Fort Worth, Tex; Doris Scott to tv pro- duction staff, WBAP-TV; Kay Baylor to con- tinuity dept., WBAP. BUI Wells, formerly disc m.c, WBBM Chicago, SOUTHWEST VIRGINIA'S ftiOSte&t RADIO STATION This is our 31st year of SOUND SELLING to Roanoke and Western Virginia • 26 County Coverage with a WEEKLY audience of 118,- 560 families, — a DAILY audience of 92,070 families. • All week long, day or night, WDBJ's share of tuned-in Roanoke audience averages 51 to 59%. Average tune-in: 7 a.m. to 8 p.m. — 24.9%; 8 p.m. to 11 p.m. — 19.4% • About 25% of Virginia's Retail Sales are made in the WDBJ area. • An affiliate of the CBS Radio Network for almost 25 years. May we recommend your product to our friends? Sources— A. C. Nielsen Co. and Pulse of Roanoke ■ MB BBv BBW ■ Established 1924 • CBS Since 1929 IBfl I'M I I I AM . 5000 WATTS • 960 KC I I IK FM . 41,000 WATTS . 94.9 MC WW IF lr« ROANOKE, V A . /ft ■J^ned and Operated by the TIMES-WORLD CORPORATION FREE & PETERS. INC., National Representatives Page 72 • October 4, 1954 Broadcasting • Telecasting HIGH ATOP A TOWER OR A MOUNTAIN IN WIND, RAIN, SNOW AND fCE MICROWAVE PARABOLA operates completely by REMOTE CONTROL! There's no need to climb an icy tower in zero weather, wind or rain to position this new Houston-Fearless Remote Control Mi- crowave Parabola. It's all done from the remote control panel (shown below) right in the station. This Houston-Fearless Parabola can be mounted anywhere within 1500 ft. (or more, if required) of the transmitter. It rotates 370° in azimuth and tilts 15° up and 30° down. Large dials on the remote control panel, cali- brated in degrees, show the exact position. It is driven by 1/6 HP motors producing a torque of 10,500 inch pounds @ 1 RPM, sufficient to operate under severe icing condi- tions. Magnetic brakes prevent overide when Parabola is stopped at any exact position. Designed to operate in the open without pro- tection, it will withstand a wind velocity of 120 mph. Motors and rotating shafts run on sealed, anti-friction bearings and require no lubrication during the life of the unit. Here is complete dependability and freedom from servicing where it really counts. Write for com- plete information, or contact your R.C. A. representative. Me HOUSTON FEARLESS Write for information on specially-built equipment for your specific needs. DEVELOPING MACHINES • COLOR PRINTERS • FRICTION HEADS COLOR DEVELOPERS • DOLLIES • TRIPODS • PRINTERS • CRANES 11801 W. OLYMPIC BLVD • LOS ANGELES 64, CALIF. "WORLD'S LARGEST MANUFACTURER OF MOTION PICTURE PROCESSING EQUIPMENT" Broadcasting • Telecasting October 4, 1954 • Page 73 STATIONS PROGRAM SERVICES — returns to WQAM-AM-FM Miami as host-m.c. Bob McLaughlin, disc m.c, KULA Honolulu, and president, Clubtime Productions Inc. (voicetrack syndication firm), Hollywood, to KFWB Hollywood as disc m.c. Steve Marko, disc m.c, formerly with WINZ Miami, Fla., to WGMA Hollywood, Fla., in same capacity. Kirby Brooks, disc m.c, to WINZ Miami, con- ducting own shows. Holmes Daylie, disc m.c, signed by WGN Chi- cago for nightly record program. Frank Freeman, columnist, San Jose Mercury, San Jose, Calif., to KSJO there for weekly afternoon program. Carol Lawrence, singer-dancer, to WBBM-TV Chicago. Henry Untermeyer, sales manager, WCBS New York, appointed chairman, Just One Break Committee, Advertising Men's Post 209, Ameri- can Legion. Walter B. Haase, general manager, WDRC- AM-FM Hartford, Conn., appointed publicity chairman, Greater Hartford 1954 Community Chest drive; Charles Parker, account executive, WDRC-AM-FM, appointed to Adult Educa- tion Council, Newington, Conn. Glenn Marshall Jr., president, WMBR-AM-FM- TV Jacksonville, Fla., becomes Radio Pioneers Club member. Benedict Gimbel Jr., president, WIP Philadel- phia, presented life membership, Pennsylvania Chiefs of Police Assn. Sig Sakowicz, columnist and commentator, WAIT Chicago, to be presented special mem- bership Oct. 9, Polish Legion of American Veterans. Ruth Welles, women's director, KYW Philadel- phia, appointed judge, Little Miss Philadelphia contest finals. Dr. John W. Taylor, executive director, WTTW (TV) Chicago, addresses Adult Education Coun- cil of Greater Chicago today (Mon.) on plans for permittee WTTW. Paul Abbott, assistant program director, WSYR- TV Syracuse, N. Y., won first prize in novice class for rose entered in National Rose Society Convention competition there. Walter Brown, account executive, KCOP (TV) Hollywood, father of girl, Margaret Allison, Sept. 21. Donald Hine, program director, KNXT (TV) Hollywood, father of girl, Diane Carol, Sept. 20. Don Rosenquest, operations director, KNXT (TV), father of boy, Nils Christopher, Sept. 18. Dean Raymond, personality, WBAP-TV Fort Worth, Tex., father of twin daughters, Sept. 18; Bob Peck, commercial dept., father of boy, William Robert III, Sept. 18. Pete Jenkins, sales representative, WOV New York, father of boy, Scott Van Pelt, Sept. 17. Erskine Faush, acting program director, WBCO Bessemer, Ala., and Wiletha Davis, were mar- ried. Martin Mannix, 51, promotion manager and news director, WIRY Plattsburg, N. Y., died Sept. 23. WBEN The mighty array is basic of CBS talent plus top-rated local WBEN programs RADIO make WBEN more than ever THE buy in New York State's second In Buffalo market. /> k '>■. / • Call or write any CHRISTAL office m Y0RK * CHICAG0 • SAN FRANCISCO • BOSTON • DETROIT Page 74 • October 4, 1954 Talbot Says Foreign Package Market Open Fremantle president adds one condition: Costs must be com- puted in paying ability terms. AMERICAN tv film distributors and radio transcription companies would have "an excel- lent market" for their products overseas if their prices were more realistic and pegged to the economy in foreign lands. This appraisal of overseas opportunities for U. S. radio and television companies was offered to B*T last week by Paul Talbot, presi- dent of Fremantle Overseas Radio and Tele- vision Inc., New York, following his return from a two-month business trip around the world, during which he visited Italy, France, Great Britain, Egypt, Australia, Singapore, Ceylon and India. Mr. Talbot contended there is a ready-made market abroad for U S. firms, but they must realize that costs must be computed in terms of ability to pay. He also explained that American firms must create "a friendly climate" by providing employment for local personali- ties abroad and working in association with local companies, when possible. Fremantle, Mr. Talbot continued, carries out this policy of international cooperation in Mexico City, London and Australia where U. S. filmed shows are presented, with local per- sonalities supplying narration. As an example, Fremantle markets Spanish-language versions of March of Time in South America and Super- man tv filmed shows in Latin America and Mexico. Similarly, in Australia, Mr. Talbot said, 14 Australian productions of U. S. radio shows are carried, including Space Cadet, You Are There, Mystery of the Week and Fat Man. In conjunction with Artransa PTY Ltd., Sydney, Fremantle produces 70 radio shows for local distribution. This hand-in-hand cooperation, Mr. Talbot said, paves the way for acceptance of Fremantle shows that are produced solely in the U. S. and which contain no language barrier. In this category, he placed several hundred cartoons, musical programs and the Encyclopedia Britan- nica Films, which he said have proved "popular everywhere." Mr. Talbot described Australia as being in "the golden age of radio," with about 109 stations broadcasting. He reported that tele- vision will begin in Australia in about 18 months and predicted it will be "a good market" for U. S. film companies because the people are "more oriented toward U. S. than any other country, including Great Britain." As a start, Mr. Talbot said, Australia will bring in tv films and produce local shows based on U. S. scripts. (Fremantle endeavors to produce local live programs patterned after U. S. scripts wherever possible, as an extension of its "international cooperation" policy, Mr. Talbot added.) The advent of commercial television in Great Britain has produced "feverish excitement" throughout the country, Mr. Talbot reported. He voiced the belief that when commercial tv is launched there, a few "very good" U. S. films will be purchased. He noted that BBC pur- chases some of Fremantle's products "on a highly selective basis." Mr. Talbot relayed information on the status of television in Western Germany, provided to him by Paul Gordon, Fremantle agent in Broadcasting • Telecasting Europe in countries other than Great Britain and Italy. Western Germany, according to Mr. Talbot, has two tv stations on the air, in Berlin and Hamburg, and envisions some 16 stations in all within a few years. Stations currently operating are government-sponsored and are on the air for a total of 14 hours. Mr. Talbot reported the only U. S. films they will purchase are those with star names and provided with lip synchronization. Mr. Talbot predicted radio and television will continue to grow abroad and can provide oppor- tunities for American industry willing to follow the same "hand-in-hand" policy which Fre- mantle employs. Columbia Records Becomes CBS Inc. Div. COLUMBIA Records Inc. has been dissolved as a corporate entity and in the future its ac- tivities will be carried on by the same organi- zation as a division of CBS Inc., it was an- nounced last week by Dr. Frank Stanton, pres- ident of CBS Inc. This action took effect last Thursday. Dr. Stanton said the purpose of the organi- zational change was to "permit greater integra- tion of activities of Columbia Records with CBS Inc. and to simplify the overall corporate structure." He noted that the change will not affect personnel in any way. The change in the status of Columbia Rec- ords completes the reorganization of the major individual units of CBS Inc. so that all now are divisions of the parent company, Dr. Stan- ton observed. The major division of CBS Inc. and their presidents are: CBS Radio, Adrian Murphy; CBS-TV, J. L. Van Volkenburg; Co- lumbia Records, James B. Conkling; CBS- Columbia (radio and television sets), Seymour Mintz; CBS-Hytron (electronic tubes), Charles F. Stromeyer; CBS Labs (electronic research), Peter C. Goldmark, and CBS International (export sales), Lewis Gordon. New Paper Record Developed by Gotham GOTHAM RECORDING Corp., New York, has announced it has developed a new process for pressing records on laminated paper, which permits "truer fidelity, a longer life-span for the record and a lower cost per unit than any of its predecessors in the field." Herbert Moss, Gotham president, said the record, which is called "Recocard," has been designed for users of color postal cards or similar mailing devices. He said that records may be pressed directly over color pictures or on both sides of a postal card without eliminat- ing the photo, art work, or copy on either side of the mailing piece. Records are of the 78 rpm type. Mr. Moss noted that more than 75,000 cards can be produced on order per day, thereby eliminating "previous costly waiting periods for delivery." He said the Recocard has been tested by Gotham recording engineers, who found that it will re-play over 150 times without any loss of fidelity. AP Names Oliver Radio-Tv Ed. WAYNE OLIVER, veteran radio-tv writer for Associated Press, is scheduled to succeed C. E. (Charlie) Butterfield as AP radio-tv editor when Mr. Butterfield retires in November [B»T, Sept. 27]. Mr. Oliver currently writes a weekly radio-and-television column, but also covers films, communications, air transport and other fields. As radio-tv editor he would concen- trate on the broadcast media exclusively. Obviously OUTSTANDING . . . BIG BUTTER & EGG MAN IN PEORIA! WMBD is Peoriarea's leading dairy products salesman . . . calling on more Peoriarea families for more dairies than all other radio stations com- bined! J. D. ROSZELL CO.— SEALTEST 6 Newscasts per week PEORIA PRODUCERS DAIRY 4 Newscasts per week 70 Programs per week DEL'S DAIRY PRODUCTS 450 Announcements per year From milk to mink . . . from cheese to china— Peoria advertisers know that WMBD is FIRST in the Heart of Illinois, and that . . . TO SELL THE HEART OF ILLINOIS, BUY WMBD See Free & Petersl FIRST in the Heart of Illinois PEORIA CBS Radio Network 5000 Watts Broadcasting Telecasting October 4, 1954 • Page 75 Curling Assignment FOR ONE of Ford Foundation's upcom- ing Omnibus shows the producers have turned to James A. (Rene) Clarke, vice chairman of the board of directors of Calkins & Holden, New York, to act as an advisor and consultant on the game of curling. Mr. Clarke is an outstanding curler and student of the game's history. The game is played on ice with partici- pants delivering granite iron handle stones in much the same manner as bowlers deliver bowling balls. Michelson Reports Record Sales to Four Stations TOTAL of 1,656 half -hour mystery programs was sold in one day a fortnight ago by Charles Michelson Inc., New York, the radio-tv tran- scription firm reported. This represents the largest daily sales volume at the company. Shows are taken by KXOK St. Louis, WABC New York, KEX Portland, and KPHO Phoenix. Each of the stations will carry the new "Hour of 'Mystery" series. This is a daily across-the-board schedule of several Michelson mysteries that are now open to spot and partici- pation advertisers. Tower Collapse Kills Two COMMUNITY television tower, under con- struction in Greenville, Miss., by Delta Video Corp. collasped last week, killing two workmen. Tower, which was to be 420-ft. above the ground, had risen to more than 200 ft. when the accident occurred. Second system, Greenville Tv Cable Corp., owned by Jerrold Electronics Corp., Philadel- phia, which had leased 385-ft. Army flood control tower near city, rushed in equipment, set up circus tent near reception point and fed signal to 15 tv receivers contributed by nine local dealers so Greenville public could see World Series. Jerrold crew reported adequate reception from tv stations in Pine Bluff and Little Rock, Ark.; Jackson, Miss.; Monroe, La., and Memphis, Tenn. More than 1000 people saw third game of Series Friday. Delta system had been planning to begin operations in time for World Series. Green- ville Tv Cable Corp. was still negotiating with local utilities to use poles to attach coaxial cables. Schwimmer in N. Y., L A. OPENING of a sales office in New York and Los Angeles as part of general sales expansion has been announced by Walter Schwimmer, pres- ident of Walter Schwimmer Productions, Chi- cago radio-tv production firm. An eastern sales manager, to be appointed, will headquarter in New York, working with salesmen there, while two salesmen will cover an 11 -state west- ern territory out of Hollywood. Sales offices are to be located at 16 E. 41st St., New York, and 1606 Vista Del Mar, Los Angeles. Intra-NCAA Dissension Grows on Tv Controls POSSIBILITY of a bolt from the NCAA ranks by the Big Ten was voiced last Monday by Athletic Director Doug Mills, U. of Illinois, in San Francisco last week prior to the Stanford- Illinois game which was nationally televised on ABC-TV. Mr. Mills termed the present tv football policy as "unfair" and expressed the belief that regional telecasting of intercollegiate games was the only workable solution. Mr. Mills also pointed out that various state legislatures have been asked to put through bills compelling telecasting of games involving state universities and colleges. Alfred R. Masters, Stanford athletic director, also was reported to disfavor the NCAA plan and to be in support of regional controls of tele- vised games. Kenneth (Tug) Wilson, a Big Ten commis- sioner, reiterated that his Western Conference isn't going "to give up the fight" against NCAA's controlled football tv plans and will continue to plump for regional controls. Speak- ing to the Quarterback Club in Chicago, he said: "The Big Ten stand, as well as that of the Pacific Coast Conference, should be clear by now. We have been fighting side by side in NCAA circles for the regional plan, and we are going to continue to fight for such a policy." "We think it's the best plan, and the type football fans in our section want to see. How successful we will be, I don't know, but we aren't going to give up the fight." Mr. Wilson added that the Big Ten isn't warring against the National Professional Foot- ball League as charged by NPFL Comr. Bert Bell. BOTV Says Quarter Million Can See C-C Tv Grid Game FACILITIES for more than a quarter million persons to see the Notre Dame vs. Michigan State contest Oct. 16 are promised by Box Office Television, which will carry the game closed-circuit to theatres from coast-to-coast. BOTV said last week that the game will kick off the firm's coverage this year of top gridiron games. This is BOTV's second season present- ing football. Last year's games were watched by "audiences of 150,000 who paid an admis- sion of $1 to $2.40 at each session," according to BOTV, which is headed by a group of busi- ness executives and tv performers including Milton Mound, Walter Bergman, Sid Caesar and William Rosensohn. BOTV pointed out that the Oct. 16 midwest game will not compete against home tv because of time differential (Oregon vs. Southern California is the ABC- TV-NCAA home tv game that day). #Boxoffice# Hits Motives Of Fee-Tv Advocates ATTACK against subscription tv advocates who are using educational values only as a "smokescreen" to acquire new motion pictures for use on television is voiced in an editorial in the Sept. 25 Boxoffice Magazine, trade jour- nal of the exhibitors and allied fields. The editorial further questions pay-see proponents who cite many suspended uhf stations as fur- ther reason for pay-see in the public interest. Claiming pay-as-you-see tv would benefit the few with only small investments to the detri- ment of the many with heavy investments, the article hits politicians who are "shedding crocodile tears" over the "handful" of uhf sta- tions while they would destroy "thousands" of motion pictures besides hurting "hundreds of thousands of big and small local merchants and the manufacturers whose products they sell." The uhf stations (70 who have surrendered permits; 20 who have gone off the air), Box- office claims, represent investments of only "a few million dollars" against nearly "three billion dollars" tied up in theatre investments. Boxoffice says the pay-see advocates claims are "just a smokescreen to make new motion pictures available for tv audiences to help save . . . that medium." Thesaurus Signs Flanagan RCA THESAURUS announced last week it has signed bandleader Ralph Flanagan to a recording contract and has renewed its pact with bandleader George Melachrino. Mr. Flanagan, who is represented in Thesaurus with his "Quickie Quiz" show, will expand to record additional "Quickie" tunes as well as conven- tional length selections. Thesaurus has in its catalogue the 15-minute, three-times-weekly show, "The Melachrino Musicale," and the renewal will bring to 150 the total number of selections that will be available through Thesaurus. PROGRAM SERVICES PEOPLE Bert Masterson, manager, New York-New Eng- land div.. United Press, Boston, appointed man- ager, Central div., Chicago; Dale Johns, busi- ness manager, Chicago div., succeeds Mr. Masterson; William E. Howard, formerly news editor, WCKW Albany, N. Y., to organiza- tion as manager, newly-established bureau, Augusta, Me. George Gill, sales engineer, Kliegl Bros. Uni- versal Electric State Lighting Co., N. Y., re- signs to devote full time to George Gill Assoc. (tv, theatre, commercial, motion picture and school technical facility consultant), Glen Head, L. I., N. Y. PROGRAM SERVICE SHORTS Ken-Rich Corp., Hollywood, has been formed by Kenny Baker, radio singer, and Richard Angus MacDonald, New York radio-tv pro- ducer, to package and produce radio-tv pro- grams. MBS Kenny Baker Show, five times quarter-hour weekly program which started Sept. 13, is first series, and upcoming are Camera Cop and Put It to Pat, both tv film series. Cheshire & Assoc. (radio program packagers and transcription sales), Hollywood, moves to 3129 Cahuenga Blvd.; telephones: Hollywood 3-3498 and Hollywood 9-4580. Five Star Productions, Hollywood, is shooting series of tv film commercials for Signal Oil Co., L. A., to be used for firm's alternate spon- sorship of The Whistler in L. A., San Francisco, Portland, Spokane and Seattle, starting week of Oct. 13. Agency: Barton A. Stebbins Adv., L. A. Five Star also is completing group of tv film commercials for American Beauty Macaroni Co., Denver. Agency: Curt Frei- berger & Co., same city. National Guard Bureau, Washington, announces Let's Go to Town, National Guard music re- cruiting radio program, will be carried by an estimated 2000 stations in U. S. this year. Page 76 • October 4, 1954 Broadcasting • Telecasting AWARDS Freedom House to Present Award to CBS' Ed Murrow EDWARD R. MURROW, CBS radio and tv news commentator, was to be presented the annual freedom award at the 13th anniversary dinner of Freedom House yesterday (Sunday) at the Waldorf-Astoria, New York. Lewis W. Douglas, former U. S. ambassador to Great Britain, was to bestow the bronze plaque award- ed to Mr. Murrow last July for his radio-tv ac- tivities, particularly the See It Now series (CBS- TV), which were "addressed to the basic prob- lems of freedom." At the same time, the Freedom House dinner was to honor the dedication of a bronze tablet commemorating the U. S. Supreme Court de- cision on desegregation of the public schools. The tablet, which will be unveiled by Dr. Ralph J. Bunche, vice president of Freedom House, later will be placed in the lobby of the organization's headquarters in New York. Dr. Goldsmith Honored DR. ALFRED N. GOLDSMITH, technical consultant to RCA, RKO Theatres and other organizations, was honored by the National Television Film Council at a testimonial lunch- eon in New York last Thursday for his con- tributions to the tv film industry. Principal speaker was Arthur V. Loughren, director of research for the Hazeltine Electron- ics Corp., who traced Dr. Goldsmith's career and particularly praised the scientist's efforts with the National Television System Committee. Melvin L. Gold, president of the Film Council, presided at the luncheon. AWARD SHORTS WKY-AM-TV Oklahoma City, Okla., awarded August certificate for outstanding news coverage during month by Oklahoma Associated Press broadcasters. WATV (TV) Newark, N. L, has been presented award from Queens (N. Y.) Chamber of Com- merce for outstanding service to borough for airing discussion series on public affairs on Coffee Club programs weeks of July 26 and Aug. 2. Bill Goodrich, sports director, WORD-WDXY- FM Spartanburg, S. C, was awarded Sport- casting Award Sept. 30 from Sports News Div. of first annual South Carolina Associated Press Broadcasters contest. KNBC San Francisco given 1954 California State Fair Public Service Award for Bill Guy- man Covers California program. WCSH-TV Portland, Me., presented Distin- guished Service Award from United Cerebral Palsy Assn. for 17-hour telethon last May 1 which raised nearly $60,000 for UCP. Pat Goode, president, WNHC-TV New Haven, Conn., awarded certificate of appreciation from New Haven Chapter, Red Cross, for co- operation in soliciting blood donors. Bus Ham, sports editor, Washington Post & Times Herald, presented "Hats Off Award" from Harry Wismer General Sports Time pro- gram, MBS, for work in National Celebrities Golf Tournament, staged annually for benefit of underprivileged children and boy's clubs of Washington. KCCC-TV Sacramento, Calif., presented public service award from California State Fair for Know Your State program. Broadcasting • Telecasting October 4, 1954 • Page 77 KWBR WBRW KMUS WLSI AR WGTA KBOP WNDB WC WFMO WHIZ WESK KTRY TR WKLO WJAY WZOB WL WPAZ WLON WPAM WCRE RA WBRY WPAC WJMC WA KIKI WWOC WOWO KWOC IM WAWZ KMAK WLOK WE WGRY WKBR WFUL KGAL WM WPEL WHBO WGVM WN WJOT WKOV KRGI WOBS OE WIRC WYVE CMBC WR WMGR WNNJ WLAY WKNX FC WKOY WOLS WOSC WA WJIV WAWZ WOHO WTCW WP WKIK WMMB WGLS KA WRHC KUKI WHIL WRAY EL WPOR WARN KCOH Wl WTPR WHYN WABM WLEA WH WLMJ WTUS KOLN KD WCVA WJMA WTSA WATH BO KSOO WDBF WMOU WG KXIT WFEC WSFL WELC WG WWBZ WKMH WTVB WP WSPD WWHG WWWF KCIM VM KRVN WDOR WPAW WN WKLY KNEX WKVA WOKO NETWORKS Stain Bless Ir Partial our AM \List of \Towers NORTH SWALES P M A ft Write, wire/? ■ \or phone EB KCRE WCIN WPRT WP WPPA WNAV WDOK WPBB IS WTVB WTTV WFOB Wl KBON KXLW WPAW WABM VK KLWN WOAP KLAS Wr WJBS WJCD WREB KBTA AG WIOD KWWL WHBS WO WGSM WBRM WCOJ WGET ZK WQAM WKSR WRAP WS WDOV WEPM WERC WOBL MT WCAP WINZ WCAM WJ KPAN KJCK WTOB WEAT MJ KCJB WGAF WSOK WD WHOM WGYV WPLI WCLD BO WMAY WINZ WOMP WSj WGBS WAZL WMIK WEOK j LM WGTA KBCP WNDB WC i WLTR WKLO WJAY WZOB AR WARA WBRY WPAC WJ WDOS WRHI WKRT WBLT MC WEIM WAWZ KMAK WL WICE WKID WWWR WFMD OK WOND WBEV KBBA Wl WKRT WHSY KLMX WCDL KE WILK KNBR WKBV WA WKCT WBIS WKXY WDSM Ml WPRO WKSB WPEL WH RCA REPLACES NBC IN O & 0 CALLS CHANGE of several NBC station call letters to "RCA" combinations — in line with recent emphasis upon identification of the RCA-owned network as "A service of RCA" [B»T, Sept. 6] — was approved by the FCC last week. Effective Oct. 18, FCC said, New York NBC stations WNBC, WNBC-FM and WNBT (TV) become WRCA, WRCA-FM and WRCA-TV, respectively. In Washington, where the net- work owns and operates WRC-AM-FM and WNBW (TV), the tv station becomes WRC-TV. In Los Angeles, KNBH (TV) becomes KRCA (TV), the Commission reported. The RCA call combinations are made pos- sible through swapping letters with two interna- tional shortwave broadcast stations owned by RCA-NBC. These are WRCA at Bound Brook, N. J., and KRCA at Dixon, Calif. Both are multiple-transmitter installations. WRCA international becomes WNBC and KRCA be- comes KNBH, the Commission explained. CBS Plans Radio-Tv Debates Between GOP and Democrats A SERIES of four debates, two of which will feature the national chairmen of the Republican and Democratic National Committees, Leonard Hall and Stephen A. Mitchell, has been an- nounced by Irving Gitlin, CBS director of pub- lic affairs. Series is to start on both the radio and tv networks on Oct. 10. Entitled The Hall- Mitchell Debates, which CBS hails as "in the tradition of the Lincoln-Douglas and Webster- Hayne" debates of the past century, programs will deal with the key issues of the 1954 political campaign. The chairmen will oppose each other on the first and last programs of the series, while the middle two shows will square-off top- ranking party members invited by the chairmen. The telecast will be at 2:30-3 p.m. EST, the radio program at 10:30-11 p.m. EST. Lyman Bryson, commentator, will be chairman of the show which will be produced by Ted Ayres and Lewis Shollenberger, of CBS' Washington pub- lic affairs staff. KOVR (TV) Joins DuMont AFFILIATION of KOVR (TV) Stockton, Calif., with the DuMont Tv Network, effec- tive immediately, was announced last week by Elmore B. Lyford, DuMont's director of sta- tion relations. Ch. 13 KOVR is owned by Radio Diablo Inc., has an effective radiated power of 144 kw and an antenna height of 4,400 feet above average terrain. Spokesmen said the station covers Stockton, Sacramento and Merced in addition to the San Francisco Bay area and the peninsular region. NBC Continuity Dept. Change NBC's continuity acceptance department, head- ed by Stockton Helffrich, henceforth will report to Kenneth W. Bilby, the network's new vice president for public relations, NBC announced last week. In the past, Mr. Helffrich's depart- ment has reported to Thomas E. Ervin, vice president and general attorney. Named NBC public relations vice president on Sept. 3, Mr. Bilby also is in overall charge of NBC adver- tising, promotion, research and press. CONTRACT for 35 professional football game broadcasts of Los Angeles Rams and San Francisco 49'ers teams on Don Lee, MBS Arizona and MBS-lntermoun- tain stations is negotiated in Hollywood by (I to r) Norman Ostby, Don Lee vice president in charge of station relations; Les Mullins, advertising manager of the sponsoring San Francisco Brewing Co. (Burgermeister beer) and Norman Boggs, Don Lee sales vice president. Gould Returns to N. Y. Times' IACK GOULD, who resigned as radio-tv editor of the New York Times some two and a half months ago to become information adviser of CBS Inc. [B»T, July 19], resigned from CBS last week and went back to his old post on the Times. His resignation, which came sud- denly and unexpectedly, was attributed to his desire to get back into harness as reporter and columnist on radio-tv affairs. He has been with the Times for some 18 years, approximate- ly 10 of them as radio-tv editor. The post had not been formally filled following his mid-Iuly resignation. Late last week his successor at CBS had not been named. CBS-TV Previews 'Search' CBS-TV last week held a preview for newsmen of The Search, new weekly series based on significant research projects currently in prog- ress at leading universities. Premiere will be Oct. 17 (Sun., 4:30-5 p.m. EST). The 26-week series, under preparation for more than two years, was filmed on location at educational institutions. Irving Gitlin, CBS director of public affairs, is producer. ompdon, ITH 28 years . experience w RADIO and . . TRADE know how, oper- ates . . . ALTOONA's most com- munity-conscious station . . . . . . and from community service comes community interest in your product. Represented by Robert Meeker Associates ABC 78 • October 4, 1954 Broadcasting • Telecasting RTES Plans Time Course THIRTEEN- WEEK course designed for new members of the time-buying and time-selling business will begin Oct. 26 at a luncheon ses- sion in New York at Toots Shor's restaurant and will be held at the same place every Tues- day thereafter. Seminar, sponsored by the Radio and Television Executives Society, will cover such subjects as audience research, agen- cy, network and sales practices and merchan- dising. Speakers are being selected from agen- cy, advertiser, network and station representa- tive fields. Fee for the course is $47.50. NETWORK PEOPLE Garrett E. Hollihan. account executive, KGO San Francisco, appointed sales manager, ABC Pacific Coast Radio Network, headquartered in that city. Jack Sought, director, NBC-TV One Man's Family, appointed producer-director. John Scott Trotter, music director, CBS Radio Bing Crosby Show, to NBC-TV George Gobel Show in similar capacity. Charles Standard, salesman, NBC-TV, Chicago, transfers to sales dept., N. Y. Ernest Sloman, columnist and acting city editor, Pasadena Independent, Pasadena, Calif., to CBS-TV, Hollywood, as publicist. Chuck Thompson, disc m.c, WITH Baltimore, signed by DuMont Tv to do play-by-play on Pro-Football Game of the Week. Mary Margaret McBride, formerly with ABC, to NBC Radio as conductor, five-minute com- mentary program (Mon.-Fri., 3-3:05 p.m. EST). H. Malcolm Stuart, account executive, DuMont Tv, appointed to handle sale of all network political telecasts. George P. Herro, promotion and public relations director, midwest operations, MBS, appointed member. Council of Business Management Rep- resentatives to Citizens of Greater Chicago or- ganization. Jack Webb, star, NBC Radio and NBC-TV Dragnet, appointed head, 1955 fund raising drive, Radio-Television- Recording-Advertising Charities Inc., Hollywood, starting today (Mon.). Hal Gold, editor, press information desk, MBS, reappointed public relations director, Knights of Pythias for state of New lersey. Judith Waller, education and public affairs di- rector, NBC, Chicago, will address annual pub- licity clinic, Theta Sigma Phi, journalism sorority, Evanston, 111., Oct. 6. Barry Wood, executive producer in charge of color tv, NBC, will speak on "Color Tv: Today and Tomorrow" before Radio and Television Club of Pittsburgh Oct. 13. Howard Coleman, assistant manager, central div., NBC, Chicago, will address Phi Sigma Phi, Northwestern U. commerce fraternity, on "Public Relations in Broadcasting" Oct. 8. Eddie Herbert, news writer, CBS-TV, Washing- ton, and Carol leanne Summers, were married Oct. 2. Eve Arden, star, CBS Radio and CBS-TV Our Miss Brooks, and husband Brooks West, radio- tv actor, parents of boy, Douglas, Sept. 17. UJ up the norfolk market with a one station buy Now, more than ever, WTAR-TV vastly dominates America's 25th metropolitan market by phenomenal program ratings and maximum VHF facilities. With its new 1049 foot tower and 100,000 watts power WTAR-TV is the only station that delivers your sales message to all of Tidewater, the entire eastern half of Virginia (including Richmond) and northeastern North Carolina. channel 3 NORFOLK Represented By Edward Petry & Co., Inc. Broadcasting • Telecasting October 4, 1954 • Page 79 MANUFACTURING UHF OUTLETS READY FOR 1,000 KW ERP SUPER tv power seems to be scheduled to come first to Wilkes-Barre in the mining center of Pennsylvania. Two Wilkes-Barre uhf tv outlets have firm equipment commitments for maximum 1,000 kw radiated power from manufacturers. WBRE-TV on ch. 28 has signed with RCA for maximum output. WILK-TV on ch. 34 has signed with GE for 1,000 kw radiation. Work on both orders is going forward in RCA's fac- tory at Camden, N. J., and in GE's at Syracuse. And, last week, RCA announced that its second firm order for 1,000 kw power had been received from ch. 27 KPTV (TV) Portland, Ore. For WBRE-TV, RCA is combining two 12 kw transmitters to feed 25 kw into the antenna. It also is using its new 46-gain antenna to radiate 1,000 kw. Since WBRE-TV already is using a 12 kw RCA transmitter, the addition of the second 12 kw, with necessary coupling, etc., is costing $144,500. There is no target date, RCA emphasized. KPTV's installation will follow within 30 to 60 days after the WBRE- TV project is completed, RCA reported. GE is using two 23 kw transmitters to get 45 kw input into the WILK-TV antenna. In- stallation uses four visual and two audio kly- strons, it was reported. Transmitter power is fed into GE's regular, five-bay, 25-gain helical antenna to produce 1,000 kw. Target date is end of this year, GE said. RCA's push for maximum uhf power is based at present on 25 kw transmitters and new high-gain antennas. As shown at the NARTB convention in Chicago this spring, the new radiator has a gain of 46 on channels 14-40; 52 on channels 41-65, and 60 on chan- nels 66-83. Price is $39,500. RCA reported it has six firm orders for new antenna. With regular 12 kw transmitters, uhf stations can boost power to 500 kw at once, it was said. RCA's 60 kw is dependent on a beamed power tube now under development. Hope is that the tube, and transmitter, will be on the market by the end of 1955 or the early part of 1956. The cost has tentatively been set at $250,000. GE's 45 kw transmitter is priced at $225,000. If a station has a GE 12 kw in operation, the changeover to 45 kw costs only $165,000. Under development at GE's laboratories is a single klystron, which may be standardized in 1955, it was reported. GE's 60 kw transmitter is also scheduled for 1955, it was said. GE's klystrons, a development worked out with Varian Assoc., are rented by the company to customers. GE charges $1.25 per operating hour per klystron for the power tubes of its uhf transmitters. DuMont, which only has a 1 and a 5 kw uhf transmitter in its line, is working on a high powered klystron tube wtih Eimac. It estimates that its development is one year away. RCA Introduces TS-11A, New Tv Studio Switcher AVAILABILITY of a compact, self-contained RCA studio switcher, TS-11A, designed for the special requirements of color tv broadcasts, was announced last week by the Engineering Products Div. of RCA. The new device pro- vides nine inputs, three outputs and a preview- ing channel. RCA claims it is also well-suited to monochrome telecasting. The switcher handles camera switching, fad- ing and lap-dissolves in the studio control room as well as remote and network signal inputs. It features a special rotary switch on the control panel which permits feeding the preview switch- ing circuit into the program output channels. By selecting the correct circuits, the program director can preview super-impositions while the regular program is fed by direct camera through the preview channel. Manufactured for convenient, space-saving mounting in standard console control sections, the switcher houses the control panel, mixing circuits, output line amplifiers and terminal connections for power, tally and video circuits in a single console. $200 MILLION 1954 HI-FI SALES FORESEEN SALE of high fidelity equipment could rise from an estimated $100 million-plus in 1953 to $200 million this year, it was predicted at last week's 1954 high fidelity trade show in Chicago's Palmer House. Over 100 manufacturers and nine distributors exhibited their wares — and three fm radio sta- tions maintained display space — at the elaborate fair, held Thursday through Saturday. The estimate of $200 million for all hi-fi products — including amplifiers, cabinets, head- sets, microphones, phonograph cartridges, phonographs, pre-recorded tapes, turntables, projectors, public address systems, recorders (wire, tape, disc), speakers, pre-amplifiers and various other products — was described as "not fantastic" by S. I. Neiman, president of the International Sight & Sound Exposition Inc., which is presenting the show. He felt total business might easily reach this figure in 1954, after a record $100.2 million for all products last year, when hi-fi first cap- tured the fancy of manufacturers and buyers alike as the "cinderella of the electronics in- dustry." He said that even this would be a con- servative figure for total sales. As if to bear him out, Hallicrafters Co., Chicago, coincident with the opening of the show, reported it had enjoyed a 350% boost in sales of hi-fi equipment over last year. At that time, it made only tuners and amplifiers; it now produces full high fidelity lines in three different price brackets. As during last year's show, this newest of "do it yourself" enterprises commanded wide- spread enthusiasm among hi-fi addicts. Also represented at the trade show were two trade associations— the High Fidelity Institute, which was expressly set up to define hi-fi stand- ards and encourage manufacturers to abide by them in their respective claims, and the Radar- Radio Industries of Chicago Inc., comprising most electronics producers of the midwest. Three stations with displays last week were WEFM (FM), Zenith Radio Corp. station; WFJL (FM), licensed to Lewis College (Bishop Bernard J. Sheil's outlet); and WFMF (FM), now owned by Functional Music Inc., a sub- sidiary of Field Enterprises. All beamed special programs for observers. Zenith Radio Corp., in its exhibit, stressed care of handling and storing discs, as well as proper care of record-players. The 1954 trade show featured a number of recording artists making personal appearances. Among the more eyebrow-raising developments were these: Minnesota Mining & Mfg. Co. — An "extra play" magnetic tape (Model 190 A) that promises 50% more recording time on one reel, with the claim it does the job of one and a half reels of conventional tape. V-M Co. — A complete high fidelity record changer, with various hi-fi features. Berlant Assoc. — Two hours of continuous recording, enabling the user to monitor the tape (Concertone model). A complete line of re- corders and accessories, with different models ranging in price from $345 to $695. Among other manufacturers represented at the show were Admiral Corp., Columbia Rec- ords, Magnecord Inc., Magnavox Co., RCA, Westinghouse Electric Corp., Webster-Chicago Corp. and Motorola Inc. Between 25,000 and 30,000 people were expected to attend the three-day show. RCA SETS UP NEW COLOR TUBE DEPT. INCREASING attention that is being paid to color television was emphasized last week by RCA, which announced it is establishing a special RCA color kinescope operations depart- ment, devoted exclusively to engineering and manufacturing color television picture tubes. In announcing this development, Douglas Y. Smith, vice president and general manager, tube division, RCA, said Harry R. Seelen, as- sociated with the company's tube engineering and manufacturing for nearly 25 years, has been appointed manager of the new depart- ment, which will have its headquarters at the RCA plant in Lancaster, Pa. "The creation of a separate color kinescope organization consolidates the skills and facilities needed to meet requirements of tv set manu- Owl o{j tfab Na&mb GMafc SMumA T10 KC • 50,000 WATTS ^l^^^J^^jTTj^ Page 80 • October 4, 1954 Broadcasting • Telecasting facturers for the new RCA 21 -inch color pic- ture tube, which will be a major factor in the industry's 1955 color program," Mr. Smith said. "Further, this move permits concentration of additional engineering and production talent and facilities to meet mounting demand for other types of RCA cathode ray and power tubes." RCA demonstrated its new 21 -inch color kinescope on Sept. 15 [B»T, Sept. 20] and announced that sampling quantities of the tube would be available during November, with commercial production expected to begin around the first of the year. For the past 10 months, Mr. Seelen has been engineering manager of the RCA cathode ray and power tube department, which incorporated color tube engineering and manufacturing. That department, under the management of C. E. Burnett, will continue responsibility for RCA power tubes, oscilloscope tubes, phototubes, microwave and pick-up tubes, television camera tubes, and black-and-white kinescopes, which are produced at Lancaster and at RCA's Marion, Ind., plant. Mr. Seelen joined RCA as an engineer at the Harrison, N. J., plant in 1930, shortly after his graduation from Providence (R. I.) College. He has held numerous executive engineering posts, including manager of engineering serv- ices, Lancaster plant, 1943; chief engineer, Lan- caster plant, 1949, and engineering manager, cathode ray and power tube operations depart- ment, 1953. Magnecord Buys Davies Labs MAGNECORD INC., Chicago magnetic tape equipment firm, stockholders approved pur- chase of all outstanding stock of Davies Lab- oratories Inc., Riverdale, Md., research and development concern, William L. Dunn, Mag- necord president announced. Davies Labora- tories becomes a wholly-owned subsidiary, with both companies retaining their corporate entities. Gomer L. Davies, president and founder of the subsidiary, who will continue in the same capacity, was elected to the Magnecord board of directors. No change in management is contemplated, but the company hopes to in- crease the subsidiary's engineering and re- search staffs by at least 50%, Mr. Dunn said. Transmitting Equipment Station Power Band Transmitter Shipments Allen B. DuMont Labs WIRI (TV) Bloomingdale (Lake Placid), N. Y. Gates Radio Co. KFWR Grangeville, Idaho 250 w am WMSN Raleigh, N. C. KLEM LeMars, Iowa WEIC Charleston. III. WMGR Bainbridge, Ga. 5 kw tv (ch. 5) new station new station new station new station new station power increase 500 w am I kw am I kw am 5 kw am OTHER EQUIPMENT: RCA reported it shipped a l2'/2 kw amplifier to WSUN-TV St. Petersburg. Fla. (ch. 38) and a color slide camera to KHQ-TV Spokane, Wash. (ch. 6). Du- Mont also reported it shipped two monochrome multiscanners. complete studio gear and a six-bay antenna to WIRI (TV) Bloomingdale, N. Y. MANUFACTURING SHORTS Herman Hosmer Scott Inc., Cambridge, Mass., has introduced Model 310 fm broadcast moni- tor tuner incorporating wide circuit design with full 150 kc IF passband and 2 mc wide limiters and detector. Pentron Corp., Chicago, introduces Dynacord, new professional tape recorder. Allen B. DuMont Labs, instrument div., Clif- ton, N. J., announces DuMont Type 327, cathode-ray oscillograph "capable of precise Birmingham Tunes in Most Every Day in the Week Because WAPI stays Tuned to the Tastes of Ala bama Folks Pulse proves that — ^ WAPI leads in share of audience EVERY DAY IN THE WEEK ^ Top Five Local Newscasts all on WAPI ^ "Time to Rise" maintains its lead as the No. 1 locally produced show ^ Top Ten quarter-hours locally produced are all heard on WAPI Your Message goes over to Alabama Folks when you put it on NBC in Birmingham Represented by John Blair & Co. Broadcasting Telecasting October 4, 1954 • Page 81 MANUFACTURING — PERSONNEL RELATIONS — — PROFESSIONAL SERVICES — measurements of time and amplitude within the frequency range of d.c. to 5 mc." James Cunningham, Son & Co., Rochester, N. Y., announces Type P crossbar switch color tv switcher. Harrison Laboratories Inc., Berkeley Heights, N. J., announces aperture equalizer "which provides a phaseless high boost for tv." MANUFACTURING PEOPLE Clarence A. Malin, home instrument sales man- ager, RCA Distributing Corp., Detroit branch, appointed vice president and manager of that branch; Arnold E. Linton, manufacturing man- ager, RCA tube mfg. plant, Woodbridge, N. J., appointed manager of plant. Andrew Hause appointed tv sales manager, Canadian Admiral Sales Ltd., Toronto. Russel L. Krapf, finance manager, cathode ray tube sub-dept., electronics div., General Electric Co., Syracuse, N. Y., appointed to same posi- tion, laboratories department. Alvin C. Stewart, controller, Hallicrafters Co., Chicago, to CBS-Columbia Inc., Long Island City, N. Y., in same capacity. Albert A. Pulley, manager, general recording, RCA Victor Records div., N. Y., elected presi- dent, Audio Engineering Society. Fred M. Link, operations director, mobile com- munications dept., Allen B. DuMont Labs, Clif- ton, N. Y., appointed "Pennsylvania Ambas- sador" by state chamber of commerce to rep- resent York, Pa. Bertram J. Grigsby, 70, director, Grigsby-Alli- son Co. (radio-tv parts), died Sept. 19. Vote Ordered at KTLA (TV) THREE unions will contend to represent 50 non-supervisory KTLA (TV) Hollywood en- gineering and production workers presently represented by International Alliance of The- atrical and Stage Employes, in a National Labor Relations Board election Oct. 6. International Brotherhood of Electrical Workers, Local 45, Hollywood (Broadcast-Tv Recording Engineers) petitioned the NLRB for election and when National Assn. of Broadcast Employes and Technicians intervened as an interested party, a three-way race developed. NLRB Examiner Norman Greer pointed out a vote count would be delayed Wednesday, while a Labor Board representative travels to the KTLA transmitter atop Mt. Wilson to bal- lot workers there. PERSONNEL RELATIONS PEOPLE David Tytherleigh, formerly district manager, ASCAP, Hollywood, to American Federation of Tv and Radio Artists, Hollywood, as as- sistant to executive secretary, succeeding Wayne Oliver, resigned to study for ministry at Har- vard Theological College, Cambridge, Mass. Herbert Aller, business representative, IATSE Local 659, International Photographers, ap- pointed chairman of foreign production com- mittee, Hollywood AFL Film Council, succeed- ing Dolph Thomas, business representative, IATSE Local 695, International Sound Tech- nicians. Gordon Stulberg, attorney, Writers Guild of America, West Hollywood, father of girl, Tina, Sept. 15. THE BEST MUSIC IN AMERICA repertory of distinction and an outstanding Transcribed Library SESAC INC. 475 Fifth Avenue New York 17, N.Y. Ben Fisher, 64, Dies After Short Illness FUNERAL services for Ben S. Fisher, 64, senior member of the Washington radio law firm of Fisher, Wayland, Duvall & Southmayd, who died Thursday morning, were held Satur- day afternoon at the Chevy Chase Pres- byterian Church. In- terment was at Fort Lincoln Cemetery. Mr. Fisher, who died of cancer after a short illness, was born in Anderson, Ind., June 13, 1890. He received his LL.B. from the U. of Illinois in 1914, practiced law in MR. FISHER Coos Bay, Ore., from 1914 to 1930. He served as district attorney of Coos County, Ore., from 1920 to 1924. In 1930, Mr. Fisher came to Washington as assistant general counsel of the Federal Radio Commission, forerunner of the FCC. In 1935, he left the Commission to enter private practice. Mr. Fisher served with the Oregon National Guard in World War I as a first lieutenant of the Coast Artillery. He received the rank of captain in 1920. He was a member of the American Bar Assn., District of Columbia Bar Assn., of the Federal Communications Bar Assn. (he was FCBA president in 1945). He was also 1928 Oregon State Commander and' a national committeeman of the American Legion, 1925 Oregon State President of the Elks Lodge, and a member of the Masonic Order, Columbia Country Club, National Press Club and the University Club of Washington. He was Grand Consul of Sigma Chi, 1943-45, and president of the D. C. Chapter, Phi Delta Phi legal fraternity. He is survived by his widow, Kate S. Chat- burn, a son, Ben C. Fisher, who is a member of the Fisher law firm, and a daughter, Nancy C. Fisher. PROFESSIONAL SERVICES PEOPLE Charles Pritchett, formerly sports director, KSTM-TV St. Louis, and Robert Sanders, for- merly radio-tv columnist, Lorain Journal, Lorain, Ohio, appointed manager and editor, respectively, Tv Guide, Phila., for St. Louis area; Frank Boucher appointed manager, Vir- ginia edition; Jack Sullivan, formerly reporter, Seattle Post-Intelligencer, Seattle, Wash., and Harry Long appointed manager and editor, re- spectively, Washington state area. Don Ramsey, Los Angeles trade publication editor, to Worth Larkin & Assoc. (publicity firm), same city, as account executive. Ray Sackheim, formerly with MCA, Beverly Hills, to Cleary-Strauss & Irwin, Hollywood (public relations), as associate on tv and motion picture accounts. Joe Leighton, West Coast radio-tv publicity di- rector, J. Walter Thompson Co., L. A., opens own public relations office at 13522 Ventura Blvd., Sherman Oaks, Calif.; telephone: State 9-6662. Richard C. Looman, public relations director, Los Angeles County Heart Assn., forms Richard Looman & Associates (public relations) with offices at 635 S. Kenmore Ave.; telephone: Dunkirk 7-4044. Fred Remington appointed radio-tv editor, Pitts- burgh Press, succeeding Si Steinhauser, who retires. Page 82 • October 4, 1954 Broadcasting • Telecasting ONE TV, THREE AMS APPROVED BY CBC THREE NEW 250 watt radio stations and one new tv station were recommended for grants by the Board of Governors of the Canadian Broadcasting Corp. at a Sept. 21 meeting in Ottawa. Two radio stations were given power increases from 5 kw to 10 kw. CKBB Barrie, Ont., has been recommended for a tv station on ch. 3 with 14 kw video, 7 kw audio power, and antenna height 369 feet above average terrain. Opposing the application of Ralph Snelgrove, president of CKBB, were Fos- ter Hewitt, CKFH Toronto, and Gordon E. Smith, CFOR Orillia, both Ont. The board fa- vored Mr. Snelgrove on the basis that the sta- tion would extend national tv coverage as well as provide local service to some 250,000 people in four counties. At Bathurst, N. B., the Bathurst Broadcast- ing Co. has been recommended for a 250 w ra- dio station on 1400 kc, serving in both English and French. At Leamington, Ont., Albert A. Bruner has been recommended for a 250 w station on 710 kc, with licensee to be Sun Parlor Broadcasters Ltd. At Sault Ste. Marie, Ont., license to a 250 w station on 1400 kc was recommended to Carmen Primo Greco. Power Increases CJOC Lethbridge, Alta., was permitted to increase power from 5 kw to 10 kw on 1220 kc. CJBR Rimouski, Que., was also permitted to up its power from 5 kw to 10 kw on 900 kc. CKPC-FM Brantford, Ont., was given permission to change from 94.7 mc to 92.1 mc to alleviate interference with tv reception in the area. Emergency transmitters were licensed to CKRD Red Deer, Alta., 250 w; CHNC New Carlisle, Que., 1 kw, and CKOM Saskatoon, Sask., 250 w. CKWX Vancouver was permit- ted to change its corporate name from Western Broadcasting Co. Ltd. to CKWX Radio Ltd. Series Telecasts to Cuba via Stratovision INTERNATIONAL television, with a Spanish accent, was inaugurated last Wednesday with the opening game of the World Series, and was pronounced an immediate success. Goar Mestre, president and general manager of the CMQ Radio and Television networks in Cuba, enthusiastically reported to B»T by tele- phone immediately following the opening game that the modified "stratovised" telecast, relayed from WTVJ (TV) Miami via airborne trans- mission and fed to the CMQ system, worked without a hitch. "The quality was terrific and this baseball-crazy island went wild," he re- ported. Mr. Mestre said that a $20,000 investment was entailed in setting up the relay, which had been pre-tested for four days prior to the open- ing game. The telecasts are jointly sponsored by Gillette, holding exclusive rights, and Malta Hatuey, a Cuban malt beverage. The play-by-play games were rebroadcast direct over three of the CMQ Tv network sta- tions and were retransmitted by kinescope the same evening over the non-interconnected sta- tions in Camaguey and Santiago de Cuba. In addition, kinescopes made in Fort Lauderdale, Fla., for Gillette, were flown to Havana, re- processed and then flown for retransmission over stations in Mexico, Venezuela, Puerto Rico and Santa Domingo, with CMQ Tv reimbursed for its costs. The hot kines also were used on Mr. Mestre's second Havana Station (ch. 7 CMBF-TV) at 9:30 p.m. Here's how the relay worked, according to Mr. Mestre: A DC-3 Cuban Airlines plane, chartered for the Series ,was equipped with three high fidelity receivers and a 3 kw gasoline generator, plus an 18 watt RCA transmitter calibrated for ch. 13 operation. The plane flew in a circle at an altitude of 8,000 feet in an area 50 miles north of Matanzas, Cuba, where a new 700-foot an- tenna for Ch. 9 picked up the telecasts. The reception center at Matanzas also picked up the signals from the ch. 13 transmitter and relayed them to CMQ's Ch. 6 in Havana. Another picture was relayed in a southeasterly direction to the CMQ station (ch. 5), in Santa Clara in four hops over CMQ's own microwave relay system. The relay from Miami to Matanzas carried 246 miles over water. The WTVI ch. 4 trans- mitter is located another 20 miles inland, he pointed out. Mr. Mestre said the transmission entailed considerable testing and preparation. Because WTVJ operates on ch. 4, the same channel to which Cuba's Radiotelevision Nacional is as- signed, the latter station signed off during the series telecasts. Only the picture was relayed. An announcer, listening to a shortwave play-by-play broadcast from New York, inserted Spanish commentary. Mr. Mestre explained that the relay was an adaptation of the Westinghouse Stratovision 'N|||||| national advertising representatives mm 9t NEW YORK CHICAGO DETROIT DALLAS ATLANTA CHARLOTTE ST. LOUIS MEMPHIS SAN FRANCISCO LOS ANGELES MIAMI Broadcasting Telecasting October 4, 1954 • Page 83 ORDER YOUR CARYA HICKORY SMOKED HAM— WHILE THEY LAST! If you've ever tasted real Louisiana Cajun country Carya Hickory Smoked Ham, you know there's nothing: like it anywhere! The meat's firm, fine-textured, extra delicious, because it's dry-cured the careful, meticulous Southern way, slow-smoked with Carya Smokin' Hickory and basted with Sherry Wine. Just 2300 government inspected hams, fruit-garnished, vacuum-sealed, and wrapped in Reynolds Wrap, now ready for shipment. No more this year! Order today for yourself, or for gifts. Pre-cooked. Wt. 8 to 14 lbs., .$1.60 per lb., delivered. State pounds wanted. Carya Hickory Smoked Bacon, 8 to 12 lb. slabs, $1.20 per pound, delivered. Mail your gift list to us by Nov. 30 for guaran- teed Christmas deli ery. Imilii' Mlimmf Hank 12 Briar Road, Lafayette, Louisiana IN DETROIT You Sell More on CHANNEL WWJ-TV NBC Television Network DETROIT Associate AM-FM Station WWJ Owned and Operated by THE DETROIT NEWS National Representative THE GEORGE P. HOLLINGBERY CO. ■ INTERNATIONAL • CHECKING EQUIPMENT for Sept. 16 inauguration of ch. 9 CKLW-TV Windsor, Ont. (Detroit), are (I to r) Haford Kerbawy, tv consultant, J. E. Campeau, station presi- dent, S. Campbell Ritchie, dir. of operations and W. J. Carter, dir. of engineering. project which had been proposed as a service several years ago. Actually, he said, it was Westinghouse "in reverse," since his plan in- volved merely a relay through a low power transmitter, whereas the Stratovision plan pro- posed to cover broad areas with direct trans- missions from planes equipped with high power transmitters circling prescribed areas of the country. CBC Television Network Issues Rate Card No. 7 CANADIAN BROADCASTING Corp. has is- sued rate card No. 7 for the CBC television network. The network comprises 18 English- language stations and four French-language stations. CBOT (TV) Ottawa is the only station which now carries programs in both languages. Next year, a separate transmitter for each language will be constructed. CBC commercial division also announces with its new rate card that the following five of the stations on its list are scheduled to come into operation in October: CJCB-TV Sydney; CKWS-TV Kingston; CFQC-TV Saskatoon; CHCT-TV Calgary, and CFRN-TV Edmonton. CJBR-TV Rimouski is scheduled to begin opera- tion Nov. 15. At the same time CBC issued new rate cards for its own six transmitters, CBFT (TV) and CBMT (TV) Montreal, CBOT (TV) Ottawa, CBLT (TV) Toronto, CBWT (TV) Winnipeg and CBUT (TV) Vancouver. The most expensive station in Canada rate card-wise is CBLT, with class A, one hour network rate of $850, and non-network, $900. Canada's Color Circuits Set FACILITIES for network color television pro- grams are ready in Canada, along the Bell Telephone of Canada circuit from Buffalo to Montreal, according to John M. Hay, assistant vice president of the company. He stated at Montreal last week that at present Bell Tele- phone of Canada is only required to carry black and white network transmissions, but recent developments on the circuit now permit trans- mission of color tv programs as well. CKLW-TV DEBUTS IN WINDSOR-DETROIT OFFICIAL debut of CKLW-TV Windsor, Ont. (Detroit), was held Sept. 16. The gala open- ing, which featured appearances by industry and political figures, a fireworks display and revolving searchlights, was telecast to the 1,- 250,000 tv set-owners in the Windsor-Detroit area. CKLW-TV, operating on ch. 9, is located in new $1 million quarters on the Windsor water- front facing the Detroit river and Detroit city. It has an RCA transmitter and wavestack an- tenna with a maximum effective radiated power of 325 kw. Among the many congratulatory messages read during the hour-long dedicatory program which began at 9 p.m. was a resolution from the Common Council of Detroit to CKLW- AM-TV and President Ted Campeau praising them for the many services rendered the com- munity during the two decades of CKLW operation. Filmed messages from A. D. Dunton, chair- man of the board of governors of the Canadian Broadcasting Corp., and Dr. Allen B. DuMont, president and chairman of the board of DuMont Television Network, also were presented. E H Releases Aug. Ratings FOR the second month, no evening English- language network programs are shown on the national radio program ratings released by Elliott-Haynes Ltd., Toronto. The August ratings featured 10 daytime English-language network shows: Pepper Young's Family and Ma Perkins rating 10.9, My Friend Irma 10.4, Right to Happiness Road of Life and Aunt Lucy 9.8, Laura Limited (Canadian) 9.3, Rosemary and Guiding Light 9.1, and Stars Over Hollywood 8.8. French-language evening network programs showed L'Heure de Coke with rating 14.3, and Collette et Roland 12.2. Daytime French-language network shows, 11 in number, were led by Rue Principale 22.7, Francine Louvain 16.6, Quelles Nouvelles 14.6, Face a la Vie 14.5, and Maria Chapdelaine 14. Page 84 October 4, 1954 Broadcasting Telecasting BROADCASTING 1 H TELECASTING J HOP ON 11" AND MULTIPLY YOUR SALES (prints of articles appearing in this section are available at nominal cost. Write to lOCASTINQ • ' I i t 1A8TINO The nights are long in Packerland. The winds grow cold and the snow deep. But Channel 11 glows brightly on nearly 200,000 sets, bringing Groucho and Montgomery, Berle and Boxing — the best of NBC and Packerland programming. WMBV reaches an all-new market — no expensive overlap with your Milwaukee-Chicago TV coverage. No other mid- western station can give you so much for so little. WMBV NBC IN GREEN BAY PACKERLAND MARINETTE. WISCONSIN GREEN BAY: MILWAUKEE Phone HEmlock 5-9389 Phone WOodruff 4-3587 National Representatives VENARD, RINTOUL & McCONNELL, Inc. New York - Chicago - Los Angeles - San Francisco - Boston To sell the Cincinnati area, WKRC is a must ! Morning, noon and night more people listen to WKRC-Radio than to any other radio station in the Queen City ! Radio Cincinnati, Owners and Operators of: WKRC-Radio, Cincinnati, Ohio • WKRC-TV, Cincinnati, Ohio WTVN-Television, Columbus, Ohio • WTVN-Radio, Columbus, Ohio WKRC-RADIO ^CINCINNATI, OHIO Ken Church, National Sales Manager CBS RADIO NETWORK . REPRESENTED BY THE KATZ AGENCY Page 86 • October 4, 1954 Broadcasting • Telecasting WHAT WARD SURVEY WILL DO FOR RADIO ITS UNDERWRITERS THINK IT WILL REVITALIZE AM BROADCASTING By Rufus Crater FIRST preliminary findings in a $150,000 nation-wide survey which its sponsors say will give radio "an entirely new outlook of faith in itself" and perhaps revolutionize advertisers' approach to the medium are be- ing unveiled this week by Mutual. Conducted for MBS by J. A. Ward Inc., New York independent research organiza- tion, the study gives quarter-hourly reports on where people are, what they're doing, how many are listening to radio or watching television and what else they're doing while listening or viewing, along with many other details calculated to help the advertiser pin- point his sales message to reach the audience he wants at the most effective time. One or two highlight details were made public a few weeks ago — -for instance, that 96% of all households have a radio set in working order and 60% have a tv set in operating condition [B»T, Aug. 23]. Much more information is now available. But MBS research leaders calculate that many months will be needed to complete the task of tabulating, organizing and analyzing the whole gigantic mass of data gathered in the survey last March. In Mutual's corridors they predict the Ward study "will do for radio what the Kinsey surveys did for sex." MBS President Thomas F. O'Neil expresses his estimate in lan- guage that is less flamboyant but nonetheless enthusiastic. The survey, in his opinion, "will offer the radio broad- casting industry an entirely new outlook of faith in itself, and may well alter the adver- tisers' approaches to radio use as a dynamic selling medium on the basis of individual lis- tenership, rather than through the now outmoded system of rating by radio homes." Mr. O'Neil continued: "Radio's impregnability in its own field has been substan- tiated in the Ward survey, and we are finding the full inter- pretations of the study for advertisers so they may know the new facts on total listening — everywhere. "Radio is in the kitchen, in the den, in the bedroom and in the automobile, and to gauge radio's effectiveness as a selling me- dium today, you must count not only the in- dividual listeners, but also where they are located while listening. The Ward survey has these answers for us now and Mutual is making the information available to all advertisers — handling specific requests for clients as needed." Highlights brought into focus in the tabu- lation process thus far include these approxi- mate figures: • During the average quarter-hour, day or night, radio's at-home available audience — people both at home and awake — totals 67,000,000. Television's is about 40,200,- 000. • Radio's actual in-home audience, in terms of quarter-hour averages, ranges from a low of slightly more than 6,000,000 to a high of more than 13,000,000. (Tabulations have not reached point showing comparable figure for television.) LOOKING over tabulations of the comprehensive Ward survey for Mutual Broadcasting System are (I to r) J. A. Ward, president, J. A. Ward Inc.; Richard J. Puff, MBS director of research and planning, and Walter Stein, MBS manager of research. • Perhaps surprisingly, since mid-evening is widely considered "television time," ra- dio's low point is in the period between 10 and 1 1 p.m., with average quarter-hour lis- tenership during the 7-9 p.m. period being exceeded during only three other hours of the day. • The in-home audience is augmented at all hours by measurable millions of auto- mobile and other out-of-home listeners. • While most (about 88%) television view- ing is done in the living room, radio listen- ing occurs throughout the house: of all home radios, 34% are in the living room, 27% in the bedroom, 23% in kitchen, 16% in other rooms of . the house. Figures on places where listening occurs differ somewhat, since a person in a bedroom, for example, may be listening to a kitchen radio. How will Ward survey data be useful? Richard J. Puff, Mutual's research and planning director, notes that it enables the advertiser to know where the listener is and what he's doing at given times, quarter-hour by quarter-hour. Thereby, he says, it opens up a "new concept of selling" which "offers advertisers the present-day realities of radio's tremendous power to move the products of our nation's markets at the moment of highest potential buying inter- est— the point of use. And point-of-use selling in the home is most effective by ra- dio, for radio is all over the house." Mr. Puff points out as an example that findings with re- spect to the times when lis- teners are dressing will enable advertisers of men's and la- dies' clothing to schedule their messages at those hours, when the listeners' thoughts are on clothes. Or makers of bed- spreads, blankets and sheets can direct their messages to housewives at times known to be most regularly devoted to bed-making. Or findings re- garding bathing times can be used in scheduling commer- cials for razors, cosmetics, Broadcasting Telecasting October 4, 1954 Page 87 shower curtains, tooth pastes, and various other dressing and bathing necessities. Further, Mr. .Puff said, new information from the Ward survey will unfold "the dy- namic sales potential" in radio for use by advertisers to catch the members of the fam- ily where they are preparing and eating meals — enabling the food advertiser, for ex- ample, to get his message across to the house- wife at the moment she is reaching for a can of baking powder, beans, shortening, etc. Noting that much of the survey's data is still locked in the 600,000 IBM cards on which the findings are entered, Mr. Puff as- serted that within the next month, and even into the next year, "this new and exciting data will be revealed and radio will come into its own — into the dynamic sales role which it actually occupies but which no fact-finding organization has, until Ward, characterized accurately and with the full import of its present and future permanent position in American life." He said the study will reveal figures of "unprecedented scope" dealing with the fol- lowing categories of interest to advertisers: 1. The potential audience — location of the potential audience; activities of the popula- tion which is at home; activities of those not at home. 2. The radio and television audience — percentage of individuals listening or view- ing; location of the at-home audience and of the not-at-home audience; location of the viewing audience both at home and away; location of the radio set heard and the tv set viewed; activities of the listening audience both at home and away; activities of the viewing audience at home and away. 3. Distribution of the radio audience — total audience of radio listed according to network and independent-station tune-in and broken down by "at home" and "away from home." 4. The family audience — potential audi- ence (families with someone at home, some- one away from home); families listening or viewing (total); distribution of the family audience by network shares. Some of the Ward survey data which will have special interest to particular commer- cial and social classifications, Mutual spokes- men reported, include the following: Automotive — use of automobile by the population's percent in cars at given times, total in cars throughout a day, etc. Building — spread of radios through house, isolation of tv room; functional applications of everyday living; built-in television or radio niches. Transportation — percent riding in vehicles including vehicles other than cars; peak loads, total percent of population involved by days of week. Food trade — amount of time shopping, amount of time in kitchen, preparing foods, eating in restaurants, etc. Retailing, generally — amount of time (Continued on page 90) MILLIONS OF PEOPLE HOME AND AWAKE MORNING AFTERNOON EVENING 100 Average 111 Jl o — * III 9-10 10-11 11 -12 12-1 1 -2 2-3 3 -4 4-5 5- 6 6-7 7- 8 8-9 9 -10 10-11 Average Quarter-Hour Period MILLIONS OF PEOPLE AWAY FROM HOME IN AUTOMOBILES MORNING AFTERNOON EVENING i I.. o — 1 9-10 10-11 11 -12 12-1 1 -2 2-3 3-4 4- 5 5-6 6-7 7 - 8 8-9 9-10 10-11 Average Quarter-Hour Period RADIO'S TOTAL AUDIENCE - MILLIONS OF PEOPLE MORNING AFTERNOON EVENING 9-10 10-11 11 -12 12-1 1-2 2-3 3-4 4- 5 5-6 -7 7-8 8-9 9-10 10-11 Average Quarter-Hour Period Page 88 • October 4, 1954 Broadcasting • Telecasting 34.9 37.5 33.4 Distribution of LISTENING Average Quarter Hour LIVING ROOM BEDROOM 9.6 21.0 KITCHEN OTHER ROOM IN HOME OTHER PLACE OUTSIDE HOME MORNING AFTERNOON EVENING 9 AM - 12 N 12 N-6 PM 6-11 PM ROOM LOCATION of Household Radios Charts on this and opposite page prepared by Mutual research de- pa rtment. 87.2 Distribution of VIEWING Average Quarter Hour LIVING ROOM OTHER ROOM IN HOME OTHER PLACE OUTSIDE HOME MORNING AFTERNOON EVENING 9 AM-12 N 12 N-6 PM 6-11 PM 21.5 36.6 ACTIVITIES of Audience while LISTENING TO RADIO 2.6 3.8 15.8 READING MAGAZINES, NEWSPAPERS, ETC. GENERAL HOUSEHOLD CHORES, OTHER WORK AT HOME EATING OR PREPARING FOOD DRESSING, BATHING, ETC. OTHER, OUTSIDE HOME MORNING AFTERNOON EVENING 1112 N 2 3 PM 8 9 PM Quarrer-Hour Period Local Time Broadcasting • Telecasting October 4, 1954 • Page 89 The best way to sell the KANSAS FARM MARKET IT! 1 1 ■3 «* 'S * f 1 ':? m use the KANSAS FARM STATION WIBW CBS RADIO in Topeka Ben Ludy. Gen. Mgr., WIBW. WIBW-TV, KCKN Rep. Capper Publications, Inc. FORTUNE IN DREAMS RECORDED BY KAY STARR Capitol PUBLISHED BY STARSTAN MUSIC CORP. 1 BROADCAST MUSIC, INC. 589 FIFTH AVE., NlW YORK 36 K[W TOKK • CHICAGO • HOLLYWOOD • TORONTO • MONTREAL THE TELEVISION PERFORMER AS A veteran news reporter and analyst, Eric Sevareid has had ample opportunity to learn the differences between radio and television from the performer's point of view. These differences are explained in the following extract from Mr. Seva- reid's CBS Radio commentary the night of Sept. 23. A LADY producer in New York says that television is turning out better child actors than radio did, because they aren't nailed down by the microphone; they feel freer, more natural and at ease. As a fellow who has been nailed by microphones, and spiked by cameras and frequently felt pretty childish in both proc- esses, it oc- curred to me that the public deserves to hear the truth from somebody on the performing, or gastric ulcer, end of the mike and the camera. In a nutshell, the difference is that in radio you are paralyzed by one clean bullet, so to speak, the mike; whereas in television, you bleed to death from a dozen buck- shot called camera, Teleprompter, cues, cards, monitors, lights, clock, film — and a mike. The post-shock treatment is different, too. Everybody understands what has happened to you in simple radio paralysis called mike-fright, so you are allowed to slink away alone while the normal healing processes of the body take over. The multiple-injury phenomenon of tel- evision, however, has as yet no definitive cure; one diagnosis is as good as another and everybody wants to help with his favorite home remedy. So you do not slink away, unnoticed. You are assisted to the telephone immediately and propped up for an hour so you can hear friends, MR. SEVAREID enemies, relatives and associates tell you everything you did wrong. You grate- fully receive these opinions, too numbed then to realize that most of them are con- tradictory and cancel each other out; you then drag yourself to bed, awake in the morning and read the newspaper critics' opinions, by which time you are alert enough to notice they cancel each other out, too. The process of conducting a television program from the wrong, or bull's eye, end of the camera can best be compared with the task of accurately charting the movements of each one of 37 bats sud- denly let loose in a closed room. There is no requirement for eyes in the back of your head, but one in the top of your head helps to avoid cracking your skull on the overhanging microphone and eyes in each side of your head help you to watch the monitor at the right while watching the floor director at the left. Perhaps I can make myself clearer by explaining what goes on back-stage, or back-camera, in terms of what you see on the little screen simultaneously. You see the performer change from a straight- forward, trusting gaze to a sneaky look out of the corner of his eye. This means the red camera light didn't go on and he has to look at the monitor to see if he's on the air or if Miss America, on the film, is still dabbing at her tears. You hear the performer hesitate, as though groping for a profound thought. This means the Teleprompter is slow and he's waiting for it to catch up. You suddenly see the performer in a strange posture, resembling that of the praying mantis. This means the film has broken and the camera switched to him without warning. I might add that the social term for television performing is technological over-employment. There is probably no area of American life today in which a share-the-work plan would be of more benefit; and I personally intend to vote this fall for whichever party adopts this plank in its program. WARD SURVEY (Continued from page 89) shopping; days when it is heaviest; sex and age of shoppers; maximum at any given time, etc. Drug trade — shopping for drugs. Educational — children's exposure to tv and radio. Electrical — average number of major ap- pliances owned. Hosiery — results of stocking distribution, classification of sizes. Laundry business — number of homes equipped with washing machines, driers. Medical — sleep habits; times arising or going to bed, by age and sex. Concurrent tv viewing with eating, etc. Motion pictures — time spent in out-of- home leisure activities. Police — times when no one is home; per- cent of homes unoccupied at various times. Restaurants — time spent in restaurants, etc. Tires — tire study, plus information about automobiles. Reviewing the origin of the Ward survey — referred to as the "Ward Daily Living Habit Survey" or (on the theory that it shows the "who-what-when-where" of the radio listener) as the "Ward 4-W Survey," Mr. Puff said: ". . . Just as magazines several years back decided to investigate the state of their true worth in advertising through individual readership rather than the long-accepted yardstick of circulation, so did Mr. O'Neil and the Mutual organization want to ascer- tain the accurate value of radio in advertis- ing through individual Listenership, rather than through the long-accepted 'radio- homes-reached' formula. Readership; lis- tenership— their comparison is obvious and noteworthy." Page 90 • October 4, 1954 Broadcasting • Telecasting -ntn E,,„ LLANFAIRPWELGWYNGYLLGOGERYCHWYRNDROBWELLHANDYSSILIOGOGOGOCH Just a little town in Wales — with the biggest name in the world. In Big Aggie Land the biggest name in selling is WNAX-570, featuring the biggest names in consuming. Perhaps one of the reasons for this is this: We've been serving our listeners with information and entertainment for the whole generation of radio. And Big Aggie Land is one of the richest agricultural areas in the world — Minnesota, the Dakotas, Nebraska, and Iowa. To be a big name in this market, see the Katz Agency. Broadcasting • Telecasting October 4, 1954 • Page 91 PROGRAMS & PROMOTION REPEAT PERFORMANCE KHJ Hollywood is currently staging News- Wheel, a new program featuring a complete quarter-hour wrap-up of the day's local, na- tional and international news and a weather forecast, broadcast live at 1 1 p.m. seven nights weekly, then transcribed and replayed in its entirely each quarter-hour until midnight. The station aims for a complete turnover of audience each 15-minute segment, with listeners able to tune in at any time during the hour and hear a complete broadcast. Advertisers, limited to four, will have a commercial message repeated once during each time segment. WGY SALUTES COAL INDUSTRY SPECIAL two-hour morning program saluting the hard coal industry during Anthracite Week was broadcast Sept. 24 from Lake Placid, N. Y., where the New York State Fuel Mer- chants Convention was in session. The broad- cast was handled by Earle Pudney, daytime radio personality at WGY Schenectady, who built the show around the importance of the coal industry and the leading role played by members of the New York State Assn. in its modern development. Leaders in the coal in- dustry appeared as his guests to discuss high spots in the observance of Anthracite Week. A STREETCAR named "Cordicar," an historic trolley redecorated and repainted to resemble a circus car, made its way through Pittsburgh as a climax to a month-long promotion conducted by KDKA there to herald the transfer of personality Rege Cordic from a local independent to the 5 kw Westinghouse outlet. Pittsburgh Mayor David L. Lawrence issued a "proclamation" declaring "Cordic Day" and KDKA issued large simulated streetcar transfers which announced Mr. Cordic's transfer to "1020 on the dial." The station also issued written invitations to the city's top civic and newspaper people to hop aboard the antiquated trolley for a lunch- eon and a two-hour trip through the city. The celebrated Mr. Cordic, in ringmas- ter's attire, served as host to the group. DON'T YOU HEAR THEM BELLS COPPER COWBELLS helped ring in the new 1,010 ft. tower and 87.1 kw ERP transmitter of WIBW-TV Topeka, Kan., Sept. 26, as that station staged a "real Kansas-style clam- bake" complete with a chuck wagon lunch. Elaborate invitations were sent out by the sta- tion in the form of a box containing a minia- ture copper cowbell and an invitation on a reply-postcard with an attached ticket to the event. A tour of WIBW-TV was conducted for guests. The invitation stated the new equip- ment would begin its use Sept. 26, pointing out its importance "to the people of Eastern Kansas." STATION WITH APPEAL BILLBOARD cheesecake is now being used by KUDL Kansas City, Mo., to catch listeners who traffic the highways and biways of that city. The billboards, which are set up by the station around the city, state, "anytime is KUDL time ... 1380 on your radio dial." KUDL reports response has been "all but terrific." RADIO STILL HAS LISTENERS WHEN KWIZ Santa Ana, Calif., advertisers want listenership ratings, the station can supply them with ironclad proof that somebody listens. KDKA staffers, wearing paper mache animal heads, were stationed at the windows and in decorated convertibles which, with the sta- tion's mobile units, followed the police- escorted troupe. The Pittsburgh Railways Co. which cooperated in the promotion, as- signed special switchers and crewmen to ac- company the car and provided a railway emergency truck to follow the celebrants with spare parts for the relic, "just in case." The month-long preparatory promotion featured trailer trucks bearing signs which read: "Moving Cordic to KDKA." On-the- air, newspaper and magazine advertising backed up the stunt. Mr. Cordic made per- sonal appearances on all local shows in ad- dition "to appearing on Bill Cullen's Road Show over NBC. KWIZ saves the names and addresses of all persons who contact the station for any reason and has a "publishable circulation list" of nearly 10,000 people. EQUAL TIME WOI-TV Ames, Iowa, Iowa State College tv station, is offering equal, free time to qualified candidates for U. S. Senator and Governor and attorney general of Iowa, beginning Oct. 11. The candidates will appear on a consecutive daily schedule excepting Saturdays and Sun- days, each having a quarter-hour of time. Can- didates may appear by themselves or bring family members or political supporters for dis- cussions and interviews. The station is pre- empting its regular programming to carry the political telecasts. WOI-TV does not sell local or state advertising of any kind and says it has given equal time to qualified candidates in every primary and general election since 1952. DIG THAT CRAZY DISC M.C. A HEP disc m.c. that's really flying on cloud nine, Tony Bekas of WKAP Allentown, Pa., was welcomed home from his vacation recently with a party staged for him by his teenage fan club. The mayor of Allentown, Brighton Die- fenderfer, presented the keys to the city to Mr. Bekas at the event which swarmed with cake- and-souvenir laden teenagers. Mr. Bekas, who conducts his programs in "bop" talk, in turn gave the mayor the key to the land of WKAP. THIS LION'S NOT LYING "I AIN'T LION . . . KVAS sends me!" says a not-so-ferocious, but rather jazzy-looking lion on the front of a yellow and brown file folder being sent to advertisers and agencies by KVAS Astoria, Ore., as he sits and listens to the "music, news and sports station." The brochure stresses that KVAS serves the Lower Columbia area, "a complete 'dead spot' for daytime outside reception . . . and for most nighttime reception." The brochure also points out that each year thousands of vacationers visit the area for fishing, swimming and relaxa- tion. WNBQ (TV) GOLF BROCHURE MAILING PIECE, in the form of a match folder, coupling golf aids with a sales message, has been sent to advertisers, agencies and pros- pective clients by WNBQ (TV) Chicago. The brochure, stressing station claims for program- ming, facilities and audience, reads, "Tee off — to news sales records — on the finest fairway in Chicago television — WNBQ — ch. 5 . . ." Three gold-colored plastic golf tees and a scoreboard are attached on the inside cover. GOTTA GET UP EARLY HOW EARLY do people get up these days? The pattern seems to be changing. CJAT Trail, B. C, which for many years has signed on at 6 a.m. daily, recently made a survey in its territory. It found that many workers arise at 5 a.m. to get to the industrial factories by 8 o'clock. As a result, CJAT is now signing on an hour earlier, at 5 a.m. CONVICT CAPTURE COVERAGE WJDX-WLBT (TV) Jackson, Miss., claims to have been the first station in the area that gave complete coverage of the capture of two escaped prisoners from Hinds County Jail there. The fugitives, according to the station, beat several persons making their escape Sept. 10. One of those, a jailer, died. They were at large Who's Cordic? Ask Pittsburgh! Page 92 • October 4, 1954 Broadcasting • Telecasting tWO tOWerS designed by BLAW-KNOX provide three-way service To gain maximum coverage within the FCC grant for television channel 9, as well as AM and FM radio, WSTV Steubenville, Ohio, required two radically different types of towers. So they came to Blaw-Knox. The massive 800-foot Blaw-Knox TG type tower serves a dual purpose- — as it rigidly supports a twelve bay, 8500-pound TV antenna and an FM radio antenna. Any interference with the AM signal transmitted from a nearby smaller tower is eliminated by base and guy insulators. Of triangular cross- section, 8-foot to a side, this large guyed tower has solid round rods with welded connections, double-laced angle bracing, heavy connecting flanges . . . and weighs 192,000 pounds. By contrast, the comparatively slender but sturdy 275-foot Blaw-Knox type LT tower is the insulated vertical radiator for AM radio. This 3-foot triangular, guyed tower, double-laced for the full height, has specially formed corner legs for extra strength . . . yet weighs only 11,000 pounds. Designed and constructed to meet definite operating require- ments . . . these towers typify the flexibility of our research, engineering, testing and fabricating services. And demonstrate our ability to provide towers to meet your specific conditions. For more information about the many types of Blaw-Knox Antenna Towers, write for your copy of Bulletin No. 2417. BLAW-KNOX COMPANY BLAW-KNOX EQUIPMENT DIVISION . TOWER DEPARTMENT PITTSBURGH 38, PENNSYLVANIA ANTENNA TOWERS Guyed and self-supporting— for AM • FM TV • radar • microwave • communications Massive 800-foot insulated tower for TV and FM radio Slender 275-foot Insulated tower for AM radio PROGRAMS & PROMOTION for five days. WJDX and WLBT kept area residents informed of events until their capture when station newsmen and photographers ob- tained movies and pictures of the escapees and sound-on-film interviews from state police, some of which were shown on NBC-TV's Today. The stations report leading "all other media by at least 30 minutes . . ." with coverage of the conclusion of the story. FREE TIME COUPONS entitling the bearer to two one- minute spot announcements on KSDO San Diego were distributed among delegates at the recent California Grocers Assn. convention at Coronado, Calif. Attached to the coupons, to be presented to the station by the grocers' advertising agencies, were photostats of the latest KSDO Hooper rating. WABC SLOGAN CONTEST SLOGAN contest has been launched by WABC New York on its all-night music show, Club 770, for which listeners are invited to write slogans of 25 words or less on "Why 770 is the Spot on Dial." The contest will be held each week, with winners receiving prizes and a guest appearance on the post-midnight show. KABC-TV PLUGS DISNEYLAND KABC-TV Los Angeles had its own booth at Los Angeles County Fair in Pomona, Sept. 17-Oct. 3, designed by Walt Disney Studios. Featured there were a miniature model display of the moat-enclosed Disneyland castle and an eight foot black-lighted mural of Disneyland, the $9,000,000 amusement park which will be completed next year. Another feature of the booth was information and promotion concern- ing the ABC-TV Disneyland series, which pre- mieres Oct. 27. NEW AGENCY BROCHURE FORMAL ANNOUNCEMENT of the new Rippey, Henderson, Kostka & Co. advertising agency in Denver, formed by the merger of Arthur G. Rippey & Co. and Kostka-Bakewell & Fox Inc., is in the form of a brochure headed, "A new dimension in advertising comes to America's most dynamic market." The new dimension is "depth of creative service . . . more depth in planning . . . copy ... re- search . . . art." The folder, complete with pictures of the agency in operation, carries short biographical sketches of the partners, several account executives and various other THE TOP-HATTED sandwich board men with the umbrellas are advertising WOR-TV New York's "Million Dollar Movie" package, a group of 30 feature films. The promotion was carried off in advance of the station's first showing of the films Sept. 21. WOR-TV reports spending $50,000 in newspaper advertis- ing in a month's period, carrying 100 spots weekly and distributing "Million Dollar Banknotes," in addition to various other promotions. Each movie is shown 16 times weekly, 7:30 and 10:30 nightly and on Saturday and Sunday matinees. personnel. Clients served by Rippey, Hender- son, Kostka & Co. are listed in the brochure, as well as past experience account executives of the agency have had serving various types of advertisers. KVAL-TV COWBOY CELEBRATION PROSPECTIVE cowboys and cowgirls, accom- panied by their parents, helped KVAL-TV Eugene, Ore., celebrate the 100th telecast of Big Roundup, a western program conducted by Red Reynolds over that station. The one hour show featured western music, an informal visit with the Lane County, Ore., sheriff and a drawing for door prizes. Afterwards the young- sters were treated to ice cream and cake. MAGNECORD BROCHURE MAGNECORD INC. (magnetic tape recorder manufacturer), Chicago, is sending to stations and prospective clients a IOV2 x 14", 12-page, color brochure advertising its new background music service. The brochure was prepared by Ross Roy Inc., New York, agency for Magne- cord. ALBERS FOOD CAMPAIGN ALBERS SUPER MARKETS INC., operator of 68 food outlets in 21 cities and towns in Ohio and northern Kentucky, is conducting a 7-day-week, 52 week merchandising campaign through Radio Cincinnati, operator of WKRC- AM-FM-TV Cincinnati and WTVN-AM-TV Columbus, Ohio, and affiliated with WHIO- AM-FM-TV Dayton, Ohio. Simultaneous mass displays of merchandise advertised over those stations, totaling 10 per month per store, will' be featured in the project. The campaign will be supplemented by advertising in daily and weekly newspapers in the market areas. 'EMMY LOU' SELLS KTNT KTNT Tacoma, Wash., is staging a back-to- school promotion by printing text book covers illustrated with "Emmy Lou and Alvin" car- toons, which the station reports "has really caught on with the local high school set." Pre- pared through the cooperation of Consolidated News Features and the Tacoma News Tribune, distributor and outlet of the feature, respec- tively, the cartoons are printed on heavy butcher paper with KTNT's sales message on the back and one of four Emmy Lou and Alvin "poses" on the front. Local spot-buyers are distributing the covers which are now in their second print- ing. KPTV (TV) CONTEST WINNER RESULTS from KPTV (TV) Portland, Ore. (ch. 27), "Hi Power" contest [B*T, Aug. 23] have been announced by the station, reporting that William Erler, staff artist at Searcy Adv. Agency in Portland, is the winner of the agency division. He received $150 as first prize. The contest asked the question, "When, to the near- est second, will KPTV officially increase its' power to become Oregon's most powerful tv sta- tion?" Mr. Erler guessed 40 seconds past 11 a.m., August 28, which was closest to the time KPTV threw the switch at 24 seconds past 12:06 p.m., the same day, increasing its power from 17.6 kw to 204 kw. A division of the con- test for the general public was also sponsored by KPTV. PAID RADIO-TV ADS RADIO AND TV log listings in the New York Post soon will contain within their columns paid advertisements, resembling small ads customarily used by motion picture theatres. The newspaper claims to be introducing "a new first." Along with the paid advertisement in- serts, the Posfs logs will be part of a "new and expanded television and radio section." Harry Rosen, the paper's advertising director, said the new-type logs "serve sponsors and stations in affording an opportunity to attract greatly expanded radio and tv audiences." As a rule, New York papers do not charge for regular log listings. The Post ads, limited to one column and 40 lines, cost $1.75 per line, with 13, 26 and 52 time frequency discounts. The minimum space for an ad is five lines. 'A STORY OF TELEVISION' DOCUMENTARY motion picture titled "A Story of Television" has been produced by Allen B. DuMont Labs for DuMont distribu- tors, dealers and service organizations. The 14-minute film traces the early efforts of Dr. Allen B. DuMont in his quest to develop a reasonably priced cathode ray tube that would last for thousands of hours and also deals with tv in its experimental stages. Broadcasting • Telecasting Page 94 • October 4, 1954 What can you do with $148? $148 offers you a hatful of choices. You could have Scotch grouse and champagne for less. Or you mi buy a handsome sports coat, or even give your wife a few weeks of extra maid service! Or, if you want advertising values — ON WO AY, $148 will buy 13 five-minute spots! WEST VIRGINIA STATION COVERAGE DETAIL WOAY, Oak Hill, is West Virginia's second most powerful station. WOAY covers 21 West Virginia counties. WOAY delivers a total Nielsen audience of 102,200 radio homes — an average daily Nielsen audience of 51,320 radio homesl Write direct for full details. WOAY OAK HILL, WEST VIRGINIA Robert R. Thomas, Jr., Manager 10,000 Watts AM-20,000 Watts FM Broadcasting • Telecasting Radio Homes in Area NCS Area No. of Coun- ties DAYTIME 4-Week Cum. Weekly Average Day NCS Clrc. %* NCS Circ. %* NCS Circ. %* 20,370 FAYETTE 18,490 90 18,220 89 10,150 49 18,190 GREENBRIER 15,490 85 15,130 83 6,720 36 66,940 KANAWHA 10,310 15 7,180 10 4,410 06 14,570 LEWIS 3,110 21 2,280 15 1,680 11 18,260 LOGAN 2,780 15 1,960 10 1,020 05 19,440 MERCER 8,000 41 6,480 33 3,990 20 14,290 NICHOLAS 11,450 80 11,080 77 6,620 46 23,930 RALEIGH 20,220 84 19,610 81 8,540 35 12,290 ROANE 2,720 22 1,990 16 1,460 11 16,750 WYOMING 9,630 57 8,610 51 6,730 40 225,030 10 TOTAL 21 102,200 92,540 51,320 * — % of Radio Homes in Area October 4, 1954 • Page 95 RADIO & TV SURVEYS tell us that WHBF om,, CBS FOR THE QUAD-CITIES are the QUAD-CITIES' FAVORITES! Les Johnson, V.P. and Gen. Mgr. EDUCATION WHBF TELCO BUILDING, ROCK ISLAND, ILLINOIS Represented by Avery-Kn odel. Int. HOTEL W New Weston MADISON AT 50TH English Lounge Meeting place of show business MADISON AT 52ND Barberry Room Where the celebrities go after theatre * JQvott' Committee Says $25 Million Invested in Educational Tv TOTAL national investment of close to $25 mil- lion has been made in educational television in the last two years, the Joint Committee on Educational Tv has reported. This is broken down by JCET as follows: $5 million from government (state legislatures and agencies); $2 million, school budgets; $3.5 mil- lion, commercial broadcasters (cash and equip- ment); $10 million, foundations; $4 million, business in general. JCET also claimed that there are now 12Vi million potential viewers living in the service areas of the presently operating educational tv stations. These are KUHT (TV) Houston; WKAR-TV East Lansing, Mich.; WQED (TV) Pittsburgh; WHA-TV Madison, Wis.; KQED (TV) San Francisco; WCET (TV) Cincinnati, and KETC (TV) St. Louis. KTHE (TV) Los Angeles ceased operation last month. Help for educational tv stations was seen by the National Citizens Committee for Educa- tional Tv in the plans of most manufacturers to include uhf in color tv receivers. It indicated that the following major set makers had made definite commitments along these lines: CBS- Columbia, GE, RCA, and Westinghouse. NCCET's interest in uhf is based on the fact that two-thirds of the 251 reserved educational channels are uhf. JCET helps educational groups apply for and build and operate stations after grants; NCCET aids local educational tv groups in organizing and raising funds. Yankee Preparedness OFFICIALS of WGBH-TV Boston, non- commercial educational station, are tak- ing no chances on future hurricanes. The tv permittee reported in the wake of Hurricanes Carol and Edna that the ch. 2 station's tower "will be con- structed to withstand a wind velocity of 135 mph." Prof. Charles F. Brooks, di- rector of Harvard's Blue Hill meteo- rological observatory, has prepared a de- tailed report of weather conditions on Great Blue Hill [tower site] since 1886 and calculated probable wind velocities during a 100-year period. Using these calculations, the consulting engineering firm of Jansky & Bailey, Washington, and RCA collaborated in preparing specifications for the tower, which is being built by Lehigh Structural Steel Co. and will be erected, starting Oct. I, by Gunnar R. Olsen Corp. NAEB 30th Convention To Exhibit Equipment MORE than a dozen distributors will display station equipment to educational broadcasters at the National Assn. of Educational Broadcast- ers' 30th convention Oct. 27-30 at the Hotel Biltmore in New York. According to NAEB, the exhibition is the first formal showing at the convention "and is keynoted to the quickening pace of educational tv." Recognition to tv also will be given at a tv workshop scheduled for NAEB member sta- tions which are slated to go on the air. C. S. Bidlack, NAEB consulting engineer, will pre- side. The group will visit plants and stations in the New York area in addition to holding ex hibition sessions. Hours of the exhibition, to be located in the Bowman Room and open to non- members upon registration, are 10 a.m. -6 p.m., Oct. 27; 11 a.m.-9 p.m., Oct. 28; 10 a.m.-6 p.m., Oct. 29 and 10 a.m.-2 p.m., Oct. 30. Exhibitors include Adler Communications Labs, Alford Mfg. Co., Ampex Corp., Assn. Conventions Exhibits, Audio-Master Corp., Collins Radio Co., Dage Electronics Div., Allen B. DuMont Labs, Folkway Records, General Communications, General Precision Lab, In- ternational Business Machine Corp., Joint Com- mittee on Educational Television, Merit Watch Co., National Citizens Committee for Educa- tional Television, Presto Recording Corp., Raytheon Mfg. Co., Television Specialty Co., Willys Motors Inc. Electronics Division. Sey- mour N. Siegel, director, WNYC New York, is the convention's general chairman; A. Alan Levin, assistant program director of WNYC, is chairman of the exhibition committee, which includes George Jennings, WBEZ (FM) Chi- cago; Carl Menzer, WSUI Iowa City, Iowa; Paul B. Rickard, WDET-FM Detroit; Robert Schenkken, WUNC-TV Chapel Hill, N. C, and John Schwarzwalder, KUHF (FM) Houston. Campbell-Fairbanks Assoc., New York, will manage the exhibition. EDUCATION PEOPLE Hugh N. Davis Jr., formerly newsreel sound mixer, Fox Movietone News, Washington, to radio, tv and film dept., Miami U. (Fla.), as technical operations instructor and in charge of sound engineering. Dan O'Conner and Negia Gilpin to radio-tv dept., Indiana U., Bloomington, Ind., as assistant professor-continuity director and women's, children's and social service program director, respectively. Wallace Hutchinson, promotion manager, John Poole Broadcasting Co., Hollywood, adds duties as instructor, broadcast sales and promo- tion, Columbia College of Chicago (profes- sional radio-tv school), Los Angeles branch. Flora Rheta Schreiber, writer and educator, is directing "Radio and Film Writing" workshop at New School for Social Research, N. Y.; Arno Huth is conducting 15-week "Communi- cation of Ideas" course at school. BROADCAST AUDIO and PHASOR DESIGN ENGINEERS Immediate opening in expand- ing engineering department for men experienced in audio or phasor designing. Complete em- ployee benefits. Salary open. Send complete details and photo. Gates Radio Company Quincy, Illinois Page 96 • October 4, 1954 Broadcasting • Telecasting Immortalizing the instrument... For the "Instrument of the Immortals" ... all great instru- ments and voices, there are now magnetic recording tapes of matching quality. They are Sound- craft Tapes, created by engineers with the maximum of recording experience. We believe them to be the world's finest tapes, because Soundcraft Tapes alone combine: • Constant depth oxide for uniform middle- and low-frequency response. • Micro-Polished^ coating, a patented Soundcraft process that eliminates unnec- essary head wear and gives uniform high- frequency response right from the start. • Pre-Coated adhesive applied directly to base — anchors oxide, no flaking, cracking. • Surface-lubrication on both sides! No fric- tion, no chatter, no squeal. • Chemical balance throughout to prevent cupping, curling, peeling, chipping. • Uniform output of ±% db. within a reel, ±Yz db. reel-to-reel. SOUNDCRAFT TAPES FOR EVERY PURPOSE Soundcraft Red Diamond Tape for all high- fidelity recording. Soundcraft Professional Tape for radio, TV and recording studios. Splice-free up to 2400 feet. Standard or professional hubs. Soundcraft Lifetime9 Tape for priceless re- cordings. For rigorous use. For perfect pro- gram timing. DuPont "Mylar" Polyester Plastic base. A third as strong as steel. Store it anywhere. Guaranteed for a lifetime ! Get the Soundcraft Recording Tape you need today. Your dealer has it. REEVES SOUNDCRAFT CORP. Dept. "Q 10" 10 East 52nd St., N. Y. 22, N. Y. FOR EVERY SOUND REASON THE WORLD'S FINEST TAPES... YET THEY COST NO MORE I Station Authorizations, Applications (As Compiled by B • T) September 23 through September 29 Includes data on new stations, changes in existing stations, ownership changes, hearing cases, rules ft standards changes and routine roundup. Abbreviations: CP — construction permit. DA — directional an- megacycles. D — day. N — night. LS — local snn- tenna. EBP — effective radiated power. STL — set. mod. — modification, trans. — transmitter, studio- transmitter link, synch, amp. — synchro- unl. — unlimited hours, kc — kilocycles. SSA — nous amplifier, vhf — very high frequency, uhf — special service authorization. STA— special tem- ultra high frequency, ant. — antenna, anr. — aaraL porary authorization. (FCC file an* hearing vis. — visual kw — kilowatts, w — watts, sac— docket numbers given In parentheses.) Television Station Grants and Applications Since April 14, 1952 Grants since July If, 1952: vhf uhf Total Commercial 255 309 564* Educational 14 18 32 Total Operating Stations in U. S.: vhf uhf Total Commercial on air 279 120 399 Noncommercial on air 4 3 7 Applications filed since April 14, 7952: New Amend. vhf uhf Total Commercial 928 337 718 528 1,247» Educational 55 28 27 S5> Total 983 337 746 555 1,302* 1 Ninety-seven CPs (17 vhf, 80 uhf) have been deleted. » One applicant did not specify channel. •Includes 32 already granted. * Includes 596 already granted. New Tv Stations . . . APPLICATION Jonesboro, Ark. — Regional Bcstg. Co., vhf ch. 8 (180-186 mc); ERP 11.749 kw visual, 5.889 kw aural; antenna height above average terrain 309 ft., above ground 337 ft. Estimated construction cost $100,000, first year operating cost $120,000, revenue $140,000. Post office address Harold E. King, P. O. Box 794, Jonesboro, Ark. Studio and transmitter location Jonesboro, Ark. Geographic coordinates 35° 50' 52" N. Lat., 90° 39' 51" W. Long. Transmitter and antenna RCA. Consulting engi- neer Gary O. Sandstedt, Kansas City, Mo. Prin- cipals include co-owners Harold and Helen King. Applicant is licensee of KBTM-AM-FM there. Filed Sept. 23. Existing Tv Stations . . . ACTIONS BY FCC KALB-TV Alexandria, La. — Alexandria Bcstg. Co. granted STA to operate commercially on ch. 5 to Jan. 20, 1955. Granted Sept. 22; an- nounced Sept. 28. WBUF-TV Buffalo, N. Y. — WBTJF-TV Inc. granted mod. CP to change ERP to 149 kw visual and 74.5 kw aural; install new antenna, height about average terrain 416 ft. Granted Sept. 20; announced Sept. 28. Page 98 o October 4, 1954 FCC Commercial Station Authorizations As of Aug. 31, 1954* AM FM TV Licensed (all on air) 2,590 537 105 CPs on air 13 24 t308 CPs not on air 113 10 165 Total on air 2,663 561 413 Total authorized 2,716 571 578 Applications in hearing 133 3 175 New station requests 163 6 14 New station bids in hearing 72 0 163 Facilities change requests 126 20 22 Total applications pending 763 123 241 Licenses deleted in Aug. 0 1 0 CPs deleted in Aug. 2 0 4 * Does not include noncommercial educational fm and tv stations. f Authorized to operate commercially. V V V Am and Fm Summary through Sept. 29 Appls. In On Pend- Hear- Air Licensed CPs ing lne Am 2,611 2,599 135 147 72 Fm 561 537 38 4 0 WUSN (TV) Charleston, S. C— Southern Bcstg. Co. granted STA to operate commercially on ch. 2 until Feb. 17, 1955. Granted Sept. 21; an- nounced Sept. 28. WBTW (TV) Florence, S. C. — Jefferson Stand- ard Bcstg. Co. granted STA operate commer- cially on ch. 8 until Jan. 25, 1955. Granted Sept. 23; announced Sept. 28. APPLICATIONS WGAN-TV Portland, Me.— Guy Gannett Bcstg. Services seeks mod. of CP (new tv station) to change ERP to 316 kw visual and 158 kw aural; antenna height above average terrain 626 ft. Filed Sept. 28. KSL-TV Salt Lake City, Utah— Radio Service Corp. of Utah seeks mod. of CP (changes in tv station) to change ERP to 31.5 kw visual and 17.9 kw aural; designate studio location as 145 Social Hall Ave. (street name changes); antenna height above average terrain 3,936 ft. Filed Sept. 28. New Am Stations . . . APPLICATIONS Sunnyslope, Ariz. — Donald L. Blackburn, 1290 kc, 250 w unlimited. Post office address 2027 E. Campbell, Phoenix, Ariz. Estimated construction cost $25,590, first year operating cost $23,800, revenue $400,000 (sic). Filed Sept. 20. Pocomoke, Md. — Eastern Shore Bcstg. Co., 540 kc, 1 kw daytime. Post office address % G. Rus- sell Chambers, 210 New Castle St., Rehoboth Beach, Del. Estimated construction cost $23,- 381.75, first year operating cost $50,000, estimated revenue $60,000. Applicant is owned solely by G. Russell Chambers, director of engineering for Rollins Bcstg. Co.. am station operator in several cities, including WJWL Georgetown, Del. Filed Sept. 28. Hillsdale, Mich. — Baw Beese Bcstrs., 1570 kc, 250 w daytime. Post office address % E. H. Munn Sr., 306 N. West St., Hillsdale, Mich. Estimated construction cost $9,000, first year operating cost $42,000, revenue $60,000. Principals include Stan- ley W. White, auto dealer, president (14.25%); E. Harold Munn Jr., stockholder WTVB Cold- water, Mich., WSTR Sturgis, Mich., and WSHE Sheboygan, Wis. (construction permit), vice pres- ident (14.25%); Guy Osborn, insurance and real estate business, vice president (2.86%); Lloyd V. Hickok, appliance dealer, treasurer (8.57%); E. Harold Munn Sr., college teacher and stockholder WTVB and WSTR, secretary (19.14%). Twenty other stockholders, including Earl D. Seiple and Elmer D. Cheney who have interest in WSTR. Filed Sept. 28. Hopkins-St. Louis Park-Edina, Minn. — R. C. Brown, 950 kc, 1 kw daytime. Post office address R. C. Brown, 495 5th Ave. North, Hopkins, Minn. Estimated construction cost $26,940, first year operating cost $72,000, revenue $84,000. Mr. Brown is radio announcing school owner, president and 7.5% owner KXRA Alexandria, Minn., president and 40% owner KDLM Detroit Lakes, Minn. Filed Sept. 27. Pendleton, Ore.— W. Gordon Allen, 1050 kc, 1 kw daytime. Post office address W. Gordon Allen, 260 Hansen Ave., Salem, Ore. Estimated con- struction cost $13,750, first year operating cost $36,000, estimated revenue $60,000. Mr. Allen is president and 59% owner of KGAL Lebanon, Ore.; one-third owner KGAE Salem, Ore., and sole owner of KLOQ Seattle, Wash., and KRGA Springfield, Ore. Filed Sept. 23. MoTgantown, W. Va. — Mountain State Bcstg. Co., 1470 kc, 1 kw daytime. Post office address % Glacus G. Merrill, 1200 E. Pike St., Clarksburg, W. Va. Estimated construction cost $20,900, first year operating cost $25,000, revenue $40,000. Principals include Glacus G. Merrill, Marie B. Merrill and Fred Bailey. Mountain State Bcstg. is licensee of WHAR Clarksburg, W. Va. Filed Sept. 22. APPLICATION AMENDED Rosedale, Md. — 1360 Bcstg. Co. Amended ap- plication for new am station on 1360 kc 1 kw daytime DA to change studio location to Dundalk, Md. APPLICATION DISMISSED San Felipe, Calif. — Grant R. Wrathall. Dis- missed application for new am station 1290 kc 1 kw day. Dismissed Sept. 28. Existing Am Stations . . . STATIONS DELETED WABL Columbia, Miss. — Louis Alford, Phillip D. Brady and Albert Mack Smith d/b as South- western Bcstg. Co. of Miss. Forfeited CP for new am station on 980 kc 500 w daytime and call letters deleted. Deleted Sept. 29. KTXA Paducah, Tex. — V. L. Hutchison, T. C. Stinson, Dawson Reid Jr., V. R. Jackson, G. R. Tippen and C. L. Robertson d/b as Paducah Bcstg. Co. Forfeited CP new am station on 1370 kc 500 w daytime and deleted call letters. De- leted Sept. 28. PERMIT FORFEITED WWHG Hornell, N. Y. — W. H. Greenhow Co. Forfeited CP to change from 1320 kc 1 kw day to 1420 kc 1 kw day, 500 w night DA-N. Action Sept. 28. APPLICATIONS KOSI Aurora, Colo. — David M. Segal tr/as Mid-American Bcstg. Co. seeks mod. of CP to increase power from 1 kw to 5 kw (1430 kc). Filed Sept. 22. WMLT Dublin, Ga— Dublin Bcstg. Co. Re- quests change from 1340 kc 250 w unl. to 1330 kc 1 kw day. Filed Sept. 29. WWGS Tifton, Ga.— Tifton Bcstg. Corp. seeks to change from 1340 kc 250 w unlimited to 1430 kc 5 kw day. Filed Sept. 27. WMAX Grand Rapids, Mich.— Joseph C. Hooker and Charles A. Sprague d/b as WMAX Bcstg. Co. seeks assignment of permit to WMAX Inc., new firm composed of same persons. Filed Sept. 28. WAPF McComb, Miss. — Southwestern Bcstg. Co. of Miss, seeks change of frequency from 1010 kc to 980 kc. Filed Sept. 28. KGON Oregon City, Ore. — Clackamas Bcstrs. seeks change from 1230 kc 250 w unlimited to 1520 kc 5 kw unlimited DA-N. Filed Sept. 27. WBLT Bedford, Va. — Bedford Bcstg. Corp. seeks change from 1490 kc 250 w unlimited to 1350 kc 1 kw daytime. Filed Sept. 28. WCLA Colonial Heights, Va. — Harry A. Epper- Broadcasting o Telecasting ALLEN KANDEH FDR THE PURCHASE AND SALE DF RADID AND TELEVISION STATIDNS 1701 K St., N. W. • Washington 6, D. C, NA. 8-3233 Lincoln Building • New York 17, N. Y., MU. 7-4242 401 Georgia Savings Bank Bldg. • Atlanta 3, Ga., LAmar 2036 TIGHT SQUEEZE iROADCASTiNG • Telecasting October 4, 1954 • Page 99 rsave on your Transcription Library! Buy and own your own library k outright. Available either as a §||^ complete basic or your own selection of a partial . . . on our new low cost family plan! Send for details and rates RADIO TRANSCRIPTION SERVICES. INC. fj 360 N. Michigan Ave., Chicago 1, 111. the LONG ISLAND story DOMINATES Long Island's Big, Rich NASSAU COUNTY GENERAL MERCHANDISE SALES $103,060,000 Tripled Since 1952 (Sales Mgt.) * * * WHLI has a larger daytime audi- ence in the Major Long Island Market than any other station. (Conlan) ■FOR THE RECORD ■ son Jr. seeks mod. of CP to change studio loca- tion to Colonial Heights-Petersburg, Va. KBKC Mount Vernon, Wash. — Beckley Radio Co. seeks to increase day power from 500 w to 1 kw (1430 kc). Filed Sept. 29. APPLICATION AMENDED WDON Wheaton, Md.— Everett L. Dillard tr/as Commercial Radio Equipment Co. seeks to amend application for mod. of CP so as to delete request for change of frequency to 540 kc. Amended bid to seek power increase to 1 kw. Filed Sept. 23. APPLICATION DISMISSED WXOK Baton Rouge, La.-WXOK Inc. Dis- missed application for mod. of CP (new am sta- tion) to change frequency from 1260 kc to 540 kc. Dismissed Sept. 28. New Fm Stations APPLICATION Elkhart, Ind. — Clarence C. Moore, 95.1 mc, ERP 4.35 kw, antenna height above average terrain 219 ft. Estimated construction cost $500 (plus equipment on hand), first year operating cost $12,000, estimated revenue $12,000. Applicant is owner of electronic equipment firm and applicant for new am station there. Filed Sept. 28. Existing Fm Stations . . . APPLICATIONS WLRD (FM) Miami, Fla. — Mercantile Bcstg. Co. seeks mod. of license to change studio site to Miami Beach. Filed Sept. 28. WGBH-FM Boston— WGBH Educational Foun- dation seeks mod. of license to change studio site to 84 Massachusetts Ave., Cambridge, Mass. Ownership Changes ACTIONS BY FCC KCJS-AM-TV Pueblo, Colo.— Star Bcstg. Co. granted voluntary transfer of control to Bankers Life and Casualty Co. to settle loan of $323,000. Bankers Life is owner of KGA Spokane, Wash. Principals include Pres. John MacArthur (30%); Vice Pres. M. H. Wettaw (10%) and Exec. Vice Pres. L. J. Lehane (10%). Granted Sept. 29. KISJ (TV) Pocatello, Idaho — Tribune Journal Co. granted assignment of CP for ch. 6 to Eastern Idaho Bcstg. and Tv Co. (KWIK-AM-TV). There is oral agreement involving am equipment and other matters. KWIK will drop permit for its vhf ch. 10 facility and also am license (see KJRL below). Principals in Eastern Idaho include President James M. Brady; Vice President Edwin F. McDermott (8V3%); Secretary-Treasurer Frank C. Carman (12%%); Grant R. Wrathall (12\'2%), and J. Robb Brady Trust Co. (412/3%). KISJ also granted extension of completion date to Oct. 25. Granted Sept. 29. KJRL Pocatello, Idaho — Radio & Tv Bcstg. Co. granted assignment of license to Pocatello Tv Corp. (Robert S. Howard, pres.). Stock transac- tion only. Conditioned to not being consum- mated prior to surrender by Eastern Idaho Bcstg. & Tv Co. of license for KWIK and permit for KWIK-TV (ch. 10) (see KISJ above). Involved is merger of Radio & Tv Bcstg. Co. of Idaho with Eastern Idaho Bcstg. & Tv Co. whereby license of KWIK is to be surrendered and call of KJRL changed to KWIK. Comr. Hennock dissented. Granted Sept. 29. WFBR Baltimore — Baltimore Radio Show Inc. Granted transfer of control from Robert S. Mas- lin, deceased; J. Bartley Mattam Jr. and Fred- erick J. Singley Jr., trustees under voting trust agreement, to Messrs. Mattam and Singley and Frederick L. Wehr, voting trustees. No consid- eration. Granted Sept. 29. WTAC Flint, Mich.— Trendle-Campbell Bcstg. Corp. granted voluntary transfer of control to Radio Hawaii Inc. for $91,000 and assumption of liabilities up to $196,182. Radio Hawaii Inc. is licensee of operator of KPOA Honolulu and is subsidiary of Tele-Trip Policy Co., aviation in- surance. Principals include Pres. John M. Sha- heen; Sec. Philip Gandert, and Treas. Joseph P. Kane. Granted Sept. 29. KTRF Thief River Falls, Minn. — Henry K. Arneson granted assignment of license for $55,000 to KTRF Radio Corp., headed by D. L. Olson. Granted Sept. 29. WMGM-AM-FM New York — Marcus Loew Booking Agency granted assignment of license to Loew's Inc., parent firm. No change in owner- ship. Granted Sept. 21; announced Sept. 28. WCRE Cheraw, S. C; Chesterfield Bcstrs. Inc. granted voluntary assignment of license to Three States Bcstg. Co. for $21,500. Three States Bcstg. is operator of WHJC Matewan, W. Va. Principals include President Fred Morningston (16%%); Vice President Donna Bjork (16%%), and Secre- tary-Treasurer Fred A. Staples (16%%). Granted Sept. 29. KDDD Dumas, Tex. — North Plains Bcstg. Corp. granted voluntary transfer of control from J. M. and Inez L. Crabb to Lucian W. Spencer and William L. Spencer through sale of 210 shares of stock for $44,000. The Spencer brothers are asso- ciated in ownership and management of North Plains Telephone Co. Granted Sept. 29. KTFS Texarkana, Tex. — Radio Station KTFS Inc. Granted transfer of control to Arthur D. Smith Jr., licensee of WCDT Winchester, Tenn., and 60% owner WMTS Murfreesboro, Tenn. Con- sideration $69,500. Granted Sept. 29. APPLICATIONS WSFA-AM-TV Montgomery, Ala. — Montgomery Bcstg. Co. seeks transfer of control and assign- ment of license to WKY Radiophone Co., licensee of WKY-AM-TV Oklahoma City, for $562,597.90. Principals in WKY Radiophone include E. K. Gaylord, president Oklahoma Pub. Co., president; P. A. Sugg, director Oklahoma Pub. Co., execu- tive vice president; Edward L. Gaylord, vice president-treasurer Oklahoma Pub. Co., secre- tary-treasurer. Oklahoma Pub. Co., publisher Daily Oklahoman, Oklahoma City Times and Farmer-Stockman, owns 99.7%. Filed Sept. 27. WJJJ Montgomery, Ala. — Southern Bcstg. Co. seeks voluntary transfer of control to Capitol Bcstg. Co. for $36,550 plus obligations totalling $55,000 owed by Southern Bcstg. Co. to its stock- holders, E. Judkin Mathews, John C. Mathews, and Joseph G. Mathews. Principals in Capitol include: Oscar P. Covington, shoe business, pres- ident (13.89%); Clara R. Covington, vice presi- dent (13.89%); Hugh M. Smith, general manager WGWC Selma and WCOV-AM-FM-TV Montgom- ery, Ala., secretary-treasurer (2.78%); Margaret Covington Milwee, director (6.94%); W. I. Milwee, auto dealer (6.94%); Ethel Covington, director (13.89%); Peggy Milwee Carlton, director (13.89%); Hazel C. Davies, director (13.89%); Earle B. Covington, maintenance engineer (13.89%). Capitol plans to return its license of WCOV to the FCC when it gains control of WJJJ. Capitol's stockholders control WGWC, WCOV-AM-TV, and WGWD Gadsden, Ala. Filed Sept. 16. WGAU-AM-FM Athens, Ga. — J. K. Patrick, Earl B. Braswell, Tate Wright and C. A. Rowland d/b as J. K. Patrick & Co. seeks assignment of license to J. K. Patrick Bcstg. Co., new corpora- tion in which partners retain same ownership. Filed Sept. 23. WKOA Hopkinsville, Ky. — Thomas F. Wood, A. W. Wood and Charles W. Stratton d/b as Pennyrile Bcstg. Co. seeks assignment of permit to new corporation of same name and owner- ship. Filed Sept. 13. KUDL Kansas City, Mo. — David M. Segal seeks assignment of license to KUDL Inc. for $175,000. KUDL Inc is owned 78% by Mr. Segal, president. He also is principal owner WGVM Greenville, Miss., and is sole owner of KDKD, Clinton, Mo., and KOSI Aurora, Colo. He has sold KTFS Texarkana, Tex. (see Actions by FCC above). Others in KUDL Inc. include Freida F. Segal, vice president-20% owner KTFS, 1%; Harold Backum, business manager KUDL, secretary- treasurer 10%; Floyd Bell, secretary-treasurer and 1% owner KTFS, director 3%; Edward M. Guss, station manager-vice president and 2% owner WGVM, director 2%; Jack R. Stull, com- mercial manager WGVM, 2%; Leslie Eugene Abrahamson, station manager KTFS, 2%; Thomas F. Alford, commercial manager KTFS, 2%. Filed Sept. 13. KLCB Libby, Mont. — Lincoln County Bcstrs. Inc. seeks approval to prior transfer of control from Mary E. Coburn individually to herself and Mr. Coburn jointly. Mrs. Coburn, owner of 1,340 sh. (60.9%), in August 1953 sold total of 500 sh. to reduce her holding to 38.18%. Oliver G. Co- burn, owner of 809 sh. (36.77%), sold 50 sh. to reduce his holding to 34.5%. Stock was sold at $10 per sh. to William F. and Agnes Hafferman to be held 275 sh. each (12.5%). Filed Sept. 14. KCHS Truth or Consequences, N. M. — Ollie Louis Dennis and Gladys Pauline Dennis seek as- -ss'jr.sS" ««»« NEW YORK 2*. " X LOORADO Page 100 • October 4, 1954 Broadcasting Telecasting signment of license to Rex A. Tynes, consulting engineer, for $13,500. Filed Sept. 16. WWNY-AM-FM Watertown, WMSA-AM-FM Massena and WCNY-TV Carthage, N. Y. — Brock- way Co. seeks transfer of control to John B. Johnson, heir and executor of estate of his mother, Jessie R. Johnson, deceased, principal stockholder. Filed Sept. 16. KGAE Salem, Ore. — W. Gordon Allen, John B. Truhan and Justin H. Clark seek assignment of license to KGAE Inc., composed of Mr. Allen as president and 56.6% owner; John Truhan, vice president-33.3%, and Madeline Allen, secretary- treasurer 10%. Mr. Clark has filed suit for dis- solution of partnership and to determine value of his interest. Mr. Allen also is majority owner of KGAL Lebanon and Cottage Grove, Ore., and one-third owner of KGAE Salem, Ore. Mr. Truhan is executive director of KGAL and part v owner of KSGA and KGAE. Filed Sept. 14. WDAS Philadelphia — Max M. Leon Inc. seeks assignment of license to Friendly Bcstg. Co. for $72,000. Principal in Friendly is Richard Eaton, chief owner WJMO Cleveland and United Bcstg. Co., operator WOOK Washington, WINX Rock- ville, Md., WSID Essex, Md., WANT Richmond, Va., and WARK Hagerstown, Md. UBC also holds permits for WOOK-TV Washington and WTLF (TV) Cumberland, Md. Filed Sept. 23. WJZM Clarksville, Tenn.— Elmer T. Campbell and John Parry Sheftall d/b as Campbell & Sheftall seeks involuntary assignment of license to new partnership of same name composed of Mr. Sheftall and Gladys W. Campbell, executor and heiress of estate of Mr. Campbell, deceased. Filed Sept. 28. KNEL Brady, Tex.— G. L. Burns. Application for involuntary assignment of license to Gene M. Burns, executor of estate of G. L. Burns, deceased. Filed Sept. 27. WBPA Virginia Beach, Va. — J. S. Banks, J. P. Guzzy, J. L. Hoarty Jr., W. W. McClanan Jr. and J. P. Sadler d/b as Virginia Beach Bcstg. Co. seeks assignment of permit to Virginia Beach Bcstg. Corp., new firm of same ownership. Filed Sept. 28. KMO Tacoma, Wash. — KMO Inc. seeks assign- ment of license to Tacoma Radio Corp. for $200,- 000. Carl E. Haymond is chief owner of KMO Inc. Tacoma Radio Corp. includes J. Archie Morton, former assistant to president of KIRO Seattle, president and 25% owner; Clara H. Mor- ton, vice president 25%; Charles D. Hunter Jr., partner in law firm of Eisenhower, Hunter, Ramsdell & Duncan, secretary-treasurer 25%; Louis H. Hunter, vice president 25%. Filed Sept. Hearing Cases . . . ACTIONS BY FCC Newton, Iowa — Newton Bcstg. Co.; Trenton, Mo.— Trenton Bcstg. Co. Granted petition of Newton for leave to amend its application to specify 1280 kc 500 w day DA in lieu of 1490 kc 100 w unl. and for removal of said application from hearing docket. Retained in hearing appli- cation of Trenton (Dockets 11133. 11132). Action Sept. 28; announced Sept. 29. Tv Allocation— On request of Dept. of Educa- tion of Puerto Rico, the Commission extended to Oct. 4, 1954, the time for filing comments in Docket 11129 which involves proposed rule mak- ing to substitute tv ch. 11 for 6 in San Juan, and 6 for 11 in Caguas; extended to Oct. 14 the time for filing replies. Action Sept. 22; announced Sept. 23. Toledo, Ch. 11— By order of Sept. 22, Commis- sion denied motion filed by Toledo Blade Co., Toledo, Ohio, for review of examiner's ruling denying its petition for leave to amend its appli- cation to show, among other things, changes in composition of its board of directors, in re pro- ceeding involving ch. 11 in Toledo, Ohio (Dockets 11084 et al.; BPCT-262 et al.). Announced Sept. Seymour, Tex., 1230 kc— By orders of Sept. 22, Commission (1) denied second petition filed by William C. Moss for reconsideration and grant without hearing his application for modification of license of station KSEY Seymour, Tex., to increase power from 100 w to 250 w, unlimited time on 1230 kc (Docket 10218; BML-1473); and 12) removed KWTX Waco, Tex., as party to pro- ceeding and made station KADA Ada, Okla., party thereto, and granted petition of Chief, Broadcast Bureau to amend hearing issues. An- nounced Sept. 23. Levittown, Pa., 1490 kc— By orders of Sept. 22, Commission (1) granted petition filed by Levit- town-Fairless Hills Bcstrs. insofar as it requests that Commission direct Drew J. T. O'Keefe, Jack J. Dash and William F. Waterbury to specify, within 30 days, a definite site for location of their proposed antenna system in application for new am station in Levittown-Fairless Hills, Pa., Broadcasting • Telecasting From where I sit 6y Joe Marsh "Blind Man's" Bluff You know how Handy Turner down at the hardware store goes in for weird advertising stunts. Well, when it came to plugging his new Venetian blind department, his enthusiasm nearly landed him in trouble. Handy painted a warning on the tailboard of his truck: 11 Caution — blind man driving.'" "Had driven about a mile," Handy says, "when a state trooper stopped me and told me that sign might cause trouble. Guess he was right. From now on I'll advertise in the Clarion." From where I sit, I agree — the highway is no place for jokes. We all ought to be considerate of the other fellow when we're driving. In fact, let's respect our neighbor's right of way always. Then, when we have differences of opinion — say about the best route to Centerville, or whether beer or buttermilk is better with lunch — there will be less chance of anybody developing any "blind" spots. Copyright, 1954, United States Brewers Foundation October 4, 1954 • Page 101 FOR THE RECORD which is in consolidated hearing with applica- tions of Levittown-Fairless Hills Bcstrs., Levit- town, Pa., and Mercer Bcstg. Co., Trenton, N. J., all seeking new am station to operate on 1490 kc 250 w unlimited time; and (2) granted petition of O'Keefe, et al., insofar as it requests enlarge- ment of issues to permit inquiry into the question of whether Levittown-Fairless Hills Bcstrs. is real party in interest in station it proposes, and denied petition in all other respects (Dockets 10931 et al.; BP-8714 et al.). Announced Sept. 23. WOW Omaha and KCSJ Pueblo, Colo.— By or- der of Sept. 22, upon petition therefor, Commis- sion (1) set aside its action of July 21, 1954, which dismissed, for lack of prosecution, applications of Star Bcstg. Co. for modification of license of sta- tion KCSJ Pueblo, Colo., to change from DA-N to DA-1 and for renewal of license; (2) granted request for amendment of modification applica- tion to change name to D. D. Kahle and R. L. Clinton Jr. d/b as Star Bcstg. Co., and granted said application as amended; (3) granted petition to change name on renewal application similar- ly; and (4) granted joint petition of Star Bcstg. Co. and Meredith WOW, Inc. (WOW), Omaha, Neb., to remove their applications for renewal of license from hearing docket, and granted re- newal of licenses of stations KCSJ and WOW (Dockets 9785-86; BR-686, 1610). Announced Sept. 23. Opinions and Orders . . . ACTIONS BY FCC Proposals on Zone 1 vhf Height-Power — By no- tice of proposed rule making, the Commission invites comments to petitions filed by WBEN Inc. (WBEN-TV, ch. 4), Buffalo, N. Y., and WSAZ Inc. (WSAZ-TV, ch. 3), Huntington, W. Va., re- questing amendment of Sec. 3.614(b) so as to provide for use of maximum powers on all tv channels and zones with antenna heights up to 2,000 ft. and for appropriate reductions in power with antenna heights above 2,000 ft., thus apply- send for ALLIED'S PAGE 1955 CATALOG World's Largest Stocks: Everything in Electronic Supplies for TV & Radio Broadcast Stations Simplify and speed your purchasing of sta- tion electronic supplies and equipment. Send your orders to us at allied — the reliable one-supply-source for all your electronic needs. Look to us for fast, expert shipment from the world's largest stocks of special- purpose electron tubes, test instruments, high fidelity audio equipment, recorders and supplies, electronic parts and accessories- — select from complete lines of quality appa- ratus. Our expert Broadcast supply service saves you time, effort and money. Send for our complete 1955 Catalog today. It's the invaluable supply guide for your station. free copies for members of your staff are available on request. ■ am ■ We Specialize in TUBE SUPPLY for Broadcastuse IMMEDIATE DELIVERY on all types from stock one complete dependable source for Everything in Electronics ALLIED RADIO | 100 N. Western Ave., Chicago 80, III. Phone: HAymarket 1-6800 ing a uniform rule on power limitations through- out the country by providing the same rule in Zone 1 as is presently provided in Zones 2 and 3. Present rules provide that maximum powers for Zone 1 chs. 2 through 6 (100 kw) and 7 through 13 (316 kw) may be used only with antenna heights not in excess of 1,000 ft. Com- ments may be filed on or before Nov. 26, 1954. (Comr. Hennock dissented.) Order Sept. 22; announced Sept. 23. Routine Roundup . . . September 22 Decisions ACTIONS ON MOTIONS The following actions on motions were taken as indicated: By Comr. E. M. Webster Harold M. Gade, Eatontown, N. J. — Granted petition for leave to amend his am application (Docket 11124; BP-9096) in order to specify changes in technical equipment, etc. (Action Sept. 21). WRAG Carrollton, Ala. — Pickens County Bcstg. Co. — Granted petition for leave to intervene in the proceeding in re am application of WELO Tupelo, Miss. (Docket 11002; BP-8939) (Action Sept. 21). Radio Assoc. Inc., WLOX Bcstg. Co., Biloxi, Miss. — Granted petition of Radio Assoc. for an extension of time to and including Oct. 8, within which replies may be filed to the exceptions to initial decision in re tv applications (Docket 10844-45) (Action Sept. 21). By Examiner Charles J. Frederick Seaton Pub. Co., Hastings, Neb.— Granted mo- tion for continuance of hearing scheduled Sept. 22 to Oct. 6, in re application for tv ch. 5 (Docket 10965) (Action Sept. 21). KTOE Mankato, Minn. — Minnesota Valley Bcstg. Co. — Granted petition for extension of time from Sept. 20 to Sept. 27 within which to file proposed findings in re application for am facilities (Docket 10592) (Action Sept. 21). By Examiner James D. Cunningham Chief, Broadcast Bureau — Granted motion for continuance of hearing from Sept. 29 to Oct. 13, in re application of WWBZ Vineland, N. J. (Docket 10133) (Action Sept. 20). By Examiner J. D. Bond Voice of Lake Tahoe, Zephyr Cove, Nev. — Or- dered that hearing scheduled Oct. 15 in proceed- ing re new am station (Docket 11029; BP-9108), be continued until such time as may be estab- lished by subsequent order, because there is now pending another application for am facilities which would involve substantial interference with this application (Action Sept. 21). September 23 Applications ACCEPTED FOR FILING License for CP KAMO Rogers, Ark.— Radio Station KAMO. License to cover CP new am station and to specify studio location 114V2 S. First St. WKOA Hopkinsville, Ky. — Pennyrile Bcstg. Co. License to cover CP new am station. WMAW Menominee, Mich. — Green Bay Bcstg. Co. License to cover CP increase power from 100 w to 250 w, operating on 1340 kc fulltime. WJSB Crestview, Fla. — Crestview Bcstg. Co. License to cover CP new am station and specify studio location as end of W. First St. WACR Columbus, Miss. — J. W. Furr. License to cover CP increase power daytime. WABO Waynesboro, Miss. — New Laurel Radio Station Inc. License to cover CP new am station. WWNH Rochester, N. H. — Strafford Bcstg. Corp. License to cover CP increase power. Remote Control Following stations filed applications for remote control operation of their transmitters: KVSM San Mateo, Calif.; WKAM Goshen, Ind.; WCMC Wildwood, N. J. License Renewal Following stations filed applications for renewal of license: WFNS Burlington, N. C; WMNC Morganton, N. C; WOHS Shelby, N. C; WSIC Statesville, N. C; WCPS Tarboro, N. C; WAAA Winston-Salem, N. C; WPAL Charleston, S. C; WLBG Laurens, S. C; WFGN Gaffney, S. C; WCRS Greenwood, S. C; KGO-TV San Fran- cisco; WBKB (TV) Chicago; WBTV (TV) Char- lotte, N. C; KNBH (TV) Los Angeles; WFNS- FM Burlington, N. C; WCOS-FM Columbia. S. C; WDNC-FM Durham, N. C; WBBO-FM Forest City, N. C; WAKE-FM Greenville, S. C; WHNC- FM Henderson, N. C; WHPE-FM High Point, N. C; WNOS-FM High Point, N. C; WLOE-FM Leaksville, N. C; WOHS-FM Shelby, N. C; WSPA-FM Spartanburg, S. C; WCPS-FM Tar- boro, N. C; WAIR-FM Winston-Salem, N. C. Modification of CP WCOS-TV Columbia, S. C. — Radio Columbia. Mod. CP new commercial tv station for extension of completion date. KTRB-TV Modesto, Calif.— KTRB Bcstg. Co. Mod. CP new commercial tv station for extension of completion date to 4-1-55. WGN-TV Chicago — WGN Inc. Mod. CP changes in existing tv station for extension of completion date to March 1955. KTVH (TV) Hutchinson, Kan. Mod. CP new commercial tv station for extension of completion date to 3-27-55. ■ KLIF-TV Dallas, Tex.— Trinity Bcstg. Corp. Mod. CP new commercial tv station for extension of completion date to 4-11-55. September 27 Applications ACCEPTED FOR FILING Modification of License (New) Columbus, Ga. — Muscogee Bcstg. Co. Mod. CP (which authorized new am station) for approval of ant.-trans. site at Snyder Ave., 0.2 mi. W of Ingersol St., Phenix City, Ala., and (Continued on page 107) Texas Network $150,000.00 The right operator will have his investment back in three years. Good market, profitable operation. Financing avail- able. Appraisals • Negotiations • Financing BLACKBURN - HAMILTON COMPANY WASHINGTON, D. C. James W. Blackburn Washington Bldg. Sterling 3-4341-2 RADIO-TV-NEWSPAPER BROKERS CHICAGO Ray V. Hamilton Tribune Tower Delaware 7-2755-6 SAN FRANCISCO William T. Stubblefield 235 Montgomery St. Exbrook 2-5671-2 Page 102 • October 4, 1954 Broadcasting Telecasting PROFESSIONAL CARDS JANSKY & BAILEY INC. tcutive Office* 1735 De Sales St., N. W. Ices and Laboratories 1339 Wisconsin Ave., N. W. uhington, D. C. ADams 4-2414 Mtmber AFCCE • JAMES C. McNARY Consulting Engineer National Press Blag., Wash. 4, D. C. Telephone District 7-1205 Member AFCCE * —Established 19S6— PAUL GODLEY CO. Upper Montclair, N. J. MO. 3-3000 Laboratories Great Notch, N. J. Member AFCCE • GEORGE C. DAVIS 501-514 Munsey Blag. STtrllng 34111 Washington 4, D. C. Mtmber AFCCE ■ mmercial Radio Equip. Co. Fveret* L. Dillard, Gen. Mgr. ERNATIONAL BLDG. Dl. 7-1319 WASHINGTON, D. C. 0. BOX 7037 JACKSON 5302 KANSAS CITY, MO. Member AFCCE * A. D. RING & ASSOCIATES 30 Years' Experience in Radio Engineering Pennsylvania Bldg. Republic 7-2347 WASHINGTON 4, D. C. Member AFCCE * GAUTNEY & JONES CONSULTING RADIO ENGINEERS 1052 Warner Bldg. National 8-7757 Washington 4, D. C. Member AFCCE • Craven, Lohnes & Culver MUNSEY BUILDING DISTRICT 74211 WASHINGTON 4, D. C. Member AFCCE • FRANK H. MclNTOSH CONSULTING RADIO ENGINEER 1216 WYATT BLDG WASHINGTON, D. C. Metropolitan 8-4477 Member AFCCE * KEAR & KENNEDY 2 18th St., N. W. Hudson 3-9000 WASHINGTON 6, D. C. Member AFCCE ' LYNNE C. SMEBY Registered Professional Engineer" 1 G St., N. W. EX 3-8073 WASHINGTON 5, D. C. RUSSELL P. MAY 711 14th St., N. W. Sheraton BMg. Washington 5, D. C. REpublfc 7-3984 Member AFCCE • A. EARL CULLUM, JR. CONSULTING RADIO ENGINEERS HIGHLAND PARK VILLAGE DALLAS 5, TEXAS JUSTIN 6108 Member AFCCE * GEORGE P. ADAIR Consulting Radio Engineers Quarter Century Projettkmal Experience Raaio-T*M)vi«ion- Electronlcs-CommonJcatiens 1610 Eye St., N. W., Wash. 6, D. C. Executive t-itSO— Executive S-Uit (Nights-holicUys, Leckwood 8-1819) Member AFCCE * WELDON & CARR Consulting Radio & Television Engineers Washington 6, D. C Dallas, Texas 1001 Conn. Ave. 4212 S. Buckner Blvd. Member AFCCE • GUY C. HUTCHESON P. O. Box 32 AR. 4-8721 1100 W. Abram ARLINGTON, TEXAS WALTER F. KEAN AM-TV BROADCAST ALLOCATION FCC & FIELD ENGINEERING 1 Riverside Road — Riverside 7-2153 Riverside, III. (A Chicago suburb) PAGE, CREUTZ, GARRISON & WALDSCHMITT CONSULTING ENGINEERS 710 14th St., N. W. Executive 3467* Washington 5, D. C. Member AFCCE • ROBERT M. SILLIMAN John A. Moffet — Associate 1405 G St., N. W. Republic 7-6646 Washington 5, D. C. Member AFCCE • WILLIAM E. BENNS, JR. Consulting Radio Engineer 3738 Kanawha St., N. W., Wash., D. C. Phone EMerson 2-8071 Box 2468, Birmingham, Ala. Phone 6-2924 Member AFCCE ' ROBERT L. HAMMETT IONSULTING RADIO ENGINEER 821 MARKET STREET AN FRANCISCO 3, CALIFORNIA SUTTER 1-7545 JOHN B. HEFFELFINGER 815 E. 83rd St. Hiland 7010 KANSAS CITY, MISSOURI Vandivere, Cohen & Wearn Consulting Electronic Engineers 612 Evans Bldg. NA. 8-2698 1420 New York Ave., N. W. Washington 5, D. C. CARL E. SMITH CONSULTING RADIO ENGINEERS 4900 Euclid Avenue Cleveland 3, Ohio HEnderson 2-3177 Member AFCCE ■ DWELL R. WRIGHT Aeronautical Consultant serving the radio & tv industry on aeronautical problems created by antenna towers Munsey Bldg., Wash. 4, D. C. District 7-2009 (nights-holidays telephone Herndon, Va. 114) J. G. ROUNTREE, JR. 4515 Prentice Street EMerson 3266 Dallas 6, Texas IF YOU DESIRE TO JOIN THESE ENGINEERS in Professional card advertising contact Broadcastang e Telecasting 1735 DeSales St., N. W., Wash. 6, D. C. SERVICE D IRECTOI LY ustom-Built Equipment 1. S. RECORDING CO. 21 Vermont Ave., Wash. 5, D. C. Lincoln 3-2705 COMMERCIAL RADIO MONITORING COMPANY MOBILE FREQUENCY MEASUREMENT SERVICE FOR FM & TV Engineer on duty all night evert night JACKSON 5302 P. O. Box 7037 Kansas City, Mo. Grinnan Fixture Co. Minerva, Ohio DESIGNERS e BUILDERS • INSTALLERS record libraries, office partitions, re- ception desks, special consoles, fine custom cabinet work. SPOT YOUR FIRM'S NAME HERE, To Be Seen by 75,956* Readers — among them, the decision-making station owners and managers, chief engineers and technicians— applicants for am, fm, tv and facsimile facilities. * 1953 ARB Projected Readership Survey Broadcasting • Telecasting October 4, 1954 • Page 103 CLASSIFIED ADVERTISEMENTS Payable in advance. Cheeks and money orders only. Deadline: Undisplaced — Monday preceding publication date. Display — Tuesday preceding publication date. Situations Wanted 20tf per word — $2.00 minimum • Help Wanted 25tf per word — $2.00 minimum. All other classifications 30tf per word — $h.00 minimum • Display ads $15.00 per inch No charge for blind box number. Send box replies to Broadcasting • Telbcasting, 1735 DeSales St. N. W., Washington 6, D. C. Applicants: If transcriptions or bulk packages submitted. $1.00 charge for matting (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. Bboascast- ora • Te-scisttno expressly repudiates any liability or responsibility for their custody or return. RADIO Situations Wanted— (Cont'd) RADIO RADIO Help Wanted Managerial Sales manager — 5 figure financial opportunity and excellent future for real producer. Salary, lib- eral commission and travel expenses. Box 88E, B-T. Salesmen Florida: Salesman. Fulltime independent. Fine opportunity for energetic worker. Box 655E, B'T. Established network station needs commercial man for expanded sales program. Good town. Money making station. Apply by letter only, giving biographical sketch, experience and refer- ence. Box 660E, B'T. Texas station needs additional salesman. Straight salary plus commission and car allowance. Ex- cellent opportunity for man formerly P.D. or announcer who wants to earn more money. Box 730E, B'T. Experienced salesman-announcer for lkw south- ern independent. Prefer southerner who is look- ing for permanent position in a one station mar- ket. Send complete details to Box 760E, B'T. Experienced salesman for southern kilowatt day- time independent in single station market. Good salary-commission to a man who can take com- plete charge of commercial department. Send complete details to Box 761E, B'T. Lifetime opportunity — growing midwest MUZAK franchise needs top salesman. No investment but persistence required. Box 767E, B'T. Want salesman with indie background for kilo- watt in single station market. Liberal salary plus percent on gross to the right man. No in- vestment required. Box 850E, B'T. A nnouncers 1st combo, salesmen and announcers. Indiana. Box 485E, B'T. Florida: Staff announcer-DJ who can specialize as hillbilly DJ. Chance to sell on your show. Send tape and resume. Box 623E, B'T. Opportunity for good air salesman with first phone at 5 kw in progressive southern small city. Box 832E, B'T. Combination announcer-engineer, first class li- cense. Southern network station. Must be stable. Starting pay $80, 40-hour week. Box 884E, B'T. Excellent opportunity for experienced announc- er-salesman from middlewest or west for farm- ranch area. Contact KCNI, Broken Bow, Ne- braska. Have immediate opening for good announcer, first phone preferred but not essential. $70.00 starting. Send tape, resume and date available to Jack Pink, KWCO, Chickasha, Okla. Wanted — One hillbilly announcer; one good morning man, one combo man with first ticket. Send all details and salary expected, WHNC, Henderson, N. C. Phone 7136. Need sports & play-by-play — some experience, 52 week job on staff, heavy basketball. Talent. State minimum salary, tape, resume to Udell, WIMS, Michigan City, Indiana. Announcer — operator, first phone. Preferably capable sports, emphasis announcing all consider for vacancy. Michigan 5 kilowatt independent. WTVB, Box 32, Coldwater, Michigan. Technical Chief engineer for N. C. daytimer with remote control. Want settled experienced man who will maintain equipment. Some announcing ability preferred for relief work but not absolutely nec- essary. Good position for second engineer who wants to move up. Apply Box 777E, B'T. Help Wanted— (Cont'd) 5 kw in southeastern town wants chief. Perma- nent, secure, good working conditions. Give references, experience, salary requirements. Box 831E, B'T. Wanted — Chief engineer. Fulltime 5 kw direc- tional, eastern metropolitan market. Previous experience as chief not required, however, must know maintenance and construction. Salary open. Also need transmitter engineers. If you can do some announcing, it's in your favor. Write, wire or phone. Box 834E, B'T. Wanted: Engineer-announcer, permanent posi- tion, no floaters, best of working conditions, start $56.00 for 40 hours. Send tape. KPOW, Powell, Wyoming. First phone operator. Immediate opening. Give full particulars first letter. WASA, Havre de Grace, Maryland. Engineer, first phone, wanted immediately. Di- rectional experience desired. Station now under construction. Send resume and availability to Al Dubenetsky, Chief, WICH, Norwich, Connecti- cut. Production-Programming, Others Opening for experienced female continuity writer in one of the south's best radio stations. Above the average position. Give full details including experience and photograph. Box 872E, B'T. Situations Wanted Managerial Manager available. New or established small station. Excellent record, references. Box 771E, B'T. Experienced small station manager with 1st engineer license desires greater opportunity. Experienced all phases. South only. Box 839E, B'T. Excellent background broadcasting, selling. In- terested managing small radio or tv station, northeast. Fine references. Box 857E, B'T. Manager, fully experienced in programming, pro- motion, sales, announcing and engineering. Small station and independent operations. Young, good education, family. Box 858E, B'T. General manager radio station or sales manager television station available immediately. Twelve years executive experience sales and manage- ment metropolitan radio markets. Well known. Many character references. . Locate anywhere. Out because of station sale. Box 886E, B'T. Salesman Need a good salesman, radio-tv? Four years ex- perience. Excellent sales record, best references. Stable operation only. Box 801E, B'T. Top drawer salesman — eight years radio and tv. Married, family. Degree in advertising and man- agement. Want top opportunity in market over 150,000. Executive material. Box 849E, B'T. Announcers Negro announcer— DJ. Tape, references. Trained voice. Mr. Rhythm and Blues. Box 804E, B'T. Good music and newsman. 3 years, B.A. degree, married, draft exempt, employed. Northeast progressive station. Money and opportunity essential. Tape, resume. Box 827E, B'T. Some experience, easy delivery, prefer small station. Draft exempt, car. Box 830E, B'T. Play-by-play basketball, news and special events work and exceptionally strong on commercial copy. Tape on request. Prefer the West or Middlewest. Married. Box 835E, B'T. Top-notch sports announcer, available soon, present station de-emphasizing sports. Interested only in top sports station and in permanency. Best references. Eight years radio, two tv. Box 836E, B'T. Announcer-staffer with experience . . . news, special events, top hillbilly DJ. Desires eastern U.S.A. Available in two weeks. Box 838E, B'T. Announcer. News specialist. Five years ex- perience. Best references. College graduate. Box 842, B'T. First class engineer-announcer. 5 years experi- ence. College graduate. Produce and run all types shows. Fully acquainted audio and rf equipment design, installation and maintenance. Can program and write copy. 30. Employed, wife, car. Tape. References. Box 847E, B'T. Announcer — young experienced, strong on music and commercials, desire modern operation, in Michigan or good midwest and location. Box 867E, B'T. Stop! Read this . . . Announcer with first phone . . . married . . . family . . . recent veteran . young and open minded with some experience . . . want California. Box 855E, B'T. Announcer — draft exempt. Graduate Midwestern. Strong on news, music, sports and copywriting. Operate console. Tape, photo, available. Box 869E, B'T. Woman announcer and DJ. Strong on woman's shows. Library experience. College graduate. Copy, continuity. Tape, photo, resume on re- quest. Will travel. Box 870E, B'T. Twenty-one years radio experience. Efficient tv button pusher. DJ, MC, PD. Box 876E, B'T. Experienced announcer, 23, desires Florida job. Married, veteran. Available immediately. Box 883E, B'T. Versatile — announcing, production, direction, act- ing. Strong background, enthusiastic outlook. Broadcasting school graduate; college. Veteran, 24, single. Tape, photo, resume and references available. Box 887E, B'T. Experienced DJ — 6 years experience. Smooth, polished DJ delivery. Conversational, Steve Allen type. Production-minded. Canadian, now living U. S. Have visa. Available immediately, radio or tv. Box 889E, B'T. Young man. Limited experience. Good back- ground. Vet. Sober, reliable, married, would like a chance. Third class ticket. Tape on re- quest. Bob Bell, 112 N. Mississippi Ave., Atlantic City, New Jersey. Negro DJ. References. Walter Betner, 106-18 Rusco Street, Jamaica, N. Y. Sportscaster — deejay-staff. Strong play-by-play. Three years experience. College graduate, vet- eran. Prefer heavy music-sports station. Tape, resume. James H. Carrington, 228 Byrd, Scotch Plains, N. J. Experienced woman announcer-copywriter. Ex- cellent references. Alice Lexa, Lonsdale, Min- nesota. Experienced announcer — emcee, interviews, news, records. Northeast preferred — consider other. Salary $85-up. Dave Scott, 106 Gold, Utica, N. Y. One man radio-tv show: Nationally known "coun- try" recording star, 10 years radio as vocal solo with guitar, disc jockey and MC. 4 years daily tv as "Western" solo, also "childrens show." Elaborate "cowboy" wardrobe and library, coun- try, western and pop standards songs. Strictly 1 sober and reliable, references. Phone 2-6319; Write P. O. Box 35, Nashville, Tennessee. Announcers, writers, producers, familiar with sports, music, news; trained in all phases broad- casting. Available now. National Academy of Broadcasting, 3338 16th Street, N.W., Washington D. C. Station staff, light experience, news, sports strong commercial talent. Single, veteran, re- liable, travel, tape. Box 32, Glen Head, N. Y Technical Engineer, experienced. Chief maintenance, re- mote, construction. Box 764E, B'T. RADIO TELEVISION TELEVISION Situations Wanted — (Cont'd) First phone engineer, experienced transmitter, console, remotes, recordings and some combo. Box 846E, B«T. Engineer-first phone, 6 years experience — con- trol board, remote, transmitter. No announcing training, but willing to learn. Box 848E, B«T. Ten years am studio, transmitter experience. Tv training video operation, first phone. Box 853E, B«T. Engineer: Tops in experience, references. First phone. 28. Available immediately. Box 859E, B-T. Chief engineer, experienced, fully capable entire station maintenance. Best references. Box 860E, B-T. Engineer, first phone, available immediately, 20 months experience. Box 864E, B-T. Graduate radio & television school. Vet. Single, license 2nd phone. Box 868E, B-T. Engineer — 6 years experience, studio, transmit' ter, remotes, recordings. Box 880E, B>T. Engineer-first phone, one year am-fm, married, 26, veteran, draft exempt, sober, reliable, car. Available immediately. Lyle Lincoln, 223-04 144 Avenue, Springfield Gardens, New York. Ten years am-fm, one year vhf television trans- mitter experience. First class license, car. Mr. Engineer, 206 Furman Street, Syracuse, N. Y., 75-8913. Production-Programming, Others Successful, experienced PD seeks executive posi- tion, larger station. Best references. Box 772E, B»T. PD, six years experience radio-tv seeking super- visory position (programming, production, con- tinuity) larger station. College graduate. Box 774E, B«T. Available: Recently fired, toothache suffering news and sports director. Box 809E, B«T. Newswriter-editor, light experience, recent army editor. Radio journalism graduate, 24. Network station preferred. Box 828E, B-T. Two all-around newsmen, 21 years combined experience, now with 50 kw CBS basic, inter- ested in honest news operations, small or large, as team or separately. Box 845E, B»T. Program director: Production with sound back- ground of successful programming and produc- tion in all phases of radio. Presently employed in Alaska, returning to states in October wants connection where NBC network background will be of value. Good straight announcer and news- caster. Experience includes continuity, commer- cial copy, publicity and promotion. Mature, ag- gressive and stable. Box 856E, B«T. For lease: 17 years radio & tv. 2 years Mutual, writer for CBS, play-by-play for Don Lee. Mar- ried, children, college, ex-public relations officer, top references, presently program-production manager regional. Permanent job only. Pro- gramming, play-by-play, announcer-sales. What have you! Top announcer, top PD, eager for change. All inquiries answered. Tapes, etc., available. Saleable ideas, proven results. Avail- able near future. Prefer west, will go anywhere permanently. Box 866E, B«T. Top newsman. Writer-announcer now available. Ex-foreign correspondent. Experienced sales, local news, board work, copy. Box 878E, B«T. TELEVISION Help Wanted Salesmen Wanted experienced television salesman who knows creative selling. Prefer young aggressive man with ideas. Upstate New York. Send com- plete details to Box 522E, B-T. Established important market New England uhf tv station has immediate opening experienced, aggressive salesman. Excellent guarantee and commissions. Protected accounts. If you can sell, this is unlimited opportunity, wire or write. Box 852E, B«T. Help Wanted— (Cont'd) We need two top-flight men to sell television. Prefer radio or television background. Earning will be unlimited with good salary and extra liberal commissions. Successful four network station with strong local programming market area, 350,000. If interested, contact us immediate- ly. Ron Litteral, WAFB-TV, Baton Rouge, La. Announcer Wanted: Television announcer-director for sta- tion in central Pennsylvania. Please state full experience in letter of application. Box 861E, B-T. Immediate opening — good experienced an- nouncer-combination man for all-around duties, tv-radio station. Send full details first letter to KSWM-TV, Joplin, Mo. Technical Midwest 100,000 watt pioneer tv station wants experienced engineer with first phone. Up to $350 per month to start depending on experience. Wage contract with graduated increases. Send photo — employment history — references. Box 713E, B-T. Tv studio engineer, 1st phone, married. Cur- rently employed in uhf, 7 months construction, maintenance, operation. 1 year radio studio, 1 year radio transmitter. Desires west coast. Will take other if good offer. Box 862E, B«T. Tv technician for community antenna system Durango, Colorado. Send experience, salary, photo. Durango TV Net., 2354 S. Humbolt, Den- ver, Colorado. Production-Programming, Others Commercial artist position available with vhf television station. Must be good, versatile artist. Send art work samples and state experience, age, marital status, salary expected. Box 739E, B«T. Situations Wanted Managerial General manager — commercial manager. Thor- oughly experienced all phases uhf-vhf tv and radio. Outstanding background. Local, regional, national experience. Presently employed in above capacity with major market tv station. Brilliant success story. Can bring experienced personnel. Desire permanent location with stock proposition. Willing to work on percentage or salary and percentage. Box 757E, B«T. Salesmen Experienced radio and tv salesman desires lo- cating with vhf station. Will travel anywhere for the right opportunity. Excellent references. Good solid sales record . . . both in radio and tv. Box 814E, B«T. Technical Tv-am engineer, 1st phone. 12 years experience all phases. Tv producer-director, sales, married, dependable, references, prefer New England. Box 837E, B«T. Production-Programming, Others Producer-director, currently employed, desires similar position. Experienced all phases televi- sion production and announcing. Young, single and ambitious. Present employers best refer- ences. Box 657E, B»T. Tv program director. Ten years am-tv experi- ence. Outstanding qualifications of executive ability, showmanship and know-how to direct all phases of integrated programming-production operations. Radio: Announcer, DJ, news editor, program director, station manager. Television: Top commercial announcer, air personality, senior producer-director midwest vhf. Freelance writer, current series for national exposure. College education, age 28, family man, civic leader, best references. Personal interview for sound, progressive tv station offering real oppor- tunity, permanent position. Box 753E, B»T. Got CP? Thoroughly experienced PD put two stations on air. Can do same for you. Box 773E, B«T. Television personality, on-camera master of cere- monies, newsman, announcer. Looking for new opportunity with old or new operation, allied agency. Prefer mild year round climate for permanent, or travel for right company. Single, 29, three years television, five years radio. B.S. journalism. Know public relations and promo- tion. Your inquiry appreciated. Box 829E. Situations Wanted — (Cont'd) Thoroughly experienced radio, tv copy writer- announcer now employed, seeks better position with future. Well versed tv news, weather, pro- gram promotions. Cartoonist too. Young de- pendable, conscientious, a letter brings full de- tails, photo and salary requirements. Box 840E, B«T. Aggressive program director available. Have put two major market television stations on the air for same company. Learned tv operations the hard way . . . seven years of fighting tv's biggest obstacles . . . space and expenses. Security a major factor. I am 29, married, have two chil- dren. Box 851E, B-T. Six years producer-director with large network affiliate in major market. Desires position as program manager with progressive organization. Age 30, married, settled, presently employed. Box 854E, B«T. Tv director — experienced with NBC-TV affiliate. Radio announcing background. Box 871E, B»T. Film editor, one year motion picture experience, acquainted with tv film department procedure. Want to break in tv. Vet., single, 27 years old. Box 875E, B-T. For Sale Stations Free list of good radio and tv station buys now ready. Jack L. Stoll & Associates, 4958 Melrose, Los Angeles 29, California. Radio and television stations bought and sold Theatre Exchange. Licensed Brokers, Portland 22, Oregon. Equipment Etc. 300 ft. Blaw-Knox H-40 heavy duty tv tower. In storage, never erected. Box 964D, B«T. For Sale. 560 ft. 3Vs" Andrew 452 line. 4, 3Va" 90° bends, 3, 1%" to 3Vs" reducers, 1, 3Ve" end seal 8, 3Va" support hangers. Make offer. Box 389E, B«T. FREE PERSONNEL SERVICE The big problem in television today is competent people. Here we believe we can help you, as we have many station man- agers. From our school we supply quali- fied assistants who have a fundamental background so they blend into any TV operation. Call us for any of the follow- ing: • Announcers • Writers • Camera Assistants • Boom Operators • Floor Directors • Copywriters • Film Editors • Salesmen Remember, our service is FREE. We are not an employment agency. We simply supply you with graduates from our school who have been screened for ability and willingness to work. Write John Birrel, Personnel Director, for complete background data. NORTHWEST RADIO & TELEVISION SCHOOL 1221 N.W. 21st Avenue Portland 9, Oregon For Sale— (Cont'd) RADIO TELEVISION 600 foot television tower. Will support any vhf 12 bay antenna. Equipped with 6V2 coax line and all fittings. Also complete tower lighting. A bargain. Box 737E, B-T. Complete Gates 250 watt equipment. Never been unpacked. Transmitter, console, frequency mod- ulation monitors. Everything you need to get on the air in one day. Carries Gates guarantee. Box 843E, B'T. Gates 500-D transmitter, best offer — WE 39A con- sole, best offer— fm package, GE exiter BF1A1, power amplifier 4-BF-3A-1, BY-6B antenna, 90- foot self-supporting tower, frequency and modu- lation monitor type GE 4BM1-A, spare tubes, $3500, or best offer. Box 844E, B»T. GE type BT-l-B 250 w fm transmitter. May be inspected in operation. Will crate for shipment. Make offer. Chicago, Illinois. Box 877E, B«T. 375 foot Wincharger tower ready. Good paint. $5,700 new, $2,750. WDIA, Memphis, Tenn. Wanted to Boy Equipment Etc. Good used 3 kw fm transmitter, frequency moni- tor, antenna. Box 833E, B«T. Wanted: Used 250 watt transmitter in good operating condition. Box 865E, B«T. Wanted: Late model used approved frequency monitor and modulation monitor. State price, full details. Address Box 879E, B-T. Complete tv equipment, 100 kw, channel 3, studio to antenna. Advise lowest cash price and full particulars on any part. Box 885E, B-T. 10 kw amplifier for &CA fm transmitter. KFAC, Los Angeles. 5773 Wilshire Blvd. Wanted used broadcasting transmitter, 1000 watts or less. Write Chief Engineer, KSWI, or call 4041 Council Bluffs, Iowa. Miscellaneous Radio-tv kiddie show available. Nadine Thorn- ton, 1314 Georgetown Road, Danville, Illinois. PL. 6801. Instruction FCC operator license quickly. Individualized instruction correspondence or residence. Free brochure. Grantham, 6064 Hollywood Blvd., Hol- lywood, California. RADIO Help Wanted Managerial Station Manager Need experienced executive sales manager combination for radio station in Florida. Here's an opportunity where even a small volume means bonus and incentive $$ from profits. No floaters please. Give full broadcast experience first letter, including character and bank references. Must have auto. All replies confidential. Send details and photo to Box 873E, B*T. Salesmen SALESMAN Immediate opening aggressive, strong, suc- cessful salesman for well accepted 1000 watt, Michigan Independent. $350.00 month- ly draw to start. Capable, sincere, honest worker will establish fine income. Pro- mote to commercial manager. Permanent. No floaters. Send photo. Box 874E, B«T. Help Wanted— (Confd) Announcers ANNOUNCER We need a good, seasoned, all-around an- nouncer who is ready to move-up as a solid news and special events man. Must be anxious to run the department and willing to make a name for himself in a good-sized inland Massachusetts city. Send tape immediately with first letter to Box 734E, B-T. Situations Wanted Announcers TOP ANNOUNCER BURIED IN SMALL . DEAD MARKET This is a story about a Texas Cancellation G. F. Roberts of KGKL, San Angelo, Texas, writes: "Please cancel our ad. Sold equipment day of publication. Absolutely amazed at response." We don't like to deal with cancellations at B«T. But we are happy that we helped Mr. Roberts sell his equipment with one classi- fied ad insertion. If you have any equipment gathering dust in your station, why not try B«T and see what results we can get for you, too. ANNOUNCER-SALSEMAN For Florida Station Excellent opportunity for reliable man. Must have ability to do profitable job at community level. Must be neat, energetic, good references. Auto. Send photo and experience in detail to Box 888E, B»T. TOP-FLIGHT ANNOUNCER-NEWSCASTER Versatile, seasoned young broadcaster wishes to re- locate this fall with top station. AM or TV. A real professional. Seven years in top ten market; three on daily coast-to-coast program. Well qualified program director. Excellent background in news, public rela- tions, production music and drama. Executive experi- ence. Major market AFTRA station only. Best refer- ences. Box 841 E, B.T. •8= =S"S= =8-8= =&«= =s9"8= Eleven years experience ... all phases announcing . . . including Network stint. (Excel in news and commercial delivery) have reached capacity earning in present .., position ... it isn't enough! Deep . . . ,^ Selling . . . Mature Voice! Married . . . No children . . . College ... 28 years old. Finest references . . . Tape and resume on request. All replies answered. Free to travel anywhere if your offer warrants. Dig me out of a dead market . . . Let me 4 sell for your sponsors. Have given three ft weeks notice to present employer. Will be available by the time I accept your offer! Box 863E, B*T Help Wanted Managerial * I TV SALES MANAGER Aggressive new TV station on the air in November in America's forty-fourth market needs Sales Manager. Liberal salary and override arrangement. We want a young man on the way up . . . television experience preferred but not essential . . . man with ability to call on local advertisers as well as national and to inspire salesmen. Prime requisite is enthusiam. Apply immediately giving full background and snapshot if avail- able. J Box 826E, B»T k Salesman TV FILM SALESMAN to cover ad agencies & stations in New Orleans Chicago Detroit Cincinnati Salary plus expenses against commis- sion arrangement for leading TV Film Distributor. State age, experience and whether presently employed first letter. All replies held in confidence. Box 825E, B«T Production-Programming, Others HEAD OF FILM DEPARTMENT WANTED By Metropolitan TV Station Must have experience in supervision of film cutters, librarians, etc. and thorough knowledge of the TV film market. A per- manent opportunity for qualified man. Address all replies to Box 805E. For Sale TOWERS RADIO— TELEVISION Antennas — Coaxial Cable Tower Sales & Erecting Co. 6100 N. E. Columbia Blvd., Portland 1 1 , Oregon FOR SALE VHF TELEVISION EQUIPMENT CHANNEL 4 RCA TT500A TRANSMITTER AND ASSOCIATED EQUIPMENT: 2 RCA PROJECTORS & FILM CHAIN. 1 RCA STUDIO CAMERA & CONTROL AND MISCELLANEOUS TV EQUIPMENT ★ ★ ★ CONTACT: JOHN GORT, KOPR-TV BUTTE, MONTANA — PHONE 6546 FOR THE RECORD (Continued from page 102) specify studio site as 1020V2-1030V2 Broad St., Columbus. WDAS Philadelphia — Max M. Leon Inc. Mod. CP change frequency and power etc. for exten- sion of completion date. WWPA Williamsport, Pa. — Williamsport Radio Bcstg. Assoc. Inc. Mod. CP change frequency and power etc. for extension of completion date. WMBR-TV Jacksonville, Fla. — Washington Post Co. Mod. CP changes in existing tv station for extension of completion date to 1-10-55. KVXV (TV) Sioux City, Iowa— Cowles Bcstg. For Sale — (Cont'd) AVAILABLE IMMEDIATELY UHF-TV TRANSMITTER CHANNEL 38 If you're building a UHF sta- tion or satellite, this is for you ! A perfect-condition, almost-new unit, ready for action ! Incl. RCA-TTU1B 1KW UHF transmitter, RCA-TTC1B con- trol console, side band re- sponse analyzer visual demod- ulator, transmission lines, de- hydrator, 90 - degree elbows, adaptors, cover plates, gas stop, etc. For complete details, contact GREAT PLAINS TV 4 West 58th Street, New York, 19, N. Y, PLaza 9-2929 Instruction WANT a TV or RADIO JOB? Trained announcers, producers, writers now in demand NATIONAL ACADEMY OF BROADCASTING (Est. 1934) 3338 16th Street N.W. Washington, D. C. Starts new term Sept. 27 Enroll Now. DE 2-5580 Placement Service Employment Services BROADCASTERS EXECUTIVE PLACEMENT SERVICE Executive Personnel for Television and Radio Effective Service to Employer and Employee Howajid S. Fraziek TV & Radio Management Consultants 708 Bond Bldg., Washington 5, D. C. x » . * RADIO & TV PERSONNEL We screen New York's vast source of qualified personnel; take the guesswork out of hir- ing for stations anywhere. Tell us your needs, we do the rest! right at our fingertips 4 for you! CAREER BUILDERS a gency Marjorie Witty, Director, Radio-TV Div. 35 West 53rd St., New York 19 • PL 7-6385 'WM; * Co. Mod. CP changes in existing tv station for extension of completion date to 11-30-54. Remote Control Following stations filed applications for remote control operation of their transmitters: WSFA Montgomery, Ala.; WCHN Norwich, N. Y. License Renewal Following stations filed applications for re- newal of license: WNBQ (TV) Chicago; WGN- TV Chicago; WHBF-TV Rock Island, 111.; WFMY- TV Greensboro, N. C. APPLICATION RETURNED WRXO Roxboro, N. C. — Roxboro Bcstg. Co. FCC returned application for license renewal to applicant. September 28 Decisions BROADCAST ACTIONS The Commission, by the Broadcast Bureau, took the following actions on the dates shown: Actions of Sept. 24 KVTV (TV) Sioux City, Iowa — Cowles .Bcstg. Co. Granted mod. CP to extend completion date to 5-25-55. Actions of Sept. 23 WLON Lincolnton, N. C. — Lincoln County Bcstg. Co. Granted license covering change in fre- quency; 1050 kc, 500 w day (BL-5420). KGU Honolulu, Hawaii — Advertiser Pub. Co. Granted license covering change in facilities; 740 kc, 2Vz kw unl. (BL-5432). KMBL Junction, Tex. — Kimble County Bcstg. Co. Granted license covering change in trans, and studio location (BL-5433). KTLD Tallulah, La.— Howard E. Griffith. Grant- ed license for am broadcast station; 1360 kc, 500 w day (BL-5441). WLAK Lakeland, Fla. — Lakeland Bcstg. Corp. Granted license covering change in daytime power to 5 kw and install new trans. (BL-5442). WTRB Ripley, Tenn. — West Tennessee Radio Service. Granted mod. CP to change trans, and studio locations (BMP-6639). WCGC Belmont, N. C. — Central Bcstg. Co. Granted mod. CP for approval of ant., trans, and studio location and change type trans. (BMP- 6590). The following were granted mod. CPs for ex- tension of completion dates as shown: WGN-TV Chicago to 3-27-55; WOPT (TV) Chicago to 4-10- 55; KLIF-TV Dallas, Tex., to 4-11-55; KTRB-TV Modesto, Calif., to 4-17-55; KWG (TV) Tulare, Calif., to 4-1-55. Actions of Sept. 22 WJDW (TV) Boston, Mass. — J. D. Wrather Jr. Granted mod. CP to extend completion date to 4-12-55. Actions of Sept. 21 KRGA Springfield, Ore. — W. Gordon Allen. Granted license for am broadcast station; 1050 kc, 1 kw day (BL-5437). WBKH Hattiesburg, Miss. — Hattiesburg Bcstg. Co. Granted license for am broadcast station (BL-5436). KTBC-TV Austin, Tex. — Texas Bcstg. Corp. Granted license for tv broadcast station (BLCT- 203). WTVR (TV) Richmond, Va. — Havens & Martin Die. Granted license covering changes in facili- ties of tv broadcast station (BLCT-193). The following stations were granted authority to operate transmitters by remote control: WKAM Goshen, Ind.; KVSM San Mateo, Calif.; WCMC Wildwood, N. J. The following were granted mod. of CPs for extension of completion dates as shown: KSCU (TV) Santa Clara, Calif., to 3-8-55; KNBH (TV) Los Angeles, Calif., to 4-18-55. Actions of Sept. 20 The following stations were granted authority to operate transmitters by remote control: KAMO Rogers, Ark.; KERG Eugene, Ore.; KFXD Nampa, Idaho; KDAL Duluth, Minn.; WRAL Ral- eigh, N. C. KNOE-TV Monroe, La. — James A. Noe. Granted license for tv broadcast station (BLCT-199). The following were granted mod. CPs for ex- tension of completion dates as shown: WSIX-TV Nashville, Tenn., to 3-29-55; WIRK-TV West Palm Beach, Fla., to 3-20-55; WAAB-TV Worcester, Mass.. to 4-12-55. ACTIONS ON MOTIONS The following actions on motions were taken as indicated: By Comr. E. M. Webster Chief, Broadcast Bureau — Granted extension of time to and including Oct. 4 in which to file a reply to opposition of Latrobe Bcstrs. filed Sept. 15 to Broadcast Bureau's petition for modification of Issue No. 2 in proceeding in Docket 10428 (Action Sept. 23). By Examiner Basil P. Cooper Issued second order after hearing conferences in proceeding re applications of Indianapolis, Bcstg. Inc. et al., for ch. 13 in Indianapolis, Ind. (Dockets 8906 et al.) (Action of 9/24). By Examiner Hugh B. Hutchison Louis Deshotel, Aransas Pass, Tex. — On its own motion, the Commission continued without date the hearing scheduled for Sept. 27 in re Order to Show Cause (Docket 11111) (Action Sept. 24). By Examiner William G. Butts Columbia Amusement Co., Paducah Newspapers Inc., Paducah, Ky.— Granted petition of Columbia for continuance of hearing from Sept. 29 to Oct. 5 in re application for tv ch. 6 (Dockets 10875-76) (Action Sept. 24). By Examiner Herbert Sharfman By memorandum opinion and. order granted "request" filed by Zenith Radio Corp. to extent that timetable in hearing order of June 30 is further revised as follows: Applicants to ex- change written cases by Oct. 11; parties to notify each other of witnesses to be produced for cross- examination by Oct. 18, and testimony to start Nov. 1, in re ch. 2 in Chicago (Dockets 8917 et al.) (Action Sept. 24). By Examiner Thomas H. Donahue Phil Bird, Lawton, Okla. — Lawton Bcstg. Co. Examiner, on his own motion, continued hearing scheduled for Sept. 28 to Oct. 28 (Dockets 10911, 10959) (Action Sept. 23). By Examiner Charles J. Frederick Westinghouse Bcstg. Co., WWSW toe, Pitts- burgh Radio Supply House Inc., Pittsburgh, Pa. — Ordered that hearing in proceeding re applica- tions for tv ch. 11, which adjourned on Sept. 24, be resumed Sept. 30 (Dockets 8694 et al.) (Action Sept. 24). September 28 Applications ACCEPTED FOR FILING License Renewal Following stations filed applications for license renewal: WHNC Henderson, N. C; WAIM An- derson, S. C. (resubmitted). License to Cover CP WRCM (FM) New Orleans— Supreme Bcstg. Co. License to cover CP new commercial fm station. WFPK (FM) Louisville, Ky.— Louisville Free Public Library. License to cover CP new educa- tional fm station. Remote Control WDAE-FM Tampa, Fla.— Tampa Times Co. Application for remote control operation of trans. Modification of CP KBID-TV Fresno, Calif. — John Poole Bcstg. Co. Mod. CP new commercial tv station for extension of completion date from 10-12-54. WDBO-TV Orlando, Fla.— Orlando Bcstg. Co. Mod. CP new commercial tv station for extension of completion date to 4-23-55. WQXI-TV Atlanta, Ga..— Robert W. Rounsaville. Mod. CP new commercial tv station for extension of completion date to June 1955. WTLF (TV) Baltimore— United Bcstg. Co. of Eastern Maryland Inc. Mod. CP new commercial tv station for extension of completion date to , 4-1-55. License Renewal Following stations filed applications for license renewal: WTSB Lumberton, N. C; WEED Rocky Mount, N. C; WUSN Charleston, S. C; WOLS Florence, S. C; WEAB Greer, S. C; WALD Walterboro, S. C. Modification of CP KPMC Bakersfield, Calif. — Pioneer Mercantile Co. Mod. CP increase power etc. for extension of completion date. KZD? Amarillo, Tex. — Panhandle Bcstg. Co. Mod. CP new am station for approval of ant., trans, and studio site as N. E. 8th Ave. and Lynn St. KOOL-TV Phoenix, Ariz. — Maricopa Bcstrs. Inc. Mod. CP new commercial tv station for extension of completion date to 5-31-55. KKTV (TV) Colorado Springs, Colo.— Tv Colo- rado toe. Mod. CP new commercial tv station for extension of completion date to 4-26-55. APPLICATION RETURNED WFMO Fairmont, N. C. — Carolinas Bcstg. Co. FCC returned application for license renewal. Broadcasting Telecasting October 4, 1954 Page 107 Delivers a greater total audience and builds distribution for you faster than any other Atlanta television outlet . . . because WSB-TV is Represented by Edw. Petry & Co. Affiliated with The Atlanta Journal and Constitution Page 108 • October 4, 1954, Broadcasting Telecasting FOR THE RECORD Station Dallas TELEVISION MARKET with MAXIMUM POWER 100,000 Watts Video .50,000 Watts Audio DALLAS and FORT WORTH More than a Million urban population in the 50-mile area More than TWO MILLION in the 100-mile area . . . NOW September 29 Decisions BROADCAST ACTIONS The Commission en banc by Commissioners Hyde (Chairman), Sterling, Hennock, Bartley, Doerfer and Lee, took the following actions on Sept. 29: License Renewal The following stations were granted renewal of licenses for the regular period: WCEM Cam- bridge, Md.; WCYB Bristol, Va.; WEVA-AM-FM Emporia, Va.; WLOH Princeton, W. Va.; WLOW Portsmouth, Va.; WLPM Suffolk, Va.; WASH (FM) Washington, D. C; WEPM-FM Martinsburg, W. Va.; WNAV-FM Annapolis; WSVA-FM Har- risonburg, Va.; WCMS Norfolk, Va.; WBUZ Oak- land, Md.; WJIM-TV Lansing, Mich. ACTIONS ON MOTIONS The following actions on motions were taken as indicated: By Commissioner John C. Doerfer Chief, Broadcast Bureau — Granted petition for extension of time to and including Nov. 4, within which to file exceptions to initial decision in re applications of Calif. Inland Bcstg. Co. and KARM The George Harm Station, for ch. 12 in Fresno, Calif. (Dockets 9050, 10650). (Action Sept. 28). WMYB Myrtle Beach, S. C, Coastal Carolina Bcstg. Corp. — Granted petition for acceptance of its late filing of notice to appear and participate in the proceeding re application of Cape Fear Bcstg. Co. for new am station at Elizabethtown, N. C. (Docket 11143). (Action Sept. 28). WOAI San Antonio, Tex., Southland Industries Die- — Dismissed as moot its petition filed June 4 requesting leave to intervene in re applications of Mid-Cities Bcstrs., Arlington, Texas, et al. (Dockets 11024 et al). (Action Sept. 28). By Examiner J. D. Bond KVMC Colorado City, Tex., Colorado City Bcstg. Co. — Issued an order after prehearing conference in re Docket 11075 which shall govern further proceedings in this matter; further ordered that the second prehearing conference shall not be held, and hearing shall commence Oct. 19. (Action Sept. 28). September 29 Applications ACCEPTED FOR FILING Modification of CP WQXR New York Interstate Bcstg. Co.— Mod. CP increase power etc. for extension of com- pletion date. WEAT-TV West Palm Beach, Fla., WEAT-TV Inc. — Mod. CP new commercial tv station for ex- tension of completion date to 4-18-55. WHEF-TV Boston, Trans-American Tv Enter- prises Inc. — Mod. CP new commercial tv station for extension of completion date to 3-29-55. Replace Expired CP WIL-TV St. Louis, Missouri Bcstg. Corp. — re- quests CP to replace expired CP new commercial tv station. License for CP WEWS (TV) Cleveland Scripps-Howard Radio Inc. — License to cover CP changes in existing tv station. WEEU-TV Reading, Pa. Hawley Bcstg. Co.— License to cover CP new commercial tv station. License Renewal Following stations filed applications for license renewal: WBEU Beaufort, S. C; WKDK New- berry, S. C. APPLICATIONS RETURNED KOSI Aurora, Colo. — FCC returned application for mod. of CP to increase power from 1 kw to 5 kw. WTYC Rock Hill, S. C. Tri-County Bcstg. Co.— FCC returned application for license renewal. October 4, 1954 TELESTATUS Tv Stations on the Air With Market Set Count And Reports of Grantees' Target Dates Editor's note: This directory is weekly status report of (1) stations that are operating as commercial and educational outlets and (2) grantees. Triangle (►) indicates stations now on air with reg- ular programming. Each is listed in the city where it is licensed. Stations, vhf or uhf, report re- spective set estimates of their coverage areas. Where estimates differ among stations in same city, separate figures are shown for each as claimed. Set estimates are from the station. Further queries about them should be directed to that source. Total U. S. sets in use is unduplicated B»T estimate. Stations not preceded by triangle (►) are grantees, not yet operating. ALABAMA Birmingham — ► WABT (13) NBC, ABC, DuM; Blair; 293,120 ► WBRC-TV (6) CBS; Katz; 286,830 WJLN-TV (48) 12/10/52-Unknown Decaturt — ► WMSL-TV (23) Walker; 15,942 Dothant — WTVY (9) 7/2/54-12/25/54 Mobilet — ► WALA-TV (10) ABC, CBS, NBC; Headley- Reed; 86,000 WKAB-TV (48) See footnote (d) The Mobile Tv Corp. (5) Initial Decision 2/12/54 Montgomery — ► WCOV-TV (20) ABC, CBS, NBC, DuM; Ray- mer; 36,400 WSFA-TV (12) NBC; Headley-Reed; 3/25/54- 12/1/54 Munfordt — WEDM (*7) 6/2/54-Unknown Selmat— WSLA (8) 2/24/54-Unknown ARIZONA Mesa (Phoenix)— >■ KVAR (12) NBC; Raymer; 98,108 Phoenix — ► KOOL-TV (10) ABC; Hollingbery; 98,108 ► KPHO-TV (5) CBS, DuM; Katz; 98,108 KTVK (3) 6/10/54-Unknown Tucson — ► KOPO-TV (13) CBS, DuM; Hollingbery; 30.226 Broadcasting • Telecasting New Starters The following tv stations are the new- est to start regular programming: WGTH-TV Hartford, Conn. (ch. 18), Sept. 25. WINT (TV) Waterloo (Ft. Wayne), Ind. (ch. 15), Sept. 26. WMTW (TV) Poland, Me. (ch. 8), Sept. 25. KSWM-TV Joplin, Mo. (ch. 12), Sept. 25. WUSN-TV Charleston, S. C. (ch. 2), Sept. 25. KUTV (TV) Salt Lake City, Utah (ch. 2), Sept. 26. ► KVOA-TV (4) ABC, NBC; Raymer; 30,226 Yumat — ► KXVA (11) NBC, DuM; Grant; 19,410 ARKANSAS El Doradot — KRBB (10) 2/24/54-Unknown Fort Smitht— ► KFSA-TV (22) ABC, NBC, DuM; Pearson; 18,500 KNAC-TV (5) Rambeau; 6/3/54-1/1/55 Hot Springst— KTVR (9) 1/20/54-Unknown Little Rock — ► KARK-TV (4) NBC, DuM; Petry; 72,967 KETV (23) 10/30/53-TJnknown K-KATV (7) (See Pine Bluff) I 406,804 I TELEVISION HOMES in KRLD-TV'S EFFECTIVE COVERAGE AREA EXCLUSIVE CBS TELEVISION OUTLET FOR DALLAS-FORT WORTH AREAS — This Is why — ' (jCRLD-TV) ■ is your best buy Channel ^? f Represented by The BRANHAM Company October 4, 1954 Page 109 •FOR THE RECORD' Pine Blufft— ► KATV (7) ABC, CBS; Avery-Knodel; 74,851 Texarkana — ► KCMC-TV (6) See Texarkana. Tex. CALIFORNIA Bakersfield — ► KBAK-TV (29) ABC, DuM; Forjoe; 78,000 ► KERO-TV (10) CBS, NBC; Avery-Knodel; 128,595 Berkeley (San Francisco) — ► KQED (*9) Chico — ► KHSL-TV (12) ABC, CBS, NBC, DuM; Avery- Knodel; 46,735 Coronat — KCOA (52), 9/16/53-Unknown El Centrot — KPIC-TV (16) 2/10/54-Unknown Eurekat — ► KIEM-TV (3) ABC, CBS, NBC, DuM; Blair; 15,100 Fresno — KBID-TV Fresno (53). See footnote (d) ► KJEO (47) ABC, CBS; Branham; 123,354 ► KMJ-TV (24) NBC; Raymer; 119,500 KARM, The George Harm Station (12) Boiling; Initial Decision Aug. 31 Los Angeles — ► KABC-TV (7) ABC; Petry; 1,901,124 KBIC-TV (22 ) 2/10/52-Unknown ► KCOP (13) Katz; 1,901,124 ► KHJ-TV (9) DuM; H-R; 1,901,124 ► KNBH (4) NBC; NBC Spot Sis.; 1,901,124 ► KNXT (2) CBS; CBS Spot Sis.; 1,901,124 KTHE (»28). See footnote (d) ► KTLA (5) Raymer; 1,901,124 ► KTTV (11) Blair; 1,901,124 Modestot — KTRB-TV (14) 2/17/54-Unknown Montereyt — ► KMBY-TV (8) ABC, CBS, NBC, DuM; Holling- bery; 492,371 Sacramento — KBIE-TV (46) 6/26/53-Unknown ► KCCC-TV (40) ABC, CBS, NBC, DuM; Weed; 106.500 KCRA Inc. (3) Initial Decision 6/3/51 McClatchy Bcstg. Co. (10), Initial Decision 11/6/53 Salinast — ► KSBW-TV (8) ABC, CBS, NBC, DuM; Holling- bery; 492,371 San Diego — ► KFMB-TV (8) ABC, CBS; Petry; 245,167 ► KFSD-TV (10) NBC; Katz; 245,167 KUSH (21) 12/23/53-Unknown San Francisco — KBAY-TV (20) 3/11/53-TJnknown (granted STA Sept. 15) ► KGO-TV (7) ABC; Petry; 998,260 ► KPIX (5) CBS, DuM; Katz; 998,260 ► KRON-TV (4) NBC; Free & Peters; 998,260 ► KSAN-TV (32) McGillvra; 97,000 San Joset — KQXI (11) 4/15/54-Unknown San Luis Obispof — ► KVEC-TV (6) DuM; Grant; 73,538 ► KEYT (3) ABC. CBS. NBC, DuM; Hollingbery; 453,692 Stocktont — ► KOVR (13) Blair ► KTVU (36) NBC; Hollingbery; 112,000 Tulare (Fresno) — ► KWG (27) DuM; Forjoe; 150.000 COLORADO Colorado Springs — ► KKTV (11) ABC, CBS, DuM; Hollingbery; 50.074 ► KRDO-TV (13) NBC: McGillvra; 20.000 Denver — ► KBTV (9) ABC; Free & Peters; 237,198 ► KFEL-TV (2) DuM; Blair; 237,198 ► KLZ-TV (7) CBS; Katz; 237,198 ► KOA-TV (4) NBC; Petry; 237,198 KRMA-TV (»6) 7/1/53-1954 Grand Junctiont — ► KFXJ-TV (5) NBC, DuM; Holman; 3,700 Pueblo — ► KCSJ-TV (5) NBC; Avery-Knodel; 48,587 CONNECTICUT Bridgeport — WCBE (»71) 1/29/53-Unknown ► WICC-TV (43) ABC, DuM; Young; 72,340 Hartfordt— WCHF (*24) 1/29/53-Unknown ► WGTH-TV (18) ABC, DuM; H-R New Britain — ► WKNB-TV (30) CBS; Boiling; 201,892 New Haven — WELI-TV (59) H-R; 6/24/53-Unknown ► WNHC-TV f8) ABC, CBS, NBC, DuM; Katz; 702,032 New Londont — WNLC-TV (26) 12/31/52-Unknown Directory Information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. Norwicht — WCNE (*63) 1/29/53-Unknown Stamfordt — WSTF (27) 5/27/53-Unknown Waterbury — ► WATR-TV (53) ABC, DuM; Stuart; 156,000 DELAWARE Dovert — WHRN (40) 3/11/53-Unknown Wilmington — ► WDEL-TV (12) NBC, DuM; Meeker; 223,029 WILM-TV (83) 10/14/53-Unknown DISTRICT OF COLUMBIA Washington — ► WMAL-TV (7) ABC; Katz; 600,000 ► WNBW (4) NBC; NBC Spot Sis.; 631,000 WOOK-TV (50) 2/24/54-Unknown ► WTOP-TV (9) CBS; CBS Spot Sis.; 600,000 ► WTTG (5) DuM; Blair; 612,000 Washington Metropolitan Tv Corp. (20) Initial Decision 9/17/54 FLORIDA Clearwatert — WPGT (32) 12/2/53-Unknown Daytona Beacht — WMFJ-TV (2) 7/8/54-7/1/55 Fort Lauderdale — ► WFTL-TV (23) NBC; Weed; 148,000 ► WITV (17) ABC, DuM; Boiling; 121,000 (also Miami) Fort Myerst — ► WINK-TV (11) ABC; Weed; 8,789 Jacksonville — ► WJHP-TV (36) ABC, NBC, DuM; Perry; 53,374 ► WMBR-TV (4) ABC, CBS, DuM; CBS Spot Sis.; 261,000 WOBS-TV (30) Stars National; 8/12/53-1/1/55 Miami — WMFL (33) 12/9/53-Unknown WMIE-TV (27) Stars National; 12/2/53-1/1/55 WTHS-TV (*2) 11/12/53-Unknown ► WTVJ (4) CBS, NBC, DuM; Free & Peters; 265,800 ► WITV (17) See Fort Lauderdale Orlando— ► WDBO-TV (6) CBS, ABC, NBC, DuM; Blair; 60,000 P3n3ni3 Oityf ► WJDM (7) ABC, NBC, DuM; Hollingbery; 12,000 IN EARLY OCTOBER— 213,000 WATTS ERP ONLY WTVP LINKS CENTRAL ILLINOIS TO THE CHICAGO AND ST. LOUIS MARKETS WITH NO DUPLICATION We're growing with one of America's fastest-growing areas — increas- ing power in October from 17,100 watts to 213,000 watts, to provide a solid sales link between the important Chicago and St. Louis markets. Ride in — and cash in — on an interference free, unduplicated signal throughout this important area. 94.4% conversion to UHF. Best studio production facilities for test programs in Central Illinois. Affiliated with ABC and DuMont. MARKET DATA (213#000 Watt Coverage) Population 1,019,609 Households 283,157 UHF Homes 132,707 (Based on April, 1954 Surveys) DECATUR, ILLINOIS Represented by the BOLLING CO. Page 110 • October 4, 1954 Broadcasting • Telecasting Pensacolat — ► WEAR-TV (3) ABC. DuM; Hollingbery; 67,500 ► WPFA (15) CBS, DuM; Young; 26,273 St. Petersburg — ► WSUN-TV (38) ABC, CBS, NBC, DuM; Weed; 85,000 Tampat — WFLA-TV (8) Blair; 8/4/54-Feb. "55 Tampa TV Co. (13) 9/2/54-Unknown West Palm Beach — WEAT-TV (12) Walker; 2/18/54-11/1/54 ► WIRK-TV (21) ABC, DuM; Weed; 32,500 ► WJNO-TV (5) NBC; Meeker; 201,000 GEORGIA Albanyt — ► WALB-TV (10) ABC, NBC, DuM; Bum-Smith; 45,000 Atlanta — ► WAGA-TV (5) CBS, DuM; Katz; 395,769 ► WLWA (11) ABC; Crosley Sis.; 330,000 WQXI-TV (36) 11/19/53-Unknown ► WSB-TV (2) NBC; Petry; 413,235 Augusta — ► WJBF-TV (6) ABC, NBC, DuM; Hollingbery; 102.600 ► WEDW-TV (12) CBS; Headley-Reed; 104,054 Columbus — ► WDAK-TV (28) ABC, NBC, DuM; Headley- Reed; 64,441 ► WRBL-TV (4) CBS; Hollingbery; 73,647 Macon — ► WMAZ-TV (13) ABC, CBS, DuM; Avery- Knodel: 81,588 ► WNEX-TV (47) ABC, NBC; Branham; 34,662 Romet — ► WROM-TV (9) Weed; 134,290 Savannah — ► WTOC-TV (11) ABC, CBS. NBC, DuM; Avery- Knodel; 49,052 WSAV Inc. (3) Initial Decision 3/31/54 Thomasvillet — WCTV (6) Stars National; 12/23/53-1/1/55 Valdostat — WGOV-TV (37) Stars National; 2/26/53-1/1/55 IDAHO Boiset (Meridian) — ► KBOI (2) CBS, DuM; Free & Peters; 36,430 ► KIDO-TV (7) ABC, NBC, DuM; Blair; 33,000 Idaho Falls— ► KID-TV (3) ABC, CBS, NBC, DuM; Gill-Perna; 30,200 KD7T (8) ABC; Hollingbery; 2/26/53-Nov. '54 Nampat — KTVI (6) 3/11/53-Unknown Pocatellot — KISJ (6) CBS; 2/26/53-Nov. '54 KWIK-TV (10) ABC: HoUingbery; 3/26/53-Nov. •54 Twin Fallst — KLIX-TV (11) ABC; Hollingbery; 3/19/53- Early '55 ILLINOIS Belleville (St. Louis, Mo.)— ► WTVT (54) ABC, CBS, DuM; Radio Tv Repre- sentatives; 275,415. Bloomingtont — ► WBLN (15) McGillvra; 113,242 Champaign — ► WCIA (3) CBS, NBC, DuM; Hollingbery; 307.000 WTLC (*12) 11/4/53-Unknown Chicago — ► WBBM-TV (2) CBS; CBS Spot Sis.; 1,871,800 ► WBKB (7) ABC; Blair; 1,696,519 ► WGN-TV (9) DuM; Hollingbery; 1,950,000 WHFC-TV (26) 1/8/53-Unknown WIND-TV (20 ) 3/9/53-Unknown ► WNBQ (5) NBC; NBC Spot Sis.; 2,043,000 WOPT (44) 2/10/54-Unknown WTTW (»11) 11/5/53-Fall '54 Danville — ► WDAN-TV (24) ABC; Everett-McKinney; 35,000 Decatur — ► WTVP (17) ABC, DuM; Boiling; 87,000 Evanstonf — WTLE (32) 8/12/53-Unknown Harrisburgt — ► WSIL-TV (22) ABC; Walker; 20,000 Joliett— WJOL-TV (48) Holman; 8/21/53-Unknown Peoria — ► WEEK- TV (43) ABC, CBS, NBC, DuM; Head- ley-Reed; 157,245 ► WTVH-TV (19) ABC, CBS, DuM; Petry; 130,000 Quincyt (Hannibal, Mo.) — ► WGEM-TV (10) ABC, NBC; Avery-Knodel; 121,000 ► KHQA-TV (7) See Hannibal, Mo. Rockford— ► WREX-TV (13) ABC, CBS; H-R; 214,994 ► WTVO (39) NBC, DuM; Weed; 94,000 Rock Island (Davenport, Moline) — ► WHBF-TV (4) ABC, CBS, DuM; Avery-Knodel; 264.811 Springfield — ► WICS (20) ABC, NBC, DuM; Young; 81,000 INDIANA Bloomington — ► WTTV (4) ABC. CBS, NBC, DuM; Meeker; 559,657 (also Indianapolis) Elkhartt— ► WSJV (52) ABC, NBC, DuM; H-R; 123,000 EvansvilJet — ► WFIE (62) ABC, NBC, DuM; Venard; 72,000 ► WEHT (50) See Henderson, Ky. Fort Wayne — ► WKJG-TV (33) ABC, CBS, NBC, DuM; Ray- mer; 93.657 ► WINT (15) See Waterloo Anthony Wayne Bcstg Co. (69) Initial De- cision 10/27/53 Indianapolis — ► WFBM-TV (6) CBS, DuM; Katz; 663,000 ► WISH-TV (8) ABC, CBS, NBC, DuM; Boiling; 663,000 ► WTTV (4) See Bloomington LaFayettet — ► WFAM-TV (59) ABC, CBS, NBC, DuM; Ram- beau; 58,760 Muncie — ► WLBC-TV (49) ABC, CBS. NBC, DuM; Hol- man, Walker; 71,300 Notre Dame (South Bend)t — Michiana Telecasting Corp. (46) NBC; 8/12/54- Unknown Princetont — WRAY-TV (52) See footnote (d) South Bend — ► WSBT-TV (34) CBS, DuM; Raymer; 195,201 Terre Hautet— ► WTHI-TV (10) ABC, CBS, DuM; Boiling; 144,267 Waterloo! (Fort Wayne)— ► WINT (15) CBS; H-R; 94,500 IOWA Ames — ► WOI-TV (5) ABC, CBS. DuM; Weed; 240,000 Cedar Rapids — ► KCRG-TV (9) ABC. DuM; Venard; 116,444 ► WMT-TV (2) CBS; Katz; 238.060 Davenport (Moline, Rock Island) — ► WOC-TV (6) NBC; Free & Peters; 264,811 Des Moines — ► KGTV (17) ABC; Hollingbery; 76,500 ► WHO-TV (13) NBC; Free & Peters; 280,250 Cowles Broadcasting Co. (8) Initial Decision 8/26/54 Fort Dodget— ► KQTV (21) Pearson; 42,100 Mason City — ► KGLO-TV (3) CBS, DuM; Weed; 100,412 Sioux City — KCTV (36) 10/30/52-Unknown KTIV (4) NBC; Hollingbery; 1/21/54-9/29/54 ► KVTV (9) ABC, CBS, NBC, DuM; Katz; 113,294 Waterloo — ► KWWL-TV (7) ABC, CBS, NBC; Headley-Reed; 127,635 KANSAS Great Bendt— KCKT (2) 3/3/54-Unknown Hutchinson — ► KTVH (12) ABC, CBS, DuM; H-R; 147,103 Manhattant — KSAC-TV (»8) 7/24/53-Unknown Pittsburgt — ► KOAM-TV (7) ABC, NBC, DuM; Katz; 64,986 Topeka — KTKA (42) 11/5/53-Unknown ► WIBW-TV (13) ABC, CBS, DuM; Capper Sis.; 365,440 Wichita— KAKE-TV (10) Hollingbery; 4/1/54-10/15/54 ► KEDD (16) ABC. NBC; Petry; 101,292 Wichita Tv Corp. (3) Initial Decision 8/9/54 KENTUCKY Ashlandt — • WPTV (59) Petry; 8/14/52-Unknown Hendersont (Evansville, Ind.) — ► WEHT (50) CBS; Meeker; 59,353 Lexington t — WLAP-TV (27) 12/3/53-See footnote (c) WLEX-TV (18) Forjoe; 4/13/54-11/1/54 Louisville — ► WAVE-TV (3) ABC. NBC, DuM; NBC Spot Sis.; 404,538 ► WHAS-TV (11) CBS; Harrington, Righter & Parsons. See footnote (b) WKLO-TV (21) See footnote (d) WQXL-TV (41) Forjoe; 1/15/53-Fall '54 Newportt — WNOP-TV (74) 12/24/53-Unknown LOUISIANA Alexandriat — KALB-TV (5) Weed; 12/30/53-9/28/54 Baton Rouge — ► WAFB-TV (28) ABC, CBS, NBC. DuM; Young; 52.000 WBRZ (2) HoUingbery; 1/28/54-1/1/55 Lafayettet — KLFY-TV (10) Rambeau; 9/16/53-Unknown KVOL-TV (10) 9/16/53-Unknown KPLC-TV (7) Weed; 11/12/53-9/29/54 (granted STA Sept 14) ► KTAG (25) CBS, ABC, DuM; Young; 22,000 Monroe — KFAZ (43) See footnote (d) ► KNOE-TV (8) CBS, NBC, ABC, DuM; H-R; 153,500 New Orleans — WCKG (26) GiU-Perna; 4/2/53-Late "54 WCNO-TV (32) Forjoe; 4/2/53-Nov. "54 ► WDSU-TV (6) ABC, CBS, NBC, DuM; Blair; 258.412 ► WJMR-TV (61) ABC, CBS, DuM; McGillvra; 101,887 Shreveport — ► KSLA (12) ABC, CBS, NBC, DuM; Raymer; 55,600 Shreveport Tv Co. (12) Initial Decision 6/7/54 See footnote (e) KTBS Inc. (3) Initial Decision 6/11/54 MAINE Bangor — ► WABI-TV (5) CBS, NBC; Hollingbery; 81,275 ► WTWO (2) Venard do KEDD's Local Programs havo Gene McGehee's FRIDAY NIGHT DANCE PARTY has an average Mail Pull of more than JflOO pieces every week. More factual proof that KEDD's I ocal programming is way out in front, in showman- ship and production know-how, " Dance Party " and KEDD's other special features give you the most in home impact and increased sales on a local level See Petry for National or Regional Participation. 5 Represented by' Edward Petry & Co., Inc. KEDD NIC WICHITA. KANSAS Broadcasting Telecasting October 4, 1954 • Page 111 VOLUME SALES IN WORCESTER BEGIN AT THE FRONT DOOR! l^SOME SALES MAY BE MADE AT THE BACK DOOR IN WORCES- TER, but WWOR-TV — THE ONLY TELE- VISION STATION WITHIN THIS 32ND MARKET - IS THE FRONT DOOR TO VOLUME SALES! ^ WWOR-TV IS THE ONLY TELEVISION STATION WHOSE PRIMARY COVERAGE AREA COMPLETELY ENCOMPASSES THIS 600 MIL- LION DOLLAR MARKET, REPRESENTED BY l_PAUL H. RAYMER CO, Page 112 • October 4, 1954 D A U B M 0 C N T •FOR THE RECORD- Lewiston — ► WLAM-TV (17) DuM; Everett-McKinney; 21,332 Polandt — ► WMTW (8) ABC, CBS; Harrington, Righter & Parsons Portland — ► WCSH-TV (6) NBC; Weed; 123,700 +■ WGAN-TV (13) ABC, CBS; Avery-Knodel ► WPMT (53) DuM; Everett-McKinney; 46,300 MARYLAND Baltimore — ►■WAAM (13) ABC, DuM; Harrington, Righter & Parsons; 561,099 ► WBAL-TV (11) NBC; Petry; 561,099 WITH-TV (72) Forjoe; 12/18/52-Fall '54 ► WMAR-TV (2) CBS; Katz; 561,099 WTLF (18) 12/9/53-Unknown Cumberlandt — WTBO-TV (17) 11/12/53-Unknown Salisbury! — ► WBOC-TV (16) Burn-Smith MASSACHUSETTS Adams (Pittsfield)t— ► WMGT (74) ABC, DuM; Walker; 135,541 Boston — ► WBZ-TV (4) NBC; Free & Peters; 1,200,000 WGBH-TV (*2) 7/16/53-Fall '54 WJDW (44) 8/12/53-Unknown ► WNAC-TV (7) ABC, CBS, DuM; H-R; 1,200,000 Brocktont — WHEF-TV (62) 7/30/53-Fall '54 Cambridge (Boston) — ► WTAO-TV (56) DuM; Everett-McKinney; 123.000 Springfield — ► WHYN-TV (55) CBS, DuM; Branham; 143,000 ► WWLP (61) ABC, NBC; Hollingbery; 144,000 Worcester WAAB-TV (20) Forjoe: 8/12/53-Unknown ► WWOR-TV (14) ABC, DuM; Raymer; 60,384 MICHIGAN Ann Arbor — ► WP AG-TV (20) DuM; Everett-McKinney; 20,500 WUOM-TV (*26) 11/4/53-Unknown Battle Creek WBCK-TV (58) Headley-Reed; 11/20/52-Un- known WBKZ (64) See footnote (d) Bay City (Midland, Saginaw) — ► WNEM-TV (5) NBC, DuM; Headley-Reed; 298.793 Cadillact — ► WWTV (13) ABC, CBS, DuM; Weed; 60,914 Detroit — WCIO-TV (62) 11/19/53-Unknown ► WJBK-TV (2) CBS; Katz; 1,468,400 WTVS (*56) 7/14/54-Late '54 ► WWJ-TV (4) NBC; Hollingbery; 1,286,822 ► WXYZ-TV (7) ABC; Blair; 1,308,200 Booth Radio & Tv Stations Inc. (50) 9/8/54- Unknown East Lansingt — ► WKAR-TV (*60) Flint— WJRT (12) 5/12/54-Unknown Grand Rapids — ► WOOD-TV (8) ABC, CBS, NBC, DuM; Katz; 447,464 Peninsular Broadcasting Co. (23) 9/2/54-Un- known Kalamazoo — ► WKZO-TV (3) ABC, CBS, NBC, DuM; Avery- Knodel; 504,123 Lansing — ► WTLS-TV (54) ABC, DuM; Venard; 55,000 ► WJIM-TV (6) ABC, CBS, NBC; Petry; 404,180 Marquettef — WAGE-TV (6) 4/7/54-Oct. '54 Muskegont — WTVM (35) 12/23/52-Unknown Saginaw (Bay City, Midland) — ► WKNX-TV (57) ABC, CBS; Gill-Perna; 100.000 WSBM-TV (51) 10/29/53-Unknown Traverse Cityt — ► WPBN-TV (7) NBC; Holman MINNESOTA Austin — ► KMMT (6) ABC; Pearson; 95,951 Dulutht (Superior, Wis.) — ► KDAL-TV (3) ABC, NBC; Avery-Knodel; 66,500 ► WDSM-TV (6). See Superior, Wis. WFTV (38) See footnote (d) Hibbingt— KHTV (10) 1/13/54-TJnknown Minneapolis (St. Paul) — KEYD-TV (9) H-R; 6/10/54-1/1/55 ► WCCO-TV (4) CBS; Free & Peters; 489,100 ► WTCN-TV (11) ABC, DuM; Blair; 484,930 Rochester — ► KROC-TV (10) NBC; Meeker; 85,485 St. Paul (Minneapolis) — ► KSTP-TV (5) NBC; Petry; 489,100 ► WMIN-TV (11) ABC, DuM; Blair; 484,930 MISSISSIPPI Biloxit — Radio Assoc. Inc. (13) Initial Decision 7/1/54 Columbust — WCBI-TV (4) McGillvra; 7/28/54-Early '55 J 3 cltson ► WJTV (25) CBS, DuM; Katz; 52,000 ► WLBT (3) NBC; Hollingbery; 98,472 ► WSLI-TV (12) ABC; Weed; 93,000 Meridiant — WCOC-TV (30) See footnote (d) ► WTOK-TV (11) ABC, CBS, NBC, DuM; Head- ley-Reed; 44,300 MISSOURI Cape Girardeaut — KFVS-TV (12) CBS; 19/14/53-Unknown Claytont — KFUO-TV (30) 2/5/53-Unknown Columbia — ► KOMU-TV (8) ABC, CBS. NBC, DuM; H-R; 49,595 Festust — KACY (14) See footnote (d) Hannibalt (Quincy. 111.)— ► KHQA-TV (7) CBS, DuM; Weed; 124,272 ► WGEM-TV (10) See Quincy, 111. Jefferson Cityt — KRCG (13) 6/10/54-Unknown Joplint — ► KSWM-TV (12) CBS; Venard Kansas City — ► KCMO-TV (5) ABC, DuM; Katz; 414,615 ► KMBC-TV (9) CBS; Free & Peters; 414,615 ► WDAF-TV (4) NBC; Harrington, Righter & Parsons; 414,615 Kirksvillet — KTVO (3) 12/16/53-Unknown St. Joseph — ► KFEQ-TV (2) CBS, DuM; Headley-Reed; 107.612 St. Louis — ► KETC (*9) ► KSD-TV (5) ABC. CBS. NBC; NBC Spot Sis.; 661,986 ► KWK-TV (4) CBS; Katz WIL-TV (42) 2/12/53-Unknown KACY (14) See Festus ► WTVI (54) See Belleville, 111. Sedaliat— ► KDRO-TV (6) Pearson; 52,600 Springfield — ► KTTS-TV (10) CBS, DuM; Weed: 49,456 ► KYTV (3) NBC; Hollingbery: 55,020 MONTANA Billingst— ► KOOK-TV (2) ABC. CBS, NBC, DuM: Headley- Reed; 15,000 Buttet— KOPR-TV (4) See footnote (d) ► KXLF-TV (6). No estimate given. Great Fallst— ► KFBB-TV (5) CBS, ABC, DuM; Headley-Reed: 14,000 Missoulat — ► KGVO-TV (13) ABC, CBS, NBC, DuM; G1U- Perna; 12,000 NEBRASKA Holdrege (Kearney) — ► KHOL-TV (13) ABC, CBS. DuM; Meeker: 41,692 Lincoln — ► KOLN-TV (10) ABC, CBS. DuM; Avery-Kno- del; 107,204 KUON (12) See footnote (d) Omaha — ► KMTV (3) ABC, CBS, DuM; Petry; 283.150 ► WOW-TV (6) NBC, DuM; Blair; 248,594 Scottsblufft— Frontier Bcstg. Co. (10) 8/18/54-Unknown NEVADA Hendersont — KLRJ-TV (2) Pearson 7/2/54-12/1/54 Las Vegast — ► KLAS-TV (8) ABC, CBS. NBC, DuM; Weed; 16,109 Reno — ► KZTV (8) ABC, CBS, NBC. DuM; Pearson: 15,500 NEW HAMPSHIRE Keenet — WKNE-TV (45) 4/22/53-Unknown Manchestert — ► WMUR-TV (9) ABC, DuM; Weed; 240,000 Mt. Washingtont — ► WMTW (8) See Poland, Me. NEW JERSEY Asbury Parkt — ► WRTV (58) 107,000 Atlantic City — WFPG-TV (46) See footnote (d) WOCN (52) 1/8/53-Unknown Camdenf — WKDN-TV (17) 1/28/54-Unknown Newark (New York City) — ► WATV (13) Weed; 4,150,000 New Brunswickf — WTLV (*19) 12/4/52-Unknown NEW MEXICO Albuquerquet — ► KOAT-TV (7) ABC, DuM; Hollingbery; 43,797 ► KOB-TV (4) NBC: Branham: 43.797 ► KGGM-TV (13) CBS; Weed; 43,797 Roswellt — ► KSWS-TV (8) ABC, CBS, NBC, DuM; Meeker; 22,906 Directory information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. Broadcasting Telecasting NEW YORK Albany (Schenectady, Troy) — WPTR-TV (23 ) 6/10/53-Unknown ► WROW-TV (41) ABC, DuM; Boiling; 103,000 ► WTRI (35) CBS; Headley-Reed; 101,000 WTVZ (*17) 7/24/52-Unknown Binghamton — ► WNBF-TV (12) ABC, CBS, NBC, DuM; Boi- ling; 294,580 WQTV (*46) 8/14/52-Unknown Southern Tier Radio Service Inc. (40) Initial Decision 8/24/54 Bloomingdalet (Lake Placid) — WIRI (5) 12/2/53-12/1/54 Buffalo — ► WBEN-TV (4) ABC, CBS, DuM; Harrington, Righter & Parsons; 412,489. See footnote (a). ► WBUF-TV (17) ABC, CBS, NBC, DuM; H-R; 165.000 ► WGR-TV (2) ABC, NBC, DuM; Headley-Read WTVF (*23) 7/24/52-Unknown Carthaget (Watertown) — WCNY-TV (7) ABC, CBS; Weed; 3/3/54-10/8/54 Elmira — ► WTVE (24) ABC, CBS, NBC, DuM; Forjoe; 35,500 Ithaca t — WHCU-TV (20) CBS; 1/8/53-November '54 WIET (*14) 1/8/53-Unknown Kingston — ► WKNY-TV (66) ABC, CBS, NBC. DuM: Meeker; 12,639 New York — ► WABC-TV (7) ABC; Weed; 4,180,000 ► WABD (5) DuM: Avery-Knodel: 4,180,000 ► WCBS-TV (2) CBS; CBS Spot Sis.; 4,180.000 WGTV (*25) 8/14/52-Unknown ► WNBT (4) NBC: NBC Spot Sis.; 4,180,000 WNYC-TV (31) 5/12/54-Unknown ► WOR-TV (9) WOR: WOR-TV Sis.: 4,180.000 ► WPIX (11) Free & Peters; 4,180,000 ► WATV (13) See Newark, N. J. Rochester — WCBF-TV (15) 6/10/53-Unknown ► WHAM-TV (5) NBC; Hollihgbery; 255,000 ► WHEC-TV (10) ABC, CBS; Everett-McKinney: 255,000 WRNY-TV (27) 4/2/53-Unknown WROH (*21) 7/24/52-Unknown ► WVET-TV (10) ABC, CBS; Boiling; 255,000 Schenectady (Albany. Troy) — ► WRGB (6) ABC, CBS, NBC. DuM; NBC Spot Sis; 378,800 Syracuse — ► WHEN-TV (8) ABC, CBS, DuM; Katz; 345,460 WHTV (»43) 9/18/52-Unknown ► WSYR-TV (3) NBC; Headley-Reed; 348,000 Utica— WFRB (19) 7/1/53-Unknown ► WKTV (13) ABC, CBS, NBC, DuM; Cooke; 147,000 NORTH CAROLINA Ashevillet — ► WISE-TV (62) CBS, NBC; Boiling; 30,000 ► WLOS-TV (13) ABC, DuM; Venard Chapel Hillt— WUNC-TV (*4) 9/30/53-Oct. '54. Charlotte— ► WAYS-TV (36) ABC. NBC, DuM; Boiling: 54,560 ► WBTV (3) CBS, NBC, DuM; CBS Spot Sis.; 423,073 Durham t — ► WTVD (11) ABC, NBC; Headley-Reed; 116,864 Fayettevillef — WFLB-TV (18) 4/13/54-Unknown Gastoniat — WTVX (48) 4/7/54-Unknown Greensboro— WCOG-TV known ► WFMY-TV (57) ABC; Boiling; 11/20/52-Un- Harrington, (2) ABC, CBS, DuM; Righter & Parsons; 238,641 Greenville — ► WNCT (9) ABC. CBS, NBC, DuM; Pearson; 80,800 Raleigh — ► WNAO-TV (28) ABC. CBS, DuM; Avery- Knodel; 83,400 Wilmingtonf — ► WMFD-TV (6) ABC, NBC; Weed; 32,350 WTHT (3) 2/17/54-Unknown Winston-Salem — ► WSJS-TV (12) NBC: Headley-Reed; 224,064 ► WTOB-TV (26) ABC, DuM; H-R: 65.000 NORTH DAKOTA Bismarckt — ► KFYR-TV (5) ABC, CBS, NBC, DuM: Blair; 16,915 Fargof — ► WD AY-TV (6) ABC, CBS, NBC, DuM; Free & Peters; 42.260 REVERSAL PROCESSING Write for free catalogue. NATIONAL CINE LAB Box 4425 Washington 17, D. C. Grand Forkst — KNOX-TV (10) 3/10/54-Unknown Minott — ► KCJB-TV (13) ABC, CBS, NBC, DuM; Weed: 30,000 Valley Cityt— ► KXJB-TV (4) CBS; Weed; 50,000 OHIO Akron — ► WAKR-TV (49) ABC; Weed; 174,066 Ashtabulat — ► WICA-TV (15) 20,000 Cincinnati — ► WCET (*48) 2,000 ► WCPO-TV (9) ABC, DuM; Branham; 500,000 ► WKRC-TV (12) CBS; Katz; 662.236 ► WLWT (5) NBC; WLW Sis.; 525.000 WQXN-TV (54) Forjoe; 5/14/53-Oct. '54 Cleveland — WERE-TV (65) 6/18/53-Unknown ► WEWS (5) CBS; Branham; 1,048,406 WHK-TV (19) 11/25/53-Unknown ► WNBK (3) NBC; NBC Spot Sis.; 1,045,000 ► WXEL (8) ABC, CBS, DuM; Katz; 823,629 Columbus — , ► WBNS-TV (10) CBS: Blair: 307,000 ► WLWC (4) NBC; WLW Sis.: 307,000 WOSU-TV (*34 ) 4/22/53-Unknown ► WTVN-TV (6) DuM; Katz; 381.451 Dayton — ► WHIO-TV (7) CBS. DuM; Hollingbery; 637.330 WIFE (22) See footnote (d) ► WLWD (2) ABC, NBC; WLW Sis; 320,000 Elvriat— WEOL-TV (31) 2/11/54-Fall '54 Lima — WIMA-TV (35) Weed; 1/24/52-Unknown ► WLOK-TV (73) NBC; H-R; 62,973 Mansfieldt — WTVG (36) 6/3/54-Unknown Massillont — WMAC-TV (23) Petry; 9/4/52-Unknown Steubenville (Wheeling, W. Va.)— n-WSTV-TV (9) CBS; Avery-Knodel; 1.083,900 Toledo — ► WSPD-TV (13) ABC, CBS, NBC, DuM; Katz; 288,132 Youngstown — ► WFMJ-TV (21) NBC; Headley-Reed; 138,218 ► WKBN-TV (27) ABC, CBS, DuM; Raymer; 138,218 Zanesville — ► WHIZ-TV (18) ABC, CBS, NBC. DuM: Pear- son: 36,466 OKLAHOMA Adat— ► KTEN (10) ABC; Venard; 173,820 Ardmoret — KVSO-TV (12) 5/12/54-Unknown Enidt— ► KGEO-TV (5) ABC; Pearson; 118,000 Lawtont — ► KSWO-TV (7) DuM; Pearson; 54,540 Miamit — KMIV (58) 4/22/53-Unknown Muskogeet — ► KTVX (8) ABC, DuM; Avery-Knodel Oklahoma City — KETA (*13) 12/2/53-Unknown ► KMPT (19) DuM; Boiling; 98,267 ► KTVQ (25) ABC; H-R; 151,224 ► KWTV (9) CBS. DuM; Avery-Knodel; 256,102 ► WKY-TV (4) ABC, NBC; Katz; 281,522 Tuls;i— ► KCEB (23) NBC, DuM; Boiling; 103,095 ► KOTV (6) ABC, CBS, NBC, DuM; Petry; 229,100 KSPG (17) 2/4/54-Unknown KVOO-TV (2) 7/8/54-Unknown (granted STA Sept. 10) KOED-TV (*11) 7/21/54-Unknown OREGON Eugene — ► KVAL-TV (13) ABC, NBC, DuM; Hollingbery; 26,000 Medford — ► KBES-TV (5) ABC, CBS, NBC, DuM; Hoag- Blair; 23,610 Portland — KLOR (12) ABC; Hollingbery; 7/22/54-1/1/55 ► KOIN-TV (6) ABC, CBS; CBS Spots Sis.; 240,- 964 ► KPTV (27) ABC, NBC, DuM; NBC Spot Sis.; 184,745 North Pacific Tv Inc. (8) Initial Decision 6/16/54 Salemt— KSLM-TV (3) 9/30/53 -Unknown PENNSYLVANIA Allentownt — WFMZ-TV (67) Avery-Knodel; 7/16/53-Fall '54 WQCY (39) Weed; 8/12/53-Unknown Altoona — ► WFBG-TV (10) ABC, CBS, NBC, DuM; H-R; 447.128 Bethlehem — ■ ► WLEV-TV (51) NBC; Meeker; 81,118 Chambersburgt — WCHA-TV (46) See Footnote (d) Easton — ► WGLV (57) ABC, DuM; Headley-Reed; 84,915 ► WICU (12) ABC, NBC, DuM; Petry; 208,500 WLEU-TV (66) 12/31/53— Unknown ► WSEE (35) CBS, DuM; Avery-Knodel; 34,605 Harrisburg— ► WCMB-TV (27) Cooke ► WHP-TV (55) CBS; Boiling; 166,423 ► WTPA (71) ABC, NBC; Headley-Reed; 166,423 A simple, versatile and eco- nomical system consisting of two separate bays of type 1020 slotted-ring antenna can be used with a 50 kw transmitter. No diplexer of any kind is needed. The aural and visual trans- mission lines need not be of equal lengths. Write for Bul- letin T-854. ANTENNA SYSTEMS - COMPONENTS AIR NAVIGATION AIDS - INSTRUMENTS 4gk ALFORD Wf^S Manufacturing Co., Inc. 299 ATLANTIC AVE., BOSTON, MASS. Broadcasting Telecasting October 4, 1954 Page 113 FOR THE RECORD IMPACT! 450,756 viewers 62,395 sets K DUB-TV LUBBOCK, TEXAS NATIONAL REPRESENTATIVES: AVERY-KNODEL, INC. PRESIDENT AND GEN. MGR., W. D. "DUB" ROGERS GEORGE COLLIE, NAT'L. SALES MGR. Page 114 • October 4, 1954 Hazletont — WAZL-TV (63) Meeker; 12/18/52-Unknown Johnstown — ► WARD-TV (56) ABC, CBS, DuM; Weed ► WJAC-TV (6) CBS, NBC, DuM; Katz; 779,607 Lancastsr— ► WGAL-TV (8) CBS, NBC, DuM; Meeker; 554 914 WWLA (21) Venard; 5/7/53-Fall '54 Lebanont — ► WLBR-TV (15) Burn-Smith; 193,150 New Castlet — ► WKST-TV (45) ABC. DuM; Everett-McKinney: 139,578 Philadelphia — ► WCAU-TV (10) CBS; CBS Spot Sis; 1,843.213 ► WFIL-TV (6) ABC, DuM; Katz; 1,833.160 WIBG-TV (23) 10/21/53-Unknown ► WPTZ (3) NBC; Free & Peters; 1,819,362 Pittsburgh — ► WDTV (2) CBS. NBC, DuM; DuM Spot Sis.; 1,134,110 ► WENS (16) ABC. CBS, NBC; Petry; 356,354 WKJF-TV (53) See footnote (d) ► WQED (»13) WTVQ (47) Headley-Reed; 12/23/52-Unknown Reading — ► WEEU-TV (33) ABC, NBC; Headley Reed; 95.000 ► WHUM-TV (61) CBS; H-R; 219,870 Scranton — ► WARM-TV (16) ABC; HoUingbery; 168,500 ► WGBI-TV (22) CBS; Blair; 172,000 ► WTVU (73) Everett-McKinney; 150,424 Sharont — WSHA (39) 1/27/54-Unknown Wilkes-Barre — ► WBRE-TV (28) NBC; Headley-Reed; 171,000 ► WILK-TV (34) ABC, DuM; Avery-Knodel: 180,000 Williamsportt — WRAK-TV (36) Everett-McKinney; 11/13/52- Jan. '55 York— ►■WNOW-TV (49) DuM; Forjoe; 87.400 ► WSBA-TV (43) ABC; Young; 86,400 RHODE ISLAND Providence — ► WJAR-TV (10) ABC, CBS, NBC, DuM; Weed; 1,134,473 ► WNET (16) ABC. CBS, DuM; Raymer; 41,790 WPRO-TV (12) Blair; 9/2/53-Unknown (grant- ed STA Sept. 23) SOUTH CAROLINA Anderson — ► WAIM-TV (40) CBS; Headley-Reed; 70,356 Camdent — WACA-TV (15) 6/3/53-Unknown Charleston — ► WCSC-TV (5) ABC, CBS; Free & Peters; 121,113 ► WUSN-TV (2) NBC, DuM; H-R Columbia — ► WCOS-TV (25) ABC, DuM; Headley-Reed; 59,- 200 ► WIS-TV (10) ABC, NBC, DuM; Free & Peters; 126,334 ► WNOK-TV (67) CBS, DuM; Raymer; 60,000 Florencet — WBTW (8) CBS; CBS Spot Sis.; 11/25/53-10/3/54 Greenville — ► WFBC-TV (4) NBC; Weed; 277,632 ► WGVL (23) ABC, DuM; H-R; 75.300 Spartanburgt — WSPA-TV (7) CBS; HoUingbery; 11/25/53- Early '55 SOUTH DAKOTA Sioux Fallst — ► KELO-TV (11) ABC, CBS. NBC, DuM; Raymer; 84,197 TENNESSEE Chattanooga — ► WDEF-TV (12) ABC, CBS, NBC, DuM; Bran- ham; 91,450 Mountain City Tv Inc. (3) Initial Decision 7/5/54 Jscksont--™ WDXI-TV (7) Burn-Smith; 12/2/53-Oct. '54 Johnson City — ► WJHL-TV (11) ABC, CBS. NBC, DuM; Pear- son; 68,917 Knoxville — ►WATE (6) ABC, NBC; Avery-Knodel; 86,980 ► WTSK-TV (26) ABC, CBS, DuM; Pearson; 78,- 900 Memphis — ► WHBQ-TV (13) CBS; Blair; 291,181 ► WMCT (5) ABC, NBC, DuM; Branham; 291,181 WREC Broadcasting Service (3) Initial Deci- sion 8/27/54 Nashville— ► WSIX-TV (8) CBS; HoUingbery; 194,682 ► WSM-TV (4) NBC, DuM; Petry; 194,682 Old Hickory (Nashville) — ► WLAC-TV (5) CBS; Katz Directory information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. TEXAS Abilenet — ► KRBC-TV (9) ABC, NBC, DuM; Pearson; 35,307 Amarillo — ► KFDA-TV (10) ABC, CBS; Branham; 55,564 ► KGNC-TV (4) NBC, DuM; Katz; 55,564 KLYN-TV (7) 12/11/53-Unknown Austin — ► KTBC-TV (7) ABC, CBS, NBC. DuM; Raymer; 85,722 Beaumontt — ► KBMT (31) ABC, NBC, DuM; Forjoe; 28.108 Beaumont Bcstg. Corp. (6) 8/4/54-Dec. '54 Big Springt— KBST-TV (4) 7/22/54-Unknown Corpus Christit — ► KVDO-TV (22) NBC; Young; 14,744 KTLG (43) 12/9/53-U»known Gulf Coast Bcstg. Co. (6) Initial Decision 6/17/54 Dallas— KDTX (23) 1/15/53-Unknown KLIF-TV (29 ) 2/12/53-Unknown ► KRLD-TV (4) CBS; Branham; 406,804 ► WFAA-TV (8) ABC, NBC, DuM; Petry; 406,804 El Paso — ► KROD-TV (4) ABC, CBS, DuM; Branham; 57,280 KELP-TV (13) Forjoe; 3/18/54-Fall '54 ► KTSM-TV (9) NBC; HoUingbery; 57,280 Ft. Worth— ► WBAP-TV (5) ABC, NBC; Free & Peters; 401,000 Texas State Network (11) 9/17/54-Unknown Galveston — ► KGUL-TV (11) CBS; CBS Spot Sis.; 325,000 325,000 Harlingent (Brownsville, McAllen, Weslaco) — ► KGBT-TV (4) ABC, CBS, DuM; H-R; 41,237 Houston — KNUZ-TV (39) See footnote (d) ► KPRC-TV (2) NBC; Petry; 362,000 KTLJ (13) 2/23/54-Unknown KTVP (23) 1/8/53-Unknown ► KUHT (*8) 281,500 KXYZ-TV (29) 6/18/53-Unknown Longviewt — ► KTVE (32) Forjoe; 24,171 Lubbock — ► KCBD-TV (11) ABC, NBC; Raymer; 62,365 ► KDUB-TV (13) CBS, DuM; Avery-Knodel; 62,365 KFYO-TV (5) Katz; 5/7/53-Unknown Midland — ► KMID-TV (2) ABC, CBS, NBC; Venard; 38,500 San Angelo — ► KTXL-TV (8) ABC, CBS, NBC, DuM; Venard; 35.000 San Antonio — KALA (35) 3/26/53-Unknown KCOR-TV (41) O'Connell: 5/12/54-11/1/54 ► KGBS-TV (5) ABC, CBS, DuM; Katz; 207.658 li-WOAI-TV (4) NBC; Petry; 207,658 Sweetwatert — KPAR-TV (12) CBS; Avery-Knodel; 8/26/53- Unknown Temple — ► KCEN-TV (6) NBC; HoUingbery; 86,889 Texarkana (also Texarkana, Ark.) — ► KCMC-TV (6) ABC, CBS, DuM; Venard; 83,863 Tylert — ► KETX (19) CBS, NBC, DuM; 28,405 KLTV (7) ABC; Pearson; 12/7/54-Oct. '54 Victoriat — KNAL (19) Best; 3/26/53-Unknown Wacot— ► KANG-TV (34) ABC, DuM; Pearson; 44,911 Weslacot (Brownsville, Harlingen, McAllen) — ► KRGV-TV (5) NBC; Raymer; 40,375 Wichita Falls— ► KFDX-TV (3) ABC, NBC; Raymer; 71,100 ► KWFT-TV (6) CBS, DuM; Blair; 85,300 UTAH Provot — KOVO-TV (11) 12/2/53-Unknown Salt Lake City— ► KSL-TV (5) CBS, DuM; CBS Spot Sis.; 165,200 ► KTVT (4) NBC; Blair; 165,200 ► KUTV (2) ABC; Hollingsbery VERMONT Montpeliert — ► WMVT (3) ABC, CBS; Weed VIRGINIA Danvillet — ► WBTM-TV (24) ABC; Gill-Perna; 21.545 Hampton (Norfolk)— ► WVEC-TV (15) NBC; Rambeau; 110,000 WORLD FAMOUS end ■ 1" particular* Broadcasting Telecasting Harrisonburg — ► WSVA-TV (3) ABC, CBS, NBC, DuM; Pearson: 87,948 Lynchburg — ► WLVA-TV (13) ABC, CBS, PuM; Hollingbery; 120,000 Newport News — ► WACH-TV (33) Walker Norfolk — ► WTAR-TV (3) ABC, CBS, DuM; Petry; 329,247 ► WTOV-TV (27) ABC, DuM; Forjoe; 112,000 ► WVEC-TV (15) See Hampton Petersburgt — Southside Virginia Telecasting Corp. (8) Initial Decision 5/25/54 Richmond — WOTV (29) 12/2/53-Unknown ► WTVR (6) NBC; Blair; 462,058 Roanoke — ► WSLS-TV (10) ABC, NBC; Avery -Knodel; 267,837 WASHINGTON Bellinghamt — ► KVOS-TV (12) DuM; Forjoe; 76,146 Seattle (Tacoma) — ► KING-TV (5) ABC; Blair; 370,100 ► KOMO-TV (4) NBC; Hollingbery; 370,100 KCTS (*9) 12/23/53- Dec. '54 KCTL (20) 4/7/54-Unknown Spokane — ► KHQ-TV (6) NBC: Katz; 79,567 >■ KXLY-TV (4) CBS, DuM; Avery-Knodel; 89,283 KREM-TV (2) Boiling; 3/18/54-10/15/54 Tacoma (Seattle) — ► KMO-TV (13) Branham; 370,100 >■ KTNT-TV (11) CBS, DuM; Weed; 370,100 Vancouvert — KVAN-TV (21) Boiling; 9/25/53-Unknown Yakima — ► KIMA-TV (29) ABC, CBS, NBC. DuM; Weed; 28,337 WEST VIRGINIA Charleston — ► WCHS-TV (8) CBS. DuM: Branham *- WKNA-TV (49) ABC, DuM; Weed; 42,942 Clarksburgt — WBLK-TV (12) Branham: 2/17/54-1/1/55 Fairmontt — ► WJPB-TV (35) ABC, NBC, DuM; Gill-Perna; 35,200 Huntington — ► WSAZ-TV (3) NBC; Katz; 442,240 Greater Huntington Radio Corp. (13) 9/2/54- Unknown Oak Hill fBeckley)t— WOAY-TV (4) Weed; 6/2/54-Oct. '54 Parkersburgt — ► WTAP (15) ABC, DuM; Forjoe; 30,000 Wheeling — WLTV (51) 2/11/53-Unknown ► WTRF-TV (7) ABC. NBC: Hollingbery; 281.811 ► WSTV-TV (9) See Steubenville, Ohio WISCONSIN Eau Clairet — ► WEAU-TV (13) ABC, NBC, DuM; Hollingbery; 55,700 Green Bay — ► WBAY-TV (2) ABC, CBS, NBC, DuM: Weed; 195.670 WFRV-TV (5) 3/10/54-Unknown La Crosset — ► WKBT (8) CBS, NBC, DaM; Raymer; 34,600 WTLB (38) 12/16/53-Unknown Madison — ► WHA-TV (*21) ► WKOW-TV (27) CBS: Headlev-Reed; 54.000 ► WMTV (33) ABC, NBC, DuM; Meeker; 58,500 Badger Television Co. (3) Initial Decision 7/31/54 Marinettet (Green Bay) — ► WMBV-TV (11) NBC; Venard; 175,000 Milwaukee — ► WCAN-TV (25) CBS; Rosenman; 406,700 ► WOKY-TV (19) ABC, DuM; Boiling; 343,057 ► WTMJ-TV (4) NBC; Harrington, Righter & Parsons; 695,785 WTVW (12) ABC, DuM; Petry; 6/11/54-10/27/54 (granted STA Sept. 7) Neenah — ► WNAM-TV (42) ABC; George Clark Superior! (Duluth, Minn.) — ► WDSM-TV (6) CBS, DuM; Free & Peters; 66,000 ► KDAL-TV (3). See Duluth, Minn. Wausaut — WOSA-TV (16) 2/10/54-Unknown WSAU-TV (7) CBS; Meeker; 5/12/54-10/15/54 WYOMING Cheyennet — ► KFBC-TV (5) ABC, CBS, NBC, DuM; Holling- bery; 46,100 ALASKA Anchoraget — ► KFIA (2) ABC, CBS; Weed; 12,000 ► KTVA (11) NBC, DuM; Feltis; 10,000 Fairbankst — KFIF (2) ABC, CBS; 7/1/53-Unknown HAWAII Honolulut — ► KGMB-TV (9) CBS; Free & Peters; 60,000 ► KONA (11) NBC, DuM; NBC Spot Sis; 60,000 ► KULA-TV (4) ABC; Headley-Reed; 58,000 Broadcasting • Telecasting PUERTO RICO San Juant — ► WAPA-TV (4) ABC, NBC, DuM; Caribbean Networks ► WKAQ-TV (2) CBS; Inter-American; 32,006 CANADA Hamilton, Ont. — ► CHCH-TV (11) CBC, CBS, NBC; All-Canada, Young; 96,500 Kitchener, Ont. — ► CKCO-TV (13) CBC, ABC, CBS, NBC, DuM; Hardy, Weed; 50,000 London, Ont. — ► CFPL-TV (10) CBC, CBS, NBC; All-Canada, Weed; 80,627 Montreal, Que. — ► CBFT (2) CBC French; CBC; 221,216 ► CBMT (6) CBC; CBC; 221,216 Ottawa. Ont. — ► CBOT (4) CBC; CBC; 38,500 Quebec City, Que. — ► CFCM-TV (4) CBC; Hardy; 6,000 estimate Regina, Sask.t — ► CKCK-TV (2) CBC; All-Canada, Weed; 3,000 St. John, N. B.f— ► CHSJ-TV (4) CBC; All-Canada; 10,000 Sudbury, Ont.t — ► CKSO-TV (5) CBC, ABC, CBS, NBC, DuM; All-Canada, Weed; 9,102 Toronto, Ont. — ► CBLT (9) CBC, ABC, CBS, NBC, DuM; CBC; 280.000 Vancouver, B. Ct — ► CBUT (2) CBC; CBC; 30,000 Winnipeg, Man.t — ► CBWT (4) CBC; CBC; 5,000 MEXICO Juarezt (EI Paso, Tex.) — ► XEJ-TV (5) National Time Sales; 39,975 Tijuanat (San Diego) — ► XETV (6) Weed; 241,000 Total stations on air in U. S. and possessions: 406; total cities with stations on air: 272. Both totals include XEJ-TV Juarez and XETV (TV) Tijuana, Mexico, as well as educational outlets that are operating. Total sets in use 32,859,915. * Indicates educational stations. t Cities NOT interconnected to receive network service. (a) Figure does not Include 331,448 sets which WBEN-TV Buffalo reports it serves in Canada. (b) Number of sets not currently reported by WHAS-TV Louisville, Ky. Last report was 205,- 544 on July 10, 1952. (c) President Gilmore N. Nunn announced that construction of WLAP-TV has been temporarily suspended [B«T, Feb. 22]. CP has not been sur- rendered. (d) The following stations have suspended regular operations, but have not turned in CP's; WKAB- TV Mobile, Ala.; KBID-TV Fresno, Calif.; KTHE (TV) Los Angeles; W RAY-TV Princeton, Ind.; WKLO-TV Louisville, Ky.; KFAZ (TV) Monroe, La.; WBKZ (TV) Battle Creek, Mich.; WFTV (TV) Duluth, Minn.; WCOC-TV Meridian, Miss.; KACY (TV) Festus, Mo.; KOPR-TV Butte, Mont.; KUON (TV) Lincoln, Neb.; WFPG-TV Atlantic City, N. J.; WIFE (TV) Dayton, Ohio; WCHA- TV Chambersburg, Pa.; WKJF-TV Pittsburgh, Pa.; KNUZ-TV Houston, Tex. (e) Shreveport Tv Co. has received Initial deci- sion favoring it for ch. 12, which is currently operated by Interim Tv Corp. [KSLA (TV)]. Directory information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. UPCOMING Oct. 4-6: 10th Annual National Electronics Con- ference, Hotel Sherman, Chicago. Oct. 6-7: Central Canada . -oadcasters Assn., Royal York Hotel, Toronto. Oct. 8-9: Alabama Broadcasters Assn., U. of Ala- bama, Tuscaloosa. Oct. 8-10: New York State Conference, American Women in Radio & Tv, Park Sheraton Hotel, New York. Oct. 9-10: Third district. Advertising Federation of America. Hotel Roanoke, Roanoke, Va. Oct. 11-12: Assn. of Independent Metropolitan Stations. French Lick Springs, Ind. Oct. 11-15: American Institute of Electrical Engi- neers, Morrison Hotel, Chicago. Oct. 13-15: Direct Mail Advertising Assn., Hotel Statler. Boston. Oct. 13-17: Audio Engineering Society, Hotel New Yorker, New York. Oct. 14-15: Central Council. American Assn. of Advertising Agencies, Hotel Drake, Chicago. Oct. 15-16: Ohio State U. advertising conference, Columbus. Oct. 15-17: Pennsylvania chapter, American Women in Radio & Tv, Warwick Hotel, Phila- delphia. Oct. 20-21 : Kentucky Broadcasters Assn., fall meeting, Cumberland Falls Park. Oct. 21-22: Advertising Media Credit Executives Assn., Statler Hotel, St. Louis. Oct. 22-23: Ohio Assn. of Radio-Tv Broadcasters, fall sales meeting, Columbus. Oct. 22-24: Midwest Inter-City Conference of Women's Advertising Clubs of Advertising Fed- eration of America, St. Louis. Oct. 22-24: New England Hi-Fi Music Show, Hotel Touraine, Boston. Oct. 25-26: Central Canada Broadcasters Assn., Brock-Sheraton Hotel, Niagara Falls, Ont. Oct. 27-30: National Assn. of Educational Broad- casters, Hotel Biltmore, New York. Oct. 28: Standard band broadcasting conference between U. S. and Mexico, Mexico City. NOVEMBER Nov. 7-13: Lutheran Radio & Tv Week. Nov. 8: Texas Assn. of Broadcasters, semi-annual fall meeting, Rice Hotel, Houston. Nov. 8-10: Assn. of National Advertisers, Hotel Plaza, New York. Nov. 10-13: Sigma Delta Chi, Columbus, Ohio. Nov. 14: Indiana Radio-Tv Newsmen, fall meeting at WIRE studios, Indianapolis. Nov. 18: Country Music Disc Jockeys Assn., gen- eral membership meeting, Nashville, Tenn. Nov. 18-19: North Carolina Assn. of Broadcasters, Mid-Pines Hotel, Southern Pines, N. C. Nov. 22-24: Eastern Council, American Assn. of Advertising Agencies, Roosevelt Hotel, New York. JANUARY 1955 Jan. 26-28: Georgia Radio-Tv Institute, Henry W. Grady School of Journalism, U. of Georgia, Athens. SPECIAL LISTING NARTB District Meetings Oct. 4-5: NARTB Dist. 8, Sheraton-Cadillac Hotel. Detroit. Oct. 7-8: NARTB Dist. 10. Fontenelle Hotel, Omaha. Oct. 11-12: NARTB Dist. 9, Lake Lawn Hotel, Lake Delavan, Wis. Oct. 14-15: NARTB Dist. 11, Radisson Hotel, Min- neapolis. Oct. 18-19: NARTB Dist. 17, Davenport Hotel, Spokane. Oct. 21-22: NARTB Dist. 15, Clift Hotel, San Francisco. Oct. 25-26: NARTB Dist. 16, Camelback Inn, Phoe- nix, Ariz. Oct. 28-29: NARTB Dist. 14, Brown Palace, Den- ver. Nov. 4-5: NARTB Dist. 12, Jens Marie Hotel, Ponca City, Okla. Nov. 9-10: NARTB Dist. 13, Rice Hotel, Houston. October 4, 1954 • Page 115 — editorials The All-Pervasive Medium PRELIMINARY results of two nationwide surveys — one made by Alfred Politz Research Inc. for Broadcast Advertising Bureau and the four national radio networks [B*T, Sept. 27] and the other by J. A. Ward Inc. for MBS (page 87 this issue) — make one wonder why some people are so ready to write off radio. Both surveys show that approximately 95% of the nation's homes have one or more radios in working order. Both show that while some 60% of all U. S. families also own tv sets, the vast majority of televiewing goes on in the living room, while radio is found throughout the house, in kitchen, bedroom, den and fre- quently in the bathroom, too. Furthermore, both studies stress the millions of radios in automobiles, where tv cannot venture. These figures merely confirm what broadcasters have long known, that radio is everywhere, able to reach virtually the entire popula- tion at any time and reaching a considerable part of it at all times. What other medium in the entire history of advertising has ever been able to even come close to making such a claim? Radio, moreover, as MBS Research Director Richard Puff points out, offers advertisers an unparalleled opportunity to reach their prospects at "point of use," when their minds are focused on another activity in addition to listening. What better time to de- scribe a foamier shave cream, a sharper razor, than to a man while he is shaving? What better time to tell the housewife of tastier, easier-to-prepare foods than when she is getting dinner? The motor- ist on the road is the ideal prospect for gas, oil, tires and all sorts of automotive equipment — and the only way to reach him is by radio. Let's not quibble. Television, in the right time and place, is prob- ably the most effective advertising medium the world has ever known. But radio's time is all the time, its place is every place, its values such that no advertiser should overlook them and no radio salesman should allow any client or prospect to forget them for a minute. No Gain IN THIS, the fourth year of monopoly control over football tele- vision by the National Collegiate Athletic Assn., it should be evident even to the NCAA's most ardent supporters that national restrictions won't work. For one thing, a limited, once-a-week schedule will never again bring in the television money that it has last year and this. It is un- likely that any tv network in the future will wish to gamble as much as ABC-TV did this year in buying rights to the NCAA games. On unofficial but authoritative word, ABC-TV will lose money on its $4 million football package and stands to lose more if it cannot sell out its coverage of other college sports which it agreed to carry as a condition to its receiving the football rights. For another, individual universities which are on the NCAA's football schedule are discovering that the plan does not assure desired results. The Big Ten has argued for regional football tv control and, as noted elsewhere in this issue, is obtaining support for that position from Pacific Coast Conference colleges. While regional control itself would not be wholly satisfactory, it at least would be a step toward the only logical means of handling football television — the free choice by individual colleges as to whether they will allow their games to be televised. A national schedule of one game per week ignores the wishes of football fans whose interests are largely in teams in their own areas. Regional schedules would be more realistic; local arrange- ments would be ideal. Under local control, football telecasts could be used to promote local interest in the game and, with proper management, would increase attendance at the playing fields. To a lesser degree the same can be said of regional schedules. The present monopoly provides, at best, only one television game per year of particular interest to any section of the country. » The NCAA may be right in saying that such a restriction avoids reduction of gate receipts, but it also does nothing to build up attendance. It is, in short, a reactionary device which has proved its own uselessness. Page 116 • October 4, 1954 Drawn for Broadcasting • Telecasting by Sid Hix "Emily! Come see what some damfool woman is trying to sell!" The Chairmanship "Rotates" FOR SOME months it has been apparent that President Eisen- hower had no intention of renaming Rosel H. Hyde chairman of the FCC — a post he had filled with distinction since 1953. He had carried the heaviest burden of any chairman in FCC history as the first Republican to hold that office since the FCC's creation. The professional politicians, it seems, were unhappy about the manner in which Mr. Hyde had handled patronage. Evidently they wanted a clean sweep of hold-over Democrats, without regard to merit, civil service, or availability of qualified replacements. Mr. Hyde had grown up in the FCC and its predecessor Radio Commis- sion. It wasn't in his makeup to cashier those who were not out- and-out political appointees and who may have had no place to go. His job was to keep the processing lines moving, notably on tv, and he had to have people to do the work. Although preordained since last April 18, when Mr. Hyde's initial one-year term had expired (he has been acting chairman since) his supporters had hoped the President would change his mind. The show-down came with the resignation of George Sterling, necessitating a new appointment by Sept. 30, unless the FCC was to function at less-than-full strength. In choosing George C. McConnaughey of Ohio as the new com- missioner and new chairman, President Eisenhower selected a strong administrator and an attorney who without question is highly quali- fied to serve on the FCC. He has a distinguished record. Those who have worked with him, both in Ohio, where he served as chair- man of the Public Utilities Commission (1939-1945) and during the eleven months he has been chairman of the Renegotiation Board, sing his praises. His ability as an administrator, demonstrated in his accomplishments in renegotiating complex defense contracts, caught the eye of the President. There are those who look with concern upon the appointment of another "common carrier" expert to the FCC. They fear that com- mon carrier concepts might be injected into the broadcast field, which by statute is not common carrier or subject to rate regula- tion. We have read some of Mr. McConnaughey's recent public utterances, and they clearly indicate that he is a free enterprise advo- cate and believes fervently in a minimum of government interfer- ence with private business. The administration statement was that Mr. McConnaughey's appointment is in line with the "rotation policy" on chairmanships. This isn't convincing. Mr. McConnaughey is being rotated from one commission to another in an entirely new regulatory area. Nevertheless, Mr. McConnaughey, as the President's selection, deserves and most assuredly will receive the cooperation of his colleagues. Mr. Hyde reverts to the status of a commissioner. His term runs until June 30, 1959. He has no intention of quitting. Nor should he. He has grown in stature. And he will continue to grow. He has the respect and the esteem of all who know him, with the exception of a few pettifogging politicians who were after his scalp. Broadcasting • Telecasting then you must 5twtf1-foi WBRE-TV in this vast Northeastern Pennsylvania Market! with WBRE-TV . . . you Gel a complete schedule of NBC shows . . . the most powerful ever presented on TV, plus outstanding local productions and a news service which covers the entire Northeastern quarter of the state ..... and RCA - NBC Color. \^ou (jet the best quality picture . . . consistently ! The result of engineering know-how equalled by few and acknowledged by those who are in a position to judge. In addition you get 30 years of selling advantage that has produced phenomenal results for WBRE Radio and TV advertisers. *lJou (jet POWER .. 225.000 watts now serving 1,355,000 pop- ulation with a set count of 174,000 and in a matter of weeks, 1,000,000 watts covering a population of over 2,000,000. ly^ou (jet a thoroughly television con- scious coverage in a highly industrial and agricultural area in the Wilkes- Barre, Scranton, Carbondale, Williamsport, Sun- bury, Hazleton, Shamokin, Shenandoah, Blooms- burg, and Berwick markets. -TV Ch. 28 Wilkes-Barre, Pa, National Representative The Headley-Reed Co. The BIS TOP goes up in Kansas City- E q u \ P P eajo^j^M As you read this page, work proceeds day and night on the new KMBC-TV tower and RCA transmitter installation in Kansas City. These new facilities make Channel 9 the undisputed BJG TOP TV station in the Heart of America. The predicted 0.1 mv/m cov- predicted 0.1 MV/M contours FORT SCOTT • 316,000-watts power erage map, prepared by A. Earl Cullum, Jr., con- sulting engineer, shows how KMBC-TV increases the Kansas City television market by thousands of additional TV homes. g/&etf f*» JOPmosi met With its tall tower and full power, KMBC-TV brings an entirely new value to television advertising in the Heart of America. No other Kansas City station gives you the unbeatable advantage of mass coverage plus the audience-holding programming of CBS-TV . . . the nation's leading net- work . . . combined with KMBC-TV's own great local shows. Get on the CHANNEL 9 Bandwagon NOW! Contact KMBC-TV or your Free & Peters Colonel for availabilities. choice FREE & PETERS, INC. National Representatives Basic Affiliate Kansas City's Most Powerful TV Station ONE OF AMERICA'S GREATEST BROADCASTING INSTI- TUTIONS—Here Channel 9 (and Radio Stations KMBC-KFRM) originate some of the most ambitious local programming seen and heard in the Heart of America. TV facilities include 15-set TV studios, a 2600-seat theater, both RCA and Dumont studio camera chains, RCA film cameras, telops, telejectors, film pro- jectors, rear-vision slide projector, spacious client viewing room and two complete sets of remote equipment. Color telecasts can be handled from the new RCA 316,000-watt transmitter. • A The BIG TOP Station in the Heart of America Don Davis, '■ice President ' John T. Schilling, Vice President and General Manager George Higgins, Vice President and Sales Manager . . and in Radio it's KMBC, Kansas City, Missou KFRM for the State of Kansas iCTOBER 11 1954 53c PER COP re Time for Radio-Tv Page 27 ers Move Agency Row Page 28 Libel Law fered Stares Page 56 tells Minority rashington Page 64 IRE SECTION is on Page 95 BttW«»ore in a. I WMk ' I I" 1 ■ wm 3 1 ff 1 1 Iv 1 i mm ■fn : I 11 t ONflilf 11 1 ft scsif i» TH Radio's rarin' in Baltimore! . . and the BIG BARGAIN buy is still W-l-T-H 143,000 radio sets sold last year; only 48,000 TV sets! W-I-T-H's audience is bigger now than ever! And the rates are just the same. Last year more than 143,000 radio sets were added in the Baltimore area. Now — more than ever — you get a lot for a little from W-I-T-H. Baltimore is a tight, compact market. W-I-T-H covers all you need with top Nielsen- at rates that make it possible to get the frequency of impact that produces sales. Get your Forjoe man to give you the whole story about W-I-T-H and the Baltimore market. IN BALTIMORE TOM TINSLEY, PRESIDENT REPRESENTED BY FORJOE & COMPANY (£sso) DOES A COMPLETE JOB SO DO HAVENS AND MARTIN, Inc. STATIONS.. WMBG WCOD WTVR IICHMONB^P Maximum power — 100,000 watts at Maximum Height- 1049 feet Esso Standard Oil Company knows its business well. It does a complete job in the refining, distribution and sale of Esso products. The geologist, rigger, chemist, tank truck driver and your Esso Dealer are but a few of the skilled members of the Esso family. And their specialists in advertising effectively use the air to develop wide distribution and sale of Esso products. Specialists in management and programming at the Havens & Martin Stations, Inc., also do a complete job. You'll find a combination of experience through pioneering and program imagination that has built up large and loyal audiences in the rich areas around Richmond. It's a complete job of turning ideas into sales results for advertisers on WMBG, WCOD and WTVR. Plan your campaign to work hand in hand with the "First Stations of Virginia." WMBG am WCOD ™ WTVR FIRST STATIONS OF VIRGINIA Havens & Martin Inc. Stations are the only complete broadcasting institution in Richmond. Pioneer NBC outlets for Virginia's first market. WTVR represented nationally by Blair TV, Inc. WMBG represented nationally by the Boiling Co. FOR SUCCESSFUL SALES CAMPAIGNS IN THE INTERMOUNTAIN WEST ih ® <> *- Merchandisers "Plus eleven more waiting in Nebraska, Colorado, New Mexico and Texas. titer ountain Lynn L. Meyer, President The plus in every campaign hinges heavily on the effectiveness of the merchandising. Intermountain Network station managers are strong on promises— stronger on delivery. Latch on to these experienced merchandisers— rope extra sales. Salt Lake City, Utah— 146 So. Main Denver, Colorado— Hotel Albany Represented by Avery-Knodel, Inc New York - Chicago - Los Angeles San Francisco - Dallas - Atlanta Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and July by Broadcasting Publications, Inc., 1735 DeSales St., N.W., Washington 6. D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March 3, 1879. AMERICAN AIRLINES buy 85SO hours It's the BIGGEST order in KRLD's history, and we're mighty proud of it. The confidence the great AMERICAN AIRLINES has shown in KRLD's ability to cover the entire southwest with its "Midnight 'til Dawn" pro- gram alone, demonstrates again KRLD's outstanding leadership among the nation's MAXIMUM POWER radio stations. KRLD Radio's 50,000 watts full-time power penetrates into every nook and corner of the Great Southwest; and in Dallas and Fort Worth, more people listen to KRLD morning, afternoon and evening, 7 days a week, than to any other station or frequency. Pulse . . . April-May, 1954. EXCLUSIVE CBS OUTLET FOR THE DALLAS AND f O R T WORTH AREA OWNERS AND OPERATORS OF KRLD-TV, 100,000 WATTS VIDEO THE BIGGEST BUY IN THE BIGGEST MARKET IN THE BIGGEST STATE THE TIMES HERALD STATION ... THE BRANHAM CO., Exclusive Representative John W. Runyon, Chairman of the Board . Clyde W. Rembert, President NOW OPERATING 24 HOURS A DAY ON 1 080 KC Page 4 • October 11, 1954 Broadcasting • Telecasting closed circuit GEORGE C. McCONNAUGHEY took $2,500 salary cut in accepting FCC chair- manship. As chairman of Renegotiation Board he earned $17,500 annually. FCC chairmanship (and commissionerships) pays $15,000. Government salary, how- ever, is not of critical importance to Mr. McConnaughey, who has had successful law practice, now being carried on by one of his two sons, George Jr., in Columbus, Ohio. ★ ★ ★ CERTAIN to provoke widespread interest, if not criticism, is radio campaign planned for Kirvon "breast-developer" tablets. World Wide Pharmacal Distributing Co., Chicago, which imports tablets from France, and its agency, Thomas Wain- wright & Assoc., say several stations in Midwest have accepted test campaign. Agency is now working on commercial copy problem, which obviously will be intricate. ★ ★ ★ DON'T CONSIGN to File X name of Lewis E. Berry, who lost appointment to Sterling vacancy on FCC to George C. McConnaughey. Michigan Republican, now deputy department counselor of the Army [B»T, Sept. 20], reportedly is next in line for any Republican vacancy that may develop. He's championed by Sen. Potter (R-Mich.) who asserted himself rather briskly when his man failed to get Sterling spot. ★ ★ ★ DECISIONS of FCC hearing examiners in comparative tv fights are being knocked over at rate of 2-to-l with reversal by the Commission last week of an examiner's recommendation in Sacramento ch. 10 case (story page 58). Of nine major comparative cases, Commission has re- versed examiners in six. ★ ★ ★ SLATED TO be new general manager of KFSD-AM-TV San Diego, acquired by Fox, Wells Co. from Airfan Radio Corp. Ltd. for $2.8 million (now awaiting FCC approval), is William Goetze, San Fran- cisco agency man and partner in firm of Elliott, Goetze & Boone. Although he has had no direct station operating experience, Mr. Goetze reportedly is front runner, because of his knowledge of West Coast people and places and civic as well as business recognition. ★ ★ ★ WTOP-TV Washington, effective Nov. 1, increases its Class A one-hour network rate from $1300 to $1500. Spot rate was in- creased to $1500 Oct. 1. (See story page 64 on sale by CBS of its 45% interest in WTOP Inc. to Washington Post Co.) ★ ★ ★ THOUGH he chose career before his father ever thought of joining FCC, David C. McConnaughey, other son of new FCC chairman, got unpremeditated break when his father took new job. David, now Air Force lieutenant in charge of Armed Forces Radio station in Japan, studied radio at Denison U., Ohio, has long planned to enter that field upon release from service. ★ ★ ★ CHALK up minor government relations triumph for Frank (Scoop) Russell, NBC vice president in Washington. Gallantly calling new FCC chairman's wife, whom he did not know, he offered RCA color tv set for Mr. and Mrs. McConnaughey's apartment. Set now reposes in living room. Until getting it, neither had seen color pro- gram. (All other Commissioners have color sets loaned for testing purposes.) ★ ★ ★ REPORTS circulating that Robert H. O'Brien, ABC executive vice president, may not return to network's high com- mand following completion of current vacation. Before merger of ABC with United Paramount Theatres, Mr. O'Brien was secretary-treasurer of UPT and with assignment to ABC executive vice presi- dency he continued as AB-PT financial vice president and secretary. ★ ★ ★ AMERICAN Safety Razor Co., (Pal blades) New York, plans to launch spot announcement radio campaign in about 100 markets, effective late in October. Schedule will run from four to six weeks, through BBDO, New York. ★ ★ ★ FORMAL farewell party for former Comr. George E. Sterling, who retired Sept. 30, will be held during Christmas holi- day season — largely at behest of ex-Com- missioner himself. Assn. of Federal Com- munications Consulting Engineers will be host at cocktail party with Washington's communications officialdom and legal prac- titioners among guests. the week in brief The 'Videotown' lesson: More time for radio-tv 27 ^ Advertisers en masse change agencies 28 Chevrolet keeps heavy budget for radio 29 ^ NTA prepares for expansion 31 ^ Out-of-home listening sets new record 32 ^ NARTB district meetings attendance increases . . 39 ^ Mich, broadcasters to control wine-beer ads .... 42 *° Natvig: Lamb favored Red communications grab 46 *° McConnaughey's first day — a pictorial report ... 50 Broadcasting • Telecasting Uniform libel law offered states 56 Examiner again reversed in Sacramento tv grant 58 CBS sells WTOP 47%; dickers on WCCO stations 64 CBS Inc. reorganizes on West Coast . 76 JCET reports on educational tv progress 82 DuMont shows 21" rectangular color tube .... 84 East Germany budgets more funds for tv 92 Disneyland prepares for ABC-TV debut 97 Tv invades wilds of Latin-America 98 Telestatus: tv stations, sets, target dates 131 October 11, 1954 • Page 5 reach the 2% each year in . . . that is if all these paper dollars were laid end to end. This is one way of saying that 2 2A billion dollars is a tremendous amount of money. In vast, rich Channel 8-Land, 2% CHANNEL 8-LAND York Harrisburg Reading Hanover Lebanon Carlisle Gettysburg Westminster Martinsburg Chambersburg Hagerstown Pottsville Frederick Sunbury Lewisburg Waynesboro Lewistown Shamokin Hazleton Lock Haven Bloomsburg Representatives : MEEKER TV, INC. billion dollars spent Channel 8-Land , . . billion dollars is spent each year in retail sales; effective buying income is 414 billion dollars. Use this super-powered station to get your share of this rich profit potential. WGAL-TV NBC CBS DuMont LANCASTER, PA. 316,000 watts SUPER-POWER STEINMAN STATION Clair McCollough, Pres. New York Los Angeles Chicago San Francisco Page 6 • October 11, 1954 Broadcasting Telecasting at deadline Strotz Back in Industry As Head of Film Firm SYDNEY STROTZ, for 20 years with NBC as vice president in Chicago, New York and Hollywood and now head of Coca-Cola bot- tling companies in Pittsburgh and San Jose, Calif., is returning to broadcast programming as president of Trans World Films Inc., new tv and motion picture producing company, with offices in Pittsburgh and Hollywood. Harry Kodinsky, public relations consultant and director of International Television Pro- ductions, will serve Trans World as executive vice president, secretary and a director. Arch Lhormer, prominent in building, contracting and financing, is treasurer. Irwin D. Wolf, vice president of Kaufmann's and May Co. (depart- ment stores), is a director. "Trans World Films is presently acquiring important properties for television use," Mr. Strotz said, stating that within a few days TWF would shortly announce names of programs and writers. Dist. 10 Urges Emphasis On Radio-Television Week NARTB Board should place more emphasis on National Radio & Television Week, NARTB District 10 delegates resolved Friday at Omaha meeting (early story page 39). Decade-old Na- tional Radio & Television Week, co-sponsored by NARTB and Radio-Electronics-Tv Mfrs. Assn., will be observed Nov. 7-13. Other reso- lutions followed pattern of previous district meetings. Paul Adanti, WHEN-TV Syracuse, guest speaker at tv session with following panel: Thad Brown, NARTB tv vice president; Ernest C. Sanders, WOC-TV Davenport, on merchan- dising; Owen L. Saddler, KMTV (TV) Omaha, on local sales; George J. Higgins, KMBC-TV Kansas City, on integration. Discussion in- cluded comments by Ralph Evans, WHO-TV Des Moines and WOC-TV; Frank P. Fogarty, WOW-TV Omaha; John Conwell, KOMU-TV Columbia, Mo.; A. James Ebel, KOLN-TV Lincoln; Robert R. Tincher, KVTV (TV) Sioux City; Arden E. Swisher, KMTV, and Fred Ebener, WOW-TV. Fellows Calls on Business To Aid Industry Battle BUSINESS interests must support broadcasters in resisting government encroachment on radio and tv or they will face loss of right "to pursue commerce in the established patterns of Amer- ican progress," NARTB President Harold E. Fellows told Downtown Kiwanis Club of Omaha at Friday session. He called attention to "more and more rum- bling" about advertising of tobacco as well as alcoholic beverages. General Teleradio Film Session KEY sales representatives of General Tele- radio's Film Div. called to New York for Oct. 14 meeting and previews of new film series to be introduced this fall. Thomas F. O'Neil, presi- dent of General Teleradio and Mutual, and Dwight Martin, head of Film Div., are expected to discuss four new film series, not identified. ABC-TV CO-OP IDEA NEW selling concept is emerging at ABC co-op department, with network's WABC-TV New York and WBKB(TV) Chicago as prime movers. Department is offering Kukla, Fran & Ollie to affiliates (and reportedly even non-affiliates) as "program service" feature for local sale. Stations pay flat per-program cost on basis of local rate cards and populations in area. Method embodies principle of film package but is fed live. Thirty stations presently carrying KFO but understood nightly 15-minute strip will be offered to at least 100 stations on above basis. Idea reportedly conceived by John M. Mitchell, vice president and general man- ager of WABC-TV, and Sterling Quin- lan, vice president in charge of WBKB (TV). Vick Chemical to Sponsor Radio Musical Spot Series VICK CHEMICAL Co., New York, (Sofskin), will sponsor spot announcement campaign using specially written song on 50 radio sta- tions in 25 major markets, effective Oct. 18. Spots are 20 seconds, one minute and 2 minutes 45 seconds long. Vick assigned Nelson Ideas, Schenectady, to write "popular" type song, en- titled "Ma Went to Town," which incorporates Sofskin name in lyrics. Music is combination, hillbilly, calypso, and samba. Russel French, product manager of Vick, personally visited most of markets involved and asked stations to submit best availabilities for three different lengths of record. Although entire budget was not revealed, B»T learned that as much as $8,000 in one market was ap- propriated for six-week campaign. Frequency of spots varies from 30 to 65 or 70 announce- ments per week per market. Morse International, New York, handled spot buys. RESEARCH NEEDED RESEARCH is contributing vastly to increase in mass production of goods, Edgar Kobak, president of Advertis- ing Research Foundation, New York, told Louisville Adv. Club Friday, but industry should develop and use advertising re- search to help sell more goods more effectively. He referred to "unwise practice" of spending so little money on advertising and research to help sell products more economically, as compared to "countless millions of dollars being spent for scien- tific research used in developing new products." He called attention to long- awaited ARF report, "Bold Venture" which he said is due for publication shortly, on "recommended standards for radio and television program audience size measurements." • BUSINESS BRIEFLY RHODES DRIVE • Rhodes Pharmacal Co., Cleveland, through Pringle-Gotthelk Assoc., N. Y., sponsoring Mon.-Wed.-Fri. portions of News by Ben Grauer (Mon.-Fri., 3-3:05 p.m. EST) and Procter & Gamble Co., Cin- cinnati, through Compton Adv., New York, taking Woman in My House (Mon.-Fri., 4:45-5 p.m. EST). Miles Labs., Elkhart, Ind., through Geoffrey Wade Adv. Chicago, renewed Break the Bank (Mon.-Fri., 10:45-11 a.m. EST). NBC RADIO ACCOUNTS • List of new busi- ness and one renewal announced Friday by NBC Radio. New business includes: Armour & Co., Chicago (Dial soap), through Foote, Cone & Belding, Chicago, for participations in Fibber McGee & Molly (Mon.-Thurs., 10-10:15 p.m. EST), starting Nov. 1 and It Pays to Be Ignorant (Mon.-Fri., 5:45-6 p.m. EST), start- ing Nov. 5; Miles Labs., Elkhart, Ind., through Goeffrey Wade Adv., Chicago, for Just Plain Bill (Mon.-Fri., 5-5:15 p.m. EST); General Foods Corp., N. Y., through Young & Rubicam, N. Y., for Thurs-Fri. portions of Mary Margaret McBride in new time period (Mon.-Fri., 10- 10:10 a.m. EST). TV IN 40 MARKETS • Taylor Reed Corp., (Q-T frosting), Glenbrook, Conn., to start television spot campaign in middle of October in about 40 markets with four to six-week schedule, through Charles W. Hoyt, N. Y. August Tv Set Output Sets New Record for Year OUTPUT of tv sets zoomed in August to record for year, reaching 633, 387 receivers and bringing eight-month total in 1954 to 3,785,519 units, according to Radio-Electronics-Tv Mfrs. Assn. August output last year totaled 603,760 tv sets, with 1953 eight-month total 4,754,285 sets. Radio production totaled 785,499 sets in August compared to 991,637 last year. Eight- month output in 1954 totaled 6,110,119 radios compared to 8,932,638 in same 1953 period. Of tv production, 93,404 of August sets had uhf tuning, with 787,698 uhf types produced in eight months of 1954. Of radio sets, 15.936 August units had fm plus 718 tv sets with fm tuning. Radio and tv set output for first eight months of 1954 follows: Television Home Sets Portables January 420,571 271,036 46,571 February 426,933 233,063 98,275 March (5 wks.) 599,606 244,110 206,130 April 457,608 165,232 175,424 May 396,287 173,480 174,735 June (5 wks.) 544,142 226,350 141,904 July 306,985 150,002 39,447 August 633,387 280,607 74,713 TOTAl 3,785,519 1 ,743,880 957,199 Total Auto Clock Radio January 394,442 159,932 871,981 February 331,961 1 05,933 769,232 March (5 wks.) 370,249 119,863 940,352 April 330,989 73,590 745,235 May 316,519 57,370 722,104 June (5 wks.) 336,733 132,668 837,655 July 191 ,512 57,100 438,061 August 275,008 155,171 785,499 TOTAL 2,547,413 861 ,627 6,110,119 Broadcasting • Telecasting October 11, 1954 • Page 7 Precious Time Every minute, night and day WJBK DETROIT Make every minute count toward greater sales in Michigan's richest market. It costs you less to reach more people, more often on WJBK, tops night and day in news, music and sports . . tops in consistent high tune in every hour of the day in more than 973,000 radio homes, on 915,000 car radios. Van Volkenburg Named Head Of Advertising Week Group J. L. VAN VOLKENBURG, CBS-TV presi- dent, named general chairman of Advertising Federation of America's committee working '-' with Advertising Assn. of the West in co- sponsorship of National Advertising Week, planned for second week in February. Mem- bers of his committee include Howard P. Abra- hams, National Retail Dry Goods Assn., N. Y.; Ted Bergmann, managing director, DuMont Television Network, N. Y.; W. S. Brown, vice president, Canada Dry Ginger Ale., N. Y.; Gene Flack, director of advertising, Sunshine Biscuits Inc., N. Y.; Robert E. Kintner, president, ABC; Roger LeGrand, Cramer-Krasselt Co., Mil- waukee; Thomas F. O'Neil, president, MBS; Roger Pryor, vice president, Foote, Cone & Belding, N. Y.; Tom W. Ragland Jr., WHBQ Memphis; Charles N. Schmidt, U. S. Steel Corp., Pittsburgh; Gordon Teague, Magnussen & Teague Adv., Fort Worth; Calvin G. Voorhis, D'Arcy Adv., Atlanta. Foote, Cone & Belding, N.Y., has volunteered to serve as task force agency for AFA portion of National Advertising Week observance under direction of Roger Pryor as account executive. New Background Music Firm Organized by Percy Deutsch NEW background music service firm, Magne- Tronics Inc., offering exclusive territorial fran- chises to radio station owners and operators, is screening some 100 "applications," firm spokesman said Friday. Magne-Tronics, 122 E. 42d St., N. Y., with Percy L. Deutsch, formerly with Audio-Video Recording Co., N. Y., as president, utilizes leased-wire system employing tapes via push- button tape studio. Tapes are duplicated from "exclusive master library of over 5,000 musical selections with 50 new titles recorded each month." Under plan, firm derives revenue from annual license fee scaled to population and from low monthly tape rentals plus fixed $1.50 monthly fee assessed subscriber regardless of installation or audience size. Service provides sales and operational assistance to franchise holders. Delaware Shift Asked APPLICATION to move daytimer WJWL Georgetown, Del. (1 kw on 900 kc), to Phila- delphia was filed with FCC Friday. At same time, owner Rollins Broadcasting Co. filed ap- plication for new Georgetown, Del., station ask- ing 1 kw daytime on 1250 kc. Rollins Broad- casting is owned by John W. and O. Wayne Rollins, who also own WAMS Wilmington, Del.; WRAD Radford and WRAP Norfolk, Va., and WNJR Newark, N. J. John W. Rol- lins is lieutenant governor of Delaware. CBS Spot Radio Meeting ANNUAL meeting of CBS Radio spot sales executive, including general managers and sales managers of six CBS-owned outlets and eight stations affiliated with spot sales unit, will be held Wednesday and Thursday at Savoy- Plaza Hotel in New York. at deadline Three-Day New York Session Opened by Women's Group AMERICAN Women in Radio & Television opened three-day New York State conference Saturday at New York's Park Sheraton Hotel. Problems of juvenile delinquency, status of radio and television in New York State, and workshops on many phases of radio-tv were to get attention in morning and evening ses- sions. Details and arrangements were under supervision of Chairman lane Barton, program director of New York State Radio & Motion Picture Bureau, Albany, and Vice Chairman Barbara Jones of Donahue & Coe, N. Y. Network Vps to Testify At Hearing on Delinquency TWO network vice presidents and probably third will testify before the Senate Juvenile De- linquency Subcommittee which holds hearing Oct. 19-20 on "crime" and "horror" television programming for children (see story, page 42). They are Robert H. Hinckley, ABC, and Merle S. Jones, CBS. Charles R. Denny, NBC, for- mer FCC chairman, probably will represent that network, subcommittee spokesman said. Hits 'Bribe' Testimony FCC witness who alleged Thursday she had been offered $50,000 bribe to "dress up" her testimony or not appear in license renewal hearing on Edward Lamb's WICU (TV) Erie, Pa. (early story page 46), was characterized Friday as "congenital liar" by Lamb counsel during sharp cross-examination. Marie Natvig earlier said tall thin man by name of Milling Underwood made offer in late September, sug- gested she go to Mexico, but Lamb counsel charged Mr. Underwood is "figment" of her imagination and doesn't exist. Mrs. Natvig is to appear today (Monday) for further cross examination by Lamb attorneys. Kluge Acquires Ohio Outlet SALE of WTRF Bellaire, Ohio (Wheeling), by Tri-City Bcstg. Co. for $90,000 to broad- caster John Kluge reported by Blackburn-Ham- ilton Co., station broker. Tri-City keeps ch. 7 WTRF-TV Wheeling. Mr. Kluge is principal in WLOF Orlando, KXLW St. Louis, WKDA Nashville, WILY Pittsburgh and WGAY Silver Spring, Md. After FCC consent to sale, WTRF- AM will change to new call. WTRF Manager Frank Curtis and other radio staff are to be retained, it was announced. Little Rock Tv Withdrawal WAY was paved Friday for grant of Little Rock, Ark., ch. 11 to Arkansas Television Co., with withdrawal of Arkansas Telecasters Inc. application due to "changed economic condi- tions" and reimbursement of $60,000 for ex- penses. Arkansas Telecasters, composed of four Little Rock Businessmen, three of whom have interests in KXLR North Little Rock, submitted accounting of $61,595 expenses which included $17,408 for legal fees, $2,700 option payments for land, $2,000 engineering. Arkansas Tele- vision is composed of KTHS, 42%; Arkansas Democrat, 42%, and National Equitable Life Insurance Co., 16%. PEOPLE ROBERT E. WILLIAMS, former director of media, Comstock & Co., Buffalo, to NBC-TV network sales department, N. Y., as sales de- velopment representative. WILLIAM H. SHAW appointed national serv- ice manager of Hallicrafters Co., Chicago. CHARLES LEDHAM, formerly with ABC-TV research and promotion, to Paul H. Raymer Co., station representation firm, as promotion manager. EDWIN A. FREED, operational head and sales manager, General Instrument Corp., Eliza- beth, N. J., appointed general sales manager of firm. FCC Order Warns Employes To Watch Their Conduct WARNING that FCC employes must watch their steps in outside personal conduct became Washington cause celebre Friday. Order, warn- ing that FCC employes must weigh actions in outside employment, writing for publication, accepting gratuities, financial interests, disclos- ing information, and must beware of "scanda- lous conduct," was distributed to Commission employes over signature of then Chairman Rosel H. Hyde Sept. 21. Biggest "play" was given details of scanda- lous conduct: brawling, being drunk, using abusive language in public, attending loud and disorderly parties, or "engaging publicly in any conduct which, although not necessarily illegal, is not condoned by society." Directive was termed "far-fetched" by FCC Comr. Frieda B. Hennock. Henry T. Stanton FUNERAL services for Henry T. Stanton, 67, vice president and western manager of J. Walter Thompson Co., who died at Palo Alto, Calif., Hospital Thursday, were to be held Saturday at St. Matthews Church, San Mateo, Calif. Poller Denies WCAN Offers WCAN Milwaukee has neither received nor accepted any firm offers, Lou Poller, presi- dent of the 5 kw (1250 kc) facility, announced Friday. WCAN has not been sold nor offered for sale and is operating as usual, Mr. Poller said. Negotiations for sale of WCAN to WEMP Milwaukee (1340 kc with 250 w) for about $250,000 were reported underway last month [B«T, Sept. 13]. WGAD Gadsden, Ala.# Sold PURCHASE of WGAD Gadsden, Ala., by Dick Biddle interests for $40,000 from Curtis DeLamar announced by Mr. Biddle, president of WOWL Florence, Ala. Sale is subject to FCC approval. Radio Muscle Shoals Inc., WOWL licensee, will own 50% of WGAD while Mr. Biddle and James L. Garrett, pro- spective president-manager of WGAD, each will own 25%. WNBF-TV Binghamton Boost WNBF-TV Binghamton, N. Y., operating ch. 12, granted boost in ERP by FCC Friday to 166 kw visual, 83.2 kw aural; antenna height above average terrain 1,200 ft. Payson Hall Wed in Phoenix PAYSON HALL, treasurer of Meredith Pub- lishing Co., and director of radio-tv operations, and Dona Wild Telder of Phoenix, were mar- ried Oct. 4 in bride's home city. They are residing in Des Moines, Meredith headquarters. Broadcasting • Telecasting October 11, 1954 • Page 9 GOOD... advertising . always pays in the ^ f ('/ I; \ \\\ %? RICH, GROWING NORTH CAROLINA MARKET BETTER.. . coverage than ever before is yours with RADIO in the 15-county Winston-Salem NORTH CAROLINA Market BEST. . • buy morning, afternoon and evening is Represented by HEADLEY-REED CO. Page 10 • October 11, 1954 index BROAD TELECASTING THE NEWSWEEKCY OF RADIO AND TELEVISION Published Every Monday by Broadcasting Publication* Inc. Advertisers & Agencies 29 At Deadline 7 Awards 94 Closed Circuit 5 Editorial 138 Education 82 Facts & Figures 32 Feature Section 95 Film 31 For the Record 120 Government 46 In Review 14 International 92 Lead Story 27 Manufacturing 84 Networks 76 On All Accounts . . . 24 Open Mike 18 Our Respects 22 Personnel Relations . 90 Professional Services 60 Programs & Promotion 116 Program Services . . 34 Stations 70 Trade Associations . 39 Executive and Publication Headquarters Broadcasting • Telecasting Bldg., 1735 DeSales St., N. W., Washington 6, D. C. Telephone: Metropolitan 8-1022 Sol Taishoff, Editor and Publisher EDITORIAL Edwin H. James, Managing Editor; Rufus Crater (New York), J. Frank Beatty, Bruce Robertson, Senior Editors; Fred Fitzgerald, News Editor; David Glickman, Special Projects Editor; Earl B. Abrams. Lawrence Christopher, Associate Editors; Don West, Assistant News Editor; Harold Hopkins, Assistant Editor; Ray Ahearn, Jonah Gitlitz, Louis Rosenman, Peter Pence, Staff Writers; Kathryn Ann Fisher, Eli Fritz, Joan Sheehan, Audrey Cappella, Editorial Assistants; Gladys L. Hall, Secretary to the Publisher. BUSINESS Maury Long, Vice President and General Manager; Ed Sellers, South- ern Sales Manager; George L. Dant, Advertising Production Manager; Harry Stevens, Classified Advertising Manager; Eleanor Schadi, Fred Reidy, Wilson D. McCarthy; B. T. Taishoff, Treasurer; Irving C. Miller, Auditor and Office Manager; Eunice Weston, Assistant Auditor. Duane McKenna, Art and Layout. CIRCULATION & John P. Cosgrove, Manager; Robert Deacon, Joel H. Johnston, Sharleen READERS' SERVICE Kelley, Jean McConnell, William Phillips. BUREAUS NEW YORK 444 Madison Ave., Zone 22, Plaza 5-8355. EDITORIAL: Rufus Crater, Senior Editor; Florence Small, Agency Editor; David Berlyn, Assistant New York Editor; Patricia Kielty, New York Features Editor; Rocco Famighetti, Selma Gersten. BUSINESS: Winfield R. Levi, Sales Manager; Eleanor R. Manning, Sales Service Manager; Kenneth Cowan, Eastern Sales Manager; Dorothy Munster. CHICAGO 360 N. Michigan Ave., Zone 1, Central 6-4115. Warren W. Middleton, Midwest Sales Manager; John Osbon, Midwest News Editor; Barbara Kolar. HOLLYWOOD Taft Bldg., Hollywood & Vine, Zone 28, Hollywood 3-8181. Wallace H. Engelhardt, Western Sales Manager; Leo Kovner, Western News Editor; Marjorie Ann Thomas, Tv Film Editor. Toronto: 32 Colin Ave., Hudson 9-2694. James Montagnes. SUBSCRIPTION INFORMATION Annual subscription for 52 weekly issues: $7.00. Annual subscription including BROADCASTING Yearbook (53d issue): $9.00, or TELECASTING Yearbook (54th issue): $9.00. Annual subscription to BROADCAST- ING • TELECASTING, including 54 issues: $11.00. Add $1.00 per year for Canadian and foreign postage. Regular issues: 350 per copy; 53rd and 54th issues: $3.00 per copy. Air mail service available at postage cost payable in advance. (Postage cost to West Coast $41.60 per year.) ADDRESS CHANGE: Please send requests to Circulation Dept., Broadcasting • Telecasting, 1735 De Sales St., N. W., Washington 6, D. C. Give both old and new addresses, including postal zone numbers. Post office will not forward issues. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING*— The News Magazine of the Fifth Estate. Broadcasting Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. *Reg. U. S. Patent Office Copyright 1954 by Broadcasting Publications Inc. Broadcasting Telecasting America's Clover Patch Framed here, in the symbolic clover- leaf of prosperity, is a low-flying view of the Detroit Steel Corpora- tion's plant at Portsmouth, Ohio, in the heart of the rich Ohio River Valley — also the heart of WSAZ-TV's rich 116-county area. Detroit Steel employs some 4,000 people here, and has spent over $63,000,000 on expansion in the past four years on this largest existing plant in the Ports- mouth area. It's less pastoral than the description would indicate — but infinitely more lush than the greenest meadow that ever made happy a herd of Guernseys. This industrial heart of America served by WSAZ-TV is a richer type of clover patch — an area of 116 counties bulging with industries, ever-growing payrolls, and the kind of sales opportunity that soon makes a sales manager run short of vertical room on his wall chart. Elementary as it is, we must remind you how people with money are always anxious to spend it. What they need most is help in deciding what to spend it on . . help in the form of persuasive messages, ably delivered by a medium in which they have neighborly faith. Here, in the WSAZ-TV area, that's a set-up. For WSAZ- TV is the only medium — counting all media — fully and deeply covering these 116 counties where over 400,000 of the biggest-earning (and TV-owning) families live. This is a clover patch of remarkable stability . . a region where big industries are commonplace, and small indus- tries are everywhere . . and better than two-and-a-half - billion dollars were spent last year on consumer goods not much different from what you sell. Opportunity here grows tall and profit-green. Whether, saleswise, you want to graze or gulp greedily, WSAZ-TV can be counted on to mow over this whole, incredible pas- tureland of sales potential for you. But to appreciate the magnitude of WSAZ-TV's whole five-state range, you need the facts. They're awaiting your inquiry at the Katz agency. TELEVISION Huntington-Charleston, West Virginia Channel 3 — 100,000 watts ERP VBC BASIC NETWORK-affliated ABC and Du Mont Also affiliated with Radio Stations WSAZ, Huntington; WGKV, Charleston Lawrence H. Rogers, Vice President & General Manager, WSAZ, Inc. Represented nationally by The Katz Agency ROADCASTING • TELECASTING October 11, 1954 • Page 11 what's Charlie got that you haven't? Charlie Arndt is by choice, instinct and achievement one of the country's shrewdest radio timebuyers. If he reads that sentence after he steps on the 8:15 out of Westport, Conn., or as he wedges his way through the La- Salle St. station, he'll probably murmur to himself, "Well, mebbe so. But I also married Mary Bowdoin who's one whiz for facts. She always says, 'Get it right, Charlie ; get it right!'" That as it may, Charlie's a razor when it comes to radio. Sure he's one of the more than 17,000 radio people who swear by - rarely at - Broadcasting Yearbook. Maybe he can't twine a wisteria vine, but he can wrap up a spot or fifteen-minute campaign that makes millions of people come galloping down the streets hollering, "Gimme ! Gimme !" What's Charlie got that you haven't? Charlie's got (God, how blunt can we get!) Broadcasting Yearbook. Charlie's got the most fact-packed, well-edited, crisply-written daily reference book in modern American radio. If pressed - he's rather shy - he'll sing off the total radio billings of every known agency, plus the agency's accounts. He's got the most complete roster of national and regional ad- vertisers down to the last name in the "We-want-radio" unit. We could go on and on. The darn book is one of the most phenomenal things in modern radio broadcasting. The Charlie Arndts of today's radio buying read and refer to Broadcasting Yearbook every minute of the day. They use it until it's as wrinkled as an old skiing cap - and that's being wrinkled ! But Charlie's brow isn't - thanks to Broad- casting Yearbook's quick, accurate facts that are there on his desk every day at his fingertips. Want to get real results for your station, network or ad- vertisers? Want to make radio the choice slice of every budget? Want to make your station the only station Charlie Arndt would care to recommend in your area? Then, tell the Charlies of radio buying. Tell them how good and powerful you are. Tell them in a most-referred-to-ad in the pages of the only book of its kind - Broadcasting Yearbook. Write, wire or phone now for an immediate space reserva- tion. Proof deadline November 20. Final deadline December 1. Broadcasting Yearbook's crack creative staff will supply copy and layout free of charge, if you wish, based on your own data. BROADCASTING YEARBOOK 1735 DeSales St. at Connecticut Avenue Washington 6, D. C. ME. 8-1022 WFBC-TY 100KW POWER 2204 FT. ANTENNA "Giant of Southern Skies" . . . bonsting more people and larger income within 100 miles radius than Atlanta, Jacksonville, Miami, or New Orleans, WFBC-TV is truly the "Giant of Southern Skies," and a powerful new advertising medium in the Southeast. HERE'S THE WFBC-TV MARKET (Within 100 miles radius) Population 2,924,625 People Income $3,174,536,000 Sales $2,112,629,000 Television Homes 277,622* Market Data from Sales Management *TV Homes: Figures from CBS Tel. Res. Dept., compiled by A. C. Nielsen Co. as of Nov. 1, 1953— plus RETMA set shipments in the 100 mv. contour since Nov. 1, 1953. Write noiv for Market Data Brochure and Rate Card. Ask us or our Repre- sentatives for information and assistance. NBC NETWORK Represented Nationally by WEED TELEVISION CORP. IN REVIEW TONIGHT Network: NBC-TV Time: Mon.-Fri., 11:30 p.m.-l a.m. EST Sponsors: Participating Star: Steve Allen Cast: Eadie Gorme, Steve Lawrence, Gene Rayburn Executive Producer: Mort Werner Producer: Bill Harbach Director: Dwight Hemion Writers: Stan Burns, Herb Sargent Production Cost: $35,000 per week AT THE opening of NBC-TV's Today, back in the early-Weaver period of television, this publication commented that the show would last if its easy-going master-of-ceremonies, Dave Garroway, were not crushed to death by the sheer weight of gadgets and production. In the early-Weaver era, Today was a night- mare of remote pickups, tape recorders, trans- oceanic telephone calls, and interminable close- ups of clocks showing the time in Bombay. The program's survival represents a joint tri- umph of man (Mr. Garroway) and monkey (J. Fred Muggs) over a mechanical world gone mad. The results show in the new NBC-TV Tonight, a product of the middle-Weaver or contemporary period. (What the late-Weaver period will bring is too awesome to consider.) Tonight has Steve Allen and not much else. There are other regular performers in the cast, but none of particular consequence. If any attention is being paid to production tricks, it is not apparent. Such few technical problems as are attacked (an occasoinal remote here and there) are handled with an informality border- ing on anarchy. On the opening show Sept. 27 one scheduled remote was prevented because the driver of the camera car was pinched by a cop. On a later program a pickup from the roof of Radio City proved such a difficult assignment that it was 15 minutes after the original cue before it could be cut into the program. Mr. Allen filled the void with random comment which was far more enjoyable than the remote itself. Not much beside Mr. Allen is needed to make Tonight a success. He has wit, intelli- gence and passable ability as a pianist and is able to carry much of the show by himself. With a moderate amount of relief from others, he ought to go on indefinitely. This relief, by the way, should not include the short newscasts by Gene Rayburn which have been inserted in the show and which have been neither newsy nor entertaining. It is and should be an informal program, but not to the extent that the production crew yields to the normal desire to sleep at the hours it is on. SHOWER OF STARS Network: CBS-TV Time: Every fourth Thurs., 8:30-9:30 p.m. EST Executive Producer: Cecil Barker Producer: Nat Perrin Director: Seymour Berns Choreographer: Bob Sidney Musical Conductor: Gordon Jenkins Cast: (Sept. 30) Betty Grable, Mario Lanza, Harry James, Marvin Kaplan, Fred Clark Sponsor: Chrysler Corp. Agency: McCann-Erickson Inc. Production Costs: $100,000 MAYBE it wasn't precisely a Shower of Stars that fell on the country from CBS-TV Holly- wood two weeks ago, but it was a good work- manlike variety show, held together by the showmanship of the supporting cast. Especially to be commended is the sterling and often-funny comedy delivery of Fred Clark and Marvin Kaplin and the easy informality of Bill Lundigan, who delivered the Chrysler commercials with relaxed competence. As for the stars in the title, Betty Grable looked delicious and struck a few elementary dancing poses; Harry James blew an excellent hot trumpet; Mario Lanza — well, that's another story, covered elsewhere. Frankly, Mr. Lanza showed up best, videowise. It becomes obvious now that he didn't have much to distract him. The color and costumes were appropriately gorgeous for the amount of money expended on the program. However, it should be noted that the three color sets at CBS Tv City in Hollywood each registered a different-hued version. The only approximately true color picture didn't last long. A technician "adjusted" it and the tuxedos turned a lovely shade of green and the people a bilious yellow for the rest of the hour. Whether sponsoring Chrysler Motors got its full dollar's worth out of Shower of Stars re- mains to be seen. Perhaps the Lanza fiasco, in which Chrysler was blameless, paid off in publicity. On the other hand, it's too soon to know whether some of the unfavorable press reaction following the incident rubbed off on the innocent advertiser. LASSIE Network: CBS-TV Time: Sun., 7-7:30 p.m. EDT Cast: Lassie, Tommy Rettig, Jan Clayton, George Cleveland Producer: Robert Maxwell Director: Leslie Goodwins (Sept. 12) Writer: Claire Kennedy (Sept. 12) Location: Filmed in Hollywood Sponsor: Campbell Soup Co. Agency: BBDO Distributor: Television Programs of Amer- ica Estimated Production Cost: Approximately $27,000 per program WITH the launching of Lassie on CBS-TV Sept. 12 and the upcoming appearance of The Adventures of Rin Tin Tin on ABC-TV Oct. 15, children are in for a season of tv fare such as their parents knew through the media of books and motion pictures. This would indicate a trend away from cowboys, space ships and men from Mars, for which Campbell Soup is to be congratulated. A better format could not be devised than that of a boy and his dog. Parents should heartily endorse the clever child phychology and children should be completely unaware of the fact that through Lassie they are being taught a few moral values. The first film in the series, "The Inheritance," established the characters with a neighbor be- queathing the collie to Jeff Miller, portrayed by 12-year-old Tommy Rettig. The basic ac- tion revolved around Lassie's grief for her de- parted master and her reluctance to take the little boy in his place. After numerous trips back to her former home, $2,000 in cash is inadvertently discovered by Jeff. A fight with the hired man who wants the money ensues, but Lassie fells him and right triumphs. By the end of the half-hour, Lassie, her duty to her former master discharged, is will- ing to accept the boy, his widowed mother and grandfather. It is Lassie's show all the way through, which fact should be perfectly satisfactory to all dog fanciers. This is not to say the two-legged performers do not suffice. Tommy Rettig is an appealing and competent juvenile actor. Jan Clayton and George Cleveland as the lad's mother and grandfather, respectively, prove themselves properly understanding, always at hand with the unobtrusive bit of guidance. Productionwise the series got off to a good start, leaving little to be desired. The musical Page 14 October 11, 1954 Broadcasting Telecasting ■ MopsThisBird! WJAR-TVOn The Air One Day After Worst Hurricane In Rhode Island History! Providence, Rhode Island — Here's the story of a pretty tough Rhode Island Red: Hurricane "Carol" struck Provi- dence, Rhode Island with the full fury of 100 mile an hour winds and 8 foot flood tides early Tuesday morn- ing, August 31st. General power fail- ure put WJAR-TV off the air. On September 1st, one day later, WJAR-TV was back on the air from emergency transmitter facilities in Rehoboth, Massachusetts carrying the latest hurricane news and vital community service information. On September 3rd, WJAR-TV was back in full service from their mid- town Providence studios thanks to the Caterpillar Mobile Electric Set with a capacity of 315 KW's. At the height of the hurricane, throughout and after the storm, 20 teams of WJAR-TV camera and newsmen took over 4,000 feet of film plus hundreds of stills. These on-the- spot films were shown 27 times be- tween September 3rd and September 7th. All southern New England had a "bird's eye" view of hurricane "Carol" thanks to WJAR-TV! NBC — Basic ABC-DuMont — Supplementary Represented by WEED TELEVISION Broadcasting Telecasting October 11, 1954 • Page 15 IN REVIEW supervision by Raoul Kraushaar and cinema- tography by Harold Stine were done with warmth and care. The commercials follow the same pattern established by Campbell Soup in their other fall program buy, Dear Phoebe on NBC-TV. The opening is an animated spot, the middle is live action depicting the ease with which Campbell Soup fills the bill for Sunday dinner and the closing commercial features the human element of the program. No, Lassie did not sit up and bark for tomato soup. him with inferior production to boot. In the opening shot of the first program, the curtains parted to reveal the violinist already at work. After announcing and playing "Dance of the Comedians" he got off some facetious re- marks as a prelude to "My Blue Heaven." The wild applause registered by the sound track would imply that there really were three Florian Zabachs and not just a gimmick possible through trick photography. More film magic permitted Ronnie Deauville to sing a duet with himself and Mary Ellen Terry to perform some sing- ularly unlovely dance accompaniments to the star's renditions of "Sorrento" and "Tico Tico." For his closing number Mr. Zabach dragged in two children from the "audience" and played "Waltzing Cat" to them. Musically this came closer to what fans of his "Hot Canary" ex- pected. He concluded the program with the wish, "may all your dreams come true." One wish might be that Guild Films would snap to and sell its star — and his viewers — a program more worthy of his talents — and their time. DECEMBER BRIDE Network: CBS-TV Time: Mon., Oct. 4, 9:30-10 p.m. EST Sponsor: General Foods Corp. (Instant Maxwell House Coffee) Producer: Frederick D. Cordova for Desilu Productions Agency: Benton & Bowles Director: Jerry Thorpe Creator: Parke Levy Cast: Spring Byington, Dean Miller, Harry Morgan, Frances Rafferty Production Cost: About $27,500. AMOS 'N' ANDY MUSIC HALL Network: CBS Radio Time: Mon.-Fri., 9:30-9:55 p.m. Stars: Freeman Gosden (Amos) and Charles Correll (Andy) Producer: Sam Pierce Director: Cliff Howell Executive Producer: Joe Connolly, Bob Mosher Announcer: Harlow Wilcox Talent Costs : $1,000 per six-minute segment THE GAY, situation* comedy that has won / Love Lucy the love of its many fans and top ratings is being employed in December Bride, the Lucille Ball-Dezi Arnaz (Desilu Productions) program which premiered last Monday night, fittingly adjacent to and fol- lowing Lucy's time-honored half-hour segment on CBS-TV. Only time and weekly ratings will tell how well Lucy's companion will have succeeded. The typical American couple did everything possible to boost the December show which keeps comedy in the family (actually replacing General Foods' Red Buttons Show which filled this time last year). Before the program got its steam up, Mr. and Mrs. Arnaz lovingly told the audience about December and its charac- ters and then switched their living room set to the program, a clever promotion and tie-in. The format is as sure and as worked over as the vaudevillian's "Why did the chicken cross the road?" The December tale is built around the mother-in-law situation — an extension of momism and, we presume, the butt of gagsters as far back as the Neanderthal age. Happily, the modern twist has the mother-in- law — played lightly in the pleasant, easy man- ner of Spring Byington, a veteran of the nighty characterization — loved as much by her son- in-law (Dean Miller) as her daughter (Frances Rafferty). That ought to make a lot of mothers- in-law in this U. S. feel their talents have not been wasted, and keep them tuned in. The program's plot is of no greater signifi- cance than any of Lucy's; its appeal may de- pend to a certain extent on the viewer's indi- vidual attachments in the home-hearth-husband- wife-mother-in-law sphere. UNFORTUNATELY for Mr. Zabach, who has proved himself a most personable young man on his tour of night clubs and during his previous brief tv guest shots, Guild Films has seen fit to let him and his violin carry almost the entire half-hour single-handedly and backed MORE THAN 25 years ago, Freeman Gosden and Charles Correll, better known as Amos V Andy, made history by introducing the quarter- hour across-the-board program to network ra- dio. That was on NBC. This fall, on CBS, the team is heard 25 minutes a day, five days a week, in what is for them a new format, a disc jockey show. Every deejay needs a gimmick, something to let the listeners know they're listening to his show and not just any old record program. Amos 'n' Andy's gimmick is to locate their platter-spinning in the lodge hall of that myth- ical fraternity, the Mystic Knights of the Sea, with the Kingfish in charge of the turntable, Amos 'n' Andy as assistants and an audience in the hall to provide thunderous applause after each record. The blackface duo supplies the chatter be- tween the records and also handles the com- mercials, in dialect, as well as the interview with the guest star. Last Monday, when this reviewer was listening, the guest was Jimmy Stewart, unhapply cast as a would-be hep cat in a tortured lead-in for a recording of "They Were Doing the Mambo." The many Amos 'n' Andy fans will welcome the pair's return to a nightly series. But it seems unlikely that it can lure the younger listeners away from their local deejay pro- grams, with more music and less chatter. * * * BOOKS I LOOKED AND I LISTENED, by Ben Gross. Random House, New York. 344 pp. $3.95. THE subtitle of this volume, "informal recol- lections of radio and tv," is an accurate descrip- tion of its contents. Ben Gross became radio editor of the New York News in 1925 and he's been at it ever since. His account of broad- casting's history, told with the accent on the humorous happenings of the early days, would make good reading for anyone, and for those who know broadcasting it's a must. THE FLORIAN ZABACH SHOW Syndicated: 25 pre-sold markets Cast: Florian Zabach and guest stars Producer: Guild Films Die. Director: Duke Goldstone Musical Director: Harry Zimmerman Location: Filmed in Hollywood Distributor: Guild Films Inc. Estimated Production Costs: Approximate- ly $20,000 per program Broadcasting • Telecasting To reach Greater Nashville and the Great Mid South . . DON'T GUESS . . . GO CBS Television comes alive on CHANNEL 5 . . . for 62 Tennessee and Kentucky counties — the billion dollar market reached by Nashville's newest, maximum powered, highest towered station,WLAC-TV. With programming based on highly rated CBS network shows, augmented with local personal- ities and the pick of filmed productions (including Foreign Intrigue, Ellery Queen, Amos & Andy, Front Page Detective, to name a few) , WLAC-TV offers highly desirable adjacencies in an important market. The Katz man has complete information. WLAC-TV 100,000 watts Channel 5 CBS Basic Affiliate National Representatives: The Katz Agency Broadcasting Telecasting October 11, 1954 • Page 17 OPEN MIKE HZLL ,Yi 5 / We ain't got no fifth amendment listeners in Central Ohio. They listen to WBNS and they'll tell any pollster who calls up and asks 'em. When PULSE interrogates this area's listeners they get answers which add up: WBNS has more listeners than all other local stations combined; WBNS has the TOP 20 PULSE-rated programs heard in Central Ohio. CBS for CENTRAL OHIO ASK JOHN BLAIR radio COLUMBUS, OHIO Page 18 • October 11, 1954 Too Many Meetings EDITOR: "Rebel Yell" rings the bell. Remember the area meeting setup in place of district meetings we established back a few years? History repeats. There are far too many meetings! And NARTB as an organizational setup now for an industry with as many segments as we have is about as outmoded as the horse and buggy. The boys at NARTB are doing a good job but we could do better if we performed a major operation and decentralized under a common umbrella such as you suggest. Let's get at it. Leslie C. Johnson Vice President and General Manager WHBF-AM-FM-TV Rock Island, 111. Taped Trip EDITOR: My wife and I recently took a trip to Bel- fast, Northern Ireland, via British Overseas Airways Corp. She hails from Belfast, a "war bride." Here at WLYC we conduct a daily program called Coffee with the Carlsons and so we took along our portable tape recorder and did sev- eral interviews on the trip. Here's a snap of Norah Carlson with Capt. Murray Doloford, BOAC, taken just as we concluded the inter- view— 18,000 feet over the Atlantic Ocean, about one hour flying time from Shannon Airport, Ireland. The tapes were airmailed back to the States to continue our programs in our absence. W. Richard Carlson Vice President and General Manager WLYC Williamsport, Pa. Improved Weather EDITOR: . . . We have noticed considerable improve- ment in the quality of the severe weather an- nouncements throughout the country during the past two years, with more broadcasters now using a matter-of-fact tone of voice when relaying forecasts rather than tending to be dramatic and ad-libbing to the point of up- setting listeners who may be of a nervous temperament. We appreciate this improvement in the weather broadcasts since it definitely represents an advance in the public service pro- vided by the industry. We would also like to take this opportunity to say thanks for the Broadcasting Telecasting Horizontal wedge wipe Rectangular insert and wipe Controllable corner insert . 777/////// WOyS to present your "commercial w — with RCA's new Special Effects Equipment— you can ave these 12 attention-getting effects right at your fingertips. You push the button for the effect you want. You swing the "control stick" (rotatable 360°) and put the selected effect in the picture wherever you want it. It's simple, inexpensive — requires no complicated equipment or extra cameras. RCA's Special Effects Equipment consists of just two separate units; (1) a TG-15A control panel (shown left) and generator, (2) and a TA-15A amplifier. The Special Effects Panel can be inserted in any RCA Console housing. The other units can be mounted in your video racks. Installation couldn't be easier. For quick delivery, order your RCA Special Effects Equipment direct from your RCA Broadcast Sales Representative. RCA Special Effects Control Panel— with 12 push- button selection and 360° rotatable stick control. RADIO CORPORATION of AMERICA ENGINEERING PRODUCTS DIVISION CAMDEN, N. J. OPEN MIKE It's results you're after . . . Ask your H-R Television man. He has the answer . . . and it concerns the success a top advertising agency had with a national product using WFBG-TV as a test station. Results were frankly surprising in this Penn- sylvania test area between Pittsburgh and Harrisburg. and get with WFBG-TV Channel 10 316,000 Watts OTHER PLUS FEATURES: Television Homes 447,128 Families 651,267 Population 2,280,525 Effective Buying Income $2.9 Billion Retail Sales $2.1 Billion The^Gable Broadcasting Co. ALTOONA, PA. ABC NBC CBS DuMONT Basic Interconnected National Representative, H-R Television, Inc. Page 20 • October 11, 1954 excellent cooperation we receive from all sta- tions in promptly relaying vital weather in- formation to the public for the protection of life and property. /. R. Tannehill, Asst. Chief of- Bureau {Operations) U. S. Weather Bureau Washington, D. C. Picture Story EDITOR: ... I saw your new B*T Picture Story feature [B*T, Sept. 27] and this is to congratu- late you on the inclusion of this lively and interesting type of story presentation. The fact that our agency and one of our clients was the subject of this first picture story naturally added to our interest in it, but we will certainly look forward to seeing subsequent stories on other phases of broadcasting and telecasting with a great deal of interest. H. W. Newell, President Lennen & Newell, New York Blurs Annoy EDITOR: Why doesn't your in review editor mention that so-called color live tv-casts via "com- patible" systems appear blurred, un-sharp and filmed — in comparison to live black-and-white shows on ordinary sets? Are we viewers — and advertisers — being "forced" into color? Bert Haling, Adv. Dir. Great National Life Insurance Co. Dallas, Texas [EDITOR'S NOTE: FCC engineers explain the apparent blurring of colorcasts received in black- and-white is possibly due to faulty tuning of the receiver. In cases where local stations are airing a network color show in monochrome, fuzzy pictures might result if the stations did not properly filter out the color subcarrier frequency, it was explained.] Unique Responsibility EDITOR: ... I have followed your very great success — who could stay in radio and tv without Broadcasting • Telecasting? — but I have gone even further; I have read your editorials. I mention this because it's pleasing to see that, with your unique responsibility to the in- dustry, you have played all facets of the indus- try with great fairness, even including the FCC and its individual members. . . . Ivan Hill, Executive Vice President Cunningham & Walsh, Chicago Job Well Done EDITOR: Ever since receiving the first issue of Broad- casting • Telecasting following the CBS affiliates meeting in Chicago I have tried to get around to writing you and expressing my ap- preciation for the excellence of your report on what happened there. The tone of optimism which pervaded your stories really pleased me. And, you did no more than report the facts. The talks made by the gentlemen representing CBS Radio were characterized by a positive, forward approach and they most certainly added strength to ra- dio's standing in the media field. Your cover- age put the finishing touches on a job well done. F. C. Sowell, Mgr. WLAC Nashville Broadcasting • Telecasting Broadcasting • Telecasting SPURRED for r With Carolina Gamecock precision, we are winning sales battles right in the heart of the richer-than-ever Carolina Piedmont (Spartanburg-Greenville) Area . . . BECAUSE WSPA'S COVERAGE IS TOPS! In November, 1953 .. . The Pulse, Inc., completed a comprehensive, Monday-thru- Friday survey of 280 quarter-hour segments in 7 out of the 27 counties blanketed by WSPA — and WSPA was way out front in all 280 segments! IN FACT: From 6:00 AM to 1 2:00 Noon WSPA enjoys more than THREE TIMES the audience of the next highest of the seven stations reported in the seven counties surveyed! From 12:00 Noon to 6:00 PM WSPA enjoys more than FOUR TIMES the audience of the next highest station! From 6:00 PM to 8:00 PM WSPA enjoys nearly FOUR TIMES the audience of the next highest station! MEANING: In the heart of WSPA's 27 county coverage area . . .WSPA is nearly more than a FOUR TO ONE popularity winner! 27-County Total Retail Sales ..... $858,353,000.00 Population 1,194,900 * Sales Management Survey of Buying Power 1954 Represented by GEORGE P. HOLLINGBERY CO. First CBS Radio Station For The Spartanburg-Greenville Market Walter J. Brown, President Roger A. Shaffer, Manager Ross Holmes, Sales Manager our respects to ALFRED BURGESS SAMBROOK RADIO in the '50s is undergoing many changes and its local insurance policy for the future is the transcription library service — according to A. B. Sambrook, manager of RCA Recorded Program Services. Mr. Sambrook, "Al" as he is known to as- sociates, has his office on the 3 2d floor of the International Bldg. in Rockefeller Center, a perfect location for brooding on the Manhat- tan skyline. That is exactly what Mr. Sam- brook doesn't do — in fact, unless they could pop up a stellar idea for a new program package or service which RCA does not now provide, Mr. Sambrook's surroundings are only inci- dental to his life's work, which is the broad- casting business. Fundamentally, Al Sambrook is a sales- man. He began in the radio business on the selling side and he's never thought of doing anything else. Where he differs from many colleagues in the sales field is, he can't sell his product without becoming engrossed in a sincere, enthusiastic plug for radio. And he believes in what he's saying. Library Service Importance Take radio today, for example. Mr. Sam- brook, who got into the business on the ground floor with World Broadcasting System in 1933 as one of two members of WBS' station rela- tions dept. staff, is still pioneering. He believes the transcription library service today is "of skyrocketing importance" to the broadcast in- dustry in that it has broken the ground and seeded the field for future local sales stability. "It is the finest source of local programming at the most reasonable cost in the radio in- dustry," he says. He believes the local radio stations with the best programming will com- pete successfully with television in the coming era of color. The highpoints of his career thus far, he feels, must be marked with the trends and growth of the radio transcription library serv- ice. Not long after he got into the business, the first transcription library was conceived, and soon after he joined RCA (in 1950) the big name package show, as built within the library today, became a reality and ever since has been revitalizing stations' programming and sales. In the early days, he explains, transcription services stuck to being syndicated music pro- gram services. Now all that has changed and the additions have become numerous and his- toric: The voice track within the package serv- ice was developed and the conception of fitting a package into a format was put into practice. He says 1950 "was the start of the present era of the package library program." Since then, RCA Thesaurus, the library service provided by RCA Recorded Program Services, has been undergoing tremendous expansion. Alfred Burgess Sambrook was born Oct. 1, 1903, in Troy, N. Y., where he completed his schooling. After a stint as supervisor of a chain of gasoline stations for Pure Oil Co. — his only job outside of the radio field — Al Sam- brook headed for depression-ridden New York. He located employment with World Broad- casting System. He moved upward to manager of the station relations department in 1936, stayed with the program service library as it underwent corporate changes (Decca owner- ship in 1943 and later a second transfer to Ziv). He left World in January 1950 and transferred to Frederic W. Ziv Radio Produc- tions. A few months later he joined RCA Re- corded Program Services as sales manager, soon took over a combined job of sales, man- agement and administration and the title of manager, a post he has held since. Recalls Early Days As Mr. Sambrook dabbles in gardening at his home in West Hempstead (Long Island), or finds time for a few rounds of golf, he can recall the changes in the radio field and the part he played in those changes. When he first en- tered radio with World, his job included the buying of station time and selling it to adver- tisers and agencies, a function which, as the radio business flourished, became the forte of the advertising agency. Mr. Sambrook and his wife, the former Katherine Marshall, whom he has known from childhood and wed in 1938, have three chil- dren, Susan, 12, Judith, 11 and Richard, 10. Needless to say, Mr. Sambrook, the sales- man, administrator and programming expert, who sees tv on the threshold of an era of local station expansion similar to the one which faced radio in 1946, must keep his finger on the pulse of radio-tv's future two to three years hence to keep up with industry doings in general and the activities of RCA R-P-S in particular. These activities include RCA The- saurus, film distribution, feature length film packages, tv film properties and 26 syndicated radio programs. That's a broad slice of activi- ties which supplements local radio and tv pro- gramming as we know them today. 5,000 WATTS 950 KC South Carolina's Oldest Station SPARTANBURG, S. C. Page 22 • October 11, 1954 Broadcasting • Telecasting The Gold Cup Went to "5"* News Item (August 7, 1954): "Slo-mo-shun V, twin sister of the world's fastest hydroplane, roared over Seattle's Lake Washington today at better than 100 mph to win motorboat racing's top prize, the coveted Gold Cup." TV Item (three weeks later): "The August Seattle Telepulse reveals king-tv, Channel 5, scored a clean sweep over the rival network station in duplicate tele- casting of the Pacific Northwest's biggest sports event, the Gold Cup. Out of an estimated 500,000 viewers, the elaborate king-tv coverage pulled almost three times as many families as the other network station." There's a reason, of course, king-tv is the first station in the market . . .first in all ratings (morning, noon, and night), first in local personalities, and always first in news, sports, and public events. People dial "5" in Seattle almost as naturally as you dial your home phone. * Average Telepulse rating for duplicate coverage of Gold Cup race, Seattle, August 7, 1954 Channel 5 (KING-TV) 36.0 Second Seattle Station 12.5 FIRST IN SEATTLE KING-TV Channel 5. ABC 100,000 Watts Ask your BLAIR TV Man Otto Brandt, Vice President and General Manager Although Mr. Thoreau lived long before the era of television, he expressed a theory that WBNS-TV up- holds throughout its entire operation. Seeing is believing . . . and we believe it is important to give our viewers things they can believe in. . .whether it's a fantasy that leads them into a temporary make- believe world for a short reprieve from every day dol- drums, or a down to earth honest product promotion. That's why WBNS-TV makes use of top rated CBS TV programming, and meets the same high standards for each commercial production. Whether your spots are integrated into CBS network or local shows, or are 15 minute to hour strips across the board, all films, slides and live productions are accorded true showmanship, then backed up with an outstanding merchandising promotion. We at WBNS-TV want the 423,000 homes that tune us in every day to enjoy the best of full time program- ming that enables them to believe what they see. WBNS-TV COLUMBUS, OHIO • CHANNEL 10 CBS-TV NETWORK — Affiliated with Columbus M Dispatch and WBNS-AM • General Sales Office: W 33 North High St. REPRESENTED BY BLAIR TV ED LaGRAVE JR. on all accounts BEING a one-man radio-tv department brings many a headache, but it also has its exciting moments, Ed LaGrave Jr. says of his position at Lessing Adv. Co., Des Moines. He has been credited with selling Lessing on radio. Hereto- fore, Lessing felt radio accounts "took too much time, tied up too many people and were not profitable." Today, radio and tv account for about 20% of all billings. Charles Edward LaGrave Jr. attended high school in Mitchell, S. D. Later, as a freshman at the U. of South Dakota, he became an an- nouncer at KUSD Vermillion. While still a junior at college, he was appointed station manager, remaining in that post until his graduation in 1942. Mr. LaGrave moved to Sioux City, Iowa, joining KTRI as copywriter, disc jockey and staff announcer, then went into service with the U. S. Army Signal Corps, emerging as a second lieutenant. Upon his return he be- came a space salesman in the local display de- partment of the Des Moines Register and Tri- bune and later account executive with Cary Adv. Agency there. Since 1949, when he joined Lessing, Mr. LaGrave has filled many capacities — account executive, copywriter, announcer, producer, re- cording engineer, media director and timebuyer. This versatility helped him bring in more and more radio clients for Lessing. Under his di- rection, 20 clients have used radio and tv on 37 stations in 11 states the past year. Mr. LaGrave also is responsible for the complete advertising campaigns of 13 active accounts, including that for KRNT Des Moines, the Cowles station, and an overall institutional campaign for the Meredith properties. He is particularly active in tv these days, assuming full responsibility for tv production from sell- ing to direction. Ordinarily an even-tempered, soft-spoken young man, Ed LaGrave grows vehement at the mere mention of rate-cutting and double- spotting practices. He says: "Rate-cutting . . . never accomplishes what the station hopes to achieve — more and lasting business. . . [and] You can't insult the listener and viewer for- ever by slugging him with excessive commer- cials." Mr. LaGrave married the former Shirley Brookman on Dec. 25, 1945. They have two daughters — Linda, 8, and Kathy, 5. He belongs to Beta Theta Pi, the Des Moines Adv. Club, the Optimists Club and Des Moines Country Club. For hobbies he plays the saxophone, col- lects records and writes singing commercials. Page 24 • October 11, 1954 Broadcasting • Telecasting th in construction The signs of Charlotte are signs of a market more important by far than city size indicates. For proof, consider construction. In 1953, Charlotte — 72nd in city size — was 55th in total construction. Its total roofed the next two buildingest Carolina cities combined, and was third only to Baltimore and Washington in the Fifth Federal Reserve district. On a per capita basis, Charlotte's construction was more than twice that of Washington or Baltimore. Charlotte's out-size construction bill mirrors not only city but area needs. For Charlotte uniquely serves, in myriad specialized fields, a rich and populous area which has no other metropolitan resource. Important among the city's metropolitan services are Jefferson Standard Broadcasting Company's great area stations, 50,000 watt WBT and top power WBTV, 100,000 watts on Channel 3. These great advertising media — planned and operated for area coverage — blueprint a massive market, ranking by many significant tests among the first 25 in the nation. Gove/iaae to. Match the Market Represented Nationally by CBS Radio and Television Spot Sales The Radio-TV Services of the Jefferson Standard Life Insurance Company WBT-UJBTV still another way WW SW comes close and stays close to the heart of Pittsburgh! A big lift in the wee hours — that's WWSW's 970 Club. For 15 years WWSW has regaled the night with music, news and sports; filling a void for stay-up- late Pittsburghers and odd- shift mill workers by the thou- sands. This 24-hour service, this programming to fit the needs of a great industrial community is still another way WWSW comes close and stays close to the heart of Pittsburgh! WWSW 970 Kc. 5,000 Watts PITTSBURGH, PENNSYLVANIA Represented by John Blair & Co. BROADCASTING TELECASTING October 11, 1954 Vol. 47, No. 15 THE LESSON OF VIDEOTOWN': MORE TIME FOR RADIO AND TV In its seventh report on the town it picked in 1948 as a laboratory for the study of television influence, Cunningham & Walsh discovers that "Videotown" is learning to live with tv, without sacrificing other leisure interests. Tv owners have readjusted their lives to give more time to radio, reading, movie-going — without decreasing their at- tention to the family television set. FOR THE first time, television viewers this year have learned to juggle their work-and- play schedules to accommodate more leisure activities without diminishing the time they spend with their tv sets. They're listening to radio more, reading more, spending more time at the movies, and yet they're watching television as much as they did before, according to the 1954 Videotown report to be released shortly by Cunningham & Walsh. With what sort of time-stretcher do they accomplish this feat? "It isn't that they have more leisure," says John P. Cunningham, president of the agency. "The average person interviewed is working as many hours as ever, but visiting and enter- taining in the home have dropped again to make room for other recreation. "Women in particular have revised their housekeeping routine to free their evenings for televiewing. They concentrate their duties in the morning or around dinner time. Whether this means that they're more efficient — or merely less thorough — is an unanswered ques- tion, but they've definitely reorganized their housework. Television seems to be a likely in- fluence." Six-Year Study Since 1948, Cunningham & Walsh, New York advertising agency, has been studying trends in tv sales and set usage and the impact of televi- sion on family life in Videotown, revealed two years ago to be New Brunswick, N. J., a town of some 30,200 population located 30 miles from New York and within the good service range of New York's seven tv stations. This year the agency expanded the scope of its tv questioning, asking for the first time for opin- ions of the people interviewed. A separate set of interviews was arranged to determine what influence, if any, television has had on political opinion. Gerald Tasker, vice president and director of research, said this phase of the survey showed that "more people who had seen political tele- casts were able to express an opinion than those who had not. But people who had strong opin- ions to start with found them unchanged by seeing telecasts." As an example, Mr. Tasker cited the Army- McCarthy hearings. They "caused little ex- citement among those we interviewed," he said, "but the pros became stronger pros and the Broadcasting • Telecasting cons stronger cons after seeing them on televi- sion. "So far, the level of interest in politics is very low in Videotown. We expect to collect more evidence as other major political events are telecast." This year's study also investigated the subject of color tv, which Mr. Tasker placed at the head of the list in his summary of findings. "Telecasts in color," he said, "are still too far from the experience of the average person in Videotown to have much effect on set sales for at least another year. Only 8% of those interviewed have ever seen a color telecast. Slightly more than half of these were enthusi- astic, saying it was 'vivid,' 'beautiful,' 'wonder- ful.' About a third of this 8% considered black and white just as good." Another indication of the extent of color's attraction may be seen in reasons given by set owners who indicated interest in buying a new receiver. In this group 9% said they will buy because they want color. (A year ago 17% had given color as a cause of interest.) By com- parison, 50% attributed interest in a new set to a desire for a larger screen; 14% to poor performance of present set, and another 14% to a desire for a second set in the home. Noting that most of the people questioned had no knowledge and therefore no opinion of color tv prices and screen sizes, but that the few who did express an opinion considered the price too great and the screen too little, Presi- dent Cunningham observed: "These two problems — price and screen size — will determine how soon the color television boom will start. But as soon as the first few sets appear in their neighborhoods, these people will change their minds in a hurry. If they see color telecasts in the homes of friends, they'll want the same thing in their own homes." Getting back to black and white television, C&W researchers once again found that, con- trary to the "novelty" theory, families who have had sets longer spend more time with them than do the new owners. Sets bought before 1953 were used for about AV2 hours on an average weekday evening, while sets bought early this year averaged about 2% hours. The average for all Videotown sets was AVi hours, up slightly from last year's AVa hours. More of the viewers who have had sets for several years watched television during the average weekday evening in 1954 (77.4% average) than these same families did in 1951 (67.9%), 1952 (69.9%) or 1953 (71.9%). Among all tv families, including new as well as long-time owners, this year's average was 73.9% as compared to 69.7% in 1952 and 73.1% in 1953. But while more people watch and although the average set is turned on slightly longer, the average person spends somewhat less weekday evening time at his set. This year the average dropped from 2.40 to 2.34 hours per evening. But the evening decline was offset by increases in morning and afternoon viewing. Where 8% of Videotown set owners watched television in the mornings last year, the study showed, the number this year rose to 14%. In the afternoon, tv sets attracted 16% of their owners as compared to 14% in 1953. While viewing was maintained at its former level, radio listening registered substantial gains. A total of 23% of the tv owners questioned this year said they listened to radio during the morning as against 12% last year — and also as against 14% classifying themselves as morn- ing tv watchers this year. Afternoon listening was reported by 8%, same as in 1953, while October 11, 1954 • Page 27 VIEWING AND LISTENING KEEP GROWING This table illustrates how people in Videotown are spending more time, year by year, both in watching television and listening to radio. These statistics pertain to television homes. Figures show percent of people watching or listening to their home sets at some time during th WATCH e perio TV d indicated. LISTEN TO RADIO 1951 1952 1953 1954 1951 1952 1953 1954 Wives Morning 2% 10% 12% 22% 25% 33% 42% 45% Afternoon 10 18 19 25 15 19 16 17 Evening 71 73 78 79 7 13 12 15 All Day 72 76 80 83 34 42 50 52 All People — Average Morning 1 5 8 14 10 15 12 23 Afternoon 7 15 14 16 6 9 8 8 Evening 58 70 73 74 5 8 9 10 All Day 70 72 76 77 16 22 28 30 VIDEOTOWN 10% listened during the evening this year where 9% did a year ago. Wives are the biggest fans of both radio and tv, with 52% saying they listened to radio at some period of the day and 83% reporting tv tune-in at some period. (For listenership-viewership break- down, see table.) Biggest change in leisure activity this year, according to C&W's findings, was the upward surge in movie-going, a pastime that nose- dived by 77% when tv first came into the average home. After a continued decline for several years, movie-going on average weekday evenings showed a 17% increase in 1953, which Mr. Tasker described as the "turning point." "This year's movie attendance almost doubled last year's," he reported on the basis of the 1954 study. "These increases for two years in succession seem to assure a reversal of the downward trend." Movie-goers, of course, continue to get in their tv viewing before and after the theatre. C&W also saw a dramatic change in maga- zine reading, which went up 70% this year (largely due to increased reading by women) after a 5% rise in 1953. Most newspaper read- ing, which showed a steady upward trend during the first four years, remained at its 1953 peak in the current findings. Home entertainment and visiting friends are the only major leisure activities which have dropped sharply, the report showed, noting that this trend has been evident in Videotown surveys since tv's early days. With increasingly heavy saturation — C&W estimates it will be at 82% by Dec. 31 as com- pared with 76% last January — Videotown's total set sales are dropping. As predicted in last year's Videotown report, sales in 1953 were down (5% ) and they are expected to drop another 8% this year. Already, the report notes, the new-home market consists mostly of newly formed families. Replacement sales this year are expected to exceed, for the first time, sales to families who have never owned television before. The number of two-set homes grows slowly. By April 1951, 1% of Videotown's tv owners had two sets. By April 1952 the number had reached 2%; a year later it was at 4Vi%; by April 1954 it was at 5%, and by January 1955 it is expected to reach 1Vi%. Second sets usually are found in a bedroom (44%) or in a basement recreation room (33%). The 21 -inch screen was found to be the most popular size, accounting for three-fourths of all new sets bought. The 24- and 27 -inch sets, which began to appear in Videotown last year, account for 5% of the new receivers, leading C&W to observe that sales of these larger sizes have not increased enough to make them a threat to the 21 -inch market. ADVERTISERS & AGENCIES UPWARDS OF TEN ADVERTISERS STAGE MOVING DAY IN AD ROW On the heels of Bulova's exodus from Biow has come a rash of agency switches. On the list are eight of the dissolving Cecil & Pres- brey's accounts. Estimated billings involved: $20.5 million. IN the year's most spirited action of its kind, at least 10 major advertisers have- appointed new agencies in the past fortnight and a half- dozen others are in the process of changing affiliations. The eventual turnover of billings will amount to $20.5 million, attributable in the main to Biow Co.'s loss of the Bulova Watch Co. ac- count and the imminent dissolution of Cecil & Presbrey [B«T, Oct. 4]. Eight of the former Cecil & Presbrey ac- counts already have named new agencies. These include Block Drug Co., which goes to Grey Adv.; Topp-Chews, to Grey; See- man Bros, to Biow; Mennen Co. to McCann- Erickson; Benrus Watch Co. to Biow; Necchi Sewing Machine to Biow; Julius Kayser Co. to Peck Adv.; and Minnesota Mining & Mfg. Co. to Roger Brown, Cecil & Presbrey executive who is forming his own public relations firm. Other accounts announcing new agency as- sociations are Petite Foods, which named Buchanan & Co., and Hill Bros., moving from Biow to Ted Bates and Lennen & Newell. Accounts still screening agencies and ex- pected to make decisions shortly are Bulova (formerly with Biow), and the following Cecil & Presbrey clients: Philip Morris Ltd. (Marl- boro cigarettes), Nestle Co., International Business Machines, Cunard Steamship Lines, and Eagle Pencil. Hill Bros., New York, had been associated with Biow Co. for 20 years before announcing last week that, effective Jan. 1, advertising of its various products will be handled by Ted Bates in the case of its Dromedary mixes and by Lennen & Newell for Dromedary dates and specialties. The firm spends approximately $2 million in advertising. Block Drug Co., Jersey City, serviced by Cecil & Presbrey, reportedly has decided upon and is expected very shortly to announce Grey Adv., New York, as its advertising agency. Sam Dalsimer, executive vice president of Cecil & Presbrey and account executive on Block Drug, is expected to join Grey together with a few members of his staff. In addition, Mr. Dalsimer is expected to take the Topp-Chews Gum Co. account to Grey. Block's billing is said to be in the neighborhood of $1 million while the chewing gum firm's budget is ap- proximately $250,000. Mennen Co. (Foam Shave and Afta Shave), Morristown, N. J., is expected to go to McCann- Erickson after the first of the year. The ac- count now is handled by C & P and its billing runs about $500,000. Petite Foods, Brooklyn, with a budget of approximately $100,000, has named the Blaine- Thompson Co., New York, to handle advertis- ing, merchandising and sales promotion for its line of frozen-food specialties. Julius Kayser Co. (lingerie, gloves, hosiery, infants wear and nylon tricot sheets), New York, moved from C&P to Pack Adv., effec- tive at once. Norman A. Mack, executive vice president, is account supervisor and Julian Czukor is account executive. Kayser's adver- tising budget is about $250,000. Benrus Watch Co., along with Necchi Sew- ing Machines and Seeman Bros., all have named Biow Co. to handle their advertising [B«T, Sept. 27]. Benrus accounts for $2 million in billing, Seeman for $750,000, and Necchi for about $1 million. Minnesota Mining & Mfg., which has been handled by Roger Brown, vice president of C&P, will continue to be serviced by Mr. Brown, when he reopens his own public rela- tions firm. Bulova, which dropped the Biow Co. two weeks ago [B»T, Sept. 27], is still entertaining agency bids. Philip Morris & Co. (Cecil & Presbrey), which is introducing a new style Marlboro cigarette in a filtered, king-size ver- sion with a cork tip and snap-open package, is considering offers from other agencies and is expected to make a decision within a few weeks. The new Marlboro, meanwhile, will use a radio and television spot announcement cam- paign starting with a market test in Rochester, N. Y., today (Monday). THE $20.5 MILLION THAT'S PULLING STAKES Advertisers' new agencies and approximate bil ling: Approximate Account Former Agency New Agency Billing Block Drug Cecil & Presbrey Grey Adv. $ 1,000,000 Topps-Chews Cecil & Presbrey Grey Adv. 250,000 Seeman Bros. Cecil & Presbrey Biow Co. 750,000 Mennen & Co. Cecil & Presbrey McCann-Erickson 500,000 Benrus Watch Co. Cecil & Presbrey Biow Co. 2,000,000 Necchi Sewing Cecil & Presbrey Biow Co. 750,000 Julius Kayser Cecil & Presbrey Peck Adv. 250,000 Minnesota Mining Cecil & Presbrey Roger Brown 2,000,000 Petite Foods (Newly Formed) Buchanan & Co. 250,000 Hill Bros. Biow Co. Ted Bates-Lennen & Newell 2,000,000 TOTAL $ 9,750,000 Accounts still screening agencies: Bulova Biow Co. ?? $ 5,500,000 Philip Morris (Marlboro) Cecil & Presbrey ?? 1,500,000 IBM Cecil & Presbrey ?? 1,250,000 Cunard Cecil & Presbrey ?? 750,000 Eagle Pencil Cecil & Presbrey ?? 250,000 Nestle Co. Cecil & Presbrey ?? 1,500,000 TOTAL $10,750,000 Page 28 • October 11, 1954 Broadcasting • Telecasting ADVERTISERS & AGENCIES CHEVROLET STILL STRONG FOR RADIO Advertising manager Bill Pow- er tells Michigan meeting that not one cent has been taken from radio, despite tv ex- penditures. Also added is a word of scolding for radio men with 'defeatist attitude.' CHEVROLET Div. of General Motors, one of the first major users of radio on a national saturation scale, still believes in it just as firmly and has not taken its tv money out of the older medium, Bill Power, Chevrolet ad- vertising manager, said Oct. 1 in an address to the Michi- gan Assn. of Radio & Tv Broadcasters (see story page 42). Famed as one of the nation's leading inspirational speak- ers, Mr. Power gave MARTB delegates a lecture on the power of their own medi- um. He scolded them soundly on their "defeatist attitude" — so soundly that the delegates gave him a stand- ing ovation and cheered him several minutes in appreciation of his pep talk. "How could anything that has been so good so long get discouraged so fast?" he asked. "I'm a client. You should be giving me the pep talk." Mr. Power assumed the role of a football coach in a locker room between halves, talking to them, he said, "just as he talks to Chevrolet salesmen all over the nation." Chevrolet has "not taken one nickel out of radio or anything else for its television," he said. "All television money is new money." He recalled early Chevrolet radio including Fred Allen, Eddie Rickenbacker, Jan Pierce and the pioneering Musical Moments transcription series. "Radio has an 89 -million receiving-set start on tv," he said. "If tv continues to sell at the rate of 217,000 sets a year more than radio, it will take 412 years for tv to overcome radio's lead. "I believe in radio. I believe it is a wonder- ful medium and our dealers like it. Radio is the best way to sell a lot of people," Phillips Tells Musts Of Copy for Television A FAST-TALKING tv announcer delivering a commercial has much the same effect as the small print in a black-and-white advertisement, Kalman Phillips, J. Walter Thompson Co., Los Angeles, said in a talk to the Copy Club of Los Angeles. Mr. Phillips outlined what makes good tv advertising copy: 1. Demonstrate visually whenever possible, making1 sure the audio describes only what the viewer sees. 2. Stay with a copy point only long enough to put it over. 3. Don't cram too many ideas into one com- mercial. 4. Use experts to sell a product (i.e.: a movie star to sell soap, a mechanic to sell a car), making sure the authority expresses his own personality, rather than parroting copy. 5. Showmanship is important, but don't allow it to distract from the main selling theme. Broadcasting • Telecasting LISTENING to a tape recording made at the 25th anniversary celebration of Henry J. Kaufman & Assoc., Washington, D. C, are (I to r) Jeff Abel, Kaufman radio di- rector; Henry J. Kaufman, agency managing director; Dan Cavalier, vice president of WGMS there, and M. Robert Rogers, president of the station. Pontiac Sets Record Two Weeks of Spots PONTIAC Cars, Detroit, through McManus, John & Adams, Detroit, will be using the largest radio and television spot announcement cam- paign in its history [B*T, Oct. 4] with approxi- mately $500,000 earmarked for a two-week "teaser and followup" schedule to introduce new cars. Cadillac, too, through the same agency, will be using a radio schedule about the middle of November in major markets. Pontiac will break as early as Oct. 15 on the West Coast and as late as Oct. 26 for five days of teaser and a week of followup spots on more than 1,000 radio stations throughout the country. A similar spot schedule will be placed on 200 television stations. Porter to Be JWT Media Chief; Banks Named by Leo Burnett ARTHUR A. PORTER, vice president in charge of media at Leo Burnett Co., Chicago, has resigned effective Dec. 1 to accept a similar post with J. Walter Thompson Co., New York, it was announced by Leo Burnett Co. last week. Simultaneously, the Burnett organization re- ported the appointment of Dr. Seymour Banks, formerly media supervisor, as manager of its media department. Mr. Porter, an acknowledged Midwest au- thority on media and research, particularly with respect to broadcasting and newspapers, will become vice president and media director of the Thompson agency. He joined Burnett in 1945 as head of its research department after being associated with George Gallup's Ameri- can Institute of Public Opinion and the Cana- dian Institute of Public Opinion since 1936. He later became an account executive, media analyst and manager of Leo Burnett's media department. Mr. Porter was elected a vice president in charge of media in 1951. AAAA Committee Posts FOUR agency executives have accepted chair- manships of planning committees for the 1954 eastern annual conference of the American Assn. of Advertising Agencies. The men and their committees. Anthony DePiarro, Lennen & Newell, media; Henry Schachte, Bryan Houston Inc., contact; L. T. Steele, Benton & Bowles, radio-tv administration, and Hal Davis, Kenyon & Eckhardt, public relations. Roro-Broil Buys Election Coverage on NBC-TV, CBS-TV ROTO-BROIL Corp., Long Island City, N. Y., has signed for part sponsorship of the Nov. 2 election coverage on both NBC-TV and CBS- TV. Contracts provide for sponsorship on NBC-TV of one-half of the period between 9:30 p.m. and 1 a.m. EST, and on CBS-TV of one-half of the time between 11 p.m. and conclusion. The Roto-Broil orders, placed through Prod- uct Services Inc., New York, are for the full interconnected networks of both NBC-TV and CBS-TV. WPIX (TV) Sells Last Quarter Of Sports Package to HFC SALES to Household Finance Corp. of the last available quarter sponsorship of the 69 cham- pionship events which form the WPIX (TV) New York 1954-55 Madison Square Garden sports package was announced last week by the station. Other sponsors of the sports presentation, which begins Oct. 20, are Piel's beer, which purchased a quarter for the third straight year, Robert Burns cigars, which bought a quarter for the second straight year, and Esso Standard Oil, which also bought a quarter. Package includes three telecasts of the Na- tional Horse Show, two telecasts of the West- minster Kennel Club show, 15 professional New York Ranger hockey games, 23 profes- sional New York Knickerbocker basketball contests, 18 New York college basketball games, and at least eight playoffs of the Ranger and Knickerbocker games. Agency for House- hold is Needham, Louis & Brorby. McGraw-Hill Names Clay APPOINTMENT of David M. Clay, tv pack- ager and pioneer in educational tv, as radio-tv programming specialist of McGraw-Hill Book Co. was announced last week. Mr. Clay's duties will include preparation for local and national distribution of package programs fea- turing McGraw-Hill films and books. Special emphasis will be placed on more interesting and effective educational tv. Mr. Clay has been active in tv since 1948. Previously, he was with other publishing houses. October 11, 1954 • Page 29 APPROVING a $1,000 per week satura- tion radio campaign by Sta-Nu Corp., for its Sta-Nu (finishing process for dry cleaning) over WHB Kansas City are (I to r): George W. Armstrong, WHB general manager; Clifford J. Barborka, John Blair & Co., Chicago; Roy Edwards, president of Sta-Nu Corp., and Bob Finch, Lester Jacobs Adv., Chicago. The schedule calls for a daily series of 5-, 10-, and 15-minute newscasts and sportscasts. NL&B Appoints Williams APPOINTMENT of Lee Williams, vice presi- dent, Needham, Louis & Brorby, Chicago, as chairman of the agency's plan board was an- nounced last week. He will coordinate activities of the ten-man group which reviews all adver- tising prepared by the agency, according to Maurice Needham, NL&B president. Mr. Williams has been serving as senior consultant to the agency and works actively on such ac- counts as Campbell Soup, Monsanto Chemical and Wilson & Co., among others. Included on the plan board is James Cominos, vice president and radio-tv director. NEW BUSINESS Frawley Corp. (Paper-Mate Pens), Culver City, Calif., to co-sponsor with Toni Co., Chicago, People Are Funny (NBC-TV, Sun., 7-7:30 p.m. EST) on Oct. 17, 24, 31; Nov. 14, 28; Dec. 12, 19. Agency: Foote, Cone & Belding, L. A. General Foods Corp. (Calumet Baking Pow- der), White Plains, N. Y., to sponsor Thurs. and Fri. segments of Mary Margaret McBride program (NBC Radio, 10-10:05 a.m. EST), effective Oct. 14. Agency: Young & Rubicam, N. Y. RENEWALS Swift & Co., Chicago, renews 8:15-45 a.m. seg- ment, Breakfast Club (ABC Radio, Mon.-Fri., 8-9 a.m. CST) for 52 weeks, effective Nov. 1; company also will sponsor Edward R. Murrow News on 23 Columbia Pacific Radio Network stations (Tues. -Thurs., 5-5:15 p.m. PST) for 39 weeks, effective Nov. 2. Agency: J. Walter Thompson Co., Chicago. De Soto Motor Corp. (Chrysler Corp. div.), Detroit, renews You Bet Your Life, on 207 NBC Radio stations (Wed., 9-9:30 p.m. EST). Agency: BBDO, N. Y. Free Methodist Church of North America, Winona Lake, Ind., renews Light and Life Hour (ABC Radio, Sun., 8:30-9 a.m. EST), effective Oct. 24.- Agency: Walter F. Bennett & Co., Chicago. Billy Graham Evangelistic Foundation, N. Y., renews Hour of Decision (ABC Radio, Sun., 3:30-4 p.m.) for 52 weeks, effective Oct. 31. Agency: Walter F. Bennett & Co., Chicago. AGENCY APPOINTMENTS Screen Gems Inc., N. Y., appoints Joseph Katz Co., same city, with Sidney Loewenberg as account executive. Tv will be used. Enterprise Heat & Power Co., Chicago, ap- points Elliot, Jaynes & Baruch, same city. Radio-tv will be used. Ralston Purina Co., St. Louis, appoints Guild, Bascom & Bonfigli Inc., S. F., for cereal ad- vertising. Magnavox Research Laboratories, div. of Mag- navox Co., L. A., and Gertsch Products Inc. (electronic test equipment), same city, appoint Don Larson Adv., Beverly Hills, Calif. Pastorelli Food Products Co. (Italian Chef pizza), Chicago, appoints Olian & Bronner, same city. Tv will be used. Romar Laboratories (STS Nasal Inhalant), Phila., appoints Benjamin Katz Agency, same city. Radio will be used. World Over Importers Inc. (western distributors, Karl's Beer, Schneider Brewing Co. Inc., Trini- dad, Colo.), L. A., appoints Jimmy Fritz & Assoc., Hollywood. Radio-tv spot announce- ment campaign will be used. Albert Sheetz Mission Candy Co. (Albert Sheetz restaurants, candies, ice cream, bakery products, catering), L. A., appoints West- Marquis Inc., same city, with Charles B. Smith as account executive. Radio will be used. Vitamix Corp., Phila., appoints Lee Ramsdell & Co., Philadelphia. Town Square Foods Inc., Pittsburgh, appoints Cavanaugh Morris Adv., same city. Radio will be used. Elysee Cosmetic Co. (Queen of Beauty cosmetic cream), S. F., and The Pamper House (health establishment), Oakland, appoint Ad Fried & Assoc., Oakland. Radio-tv will be used for both. Cockshutt Farm Equipment Ltd., Brantford, Ont., appoints Griswold-Eshleman Co., Cleve- land, for Canadian advertising; agency pres- ently handling U. S. advertising. Culiigan Soft Water Service Dealers of North- ern California Inc. (Culiigan Inc., Northbrook, 111.) appoints Hoefer, Dieterich & Brown Inc., S. F., with James A. Brown as account exec- utive. Tv is planned. A&A PEOPLE Vincent Anson, Nesco Inc., Milwaukee, ap- pointed advertising and merchandising manager, also handling sales promotion and product de- velopment. Robert Riemenschneider Jr., account executive, Schwimmer & Scott Inc., Chicago, appointed media director, succeeding Evelyn Vanderploeg, who moves to radio-tv timebuying dept., Arthur Meyerhoff & Co., same city. Charles E. Van Voorhis, formerly advertising manager, Packard Motor Car Co., Detroit, ap- pointed group head, McCann-Erickson Inc., Chicago. Edgar C. Pierce, assistant to manager, Geoffrey Wade Adv., N. Y. office, promoted to radio-tv operations director, Hollywood office; Dennis Clark, radio-tv dept., Hollywood, appointed to handle radio-tv commercial production. David Wallace, formerly with Time magazine, N. Y., to Ogilvy, Benson & Mather, same city, as manager, research dept, and assistant to vice president in charge of research. J. H. Hoffman, formerly with C. J. Roche & Co., Chicago, to Foote, Cone & Belding, N. Y., as copy supervisor. Helen Whitmore, radio-tv copywriting staff, N. W. Ayer & Son., N. Y., appointed copy supervisor; Alexander Maclachlan, advertising supervisor, So. New England Telephone Co., New Haven, Conn., to radio-tv copywriting staff of agency. Robert A. Haverback, advertising staff, Zenith Radio Corp., Chicago, to Norge div., Borg- Warner Corp., same city, as assistant to adver- tising manager. John R. Pfann, sales assistant, Sharpies Chem- icals Inc., Phila., appointed sales analyst, suc- ceeding J. W. Conyers Jr., who moves to market development department. Scott Costello, formerly with Griswold Eshle- man Co., Cleveland, to account management staff, James Thomas Chirburg Co., N. Y. Frank Wheeler, art director, Anderson & Cairns Inc., N. Y., to copy-contact staff, VanSant, Dugdale & Co., Baltimore. Robert R. Sawyer, Metro-Goldwyn-Mayer Stu- dios, Culver City, Calif., to radio-tv dept., Campbell-Ewald Co., Detroit, as creative tv writer and commercial film production super- visor. Robert De Pue Brown, formerly with Ward Wheelock Co., Phila., to advertising promotion dept., Saturday Evening Post, same city. Sylvia Begley, formerly with C. P. MacGregor Inc., Hollywood, to Al Paul Lefton Co., Phila- delphia. Harry Wayne McMahan, vice president in charge of radio-tv commercials and copy plans board member, McCann-Erickson Inc., N. Y., author of book The Television Commercial, published by Hastings House. Arthur C. Fatt, Grey Adv. Agency Inc., Phila., appointed head, 1954-55 Adv. Div. of Fed- eration of Jewish Philanthropies campaign. Al Paul Lefton, president, Al Paul Lefton Co., Phila., elected member, board of directors, Greater Philadelphia Chamber of Commerce. C. James Fleming Jr., vice president, Compton Adv., N. Y., appointed vice chairman, business and professional committee, United Hospital Fund 75th anniversary campaign. Arnold Cohan, president, Arnold Cohan Corp., N. Y., appointed chairman, radio-tv advisory committee, United Hospital Fund 75th anni- versary campaign. Arthur E. Burdge, Coca-Cola Co., Atlanta, an- nounced as governor, seventh district, Adver- tising Federation of America. Page 30 • October 11, 1954 Broadcasting • Telecasting FILM NATL. TELEFILM PREPARES EXPANSION Financier Gustave Ring and Producer Harry Popkin associ- ate with firm as prelude to enlarged production and dis- tribution activities. IN PREPARATION for a program of expan- sion in both production and distribution, Na- tional Telefilm Assoc., New York, announced last week it has entered into an association with Col. Gustave Ring, industrialist and financier, and Harry M. Popkin, veteran motion picture producer. Financial backing for enlarged operations is expected to be forthcoming from Col. Ring, who has been named chairman of the board of NTA but will not assume an active manage- ment role in the company. Col. Ring is presi- dent of the Ring Construction Co. and the Ring Engineering Co., and makes his head- quarters in Washington. Mr. Popkin's association with NTA was said to be already in effect, with the producer cur- rently supervising production on an NTA series on the West Coast. NTA has distribution rights to nine of Mr. Popkin's theatrical films and the firm will obtain rights to other properties as he makes them available for television. NTA, which is headed by Ely Landau, presi- dent, was formed last January. It operates on a system of franchise agents throughout the country [B»T, Jan. 11] except in New York, Chicago and Hollywood, where NTA main- tains owned-and-operated offices. Mr. Landau reported that NTA currently consists of 15 regional offices with a total of 28 salesmen. He said the staff has been broken down into three regional commands, with Ed Gray as supervisor for the Far West; E. Johnny Graf, the Midwest, and Harold Goldman, the East. Mr. Goldman also is vice president in charge of sales for the entire organization. The newest NTA office, Mr. Landau said, is one in Montreal, headed by Napoleon Vail- lancourt, owner of the Canadian Educational Film Co. NTA$1 Million Contest Ready for Tv Stations GIVEAWAY prizes valued at $1 million will soon be offered by local tv stations to viewers through a new plan worked out by National Telefilm Assoc., New York. The two-fold pur- pose behind NTA's move, announced last week, is to give stations a new showmanship twist that will help them build audiences and increase sales and at the same time to sell NTA's library of filmed programs in 100 markets before Jan. 1, 1955. Beginning Oct. 18, NTA's sales force will un- fold to station owners the details of the largest giveaway contest in broadcasting's history, ac- cording to Ely Landau, NTA president. The contest, copyrighted under the title "Tv Tic Tac Toe," will be available only to stations buying NTA programs such as China Smith, Orient Ex- press, The Passerby, and The Bill Coram Show. Exclusive rights to the contest will be assured stations in their individual coverage areas. Starting date of the contest is Jan. 2, 1955. It will run 17 weeks, during which time there will be a controlled number of weekly winners. The national winner selected at the end of the contest will get $100,000 in prizes, including a $35,000 home, $15,000 worth of decorations, a trip around the world or $10,000 in cash, a Cadillac, a mink coat and a $5,000 gift certifi- cate redeemable at any local store. In addition to the prizes, NTA will supply over $400,000 worth of promotional material to participating stations. Viewers will be required to pick up a different contest card each week at distribution points set up by the station. The station will give viewers a new clue each day — seven days in all — and the clue may be repeated as often as the station wishes. To help map out promotion campaigns for the contest at a local level, NTA has assigned a full-time merchandising man to visit stations where he will work with executives in setting up the drive. Stations participating in the contest also will be supplied with a complete kit of on- the-air promotion material, including slides and spot announcements, as well as point-of-sale material such as counter cards, window stream- ers and fly tags. Screen Gems Announces Latest Staff Additions LATEST additions to the staff of Screen Gems Inc., New York, were announced last week by Ralph Cohn, vice president and general man- ager, who noted the national staff of the or- ganization has been increased by 100% since the first of the year. Bud Donnelly, who has served on the sales staff of several tv film companies, has been appointed as assistant to John McCormick, midwestern sales manager in Chicago. George E. Burgess Jr., formerly head of Screen Gems' sales service department, has been transferred to the sales force, and Arthur Topol, who had been Mr. Burgess' assistant, has been named to succeed him. Other new staff members include: Conrad Wallenstein, assistant to the business manager; Joe Morrison and Vincent Cafarelli, assistant animators; Fred Eng, painter; Stanley Acker- man, dialogue director, and Bernard Kahn and Robert L. Stevens, film inspectors. Judge Asks Main Issues In Anti-Trust Film Suit STATEMENTS of what attorneys for both the Justice Dept. anti-trust division's Los Angeles office and defendant major motion picture pro- duction and distribution firms believe to be the main issues in the government's suit to force release of 16 mm theatrical films to tv and other uses [B»T, Sept. 27] were requested by Oct. 18 by Federal District Judge Harry C. Westover last week, in an effort to simplify and speed up trial proceedings. Meanwhile, James McGrath, acting chief of the Los Angeles anti-trust office, said so many answers have been filed in replies to govern- ment interrogatories by the 1 1 defendant firms, and so many new issues raised by defendant attorneys, that he will move by Nov. 15 that the interrogatory replies be stricken from the court record. At last week's pre-trial hearing, Judge West- over indicated he was sympathetic to Mr. Mc- Grath's request for an early trial and would seek to complete preliminaries as soon as pos- sible. Casey Studios in Florida Are Acquired by Trio ACQUISITION of the Thomas Casey Film Studios in Winter Park, Orlando, Fla., by Martin Jones, Henry Olmsted, and Gordon Knox was announced last week. Purchasers will make the studios immediately available for filming tv shows and commercials. The investment was said to total $500,000. Studios contain two fully equipped sound stages, with floor areas measuring 55x60 feet for one, 45x10 feet for the other. It was said each studio can handle four to six sets simultaneously. The studios will operate as a branch of the Princeton Film Center, Princeton, N. L, of which Messrs. Jones, Olmsted and Knox are directors. They will serve also as a branch of Olmsted Sound Studios, which in turn will serve as New York headquarters for Princeton Film Center. WFMJ-TV Youngstown, Ohio, signs the G. M. McKelvey Co., local department store for its Gem Theatre Sunday night motion picture series. Agreeing on the contract (I to r): Bob Jolly, WFMJ-TV salesman; Mitchell F. Stanley, WFMJ-TV manager; Charles G. Nichols, McKelvey president and general manager; Robert C. Harnack, Paul Smith Agency representative, and Mrs. Vera Friedman, McKelvey ad director. Broadcasting Telecasting October 11, 1954 Page 31 FACTS & FIGURES OUT-OF-HOME LISTENING SETS RECORD — FILM Bagnall Planning to Offer Five New Television Shows GEORGE BAGNALL & Assoc. has acquired five new shows for tv distribution, according to an announcement made last week by the firm. The shows are: Scene With a Star, starring Vera Vague, a comedy audience participation series; Spotlite of Hollywood with Jim Ameche, a personality interview series; World of Wolo, a children's show; Let's Draw, with artists Frank Webb and Valerie Landon, and Sports Mirror, a sports celebrity series. All shows are 15 minutes in length and are available immediately for local, regional or national sponsorship. Earlier this year, the Bagnall firm acquired distribution rights for all of Consolidated Television's properties. The combined library now exceeds 1,000 hours of programming. FILM DISTRIBUTION Association Films Inc., N. Y., announces seven different 13-week film series it distributes, which are made available to stations free, are currently playing on stations throughout country. Among its properties are Made in the U.S.A., booked by 108 stations; Films for the Family, 70 sta- tions; A Stacked Deck, 18 stations; Boy's Rail- road Club, 82 stations; Sur-Prize Package, 69 stations, and Tv Travel-Log and Italian Rain- bow, recently offered to stations. FILM PRODUCTION Superman Inc., Hollywood, starts this month on new series of 13 half-hour color Superman films for Kellogg Co., Battle Creek, Mich. Agency: Leo Burnett Co., Chicago. Roland Reed Productions Inc., Hollywood, will begin 26 new half-hour Waterfront films Nov. 4. Hal Roach Jr., Productions, Culver City, Calif., will shoot The Story Teller tv series this month with John Nesbitt as writer and narrator and Jerry Stagg as producer. Fran O'Brien, public relations director and ac- count executive, Goldswan Productions Inc., N. Y., and Spencer Bentley, former director, Radio Free Europe, have packaged new tv series titled How To Be Happy. RANDOM SHOTS Hoffberg Lewis Enterprises, N. Y., has been organized by Jack Hoffberg and Martin Lewis at 362 W. 42nd St. for production and dis- tribution of tv film featurettes and shorts. Film File, div. of Pix Enterprises, Studio City, Calif., announces new film library service sup- plying loops, clips and inserts for integration into station programming. Global Telefilms Inc., N. Y., has moved to 35 W. 53rd St. FILM PEOPLE Howard Grafman, formerly production director, NBC Chicago, elected vice president in charge of sales, MAC Studios (film producers' sales representatives), same city. Bert Lytell, 69, radio-tv, motion picture and stage actor, died Sept. 28. Pulse reports for last summer show out - of - home listening added 23.8% to the at-home audience, a factor big enough to justify combined at-home and out-of-home ratings. RECORD growth of out-of-home radio listen- ing during the past summer was pointed up last week by Dr. Sydney Roslow, director of The Pulse Inc., in announcing the results of out-of- home surveys conducted by The Pulse in 23 major markets throughout the U. S. The growing importance of this segment of broadcasting, Dr. Roslow said, has prompted The Pulse to set plans in motion for the issuance of a combined at-home and out-of-home rating — in place of two separate measurements — in its future reports. He said the combined rating plan will be put into effect in Miami, starting with the October-November (1954) report, and added: "Radio audience measurements should cover all listening — regardless of where it occurs. The growth in importance of listening away-from- home makes it essential to include this audi- ence when radio is examined as an advertising medium. This can only be assured by presenting one rating, which contains both at-home and out-of-home listening. Extension of this plan to other markets will depend on the reaction on the part of Pulse subscribers." During the summer of 1954, Dr. Roslow said the surveys showed that away-from-home listen- ing added 23.8% to at-home audience, which he described as "a new high." Three years ago, he continued, the "plus" represented by this group amounted to only 17.3%. Away-From-Home Average "During the average quarter-hour from 6 a.m. to midnight, 4.3% of all radio families in the areas surveyed were listening in automo- biles, at work, or in other away-from-home places," Dr. Roslow revealed. "If these results are projected, the out-of-home audience at any given time of the day would average over 2 million radio families." The studies showed that the "plus" repre- sented by the away-from-home audience ranged from 17.9% in Seattle to 27.1% in New York. Los Angeles and New York were said to rank first on the basis of the level of out-of-home listening, with 4.8% of the families in these two markets reporting away-from-home listen- ing during the average quarter hour from 6 a.m. to midnight. "The current Pulse studies also make it clear," Dr. Roslow observed, "that a serious rating error occurs if a single figure, repre- senting the average out-of-home 'plus' for all stations in a market, is arbitrarily applied to each station's at-home rating. The percent added by the away-from-home audience varies widely from station to station. In New York, for example, the 'plus' represented by out-of- home listening averaged 27.1% for all stations. Yet, for one broadcaster, it came to 10%, while for another 50%." Dr. Roslow said that these studies are con- ducted semi-annually (in the winter and sum- mer), except in New York, where they are issued quarterly. He pointed out that if plans to present a combined at-home and out-of- home rating are accepted, away-from-home studies would comprise an integral part of all Pulse radio audience surveys. The 23 markets surveyed by Pulse last sum- mer were said to contain 15,764,480 radio families, estimated to be more than one-third of the total throughout the U. S. The markets: Atlanta, Baltimore, Birmingham, Boston, Buf- falo, Chicago, Cincinnati, Columbus, Detroit, Houston, Kansas City, Los Angeles, Milwaukee, Minneapolis-St. Paul, New Orleans, New York, Philadelphia, Richmond, San Diego, San Fran- cisco, St. Louis, Seattle and Washington. 'Dragnet7 Leads Nielsen Tv And Latest Videodex DRAGNET held top spot in the national Neil- sen tv ratings for the two-week period ending Sept. 11. NBC and CBS each had five programs among the top ten shows reaching total homes. ABC's coverage of the "Miss America Pageant" replaced Robert Montgomery in the listing based on per cent of tv homes reached. Number of Tv Homes Reached Homes Rank Program (000) 1. Dragnet (NBC) 13,955 2. Public Defender (CBS) 11,662 3. Best of Groucho (NBC) 10,862 4. Toast of the Town (CBS) 10,188 5. Ford Theater (NBC) 10,140 6. I've Got A Secret (CBS) 9,607 7. Masquerade Party (CBS) 9,593 8. This Is Your Life (NBC) 9,206 9. Robt. Montgomery (Johnson) (NBC) 9,017 10. Arthur Godfrey's Scouts (CBS) 8,958 Per Cent of Tv Homes Reached Program Station Basis Homes Rank Program % 1. Dragnet (NBC) 46.5 2. Public Defender (CBS) 38.9 3. Best of Groucho (NBC) 36.1 4. Ford Theater (NBC) 35.1 5. Toast of the Town (CBS) 34.7 6. Miss America Pageant (ABC) 34.2 7. I've Got A Secret (CBS) 32.9 8. Masquerade Party (CBS) 32.3 9. This Is Your Life (NBC) 31.9 10. Arthur Godfrey's Scouts (CBS) 31.8 Copyright 1954 by A. C. Nielsen Co. ★ ★ ★ LEADING show in the Videodex listing for Aug. 28-Sept. 3, remains NBC-TV's Dragnet. Complete listing as follows: No. of %Tv Name of Program Cities Homes 1. Dragnet (NBC) 116 31.9 2. Best of Groucho (NBC) 133 29.1 3. Toast of the Town (CBS) 118 27.5 4. Red Skelton (CBS) 129 24.7 5. Tv Playhouse (Goodyear) (NBC) 109 24.4 Stage Show (CBS) 92 24.4 6. Ford Theater (NBC) 157 23.9 7. Summer Theater (Westinghouse) (CBS) 83 23.3 8. Talent Scouts (CBS) 61 23.0 9. Public Defender (CBS) 128 22.2 10. Kraft Tv Theater (Wed.) (NBC) 59 22.0 No. Tv No. of Homes Name of Program Cities (000's) 1. Dragnet (NBC) 116 11,079 2. Best of Groucho (NBC) 133 10,054 3. Toast of the Town (CBS) 118 9,216 4. Ford Theater (NBC) 157 8,737 5. Red Skelton (CBS) 129 8,618 6. Tv Playhouse (Goodyear) (NBC) 109 8,318 7. Stage Show (CBS) 92 7,971 8. Public Defender (CBS) 128 7,824 9. Summer Theater (Westinghouse) (CBS) 83 7,591 10. Summer Comedy Hour (NBC) 115 7,480 Copyright by Videodex Inc. Aug. Cathode Tube Sales Up SALES of cathode ray tv tubes in August totaled 855,191 units compared to 514,346 sold in July, according to Radio-Electronics-Tv Mfrs. Assn. August 1953 sales totaled 879,169 tubes, slightly above this year's figure. Eight- month cathode tube sales totaled 5,326,775 units compared to 6,710,440 last year. Sales of receiving tubes totaled 35,167,272 in August compared to 24,208,512 in July. Eight- month total was 225,084,844 compared to 308,222,911 in the same 1953 period. Page 32 • October 11, 1954 Broadcasting • Telecasting We got 'en COVERED- FROM ALL ANGLES! AS one of the most research-minded television stations in the world, WHO-TV has (and is rapidly enlarging) the same reliable television audience information that WHO offers on its radio audience. Briefly, WHO-TV now reaches over 227,000 television sets in central Iowa — approximately one of every five families (1,111,400 people). Of these, 566,300 are urban — 545,100 are rural. These 1.1 million people have an effective buying income of over 1.7 billion dollars. WHO-TV went on the air April 25, programming from 6 a.m. to 12 midnight. In addition to the best of NBC-TV attractions, WHO-TV features one of the nation's largest local-talent staffs, which means really heads-up local programming, too. Ask Free & Peters! WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV ■■WHO-TV ,j WHO-TV •/ WHO-TV a WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV III WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WH04F1 Channel 13 • Des Moines • nbc Col. B. J. Palmer, President P. A. Loyet, Resident Manager Free & Peters, Inc. National Representatives FACTS & FIGURES PROGRAM SERVICES — Census Bureau Begins Two New Surveys Farm census questionnaires mailed out; business and in- dustry report forms being readied. Answers should pro- vide a reliable picture of na- tion's economy in mid-50s. TWO separate Census Bureau projects, the farm census and a survey of business and industry, will provide a reliable picture of the nation's economy in the mid-50s. The farm census will provide the first enumeration of tv sets on farms since television attained national stature as a medium [B»T, July 19]. Work of taking an inventory of the nation's 5.4 million farms got under way last week as questionnaires were mailed out and a crew of 34,000 workers began visiting farmers to help them fill out the forms. Report forms, to be used in the 1954 Census of Business, Manufactures and Mineral Indus- tries, were sent to the printer last week. They will be distributed early in 1955 to 2.5 million firms. Radio and tv stations and networks are not included in this count because figures on their operations are collected by the FCC. Electronic manufacturing firms and pro- ducers of motion picture-television films will be covered by the business survey, the first since 1948. In general this census covers retail trade, wholesaling, and selected service trades such as personal, business and repair services, amusement places, all phases of the motion picture industry, hotels and motels. Use Mail, Tax Returns These firms will report on location, kind of business, form of organization, employment and payrolls, inventories, annual sales or re- ceipts, and credit sales. The canvass will be done by mail for all firms having paid em- ployes. Data on no-employe enterprises will be derived from Internal Revenue Service in- come tax returns. Robert W. Burgess, Director of the Census, said emphasis will be placed on speed in collecting data and publication of results. He pointed out that "vigorous steps will be taken to assure that data most needed by business- men and government for use in day-to-day operations will be released as soon as possible. "Businessmen receiving questionnaires will be urged to complete their reports within 30 days after receipt of the report form." Mr. Burgess said Secretary of Commerce Sinclair Weeks will send a message with the report forms, pointing out that the Census Bureau is dependent upon prompt and accurate reporting by businessmen to carry out its pro- gram for early publication of results. The Census of Manufactures will follow previous surveys, emphasizing production of commodities, use of fuels and materials, value added by manufacture, employment and pay, inventories, power equipment and capital ex- penditures. The Bureau of Mines is cooperat- ing in the survey of mineral industries. The Census of Agriculture will provide busi- nessmen with complete data about the nation's farms. Combined with the business, manu- facturing and mineral enumerations, the Census Bureau will show how the needs of 163 million people are served by farmers, merchants, fac- tory workers and miners. A fund of $16 million is available for the farm tally, with $8,400,000 appropriated for the business - manufacturing - minerals enumeration. MR. MYERS Additional appropriations will be sought next year to cover final collection of returns and their tabulation. The last farm census was taken in 1950, based on 1949 conditions. The question on tv receivers will be asked on 20% of the ques- tionnaires. This sample is deemed accurate by the bureau on a nationwide basis and should be accurate within 5% in the case of even the most isolated county. The tv set count will yield bench-mark figures that will be widely used by business and government. Myers Joins ARB to Head New Service Dept. in N. Y. LORIN S. MYERS, former tv promotion man- ager of Free & Peters, radio-tv station repre- sentatives, joins American Research Bureau Inc. Oct. 12 as head of the new advertiser serv- ice department. He will specialize in re- search problems of tv sponsors, accord- ing to James W. Seiler, ARB presi- dent. Mr. Seiler said the new department was formed to meet an increasing demand by advertisers for tv audience data on a national and local basis. ARB issues two national reports each month and makes individual surveys in over 60 major markets. With Free & Peters two years, Mr. Myers had previously been with CBS-TV as sales research counsel and with the NBC tv and radio networks in a sales promo- tion role. He entered broadcasting in 1940 at WSB Atlanta and later served at WRC-WNBW (TV) Washington. The new ARB department will be headquartered at 551 Fifth Ave., New York. ARB's headquarters office is in the Na- tional Press Bldg., Washington. BAB Brochure Relates Grocers' Use of Radio A NEW two-color 12-page brochure titled "How Six Major Grocery Chains Use Radio" has been released by Broadcast Advertising Bureau, New York. The report covers the number of stores in each chain, location, annual sales volume, type of radio used, and the length of time the broad- cast medium has been employed in advertising campaigns. The brochure has been mailed to BAB's member stations and is available to ad- vertisers and advertising agencies. The grocery stores presentation is one in a series being prepared by BAB detailing the specific usage of radio in promotion plans of leading firms in particular categories. Film Employes Wages Drop DROP from an all-time high average weekly wage level for motion picture production work- ers, including tv film employes, from $132.20 during July, to $129.80 during August, was reported by the California State labor statistics bulletin last week. Despite lower August earn- ings, however, average weekly payroll still re- mains substantially over the August 1953 wage level of $116.16 weekly. Hal Tunis Assoc. Formed With N. Y. Headquarters FORMATION of Hal Tunis Assoc., radio-tv program production and packaging firm, was announced last week by Hal Tunis, who heads the firm. The firm also will deal with retail store promotion. Associated with Mr. Tunis are Albert Etter, merchandising executive who created the "treasure chest campaign," ana Murray Terrick, former professional basket- ball star and sports expert. Offices are at 150 E. 35th St., New York. 'Attorney' Sales Hit 296 RECORD renewal rate has been established by the radio version of Mr. District Attorney with the sale of the series in 296 markets, according to Alvin E. Unger, vice president in charge of sales of Frederic W. Ziv Co. Among the adver- tisers signing for sponsorship this season are packing firms, banks, bakeries, appliance deal- ers, breweries, insurance companies, retailers and food producers. Star of the radio series is David Brian, who also plays the lead in the tv version, a Ziv Tele- vision Programs Inc. property. Ty for Tupelo Planned COMMUNITY Tv system for Tupelo, Miss., will be built by Lancaster Corp., a Philadelphia holding company, and lerrold Electronics Inc., community tv equipment manufacturer, it has been announced. Birmingham, Ala., tv signals will be fed to Tupelo residents. Birmingham is 110 airmiles away. Provisions have already been made to carry necessary coaxial cables on existing poles of local electric and telephone utilities. Page 34 October 11, 1954 CURRENT quip in Hollywood is whether Capitol Records' new circular office build- ing, pictured above/ for which ground was broken last month, is set for 33 1 /3, 45 or 78 rpm. Radio-tv executives and personalities, and civic and industrial leaders helped president Glenn E. Wal- lich start construction with ceremony. When completed, Capitol will occupy half of the building, with rest leased to out- side business concerns. Broadcasting • Telecasting and now... NBC takes you to NEW YORK LOS ANGELES and WASHINGTON, D. C. H H h NjBfC! radio and television — — flfr a service of IRQlJ This is Ben Grauer reporting from New York as of October 18, the FCC has authorized to change its call-letters to and to change its call-letters to WNBC 660 WRCA 660 WN BT channel 4 WRCA -TV channel 4 Only the call-letters are changed. In New York, radio advertising still sells best on 660. . . television advertising still sells best on Channel 4. and now to Los Angeles . . . . WRCA 660 • WRCA-TV CHANNEL 4 . REPRESENTED BY llVHK| SPOT SALES Jack Latham reporting from Los Angeles . as of October 18, the FCC has authorized w^f |k 1 WFm m m ? 7 jg IV IM D !■ channel *r to change its call-letters to m*r f% m Jg l\r\UA channel Only the call-letters are changed. In Los Angeles, television advertising still sells best on Channel 4. and now to Washington, D. C. KRCA CHANNEL 4 • REPRESENTED BY SPOT SALES This is Richard Harkness reporting from the Nation's Capital as of October 18, the FCC has authorized to change its call-letters to WNBWctod 4 WRC-TV channel 4 Only the call-letters are changed. In Washington, D. C, television advertising still sells best on Channel 4 . . . radio advertising still sells best on WRC-TV's sister station, WRC 980. WRC-TV CHANNEL 4 • WRC 980 WRCA, WRCA-TV, KRCA, WRC-TV a service o/LI\AjTJ REPRESENTED BY lixrffcl SPOT SALES TRADE AS5NS. NARTB DISTRICT MEETING ATTENDANCE SHOWS INCREASE AFTER EARLIER LAG District 9 opens its sessions today at Lake Delavan, Wis., with Dis- trict 1 1 slated to convene Thursday-Friday at Minneapolis. ATTENDANCE at the NARTB district meet- ing circuit, now entering its sixth week, rose to the 1953 level last week after having lagged behind recent years. The first nine meetings attracted 905 dele- gates compared to 910 last year in the same districts. Three districts have recorded heavy increases over 1953. They are District 4 (N. C, S. C, D. C, Va.), 119 compared to 88 last year; District 8 (Ind., Mich.), 80 compared to 69 and District 10 (la., Mo., Neb.), 132 as of noon Thursday compared to 98. In some districts the total attendance has been less than that of meetings of individual state associations, though some of the state groups meet twice a year. President Harold E. Fellows has told dele- gates at some of the current meetings that NARTB must consider possible revision of the district formula in view of the large number of meetings in the industry and the heavy travel demands on management [B»T, Sept. 27]. Last week meetings were held by District 8 at Detroit and District 10 at Omaha. District 9 (111., Wis.) meets today (Monday) at Lake Delavan, Wis., and District 11 (Minn., N. D., S. D.) meets Thursday-Friday at Minneapolis. Total attendance at the nine meetings held thus far follows, with 1953 comparative figures: Dist. 1954 1953 1 108 129 2 109 114 3 121 142 4 119 88 5 66 86 6 96 102 7 74 82 8 80 69 10 132 98 905 910 DISTRICT 8 GOVERNMENT supervision of radio and tv should be confined to the "mechanics of regu- lation," Sen. Homer Ferguson (R-Mich.), told NARTB District 8 (Ind., Mich.) at its Tuesday luncheon, held at the Sheraton-Cadillac, Detroit. In 25 years of public service, Sen. Ferguson said, he has learned that "all wisdom does not lie in a public official." He contended freedom of thought and expression through free radio-tv and press are vital to survival of the Republic. Sen. Ferguson called for elimination of long delays in FCC procedure, saying he was not satisfied "with the length of time it takes to get a grant or denial of a permit. Delay in justice is a denial of justice." He encouraged radio and tv to comment "in those areas in which they agree and on those in which they do not agree" but cautioned that editorials should be plainly labeled. The United States can't survive without full knowledge of the facts, he continued, with radio and tv pro- viding a means of access to those facts. He added that "how a man says a thing is often as important as what he says." District Director Robert B. McConnell, WISH Indianapolis, presided as meetings opened Monday. He named the following to the Resolutions Committee: Robert D. Enoch, WXLW Indianapolis, chairman; Carl E. Lee, Fetzer Stations, and Milton L. Greenebaum, WSAM Saginaw. Resolutions adopted by the delegates called for support of the NARTB radio and tv codes; opposed discriminatory legislation and censor- ship moves; called for amalgamation of industry meetings, and commended NARTB President Harold E. Fellows and his staff. Eighty dele- gates were registered, 10 above the 1953 figure. Paul Adanti, WHEN-TV Syracuse, presided at the television panel. He urged management to use care in hiring and suggested NARTB form a committee to set up a set of standards of operating procedure. This committee would wrap up sound industry patterns into operating formulas covering personnel and work, how to hire, where to place, number of employes, and similar items. The solution to all-industry management problems lies in all-industry action, he argued. On the tv panel were Joseph M. Higgins, WTHI-TV Terre Haute; William J. Edwards, WKNX-TV Saginaw; Edward G. Thorns, WKJG-TV Fort Wayne, and Edwin K. Wheeler, WWJ-TV Detroit. Hosts at a cocktail party were these Detroit stations— WWJ, WXYZ, WJR, CKLW, WJBK, and WKMH. R. Sanford Guyer, WMOA Marietta, Ohio, radio guest speaker, advocated small, well-paid staffs with experienced people. He suggested recruiting of young people from high school and college classes in radio-tv. Salesmen should sell program and spot ideas of a tangible type, not just type or spots, he said, adding, "Instead of a 50-word spot, sell a dramatized 30-second presentation." He re- minded that radio is spoken salesmanship and that most people spend three times as much time speaking as reading. He said announcers should "paint pictures in the listener's mind." He urged management to cut unnecessary costs such as over-staffing and unnecessary paper work. "Don't depend on networks for revenue but for helpful programming to supplement your local programming," he said. He predicted radio will continue its upward trend in the local advertising picture and that it will always dominate the small- or medium-sized market. DISTRICT 10: PRESENT-DAY radio listeners are choosy, de- manding good siena's as wHl as good pro- gramming, NARTB District 10 delegates were told Thursday at the opening of two-day session in Omaha. Robert T. Mason, WMRN Marion, Ohio, guest radio speaker, listed factors to be considered in lessening effects of competition on local radio. He added, however, that fringe-area listeners will tune a station even if the signal is weak, provided they are interested in the programs. Advocating high technical standards, he sug- gested the technical investment should equal depreciation. Cheapness will not sell radio, he said, urging stations to study their rate cards with a view to increasing their rates. He said radio should have cleaned its house years ago, avoiding present vulnerability to attacks. He described the present FCC as "the best ever," suggesting stations can't alibi their shortcomings on unfair federal control. He advocated unity within the NARTB fold so the industry can present a solid front to attacks. E. K. Hartenbower, KCMO Kansas City, presided at the meeting as district director, with 132 delegates registered at noon Thursday. Paul Adanti, WHEN-TV Syracuse, was guest tv speaker (see District 8 story). FCC Comr. Robert T. Bartley was Friday luncheon speaker. Named to the resolutions committee were John Alexander, KODY North Platte, chair- man; Eugene T. Flaherty, KSCJ, KTVI (TV) Sioux City, and Barton Pitts, KFEQ-AM-TV St. Joseph. RCA continued its district meeting custom of serving as breakfast coffee host with Joe Mullen and Walter Varnum in charge. Knights of Aksarben and Omaha broadcasters were hosts at receptions for delegates. CAUGHT IN CORNER between sessions at District 8 meeting were (I to r) Lester W. Lindow, WFDF Flint; James G. Riddell, WXYZ Detroit; George Boiling, The Boiling Co.; William Knodel, Avery- Knodel, Chicago; Gayle Grubb, WJBK Detroit; Edwin K. Wheeler, WWJ Detroit, and Robert D. Enoch, WXLW Indianapolis. CENTER of Dist. 8 conversation was W. J. Edwards (r), WKNX-TV Saginaw. Others (seated, I to r), J. J. Keenan, WSJV (TV) Elkhart, Ind.; Jan Gilbert, Bryan-Houston, N. Y.; Fred Knorr, WKMH Detroit; R. B. McConnell, WISH Indianapolis. Standing, C. E. Lee, Fetzer Sta- tions; Worth Kramer, WJR Detroit; J. M. Higgins, WTHI Terre Haute. Broadcasting Telecasting October 11, 1954 Page 39 TRADE ASSNS. Central Region AAAA Sets Oct. 14-15 Agenda GATHERED round the piano at NARTB District 7 meeting in Louisville were Allen L. Haid, WSPD-AM-TV Toledo, and Will Dougherty, WDOK Cleveland (seated), and these carolers (I to r): Tom Rogers, WCLT Newark; Gene Trace, WBBW Youngstown; Nate Lord, WAVE-AM-TV Louisville; Mrs. Robert O. Runnerstrom, and Robert O. Runnerstrom, WLOK-AM-TV Lima. NARTB CONVENTION PLANNING STARTS Special committee holds initial discussions on next year's Washington sessions. PLANS to stage the 1955 NARTB Convention the week of May 22 in two Washington, D. C, hotels were considered Wednesday at a meeting of the association's convention committee. Co- chairmen of the committee are Henry B. Clay, KWKH Shreveport, La., Radio Board chairman, and Clair R. McCollough, WGAL-TV Lan- caster, Pa., Tv Board chairman. The committee inspected facilities of the Sheraton Park and Shoreham Hotels and drew up tentative allocation of display space in the Shoreham and dining space at the Sheraton Park. The hotels are located about a block apart in the Rock Creek Park-Connecticut Ave. section of Washington. Another session will be held within a fort- night, when NARTB President Harold E. Fel- lows will interrupt his district meeting schedule to meet with the planning group. Finance Group Setup A finance subcommittee was formed with Messrs. Clay, McCollough and Kenyon Brown, KWFT Wichita Falls, Texas, as members. Mr. Brown was chairman of the 1954 Convention Committee. Named to an exhibition facilities subcommittee were Kenneth L. Carter, WAAM (TV) Baltimore; Frank M. Russell, NBC, and Ben Strouse, WWDC Washington. The finance subcommittee will handle arrangements for the banquet entertainment. Attending the Wednesday meeting, besides those mentioned, were James H. Moore, WSLS Roanoke, Va.; Campbell Arnoux, WTAR-TV Norfolk, Va.; and these NARTB representa- tives— Robert K. Richards, public relations consultant to NARTB; C. E. Arney Jr., secre- tary-treasurer; Thad H. Brown Jr., tv vice president; A. Prose Walker, engineering man- ager, and William K. Treynor, station relations manager. Excused from attendance were John H. DeWitt Jr., WSM Nashville, who is liaison for the Broadcast Engineering Conference, and E. K. Hartenbower, KCMO Kansas City. AIMS Meets in Ind. Today THE Assn. of Independent Metropolitan Sta- tions (AIMS) meets today (Monday) and to- morrow in French Lick, Ind., with sessions scheduled to run continuously from 9:30 a.m.- 5 p.m. daily. The group, which meets at man- agement level twice yearly to exchange ideas and experiences, has scheduled sessions on business, management, local sales management and promotion, programming and technical matters. Also on the agenda is a discussion on the movement to raise the power of class IV stations from 250 w to 1 kw. Ohio AWRT Meets Oct. 22-24 NEWLY-ORGANIZED Ohio Chapter of American Women in Radio & Television will hold its first convention Oct. 22-24 at the Carter Hotel, Cleveland. Workshops will be held dis- cussing "Your Selling Power," "Your Value to Your Station," "Building a Hooper" and "Per- sonal Activities"; panelists will include Ohio station management executives, agency repre- sentatives and AWRT members. WORKSHOP panels on broadcast and printed media, radio-tv creative and production aspects of commercials and research will highlight the annual meeting of the AAAA Central Region in Chicago Oct. 14-15. More than 40 speakers have been lined up for the two-day sessions at the Drake Hotel. Opening meetings Thursday will be devoted to management discussions, open only to agency personnel. Slated to participate in Friday morning's media workshop are John Karol, CBS Radio vice president in charge of network sales. George H. Frey, NBC-TV vice president for sales, Vernon C. Myers, publisher, Look, and Walter C. Kurz. advertising manager, Chicago Tribune. Robert F. Hussey, vice president, Foote, Cone & Belding, will preside as chair- man. An afternoon panel on creative and produc- tion aspects of radio-tv commercials will be headed up by Alan Wallace, Needham, Louis & Brorby, Chicago. Speakers will include Nelson Winkless, NL&B, on "The Story of One Com- mercial"; Peter Cavallo, J. Walter Thompson, on "How To Evaluate Package Commercial Producers"; John B. Simpson, Foote, Cone & Belding, on "Experiments in Color," and Dr. Richard B. Lewis, San Jose State College, Calif. Research will be explored from the agency and advertiser viewpoints on another work- shop Friday, with Dr. Steuart H. Britt, vice president, Needham, Louis & Brorby, as moderator. Need for advertising research will be covered by Stuart D. Watson, advertising manager, S. C. Johnson & Son, while Lyndon O. Brown, vice president, Dancer-Fitzgerald- Sample, will discuss how it can be improved. Third speaker will be Hans Zeisel, U. of Chi- cago and formerly with McCann-Erickson. Henry G. Little, president, Campbell-Ewald Co., Detroit, and vice chairman of the board of the AAAAs, will deliver the Friday luncheon address on the subject, "Do We Need a New Blueprint for Advertising." Fred Gamble, AAAA president, will kick off the closed Thurs- day session with a review of the "State of The Industry." Others to speak are Walther Buchen, The Buchen Co., Gordon Buck and Robert F. Carney, Foote, Cone & Belding, and Richard N. Heath, Leo Burnett Co. "IT'S REALLY simple," says Frank M. Russell (right), NBC Washington, in discussing how the 1955 NARTB convention will be staged in two hotels. Attending the meeting of NARTB Convention Committee were (seated, I to r): C. E. Arney Jr., NARTB; Camp- bell Arnoux, WTAR-TV Norfolk, Va.; Kenyon Brown, KWFT Wichita Falls, Texas; Clair R. McCollough, Steinman Stations; Henry B. Clay, KWKH Shreveport, La.; Kenneth L. Carter, WAAM (TV) Baltimore; James H. Moore, WSLS Roanoke, Va.; Mr. Russell. Standing: William K. Treynor and A. Prose Walker, NARTB. Page 40 • October 11, 1954 Broadcasting • Telecasting WGH Im/ market, I station BUY in America s market TIDEWATER VIRGINIA NORFOLK - PORTSMOUTH - SUFFOLK - NEWPORT NEWS - WARWICK - HAMPTON In America's 25th Market, WGH is the only network sta- tion serving Tidewater Va — • with offices, studios and daily pro- grams originating from Virginia's 1st and 3rd retail markets* • that hasn't changed networks in 14 years, (one network changed TWICE in '54 — three times last 12 months — another network changed in '53) • that has local and National program stability th over 25 years of public service nder the same top local management for dependability . . .for acceptance. . .for results STILL ABC basic 5000 WATTS WGH in ALL Tidewater Your 2 market, 1 station BUY Broadcasting • Telecasting October 11, 1954 • Page 41 MARTB Puts Controls On Beer-Wine Messages Group pledges to eliminate such 'dramatized' commer- cials. Knorr elected president of the Michigan group. DECISION of Michigan telecasters to ban dramatized beer and wine commercials, de- scribed as the first instance of statewide tv program control, carries the approval of key legislators in the area. The pledge to stop showing the actual con- suming of beer and wine was signed Oct. 1 at a three-day meeting of the Michigan Assn. of Radio & Tv Broadcasters, held at St. Clair, Mich., with 127 registered delegates taking part. It brought quick praise from Sen. Charles E. Potter (R-Mich.), chairman of the Senate In- terstate Commerce communications subcom- mittee; Rep. Alvin M. Bentley (R-Mich.), part owner of WKNX-AM-TV Saginaw, and State Sen. George Higgins, chairman of the Michigan Senate Tv & Radio Code Study Committee. The beer-wine action climaxed a state meet- ing in which Sen. Potter set forth his views on uhf, radio-tv editorializing, network pro- gramming and other key topics. Bill Power, advertising manager of Chevrolet Div. of Gen- eral Motors, chided radio broadcasters for a defeatist attitude (see story page 29). As explained by John Wismer, general man- ager of WHLS Port Huron, Mich., outgoing MARTB president, the self-imposed regulation covers animated figures or individuals shown in the act of drinking beer or wine, whether in commercials or dramatic programs. Effective date is Oct. 15, though most stations already have adopted the recommendation in practice, according to Mr. Wismer. It would not apply, of course, to network presentations. Some Michigan outlets have shied away from airing any beer or wine commercials during hours when school age children are awake, Mr. Wis- mer said. Fred Knorr, WKMH Dearborn, was elected MARTB president. Carl E. Lee, WKZO-AM- TV Kalamazoo, was elected vice president, and Hugh A. Giesel, WBCM Bay City, secretary- treasurer. New directors elected were F. Sibley Moore, WJR Detroit; Russell J. Staffeld, WMIQ Iron Mountain; Howard H. Wolfe, WKNX Saginaw, and Mr. Lee. Stanley R. Pratt, WSOO Saulte Ste. Marie, was elected president of the Michigan AP Broadcasters Assn. In the beer-wine action, tv broadcasters re- called that legislation to ban beer-wine com- mercials had been introduced last spring. It had been referred to Sen. Higgins' study com- mittee. Sen. Higgins and Rep. Bentley took part in MARTB's panel discussion on self- regulation as opposed to censorship. Rep. Bentley called the beer-wine pledge "a step in the right direction that might obviate the need for federal action." Sen. Potter said he was "proud" that telecasters in his state had been the first to adopt voluntary regulation of beer-wine commercials. Sen. Potter said he feared the trend toward radio and tv editorializing might be leading broadcasters into the hands of those who want to control the industry. He contended such editorializing is not the same as newspaper editorializing and labeled the radio-tv version "a dangerous trend." Color telecasting will be the normal rendi- tion of the tv medium in two years, he said. As to radio, Sen. Potter predicted it will "continue to be strong." He added, "Radio has nothing to fear from the television of today or tomorrow. Radio will always be the most uni- versal and most accessible of media." Sen. Potter said uhf is essential to television. "It is here to stay," he said. "Within a short time uhf will be operating successfully despite the present difficulties of some uhf stations." Discussing the Bricker Bill (S 3456) to regulate networks, he said the Senate com- mittee will hold hearings next year. "There is some discussion that networks be made avail- able to all as AP was made available to some newspapers some years ago," he said. "I can see many dangers in that point of view. It constitutes government intervention in business and violates a concept of government in which I believe." Kevin B. Sweeney, BAB president, discussed advantages of radio as an advertising medium. Richard P. Doherty, consultant, listed these three significant factors in radio since 1948 — local revenue up 55%; network revenue down 40%; national spot up 37%. He said total radio has risen 19.6% since 1948 and predicted local time and programming sales along with national spot will continue to increase while network income continues to decline. The association also protested high "privi- lege fees" for university athletic events, mainly football, and set up a committee to work with the U. of Michigan and Michigan State Col- lege. In a talk, Fritz Crisler, U. of Michigan athletic director, scored NCAA's controlled football tv program as neither practical nor salable, quoting the report that ABC-TV had lost heavy sum trying to sell it. He felt the Big Ten should adopt its own regional plan. Wisconsinites Elect Peck New President HARRY D. PECK, vice president and general manager of WISN Milwaukee, was re-elected president of the Wisconsin Broadcasters Assn. ^,,.^,,,,^lm,^^«,,^,m,,„ at its annual busi- ness meeting in Mil- waukee Tuesday. The session was held at the Plankin- ton Hotel where members heard a luncheon address by Roger W. LeGrand, tv director of Cramer - Krasselt Co., Milwaukee. He talked on "What an Advertising Agency MR PECK Expects From a Ra- dio Station," stress- ing need for creative selling. Other officers elected (or re-elected): Ben Hovell, WKOW Madison, vice president; Jerry Sill, WMIL Milwaukee, secretary, and Mig Figi, WAUX Waukesha, treasurer (re-elected). New board members: Mrs. Jeanne Donald, WTCH Shawano (one year term); Thomas R. Kelly, WRCO Richland Center (two years), and Don Wirth, WNAM Neenah-Menasha (three years). In the only formal action taken, WBA adopt- ed a resolution strongly opposing the Bryson liquor bill in Congress, and urged members to contact their representatives on Capitol Hill. Educational tv came up for spirited discussion, particularly the upcoming state referendum vote of whether Wisconsin should operate a tax- supported tv network. OSU Ad Conference Plans Columbus Meeting Oct. 15 ELEVENTH annual Ohio State University ad- vertising conference is set for Oct. 15 at the Deshler-Hilton Hotel in Columbus. Cooperative efforts of advertising and public relations groups in Cleveland have contributed greatly to the success of the series, according to conference chairman Dr. Kenneth Dameron, Co-sponsors of the conference include: Clev- land Advertising Club; Woman's Advertising Club of Cleveland; Cleveland Chapter of Amer- ican Assn. of Advertising Agencies; Cleveland Chapter of Public Relations Society of Amer- ica; Cleveland Chapter of American Market- ing Assn. and Cleveland Chapter of National Industrial Advertisers. A committee which was established in March has made an effort to contact O.S.U. alumni engaged in advertising and selling, according to the university. Fellows to Testify NARTB President Harold E. Fellows will in- terrupt his tour of the association's district meetings to testify on behalf of the broadcast- ing industry at the Senate Juvenile Delinquency Subcommittee's hearings next week on tele- vision programming for children. Mr. Fellows said he has accepted an invita- tion to speak at 2 p.m. Oct. 20, and that Ralph Hardy, NARTB government relations vice president, will take his place at the District 11 (Spokane) meeting Oct. 18-19. The NARTB president will resume the tour Oct. 21-22. The Senate group, headed by Sen. Robert C. Hendrickson (R-N. J.), holds hearings in Washington Oct. 19-20 to determine the effect of "crime" and "horror" television program- ming on youngsters. NEWLY-elected directors of Southern California Broadcasters Assn. are (I to r) Gene Lee, general manager, KFXM San Bernardino, from District 3; Marion Harris, general manager, KGB San Diego, District 4; Hal Brown, general manager, KBIS Bakersfield, District 2; and F. Robert Bauer, owner-manager, KDB Santa Barbara, District 1. Page 42 • October 11, 1954 Broadcasting • Telecasting SEND FOR THE INSIDE ST rr 1 WOLF SYRACUSE • NEW YORK • Represented by the WALKER COMPANY t SYRACUSE ™nre precise vn- have felt that a more V fe 4-i tag v/e "a „vVpt was neeuc For some time se market an ac. vestigation °« *; /we have tned to P habit »otoroou. etc for gasoline, gend lor y „• „a an objective stuay i^e offer u {ree copy today- I I I: 1 1 Sherm Marshall Radio Station WOLF Kirkpatrick & Van Rensselaer Syracuse, New York NAME: FIRM: ADDRESS CITY; STATE Broadcasting • Telecasting October 11, 1954 • Page 43 Kentuckians to Hear Morris, Flanagan, Others BROADCAST problems ranging from federal regulation to sales and remote operation of transmitters will be taken up Oct. 20-21 by Kentucky Broadcasters Assn., meeting at Cum- berland Falls State Park. Mike Layman, WSFC Somerset, is KB A president. Mary Jane Morris, FCC Secretary, will take part in a "bull session" the first afternoon. Banquet speaker will be T. F. Flanagan, man- aging director of Station Representatives Assn. A. Prose Walker, manager. NARTB Engineer- ing Dept., will speak at the opening luncheon, discussing Conelrad as well as remote opera- tion of directional stations and high power. F. Ernest Lackey, NARTB District 7 director, will address the luncheon on the second day. Election of officers will conclude the meeting. Edmond H. Smith Jr. Named Head of N. C. AP Group IN ELECTIONS of new officers of the North Carolina Associated Press Broadcasters Assn., which held its annual meeting Sept. 28, Edmond H. Smith Jr., general manager, WIRC Hickory, was named president. Others officers are: Add Penfield, WBIG Greensboro, first vice president; Joseph A. Pace, WAIR Winston-Salem, second vice president; Paul Hansell, AP in Charlotte, secretary. Mr. Smith, formerly a vice president, had been acting as president following the death of Ward A. Coleman of WENC Whiteville. In the awards ceremonies, WEEB Southern Pines won the WBT Cup donated by the Charlotte stations to the outlet in the state doing the best job of news protection for AP. Other awards went to stations and individuals who were winners in the association's annual contest for excellence in news broadcasting. The meeting was marred by the sudden col- lapse of novelist James Street after he had pre- sented awards at the association's banquet. He died at a hospital shortly afterward. King Joins NARTB ALVIN KING, recently head of Al King Adv. Agency. Clayton, Mo., has joined the NARTB Station Re- lations Dept. under William K. Treynor. manager. A St. Louis native, he spent 13 years in radio, tv and films, and had been vice president - commer- cial manager of KSTM-TV St. Louis as well as sales man- ager of KFMB-TV San Diego, Calif. He was with the Capitol Records broadcast division at one time. Phila. AWRT To Be Host PHILADELPHIA chapter of American Women in Radio & Television will be host to Pennsyl- vania members at the annual state meeting, to be held at the Warwick Hotel there, Oct. 15-17. Dolly Banks, WHAT Philadelphia, is president of the chapter and Margaret Mary Kearney, educational director for WCAU-AM-TV same city, is convention chairman. Alma Cramer of WARD Johnstown and AWRT state chairman, will officiate at the business meeting. MR. KING STATE OFFICERS for the newly organized Sooner (Oklahoma) Chapter of American Women in Radio & Television are (I to r): seated, Saidie Adwon, account executive at KTUL Tulsa, named regional vice president for the Tulsa area; Montez Tjaden, promotion manager for KWTV (TV)-KOMA Oklahoma City, elected state president; Prissy Thomas, public service director, WKY-AM-TV Oklahoma City, area vice presi- dent for Oklahoma City; standing, Betty Harrell and Lee Burgess, KWTV continuity writers, assistant secretary and treasurer, respectively, and Rusty Kirk, program di- rector, KAKC Tulsa, state secretary. Best Heads S. C. AP Group FRANK BEST, WDIX Orangeburg, S. C, was elected president of South Carolina Associated Press Broadcasters Assn. at the annual meeting Sept. 30 in Columbia. Other officers elected were T. Douglas Youngblood, WFIG Sumter, vice president; Randy Davidson, WAKN Aiken and Norvin Duncan. WFBC-TV Greenville, directors, and Paul Hansell, AP in Charlotte, N. C, secretary. At the same time, 13 radio newsmen were pre- sented awards for excellence in news broad- casting, and WAGS Bishopville won a special award for providing AP with the best local news coverage there. Awards were presented by Lt. Gov. George Bell Timmerman Jr. RTNDA Schedules Mickelson PRINCIPAL speaker at the banquet during the annual convention of the Radio-Television News Directors Assn. Nov. 18-20 in Chicago will be Sig Mickelson, CBS vice president for radio-tv and former RTNDA president. Russ Van Dyke of KRNT and vice president- convention chairman of RTNDA pointed out that with the exception of few major addresses by prominent government and industry spokes- men, among whom will be Gen. Benjamin Wiley Chidlaw of the U. S. Air Force, many of the sessions will be slanted to a "shirt sleeve" approach to basic problems of the na- tion's radio-tv newsmen. Gerbic Elected to ANA Post ASSN. of National Advertisers' board of di- rectors has elected Edward G. Gerbic vice chairman of the organization to fill out the unexpired term of Guy Berghoff, who has re- signed. Mr. Gerbic, formerly treasurer of ANA, is vice president of Johnson & Johnson. He will serve as vice chairman until ANA's annual meeting in November, at which time new officers will be elected. Stations Remiss in Seeking L. A. Industrial Sales — Teague NO radio station representative has ever called on any member of the Los Angeles Industrial Advertisers Assn., Vince Teague, advertising manager of the Fluor Corp. there, and LAIAA president, told a Southern California Broad- casters Assn. meeting in Hollywood last month. As a result, no LAIAA member firm cur- rently uses radio in its advertising, Mr. Teague, a member of a three-man panel discussing broadcasting as an industrial advertising me- dium, told the broadcasters. However, both Walton Brown, advertising manager of Northrop Aircraft Inc., and John O'Connor. Southern California manager of As- sociated Products Co. (Sackrete ready-mixed concrete), told of successful radio use in the industrial field. Northrop recruits skilled labor through broadcasting, Mr. Brown said, while Mr. O'Connor found radio "most effective" in advertising Sackrete. AFA Dist. 10 Elects Horner BERT HORNER, president of Bert Horner & Assoc., Oklahoma City, was elected governor of the 10th district of the Advertising Federa- tion of America, at the district's convention at San Antonio, Tex. Other officers elected were Garydon Smart, first lieutenant governor; Frank McGowan, second lieutenant governor, and Tom McHale, executive secretary. Delegates also selected Oklahoma City as the site for their 1955 convention. SCBA Sets 'Whingding' ANNUAL "Whingding" stag party of Southern California Broadcasters Assn. will be held at Inglewood Country Club Oct. 27, with broad- casting industry and agency personnel promised a day of golf, a steak dinner and a social eve- ning by SCBA. Reservations can be made through the association's office in Hollywood. Page 44 • October 11, 1954 Broadcasting • Telecasting new sales force This week Portland's first-ranking television station and television's first-ranking spot representatives join together to give advertisers new sales force in the Pacific Northwest. Beginning October 15, CBS Television Spot Sales is national spot sales representative for koin-tv, Port- land, Oregon. koin-tv, with 100,000 watts on Channel 6 and the highest antenna in the Pacific Northwest, blankets 35,000 square miles in 30 Oregon and Southwest Washington counties. And with its powerful combi- nation of top CBS Television network and regional programming, koin-tv delivers the market's largest audiences, daytime and nighttime, month after month. For the full story on koin-tv and how you can ring up big sales in the nation's 20th market call CBS TELEVISION SPOT SALES which also represents wcbs-tv, New York, knxt, Los Angeles, wtop-tv, Washington, wmbr-tv, Jacksonville, kgul-tv, Galveston, wbbm-tv, Chicago, wcau-tv, Philadelphia, wbtv, Charlotte and wbtw, Florence, ksl-tv, Salt Lake City and ctpn, the CBS Tele- GOVERNMENT WITNESS SAYS LAMB FAVORED RED COMMUNICATIONS GRAB Charges of attempted bribery, a hotel-room 'liaison' and alleged pro-Communist statements by Edward Lamb feature testimony of a 50-year-old divorcee who claims to have been Red in 30s. A MIDDLE-AGED divorcee and onetime Com- munist testified last week that in 1936 — during trysts in a Columbus, Ohio, bar and hotel room — Edward Lamb told her he believed in a Communist revolution which would require seizure of U. S. communications. She added that she was testifying despite an offer of a $50,000 bribe to keep quiet. She said she was once the "guest" of Mr. Lamb at the Chittenden Hotel in Columbus. Married and divorced three times, the witness recalled "it was my first act of infidelity and resulted indirectly in my [first] divorce." But it was at one of several rendezvous at the Purple Cow, a Columbus cocktail lounge — that Mr. Lamb spoke of the revolution, she testified. He told her that "only through revolu- tion could the intolerable living conditions of the oppressed masses be alleviated," she said. To bring about a revolution in the U. S., the witness quoted him as saying, would require first the "seizure and control of the communica- tions," followed by seizure of transportation and "insurrection in the armed forces." The witness was Mrs. Marie Natvig, 50, who says she is now a Miami Beach public relations counsel, but in 1935-37 was a Communist Party member in Ohio. She was the seventh witness to be called by the FCC Broadcast Bureau in the hearing into the license renewal of Mr. Lamb's WICU (TV) Erie, Pa. At issue in the case is whether Mr. Lamb falsely represented himself when he told the FCC he never had Communist associations — ties he continues to deny. In his newspaper, the Erie Dispatch, and in personal conversations Mr. Lamb has repeatedly termed the FCC case a political frame-up. The hearing began Sept. 15 before FCC Examiner Herbert Sharfman [B*T, Sept. 20 et seq]. Bribe Attempt Alleged It was under cross-examination by counsel for Mr. Lamb that Mrs. Natvig described the alleged bribe attempt. A tall, thin man by the name of Milling Underwood offered her a bribe of $50,000 a fortnight ago to "dress up" her testimony or not to testify at all, she said. The man did not say who sent him, she said, but he suggested she "might like to go to Mexico" instead of returning to Miami Beach. Counsel for Mr. Lamb challenged the mental competency of the witness. Mrs. Natvig replied that she had never been under treatment for any mental disorder, and she volunteered to subject herself to psychiatric examination to prove her competency to testify. Earlier in the week, Louis Francis Budenz, former managing editor of the Communist Daily Worker and now professor at Fordham U., testified Mr. Lamb "kindly defended me in the Auto-Lite strike" in May 1934. "I was arrested for leading the picket line," he recalled. Mr. Budenz recalled he met Mr. Lamb in 1942 at Cleveland or Toledo in connection with an International Labor Defense meeting, the purpose of which was to work out a defense of the Communist Party in the U. S. during the period of the Hitler-Stalin pact. He said the party was under a "legal cloud" and was opposing President Roosevelt and instituting '/age 46 • . October 11, 1954 strikes against defense production. The witness described ILD as "the legal and defense arm of the Communist Party." It was noted an earlier witness had testified Mr. Lamb was a member of the ILD legal ad- visory committee, to which Russell Morton Brown, attorney for Mr. Lamb, replied, "If lawyers had to answer for all of the sins of their clients, it would be a dangerous pro- fession." While Mr. Budenz was on the stand, FCC counsel attempted to introduce copies of ar- ticles from the Daily Worker said to contain Mr. Lamb's name, but these were blocked by the examiner as "hearsay" after protest by Mr. Brown. Mr. Budenz is to return later for cross-examination. On Wesdesday morning under direct exami- nation, Mrs. Natvig testified the first time she saw Mr. Lamb was at an Ohio state Communist MARIE NATVIG, confessed ex-Communist, accompanied by FCC attorney Thomas Fitzpatrick, enters hearing room to testify. Party conference in Columbus in early 1936. Held at the Chittenden Hotel, the meeting included a statement by Mr. Lamb about the proposed charter and by-laws of the National Lawyers Guild, Mrs. Natvig said. "He explained in detail how it was necessary for the Communist Party to have a legal arm to use in civil defense and international labor defense and stressed the importance of it," she related. The witness said there was "a good deal of discussion which was concerned pri- marily with the phraseology which the capitalist press had identified as being phraseology em- ployed by the Communists." "Comrade Lamb" was among those who led in the discussion, Mrs. Natvig said. "Now wait," the examiner interposed at the use of the word "comrade." "That is perfectly all right," Mr. Brown said. "I am delighted to have that kind of phraseology from this witness." Mrs. Natvig said she got acquainted with Mr. Lamb after this meeting while having cocktails at the Purple Cow. She said she gave him her phone number. At a second meeting of the party at the Chittenden Hotel several weeks later, Mrs. Natvig recalled that Mr. Lamb read an "amended" paper "containing the Communist advocated version of the aims and purposes, the charter and the by-laws of the proposed National Lawyers Guild . . . and this time he stressed the fact that the lawyer Communists were to interest the non-Communist members of the legal profession in the organization of the National Lawyers Guild." Again at the Purple Cow after this second meeting, Mrs. Natvig said Mr. Lamb "called attention to the fact that I had done some public questioning at the meeting and he pointed out to me that since I was still a dilet- tante in the Communist Party and didn't know as much, perhaps, as I should, that it would be better for me not to question in public as that might be implied criticism of the party line, which, of course, was always dangerous, and that if I had any questions that he would be very happy to answer them. "I did have a question. I said that I realized that the social and economic reforms that were advocated by the Communist Party could not be brought about by legislation, but through revolution, and that although I went along with the idea, I was selfish enough to wonder what was going to happen to my own family in case of a revolution, and Comrade Lamb pointed out that since my family were capitalists, that they would be treated as such, but that since I was a member of the Communist Party, I might be in a position to help them." Comes the 'Revolution' Asked by Commission counsel if Mr. Lamb stated whether he "opposed or favored the Communist doctrine of revolution," the wit- ness replied, "Oh, he was definitely in favor of it." "Excuse me," Mr. Brown interjected. "I just want to be sure I transcribe these immortal phrases." "Yes," the examiner said. "What did Mr. Lamb say?" "He was in favor of it," Mrs. Natvig replied. "He told me how revolution could come about in the United States. He pointed out that there would first have to be seizure and control of the communications, and then have transporta- tion along with insurrection in the armed forces, and that only through revolution could the in- tolerable living conditions of the oppressed masses be alleviated." A few more weeks passed and a third meeting was held in Columbus, the witness testified, at which Mr. Lamb reported on the "finished charter and by-laws that the Communist Party advocated, and which they were instructed to adopt at the coming organizational meeting of the National Lawyers Guild." Asked by FCC counsel what happened after the meeting, Mrs. Natvig said, "We once again went to the Purple Cow for cocktails." "Who is 'we'?" "Edward Lamb and I, and some of the others. That was the usual procedure." "This was just you and Ed Lamb?" "We sat alone at the table, yes." "Did you have a discussion with Mr. Lamb?" "Yes. He pulled a map out of his pocket. It was a large white map of the world, with the countries separated by a thin black line, and I remember that the U.S.S.R. and the Far East were colored in pink, and he narrated how the European countries, because they were so de- pendent on their colonies in Asia and Africa, where their loss would be economic depletion, and that it would not be difficult to enroll them under the hammer and sickle, and it was for Broadcasting • Telecasting LINKS THE BEST Effective October 15, CBS Radio Spot Sales becomes the national sales representative for KOIN, Portland. Now, Portland's foremost radio station and radio's foremost national spot representative join forces to provide better service and bigger sales for advertisers selling in the Portland area. It's an excellent alliance, because KOIN and CBS Radio Spot Sales are naturally linked by bonds of common interest. Like these . . . KOIN is a"prestige"station, well-known in the industry as a big-league operation. (That's the only kind of station we represent!) KOIN is a CBS Radio affiliate. (We represent only radio stations . . . only CBS Radio stations!) KOIN commands the largest average audience in its market . . . month after month, year after year. (Every station we represent has the largest average audience in its area . . . month after month, year after year!) This new representation for KOIN means a great deal for you. Call CBS Radio Spot Sales for the full story. CBS Radio Spot Sales represents \^ ^y^- — WCBS, New York-WBBM, Chicago-KNX, Los Angeles KOIN, Portland -WCAU, Philadelphia -WEEI, Boston-WBT, Charlotte-WMBR, Jacksonville-WCCO, Minneapolis-St. Paul WRVA, Richmond-KMOX, St. Louis-KSL, Salt Lake City -KCBS, San Francisco -WTOP, Washington Columbia Pacific Radio Network- Bonneville Radio Network 'Professional Witnesses' EDWARD LAMB in the "Publisher's Notebook" column in the Oct. 3 issue of his Erie Dispatch, writes of the FCC hearing: "The professional witnesses who have been paraded across the headlines in an attempt to smear me, will some day have to explain to other government agencies. They'll even have to bring along the scripts prepared for them by the folks assigned to get me. The pro- fessional witnesses hired for the job in- clude perjurers, bigamists, 'queers,' con- victed gangsters and murderers. Is it from such characters that the FCC threatens or attacks decent citizens?" The column was published before the appearance of Mrs. Marie Natvig. that reason that the U.S.S.R. was starting, or was attempting to first Sovietize the colonial possessions of the European countries, but that although there would be little wars throughout the world, hot and cold wars, that they would simply be a red herring; that the ultimate strategy of the U.S.S.R. was to Sovietize the Far East, and that at the same time, through a good neighbor policy in Latin and South Ameri- ca, and the infiltration of American Com- munists there, that the United States would be completely surrounded by satellites of the Soviet, and with an internal revolution in the United States, that there would be international Communism." Examiner Sharfman asked, "Did he use the phrase 'cold war'?" "Yes, he used both the phrases cold and hot wars," the witness replied. "I see. I was wondering about when that phrase was popularized," the examiner observed. After cocktails, Mrs. Natvig testified, Mr. Lamb drove her to catch her train to Cleveland and when she got home she discovered she had left her coat in Mr. Lamb's car. "The next day I called him at his office in Toledo," she related, "and he was not in. So I wrote asking him to please return my coat as I needed it and he returned the coat, but he also wrote me a letter explaining that by the time I received the letter, I would already have had the coat, and there was a subtle scold in the letter because I communicated with his office and his secretary read the letter." Asked how she happened to appear for testi- mony in the case, Mrs. Natvig said she had seen two or three newspaper articles "to the effect that Edward Lamb had applied for a re- newal of his license on a radio station in Erie, and that that was subject to inspection or examination since there was some evidence to the effect that he had had some Communist affiliation, and I thought, well, certainly it won't be difficult to identify Lamb as a Communist, and I wasn't going to stick my neck out, because I had had no association with the party or any Communists since 1937 and so did nothing about it. "I read in Drew Pearson's column that there were some diverse opinions, and suddenly I got a flash back of the conversations I had with him about the control of communications, and so far as I knew, he was still the moderately successful attorney as I knew him in 1936 or 1937, and I thought immediately that he has been planted in communications by the Com- munists. So I picked up the phone and called the FBI and said that I have definite knowledge that Edward Lamb is a Communist because I was one." Mrs. Natvig said she subsequently was asked to testify but at first she was "extremely re- luctant" to do so after being out of the party 18 years. She said her conscience bothered her so she consented. Mrs. Natvig said she spoke Sept. 29 to John Riley of the Justice Dept. and on Sept. 30 appeared before a federal grand jury in Washington. Under cross-examination Thursday, Mrs. Natvig admitted she was Mr. Lamb's "guest" at the Chittenden Hotel in Columbus on one occasion in 1936 and she assumed he paid the bill because it was planned that way in "ad- vance." "Were you Mr. Lamb's sweetheart at this time?" Mr. Brown asked. "I don't know . . . Let us say it was simply a liaison." "Casual?" "Yes." "You had many such?" "That is being impertinent." Instructed by the examiner to answer, Mrs. Natvig said, "Well, if Mr. Brown wants to raise his blood pressure, why doesn't he read Dr. Kinsey or True Stories? I am not going to help him." Under questioning by the Lamb counsel, Mrs. Natvig said she had been arrested in New York about 1929 but didn't remember the charge. She said the case involved mistaken identity and was dismissed. "Were you charged with soliciting men for immoral purposes?" Mr. Brown asked. "Of course not," she shot back, "you say anything like that again . . . I'll crack you one." Asked later if she ever had been arrested for soliciting, she shouted "No, No, No, No!" Questions Are Protested When FCC counsel protested the improper questioning, the examiner instructed the witness she could claim privilege against answering any question that she felt might tend to degrade her. "My answer isn't degrading. The question is," Mrs. Natvig said. On Thursday afternon, Mrs. Natvig told Mr. Brown a tall, thin man who identified himself as Milling Underwood offered her $50,000 on Sept. 24 at the Harrington Hotel in Washington if she would "dress up" her testimony or not testify in the Lamb case. She said the man started with an offer of $10,000, then went up to $50,000 and "would have gone further." Mrs. Natvig said she interrupted the conver- sation and called FCC officials and the FBI. The witness said Mr. Underwood "showed no money" but suggested she could get it "if I met certain requirements." Mrs. Natvig said the man did not say who sent him but ap- parently knew what she would testify about, although she had discussed her testimony only with the FCC and the FBI. Liquor Adv. Referendum Planned for Wash. State VOTERS in the State of Washington this fall will decide on an initiative and referendum proposal to prohibit liquor advertising on tele- vision between 8 a.m. and 10 p.m. The proposal was ordered to be put on the Nov. 2 election ballot by Secretary of State Earl Coe, Seattle, after its initiation by the Washington Temperance Assn., an affiliate of the National Temperance League, and repre- sented by some 20 to 25 Protestant Church denominations. Mr. Coe earlier had questioned the legality of the petition, but it was ruled valid by the Superior Court of Thurston County. Wording of the ballot proposal refers to protection of "the public generally and minors particularly." STATION REPORTS ON BEER, WINE LAG Less than a third of radio-tv stations polled by NARTB have returned usable questionnaire — not enough for report to be given Congress. DEADLINE of today (Monday) set by NARTB for return of the 2,800 station ques- tionnaires on beer and wine advertising data had resulted in only 870 properly-answered replies by late last week, Robert K. Richards, NARTB public relations consultant, reported. Mr. Richards said that although 1,300 forms had been returned to NARTB, only 870 were filled out according to instructions. Most of the balance of 430, he said, were re- turned incomplete by broadcasters who do not carry beer and wine commercials. These have been sent back to the respective stations for more complete information, he said. The NARTB questionnaire, Mr. Richards explained, requests that radio-tv broadcasters submit information on total time, number of commercials and number of programs, includ- ing public service announcements and program- ming, for a specific week between Sept. 1, 1953, and Aug. 31, 1954. This information is needed whether or not a station carried beer and wine commercials and programming, since the NARTB research department must com- pare total time, commercials and programs with those devoted to beer and wine. The information is being sought for a reply by the industry to a mandate by the House Commerce Committee asking data on the amount of beer and wine advertising on radio and television. The House group requested the information in a report issued in lieu of reporting for floor action the controversial Bryson Bill to prohibit liquor advertising. Mr. Richards said the NARTB, concerned at the unsatisfactory number of replies to the questionnaires, mailed a follow-up letter Oct. 1. VOLUNTARY CONTROL Meanwhile, other activities were afoot last week as a result of the furor created by the House Commerce Committee report. The Michigan Assn. of Radio-Tv Broadcasters adopted a resolution that its member tv sta- tions would omit local and spot beer and wine commercials showing the product being con- sumed (see story, page 42), and WNHC-TV New Haven, Conn., served notice to its national representative, The Katz Agency, New York, that after Dec. 31 it no longer would accept alcoholic beverage commercials in which the product is shown being used. Edward C. Obrist, WNHC-TV manager, said his station believes there are "reasonable grounds for criticism when teen-agers are ex- posed to scenes depicting the pleasures and satisfactions of consuming alcoholic beverages." WNHC-TV added: ". . . We contend that these products can be sold via television effectively without such demonstrations. . . ." The drys were taking advantage of the tenor of the House Commerce Committee report with articles such as one which appeared in the September American Issue, monthly organ of the National Temperance League. The article quoted ABC President Robert Kintner as telling the U. S. Brewers Foundation at its convention last January that the radio-tv net- work is "a willing servant of the beer industry" and that the electronic media have helped to make beer the "family drink" of Americans. Page 48 • October 11, 1954 Broadcasting • Telecasting To a TV program director who's tearing his hair MEL TORME You can save your hair and save money too, with Studio Telescriptions. For the Studio Telescription Library gives you a complete programming service. You get scripts, program ideas, background ma- terial, and handy index files with which you can build any number of sparkling, production-type shows . . . five minute, fifteen minute or half -hour programs. But most important, you get the country's top musical talent on film which you can program in any number of different shows in only a matter of minutes. Here is the answer to top quality television pro- gramming without high production costs. Find out today what Studio Telescriptions can do for you. STUDIO RILIVIS, imc 380 MADISON AVENUE NEW YORK 17, N. Y. OXFORD 7-2590 IN CANADA: ALL-CANADA TELEVISION, 80 RICHMOND ST. WEST, TORONTO, ONT., EMPIRE 6-9236 Broadcasting • Telecasting October 11, 1954 • Page 49 CHAIRMAN'S FIRST DAY GEORGE C. McCONNAUGHEY, lawyer and public official of ex- tensive experience, completed his first week as new FCC Chairman in surroundings familiar to his fellow Commissioners — hearings, charges and counter-charges, grants and denials. Chairman McConnaughey reported to his post Monday noon after receiving his Commission and taking the oath of office at the White House. His first official act was to greet newsmen, a task he per- formed with ease while adroitly parrying pointed queries. The oath was administered at 10:30 a.m. in the Cabinet Room by Supreme Court Justice Harold H. Burton, an Ohio friend of long standing. Standing with him at the ceremony as representative of President Eisenhower was Bernard M. Shanley, counsel to the Presi- dent, who was in Denver. The six other FCC members witnessed the ceremony. Afterward he was greeted by retiring Chairman Rosel Hyde, who commented that the maneuverings of newsreel and still photographers "were the worst part of these ceremonies." The Commissioners chatted in- (Text continued on page 52) George C. McConnaughey (r) takes oath as FCC chairman, ad- ministered by Supreme Court Justice Harold Burton (I) as Presi- dential Assistant Bernard M. Shanley watches. Mr. McConnaughey poses with wife after swearing-in ceremony. Mr. McConnaughey is congratulated by Former Chairman Rosel H. Hyde and other FCC Commissioners (I to r) Frieda B. Hennock, Robert T. Bartley, Edward M. Webster, John C. Doerfer and Robert E. Lee. New chairman holds first news conference in office. Here he sits for first portrait at chairman's desk. Page 50 • October 11, 1954 Broadcasting Telecasting Thirty-fourth winner of The Robert J. Collier Trophy and Chairman of the Board, Lear, Inc., says: "Grand Rapids will always be the main production center for Lear. We located here in the first place because of the people — honest, down-to-earth Americans who make Grand Rapids one of the finest cities in the world. Our experience, since we came here in 1944, has been excellent." GRAND RAPIDS CITY . LIMIT i WOODIand-TV is big territory! Big territory, certainly — but what counts most is the people. Industrialist-inventor Bill Lear has demonstrated his faith in these peo- ple — and in the future of the area as a whole. A new $3,000,000 Lear factory is soon to be built in Grand Rapids. And Lear, Inc. — manufacturers of precision aeronaut- ical accessories, electro-mechanical systems, radio communications products and the famous F-5 Automatic Pilot — last year increased production of almost every line. You'll find ample evidence of business ex- pansion, throughout the entire WOODland area. WOOD-TV's increased facilities are the natural result of this healthy growth. First station in the country to deliver 316,000 watts from a tower 1000' above average terrain . . . WOOD-TV provides top coverage of the entire Western Michigan market. For top results ... in Grand Rapids. Muskegon, Battle Creek, Lansing and Kalamazoo . . . schedule WOOD-TV, Grand Rapids' only television station. WOOD-TV GRAND RAPIDS, MICHIGAN GRANDWOOD BROADCAST I NG COMPANY • NBC. BASIC: ABC. CBS. Du MONT. SUPPLEMENTARY • ASSOCIATED WITH WFBM-AM AND TV, INDIANAPOLIS. IND. • WFDF. FLINT. MICH.. WEOA, EVANSVILLE. IND. . WOOD-AM. WOOD-TV. REPRESENTED BY KATZ AGENCY Broadcasting Telecasting October 11, 1954 • Page 51 formally with their new Chairman and all left for their offices. Asked by B*T how he felt about the shift from public utility and government contract renegotiation work to radio-tv and communica- tions regulation, Chairman McConnaughey said, "I love it." As to the problems of regulating utilities and the broadcast media, he said, "There's a lot of difference in regulating radio- tv and public utilities." Among those witnessing the swearing-in cere- mony were Mrs. McConnaughey; Mr. and Mrs. George C. McConnaughey Jr.; Mrs. R. S. Rogers Sr. and Mrs. R. S. Rogers Jr., of Ohio; Mrs. Ralph Pence, of Ohio; Ralph Pence Jr., of Ohio; Charles M. Gowdy, of Ohio, named legal aide to the Chairman; Mrs. Pearl Mohnkern; Ralph Winter, member, Public Utilities Commission of Ohio; James Burtch, Assistant Attorney General of Ohio; Austin Roberts, Assn. of Railroad & Utilities Commis- sioners; Nelson Lee Smith, member, Federal Power Commission; Sam R. Broadbent, Bureau of the Budget; William Casey, Republican National Committee; James S. Mulloy, vice president of Look magazine; Mr. and Mrs. Harold Mosier, Washington; George M. Hum- phrey, Secretary of the Treasury; H. Chapman Rose, Assistant Secretary of the Treasury. Following the White House ceremony, Chair- man McConnaughey met with newsmen at noon in his new offices at FCC. He explained he was not holding a formal news conference, but wished to get acquainted with the reporters who cover the Commission. One-Year Term He announced that his designation as chair- man of the Commisison is for a one-year term, indicating the President will follow the policy of rotating the FCC chairmanship annually. The policy was begun with the appointment of Comr. Hyde to that post in April 1953. Mr. Hyde now has reverted to Commissionership status, his term expiring June 30, 1959. Aside from Mr. Hyde, the other Republican members of the Commission in the order of their seniority are Comrs. John C. Doerfer and Robert E. Lee. It is presumed that they will succeed to the chairmanship in following years under the President's rotation system. Chairman McConnaughey declined at this time to answer "policy" questions put to him by reporters. He did state, however, in answer to one question about his attitude toward gov- ernment regulation of business: "I am pretty much on record as believing in as few controls of business as possible. Such controls are justi- fied only when they are in the public interest." To other questions, the new FCC Chairman said he has a black-and-white tv set but no color receiver. He expressed sharp disappoint- ment at the outcome of the World Series. He said he missed seeing any of the games because they didn't last through the weekend. CHAIRMAN PICKS AIDES CHARLES M. GOWDY, Cincinnati attorney, has been appointed legal aide to FCC Chair- man George C. McConnaughey, the new Com- mission head announced Monday at his meeting with newsmen. Mr. McConnaughey also announced that Pearl Mohnkern had been named his personal secretary at FCC. Mrs. (Wesley) Mohnkern had been secretary to Mr. McConnaughey when he was chairman of the Renegotiation Board. Mr. Gowdy, who said he previously has not dealt with communications law, is a native of Ohio where he was born July 8, 1908, at Camden. He attended high school at Piqua, Ohio, and received his BA. in 1931 from Miami U., Oxford, Ohio. He received his law degree in 1933 from the U. of Cincinnati College of Law, later returning there for grad- uate study in corporation law and accounting. Mr. Gowdy was admitted to the Ohio bar in 1933 and the Federal bar in 1934. He served as solicitor of Osborn, Ohio, from 1933-35 and was elected solicitor of Lockland, Ohio, from 1939-43. During World War II he served in Army counter-intelligence, part of the time in Europe. Mr. Gowdy married Pauline M. Snyder in June 1942. They have two children, Charles L., 11, and Ann C, 8. He has not set a date for moving his family to Washington. Aside from practicing law, Mr. Gowdy is an inventor, having developed a "pre-rotating air- craft tire," which he said is the subject of a contract with Firestone Tire & Rubber Co. PRESIDENT IS GLAD THAT HYDE STAYS ON COMMENDATION from President Eisen- hower to FCC Comr. Rosel H. Hyde for his service as Chairman of the Commission during the past year was made public Wednesday by the summer White House at Denver. Mr. Hyde reverts to Commissionership status with the appointment of George S. McCon- naughey, chairman of the Renegotiation Board, to the top post at FCC (see separate story). President Eisenhower's letter to Comr. Hyde stated: "As you leave the very responsible position of Chairman of the FCC, I wish to express my warm thanks for your contribution to the nation in that position — a contribution greatly enhanced in value by your extensive experience in the field of communications. It is satisfying and reassuring to know that, as you continue as a member of the FCC, your broad experi- ence and knowledge will remain in the service of our people." The letter was signed "Sincerely, Dwight D. Eisenhower." BRICKER QUESTIONS FCC ON NETWORKS It's comprehensive and will take time to answer. Mean- while, Bricker's investigators are readying questionnaires to be sent to tv networks. ON THE DESK of the FCC's new boss, Chair- man George C. McConnaughey, was dumped last week the first of several questionnaires seeking data for Senate Commerce Committee Chairman John W. Bricker's widely-heralded investigation of the networks and the uhf-vhf situation. Final contents of the questionnaire are pre- sumed to have been approved and forwarded to the FCC by the GOP senator from his Ohio headquarters. The questions not only go into technical aspects, according to best information, but also deal with such matters as network affiliations, the FCC's allocations philosophy, coverage by tv outlets and the reasons for in- termixture of uhf and vhf channels. Meanwhile, the investigation staff, headed by Robert F. Jones, former Ohio congressman and onetime member of the FCC (1947-52), was readying the second of its questionnaire series — to be sent out to the tv networks. These questions, it was understood, presumably would be approved and forwarded from Ohio by the same method as the FCC quiz and would be largely about the same subjects as those on which the Commission is being questioned. Completion of the network questionnaires is believed to be far enough along for mailing by today (Monday). Still to be questioned are owners of tv outlets, tv set manufacturers and others. As the investigative groundwork slid into second gear, Messrs. Jones and Harry M. Plotkin, minority counsel and former FCC assistant general counsel (1943-51), moved into separate offices in the reading rooms of the Library of Congress Annex Bldg., ap- parently to remove themselves from the antici- pated bustle of the Senate Office and Capitol Buildings when the Senate convenes in special session Nov. 8, and to make quarters less cramped for Nicholas Zapple, coordinator for the probe, at his modest-sized office in the Senate Office Bldg. According to statements by Sen. Bricker, the staff will continue to gather information during the congressional recess to present to the full committee when the 84th Congress returns to Washington. Hearings by the Senate Commerce Committee would follow, possibly in February, and run three weeks to a month. Avoid Intermixture, Conn. Uhfs Request Four high-band stations in the Connecticut Valley ask FCC to remove ch. 3 in Hartford from commercial service. REMOVAL of FCC's ch. 3 allocation to Hart- ford, Conn., from commercial service and assignment to non-commercial educational service is asked by four Connecticut Valley uhf stations in a petition filed with the Commission last week. Travelers Broadcasting Service Corp. (WTIC) and Hartford Telecasting Co. are ch. 3 commercial applicants, awaiting an initial deci- sion after hearing. Ch. 24 has been allocated for educational use in Hartford. The four petitioners request a switch of educational service to ch. 3, with ch. 24 becoming the commercial facility. The four petitioning uhf stations, all ope- rating a year or more in the area, are WGTH- TV Hartford (55% owned by General Tele- radio Inc.); WKNB-TV New Britain; WHYN- TV Springfield-Holyoke, Mass., and WWLP Springfield. The valley is a successful uhf area, the petitioners claim, with only Hartford and New Haven having vhf operations. On the ground the valley can't hope "to have adequate vhf tv service," and it is argued that if uhf is success- ful the entire area would have at least five grade A uhf signals. Uhf stations in the valley have fared better than uhf stations in markets where a substantial intermixture problem exists, it is claimed. "Though not presently profitable they can, as a group, look forward to an economically stable and successful future provided the area remains a basically non-intermixed area," it is contended. On the other hand, intermixture would weaken if not destroy the valley's uhf stations, it is claimed. Furthermore, it is stated, two commercial vhf stations would be CBS and NBC outlets, leaving the third and fourth networks only uhf outlets, assuming the uhf stations were able to survive. Page 52 • October 11, 1954 Broadcasting • Telecasting calditQ tune Typical scene during Tobacco Auction Sale 'though you can't understand a word he's saying — the Tobacco Auctioneer chants a tune that is of vital importance to your sales in prosperous Eastern Carolina — "Tobaccoland" to the world. The importance is quickly visualized when you realize that between August 16th and the end of the year — about a quarter-billion dollars will be paid out to Eastern Carolina farmers for their 1954 crops of flue-cured tobacco. And WNCT is the only TV covering the entire Eastern Carolina tobacco belt. So — whether your product is cars or corsets — now's the time to buy WNCT! WNCT GREENVILLE, NORTH CAROLINA Primary CBS Affiliate operating full time on 100,000 watts A. HARTWELL CAMPBELL, General Manager * JOHN E. PEARSON CO., Nat'l Rep. ROADCASTING • TELECASTING October 11, 1954 • Page 53 Install the PHILCO ^ This Philco 16mm CineScanner and its companion, the 35mm model, provide the finest film reproduction in either color or monochrome. Multiplexed arrangement of two 16mm CineScanner film units and automatic dual slide changer for four program sources in color. CineScanner— superior for monochrome ...the only practical method for color J PHILCO CORPO R A T I O N and enjoy modern film telecasting! • Smooth, Silent Operation — No Flutter • Preview of all Program Sources • Color and Monochrome, 16MM and 3 5 MM Models Once you've seen CineScanner operate— witnessed the clear, steady pictures and observed the smooth, silent performance — you will agree it's the only way to televise film— in mono- chrome or color! There are good technical reasons why: The Philco CineScanner employs flying-spot scanning, a technique never equaled in producing high definition pictures. In CineScanner, there's no hot projection lamp to fail or burn the film. Only source of light is a long life, cathode-ray tube with dependable "cold" light harmless to film. CineScanner employs a special continuous- motion film transport mechanism designed by Philco and built by the Mitchell Camera Corporation of Hollywood ... no noisy, film-damaging intermittents in the CineScanner! Most impor- tant of all to color Broadcasters, CineScanner uses economical photo tubes instead of expensive camera tubes . . . and there are no color registration problems in CineScanner! With the Philco CineScanner, you can start today in mono- chrome, convert tomorrow to color — with no obsolescence of equipment! Get full technical data on this new and greatly improved method of televising films and slides. Contact Philco, Dept. B»T today. Interior view of the film unit showing precision film transport mechanism, sound head and the simplicity of the optical system. Simplified diagram showing the basic principles of CineScanner operation. If $ PHILCO M QUALITY GOVERNMENT & INDUSTRIAL DIVISION • PHILADELPHIA 44, PA In Canada: Philco Corporation of Canada Limited, Don Mills, Ontario STATE GOVERNMENTS COUNCIL PROPOSES UNIFORM LIBEL LAW B»T learns model statute, which would relieve broadcasters of lia- bility for defamatory statements made in political talks, has blessing of FCC. Council of State Governments will circulate it to all states. Lee Tribute to Hyde IN AN address before the Kiwanis in Salt Lake City last Thursday, FCC Comr. Robert E. Lee paid high tribute to Comr. Rosel H. Hyde as one who had led him "through the wilderness." Mr. Hyde, who hails from the Intermountain area, the preceding Monday, had re- linquished his chairmanship to revert to commissioner. Said Comr. Lee: While out here in the great West I would be remiss indeed, if I did not pay tribute to one of your distinguished sons and past Chairman of the FCC, Comr. Rosel Hyde. Comr. Hyde led me through the wilderness in the early days of my appointment and I learned to lean on his wisdom and counsel in reaching de- cisions on the many complex problems that overwhelmed me. He has devoted his life to the cause of a healthy industry and as a government servant has served the people well. He is indeed the soul of integrity and gentle patience and I am happy indeed to pay this slight tribute to him. A UNIFORM libel relief law designed to pro- tect broadcasters from liability for defamatory statements in political broadcasts has been drafted by the Council of State Governments and will be submitted to state legislatures. The model statute carries the blessing of FCC, which drew it up at suggestion of the Dept. of Justice and the Council. A council draft (see text) embraces a number of changes proposed by federal and state agencies. It will be published by the Council within a fortnight. NARTB has long pressed for enactment of its own model libel statute, with 30 states having passed relief laws in various versions. FCC prepared its draft bill, after receiving the Dept. of Justice invitation, along with an explanation of its provisions. Comr. Doerfer dissented from the action. The FCC version was considered Sept. 22 by the Council's draft- ing committee. Warren E. Baker, FCC general counsel, and R. A. Solomon, assistant general counsel, sat with the committee. Herbert L. Wiltse, of the Council, told B»T the drafting committee's 1955 legislative report, comprising about 50 separate proposals, will be sent to state and federal agencies as well as legislators. Chairman of the draft group is Sydney Clifford, of the Rhode Island Commis- sion on Uniform State Laws. Mr. Wiltse said the idea of a model state libel law for radio-tv broadcasters, was dis- cussed with the Dept. of Justice earlier in the year. The department in turn invited FCC to suggest a model statute that would solve the predicament of broadcasters in political broad- casts. The federal agencies and the council recognized the dilemma stations and networks face in view of the ban against censorship of political matter. The council's draft bill closely follows the first section of the standard NARTB draft. It omits a section relieving licensees from all lia- bility for defamation in connection with broad- casts for or by candidates for public office. It also omits a third section specifying that in damage actions for defamatory statements, the complaining party is to be allowed "only such actual damages as he has alleged and proved." This third clause clarifies the common law damage rules on defamation. States that have enacted libel relief of some form for broadcasters are Arizona, Arkansas, California, Colorado, Florida, Georgia, Idaho, Iowa, Kansas, Louisiana, Maine, Michigan, Minnesota, Mississippi, Missouri, Montana, Ne- braska, Nevada, North Carolina, North Da- kota, Ohio, Oregon, Pennsylvania, South Caro- lina, South Dakota, Texas, Utah, Virginia, West Virginia and Wyoming. TIPS ON AVOIDING POLITICAL HAZARDS TIPS on how to avoid many of the headaches arising out of political broadcasting, particularly in allotment of time and setting of time charges, were offered Friday by spokesmen for FCC and NARTB. FCC Comr. Robert T. Bartley, addressing the NARTB District 10 meeting in Omaha (see story page 39), told broadcasters how to live within Sec. 315 of the Communications Act and explained FCC's interpretation of the section. Vincent Wasilewski, NARTB chief attorney, speaking to the Alabama Broadcasters Assn. at University, Ala., offered specific advice on ways of handling political contracts under the act and FCC's rules. Comr. Bartley conceded "few problems are as troublesome to the licensee" as the equal requirements section and urged broadcasters to make their plans well in advance of political campaigns on the theory that "an offense is the best defense." Notify interested parties and candidates of availabilities, he said, and the road will be paved "for a more serene campaign season" while a better program structure is set up and there will be more "satisfied customers." The planned policy, he contended, should give "reasonable opportunity" to candidates while maintaining proper program balance. He suggested broadcasters "give weight to the im- portance of the office being sought" in view of "the dependence of his audience on radio and television as the most effective source of in- formation in the field of public affairs." Comr. Bartley proposed broadcasters con- sider use of the forum or debate technique by which candidates for principal offices would be given or sold equal time to address the public. He advised stations to study FCC's document interpreting Section 315 of the law. Mr. Wasilewski, defining the word "use" in the law, said it has been interpreted by the FCC as synonymous with "appearing," no matter how brief or perfunctory the use of a facility might be. The term "equal opportunity," he said, "means that no station shall make any dis- crimination in charges, practices, regulations, facilities or services rendered the candidates for a particular office." He said that as in 1952 a station cannot charge premium rates for political broadcasts but now a "new wrinkle" has been added — a station must make available to a candidate "the same discounts that would be accorded to the ordinary commercial account." Mr. Wasilewski added, "And, it may not charge a candidate more than the rate a station would charge if the candidate were a commer- cial advertiser whose advertising was directed to promoting its business within the same area as that within which persons may vote for the particular office for which such a person is a candidate." As to national and local rates, he said the only overall rule is that "a station with both local and national rates may not charge the national rate to a candidate for local office. On the other hand, it is possible that situations may arise whereby a candidate who is not a local candidate will find himself being charged the national rate by one station and the local rate by another." He suggested stations follow their "normal rate practices" in political con- tracts. He said that technicalities involved in "group purchases can be avoided by not selling to groups." Group negotiations can be handled, he said, but he cautioned that full records on money expended and time should be kept. "Fairness of treatment will avoid many diffi- culties," he added. Model Libel Relief Laws HERE are the texts of the new model statute covering political broadcasts as drafted by the drafting committee of the Council of State Governments and the model statute NARTB has sponsored for many years: The Council's model statute: The owners, licensee or operator, of a visual or aural radio broadcasting sta- tion or network of stations, or the agents, or employes, of any such owner, licensee or operator of such station, or network of stations, shall not be liable for any damages for any defamatory statement uttered over the facilities of such station or network by any candidate for public office, but this section shall not apply in the event said owner, licensee, operator, agent or employe shall wilfully, knowingly, and with intent to defame, participate in such broadcast. NARTB's model statute follows: Section 1. The owner, licensee or oper- ator of a visual or sound radio broad- casting station or network of stations, and the agents or employes of any such owner, licensee or operator, shall not be liable for any damages for any defama- tory statement published or uttered in or as a part of a visual or sound radio broadcast, by one other than such owner, licensee or operator, or agent or employe thereof, unless it shall be alleged and proved by the complaining party, that such owner, licensee, operator or such agent or employe, has failed to exercise due care to prevent the publication or utterance of such statement in such broadcast. Provided, however, the exer- cise of due care shall be construed to include a bona fide compliance with any federal law or the regulation of any fed- eral regulatory agency. Section 2. In no event, however, shall any owner, licensee or operator, or the agents or employes of any such owner, licensee or operator of such a station or network of stations, be held liable for any damages for any defamatory statement uttered over the facilities of such station or network by or on behalf of any candi- date for public office. Section 3. In any action for damages for any defamtory statement published or uttered in or as a part of a visual or sound radio broadcast, the complaining party shall be allowed only such actual damages as he has alleged and proved. Page 56 • October 11, 1954 Broadcasting • Telecasting Leopards may want to — our customers don't It may be frivolity that makes the leopard want to change his spots, but the wise advertiser today knows that if he wants to move goods now, the best way is to buy spot radio, on key sta- tions— and stick by the spots. It doesn't take many good sta- tions to reach just about every- body. WJR alone, for instance, reaches some 10 per cent of U. S. buying power — more than 15 million people. Ask your Henry I. Christal man for details on WJR. The Great Voice of the Great Lakes Detroit 50,000 watts CBS Radio Network WJR's primary coverage area: more than 15,000,000 customers II Broadcasting • Telecasting October 11, 1954 • Page 57 GOVERNMENT- FINAL TV GRANTS MADE IN THREE CITIES Sacramento ch. 10 final decision involves reversal of the examiner's proposed action. Other cases: ch. 7 at Evansville and ch. 1 0 in Waco. FOR the third time in two weeks, the FCC last week reversed an examiner's decision and issued a final grant to the applicant which had been proposed to be denied. The FCC granted Sacramento ch. 10 to Sacramento Telecasters Inc., reversing the ex- aminer's proposal to award the channel to Mc- Clatchy Broadcasting Co. It made its decision on the ground of diversification of the media of communications. Two weeks ago the Commission overturned two examiners' rulings — in Fort Wayne, Ind., and Petersburg, Va. [B»T, Oct. 4]. Last week, initial decisions were issued in favor of .granting Evansville ch. 7 to non- broadcaster Evansville Television Inc. and de- nying WEOA and WGBF, both Evansville; and Waco, Tex., ch. 10 to KWTX Waco, Tex., and denying WACO. "Determinative" in the Sacramento ch. 10 case is the question of diversification, the FCC said in reversing the hearing examiner's initial decision recommending the grant to McClatchy Broadcasting Co [B»T, Nov. 16, 1953]. It is- sued a final decision in favor of Sacramento Telecasters Inc. (principally owned by John H. Schadt, 50% owner-general manager of KMOD Modesto, Calif.). Cites Appeals Court Decision In discussing its criteria, the Commission re- ferred to the 1951 Court of Appeals decision in Scripps-Howard Radio Inc. case and added: "Our decisions have shown that the Commis- sion ordinarily will incline toward an appli- cant not associated with the local channels of communication of fact and opinion over an applicant having such association." McClatchy owns KFBK-AM-FM Sacra- mento, KERN-AM-FM Bakersfield, KWG Stockton, KOH Reno and KBEE (FM) Mo- desto. It also publishes the Sacramento Bee, the Fresno Bee and the Modesto Bee. Because it has no other broadcast interests, FCC Hearing Examiner Herbert Sharfman rec- ommended that Evansville ch. 7 be awarded to Evansville Tele-Vision Inc., mainly owned by former broadcaster (KPHO-AM-TV Phoe- nix, Ariz.) Rex Schepp. Mr. Sharfman proposed the denial of appli- cations by WEOA and WGBF Evansville be- cause of other broadcast interests. WEOA is owned by the Harry M. Bitner interests ( WFBM-AM-TV Indianapolis, WOOD-AM-TV Grand Rapids, and WFDF Flint, Mich.). WGBF is owned by the same interests which own WTMV East St. Louis, 111., and WBOW Terre Haute, Ind. Except for the principle of diversification, New Skywave Deadline DATE for filing comments on FCC's day- time skywave proposal was extended by the Commission last week from Oct. 15 until Dec. 6 at the request of WLAC Nashville. Date for filing replies was extended until Dec. 16. This is the sec- ond time the deadline has been post- poned. FCC's proposal generally affords Class I clear channel stations greater pro- tection from the interference caused at sunrise and sunset by certain secondary stations on those channels, but the plan has met with wide opposition [B«T, July 12, March 15]. Mr. Sharfman said, he would have preferred WGBF. Better programming proposals, more local ownership, superior radio experience and di- versification of the media of communications were the touchstones used by FCC Hearing Examiner John B. Poindexter last week in rec- ommending the grant of Waco, Tex., ch. 10 to KWTX Waco and the denial of WACO Waco. Mr. Poindexter said KWTX proposed better news and farm programs, showed better plan- ning and preparation of programs and proposed better local live programming than did WACO. On the subject of diversification, Mr. Poin- dexter held against WACO the 40% interest of Texas State Network in WACO. TSN also owns KFJZ-AM-TV Fort Worth, KRIO Mc- Allen, KFDA-AM-TV Amarillo. Gene Cagle, 35% owner and president of TSN, owns 25% of KTOK Oklahoma City. Grand Jury Indicts Witness In San Antonio Ch. 12 Case GRAND JURY in San Antonio returned an indictment Wednesday charging James R. Dun- can, private detective, with falsely representing himself June 18 as an employe of FCC while engaging in credit investigation work in the ch. 12 tv case involving the competitive applica- tions of KMAC and KONO, both San An- tonio [B«T, July 5]. Mr. Duncan was seeking data about KMAC backers. In testimony last month before an FCC ex- aminer, Mr. Duncan said his orders for investi- gation of KMAC came from Hugh Caterson, his associate in the investigation firm of Texas Industrial Surveys. Mr. Duncan said he received no instruction from KONO on manner or technique of inves- tigation. Mr. Caterson testified KONO was not aware that the case had been turned over to Mr. Duncan until report was made. Democrat's Mitchell Praises Impartiality of Radio and Tv DEMOCRATIC National Committee Chair- man Stephen A. Mitchell last week praised the radio-tv media for adhering to fair journalistic principles after criticizing what he called the "one-party press." Speaking Tuesday to the National Press Club, Washington, Mr. Mitchell cited as partisan journalism a series of "front-page" articles in the New York Herald-Tribune by Republican leaders on the accomplishments of the Eisen- hower Administration. Radio and television, although much younger, have been more im- partially politically than many segments of the press, he said. In another reference he charged Republicans with political pressuring through several fed- eral agencies, among them the FCC. The Herald-Tribune Wednesday offered to carry similar front-page articles by Democratic leaders. Mundt Charges Disloyalty SEN. Karl E. Mundt (R-S.D.) charged in a speech Sept. 28 in Oshkosh, Wis., that "disloyal individuals on radio, television and newspapers" are working for the communist cause. He called on listeners to insist that "manufacturers of our country discontinue employing these disloyal individuals." GOP Claims Record THE talks of President Dwight Eisen- hower and Vice President Richard Nixon Friday night were carried on the big- gest television hookup in political history, the Republican National Committee said last week. The half-hour period was scheduled on an augmented CBS-TV net- work of about 158 stations, and on around 534 stations of the NBC and Mutual radio networks, the committee said. The simulcast originated in Den- ver from 9:30-10 p.m. EST, was to be delayed on the Pacific Coast to 9:30-10 p.m. PST, the announcement said. The talks were carried as a "tribute" to Re- publican National Precinct Day. 6 NEW AM OUTLETS GRANTED BY FCC Fm station also authorized. Five am stations are granted power increases in series of actions by Commission. SIX new am stations were authorized last week by the FCC, along with one fm grant and a number of power increases. New am Stations Delta, Colo. — Monarch Bcstg. Co. (D. E. Towne, of KEVO Grand Junction, 62%); 1400 kc 250 w unl. Baxley, Ga. ■ — Farnell O'Quinn, department store manager; 1260 kc 1 kw D. Columbia, Mo. — Cecil W. Roberts (operator of KREI Farmington, Mo., etc.); 1580 kc 250 w D. Andrews, Texas — Andrews Bcstrs. (Joseph E. Young, of KERB Kermit, Texas, Vz. and Archie W. Holman, owner of lumber company, y2); 1360 kc 500 w D. Jackson, Tenn. — Jackson Bcstg. Co. (Dr. Alex- ander Leech, veterinarian, Yz, William E. Leech, attorney); 1460 kc 1 kw D. Salt Lake City, Utah— William W. Phillips (for- mer radio parts distributor); 860 kc 1 kw D. New fm Station Bakersfield, Calif.— KLEF Broadcasters (Edw. L. Robertson); Class B, 92.5 mc (ch. 223), ERP 16.5 kw. Facilities Changes WDKD, Kingstree, S. C— CP change from 1300 kc 1 kw D to 1310 kc 5 kw D. KRKL Kirkland, Wash.— CP change 1050 kc operation from 250 w D to 1 kw D. KBRL McCook, Neb.— CP change from 1450 kc 250 w unl. to 1300 kc 1 kw D. KSPR Casper, Wyo.— CP change 1470 kc oper- ation from 1 kw unl. to 1 kw 5 kw LS unl. WBUY Lexington, N. C. — CP change from 1450 kc 250 w unl. to 1440 kc 5 kw D. Eisenhower Tv Appearances Urged for Civil Defense CIVIL defense directors of the 48 states Wednesday recommended that President Eisen- hower "spark" a public education program with occasional tv appearances designed to alert the nation to the need for more adequate protection in the event of enemy air attack. The suggestion was offered following a series of meetings in Chicago by the National Assn. of State Civil Defense Directors at the Drake Hotel. State directors felt that the chief executive should confer with his own advisors and gov- ernors of the various states, along with city mayors and industrial leaders, before embarking on such a video program. The association also recommended a new audible signal for the initial warning where an air attack is probable "but not imminent" — thus apparently modifying, in intent, and to some technical extent, the present Conelrad radio alert system. Page 58 • October 11, 1954 Broadcasting • Telecasting in the MILLIONAIRE STATE AFFILIATED WITH TULSA BROADCASTING CO. Box 1739, Tulsa, Oklahoma Operators of KTUL — CBS Radio, Tulsa KFPW — CBS Radio, Ft. Smith, Ark. L. A. BLUST, JR. Vice President, Gen. Mgr. BEN HOLMES National Sales Mgr. Studios - 720 Eastside Blvd. Muskogee, Oklahoma KATV, Channel 7 Little Rock -Pine Bluff, Ark. KWTV, Channel 9 Oklahoma City KOMA - CBS Radio Oklahoma City AVERY-KNODEL, INC. NATIONAL REPRESENTATIVES Broadcasting • Telecasting October 11, 1954 • Page 59 GOVERNMENT Visalia Grant Among Tv Actions of Commission NEW uhf tv station on ch. 43 was granted by FCC last week to Sequoia Telecasting Co. at Visalia, Calif. Firm is owned by Irwin V. Willat, retired movie producer-director. To operate with effective radiated power of 22.9 kw visual and antenna height above aver- age terrain of 310 ft., the Visalia station will cost an estimated $122,500, FCC said. First year operating cost is estimated at $180,000. In other tv actions last week, FCC extended for six months the construction deadline for WTHS-TV Miami, ch. 2 educational station, and designated for hearing Nov. 5 the exten- sion of completion date request of ch. 7 KLYN- TV Amarillo. FCC denied a request by ch. 8 KLAS-TV Las Vegas, Nev., for stay of an earlier grant to ch. 2 KLRI-TV Henderson, Nev., to locate its main studio outside of Henderson. KLAS- TV filed an economic protest with FCC, charg- ing the Henderson station's site is closer to Las Vegas, but KLRJ-TV has pointed out the cities are only eight miles apart and it always was known the ch. 2 station would serve both cities. Comments on two vhf allocations proposals are invited by FCC on or before Nov. 12. One is the request of Elmira Television to add ch. 9 at Elmira, N. Y., and the other is the peti- tion of WWPA Williamsport, Pa., to add ch. 9 at Blossburg, Pa. FCC turned down a petition by ch. 74 WMGT (TV) North Adams, Mass., for special authority to operate on ch. 14 pending formal reallocation now proposed [B«T, Oct 4]. FCC also denied request by ch. 32 KTVE (TV) Longview, Tex., to delete ch. 7 at Tyler, Tex., under permit to KLTV (TV) there. Orange Tv Petitions FCC On Ch. 13 Grant in Tampa SECOND attack on the FCC's grant of Tampa- St. Petersburg ch. 13 to Tampa Television Co. [B»T, Sept. 6] was made last week when Orange Television Broadcasting Co. filed a petition with the Commission for rehearing, reconsideration and stay in the proceeding. Tampa Times Co., the third applicant, filed a similar petition two weeks ago against the Commission action [B*T, Oct. 4]. It charged that the Commission's reversal of the examiner's recommendation that the grant be made to the Tampa Times (WDAE-AM-FM Tampa) on diversification of media policy grounds was "irreconcilable" with other decisions respecting newspaper ownership. Orange called the Commission's action "illogical and unsound." It said the FCC's attitude "stacks the cards" against applicants without broadcasting properties because the Commisison made the grant to an applicant whose principal stockholder is affiliated with an am station which does not meet the test of good operation. Walter Tison, licensee of WALT Tampa, is vice president and general manager of the proposed Tampa Tv Co. station. Orange said the Commission failed to apply the same standards to each of the applicants in the ch. 13 case. It held that it was superior to both Tampa Tv and Tampa Times on the grounds of local residence, participation of owners in local affairs, integration of owner- ship with management, etc. Jenner Committee Sets More Hearings for Nov. THE SENATE Rules subcommittee which has been investigating congressional committee procedures will hold additional hearings some- time after Nov. 8, according to Sen. William E. lenner (R-Ind.), chairman. He said he had invited Sen. Arthur V. Wat- kins (R-Utah), Sen. Homer E. Capehart (R- Ind.) and Sen. Estes Kefauver (D-Tenn.) to testify at the sessions, which he said would be held when the Senate finishes action on that body's motion to censure Sen. Joseph R. Mc- Carthy (R-Wis.). Sen. Watkins is chairman of a special Senate committee which held hearings on the Mc- Carthy issue, and at which microphones and cameras were excluded. Sen. Capehart has been asked for testimony based on his experi- ence as chairman of the Senate Banking & Cur- rency Committee which is investigating charges of scandal in FHA administration. Sen. Ke- fauver has been asked to testify on his experi- ence as chairman of a special Senate committee which investigated crime in 1951-52. Among questions being studied by the Jenner group is that of radio-tv coverage of public hearings by congressional committees. Dates of hearings will be set for convenience of witnesses and members of the subcommit- tee, and will be announced later, Sen. Jenner said. Other members of the Rules group are Sen. Frank Carlson (R-Kan.), and Sen. Carl Hayden (D-Ariz.) WGRD Asks Appeals Court To Order Hearing by FCC DAYTIMER WGRD Grand Rapids, Mich., last week asked the U. S. Court of Appeals in Washington to order the FCC to give it a hear- ing on its attempt to win back the right to begin broadcasting before sunrise [B«T, Dec. 14, 1953]. The right of the Commission to summarily order WGRD to cease pre-sunrise operations was backed by FCC General Counsel Warren E. Baker and WING Dayton attorney Harrison T. Slaughter. WGRD's license permits it to operate before sunrise, Paul Dobin, the Michigan station's at- torney, told the court. His contention was that the FCC rules permit before-dawn broadcasting provided no "undue interference" is caused to other stations. Since 1947, Mr. Dobin said, WGRD has begun broadcasting at 6 a.m., and there were no complaints. Mr. Dobin also ques- tioned whether the interference complained of came under the head of "undue" interference. Both WGRD and WING operate on 1410 kc. The FCC ordered WGRD to stop pre-sunrise broadcasts after WING last year complained of interference during its own pre-dawn broad- casts. Both Mr. Baker and Mr. Slaughter empha- sized that WGRD's license was for daytime operation only and that the regulation which permits pre-sunrise operation by a daytime-only station specifically provides that the station must cease such operation upon notice of undue interference to another station. No hearing is required, they said. KMO Sale Approved SALE of KMO Tacoma, Wash., by KMO Inc. to Tacoma Radio Corp. for $200,000 was ap- proved by FCC last week. Tacoma Radio includes part owner Charles D. Hunter Jr., law partner of Edgar Eisenhower, brother of the President. Tacoma Radio is headed by J. Archie Morton, executive assistant to the president of KIRO Seattle. Chief owners of' KMO Inc. are Carl E. and Carl D. Haymond. Sale of KMO- TV for $300,000 to broadcaster J. Elroy Mc- Caw was approved earlier [B»T, Sept. 20]. — PROFESSIONAL SERVICES — Marshall, Jackson Join Blackburn-Hamilton Co. APPOINTMENTS of Clifford Marshall, United Press business representative in Atlanta, to the Washington staff of Blackburn-Hamilton Co., and Phil Jackson, former owner of KWCO Chickasha, Okla., to the B-H Chicago office, were announced today (Monday) by the sta- tion and newspaper brokerage firm. Increased volume of business made the expansion neces- sary, the company said. A veteran of almost every department of UP, Mr. Marshall has been with that wire service since 1934, the last nine years as a sales repre- sentative in the south, except for a brief period when he left UP to manage WRGV Greenville, MR. MARSHAU MR. JACKSON Tenn., returning to UP in 1947. He will handle eight southern states for Blackburn-Hamilton, succeeding William T. Stubblefield, who has been placed in charge of the firm's San Fran- cisco office [B»T, Sept. 27]. Mr. Jackson has been active in southwestern broadcasting for 15 years. Before acquiring KWCO he had operated KTMC McAlester, Tex. During 1947 and 1948 he was associated with Blackburn-Hamilton in the southwest. He rejoins the brokerage firm in charge of the same territory, including Texas and Oklahoma. PROFESSIONAL SERVICES PEOPLE Martin Poll, formerly co-producer, Flash Gor- don syndicated tv film series, to executive staff, Theatre Network Televison Inc. (closed circuit tv), N. Y., in sales and production capacity. Harold E. Mott, Welch, Mott & Morgan (radio- tv attorneys), Washington, elected vice presi- dent, National Exchange Club. Political 'Public Service' DEMOCRATS of Cook County in Illi- nois are sponsoring a new daily local news program on WCFL Chicago, Ameri- can Federation of Labor outlet, believed to be the first of its kind to be presented as a public service by a political party. The news report is accompanied by an announcement that the program is spon- sored by the Democratic Party and urges all citizens to vote Democratic Nov. 2 for senatorial reapportionment. The daily program, which debuted last Thurs- day, is described as a "public service pro- gram," but the station will be paid card rates, according to Marty Hogan, WCFL general manager. Page 60 • October 11, 1954 Broadcasting • Telecasting NEW! VIDICON FILM CAMERA CHANNEL HIGHEST FILM PROGRAMMING QUALITY TO TOP COMPETITION . . . BUILD SPONSORED TIME Your station audience will be vitally aware of the quality difference between G-E Vidicon film reproduced pictures and any other system. Only a keen eye can distinguish this from live program reproduction. And, it has many more benefits you'll recognize. First, since shading controls and the need for them have been eliminated, your operators can de- vote full time to other video duties. Next, this highly flexible film technique accommodates a variety of projected-image systems. There's a choice of channel amplifier mounting — either in a standard rack or in the camera stand. Examine each stand-out feature of the G-E Vidicon Film Camera Channel and you'll decide here is the only channel that lives up to modern day TV standards. General Electric Co., Section X2104-11, Electronics Park, Syracuse, N. Y. In Canada, write: CGE Electronics, 830 Lansdowne Ave., Toronto. Plan view of new G-E "Optiplexer" setup. CAMERA LENS VERTEX FROM RELAY LENS VERTEX FILM CAMERA pc-e-A CAMERA STAND L L L L CAPABLE OF HANDLING FOUR PROJECTION SOURCES as illustrated at left in conjunction with the new G-E "Optiplexer". By using this highly efficient optical system there's no need to flip mirrors! And, the new G-E Vidicon chan- nel offers a choice of monitors ... 1. Studio con- sole type. 2. Lightweight portable design. L 2"X2* SLIDE PROJECTOR AND TWO PF-5-A JECTORS ARE INTERCHANGE- ABLE PHYSICALLY WITH ONE ANOTHER. ALL PROJECTION OISTANCES ARE APPROXIMATE AND FOR INITIAL SET-UP USE ONLY. Progress Is Our Most Important Product GENERAL HI ELECTRIC — - ktt'1 'everybody talk but nobody eve Nobody- that is-unti Weather News a "must' ' foi Housewives, Farmers, Railroaders, Shipper: Travellers, School children, School official; Promoters, Automobilists, Merchant; -all these depend on WCKY's Weathe Temperature and Weather Forecast Every Hour on the Hour 3 Complete Forecasts and River News Direct from the Weather Bureau 7:05 am; 7:56 am; 12:10 pm Weather Bureau Teletype Service 24 hours daily in WCKY News Room Direct Reports from Airports Get Next To The Weather on WCKY some choice weather adjacencies still available for advertisers. WCKY O N THE AIR EVERYWHERE T W E about the weather does anything about it" Mark Twain WCKY Made Rivermen, Truckers, Vacationers, Sports Flyers. Words Call collect Tom Welstead Eastern Sales Manager 53 E. 51st St., New York City Phone: Eldorado 5-1127 TWX Ny 1-1688 or C. H. "Top" Topmiller WCKY Cincinnati Phone: Cherry 6565 TWX: Ci 281 TY-FOUR HOURS A DAY SEVEN DAYS A WEEK CBS SELLS INTEREST IN WTOP; WCCO BIDDING REPORTED In accord with announced plans to unload all its minority station holdings, CBS sells its 45% of WTOP Inc. to Washington Post Co., which has been majority owner. Three groups are bidding for CBS7 47% minority holding in WCCO-AM-TV. CBS LAST week sold its 45% interest in WTOP Inc., corporation which operates the Washington CBS radio and tv outlets, to the Washington Post Co., 55% stockholder, for a figure understood to be in excess of $3,250,000. Closing date is Dec. 15. Simultaneously, it was learned that the net- work was actively negotiating for sale of its last remaining minority holding — 47% of WCCO-AM-TV, Minneapolis-St. Paul— with at MR. GRAHAM MR. HAYES least three groups. The talking figure for the 47% interest was believed to be around $4 mil- lion. Having first refusal on the Twin-City prop- erties is the present majority owner, Mid Con- tinent Radio-Television Inc. But it was learned that conversations also have been held with the Minneapolis Star and Tribune (Cowles enter- prise) and with a leading New York brokerage house. Mid Continent, which owns 53% of the WCCO stock, in turn is owned 50-50 by Northwest Publications Inc., a Ridder con- trolled corporation, and the Minnesota Tribune Co., a holding company headed by William J. MR. STANTON MR. MEIGHAN McNally. The latter company (McNally) owns 14.6% of the Star and Tribune Co. With the disposition of its WTOP interest and the imminent sale of the WCCO interest, CBS would be clear of minority ownerships in the broadcast field. Neither transaction re- quires formal FCC approval since control would not be involved. CBS Inc. President Frank Stanton disclosed last month that the network intended to dis- pose of its minority holdings, possibly by the year-end. A fortnight ago it sold its 45% interest in KQV Inc., Pittsburgh for $236,250 [B»T, Oct. 4]. CBS thus would be left with three wholly - owned television properties [WCBS-TV New York, WBBM-TV Chicago and KNXT (TV) Los Angeles]. It is an appli- cant, however, for vhf facilities in both Bos- ton and St. Louis. Presumably it will seek uhf facilities in other major markets under the new multiple ownership rule permitting seven owned-and-operated stations to an entity (not more than five of them vhf) slated to be- come effective Oct. 22. Agreement on the WTOP sale was reached last Wednesday by Philip L. Graham, presi- dent of the Washington Post Co. and publisher of the Washington Post and Times-Herald and John S. Hayes, president of WTOP Inc., and general manager of its stations, with Dr. Stan- ton and Howard S. Meighan, vice president of CBS Inc. The Post Company also owns WMBR-AM-TV Jacksonville, CBS affiliates. WTOP Inc. recently moved to new $2 million quarters. Previously Dr. Leon Levy, of Philadelphia, CBS director and substantial stockholder in CBS Inc., had considered making a bid for the CBS minority interest in WTOP but the Post company exercised its rights of first refusal. Whether Mid Continent will exercise its first refusal on the WCCO properties could not be ascertained last week. John Cowles, president and publisher of the Star and Tribune has been in active negotiation with CBS officials, it is reported. John Cowles is chairman of the board and vice president of the Cowles Broadcasting Co. His brother Gardner (Mike) is president of the broadcasting company. The Cowles stations are: KRNT-AM-FM Des Moines (initial decision favoring grant of ch. 8 pending); WNAX Yankton, S. D., and KVTV (TV) Sioux City. In addition to the Minneapolis Star and Tribune, the Cowles pub- lish the Des Moines Register and Tribune and Look. STORER BUYING WJW CLEVELAND ROUNDING out its proposed Cleveland broad- cast ownership, Storer Broadcasting Co. last week bought the 5 kw, ABC-affiliated WJW- AM-FM Cleveland (on 850 kc) from William O'Neil, brother of Thomas O'Neil, president and chairman of General Teleradio Inc. Price was reported to be $330,000, less $25,000 in net quick assets. Sale is subject to FCC ap- proval. Pending before the FCC is Storer's purchase of Empire Coil Co. and its WXEL (TV) Cleve- land and KPTV (TV) Portland, Ore., for $8.5 million [B«T, Jan. 11]. In order to remain within the FCC's present limit of five tv stations to a single owner, Storer is selling its KGBS-AM-TV San Antonio to the San Antonio Express for $3.5 million [B*T, April 12]. The Express has sold its KTSA- AM-FM San Antonio to O. R. Mitchell, local auto dealer [B«T, May 31]. The new FCC regulation permits the additional ownership of two uhf stations. Announcement of the sale agreement was made jointly Thursday by Mr. O'Neil and n 4 WORLD'S first uhf transmitter, used experi- mentally by RCA at Bridgeport, Conn., for three years and then moved to KPTV (TV) Portland, Ore., first uhf station, has been retired to standby duty. Plaque memorial- izing the historic transmitter has been in- stalled at KPTV's Council Crest antenna site, noting that the equipment had only 3V2 hours outage in over 8,000 telecast- ing hours. Examining plaque are (I to r) Sheldon B. Hickox Jr., NBC station rela- tions director, Pacific Div.; William Mc- Alister, KPTV chief engineer, and Russell K. Olsen, station manager. George B. Storer, president of Storer Broad- casting Co. The agreement conditions the pur- chase of WJW on FCC approval of Storer's sale of its San Antonio stations, which in turn are conditioned on FCC approval of the Em- pire Coil Co. purchase. WJW was founded in 1943 and its fm adjunct in 1948. WJW is represented by H-R Reps. It is understood that Mr. O'Neil and William Lemmon. executive vice president and general manager, will continue to operate the Ohio Music Co., music franchise holder in Cleveland. Other Storer-owned stations are WJBK-AM- FM-TV Detroit. WSPD-AM-FM-TV Toledo, WAGA-AM-FM-TV Atlanta, WBRC-AM-TV Birmingham, WWVA-AM-FM Wheeling (W. Va.) and WGBS-AM-FM Miami. RADIO-TV GET EQUAL PLAY IN REVISED WCPO POLICY In announcing changes, Wat- ters says he was wrong in thinking radio was dead. PROMOTIONS of Glenn C. Miller, national sales manager and assistant to the general man- ager of WCPO-AM-FM-TV Cincinnati, to station director of radio and tv; Pat Grafton, sales executive, to national sales director; John Sweeney to the new post of business manager and Sid Barger to director of film programming, have been announced by Mort C. Watters, gen- eral manager, to implement a new policy which will give radio equal importance with tv. Ed Weston continues as assistant to the general manager and Earl Corbett as radio station director. "Everyone makes mistakes. I made a dandy," Mr. Watters said in announcing the new policy. "For years, I operated on the hopeful theory that radio was dead. It seemed to me tv had saturated the market. I was wrong. Radio is very much alive, not competitive to newspapers and, in its new form, not competitive to tv. "There is a place for radio, as there is one for newspapers and one for tv," Mr. Watters said. "Tv is theatre. News doesn't any longer have an important place in tv any more than it has in motion picture theatres." Page 64 • October 11, 1954 Broadcasting • Telecasting Yes, Tulsa, the dynamic center of Oklahoma's No. 1 Market is big and getting bigger/ And . . . KVOO, Oklahoma's Greatest Station is big and getting bigger/ Here is an unbeatable pair ... a top market among America's major markets . . . (11th in population growth 1950- 1954) ... and a 50,000 watt radio station which has been serving an ever- expanding, faithful and responsive audience for more than 29 years! In the face of claims of all kinds by competing stations and other media, KVOO continues to grow and prosper. The reason is clear: KVOO is a strong habit with listeners; they depend on KVOO's powerful, always dependable voice, and they enjoy KVOO's pre- ferred programming! And . . . Because KVOO is an established habit with listeners it is a profitable habit with advertisers! Advertisers know from experience that KVOO delivers more listeners at lowest cost per lis- tener, all of the time, than any other station in Oklahoma's No. 1 market! Your best buy is a radio buy on KVOO! I RADIO STATION KVOO 50,000 WATTS NSC AFFIUATE EDWARD RETRY AND CO.. INC. NATIONAL. REPRESENTATIVES OKLAHOMA'S GREATEST STATION TULSA Broadcasting Telecasting October 11, 1954 • Page 65 STATIONS MAKING LIKE a surveying crew to mark the site of the new home of WSB-AM-FM-TV Atlanta in a $1.5 expansion program are (I to r): C. F. Dougherty, chief engineer; Marcus Bartlett, station manager, WSB-TV; J. Leonard Reinsch, executive director of the Cox stations; Frank Gaither, station manager, WSB, and John Outler, general manager of the Cox radio and television stations. WIBW-TV Dedicates Tower, Holds Open House for 30,000 DEDICATION of the new 1,010-ft. tower of WIBW-TV Topeka and an open house cele- bration held by that station, attracted a crowd estimated at 30,000. Guides explained the various station operations, as well as providing information on color tv plans. The station expected to make its first color broadcast last Wednesday. Among those taking part in the special dedi- cation ceremonies were Henry S. Blake, presi- dent of WIBW-TV and Capper Publications Inc.; Ben Ludy, Capper radio-tv manager; Franklin D. Murphy, chancellor of Kansas U.; Brig. Gen. David Wade, commander, 21st Air Div.; Topeka Mayor George Schnellbacher; Sens. Andrew Schoeppel and Frank Carlson (both R-Kan.), and Al Hodge (Captain Video), who served as master of ceremonies. With the new tower, WIBW-TV claims to have tripled its former coverage area. WABC-TV's 'Sell-A-Vision' Offers Merchandising Plan POTENTIAL advertisers as well as agencies and station representatives will be offered WABC-TV New York's new merchandising plan, "Sell-A- Vision," via a special brochure which soon will be in the hands of prospects, John H. Mitchell, station's vice president and general manager, has announced. The plan combines selling at home via tv with mass merchandising at the point-of-pur- chase and is promoted in food chains through floor, end, dump and basket displays; shelf strips, refrigerator space and signs for refriger- ated products; and on wire bins at check-out counters. WABC-TV already has 1,001 stores in the Greater New York area, including A&P Tea Co.'s 683, Safeway Stores Inc.'s 187 stores, and Gristede Bros.' 131, taking part. Terry Requests NCAA Consent to Televise Colo.-Okla. Game FORMAL REQUEST to televise the Oct. 30 Oklahoma-Colorado football contest, has been sent to National Collegiate Athletic Assn. Exec- utive Secretary Walter Byers by Hugh B. Terry, president and general manager of KLZ- TV Denver. Mr. Terry also urged the NCAA to relax current controlled rules pertaining to college football which limit telecasting to only one game a week. Mr. Terry pointed out that the Oklahoma- Colorado game, which will be played at Boulder, Colo., is a complete sell-out. He cited last year's Oklahoma-Notre Dame game at Norman, Okla., as a precedent — NCAA gave approval to an Oklahoma City station to tele- vise the contest inasmuch as it was a sell-out. The request was supported by Jack Carberry of the Denver Post who urged Colorado foot- ball fans to back up Mr. Terry's letter with messages to Mr. Byers. Joseph Weed Hits Tv's Use Of Other Media's Vernacular JOSEPH J. WEED, president of Weed Tele- vision, station representatives, took issue last week with usage of "magazine concept," "news- paper of the air," and "feature section" in the television business. He said the descriptions "can be a promotional detriment to the in- dustry" and that networks are reverting to them "in imitation of spot telecasting." Mr. Weed's criticism was circulated by his firm to client stations. He said in part: "Use of the words 'magazine' and 'newspaper' 'Well Done' THE RECIPE for proving the effective- ness of radio has been found in the En- cyclopedia of Cooking by WHAM Roch- ester, N. Y. Twenty-six cookbooks each dealing with a different phase of the art were promoted for a 26-week period exclusively by spot announcements over WHAM. Copies of the book were avail- able at three food chains, the A&P, Harts Stores and the IGA. During the promotion, the station reports, 459,886 copies were sold, which breaks down to IVi books per person in Rochester and over $100,000 spent in their purchase. Page 66 October 11, 1954 KGU and KONA-TV Honolulu collaborated on a contract with Honolulu Piggly Wiggly food chain in what the stations say is the largest joint radio-tv campaign in Hawaiian advertising history. Piggly Wiggly is to present five half-hour tv and five half-hour radio programs per week. Left to right are: George Mansfield, KGU sales manager; Chubby Roland, emcee of the forthcoming shows; Cecil Johnson, Honolulu manager of Piggly Wiggly; Jim Gunn, KONA-TV account executive; and Jack Irvine, KONA-TV general sales manager. Broadcasting • Telecasting Right from . KPOJ's Station Log. . 94,613 HOURS ON-AIR . - - and still going strong! ft ..."This RCA-891R started its career in the class B modulator of our 10 kw transmitter over fourteen years ago, and it's still operating just as satisfac- torily as the first time we turned on the filament power. In my book, that's service far beyond the call of duty. (The companion RCA-891R has now clocked 42,457 hours)." The 891R is another of the many RCA power types that are "delivering" long life performance in broadcast transmitters throughout the country. Broadcasters everywhere like the extra dividends of lower operating cost— lower capital invest- ment per hour of tube performance — minimum "down time"— more stable operation, that they get from RCA power tubes. Your local RCA Tube Distributor is always ready to fill all your broadcast tube requirements promptly. Just pick up the phone and give him a call . . . you'll like his dependable service. .says m m B. pooley- RCA-891R 10-kw power ampli- fier triode— the tube that revolutionized high-power trans- mitter design by op- erating AIR-COOtED! RAD tO CORPORA TiON of AMERICA ELECTRON TUBES HARRISON. N.J. *(as reported August, 1954) STATIONS Tees for Ike GOLDEN TOUCH has been added to President Eisenhower's golf game with three packages of gold-plated golf tees sent to him by KGEM Boise, Idaho. Mr. Eisenhower acknowledged the gift in a letter to George R. Turpin, KGEM general manager, signed by Ann C. Whit- man, personal secretary to the President. actually call attention to competitive media. Our industry should be concerned with 'tele- vision concepts' — a term broad enough to em- brace an indefinite variety of program types and merchandising ideas. "Network usage of the 'magazine' and 'news- paper' terms is sugar-coating for attempted in- roads into spot-type advertising. They can't say 'spot,' so they've reached out for other worlds." Paschall Opens Hollywood >resentative Offices Repi BENTON PASCHALL, who resigned Sept. 1 as vice president-general manager of WNOE New Orleans, has announced the opening of Hollywood, Calif., offices where he will special- ize in sales for 10 West Coast radio stations. The offices are at 1680 North Vine St. Tele- phone is Hollywood 9-3946. Mr. Paschall, who formerly was vice presi- dent and West Coast manager of defunct Liberty Broadcasting System, said he will act as "management's other sales self" dealing with specialized, concentrated, management level selling in the Los Angeles market. WABC New York Celebrates 34th Year on Airwaves AN ELDER among radio station pioneers — WABC New York — is celebrating is 34th year of broadcasting. The station made its debut Oct. 1, 1921, with the WJZ call and originating from "studios" set up in space provided by one- half of the ladies' lounge in the Newark, N. J., Westinghouse Meter Works. Today WABC, housed in modern offices and studio facilities on 66th St., New York, is ABC Radio's key outlet — "America's oldest key radio network station," according to its claim. WJZ originally was built and operated by Westinghouse Electric & Mfg. Co. which set up the transmitter on the roof of its Newark fac- tory. The station then operated with 500 w but its strength since has been upped to the radio power limit — 50 kw. Thomas J. Cowan, who threw the switch that placed the station on the air, was announcer, m.c, artists' contact, pro- gram supervisor and general utility man. The station was non-commercial in its first few years. When it outgrew its original studios, it opened a branch studio on the sixth floor of the old Aeolian Hall on 42d St., in Man- hattan. It became one of NBC's keys (Red and Blue networks) in 1926 when NBC was born, was identified with ABC (formerly NBC's Blue Network) in 1943 when ABC came into exist- ence. Its transmitter is now located in Lodi, N. J. KOSI Plans Nov. 8 Start KOSI Aurora, Colo., new 1 kw daytimer on 1430 kc, has announced plans to go on the air on Nov. 8. The station also announced the appointments of Tom Alford and Lonnie Li- cata as station manager and chief engineer- program manager, respectively. Both are from KTFS Texarkana, Tex. BREAKING GROUND for the new $500,000 transmitting plant which will boost KOTV (TV) Tulsa to maximum 100 kw are (I to r): Dr. C. F. Spencer, president of East Central State College at Ada and chairman of Oklahoma Educational Television Authority; Oklahoma Gov. Johnston Murray; Tulsa Mayor L. C. Clark; C. Wrede Petersmeyer, president of KOTV Inc., and Dick Campbell, KOTV station manager. In foreground are Susan and Gregg Petersmeyer, daughter and son of the station president. To be located 4'/2 miles northwest of Tulsa, the new plant, scheduled for completion by Oct. 31, will include a 1,135 ft. tower, which will be shared with the state's educa- tional tv station. Coverage is expected to increase from 9,548 to 23,902 square miles. Page 68 • October 11, 1954 PURCHASE of a five-times-a-week class- ical record program with Howard Mitchell, National Symphony Orchestra conductor, as host, has been contracted for by American Security & Trust Co., Wash- ington, D. C, on WGMS there. Participat- ing in signing for the five hourly programs, called "the biggest single promotion in the bank's history," are (I to r) Mr. Mit- chell; M. Robert Rogers, WGMS president; Daniel W. Bell, president of American Security & Trust, and John Ahearn, America Security promotion director. WJR's Leydorf Resigns, Will Continue on Board GEORGE F. LEYDORF, vice president in charge of engineering for WJR Detroit re- signed Sept. 30, but he will continue to serve as a member of the board of directors for Goodwill Station Inc., WIR licensee. Mr. Leydorf will de- vote full time to re- search and consult- ing activities. One of his clients will be WJR. Mr. Leydorf joined WJR on March 1, 1946, as chief engineer. He was elected vice president in charge of engineering in 1948 and a director in 1949. Administration of the engineering dept. will be handled by Andrew Friedenthal (for WJR) and Clarence W. Jones (for WJRT Flint). MR. LEYDORF Blunder-Boss EVEN the boss can "foul up" the opera- tion of a television station. Aldo De- Dominicis, general manager of WNHC- TV New Haven, has learned that lesson and views the experience with mixed emotions. When he neglected to read the "keep out" sign on one of the largest doors at his transmitter site atop Gay- lord Mountain and stepped inside, he was greeted with popping lights, ringing bells and a dead station signal. Crest- fallen, Mr. DeDominicis reported one compensating factor: he was "very glad" the safety device, rigged to cut the power when the door is opened, was in excel- lent working order. Broadcasting Telecasting *PLUS COVERAGE IN MASSACHUSETTS, LONG ISLAND, RHODE ISLAND AND EASTERN NEW YORK STATE ^ Population — 3,187,684 ^ Food Sales — $1,076,130,000 ^ No. of Families — 940,989 } Family Spendable Income — $6,178 ^ Retail Sales - $4 billion ^ Only VHF in Connecticut ^ Drug Sales -$112,863,000 } Set Count -702,032 ABOVE ARE LATEST FIGURES (SRDS 1954) BASED ON 100,000 WATTS COVERAGE REPRESENTED BY KATZ 31 6< 'WATTS SOON NEW HAVEN, CONNECTICUT NEW ENGLAND'S FIRST COMPLETE BROADCASTING SERVICE Broadcasting • Telecasting October 11, 1954 • Page 69 STATIONS Employes Trust Acquires Storer Broadcasting Common STORER BROADCASTING Co. Profit Sharing Trust, in which 164 members of Storer Broad- casting Co. personnel now participate, has pur- chased 3,000 shares of common stock of the company, George B. Storer, president, has an- nounced. The transaction enables participants in the trust indirectly to become stockholders in the firm and to share in its future prosperity which the employes themselves are helping to create, Mr. Storer said. He said both the committee administering the employe's Profit Sharing Trust Fund and the participating employes have long felt the company's own stock should be in- cluded in the fund as a sound investment. WABI-TV Want Ads CLASSIFIED AD department has been added at WABI-TV Bangor, Me., with a new daily show, Classified Ad Program. Leon P. Gorman, general manager, claims the Monday-Saturday telecast is the first of its type to be shown in the New England area. Since the classified section of any newspaper produces a sizeable revenue for the paper, Mr. Gorman sees no reason why this will not also be true in tv. The show has been on the air three weeks on an experimental basis and already is 70% sold out ac- cording to Mr. Gorman. MR. HARMON WBC Elects Harmon As Engineering V. P. ELECTION of Ralph N. Harmon, engineering manager of Westinghouse Broadcasting Co., as vice president for engineering has been an- nounced by Chris J. Witting, WBC pres- ident. Mr. Harmon, in his new capacity, continues to direct and supervise tech- nical and engineer- ing operations at WBC radio and tv stations: WBZ- WBZA Boston- Springfield and WBZ-TV Boston; KYW and WPTZ (TV) Philadelphia; KDKA Pittsburgh; WOWO Ft. Wayne, Ind.; KEX Portland, Ore.; KPIX (TV) San Fran- cisco. A board member of WBC since June 1952, Mr. Harmon started in radio as an engineer at KDKA and since has served in nearly every technical phase of the broadcasting field. Only recently he directed engineering operations which returned WBZ-TV to normal operating condition after its facilities had been crippled by Hurricane Carol [B»T, Oct. 4]. Mr. Harmon joined WBC in 1929; has de- livered numerous engineering papers before various sections of the Institute of Radio En- gineers and NARTB; has been granted some 12 patents; is a registered professional engineer in Washington, D. C; an IRE fellow and mem- ber of AIEE, has served as vice chairman of FCC's Industry Committee and the Radio Propagation Advisory Committee; was industry advisor for the third NARBA, and served on the National Television Systems Committee. WMGM Garden Series Starts WMGM New York was set to launch last Saturday what it described as "the largest schedule of winter sports broadcasting in its history," during which time about 200 events promoted by the Madison Square Garden Corp. will be broadcast. The opening broadcast Saturday featured the hockey game between the New York Rang- ers and the Detroit Red Wings. The schedule will extend through March, 1955. Among the advertisers who are participating in the 1954-55 schedule on WMGM are Coca- Cola Bottling Co., Adler Shoe for Men, and Wildroot Co. Ubiquitous Adams CEDRIC ADAMS, WCCO - AM - TV Minneapolis personality and a news- paper columnist, may soon be wending his way into thousands of kitchen cabi- nets and family medicine chests — per- haps not personally, but at least through the power of advertising. Cedric Adams Inc. has been formed to license the name "Cedric Adams" as a brand name on food and household products. Agency representative Addison Lewis Co. reports the license arrangement will allow manu- facturers of selected products to capital- ize on the Adams personality and "in every instance they will be products or services actively used by Adams and his family and which lend themselves to the upper Midwest distribution pattern." Page 70 October 11, 1954 Broadcasting • Telecasting HUDDLING? INDIANA - OHIO This is WAVE-TV's toveroge area, based' on engineering studies and mail response. KENTUCKY Call in the statistical platoon if you like, but the best way to find the station that reaches the biggest TV audience in Ken- tucky and Southern Indiana is to... CALL YOUR REGIONAL DISTRIBUTORS ! Pick up the telephone now and call your wholesaler in Louisville, then Evansville, then Lexington. Ask them, "What TV stations do your neighbors prefer?" These little huddles will cost a few bucks, but you'll know the score at kickoff time. WAVE-TV CHANNEL 3 LOUISVILLE FIRST IN KENTUCKY Affiliated with NBC, ABC, DUMONT NBC SPOT SALES, Exclusive National Representatives Broadcasting • Telecasting October 11, 1954 • Page 71 STATIONS Grand Jury Criticizes WHAS And Newspaper Affiliates WHAS Louisville and the affiliated Times and Courier-Journal were criticized Oct. 1 by a Jef- ferson County (Ky.) grand jury for broadcast and published material which the jury said "borders on the obstruction of justice." The grand jury has been probing an alleged Communist plot in the dynamiting of a Negro's home in a white neighborhood. Six persons were indicated on charges of advocating sedi- tion. The newscasts of Richard Oberlin, WHAS news director, were mentioned by the jurors. In its presentment, the grand jury referred to a statement in the October American magazine by J. Edgar Hoover, FBI director. This state- ment charged that "a former labor agitator in the North, a leader in red-front organizations and political campaigns. . ." is connected with a southern tv station and maintains secret ties with the Communist Party while being in a posi- tion" to shape attitudes in a large audience." Fellows Doubts Propaganda Use NARTB President Harold E. Fellows, inter- viewed by a Courier-Journal reporter on the Hoover statement, was quoted as saying he had "a good idea of the identity" of the purported Communist but doubted if he could use the sta- tion "for propaganda purposes." Mr. Fellows saw no danger of Communist propaganda on American stations, according to the article. The grand jury called Mr. Oberlin to answer questions about newscasts. According to the Courier-Journal, Mr. Oberlin was questioned about his sources and said afterward that the jury and public would benefit if more informa- tion on the investigation were released. A motion to cite Richard Harwood, Times reporter, for contempt of court when he de- clined to reveal a source of information, was dropped by the commonwealth attorney. D. C. Fm Outlet to Stay on Air Following Promise of Capital LAST minute promise of new capital has prompted WCFM (FM) Washington to change its plans to surrender its license last Monday night [B»T, Oct. 4], with the station scheduled to stay on air pending result of the negotia- tions with "new capital," according to John W. Corwin, manager. Station, which was owned cooperatively by organizations and individuals, has been operat- ing under a reorganization trustee since Aug. 10. The new ownership, if arrangements are con- summated, will contain C. Edward Behre, present president, as one of the new owners. WTVW's 'Big Top7 Keeps Construction Going WTVW (TV) Milwaukee has a rendezvous to keep, and to insure itself against the con- tingency of inclement weather the station has "gone tenting" on the studio and trans- mitter foundation. WTVW had said it would be on the air on October 27, but recently work on the building has been held up for several days by heavy rain. To prevent further delays, a mammoth tent was erected over the 3,500 sq. ft. foundation, underneath which the entire building will be constructed. When the work is completed WTVW plans to "fold its tent like the Arabs" and begin telecasting. Work on a temporary 200 ft. tower was to begin last Thursday with completion scheduled for this week. Plans then call for construction of a per- manent 1,105 ft. transmitter tower, which will allow the ch. 12 station to broadcast on full 316 kw power early next year, according to the station. IN KEEPING with the tradition that "the show must go on"— this particular one on Oct. 27— workmen erect a tent which will allow WTVW's studio and transmitter foun- dation to be constructed despite interference from the elements. If the plan goes through, there will be no change in the present staff or programming format, Mr. Corwin said. WCFM, operating on 99.5 mc (ch. 258) with 20 kw, emphasizes high-fidelity "good" music, news and commen- tators, and cultural programs. It has been sustained largely by listeners' contributions during the last few years. It began operating in 1948. KOAT-TV Interconnected KOAT-TV Albuquerque, N. M., reports that it is interconnected with the nationwide net- work as the result of the microwave installation joining Amarillo, Tex., with Albuquerque. AT&T Long Lines Dept. previously announced that the microwave extension made it possible for KOB-TV and KGGM-TV, both Albuquer- que, to be connected to the network [B«T, Oct. 14]. another OUMONT Multi-Scanner now serving... WREX-TV LBS Suit Against NFL Asks $2.1 Million DEFUNCT Liberty Broadcasting System has sued the National Football League in U. S. Dis- trict Court, Philadelphia, for $2.1 million dam- ages under the anti-trust laws. Suit was filed Oct. 1 after two delays while attorneys for the LBS trustee sought a settlement with Bert Bell, NFL commissioner [B«T, Oct. 4]. The suit charged that NFL "unlawfully" restrained the broadcasting of pro football games. It also named nine of NFL's present 12 member teams (Chicago Bears, Chicago Cardinals, Cleveland Browns, Detroit Lions, Green Bay Packers, New York Giants, Philadel- phia Eagles, Pittsburgh Steelers and Washington Redskins). Damages Sought LBS asked the following damages: $100,000 in losses in 1949, $300,000 for losses in opera- tion in 1950 and 1951, $300,000 for losses in profits in 1950, 1951 and 1952. This totals $700,000, but under the law the plaintiff may ask for triple damages — $2.1 million. LBS suspended operation in 1952 when pro- posed arrangements to broadcast major league baseball and football failed to materialize. It owed creditors $900,000, it was reported. Anti-trust suit is based on last year's decision in Philadelphia Federal court that NFL could not restrict radio broadcasts of league games. Court held, however, that the league could "black out" telecasts of league games which compete with home contests. Complaint, brought by William J. Rochelle Jr., trustee of the bankrupt network, alleged that LBS reached a peak of 400 affiliates but was forced to go out of business when it was Page 72 October 11, 1954 Broadcasting Telecasting Hiqh Galibet "Treasury Men in Action" reports tomorrow to ABC with Chevrolet as sponsor Tomorrow night ABC captures another famous program! "Treasury Men in Action," with proven appeal, adds new excitement to Thursday's schedule, and a welcome new star . . . Walter Greaza . . . and an important new sponsor . . . Chevrolet. So far this season 18 new advertisers have lined up on ABC. You're in smart company on ABC -TV AMERICAN BROADCASTING COMPANY Broadcasting • Telecasting October 11, 1954 • Page 73 STATIONS unable to contract for the broadcasting of pro football and baseball. Petition said that Liberty had "at all times been willing to pay higher prices for broadcast- ing rights . . . than any other network or sponsor proposing such broadcasts." LBS was organized in 1948 by Barton R. and Gordon B. McLendon. The McLendons own KLIF-AM-TV Dallas, KELP-AM-TV El Paso and KTLG (TV) Corpus Christi, all Texas. Hurlbut to Join F&P In Tv Promotion Post APPOINTMENT of John F. Hurlbut, former advertising and promotion manager of NBC- owned WNBC and WNBT (TV) New York, as television promotion manager of Free & Peters is being an- nounced today (Mon.) by Lloyd Griffin, vice presi- dent in charge of tv for the national representation firm. Mr. Hurlbut suc- ceeds Lorin S. Myers, who joins American Research Bureau Oct. 12 (see story page 34). Mr. Hurlbut was manager of audience promotion for NBC- TV before moving over to the network's New York owned stations almost two years ago. He was promotion manager of WSYR and WSYR- TV as well as the Post-Standard in Syracuse before moving to New York. His appointment with Free & Peters is ef- fective Oct. 18. HURLBUT STATION PEOPLE Vic Rugh, formerly manager, KORC Mineral Wells, Tex., to KHUB Watsonville, Calif., in same capacity. Jack Sandler, sales dept., KOWH Omaha, Neb., appointed sales man- ager. C. Brent Kansler, formerly assistant, Greater National Capital Comi-nttee, Washington Board of Trade, Washington, to WBAL-AM-TV Baltimore as sales promotion manager. Martha Rose, for- merly chief estima- tor, Ted Bates & Co., N. Y., to Product Services Inc., same city, as timebuyer for all accounts. Andrew Karnig to international div., Young & Rubicam Inc., N. Y., as account executive; Carmen Stokes rejoins division as head, Spanish copywriting department. James E. Fox, sales representative, KMJ Fresno, to KFMB San Diego in same capacity; Patrick J. McGuiness, newscaster, KLAC Hollywood, to KFMB as news editor, succeeding Ray Wil- son, who becomes full-time newscaster. Harry Edgar to CKWS-TV Kingston, Ont. (tar- get date: Nov. 15), as commercial manager; Bill Luxton to CKWS-TV as program director; Bert Cobb to station as chief engineer. Charles N. Cutler, engineer, WNOP Newport, Ky., to WOCH North Vernon, Ind., as chief engineer. MR. SANDLER Kenneth H. Cook, formerly chief engineer, KMBC-TV Kansas City, Mo., to KCKT-TV Great Bend, Kan. (target date: November), in same capacity. Bill Lansing, merchandising and sales repre- sentative, General Mills Inc., Minneapolis, to WCCO there as special services supervisor. Stanley Raines, formerly with scenic design dept., NBC-TV Chicago, to WDSU-TV New Orleans as art director. Steve Rowan, news editor, KACY (TV) Festus, Mo. (suspended operations, CP still retained), to WMIX Mt. Vernon, 111., in same capacity; Mike Shield, formerly with WCHA-AM-TV Chambersburg, Pa., to WMIX-FM as producer- disc m.c. Roy Murray Schwartz, producer, WBZ-AM-FM Boston and WBZA-AM-FM Springfield, Mass., appointed assistant sales promotion and ad- vertising manager of stations. Irv Smith, producer, WCCO Minneapolis-St. Paul, to WDGY there as morning disc m.c, succeeding Dean Sherman, who moves to sales staff. Arch Presby, announcer, NBC, returns to Uncle Archie program, KNBH (TV) Hollywood. Jerry Martin to WLEY (FM) Elmwood Park, 111., as newscaster-disc. m.c. Bob Schulz, disc m.c, WKBR Manchester, N. H., to WELI New Haven, Conn., as news- caster. Paul Shinkman returns to WASH (FM) Wash- ington and WDON Wheaton, Md. (Commercial Radio Equipment Co. licensee for both) as newscaster. Bob Connelly, WENS (TV) Pittsburgh, to sales staff, WLWD (TV) Dayton, Ohio; Carlos Mittag, WMTV (TV) Madison, Wis., to produc- tion staff, WLWD. Bob Jackson to announcing staff, KLYN Amarillo, Tex. Dick Nichols, formerly publications editor, Kansas State Board of Agriculture, to farm dept., WIBW-AM-TV Topeka, Kan. Jean Mauro to advertising and sales promotion dept., KEX Portland, Ore., as assistant. Jack Strickland, WACL Waycross, Ga., returns to Florida U. to resume radio-tv announcing- production studies. Fred Fiske, disc m.c, WWDC-AM-FM Wash- ington, featured in profile article, Oct. 7 Hit Parader magazine. Sam Serota, special events director, WIP Phila- delphia, will conduct Philadelphia Junto Radio Workshop for 11th year in station studios. Jane Todd, women's commentator, KCBS San Francisco, addressed Motion Pictures Distribu- tors in San Francisco Oct. 6 on United Crusade charity drive. Inga Rundvold, conductor, Inga's Angle, WNBW (TV) Washington, was judge, Silver Spring, Md., Fire Prevention Parade Oct. 6. Allan Schroeder, account executive, WBBM- TV Chicago, father of boy Oct. 2; C. W. Doebler, sales promotion manager, WBBM- AM-TV, father of girl, Deborah. George Green, program director, WATV (TV) Newark, N. L, father of boy, Daniel, Sept. 21. Frank Cresic, 23, writer-producer, WBBM-TV Chicago, died Oct. 1. Page 74 October 11, 1954 Broadcasting Telecasting 77% of the buying power of Michigan, almost 6 billion dollars yearly, lies within reach of the "Golden Triangle" formed by Detroit, Jackson and Flint. Cut yourself a big slice of this market. It's ready to serve! Come and get it! Look at these figures — radios in nearly 100% of the homes — over 85% of the automobiles. A package buy of these three strategically located Michigan stations offers you maximum coverage at minimum cost. WKMH WKHM DEARBORN JACKSON 5000 Watts 1000 Watts {1000 WATTS - NIGHTS) Broadcasting • Telecasting REPRESENTED BY HEADLEY REED WKMF FLINT 1000 Watts October 11, 1954 • Page 75 NETWORKS Share of Audience in Cost Per 1000 Sets, Monday through Friday. MORNING 8:00 A.M. to 12:00 NOON K-NUZ ... 24c IND. STA. "A' 60c IND. STA. "B" 50c IND. STA. "C" «0c NET. STA. "A" 35c NET. STA. "B" 35c NET. STA. "C" 44c NET. STA. "D" He AFTERNOON 12:00 NOON to 6:00 P.M. K-NUZ ... 22c IND. STA. "A" 48c IND. STA. "B" 42c IND. STA. "C" 60c NET. STA. "A" 29e NET. STA. "B" 29c NET. STA. "C" 47c NET. STA. "D" 50c EVENING 6:00 P.M. to 12:00 P.M. K-NUZ ... 22c IND. STA. "A" 60c IND. STA. "B" (OFF) IND. STA. "C" $1.20 NET. STA. "A" 48c NET. STA. "B" 35c NET. STA. "C" 49c NET. STA. "D" 72c ♦APRIL - MAY PULSE Share of Audience against SRDS One Min- ute Rates Write - Phone • or Wire • ••••• © K-NUZ Leads in Cost per 1000 Sets Saturday and Sunday, too. CBS Inc. Reorganizes West Coast Operations CBS INC. last week further realigned its West Coast radio and television operations as part of a continuing reorganization begun in the sum- mer of 1951 when the network split its radio and tv operations into separate divisional en- tities. Affected, according to a joint announcement by CBS Radio President Adrian Murphy and CBS-TV President J. L. Van Volkenburg, are the auditing, labor relations, legal, personnel, photographic, program clearance, purchasing and storekeeping departments which are being transferred to CBS-TV because "the larger part of the work is now attributable to television." Overall supervisor of these departments will be Charles L. Glett, CBS-TV vice president in charge of network services, Hollywood, who also continues his responsibilities for tv depart- ments, general business and operational func- tions. Under the reorganization, Lester Bowman has been appointed director of physical opera- tions for CBS-TV in Hollywood and Theodore Denton becomes manager of technical opera- tions for CBS Radio. John Minkowsky will supervise CBS-TV accounting activities in Hollywood. A supervisor of the CBS Radio accounting department, it was said, "will be selected within the near future." In other changes, Ed Nathan will head CBS-TV's edit- ing department in Hollywood and Samuel Froelick, formerly senior editor, will manage the CBS Radio editing department there. 12 Am Outlets Form Calif. Rural Network FORMATION of the California Rural Network, with 12 independent radio station-members throughout the state, was announced last week in Los Angeles and San Francisco. Members are KPAS Banning, KBMX Coalinga, KDAC Ft. Bragg, KOCS Ontario, KMOR Oroville, KAFP Petaluma, KBLF Red Bluff, KRNO San Bernardino, KROG Sonora, KTKR Taft, KTUR Turlock and KWSO Wasco. The network will offer combined facilities of any three or more stations to national spot ad- vertisers, network executives said. Single bill- ings and single contracts are in effect with dis- counts ranging up to 33 1/3% of regular rates, they added. "A package sales unit of this type permits ad- vertisers to use smaller home-town stations with a minimum of effort and on a competitive price level with a maximum of merchandising im- pact," a network statement said. CRN executive offices are located at 111 N. LaCienega Blvd., Beverly Hills, with Art Chip- man in charge, and a sales office at 233 San- some St., San Francisco, with William Ayres in charge. DuMont Tightens Belt, Drops Two Sustainers DuMONT Tv Network has tightened its pro- gramming belt a couple of notches, the eco- nomical "new look" resulting in the dropping of two unsold programs Author Meets the Critics (Sun., 7-7:30 p.m. EST) and The Gold- bergs (Tues., 8-8:30 p.m. EST). Author is a sustainer. DTN cut this off the air after yesterday's (Sunday) telecast. Gold- bergs currently is sponsored by Vitamin Corp. of America but its contract ends Oct. 19 and DuMont says it has no plans to continue the show beyond that date. While further DuMont plans are not known, the network's director, Ted Bergmann, said the current moves were made to consolidate DuMont's "sustaining money now to make a push in January." According to Mr. Bergmann, Author has not sold and few stations carry it — "so there's no point in our carrying it as a sustainer." DuMont spokesmen denied any decision has been made to drop Time Will Tell (Fri., 10:30- 11 p.m. EST), a sustainer, and also pointed out that the network will resume weekly hour- long concerts by the Chicago Symphony Orchestra on Wednesday (9-10 p.m. EST) for 26 weeks. DTN's present plan is to replace Author with another show, as yet unselected. Admiral Corp.'s Life Is Worth Living returns Nov. 2 to the Tuesday, 8-8:30 p.m. EST period occu- pied by Goldbergs during the summer. DuMont officials say that the reappraisal of programming was in the normal process in line with the belief expressed by Mr. Berg- mann that it was better to conserve money on sustainers in order to build new shows which JKatS-^k urn RELAXATION is the keynote of this sales promotion meeting held in Brownsville, Tex., by the Texas Spanish Language Network. L to r: Joe Harry, TSLN Texas represent- ative; Robert N. Pinkerton, general manager of XEO-XEOR Brownsville; Juana Maria Pinkerton, XEO-XEOR commercial manager and star of Juana Maria Show; J. H. Mayberry, general manager of KUNO Corpus Christi; Severo Garza, director of operations in Mexico for XEO-XEOR, and L. E. Richards, general manager of KIWW San Antonio. Pedro Meneses of XEJ El Paso, the other member of the group, was unable to attend the meeting which planned national and regional promotions. Page 76 • October 11, 1954 Broadcasting Telecasting 1 1 II WHO'S Masquerade Party brings new faces to ABC . . . unmasks new celebrities* new gags, new sponsors Television's star-studded panel show, Masquerade Party, moved last Wednesday night to ABC. From start to finish, the show with the unique guess-who format, show-cases more celebrities per minute than any other half-hour on television. Sponsored on alternate weeks by Remington Rand and Esquire Boot Polish, masquerade party is an "added starter" on ABC's all-new, exciting Wednesday night schedule. You're in smart company on ABC-TV AMERICAN BROADCASTING COMPANY Broadcasting • Telecasting October 11, 1954 • Page 77 NETWORKS may be more salable. No personnel cutback is anticipated in connection with the program cut, it was said. Mr. Bergmann also noted that "this time of the year is when the stations are filled up the most and interested the least in sustaining pro- grams." KPIX (TV), DuMont Split After Grid Incident KPIX (TV) San Francisco, CBS-TV affiliate in that city, has cancelled its contract with the DuMont Television Network, according to Gen- eral Manager Philip Lasky, due to an alleged violation of contract by that network. Mr. Lasky's decision came after DuMont announced that professional football games would be carried by KOVR (TV) Stockton, Calif., ch. 13, as well as KPIX. KOVR, located on Mount Diablo, covers the Bay Area and parts of central California. Mr. Lasky reported that just a few weeks ago DuMont had assured his station it would have exclusive rights to the games. Elmore B. Lyford, director of station rela- tions for the DuMont network, said that as a result of an honest difference of opinion and by mutual consent of both parties, "the affilia- tion agreement between DuMont network and KPIX is terminated effective immediately and KOVR will be DuMont's sole affiliate in North- ern California and the San Francisco Bay Area. A. E. loscelyn, manager of KOVR, con- firmed that his station is televising the Du- Mont games, and is now officially affiliated with the DuMont network. DISCUSSING PLANS for "aggressive merchandising," network integration and color telecasting at the second annual meeting of DuMont Tv Network's o&o stations in New York [AT DEADLINE, Aug. 30] are (I to r): Norman Knight, manager of WABD (TV) New York; Harold C. Lund, general manager, WDTV (TV) Pittsburgh; Leslie G. Arries Jr., manager, WTTG (TV) Washington; Dr. DuMont, president of Allen B. DuMont Labs, Clifton, N. J.; Ted Bergmann, the network's managing director, and Donald H. McGannon, general manager of the o&o stations division. BARRY QUITS NBC VICE PRESIDENCY RESIGNATION of Charles C. (Bud) Barry, NBC vice president in charge of television pro- gram sales, was announced last week by Robert W. Sarnoff, NBC executive vice president [Closed Circuit, Oct. 4]. NBC is not ex- IT'S A Since 1910 the City of Miami and its Metropolitan Area, which comprises Dade County, has grown at an annual rate of from 7% to 9%. This rate of growth makes the Metropolitan Miami Area one of the fastest growing in the Nation ! . . . what a spot for your Radio Message ! POPULATION OF THE MIAMI AREA* Year City of Miami Dade County 1910 5,471 11,933 1920 29,571.' 42,753 1930 110,637 142,955 1940 172,172 267,739 1950 249,276 495,085 1954 (April) 295,000 678,000 Our millions of year 'round tourists provide a bonus audience. See your Hollingbery man for complete details . . . and WIOD's availabilities. * Source : Bureau of Census, U. S. Department of Commerce James M. LeGate, General Manager 5,000 WATTS • 610 KC • NBC Affiliate National Rep., George P. Hollingbery Co. DA pected to appoint a successor. In his letter of resignation, addressed to Mr. Sarnoff, Mr. Barry said: "Reviewing the fabul- ous progress of the company and its activities in television, I am proud of my many years of association and my modest contribution to it. It is my earnest wish that we will be meeting together from time to time on many industry projects." Mr. Sarnoff wrote in reply: "I share your sentiments on the future of television, and I, too, hope that we will continue to see each other on various industry projects." Mr. Barry has not disclosed his future plans. His resignation came after he and NBC came to terms on settlement of his unexpired contract. He was named vice president in charge of tele- vision program sales late last year. CBS-TV Adds Beaumont, Tex.# And Three Canadian Affiliates KFDM-TV Beaumont, Tex., and three Cana- dian tv stations have signed with CBS-TV; the Beaumont station as a primary affiliate and the Canadian stations as secondaries, Herbert V. Akerberg, vice president in charge of sta- tion relations, announced last week. KFDM-TV (ch. 6), owned by Beaumont Broadcasting Corp. with C. B. Locke as vice president and general manager, will become a CBS-TV affiliate effective Dec. 25, while the affiliations of the Canadian outlets — CFPA-TV Port Arthur, Ont. (ch. 2), CFRN-TV Edmonton, Alta. (ch. 3), and CFQC-TV Saskatoon, Sask. (ch. 8) — were effective Sept. 5, Sept. 15 and Oct. 1, respectively. Gould of Times7 Pessimistic About Radio Network Future NETWORK radio appears to face curtailment, with local radio becoming fiercely competitive, lack Gould, New York Times radio-tv editor wrote in the Oct. 3 issue. Mr. Gould recently returned to the Times after 2Vi months as in- formation advisor of CBS Inc. [B»T, Oct. 4]. "The unpleasant truth at the moment is that the economics of tv have caught up with radio," Mr. Gould wrote. He said some stations will be hurt though no one believes "radio is going to die." He said radio "can and does perform far too great a service and in a military emer- Page 78 October 11, 1954 Broadcasting Telecasting Mr. Vincent Sillitta, Traffic Manager of Clarostat Mfg. Co., Inc., discloses "How this guided missile gets there on time!" ". . . 5, 4, 3, 2, 1, fire . . . and a Clarostat product helps head the missile for an 'enemy' bomber ! "But before its deadly rendezvous, that tiny part of the missile's 'brain,' a Clarostat resistor, had to keep another vital appointment— with the Guided Missile production schedule. "That date was kept by Air Express ! "We ship up to 15,000 pounds of Clarostat Resistors per month by Air Express. Their sizes range from the one men- tioned above— finer than a human hair— to shipments weigh- ing one hundred pounds and more. "With Air Express help, we can meet extremely exacting delivery specifications. Yet most shipments cost less than by any other air service. A 25 lb. shipment from Boston to Toledo, for instance, costs $6.45. That's 54 less than the next lowest air carrier— and the service can't be compared!" It pays to express yourself clearly. Say Air Express ! ress CAXI-L. J\IF1 EXPRESS GETS TME/RE F I Ft ST via, U.S. Scheduled Airlines division of FtJKIL.WJW EXPRESS AGENCY' Broadcasting • Telecasting October 11, 1954 « Page 79 W REX-TV '47,000 WATTS E. R.P. FALL CHEDULE ASSURES YOU THE T >^ ' ^ " of the big R0CKF0RD - MADISON AREA AUDIENCE if Disneyland ★I LOVE LUCY *U. S. Steel Hour ★PROFESSIONAL FOOTBALL GAMES ★Jackie Gleason Show *Voice of Firestone ★N.C.A.A. Collegiate Football *kRobert Q. Lewis Show ★Blue Ribbon Bouts ★Bob Crosby Show ★ Toast Of The Town ★ PERRY COMO ★ Arthur Godfrey ★Make Room For Daddy ★Meet Millie ★I've Got A Secret ★WHAT'S MY LINE icStrike It Rich NOW SERVING! OVER 214,992 TELEVISION SETS R0CKF0RD - ILLINOIS NETWORK AFFILIATIONS •ABC NETWORKS ■ REPRESENTED BY H-R TELEVISION, INC. gency would be a necessity. But after eight years of television the day when the form and size of radio must change is unquestionably near." Should radio exist without networks, he said, speculation would arise that tv might do the same. Advertisers are "bewitched by tv," he continued, and "network radio simply has become unprofitable for the network." Mr. Gould wrote that radio must settle for a minority audience, programming music, news and discussion "which are tv's weak points." He said radio networks believe that anything they can do in these areas "the individual station can do for itself more profitably." Hede, Barthelmess Named ABC Directors of Sales Service PROMOTIONS of Henry Hede to director of sales service of ABC-TV and Steward Bar- thelmess to director of sales service for ABC Radio were announced last week by Harold L. Morgan Jr., ABC vice president and comp- troller. The promotions are to new positions created by consolidation of the network's sales service, order processing and station clearance functions into sales service divisions for both the radio and tv networks, Mr. Morgan explained. Mr. Hede, joined ABC in 1942 as purchasing agent, has had periodic promotions, assuming in October 1953 the post of administrative man- ager of ABC-TV's network sales department. Mr. Barthelmess, who came to ABC's sales service department in 1950, has been sales serv- ice manager for the radio network since last July. DuMont Has 7 Announcers For Football Coverage DuMONT'S coverage of the 10 National Foot- ball League professional games, which started Oct. 4 and continues each Saturday evening through Dec. 11, may prove to be as tricky, shifty and complicated as any play on the field. The network pointed out that as many as three announcers at one time will be airing the same game to different sections of the coun- try on a national and regional basis. Seven announcers have been signed to do the play- by-play of all Saturday night games: Chuck Thompson, nationally; Chris Schen- kel on the New York-New England hookup; Byrum Saam, for the Philadelphia lineup; Bob Neale on the Baltimore regional; Joe Tucker, in the Pittsburgh area; Van Patrick, in the Michigan region, and Bob Kelley, on coast-to- coast. Saturday games begin at 8 p.m. EST except for the West Coast games of Dec. 4 and 11, which go on the air at 5 p.m. EST. Woodworth Named Director Of ABC Western Division HARRY WOODWORTH has been appointed director of the ABC Radio Network's Western Division [Closed Circuit, Sept. 27], Charles T. Ayres, vice president in charge of the ABC Radio Network, announced last week. He suc- ceeeds Francis Conrad, who has resigned. Mr. Woodworth has been with ABC since 1948 as an account executive. Before that he was radio director of BBDO in Minneapolis, and later director of radio research, radio ac- count executive and producer for the same agency in its New York office. In and Out of Voice MARIO LANZA got a reported $40,000 on the CBS-TV Chrysler Shower of Stars program Sept. 20 for mouthing the words to recordings made two years ago, net- work executives in New York and Holly- wood admitted last week. Last Monday, Mr. Lanza held a select recital in his home for an audience of 20 newsmen, network executives and photographers, at which B»T was in at- tendance. He robustly sang selections from "II Pagliacci," hitting a natural C at one point, and finished with a rendi- tion of "Be My Love" for the feminine members of the group. To the question of why he did not sing on the preceding Thursday when he was in such excellent voice five days later, Mr. Lanza stated that extensive tests during his recent much-publicized reducing treatment had resulted in such low blood sugar and body dryness that his physician disclaimed responsibility should Mr. Lanza sing at the pre-record- ing session. Mr. Lanza firmly announced: "Any- thing from now on, I will actually sing." He said he hoped to do further tv work, but did not go into detail. AT&T Plans Relay Route PLANS were announced last week by AT&T's Long Lines Dept. to construct the final segment of a projected radio relay route, which ulti- mately would stretch 1,000 miles west of Amarillo, Tex., to Los Angeles. Communica- tions between the West Coast and the rest of the country now is furnished by a radio relay system, cables and open wire lines. A Long Lines spokesman said that since these facilities have reached their "practical circuit capacity," the proposed route is needed to handle the in- creased telephone traffic. NETWORK PEOPLE Bernard Trotter, CBC representative to United Nations, N. Y., appointed CBC representative, London, England. Grady Hunt, costume head, NBC-TV Hallmark Hall of Fame, transfers to NBC-TV Colgate Comedy Hour; Jack Bear succeeds Mr. Hunt. Peter Thomas to CBS Radio Aunt Jenny as an- nouncer, succeeding Dan Seymour, who will devote full time to vice president duties, Young & Rubicam Inc., N. Y. Laddie Marshack, publicist, Hecht-Lancaster Productions, Hollywood, to CBS Radio, same city, in similar capacity. Joseph Connolly, co-writer and co-producer, CBS Radio Amos V Andy Music Hall and Amos V Andy, father of boy, Patrick Pearse, Sept. 26. Joel Tall, audio technician, news programs, CBS Radio, author of book, "Techniques of Magnetic Recording," slated for Jan. 12 publication. NETWORK SHORTS ABC-TV's Kukla, Fran & Ollie (daily series, 7-7: 15p.m. EST) being offered to affiliates for local sale; program currently is on WBKB (TV) Chicago and WABC-TV New York. NBC has been presented collection of 800 photographic portraits of military and political leaders of World War II made by Comdr. Maurice Constant (USN, Ret.) at behest of President Roosevelt. Page 80 October 11, 1954 Broadcasting Telecasting Is This "COVERAGE"? WKZO — KALAMAZOO WKZO-TV — GRAND RAPIDS-KALAMAZOO WJEF — GRAND RAPIDS WJEF-FM — GRAND RAPIDS-KALAMAZOO KOLN — LINCOLN, NEBRASKA KOLN-TV — LINCOLN, NEBRASKA Associated with WMBD — PEORIA. ILLINOIS 1-Jincoln-Land is Nebraska's other big market. It has about half the state's population and half the wealth, and most of its 186,000 families are available via KOLN-TV only. The map tells the story. KOLN "TV C0VERS LINCOLN-LAND— NEBRASKA'S OTHER big market CHANNEL 10 • 316,000 WATTS • LINCOLN, NEBRASKA ABC DUMONT c4very-Knodel, 3nc.y Cxcluiive J\fational (Representatives Broadcasting • Telecasting October 11, 1954 • Page 81 The best way to sell the KANSAS FARM MARKET use the KANSAS FARM STATION WIBW CBS RADIO in Topeka Ben Ludy, Gen. Mgr., WIBW. WIBW-TV, KCKN Rep. Capper Publications, Inc. LIBEL • SLANDER PIRACY COPYRIGHT VIOLATION BUT our specialized INSURANCE covers these daily hazards ADEQUATELY • INEXPENSIVELY DON'T RISK possible embarrassing loss while protection is readily available — but DO RISK 5 minutes and 3c to write for details and a rate built for you. WRITE FOR DETAILS AND RATES INSURANCE EXCHANGE KANSAS CITY, MISSOURI EDUCATION JCET REPORTS ON EDUC. TV PROGRESS A minimum of $25 million has been put behind educational tv. Twelve million people claimed within areas reached by operating stations. EDUCATIONAL tv stations now on the air cover metropolitan areas having 12 million people, with another 10 million in primary service areas of nine stations now under con- struction, according to a report submitted last week to the FCC by the Joint Committee on Educational Television. Thirteen stations will soon start construction, it is stated, bringing the potential audience within the near future to 35-40 million. A minimum of $25 million has been put behind educational tv, according to the report filed by Ralph Steetle, JCET executive director. Details of the report were released by Dr. David D. Henry, executive vice chancellor of New York U. and JCET chairman. Existing Service Communities listed as having educational tv stations in operation are Houston; Los Angeles; East Lansing, Mich.; Pittsburgh; Madison, Wis.; San Francisco; Cincinnati; St. Louis; Ames, Iowa; Columbia, Mo. The Ames and Columbia stations operate on commercial licenses. KTHE (TV) Los Angeles is silent pending a fund-rais- ing campaign. Soon to have educational tv, it is stated, are Chapel Hill, N. C; Boston; Columbus; Champaign-Urbana, 111.; Detroit; Seattle; Oklahoma City; Tulsa; Munford, Ala. Construction will start in the near future, it was indicated, in Memphis; Chicago; New EDUCATION PEOPLE Kelly Snow to Northwest Radio & Television School, Portland, Ore., as registrars supervisor. EDUCATION SHORTS WCHS-AM-TV Charleston, W. Va., announces 140 persons enrolled in Radio Classroom and Television Classroom college credit course pro- grams conducted in cooperation with Morris Harvey College, same city. U. of Wis. Scholarships THREE annual scholarships in radio journalism and radio engineering have been announced by the U. of Wisconsin at Madison. The scholarships, open to graduates, undergraduates or profes- sionals are: The H. V. Kaltenborn Radio scholarship ($600 annually) — selection to be made on bases of scholarship, spe- cial aptitude for broadcasting, indica- tions of a career in radio and financial need; The Joseph C. Harsch-Alfred I. duPont Awards Foundation scholarship ($250 annually) — to encourage graduate study in the social sciences by a radio newsman; The Radio Corporation of America scholarship ($800 annually) — offered as part of RCA's national scholar- ship plan to promote interest of under- graduate students of science in radio, tv and electronics. Complete information on these and other scholarships may be obtained from- the University. Orleans; Athens, Ga.; Atlanta; Denver; Phila- delphia; Cleveland; Miami; Toledo; Nashville; Birmingham. Projected stations are sought in 32 communities. Mr. Steetle cited "the extensive degrees of progress made in so short a time" in the light of the pressure of other educational needs and the challenge of arousing community support. He said nearly two-thirds of the 252 educa- tional channels are in communities under 200,000. The $25 million financial support was listed as follows: Legislatures and other governmental agencies, $5 million; school budgets, $2 million; commercial broadcasters, $3Vi million; founda- tions, $10 million; business (non-broadcast) interests, $4 million; numerous religious, chari- table and public welfare as well as individual donations. Educ. Tv-Radio Center Awards Eight Grants SEVEN universities and colleges and one non- profit educational organization have been awarded grants-in-aid totaling nearly $40,000 by the Educational Television & Radio Center at Ann Arbor, Mich. The grants, which were recommended by a committee of the National Assn. of Educational Broadcasters, through whom they will be administered, are part of a joint effort to "improve the quality of edu- cational radio broadcasting by stimulating local programming." Distribution of grants was as follows: Ohio State TJ— $3,200 for a series of 13 half- hour programs. San Bernardino Valley College (Calif .)— $5,000 for 10 half -hour programs. Millikin U. (111.) — $775 for twenty-six 15-minute programs. U. of Michigan — $6,850 for 13 half -hour pro- grams. U. of Alabama— $5,350 for 18 half-hour pro- grams. U. of Texas — $5,400 for 13 half-hour programs. U. of North Carolina— $6,750 for 13 half-hour programs. Lowell (Mass.) Institute Cooperative Broad- casting Council — $6,750 for 13 half-hour programs. The grants are for production of educational radio programs during the 1954-55 school year and all programs produced under these grants will be distributed nationally by NAEB. WPIX (TV)-Hofstra Show EDUCATIONAL activities will be expanded Oct. 18 on WPIX(TV) New York with a regu- lar half-hour program produced in cooperation with Hofstra College, which marks the first ex- periment in tv education for the 20-year-old school. The series, titled People, will be pro- duced by Worthington Gregory of the Hofstra staff. The programs will center on the psychology of human adjustment, with members of the col- lege faculty leading the discussion. The format will utilize charts, photographs and film clips in addition to commentary. Director of the series will be Jack Felice of WPIX. 50th Commencement Held FIFTIETH COMMENCEMENT of the Na- tional Academy of Broadcasting, Washington, D. C, was held Sept. 17. The academy, lo- cated at 3338 16th St., N. W., was opened in 1934 and, according to the school, one of the services has been the training of foreign dip- lomats and embassy attaches. Page 82 • October 11, 1954 Broadcasting Telecasting I I : the picture people prefer Here's the best advertising buy in San Antonio today — morning and afternoon announcements on WOAI-TV. Since last September, 55,000 additional TV screens have lit up in the WOAI-TV viewing area, bringing the total to 210,000. That's like adding a market the size of Baton Rouge! NBC's outstanding morning programming, including "Today" and "Home", has been added. And WOAI-TV's average afternoon audience rating has doubled (Hooper, October '53, July '54). Add new, low package plan rates, with announcements for as little as $12 apiece, and you've got the biggest TV selling bargain in the Southwest. Ask your Petry man to prove it. Broadcasting Telecasting October 11, 1954 • Page 83 DEVELOPMENT OF NEW 21" RECTANGULAR COLOR TUBE ANNOUNCED BY DUMONT Tube, when in production early next year, will sell for around $175 to set manufacturers, the same price as its 19-inch tube. FIRST 21 -inch rectangular color shadow mask picture tube with a picture area of about 225 square inches and of metal cone construction was claimed as a color landmark last week by Allen B. DuMont Labs. First notice of the tube's development, given early in the week, was scant in detail. Later, however, DuMont revealed more of the tube's detail, noting that the development "has served to establish validity of our techniques for the manufacture of rectangular color tv tubes of the shadow mask type." Questioned by B«T, F. P. Rice, DuMont's tube division manager, who with Kenneth Hoagland, chief engineer, presented a sample tube to Dr. Allen B. DuMont, the company's president, said that: • The tube when in production — anticipated to be early in 1955— will sell for about $175 to set manufacturers, the same price at which the DuMont 19-inch round color tube now is tagged. • Samples for the trade can be expected by the end of this year. There are no plans in the works for publicly demonstrating the tube. • The tube is comparable in performance to the 21 -inch round color picture tube developed by RCA and demonstrated only a few weeks ago [B*T, Sept. 20]. DuMont's tube does not lose any picture area because of its rectangular shape. Color To Be Speeded Mr. Rice said he believed the arrival of the rectangular color tube "will lend impetus to the color picture [the public's acceptance of color]. From the consumer viewpoint, the tube's de- velopment will speed up the entire color pro- gram." He also said that credit for the tube's de- velopment primarily lay with Mr. Hoagland and his engineering staff. DuMont spokesmen also said the rectangular tube could be fitted "along with minor modifi- cations" in the same chassis which accommo- dates the 19-inch round color picture tube. At the same time, it was emphasized that the tube which will go into production actually may be a 22-inch rectangular color shadow mask tube not of metal cone but of glass con- struction. Announcement of the current 21 -inch tube, it was asserted, points up that the technical problem of producing a rectangular color tube "has been solved." DuMont asserted that with its color tube technique perfected, it now expects to be able to make deliveries "in quantity in 1955." Spokesmen, meanwhile, emphasized that the 22-inch glass tube, if and when developed, would give more than 250 sq. inches of picture area. RCA claims that its 21 -inch color tube, although round, with 250 square inches of viewing area, has 22% more viewing area than any other color tube produced at the time of its tube's showing in Princeton. RCA's expected Nov. 1 industry sampling of the 21 -inch tube would be at the same estimated equipment price as DuMont's — $175. At the time RCA showed its new 21 -inch color tube, the company also demonstrated a magnetic field equalizer, known as the Color Equalizer, which eliminates the need for magnetic shield and rim coil to guard against magnetic disturbances. Set-maker executives, including Dr. DuMont Page 84 • October 11, 1954 and RCA's Dr. E. W. Engstrom, executive vice president of research and engineering, have claimed that one of the important factors in speeding commercial color's growth will be the supply of large-screen receivers of reliable per- formance suitable for mass production. Last spring, Dr. DuMont told company stockholders that the lack of economical large- screen color tubes had blocked production of popular-priced, large-screen sets. He then pre- dicted that "before very long" DuMont Labs "ought to be making a 21 -inch rectangular color tube" and that "it should sell for less than $100 when mass production is accomplished." With color receivers at about the $500 price, Dr. DuMont had asserted, "that will be the time for large volume sale" [B«T, May 10]. It is known that other set makers are work- ing on rectangular glass color tubes [Closed Circuit, Sept. 13] but DuMont also claims that some of these tubes would not be of the comparable color mask type. Philco about two months ago announced that it had developed a 21 -inch color tube FIRST OF DuMont's 21 -inch rectangular color picture shadow mask tubes is in- spected by Dr. Allen B. DuMont (I) and Thomas T. Goldsmith Jr., vice president in charge of research. with a viewing area of 250 inches and that its work on the tube had not been completed [B«T, Aug. 9]. CBS-Hytron, tube manufacturing division of CBS Inc., has demonstrated mass production of its 19-inch color tv picture tube, known as the CBS-Colortron "205" as well as showing tests of the tube itself [B«T, July 12]. That tube is claimed to be the closest in viewing size to the 21 -inch black-and-white tube, offer- ing 250 square inches of viewing area. While DuMont has no plans at the present to demonstrate its rectangular color tube, com- pany spokesmen emphasized that the tube has been amply and successfully tested. In announcing the 21 -inch color rectangular, DuMont Labs said of the tube's presentation: "After congratulating the division's manage- ment and engineers on their significant contribu- tion to the advancement of color television, Dr. DuMont announced that the tube would take its place in the DuMont museum alongside other 'firsts' in television for which DuMont is widely known." Color Course Stress CBS-Columbia is putting particular stress on the proper training of servicemen in the handling of color sets. CBS' set manufacturing division em- phasized that it has set up a complete color service training school in its new 20,000-sq. ft., one-story brick-and-steel headquarters building, opened Tuesday at 4850 34th St., Long Island City, N. Y., and warned that the company will not ship color tv sets to a distributor until one of his service personnel has "suc- cessfully completed" the training course. The new building, which has parts storage space, workshops and executive offices, provides for specialized class- room instruction as well as workbench units for practical work by those at- tending the course. Harold J. Schulman, product service director, said CBS-Co- lumbia currently is conducting a series of seminars for selected distributor serv- ice personnel at the new building. New seminars begin each Monday and con- tinue for five days with some 50 hours of instruction, demonstration and prac- tical work for the "student." Training includes discussion and demonstration of basic color principles, the CBS-Color- tron "205" tube, signal transmission, basic circuitry, components, installation- maintenance and trouble-shooting pro- cedures. Color Tv Discussed At NEC Chicago Meet DISCUSSIONS on the latest advances in elec- tronics, including color television, drew thou- sands of engineers and other technical experts to Chicago last week for the 10th annual con- vention of the National Electronics Conference. The Oct. 4-6 sessions were held in the Sherman Hotel and were jointly sponsored by the In- stitute of Radio Engineers, Illinois Institute of Technology and American Institute of Elec- trical Engineers, along with two schools, in co- operation with Radio -Electronics -Television Mfrs. Assn., Society of Motion Picture and Television Engineers, and other schools. The convention and accompanying exhibits were de- signed "as a national forum on electronic re- search, development and application." Highlight of the three-day meetings, Wednes- day, was a technical session on television, featuring speakers from CBS Labs in New York and Westinghouse Electric Corp. Wilfrid F. Niklas of CBS discussed design considerations for triode systems of tv picture tube guns. C. H. Jones, J. W. Taylor Jr. and T. M. Moore, Westinghouse executives, aired views on linear color tv receivers and deflection systems using transistors. Mr. Niklas reported that new cathode de- velopments "may be important for future appli- cation even if they are now still in a develop- mental stage," referring to diffusion type and interred and hollow cathodes. Mr. Jones predicted that one "advance" in color tv that can be anticipated is that of the linear color signal, as contrasted to that adopted for the industry by the National Television Systems Committee. He said the latter is non- linear "in that changes in saturation generally cause changes in phase as well as magnitude of the color signal," a point frequently noticed by trade observers. Messrs. Taylor and Moore discussed the Broadcasting Telecasting nature of the limitations on transistor elements that can be reduced by a novel circuit design 'utilizing a single vacuum tube. Transistors in deflection systems have limitations in power- handling ability, limited voltage rating, change in characteristics with temperature, and rela- tively low input impedance compared to vacuum tubes. In a paper delivered by three Motorola Inc. technical specialists — Dr. William Firestone, Angus MacDonald and Henry Magnuski — these conclusions were drawn: ( 1 ) Contrary to general belief, am and single sideband am transmitters are no better in prac- tice than fm transmitters because of distortions and modulator non-linearities. (2) Channel spacings closer than 15 or 20 v Tec will be very difficult to achieve in am and fm. Dr. Alfred N. Goldsmith spoke Tuesday on "Blasting Away Scientific Roadblocks." Editor emeritus of Institute of Radio Engineers, Dr. Goldsmith lauded NEC's "symposium tech- nique" methods, citing the groundwork for tele- vision laid by several panels of the NTSC as far back as 1940. (Also see story on NEC awards, page 94) PRICES ON TV SETS INCREASE SLIGHTLY PREPARING for the usual fall selling season (65 shopping days to Christmas), tv set manu- facturers have instituted a round of price in- creases that adds $10 to $20 to the list price of video receivers. Interestingly, most manufacturers have not touched the price of their leaders — the low- priced table models that serve as promotional items for attracting customers. During the past ten days, seven manufac- turers upped prices on some sets in their 1955 lines. Biggest hike was by Philco Corp., which Taised prices on 15 models by $10 to $20. Ex- ample: 21-in. table model, from $259.95 to $269.95. DuMont, instead of increasing prices, intro- duced a new "wide horizon" line which is priced at from $10 to $20 above comparable receivers already in the line. Emerson told dealers that it was going to boost its prices, and said details would be forthcoming. Sylvania jumped list prices on five models from $10 to $20. Majestic (a division of Wilcox-Gay Corp.) pushed prices up from $5 to $25 on seven models. Stewart-Warner announced that prices of some models in its fall line will be marked up. And CBS-Columbia raised the price of a single model by $10. Costs Higher Price boosts were required, most of these manufacturers said, because of increases in component costs, picture tube prices, higher labor costs and other production costs hikes. It was also acknowledged that manufacturers had trimmed profit margins in recent months in order to keep sales volume up. Last summer, most manufacturers cut prices when they intro- duced their new models. Among these were Admiral, DuMont, Emerson, GE, Magnavox and Motorola. Philco said its price increases were due to the rising cost of manufacture, "including sub- stantial wage increases." In mid-June, Philco ended a 45-day strike with a 3.5% wage boost for its employes. RCA Tube Div. Appoints Color Staff at Lancaster APPOINTMENT of a separate operations staff for the administration of all activities connected with the engineering and manufacturing of color television picture tubes at RCA's Lancaster (Pa.) plant was announced last week by the RCA Tube Division. Supervising the staff will be Harry R. Seelen, who recently was appointed manager of a newly-created RCA color kinescope operations department, with headquarters at the Lancaster plant. The new department divides Lancaster activities into two separate plant operations, one devoted exclusively to RCA color kine- scopes and the other to RCA black-and-white kinscopes and other types of cathode-ray and power tubes. Those appointed to the staff of the color kinescope operations department are: Donald O. Corvey, manager, purchasing; S. M. Hart- man, manager, equipment development; Homer L. May, manager, planning and controls; C. Price Smith, manager, engineering; and Rex E. McNickle, administrator, quality control. Kenneth M. McLaughlin, former manager of transistor manufacturing at RCA's Harrison (N. J.) plant, has been named manager of the RCA Lancaster color kinescope plant. Earl M. Wood continues as manager of the RCA Lan- caster cathode-ray and power tube plant, one of the two manufacturing centers for the RCA cathode-ray and power tube operations depart- ment. That department, under the management of Carlos E. Burnett, has responsibility for the engineering and manufacturing of RCA black- and-white television picture tubes, oscillograph tubes, phototubes and numerous types of power tubes for industrial and broadcast use. FROM CAT WHISKERS TO RABBIT EARS WMBV GREEN BAY PACKEF In 1924 Packerland radio enthusiasts marvelled when their "cat whiskers" brought in distant sounds, just as tv viewers in 1954 bragged when their wind-whipped antennas and super boosters brought them snow-covered, flopping pictures. But now 175,000 sets are bringing in the best of NBC shows and regional Packerland programs bright and clear on WMBV's Channel 11. And thousands of new viewers boast of perfect pictures with their inexpensive "rabbit-ear" an- tennas. They're all watching for you to "Come Eleven" on Packer- land's most powerful station. IN GREEN BAY PACKERLAND nbc WMBV™"1 11 TELEVISION MARINETTE, WISCONSIN GREEN BAY: MILWAUKEE Phone HEmlock 5-9389 Phone WOodruff 4-3587 National Representatives VENARD, RINTOUL & McCONNELL, Inc. New York - Chicago - Los Angeles - San Francisco - Boston Broadcasting • Telecasting October 11, 1954 • Page 85 a I got reach" But down in Northwest Alabama and Northeast Missis- sippi WERH reaches more folks than a Saturday night fish fry. The reason for this is that WERH is long on entertainment. The sort of music and programs that the folks down here pre- fer. And WERH has a signal that reaches . . . not just reaches, but dominates the 14,695 square miles of its 0.1MV/M contour. When you want your advertising buck to reach the most for the money WERH, the station for Northwest Alabama and North- east Mississippi, is your station. WERH 5000 watt* 970 KC _ . , , « National Representative: Hil F. Best Co. m I ■ 00P-SH00P RECORDED BY THE CREW CUTS Mercury KAY BROWN Crown HELEN GRAYCO "X" HAMILTON SISTERS. - Columbia PUBLISHED BY FLAIR PUBLISHING CO. MANUFACTURING ■ 11 : § RETMA Plans Symposium To Cover Printed Circuits THE Engineering Dept. of Radio-Electronics- Tv Mfrs. Assn. will sponsor a symposium on printed circuits Jan. 20-21 at the U. of Penn- sylvania, Philadelphia, RETMA announced last week. Purpose of the symposium is to promote a "more thorough understanding of the practical techniques, problems and applications of printed circuits and to provide an opportunity for discussion of recent developments in the field." The six sessions, to be under general direction of Donald W. Cottle, General Electric Co., Syracuse, N. Y., will feature: Product Design Applications. Papers on con- version of specific products from conventional to printed circuit construction; problems of conver- sion and superiority or shortcomings of printed products as compared to conventional apparatus; techniques of the design of printed circuit products. Reliability and Serviceability. Papers describ- ing techniques for meeting Underwriters' Labo- ratories' requirements; specific reliability data, and special tests for reliability: papers concerning repairmen's acceptance of printed circuit prod- ucts and their problems and repair techniques. Management Considerations. Papers on con- verting a manufacturing operation from conven- tional electronic products to printed circuit prod- ucts; papers on the economics of such changes. Panel Session on Techniques of Producing Printed Wiring Boards. Panel of a chairman and one member to speak as an advocate of each system of producing printed wiring panels (etched, stamped, fired-on paint, etc.). Printed Components and Components for Use With Printed Wiring. Papers on materials, print- ed components and other components for use with printed wiring. Production Techniques and Manufacturing Methods. Papers describing quality control and inspection, assembly equipment, soldering tech- niques, etc. Barkmeier Elected President Of RCA Estate Appliance Corp. ELECTION of Paul A. Barkmeier as president of RCA Estate Appliance Corp. was announced last week by Robert A. Seidel, executive vice president of Consumer Products, RCA. Mr. Barkmeier, who will assume his new post Nov. 1, succeeds Cecil M. Dunn, who has resigned. Mr. Barkmeier, who has been vice president in distribution, RCA, joined the corporation in 1948. He has also been associated with the financial and merchandising divisions of Marsh- all Field & Co. and Montgomery Ward & Co. Raytheon Sets Color Goals RAYTHEON Mfg. Co. has set a production goal of 2,000 color tv receivers for the rest of this year and 25,000 during 1955, it was an- nounced Thursday by Henry F. Argento, vice president and general manager of Raytheon's tv-radio operations. Sets tabbed for output the next few months will incorporate a 19-inch three-gun color tube and will sell for $1,095, it was explained. Next year's schedule calls for use of a 21 -inch color tube, with retail price of under $1,000. Muntz Hearing Set DATE of Nov. 2 has been set for hearing ob- jections to a new plan for reorganization of Muntz Tv Inc. and its subsidiary companies. Plan has been filed with U. S. district judge Win G. Knoch by trustees of forms. A petition for reorganization originally was filed last March when the company balance sheet showed liabilities of $13 million against $3 million in assets. ORDER for equipment from Gates Radio Co., Quincy, III., which will raise WMTM Moultrie, Ga., to 5 kw power, is signed by (I to r) Dick Spruill, Gates' southeast sales engineer; Douglas Turner, partner in licensee Colquitt Broadcasting Co., and N. B. Mills, Colquitt partner and president. WMTM is on 1300 kc. Hi-Fi Gear to Be Featured At Audio Fair in New York SIXTH annual Audio Fair, an exhibit devoted solely to audio equipment, will open Oct. 14 at the Hotel New Yorker, New York. The four- day show is expected to attract an estimated 30,000 professional sound engineers and high- fidelity hobbyists, according to Harry N. Reizes, manager of the fair. This year for the first time the fair will include a Sunday showing to serve those unable to attend during the week. Exhibit hours will be 1-10 p.m. Thursday through Saturday and noon to 6 p.m. Sunday. The annual convention of the Audio En- gineering Society, under whose sponsorship the fair is presented, will be held in conjunction. The society's annual banquet will be held Oct. 13 at the New Yorker. The entire fair will be conducted around the theme "Audiorama" to dramatize the extent that hi-fi has taken its place in American living. S 4 Reasons Why B> The foremost national and local ad- Lj^J vertisers use WEVD year after year to reach the vast M Jewish Market of Metropolitan New York 1. Top adult programming 2. Strong audience impact 3. Inherent listener loyalty 4. Potential buying power Send for a copy of "WHO'S WHO ON WEVD" Henry Greenfield, Managing Director WEVD 117-119 West 46th St., New York 19 BROADCAST MUSIC, INC. 589 FIFTH AVE., NEW YORK 36 NEW TOXK • CKICACO • HOLLYWOOD • TORONTO • MONTREAL Page 86 • October 11, 1954 Broadcasting • Telecasting Advertisement Professor Edmund P. Learned Harvard Graduate School of Business Administration— writes on The Truth About Gasoline Prices In these days of high prices it seems as if every- thing we buy costs at least twice as much as it used to. That's why it's encouraging to tell you about a commodity which, outside of increased taxes, actually costs little more than it did in 1925. I'm talking about today's gasoline. It is very important to note that the consumer owes this favorable price situation to one basic fac- tor—the healthy struggle for competitive advantage among all U. S. oil companies and gasoline dealers. I can demonstrate how this competition works by a study made of a typical midwestern oil company. This company was considered a price leader because of its dominant market position. Yet in Ohio alone its products were in active competition with the brands of 7 large national companies, 5 smaller but well established regional companies and the private brands of jobbers and large retailers. The company's retail prices were the result of keen local competition. Except for differences in customer services or unusual locations, prices out of line with competition caused loss of trade. From the social point of view, retail prices in Ohio were sound. Consumers had ample opportunity to choose between varying elements of price, service and qual- ity. Their choice determined the volume of business for the dealer and the supplying company. New or old firms were free to try any combination of appeals to attract new business. Even the biggest marketer had to meet competitive prices. And price leader- ship—in the sense of ability to set prices at will— was impossible. If, as rarely happened, a price was estab- lished that was not justified by economic forces, some competitor always brought it down. Consider the effect of this competition since gaso- line taxes were first introduced. The first state gaso- line tax was enacted in 1919. Last year, in 50 repre- sentative American cities, federal, state, and local gasoline taxes amounted to IVz cents that had to This is one of a series of reports by outstanding Americans who were invited to examine the job being done by the U. S. oil industry. This page is presented for your information by The American Petroleum Institute, 50 West 50th Street, New York 20, N. Y. be included in the price paid by consumers. Never- theless, management ingenuity contrived to keep the actual advance in price to consumers down to SV2 cents. This is an outstanding record in view of the general increases in wages and higher costs of crude oil. This same competitive force among oil companies has resulted in the 50% gasoline improvement since 1925. The research and engineering efforts of the oil companies supported by the improved designs of automobile engines, have produced gasoline so powerful that today 2 gallons do the work that 3 used to do in 1925. Edmund P. Learned, professor of Business Administration at the Harvard Graduate School of Business Administration is the author of a study on the pricing of gasoline by a midwestern oil company. This study, considered to be a classic on the gasoline price question, was published in the Harvard Business Review and is the basis for this article. 3ROADCASTING • TELECASTING October 11, 1954 • Page 87 This is a WMT Spectacular WTR1 .ALBANY SCHENECTADY TROY, 114.000 Woijtwm'4 SEE YOUR HEADLEY-REED Man SOURCE ON REQUEST MANUFACTURING PEOPLE O. O. Schreiber, assistant to president, Philco Corp., Phila, appointed vice president. Edward L. Dodelin, assistant to manager, RCA Distributing Corp., Chicago, elected vice presi- dent in charge of sales; Dr. James Hillier, re- search director, Melpar Inc., N. Y., to research and engineering staff, RCA, as administrative engineer, headquartered at David Sarnoff Re- search Center, Princeton, N. J. Karl Gauck, marketing and research director, Geare-Marston Inc., Phila., elected vice presi- dent and director. Nathaniel B. Nichols, manager, research div., Raytheon Mfg. Co., Waltham, Mass., appointed assistant vice president of company; Dr. K. C. Black, formerly business manager, Polytechnic Research & Development Co., Brooklyn, N. Y., to communications engineering dept., Raytheon, as head. James F. White, formerly vice president, CBS- Columbia Inc., Long Island City, N. Y., ap- pointed general sales manager, Crescent In- dustries Inc. (high fidelity tape recorders, phonographs, record changers), Chicago. Leon A. Wortman, magnetic tape recorders and high fidelity components national advertising and sales promotion manager, RCA, Camden, N. J., appointed sales manager, J. C. Warren Corp. (magnetic tape recorders), Freeport, L. I., N. Y. Jack Moore to Skyline Mfg. Co. (antennas), Cleveland, as sales manager. Robert K. Hartman, World War II and Korean War U. S. Signal Corps contracting officer, ap- pointed government operations director, CBS Labs, and CBS-Columbia Inc., Long Island City, N. Y. Brig. Gen. James S. Willis (U. S. Army, ret.), appointed research and development coordi- nator, Hallicrafters Co., Chicago. Ronald E. Vedder appointed sales training supervisor, radio-tv div., Sylvania Electric Products Inc., N. Y., succeeding John O. Painter, who becomes district sales manager, Philadelphia territory. M. Barry Carlton, executive director and reli- ability coordinator, office of Secretary of De- fense, Washington, to defense products div., Magnavox Co., Fort Wayne, Ind., as general manager. Robert J. Stein, executive, Acme Aluminum Alloys Inc., Dayton, Ohio, to government con- tract div., Allen B. DuMont Labs, same city. Dr. Allen B. DuMont, president, Allen B. Du- Mont Labs., Clifton, N. J., will address Pulse Inc. 13th Annual Luncheon in New York Oct. 27 on "Progress in Television." Ernest F. Leathern, assistant to president, Ray- theon Mfg. Co., Waltham, Mass., elected chair- man, procurement advisory committee, National Security Industrial Assn. Harold H. Buttner, vice president, International Telephone & Telegraph Corp., N. Y., re-elected trustee, National Security Industrial Assn. MANUFACTURING SHORTS Berkeley div., Beckman Instruments Inc., Rich- mond, Calif., announces decimatic scaler, model 2020, featuring non-overloading input ampli- fiers— choice of 0.2 volts or 1 millivolt input sensitivity; 10-turn discriminator control +5 to +50 volts; preset time and count; electrical reset of register, timer and scaling circuits with single switch; precision H. V. supply with coarse and fine adjustments; stand-by H. V. switch position which prevents overshoot at warm-up; and line frequency test facility, ac- cording to company. Atlas Film Corp., Oak Park, 111., has completed all-color motion picture demonstrating use- and operation of electronically-controlled robot machine assembly line of Admiral Corp., Chi- cago. It is to be distributed to dealers and! distributors. Audak Co., N. Y., announce Hi-Q7, "a high out- put chromatic reproducer that successfully overrides magnetic interference (from certaim types of motors, etc. ) ." Gyro Control Co. (Gyro Skid-Control), Beverly Hills, Calif., announces consolidation of sales i div., Beverly Hills, and mfg. div., Chester, 111.,, to MEMCO Co., Warren, Pa. Shure Bros. Inc., Chicago, announce model. "333" high fidelity studio unidirectional micro- phone which has extended frequency response of 30-15,000 c.p.s., plus or minus 2Vi db and patented "Uniphase" system, according to com- pany. It is designed for tv, motion picture, and professional recording studios and radio sta- tions. Firm also announces Shure General Catalog 55 covering microphones, microphone accessories, magnetic tape, wire recording; heads, crystal and ceramic pickup cartridges, crystal phonograph pickups and phonograph needles. Chester Cable Corp., Chester, N. Y., has pub- lished brochure describing several wire and cable products for radio, electronic and tv industries. Gray Research & Development Co., Manchester, Conn., announces Telop III, exhibited at NARTB convention earlier in year, in produc- tion with deliveries being made; new model projects both 4" x 5" opaque slides and 2" x 2" transparancies, according to company. Krylon Inc., Phila., announces Dulling Spray, preparation designed to remove glare from shiny objects before tv cameras. Collins Radio Co., Cedar Rapids, Iowa, has published brochure on its 17L-4 vhf transmitter and associated equipment. ABC 1370 KC 1000 watts full time LONGVIEW TEXAS In center of Texas' most populated area. James R. Curtis, President Page 88 • October 11, 1954 Broadcasting • Telecasting to do the Best TV Sales Job in Western New York Rochester N.Y.'s WJ MOST POWERFUL W Station Broadcasting • Telecasting October 11, 1954 • Page 89 PERSONNEL RELATIONS AFTRA, NABET Strike Hits KEAR Operations KEAR San Francisco-San Mateo, "Good Music" station, went off the air last Tuesday when members of the American Federation of Television and Radio Artists and the National Assn. of Broadcast Engineers and Technicians went on strike. Engineers and announcers left their posts to picket studios in San Mateo and San Francisco and transmitters of KEAR at Belmont, in sub- urban San Francisco, as well as KXKX, fm affiliate, in Twin Peak Area of San Francisco. Ken Hildebrandt, general manager of the station, denied that KEAR was unwilling to negotiate, as the two unions charged, but said it would not negotiate with both unions jointly. Steve Cisler, president of Bay Radio, opera- tor of the station, said he, too, would be happy to reopen negotiations but with each union individually. The unions are asking overtime pay for more than eight hours work a day, a wage scale closer to that of comparable Bay Area independent stations and improved working conditions. NABET claims that its engineers are being paid only $75 per week, while the prevailing wage in similar stations is $135. AFTRA claims its announcers are paid as little as $1.50 an hour. Mr. Cisler, in a statement to B«T, said that he cannot afford the unions' demands and charged that they were asking the scale of the "larger and more prosperous" stations. Supervisory personnel have undertaken to get the station back on the air. WGN-AM-TV, AFTRA Tiff On Time for Renegotiating LABOR-management relations were slightly strained in Chicago radio-tv circles last week after a dispute involving WGN Inc. (WGN- AM-TV) and the American Federation of Tele- vision and Radio Artists. Last Tuesday, the Chicago Tribune outlets filed a petition with Region 13 of the National Labor Relations Board charging that AFTRA was "unwilling to negotiate [new contracts] in good faith with a sufficient period of time for honest negotiations." Later in the week, both WGN Inc. and AFTRA agreed to meet for discussions on Oct. 12, which the union had originally requested, notwithstanding WGN Inc.'s contention that the meetings should have been held Sept. 21 or Sept. 24 — at least 60 days before expiration of AFTRA contracts. AFTRA pacts with WGN and WGN-TV as well as a number of other stations — including local network o&o outlets — expire Nov. 15 after being in effect two years. The others are CBS o&o WBBM-AM-TV, WBKB (TV), WMAQ, WNBQ (TV) and WLS. Discussions with these stations on new and/or revised pacts have been set by the union for Oct. 12-13. Pension Plan Covers 18,000 Film Workers A PENSION plan covering 18,000 tv and the- atrical motion picture employes, reached after a year's negotiation between 200 employers and 40 guilds and unions, was announced in Holly- wood last week. The plan provides for both employer and employe contributions of two cents each for all "straight time" hours worked. Benefits will start in 1960, to allow time for an adequate fund to develop, with present plans for $20 monthly payments to participants. Employer contributions are retroactive to the start of negotiations in October 1953, while employe contributions will start Oct. 24, 1954. Minimum age requirement is 65, and the employe must have worked a minimium of 20,- 000 hours and 20 "qualified" years in film. The plan is open to all employers in motion picture and "allied" industries, with Alliance of Tv Film Producers specifically included among negotiators. The plan will be administered by a board of 16 directors, equally divided between labor and management. The first board chairman, elected Oct. 1, is George J. Flaherty, Hollywood international representative, International Al- liance of Theatrical and Stage Employes, with Basil Grillo, Bing Crosby Enterprises, and Louis Gray, Flying A Productions, as director and alternate director, respectively, both repre- senting ATFP. AFTRA and Networks to Open Negotiations for New Pact OPENING negotiations for a new contract be- tween AFTRA and all radio and television networks will be held today (Monday) at the Park Sheraton Hotel, New York. The present pact expires Nov. 15. AFTRA is expected to press for the demands outlined at its convention in Detroit last August [B«T, Aug. 9]. These include a non-employe contributing welfare and pension plan, an esti- mated 20% increase in basic fees and an im- provement in working conditions. WGAW Election Nov. 17 To Select 73 Officers SLATE of 146 candidates will compete for 73 offices and positions in newly-formed Writers Guild of America West Inc., Hollywood [B*T, Sept. 6] election Nov. 17. WGAW's constitu- tion provides for three overall WGAW officers and four trustee members to its council, to be elected by the entire membership; and to be elected by each individual branch of the Guild radio, tv and screen, three council members, three officers and 16 board members, respec- tively. WGAW executive candidates include Gomer Cool and Paul Franklin, from radio, for vice president; Curtis Kenyon and Erna Lazarus, from tv, for secretary-treasurer, and Richard Breen and Frank Nugent, from screen, for president. Nominees for four overall trustee posts on WGAW council, which must by group's con- stitution go to "well-established veteran" screen writers with, wherever possible, experience in other media, are Mr. Breen, Julius J. Epstein, Everett Freeman, Sonya Levien, Stephen Long- street, Ronald MacDougall, Mr. Nugent and Barry Shipman. Campaigning for the three radio seats on WGAW council are Mr. Cool, Peter Dixon, Lester Farber, Sam Perrin, Don Quinn, and Maurice Zimm; for the three tv seats, Gwen Bagni, David Dortort, Howard J. Green, Mr/ Kenyon, Lawrence Kimble and Miss Lazarus; for the three screen seats, James Warner Bellah, Ivan Goff, Edmund Hartmann, Walter Reisch, Allen Rivkin and James Webb. Candidates for radio branch posts are, for president, David - Friedkin and Francis Van Hartesveldt; for vice president, Antony Ellis and Morton Fine; for secretary-treasurer, David Gregory and Robert Libott; and for 16 radio board seats, Tom Adair, Gil Doud, John Dunkel, Blake Edwards, Hy Freedman, Adrian Gendot, Kathleen Hite, Joel Kane, Mort Lachman, John Meston, E. Jack Neuman, Richard Pedecini, Ros- well Rogers, Eric Strutt, Helen Thompson, David Vaile, Gene Wang, Martin Wark, Gene Webster and Paul West. Candidates for tv branch posts are, for presi- dent, Fenton Earnshaw and Donn Mullally; for vice president, Dwight Babcock and William Sackheim; for secretary -treasurer, Morgan Cox and Eugene Vale; and for board seats, Lee Berg, True Boardman, George C. Brown; Frank Burt, Richard Collins, Dorothy Wright Cooper, Albert Duffy, Hal Fimberg, Paul Gangelin, Jerome Gottler, Leonard Levinson, William Lively, Ellis Marcus, James Moser, Martin Ragaway, Dean Reisner, Joe Richardson, Samuel Roeca, DeVallon Scott, Maurice Tombragel, Catherine Turney and Malvin Wald. - Thirty-eight candidates are competing for motion picture branch posts. WGAW announces approximately 800 screen writers, 400 tv writers and 300 radio writers will be eligible to vote in the November elec- tions. Candidates who run for two offices and are elected to both will assume the higher position, the WGAW nominating committee stated. Baseball Pact Ends Plans By NABET to Sue NBC# Others THE CIO's National Assn. of Broadcast Em- ployes & Technicians has canceled its contem- plated $6 million suit against NBC and vari- ous other parties as a result of an agreement reached before the recent World Series involv- ing use of union technicians. NABET threatened the suit last summer, naming NBC, Gillette Safety Razor Co., Maxon Inc., and baseball personalities, claiming the network had employed non-union technicians from WXEL (TV) Cleveland in the annual All-Star baseball contest. It pushed the pro- ceedings to the arbitration stage, charging that WNBK (TV) personnel should have been used. According to NABET, NBC recently agreed to employ NABET crews at both the All-Star and World Series classics provided the games were played in cities with NBC o&o stations. Announco-mote Complete, one piece remote equip- ment package. Includes Salt Shaker de- sign Dynamic microphone, Gates SA134 amplifier and plug in adjustable goose neck. No microphone cords to break or desk stand to worry about. Attach tele- phone line and broadcast. Ideal for sports, news or most broadcasts with single artist. Price $1 35.00. For immediate delivery. GATES RADIO COMPANY • Quincy, III., U. S. A. THoHufrictcciuu} £*tyi*teen4. Since f 92 2 Page 90 • October 11, 1954 Broadcasting • Telecasting National Board of Fire Underwriters invites you to enter the Gold Medal Awards for community fire prevention and safety If you are a newspaper editor or the manager of a radio or television station, chances are you've plunked hard for fire prevention and safety. The extra stint you did was di- rected at saving lives and property, perhaps even your own. Most likely you gave little thought to reward for your time and effort . . . And it's possible they could have gone un- noticed, too. But the fire insurance business wants to bring your ac- tivities to public attention, to honor you ... to show others by example that what you have done, others, too, can do . . . that the terrible loss of 11,000 lives every year and nearly a billion dollars in property damage can be checked — at least reduced. In the 13 years since the National Board of Fire Under- writers instituted its Gold Medal Awards for this purpose, 12 dailies, 8 weeklies, and 14 radio or television stations have been so honored and some 100 others, in their respec- tive classifications, have received Honor Award Citations. Your newspaper, radio or television station is eligible for these honors provided it makes outstanding contribu- tion to fire prevention during 1954. There are four classifications for entries — daily news- paper, weekly newspaper, radio station, television station. A Gold Medal or its equivalent of $500 in cash is awarded in each classification. In addition a number of Honor Award Citations are presented. You may nominate yourself as an entry or be nom- inated by your local fire department, civic organization or town official. To support your nomination, a scrapbook of clippings, letters, photographs, recordings, or other mate- rial relating to your 1954 fire prevention activities should be submitted to the National Board of Fire Underwriters. The National Board will place it before a panel of judges. The judges are outstanding representatives in your me- dium's classification— daily newspaper, weekly newspaper, radio or television. The National Board, of course, takes no part in the judging. Deadline for 1954 Gold Medal Awards entries is February 14, 1955 Presentation of Gold Medals and Honor Award Citations usually is made at local civic functions. Generally these take the form of a luncheon or dinner attended by com- munity leaders, municipal and fire department officials, joining together to honor the local newspaper, radio or television station. The National Board of Fire Underwriters will wel- come your entry and takes this means to invite your participation in its 1954 Gold Medal Awards. Address all inquiries to Gold Medal Awards NATIONAL BOARD OF FIRE UNDERWRITERS 85 John Street, New York 38, N. Y. Broadcasting • Telecasting October 11, 1954 • Page EAST GERMANY TV GETS MORE FUNDS Plans are for a network of sta- tions to saturate the Soviet Zone of Germany. THE GOVERNMENT of the East Zone of Germany has tagged another 50,000,000 marks or $2,500,000 for construction of tv stations and studios. According to official reports, the planned tv network in the Soviet Zone of Germany would in the first place "be an in- strument of propaganda." Entertainment is being put in the second place. Another part of the government's television plan provides for a large number of receivers to be put in public places as in "culture buildings," clubs and large factories. Presently there are 1,500 television sets being operated in the East Zone. Sets are sold at about 3,500 marks or $175. This price is far from being low after Soviet Zone standards. The price is the equivalent of what a worker earns in 9 to 12 months in the Zone. Sets can be used only to tune in to three channels, all of them belonging to television stations in the East. There are no provisions for a reception of Western Zone tv stations. Program schedules mainly are made up of political discussions with a few Russian and East German motion pictures. All sets are manufactured in one plant at Radeberg, E. Germany. According to reports there are serious bottlenecks in picture tube manufacturing (15 in. tubes only, up to now). Color tv is still far away. The station construction program of the Soviet Zone government provides for a com- plete tv network in the area by the end of this year. Presently there are two stations, in Berlin and Leipzig, the two largest cities of the Zone. Three more stations — at Schwerin, Brocken Mountain and Inselberg — are under construction. Berlin officials claim that after the network will have been completed the Zone will be blanketed by television. IAAB Forms New Unit In Central America NEW unit in Inter-American Assn. of Broad- casters has been formed in Central America following a series of meetings held by the IAAB board in Mexico and several Central American countries. A score of broadcasters from the six Central American nations (Costa Rica, Guatemala, Honduras, Nicaragua, Panama Commercial Radio 2 to 1 COMMERCIAL radio was preferred by more than 2-1 over national or govern- ment-subsidized broadcasting, according to the results of a nation-wide Gallup poll conducted in Australia and recently reported by the Sun-Herald, Australian newspaper. A similar poll in 1952 showed the same general results. and San Salvador) were guests of the board. Fernando Eleta A., of Panama, an IAAB board member, was elected president of Cen- tral American Broadcasters Assn., which will hold its first general meeting in Panama within a few weeks. President Carlos Castillo Armas, new Guate- malan president, and his cabinet conferred with the IAAB board. IAAB has been working with Guatemalan broadcasters for several years in an effort to bring free broadcasting to the country, at that time under the pro-Communist regime of ex-President Arbenz. IAAB's program for free broadcasting re- ceived encouragement from President Armas, who invited IAAB to return after elections to cooperate in rewriting legislation and drawing up new laws as a bulwark against governmental censorship, suppression, oppression and com- petition by governmental commercial broadcast operations. Attending the board meeting were Emilio Azcarraga, of Mexico, IAAB president; Goar Mestre, Cuba; Boris Esersky, San Salvador; lose Ramon Quinones, Puerto Rico; Malcolm Neill, Canada, and Gilmore N. Nunn, WLAP Lexington, Ky., United States member. A hemispheric "Broadcasting Day" was cele- brated Oct. 4 throughout Latin America under IAAB auspices. Tribute was paid to IAAB by President Eisenhower, who sent the following letter to IAAB President Azcarraga: I have learned that Oct. 4 has been designated "Broadcasting Day" on the American continent, and I am happy to congratulate the members of the IAAB on their efforts to strengthen the bonds of unity among the nations and people of this Hemisphere. Radio is an extraordinarily powerful instru- ment by which to advance understanding among the peoples of the free world, and it has proved its great value in our fraternity of nations. Through this medium, the best of human knowl- edge and experience in each of our nations has been widely disseminated among us, and it has broadened our common appreciation of the rights, privileges and obligations of men and women who desire to remain free. I know that all of us want these beneficial results not merely to continue, but to expand in scope and effec- tiveness. I am, therefore, very happy to extend my warm greetings to you and your Association of Broad- casters and to wish you success in the advance- ment of harmony and understanding throughout the Americas. Nfld. Gag on Civil Workers Evokes News Group's Protest NEWFOUNDLAND has ordered its civil ser- vants not to give information to radio station and newspaper reporters. Under the new regu- lations all news from government departments must come from cabinet ministers. The new order was issued late in September because in- correct information might be released or views expressed which do not follow government policy. The Newfoundland provincial govern- ment is headed by Premier loseph Smallwood, a former newspaperman and radio reporter. The St. John's (Nfld.) Press Club has pro- tested the regulation and has pointed out to the government that cabinet ministers are usu- ally difficult to locate. Reporters have up until now obtained their news from deputy min- isters and department heads. SIGNING for a Latin American adapta- tion of Ziv International's Yesterday's Newsreel over WKAQ-TV San Juan, P. R., in what is said to be the first tv show sponsored by a Latin American bank, are (I to r) Edward Stern, head of Ziv International, David Brown, president of Brown Adv., and Horace Davila, execu- tive vice president of First Federal Savings & Loan of Puerto Rico. The series features great news events of the last 50 years. Narration and dialogue are lip-synchro- nized by Latin American actors. All-Canada Radio Resume TO INFORM ADVERTISERS and agencies what has happened to radio in the past few years since the advent of television in Canada, an illustrated statistical booklet has been dis- tributed by All-Canada Radio Facilities Ltd., Toronto, station representatives. The booklet points out that in 1953 Canadians spent $52 million to purchase over 600,000 radio re- ceivers; that more than a million Canadian homes now have two or more radio sets; that 96.4% of all Canadian homes now have radio receivers, and that Canadian stations have be- come integral parts of their communities. The booklet tells how Canadian radio stations have increased their services to advertisers and lis- teners and provides a detailed break-down of the cost of radio advertising and that of other media. 710 KC • 50,000 WATTS €| Page 92 • October 11, 1954 Broadcasting • Telecasting Quebeckers Look to U. S. CANADIANS in the southern and east- ern parts of Quebec can now receive tv programs from at least two northern U. S. stations, thanks to mountain loca- tions as high as one and a fifth miles above sea level, it has been reported by Canadian Admiral Corp. Tallest trans- mitter belongs to WMTW (TV) Mt. Washington, N. H., 6347 feet above sea level. Tv set owners in Sherbrooke, Ver- dun and Thetford Mines can get a "good, consistent picture" from its ch. 8 with an outside antenna. The second highest is WMVT (TV) Montpelier, Vt. (ch. 3), 4,176 feet atop Mt. Mansfield. In some communities close to the U. S. -Canada border, viewers may even get a good pic- ture, if they're favorably situated, without a roof antenna, it was said. Canadian Admiral is promoting tv antennae, elec- trically-operated antenna rotors and other accessories. CBC to Carry Bishop Sheen Without Admiral Commercials AFTER numerous discussions and public pres- sure the Canadian Broadcasting Corp. has de- cided to carry Bishop Fulton Sheen's Life Is Worth Living series on its tv stations, but with- out advertising. A. D. Dunton, CBC board chairman, said that the CBC would carry the program "free, without commercial messages but with a credit line to the American com- mercial sponsor. In doing so, the CBC is carry- ing out the recommendations of the National Religious Advisory Council, representing the main religious denominations in Canada." No date has been set yet as to when CBC tv stations will begin carrying the programs. Independent Canadian tv stations are carrying the series. Luxembourg Studies U. S. Tv IN CONNECTION with the launching of com- mercial programming by Television-Luxem- bourg, scheduled for lanuary 1955, Jacques Du Closel, director-general, and Jean D'Agostino, program director of Radio-Luxembourg, were in the U. S. last week studying television techni- ques. They visited ABC-TV studios in Holly- wood, where they were given a tour of the network's motion picture center, and Transfilm Inc.'s facilities in New York where they dis- cussed tv commercial film production with Joe Forest, Transfilm creative director. ***** JOS. WEED & CO., 350 Madison Ave., New York, Know About the 5000 Wait Transmitter Now in Use at c h rv s HALIFAX NOVA SCOTIA The Maritimes BUSIEST Commercial Station Canada Supreme Court Favors CAPAC in Copyright Fight CANADIAN broadcasters lost their appeal to the Canadian Supreme Court on the authority of the Copyright Appeal Board to fix a tariff for music based on percentage of revenue. Decision was handed down at Ottawa last Tues- day and it means that Canadian broadcasters must pay the Composers, Authors and Pub- lishers Assn. of Canada back fees for the 1952 to 1954 period. Decision Tuesday was split with three judges backing the Copyright Appeal Board tariff and two judges agreeing with broadcasters that such tariff was not within the statutory powers of the board. Canadian broadcasters must now decide in- dividually whether they will continue using CAPAC music for 1955 at a tariff based on 1 % % of their revenue or whether to use only BM1 music. Meanwhile the Canadian Assn. of Radio and Television Broadcasters plans to press for amendments to the present Canadian Copyright Act through the recently-appointed Royal Com- mission on Copyright. CBO Increases to 5 Kw CBO Ottawa, Ont., is increasing power from 1 kw to 5 kw on 910 kc. A new unattended transmitter has been ordered from the Canadian Marconi Co., Montreal, by the Canadian Broad- casting Corp., owners of CBO. The present 1 kw installation has been in use in Canada's Capital since 1933 when it was installed by the old Canadian Radio Broadcasting Commission. The new transmitter will be located at Ramsay- ville, near Ottawa, where a 45 acre farm has been purchased for the station. Canadian Mar- coni Co. is constructing the transmitter build- ing, transmitter and a three-tower directional antenna. French Broadcasters to Meet PROBLEMS of French-language radio will be discussed at this week's meeting of the French Assn. of Radio & Television Broadcasters at the Seigneury Club, Montebello, Que. (Oct. 11- 13). Canadian Broadcasting Corp. regulations on share of commercial time in a given period, the switching of practically all beer advertis- ing from radio to television and the develop- ment of new local talent programs for national commercial sponsorship are on the agenda. Also, some French-speaking Canadian adver- tising agency men will discuss problems of French-language radio-tv from the agency standpoint. David A. Goourd, CHAD Amos, Que., is president of the association. INTERNATIONAL SHORTS Associated Broadcasting Co. Ltd. (adv.), To- ronto, enfranchised by CARTB, bringing total of Canadian and U. S. agencies enfranchised for 1954-55 to 61. CHEX-TV Peterborough, Ont., is slated to start operations Feb. 1 with RCA Victor wavestack antenna and transmitter. CJIC Sault Ste. Marie, Ont., will start telecast- ing Dec. 1 with rates based on $150 per hour class A time. CHCT-TV Calgary, Alta.. Oct. 1. began operations A HOTEL NewWeston MADISON AT 50TH English Lounge Meeting place of show business So cjoA&af fuvut Two of the finest hotels in New York are just "around the corner" from CBS, Dumont or NBC. Beautifully decorated rooms and suites for permanent or transient residence. Ideal headquarters. HOTEL MADISON AT 52ND Barberry Room Where the celebrities go after theatre the LONG ISLAND story DOMINATES Long Island's Big, Rich NASSAU COUNTY * * ^ $287,760,000 FOOD STORE SALES (Sales Mgt.) * * * WHLI has a larger daytime audi- ence in the Major Long Island Market than any other station. (Conlan) CJIC-TV Sault Ste. Marie, Ont. (target date: early December), appoints All-Canada Tele- vision, Toronto, as Canadian representative. October 11, 1954 Broadcasting • Telecasting • Page 93 FRIIS GETS IRE MEDAL OF HONOR Other engineering awards an- nounced last week go to Hazeltine's Loughren, Salzberg of Naval Research Lab. and Law of RCA Labs Div. HARALD T. FRIIS, director of radio research, Bell Telephone Labs, Red Bank, N. J., was named recipient of the Institute of Radio En- gineers' Medal of Honor last week. Winners of other top awards also were announced. The IRE said the Medal of Honor, described as the highest technical award in the radio engineering profession, will be presented during the organization's national convention next March in New York. The award to Mr. Friis was for "outstanding technical contributions in the expansion of the useful spectrum of radio frequencies, and for the inspiration and leadership he has given to young engineers." The Morris Liebmann Memorial Prize, awarded annually to an IRE member who has made a recent important contribution to the radio engineering art, went to Arthur V. Loughren, director of research, Hazeltine Corp., Statement of The Ownership Management, Circulation, etc., Required by the Acts of Congress of August 24, 1912, as amended by Acts of March 3, 1933, and July 2, 1946 Of BitoiDCtSTiNG-TELECASTiNG, published weekly, at Wash- ington, D. C, for October 4, 1954. District of Columbia— ss. Before me, a notary public in and for the District aforesaid, personally appeared Maurice H. Long, who having been duly sworn according to law, deposes and says that he is the business manager of Broadcasting- Telecasting and that the following is, to the best of his knowledge, and belief, a true statement of the owner- ship, management, circulation, etc., of the aforesaid pub- lication for the date shown on the above caption, re- quired by the Act of August 24, 1912, as amended by the Act of March 3, 1933. and July 2. 1946; embodied in section 537, Postal Laws and Regulations: 1 That the names and addresses of the publisher, editor, managing editor, and business manager are: Publisher and Editor— Sol Taishoff, Washington, D. U Managing Editor— Edwin H. James, Washington, D C. General Manager— Maurice H. Long, Chevy Chase, Md. 2 That the owner is: (If owned by a corporation, its name and address must be stated and also immediately thereunder the names and addresses of stockholders own- ing or holding 1 per cent or more of total amount of stock If not owned by a corporation, the names and addresses of the individual owners must be given. It owned by a firm, company, or other unincorporated con- cern, its "name and address, as well as those of each in- dividual member, must be given.) Broadcasting Publications, Inc., Washington, D. C. ; Sol Taishoff, Washington, D. C. ; Betty Tash Taishoff, Washington, D. C. 3. That the known bondholders, mortgagees, and other security holders owning or holding 1 per cent or more of total amount of bonds, mortgages or other securities are: (If there are none, so state.) None. 4 That the two paragraphs next above, giving the names of the owners, stockholders, and security holders, if any, contain not only the list of stockholders and security holders as they appear upon the books of the company but also in cases, where the stockholder or security holder appears upon the books of the company as trustee or in any other fiduciary relation, the name of the person or corporation for whom such trustee is acting, is given; also that the said two paragraphs con- tain statements embracing affiant's full knowledge and belief as to the circumstances and conditions under which stockholders and security holders who do not appear upon the books of the company as trustees, hold stock and securities in a capacity other than that of a bonafide owner: and this affiant has no reason to believe that any other person, association, or corporation has any interest direct or indirect in the said stock, bonds or other securities than as so stated by him. 5. That the average number of copies of each issue of this publication sold or distributed, through the mails or otherwise, to paid subscribers, during the twelve months preceding the date shown above is 16,506. Maurice H. Long Sworn to and subscribed before me this 4th day of October, 1954. Sheila A. Kelly (Seal) Notary Public. (My commission expires October 31, 1958). "for leadership and technical contributions in the formulation of the signal specification for compatible color television." Bernard Salzberg of the Naval Research Lab in Washington, D. C, received the Harry Diamond memorial award given to persons in government service for outstanding work in radio and electronics. IRE noted Mr. Salzberg's contributions in electron tubes, circuits and military electronics. Harold B. Law, RCA labs div., Princeton, N. L, was recipient of the Vladimir K. Zworykin Television Prize Award for contribu- tions to the development of the shadow-mask tri-color television picture tube. GE Executives Win Awards At Chicago Electronics Meet TWO General Electric executives were honored last week with the first award ever presented by the National Electronics Conference, during its 10th annual convention in Chicago's Sher- man Hotel. E. D. McArthur, manager of GE Electric Research Labs Electron Tube Section, and E. F. Peterson, marketing manager of the company's Radio-Tv Dept., were presented with a $250 cash award and certificate, recognizing papers "which introduce developments of a new and revolutionary character to the electronics in- dustry." They were cited for a paper on "the Lighthouse tube, a pioneer high frequency de- velopment," presented at the first NEC meet in 1944. These tubes, NEC explained, played an im- portant part in the development of hf radio and radar in World War II and are in wide- spread usage today. Presentation was made at a luncheon session last Tuesday. AB-PT Wins Industry 'Oscar' LEONARD H. GOLDENSON, president of American Broadcasting - Paramount Theatres Inc., parent company of ABC, will be presented the bronze "Oscar of Industry" at the "Financial Worlds' " annual awards banquet Oct. 25 at New York's Hotel Statler. The award was made to AB-PT for having the best annual report of the motion picture industry for the second consecutive year. A total of 5,000 an- nual reports were considered in the interna- tional competition and were judged in 100 industrial classifications for the best-of-industry awards. Peabody Awards Data Listed U. OF GEORGIA has prepared a pamphlet giving information on the 1954 George Foster Peabody Radio and Television Awards and con- taining an entry blank which may be sub- mitted no later than January 10, 1955, for consideration in the current competition. Copies may be obtained by writing to the dean of the Henry W. Grady School of Journalism, Athens, Ga. AWARDS SHORTS WATV (TV) Newark, N. J., presented New Jer- sey State Fair blue ribbon for Junior Frolics program from fair's radio-tv awards committee for being most popular program of its type during past year. NBC-TV Armstrong Circle Theatre program presented New Jersey State Fair blue ribbon from fair's radio-tv awards committee for out- standing program of its type and division on tv. CBS-TV presented 1953-54 American Legion Television Award carrying citation for "Back to God" program, Feb. 7, 1954, telecast of flag raising ceremony June 14, and "continued co- WPEN Philadelphia, last month observed its silver anniversary and at the same time presented awards to employes who have been with the station for 25 years. Wil- liam B. Caskey (left), vice president and general manager, presented diamond pins and inscribed gold watches to (2d I to r) Chief Engineer Charles W. Burtis, and en- gineers Thomas Ryan and Richard Shipp for their long service to the station. operation with American Legion in other en- deavors." Doris Corwith, supervisor, public affairs pro- grams, NBC, presented certificate of apprecia- tion from Veterans Administration for "out- standing service to U. S. veterans through the media of radio and television." KWRT Boonville, Mo., presented community service award from Veterans of Foreign Wars Post 4072 for public service rendered during past year. WOW-AM-TV Omaha, Neb., presented Dis- tinguished Service Award from Omaha Chap- ter, United Cerebral Palsy, for marathon simul- cast of last April which raised $135,519 to fight cerebral palsy. WNBW (TV) Washington, awarded citation from Benevolent and Protective Order of Elks for Our Beautiful Potomac series. KPIX (TV) San Francisco presented award by California State Fair for Western Farm and Family program, citing it as outstanding ex- ample of public service programming. WCBS-TV New York, presented special citation from Div. of Civil Defense, Air Warden Service, New York City, commending station for civil defense public service programming. Burton Minshall, president, Minshall Organ Inc., Brattleboro, Vt., given public service award from Academy of Broadcast Arts, N. Y., for "creating an electronic organ designed especially for the radio and television industry." WJAR-TV Providence, R. I., cited by Veterans of Foreign Wars of Rhode Island for donation of time in bringing VFW programs to people of state. Hazel Markel, women's commentator, WWDC- AM-FM Washington, will receive Citation Scroll from English-Speaking Union for "out- standing contributions for the betterment of British-American relations." Paul Jonas, sports director, MBS, presented with special plaque from Armed Forces Radio Service and was named honorary AFRS sports director during 1954 World Series opening. WTAG-AM-FM Worcester, Mass., presented citation from Savings Bond div., U. S. Treas- ury, Washington, for "outstanding cooperation" in aiding Savings Bond program. Page 94 • October 11, 1954 Broadcasting • Telecasting BROADCASTING TELECASTING eecast FILM FEATURE SECTION • What Walt Disney will do on television. Page 97 • Hunting headhunters for a tv film. Page 98 • New animation stand helps production. Page 110 fil m maker SHELDON REYNOLDS IF FOR no other reason, Sheldon Reynolds will be remembered in video history as the first man to make filming an American tv series abroad pay off. As he was born a scant 31 years ago, there is every likelihood this fact will eventually be only one of many. Creator-producer-director-writer of Foreign Intrigue, he first went to Stockholm in 1950 to make a pilot film. On the strength of it he sold the series to P. Ballantine & Sons (beer and ale) for an original 11 markets. The series now is seen in a total of 62 markets, 23 of which continue under Ballantine's sponsorship. Syndication of the remaining markets is handled by William Morris Agency. All told, Mr. Reynolds has produced over 130 Foreign Intrigue half-hour films and 26 Sherlock Holmes half-hours now in distribution by Motion Pictures for Television. A native of Philadelphia, Mr. Reynolds graduated from New York U. with a science major. After deciding against medical school in favor of writing for radio, he soon began turning out scripts for NBC Radio's My Silent Partner and We, The People and CBS Radio's Robert Q Lewis Show. The last two were broad- cast opposite each other. Before going abroad, he was writing Danger and other CBS-TV programs. Many fallacies surround this business of filming abroad, he declares. Foreign production is far from cheap. A minimum of at least $5,000 over what the same production would cost in the U. S. must be added to the budget. Apart from the lack of equip- ment and technique, he adds, "many previously good situations have been hopelessly ruined by major film companies that have Broadcasting Telecasting come in and thrown their money to the winds. You wouldn't be- lieve what happens to the uninitiated American business man." Foreign governments, with the exception of Communist-con- trolled ones, are most cooperative, Mr. Reynolds says. Such or- ganizations as the Marshall plan, tourist bureaus, airline companies and general charity groups also offer complete cooperation. No series, according to Mr. Reynolds, can stop at its initial notices. With that in mind, he has effected a major change in Foreign Intrigue. As the new fall schedule goes on the air, Gerald Mohr succeeds James Daly as the protagonist. Keeping two and a half months ahead of the telecasting date of each Foreign Intrigue showing in the U. S., the youthful entre- preneur has found time to get a backlog of Sherlock Holmes films in the can. This series, shooting in France and England, is an attempt to come close to the original Arthur Conan Doyle intent, he says. Starting when Holmes and Dr. Watson first meet at 35 and 38 years of age, respectively, Mr. Reynolds is trying to give the series a lighter touch than was given the feature films on the same subject. A bachelor, considered by many to be most eligible, Mr. Rey- nolds will probably not light in any one place in the near future. On his agenda is an adventure series, whose working premise is based on Foreign Intrigue, which will make use of cities and locations in the U. S. This series is reportedly under option to NBC-TV. Still in his mind is an idea for an anthology series to be made in Europe by a select group of actor-directors. October 11, 1954 • Page 95 WELCOME BACK TO: GREETINGS TO: ' 10VE LUCY 1 '""www I c"-TV-Mo„day 9:00 PM PHIUP MORRJS CIGARETTES WAKE ROOW FOR DADDY *Z» Ocnny Thomas n p i _ABC-TV-Toesdc.y V.u Filmed by D-P- • Automobiles pal, Mall cigarettes and Dodg r RAY BOIGER SHOW starring Ray Bolger Filmed by D.P.I. -ABC-TV Friday 9:00 LEHN & F1HK PRODUCTS CORP- OUR MISS BROOKS starring Eve Arden Filmed by DESILU PRODUCTIONS INC. CBS-TV-Friday 9:30 PM GENERAL FOODS WILLY starring June HaVOC A DESILU PRODUCTION CBS-TV-Saturday 10:30 PM GENERAL MILLS DECEMBER BRIDE starring Spring Byingtoii A DESILU PR°DUCJ'°" CBS-TV-Monday 9-.30 PM GENERAL FOODS V LINEUP Filmed by DESILU PRODUCTIONS INC. CBS-TV-Friday 10.00 PM VICEROY CIGARETTES MONDAY: TUESDAY: FRIDAY: kLucy" . kBride" kThomasy vBrooks" ^•Bolger" "Lineup'' SATURDAY: "Willy" TOTAL HOURS PER WEEK WALT DISNEY'S PLANS FOR TV HERE'S WHAT FAMOUS FILM MAKER WILL DO ON ABC-TV SHOWS A TOUR of the Disney studios and a pre- view of the entire Disneyland series will be given viewers of the program's opening tele- cast on ABC-TV Oct. 27, according to an exclusive run-down of program schedules of the hour-long filmed shows (Wed., 7:30- 8:30 p.m. EST) obtained last week by B*T. Walt Disney himself will serve as host of the new filmed series, which is widely be- lieved to be ABC-TV's answer to the highly- touted $200,000-$300,000 colorcasts being presented by CBS-TV and NBC-TV. Pro- duction costs of the Disneyland programs will be somewhat more modest, with a minimum average $100,000 per telecast, al- though for individual programs it may some- times amount to double or triple that sum. But then the Disneyland program's stars are not expensive "guests" from other branches of the entertainment world. In- stead, this series will feature Mickey Mouse, Donald Duck, Pluto and the other world- famed creations of the Disney pen, along with their live counterparts as caught by the Disney camera. ABC-TV is confident that the Disney stable of stars will be as popular with the tv viewers at home as it is with the movie-going public who provide capacity audiences for Disney's theatrical productions wherever they are shown. Sponsorwise, the ABC-TV series was sold out within two months of its an- nouncement last April. Three advertisers will divide sponsorship of the Disneyland telecasts on ABC-TV. American Motors Corp., through Geyer Adv., New York, will sponsor one half- hour of the program each week. The other by Marjorie Thomas half-hour will be sponsored on alternate weeks by Derby Foods (whose commercials will accompany the first half of the Oct. 27 telecast) through McCann-Erickson Inc., Chicago, and American Dairy Assn., through Campbell-Mithun Inc., Chicago. Commercials for American Dairy Assn. will combine live, film and animation, spokesmen for the dairy group appearing in both live and film sequences, preceded by animated lead-ins depicting the advantages of various dairy products, which will be changed in accordance with the season, and will include such topical items as a Christ- mas cheese gift box and holiday eggnog in addition to milk, butter and cheese. American Dairy Assn. also plans to in- clude reminders to tune in the program in its printed advertising, run chiefly in farm publications. Preceding the inaugural tele- cast, ADA state dairy branch managers will work with ABC-TV affiliated stations in ar- ranging special pre-series publicity. American Motors will promote its Disney- land sponsorship with posters in show rooms of Hudson and Nash dealers and in its printed advertising in over 2,000 newspapers. Commercials of the motor maker will combine institutional advertising and prod- uct promotion. On the opening show, the American Motors spot will disclose first a billboard, then pan to an open road shot of two models — the Ambassador and the Rambler — in action, while the announcer cites their merits and mentions other models in the American line. Derby Foods, whose first tie-up with Disney Enterprises was through the use of the cartoon "Peter Pan" characters in con- nection with Derby's Peter Pan peanut butter, plans to use two types of commer- cials on the Disneyland programs. One will stress the advantages of the Peter Pan pack- age; the other will involve Disney characters in search of a "treasure," the product. Both animation and live techniques will be used. The company is promoting the tv campaign to the trade in regional meetings, which fea- ture a kinescope showing Mr. Disney and Robert Kintner, ABC president, conferring. Mr. Disney and his staff have reportedly worked with the advertising departments and agencies of all three sponsors in the preparation of the commercials to be used. Each Disneyland program will be com- plete in itself. Subject matter will be taken from four realms of the entertainment world as mapped by Disney cartographers: "Fan- tasyland," "Frontierland," "Tomorrowland" and "True-Life Adventureland." On the program's premiere, the guided tour of the Disney studios will pause at a sound-stage of "20,000 Leagues Under the Sea," upcoming feature film, to show clips of the giant squid fight sequence. Further along, the tv audience can watch artists at work on "Sleeping Beauty," full-length Cina- mascope cartoon feature. Viewers also will be shown an animated map of the $10 mil- lion Disneyland amusement center, to be constructed on a 160-acre tract 25 miles south of Los Angeles, as Mr. Disney believes the parallel between the park and the tv series can best demonstrate the video pro- grams to come later in the series. (Continued on page 106) MICKE/ MINNIE GOOFY DONALD PLUTO The celebrated animals of Disneyland will be seen for first time on television. Broadcasting • Telecasting October 11, 1954 • Page 97 AN Amaracairo onlooker A NEW series of half-hour color films, now being produced in Latin America under the generic title, Adventure Is My Business, will shortly be offered to U. S. tv stations and advertisers, according to a letter sent to B#T by Kenneth Herts, writer-director of the series which is being produced by a new company, American Productions. The com- pany was formed, Mr. Herts reports, in co- operation with Impro Inc. at Hal Roach Studios. Films so far completed of this semi-docu- mentary series cover such subjects as catch- ing condors by hand, trapping a puma, head- hunting, the capture of a 20-foot boa, a wild boar hunt, whale fishing, a trip down the Amazon by raft and a visit to a lost city of the Incas, according to Mr. Herts. The condor-catching film, he writes, "re- quired us to spend three weeks in the Andes at an altitude of 17,000 feet. Four of us lived in two six-foot traps for five consecu- tive days before condors finally came to feast on a dead burro that was strategically placed atop a trap." The headhunters' film, he relates, was "filmed during an actual raid" and includes pictures of the head-shrinking process for which "the Jibaros are world famous." He laconically adds that some changes will be necessary before this film is shown on tv. The story line, Mr. Herts explains, is based around assignments received by Robert Wells, a writer-adventurer-naturalist, who may be called on to write a story on FILMERS SEEK TV ADVENTURE Boas, condors and headhunters are all in day's work ON LOCATION amid 2,000-year-old Inca ruins, Kenneth Herts (front center with head turned to right) directs his crew in filming a tomb discovered on the site. head hunters, rid a ranch of a destructive puma or catch two condors for a New York zoo. When he gets an assignment, the American Productions crew goes along. Mr. Herts says he formed American Productions when he decided to stay in South America, where he had been sent by RKO to produce and direct a cinecolor motion picture about Inca treasure. He had formerly been in charge of production for United Television Artists, producing, direct- ing and writing Club Celebrity, and had written a number of tv series, he reports. His producer, Herb Strock, produced an early tv series, Cases of Eddie Drake, and also "originated and produced the first seven Dragnet films and is now directing programs for Ziv," Mr. Herts writes. The associate producer, Richard Taylor, "used to write for Dragnet and now writes for Ziv." Although to date the Adventure Is My Business series has been confined to South American countries — Peru, Chile, Bolivia, Colombia, Ecuador and Brazil — the group has plans to go to the Belgian Congo, Mr. Herts says. "The entire series is financed by ourselves and costs about $6,500 for each," he states. GIANT CONDOR, "40 pounds of fighting fury," does his utmost to belie the fair catch signal given by Robert Wells, star of the tv series, seen demonstrating that adventure in ROBERT CUMMINGS W m §m eati be your hew : / Here's the rib-tickling family show that has entertained big, BIG network audiences (National rating of 29.9!) with a sales-success record on everything from Automobiles to Beer to Cigarettes. Best of all, "My Hero" keeps drawing the crowds even when it comes back for bow after bowl a 7 station market— "My Hero" gets a 18,3 ARB rating to put it in the Top Ten of syndicated TV Hint shows! Just a few of the sales-alert, bud- get-conscious sponsors who have made "My Hero" their hero: Atlas Furniture Co- DETROIT Chevrolet Dealer SEATTLE Duquesne Beer. „ „_ .^.WHEELING, ERIE Ever Ready Battery Co - LOS ANGELES Chase & Sanborn.. LOS ANGELES Winn Oil LOS ANGELES Purr's Supermarkets .EL PASO Holmes Tire Co. .__ MADISON James Cashman. LAS VEGAS Miami Valley Dairy DAYTON Piggly Wiggly Food AMARIllO Rimer Meat Products— -.. ROCHESTER Sweet Caporal ... CANADA Supermarkets, liw JLUBBOCK Taylor Insurance. „..„.PINE BLUFF Premier Foods. „...NIW YORK CITY Wheian Drug Stores. .„ NEW YORK CITY RCA Victor TV Co. „ _ KEARNEY Skelly Oil Co....... .._ .MONROE, LA. York Air Conditioning. JHUTCHINSON, KAN. YOU CAN STILL BUY "MY HERO" IN MANY MARKETS . • *$ome &\/&ri first tun / 39 weeks of half hour top-rated situation comedies with full family appeal. WtTE! WIRE! VHONB! for full details and merchandising plan tor sponsors! 25 WEST 45th ST., NEW YORK 36, N.Y. • PL 7-0100 Baltimore • Beverly Hills • Boston • Chicago » Dallas • Detroit • St. Louis Atlanta AMERICA'S LEADING DISTRIBUTOR OF QUALITY TV FILMS COLONEL MARCH OF SCOTLAND YARD • MY HERO • TERRY AND THE PIRATES TOWN AND COUNTRY TIME • SECRET fILE U.S.A. « THE STAR AND THE STORY Now! Especially Programed fotTI/! 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Arrangements have even been made for your purchase of prizes at a small fraction of their # nationally advertised price. • "TUNE-O" is the merchandising • buy of any TV buyer's life ! "TIME FOR TUNE-O" i$ «? Sales-Tested Win net! One of radio's most successful shows on over 500 stations— now especially programmed for TV and ready to be custom fitted to your own local re- quirements . . . Vi hour or full hour— from once to 5 times a week! Emybody lorn Tune-0, the Musical Bingo game! Created by: Richard H. Ullman, Inc. Executive Producer: Elliot Alexander For full information WRITE! WIRE! PHONE! £ OFFICIAL FILMS mc 25 WEST 45th ST., NEW YORK 36, N.Y. • PL 7-0100 Atlanta * Baltimore * Beverly Hills * Boston • Chicago • Dallas • Detroit • St. Louis AMERICA'S LEADING DISTRIBUTOR OF QUALITY TV FILMS COLONEL MARCH OF SCOTLAND YARD • MY HERO • TERRY AND THE PIRATES TOWN AND COUNTRY TIME • SECRET FILE U.S.A. • THE STAR AND THE STORY 1 The Incomparable . . . APS TV Production Music LIBRARY 321 different TV Production Aid Selec- tions, available from no other source, and built expressly for telecasters. More telecasters use APS than any other transcription library- — once you've heard this APS TV production music, you'll know why. HERE'S WHAT YOU GET: 321 different TV Production Aid Selections — music available from no other source — all carefully coded by production experts in a specially designed catalog which actually spells out the most functional use of every single selection. Every se- lection precisely timed, all faithfully re- produced on 16 inch virgin vinylite lat- eral transcriptions for ease of handling and highest fidelity. Every selection tailored to meet the most exacting re- quirements. HERE'S WHAT YOU PAY: Just $19.50 per month on a simple one year contract basis. Write, wire or phone. FILM NEWSREEL TV nfiffwirtw! Saves You Money, Worry and Mistakes! COMPLETE TV FILM SERVICE FOR PROGRAMS OR COMMERCIALS Shipping • Splicing • Routing, Scheduling, Print Control Records * Examination, Repair, Cleaning, Report on Print Condition • Storage Supplies, Equipment DED TV FILM SERVICE LOS ANGELES • NEW YORK 904 N. La Cienega 630 Ninth Ave. BR 2-7825 JU 6-1030 SYNDICATED Badge 714 of NBC Film Div. is bought on WSYR-TV Syracuse, N. Y., by the First Trust and Deposit Co. At contract signing are (I to r): Art Knorr, WSYR-TV account executive; Warren Pease, First Trust vice president; Ed Labes, Flack Adv. account executive; Grover Hubbell, Flack Adv. vice president; E. R. Vadeboncoeur, station president, and William V. Rothrum, station vice president. CONCLUDING arrangements for Ziv Tv's Meet Corliss Archer series on WBAL-TV Baltimore are (I to r) Willis K. Freiert, sales manager for WBAL-TV; James Mcllvaine III, merchandising manager Renuzit Home Products Co.; Stanley Goldstein, radio-tv director, Feigenbaum & Werman. CONTRACT for WTVI (TV) St. Louis sta- tion break ID slides to carry a Vess Bottling Co. message is discussed by A. F. Ober- beck, Vess Co. president (seated), and Jim Anderson, WTVI account executive. Campaign calls for a minimum of 150 sta- tion breaks per week. OKLAHOAAA Television Network [KTVQ (TV) Oklahoma City, KTEN-TV Ada, and KGEO-TV Enid, all Oklahoma] gets its first contract with the sponsorship of Tele- vision Programs of America's The Adven- tures of Ellery Queen, on a 39-week basis, by Oklahoma Gas and Electric Co. (L to r): KTVQ Sales Mgr. Raymond Ruff, representing the network; Paul Hoheisel, advertising and publicity manager, OG & E, and John Esau, KTVQ president. JOHN S. McKee, president of Electrical & Mechanical Supply Co., El Paso, Tex., authorizes 52 weeks of NBC Film Div.'s The Falcon series over KTSM-TV there under new sponsorship - merchandising plan worked out by John Conboye, sta- tion account executive. Standing (I to r) are Frank M. Coons, Electrical & Mechan- ical sales manager, Mr. Conboye, Karl O. Wyler, KTSM-TV president, and Al Hatch, E&M general manager. Page 102 • October 11, 1954 Broadcasting • Telecasting Bring local scenes to your TV screens CINE-KODAK SPECIAL II CAMERA, 16mm. Ideal for news... advertising... special events Here's how you can bring new sparkle, new force to news programs — with on- the-scene films of local events that you can telecast any time at your conven- ience. Here, too, is how you can in- crease advertising income — by produc- ing commercials on film. One 16mm. motion-picture camera — the Cine-Kodak Special II — has ev- erything you need! Fades, dissolves, mask shots, slow motion, multiple ex- posures are just a few of the effects you can get without special apparatus! Famous Ektar Lenses — Kodak's highest quality — assure clear, faithful pictures that will telecast sharply. For greater impact, lower operating costs, and increased income, equip your station with the Cine-Kodak Spe- cial II. See your Kodak Audio-Visual Dealer for complete information and prices ... or just mail the coupon below. EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y. Please send name of nearest Kodak Audio-Visual Dealer and information on: □ Cine-Kodak Special II Camera □ Kodascope Pageant Sound Projectors □ Eastman 16mm. Projector, Model 25 □ Kodascope Analyst Projector NAME TITLE 10-82 COMPANY. STREET. CITY STATE. (Zone) For ajl your TV movie-equipment needs ANALYSIS AND EDITING. Especially designed for critical 16mm. film study, the Kodascope Analyst Projector has a special heavy-duty re- versing mechanism which permits instantaneous and repeated reversing, without damage either to projector or film. A Daylight Viewer built into the case permits desk-top viewing as well as standard screen projection. $295. FOR PERMANENT INSTALLATION. The Eastman 16mm. Projector, Model 2 5, gives sound and vis- ual reproduction compa- rable to the finest 3 5mm. projectors. Sealed-in-oil- bath movement, separate motors for blower, reel, and main projector drive, t>lm exceptionally stable drive mechanism, assure* ultra-smooth perform- ance. Light source may be either tungsten or high-intensity arc. FOR OUTSIDE SHOWINGS. The Kodascope Pag- eant Sound Projector is lightweight, built into a single handy-to-carry case. Easy to set up, thread, and operate, it is a favorite among TV salesmen for showings at advertising agency, client's office, and other outside-the-studio locations. True-rated amplifier, well-baffled speaker, and Kodak's exclusive sound-focusing feature give films optimum sound fidelity. Shown above, the Pageant Model AV-151-S — single-case, 15-watt projector with 8-inch speaker — $440. Five other models from $42 5. Prices subject to change without notice. Broadcasting • Telecasting October 11, 1954 Page 103 51 MARKETS PRIOR TO NATIONAL RELEASE! Top prestige television sponsors like Richfield Oil, Schmidt's Beer, Kennecott Copper, Meister Brau Beer and Sealtest Dairy Products have purchased MAYOR OF THE TOWN starring Thomas Mitchell, in 5 1 markets. CONSISTENTLY TOP RATED AS RADIO SHOW r MAYOR OF THE TOWN, as a nationally sponsored radio program, placed consist- ently in the upper 1 0 '/< of all national Hooper Ratings for eight consecutive years. Here is THOMAS MITCHELL, star of Hollywood and Broadway, in his greatest role as the warm and friendly mayor of an average American town. He guides this town with the wisdom, tolerance and good humor that symbolize our American way of life. Both MAYOR OF THE TOWN and THOMAS MITCHELL are perennial favorites of millions who have eagerly anticipated seeing this pair in their homes on television. Favorites MARILLY and BUTCH will be back with the mayor on this stimulating half-hour series ... a sure sales-getter. MAYOR OF THE TOWN is a completely promoted and merchandised series sold on a 39 for 52-week basis. It may still be available in your market. CHECK TODAY! MAYOR OF THE TOWN is a RAWLINS-GRANT PRODUCTION in association with GROSS-KRASNE, INC. ii > BflHi rf* OSCAR - Academy of Motion Picture Arts & Sciences - "Stagecoach." EMMY- Academy of Television Arts & Sciences- "Best TV Actor." TONY- Antoinette Perry -Best Performance, Musical Comedy- "Hazel Flagg." DONALDSON AWARD Best Performance of Broadway Actor- "Hazel Flagg." ROY COOPER McGRUE AWARD - Dramatists Guild - "Little Accident." LET THOMAS MITCHELL SELL FOR YOU! THOMAS MITCHELL, one of America s best known and be- loved actors who has won every major acting award,* will HELP YOU SELL WITH PERSON- ALIZED COMMERCIALS. I Nowhere else can you have this great SELLING combination of THOMAS MITCHELL as the MAYOR OF THE TOWN. CONTACT YOUR NEAREST UTP OFFICE TODAY! HOME OFFICE HOLLYWOOD 650 N. Bronson HO 9-8321 NEW YORK 444 Madison PLaza 3-4620 CHICAGO 360 N. Michigan CEntral 6-0041 Hollywood • New York • Chicago • Dallas • New Orleans • Kansas City („„ Fmnricro • St. Louis • Pittsburah • Atlanta • Minneapolis c 3 0 01 tf) C i : < 0 e Director Norman Foster (back to camera) guides the shooting of a sequence from "Davy Crockett" with (center) Fess Parker, portraying the title role, and trio, Gene O'Quin, Harold Hensley and George Bruns, which will be a three-part feature in "Frontierland" segment of ABC-TV Disneyland. DISNEY ON TV (Continued from page 97) Ben Sharpsteen, in charge of "True-Life Adventure" features, will locate the 32 teams of nature photographers currently in the field working on feature and tv material. Five clips will be shown of reptiles from the Galapogos Islands; reindeer from Lapland; native musicians from Morocco; penguins from Falkland Islands, and a bullfight from Portugal. Mr. Disney will discuss the upcoming "Frontierland" segments, which will treat real men who became legendary and legendary men who became real in Ameri- can folklore. To illustrate, viewers will see a test stage with Norman Foster, director, guiding the star, Jess Parker, in a musical sequence from "Davy Crockett," three-part full-length film being shot specifically for tv in Tennessee. To highlight "Tomorrowland," Ward Kimball will give a pictorial representation of upcoming programs by means of models and animation. He is director of the three- part "Man in Flight" film created for tv in which the stress is on science facts instead of science fiction. This film is divided into a trip from the earth to a space station, a trip around the moon and an expedition to Mars. These will be presented on future pro- grams of the series. Mr. Disney will then introduce "Fantasy- land" in which his familiar cartoon char- acters will be featured, in addition to new ones as yet unknown to the public. A se- quence from the "Song of the South" feature will illustrate the direction this segment will take. Last part of the initial program will be a salute to Mickey Mouse, tracing him from the character who in the '20s tried to emulate Charles Lindbergh up to the climax of his career 20 years later, when he hit the big time with Leopold Stokowski in the feature-length "Fantasia." The producer at the end of each program will have a four-minute segment of high- Schematic aerial view of Disneyland, the 57V2-acre amusement park to be opened the summer of 1956, around which much of ABC-TV Disneyland will revolve. Page 106 • October 11, 1954 Broadcasting Telecasting lights from the following week's program in typical movie trailer fashion. The ABC-TV Disneyland program schedule, though subject to change, runs as follows: November 3 — Fantasyland. Special tv version of "Alice in Wonderland." November 10 — Adventureland. To an- swer, "How did those guys get those pic- tures?" behind-the-scenes clips from "Van- ishing Prairie' and "Water Birds" will serve as explanation, followed by "Seal Island" in its entirety. November 17 — Fantasyland. "Story of D. Duck." November 24 — Fantasyland. Special tv version of "So Dear to My Heart." December 1 — Fantasyland. Program de- voted to dogs with emphasis on the studio's progress on dog subjects. Featured is the "Story of Pluto," with clips from the upcom- ing "Lady and the Tramp" feature. December 8 — Adventureland. "Operation Under the Sea" will use specially shot marine footage to show that the last frontier, as far as man's knowledge is concerned, lies on the ocean floor. December 15 — Frontierland. "Davy Crockett, Indian Hunter," first film in this specific series. December 22 — Fantasyland. Special tv version of "Three Caballeros," combination of live action and animation. December 29 — Adventureland. Clips from "Beaver Valley" and undetermined footage from "African Lion," new feature currently in the works. January 5 — Fantasyland. Special tv ver- sion of "Treasure Island," first part. January 12 — Fantasyland. Special tv ver- sion of "Treasure Island," second part. January 19 — Fantasyland. "Story of Monsters," with Willie Ley collaborating, deals with fabulous legendary and existing monsters, such as the unicorn, the Old Man of the Snow from the Himalays, etc. January 26 — Frontierland. "Davy Crockett Goes to Congress," second film of this group. February 2 — Tomorrowland. "Man in Flight," first film in the series on which aero- nautical experts, including Dr. Heinz Haber, space medicine expert; Dr. Wernher von Braun, rocket engineer, and Mr. Ley, science writer, have collaborated. February 9 — Adventureland. Various clips as background, followed by showing of "Nature's Half Acre" in its entirety. February 16 — Fantasyland. "The Goofy Story." February 23 — Fantasyland. An Academy Award review, or a symposium of all the great Disney products which have won the producer a total of 21 "Oscars." March 2 — Frontierland. "Davy Crockett at the Alamo," third and last film in this series. March 9 — Fantasyland. While listed as "Story of Fables," not too much is known about its progress yet. March 16 — Tomorrowland. "Man in Flight," second part. Remaining programs of the Disneyland series are still in the planning stage. Ex- pected to be included are: the third part of "Man in Flight," another Frontierland feature, more about Disneyland Park as it progresses and "How Do You Doodle," a combination of animation and live action. FEATURES SELL HARDWARE RESULTS of a merchandising-promotion campaign cooperatively sponsored by a hard- ware distributor and a group of its suppliers over WBNS-TV Columbus, Ohio, have proved to be "an immediate success," ac- cording to co-sponsor Smith Brothers Hard- ware Co. Using a weekly program, Academy Playhouse, which features feature-length, first-run films, the distributor-supplier com- bination promotes 8 to 10 "tv specials" per show. L. E. Hall, sales vice president of Smith Brothers, advised WBNS-TV Mer- chandising Director Mort Sherman that "four days after the first show, we sold completely out of every 'tv special' offered." To back up the tv campaign, Smith Brothers placed 20,000 pieces of point-of-sale ma- terial with its dealers tying in the "tv specials" at the store level and WBNS-TV notified 750 central Ohio retailers about the promotion and supplied key dealers with tune-in display signs. Mr. Hall suggested that a similar show "would be equally suc- cessful in any other tv area in the country." NOW... Famous BALANCED TV Head supporting a TV camera. Both are mounted on one of our all-metal tripods, which in turn is mounted on a Ceco Spider Dolly. Here is a "team" outstand- ing for versatility and maneuverability in studio or on location. i ALL-METAL TRIPOD MICRO RELAY Micro wave relay beam reflector head, also metal tripod. Head is perfect for parabolas up to 6 ft. diameter, withstands torque spec's environmental treated. Tripod legs work in unison, one lock knob, spurs and rubber foot pads included. New Model C BALANCED TV Head provides correct center of gravity in a FLASH — without groping. No matter what focal ^ "■ ,^^0^ length lens is used on the turret, the camera may be balanced by the positioning handle without loosening the camera tie-down screw. Something every camera- man has always desired. ROOFTOP CLAMPS Secures tripod of camera or beam reflector to car top. Made of bronze and brass, with ball-type, yoke-swivel construction. A lot de- pends on roof clamps— that's why these are made with EXTRA care. Similar to BALANCED TV head but much lighter in weight (only 20 lbs.), this new Professional Junior Spring head is ideal for Vidicon cameras weighing up to 25 lbs. Spring head tilt assures camera will return to neutral position when lever is in unlocked position . . . a wonderful safety factor. NEW PORTABLE 3-WHEEL COLLAPSIBLE DOLLY Dolly folds to fit into carrying case-18"xl2" x36'.' Weighs only 60 lbs. Has wheel in rear for steering, which may be locked for straight dollying. MINI-PRO New lightweight all- metal MINI-PRO Tri- pod fulfills a tre- mendous need — especially for Vid- icon cameras weighing up to 8 lbs. Low height measures 33" and maximum height 57". Re- versible spur and rubber cushions. Max- imum leg spread 35°. FRANK C. ZUCKER DOLLY % COLLAPSED (^flin€Rfl€(^jipni€nT(o. | DEPT. B-10-13 1600 BROADWAY . NEW YORK CITY || Broadcasting • Telecasting October 11, 1954 • Page 107 NBC FILM DIVISION SERVING ALL SPONSORS . . . SERVING ALL STATIONS 30 Rockefeller Plaza, New York 20, New York; Merchandise Mart, Chicago, Illinois; Sunset & Vine Sts., Hollywood, California. In Canada: RCA Victor, 225 Mutual St., Toronto; 1S51 Bishop St., Montreal Page 108 • October 11, 1954 Broadcasting • Telecasting BADGE 714 set best record in TV its first year. . . Now, 39 new episodes added for a second great year. A group of sponsors unafraid of the word "re-run" bought badge 714 (formerly Dragnet) and ran it, in many cases, against some of the top-rated network shows. In virtually every case, badge 714 pulled a bigger share of the audience, and for an extraordinarily low cost per thousand. The new series of 39 additional badge 714 programs will keep up this record. And other nbc film division re-run programs are duplicating it market by market, month by month. When a successful film program enjoys a return engagement, it usu- ally reaches a larger audience than it did the previous time. BADGE 714 ARB RATING FACTS City Cincinnati Time Mon. 9:30 Badge 714 Rating 22.7 Competition and Ratings Studio One Sports Roundup; Pat Harmon 21.8 11.5 Dayton Mon. 9:30 25.8 Studio One 20.9 Denver Sun. 7:00 21.2 Victory At Sea Loretta Young Break The Bank 12.5 11.4 10.8 Memphis Sun. 9:30 34.1 What's My Line 19.4 Minn. -St. Paul Mon. 8:30 24.0 Studio One Spotlighting Sports 18.9 0.8 Portland, Ore. Mon. 7:00 36.6 Studio One 19:3 Rochester, N. Y. Sun. 7:00 26.1 Paul Winchell 22.6 Salt Lake City Tues. 9:30 50.0 Godfrey and Friends 21.5 San Francisco Wed. 9:00 26.7 NBC Kraft Theatre Liberace 22.5 13.7 Seattle-Tacoma Fri. 9:30 29.5 Our Miss Brooks TV Soundstage Movietime 18.9 8.1 2.5 Syracuse Sun. 6:00 21.4 My Favorite Husband 5.0 Wichita Sun. 6:00 36.8 Life With Father 17.9 All data latest available from ARB as of June, 195t. Here Is A Choice Selection Of Other NBC FILM DIVISION Successful Re-Runs: DANGEROUS ASSIGNMENT Outrates such time period competi- tion as "Blue Ribbon Bouts" in Dallas-Ft. Worth, "Voice of Fire- stone" in San Francisco. VICTORY AT SEA Won larger audiences in syndication than it did originally on network run in such markets as New York, Chicago, Philadelphia. CAPTURED Lifted time slot ratings for such stations as WAAM, WWJ-TV, WDAF-TV, KTTV, WOR-TV, WFIL-TV, KING-TV. THE VISITOR Collects well over-the-average shares of audience in such highly competi- tive markets as Chicago, Portland, Phoenix, Salt Lake City. Broadcasting • Telecasting October 11, 1954 * Page 109 'ERRORITIS' CURE Trans film finds specially designed animation stand solves particularly plaguing problem ONE of the biggest problems that has plagued producers of animated television commercials has been the correction of errors that crop up in normal production. Transfilm Inc., New York, one of the leading producers of tv commercials and motion pictures, believes it has come up with a solution to "erroritis" with its spe- cially designed animation camera stand, added recently to the firm's production equipment at a cost of $30,000. Abe Liss, art director of Transfilm, con- tends it is the most efficient animation stand extant because it provides for "a much smoother, accurate and precise animation service than ever before." "Every moving part of the stand has an automatic counter so that all moves may be recorded," Mr. Liss explained. "As there is no variation whatsoever, revisions may be made without costly retakes of the complete sequence. This used to be very difficult." The stand is manufactured by the Caesar- Saltzman Co., New York, and was custom- built to Transfilm's order. It weighs ap- proximately 3,000 pounds and is equipped with 16 mm and 35 mm cameras. The stand is operated electrically through a com- plex control panel and, according to Mr. Liss, enables the cameraman to "shoot" many animated sequences in a fraction of the time required by conventional stands. The table of the stand can move in any direction — east, west, north, south, up, down, diagonally and revolving — and photography and movement may be done at different speeds at the press of a button. Although Mr. Liss believes the stand's main selling features are its accuracy and quick service, he pointed out it can achieve some reduction in costs. As an example, he noted that with a conventional stand, long zooms may require one or two days of art preparation and many different size drawings or reproductions of the same pic- ture. A zoom on the new stand, he said, memo from ■ <7 vi> • ^ T.~~- "nu,oid ct • • • ,. concept *» lis,e" l° " ,ou have C« I»« V W • - 'T ******* U*taW j£ d0„.t »» eoUat " !, to «*e 101 *" » the tac« about AT pboning or v elclu^W ,0r TV. f""0U|pS TV Catalog ^ <* ' . ORchard 4-7400 TRANSFILM's specially-designed anima- tion camera stand in use. requires only one piece of art work which may take only three or four hours of art preparation. "In this way, the cost of art work is re- duced," Mr. Liss observed. "Another sav- ing can result from the accuracy of the machine. Very often, an agency will in- dicate a revision. With this machine it is possible to go back to the exact spot where a revision is wanted, perform it, without lengthy and therefore costly retakes." The stand was used recently for a series of filmed commercials made at the request of BBDO for Betty Crocker cake mixes. The commercials are described as "offbeat," with the angel food cake mix employing sampler needlepoint as a vehicle for animation and the others employing abstract art. Mr. Liss reported that both sponsor and agency were "enthused" with the results. "We think this stand will enable Transfilm to do practically anything in the animation field," Mr. Liss concluded. "Creative ar- tists plus advanced technology in the anima- tion stage assures the screen quality of the final product. At this level, we appreciate the importance of our new animation camera stand." FREE from human errors, this Betty Crocker commercial grows from close-up to full scene in 80 smooth, sharp frames. Page 110 • October 11, 1954 Broadcasting • Telecasting Only STEEL can do so many jobs so well Drums That Are Hard To Beat . Strong, leak- proof steel drums, made by United States Steel, are unsurpassed as containers for shipping al- most anything anywhere. You'll find them traveling all over the world, bearing gasoline, paint, chemicals, foods, scores of other commodi- ties. Only steel can do so many jobs so well. This trade-mark is your guide to quality steel Hurricane Damage? No, this demolition job is „ . being done on purpose ... to make way for some SEE UNITED STATES STEEL HOUR. It's a full-hour TV program presented every new, modern buildings in a large eastern city. But other week W Unlted states Steel. Consult your local newspaper for time and station, whether buildings are going up, or being torn down, most of the "burden" is carried by the wire MM _ rope with which the big cranes, hoists and diggers ^1 I t ^^^T mm ^^^m i^T I are strung. It has to be strong, tough, reliable ... I l«H I I I L\ i I I and it is, when it's USS Tiger Brand Wire Rope. %f |l | | L mmW W I I Mm ^# | L L L For further information on any product mentioned in this advertisement, write United States Steel, 525 William Penn Place, Pittsburgh 30, Pa. AMERICAN BRIDGE . . AMERICAN STEEL & WIRE and CYCLONE FENCE . . COLUMBIA-GENEVA STEEL . . CONSOLIDATED WESTERN STEEL . . GERRARD STEEL STRAPPING . . NATIONAL TUBE OIL WELL SUPPLY . . TENNESSEE COAL & IRON . . UNITED STATES STEEL PRODUCTS . . UNITED STATES STEEL SUPPLY . . Divisions of UNITED STATES STEEL CORPORATION, PITTSBURGH UNITED STATES STEEL HOMES, INC. • UNION SUPPLY COMPANY • UNITED STATES STEEL EXPORT COMPANY • UNIVERSAL ATLAS CEMENT COMPANY 4-1445 Broadcasting • Telecasting October 11, 1954 • Page 111 ABC SUNDAY CBS DuMONT NBC ABC MONDAY CBS DuMONT NBC ABC TUESDAY CBS DuMONT NBC ABC 6:00 PN 6:15 6:30 6:45 7:( 7:15 7:30 7:45 8:15 1-3Q 8:45 9:15 9:30 9:45 10:00 10:15 10:30 fi 10:45 Skippy Peanut Butter You Asked For It L Pepsi- Cola Playhouse Flight No. F The Big Picture F Gruen-Amr Safety Bazo Winchell Packard Mtr. M artha Wright Dr. I. Q Dodge Break the Bank 11:15 Pli Omnibus Aluminium Co. of Canada Scott Papei Norcross Electric Companies Alt. Wks. Prudential You Are There Campbell Soup Lassie Am.Tobaccc Prvt Sectry (alt. wks.) Jack Benny Lincoln- Mercury Dealers Toast of the Town L General Electric GE Theatre F Bristol- Myers The Celesti Holm Show L P. Lorillard Father Knows Best Jules Montenier alt. wks. Bemington Band What's My Line L .Norwich Sunday News Spec. TBA Clorets & Pharmaceu- ticals Inc. Rocky King Detective Serutan Life Begins at 80 The Music Show Revere alt. Sunday > Pan Amer. Meet the Press L Gen. Foods Roy Rogen F Toni Frawley Corp. (alt. with) People Are Funny Reynolds Mr. Peeper: L Colgate- Palmolive Comedy Hour L 7:30-9 p.m. Spectacular, (inter- mittently) Rynlds. Mtl H. Bishop Sunbeam L Goodyear Corp. (alt. with) Philco Corp. TV Playhouse P&G Loretta Young Show F R. J. Reynolds The Hunte F Kukla, Fra and Ollie Tide Water Oil Daly-News Ralston- Purina Name's the Same L Enterprise USA F Voice of Firestone L College Pres Conference News L Boxing From Eastern Parkway Neutral Corner L Amer. Horn- Prod. New: Ligg. & Mys Perry Comi L Carnation (alt.) Goodrich Burns & Allen L Lever- Lipton Godfrey's Talent Scouts L Philip Morris I Love Luc F General Foods December Bride L Westing- house Studio One L Longines Chronoscopi Co-op Capt. Video 7;15-7;30 Miles Labs Morgan Beatty and tbe News Co-op Monday Night Fights Chris. Schenkel Co-op At Ringside Kukla, Fray and Ollie Toni Co. Tony Mar- tin Show L John Daly News Camel News Caravan L DuPont Cavalcade of America RCA Amer. Chich Speidel Caesar's Hour No Net. Service Florida Citrus Twenty Questions L Dow Chemical Medic F Johnson Wax alt. with American Tobacco Co Robert Montgomery Presents American Tobacco alt. Dodge Danny Thomas Show U.S. Steel United States Steel Hour alt. weeks Elgin The Elgin Hour Exquisite Form- Quality Goods (alt. wks.) Stop the Music American Tobacco News L Gold Seal Jo Stafford L Red Skellon Int. Hrvstr alt. wks. Nabisco Halls of Ivy st. 10/19 Carter Prod alt. wks. O'Cedar Meet Milli< i L Nash- Kelvinator alt. wks. Block Drug Danger L Pet Milk Co alt. wks. Life With Father Alcoa See It Now Co-op Capt. Video 7:15-7:30 Miles Labs Morgan Beatty and the News Vitamin Corp. of America The Goldbergs One Minute Please H. J. Heinz Co. Studio 57 Dinah Shor Chevrolet L Camel News Caravan L Buick Berle Show (20 shows) M. Raye Show H. Bishop (10 shows) Bob Hope Show (6) Gen. Foods TBA— 3 P&G Fireside Theatre F Armstrong's Circle Theatre L Truth or Consequenc P. Lorillard L It's a Great Life Chrysler Corp. L Kukla, Frai i and Ollie Tide Water Oil Daly-News Soldier Parade L-S eff. 20/27 American Motors American Dairy Derby Food i Disneyland efif. 10/20 Liggett- Myers The New Stu Erwin Show Remington Rand- Knomark mfg. (Alt. wks.) Masquerad : Party Ben Av, Ligt Per G i F Fr (al Pi We I! Br. ever 8:30. C I R< I' A Pal Blu. I Spo Lc Chr. ABC SUNDAY _C£S DuMONT NBC ABC MONDAY - FRIDAY CBS DuMONT NBC ABC SATURDAY CBS DuMONT NBC 1:30 PM 1:45 2:00 2:15 2:30 2:45 Pro , 3:00 CI 1, c 3:15 Stj Oiln F 3:30 Br 3:45 Wa R. 1 4:00 An (1 (R 4:15 4:30 4:45 5:00 Knal sors Kukla, Frai and Ollie John Daly News Coca-Cola Eddie Fishei L Camel News Caravan L General Mills Lone Ranger F GE I Married Joan F The Mail Story L Scott My Little Margie F Chevrolet T-Men in Action Krafts Foods Television Theatre L Brillo— So You Want to Lead a Band Hazel Bishop This Is Your Life (alt. wk.) P&G Kraft Foods Kraft TV Theatre Big Town A. C. Spark Div.— G.M. (alt. wk.) Lever Bros. F American Tobacco News 7:30-7:45 pni Gen. Electri< Jane Fromar General Electric Ray Millanc Show Chrysler Motors Climax — Shower of Stars Singer Sew'g alt. wks. Parker Pen Four Star Playhouse Philip Morris Public Defender L Carter Prod; Alt. Whitehall Name That Tune L Walter H. Johnson & Co. Capt. Video 7:15-7:30 Miles Labs Morgan Beatty and the News Kukla, Frar and Ollie Dinah Shon Chevrolet L Tide Water Oil Daly-News Consolidatec Cosmetics Inc. They Stand Accused DuMont Labs What's the Story Camel News Caravan L Gen. Mills Frawley Corp. (alt. wks.) Stu Erwin F DeSoto- Plymouth Groucho Marx F Lambert Hotpoint (alt.) Ozzie & Harriet F Borden Justice L Lehn & Fink Ray Bolger Chesterfield Dragnet F Armour Bristol- Myers Paul Hart- man Show Ford Theatre F In Our Time F Lever Bros. Lux Video Theatre L Pharmaceu- ticals News Ligg. & Mys. Perry Como L General Foods Mama R. J. Reynolds Torjper Schlitz Playhouse of Stars F General Foods Sanka Our Miss Brooks F Brown & Williamson The Line-Up American Oil Hamm Brewing (alt. wks.) Noxzema Person to Person Longines Chronoscop* Co-op Capt. Video 7:15-7:30 Miles Labs. Morgan Beatty and the News Pharmaceu ticals Inc. The Stranger P. Lorillard Lentheric Inc. Chance of Lifetime Time Will Tell Coca-Cola Eddie Fishei L Camel News Caravan L Dotty Mack Red Button 3 of 4 J. Carson 1 of 4 Pontiac L Enterprise USA Gulf— Life of Riley 9/18 F Greatest Sports Thrills Simoniz & Amer. C&C Big Story F Campbell Dear Phoebe F Bayuk Cigar Saturday Night Fights L Fight Talk Gillette Cavalcade of Sports L Travel Corner Greatest Moments ii Sports Mutual of Omaha F Wrigley Gene Autry Show Sylvania Beat the Clock L Schick Sheaffer Pen Nescafe Jackie Gleason (co- sponsorship) P. Lorillard Two for the Money L Intrnl. Silvei Alt. Simmons My Favorit< Husband Chrysler Plymouth Div. That's My Boy L General Mills Willy Participat'g Sponsors Professional Football 6:00 PM 6:15 6:30 6:45 Mr. Wizard F 7:15 Sunbeam Ethel & Albert L 7:30 7:45 Pillsbury- Green Giant Mickey Rooney Show F 8:00 8:15 Place the Face Toni Co. L 8:30 8:45 I. Coca Show Griffin Co. S.O.S. Lewis How< J&J L Geo. Cobel 9:15 11:05 Boyle- Midway Sports Showcase Co-op Wrestling from Chi Show Armour (alt.) Pet Milk L 9:30 9:45 Texaco Sta Theatre J. Durante I (alt.) O'Connor 10:00 10:15 Am.Tobaccc Warner Hudnut Your Hit Parade L 10:30 10:45 11:( 11:15PM SUNDAY BS DuMONT NBC i(ure num mda 'aper '0S8 bus >:30 /H) Participat'g Sponsors Professiona Football ABC MONDAY - FRIDAY CBS DuMONT NBC Religious Hour Frontiers of Faith L American Forum L Out On the Farm L Quaker Oat Zoo Parade L Hall Bros. Hall of Fam L Backgrounc 3 of 4 Hall of Fan, 1 of 4 (1 hr. show P&G Welcome Travelers Bobert Q. Lewis (See footnote) Art Linkletter's House Partj (See Footnote) 2:30-3 pm Colgate Big Payoff MWF Big Payoff Sust Tu., Thur. Bob Crosbj (See foot- notes) P&G The Brighte Day Am. Home Pr. Secret Storm 4:15-30 M-W-F Sus. Tu. Th P&G On Your Account 4:30-5 Gen. Mills Barker Bill' Cartoons W&F 5-5:1 p.m. Participat'g Sponsors Paul Dixon Show The Greatest Gift L P&G Golden Windows One Man's Family L P&G L Concerning Miss Marlowe Hawkins Falls L First Love Jergens Co L World of Mr. Sweene; L Modern Romances Col.-Pal. Pinky Lee Show L Howdy Doody (See Footnote) ABC SATURDAY CBS DuMONT NBC Pre-Game Huddle R. J. Reynolds Carnation Co. Maytag Zenith Amana Carnation Co.,' Humble Oil NCAA Football Games (Time Varies) Football Scoreboard Colgate- Palmolive R. J. Reynolds Lever Bros. Uncle Johnny Coons Greatest Football Plays of the Week Canadian Pro Football Explanation : Time. EST; curding; E. Programs In Italics, sustaining; L, live; F, film; K, kinescope re- Eastern network; M, Midwestern. Mon. thru Fri. "Ilowdv Doody" 5:30-0:00 p.m.. EST. Standard Brands. Inc.. Kellogg Co.. Col- gate-Palmolive Co., Continental Baiting Co. Inc., I.udens Inc.. International Shoe Co.. Welch Grape Juice Co., Campbell Soup Co. CBS — Garry Moore M.— Thu. 10-10:30 a.m., Fri. 10-11:30 a.m. 10— 10:15 Mon. Pacific alts. Masland. Tue. Miles Labs, Wed. Simoniz. Thu. Swiftning. Fri. Swift All Sweet. 10:15-30 Mon. Comstock alt. wks. Hoover. Tue. Kellogg. Wed. Best Foods. Thu. Toni alt. wks. Chun King, Fri. Economics Labs. 10:30-45 Fri. Tardley. 10:45-11 Fri. Converted Kice. 11- 11:15 Fri. Borden. 11:15-30 Fri. Brown/n Serve Sausages. Arthur Godfrey M.— Thu. 10:30-11:30. 10:30-10:45 M. & W. Minnesota Mining & Mfg., Tu. & Th. Frigidaire. 10:45-11 M. & W. Kellogg. Tu. & Th. Toni. 11-11:15 M. & W. Lever Bros., Tu. & Th. Nabisco. 11:15-30 M. — Thu. Pillsbury. Bobert Q. Lewis — 2-2:15 p.m., Tue. Alka- Seltzer. Wed. Best Foods, Thu. S. C. Johnson, Fri. Doeskin. 2:15-30 p.m. Tue. Helene Curtis. Wed. General Mills. Thu. Swanson, Fri. General Mills. House Party 2:30-45 M. , W., Fri. Lever Bros., Tu.-Th. Kellogg. 2:45-3 p.m. M.-Thu. Pillsbury, Fri. Dole Pine- apple. Bob Crosby— 3:30-45 Tue. Toni. Thu. Swanson. Fri. Englander. Alt wks. S.O.S. 3:45-4 p.m., M.. W., Fri. — General Mills. Thu. — American Dairy. BROADCASTING TELECASTING October 11, 1954 PROUDLY CHEAT / CAMERAS The matchless technical perfection which a Mitchell camera brings to a film can insure the investment as can no other single element of production. For over 25 years constant research and engineering by Mitchell has continued to produce, year after year, the most advanced and only truly professional motion picture camera. It is traditional of Mitchell cameras that in addition to filming the world's greatest films, they are to be found wherever new and exacting techniques of filming are being successfully used. Mitchell cameras are today dependably serving such varied fields as Television, Business and Industry, Education, Government, the Armed Services, and major Motion Picture Studios. the ■and only Mitchell cameras are created, not mass produced— the same supreme custom workmanship and smooth, positive operation is found in each Mitchell camerat 16 mm or 35 mm. Available to give Mitchell Cameras almost limitless capabil- ities, are the fines! of professional accessories. 4^ 666 West Harvard Street • Glendale 4, Calif. • Cable Address: MITCAMCO 85% of the professional motion pictures shown throughout the world are filmed with a Mitchel Page 114 • October 11, 1954 Broadcasting Telecasting WWST-AM-FM Wooster, Ohio, last month staged its 1954 Miss Ohio Pageant. At the ceremonies (I to r): Evelyn Ay, Miss America of 1953; Frank J. Lausche, governor of Ohio; Barbara M. Quinlan, Miss Ohio of 1954; Martha Zimmerman, Miss Ohio of 1953, and (in background) Phyllis Pawlicki, Miss To- ledo. Bebe Shopp, Miss America of 1948, and singing star Fran Warren also attended the Miss Ohio pageant. CULMINATING efforts of WPRC Lincoln, III., which conducted balloting among listeners in cooperation with local merchants, Joyce Babb is crowned Logan County Fair Queen by Marjorie Moriearty, last year winner. EACH YEAR broadcasters pro- mote with gusto the regional and local beauty contests that precede Atlantic City's final judgments. Herewith is a cross- section of those stations report- ing contest activities to B«T. MISS ARIZONA for 1954 is Marji Nylund, who stars in the KPHO-TV Phoenix Good Morning Show presenting women's news. SEVEN contests in the Tidewater area were sponsored by WGH Norfolk, Va. At the Miss Norfolk pageant, prior to the state finals (top row, I to r): Lize Schuster, Miss Warwick; Anne Lovern Dove, Miss South Norfolk; Beverly Anne Farster, Miss Hamp- ton; (middle row) Agnes Juanita Aldridge, Miss Virginia Beach; Delores Mitchell, Miss Newport; Frances Asble, Miss Portsmouth; (bottom row) Barbara Pharo, Miss Norfolk. LINDA WEISBROD, Miss Washington of 1954 in the contest sponsored by WWDC Wash- ington, discusses the honor with Arthur Par- dell (I), Foote, Cone & Belding, and Martin Kane, Hewitt, Ogilvie, Benson & Mather. Broadcasting Telecasting October 11, 1954 Page 115 PROGRAMS & PROMOTION WHAS-AM-TV POLITICAL DEBATE INVITATION for a political debate over WHAS-AM-TV Louisville, Ky., has been ac- cepted for Oct. 14 from the stations by Sen. lohn Sherman Cooper (R) and former Vice President Alben W. Barkley (D), opposing candidates for U. S. Senate in the upcoming Kentucky elections. The hour-long program is being made available by the station to any Kentucky radio outlet outside of Louisville that will carry it on a public service basis as WHAS-AM-TV is doing. 'HEADLINES IN PERSPECTIVE' NEW YORK U. is presenting a new weekly series, Headlines in Perspective, on NBC Radio in cooperation with the network. The series features Charles A. Dwyer, assistant dean of N.Y.U.'s School of Commerce, Accounts, and Finance, as moderator, with panel members chosen from the school's faculty according to respective specialties. The first program dealt •with the "bingo" issue as discussed from the legal, historical and sociological viewpoints. Headlines in Perspective's time slot is Sunday, 10:30-11 a.m. EST. WTAG SERIES FOR EDUCATION TWENTY-SEVEN tape and phonograph re- cordings have been made of the WTAG Worcester, Mass., Main Street, Europe program and presented to the Worcester Free Public Library and the Committee on Business In- formation for distribution to schools, churches and other groups seeking information about everyday European life. The series has been re-edited into recordings by Clark U., Worces- ter, and will be used by schools and colleges JET PROMOTION in Korea is provided by Lt. S. G. Flowers who has named his Sabrejet after a WPTF Raleigh record show. Lt. Flowers wrote to Jimmy Capps, disc m.c. of WPTF's late evening Our Best to You program, saying that he has had some explaining to do because most pilots name their planes after their wives or girl friends. Lt. Flowers also said he has been contacted by some boys who spotted the name and knew of the WPTF show. as supplements to textbooks. The original programs were produced by Louis Fontaine, a former newspaper reporter, while visiting 14 European countries on a 30,000 mile trip. WTAG reports that Main Street, which is broadcast overseas by the Armed Forces Radio Network, was the only non-network radio pro- gram to win the 1953 Christopher Award. WCBS-TV FILM BROCHURE NEW sales promotion folder listing 129 feature films which will make their New York tv debuts during the 1954 season on its The Early Show and The Late Show is being mailed by WCBS- TV New York to advertisers and agencies. The folder, titled "How to Keep Film Ratings Up," can be fitted inside a coat pocket and when pulled open (as an accordian) it stretches more than three feet. Films are in four groups, the first with Hollywood stars (some of them pro- duced in 1953 and 1954); second, 26 new fea- tures produced especially for tv; third, a mystery package; and fourth, a new British collection, all of which were released for theatrical use after 1950. WPTR HOSTS H. S. REPORTERS RADIO WORKSHOP and theatre party for high school newspaper reporters will be staged Oct. 30 by WPTR Albany, N. Y. The station has sent letters to all high schools within a 75 mile radius of it inviting them to send two delegates each to the event. The group will first receive a tour of WPTR and a briefing on the history, advertising advantages and service to community and employment potentials of radio. A buffet luncheon with station person- alities and a radio-tv star will follow and then the entire group will attend a motion picture party at the Palace Theatre in Albany. From this and interviews with persons present, the two student reporters from each school will write a radio-operations feature and a person- alities-interviewed feature respectively. WPTR will award radios and record albums to the students who evolve the best stories for their papers. WBOC-AM-TV BROCHURE BROCHURE describing the operations, pro- gramming and personnel of WBOC-AM-TV Salisbury, Md., is being sent to advertisers and agencies by the stations. Complete with illus- trations of facilities and an album of the opera- tions personnel, the six page booklet also con- tains a brief history of the outlets. Stating that annual retail sales of the markets is $363,533,- 000, the brochure says that WBOC-AM-TV's "radio and television programs are planned for particular appeal to the 302,000 residents with- in the stations' coverage areas." VERSATILITY OF RADIO VERSATILITY OF RADIO was the theme exploited by WROL Knoxville, Tenn., at its booth in the Tennessee Valley Agricultural and Industrial Fair held in that city Sept. 13-18. "So Many Places to Listen . . ." in large let- ters headed the backboard display, together with illustrations of the bedroom, kitchen, car and living room typifying locales where radio can be heard. As an added promotion, several radios were given to fairgoers by WROL on the closing night of the event. BUSY STATION KWOS-AM-FM Jefferson City, Mo., alerted schools of that city Sept. 20 to an approaching 80 m.p.h. tornado, after receiving a warning ten minutes before. When telephone power failed a few minutes later, a KWOS staffer made trips to the remaining uncalled schools while the station broadcast police and damage bulletins. On Sept. 22, following coverage of a robbery in the morning, KWOS sent news- men inside the walls of Missouri State Peni- tentiary in Jefferson City to report on one of history's worst prison riots. Upon request of the warden, the station broadcast orders for all RADIO TRANSCRIPTIONS THEATRES CONCERT HALLS TELEVISION HOTELS MOTION PICTURES PHONOGRAPH RECORDS SESAC Performance Licenses provide clearance for the use of SESAC music via Radio, Television, Hotels, Films, Concert Halls and Theatres. The ever growing SESAC repertory now consists of 263 Music Publishers' Catalogs — hundreds of thousands of selections. SESAC INC. Serving The Entertainment Industry Since 1931 475 FIFTH AVENUE NEW YORK 17 Page 116 • October 11, 1954 Broadcasting • Telecasting a name you can blllllj on TRUSCON MAKES THE TOWERS YOU CAN TRUST Let winds and weather come! Truscon Steel Towers stand strong, straight and steadfast in all climates — exposed to all extremes of wind and weather. Every Truscon Tower is a classic example of superb engineering and skilled craft- manship. Truscon makes the towers you can trust. Truscon builds them for you tall or small . . . guyed or self-supporting . . . tapered or uniform . . . for AM, FM, TV, and Microwave. Want to talk towers? Your first step is a phone call or letter to any Truscon district office, or to "tower headquarters" in Youngstown. We'll listen. TRUSCON STEEL DIVISION REPUBLIC STEEL 1074 ALBERT STREET • YOUNGSTOWN 1, OHIO Export Dept.: Chrysler Bldg., New York 17, N. Y. Broadcasting • Telecasting October 11, 1954 • Page 117 MICROPHONES ALTEC LANSING . . . The best for every use! ALTEC LANSING manufactures a wide range of microphones to cover every sound need. Each microphone is the product of finest design, engineering skill and superior workmanship. Whatever your microphone requirements, there is an Altec Lansing microphone to serve you best. The finest directional cardioid microphone using both ribbon and dynamic elements. Used for highest quality when extraneous noises must be eliminated. Frequency response: 30-12,000 cycles. The famous "salt shaker" dynamic microphone which has long been a popular choice for general studio and field use. Frequency response. 30-15,000 cycles. A broadcast quality cardioid microphone that delivers highest performance at moderate cost. Small, rugged, light in weight. Average discrimination 18 db. Selection of various pickup patterns. Frequency response: 30-15,000 cycles. An economical version of the famous Western Electric "salt shaker," using the same efficient dynamic unit in a smaller case. Frequency response: 35-15,000 cycles. A compact velocity microphone of outstanding quality and ruggedness. Frequency response: 30-15,000 cycles. A close-talking dynamic microphone with a rising frequency characteristic for voice use only. Provides maximum intelligibility for difficult PA and paging installations. M-20 The Altec Lipstik Microphone System which provides a lipstick size housing for the famous model 21 condenser microphone. Smoothest frequency response and greatest range on the market. 10-15,000 cycles. M-11 The popular M-11 Microphone System using the model 21 condenser microphone is still available to those who prefer the graceful shape of the 150A base to the compactness of the Lipstik. Frequency fj - resPonse: 10-1 5,000 cycles. LANSING CORPORATION A Sound Reputation Second to None 9356 Santa Monica Blvd., Beverly Hills, Calif. 161 Sixth Avenue, New York 13, H. Y. — — PROGRAMS & PROMOTION — guards, city police and highway patrolmen in the area to report to the prison. KWOS aired bulletins approximately every two minutes for six hours, staying on after sign-off time until it was assured the riot had been quelled. KWOS, equipped with city police and highway patrol radios, also fed reports to several other stations in the state. KENM OFFERS MUSIC COURSE EAST NEW MEXICANS and West Texans can take a college credit course in music apprecia- tion over KENM Portales, N. M., being offered through the cooperation of the School of Music, Eastern New Mexico U. in that city. The course. Milestones in Music, is aired Tues- days and Thursdays, 1-1:45 p.m., and is con- ducted by C. M. Stookey, chairman of the School of Music. Credit will be given to per- sons passing examinations at mid-term and course completion. GOOD SAMARITAN STATION EMPLOYES of WNAM Neenah, Wis., are putting money into expired parking meters in that city, Menasha, Appleton and Oshkosh, and leaving a card for the car-owner stating, "One of our staff found your meter had run out. To save you from getting a ticket he put in change. WNAM . . . Music News Sports . . . 1280 on your radio dial." [Ed. Note: Other stations that might consider this promotion are advised to check local traffic regulations. In some communities it is illegal to renew the meter time past the first parking period.] CBC MOUNTIE SERIES SERIES of weekly programs for children deal- ing with the Royal Canadian Mounted Police is being aired this fall and winter over the CBC Trans-Canada Network. The series, titled The Quiet Force, is semi-documentary and features all operation phases of the force, including historical events in early days and its present work with dogs in tracking down criminals and missing persons. THE LADY in the bathtub is Ann Connor, personality of WSAZ Huntington, W. Va., enjoying the spotlight of attention at that station's booth in the recent "Do-lt-Your- self" show held in Huntington. The WSAZ display promoted the theme "listen to your radio while you do it yourself"— even if you're taking a balloon bath. Per- sons visiting the booth were given "I saw Annie in the bathtub" cards as well as radio and tape recorder demonstrations. Page 118 • October 11, 1954 Broadcasting • Telecasting MONEY FOR HOME LISTENERS HOME LISTENERS of Break the Bank now have an opportunity to win some extra money due to a change in format of the NBC Radio show heard weekday evenings, 10:45-11 p.m. Until two weeks ago, only persons in the studio audience could compete for the cash prizes of the program, which has awarded $2,225,000 in its ten-year history. A post- card, bearing the name and address of the sender and his druggist, serves as the listener's entry blank. Following a daily drawing, emcee Bud Collyer will telephone the contestant, ask one question, and upon answering correctly the person will win the money in the bank. TOYS AND STORIES STORIES and toy prizes is the format of The Toymaker, a new five-weekly quarter-hour program aired over KTLA (TV) Hollywood. Storyteller Frederick Gierman spins the tales and demonstrates the products of approximately 12 toy manufacturers who participate on a cooperative basis. The toys demonstrated are aimed at developing the imagination of the moppet audience. WMTW (TV) ANSWER MAN LATEST publicity man to go to work for WMTW (TV) Poland, Me., is "Veda, the Magic Answer Man," a mystic who can give you the correct answer to pertinent questions concerning the station. The gimmick is an in- genious magnetic box game employing a ques- tion and answer method. Veda, a magnetized plastic man, is placed into the center of a circle and turned to any question on the circum- ference. In the same manner he is then placed into a second circle and the magnets spin him to the correct answer. If you were to ask Veda "What tv station covers the largest area in the world?" or "What is the retail sales volume in the primary coverage area?", he would im- mediately tell you "Mt. Washington TV (WMTW)" and "Over IV2 billion dollars." The game is packaged by Pressman Toy Corp., 1107 Broadway, New York 10, N. Y. CFPL AIRPLANE TRIPS TO PREVENT a summer slump in mail re- sponse to its Big Top quiz program, CFPL London, Ont., added to the prizes of the show a bonus airplane trip for two. The tickets, for flights to Cleveland, Windsor-Detroit, and Toronto, were given away to winning con- testants every two weeks for three fortnights. The bonus prize feature was promoted by CFPL through a direct mail campaign to all London grocers selling products advertised on Big Top, including streamers and "radio ad- vertised" shelf markets. WMUR INTERVIEWS MISS N. H. WMUR Manchester, N. H., in conjunction with the opening of a new retail outlet there, arranged to have Mae Allen, Miss New Hamp- shire of 1954, interviewed on the air to help mark the event. Miss Allen also accompanied Bill Perry, WMUR personality, to the store for a personal appearance and interviews with customers. KENNEDY EMPLOYS RADIO KENNEDY EMPLOYMENT AGENCY, Rockville Center, Long Island, has signed to sponsor three news programs a week over WHLI Hempstead, L. I., N. Y. The agency, which is a heavy newspaper advertiser, intends to find job applicants through its new radio campaign. Although Kennedy is the first cli- ent of its kind at WHLI, the station has been used successfully in the past to recruit per- sonnel for industrial firms, it reports. why PORK prices are l@Wil& now Lower prices this fall are the result of much more plentiful supply — which is the result of a chain of events that started over a year ago. It takes corn to make pork. But the last time there was a bumper pig crop, hog prices came way down while corn prices stayed up. As a result, many farmers decided that it wouldn't pay to turn as much corn into pork the next year, and pork production dropped 20% . Then last winter, when pork sup- plies were low (we'd eaten ourselves nearly out of it), demand stayed high. So prices started going up — up — up! 7» But the higher prices showed, though, that people wanted — and were able to buy — a lot more pork than they'd been getting. So growers decided to boost their hog production. Last spring they started 56 million pigs eating their way to market. (6H million more than the year before.) Meanwhile, pork got even more scarce because it takes about 6 months for a piglet to grow to pork- chop size. ^7 These spring-crop porkers started coming tomarket early this fall. They'll keep coming, in plentiful numbers, for the next few months. By the time they're all brought to market, another pig crop, started this fall, will be ready to sell. b. When we start getting more of any kind of meat than there has been, and demand remains about the same, prices just naturally come down. That's hap- pening now on pork. And when con- sumers help themselves to the values that go with these larger seasonal sup- plies, we help to give livestock men the assurances they need to grow meat we'll need later on. AMERICAN MEAT INSTITUTE Headquarters, Chicago Members throughout the U. S. Broadcasting • Telecasting October 11, 1954 • Page 119 Station Authorizations, Applications (As Compiled by B •T) September 30 through October 6 Includes data on new stations, changes in existing stations, ownership changes, hearing cases, rules & standards changes and routine roundup. Abbreviations: CP — construction permit. DA — directional an- megacycles. D — day. N — night. L.S — local sun- tenna. ERP — effective radiated power. STL — set. mod. — modification, trans. — transmitter, studio-transmitter link, synch, amp. — synchro- unl. — unlimited hours, kc — kilocycles. SSA — nous amplifier, vhf — very high frequency, uhf — special service authorization. STA — special tem- ultra high frequency, ant. — antenna, aur. — aural. porary authorization. (FCC file and hearing vis. — visual, kw — kilowatts, w — watts, mc — docket numbers given in parentheses.) New Tv Stations . . . ACTIONS BY FCC Sacramento, Calif. — Sacramento Telecasters Inc. granted vhf ch. 10 (192-198 mc); ERP 316 kw visual, 158 kw aural; antenna height above aver- age terrain 1,618 ft., above ground 647 ft. Esti- mated construction cost $417,731, first year oper- ating cost $258,400, revenue $299,000. Post office address 716 California State Life Bldg., Sacra- mento 14. Studio location 30th & L Sts., Sacra- mento. Transmitter location 4.5 mi. SE of Salmon Falls, El Dorado Co., Calif. Geographic coordi- nates 38° 43' 10" N. Lat., 120° 59' 22" W. Long. Transmitter GE, antenna GE. Legal counsel Haley & Doty, Washington. Consulting engineer E. C. Page, Consulting Radio Engineers, Washington. Principals include President William P. Wright (10.26%), president & 25% owner Wright & Kim- brough Real Estate, Sacramento, and secretary & 25% owner Wright Holding Co. Real Estate, Sac- ramento; Vice President John H. Schacht (15.38%), secretary & 50% owner Radio Modesto Inc. (licensee of KMOD Modesto, Calif.), Mo- desto, Calif.; Secretary Henry Teichert (2.56%), sole owner Henry Teichert Law Office, l/10th of Del Paso Rock Products Co., vice president and l/10th owner A. Teichert & Son Inc. (general contractors), and secretary & l/24th Black Dia- mond Co. (lumber), all Sacramento; Andrew Henderson Jr. (5.13%), physician and surgeon, 50% owner of commercial building and 160-acre farm, Hanford, Calif., and president, American Buildings Materials Co. Ltd., Sacramento; Alan H. Pollock (5.13%), owner of KTTV (TV) Holly- wood; Clarence H. Breuner (5.13%), president and 25% owner, John Breuner Co. (retail furni- ture), Oakland, Calif.; Robert H. Breuner (5.13%), treasurer & 25% owner John Breuner Co.; Ed- ward M. Wright (5.13%), vice president & 25% of Wright & Kimbrough, vice president & 25% of Wright Holding Co.; Russell Gallaway Jr. (10.26%), vice president & 2/7 of Hotel Senator Corp. (hotel), Sacramento, president & 100% of Freeport Insurance Co., Sacramento, and secre- tary-treasurer & 49% of Wright & Kimbrough; Adolph Teichert Jr. (7.69%), vice president, 25% of Del Paso Rock Products Co., president, y3 of A. Teichert & Son; Thomas H. Richards Jr. (5.13%), 50% partnership Sacramento Herefords (cattle), Sacramento; Nelson B. Morse, 51% Calif. Dehydrating Co., 50% Morse Bros., (realtors), San Leandro, Calif. Granted Sept. 29. Visalia, Calif. — Irwin V. Willat d/b as Sequoia Telecasting Co. granted uhf ch. 43 (644-650 mc); ERP 22.73 kw visual, 12.19 kw aural; antenna height above average terrain 308.8 ft., above FCC Commercial Station Authorizations As of Sept. 30, 1954* AM FM TV Licensed (all on air) 2,602 535 112 CPs on air 14 24 T316 CPs not on air 121 14 150 Total on air 2,616 559 428 Total authorized 2,737 573 578 Applications in hearing 137 2 167 New station requests 155 3 12 New station bids in hearing 76 0 151 Facilities change requests 128 8 15 Total applications pending 658 83 182 Licenses deleted in Sept. 0 2 0 CPs deleted in Sept. 2 0 8 * Does not include noncommercial educational fm and tv stations, f Authorized to operate commercially. * * * Am and Fm Summary through Oct. 6 Appls. In On Pend- Hear- Air Licensed CPs ing ing Am 2,616 2,590 135 155 76 Fm 559 535 38 3 0 ground 319.4 ft. Estimated construction cost $122,- 544, first year operating cost $180,000, revenue $180,000. Post office address 400 East Tulare St., Tulare, Calif. Studio and transmitter location Walnut Ave. off Mooney Blvd., Visalia. Geo- graphic coordinates 36° 18' 44" N. Lat., 119° 19' 09" W. Long. Transmitter and antenna, DuMont. Con- sulting engineer James R. Bird, Oroville, Calif. Mr. Willat is retired motion picture director, producer and writer. Granted Oct. 6. Fort Wayne, Did. — Radio Fort Wayne Die. (WANE) granted uhf ch. 69 (800-806 mc); ERP 99.1 kw visual, 49.55 kw aural; antenna height above average terrain 484 ft., above ground 1,251 ft. Estimated construction cost $197,900, first year operating cost $195,940, revenue $229,950. Post of- fice address 1205 Fort Wayne Bank Bldg., Fort Wayne, Ind. Studio and transmitter location 127 W. Berry St., Fort Wayne, Ind. Geographic co- ordinates 41° 04' 44" N. Lat., 85° 08' 28" W. Long. Transmitter RCA, antenna RCA. Legal counsel Segal, Smith & Hennessey, Washington. Consult- ing engineer George C. Davis, Washington. Prin- cipals include President C. Bruce McConnell (50.9%), Vice President Robert B. McConnell (0.09%), Second Vice President Charles Kennedy, Treasurer Frank E. McKinney (10%), Secretary Earl H. Schmidt (7%) and P. R. Mallory Co. (9.78%). Above stockholders are associated in ownership of WISH-AM-TV Indianapolis and WHBU Anderson. Granted Sept. 29. Binghamton, N. Y. — Southern Tier Radio Serv- ice Die. (WINR) granted uhf ch. 40 (626-632 mc); ERP 190 kw visual, 99 kw aural; antenna height above average terrain 560 ft., above ground 405 ft. Estimated construction cost $245,714, first year Television Station Grants and Applications Since April 14, 1952 Grants since July 11, 7952: vhf uhf Total Commercial 255 309 564* Educational 14 18 32 Total Operating Stations in U. S.: vhf uhf Total Commercial on air 279 120 399 Noncommercial on air 4 3 7 Applications tiled since April 14, 7952: New Amend. vhf uhf Total Commercial 928 337 718 528 1,247* Educational 55 28 27 55* Total 983 337 746 555 1,302* 1 Ninety-seven CPs (17 vhf, 80 uhf) have been. deleted. 2 One applicant did not specify channel. * Dicludes 32 already granted. 4 Dicludes 596 already granted. operating cost $202,625, revenue $212,000. Post office address 58 Exchange St., Binghamton. Stu- dio location 58 Exchange St., Binghamton. Trans- mitter location Hiner Rd., Kirkwood, N. Y. Geo- graphic coordinates 42° 06' 53" N. Lat., 75° 51' 16" W. Long. Transmitter GE, antenna GE. Legal counsel Dow, Lohnes & Albertson, Washington. Consulting engineer: Craven, Lohnes & Culver, Washington. Principals include President Donald. W. Kramer (10%), Vice President E. R. Vadebon- coeur (12.65%), Secretary Donald J. Duvall (9.28%), Treasurer Neldon L. Kidd (12.63%), A. G. Belle Isle (6.67%), Thomas W. Rourke (6.67%), Lewis C. Ryan (9.72%), James W. Colella (5%),. Samuel M. Allerton (8.57%), George R. Ives, ex- ecutor of estate of Robert E. Kelly, deceased,, for beneficiaries Eileen and Patricia Kelly (8.57%) and Laura A. MacClary (5.75%). Granted Sept, 29. Petersburg, Va. — Petersburg Tv Corp. granted vhf ch. 8 (180-186 mc); ERP 316 kw visual, 15a kw aural; antenna height above average terrain^ 546 ft., above ground 574 ft. Estimated construc- tion cost $597,545, first year operating cost $685,000, revenue $760,000. Post office address % Thomas G. Tinsley, 6200 Broad St. Rd., Richmond, Va. Stu- dio location 214 E. Washington St., Petersburg. Transmitter location Hundred Road, 7.5 miles E. of Chester, Va. Georgraphic coordinates 37° 20' 33" N. Lat., 77° 18' 17" W. Long. Transmitter DuMont, antenna RCA. Legal counsel Bingham, Collins, Porter and Kistler, Washington. Consulting en- gineer Robert E. L. Kennedy, Washington. Prin- cipals include President Thomas G. Tinsley Jr.,. president and 14% stockholder WITH-AM-FM- TV Baltimore, president and 99.6% stockholder way. . . . . . to extraordinary lighting effects . . . at extraordinary savings! Rent whatever you need in specialized display, theatrical, studio and motion picture equipment from Jack Frost! For finer lighting . . . at fewer dollars . . . for complete lighting service that includes installation and removal wherever you are ... you're headed the right way . . . For Foil Information On Rental Equipment Write: JACK A FROST, DEPT. .C, 234 PIQUETTE AVE. Detroit 2, Michigan • TRinity 3-8030 ALLEN KANDER cM.exjotiaioY FDR THE PURCHASE AND SALE □ F RADIO AND TELEVISION STATIONS 1701 K St., N. W. • Washington 6, D. C, NA. 8-3233 Lincoln Building • New York 17, N. Y., MU. 7-4242 401 Georgia Savings Bank Bldg. • Atlanta 3, Ga., LAmar 2036 Page 120 • October 11, 1954 Broadcasting • Telecasting- Introducing— MYCALEX PARTS KIT THE For design projects 7^ For experimental use ^ For emergency repairs To acquaint engineers with the superior qualities of Mycalex glass-bonded mica- the world's most nearly perfect insulation -a conveniently packaged kit containing more than 30 Mycalex products has been assembled. This assortment includes 46 miniature and sub-miniature tube sockets, terminal boards, rods and strips of fabricated Mycalex 400 and various Myca- lex 410 injection-molded prod- ucts such as connector sleeves, coil forms, stand-off terminals, rotors and rings, motor slot wedges and switch wafers. A handy reference table compares the superior physical and elec- trical properties of Mycalex glass-bonded mica with those of other insulating materials. MYCALEX ^ withstands extreme operating temperatures offers high arc resistances ^ possesses low loss and power factors ^fr for permanent dimensional stability The Introductory Mycalex Kit is being offered to qualified engineers and others who are interested. WLEE-AM-FM Richmond; Vice President Irvin G. Abeloff (2.2%), director WLEE; Vice President H. Carter Myers Jr. (2.2%), real estate and auto dealer; Secretary Alexander Hamilton Jr. (1.1%), attorney; Treasurer Benjamin T. Kinsey (2%), attorney, and Lee Bcstg. Corp. (WLEE-AM-FM Richmond, Va.) (45%). Granted Sept. 29. Existing Tv Stations ACTIONS BY FCC WMT-TV Cedar Rapids, Iowa — American Bcstg. Stations Inc. Granted change in ERP to vis. 100 kw, aur. 70 kw. Granted Sept. 29; announced Oct. 6. KTIV (TV) Sioux City, Iowa-KCOM Bcstg. Co. Granted STA to operate commercially on ch. 4 for 60 days without spurious emission filter required by Sec. 3,687(i) of rules and with studio temporarily located at transmitter. Granted Sept. 28; announced Oct. 6. KFVS-TV Cape Girardeau, Mo. — Hirsch Bcstg. Co. Granted STA to operate commercially on ch. 12 until Dec. 14. Granted Sept. 28; announced Oct. 6. KLAS-TV Las Vegas, Nev. — Las Vegas Televi- sion Inc. Granted change in ERP to vis. 26.9 kw and aur. 14.4 kw; antenna height above average terrain 130 ft. Granted Sept. 29; announced Oct. 6. KVOO-TV Tulsa, Okla. — Central Plains Enter- prises Inc. Granted change of ERP to vis. 100 kw, aur. 60.3 kw. Granted Sept. 29; announced Oct. 6. KLTV (TV) Tyler, Tex. — Lucille Ross Lansing. Granted STA to operate commercially on ch. 7 for period ending Oct. 29. Granted Sept. 30; an- nounced Oct. 6. PERMITS DELETED WECT (TV) Elmira, N. Y. — El-Cor Television Inc. Granted request for cancellation of permit for new tv station on ch. 18. Deleted Sept. 29; announced Oct. 6. WCOG-TV Greensboro, N. C. — Inter-City Adv. Co. of Greensboro, N. C, Inc. Granted request for cancellation of permit for new tv station on ch. 57. Deleted Sept. 29; announced Oct. 6. APPLICATIONS WXEL (TV) Cleveland, Ohio— Empire Coil Co. seeks mod. of CP for ch. 8 to change ERP to 316 kw visual, 188.7 kw aural; antenna height above average terrain 1,000 ft. Filed Oct. 4. WDXI-TV Jackson, Tenn.— Dixie Bcstg. Co. seeks mod. of CP for ch. 7 to change ERP to 84 kw visual, 42 kw aural; antenna height above average terrain 626 ft. Filed Oct. 1. New Am Stations . . . ACTIONS BY FCC Haines City, Fla. — KWK Inc. granted 540 kc, 10 kw daytime DA; two tower array, each tower 350 ft. above ground, located 6.4 mi. WNW of Haines City, Fla. Estimated construction cost $116,815, first year operating cost $184,000, revenue $191,000. Applicant is licensee of KWK St. Louis, Mo. Granted Sept. 29. WCBI Columbus, Miss. — Columbus Bcstg. Co. granted CP to change from 1340 kc 250 w un- limited to 550 kc 1 kw day, 550 w night, direc- tional. Granted Sept. 30. Forest City, Miss. — Scott County Bcstg. Co. granted 860 kc, 500 w daytime. Post office ad- dress % John F. Clagett, 1424 K St., N. W., Washington, D. C. Granted Sept. 29. Boonville, N. Y. — Black River Radio Inc. grant- ed 900 kc, 500 w daytime. Post office address % Livingston Lansing, R.D. #3. Granted Sept. 22. APPLICATIONS Tuscumbia, Ala. — Carl Pugh & Harrod A. Pugh d/b as Tuscumbia Bcstg Co., 1540 kc, 1 kw day- time. Post office address Carl Pugh, Box 55, Haleyville, Ala. Estimated construction cost $15,980, first year operating cost $17,220, revenue $32,850. Principals include Carl Pugh (50%), chief engineer WMSL Decatur, Ala., and Harrod A. Pugh (50%), former railroad employe. Filed Sept. 30. Colorado Springs, Colo. — Arenze Bcstrs., 1450 kc, 250 w unlimited. Post office address % Frank J. Nesmith, 110 North San Josquin St., Stockton, Calif. Estimated construction cost $12,092, first year operating cost $35,000, revenue $47,000. Prin- cipals include Pres. James Hogan Ranger (Vz). manager KWG Stockton; Vice Pres.-Treas. Ed John Zuchelli (V3), employe KXOB Stockton, and Sec. Frank J. Nesmith (V3), chief engineer KWG. Filed Oct. 4. Franklin, Ind.— Charles N. Cutler & Earl T. Herzog d/b as Wireless Bcstrs., 1590 kc, 500 w daytime. Post office address Room 8, KP Build- ing, South Jefferson St., Madison, Ind. Esti- mated construction cost $13,176, first year oper- ating cost $24,000, revenue $48,000. Principals in- clude Charles N. Cutler (Va), WNOP Newport, Ky., employe, and Earl T. Herzog (%), engineer WLW Cincinnati. Filed Oct. 1. Pipestone, Minn. — Pipestone Radio Corp., 1050 kc, 1 kw daytime. Post office address % Dalton Broadcasting • Telecasting Mycalex Corporation of America, Dept. 54G Clifton Boulevard, Clifton, New Jersey Please send me the new Mycalex Parts Kit at the introductory price of $10.00 Enclosed find Check Cash Money Order Name Title Company Street City Zone State MYCALEX CORPORATION OF AMERICA World's largest manufacturer of glass-bonded mica products Executive offices: 30 Rockefeller Plaza New York 20, New York October 11, 1954 • Page 121 FOR THE RECORD E. Nelson, Box 312, Pipestone. Estimated con- struction cost $18,066, first year operating cost $48,000, revenue $54,000. Principals include Pres. C. B. Thomas (12.2%), variety store owner; Vice Pres. -Gen. Mgr. Dalton E. Nelson (2%); Treas. Roy G. Less (12.2%), retail farm machinery, and Henry Dalton Inc. (37%). Filed Oct. 1. Dundalk, Md. — Erway Bcstg. Corp., 860 kc, 500 W daytime, directional. Post office address 5436 Harford Rd., Baltimore, Md. Estimated construc- tion cost $20,826, first year operating cost $52,380, revenue $63,000. Principals include Pres. Guy S. Erway (66.6%), insurance, and Vice Pres. Ray- mond A. Hall (33.3%), real estate and service station owner. Filed Oct. 5. Pocomoke City, Md. — Walter F. Harris Jr., 1290 kc, 1 kw daytime. Post office address Box 269, Fredericksburg, Va. Estimated construction cost $27,595, first year operating cost $36,000, estimated revenue $42,000. Applicant is manager of station WFVA Fredericksburg, Va. Filed Sept. 17. Existing Am Stations . . . ACTION BY FCC WPNX Phenix City, Ala. — Community Bcstg. Co. granted mod. of license to change location to Phenix City, Ala. -Columbus, Ga., and estab- lish additional main studio at Columbus. Grant- ed Sept 29. Existing Fm Stations . . . STATIONS DELETED KVME (FM) Merced, Calif.— Merced Bcstg. Co. granted request to cancel license and delete fm station. Deleted Oct. 1; announced Oct. 6. KTEM-FM Temple, Tex.— Bell Bcstg. Co. Granted request to cancel license and delete fm station. Deleted Oct. 1; announced Oct. 6. Ownership Changes . . . ACTIONS BY FCC WJJJ Montgomery, Ala. — Southern Bcstg. Co. granted voluntary transfer of control to Capitol Bcstg. Co. for $36,550 plus obligations totalling $55,000 owed by Southern Bcstg. Co. to its stock- holders, E. Judkin Mathews, John C. Mathews, and Joseph G. Mathews. Principals in Capitol include: Oscar P. Covington, shoe business, pres- ident (13.89%); Clara R. Covington, vice presi- dent (13.89%); Hugh M. Smith, general manager WGWC Selma and WCOV-AM-FM-TV Montgom- ery, Ala., secretary-treasurer (2.78%); Margaret Covington Milwee, director (6.94%); W. I. Milwee, auto dealer (6.94%); Ethel Covington, director (13.89%); Peggy Milwee Carlton, director (13.89%); Hazel C. Davies, director (13.89%); Earle B. Covington, maintenance engineer (13.89%). Capitol plans to return its license of WCOV to the FCC before it takes control of WJJJ. Capitol's stockholders control WGWC, WCOV-AM-TV, and WGWD Gadsden, Ala. Grant- ed Oct. 6. KRIZ Phoenix, Ariz. — Howard M. Loeb granted voluntary assignment of license to Melody Shops Inc., wholly-owned corporation of Howard M. Loeb, 100% owner of station. Granted Sept. 27; announced Oct. 6. WKOA Hopkinsville, Ky. — Thomas F. Wood, A. W. Wood and Charles W. Stratton d/b as Pennyrile Bcstg. Co. granted assignment of per- mit to new corporation of same name and owner- ship. Granted Oct. 1; announced Oct. 6. WHDH-AM-FM Boston— Matheson Radio Co. granted transfer of control to Boston Herald- Traveler Corp. through dissolution of subsidiary firm, Fidelity Bcstg. Corp. No consideration or change of ownership. Granted Sept. 29; an- nounced Oct. 6. KLCB Libby, Mont. — Lincoln County Bcstrs. Inc. granted approval to prior transfer of control from Mary E. Coburn individually to herself and Mr. Coburn jointly. Mrs. Coburn, owner of 1,340 sh. (60.9%), in August 1953 sold total of 500 sh. to reduce her holding to 38.18%. Oliver G. Coburn, owner of 809 sh. (36.77%), sold 50 sh. to reduce his holding to 34.5%. Stock was sold at $10 per sh. to William F. and Agnes Hafferman to be held 275 sh. each (12.5%). Granted Oct. 6. WWNY-AM-FM Watertown, WMSA-AM-FM Massena and WCNY-TV Carthage, N. Y. — Brock- way Co. granted transfer of control to John B. Johnson, heir and executor of estate of his mother, Jessie R. Johnson, deceased, principal stockholder. Granted Oct. 6. WJZM Clarksville, Tenn. — Elmer T. Campbell & John P. Sheftall d/b as Campbell and SheftaU granted involuntary assignment of license to Gladys W. Campbell, executrix of the estate of Elmer T. Campbell (60%), deceased, and John P. Sheftall (40%), d/b as Campbell and SheftaU. Granted Oct. 1; announced Oct. 6. KMO Tacoma, Wash. — KMO Inc. granted as- signment of license to Tacoma Radio Corp. for $200,000. Carl E. Haymond is chief owner of KMO Inc. Tacoma Radio Corp. includes J. Archie Mor- ton, former assistant to president of KIRO Se- attle, president and 25% owner; Clara H. Morton, vice president 25%; Charles D. Hunter Jr., part- ner in law firm of Eisenhower, Hunter, Ramsdell & Duncan, secretary-treasurer 25%; Louis H. Hunter, vice president 25%. Granted Oct. 6. KUTI Yakima, Wash.— Walter N. Nelskog tr/as Independent Bcstrs. granted voluntary assign- ment of CP to Walter N. Nelskog (50%), D. Gene Williams (25%) & Delbert Bertholf (25%), d/b as Independent Bcstrs. for $7,500. Messrs. Williams and Bertholf are associated in the management and ownership of KSPO Spokane, Wash. Grant- ed Oct. 6. APPLICATIONS KCLF Clifton, Ariz. — Dwight Harkins Amuse- ment Enterprises Inc., d/b as The Saguaro Bcstg. Co. seeks voluntary assignment of license to Gila Bcstg. Co. for $15,000. Principals include Pres. D. F. Long (5%); Vice Pres. Grant Greenhalgh (10%); Sec.-Treas. Earl Hunt (15%), and Paul Merril (15%). Gila Bcstg. owns KGLU Safford, KWJB Globe, KCKY Coolidge, and KVNC Winslow, all Arizona. Filed Sept. 28. WJWL Georgetown, Del. — Rollins Bcstg. Inc. seeks voluntary assignment of license to wholly owned subsidiary Rollins Bcstg. of Delaware Inc. Consideration is book value. Filed Sept. 30. KDBS Alexandria, La. — Dixie Bcstg. Service seeks voluntary assignment of license to John Anthony Lazorne & Irving Ward-Steinman d/b as Dixie Bcstg. Service for $25,000. Principals include John A. Lazorne (50%), real estate and cafe owner, and Irving Ward-Steinman (50%) at- torney. Filed Sept. 30. WOSC Fulton, N. Y. — Cassill Radio Corp. seeks voluntary transfer of control to Richard C. Mitchell through sale of all stock for $1,700. Mr. Mitchell is an attorney and dairy farm owner. Filed Sept. 29. WDKN Dickson, Tenn. — Joe M. Macke seeks voluntary assignment of CP to Dickson County Bcstg. Co. for $3,500. Principals include Pres.- Treas. William A. Potts (70%), service station owner; Vice Pres. James M. Hayes (20%), manu- facturer, and Sec. John W. Bailey (5%), employe of WJZM Clarksville, Tenn. Filed Sept. 27. KCYL Lampasas, Tex. — Lampasas Bcstg. Corp. seeks voluntary acquisition of negative control of licensee by both James E. Nugent and Dean Turner through purchase of 12.8% interest for $5,400. Filed Sept. 27. Hearing Cases . . . INITIAL DECISION Evansville, Ind. — Examiner Herbert Sharfman issued initial decision looking toward grant of application of Evansville Television Inc. for new tv station on ch. 7 at Evansville, Ind., and to denial of competitive applications of WFBM Inc. and On the Air Inc. Initial decision Oct. 6. OTHER ACTIONS KLYN-TV Amarillo, Tex.— Plains Empire Bcstg. Co. — Designated for hearing Nov. 5 application mr m _ .iff ^r^-^ x%\ "■"■■"ST.. .when seconds count! %L Commercials fall into place — accurately — with the Fairchild 530. Exact timing of transcribed program material is assured with this superior transcription turntable. Unsurpassed in broadcasting — telecasting applications — synchronous at all three speeds — it reaches stable speed in minimum time without overshoot. Noise and rumble are virtually non-existent. In the entire field, no similar unit matches the performance of the Fairchild 5 3 0 — first . . . when seconds count! * Write for illustrated literature and prices UDPUII D RECORDING iRUrllLU EQUIPMENT ' TENTH AVENUE, WHITESTONE, N. Y. Page 122 • October 11, 1954 Broadcasting • Telecasting for extension of completion date for new tv station on ch. 7. Order 6. WARK Hagerstown, Md. United Bcstg. Co. of Western Maryland Inc. — FCC designated for hear- ing application to increase antenna height (oper- ates on 1490 kc 250 w U); made WCUM Cumber- land, Md., party to proceeding. Action Sept. 29. WNLA Indianola, Miss., Central Delta Bcstg. Co. — FCC designated for hearing application to in- crease power on 1380 kc (daytime only) from 500 w to 1 kw; made WTUP Tupelo, party to the proceeding. Action Sept. 29. KATZ St. Loi'is, Mo. — St. Louis Best?. Co. — On petition of KSD St. Louis, ordered CP grant- ed July 21, to KATZ for a new am station on 1600 kc, 1 kw, D modified to include engineering condition to prevent re-radiation of KSD signals. Action Sept. 29. WNYC New York, N. Y. — Municipal Bcstg. Sys- tem— FCC by memorandum opinion and order, denied petition for reconsideration of or hearing on the Commission's action of April 21, in deny- ing request for waiver of am maximum power rules and dismissing application to install a 5 kw transmitter. Action Sept. 29. WOV New York, N. Y. — By order the Commis- sion granted petition filed Sept. 3, by Wodaam Corp., licensee of WOV New York City, and added a program issue to the proceeding in- volving applications of Key Bcstg. System Inc., Bay Shore, N. Y., WAVZ New Haven, Conn., and Edward J. Fitzgerald, Riverhead, N. Y., each requesting operation on 1300 kc; placed the burden of introducing such evidence on WTMJ Trenton, N. J., WJLK Asbury Park, N. J., and WOV New York City. Action Sept. 29. Wellsville, N. Y., Radio Services of Wellsyille; Elmira, N. Y., Elmira Television — FCC designated for consolidated hearing mutually exclusive ap- plications for new am stations — Wellsville to op- erate on 790 kc, 500 w, D and Elmira on 800 kc, 500 w, D made WPIC Sharon, Pa., party to pro- ceeding. Action Sept. 29. Tv Allocation — The Commission invites com- ments on or before Oct. 11 to a petition filed Sept. 20 by Graylock Bcstg. Co., permittee of station WMGT (TV) operating on ch. 74 at North Adams, Mass., requesting that ch. 19 be sub- stituted for ch. 74 at North Adams; also ordered WMGT to show cause why its authorization should not be modified accordingly. Would in- volve substitution of ch. 54 for ch. 19 (now being surrendered) at Utica-Rome, N. Y.; substitution of ch. 15 for ch. 19 plus at Portsmouth, N. H.; and ch. 74 plus for ch. 33 at Bennington, Vt. Comr. Bartley dissented. Action Sept. 29. TV Allocation — By report and order, finalized its rule-making of Aug. 11, and deleted the minus designation for offset carrier operation on tv ch. 11 assigned to Anchorage, Alaska, on which KTVA (TV) is the permittee, effective Nov. 5. Action Sept. 29. Tv Allocation — By memorandum opinion and order, denied petition of Voice of Dixie, Inc., Birmingham, Ala., filed July 28, requesting rule- making proceedings to amend the Commission's table of tv channel assignments by deleting the educational reservation on ch. 10 in Birmingham, Ala., and assign it for commercial use. Action Sept. 29. Port Arthur, Tex. — Ch. 4 proceeding. By de- cision the Commission dismissed the application of Jefferson Amusement Co., Port Arthur, Texas, as ineligible for consideration in the consolidated proceeding with the application of Smith Radio Co. and Port Arthur College for a new tv station on ch. 4 in Port Arthur, Texas; denied Jefferson's petition to proceed to consider its application. Action Sept. 29. Yankton, S. D. — Yankton Bcstg. Co. FCC desig- nated for hearing application for a new am station on 1450 kc, 250 w, U; made KTRI Sioux City, Iowa, party to the proceeding. Action Sept. 29. Memphis, Tenn. — By order, the Commission granted petition of the Chief Broadcast Bureau, filed Aug. 12, requesting modification of the issues in the proceeding re applications of Tri- State Bcstg. Service, Memphis, Tenn., et al, for am broadcast facilities and added as parties to the proceeding WIRJ Humboldt, Tenn., WJMW Athens, Ala., and limited their participation, to- gether with participation of KTRY Bastrop, La., and KWRE Warrenton, Mo., to those issues re- lating to interference caused to or by them. Granted Sept. 29. Las Vegas, Nev. — By order, FCC denied protest filed Sept. 23 by Las Vegas Tv Inc. (KLAS-TV Las Vegas, ch. 6) directed against Commission's action of Aug. 20 granting application of South- western Pub. Co. (KLRJ-TV Henderson, Nev., ch. 2) to locate main studio outside city of Henderson. Denied Oct. 6. Routine Roundup . . . September 30 Decisions ACTIONS ON MOTIONS By Commissioner John C. Doerfer KOA Denver, Colo., Metropolitan Tv Co.— De- nied petition for leave to intervene in the pro- ceeding re application of KIFN Phoenix, Ariz., for mod. of CP (Docket 10914; BMP-6194) (Action of 9/28). Chief Broadcast Bureau — Granted petition for extension of time to and including Oct. 4, within which to file exceptions to initial decision in re applications of Radio Wisconsin Inc., and Badger Broadcasting • Telecasting and you'll choose rust! If you are considering Remote Control for your transmitter, investigate before you buy. Choose the system that's de- signed for you — and you'll choose Rust. Here's why . . . No two Rust systems are exactly alike. Rust remote control systems are engineered to fit your transmitter, what- ever its make or model. Even the interconnection diagrams you get are especially drawn up for your equipment. Thirty different component units are stocked so that your specific problems can be solved by standard Rust units, prior to installation. , standard Rust offers -any.csta What does all this mean? It means that when you buy a Rust system it is complete. Your installation is easier and quicker. Because there are no tubes, there are no tube fail- ures. Because there are no adjustments, there are no mal- adjustments. The Rust Sys- tem functions as it should . . . with little or no maintenance. When you shop around for Remote Control - - take a peek behind the panel. You'll find Rust offers the best buy for you. #he (EES) industrial company, inc. 608 WILLOW STREET, MANCHESTER, N. H. October 11, 1954 • Page 123 Tv Co., for ch. 3 in Madison, Wis. (Dockets 8959, 10641) (Action of 9/29). 220 Television Inc., St. Louis, Mo. — Granted pe- tition for an extension of time to and including Oct. 11, within which to file an opposition to petition for review filed by Columbia Bcstg. Sys- tem Inc., in proceeding re ch. 11 (Dockets 8809 et al.) (Action of 9/29). By Hearing Examiner Elizabeth C. Smith WELO Tupelo, Miss., Tupelo Bcstg. Co. — Issued an Order after pre-trial conference in proceeding re (Docket 11002), in which the taking of testi- mony will commence Sept. 30. By Hearing Examiner J. D. Bond Issued a Second Pre-Trial Order which shall govern the course of further proceedings in re applications of The Toledo Blade Co., et al., for ch. 11 in Toledo, Ohio (Dockets 11084 et al.); fur- ther hearing conference in this proceeding shall be convened on Oct. 11. By Hearing Examiner Harold L. Schilz KSEY Seymour, Tex., William C. Moss — Sched- uled hearing in re Mod. of License on Nov. 15; change of exhibits to be made on or by Oct. 26, subject, however, to KSEY and appropriate rep- resentatives of opposing parties, if any, being required to appear on Nov. 15, for purpose of cross-examination deemed necessary by any par- ties hereto, including as such a demanding party, the Chief of the Broadcast Bureau (Docket 10218). By Hearing Examiner Hugh B. Hutchison Bluefield, W. Va., Southern W. Va. Tv Inc.; Daily Telegraph Printing Co. — By Memorandum Opinion and Order denied petition of Southern to enlarge the issues in re proceeding for ch. 6 (Dockets 11042-43). TV AND AM BROADCAST ACTIONS The Commission en banc, by Commissioners Hyde (Chairman), Hennock, Bartley, Doerfer and Lee, took the following actions on Sept. 29: SSA Granted extension of Special Service Authori- zations for the following stations for the period ending Nov. 30, 1954: WNYC New York, N. Y., for use of 830 kc, 1 kw, to operate additional hours from 6 a.m. (EST) to sunrise New York City, and from sunset Minne- apolis to 10:00 p.m. (EST). (Comr. Lee dis- sented.) KFAR Fairbanks, Alaska, for use of 660 kc, 10 kw, U. KWBU Corpus Christi, Tex., for use of 1030 kc, 50 kw, from local sunrise Boston, Mass., to local sunset Corpus Christi, Tex. WOI Ames, Iowa, for use of 640 kc, 1 kw, from 6 a.m. to local sunrise (CST). McFarland Letter WTHT Wilmington, N. C, Wilmington Tv Corp. ■ — Is being advised that application (BMPCT- 2495) for additional time in which to construct tv station (ch. 3) indicates necessity of a hearing. Comr. Hennock dissented. October 1 Applications ACCEPTED FOR FILING Modification of CP KAUS Austin, Minn., Cedar Valley Bcstg. Co. — Mod. of CP (BP-8412) as mod., which authorized mounting tv antenna on East tower for extension of completion date (BMP-6654). Remote Control WAHR Miami Beach, Fla., Alan Henry Rosen- son— (BRC-539) . WACO Waco, Tex., WACO Bcstg. Co.— (BRC- 540). KTRN Wichita Falls, Tex., Texoma Bcstg. Co.— (BRC-541). WLRD (FM) Miami Beach, Fla., Alan Henry Rosenson & Yvette Rosenson d/b as Mercantile Bcstg. Co. — Operation by remote control from 420 Lincoln Road, Miami Beach, Fla. (BRCH-110). Renewal of License WACA Camden, S. C, Camden Bcstg. Corp. — (BR-2576). WGNC-FM Gastonia, N. C, Catherine T. Mc- Swain— (BRH-72). Modification of CP KSPG (TV) Tulsa, Okla., Arthur R. Olson- Mod, of CP (BPCT-1628) which authorized new tv station for extension of completion date to 5-4-55 (BMPCT-2520). KLTV (TV) Tyler, Tex., Lucille Ross Lansing- Mod, of CP (BPCT-1205) as mod., which author- ized new tv station for extension of completion date to 3-1-55 (BMPCT-2519). October 4 Decisions ACTIONS ON MOTIONS The following actions on motions were taken as indicated: On request from General Electric Co., the Commission on Sept. 30 granted an extension of time from Oct. 1 to Oct. 15 for filing comments in the matter of amendment of Part 16 (Docket 10743), and the time for filing reply comments is extended to Oct. 25. By Hearing Examiner Charles J. Frederick Ordered that the further hearing in re appli- cations of Westinghouse et al. for ch. 11 in Pitts- burgh, Pa., be resumed on Oct. 12 (Dockets 8694 et al.) (Action taken 10/1). Granted petition of Westinghouse Bcstg. Co. for an indefinite continuance of hearing re ch. 11 in Pittsburgh (Docket 8694 et al.) (Action taken 9/29). Chief Broadcast Bureau — Granted petition for an extension of time to and including Oct. 4 within which to file Proposed Findings re appli- cation of KTOE Mankato, Minn. (Docket 10592) (Action taken 9/27.) By Hearing Examiner Herbert Sharfman Chief Broadcast Bureau — Granted petition for late acceptance of a pleading entitled "Comment of Chief, Broadcast Bureau, on Applicability of Rule 3.636, and Related Matters," in re applica- tions of Scripps-Howard Radio Inc. et al. for ch. 10 in Knoxville, Tenn., and the pleading is accepted (Dockets 10512 et al.) (Action of 9/29). Southern Indiana Bcstrs. Inc., Newburgh, Ind.; Mt. Vernon Bcstg. Co., Mt. Vernon, Ind. — Granted motion of Southern for continuance of prehear- ing conference from Oct. 1 to Nov. 1 in re am facilities (Dockets 11076-77) (Action of 9/30). Ordered continuance of further hearing in re applications of WKAT Inc. et al. for ch. 10, Miami, Fla., from Oct. 4 to Oct. 13 (Dockets 9321 et al.) (Action of 9/30). By Hearing Examiner William G. Butts WLEW Bad Axe, Mich., Port Huron Bcstg. Co.— Granted petition for leave to amend its am appli- cation (Docket 10944) by substituting certain re- vised exhibits. By Hearing Examiner James D. Cunningham Chief Broadcast Bureau — Granted petition for an extension of time to and including Oct. 18, within which to file proposed findings in re appli- cations of WMID Atlantic City, N. J. (Dockets 11045-46). By Hearing Examiner Thomas H. Donahue White Radio Co., Wichita Falls, Tex.; Lawton Bcstg. Co., Progressive Bcstg. Co., Lawton, Okla. ■ — Issued a Memorandum stating that at the hear- ing on Sept. 3 an agreement looking toward the dismissal of Lawton Bcstg. Co. was received in evidence as well as two engineering exhibits submitted by Progressive, in re am applications (Dockets 10719 et al.). After receipt of these documents into evidence both parties waived Initial Decision and the record was closed. October 4 Applications ACCEPTED FOR FHJtNG Remote Control KXXX Colby, Kan., Western Plains Bcstg. Co. — (BRC-545). WMRY New Orleans, La., Southland Bcstg. Co. — (BRC-547). WAZL Hazelton, Pa., Hazelton Bcstg. Co. — (BRC-546). KWHI Brenham, Tex., Tom S. Whitehead — (BRC-544). KTEM Temple, Tex., Bell Bcstg. Co.— (BRC- 543). WATA Boone, N. C, Wilkes Bcstg. Co.— (BR- 2583). WCHL Chapel Hill, N. C, Village Bcstg. Co.— (BR-2790). WGrv Charlotte, N. C, Charlotte Radio and Television Corp.— (BR-1913). WBT Charlotte, N. C, Jefferson Standard Bcstg. Co.— (BR-458). WGAI Elizabeth City, N. C, WGAI Radio Co.— (BR-1856). WJRI Lenoir, N. C, John P. Rabb— (BR-1688). WHIT New Bern, N. C, Harmon L. Duncan — (BR-1176). WKBC North Wilkesboro, N. C, Wilkes Bcstg. Co.— (BR-1725). WCBT Roanoke Rapids, N. C, WCBT Die— (BR-2015). WNCA Siler City, N. C, Chatham Bcstg. Co.— (BR-2733). WMPN Smithfield, N. C, J. F. Horton and J._S. Townsend d/b as Selma-Smithfield Bcstg. Co. — (BR-2528). WGNI Wilmington, N. C, New Hanover Bcstg. Co.— (BR-1371). WGTM Wilson, N. C, Watson Industries Inc. — (BR-935). WAIR Winston-Salem, N. C, Radio Winston- Salem Inc.— (BR-917). WAGS Bishopville, S. C, H. L. Ginsberg, A. Ray Godshall, James B. Jefferies, Claude W. Smith, Helen G. Smith and Gladys A. Johnston d/b as Lee County Bcstg. Co. — (BR-2943). WGCD Chester, S. C, Alex B. Craig and Morgan J. Craig d/b as Bcstg. Co.— (BR-2068). WNOK Columbia, S. C, Palmetto Radio Corp. — (BR-1522). WHSC Hartsville, S. C, Hartsville Bcstg. Co.— (BR-1317). WJOT Lake City, S. C, Lake Bcstg. Corp. — (BR-2872). WJAY Mullins, S. C, The Mullins & Marion Bcstg. Co.— (BR-2288). WFIG Sumter, S. C, Radio Station WFIG Dae. — (BR-1051). Renewal of License Returned WCNC Elizabeth City, N. C, Albemarle Bcstg. Co.— (BR-1023). WFVG Fuquay Springs, N. C, J. M. Stephenson tr/as Radio Station WFVG — (BR-2289). WADE Wadesboro, N. C, Robert Phillip Lyon and Risden A. Lyon d/b as R. P. Lyon and Son — (BR-1595). Modification of CP KARK-TV Little Rock, Ark., Arkansas Radio and Equipment Co.— Mod. of CP (BPCT-810) as mod., which authorized new tv station for exten- sion of completion date to 4-20-54 (BMPCT-2524). WOOK-TV Washington, D. C, United Bcstg. Co.— Mod. of CP (BPCT-1819) which authorized new tv station for extension of completion date to 4-24-55 (BMPCT-2525). KULA-TV Honolulu, T. H., Pacific Frontier Bcstg. Co.— Mod. of CP (BPCT-1671) as mod., which authorized new tv station for extension of completion date to 2-28-55 (BMPCT-2522). KOAT-TV Albuquerque, N. M., Alvarado Tele- vision Co.— Mod. of CP (BPCT-721) as mod., which authorized new tv station for extension of completion date to 2-1-55 (BMPCT-2521). KPAR-TV Sweetwater, Tex., Texas Telecasting Inc.— Mod. of CP (BPCT-1736) as mod., which authorized new tv station for extension of com- pletion date to 4-26-55 (BMPCT-2523). October 5 Applications ACCEPTED FOR FILING Modification of CP KOA-TV Denver, Colo., Metropolitan Television Co.— Mod. of CP (BPCT-941) as mod., which authorized new tv station for extension of com- pletion date to 5-9-55 (BMPCT 2529). WSTV-TV Steubenville, Ohio, WSTV Inc.— Mod. of CP (BPCT-1049) as mod., which authorized new tv station for extension of completion date to 12-12-54 (BMPCT-2330). WEOL-TV Elyria, Ohio, Elyria-Lorain Bcstg. (Continued on page 129) Western Network Stations $50,000.00 85% interest in profitable re- gional covering valuable retail sales area. Ideal climate condi- tions, good market, lots of sun- shine. Financing is possible. S70.000.00 Fulltime regional operation in wide-awake market. Station enjoys good reputation and profits. Financing available to good radio operator. Appraisals • Negotiations • Financing BLACKBURN - HAMILTON COMPANY WASHINGTON, D. C. James W. Blackburn Washington Bldg. Sterling 3-4341-2 RADIO-TV-NEWSPAPER BROKERS CHICAGO Ray V. Hamilton Tribune Tower SAN FRANCISCO William T. Stubblefield 235 Montgomery St. Exbrook 2-5671-2 ■' ■■■■■inn ■■■■■■ Delaware 7-2755-6 ■ ■ ■ mjj • »■■■■■ """uiiiiiiihi im* Page 124 • October 11, 1954 Broadcasting • Telecasting PROFESSIONAL CARDS JANSKY & BAILEY INC. Executive Offices 1735 De Sales St., N. W. Offices and Laboratories 1339 Wisconsin Ave., N. W. Washington, D. C. ADams 4-2414 Member AFCCB * JAMES C. McNARY Consulting Engineer National Press Bldg., Wash. 4, D. C. Telephone District 7-1205 Member AFCCB • —Established 1926— PAUL GODLEY CO. Upper Montclair, N. J. MO. 3-3000 Laboratories Great Notch, N. J. Member AFCCB * GEORGE C. DAVIS 501-514 Munsey Bldg. STerling 3-0111 Washington 4, D. C. Member AFCCE ' Commercial Radio Equip. Co. Everett L. Dillard, Gen. Mgr. INTERNATIONAL BLDG. Dl. 7*1319 s, WASHINGTON, D. C. P. O. BOX 7037 JACKSON 5302 KANSAS CITY, MO. Member AFCCB * A. D. RING & ASSOCIATES 30 Years' Experience in Radio Engineering Pennsylvania Bldg. Republic 7-2347 WASHINGTON 4, D. C. Member AFCCE * GAUTNEY & JONES CONSULTING RADIO ENGINEERS 1052 Warner Bldg. National 8-7757 Washington 4, D. C. Member AFCCB • Craven, Lohnes & Culver MUNSEY BUILDING DISTRICT 7-8211 WASHINGTON 4, D. C. Member AFCCE* FRANK H. MclNTOSH CONSULTING RADIO ENGINEER 1216 WYATT BLDG WASHINGTON, D. C. Metropolitan 8-4477 Member AFCCE * RUSSELL P. MAY 711 14th St., N. W. Sheraton Bldg. Washington S, D. C. REpubllc 7-3984 Member AFCCB* WELDON & CARR Consulting Radio & Television Engineers Washington 6, D. C. Dallas, Texas 1001 Conn. Ave. 4212 S. Buckner Blvd. Member AFCCB * PAGE, CREUTZ, GARRISON & WALDSCHMITT CONSULTING ENGINEERS 710 14th St., N. W. Executive 3-567* Washington 5, D. C. Member AFCCB ' KEAR & KENNEDY 1302 18th St., N. W. Hudson 3-9000 WASHINGTON 6, D. C. Member AFCCB * A. EARL CULLUM, JR. CONSULTING RADIO ENGINEERS HIGHLAND PARK VILLAGE DALLAS 5, TEXAS JUSTIN 6108 Member AFCCB * GUY C. HUTCHESON P. O. Box 32 AR. 4-8721 1100 W. Abram ARLINGTON, TEXAS ROBERT M. SILLIMAN John A. Moffet — Associate 1405 G St., N. W. Republic 7-6646 Washington 5, D. C. Member AFCCE * LYNNE C. SMEBY "Registered Professional Engineer" 1311 G St., N. W. EX 3-8073 WASHINGTON 5, D. C. GEORGE P. ADAIR Consulting Radio Engineers Quarter Century Profetaionai Experience Raaio-Television- Electronlci-Communicatiens 1610 Eye St., N. W., Wash. 6, D. C. Executive t-ttS0 — Executive S-SSS1 (Nights-holidays, Lockwood 5-1819) Member AFCCB • WALTER F. KEAN AM-TV BROADCAST ALLOCATION FCC & FIELD ENGINEERING 1 Riverside Road — Riverside 7-2153 Riverside, III. (A Chicago suburb) WILLIAM E. BENNS, JR. Consulting Radio Engineer 3738 Kanawha St., N. W., Wash., D. C. Phone EMerson 2-8071 Box 2468, Birmingham, Ala. Phone 6-2924 Member AFCCB * ROBERT L. HAMMETT CONSULTING RADIO ENGINEER 821 MARKET STREET SAN FRANCISCO 3, CALIFORNIA SUTTER 1-7545 JOHN B. HEFFELFINGER 815 E. 83rd St. Hiland 7010 KANSAS CITY, MISSOURI Vandivere, Cohen & Wearn Consulting Electronic Engineers 612 Evans Bldg. NA. 8-2698 1420 New York Ave., N. W. Washington 5, D. C. CARL E. SMITH CONSULTING RADIO ENGINEERS 4900 Euclid Avenue Cleveland 3, Ohio HEnderson 2-3177 Member AFCCB • J. G. ROUNTREE, JR. 4515 Prentice Street EMerson 3266 Dallas 6, Texas QUALIFIED ENGINEERING is of paramount importance in get- ting your ttation (AM, TV or FM) on the air and keeping it there IF YOU DESIRE TO JOIN THESE ENGINEERS in Professional card advertising contact Broadcasting • Telecasting 1735 DeSales St., N. W., Wash. 6, D. C. Member AFCCB * SERVICE I DIRECTORY Custom-Built Equipment U. S. RECORDING CO. 1121 Vermont Ave., Wash. 5, D. C. Lincoln 3-2705 COMMERCIAL RADIO MONITORING COMPANY MOBILE FREQUENCY MEASUREMENT SERVICE FOR FM & TV Engineer on duty all night every night JACKSON 5302 P. O. Box 7037 Kansas City, Mo. Grinnan Fixture Co. Minerva, Ohio DESIGNERS • BUILDERS • INSTALLERS record libraries, office partitions, re- ception desks, special consoles, fine custom cabinet work. SPOT YOUR FIRM'S NAME HERE, To Be Seen by 75,956* Readers — among them, the decision-making station owners and managers, chief engineers and technicians — applicants for am, fm, tv and facsimile facilities. * 1953 ARB Projected Readership Survey Broadcasting • Telecasting October 11, 1954 • Page 125 CLASSIFIED ADVERTISEMENTS Payable in advance. Checks and money orders only. Deadline: Undisplayed — Monday preceding publication date. Display — Tuesday preceding publication date. Situations Wanted 20tf per word — $2.00 minimum • Help Wanted 25tf per word — $2.00 minimum. All other classifications 30# per word — $U-00 minimum • Display ads $15.00 per inch No charge for blind box number. Send box replies to Broadcasting • Telecasting, 1735 DeSales St. N. W., Washington 6, D. C. Applicants: If transcriptions or bulk packages lubmitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., lent to box numbers are sent at owner's risk. Broadcast- ing • Txlscastlng expressly repudiates any liability or responsibility for their custody or return. RADIO Situations Wanted Help Wanted Salesman Florida: Salesman. Fulltime independent. Fine opportunity for energetic worker. Box 655E, B»T. Lifetime opportunity — growing midwest MUZAK franchise needs top salesman. No investment but persistence required. Box 767E, B«T. Wanted for southwestern net affiliate, salesman- newscaster, 25-30. Experienced. Send tape and photo to Box 948E, B-T. Virginia: salesman for local station. Prefer young energetic worker. Good opportunity for right man. Box 954E, B»T. Salesmen wanted for a group of stations in the deep south that is expanding its sales organiza- tion. You can earn good money, if you have a record of successful selling. Good guaranteed base pay and liberal commission. You can select any one of four large Southern towns to work in. Write giving complete record, present earn- ings and references to : Jules J. Paglin, 616 Audu- bon Bldg., New Orleans 16, La. Announcers 1st combo, salesmen and announcers. Indiana. Box 485E, B-T. Florida: Staff announcer-DJ who can specialize as hillbilly DJ. Chance to sell on your show. Send tape and resume. Box 623E, B«T. Combination announcer-engineer, first class li- cense. Southern network station. Must be stable. Starting pay $80, 40-hour week. Box 884E, B«T. Virginia network station has opening for staff announcer. Want recent radio school graduate or beginner. Must have ability to develop. Start- ing salary $45.00 per week. Box 897E, B«T. Radio station with tv application on file in at- tractive midsouth community looking for a capa- ble staff announcer. Good opportunity for ex- perienced man. Bill Hart, KBTM, Jonesboro, Arkansas. Announcer-operator, first phone, emphasis on DJ and news. Independent music and news station in town of 17,000. Send DJ and news audition tape and picture to Ken Headrick, KFGT, Fre- mont, Nebraska. Good experienced announcer. Excellent wages, congenial staff, scenic location. Lowell Jack, KMAN, Manhattan, Kansas. Announcer with control board experience for general staff work. No specialists. Call Mana- ger, WCOJ, Coatesville, Pa. 2100. Our staff knows of this ad. Opening livewire morning man. $70.00 start. Raises. Must keep it fresh. Opening now. WMFC, Monroeville, Alabama. WOOD and WOOD-TV, Grand Rapids, Mich., has opening for experienced disc jockey. Send pic- ture, disc and complete info attention Program Director. AFTRA base $80 a week for first year plus talent fees. Announcer wanted by music-news station. Ma- ture voice and attitude essential. Two years ex- perience. No recent talent school graduates. Salary open. WTXL, Springfield, Mass. 9-4768. Technical Chief engineer, capable of doing a limited sched- ule as a combination man. Must be experienced as a small station chief, or be well qualified to take over. Man willing to settle permanently in Hawaii preferred. Airmail replies to KMVI, Wailuku, Maui, T. H. Production-Programming, Others Opening for experienced female continuity writer in one of the south's best radio stations. Above the average position. Give full details including experience and photograph. Box 872E, B«T. Managerial Manager available. New or established small station. Excellent record, references. Box 629E, B-T. Manager, fully experienced in programming, pro- motion, sales, announcing and engineering. Small station and independent operations. Young, good education, family. Box 858E, B«T. Experienced general manager, fifteen years, all phases radio, seeks permanency. Box 913E, B»T. Top sales executive, currently employed, want chance for management am or tv. Experienced all phases radio, strong on presentations. Top billings, excellent references. Prefer eastern mar- ket. Box 916E, B-T. Top sales producer, nine years radio and tv. Degree-advertising, management. Stable, mature, aggressive. Finest references. Seek above average opportunity with hard selling, aggressive outlet. Box 918E, B-T. Publicity-promotion manager; widespread expe- rience: exceptional background and references. Box 929E, B-T. 36 year old general manager. Installed and am now operating one of country's success-story- stations in small market. Complete experience in all phases of radio, plus business background and ability to handle people. Desire position with income commensurate with ability. Am in no hurry to leave present position. Will acknowledge all replies. Box 942E, B»T. Station owners, able, young manager with suc- cessful record, now Broadcast Consultant, desires permanent managerial position in progressive market. 15 years experience radio. Excellent references. Contact W. Wallace Robinson, 315 East Monroe Avenue, Alexandria, Va., overlook 3-4668. Announcers Negro announcer — DJ. Tape, references. Trained voice. Mr. Rhythm and Blues. Box 804E, B«T. Chief announcer United States Air Force Radio and Television Service. Separated from the service Oct. 6. Experienced coverage and edit- ing of all sports-special events-news. Seeking affiliation with medium or small station (radio or tv). Growth potential of more importance than remuneration. Box 903E, B«T. Announcer-newscaster. Eight years radio-news experience. College graduate. Best references. Box 905E, B»T. Announcer. Woman commentator. New York experience radio, television, stage. Resume, tape. Box 908E, B»T. Alert, conscientious, light experience, combo southern station, third class ticket, straight or farm announcing. Travel. Box 910E, B«T. Experienced announcer. Excellent delivery, news and commercials. Prefer New England and east- ern states. Box 912E, B-T. Having farmed out for 2V2 years, anxious to re- locate with established station in the New York area. Hold first class ticket, thoroughly experi- enced in all phases of tv. Conscientious, family man, car, ambitious. Presently employed, will have to give two weeks notice. Box 917E, B»T. Experienced, want Maryland or neighboring states. Married, sober, reliable, car. Box 925E, B«T. Female announcer radio and/or tv. Strong com- mercial. Interviews, woman's features. Pleasant voice, friendly style. Copy writing ability. Knowl- edge music. Eastern states preferred. Light ex- perience, good potential. Resume, tape upon re- quest. Box 927E, B«T. RADIO Situations Wanted — (Cont'd) Tv-Radio announcer, experienced. Heavy tv sports, commercials, DJ, news. College graduate, veteran, 25, married. Available after October 10. Box 928E, B«T. Announcer, recent graduate broadcasting school. Married, draft exempt, fine deep voice. News, deejay, board. Prefer southeastern United States. Georgia preferably. Box 930E, B»T. Announcer, experienced, college graduate, single, 26, write copy. Will travel. Box 931E, B»T. Announcing staff — news reporter, strong com- mercial talent, voice personality, some experi- ence. Available promptly, travel, tape. Box 934E, B-T. Need a good man? Possibly I'm that man. De- pendable staff announcer who does that different disc jockey show with friendly commercials that sell. I'm 23, single, and can start today. Write or wire Box 935E, B-T. Staff announcer — experienced news, D.J. and sports. Smooth effective style. Prefer affiliation with sports station. References and tape. Will travel. Box 936E, B-T. Staff announcer — specialty DJ. Would like op- portunity to do sports. Married, veteran, will travel. Box 937E, B>T. Versatile announcer, recent graduate A-l broad- casting school. Willing to learn commercial radio. Salary secondary to permanency. Reliable family man. Box 939E, B«T. Announcer — mature, some experience, news trained, smooth commercial style, handle tape, control board, station staff. Dependable, avail- able, references, tape. Box 940E, B»T. Personality hillbilly D.J., singer, staff, operate board, 3rd class ticket, 4 years experience with top hillbilly stars, excellent references, presently employed, veteran, network voice, no beginner stations. Box 941E, B«T. Announcer, D.J., newscaster, 2 years experience, married, third ticket, veteran. Box 943E, B«T. Baseball, play-by-play, top-flight sportscaster available, class A up. Box 944E, B»T. Top announcer, radio-tv. Have tux, will travel. 10 years experience, strong as D.J. Diversified musical background, married, dependable. Pres- ently employed in radio-tv. Resume & tape. Box 947E, B«T. 1st phone combo. Now in Colorado at $75. 4 years experience. Would like Texas, N. Mex., Okla., can do sports well. Box 953E, B«T. Versatile, radio-tv artist, Capitol records artist, strong C & W — pop D.J. and news. 10 years ex- perience. Prefers west coast station. Family man on west coast. Box 955E, B-T. Announcer-director, six years experience, now P.D. at $6800. Will accept smaller salary in ex- change for stimulating responsibilities with pro- gressive organization. Imaginative D.J. with unique twist. Fine newscaster. Professional radio-tv writer. College gradute, 31, married, two children. Box 957E, B«T. Gal D.J. — copy writer, good ideaman, prefer Florida location, permanent. Box 9a8E, B-T. Staff announcer, one year three months experi- ence with independent kilowatt, would like op- portunity break into sportscasting. Draft exempt. Contact Burt Maskin, WFLO, Farmville, Va. General staff — limited experience, versatile, am- bitious, hard working. Available now, salary sec- ondary, tape and resume. Don Barton, 26 Linden Street, Brooklyn 21, New York. Sportscaster — deejay-staff. Strong play-by-play. Three years experience. College graduate, vet- eran. Prefer heavy music-sports station. Tape, resume. James H. Carrington, 228 Byrd, Scotch Plains, N. J. Want personality? Original, appealing negro disc jockey, ready to go, rhythm and blues, market or program. Good news, commercial talent, strong sports. Veteran, single, references, tape. Ralph Featherstone, 1957 Bergen St., Apt. 5, Brooklyn, N. Y. Announcer, experienced, strong news and com- mercials. Telephone Ken Fried, DI 6-1003, write: 73 Hegeman Avenue, Brooklyn 12, New York. Employed personality hillbilly deejay country humor. Known nationwide by top artists and publishers. Writer of "Even Tho" Webb Pierce hit and others. See Country Song Roundup Number 35. Other experience varied. Want ad- vancement to 5 or 10 kilowatter. Must be per- manent. Family man. Southwest preferred, consider others. Write or wire Willie Jones, Route 3; Box 113, Cuero, Texas. RADIO TELEVISION TELEVISION Situations Wanted — (Cont'd) Experienced staffman. All phases broadcasting. Crossboard operation. Pleasing voice and person- ality. % Kiernan, 6406 Franklin Avenue, Holly- wood, California. Versatile, disc jockey specialist, experienced. Personality sales, platter-chatter, pops, rhythm, blues, show biz. Background. Tape. Gene Lynn, 10 Lehigh Avenue, Newark, N. J. Experienced announcer-engineer, young, excel- lent references, progressive station, preferably south. Duane Pagel, 2511 Garfield, N.E., Minne- apolis, Minnesota. Girl announcer-writer. Good D.J., copy, traffic. Experienced in women's specialities. Pathfinder School of Radio, 737 11th Street, N.W., Washing- ton, D. C. Staff announcer — all staff duties, board, copy, news, D.J., Pathfinder School of Radio, 737 11th Street, N.W., Washington, D. C. Technical Engineer-first phone, 6 years experience — con- trol board, remote, transmitter. No announcing training, but willing to learn. Box 848E, B»T. Engineer: Tops in experience, references. First phone. 28. Available immediately. Box 859E, B'T. Engineer — 6 years experience, studio, transmit- ter, remotes, recordings. Box 880E, B»T. Experienced engineer, announcer, sales. Will in- vest. Ga., Ala., or nearby. Small station pre- ferred. Details. Box 898E, B«T. Engineer, 1st phone. Two years experience 1 kw Collins. No announcing. Will travel. Box 909E, B'T. Chief engineer. Experienced design, construction and installation of studio control, recording, antenna phasing, transmitter and performance testing and preparation for licensing. Record of operation and maintenance for lowest possible technical costs and elimination of equipment failure. Box 911E, B»T. Chief engineer — experienced, construction, main- tenance, directional antennae, remote control systems. Box 922E, B-T. Tv station folded. 1st phone. 2 years radio trans- mitter, 8 months tv studio & transmitter. Little announcing O. K. Production conscientious, age 30, married, car. Box 926E, B-T. Chief 13 years radio all phases. Family. Now employed $100 week. Desires relocation to more temperate climate. Produce smooth efficient op- eration. Excellent references. Box 952E, B»T. Station reorganization makes available 1st class engineer, six years experience, remote experi- ence, excellent references. Family man desiring permanency. Recommended highly. WTMC, Ocala, Florida. Production-Programming, Others Successful, experienced PD seeks executive posi- tion, larger station. Best references. Box 630E, B'T. Available: Recently fired, toothache suffering news and sports director. Box 809E, B»T. Newswriter-editor, light experience, recent army editor. Radio journalism graduate, 24. Network station preferred. Box 828E, B'T. Seasoned DJ-pianist wants more time on bigger station; easy delivery, large repertoire, excellent commercial ideas; interested in making money for you and for me; ten years radio, theatre, tv. Must have $125.00 weekly base or guarantee with percentage set-up; details, references, tape on request. Box 901E, B'T. Artist-scene designer, married, experienced, de- sires location with a progressive station. Bro- chure on request. Box 906E, B«T. Experienced radio-tv news editor desires change to large progressive midwest station. Box 920E, B'T. Young woman wants position in Florida as copy- writer. Experienced. Third phone. Will send samples on request. Box 924E, B'T. Young man, 33, with family. Fully experienced production-programming-sales in large and small markets. Experience includes construction and operation of successful uhf station. Was program director of combined am-tv operation. Producer on 50 kw am, and have tv network production credits. Sales include local and regional territo- ries. Interested in production or sales east of Mississippi in larger market, including New York. Would make excellent man in production de- partment of ad agency. Absolutely tops in quali- fications. Box 932E, B'T. Director, producer, 15 years successful commu- nity theatre New York and middlewest. Also experienced in working with children and writers. Veteran, personable, hard worker, cre- ative. Willing to start groundfloor tv. Box 938E, B'T. Wanted! Producer-director opening. Needing? Imaginative, creative, reliable director. Write: S. Bronsther, NBC, 1250 6th Ave., NYC. Help Wanted Salesmen We need two top-flight men to sell television. Prefer radio or television background. Earning will be unlimited with good salary and extra liberal commissions. Successful four network station with strong local programming market area, 350,000. If interested, contact us immediate- ly. Ron Litteral, WAFB-TV, Baton Rouge, La. Production-Programming, Others Commercial artist position available with vhf television station. Must be good, versatile artist. Send art work samples and state experience, age, marital status, salary expected. Box 739E, B'T. Situations Wanted Managerial General manager — commercial manager. Thor- oughly experienced all phases uhf-vhf tv and radio. Outstanding background. Local, regional, national experience. Presently employed in above capacity with major market tv station. Brilliant success story. Can bring experienced personnel. Desire permanent location with stock proposition. Willing to work on percentage or salary and percentage. Box 757E, B'T. Situations Wanted — ( Cont'd) Production-program man; extensive, successful television and radio record; creator of selling original and imaginative commercial presenta- tions; selected to write "Television Production Problems"; terrific recommendations. Box 919E, B'T. University graduate, 4 years radio, 1% tv pro- duction-engineering at unusual indie. Seeking future in production in northeast. Box 923E, B'T. Tv film manager — film editor, photographer & supervisor of personnel. Fully experienced, pres- ently employed in this capacity. Desire to locate in large metropolitan area. Box 946E, B»T. Program-production manager, currently em- ployed major market vhf station. Diversified background, excellent references. Box 949E, B'T. For Sale Stations 500 watt station, fulltime operation in California, to responsible buyer. Priced realistically in line with earnings record. Terms. Box 907E, B'T. Free list of good radio and tv station buys now ready. Jack L. Stoll & Associates, 4958 Melrose, Los Angeles 29, California. Radio and television stations bought and sold Theatre Exchange. Licensed Brokers, Portland 22, Oregon. Salesman Equipment Etc, Experienced radio and tv salesman desires lo- cating with vhf station. Will travel anywhere for the right opportunity. Excellent references. Good solid sales record . . . both in radio and tv. Box 814E, B'T. Production-Programming, Others Got CP? Thoroughly experienced PD put suc- cessful station on air. Can do same for you. Box 631E, B'T. PD, five years' radio-tv experience, seeking su- pervisory position (programming, production, continuity) larger station. College graduate. Box 632E, B«T. Television personality, on-camera master of cere- monies, newsman, announcer. Looking for new opportunity with old or new operation, allied agency. Prefer mild year round climate for permanent, or travel for right company. Single, 29, three years television, five years radio. B.S. journalism. Know public relations and promo- tion. Your inquiry appreciated. Box 829E, B'T. All-around man, the kind you medium market tv managers must have; thoroughly experienced direction, announcing on and off camera, film; talent; eleven years commercial experience, radio, theatre, two years tv; know small staff problems and how to double up to save costs; hard working, reliable; won't consider under $2.50 hour staff work and fee opportunities; references. Tapes. Pictures. Box 900E, B«T. Producer-copywriter, tv-radio, live and film. Have been top drawer coordinator of toughest kind of tv production. Copywriter for 4A agency and stations. Have know-how in dealing with clients. 29. Details upon request. Box 902E, B'T. 300 ft. Blaw-Knox H-40 heavy duty tv tower. In storage, never erected. Box 964D, B'T. 600 foot television tower. Will support any vhf 12 bay antenna. Equipped with 6V2 coax line and all fittings. Also complete tower lighting. A bargain. Box 737E, B»T. GE type BT-l-B 250 w fm transmitter. May be inspected in operation. Will crate for shipment. Make offer. Chicago, Illinois. Box 877E, B«T. 2700 feet communications products #91-501, %" 72 ohm Seal-O-Flange transmission line in original cases. Best offer gets. Box 896E, B»T. Gray, Robinson, Livingston and Pickering tran- scription arms with diamond styli. Gray & Pick- ering equalizers. Two preamps with equalizers for GE cartridges. Gates M3383 antenna meter kit. All like new. KAYS, Hays, Kansas. Test equipment. Hewlett Packard vhf, model 803A bridge, model 417A detector and model 608A signal generator. Nearly new. Cost $1545.00. Make offer. Frank C. Carman, KUTA, Salt Lake City, Utah. 1 — 125' Blaw-Knox self supported tower, 1 — 85' Ideco self supported tower, 1 — 65' G.E. fm an- tenna pole mast, 2 — 65' RCA, tv antenna pole masts, 1 — 4 bay Andrew V type fm antenna, 1 — 2 bay Andrew V type fm antenna, Ys, 2% and ZVa coaxial lines and fittings. Alliance Engineering and Construction Company, 82 West Washington St., Chicago 2, Illinois, or phone Central 6-1606. QRK rugged, dependable three speed turntable chassis, instant one-hand speed shift, rim drive, only $190.00. Dept. B, 445 North Circle Drive, Fresno, Calif. 375 foot Wincharger tower ready. Good paint. $5,700 new, $2,750. WDIA, Memphis, Tenn. FOR SALE IMMEDIATELY TV STUDIO EQUIPMENT New, perfect-condtion RCA equipment adaptable for uhf or vhf use: • Field Switcher System • RF Load and Wattmeter • TGIOA Field Sync Generator and other equipment. For details, contact: GREAT PLAINS TV 4 West 58th Street New York 19, N. Y. Plaza 9-2929 Wanted to Buy RADIO TELEVISION Stations Former station owner wants all or part of small operation. Illinois, Indiana, Kentucky, Tennessee. Confidential. Box 895E, B»T. Radio stations. Television stations. Theatres. Ralph Erwin, Theatre Broker. Box 811, Tulsa. Equipment Etc. Complete tv equipment, 100 kw, channel 3, studio to antenna. Advise lowest cash price and full particulars on any part. Box 885E. B»T. Used 35mm television projector. State price and condition. Will trade RCA TP-16 projector. Box 899E, B-T. Self supporting FM tower 200-250 ft., accessories. Give full details. Box 904E, B«T. Used 1000 watt am xmtr, frequency amplifier, monitor, modulation monitor, console, mikes, tape recorder. State price. Box 914E, B«T. Wanted used broadcasting transmitter, 1000 watts or less. Write Chief Engineer, KSWl, or call 4041 Council Bluffs, Iowa. Western Electric 177C repeat coils. WPIK, Alex- andria, Va. One good used 5 kilowatt transmitter a.m. Write: Guarantee Radio Supply Co., 1314 Iturbide, Laredo, Texas. Construction starting, "economical" fm station. Need 3 kw fm transmitter, 4 bay antenna, ap- proximately 100' tower, monitor, small console, etc. Details, lowest price: FM, 4534V2 University Way, Seattle 5. Instruction FCC operator license quickly. Individualized insi/uction correspondence or residence. Free brochure. Grantham, 6064 Hollywood Blvd., Hol- lywood, California. DO YOU NEED COMPETENT HELP? Is there a TV station that does not need additional competent help? Not accord- ing to what station managers tell us. So we have established a personnel depart- ment to help out. We offer you qualified graduates who will make competent workers in any of the following fields: • Announcers • Writers • Camera Assistants • Boom Operators • Floor Directors Copy Writers Film Editors Salesmen Remember, our service is FREE. We are not an employment agency. We simply supply you with graduates from our school who have been screened for ability and willingness to work. Write John Birrel, Personnel Director, for complete background data. NORTHWEST RADIO & TELEVISION SCHOOL 1221 N.W. 21st Avenue Portland 9, Oregon Help Wanted SALESMAN Immediate opening aggressive, strong, suc- cessful salesman for well accepted 1000 watt, Michigan Independent. $350.00 month- ly draw to start. Capable, sincere, honest worker will establish fine income. Pro- mote to commercial manager. Permanent. No floaters. Send photo. Box 874E, B-T. BROADCAST EQUIPMENT SALES Prominent manufacturer of broadcast and communications equipment has open- ing in Los Angeles for store manager with knowledge of broadcast equipment and accessories and with experience pref- erably in Los Angeles area. No travel. Salary. Rush details to Box 915E, B-T. ACCOUNT EXECUTIVE Immediate opening on music-deejay station in Cleve- land. We welcome replies from big city men as well as top salesmen in smaller markets. If we select you. your first year's earnings, depending on your own efforts, should amount to $10,000 with an even greater potential. Send complete personal data, late photo, resume. Willard L. Dougherty, Executive Vice Presi- dent, WDOK, 1515 Euclid Avenue. Cleveland. Ohio. Announcer ANNOUNCER-SALESMAN For Florida Station Excellent opportunity for reliable man. Mnst have ability to do profitable job at community level. Mast be neat, energetic, good references. Auto. Send photo and experience in detail to Box 888E, B«T. MORNING MAN Southeastern network station has imme- diate opening for top-notch morning man. $10,000 salary possible for the right man. Send complete resume and tape or disc to Box 950E, B-T. TELEVISION Help Wanted Salesman TELEVISION EXECUTIVE 1 Here is an exceptional opportunity for an experi- | enced and aggressive television salesman. Top I salary and advancement possibility. This is a § solid uhf market with a primary CBS affiliation | owned and operated by the newspaper. Write or | phone Robert Jawer, Sales Manager, WTVH-TV, I Peoria, Illinois. Situations Wanted TV STATION SATES MANAGER Desires to make change. Outstanding rec- ord of 20 years experience all phases local, national sales. Especially interested N.Y.C. TV sales, or in proposition with Eastern VHF station. Can arrange for personal interview. Box 945E, B-T. For Sale TOWERS RADIO — TELEVISION Antennas — Coaxial Cable Tower Sales & Erecting Co. 6100 N. E. Columbia Blvd., Portland 11, Oregon Wanted to Bay I'LL BUY! 21 year veteran broadcast executive will buy tv or am-tv West Coast. "Want all or control. Also will consider joining individual or group. Capable of adequate financing. All replies in confidence. Reply to Box 921E, B«T. SUBSTANTIAL CASH ON THE BARREL- HEAD for a radio station in a medium-sized market, Atlantic seaboard. New England or you name it. Indie preferred, but will look at any property with potential. Con- fidential, of course. Box 951E, B«T. Instruction WANT a TV or RADIO JOB? Trained announcers, producers, writers now in demand NATIONAL ACADEMY OF BROADCASTING (Est. 1934) 3338 16th Street N.W. Washington, D. C. New Term starts soon Enroll Now. DE 2-5580 Placement Service Employment Services BROADCASTERS EXECUTIVE PLACEMENT SERVICE Executive Personnel for Telerision and Radio Effective Service to Employer and Employee Howard S. Frazier TV & Radio Management Consultants 708 Bond Bldg., Washington 5, D. C. FOR SALE VHF TELEVISION EQUIPMENT CHANNEL 4 RCA TT500A TRANSMITTER AND ASSOCIATED EQUIPMENT: 2 RCA PROJECTORS & FILM CHAIN. 1 RCA STUDIO CAMERA & CONTROL AND MISCELLANEOUS TV EQUIPMENT ★ ★ ★ CONTACT: JOHN GORT, KOPR-TV BUTTE, MONTANA — PHONE 6546 (Cont. from page 124) Co.— Mod. of CP (BPCT-1124) which authorized new tv station for extension of completion date to 4-11-55 (BMPCT-2528). October 6 Decisions BROADCAST ACTIONS The Commission, by the Broadcast Bureau, took the following actions on the dates shown: Actions of Oct. 1 The following stations were granted authority to operate transmitters by remote control: KWHI Branham, Tex.; KXXX Colby, Kan.: KTEM Tem- ple, Tex.; WMRY New Orleans, La. KROC-TV Rochester, Minn., Southern Minne- sota Bcstg Co. — Granted license for tv station to operate on ch. 10 (BLCT-211). WJBF-TV Augusta, Ga., Georgia-Carolina Bcstg. Co. — Granted license for tv station to operate on ch. 6 (BLCT-213). WHEE Martinsville, Va., Mecklenburg Bcstg. Corp. — Granted license for am station; 1370 kc, 500 w, D (BL-5406). The following were granted mod. CPs for extension of completion dates as shown; WQXR New York, N. Y., to 5-1-55, conditions; WVEC Hampton, Va., to 12-4-54; WOBS-TV Jackson- ville, Fla., to 4-30-55; WCOS-TV Columbia, S. C. to 4-30-55; KOAT-TV Albuquerque, N. Mex., to 4-26-55; KAUS Austin, Minn., to 11-9-54. Actions of Sept. 30 The following stations were granted authority to operate transmitters by remote control: WLRD Miami Beach, Fla.; KTRN Wichita Falls, Tex.; WACO Waco, Tex.; WHBL Sheboygan, Wis. The following were granted mod. CPs for ex- tension of completion dates as shown: WEAT- TV West Palm Beach, Fla., to 4-18-55; WHEF-TV Brockton, Mass., to 3-29-55. Actions of Sept. 29 WCHN Norwich, N. Y., Radio Norwich, Inc. — Granted authority to operate transmitter by re- mote control. WMAW Menominee, Mich., Green Bay Bcstg. Co. — Granted license covering change of facili- ties; 1340 kc, 250 w, U (BL-5453). WJSB Crestview, Fla., Crestview Bcstg. Co. — Granted license for am station and specify studio location; 1490 kc, 250 w, U (BL-5451). WACR Columbus, Miss., J. W. Furr— Granted license covering increase in daytime power and installation of a new transmitter; 1050 kc, 1 kw D (BL-5455). WKOA Hopkinsville, Ky., Pennyrile Bcstg. Co. — Granted license for am station (BL-5454). 1480 kc, 1 kw, D. WABO Waynesboro, Miss., New Laurel Radio Station Inc. — Granted license for am station; 990 kc, 250 w, D (BL-5446). WGSM Huntington, N. Y., Huntington-Montauk Bcstg. Co. Inc. — Granted license covering changes from employing directional antenna (DA-D) to nondirectional antenna daytime; conditions (BL- 5428). WWNH Rochester, N. H., Strafford Bcstg. Corp. — Granted license covering increase in pow- er and installation of a new transmitter; 930 kc, 5 kw, D (BL-5452). KINY Juneau, Alaska, Alaska Bcstg. Co.— Granted license covering change in frequency; 800 kc, 5 kw U (BL-5419). KDUB-TV Lubbock, Tex., Texas Telecasting, Inc. — Granted license for tv station: ERP: Vis. 27.5 kw, Aur. 14.1 kw (BLCT-171). (ch. 13). WRWB Kissimmee, Fla., Station WEWB— Granted mod. of CP to change name of permittee to Emerson W. Browne tr/as Radio Station WRWB (BMP-6645). The following were granted mod. of CPs for extension of completion dates as shown: WWPA Williamsport, Pa., to 1-5-55; KPMC Bakersfield, Calif., to 3-15-55, condition; WDAS Philadelphia, Pa., to 4-11-55, conditions. Actions of Sept. 28 WDAE-FM Tampa, Fla., Tampa Times Co.— Granted authority to operate transmitter by remote control. WHFM (FM) Rochester, N. Y., Stromberg Carl- son Co. — Granted license covering changes in station (BLH-996). KGDN Edmonds, Wash., King's Inc.— Granted Mod. of CP to change name to Garden of the King Enterprises Inc. (BMP-6648). The following were granted mod. CPs for ex- tension of completion dates as shown: WTLF Baltimore, Md., to 4-9-55; WQXI-TV Atlanta, Ga., to 4-19-55; WDBO-TV Orlando, Fla., to 4-23-55; KBID-TV Fresno, Calif., to 4-12-55. Actions of Sept. 27 WINA Charlottesville, Va., Charlottesville Bcstg. Corp.— Granted license covering change of facilities, type transmitter and make changes in antenna system; 1450 kc, 250 w U; conditions (BL-5444). KSEW Sitka, Alaska, Voice of Sheldon Jackson Inc. — Granted license for am broadcast station; 1400 kc, 250 w S.H. (BL-5447). KFSC Denver, Colo., Francisco V. (Pace) Sanchez— Granted license for am broadcast sta- tion; 1220 kc, 1 kw, D; condition (BL-5330). KGMC Englewood, Colo., The McMa Agency — Granted license covering change in frequency; 1150 kc, 1 kw D (BL-5299). WOKJ Jackson, Miss., Dixieland Bcstg. Co. — Granted license for am broadcast station; 1590 kc, 1 kw D (BL-5450). KSLM-TV Salem, Ore., Oregon Radio Inc. — Granted CP to replace expired CP (BPCT-1180) which authorized new commercial tv broadcast station on ch. 3 (BPCT-1898). The following were granted mod. CPs for extension of completion dates as shown: WMBR- TV Jacksonville, Fla., to 4-12-55; KKTV (TV) Colorado Springs, Colo., to 4-26-55; KRBB (TV) El Dorado, Ark., to 4-24-55; KTVH (TV) Hutch- inson, Kan., to 4-27-55. ACTIONS ON MOTIONS The following actions on motions were taken as indicated: On Motion of Radio Cleveland, the Commission on Oct. 4 extended until Oct. 8 the time within which they may file opposition to protest filed by Robert W. Rounsaville dated Sept. 17, against the Commision's action of Aug. 18 granting ap- plication of Radio Cleveland for a new am sta- tion at Cleveland, Tenn. (PB-9197). By Examiner Elizabeth C. Smith Allegheny Bcstg. Corp., McKeesport, Pa. — Granted petition for leave to amend its applica- tion Ch. 4 (Docket 7287; BPCT-147). Action Oct. 5. By Examiner H. B. Hutchison Jessie Mae Cain, Grand Prairie, Tex. — Granted petition for leave to amend her application for new am station (Docket 11025) in order to con- form engineering exhibits associated with new conductivity map of commission; and application as amended, is retained in hearing docket. Action Oct. 5. By Examiner Annie Neal Huntting Issued statement concerning pre-hearing con- ference of Sept. 30 and order, setting forth re- quirements which shall govern course of pro- ceeding in re applications of Mercer Bcstg. Co., Trenton, N. J., et el (Docket 10931 et el). Action Oct. 5. By Examiner H. Gilford Irion By memorandum opinion and order, granted petition of Great Lakes Television Inc., Buffalo, N. Y., for leave to amend its tv application for ch. 7 (Docket 10968), to change answer to ques- tion 16 of Engineering Section V-C. Action Oct. 4. BY COMMISSION EN BANC WTHS-TV Miami, Fla., Lindsey Hopkins Voca- tional School of the Dade county Board of Public Instruction — Granted application for six months' extension of time from this date, in which to complete construction of noncommercial educa- tional tv station on ch. 2 (BMPET-38). KTLJ (TV) Houston, Tex., Houston Consoli- dated Tv Co. — Denied request for assignment of call letters KTRH-TV in lieu of KTLJ for use in tv operation on ch. 13, since KTRH (AM) in Houston is not operated by same licensee as KTLJ (TV). October 6 Applications ACCEPTED FOR FILING Modification of License WEEK Peoria, 111., All-Oklahoma Bcstg. Co. — Mod. of license to change name of licensee to West Central Bcstg. Co. (1350kc) (BML-1602). Remote Control Application for remote control operation of transmitter filed: WCLS Columbus, Ga.; KIUN Pecos, Tex. License Renewal Standard broadcast renewal of license aoplica- tions filed: WISE Asheville, N. C; WPNF Bre- vard, N. C; WTIK Durham, N. C; WKMT Kings Mountain. N. C: WISP Kinston, N. C; WELS Kinston, N. C; WPAQ Mount Airy, N. C; WSTP Salisbury, N. C; WSAT Salisbury, N. C; WVOT Wilson, N. C; WRHI Rock Hill, S. C; WORD Spartanburg, S. C; WSPA Spartanburg, S. C. Modification of CP WSLA (TV) Selma, Ala., Deep South Bcstg. Co.— Mod. of CP (BPCT-1814, which authorized a new commercial tv station) for extension of completion date to 4-24-55 (BMPCT-2516) . Remote Control WSAN-FM Allentown, Pa., Lehigh Valley Bcstg. Co. — Request to operate by remote control from WSAN Transmitter, Old Catasauqua Rd., Route 1, Allentown, Pa. KALW (FM) San Francisco, Calif., Board of Education of the San Francisco Unified School District — License to cover CP (BPED-251) which authorized changing ERP, antenna system, and change location of transmitter and studio of licensed station (BLED-157). WHYY (FM) Philadelphia, Pa., Delaware Val- ley Educational Television Corp. — License to cover CP (BPED-247) which authorized new non-commercial educational fm station (BLED- 158). ML- 5 66 7 GIVES 32,500 HOURS OF SERVICE AT Data sheets won't tell you. . . but tube performance, backed by the manufacturer's reputation, will! Choose Machlett and you find . . . 57 years electron tube experience. Leadership in high vacuum technique. Design superiority in high power, big tube ruggedness and reliability. A specialist whose reputation has been achieved solely by the production of highest quality electron tubes. Machlett tubes are distributed by Graybar, Westrex, Dominion Sound. For full information on Machlett's extensive line of broadcast tubes, write MACHLETT LABORATORIES, INC. Springdale, Connecticut j Broadcasting TELECASTING October 11, 1954 • Page 129 What's Cooking in Sioux City Sue-Land? During a six-week period (six shows) the Crescent Electric Co. of Iowa, sponsors of "The Life of Riley" on KVTV, sold 13 carloads of one model of the GE electric ranges they distribute. They tell us they have received more active dealer support through our medium than any other ever used. KVTV's impact in the alleged fringe area was so great that, after the series started, dealers more than 100 miles distant from Sioux City came into the program. There's no doubt about what's cooking in Sioux City Sue-Land. The answer: GE electric ranges — and KVTV. Q 1 1 1 i i i — axa i CBS, ABC & DuMont Represented by The Katz Agency WW SIOUX CITY, IOWA KVTV, a Cowles Station, is under the same management as WNAX-570, the radio station that tor 30 years has successfully served one ol the world's major agricultural regions, the live-state area known as Big Aggie Land. Page 130 October 11, 1954 Broadcasting Telecasting October 11, 1954 TELESTATUS Tv Stations on the Air With Market Set Count And Reports of Grantees' Target Dates Editor's note: This directory is weekly status report of (1) stations that are operating as commercial and educational outlets and (2) grantees. Triangle (►) indicates stations now on air with reg- ular programming. Each is listed in the city where it is licensed. Stations, vhf or uhf. report re- spective set estimates of their coverage areas. Where estimates differ among stations in same city, separate figures are shown for each as claimed. Set estimates are from the station Further queries about them should be directed to that source. Total U. S. sets in use is unduplicated B»T estimate. Stations not preceded by triangle (►) are grantees, not yet operating. ALABAMA Birmingham — ► WABT (13) NBC, ABC, DuM; Blair; 293,120 ► WBRC-TV (6) CBS; Katz; 286,830 WJLN-TV (48) 12/10/52-Unknown Decaturt — ► WMSL-TV (23) Walker; 15,942 Dothant — WTVY (9) 7/2/54-12/25/54 Mobilet — ► WALA-TV (10) ABC, CBS. NBC; Headley- Reed; 86,000 WKAB-TV (48) See footnote (d) The Mobile Tv Corp. (5) Initial Decision 2/12/54 Montgomery — ► WCOV-TV (20) ABC, CBS, NBC, DuM; Ray- mer; 36,400 WSFA-TV (12) NBC; Headley-Reed; 3/25/54- 11/1/54 Munfordt — WEDM (*7) 6/2/54-Unknown Selmat — WSLA (8) 2/24/54-Unknown ARIZONA Mesa (Phoenix) — *-KVAR (12) NBC; Raymer; 98,108 Phoenix — ► KOOL-TV (10) ABC; Hollingbery: 98,108 ► KPHO-TV (5) CBS, DuM; Katz; 98,108 KTVK (3) 6/10/54-Unknown Tucson — ► KOPO-TV (13) CBS, DuM; Hollingbery; 30,226 ► KVOA-TV (4) ABC, NBC; Raymer; 30,226 YumaT — ► KIVA (11) NBC, DuM; Grant; 22,764 ARKANSAS El Doradot— KRBB (10) 2/24/54-Unknown Fort Smitht— ► KFSA-TV (22) ABC, NBC, DuM; Pearson; 18,500 KNAC-TV (5) Rambeau; 6/3/54-1/1/55 Hot Springst — KTVR (9) 1/20/54-Unknown Little Rock— ► KARK-TV (4) NBC, DuM; Petry; 77,233 KETV (23) 10/30/53-Unknown ► KATV (7) (See Pine Bluff) Pine Blufft — ► KATV (7) ABC, CBS; Avery-Knodel; 74,851 ► KCMC-TV (6) See Texarkana, Tex. CALIFORNIA Bakersfield— ► KBAK-TV (29) ABC, DuM; Forjoe; 78,000 ► KERO-TV (10) CBS, NBC; Avery-Knodel; 128,595 Berkeley (San Francisco) — ► KQED (»9) Chico — >■ KHSL-TV (12) ABC, CBS, NBC, DuM; Avery- Knodel; 48,962 Coronat — KCOA (52), 9/16/53-Unknown El Centrot— KPIC-TV (16) 2/10/54-Unknown Eurekat — ► KIEM-TV (3) ABC, CBS, NBC, DuM; Blair; 16,500 Fresno — KBID-TV Fresno (53). See footnote (d) ► KJEO (47) ABC, CBS; Branham; 142,796 ► KMJ-TV (24) NBC; Raymer; 119,500 KARM, The George Harm Station (12) Boiling; Initial Decision Aug. 31 Los Angeles — ► KABC-TV (7) ABC; Petry; 1,901,124 KBIC-TV (22) 2/10/52-Unknown ► KCOP (13) Katz; 1,901,124 ► KHJ-TV (9) DuM; H-R; 1,901,124 ► KNBH (4) NBC; NBC Spot Sis.; 1,901,124 ► KNXT (2) CBS; CBS Spot Sis.; 1,901,124 KTHE (»28). See footnote (d) ► KTLA (5) Raymer; 1,901,124 ► KTTV (11) Blair; 1,901,124 Modestot — KTRB-TV (14) 2/17/54-Unknown Montereyt — ► KMBY-TV (8) ABC, CBS, NBC, DuM; Holling- bery; 492,371 Sacramento — KBIE-TV (46) 6/26/53-Unknown ► KCCC-TV (40) ABC, CBS, NBC, DuM; Weed: 106.500 KCRA Inc. (3) Initial Decision 6/3/51 Sacramento Telecasters Inc. (10) 9/29/54-Un- known Salinast — ► KSBW-TV (8) ABC. CBS. NBC, DuM; Hollin*- bery; 492,371 San Diego — ► KFMB-TV (8) ABC, CBS; Petry; 245,167 ► KFSD-TV (10) NBC; Katz; 245,167 KUSH (21) 12/23/53-Unknown San Francisco— KBAY-TV (20) 3/11/53-Unknown (granted STA Sept. 15) ► KGO-TV (7) ABC; Petry; 1,005,960 ► KPIX (5) CBS, DuM; Katz; 1,005,960 ► KRON-TV (4) NBC; Free & Peters; 1,005,960 ► KSAN-TV (32) McGillvra; 97,000 San Joset — KQXI (11) 4/15/54-Unknown San Luis Obispot — ► KVEC-TV (6) DuM; Grant; 73,538 ► KEYT (3) ABC, CBS, NBC, DuM; Hollingbery; 453,692 Stocktont — ► KOVR (13) Blair ► KTVU (36) NBC; Hollingbery; 112,000 Tulare (Fresno) — ► KWG (27) DuM; Forjoe; 150,000 COLORADO Colorado Springs — ► KKTV (11) ABC, CBS, DuM; Hollingbery; 51,615 ►-KRDO-TV (13) NBC; McGillvra; 20,000 Directory information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. strong Pull keeps viewers tuned to KMJ-TV FRESNO • CHANNEL 24 the FIRST TV station in California's San Joaquin Valley KMJ-TV pioneered television in this important inland California market. The strong pull of top local programming plus NBC and CBS network shows continue to make it this area's most-tuned-to TV station.* KMJ-TV is your best buy in the Valley. Paid H. Raymer, National Representative * KMJ-TV carries 24 out of the 25 top-rated nighttime pro- grams, 6 out of the 10 top-rated daytime shows in the Fresno area. (March 1954 ARB report) Broadcasting • Telecasting October 11, 1954 • Page 131 KGLO Y\F CHANNEL 3 MASON CITY, IOWA FOR THE RECORD Sell more people in the rich area of Northern Iowa and Southern Minnesota with KGLO-TV. Reach more homes in this vast land of corn, hogs and beef that lies midway between Des Moines and Minneapolis with KGLO-TV. Set Count as of September 1 100 micro-volt contour ....100,412 Represented by Weed Television LEE STATIONS National Safes Offices WCU BUILDING • QUINCY, ILLINOIS Affiliated with KGLO-AM-FM KHOA-TV. WTAD-AM-FM — Quincy, III. Denver — ► KBTV (9) ABC; Free & Peters; 237,198 ► KFEL-TV (2) DuM; Blair; 237,198 ► KLZ-TV (7) CBS; Katz; 237,198 ► KOA-TV (4) NBC; Petry; 237,198 KRMA-TV (*6) 7/1/53-1954 Grand Junctiont — ► KFXJ-TV (5) NBC, DuM; Holman; 5,000 Pueblo — ► KCSJ-TV (5) NBC; Avery-Knodel; 48,587 CONNECTICUT Bridgeport — WCBE (*71) 1/29/53-Unknown ► WICC-TV (43) ABC, DuM; Young; 72.340 Hartfordt— WCHF (*24) 1/29/53-Unknown ► WGTH-TV (18) ABC, DuM; H-R New Britain — ► WKNB-TV (30) CBS; Boiling; 201,892 New Haven — WELI-TV (59) H-R; 6/24/53-Unknown ► WNHC-TV (8) ABC, CBS, NBC, DuM; Katz; 702,032 New Londont — WNLC-TV (26) 12/31/52-Unknown Norwicht — WCNE (*63) 1/29/53-Unknown Stamfordt — WSTF (27) 5/27/53-Unknown Waterbury — ► WATR-TV (53) ABC, DuM; Stuart; 156,000 DELAWARE Doverf — WHRN (40) 3/11/53-Unknown Wilmington — ► WDEL-TV (12) NBC, DuM; Meeker; 223,029 WILM-TV (83) 10/14/53-Unknown DISTRICT OF COLUMBIA Washington — ► WMAL-TV (7) ABC; Katz; 600,000 ► WNBW (4) NBC; NBC Spot Sis.; 631,000 WOOK-TV (50) 2/24/54-Unknown ► WTOP-TV (9) CBS; CBS Spot Sis.; 600.000 ► WTTG (5) DuM; Blair; 612.000 Washington Metropolitan Tv Corp. (20) Initial Decision 9/17/54 FLORIDA Clearwatert — WPGT (32) 12/2/53-Unknown Daytona Beacht — WMFJ-TV (2) 7/8/54-7/1/55 Fort Lauderdale — ► WFTL-TV (23) NBC; Weed; 148,000 ► WITV (17) ABC, DuM; Boiling; 121,000 (also Miami) Fort Myerst — ► WINK-TV (11) ABC; Weed; 8,789 Jacksonville — ► WJHP-TV (36) ABC, NBC, DuM; Perry: 53,374 ► WMBR-TV (4) ABC. CBS. DuM; CBS Spot Sis.; 261,000 WOBS-TV (30) Stars National; 8/12/53-1/1/55 Miami — WMFL (33) 12/9/53-Unknown . WMIE-TV (27) Stars National; 12/2/53-1/1/55 WTHS-TV (*2) 11/12/53-Unknown ► WTVJ (4) CBS, NBC, DuM; Free & Peters; 265,800 ► WITV (17) See Fort Lauderdale Orlando — ► WDBO-TV (6) CBS, ABC, NBC, DuM; Blair; 60,000 Panama Cityt — ► WJDM (7) ABC, NBC, DuM; Hollingbery; 12,000 Pensacolat — ► WEAR-TV (3) ABC, DuM; Hollingbery; 67,500 ► WPFA (15) CBS, DuM; Young; 26,273 St. Petersburg — ► WSUN-TV (38) ABC, CBS, NBC, DuM; Weed; 85,000 Tampaf — WFLA-TV (8) Blair; 8/4/54-Feb. '55 Tampa Tv Co. (13) 9/2/54-Unknown West Palm Beach — WEAT-TV (12) Walker; 2/18/54-11/1/54 ► WIRK-TV (21) ABC, DuM; Weed; 33,200 ► WJNO-TV (5) NBC; Meeker; 216,000 GEORGIA Albanyt — >■ W ALB -TV (10) ABC, NBC, DuM; Burn-Smith; 45,000 Atlanta — ► WAGA-TV (5) CBS, DuM; Katz; 456,190 ► WLWA (11) ABC; Crosley Sis.; 330,000 WQXI-TV (36) 11/19/53-Unknown ► WSB-TV (2) NBC; Petry; 413,235 Augusta — ► WJBF-TV (6) ABC, NBC, DuM; Hollingbery; 105,900 ► WRDW-TV (12) CBS; Headley-Reed; 104,054 Columbus — ► WDAK-TV (28) ABC, NBC, DuM; Headley- Reed; 64,441 ► WRBL-TV (4) CBS; Hollingbery; 73,647 Macon — ► WMAZ-TV (13) ABC, CBS, DuM; Avery- Knodel: 81,588 ► WNEX-TV (47) ABC, NBC; Branham; 22,000 Romet — ► WROM-TV (9) Weed; 134,290 Savannah — ► WTOC-TV (11) ABC, CBS, NBC, DuM; Avery- Knodel; 50,000 WSAV Inc. (3) Initial Decision 3/31/54 Thomasvillet — WCTV (6) Stars National; 12/23/53-1/1/55 Valdostat — WGOV-TV (37) Stars National; 2/26/53-1/1/55 IDAHO Boiset (Meridian) — ► KBOI (2) CBS, DuM; Free & Peters; 36,430 ► KIDO-TV (7) ABC, NBC, DuM; Blair; 35,800 Idaho Falls— ► KID-TV (3) ABC, CBS, NBC, DuM; Gill-Perna; 30,200 KIFT (8) ABC; Hollingbery; 2/26/53-Nov. "54 Nampat — KTVI (6) 3/11/53-Unknown Pocatellof — KWIK-TV (6) ABC; Hollingbery; 3/26/53-Nov. •54 Twin Fallst— KLIX-TV (11) ABC; Hollingbery; 3/19/53- Early '55 ILLINOIS Belleville (St. Louis, Mo.)— ► WTVI (54) ABC, CBS, DuM; Radio Tv Repre- sentatives; 275,415. Bloomingtont — ► WBLN (15) McGillvra; 113,242 Champaign — ► WCIA (3) CBS, NBC, DuM; Hollingbery; 307,000 WTLC (*12) 11/4/53-Unknown Chicago — ► WBBM-TV (2) CBS; CBS Spot Sis.; 1,871,800 ► WBKB (7) ABC; Blair; 1,696,519 ► WGN-TV (9) DuM; Hollingbery; 1,950,000 WHFC-TV (26) 1/8/53-Unknown WIND-TV (20 ) 3/9/53-Unknown ► WNBQ (5) NBC; NBC Spot Sis.; 2,043,000 WOPT (44 ) 2/10/54-Unknown WTTW (*11) 11/5/53-Fall '54 Danville — ► WDAN-TV (24) ABC; Everett-McKinney; 35,000 Decatur — ► WTVP (17) ABC, DuM; Boiling; 92,000 Evanstont — WTLE (32) 8/12/53-Unknown Harrisburgf — ► WSIL-TV (22) ABC; Walker; 20,000 Joliett— WJOL-TV (48) Holman; 8/21/53-Unknown Peoria — ► WEEK-TV (43) ABC, CBS, NBC, DuM; Head- ley-Reed; 173,140 ► WTVH-TV (19) ABC, CBS, DuM; Petry; 130,000 Quincyt (Hannibal, Mo.) — ► WGEM-TV (10) ABC, NBC; Avery-Knodel; 121,000 ► KHQA-TV (7) See Hannibal, Mo. Rockford— ► WREX-TV (13) ABC, CBS; H-R; 214,994 ► WTVO (39) NBC, DuM; Weed; 94,000 Rock Island (Davenport, Moline) — ► WHBF-TV (4) ABC, CBS, DuM; Avery-Knodel; 264,811 Springfield — ► WICS (20) ABC, NBC, DuM; Young; 81,000 THE SPOTLIGHTS ON WE HT IN THE EVANSVILLE MARKET THRIFTY FIFTY PARLAYS CBS ADJACENCIES INTO CASH SALES No rash promises. No fabulous claims . . . Realistically scaled rates deliver the Evansville, Indiana market which we serve, and serve well ing unduplicated CBS-TV coverage an area isolated from VHF REPRESENTED Nationally by Regionally by MEEKER TV, Inc. ADAM YOUNG St. Louis, Mo. W E H T Channel 50 mar ^> 9iVi" Page 132 • October 11, 1954 Broadcasting • Telecasting INDIANA Bloomington — ► WTTV (4) ABC, CBS, NBC. DuM; Meeker; 559,657 (also Indianapolis) Elkhartt— ► WSJV (52) ABC, NBC, DuM; H-R; 123,000 Evansvillet — ► WFIE (62) ABC, NBC, DuM; Venard; 72,341 ► WEHT (50) See Henderson, Ky. Fort Wayne — ► WKJG-TV (33) ABC, CBS, NBC, DuM; Ray- mer; 93.657 ► WINT (15) See Waterloo Radio Ft. Wayne Inc. (69) 9/29/54-Unknown Indianapolis — ► WFBM-TV (6) CBS, DuM; Katz; 663,000 ► WISH-TV (8) ABC, CBS, NBC, DuM; Boiling; 663,000 ► WTTV (4) See Bloomington LaFayettet — ► WFAM-TV (59) ABC, CBS, NBC, DuM; Ram- beau; 58,760 Muncie — ► WLBC-TV (49) ABC, CBS. NBC, DuM; Hol- man, Walker; 71,300 Notre Dame (South Bend)t — Michiana Telecasting Corp. (46) NBC; 8/12/54- Unknown Princetonf — WRAY-TV (52) See footnote (d) South Bend — ► WSBT-TV (34) CBS, DuM; Raymer; 196,893 Terre Haute — ► WTHI-TV (10) ABC, CBS, DuM; Boiling; 144,267 Waterloot (Fort Wayne) — ► WINT (15) CBS; H-R; 94,500 IOWA ►"wOI^TV (5) ABC, CBS, DuM; Weed; 247,590 Cedar Rapids — ► KCRG-TV (9) ABC, DuM; Venard; 116,444 ► WMT-TV (2) CBS; Katz; 241,290 Davenport (Moline, Rock Island) — ► WOC-TV (6) NBC; Free & Peters; 264,811 Des Moines — KGTV (17) ABC; HoUingbery; 76,500 ► WHO -TV (13) NBC; Free & Peters: 280,250 Cowles Broadcasting Co. (8) Initial Decision 8/26/54 Fort Dodget — ► KQTV (21) ABC; Pearson; 42,100 Mason City — ► KGLO-TV (3) CBS, DuM; Weed; 100,412 Sioux City — KCTV (36) 10/30/52-Unknown KTrV (4) NBC; HoUingbery; 1/21/54-10/10/54 (granted STA 9/28/54) ► KVTV (9) ABC, CBS, NBC, DuM; Katz; 113,294 Waterloo — KWWL-TV (7) ABC, CBS, NBC; Headley-Reed; 127,635 KANSAS Great Bendt — KCKT (2) 3/3/54-Unknown Hutchinson — ► KTVH (12) ABC, CBS, DuM; H-R; 147,103 Manhattant — KSAC-TV (»8) 7/24/53-Unknown Pittsburgt — ► KOAM-TV (7) ABC, NBC, DuM; Katz; 64,986 Topeka — KTKA (42) 11/5/53-Unknown ► WIBW-TV (13) ABC, CBS, DuM; Capper Sis.; 365,440 Wichita— KAKE-TV (10) ABC; HoUingbery; 4/1/54- 10/15/54 ► KEDD (16) ABC. NBC; Petry; 101,292 Wichita Tv Corp. (3) Initial Decision 8/9/54 KENTUCKY Ashlandt — WPTV (59) Petry; 8/14/52-Unknown Hendersont (Evansville, Ind.) — ► WEHT (50) CBS; Meeker; 59,353 Lexington! — WLAP-TV (27) 12/3/53-See footnote (c) WLEX-TV (18) Forjoe; 4/13/54-12/1/54 Louisville — ► WAVE-TV (3) ABC, NBC, DuM; NBC Spot Sis.; 404,538 ► WHAS-TV (11) CBS; Harrington, Righter & Parsons. See footnote (b) WKLO-TV (21) See footnote (d) WQXL-TV (41) Forjoe; 1/15/53-early '55 Newportt — WNOP-TV (74) 12/24/53-Unknown LOUISIANA Alexandria! — KALB-TV (5) Weed; 12/30/53-9/28/54 Baton Rouge — ► WAFB-TV (28) ABC, CBS, NBC, DuM; Young; 75,000 WBRZ (2) HoUingbery; 1/28/54-1/1/55 Lafayettet — KLFY-TV (10) Rambeau; 9/16/53-Unknown KVOL-TV (10) 9/16/53-Unknown Lake Charles — KPLC-TV (7) Weed; 11/12/53-9/29/54 (granted STA Sept. 14) ► KTAG (25) CBS, ABC, DuM; Young; 22,000 Monroe — KFAZ (43) See footnote (d) ► KNOE-TV (8) CBS, NBC, ABC, DuM; H-R; 161,000 Directory information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. Broadcasting • Telecasting New Orleans — WCKG (26) Gill-Perna; 4/2/53-Late '54 WCNO-TV (32) Forjoe; 4/2/53-Unknown ► WDSU-TV (6) ABC, CBS, NBC, DuM; Blair; 258,412 ► WJMR-TV (61) ABC, CBS, DuM; McGillvra; 101,887 Shreveport — ► KSLA (12) ABC, CBS, NBC, DuM; Raymer; 55,600 Shreveport Tv Co. (12) Initial Decision 6/7/54 See footnote (e) KTBS Inc. (3) Initial Decision 6/11/54 MAINE Bangor — ► WABI-TV (5) CBS, NBC; HoUingbery; 81,275 ► WTWO (2) Venard Lewiston — ► WLAM-TV (17) DuM; Everett-McKinney; 21,332 Polandf— ► WMTW (8) ABC, CBS; Harrington, Righter & Parsons Portland — ► WCSH-TV (6) NBC; Weed; 126,729 ► WGAN-TV (13) ABC, CBS; Avery-Knodel ► WPMT (53) DuM; Everett-McKinney; 46,300 MARYLAND Baltimore — ► WAAM (13) ABC, DuM; Harrington, Righter & Parsons; 561,099 ► WBAL-TV (11) NBC; Petry; 561,099 WITH-TV (72) Forjoe; 12/18/52-Unknown ► WMAR-TV (2) CBS; Katz; 561,099 WTLF (18) 12/9/53-Unknown Cumberland! — WTBO-TV (17) 11/12/53-Unknown Salisbury! — ► WBOC-TV (16) Burn-Smith MASSACHUSETTS Adams (Pittsfield)— ► WMGT (74) ABC, DuM; Walker; 135,541 Boston — ► WBZ-TV (4) NBC; Free & Peters; 1,210,581 WGBH-TV (*2) 7/16/53-Fall '54 WJDW (44) 8/12/53-Unknown ► WNAC-TV (7) ABC, CBS, DuM; H-R; 1,210,581 Brocktont — WHEF-TV (62) 7/30/53-Fall '54 Cambridge (Boston) — ► WTAO-TV (56) DuM; Everett-McKinney; 154,800 TOWER & POWER WIBW's new tower is UP — all 1010 feet of it! WIBW's power is UP— now a full 87.1 kw! WIBW's audience is UP — more than doubled! We're laying a sharp, clear picture into 36 counties — from southern Nebraska . . . clear over into Iowa . . . across Kansas . . . and well into northwest Missouri. COVERAGE UP 112% You can reach these 125,000 TV homes at an unbelievably low cost per thousand, more than half of them will be able to receive WIBW-TV programs for the first time. Better call your Capper Man NOW. CBS-DuMONT-ABC Interconnected TOPEKA, KANSAS Ben Ludy, Gen. Mgr. WIBW & WIBW-TV in Topeka KCKN in Kansas City COST PER THOUSAND HOMES DOWN October 11, 1954 • Page 133 FOR THE RECORD Springfield — ► WHYN-TV (55) CBS. DuM; Branham; 143,000 ► WWLP (61) ABC, NBC; Hollingbery; 148,000 Worcester — WAAB-TV (20) Forjoe: 8/12/53-Unknown ► WWOR-TV (14) ABC, DuM; Raymer; 60,384 MICHIGAN Ann Arbor — ► WP AG-TV (20) DuM; Everett-McKinney; 20,500 WUOM-TV (»26) 11/4/53-Unknown Battle Creek— WBCK-TV (58) Headley-Reed; 11/20/52-Un- known WBKZ (64) See footnote (d) Bay City (Midland, Saginaw) — ► WNEM-TV (5) NBC, DuM; Headley-Reed; 298,793 Cadillact — ► WWTV (13) ABC, CBS, DuM; Weed; 60,914 Detroit — WCIO-TV (62) 11/19/53-Unknown ► WJBK-TV (2) CBS; Katz; 1,468,400 WTVS (*56) 7/14/54-Late '54 ► WWJ-TV (4) NBC; Hollingbery; 1,286,822 ► WXYZ-TV (7) ABC; Blair; 1,308,200 Booth. Radio & Tv Stations Inc. (50) 9/8/54- _ Unknown East Lansingt — ► WKAR-TV (*60) Flint^- WJRT (12) 5/12/54-Unknown Grand Rapids — ► WOOD-TV (8) ABC, CBS, NBC, DuM; Katz; 455,596 Peninsular Broadcasting Co. (23) 9/2/54-Un- known Kalamazoo — ► WKZO-TV (3) ABC, CBS, NBC, DuM; Avery- Knodel; 504,123 Lansing — ► WILS-TV (54) ABC, DuM; Venard; 55,000 ► WJIM-TV (6) ABC, CBS, NBC; Petry; 404,180 Marquettet — WAGE-TV (6) 4/7/54-Oct. '54 Muskegont — WTVM (35) 12/23/52-Unknown Saginaw (Bay City, Midland) — ► WKNX-TV (57) ABC, CBS; Gill-Perna; 100,000 WSBM-TV (51) 10/29/53-Unknown Traverse Cityt — ► WPBN-TV (7) NBC; Holman MINNESOTA Austin — ► KMMT (6) ABC; Pearson; 95,951 Duluth (Superior, Wis.) — ► KDAL-TV (3) ABC, NBC; Avery-Knodel; 67,900 ► WDSM-TV (6). See Superior, Wis. WFTV (38) See footnote (d) Hibbingt— KHTV (10) 1/13/54-Unknown Minneapolis (St. Paul) — KEYD-TV (9) H-R; 6/10/54-1/1/55 ► WCCO-TV (4) CBS; Free & Peters; 489,100 ► WTCN-TV (11) ABC, DuM; Blair; 487,910 Rochester — ► KROC-TV (10) NBC; Meeker; 88,145 St. Paul (Minneapolis) — ► KSTP-TV (5) NBC; Petry; 511,000 ► WMIN-TV (11) ABC, DuM; Blair; 487,910 MISSISSIPPI Biloxit — Radio Assoc. Inc. (13) Initial Decision 7/1/54 Columbust — WCBI-TV (4) McGillvra; 7/28/54-Early '55 Jackson — ► WJTV (25) CBS, DuM; Katz; 52,000 ► WLBT (3) NBC; Hollingbery; 98,472 ► WSLI-TV (12) ABC; Weed; 93,000 Meridiant — WCOC-TV (30) See footnote (d) ► WTOK-TV (11) ABC, CBS, NBC, DuM; Head- ley-Reed; 44,300 MISSOURI Cape Girardeaut — KFVS-TV (12) CBS; 10/14/53-Unknown (grant- ed STA 9/28/54) Claytonf — KFUO-TV (30) 2/5/53-Unknown Columbia — ► KOMU-TV (8) ABC, CBS, NBC, DuM; H-R; 49,595 Festust — KACY (14) See footnote (d) Hannibalt (Quincy, 111.)— ► KHQA-TV (7) CBS, DuM; Weed; 124,272 ► WGEM-TV (10) See Quincy. HI. Jefferson Cityt — KRCG (13) 6/10/54-Unknown Joplint — ► KSWM-TV (12) CBS; Venard; 66,177 Kansas City — ► KCMO-TV (5) ABC, DuM; Katz; 414,615 ► KMBC-TV (9) CBS; Free & Peters; 414,615 ► WDAF-TV (4) NBC; Harrington, Righter & Parsons; 414,615 Kirksvillet — KTVO (3) 12/16/53-Unknown St. Joseph — ► KFEQ-TV (2) CBS, DuM; Headley-Reed; 108,755 St. Louis — ► KETC (*9) ► KSD-TV (5) ABC, CBS, NBC; NBC Spot Sis.; 661,986 ► KWK-TV (4) CBS; Katz WIL-TV (42 ) 2/12/53-Unknowri KACY (14) See Festus ► WTVI (54) See Belleville, m. Page 134 • October 11, 1954 Sedallat— ► KDRO-TV (6) Pearson; 59,000 Springfield — ► KTTS-TV (10) CBS, DuM; Weed; 49,45« ► KYTV (3) NBC; Hollingbery; 55,020 MONTANA Billingst— ► KOOK-TV (2) ABC. CBS. NBC, DuM; Headley- Reed; 17,000 Buttet— KOPR-TV (4) See footnote (d) ► KXLF-TV (6). No estimate given. Great Fallst— ► KFBB-TV (5) CBS, ABC, DuM; Headley-Reed; 16,000 Missoulat — ► KGVO-TV (13) ABC, CBS, NBC, DuM; Gill- Pema; 12,500 NEBRASKA Holdrege (Kearney) — ► KHOL-TV (13) ABC, CBS, DuM; Meeker: 41,692 Lincoln — ► KOLN-TV (10) ABC, CBS. DuM; Avery-Kno- del; 107,204 KUON (12) See footnote (d) Omaha — ► KMTV (3) ABC, CBS, DuM; Petry: 283,150 ► WOW-TV (6) NBC, DuM; Blair; 283,150 Scottsblufft — Frontier Bcstg. Co. (10) 8/18/54-Unknown NEVADA Hendersont — KLRJ-TV (2) Pearson 7/2/54-12/1/54 Las Vegas — ► KLAS-TV (8) ABC, CBS, NBC, DuM; Weed; 16,728 Reno — ► KZTV (8) ABC, CBS, NBC, DuM; Pearson: 15,500 NEW HAMPSHIRE Keenet — WKNE-TV (45) 4/22/53-Unknown Manchester — ► WMUR-TV (9) ABC, DuM; Weed; 240,000 Mt. Washington! — ► WMTW (8) See Poland, Me. NEW JERSEY Asbury Parkf — ► WRTV (58) 10,500 Atlantic City — WFPG-TV (46) See footnote (d) WOCN (52) 1/8/53-Unknown Camdent — WKDN-TV (17) 1/28/54-Unknown Newark (New York City) — ► WATV (13) Petry; 4,150,000 New Brunswickt — WTLV (»19) 12/4/52-Unknown NEW MEXICO Albuquerque — ► KOAT-TV (7) ABC, DuM; Hollingbery; 43,797 ► KOB-TV (4) NBC; Branham; 43.797 ► KGGM-TV (13) CBS: Weed; 43,797 Roswellt — ► KSWS-TV (8) ABC, CBS, NBC, DuM; Meeker; 22,906 NEW YORK Albany (Schenectady, Troy) — WPTR-TV (23) 6/10/53-Unknown ► WROW-TV (41) ABC, DuM; Boiling; 103,000 ► WTRI (35) CBS; Headley-Reed; 101,000 WTVZ (»17) 7/24/52-Unknown Binghamton — ► WNBF-TV (12) ABC, CBS, NBC. DuM; Boi- ling; 298,350 WQTV (*46) 8/14/52-Unknown Southern Tier Radio Service Inc. (40) 9/29/54- Unknown Bloomingdalet (Lake Placid) — WIRI (5) 12/2/53-12/1/54 Buffalo — ► WBEN-TV (4) ABC, CBS, DuM; Harrington, Righter & Parsons; 412,489. See footnote (a). ► WBUF-TV (17) ABC, CBS, NBC. DuM; H-R; 165,000 ► WGR-TV (2) ABC, NBC. DuM; Headley-Read WTVF (*23) 7/24/52-Unknown Carthaget (Watertown) — WCNY-TV (7) ABC, CBS; Weed; 3/3/54-10/8/54 Elmira — ► WTVE (24) ABC, CBS, NBC. DuM; Forjoe; 35,500 Ithacat — WHCU-TV (20) CBS; 1/8/53-November '54 WD3T (*14) 1/8/53-Unknown Kingston — ► WKNY-TV (66) ABC, CBS, NBC, DuM; Meeker; 16,000 New York — ► WABC-TV (7) ABC; Weed; 4,180,000 ► WABD (5) DuM; Avery-Knodel; 4,180,000 ► WCBS-TV (2) CBS; CBS Spot Sis.; 4,180.000 WGTV (*25) 8/14/52-Unknown ► WNBT (4) NBC; NBC Spot Sis.; 4,180,000 WNYC-TV (31) 5/12/54-Unknown ► WOR-TV (9) WOR; WOR-TV Sis.; 4,180,000 ► WPIX (11) Free & Peters; 4,180,000 ► WATV (13) See Newark, N. J. Rochester — WCBF-TV (15) 6/10/53-Unknown ► WHAM-TV (5) NBC; Hollingbery; 255,000 ► WHEC-TV (10) ABC, CBS; Everett-McKinney; 255,000 WRNY-TV (27) 4/2/53-Unknown WROH (*21) 7/24/52-Unknown ► WVET-TV (10) ABC, CBS; Boiling; 255,000 Schenectady (Albany, Troy) — ► WRGB (6) ABC, CBS, NBC, DuM; NBC Spot Sis; 378,800 Syracuse — ► WHEN-TV (8) ABC, CBS, DuM; Katz; 348,000 WHTV (*43 ) 9/18/52-Unknown ► WSYR-TV (3) NBC; Headley-Reed; 348,000 Utica— WFRB (19) 7/1/53-Unknown ► WKTV (13) ABC, CBS, NBC. DuM; Cooke: 149,000 NORTH CAROLINA Ashevillet — ► WISE-TV (62) CBS, NBC; Boiling; 31,000 ► WLOS-TV (13) ABC, DuM; Venard; 204,907 Chapel Hillt— WUNC-TV (*4) 9/30/53-Oct. '54. Charlotte — ► WAYS-TV (36) ABC, NBC. DuM; Boiling; 54,560 ► WBTV (3) CBS. NBC. DuM; CBS Spot Sis.; 423,073 Durham — ► WTVD (11) ABC, NBC; Headley-Reed; 140,000 Fayette villet — WFLB-TV (18) 4/13/54-Unknown Gastoniat — WTVX (48) 4/7/54-Unknown ► WFMY-TV (2) ABC. CBS, DuM; Harrington. Righter & Parsons; 238,641 Greenville — ► WNCT (9) ABC, CBS. NBC. DuM; Pearson; 80.800 Raleigh — ► WNAO-TV (28) ABC, CBS, DuM; Avery- Knodel; 97,500 Wilmingtont— ► WMFD-TV (6) ABC. NBC; Weed; 32,350 WTHT (3) 2/17/54-Unknown Winston-Salem — ► WSJS-TV (12) NBC; Headley-Reed; 233,375 ► WTOB-TV (26) ABC, DuM; H-R; 65,000 NORTH DAKOTA Bismarckf — ► KFYR-TV (5) ABC, CBS, NBC. DuM; Blair; 16,915 Fargof — ► WD AY-TV (6) ABC, CBS, NBC. DuM; Free ic Peters; 42,260 Grand Forksf — KNOX-TV (10) 3/10/54-Unknown Minott— ► KCJB-TV (13) ABC. CBS, NBC, DuM; Weed; 30,000 Valley Cityt ► KXJB-TV (4) CBS; Weed; 50,000 OHIO Akron — ► WAKR-TV (49) ABC; Weed; 174,066 Ashtabulat — ► WICA-TV (15) 20,000 Cincinnati — ► WCET (*48) 2,000 ► WCPO-TV (9) ABC, DuM; Branham; 500,000 ► WKRC-TV (12) CBS; Katz; 662.236 ► WLWT (5) NBC; WLW Sis.; 525,000 WQXN-TV (54) Forjoe; 5/14/53-early '55 Cleveland — WERE-TV (65 ) 6/18/53-Unknown ► WEWS (5) CBS; Branham; 1,051,090 WHK-TV (19) 11/25/53-Unknown ► WNBK (3) NBC; NBC Spot Sis.; 1,045,000 ► WXEL (8) ABC, CBS, DuM; Kate; 823,629 Columbus — ► WBNS-TV (10) CBS: Blair; 307.000 ► WLWC (4) NBC; WLW Sis.: 307,000 WOSU-TV (»34) 4/22/53-Unknown ► WTVN-TV (6) DuM; Katz; 381.451 Dayton — ► WHIO-TV (7) CBS, DuM; Hollingbery; 637,330 WIFE (22) See footnote (d) ► WLWD (2) ABC, NBC; WLW Sis; 320,000 Elyriat — WEOL-TV (31) 2/11/54-Fall "54 Lima — WIMA-TV (35) Weed; 1/24/52-Unknown ► WLOK-TV (73) NBC; H-R; 62,973 Mansfieldt — WTVG (36) 6/3/54-Unknown Massillont — WMAC-TV (23) Petry; 9/4/52-Unknown Steubenville (Wheeling, W. Va.) — ► WSTV-TV (9) CBS; Avery-Knodel; 1.083,900 Toledo — ► WSPD-TV (13) ABC, CBS, NBC, DuM; Kate; 297,060 Youngstown — ► WFMJ-TV (21) NBC; Headley-Reed; 138,218 ► WKBN-TV (27) ABC, CBS, DuM; Raymer; 138,218 Zanesville — ► WHIZ-TV (18) ABC. CBS, NBC. DuM; Pear- son; 40,000 Directory information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. Broadcasting • Telecasting OKLAHOMA Ada— ► KTEN (10) ABC; Venard; 173,820 Ardmoret — KVSO-TV (12) 5/12/54-Unknown Enidt — ► KGEO-TV (5) ABC; Pearson; 118.000 Lawtont — ► KSWO-TV (7) DuM; Pearson; 54,540 Mlamit — KMTV (58 ) 4/22/53-Unknown Muskogeet — ► KTVX (8) ABC, DuM; Avery-Knodel Oklahoma City — KETA (»13) 12/2/53-Unknown ► KMPT (19) DuM; Boiling; 98,267 ► KTVQ (25) ABC; H-R; 151,224 ► KWTV (9) CBS, DuM; Avery-Knodel; 256,102 ► WKY-TV (4) ABC, NBC; Katz; 281,522 Tulsa— ► KCEB (23) NBC, DuM; Boiling; 109,968 ► KOTV (6) ABC, CBS. NBC. DuM; Petry; 229,100 KSPG (17) 2/4/54-Unknown KVOO-TV (2) 7/8/54-Unknown (granted STA Sept. 10) KOED-TV (»11) 7/21/54-Unknown OREGON Eugene — ► KVAL-TV (13) ABC, NBC, DuM; Hollingbery; 26,000 Medford — ► KBES-TV (5) ABC, CBS, NBC, DuM; Hoag- Blair; 23,610 Portland — KLOR (12) ABC; Hollingbery; 7/22/54-1/1/55 ► KOIN-TV (6) ABC, CBS; CBS Spots Sis.; 240,- 964 ► KPTV (27) ABC. NBC, DuM; NBC Spot Sis.; 184,745 North Pacific Tv Inc. (8) Initial Decision 6/16/54 Salemf — KSLM-TV (3) 9/30/53-Unknown PENNSYLVANIA Allentownt — WFMZ-TV (67) Avery-Knodel; 7/16/53-Fall '54 WQCY (39) Weed; 8/12/53-Unknown Altoona — ► WFBG-TV (10) ABC, CBS, NBC, DuM; H-R; 447,128 Bethlehem — ► WLEV-TV (51) NBC; Meeker; 81,118 Chambersburgt — WCHA-TV (46) See Footnote (d) Easton — ► WGLV (57) ABC, DuM; Headley-Reed; 84,915 Erie — ► WICU (12) ABC, NBC, DuM; Petry; 208.500 WLEU-TV (66) 12/31/53— Unknown ► WSEE (35) CBS, DuM; Avery-Knodel; 35,830 Harrisburg — ► WCMB-TV (27) Cooke ► WHP-TV (55) CBS; Boiling; 166,423 ► WTPA (71) ABC, NBC; Headley-Reed; 166,423 Hazletont — WAZL-TV (63) Meeker; 12/18/52-Unknown Johnstown — ► WARD-TV (56) ABC, CBS, DuM; Weed ► WJAC-TV (6) CBS, NBC, DuM; Katz; 779,607 Lancaster — ► WGAL-TV (8) CBS, NBC, DuM; Meeker: 554 914 WWLA (21) Venard; 5/7/53-Fall '54 Lebanonf — ► WLBR-TV (15) Burn-Smith; 220,900 New Castle — ► WKST-TV (45) ABC, DuM; Everett-McKinney; 146,767 Philadelphia — ► WCAU-TV (10) CBS; CBS Spot Sis; 2,044,209 ► WFIL-TV (6) ABC. DuM; Katz; 1,833,160 WIBG-TV f 23) 10/21/53-Unknown ► WPTZ (3) NBC; Free & Peters; 1,819,362 Pittsburgh — ► WDTV (2) CBS, NBC, DuM; DuM Spot Sis.; 1.134,110 ► WENS (16) ABC, CBS, NBC; Petry; 356,354 WKJF-TV (53) See footnote (d) ► WQED (*13) WTVQ (47) Headley-Reed; 12/23/52-Unknown Reading — ► WEEU-TV (33) ABC, NBC; Headley Reed; 95.000 ► WHUM-TV (61) CBS; H-R; 219,870 Scranton — ► WARM-TV (16) ABC; Hollingbery; 168,500 ► WGBI-TV (22) CBS; Blair; 172,000 ► WTVU (73) Everett-McKinney; 150,424 Sharont — WSHA (39) 1/27/54-Unknown HOWARD E. STARK BO EAST 9a« NEW YORK Y Wilkes-Barre — ► WBRE-TV (28) NBC; Headley-Reed; 174,000 ► WILK-TV (34) ABC, DuM; Avery-Knodel; 184,000 Williamsportt — WRAK-TV (36) Everett-McKinney; 11/13/52- Jan. "55 York— ► WNOW-TV (49) DuM; Forjoe; 87,400 ► WSBA-TV (43) ABC; Young; 88,000 RHODE ISLAND Providence — ► WJAR-TV (10) ABC, CBS, NBC, DuM; Weed; 1,134,473 ► WNET (16) ABC, CBS, DuM; Raymer; 41,790 WPRO-TV (12) Blair; 9/2/53-Unknown (grant- ed STA Sept. 23) SOUTH CAROLINA Anderson — ► WAIM-TV (40) CBS; Headley-Reed; 70,356 Camdent — WACA-TV (15) 6/3/53-Unknown Charleston — ► WCSC-TV (5) ABC. CBS; Free & Peters; 121,113 ► WUSN-TV (2) NBC, DuM; H-R Columbia — ► WCOS-TV (25) ABC, DuM; Headley-Reed; 62,200 ► WIS-TV (10) ABC. NBC, DuM; Free & Peters; 126,334 ► WNOK-TV (67) CBS, DuM; Raymer; 60,173 Florencet — WBTW (8) CBS; CBS Spot Sis.; 11/25/53- 10/15/54 (granted STA 9/23) Greenville — ► WFBC-TV (4) NBC; Weed; 277,632 ► WGVL (23) ABC, DuM; H-R; 75,300 Spartanburgt — WSPA-TV (7) CBS; Hollingbery; 11/25/53- Early '55 SOUTH DAKOTA Sioux Falls — ► KELO-TV (11) ABC. CBS, NBC, DuM; Raymer; 87,192 TENNESSEE Chattanooga — ► WDEF-TV (12) ABC, CBS, NBC, DuM; Bran- ham; 101,465 Mountain City Tv Inc. (3) Initial Decision 7/5/54 Jeickson^- —• WDX3-TV (7) Burn-Smith; 12/2/53-11/15/54 Johnson City — ► WJHL-TV (11) ABC, CBS, NBC, DuM; Pear- son; 68,917 Knoxville — ► WATE (6) ABC, NBC; Avery-Knodel; 88,940 ► WTSK-TV (26) ABC, CBS, DuM; Pearson; 78,- 900 Memphis — ► WHBQ-TV (13) CBS; Blair; 291,181 ► WMCT (5) ABC, NBC, DuM; Branham; 291,181 WREC Broadcasting Service (3) Initial Deci- sion 8/27/54 Nashville— ► WSIX-TV (8) CBS; Hollingbery; 194,682 ► WSM-TV (4) NBC, DuM; Petry; 198,045 Old Hickory (Nashville)— ► WLAC-TV (5) CBS; Katz TEXAS Abilenet — ► KRBC-TV (9) ABC, NBC, DuM; Pearson: 35,307 Amarillo — ► KFDA-TV (10) ABC, CBS; Branham; 55,564 ► KGNC-TV (4) NBC, DuM; Katz; 56,138 KLYN-TV (7) 12/11/53-Unknown Austin — ► KTBC-TV (7) ABC, CBS, NBC. DuM; Raymer; 85,722 Beaumontt — ► KBMT (31) ABC. NBC, DuM; Forjoe; 28,108 Beaumont Bcstg. Corp. (6) 8/4/54-Dec. '54 Big Springt— KBST-TV (4) 7/22/54-Unknown Corpus Christit — ► KVDO-TV (22) NBC; Young; 14,744 KTLG (43) 12/9/53-Unknown Gulf Coast Bcstg. Co. (6) Initial Decision 6/17/54 Dallas— KDTX (23) 1/15/53-Unknown KLIF-TV (29) 2/12/53-Unknown ► KRLD-TV (4) CBS; Branham; 406,804 ► WFAA-TV (8) ABC, NBC, DuM; Petry; 406,804 El Paso— ► KROD-TV (4) ABC, CBS, DuM; Branham: 57,280 KELP-TV (13) Forjoe; 3/18/54-Unknown ► KTSM-TV (9) NBC; Hollingbery; 57,280 Ft. Worth— ► WBAP-TV (5) ABC, NBC; Free & Peters; 401,000 Texas State Network (11) 9/17/54-Unknown Galveston — ► KGUL-TV (11) CBS; CBS Spot Sis.; 325,000 325,000 Harlingent (Brownsville, McAllen, Weslaco) — ► KGBT-TV (4) ABC, CBS, DuM; H-R; 43,126 Houston — KNUZ-TV (39) See footnote (d) ► KPRC-TV (2) NBC; Petry; 362,000 KTLJ (13) ABC; 2/23/54-Unknown KTVP (23) 1/8/53-Unknown ► KUHT (*8) 281,500 KXYZ-TV (29) 6/18/53-Unknown Longviewt — ► KTVE (32) Forjoe; 24,171 Lubbock — ► KCBD-TV (11) ABC, NBC; Raymer; 62,365 ► KDUB-TV (13) CBS, DuM; Avery-Knodel; 62,365 KFYO-TV (5) Katz; 5/7/53-Unknown EVEN MONT^EY WATCHES WHEN J^T happened in Monterey . . . and it keeps happening! Who wants to tune a guitar when it's so much more fun to tune to WHEN-TV? Even the chapel in the moonlight is deserted — everyone is home watching Channel 8. And that's how it is in old Monterey, a little Spanish town in up- state New York. Like the citizens in 250 similar upstate communi- ties, the caballeros and senoritas of Monterey dote on WHEN-TV. And they love spending that good Spanish gold (and that nice green American stuff) on WHEN-TV advertised products. Want to be a success under the balconies (and in the living rooms) of Monterey? SEE YOUR NEAREST KATZ AGENCY CBS ABC DUMONT WATCHES A MEREDITH STATION WHfN CHANNEL 8 SYRACUSE, N.Y. Broadcasting • Telecasting October 11, 1954 • Page 135 FOR THE RECORD You bet housewives in the Greater Wheeling market watch WTRF-TV " the daytime as indicated by^x these Spring TELEPULSE ratings: Breakfast Club 11.9 Ding Dong School 9.1 Betty White Show 9.9 Armchair Theatre 10.1 Calling All Carrs 13.5 Pinky Lee 18.0 Howdy-Doody 18.7 That's quite a lineup of daytime TV, supplemented by local origi- nations, all pleasing WTRF-TV listeners. If you're interested in reaching a receptive daytime audience (we're practically S.R.O. at night) call Hollingbery or Wheeling 1 177 for availabilities on WTRF-TV — the BIG station in the Wheeling market. wtr f - 1 v Channel 7 *3I6,000 Watts NBC Primary • ABC Supplementary REPRESENTED BY HOLLINGBERY Robert Ferguson • VP & Gen. Mgr. Phone Wheeling 1 177 Radio Affiliates WTRF & "WTRF-FM Now equipped for network color TV. Choice Availability Kloss Inn A fast-moving, afternoon program with an excellent record of getting results! Head- lined by popular Bob Kloss, the show is crammed with interesting features: Inter- views, pantomimes, music and news. Time: Monday-Friday 1:30-3:00 PM. Page 136 • October 11, 1954 Midland — ► KMED-TV (2) ABC, CBS, NBC; Venard; 38,500 San Angelo — ► KTXL-TV (8) ABC, CBS, NBC, DuM; Venard; 35,000 San Antonio — KALA (35) 3/26/53-Unknown KCOR-TV (41) O'Connell: 5/12/54-11/1/54 ► KGBS-TV (5) ABC, CBS, DuM; Katz; 207,658 ► WOAI-TV (4) NBC; Petry; 211,323 Sweetwatert — KPAR-TV (12) CBS; Avery-Knodel; 8/26/53- Unknown Temple — ► KCEN-TV (6) NBC; Hollingbery; 86,889 Texarkana (also Texarkana, Ark.) — ► KCMC-TV (6) ABC, CBS, DuM; Venard; 83,863 Tylert — ► KETX (19) CBS, NBC, DuM; 28,405 KLTV (7) ABC: Pearson; 12/7/54-Oct. '54 (granted STA 9/30/54) Victoriat — KNAL (19) Best; 3/26/53-Unknown Wacot — ► KANG-TV (34) ABC, DuM; Pearson; 44,911 Weslacot (Brownsville, Harlingen, McAllen) — ► KRGV-TV (5) NBC; Raymer; 41,237 Wichita Falls — ► KFDX-TV (3) ABC, NBC; Raymer; 76,100 ► KWFT-TV (6) CBS, DuM; Blair; 85,300 UTAH Provot — KOVO-TV (11) 12/2/53-Unknown Salt Lake City — ► KSL-TV (5) CBS, DuM; CBS Spot Sis.; 165,200 ► KTVT (4) NBC; Blair; 165.200 ► KUTV (2) ABC; Hollingsbery VERMONT Montpeliert — ► WMVT (3) ABC, CBS; Weed VIRGINIA Danvillet — ► WBTM-TV (24) ABC; Gill-Perna; 21,545 Hampton (Norfolk) — ► WVEC-TV (15) NBC; Rambeau; 110,000 Harrisonburg — ► WSVA-TV (3) ABC, CBS, NBC, DuM; Pearson; 87,948 Lynchburg — ► WLVA-TV (13) ABC, CBS, DuM; Hollingbery; 120,000 Newport News — ► WACH-TV (33) Walker Norfolk— ► WTAR-TV (3) ABC, CBS, DuM; Petry; 335,832 WTOV-TV (27) See footnote (d) ► WVEC-TV (15) See Hampton Petersburgt — Petersburg Tv Corp. (8) 9/29/54-Unknown Richmond — WOTV (29) 12/2/53-TJnknown ► WTVR (6) NBC; Blair; 465,873 Roanoke — ► WSLS-TV (10) ABC, NBC; Avery-Knodel; 271,399 WASHINGTON Bellinghamt — ► KVOS-TV (12) DuM; Forjoe; 76,146 Seattle (Tacoma)— ► KING-TV (5) ABC; Blair; 370,100 ► KOMO-TV (4) NBC; Hollingbery; 370,100 KCTS (*9) 12/23/53- Dec. '54 KCTL (20) 4/7/54-Unknown Spokane — ► KHQ-TV (6) NBC: Katz; 79,567 ► KXLY-TV (4) CBS, DuM; Avery-Knodel; 89,283 KREM-TV (2) Petry; 3/18/54-11/4/54 Tacoma (Seattle)— ► KMO-TV (13) Branham; 370,100 ► KTNT-TV (11) CBS, DuM; Weed; 370,100 Vancouvert — KVAN-TV (21) Boiling; 9/25/53-Unknown Yakima — ► KTMA-TV (29) ABC, CBS, NBC, DuM; Weed; 28,337 WEST VIRGINIA Charleston — ► WCHS-TV (8) CBS. DuM: Branham ► WKNA-TV (49) ABC, DuM; Weed; 42,942 Clarksburgt — WBLK-TV (12) Branham; 2/17/54-1/1/55 Fairmontt — ► WJPB-TV (35) ABC, NBC, DuM; Gill-Perna; 35,200 Huntington — ► WSAZ-TV (3) NBC; Katz; 442,240 Greater Huntington Radio Corp. (13) 9/2/54- Unknown Oak Hill (Beckley)t— WOAY-TV (4) Weed; 6/2/54-Nov. '54 Parkersburgt — ► WTAP (15) ABC, DuM; Forjoe; 30,000 Wheeling — WLTV (51) 2/11/53-TJnknown ► WTRF-TV (7) ABC. NBC; Hollingbery; 281.811 ► WSTV-TV (9) See Steubenville, Ohio WISCONSIN Eau Claire — ■ ► WEAU-TV (13) ABC, NBC, DuM; Hollingbery; 71,000 Green Bay — ► WBAY-TV (2) ABC, CBS, NBC, DuM; Weed; 195,670 WFRV-TV (5) 3/10/54-Unknown La Crosset — ► WKBT (8) CBS, NBC, DuM; Raymer; 34,600 WTLB (38) 12/16/53-TJnknown Madison — ► WHA-TV (*21) ► WKOW-TV (27) CBS; Headley-Reed; 54.000 ► WMTV (33) ABC, NBC, DuM; Meeker; 59,000 Badger Television Co. (3) Initial Decision 7/31/54 Marinettet (Green Bay) — ► WMBV-TV (11) NBC; Venard; 175,000 Milwaukee — ► WCAN-TV (25) CBS; Rosenman: 408,900 ► WOKY-TV (19) ABC, DuM; Boiling; 345,173 ► WTMJ-TV (4) NBC; Harrington, Righter & Psrsons* 695 785 WTVW (12) ABC, DuM; Petry; 6/11/54-10/31/54 (granted STA Sept. 7) Neenah — ► WNAM-TV (42) ABC; George Clark Superiort (Duluth, Minn.) — ► WDSM-TV (6) CBS, DuM; Free & Peters; 66,000 ► KDAL-TV (3). See Duluth, Minn. WausauT — WOSA-TV (16) 2/10/54-Unknown WSAU-TV (7) CBS; Meeker; 5/12/54-10/17/54 WYOMING Cheyennet — ► KFBC-TV (5) ABC, CBS, NBC, DuM; Holling- bery; 46,100 ALASKA Anchorage! — ► KFIA (2) ABC, CBS; Weed; 12,000 ► KTVA (11) NBC, DuM; Feltis; 10,000 Fairbanksf — KFIF (2) ABC, CBS; 7/1/53-Unknown HAWAII Honolulut — ► KGMB-TV (9) CBS; Free & Peters; 60,000 ► KONA (11) NBC, DuM; NBC Spot Sis; 60,000 ► KULA-TV (4) ABC; Headley-Reed; 58,000 PUERTO RICO San Juant — ► WAPA-TV (4) ABC, NBC, DuM; Caribbean Networks ► WKAQ-TV (2) CBS; Inter-American; 41,000 CANADA Calgary, Alt. — ► CHCT-TV (2) CBC; All-Canada, Weed Hamilton, Ont. — ► CHCH-TV (11) CBC, CBS, NBC; All-Canada, Young; 96,500 Kitchener, Ont. — ► CKCO-TV (13) CBC, ABC, CBS, NBC. DuM; Hardy, Weed; 51,533 London, Ont. — ► CFPL-TV (10) CBC, CBS, NBC; All-Canada, Weed; 80,627 Montreal, Que. — ► CBFT (2) CBC French; CBC; 221,216 ► CBMT (6) CBC; CBC; 221,216 Ottawa. Ont. — ► CBOT (4) CBC; CBC; 38,500 Quebec City, Que. — ► CFCM-TV (4) CBC; Hardy; 6,000 estimate RG2"in.3. Sssk "f ► CKCK-TV (2) CBC; All-Canada, Weed; 3,000 St. John. N. B.t— ► CHSJ-TV (4) CBC; All-Canada; 10,000 Sudbury, Ont.t — ► CKSO-TV (5) CBC, ABC, CBS, NBC, DuM; All-Canada, Weed; 9,102 Toronto, Ont. — ► CBLT (9) CBC, ABC, CBS, NBC, DuM; CBC; 280.000 Vancouver, B. C.t — ► CBUT (2) CBC; CBC; 30,000 Winnipeg, Man.t — ► CBWT (4) CBC; CBC; 5,000 MEXICO Juarezt (El Paso, Tex.) — ► XEJ-TV (5) National Time Sales; 39,975 Tijuanat (San Diego) — ► XETV (6) Weed; 241,000 Total stations on air In U. S. and possessions: 406; total cities with stations on air: 272. Both totals include XEJ-TV Juarez and XETV (TV) Tijuana, Mexico, as well as educational outlets that are operating. Total sets in use 32,859,915. * Indicates educational stations. t Cities NOT interconnected to receive network service. (a) Figure does not include 331,448 sets which WBEN-TV Buffalo reports it serves in Canada. (b) Number of sets not currently reported by WHAS-TV Louisville, Ky. Last report was 205,- 544 on July 10, 1952. (c) President Gilmore N. Nunn announced that construction of WLAP-TV has been temporarily suspended [B*T, Feb. 22]. CP has not been sur- rendered. (d) The following stations have suspended regular operations, but have not turned in CP's; WKAB- TV Mobile, Ala.; KBID-TV Fresno, Calif.; KTHE (TV) Los Angeles; WRAY-TV Princeton, Ind.; WKLO-TV Louisville, Ky.; KFAZ (TV) Monroe, La.; WBKZ (TV) Battle Creek, Mich.; WFTV (TV) Duluth, Minn.; WCOC-TV Meridian, Miss.; KACY (TV) Festus, Mo.; KOPR-TV Butte, Mont.; KUON (TV) Lincoln, Neb.; WFPG-TV Atlantic City, N. J.; WIFE (TV) Dayton, Ohio; WCHA- TV Chambersburg, Pa.; WKJF-TV Pittsburgh, Pa.; WTOV-TV Norfolk, Va.; KNUZ-TV Houston, Tex. (e) Shreveport Tv Co. has received initial deci- sion favoring it for ch. 12, which is currently operated by Interim Tv Corp. [KSLA (TV)]. Broadcasting Telecasting UPCOMING Oct. 11-12: Assn. of Independent Metropolitan Stations, French Lick Springs, Ind. Oct. 11-13: French Assn. of Radio & Television Broadcasters, Seigneury Club, Montebello, Que. Oct. 11-15: American Institute of Electrical Engi- neers, Morrison Hotel, Chicago. Oct. 13-15: Direct Mail Advertising Assn., Hotel Statler, Boston. Oct. 13-17: Audio Engineering Society, Hotel New Yorker, New York. COLORCA5 1 L . — — Advance Schedule Of Network Color Shows CBS-TV Oct. 13 (10-11 p.m.): The Best of Broad- way, "The Man Who Came to Dinner," Westinghouse Electric Co. through McCann-Erickson. Oct. 18-22 (3:30-4:00 p.m.): Bob Crosby Show, participating sponsors. Oct. 18 (10-11 p.m.): Studio One, West- inghouse Electric Co. through McCann-Erickson. Oct. 23 (9-9:30 p.m.): Two For The Money, P. Lorillard through Lennen & Newell. Oct. 28 (8:30-9:30 p.m.): Shower of Stars, Chrysler Corp. through McCann-Erickson. Oct. 29 (8-8:30): Mama, General Foods through BBDO. NBC-TV Oct. 14 (9:30-10 p.m.): Ford Theatre, "Shadow of Truth," Ford Motor Co. through J. Walter Thomp- son. Oct. 18 (8-9:30 p.m.) Tonight at 8:30, co-sponsored by Ford Motor Co. and RCA through Kenyon & Eckhardt. Oct. 21 (9:30-10 p.m.): Ford Theatre, "Segment," Ford Motor Co. through J. Walter Thompson. Oct. 23 (9-10:30 p.m.): Max Liebman Presents "Follies of Zizi," star- ring Jan Moire and Steve Allen, Oldsmobile through D. P. Brother Co. Oct. 28 (9:30-10 p.m.): Ford Theatre, "Trip Around the Block," Ford Motor Co. through J. Walter Thompson. Oct. 31 (3-4:30 p.m.): Tv Opera, "Ab- duction for the Seraglio," sus- taining. Nov. 4 (9:30-10 p.m.): Ford Theatre, "Remember to Live," Ford Motor Co. through J. Walter Thompson. Nov. 7 (7:30-9 p.m.) Max Liebman Presents (name to be an- nounced), Hazel Bishop through Raymond Spector and Sunbeam through Perrin-Paus. [Note: This schedule will be corrected to press time of each issue of B-T.] Oct. 14-15: Central Council, American Assn. of Advertising Agencies, Hotel Drake, Chicago. Oct. 15-16: Ohio State U. advertising conference, Deshler-Hilton Hotel, Columbus. Oct. 15-17: Pennsylvania chapter, American Women in Radio & Tv, Warwick Hotel, Phila- delphia. Oct. 19: Senate Juvenile Delinquency Subcom- mittee on tv programming, Washington, D. C. Oct. 20-21 : Kentucky Broadcasters Assn., fall meeting, Cumberland Falls Park. Oct. 21-22: Advertising Media Credit Executives Assn., Statler Hotel, St. Louis. Oct. 22-23: Ohio Assn. of Radio-Tv Broadcasters, fall sales meeting, Columbus. Oct. 22-24: Ohio Chapter, American Women in Radio & Tv, Carter Hotel, Cleveland. Oct. 22-24: Midwest Inter-City Conference of Women's Advertising Clubs of Advertising Fed- eration of America, St. Louis. Oct. 22-24: New England Hi-Fi Music Show, Hotel Touraine, Boston. Oct. 25-26: Central Canada Broadcasters Assn., Brock-Sheraton Hotel, Niagara Falls, Ont. Oct. 27-30: National Assn. of Educational Broad- casters, Hotel Biltmore, New York. Oct. 28: Standard band broadcasting conference between U. S. and Mexico, Mexico City. NOVEMBER Nov. 7-13: Lutheran Radio & Tv Week. Nov. 8: Texas Assn. of Broadcasters, semi-annual fall meeting, Rice Hotel, Houston. Nov. 8-10: Assn. of National Advertisers, Hotel Plaza, New York. Nov. 10-13: Sigma Delta Chi, Columbus, Ohio. Nov. 14: Indiana Radio-Tv Newsmen, fall meeting at WIRE studios, Indianapolis. Nov. 18: Country Music Disc Jockeys Assn., gen- eral membership meeting, Nashville, Tenn. Nov. 18-19: North Carolina Assn. of Broadcasters, Mid-Pines Hotel, Southern Pines, N. C. Nov. 21: Louisiana-Mississippi AP Broadcasters Assn., Jung Hotel, New Orleans. Nov. 22-24: Eastern Council, American Assn. of Advertising Agencies, Roosevelt Hotel, New York. JANUARY 1955 Jan. 20-21: Symposium on printed circuits by Engineering Dept. of RETMA, U. of Pennsyl- vania, Philadelphia. Jan. 26-28: Georgia Radio-Tv Institute, Henry W. Grady School of Journalism, U. of Georgia, Athens. SPECIAL LISTING NARTB District Meetings Oct. 11-12: NARTB Dist. 9, Lake Lawn Hotel, Lake Delavan, Wis. Oct. 14-15: NARTB Dist. 11, Radisson Hotel, Min- neapolis. Oct. 18-19: NARTB Dist. 17, Davenport Hotel, Spokane. Oct. 21-22: NARTB Dist. 15, Clift Hotel, San Francisco. Oct. 25-26: NARTB Dist. 16, Camelback Inn, Phoe- nix, Ariz. Oct. 28-29: NARTB Dist. 14, Brown Palace, Den- ver. Nov. 4-5: NARTB Dist. 12, Jens Marie Hotel, Ponca City, Okla. Nov. 9-10: NARTB Dist. 13, Rice Hotel, Houston. I s on * MONEY-MAKING MARKET The rich vein of profit runs through La Crosse — America's newest metro- politan area. The man- ufacturing plants of La Crosse do a $100,000,000 business every year! The farmers enjoy a $10,000,- 000 annual income. More than a quarter of a mil- lion people live, work and buy in this area. They con- stitute a new TV market- covered only by WKBT. Colgate sponsors Durante— on WKBT. Buick sponsors Berle — on WKBT. And so on down the list of the country's top stars and top ad- vertisers. Why is this new TV station doing so well? Because it enjoys a unique position in today's overcrowded, over-competitive TV world. WKBT is the one and only metropolitan area VHF station from Milwaukee to Min- neapolis... more than 300 miles of the "fresh- est air" in America! Think about it. Exclusive coverage — unduplicated! — of a rich, virgin territory with 36,200 TV homes.** Only WKBT delivers this market — to the most successful advertisers in America. Be one of them! **CBS research *Jimmy Durante stars on "The Colgate Comedy Hour" WKBT, Sundays, 7.00 PM CHANNEL Affiliated with 5000 watt WKBH, La Crosse's 32 year old NBC outlet LA CROSSE <^"' WISCONSIN REPRESENTED NATIONALLY BY PAUL H. RAYMER COMPANY, Inc. NBC • CBS • Du Mont Broadcasting • Telecasting October 11, 1954 • Page 137 editorials Thunder & Light NEXT WEEK the Senate subcommittee on juvenile delinquency will begin open hearings in an effort to determine the effects of television on youth. It will be an investigation that will command wide attention. Juvenile delinquency and television happen to be much on the public mind. Although, to our way of thinking, there is little or no connection between them, the two subjects — taken under scrutiny together — will make plenty of news copy, particularly in news- papers, which won't miss a chance to let fly at tv. The Senate subcommittee has announced its intention to conduct a serious exploration into a question about which it has no pre- determined answers. But however intelligently the subcommittee goes about the job of trying to find out whether tv has been an influential factor in the increase of delinquency, there is apt to be an appearance of cause and effect in the news reports of the hear- ings. The mere fact that the subcommittee is dealing with tv and delinquency may create the impression of proof of connection be- tween the two. To broadcasters themselves will fall the primary job of keeping that impression from getting out of hand. It will depend to a large extent upon the nature of the case which they present whether the reputation and public acceptance of television are improved or worsened. In such circumstances, broadcasters must present sincere and candid testimony. Sophistry and dissembling will not do. The pur- pose will not be to resort to a last-ditch defense of every program on the schedule, but to assist in throwing light on the question at hand. Most broadcasters are quite aware of the enormous ability of television to create public attitudes and opinions. Most believe in their positive obligations to elevate rather than degrade. With proper presentation, their awareness and beliefs will be the dominant impression left at the conclusion of the hearings. The proper presentation will require thought and preparation but will be worth the expense. A Grim Fairy Tale Having in mind the Orson Wells "Invasion from Mars" hysteria of the '30's, we warn that the words that follow are fiction (mainly). ONCE UPON a time there was what was known as "The Ameri- can System of Broadcasting." More than 160 million people had the best radio and television programs available anywhere in the world. History tells us that ingenuity and free enterprise brought the flowering of this "American System." The public then had only to buy the receiving sets — they paid no license fees to the government. Advertisers willingly footed the bills for time and talent. The American economy was it its peak. Manufacturers had discovered that they could sell better products faster, increase production, work on smaller profit margins, because of broadcast advertising. That was the American way. But back in the early 1950's, what was then known as the "dry lobby" was feverishly busy on Capitol Hill. At each session of Con- gress, bills by the dozen were dumped into the hopper to ban adver- tising of beer and wine on the air, in the newspapers and magazines; everywhere. Unfortunately, too few people paid attention. This was pure crack-pot stuff. It couldn't happen here. Came 1952. By the slim margin of one vote, a Senate Com- mittee defeated a bill to prohibit this kind of advertising on the air. At the very next session of Congress (1954) a bill called the Bryson Bill, got embroiled in politics in a House Committee. The Dry Lobby had been working in between sessions. That Bryson Bill didn't become law — then. The House Committee called upon broadcasters to curb beer advertising, or face the consequences of a ban (even though it was evident that this would be illegal). There was a trade association called the National Assn. of Radio and Television Broadcasters. It had the task of proving to the House Committee that there was no need for concern; that beer advertising wasn't undermining our youth. So it dispatched a ques- tionnaire to the 3,000 stations then on the air. (There are only Page 138 • October 11, 1954 Drawn for Broadcasting • Telecasting by Sid Hix "It's zoned residential!" about 300 now because there isn't enough "legal' advertising to support more.) But broadcasters were too busy working at their job of "American Plan" broadcasting to pay attention to the questionnaire from the then NARTB. So the deadline for filing the report with the House Committee (Dec. 31, 1954) came and went. (As of Oct. 11, 1954, only about one-third of the stations had submitted usable replies.) So, the grim tale goes. A ban on alcoholic beverage advertising ensued, not only on the air, but in newspapers, magazines, bill- boards and all. Then, as the history books record, prohibition returned. The age of the reformer was opened. Cigarettes and coffee, as you know, now are being bootlegged. The blue-nose drive is now against cola drinks. The golden days of advertising are now in the limbo of the past. The tax on receivers is becoming unconscionable. The few news- papers and national magazines that are left live by subscription revenue. The advertising return is negligible. All this because men were too busy back in those feverish '50's to pay attention to blue-nosers, questionnaires and politicians who couldn't see beyond the next election. Note to station owners: There's still time to get that questionnaire back to NARTB. When You Go, Go First Class OVER the years, spiraling radio and television time sales have shown that advertisers facing a tough competitive fight rely more and more on broadcast salesmanship. This basic business truth was demonstrated again last week in B*T's exclusive report on the hard-running contenders in the auto- making field, as competitive a group as they come [B*T, Oct. 4]. From top to bottom — from the "Big Three" to the "little six percent" — U. S. automobile manufacturers are putting up a whopping record total of $64.5 million to sell cars by radio and television. The "Big Three" of General Motors, Ford and Chrysler, which together accounted for 94% of all auto sales during the first half of 1954, are budgeting $56,750,000 for radio-tv in the 1954-55 season, while the companies which split up the remaining 6% of the January-June sales are spending at least $7,800,000 to get a stronger hold on the market through radio and television campaigns. These are big figures that make big sense. They are reaffirmations of an old, oft-proven theme: Radio takes your sales message every- where, at low cost; television adds impact by demonstrating your product, while color — and car manufacturers are in color tv too — brings sales effectiveness to a new peak. The lesson in the car makers' record use of radio and tv is a lesson for all advertisers. It is a lesson which may be expressed neatly in the words of another transportation medium: "When you go, go first class." Broadcasting • Telecasting We've got Texas where you want WFAA-TV, with a new power of 274,000 watts, now reaches across a 29-county North Texas area to make the rich DALLAS - Fort Worth Market even richer! Here lives more than 23 per cent of Texas' popula- tion, with over one-fourth of the state's wealth in their pockets, account- ing for 26 per cent of Texas' retail sales. This greater power means more than the title "Texas' most powerful VHF station." It gives WFAA-TV a 69 per cent greater Grade A coverage area ( an increase of half a million people ) and a firm grip on all North Texas. And, important to you, it intensifies WFAA-TV's OLD power — the power to SELL! To put this power behind your sales message, get in touch with any Petry man. it! NOW TEXAS' MOST POWERfUL TCLCVISION STATION TELEVISION SERVICE OF THE DALLAS MORNING NEWS WFAA-TV D A L L NBC - ABC A S DUMONT RALPH W. NIMMONS, Sfafion Manager • EDWARD PETRY & COMPANY, National Representative CTOBER 18, 1954 35c PER COPY BROADCaSTI ng TEiiCASTI NG IN THIS ISSUE: liticol Parties Rely »avily on Radio Tv Page 27 Cann-Erickson Gets Bulova Account Page 29 r Network B Continues Upward Page Brien Resigns ABC ec. Vice Presidency Page 82 .A URE SECTION iegim on Page 101 m year TH NEWSWEEKLY IADIO AND TV Buy \ h-J LJ and get Iowa's METROPOLITAN AREAS, PLUS the Remainder of Iowa! DRUG SALES PERCENTAGES 7.1% 5.1% 13.4% 2.0% 5.8% 4.6% 38.0% 62.0% 100.0% Cedar Rapids • Tri-Cities • Des Moines Dubuque • Sioux City Waterloo • TOTAL METRO. AREAS REMAINDER OF STATE (1954 Cons Markets figur Iowa has six Metropolitan Areas which, all combined, do 38.0% of the State's Drug Sales, as shown above. Quite a number of radio stations can give you high Hoopers, etc., in ONE Metropolitan Area. WHO gives you high coverage in virtually ALL the State's Metropolitan Areas, plus practically all the REMAINDER of Iowa, too! At 10 a.m., WHO gives you 74,526 Actual Listening Homes S.A.M. DAYTIME STATION AUDIENCE AREA for only $47.50 (13.4 LISTENING HOMES per PENNY!) According to the authoritative 1953 Iowa Radio-Television Audience Survey, 63,442 homes all over Iowa are actually tuned to WHO at 10 a.m., every average weekday. Fig- uring time costs at our 1-minute, 26-time rate, WHO gives you 13.4 actual listening homes, per penny! That's the result of ALL-STATE programming, ALL-STATE Public Service, ALL-STATE thinking, here at WHO. Ask Free & Peters for all details! FREE & PETERS, INC., National Representatives BUY ALL of IOWA- Plus "Iowa Plus"— with WHO Des Moines . . . 50,000 Watts Col. B. J. Palmer, President P. A. Loyel, Resident Manager There s a New Star in The Sky Over OKLAHOMA OKLAHOMA'S No. 1 STATION That beacon atop KWTV's new 1 572-foot tower — tallest man-made structure in the world — marks a new era for television in Oklahoma. It lights the way to reception in thousands of homes never before reached by television — a vast audience over a huge area never before reached by any other Oklahoma station! Along with this new tower, with its 12-bay superturnstile antenna and RCA equipment, KWTV brings to advertisers the facilities of its new studios, among the largest and best equipped in the South- west. LET KWTV PROVE ITSELF AS YOUR STAR TV SALESMAN IN OKLAHOMA OKLAHOMA CITY EDGAR T. BELL, Executive Vice President FRED L. VANCE, Sales Manager AFFILIATED MANAGEMENT KOMA — CBS REPRESENTED BY AVERY-KNODEL, INC. \ you'll PROVIDENCE without WHIM! PROVIDENCE Published every Monday with Yearbook Numbers (53rd and 54th issues) published in January and July by Broadcasting Publications, Inc., 1735 DeSales St., N.W., Washington 6, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March 3, 1879. You're in a scoring position all the time! Your product scores again and again! You enjoy a long winning streak when WGAL-TV's power- house carries the ball for you. Use super-powered WGAL-TV to reach a vast, enthusiastic group of rooters — three million people who have an annual effective buy- ing income of $4Vi billion, who spend $22/3 billion in retail sales. Score everytime with WGAL-TV. WGAL-TV NBC CBS DUMONT LANCASTER, PA. 316,000 Watts Representatives MEEKER TV, INC. New York San Francisco Chicago Los Angeles STEINMAN STATION Clair McCollough, Pres CHANNEL 8-L AND York Harrisburg Reading Hanover Lebanon Carlisle Gettysburg Westminster Martinsburg Chambersburg Hagerstown Pottsville Frederick Sunbury Lewisburg Waynesboro Lewistown Shamokin Hazleton Lock Haven Bloomsburg Page 4 • October 18, 1954 Broadcasting • Telecasting closed circuit CBS MOVED notch nearer disposition of its minority holdings with signing of con- tract for sale of its 45% interest in WTOP Inc., to Washington Post Co. last Wednes- day. But money ($3.5 million) isn't due until Dec. 15. Meanwhile conversations continued for sale of CBS' 47% interest in WCCO-AM-TV Minneapolis-St. Paul with prospect that Minneapolis Star-Trib- une (Cowles) will acquire it for about $4 million. With about $8 million in its jeans (it got $236,250 for its 45% interest in KQV Inc.), CBS is considering propo- sitions for another major market tv prop- erty. ★ ★ ★ ANNOUNCEMENT expected momenta- rily of appointment of FCC Comr. Rosel H. Hyde as chairman of U. S. delegation to Mexico to effect final phase of NARBA on distribution of standard broadcast fa- cilities among North American nations. State Dept. has recommended Hyde se- lection. Comr. Robert E. Lee probably will be his alternate at sessions, now ex- pected to get under way in Mexico City first week in November. Otherwise team is expected to be substantially same as that which evolved agreement with other North American nations in 1950: Joseph M. Kitt- ner, Assistant Chief, Broadcast Bureau; James E. Barr, Chief, Broadcast Facilities Division, and Bruce S. Longfellow, Chief, Allocations and Technical Branch. ★ ★ ★ McCANN-ERICKSON, New York, which was just named by Bulova Watch Co. as its agency (see story page 29), is also being considered by Philip Morris & Co. for its Marlboro cigarettes and Bond Street tobacco. Latter account has approximate- ly $1,500,000 advertising budget serviced by Cecil & Presbrey, New York, and is expected to make definite decision within fortnight. SELECTION OF two top broadcasters to fill two newly created posts — presidency of Television Advertising Bureau (TvB), and directorship of Quality Radio Group (QRG) — expected to be made within fort- night. Committees designated by each organization to make selections have been screening lists for several weeks and now report they've settled down to semi-final- ists. Some of same names are on both lists. ★ ★ ★ ALTHOUGH it is four weeks since FCC adopted proposal permitting single entity to own up to seven tv stations, of which not more than five may be in vhf band [B«T, Sept. 20], all who are eligible to apply for extra two uhf stations are hold- ing cards close to vest awaiting Oct. 22 effective date. All say they are studying markets, but it's understood NBC has eight applications already filled out and signed for undisclosed markets. It will file two when it makes up its mind where to apply. CBS President Frank Stanton in St. Louis tv hearing said CBS would apply for two in the 25th to 50th markets. Others have not indicated what their plans are. ★ * ★ INTEREST in uhf, at low ebb follow- ing Potter Communications Subcommittee hearings last May-June, is definitely on uptake. New success stories on uhf ac- ceptance, plus network and group owner interest in uhf outlets in better markets, is stimulating activity. They see in uhf same situation which prevailed 20 years ago in am radio when low power locals were all but ignored both by networks and advertising agencies. ★ ★ ★ FIRST NEW staff appointment on FCC since George C. McConnaughey assumed chairmanship is naming of John Fitzgerald, attorney with Federal Housing Administra- tion, to key post of Chief of Opinions and Review, which writes FCC's final deci- sions. Mr. Fitzgerald, who hails from California, will take over from Sol Schild- hause, one of FCC's top lawyers, who has been acting head and will return to Broad- cast Bureau. Mr. Schildhause had been assigned as acting chief of Opinions and Review in August 1953 and his work has won praise of Commissioners. ★ ★ ★ E. B. WEISS, merchandising consultant with Grey Advertising, New York, for past 20 years, resigning from agency effective Dec. 31, reportedly to establish his own consultant business. ★ ★ ★ MOTION PICTURE exhibitors, enjoying best box office in 20 years, predict success of big screen theater television on special events basis. Conversely they do not be- lieve home subscription tv will get off ground economically on theory that public won't pay for home service when free programming is available. ★ ★ ★ IF DEMOCRATS win in elections two weeks hence, among important chairman- ships in Senate which will shift are: Inter- state Commerce (Magnuson of Washing- ton for Bricker of Ohio); Government Operations (McClellan of Arkansas for McCarthy of Wisconsin); Judiciary (Kil- gore of West Virginia, who favors divorce- ment of newspapers and of networks from station ownership, for Langer of North Dakota). In House, new chairmen would be: Interstate Commerce (Priest of Ten- nessee for Wolverton of New Jersey); Rules (Smith of Virginia for Allen of Illinois), and Judiciary (Celler of New York who opposes ban of alcoholic bev- erage advertising, for Reed of Illinois). the week in brief ► The elections: what they mean to radio-tv . ... 27 (**■ What if the Democrats win? 28 ► McCann-Erickson gets the Bulova account 29 r Tv films are a sound investment — Milt Gordon . . 34 ► The NARTB district meetings: sixth week. ... 40 ► Little tells the 4-A's to stress continuity 41 P" Tv network timebuying is up, PIB reports 52 f Soap, cleanser spot rises 20% 56 ► Lamb counsel tangles with witness 56 Broadcasting • Telecasting Schoeppel reiterates support of subscription tv. . 58 Zenith challenges RCA, GE stay bid 61 Political libel threat looms in New York State. . 66 Four vhfs start over weekend 70 Dubuque votes again for Jerrold community tv . . 80 O'Brien leaves ABC executive vice presidency. . 82 AFTRA presents new terms to the networks .... 94 West Germans expect record radio output 100 Newsman turns disc jockey — and likes it 103 Radio sells for a southern department store. ... 104 Telestatus: tv stations, sets, target dates 125 October 18, 1954 • Page 5 DON'T USE KTHS if you sell a "Limited Market" (Little Rock ONLY, for instance) OKLA. LOUISIANA .„/ Daytime, the Station KTHS primary (9.5MV/M) area has a population of 1,002,758. More than 18°0, or over 100,000, do not receive primary daytime service from any other radio station. KTHS interference-free daytime coverage extends to the 0.1MV/M contour, except in the southwest quadrant — has a population of 3,372,433. DO USE KTHS if you sell I F you want to reach movie stars only — or even if you want to reach regular people ivithin the city limits of Little Rock only — don't use KTHS ! KTHS is 50,000 Watts — CBS— broadcasts from the Capital of the State — in the center of Arkansas. With all that, KTHS would automatically get an important audience throughout almost all of Arkansas, whether or not we were very good showmen. Actually, with the most costly, inspired and "heads up" programming in the State, KTHS does a magnificent audience job practically all over Arkansas. If you need listeners only in Little Rock, you don't need KTHS. But if you need listeners throughout the State, get our story from The Branham Company. i s s I PPI 50,000 Watts . • . CBS Radio Represented by The Branham Co. Under Same Management as KWKH, Shreveport Henry Clay, Executive Vice President B. G. Robertson, General Manager KTHS BROADCASTING FROM LITTLE ROCK, ARKANSAS at deadline Mitchell Is Expected To Succeed Stronach PROMOTION of John H. Mitchell to ABC vice president in charge of television network was reported imminent Friday, with Ted Ober- felder understood to be in forefront as his likely successor as vice president in charge of ABC's W ABC-TV New York. President Rob- ert E. Kintner, how- ever, stuck to strict silence he has main- tained on tv director- ship since Alexander Stronach Jr. "re- signed" post in far- reaching ABC per- sonnel cutback last month [B«T, Sept. 27]. There were indications that announcement would be made this week, possibly Tuesday. Mr. Mitchell, with United Paramount Thea- tres organization (Balaban & Katz, UPT sub- sidiary) for many years before UPT merger with ABC in February 1953, was general man- ager of Balaban & Katz' WBKB (TV) Chicago from 1948 until merger, when he became ABC vice president in charge of that station. In July 1953, he was transferred to New York as vice president and general manager of WABC- TV. Mr. Oberfelder, on whom speculation cen- tered as potential successor to Mr. Mitchell at WABC-TV, currently is vice president and gen- eral manager of WABC New York, and, it was understood, probably would continue to super- vise that station for time being in event he is also put in charge of WABC-TV. MR. MITCHELL LEHMAN LIKES TV "TREMENDOUS faith in television man- ufacturers" was expressed to B»T Friday by James B. Downing, treasurer of Leh- man Corp., New York investment house, in explanation of company trend during past three months to purchase additional tv stocks. New purchases included 15,000 sh. of Admiral Corp., 10,000 sh. Philco Corp., 5,000 sh. Motorola and 20,000 sh. Calgary & Edmonton Corp. Ltd. During same period, he said, Lehman Corp. dropped from its portfolio follow- ing stocks in order to acquire tv shares: 15,000 sh. of Northern Pacific Railway Co., 5,000 sh. R. J. Reynolds Tobacco Co. "B" issue and $3 million of Ameri- can Telephone & Telegraph Co. 3%% debentures due 1965. General Teleradio Plans Fulton Lewis Weekly Films ACQUISITION of new filmed properties and review of financial success of its package of 30 feature films obtained from Bank of America last spring dominated discussion at meeting of sales representatives of General Teleradio's Film Division in New York, officials reported Friday. Spokesman said specific details on new prop- erties could not be disclosed but plans are to release weekly film featuring news commentator Fulton Lewis jr. and another centering around exploits of U. S. Marines. Thomas F. O'Neil, president of General Tele- radio, noted feature film package has been sold in 60 markets under contracts bringing return 33% larger than original investment in films. • BUSINESS BRIEFLY PAL BLADES BUYS • American Safety Razor (Pal Blades) will be first advertiser to partici- pate in John Blair & Co. national saturation group plan [B«T, Sept. 27] whereby advertisers run 24 spots per week on 45 stations represent- ed by Blair. It also is first time that Pal Blades, through BBDO, N. Y., is using major radio spot announcement campaign [B»T, Oct. 11] since American Safety Razor Co. bought firm in July 1953. COFFEE TIME • Chock Full O' Nuts Coffee Corp., N. Y., to sponsor weekly quarter-hour show on three New York network flagship stations— WABC, WCBS and WRCA (formerly WNBC) — starting Oct. 23. Program is Jean Martin Show — Chock Full O' Music. William Black, Chock Full O' Nuts president, also re- ported his company intends to extend program's coverage to Connecticut and western Massa- chusetts. Donahue & Coe Inc., N. Y., is agency. SECOND SHOT • Special 15-minute program on money-saving tips for car owners, titled "How to Save Money on Your Car," will be presented for second time on ABC Radio, 9:30- 9:45 p.m., Oct. 24, by Eugene Stevens Inc., N. Y., on behalf of its book, "How to Double the Performance of Your Car." MOVIE SOLD OUT • New York Telephone Co., through BBDO, and Duffy-Mott Co., N. Y., through Young & Rubicam, have bought par- ticipations in WOR-TV's seven-day-a-week Mil- lion Dollar Movie. Program is now sold out, with eight advertisers. FOOD ACCOUNT • Hilton & Riggio, N. Y., expected to announce appointment this week by new food account which probably will use radio-tv spot campaign and possibly partici- pate in tv network show. NETWORK RADIO GOOD BUY, AAAA TOLD ADVERTISING agencies were urged by John Karol, CBS Radio vice president in charge of network sales, to scrutinize their media selection carefully and to recommend network radio when conditions dictate it. Mr. Karol offered this suggestion in talk before Central Council meeting of American Assn. of Advertising Agencies in Chicago (earlier story, page 41 ), during which he main- tained that network radio, along with news- papers, magazines and television, can flourish in "this expanding American economy." Mr. Karol mildly chided agencies which over- looked network radio in past and in present because clients were "sold in their own minds and emotions on a big splash in television." He declared agency must expose its clients to values of all media, regardless of clients' per- sonal preferences. He acknowledged that network radio can- not provide "the caviar of $35-per-thousand 'color spectaculars'," but pointed out that such costly investment could create an "unbal- anced budget." Radio, he continued, provides "the every-day meat and potatoes that keeps business alive and healthy." In this connec- tion, he noted that top 25 firms in U. S. are "all big users of network radio today." Outlining various programming approaches that have been designed by networks to make radio more attractive for advertisers, he called upon agencies to examine potentialities of medium in relation to their clients' overall advertising schedules. "Radio is now being sold on the basis of what it delivers — within the framework of its potential," Mr. Karol asserted. "The potential is enormous, the delivery is huge, the cost is low." George Frey, NBC vice president in charge of tv network sales, predicted television station clearance problem which has created head- aches for agencies, advertisers and networks "will pretty much have disappeared by the end of 1956." He forecast there would be 430 tv stations by end of this year, 525 by end of next, and 600 by end of 1956 — and that by latter date "75% of all U. S. homes will be looking at television." Regarding color, he predicted 25,000 color sets in use by end of 1954, 350,000 year later, and 2,130,000 in 1956. These estimates, he said, are "conservative." Mr. Frey reviewed NBC-TV's "magazine concept" of selling, de- signed to attract small-budget advertisers as well as large ones, and reported that 13 ad- vertisers had bought NBC Television network time at cost of less than $10,000. Printed media executives were aligned against radio-tv network vice presidents during panel session Friday on merit of cost-per-thousand measurements in broadcasting. Controversy sparked by Vernon Myers, pub- lisher, Look, who claimed argument could be made for magazines reaching more people eco- nomically than any other medium and ques- tioned cost-per-viewer studies. Walter Kurz, general advertising manager, Chicago Tribune, called for more stress on how to sell merchan- dise, less on cost-per-thousand concept. Mr. Frey, of NBC-TV, raised question whether cost-per-thousand in television should be as low as in other media, including radio, because of impact, adding that "so many ad- vertisers have felt direct results" from visual medium. Mr. Karol, CBS Radio, scored magazine measurements (Starch, others) as "archaic." He said cost-per-thousand advantage of radio is "statistical fact." Mr. Karol lauded latest Videotown study [B»T, Oct. 11], noting in- creased attention to all media and adding that it makes "competition keener." Mr. Karol, in response to query, acknowledged that as tv penetrates further, more radio stations will be tempted to accept off-rate-card business. Broadcasting • Telecasting October 18, 1954 • Page 7 the open door to increased sales . . . Here's a refreshing two hour show, timed for and geared directly to a vast women's audience. Featuring 6 established WSPD-TV personalities, this daily hard-hitting sales tool has variety to interest every type of woman. There's Dorothy Coon with household hints; Jane Schroeder with heart warming human in- terest stories; Ginny Wood with guests, hobbies and news of direct interest; Betty Zingsheim with the latest fashion showings. Rusti supplies the organ music throughout the show and Earl Wells acts as male host. Add to this combination the billion dollar Toledo area market with its 297,000 set saturation, and you get real sales results! For further information, call your nearest Katz Agency or ADams 3175 in Toledo. RADIO TELEVISION TOLEDO, OHIO Storcr Broadcasting Company TOM HAM*. NAT SM.CS DIR.. Ill I HU> STREET. HEW TOM Represented Nationally by KATZ Page 8 • October 18, 1954 Broadcasting Telecasting PEOPLE at deadline Witnesses Announced For Crime Program Probe WITNESSES who will appear before Senate Juvenile Delinquency subcommittee tomorrow (Tuesday), first day of two-day hearings on crime tv programming (see story, page 63), as announced Friday, will be: Morning (9:30 a.m.) — Richard Clendenen, executive director of subcommittee; John S. Hayes, president, WTOP-TV Washington; Merle S. Jones, vice president, CBS-TV. Afternoon (2 p.m.) — Al Hodge, star of Captain Video (DuMont); Pat Michael, m.c, Magic Cottage (DuMont); Leslie G. Arries Jr., manager, WTTG (TV) Washington; James L. Caddigan, programming and production director, DuMont Tv Network. Incomplete list of Wednesday witnesses in- cludes: Joseph V. Heffernan, vice president, NBC; Robert H. Hinckley, vice president, ABC; Harold E. Fellows, president, NARTB. Arkansas Tv Co. Gets Nod SOLE tv action by FCC Friday before noon closing at approach of Hurricane Hazel was report of initial decision by Examiner Fanney N. Litvin proposing to grant ch. 11 at Little Rock, Ark., to Arkansas Television Co. Firm is composed of KTHS 42%, Arkansas Demo- crat 42% and National Equitable Life Insur- ance Co. 16%. Decision was made possible by dismissal of competitive bid by Arkansas Telecasters Inc. due to "changed economic conditions" [B»T, Oct. 11]. Arkansas Telecasters, composed of four Little Rock businessmen of whom three have interests in KXLR North Little Rock, was reimbursed $60,000 to cover expenses. Examiner cited ex- penses as follows: Legal fees and costs, $17,408.74; telephone and telegraph, $2,242.21; rent and utilities, $2,400; hearing transcripts, $361.50; travel and entertainment, $2,130.43; photography, mapping, aerial costs, $1,086.40; engineering fees and costs, $2,113.23; program consultants fees and costs, $1,353.05; option payments on land, S2.780; office salaries, $10,433.98; office supplies, $1,577.38; organization and management fees, $15,600; postage, freight and mailing, $600; taxes, $58.01; dues and subscriptions, $400; exhibit prep- aration, $1,050.27. Total $61,595.20. RCA 'Memory' Patents U. S. Patent Office has granted six patents relating to RCA's magnetic memory which can "memorize" or "recall" bits of information in few millionths of second for high-speed com- puters, RCA announcing over weekend. Ad- vanced memory device is result of several years pioneering work by RCA scientists and publicly described last August by Dr. Jan A. Rajchman, member of David Sarnoff Research Center, Princeton, N. J. Since then, RCA notes, magnetic memory has won wide accept- ance as effective means of storing information and has become key element in nearly all high- speed computers now being produced or devel- oped. Radiation Comments TO ALLOW completion of technical research, FCC Friday extended until Jan. 3, 1955, its deadline for comments on proposed rules to govern restricted radiation devices [B»T, April 19]. Interim comments, however, are requested by Nov. 15. Further postponement was asked by RETMA whose Engineering Dept. is com- pleting technical studies on incidental radiation problems. NEW YORK DEBUT FIRST public speech since becoming FCC chairman will be made by George C. McConnaughey at Oct. 28 luncheon meeting of Radio & Television Executives Society in New York. Meeting will be held at Hotel Biltmore. At same session, RTES will be host to National Assn. of Educational Broadcasters, which will be holding its annual convention in New York at that time. Improved Radio-Tv Programs Urged at Dist. 11 Meeting PUBLIC interest programming should not be treated as "step child," Frank P. Fogarty, WOW-TV Omaha, told NARTB District 11 (Minn., S. D., N. D.) delegates Friday at Min- neapolis meeting (see NARTB story page 40). Appearing as radio guest speaker he said, "if it's in the public interest, the public is inter- ested." He called for realistic management, with systems, procedures and jobs clearly laid out on organizational chart. Tom Barnes, WDAY-TV Fargo; Joseph L. Floyd, KELO-TV Sioux Falls, and District Di- rector F. E. Fitzsimonds, KFYR-TV Bismarck, comprised tv panel. Registration at meeting totaled 69. Resolutions followed pattern of previous dis- trict meetings. Members of Resolutions Com- mittee were Jack Dunn, WDAY Fargo, chair- man; Don Sullivan, WNAX Yankton, and C. T. Hagman, WDGY Minneapolis. Radio guest at District 11 session was Ben Sanders, KICD Spencer, Iowa, who also was guest at District 9 meeting early in week. Mr. Sanders called for comprehensive local news programming along with carefully selected music in advocating new ideas needed to prevent radio from becoming outmoded. WSM-TV Plans Tall Tower WSM-TV Nashville, Tenn., operating on ch. 4 with full ERP of 100 kw visual, filed appli- cation with FCC to build what it claims will be tallest tv tower in South, 1,340 ft. above ground and 2,200 ft. above sea level. New site is about 10 mi. northwest of city on 1,800 acre tract acquired on 860-ft. hill. Estimated con- struction cost, according to Edwin W. Craig, board chairman of National Life & Accident Insurance Corp., WSM-TV owner, will be $500,000. WSM-TV's present tower is 578 ft. above ground, 1,298 ft. above sea level. UPCOMING Oct. 19: Senate Juvenile Delinquency subcommittee hearing on tv program- ming, Washington. Oct. 19: NARTB Convention Commit- tee, Mayflower Hotel, Washington. Oct. 20-21 : Kentucky Broadcasters Assn., fall meeting, Cumberland Falls Park. Oct. 22: Ohio Assn. of Radio-Tv Broad- casters, fall sales meeting, Colum- bus. for other Upcomings see page 73 7. RICHARD CARLTON named vice president in charge of operations and HAL TULCHIN as vice president in charge of production, Ster- ling Television Co., N. Y., tv film distributor. Mr. Carlton has been with Sterling since 1952, when he was made agency sales manager. He became operations manager earlier this year. Mr. Tulchin joined in 1951 and served in num- ber of capacities before being named general manager in 1953. ROLAND F. HOWE JR., with Ruthrauff & Ryan, N. Y., since 1948, appointed manager of radio and television production department. ROBERT D. WOLFE, vice president in charge of Kenyon & Eckhardt Hollywood office, re- signed Friday. With agency for past 13 years, he was associate director of radio-tv in New York before transferring to Hollywood six years ago. JOHN SAVAGE, formerly WKDA Nashville, joins WSIX that city as radio commercial man- ager. E. S. TANNER will be WSIX-TV com- mercial manager with ROBERT D. SANFORD JR., president, serving as general manager of WSIX-AM-TV. Hurricane Hazel Is Job For Engineers, Newsmen HURRICANE Hazel kept radio-tv engineers jumping Friday evening to keep stations on air and to restore service where damage occurred. In Washington, at 6:30 p.m. just after eye had passed over city, two tv stations were off air, WMAL-TV and WTTG (TV), while WNBW (TV) and WTOP-TV were still operating. About 5:30 p.m. employes were evacuated from top floors of WTOP's Broadcast House on hill in northwest section as winds hit 90 mph. Tv tower was swaying but stood. WTOP-TV was off air earlier short time due to power failure. Record wind of 98 mph was registered at 5 p.m. at National Airport. Several area radio stations were off air for various times due to power failures. These included WRC, WGMS, WEAM (Arlington, Va.) and WPIK (Alexan- dria, Va.). WPIK, daytime outlet, stayed on air after regular signoff to air bulletins until finally knocked off by storm. WWDC, WOL, WOOK, WTOP, WMAL were able to continue regular service. Since Hurricane Hazel was expected to strike New York area after dark Friday, radio and television networks made no plans for extensive coverage but kept personnel, including camera crews, on alert basis in event of unusual de- velopments. But at least one independent sta- tion— WPIX (TV) New York— was unfazed by darkness and made arrangements to borrow two Army anti-aircraft searchlights for use in cov- erage of hurricane from City Island and Rock- away Beach, L. I. Starting late Thursday, radio and television networks and stations along eastern seaboard presented regular bulletins on progress of hurricane and special eye-witness reports from struck areas. WTOP-TV Goes to Limit WTOP-TV Washington was to begin operation on 316 kw ERP — maximum permitted for ch. 9 — Saturday morning. New power will en- large Class A coverage area by 67%, accord- ing to station. GE Earnings Set Record GE earners for first nine months of 1954 reached record $140,691,000, President Ralph J. Cordiner has announced. This is 20% in- crease over same period last year, Mr. Cordiner said. Broadcasting • Telecasting October 18, 1954 • Page 9 BILLION DOLLAR FARM MARKET BEST REACHED by KSOO 99.53% of farm homes have radios One of world's rich- est farming areas. Land is fertile — productive. Aver- age farm income $10,660 . . . over 50% greater than U. S. average. KSOO delivers saturation coverage of this Sioux Empire having $1,- 311,209,500 gross income in 1953. That's buying power! — best reached by KSOO ... No. 1 in Sioux Falls. The Dakotas' Most Powerful Radio Station! SOUTH DAKOTA SIOUX FALLS mm* MINN. %- 1 Page 10 KSOO Sioux Falls, S. D. Nationally Clear Channel 1140 KC ABC Radio Affiliate 10,000 WATTS DAYTIME 5,000 WATTS NIGHTTIME Represented Nationally by Avery-Knodel, Inc. |||!llllllll!llll!lllllllllllllllll!l!ll!l!llll!ll!l!ll!i!H October 18, 1954 index BROAD TELECASTING THE NEWSWEEKLY OF RADIO AND TELEVISION Published Every Monday by Broadcasting Publications Inc. Advertisers & Agencies 29 At Deadline 7 Awards 98 Closed Circuit 5 Editorial 132 Education 96 Facts & Figures 52 Feature Section 101 Film 34 For the Record 116 Government 56 In Public Interest .... 96 In Review 14 International 100 Lead Story 27 Manufacturing 91 Milestones 110 Networks 82 On All Accounts .... 24 Open Mike 18 Our Respects 20 Personnel Relations . 94 Programs & Promotion 108 Program Services .80 Stations 66 Trade Associations 39 Executive and Publication Headquarters Broadcasting • Telecasting Bldg., 1735 DeSales St., N. W., Washington 6, D. C. Telephone: Metropolitan 8-1022 Sol Taishoff, Editor and Publisher EDITORIAL Edwin H. James, Managing Editor; Rufus Crater (New York), J. Frank Beatty, Bruce Robertson, Senior Editors; Fred Fitzgerald, News Editor; David Glickman, Special Projects Editor; Earl B. Abrams. Lawrence Christopher, Associate Editors; Don West, Assistant News Editor; Harold Hopkins, Assistant Editor; Ray Ahearn, Jonah Gitlitz, Louis Rosenman, Peter Pence, Staff Writers; Kathryn Ann Fisher, Eli Fritz, Joan Sheehan, Audrey Cappella, Editorial Assistants; Gladys L. Hall, Secretary to the Publisher. BUSINESS Maury Long, Vice President and General Manager; Ed Sellers, South- ern Sales Manager; George L. Dant, Advertising Production Manager; Harry Stevens, Classified Advertising Manager; Eleanor Schadi, Fred Reidy, Wilson D. McCarthy; B. T. Taishoff, Treasurer; Irving C. Miller, Auditor and Office Manager; Eunice Weston, Assistant Auditor. Duane McKenna, Art and Layout. CIRCULATION & John P. Cosgrove, Manager; Robert Deacon, Joel H. Johnston, Sharleen READERS' SERVICE Kelley, Jean McConnell, William Phillips. BUREAUS NEW YORK 444 Madison Ave., Zone 22, Plaza 5-8355. EDITORIAL: Rufus Crater, Senior Editor; Florence Small, Agency Editor; David Berlyn, Assistant New York Editor; Patricia Kielty, New York Features Editor; Rocco Famighetti, Selma Gersten. BUSINESS: Winfield R. Levi, Sales Manager; Eleanor R. Manning, Sales Service Manager; Kenneth Cowan, Eastern Sales Manager; Dorothy Munster. CHICAGO 360 N. Michigan Ave., Zone 1, Central 6-4115. Warren W. Middleton, Midwest Sales Manager; John Osbon, Midwest News Editor; Barbara Kolar. HOLLYWOOD Taft Bldg., Hollywood & Vine, Zone 28, Hollywood 3-8181. Wallace H. Engelhardt, Western Sales Manager; Leo Kovner, Western News Editor; Marjorie Ann Thomas, Tv Film Editor. Toronto: 32 Colin Ave., Hudson 9-2694. James Montagnes. SUBSCRIPTION INFORMATION Annual subscription for 52 weekly issues: $7.00. Annual subscription including BROADCASTING Yearbook (53d issue): $9.00, or TELECASTING Yearbook (54th issue): $9.00. Annual subscription to BROADCAST- ING • TELECASTING, including 54 issues: $11.00. Add $1.00 per year for Canadian and foreign postage. Regular issues: 350 per copy; 53rd and 54th issues: $3.00 per copy. Air mail service available at postage cost payable in advance. (Postage cost to West Coast $41.60 per year.) ADDRESS CHANGE: Please send requests to Circulation Dept., Broadcasting • Telecasting, 1735 De Sales St., N. W., Washington 6, D. C. Give both old and new addresses, including postal zone numbers. Post office will not forward issues. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title : BROADCASTING*— The News Magazine of the Fifth Estate. Broadcasting Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. •Reg. U. S. Patent Office Copyright 1954 by Broadcasting Publications Inc. Broadcasting Telecasting O • MB -o 0) mmXm u D O > w Lb o 0 CO • ■i u gon 0 o o c > > 0 -O 0 c o a • o • • c 0 u O jQ C < M a! C S S o ^! C a u • > a! 1-9 to LU M >- U z LU o < z — LU < X D l- Z £ o >_ to 2 u < < z -» g • i — «a Z w _ £ 2 II LU £ to O LU C3 LU 11 a> ft cs ft m C T3 ft ft a O make selling news Every survey we've ever seen shows that radio listeners — and that's practically everybody in the country — prefer news over all other types of programs on the air. And no wonder. Radio reports the news accurately, concisely, completely. . . and faster and more frequently than any other source of news. And the men who handle news best are local newscasters. Only they edit the news for local listeners. Only they report the local news. So capitalize on people's preference for news by placing your selling messages in the outstanding local news programs on these leading stations: ..with local news! WSB Atlanta WFAA * KOA Denver WIKK Erie KPRC * Houston WJIM Lansing KARK Little Rock NBC KABC Los Angeles ABC NBC ABC KSTP Minneapolis^ St. Paul J NBC NBC WSM Nashville NBC NBC WABC New York ABC WTAR Norfolk CBS NBC WIP Philadelphia MBS (NBC KGW Portland, Ore. NBC 1 ABC WRNL Richmond ABC NBC WOAI * San Antonio NBC KFMB San Diego CBS KGO San Francisco ABC KMA Shenandoah, Iowa ABC KTBS Shreveport NBC KVOO Tulsa NBC ABC Pacific Radio Regional Network * Also represented as key stations of the TEXAS QUALITY NETWORK REPRESENTED NATIONALLY BY EDWARD PETRY & CO., INC. NEW YORK CHICAGO LOS ANGELES DETROIT ST. LOUIS SAN FRANCISCO BATON #ROUGE THE SOUTH'S fastest Market! Hi e FIGURES POPULATION 1940 88,415 1953 197,000 RETAIL SALES 1940 $ 20,251,000 1953 ... $184,356,000* and Me PACTS CHEMICAL CENTER OF THE SOUTH • WORLD'S MOST COMPLETE OIL CENTER • AMERICA S MOST BEAUTIFUL STATE CAPITOL • HOME OF LOUISIANA STATE UNIVER- SITY • FARTHEST INLAND DEEP WATER PORT Baton Rougeans are among the highest paid workers in the country — with the highest per capita income in Louisi- ana. To reach this rich petro- chemical market, put your message on WAFB-TV. We have, since April 1953, given Baton Rouge entertainment from all 4 networks, as well as our own first-rate local shows. To have your sales message delivered to your potential customers in this area, contact: Tom E. Gibbens Vice Pres. & Gen. Mgr. Adam J. Young, Jr., Inc. National Representative *East Baton Rouge Parish, Survey of Buying Power, 1954 Ul n F B T CHANNEL 28 BATON ROUGE, LA. IN REVIEW HONESTLY, CELESTE! Production Cost: $23,000 Sponsor: Bristol-Myers Co. Agency: Young & Rubicam Network: CBS-TV Time: Sun., 9:30-10 p.m. EST Cast: Celeste Holm, Scott McKay, Jeoffrey Lurnb, Mary Finney, Mike Kellin, Henry Jones Producer-Director: Joseph Sciebetta Writers: Larry Gilbart, Hal Collins IN PREPARATION for her new comedy series on CBS-TV, in which she plays a fledg- ling reporter, Celeste Holm paid several well- publicized visits to newspaper offices to acquaint herself with the real McCoy. It is a pity that Miss Holm did not take her writers with her. Honestly, Celeste! bears no resemblance to newspapering, or to anything else — save pos- sible Mack Sennett at his worst. The first of these half-hour presentations featured the identical suitcase gag which has been around almost since the invention of the suitcase. In this instance one bag belonged to Miss Holm and contained, well, Miss Holm-type garments. The other belonged to a recently re- leased convict and contained the swag he had cached before he was caught. The bags were switched repeatedly until the ex-con was dis- covered and hustled back to jail and Miss Holm was installed as an established crime reporter on The New York Express, a mythical, not to say unbelievable, newspaper. Miss Holm has charm and acting ability which project well on television. But no amount of either could salvage a show burdened with the kind of material given her on her opening program. IMOGENE COCA SHOW Production Cost: $40,000. Sponsors: Lewis Howe Co., through Dancer-Fitzgerald-Sample; Griffin Mfg. Co., through Bermingham, Castleman & Pierce; Johnson & Johnson, through Young & Rubicam; SOS Co., through McCann-Erickson. Network: NBC-TV Time: Sat., 9-9:30 p.m., 3 weeks out of 4. Star: Dnogene Coca Producer-Director: Marc Daniels Musical Director: George Bassman Choreographer: John Butler Writers: Lucille K alien, Ernest Kinay, Max Wilk Scenic Designer: Kathleen Ankers Costume Designer: Sal Anthony Guests (Oct. 9): John Emery, Louella Gears IMOGENE COCA, one of NBC-TV's most talented stars, came back to television this sea- son with her own The Imogene Coca Show. So did her long-time teammate, Sid Caesar, with whom she played so wonderfully in past seasons on Your Show of Shows. From Miss Coca's standpoint it is regrettable that this duet ever came to an end. Miss Coca's current vehicle is a half -hour Saturday evening show. If the Oct. 9 telecast was typical of things that are to come, it only prompts the thought that not as much work, strain and stress are poured into network pro- ductions as news releases would have you be- lieve. On this particular show so little use was made of the comic talent of the leading lady that it seemed NBC had lost its sense of comedy altogether. Instead of supplying the star with a healthy script and a supporting cast schooled in playing comedy with an energetic comedi- enne, Miss Coca inherited a trite, nearly senti- mental yarn that bore a disturbing resemblance to "soap opera," along with a handful of color- less actors of limited talents. It was sheer waste. Miss Coca is a comedi- enne capable of delivering a good solo per- formance such as was illustrated in a brief scene when she gave out with a throaty rendi- tion of "Temptation" in her bar-room singer role. This sort of thing is far more suitable to her particular talents than the drivel that preceded and followed it. The production on the show was not up to the usually high network standards, either. At one point, for example, some small business Miss Coca was working out with her hands was lost because of poor camera work. The gag, needless to say, was lost too. The script was hopelessly weak. The threesome who wrote the show missed understanding that a broad comedienne is helpless when she is handed a jumbled script with which to work. THE SEARCH Production Cost: $20,000. Network: CBS-TV Time: Sun., 4:30-5 p.m. EST Narrator: Charles Romine. Also Walter Cronkite and Eric Sevareid Producer: Irving Gitlin Director: Heinwar Rodakiewicz, Franklin Schaffner and others Writers: Stephen Fleischman, Al Wasser- man, Arthur Zegart, others Cast: Scientists, teachers, students at the universities. No professionals EDUCATIONAL television at its best, that's The Search, CBS-TV's new weekly series based on significant research projects currently in progress at leading universities, which had its premiere yesterday (Sunday). The two years of preparation reportedly ex- pended on the series has borne fruit, judging by the initial program yesterday and advance viewing of portions of future stanzas. Unlike some educational tv ventures that have a ser- mon to preach and preach it, The Search tells its story with forceful dramatic impact, never propagandizes but keeps in mind that its pri- mary function is to educate. On the premiere program, The Search dealt with the work of Dr. Wendell Johnson's speech clinic at the U. of Iowa. With Charles Romine serving as reporter and narrator, the episode outlined new ideas which give hope of one day eliminating stuttering from among man's afflic- tions. A semblance of drama was sustained throughout the program by the study of a little boy whose parents feared he was a stutterer. It was brought out that he was not afflicted, but the point was unmistakably made that new stutterers are being created each day by un- knowing parents. The program offered tips to parents on how they can help prevent their children from becoming stutterers. This program is "must" viewing on Sunday afternoon for those curious about the world around us. Page 14 • October 18, 1954 Broadcasting • Telecasting Leopards may want to — our customers don't It may be frivolity that makes the leopard want to change his spots, but the wise advertiser today knows that if he wants to move goods now, the best way is to buy spot radio, on key sta- tions— and stick by the spots. It doesn't take many good sta- tions to reach just about every- body. WJR alone, for instance, reaches some 10 per cent of U. S. buying power — more than 15 million people. Ask your Henry I. Christal man for details on WJR. The Great Voice of the Great Lakes Detroit 50,000 watts CBS Radio Network WJR's primary coverage area: more than 15,000,000 customers Telecasting October 18, 1954 • Page For over ten years the tales of The Whistler have thrilled millions as a top-rated radio series . . . and in four hit movies. His haunting whistle has become a nation-wide symbol of the best in mystery entertainment. Now The Whistler returns in a syndicated film series, ready to thrill new audiences and build bigger ratings on television. Here are 26 exciting half-hour dramas of suspense . . . suited to the eyes and ears of the whole family . . . starring big-name Hollywood personalities . . . written and produced by men who know the art of film-making. The Whistler's appeal to advertisers is so great that, even before production was completed, Lipton's Tea and Signal Oil signed for regional sponsorship. See The Whistler while markets of your choice are still available. Ask for a screening and learn about the creative merchandising which goes with this compelling new series. with offices in New York, Chicago, Los Angeles, San Francisco, Dallas, St. Louis, Detroit, Atlanta, Boston and Memphis. Distributor in Canada : S. W. Caldwell Ltd. Television OPEN MIKE THE 1 1 COUNTY COFFEYVILLE TRADE AREA IS A MAJOR MARKET OF 256,000 PEOPLE. 40% LARGER THAN TULSA OR WICHITA. | OUR LATEST AREA| SURVEY COVERING THIS TERRITORY REPORTS THAT KGGF HAS THE BIGGEST AUDIENCE IN 45 OUT OF 52 MONDAY THRU FRIDAY % HOUR STRIPS! (6:00 A.M. TO 6:30 P.M.) ALONG WITH THIS LOYAL HOME AREA AUDIENCE, THE KGGF 10 KW SIGNAL DELIVERS PRIMARY COVERAGE TO 87 COUNTIES IN KANSAS, OKLAHOMA, MISSOURI AND ARKANSAS WITH A POPULATION OF 2,750,000. :4:ffl:S:-i 690 KC ABC COFFEYVILLE, KANSAS O., Notional Representatives Car Pool EDITOR: Thanks to your automotive advertising story in the Oct. 4 issue, I'm five bucks richer today. The identity of the car at the top of the right panel in the box on page 27 was a matter of dispute around our shop. I won the pool that resulted. There's one point, of course, on which every- body at our agency is in complete agreement. The best looking car in the pictures was the Buick. John Marsich, Timebuyer Kudner Agency New York [EDITOR'S NOTE: As the Kudner timebuyer on the Buick account, Mr. Marsich understandably neglected to mention the correct identity of the mystery car. It was a Mercury experimental model.] Right Show, Wrong Store EDITOR: Your issue of Oct. 4 carries a fine article regarding Bob Miller and Radio Station WAIT of Chicago. However, we must point out that our client, Lane Bryant of Chicago, is the department store sponsoring the "Liberace Program," and as a tie-in created the "Liberace Room" on their second floor, not the store erroneously named in this article. Just goes to show — mistakes can happen in the best of magazines! Rudy Orisek Rudio Productions Chicago, III. Plymouth's Agency Is Ayer EDITOR: At the top of the third column on page 28 of your Oct. 4 issue the statement is made that "Plymouth's agency is BBDO." This is incorrect. Ayer is Plymouth's agency. I know that it is difficult to keep straight the ever-changing lineup of agencies and clients, and I hope you won't regard this as a com- plaint over a minor matter. But the fact is that such statements can cause a great deal of confusion in our relationships with networks, agents and package producers, and so it seemed important to bring this to your attention, We have been Plymouth's only agency since 1943. Richard P. Powell Vice President N. W. Ayer & Son, Philadelphia Ward vs. Kinsey EDITOR: I read in the Oct. 4 issue that you can hear around Mutual that the Ward survey will do for am radio what the Kinsey survey did for sex. But was sex threatened by the impact of television? Bill Ladd Radio-Tv Editor Courier-Journal and Louisville Times Record Check Needed EDITOR: On Aug. 25th we wrote the following letter to each of the leading record companies: "Gentlemen: "Do you have a test record for fre- quency response and distortion measure- ments, pressed in the 45 rpm size? Since many record companies' releases are now arriving on 45 rpm discs we have no method of checking the performance of our turntables. Under the present set-up, I am sure the quality of the 45's suffers in comparison to 78's and 33's. "If you have such, will you please ship us one." We received only one answer to these let- ters and this letter stated they have no such record. Perhaps the record companies are not interested in the radio stations doing a good job of broadcasting 45's. D. C. Summerford Gen. Mgr. & Technical Director WKLO-AM-TV Louisville, Ky. Power Plan Wins Approval EDITOR: Just a word of appreciation for the wonderful publicity given the Community Broadcasters Assn. Through your article in B«T on Sept. 27, we have developed tremendous interest in this nationwide project to increase local station power from 250 watt to 1,000 watt, with broadcasters from all over the country writing in approving of the idea and seeking informa- tion on how they can be of assistance. . . . F. E. Lackey, Pres. & Gen. Mgr. WHOP-AM-FM Hopkinsville, Ky. ARF Credit EDITOR: I have read with interest your editorial, "The All-Pervasive Medium" [B«T, Oct. 4]. As usual, it had a good tone, but I was a little disappointed that everybody seemed to get a plug except the ARF. As you know from re- leases of last spring, it was the Foundation that worked out the preliminary plans and re- tained Politz as the research organization. A. W. Lehman, Mg. Dir. Advertising Research Founda- tion New York Faulty Reference EDITOR: Why do radio newscasters, in reporting some news-worthy statement that has been made on the air, invariably refer to it as having originat- ed on television, even though the original in- terview was carried on both radio and tv? It has been my observation that this practice is followed by both networks and independent stations whose primary interest is radio, not television. It certainly gives a false emphasis, especially to the thousands of listeners who may have heard the original statement or inter- view on their own radio sets. Let us hope that radio newscasters will dis- continue this thoughtless way of depreciating their own medium. Horace E. Thomas, President KMYC Marysville, Calif. Upcoming Aid EDITOR: ... In case no one has told you, your Upcoming feature is a great aid to me and the broadcasters I know. Bob Lee Executive Representative Associated Press Nashville, Tenn. October 18, 1954 Broadcasting Telecasting r In Southern New England THE MAJORITY TUNE TO TEN! J Yes, Sir— There's No Business like "Live Local" Show Business on Powerful ^ ^ CHANNEL 10 Providence! Here are 17 Good Reasons Why! NBC — Basic ABC — Dumont — Supplementary Title of "Live" Local Show BREAKFAST AT THE SHERATON Only dally "live" remote in New England CHILDREN'S THEATER The puppets moppets love GADABOUT G ADDIS Pishing hints and films HUM & STRUM New England's favorite harmony team — 30 years in show business INTERMEZZO Haunting piano melodies LET'S GO SHOPPING Southern New England's TV Shopping Guide THE LATE NEWS Up to the minute — live and film MAYOR'S TRAFFIC SAFETY PRO- GRAM Time to save lives N. E. TALENT CLUB Show case for talented amateurs THE OLIVE TINDER SHOW News of the woman's world SUNDAY SUPPLEMENT Family entertainment-family devo- tion SUGAR 'N SPICE Good eating ideas and tasty recipes TIP TOP CIRCUS 3-ring kiddy attraction TODAY IN N. E. Morning News — served crisply TV SPORTS PAGE Inside sports stories — interviews by R. I.'s senior sportster WEATHER SHOW Charming weathercasts WILDLIFE IN R. I. Animals and birds in natural habitats Talent Time Nancy Dixon Ken Wheeler 3 M's Mon.-Pri. 9 to 10 A.M. Ted Knight Mon.-Fri. 5 to 5:30 Tu., W., 5 to 5:15 P.M. Th. P.M. Gadabout Gaddis Friday 10:45-11 P.M. Max Zides Tom Currier Mon.-Fri. 12-12:15 P.M. Monday 11:15-11:30 P.M. Al Borelli Saturday 6:30-6:45 P.M. Alice Jackson Mon.-Fri. 1:00-1:30 P.M. Russ Van Arsdale Art Lake Mon.-Fri. 11:00-11:] .0 P.M. Grace Black Tuesday 5:00-5:15 P.M. Russ Emery Rainbow Trio Mon.-Fri. 6 :30-6 :55 P. M. Olive Tinder & Pam M, W, F 2:30-3:00 P.M. Betty Adams Sundav 10 A.M. -12 Noon Betty Adams M, W, T, 2:00 to 2 F 30 P.M. Rikky the Clown Friday 6:00-6:30 P.M. Ted Metcalf Mon.-Fri. 7:25-7 :30 7:55-8:00 8:25-8:30 8:55-9:00 A.M. A.M. A.M. A.M. Warren Walden Mon.-Fri. 7:15-7:30 P.M. Nancy Byers Mon.-Fri. 6:55-7:00 11:10-11:1 P.M. 5 P.M. Roland Clement Thursday 5:15-5:30 P.M. Broadcasting • Telecasting October 18, 1954 • Page 19 In the Dakota area Godfrey and his Friends Toast of the Town I Love Lucy Studio One Edward R. Murrow Jack Benny Topper Beat the Clock I've Got A Secret Herb Shriner Strike It Rich December Bride Douglas Edwards Halls of Ivy Playhouse of Stars Private Secretary Lineup Ford Theatre Rocky King And Many Others Live interconnected Sept, 26th. KXJB-TV CBS Primary— DUMONT VALLEY CITY FARGO our respects to IVAN BYRON HILL HERETOFORE head of his own advertising agency for 13 years and a pioneer in Midwest daytime tv activities, Ivan Byron Hill last Oct. 1 became executive vice president of Cunning- ham & Walsh's new Chicago office, which stemmed directly from a merger with his own organization. He brought with him a career dotted with broad experience in network, sta- tion, agency, station representative, tv package and other circles. Coming from a small agency, which avoided the departmentalization motif common in agency circles in recent years, he brings for- ward an assortment of experiences that should well serve C & W's creative and production entities in New York via the group or "team" setup. Firm Believer Mr. Hill is a firm believer in the small agency and in advertising as a profession, if only be- cause he was schooled in its traditions and speaks feelingly of its capacities. A tenet of his philosophy: "The real trick of this business is to be a professional and financial success without compromising your convictions." Ivan Byron Hill is a native of Baton Rouge, La., born Feb. 27, 1907. At the age of five, he moved with his family to Prescott, Ark., where he attended grammar and high school. Most of Mr. Hill's early training was con- centrated in business schools. He went to Phillips U. in Enid, Okla., where he majored in social sciences during 1925-26. From there he shifted to the U. of Washington in Seattle in 1927-28. He was graduated from the U. of California at Los Angeles in 1932. During the spring and summer months from 1925 to 1932, he represented private schools as a sales manager. In fact, he was so inter- ested in this field that he, together with his brother-in-law, helped develop business schools in Dodge City, Iowa, and Little Rock, Ark. After UCLA, Mr. Hill decided advertising was his natural bent. While he wanted to go with William Randolph Hearst's enterprises, he put aside the desire for a spell. His formal business career started with a year on the Santa Monica Outlook (Copley Press). In 1933 Mr. Hill joined KFAC Los Angeles as a salesman. The following year he became associated with Walter Biddick Co., then serv- ing as West Coast representative for Free & Sleininger, the predecessor of Free & Peters, the national station representative firm. After a year there, he moved to the Los Angeles Chamber of Commerce. The late Louis Allen Weiss, who pioneered with Don Lee Broadcasting System and later entered government service with the former National Production Authority, while still a consultant with Hughes Aircraft, Los Angeles, induced Mr. Hill in 1938 to cast his lot with that regional network in a sales capacity. Mr. Hill was hired to provide some stimulus in re- tail sales locally, a task at which he acquitted himself admirably. It was not until 1940 that Mr. Hill actually entered the agency field. When he did, it was with Russel M. Seeds Co. as an account execu- tive handling research on Armand Co.'s shave cream. After a year at Seeds he was ready to open his own agency, taking the Armand account (which he resigned at Ivan Hill Inc. two years ago). The Hill agency gradually expanded, taking on a number of other accounts, including lames H. Black Co. (Duncan Hines salad dressing), Ivo Inc. (an insect repellent), Kitchens of Sara Lee (coffee cake, pound cake), Kraml Dairy, Monark Silver King (bicycles and lawnmowers) and Parafined Carton Assn. About five years ago, Mr. Hill decided to set up his own package production firm — Per- sonality Features Inc., which through the years has owned programs and reaped a rich harvest. During that time, the firm programmed any- where from a minimum IV2 to 18 hours of shows each week on three Chicago stations — WBKB (TV), WGN-TV and WNBQ (TV). The most famous: Creative Cookery, Garfield Goose and Fun in Features. All Over The Dial These shows were designed to capture the Chicago daytime tv program market — and vir- tually did, in a sense. At least, they were all over the tv dial. Mr. Hill's organization, which had Francois Pope and his Cookery cast under a 50-year contract (good until Mr. Pope would hit the ripe old age of 106), reluctantly parted company with this celebrated package last spring. Early last September, Cookery moved from NBC's WNBQ to ABC's WBKB. Mr. Hill plans to maintain his Personality Features Inc. on a more or less inactive basis in the future. He still has Garfield Goose with Frazier Thomas under contract, but any active tv ventures more than likely will be for the benefit of Cunningham & Walsh, he stresses. Mr. Hill is married to the former Joan Henninger. They have two children, Lisa, 2Vi, and Barry, 15 months, and reside in suburban Winnetka. Mr. Hill has a son, Ted, 24, by a previous marriage. 20 • October 18, 1954 Broadcasting • Telecasting For the right start in Color-TV you need this RCA Test and \ Measuring Equipment "Package!" This indispensable package represents a basic "must" for a satisfactory color operation — network, film or live. You need it to check your station performance, maintain your broadcasting standards, assure the high- est quality. The various components of this vital "package" are pictured below. Charts at the right show how these units are used with relation to other station equipment as a means of providing complete testing facilities to meet various situations. RCA engineers — the acknowledged pioneers in the development of compatible color television— have spent years developing this test equipment which takes the guesswork out of color broadcasting. Already, RCA color test equipment is proving itself in nearly 100 sta- tions, assuring compliance with FCC standards of quality. ?V,, . .... The "package" represents the minimum requirements for your station. For peak station performance each of these items should be included. In many stations the duplication of certain of the items will be desirable. For experienced assistance in planning the installation of this equip- ment to meet your individual requirements, call on your RCA Broadcast Sales Representative. Or write RCA Engineering Products Division, Camden, N. J. The 6 functions shown here repre- sent the testing facilities required to attain and maintain the highest standards in color operation RCA PIONEERED AND DEVELOPED COMPATIBLE COLOR TELEVISION RADIO CORPORATION of AMERICA ENGINEERING PRODUCTS DIVISION CAMDEN, N.J. You will need all of these 5 instruments for color test and\ measurement... LINEARITY CHECKER WA-7B COLOR SIGNAL ANALYZER WA-6A Linearity Checker and Oscilloscope test for differential gain. ti"- CATHODE RAY OSCILLOSCOPE 3 0 Addition of Color Sig- nal Analyzer makes it possible to check dif- ferential gain and dif- ferential phase. SYSTEM COLOR SIGNAL CATHODE RAY UNDER TEST ANALYZER OSCILLOSCOPE Sis* © Burst-Controlled Oscil- lator must be added to check differential gain and phase at remote lo- cations where studio sub-carrier is not avail- able. ho- G ho-l LONG UNE OR LARGE SYSTEM UNDER TEST COLOR SIGNAL ANALYZER CATHODE RAY OSCILLOSCOPE SUBCARR1ER BURST CONTROLLED OSCILLATOR • SCOPE SYNC o Grating and Dot Gen- erator checks converg- ence and deflection lin- earity of monitors. Its signal can also be used for checking house monitoring systems. T1 G RATING & DOT COLOR MONITOR GENERATOR 5* DRIVING SIGNALS The Color Bar Gener- ator shown is used with origination equipment for supplying test sig- nal to system. The Col- or Bar Generator in conjunction with the Color Signal Analyzer is used for precise alignment of the Color- plexer. COLOR BAR GENERATOR COLOR SLIDE SCANNER HLM CHAIN LIVE CAMERA FREQUENCY STANDARD COLORPLEXER BURST RAG GENERATOR COLOR SIGNAL ANALYZER . Hi*" © Integrated Test Equip- ment System for color broadcasting. This in- cludes all situations de- picted above. COLOR BAR COLORPLEXER GENERATOR > NETWORK FACILITIES BURST-CONTROLLED OSCILLATOR WA-4A GRATING AND DOT GENERATOR WA-3B COLOR BAR GENERATOR WA-1D CBS AND DuMONT TELEVISION NETWORKS \ckita Quails cJe/evision, 3nc. PETER ARNOLD KRUG on all accounts PETER ARNOLD KRUG, radio-tv director of Calkins & Holden, New York, went to St. Laurence U. in Canton, N. Y., to become a Bachelor of Science but ended up married to radio. Mr. Krug met his industrial love when, as a student, he took a job on the school station to help defray his expenses. Upon graduation, he followed his career to WNBX Springfield, Vt. (now WKNE Keene, N. H.). In that seat of cragged individualism Mr. Krug proved himself rather a rugged col- lectivist, his collection of jobs including station manager, salesman, copywriter, announcer, en- gineer, program supervisor, and construction boss on the erection of a new studio. After that he moved to WEBR Buffalo, where he tapered off to a 16-hour day creating pro- grams, devising promotion plans, writing scripts and commercials and emerging as one of the town's top disc jockeys. Five years later he moved to New York and his first advertising agency as business man- ager of the radio department of Donahue & Coe, transferring thereafter to Calkins & Holden, New York. In April of this year he assumed his present post at that agency as di- rector of radio and television. Currently he supervises the following radio and tv accounts for the agency: Prudential Life Insurance, Stokely-Van Camp, Marcalus and Oakite among others. Current billings of the C&H radio-tv division are the largest in the history of the agency with an increasing number of accounts going into television. Peter Krug is a native of Wallington, N. J., where he was born Nov. 3, 1912. He is mar- ried to the former Dorothy Clements. They have two children, Carol Ann, 16, and Peter C, 13. The family lives in May wood, N. J. Mr. Krug's hobbies include the organ and piano, photography and model railroading. He has built his own color tv set and his own hi-fi tape-recording playback system. He is a past president of his local Parent Teachers Assn., is active in the YMCA, the town recreation commission and in the national Boy Scout organization. Page 24 © October 18, 1954 Broadcasting • Telecasting It's No Draw... in Omaha x^HOOSING the best television station for your advertising job in the Omaha market is "easy as fall- ing off a log." Only KMTV offers you the Missouri Valley's largest audience — with 11 of the top 15 weekly shows, 7 of the top 10 multi-weekly shows, Omaha's most popular locally-produced show, and a commanding lead in all time periods.* For example, take these sales-producing daytime hours from 8 a.m. to 6 p.m. KMTV's average quarter- hour rating of 9.3 gives KMTV a 63 per cent larger audience than Omaha's second station. On daytime television KMTV puts you in such top-flight company as Garry Moore, Arthur Godfrey, Warren Hull, Tommy Bartlett, Art Linkletter, Robert Q. Lewis, Bob Crosby, and Win Elliot. These network stars, along with KMTV's popular local pro- grams, keep TV dials throughout the region set all day long on Channel 3. Every week 56 spot announcement advertisers and 13 program sponsors find that KMTV is a top sales producing medium in the booming Omaha area. These advertisers — the biggest names and the most successful in business today — know that KMTV is Omaha's best daytime television buy. Daytime television on KMTV reaches more peo- ple, ar the lowest cost, in the prosperous Missouri Valley market. To see how daytime television can work for you, check with KMTV or Petry, today. KMTV leads in promotional activity, too. To cele- brate its 5th Anniversary, KMTV recently staged Omaha's biggest "Baseball-Birthday Party." Write for your free photo-packed, 8-page book- let on this record-breaking promotion, today! Pulse, Sept. 7-13 SMART ADVERTISERS ALL AGREE: IN OMAHA, THE PLACE TO BE IS CHANNEL 3 TELEVISION CENTER CHANNEL 3 MAY BROADCASTING CO. » CBS-TV ft • ABC-TV • DUMONT OMAHA ' Represtntsd by Edward Petry & Co., Inc. Bro»dcasting • Telecasting October 18, 1954 • Page 25 WPTF wins ED KIRK PHIL ELLIS 6:45 P. M. News W. E. DEBNAM Debnam Views the News HARRIET PRESSLY Harriet Pressly Show SAM BEARD City Edition Four entries! Four Winners! That was WPTF's record in the first annual North Carolina Associated Press Broadcast- ing competition for newscasts. WPTF was tops in compre- hensive news, commentary and women's news. It won an award of excellence in city and state news. Superiority in news coverage is just another reason why WPTF has more North Carolina listeners than any other station. Ask us for all the facts on our news availabilities. WPTF NBC Affiliate for RALEIGH-DURHAM and Eastern North Carolina NORTH CAROLINA'S NUMBER ONE SALESMAN IN THE SOUTH S NUMBER ONE STATE FREE & PETERS R. H. MASON, General Manager . GUS YOUNGSTEADT, Sales Manager National Representative 50,000 wotn 680 KC BROADCASTING TELECASTING October 18, 1954 Vol. 47, No. 16 WHAT THE ELECTIONS MEAN TO RADIO-TV BROADCASTERS The pre-election campaigns are heating up, meaning a gush of busi- ness for both media. Control of House and Senate is stake, meaning that the complexion of radio-tv regulation could change after Nov. 2 (see page 28). Some stations are saturated with buyers. CAMPAIGNS ON THE AIR WHAT PROMISES to be the most widespread use of radio and television ever attempted by political candidates and their parties in an off- year election is underway this week as the nation's GOP and Democratic campaigners enter the final two-week stretch. No one can estimate the vast amounts of money being poured into the electronic media as the showdown nears on which party will win control of Congress and state governments. And candidates and their supporting groups weren't tipping their hands to opponents on radio-tv campaign spending. Some professed to be "playing by ear," and thus said they couldn't estimate what radio-tv expenditures might be. Others frankly admitted that "We don't want the opposition to know what we're spending or how we're spending it." Actually, it is unlikely the amounts spent for political time on the two media ever will be compiled into a single figure. Under the Corrupt Practices Act senatorial and congres- sional candidates and political groups operating in two or more states (national party commit- tees, labor unions, etc.) must report to Con- gress on contributions and expenditures, but transactions by groups and individuals on the state level are governed by respective state laws. Besides political spending, networks and stations are due to reap other revenues for spon- sorship of election coverage and other pre- election business. Although there was grumbling from both Democrats and Republicans on the high cost of television and reports that much optioned radio and tv time had to be canceled because of lack of money, activities of many candi- dates in filming and taping spots and programs indicated otherwise. Many stations, it was re- ported, were turning away political purchasers because their schedules already were saturated with electioneering drumfire. On the national side of the picture, the Republican National Committee, said to be leaning heavily on the popularity of President Eisenhower, bought 60 Midwest (Farm Belt) tv stations last Friday for a speech by the President on the Administration's farm pro- gram. The GOP National Committee said it has no present plans to buy more network time on radio and television, but "don't rule us out." The Republican organization claimed the largest half-hour political tv hookup in history for the GOP National Precinct Day talks by President Eisenhower and Vice Presi- dent Nixon Oct. 8, with an augmented CBS-TV network of nearly 160 stations and about 534 NBC Radio and Mutual outlets [B»T, Oct. 11]. The Citizens for Eisenhower Congressional Committee was dickering with the television and radio networks for a half-hour period "a few days" before the election, in which it was hoped the Chief Executive would appear. This presentation would be similar to the one- hour network radio-tv rally staged by the Com- mittee on Election Eve in 1952. Candidates to Decide The Democratic National Committee re- ported it plans no network purchases, but is forwarding funds to candidates and to the party's Senatorial and Congressional Cam- paign Committees, to use as they see fit. The CIO's Political Action Committee and the AFL's Labor's League for Political Educa- tion, both in the main supporting Democratic candidates, are following the same pattern, al- though AFL is employing "cut-ins" on local stations in behalf of "10 or 12" senatorial candidates on its quarter-hour newscast by Harry Flannery on Mutual. NBC-TV and CBS-TV already have sold sizable portions of their election-night cover- age. Roto-Broil Corp., Long Island City, N. Y., has signed for sponsorship of one-half the period between 9:30 p.m. and 1 a.m. EST on NBC-TV and one-quarter of the time between 11 p.m. and conclusion on CBS-TV. The Na- tional Carbon Co., New York (Prestone anti- freeze), also will sponsor one-quarter of CBS- TV's 1 1 p.m. to conclusion coverage. Both networks reported they are negotiating with advertisers for unsold portions of election night programming. The networks have made available a total of more than 200 intercon- nected stations for the coverage, which will begin at 9 p.m. EST. Chevrolet has purchased the ABC Radio and ABC-TV coverage of election returns, starting at 9 p.m. on radio and 1 1 p.m. on television. The agency for Chevrolet is Campbell-Ewald, Detroit. Mutual and CBS Radio were reported to be negotiating for sponsors. Pre-election business was fairly spirited on both network and local levels. ABC Radio sent news commentator John W. Vandercook on a three-week, eight-state tour, starting last Monday, during which he will tour key areas. His analyses will be broadcast on John W. Vandercook News (Mon.-Fri., 7-7:15 p.m. EST), which is sponsored by CIO. Lloyd Whitebrook Adv., New York, is agency SEEKING THE WOMEN'S VOTE ON TV AS DISCOVERED in the last national elec- tion, the housewife's vote can be nearly de- cisive. With this in mind, Nancy Williams, wife of Michigan's Gov. G. Mennen Wil- liams, last July inaugurated a political type broadcast with special appeal for the busy homemaker. Nancy's Scrapbook, seen regularly in the afternoon over WJIM-TV Lansing, reviews legislative and political happenings and sim- plifies civic problems. Mrs. Williams, know- ing the importance of women's votes, also campaigns for her husband, who is seeking his fourth term as Michigan's governor. The program is divided into two parts: a review of the governor's weekly activities and an informative discussion on a current state or national problem. Source material for Mrs. Williams' program comes from 13 scrapbooks that she first collected in order to compile clippings for her children. These scrapbooks have since become an in- formative record. With the aid of this material, Mrs. Williams uses photostated clippings illustrat- ing current events in the Michigan area and on the national scene. THE governor's wife, Nancy Williams, be- fore the cameras with one of her scrap- books and a portrait of her husband, Michigan's Gov. G. Mennen Williams. Broadcasting • Telecasting October 18, 1954 • Page 27 for Citizens Committee for Harriman, Demo- cratic State Committee of New Jersey and Democratic State Committee of Pennsylvania. The Democrats are said to be using 20 tv sta- tions in 10 New York State cities, telecasting films of 5-, 10- and 15-minutes in length, plus spots. The party is using more than 50 radio stations in New York State, it was reported, in- cluding Rural Radio Network. Radio spots and 5-, 10- and 15-minute shows are being used. The Democrats also are using television in New York City, Philadelphia, Newark and As- bury Park, N. J., to reach voters in New Jersey. Radio in that state is being bought on an un- known number of stations in 11 cities. WCBS-TV New York announced that the Independent Citizens Committee for Ives had purchased time on the station last Monday (7:15-7:30 p.m. EST), and the Javits for At- torney General Committee had sponsored a talk by Rep. Jacob K. Javits (R-N. Y.) last Tuesday (7:10-7:25 p.m. EST). DuMont Television Network announced that President Eisenhower was to deliver a speech over 60 midwestern stations last Friday (9-9:30 p.m. EST) under the sponsorship of the Re- publican National Committee. The President reportedly was to make a bid for the mid- western farm vote in the congressional elec- tions. The agency is BBDO. DuMont's WABD (TV) New York last week carried lour filmed programs under the spon- sorship of the New York Democratic Commit- tee. They were presented last Monday, 12:05- 12:15 p.m. EST; Wednesday, 8:45-9 p.m. and Thursday, 1:30-1:45 p.m. and 10:20-10:30 p.m. Democrats on Campus The College Radio Corp., New York, an- nounced that the New York State and Pennsyl- vania State Democratic Committees have pur- chased a series of program and spot announce- ments on 21 campus stations in the two states as part of their pre-election campaign. The business was placed through Whitebrook Adv. The New York State CIO said it will stage a series of at least five and possibly more state- wide telecasts on behalf of Democratic candi- dates in the state, for a cost of $50,000. Louis Hollander, president of the state CIO, said all the telecasts will feature Rep. Franklin D. Roosevelt Jr., who is campaigning for state attorney general. All the tv programs will be filmed, three will be 15 minutes and two of half-hour length. Tapes of each will be made for radio broadcasts. Two of the films will show Averell Harri- man, Democratic nominee for governor. CIO officials will appear in the films with candidates. In Pennsylvania, the Democrats are using tv heavily. Four to five tv "network" (state outlets) broadcasts will have been scheduled by Election Day. One of the network pro- grams was a live broadcast Sept. 8 when Adlai E. Stevenson spoke at a $100-a-plate dinner at Harrisburg. Other telecasts also will be state- wide, summing up issues of the campaign. Nearly all of tv time in Pennsylvania is on film and of 5-, 10- or 15-minute duration, touch- ing upon campaign issues and documentary in nature. Radio has consisted of 20-second and one- minute spots or of 5-, 10- and 15-minute programs aired early in the morning and late at night in tv areas and in regular nighttime hours in non-ty areas. That candidates of both parties are electron- ics-conscious became readily apparent last week in a check of filmed and taped announce- ments and programs being distributed. The GOP National Committee made one- minute (5 film, 12 tape) spots from President Eisenhower's Hollywood Bowl speech for use by candidates, while some 100 IVz- and 1- minute film spots were made showing Vice President Nixon introducing various candidates. Sent to all GOP candidates by the Republi- can Congressional Campaign Committee were a series of films, strips and tapes. This group also reported some 170 candidates were for- warded 190 copies of a 27-minute sound film (in black-and-white and color), "Report to the People," produced by the Joint Senate & House Recording Facility and featuring the President and Administration officials. Also being sent to candidates by the Citi- zens for Eisenhower group are 12 tv spots fea- turing John Roosevelt, the organization's vice chairman. The Citizens committee is distrib- uting for use by candidates a half-hour film, "Year of Decision," made last summer and featuring the President and other Administra- tion leaders Both GOP and Democratic candidates were making extensive use of the Joint Senate & House Recording Facility, which produces film or tape spots and programs at moderate costs, for incumbents of either party. Sena- tors and Congressmen up for re-election have TIME STANDS still on the communications regulatory scene in Washington — probably un- til after the Nov. 2 elections. If the Democrats win control of both houses of Congress, the political complexion could change overnight. Possibly thrown into con- troversy could be the Senate confirmation of George C. McConnaughey as chairman of the FCC and the status of the Bricker investigation SEN. BRICKER Will his probe be scuttled? scheduled to begin open hearings next Feb- ruary under present Republican direction. The cloud on the chairmanship, under Demo- cratic control of the Senate, would not stem from any known opposition to Mr. McCon- naughey as a qualified appointee, but rather from what the Senate might regard as its pre- rogatives in respect to partisan balance on in- dependent agencies. There is precedent for this in cases where a President has had a Senate controlled by the opposition party. Mr. McConnaughey was given a recess ap- pointment by President Eisenhower for the un- expired portion of the term of George E. Ster- ling, which runs until June 30, 1957. The Pres- been keeping this unit busy since before the two Houses adjourned in August. Republican spokesmen had no record of the extent to which the recording and filming facil- ity has been used by GOP incumbents, but the Democratic Senatorial Campaign Committee reported several senators have made radio or tv programs and spots. Among them are Sen. Matthew M. Neely (D-W. Va.), one 15-minute and two five- minute tv films; Sen Robert S. Kerr (D-Okla.), one 15-minute filmed interview with newsmen and one 15-minute film on the Oklahoma farm situation; Sen. Russell B. Long (D-La.), a film on 83rd Congress tax legislation; Sen. John F. Kennedy (D-Mass.), a 15-minute film on unemployment compensation. Some of these also are being used by other Democratic candi- dates. Others who have made film or radio spots are Sen. Guy M. Gillette (D-Iowa); Rep. Samuel W. Yorty (D-Calif.) (campaigning for the Sen- ate); Sen. Hubert H. Humphrey (D-Minn.). Others using the facility are Rep. Charles R. Howell (D-N. J.) (campaigning for the Senate) and Sens. Clinton P. Anderson (D-N. M.), Theodore F. Green (D-R. I.) and James E. Murray (D-Mont.). ident at the same time named him chairman, and Mr. McConnaughey assumed office Oct. 4. The Senate, however, is not legally adjourned — it is in temporary recess until Nov. 8 when it convenes to consider the McCarthy censure proceedings. A Democratic victory in the Nov. 2 elections would mean that the chairmanship of the Sen- ate Interstate & Foreign Commerce Commit- tee would move from Sen. John W. Bricker (R- Ohio) to Sen. Warren E. Magnuson (D-Wash.) next Jan. 3 when the new Congress convenes. The Democratic leadership has not favored the Bricker inquiry. Technically, the nomination of Mr. McCon- naughey is now in the hands of the secretary of the Senate, to be submitted to the Interstate Commerce Committee when Congress con- venes Nov. 8. Ostensibly, the Senate will be in session only for the purpose of considering the McCarthy censure resolution. But parliamen- tarians point out that no Congress is bound to confine its actions to one measure, and that nominations subject to Senate confirmation which have accumulated during the temporary recess can be considered. Whether the administration will seek approv- al of the McConnaughey nomination at the "one-purpose" session of the Senate or allow it to coast until the new Congress convenes in January could not be ascertained last week. By the same token, there was no indication that the Democrats on the Commerce Committee would raise an issue, even if their party won the Nov. 2 elections. On the other hand it was recalled that Demo- crats and Republicans alike in years past have on occasions questioned the right of an oppo- sition party President to name a majority of members of his party to bi-partisan indepen- dent agencies. The contention has been that independent agencies, such as the FCC, are creatures of Congress and are legislative rather than executive in their functions. It has been argued that the functions performed by such agencies are delegated by Congress because it does not have the time or the expert technical knowledge to handle them. The FCC, under the Communications Act, cannot have more than four members of the same political persuasion. There are now four WHAT IF THE DEMOCRATS WIN? Page 28 • October 18, 1954 Broadcasting • Telecasting Republicans (Mr. McConnaughey, Rosel H. Hyde, John C. Doerfer, and Robert E. Lee); two Democrats (Frieda B. Hennock and Rob- ert T. Bartley), and an independent (E. M. Webster). Whether the Democrats will provoke the bal- ance-of-power issue probably won't be decided until after the elections. A Republican vic- tory, of course, would leave the FCC organi- zation status quo. Mr. McConnaughey, through no fault of his own, thus might become embroiled in a purely partisan struggle for control of one of the most important of the independent agencies. He was confirmed for the chairmanship of the Rene- gotiation Board — his first federal assignment — by the Senate just a year ago, without hearing or indicated opposition. He has an excellent record as an administrator and an attorney. In his two weeks on the FCC he has been content to observe its operations, become acquainted with personnel and otherwise learn the ropes. Entirely apart from the chairmanship aspect, there have been complaints to members of Con- gress about recent FCC decisions in contested television cases. Charges have been leveled that politics rather than the merits have gov- erned in some highly controverted cases. Dem- ocrats, if they win control, might be goaded into action by these complaints. The Bricker investigation, now being con- ducted at staff level, has been in a state of sus- pended animation during the last fortnight. But whether it is a matter of watchfully await- ing the outcome of the elections or recess iner- tia isn't clearly discernible. The staff, to date, has submitted a question- naire to the FCC directed mainly toward the final television allocations, the reasons for inter- mixture of uhf and vhf in the same markets, network affiliation data, and related material. A questionnaire designed for the four television networks has been drafted, but has not yet been approved by Sen. Bricker (see page 58). If the Democrats win Nov. 2 the Commerce Committee promptly would be confronted with the question whether the inquiry should be con- tinued, and if it is, whether an entirely new approach should be taken. That the Demo- cratic members of the committee have not been in full accord with Chairman Bricker is re- flected in the fact that Democrats sought and succeeded in procuring "minority" counsel to "offset" former FCC Comr. Robert F. Jones, who was selected as chief counsel by Chairman Bricker. At the behest of the Democratic minority, Chairman Bricker named Harry Plotkin, Wash- ington attorney and former assistant general counsel of the FCC under the New Deal and Fair Deal, as the minority counsel. Nick Zapple, staff communications expert of the Committee, was assigned to coordinate the in- quiry. Sen. Magnuson, who would become chair- man as the senior Democratic member, would be the new key figure in a change in Senate control. In these circumstances it would be largely his decision whether the inquiry as charted should continue and whether the pres- end staff should be retained. He would have the prerogative of naming the chief counsel, who without question would be a Democrat. But there is considerable doubt whether he would even recommend that the investigation be conducted at this time. Assuming the investigation would continue, the likely development would be reversal of the Jones and Plotkin positions. Whether either attorney would be disposed to remain with the committee is problematical. Each is on leave from his respective law firm partnership. ADVERTISERS & AGENCIES M-E GETS BULOVA, RELINQUISHES GRUEN McCann-Erickson will resign Gruen account Dec. 31 to take over Bulova's estimated $5 million advertising budget. Bulova will end 30-year as- sociation with The Biow Co. BULOVA WATCH CO., New York, has named McCann-Erickson there to handle its advertising budget of approximately $5 million, effective Jan. 1, John H. Ballard, president of Bulova, announced last week. The watch com- pany, associated with The Biow Co. for the past 30 years, announced its withdrawal from that agency three weeks ago, also effective Jan. 1 [B«T, Sept. 27]. Terrence Clyne, senior vice president and director of the radio and television de- partment for Biow, will join McCann- Erickson as a vice president and gen- eral executive and will serve the agency in a senior executive capacity. Mr. Clyne had been with Biow Co. since 1946. Coincident with its appointment by the Bulova Co., Mc- Cann-Erickson an- nounced the resignation of the Gruen Watch Co. account, effective Dec. 31. Gruen's budget is said to be about $lVi million. The latter watch company was screening agencies last week. In explaining Bulova's choice of the agency, Mr. Ballard said: "Before appointing McCann- Erickson, who has earned recognition as the industry's foremost merchandiser, we carefully considered 20 different agencies. Several factors led to our selection of McCann-Erickson. These were this agency's pre-eminent positions in the creative, marketing and research field. Today's highly competitive buyer's market places a greater premium than ever before on these vital advertising agency qualifications." The Bulova Watch Co., founded in 1875 by Joseph Bulova, is the world's largest maker of watches. Arde Bulova, son of the company's founder, is chairman of the board. The watch MR. CLYNE industry's leader since 1938, Bulova's 1953 sales, including government precision work, exceeded $75 million. Its future plans include the development and sale of additional con- sumer products. Bulova is one of the largest radio and tele- vision spot advertisers in the business. It was the first television time signal advertiser. Cur- rently the company devotes about 90% of its budget to television spots and the rest to radio. Advertisers Question Value of Spectaculars SEVERAL advertisers, including Hazel Bishop Inc., were reported last week to be unhappy with the results of the spectaculars and to be considering possibilities of a constructive solu- tion for the costly problem. One of the solu- tions suggested to NBC-TV by one advertiser, B»T learned, was the possibility of cutting length of the spectaculars to an hour instead of an hour and a half, thus cutting cost and possibly increasing the effectiveness of the show from a talent point of view. The low ratings do not justify the "spectac- ular" in its present form, one agency spokes- man told B«T. A cost of $35.50 per thousand viewers was the estimate for NBC-TV's first spectacular, Satins and Spun- [Closed Circuit, Sept. 27]. NBC's position on the spectaculars, despite the advertisers' purported discontent, is that the concept is sound and that NBC-TV is going right ahead with them as scheduled. The spectacular sponsors are not objecting to the expense of colorcasting the show. On the other hand, one package firm, Goodson & Tod- man, New York, last week withdrew one of its quiz shows, Two for the Money, from the CBS color schedule — again, not because of the cost, but because the studio audience paid more attention to the color cameras and could not see or be as near to the performers as at a regular black-and-white telecast, and thus were less responsive. Frederick T. Hyskell Dies FUNERAL SERVICES for Frederick T. Hy- skell, 84, Portland advertising executive and founder of the Pacific Coast Advertising Assn., were held in Hollywood Friday. Mr. Hyskell died Wednesday in Los Angeles. NEALE Advertising Assoc., Los Angeles, is moving into new and larger quarters at 8462 Sunset Blvd., in the heart of the "Strip." Features of the new building are a swimming pool, parking facilities and a landscaped patio. The agency's billings are expected to exceed $1 million this year. Broadcasting Telecasting October 18, 1954 Page 2J? ■ ADVERTISERS & AGENCIES McEVOY PRAISES RADIO'S FLEXIBILITY It has "tremendous possibili- ties" for use with other media, agencyman tells CBS Radio Spot Sales meeting. RADIO permits the advertiser to use a medium with utmost flexibility, a top advertising agency executive, Newman F. McEvoy, vice president in charge of media, Cunningham & Walsh, said last week. This flexibility, he said, permits "tremendous possibilities" of radio being used in combina- tion with other tried-and-true advertising ap- proaches. "Radio is one of the two mediums which give opportunity for personal selling with all of the forcefulness and conviction that implies," he said. Mr. McEvoy spoke before the annual meet- ing in New York of executives of stations A NEW, full-screen method of television station "shared" identifications, originated by Reggie Schuebel, president of Reggie Schue- bel Inc., television-radio consultant, is for the first time being offered to clients by NBC Spot Sales. NBC Spot Sales' new, alternative pro- cedure for handling 10-second station iden- tification announcements is to use the full screen for 7V4 seconds for the advertiser's message and 23A seconds full screen for the call letters and channel number. Miss Schuebel's original concept was to make the advertiser's message eight seconds (eight video, six audio) and for the station to fol- low the advertising message with full-screen showing of call letters and channel for two seconds as per FCC regulations. On the usual station identification announcements the advertising message shares the screen with the station, three-quarters of the screen for the advertising message and one-quarter for the station's call letters and channel number. Miss Schuebel first conceived the idea of the full-screen-treatment for the advertiser early this year, when she started the spot an- nouncement campaign for Salada Tea for its agency, Hermon W. Steven in Boston. Salada, which spends about $1 million on its radio and television spot announcement campaign, is, as a result of Miss Schuebel's pioneering, the first advertiser to benefit by the full-screen identification treatment. Fanny Farmer Candies is the second adver- tiser to use the new full-screen announce- ments, placed by Miss Schuebel for Chas. Rumrill & Co., Rochester. 7Va seconds of this . . . represented by CBS Radio Spot Sales. The Wednesday-Thursday sessions were held at the Savoy-Plaza Hotel. Radio's flexibility, Mr. McEvoy told the broadcasters, is in time, in length of presenta- tion and in the area and audience covered. To illustrate his point, Mr. McEvoy drew on a recent Liggett & Myers Tobacco Co. (a C & W client) purchase of CBS Radio time for a daytime broadcast of Gunsmoke to go with its nighttime broadcast of the same pro- gram. This move, he said, was indicative of the great belief L & M has in the effectiveness of radio advertising and "that we both want to get extra mileage out of radio." Mr. McEvoy said the story of Gunsmoke sponsorship on CBS Radio was also meant as a compliment — "I have occasion in buying media to see salesmen for every type of adver- The advantages of the full screen treat- ment to the advertiser, Miss Schuebel told B*T, are (1) no additional costs for station call-letters art work, (2) a full screen on THE OLD WAY 10 seconds of this which to put the message across without dividing audience attention with call letters and (3) money saved in this manner can then be budgeted into more time buys to create greater sales. The advantages to the station, Miss Schuebel pointed out, are (1) money saved by the advertiser in art work will go into additional time purchases, (2) station call letters get full attention instead of dividing with advertiser, and (3) split-screen iden- tification implies station approval, division guarantees individuality for both advertiser and station. . . . plus 2% seconds of this tising. The Radio Spot Sales activity is aggres- sive, constructive, competitive and represents a real creative contribution to advertising." Radio affords "extra mileage" by its "very nature," and will become "more and more at- tractive to advertisers. Smart advertisers will always buy the one-two punch possibilties for using radio in combination with one or more of the other big-time advertising approaches," he said. The meeting was attended by general man- agers, sales managers and other top executives of the six CBS-owned stations and eight affiliated stations. Wendell Campbell, CBS Radio vice president in charge of station ad- ministration, and Henry R. Flynn, general sales manager of CBS Radio Spot Sales, presided over sessions which highlighted discussions of sales, programming and promotional plans for the new broadcast season. Adrian Murphy, CBS Radio president, gave the welcoming address, kicking off a series of conferences which looked at all phases of the network's activity. Dr. Frank Stanton, CBS Inc. president, was guest of honor and principal speaker at the Thursday luncheon. Speakers at the Wednes- day luncheon were Mr. McEvoy and Howard Meighan, vice president of CBS Inc. Meetings concluded with a cocktail party Thursday after- noon, attended by more than 700 agency and client executives. Wednesday Reception A reception-dinner dance for the visitors and their wives was held Wednesday night at the roof garden of the Hotel Pierre where Mr. and Mrs. Murphy were host and hostess. Full list of speakers at the sessions follows: Wednesday — Harper Carraine, director of re- search; John Karol, vice president in charge of network sales; George Bristol, director of sales promotion and advertising, all CBS Radio. Richard Hess, research manager; Mr. Flynn; Jerry Feniger, account executive, and Chick Allison, Eastern sales manager, all CBS Radio Spot Sales. Earl H. Gammons, CBS vice presi- dent (Washington, D. C); Ed Wood, director, Housewives' Protective League; Stanley Fishel, vice president, Fairfax Inc. Advertising. Thursday — Messrs. Flynn, Hess and Allison; Gordon Hayes, Western sales manager; Dave Kittrell, manager, Atlanta office; Ralph Part, manager, Detroit office; Buck Hurst, manager, Los Angeles office; Jack Donahue, manager, San Francisco office; Sherrill Taylor, sales pro- motion manager; George Castleman, manager of sales development, and Tom Meanu, director of promotion service, CBS-Owned Radio Sta- tions, all officials of CBS Radio Spot Sales. P&G Plans 11 -Story Office In Cincinnati; Ready in 1956 PROCTER & GAMBLE Co. will begin con- struction of an 11 -story headquarters building in downtown Cincinnati this winter with oc- cupancy scheduled for the fall of 1956. P&G said Tuesday its present quarters have become inadequate because of a 200% increase in its headquarters staff since 1920, necessitating the move into the new building, which will provide about 320,000 sq. ft. of office space. Building plans follow a trend to exterior walls of glass panels separated by strips of stainless steel, permitting the modern interior design and color scheme to be seen from the street. The design will permit installation of a rooftop landing area for helicopters. SCHUEBEL'S NEW LOOK FOR ID'S THE NEW WAY Page 30 • October 18, 1954 Broadcasting • Telecasting MR. BRESETT Bresett Named Director Of Duane Jones Ad Firm E. M. BRESETT, executive vice president, has been named a director of Duane Jones Co., New York, and will assume active management of the agency immediately while Mr. Jones takes a rest ordered by his doctor, the agency announced last week. Mr. Bresset, who left the agency after being a member of the original Jones team, returned to the company two years ago as execu- tive vice president in charge of plan- ning. He is versed in Mr. Jones' package goods advertising tech- niques and will personally supervise all agency business. F&S&R's Billingsley Dies; Allen Elected As Successor ALLEN L. BILLINGSLEY, 64, president of Fuller & Smith & Ross Inc., Cleveland, New York and Chicago advertising agency, died of a heart attack Oct. 7. Apparently in good health, Mr. Billings- ley had worked at his duties as head of the agency until the day before he suc- cumbed. Mr. Billingsley, a former chairman of the Cleveland Chamber of Com- merce, was twice chairman of the American Assn. of Advertising Agen- cies, a former presi- dent of the Cleve- land Advertising Club and current chairman of the National Outdoor Advertising Bureau. He is survived by his wife and two sons, Comdr. Henry E. Billingsley, U.S.N., and Charles W. Billingsley. media director in the Chicago office of Fuller & Smith & Ross. Robert E. Allen, vice president, director and manager of the New York office of Fuller & Smith & Ross, later in the week was elected president of the agency to succeed Mr. Billings- ley. At a special meeting of the board in the MR. BILLINGSLEY Bank of America's Birthday BANK OF AMERICA, to observe its 50th anniversary Oct. 17, purchased the 8-9 p.m. (PST) time slot on 28 Califor- nia tv stations. An hour-long film, "Cali- fornia," was specially produced by Jack Denove as a salute to the state and the banking institution. Academy Award winner Thomas Mitchell was narrator. Featured actors were Jack Benny, Greg- ory Ratoff, Anna Maria Alberghetti, Ruth Hussey, Paul Kelly, James Glea- son, John Carradine, Bonita Granville, James Craig, Robert Strauss, Richard Jaeckel and James Edwards. Bank of America's agency is BBDO, San Fran- cisco. Double-Barrel 'Gunsmoke' AS a means of reaching the daytime as well as the nighttime radio audience, Liggett & Myers Tobacco Co., New York (L & M Filters), began sponsor- ship last Saturday of CBS Radio's Gun- smoke series on an evening and daytime basis. L & M previously had sponsored Gunsmoke on Saturday, 8-8:30 p.m. EST, and added the Saturday daytime broadcast (12:30-1 p.m., EST), consist- ing of a repeat of the preceding Satur- day evening drama. Agency for Liggett & Myers is Cunningham & Walsh, New York. main office in Cleveland the agency also named Ralph W. Nicholson, a vice president, as man- ager of the New York office. John C. Maddox, vice president and manager at Cleveland, be- comes executive vice president as well. Edward J. Lauesen, vice president and manager at Chicago, becomes chairman of a new exe- cutive committee, which will function as a policy-making unit of the board. Edwin L. Andrew, executive vice president and creative director, becomes board chairman. Burton N. Schellenbach, a vice president, becomes a di- rector, taking the place left by Mr. Billingsley. SPOT NEW BUSINESS Ford Motor Co. is setting up its national spot announcement campaign using two and three- week schedules to start at end of October. Number of radio and tv stations to be used will be in neighborhood of 1,700 [B©T, Oct. 4]. Agency: J. Walter Thompson Co., N. Y. Gold Medal Candy Corp., Brooklyn, N. Y., planning 30 times per week spot saturation cam- paign on WABC-TV and WABD (TV), both N. Y. NETWORK NEW BUSINESS Animal Foundation Inc. (Hunt Club Dog Food), Sherburn, N. Y., to sponsor 10:30-45 a.m. segment, Galen Drake Show (CBS Radio, Sat., 10:05-45 a.m. EST). Agency: Moser & Cotins, Utica, N. Y. AGENCY APPOINTMENTS Allegheny Airlines Inc., Washington, D. C, ap- points Robert M. Gamble Jr., same city W. C. Williams Corp. (appliance dealer), N. Y., appoints Product Services Inc., same city. Ra- dio-tv will be used. Pharma-Craft Corp. (Ting medication), N. Y., appoints Harry B. Cohen Adv., same city, ef- fective Nov. 1. Fox Head Brewing Co. (Fox Head 400 Beer), Waukesha, Wis., appoints Frank C. Nahser Inc., Chicago. Radio-tv will be used. McCormick & Co. (spices, extracts), Baltimore, appoints Beaumont & Hohman Inc., Chicago. Radio-tv will be used. Wilbur Curtis Co. (vacuum coffee maker mfrs.), L. A., appoints Tilds & Cantz, same city. Hanover Canning Co., Hanover, Pa., appoints Arndt, Preston, Chapin, Lamb & Keen, Philadelphia. Stebco Mfg. Co. (auto safety belts), Chicago, appoints Phil Gordon Agency, same city, with Philip W. Abrams as account executive. Radio- tv will be used. Oscar Deaton Co. (Circle D jeans), San Diego, appoints Dan Lawrence Co., same city, with Cal Lawrence as account executive. Chatham Health Prod. (Appedrin weight re- ducer), N. Y., appoints Duane Jones Co., same city. Radio-tv will be used. Dixie Shops (retail women's apparel chain), L. A., appoints Lansdale Co., same city. Radio will be used. Town Square Foods Inc., Pittsburgh, appoints Cavanaugh Morris Adv., same city. Radio will be used. Broadcasting Telecasting SIGNING for 8,580 hours of broadcast time to be used within a five-year period over KRLD Dallas, Tex., said to be the largest contract in the station's history, is Charles R. Speers, vice president in charge of American Airlines sales. Wit- nessing the signing are William A. Roberts, (seated, I), station's assistant general manager in charge of sales, and (standing, I to r) Joseph Timlin, vice president of the Branham Co., KRLD representative, and C. L. Smith, Ruth- rauff & Ryan Inc., agency for American Airlines. Contract calls for a six-days a week, midnight to 5:30 a.m. music show. AGENCY SHORTS Neale Adv. Assoc., L. A., has moved to 8462 Sunset Blvd.; telephone: Hollywood 1-9955. Shattuck, Clifford & McMillian Inc., Boston, formed by merger of Shattuck & Clifford Inc., Boston, and McMillian & Marsden Inc., same city, effective Nov. 1; offices: 143 Newbury St. Universal Adv. Agency, Omaha, moves to larger quarters, Suite 215, Central Bldg., 311 S. 15th St. Flacks-Abramsohn Adv., Trenton, N. J., being formed by Irwin Flacks, Irwin M. Flacks Co., October 18, 1954 • Page 31 ■ ADVERTISERS & AGENCIES THEY 'BANK WITH TRUST1 ON LOCAL RADIO-TV FIFTY-TWO week contract to sponsor the Liberace radio show over WIOD Miami, representing the 17th consecutive year Miami's First Federal Savings & Loan Assn. has been with the station, is signed by (I to r) Dr. W. H. Walker, bank president and founder, Robert L. Fidlar, WIOD sales manager and James M. LeGate, general manager of WIOD. FIRST major tv campaign of the First Na- tional Bank & Trust Co. of Tulsa is launched over KOTV (TV) there with sign- ing of a 52-week contract for the All American Game of the Week and Corliss Archer. Seated: Russell Hunt, bank vice president; standing (I to r): Benton Fergu- son, Ferguson-Underwood & Assoc., Jack Hauser, KOTV (TV) sales, and Don Flynn, First National Bank. Trenton, and Arthur M. Abramsohn, Lit Bros., Philadelphia. Thompson-Koch Co., N. Y., elected as sub- scriber to Advertising Research Foundation, same city. Wasser, Kay & Phillips Inc., Pittsburgh, now solely owned by G. S. Wasser, effected by pur- chase of Lewis G. Kay's interest; William B. Phillips left firm in 1952. Mr. Kay's plans are to be announced. LAURI of houston, Houston, Tex., has been opened by Lauri Schutt, formerly promotion- copy-personnel director, KTHT Houston. David J. Mahoney Inc., N. Y., has opened new offices at 261 Madison Ave. A&A PEOPLE Frank P. Wagener, formerly with Grant, Schwenck & Baker, Chicago, to John B. Mor- rissey Co., same city, as vice president and account executive. Christy Allen, account supervisor, BBDO, N. Y., elected vice president, moving to S. F. office. George E. Schaefer, formerly with Foote, Cone & Belding, N. Y, to Tatham-Laird Inc., Chi- cago, as account manager. Donald B. Madden, account executive and copy chief, John Gilbert Craig Adv. Inc.. Wilming- ton, Del., to Alfred M. Pettier Adv. Agency, Orinda, Calif., as account executive; Nancy Cordeal. Needham, Louis & Brorby Inc., Chi- cago, to agency as traffic manager. Les Scholty, account executive, J. Walter Thompson Co., Kansas City, to Kenyon & Eck- hardt, L. A., in same capacity; Betty Shoemaker, BBDO, N. Y., to Kenyon & Eckhardt, N. Y., as copywriter. A. J. Mittelhauser, formerly public relations director, Cincinnati Milling Machine Co., to Wasser, Kay & Phillips Inc., Pittsburgh, as ac- count executive. Dwight Mitchell, formerly with Armour & Co., Chicago, to L. W. Ramsey Co., same city, as account executive. James Wangers, account executive, William H. Weintraub & Co., N. Y., to Campbell-Ewald Co., Detroit, as assistant account executive. Robert S. Ferguson to Adv. Assoc. of Phila. Inc. as account executive. Joseph N. Wager appointed general sales man- ager, frozen foods div., Fox DeLuxe Foods Inc. (poultry, butter, eggs), Chicago. Lyle R. Cazel, printed promotion material su- pervisor and direct mail and co-operative ad- vertising coordinator and supervisor, Cory Corp. (appliance manufacturers), Chicago, pro- moted to advertising and publicity manager. Albert F. Remington, formerly passenger car advertising coordinator, Ford div., Ford Motor Co., Dearborn, Mich., to Studebaker-Packard Corp., same city, as Packard and Clipper cars advertising manager. William J. Hecker, formerly with Cecil & Pres- brey, N. Y., to National Biscuit Co., same city, as advertising director, special products division. Tom Scott, formerly with Grant Adv., Chicago, to H. W. Kastor & Sons Adv. Co., same city, as media director. John M. Schull to newly-formed merchandising dept., Philip J. Meany Co., L. A., as director. Murray Laub to Lewyt Corp., Brooklyn, N. Y., as retail merchandising manager. Edwin R. Rooney Jr., radio-tv director, Dore- Page 32 • October 18, 1954 BANK SPONSORSHIP of 7:30 a.m. Dale Clark news over WAGA Atlanta is signed for by James Furniss (I), vice president in charge of advertising for Citizens & Southern National Bank, and Ross Wil- helm, account executive for Burke-Dow- ling-Adams advertising agency. mus & Co., N. Y., to radio-tv dept., Ruthrauff & Ryan Inc., same city, as production super- visor. Charles F. Gauss rejoins Oakleigh R. French & Assoc., St. Louis, as creative head. Matt McEniry, formerly with KLZ Denver, to Matthew Roberts & Co., same city, as associate in charge of radio-tv. Allan J. Copeland, vice president, Grant, Schwenck & Baker, Chicago, resigns Nov. 1 to reopen own agency. Julien Field, vice president, William Esty Co., N. Y., to copy staff, Ted Bates & Co., same city; George Cummings, art director, Hutchins Adv. Co., N. Y., to art staff of agency. Charles L. Schrameck, industrial and consumer products district sales promotion manager, Glidden Co., Cleveland, to copy staff, James Thomas Chirurg Co., N. Y. FIRST CONTRACT for WJNO-TV West Palm Beach, is agreed to by C. E. Patter- son (r), executive vice president. Bank of Palm Beach & Trust Co., and William (Bud) Housner, WJNO-TV sales manager. The bank will sponsor a 6:30-40 p.m. newscast three times weekly. James M. Loughran, national advertising and merchandising director, Tasti-Diet Foods Inc., Stockton, to sales promotion staff, Erwin, Wasey & Co., L. A. Frank Jamison, Public Service Corp. of Colo- rado, Denver, to Denver Convention & Visitors Bureau as public relations advisor. J. B. French Jr., formerly with Ted Levy Adv. Agency, Denver, to Ben Bezoff & Co., same city. George W. Malcomson Jr. and Thomas D. Paff to N. W. Ayer & Son, Philadelphia. W. W. Chambers Jr., W. W. Chambers Co. (funeral homes), Washington, elected president, Adv. Funeral Directors of America Inc., at an- nual meeting, Cleveland. George Wolf, vice president, Ruthrauff & Ryan, N. Y., appointed chairman, public relations and education committee, New York City Can- cer Committee. Broadcasting • Telecasting THE GREATER SAN FRANCISCO MARKET . . you cover more on CHANNEL 4 CLOVERDALE SANTA ROSA _ PETALUMA VALLEJO ^jg SAN FRANCISCO OAKLAND STOCKTON "7 SAN MATEO TRACY " PALO ALTO KRON-TV COVERS THIS BIG MARKET... • With a population of 3,600,000 • Spending 4 Vi billion dollars annually on retail purchases • The eighth largest in set ownership ...SO COVER MORE ON CHANNEL 4 FREE & PETERS, INC. • NATIONAL REPRESENTATIVES BECAUSE CHANNEL 4 PROVIDES... • Maximum legal power operating at 100,000 watts • Highest antenna in San Francisco at 1441 feet above sea level • Low channel frequency insuring stronger signal • Top-rated NBC and local programs Broadcasting • Telecasting October 18, 1954 • Page 33 Gordon Says Tv Films Are Sound Investment TPA president tells Commer- cial Finance Industry conven- tion that television filmmaking is no longer a gamble. INVESTMENT in television films, once re- garded a gamble, may now be considered sound, Milton A. Gordon, president of Tele- vision Programs of America, tv film produc- tion and distribution firm, told the tenth annual convention of the Commercial Finance Industry in New York last Mon- day. Mr. Gordon, a former executive vice president of Walter E. Heller & Co., Chicago finance company, who has been credited with financing of many major motion pictures, expressed the belief that the factor of distribution is "the key to the change of television from a gamble to a good investment." He continued: "Distribution has now reached such a high state of efficiency among the three or four top companies that television is right now more predictable from a financial standpoint than motion pictures." He injected a cautioning note, pointing out that he would not consider "a small company with a small sales staff a good risk for a series of $35,000 programs." He said there are "too many industry factors" which militate against recovery of such a high price by a company without a strong sales organization. "But given a reasonably priced series of good quality and working with one of the better distributors," Mr. Gordon declared, "I feel there is a margin of safety in a 50 to 60% loan. In this area, a safe loan can be liquidated fairly comfortably, with some semblance of a decent profit." Mr. Gordon traced the history of banking's interest in show business, claiming it is little more than 30 years that bankers have regarded the entertainment field as "a good credit risk." It was the motion pictures that gave the enter- tainment world an "area of predictability" for bankers, Mr. Gordon said, and the television film industry is achieving a similar status. In the early days of the tv film industry, he said, financing a tv film venture was "an out- and-out gamble." Mr. Gordon contended that producers in those days had little knowledge of distribution and thereby were "thrown against problems they found unsurmountable." In contrast, Mr. Gordon continued, today there are three or four leaders and about a dozen smaller companies that distribute and produce tv filmed shows. These companies, he said, are concerned vitally with both production and distribution and therefore afford an "area of predictability" for bankers. 'Corliss7 in 128 Markets SALE of Meet Corliss Archer, Ziv Television Program's new film show, in 128 markets in the U. S. and Canada has been announced by M. J. Rifkin, vice president in charge of sales. The series made its debut last week. Included in the 128 sales are 95% of the top 70 markets in the country, Mr. Rifkin said. Among sponsors carrying the show are food chains, packing firms, bedding companies and banks with food concerns leading the list. Latest addition to sponsors of the series is the Oscar Mayer Meat Packing Co. which has pur- chased the package for Chicago, Madison, Wis., and Davenport, Iowa-Rock Island, 111. Guild Films Chiefs Confer on Expansion DETAILS of a major expansion program by Guild Films Co. in production, sales and serv- ices in 1955 were to be described yesterday (Sunday) at the opening session of a two-day conference to be held in the company's New York office. The meeting will continue today with loseph P. Smith, Guild Films sales di- rector, presiding. Scheduled for attendance at the conference were all Guild Films executives from coast to coast to hear plans centering around the estab- lishment of a production unit in New York and expansion of production facilities in Holly- wood. Reub Kaufman. Guild president, was to lead discussion on this phase of Guild Films' operation, and also touch on several new de- velopments regarding the company's five cur- rent shows — Liberace Show, Life with Eliza- beth, Joe Palooka, Floricin ZaBach, and Frankie Laine. Mr Smith outlined sales plans for 1955, re- porting that Guild Films expects to open new sales offices in New England, the South and the Southwest. Monroe Mendelsohn, sales promo- tion director, said an intensified promotion pro- gram is in the offing, and gave details of a new merchandising service plan on a local basis, to be known as "Operation Blockbuster." Other scheduled speakers at the meeting were Art Gross, director of client service relations, who was slated to present highlights of a pro- gram for increased cooperation with stations and sponsors, and development of a new premium pattern for all Guild Film shows, and Edward Grossman, head of the Guild radio division, who was to report on progress in sales and services and on future plans for expansion. As part of the expansion program. Mr. Kauf- man announced that Karl H. Gericke, formerly assistant director of network program sales for ABC-TV, has been appointed assistant sales director of Guild Films, and Arnold L. Deut- schman has been named administrative aide to the president. David Rose Joins Ziv Tv To Head New Music Unit NEW MUSICAL department, headed by David Rose, composer and conductor, has been es- tablished at Ziv Television Programs Inc. In addition to his duties as musical director, Mr. Rose also will handle musical direction on the new Ziv Show, Eddie Cantor Comedy Theatre, now in production at Ziv's West Coast studios. The company has announced that future plans call for the filming of an additional six programs next year, among which are musical and variety shows. In announcing Mr. Rose's appointment, John L. Sinn, Ziv president, said, "By signing David Rose, we are following through with our policy of acquiring the top names in show business for Ziv productions." Ziv's contract with Mr. Rose followed by a few days the firm's announcement that it had concluded a five-year pact with the American Federation of Musicians. Bonded Film Shipment Offers 60-Day Trial AS A MEANS of testing its plan designed to reduce film shipping costs to tv stations, Bonded Tv Film Service, New York and Los Angeles, announced last week it is offering the plan without charge to tv stations through- out the country for a period of 60 days. In making the announcement, Chester M. Ross, president, said stations will be able to determine during the no-charge period "the substantial savings accruing to them through the Bonded plan to cut film shipping cost." He claimed that in many cases the savings will run as high as 40%. Mr. Ross explained that the cost-cutting is achieved in the Bonded plan through the coordination of film shipments between tv stations and film distributors in such a way as to take advantage of bulk shipping rates, which decrease as the weight of a shipment increases. This is effected under Bonded's plan by combining a number of varied single ship- ments of different distributors' prints for the same station into one bulk unit, utilizing Bonded's specially-designed containers, accord- ing to Mr. Ross. "Three options are given on service charges to the station for the cost-saving Bonded Tv Service," Mr. Ross continued. "The charge is tailored to the advantage of each station, either on a per-pound basis, a percentage of the savings by use of the Bonded plan, or a weekly service charge. The purpose of the 60-day no charge offer is to give stations an adequate test period that not only will prove the efficiency of the plan, but enable the sta- tion to choose the optional service charges best suited to its needs." Mr. Ross reported that more than 70 sta- tions currently are using the Bonded plan and that new subscribers have averaged three per day since the start of the 60-day offer. Goldwyn-Pickford Dispute May Force Sale of Studios SALE of the $2 million Goldwyn Studios, Hollywood, is expected to be ordered next month by Long Beach Superior Court Judge Paul Nourse. Five-year court differences be- tween owners, silent screen star Mary Pickford and motion picture producer Samuel Goldwyn, were resumed a fortnight ago, the disagreement involving ownership of specific equipment. Judge Nourse is expected to view the studios this week and order the sale. Jacques Leslie, attorney for the former star, has informed the court he has a buyer who will pay $1V2 million for the property. Series currently being filmed at Goldwyn include CBS-TV's Topper, Schlitz Playhouse of Stars, NBC-TV's Loretta Young Show and ABC-TV's Cavalcade of America. FILM SALES Tom J. Corradine & Assoc., Hollywood, an- nounces following sales: 77 westerns and 26 features to KOIN-TV Portland, Ore.; 26 fea- tures to KRON-TV San Francisco; 38 features to KOAT-TV Albuquerque: 140 features to KOVR (TV) Stockton, Calif.; 56 features to KUTV (TV) Salt Lake City; 38 half-hour westerns to KHJ-TV Hollywood; nine features to KTLA (TV) Hollywood, and 52 This Is the Story films to KTTV (TV) Hollywood. Official Films Inc., N. Y., has sold The Star and the Story half-hour tv film drama series to An- heuser-Busch Inc. (Budweiser Beer), St. Louis, for showing in Philadelphia, Pittsburgh, Lan- caster, all Pa., and Boston and Washington. Page 34 • October 18, 1954 Broadcasting • Telecasting W I T r To be first and STAY first requires EXPERIENCE. KPRC-TV has it . . . 469 years of it! A staff of 127 people (many of them with the station since it telecast Houston's first program in 1949) keeps KPRC-TV first. They maintain KPRC-TV's excellence in performance and market- wise programming. They make KPRC-TV the best buy in the Gulf Coast area . . . morning, afternoon, evening ... all the time, day after day, and year after year. 'aggregate TV experience total I TECHNICAL FACILITIES From its completely modern studios, KPRC-TV telecasts at 100,000 watts maximum power on low band CHANNEL 2, assuring a strong, dependable signal to cover the Golden Gulf Coast market area. OUR BEST C0ST-PER-TH0USAND BUY! plus WITH TOP SYNDICATED SHOWS TOP LOCAL TALE Using more local talent than any other Houston station, KPRC-TV has on its roster over 70 popular personalities appealing directly to Gulf Coast listeners Curly Fox and Miss Texas Ruby, with the Foxchasers and Pancho, provide the best in American folk music . . . Dick Gottlieb, popular quizmaster and announcer . . . Don Estes, RCA-Victor recording artist . . . vivacious vocalist, Marietta, a Dorsey alumna . . . comedian Bobby Larr . . . the ever-popular Tune-Sch mitts, led by pianist-director Paul Schmitt . . . Johnny Nash, Lynn Cole, Howard Hartman . . . and a galaxy of other local stars. All local shows are top-rated in their time segments. TUNE-SCHMITTS DON ESTES KPRC-TV supplements its top-rated NBC network programming with the very best syndicated shows available. The ability of each show to dominate its time period plus the "inheritance" of KPRC-TV's "FIRST . . . morning . . . afternoon . . . evening" schedule, assures superior coverage in every time period. These syndicated shows interlace the network schedule: Corliss Archer Mr. D.A. Favorite Story Racket Squad Kit Carson Superman Flash Gordon Cisco Kid Waterfront Lone Wolf Wild Bill Hickok Death Valley Days Annie Oakley City Detective Ramar of the Jungle Cowboy G-Men 57 Playhouse Badge 714 Ellery Queen I Led 3 Lives Duffy's Tavern Amos 'n' Andy Heart of the City Liberace Bible Dramas Royal Playhouse Hopalong Cassidy EWS COVERAG GOTTLIEB Veteron news editor, Pat Flaherty/ heads I -TV's outstanding news staff. Flaherty, a former news correspondent, and seven other irrse newsmen cover the newsfront. National regional news flashes in on five AP wires, vcxr/al news facilities include weathercasts direct the 11. ~>. Weather Bureau and complete coverage, offering the most comprehensive if he minute news coverage in the YOUR BEST COST-PER-THOUSAND BUY! WITH TOP ETWORK ENTERTAINMENT Medic 1 Married Joan Sid Caesar Life of Riley My Little Margie Berle/Hope/Raye Fireside Theatre Robert Montgomery This Is Your Life Circle Theatre If s a Great Life Groucho Marx Ford Theatre Big Story Mickey Rooney Dear Phoebe Lux Video Theatre Imogene Coca Dragnet TV Playhouse Durante/O'Connor Mr. Peepers Letter to Loretta George Gobels Comedy Hour Truth or Consequences Meet the Press Justice People Are Funny News Caravan Hawkins Falls 3 Steps to Heaven Golden Windows Time to Live One Man's Family Ding Dong School First Love Concerning Mrs. Marlowe Bride & Groom Howdy Doody Tony Martin Show Betty White Show Today Tonight Home O FOOTBALL AA FOOTBALL ORLD SERIES COLOR SPECTACULARS YOUR BEST COST-PER-THOUSAND BUY! 2 JACK HARRIS, Vice President and General Manager Nationally Represented By EDWARD PETRY & CO. FIRST in the South's First Million Metropolitan Market! ■ TRADE ASSNS. SALES PROOF OF SUCCESS, AWRT TOLD FILM FILM DISTRIBUTION Artists Distributors Inc., L. A., has acquired tv rights to Stories of Yesterday's World, Isles of Mystery and Romance and Ghost Towns of the West, three quarter-hour film series produced by Simmel-Meservey Tv Productions, same city. Louis Weiss & Co., L. A., has acquired tv and non-theatrical distribution rights to "Yield Not to Temptation," "Good for Evil" and "The Prodigal Father," three 11 -minute religious films produced by Guardian Films, Hollywood. U. S. Information Agency, Washington, has made available 28 Vi -minute film, "Operation Truth," depicting overseas operations of agency in combatting communist untruths in foreign countries. Family Films Inc., Hollywood, announces avail- ability of 16mm film, "A Boy and His Bible," Christmas church film about cynical newspaper editor and pious copyboy. McConkev Artists Corp. (talent represent- atives), N. Y., announces opening of tv film distribution service with Howard Grafman gen- eral director of department. FILM PEOPLE Eloise Reeves, formerly film director, KABC- TV Los Angeles, to Artists Distributors, same city, as vice president and general sales man- ager. Constance Lazar, West Coast manager, Unity Television Corp., Hollywood, to United Pro- ducer-Distributors, same city, as vice president in charge of sales. Cy Donegan Jr., sales staff, Motion Pictures for Television Inc., N. Y., to Minot Tv Inc., N. Y., as New York sales manager. Robert E. Gips, formerly with tv dept., National Screen Service, N. Y., to Mel Gold Produc- tions, same city, as production supervisor. Alan Press to traffic dept., Screen Gems Inc., N. Y., as head; David Greene to traffic dept. as chief expeditor; Bernard Kahn and Robert L. Stevens to traffic dept. as film inspectors; Arthur Topol, assistant sales service manager, sales serv- ice dept., Screen Gems, appointed sales service manager, succeeding George E. Burgess Jr., who moves to sales dept; Bud Donnelly, formerly with Lever Bros. Co., to sales dept. as assistant to midwestern sales manager, Chicago; Conrad Waldstein, recently separated from U. S. Signal Corps, Tokyo, appointed assistant to business manager; W. Scott McLucas to production dept. as production assistant; Stanley Ackerman, for- merly director, Resident Theatre, Kansas City, to production dept. as dialogue director; Eli Levitan to commercial animation dept. as tech- nician and animator; Joe Morrison and Vincent Cafarelli to commercial animation dept, as as- sistant animators; Fred Eng to commercial ani- mation dept. as painter. Maurice R. Morton, business affairs director, CBS-TV Hollywood, to McCadden Corp., same city, in same capacity. John B. Dalton, assistant sales manager, WABC- TV New York, to United Television Programs Inc., same city, as account executive. Erna Lazarus, writer, Rawlins-Grant Inc., Holly- wood, promoted to associate producer. Harry Anger, tv production supervisor, General Artists Corp., N. Y., appointed chairman, talent committee, "Celebrity Parade for Cerebral Palsy" program, Oct. 23 WABC-TV New York telethon. ABC's Ted Oberfelder tells AWRT workshop session that ratings are over-emphasized. He says sales should be the advertisers' guide. SALES chalked up by a sponsor and not the rating of his program should be a guiding fac- tor in the broadcast business, according to Ted Oberfelder, ABC vice president and WABC New York manager. Mr. Oberfelder took part in morning work- shop sessions Oct. 9 at the two-day New York State Conference attended by some 200 mem- bers of American Women in Radio and Tele- vision at the Hotel Park-Sheraton, New York. He also minimized efforts in station mer- chandising, store visits by program personalities and other such special promotions, asserting that "these extras just dilute the sales dollar. Why give away talent and time?" Taking issue, Margaret Arlen, WCBS-TV New York commentator, said the broadcaster is a member of the sponsor's sales staff and so far as attending a store opening — that's the quickest way for a broadcaster to meet several thousand people at one time. Mr. Oberfelder said many women broad- casters get low ratings for their programs even though they sell the advertised products in great amounts. "I'd rather have a program with a one rating point and sell the product than to have a 101 rating but poor sales," he said. Mrs. Doris Corwith, supervisor of public affairs at NBC and former national presi- dent of AWRT, said the woman broadcaster's greatest problem is to get a proper evalua- tion of her actual impact on her audience. What's needed, she said, is a survey of women's markets and how women's programs can best serve the public. In other morning sessions, Pauline Frederick led a group discussion on advertiser-station relations; Helen Hall presided over an in- ternal management relations panel, and Helen Parkhurst led another panel in a discussion of public relations. In the evening, speakers included William Dodson, tv staff director, ABC; Geraldine Zor- baugh, ABC general counsel; Neal L. Moylan, director, New York State Radio-Motion Picture Bureau and program chairman, Mohawk-Hud- son Council for Educational Television; Robert O'Bradovich, makeup specialist (NBC), and Josephine McCarthy, cooking specialist with the daily Herb Sheldon Show on WRCA-TV New York. Mr. Dodson said the chief trouble in the video business, from the producer-director standpoint, "is lack of time and space, both of which can be bought." Mrs. Zorbaugh noted that work has become more complex since tv contracts have come on the scene and assured her audience that, even in legal terminology, "it's possible to write contracts people can understand." Mr. Moylan led a discussion on the current FCC definition of what constitutes an educational program, evoking several dif- ferences in opinion from the floor. Preparations for a cooking demonstration on tv, according to Miss McCarthy, must be exact, complete, swift and clear because "com- plicated doings on tv lose the watcher's in- terest." Mr. O'Bradovich demonstrated on a model how makeup changes an actress' age or appearance. Also in the evening sessions, Lilian Okun, producer-director for WMCA New York and chairman of the AWRT chapter's job coun- seling committee, discussed "do's and don'ts" of job-hunting. Moderator was Adelaide Hawley, the Betty Crocker of radio and tv. Final session the morning of Oct. 10 was preceded by a breakfast sponsored by the Florida Citrus Commission, General Foods Corp.. Frederick B. Cooper Inc., Poultry & Egg National Board, General Baking Co., Welch Grape Juice Co., Joseph B. Martison Co. and Dairymen's League Cooperative Assn. Inc. Sally Work, WBEN Buffalo, New York state chairman of AWRT, presided at the closing business session. A proposal by a faction of AWRT that a state-wide organization of New York women in the broadcasting field be set up was discussed during the weekend meeting but no action was taken. However, to facilitiate the conference in its state-wide activity, Barbara Hall, WHCU Ithaca commentator, was elected state treasurer to handle financial affairs at the direction of the New York state chairman. At the same time, the chairman was author- ized to appoint an advisory committee that will work on arrangements for future conventions. During the conference, Judge Irving Ben Cooper, chief justice of the Court of Special Sessions, City of New York, urged radio-tv people to cooperate in the stimulation of com- munity efforts to combat juvenile delinquency. Heart of America AWRT Elects Hayes President ANNE HAYES, KCMO Kansas City, was elected president of the Heart of America Chapter, American Women in Radio & Televi- sion, at its recent Omaha meeting. Other officers elected were: Wilma Sim, KSD-TV St. Louis, vice president; Martha Spaulding, WDAF-AM-TV Kansas City, secretary, and Jean Sullivan, Buchanan-Thomas Adv. Agency, Omaha, treasurer. Panel on ways to improve women's pro- grams included Miss Hayes; Milton J. Stephan, radio-tv director and partner, Allen & Reynolds, Omaha agency; Robert Thomas, WJAG Nor- folk, Neb., and Mrs. Arthur Schmad, repre- senting listeners and viewers. Mr. Stephan called for fresh ideas in the commercial field and said advertisers look to the home show's ability to sell a loyal audience. Mr. Thomas urged sincerity and naturalness along with distinct speaking and convincing language. Miss Hayes advised careful preparation for programs. Participants in a radio panel were James Harker, KBON Omaha; Lucille Verness of Shenandoah, Iowa; Mai Hansen, WOW Oma- ha, and Arthur H. Parson, Omaha. They agreed radio's first job is to entertain and noted that the public quickly detects pretense. Speakers on tv commercials were Zeta Salis- bury, WOW-TV Omaha; Barney Carson, Shen- andoah; Elsie Neely Sanderson, KOLN-TV Lincoln, Neb., and Verne Reynolds, WOW-TV. Moderators of the panels were Esther Mar- tin, KDTH Dubuque; Marge McGovern, KWBW Beatrice, Neb., and Miss Sim. Advertising Council Day FIRST Advertising Council Day in the history of the 12-year-old non-profit public service ad- vertising organization will be held at the Wal- dorf-Astoria Hotel in New York Nov. 17. An all-day series of meetings on various -Council operations will be held, climaxed by a dinner that evening at which Dag Hammarskjold, .sec- retary general of the United Nations, will be the principal speaker. Broadcasting • Telecasting October 18, 1954 • Page 39 TRADE ASSNS. NARTB DIST. MEETINGS IN SEVENTH WEEK Far West portion of the circuit gets underway at Portland, Ore., today for Dist. 17. Later this week it will be Dist. 15 in San Francisco. TWO NARTB districts— 9 (111., Wis.) and 11 (Minn., N. D., S. D.) — last week sought prac- tical ways of handling political broadcasts and reviewed current legislative and regulatory threats to private industry as the autumn series of meetings wound up the sixth week. The NARTB headquarters team moved to the far West over the weekend, with District 17 (Wash., Ore., Alaska) convening today at the Davenport Hotel, Spokane. Richard M. Brown, KPOJ Portland, will preside as district director. NARTB President Harold E. Fellows was forced to abandon the itinerary over the week- end to testify on Capitol Hill before the Hend- rickson subcommittee on juvenile delinquency. Ralph W. Hardy, NARTB government rela- tions vice president, was to report to the Dis- trict 17 membership on behalf of President Fellows, who planned to resume the schedule Thursday at the opening of the District 15 (N. Calif., Hawaii, Nev.) meeting at the Clift Hotel, San Francisco. FCC Comr. John C. Doerfer is to address the Spokane meeting. He had previously ap- peared at the District meeting held Sept. 13-14 at Lake Placid Club, Lake Placid, N. Y. Worth Kramer, WJR Detroit, who also spoke at Lake Placid, is to be radio guest speaker at Spokane with Jack Harris, KPRC-TV Houston, as tv guest. William D. Pabst, KFRC San Francisco, will preside at the District 15 meetings as district director. DISTRICT 9 BROADCASTERS were challenged to decide between radio and tv, and not try to mix the two, in an address delivered at the NARTB District 9 (111., Wis.) meeting Monday-Tuesday at Lake Lawn Lodge, Lake Delavan, Wis. Ben Sanders, KICD Spencer, Iowa, radio guest speaker, predicted a strong future for radio but said ideas and sound public service policies are needed. Sixty-one delegates and guests attended the meeting, with Hugh K. Boice, WEMP Mil- waukee, presiding as district director. Taking part in a radio forum were Mr. Boice; Charles C. Caley, WMBD Peoria; Ken- neth S. Gordon, KDTH Dubuque, Iowa; Mer- rill Landsay, WSOY Decatur; Harry Peck, WISN Milwaukee, and Gordon Sherman, WMAY Springfield. NARTB President Harold E. Fellows ad- dressed the banquet on the topic, "I Am a Broadcaster." James C. Hanrahan, WEWS (TV) Cleveland, tv guest, reviewed the problems of starting a tv station. He said it is almost impossible to make enough money in tv after taxes to keep up with obsolescence and the cost of modern- izing studios as well as equipment. He advo- cated a single rate card, with a discount for local advertisers. Participating in a tv roundtable were Robert J. Borow, WDAN-TV Danville; Howard Dahl, WKBH-TV La Crosse, Wis.; Hayden Evans, WB AY-TV Green Bay, and Leslie C. Johnson, WHBF-TV Rock Island. Members of the resolutions committee were Mr. Peck, chairman; Mr. Dahl and Mr. Lind- say. The resolutions warned of dangers lying in proposed legislation; urged fewer industry meetings; commended President Fellows and his staff and voiced appreciation for the serv- ice of former FCC Comr. George E. Sterling. Film Sales Standards Set on Chicago Agenda PROPOSALS to bring uniformity in tv film sale and purchase will be drafted by the NARTB Film Committee for submission to NARTB's Tv Board. The committee met Mon- day-Tuesday at the Conrad Hilton Hotel, Chi- cago, with Harold P. See, KRON-TV San Francisco, presiding as chairman. The committee was set up to develop sug- gested standards involving purchase, handling, use and other facets of film between tv sta- tions and film distributors and producers. Mr. See says the recommendations would be in- corporated as a "guide" for industry rather than as compulsory standards. No single standard film contract is expected to materialize from the group's own study, he emphasized, though that would be the ultimate aim when DELEGATE GROUP at NARTB District 9 meeting at Lake Delevan, Wis. (I to r): Charles Lanphier, WTVW (TV) Milwaukee; Hugh K. Boice, WEMP Milwaukee, district director; John E. Pearson, John E. Pearson Co.; Kenneth S. Gordon, KDTH Dubuque, and Harry D. Peck, WISN Milwaukee. broadcasters eventually convene with distribu- tors and producers. The NARTB Film Committee threshed out problems of damaged film, expedition of de- livery, music clearances, right of privacy and other factors entering into use of film by sta- tions. It hopes to point out certain "pitfalls" to be avoided by stations and distributors alike in considering any one of a number of different type contracts. Biggest problem, he said, lies in use of feature rather than syndicated film. Mr. See expressed hope that distributors would band together and set up a central organ- ization which could serve as liaison with the television industry. He said the committee hopes to have its report ready by the time the NARTB Tv Board meets late in January, though this was not assured. Members of the committee at the meeting, in addition to Mr. See, were: Elaine Phillips, WSPD- TV Toledo; Paul Adanti, WHEN-TV Syracuse, N. Y.; Irving Rosenhaus, WATV (TV) Newark, N. J.; John Esau, KTVQ (TV) Oklahoma City; Raymond Welpott, WRGB (TV) Schenectady, N. Y.; Joseph L. Floyd, KELO-TV Sioux Falls, S. D.; Klaus Landsberg, KTLA (TV) Los Angeles. Attending from NARTB were Thad Brown, vice president and counsel to Tv Board; Howard H. Bell, assistant to the president, and Abiah Church, NARTB attorney. Tibbett Elected to ABA Post Succeeding Elmer G. Salter GENE TIBBETT, WJRD Tuscaloosa, former president of the Mississippi Broadcasters Assn., has been elected secretary-treasurer of the Ala- bama Broadcasters Assn. Mr. Tibbett will fill the unex- pired term of Elmer G. Salter, WAUD Auburn, who re- signed. T. E. Martin, WAPI Montgomery, was elected to ABA's board. Three radio exec- utives and a U. of Alabama faculty member were cited by ABA for distin- guished service to Alabama radio. They were Joseph C. Mat- thews, WJJJ Montgomery; David E. Dunn, WSFA Montgomery; Curtis DeLamar, WGAD Gadsden, all of whom are retiring from broad- casting, and Dr. J. R. Morton, associate dean, U. of Alabama extension service. ABA decided at its recent meeting [B«T, Oct. 11] to hold the 1955 spring session at Mont- gomery. J. Leonard Reinsch, managing director of the Cox stations, told ABA delegates that radio's biggest problem is tv competition but assured that "top programming, hard work and imagi- nation could maintain radio as a distinct and vital medium." Mr. Reinsch, chairman of the Democratic National Committee's Radio-Tv program sec- tion in 1952, was presented a silver tray by J. Dige Bishop, WCTA Andalusia, ABA presi- dent. Participants in a media panel were Kevin B. Sweeney, BAB, for radio; A. C. Schofield, Storer Broadcasting Co., for tv; W. Frank Aycock, Birmingham News, for newspapers; O. W. Spoor, Loveman's Department Store, Birming- ham, for consumer advertising; G. W. P. Atkins, Southern Advertising Service, Birmingham, for car cards; Thomas E. Martin, WAPX Mont- gomery, moderator. MR. TIBBETT Page 40 October 18, 1954 Broadcasting Telecasting NARTB District 10 group at Omaha meeting (I to r): William B. Quarton, WMT Cedar Rapids; Ernest C. Sanders, WOC Davenport; Paul Adanti, WHEN-TV Syracuse; Owen Sadler, WMTV (TV) Omaha; Frank Fogarty, WOW Omaha; Todd Storz, KOWH Omaha, and Donald D. Sullivan, KVTV (TV) Sioux City. RATINGS DISCUSSED AT OSU CONFERENCE QUESTION of the adequacy of radio-tv rating services was the topic of an address delivered by Norman Glenn of Doherty, Clifford, Steers & Shenfield, New York, last Friday at the 1 1th Annual Ohio State U. Conference on Advertis- ing meeting in Columbus, Ohio. Mr. Glenn is vice president in charge of the agency's broad- casting planning. In his talk, Mr. Glenn attempted to "uncover the roots of this uneasiness about ratings," which he stated was illustrated by an article on the subject in the Oct. 29 issue of Collier's. He outlined the various ways in which audience information can be obtained and pointed out that "the fact that there are so many different methods practiced commercially indicates that no ideal measurement has yet been found." In defense of the disparity in certain ratings supposedly measuring a given program, Mr. Glenn said such differences should be expected because different rating services measure dif- ferent things. He defined his point by analyzing the opportunity for difference in the area sampled, the representativeness of the sample selected, the specific method used in the testing and the variety of time lengths used in the re- porting period. "The opportunities for variations in ratings are great and when they do occur, it does not mean that one service is right and all the others are liars," Mr. Glenn said. The problem rests in what kind of audience measurement will give the most useful information. Since the answer depends on individual needs, Mr. Glenn pointed out that for this reason there will always be a number of rating services. Ohio Broadcasters Plan Sales Clinic in Columbus ANNUAL sales meeting will be held Friday by the Ohio Assn. of Radio-Tv Broadcasters in the Neil House, Columbus. Robert D. Thomas, WNBS-TV Columbus, is chairman of the con- vention committee. The program includes both radio and tv speakers. Radio speakers include Ralph Brent, WIP Philadelphia, and Robert Fehlman, WHBC Canton. Victor A. Sholis, WHAS Louisville, will moderate a sales panel. Tv speakers in- clude John Heiskell, Ohio Bell Telephone Co.; Ken Fleming, chief timebuyer, Leo Burnett Co., Chicago; Norman Gittleson, WJAR-TV Broadcasting • Telecasting Providence, R. I.; Terrence Clyne, senior vice president, Biow Co., New York, and Earl More- land, WMCT (TV) Memphis. The two units will join for a luncheon to be addressed by Charles F. Rosen, executive vice president of W. B. Doner Co., Detroit. Gordon Eldredge, advertising manager of Ford Motor Co., will address a joint radio-tv session. Radio Pioneers Plan Meet At Toots Shor's Oct. 27 FIRST regular fall meeting of the Radio Pion- eers will be held the evening of Oct. 27 at Toots Shor's in New York under the joint auspices of the national body, headed by Arthur B. Church of Kansas City, and the New York chapter, of which Frank Silvernail, BBDO, is president. Lowell Thomas will be one of the masters of ceremonies and he along with Raymond A. Heising and Lloyd Espenschied will receive citations awarded them by the Radio Pioneers at the annual meeting in Chicago last spring. During the meeting there also will be a salute to Charles Butterfield, who will retire early next month after 25 years as radio-tv column- ist there for Associated Press. A large delegation of members of the Na- tional Assn. of Educational Broadcasters is expected to attend the meeting. The NAEB holds its annual convention in New York the end of this month. Kiwanis Backs Drive To Commend Radio, Tv NEARLY 4,000 Kiwanis clubs in the U. S., its territories and Canada are being asked by Kiwanis International to participate in National Radio & Television Week Nov. 7-13 and to pay tribute to local stations. Don E. Engdahl, Kiwanis International president, has urged clubs to use tie-in material contained in a "Kiwanis Radio & Television Appreciation Kit" for the observance or to hold "appreciation" meetings at the local level. The purpose is to commend stations for their contribution to "freedom of speech" and thank broadcasters for past cooperation on Kiwanis public service community projects. The kit sent to clubs contains a fact sheet with suggestions for setting up radio-tv ap- preciation committees, radio-tv announce- ments, news releases and factual radio-tv data. Spots salute stations as "good citizens, champions of free expression and guardians of our liberty." STRESS CONTINUITY, LITTLE TELLS AAAA Advertising more important than ever before, Campbell- Ewald president says at Chi- cago meeting. "ADVERTISING will be more important to management than ever before" because of ex- panding markets and as sales go up, so will profit and volume, "but not without a lot of advertising," Henry G. Little, president of Campbell-Ewald Co., Detroit, declared last week. In a speech prepared for delivery Friday be- fore the Central Region of the American Assn. of Advertising Agencies, of which he is vice chairman, Mr. Little urged better integration between sales and advertising and more and better research with emphasis on "continuity." "Frequent exposure to the sponsor's message contributes mightily to penetration and action," he asserted in a luncheon talk to the AAAA Central Region, holding its annual convention at the Drake Hotel in Chicago. A need for "real research" also was sounded by Charles H. Brower, vice president in charge of creative departments at BBDO. He noted that while a "good start" has been made by the Advertising Research Foundation, perfect re- search is still merely an "ideal." He pointed out that only 67 out of 3,000 national agencies and 59 of some 13,500 national advertisers support it thus far. He spoke at a general afternoon session Friday. Sessions on Thursday were devoted to man- agement, with evening talks by Earle Ludgin, president of Earle Ludgin & Co., and Dr. C. H. Sandage, U. of Illinois, on advertising's agency- educator cooperative program and training of students to step into the field. Fred Gamble, AAAA president, reviewed the state of adver- tising during the morning session. Sessions on media and radio-tv production headlined Friday meetings and workshop panels, first of their kind for the Central Region. Re- search also came in for discussion. VOD Contest Programs Shipped to 2,000 Stations TRANSCRIBED program material for use during National Radio Week, Nov. 7-13, in connection with the Voice of Democracy Con- test, has been shipped to over 2,000 radio sta- tions, according to James D. Secrest, executive vice president of Radio-Electronics-Tv Mfrs. Assn. and national chairman of the annual high school contest committee. Taking part in the contest are NARTB mem- ber stations plus other stations that have signi- fied their desire to participate. NARTB, RETMA and the U. S. Junior Chamber of Commerce jointly sponsor the competition. The transcribed programs include six 5-min- ute features which stations will air daily, one a day, during National Radio Week at a time when high school students can listen. Five excerpts from previous award-winning scripts are in the package plus an interview with Dr. Elsworth Tompkins, of the U. S. Office of Education. Mr. Secrest said stations which have not yet indicated they intend to take part in the contest can receive the transcriptions by writing the national VOD committee, 1771 N St., NW, Washington 6, D. C. October 18, 1954 • Page 41 IN DETROIT.. .WHERE HIGH-POWER COUNTS all tie my! w% GC en l(W...Channel 1 ■■• ■ Broadcasting Company s ated power achieve d « ^ ^ KW amplifier will be in KW upon installation 01 Gen«al Electric 50 KW transmitter later in 1954. . The pho TELEVISION STATIONS ONLY KTNT-TV CHANNEL. ELEVEN COVERS ALL 5* IN ITS "A" CONTOUR / " SEATTLE • TACOMA EVERETT • BREMERTON • OLYMPIA KTNT-TV CHANNEL 11 316,000 WATTS ANTENNA HEIGHT 1000 FT. ABOVE SEA LEVEL Quick Facts and Figures of the Puget Sound Market Population Distribution in KTNT-TV's "A" Contour (based on 1950 census) City of Seattle 37.2% Balance of King County . . . Pierce County (including Tacoma) Balance of area north, west and south (including Everett, Bremerton and Olympia) . . 21.1 % 22.0% 19.7% 1 00 % INFLUENCE AREA The Influence Area of KTNT-TV includes entire West- ern Washington, a part of Oregon to the south, and a portion of British Columbia in Canada to the north. This area contains over 1,500,000 able-to-buy people. IT'S A VIBRANT, CROWING AREA The entire Pacific Northwest has enjoyed a steady, healthy growth . . . and it is still growing. For example, the combined population gain for the five cities shown in the above map is 28.4% from 1940 to 1950. (U.S. Census) CONTACT WEED TELEVISION For the SEATTLE - TACOMA - PUGET SOUND AREA llUMONT TIUVIVON "A" Contour Population Over 1,200,000 Broadcasting Telecasting October 18, 1954 • Page 67 STATIONS BROUGHT TOGETHER for a sales meeting by invitations sent to Katz Agency offices from WSPD-AM-TV Toledo were (front, I to r): Fiske Lockridge, Katz Detroit sales manager, and Tom Harker, Storer Broadcasting Co. national sales director; (rear, I to r): Scott Donahue, Katz New York tv sales manager; Bill Joyce, Katz Chicago office; Allen Haid, WSPD vice president-managing director; Morris Kellner, Katz New York radio sales manager, and Bill Rine, Storer northern district vice president. Eleven Katz representatives attended the meeting. weather bureau, according to the station. Harry Geise, a trained meterologist, each day an- alyzes and predicts the weather for KSJO's farm listeners. Mr. Geise claims that most weather forecasts carried over the air are at least six hours old, but KSJO, with its own forecasting, can give farmers up to the minute predictions. Weather data soon will become available from the highest point in Vermont — the site of the transmitter of WMVT (TV) Burlington, atop Mount Mansfield. The station and James E. Stork, chief of the U. S. Weather Bureau in Burlington, have worked out arrangements for operation of the weather sub-station on Mount Mansfield to provide weather experts with spot weather conditions and to give data to WMVT and other sources reporting to the public on weather information. WTIC Hartford, Conn., plans to have a weather forecasting and research station in operation early next year under Dr. Thomas F. Malone, MIT associate professor of meteor- ology. He will have a staff of nine including five meteorologists. WTMJ-AM-TV Milwaukee, Wis., has in- stalled two special teletypes to provide weather information for Bill Carlsen, "weatherman" for the station's 17 five-minute weather shows per week on tv and 10 forecasts a week on radio. WFAA-TV Ups Power 10-Fold WFAA-TV Dallas has announced a 10-fold power increase, raising the operating power of the ch. 8 stations to 274 kw, after installation and testing of new RCA equipment. In addi- tion, a new 12-bay antenna, weighing about' four tons, was installed on top of the WFAA- TV tower. Ralph Nimmons, station manager, described the power boost as "a significant step in ch. 8's continuing effort to bring the best possible television service to the people of north Texas." Griff's Radio-Tv Jeopardized PROJECTED switch of the Philadelphia Ath- letics baseball team of the American League to Kansas City might interfere with radio-tv income of the Washington Senators, according to Clark Griffith, owner of the Washington club. Mr. Griffith said that if Washington and Balti- more were both in the same eastern division of the league, his 31 -station radio hookup as well as telecasts would be affected since he considers Baltimore in his electronic territory and could not include that area if both teams were play- ing at home. 20 DELIVERS LARGEST AUDIENCE IN SPRINGFIELD acts prove it OF THE TOP 15 ONCE A WEEK SHOWS WICS has ALL 15 OF THE TOP 10 MULTI-WEEKLY SHOWS WICS has ALL 10 Study these samples!! THURSDAY 8:30-9:00 P.M. WICS 34.5 B _ 9.0 FRIDAY 8:00-8:30 P.M. WICS 30.0 C B 5.5 D SATURDAY 10:00-10:30 P.M. WICS 31.0 C B 10.0 D SUNDAY 6:00-6:30 P.M. WICS - 20.5 C B _ 3.0 D WEDNESDAY 7:00-7:30 P.M. WICS 33.5 C _ B _ 9.0 D _ 2.5 1.5 4.5 2.0 1.5 5.5 1.5 2.5 1.5 \ WICS CHANNEL DELIVERS ♦Pulse, June, 1954 DUMONT ABC 20 COUNTIES V2 MILLION CONSUMERS 200,000 HOMES OVER ONE-HALF BILLION ANNUAL RETAIL SALES L . ^ IN ILLINOIS' CAPITAL CITY MARKET MILTON D. FRIEDLAND, Genera/ Manager Page 68 • October 18, 1954 ADAM YOUNG TELEVISION, foe, National Representatives Broadcasting • Telecasting SHBHHSMttf NOW UNDER CONSTRUCTION is the new WCOV (Montgomery, Ala.) Radio & Television Center as presented in this drawing. Ch. 20 WCOV-TV recently increased to 200 kw and WCOV has applied for 10 kw. Both stations are CBS affiliates. WNBQ (TV) Unveils New Unit CUSTOM-BUILT tv mobile unit has been placed into operation by WNBQ (TV) Chi- cago, according to Howard C. Luttgens, NBC Chicago engineering head. The unit, a recon- verted bus, was completely rebuilt in accord- ance with specifications and plans drawn by Mr. Luttgens and his staff. The vehicle con- tains complete audio and video control equip- ment, microwave relay accoutrement, and storage space for accompanying cameras, lights, microphones and cable. The panel, formerly used for destinations, bears a tag reading "WNBQ— Always the Best in Tv— Ch. 5" and information on remote telecasts the station plans to originate. WCMS Three-Month Report WCMS Norfolk, Va., which claims to be the "first and only" station in the Tidewater area specializing in western, country, folk and hilly- billy music reports itself "in the black" after only three months of operation. The 1050 kc station is owned by Cy Blumenthal, who pur- chased the studios and physical facilities of the former WCAV Norfolk in July. The staff: William B. Davis, director of operation; Art Barrett, program director; Ted Harding, com- mercial manager; Ted Spivey, chief engineer; Ted Tatar, farm director, and Ted Crutchfield, special events and sports. WJBF-TVNowWJBF(TV) CALL LETTERS of WJBF-TV Augusta, Ga., have been changed to WJBF (TV), effective Oct. 10, according to an announcement by J. B. Fuqua, president of the ch. 6 outlet. The change results from the sale of WJBF radio to Media Inc., which now will have the call of WBIA. BETWEEN 30-50 additional stations will receive transcriptions of the Blackwood Brothers Quartet show which is signed for over WMPS Memphis on a five-times- weekly, 52-week basis by (I to r) Milton Buhler, treasurer of sponsor Buhler Mill- ing & Elevator Co.; Charles Britt, WMPS sales manager, and James Blackwood, leader of the quartet. Agency is Simon & Gwynn of Memphis. Broadcasting • Telecasting HIGHEST RATED STATION ISN'T THIS WHAT YOU WANT IN ROCHESTER We have a little booklet of Rochester radio ratings based on latest Pulse and Hooper rating surveys. If you are considering Rochester and want to be brought up-to-date on this prosperous market, you should have this booklet on your desk. Just ask us and we will dispatch one to you post haste. BUY WHERE THEY'RE LISTENING . . . ROCHESTER'S TOP-RATED STATION WHEG NEW YORK 5,000 WATTS Representatives: EVERETT- McKINNEY, Inc. New York, Chicago, LEE F. O'CONNELL CO., Los Angeles, San Francisco October 18, 1954 • Page 69 STATIONS ANNUAL fall meeting of general managers of the Westinghouse Broadcasting Co. was held Sept. 27-28 [B^T, Oct. 4] in New York. Among those present were (I to r): WBC president Chris J. Witting; managers of WBC's radio stations, Paul E. Mills WBZ-WBZA Boston; L. R. Rawlins, KDKA Pittsburgh; Carl W. Vandagrift, WOWO Fort Wayne; Franklin A. Tooke, KYW Philadelphia; J. B. Conley, KEX Portland, Ore., and WBC executive vice president Joseph E. Baudino. Hearst's Campbell Moves To New York Headquarters VICTOR F. CAMPBELL, director of programs for Hearst Corp. radio-tv stations, has been transferred from Baltimore to New York, D. L. Provost, vice president and general manager of Hearst's radio-tv division, announced last week. Mr. Campbell is engaged in the development of new radio and tv programs for distribution on a syndicated basis. Already in the produc- tion stage is a weekly fifteen-minute newscast with a teen-age slant titled The World Is Yours, which is produced in cooperation with Hearst Metrotone and International News Service. At the same time, the appointment of Syd- ney King, production manager of the Hearst Corp.'s WBAL-TV Baltimore, as acting pro- gram manager for the station was announced by Leslie H. Peard Jr., station manager. Clarke Brown Co. Expanding CLARKE BROWN Co., southern regional radio-tv representative, has moved to larger quarters in Dallas and will serve as southern offices for H-R Representatives Inc. and H-R Television Inc. [B-T, Oct. 4], according to an announcement by Clarke R. Brown, head of the firm. In addition to handling the H-R list of sta- tions for the south, the Brown firm will handle its own list of client stations. The southern representative serves from Texas to North Carolina. It has offices in Dallas, Houston and New Orleans and is ready- ing an Atlanta office. Dallas headquarters new address is 452 Rio Grande Natl. Bldg. Four Vhf Stations Debut Over Weekend FOUR new tv stations, all vhf and bringing the first local tv to three cities, were scheduled to begin commercial programming at the week's end. These debuts will boost to 413 the number of operating video outlets. The new stations and their starting dates: WCNY-TV Carthage-Watertown, N. Y., yester- day (Sunday); WBTW (TV) Florence, S. C, last Friday: KLTV (TV) Tyler, Tex., last Friday, and WSAU-TV Wausau, Wis., yester- day. WCNY-TV (ch. 7) is the first local video in that upstate New York area. Network affiliations are ABC and CBS; representative is Weed Tv. The station is owned by the Brock- way Co. which publishes the Watertown Daily Times. WBTW (ch. 8), owned by the Jefferson Standard Broadcasting Co., is the first tv in Florence. It is affiliated with CBS and repre- sented by CBS Tv Spot Sales. Joseph M. Bryan is president and Charles H. Crutchfield execu- tive vice president and general manager of Jefferson Standard. KLTV (ch. 7) is the second station but first vhf in Tyler. It began operations with 100 kw power, Marshall H. Pengra, general manager, has reported. Network is NBC and representa- tive is John E. Pearson Tv Inc. Lucille Ross Lansing is president and owner. She also owns KGKB Tyler. WSAU-TV (ch. 7), owned by the Wisconsin Valley Tv Corp., which is composed mainly of newspaper interests, is affiliated with CBS and represented by Meeker Tv Inc. WSAU-TV is the first tv in Wausau. WCCO Show to Celebrate Station's 30th Birthday IN OBSERVANCE of its 30th anniversary, WCCO Minneapolis-St. Paul will present a full-hour broadcast relating the station's his- tory on Thursday (7:30-8:30 p.m. CST). The station is a CBS Radio affiliate and is partly owned (47%) by CBS. The anniversary program will trace the sta- tion's growth and development from a pioneer station, whose signal was scarcely audible be- yond the Twin Cities, to a 50 kw outlet which currently serves about 3 million listeners in Minnesota, Wisconsin. Iowa and the Dakotas. Eddie Gallagher. CBS Radio personality and former WCCO staff member, will serve as narrator for the broadcast. WCFM (FM) Ceases Operation WCFM (FM) Washington, owned cooperatively by Washington organizations and individuals, ceased broadcasting last week when negotia- tions for refinancing [B»T, Oct. 11] fell through. The station was due to cease opera- tions early this month [B«T, Oct. 4] but con- tinued in operation pending the outcome of the search for new capital. Founded in 1948, WCFM has operated as a good music station in the nation's capital. It has been sustained most- ly by contributors — it had 3.000 preferred stockholders and several thousand "sustaining" stockholders. It operated on 99.5 mc (ch. 258) with 20 kw. Do You Know This Man? He is Marshall H. Poole, president and general manager of WVLN, Olney, 111. He says, "We have found the SESAC Transcribed Library invaluable in our operation. For a low7 cost, complete program service I don't know SESAC's equal. Special compliments should go to the superb religious music, the Bridges. Moods and Themes catalog and the SESAC scripts. We use them all constantly." The SESAC Library is lowest in cost for a complete Program Service SESAC, INC. 475 Fifth Avenue New York 17, N. Y. Page 70 • October 18, 1954 Broadcasting • Telecasting DEATH AND TEXAS, or how to get from here to eternity "Show me the best coffin you got/' com- manded a puissant Texan to a mortician. "Death in the family? My deepest sym- pathies," said the undertaker, as the adding machine started whirring in his brain. "Nope. It's for me. Gotta die sometime. Want to see what I'm getting into. How much is that one?" "You've hit on the best in the house. Silver handles, inlaid mahogany, silk lining, down filling, gold nails, stainless steel core. Complete with a fifty-car funeral and a hundred sad mourners, $4,750.00." "Sold. Here's the cash. Hold the thing for me." The Texan returned to his office. "I'm all set now. Just bought a ring-tailed footer of a coffin. Gold, silver, mahogany and silk," he told his partner. "How much?" the partner asked. "$4,750.00." "$4,750! You nuts, man? For five hun- dred dollars more you could be buried in a Cadillac!" Lively note: No retail trading area in the entire nation enjoys greater retail sales per family than Amarillo's. No other tv sta- tion can reach our potential audience of 398,000. No time like now to check with The Katz Agency. K 011 € - AM & TV J — i Amarillo NBC and DuMONT AFFILIATE AM: 10,000 watts, 710 kc. TV: Channel 4. Represented nationally by the Katz Agency Broadcasting • Telecasting October 18, 1954 • Page 71 STATIONS WKY-TV Target for #55: All Local Shows in Color WKY-TV Oklahoma City, which bills itself as the first television station in the country to originate local live programs in color on a regular basis, hopes to be colorcasting all its local programs by some time next year, per- haps by mid-1955, Hoyt Andres, assistant man- ager, said last week. Mr. Andres offered the prediction in out- lining WKY-TV's facilities, operations and pro- gramming to agency leaders in a series of presentations in New York last week. Color slides were used to show the ch. 4 outlet's physical layout and shortcuts it employs in colorcasting to economize on time and effort "without economizing on quality." The WKY-TV presentation was viewed by an estimated 400-500 agency executives and others during seven breakfast and luncheon sessions staged during the week. The WKY-TV delegation was headed by Manager P. A. (Buddy) Sugg and Assistant Manager Andres. The station is represented nationally by the Katz Agency. KFMB-TV Starts Combination News-Announcement Package WITH the start of United Press facsimile serv- ice last month, KFMB-TV San Diego has started a unique "one-minute news flash an- nouncement" format, combining interest of spot news with prestige of news sponsorship and flexibility of spot announcement schedule. Under direction of station manager George Whitney and prize-winning executive editor Paul White, the "one-minute news flash" con- sists of 10-second title and sponsor identifica- tion, 20-second showing of a facsimile just off the U.P. machine, plus commentary, and a final 30-second commercial. Spots are priced at regular one-minute com- mercial rate, with added $10 gross production charge. The one-minute news flashes are pro- grammed throughout the day and are subject to KFMB 12-plan and normal frequency discounts. Akerman Dies Suddenly FUNERAL services for John Akerman, 52, account executive for CBS Radio Spot Sales in New York, were held last Tuesday in Mamaroneck, N. Y. Mr. Akerman died sud- denly at his home in Mamaroneck on Oct. 9. He had been with CBS Radio Spot Sales since 1949. Previously, he had served as gen- eral manager of KMOX St. Louis and assist- ant general manager of WBBM Chicago, both CBS-owned. making color history. . », nil Mont Color Multi-Scanner now serving... UNDER "THREAT" of "Pirate Pete's" cutlass and flintlock, John Grieger Sr., president of Famous Foods Inc., signs to sponsor the Pirate Pete Show Mon.-Fri. on WJBK-TV Detroit. Enjoying the act and sporting Pirate Pete buttons are (I to r) Keith McKenny, WJBK-TV sales representative; Joe White, Famous Foods' sales manager; Ralph Sharp, president of Ralph Sharp Agency, and Gayle V. Grubb, WJBK-TV vice presi- dent-managing director. WCBY Start Imminent; Staff Assignments Made WCBY Cheboygan, Mich., through Richard E. Hunt, president-general manager, has an- nounced plans to go on the air toward the end of this month. The new am station will operate with 250 w on 1240 kc fulltime. Studios, offices and transmitter will be located at the edge of Cheboygan on U. S. highways 27 and 23. The station will be affiliated with the Northern Net- work, will use AP news service and will be represented nationally by Hil F. Best Co. of Detroit. Programming will emphasize music, news, local sports and public interest. The staff assignments are as follows: N. Poeppelman, formerly of WPTW Piqua, Ohio, chief engineer; Bob Clark Jr., formerly of WATZ Alpena, Mich., program director; Harry McLeod, formerly with WHAK Rogers City, Mich., announcing and news, and Ben Morrow, sales and sports. REPRESENTATIVE APPOINTMENTS WKVM San Juan, P. R., appoints Pan American Broadcasting Co., N. Y. WWCA Sells Homes A RADIO campaign to sell homes, planned and broadcast by WWCA Gary, Ind., gained Otto G. Fifield Inc., of Gary, first prize in an Indiana Real Estate Assn. contest "in recognition of a business-building idea." Last March 1, the firm started a series of programs designed to move a backlog of winter homes, ranging in value from $11,000 to $15,000. Thus far, Fifield has sold 60 homes using radio shows on WWCA and at an advertising cost of $26 per sale. Coulson, Former WHAS Executive, Dies at 61 W. LEE COULSON, 61, for many years man- ager of WHAS Louisville and one of broad- casting's pioneer executives, died Thursday at Santa Barbara, Calif., where he had been living for the last seven years. Mr. Coulson's career dates back to the early days of WHAS where he served in sales and executive capacities before becoming manager. He figured in development of some of radio's program and management techniques and was widely known in broadcasting and advertising circles. He left WHAS in 1947 after suffering a heart attack and has been unable to work actively since that time. He served on commit- tees of the old NAB and took an active part in industry affairs. Southern League Limits Tv TELECASTS of home games played on Sun- days and holidays, as well as playoff games, have been banned by directors of the South- ern Association, Class AA league. Home clubs may decide if other home games are to be broadcast or telecast. Only Atlanta telecast Southern Association games last season. Page 72 • October 18, 1954 Broadcasting Telecasting Dennis James returns to ABC to star in "Name's the Same" This delightful guessing game is back for the fall season on ABC. Back to ABC-TV, too, is Dennis James to take over as moderator and leading wit. The premiere was Monday, and a grand time was had by all . . . including the proud sponsor, the Ralston-Purina Company! You're in smart company on ^^J^ ^ ""fV^ American Broadcasting Company ■ , . Bert Parks deals out laughs and cash prizes on "Break the Bank" Yes, "Break the Bank" is back, Bert Parks and all. And it looks like this famous financial fun-fest will be around for a long, long time. It pays off for everybody: for the contestants (like those below), for ABC, and for the Dodge Division of Chrysler Corporation, who sponsor this wonderful show . . . and don't mind paying one bit. You're in smart company on ^^J^ ^ "TPX^ American Broadcasting Company | Broadcasting • Telecasting October 18, 1954 • Page 73 Hoag-Blair Appoints Four Additions to New York Staff FOUR additions to the New York staff of Hoag-Blair Co., new national representative firm for tv stations outside major markets, were announced last week by Robert B. Hoag, president. New staff members and their posi- tions are: Richard L. Foote and Paul S. O'Brien, account executives; Joan Lehmann, secretary and assistant to Mr. Hoag, and Dorothy Baron, secretary. Mr. Foote joins the representative firm from the sales staff of WFTL-TV Ft. Lauderdale. He was formerly an account executive at For- joe & Co., New York. Before his present asso- ciation, Mr. O'Brien worked as an account executive for WLIB New York and WXYZ Detroit. Miss Lehmann moves to Hoag-Blair from CBS-TV Spot Sales. She also had worked for NBC Radio. Miss Baron moves to her new assignment from Roland-Bodee & Flint Adv., Miami. In the past she has been employed by Dancer-Fitzgerald-Sample and BBDO, both New York. WATV (TV) Appoints Petry WATV (TV) Newark has appointed Edward Petry & Co. as its national sales representative effective immediately, Bertram Lebhar Jr., vice president and sales director, announced last week. The station, operating on ch. 13 from New York's Empire State Bldg. antenna site, also will issue a new rate card, incorporating increases, in the near future. WATV is headed by Irving R. Rosenhaus. MANAGING DIRECTOR C. Howard Lane (c), KOIN-TV Portland, Ore., is congrat- ulated by Oregon Gov. Paul Patterson (r) and Portland Mayor Fred Peterson a moment after the station increased power to 100 kw from its new 708 ft. tower, 1,530 ft. above average terrain. Color Tv in Hollywood TWO Hollywood tv stations— KTLA (TV) and KNXT (TV) — began local colorcasting a fort- night ago. KTLA on Oct. 7 presented a special 90-minute color salute to a Motorola dealers meeting, heralding arrival of that firm's first 19- inch color receivers in Los Angeles. CBS- owned KNXT Oct. 10 broadcast from CBS Television City a 30-minute "KNXT Color- ama," sponsored by Dawne Industries (Tint 'n' Set) through Lou Holzer & Assoc. Para- mount Pictures, through Buchanan & Co., used color announcements for its new motion pic- ture, "Rear Window," preceding and following the KNXT color program. WDTV (TV) Begins Operation In New Pittsburgh Quarters OPERATIONS of WDTV (TV) Pittsburgh, DuMont Television Network affiliate there, switched over to new quarters at the Gateway Center last Wednesday. Highlight of the change was the station's first telecast in color, presented Wednesday evening. WDTV reported enthu- siastic response on the color reception from dealers throughout the area. DuMont's recently completed 100 kw transmitting plant enables WDTV to carry color shows telecast on all net- works. The new Gateway facilities were planned around two studios each with its own control room. Program sources are provided from three cameras in each of the two studios, four separate film cameras in the projection room and two flying spot scanners. Cooperating in the switchover to the Gate- way center were Harold C. Lund, general man- ager of WDTV; Rodney D. Chipp, director of engineering for DuMont, who participated in the engineering design for the center; Raymond W. Rodgers, chief engineer for WDTV, and Robert F. Bigwood, manager of the general engineering department at DuMont, who super- vised the installation. WDIA Institutes Procedure To Screen Offensive Records PROCEDURE to screen recordings to weed out certain records offensive to good taste and morals has been instituted by WDIA Memphis, Tenn. The station hopes to gain enough sup- porters to bring sufficient economic pressure to bear on the sources of undesirable recordings to establish a trend toward more imaginative, less suggestive lyrics. If, after careful station screening, a record is deemed offensive to good taste or morals, the recording company involved, local distribu- tor and key publications and radio stations will be advised of WDIA's decision. In handling requests for such records, an announcer will say: "WDIA, your goodwill station, in the in- terest of good citizenship, for the protection of morals and our Christian way of life does not consider (name of unfit record) fit for broadcast on WDIA. We're sure all you listeners agree with us and enjoy our programs and all the music you hear every day." The station hopes to eliminate records the screening group con- siders unfit for broadcast for reasons of double meaning, suggestive lyrics, sacriligious content or poor reproduction quality. Powell Named WBCR Manager DURWOOD POWELL, formerly assistant manager-program director of WCVA Cul- pepper, Va., has been named manager of WBCR Christiansburg, Va., 1 kw daytimer scheduled to go on the air soon. Mr. Powell, a 14-year radio veteran, began his radio career at WKEY Covington, Va., when he was 16 years old and a junior in high school. WBCR will operate on 1260 kc and will render serv- MR. POWELL jce to the Blacks. burg - Chnstianburg- Radford area of Virginia. Page 74 October 18, 1954 Broadcasting Telecasting. 117% Attendance AN ATTENDANCE which exceeded the urban population of the town was re- corded by the Piggly Wiggly supermarket in its two-day opening in Indianola, Miss., after WNLA there had heralded the opening with 101 announcements in an eight-day promotion. With the exception of one newspaper ad published the day of the opening, WNLA handled all pre- opening promotion, the station reports, besides carrying 18 five-minute broad- casts direct from the store during the two-day opening. Over 7,000 people reg- istered at the store during the opening, or 1,000 more than the urban popula- tion of Indianola. Total cost for radio, WNLA points out, was only $227, or about three cents for every customer brought into the new supermarket. KAUS-KMMT (TV) Control Goes to McElroy, Associates CONTROL of KAUS and KMMT (TV) Austin, Minn., has been transferred to Ralph J. McEl- roy and associates, owners of KWWL-AM-TV Waterloo, Iowa, Mr. McElroy announced last week. The transfer is contingent on FCC ap- proval. By terms of the agreement, Mr. McElroy and other owners of the KWWL properties are given a management contract to run the Austin stations, with one year to put them in the black. If this is accomplished, the Iowa man- agers are given authority to purchase the Austin properties for $40,000 after paying off current indebtedness. KAUS, founded in 1948, operates on 1480 kc with 1 kw and is affiliated with MBS. It had total assets of $180,338 as of Jan. 1, 1954, and total liabilities of $139,436. It showed a loss to date of $7,820. KMMT began operating on ch. 6 in July 1953 and is ABC and DuMont affiliated. It had total assets of $171,517 as of Jan. 1, 1954, and total liabilities of $233,764. Loss to date was given as $65,249. Martin Bustad is president of the am station; Harry M. Smith of the tv station. KWWL began operating on 1330 kc (5 kw day, 1 kw night) in 1947. It also is affiliated with MBS. KWWL-TV, on ch. 7, began Nov. 15, 1953, and is affiliated with NBC. Under the planned joint operation, many of the KWWL local features of common inter- est to both areas will be available to KAUS and KMMT, Mr. McElroy said. Mr. McElroy said he feels that the Eastern and Northern Iowa and Southern Minnesota market is an integrated region and should be programmed and offered for sale as a regional unit. "The combined coverage of the expanded KWWL- TV [it is planning to boost power to 316 kw] and Austin operations will cover this Midwest area like a spring rain and will eventually reach more prosperous city and farm homes than any other television buy available," Mr. McElroy said. REPRESENTATIVE PEOPLE Joseph A. Flahive to tv sales staff, George P. Hollingbery Co., N. Y. Ralph Hunter, formerly radio director. Voice of America, Washington, to sales staff, Katz Agency, N. Y. Sterling B. Beeson, vice president and manager, Headley-Reed Co., N. Y., father of boy, Sterling Bruce, Oct. 7; Austen Smithers, account execu- tive, Headley-Reed Tv, same city, father of boy, Christopher Dunkin, Oct. 6. GOETZE APPOINTED G. M. OF KFSD-AM-TV APPOINTMENT of William E. Goetze, partner in the Elliott, Goetze & Boome Adv. Agency in San Francisco, as general manager of KFSD- AM-TV San Diego [Closed Circuit, Oct. 1] was announced last Friday by James G. Rogers, president of KFSD Inc., following FCC approval Wednesday of its acquisition of the stations for $2,227,500 [B*T, Sept. 27, Aug. 23]. The KFSD properties were sold by Airfan Radio Corp., owned two-thirds by veteran broadcaster Thomas W. Sharp and one-third by a group of 42 San Diego business and pro- fessional leaders. KFSD Inc. is 95.5% owned by the New York investment firm of Fox, Wells & Co., about 30% owner of ch. 14 WWOR-TV Worcester, Mass. It is also the largest single stockholder in Olympic Radio & Television Inc., manufacturer of radio and tv receivers, and owns substantial interests in community television systems. Mr. Goetze will assume responsibility for the two stations Nov. 1, Mr. Rogers announced. John C. Merino will continue as KFSD station manager, and Mr. Sharp will be a director of KFSD Inc. Meet "Mr. Upper Income This man's super-buying power makes him today's most sought after prospect. He's the average Kansas farmer. He's got $8,304.00 in disposable income . . . after taxes! That's 58% above the national average.* What's more, he's BUYING . . . buying those things that smart salesmanship has convinced him he needs. In an unbelievable number of cases, those purchases are things he's heard about over WIBW. That's because WIBW is THE Kansas Farm Station . . . first choice of Kansas farm families for over 30 years. f * Consumer Markets 1954 t Kansas Radio Audience 1953 mi fi ■ ■ © o TOPEKA, KANSAS Ben Ludy, Gen. Mgr. WIBW — WIBW-TV and KCKN Broadcasting • Telecasting October 18, 1954 • Page 75 STATIONS WCBR Memphis, which has changed its programming to become the 23d radio station in the country to broadcast ex- clusively to the Negro market, has ap- pointed Joseph H. McGillvra Inc. its new representative. W. M. H. Smith (I), WCBR's new general manager, signs the agreement with Mr. McGillvra (r) and Jack Stewart, manager of McGillvra's new Memphis office. Tirico Named WRIS Gen. Mgr.; Austin Returns As Manager APPOINTMENT of Frank Tirico as general manager of WRIS Roanoke, Va., has been an- nounced by Cy N. Bahakel, president of the station. Simultaneously, Mr. Tirico was elected vice president of WPLH Huntington, W. Va., recently acquired by Mr. Bahakel. Mr. Bahakel also announced the appointment of Coleman O. Austin Jr. as WRIS manager. Mr. Austin formerly was with WRIS as commercial man- ager. Telethon Used to Raise Funds For Financially-Hit Stations IN A LAST ditch effort to save the station em- ployes of KWG-TV and KCOK, both Tulare, Calif., are winding up daily telethon on the air since Oct. 9 to raise funds for continued operation. Both the stations, owned by Sheldon Ander- son, have been in financial trouble since the tv station started in November 1953. Last month, Sierra Broadcasting System Inc., Los Angeles, withdrew from an agreement with Mr. Ander- ton to buy KWG, charging failure to comply with contract terms [B*T, Oct. 4]. Meanwhile, over $17,000 had been pledged by last Thursday, according to Ron Freeman, announcer and employe spokesman. Mr. Free- man estimated another $20,000 was needed to keep station going. Last Wednesday night, creditors of the sta- tion appointed a six man trustee committee (three attorneys and three local businessmen) to assist Mr. Anderson in station's manage- ment. Collected money will go into a fund, from which current salaries and operating ex- penses would come, under supervision of credi- tors' committee. Telethon, which Mr. Anderson approved, started with appearance of Gov. and Mrs. Goodwin Knight, who contributed $80 and $10 respectively. Other entertainers, including KTLA (TV) Hollywood personality Spade Cooley, are contributing services. Mr. Freeman told B*T that station em- ployes are owed over $75,000 in back salaries. He was hopeful at the response, adding that workers would remain on air so long as San Joaquin Valley residents showed interest. Ex- pectations of reaching the goal were good, he said. He emphasized this is a stop-gap measure to help feed and house local employes, whose savings are gone, until KWG can get on a paying basis. He also reported encouraging response from advertisers, some of whom are capitalizing on the current telethon publicity. Ethridge on Europe Survey MARK F. ETHRIDGE, publisher of the Louis- ville (Ky.) Courier-Journal and Times, parent company of WHAS Inc., left for Europe Oct. 14 on the S. S. Liberte to conduct a month long survey of Radio Free Europe's news and information gathering facilities. He will report his findings and recommendations to Joseph C. Grew, chairman of the board of directors of the Free Europe Committee. STATION PEOPLE Ray Johnson, assistant manager, KMED Med- ford, Ore., appointed general manager, succeed- ing Jennings Pierce, whose plans are to be an- nounced shortly. Bob Gilmore. sportscaster, WCPO Cincinnati, to WNOP Newport, Ky., as sales manager. Jim Bruce, assistant director, special broadcast services, WLW-WLWT (TV) Cincinnati, ap- pointed program manager, WLWT; Pete Katz, producer, WLWT, appointed executive pro- ducer. W. V. Barton, film director, WIBW-TV Topeka, Kan., appointed program manager. Roland Peterson, production supervisor, WNAX Yankton, S. D., promoted to program manager. William Eames, formerly instructor, Vassar Col- lege, Poughkeepsie, N. Y., to WEOK there as program director. Barry Barents, WTOP Washington, to WKNB- TV New Britain, Conn., as program director, succeeding Ralph D. Kanna, who becomes ad- ministrative supervisor. Sydney King, production manager, WBAL-TV Baltimore, appointed acting program manager. Bill Bennent, formerly vice president, general manager and commercial manager, KTHT Houston, Tex., to KTLJ (TV) there (target date: November), as commercial manager. H. W. Critchlow to WISR Butler, Pa., as com- mercial manager. James F. Anderson, public information officer, U. S. Navy, to WOAI-AM-TV San Antonio, Tex., as promotion manager, succeeding Morton E. Grossman, who moves to Tv Guide, Philadelphia. Jan Harrell to KEEN San Jose, Calif., as traffic man- ager. Betty Prokop, intra- office traffic supervi- sor, WICC Bridgeport, Conn., appointed traffic supervisor, succeeding Barbara Munson, who MR. ANDERSON Station Wants Sponsor, Sponsor Wants Results News Meets Acid Test At WATO, Oak Ridge, the latest success story confirms the reliability and effectiveness of AP newscasts. The sponsor — Adcox-Kirby (local Pontiac dealer) — put the station on the spot with, "I'm turning my entire ad budget over to you. What we want is results." Sam Thrower, WATO's commercial manager, mapped out a maximum-audience plan: Seven AP newscasts per day (all that were available), Monday through Saturday, for 52 weeks. In addition, Adcox- Kirby is using 10 spot announcements daily, Monday through Friday, until another AP 'cast opens up. This puts the auto firm on the air at least once during each hour. The strategy has confirmed the sponsor's confidence in the station — and the station's confidence in AP news as a No. 1 audience builder. Says Manager Ross Charles: "When our station's reputation is at stake, we don't hesitate to recommend AP newscasts." Page 76 October 18, 1954 Broadcasting Telecasting SPONSORS WARM TO AP Because . . . it's better and i£'s better known. "We can t stop you but we warn you!" ... so they moved in closer Case History No. 1 The two KARK-TV news cam- eramen headed for the west side of town. A minute before, the police radio had reported a man with a gun running from house to house in that area. "They think he's an es- capee from State Hospital," the news editor yelled after them. En route they heard another re- port — the man was carrying a shot- gun. With Louis Oberste at the wheel, they rode for about 20 minutes. "Wouldn't it be fun if we found him?" mused Oberste's partner, Chris Button. Oberste drove up beside Police Chief Marvin Potts. "Don't go down the street," yelled Potts. "They got him cornered!" Oberste and Button bounced from the car at the same time. "We can't stop you, but we warn you," the chief called after them. "Take cover! He's got a rifle," bellowed a sergeant nearby. Oberste scurried to a vacant lot across the street. Button chose an evergreen shrub and tried to squeeze his generous figure behind it. He poked his 16 mm movie camera over the top. The screen door of the house fac- ing them opened slowly. Their cam- eras started grinding. A woman came out of the house, with the hunted man behind her. The two walked on out, and the screen door banged shut. As the woman turned toward her captor, an off-duty patrolman, crouching at ■ ■ mrM the corner of the house, fired five shots. As the bullets struck home, the escapee turned to return the fire, but slumped to the ground. The woman stumbled across the lawn and sank to her knees. Button and Oberste got the entire action. They hurried back to the of- fice, and gave KARK-TV News Di- rector Bob Kemp a sharp, eye-witness fill-in on the action. Then they pre- pared their film for the "soup." Kemp got The Associated Press bureau in Little Rock on the phone. "Chris and Louis got some won- derful footage on the manhunt," he reported. "Anything you want is yours. "Now here's the way they saw it happen . . ." The AP bureau poured out the story on the radio and news wires. As soon as pictures were ready, they Those who know famous brands... know the most famous name in news is were transmitted to TV stations and papers throughout the country over the AP Wirephoto network. The Arkansas Democrat, an AP member newspaper, had provided The AP bureau with first word of the hunt. KARK-TV provided color- ful detail for the news wires and top-notch action pictures. Team action all the way. Another hot news story handled speedily . . . accurately . . . vividly. Louis Oberste and Chris Button are two of many thousands who help make The AP better . . . and better known. If your station is not yet using Associated Press service, your AP Field Representative can give you complete information. Or write— Broadcasting • Telecasting October 18, 1954 • Page 77 FOOTBALL FIRST in 3? li i 1 a, ci e 1 ]p ih. i a. -STATIONS' with MEL ALLEN W I B G ALWAYS FIRST IN SPORTS 13 years of* play-by-play broadcast ATHLETICS and PHILLIES BASEBALL GAMES PHILADELPHIA'S MOST POWERFUL INDEPENDENT REPRESENTED BY RADIO REPRESENTATIVES, INC. moves to traffic and sales dept., WEEI Boston. R. S. Carson to CHCT-TV Calgary, Alta., as traffic manager. John Condit, formerly city editor, Redding Record-Searchlight, Redding, Calif., to KSDA there as news director. Jack K. Holt, news director, WCNT-AM-FM Centralia, 111., to KWK-AM-TV St. Louis as news editor. Harry Reasoner, chief editor, Far East Regional Production Center, United States Information Service, Manila, Philippines, to KEYD-TV Minneapolis, as news director. Don Jones, formerly sales manager, KMMT Austin, Minn., to KSTP St. Paul as sales service manager; Graham Moore, sales director, KCBQ San Diego, to KSTP-TV as account ex- ecutive; Roger Kent, formerly with WDGY Minneapolis, to KSTP as announcer-disc m.c. Kenneth Johnston, formerly disc m.c, WNOR Norfolk, Va., to WDBF Delray Beach, Fla., as chief announcer. William E. Linden, assistant director, WTOP- TV Washington, promoted to director. Jack Anderson, independent tv producer, Omaha, to KMTV (TV) there as production coordinator. Harry D. Goodwin, general manager, WVNJ Newark, N. J., resigns with future plans to be announced shortly. Don Seeley, formerly manager, KPKW Pasco, Wash., to KEX Portland, Ore., as account ex- ecutive. Virgil L. Clemons to KFMB San Diego, Calif., as account executive. Hugh Gordon, formerly with NBC, to KONA- TV Honolulu as account executive; Fred Briggs, formerly with KFMB-TV San Diego, Calif., to production staff, KONA-TV. Jack Bradley, formerly sports director, WSAZ- AM-TV Huntington, W. Va., to KVSM San Mateo, Calif., as account executive. Con Hartsock, salesman, San Francisco Exami- ner, and Phil Parkinson, sales staff, Newspaper Agency Corp. (newspaper representative), Salt Lake City, to KTVT (TV) Salt Lake City as account executives; Jon Duffy, KYNO Fresno, Calif., to KDYL Salt Lake City (KTVT am affiliate). Al Buettner, announcing staff, WTMJ-AM-TV Milwaukee, transfers to sales staff; Tom Mercein, announcing staff, WTMI-AM-TV, to NBC Chicago; Frank Bignel, programming dept., WTMI, transfers to announcing staff. Ernest Berger, WCAE Pittsburgh, to sales staff, KQV there. Ed Sheehan, disc m.c, KHON Honolulu, to KGMB there in same capacity. Boyd Whitney, disc m.c, KTRM Beaumont, Tex., to KABQ Albuquerque, in same capacity. Don Nelson, formerly announcer and program director, Armed Forces Radio Service, Korea, to WKNE Keene, N. H., as announcer. Jerry Keane, WGAU Athens, Ga., to announc- ing staff, WSB Atlanta. George W. Thompson to announcing staff, WNHC-TV New Haven, Conn. Alan Boal, disc m.c, WBVP Beaver Falls, Pa., to announcing staff, WKBN-AM-FM-TV Youngstown, Ohio. Betty Jean Campbell to WPTF Raleigh, N. C, as transcription clerk. Cathy Furniss, script secretary, KCBS San Francisco, appointed record librarian. Bob Booker, released from U. S. Army, returns to WMBR-TV Jacksonville, Fla. Elzey M. Roberts Jr., president, KXOK St. Louis, elected first vice president, Adv. Club of St. Louis. Pede Worth, program director, KCBS San Francisco, elected chairman, Daly City Police Commission, Daly City, Calif. Gomer Lesch, program director, WFMY-TV Greensboro, N. C, appointed chairman, Greens- boro Mayor's Committee for United Nations Day. Maggie McNellis, personality, WABC-TV New York, and Freeman Gosden and Charles Cor- rel (Amos 'n' Andy), appointed to represent tv and radio industries, respectively, as honorary chairmen, National Bible Week, Oct. 18-24. Bob Ingham, sports announcer, KSD-AM-TV St. Louis, appointed American delegate to In- ternational Assn. of Amateur Boxing in Rome, Italy, which opened last Saturday. James F. Hastings, sales manager, WHDL Olean, N. Y., and first "Best Radio Salesman of the Month" of Broadcast Adv. Bureau, N. Y., will speak before Central Canada Broadcasters Assn. annual convention, Niagara Falls, Ont., Oct. 25, on sale which won him award. Harvey Olson, program manager, WDRC-AM- FM Hartford, Conn., will address Parent- Teachers Assn. of Plainville, Conn., on "Talk About Talk" Oct. 19; Jack Zaiman, commenta- tor, WDRC-AM-FM, will give public lecture on "Spotlight on the Election" at Hillyer College Oct. 26. Mary Ann Owens, co-star Jack Owens Show, KABC-TV Los Angeles, and John Stoeller, will be married Oct. 23. Dick Beesmeyer, account executive, KHJ-TV Hollywood, father of boy, Eric Anthony, Oct. 5. Bob Andrews, producer-director, WKNB-TV New Britain, Conn., father of girl Oct. 4; Bill Canoras, tv engineering supervisor, WKNB-TV, father of boy Oct. 4. Al Fiegel, promotion manager, KTVQ (TV) Oklahoma City, father of boy, Timothy Van, Sept. 24. Thomas F. McColium, promotion manager, WSYR-AM-TV Syracuse, N. Y., father of girl, Michele. Lathrop Mack, KFBB Great Falls, Mont., father of girl, Roberta Lathrop. A. Glenn Rogers, 45, business manager, WGVA Geneva, N. Y., died Oct. 9. Lee H. Bennet, 43, announcer, WMAQ-WNBQ (TV) Chicago, died Oct. 10. STATION SHORTS WGMS Washington last Saturday premiered "The Confederacy," new record of Columbia Records Inc., Bridgeport, Conn. KOCA Kilgore, Tex., is broadcasting 39 foot- ball games of one college and five high schools this season, all of which have been sold out, station reports. KEYT (TV) Santa Barbara, Calif., has added eight hours per week to air schedule. WTOR Torrington, Conn., will broadcast 19 game basketball schedule of Torrington High School. Page 78 • October 18, 1954 Broadcasting • Telecasting SALES GO w w En, i ne ■ wr when your sales message goes to . . . r MICHIGAN INDIANA OW WKZO-TV (Channel 3) has 100,000 watts of power — now has a new 1000-foot tower — now offers you 514,000 families within its grade B coverage area! So NOW more than ever, WKZO-TV can help you go over the top in Western Michigan! 100,000 WATTS VIDEO • CHANNEL 3 • 1000' TOWER WKZO — KALAMAZOO WKZO-TV — GRAND RAPIDS-KALAMAZOO WJEF — GRAND RAPIDS WJEF-FM — GRAND RAPIDS-KALAMAZOO KOLN — LINCOLN. NEBRASKA KOLN-TV — LINCOLN. NEBRASKA Associated with WMBD — PEORIA. ILLINOIS YfKZOTV OFFICIAL BASIC CBS FOR WESTERN MICHIGAN Avery- Knodel, Inc., Exclusive National Representatives Broadcasting Telecasting October 18, 1954 Page 79 Dubuque Voters Again Choose Jerrold System In the second referendum, as in the first, local citizens show preference for the Dubuque- Jerrold community tv system and reject a firm headed by local businessmen. FOR THE SECOND time in less than a month, residents of Dubuque, Iowa, last Monday trooped to the polls to voice their preference for a community television franchise and over- whelmingly registered their approval of the Dubuque-Jerrold Television Cable Corp., owned by the Jerrold Electronics Corp., Phila- delphia. The action on Monday followed a local ref- erendum on Sept. 13 when citizens rejected their own City Council's recommendation to grant a franchise to Dubuque Community Tele- vision Corp., composed of local businessmen and using Spencer Kennedy Lab equipment. At that time residents voted against the City Council's franchise action by a 6,610 to 1,537 vote [B«T, Sept. 20]. In the local referendum last Monday, the vote was 4,560 in favor of Dubuque-Jerrold and 57 against, according to a spokesman for Jerrold. Hills Stop Signed The flurry of elections followed the filing of an application last May by Dubuque-Jerrold to bring Chicago's tv signals to the 55,000 citi- zens of Dubuque. The city is surrounded by steep hills which prevent the area from receiv- ing tv signals (Davenport-Rock Island-Moline. is 70 miles away and Chicago, 160 miles away). On the heels of the Jerrold application, the local group filed its own application to estab- lish a mountain-top system, using SKL equip- ment. The City Council thereupon called on Iowa State College at Ames for assistance, asking Profs. George Town and William Hughes to evaluate the systems. The engineering pro- fessors recommended the Jerrold application, but the City Council on Aug. 2 rejected the engineering report and awarded the franchise to the local group. Under the local law, the franchise award had to be confirmed by the voters. During both referendums, it was reported, the factions in- volved participated in campaigns said to be reminiscent of old-time railroad and public utilities battles, including public rallies and street corner meetings. Before the latest refer- endum, 33 local television set dealers pur- chased co-op advertisements in newspapers in support of Jerrold, and on Oct. 10, Milton J. Shapps, president of Jerrold, participated in a one-hour "radiothon" on KDTH and WDBQ both Dubuque. Construction of the Jerrold system will start immediately, a company spokesman said, and it is expected that it will be in operation by the end of the year, with the entire city wired before September 1955. 'District Attorney1 Sales Reach Over 300 Markets NEW MARK in sales of the Mr. District At- torney radio series was reported last week by Alvin E. Unger, vice president in charge of sales, Frederic W. Ziv Co. Mr. Unger said the Ziv show has been sold out in more than 300 markets, which include 80% of the nation's top radio markets. At the same time, he said, smaller and medium markets are following the pattern of the major markets and already have stepped up purchases of the program. Among stations most recently buying the program: KBNZ La Junta, Colo.; WCPA Clear- field, Pa.; KWSO Lawton, Okla.; KCHS Truth or Consequences, N. M.; WWBG Bowling Green, Ohio; WIKE Newport, Vt; WNIX Springfield, Vt.; KENO Las Vegas, Nev.; KGNC Amarillo; WRUF Gainesville, Fla.; WJDX Jackson, Miss.; WHIE Griffin, Ga.; WHLM Bloomsburg, Pa.; WSKI Montpelier, Vt., and WDIX Orangeburg, S. C. Singer Sues Capitol Records SUIT was filed last Monday in Los Angeles Superior Court against Capitol Records Inc. by Mae Williams, singing star of KNXT (TV) Hollywood Mae Williams Show, who asked $250,000 damages for personal injuries sus- tained from a fall in the firm's recording studio on Aug. 20. Charging the stairway was de- fective, the singer who had signed a new year's contract with KNXT several days before the accident, claims her injuries, consisting of two fractured vertebrae, a fractured rib, internal injuries and numerous contusions, will keep her under medical care and away from tv for an indefinite period of time. LEE FILM NETWORK SIGNS 9 AFFILIATES President of new service ex- pects more affiliates will be added before operational start later this year. AFFILIATION contracts have been signed with nine stations to take film programs of Lee International Tv Network when it goes into operation later this year, it was announced last week. The stations have agreed to carry three hours of film shows each day in non-network option time, according to Raymond L. Kulzick, Lee president. He said other affiliates will be added before Oct. 28. Mr. Kulzick declined to reveal the nature of the affiliation pacts beyond saying stations would be compensated on a flat percentage of their local rate cards. He said a number of national advertisers have agreed to sponsor the programs on the full network, with a minimum one unit per week over 52 weeks. He declined to identify them, but categorized them as food, drug, apparel and appliance accounts of un- specified number. The network originally was scheduled to debut Sept. 26 but "unexpected production delays postponed network airing for several weeks." Actual date for operation will be announced shortly, Mr. Kulzick reported. All programs will be carried on the same day by affiliates. While programs are not yet ac- tually in production, they are expected to in- clude all but dramatic types in 15- and 30- minute segments, he claimed. Mr. Kulzick said a number of unspecified studios would film the shows. The stations identified by Mr. Kulzick as affiliates are: KSAN-TV San Francisco; KVEC-TV San Luis Obispo, Calif.; KXLF-TV Butte, Mont.; WDXI-TV Jackson, Tenn.; WOKY-TV Mil- waukee; WKOW-TV Madison, Wis.; WNOW- TV York, Pa.; KDUB-TV Lubbock, Tex., and KDRO-TV Sedalia, Mo. PROGRAM SERVICES PEOPLE Richard Leveson, Hearst Corp., N. Y., to sales staff, Tv Spots Inc., Hollywood. PROGRAM SERVICES SHORTS Princeton Film Center Inc., Princeton, N. J., has completed tv spot commercials series for AC, electronic div., General Motors Corp., Detroit. Tenney-King Radio & Television Productions, Denver, Colo., has been opened as program pro- duction service with Dennis Tenney as president and Victor King as executive director. Com- pany reports number of productions now in final development stages. Address: 534 16th St. Goldswan Productions Inc., N. Y., announces completion of musical commercials in past month for Armstrong Co. (Quaker Rugs), Lan- caster, Pa., through BBDO, N. Y.; Whitebrook Adv., N. Y. (political election spot announce- ments); National Biscuit Co., N. Y., and Chrys- ler Corp., Detroit, through McCann-Erickson, N. Y.; Rock wood & Co. (candy), Brooklyn, through Paris & Peart, N. Y.; Nestle Co. (Nes- cafe Instant Coffee), through Bryan Houston, N. Y. United World Films Inc., N. Y., has completed TIO KC • 50,000 WATTS €| I^^^^FTTXj]^ Page 80 • October 18, 1954 Broadcasting Telecasting Now! See the revolutionary new Zenith Model yd with Now you don't even bend over to click the dial. And every "click" brings you TV's sharpest picture automatically. CI Picture Tube for nearly twice the brightness Inside mirror concentrates the power of all 20,000 volts on the picture. C for television's sharpest picture The plus factor for Cinebeam, screens out room light, intensifies contrast without glare. Full Component HIGH FIDELITY Sound Zenith-built dual speakers with woofer and tweeter and push-pull amplifier add new "you are there" reality to TV. Zenith's Model X. Full 21" Cinebeam television with Cine- Lens, 20,000-volt Royal "R" chassis. Phonojack for playing LP records. In Mahogany $379.95*. In Blonde as shown, $389.95*. Top Tuning starts at $299.95*. The royalty of radio and TELEVISION Backed by 36 Years of Experience in Radionics Exclusively ALSO MAKERS OF FINE HEARING AIDS Zenith Radio Corporation, Chicago 39, Illinois *Manufacturer's suggested retail price. Slightly higher in Far West and South. Prices and specifications subject to change without notice. C0PR. I9M, Broadcasting • Telecasting October 18, 1954 • Page 81 series of tv spot commercials for Pan-American Coffee Bureau, N. Y., and Sunshine Biscuits Inc., same city, through Cunningham & Walsh Inc., that city; Procter & Gamble Co. (Golden Fluffo, loy), Cincinnati, through Biow Co., N. Y.; Colgate-Palmolive Co. (Lustre-Net), Jersey City, N. J., through Lennen & Newell Inc., N. Y. Five Star Productions Inc., Hollywood, is com- pleting its third tv film commercial series for Maybelline Co., Chicago, introducing firm's new automatic eyebrow pencil in combination live action and animated films. Agency: Gordon Best Co., Chicago. Firm also is com- pleting its fifth tv film commercial series for Gulf Brewing Co. (Grand Prize Beer), Hous- ton, Tex. Agency: Foote, Cone & Belding, Houston. Jerry Fairbanks Productions, Hollywood, has been signed by Chrysler Corp. (Dodge Divi- sion), Detroit, to film group of one-minute tv and theatrical commercials for 1955 advertising campaign. Agency: Grant Adv. Inc., Chicago. Variety Prop Shop, N. Y., has been opened as an equipment renting firm for tv and theatre at 1871 Broadway; telephone: Circle 6-0023. Tv Spots Inc., Hollywood, to create animated film spot series for NBC announcing call letter changes of KNBH (TV) Hollywood, WNBT (TV) New York and WNBW (TV) Washington to KRCA (TV), WRCA-TV, and WRC-TV, respectively [B»T, Oct. 4]. Firm also is creating animated tv film commercial series for Ford Dealers Assn. of Southern Cali- fornia. Agency for latter: J. Walter Thompson, L. A. short cut to better, more flexible, more profitable programming . . . NETWORKS O'BRIEN LEAVES ABC FOR AB-PT DUTIES your S TAN DAR D SHORTY-TUNES Monthly releases of 20 current and standard pop tunes- each averaging only... 2 Minutes in length Recordings by top talent tailored to fit tight program schedules. Only 1 y% minutes long instead of usual 21/2 to 3. Allows time for extra com- mercial without double or triple spot- ting. On 33 1/3 r.p.m. vinylite discs. Out- right purchase at extremely low cost. Send for complete details and FREE AUDITION RECORD STA ISI D A R D RADIO TRANSCRIPTION SERVICES, INC. 360 N. Michigan Ave., Chicago 1, III. Page 82 • October 18, 1954 MR. O'BRIEN Network's executive vice presi- dent will return to job as fi- nancial vice president of par- ent AB-PT. Les Arries Sr. quits as ABC-TV sports chief. ROBERT H. O'BRIEN is leaving the executive vice presidency of ABC to return to the parent American Broadcasting-Paramount Theatres or- ganization [Closed Circuit, Oct. 4], it was announced last week. AB-PT President Leonard H. Goldenson an- nounced Tuesday that he had asked Mr. O'Brien "to return to the home office" and that in the future he will "de- vote all of his time and efforts" to duties there in his role as AB-PT financial vice president. There was no in- dication that a suc- cessor would be ap- pointed as ABC executive vice presi- dent. In a separate move, meanwhile, Leslie G. Arries Sr. resigned as ABC di- rector of television sports, a post he has held since June 1, 1953. His future plans were not announced. "Until further notice," it was re- ported, his duties will be handled by Thomas Velotta, vice president and administrative offi- cer of ABC's news, special events and public affairs department. Mr. O'Brien, who has been on vacation, was installed as ABC executive vice president — No. 1 man under President Robert E. Kint- ner — coincidentally with the merger of United Paramount theatres and ABC in February 1953. He had been secretary-treasurer of UPT, and continued as AB-PT financial vice president concurrently with his service as ABC executive vice presi- dent. The AB-PT an- nouncement, in ex- plaining Mr. O'Brien's reassign- ment to the home office at 1501 Broad- w a y , New York, said "Mr. Gold- enson stated that developments within the company make it desirable to have Mr. O'Brien free of other requirements to con- MR. ARRIES Ike Salutes MBS PRESIDENT EISENHOWER has wired congratulations to MBS on its 20th an- niversary. In his message, sent to MBS President Thomas F. O'Neil, conveying greetings to both the network and the "thousands of men and women who work in the many stations affiliated with it," Mr. Eisenhower said: "They have my best wishes for continued success in an area so important to the enduring strength and vitality of our Republic." centrate on his duties as financial vice presi- dent of AB-PT and to share part of the in- creased load on executives in the home office. Hereafter Mr. O'Brien will devote all of his time and effort to these duties." Mr. Arries, leaving the ABC tv sports direc- torship, was director of sports and special events for the DuMont tv network before joining ABC in 1953. Before that, he had been general manager of DuMont's WTTG (TV) Washington for some three years, and for seven years served as manager of DuMont's Washington office. DRYS BUY TIME ON NBC RADIO Dr. Sam Morris, famed tem- perance leader, to use Nov. 7 Sunday night half-hour for Dallas-originated address. THE so-called evils of drink are scheduled to be deplored in a nationwide network broadcast next month, bought, and paid for in advance, by one of the most vocal prohibitionists in the U. S. The broadcast — in the choice 7-7:30 p.m. EST time period — will be on more than 70 NBC Radio stations Sunday, Nov. 7. It is be- lieved to be the first such program sold by a network to a sponsor to present the temperance viewpoint. Purchaser of the program, and the scheduled speaker on it, is Dr. Sam Morris, who billed himself as "The Booze Buster" and "The Voice of Temperance" on lecture tours in the South and Midwest. As of last Thursday, all the program lacked to be final was continuity acceptance, the usual network practice for any broadcast bordering on the political or controversial. It was said that unless the script, now in the hands of NBC's continuity department, contained a solicitation for funds or delved into religious controversy, it would clear without trouble, and that no such holdup was expected. Dr. Morris bought the time from NBC Radio through MacDonald Adv., Des Moines, on a one-time basis and at standard rates, net- work spokesmen said. The purchase included the basic or primary network plus supplemental stations in the Mountain and Pacific time zones. Gross time cost, according to rough estimates computed from NBC radio's standard rates, would be about $10,640, with the final total varying as to the actual number of stations finally carry the program. Significantly, the purchase comes at a time when broadcasters, as well as breweries, dis- tilleries and wine companies, have been under fire from Capitol Hill for beer and wine pro- gramming on the air. Dr. Morris, himself, has been a controversial figure. He testified last spring before both the full House Interstate & Foreign Commerce Committee and a Senate Interstate & Foreign Commerce Subcommittee (business & con- sumer interests) when the congressional groups held hearings on bills to outlaw interstate alco- holic beverage advertising. At that time, Dr. Morris complained to the committees that he had no luck in buying time from any of the radio networks. The com- mittees, in turn, asked Dr. Morris if he had Broadcasting Telecasting Ever look at your house this way ? Your electric company does! 1 940— This was your house, measured by the amount of electricity you used before World War II. 1 947— You used twice as much electricity. So your house seemed twice as big to your electric company. Today— You use a lot more electricity— three times as much as in 1940! And all the while you were finding new ways to use electricity for better living, its price was coming down. 1 960— You'll use about four times the electricity you used in 1940. Your electric company already is investing millions of dollars to have it ready. This means that the electric light and power companies of America are plan- ning and building well ahead for the nation's growing electric future. Their $10 billion expansion program is the largest in all industrial history. America's business-managed electric companies prove daily that they can meet the country's electric needs. In view of this, you have the right to ask whether any federal government electric power projects— paid for with your tax money— are really neces- sary. America's Electric Light and Power Companies* . ♦Names on request from this magazine "YOU ARE THERE" — CBS television — witness history's great events Broadcasting • Telecasting October 18, 1954 • Page 83 made any recent inquiries to the networks. Sen. William A. Purtell, chairman of the Com- merce subcommittee, urged Dr. Morris to try it again. It was learned that Dr. Morris sent a tele- gram to NBC Radio early in the summer (fol- lowing the late June hearings of the Purtell subcommittee) asking for paid time. Upon re- ceipt of his wire, the network sent him its rates. Dr. Morris, a Baptist minister, has con- ducted a radio program, The Voice of Tem- perance, on various stations in the U. S. and in Mexico. He also is president of the Pre- ferred Risk Mutual Insurance Co. of Des Moines, which writes auto insurance exclusively for non-drinkers. During the House hearing, congressmen said they would question representatives of the broadcasting industry closely on the subject of requests for broadcast time [B°T, May 24]. Dr. Morris had testified he had lost a com- plaint before the FCC against two 50-kw sta- tions (WHAS Louisville and KRLD Dallas) whose license renewals he contested. He as- serted he had offered CBS up to $10,000 for choice evening air time and had been refused. He had then said NBC and a number of stations also refused him paid time. He said networks and stations had in the past permitted him sustaining time but that the show was pro- grammed after midnight. Dr. Morris also had been in litigation with CBS in 1946 but the suit never came to court. In the charge, Dr. Morris alleged "unjust dis- crimination" on the basis the network sold time to wine and beer clients but not to drys. An NBC spokesman said that Dr. Morris frequently had approached the various net- works for free time but that he could not recall the temperance representative ever asking NBC for paid time until this year. Other radio networks last week reported they had not been sounded out by Dr. Morris for paid broadcast time. Dr. Morris' advance script, it was under- stood, takes to task the evils of drinking alco- holic beverages since Biblical times. Earlier reports, that the program would feature "sing- ing of hymns" and "sermons" were spiked by NBC Thursday. A network spokesman said the program would be a talk only, and probably would originate in Dallas. The New Calls NBC's new station call letters in New York were to be ushered in late last night (Sunday) with a special 45-min- ute program, Stand by for WRCA, pre- sented over WNBC New York from 11:15 p.m.-12 midnight under the spon- sorship of Bruno-N. Y., radio and tv set distributor. The program, highlighting the change in call letters from WNBC to WRCA and from WNBT (TV) to WRCA-TV, was to feature various per- sonalities from the two stations. Addi- tionally, Bruno-N. Y. purchased the first spot announcement on the newly named WRCA-TV, scheduled to be carried im- mediately after midnight. The agency for the advertiser is Daniel & Charles, New York. In a tribute to the shift in call letter, New York-owned WNYC was set to mention the change-over on all its news shows yesterday. At midnight, sim- ilar changes in call letters were to go in effect for NBC television outlets in Los Angeles — from KNBH (TV) to KRCA (TV)— and in Washington — from WNBW (TV) to WRC-TV. MR. EVANS EVANS REPORTED OUT AS NBC-TV AD HEAD JACOB EVANS was reported last week to be leaving the post of director of national advertis- ing and promotion for NBC-TV. Network spokesmen would say only that he was on a "two or three- month leave of ab- sence," but other authoritative sources insisted he had re- signed. Telephone callers to his home were told he was in either Cuba or Haiti late last week. In his absence, NBC spokesmen said, his responsibilities were being supervised by Kenneth W. Bilby, recently appointed vice president for public relations, whose authority encompasses advertising and promotion along with press and research activities. NBC Appoints Wood, Juster, Mc Andrew THREE new appointments in NBC's news and public affairs orbit were announced last week by Davidson Taylor, NBC vice president in charge of public affairs. William R. McAndrew, formerly manager of NBC news and special events, was named director of NBC news. Eugene E. Juster, formerly in charge of news film opera- tions, was made manager of NBC news films. Barry Wood, NBC executive producer in charge of color tv, was named di- rector of special events for NBC-TV and NBC Radio. Mr. Juster, along with Joseph Meyers, manager of the network's central desk, and Leonard Allen, NBC-TV news editor, will report to Mr. McAndrew, who is addition to guiding news and news film opera- tions, will continue supervision of special events such as elections, political conventions and presidential inaugurations. Mr. Wood will produce special events and broadcasts for the network, including the pro- MR. McANDREW Musical Cooperation FURTHER example of inter-network cooperation was noted in Hollywood last week, where Marion Russell, sales manager, ABC Radio Western Div., and Elaine Forbes, an NBC Radio executive secretary, jointly wrote words and music to a novelty tune, "Blow a Kiss Instead of Your Top." When KABC Hollywood personalities Art and Dotty Todd played the number on their program, the station reports response was so favorable that the part-time song writers, friends for years, cut audition transcriptions from the program tape for several interested song publishers. MR. JUSTER MR. WOOD duction of the Nov. 2 election broadcast which will be supervised by Mr. McAndrew, and sports events, under Tom Gallery, NBC's di- rector of sports. Mr. Wood will continue to coordinate all of the network's color tv. At the same time, Mr. Taylor said Arch Robb, director of administration in charge of color tv, will add the duties of manager of special events under Mr. Wood. Mr. McAndrew, a former newspaperman, joined NBC in 1936 as assistant news editor for the network's stations in Washington, D. C, reported the national political conventions in Chicago and Philadelphia, left NBC from 1940 through 1943 and returned as WRC Washington newsroom manager in 1944, becoming three years later assistant to NBC vice president Frank M. Russell in Washington. In 1949, Mr. McAndrew was promoted to supervisor of NBC's Washington stations, later named man- ager and in 1951 became manager of NBC- TV's news with headquarters in New York. Mr. Wood, former singing star of the Lucky Strike Hit Parade and producer of the Kate Smith Show, took charge of NBC-TV's color operations a year ago. Knode Made Director of NBC Station Relations PROMOTION of Thomas E. Knode from manager of station relations to director of station relations for NBC was announced by the network last week [Closed Circuit, June 14]. He will continue to report to Harry Bannister, NBC vice president in charge of station relations. Mr. Knode fills a vacancy that was created when Shel- don B. Hickox was named to the newly- established post of director of station relations for NBC Pacific Division [B»T, June 14]. He began his asso- ciation with NBC as a news editor in Washing- ton in 1938 following three days of service with the UP as reporter and radio news editor. He was named director of the Washington NBC news department in 1940 and supervised special events and news programs there during the early stages of World War II. Following service with the U. S. Army in 1942-43, Mr. Knode returned to NBC and was appointed manager of the Washington press department. In 1945 he became assistant man- ager of NBC's New York press department and two years later was elevated to director. Mr. Knode was promoted to administrative assistant to the director of NBC tv operations in 1948 and to manager of station relations in 1952. MR. KNODE Page 84 • October 18, 1954 Broadcasting • Telecasting NEW PRESTO SR-11 Complete studio console tape recorder. Never before so much quality, operational ease and value at such a modest price. Embodies the famous PRESTO R-ll tape mechanism, matching amplifier — power supply in sturdy well-designed console cab- inet. Three motors for complete flexibility; 15" and 7*4" per sec. speeds. PRESTO R-7 Rugged, portable tape recorder with separate recording, reproduction, and erasing heads. Built around a sturdy, three-motor drive eliminating friction clutch, the RC-7 con- tains the same high-quality components found in PRESTO'S fine studio equipment. Heavy-duty construction throughout. PRESTO 900-A Precision tape amplifier for portable use or rack mounting. Composed of individual record and reproduce (monitor) amplifiers on a common chassis; separate power sup- ply; three-microphone input, 250 ohm low level mixer; illuminated V.U. meter. Out- put of reproduce amplifier, 500 ohms, plus 20 db maximum. May he used with any model PRESTO tape recorder. PRESTO A-920 More compact than the 900-A. In carrying case or for rack mounting. Consists of microphone preamp, a reproduce preamp, power amplifier and power supply — all on a common chassis. Two small speakers mounted behind front panel for playback. Single mike input: 250 ohms. Playback output: 15 ohms, 10 watts. W^lj&SV- PRESTO R-ll A tape recording mechanism of truly modern design in engineering and operation. Mech- anism includes three-head assembly, sole- noid operated brakes and employs the exclusive Capstan drive unit. Tape reels mounted directly on heavy-duty torque motors. PRESTO PB-17A Reliable, long-playing tape reproducing mechanism. Automatically reversible for continuous playback for background music in eight hour cycles. Frequency response uniform from 50 to 8000 cps. Tape speed: 3%" per sec. Reels up to 14" diam. (4800' of tape) with dual track. PRESTO TL-IO Turntable-driven tape reproducer. Unique, low-cost unit that adapts any 16" turntable for reproduction of tape at 71/4"/sec. or 15"/sec. with exceptional accuracy. No pre-amplifier required; plugs into standard studio speed input equipment. PRESTO CDR-200 CAPSTAN DRIVE UNIT Heart of all Presto tape recorders and re- producers. Motor, capstan and flywheel, pressure pulley and pressure pulley sole- noid are mounted on independent cast aluminum chassis. Positive, very quiet tape drive with minimum of parts. Behind every piece of tape equipment are these PRESTO "extras"- painstaking craftsmanship, years of experience... quality control .. .and advanced production facilities that guarantee instruments of absolute precision and lifelong dependability. RECORDING CORPORATION PAR AM US, NEW JERSEY Export Division: Canadian Division: 25 Warren Street, New York 7, N. Y. Instantaneous Recording Service, 42 Lombard Street, Toronto WORLD'S LARGEST MANUFACTURER OF PRECISION RECORDING EQUIPMENT AND DISCS MAIL THIS COUPON TODAY Presto Recording Corporation Tape Equipment Sales Div. Paramus, New Jersey. Please send full information and prices on the following Presto tape equipment: □ SR-11 Tape Recorder □ PB-17 A Tape Recorder □ R-ll Tape Transport □ TL-10 Tape Reproducer □ R-7 Tape Recorder □ A-920 Tape Amplifier □ 900-A Tape Amplifier □ CDR-200 Capstan Drive NAME COMPANY- ADDRESS- CITY -ZONE- STATE, NETWORKS NOW.' SERVING HALF MILLION FAMILIES WOW OMAHA 590 5000 VlATlS Room 280 Insurance Building JOHN BLAIR & CO., Representatives m it MAMA, DON'T CRY AT MY WEDDING RECORDED BY JONi JAMES mgm JENNIE ROGERS mgm BARRY FRANK Bell PUBLISHED BY ACUFF-ROSE PUBLICATIONS Holden Joins CBS-TV In West Coast Production CHARLES HOLDEN, who resigned recently as assistant national director of tv program- ming for ABC [B»T, Sept. 27], has joined CBS Television as West Coast production man- ager, according to Hubbell Robinson Jr., vice president in charge of network programs for CBS-TV. Mr. Holden will spend a month in New York to study CBS-TV's operations before taking up his new assignment. He will report directly to Harry Ackerman, vice president in charge of network programs, Hollywood. Mr. Holden left CBS, where he was the network's first tv production manager, in 1948 to move to ABC when the network's WJZ-TV (now WABC-TV) New York began operation. Roosevelt Defers Action In Complaint Against NBC WHAT ACTION James Roosevelt, son of the late president and a California congressional candidate in the current election, will take on his verbal complaint that an NBC Radio Ba- rometer program distorted an informal "man- on-the-street" poll conducted in Hollywood by the network, to give the impression that he had little support in his campaign, must await actual receipt of a reply from NBC Vice President Davidson Taylor in New York, Mr. Roosevelt told B«T last week. Mr. Taylor, in charge of special programs, admitted through NBC Hollywood that of 12 recorded interviews, Mr. Roosevelt had received support in six, opposition in five, and that the last was undecided. However, because of '"some portions of the tape not being of broad- cast quality," only six interviews were used on the program, including the five against Mr. Roosevelt and only one in his support, Mr. Taylor stated. CBS Radio Shows Third Color Promotional Film THE THIRD color promotional film produced by CBS Radio, with animation by United Pro- ductions of America, was previewed by the Hollywood trade press last week. Titled "Tune in Tomorrow," it is designed to show how U. S. economy can grow over the next five years, and to show the part adver- tising and radio can play in this growth. JOHN WEST (c), NBC vice president in charge of the Pacific Coast Div., con- gratulates the two NBC Spot Sales execu- tives with the best sales records for the second quarter of 1954. Recipients of the silver cups are William Doty Edouarde (I), Los Angeles, and George Feurst, S. F. Second Act — First Aria IT's going to be Mario Lanza singing "live" the next time, according to CBS- TV. The network announced last week that Mr. Lanza will sing "live" on the next Chrysler-sponsored Shower of Stars color production on Oct. 28, 8.30- 9:30 p.m. EST. Mr. Lanza's television debut on the first of Shower of Stars program on Sept. 30 caused nationwide attention when CBS-TV, under question- ing, revealed that the singer had mouthed words to recordings made two years ago [B»T, Oct. 11]. The Shower of Stars program on Oct. 28 will feature Edgar Bergen and Charlie McCarthy, Sheree North and Gene Nelson appearing in a musical revue based on the Broadway production, Lend An Ear. Color 'Snowballing/ Sarnoff Tells Admen NBC executive vice president addresses Detroit Adcraft Club, says early entry into color tv will pay off. ADVERTISERS who get into color television early "will almost automatically inherit a posi- tion of leadership," Robert W. Sarnoff, NBC executive vice president, told the Detroit Ad- craft Club at a luncheon meeting last Friday. Color tv, he said, is snowballing "so many times faster" than black-and-white did in its early days that "clients moving in now will top their competition in both the short and the long runs." Clients who wait for mass circula- tion "will have missed the boat," he ad- monished, emphasizing that "the time to go into color television is now." Mr. Sarnoff commended the auto industry and its agencies for being "among the first to grasp the potential of color television as a sales tool," and noted that color tv also does "an eye-popping job" for another major Michigan industry, food packaging. It is brand recognition, he noted, that makes a housewife reach for one brand instead of another — "and this recognition comes with tremendous impact through exposure of the package in its natural colors on color television." Reviewing the history of RCA-NBC develop- ment of color tv at a joint cost of $50 million, Mr. Sarnoff took a look also at the cost of color tv to the advertiser — a cost he placed at 2% to 15% more than black-and-white, as against "the premium of approximately 35% for going into color in magazine advertisements." Although "we aren't certain yet" exactly how much greater will be the cost of color than black-and-white, he said, "our experience indi- cates that the additional cost of converting a program to color ranges between 10 and 25% of total program budget, depending upon the type of show. In addition, there is a nominal charge for networking color. These additional costs when related to total budget — that is, to both program and time costs — represent an average for color ranging from as low as 2% to a high of 15%, or an average not exceeding 10% overall." Mr. Sarnoff said the extra money needed for color tv "possibly" will be derived at the expense of advertising in other media, but that "we think the money will come from a stream- lining of the entire distribution process. . . . Color television . . . will move more goods BROADCAST MUSIC, INC. 589 FIFTH AVE., NEW YORK 36 HEW YORK • CHICAGO • HOLLYWOOD • TORONTO • MONTREAL Page 86 • October 18, 1954 Broadcasting • Telecasting Better Brass Products — Brighter Brass Products — Thanks to FORMBRITE Manufacturer and consumer — everybody takes a "shine" to Formbrite,® the new drawing brass developed and sold by The American Brass Company, an Anaconda subsidiary. To manufacturers, Formbrite means savings in production costs as it can be polished in as little as half the time it takes to polish ordinary drawing brass. In addition, Formbrite costs no more . . . yet is stronger, stiffer, "springier" — qualities which are important in stamped or drawn products. To the consumer, Formbrite means more attractive and more lustrous brass products — products that are more scratch-resistant, too. Formbrite is the result of special rolling and annealing processes which produce a superfine grain structure in the brass. It's another good example of the way Anaconda is working to serve American industry. AnacondA COPPER MINING COMPANY S4293A The American Brass Company Anaconda Wire & Cable Company Andes Copper Mining Company Chile Copper Company Greene Cananea Copper Company Anaconda Aluminum Company Anaconda Sales Company International Smelting and Refining Company If you are interested in learning more about Formbrite, write to The American Brass Company, General Offices, Waterbury 20, Connecticut. Broadcasting • Telecasting October 18, 1954 • Page 87 For top quality microphones . order via Grayt Among the many leading electrical manufacturers that distribute their products via Graybar, Altec-Lansing is outstanding in the field of audio products for the broadcasting and TV industry. Shown here are four models of microphones from the complete Altec line, one or more of which should meet your particular applica- tion requirements. For more detailed information, contact your nearby Graybar Representative. ALTEC DYNAMIC MICROPHONE -Type 66OA-66OB Here's a dynamic microphone of broadcast quality, exceptional ruggedness and dependability. Equipped FREQUENCY RESPONSE: POWER OUTPUT LEVEL: IMPEDANCE: with a swivel head with %"x27" stand thread allowing a 90° vertical tilt. DIMENSIONS: FINISH: WEIGHT: 35 to 15,000 cycles 57 dbm (10 dynes/cm2) 660A — 30 ohms 660B - 30, 150, 10,000 ohms A" long — 1 11/16" diameter Silver satin die-cast aluminum 660A: 1 1 oz. 660B: 13 oz. ALTEC CARDIOID MICROPHON E - Ty pe 670 Ideal for broadcast or public address, this cardioid microphone with ribbon and pressure elements provides continuously adjustable patterns to permit "tuning out" undesirable noises by shifting the null point. ALTEC "LIPSTIK" For top performance in miniature size, the Altec "Lipstik" microphone is one of the finest, most versatile ever made. Omnidirectional pickup. Easily concealed on performers or TV sets. FREQUENCY RESPONSE: POWER OUTPUT LEVEL: IMPEDANCE: DIMENSIONS: FINISH: WEIGHT: 30 to 15,000 cycles 58 dbm (10 dynes/sq. cm.) Adjustable 30/50 or 150/250 ohms. 7'/2"x3%"x2'/2" Dull gray plastic 20 oz. {9 MICROPHONE- Type M20 FREQUENCY RESPONSE: POWER OUTPUT LEVEL: IMPEDANCE: DIMENSIONS: FINISH: WEIGHT: 10 to 15,000 cycles Varies with impedance 10,000 ohms higher 3'/«" long - 0.6" diameter grey enamel and bright ste 5 oz. ALTEC VELOCITY MICROPHON E- Type 671A This velocity microphone provides a new high in exceptional quality at low cost. High signal to low hum pickup makes it especially valuable in many different situations. Two-stage wind filter is incorporated in the case. FREQUENCY RESPONSE: POWER OUTPUT LEVEL: IMPEDANCE: DIMENSIONS: FINISH: WEIGHT: 30 to 1 6,000 cycles 56.5 dbm (10 dynes/sq. cm.) Adjustable 30/50 or 1 50/250 ohms. 4'/2"x3%"x2'/2" Dull gray plastic 14 oz. 467-110 IN OVER IIO PRINCIPAL CITIES everything electrical to keep you on the air convenient, single source of supply In selecting a microphone to meet your present needs or in planning a complex broadcasting installation . . . assistance from Graybar is as close as your phone. For whether your problem is to stay on the air or to get on the air — Graybar Broadcasting Equipment Specialists will work with you or your consulting engineers to develop and expedite a practical solution. This Graybar service extends far beyond the selection and "on- time" delivery of the basic broadcasting units you may require. Graybar distributes a complete line of supplies for studio and remote installations, which includes wiring, ventilating and communication systems. And in each category you can depend on the friendly assist- ance of your local Graybar Representative. Check the listing below for the Graybar Broadcasting Equipment Specialist nearest you. Whenever a problem arises . . . call on Graybar first to get everything electrical you need — when and where you need it. Graybar Electric Co., Inc. Executive Offices : Graybar Build- ing, New York 17, N. Y. Graybar's nationwide network of more than 110 offices and ware- houses assures you of convenient service wherever you are. Graybar Broadcast Equipment Specialists are located in the following 22 cities. ATLANTA John KluHr, Cypress 1751 BOSTON J. P. Lynch, Kenmore 6-4567 CHICAGO E. H. Taylor, Canal 6-4100 CINCINNATI L. T. England, Main 0600 CLEVELAND A. C Schwager, Cherry 1-1360 DALLAS C. C Ross, Randolph 6454 DETROIT A. L. Byers, Temple 1-550C HOUSTON R. T. Asbury, Atwood 4571 JACKSONVILLE W. C. Winfree, Jacksonville 6-761 1 KANSAS CITY, MO. R. B. Unrig, Baltimore 1644 LITTLE ROCK W. E. Kunkel, tittle Rock 5-1246 LOS ANGELES R. B. Thompson, Angelus 3-7283 MINNEAPOLIS C. D. Shipman, Geneva 1621 NEW YORK R. W. Griffiths, Exeter 2-2000 OMAHA L. J. O'Connell, Atlantic 5740 PHILADELPHIA D. M. Antrim, Walnut 2-5405 PITTSBURGH R. F. Grossett, Allegheny 1-4100 RICHMOND E. C. Toms, Richmond 7-3491 SAN FRANCISCO K. G. Morrison, Market 1-5131 SEATTLE D. I. Craig, Mutual 0123 ST. LOUIS J. P. Lenkerd, Newstead 4700 A Few of Our Leading Supplier-Manufacturers — Altec Lansing • Ampex • Berndt-Bach • Bishop • Blaw-Knox • Cannon • Century Lighting • Communication Products • Continental Electron- ics • Crouse-Hinds • Daven • FairchUd • Federal Telecommunications Laboratories • General Elec- tric • General Radio • Houston-Fearless » Hubbell • Karp Metal • Kliegl • James Knights • Machlett • Meletron • Minnesota Mining • Mole-Richardson • Plastic Wire & Cable • Presto • Prodelin * Rek-O-Kut • Sarvis • Simplex • Thomas & Betts • Tung-Sol • Webster • Western Electric • Zoomar Everything Electrical for Broadcasting-Telecasting — Amplifiers • Antennas • Consoles • Frequency and Modulation Monitors, Test Equipment • Loudspeakers and Accessories • Microphones and Accessories • Recorders and Accessories • Speech Input Equipment • Towers • Tower and Studio Lighting Equipment • Transmission Line and Accessories • Transmitters, AM and TV • Tubes • Turntables, Reproducers, and Accessories • TV Cameras and Film Equipment • Video and Audio Monitors • Wiring Supplies and Devices NETWORKS CAKE-CUTTING ceremony at Toots Shor's restaurant in New York, marking the start of Jackie Gleason's third season on CBS-TV, is participated in by (I to r): Merle S. Jones, vice president, CBS o&o television stations and general services; Alfred Cough- lin, producer on Schick account for Kudner Agency; William H. Hylan, vice president, CBS-TV sales; Harry Ommerle, CBS-TV program director; Mr. Gleason; Bill Temple- ton, Bryan Houston Inc. (Nestle Co.); Myron P. Kirk, Kudner radio-tv vice president. without increasing the overall marketing costs to the manufacturer." Color's increased costs do mean that fewer advertisers can afford it, the NBC executive said, asserting that the "magazine concept," by which NBC-TV is attracting small as well as large advertisers into black-and-white television, will operate similarly in color. The principle of enabling advertisers to buy small as well as large tv "space," he said, "has brought us more advertisers than are to be found on any other network." He said that in 1953 NBC-TV had 165 advertisers as compared to 95 on CBS-TV, and in 1954 has brought into television 25 new advertisers as against 12 by CBS-TV. NBC- TV's 1953 list, he said, included 18 advertisers who spent less than $100,000 in all media. Mr. Sarnoff saw "no doubt" that tv's share of the national advertising budget will "zoom" as color becomes a greater factor. Where tele- vision's share of all-media advertising was 7% in 1952, he noted that NBC researchers figure it will be "no less than 20% by 1956 [B*T, Aug. 2]." "Out of a total of more than $9.7 billion," he said, "television's total will be $1.9 billion. Both of these figures are all-time highs." He continued: "These estimates are based on our firm belief that our economy will continue its upward spiral. They also reflect our conviction that color television itself will be a contributing factor to this advance. We feel that color television, with its powerful sales potential, will itself spur the American economy to a new high over the next few years. We believe that color television will be the most potent catalyst in the history of American merchandis- ing." Jubilee of Light' Show To Be Seen on 325 Tvs TO COMMEMORATE the 75th anniversary of the light bulb, the two-hour, four-network Diamond Jubilee of Light will be telecast next Sunday, 9-11 p.m. (EST), over 325 inter-con- nected CBS, NBC, ABC and DuMont tv sta- tions. Described by motion picture producer David O. Selznick, making his tv debut, as "an entertainment tapestry woven around the theme of light," the program is sponsored by more th an 300 electrical companies and organiza- tions, coordinated through N. W. Ayer & Son. The format has been called "the best kept secret in Hollywood," but the master script is by Ben Hecht. Incorporated into it are seg- ments written by John Steinbeck, Arthur Gordon, Irwin Shaw, Max Schulman and Ray Bradbury. President Dwight D. Eisenhower will participate as will such stars as Helen Hayes, loseph Cotten, Eddie Fisher, Judith Anderson, Guy Madison, Brandon de Wilde, Thomas Mitchell and Walter Brennan. Associated with the telecast, to emanate live from CBS Television City, Hollywood, are former M-G-M producer Carey Wilson; com- poser-conductor Victor Young; directors Wil- liam Wellman, King Vidor, Christian Nyby; art designer Firth Ullman, and Academy Award winning cinematographers James Wong Howe and Ray June. UN Day Ceremony on NBC UNITED NATIONS DAY celebration Oct. 24 will be simulcast live by NBC from the UN General Assembly in New York (2:30-3:30 p.m. EST), marking the ninth annual observ- ance of the day. Speakers will include Dag Hammarskjold, secretary general of the UN; Dr. Eelco van Kleffens, president of the Ninth General Assembly, and New York's Mayor Robert Wagner. Music will be supplied by the Symphony of the Air (composed mostly of members of the former NBC Symphony Orchestra) directed by Charles Munch, -con- ductor of the Boston Symphony, and by the Schola Cantorum directed by Hugh Ross. The UN's tv and radio department will produce the program. NETWORK PEOPLE Muriel Lilker, exploitation staff, ABC, to pub- licity dept., as magazine editor, succeeding Nancy Hamburger, who moves to Young & Rubicam, N. Y., in similar capacity. Dan Scherer, assistant chief, Voice of America English Service, Washington, to radio-tv news staff, ABC New York. Carrie McCord, radio-tv performer and fashion model, to Home, NBC-TV, as fashion editor. William Conrad, star, CBS Radio Gunsmoke, assigned role in Allied Artists' feature film "Five Against the House." Dr. Frances Horwich, conductor, Ding Dong School, NBC-TV, will discuss merchandising through tv before Women's Adv. Club of Chicago Oct. 19. Robert Q. Lewis, personality, CBS Radio and CBS-TV, appointed chairman, New York Chap- ter, 1954 National Foundation for Muscular Dystrophy Fund Drive. Alfred N. Paschall Jr., 37, co-producer, NBC- TV This Is Your Life, died Oct. 8. BIG GUN FOR BIG GAME! If you're hunting sales in the big Western Market, you're going to need the "big gun"— KOA — the single signal that GETS where Westerners GO — on all of those 52 weekends a year when our ideal climate lures them out-of-doors! Sell These Prospects! • The people in 1,854,200 automobiles, with radios! • The 10 to 30% more people listening to out-of-home radios on weekends! • The 25% more people-per-set listening to home radios on weekends! • The people in 302 counties in 12 states covered by the "single station network"! OH THESE PROGRAMS DOUBLE PLAY Saturday* tstxd Sunday*, 1 to 5 ft.ffw —beamed at th* w««k»«d ririvw! Thfr«'* rm>*k, highway tra-ffk report*, and •a»y-liit«mng fWtsmfwj two top KOA *>er*«na6tin m eoch hour-long *ey Joe Marsh Smitty's Not-So-Silent Partner Dropped into Smitty's gas station one day last week and met his new partner who turned out to be a real talker. "What'll it be?" asked Smitty. Be- fore I had a chance to answer I heard a strange voice . . '.'Fill 'er up! Fill 'er up!" And there was Smitty's partner — one of those parakeets perched next to the gas pump. "Took me a month," Smitty said, "but I finally taught him to say those magic words. It's sure paid off in new business — he's had a good influence on my customers." From where I sit, Smitty's bird may be good for business — and may get him a few laughs. But when people act like parakeets, they're not so funny. For instance, those who keep insisting over and over again that their neigh- bors shouldn't have a glass of temper- ate beer with their supper now and then. They're simply repeating their own ideas, without any regard for the rights of others. Copyright, 1954, United States Brewers Foundation Broadcasting • Telecasting October 18, 1954 • Page 91 RADIO & TV SURVEYS tell us that WHBF an,-* CBS FOR THE QUAD-CITIES are the QUAD-CITIES' FAVORITES! let Johnson, V.P. and Gen. Mgr. MANUFACTURING ■ WHBF;: TEICO BUILDING, ROCK ISLAND, ILLINOIS or esented by Avery-Knodel. Int. The "RESULTS" STATION in Washington Represented Nationally by John Blair A Co. equipment, which uses an electronic beam that carries voice messages across 50 miles with- out wires, was exhibited at the U. S. In- dependent Telephone Assn.'s annual conven- tion at the Conrad Hilton Hotel in Chicago. Sylvania Names Riordon To Head Set Manufacturing APPOINTMENT of Howard E. Riordon as general manager of Sylvania Electric Products Inc.'s radio-tv set manufacturing divi- sion was announced Tuesday by Arthur L. Chapman, vice president of opera- tions. Mr. Riordon succeeds John K. McDonough, who has resigned. Mr. Riordon joined Colonial Ra- dio Corp. of Buffalo in 1931 as assistant treasurer, advancing MR. RIORDON five years later t0 secretary and con- troller. He came to Sylvania in 1944 when that company purchased Colonial. He was elected vice president in 1946. When Colonial in 1950 became the radio and television division of Sylvania, Mr. Riordon was made divisional general manufacturing manager. He was elected president in 1953 of a subsidiary, Sylvania Electric of Puerto Rico Inc. The radio-tv divi- sion has its headquarters plant in Buffalo and other plants in Williamsport. Pa., and High Point, N. C. RCA Appliance Post Goes to John Craig ELECTION of John W. Craig as vice president and general manager of the RCA Victor Home Appliance Div. of RCA was announced last week by Frank M. Folsom, president of RCA. The assignment is effective Nov. 1. In his new post, Mr. Craig will supervise the RCA Estate Appliance Corp. and the RCA Air Conditioning Dept., reporting directly to Robert A. Seidel, executive vice president, Consumer Products, RCA. Since April 1953, Mr. Craig has been presi- dent, chief executive officer and a director of Aluminum Industries Inc., aluminum parts, castings and paints manufacturer. Commerce Dept. Displays Progress in Electronics COLOR tv equipment of Chromatic Televi- sion Labs, new Bell Telephone Labs tran- sistors and other equipment are on display at an electronics exhibit in the Dept. of Com- merce Bldg., in Washington. The display con- tinues through Nov. 5. DuMont Labs built its display around cathode ray tubes and recent uses. Chromatic shows an exploded version of its new 21 -inch rectangular color tube along with color bar patterns on a round tube driven by a Hazeltine receiver. Other exhibitors are Standard Piezo Co., Research Corp. and Western Union Tele- graph Co. Western Union's exhibit includes a high-speed facsimile transmitter in operation. Secretary of Commerce Sinclair Weeks HOLDING two of nine klystron transmit- ting tubes slated for eventual delivery to WILK-TV Wilkes Barre, Pa., is Ruth Greeley of General Electric's tube plant, Schenec- tady, N. Y. The tubes, each weighing over 200 lbs., will be sent to GE's Syracuse plant where they will be installed in the new 45 kw transmitter destined for "the first million-watt uhf tv station." Shipment to WILK-TV is expected later this year. formally opened the exhibit Oct. 12, crediting the American patent system with assuring economic growth through encouragement of initiative. Station Power Brand Transmitter Shipments Allen B. DuMont Labs WATV (TV) Newark. N. J. General Electric Co. KWWL-TV Waterloo. Iowa WSYR-TV Syracuse. N. Y. WD A K-TV Columbia. Ga. KVOO-TV Tulsa. Okla. 50 kw tv (ch. 13) 20 kw tv (ch. 7) 5 kw tv (ch. 31 tv (ch. 28X 12 kw 35 kw tv (ch. 2) new station OTHER EQUIPMENT: DuMont Labs also reported the fol- lowing orders: complete color Multi-scanner and color film and slide equipment for WFMY-TV Greensboro, N. C. (ch. 2), and complete color Multi-scanner and slide equipment for Canadian Westinghouse at Brantford. Ont. Du Mont's, other .shipments included five image orthicon camera chains and one complete monochrome Multi-scanner for both film and slide to Radio Tumi, Rio De Janeiro. Brazil. General Electric also reported shipments of a three-bay antenna to WBZ-TV Boston (ch. 4); 12-bay antenna to WLVA-TV Lynchburg. Va. (eh. 13); six-bay antenna to KELP-TV El Paso (ch. 13). and one-bay antenna to KVOO-TV Tulsa (ch. 2). and receipt of an order from the U. of Missouri's KOMU-TV Columbia (ch. 8) for a 20 kw amplifier. "Gosh, even the Dean thinks I'm a genius ever since I started spotting my spot camoaign on WWPA!" Williamsport, Pa. — A Great Pennsylvania Market ! Page 92 • October 18, 1954 Broadcasting • Telecasting MR. KILLGORE MANUFACTURING PEOPLE Dr. Wayne B. Nottingham, physical electronics professor, Massachusetts Institute of Tech- nology, to Electronics Corp. of America, as vice president for research; Dr. Raymond H. McFee, formerly project director, Photoswitch Inc., Cambridge, Mass., to ECA as research director. H. Scott Killgore, government sales director, Emerson Radio Co., N. Y., appointed government sales manager, National Co., Maiden, Mass. A. Raymond Ber- mond, advertising manager, radio div., Hallicrafters Co., Chicago, promoted to advertising man- ager of company, succeeding John S. Mahoney, who moves to Sheriff-Le- Valley Adv., same city, as account executive. George F. Mahoney appointed advertising pro- duction manager, Motorola Inc., Chicago. Frank Hickey, New York City area salesman, CBS-Hytron, Danvers, Mass., appointed mid- eastern district sales manager, headquartered in Pittsburgh. Harold Avery, John P. Mathieu and R. W. Her- rick appointed regional sales managers, Cape- hart-Farnsworth Co., Fort Wayne, Ind., in Char- lotte, N. C, Memphis and Chicago, respec- tively. MANUFACTURING SHORTS RCA Tube Div., Harrison, N. J., has made avail- able to tv set manufacturers 20 new types of series-string receiving tubes, employing 600- milliampere heaters designed to operate in single, series-connected electrical circuit and used in series directly across power-line supply, eliminating need of heater transformer, ac- cording to company. CBS-Columbia, Long Island City, N. Y., has made available to distributors antenna designed to have broad bandwidth needed for color, which also delivers black-and-white signals in vhf and uhf and which offers average gain of approximately 7 db relative to resonant di- poles at uhf and approximately 3 db at vhf, according to company. Winston Electronics Inc., Phila., announces Model 160 white-dot linearity generator, test instrument designed to produce white dot and bar patterns for use with color or monochrome tv receivers. Raytheon Mfg. Co., Waltham, Mass., announces TCR-12 Telelink, communication microwave system engineered for one or two channel operation. Amperex Electronic Corp., Hicksville, L. I., N. Y., announces three all glass envelope type germanium diodes, Types OA71, OA73 and IN87G. Eastern Precision Resistor Corp., Richmond Hill, N. Y., announces Trol-Lite, portable con- trol panel for lights in tv studios, movie sets, theatres and auditoriums, consisting of 6 dim- mer units with master mechanical interlock. Hy-Lite Antennae Inc., N. Y., has available transparent "Patterntest," device to be placed . . . and see why the Rust Remote Control System is your best buy First . . . you'll find that no two Rust systems are exactly alike. They are not "packaged" units, but engineered systems, specifically designed to fit your transmitter. Second . . . you'll see that the Rust system is complete — you have nothing else to buy "to fit your equipment" '. You even get interconnection diagrams, especially made for your transmitter and monitors. Third . . . there are no tubes, so there are no tube failures. There are no adjustments, so there are no maladjustments. The Rust system functions as it should . . . with practically no maintenance. If you are considering Remote Control, investigate before you buy. Take a peek behind the panel and you'll choose Rust. Like other Rust accessory units^ RI£08£ ^wer Ligtong Umt >|xca £ that contained. It oBeTs„ i;„htinK current pur it not only "f^-Xn of the operator. controls lights f ^^over-ride the tune- Its control feature can ov ^ iwk or photocell tor rjust, there s ^te Rust System. the(CHist) industrial company, inc. 608 WILLOW STREET, MANCHESTER, N. H. O Broadcasting • Telecasting October 18, 1954 • Page 93 MANUFACTURING' over tv set screen when test pattern is on for correct line resolution and band width adjust- ment. J, C. Warren Corp., Freeport, L. I., has avail- able all-electric, self-contained-power portable magnetic tape recorder, "Warren 777-1," oper- ating at 3.75"/second providing full hour re- cording or playing time on 5" reel of 600' standard quarter-inch width magnetic tape and full hour-and-half on 5" reel of 900' magnetic tape, according to company. General Instrument Corp., Elizabeth, N. J., declared HV2 cents dividend payable Oct. 15 to stockholders of record Oct. 8. Clough-Brengle Co., Chicago, announces Model 522 standard r.f. signal generator, covering frequency range from 32 kc to 70 mc in seven ranges with circuitry consisting of r.f. oscillator, modulating amplifier, v.t.v.m. attenuator, 400 cycle oscillator and power supply. Clear Beam Antenna Corp., Canoga Park, Calif., has announced UF 40 Duo-Quad uhf radar antenna with four stack bow ties and cross polarized dipole fans and closely spaced all-aluminum reflector screen for positive ghost rejection, according to company. Emerson Radio & Phonograph Corp., N. Y., has announced cash quarterly dividend of 10 cents per share and extra dividend of 5 cents per share on 1,935,667 shares outstanding which was payable Oct. 15 to stockholders of record Oct. 5. United Technical Labs, Morristown, N. J., has placed on market new roll-up kit designed for wall-mounting of Klipzon test prods and self- holding points for radio-tv and laboratory cir- cuit work. Capehart-Farnsworth Co., Fort Wayne, Ind., is now producing and shipping 19-inch color tv receivers utilizing tri-color tube with 205 square inches of viewing area and incorporating Cape- hart polaroid picture filter. G-D Mfg. Co., Palo Alto, Calif., announces TuB-LOK, device designed to "securely hold tubes in sockets and minimize the temperature rise that such components usually cause." Elecrromec Inc., Burbank, Calif., has published brochure describing and introducing its new large screen oscilloscope. Raiio Shack Corp., Boston, announces publica- tion of 1955 electronic parts mail-order catalog listing and illustrating 30,000 radio, tv and elec- tronic products in 224 pages. PERSONNEL RELATIONS AFTRA GIVES NEW TERMS TO NETWORKS: 20% PAY HIKE, PENSION-WELFARE FUND Current contract expires Nov. 15. Another demand centers around revamping of transcription contract. AMERICAN Federation of Television and Radio Artists last week presented to the radio and television networks their new contract de- mands, including one for establishment of an industry-financed pension and welfare fund. Current contract expires on Nov. 15. Industry spokesmen characterized overall demands of the union as "excessive" and said they plan to offer their evaluation of AFTRA's proposal, plus some conditions of their own, at a second meeting in New York today (Monday). In opening contract negotiations last Mon- day, AFTRA asked the employers to pay 10% of the gross compensation due each radio and tv performer into a special fund. The pension and welfare fund would be administered by a board of trustees, consisting of an equal number of industry and union representatives. The union also proposed a 20% across-the- board wage increase in both radio and televi- sion. In television the current scale for an actor speaking more than five lines in a 15-minute program is $79; in a half -hour show, $140.50, and in an hour show, $191. These fees include a fixed amount for rehearsal time and the union asked that the number of hours that television artists rehearse without compensation be de- creased. Drop Multiple Rate Another demand by AFTRA in television was a proposal to eliminate the "multiple dis- count rate" that governs payment to actors ap- pearing in across-the-board 15-minute shows. Currently, the one-time payment is $79 for a quarter-hour program, but under the "multiple discount rate" the networks can pay actors a total of $281 for the entire week. AFTRA asked that this formula be dropped and pay- ment be made on a one-time basis, so that actors appearing five days a week would receive $395 weekly at the present scale, plus an ad- ditional 20% in accordance with the suggested increase. Commercial announcers, under AFTRA's new demands, would benefit in a manner similar to actors. Another AFTRA demand centered around the revamping of the transcription contract. AFTRA asked for the adoption of a classifica- tion set-up similar to the one in force in tv THE LATEST WCKY WHAT'S THE WEATHER? In the WCKY listening area, folks KNOW — because WCKY is their weather station. Temperature and weather Every hour on the hour 3 Complete Forecasts Daily Direct from U. S. Weather Bureau Get Next To The Weather on WCKY ask us about weather adjacencies. under the Screen Actors Guild jurisdiction. Transcribed commercials to be used on a spot basis would be classified in three categories — "Class A," for those used in 21 or more cities; "Class B," six to 20 cities and "Class C," one to five cities. AFTRA demanded that "Class A" rate be increased by 200%; "Class B," 100% and "Class C," 20%. New York, Chicago and Los Angeles count as seven cities each. AFTRA Opens Negotiations With Ch icago Network O&O's NEGOTIATIONS for new contracts covering members of the American Federation of Tele- vision & Radio Artists employed at network o&o and affiliated stations in Chicago were opened there last week. Preliminary discussions on a proposed 20% wage boost in basic fees and the new welfare and pension plan were held with representa- tives of CBS's WBBM-AM-TV, NBC's WMAQ and WNBQ (TV), ABC's WBKB (TV), WGN- AM-TV and WLS. Talks resume this Tuesday. Meanwhile, it was reported that AFTRA had filed an answer to WGN Inc.'s charge that it was "unwilling to negotiate [new contracts] in good faith with a sufficient period of time for honest negotiations" [B«T, Oct. 11]. The union categorically denied the accusation in a reply filed with Region 13 of the National Labor Relations Board. The dispute has been assigned to Field Examiner Richard Simon, who also is investigating a case involving WGN Inc. and the Radio-Television Directors Guild local of Chicago over an issue dealing with supervisory employes. Clare, Flaherty Get Film Council Nominations TWO candidates, Ralph Clare, business agent, Teamsters' Studio Local 399, and George Flaherty, Hollywod international representative, International Alliance of Theatrical and Stage Employes, have been nominated for the presidency of Hollywood Film Council. The council is composed of unions and guilds repre- senting more than 24,000 employes in the tv film and motion picture industry. The election will be held this week. Other nominees, without opposition, are John Lehners, business agent, Film Editors Local 776, for vice president; incumbent Edwin T. Hill, secretary-treasurer, Property Craftsmen Local 44, for treasurer; incumbent H. O'Neil Shanks, executive secretary, Screen Extras Guild, for recording secretary; and Al Erickson, business agent, Laborers Local 727, Pat Somerset, assistant executive secretary, SAG, and Clayton Thomason, Scenic Artists Local 816, for trustees. Radio-Tv Writers Explore Representation by ANG MEETING of Hollywood radio-tv writers, to "explore their needs and feelings" toward affili- ation with American Newspaper Guild (CIO) was called for last Thursday. Joe Campo, ANG West Coast representative, told B«T that a request for assistance in organ- izing the radio-tv field had come from "several writers," but he could not identify any as former members of the now-defunct Television Writers of America. On the agenda of the meeting, one of a series held m New York, Chicago and other major cities, was discussion of (1) effective representation, (2) ownership rights, (3) in- Page 94 October 18, 1954 Broadcasting Telecasting r creased script fees and (4) re-use fees. In answer to the ANG effort to enter the entertainment field, F. Hugh Herbert, president, Writers Guild of America West, issued the fol- lowing statement: "I cannot believe the American Newspaper Guild has been given the proper facts in this situation. Otherwise, as a responsible organiza- tion, they would not have intervened in a field which has known enough disruption. Two years ago we concluded a history-making contract with the networks, establishing precedental terms for live tv writers. The certification pe- tition filed by the late TWA, on the eve of signing of this live tv contract, resulted in nothing but chaos, delay and loss — of residuals for writers and of dues spent on an unneces- sary jurisdictional warfare. . . ." "With 122 film tv contracts, WGA is obvi- ously well established in this field and eager to put the support of its 2,000 members be- hind negotiations for a live tv contract." "... I know as responsible an organization as the American Newspaper Guild would not be guilty of 'raiding' and I can therefore only assume they have been led down the garden path by those same dissidents who have for two years played an unsuccessful divide-and- conquer game and prevented an equitable tv contract with the networks. "I am certain that when the facts are ex- plained to the responsible leaders of ANG, as is now being done all over the country, the men whose strike we supported and toward whom we have always had the friendliest feel- ings will realize there is no 'vacuum in the field' as they have been led to believe. . . ." Meanwhile, WGAW spokesmen in Holly- wood said several of their members planned to attend last Thursday's meeting to "explain the situation" to ANG. KEAR Files Brief With FCC ALLEGATIONS concerning circumstances of the labor strike at KEAR San Mateo-San Fran- cisco were submitted to FCC last week by S. A. Cisler, president of the good music outlet. KEAR has denied it refuses to bargain with American Federation of Television & Radio Artists and National Assn. of. Broadcast Engi- neers & Technicians, but stated it will not ne- gotiate with both unions jointly as sought [B«T, Oct. 11 J. Mr. Cisler told FCC the unions are trying to make KEAR an "example" for the area. He also announced Tuesday that striking employes have been notified to return to their jobs or be dropped permanently from the staff. The strike began Oct. 5. Mr. Cisler said the station was off the air a few hours that day. NLRB Executive Supports KBLA Union Certification CHARGES that Broadcasting-Recording Engi- neers Local 45, International Brotherhood of Electrical Workers, Hollywood, obtained the right to represent employes of KBLA Burbank by "fraud" during a 1953 National Labor Re- lations Board election at the station were de- clared not valid by George Yager, acting NLRB regional director, after investigation. The station had asked that IBEW be decer- tified as bargaining agency because of alleged balloting irregularities and the threatened use of a purported union "blacklist" during the vote. Mr. Yager announced both sides have 10 days to file exceptions to his findings submitted Oct. 7. Station executives told B»T they "defi- nitely" would submit a brief to NLRB in Washington. Fetzer Employes' Bid Denied PETITION of NABET (CIO) for separation of WKZO-AM-TV Kalamazoo, Mich., techni- cians into a separate bargaining unit excluding employes of WJEF Grand Rapids, both owned by Fetzer Broadcasting Co., was denied Satur- day by the National Labor Relations Board. The board upheld a finding of its hearing of- ficer. NLRB found that the stations in the two cities are part of an integrated operation. Since 1946 technicians at the Fetzer stations in the two cities have bargained as a unit. PERSONNEL RELATIONS SHORTS International Brotherhood of Electrical Work- ers, Local 45, Hollywood, Oct. 6 won National Labor Relations Board election for jurisdiction over 49 KTLA (TV) Hollywood engineering and production employes by receiving more votes than International Alliance of Theatrical Stage Employes & Moving Picture Operators, same city, and National Assn. of Broadcast Employes & Technicians, that city. Songwriters Protective Assn. has opened West Coast offices at 6272 Sunset Blvd., Hollywood, with Ben Oakland as chairman of West Coast committee and Mrs. Terry Granson as office manager. PERSONNEL RELATIONS PEOPLE James S. Thomson, assistant business manager, International Sound Technicians Local 695, In- ternational Alliance of Theatrical Stage Em- ployes & Moving Picture Operators, Hollywood, appointed business manager, succeeding Dolph Thomas, who moves to Warner Bros. Pictures Inc., Burbank, Calif., as sound mixer. Norman Siegel, public relations director, Screen Directors Guild of America Inc., Hollywood, appointed to general committee, Royal Com- mand film show, London, England, Nov. 15. FROM CAT WHISKERS TO RABBIT EARS WMB V GREEN BAY PACKEI In 1924 Packerland radio enthusiasts marvelled when their "cat whiskers" brought in distant sounds, just as tv viewers in 1954 bragged when their wind-whipped antennas and super boosters brought them snow-covered, flopping pictures. But now 175,000 sets are bringing in the best of NBC shows and regional Packerland programs bright and clear on WMBV's Channel 11. And thousands of new viewers boast of perfect pictures with their inexpensive "rabbit-ear" an- tennas. They're all watching for you to "Come Eleven" on Packer- land's most powerful station. IN ©REEN BAY PACKERLAND nbc WMBNT*!! TELEVISION MARINETTE, WISCONSIN GREEN BAY: MILWAUKEE Phone HEmlock 5-9389 Phone WOodruff 4-3587 National Representatives VENARD, RINTOUL & McCONNELL, Inc. New York - Chicago - Los Angeles - San Francisco - Boston Broadcasting • Telecasting October 18, 1954 • Page 95 EDUCATION IN PUBLIC INTEREST Alabama Educ. Tv Unit Wins Birmingham Ch. 10 PERMIT for a new noncommercial educational tv station on reserved ch. 10 at Birmingham was granted by FCC last week to the Alabama Educational Television Commission. It is the 33d educational tv grant to be made since lifting of the freeze and reservation of channels. Effective radiated power for the new station will be 30.9 kw visual and 18.6 kw aural with antenna height above average terrain 530 ft. Technical equipment and physical plant for the new station is being furnished by ch. 6 WBRC-TV there, a George B. Storer outlet. Junior Leagues Assn. Holds Radio-Tv Workshop in Boston RADIO-TELEVISION workshop, sponsored by the Assn. of Junior Leagues of America Inc., was held in Boston last Thursday and Friday, with managers and producers of radio and tv stations in that city and faculty members of Boston U.'s School of Public Relations and Communications serving as panel speakers. The workshop was planned to help the Junior Leagues cooperate more effectively with their local stations. Sessions were held at WBZ-TV Boston and at the Lincolnshire Hotel. Miss Luella Hoskins, consultant on radio- } Minerva* RADIO & TV STOPWATCH COIL AND HAMMER SPRINGS UNCONDITIONALLY GUARANTEED FOR LIFE! Exclusive Minerva Coil Springs prevent failures from friction or wear. Independent Hammer Spring Mrcharism insu~ei prefect f|v-h?.ck to Zero every time! TIMES FILM FOOTAGE EXACTLY! Dial scaled to 00 and 36 ft. -per-minute register for 35 ?nd 16 mm. films. Small h-nd records up to #) 30 minutes; long hand completes revolution in 60 seconds. ACCURACY OF 7 — JEWEL NON-MAGNETIC MOVEMENT CERTIFIED BY WESTERN ELECTRIC ELECTRONIC TIMER. regularly at work in CBS. NBC and ABC Network Studios, as well as affiliates and independents thrrugh- out the country. New Color Catalog Now Ready — Write Today! We are headquarters for STOP-WATCH REPAIRS and SERVICING All makes — prompt service M. DUCOMMUN COMPANY SPECIALISTS IN TIMING INSTRUMENTS 580 Fifth Avenue, New York 19 PLaza 7-2540 Page 96 • October 18, 1954 television for the association, served as coordi- nator and technical advisor for the workshop. Participants included W. C. Swartley, general manager of WBZ-TV; Leo Martin, director of Division of Communication Arts, Boston U.; Par- ker Wheatley, general manager, WGBH; Harvey Struthers, general manager, WEEI; Dr. Milan Barnes, chairman, tv department, Boston U.; Dr. Nathan Maccoby, chairman, Opinion-Attitude Research Division, Boston U.; William B. Mc- Grath, managing director, WHDH, and Frederic Bailey, manager of WTAO-TV Cambridge. Also, James Kontoleon and George Sloan, fac- ulty of Boston U.; Marjorie Millis, W. Lawrence Baker and Louise Morgan, WNAC; Heloise P. Broeg, WEEI and president of the New England chapter. American Women in Radio and Televi- sion; Christine Evans, WHDH, and representa- tives of WNAC. N.C.U. Broadcast Enrollment Doubles 1953 Registration U. OF NORTH CAROLINA, Chapel Hill, an- nounces a fall enrollment double that of 1953 for its Dept. of Radio, Television & Motion Pictures. This department was formerly the Dept. of Radio. Coincident with the depart- ment name change last April the administra- tive board of the graduate school also approved the Master of Arts in Communication degree, which will require at least three and possibly four semesters beyond the BA degree in this field. Of the 128 students attending classes in the department, 83 are undergraduate majors or graduate students seeking special certificates or the MA degree in mass communication media, according to Earl Wynn, chairman of the department and director of the Communi- cation Center at the university. WBZ-AM-TV Presents Fellowship at Boston U. WBZ-AM-TV Boston last week presented a $1,000 fellowship for one academic year to the Boston U. School of Public Relations & Com- munications. Money for the fellowship was presented to the Westinghouse Broadcasting Co. stations by the Alfred I. duPont Awards Foundation for "meritorious service to the American people." The fellowship will pro- vide training in radio-tv to a man who is seek- ing an administrative career in the field of com- munications. W. C. Swartley, WBZ-TV general manager, and Paul E. Mills, general manager of WBZ-WBZA Boston-Springfield, made the presentation to the school. EDUCATION PEOPLE Sidney Solow, vice president and general man- ager, Consolidated Film Laboratories Inc., Hollywood, adds duties as instructor, Southern California U. photography and laboratory prac- tice theory course. EDUCATION SHORTS Northwest Radio & Television School, Portland, Ore., has acquired lease on new building, con- sisting of five studios covering 6,000 ft., in Hollywood. Cambridge School of Radio Broadcasting, Bos- ton, will occupy new quarters effective Nov. 1 at 489 Boylston St. Close Harmony i WINNING CONTESTANTS of a city-wide Red Feather Trio contest on WBZ-TV Boston, will be presented to the public over all the city's radio and tv stations in a united drive to put the Community Chest "over the top." The trio f: will sing many renditions of the campaign theme song during the month-long drive. P Music-Chest : WKNB-TV New Britain, Conn., recently do- nated air time to two civic campaigns being conducted in its area. Station personalities appeared on an hour-long show with the mayor and community chest officials as the kickoff ] ■to the local chest drive. Earlier a program ' ! of violin and piano selections had been pre- \ sented as the initial phase of the 1954 sub- scription campaign of the Hartford Symphony | Orchestra. Social Security WIP Philadelphia, realizing that changes in the social security law were not completely under- stood by the public, broadcast a transcribed re- port on the new legislation. The program, ( "You and Social Security," featured the district office manager and the field representative from the local social security office with Sam Serota, WIP special events director, acting as modera- | tor. Mobile Campaign in Scranton IN SUPPORT of the United Community Chest drive currently in progress, WQAN Scranton, Pa., has scheduled six special broadcasts in the campaign to originate from the station's t mobile unit which is bedecked with "red feathers." The unit will cruise around Scranton and the Lackawanna Valley carrying announ- cer Bill Pierce and campaign workers who will participate in interviews on the value of the work done by the Community Chest. Fire! AT WOW-TV Omaha, Neb.. "Uncle Tom" Chase, children's program personality, is con- HENRY DUPRE (r), personality of WWL New Orleans, is awarded a plaque from the Young Mens Business Club of that city for his ". . . outstanding unselfish service to children." Clarence Dubois, president of the club, presents the award. Broadcasting • Telecasting ■ ducting a fire prevention slogan contest on his multi-weekly afternoon show. Prize is a minia- ture hook and ladder fire truck. Palsy Slogan AN OLDSMOBILE 88 sedan will be given away by WFIL-TV Philadelphia Tom Moore- head, audience participation show m.c, to the person submitting the slogan deemed most suitable for use in the Cerebral Palsy drive. The station plans to include the slogan in its telethon scheduled for November. Community Problems TRANSCRIPTIONS of nine KNX Hollywood i This Is Los Angeles programs, recorded by public affairs director Dave Schowalter on specific community problems, have been pre- sented to organizations involved, for their use as educational material. Among groups receiv- ing transcriptions are Children's Hospital, Chil- dren's Adoption Society, Salvation Army, Union Rescue Mission and Resthaven. Oscar Appearance CELESTE HOLM, academy award winning movie star, was present at WJBK-TV Detroit, to spark a recruiting drive for workers to par- ticipate in the 1954 United Foundation Torch Drive. Miss Holm has been "barnstorming" for various charity drives and lending the prestige of her name to their campaigns. Slogans Aired YOUNGSTERS sending in winning entries to the "Safety Slogan Contest" conducted by Clare Cassidy, WTAG Worcester, Mass., folk singer, are rewarded with Burl Ives song books and an opportunity to recite their slogans or jingles on the air. Combined Telethon KGBT-TV Harlingen, Tex., originated a March of Dimes telethon which also was carried by KRGV-TV Weslaco, KRIO McAllen, KBOR Brownsville, KURV Edinburg, and KRGV Wes- laco, all in Texas, plus XEO Matamoros and XEOR Reynosa, both in Mexico. Ail-Out Blood Drive "OPERATION BLOOD" by WFEA Man- chester, N. H, which featured a week-long pre-donation campaign with announcers, en- gineers, office workers and salesmen of the station participating, plus hourly messages from Manchesterites who had received Red Cross blood in time of need, produced, as the station termed it, "the highest number of new first- time donors in the history of the chapter (Red Cross)" and "the second highest number of pints of blood in the 33 months of the pro- gram." Saturated Community WKNE Keene, N. H, is planning a satura- tion campaign for the Community Chest Drive to include spot announcements by representa- tives of the benefitting agencies, recorded 10- second announcements by private citizens sup- porting the drive, programs devoted entirely to the campaign, plus inserted announcements by local sponsors into their own shows. 18-Hour Program FOURTH ANNUAL "Celebrity Parade for Cerebral Palsy," held under auspices of United Cerebral Palsy of New York City Inc., will be telecast over WABC-TV for 18 hours, starting at 10:30 p.m. Oct. 24, and continuing through 4:30 p.m. Oct. 25. Last year's actual collec- tions from a similar telethon totaled $508,000. Group is seeking $1 million in 1954 from all fund-raising activities, including the telethon. Magnificently Obsessed KGO San Francisco and Pacific Greyhound Lines recently played host to 125 children from Sacramento, Calif., orphanages at a beach and zoo outing. Reason for the holiday atmosphere was that KGO was helping to carry out the "magnificent obsession" expressed by the win- ner of an unfulfilled desire contest conducted by station personality John Harvey. Public Donation PORTIONS of the blood donor drive con- ducted in the studios of WHAS-TV Louisville, Ky., by the Red Cross Bloodmobile were tele- vised for public viewing. Employes of WHAS- AM-TV, the Courier Journal, and Louisville Times contributed 164 pints of blood during the two-day drive. KLAC Charity Show FIFTEEN THOUSAND people attended the third annual charity show for St. Anne's Foun- dation, staged last month in the Hollywood WLcrtn vvvvuu, mgr. SAN ANTONIO, TEXAS HOUSTON, TEXAS 5000 WATTS 5000 WATTS ON 630 ON 610 The Biggest Buy in the Biggest State! Ask the Walke r Representation Co., Inc. Broadcasting • Telecasting October 18, 1954 • Page 97 IN PUBLIC INTEREST AWARDS FBI Tribute A LETTER from J. Edgar Hoover, head of the Federal Bureau of Investigation, to WGAL-TV Lancaster, Pa., has ex- pressed appreciation to the station "for telecasting descriptive data on dangerous criminals being sought by the FBI, which now has brought about the apprehension of two badly wanted fugitives." The letter followed the capture in West Nan- ticoke, Pa., of Jack Harrison Chappel, wanted by the FBI, who was recognized by a WGAL-TV viewer after seeing the station's FBI Wanted Persons announce- ment. About two years ago, another WGAL-TV Wanted Persons announce- ment led to the apprehension of another fugitive in Lancaster. Bowl by KLAC Hollywood's "Big Five" disc m.c.'s [B»T, Sept. 20]. Gross receipts totaled $32,000, the station reports. Hospital Donation KYW Philadelphia, as a service to the "finish- the-job" fund drive of the $3.5 million Lower Bucks County Hospital, presented on its Citizen USA a summary of the labor donations and in- dustrial gifts given to the project. Labor-man- agement cooperation was cited as a major reason for the success of the building campaign. The hospital is 98% completed and 78% paid for. Children March CHILD FANS of KOMU-TV Columbia, Mo., collected $1,618 for the Emergency March of Dimes campaign when the opening of the drive was mentioned once on a multi-weekly chil- dren's program. Bulk of the contributions came from children whose average age was eight. Triple Telethon MORE THAN $250,000 in cash and pledges was raised by three telethons held on Sept. 18- 19 on behalf of the United Cerebral Palsy fund, UCP reported. The telethons were conducted over WDTV (TV) Pittsburgh, WSTV-TV Steubenville, Ohio, and WABT (TV) Birming- ham, Ala. Among the entertainers who ap- peared in the various cities were Roberta Quin- lan, Bob Eberle, John Reed King, Captain Video, Ray Malone, Jill Corey, Jimmy Carroll, Eileen Tobb and Bobby Wayne. KING-AM-TV Children's Shows SEATTLE Children's Home is richer by 5,642 jars of fruit which were contributed by children who came to see two performances staged by talent of KING-AM-TV Seattle at a local theatre. Only one show had been originally scheduled, but the tremendous turnout made another performance necessary. Baltimore Integration Program WAAM (TV), WBAL-TV and WMAR-TV, all Baltimore, simultaneously presented the city's police commissioner during the city's recent school integration crisis. A film of the talk was telecast six more times by WAAM and the station also invited the superintendent of schools to address its audience. Both offi- cials praised stations for its aid in averting trouble. Page 98 • October 18, 1954 Boys Bowl Game Telecast WMAR-TV Baltimore, Md., will telecast the Boy's Bowl Game this fall for the fourth con- secutive year. Proceeds of the game, sponsored by the Optimists Club, plus contributions of television viewers, will be used to further youth guidance work in Baltimore. WHLI Public Service Broadcasts WHLI Hempstead, L. I., N. Y., has made ar- rangements with nearly 100 school districts and the majority of industrial plants in the Long Island area to broadcast announcements on road conditions, bus and train schedules, work stoppages, school closures, telephone and elec- tric power service, etc., in case of storm or flood this winter. Commuters Time, Mon. thru Sat. morning show, will be the nucleus for any emergency broadcasts. 47-Station Fire Drill WHAS Louisville, Ky., initiated for the fifth consecutive year what it termed the world's largest fire drill, the station reported. Forty- seven stations throughout Kentucky carried the drill signal which resulted in 500,000 children simultaneously evacuating their schoolhouses. A 15-minute fire prevention show, "A Chance to Live," written by WHAS director of public affairs Dorcas Ruthenburg and narrated by WHAS newsmen Pete French and Paul Clark, was fed to the state-wide network at the time of the drill. Road to Sight WTVJ (TV) Miami, Fla., and the Miami Daily News teamed up to restore the sight of a boy blind for 11 of his 15 years. A specialist had offered to perform, free of charge, an operation which would partially restore the youngster's sight if he could be brought to Boston. The boy's family could not afford the travel and hospital expenses so the station and newspaper raised $2,200 to defray the cost. Hour-Long Drive WLWT (TV) Cincinnati, recently raised $24,- 000 for the Emergency March of Dimes. Of the total, nearly $17,000 was collected on a special hour-long program in which a thousand persons presenting contributions were viewed as they filed past the station's cameras. WCPO-TV Pony Contest WCPO-TV Cincinnati enriched the county polio fund by some $2,000 when it received over 5,000 replies to a pony-naming contest conducted by station personality Colin Male. Each suggested name had to be accompanied by a donation for the drive. The pony was the winner's prize. WKRC-TV Appeal WKRC-TV Cincinnati dramatized the appeal for Emergency March of Dimes funds by tele- casting movies of a 13-year-old polio victim in her iron lung at Cincinnati General Hospital and asking viewers to contribute enough silver to match her 90 pounds. About $1,700 would have matched her weight. Contributions amounted to $24,000. DuPont Sets Deadline For Radio-Tv Awards NOMINATIONS are being accepted through Dec. 31, 1954, for the 12th annual awards of the Alfred I. duPont Awards Foundation, ac- cording to the foundation. One large station and one small station will again receive awards for "outstanding performance in the public in- terest" and a third award will go to a radio or tv commentator whose work has been dis- tinguished by "aggressive and consistently excel- lent and accurate gathering of news in the pub- lic interest." Each award carries a stipend of $ 1 ,000 and also offers the privilege of establish- ing a scholarship or fellowship for the benefit of the radio and tv industries. Nominations for 1954 awards should be mailed to the Cura- tor, Alfred I. duPont Awards Foundation, Washington & Lee U., Lexington, Va. In announcing opening of nominations for 1954, foundation curator O. W. Riegel called attention to the new educational opportunities award winners may create through a revision in the foundation trust indenture which permits winners to make their cash awards the basis for scholarships and fellowships established in their name and the name of the foundation. An award winner may set up one or more scholar- ships for advanced study in radio-tv at any ap- proved university or technical institution. Three previous winners have taken advantage of the scholarship plan: WFIL Philadelphia, 1950 winner, established the first scholarship, at Penn State College; Joseph C. Harsch, 1951 winner in the commentator category, established a scholarship at the U. of Wisconsin, and WMT Cedar Rapids, Iowa, a 1952 winner, is assisting a young man for radio work in the agricultural field. Mail Ad Awards to Radio-Tv BROADCASTERS were among the 65 winners of awards presented in the 26th annual contest for direct mail campaigns, sponsored by the Direct Mail Advertising Assn., it was announced last week at the opening of DMAA's conven- tion in Boston. All winning campaigns are on display at the hotel. Additional sets of these winners are being made to tour the U. S. and Canada for meetings, conventions and direct mail courses. On the network level, the west- ern division of NBC received an award. Mt. Washington Tv Inc., Portland, Me., licensee of WMTW (TV) Poland Spring, won one of 10 gold mail box awards presented for out- standing winning campaigns. CUP AND SCROLL presented annually by WBT Charlotte to the North Carolina sta- tion excelling in news broadcasting and giving Associated Press the most protec- tion was presented to WEEB Southern Pines last week by Yates McDaniel, AP Pentagon correspondent. Left to right: Mr. McDaniel; Charlie Clapp, WEEB news director, and Jack Younts, WEEB owner. Broadcasting • Telecasting AWARD SHORTS J. R. Whitworth, chief engineer. WJTV (TV) Jackson, Miss., presented Award of Merit for "outstanding contribution to television broad- casting" from Resnick Foundation, Ellenville, N. Y., at 4th annual IRE Professional Group of Broadcast Transmission Systems symposium, Cleveland. Tommy Tucker, host, Shoppers Guide, WMBR- TV Jacksonville, Fla., proclaimed "Ambassador of Good Will for the State of Florida" for work in state promotion. KNX Hollywood presented award from Los Angeles Community Chest for ". . . fostering better understanding and support . . ." of Chest. WWOR-TV Worcester, Mass., presented Dis- tinguished Service Award for public service on behalf of cerebral palsy victims by United Cere- bral Assn. of Massachusetts. Don Cameron, formerly news editor, WFDF Flint, Mich., and presently with NBC news room, N. Y., commended by Flint City Com- mission and local officials for exceptional radio reporting to Flint area during tornado, June 1953. Citizens' Mutual Automobile Insurance Co. of Howell, Mich., presented radio advertising award for mutual casualty companies at 20th Ad-Sales Conference of Mutual Insurance Companies, N. Y., Oct. 3-6. Agency for ac- count: Clark & Bobertz Inc., Detroit. Packard-Bell Co. (tv set manufacturers), L. A., presented trophy from Glamorama Show in that city for outstanding leadership in design and performance. W. W. Chambers Sr. Memorial Award for ex- cellence in tv advertising, established by Adv. Funeral Directors of America Inc. at annual meeting in Cleveland, in memory of W. W. Chambers Sr., founder of W. W. Chambers Co. (funeral homes), Washington. Marlin Perkins, conductor, NBC-TV Zoo Pa- rade, honored by New Jersey State Fair awards committee for "Best program in its classifica- tion." KITO San Bernardino, Calif., presented award from Caiifornia State Fair for In the Public Interest series. WTPA (TV) Harrisburg, Pa., presented award from United Cerebral Palsy for telethon earlier this year which raised over $50,000. Richard Carlson, star, Ziv Television's / Led Three Lives, presented New Jersey State Fair Annual Television Blue Ribbon Award on be- half of program. Joseph J. Micciche, radio-tv coordinator, Los Angeles County, presented "Publicist of the Year" award from Los Angeles Publicity Club, for "fostering and maintaining a high standard of ethics in the publicity profession." Nancy Holme, woman's commentator, KABC Hollywood, presented "Woman of the Year" award from Eta Upsilon Gamma sorority, Woodbury College, L. A., for "outstanding achievement in public education." WSYR-AM-TV Syracuse, N. Y., presented Cer- tificate of Appreciation from Syracuse Red Cross for cooperation in summer blood collec- tion. UHF-TV installations to date have been made f / by A using only aluminum In Waveguide, PRODELIN is preeminent ...with all products field-proven... conserve power in UHF-TV. Call on PRODELIN to assist you in all phases of this important new development. 315 Bergen Avenue Kearny, New Jersey Wand Service Organjiation tor PRODUCT BtVUOPMiNT COMPANY, INC Manufacturers of Antennas, Transmission Lines and Associated System Facilities Broadcasting • Telecasting October 18, 1954 • Page 99 INTERNATIONAL West Germans Expect Record Radio Output Output anticipated to be in ex- cess of last year's banner year when 2.6 million receivers were manufactured. GERMAN set manufacturers expect 1954 to be another record year. In 1953 radio set production in the area reached an all-time high of 2.6 million sets (including 520,000 for ex- port) representing a retail value of $115 mil- lions. For 1954 manufacturers expect a produc- tion total of 2.8 million radio sets. (Annual re- placement rate of old sets is listed at 1.25 mil- lion sets.) Considerable set sales gains were noted by almost all manufacturers from introduction of "3-D sound." 3-D sound invaded the radio field in Germany in a rush comparable to the various optical and audio gimmicks in the movie field back in Hollywood. Tv set manufacturers, according to latest statistics, expect a total of 140,000 to 150,000 sets to be shipped this year. Poor program- ming is being given by manufacturers in Ger- many as a main reason for rather slow sales. WESTERN EUROPEAN BRIEFS Copenhagen, Denmark, tv station has in- creased programming to daily transmissions . . . The Dutch television system plans to switch to daily operation in February of next year . . . Latest statistics indicate that there are now 3,200 licensed tv sets in Switzerland . . . In February 1955 a new Belgian tv station near Liege will be launched . . . Reports from Budapest, Hungary, indicate that a tv trans- mitter has been set up there and has started test transmissions ... In Bavaria, West Ger- many, the Wendelstein transmitter has gone on the air for the first time. Its power is 20 kilo- watts . . . New Eurovision hookup is planned for the time between Christmas and New Year . . . A newly constructed tv transmitter near Marseille, France, has joined the French net- work recently . . . First national tv exhibition of Belgium will be held in February 1955 in Antwerp, Belgium. Sponsor Film Services Corp. Contracts to Assist Agencies CONTRACTS FOR servicing films in Canada have been signed with a number of United States film producers by Sponsor Film Services Corp. Ltd., Toronto. The company now serv- ices films for a number of advertising agencies in Canada, including the shows Files of Jeffrey Jones for Needham, Louis & Brorby of Canada Ltd.; Range Rider and Life with Elizabeth for James Lovick & Co. Ltd.; Janet Dean and Douglas Fairbanks for Grant Adv. of Canada Ltd.; Liberace for sponsors handled by Young & Rubicam Ltd. and Spitzer & Mills Ltd., and Wild Bill Hickock for Leo Burnett Co. of Canada Ltd. All these agencies have offices at Toronto. Sponsor Film Services was formed at Toronto to look after film maintenance and other serv- ices which advertising agencies could not always do. The company works closely with Modern Talking Pictures, New York. Vice president and general manager of Sponsor Film Services is Bob Lee, former manager of CHUM To- ronto, and production manager is Allen Mills, formerly of S. W. Caldwell Ltd., film distrib- utor. Only 'Disabled1 "A PARALYZED person is not a crippled person; he's only disabled." That's the philosophy of Cam Langford, CHUM Toronto announcer, who has been 75% disabled since a 1952 automobile acci- dent. Mr. Langford, who will complete the return to normal living in two months when he marries his fiancee Ruth Win- ters, puts in a full day at his announcing chores besides devoting time to his fa- vorite hobbies, painting and collecting phonograph records. With the use of gadgets, mostly self-designed, the twenty- six-year-old Mr. Langford is able to do nearly all the everyday things he could before he was injured. Presently he handles his announcing duties from a special room in his home. CFPA-TV and CHCT-TV Begin Regular Programming CFPA-TV Port Arthur, Ont., after several de- lays, on Oct. 3 began telecasting on ch. 2. Station is located at the western end of Lake Superior and is licensed to Ralph H. Parker Ltd. President and general manager is Ralph H. Parker. CHCT-TV Calgary, Alta., started Oct. 8 on ch. 2 with temporary power of 16.5 kw visual, and will go to full power of 100 kw visual and 50 kw aural on April 1, 1955. Station uses a General Electric turnstyle four- bay antenna 989 feet above average terrain. Station is owned by Calgary Television Ltd. President is Gordon Love. Canada Tv Sets Counted THERE are now 853,114 television re- ceivers in Canada, according to a tabu- lation of the Radio-Television Manu- facturers Assn. of Canada and All-Can- ada Television, Toronto. This figure is up to Aug. 31, and shows 510,940 sets in the province of Ontario, 252,896 in Quebec, 51,459 receivers in British Co- lumbia, and 37,819 in the rest of Canada. CONTROL ROOM equipment of CFQC- TV Saskatoon, Sask., is viewed by (I to r) Herb Stewart, St. Petersburg (Fla.) tv con- sultant, Walter Romanow, CFQC-TV pro- duction manager, and Blair Nelson, CFQC-TV station manager. The station expects to begin operation late this month on ch. 8 with effective radiated power of 100 kw visual and 60 kw aural. Central Canada Sessions Plan Panel Discussions AGENCY AND STATION personnel will take an active part in the panel sessions of the Central Canada Broadcasters Assn. annual meeting at the Sheraton-Brock Hotel, Niagara Falls, Ont., Oct. 25-26. Panels will include: presenting station facts for the timebuyer, women as sales personnel and as customers, new ideas in broadcasting, the advertiser's point of view, agency problems, and radio sets of the future. The annual business meeting and election of officers will be held Oct. 26 with reports from W. H. Stovin, CIBQ Belleville, CCBA presi- dent, from E. Finlay MacDonald, CICH Hali- fax, president of the Canadian Assn. of Radio & Television Broadcasters, and Jim Allard, CARTB executive vice president. Prudential to Sponsor #You Are There' in Canada FOLLOWING a series of negotiations, the Prudential Insurance Co. of America, through Calkins & Holden, New York, will sponsor You Are There starting Nov. 21 on the Cana- dian Broadcast Corp. network in addition to its alternate-week sponsorship on CBS-TV in the United States. Complications arose in making up a sched- ule of 26 shows, the minimum acceptable to the CBC, and in clearing in Canada some of the shows sponsored in the U. S. by America's Electric Light & Power Companies. A union rule made it necessary to provide the Canadian series in a sequence that would show each program within 90 days of its original telecast in the U. S. Boyling, Finnerty Elected By Canadian Associations SYD BOYLING, CHAB Moose Jaw, Sask., was elected president of the Western Assn. of Broadcasters at the recent convention at Banff. Directors elected were F. H. Elphicke, CKWX Vancouver; Gerry Gaetz, CJCA Edmonton; Maurice Finnerty, CKOK Penticton, and John Craig, CKX Brandon. Maurice Finnerty was elected president of the British Columbia Assn. of Radio & Tele- vision Broadcasters at its annual convention at Harrison Hot Springs, B. C, which followed the Banff meeting. Ontario Political Slate Set FREE-TIME weekly political broadcasts in Ontario were started on Oct. 4, and will con- tinue until June 6, 1955. Eleven Canadian Broadcasting Corp. and independent stations are earring 30 weekly 15-minute programs, divided among the three leading political par- ties, with 12 for the Progressive-Conservative party, which is in power in Ontario, 10 to the Liberal party, and 8 to the socialist Cooperative Commonwealth Federation. INTERNATIONAL SHORTS CBI Sydney, N. S., is increasing power from 1 kw to 5 kw on 1570 kc with installation of new Canadian Marconi transmitter early in 1955 at new 14 acre transmitter site four miles east of that city. Page 100 e October 18, 1954 Broadcasting • Telecasting BROADCASTING TELECASTING mures Reprints of articles appearing in this section are available at nominal cost. Write to ■ R0AOCA8TING . TELECASTING NOTE • While we welcome the men- tion of our product on your programs, we ask that you respect our registered trade- mark. If it is impossible for you to use the full name correctly: "Scotch" Brand Cellophane Tape, or "Scotch" Brand Magnetic Tape, etc., please just say cellophane tape or magnetic tape. Thank you for your cooperation. MINNESOTA MINING AND MANUFACTURING COMPANY St. Paul ^* Minnesota ft There are all kinds of experts. Whatever their specialties, they all have this in common: a brand of skill that comes through long concentration on what they do best. For quality performance, it's logical to call on specialists with the greatest concentration of experience. In quality TV representation, this is Harrington, Righter and Parsons . . first to specialize exclusively in television . . first to realize the service the station owner needs can only come from the representative who concentrates on a limited list of quality stations. Inevitably, this attitude attracts the caliber of TV stations listed below. Harrington, Righter and Parsons, Inc. New York Ch icago San Francisco television — the only medium we serve WAAM Baltimore WBEN-TV Buffalo WFMY-TV Greensboro WDAF-TV Kansas City WHAS-TV Louisville WTMJ-TV Milwaukee WMTW Mt. Washington Page 102 • October 18, 1954 Broadcasting • Telecasting FROM NEWS TO BE-BOP A NEWSMAN MAKES THE TRANSITION- AND LIKES IT by Dick Doty "GOOD NEWS, Dick, we already have a show for you," he said. I He was Charles Siverson, WHAM's pro- gram director. It was my first day at WHAM— Oct. 5, 1953. I had joined the station as an announcer with the expectation that because of my background in radio and television news I would get a newscast before long. I smiled brightly. "What time of day?" "Late at night," Siverson replied. He paused. "It's a disc jockey program." Disc jockey! My smile faded. I had been in radio and television nine years — years de- voted exclusively to news, the past four years in New York as a commentator for NBC and assistant news director at WOR-TV. I considered myself a news man. Disc jockey show! Nothing in my background, except a lik- ing for 52nd Street jam sessions during un- dergraduate days, had prepared me for rec- ord spinning. The realization I was no longer going to be a reporter hit me like a cold shower. Was the change good? Was it bad? Those questions had to be answered. By me. To my own satisfaction. That night my wife was cheery. "I like music," she said, "and you'll do a good job." Her words were the shot in the arm I needed, and when I set down a list of the pros and cons it was with a let-the-chips-fall- where-they-may attitude, rather than with the feeling of the sergeant who has just been reduced to buck private. On the con side, of course, were the years I had spent learning the news game. In the pro column were the opportunities and the challenges. It is always a challenge to tackle something you have never tried before. More disc jockeys than newscasters are needed in broadcasting, an important point when a family is in the habit of eating. More important than anything else in the "pro" column, however, was an inescapable fact: I had moved my family from New York to Rochester, and I liked WHAM. I wanted to stay. In summing up, the pros far outbalanced the cons. I was now a disc jockey — an em- bryo, really. I pushed the years of news ex- perience into the back of my mind and dis- tilled from it the rest of the broadcasting know-how I had learned. The distillation proved comforting; I was essentially a broad- caster I discovered, rather than, as I had feared, essentially a newsman. Study was needed. The emphasis swung from the editorial pages to record reviews. Names like Kenton, Fisher, Elgart and Clooney took over the spots previously oc- cupied by the Adenauers, Bidaults, Harri- mans and McCarthys. The time they gave me was from 10:30 to 1:00 at night, with time out for news and sports at 1 1 :00. "It's called The Merry- Go-Round," they said. "Build a show out of it." WHAM has one big advantage at that hour: power. It is a 50 kw station on a clear channel and late at night covers some 40 states, all of Canada, Bermuda and islands in the Caribbean. WHAM had never before made a pitch for those out- lying listeners, but we decided to try it now. There are two ways to get attention for a new radio show: (1) hard-hitting promo- tion, or (2) gimmicks. Because the two Rochester newspapers and our most com- petitive radio station are under the same ownership, we decided on gimmicks. First gimmick was the "Pinpoint Club." Listeners writing in would have their home- town or farm pinpointed on a large map of North America posted in the studio. Back to them went our thanks on the air and a Pinpoint Club Membership Card in the mail. A Marine stationed in Puerto Rico wrote that we came in better than any stateside station. An expatriate New Yorker in Los Angeles mentioned that he went out to his car each night to listen to music from "God's country." From a remote section of Brit- ish Columbia came letters from a woman who said The Merry-Go-Round "keeps me company." From all across the South arrived mail from listeners saying they were glad to be "able to listen to something besides hill billy music." Letters came from New York City, Brooklyn, Long Island, New England, Wash- ington, Miami, Chicago, St. Louis, Cincin- nati, Detroit, Boston, the two Portlands — Maine and Oregon, Philadelphia, Atlanta, New Orleans, Jacksonville, Denver, and hundreds of way stations. We were impressed and hoped sponsors would be. They were not. "Wait till the ratings come out," they said. When the ratings did appear, they were disappointing, showing The Merry-Go- Round a little behind one other Rochester station. However, the ratings were only for the city of Rochester and did not take into account the big coverage the program was getting outside. We rolled up our sleeves and added more gimmicks. I began taking telephone calls on the air. I began asking a Merry-Go- Round Question of the Night — everything from "Should the wife have anything to say about picking out the family car?" to "Are American men becoming less romantic?" It paid off . . . and is still paying off. People who had been glued to television screens for three years report that they're back listening to the radio. They like to call to answer the question — the phone is busy continually for the whole two and a half hours — and they like to hear how their neighbors are answering it. Musically, The Merry-Go-Round is di- vided into sections. Part One — 10:30 to 11 — is the top hits of the day, with a swing instrumental or two tossed in. Following the news and sports is 15 minutes of "Bring Back the Bands" — a different top swing band each night. From then until midnight, more pop records. Then we put on the brakes. The last hour's music is soft and dreamy. From a mail count of zero when it went into its present form less than a year ago, The Merry-Go-Round now pulls upwards of a hundred pieces of mail every day. Now when we tell sponsors about the advantages of low-cost late-night radio we have a real story to tell. Bardahl Oil, which bought the "Bring Back the Bands" portion of the show, had planned to keep it only during August and September. They have now renewed in- definitely. Their dealers report Bardahl sales have taken a big jump, some reporting sales increases of 300%. The challenges for this newscaster-turned- disc-jockey are still there, but the regrets at leaving news, if there were any, are gone. This new route I am following is still un- paved in places, but I like the scenery, and I'm meeting a lot of swell people! ABOUT THE AUTHOR A veteran radio-tv newsman with station experience from Atlanta to Boston and three years as a network commentator, Mr. Doty a year ago suddenly found himself a disc jockey on WHAM Roch- ester. Here's his own story of the change from deadlines to discs. Broadcasting • Telecasting October 18, 1954 • Page 103 IN THE NEW SOUTH, A NEW SALES STORY HOW A QUALITY DEPARTMENT STORE USES RADIO TO KEEP ON TOP RETAILING HISTORY is being made in the heart of the South. An elderly and hallowed department store tradition has been smashed — the theory that retailers can't live without newspapers. It has been replaced by a new theory: Radio can do the basic department store job; no store should live without broadcasting. Scene of this important event is The Aug. W. Smith Co., famed half-century-old qual- ity store in Spartanburg, S. C. which modest- ly uses the slogan, "One of the Carolinas Finer Department Stores." The Aug. W. Smith Co. is located in a county that boasts more textile spindles and a larger peach crop than any other county in the United States. Some of these spin- dles are running below capacity, and South Carolina is an emergency drought area, but these conditions are temporary. The quick truth is that Spartanburg's leading store has discovered a more effec- tive way of selling merchandise — concentra- tion on radio instead of newspapers. This discovery grew out of the store's un- willingness late last spring to let the local morning-afternoon newspaper combine push it around. Largest newspaper advertiser in the area, The Aug. W. Smith Co. rebelled and took a simple step that has turned out to be amazingly effective: It reversed the 70-30 newspaper-radio advertising budget ratio. While it's assumed that one of these days the store and newspaper combine may re- sume more normal business relations, this much appears certain: • The Aug. W. Smith Co. will divide its promotion budget about equally among ra- dio stations and newspapers and never go back to the old ratio. Has business suffered without newspapers? Tom Q. McGee, president and treasurer: "No." L. Perrin Smith, vice president: "It hasn't hurt our sales." Mr. McGee is the son of H. Frank McGee, who joined Aug. W. Smith in set- ting up the store at the turn of the century. by J. Frank Beatty Mr. Smith is the son of Aug. W. Smith. Thus ownership of this famed retail enter- prise remains in the two old-line Carolina families. Just what has happened since newspapers were almost entirely abandoned last June 1? Mr. McGee: "While our total business is off a little for the nine months of 1954, as it is with practically all stores in the federal reserve district, we're right in line. We're delighted with radio." Mr. Smith: "The first two weeks in June, when we dropped newspapers, actually showed our sales were ahead of 1953 dollar- wise for the first time this year. One month sales are up, another month down, following the trend around this part of the nation." Mr. McGee likes radio: "We're through with the old radio-newspaper ratio. Depart- ment stores that use radio for a month or two don't give it a fair test. We've used it 14 years. Retailers should decide to spend a certain amount of money for a year and then go ahead and do it. Do I like radio? KEY LESSONS THESE are some key lessons learned by owners of The Aug. W. Smith Co., and their executives and floor people, since newspapers were relegated to a secondary spot in the store's budget: • Concentration on radio, with only occasional newspaper space, has sold merchandise faster than anyone believed possible. • More effort is being put into ra- dio, as well as other ways of merchan- dising, and results are forthcoming. These new techniques will be continued no matter what happens. • The customers like the shift to radio, judging by their comments. • Most of the buyers and floor people, long-time believers in news- paper space, are now radio boosters. • Radio's power to serve as the primary advertising medium is shown by files bulging with success stories. I love it. We haven't suffered without news- papers." Mr. Smith, a dyed-in-the-wool newspaper advocate, readily concedes his eyes have been opened as the radio experiment has unfolded. What do the customers think? Mr. McGee: "A lot of our customers are just tickled to death because we are now using more radio. You should see the radio results." Mr. Smith: "Radio is pulling traffic. Our customers are conscious of the fact they can get information about the store they didn't get before." What about the store's buyers? Maloy Rash, merchandising manager and head of the store's largest division vol- umewise — ready-to-wear: "Our volume is not off as much as the average division in this area. It's working out as well as before and at less cost, by reversing the newspaper- radio ratio. At first I wasn't entirely in favor of radio when Mr. McGee suggested the store was planning to drop newspapers. But Mr. McGee has proved his point — radio de- serves a major part in our promotion plans. Like Mr. McGee, I believe that probably a 50-50 newspaper-radio ratio is the answer." Alta Parham, silver and stationery buyer: "We sold silver trays on Jane Dalton's WSPA program. People came in, saying they had heard about the trays on the air. One lady in Union, 30 miles away, bought four trays." Nan Sizemore, hose, blouses, notions: "I like radio better than newspapers now." L. E. Gibson, for 21 years buyer and di- vision manager of ladies shoes: "Radio reaches people. If we go back to newspapers I advocate a 50-50 deal. Our percentage of sales in the shoe department is stacking up as well if not better than when we used almost exclusive newspaper advertising. I have been pleasantly surprised with results." Mr. Gibson was quite impressed recently when at least 50 people either stopped by his department or phoned him congratula- tions on his birthday. All said they had heard it on WSPA. Natalie Watson, buyer for jewelry and handbags: "I prefer radio. I find that radio Page 104 • October 18, 1954 Broadcasting • Telecasting can sell for me and my department both expensive and inexpensive merchandise." Now, how about the key figure who oper- ates between the departments and the store's management and ownership — Harry Smiley, advertising and promotion manager, a news- paper-trained executive: "I was pleasantly surprised that radio brought the response that it did. I'll admit that we learned many lessons. We have also learned that follow-through is as important in advertising, both visual and audio, as it is in golf. "There is definitely a place in department store advertising for radio. Stores, however, should be more selective and not just buy any radio time. Radio has certainly risen in my estimation." How did this Spartanburg media situa- tion come about? Mr. McGee: "The Herald and Journal told us last spring what we were to do, how we were to do it and how we were to pay our bills weekly." Then what? "We were their largest advertiser. We also were the first store in the state to use radio — starting with Jane Dalton on WSPA 14 years ago. So we told the papers we wouldn't sign June 1 and then got in touch with all local radio stations." The solution: "We stepped up radio, in- cluding WSPA, WORD, WJAN and WDXY (FM), aiming particularly at both men and women between 7:45 and 9:30 a.m. We added sports, too, on WDXY. In the past we had spent about $12,000 a year on radio and $36,000 on newspapers. We reversed the newspaper-radio ratio. Between June 1 and Oct. 1 we spent about $1,100 in newspapers, and paid cash for each ad. Mainly we use a quarter-page newspaper ad on a sale day and a few co-ops — about one or two news- paper ads a month." Revamping the Budget What about other local businessmen? "They were all upset at first by the news- papers' new policy. We understand many accounts cut their space or quit. At any rate, our people are the envy of the luncheon clubbers!" How about The Aug. W. Smith Co. ad- vertising budget? Mr. McGee: "We had been spending more money on radio than most department stores. Last Jan. 1 we started cutting news- papers, and cut radio some. Our advertis- ing budget was too high. The main cut was in newspapers. We used radio for specific items and some institutional, especially on Jane Dalton's WSPA program. Jane's pro- gram is synonymous with the store. If there was a clearance sale, we sold direct, but we're not a promotional type of department store. "Now we try to sell items on radio. All stations get the same items the same day." What are some of the items? "Well, today we have winter coats, tweed bags, daffodil bulbs (Mrs. Backhouse bulbs for only 10 cents, a traffic item), Gold Brick chocolate sundae, opera pumps, wood fibre flowers and several others. We have daily illuminated signs in and in front of ele- vators, plus displays on counters." In the department store business, a pic- ture of a coat or dress in a newspaper ad- vertisement is considered an impressive piece Broadcasting • Telecasting of promotion. The Aug. W. Smith Co. newspaper ads were styled much like the Lord & Taylor white space in New York. How about coats and dresses, especially at a quality store? Mr. McGee: "We had a Rothmoor coat promotion in August, using radio pre- dominantly, only one newspaper ad, per- sonal cards from salesmen to customers and an in-store contest gimmick. These coats are $89 and up to $129. We sold 66 pieces in two days, a total of $6,200." Mr. Rash, division manager: "This was the largest sale of Rothmoor coats in the entire Southeast regardless of size of store. People heard about the sale on radio and started coming in before the actual show- ing." Small stuff moves quickly, too, when pro- moted by radio. Mr. Smith: "A few weeks ago we found we had about 30 boxes of size 8V2 hose. Only 3% of women wear this size. Jane Dalton mentioned one morning we had these 8 Ms hose on sale at 59 cents. We sold 29 pairs in the next 20 minutes. That showed us how many people listen in view of the fact that only 3% of women use the item." How does The Aug. W. Smith Co. com- pare radio and newspapers? Mr. Smith: "On a shoe special, news- papers would bring possibly 100 customers banging on the door at 9 a.m. With radio, traffic will come over a three-day period. We stress quality but mention price where it's part of the story." Mr. Gibson: "We started our first clear- ance of summer shoes July 6. The sale was advertised exclusively on radio. It was the best shoe sale in the last 20 years with less mark-down than in previous years." Special-purchase sales, an important part FOUR RADIO SPECIALS on illuminated sign are discussed by two store officials (I to r), Harry Smiley, advertising and promotion manager, and Maloy Rash, merchandising manager of ready-to-wear, largest division in store. Specials are Nitety Nite sleepers, Rite Fit frocks, Mendel luggage and Spalding saddle oxfords. October 18, 1954 • Page 105 of department store business, are radio naturals. Mr. Rash: "We had 156 Ruth original children's dresses, regularly $7.98 to $12.98, selling them at $4.98 to $5.98 depending on size. The first day we sold 100, using radio exclusively. The rest were sold in the next couple of days, proving how people listen. "July 15 we had a sale of famous label ladies cotton and bemberg dresses, regularly $8.98 to $10.98, for $6.98. We had 220 dresses and sold 73 the first three hours after Jane Dalton mentioned them on WSPA. We got 200 more and used Jane again. Another sellout. We never did that well in newspapers." Another department store standby — August fur sales. Mr. Rash: "We built up our August fur sale for a week on radio, plus a small news- paper announcement. In three days we sold $5,000 worth of furs. It was the best August fur sale within my memory." And note this: Volume has not dropped at all in the men's department despite the general economic situation. THE FUTURE After four months with only token space in the Spartanburg dailies, plus space in Textile Tribune, a mailed shoppers' weekly, The Aug. W. Smith Co. is thinking along media lines this way: Mr. McGee: "We're crazy about radio and don't know what we would do without it. We have learned that an established store can do without newspapers. If we sign a newspaper contract we will not use anything like as much space. After all, we know newspapers aren't as necessary as they believe. There's a happy medium between radio and newspapers. We know we had been overdoing newspapers before, having refused to let them run over us and cram a deal down our throats. We weren't pessi- mistic or upset about dropping newspapers last June. We just wondered how well radio would do the main promotion job. Radio has done an outstanding job for us." Mr. Smith: "I definitely believe we should use both radio and newspapers." Mr. Smiley: "Radio has risen in my estim- ation. We have learned important lessons. Department stores should be more selective in their use of radio, not just buying time." Mr. Rash: "Radio can do a primary job for department stores if you put over a particular item. Repetition is the secret. Get people aware of an item and aware of the store. Radio is the best answer to a big promotion, giving more advertising per dollar than newspapers, judging by our four-month experience. All media are necessary. News- papers used to be supplemented by radio. Now radio is a basic medium." In four summer months The Aug. W. Smith Co. has discovered a retailing device that department stores have been slow to accept, possibly because most of their executives have been newspaper-trained and stick to the traditional, if old-fashioned, white-space formula. Spartanburg's newspapers, having ruffled the feelings of their best advertiser, have had the experience of watching a compet- ing medium deliver effective promotion — and at lower cost. 25 YEARS ON THE CHILDREN'S HOUR' THERE must be virtually millions of New Yorkers and out-of-town visitors to the city who swear by The Automat, more formally known as the Horn & Hardart Co., as their favorite eating place. In turn, H & H upholds one in- stitution it certainly must swear by over any other — The Children's Hour radio program (Sun., WRCA New York, 10:30-11 a.m. EST). Otherwise, why would the world-famed restaurant and retail store chain sponsor the well-known children's show continu- ously for 25 years, without even a sum- mer hiatus? The Children's Hour plus a 15 -minute Monday -through -Friday news program over WABC New York represents about 75% of H & H's adver- tising budget. It's bread-and-butter, or better still, ap- ple pie-and-coffee logic that has prompt- ed Horn & Hardart to pick up the tab each week for the past 25 years for a program it believes to be the oldest on radio (not including some that suspend for the summer) . Cyril V. Farley, exec- utive vice president of H & H, told B«T last week that year in, year out, The Chil- dren's Hour has proved to be a most sound advertising investment. It was 25 years ago the first week in October that The Children's Hour was launched on WCAU Philadelphia, under H & H sponsorship, shifting in 1931 to WABC New York (now WCBS New York) and in 1939 to WEAF New York (now WRCA). Mr. Farley, then asso- ciated with the company, said officials had one notion in mind: "Everybody loves children and will listen to them." This theory proved accurate, along CELEBRATING the 25th anniversary of The Children's Hour are (I to r) Hamilton Shea, general manager of WRCA- AM-TV; Cyril V. Farley, executive vice president of Horn & Hardart; Alice Clements, program producer and presi- dent of the Clements Agency, Philadelphia; Evangeline Hayes of Warwick & Legler, Hoffman agency; Alfred F. Trell, assistant general sales manager of Hoffman, and Ed Herlihy, m.c. of The Children's Hour. with a related conviction that the pro- gram would help to sell coffee, pies, des- serts, frankfurters and beans, and other items associated with The Automat. As a test, shortly after the program was launched, H & H offered a booklet to listeners. Mr. Farley insisted that at least 50,000 booklets would be sought, but some company officials were skepti- cal. Within a few days, more than 65,000 requests poured in. "After that," Mr. Farley recalled with a smile, "there never was any question about renewing The Children's Hour." Mr. Farley voiced the belief that chil- dren, after listening to the program, ask their parents to take them to The Auto- mat. When they grow up and have chil- dren of their own, he continued, they follow in this tradition. Long before The Pulse's disclosures on the growth and strength of summer ra- dio, Mr. Farley held the conviction that the season of the year was not significant — at least, so far as The Children's Hour was concerned. He said his company's research indicated that the program had a loyal audience at beaches and at sum- mer resorts, adding: "We never worry about the summer." During the tenure of the program over the past 25 years, H & H has grown from 18 retail stores to 48 and from 18 res- taurants to 45 — all in the New York area, according to Mr. Farley. Sales last year totaled $41,833,645, as against about one-half of that figure in 1929. Mr. Farley paid tribute to Mrs. Alice Clements, who conceived the program in 1929 and who still writes and produces it. It is Mrs. Clements' deep understand- ing of children, he said, that has played an important part in the success of the pro- gram. (Since 1949 the show has been simul- cast on WNBT [now W R C A - T V ] New York. Three years ago Hoffman Beverage Co., New York, became a co-sponsor of the tele- vision show with Horn & Hardart). On the anniversary program on Oct. 3, some of the program's alumni came back for a reunion. These in- cluded Robert Q. Lewis, Arnold Stang, announcer Guy Lebow, comedian Lee Good- man, Red Benson, bandleader Alvey West and comedian N e a 1 Stanley. "We're looking for- ward," Mr. Farley said smilingly, "to the next 25 years." Page 106 • October 18, 1954 Broadcasting • Telecasting NOW! the new Eliminates extra manpower requirements opaque and transparency projector REMOTE OR LOCAL CONTROL CHECK THESE NEW FEATURES • Completely automatic . . . utilizing features contained in the now famous Telop and Telo- jector . . . Slides change by push button control. • Sequence of up to 50 slides can be handled at one loading . . . additional pre-loaded slide holders easily inserted in unit. • Remote control of lap dissolves . . . super- position of two slides . . . and slide changes. • Shutter type dimming permits fades without variation of color temperature ... opaque copy cooled by heat filters and adequate blowers . . . assembly movable on base which permits easy focus of image. SCREEN OUT HIGH PRODUCTION COSTS FOR LOCAL SPONSORS Telop W by the elimination of extra manpower assures the production and projection of low-cost commercials that local sponsors can afford. It can be used with any TV camera including the new Vidicon camera. Telop M projects on single optical axis opaque cards, photographs, art work, transparent 3}A" x 4" glass slides, strip material, and 2" x 2" transparencies when Telojector is used with optical channel provided. Telop IE eliminates costly film strips and expensive live talent. WRITE FOR: Illustrated bulletin describing Telop M. specifications. Your request will receive prompt response. Telop HE. . . interior view of auto- matic slide holder which accommo- dates 4" x 5" opaque slides . . .One lens ... no registration problem . . . no keystoning. RESEARC AND DEVELOPMENT CO., Inc., Milliard St., Manchester, Conn. Division of the GRAY MANUFACTURING COMPANY Originators of the Gray Telephone Pay Station and the Gray Audograph and PhonAudograph . Broadcasting • Telecasting October 18, 1954 • Page 107 PROGRAMS & PROMOTION WLAM-TV AIRS FRENCH SERIES WLAM-TV Lewiston, Me., began broadcasting a weekly one-hour time segment of three pro- grams in the French language on Oct. 5. In a predominantly Franco-American community, the station is airing La Chanson Francaise (7- 7:15), Plaisir (7:15-45) and Vita Caron (7:45- 8) every Tuesday evening. All of the programs' formats are musical. WLAM has been broad- casting radio programs in French for seven years and reports maintaining a "sold out" status with them. Of the WLAM-TV programs, two are participating and the other is sponsored by the local Manufacturers National Bank. WIP PLUGS RADIO VIA 'POST' BLOW-UP of the Oct. 2 Saturday Evening Post cover, which illustrated people caught in the "World Series Fever" and listening to the games by radio under varied conditions, was placed by WIP Philadelphia in an annual dis- play of the station in the window of a Phila- delphia retail outlet. The display was headed with "Wherever you go, there's radio." WKZO-AM-TV BOOTH AT FAIR SOME 15,000 autograph books were distributed at the Kalamazoo County Fair during Septem- ber by WKZO-AM-TV Kalamazoo, Mich., in- viting persons to compete for a 21 -inch tv set by securing the signatures of seven of 11 sta- tion personalities. Chuck Lambert, WKZO disc m.c, originated three daily record shows from the fair booth and supplied entertainment for fairgoers. Listeners were urged to attend the event and visit the stations' booth at times set aside for station breaks and special shows, such as farm, sports and interview programs. BOTTLE OPENER PROMOTION "TOPS THEM ALL," claims WEEB Southern Pines, N. C. in sending to advertisers and agencies a bottle opener promotion piece. The station adds the opener is "Opening a way for more business every day." WATV (TV) 'ITALIAN SERIES' WATV (TV) Newark, N. L, started a new 13-week Report From Rutgers series Oct. 11, titled "An Italian Series." The program, aired Mondays, 9:30-10 p.m. EST, each week deals WINNERS of the WTVJ (TV) Miami sum- mer sales contest, Ed McHale (I) and Frank Boscia (r), are congratulated by John S. Allen, WTVJ vice president and general sales manager. Each winner will receive an all-expense trip for two to Mexico City. Nine WTVJ local account executives competed in the contest which ran from June 15 to Sept. 15. Day to Remember SEPT. 20 proved to be an eventful day for ch. 62 WFIE-TV Evansville, Ind., which saw these happenings take place: Jesse D. Fine, WFIE-TV president, pushed a button that began formal pro- gram operation of the station's new 12 kw GE transmitter. Just prior to sign-on, word reached News Director Fred Rolli- son of a $15,000 bank robbery in Evans- ville and word was carried to viewers when the station went on the air; acting on a tip, Mr. Rollinson and Hugh Dun- bar, sales promotion manager, rushed to a location where the alleged robbers were being apprehended. Photographs made on the scene were sent to the station in time to score a beat on all other media. That same day WFIE-TV General Manager Ted M. Nelson was made an Honorary Kentucky Colonel by a representative of Kentucky Gov- ernor Lawrence Weatherby, and a record was set in the station's sales dept. with a new high in both regional and local sales. Nor was the rest of the week par- ticularly dull, according to the station, which pressed the services of all avail- able staff members into finding a loca- tion for WFIE-TV's microwave unit so that viewers could see the World Series. with a different Italian city and features inte- grated demonstrations of modern methods used in language teaching. KTHT IMAGINARY BASEBALL FOR THOSE who have been unhappy since the baseball season ended, it is suggested they tune in KTHT Houston, Tex., this winter as that station broadcasts Phantom Baseball. Eight teams compose the imaginary "Winter League" and they play through until March when the "winning team" will receive the "league pennant." KTHT reports it has taken three months to work out the details of the league, in which statistics of daily play, such as batting averages, team averages and pitch- ing percentages, will be kept. The station de- scribes the fictitious baseball as "revolutionary" for radio. WSAI REVAMPS FOR BASEBALL TO ALLOW both the Cincinnati Redlegs base- ball broadcasts and programs of station per- sonalities to be heard at convenient times. WSAI Cincinnati is rescheduling several shows to bring the baseball games' time within the frame of the latter programs. Sherwood R. Gordon, president and general manager of WSAI, said that it is easy for a station to lose a large number of listeners by arbitrarily re- placing established programs with baseball or some other special event. With the reschedul- ing, Mr. Gordon said WSAI believes that ". . . our schedule will allow Cincinnati listeners to hear the games and still listen to their regular favorites . . ." FINNS COMMEND WBBM SERIES WBBM Chicago has been commended by the Finnish Consul in Chicago for its The Seventh Continent series which discussed "Finland . . . Nation on a Tightrope." The praise was ex- tended to Virginia Renaud, WBBM education director, and Budd Blume, writer of the docu- mentary. Ernest L. Knuti, Chicago consul, complimented the station on "the excellent treatment of so vast an area of material," and thanked the two persons for "a good job on Finland." WNYC 'QUIZ TIME' SERIES COMPETING TEAMS from the 16 different municipal departments of New York City are featured on the new Quiz Time series which began over WNYC there Oct. 8. The teams are tested on civic affairs, with each one challenged on some question concerning the department of the opposing group. The series, moderated by Dr. lohn Furia of New York's department of personnel, is designed to show how city employes serve the residents of New York. WGN-TV VERSION OF BINGO TV PROGRAM version of bingo, called Play Marko, bowed Oct. 10 on WGN-TV Chicago, with Howard Dorsey as emcee. To play the game, home viewers secure two special bingo- type cards at a grocery store, fill out both with their own combination of numbers in the blank spaces and mail one to the station. Mr. Dorsey picks numbered ping-pong balls out of a plastic bowl and his assistant, "Miss Marko" (Adrienne Falcon), posts the numbers on a giant marko card. When a line is filled horizontally, vertically or diagonally, the game is completed and the viewer with the winning card calls WGN-TV. UHF RECEPTION TIPS NINE STEPS and a post script to good uhf reception is being sent to set owners, adver- tisers and agencies by WWLP (TV), ch. 61 in Springfield, Mass. Including information on how to install antennas, the best way to con- vert receivers and tips on getting the best re- ception, the two stapled sheets also bill local and network programs and the staff of WWLP. The station claims that, as of Oct. 1, there are 148,000 tv sets which can receive its signal. OIL PROGRESS FILM COINCIDENT with the opening of Oil Prog- ress Week Oct. 10, the American Petroleum Institute released for television and theatrical showings a 29-minute color film, "The Story COLIN M. SELPH (r), president-general manager of KEYT (TV) Santa Barbara, escorts California Gov. and Mrs. Good- win J. Knight on a tour of the station's facilities. Mr. Selph interviewed Gov. and Mrs. Knight on a show saluting Old Span- ish Days Festival in Santa Barbara. Page 108 • October 18, 1954 Broadcasting • Telecasting THE FOX of WFOX Milwaukee changes hands, as does the station. Charles J. Lanphier (I), president of Wisconsin Broad- casting System Inc., WFOX licensee, hands over the station's mascot to Joseph A. Clark, president of Business Management Inc., new WFOX owner. The sale was made so that Wisconsin Broadcasting could exercise its ownership option in WTVW (TV), new ch. 12 station there. of Colonel Drake," which recreates the be- ginning of the oil industry in the U. S. in 1859. An API spokesman said "many" tv stations throughout the country had scheduled the mo- tion picture during Oil Progress Week and pre- dicted that within six months 90% of all U. S. tv outlets will have shown it. Prints of the film are obtainable from the nearest district office of API or from the national headquarters at 50 W. 50th St., New York, N. Y. NEW NBC-TV SERIES NBC-TV has launched a new series titled Modern Romances, described by the network as "a new departure" in daytime television drama. In contrast with the usual programs of that type which have a continuing plot, Modern Romances each week offers a com- plete story with a complete change of cast and a different author. The program is broadcast Mondays through Fridays and occupies the 4:45-5 p.m. time slot. CBS-TV FILM SALES CONTEST CBS TELEVISION Film Sales has announced that a Gloria Swanson Glamor Contest will be staged early in 1955, conceived to interest stations and sponsors in its new Crown Theatre film series, starring Miss Swanson. The contest, open to women between 18 and 80, is designed to interest Miss Swanson's older fans and at- tract new ones. Contestants will write letters explaining why they enjoy Crown Theatre, en- closing a boxtop of one of the sponsor's prod- ucts. The contest will be staged on a local level by individual stations with winners com- peting for national awards. ROY ROGERS IS POPULAR POPULARITY gained through radio and tele- vision, as well as other media, is responsible for the over $34 million grossed in retail sales during 1954 by Roy Rogers Enterprises, Larry Kent, the NBC Radio and NBC-TV cowboy star's business manager, has announced. While entertainment media appearances are the basis for merchandising success, Mr. Kent said the PROBLEM SOLVED • ••with an EMSCO • self supporting •••••TV tower* •••• • ••• For TV installations within small, congested areas, Emsco "Towers of Strength" meet all requirements. Emsco self-support- ing triangular towers provide: Safety factors in excess of antici- pated stresses . . . less horizontal and vertical deflection . . . less cost per lineal foot. Emsco towers meet rigid RTMA and AISC standards. Bolted con- struction permits quick, sure visual inspection. Hot dip galva- nizing reduces maintenance costs . . . insures long structural life. Every Emsco tower design is unconditionally guaranteed! . . . backed by a pioneering experience of more than 25 years in steel tower fabrication . . . and by a staff of structural engineers who are specialists in tower design. For guyed or self-supporting towers unequalled for safety . . . performance . . . and economy . . . specify Emsco. Prompt delivery assured! Broadcasting Telecasting October 18, 1954 Page 109 PROGRAMS & PROMOTION MILESTONES operation of Roy Rogers Enterprises is con- ducted separately and the $34 million figure applies only to the firm's merchandising. 'CAREER HOUR' SERIES COLLEGE RADIO Corp., New York, is starting a new program series, The Career Hour, on 50 college radio stations throughout the country. Produced by the College firm in conjunction with Career Publications Inc., the program shows the needs of companies which are active in college recruiting. To be heard through the school year, the show will feature music and commercials on job opportunities, including talks by company officials and inter- views with recruiters. Sponsors for the five- day-a-week show include American Airlines, Anglo California National Bank, Burroughs Corp., Chance-Vought Aircraft Inc. and North American Aviation Inc. WESTINGHOUSE FREE SERVICE BUYERS of Westinghouse radio sets now are offered free service on all new receivers for 90 days after the date of purchase. R. L. Sunde- fur, sales manager of the Westinghouse tele- vision-radio division, noted that the company has long guaranteed replacement of defective parts for 90 days, but expressed the belief that the new "reliability feature" will be appreci- ated by consumers. He said the buyers who wish to take advantage of the free policy may return the set to the dealer from which it was purchased, and it will be serviced by Westing- house radio servicemen. ► KRKO Everett, Wash., recently completed its 34th year of broadcasting and used a sat- uration campaign to let its listeners know that the station's 35th year had begun. Spot an- nouncements, station breaks, news stories and news features were aired all through the 18- hour broadcast day. People prominent in local and state affairs recorded statements wishing the station well on its anniversary. ► WALTER McCOY, chief engineer of WJAS Pittsburgh, is celebrating his 29th year with the station. ► JERRY STRONG, WMAL-AM-TV Wash- ington, D. C, is observing his 21st year in radio. ► GEORGE HOFFMAN, ASCAP comptroller, marks his 25th year with the performing-rights society. ► JACK BENNY, CBS comedian, has begun his 23rd consecutive season on the air. ► LARRY LAZARUS, budget director, CBS Inc., Hollywood, is celebrating his 25th year with the network. ►PHIL LALONDE, general manager CKAC Montreal, Que., is observing his 25th year with the station. ► WILFRED O'BRIEN and ALFRED BALL- ING, engineers, are celebrating their 25th an- niversaries with Stromberg-Carlson stations WHAM-AM-TV and WHFM (FM) Rochester, N. Y. ► WMEX Boston, Mass., marks its 20th year on the air this month. ► HENRY WEBER, musical director, WGN- AM-TV Chicago, presented scroll on his 20th anniversary with the organization. ► LARRY LORENZ G. WOLTERS is ob- serving his 25th anniversary as radio editor of the Chicago Tribune. ► MALCOLM McCORMACK, farm director for WBZ-WBZA Boston-Springfield, Mass., re- cently received a 25-year pin for his years of STARTING 12th year on WIOD Miami, Jodean P. Cash (r), president of Fuchs Baking Co., signs 52-week renewal con- tract with Robert L. Fidlar, WIOD com- mercial manager, for a saturation spot campaign on behalf of Holsum bread. This new Model 600 weighs 28 pounds - price $498 ($545 including carrying case. A matching amplifier-speaker unit, Model 620, weighs 16 pounds, price $149.50.) 18,000 HOURS and still within specs" says Francis Broil, Chief Engineer, KOMO, Seattle "Our first Ampex recorder showed us what a real professional machine can do. After 1 8,000 hours of heavy use, the frequency response and audio characteristics of our Model 300 head are still within the original published specifications. This kind of performance sold us completely on Ampex — that's why we've added four Ampex 350's." • NOW an Ampex for every broadcast need With the addition of the new lightweight Model 600 series, Ampex now offers your broadcast station a superior machine to meet every tape requirement . . . from distant field pickups to major network recordings. For top-ranking performances and rehearsals and programs involving extensive editing, dubbing and "spot" announcements, choose from the Series 350 . . . for recordings "on location" that assure studio fidelity and accuracy, choose from the Series 600. All Ampex recorders have the same basic head design. THE ULTIMATE IN PRECISE TIMING WITH HIGHEST FIDELITY Ampex timing accuracy is so excellent (± 0.2%) that tapes are always on speed — without program crowdings or cutoffs. Ampex reproduction is so faithful that it is indistinguishable from a live broadcast — the result of an unsurpassed combination of broad frequency response, wide dynamic range and imperceptible flutter and wow. ccef>ted as llie cfignature of C^erjection in^Caf>eQtylachi For a convincing demonstration, contact your Ampex Distributor today (listed in Yellow Pages of Telephone Directory under "Recording Equipment" Canadian General Electric Company in Canada. Write today for further information and complete specifications; Dept. D-1880 AMPEX CORPORATION, 934 CHARTER STREET, REDWOOD CITY, CALIFORNIA Page 110 • October 18, 1954 Broadcasting • Telecasting I FIRST CHOICE Sponsor and Station • • • With more and more money invested in film, advertisers are demanding better and better projection — insisting upon maximum quality at the tube — quickest possible reaction to selling messages. As a result, they favor stations using the Eastman 16mm. Projector, Model 250. Six reasons why the EASTMAN I6MM. TELEVISION PROJECTOR, Model 250, rates A- 1 with everyone ... 1. Variable Transformer permits raising or lowering level of illumination to accommodate material used. Tungsten light source — protected by standby lamp. 2. Increased Signal Strength: Optical system allows use of high red and infrared absorbing filter. Assures clearer pictures, greater signal strength. 3. Still-Frame Projection: With unwanted radiation removed, and separate drive for shutter, single frame of film can be left indefinitely in gate. 4. Refined Sound System with low flutter and distortion gives optimum results for either emulsion position. 5. Projection Optics: An tj 1 .5 optical system corrected for the 12:1 magnification required by television provides truly high resolution. 6. Lower Maintenance. Heavy-duty mechanism designed for long life, trouble-free operation, minimizes repairs. Model 250 is available for prompt delivery. :!|; For further information address: Motion Picture Film Department Eastman Kodak Company Rochester 4, N. Y. East Coast Division West Coast Division 342 Madison Avenue 6706 Santa Monica Blvd. New York 1 7, N. Y. Hollywood 38, California Midwest Division I 37 North Wabash Avenue Chicago 2, Illinois DOMINATES Long Island's Big, Rich NASSAU COUNTY * * * $7,582 INCOME PER FAMILY (Sales Mgt.) * * * WHLIhasal arger daytime audi- ence in the Major Long Island Market than any other station. (Conlan) SELL THE GolDen 1Harhd~ CI/ 0F 0/10 AMERICA'S NEGRO POPULATION WDIA-- 50,000 WATTS Here is a new "golden market" of 1,466,618 negroes! 37% of the total area population . . . one- tenth of the entire negro popula- tion of America! And it can t be reached except with WDIA, the first and only 50,000 watt station to broadcast exclusively to the rich negro market. TOP HOOPER AND PULSE RATED STATION IN THE MEMPHIS MARKET! WDIA —MEMPHIS, TENN. REPRESENTED BY JOHN E. PEARSON CO., DORA-CLAYTON AGENCY, SOUTHEAST MILESTONES SEVEN HUNDRED guests showed up to help devour this multi-tiered birthday cake at the annual party staged last month by WNHC-AM-FM-TV New Haven and WHAY New Britain, both Conn., at Holiday Hill, Cheshire, Conn. Officers of the corpora- tion controlling the stations about to enjoy some of the refreshments are (I to r): Ed Taddei, executive vice president; Patrick Goode, president, and Aldo DeDominicis, treasurer and general manager of the corporation. service with the organization. ► KTUC Tucson, Ariz., is celebrating its 25th anniversary. ► REG HARRIS, studio supervisor, WIP Phila- dephia, is celebrating his 20th year with the station. Also observing milestones with the station are BILL MANNS, announcer, and CHARLIE DROCK, staff engineer, 12 years each, and JOHN MAXWELL, 11 years. ► CARLTON BROWN, supervisor of trans- mitters, and ROBERT COE, transmitter oper- ator, are celebrating their 15th and ninth anni- versaries, respectively, with WDRC-AM-FM Hartford, Conn. JACK ZAIMAN, news com- mentator, is observing his 18th year with the stations. LEIF JENSEN, announcer, is observ- ing his eighth anniversary, and CORINNE MATTES, assistant bookkeeper, has observed her third. ► KFUO St. Louis, Mo., owned by the Lutheran Church — Missouri Synod, celebrates its 30th year of broadcasting in December. ►TOM MOOREHEAD, announcer, WFIL-TV Philadelphia, is celebrating his 15th year with the station. ► THE COLLEGIANS, amateur theatrical ag- gregation, is celebrating its fifth year of per- formance over WMAR-TV Baltimore. ► BARNEY KEEP, disc m.c, is celebrating his 10th anniversary with KEX Portland, Ore. ►MILDRED FUNNELL and GLORIA BROWN, women's program personality team, are starting their 1 0th year together on WTAM Cleveland. ► WEEI Boston, is beginning its 30th year on the air. The only CBS Radio network-owned station in New England began operation Sep- tember 29, 1924. ► WPEN Philadelphia celebrated its 25th an- niversary with a cocktail party and buffet dinner for the station's employes. ► CHICAGO THEATRE OF THE AIR be- gins its 15th season of broadcasting this month. ► KRXL Roseburg, Ore., is beginning its fourth year on the air. ► VINCE LLOYD, sports announcer, WGN- AM-TV Chicago, is observing his fifth anni- versary with the stations. ► ABC-TV's Super Circus marked its sixth birthday Oct. 3. ► BING CROSBY, singer, is celebrating his 20th year in broadcasting. ► KTUR Turlock, Calif., is observing its fifth anniversary. ► WOTW-AM-FM Nashua, N. H., last month completed seven years on the air. ► ROBERT WILLIS, ERIC HERUD, LEON- ARD MESSINA, and FRANK BUNETTA have received 10-year gold pins from the Du- Mont Television Network in recognition of their service to the company. ► ANN SELTMAN, traffic manager, WPTF Raleigh, N. C, has completed 10 years with the station. Page 112 • October 18, 1954 Broadcasting • Telecasting jnfndkew M CORPORATION 3 6 3 EAST 75th STREET • CHICAGO 19 PERFORMANCE GUARANTEED*SYSTEMS FEATURING VSWR low enough for color television New Andrew copper clad . . steel waveguide • Andrew UHF Coaxial line • Andrew high efficiency Steatite line for VHF Andrew transmission systems for today's TV will not be obsoleted by tomorrow's colorcasting— 2f» Our high technical standards are backed by a 20 year record of accepting systems responsibility, and we invite you to write for a copy of our guarantee policy. Andrew will design and engineer a complete system for your station now —and accept a contingent order to be placed through your transmitter manufacturer at a later date. Broadcasting • Telecasting October 18, 1954 • Page 113 EXCITING NEW EFFECT! The ROTATOR Lens For TV and Film Cameras Now you can make your subjects walk on walls, create that rocking the boat effect, or rotate the scene 360° with this new addition to the Camart Optical FX unit. Present owners need only the Rotator Lens. Price: $150.00 CAMART OPTICAL FX UNIT Create from 2 to 7 identical images in rotation, from a single object. Unit is complete with four surface prism, re- volving housing, and base assembly. Price: $119.75 Additional effects prisms available. Spe- cial adapters for TV Cameras. Send for descriptive literature. THE CAMERA • MART inc. 1845 Broadway, near 60th Street New York 23, N. Y. • Circle 6-0930 Cable Address - CAMERAMART with SOUNDCRAFT PROFESSIONAL RECORDING TAPE micre-peiished " Cleaner highs, clearer lows, more faith- ful reproduction— yours with Soundcraft Professional Recording Tape. It's the only tape that is Micro-Polished* . . . pol- ished, buffed and repolished to pro- duce a mirror-smooth surface. In ad- dition to lower distortion, Soundcraft Micro-Polished Professional Tape assures uniformity of output, improved high frequency response, better head con- tact and longer head life. Next time, get the best professional tope. Get Soundcraft . . . it's Micro- Polished! REEVES SOUNDCRAFT CORP. Dept. Q-10A 10 East 52nd Street New York 22, N. Y.< ••AT. APPLIED FOi. FOR THE RECORD Station Authorizations, Applications (As Compiled by B • T) October 7 through October 13 Includes data on new stations, changes in existing stations, ownership changes, hearing cases, rules & standards changes and routine roundup. Abbreviations: CP — construction permit. DA — directional an- tenna. ERP — effective radiated power. STL — studio-transmitter link, synch, amp. — synchro- nous amplifier, vhf — very high frequency, uhf — ultra high frequency, ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, mc — megacycles. D — day. N — night. LS — local sun- set, mod. — modification, trans. — transmitter, unl. — unlimited hours, kc — kilocycles. SSA — special service authorization. STA — special tem- porary authorization. (FCC file and hearing cocket numbers given in parentheses.) FCC Commercial Station Authorizations As of Sept. 30, 1954* AM FM TV Licensed (all on air) 2,602 535 112 CPs on air 14 24 t316 CPs not on air 121 14 150 Total on air 2,616 559 428 Total authorized 2,737 573 578 Applications in hearing 137 2 167 New station requests 155 3 12 New station bids in hearing 76 0 151 Facilities change requests 128 8 15 Total applications pending 658 83 182 Licenses deleted in Sept. 0 2 0 CPs deleted in Sept. 2 0 8 * Does not include noncommercial educational fm and tv stations, f Authorized to operate commercially. Am and Fm Summary through Oct. 13 Appls. In On Pend- Hear Air Licensed CPs ing ing Am 2,629 2,591 141 155 76 Fm 559 538 36 4 0 Television Station Grants and Applications Since April 14, 1952 Grants since July 11, 7952: vhf uhf Total Commercial 255 309 5641 Educational 15 18 33 Total Operating Stations in U. S.: vhf uhf Total Commercial on air 283 119 402 Noncommercial on air 4 3 7 Applications filed since April 14, 7952: New Amend. vhf uhf Total Commercial 928 337 718 528 1,247» Educational 55 28 27 55» Total 983 337 746 555 1,302* 1 One hundred-three CPs (18 vhf, 85 uhf) have been deleted. - One applicant did not specify channel. ' Includes 32 already granted. 4 Includes 597 already granted. ACTIONS OF FCC New Tv Stations . . . ACTIONS BY FCC Birmingham, Ala. — Alabama Educational Tv Commission (WEDM [TV] Munford) granted noncommercial educational vhf ch. 10 (192-198 mc); ERP 30.9 kw visual, 18.6 kw aural; antenna height above average terrain 530 ft., above ground 187 ft. Estimated construction cost $500, first year operating cost $30,000. Post office address 714 Protective Life Bldg., Birmingham. Studio and transmitter location Red Mountain, Birming- ham. Geographic coordinates 33° 29' 20" N. Lat., 86° 47' 59" W. Long. Transmitter and antenna RCA. Legal counsel Hogan & Hartson, Washing- ton. Consulting engineer A. D. Ring Assoc., Washington. Principals include President Ray- mond D. Hurlbert and Secretary Thomas D. Russell, secretary-14.4% stockholders WRLD-AM- FM Lanett, Ala., owner of WRFS-AM-FM Alex- ander City, Ala., and 16%% stockholder WCFS Covington, Ga. Applicant will be furnished tech- nical equipment and physical plant by WBRC-TV Birmingham. Granted Oct. 13. APPLICATION Lewiston, Idaho — Lewiston Tv Co., vhf ch. 3 (60-66 mc); ERP 1.49 kw visual, 0.75 kw aural; antenna height above average terrain 1107 ft., above ground 149 ft. Estimated construction cost $102,605, first year operating cost $120,000, revenue $150,000. Post office address 1411 Fourth Ave. Bldg., Seattle. Studio location to be determined. Transmitter location 3 miles N.W. of Clarkson, 2.5 miles S.W. of U. S. 195. Geographic coordi- nates 46° 27' 25" N. Lat., 117° 05' 57" W. Long. Transmitter and antenna RCA. Legal counsel D. F. Prince, Washington. Consulting engineer Frank H. Mcintosh, Washington. Applicant is subsidiary of Cascade Bcstg. Co., owner of KIMA-AM-TV Yakima, Wash., 40% owner of KWIE Kennewick, Wash., and applicant for sat- ellite station on ch. 19 at Pasco, Wash. Officers are Pres. Thomas C. Bostic, vice pres. -16.5% owner of KIMA; Vice Pres. J. Barry Watkinson, engineer-0.5% owner of KIMA, and Sec.-Treas. Frank E. Mitchell, vice pres. -0.5% owner KIMA. A. W. Talbot is pres. -73. 5% owner KIMA. Filed Oct. 8. APPLICATION AMENDED Jonesboro, Ark. — Harold E. King & Helen W. King d/b as Regional Bcstg. Co. amends bid for new tv station on ch. 8 to specify studio location as Route #2, Old Paragould Rd., on Hwy. #4, 1 mile E. of Jonesboro, and studio location to KTRM Building, 603 Madison. Filed Oct. 5. Existing Tv Stations . . . ACTIONS BY FCC KAKE-TV Wichita, Kan.— KAKE-TV Inc. grant- ed STA to operate commercially on ch. 10 for the period ending Jan. 29, 1955. Granted Oct. 6; announced Oct. 12. WJTV (TV) Jackson, Miss.— Miss. Pub. Co. granted mod. of CP for ch. 25 to change ERP to 191 kw visual, 102 kw aural; antenna height above average terrain 720 ft. Granted Oct. 8; announced Oct. 12. WNBF-TV Binghamton, N. Y. — Clark Associates Inc. granted mod. of CP for ch. 12 to change ERP to 166 kw visual, 83.2 kw aural; antenna height above average terrain 1,200 ft. Granted Oct. 8; announced Oct. 12. APPLICATIONS KQXI (TV) San Jose, Calif.— Standard Radio & Tv Co. seeks mod. of CP for ch. 11 to change ERP to 5.6 kw visual, 2.8 kw aural; antenna height above average terrain 2,769 ft. Filed Oct. 8. WTVS (TV) Detroit, Mich.— Detroit Educa- tional Tv seeks mod. of CP for noncommercial educational ch. 56 to change ERP to 219.4 kw visual, 119.4 kw aural; antenna height above average terrain 537.6 ft. Filed Oct. 8. Page 114 • October 18, 1954 Broadcasting • Telecasting WXEL (TV) Cleveland, Ohio — Empire Coil Co. seeks mod. of CP for ch. 8 to change ERP to 316 kw visual, 188.7 kw aural: antenna height above average terrain 1,000 ft. Filed Oct. 4. KOIN-TV Portland, Ore.— Mt. Hood Radio & Tv Bcstg. Corp. seeks mod. of CP for ch. 6 to change transmitter location to 5516 S.W. Barnes Rd., Portland, and studio location to 140 S.W. Columbia, Portland. Filed Oct. 6. WHTN-TV Huntington, W. Va.— Greater Hunt- ington Radio Corp. seeks mod. of CP for ch. 13 to change ERP to 316 kw visual, 158 kw aural; transmitter location to approximately 13.6 miles S.W. of Huntington; antenna height above aver- age terrain 1,271 ft. Filed Oct. 11. STATIONS DELETED WOSA-TV Wausau, Wis. — Alvin E. O'Konski. FCC deleted tv station on ch. 16 at request of attorney. Deleted Oct. 11. WFRB (TV) Utica, N. Y. — Richard H. Balch granted request for cancellation of CP for new tv station on ch. 19. Deleted Oct. 8; announced Oct. 12. ■» CALL LETTERS ASSIGNED WJBF (TV) North Augusta, Ga.— Ga.-Carolina Bcstg. Co., ch. 6. Changed from WJBF-TV. WANE-TV Ft. Wayne, Ind.— Radio Ft. Wayne Inc., ch. 69. WNDU-TV Notre Dame, Ind.— Michiana Tele- casting Corp., ch. 46. KSTF (TV) Scottsbluff, Neb.— Frontier Bcstg. Co., ch. 10. WINR-TV Binghamton, N. Y. — Southern Tier Radio Service Inc., ch. 40. New Am Stations . . . ACTIONS BY FCC Delta, Colo. — Monarch Bcstg. Co. granted 1400 kc, 250 w unlimited. Post office address % D. E. Towne, 1410 N. 18th St., Grand Junction, Colo. Estimated construction cost $10,517, first year op- erating cost $36,879, revenue $42,000. Principals include President D. E. Towne (62%), KEXO Grand Junction chief engineer; William Pozun (14%), manufacturer of redwood specialties, and C. J. Pozun (14%), manufacturer of redwood specialties. Granted Oct. 6. Baxley, Ga. — Farnell O'Quinn granted 1260 kc, 1 kw daytime. Post office address Baxley, Ga. Estimated construction cost $18,900, first year op- erating cost $18,000, revenue $30,000. Mr. O'Quinn is general manager and 25% stockholder of local department store. Granted Oct. 6. Columbia, Mo. — Cecil W. Roberts granted 1580 kc, 250 w daytime. Post office address 909 Michi- gan Ave., Farmington, Mo. Estimated construc- tion cost $11,000, first year operating cost $30,000, revenue $40,000. Mr. Roberts is owner of KREI Farmington, Mo., KCHI Chillicothe, Mo., KCLO Leavenworth. Kan., KCRB Chanute, Kan., and WBLN-TV Bloomington, 111. Granted Oct. 6. Jackson, Tenn. — Dr. Alexander Leech and Wil- liam E. Leech d/b as Jackson Bcstg. Co. granted 1460 kc, 1 kw daytime. Post office address Elks Building, Jackson. Estimated construction cost $15,500, first year operating cost $30,000, revenue $42,000. Principals include Dr. Alexander Leech \Vz), veterinary clinic, and William E. Leech, attorney. Granted Oct. 6. Salt Lake City, Utah— William W. Phillips granted 860 kc, 1 kw daytime. Post office address 1379 Blaine Ave. Estimated construction cost $26,140, first year operating cost $29,000, revenue $38,500. Mr. Phillips is former radio parts dis- tributor. Granted Oct. 6. Andrews, Tex. — Joseph E. Young & Archie W. Holman d/b Andrews Bcstrs. granted 1360 kc, 500 w daytime. Post office address % Joseph E. Young, Andrews. Estimated construction cost $13,650, first year operating cost $14,400, revenue $20,000. Principals in general partnership include Joseph E. Young (V2), employe at KERB Kermit, Tex., and Archie W. Holman (V2), lumber com- pany owner. Granted Oct. 6. APPLICATIONS Georgetown, Del. — Rollins Bcstg. Inc., 1250 kc, 1 kw daytime. Post office address Moore Bldg., Rehoboth Beach, Del. Application is contingent on move of WJWL Georgetown to Philadelphia. Applicant proposes to use all existing equipment and other facilities of WJWL and therefore no expenditures are involved. Applicant owns WJWL; WRAD Radford, Va.; WNJR Newark, N. J.; WHRN-AM-TV Dover, Del.; WRAP Nor- folk, Va., and WAMS Wilmington, Del. Princi- pals include Pres. O. Wayne Rollins (50%); Vice Pres. John W. Rollins (45%), and Treas. Kath- erine E. Rollins (5%). Filed Oct. 7. Madison, Ga.— David Leonard Hitchcock, 1250 kc, 1 kw daytime. Post office address Beacon Heights, Madison. Estimated construction cost $15,650, first year operating cost $10,140, revenue $100. Mr. Hitchcock is owner of local electrical appliance company. Filed Oct. 7. Greenville, Miss.— Delta-Democrat Pub. Co., 900 kc, 1 kw daytime. Post office address P. O. Box 665, Greenville. Estimated construction cost $16,800, first year operating cost $50,000, revenue $60,000. Principals include Pres. William Holding Carter Jr. (34.05%), journalist; Vice Pres. Betty W. Carter, and Sec. -Treas. John T. Gibson (24.95%), general manager of Delta- Democrat Pub. Co., a newspaper. Filed Oct. 5. Klamath Falls, Ore.— C. E. Wilson, P. D. Jack- son & W. H. Hansen d/b as K-Lad Bcstrs., 900 kc, 1 kw daytime. Post office address P. O. Box 1109, Medford, Ore. Estimated construction cost $12,650, first year operating cost $48,000, revenue $52,000. Principals in equal partnership include C. E. Wilson O/3); P. D. Jackson (%), and W. H. Hansen ( \'3 ) . All are associated in the owner- ship of KBOY Medford, Ore. Filed Oct. 6. Ocean Lake, Ore. — Lincoln Electronics Inc., 1230 kc, 250 w unlimited. Post office address 816 Weatherly Bldg., Portland, Ore. Estimated con- struction cost $15,000, first year operating cost $28,200, revenue $33,000. Principals include Pres. Robert G. Beattie O/3). chief engineer at KPDQ Portland; Vice Pres. Willard L. Guthrie O/3), KPDQ program director, and Pat (Sheldon) Mason (%.), skating rink and ballroom owner. Filed Oct. 4. Gresham, Ore. — C. H. Fisher & Edna E. Fisher d/b as Multnomah Bcstrs., 1230 kc, 250 w unlim- ited. Post office address 3540 New Klickitat St., Portland, Ore. Estimated construction cost $20,000, first year operating cost $50,000, revenue $60,000. Principals in equal partnership include C. H. Fisher (50%), owner of KIHR Hood River, and V-i owner KVAL-TV Eugene, both in Oregon, and his wife Edna E. Fisher (50%). Mr. & Mrs. Fisher are equal partners in bid for new am station at The Dalles, Ore. Filed Oct. 4. APPLICATIONS AMENDED Paducah, Ky. — E. Weaks McKinney- Smith amends bid for new am station on 1560 kc 500 w unlimited, directional to specify 1 kw. Filed Oct. 7. Ephrata, Pa. — Garden Spot Bcstrs. Inc. amends bid for new am station on 1310 kc 1 kw daytime, directional to specify 500 w. Filed Oct. 7. McMinnville, Tenn. — Cumberland Valley Bcstg. Co. amends bid for new am station on 580 kc 1 kw daytime to specify 960 kc 500 w. Filed Oct. 11. Existing Am Stations . . . ACTIONS BY FCC WNES Central City, Ky.— Muhlenberg Bcstg. Co. granted mod. of CP to change transmitter location to east side of U. S. Hwy. 62, approx. 1.3 miles S of city limits and change studio location to site to be determined. Granted Oct. 4; announced Oct. 12. WINN Louisville, Ky. — Kentucky Bcstg. Corp. granted CP to change transmitter location to Lexington Rd. & Grinstead Drive, Lexington. Granted Oct. 7; announced Oct. 12. KBRL McCook, Neb.— The McCook Bcstg. Co. granted CP to change from 1450 kc 250 w un- limited to 1300 kc 1 kw daytime. Granted Oct. 6. WBUY Lexington, N. C. — Davidson County Bcstg. Co. granted CP to change from 1450 kc 250 w unlimited to 1440 kc 5 kw daytime. Granted Oct. 6. WDKD Kingstree, S. C— Palmetto Bcstg. Co. granted CP to change from 1300 kc 1 kw day to 1310 kc 5 kw day. Granted Oct. 6. KRKL Kirkland, Wash.— East Side Bcstg. Co. granted CP to change from 250 w daytime to 1 kw daytime on 1050 kc. Granted Oct. 6. KDPR Casper, Wyo. — Donald L. Hathaway granted CP to change from 1 kw unlimited to 1 kw night, 5 kw daytime, unlimited on 1470 kc. Granted Oct. 6. APPLICATIONS KCLS Flagstaff, Ariz. — Charles J. Saunders tr/as Saunders Bcstg. Co. amends bid to change from 1360 kc to 600 kc to specify 500 w night, directional, and 5 kw day. Filed Oct. 7. KOSI Aurora, Colo. — David M. Segal tr/as Mid- America Bcstg. Co. seeks mod. of CP to change from 1 kw to 5 kw on 1430 kc. Filed Oct. 9. WJWL Georgetown, Del. — Rollins Bcstg. Inc. seeks CP to change studio and transmitter loca- tion to Philadelphia. Filed Oct. 7. WOPA Oak Park, 111. — Richard Goodman, Mason Loundy, Oak Park Arms Hotel Inc. & Egmont Sonderling d/b as Village Bcstg. Co. amends bid to change transmitter location from Oak Park to Chicago to specify deletion of Oak Park Arms Hotel from partnership. Filed Oct. 7. KOEL Olewein, Iowa — Northeast Iowa Radio Corp. seeks CP to change from 500 w daytime, directional to 1 kw daytime, directional. Filed Oct. 4. New Fm Station . . . ACTION BY FCC Bakersfield, Calif.— KLEF Bcstrs. granted CP for new class B fm station on ch. 223 (92.5 mc); ERP 16.5 kw; antenna height above average ter- rain 360 ft. Granted Oct. 6. Control Functions separate from metering Rack cabinets standard equipment Cabinets interwired/ ready to use Generous facilities for expansion «vlOTE CONTROL SYSTEM *0* UNATTENDED OPERATfQv # Delivery excelU # Nation-wide sales and service # Three separate direct reading meters # The complete system Branches in New York, Washing' ton, Atlanta, Houston and Los Angeles. Field sales engineers everywhere. GATES RADIO COMPANY Manufacturing Engineers Since 1922 QUINCY, ILLINOIS > - - U.S.A. Broadcasting • Telecasting October 18, 1954 • Page 115 FOR THE RECORD Existing Fm Stations . . . ACTIONS BY FCC KSON-FM San Diego, Calif.— KSON Bcstrs. granted mod. of CP to change to ch. 284 (104.7 mc). Granted Oct. 6; announced Oct. 12. WHBF-FM Rock Island, 111— Rock Island Bcstg. Co. granted STA to permit operation from 6:00 p.m. to midnight for period ending March 31, 1955. Granted Oct. 4; announced Oct. 12. Ownership Changes . . . ACTIONS BY FCC KFSD-AM-TV San Diego, Calif.— Airfan Radio Corp. granted transfer of control to KFSD Inc. for $2.2 million plus [B«T, Aug. 21]. KFSD Inc. is new firm controlled by New York investment house of Fox, Wells & Co., part owner ch. 14 WWOR-TV Worcester, Mass. Granted Oct. 13. KCOG Centerville, Iowa — The Centerville Bcstg. Co. granted voluntary assignment of license to Hiawatha Bcstg. Inc. for $65,000. Principals in- clude President S. A. Chesley (28.6%), former owner KJOE Shreveport, La.; Vice President Jeannette Burch (27.3%); Secretary Harry L. Hanson Jr. (6.6%), owner of radio repair shop, and Treasurer Dale G. Chesley (27.3%), ordnance works foreman. Granted Sept. 8. [B-T had erroneously reported S. A. Chesley to be present owner of KJOE. KJOE is presently owned by Audiocasting Inc.] WLEX-TV Lexington, Ky.— Central Ky. Bcstg. Co. granted assignment of CP to WLEX-TV Inc. No consideration involved as principals retain identical interests. Granted Sept. 27; announced Oct. 6. WAPA-TV San Juan, P. R.— Jose Ramon Qui- nones granted assignment of CP to Ponce de Leon Bctsg. Co. of P. R. for $20,000 in equipment. Mr. Quinones retains 78% interest. Other principals include Goar Mestre (8%), Abel Mestre (6%), and Luis August Mestre (6%); all are principals in CMQ-AM-TV Havana and the Circuito CMQ radio-tv networks. Granted Oct. 6. WJZM Clarksville, Tenn.— Elmer T. Campbell and John Parry Sheftall d/b as Campbell & Sheftall granted involuntary assignment of license to new partnership of same name composed of Mr. Sheftall and Gladys W. Campbell, executor and heiress of estate of Mr. Campbell, deceased. Granted Oct. 13. KNEL Brady, Tex. — G. L. Burns granted invol- untary assignment of license to Geno M. Burns, executor of the estate of G. L. Burns (100%), deceased. Granted Oct. 4; announced Oct. 12. KCYL Lampasas, Tex. — Lampasas Bcstg. Corp. granted voluntary acquisition of negative control of licensee by both James E. Nugent and Dean Turner through purchase of 12.8% interest for $5,400. Granted Oct. 4; announced Oct. 12. KDAV Lubbock, Tex. — Western Bcstg. Co. granted assignment of license to limited partner- ship of David P. Pinkston (50%), Leroy Elmore (30%), & David R. Worley (20%) d/b as KDAV Ltd. Granted Oct. 1; announced Oct. 6. WIRO Ironton, Ohio — Iron City Bcstg. Co. Firm in July was granted transfer of control to C. A. Baker and Clinton E. McElroy through pur- chase remaining 50% interest of Theodore M. Nelson and William P. Shannon for $17,000. In B»T July 19 it was reported incorrectly that Mr. Baker becomes sole owner. He now shares ownership (50% each) with Mr. McElroy. Granted July 14. APPLICATIONS WPRY Perry, Fla. — E. P. Martin, A. B. Martin, Elmo B. Kitt, John A. Branch & John D. Golf d/b as Pasco Bcstg. Co. seeks voluntary assign- ment to identical partnership d/b as Taylor County Bcstg. Co. Principals also own WDCP Dade City, Fla. Filed Oct. 10. WEBQ- AM-FM Harrisburg, HI. — Harrisburg Bcstg. Co. seeks voluntary assignment to parent comoany First Trust Association. Filed Oct. 8. KFBI Wichita. Kan. — KFBI Inc. seeks voluntary transfer of control to Hutchinson Tv Inc., oper- ator of KTVH (TV). KFBI stock will be ex- changed for Hutchinson stock on a 23,i shares for one share basis. Principals include Presi- dent W. D. P. Carey; Vice President-Secretary R. E. Dillon and Vice President-Treasurer John P. Harris. Filed Oct. 1. KATZ St. Louis, Mo.— Sam Johns tr/as St. Louis Bcstg. Co. seeks voluntary assignment of CP for new am on 1600 kc 1 kw daytime to Cora Lee Garrett (51%) & Bernice Schwartz (49%) d/b as St. Louis Bcstg. Co. for $1,170 for expenses incurred in acquiring the permit. KGFW Kearney, Neb. — Central Neb. Bcstg. Corp. seeks voluntarv assignment to partnership d/b as Central Neb. Bcstg. Co. for $96,508. Prin- cipals in partnership include George Peterson (20%), real estate and restaurateur; George Kotsiopulos (20%), dry cleaning; Peter J. Paul (20%), retaurateur; A. C. Mitchell (10%), real estate; George Mitchell (10%), government em- ploye, and John C. Mitchell (10%), attorney. Filed Oct. 1. WHLD-AM-FM Niagara Falls, N. Y.— Niagara Falls Gazette Pub. Co. seeks voluntary assign- ment of license to Earl C. Hull for $5,000. Mr. Hull is vice president of Niagara Falls Gazette, in charge of radio. Filed Oct. 1. Hearing Cases . . . INITIAL DECISION Waco, Tex. — New tv, ch. 10. FCC Hearing Ex- aminer John B. Poindexter issued initial decision looking toward grant of the application of KWTX for a new tv station on ch. 10 in Waco, Texas, and denial of the application of WACO Tele- vision Corp. for the same facilities. Action Oct. 7. OTHER ACTIONS Daytime Skywave — On petition of WLAC Nash- ville, Tenn., filed Sept. 29, the Commission ex- tended to Dec. 6 the date for filing comments in the matter of the daytime skywave proceeding (Docket 8333), and the date for filing replies to such comments was extended to Dec. 16. Action Oct. 6. High Frequency Broadcast Band Allocations — FCC finalized its proposed rule making of Aug. 5, and amended Part 2 of its rules concerning the allocation of frequencies in the bands 5950- 6200 kc, 9500-9775 kc, 11700-11975 kc, 15100-15450 kc and 17700-17900 kc for high frequency broad- casting in conformity with international agree- ment, effective Dec. 2. Action Oct. 6. WMGT (TV) North Adams, Mass.— FCC denied petition of WMGT (TV) North Adams, Mass., filed Sept. 17, for waiver of rules and for a special temporary authorization to operate on ch. 19 (now assigned to Utica, N. Y.), in lieu of ch. 74. Proposed rule making to effect this channel change was adopted Sept. 29, 1954. Action Oct. 6. Raleigh, N. C. — Ch. 5 proceeding. By memor- andum opinion and order the Commission re- versed the hearing examiner's ruling rejecting certain points of reliance of WPTF and Capitol Bcstg. Co. in the proceeding affecting their applications for new tv station on ch. 5 at Raleigh, N. C, insofar as the effect of such ruling is to bar the introduction of proper evi- dence on the questions raised for comparative purposes; denied their petitions and motions in other respects. Action Oct. 7. Oral Arguments — FCC scheduled the following oral arguments for Oct. 25: Corpus Christi, Tex. — Ch. 6, Baptist General Convention of Tex., KRIS. Sacramento, Calif. — Ch. 3, KCRA Inc., Sacra- mento Bcstrs. Inc. Shreveport, La. — Ch. 3, KTBS Inc., Interna- tional Bcstg. Corp. Chester, Pa. — Bid of WVCH to change from 250 w day to 1 kw day on 740 kc; WBMD intervenor. Action Oct. 7. Tv Assignment — FCC by memorandum opinion and order, denied petition of KTVE (TV), ch. 32, Longview, Tex., filed July 19, requesting amend- ment to Sec. 3.606 of the rules governing tv channel assignments, to delete ch. 7 from Tyler, Tex., on which CP is held by KLTV (TV). Action Oct. 6. Tv Assignments — The Commission invited com- ments on or before Nov. 12 to the following conflicting rule making proposals: (1) petition of June 4, by Elmira Television, Elmira, N. Y., to add tv ch. 9 to that city, and (2) proposal of June 24 by Williamsport Radio Bcstg. Associates Inc., to assign ch. 9 to Blossburg, Pa. Comr. Hen- nock abstained from voting. Action Oct. 6. Memnhis, Tenn. — FCC Comr. Robert T. Bartley granted petition of Southern Bcstg. Service for dismissal without prejudice of its bid for new am station on 730 kc 250 w daytime. Action Oct. 5; announced Oct. 8. Houston-Galveston, Tex. — FCC by order denied reauest by Houston Consolidated Television Co., KTLJ (TV), permittee of ch. 13, Houston, Tex., for temporary stay of grants to Gulf Television Co. (KGUL-TV), Galveston, Tex., for mod. of CP to change transmitter site and for license, and granted request of KGUL-TV for additional time until Oct. 19 to reply to the protest and petition of KTLJ. Action Oct. 13. Thermopolis, Wyo. — Thermopolis Bcstg. Co.; Mildred V. Ernst. FCC granted petition of Thermopolis for leave to' amend its application to specify 1050 kc daytime only in lieu of 1240 kc, U; submit new programming information, etc.; application as amended was removed from hearing docket; retained in hearing application of Ernst. Action Oct. 8. Routine Roundup . . . ACCEPTED FOR FILING Modification of CP WESO Southbridge, Mass., James W. Miller — Mod. of CP (BP-8449) which authorized a new standard broadcast station for extension of com- pletion date (BMP-6659). Remote Control KWTX Waco, Tex., KWTX Bcstg. Co.— (BRC- 550). Modification of CP WTVI (TV) Belleville, HI., Signal Hill Tele- casting Corp.— Mod. of CP (BPCT-1381) as mod., which authorized new tv station for extension of completion date to 1-31-55 (BMPCT-2533). WABD (TV) New York, N. Y., Allen B. Du- Mont Laboratories Inc. — Mod. of CP (BPCT-657) as mod., which authorized changes in existing tv station for extension of completion date to 4-6-55 (BMPCT-2534). Application Returned KNEL Brady, Tex., Gene M. Burns, Independ- ent executor of the estate of G. L. Burns, de- ceased— Voluntary assignment of license to Ruth Burns. October 8 Decisions ACTIONS ON MOTIONS By Commissioner Robert T. Bartley Post, Tex., Wallace Simpson — Granted petition for leave to amend his application (Docket 11128; BP-9204) to specify 1370 kc, 500 w, D in lieu of 1220 kc, 250 w, D, and application as amended, was removed from hearing docket (Action of 10/5). By Hearing Examiner Isadore A. Honig Klamath Falls, Ore., KFJI Bcstrs.; Klamath Falls Tv Inc. — The examiner, on his own motion, continued from Oct. 11 to Nov. 1, the hearing in re tv ch. 2 (Dockets 10980-81). By Hearing Examiner James D. Cunningham The examiner, on his own motion, pending decision by the Commission on petition of the Broadcast Bureau for enlargement of the issues and reopening of the record in proceeding re applications of WMID Atlantic City (Dockets 11045-46), ordered that the final date (Oct. 18) heretofore specified for the parties to file pro- posed findings on said record, and for oral argu- ment or the possible taking of testimony with regard to petition of WMID for reopening of the record and acceptance of certain exhibits, are postponed until further order (Action of 10/6). WERD Atlanta, Ga., Radio Atlanta Inc. — Granted petition to amend its application (Docket 10639; BP-8569) in minor respects (Action taken 10/5). ALLEN KANDER cN.ecjoihaior FDR THE PURCHASE AND SALE □ F RADID AND TELEVISION STATIONS 1701 K St., N. W. • Washington 6, D. C, NA. 8-3233 Lincoln Building • New York 17, N. Y., MU. 7-4242 401 Georgia Savings Bank Bldg. • Atlanta 3, Ga., LAmar 2036 Page 116 • October 18, 1954 Broadcasting • Telecasting October 8 Applications ACCEPTED FOR FILING License for CP WRWB Kissimmee, Fla.. Emerson W. Browne -tr/as Radio Station WRWB — License to cover CP (BP-9T89) as mod., which authorized a new- standard hroadcast station (BD-5468). KTCB Maiden, Mo., Charies William Craft — ■License to cover CP (BP-9307) as mod., -which authorized new standard broadcast station (BL- 5462). WKBS Mineola, N. Y., Key Bcstg. System Inc. — License to cover CP (BP-8826) as mod., which authorized change antenna, transmitter and stu- dio location (BL-5470). WTTN Tryon, N. C, Mildred Allen and Edithe Mooneyham d/b as Thermal Bcstg. Co. — License to cover CP (BP-9132) as mod., which authorized new standard broadcast station (BL-5467). WOHO Toledo, Ohio, The Midwestern Bcstg. , Co.— License to cover CP (BP-5421) as mod., which authorized new standard broadcast sta- tion and specify studio location as 2965 Pickle St., Toledo (BL-5471). KERG Eugene, Ore., Guard Pub. Co. — License to cover CP (BP-9240) as mod., which authorized increase daytime power from 1 kw to 5 kw and change type transmitter (BL-5466). WRGS Rogersville, Tenn., John E. Beal, Charles W. Beal, Fred T. Beal and Harry M. Beal d/b as Rogersville Bcstg- Co. — License to cover CP (BP- 8807) as mod., which authorized new standard broadcast station (BL-5465). Remote Control WHEC Rochester, N. Y., WHEC Inc. — (Main) (BRC-551). WHEC Rochester, N. Y., WHEC Inc.— (Auxil- iary) (BRC-552). Renewal of License WGNC Gastonia, N. C, Catherine T. McSwain— (BR-998). WHKP Hendersonville, N. C, Radio Henderson- ville Inc.— (BR-1405). WLAS Jacksonville, N. C, Seaboard Bcstg. ■Corp.— (BR-2961). License for CP WJW-FM Cleveland, Ohio, WJW Inc.— License to cover CP (BPH-1961) which authorized .changes in licensed station (BLH-999). WJPB (FM) Fairmont, W. Va., Fairmont Bstcg. Co.— License to cover CP (BPH-1966) which re- placed expired permit (BLH-998). October 1 1 Applications ACCEPTED FOR FILING License for CP WETTJ Wetumpka, Ala., Elmore Service Corp. — License to cover CP (BP-8936) as mod., which authorized new standard broadcast station (BL- 5477). WMYR Fort Myers, Fla., Robert Hecksher — License to cover CP (BP-8990) which authorized change hours of operation from daytime to un- limited using power of 500 w night and installa- tion of DA for night use only (BL-5457). WABR Winter Park, Fla., Orange County Bcstrs. inc.— License to cover CP (BP-8708) as mod., which authorized new standard broadcast station (BL-5459). WRCD Dalton, Ga., James Q. Honey and Ken- neth H. Flynt d/b as Whitfield Bcstg. Co.— Li- cense to cover CP (BP-9011) as mod., which au- thorized new standard broadcast station (BL- 5475). KLEM Le Mars, Iowa, Charles E. Loving and Robert M. McKune d/b as B & B Bcstg. Co.— License to cover CP (BP-9177) which authorized new standard broadcast station (BL-5463). WELY Ely, Minn., Charles B. Persons— License to cover CP (BP-9269) which authorized new standard broadcast station (BL-5460). Detroit, Mich., Burns Avenue Baptist Church — Extension of authority to transmit programs from Burns Avenue Baptist Church at Detroit, Mich., to Station CKLW Windsor, Ontario, Can- ada, for period ending July 24, 1955 (BFP-251). KAWL York, Neb., The Prairie States Bcstg. Co. Inc.— License to cover CP (BP-9199) which which authorized new standard broadcast sta- tion (BL-5464). WSTV Steubenville, Oho., WSTV Inc.— License to cover CP (BP-8968) as mod., which authorized erection of a new tower, remove fm antenna, and change location 415 feet (BL-5476). WFAR Farrell, Pa., Sanford A. Schafitz— Li- cense to cover CP (BP-7942) as mod., which authorized new standard broadcast station (BL- 5458). WOPI Bristol, Tenn., Radiophone Bcstg. Sta- tion WOPI Inc.— License to cover CP (BP-9319) as mod., which authorized change transmitter location and increase antenna height with fm antenna side mounted (BL-5474). KGLM Chehalis, Wash., Mid-State Bcstg. Co.— License to cover CP (BP-8187) as mod., which authorized new standard broadcast station (BL- 5473). Renewal of License WMAP Monroe, N. C, Union Bcstg. Corp. — (BR-1592). WEEB Southern Pines, N. C, The Sandhill Community Bcstrs. Inc.— (BR-1616). Remote Control KCOV C-OTvallis, Ore., Mid-Land Bcstg. Co.— (BRC-553). License for CP KTKT-FM Tucson, Ariz., Thomas J. Wallace — License to cover CP (BPH-1912) as mod. (BLH- 1000). WBEN-FM Buffalo, N. Y., WBEN Inc.— License to cover CP (BPH-1953) which authorized changes in licensed station (BLH-1001). WCAU-FM Philadelphia, Pa., WCAU Inc.— License to cover CP (BPH-1903) which authorized changes in licensed station (BLH-1002). Renewal of License WLOS-FM Asheville, N. C, Skyway Bcstg. Co. — (BRH-313). Modification of CP KTTV (TV) Los Angeles, Calif., KTTV Inc.— Mod. of CP (BPCT-1756) which authorized charges in facilities of existing tv station for extension of completion date to 5-3-55 (BMPCT- 2537). WHO-TV Des Moines, Iowa, Central Bcstg. Co. —Mod. of CP (BPCT-334) as mod., which au- thorized new tv station for extension of comple- tion date to 2-3-55 (BMPCT-2538). KFUO-TV Clayton, Mo., The Lutheran Church, Missouri Synod— Mod. of CP (BPCT-404) as mod., which authorized new tv station for ex- tention of completion date to 3-4-55 (BMPCT- 2540). WNAO-TV Raleigh, N. C, Sir Walter Television Co.— Mod. of CP (BPCT-1156) as mod., which authorized new tv station for extension of com- pletion date to 3-7-55 (BMPCT-2539). WXEL (TV) Cleveland, Ohio, Empire Coil Co. —Mod. of CP (BPCT-819) as mod., which au- thorized changes in facilities of existing tv sta- tion for extension of completion date to 1-30-55 (BMPCT-2526). APPLICATIONS RETURNED Clifton, Ariz., Henry Chester Darwin tr/as Darwin Bcstg. Co. — CP for new standard broad- cast station on 1450 kc with power of 250 w and limited hours of operation. WLOS Asheville, N. C, Skyway Bcstg. Co. — (BR-1623). WTAB Tabor City, N. C, Tabor City Bcstg. Co. — (BR-2965). October 12 Decisions ACTIONS ON MOTIONS The following actions on motions were taken as indicated: By Commissioner Robert T. Bartley Commonwealth Bcstg. Corp. — Granted request to dismiss its petition filed Aug. 24, entitled "Complaint, Petition to Delay Action and Request for Other Relief" in proceeding re applications of Beachview Bcstg. Corp. et al. for ch. 10 (Docket 10800-01). By Hearing Examiner Elizabeth C. Smith Irwin, Pa., Irwin Community Tv Co. — Granted motion for continuance to Oct. 13 of hearing re tv ch. 4 (Dockets 11007 et al). By Hearing Examiner Fanney N. Litvin Little Rock, Ark., Arkansas Tv Co. — Granted motion for continuance of hearing in re ch. 11, from Oct. 11 to Oct. 14 (Docket 10610-11). By Hearing Examiner Annie Neal Huntting Issued a Statement Concerning Informal Con- ference held Oct. 7 in re applications of Port Arthur College and Smith Radio Co., applicants for ch. 4 at Port Arthur, Tex.; the examiner agreed, upon request of applicants, to withhold action upon their petitions to amend filed Sept. 11 and July 16, in view of the fact that each applicant wishes further to amend its applica- tion to bring it up to date. It was agreed peti- tions for this purpose should be filed on or before Nov. 12 (Dockets 10285, 10352). By Hearing Examiner Thomas H. Donahue Hatfield, Ind., Owensboro On The Air Dae, Owensboro Pub. Co. — The examiner, on his own motion, continued from Oct. 12 to Nov. 8 the hearing in re ch. 9 (Docket 10982-83). THE TURNER 50D-TV ARISTOCRAT A new dynamic microphone— distinguished by its modern, incon- spicuous appearance— distinguished by its oustanding reproduction of voice and music— distinguished by its realistic price, $123.00. Response range, 50 to 15,000 cps. Level, -56 db at high impedance. Complete with matching stand, built-in shockmount. Please mail this coupon for complete specifications and information. The TURNER Company 936 17th Street N. E. Cedar Rapids, Iowa Please send me specifications on the Turner 50D-TV. Name Station- Address. City .Zone. -State. Broadcasting • Telecasting October 18, 1954 • Page 117 FOR THE RECORD By Hearing Examiner Herbert Sharfman Chicago, 111., Zenith Radio Corp. — Issued an order Tevising timetable in Hearing Order of June 30 re proceeding for ch. 2 (Dockets 8917 et al), as follows: Applicants to exchange written cases by Oct. 18; parties to notify each other of witnesses to be produced for cross examination by Oct. 25, and testimony to start Nov. 1. By Hearing Examiner James D. Cunningham San Antonio, Tex., The Walmac Co. — Granted petition to extend periods heretofore specified for filing proposed findings and replies in proceeding re ch. 12, to Oct. 25 and Nov. 8 (Docket 11000-01). By Hearing Examiner H. Gifford Irion Issued a Statement and Order Governing Hear- ing in re applications of Great Lakes Television Inc., et al, for ch. 7 in Buffalo, N. Y. (Dockets 10968 et al). BROADCAST ACTIONS The Commission, by the Broadcast Bureau, took the following actions on the dates shown: Actions Taken Oct. 4 Granted License WFPK (FM) Louisville, Ky., Board of Trustees, Louisville Free Public Library — Granted license for new noncommercial fm station; ch. 220 (91.9 mc); 19.5 kw, U (BLED-156). Modification of CP The following were granted extensions of com- pletion dates as shown: KSPG Tulsa, Okla., to 4-4-55; KULA-TV Hono- lulu, to 5-1-55; KPAR-TV Sweetwater, Texas, to 4-26-55. Remote Control The following were granted authority to operate transmitters by remote control: WAHR Miami Beach, Fla.; WAZL Hazelton, Pa.; WSAN-FM Allentown, Pa. Actions of Oct. 8 Granted License WBUT Butler, Pa., J. Patrick Beacom — Granted license covering change in facilities; 1050 kc, 250 w, D (BL-5408). Modification of CP WESO Southbridge, Mass., James W. Miller — Granted extension of completion date to 4-17-55; engineering condition (BMP-6659). Remote Control KCOV Corvallis, Ore., Mid-Land Bcstg. Co. — Granted authority to operate transmitter by re- mote control. WPJB-FM Providence, R. I., Providence Jour- nal Co. — Granted authority to operate by remote control from WEAN transmitter, E. Providence. Actions of Oct. 7 Granted License WKMI Kalamazoo, Mich., Steere Bcstg. Co. — Granted license for change in facilities, install new transmitter and change to DA-2; 1 kw, 5 KW-LS, U on 1360 kc (BL-5338). WHYY Philadelphia, Pa., Delaware Valley Edu- cational Tv Corp. — Granted license for noncom- mercial educational fm station; ch. 215 (90.9 mc), ERP 20 kw, U (BLED-158). KNOX Grand Forks, N. D., Community Radio Corp. — Granted license covering change in facili- ties, installation of new transmitter, DA for night use and change transmitter and main studio loca- tion; 1310 kc, 5 kw, U (BL-5364). Granted CP WINN Louisville, Ky., Kentucky Bcstg. Corp. — Granted CP to change transmitter location, in- stall new transmitter and make changes in an- tenna system (BP-9404). Remote Control WHEC Rochester, N. Y., WHEC Inc.— Granted authority to operate main and aux. transmitters by remote control. Actions of Oct. 6 Granted License WDIA Memphis, Tenn., Bluff City Bcstg. Co.— Granted license covering change in facilities, etc., 1070 kc, 5 kw, 50 kw-LS, DA-2, U (BL-5341). WOWO Fort Wayne, Ind., Westinghouse Bcstg. Co. — Granted license covering change in power to 50 kw, U, DA-N; change transmitter location and change name to Westinghouse Bcstg. Co. (BL-5310). WPKO Waverly, Ohio, Hi Kinco Bcstrs.— Granted license for am station; 1380 kc, 1 kw, D, DA (BL-5381). KALW San Francisco, Calif., Board of Educa- tion of the San Francisco Unified School Dist. — Granted license covering changes in noncom- mercial educational fm station (BLED-157). Remote Control KWTX Waco, Tex., KWTX Bcstg. Co.— Granted authority to operate transmitter by remote con- trol. Modification of CP The following were granted extension of com- pletion dates as shown: KARK-TV to 4-20-55; WABD (TV) New York to 4-6-55: KLTV (TV) Tyler, Tex., to 3-1-55; WSTV-TV Steubenville, Ohio, to 4-12-55. Actions of Oct. 5 Granted License WRCM New Orleans, La., Supreme Bcstg. Co. — Granted license for fm station (BLH-997). Modification of CP WEOL-TV Elyria, Ohio, Elyria-Lorain Bcstg. Co. — Granted mod. of CP to extend completion date to 4-11-55. Remote Control KIUN Pecos, Tex., Radio Station KIUN— Granted authority to operate transmitter by re- mote control. October 12 Applications ACCEPTED FOR FILING Remote Control WROM Rome Ga., Coosa Valley Radio Co.— (BRC-554). Application Returned WGR Buffalo, N. Y., WGR Corp.— Voluntary transfer of control of licensee corporation to George F. Goodyear et al (unnecessary). License for CP WEQR (FM) Goldsboro, N. C, Eastern Carolina Bcstg. Co. — License to cover construction permit (BPH-1933) which authorized changes in licensed station (BLH-1003). CP KUGN-FM Eugene, Ore., KUGN Inc.— Con- struction permit to replace construction permit (BPH-1642) as modified which expired July 4, 1954 (BPH-1971). WHA-FM Madison, Wis., State of Wisconsin, State Radio Council — Construction permit to re- place construction permit (BPED-238) which ex- pired June 13, 1954 (BPED-263). Remote Control WPJB-FM Providence, R. I., Providence Jour- nal Co. — Change Remote Control point to Rogers Williams Avenue, WEAN transmitter, East Provi- dence, R. I. (BRCH-112). Modification of CP WSIL-TV Harrisburg, 111., Turner-Farrar Asso- ciation—Mod of CP (BPCT-1323) as mod., which authorized new tv station for extension of com- pletion date to 4-15-55 (BMPCT-2543). KYTV (TV) Springfield, Mo., Springfield Tele- vision Inc.— Mod. of CP (BPCT-800) as mod., which authorized new tv station for extension of completion date to 5-15-55 (BMPCT-2544). KNOX-TV Grand Forks, N. D., Community Radio Corp.— Mod. of CP (BPCT-1760) which authorized new tv station for extension of com- pletion date to 5-30-55 (BMPCT-2545). Renewal of License WFNC FayetteviUe, N. C, Cape Fear Bcstg. Co. — (BR-1070). Modification of CP WKNA-TV Charleston, W. Va., Joe L. Smith Jr. Inc.— Mod. of CP (BPCT-591) as mod., which authorized new tv station for extension of com- pletion date to 5-4-55 (BMPCT-2541). October 1 3 Decisions ACTIONS ON MOTIONS The following actions on motions were taken as indicated: By Hearing Examiner Isadore A. Honig Klamath Falls, Ore., KFJI Bcstrs., Klamath Falls Tv Inc. — The Examiner on his own motion ordered nunc pro tunc, that the date for the exchange of exhibits by counsel for KFJI and for the filing of exhibits by Klamath Falls Tv, with Examiner, is postponed from Oct. 6 to Oct. 27 (Dockets 10980-81). (Action of 10-12). Bristol, Va., Appalachian Bcstg. Corp.; Tri- Cities Tv Corp., Bristol, Tenn. — Granted petition of Tri-Cities to the extent that the time for filing proposed findings in proceeding re ch. 5, is ex- tended from Oct. 11 to Oct. 25. and the time for filing reply findings is extended from Oct. 26 to Nov. 8 (Dockets 10879-80). (Action of 10-11). By Hearing Examiner Hugh B. Hutchison Issued a notice of Pre-Hearing Conference to be held Oct. 15 in re applications of Greenwood Bcstg. Co. Inc.. Chattanooga. Tenn., and Cherokee Bcstg. Co., Murphy, N. C, for am facilities (Dockets 11101-02). Issued an Order setting forth matters agreed upon between all parties in the proceeding re applications of Mid-Cities Bcstrs.. Arlington, Tex., Jessie Mae Cain, Grand Prairie, Tex., and KLIF Dallas, for am facilities (Dockets 11024 et al). By Hearing Examiner Thomas H. Donahue Issued an Order governing hearing in re appli- cations of Television East Bay, et al, for ch. 2 in Oakland. Calif. (Dockets 8888 et al). By Hearing Examiner Fanney N. Litvin WOL Washington, D. C, Washington Bcstg. Co. — Granted petition for leave to amend its applica- tion for renewal of license for synchronous am- plifier, to show specific details of applicant's experience in the operation of its synchronous amplifier: denied petition insofar as it requests removal from hearing docket (Docket 9967). By Hearing Examiner J. D. Bond Issued a Third Pre-Trial Order which shall govern the course of further proceedings to the extent indicated, in re applications of The Toledo Blade Co., et al. for ch. 11 in Toledo, Ohio (Dockets 11084 et al.); further conference shall convene Dec. 21. By Hearing Examiner Elizabeth C. Smith New Orleans, La., James A. Noe and Co. — Granted petition for leave to amend its applica- tion for ch. 4, to reflect the resignation of Benton Paschall as general manager of proposed tv station and the substitution of James E. Gordon in such position (Dockets 10796 et al.). Wilkinsburg, Pa.. WCAE Inc.— Granted motion for extension of time to Oct. 12 in which to file opposition to petition for leave to amend applica- tion, filed by Allegheny Bcstg. Corp., re ch. 4 (Dockets 7287 et al.). By Hearing Examiner James D. Cunningham The Examiner, on his own motion, continued hearing conference in re applications of Matheson Radio Co. et al. for ch. 5 in Boston, Mass., from Oct. 18 to Oct. 26 (Dockets 8739 et al.). AM AND TV BROADCAST ACTIONS The Commission en banc, by Commissioners McConnaughey (Chairman), Hyde, Bartley and Doerfer, took the following actions on October 13: Renewal of License The following were granted renewal of licenses for the regular period: WCFV Clifton Forge, Va.; WACB Kittanning, Pa.; WWYO Pineville, W. Va.; WKTK Leonard- town, Md. Radio Station and Newspaper Appraisals Tax, estate and many other personal problems create the need for an independent appraisal. Extensive experience and a national organiza- tion enable Blackburn-Hamilton Company to make accurate, authori- tative appraisals in minimum time. Appraisals • Negotiations • Financing BLACKBURN - HAMILTON COMPANY RADIO-TV-NEWSPAPER BROKERS WASHINGTON, D. C. CHICAGO SAN FRANCISCO James W. Blackburn Ray V. Hamilton William T. Stubblefleld Washington Bldg. Tribune Tower 235 Montgomery St. Sterling 3-4341-2 Delaware 7-2755-6 Exbrook 2-5671-2 Page 118 • October 18, 1954 Broadcasting • Telecasting PROFESSIONAL CARDS ANSKY & BAILEY INC. iitive Office* 1735 Da Sales St., N. W. M and Laboratories 1339 Wisconsin Ave., N. W. lington, D. C. ADams 4-2414 Member AFCCE ■ nmercial Radio Equip. Co. rerett L. Dillard, Gen. Mgr. •NATIONAL BLDG. Dl. 7-1319 WASHINGTON, D. C. | BOX 7037 JACKSON 5302 KANSAS CITY, MO. Member AFCCE* •RANK H. MclNTOSH ONSULTING RADIO ENGINEER 1216 WYATT BLDG WASHINGTON, D. C. Metropolitan 8-4477 Member AFCCE * KEAR & KENNEDY 2 18th St., N. W. Hudson 3-9000 WASHINGTON 6, D. C. 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HEFFELFINGER 815 E. 83rd St. Hiland 7010 KANSAS CITY, MISSOURI —Established 1926— PAUL GODLEY CO. Upper Montclair, N. J. MO. 3-3000 Laboratories Great Notch, N. J. Member AFCCE • GAUTNEY & JONES CONSULTING RADIO ENGINEERS 1052 Warner Bldg. National 8-7757 Washington 4, D. C. Member AFCCE • WELDON & CARR Consulting Radio & Television Engineers Washington 6, D. C. Dallas, Texas 1001 Conn. Ave. 4212 S. Buckner Blvd. Member AFCCE ' GUY C. HUTCHESON P. O. Box 32 AR. 4-8721 1100 W. Abram ARLINGTON, TEXAS WALTER F. KEAN AM-TV BROADCAST ALLOCATION FCC & FIELD ENGINEERING 1 Riverside Road — Riverside 7-2153 Riverside, III. (A Chicago suburb) Vandivere, Cohen & Wearn Consulting Electronic Engineers 612 Evans Bldg. NA. 8-2698 1420 New York Ave., N. W. Washington 5, D. C. GEORGE C. DAVIS 501-514 Munsey Bldg. STerling 3-0111 Washington 4, D. C. Member AFCCE * Craven, Lohnes & Culver MUNSEY BUILDING DISTRICT 7-8211 WASHINGTON 4, D. C. Member AFCCE* PAGE, CREUTZ, GARRISON & WALDSCHMITT CONSULTING ENGINEERS 710 14th St., N. W. Executive 3-5470 Washington 5, D. C. Member AFCCE* ROBERT M. SILLIMAN John A. Moffet — Associate 1405 G St., N. W. Republic 7-6646 Washington 5, D. C. Member AFCCE * WILLIAM E. BENNS, JR. Consulting Radio Engineer 3738 Kanawha St., N. W., Wash., D. C. Phone EMerson 2-8071 Box 2468, Birmingham, Ala. Phone 6-2924 Member AFCCE ' CARL E. SMITH CONSULTING RADIO ENGINEERS 4900 Euclid Avenue Cleveland 3, Ohio HEnderson 2-3177 Member AFCCE* . G. ROUNTREE, JR. 4515 Prentice Street EMerson 3266 Dallas 6, Texas VIR N.JAMES SPECIALTY Directional Antenna Proofs Mountain and Plain Terrain 3955 S.Broadway Sunset 9-9182 Denver, Colorado IF YOU DESIRE TO JOIN THESE ENGINEERS in Professional card advertising contact Broadcasting • Telecasting 1735 DeSales St., N. W., Wash. 6, D. C. SERVICE DIRECTORY Zustom-Built Equipment U. S. RECORDING CO. 1121 Vermont Ave., Wash. 5, D. C. Lincoln 3-2705 COMMERCIAL RADIO MONITORING COMPANY MOBILE FREQUENCY MEASUREMENT SERVICE FOR FM & TV Engineer on duty all night every night JACKSON 5302 P. O. Box 7037 Kansas City, Mo. Grinnan Fixture Co. Minerva, Ohio DESIGNERS • BUILDERS • INSTALLERS record libraries, office partitions, re- ception desks, special consoles, fine custom cabinet work. SPOT YOUR FIRM'S NAME HERE, To Be Seen by 75,956* Readers — among them, the decision-making station owners and managers, chief engineers and technicians— applicants for am, fm, tv and facsimile facilities. * 1953 ARB Projected Readership Survey Broadcasting • Telecasting October 18, 1954 • Page 119 CLASSIFIED ADVERTISEMENTS Payable in advance. Cheeks and money orders only. Deadline: Undisplayed — Monday preceding publication date. Display — Tuesday preceding publication date. Situations Wanted 20# per word — $2.00 minimum • Help Wanted 25tf per word — $2.00 minimum. All other classifications 30tf per word — $4.00 minimum • Display ads $15.00 per inch No charge for blind box number. Send box replies to Broadcasting • Telecasting, 1735 DeSales St. N. W., Washington 6, D. C. Applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. Broadcast - ISO • Tsjkasttno expressly repudiates any liability or responsibility for their custody or return. RADIO RADIO RADIO Help Wanted Managerial Sales manager. Outstanding financial future and opportunity for successful sales manager. Salary, liberal commission and travel expenses. Box 979E, B-T. Manager who can produce sales. Midwest sta- tion, may invest. Box 985E, B-T. Salesman Florida: Salesman. Fulltime independent. Fine opportunity for energetic worker. Box 655E, B-T. Lifetime opportunity — growing midwest MUZAK franchise needs top salesman. No investment but persistence required. Box 767E, B-T. Salesman wanted. Must have good personality, and be able to produce for a station that really gets results. Send photograph and complete in- formation, including salary requirements to Box 984E, B-T. California. Experienced local salesman for estab- lished Fresno kw independent. $100 weekly guarantee plus commission, expenses. Send de- tailed experience, references and photo. Box 994E, B-T. Salesman immediately for Washington, D. C. area independent. Must know radio and be ready for big-time market. Base guarantee against commission. State experience first letter. Box 6F, B-T. Salesman wanted at once for full time south- eastern major net affiliate. Box 39F, B-T. Salesman for live wire Independent. Block of accounts to start with. Will give good salary and commission with incentive plan, plus car allow- ance. Call Sales Manager, WCOJ, Coatesville. Pa., 2100. Radio salesman. Qualified man to take over one third local billing as starter. Salary plus com- mission. Must be experienced, reliable and ma- ture. Leading station, Elmira area. Every com- pany benefit, including paid retirement plan. Send resume. Commercial Manager, WENY, Elmira, New York. Announcers 1st combo, salesmen and announcers. Indiana. Box 485E, B-T. Virginia network station has opening for staff announcer. Want recent radio school graduate or beginner. Must have ability to develop. Start- ing salary $45.00 per week. Box 897E, B-T. Help Wanted— (Cont'd) Good community mixer for radio-tv sports. Ra- dio D.J. and staff. Experienced only, details, salary, snapshot, availability first letter. Box 38F, B-T. Announcer. $80.00 per week starting salary at top rated independent station in college town. Paid hospitalization, vacations, sick leave, other benefits. Want experienced, production-minded announcer preferably from midwest. Permanent position with advancement. Send full details in letter with photo and tape to Max Bicknell, Pro- gram Director, KAYS, Hays, Kansas. Wanted. Experienced radio announcer. Music- news station. Starting salary $65.00 increases $75.00 six months. Send qualifications: Manager, KCFH, Cuero, Texas. Start $75 per week for experienced D.J. and staff man on progressive independent. Send audition, picture and complete details. Chad Lassiter. KNEA, Jonesboro, Arkansas. Opening livewire morning man. $70.00 start. Raises. Must keep it fresh. Opening now. WMFC, Monroeville, Alabama. 5,000 watt NBC station needs D.J. and sports man in a hurry. Good deal to right man. Salary plus talent. Rush tape and photo to Jack Gale, WTMA, Charleston, South Carolina. Need experienced announcer for music-news sta- tion. Contact Bill Gehlert, WTUX, Wilmington. Delaware. Technical Have ooening soon for combo-chief engineer. KDLK, Del Rio, Texas. Phone 5-2431, P. O. Box 1162. Chief engineer capable doing announcing. Qual- ified supervise 5 kw directional. Permanent posi- tion. KGHF, Pueblo, Colorado. Chief engineer, capable of doing a limited sched- ule as a combination man. Must be experienced as a small station chief, or be well qualified to take over. Man willing to settle permanently in Hawaii preferred. Airmail replies to KMVI, Wailuku, Maui, T. H. First class engineer-announcer, emphasis an- nouncing. Permanent position. Ideal community. Send resume, tape, minimum salary require- ments. WMVO, Mount Vernon, Ohio. Technical personnel for tv and am newspaper owned operation. Contact Wallace Wurz, Chief Engineer, WTVH, Peoria, Illinois. COMPLETE HIGH POWER VHF TRANSMITTING PLANT AT AN ATTRACTIVE PRICE GE TT-6-E Driver GE TY-4-A 20 KW Amplifier TY-28-H 12-Bay Antenna 1000 Feet Andrew T-453 61/8" Transmission Line Presently equipped for Channel 11 can be modified for Channels 7 thru 13. ABOVE EQUIPMENT AS IS AND WHERE IS $130,000 KGUL-TV GALVESTON, TEXAS Help Wanted— (Cont'd) Production-Programming, Others Opening for experienced female continuity writer in one of the south's best radio stations. Above the average position. Give full details including experience and photograph. Box 872E, B-T. Expanding Illinois independent needs outstand- ing girl Friday. Copywriting, shorthand, typing, air work. No bookkeeping. Top salary. Extras. Future. Shoot resume, typing, shorthand speeds to Box 993E, B-T. Experienced male continuity director. Midwest radio, vhf-tv station. Include photo with appli- cation. Box 7F, B-T. Situations Wanted Managerial Experienced general manager, fifteen years, all phases radio, seeks permanency. Box 913E, B-T. Manager, seven years excellent sales, announcing, 1st phone. Small market. Box 978E, B-T. Young man with ideas for small market, future and challenge. Box IF, B-T. Manager, fully experienced in program, promo- tion, sales. Excellent record and recommenda- tions. Presently employed. Fifteen years execu- tive experience. Salary secondary to opportunity to produce. Box 5F, B-T. Station manager resigning network for independ- ent station with future. Eleven years experience. New England preferred, all offers considered. Family man desirous of permanent location. Write Box 17F, B-T. Sales-minded manager with proven ability pre- fers southeast. Just sold own small station. Can invest if required. For references, details, write Box 23F, B-T. General-commercial manager. Now managing radio station in dual radio-tv ownership. Have strong faith in radio's ability to survive, sell and prosper. Ownership primarily interested in tele- vision. Therefore, desire position radio opera- tion where 15 years experience local and na- tional sales, programming and promotion will pay off to ownership and to me. Would welcome challenge of station down in ratings, local, na- tional sales. Have beaten such situation in cur- rent position and can present documentation to prove it. Married, stable, best local and national references. Box 36F, B-T. Salesman Salesman: Georgian, employed, seven years ex- perience commercial manager, programming, copywriting and announcing on local station. Age 30. College graduate. Write Box 966E, B-T. Prefer East Alabama or Southwest Georgia market. College man, 29, seeks real sales opportunity. Experienced radio-television. Solid selling, not high pressure. Relocate in any area. Box 992E, B-T. Account executive. University degree-Advertis- ing. Five years radio sales experience. Present- ly sales manager. Desires change. Prefer sta- tion or rep., Manhattan, Philadelphia area. Out- standing salesman-executive. Box 16F, B-T. Top-notch salesman, available November 1. Ter- ritory New York, plus some additional states. Presently selling radio time for local New York radio station. Top sales background, both in ad- vertising and regular tangible lines. Seeking sales opportunity. Age 29, will travel, own car. Box 20F, B-T. Salesman 4 years experience seeks opportunity with sound radio-tv station, best references. Box 21F, B-T. Salesman. Seven years experience in sales and station management. Available immediately. Southeast. Box 24F, B-T. Aggressive time salesman desires position radio or tv. Married. Excellent references. Box 25F, B-T. Announcers Announcer. Deejaying and newscasting at major market, middle Atlantic's leading independent. College graduate, 26, veteran. Desires large market northeast location. Box 933E, B-T. Personality hillbilly D.J., singer, staff, operate board, 3rd class ticket, 4 years experience with top hillbilly stars, excellent references, presently employed, veteran, network voice, no beginner stations. Box 941E, B-T. RADIO RADIO RADIO Situations Wanted — (Cont'd) Flexible, young announcer. Erudite delivery. Concentrated commercial experience every phase radio. Own piano show. Fortes . . . news writing — casting, selling your sponsors, perserverance for perfection. Proved capability southwesterly; desire distinctive operation native East. Ex- ceptional references. Lightly conversant tv. To exchange information, phone Cedarhurst 9-1231, Lawrence, N. Y., or write Box 968E, B-T. Mornine spot. Good comic D.J. 1st ticket. Write copy! No riots, but good humor! Puns, poems, parodies, nerve! How does it sound? Box 975E, B-T. Announcer, D.J., news. Radio school graduate. Second class ticket. Beginner in field. Will travel for start. Box 977E, B-T. Announcer, experienced. Strong on news, play- by-play. Operate board. Conscientious worker. vTape & resume. Call Washington, D. C, Lincoln 6-3890 or write Box 980E, B-T. Announcer. Five years experience news, D.J. Capable. Finest references; college graduate. Box 987E, B-T. Staff announcer. Sportscaster, D.J., commercial talent. Single, travel, tape on request. Box 989E, B-T. All around announcer. Strong D.J. and news. Familiar with 23C REL dual board and remotes. Experienced, single, vet, looking to settle. Tape. Box 990E, B-T. Announcer with personality that sells. All 'round. Z\'2 years experience. Box 2F, B-T. Staff announcer, presently employed. Experi- enced in all phases of announcing, including sports. Tape and resume immediately. Box 4F, B-T. Announcer, deejay, news, commercials. Smooth, effective style. Some experience. Single, vet- eran, travel, tape, resume. Box 10F, B-T. Staffman, sports, personality, limited experience, veteran. Available immediately. Tape. Box 11F, B-T. Ex-Marine wishes broadcasting career. Single, versatile. Limited experience all phases. Tape, resume. Box 12F, B-T. Top-notch daytime personality. 3 years experi- ence, 3rd phone, presently employed, relaxed, strong on interviews, sports and ad-lib. Tape and resume on request. Box 14F, B-T. Help announcer leave rut. 2V2 years experience. Authoritative news, strong commercials. Record shows, or deejay. Sports color. Box 19F, B-T. Hillbilly D.J.-farm director. Ex-rodeo cowboy, own western band. Five years radio, 3 same station, all phases. Not realizing potential. Box 30F, B-T. Experienced chief announcer-producer. 12 years New England radio, top D.J. in each location. Currently PD. Seek better future. Box 35F, B-T. Top staff man. General staff duties, plus dra- matic production experience. Worked in Chi- cago. 25 years old, single, deferred, automobile. Tape on request. Don Braid, 729 S. Highland Avenue, Oak Park, Illinois. Looking for permanency in northeast. Ray Cascone, WFPG, Steel Pier, Atlantic City, N. J. All around announcer. News, D.J., board, com- mercials, commercial writing, programming, con- tinuity. Light experience, but hard worker wanting chance. Murray Langer, 70 Parkway, North, Yonkers, New York. Announcer-staff. News and sportscasts, friendly D.J. show, good play-by-play. Light experience, accent on future, married, can travel. Joe Lynch, 195 Elmwood Drive, Clifton, New Jersey, Mul- berry 4-6941. Announcers-writers, thoroughly trained all phases by top professionals. Midwestern Broadcasting School, 228 S. Wabash Ave., Chicago 4, 111. Wabash 2-0712. Experienced announcer-engineer, young, excel- lent references, progressive station, preferably south. Duane Pagel, 2511 Garfield, N.E., Minne- apolis, Minnesota. Announcer, experienced all phases, specialize hill- billy. Third class license. Single. Ed Scot, 830 N. Stewart Street, Arlington, Va., Phone Jackson 5-5748. Announcer, single, dependable, draft exempt, light experience, news, commercials, D.J., control board. Will travel. Tape upon request. Gene Tully, Box 29, Harrison, New Jersey. Situations Wanted — (Cont'd) Announcer, Midwestern graduate. 2032 73rd Court, Elmwood Park, Illinois. Attention station manager, dee-jay with proven ability to build and hold audience. 3 years ex- perience. Thorough knowledge music and ex- cellent news and commercial delivery, seeks per- manent position in top market with progressive operation. Top references. Married, tape, resume. Box 1488, Grand Central Station, New York City. Technical Engineer-first phone, 6 years experience — con- trol board, remote, transmitter. No announcing training, but willing to learn. Box 848E, B-T. Engineer am, tv, network, 1st phone, dramatic, musical, experience 7 years. Box 967E, B-T. First phone — studio control, some experience D.J., announcing. Over two years commercial experience. College graduate. Excellent refer- ences. Available November 1st. Box 969E, B-T. 1st phone operator. 2% years experience in all phases of radio broadcasting. Immediate avail- ability. Box 9F, B-T. First phone, experienced equipment maintenance, console, recording, remotes, some combo. Box 22F, B-T. Engineer, four years experience, all phases, draft exemption, first phone. Every offer considered. Prefer south. Box 26F, B-T. Experienced chief engineer-combo announcer. Maintenance, installation. Box 28F, B-T. First class engineer-announcer. Several years electronic experience. Desire either straight en- gineer position, or combination. Prefer work in Mississippi, or Western Alabama. H. C. Clark, Jr., 304 Line Avenue, Philadelphia, Mississippi. First phone, am-fm-tv experience, age 30, car, available immediately. Mr. Engineer. 206 Fur- man Street, Syracuse, N. Y., phone 75-8913. Situations Wanted — (Cont'd) Combo men and operators with first class tickets available immediately. Grantham, 6064 Holly- wood Blvd., Hollywood, California. First phone engineer, past three years television microwave, also am experience. No announcing. Available November 1st. Contact Cecil Ward, Hugh's Trailer Court, Chillicothe, Ohio. Production-Programming, Others Artist-scene designer, married, experienced, de- sires location with a progressive station. Bro- chure on request. Box 906E, B-T. Experienced P. D. -announcer. College graduate. Small southern station, seeks greater opportunity. References available. Box 970E, B»T. Mature, versatile, experienced. Here's man that's been doing bang-up selling job on air in good market on major network station. Interested in early morning air work. Rest of time selling and servicing. Excellent board announcer. Handle tapes and panel with ease and efficiency. Wants to graduate to larger market, increased income. Easy sincere delivery. Age 39 years, fourteen radio. Best references. Prefer west or south central. All inquiries answered. Answer to Box 973E, B-T. Now PD-new director in small station. Want step up! Box 3F, B-T. Top basketball and all-around sports man. 5 years PD. Brief, but effective sales stint. Con- saider any permanent set-up of above combina- tion. Married. Family. 27. College graduate. Best references. Box 8F, B-T. Program director, news, sports, married, 13 years experience. Two weeks notice, excellent refer- ences. Will do fine public relations job. Avail- able for interview on weekends. Permanent position. Box 37F, B-T. Female copywriter-announcer, negro. Recent broadcasting school graduate. College back- ground. Good commercial copy, good voice. Dependable, conscientious. Samples, tape, res- ume. Available. Box 13F, B-T. OPPORTUNITY AT RCA . . . FOR BROADCAST FIELD ENGINEERS RCA needs trained broadcast engineers who can direct and participate in the installation and service of television broadcast equipment. Here's an excellent opportunity for training and experience with color TV transmitters. You need: 2-3 years' experience in broadcast equipment, including work on TV transmitter Con you qualify? installation. You should have: EE degree or good technical schooling, 1st Class Radio- Telephone License. ENJOY RCA ADVANTAGES: Top Salaries Many Liberal Company-Paid Benefits Relocation Assistance For personal interview, please send a complete resume of your education and experience to: Employment Manager, Dept. Y-620 RCA Service Company, Inc., Camden 2, N.J. @) RCA SERVICE COMPANY, INC. W CAMDEN 2, N.J. TELEVISION TELEVISION For Sale Help Wanted Salesmen Experienced tv salesman only vhf station in Ver- mont. 75,000 sets now — 100,000 potential market. Multiple network. Went on air in September. Guarantee and liberal commission. Real op- portunity for producer. Write complete informa- tion plus references first letter. S. T. Martin, General Manager, WMVT, Burlington, Vt. Opportunity for young man with radio or tele- vision sales background to join radio-tv sales staff of growing uhf station. Insurance, hospitali- zation, pension benefits. Write Personnel Direc- tor, WSBT-TV, South Bend, Indiana. Technical Maximum power vhf station has opening for experienced film cutter and electronic main- tenance man. Write or call: Chief Engineer, KGUL-TV, Galveston, Texas. Production-Programming, Others Commercial artist position available with vhf television station. Must be good, versatile artist. Send art work samples and state experience, age, marital status, salary expected. Box 739E, B-T. Immediate opening for tv continuity writer. Television experience necessary. Please give full experience background, references, copy samples, photo and salary expected with first letter. Ad- dress Dan Durniak, WJNO-TV, P. O. Box 510 Palm Beach, Florida. Production man, director, technical-director, with commercial understanding wanted for ag- gressive, growing, fully equipped WMTV (Chan- nel 33), Madison, Wisconsin. Must be keen, quick, vigorous, ambitious, imaginative. Immediate employment and plenty of potential in world's most beautiful college community. State ex- perience, expected starting salary, idiosyncrasies. Write Jerry Bartell, WMTV, Madison. Situations Wanted General manager — commercial manager. Thor- oughly experienced all phases uhf-vhf tv and radio. Outstanding background. Local, regional, national experience. Presently employed in above capacity with major market tv station. Brilliant success story. Can bring experienced personnel. Desire permanent location with stock proposition. Willing to work on percentage or salary and percentage. Box 757E, B'T. Situations Wanted — ( Cont'd) Salesman Experienced radio and tv salesman desires lo- cating with vhf station. Will travel anywhere for the right opportunity. Excellent references. Good solid sales record . . . both in radio and tv. Box 814E, B-T. Experienced salesman, intangibles in competi- tive New York market. Interested in all phases of television, sales and management. Must enter television, locate anywhere. Box 29F, B-T. Technical Experienced am operation and maintenance. Seeking chief or tv opportunity. Box 986E, B»T. Production-Programming, Others Program-production manager, currently em- ployed major market vhf station. Diversified background, excellent references. Box 949E, B»T. Continuity director — 1M> years' tv experience as department head, writer, publicity, promotion, sales background, college, 28 years old, family. Seeking permanent connection in media or agency offering future. Box 972E, B'T. Experienced young woman. Tv programming, operations, film, sales. Denver preferred. Box 974E, B«T. Got CP? Thoroughly experienced PD put two television stations on air. Can do same for you. Box 982E, B-T. Six years experience: programming, production, continuity. Seeking executive position; medium, large market. As PD, launched two television stations, radio station. College education. Best references, including previous employer. Avail- able for personal interview or immediate em- ployment. Box 983E, B-T. Presently employed— tv cameraman. Excellent experience all studio operations. Video, audio, floor mgr., lighting, remotes. Desires position production-operations. Prefer east, will consider all offers. Box 991E, B-T. Tv manager-program or operations. Dependent on market and permanent iuture possibilities. Confidential. Box 15F, B-T. Newsman with major network in New York City desirous of making switch to network affiliate or independent. Extensive experience newscast- ing, film, production, direction, writing. Family man. Can build news or program departments. Radio manager prior to entering tv. Write Box 18F, B-T. Production supervisor. Little fish in big pond would like to swim upstream. Six years tv pro- ducer-director. Experienced all phases produc- tion. Respected ability, character. Top refer- ences, college degree, age 30, married. Box 31F, B-T. Stations Georgia single station market $35,000, includes land and building. Minimum $15,000 down. Paul H. Chapman, 84 Peachtree Street, Atlanta. Free list of good radio and tv station buys now ready. Jack L. Stoll & Associates, 4958 Melrose, Los Angeles 29, California. Radio and television stations bought and sold Theatre Exchange. Licensed Brokers, Portland 22, Oregon. New station for lease to right party. Been in operation since June 10. Write details: Clyde E. Thomas, Owner, Box 146, Big Spring, Texas. Equipment Etc. 300 ft. Blaw-Knox H-40 heavy duty tv tower. In storage, never erected. Box 964D, B-T. 600 foot television tower. Will support any vhf 12 bay antenna. Equipped with 6V2 coax line and all fittings. Also complete tower lighting. A bargain. Box 737E, B-T. Transmitter remote control, new condition. Real buy at $475. Terms if needed. Box 32F, B-T. (1) Presto, model "Y", portable recorder in first class condition. Original cost $600, now $150. (2) Rek-O-Kut 78-33 heavy duty transcription turn tables. Original cost $125 each, now $50 each. (3) RCA PG-201 16mm projectors (ideal for tv film screening). Original cost $300 each, now $100 each. (2) 833 tubes. Never used. $25 each. (1) Cincinnati time clock. Used one year. Orig- inal cost $300, now $150. Write Baldwin, KDYL, Salt Lake City, Utah. Test equipment. Hewlett Packard vhf, model 803A bridge, model 417A detector and model 608A signal generator. Nearly new. Cost $1545.00. Make offer. Frank C. Carman, KUTA, Salt Lake City, Utah. 375 foot Wincharger tower ready. Good paint. $5,700 new, $2,750. WDIA, Memphis, Tenn. A large quantity new RG-11U coax and #10 soft drawn copper wire. WDZ, Decatur, 111. Remote control system. WOKO going under one roof; will sell Gates remote system. Only eight months old, bugs all out. Reduce your payroll hundreds of dollars. Jim Healey, WOKO Albany, New York. 1 — 125' Blaw-Knox self supported tower, 1 — 85' Ideco self supported tower, 1 — 65' G.E. fm an- tenna pole mast, 2 — 65' RCA, tv antenna pole masts, 1 — 4 bay Andrew V type fm antenna, 1 — 2 bay Andrew V type fm antenna, 7/8, 2% and 3Ve coaxial lines and fittings. Alliance Engineering and Construction Company, 82 West Washington St., Chicago 2, Illinois, or phone Central 6-1606. I FREE PERSONNEL SERVICE The big problem in television today is competent people. Here we believe we can help you, as we have many station man- agers. From our school we supply quali- fied assistants who have a fundamental background so they blend into any TV operation. Call us for any of the follow- ing: • Announcers • Writers • Camera Assistants • Boom Operators • Floor Directors • Copywriters • Film Editors • Salesmen Remember, our service is FREE. We are not an employment agency. We simply supply you with graduates from our school who have been screened for ability and willingness to work. Write John Birrel, Personnel Director, for complete background data. NORTHWEST RADIO & TELEVISION SCHOOL 1221 N.W. 21st Avenue Portland 9, Oregon — FOR SALE IMMEDIATELY — TV STUDIO EQUIPMENT New, perfect-condition RCA equipment adaptable for uhf or vhf use: • Field Switcher System • RF Load and Wattmeter • TGIOA Field Sync Generator and other equipment. For details, contact: GREAT PLAINS TV 4 West 58th Street New York 19, N. Y. Plaza 9-2929 Wanted to Buy For Sale Instruction Stations Part interest, preferably controlling interest, one station market, East Alabama or Southwest Georgia town. Write Box 965E, B«T. Radio stations. Television stations. Theatres. Ralph Erwin. Theatre Broker. Box 811, Tulsa. Former station owner wants to buy station in southeast. Will invest up to $50,000, one-third down. Replies confidential. Write Broadcaster, 1256 Waughton Street, Winston-Salem, North Carolina. Equipment Etc. Complete tv equipment, 100 kw, channel 3, studio to antenna. Advise lowest cash price and full particulars on any part. Box 885E, B'T. Self supporting FM tower 200-250 ft., accessories. Give full details. Box 904E, B»T. Wanted, disc recorder in top condition. Give full details and price wanted. Box 976E, B>T. Used 4 or 8 bay Collins or Andrew fm antenna. Box 981E, B«T. Wanted: RCA tv field equipment, camera, field sync generator, field switcher, power supplies,, microwave equipment. Advise cash price and full particulars. Box 999E, B«T. Collins fm antenna 37M6 on 3 and Va inch line or other antenna for use with 10 kw fm trans- mitter and power gain of 6. KPFA, Berkeley 4, California. Two turntables, 3 speed, good condition. Will pay cash. Phone WIKK, 23-248, Erie, Pennsylvania. Immediate cash for new, used equipment, uhf, fm, am transmitters. Complete description full details to Richard Ajello, Camana 631, Lima, Peru. Instruction FCC operator license quickly. Individualized instruction correspondence or residence. Free brochure. Grantham, 6064 Hollywood Blvd., Hol- lywood, California. RADIO Help Wanted Salesman Immediate opening for aggressive, strong, successful radio salesman for well accept- ed network station in competitive three- station Maryland market. Good monthly draw to start. Must have car. Sincere, honest worker can establish fine perma- nent income. No floaters or one-time hot- shots. Reply Box 988E, B»T. TELEVISION Help Wanted Production-Programming, Others LEONARD FRANKEL We need you to head Staff on TV Station Sales Promotion. Write Box 27F, B*T. Situations Wanted Production-Programming, Others It takes a certain something besides experience to become a really good tv producer-director, i i| think 1 have it ... a flair that could be of great 1 value to you. BUT 1 NEED EXPERIENCE! PRO CON | College Degree . . . Creativeness Art background . . . Ingenuity Inexpe- ' Showmanship. . .Ambition rience i Enthusiasm. . . Sense of timing I 1 have the qualifications. ( Won't you give me the experience? Box 971 E, B«T TOWERS RADIO — TELEVISION Antennas — Coaxial Cable Tower Sales & Erecting Co. 6100 N. E. Columbia Blvd., Portlcnd 11, Oregon 5KW TELEVISION TRANSMITTER FOR SALE RCA - TT5 KOTV TULSA, OKLAHOMA WANT a TV or RADIO JOB? Trained announcers, producers, writers now in demand NATIONAL ACADEMY OF BROADCASTING (Est. 1934) 3338 16th Street NM. Washington, D. C. New Term starts soon Enroll Now. DE 2-5580 Placement Service Miscellaneous Employment Services RADiO & TV PERSONNEL We screen New York's vast source of qualified personnel; take the guesswork out of hir- ing for stations anywhere. Tell us your needs, we do the rest! CAREER BUILDERS Agency I Marjorie Witty, Director, Radio-TV Div. fjl 35 West 53rd St., New York 19 • PL 7-6385 BROADCASTERS EXECUTIVE PLACEMENT SERVICE Executive Personnel for Television and Radio Effective Service to Employer and Employee Howa«d S. Frazieb TV & Radio Management Consultants 708 Bond Bids.. Washington 5, D. C. Owner, Writer-Director of Radio's Only DRAMATIC AMATEUR HOUR* seeking: PACKAGE PRODUCERS To record show in various sections of the country, on regionally spon- sored basis. Box 34F, B«T. *Show on 50,000 Wt. station Transcription available FOR SALE VHF TELEVISION EQUIPMENT CHANNEL 4 RCA TT500A TRANSMITTER AND ASSOCIATED EQUIPMENT: 2 RCA PROJECTORS & FILM CHAIN. 1 RCA STUDIO CAMERA & CONTROL AND MISCELLANEOUS TV EQUIPMENT ★ ★ ★ CONTACT: JOHN GORT, KOPR-TV BUTTE, MONTANA — PHONE 6546 Experienced Television Micro-wave Engineers AM Transmitter Engineers Available 1st Phone-Reliable-Capable AM Transmitter Going Remote Inter-city TV Relay Eliminated For Information Write Box 33F, B«T LOOK m A CAMERA one of WHIO^TMs^fSur film cameras whio-tv CBS • DUMONT Channel 7 Dayton, Ohio ONE OF AMERICA'S GREAT AREA STATIONS . . . and that's my boss, Don Wayne, news and public affairs director of WHIO-TV. What a busy newsman he is ... he keeps me, my friend the 35 mm. Con- taflex camera and our new Auri- con Sound camera on the go all the time. Our full-time photo- graphic department is always focused on some local story us- "ihg'our nlm'on one of WHIO- ?:•>. . :TV's five news' shows each day. _ ■ ■ » ■ ■■■■■■ i-SxJSiiS? 9? coverage, we :>^:>^:X!.:.Have]UP. Mov^eVone :News. :On ]tfiej firm"strip is Leonard Ritz,'head "cameraman and film editor. You also see just a part of our news-gathering equip - ment used to handle any news assignment. . . . now, you can see . . . I'M A CAMERA ... and I work for WHIO-TV ... and I'm proud to say that we're THE station in Dayton, Ohio, offering the most complete, comprehensive news coverage. George P. Hollingbery, National Representatives Page 124 • October 18, 1954 Broadcasting Telecasting Station Dallas TELEVISION MARKET with MAXIMUM POWER 100,000 Watts Video 50,000 Watts Audio DALLAS and FORT WORTH Morr than a Million urban population in the 50-mile area More than TWO MILLION in the 100-mile area . . . NOW TELEVISION HOMES ,n KRLD-TV'S EFFECTIVE COVERAGE AREA EXCLUSIVE CBS TELEVISION OUTLET FOR DALLAS-FORT WORTH AREAS — This Is why — • (krldtv) is your best buy Channel ^5JP Represented by The BRANHAM Company FOR THE RECORD TELESTATUS October 18, 1954 Tv Stations on the Air With Market Set Count And Reports of Grantees' Target Dates Editor's note: This directory is weekly status report of (1) stations that are operating as commercial and educational outlets and (2) grantees. Triangle (►) indicates stations now on air with reg- ular programming. Each is listed in the city where it is licensed. Stations, vnf or uhf, report re- spective set estimates of their coverage areas. Where estimates differ among stations in same city, separate figures are shown for each as claimed. Set estimates are from the station. Further queries about them should be directed to that source. Total U. S. sets in use is unduplicated B»T estimate. Stations not preceded by triangle (►) are grantees, not yet operating. ALABAMA Birmingham — ► WABT (13) NBC, ABC, DuM; Blair; 293.120 ► WBRC-TV (6) CBS; Katz; 286,830 WJLN-TV (48) 12/10/52-Unknown Decaturt — ► WMSL-TV (23) NBC; Walker; 17,800 Dothant — WTVY (9) 7/2/54-12/25/54 Mobilet — ► WALA-TV (10) ABC, CBS, NBC; Headley- Reed; 86,000 WKAB-TV (48) See footnote (d) The Mobile Tv Corp. (5) Initial Decision 2/12/54 Montgomery — ► WCOV-TV (20) ABC, CBS, NBC, DuM; Ray- mer; 36,400 WSFA-TV (12) NBC; Headley-Reed; 3/25/54- 11/1/54 Munfordt — WEDM (*7) 6/2/54-Unknown Selmat — WSLA (8) 2/24/54-Unknown ARIZONA Mesa (Phoenix) — ► KVAR (12) NBC; Raymer; 98,108 Phoenix — ► KOOL-TV (10) ABC; Hollingbery; 98,108 ► KPHO-TV (5) CBS, DuM; Katz; 98,108 KTVK (3) 6/10/54-Unknown Tucson — ► KOPO-TV (13) CBS, DuM; Hollingbery; 30,226 ► KVOA-TV (4) ABC, NBC; Raymer; 30,226 Yuma t — ► KTVA (11) NBC, DuM; Grant; 22,764 ARKANSAS El Doradot — KRBB (10) 2/24/54-Unknown Fort Smitht— ► KFSA-TV (22) ABC, NBC, DuM; Pearson; 18,500 KNAC-TV (5) Rambeau; 6/3/54-1/1/55 Hot Springst — KTVR (9) 1/20/54-Unknown Little Rock — ► KARK-TV (4) NBC, DuM; Petry; 77,233 KETV (23) 10/30/53-Unknown ► KATV (7) (See Pine Bluff) Pine Blufft— ► KATV (7) ABC, CBS; Avery-Knodel; 74,851 TcXSTrf 9 J13 ► KCMC-TV (6) See Texarkana, Tex. CALIFORNIA Bakersfield— ► KBAK-TV (29) ABC, DuM; Forjoe; 78,000 ► KERO-TV (10) CBS. NBC; Avery-Knodel; 128,595 Berkeley (San Francisco) — ► KQED <*9j Chico — ► KHSL-TV (12) ABC, CBS, NBC, DuM; Avery- Knodel; 48,962 Coronat — KCOA (52), 9/16/53-Unknown El Centrot— KPIC-TV (16) 2/10/54-Unknown Eurekat — ► KIEM-TV (3) ABC, CBS, NBC, DuM; Blair; 16,500 Fresno — KBID-TV Fresno (53). See footnote (d) ► KJEO (47) ABC, CBS; Branham; 142,796 ► KMJ-TV (24) NBC; Raymer; 119,500 KARM, The George Harm Station (12) Boiling; Initial Decision 8/31/54 Los Angeles — ► KABC-TV (7) ABC; Petry; 1,901,124 KBIC-TV (22) 2/10/52-Unknown ► KCOP (13) Katz; 1,901,124 ► KHJ-TV (9) DuM; H-R; 1,901,124 ► KNXT (2) CBS; CBS Spot Sis.; 1,901.124 ► KRCA (4) NBC; NBC Spot Sis.; 1,901,124 KTHE (»28). See footnote (d) ► KTLA (5) Raymer; 1,901,124 ► KTTV (11) Blair; 1,901,124 Modestot — KTRB-TV (14) 2/17/54-Unknown Montereyt — ► KMBY-TV (8) ABC, CBS, NBC, DuM; Holling- bery; 492.371 Sacramento — KBIE-TV (46) 6/26/53-Unknown ► KCCC-TV (40) ABC, CBS, NBC, DuM; Weed; 106.500 KCRA Inc. (3) Initial Decision 6/3/51 Sacramento Telecasters Inc. (10) 9/29/54-Un- known Salinast — ► KSBW-TV (8) ABC. CBS, NBC, DuM; Holling- bery; 492,371 San Diego — ► KFMB-TV (8) ABC, CBS; Petry; 245,167 ► KFSD-TV (10) NBC; Katz; 245,167 KUSH (21) 12/23/53-Unknown New Starters The following tv stations are the new- est to start regular programming: KTIV (TV) Sioux City, Iowa (ch. 4), Oct. 10. KALB-TV Alexandria, La. (ch. 5), Sept. 28. KPLC-TV Lake Charles, La. (ch. 7), Sept. 29. KFVS-TV Cape Girardeau, Mo. (ch. 12), Oct. 3. San Francisco — KBAY-TV (20) 3/11/53-Unknown (granted STA Sent. 15) ► KGO-TV (7) ABC; Petry; 1,005,960 ► KPIX (5) CBS; Katz; 1,005,960 ► KRON-TV (4) NBC; Free & Peters; 1,005,960 ► KSAN-TV (32) McGillvra; 125,000 San Joset — KQXI (11) 4/15/54-Unknown San Luis Obispot — ► KVEC-TV (6) DuM; Grant; 75,169 ► KEYT (3) ABC, CBS, NBC, DuM; Hollingbery: 453,692 Stocktont — ► KOVH (13) DuM; Blair ► KTVU (36) NBC; Hollingbery; 112,000 Tulare (Fresno) — KWG (27) DuM; Forjoe; 150,000 Visaliat — Sequoia Telecasting Co. (43) 10/6/54-Unknown COLORADO Colorado Springs — ► KKTV (11) ABC. CBS, DuM; Hollingbery: 51,615 ► KRDO-TV (13) NBC; McGillvra; 20,000 Denver — ► KBTV (9) ABC; Free & Peters; 237,198 ► KFEL-TV (2) DuM; Blair; 237,198 ► KLZ-TV (7) CBS; Katz; 237,198 ► KOA-TV (4) NBC; Petry; 237,198 KRMA-TV (*6) 7/1/53-1954 Grand Junction t — ► KFXJ-TV (5) NBC, DuM; Holman; 5,000 Pueblo — ► KCSJ-TV (5) NBC; Avery-Knodel; 48,587 CONNECTICUT Bridgeport — WCBE (*71) 1/29/53-Unknown ► WICC-TV (43) ABC, DuM; Young; 72,340 Hartfordt— WCHF (*24) 1/29/53-TJnknown ► WGTH-TV (18) ABC, DuM; H-R New Britain — WKNB-TV (30) CBS; Boiling; 201,892 New Haven — WELI-TV (59) H-R: 6/24/53-Unknown ► WNHC-TV (8) ABC, CBS. NBC, DuM; Katz; 702,032 New Londont — WNLC-TV (26) 12/31/52-Unknown Norwicht — WCNE (*63) 1/29/53-Unknown Stamfordt— WSTF (27) 5/27/53-Unknown Waterbury — ► WATR-TV (53) ABC, DuM; Stuart; 156,000 DELAWARE Dovert — WHRN (40) 3/11/53-Unknown Wilmington — cWDEL-TV (12) NBC, DuM; Meeker; 223,029 WILM-TV (83) 10/14/53-TJnknown DISTRICT OF COLUMBIA Washington — ► WMAL-TV (7) ABC; Katz; 600.000 ► WRC-TV (4) NBC; NBC Spot Sis.; 636,000 WOOK-TV (50) 2/24/54-Unknown ► WTOP-TV (9) CBS; CBS Spot Sis.; 646,900 ► WTTG (5) DuM; Blair; 612.000 Washington Metropolitan Tv Corp. (20) Initial Decision 9/17/54 Directory information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. Broadcasting Telecasting October 18, 1954 Page 125 FOR THE RECORD LOOK to AT FACTS WTHI-TV Channel 10 is the ONLY station with complete coverage of the Greater Wabash Valley i\ 227,000 Homes W (147,000 TV homes) | $714,500,000 Retail " Sales in year '53-'54 ▲ One of the Mid-west's ▼ most prosperous indus- trial and agricultural markets } Blanketed ONLY by WTHI-TV's 316,000 watt signal 118,000 UNDUPLICATED TV HOMES! WTHI-TV CHANNEL 10 TERRE HAUTE, IND. 316,000 Watts Represented nationally by: The Boiling Co. * Send for Proof Page 126 • October 18, 1954 FLORIDA Clearwatert — WPGT (32) 12/2/53-Unknown Daytona Beacht — WMFJ-TV (2) 7/8/54-7/1/55 Fort Lauderdale — ► WFTL-TV (23) NBC; Weed; 148,000 ► WITV (17) ABC. DuM; Boiling; 121,000 (also Miami) Fort Myerst — ► WINK-TV (11) ABC; Weed; 8.789 Jacksonville — ► WJHP-TV (36) ABC, NBC, DuM; Perry; 53,374 ► WMBR-TV (4) ABC, CBS, DuM; CBS Spot Sis.; 261,000 WOBS-TV (30) Stars National; 8/12/53-1/1/55 Miami — WMFL (33) 12/9/53-Unknown WMIE-TV (27) Stars National; 12/2/53-1/1/55 WTHS-TV (*2) 11/12/53-Unknown ► WTVJ (4) CBS, NBC, DuM; Free & Peters; 265,800 ► WITV (17) See Fort Lauderdale Orlando — ► WDBO-TV (6) CBS, ABC, NBC, DuM; Blair; 60,000 Panama Cityt — ► WJDM (7) ABC, NBC, DuM; Hollingbery; 12,000 Pensacolat— ► WEAR-TV (3) ABC, DuM; Hollingbery; 67,500 ► WPFA (15) CBS, DuM; Young; 26,273 St. Petersburg — ► WSUN-TV (38) ABC, CBS, NBC, DuM; Weed; 105,000 Tampat — WFLA-TV (8) Blair; 8/4/54-Feb. '55 Tampa Tv Co. (13) 9/2/54-Unknown West Palm Beach — WEAT-TV (12) Walker; 2/18/54-11/1/54 ► WIRK-TV (21) ABC, DuM; Weed; 33,200 ► WJNO-TV (5) NBC; Meeker; 216,000 GEORGIA Albanyt — ► WALB-TV (10) ABC. NBC. DuM; Bum-Smith; 45.000 Atlanta — ► WAGA-TV (5) CBS, DuM; Katz; 456,190 ► WLWA (11) ABC; Crosley Sis.; 330,000 WQXI-TV (36) 11/19/53-Unknown ► WSB-TV (2) NBC; Petry; 413,235 Augusta — ► WJBF (6) ABC, NBC, DuM; Hollingbery; 105,900 ► WRDW-TV (12) CBS; Headley-Reed; 104,054 Columbus — ► WDAK-TV (28) ABC, NBC, DuM; Headley- Reed; 64,441 ► WRBL-TV (4) CBS; Hollingbery; 73,647 Macon — ► WMAZ-TV (13) ABC, CBS, DuM; Avery- Knodel: 81.588 ► WNEX-TV (47) ABC, NBC; Branham; 22,000 Romet — ► WROM-TV (9) Weed; 135,290 Savannah — ► WTOC-TV (11) ABC, CBS, NBC, DuM; Avery- Knodel; 52,060 WSAV Inc. (3) Initial Decision 3/31/54 Thomasvillet — WCTV (6) Stars National; 12/23/53-1/1/55 Valdostat — WGOV-TV (37) Stars National; 2/26/53-1/1/55 IDAHO Boiset (Meridian) — ► KBOI (2) CBS, DuM; Free & Peters; 36.430 ► KIDO-TV (7) ABC, NBC, DuM; Blair; 35,800 Idaho Falls— ► KID-TV (3) ABC. CBS, NBC, DuM; Gill-Perna: 30,200 KIFT (8) ABC; Hollingbery; 2/26/53-Nov. "54 Nampat — KTVI (6) 3/11/53-Unknown Pocatellot — KWIK-TV (6) ABC; Hollingbery; 3/26/53-Nov. '54 Twin Fallst — KLK-TV (11) ABC: Hollingbery; 3/19/53- Early '55 ILLINOIS Belleville (St. Louis, Mo.)— ► WTVI (54) ABC, CBS, DuM; Radio Tv Repre- sentatives; 275,415. Bloomingtont — ► WBLN (15) McGillvra; 113,242 Champaign — ► WCIA (3) CBS, NBC, DuM; Hollingbery; 307,000 WTLC (»12) 11/4/53-Unknown Chicago — ► WBBM-TV (2) CBS; CBS Spot Sis.; 1,871,800 ► WBKB (7) ABC: Blair; 1,696,519 ► WGN-TV (9) DuM; Hollingbery; 1,950.000 WHFC-TV (26) 1/8/53-Unknown WIND-TV (20 ) 3/9/53-Unknown ► WNBQ (5) NBC; NBC Spot Sis.; 2,043,000 WOPT (44 ) 2/10/54-Unknown WTTW (*11) 11/5/53-Fall "54 Danville — ► WDAN-TV (24) ABC; Everett-McKinney: 35.000 Decatur — ► WTVP (17) ABC, DuM; Boiling; 92,000 Evanstont — WTLE (32) 8/12/53-Unknown Harrisburgt — ► WSIL-TV (22) ABC; Walker; 20,000 Joliett— WJOL-TV (48) Holm an; 8/21/53-Unknown Peoria — ► WEEK-TV (43) ABC, CBS, NBC, DuM; Head- ley-Reed; 173,140 ► WTVH-TV (19) ABC, CBS, DuM; Petry; 130,000 Quincyt (Hannibal, Mo.) — ► WGEM-TV (10) ABC, NBC; Avery-Knodel; 121,000 ► KHQA-TV (7) See Hannibal, Mo. Rockford — ► WREX-TV (13) ABC, CBS; H-R; 214.994 ► WTVO (39) NBC. DuM; Weed; 94,000 Rock Island (Davenport, Moline) — ► WHBF-TV (4 | ABC, CBS, DuM; Avery-Knodel; 264.811 Springfield — ► WICS (20) ABC, NBC, DuM; Young: 81,000 INDIANA Bloomington- ► WTTV (4) ABC, CBS, NBC, DuM; Meeker; 559,657 (also Indianapolis) Elkhartt— ► WSJV (52) ABC, NBC, DuM; H-R; 123,000 Evansvillet — ► WFIE (62) ABC, NBC, DuM; Venard; 72,341 ► WEHT (50) See Henderson. Ky. Evansville Tv Inc. (7) Initial Decision 10/4/54 Fort Wayne — ► WKJG-TV (33) ABC, CBS, NBC, DuM; Ray- mer; 93.657 ► WINT (15) See Waterloo WANE-TV (69) 9/29/54-Unknown Indianapolis — ► WFBM-TV (6) CBS; Katz; 663,000 ► WISH-TV (8) ABC, CBS, NBC, DuM; Boiling; 663,000 ► WTTV (4) See Bloomington LaFayettet — ► WFAM-TV (59) ABC, CBS, NBC, DuM; Ram- beau; 61,200 Muncie — ► WLBC-TV (49) ABC, CBS. NBC, DuM; Hol- man, Walker; 71,300 Notre Dame (South Bend)t— WNDU-TV (46) NBC; 8/12/54-Unknown Pnncetont — WRAY-TV (52) See footnote (d) South Bend — ► WSBT-TV (34) CBS, DuM; Raymer; 197,733 Terre Haute — ► WTHI-TV (10) ABC, CBS, DuM; Boiling; 144,267 Waterloot (Fort Wayne) — ► WINT (15) CBS; H-R; 94,500 IOWA Ames — ► WOI-TV (5) ABC, CBS, DuM; Weed; 247,590 Cedar Rapids — ► KCRG-TV (9) ABC, DuM; Venard; 116.444 ► WMT-TV (2) CBS; Katz; 241,290 Davenport (Moline. Rock Island) — ► WOC-TV (6) NBC; Free & Peters; 264.811 Des Motnes — ► KGTV (17) ABC: Hollingbery: 76.500 ► WHO-TV (13) NBC; Free & Peters; 286,000 Cowles Broadcasting Co. (8) Initial Decision 8/26/54 Fort Dodget — ► KQTV (21) ABC; Pearson; 42,100 Mason City — ► KGLO-TV (3) CBS, DuM; Weed; 100,412 Sioux City — KCTV (36) 10/30/52-Unknown ► KTIV (4) NBC; Hollingbery ► KVTV (9) ABC, CBS, NBC, DuM; Katz; 113.294 Waterloo — ► KWWL-TV (7) NBC, DuM; Headley-Reed; 127,635 KANSAS Great Bendt — KCKT (2) 3/3/54-Unknown Hutchinson — ► KTVH (12) CBS, DuM; H-R; 151,726 Manhattan t— KSAC-TV (»8) 7/24/53-Unknown Pittsburet — ► KOAM-TV (7) ABC, NBC, DuM; Katz; 67,521 Topeka — KTKA (42) 11/5/53-Unknown ► WIBW-TV (13) ABC, CBS, DuM; Capper Sis.; 367,914 Wichita— KAKE-TV (10) ABC: Hollingbery; 4/1/54- 10/19/54 (granted STA 10/6/54) ► KEDD (16) NBC; Petry; 124,311 Wichita Tv Corp. (3) Initial Decision «/9/54 KENTUCKY Ashlandt — WPTV (59) Petry: 8/14/52-Unknown Hendersont (Evansville, Ind.) — ► WEHT (50) CBS; Meeker; 59.353 Lexingtont — WLAP-TV (27) 12/3/53-See footnote (c) WLEX-TV (18) Forjoe; 4/13/54-12/1/54 Louisville — ► WAVE-TV (3) ABC. NBC. DuM; NBC Spot Sis.; 404,538 ► WHAS-TV (11) CBS; Harrington. Righter & Parsons. See footnote (b) WKLO-TV (21) See footnote (d) WQXL-TV (41) Forjoe; 1/15/53-early '55 Newportt — WNOP-TV (74) 12/24/53-Unknown Directory information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. Broadcasting Telecasting LOUISIANA Alexandria* — ► K ALB -TV (5) Weed Baton Rouge — ► WAFB-TV (28) ABC, CBS. NBC. DuM; Young; 75,000 WBRZ (2) Hollingbery; 1/28/54-1/1/55 Lafayettet — KLFY-TV (10) Rambeau; 9/16/53-Unknown KVOL-TV (10) 9/16/53-Unknown Lake Charles — ► KPLC-TV (7) Weed ► KTAG (25) CBS, ABC, DuM; Young; 22,000 Monroe — KFAZ (43) See footnote (d) ► KNOE-TV (8) CBS. NBC, ABC. DuM; H-R: 166,000 New Orleans — WCKG (26) Gill-Perna; 4/2/53-Late '54 WCNO-TV (32) Forjoe; 4/2/53-Unknown ► WDSU-TV (6) ABC, CBS, NBC, DuM: Blair: 258,412 »-WJMR-TV (61) ABC, CBS, DuM: McGillvra; 101,887 Shreveport — ► KSLA (12) ABC, CBS. NBC, DuM; Raymer: 61,500 Shreveport Tv Co. (12) Initial Decision 6/7/54 See footnote (e) KTBS Inc. (3) Initial Decision 6/11/54 MAINE Bangor — ► WABI-TV (5) CBS, NBC; Hollingbery; 81,275 ► WTWO (2) Venard Lewiston — ► WLAM-TV (17) DuM; Everett-McKinney; 21.332 Poland Spring — ► WMTW (8) ABC, CBS; Harrington, Righter & Parsons Portland — ► WCSH-TV (6) NBC; Weed; 126,729 ► WGAN-TV (13) ABC. CBS: Avery-Knodel WPMT (53) DuM; Everett-McKinney; 46.300 MARYLAND Baltimore — ► WAAM (13) ABC. DuM; Harrington. Righter & Parsons; 561.099 ► WBAL-TV (11) NBC: Petry; 561.099 WITH-TV (72) Forjoe: 12/18/52-Unknown ► WMAE-TV (2) CBS: Katz; 561,099 WTLF (18) 12/9/53-Unknown Cumberlandt — WTBO-TV (17) 11/12/53-Unknown Salisburyt — ► WBOC-TV (16) ABC, DuM; Burn-Smith; 40,760 MASSACHUSETTS Adams (Pittsfield)— ► WMGT (74) ABC, DuM; Walker: 135,541 Boston — ► WBZ-TV (4) NBC; Free & Peters; 1,210,581 WGBH-TV (*2) 7/16/53-Fall '54 W.TDW (44) 8/12/53-Unknown ► WNAC-TV (7) ABC, CBS, DuM; H-R; 1.210,581 Brocktont — WHEF-TV (62) 7/30/53-Fall '54 Cambridge (Boston) — ► WTAO-TV (56) DuM; Everett-McKinney; 154,800 Sprinefield — ► WHYN-TV (55) CBS, DuM; Branham; 148,000 ► WWLP (61) ABC, NBC; Hollingbery; 148,000 Worcester — WAAB-TV (20) Forjoe: 8/12/53-Unknown ► WWOR-TV (14) ABC, DuM; Raymer; 61,624 MICHIGAN Ann Arbor — WP AG-TV (20) DuM: Everett-McKinney; 20,500 WUOM-TV (*26) 11/4/53-Unknown Battle Creek— WBCK-TV (58) Headley-Reed; 11/20/52-Un- known WBKZ (64) See footnote (d) Bay City (Midland. Saginaw)— _ WNEM-TV (5) NBC, DuM; Headley-Reed. 298,793 Cadillact— *• WWTV (13) ABC, CBS, DuM; Weed; 60,914 Detroit — WCIO-TV (62) 11/19/53-Unknown ► WJBK-TV (2) CBS; Katz; 1,468,400 WTVS (»56) 7/14/54-Late '54 ► WWJ-TV (4) NBC; Hollingbery; 1,286.81-2 ►•WXYZ-TV (7) ABC; Blair; 1.308,200 Booth Radio & Tv Stations Inc. (50) 9/8/54- Unknown East Lansingt — ► WKAR-TV (*60) Flint— WJRT (12) 5/12/54-Unknown Grand Rapids — ► WOOD-TV (8) ABC. CBS. NBC. DuM: Katz; 455,596 Peninsular Broadcasting Co. (23) 9/2/54-Un- known Kalamazoo — ► WKZO-TV (3) ABC, CBS. NBC. DuM: Avery- Knodel; 504.123 Lansing — ► WTOM-TV (54) ABC, DuM; Everett-McKinney; 55.000 ► WJIM-TV (6) ABC, CBS, NBC; Petry; 404,180 Broadcasting • Telecasting Marquettet — WAGE-TV (6) 4/7/54-Oct. '54 Muskegont — . WTVM (35) 12/23/52-Unknown Saginaw (Bay City, Midland) — ► WKNX-TV (57) ABC, CBS; Gill-Perna; 100.000 WSBM-TV (51) 10/29/53-Unknown Traverse Cityt — ► WPBN-TV (7) NBC; Holman MINNESOTA Austin — ► KMMT (6) ABC; Pearson; 95,951 Duluth (Superior, Wis.) — ► KDAL-TV (3) ABC, NBC; Avery-Knodel; 67,900 ► WDSM-TV (fi). See Superior. Wis. WFTV (38) See footnote (d) Hibbingt — KHTV (10) 1/13/54-Unknown Minneapolis (St. Paul) — KEYD-TV (9) H-R: 6/10/54-1/1/55 ► WCCO-TV (4) CBS; Free & Peters: 489.100 ► WTCN-TV (11) ABC, DuM; Blair; 487,910 Rochester — ► KROC-TV (10) NBC; Meeker; 88,145 St. Paul (Minneapolis) — ► KSTP-TV (5) NBC; Petry: 511,000 ► WMIN-TV (11) ABC. DuM; Blair; 487,910 MISSISSIPPI Biloxit— Radio Assoc. Inc. (13) Initial Decision 7/1/54 Columbust — WCBI-TV (41 McGillvra: 7/28/54-E*rly '55 Jsc rCsori- ► WJTV (25) CBS, DuM; Katz; 59,305 *-WLBT (3) NBC: Hollingbery: 98.4.2 ► WSLI-TV (12) ABC; Weed: 93.000 Meridiant — WCOC-TV (30) See footnote idi ► WTOK-TV (11) ABC, CBS. NBC. DuM: Head- ley-Reed: 44.300 MISSOURI Cape Girardeaut — ► KFVS-TV (12) CBS Claytont — KFUO-TV (30 1 2/5/53-Unknown Columbia — ► KOMU-TV <8i ABC. CBS. NBC. DuM: H-R; 53,048. Festust — KACY (14) See footnote (d) Hannibalt (Quincy. 111.)— ► KHQA-TV (7) CBS, DuM; Weed: 124.272 ► WGF,M-TV (10' Spp Qiilncv. Til VHF 240,000 WATTS Windy, the popular spirit of television in Central Kansas, is celebrating the continued success of the state's first TV station ! KTVH pioneered the field for 230,140 homes and continues to serve them best with programs of local and network origin. KTVH WICHITA -HUTCHINSON CBS BASIC-DUMONT Represented Nationally by H-R Representatives, Inc. CHANNEL 12 KTVH, pioneer station in rich Central Kansas serves more than 14 important communities besides Wichita. Studios and sales offices are located in Wichita (Hotel Lassen) and Hutchinson. Howard O. Peterson, General Manager. October 18, 1954 • Page 127 FOR THE RECORD Jefferson Cityt — KRCG (13) 6/10/54-Unknown Joplint — ► KSWM-TV (12) CBS; Venard; 66,177 Kansas City — ► KCMO-TV (5) ABC, DuM; Katz: 414,615 ► KMBC-TV (9) CBS; Free & Peters; 414.615 ► WDAF-TV (4) NBC; Harrington. Righter & Parsons; 414,615 Kirksvillet— KTVO (3) 12/16/53-Unknown St. Joseph — ► KFEQ-TV (2) CBS, DuM; Headley-Reed; 108,755 St. Louis — ► KETC (*9) ► KSD-TV (5) ABC, CBS. NBC: NBC Spot Sis.; 661,986 ► KWK-TV (4) CBS; Katz WIL-TV (42) 2/12/53-Unknown KACY (14) See Festus ► WTVI (54) See Belleville. Ill Sedalia + — ► KDRO-TV (6) Pearson; 59,000 Springfield— ► KTTS-TV (10) CBS, DuM; Weed: 49.456 ► KYTV (3) NBC; Hollingbery; 55.020 MONTANA Billingst— ► KOOK-TV (2) ABC. CBS. NBC. DuM: Headley- Reed; 17,000 Buttet— KOPR-TV (4) See footnote (d) ► KXLF-TV (6). No estimate given. Great Fallst — ► KFBB-TV (5) CBS, ABC, DuM; Headley-Reed; 16,000 Missoula t — ► KGVO-TV (13) ABC, CBS. NBC. DuM: Glll- Perna; 12,500 NEBRASKA Holdrege (Kearney) — ► KHOL-TV (13) ABC, CBS. DuM; Meeker; 41,692 Lincoln — ► KOLN-TV (10) ABC, CBS, DuM; Avery-Kno- del; 107,204 KUON (12) See footnote (d) Omaha — ► KMTV (3) ABC, CBS, DuM; Petry; 283,150 ► WOW-TV (6) NBC, DuM; Blair; 283,150 Scottsblufft — KSTF (10) 8/18/54-Unknown NEVADA Hendersont — KLRJ-TV (2) Pearson 7/2/54-12/1/54 Las Vegas — ► KLAS-TV (8) ABC. CBS. NBC. DuM; Weed; 16,728 Reno — ► KZTV (8) ABC. CBS. NBC. DuM; Pearson: 15,500 NEW HAMPSHIRE Keenet — WKNE-TV (45) 4/22/53-Unknown Manchester — ► WMUR-TV (9) ABC, DuM; Weed; 240,000 Mt. Washingtont — ► WMTW (8) See Poland, Me. NEW JERSEY Asbury Parkt — ► WRTV (58) 10.500 Atlantic City— WFPG-TV (46) See footnote (d) WOCN (52) 1/8/53-Unknown Camdent — WKDN-TV (17) 1/28/54-Unknown Newark (New York City) — ► WATV (13) Petry; 4,150,000 New Brunswickt — WTLV (»19) 12/4/52-Unknown NEW MEXICO Albuquerque — ► KOAT-TV (7) ABC, DuM; Hollingbery; 43.797 ► KOB-TV (4) NBC; Branham; 43.797 ► KGGM-TV (13) CBS; Weed; 43.797 Roswellt — ► KSWS-TV (8) ABC. CBS. NBC. DuM; Meeker; 22.906 NEW YORK Albany(Schenectady, Troy) — WPTR-TV (23 ) 6/10/53-Unknown ► WROW-TV (41) ABC, DuM; Boiling; 103.000 ► WTRI (35) CBS; Headley-Reed; 101,000 WTVZ (*17) 7/24/52-Unknown Bingham ton — ► WNBF-TV (12) ABC, CBS. NBC. DuM; Boi- ling; 298,350 WQTV («46) 8/14/52-Unknown WINR-TV (40) 9/29/54-Unknown Bloomingdalet (Lake Placid) — WIRI (5) 12/2/53-12/1/54 Buffalo — ► WBEN-TV (4) ABC, CBS, DuM; Harrington. Righter & Parsons; 412,489. See footnote (a) ► WBUF-TV (17) ABC. CBS, NBC, DuM; H-R; 165.000 ► WGR-TV (2) ABC. NBC. DuM; Headley-Read WTVF (*23 ) 7/24/52-Unknown Carthaeet (Watertown) — WCNY-TV (7) ABC, CBS; Weed; 3/3/54-11/1/54 Elmira — ► WTVE (24) ABC, CBS, NBC. DuM; Forjoe; 35.500 Ithacat — WHCU-TV (20) CBS; 1/8/53-November *54 WIET (*14) 1/8/53-Unknown Kingston — ► WK NY-TV (66) ABC, CBS, NBC. DuM: Meeker; 16,500 New York — ► WABC-TV (7) ABC; Weed; 4.180,000 ► WABD (5) DuM: Avery-Knodel: 4.180,000 ► WCBS-TV (2) CBS: CBS Spot Sis.; 4,lt0.000 WGTV (*25) 8/14/52-Unknown WNYC-TV (31 1 5/12/54-Unknown ► WOR-TV (9) WOR: WOR-TV Sis.; 4,180.000 ► WPIX (11) Free & Peters: 4.180.000 ► WRCA-TV (4) NBC; NBC Spot Sis.; 4,180,000 ► WATV (13) See Newark, N. J. Rochester — WCBF-TV (15) 6/10/53-Unknown ► WHAM-TV (5) NBC; Hollingbery; 255,000 ► WHEC-TV (10) ABC. CBS; Everett-McKinney; 255,000 WRNY-TV (27) 4/2/53-Unknown WROH (*21) 7/24/52-Unknown ► WVET-TV (10) ABC, CBS; Boiling; 255,000 Schenectady (Albany, Troy) — ► WRGB (6) ABC, CBS, NBC, DuM; NBC Spot Sis.; 386,700 Syracuse — ► WHEN-TV (8) ABC, CBS, DuM; Katz; 348,000 WHTV ("43 1 9/18/52-Unknown ► WSYR-TV (3) NBC; Headley-Reed; 348,000 Utica— ► WKTV (13) ABC, CBS, NBC, DuM; Cooke; 149,000 NORTH CAROLINA Ashevillet — ► WISE-TV (62) CBS, NBC; Boiling; 31,000 ► WLOS-TV (13) ABC, DuM; Venard; 204,907 Chapel Hillt— WUNC-TV (*4) 9/30/53-Oct. '54. Charlotte— ► WAYS-TV (36) ABC. NBC. DuM; Boiling: 54,560 ► WBTV (3) CBS. NBC. DuM; CBS Spot Sis.; 423,073 Durham — ► WTVD (11) ABC, NBC; Headley-Reed; 185,690 Fayettevillet — WFLB-TV (18) 4/13/54-Unknown Gaston i at — WTVX (48) 4/7/54-Unknown Greensboro — WFMY-TV (2) ABC, CBS, DuM; Harrington. Righter & Parsons; 238.641 Greenville — ► WNCT (9) ABC. CBS. NBC, DuM; Pearson; 80,800 Raleigh — ► WNAO-TV (28) ABC. CBS. DuM; Avery- Knodel; 97,500 Wilmingtont— ► WMFD-TV (6) ABC, NBC; Weed; 36,660 WTHT (3) 2/17/54-Unknown Winston-Salem — ► WSJS-TV (12) NBC; Headley-Reed; 233,375 ► WTOB-TV (26) ABC. DuM; H-R: 65.000 NORTH DAKOTA Bismarckf — ► KFYR-TV (5) ABC. CBS. NBC. DuM; Blair; 16.915 Fargot — ► WD AY-TV (S) ABC. CBS. NBC. DuM; Free & Peters; 42,260 Grand Forkst — KNOX-TV (10) 3/10/54-TJnknown Minott — ► KCJB-TV (13) ABC, CBS, NBC, DuM; Weed: 30,000 Valley Cityt— ► KXJB-TV (4) CBS; Weed; 50.000 OHIO Akron — ► WAKR-TV (49) ABC; Weed; 174,066 Ashtabulat — ► WICA-TV (15) 25,000 Cincinnati — ► WCET (*48 ) 2.000 ► WCPO-TV (9) ABC. DuM; Branham; 500,000 ► WKRC-TV (12) CBS: Katz: 662.236 ► WLWT (5> NBC; WLW Sis.: 525,000 WQXN-TV (54) Forjoe; 5/14/53-early '55 Cleveland — WERE-TV (65) 6/l«/53-Unknown ► WEWS (5) CBS; Branham; 1,059,858 WHK-TV (19) 11/25/53-Unknown ► WNBK (3) NBC; NBC Spot Sis.; 1,045.000 ► WXEL (8) ABC, CBS, DuM; Katz; 823.629 Columbus — ► WBNS-TV (10) CBS: Blair; 307.000 ► WLWC (4) NBC; WLW Sis.: 307,000 WOSU-TV (»34) 4/22/53-Unknown ► WTVN-TV (6) DuM; Katz; 381.451 Dayton — ► WHIO-TV (7) CBS. DuM; Hollingbery; 637,330 WIFE (22) See footnote (d) ► WLWD (2) ABC, NBC; WLW Sis; 320,000 Elyriat— WEOL-TV (31) 2/11/54-Fall '54 Lima — WIMA-TV (35) Weed; 1/24/52-Unknown ► WLOK-TV (73) NBC; H-R; 62.973 Mansfieldt — WTVG (36) 6/3/54-Unknown Massillont — WMAC-TV (23) Petry; 9/4/52-Unknown Steubenville (Wheeling, W. Va.)— ► WSTV-TV (9) CBS; Avery-Knodel; 1.083,900 Toledo — ► WSPD-TV (13) ABC. CBS, NBC. DuM; Katz; 297,060 Youngstown — ► WFMJ-TV (21) NBC; Headley-Reed; 138,218 ► WKBN-TV (27) ABC, CBS, DuM; Raymer; 138,218 Zanesville — ► WHIZ-TV (18) ABC. CBS, NBC. DuM: Pear- son; 40,000 OKLAHOMA Ada— ► KTEN (10) ABC; Venard; 173,820 Ardmoret — KVSO-TV (12) 5/12/54-Unknown Enidt — ► KGEO-TV (5) ABC; Pearson; 118,000 Lawtont — ► KSWO-TV (7) DuM; Pearson; 54,540 Miamit — KMTV (58) 4/22/53-Unknown Muskogeet — ► KTVX (8) ABC, DuM; Avery-Knodel Oklahoma City — KETA (»13) 12/2/53-Unknown ► KMPT (19) DuM; Boiling; 98,267 ► KTVQ (25) ABC; H-R; 151,224 »- KWTV (9) CBS. DuM; Avery-Knodel; 256,102 ► WKY-TV (4) ABC, NBC; Katz; 281,522 Tuls^— ► KCEB (23) NBC, DuM; Boiling; 109,968 »- KOTV (6) ABC, CBS, NBC, DuM; Petry; 229,100 KSPG (17) 2/4/54-Unknown KVOO-TV (2) 7/8/54-Unknown (granted STA Sept. 10) KOED-TV (*11) 7/21/54-Unknown Directory information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. Page 128 • October 18, 1954 Broadcasting Telecasting OREGON Eugene — ► KVAL-TV (13) ABC. NBC, DuM; HoUingbery; 26,000 Medford — ► KBES-TV (5) ABC, CBS, NBC, DuM; Hoag- Blair; 23,610 Portland — KLOR (12) ABC; HoUingbery; 7/22/54-1/1/55 ► KOIN-TV (6) ABC. CBS; CBS Spots Sis.; 240.- 964 ► KPTV (27) ABC, NBC. DuM; NBC Spot Sis.; 190,770 North Pacific Tv Inc. (8) Initial Decision 6/16/54 Salemt— KSLM-TV (3) 9/30/53-Unknown PENNSYLVANIA Allen townt — WFMZ-TV (67) Avery-Knodel; 7/16/53-Fall '54 WQCY (39) Weed; 8/12/53-Unknown Altoona — ► WFBG-TV (10) ABC, CBS, NBC, DuM; H-R; 447,128 Bethlehem — ► WLEV-TV (51) NBC; Meeker; 81,118 Chambersburgt — WCHA-TV (46) See Footnote (d) Easton — ► WGLV (57) ABC, DuM; Headley-Reed; 84,915 Erie— ► WICTJ (12) ABC, NBC, DuM; Petry; 208,500 WLEU-TV (66) 12/31/53— Unknown ► WSEE (35) CBS, DuM; Avery-Knodel; 35,830 Harrisburg — ► WCMB-TV (27) Cooke ► WHP-TV (55) CBS; Boiling; 166,423 ► WTPA (71) ABC, NBC; Headley-Reed; 166,423 Hazletonf — WAZL-TV (63) Meeker; 12/18/52-Unknown Johnstown — ► WARD-TV (56) ABC, CBS, DuM; Weed ► WJAC-TV (6) CBS, NBC, DuM; Katz; 787,402 Lancaster — ► WGAL-TV (8) CBS, NBC. DuM; Meeker: 554 914 WWLA (21) Venard; 5/7/53-Fall '54 Lebanonf — ► WLBR-TV (15) Burn-Smith; 220,900 New Castle — ► WKST-TV (45) ABC. DuM; Everett-McKinney; 146,767 Philadelphia — ► WCAU-TV (10) CBS; CBS Spot Sis; 2,044,209 ► WFIL-TV (6) ABC, DuM; Katz; 1,833,160 WIBG-TV (23) 10/21/53-Unknown ► WPTZ (3) NBC; Free & Peters; 1,819,362 Pittsburgh— ► WDTV (2) CBS, NBC, DuM; DuM Spot Sis.; 1,134,110 ► WENS (16) ABC. CBS, NBC; Petry; 356,354 WKJF-TV (53) See footnote (d) ► WQED (*13) WTVQ (47) Headley-Reed; 12/23/52-Unknown Reading — ► WEEU-TV (33) ABC, NBC; Headley Reed; 95,000 ► WHUM-TV (61) CBS; H-R; 219,870 Scranton — ► WARM-TV (16) ABC; HoUingbery; 170,000 ► WGBI-TV (22) CBS; Blair; 175,000 ► WTVU (73) Everett-McKinney; 150,424 Sharonf — WSHA (39) 1/27/54-Unknown Wilkes-Barre — ► WBRE-TV (28) NBC; Headley-Reed; 174,000 ► WILK-TV (34) ABC, DuM; Avery-Knodel; 184,000 Williamsportt — WRAK-TV (36) Everett-McKinney; 11/13/52- Jan. '55 York— ► WNOW-TV (49) DuM; Forjoe; 87,400 ► WSBA-TV (43) ABC; Young; 88,000 RHODE ISLAND Providence — ► WJAR-TV (10) ABC, CBS, NBC, DuM; Weed; 1,134,473 ► WNET (16) ABC, CBS, DuM; Raymer; 41,790 WPRO-TV (12) Blair; 9/2/53-Unknown (grant- ed STA 9/23/53) SOUTH CAROLINA Anderson — ► WAIM-TV (40) CBS; Headley-Reed; 70,356 Camdenf — WACA-TV (15) 6/3/53-Unknown Charleston — ► WCSC-TV (5) ABC, CBS; Free & Peters; 121,113 ► WUSN-TV (2) NBC, DuM; H-R Columbia — Directory information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. ► WCOS-TV (25) ABC, DuM; Headley-Reed; 63,000 ► WIS-TV (10) ABC, NBC, DuM; Free & Peters; 126,334 ► WNOK-TV (67) CBS, DuM; Raymer; 60,173 Florencef — WBTW (8) CBS; CBS Spot Sis.; 11/25/53- 10/15/54 (granted STA 9/23) Greenville — ► WFBC-TV (4) NBC; Weed; 277,632 ► WGVL (23) ABC, DuM; H-R; 75,300 Spartanburgf — WSPA-TV (7) CBS; HoUingbery; 11/25/53- Early '55 SOUTH DAKOTA Sioux Falls — ► KELO-TV (11) ABC, CBS. NBC, DuM; Raymer; 87,192 TENNESSEE Chattanooga — ► WDEF-TV (12) ABC, CBS, NBC, DuM; Bran- ham; 101,465 Mountain City Tv Inc. (3) Initial Decision 7/5/54 Jacksonf WDXI-TV (7) Burn-Smith; 12/2/53-11/15/54 Johnson City — ► WJHL-TV (11) ABC, CBS, NBC, DuM; Pear- son; 68,917 Knoxville — ► WATE (6) ABC, NBC; Avery-Knodel; 88,940 ► WTSK-TV (26) ABC, CBS, DuM; Pearson; 78,- 900 Memphis — ► WHBQ-TV (13) CBS; Blair; 297,746 ► WMCT (5) ABC, NBC, DuM; Branham; 297,746 WREC Broadcasting Service (3) Initial Deci- sion 8/27/54 Nashville— ► WSIX-TV (8) CBS; HoUingbery; 194,682 ► WSM-TV (4) NBC, DuM; Petry; 198,045 Old Hickory (Nashville) — ► WLAC-TV (5) CBS; Katz TEXAS Abilenet — ► KRBC-TV (9) ABC, NBC, DuM; Pearson; 35,307 Amarillo — ► KFDA-TV (10) ABC, CBS; Branham; 56,821 ► KGNC-TV (4) NBC, DuM; Katz; 56,821 KLYN-TV (7) 12/11/53-Unknown Austin — ► KTBC-TV (7) ABC, CBS. NBC, DuM; Raymer; 85,722 Beaumontf — ► KBMT (31) ABC, NBC, DuM; Forjoe: 28,108 Beaumont Bcstg. Corp. (6) CBS; 8/4/54-Dec. '54 Big Springt— KBST-TV (4) 7/22/54-Unknown Corpus Christif — ► KVDO-TV (22) NBC; Young; 14,744 KTLG (43) 12/9/53-Unknown Gulf Coast Bcstg. Co. (6) Initial Decision 6/17/54 Dallas KDTX (23) 1/15/53-Unknown KLIF-TV (29 ) 2/12/53-Unknown ► KRLD-TV (4) CBS; Branham; 406,804 ► WFAA-TV (8) ABC, NBC, DuM; Petry; 406,804 El Paso — ► KROD-TV (4) ABC, CBS, DuM; Branham; 57,280 KELP-TV (13) Forjoe; 3/18/54-Unknown ► KTSM-TV (9) NBC; HoUingbery; 55,270 Ft. Worth— ► WBAP-TV (5) ABC, NBC; Free & Peters; 401,000 Texas State Network (11) 9/17/54-Unknown Galveston — ► KGUL-TV (11) CBS; CBS Spot Sis.; 325,000 325,000 Harlingent (Brownsville, Mc Allen, Weslaco) — ► KGBT-TV (4) ABC, CBS, DuM; H-R; 44,380 Houston — KNUZ-TV (39) See footnote (d) ► KPRC-TV (2) NBC; Petry; 362,000 KTLJ (13) ABC; 2/23/54-Nov. '54 KTVP (23) 1/8/53-Unknown ► KUHT (»8) 281,500 KXYZ-TV (29) 6/18/53-Unknown Longviewj — ► KTVE (32) Forjoe; 24,171 Lubbock — ► KCBD-TV (11) ABC, NBC; Raymer; 62,365 ► KDUB-TV (13) CBS, DuM; Avery-Knodel; 63,500 KFYO-TV (5) Katz; 5/7/53-Unknown Midland — ► KMID-TV (2) ABC, CBS, NBC; Venard; 38,500 San Angelo — ► KTXL-TV (8) ABC. CBS, NBC, DuM; Venard; 35,000 San Antonio — KALA (35) 3/26/53-Unknown KCOR-TV (41) O'Connell; 5/12/54-11/1/54 ► KGBS-TV (5) ABC, CBS, DuM; Katz; 211,323 ► WOAI-TV (4) NBC; Petry; 212,750 Thctfs right! Here in Pennsylvania 1 buy does cover 3 markets when that one buy is WJAC-TV, Johns- town. You not only get the Greater Johnstown market but also the sweetest slice of Pittsburgh AND Altoona! Latest Hooper standings show WJAC-TV FIRST in Johnstown (a 2-station market) SECOND in Pittsburgh (a 3-station market) FIRST in Altoona (a 2-station market) If you really want to sell in south- western Pennsylvania, you can have your cake and eat it, too . . . by choosing the 1 market that covers 3 . . . Get full details from your KATZ man! Broadcasting Telecasting October 18, 1954 • Page 129 CBS & DUMONT TELEVISION K DUB-TV LUBBOCK, TEXAS NATIONAL REPRESENTATIVES: AVERY-KNODEL, INC. PRESIDENT AND GEN. MGR., W. D. "DUB" ROGERS GEORGE COLLIE, NAT'l. SALES MGR. Page 130 • October 18, 1954 FOR THE RECORD Sweetwatert — KPAR-TV (12) CBS; Avery-Knodel; 8/26/53- Unknown Temple — ► KCEN-TV (6) NBC; Hollingbery; 86.889 Texarkana (also Texarkana, Ark.) — ► KCMC-TV (6) ABC, CBS, DuM; Venard; 83,863 Tylert— ► KETX (19) CBS, NBC, DuM; 28,405 KLTV (7) ABC, NBC; Pearson; 12/7/54-10/15/54 (granted STA 9/30/54) Victoriat — KNAL (19) Best; 3/26/53-Unknown Wacot— ► KANG-TV (34) ABC, DuM; Pearson; 44,911 KWTX Bcstg. Co. (10) Initial Decision 9/30/54 Weslacot (Brownsville, Harlingen, McAllen) — ► KRGV-TV (5) NBC; Raymer; 41,237 Wichita Falls— ► KFDX-TV (3) ABC, NBC; Raymer; 76,100 ► KWFT-TV (6) CBS, DuM; Blair; 85,300 UTAH Provot — KOVO-TV (11) 12/2/53-TJnknown Salt Lake City— ► KSL-TV (5) CBS, DuM; CBS Spot Sis.; 166,800 ► KTVT (4) NBC; Blair; 166,800 ► KUTV (2) ABC; Hollingbery VERMONT Montpeliert — ► WMVT (3) ABC, CBS; Weed VIRGINIA Danvillet — ► WBTM-TV (24) ABC; Gill-Perna; 21,545 Hampton (Norfolk) — ► WVEC-TV (15) NBC; Rambeau; 110,000 Harrisonburg — ► WSVA-TV (3) ABC. CBS. NBC. DuM; Pearson; 87,948 Lynchburg — ► WLVA-TV (13) ABC, CBS, DuM; Hollingbery; 120,000 Newport News — ► WACH-TV (33) Walker Norfolk — ► WTAR-TV (3) ABC, CBS, DuM; Petry; 335,832 WTOV-TV (27) See footnote (d) ► WVEC-TV (15) See Hampton Petersburgt — Petersburg Tv Corp. (8) 9/29/54-Unknown Richmond — WOTV (29) 12/2/53-Unknown ► WTVR (6) NBC; Blair; 465,873 Roanoke — ► WSLS-TV (10) ABC, NBC; Avery-Knodel; 271,399 WASHINGTON Bellinghamt — ► KVOS-TV (12) DuM; Forjoe; 76,146 Seattle (Tacoma) — ► KING-TV (5) ABC; Blair; 378,300 ► KOMO-TV (4) NBC; Hollingbery; 378,300 KCTS (*9) 12/23/53- Dec. '54 KCTL (20) 4/7/54-Unknown Spokane — ► KHQ-TV (6) ABC, NBC; Katz; 82,743 ► KXLY-TV (4) CBS, DuM; Avery-Knodel; 89,283 KREM-TV (2) Petry; 3/18/54-11/4/54 Tacoma (Seattle) — ► KMO-TV (13) Branham; 378,300 ► KTNT-TV (11) CBS, DuM; Weed; 378,300 Vancouvert — KVAN-TV (21) Boiling; 9/25/53-Unknown Yakima — ► KIMA-TV (29) ABC, CBS, NBC, DuM; Weed; 28,337 WEST VIRGINIA Charleston — ► WCHS-TV (8> CBS. DuM: Branham ► WKNA-TV (49) ABC, DuM; Weed; 42,942 Clarksburgt — WBLK-TV (12) Branham; 2/17/54-1/1/55 Fairmontt — ► WJPB-TV (35) ABC, NBC, DuM; Gill-Perna; 35,200 Huntington — ► WSAZ-TV (3) NBC; Katz; 441,140 Greater Huntington Radio Corp. (13) 9/2/54- Unknown Oak Hill (Beckley)t— WOAY-TV (4) Weed; 6/2/54-Nov. '54 Parkersburgt — ► WTAP (15) ABC. DuM; Forjoe; 30,000 Wheeling — WLTV (51) 2/11/53-Unknown ► WTRF-TV (7) ABC. NBC: Hollingbery; 281.811 ► WSTV-TV (9) See Steubenville, Ohio WISCONSIN Eau Claire — ► WEAU-TV (13) ABC, NBC, DuM; Hollingbery; 71,000 Green Bay — ► WBAY-TV (2) ABC, CBS, NBC. DuM; Weed; 195,670 WFRV-TV (5) 3/10/54-Unknown ► WKBT (8) CBS, NBC, DuM; Raymer; 34,600 WTLB (38) 12/16/53-Unknown Madison — ► WHA-TV (*21) ► WKOW-TV (27) CBS; Headley-Reed; 54.000 ► WMTV (33) ABC, NBC, DuM; Boiling; 59,500 Badger Television Co. (3) Initial Decision 7/31/54 Marinettet (Green Bay) — ► WMBV-TV (11) NBC; Venard; 175,000 Milwaukee — ► WCAN-TV (25) CBS; Rosenman; 408,900 ► WOKY-TV (19) ABC, DuM; Boiling; 345,173 ► WTMJ-TV (4) NBC; Harrington, Righter & Parsons; 695,785 WTVW (12) ABC, DuM; Petry; 6/11/54-10/27/54 (granted STA Sept. 7) Neenah — ► WNAM-TV (42) ABC; George Clark Superiort (Duluth. Minn.) — ► WDSM-TV (6) CBS, DuM; Free & Peters; 66,000 ► KDAL-TV (3). See Duluth, Minn. Wausaut — WSAU-TV (7) CBS; Meeker; 5/12/54-10/17/54 WYOMING Cheyennet — ► KFBC-TV (5) ABC, CBS, NBC, DuM; Holling- bery; 46,100 ALASKA Anchoraget — ► KFIA (2) ABC, CBS; Weed; 12,000 ► KTVA (11) NBC, DuM; Feltis; 10,000 Fairbankst — KFIF (2) ABC. CBS; 7/1/53-Unknown HAWAII Honolulut — ► KGMB-TV (9) CBS; Free & Peters; 60,000 ► KONA (11) NBC, DuM; NBC Spot Sis; 60,000 ► KULA-TV (4) ABC; Headley-Reed; 58,000 PUERTO RICO San Juant — ► WAPA-TV (4) ABC, NBC. DuM; Caribbean Networks ► WKAQ-TV (2) CBS; Inter- American; 41,000 CANADA CstY^cLvy Alt ► CHCT-TV' (2) CBC; All-Canada, Weed Hamilton, Ont. — ► CHCH-TV (11) CBC, CBS, NBC; All-Canada, Young; 96,500 Kitchener, Ont. — ► CKCO-TV (13) CBC, ABC, CBS, NBC. DuM; Hardy, Weed; 51,533 London, Ont. — p- CFPL-TV (10) CBC, CBS, NBC; All-Canada, Weed; 80,627 Montreal, Que. — ► CBFT (2) CBC French; CBC; 221,216 ► CBMT (6) CBC; CBC; 221,216 Ottawa. Ont. — ► CBOT (4) CBC; CBC; 38,500 Quebec City, Que. — *■ CFCM-TV (4) CBC; Hardy; 6,000 estimate Regina, Sask.t — ► CKCK-TV (2) CBC; All-Canada, Weed; 3,000 St. John. N. B.t— ► CHSJ-TV (4) CBC; All-Canada; 10,000 Sudbury, Ont.t— ► CKSO-TV (5) CBC, ABC, CBS, NBC, DuM; All-Canada, Weed; 10,091 Toronto, Ont. — t» CBLT (9) CBC, ABC, CBS, NBC, DuM; CBC; 280.000 Vancouver. B. Ct — ► CBUT (2) CBC; CBC; 30,000 Winnipeg, Man.t — ► CBWT (4) CBC; CBC; 5,000 MEXICO Juarezt (El Paso, Tex.l — ► XEJ-TV (5) National Time Sales; 39,975 Ti.iuanat (San Diego) — ► XETV (6) Weed; 241,000 Total stations on air in U. S. and possessions: 409; total cities with stations on air: 274. Both totals include XEJ-TV Juarez and XETV (TV) Tijuana, Mexico, as well as educational ontlPts that are operating. Total sets in use 33,161,781. * Indicates educational stations. t Cities NOT interconnected to receive network service. (a) Figure does not Include 331,448 sets which WBEN-TV Buffalo reports it serves in Canada. (b) Number of sets not currently reported by WHAS-TV Louisville, Ky. Last report was 205,- 544 on July 10, 1952. (c) President Gilmore N. Nunn announced that construction of WLAP-TV has been temporarily suspended [B»T, Feb. 22]. CP has not been sur- rendered. (d) The following stations have suspended regular operations, but have not turned in CP's: WKAB- TV Mobile, Ala.; KBD3-TV Fresno, Calif.; KTHE (TV) Los Angeles; W RAY-TV Princeton, Ind.; WKLO-TV Louisville, Ky.; KFAZ (TV) Monroe, La.; WBKZ (TV) Battle Creek, Mich.; WFTV (TV) Duluth, Minn.; WCOC-TV Meridian, Miss.; KACY (TV) Festus, Mo.; KOPR-TV Butte, Mont.; KUON (TV) Lincoln, Neb.; WFPG-TV Atlantic City, N. J.; WIFE (TV) Dayton, Ohio; WCHA- TV Chambersburg, Pa.; WKJF-TV Pittsburgh, Pa.; KNUZ-TV Houston, Tex.; WTOV-TV Nor- folk, Va. (e) Shreveport Tv Co. has received initial deci- sion favoring it for ch. 12, which Is currently operated by Interim Tv Corp. [KSLA (TV)J. Broadcasting • Telecasting UPCOMING Oct. 19: Senate Juvenile Delinquency Subcom- mittee hearing on tv programming, Washing- ton, D. C. Oct. 19: NARTB Convention Committee, May- flower Hotel, Washington. Oct. 20-21: Kentucky Broadcasters Assn., fall meeting, Cumberland Falls Park. Oct. 21-22: Advertising Media Credit Executives Assn., Statler Hotel, St. Louis. Oct. 22-23: Ohio Assn. of Radio -Tv Broadcasters, fall sales meeting, Columbus. s Oct. 22-24: Ohio Chapter, American Women in Radio & Tv, Carter Hotel, Cleveland. Oct. 22-24: Midwest Inter-City Conference of Women's Advertising Clubs of Advertising Fed- eration of America, St. Louis. Oct. 22-24: New England Hi-Fi Music Show, Hotel Touraine, Boston. Oct. 25-26: Central Canada Broadcasters Assn., Brock-Sheraton Hotel, Niagara Falls, Ont. Oct. 27: Annual "Whingding" stag party, South- ern California Broadcasters Assn., Inglewood Country Club. Oct. 27-30: National Assn. of Educational Broad- casters, Hotel Biltmore, New York. Oct. 28: Standard band broadcasting conference between U. S. and Mexico, Mexico City. Oct. 30: Federal Communications Bar Assn., an- nual outing, Lohnes estate, Vienna, Va. NOVEMBER Nov. 7-13 : Lutheran Radio & Tv Week. Nov. 8: Texas Assn. of Broadcasters, semi-annual fall meeting, Rice Hotel, Houston. Nov. 8-10: Assn. of National Advertisers, Hotel Plaza, New York. Nov. 10-13: Sigma Delta Chi, Columbus, Ohio. Nov. 14: Indiana Radio-Tv Newsmen, fall meeting at WIRE studios, Indianapolis. Nov. 17: Advertising Council Day, Waldorf-As- toria, New York. Nov. 18: Country Music Disc Jockeys Assn., gen- eral membership meeting, Nashville, Tenn. Nov. 18-19: North Carolina Assn. of Broadcasters, Mid-Pines Hotel, Southern Pines, N. C. Nov. 18-20: Radio Television News Directors Assn., Chicago. Nov. 21: Louisiana-Mississippi AP Broadcasters Assn., Jung Hotel, New Orleans. Nov. 22-24: Eastern Council, American Assn. of Advertising Agencies, Roosevelt Hotel, New York. JANUARY 1955 Jan. 20-21: Symposium on printed circuits by Engineering Dept. of RETMA, U. of Pennsyl- vania, Philadelphia. Jan. 26-28: Georgia Radio-Tv Institute, Henry W. Grady School of Journalism, U. of Georgia, Athens. SPECIAL LISTING NARTB District Meetings Oct. 18-19: NARTB Dist. 17, Davenport Hotel. Spokane. Oct. 21-22: NARTB Dist. 15, Clift Hotel, San Francisco. Oct. 25-26: NARTB Dist. 16, Camelback Inn, Phoe- nix, Ariz. Oct. 28-29: NARTB Dist. 14, Brown Palacs. Den- ver. 12, Jens Marie Hotel, Nov. 9-10: NARTB Dist. 13, Rice Hotel, Houston. Nov. 4-5: NARTB Dist. Ponca City, Okla. WAUSAU, WISCONSIN Advance Schedule Of Network Color Shows CBS-TV Oct. 18-22 (3:30-4 p.m.): Bob Crosby Show, participating sponsors. Oct. 18 (10-11 p.m.): Studio One, West- inghouse Electric Co. through McCann-Erickson. Oct. 28 (8:30-9:30 p.m.): Shower of Stars, Chrysler Corp. through McCann-Erickson. Oct. 29 (8-8:30): Mama, General Foods through BBDO. Nov. 4-5 (2:30-3 p.m.): Art Linkletter's House Party, participating sponsors. Nov. 5 (7:45-8 p.m.): Perry Como Show, Liggett & Myers Tobac- co Co., through Cunningham & Walsh. Nov. 9 (7:45-8 p.m.): Jo Stafford Show, Gold Seal Co., through Camp- bell-Mithun. Nov. 10 (10-11 p.m.): Best of Broad- way, Westinghouse Electric Co., through McCann-Erick- son. NBC-TV Oct. 18 (8-9:30 p.m.) Producers' Show- case, "Tonight at 8:30," co- sponsored by Ford Motor Co. and RCA through Kenyon & Eckhardt. Oct. 21 (9:30-10 p.m.): Ford Theatre, "Segment," Ford Motor Co. through J. Walter Thompson. Oct. 23 (9-10:30 p.m.): Max Liebman Presents "Follies of Suzy," star- ring Jan Moire and Steve Allen, Oldsmobile through D. P. Brother Co. Oct. 28 (9:30-10 p.m.): Ford Theatre, "Trip Around the Block," Ford Motor Co. through J. Walter Thompson. Oct. 31 (3-4:30 p.m.): Tv Opera, "Ab- duction from the Seraglio," sustaining. Nov. 4 (9:30-10 p.m.): Ford Theatre, "Remember to Live," Ford Motor Co. through J. Walter Thompson. Nov. 7 (7:30-9 p.m.) Max Liebman Presents (name to be an- nounced), Hazel Bishop through Raymond Spector and Sunbeam through Perrin-Paus. Nov. 11 (9:30-10 p.m.): Ford Theatre, "The Road Ahead," Ford Motor Co. through J. Walter Thompson. [Note: This schedule will be corrected to press time of each issue of B-T.] OWNED AND OPERATED BY WISCONSIN VALLEY TELEVISION CORP. Broadcasting • Telecasting editorials 'Broadcastingtown' THE TRUE value of Cunningham & Walsh's patient study of the influence of television on its guinea-pig community of New Brunswick, N. J., is only now becoming evident. In the seven years that the agency has been examining the habits of the citizens of what it has termed "Videotown" a record of incomparable utility has been compiled. It shows, year by year, how people have adjusted their lives to television ownership. As reported in this publication last week, the seventh Videotown survey emphasizes the extent of that adjustment. Television has forced a remarkable reallocation of peoples' time. In earlier periods of television penetration, the tv set not only commanded tremendous attention for itself but distracted attention from other interests. Radio listening, movie-going and reading declined sharply — some almost to the vanishing point — when tv first came to town. Now, however, although people still watch tv as avidly as ever, they are making still more adjustments. They also are listening more to radio, reading more, going to more movies. The increase in radio listening among television owners in Video- town is particularly gratifying. It reinforces the belief that radio is a basic medium which not only will hold its own but actually gain ground against television competition. In the light of growing radio attention in New Brunswick, Cun- ningham & Walsh might consider changing its name for the labora- tory community. Since radio and tv are now definitely there to stay, Videotown could better be called Broadcastingtown. Lamb Stew SINCE Sept. 15 the FCC Broadcast Bureau has been prosecuting Edward Lamb, with occasional pauses to let opposing counsel rest their abused throats and an army of investigators search for new means of showing that everybody involved in the case is psychoneurotic, subversive or immoral. It has been as squalid a spectacle as the most unreserved tabloid editor could wish for. If solid evidence has been produced to support the charge that Mr. Lamb has lied in saying he never had Communist ties, it is buried in an unwholesome mass of scandalous speeches by attorneys. To be sure, much of the speechmaking has been done by Mr. Lamb's counsel, but the Broadcast Bureau, the hearing examiner and the defenders of Mr. Lamb share the responsibility for turning a regulatory hearing into the kind of case that would have been more in order in a Chicago police court of the Capone period. It is impossible, of course, to know before the completion of the case whether the FCC had reasonable evidence to support its decision to set Mr. Lamb's WICU (TV) Erie, Pa., for license re- newal hearing. Indeed it is beyond our province to predict the outcome of a case that is now in the early stages of what may become an exceedingly intricate journey through the courts. Whatever the outcome, however, it can be said at this point that the conduct of the case — on both sides — has utterly prevented intelligent presentation of evidence. If the FCC still considers it has a case against Edward Lamb, it might be well advised to end the present performance and start all over again, with people in charge who have the ability to dis- cipline themselves, the witnesses, and Mr. Lamb and his attorneys. Make It a Landslide ACTION of the tv broadcasters of Michigan in banning drama- tized beer and wine commercials is a timely example of self- regulation. It already has become a groundswell and could spread throughout the medium. The pledge is to stop the showing of actual consumption of beer and wine. It is. not a case of knuckling under to the blue- nosers. Rather it is a matter of prudent management. The beer situation should be handled at the local level. Alcoholic beverage business on the networks is not as big a factor as most people imagine. For the first six months of 1954 it amounted to less than 2% of total revenue. Stations will not be placed at a competitive disadvantage if they agree, uniformly, to accept no dramatized commercials. We hope the Michigan groundswell becomes a landslide. Page 132 • October 18, 1954 Diversification Crazy-Quilt A CRAZY-QUILT rather than a pattern is emerging from recent decisions of the FCC in contested television cases. No clear line can be drawn to indicate which way the FCC will go in any given contest. The notion is that the Commission is operating by the seat of its pants, with the tailoring to fit the whim of the moment. Even though there appear to be no established criteria, news- paper applicants contend the FCC is discriminating against them. And many a veteran station owner will attest that the newcomer is getting the break; that the FCC is operating on a "one-to-a- customer" thesis, or put another way, "those that have, won't get." There is justification for each contention in these recent deci- sions. But members of the FCC have insisted there is no anti-news- paper policy and that certainly old-line stations are not being given the coup de grace. The Commissioners should read some of their own decisions. All these disjointed acts are being committed through the devise of the so-called "diversification of mass media" concept. It has become the key determinating clause, along with public interest, convenience and necessity. It is kneaded and worked around to fit any conceivable situation. And, more times than not, it is the basis for denying an existing station owner (particularly one with a newspaper interest) and of granting the opponent, usually a new- comer, with little or no background or experience in serving the public. This demonstrably was not and is not the intent of Congress. Recently we pointed out here that Congress eight years ago wanted to write a specific anti-discrimination provision into the law. Then two years ago it again proposed such an amendment (in writing) but tabled it after the FCC once again assured it that there has been no discrimination and would be none. Evidently the FCC has not learned that lesson. So, for the edification of the FCC, it's hearing examiners and the newcomers to the Commission, we again publish the text of the so-called "Anti-Discrimination Amendment" proposed in the last Congress: The Commission shall not make or promulgate any rule or regulation of substance or procedure, the purpose or result of which is to effect a discrimination between persons based upon interest in, association with, or ownership of any medium primarily engaged in the gathering and dissemination of information and that no applica- tion for a construction permit or station license, or for the renewal, modification, or transfer of such a permit or license shall be denied by the Commission solely because of any such interest, association, or ownership. Unless the FCC brings some semblance of consistency into its decisions, we predict the Congress won't be so easily dissuaded from acting upon the anti-discrimination amendment. Broadcasting • Telecasting II Hifc rfkq "fefewAim aItmo "fat incume Mont/ay fftru Friday 1:00 p.m. No question about it . . . the Quiz Club can increase your sales because this exciting and popular television show is in a perfect time slot featuring two great personalities . . . Brent Gunts and Jay Grayson. Both have long and excellent rec- ords in TV experience. They greet studio guests with samples of advertised products. Actually the Quiz Club offers a night-time audience at day-time rates. WBAL-TV 1 NBC AFFILIATE National CHANNEL II, BALTIMORE &Co. KMBC-TV Mil TOWER WILL SOON BE IN OPERATION EQUIPPED FOR RCA COLOR TRANSMISSION 1,079-foot tower — 316,000-watts power KMBC-TV will out-tower, out-power, and out-perform every television facility in the Kansas City market. With a 1,025-foot tower — 1,079 feet above average terrain and 1,946 feet above sea level — and with 316,000 watts maximum power, Channel 9 is the undisputed BIG Ch*NNe, 9 TOP TV Station in the Heart of America. The pre- dicted 0.1 mv/m coverage map below, prepared by consulting engineer A. Earl Cullum, Jr., shows how KMBC-TV dominates the Kansas City market — a market offering close to one-half million TV homes! g/6 fmt KMBC-TV KANSAS CITY CARROUTON . \ \ \\ • IEXIN6I0N 1 ; MMSHAll j"; WARRENSBURG • HARR1SONVIUE predicted 0.1MV/M contours With its tall tower and full power, KMBC-TV brings an entirely new value to television advertising in the Heart of America. No other Kansas City station gives you the unbeatable advantage of mass coverage plus the audience-holding programming of CBS-TV . . . the nation's leading net- work . . . combined with KMBC-TV's own great local shows. Get on the CHANNEL 9 Bandwagon NOW. Contact KMBC-TV or your Free & Peters Colonel for choice availabilities. Free & Peters, inc. Exclusive National Representatives Kansas City's Most Powerful TV Station Basic Affiliate • CBS-TV ONE OF AMERICA'S GREATEST BROADCASTING INSTI- TUTIONS—Here Channel 9 (and Radio Stations KMBC-KFRM) originate some of the most ambitious local programming seen and heard in the Heart of America. TV facilities include 15-set TV studios, a 2600-seat theater, both RCA and Dumont studio camera chains, RCA film cameras, telops, telejectors, film pro- jectors, rear-vision slide projector, spacious client viewing room and two complete sets of remote equipment. Color telecasts can be handled from the new RCA 316,000-watt transmitter. he BIG TOP Station in the Heart of America on Davis, President ' John 7. Schilling, Vice President and General Manager George Higgins, Vice President and Sales Manager nd in Radio it's KMBC, Kansas City, Missouri KFRM for the State of Kansas OCTOBER 25, 1954 35c PER COPY BROADCASTING TELECAST! NO IN THIS ISSUE: io|or iy inicrcsis luffling Properties Page 27 chick, Six Others itch Agencies Page 28 HOUSTON WITH pix, Guild Plan Joint Operation 7 Staunchly Defended >elinquency Hearing Page 52 rag* ATURE SECTION s on Page 83 469 Years of TV EXPERIENCE To be first and STAY first requires EXPERIENCE. KPRC-TV has it . . . 469 years of itl A staff of 1 27 people (many of them with the station since it telecast Houston's first program in 1949) keeps KPRC-TV first. They maintain KPRC-TV's excellence in performance and market-wise programming. They make KPRC-TV the best buy in the Gulf Coast area . . . morning, afternoon, evening ... all the time, day after day, and year after year. aggregate TV experience total year wm mmmm i ■ ■ ■ i BH|H your 1 \m Channel 2 JACK HARRIS, Vice President and General Manager Nationally Represented by EDWARD PETRY & CO. BEST COST-PER-THOUSAND BUY! HAVENS AND MARTIN, Inc. STATIONS WMBG WCOD WTVR rCHMON^F HS & MARTIN'INC. Maximum power — 100,000 watts at Maximum Height — 1049 feet The processing and pulverizing and coating are just three of the many exacting steps in the manufacture of Chiclets and Clorets, two of the top products of the American Chicle Company. Constant research, master technicians, and a continuous desire for top quality add up to a complete job well done. The Havens and Martin, Inc., Stations complete job through quality entertainment, imaginative program- ing and unexcelled public service have made them the "First Stations of Virginia". Already a family insti- tution in the living room, WTVR, WMBG and WCOD are more and more each day becoming the "must-buy" on any advertisers' media list. WMBG am WCOD m WTVR FIRST STATIONS OF VIRGINIA Havens & Martin Inc. Stations are the only complete broadcasting institution in Richmond. Pioneer NBC outlets for Virginia's first market. WTVR represented nationally by Blair TV, Inc. WMBG represented nationally by the Boiling Co. JACKSON Coverage that Counts! 7 major Michigan markets for NBC, CBS and ABC Now 100,000 wafts! Edward Petryft Co., Inc. 'ublished every Monday, with Yearbook Numbers (53rd and 54th Issues! oublishori in Ton,,,.., , >eSales St., N.W.. Washington 6, D. C. Entered as second class matter IS^fcwg at PoTomce^at W^lStSTc^de?^?^^' with lots of money to spend These people live in Mr. Channel 8-Land. Their effective buying income is AV2 billion dollars each year. The strong, persuasive voice of Mr. Channel 8 is the speedy way to reach this market. Put him to work selling for you. Channel 8-Land York Harrisburg Reading Lebanon Hanover Carlisle Gettysburg Westminster Martinsburg Chambersburg Hagerstown Pottsville Frederick Sunbury Lewisburg Waynesboro Lewistown Shamokin Hazleton Lock Haven Bloomsburg GAL-TV NBC CBS DuMont LANCASTER, PA. 316,000 WATTS PS^R STEINMAN STATION Clair McCollough, Pres. Representatives MEEKER TV, Inc. New York Chicago Los Angeles San Francisco closed circuit INCENSED over what they regard as anti- newspaper policy at FCC, and despite dis- claimers that Commission is not discrimi- nating, leading newspaper publishers, through American Newspaper Publishers Assn., intend to go direct to President Eisenhower for clarification of administra- tion's "diversification" views. It's likely call will be made after Nov. 2 elections by top brass of ANPA. ★ ★ ★ LOWER FREQUENCIES, higher power and prior rights to 540 kc appear to be primary aims of Mexico in entering bilat- eral conversations with U. S. radio dele- gation to effect final phase of North American Regional Broadcast Agreement (NARBA). Conference gets underway Nov. 4 in Mexico City with Comr. Rosel H. Hyde as chairman of U. S. delegation. Some 15-20 broadcaster observers also will attend. ★ ★ ★ STORER Broadcasting Co., which is set to acquire one uhf (KPTV [TV] Portland, Ore.) by virtue of FCC's new multiple ownership rule which became effective last Friday, is scanning map to determine where it will locate second uhf in compli- ance with its commitment to foster de- velopment of high band. Meanwhile, with no complaint, Storer has been shelling out $1,000 per day in interest since July 21 on its $8.5 million-plus deal to acquire Empire yCoil Co., which includes WXEL (TV) Cleveland (ch. 8) as well as ch. 27 in Portland. FCC this week is expected to act on Storer transfer, plus its sale of KGBS-AM-TV San Antonio for $3.5 mil- lion to Express Publishing Co. there. ★ ★ ★ WHILE NO word has been forthcoming from NBC as to where it will apply for its two uhf's under new multiple ownership regulation, reports were current that it was looking with interest at San Francisco and possibly Detroit. Announcement expected this week on its conclusions. ★ ★ ★ ABC's RECENT staff reorganization, stem- ming largely from losses sustained in con- tact with National Collegiate Athletic Assn., is expected to have further reper- cussions—next within NCAA. Aside from criticism of NCAA's tv policies of Big 10 and West Coast athletic groups, there's intramural strife on NCAA Television Committee itself. Explosion may come after football season ends and books are audited on ABC deal. ★ ★ ★ "AREA" COVERAGE of vhf station in large market, initially concern of uhf li- censees in nearby markets, now is becom- ing concern of some vhf'ers too, with trend toward maximum antennas and full power. Vhf operators, who have fared well since lifting of freeze, are evincing concern be- cause they fear full power operation of major market outlets may eventually de- prive secondaries of key network affilia- tions. Studies indicate that perhaps 35 to 50 full-power vhf stations could cover bulk of population if operated from high towers. ★ ★ ★ UNUSUAL DECISION faces FCC if charge of Federal Trade Commission against insurance firms on hospitalization, health and accident policy sticks. At least one of initial 17 companies cited — Bankers Life & Casualty Co. of Chicago— is radio licensee, owning KGA Spokane, which it acquired in Jan. 1953 for approximately $500,000. Last Aug. they also took over KCSJ-AM-TV Pueblo, Colo., on which company held $300,000 mortgage. Final judgment against company would raise question before FCC whether licensee is qualified. ★ ★ ★ "SPECTACULAR" type panel show with production cost running as high as $20,000 per week expected to be launched by Revlon products on ABC-TV, Sundays, 9-9:30 p.m. effective Nov. 28. Show is Goodson-Todman package and will feature remote pickups of everything from win- dow-washer on Empire State Bldg. to movie star on set in Hollywood, with panel guessing their who, what, where. Revlon's agencies are Sullivan Stauffer, Colwell and Bayles and William H. Wein- traub and Co., both New York. ★ ★ ★ J. I. MEYERSON, station manager, KOB- AM-TV Albuquerque, slated to move to New York this week as national sales representative for all radio-tv stations in which Time Inc. has interest: KOB-AM- TV (50%); KDYL-AM-FM and KTVT (TV) Salt Lake City (80%), and KLZ- AM-FM-TV Denver ( 100% ) . With New York as home base, Mr. Meyerson will work with stations' commercial managers and national representation firms, will also cover Chicago and other major centers. ★ ★ * LATEST pitch in Zenith Radio Corp. cam- paign to stimulate interest in its Phone- vision method of subscription tv is aimed at American Federation of Television & Radio Artists. Letter has been sent to AFTRA directors claiming that union's members would stand to benefit by ap- proval of system at individual station level. Accompanying letter is copy of Phonevision booklet and reprint of article by Dr. Millard C. Faught, Zenith con- sultant, claiming that supplementary sys- tem is inevitable. the week in brief ► Major tv interests jockey for stations 27 Seven more advertisers try new agencies 28 ► Anti-trust action faces top watchmakers 30 What tv netted broadcasters in 1953 32 ► Vitapix, Guild Films plan cooperative effort. . . 42 ► 'Gangbusters,' movie version, may gross $1 million 42 \ ► WSAB fights beer ad restriction 48 r Four meetings left on the NARTB schedule .... 79 ► Tv makes its defense at delinquency hearing ... 52 Broadcasting • Telecasting ^ FTC questions insurance advertising 60 ^ Networks get the Bricker questionnaire 62 ^ FCC ends its tv backlog, drops Footnote 10. . . . 70 ^ WATV (TV) offers guaranteed circulation ... 72 ► O'Neil of Mutual calls for radio network changes 77 ► Mitchell named to head ABC television division 79 ► Zenith, theatre owners battle over pay-tv 80 ^ Gen. Sarnoff foresees more electronic advances . . 81 ► The story of ASCAP's first 40 years 83 ► Commercial tv planning underway in Holland . . 107 ► Telestatus: tv stations, sets, target dates 123 October 25, 1954 • Page 5 Newspaper listing of TV schedules is a SAN FRANCISCO, CALIFORNIA Affiliated with CBS Television Network Represented by the Katz Agency Page 6 • October 25, 1954 Broadcasting • Telecastin at deadline Y & R To Get Portion Of Ford-Mercury Account LINCOLN MERCURY account with an ad- vertising budget of $3 million effective Jan. 1 will be split, with Mercury portion of account remaining with Kenyon & Eckhardt while Lin- coln advertising budget will move to Young & > Rubicam, N. Y. About $2 million of overall Lincoln adver- tising budget is in radio and television. K&E will continue to handle Toast of the Town, presently sponsored by both Lincoln and Mercury. Agency is also expected to get addi- tional revenue when the Mercury ad budget increases after first of year, B»T learned. ABC-Theatre Guild Pact EXCLUSIVE, long-term agreement between ABC and Theatre Guild being announced today (Mon.). ABC President Robert E. Kintner said Guild "with its facilities, talents and en- ergies" will be engaged by ABC "as consultants in our continuing effort to firmly establish our leadership in the broadcasting-telecasting field." Mr. Kintner and Lawrence Langner, Guild president, cited ABC-Guild success with U. S. Steel Hour on ABC-TV. Two Join McCann-Erickson EDWARD B. NOAKES, senior vice president and chairman of the executive committee of Cecil & Presbrey, N. Y., joins McCann-Erickson, N. Y., as a vice president and group head. John P. Beresford, vice president of C & P, also joins McCann-Erickson as account execu- tive. PRESENT system of distribution for tv net- work and station time "is archaic and unwork- able," Ohio Assn. of Radio-Tv Broadcasters sales clinic at Columbus was told Friday (early story page 52) by Kenneth Flemming, chief timebuyer of Leo Burnett Co. He criticized complexity of both network and spot time clearance methods. Over 150 broadcasters at- tended. Allen L. Haid, WSPD-TV Toledo, presided at Friday tv panel on network vs. spot. Other participants were John Heiskell, advertising manager, Ohio Bell Telephone Co., and Norman Gittleson, WJAR-TV Providence, R. I. Mr. Gittleson said advertisers prefer network ad- jacencies over film shows and urged tv stations to use "live action programs." Radio panel was moderated by Victor A. Sholis, WHAS Louisville. It included Mort Watters, WCPO Cincinnati, Bert Charles, WVKO Columbus and Harry Hoessly, WRFD Worthington. Mr. Sholis said price-cutting is radio's worst enemy and called for improved service. Mr. Watters traced change in radio lis- tening habits, including 400% increase in auto radios in recent years. Mr. Charles said radio must be a service medium, supplying news, weather, road, lost-found and similar informa- tion. Other speakers included Gordon Eldredge, FOOD PROMOTION FOOD merchandising plan called "Tele- Sell Merchandising" tailored to meet needs of 110 major food stores in Twin City area presented to advertisers and agencies by WCCO-TV Minneapolis. Three plans offer advertisers minimum weekly outlays of $350, $500 and $1,000, respectively. Help extended to products rather than manufacturer or distributor, with qualification based on advertising schedules. Plan involves personal ap- pearances of tv stars, newspaper tie-ins, point-of-sale promotion and in-store dis- plays, all directed by Don Gilles, WCCO- TV merchandising head. Hazel Bishop Stock Offering Quickly Over-Subscribed HAZEL BISHOP Inc., major television adver- tiser, became publicly owned company last week and on Oct. 21, first public offering of stock was instantly over-subscribed, according to firm's business bankers, Hayden-Stone. Stock opened at $8 per share Oct. 21 and rose to $9Vz and then $10V2 per share Friday. Raymond Spector, board chairman of Hazel Bishop Inc. and controlling stockholder, esti- mates that company sales for fiscal year ending Oct. 31, 1954, will be in excess of $12,500,000, and that net earnings after taxes will be in excess of $1,200,000. Hazel Bishop currently sponsors alternate weeks of This is Your Life on NBC-TV; part of Sunday spectacular Show of the Month on NBC-TV and Martha Raye Show every fourth Tuesday on NBC-TV. Ford Motor Co. advertising manager; Terrence Clyne, of Biow Co. and soon to be vice presi- dent of McCann-Erickson, New York; Robert C. Fehlman, WHBC Canton; Earl Moreland, WMCT (TV) Memphis. Luncheon speaker Fri- day was Charles F. Rosen, executive vice presi- dent of W. B. Doner Co., Detroit agency. His topic was "Our First 5,000 Commercials." Robert D. Thomas, WBNS-TV Columbus, introduced Mr. Rosen, who showed film com- mercials and cited advantages of humorous copy. Mr. Rosen said man who writes com- mercial also produces it at Doner agency. Mr. Moreland suggested salesmen should be sales technicians rather than mere time peddlers. Mr. Heiskell said Ohio Bell prefers locally produced shows and buys large amounts of time. Mr. Clyne said there is plenty of time to prepare for color, anticipating slow develop- ment of color circulation. Mr. Eldredge said Ford Division of Ford Motor Co. watches its tv cost-per- 1,000 figures as closely as readership and poster traffic. He said Ford Division prefers sound, interesting program to serve as carrier for commercial messages whereas Ford Motor Co. uses in- stitutional messages. Two resolutions were adopted. They urged consolidation of industry meetings and support of NARTB Television Code. • BUSINESS BRIEFLY U. S. STEEL PROJECT • Radio-tv active in "Operation Snowflake" campaign of U. S. Steel Corp. as part of project promoting sale of appli- ances for Christmas. Firm using tv on Mary Kay & Johnny and other commercials are being sent to radio-tv outlets to aid local time sales. About 40 tv stations have pledged sup- port to campaign, backed by appliance manu- facturers, with merchandising and advertising helps. Among firms reorienting sales programs are DuPont, Frigidaire, General Electric, Kelvinator, Philco, Thor and Westinghouse. RCA's Nine-Month Sales Set All-Time Record ALL-TIME record volume of $660,345,000 in sales of products and services of RCA and subsidiaries was achieved in first nine months of 1954, Brig. Gen. David Sarnoff, RCA board chairman, is announcing today (Mon.). This represents 8.4% gain over $609,428,000 total for same period of 1953. Earnings for first nine months this year were $56,423,000 before federal income taxes, as compared to $53,651,000 for corresponding 1953 period. Net profits after federal income taxes amounted to $27,557,000 for nine-month period, up 9.6% from $25,152,000 total for first nine months last year. After payment of preferred dividends, net earnings applicable to common stock for January-through-September period were $1.80 per share, compared to $1.62 per share in same nine months of 1953. Sales for third quarter also reached record high, totaling $215,976,000 or 8.7% increase over last year's third-quarter volume. Earnings before federal income taxes in third quarter of 1954 were $16,820,000 (13% over same quarter last year) while net profit after taxes was $8,289,000 in this year's third quarter (up 19%). Attendance Gain Recorded At NARTB Coast Session ATTENDANCE at NARTB District 15 meet- ing in San Francisco reached 95 Friday, far surpassing figure of 72 last year and 50 year before. William D. Pabst, KFRC San Fran- cisco, district director, presided at meeting (see early story page 48). Resolutions adopted Friday followed pattern of past meetings. Resolutions committee com- prised C. L. McCarthy, KROY Sacramento, chairman; C. O. Chatterton, KYOS Merced and George Greaves, KNBC San Francisco. Harold P. See, KRON-TV San Francisco was chairman of Friday tv roundtable. Partici- pants included Donald H. Telford, KIEM-TV Eureka; A. E. Joscelyn, KOVR (TV) Stockton; George Mathiesen, KPIX (TV) San Francisco; Perry Nelson, KMJ-TV Fresno, and Vince Francis, KGO-TV San Francisco. Bennett Given RCA Post MARTIN F. BENNETT, with RCA since 1946, most recently as manager of its West Coast region, named to newly created post of direc- tor of regional operations for RCA, supervising operations of company's eight regional offices. RADIO-TV USERS URGE EFFICIENCY Broadcasting • Telecasting October 25, 1954 • Page 7 • New Programs • New Talent • New Personnel To keep ahead of the ever-expanding Atlanta market and to build an even larger listening audience, wide-awake WAGA has built vigorous new programs, obtained new talent, employed sales-minded, sales-making personalities. Let us show you how this up-to-date streamlining can create sales for your product or service — give you more for your advertising dollar. wage ■Radio in O Atlanta l NEW PROGRAM "GEORGIA PANORAMA" 6:1 5 - 6:45 p. m. Featuring Three Top Local Personalities— ir Dale Clark Les Henrickson ★ Ed Blair with local news, commentary, sports and "Atlanta Speaks." • Follows Allen Jackson and the News (CBS) 6—6:15 p.m. Precedes Lowell Thomas (CBS) 6:45—7 p.m. Represented Nationally by the KATZ AGENCY, Inc. Tom Harker, V.P. and Nat'l Sales Director, 118 E. 57th St., New York 22 Bob Wood, Midwest National Sales Manager, 230 N. Michigan Ave., Chicago Page 8 • October 25, 1954 Broadcasting • Telecasting PEOPLE at deadline ANA To Discuss Results From Media Expenditures GREATER results from advertisers' dollars spent for time and space will be spotlighted in Nov. 9 morning media panel to highlight Assn. of National Advertisers three-day annual meet- ing at Hotel Plaza, N. Y., Nov. 8-10. Radio, tv, newspaper, magazine, outdoor and business ''paper representatives will join with advertisers in discussion of "Media — The Tools We Work With." Roger M. Kyes, General Motors vice presi- dent, is featured speaker for Nov. 10 luncheon. Session starter, Nov. 8 morning, will have Roy W. Johnson, executive vice president, General Electric Co., speaking on management's view of advertising's function. Annual election of directors and board officers to be held in after- noon. Nov. 9 agenda includes talks on advertising director's job, featuring Pierre Martineau, re- search director, Chicago Tribune (WGN-AM- FM-TV Chicago); Edward N. Mayer Jr., presi- dent, James Gray Inc.; Maxwell B. Sackheim, chairman of Maxwell Sackheim & Co., and Lawrence Laupheimer, national merchandising manager, Schenley Distributors. Nov. 10 and concluding session opened to invited guests from advertising media as well as advertisers and agencies. Highlight is filmed talk by Edward F. Howrey, Chairman, Federal Trade Commission, on agency's policies on ad- vertising, followed by talk by Charles E. Grandey, FTC's director of Consultation Bu- reau. ANA Program Committee headed by William G. Power, advertising manager, Chevrolet. Tv Receiver Shipments Show Increase in August TV SET shipments to dealers increased in. August over July and over August, 1953, according to Radio-Electronics-Tv Mfrs. Assn. August tv receiver shipments to dealers totaled 466,694 in August compared to 329,574 in July and 465,018 a year ago. Total shipments for eight months were 3,463,871 sets compared to 3,797,832 a year ago. Following are tv set shipments to dealers by states during the first eight months of 1954: STATE Alabama Arizona Arkansas California Colorado Connecticut Delaware Dist. of Columbia Florida Georgia Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts . . Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire. TOTAL STATE 55,544 16,166 50,602 247,933 27,737 48,495 7,289 22,440 102,181 87,756 21,840 215,607 102,233 76,805 52,403 38,801 74,421 51,102 41 ,405 97,068 136,893 60,173 31,915 98,875 13,680 33,642 3,557 17,058 New Jersey New Mexico New York North Carolina . North Dakota . Ohio Oklahoma Oregon Pennsylvania . . Rhode Island South Carolina. South Dakota Tennessee Texas ........ Utah Vermont Virginia Washington . . . West Virginia . Wisconsin Wyoming TOTAL 101,321 12,217 333,226 87,340 11,991 169,813 49,356 38,782 216,210 10,904 44,235 10,131 75,108 192,878 1 2,058 9,525 59,095 58,347 39,248 85,786 4,151 CBS Plans WOKY-TV Boost CBS plans to increase power of ch. 19 WOKY- TV Milwaukee to maximum 1,000 kw when equipment is available after it receives FCC authority to make $335,000 purchase, network spokesman said Friday. No change in call letters is contemplated, nor are any staff changes planned, spokesman said. WCAN-TV Milwau- kee on ch. 25, present CBS-TV affiliate, is on six months' notice regarding change of affilia- tion, so WOKY-TV entry as CBS outlet may be delayed to mid-1955, it is believed. Chester Station Sold SALE of WPWA Chester, Pa. (1590 kc with 1 kw) from Lou Poller to Eastern Bcstg. Co. for over $200,000 announced Friday. Station was founded in 1947 and is represented by Forjoe Inc. Eastern Bcstg. is wholly-owned subsidiary of Delaware River Ferry Co. (Chester-Bridge- port, N. J., ferry) of which Louis Kapelski is major stockholder. Mr. Poller is also major owner of WCAN-AM-TV Milwaukee and WARL Arlington Va. (Washington, D. C). New Mexico Outlets Sold KOAT Albuquerque (1240 kc 250 w) and KRSN Los Alamos, N. M. (1490 kc 250 w) sold Friday for $160,000 by A. M. Cadwell and Herbert Wimberly, who retain ownership of KOAT-TV. Buyer was group headed by DeWitt Landis (KICA Clovis, N. M., etc.) and William Wayne Phelps (KALG Alamo- gordo). Blackburn-Hamilton was broker. Battle Creek Uhf CP Dropped CONSTRUCTION permit of ch. 64 WKBZ-TV Battle Creek, Mich., was surrendered to FCC Friday by Booth Radio & Television Stations Inc. (John L. Booth). Station had been op- erating, but suspended operation last April. Booth interests still have grant for ch. 51 WSBM-TV Saginaw, Mich. Also dismissed Friday was KFWB Los An- geles which withdrew its application for Los Angeles ch. 34. WKBI License Reviewed FCC has dismissed cease and desist proceed- ings directed against WKBI St. Marys, Pa., and has renewed license. Station's license re- newal was held up pending explanation of technical violations charged against it. U. S. TOTAL. . 3,454,339 Alaska 1,715 Hawaii 7,817 Broadcasting grand total 3,463,871 Telecasting UPCOMING Oct. 25-26: Central Canada Broadcast- ers Assn., Brock-Sheraton Hotel, Ni- agara Falls, Ont. Oct. 27: Annual "Whingding" stag party. Southern California Broad- casters Assn., Inglewood Country Club. Oct. 27: Radio Pioneers, Toots Shor's, New York. Oct. 27-30: National Assn. of Educa- tional Broadcasters, Hotel Biltmore, New York. Oct. 30: Federal Communications Bar Assn., annual outing, Lohnes estate, Vienna, Va. See other Upcomings page 729 JAMES L. STIRTON, vice president and di- rector of network television, ABC Central Div., joins Music Corp. of America as co- ordinator of television on sales and programs. He started with NBC in June 1929, was subse- quently program manager for old Blue Net- work, then sales and later general manager for ABC Central Div. DR. MEDFORD EVANS has resigned as dean of McMurry College, Abilene, Tex., to be- come manager of Dallas headquarters of Facts Forum, public affairs organization which dis- seminates radio-tv programs. GEORGE L. BARENBREGGE, sales manager of DuMont's WDTV (TV) Pittsburgh, assumes new duties as manager of DuMont's WABD (TV) New York today (Mon.), succeeding NORMAN KNIGHT, who has resigned [B»T, Sept. 27] to accept another managerial post. LLOYD G. CHAPMAN replaces Mr. Baren- Bregge as sales manager of WDTV (TV). FRED W. SW ANSON, vice president of Russel M. Seeds Adv., has joined United Productions of America, as director of sales of UPA's Bur- bank (Calif.) studios. Industry Leaders to Address Educators' Workshop Session GENERAL session keynoting 30th annual convention of National Assn. of Educational Broadcasters, which started yesterday (Sun.) at Biltmore Hotel, New York, to be held Thurs- day morning with Dr. Frank Stanton, CBS Inc. president, among speakers. Joint NAEB- Radio & Television Executives Society Lunch- eon follows with new FCC Chairman George C. McConnaughey as speaker [B»T, Oct. 18]. Radio workshop slated for Thursday after- noon with talks by Sydney Eiges, vice president in charge of press and publicity, and Jacob Evans, director of advertising and promotion, both NBC; Joel Tall, CBS Radio's tape editor; D. D. Lusty, CBC; Margaret Tyler, WOSU Co- lumbus, Ohio; Harry Lamb, WTDS Toledo; Mrs. Gale Adkins, Radio House (U. of Texas); James McAndrew, Mrs. Cecile Sufferin and Mrs. Dorothy Klock, all WNYC New York; Dr. Garnet Garrison, tv director, U. of Michi- gan; Betty Girling and Haskell Boyter, WABE Atlanta; Enid R. Love, BBC; Ellen Hergerty, ABC's audience information dept.; Dr. Matt- hew Chappel, Hofstra College; Murray Harris, A. C. Nielsen Co.; Dr. Gerhardt Wiebe, re- search, CBS. Tv sessions, same day, include talks by Dr. W. R. G. Baker, GE vice president; Ralph Steetle, executive director, Joint Committee on Educational Television; Robert Saudek, di- rector, Ford Foundation's Tv-Radio Work- shop; Richard B. Hull, WOI-TV Ames, Iowa; William Harley, WHA-TV Madison; Ken Richards, WKAR-TV East Lansing, Mich.; John Schwarzwalder, KUHT (TV) Houston; Ed Wegener, WQED (TV) Pittsburgh; Law- rence Creshkoff, WGBH-TV Boston; Burton Paulu KUOM (AM) Minneapolis. James S. Tyler Dies JAMES S. TYLER, 41, director of advertising and promotion, MBS, collapsed at his desk and died Friday morning. Death was believed due to heart attack. Mr. Tyler joined Mutual in March 1942 as director of advertising and two years later took over promotion. Prior to MBS, Mr. Tyler was with J. Walter Thomp- son Co., CBS, Advertising & Selling, and Bureau of Advertising, American Newspaper Publishers Assn. He is survived by his wife, Dorothy Boehm Tyler, three daughters and son. Their home is in Chappaqua, N. Y. October 25, 1954 Page 9 index BROAD \PC#6flNG TELECASTING THE NEWSWEEKLY OF RADIO AND TELEVISION Published Every Monday by Broadcasting Publications Inc. Advertisers & Agencies 28 At Deadline 7 Awards 40 Closed Circuit 5 Editorial 130 Facts & Figures 35 Feature Section 83 Film 42 For the Record 108 Government 52 In Review 14 International 107 Lead Story 27 Manufacturing 81 Networks 77 On All Accounts 22 Open Mike 18 Our Respects 24 Professional Services . 81 Programs & Promotion 104 Program Services .... 80 Stations 72 Trade Associations . 48 KDUB-TV LUBBOCK, TEXAS (BBS U Cv/tfowT NATIONAL REPRESENTATIVES: AVERY-KNODEL, INC. PRESIDENT AND GEN. MGR., W. D. "DUB" ROGERS GEORGE COUIE, NAT'L. SALES MGR. Page 10 • October 25, 1954 Executive and Publication Headquarters Broadcasting • Telecasting Bldg., 1735 DeSales St., N. W., Washington 6, D. C. Telephone: Metropolitan 8-1022 Sol Taishoff, Editor and Publisher EDITORIAL Edwin H. James, Managing Editor; Rufus Crater (New York), J. Frank Beatty, Bruce Robertson, Senior Editors; Fred Fitzgerald, News Editor; David Glickman, Special Projects Editor; Earl B. Abrams. Lawrence Christopher, Associate Editors; Don West, Assistant News Editor; Harold Hopkins, Assistant Editor; Ray Ahearn, Jonah Gitlitz, Louis Rosenman, Peter Pence, Staff Writers; Kathryn Ann Fisher, Eli Fritz, Joan Sheehan, Audrey Cappella, Editorial Assistants; Gladys L. Hall, Secretary to the Publisher. BUSINESS Maury Long, Vice President and General Manager; Ed Sellers, South- ern Sales Manager; George L. Dant, Advertising Production Manager; Harry Stevens, Classified Advertising Manager; Eleanor Schadi, Fred Reidy, Wilson D. McCarthy; B. T. Taishoff, Treasurer; Irving C. Miller, Auditor and Office Manager; Eunice Weston, Assistant Auditor. Duane McKenna, Art and Layout. CIRCULATION & John P. Cosgrove, Manager; Robert Deacon, Joel H. Johnston, Sharleen READERS' SERVICE Kelley, Jean McConnell, William Phillips. BUREAUS NEW YORK 444 Madison Ave., Zone 22, Plaza 5-8355. EDITORIAL: Rufus Crater, Senior Editor; Florence Small, Agency Editor; David Berlyn, Assistant New York Editor; Patricia Kielty, New York Features Editor; Rocco Famighetti, Selma Gersten. BUSINESS: Winfield R. Levi, Sales Manager; Eleanor R. Manning, Sales Service Manager; Kenneth Cowan, Eastern Sales Manager; Dorothy Munster. CHICAGO 360 N. Michigan Ave., Zone 1, Central 6-4115. „ Warren W. Middleton, Midwest Sales Manager; John Osbon, Midwest News Editor; Barbara Kolar. HOLLYWOOD Taft Bldg., Hollywood & Vine, Zone 28, Hollywood 3-8181. Wallace H. Engelhardt, Western Sales Manager; Leo Kovner, Western News Editor; Marjorie Ann Thomas, Tv Film Editor. Toronto: 32 Colin Ave., Hudson 9-2694. James Montagnes. SUBSCRIPTION INFORMATION Annual subscription for 52 weekly issues: $7.00. Annual subscription including BROADCASTING Yearbook i (53d issue): $9.00, or TELECASTING Yearbook (54th issue): $9.00. Annual subscription to BROADCAST ING • TELECASTING, including 54 issues: $11.00. Add $1.00 per year for Canadian and foreign postage Regular issues: 350 per copy; 53rd and 54th issues: $3.00 per copy. Air mail service available at postage cost payable in advance. (Postage cost to West Coast $41.60 per year.) ADDRESS CHANGE: Please send requests to Circulation Dept., Broadcasting • Telecasting 1735 De Sales St., N. W., Washington 6, D. C. Give both old and new addresses, includinj postal zone numbers. Post office will not forward issues. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc.. using the title BROADCASTING*— The News Magazine of the Fifth Estate. Broadcasting Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953 •Reg. U. S. Patent Office Copyright 1954 by Broadcasting Publications Inc. Broadcasting Telecasting ■ Great Friends I Storied for his great stature and prowess, Paul Bunyan has become an apt symbol for the Northwest Country, land of tremendous wealth and vitality. Over the past thirty years, since its beginnings in October 1924, one radio station has been the Northwest's best friend and neighbor... providing news, entertainment and enlightenment keyed with unerring accuracy to the tastes and needs of the Northwest. To the point where Northwest radio and WCCO Radio are, in truth, practically synonymous. To the point where WCCO Radio, with its primary coverage of 110 counties in four states (an area of more than 86,700 square miles and 992,400 families), commands a larger weekly audience in 82 of these counties than any of the more than 200 other radio stations whose signals are heard in the area ! If you would do big things in Paul Bunyanland, remember that it takes a giant to do a giant's job. You need the Northwest's 50,000-watt giant... WCCO RADIO Minneapolis-St. Paul For 30 Years Good Neighbor to the Northwest Represented by CBS Radio Spot Sales TAKE A LOOK AT THE REAL PROFIT IN TELEVISION TODAY! I t's easy to let color TV's present uncertain status influence many of the station equip- ment decisions that are needed immediately. For example, should new stations open with black and white TV systems ? Is it wise to hold off on needed transmitter power improvements . . . extra cameras for football and other Fall sports cover- age? The answer to these important questions lies in the fact that much black and white equip- ment is common to the best color broadcasting as well. Your new G-E amplifier or transmitter not only attracts immediate revenue ... it actually contains all internal modifications needed to transmit color. G-E cameras similarly set the stage for tomorrow's color boom while they build heavier advertising schedules today! A G.E. has carefully studied profit patterns in station operations, explored broadcasters' needs and preferences, checked design and engineer- ing factors to assure delivery of outstanding color quality. In light of this far reaching re- search General Electric suggests an opportunity viewpoint in color — A Invest in the amplifier needed to strengthen field intensity... improve coverage. This G-E transmitter will fulfill the same signal require- ments for color as for black & white. It attracts current monochrome advertisers . . . immediately helps you recoup the equipment cost. Here is the backbone of station profits for years to come. A Buy that extra black & white camera now. But, be sure it's a G-E! With a simple, inexpen- sive design change G-E cameras convert to color programming. They have demonstrated quality and high maneuverability for color application many times. A You can readily see, even this early in the color picture, G.E. sets a course that protects your equipment investment. And, that protection extends beyond existing equipment to include complete color systems. G.E.'s Pyramid Plan for color TV permits every station to decide on a basic equipment package fitting the color potential of any market. There is a unit for network pick-up. . .a unit for slide commercials ... for film programming fa- cilities . . . for live local color programs. This G-E equipment requires minimum investment to start in color. It provides for healthy expansion at exactly the right time. A Follow the Pyramid Plan and take the un- certainty out of color. Go General Electric to safeguard your investment ... to serve your com- munity with the finest in color programming. The local G-E field representative will help work out an equipment timetable with custom built color provision for your station. Call him today and review existing facilities plus details on the action-packed Pyramid Plan. 1. NETWORK COLOR... LOCAL TEST PATTERNS ...COLOR SLIDE COMMERCIALS. This initial Step into color telecasting costs little yet pays you immediate dividends. A* COMPLETE FILM PROGRAMMING of Color motion pictures and commercial film spots. General Electric projection units are avail- able in the exact combination to fit the needs of every color market, jfl «#• LIVE LOCAL COLOR PROGRAMS are prac- tical at any time for stations that take advan- tage of G-K Chroniacoder economy. With a G-E system, your color investment pays for itself faster than any other known method! CONVERT EXISTING B&W CAMERAS OR ADD new UNITS. Yes, only General Electric's Pyramid Plan permits huge savings with a fool-proof camera conversion formula. Take advantage of this bonus protection on your present equipment investment. Purchase a General Electric transmitter or amplifier to attract today's advertisers and you automatically set the right power stage for successful color operation. PYRAMID PLAN for color TV • Protects your investment in Black & White. Ask the G-E man to work out your color pyramid. Call him today! General Electric Company, Section X2 1 04-25, Electronics Park, Syracuse, New York. In Canada, write: C.G.E. Electronics, 830 Lansdowne Avenue, Toronto, Canada. Progress Is Our Most Important Product GENERAL ($1) ELECTRIC IN REVIEW Si CAPITAL FILM LABS, INC. Formerly McGeary -Smith 1905 Fairview Ave., N.E., Washington 2, D.C. THE GEORGE GOBEL SHOW GEORGE GOBEL, that exponent of the "Chi- cago School" in the fine art of grabbing and holding a video audience, is undeniably a suc- cess. Already, there are a number of Hollywood columnists fighting for the distinction of having "discovered" him. Perhaps a keen wit, an expert sense of tim- ing and an extremely funny and deceptively casual delivery might have something to do with Mr. Gobel's success — all these and fine writing too. Someone once expounded that comedy is most effective when the even course of events is suddenly, unexpectedly and ludicrously up- set— i.e., when the dignified gentleman slips on a banana peel. Mr. Gobel manages to insert a high quotient of banana peels in his show, upsetting some of television's most sacred cows. For instance, introductory credits have such following footnotes as "... A Colgate Man," "... A Man's Man." and ". . . Who Collects Butterflies." On his first program, Mr. Gobel in- sisted that since Fred MacMurray was a guest, he must not trouble himself with anything so crass as performing. This bit ended with Mr. MacMurray enjoying a plate of cookies while seated in an easy chair on stage. Subsequently, however, Mr. Gobel has put guest stars Angela Lansbury and Jack Carson to work with hilar- ious results. Yet, despite the banana peels, Mr. Gobel's comedy is warm and intimate. He "throws away," his lines, yet through his expert delivery and the fact his comedy is never malicious, the "thrown" lines hold a far greater impact than those of any number of his harder-punching contemporaries. All concerned deserve applause. Peggy King, a younger version of Judy Garland, both in looks and voice, who parlayed a Hunt's Tomato Sauce singing jingle into what promises to be a fine career, is both decorative and pleas- ant to listen to. Especially worthy of mention are writers Jack Douglas, James Allerdice, Harry Winkler and Hal Kanter (the last also the director), who with Mr. Gobel have created a show which should serve the rest of the industry as a measuring stick. Production Cost: $30,000. Sponsors: Armour & Co. through Foote, Cone & Belding and Pet Milk Co. through Gard- ner Adv. Co., alternating. Network: NBC-TV, Sat., 10-10:30 p.m. Production Supervisor: Edward Sobel; execu- tive director: Bud Yorkin; director: Hal Kanter; musical director: John Scott Trotter; art director: Jay Krause; technical director: Joe Strauss; unit manager: Gino Conte. Writers: Jack Douglas, James Allerdice, Harry Winkler, Hal Kanter. OMNIBUS PROOF that television is something more than radio with pictures and that what was once top radio fare needs a new element to click was effectively, if sadly, supplied by Fred Allen on the opening Omnibus program of the current season, Oct. 17 on CBS-TV. The Sunday afternoon program was more than generous to Mr. Allen, allotting him near- ly a third of its 90 minutes on the air to pre- view his forthcoming book, Treadmill to Obli- vion, which he described as the story of his radio program from its birth as The Linit Show in 1932, to its death as The Fred Allen Show in the late forties. Mr Allen read from the book and, assisted by Portland Hoffa and the characters from Allen's Alley, repro- duced for the tv audience some of the highspots from his old radio program. It should have been excruciatingly funny. It wasn't. The pleasant nostalgia evoked by the quotes from the Allen radio series was over- powered by a bewildered "Did I really think that was funny?" There were, of course, flashes of the old Allen wit, but long before the act was over this reviewer was more sorry for Mr. Allen than amused by him. He seemed to be proving his title the hard way. The rest of the opening Omnibus bill was as good as its star performer was disappointing. The story of the escape of Nora Kovach and Istvan Rabovsky, Hungarian ballet dancers, from the Communist world to the West and freedom, filmed in Munich, was an exciting real-life thriller, surprisingly unmarred by the fact that the audience knew its happy ending in advance. The world as it looks from a globe- circling plane provided an unusual and inter- esting quarter-hour travelogue. But for this frustrated trap drummer the program's high point was the tour of the per- cussion section of a symphony orchestra, con- ducted by Saul Goodman, head percussionist of the New York Philharmonic Symphony Or- chestra. Assisted by students at various stages of their percussion education and by members of his professional staff, Mr. Goodman demon- trated most of the 40 types of percussion in- struments and their use in modern music. Alistair Cooke again did a fine job as master of ceremonies, providing an adequate intro- duction for each number and then getting out of its way. Once more, Omnibus promises to provide 90 minutes of worthwhile, stimulating entertainment, a little off the beaten track. Production Costs — Approximately $60,000. Sponsored by Scott Paper Co. and Aluminum Ltd. of Canada through J. Walter Thomp- son Co. and Norcross Inc. through Abbott Kimball Co. Production Supervisor — Robert Saudek Master of Ceremonies — Alistair Cooke Integrating Director — Seymour Robbie Director of Fred Allen — Dan Petrie Nonstop round-the-world flight film by Pan American Airways ★ ★ ★ BOOKS THE BIG BALL OF WAX, by Shepherd Mead. Simon & Schuster, New York, 246 pp. $3.50. IT WAS just before Momsday, 1992. The fel- lows in Market Research at Con Chem were mostly concerned with buying gifts for Mom and preparing for the Momsday office party. People didn't even talk about Christmas office parties any more. Then the reports of sales declines began to come in from St. Louis. Nobody was buying anything in St. Louis. Everybody was all wrapped up in XP. XP was television refined to the extreme. XP enabled the viewer to experience anything that I was recorded on the special video tapes — anything, even sex — and experience more in- tense sensations than were possible in actual experience. If Con Chem's advertising agency, Thrash, Simple & Mannick, hadn't figured a way to harness XP to commercial uses, the whole country might have gone to pot. As it was. however, only television was killed off. XP naturally was a greater selling force. As vice president and radio-tv copy chief of Benton & Bowles, Shepherd Mead writes sales messages for a living and satire as a side- line. This book is plainly the work of a man who knows what he's lampooning and as such is worth tearing one's self away from the kind of old-fashioned television that's around now. Page 14 • October 25, 1954 Broadcasting Telecasting To a new TV station that's caught in the middle If the need for both good shows and low costs has got you coming and going, Studio Telescriptions are your answer to economical, top quality programming. With the new combined* Studio Telescription Library, you have the country's leading musical artists featured in hundreds of short, gala production films. This unique li- brary includes a complete programming service— scripts, program ideas, and background material— so that in just minutes you can build a variety of fine shows that will win audiences and sponsors for your station. Studio Telescriptions are basic to profitable TV opera- tion, yet their cost is only a small monthly fee. Find out today what they can do for you. *Consisting of Studio Musi-Films and Snader Telescriptions Put scores of top name artists on your regular staff TERESA BREWER LES BROWN TON I ARDEN BURL IVES PEGGY LEE STUDIO RILIVIS, inc 380 MADISON AVENUE • NEW YORK 17, N. Y. • OXFORD 7-2590 IN CANADA: ALL-CANADA TELEVISION, 80 RICHMOND ST. WEST, TORONTO, ONT., EMPIRE 6-9236 Broadcasting • Telecasting October 25, 1954 • Page 15 This is RESPONSE When WDSU sent out invitations over the air, over 60,000 attended WDSU Night at Pontchartrain Beach. Thousands more fans were turned away. For a station to draw the largest crowd in the 26-year history of an amusement park shows an unusually high measure of audience response. Such response can only be built on outstanding com- munity acceptance. And this in turn depends on lead- ership in staff, in facilities, in enterprise. Tri-State* radio listeners laugh their heartiest with this lovable old-timer, at the wit and mirth he sends their way, as . . . "GRANDPAPPY GREENUP" . . . stars in his own hit show: . . "GRANDPAPPY JAMBOREE" Monday through Saturdays 8:15 to 8:30 A.M. RADIO WWKO 1420 kc ALL DIALS ASHLAND, KENTUCKY "Covers the Tri-State like the sun" *Tri-State: Ironton-Portsmouth, Ohio, plus Huntington-Kenova, West Virginia, plus Ash- land-Catlettburg, Kentucky, make the U. S. 84th Market. **Sorry, sold for one year to an appliance dealer, call your nearest W. S. Grant man for adjacencies, or write: Charles F. Trivette, President OPEN MIKE WAIT Ratings EDITOR: ... In the Oct. 4 issue of B»T you feature Our Respects to Robert O. Miller of Radio Station WAIT. Bob Miller of WAIT is a good friend of mine. However, that should not in- terfere with calling to your attention the state- ment, "The station has enjoyed a boost of an average of 3.5 in ratings (according to Pulse Surveys)." This statement is not true. It is entirely out of line. WAIT's average rating is 0.8. This figure was taken from the May -June, 1954 Pulse of Chicago. It might be that they had an increase of 3.5% in their share of audience or even ratings, but they did not have an increase of 3.5 in ratings. The trade press so often quotes these rating figures very loosely. Oftentimes, they quote share of audience as a rating. They take per- centage of increases and quote them as ratings. These figures are the life-blood of radio sta- tions. Many hundreds of thousands of dollars are spent by stations for Pulse figures, Hooper figures, Nielsen figures, etc. ... I believe that editorial content should be factual in this respect. John T. Carey Commercial Manager WIND Chicago EDITOR: . . . We compared our station ratings as shown by The Pulse reports of March-April 1954 with those of the July-August 1954 re- port, between 7 a.m. and 6 p.m. We added all the point increases, deducted from that the total of point decreases and found a net in- crease, for the average day used by Pulse, of 3.5. It was simple arithmetic — with no projec- tions, allowances or any of the other ma- chinations so frequently used to create the appearance of an enhanced rating. . . Robert O. Miller Managing Director WAIT Chicago, III. 'Broadcastingtown' Approved EDITOR: Congratulations on your "Broadcastingtown" editorial [B*T, Oct. 18]. So good is this item we would like to run it in the local paper as an ad. If you say, we will be happy to give credit to B*T. Keep up the good work, and for us old heads in radio, we need folks like you giving us as many plus stories as you can. . . . Jim Ownsby, President and General Manager WJXN Jackson, Miss. [EDITOR'S NOTE: Permission granted, with pleasure.] 'Natural Mortality' EDITOR: Recently there has been some talk ex- plaining away as a matter of "natural mortal- ity" the failure of many tv stations to make a go of it. See how many newspapers have folded or combined, we are told, or how many maga- zines annually bite the dust, the implication be- ing, perhaps, that the gears of an industrial version of "natural selection" or "survival of the fittest" are inexplicably grinding down the inferior of the breed among tv broadcasters. Such explanations ignore one elemental fact — that more than 75% of the tv stations that turned in their CPs were of one kind — uhf; further, that uhf was put in the hands of broadcasters with the approval of an agency of the government, and that the same manufac- turers who produce uhf broadcasting equipment continue to promote vhf-only receivers as their featured line. Perhaps there are no readily apparent solu- tions to tv's economic problems, but we should at least realize that glib explanations of "natural mortality" ignor the industry's biggest problem, namely, the status of uhf tv. PFC John T. Browne US53214438 Hq & Hq Co. 505th MP Bn Presidio of San Francisco, Calif. Jivaro Jibarish EDITOR: As an old head hunter let me protest against the misspelling of our tribe on page 98, Oct. 11 issue. The spelling of course should be Jivaros and not as listed Jibaros. As you can see, I am determined to get ahead one way or another. Peter Goelet New York, N. Y. EDITOR: ... I believe that Mr. Herts was referring to the head hunters of east Ecuador called Jivaros, not "Jibaros." Also, could you please inform me as to what ruins they visited. T. V. Kirkland Chi Phi House Chapel Hill, N. C. [EDITOR'S NOTE: B^T's head editor was away that week on a hunting trip. Mr. Herts identi- fied the ruin site as Pachacamac (his spelling, not guaranteed by B>T).] Proud EDITOR: Many, many thanks for the very nice article you printed relative to the "Adventures" of my company. It was a very interesting and well laid out article. . . . Although stories of mine have appeared in many other magazines (throughout the world) I believe that your own Oct. 11 issue is one I'm more proud to be in than all the others. . . . Kenneth Herts American Productions Lima, Peru Nice Comment EDITOR: Thanks ever so much for sending me the re- prints of the article which appeared in B«T Aug. 30. We have had many very nice comments about the story and appreciate the way you handled it. Paul S. Patterson Director of Advertising Florida Citrus Commission Lakeland, Fla. Mutual Sentiment EDITOR: I've been writing the story of MBS for almost the full score of years we've been operating . . . but I honestly doubt that in all those years I've ever provided quite so objective, quite so informative a picture of MBS as you did [B»T, Sept. 27]. . . . Robert A. Schmid Administrative Vice President Mutual Broadcasting System New York City Page 18 • October 25, 1954 Broadcasting • Telecasting 43, 726 -TV St TS in the Lower Rio Grande Valley of Texas Hard to realize, isn't it, Mr. Time Buyer? . . . your advertising message on 43,126" TV sets in the Lower Rio Grande Valley, the nation's 63rd market... and the fifth market in Texas. And the people who see your advertising have the money to buy your product. Right now, $90,000,000 is in circulation in the Lower Rio Grande Valley, from this year's cotton crop. The 378,000 people in the Valley have a combined effective buying income of $350,000,000. Farm incomes in this fertile valley average $12,500 a year per farm family, and last year over $284,080,000 was spent in retail sales.*0 Start getting your share of the nation's 63rd market today. WIRE COLLECT FOR FULL DETAILS * November 1, 1953, Nielsen Survey plus known sales of retail merchants as of this date. * baies Management- KRGV-TV Channel 5 NBC THE VALLEY'S MOST POWERFUL TV STATION AM-TV NBC AAA'TV channel Rep. by Paul H. Raymer Co. KRGV NBC 5000 Watts TQN THE VALLEY'S PIONEER STATION Compleie Coverage of the Lower Rio Grande Valley Broadcasting • Telecasting October 25, 1954 • Page 19 The Color-TV Film Camera that outmodes all other approaches •TP-6BC 16mm Professional TK-26A -Vidicon Film Camera *TP-3B Disk 2x2 NEW SIMPLIFIED DESIGN The RCA TK-26A uses 3 small, inexpensive Vidicon cameras to handle red, green, and blue in- dividually (see diagram)— and a fixed lens-and-dichroic mirror sys- tem—for handling color separa- tion. Electronic control assures precise registration of the three cameras for day-in, day-out opera- tion. Here is the color film system that not only handles 16- and 35-mm motion picture film — but llides as well! Dual Siicje Projector *TP-12 Multiplexer UNMATCHED PICTURE QUALITY Resolution and stability are un- matched by any other approach. Gamma is ideal— needs virtually no correction. Color fidelity equals the high-quality standards set by RCA's studio color camera. Exceptional stability and precise picture registration are character- istics that assure simplicity and ease of operation and a minimum of maintenance. Ample reserve of light assures best possible pic- tures from the densest of films. *TP-6BC 16mm Professional Film Projector NEW, EASY MULTIPLEXING As simple and straightforward as any monochrome arrangement, the TK-26A includes all facilities needed for color film program- ming — slides, film, and multi- plexer. You can interchange slides, and 16- and 35-mm film- Just like you do with black and white. EMPLOYS STANDARD TYPE PROJECTORS RCA's TK-26A Film Camera Sy tem works with standard tyj television projectors such as th RCA TP-6BC. You get amp light to handle dense films— ar at the same time you avoid cor: plicated projector equipment ir volving moving optical par RCA's equipment operates wi "station tested" reliability. iiiiiaii msmam: Close-up view of the "K-26A - RCA's remark- ible 3-V Color Film Cam- sra. Heart of the 3-V is the evolutionary new, in- fxpensive Vidicon Camera ube-RCA-6326! NOW, "STUDIO REALISM" IN COLOR -WITH 16MM, 35MM COLOR FILM AND SLIDES The search for high quality in a Color-TV film and slide camera is ended ! After several years of intensive work with almost every conceivable approach to color film and slide reproduction, RCA Broadcast Design Engineers have now produced a superior film camera system matched by no other. This is the color film system that has outperformed . . . flying-spot scanners - . . fast pull-down systems . . , continuous morion arrangements ... in actual side-by-side tests at the RCA Engi- neering Laboratories. This is the color film system that RCA has now adopted over its own previous "flying-spot scanner." For complete technical information on the TK-26A— the remarkable RCA 3-Vidicon color film camera that outmodes all other approaches—call your RCA Broadcast Sales Repre- sentative. In Canada, write RCA Victor Ltd., Montreal. Important for Station Men— new brochure on RCA's 3-Vidicon Camera Chain. Free, from your RCA Broadcast Sales Representative. RCA Pioneered and Developed Compatible Color Television How It Works! Light from either one of three selected color picture projectors passes into the 3-V Multiplexer. A remotely-controlled mirror ar- rangement reflects the incoming image through a field lens and into the 3-V Camera. Here, di- chroic mirrors and color filters "split" the light into three color components— green, red, and blue. Each color component produces a VIDEO signal in a separate Vidicon camera. Video output from each cameca then goes into the Processing Amplifier in the , camera control unit. 3-VIDICON CAMERA CAMERA #3 — H "X (fJBFCWl 11 DICHROIC 1^ 3-VIDICON MULTIPLEXER VIDEO OUTPUTS TO PROCESSING AMPLIFIER : U DICHROIC |N X NO. 3 I DICHROIC I NO. 2 ^ 'i I»-4*---/-----A-- i \W — no heacTaiheg in this business ! Here's a remarkable record of consistent results produced. For 20 consecutive years, WMC has carried six quarter-hours a week, plus a heavy spot schedule for BC in Memphis, exclusively. WMC is proud to carry the BC message to the more than one million radio homes in the Memphis and Mid-South area for the last 20 years. It's an old Southern custom to "~ ' listen to WMC. ~" For more than 31 years, this pioneer station of the Mid-South has "keyed" its programs to the needs and wants of its great listening audience. Dick yoorhis or any Branham man will be glad to give you more details. WMC MEMPHIS NBC— 5,000 WATTS— 790 K. C. 300 KW Simultaneously Duplicating AM Schedule First TV Station in Memphis and the Mid-South Owned and Operated by The Commercial Appeal National representatives, The Branham Company .tu... GRACE RAUWORTH on all accounts GRACE RAUWORTH might have taken up professional golf or swimming, or even enjoyed a stage career, if she had followed the lead of members of her family. Instead, she entered the agency field in 1938 and has been in media ever since. Today Miss Rauworth is manager of the media department of J. R. Pershall Co., a position she has held for the past three years, working on radio, television and other media. She joined Pershall in April 1950 after getting her initial agancy background with Leo Burnett Co. in Chicago. Among the accounts she services are the Electric Assn. of Chicago, Chicago National Bank, Chicago Plastering Institute, Serta Mat- tress and others which use one or both of the broadcast media. The Plastering Institute cur- rently sponsors the Notre Dame football games on film over WBKB (TV) Chicago each Sunday evening. Miss Rauworth came to Burnett on Sept. 27, 1938, after a stint with a manufacturer (Stens- gaard) which handles display advertising. She worked on all types of media for the agency, including radio, outdoor and others. In 1950 she joined the Pershall agency and a year later was appointed to her present post. A native of South Haven, Mich., Miss Rau- worth traveled considerably at an early age with her family, which includes two brothers (one owns an indoor golf school, the other was an assistant for years to golfer Johnny Rev- olta). She plays golf and also likes swimming (probably dating back to an early ambition to swim the English Channel). Schooling included night courses in ad- vertising at Northwestern U. (Chicago campus) over a number of years and study at Chicago's Art Institute. (Aside from an interest in art, she also qualifies as a highly capable carpentress and is talented in needlepoint work.) After joining Pershall she handled a num- ber of radio-tv accounts, including Common- wealth Edison Co. (which sponsored Petticoat Party on WBBM-TV Chicago), and Packard Motor Co. (which ran Ask the Man on WBKB [TV] Chicago and Waterfront, also locally). Miss Rauworth also heads 27 agency wo- men who operate an investment group in Chicago. Page 22 • October 25, 1954 Broadcasting • Telecasting THE SHAPE OF SALES TO COME IN THE How are your sales shaping up? There's a powerful new selling plus in the key Carolina counties mapped above . . . WBT's basic service area Now you can insure for your product a week's display in up to 172 A&P, Colonial and Dixie Home Supermarkets in these counties — based on a specific weekly dollar volume of advertising on WBT. Here's an unbeatable combination to sell 3,000,000 Carolinians — the unmatched power, prestige and penetration of 50,000 watt, 50%-share-of-audience WBT, plus mass merchandising through WBT Supermarketing. 50.000 y UXltfa A JEFFERSON STANDARD STATION " V/BT; « lo jack Burner, bT drop«. -z £ *- > 0 z z< 2 Total Tv Stations Reporting Total Revenues 3 — < O Total Expenses £ o Q. Income (Before Federal Income Tax) New York, N. Y. 7 7 $ 6,458 $ 20,934 $ 6,570 7 $ 33,819 $ 24,680 $ 9,139 Los Angeles, Calif. 7 7 2,458 8,380 9,407 7 20,731 21,490 (759) Chicago, III. 4 4 3,368 9,022 5,624 4 20,449 14,872 5,577 Philadelphia, Pa. 3 3 2,834 5,447 3,708 3 12,288 8,053 4,235 Detroit, Mich. 3 3 2,063 4,691 4,730 •3 11,041 6,215 4,826 San Francisco, Calif. 3 3 1,379 2,996 3,840 3 7,846 4,737 3,109 Cleveland, Ohio 3 3 2,219 3,064 2,010 3 7,836 5,212 2,624 Boston, Mass. 3 2* 3 7,785 4,001 3,784 Minneapolis- St. Paul, Minn. 3 3 1,266 2,051 2,172 3 5,717 3,801 1,916 Baltimore, Md. 3 3 1,756 1,759 2,603 3 5,688 3,742 1,946 Cincinnati, Ohio 3 3 1,444 1,974 1,622 3 5,430 4,245 1,185 Pittsburgh, Pa. 3 3 933 2,415 1,893 3 5,130 2,444 2,686 St. Louis, Mo. 4 3 1,113 2,059 1,724 4 4,400 2,216 2,184 Milwaukee, Wise. 3 3 865 2,426 1,178 3 4,021 1,744 2,277 Columbus, Ohio 3 3 1,033 1,691 1,187 3 3,796 2,878 918 Kansas City, Mo. 4 3 829 2,234 480 4 3,290 2,101 1,189 Atlanta, Ga. 3 3- 877 1,313 1,184 3 3,195 2,198 997 Dayton, Ohio 3 2* 3 3,152 2,236 916 Louisville, Ky. 3 2* 3 2,974 1,914 1,060 Washington, D. C. 4 4 1,453 2,367 1,968 4 5,678 4,839 839 Oklahoma City, Okla 4 1* 3 2,178 1,324 854 Denver, Colo. 4 3 303 794 954 4 2,035 1,866 169 Norfolk-Portsmouth, Va . 4* 2* 4 1,660 1,072 588 Phoenix, Ariz. 3 2* 3 1,307 1,329 (22) Albuquerque, N. Mex. 3 3 iis 132 233 3 491 513 (22) Columbia, S. C. 3 3 12 80 122 3 225 284 (59) Total 26 Tv Markets 93 81 S 38,001 $ 84,167 $ 59,562 92 $182,162 $130,006 $ 52,156 195 Other Tv Mkts. 255 179 $ 21,912 $ 40,151 $ 28,912 242 $ 89,175 $ 70,455 $ 18,720 Total 221 Tv Mkts. 348 260 $ 59,913 $124,318 $ 88,474 334 $271,337 $200,461 $ 70,876 1 Stations with less than $25,000 time sales report only total revenues and total expenses. 2 Before commissions to agencies, representatives and others. 3 Total revenues consist of time sales less commissions plus talent and program material sales. * Includes Hampton, Virginia. * Data for these stations included in first total line for 26 Tv Markets. TABLE 1 BROADCAST REVENUES, EXPENSES, AND INCOME OF 4 TELEVISION NETWORKS AND 334 TV STATIONS 1952-1953 ($ Millions) 1953 1952' Broadcast Revenues 4 Networks (including 16 owned and operated stations) $231.7 $180.2 92 Pre-Freeze television stations . . . 174.5 1 43.4 Subtotal $406.2 $323.6 Post-Freeze television stations: 114 VHF stations 16.1) n . 112 UHF stations 10.4[ Industry total $432.7 $324.2 Broadcast Expenses 4 Networks (including 16 owned and operated stations) $213.7 $170.3 92 Pre-Freeze television stations . . . 1 14.0 97.6 Subtotal $327.7 $267.9 Post-Freeze television stations: 114 VHF stations 20.3) nB 112 UHF stations _J67[ _ Industry total $364.7 $268.7 Broadcast Income (Before Federal Income Tax) 4 Networks (including 16 owned and operated stations) $ 18.0 $ 9.9 92 Pre-Freeze television stations . . . 60.5 45.8 Subtotal $ 78.5 $ 55.7 Post-Freeze television stations: 114 VHF stations (4.2)) ,n 112 UHF stations (6.3) ( ^'^ Industry total $ 68.0 $ 55.5 ( ) Denotes loss. 1 1952 data covers 4 networks and 15 owned and op- erated stations; 93 pre-freeze and 14 post-freeze tv stations. in excess of $1.5 million while 13 others re- ported profits of between $1 million and $1.5 million (Table 17, page 36). Of the 11 pre-freeze vhf stations reporting losses from 1953 operations, eight were located in the two seven-station markets — New York and Los Angeles (Table 16, page 36). Six los- ing stations reported total revenues in 1953 in excess of $2 million and of these six, three were in the group of 25 stations reporting total rev- enues in excess of $3 million in 1953 (Table 15, page 36). Substantial increases in 1953 total revenues were reported by most of the 40 pre-freeze sta- tions which were the only tv outlet in their market in 1952. Of the 40, 19 continued dur- ing all of 1953 as the only operating station in their market and the median increase in 1953 revenue for them was 33.5%. In 12 other of these 40 communities, the only new stations commencing operation during 1953 were uhf outlets and the median increase in 1953 revenue for the pre-freeze stations in such markets was 35%. In 9 of the 40 communities, new vhf stations began operation during 1953. The median in- crease in 1953 revenue for the pre-freeze sta- tions was 26% (Table 5, page 35). FCC pointed out that of the 11 two-station communities in 1952, only one had an additional vhf station commencing operation in 1953 and three others had an additional uhf station in 1953. None of the 12 communities with three, four or seven stations in 1952 had additions. In markets under 250,000 population, FCC said, the average pre-freeze station obtained total revenues of $1,106,000 and income of $466,000. In markets between 500,000 and 1 million population, the average pre-freeze sta- tion had total revenue of $1,710,000 and income of $681,000. In markets of 2 million popula- tion and over, the average pre-freeze station had total revenue of $3,961,000 and income of $1,098,000 (Table 12, page 36). Original investment in tangible broadcast Page 32 October 25, 1954 Broadcasting Telecasting (tA nniversary WMAR-TV Channel -2 BALTIMORE Inaugurating the eighth year of service to the vast Baltimore area, WMAR-TV, the Sunpapers' television station, acknowledges with grat- itude the cooperation of those who have made possible our public services, the patronage of sponsors, and the loyalty of viewers — all factors which have made WMAR-TV, like the parent Sunpapers, a modern tradition in the Free State of Maryland. Telephone MUlberry 5-5670 ★ TELEVISION AFFILIATE OF THE COLUMBIA BROADCASTING SYSTEM Represented by THE KATZ AGENCY, Inc., New York, Detroit, Kansas City, San Francisco, Chicago, Atlanta, Dallas, Los Angeles Broadcasting • Telecasting October 25, 1954 • Page 33 "Not another statistic !" "Sure. Gotta show Bill I do some- thing to earn my keep." "They pay you for this?" "Well, sometimes they let me eat the cake left over from cooking demonstrations. I also get to show girls around the studios when Doug is at lunch. Once I was a crowd noise. Then there are trips to the airport to get the films." "What films?" "You know — from the agencies. Like when the fellows at Katz send us an order and it says 'Film under separate cover.' That means I get to go to the airport." "Look, I got a guy from Broadcasting wait- ing to see me. Say your statistic and go be another crowd noise." "Okay. WMT-TV, which is CBS for East- ern Iowa, has a 0.1 mv service area con- taining 138,891 tv families." "Good Lord, what's that? Look how many more there are in New York City alone!" "Yeah. But these watch WMT-TV. And the price of a minute spot is $80. Page 34 • October 25, 1954 Broadcasting • Telecasting FACTS & FIGURES property of all networks and tv stations totaled $233.1 million. Of this amount, $71.6 million was by networks and their 16 o&o stations; $87.4 million by 91 pre-freeze stations; $40.9 million by 109 post-freeze vhf stations, and $33.2 million by 109 post-freeze uhf stations (Table 18, page 36). A total of 104 stations, including 21 post- freeze vhf and 8 post-freeze uhf stations, re- ported an investment in tangible broadcast property of $500,000 and over; 47 stations, in- cluding 21 post-freeze vhf and 24 uhf stations, reported investment in tangible broadcast prop- erty of less than $200,000 (Table 14, page 36). TABLE 3 BROADCAST EXPENSES OF 4 TV NETWORKS AND 260 TV STATIONS WITH $25,000 OR MORE TIME SALES 1 1953 .S "O (U 0) Type of Expense 5 c . T3 .° (l) „ § 5 -S* in 4/5 o"" = ZOJ O £ (2) (3) (4) Number of networks 4 .... 4 Number of stations 16 244 260 ($ Thousands) Technical expenses $ 37,368 $ 30,416 $ 67,784 Program expenses 137,448 61,746 199,194 Selling expenses 13,439 14,125 27,564 General and Administrative expenses 25,406 40,566 65,972 Total broadcast ex- penses $213,661 $146,853 $360,514 1 Stations with less than $25,000 in time sales are not required to report line by line expense items. TABLE 5 PERCENT (INCREASE IN TOTAL REVENUES, 1952-1953, FOR PRE-FREEZE STATIONS LOCATED IN ONE- STATION COMMUNITIES IN 1952 Pre-Freeze Stations Located in One-Station Communities in 1952: Percent Increase in Pre-Freeze Station Revenues, 1952-53 Under 10 11-20 21-30 31-40 41-50 Over 50 Total Pre-Freeze Sta. ■0 „ "2 >n < CK 1 3 4 6 3 2 19 U ll 2 2 5 2 _i 12 35.0 5 = <-g 2 2 1 1 2 1 9 26.0 3 7 7 12 7 4 40 33.5 Median percent increase 33.5 * Some of these communities also had additional UHF stations. Note: Of the 11 two-station communities in 1952 only one had an additional VHF station operating in 1953. Three others had an additional UHF station oper- ating in 1953. None of the twelve communities with three, four or seven stations in 1952 had additional sta- tions operating in 1953. TABLE 6 CHANGES IN INCOME BETWEEN 1952 AND 1953 OF 108 PRE-FREEZE TV STATIONS IN OPERATION FOR FULL YEAR DURING 1952 AND 1953 Number of Stations Reporting Stations Increased loss in 1953 4 Decreased income in 1953 18 Income in 1952 and loss in 1953 1 Decreased loss in 1953 6 Loss in 1952 and income in 1953 4 Increased income in 1953 75 Total 108 TABLE 7 COMPARATIVE DATA FOR AM AND TV OPERATIONS OF NETWORKS INCLUDING OWNED AND OPERATED STATIONS 1952-1953 ($ Millions) 1953 1952 Broadcast Revenues AM $ 92.6 $ 95.8 TV 231.7 180.2 Total $324.3 $276.0 Broadcast Expenses AM $ 83.2 $ 85.6 TV 213.7 170.3 Total $296.9 $255.9 Broadcast Income (Before Federal Income Tax) AM $ 9.4 $ 10.2 TV 18.0 9.9 Total $ 27.4 $ 20.1 Note 1: Am data include the operations of 16 network- owned stations in 1953 and 18 stations in 1952. Note tions ir 2: Tv data include the operations of 15 sta- 1952 and 16 stations in 1953. TABLE 8 AVERAGE PER STATION BROADCAST EXPENSES OF 92 PRE-FREEZE TELEVISION STATIONS1 1953 Average Per Type of Expense Station Technical Expenses $ 253,595 Program Expenses 542,085 Selling Expenses 108,616 General and Administrative Expenses 334,552 Total Broadcast Expenses $1,238,848 1 Excludes 16 stations owned and operated by networks. TABLE 4 BROADCAST FINANCIAL DATA OF 4 TV NETWORKS AND 260 TV STATIONS WITH $25,000 OR MORE TIME SALES1 1953 ($ Thousands) Item (1) A. Revenues from the sale of time: 1. Network time sales: a. Nation-wide networks b. Miscellaneous networks and stations Revenue from network time sales . . 2. Non-network time sales to: a. National and regional advertisers and sponsors b. Local advertisers and sponsors Total revenues from non-network time sales Total revenues from time sales .... 3. Deduct— Commissions to regularly estab- lished agencies, representatives, brok- ers and others Net revenues from time sales B. Revenues from incidental broadcast activities: Talent Sundry broadcast revenues Total revenues from incidental broad- cast activities Total broadcast revenues C. Total broadcast expenses of networks and 1 Stations with less than $25,000 in time sales are not required to report line by line revenue items. 2 Of this amount $26,211,189 is applicable to the total sale of network time. i and Their and Oper- ations Tv Stations -0 c 0 •A J 0 4 Network- 16 Owned ated Tv Sti 6 1 0 f > 1- CN 5o O O 1- CN (2) (3) (4) $126,541 $ 45,270 89 $171,811 89 126,541 45,359 171,900 36,870 19,576 87,448 68,898 124,318 88,474 56,446 156,346 212,792 182,987 201 ,705 384,692 34,999* 27,462 62,461 147,988 174,243 322,231 60,888 22,792 9,681 16,185 70,569 38,977 83,680 25,866 109,546 231,668 200,109 431,177 213,661 146,853 360,514 $ 18,007 $ 53,256 $ 71,263 TABLE 9 PRINCIPAL EXPENSE ITEMS OF 92 PRE-FREEZE TV STATIONS1 CLASSIFIED BY VOLUME OF REVENUES 1953 Average Per Station Broadcast Revenues Zto J?- o Less than $500,000 2 $ 397,333 $186,473 $ 41,419 500,000 - 750,000 6 530,843 234,424 44,794 750,000 - 1 ,000,000 8 728,390 294,861 83,023 1,000,000 - 1,250,000 11 757,653 298,485 71,711 1,250,000 - 1,500,000 14 840,000 327,338 70,500 1,500,000 - 2,000,000 16 1,174,691 473,250 93,143 2,000,000 - 2,500,000 15 1,430,317 578,445 131,726 2,500,000 - 3,000,000 6 1,806,830 708,592 194,041 3,000,000 and over 14 2,355,973 905,696 340,328 Total 92 $1,238,848 $491,135 $132,463 1 Excludes 16 stations owned and operated by networks. c 0 Talent Depreciati All Other $ 7,792 $ 3,522 $158,127 6,600 53,867 191,158 35,222 76,061 239,223 31,944 67,236 288,277 40,654 87,030 314,478 97,425 106,240 404,633 107,372 122,291 490,483 160,145 131,205 612,847 260,143 132,989 716,817 $98,150 $98,696 $418,420 TABLE 10 PRE-FREEZE TV STATIONS CLASSIFIED BY VOLUME OF REVENUES SHOWING PERCENT OF TOTAL STATION TIME SALES DERIVED FROM NETWORK, NATIONAL SPOT ADVERTISERS AND LOCAL ADVERTISERS 1953 Percent Derived From Total Total Station National Spot Local Broadcast Revenues Stations Time Sales Networks Advertisers Advertis* (1 (2) (3) (4) (5) (6) Less than $500,000 2 100.0 29.7 27.9 42.4 500,000 - 750,000 6 100.0 35.4 39.0 25.6 750,000 - 1 ,000,000 8 100.0 26.0 41.7 32.3 1,000,000 - 1,250,000 12 100.0 26.8 41.4 31.8 1,250,000 - 1 ,500,000 14 100.0 30.0 39.9 30.1 1,500,000 - 2,000,000 17 100.0 25.6 44.1 30.3 2,000,000 - 2,500,000 16 100.0 21.6 44.1 34.3 2,500,000 - 3,000,000 8 100.0 19.2 49.7 31.1 3,000,000 and over 25 100.0 20.7 49.4 29.9 Total 108 100.0 22.8 46.3 30.9 Broadcasting Telecasting (Tables continued on page 36) October 25, 1954 • Page 35 TABLE 11 AVERAGE PER STATION BROADCAST REVENUES OF 92 1 PRE-FREEZE TELEVISION STATIONS 1953 Type of Revenue Revenues from the sale of time: 1. Network time sales to: a. Nation-wide networks $ b. Miscellaneous networks and stations Revenues from network time sales 2. Non-network time sales to: a. National and regional advertisers and sponsors . . b. Local advertisers and sponsors Total revenues from non-network time sales . . . Total revenues from time sales Average Per Station 448,355 775 847,859 619,576 $ 449,130 1 ,467,435 1,916,565 Type of Revenue 3. Deduct— Commissions to regularly established agen- cies, representatives, brokers and others Net revenues from time sales B. Revenues from incidental broadcast activities: Talent Sundry broadcast revenues Total revenues from incidental broadcast activities C. Total broadcast revenues D. Total broadcast expenses E. Broadcast income before Federal income tax 1 Excludes 16 stations owned and operated by networks. Average Per Station 97 149, 989 957 268,054 1,648,511 247,946 1 ,896,457 1 ,238,848 $ 657,609 TABLE 12 NUMBER OF PRE-FREEZE TV STATIONS CLASSIFIED BY SIZE OF METROPOLITAN AREA SHOWING NUMBER REPORTING INCOME OR LOSS WITHIN EACH GROUP AND AVERAGE REVENUES, EXPENSES, AND INCOME1 OF ALL STATIONS IN GROUP 1953 Number of Stations TABLE 13 AVERAGE NUMBER OF EMPLOYEES OF TV STATIONS CLASSIFIED BY VOLUME OF REVENUES 1953 Population of Average Per Station Reporting Reporting Broadcast Broadcast Broadcast Metropolitan Area2 Total Income Loss Revenues Expenses Income1 ($ Thousands) Under— 250,000 133 13 $1,106 $ 640 $ 466 250,000— 500,000 25 25 1,422 892 530 500,000—1,000,000 26 25 1 1,710 1,029 681 1 ,000,000—2,000,000 14 12 2 2,258 1,438 820 2,000,000 and over 30 22 8 3,961 2,863 1,098 Total 108 97 11 $2,267 $1,513 $ 754 No. of Stations Fu II Time Pa rt-Time All Employees Broadcast Revenues Total Average Total Average Total Average Less than $1,250,000 27 1,570 58 286 11 1,856 69 More than $1,250,000 65 6,092 94 812 12 6,904 106 All Stations 92 7,662 83 1,098 12 8,760 95 ALL NETWORKS AND STATIONS Full Time Part-Time 1 Before Federal income tax. 2 1950 Census of Population. 3 Includes two stations in communities not classified as metropolitan areas. 4 networks and 16 owned and operated stations 92 TV stations Total 8,446 7,662 16,108 18,211 TABLE 14 NUMBER OF TV STATIONS CLASSIFIED BY ORIGINAL COST OF TANGIBLE BROADCAST PROPERTY 1953 Number of Stations Original Cost of Pre-Freeze Post-Freeze Tangible Broadcast Property (All VHF) VHF UHF Total less than $200,000 2 21 24 47 200,000— 300,000 3 23 35 61 300,000— 400,000 5 23 27 55 400,000— 500,000 6 21 15 42 500,000 and over 75 21 8 104 Total 91 109 109 3091 1 Excludes 16 stations owned and operated by net- works and nine stations which reported no owner- ship of tangible broadcast property. TABLE 15 NUMBER OF PRE-FREEZE TV STATIONS WITHIN SPECIFIED BROADCAST REVENUE GROUPS SHOWING NUMBER REPORTING INCOME OR LOSS WITHIN EACH GROUP 1953 Number of Stations Reporting Reporting Broadcast Revenues Total Income Loss (1) (2) (3) (4) less than — $500,000 2 2 0 500,000— 750,000 6 5 1 750,000— 1,000,000 8 7 1 1,000,000— 1,250,000 12 11 1 1,250,000— 1,500,000 14 13 1 1,500,000— 2,000,000 17 16 1 2,000,000— 2,500,000 16 15 1 2,500,000— 3,000,000 8 6 2 3,000,000 and over 25 22 3 Total 108 97 11 TABLE 16 PRE-FREEZE TV STATIONS CLASSIFIED BY NUMBER OF STATIONS IN COMMUNITY IN 1952 SHOWING NUMBER REPORTING INCOME OR LOSS 1953 Number of Pre-Freeze Stations in Community in 1952: Number of Stations Reporting Reporting Income Loss 40 one station communities 40 11 two station communities 22 8 three station communities 23 1 2 four station communities 6 2 2 seven station communities 6 8 Total 97 11 TABLE 17 PRE-FREEZE TV STATIONS CLASSIFIED BY INCOME GROUPINGS 1952-1953 Income (Before Federal Income Tax) of: 1953 1952 $1,500,000 and over 13 12 1,000,000 - 1,500,000 13 5 600,000 - 1,000,000 26 18 400,000 - 600,000 17 16 200,000 - 400,000 1 6 27 100,000- 200,000 5 9 Less than 100,000 7 7 Total Stations 97 94 Median Income $654,000 $450,000 Loss of: Less than $100,000 3 5 100,000 - 200,000 3 3 200,000 - 400,000 1 3 400,000 - 800,000 4 800,000 and over . . 3 Total Stations 11 14 Median Loss 1 1 1 Median loss not computed because of small number of stations involved. TABLE 18 INVESTMENT IN TANGIBLE BROADCAST PROPERTY BY TELEVISION NETWORKS AND STATIONS 1953 Investment in Tangible Broadcast Property Number of Original Stations Cost Depreciated Cost 4 networks and their owned and operated stations Pre-Freeze stations (2) 16 91 (3) (4) ($ Thousands) $71,622 87,361 $50,401 55,960 Total Pre-Freeze 107 $158,983 $106,361 Post-Freeze stations: VHF 109 UHF 109 40,913 38,123 33,238 30,703 Total Post-Freeze stations 218 $74,151 $68,826 Grand Total 3251 $233,134 $175,187 1 Nine TV stations (1 pre-freeze and 8 post-freeze) re- ported no ownership of tangible broadcast property. ARF Series on Motivation Research Now Completed PUBLICATION of "Motivation Research in Advertising and Marketing," a book dealing with a number of motivation research tech- niques and their application to advertising and marketing problems, was announced last week by Advertising Research Foundation. Author is Dr. George H. Smith, associate professor of psychology at Rutgers U. It is the last of a series of five reports on motivation research. Sale to non-subscribers of ARF will be handled by McGraw-Hill, publisher. Price, $5. Trendex Puts 'Lucy' First TOP position on the Trendex ratings for tv shows the week of Oct. 1 again was taken by / Love Lucy, CBS-TV's weekly domestic comedy series. Ratings which follow are for evening sponsored network shows: Rank Program Per Cent 1 1 Love Lucy (CBS) 46.8 2 Toast of the Town (CBS) 40.9 3 Jackie Gleason (CBS) 38.4 4 Dragnet (NBC) 35.6 5 This Is Your Life (NBC) 34.5 6 You Bet Your Life (NBC) 33.3 7 Talent Scouts (CBS) 31.5 8 December Bride (CBS) 31.4 9 Godfrey's Friends (CBS) 31.2 10 Jack Benny (CBS) 30.8 85% Have Dual Rates MOST television stations have a single card rate while 85% of the radio sta- tions have separate card rates for local and/or regional as well as national rates, according to a survey made by James O. Luce, chief timebuyer of J. Walter Thompson, New York. Mr. Luce had queried the stations in behalf of clients whose advertising is paid for by dealers and advertising agencies where they are located. To be well informed on the subject Mr. Luce asked stations through- out the country to send their specific rates — local, regional, and national. Page 36 • October 25, 1954 Broadcasting • Telecasting '^''lyhvi-^kf^S' 'iM^'"-^'"''i"f§,ifS. '4|iSflW-s-- !fS:;--«...y.«l|fe5!> 1^1 JHI 1 1 WF* WHEN YOU'RE BOBBIN' with ROBIN America's No. 3 Disc Jock Show! WKMH, Dearborn-Detroit . . . WKMF, Flint . . . WKHM, Jackson is the package buy that covers 77 % of Mich- igan's entire buying power. Yet you save 10 % when you buy all 3. Highest ratings . . . because everybody likes News, Music and Sports ! You don't have to tell the Detroit-Wayne County billion dollar market who is America's No. 3 disc jockey and who rates No. 1 in this area. They know it's Bobbin' with Robin ! They give him the biggest tune-in ! And, the more platters he plays the more the advertising pays ! The man sells like mad ! WKMH gives this market the best and the most . . . in News, Music and Sports. That policy is paying-qff for WKMH Advertisers! WKMH Frederick A. Knorr, Prat. George Millar, Mg. Director • Represented by HEADLEY - REED Broadcasting • Telecasting October 25, 1954 • Page 37 The best news of the day is delivered every day by CBS Newsfilm ...the headline events of 24 hours distilled into a comprehensive, dramatic 12 minute package . . . custom-shipped to arrive on time anywhere. . . adaptable to a variety of programs. But there's more to shout about. . .CBS Newsfilm also provides valuable extras— like a weekly quiz show, a weekend news review, and special reports by noted CBS correspondents— which go out every week to all subscribers at no extra cost. In the next few months many new features, exciting additions to Newsfilm's present extras, will become available. Newsfilm's special features add new dimensions to local news programming. No surprise then, that Newsfilm was chosen by hundreds of industry leaders (in Billboard's Annual Poll) as 1954's best syndicated news film service. And business is booming. Newsfilm goes into the Fall season with subscribing stations up by over 100% in the past 8 weeks ! Newsfilm's comprehensive service is available at reasonable cost to all television stations. For a screening call CBS TELEVISION FILM SALES offices in New York, Chicago, Los Angeles, San Francisco, Dallas, St. Louis, Detroit, Atlanta, Boston and Memphis. Distributor in Canada: S. W. Caldwell Ltd. FACTS & FIGURES AWARDS Dept. Stores Hail Radio Selling Power Survey finds that radio is being used successfully to shore up selling pitches that lag despite earlier advertising in other media. Radio shows less 'wastage.' DEPARTMENT stores are finding considerably less "wastage" in radio advertising than in news- paper schedules, according to the latest "radio studies" conducted by Department Store Studies of Pottsville, Ind. The report for September was based on New York fashion and buyer conclaves held the latter part of that month and in the beginning of October in preparation for the Christmas season when stores chalk up as much as 40% of their annual sales. "Wastage" in department store language means the amount of advertising which does not lead to sales. Radio "wastage" was figured this year to be at 20% as compared to news- papers' 50-60%, according to the studies. The studies also analyzed cost, as compared to sales results, with radio's average being 1 1 % while newspapers' was 20-25%. The store studies said that "it seems that de- partment and specialty stores are more inclined to use more radio. For the first time, one of the largest department store groups sent out a radio advertisement schedule as a companion to their fall and early winter newspaper adver- tising plan." Also reported was increased interest by ap- pliance manufacturers in the use of local radio through their retail outlets. Several buying offices received such inquiries, the report said. 'Wastage' Reduced Newest idea in the department store ad field — to overcome the big newspaper "wastage" — encompasses radio. The store with small profit reduced the size of its ad by 15% in the evening papers. By noon the next day, the store knows which of its advertisements is attracting custom- ers and radio copy for the items is prepared im- mediately. The station then is called for spot placement and the spots broadcast while the item still is "hot," according to the report. According to the studies, several stores now are using the plan with "excellent" results. The department store method of using radio as an adjunct to newspaper advertising on a flexible basis also is along the lines of com- panion advertising emphasized by Newman F. McEvoy of Cunningham & Walsh [B*T, Oct. 18]. In citing a case history of radio campaigns on a "sample" store, the "studies" pointed up that in 30 days, a radio schedule for girls dresses selling at $4.98, sold 22 for $12 worth of time. For the same amount of time cost, and also in a 30-day period, the following were sold: 26 dresses at $5.98 each, 260 bobby socks at 59 cents per pair, 13 girdles at $10.95, 153 pairs of nylon hose at various prices but offering 20 per- cent dis., 76 pairs of boys gabardine slacks at $3.98, 121 pairs of boys dungarees at two for $3; 13 mens jackets at $9.99; 240 boys dungarees priced two for $3; 78 boys slacks at $2.97; 550 men's socks at 39 cents per pair; nine men's jackets at $12.99; three 100-piece china sets at $49.98 per set; 14 sets of chairs at two for $19.98; 450 boxes of Christmas cards at two boxes for $1; 110 pairs of dacron curtains at $2.99 a pair; two two-piece living room suites at $166 and 12 sets of chairs two for $19.95. All spots were for 30 seconds and average cost per spot was $2. Size of the market was 25,000 with an estimated 70,000 in the shopping area. Also in a general furniture sale, 24 radio spots at $2 each were used on a Friday for the last day of the sale (which was Saturday). The increase in sales over 1953 was $1,000 for the day and for the "sample" store, the dollar in- crease represented 33% for the day. 'Dragnet1 Tops Nielsen Poll, #Buick-Berle Show# Second NBC-TV's Dragnet was the nation's top ranked tv program for the two weeks ending Sept. 25, according to A. C. Nielsen Co. Dragnet was first in both number of tv homes reached and the per cent of tv homes reached on a program station basis. The Buick-Berle Show was second in both categories according to the ratings. The complete listing: NIELSEN-RATING* NUMBER OF TV HOMES REACHED Homes Rank Program (000) 1 Dragnet (NBC) 15,309 2 Buick-Berle Show (NBC) 13,452 3 Jackie Gleason Show (CBS) 12,349 4 You Bet Your tife (NBC) 11,378 5 Colgate Comedy Hour (NBC) 11,356 6 Max tiebman Spectacular (Sat.) (NBC) 11,347 7 Ford Theatre (NBC) 10,892 8 Toast of the Town (CBS) 10,800 9 Stage Show (CBS) 10,189 10 Arthur Godfrey (Frigidaire) (CBS) 10,178 PER CENT OF TV HOMES REACHED PROGRAM STATION BASIS Homes Rank Program % 1 Dragnet (NBC) 51.2 2 Buick-Berle Show (NBC) 50.1 3 Jackie Gleason Show (CBS) 43.3 4 Max tiebman Spectacular (Sat.) (NBC) 39.1 5 Colgate Comedy Hour (NBC) 38.6 6 You Bet Your tife (NBC) 37.7 7 Ford Theatre (NBC) 37.7 8 Toast of the Town (CBS) 37.1 9 Arthur Godfrey (Pillsbury) (CBS) 36.3 10 Arthur Godfrey (Frigidaire) (CBS) 35.8 * Homes reached during all or any part of the program, except for homes listening only 1 to 5 minutes. For 5- minute programs, average audience basis is used. Copyright 1954 by A. C. Nielsen Co. Toast of Town/ 'Como' Rated Tops by Pulse Tv CBS-TV's Toast of the Town and Perry Como Show won top ranking in the once-a-week and multi-weekly show categories, respectively, for September, according to data released last week by the Pulse. Complete listings follow: TOP 20 ONCE-A-WEEK SHOWS Rating Sept. Aug. Toast of the Town (CBS) 31.7 28.1 Dragnet (NBC) 31.6 35.0 Godfrey's Talent Scouts (CBS) 28.1 26.2 Best of Groucho (NBC) 26.8 26.5 Ford Theatre (NBC) 26.4 25.1 What's My tine? (CBS) 25.9 23.9 Public Defender (CBS) 25.2 26.0 Burns and Allen (CBS) 24.5 23.5 Our Miss Brooks (CBS) 24.3 21.9 Mama (CBS) 24.2 Masquerade Party (CBS) 23.4 21.9 This Is Your tife (NBC) 23.4 23.1 Studio One Summer Theatre (CBS) 23.2 23.2 Robert Montgomery (NBC) 22.8 22.1 Justice (NBC) 22.6 Tv Playhouse (NBC) 22.5 tux Video Theatre (NBC) 21.9 Fireside Theatre (NBC) 21.7 I've Got a Secret (CBS) 21.4 Satins 'n' Spurs (NBC) 21.1 TOP 10 MUtTI-WEEKtY SHOWS Rating Sept. Aug. Perry Como (CBS) 12.6 Howdy Doody (NBC) 12.3 13.5 Arthur Godfrey (CBS) 12.0 12.0 Search for Tomorrow (CBS) 11.0 11.3 Guiding tight (CBS) 10.8 11.2 Love of Life (CBS) 10.7 11.0 Camel News (NBC 10.6 11.8 Eddie Fisher (NBC) 10.2 Big Payoff (CBS) 9.9 9.7 Vaughn Monroe (NBC) 9.4 RTNDA Award Judging To Be Held Oct. 29-30 STATION ENTRIES for the 1954 awards con- test co-sponsored annually by the Radio-Tele- vision News Directors Assn. and Medill School of Journalism at Northwestern U. will be judged in Evanston, 111., Oct. 29-30, it was an- nounced last week. Gold trophies will be awarded for outstand- ing radio and tv news operations to stations at the RTNDA convention at the Sherman Hotel in Chicago Nov. 19. Large and small stations will be judged on an equal basis, taking into account the facilities available to contesting stations in the U. S. and British Common- wealth. Serving news directors as judges are Robert Rowley, WXEL-TV Cleveland; William Small, WLS Chicago; Tom Eaton, WTIC Hartford, Conn., and Russ Van Dyke, KRNT Des Moines. An- other judge is Erie Smith, international public relations director, Order of DeMolay, Kansas City, Mo. #Dragnet# Editors Win First 'Critics Award1 FIRST annual "Critics Award" of American Cinema Editors [B»T, Oct. 18] was presented to Robert M. Leeds and Lynn Harrison, Mark VII Productions, Burbank, Calif., for film edit- ing of the NBC-TV Dragnet series, in a Beverly Hills ceremony last week. A vote among tv critics of trade and general press determined the winner from five nominees by A.C.E. membership. Also nominated were NBC-TV's Ford Theatre and My Little Margie, and CBS-TV's Four Star Playhouse and Schlitz Playhouse of Stars. Stanton Accepts ACS Award For Medical Colorcasts DR. FRANK STANTON, CBS president, ac- cepted Thursday the American Cancer Society's distinguished service award for 1954, presented to CBS for its cooperation in presenting a series of 30, hour-long color-tv programs via closed circuit to 30,000 doctors in seven cities. Presentation was made by Wisconsin Gov. Walter J. Kohler, chairman of the ACS board of directors, at a dinner held at the Hotel Roosevelt in New York. Earlier in the week, Dr. Stanton was elected a director-at-large of the cancer society's board. Gov. Kohler noted that CBS' contribution of facilities to transmit the programs was made without charge. The CBS engineering crew and production staff, who were loaned to ACS, the governor said, brought "showmanship and tele- vision know-how to education content." Text of the award to CBS reads: "For its pioneering contribution to medical postgraduate educa- tion in co-sponsoring a series of Telecolor Clinics for physicians, which made history." ACS also thanked CBS engineers and tech- nicians who worked on the project. AWARD SHORTS Dotty Mack, WCPO-TV Cincinnati, presented plaque from Cincinnati candy dealers naming her "Sweetest Lady" of Greater Cincinnati. Arlene Francis, hostess, ABC-TV's Soldier Pa- rade, was given citation on Oct. 20 telecast mak- ing her honorary Women's Army Corps recruit- ing sergeant in recognition of her work on be- half of WAC recruiting drive. KOB-TV Albuquerque presented United Cere- bral Palsy Distinguished Service Award for telethon and public service campaign on be- half of UCP. Page 40 • October 25, 1954 Broadcasting • Telecasting The "Miracle" at less than 9 hours after Hurricane Carol toppled our tower ... at full power in less than 28 days ^-back on the air DATE TIME TUESDAY, AUGUST 31 12:13 p. m. 12:38 p. m. 12:35 p.m. 1:15 p. m. 3:00 p. m. 3:30 p. IB, 6:01 p. ffl. 9:05 p. m. 9:10 p. bi. WEDNESDAY, SEPTEMBER 1 7:09 a. m. 10:39 a. ib. THURSDAY, SEPTEMBER 2 4:30 p. m. 4:35 p. m. WEDNESDAY, SEPTEMBER 8 6:90 a. m. FRIDAY, SEPTEMBER 10 9:09 a. m. 11:39 p. ib. SATURDAY, SEPTEMBER 11 9:17 a. ib. 3:30 p. ib. FRI DAY, SEPTEMBER 17 7:09 a. nt. WEDNESDAY. SEPTEMBER 22 4:09 p.m. THURSDAY, SEPTEMBER 23 5:39 a. m. TUESDAY, SEPTEMBER 28 11:07 a. m. Hurricane Carol crashes 659 foot tower of WBZ-TV athwart studio building and Soldiers Field Road. (Four additional TV towers and six radio towers in New England also damaged or destroyed.) Harvard University announces its Blue Hills Observatory, 10 miles from WBZ-TV, has recorded the blast of wind that destroyed tower at 125 miles per hour. Robert Thompson, Maintenance Supervisor for Boston Westinghouse Stations, starts rehabilitation operation. 100 men, operating three heavy cranes and eight steel cutters, begin to remove debris. Tower removed from Soldiers Field Road by snowplows. Debris removed from diesel engine and generator to permit station to operate on emergency power. First of engineers from other Westinghouse stations and plants of Westinghouse Electric Company arrive. Repairs completed on transmitter line to 216 foot auxiliary tower. 8 hours and 57 minutes after Carol's mightiest blow, WBZ-TV returns to air and presents news programs of Carol's damage throughout New England, in addition to normal schedule of programs. Last remnant of tower removed from studio building. Negotiations initiated for use of an FM tower at Medford, Mass., three miles northwest of Boston. Authorization granted following day. New 46-foot antenna ordered. Manufacturer works around-the-clock shifts and breaks all records to deliver in 15 days an antenna which ordinarily would take 45 normal working days to build. Westinghouse engineers end nationwide search for new transmitter. Purchase one already "on test" on the floor of a manufacturer's plant. Hurricane Edna reported 125 miles west of Bahamas. Starts northward trek up east coast of United States. New transmitter arrives at WBZ-TV. Edna rages toward Boston. WBZ-TV alerted, schedules 24-hour weather advisories and hurricane warnings. Supports installed for standby tower and antenna to help withstand oncoming hurricane. Edna's arrival imminent. First of seven network feeds to National Broadcasting Com- pany made by WBZ-TV newsmen, Jack Chase and Arch MacDonald. Edna strikes with winds up to 101 miles per hour. WBZ-TV maintenance men work feverishly with tar and sawdust to prevent heavy rains from leaking through temporary roofing on studio, thereby saving electrical equipment. Preparations to erect new antenna on FM tower begin. Task of raising antenna about to begin. Weather Bureau warns, "winds up to 45 miles approaching. A brief period of comparative calm may be expected tomorrow morning." Work delayed. Antenna erected during weather lull. New tower and antenna extends 577 feet above sea level. WBZ-TV transmits with full power 27 days, 22 hours and 54 minutes after Hurricane Carol's devastating blow. We couldn't have done it, of course, without great help from many people— others in the radio and television industry . . . our suppliers . . . local officials ... our parent company. Our own people often worked to the limits of exhaustion. We thank them all. And we think that somewhere in this record comeback there's a tribute to the foresight and engineering resourcefulness of West- inghouse, WBZ-TV and WBC. WESTINGHOUSE BROADCASTING COMPANY, INC. WBZ-TV . WBZA. Boston; KYW • WPTZ, Philadelphia; KDKA, Pittsburgh; WOWO, Fort Wayne; KEX, Portland; KPIX, San Francisco KPIX represented by: The Katz Agency, Inc. WBC National Representatives, Free & Peters, Inc. qq X-74S14 Broadcasting • Telecasting October 25, 1954 • Page 41 VITAPIX AND GUILD FILMS ESTABLISH JOINT PRODUCTION-DISTRIBUTION PLAN Both firms also announce expansion plans: Vitapix to. enlarge its list of member stations; Guild to increase production and distribution operations and enlarge New York staff. several weeks, with the Vitapix board approving the plan several days ago. Vitapix stockholders VITAPIX Corp. and Guild Films Co. an- nounced Friday they have agreed on a co- operative plan to produce and distribute tv film programs. Guild will perform all film production, sales and distribution, traffic and service functions of the two companies. Vitapix will handle sta- tion relations, time and program research for national spot selling, and time clearance for national spot programs. Formed in October 1951 by tv stations as a cooperative means of selecting film programs, Vitapix will expand in the near future from two-score station members to about 60 stations. John E. Fetzer, head of the Fetzer Stations and Vitapix board chairman, said the Guild arrangement "will furnish the logistics for putting into effect all of the original purposes for which Vitapix was organized." Vitapix will be represented on the Guild board and Reub Kaufman, Guild president, becomes a member of the Vitapix board with Vitapix stations members having a voice in the planning of programs produced by Guild. Guild a few days before had announced plans to expand production and distribution operations. It now will start further expansion of facilities and increase its New York head- quarters staff to over five times the present size. Move to enlarge space is scheduled in early December. Guild plans to triple Holly- wood production facilities by the first of the year and within six months is to start construc- tion of its own production studio. New York production facilities are to get under way by mid-November. Shows Being Made Currently in production at Guild are these half-hour shows — Liberace, Life With Eliza- beth, Florian ZaBach, F rankle Laine and Joe Palooka. Five new half-hour weekly series for night telecast and four quarter-hour daily series are to go into production by the first of the year. New Guild productions include — Confidential File, weekly half-hour documentary, now live in Los Angeles; The Goldbergs, weekly half- hour, New York; Dr. Norman Vincent Peale, inspirational weekly quarter-hour daytime series, New York; Connie Haines Show, now in production at Hollywood, thrice-weekly quarter-hour; Bride & Groom, five-weekly quarter-hour. New York; It's Fun to Reduce, five-weekly quarter-hour, now live in Pitts- burgh. The Guild shows will bring the company into daytime programming for the first time and Guild expects "to be one of the world's largest producers of tv programs." About $12 million will be spent on production in the first full production year, it was stated. Transcribed radio versions of programs suited to the aural medium will be made avail- able by Guild and Vitapix. Liberace already has entered the radio field. Guild assumes dis- tribution and servicing of all present Vitapix film properties including Princess Pictures, Johnny Mack Brown features and Vitapix sports films. Vitapix stations have first re- fusal on all Guild programs in areas where Guild contracts do not prevent such rights. The cooperative plan was initiated by Ditt- mar & Co., San Antonio and Dallas invest- ment house. Negotiations have been under way meet in Washington next Saturday to act on the plan. Vitapix board members, besides Chairman Fetzer, are J. Leonard Reinsch, Cox Stations; Richard A. Borel, WBNS-TV Columbus; Joseph E. Baudino, Westinghouse Broadcasting Co.; Kenyon Brown, KWFT-TV Wichita Falls; Robert D. Swezey, WDSU-TV New Orleans; Stanley E. Hubbard, KSTP-TV St. Paul; Charles H. Crutchfield, WBTV (TV) Charlotte, N. C; C. Howard Lane, KOIN-TV Portland, Ore.; Frank E. Mullen, Vitapix president. Guild was formed two years ago. Its pro- grams are telecast in virtually all U. S. and Canadian tv markets, according to Guild, as well as many territories and foreign countries. It recently became a publicly-owned stock company. From Beer to Steer A MEAT PACKER has moved in on television where a beer firm feared to tread. That was the gist of the recent sale of the Meet Corliss Archer tv series to Oscar Mayer & Co. for sponsorship on WGN-TV Chicago. The series originally was slated to start Oct. 9 on another local station with Peter Hand Brewing Co. (Meister Brau) as sponsor, but was dropped by its agency, BBDO, after criti- cism by a Chicago radio-tv columnist, Ethel Daccardo of the Chicago Daily News. She questioned the propriety of a beer company sponsoring a program in- volving teenagers, though agency per- sonnel pointed out the show is designed as a family situation comedy. Miss Daccardo criticised the tieup weeks be- fore it originally was slated to go on the air. Wherry, Baker & Tilden bought the Ziv package for Oscar Mayer on three Midwest stations, with a new starting date of Oct. 26. 'GANGBUSTERS' FOR THEATRE SHOWING MAY GROSS OVER $1 MILLION FOR GT Turnabout venture, whereby General Teleradio offers a full-length movie of radio-tv property, expected to be released next month. GENERAL TELERADIO, which next month is releasing a full-length movie film, "Gang- busters," for showing in motion picture houses, expects to gross a minimum of $1 million if successful in the venture, it was learned last week. GT's announcement of its new and unique activity was somewhat a shocker to the film industry. Ventures by Hollywood interests into tv film is now are common but GT's entry into motion picture releases for theatres marks a new development and a new field for the company which controls Mutual and owns the Don Lee and Yankee Networks and WOR-AM-TV New York. GT has been selling a feature film group to stations, for which it already has grossed an estimated $1.5 million [B*T, Sept. 6]. This offering was an outgrowth of a GT and Bank of America agreement that made General Tele- radio the licensing agent in the U. S. and Canada for the 30-film feature group. GT's other properties include a 39-episode, 15-minute documentary series, Great Dramas. The "Gangbusters" rights were realized through the acquisition of the Phillips H. Lord properties, a transaction which marked one of the major steps by GT in the tv film field. The GT timetable, should "Gangbusters" go over, would be to release two features a year, it was understood. GT, B»T learned, hopes to duplicate a fi- nancial success with its "Gangbusters," named after the radio show, which Warner Bros, gained to the tune of $3 million with its movie release of "Dragnet," named after the radio-tv show. The full-length "Gangbusters," written by Phillips H. Lord, stars Myron Healey, Don Harvey and loyce Jameson. It portrays a "specific and factual story of FBI's public enemy No. 4," according to GT. The picture is being presented by Visual Drama Inc. of Hollywood in association with Terry Turner of General Teleradio. Mr. Turner is described as head of the Theatre Motion Pic- ture Division of GT. The movie was directed by Bill Karn and produced by William J. Faris and William B. Clothier. GT said Mr. Turner and Don Thompson, identified as having been associated with "a great number of television and radio programs for pictures," plan a "mass saturation schedule of radio and television to introduce this pic- ture." Mr. Turner told B«T that the present plan for New England alone is to spend about $40-50,- 000 on tv, radio and newspapers with some $17,000 being spent in television and about $8,000 in radio. The Yankee Network, owned by GT, will be among the broadcast outlets used. New England was chosen as the region to launch the movie — with upstate New York coming next — apparently because of the promo- tion value of the current news headlines created by the prison escape in Boston of "Trigger" Burke. As in the radio program, the picture presents a "clue" at its conclusion. The movie's "if you see this man" is Burke. According to Mr. Turner, GT hopes to sign up more than 300 houses in New England. Target date for release is in late November. Some movie theatres have been signing "sight unseen" on the strength of the title, he said. Tv trailers of the picture will be shown to less anxious exhibitors. There is nothing to prevent tv release of the picture. But GT's current plan is to follow trade practice and not release the movie for tv until it has been through all movie houses possible — both first-time showing and re-runs which cannot be done in less than two or more years. Mr. Turner estimates there are 15,000 movie houses in the U. S. and Canada. If successful with "Gangbusters," GT hopes Page 42 • October 25, 1954 Broadcasting • Telecasting It Happena T .HAT'S THE NAME of a movie a lot of people thought was pretty good. It was made by Columbia Pictures. They made a few other "pretty good" pictures, too. Oscar-winning ones like "From Here to Eternity." Or "The Caine Mutiny" and "On the Waterfront." Now, "it" really happened one night a few years ago. On many occasions before, the management of Columbia Pictures Corporation had discussed Television, a more than passing problem for film producers. They were optimistic and intrigued by the challenge this new film medium presented. They made a decision. It was decided to tap Columbia's reservoir of thirty years of showmanship talent and entertainment experience to produce first-rate television pro- grams on film. This decision and faith was backed by cash-on-the-line when they created their tele- vision subsidiary— SCREEN GEMS. SCREEN GEMS knew from the start that it would be necessary to have extensive production facilities on both coasts. In Hollywood, Columbia Pictures already had outstanding studios. Immediate steps were taken and complete facilities were set up in New York, the world's advertising capital. Then, SCREEN GEMS was ready to give to the televi- sion advertiser a truly unique and long-needed service —a one-stop film source for: 1. custom-made entertainment to attract the widest possible audience on a national basis and produced at our studios in Hollywood, or in New York. 2. quality syndicated entertainment made available through our own organization, for local or regional advertisers; and 3. commercials, to complete the services for all advertisers. National Shows Today in Hollywood, SCREEN GEMS pro- duces The Ford Theatre, for the Ford Motor Co. through J. Walter Thompson Company; Father Knoivs Best for P. Lorillard and Co., through Young & Rubicam, Inc. ; Captain Midnight for General Mills, Inc. and The "Wander Co. through Tatham-Laird ; and The Adven- tures of Rin Tin Tin for the National Biscuit Co. through Kenyon & Eckhardt. In New York, we produce The Big Playback for The Ethyl Corporation through Batten, Barton, Durstine & Osborn. Commercials Although some SCREEN gems commer- cials are produced in Hollywood, most are produced in New York where the adver- tisers are located, and where the agency One Night" TV directors can participate in production all along the way. We have a complete and competent staff of producers, directors, writers and technicians. And we have our own animation artists and department. Our clients for commercials are the Honor Roll of advertising agencies. During the past few months, in 1954, some of the advertisers for whom we have pro- duced commercials, both live and animated, include: Lucky Strike Cigarettes • U. S. Steel • Blatz • Borden's Pall Mall Cigarettes • RCA Victor • Cameo Stockings Helene Curtis • Ovaltine • Continental Can • Ipana Piel's Beer • Schaefer Beer • Gorham Silver • Jello Frostee • Helena Rubinstein • Ford Dealers • Richard Hudnut ' Cities Service • and dozens of others. Syndication i SCREEN gems maintains its own nation- ■ wide syndication service for local and re- tf;'*C.§>73^ gional advertisers. We have sales offices V^UL }n Atlanta, Chicago, Dallas, Detroit, San Francisco and Hollywood in addition to our Metropoli- tan and Eastern regional offices located in New York with our home offices. The programs we are now syndicating are Your All Star Theatre, Celebrity Playhouse, The Big Playback, Jet Jackson, Rin Tin Tin, and in some markets, our other shows. We're also offering Top Plays of 1955, the syndicated version of the current Fireside Theatre, which we were invited to market for Procter & Gamble, through The Compton Co. SCREEN GEMS programs have achieved highest audience ratings. Unexcelled showmanship may be expected of a company which has complete and interchangeably flexible production facilities on both coasts. Every day that passes proves that with SCREEN GEMS any advertiser, large or small, can make sales through television film at the lowest cost. Why not call us in the next time you have any kind of a TV film problem. We think you'll enjoy working with us— and we'd welcome being of serv- ice to you. You can write directly to us, telephone or wire collect if you wish. Screen Gems, Inc. Television Subsidiary of Columbia Pictures Corporation 233 West 49th Street, New York 19, N. Y. . Circle 5-5044 The only company which provides advertisers with Hollywood arid New York custom-produced national r shows, commercials, and syndicated programming. MAKING like a tourist, James P. Mitchell (2d from I), Secretary of Labor, visits on Mayor of the Town set. Unlike other tourists, he calls star Thomas Mitchell (I), uncle, and chats with producers John Rawlins and Marshall Grant. to do the same thing with another property — and also a radio "name show" — Counterspy. As Mr. Turner sees it, the film if accepted by theatres and moviegoers ought to gross $1 million whereas tv release could bring in only some $90,000 for the film. At the same time, it was learned that GT had been filming simul- taneously a 13-episode, half-hour series for tv, also entitled Gangbusters. That production has been put on ice. General Teleradio, in announcing the release, said Gangbusters — which presents stories based on actual police cases and which marked the first time "factual" crime tales were presented on the air — said the program "has been one of the most popular award-winning presentations on radio for many years." Comic books, story pocketbooks and other such licensing items based on the program have been in circulation for many years. Supreme Court Turns Down Autry, Rogers Film Pleas TV VIEWERS who enjoy old Gene Autry and Roy Rogers motion pictures can relax now. The Supreme Court last week refused to upset a lower court ruling that the two cowboy stars have no rights in their old, pre-tv movies. Both stars had brought suit in federal court against Republic Pictures Corp. to stop the sale to tv of 138 features made many years ago. They said they had no control over the commercials inserted between reels and that the public might get the idea they endorsed the products advertised. They claimed that their contracts with Republic did not include the showing of their films on tv. Involved were 57 Autry films and 81 by Rogers. A California District Court agreed with them, but this ruling was reversed by the Ninth Circuit Court of Appeals. The Supreme Court last week refused to consider the appeal, thus, in effect, sustaining the Circuit Court's decision. 10 More Tv Film Series To Be Syndicated by UTP UNITED Television Programs Inc. will syndi- cate four new film series for local and regional sponsorship and six new programs for national sponsorship in 1955, according to Lee Savin, executive vice president, who last week re- vealed the expansion of UTP operations after the weekend series of sales meetings in Holly- wood. Four new programs, to represent a total production investment of approximately $5 mil- lion, each will comprise 39 half-hour films. The six national series, with three or more half-hour films available for audition, include Author's Playhouse, produced by Brewster Morgan and Eugene Solow, and O. Henry Tv Theater, to be produced by A. Edward Suther- land for Gross-Krasne Inc. Additionally, UTP will continue to syndicate first runs for Lone Wolf, Mayor of the Town, Where Were You?, Waterfront and Rocky Jones, Space Ranger, Mr. Savin said. To handle increased product, 10 new salesmen will be added to his staff within the next few months, according to Wynn Nathan, vice presi- dent in charge of sales. Unity Sales to Pass $5 Million — Mayers SALES this year for Unity Television Corp., New York, "may hit beyond $5 million, sur- passing any high-water mark of previous years," according to Arche Mayers, general manager of the firm. Mr. Mayers' prediction was made last week as he noted the "instantaneous success" which he said greeted Unity's "Len Firestone Drive," a combination promotion-sales-advertising cam- paign in recognition of the company's top salesman [B»T, Sept. 27]. He said that although the drive was to start Oct. 1, some Unity district managers "jumped the gun two weeks in advance," bringing in more than $300,000 in sales contracts. First two weeks in October already have exceeded $200,000, he said. First month of the three- month drive, he estimated, should push upward with more than $500,000 in sales. Last quarter of 1954 should show $1 million in sales, he said. The campaign ends coincident with Unity's 10th anniversary, which starts the first of the year. The promotion offers the trade incentive payment terms. Unity district managers in each territory act as captains. More than $1,000 worth of cash prizes will go to the firm's field men for the largest dollar volume, largest number of contracts and the highest single dollar contract. Justice Dept/s Film Suit May Get Underway in Spring HOPE that the trial date can be set for next spring was expressed by Los Angeles District Federal Judge Harry C. Westover, in the Justice Dept.'s anti-trust suit to force release of 16mm theatrical feature prints to tv and other uses [B»T, Oct. 11]. At the Los Angeles hearing last week, Judge Westover distributed a mimeographed order outlining pre-trial proceedings he wants attor- neys of both the Los Angeles anti-trust division office and the 1 1 defendant firms to follow. He also set further hearing for Dec. 13, at which he will ask agreement among counsels on the issues at stake. Judge Westover indi- cated he might set the trial date at this meeting. 'Racket Squad7 in Spanish Draws Favorable Response AT a screening for Latin American station and agency representatives, the first Racket Squad film with a Spanish soundtrack met with favor- able response, according to George Shupert, president of ABC Film Syndication Inc., which handles the series. Mr. Shupert said negotia- tions for several sales were initiated as a re- sult of the screening. The series, produced by Hal Roach Jr., has topped or equalled its network records in many markets since it became available for syndication a year ago, Mr. Shupert said. He attributed the screening success to authenticity of the Spanish dialects and dubbing and editing in Spain by experienced technicians along with the universal appeal of the show itself. Gladden to Join Academy GEORGE S. GLADDEN, head of the motion picture and film tv department of J. Walter Thompson Co., New York, has resigned after 14 years with the agency to join Academy Pictures Inc., New York, in an administrative capacity. His new affiliation will be effective Nov. 1. Western Film Package HYGO Television Films Inc., N. Y., is re- leasing a new package of 26 hour-long western films, starring "Wild Bill" Elliott with Tex Ritter as co-star in eight of them. The package will be offered to tv stations for local sponsor- ship and will be supported by an extensive pro- motional campaign. FILM SALES Louis Weiss & Co., L. A., has sold 15 animated cartoons on two-run basis for one year to KVOS-TV Bellingham, Wash. Guild Films Co., N. Y., announces sale of Fh) 'ian XaBacli Show, half-hour musical series, in seven additional markets, bringing total to 54. M & A Alexander Productions, Hollywood, has sold 1 16 feature films, 46 westerns and 13 "Ren- frew of the Royal Mounted" features to WTVW (TV) Milwaukee. Firm also has sold 13 "Chico and Pablo" features to WPTZ (TV) Philadelphia on three-run basis. Film Syndication Inc., N. Y., has sold Racket Squad to KTTV (TV) Los Angeles. Sportsvision Inc., S. F., reports shipments of 155 half-hour football films in five weekly pro- grams to stations across country, with major series including A 11- American Game of the Week, shown in 67 markets, and Big 10 and Big 7 Game of the Week, showing in 27 markets for Phillips Petroleum Corp., Bartles- ville, Okla. FILM PEOPLE David A. Bader, formerly sales manager, Com- monwealth Film & — aMPj. Television Inc., J^f^y'' N- Y- t0 Atlantic Television Corp., same city, in similar capacity. CL jttr~ '*• ^ eti B'el- formerly *» jf ' with Lance Produc- " .jt, tions, N. Y.. ap- ^ifstlhBP^^JK ' pointed eastern sales ^^fflfe^^£^H& • manager. Walter j^Bjra>l^9K'.'W Schwimmer Produc- IImMBFToHBIbhI tions. Chicago, cov- ering Maine to Flori- MR. BADER da Phillip Rawlins, assistant production manager, Mayor of the Town film series, Rawlins-Grant Inc., Hollywood, promoted to production man- ager. George F. Foley Jr., president, Gothic Films Inc., N. Y., addressed Florida Lawyers group in Jacksonville on "Television and the Law" Oct. 15. Page 46 • October 25, 1954 Broadcasting • Telecasting GOJAfG New time, sponsor, hilarity on new Stu Erwin Show Starting tonight, L & M Filter cigarettes switch to Stu Erwin and Stu Erwin switches to Wednesday night. That's the next-to-last switch for ABC's fast-building Wednesday line-up. The last, of course, brings Walt Disney's Disneyland right in front of Stu and gives ABC the hottest Wednesday night on any network. You're in smart company on ^^J^ ^mer'can B>'oadcastini> Company ADVENTURE HOUND National Biscuit Company premieres "RinTinTin" with four-footed star Here's an outdoor show with lots of action: cavalry charges, Indian ambuscades, bank robberies, forest fires. Kids will find it slightly terrific, and with dogs, it should out-pull any show on the air! Chalk up a new, important sponsor for ABC: the National Biscuit Company. You're in smart company on ABC -TV American Broadcasting Company Broadcasting • Telecasting October 25, 1954 • Page 47 TRADE ASSNS. WSAB PUSHES DRIVE ON LIQUOR MEASURE Washington State broadcast- ers launch 'heavy' radio-tv spot schedule and state-wide talks, backed up by newspa- pers and other groups, to en- courage voters to defeat Initi- ative 194, which would ban tv beer-wine advertising be- tween 8 a.m. and 10 p.m. WASHINGTON State broadcasters are going all out in a drive to defeat Initiative 194, a referendum measure to prohibit advertising of liquor on television between 8 a.m. and 10 p.m., which comes before voters in the Nov. 2 elec- tions. A "heavy" radio and tv spot schedule on state outlets up to Nov. 1 against the proposal is being reinforced with talks by broadcasters themselves, who are heading speakers' bureaus in towns all over the state in appearances before service clubs, political groups and others, ac- cording to Carl Downing, manager of Wash- ington State Assn. of Broadcasters. The broadcasters are receiving "strong edi- torial support" from the main daily newspapers in the state, Mr. Downing said, adding that AFL and CIO union groups are '"strongly our- sided" and are getting materials, information and personal contacts "right down to the grass roots level state-wide." On beer-sponsored, high-rating network shows like Pabst Blue Ribbon Bouts and Schlitz Playhouse, Mr. Downing said, state tv outlets are airing such announcements as: "If Initia- tive 194 were passed Nov. 2, this program would not reach you at this earlier, more con- venient hour." Mailers and folders are being distributed, he said. A steering committee, organized by resolu- tion at WSAB's Sept. 16 Lake Wilderness meeting to fight the proposed legislation, in- cludes : Co-chairmen — George Russell (Tacoma News Tribune, KTNT-TV there); W. W. War- ren, KOMO-TV Seattle; Henry Owen, KING- TV Seattle; Elroy McCaw, KTVW (TV) Ta- coma, WSAB president. Others — lames Wal- lace, KPQ Wenatchee; Hal Clark, KWIE Ken- newick; Tom Bostic, KIMA-AM-TV Yakima; loe Chytil, KELA Centralia-Chehalis; Tom Olsen, KGY Olympia; Richard Jones, KXLY- TV Spokane; James Murphy, KIT Yakima; Archie Taft Jr., KOL Seattle. Others helping with plans are John King, KIRO Seattle; Harry Spence, KXRO Aberdeen; Arch Morton, KMO Tacoma. At the time WSAB members met at Lake Wilderness, they agreed on a 10-point program to fight Initiative 194. NARTB Districts End 13 of 17 Meets THIRTEEN of the 17 meetings on the 1954 NARTB district schedule have been completed, with two slated this week prior to a short hiatus. District 17 (Ore., Wash., Alaska) met last Monday and Tuesday at the Davenport Hotel. Spokane. District 15 (No. Calif., Nev., T. H.. Guam ) met Thursday-Friday at the Clift Hotel, San Francisco. NARTB President Harold E. Fellows re- sumed the itinerary Thursday after appearing earlier in the week at the Hendrickson hearings on juvenile delinquency in Washington. On this week's itinerary are District 16 (So. Calif., Nev., Ariz.), meeting at Camelback Inn, Phoenix. Ariz., today (Monday) and tomorrow, and District 14 (Mountain States) Thursday and Friday at the Brown Palace Hotel, Den- ver. The schedule will be interrupted until Nov. 4 when District 12 (Kan., Okla.) meets at Jens-Marie Hotel, Ponca City, Okla., with the final meeting of District 13 (Texas) scheduled Nov. 9-10 at the Rice Hotel, Houston. Guest radio speaker at Phoenix will be E. K. Hartenbower. KCMO Kansas City, with Jack Harris, KPRC-TV Houston, as tv guest. Mr. Harris appeared last week at Spokane and San Francisco. Mr. Hartenbower will also be radio guest at Denver. Robert W. Ferguson, WTRF- TV Wheeling, W. Va., will be tv guest. DISTRICT 17 STRONG local programming will pay im- portant dividends for tv stations, Jack Harris, KPRC-TV Houston, told the NARTB District 17 meeting at Spokane, Wash., held last Mon- FCC COMR. JOHN C. DOERFER (2d from I) is greeted at the NARTB District 17 meeting, Spokane, by (I to r) H Quenton Cox, KGW Portland; Otto Brandt, KING Seattle; Richard E. Jones, KXLY Spokane,- Len Higgins, KTNT Tacoma, and Richard M. Brown, KPOJ Portland, district director. day-Tuesday. Appearing as television guest speaker, he said KPRC-TV's local daytime shows are outranking three-fourths of the day- time network shows in the area. Mr. Harris said his station has developed local talent and personalities. "We have had to spend money on local shows, but they are paying off," he said. He doubted if a tv sta- tion can, in most instances, compete with night- time network or syndicated shows. Public service television costs money but "these costs pay off in better shows for our audience," he said, noting that KPRC-TV sets up budgets for public service organizations to insure high-quality programming rather than mere log statistics for FCC perusal. Training facilities are needed for personnel development, Mr. Harris said, proposing that a staff be built around good people in key spots. He warned of the danger of over-staffing. Agency training courses are given at KPRC-TV, with encouraging results, he said. As to rates, Mr. Harris said adequate charges should be made for all extras such as sets, slides, rear-screen projectors, live cameras and extra cameras, rehearsal time, studio rehearsal time, remotes, film handling and similar items. Worth Kramer, WJR Detroit, District 17 radio guest, urged stations to stick to their published rate cards, with rates based on circu- lation and ability to penetrate that circulation. He chided broadcasters for letting competing media use ratings in selling against radio, call- ing ratings "deadly to the individual station and to the medium itself." Radio's big job as a medium, he said, is to obtain its "rightful share of the advertising dollar." Mr. Kramer had previously appeared as radio guest in the 1954 district meeting series. Richard M. Brown, KPOJ Portland, presided at the meeting as district director. Named to the Resolutions Committee were Tom Olsen, KGY Olympia, Wash., chairman; Otto Brandt, KING Seattle: Lee Bishop, KORE Eugene, Ore.; Gordon L. Capps, KSRB Ontario, Ore., and Richard Gordon, KGA Spokane. FCC Comr. John C. Doerfer, who had ad- dressed the District 2 meeting at Lake Placid, N. Y. [B*T, Sept. 20], addressed the Monday luncheon. NARTB President Harold E. Fel- lows was unable to attend the meeting due to his appearance in Washington last week before the Hendrickson committee (story page 52). District 17 adopted a resolution condemning a Washington State bill (State Initiative 194) designed to restrict beer advertising and event- ually lead to the return of prohibition (see story this page). The district advocated adop- tion of daylight saving time in Oregon and Washington, and urged speedy development and marketing in large numbers of small per- sonal radio sets. DISTRICT 15 RADIO BROADCASTS serve 60 million peo- ple who do not have tv reception and 37 million who do not read magazines, John F. Meagher, NARTB radio vice president, said Thursday in addressing the NARTB Dis- trict 15 meeting at San Francisco. The two-day meeting opened Thursday at the Clift Hotel. NARTB staff executives re- ported on association affairs. Radio guest speaker was Worth Kramer, WJR Detroit. Tv guest was Jack Harris, KPRC-TV Houston. Mr. Meagher said that unlike tv, radio does not depend on visual impact with tv proving a boon to radio in that the newer medium "has stimulated radio to do the things that radio does best — to create in the mind's eye of the listener that which the listener wished to inter- pret from the program." Page 48 October 25, 1954 Broadcasting Telecasting Radio's rarin' in Baltimore! -and the big bargain is still W-l-T-H 143,000 radio sets sold last year, only 48,000 TV sets! W-I-T-H's audience is bigger now than ever! And the rates are just the same. More than 143,000 radio sets have been added in the Baltimore area. Now — more than ever — you get a lot for a little from W-I-T-H. Baltimore is a tight, compact market. W-I-T-H covers all you need with top Nielsen— at rates that make it possible to get the frequency of impact that produces sales. Get your Forjoe man to give you the whole story about W-I-T-H and the Baltimore market. -in Baltimore TOM TINSLEY, PRESIDENT REPRESENTED BY FORJOE & COMPANY Broadcasting • Telecasting October 25, 1954 • Page 49 TRADE ASSNS. BADGE-WEARERS at NARTB's District 1 1 meeting in Minneapolis included (I to r) John F. Meagher, NARTB radio vice president and formerly of KYSM Mankato, Minn.; Joe Merkle, WTCN-TV Minneapolis; Charles H. Tower, NARTB; Myles Johns, WBRD Ft. Lauderdale, Fla.; Ben Sanders, KICD Spencer, Iowa; Harry W. Linder, KWLM Willmar, Minn., and Ray Eppel, KORN Mitchell, S. D. Radio-Tv to Share Agenda At Texas Broadcasters Meet RADIO and television will divide programming at a convention of the Texas Assn. of Broad- casters, to be held Nov. 8 at the Rice Hotel, Houston. Willard Deason, KVET Austin, will preside as TAB president. FCC Comr. Robert E. Lee will be keynote speaker. A panel covering radio programming in a tv market will include Alex Keese, WFAA Dallas, chairman; Tom Dillahunty, KOSY Texarkana; Bob A. Roth, KONO San Antonio, and Kenneth Bagwell, KXYZ Houston. Adrian Murphy, CBS Radio president, will be luncheon speaker. George Cranston, WBAP-TV Fort Worth, will direct a tv panel discussion that will in- clude Harry Stone, KCEN-TV Temple; James M. Gaines, WOAI-TV San Antonio; Barney Ogle, KRGV-TV Weslaco, and W. D. Rogers Jr., KDUB-TV Lubbock. John F. Meagher, NARTB radio vice president, will speak in the afternoon. A panel of agency officials will be led by Steve Wilhelm, of Foote, Cone & Belding, Houston. The agenda includes a session of tv broad- casters to discuss legislation; AP radio broad- casters breakfast and meeting of Texas daytime stations. Oveta Culp Hobby, Secretary of Health, Education & Welfare as well as broad- cast executive (KPRC-AM-FM-TV Houston), will be banquet speaker. Walker Calls for Extension of Remote Control Operation REMOTE operation of transmitters has in- volved lost air time totaling only 0.07% of total operating hours, with only one out of 10 staions having any equipment difficulty what- ever, according to A. Prose Walker, manager, NARTB Engineering Dept. Limited remote control has been permitted since April 1953. Addressing the Kentucky Broadcasters Assn. at Cumberland Falls Park last Wednesday Mr. Walker listed operating advantages of re- mote control and called for its extension to all types of transmitters. Savings from remote control ranged from $150 to $3,000 a month, with an average of nearly $500, he said. In addition stations benefited from added efficiency and from time savings involved in staff assignments. Since the remote permission was extended a year-and-a-half ago, its reliability even in this early stage justifies extension to all classes of stations regardless of power and type of an- tenna system, Mr. Walker told KBA. As to directional antennas, he said that at a Sept. 21 conference in Washington it was unan- imously agreed that "by remotely reading the common point current and base current of each tower an entirely adequate indication would be supplied at the remote control point for the correct operation of a directional an- tenna system." This would not mean elimina- tion of the phase monitor or monitoring point readings, he said, but weekly or in some cases daily reading of the phase monitor at the transmitter would be adequate. Mr. Walker said unfortunately some stations have dropped voluntary participation in the Conelrad alert program since installing remote equipment. He said NARTB is discussing the problem of remote equipment and Conelrad with stations and manufacturers. Good Programming Simplifies Tv Selling, Pa. AWRT Hears TELEVISION time-selling can be simplified by good programming, Charles Vanda, WCAU- TV Philadelphia vice president, told 75 dele- gates attending the Oct. 15-17 Pennsylvania conference of American Women in Radio & Television, meeting in Philadelphia. Mr. Vanda said tv leadership "falls only in the category of ingenious programming such as community acceptance, good taste and planned programming." Other speakers at the conference included Vincent Wasilewski, NARTB chief attorney: Dolly Banks, WHAT Philadelphia; Regina Owens, director, Bureau of Industrial Service, Young & Rubicam; Buff Cobb, CBS actor, and Gertrude Trobe, WBVP Beaver Falls, Pa. Gov. John S. Fine of Pennsylvania discussed tv's role in partially replacing parenthood as a deciding influence in teenage behavior. Panelists at three forum sessions included Jean Corbett, WCAU-TV; Ruth Welles, KYW Phila- delphia; Jessie Kane Gimbel, Ditman Kane Adv. Agency, Philadelphia; Jane Ellen Ball, WJAS Pittsburgh; Jean Noll Lindman, WVAM Altoona; Bess Ann Kalles, WKBI St. Mary's, and Gertrude Curley, WESB Bradford. TvB Selection Group May Name Manager Soon SELECTION of a managing head for the new Television Bureau of Advertising (TvB) may be made at a meeting of the selection com- mittee in New York on Nov. 4. This possibility emerged last week after a two-day meeting of three members of the committee in New York Wednesday and Thurs- day. A number of prospects for the post were interviewed during the sessions but their names were not divulged. A committee spokesman, however, expressed the view that progress had been made and that the committee appeared close to a decision. He said the next meeting was scheduled for Nov. 4. Committeemen attending were Clair R. Mc- Collough of the Steinman Stations, Campbell Arnoux of WTAR-AM-FM-TV Norfolk, and Roger W. Clipp of WFIL-AM-FM-TV Phila- delphia. Mr. McCollough is co-chairman of the committee with Richard A. Moore of KTTV (TV) Los Angeles. Mr. Moore was unable to attend the meeting. Harris to Head NARTB Tv Information Committee JACK HARRIS, KPRC-TV Houston, was named Thursday by NARTB President Harold E. Fellows to serve as 1954-55 chairman of the NARTB Television Information Committee. The committee collects and disseminates facts concerning the social, cultural, economic and technological contributions of the tv industry, issuing a monthly report and a tv fact-sheet. Other members of the committee are Richard Borel, WBNS-TV Columbus, Ohio; Howard Chernoff, WTAP-TV Parkersburg, W. Va.; Wayne Coy, KOB-TV Albuquerque, N. M.; Charles Crutchfield, WBTV (TV) Charlotte, N. C; Walter J. Damm, WTMJ-TV Milwaukee; Gordon Gray, WOR-TV New York; Payson Hall, Meredith Publishing Co.; C. Howard Lane, KOIN-TV Portland, Ore.; Henry W. Slavick, WMCT (TV) Memphis, and Charles Vanda, WCAU-TV Philadelphia. Advisory: Charles J. Oppenheim, CBS-TV; Gene Accas, ABC-TV; Sydney H. Eiges, NBC-TV, and Gerald Lyons, DuMont Tv Network. GE's Morlock Predicts More Closed-Circuit Use INCREASED USE of closed-circuit television by business and industry was predicted last week by William J. Morlock, general manager of the commercial department of the General Electric Co., in a talk before the combined engineering department of the Radio-Electron- ics-Television Mfrs. Assn. and the professional groups committee of the Institute of Radio Engineers. Mr. Morlock said wide scale use of inter- city closed circuit television will result from a belief on the part of marketing experts that "a more direct and effective method of mer- chandising can be accomplished by explaining to buyers and sales people, via closed-circuit tv, the advantages which have been built into the product." He added that the decentraliza- tion of large business organizations into smaller autonomous groups also will make closed-circuit tv "a useful operating tool." Page 50 • October 25, 1954 Broadcasting • Telecasting •an 41 U1 . . . know all the wondrous things in the Magic Forest. But if you eat your peas, mind your cues and repeat the magic words — you can come along. Meet Maggie's friends: Frog, Chipmunk and Rabbit. Take part in Maggie's marvelous stories and have a wonderful time in WFAA-TV's Magic Forest — where anything can happen . . . and often does! Maggie's friends are nationally known Sue Hastings' marionettes. Maggie herself, a trouper of years' experience despite her tender age, is all smiles and pigtails — and an imagination big as all outdoors! Maggie's words work magic with youngsters — with parents, too — where sponsors' products are concerned. If you've a sales story with child- appeal, have Maggie and Her Friends tell it to the larger DALLAS- Fort Worth children's market. Just whisper a magic word to any Petry man. RALPH NIMMONS, Station Manager EDWARD PETRY & CO., Natl. Representative Television Service of The Dallas Morning News r IMP- erf r7! vi % TRADE ASSNS. GOVERNMENT WIP's Brent Criticizes Handicaps to Radio Sales RATE-CARD confusion and lack of discounts matching other media are handicapping radio stations in their selling, Ralf Brent, WIP Phila- delphia vice president, said Friday in an address to the Columbus sales clinic of the Ohio Assn. of Radio & Tv Broadcasters. Newspapers simply add the lines in a year to establish a discount, he said. Billing prac- tices and rate cuts also are haunting radio, he explained in urging stations to remove practices that make the medium hard to sell. Mr. Brent cited four reasons for radio's troubles : "1. Too many radio station owners got tv stations and forgot about radio. "2. Too many radio station owners who couldn't get tv stations went home at night and watched tv and forgot about radio. "3. Too many radio station guys read the newspapers who were only too glad to ignore the pest which had been nibbling at their local accounts and boost the baby which the local account almost can't afford today. You all know what's happened to that sad excuse for a radio column which used to be in the newspapers. It's now a sad excuse for a tv column. "4. Too many radio station owners-managers- announcers-salesmen believed everyone who told them the other guy was cutting rates — so they met the competiton." Instead of trying to win listeners from each other, Mr. Brent said, radio stations should aim at the people "who aren't listening at all." He called for aggressive programming ■ — discovering the community — and stronger promotion. ARF Work In Past Year Praised at Conn. Meeting THE ADVERTISING Research Foundation was credited last week with playing a role in the "tremendous growth in the motivation re- search field in the past year" by James M. Vicary, owner of a New York marketing re- search firm. Mr. Vicary spoke Tuesday to the Con- necticut chapter of the American Marketing Assn. in Hartford where he noted that ARF has published two directories of motivation re- searchers. A year ago, he noted, it was neces- sary to interest people in the subject and con- vince them of its validity as a research method, but today there is wide interest and less criti- cism of its techniques — the shift in interest leading to reappraisal of the objectives of motivation research. Tv Film Council Holds Meet on Color Tv, Film LARGEST attendance in the history of Na- tional Television Film Council meetings is ex- pected Nov. 4 when the organization will pre- sent a special lecture on color tv and color film. NTFC urged members last week to speed checks and orders for the luncheon at the War- wick Hotel in New York that will highlight a lecture by Ralph M. Evans, director of Eastman Kodak Co.'s color technology division, on "See- ing Light and Color." According to NTFC President Melvin L. Gold, the meeting will be the most important of the year. He said NTFC anticipated "the great- est turnout of representatives of producers, distributors, television stations, advertising agencies and laboratories, ever accorded an NTFC meeting." The lecture, which will run at least an hour, will include the showing of 100 color slides. TV WANTS NO CENSOR, FEELS CALIBRE OF SHOWS IMPROVING Senate Subcommittee on Juvenile Delinquency hears industry spokes- men relate progress of voluntary efforts and stress that program control would be 'un-American.' FCC Comr. Rosel H. Hyde agrees there is danger in government censorship. INDUSTRY feeling was that television acquit- ted itself well in a two-day Senate subcom- mittee hearing last week on the possibility that tv programing may be a factor in juvenile de- linquency. While agreeing that no comprehensive re- search has been done to establish the case for or against tv and that programming at times may not have been up to scratch, industry wit- nesses were unanimous on these points: (1) they have been and are doing their best to improve the calibre of tv programs; (2) they want no censoring of programming by the gov- ernment or by a television "czar." Broadcasters lined up with NARTB Presi- dent Harold E. Fellows to present a united front before the Senate luvenile Delinquency subcommittee, which held hearings Tuesday and Wednesday in Washington. The Senate group was told that any program regulation — by the FCC or by anybody other than broadcasters themselves — not only would be censorship, but also would be "un-American." A total of 19 witnesses, most representing the tv broadcasting industry, gave sworn testimony to the Senate group headed by Sen. Robert C. Hendrickson (R-N. I.). The subcommittee has been holding hearings looking into all fields suspected of being factors in juvenile delin- quency. After hearings Sen. Hendrickson announced that the subcommitte plans a special report on its investigations of tv programs. He said the Senate group will not consolidate the tv report with its other findings because "it might get lost in the big report." FCC Comr. Rosel H. Hyde, former chairman of that agency, backed broadcasters in a state- ment which saw "danger" and "undemocratic" principles in government censorship. Mr. Hyde cited the express prohibitions against FCC cen- sorship contained in Sec. 326 of the Communi- cations Act. He said all his FCC colleagues concurred in the statement with the sole ex- ception of Comr. Frieda B. Hennock, who will file a separate report. "We cannot agree," the FCC statement said, "with those critics of radio and television who believe, however sincerely, that the only way to secure the highest quality program service is to provide a group of government officials with a blue pencil. We believe that it would be dangerous, as well as contrary to our demo- cratic concepts, for a few officials in Wash- ington, be they the FCC or any other group, to have such power." The NARTB president's declarations were made both in a prepared statement and under subsequent questioning by Sen. Hendrickson, Herbert Beaser, the subcommittee's chief coun- sel, and Richard Clendenen, its executive direc- tor. In a vigorous vindication of NARTB's Tv Code and its Code Review Board, Mr. Fellows challenged suggestions that the document's pro- visions are unenforceable, outlining what he described as NARTB's "postive effort" to create better programming and citing a four-point goal contemplated by the organization for this improvement. This goal, he said, includes: (1) stepping up NARTB's "juvenile responsibility" program (a platform for stations of ten basic objectives most frequently cited by experts in juvenile training and guidance); (2) broadening pro- gram monitoring operations (NARTB has con- tracted with an "experienced" national organi- zation to conduct "continuing and expanding" monitoring to detect violations of the Tv Code and ad copy); (3) undertaking a pilot study of the impact of tv programming on both children and adults (by a national research organiza- tion); (4) enlarging the Tv Code staff (from two to perhaps six persons). Flanking the NARTB president and also answering questions were Thad Brown, tv vice president and Edward H. Bronson, director of Tv Code Affairs. Mr. Fellows and other witnesses told the Senate group that a television "czar" — similar to the motion picture industry's Breen Office in Hollywood — is not the answer to any un- desirable programming on tv. Not only would this improperly and unduly restrict the basic liberty of a mass medium, but it is impractical, Mr. Fellows said. While the Breen Office deals with about 90 to 100 pro- ducers, he added, tv draws its material from HOLDING NARTB Tv Code at hearing is Sen. Robert C. Hendrickson (R-N. J.), chair- man of juvenile delinquency group, flanked by Richard Clendenen (I), unit's executive director, and Herbert Beaser, its chief counsel. Page 52 • October 25, 1954 Broadcasting • Telecasting Can you tell the DIFFERENCE betw een Radio and Radio? Radio's immense strength . . . the opportunity to talk with masses of people frequently and economically ... is employed fully only by advertisers who distinguish between run-of- the-mill radio stations and great radio stations. There can be a tremendous difference between two stations in the same market. A station's programming, management, public service and facilities make it mediocre or good or great. A great station amasses huge and responsive audiences, because the character of its operation earns the confidence of its community. The radio stations we represent are great stations in important markets — stations whose character has earned them significant leadership. Their time is not cheap, but the solid values they deliver bring you the full economy of radio. One of our experienced staff is always ready to discuss with you the application of great radio to your problem. the HENRY I, CHRIST AL co., inc. NEW YORK — BOSTON — CHICAGO — DETROIT — SAN FRANCISCO Representing Radio Stations Only WBAL Baltimore (NBC) The Hearst Corp. KFI Los Angeles (NBC) Earle C. Anthony Inc. WBEN Buffalo (CBS) Buffalo Evening News WHAS Louisville (CBS) Louisville Courier-Journal & Times WGAR Cleveland (CBS) Peoples Broadcasting Corp. >> WTMJ Milwaukee (NBC) Milwaukee Journal WJR Detroit (CBS) The Goodwill Station, Inc. WGY Schenectady (NBC) General Electric Company WTIC Hartford (NBC) Travelers Broadcasting Service Corp. Measure of a Great WSYR Syracuse (NBC) Herald-J ournal & Post-Standard WDAF Kansas City (NBC) Kansas City Star Radio Station WTAG Worcester ( CBS ) Worcester T elegram-Gazette WMAL-TV's Houwink NARTB's Fellows ABC's Hinckley WTOP-TV's Hayes thousands of program categories, not only in entertainment, but in news and comment. Maintaining with other witnesses that the ob- ligation for "good" programming belongs to station management, he added that the NARTB Tv Code and Code Review Board are not dedi- cated to altering the programming structure pat- tern, but to establishing "guideposts" for "good taste and judgment, while not limiting the area for creative thought." Answering a question on whether the Code Review Board has ever exercisd its power to withdraw its Seal from an offending station, Mr. Fellows said no such action has ever been required since intermediate steps (usually a letter from NARTB to the station against which a complaint has been made suggesting that the Code is being violated) always have sufficed to correct disputed programming practices. Mr. Fellows said 23 1 tv outlets and all four tv networks subscribe to the Code. Comr. Hyde, the last witness to appear, told the subcommittee that the FCC may refuse CBS-TV Vice President Merle S. Jones arrives to give testimony at two-day Senate Juvenile Delinquency subcommit- tee hearing. Page 54 • October 25, 1954 licenses to stations who persist in broadcasting programs involving activities expressly pro- hibited by law — such as obscenity, indecency and profanity, lotteries or fraudulent advertis- ing. He said, however, that the courts have rec- ognized that the FCC may consider the program policies and records of applicants for licenses or renewals, based on whether a station demon- strates that it is continuing to serve the public interest, rather than its correct or incorrect handling of programs. Thus, he said, the FCC may be effective in assuring that stations are serving the public interest by presenting a rea- sonable amount of such programs as those of local origin, education, religion and vital public issues. He said FCC personnel limitations pro- hibit any comprehensive monitoring to evaluate programs, except in very serious cases. Others Testifying Other industry witnesses during the two-day hearing included: Tuesday — Merle S. Jones, CBS-TV vice presi- dent; Joseph V. Heffernan, NBC vice president; James L. Caddigan, DuMont Tv director of programming and production; Leslie G. Arries Jr., manager of DuMont-owned WTTG (TV) Washington; John S. Hayes, president of WTOP-AM-TV Washington; Al Hodge, star of DuMont's Captain Video; Pat Michael, m.c. of DuMont-owned WABD (TV) New York's Magic Cottage children's show; Earl Collins, president of Hollywood Tv Service, distributor subsidiary of Republic Pictures Corp. Wednesday — Frederic Houwink, manager of WMAL-AM-TV Washington; Robert H. Hinck- ley, ABC vice president; Grace Johnsen, ABC director of continuity acceptance. Other witnesses were: Tuesday — Richard Clendenen, executive director of the Senate subcommittee; James V. Bennett, director of the U. S. Bureau of Prisons. Wednesday — Clara S Logan, president of National Assn. for Better Radio and Television (NAFBRAT) and Enid Love, assistant head of school broadcasting, British Broadcasting Corp. The Senate group followed a crowded sched- ule during the hearings in the Old Supreme Court Room of the Capitol Building, with testi- mony running from 9:30 a.m. to 6:30 p.m. both days and recessing only for lunch. The hear- ings, open to all media, came during a lull in other Capitol Hill affairs and received mil press and tv news film coverage. After initial testimony by Mr. Clendenen Tuesday morning the subcommittee exhibited filmed scenes from what it described as "crime" and "horror" programs on the four Washington stations during the week of Sept. 12-18. These programs, including westerns, were monitored by the subcommittee staff between 4 and 10 p.m., Mr. Clendenen said. These showed Hopalong Cassidy bleeding from a bullet wound in the leg, a man being strangled with a nylon stocking, another shriek- ing as he is being stabbed, a villain tramping on a film hero's hand, a saloon brawl, a western law officer shooting four men, a remote "elec- trocution" of a hero's enemy by the former's pressure on a magic collar button, a heroine's hand being crushed in a bureau drawer by a villain, several shootings and fights and a scene of workmen being buried alive by a dynamite blast. The hearings opened Tuesday morning with a reminder by Sen. Hendrickson that "we are not out to persecute any individual or any in- dustry. We are not a subcommittee determined to censor television or any other of our great mass media." Broadcasters testified of the painstaking ef- forts of their respective firms in presenting pro- gramming along entertainment, cultural and NBC Vice President Joseph V. Heffernan, an industry witness at the Washington hearings, pauses in the corridor outside hearing room. Broadcasting • Telecasting He reaches customers in kitchen and car Want to talk to the lady of the house while she's preparing the evening meal? Want to get the ear of her husband while he's driving his car? Then let Hal Morgan tell your food, beverage, drug or automotive story on "Morgan's Matinee" — the two-hour show with double-barreled appeal for homemakers and motorists alike. From 4:00 to 6:00 each weekday afternoon, Hal Morgan serves up a blend oigood music, news, weather, time and road conditions . . . preferred fare for the man driving home from work, and for the homemaker in the kitchen. While Morgan is on the air, Greater Cleveland traffic is at its peak. Over a quarter-million motor- ists are on the move— 90% with car radios! During this same period, radios are tuned to Hal Morgan by busy homemakers. Reach customers in a mood to buy — on "Morgan's Matinee"! Participations and quarter- hour segments available. Check your nearest Christal office today. THE STATION WITH 472 MILLION FRIENDS IN NORTHERN OHIO CBS— Cleveland — 50,000 Watts The Peoples Broadcasting Corp. Represented by The Henry I. Christal Co., New York In Canada by Radio Time Sales, Ltd., Toronto Broadcasting • Telecasting October 25, 1954 • Page 55 GOVERNMENT public service lines. All challenged Mr. Clen- denen's definition of westerns as crime pro- grams, saying these shows presented the time- honored traditions of American frontier days. Sen. Hendrickson was the only member of the subcommittee present at the hearings, al- though Sen. William Langer (R-N. D.) made a brief appearance after Wednesday morning's testimony. Absent members were Sens. Estes Kefauver and Thomas C. Hennings Jr. (D-Mo.). Mr. Clendenen opened testimony Tuesday morning, saying the inquiry into television "had its origin in the very large number of letters . . . from parents complaining about . . . blood and thunder on tv." These, he said, were con- cerned with: (1) the total volume of crime and violence and (2) the lack of choice in tv viewing for children other than westerns and crime. Effects of these programs as cited by authori- ties, he said, were that they 0) produce anxiety and tension among emotionally crippled young- sters; (2) teach crime techniques; (3) suggest and support crime and violence to the hostile child; (4) may blunt and callous sensitivity and sympathy for human suffering and distress through repeated exposure. Mr. Clendenen exhibited shaded charts showing what he claimed was a heavy tendency to crime (westerns and modern) programming on the four Washington tv stations from 4-10 p.m., as monitored by the subcommittee during the week of Sept. 12-18. Charts also showed similar programming in other American cities. Asserting that there is no provision for en- forcing NARTB's Tv Code, he said compliance is voluntary, prompting Sen. Hendrickson to describe the Code as merely "a prayerful hope." He said the subcommittee had not made a study of scenes of "sexual stimulation," but that the group had received complaints of that nature about the "Betty Hutton Show" on NBC Max Liebman Presents. Mr. Clendenen said he knew of no research by the networks, or others on impact of tv "crime" on juveniles. FCC Policing In an exchange on the possibility of censor- ship of programs by the FCC, Sen. Hendrick- son said: "Why could not this whole industry be policed through the Federal Communications Commission? Isn't that the appropriate agency of government to remove any of these doubts that are giving us concern this morning?" Mr. Clendenen replied: "Certainly we could feel that inasmuch as the stations are using what we assume represents a public utility, something in which the public has a legitimate interest concerning responsibility, that the FCC might well be able to do something concretely relative to the content of tv programming." Mr. Clendenen said he didn't know enough about the FCC's manpower and authorization to take a position on that score. He said he knew of no instance where the FCC had held a hearing on the "tone and content of such shows." ABC's Vice President Hinckley, who testi- fied jointly with Miss Johnsen, the network's director of continuity acceptance, declared that in his belief television "is not even remotely a factor" in juvenile delinquency. He said juvenile delinquency in Russia — which has only three tv stations and 100,000 tv sets — has reached such proportions as to become a matter of great concern to the U.S.S.R. government: "Where, I ask, is the in- fluence of television there?" He also cited a recent outbreak of juvenile delinquency in vido-less New Zealand. Mr. Hinckley suggested the primary cause of juvenile delinquency comes from the break- down of the family unit as a moral, religious and social force in the community. He cited the parallel increase in the number of working mothers, the growing shortage of educational facilities and the lack of adequate housing over the nation. "All these paths," he said, "lead us back to the home and the responsibility of parents." He said a list of the tv shows rated by NAF- BRAT indicated that the organization ap- proved of no program with "a plot"; i.e., the physical struggle between the forces of "good" and "evil." Asserting that "you can't legislate morals," Mr. Hinckley said the power of tv program cen- sorship by the FCC would be too great a burden for that body. Mr. Hinckley cited adventure and crime stories in books and magazines dating from Civil War days, through the early movies and comic strips down to the days of radio and television, and said he did not believe any of them have contributed to juvenile delinquency. Miss Johnsen described ABC's efforts in evolving standards for clearing children's and other programs. CBS Vice President Jones expressed doubts that television is a factor in causing juvenile ACTOR Al Hodge (I) (Captain Video) and James L. Caddigan, programming and production director, both DuMont, await turns to testify. delinquency, citing several authorities on child behavior and a study, the findings of which blamed delinquent behavior on faulty child- parent relationships during the child's early development. Referring to the "violence" in the works of Shakespeare, he said: "It has been said that if William Shakespeare were writing today, he could not get some of his plays past the CBS Television editing department." Mr. Jones de- scribed the "violence" in Mother Goose and other children's classics. He defended the showing of western films by CBS o&o stations: "Since fighting and gun- play were a part of the conflict which existed in early Western America, we believe that it would be unrealistic to delete such scenes. Westerns invariably feature the triumph of good over evil. . . ." Mr. Jones cited CBS regulations in addition to its subscription to Tv Code standards: (1) horror for its own sake is not approved; (2) mystery drama undermining confidence in established law enforcement agencies is not ap- proved; (3) excessive preoccupation with crim- inals and their procedures is not approved; (4) undue or unusual details on techniques of crimes may not be presented; (5) criminals and crime may not be treated in a frivolous, cynical or callous manner; (6) the criminal must always be brought to justice and some constructive element implied. Questioned on the films shown by the sub- committee, Mr. Jones said the scenes occupied less than 60 minutes, compared with 10,060 minutes of total programming for a week by the four stations. He conceded that he believed he saw "some" violations of the Tv Code. "We make mistakes, but I think we have a pretty good average," he said, referring to CBS-TV's programming activities. Mr. Jones, as did other network officials following him, said under questioning that CBS- TV has inaugurated no research into the re- lationship between tv programming and juvenile delinquency. Asked by Mr. Beaser if he thought some sort ' of board should be set up to review tv films, Mr. Jones replied that it might be helpful, "but the real responsibility lies with the licensee." He conceded that CBS-TV film editors have no background in child education. Replying to a question by Sen. Hendrickson, Mr. Jones said he did not think a television "czar" would be helpful. "I do not think it would be good because in order for a person to function effectively in such an office he has to be able to excercise some power and authority over those in the group affected by his supervision. I just do not think that is workable in our industry." "But it worked in the movies," interjected Sen. Hendrickson. "Yes, but the movies and tv are different." When the FCC grants a license, the licensee is going to exercise his judgment and responsi- bility, Mr. Jones said. No Czar Wanted "It is not within the pattern of this industry that could extend beyond to a czar-type of code director," Mr. Jones said. "I think we should retain self-regulation and self-discipline through NARTB," he added. NBC Vice President Heffernan said NBC is "opposed to government censorship and to any device by which government is empowered to check the expression of opinion. We believe that in the long run any attempt to regulate program content by government decree will prove both unwise and unworkable." "In taking this position," Mr. Heffernan said, "we feel it puts more, and not less, re- sponsibility on the broadcaster himself. It puts the control over program content squarely up to him." Mr. Heffernan cited a recent report by a New York State Joint Legislative Committee which said in part: "That the radio and tele- vision industry is making a sincere, honest and effective effort to assure the presentation of wholesome entertainment and that legisla- tion in this field is not necessary at this time." The NBC vice president said his firm would be glad to cooperate with any university or foundation that will undertake a long-range research project on the causes of juvenile crime. Citing the subcommittee's interim report stating that nation-wide juvenile delinquency increased 29% from 1948-52 while increasing 41% in communities of less than 100,000 pop- ulation, Mr. Heffernan pointed out that be- cause of the four-year tv freeze (also 1948- 52) television grew only in larger cities, suggesting that tv may have been a factor in arresting growth of juvenile delinquency in larger cities. The NBC official said his organization wanted to "make it clear that in our opinion programs which include crime and mystery are a proper and legitimate part of the broad- cast schedule," although, he said, NBC rec- Page 56 • October 25, 1954 Broadcasting • Telecasting ONLY THE NUMBER ONE STATION A f r e if t n a i ii r in u a h i# ^^MH I COVERS All THIS MARKET! BEST Facilities I BEST Circulation I BEST Local Programs I I . BEST Production Service I | . BEST Customer Service NBC Affiliate jr^vice WSYR'S superior facilities account for its coverage of a greater geographical area than any other Syracuse station. But it takes more than signal strength — such things as programming ingenuity and station prestige, for example — to account for WSYR'S head-and- shoulders leadership in circulation. DAYTIME, WSYR's weekly circulation, or penetration of radio homes, is from 22% to 220% better than that of any other Syracuse station. NIGHTTIME, WSYR's circulation is from 31% to 212% better. That is significant leadership, in an important market. SOURCES: Coverage and Penetration — Broadcast Measurement Bureau. Population and Buying Power — Sales Management, 1954. For Details - ask - THE HENRY I. CHRISTAL COMPANY 5KW SYRACUSE * 570 KC Broadcasting Telecasting October 25, 1954 Page 57 GOVERNMENT ognizes that "care must be taken." He said crime and mystery shows (including westerns) account for only 3.7% of the total program- ming on the NBC fall schedule. Under close questioning by Mr. Clendenen on the subject of violence and crime in western shows, Mr. Heffernan said that such NBC pres- entations as Victory at Sea (filmed Navy battles of World fWar II) and other war scenes also show violence. Also involving crime, he said, are NBC's Justice and Dragnet, both of which have been widely praised by law en- forcement officials. "So does the American novel and so does the American newspaper. They have crimes. (William) Faulkner is full of crime. He just got the Nobel Prize for literature." Mr. Clendenen said, "You have led me astray from the western." Mr. Heffernan replied: "I am only trying to show that you cannot be too literal." Mr. Clendenen drew an analogy between possible regulation of tv programming and laws such as the Pure Food & Drug Act. If the government can pass laws against harmful medicine, he said, might it not be that the government can prohibit or restrict a program if it is actually harmful? Mr. Heffernan said he did not care to answer such a hypothetical assumption, but suggested that tv programs be compared not to medicine, but to "the closer analogy to our industry . . . the press. Many people have complained of the press, but hearings are not held for government regulation of the press." Mr. Heffernan admitted, as did other network witnesses and station managers questioned on the subject, that NBC has no research depart- ment which contains experts in child psychology FCC Comr. Rose! H. Hyde (I) awaits turn on stand before the subcommittee, with Warren E. Baker, FCC general counsel. and education and which might screen chil- dren's programs. He said, however, that the network's continuity acceptance department in- cludes an "experienced" staff of 32 and is budgeted at a quarter of a million dollars. These, and NBC radio and tv producers, follow NBC's 20-year-old program code, the NARTB Tv Code and frequent directives on possibly offensive presentations, he said. He cited NBC's accomplishments in cultural, public service and other programming, and said the network has made numerous broad- casts relating to juvenile delinquency problems. Mr. Heffernan suggested that schools and colleges encourage higher standards of listener WBEN is bask RADIO in Buffalo The mighty array of CBS talent plus top-rated local, WBEN programs make WBEN more than ever THE buy in New York State's second market. Call or wriie any CHRISTAL office ; NEW YORK • CHICAGO • SAN FRANCISCO • BOSTON • DETROIT Page 58 • October 25, 1954 demand for tv programs. He added: "Are not the literate people we have de- veloped capable of a large measure of direct program control by the simple device of tuning some stations in and tuning others out? Our government does not tell them what to read. I don't believe it need tell them what to see or what to hear." James L. Caddigan, DuMont Tv Network programming and production director, and Leslie G. Arries Jr., manager of DuMont-owned WTTG (TV) Washington, testified jointly be- fore the Senate group. Mr. Caddigan said DuMont has long recog- nized the industry's responsibility to provide young viewers with programs of an educational and helpful nature and to protect viewers of impressionable age from programs and ma- terial which could be deleterious, emotionally or morally. Mr. Caddigan said a foundation has de- veloped a fund for the study of tv's impact on children. The study, in which DuMont will participate, will be made at Boston U., he said. Al Hodge, star of DuMont's Captain Video, said the producers of his show use violence, "because the hero has to go after somebody." He said that the "good" characters, however, never use a "lethal" weapon, but a "stungun" or "blaster," neither of which kills, but merely renders outlaws powerless, after which they are banished to another planet for "rehabilitation." He said few fist fights appear on the show and the work "kill' is never used. Pat Michael, m.c. of WABD (TV) New York's The, Magic Cottage, a children's fantasy show, described how the show is produced to depict no violence. Earl Collins, president of Hollywood Tv Service, a subsidiary distribution firm for Re- public Pictures Corp., testified on his experi- ence in selling films to stations. Some of the films distributed by Mr. Collins, among those viewed Tuesday morning, came in for severe criticism by the subcommittee. Mr. Collins said a great part of the films are old Hollywood motion pictures and thus have been passed on by the Breen Office. WTOP-AM-TV President Hayes took the wit- ness stand to begin Tuesday afternoon's ses- sion. Mr. Hayes said, as other station managers did, that the station reserves the right to turn down tv film programs it considers undesirable for diverse reasons. He made these points: WTOP-TV is making Judge Rules Private Detective Falsely Represented Self SAN ANTONIO Federal District Judge Ben H. Rice Jr. ruled Tuesday that private detective James R. Duncan had falsely represented him- self to be "affiliated" with FCC in seeking credit data in the tv ch. 12 contest there, it was reported by the San Antonio News. He was indicted earlier by the grand jury [B«T, Oct. 11]. Judge Rice, however, reserved a verdict as to whether Mr. Duncan is thereby guilty under the indictment against him. The judge called for briefs from the government and defense counsel on the question of law as to whether by representing himself to be "affiliated," Mr. Duncan represented himself to be "employed" by FCC, as alleged in the indictment. Mr. Duncan denied in the Federal District Court Tuesday morning that he had repre- sented himself as an FCC employe last June while soliciting credit information about finan- cial backers of KMAC at the request of KONO there. KMAC and KONO are competing for ch. 12. Broadcasting • Telecasting EN TIMES MORE POWER \0Wl 160,000 watts c p p carrying top *~dj, ABC DUMONT FILM and live local progwms. From one of the FIRST UHF High Power RCA transmitters in use. it M National Representative PAUL H. RAYMER CO. IVKBN-TV Voungsfown, Ohio's Pioneer Television Station with over 135,000* PROVEN Sets now receiving CHANNEL 27 * ARB May, 1954 ROADCASTING • TELECASTING GOVERNMENT NORTH CAROLINA'S Rich, Growing ^ ^GOLDEN TRIANGLE" A with WSJS TELEVISION CHANNEL 12 a 24-county market with 339,600 Families (Sales Management 1954 Survey of Buying Power) NOW SHOW1NGI-ALL NBC COLOR SHOWS Interconnected Television Affiliate National Representative: The Headleq-Reed Company Page 60 • October 25, 1954 a positive contribution to social and cultural development of both children and adolescents; (2) a program of crime or violence does not necessarily contribute to juvenile delinquency; (3) WTOP-TV is licensed to operate "in the public interest," and there are many people and many interests; (4) there are no universal viewing hours for children or adults; (5) basic- ally, programming standards are good judgment, taste and common sense. Mr. Hayes said his station does not belong to the NARTB nor subscribe to the Tv Code, although it adheres generally to the latter's standards. He added: "No matter how you write things down ... it seems to me in the last analysis what is important is the people who set the standards." Frederick S. Houwink, general manager of WMAL-TV, said of FCC regulation or appoint- ment of a "czar" that either plan "could very well lead to leaving it all to someone else." Mr. Houwink said the "mountain of material" that would have to be reviewed would take too big an organization. The industry should police itself, he said. Mrs. Clara Logan, NAFBRAT president, sug- gested that parents boycott the products of sponsors of programs showing crime and vio- lence. She told the subcommittee that 40% of all children's tv programs today are domi- nated by crime and violence. The NAFBRAT president questioned the effectiveness of the NARTB Tv Code and said she saw "no indication" that broadcasters or sponsors intend to "diminish" crime shows. She claimed NARTB and the Tv Code Re- view Board "do not even recognize facts and figures regarding crime in children's shows which are proven beyond doubt by our own and other responsible surveys." NAFBRAT Reasons Mrs. Logan said, "These facts cannot be challenged: (1) there is a great and increasing volume of crime and violence in tv programs for children; (2) in one way or another, these programs must have an effect upon the mental development of the children who watch them"; and (3) that "a careful compilation" of state- ments by experts indicates most of them are alarmed over the "present state of tv programs for children." She cited as crime programs such westerns as Wild Bill Hickok, Roy Rogers Show, Range Rider and The Lone Ranger. U. S. Bureau of Prisons Director Bennett proposed an advisory committee of 10 or 12 people chosen by the President to report to Congress and the President on the scope of tv programs, substitutes for undesirable ones and other suggestions. Mr. Bennett, asked by Sen. Hendrickson if the FCC could take part in such a committee, said the agency could but only if it had no authority. "I'd want somebody detached from administrative responsibilities." Miss Enid Love, BBC specialist for children's and school programs, described television fare for children in Great Britain. She said she didn't think any of the films from which scenes were viewed Tuesday morning "would have found its way into any of our programs." She said BBC televises the U. S. film, Cisco Kid, one of those condemned by NAFBRAT. Several television stations forwarded to the subcommittee reports on their programming and policies regarding juvenile delinquency. These include Meredith's WHEN-TV Syracuse, KPHO-TV Phoenix, KCMO-TV Kansas City and WOW-TV Omaha; WSEE (TV) Erie, Pa.; WTHI-TV Terre Haute, Ind.; WNAO-TV Raleigh, N. C; KING-TV Seattle; KOTV (TV) Tulsa. FTC LEVELS CHARGES AT INSURANCE FIRMS 'Misleading advertising' charged to 17 companies han- dling hospitalization, accident and health policies. CHARGES of "false and misleading" advertis- ing were hurled last week by the Federal Trade Commission at 17 insurance companies dealing in hospitalization, accident and health insur- ance. The advertisements were placed in all media — radio, tv, newspapers, magazines and direct mail — according to FTC Chairman Edward F. Howrey. Some surprise and amazement were registered among the companies charged. A spokesman for Mutual Benefit Health & Accident Assn. (Mutual of Omaha) of Omaha, Neb., a sub- stantial user of radio-tv time, said the FTC was "ill advised" in citing that company. He said Mutual is licensed in 48 states and the District of Columbia and is "examined, supervised and approved" by the respective states. Bankers Life & Casualty Co. (White Cross Plan), Chicago, said it has always been difficult to get the public to understand the nature of the benefits and limitations for any form of insurance. The firm's spokesman said "we do not know whether this FTC matter is a clarify- ing move or a jurisdictional question between state and federal regulatory bodies." Bankers Life allocated about $75,000 in radio and $10,000 in tv for the current fiscal year out of an estimated $350,000 in overall advertising ex- penditures. The firm owns KGA Spokane and KCSJ-AM-TV Pueblo, Colo. Richard Holson, president of Guarantee Trust Life Insurance Co., Chicago, said he was "amazed" at the government's action. A statement was issued by the Joint Com- mittee on Heath Insurance, composed of repre- sentatives of seven insurance associations. It said, "The business is making every effort to have advertising conform to the highest stand- ards. It desires to cooperate with state insurance commissioners and the FTC to this end." The FTC complaint, which was directed at 17 of the 900 companies in the field, followed a 10-month investigation by the commission. The charges cited misrepresentation in the fol- lowing: Policy termination provisions, extent of coverage, maximum dollar limits, beginning time of coverage, concerning health status of applicant, relating to sale of a plan, benefits as payable for life, concerning additional benefits. The companies have 20 days to answer the complaint. Included in the firms charged are four of the largest in the field: Mutual Benefit Health & Accident Assn. of Omaha; Bankers Life & Casualty Co. of Chicago; Reserve Life Insur- ance Co. of Dallas, and United Insurance Co., Chicago. CIO-PAC Campaign Films OVER the weekend, the ClO-Political Action Committee was to get a package of 18 films for tv, each 45 seconds open end for political candidates to insert messages and names. Films are said to be a unique venture in usage of political tv. Each film, employing puppets, pokes fun at an issue allegedly fumbled by Re- publicans. The agency is Whitebrook Co., New York, which is handling radio-tv for Demo- crats in New York, Pennsylvania and New Jer- sey. Filming was done by Dynamic Films, New York. Broadcasting • Telecasting i IT'S WITH $1,000,000.00 Free! Over 3,000 Weekly Prizes- 40,000 Winners In All I THIS PROMOTION HAS EVERYTHING! EXCITEMENT. . . . prolonged for a 21 -week period, leading up to a grand contest climax. ACTION every week a new contest, with everyone in your market eligible. SIMPLICITY .... no captions to read! no box tops to handle! no — — — slogans to judge . . . Our master plan makes it as easy as ABC. REWARD the greatest audience ever "Pied-Piper'd" into a station. Brings you . . . keeps for you . . . more national, regional and local sponsors than you've ever had before. PRESTIGE solidifies present billings with powerhouse merchan- dising plan... puts you in direct contact with huge national advertisers. CALL-WRITE -WIRE COLLECT! N I — GOVERNMENT — — — ^— — BRICKER QUESTIONNAIRE AT NETWORKS Data sought by Ohio Republi- can is preliminary step to the investigation of the networks and the uhf-vhf problem. TELEVISION networks last week were poring over a four-page questionnaire seeking detailed information about their present and past affilia- tions with uhf and vhf stations (see adjacent text). The quiz-sheet, forwarded earlier in the week, was a preliminary move in Sen. John W. Bricker's investigation of the networks and uhf- vhf problems through the Senate Commerce Committee, of which the Ohio Republican is chairman. A covering letter signed by Sen. Bricker re- quested a reply in triplicate "as soon as possi- ble." It was the second query sent out by Sen. Bricker's Commerce Committee investigation staff, headed by Robert F. Jones, former Ohio congressman and FCC commissioner. The first questionnaire, much longer and in more detail, went to the FCC. Last week's network questionnaire asked: (1) Data on each affiliate on Oct. 1 as to location and channel number, type of affilia- tion, network hours carried by it for the week of Oct. 4-10, length of affiliation and of the current contract, changes and cancellation clauses in contracts, with reasons therefor. (2) Data and contract terms of past affilia- tions. (3) Affiliation policies of the network in re- gard to size of community and of service area, number of sets, proximity to other affiliates, card rates, multiple-ownership, upper and lower vhf frequencies, uhf and vhf and any other criteria used in awarding affiliations. Although other questionnaires were being considered by Mr. Jones and the other staff members, Harry M. Plotkin, minority counsel and former FCC assistant general counsel, and Nicholas Zapple, the committee's communica- tions counsel and coordinator of the investiga- tion, none had been prepared last week. Under study by the staff was the possibility of sending a questionnaire to all tv outlets [B*T, Oct. 18]. Some "letters requesting information" also were being considered, it was understood. Meanwhile, the investigation staff met last week with new FCC Chairman George C. McConnaughey in a "get-acquainted" session. Sen. Bricker has stated that he initiated the network-uhf-vhf investigation to determine whether networks should be regulated by the FCC, as proposed in a bill (S 3456) submitted by him during the last session of the 83d Con- gress, and to throw light on "the whole uhf-vhf situation." Hearings were held last spring by a Senate Commerce Communications subcom- mittee headed by Sen. Charles E. Potter (R-Mich.) after complaints by uhf tv broad- casters of losses which they blamed largely on inability to compete with vhf outlets in obtain- ing network affiliations. The Ohio Republican said results of the in- vestigation staff's study will be reported to the full Senate Commerce Committee during the first session of the 84th Congress, with a hear- ing to follow. LETTER & QUESTIONNAIRE SUBMITTED TO NETWORKS Dear sir: As you know, pursuant to the direction of this committee, its staff is currently conducting a study and inquiry of the whole uhf-vhf prob- lem and into the feasibility and practicability of pending legislation to place radio and tele- vision networks under the jurisdiction of the Federal Communications Commission. In connection with the study, certain detailed information concerning the operations and struc- ture of networks will be required. I am, there- fore, enclosing a questionnaire designed to ob- tain such data. An identical questionnaire is being sent to each of the other television net- works. I would appreciate a reply as soon as possible. In order to eliminate any delay, the committee staff is available to explain or clear up any doubt that may arise with regard to any of the questions. In preparing the data, it would be appreciated if answers are supplied for each question even if part of the information may have been included in a previous answer. Please furnish three (3) copies of all material requested. Sincerely yours, Chairman I I QUESTIONNAIRE FOE TV NETWORKS Please furnish the information requested be- low as of Oct. 1, 1954 — unless a different date is indicated in a specific question — for each television station having a television affiliation contract with your television network. 1. Call letters 2. Location of station 3. Channel number 4. Type of affiliation (e.g., basic, supplemen- tary, bonus, etc. Please define terms used. If station is owned in whole or in part by your network, please indicate) 5. Submit a table showing for the week of Oct. 4-10, 1954, the network hours carried by each television affiliate. Show each hour of each day separately. Please indicate in each case whether a simultaneous or delayed broad- cast is involved. 6. How long has television station been affili- ated with your network? 7. Duration of term of television contract (e.g., 2 years, 1 year, 90 days, etc.) 8. If the term of the television affiliation con- tract is less than two years, indicate whether previous television affiliation contracts with that station were for two years. 9. If the answer to questions 8 is "yes," please indicate the reason for changing the term of contract. 10. Does the television affiliation contract provide for cancellation prior to the expiration of the term ? 11. If the answer to 10 is "yes," please in- dicate whether previous television affiliation contracts with that station omitted the can- cellation provision. 12. If the answer to question 11 is "yes," please indicate the reason for the change. II Please indicate whether there are any tele- vision stations not affiliated with your network as of Oct. 1, 1954, but which were affiliated with your network at sometime during the period July 1, 1952, to September 30, 1954. As to each such station, please supply the information re- quested below: 1. Call letters 2. Location of station 3. Channel number 4. Type of affiliation (e.g., basic, supplemen- tary, bonus, etc.) 5. How long was the television station affil- iated with your network ? 6. Duration of the term of the television af- filiation contract (e.g., 2 years, 1 year, 90 days, etc.) 7. Did the television affiliation contract pro- Page 62 • October 25, 1954 Broadcasting • Telecasting 5000/10,000 watt TRANSMITTER Collins 5000-watt 2 IE and 10,000-watt 2lM are premium quality AM Broad- cast Transmitters designed for dependability and exceptional performance in the frequency range of 540 kc to 18 megacycles. The 2 IE is readily adaptable for conversion to 10,000 watts power output, becoming a 2lM and occupying 1/3 to 1/2 less floor space than the conven- tional 10,000-watt transmitter and with correspondingly decreased weight. Design features include dry-type transformers and reactors, eliminating the concrete vault required by transmitters using oil-filled components. Protec- tive circuits include automatic power application in proper sequence, a ther- mal time delay, and overload relays. Frequency control well within FCC specifications is established by the ex- tremely stable oscillator which incorporates design features for elimination of an oven, associated thermostats, and other complexities often identified as causes for frequency failures. For complete descriptive details on these high fidelity transmitters, write for your 21E/M booklet. COLLINS RADIO COMPANY Cedar Rapids, Iowa 261 Madison Ave., NEW YORK 16 1930 Hi-Line Dr., DALLAS 2 2700 W. Olive Ave., BURBANK Dogwood Road, Fountain City, KNOXVILLE Petroleum Bldg., TALLAHASSEE Collins Radio Company of Canada, Ltd., 74 Sparks St., OTTAWA, ONTARIO Broadcasting • Telecasting October 25, 1954 • Page 63 Why the girl in Barlow'® )ffice packs a .25 This is a rather strange little tale. It's an incident from the life of Ellen Friendly*. Now, don't get us wrong. Ellen is the devoted secretary and jane-of-all-trades for Harvey Barlow, senior partner in the Madison Avenue office of Barlow & Benninger. But Ellen packs a .25 . . . It gleams dimly in the corner of her secre- tarial handbag. Ellen's never used the darn thing, but you know how stories go. The story — Barlow's a fiend at radio and television though he's good at tossing a fast curve when it comes to a newspaper, magazine or outdoor campaign. But radio's his meat. You'll find his and his co-workers' commercials walloping a client's story into homes in Ponce, Puerto Rico, or Sitka, Alaska; or maybe in Chicago, Syracuse or Seattle. Barlow knows at the flip of a finger what the rates are wherever radio is sold, or bought. He knows exactly who's who in the top personnel brackets — not to mention their accounts. He knows up-to-the-minute gross radio revenue and what he doesn't know about Hooper, Niel- sen and other crack radio analysts you could fit in a midget's thimble . . . thanks to his Broadcasting Yearbook and Marketbook. You want to spray Lander, Wyoming, with profit-making sound? (Yes, there is a Lander and it's in Wyoming.) Harvey can tell you with a flip of his finger why Lander's a sizzler for some things and a dud for others — products and services we mean. Barlow's got maps in the Broadcasting Yearbook that would make The National Geographic (adv't) grow green with envy. He's got such precise marketing data that it would make a Pawtucket potato blush a tomato red. He, Barlow, marks all this precious and not-to-be-had-anywhere-else information with the precise care of a Congressional librarian. No wonder his associates — and that goes for you, too, Benninger! — head for his Year- book when they're holed for an immediate answer. It's just a lazy habit and Miss Friendly knows it. "Why not use their own Year- books?" she asks. And she's right. The place is packed with 'em. Well, Miss Friendly's fed up with the thing and somebody's going to get a you-know-what from that .25 if the habit isn't broken fast. Is it any wonder that advertising in Broadcasting Yearbook w-o-r-k-s? Is it any wonder that it snaps the people-who-count in radio to attention faster than a new account? What we don't know, our customers will tell you. They are up to their hips in the largest, most-attention-attracting, most fruit- ful, most compact guide to everything that's everything in American radio today — more than 17,000 of them! Write, wire or phone now and reserve your space in the 1955 Broadcasting Yearbook and Marketbook. If you are a regular adver- tiser, your Yearbook ad may count as one insertion against your contract and earn fre- quency discounts accordingly. (Minimum space in state directories is one-third page.) Otherwise, one-time rates apply. i}/^ costs $160; Y2 runs $230; page is $395.) Our creative staff will submit suggested layouts if you wish. Deadline November 20 for proofs. BROADCASTING YEARBOOK and MARKETBOOK 1735 DeSales St., N. W., Washington 6, D. C. ME 8-1022. *No relation to Maggie Friendly, Bolivian carousel queen. GOVERNMENT vide for cancellation prior to the expiration of the term? Ill Please indicate the basis upon which television affiliations are awarded by your network. A full statement setting forth specific criteria is de- sired. The committee, in particular, desires to know what effect, if any, is given to each of the following criteria: 1. Size of community A. Please indicate whether size of the com- munity in which a prospective television affiliate is located is a factor in award- ing television affiliations. B. If the answer to (A) is "yes," please indicate the smallest community in which a television affiliate of your network is located. 2. Size of service area A. Please indicate whether size of service area, in terms of population, of a pros- pective television affiliate is a factor in awarding television affiliations. B. Please indicate what criteria are utilized in ascertaining the boundaries of service areas. Are the Grade A or Grade B countours of the FCC utilized? If not, please indicate in some detail the meth- ods utilized. C. What is the smallest service area of any television affiliate of your network? 3. Number of television sets A. Please indicate whether the number of television sets in the service area of the prospective television affiliate is a factor in awarding television affiliations. B. If the answer to (A) is "yes," please in- dicate the television affiliate of your net- work with the fewest television sets, giving the number of such sets. 4. Proximity to other television affiliates A. Please indicate whether proximity to another television affiliate of your net- work is a factor in awarding television affiliations. B. If the answer to (A) is "yes," please in- dicate (I) The minimum distance permitted (II) The maximum overlap permitted 5. If the criteria referred to in III 1 - III 4, are in any way interdependent, please ex- plain in detail the nature of the interde- pendence. 6. Card rate A. Please indicate whether the cprd rate of the prospective television affiliate is a factor in awarding television affiliations. B. If the answer to (A) is "yes," please in- dicate the lowest card rate of any tele- vision affiliate of your network. 7. Please indicate what effect, if any, is given to the fact that the prospective television affiliate also owns one or more television stations in other communities which are television affiliates of your network. 8. Please indicate what effect, if any, is given to the fact that the prospective television affiliate operates on channels 7-13 rather than on channels 2-6. 9. Please indicate what effect, if any, is given to the fact that the prospective television affiliate operates on a uhf rather than a vhf channel: A. If no vhf television station is allocated to the community in which the uhf sta- tion is located. B. If one or more vhf television stations are allocated to that community, but no vhf station is yet in operation in that com- munity. C. If one vhf station is in operation in that community. D. If two vhf stations are in operation in that community. E. If three vhf stations are in operation in that community. F. If four or more vhf stations are in op- eration in that community. G. In answering (A) through (F), please indicate what effect, if any, is given to the fact that a vhf station may not be allocated to or located in the same com- munity as that in which the uhf station in question is located, but is allocated to or located in a nearby community. If any effect is given to that factor, please show with as much specificity as possible the criteria followed — e.g., distance, power, antenna height, etc. — in deter- mining whether a television affiliation should be granted to the uhf station. 10. Please describe any other criteria which f are utilized in the awarding of television affiliations by your network. TWO NEW UHF TVS GET FCC APPROVAL ' In other actions, protest by KLAS-TV Las Vegas against studio move by KLRJ-TV Hen- derson is denied. TWO NEW uhf tv stations were approved by FCC last week, one a final decision to grant ch. 20 to WGMS Washington, D. C, and the other a non-hearing grant of ch. 79 at Toledo to Woodward Broadcasting Co., permittee of ch. 62 WCIO-TV Detroit. The final ruling in the ch. 20 Washington case followed dismissal of a competitive bid by WEAM Arlington, Va. WGMS-TV is the sec- ond uhf permit in the National Capital, ch. 50 being granted earlier to WOOK there. Four vhf stations are operating there. In other tv actions last week, FCC denied a protest by ch. 8 KLAS-TV Las Vegas, Nev., directed against a grant to ch. 2 KLRJ-TV Henderson, Nev., to move its main studio out- side the city limits of Henderson and near Las Vegas [B«T, Sept. 27]. The two cities are about eight miles apart. In a notice of proposed rule making to make uhf channel reallocations in the Miami area, FCC invited comments by Nov. 1 on a plan which would allow use of a common antenna "farm" in the Miami area and at the same time prevent intermodulation interference. Channel Substitutions Based on a proposal by ch. 23 WFTL-TV Ft. Lauderdale, the substitute plan suggested by the Commission involves the substitution of ch. 39 for ch. 27 at Miami and exchange of ch. 27 for ch. 25 at BelleGlade. WMIE-TV would be ordered to show cause why it should not shift to ch. 39, according to the FCC proposal. At the same time, FCC granted WFTL-TV a special temporary authority to move to the antenna farm north of Miami with increased power and antenna height. The farm was worked out with Civil Aeronautics Authority to keep high towers in one location in that area. WFTL-TV, authorized on ch. 23 with 100 kw effective radiated visual power and antenna 270 ft. above average terrain at the site of WFTL- AM, under the STA is allowed to construct a new tower at the antenna farm with height of 856 ft. above average terrain and to use 195 kw ERP. Cost is estimated at $400,000. WFTL-TV said NBC has recently agreed to sign a primary affiliation agreement provided the station can promptly improve its coverage there. Construction of the new tower is ex- Page 66 • October 25, 1954 Broadcasting • Telecasting Fast way to win a foothold in a market with $4 Billion EBI Put your message on WTMJ-73! . . . the only station that blankets this area containing 3,416,085 people, without counting Chicago ! ♦Effective buying income. FIRST in coverage, programs, results . . . in a market that's always first! Seven complete studios, a mobile unit, and three microwave relay trans- mitters are ready to serve WTMJ-TV ad- vertisers. In Wisconsin, only WTMJ-TV offers so much programming flexibility. Finest facilities, and master techni- cians, mean outstanding quality in WTMJ-TV telecasts. 100,000 watts of power, transmitted from a 1,035-foot tower, assures good image within a 90- mile radius. Fast results from WTMJ-TV pro- grams give advertisers a real check on the station's performance. Today, WTMJ- TV is first in scheduled advertising, local and national, in Wisconsin. There's no substitute for WTMJ-TV EXPERIENCE — with seven years on-the-air experience in television. — to transmit network color programs in Wisconsin. — to originate local color broadcasts in Wisconsin. — in the homes and hearts of the people of Wisconsin. WTMJ-TV is the only television station in Wisconsin on the air for 115 hours per week . . . presenting local and basic NBC-TV network programs. Due to audience and advertiser demand, WTMJ-TV presents more programs than any other Wisconsin television station. Make it your station when you want results. WTMJ- The Milwaukee Journal Television Station Represented Nationally by Harrington, Righter and Parsons, Inc. New York • Chicago • San Francisco Broadcasting • Telecasting October 25, 1954 • Page 67 TELEPHONE and INTERVIEW SURVEYS GIVE SAME ANSWER r KBIG 1 delivers ALL Southern California at LOWEST COST l PER THOUSAND Two Radio Listener Surveys regularly measure Los Angeles and San Diego. Only FOUR stations register audiences in BOTH markets. KBIG is the only independent. Whether you use the telephone or personal interview survey method, you'll find that average ratings di- vided by rates prove KBIG is your best cost per thousand buy. Any KBIG account executive or Rob- ert Meeker man will be glad to give you complete new market and survey data. JOHN POOLE BROADCASTING CO. 6540 Sunset Blvd., Hollywood 28, California Telephone: Hollywood 3-3205 Nat. Rep. Robert Meeker & Assoc. Inc. — GOVERNMENT pected to be completed in about 12 weeks. FCC made final its proposal to substitute ch. 19 for ch. 74 at North Adams, Mass., and modified the authorization of WMGT (TV) there accordingly. The lower uhf channel was requested by WMGT. The North Adams change also involves substitution of ch. 54 for ch. 19 at Utica-Rome, N. Y.; substitution of ch. 15 for ch. 19 at Portsmouth, N. H., and ch. 74 for ch. 33 at Bennington, Vt. The Commission made final its proposal to change the offset carrier designations for ch. 1 1 at Fargo, N. D., to plus and at International Falls, Minn., to ch. 11 even, effective Dec. 1. Change was requested by ch. 11 KELO-TV Sioux Falls, S. D. Petition of ch. 28 WNAO-TV Raleigh, N. C, to eliminate "commercial intermixture" of uhf and vhf channels in the Raleigh-Durham area was turned down by FCC. WNAO-TV had sought switch of the educational reservation in Durham from ch. 40 to ch. 11 and in Raleigh from ch. 22 to ch. 5. WTVD (TV) Durham is operating on ch. 11 and in Raleigh ch. 5 is in contest between WPTF and WRAL. Ch. 34 KANG-TV Waco, Tex., was turned down in its petition requesting limited de-inter- mixture of vhf and uhf channels through sub- stitution of ch. 66 for ch. 10 there. FCC also turned down KANG-TV's request for a stay of the initial grant of ch. 10 to KWTX. More Natvig Questioning Today in Lamb Renewal Case FURTHER cross examination of Mrs. Marie Natvig by counsel for broadcaster-publisher Edward Lamb is scheduled today (Monday) be- fore FCC Examiner Herbert Sharfman in the license renewal hearing on Mr. Lamb's WICU (TV) Erie, Pa. [B«T, Oct. 18]. Meanwhile, FCC last week advised Mr. Lamb that it will take no action on pending ap- plications for renewal of license and sale of WHOO-AM-FM Orlando, Fla., "pending the outcome of the renewal hearing involving WICU." Mr. Lamb has sold the WHOO properties for $295,000 to Mowry Lowe, former manager of WEAN Providence, subject to Commission consent [B«T, Sept. 6]. Mr. Lamb also is owner of WIKK Erie and WTOD Toledo. He holds permit for ch. 23 WMAC-TV Massillon, Ohio, and has contracted to buy ch. 47 WTVQ (TV) Pittsburgh. FCC also has withheld action on the applications to modify the WMAC-TV permit and to transfer WTVQ. Gazette Seeks to Exercise WGR-TV Option, Sell WHLD FCC last week granted a request by Niagara Falls Gazette Pub. Co. (WHLD) for temporary waiver of Sec. 3.35 (duopoly) of the Commis- sion's rules to permit it to exercise its option to buy 25% of the stock of ch. 2 WGR-TV Buffalo, subject to the condition Gazette dis- pose of WHLD within 90 days. FCC refused to expedite action on a pending WHLD transfer application, which seeks ap- proval for sale of the Niagara Falls station to Earl C. Hull for $5,000 [B»T, Oct. 18]. Mr. Hull is vice president of Gazette Pub. Co. in charge of radio. Gazette acquires 25% of WGR-TV under the option agreement which was worked out in the merger of certain of the competing applicants for ch 2. at Buffalo. The agreement provides that in the event Gazette is sold by the Deuel family (see Alanson Deuel obituary, page 75), the Gazette's 25% interest in WGR-TV would be re-purchased by WGR Broadcasting Corp. or taken over pro-rata by the other parties to the original merger [B*T, April 19]. There are unconfirmed reports of negotiations by the Gannett broadcasting-newspaper interests for purchase of Gazette Pub. Co. Price has been estimated at $2.5 million. WJW SALE FILED FOR FCC APPROVAL APPLICATION for the purchase of WJW-AM- FM Cleveland, Ohio, by Storer Broadcasting Co. from William O'Neil for $330,000 less "net quick assets" [B*T, Oct. 11] was filed with the FCC last week. Purpose of the sale is to round out Storer's proposed Cleveland broadcast operation. Pend- ing before the Commission is Storer's purchase of Empire Coil Co. with its ch. 8 WXEL (TV) Cleveland and ch. 27 KPTV (TV) Portland, Ore., for $8.5 million [B»T, Jan. 11]. Also pending before the FCC is Storer's sale of KGBS-AM-TV San Antonio, Tex., to the San Antonio Express for $3.5 million [B»T, April 12]. The WJW purchase is subject to the con- dition that the FCC approve the sale of the KGBS stations. Sale of the KGBS stations is required in order to allow Storer to remain within the Commission's multiple ownership rule which limits a single owner to five vhf tv stations and two uhf tv stations. Other Storer-owned stations are WJBK-AM-FM-TV Detroit, WAGA-AM- FM-TV Atlanta, WBRC-AM-TV Birmingham, WSPD-AM-FM-TV Toledo, WGBS-AM-FM Miami and WWVA-AM-FM Wheeling, W. Va. All the tv facilities are vhf. Upon FCC ap- proval of the KGBS and Empire Coil sales, Storer Broadcasting will then own one uhf and five vhf tv stations. WJW is being sold by William O'Neil, brother of Thomas O'Neil, president and chairman of General Teleradio Inc. The agreement calls for payment to Storer by Mr. O'Neil of $47,184, representing advances of funds to him by WJW. Storer agrees to pay Mr. O'Neil $126,587, rep- resenting advances by Mr. O'Neil, his family and "affiliated company" to WJW. Four Tv Applications Filed in Active Week FOUR applications for new tv stations — the largest number in any one week in recent months — were filed with the FCC last week. • At Mayaguez, P. R., application for ch. 3 was submitted by Supreme Broadcasting Co., operator of WJMR-AM-TV and WRCM (FM) New Orleans. This is the third bid for the same facility and the second in as many weeks. The other two applicants are the only existing tv stations in Puerto Rico, ch. 4 WAPA-TV and ch. 2 WKAQ-TV. • Ch. 13 at New Bern, N. C, is sought by Nathan Frank, president and owner of WHNC- AM-FM Henderson, N. C. FCC, however, has proposed to shift the ch. 13 facility from New Bern to Princess Anne, Va., a county seat southeast of Norfolk [B«T, Sept. 27]. The Commission action was based upon the petition of ch. 27 WTOV-TV Norfolk [B«T, Aug. 30, April 5]. • At Rapid City, S. D., bid for the station on ch. 3 was filed by Black Hills Broadcasting Co. of Rapid City. Sole owner of Black Hills Broadcasting is Helen Duhamel, stockholder of KOTA Rapid City. • At Fairbanks, Alaska, bid for ch. 11 there was filed by Northern Television Inc., operator of ch. 1 1 KTVA (TV) Anchorage. Page 68 • October 25, 1954 Broadcasting • Telecasting Services Vote 'No' To WSLA (TV) Tower WAR between broadcasters and the military services hove into view last week when all three service members of the Washington Airspace subcommittee voted "no" to a request by WSLA (TV) Selma, Ala., to erect a 1,993-ft. tower near Sellers, Ala. Vote came after an acrimonious exchange between military delegates of the subcommittee and Abiah A. (Bob) Church, NARTB attorney. Mr. Church insisted that reasons must be given for a denial of an application, but Army, Navy and Air Force representatives refused to specify their objections. WSLA's request for Washington Airspace subcommittee approval came after the station had checked with aviation and military officials on two other sites. At the request of local aeronautical representatives, WSLA picked the Sellers site — four miles from the site of the 1,483-ft. tower of WSFA-TV Montgomery, Ala., now being built. The regional airspace subcommittee "reluctantly" approved this site and height. Military members of the Washington sub- committee took the position that towers almost 2,000 ft. high were hazards to air navigation, no matter what the local airways and airports situation was. WSLA attorney Eugene F. Mullin Jr. told B»T that the station intended to proceed with the filing of an application for the 1,993-ft. tower. This will put the question before the FCC, he pointed out, which has the right to determine on its own whether the proposed tower will be a hazard to airplanes. A hearing may be necessary, he surmised. FCBA Speakers Debate Repeal of Sec. 309 (c) REPEAL of Sec. 309(c) of the Communica- tions Act, the provision allowing economic protest of FCC television grants and other au- thorizations, was called for Thursday during debate at a luncheon meeting of the Federal Communications Bar Assn. at Washington's Willard Hotel. Attorney Leonard H. Marks voiced the de- sirability of repealing the economic protest law, pointing out that other provisions of the Act allow the public and other interested parties to disclose to the Commission facts which might require reconsideration of a grant. He cited abuses not intended under Sec. 309(c), such as new stations delayed through protests based on insufficient grounds, and pointed out the de- lays have been costly to both the public and the permittee. Benedict P. Cottone, former FCC general counsel and now in private practice, pointed out that under Sec. 309(c) emphasis has been misplaced upon the legal technicality of who is properly a "party in interest" with standing to protest. The real question, he said, is whether there are "substantial grounds" alleged in the protest so as to enable the Commission to decide to affirm or reconsider a grant. WCOV, KWTV (TV) Contest WSFA Sale to WKY Interests APPLICATION for the sale of WFSA-AM-TV Montgomery, Ala , to the WKY Radiophone Co. (WKY-AM-TV Oklahoma City) for $562,- 600 and the assumption of more than $500,000 in obligations [B»T, Oct. 4] should be set for hearing, WCOV-AM-TV Montgomery, Ala., and KWTV (TV) Oklahoma City told the FCC last week. Petition that the transfer be set for hearing was based on charges that the Oklahoma Pub- lishing Co. (Oklahoma City Daily Oklahoman and City Times), parent company of WKY, was a monopoly in Oklahoma City and practiced advertising and news discrimination against KWTV and other tv stations in that city. It also alleged that the two newspapers acted to restrain program sources from appearing on stations other than WKY-TV. Among the instances given as examples of the alleged discriminatory practices, the docu- ment claims that the Oklahoma City newspa- pers never carried any news of KWTV's grant, construction or opening ceremonies, of its 1,571 -ft. tower, of its color activities, or that it was carrying the Orange Bowl football games last fall. It also claimed that although all WKY advertising was carried on what it called the radio-tv page of the newspapers, KWTV and other station advertising was carried in other pages of the newspaper editions, and never on the so-called radio-tv page. It also charged that a local garden club and a college professor were warned by WKY that if they appeared on KWTV they would be barred from the WKY program schedule. The document pointed out that R. F. Hud- son Sr., vice president and 25% owner of WFSA properties, was also president and 60% owner of the Montgomery Advertiser and Journal. Both the Oklahoma City newspapers discon- tinued free radio and tv logs in 1953. A "stick" of fine cigarette-type tobacco Between August 16th and year's end, "Money Machines" will have made Eastern Carolina farm families richer by more than a quarter billion dollars. The product of this fabulous machine is fine cigarette-type tobacco, of which Eastern North Carolina is the world's largest producer. By October 14th, a part of its golden harvest had already enriched our area by $214,480,813.03. To reach the approximately 1,000,000 people in this prosperous region, rely on WNCT — the only television station covering the entire market. A vigorous merchandising-minded operation, WNCT will appreciate the opportunity to work with you in building your sales in "Tobaccoland" . . . home of the Money Machines. mm Set count now nearly 90,000 PRIMARY CBS AFFILIATE channel 9 Operating on 100,000 watts full time JOHN E A. Hartwell Campbell, General Manager PEARSON CO., NAT'L. REP. • JAMES S. AYERS, S. E. REP., ATLANTA Broadcasting • Telecasting October 25, 1954 • Page 69 'FOOTNOTE 10' DIES, TV BACKLOG ENDS "FOOTNOTE 10," the well-known appendage to Sec. 1.371 of FCC's rules governing the tem- porary processing of post-freeze television ap- plications, was kicked out of existence last week as the Commission announced it will begin processing of new tv applications in the order in which they are filed. FCC also announced it now will consider applications by existing tv stations to change their channel assignment, provided the request- ed channel is allocated there. The Commission action signals the official end of the backlog of new tv bids after lifting of the four year freeze in April 1952. FCC has been current in processing new applications, however, for some months. The Commission also is up to date in designating for hearing all pending mutually exclusive bids for the same channel, it was indicated. In deleting Footnote 10 to Sec. 1.371 of its rules, FCC added the following: Sec. 1.378. Procedure for processing applications for Television Broadcast Stations. The following procedures shall apply with respect to the proc- essing of applications for television broadcast stations and for the designation for hearing of such mutually exclusive applications. (a) Applications for television stations will be processed in the order in which they are accepted for filing. (b) Regardless of the number of applications filed for channels in a city or the number of as- signments available in that city, those applica- tions which are mutually exclusive, i.e., which request the same channel, will be designated for hearing. All other applications for channels will, if the applicants are duly qualified, receive grants. For example, if Channels 6, 13, 47 and 53 have been assigned to City X and there are pending two applications for Channel 6 and one applica- tion for each of the remaining channels, the latter three applications will be considered for grants without hearing and the two mutually exclusive applications requesting Channel 6 will be desig- nated for hearing. If there are two pending ap- plications for Channel 6 and two applications for Channel 13, separate hearings will be held. (c) Where applications are mutually exclusive because the distance between their respective proposed transmitter sites is contrary to the station separation requirements set forth in Sec. 3.610 of the Commission's rules, said applications will be processed and designated for hearing at the time the application with the lower file num- ber is processed. If the question concerning transmitter sites is resolved before a decision is rendered in the matter, the application with the higher file number will be returned to its appro- priate place on the processing line. In order to be considered mutually exclusive with a lower file number application, the higher file number must have been accepted for filing at least one day before the lower file number application has been acted upon by the Commission. If the lower file number application is in hearing status at the time the higher file number application is ac- cepted for filing, the 60-day cut-off date specified in Sec. 1.387(b)(3) will be applicable. (d) Where a mutually exclusive application on file becomes unopposed, or where an amended application or a new application is filed in place of the several competing applications and the applicant formed by such a merger is completely or substantially the same parties as the parties to the original application or applications, the remaining application may be available for con- sideration on its merits by the Commission at a succeeding regular meeting as promptly as processing and review by the Commission can be completed. Sec. 1.304 of the rules was amended by the addition of the following sentence: An application for a television broadcast sta- tion must request a specific channel provided for in Table of Assignments (Sec. 3.606) for the city in which the applicant proposes to construct a station. Uhf KETX (TV) Tyler Quits UHF ch. 19 KETX (TV) Tyler, Tex., last week informed the Commission that it would suspend operation yesterday (Sunday). This is the 19th post-thaw tv station to suspend operation and OuUx fycwohiis. haujnlA. . jOA£ AjtcrfioJU whjLhSl JJl£ SESAC JjumA&xibsA Jj&hWiy. i& "Mvsi&pinq up" LAOjadca&hAA swsikij day. The SESAC Library is lowest in cost for a complete Program Service. SESAC Inc., 475 Fifth Avenue, New York 17, N. Y. "Jh& fisi&i Tybi&k in Omsudca" retain its permit. KETX suspended earlier this year following a labor dispute and several creditor suits. The station resumed operation under the personal management of its owner, Jacob A. Newborn Jr., and was reportedly oper- ating "in the black" at that time [B*T, May 3]. Mr. Newborn has pending before the Com- mission a petition to shift vhf ch. 9 from Luf- kin, Tex., to Tyler. Mr. Newborn's petition said that continued operation on uhf ch. 19 KETX is "hopeless" and that he faces bankruptcy un- less he obtains a vhf outlet. 'Few Controls as Possible' Urged by New FCC Chairman "MY FIRM conviction is that government should exert a minimum of interference with the lives and fortunes of its citizens," FCC's new chairman, George C. McConnaughey, stated Thursday night in an address on Thomas Edison's invention of the electric light. Speaking of the progress in the electrical world since Mr. Edison's discovery, Chairman McConnaughey noted the newer field of elec- tronics and radio-tv communication with its problems of government regulation. He ad- dressed the Light's Diamond Jubilee Civic Banquet, Nela Park, Cleveland. Mr. McConnaughey explained that if he didn't believe "some" government controls are necessary, "I can assure you in all honesty that I would not have accepted my present job [FCC], the one that preceded it in Washington [chairman, Renegotiation Board], or my former position as chairman of the Ohio Public Utilities Commission. Yet I can in equal honesty say that I believe in having as few government controls as possible." Chairman McConnaughey indicated it is his belief, "based on experience and observa- tion in Ohio and in Washington, that govern- ment should exert the least possible interference with the great productive energies of business in all its phases. What 'the least possible inter- ference' involves is a tough problem for both legislators and regulators to decide. It is per- haps especially difficult in public utility control." Turning to FCC problems, Mr. McCon- naughey cited the growth of national defense communication needs, not expected when the Commission was established 20 years ago. "We now know," he said, "that the greater the advance in electronics, the more controls will be needed in this field of national defense. The bigger the role that defense considerations play, the more wisely the Commission must function." "We must serve the public interest in many different ways, not only by regulating, but by cooperating with those whose activities in electrical communications place them under our jurisdiction." WHIS Favored for Ch. 6, Seeks Early Final Grant INITIAL decision proposing to grant ch. 6 at Bluefield, W. Va., to WHIS there was issued last week by FCC Examiner Hugh B. Hutch- ison. Action followed withdrawal by Southern West Virginia Television Inc. of a competitive application for the same channel. WHIS has announced it will petition FCC to make the initial ruling effective immediately. The initial decision normally becomes effective in 40 days unless there is a protest. WHIS is licensed to Daily Telegraph Printing Co., owned by H. I. Shott and family. Southern West Virginia Television includes part owner N. Joe Rahall, president of WKAP Allentown, Pa. Page 70 • October 25, 1954 Broadcasting • Telecasting Suppose Gasoline Refiners and Retailers Couldn't Adjust Prices to Meet Market Conditions Because of intense competition at all levels in the oil industry— from refining through retailing — Ameri- can motorists get better service from their local gas stations and derive more efficiency from the gasoline they use than any other motorists in the world. Individual petroleum companies and individual gasoline retailers are free to adjust prices to meet seasonal fluctuations in demand for their product— or to counter local or regional competitive situ- ations. But the railroads— with petro- leum purchases totaling about $400 milhon a year, making them one of the oil industry's biggest customers — do not have the same freedom. Archaic regulations, most of them established when the railroads were practically a monopoly, are ill-adapted to to- day's highly competitive situation in the transportation industry. These regulations deprive the railroads of the price flexibility essential to meet today's market conditions and competitive sit- uations. For example, last year one group of railroads was refused the right to lower rates on canned goods to meet the competitive highway situation — on grounds that reduced rates would not add to revenues. At about the same time, another group of railroads was forbidden to raise rates on fresh vegetables on the grounds that, even though they were losing money hauling them, they were making a net profit from their overall business. The confusion and losses result- ing from such regulation have proved harmful to the railroads operating in the highly populated, industrialized East. These roads believe they could operate more soundly — and serve industry and the public better — if the regulations affecting them were modernized and brought into line with conditions as they exist today in the transportation indus- try . . . Eastern Railroad Presidents Conference, 143 Liberty Street, New York 6, N. Y. Broadcasting • Telecasting October 25, 1954 • Page 71 The best way to sell the KANSAS FARM MARKET STATIONS use the KANSAS FARM STATION WIBW CBS RADIO in Topeka Ben Ludy, Gen. Mgr.. WIBW, WIBW-TV. KCKN Rep. Capper Publications, Inc. 4 the LONG ISLAND story DOMINATES Long Island's Big, Rich NASSAU COUNTY $176,988,000 AUTO STORE SALES (Sales Mgt.) * * * WHLI has a larger daytime audi- ence in the Major Long Island Market than any other station. (Conlan) GUARANTEED CIRCULATION WITH REBATES OFFERED IN WATV (TV)'S NEW RATE CARD Station offers pro-rated rebate or time equivalent refund where guaranteed audience isn't delivered. WATV (TV) Newark, releasing its first new rate card since 1952, announced Thursday that its rates would guarantee its advertisers a maximum cost of $1.25 per commercial minute per thousand homes delivered. The station said this was "an entirely new concept in media marketing," and part of WATV's drive to become the "dominant" inde- pendent tv station in the New York market. Basic rate of the new card (No. 5) is $2,000 for an hour of class A time compared to the current $1,000 rate for that period. The new card is effective Nov. 15. Other guarantees, on the same basis, are 75 cents for 20-second announcements and 45 cents per 10-second announcements. All pro- gram time, according to the station, will be computed on the basis of the number of com- mercial minutes permitted in each time seg- ment. WATV said that "actually, these new rates require the station to deliver a 6. rating in A time, a 4.5 rating in B time, a 3. rating in C time and a 2.2 rating in D time. The station said that in case of "deficiencies" in these ratings, the advertiser may elect to re- ceive a cash or time credit. At a news con- ference, Bertram Lebhar Jr., vice president and sales director, said if a program fails to deliver the guaranteed rating, the client would be re- bated money or the equivalent in time, which- ever the sponsor prefers. For example, if a program in B time, sold on the basis of delivering a 4.5 rating, over a period of a month's time came up with a 4.0 rating, WATV would refund $166.66 or its equivalent in B time. This is figured on the basis of $1,500 per hour for class B time under the new rate card. Other hourly rates in time periods are: $1,000 for class C, $750 for class D, $400 for one-minute of class A time. WATV at present is serviced by Telepulse and the station apparently plans to use its ratings for the "guarantee" system. The new rate card is effective at the same time the station will increase its maximum ERP to 316 kw which, according to WATV, will send its ch. 13 signal into more than 4,250,000 tv homes in the New York metropolitan area. (The station has been transmitting from atop the Empire State Bldg. since last November.) Mr. Lebhar said although audience guaran- Barker Named to WWKO Post JOSEPH H. BARKER, formerly sales manager for W E T Z New Martinsville, W. Va., has been named West Virginia sales manager for WWKO Ashland, Ky., ac- cording to an an- nouncement by Charles F. Trivette, president of the sta- tion. Prior to his association with WETZ Mr. Barker had served with MR. BARKER Storer - owned WWVA Wheeling, W. Va. Page 72 • October 25, 1954 tees will be predicated upon each ensuing monthly rating, "advertisers are invited to 'out- guess the experts.' They may buy availabilities on WATV on the basis of the last previous ratings and may pay prices in accordance with these ratings for a maximum period of 13 weeks." Mr. Lebhar asserted the new rate card would take the "guess and gamble" out of tv time- buying and replace it with "the guarantees of newspaper and magazine circulation." Mr. Lebhar said, "where periodicals guaran- tee only the circulation, we guarantee the equivalent of the actual readership of the ad- vertisement." EASTERN STATIONS HINDERED BY HAZEL HURRICANE HAZEL's fury disrupted radio and tv transmission along the eastern coast, forced stations to extend their schedules beyond sign-off to broadcast late forecasts and damage reports and prompted a public service campaign by Canadian stations to aid storm victims. Network staffs were alerted "just in case," but coverage was not extensive. WPTF Raleigh, N. C, fed comprehensive reports to stations in a dozen states and Canada until the 90-mile-an-hour winds cancelled op- eration for nearly four hours. WHNC Hender- son, N. C, reported loss of its tower. WEVC (TV) Norfolk-Hampton, Va., was not able to transmit from Friday afternoon until Sunday evening because of the damage inflicted. Seven radio stations in Washington, D. C, suffered loss of electric power and three others were plagued by spasmodic interruptions to service. Some stations operated from emergency power supplies. Two tv stations were knocked off the air and personnel on the top floor of WTOP-TV were evacuated when it was feared that the tower might fall victim to the high winds. WBAL Baltimore went on standby power to continue operations and aired reports from WMFD Wilmington and WMBL Moorehead City, both N. C. In New York City WOV and WINS suspend- ed temporarily when their permanent transmit- ters were damaged at the winds highpoint. In upstate New York the 491 -foot tower of WTVE (TV) Elmira was blown down, threat- ening to keep the station off the air for a month. WDLA Walton lost its 200-foot tower, but quickly substituted a horizontal, inverted "L" copper antenna and missed only one day of broadcasting. WELM Elmira had to resort to auxiliary power from its transmitter to con- tinue operating. Increase in power at WICH Norwich, Conn., has been delayed because Hazel demolished a partially completed tower at the station. Al- though the falling tower did not hit the other towers or the studios, damage was estimated at $7,000. CKLB Oshawa, Ont., Canada, left the air because of power failure. WMYB Myrtle Beach, WBTW (TV) Flor- ence and WCSC Charleston, all S. C, WBTV (TV) Charlotte, WFMY (TV) Greensboro, WRRF Washington, all N. C, WSVA Harri- sonburg, Va., WVCH and WPWA both Chester, Pa., WQAN and WEJL (FM) both Scranton, Pa., WPTZ (TV) and KYW, both Philadelphia, (Continued on page 75) Broadcasting • Telecasting BLAW-KNOX tower designed and fabricated to accommodate special automatic two-man elevator ■ When WWJ-TV, Detroit, wanted an automatic elevator in their new tower, Blaw-Knox went to work on the design of the tower ... in close coopera- tion with the manufacturers of both the elevator and the control system. The result is this tremendous triangular tower ... 14 feet on each side, 1063 feet high and weighing 265 tons . . . with special structural features to rigidly support both the 102 foot antenna and the automatic elevator. Ready accessibility to any part of the tower up to the 980 foot level is provided by special design, completely enclosed automatic elevator. It can be stopped by the operator at any level by means of low frequency inductive carrier control. In addition an auxiliary pushbutton station, located at the lower landing, permits manual control at that point. The two controls are interlocked so that only one can be operated at a time. A telephone provides ground-to-car communication. The advanced design and fabrication of this tower for WWJ-TV typifies the kind of service which Blaw-Knox offers you ... to meet your specific requirements. For more complete information on all types of Blaw-Knox Antenna Towers, write or phone for your copy of Bulletin No. 2417. Or send us your inquiry for prompt service, specifying height of tower and type of antenna. BLAW-KNOX COMPANY BLAW-KNOX EQUIPMENT DIVISION • TOWER DEPARTMENT PITTSBURGH 38, PENNSYLVANIA Elevator-Marshall Elevator Company, Pittsburgh, Pa. Control system — Union Switch & Signal Division of Westinghouse Air Brake Company, Wilmerding, Pa. ANTENNA TOWERS Guyed and self-supporting — for AM • FM TV • microwave • communications • radar STATIONS AGENCY executives who place millions in tv time were among those who attended formal dedication of KWTV (TV) Oklahoma City Oct. 16. The CBS ch. 9 outlet, featuring the "World's Tallest Tower" (1,572 ft.), repre- sents an investment of $2,500,000. It began interim operation last Dec. 20. Photographed at the tower base are (kneeling) Penelope Simmons, Foote Cone & Belding, New York, and Edgar T. Bell, KWTV-KOMA general manager. Standing (I to r): Eddie Coontz, KWTV m.c; W. J. Knodel, Avery-Knodel, Chicago; Ed Fitzger- ald, J. Walter Thompson, Chicago; Clyde Melville, Avery-Knodel, Dallas; Bill Thomas, J. Walter Thompson, New York; Art Sherin, Avery-Knodel, New York; B. P. Timothy, Avery-Knodel, Chicago; Wendall Moore, Grant, Detroit; Edward P. Shurick, CBS-TV New York; Newman McEvoy, Cunningham & Walsh, New York; Ruth Jones, Compton, New York; Chet Slaybaugh, Ted Bates, New York; Frank Silvernail, BBDO, New York; Dan Byrd, Ideco, Columbus, designers of the tower; Mrs. Edgar T. Bell; Lew Avery, Avery-Knodel, New York; Bert Lown, CBS- TV, New York; Fred Vance, KWTV sales manager; Lewis J. Nelson, Geoffrey Wade, Chicago; John J. Flannigan (almost hidden), McCann-Erickson, New York; Johnny Car- son, CBS-TV, Hollywood; Ken Carson, CBS- TV New York (Garry Moore Show), and Gene Riesen, sales manager, KOMA. BRASS at KWTV (TV) dedication (I to r): John Griffin, Muskogee, chairman of the board and president of KOMA Inc.; FCC Comr. John C. Doerfer; Edgar T. Bell, gen- eral manager of KWTV (TV) and KOMA; Roy J. Turner, president and former governor of Oklahoma; James C. Leake, Muskogee, board member, both stations. J. C. Hetherington Retires After 15 Years With Blair RETIREMENT of J. Chris Hetherington, man- ager of the St. Louis office of John Blair & Co., effective Jan. 1, is being announced today (Monday) by John Blair, president of the radio representative firm. Mr. Blair said Mr. Hetherington, who man- another duMont Multi-Scanner now serving ... KULA-TV HONOLULA, HAWAII aged the St. Louis office the past 15 years, is the first Blair executive to retire under the company's retirement pension plan. Appoint- ment of a new manager is expected in 10 days to two weeks. Mr. Hetherington opened the St. Louis office in September 1939, after being associated with CBS as salesman for the network's Chicago station WBBM and sales manager of KMOX St. Louis. During that interval he was also ac- count executive for International Radio Sales. He entered the advertising business in 1919 with the Chicago Tribune and was general ad- vertising agent for the Wabash Railroad. WTOP-TV Goes to 316 Kw After $250,000 Expansion WTOP-TV Washington, D. C, recently in- creased its effective radiated power from 54.9 kw to maximum 316 kw, George Hartford, vice president for television of WTOP Inc., has announced. The changeover, which cost an estimated $250,000 and will add $50,000 to the station's yearly maintenance costs, is ex- pected to make the station's signal available in an area of 14,900 square miles in Virginia, West Virginia, Maryland and Pennsylvania. The station estimates that 646,900 sets are now able to pick up its signal. Page 74 October 25, 1954 Broadcasting Telecasting NEW HOME of WCLI Corning, N. Y., the "House of Gloss," was opened Oct. 17. (Continued from page 72) WRCA-AM-TV and WPIX (TV) both New York city, and WDRC Hartford, Conn., re- ported program changes to accommodate bul- letins on road conditions, storm warnings, school closings, and reports from other official agencies. Some stations reported mobile units in action during the height of the blow. Other special storm-progress reports were fed to distant stations by WFMC Goldsboro, N. C, WKLV Blackstone, WJMA Orange, WFVA Fredricksburg, all Va., WFMD Fred- erick and WJEJ Hagerstown, both Maryland. Soon after Hazel subsided, Ontario stations CHCH-TV, CKCO, and CHML, all Hamilton, CHNO Sudbury, CBLT (TV), CBL, and CJBC, all Toronto, combined to put on mara- thon programs in an effort to raise $10 million for flood relief work. Three days later $250,000 had been donated. Alanson Deuel Dies At 80; WHLD Founder ALANSON C. DEUEL, 80, sole owner of the Niagara Falls Gazette and founder of WHLD Niagara Falls, N. Y., died at his home Tuesday. A civic and business leader, his passing was noted by Gov. Thomas E. Dewey who said he was a man "beloved and respected as the venerable and vigorous publisher of a fine news- paper whose 100 years of conscientious service to the people he had come to symbolize." Mr. Deuel started his career with the Gazette in 1895 when he was put in charge of its print- ing department. After service in the Spanish- American War, he became business manager of the paper and in 1906 was elected president and treasurer. In 1911 Mr. Deuel acquired control of the paper and became its publisher. Mr. Deuel is survived by his wife, Helen. Henry to Join Boston Applicant MICHAEL HENRY, general manager of WKOW-AM-TV Madison, Wis., has resigned effective Dec. 31 to accept a similar post with Greater Boston Television Corp., applicant for ch. 5 in Boston, in which he is an officer and stockholder. He tendered his resignation months in advance of the effective date to en- able Monona Broadcasting Co. to select a suc- cessor, according to Stewart Watson, Monona president. Ben Hovel, who joined WKOW-AM- TV as commercial manager Aug. 15, will as- sume the duties of general manager, Mr. Watson added. Mr. Henry and his wife will leave in late January for a five-month cruise around the world. WCLI-AM-FM Dedicate New 'House of Glass' Quarters WCLI-AM-FM Corning, N. Y., held open house Oct. 17 to dedicate its new studio-office building, the "House of Glass." Built at a cost of about $34,000, the two level structure has a total of 2,500 sq. ft., Gordon M. Jenkins, president and general manager, has reported. The Corning Glass Works presented the ABC-affiliated station with a photosensitive glass plaque listing all the uses of glass in the new building. A mailing piece, the WCLI Transmitter, is being sent to 5,000 advertising and agency people, Mr. Jenkins said. KAKE-TV Goes on Air, Brings Tv Total to 412 KAKE-TV Wichita, Kan., first vhf but second tv there, began regular programming last Tues- day affiliated with ABC, .according to an an- nouncement by Martin Umansky. general man- ager. The ch. 10 station is operating at full 316 kw from a 1,079-ft. tower, Mr. Umansky said. George P. Hollingbery Co. is representa- tive. The number of operating tv stations now stands at 412. Reports from other stations: KTLJ-TV Houston, Tex., has switched call letters to KTRK-TV and is scheduled to begin commercial operations in De- cember. The ch. 13 outlet has appointed William Bennett commercial manag- er. Blair Tv is na- tional representative. John T. Jones Jr. is president of Houston Consolidated Tv Co., KTRK-TV licensee. WQXI-TV At- lanta, owned by Robert W. Rounsaville, plans to begin pro- gramming Nov. 21, Pat Kelly, production and promotion, has reported. Test patterns began Oct. 13. The ch. 36 outlet is entering a market with three established vhf stations. Daily Telegraph Printing Co. (WHIS), Blue- field, W. Va., which last week was favored in an initial decision for ch. 6 there, is looking for- ward to a prompt final grant and hopes to be on the air by Christmas. Call letters will be WHIS- TV and representative, The Katz Agency. Hugh Shott is president and P. T. Flanagan general manager. MR. BENNETT Sonny, floe 'ploqd. . . ^4%£ 'we#re crowding you our of the ad to make room for the big news about your NEW POWER Yes, Floyd's KELO-TV is . . . and lighting up new sets like mad in a wide-radius virgin ter- ritory ... to make even more spectacular KELO-TV's thorough coverage of the prosperous Greater Sioux Empire.* * South Dakota, Minn., Iowa KELO's presently operating sports "off the air" pickup turns to in- ter-connecting cable as of Nov. 15th. KELO Channel 11 -Sioux Falls, S.D. JOE FLOYD, President NBC (TV) PRIMARY ABC • CBS • DUMONT ISBC (Radio) Affiliate Broadcasting • Telecasting October 25, 1954 • Page 75 BITNER RAISES TOP OFFICIALS Harry Bitner Sr. elected board chairman of three stations with Harry Bitner Jr. becoming president of the outlets. ELEVATION of Harry M. Bitner Sr. to be chairman of the board and Harry M. Bitner Jr. to be president of the Bitner-owned radio and tv properties in Indianapolis, Grand Rap- ids, and Flint, Mich., was announced last week. The senior Mr. Bitner had been chairman of the Indianapolis stations, and president of the Grand Rapids and Flint stations. Mr. Bitner Jr. had been president and general manager of the Indianapolis stations and vice president of the Grand Rapids and Flint stations. Other promotions: In Indianapolis, William F. Kiley, commer- cial manager of WFBM-AM-TV, was named vice president and general manager. Mr. Kiley is a 25-year veteran with the Indianapolis stations. In Grand Rapids, Mich., Willard Schroeder, general manager of WOOD-AM-TV, becomes vice president and general manager of the sta- tions. Mr. Schroeder has been with the Bitners for five years. In Flint, Mich., Lester W. Lindow, general manager of WFDF, becomes vice president and general manager. Mr. Lindow has been with the station for six years. The Bitners also own WEOA Evansville, Ind., with Don Menke as general and com- mercial manager. ■ ■ : WHITHER THOU GOEST RECORDED BY LES PAUL & MARY FORD. Capitol MARION MARLOWE... Columbia RITA ROBBINS Victor 0. B. MASSINGILL&ORCH...EPic LAURIE LOMAN Century GEORGE MORGAN & ANITA KERR SINGERS. Columbia PUBLISHED BY BRENNER MUSIC, INC. MR. BITNER SR. MR. BITNER JR. MR. KILEY w m MR. SCHROEDER MR. LINDOW Meredith Revenue Hits $5.2 Million RADIO AND TV broadcasting revenues of the Meredith Publishing Co. stations totaled $5,236,736 for the year ended June 30 com- pared to $3,774,386 the previous year, accord- ing to the company's fiscal year statement. Addition of new broadcasting properties during the year contributed to the increase. The radio- tv revenue was 12.7% of the company's $41,298,782 total. Additions during the year included $2,008,000 of broadcasting plant and equipment acquired through purchase of KCMO-AM-FM-TV Kan- sas City and WHEN Syracuse (radio). An in- crease in depreciation and amortization was said to reflect the higher obsolescence rate on invest- ments in broadcast equipment and the high amortization of contracts and tower leases ac- quired in purchase of stations. There is need for ample liquid resources in anticipation of the high obsolescence rate of certain high-cost electronic equipment, according to the report. Meredith broadcast properties in addition to those mentioned above include WHEN-TV Syracuse; WOW-AM-TV Omaha, and KPHO- AM-TV Phoenix. WTVP (TV) Boosts Power WTVP (TV) Decatur, HI., announces an in- crease in power from 17.1 kw to 213 kw, effective last Tuesday. The station claims the power boost will increase its coverage to a 55 mile radius of Decatur and will up its set count from 92,000 to 140,000 sets. At the same time, WTVP announced a rate increase to $300 for one hour Class A, effective Oct. 15. STATION PEOPLE Robert Moran appointed general manager, WBEL Beloit, Wis. Jack McLean, sales manager, WJPS Evansville, Ind., appointed gen- eral manager. Jean Paul King, for- merly general man- ager, KLAS-TV Las Vegas, to KORK there as station man- ager. J. W. Denniston, Iowa sales manager, Wembley Inc., New Orleans, appointed to newly - created MR. McLEAN post, local sales manager, KSO Des Moines, Iowa. Harry H. Foster, formerly sales account repre- sentative, WCAE Pittsburgh, to WFPG-AM-TV Atlantic City, N. J., as assistant to general manager. Mervin B. France, of Cleveland, and director of various corporations, elected director, Storer Broadcasting Co. Lloyd Webb, salesman, WAIT Chicago, pro- moted to sales manager. Benton Paschall, station representative, Holly- wood, appointed L. A. sales manager, KCBQ San Diego. Charles A. Brailer, asst. program director, WOL Washington, D. C, to Voice of America, same city, as program director and night supervisor, Far Eastern division. William P. Davey, formerly merchandising man- ager, Des Moines Register and Tribune, Des Moines, Iowa, to KSTP-AM-TV Minneapolis- St. Paul, as promotion manager. Paul Beigel, WMGM New York, appointed traffic manager. John P. Culver Jr., WFLN (FM) Philadelphia, promoted to operations manager. R. W. Kirkparrick, program director, WP AG- TV Ann Arbor, Mich., to WEAT-TV West Palm Beach, Fla., as operations manager. Larry Rasco, news announcer, KRLD-AM-FM- TV Dallas, Tex., appointed news and special events director. Lyle R. Richardson, sales manager and sports director, KGFW Kearney, Neb., to KBON Omaha, as sports director and account execu- tive. Chuck Muller, formerly farm program director, WJPS Evansville, Ind., to KOA Denver as farm service director. Burke Waters, formerly with KQV Pittsburgh, to WSTV-TV Steubenville, Ohio, as sales serv- ice representative in Pittsburgh. Dorothy Kimbell, formerly with Leo P. Botts Adv., Chicago, to WLBK De Kalb, 111., as as- sistant copy editor. Thomas Earley Jr., program director, WAEB Allentown, Pa., to WIP Philadelphia as as- sistant program director; Perc Bowker to sales staff, WIP. Carl Erskine, pitcher, Brooklyn Dodgers, to WCBC Anderson, Ind., as conductor, The An- derson Sports Special. Dave Manning, free-lance radio-tv announcer, Hollywood, to KGFJ there as disc m.c, 4 O'Clock Beat. Richard Lewellen, salesman, Charles Antell Formula No. 9 radio-tv commercials, to KCOP (TV) Hollywood as host-m.c., five-weekly 4 O'Clock Matinee. BROADCAST MUSIC, INC. 589 FIFTH AVE., NEW YORK 36 HEW YORK • CK'CACO • HOLLYWOOD • TORONTO • MONTREAL Page 76 • October 25, 1954 Broadcasting • Telecasting NETWORKS CHANGED PATTERN HAS BEEN DICTATED FOR RADIO NETWORKING— MBS' O'NEIL At RTES testimonial luncheon, marking Mutual's 20th birthday, MBS' president recalls that past procedures were successful for networks but that new factors call for reappraisal of operations. MR. O'NEIL PERHAPS not even a single network, operating as a monopoly in the U. S., could economically do so if it operated as radio networks have been operating in the past, MBS President Thomas F. O'Neil indicated last week. Mr. O'Neil spoke at last Tuesday's testimonial luncheon given MBS on its 20th birthday by the Radio & Televi- sion Executives So- ciety at the Hotel Roosevelt in New York. Fulton Lewis jr., MBS news com- mentator, spoke in place of the orig- inally - scheduled Gabriel Heatter. Mr. O'Neil dis- carded an earlier prepared speech which he said had been "somewhat nos- talgic, about the achievements of MBS over the past 20 years" and launched his talk on radio's survival be- cause "recent developments in our trade" might provoke the cynical to refer to Mutual's 20th birthday while asking the question: "How long do you think they or any other radio network can escape obsolescence and the oblivion that attend it?" Tv Primary Problem Admitting "the hue and cry indicates that the radio network business as such is being sub- jected to a shakedown that will shiver its tim- bers," Mr. O'Neil said: "How does this reappraisal come about? Television seems to be the primary problem in radio as in other media. Various prognostica- tors, whether expert or laymen, have sounded the death knell of radio itself while the more conservative have confined their direful predic- tions to embrace that of network operations alone. You can count myself among these if you will qualify this statement. "As early as 1952, I made the statement that four radio networks operating as they have in the past are economically unfeasible, and I would like to repeat that statement today. And I might even revise it so that it would now state that two, or maybe even one radio network, operating as they have in the past, are econom- ically unfeasible. The qualifying statement of 'in the past' changes the whole complexion of this statement, and I believe sounds the keynote of radio networks' future objectives. "We have to bury the past. This means a reappraisal on the basis of where our listeners are, what type of people are included in these listeners and what have been their changing listening patterns because of the inroads of television." Along this line, Mr. O'Neil cited the Ward survey for MBS [B«T, Oct. 4], asserting the appraisal should not be confined to networks but also encompass advertisers, agencies and stations. A month ago, Mr. O'Neil had asserted in an interview, broadcast by Mutual, that radio net- work programming will continue to change as listening patterns change and that MBS expects to guide its future programming course by the results of the Ward survey [B*T, Sept. 20]. He told the radio-tv executives that MBS, which "will prevail for many more 20 year spans" will have "little resemblance [in the future] to the operation that has existed and done so well in the past." Mr. O'Neil said, "I do not mean to disparage the philosophy of operations of the past. Horses and buggies, and cars without hydramatic drive, were fine in their day. In fact, I would say that if we had anything to do with drawing the blue- print of operation in the twenties and thirties, it would have been done the same way because the conditions at that time indicated this type of an operation. "Conditions have changed, and I believe that the networks will change with them. And if all parties necessary to a successful change will co- operate fully, no one has to wonder about the future of radio networks." Mr. Lewis, in his talk, reviewed the progress of radio-tv newsmen in Washington in establish- ing broadcast coverage and prestige as it is known in the Nation's Capital today. He also predicted that tv will never supplant radio "in the dissemination of straight news." He esti- mated a 5-minute radio newscast could pack as much information and punch as a 1 5-minute tv newscast, without, of course, the added cost factor. Mr. Lewis was critical of printed news han- dling of the McCarthy-Army hearings, asserting that radio-tv coverage helped "police" what he called the "slanting" of newspaper and wire service reports of the hearing. He also warned Conelrad — the emergency radio warning system — may prove to be worthless unless used in conjunction with battery-operated radio, a les- son, he said, taught by Hurricane Hazel. MBS 'Pruning' Planned To Bolster Operations REPORTS of an impending "economy wave" at Mutual were discounted last week by MBS President Thomas F. O'Neil who termed planned cutbacks as "just a matter of pruning" along lines of the network's future plans. In an earlier talk Mr. O'Neil had cited need for changes in networks' operations (see story above). MBS officials discounted reports which held that up to a two-thirds reduction in overhead would soon be invoked for all radio operations in the General Teleradio organization, which encompasses Mutual, the Yankee and Don Lee regional networks, and WOR-AM-TV New York. They thought it more likely that any belt-tightening would apply only or primarily to Mutual, and that the two-thirds figure would prove to be greatly excessive. Mutual department heads, it was conceded, have been asked to suggest ways in which MBS operations may be changed to conform to the needs for the "new look" which President O'Neil for some time has said is dictated by changing times. But they contended this request was meant to apply to methods of operation, not to "dollars alone," although they conceded that some economies conceivably may be effected through, say, the consolidation of some units which have had separate assignments in All you need * to shell out When you buy radio to move goods right now (and not just make friends for the future), do what some of today's smartest advertisers do: Get the most for the least — buy spot radio, on key stations. The cost, in comparison with any other advertis- ing, is peanuts. A handful of good stations will reach almost everybody. WJR alone, for example, covers some 10% of U. S. buying power. Ask your Henry I. Christal man. The Great Voice of the Great Lakes Detroit 50,000 Watts CBS Radio Network J "' WJR's primary coverage area : 15,000,000 customers WTR ALBANY SCHENECTADY TROY 114,000 ivv tke 29 tk 'Retaif Aicafeet SEE YOUR HEADLEY-REED Man SOURCE ON REQUEST. Broadcasting • Telecasting October 25, 1954 • Page 77 NETWORKS the past. Mr. O'Neil, himself, discounted as unfounded the report that persisted to the effect that two vice presidents were leaving at the end of the month. It also was noted that the reports — which in some, expanded versions predicted drastic personnel cutbacks at NBC as well as Mutual but which were denied by NBC insofar as its own operations were concerned — may have stemmed or been considerably exaggerated be- cause of the fact that another network, ABC, has just gone through an extensive reduction in force [B«T, Sept. 27; also see page 79 this issue]. Mr. O'Neil in his speech made no reference to any personnel retrenchment or other cutback. The speech was made at last Tuesday's luncheon testimonial given MBS on its 20th birthday by the Radio & Television Executives Society at the Hotel Roosevelt in New York. AB-PT 3RD QUARTER NETS 45% OVER '53 ABC Div. operated at a loss, attributed in part to the NCAA telecasts, which AB-PT Presi- dent Goldenson says have brought network "prestige." ABC Division operated at a loss during the third quarter of 1954, although estimated net operating profit after taxes for AB-PT, the parent company, was 45% ahead of the third quarter of 1953. These highlights of AB-PT's third-quarter activities were included in the stockholder's report issued last week by Leonard H. Gold- enson, president of AB-PT. He estimated net operating profit for the period at $1,373,000, as compared with $946,000 in 1953, and net operating profit after taxes for the nine months of 1954 at $3,127,000 as against $3,182,000 in 1953. The improvement in third-quarter earnings, Mr. Goldenson noted, was achieved despite increased depreciation charges due to the in- stallation of new theatre wide-screen and sound equipment and a loss sustained by the ABC Div., which included certain additional non- recurring costs stemming from the recent re- alignment of operational functions [B«T, Sept. 27]. He added that these operational changes should result in "greater efficiency and sub- stantial economies in subsequent quarters." Another factor cited by Mr. Goldenson as contributing to the ABC Div.'s loss during the third quarter was the programming of the NCAA football series on Saturday afternoons. He reported that approximately 25% of this loss was sustained during the third quarter, and the remainder of the loss will be taken in the fourth quarter. "Barring any unforeseen changes," Mr. Gold- enson continued, "the increase in the number of sponsored programs over last year, together with the economies referred to above, will sub- stantially offset the NCAA loss in the fourth quarter." Mr. Goldenson explained that in order to build a "strong" television network, certain risks must be taken, as in the case of the NCAA games. These games, he said, are con- sidered "the oustanding fall sports series on television and have brought added prestige to the ABC network." He said the program is carried by more than 150 stations, and is at- tracting "one of the largest television audiences to watch a sports series." ABC-TV programs which started this fall, Mr. Goldenson asserted, reflect "improvement and progress" over last year, adding there are more sponsored and less sustaining shows on the television network. He made special ref- erence to the new Disneyland program, which premieres on ABC-TV on Wednesday. Earnings per share of common stocks, Mr. Goldenson reported, amounted to $.31 in the third quarter as against $.20 last year and to $.68 for the nine months of 1954 as compared with $.71 in 1953. Capital gains (net) for the third quarter and for the nine months were said to be $10,000 (loss) and $86,000 respec- tively, as against $63,000 and $4,377,000 in 1953. The latter figure was attributed prin- cipally to the sale of WBKB (TV) Chicago, following the merger of Paramount Theatres with ABC. ABC-TV Adds Three Stations, Uhf-Vhf W. Va. Combination COMBINATION vhf-uhf buy for ABC advertis- ers in the Oak Hill-Charleston, W. Va. market and the affiliation of three more tv outlets with the ABC-TV network were announced last week by Alfred R. Beckman, the network's national director of station relations. Effective Oct. 30, ch. 4 WOAY-TV Oak Hill and ch. 49 WKNA-TV Charleston will be avail- able to sponsors on a combination basis only. The Oak Hill outlet is owned and operated by Robert R. Thomas Jr., who also is general manager. Licensee of WKNA is Joe Smith Jr. Inc. The three new affiliates joining ABC, which bring the total to 212 member stations, are: ch. 8 WSIX-TV Nashville, Tenn., licensed to WSIX Inc.; ch. 8 WBTW (TV) Florence, S. C, owned by Jefferson Standard Broadcasting Co., and ch. 12 WEAT-TV West Palm Beach, Fla., licensed to WEAT-TV Inc. On Jan. 1, 1955, WEAT-TV will replace WIRK-TV as the ABC affiliate in West Palm Beach. RADIO-TV NETWORKS SET ELECTION PLANS ABC, CBS and NBC schedules call for 2,250 staffers to help in election roundups. COMPREHENSIVE election night coverage of congressional and gubernatorial contests is planned by radio and television networks. Starting schedules vary, but the networks plan to continue through the night until a trend toward Democratic or Republican control of Congress is established. ABC, CBS and NBC reported plans for utilizing about 750 staffers each for their cov- erage with about 250 people from each operat- ing out of New York and the remainder from strategic cities throughout the country. MBS' plans are not as extensive. DuMont plans no network coverage. In order to give television viewers a clear picture of developments during the evening the networks have prepared visual aids including over-all and regional maps, charts to plot the returns, and huge "scoreboards." CBS again has arranged to use Univac, Remington-Rand's electronic high-speed computer, to assimilate past and current election data and to analyze voting trends. Heralding the first major operation of its newly combined radio and television facilities, CBS-news reported that CBS Radio and CBS- TV operations will begin at 9 p.m. EST. CBS- TV has sold one-quarter of its coverage between 11 p.m. and conclusion to Roto-Broil Corp., Long Island City, N. Y., and an additional one- quarter to National Carbon Co. (Prestone Anti- Freeze). Supervision of both radio and televi- sion will be under Sig Mickelson, CBS vice pres- ident in charge of news and public affairs. NBC will begin coverage on television at 9:30 p.m. EST and on radio at 10 p.m. EST. Roto-Broil will sponsor one-half the period be- tween 9:30 p.m. and 1 a.m. EST on NBC-TV. William R. McAndrew, NBC director of news, will be in charge of election night activities. ABC's coverage of the election will begin on radio and television at 9 p.m. EST. Sponsorship on both radio and television will be by the Chevrolet Motors Division of the General Motors Corp. John Daly, vice president in charge of news, special events and public af- fairs, and Thomas Velotta, vice president and administrative officer for news, special events and public affairs, will supervise. Milton Burgh, director of news, will co- ordinate reports from 15 major cities for Mu- tual whose election programming is to start at 9 p.m. EST. Page 78 • October 25, 1954 Broadcasting • Telecasting ABC NAMES MITCHELL HEAD OF ABC-TV Oberfelder to succeed him as vice president-general man- ager of WABC-TV New York. PROMOTIONS of John H. Mitchell to vice president in charge of the ABC television net- work, and of Ted Oberfelder to succeed him as vice president and general manager of ABC- owned WABC-TV New York [B»T, Oct. 18], were announced last week by ABC President Robert E. Kintner. These appointments and one to be made "shortly" to designate a successor to Mr. Ober- felder as head of WABC New York operations, the announcement said, complete the realign- ment which led to the dismissal of scores of ABC personnel a few weeks ago, described officially as a "series of executive promotions and departmental consolidations" [B»T, Sept. 27]. The promotions for Messrs. Mitchell and Oberfelder are effective Nov. 1. Mr. Oberfelder currently is vice president and general man- ager of WABC. The announcement did not indicate whether his successor would get a vice presidency in addition to the general managership. In his new post Mr. Mitchell succeeds Alex- ander Stronach Jr., who "resigned" in the economy-dictated cutback of personnel in Sep- tember. He was with Balaban & Katz Corp. from 1931 until its parent company, United Paramount Theatres, merged with ABC in Feb- ruary 1953, at which time he joined the ABC Div. In the theatre end of the B&K operations for many years, he managed the company's WBKB (TV) Chicago from 1948 until the ABC-UPT merger and then became vice presi- dent and general manager of the station. He was transferred to New York as vice president and general manager of WABC-TV on July 1, 1953. Mr. Oberfelder joined ABC's advertising and promotion department in February 1945, be- came assistant director of the department in June 1946 and direc- tor in June 1947. Three years later he was made manager of WABC. He was named director of owned radio stations for ABC in March 1952 and elevated to a vice presidency the following December. He became vice pres- ident and general manager of WABC in July 1953 when the owned stations department was abolished in a move to give CBS-TV, Affiliate Board Hold Semi-Annual Meeting KEY CBS-TV executives met with the CBS Television Affiliates Advisory Board at a semi- annual meeting Monday and Tuesday at net- work headquarters in New York. In closed sessions, CBS-TV officials reported on major network developments and previewed future plans. The board, chairmanned by Glenn Marshall Jr., WMBR-TV Jacksonville, Fla., comprises E. K. Jett, WMAR-TV Baltimore; James C. Hanrahan, WEWS-TV Cleveland; Clyde W. Rembert, KRLD-TV Dallas; Philip C. Lasky, KPIX (TV) San Francisco, and Owen L. Sad- dler, KMTV (TV) Omaha. MR. OBERFELDER the network's key stations greater autonomy. In broadcasting since June 1934, he first served as director of promotion, merchandising and research for Hearst Radio. In 1937 he became promotion manager of the Philadelphia Inquirer and in October 1941 moved to WCAU Philadelphia in the same capacity. He was director of promotion, publicity, merchandising and research for WFIL Philadelphia from September 1943 until he joined ABC. Lethen Appointed CBS-TV Sales Development Manager EDWARD F. LETHEN Jr., deputy director of the Voice of America, has been appointed man- ager of network sales development for CBS-TV, effective Nov. 1, it was announced last week by William H. Hylan, vice president in charge of network sales. Mr. Lethen will succeed Ed- ward P. Shurick, now national director of sta- tion relations for CBS-TV. Before joining VOA, Mr. Lethen was with CBS Radio for three years as director of sales extension. In his VOA position, he planned the transfer of that agency's personnel and 14 studios from New York to Washington. For a time he also served as acting director of VOA. Prior to his first association with CBS, Mr. Lethen was with Macfadden Publications for 16 years and left that organization as adver- tising manager. Spectaculars Enliven P rog ra m m i n g — Weave r SPECTACULARS represent a "break" from the same, expected formats of "known schedule" shows, Sylvester L. Weaver Jr., NBC president, told a news conference before showing of NBC- TV Tonight at 8:30 at the network's Burbank studios last week. "You can play it safe," he said, "and give the public nothing but quiz shows, situation comedies and panels, and you'll probably do all right. Or you can spend a little extra money and bring a number of creative people into the act — producers like Otto Preminger — and have them try their hands at this medium. "Although there have been some changes in the original plans for color spectaculars," he said, Tonight at 8:30 is typical of what we are trying to do. "We're trying to create a form which makes sense commercially," he continued, but ad- mitted that at present, spectaculars are of a calibre and type not available on a "commer- cial" budget. As to success of spectacular form, network's Lady in the Dark, which was "anything but playing down to the audience," reached 10 million viewers, or a third of the available au- dience. "This is a creditable showing," Mr. Weaver stated. Considerable controversy has arisen around the form, he admitted, but as the public be- comes more conscious of the varied entertain- ment offered in the "lavish productions," they will go still higher in the public's esteem, he observed. KAKE-TV Connected by Bell CONNECTION of KAKE-TV Wichita, Kan., with Bell Telephone's nationwide network faci- lities has been announced. Programs will reach KAKE-TV from the Kansas City-Dallas radio relay route. Addition of the station to the system brings the total number of stations on the network to 341 and the number of cities served to 222. NETWORK PEOPLE Eric C. Lambart, sales staff, NBC Chicago, ap- pointed account executive, CBS-TV there. Philip I tld man appointed business affairs di- rector, CBS-TV Hollywood, succeeding Maurice Morton, who moves to McCadden Corp. (film production), same city. Reginald Gordon Jessup, news editor, CBU- CBUT (TV) Vancouver, to Canadian Broad- casting Corp., same city, as press and informa- tion representative. George Reeves, formerly with KWK St. Louis, to Thoroughbred Broadcasting System, Louis- ville, Ky. Dave Showalter, public affairs director, Colum- bia Pacific Radio Network, Hollywood, ap- pointed to L. A. City Civil and Air Defense public relations advisory committee. Donn B. latum, director, ABC-TV Western Division, Hollywood, appointed to California Governor's committee for employment of handi- capped. Roy Rogers and Dale Evans, personalities, NBC Radio and NBC-TV, to serve as co-chairmen, National Retarded Children's Week, Nov. 14-23. SELLING . . . 720J00V^k miL Gnrnt MlomL VoJUbq. ONE RONALD B. WOODYARD, PRESIDENT 980 KC • 5,000 WATTS PHONE HEADLEY REED CO. DAYTON, OHIO "THE CITY BEAUTIFUL" Broadcasting • Telecasting October 25, 1954 • Page 79 ZENITH, TOA BATTLE OVER PAY-SEE TV Zenith President McDonald challenges organized move by theatre owners to bury sub- scription television. AN ALL-OUT scrap developed last week be- tween Zenith Radio Corp. and Theatre Owners of America over subscription tv. What heretofore had been largely a skirmish gave promise of developing into a Donney- brook, as battle forces organized along the lines of the Theatre Owners of America and Zenith, advocate of Phonevision, one pay-as- you-see method of subscription tv. Comdr. E. F. McDonald Jr., Zenith presi- dent, promptly picked up the challenge implied in the organizational move of theatre owners to fight fee tv and preserve "free home tele- vision for the American people." The Zenith president asserted that the cam- paign to block subscription tv "will prove as futile as other attempts by other industries to kill off competition that might cut into profits." He expressed confidence that "congressmen from rural areas will not take kindly to any attempt to stop the one development that can give their constituents good tv." Comdr. McDonald issued his statement in response to the report that representatives of various groups representing about 95% of the nation's organized movie theatres had appointed a joint committee to combat subscription video. Representatives met in Chicago Oct. 15 and set up the unit, with Alfred Starr, president WANT TO SELL CANADA? One radio station covers 40% of Canada's retail sales CFRB TORONTO 50,000 WATTS, 1010 K.C. CFRB covers over 1/5 the homos In Canada, covers the market area that accounts for 40% of the retail sales. That makes CFRB your No. 1 buy in Canada's No. 1 market. REPRESENTATIVES United Stales: Adam J. Young Jr., Incorporated Canada: All-Canada Radio Facilities, Limited emeritus of TOA, and Truman Rembush, for- mer president of Allied States Assn., as co- chairmen. The group called on all other in- terested parties to join the campaign for "pre- serving free home television for the American people" by fighting pay-as-you-see tv. Other committee members included Philip Harling, Metropolitan Motion Picture Theatres Assn., treasurer; James Arthur, Southern California Theatre Owners, secretary; Abram F. Myers, Allied States Assn., and Herman Levy, TOA. Legal counsel will be handled by Messrs. Harling and Arthur. Comdr. McDonald noted a certain "irony" in the new committee's call for support from "all groups" and declared: "Movie exhibitors have fought tv every inch of the way. They have openly threatened mo- tion picture producers with reprisals if they released films to television. Theatre Owners of America has openly proposed that theatres band together to secure exclusive rights to great entertainment so that they might embalm tele- vision in the movie houses, and keep great entertainment from home tv." Skiatron Electronics & Television Corp., which developed Subscriber- Vision, countered that TOA had "declared an open war on sub- scription tv" and that its "initial statement makes it very clear that this is to be a war of misrepresentation." Skiatron President Arthur Levey maintained that toll television is not opposed to broadcast television nor intended to supplant it. "Our intention," he said, "is merely to supplement the present limited variety of programs avail- able over free tv." Theatre owners are apprehensive "presum- ably . . . because they feel vulnerable," he said, accusing them of "fighting a rearguard action against progress in the entertainment world" and of inconsistency in "posing as the great protectors of television" while at the same time promoting the use of closed-circuit the- atre television. Let the public decide, he said. TNT Purchases 50 GPL Units For Hotel Closed-Circuits PURCHASE by Theatre Network Television of 50 projection units from General Precision Labs, Pleasantville, N. Y., for use in hotel closed-circuit television was announced jointly last week by Nathan L. Halpern, president of TNT, and Hermann G. Place, president of General Precision Equipment Corp., GPL pa- rent company. The transaction was said to include "the first big-screen tv equipment designed and manu- factured for hotel closed-circuit tv." The an- nouncement stated that the new equipment will make possible simultaneous closed circuit busi- ness meetings "in as many as 50 hotels located in 50 different cities from coast to coast and will augment TNT's regular network of more than 100 theatres." "This will provide national coverage in hotels for the first time," Mr. Halpern said. "Closed- circuit tv has, up to now, been handicapped by the absence of good equipment in sufficient quantity for use in hotels which accommodate medium size audiences and are available at hours not practical for large film theatres. TNT's new pool of top quality projection equipment opens up these outlets for our net- work." Stone, Bluestone Appointed To Fill SRTS Sales Posts APPOINTMENT of Wallace Stone as eastern sales representative and of Harry Bluestone as western sales representative of Standard Radio Transcription Services Inc., Chicago, was an- nounced Thursday by Milton Blink, president of the firm. He said no plans have been made at this time for filling the vacancy created by the resignation of Gus Hagenah from the Chicago office and that for the present he would supervise all sales activity personally. Messrs. Stone and Bluestone are from Miami, Fla., and Hollywood, Calif., respectively. WBS Plans Seven New Series For Local Accounts by Jan. 1 ADDITIONAL series of seven radio programs, to be available for sponsorship Jan. 1, will be produced this year by World Broadcasting System, Pierre Weis, general manager of the package firm, announced last week. Titles of shows will be announced later. "The new shows that World is planning will make available to local advertisers high quality programs starring some of the top names in show business and will be sold at a minimum price," Mr. Weis said. Programs are in a half- hour format to be broadcast five days a week, 52 weeks a year. In addition, Mr. Weis said that World will continue to supply subscribers with merchandi- sing programs and sales tools designed to attract new revenue for the station. Among such aids are service-type jingles for gift occasions and weather jingles. Emerson, Shakespeare Series Planned by New Rust Company JOHN RUST of the radio-tv staff of U. S. Steel Corp.'s public relations department, is resigning to open John Rust Productions Inc., tv produc- tion firm, at 71 Broadway, New York. Top show which will be handled by the Rust or- ganization is a new series Crossroads, starring Faye Emerson. The half-hour dramatic series will be based on travelers aid cases. Irving Gaynor Neiman will be executive editor for Crossroads and also will write a num- ber of scripts. Another project of the firm is Love Scenes from Shakespeare, to be done with four actors as a concert reading with a small live orchestra. CetgCdCdCdCdC ******* WIDE BLANKET COVERAGE, CONCENTRATED AUDIENCE. BEST PROGRAM FACILITIES, AND NOW— 5000 WATT OUTPUT! JOS. WEED & CO. 579 FIFTH AVE., NEW YORK, CAN TELL YOU MORE ABOUT C HNS HALIFAX NOVA SCOTIA Page 80 • October 25, 1954 Broadcasting • Telecasting Ziv Sales at New High NOTING that Frederic W. Ziv Co. in the past year has produced more radio shows than ever before, Alvin E. Unger, vice president in charge of sales, reported last week that the sale of Ziv's transcribed radio shows have reached a new high this fall. This activity, he said, reflects advertiser de- mand for "quality radio properties." Among recent sales reported by Mr. Unger are I Was a Communist for the FBI for 52 weeks to Gettleman Brewing Co. in the Chicago market, adding to Gettleman's purchase of Mr. District Attorney for multiple markets in the Midwest; purchase of I Was a Communist for the FBI, also 52 weeks, by Land O'Lakes Bakery, for six markets in Wisconsin; The Cisco Kid buy of Snyder's Bakery for four Washington markets, programming three shows a week for 52 weeks; | It's Showtime in Hollywood by Gallo Wines for multiple markets including Seattle, Tacoma, Yakima, Spokane and Olympia, Wash., and The Red Skelton Show for Strietman Biscuit Co. in four Georgia markets, and Hour of Stars for the same company in Fitzgerald, Ga. Big 10 Plans Tv Offer A PLAN to offer for television in the Midwest the athletic events of the Big Ten for a period of 26 weeks immediately following the college football season was under preliminary study last week. A special four-man group of the Western Conference met in Chicago's LaSalle Hotel to discuss the proposal. It was expected that if the plan materializes, track, basketball, swimming and other sports events would be offered to Chicago tv stations. Among those attending the session was Kenneth (Tug) Wil- son, Big 10 commissioner. The conference has been on record for a regional or localized plan of college football telecasts. PROGRAM SERVICES PEOPLE Henry E. Hobbs, sales staff, WATV (TV) Newark, N. J., to Air Features Inc. (program productions), N. Y., as sales manager. Gerald Popper, formerly promotion executive, MBS, appointed public relations and publicity director, Muzak Corp., N. Y.; Marianne Brown, formerly with Masterworks Div., Columbia Records, N. Y., to Muzak as executive assistant to merchandising director. William A. Drake, manager, United Press, Omaha bureau, appointed UP business repre- sentative for Nebraska and Iowa, headquartered in Omaha; James R. Quinn, UP, Omaha, suc- ceeds Mr. Drake. Ashbel Green to literary dept., MCA Manage- ment Ltd., N. Y. PIRACY COPYRIGHT VIOLATION Our special INSURANCE answers the problem of claims in this field ADEQUATELY • INEXPENSIVELY WRITE FOR DETAILS AND RATES EMPLOYERS REINSURANCE CORPORATION INSURANCE EXCHANGE KANSAS CITY, MISSOURI — PROFESSIONAL SERVICES — Frederick McKittrick Dies; Advertisers Directory Head FUNERAL SERVICES were held Monday morning at the Fairchild Funeral Chapel in Brooklyn, N. Y., for Frederick C. McKit- trick, 76, president of George McKittrick & Co., publishers of directories of advertisers, who died Oct. 15 at his home in New Rochelle, N. Y. Mr. McKittrick had been associated for more than 50 years with the company founded by his late father. He became president of the firm in 1920. He is survived by a brother, James Mc- Kittrick, of New York and Chicago. PROFESSIONAL SERVICES SHORTS Robert S. Taplinger & Assoc. (public relations), N. Y., will open branch office in Miami Beach, Fla., at 305 Lincoln Rd., with Helen Baum in charge. Leonard B. Elliott Adv. has been established at 15 W. 44th St., N. Y., as radio-tv creative, consultation and business service for advertis- ing agencies, radio and tv stations, individual advertisers and related fields. Robert Davis Assoc. (film production), N. Y., appoints Melrick Landen Assoc., same city, for public relations. Television Corp. of Japan, Tokyo, appoints Phil Dean Assoc. (public relations), N. Y., for United States. National Assn. of Retail Clothiers & Furnish- ers, Washington, appoints Abbott Kimball Co. of Calif., L. A., to handle publicity for 1955 convention in that city. African Radio Productions Ltd., Johannesburg, South Africa, has appointed Dine & Kalmus (public relations), N. Y., as American repre- sentative. Cavanaugh & Shore Adv., N. Y., appoints Phil Dean Assoc., same city, to handle public rela- tions. Ursula Halloran & Assoc., N. Y., appointed by Dancer-Fitzgerald-Sample, same city, for public relations, publicity and promotion of The Vise, sponsored by Sterling Drug Inc., N. Y., on ABC-TV. Theatre Network Television Inc. (closed cir- cuit tv), N. Y., moves to 575 Madison Ave. Samuel Miller (radio-tv attorney), Washington, moves to 650 Washington Bldg., 15th St. & New York Ave.; phone: National 8-7377. PROFESSIONAL SERVICES PEOPLE Paul Richards, formerly production manager, Commercial Illustrators (art studio), Chicago, to Belnap & Thompson Inc. (sales incentive or- ganization), same city, as creative services manager; K. C. Millar, formerly retail copy chief, Montgomery, Ward & Co., Chicago, to Belnap & Thompson as copy chief; Clare Olson, formerly with William Hart Adler Inc. (adv.), Chicago, to company as art director. Louis Ford, formerly program director, WBUR Boston, to promotion dept., Fred Pittera Assoc. (promotion and production), N. Y. MANUFACTURING Gen. Sarnoff Foresees Tubeless, Portable Tv St. Louis Chamber of Com- merce hears RCA board chair- man predict small box picture control and all-purpose knob for tv set of future. BRIG. GEN. DAVID SARNOFF last week forecast the day when a tv set would not have a tube or a cabinet and when the picture would be controlled from a unit no bigger than a cigar box. The RCA board chairman addressed a St. Louis Chamber of Commerce luncheon last Tuesday in observance of "Light's Diamond Jubilee." He said that a new form of light — electronic light — is now in development to carry forward "the great work sparked by Edison." At the Sept. 27, 1951, celebration marking the 45th anniversary of his association with radio [B»T, Oct. 1, 1951], Gen. Sarnoff asked the research men gathered at the Princeton Labs for three "presents" they might invent by his 50th anniversary in 1956: a magnetic tape recorder for tv programs, an electronic air-conditioner and a true amplifier of light. He told his St. Louis audience "there is reason to believe I shall receive all three." The magnetic tape recorder already has been produced and functions in color as well as in black-and-white, Gen. Sarnoff said. Encourag- ing progress is being made on the electronic air-conditioner, he explained, with a laboratory model now being developed. "But in the context of this Diamond Jubilee THE SPOTLIGHT'S ON WE HT IN THE EVANSVILLE MARKET THRIFTY FIFTY PARLAYS CBS ADJACENCIES INTO CASH SALES No rash promises. No fabulous claims . Realistically scaled rates deliver the Evansville, Indiana market which we serve, and serve well, giving unduplicated CBS-TV coverage an area isolated from VHP REPRESENTED Nationally by Regionally by MEEKER TV, Inc. ADAM YOUNG St. Louis, Mo. WEHT Channel 50 Broadcasting • Telecasting October 25, 1954 • Page 81 MANUFACTURING of Light," Gen. Sarnoff declared, "what in- terests us most directly is the evidence that the light amplifier is not too far out of reach." He said, "I have seen this light amplification experimentally." As to the future of television, Gen. Sarnoff said: "I believe that the tv tube of today will eventually be eliminated. It will be displaced by a thin, flat screen like a picture on a wall. Or, it may be an easel-like frame that will set on your living room table and, being portable, can be moved to any other part of the room or house. "The pictures could be controlled from a little television box no bigger than a jewel case or a cigar box. No cabinet will be required." Gen. Sarnoff predicted "a knob will enable you to make the image larger or smaller, and in black-and-white or in color to suit your eye and your mood." On the subject of atomic energy, Gen. Sar- noff said that no crystal ball is required to foresee that in the near future, power will mean nuclear energy. WMAR-TV GETS RCA COLOR FILM CAMERA Manufacturer's first 3-Vidicon unit will handle 16mm, 35mm and 2x2 color slides. RCA has delivered to WMAR-TV Baltimore, Md., the firm's first commercial 3-Vidicon color tv film camera, it was announced last week. The new camera can be used with either 16mm or 35mm film projectors and provides simple and economical color telecasting of color motion picture films or slides, according to A. R. Hopkins, manager, broadcast equip- ment marketing, RCA Engineering Products Division. Mr. Hopkins said the 3-V film camera "will enable broadcasters to supplement appreciably their 'live' programming with a wealth of available color motion picture film and slides. It will prove particularly beneficial for smaller television stations which, for economic reasons, are now required to limit their color program- ming to network offerings." The new equipment employs three Vidicon pickup tubes and a light-splitting optical system of dichoic mirrors. Another feature is a 3-V optical multiplexer, into which may be fed the output of two motion picture projectors, either 16mm or 35mm, and a dual-disc, single-lens, 2 by 2 slide projector. Forty more tv stations are scheduled to re- ceive the new RCA camera in one to three months. They are: KFMB-TV San Diego; KHJ-TV Los Angeles; KHQ-TV Spokane; KPHO-TV Phoenix; KRCA (TV) Los Angeles; KRON-TV San Francisco; KSD-TV St. Louis; KSTP-TV St. Paul; WBAL- TV Baltimore; WBAP-TV Fort Worth; WBEN- TV Buffalo; WBTV (TV) Charlotte, N. C; WBZ- TV Boston; WCBS-TV New York; WCCO-TV Minneapolis; WCHS-TV Charlestown, W. Va.; WDAF-TV Kansas City; WDEL-TV Wilmington, Del.; WDSU-TV New Orleans; WFIL-TV Phila- delphia; WFLA-TV Tampa; WGAL-TV Lancaster, Pa.; WHAM-TV Rochester, N. Y.; WJAC-TV Johnstown, Pa.; WJAR-TV Providence, R. I.; WKY-TV Oklahoma City; WNBK (TV) Cleve- land; WNBQ (TV) Chicago; WPTZ (TV) Phila- delphia; WRC-TV Washington, D. C; WRCA- TV New York; WSAZ-TV Huntington, W. Va.; WSB-TV Atlanta; WSM-TV Nashville; WSYR- TV Syracuse, N. Y.; WTMJ-TV Milwaukee; WTPA (TV) Harrisburg; WTVR (TV) Richmond; WTVT (TV) Tampa, and WTVW (TV) Milwau- kee. RCA Cuts Price on Camera Pickup Tube for Color Tv DECREASE in the suggested user price from $1,900 to $1,700 of the RCA camera pickup tube for color tv broadcast service was an- nounced last week by the tube division of RCA. The revision in price will provide broadcasters with color cameras employing a simultaneous pickup system, with an overall saving of $600 per camera since three RCA pickup tubes are required in each camera. Described as the first commercial camera tube with the sensitivity required for color tv, it was placed on the market last May. Increased tube production, because of mounting demands from broadcasters and equipment manufactur- ers, resulted in a cost saving which is now being passed on to tube users, it was pointed out. MANUFACTURING SHORTS Deltron Inc., Phila., has developed self-con- tained, portable resistance-capacitance bridge that increases speed and accuracy of making measurements on capacitors from 10 mmf to 50 mfd and resistors from 10 ohms to 50 megohms and can be used for making con- tinuity measurements on circuits, coils and transformers, according to company. Califone Corp., Hollywood, announces four- speed transcription player with 10 w undistorted amplifier having frequency response within 2 db 30 to 20,000 cycles. General Electric Co., Syracuse, N. Y., an- nounces establishment of communication equip- ment center at Redwood City, Calif., to serve demand for GE two-way radio equipment in western states. Prodelin Inc., Kearney, N. J., announces 50 kw Tri-Loop vhf tv antenna with power gains from 2 to 17 ". . . possible to deliver 316 kw ERP ORRadio Industries Inc., Opelika, Ala., ap- points J. E. Joyner Jr., Atlanta, as representa- tive for southeast. JFD Mfg. Co., Brooklyn, has out eight-page, two-color brochure, complete with photographs, diagrams and charts, evaluating engineering efficiency, construction and design of Roto King rotator. Emerson Radio & Phonograph Corp., N. Y., and Stromberg-Carlson Co., Rochester, N. Y., have announced $10 increase on tv model list prices and $10-$20 increase on various lines, respectively. MANUFACTURING PEOPLE H, Joseph Sarlin appointed vice president and general manager, DuMont Illinois Inc., Chicago, newly-created distributor subsidiary, Allen B. DuMont Labs, Clifton, N. J. M. C. Thomsen, management engineering con- sultant, elected executive vice president, Wilcox- Gay Corp., Charlotte, Mich. Walter S. Bopp and Edward V. Stirbis appointed Latin American and Eastern Hemisphere sales manager, respectively, Avco Mfg. Corp., N. Y.; Charles Todd Lee appointed division marketing and advertising manager. Fred Okon, advertising and sales promotion manager, CBS-Columbia Distributors Inc., N. Y., appointed advertising manager, CBS- Columbia, Long Island City, N. Y. F. Gene Abrams appointed sales promotion manager, Motorola Inc., Chicago. Frank P. Fern, manager, Hoffman Sales Corp., Seattle, to Hoffman Radio Corp., L. A., as products manager. Henry W. Jones, eastern regional sales manager, photolamp dept., Sylvania Electric Products Inc., Syracuse, N. Y., appointed merchandising manager of department. Lee Schoenfeldt, distribution analyst, major appliances div., General Electric Co., Louisville, Ky., to GE radio-tv dept., Syracuse, N. Y., as marketing research manager. Stanley Kramer, sales engineer, semi-conductor div., Radio Receptor Co., N. Y., appointed assistant sales manager of division. FEATURES of RCA's new 3-Vidicon color tv film camera are discussed by A. R. Hop- kins (I), manager of RCA broadcast equipment marketing, Engineering Products Div., and Carlton G. Nopper, chief engineer, WMAR-TV Baltimore. The ch. 2 station will celebrate its seventh anniversary Wednesday. Page 82 • October 25, 1954 Broadcasting • Telecasting and teJth ican Society of Composers^ "AQtnors Publishers. As the oldest U. S. society of popular song writers and publishers, ASCAP can look back on 40 years of tumultuous strug- gle to obtain what it considers fair payment from the users of the music its members produce. For half of those 40 years broad- casters have been the biggest users of ASCAP music, and, not inexplicably, the struggle has been directed principally against them. Radio, television and ASCAP have grown up together. In the late 30s ASCAP's total revenue averaged about $6 million a year, two-thirds of it derived from radio broadcasters. This year the society expects to take in about $20 million — $17 million of it from radio and tv. Like growing youngsters anywhere, broad- casting and ASCAP have had their violent quarrels. There is evidence, however, that the two have now reached a state of ma- turity where understanding and amicable settlement of differences are no longer the exception but the rule. Knowing they can- not easily live apart, they are learning to live together. The association between broadcasting and ASCAP began on Feb. 1, 1923, when the society issued its first license to a broad- r mCv rightecfts^SCAP^mJbepr The A$tatiari\ mer- was' KFJ^bs^Angeles. ThV^fe8TforT^he license was '$200 a year. Radio broadcasting was then less than three years old and definitely still in the novelty stage. The course of the industry was as yet uncharted. Only at WEAF (now WRCA) New York, which in a few months — August 1923 — would put the world's first radio commercial on the air, was the future of broadcasting as a major advertising me- dium as much as a dream. Even that early, however, one thing was evident. Music was going to be an impor- tant part of radio programming. So ASCAP, which, while only nine years old in 1923, had already fought and won a number of major legal battles to demonstrate the right of copyright owners to prohibit the use of their music in ballrooms, restaurants and elsewhere without their permission, de- termined to avoid future trouble by estab- lishing its right to license broadcast stations from the outset. ASCAP's organization in 1914 stemmed from a determination of Victor Herbert and some other popular songsmiths and music publishers of that day to get the benefits of their work that are guaranteed by the U. S. Copyright Act, which gives the copyright holder control over the "public perform- ances for profit" of his copyrighted com- positions. The yea^^pw^ Mr. a restaurant" wKe^e^ ~runejjn^Ufead^^^3fi€::c:ase when the court agreed with^-^^pn?p5ietor's defense that he did not charge~adrnission to the restau- rant, that therefore the performance was not "for profit" and hence there was no requirement for him to pay a performance fee. With an organization to finance the fight and the legal genius of ASCAP's founder- attorney, Nathan Burken, to guide it, the Herbert suit was pushed all the way to the U. S. Supreme Court. There, the question of what constitutes "performance for profit" was settled in an opinion by the late Justice Oliver Wendell Holmes, who said: "If the rights under the copyright are infringed only by a performance where money is taken at the door they are very imperfectly protected . . . The defendants' performances are not eleemosynary. They are part of a total for which the public pays, and the fact that the price of the whole is attributed to a particular item which those present are expected to order is not im- portant . . . "If music did not pay it would be given up. If it pays, it pays out of the public's pocket. Whether it pays or not, the purpose of employing it is profit and that is enough." Many subsequent court cases have been decided in accordance with the Holmes dictum that any use of copyrighted material by a commercial user is a use for profit — a THIRTEEN OF THE MANY WHOSE WORK IS ASCAP PROPERTY WILLIAM HANDY RICHARD RODGERS OSCAR HAMMERSTEIN HARRY WARREN COLE PORTER ALEX KRAMER Page 84 • October 25, 1954 Broadcasting • Telecasting sustaining broadcast is a good example. A broadcast also has been defined by the courts as a public performance, despite an absence of spectators in the studio at the time. ASCAP's only function is to serve as a clearing house for the bulk licensing of public performance rights; these rights are its sole concern. Writers — both composers and lyricists — deal directly with publishers regarding royalty payments for sheet music and phonograph record sales (record royal- ties being limited by statute to two cents per composition per record) . The publisher handles all arrangements for marketing the publication and recording rights. In its early years, ASCAP's chief sources of revenue were restaurants, dance halls, hotels, movie and vaudeville theatres. The advent of- commercial broadcasting soon changed that picture. By 1932, Gene Buck, long-time ASCAP president, told a Con- gressional committee that of the Society's income of approximately $2 million a year, radio contributed some $900,000, the movies (now with sound) about $700,000, with $400,000 coming from dance halls, cabarets and other public places of amusement. At that time, ASCAP's licenses to broad- casters were individually negotiated on a somewhat elastic basis of power, popularity and card rates which was not particularly satisfactory to either side. Times were tough for all types of commercial entertain- ment in those depression days; sales of sheet music and records had plummeted to small fractions of their previous heights and the song writers and publishers were not slow to place the blame on broadcasting, which gave the public its musical entertainment at home and at no cost. They felt that it was up to radio, through its ASCAP fees, to replace sheet music and records as their major source of income. The broadcasters wanted popular music for their stations, which meant that they needed ASCAP licenses, but they placed a somewhat different value on them than did the song writers and publishers. They re- sented the virtual monopoly that ASCAP held on the tunes the public wanted to hear and wondered if this did not constitute a violation of the anti-trust laws. They were sure it gave ASCAP a bargaining power that outweighed any that they could muster. All through the 30's the broadcasters chafed under what they considered ASCAP's exorbitant prices for the use of its music on the air. They made a number of unsuc- cessful attempts to build up a competitive source of music, to get Congress to amend the copyright act to reduce infringement penalties, and to have the courts dissolve ASCAP as an illegal monopoly. But they went on buying ASCAP music, at rates raised to 3% of the stations' gross income in 1933, 4% the next year and 5% from 1945 through 1940. In 1932, E. C. Mills, who had been head of NBC's Radio Music Co., joined ASCAP as general manager, succeeding Julius C. Rosenthal, who had died the previous De- cember. Five years later, Mr. Mills was given the newly created post of chairman of ASCAP's administrative committee, with John G. Paine resigning as chairman of Music Publishers Protective Assn. to become general manager of ASCAP. It was Messrs. Mills and Paine who represented the Society in its dealings with broadcasters through the troublesome late 30's. The crisis in ASCAP-radio relations oc- curred in the summer of 1939. Determined not to be caught unprepared when their cur- rent licenses expired on Dec. 31, 1940, the broadcasters at the NAB convention in July 1939 appointed a committee to find out what terms ASCAP had in mind for its new li- censes. When Mr. Paine told the committee that it was too early and ASCAP had no proposal to make, NAB called a special convention in September at which Broad- cast Music Inc. was organized as an industry- owned source of music designed to furnish ASCAP with some real competition. Mr. Buck Goes to Jail From then on the break was inevitable and when ASCAP did offer its new ten-year licenses, with increased network fees offset by reductions for smaller stations, it found few takers. Emotion ran high on both sides. When A. J. Mosby, KGVO Missoula, Mont., filed charges of conspiracy and extortion against the radio networks and ASCAP, the networks filed written answers refusing to waive extradition for their executives, but ASCAP did not and its president, Gene Buck, spent Feb. 22nd in jail in Phoenix, bail being unobtainable with banks closed for the holiday. ASCAP charged the broadcasters with persecution; radio retorted that Mr. Buck was a deliberate martyr. ASCAP spokesmen were denied a place on NAB's 1940 convention agenda. Radio was girding itself for war, largely through BMI's acquisition of musical catalogs, which gave radio the rights to some 250,000 com- positions of all types, plus provisions for the radio use of thousands of numbers in the public domain. Came 12:01 a.m., Jan. 1, 1941. Came Jeannie With the Light Brown Hair and thousands of too-familiar oldies and un- familiar newies. But the public did not revolt and the broadcasters did not break ranks. Then a third party got into the act — the Dept. of Justice — with anti-trust actions that soon wrested consent decrees from both ASCAP and BMI. The war was over and although peace negotiations were lengthy, before the end of the fall season the tunes of Irving Berlin, Cole Porter and other ASCAP writers again came from every radio. In addition to the familiar blanket license for unlimited use of the ASCAP repertoire, now offered at the reduced rate of 2.25% of net income for stations (2.75% for net- works), stations also were given for the first time the opportunity to buy the use of ASCAP music on a per program basis, pay- ing only for music actually used. The per program scale was 8% of the time charges for the program containing ASCAP music, or 2% if the music was used only for themes or background. The new ASCAP license contracts were immediately accepted by the four nation- wide radio networks and by most stations, all the networks and better than 95% of the stations taking blanket licenses. The contracts ran through Dec. 31, 1939, with clauses for nine-year extensions on the same terms, and it is indicative of the changed radio relationship to the Society that the renewals went through automatically and without any expressions of concern, let alone cries of anguish, from either the creators or the users of music. Meanwhile, television had been added to the broadcasting scene. At first, ASCAP issued gratis licenses to the tv stations and networks for the use of its music, but in 1949 the Society decided that tv was now well enough established to begin paying for its music as radio did. After months of negotiations, five-year blanket licenses, retro- active to Jan. 1, 1949, and running through Dec. 31, 1953, were drafted and signed by the tv networks and some stations at terms roughly those of radio plus 10%. The ma- jority of tv station operators, however, held off, waiting to see what sort of per program licenses they would be offered. A tv per program committee headed by Dwight W. Martin, WLWT (TV) Cincin- nati, was formed and meetings with ASCAP management began, with expectations that the task would be concluded by the end of the year. But December 1949 — and De- cember 1950 — came and went without an agreement. In March of 1951 ASCAP mailed tv stations per program licenses of its own devising at fees of 8.5% of card rate for tv stations with annual grosses of less than $150,000 a year, 9% for those with gross incomes between $150,000 and $300,000 and 9.5% for those with grosses of over $300,000. Because these tv license fees were based IRVING CAESAR L. WOLFE GILBERT IRVING BERLIN PAUL CUNNINGHAM JOAN WHITNEY JEROME KERN JOHN T. HOWARD Broadcasting • Telecasting October 25, 1954 • Page 85 PARTNERS IN THE FUTURE By Stanley Adams, President American Society of Composers, Authors and Publishers BROADCASTING • TELECASTING is devoting a portion of this issue to an explanation of ASCAP — what the So- ciety is, how it functions and its value to the radio-tv industry. This year marks the 40th anniversary of the founding of the Society. In spite of the fact that ASCAP has existed for more than a generation, incorrect and faulty misconceptions concerning the Society continue to be current. We are confident that in these pages most or all of these misconceptions will be corrected. ASCAP is proud of its service to the broadcasting industry since the infancy of radio. We are happy to provide the bulk of music which has made the broadcast- ing and later the television industry the great mediums of entertainment they are today. Some members of the industry may have forgotten this significant fact — dur- ing the infancy of radio ASCAP allowed the first stations to perform its music free or for nominal compensation. Again when television appeared in the 1940's, ASCAP freely allowed the telecasters to use its repertory during the experimental period without compensation of any kind. In both cases it was only when adver- tisers began sponsoring programs on a large scale that ASCAP asked the indus- try for a just share in the income result- ing from the use of its members' property. This example, I am sure, is only one case of many where ASCAP has demon- strated a flexibility of practice and an ability to see the other fellow's point of view. It is the Society's intention to continue to devote considerable effort to help its customers make more profitable use of the ASCAP repertory. To this end, we have recently organized a Station Rela- tions Division headed by the Assistant Sales Manager, with representatives in key cities. These ambassadors of good- will have already been well received and have demonstrated their usefulness. Now in preparation is a series of program aids, designed to inform program man- agers of recorded ASCAP compositions available, broken down by frequently used categories. I have made a number of personal visits to broadcasters and telecasters in major cities, and look forward to making more such visits in the near future. Everywhere I have been most cordially received. It is a favorite indoor sport of people in the entertainment industry — especially on anniversaries — to attempt to gaze into the future. Owning no crystal ball, I am unable to say what our next forty years will bring. Of one thing, however, I am certain — that in the future, as in the past, composers, authors and publishers of America and the users of their music will learn more about each other, and will gain increased understanding of their role as partners in the great American entertainment enterprise. on one-time card rates, rather than on actual station income from business largely subject to volume and frequency discounts, the tv per program fees worked out to appreciably more than the radio per program fees of 8% on net income and the tv stations re- jected them. Instead, a group of 56 tv broadcasters banded together in July and went into the U. S. District Court in New York, asking the court to set fair music fees, as provided for by the consent decree. With its answer the following month, ASCAP asked the court to relieve it of the necessity of offering per program as well as blanket licenses to any station licensed by BMI and also to have the definition of program extended to include adjacent an- nouncements. While both the broadcasters' and ASCAP's petitions were awaiting hearing, attorneys for both groups began holding informal dis- cussions of the points of issue and eventually made sufficient progress to warrant the re- sumption of negotiations. With the end of the original tv blanket licenses imminent, the scope of the tv station committee was broadened to include these as well as per program contracts. The road of the negotiators was anything but smooth. On the one side, ASCAP Page 86 • October 25, 1954 members pressed for an increased share of the income of this expanding new medium of television; on the other, the tv broad- casters pushed just as energetically for a reduction in the percentage-of-gross scale, arguing that in tv the grosses are much larger than in radio, but the net income is not. The negotiators were fully aware of the hazard of leaving a final determination to a court which, however wise and impar- tial, would still be ignorant of the many considerations involved, and they deter- mined to work out a deal that both sides could live with. In December 1953, a tentative agreement was reached and in March new licenses were distributed, giving stations the choice of a blanket license figured roughly on a scale of radio-minus-10% or a per program license at 9% of net revenue for the period (4% if the music is on films and for back- ground only). Network license fees were similarly reduced, but with a proviso that the combined ASCAP revenue from the tv networks for any year of the new contract should not fall below the 1953 total. Retro- active to Jan. 1, 1954, the current tv licenses run for four years, rather than five, so that they will terminate a year before the end of ASCAP's radio licenses. Most of the nation's tv stations and all the tv networks have by now taken one or the other ASCAP license, all networks and the vast majority of stations again choosing blanket licenses. While the court action is still pending, it presumably will be with- drawn as soon as all its parties (nearly double the original 56) have signed with ASCAP. THE CONSENT DECREE In a paper delivered in May 1952, at a U. of Chicago Law School conference on "The Arts, Publishing and the Law," Her- man Finkelstein, ASCAP general attorney, described the consent decree entered into in 1941 and modified in 1950 as represent- ing "a realistic approach to the special prob- lems of marketing a right which can only be marketed when a great number of works can be offered in bulk. The only alternative," he said, "would be either habit- ual copyright infringement and hit-or-miss redress, or the complete avoidance of the use of contemporary works. Either alter- native would spell chaos or complete stag- nation. "To facilitate the free flow of commerce in musical compositions rather than to re- strain it," Mr. Finkelstein said, the consent decree provides: "(a) the Society must not license any rights other than non-dramatic performing rights in musical compositions; "(b) the member must be free to license users directly without the Society's inter- vention; "(c) membership in the Society is avail- able to any composer or author of a copy- righted musical composition who has had at least one of his works regularly published, and to anyone actively engaged in the music publishing business whose musical publica- tions have been used or distributed on a commercial scale for at least one year and who assumes the financial risk involved in the normal publication of musical works; "(d) The Society is governed by a Board of Directors, consisting of 12 writers and 12 publishers, which is elected by the mem- bership every other year on a basis in which the members' participation in royalties de- termines the number of votes he may cast in the election of directors; writer members voting for writer-directors and publisher members voting for publisher-directors; "(e) in the distribution of royalties to members, primary consideration must be given to the performances of a member's works as shown by objective surveys; "(f) if any member is dissatisfied with his apportionment of royalties, he may ap- peal to a special panel presided over by an impartial chairman; "(g) The Society must make available to broadcasters a form of license in which the payment for uses of its works is determined by the amount paid for the use of the sta- tion's broadcasting facilities in presenting the particular program in which composi- tions in the Society's repertory are used (This form of license is commonly referred to as a 'per program' license) ; "(h) in the case of radio network pro- grams and motion picture films used in theatres, the Society's license must be ob- tained by the radio network and the motion picture producer respectively, rather than by the individual broadcasting station or the motion picture theatre. This principle Broadcasting • Telecasting GEORGE MAXWELL GENE BUCK DEEMS TAYLOR FRED E. AHLERT OTTO A. HARBACH STANLEY ADAMS 1914-1924 1924-1942 1942-1948 1948-1950 1950-1953 1953- ASCAP'S PRESIDENTS of licensing the network or the producer is called 'clearance-at-the-source'." The traditional policy at ASCAP has been to leave to the publisher members of the board the jurisdiction of distributing royalties among the publisher members (who elect them), with the writer board members, constituting the Writers' Classification Com- mittee, holding similar authority in distribu- tion of writer royalties. The Society's en- tire income, minus cost of operation (which has been brought down from more than 33% to about 19% of the total, Saul H. Bourne, treasurer, reported at the 1954 an- nual meeting), is distributed quarterly, half to the publishers, half to the writers. For many years the Writers' Classifica- tion Committee divided ASCAP 's writer members into about 20 classes, all members of each class receiving the same royalty. Assignment to a class, promotion and de- motion were made periodically by the Com- mittee after exhaustive study of the writers' catalogs. As the membership grew and the research and mathematics required for clas- sification grew with it, so, too, grew the members' dissatisfaction with this method. In 1950, a new system was worked out, with the performance factor made the prime con- sideration of the distribution system, at the insistence of the government. Credits for commercial performances of the more than two million copyrighted mu- sical works in the ASCAP repertory are amassed through a continuous survey. Since a complete compilation of all performances would be prohibitively expensive, if not physically impossible, the Society conducts its own poll, based largely on the complete performance records of the radio and tv networks, augmented with spot checks of arbitrarily selected groups of stations. From the survey it is possible to compile perform- ance credits for all members, the results being reflected in their quarterly payments. Performance credits are shared equally by the creator (composer and/or author) and the publisher. If two lyric writers, as sometimes happens, work with one com- poser, the performance credits would be divided 50% to the publisher, 25% to the composer, 12.5% to each writer. If two publishers share the performance credit, the publisher's share is split two ways. Performances may also be weighted in figuring credits. Songs, jingles, background cues and new copyrights on public domain material receive less credit than original works regularly programmed. Serious mu- sic— symphonic, concert and choral works — receives special consideration, based on length of performance. The calculations required to insure the proper distribution of ASCAP revenue to its members are done mostly by automatic machinery, but even so, a large staff of accountants is needed. Because of the vol- ume of this work and the time it takes, the membership, which is reclassified each Oct. 1, receives royalty checks based on the surveys of the previous year. The publishers' distribution formula is relatively simple; the writers' somewhat more complicated. The money for each quarterly payment is divided into four funds: accumulated earnings fund, 20% ; sustained performance fund, 30%; availability fund, 30%; current performance fund, 20%. In preparing the distribution, it is necessary to determine the dollar value of the total of credits each member has in all four funds. The current performance fund is distrib- uted on the basis of performance credits amassed during the calendar year just pre- ceding and the sustained performance fund on the basis of five-year averages. The availability fund was created in order to avoid violent dislocations in a member's income resulting from sharp fluctuations in his sustained performance ratings. The ac- cumulated earnings fund is based on two factors, sustained performance rating and length of membership, recognizing seniority. Another recognition of seniority was given in 1952 by the ASCAP board which adopted a plan for supplementary payments to pioneer members whose annual royalties are less than $5,000. Such members elected in 1914 receive $1,000 a year, with $750 for members elected in 1915-16-17 and $500 for those elected in 1918-19-20, the money coming from the general fund. Dues of ASCAP members — $50 a year for publishers, $10 for writers, $5 for pro- bationary writer members, aggregat- ing some $60,000— go into a relief fund to which the board may allot further sums from the gen- eral fund if needed. ASCAP members may die, one in five is deceased, but their memberships live on with their music, the royalties being paid to their estates for the life of the copy- rights, 56 years from the date of issue. Where does the money come from? One source is motion pictures. ASCAP used to collect these fees from the theatres, but about five years ago a court ruling resulted in adoption of a clearance-at-the-source system here as in network broadcasting, and now the major producers of movies deal directly with ASCAP for the use of its music in their pictures. Theatres still pay directly for music they use outside of that on the sound tracks for the films. Together, the producer and ex- hibitor payments replace those which were formerly collected exclusively from theatres on a scale based on their seating capacities. Dance halls, restaurants and hotels also pay ASCAP for the right to perform its tunes. Hotel payments are based chiefly on the sums paid the performing artists, with a ceiling of $2,600 a year. Dance halls and restaurants are charged by audience capacities and amount of music they use. Wired music concerns also pay ASCAP for the use of its music. The only major public performer of music for profit who does not pay is the juke box, expressly ex- empted from royalty payments by the copy- right law, which was adopted at a time when a coin-operated phonograph was listened to through ear-phones which limited the au- dience of any performance to a single in- dividual. ASCAP and other copyright li- censors, including BMI, are trying now to get the law amended so that they can col- lect from juke boxes as from other users. But the main source of ASCAP revenue is the broadcasting industry, the radio and tv stations and networks whose combined payments are estimated to amount to about 85% of ASCAP total income. And, ac- cording to ASCAP executives this is no more than fair. In the good old days, (Continued on page 103) IMPORTANT in ASCAP's dealings with broadcasters: the late John Paine (I), who in 1937 became general manager of ASCAP, suc- ceeding E. Claude Mills (c), who, after five years in that post, then became chairman of ASCAP's executive committee. Mr. Mills is now copyright consultant to Earle C. Anthony, owner of KFI Los Angeles. Herman Finkelstein (r), ASCAP's general attorney, played a major role in negotiating license agreements with tv broadcasters. Broadcasting • Telecasting October 25, 1954 • Page 87 LOUIS BERNSTEIN Vice President GENE BUCK IRVING CAESER PAUL CUNNINGHAM ^^^^^^ MAX DREYFUS OTTO HARBACH Vice President JOHN TASKER HOWARD Secretary STANLEY ADAMS President L. WOLFE GILBERT ASCAP BOARD OF DIRECTORS Forty years ago a small group of songwriters and publishers formed the American Society of Com- posers, Authors and Publishers, with two objectives in mind: • To protect the rights of composers and authors and their publishers to just compensation for public performance of their ivorks for profit. • To serve as a convenient clearing house for commercial users of copyright music. Since 1914, the American people have gained a better understanding of the unique contribution to national life made by musical creators, and a clearer recognition of their need for some measure of economic security in order to add new works to the American repertory. The ASCAP directors are proud of the service the Society has performed over the years to its Members, its Customers, and the Public. GEORGE W. MEYER Assistant Secretary DEEMS TAYLOR HERMAN STARR GUS SCHIRMER J. J. ROBBINS BERNARD GOODWIN DONALD GRAY Page 88 • October 25, 1954 OSCAR HAMMERSTEIN 2nd A. WALTER KRAMER ALEX KRAMER JACK MILLS ABE OLMAN Broadcasting • Telecasting V 41 thei* v d to t»e Broadcasting • Telecasting October 25, 1954 • Page 89 ANNIVERSARY <5 Speech of President Stanley Adams, opening the 40th Anniversary Dinner of ASCAP, March 30th, 1954 0: rNCE upon a time, which in this instance was 40 years ago, there were a few hands that began to weave the strands of the tapestry that today is called ASCAP. These weavers came from many places and each brought with him a magic cloth. Magic because it could not be seen, magic because it could not be touched, and strangest of all, it was magic because every sympathetic and know- ing heart could see it and be touched by it. It was woven from musical strands that each weaver contributed from within himself — the golden silk of the ballad, the deep rich indigo of the blues, the multi-colored quilting of the novelty. These were great artisans and they worked lovingly and diligently. Then, one day, since they all had great hearts, they stepped back from the loom and gazed in wonderment at the beauty they had wrought. Then from all over the land, other hearts coveted the tapestry to hang on their walls, not necessarily to dream before it, or to be thrilled by it, but because they felt that they could collect pieces of gold and silver from their neighbors, who with good hearts, would pay to come in and be comforted by it. This they did but questioned the right of the weavers to expect payment. A wise man in the village was sympathetic to the plight of the weavers and he gathered them together, and like the good shepherd, took them to a distant village where there sat a great and learned judge. The judge pondered a long time over the question as argued by the wise man, and he rendered a decision in favor of the creators of the tapestry thusly : "// music did not pay it would be given up. If it pays it pays out of the public pocket. Whether it pays or not the purpose of em- ploying it is for profit and that is enough." This encouraged the young weavers, who without this great decision might have re- mained only apprentices. Without the original few and their one wise man, the golden silk would have tarnished, the deep rich indigo would have faded, and the multi-colored quilting would have lost its sparkle. Fortunately this did not happen. In- stead, the few pieces of cloth have become many, the 192 weavers have become 3963, the gentle hum has swelled to a mighty chorus and there is music throughout the land. And here we are, tonight, to celebrate the 40th birthday of ASCAP and to pay homage to the visionaries who converted a dream into a reality, an unnurtured seed into a rose and an intangible tapestry into an economic umbrella. Will each of you, now, at this precise second, please search your innermost thoughts and extract therefrom what ASCAP has meant and what sad changes would result with its disappearance? It shall not disappear because youth has car- ried the torch that was lit by age and because the new has replenished the old. But tonight still belongs to the nine ring-masters of destiny what sat around a table at the first supper forty years ago. It is with reverence and with deep emotion that I call the roll of those who stood up to be counted. Silvio Hein Victor Herbert Louis Hirsch Raymond Hubbell Gustave Kerker Glen MacDonough George Maxwell Jav Witmark and the wise man, Nathan Burkan. We broke bread tonight because they broke bread that night. We are singing in a full voice now because they sang in a small voice then. We gaze from the roof of a shining tower because they labored to build a firm foundation and, ladies and gentlemen — we are because they were. Page 90 • October 25, 1954 Broadcasting Telecasting MASS COMMUNICATIONS create vast new audiences si The 40 years of ASCAP history span the development and growth of one of America's most amazing industries — mass communications. No branch of American inventive genius has brought so many changes in the daily living habits as the science of electronics which has produced one new miracle after another — among them radio, talking pictures, television, recording devices. Today the U. S. boasts more radios, record players, television sets than all the rest of the- world combined. Consequently, wherever our citizens may be — their homes or offices, public places or automobiles, seashore or mountains — they have easy access to some device which plays music for their enjoyment. In contrast to the days of individual enjoyment by means of sheet music, when there was a piano in almost every home, mechanization of music enables tens of millions of our citizens to hear the same musical notes simultaneously throughout the land. Mechanization has also been a major stimulus to many new. entertainment enterprises. Does this mean standardization and a dead level of mediocrity? Most objective observers say no. Public taste has been improved, not cheapened, since the era of mass audiences began. While whole new industries have been growing around mass communications transmission, the talent of the American musical creator has been equal to the challenge of the machine. 7s No matter how big the multi-billion dollar mass communications industry becomes, there will never be a substitute for the genius of the creative individuals upon whom this vast framework depends. s Broadcasting • Telecasting October 25, 1954 • Page 91 Page 92 • October 25, 1954 Broadcasting • Telecasting a/sways* / In 1920, when Station KDKA first startled Pittsburgh listeners with the strains of "Avalon" rendered through a carbon mike, ASCAP was 6 years old. It had never distributed a dime to its 100 members, and was too poor even to afford a fee to its General Counsel, Nathan Burkan. Today, the broadcasting industry has expanded from a single commercial station to more than 3000. The ASCAP membership has grown from a handful to over 3000 writers and 600 publishers. Music consistently furnishes the backbone of program material used on the airways. The broadcasting industry, in turn, provides the major share of the revenue composers, authors and publishers receive through ASCAP. We the creators and you the broadcasters — have been important to each other for a long time. In earlier years, our brotherly relationship was sometimes marred by youthful differences of opinion. But by and large, it's been a healthy process of growing up together. ' ASCAP, on its 40th Anniversary, is proud of its contribution to broadcasting and its good relations with the broadcasting industry. In the years ahead, ASCAP will strive even harder to serve the musical needs of the broadcasters. As a recent step in this direction, ASCAP created a Stations Relations Division, j» headed by the Assistant Sales Manager, to work directly in the field with broadcasters. « In the future, as in the past, broadcasters will find ASCAP music the best salesman of the airways — with the strongest listener and sponsor appeal. r- THE AMERICAN SOCIETY OF COMPOSERS, AUTHORS AND PUBLISHERS 575 Madison Avenue, New York 22, N. Y. f \ L J . o o o g • Telecasting October 25, 1954 • Page 93 WHAT MAKES A SONG A HIT? Ask any user of ASCAP music — network exec, program manager, deejay, ork leader, night spot op, roller rink prop : Why do some songs lead the parade — and remain popular through the years? Why do others flare up like rockets — and then fade into oblivion? You won't get a satisfactory answer. Nobody really knows. Popularity can't be predicted. In fact, the man who could guess right even 25 /< of the time could command any reward he asked from the entertainment industry. Fortunately, users of ASCAP music don't have to be prophets. They know in advance that their ASCAP license automatically insures a majority of the popular hits. ASCAP songs from 1914 to 1954 have consistently been among the top hits of the country. Impartial surveys show that the public has selected the songs of ASCAP composers and authors as the tunes that live forever. > J" / . * *■ ] .0 Page 94 • October 25, 1954 Broadcasting • Telecasting Academy winners since 193U: 1934 - "The Continental" - Con Conrad, Herbert Magidson 1935 — "Lullaby of Broadway" — Harry Warren, Al Dubin 1936 — "The Way You Look Tonight" - Jerome Kern, Dorothy Fields 1937 - "Sweet Leilani" - Harry Owens 1938 — "Thanks for the Memory" - Ralph Ranger, Leo Robin 1939 - "Over the Rainbow" — E. Y. Harburg, Harold Arlen 1940 - "When You Wish Upon A Star" - Ned Washington, Leigh Harline 1941 — "The Last Time 1 Saw Paris" - Jerome Kern, Oscar Hammerstein 2nd 1942 — "White Christmas" — Irving Berlin 1943 - "You'll Never Know" - Harry Warren, Mack Gordon 1944 - "Swinging On A Star" - James Van Heusen, Johnny Burke ; 1 945 — "It Might As Well Be Spring" — Rodgers and Hammerstein .1946 — "On the Atchison, Topeka and Santa Fe" — H. Warren, J. Mercer 1947 - "Zip-A Dee-Doo Dah" - Allie Wrubel, Ray Gilbert 1948— "Buttons and Bows" - Jay Livingston, Ray Evans 1949 — "Baby, It's Cold Outside" - Frank Loesser 1950 — "Mona Lisa" — Ray Evans, Jay Livingston 1951 — "In theXool Cool Cool of the Evening" — H. Carmichael. J. Mercer 19S2 1953 "Do Not Forsake Me, Oh My Darlin' "- Dimitri Tiomkin, Ned Washington "Secret love" - Sammy Fain, Paul Webster ^ SONGS WIN THE 'OSCARS' - / Yea^r after year, ever since Oscars have been instituted, songs of ASCAP members have been acclaimed as the outstanding tunes used in motion pictures and have won Academy Awards Broadcasting • Telecasting October 25, 1954 • Page 95 new fields for III W Jj§ IIS?--., Hil * MS f KM Hi . . Every day American industry and commerce find new uses for. music. Factory management, for instance, finds that music relaxes workers and helps quality and quantity of production. More and more personnel officials find, too, that music in cafeterias and recreation rooms keeps workers v# .. - better satisfied with their jobs. Downtown stores, suburban shopping centers, business and professional offices are joining the ever-growing list of users of recorded background music. .-. There's a simple reason for this growth — music helps sales. Shoppers find that music provides an air of hospitality, makes the v ..' - surroundings more pleasant. They stay longer, spend more and come back more often. By making available to the commercial user of music the entire repertory of the Society, ASCAP spares the user the cumbersome and costly process of seeking out the individual composers, authors and publishers in order to obtain the right to perform their music. Page 96 • October 25, 1954 Broadcasting • Telecasting INCENTIVES for the Symphonic and Concert Composer If the contemporary Broadway theatre were to perform only the works of Shakespeare and other Elizabethan writers, today's shortage of theatres for the legitimate drama would not exist since only a small segment of the public would attend. This would not add to 20th century culture. Yet in the American musical world, programs of symphony orchestras show just such a situation, despite voices raised in support of contemporary music. Oftentimes this music is controversial. We in ASCAP do not favor any particular school. We do feel, however, that the creation of new works suitable for performance by symphony orchestras must be encouraged, if we, as a Nation, are to be known for culture as well as for material accomplishments. We do not urge, of course, that the works of the masters be abandoned. They are as much a part of the contemporary scene as are the works of the great painters and sculptors that grace our museums. But we cannot build for the future without stimulating and encouraging con- temporary creative talent. We Americans can be proud that many works of our serious composers are also performed with a fair degree of regularity abroad, proving the maturity and wide acceptance of American composers. A musical composition cannot become established without repeated performances, and every performance of an American work also helps to support the composer, thus encouraging him to new endeavors. We in the Society will do our part to see that the future of these talented Americans becomes increasingly brighter. I am an ASCAP song. . . my name is Hap^y" Song i Af?/ 'parents are ASCAP members. In the ASCAP Index Department, I was admitted to the great fellowship of America's best known and best loved songs. I found out: ascap's INDEX DEPARTMENT houses the largest catalog of information on musical works in America. Every work by an ASCAP member is cataloged in a master file on the 9th floor of 575 Madison Avenue, New York City. More than 2,500,000 cards now fill the bulging files of the Index Department. Each card preserves the history of a musical work : its title, date, composer and author, publisher. "Who wrote that?" "Who published it?" "When was it copyrighted?" The Index Department staff answers hundreds of such queries a week. Besides its service to commercial users, the ASCAP Index performs a useful public service by providing without cost information on this great repertory of American musical works to educators, writers, editors and researchers. TJie Sales Department heard of me... I found out : Since ASCAP music has proven itself and stands on its own merits, the ASCAP SALES DEPARTMENT in practice functions as a service department to help commercial users get the most out of their licenses. Old friends are provided with full information concerning the ASCAP repertory so that they may use it for bigger profits and stronger box office appeal New licensees are informed how an ASCAP license can unlock the door to a great American storehouse of musical treasures and lead to satisfied customers and a louder ring in the cash register. Broadcasters are afforded services tailored to their needs through ASCAP's new Station Relations Department. To music users, new and old, ASCAP stands ready to furnish programming and licensing information, through regional representatives and branch offices in principal U. S. cities. Page 98 • October 25, 1954 Broadcasting • Telecasting nowIamahitL. As a result of promotion by my publisher, recordings were made of me. I began dizzily spinning around in radio and television. I am on everybody's lips. " "' "'v' S'^ifiS* I am franticalhr busy. ... as the Program Department tries to keep up with my thousands of performances all over the country. I found out: The PROGRAM DEPARTMENT surveys commercial uses of the music of ASCAP's members It's a big job, surveying performances. Every minute, any time of day or night, every day of the year, several thousand radio and television stations, who are major users of music, are playing ASCAP music. Samplings of commercial uses over the nation have revealed fairly uniform use of the ASCAP repertory by representative groups. A specialized staff is constantly checking the radio-tv networks, independent radio-tv stations, and other users of ASCAP music all over the United States. Broadcasting • Telecasting October 25, 1954 • Page 99 1 am gfoen a code number. / found out : Results of surveys by the Program Department are sent to the TABULATING DEPARTMENT where performance credits for 3,963 members are kept up-to-date on complex IBM machines. These records constitute the primary factor in determining the distribution of revenues by the Royalty Department. at last'... the Royalty T)epoxtmmt !.. / found out : This is the way the free enterprise system works for composers. In the ROYALTY DEPARTMENT creators are compensated for their talent by the commercial enterprises that use their music profitably. By sharing in the profits that flow from their talents, composers and authors are provided with the incentive to keep on producing the musical works that make the entertainment world go 'round. Page 100 • October 25, 1954 Broadcasting • Telecasting THE REPERTORY . . . outstanding in all categories POPULAR SONGS • • • the hits of today and the enduring standards of tomorrow. PRODUCTION NUMBERS ... hit tunes from the most successful Broadway shows, past and present, and notable Hollywood musical films. RHYTHM AND BLUES. • • new Latin tempos, favorite blues, synco- pation and jazz — all unmistakably American. FOLK SONGS • . . work songs, play songs, regional songs mirroring the history of the American people. SACRED MUSIC liturgical music, songs of faith, gospel hymns expressing the religious beliefs of Americans. SYMPHONIC AND CONCERT WORKS ... works of distin- guished composers of great, classics, daring innovators as well as creators in traditional patterns. More than 3,900 writers and publishers are constantly adding new xoorks to the extensive ASCAP repertory. Broadcasting • Telecasting October 25, 1954 • Page 101 "TIME FOR A CHANGE" The time is ripe to modernize the section of the 1909 Copyright Act which allows juke boxes — alone among commercial users — to perform copyrighted music for profit without compensation to the creator. This outmoded clause is unfair to composers and highly discriminatory to all other users. "It's time for a change." So say the vast majority of composers, authors and publishers and their organizations, including : the Authors' League of America, the Songwriters' Protective Association, the Music Publishers' Protective Association, the American Society of Composers, Authors and Publishers and Broadcast Music Incorporated. "It's time for a change." So say responsible organizations, comprising millions of members, which have gone on record in favor of amending the Copyright Law : the American Bar Association, state and local Bar Associations, the General Federation of Women's Clubs, the National Federation of Music Clubs and the National Music Council. "It's time for a change." So say influential members of Congress, who realize that modernizing the 1909 Copyright Act serves the best interests of both composers and juke box operators. "It's time for a change." So say hundreds of editors, columnists, radio commentators, feature writers and reporters speaking to the Nation. Backed by this powerful expression of public opinion, the composers, authors and publishers of America confidently expect that 1955 is the year in which this obsolete section of the Copyright Act will at last be modernized. THE AMERICAN SOCIETY OF COMPOSERS, AUTHORS AND PUBLISHERS 575 Madison Avenue, New York 22, N. Y. Page 102 • October 25, 1954 Broadcasting • Telecasting (Continued from page 87) they'll tell you, a song v/asn't a hit until a million copies of sheet music had been sold, and when that happened the writer and composer divided up about $30,000. In those days, performance fees were peanuts. Sheet music sales were a songwriter's bread and butter and recording fees the jam. But today a song that sells 100,000 sheet music copies is a hit; 250,000 a smash and 350,000 a nine-day wonder. And, they say around ASCAP, that nine days is not too much of an exaggeration, either. It used to be that a song would last a year or even longer, but today four months is forever. "Radio makes 'em but it's a short-run deal," they say, "and when it's over you're deader than yesterday's newspaper." Asked about record sales, which seem to top the million mark quite frequently these days, the ASCAP people point out that there's a statutory royality limit of two cents for each record of each composition. Split that two ways between publisher and creator and each gets $10,000 or $5,000 apiece for the writer and composer. Not that that's bad in itself, but it's a far cry from the take-on sheet music sales in the pre- radio days. Today, the royalties from performances of his tunes are far more important to the average song writer than his income from sheet music or record sales. And, according to ASCAP statisticians, performances today mean radio and television and almost nothing else. The top music creators — like Irving Ber- lin, Rodgers and Hammerstein, Cole Porter — are naturally recipients of the top pay- ments from ASCAP. But their most im- portant revenue, the money that puts them in the upper income tax brackets, comes from that old fashioned thing — the theatre — and its younger sister — the movies. A contract to do the music for a Broadway show or a motion picture is the kind of a plum every songwriter dreams of finding in his Christmas pie — and he constantly hopes he'll be good enough at his trade to get it. When the broadcasters launched BMI, the members of ASCAP had a natural worry that the station operators would allow their pride of ownership to influence their selec- tion of music to be broadcast, so that the airwaves would carry vast volumes of BMI tunes with only a sprinkling of ASCAP compositions and that this would cause the writers and publishers to desert ASCAP and flock to BMI. The record shows that this just didn't happen. The annual Office of Research reports on the musical compositions most played on the air year after year show a great pre- ponderance of ASCAP numbers. As to membership, in 1930 ASCAP had 651 writer members and 95 publishers; by 1940 the totals were 1,167 writers and 140 publishers. That was before BMI. As of Oct. 15, 1954, ASCAP's membership rolls showed 3,251 writer members and 712 publishers. Moneywise, ASCAP's membership has little cause to complain about the broad- casting industry. In the late 30's, radio payments accounted for about two-thirds of the Society's total income of about $6 mil- lion a year. Last year, radio and tv are credited with paying ASCAP more than $14 million, better than 80% of its entire rev- enue from all sources, and this year the radio and tv broadcasters are expected to account for some 85% of a total ASCAP income of approximately $20 million. Speaking at the Society's 40th anniver- sary dinner earlier this year, Mr. Bourne recapitulated its history in this way: "The first ten years — a fight for existence; the second ten years — adjustment ... to a new form of mass entertainment, radio; the third ten years — the society's growing sense of responsibility of its members to its custom- ers and to the public; the past ten years — a period in which members have become more aware of their responsibilities to each other and to their organization." In the same way, one might summarize the three decades of ASCAP-broadcaster relations as: The first ten years — one-sided and unhappy; the second ten years — antag- onism, culminating in all-out war; the last ten years — businesslike, with problems ap- proached rationally rather than emotionally, and an honest effort on both sides to work things out proving successful in overcoming the v/orst obstacles. What lies ahead? Most broadcasters will probably agree that whatever new types of broadcast services may develop in the years to come, music will continue an important source of programming and ASCAP an im- portant source of music. As to their future relationship with ASCAP, most will prob- ably concur in the statement of the Society's president, Stanley Adams (page 86) : "Of one thing, however, I am certain — that in the future, as in the past, composers, authors and publishers of America and the users of their music will learn more about each other and will gain increased understanding of their role as partners in the great American entertainment enterprise." MOREY PICKS 'EM FOR AP RADIO CHARLEY MOREY, radio sports editor of The Associated Press, shoved back a foot-high stack of charts, diagrams and files and reached for the jar of coffee at his elbow. Halfway to his lips, the jar paused while Charley made his tradi- tional toast to Dame Fortune. Mr. Morey had just made his weekly selection of football winners. In the past, this Dame had treated him pretty de- cently. Last year, for example, in pre- dicting the victors in more than 400 games, he had a batting average of .749. And that didn't include ties. The year before, his average for about the same number of selections was an even higher .762. And in 1951, a round .700. Mr. Morey's courtship with the Dame extends past the gridiron to race tracks and the boxing ring. He picked Deter- mine to win the 1954 Kentucky Derby (he did) and had High Gun and Fisher- man one-two in the Belmont Stakes (they were). (He was on vacation the week before the running of the Preakness.) His selections are included on the sports feature called "The Sportsman," carried daily on the AP radio wire and received by about 1,300 stations. The telescript moves about 4 a.m., so Charley writes it the previous afternoon, keeping in mind it must hold up for from one to three days. And it usually does. The football predictions move on the wire Wednesday morning, a full three days before the games are played. What's his secret? What's his system in doping out the winners? "I don't know . . . it's hard to ex- plain," said Mr. Morey. "For one thing, I don't go in too heavily for the general run of handicapping. You've got to con- sider the . . . the intangibles. "You've got to figure whether a team's really 'up' for the coming weekend — or the mental attitude of a horse. Don't laugh. Don't think for a minute those high-strung hay-burners don't have at- titudes." Mr. Morey also places a great deal of strength on the coach, manager or trainer. He has implicit faith in that person's MR. MOREY ability to develop or ruin championship material. Since taking over the assignment of writing "The Sportsman," Mr. Morey has been wrong on only two heavyweight title fights. Both times, it was Walcott over Charles. One upset worth mention- ing was his selection of Featherweight Percy Bassett over Lulu Perez in the face of 4-to-l odds against it. He has been with the AP Radio de- partment for 10 years, the last four as sports editor. Before that he was with United Press for four years and with the Morning Telegraph for one and one-half years. A born and bred New Yorker, he has rarely strayed from its brick and con- crete. Until he made a recent trip to Nova Scotia, he had never been farther away from home ground than 300 miles. He now lives in Brooklyn. Broadcasting • Telecasting October 25, 1954 • Page 103 PROGRAMS & PROMOTION WJAR-TV CHILDREN'S CONTEST MONTHLY CONTEST designed to bring out the artistic and creative writing ability in children is being conducted by WJAR-TV Providence, R. I., through its Children's The- ater program. Nearly 3,000 entries were re- ceived during the first Wonder-Treasure Book Award contest, in which children entered draw- ings. The October contest is for original com- positions on a given subject. The prize for the monthly winners are two Wonder Books every month for one year. Ted Knight, puppeteer- ventriloquist featured on Children's Theater, is supervisor of the contest. NT A TEASER LETTERS SERIES of teaser letters, the first containing one-dollar bills and the second two, have been mailed by National Telefilm Assoc. to station executives, agency people, newsmen and others throughout the country to promote its million- dollar "Tv Tic Tac Toe" contest, designed to sell NTA's film program library and at the same time help stations build audiences [B*T, Oct. 11]. A third letter was included in the promotion mailing which contained a "check" for $1 million and set up calls for company salesmen to explain the contest plan. In all, spokesmen said, $1,800 in cash and $363 million in "checks" were mailed out. ZIV TV PROMOTION KITS ZIV TELEVISION PROGRAMS has provided promotion kits to stations carrying its Meet Corliss Archer tv film series. The kits in- clude "party pack" game sets, rules for Corliss Archer Family Dances, press releases, dealer window posters and counter displays, film slides to accompany tv announcements and promotion letters. Ziv also has sent dealers, in addition to aids, premiums and novelties, promotion letters signed by members of the Archer family. KAVR ORIGINATES FOR MBS NEW 1 kw KAVR Apple Valley, Calif., is originating the local Christopher King's Sounding Board program for the entire MBS network, with Sunday broadcasts tape-recorded for presentation on following Saturdays. CBS PROMOTION VIA PIGEONS LOS ANGELES metropolitan newspaper radio editors, in a promotion for the new five-weekly CBS Radio Amos V Andy Music Hall program, had homing pigeons delivered to them at their downtown offices, with instructions to write comments about the program on accompanying sheets of paper and release the birds to return to the network office in Hollywood. Among comments received were, "The pigeon is so cute I hate to send him back" and "Amos 'n' Andy are wonderful, but the CBS public relations department is crazy, man, crazy!" WTOC-TV MARKET BROCHURE REPORT designed to help advertisers increase their profits in the Savannah, Ga., market has been prepared and distributed to advertisers and agencies for WTOC-TV Savannah by Avery-Knodel, New York, the station's national representative. The brochure stresses that the complexity of spot tv market selection makes it necessary to appraise closely the choice in terms of actual advertising value, and points to the Savannah market, where WTOC-TV is the only operating station, as one of the relatively new tv markets where advertisers can buy the same low cost per viewing home as they can in better established markets. The copy states that "Savannah's well-balanced economy produces high average per family income — $4,461 an- nually," and cites a number of examples where Savannah sales are well above the state average in specific product categories. Complete pro- gram information sheets for four of the sta- tion's shows are included in the presentation along with information on programming supplied by all four networks, the market's audience growth, data on the ownership and management of WTOC-TV and a study of the station's rate structure. WKNE ADVERTISERS CLINIC SIXTH ANNUAL "Advertiser's Clinic" of WKNE Keene, N. H., was staged by the sta- tion recently at Winding Brook Lodge in that city. Over one hundred of the station's adver- tisers attended the luncheon meeting and heard talks by Al Spokes, manager of WJOY Burling- ton, Vt., and Bob Peebles, general manager of WKNY-AM-TV Kingston, N. Y. The two men spoke on "BAB's Newspaper Story" and "Radio and Tv in a Market Similar to Keene," respec- tively. The meeting was conducted by Frank Estes, general manager of WKNE. The station reports that, at the meeting's close, one adver- tiser informed WKNE they would increase their advertising by $100 per month. SOIL FROM KANSAS SAMPLE of eastern Kansas soil is being sent to advertisers and agencies by WIBW-TV To- peka, together with a folder which states, "From this rich soil of eastern Kansas comes big buying power for your product." The sta- tion reports that from eastern Kansas comes "high-yield crops producing $1,313,748,000 . . . every year." The brochure says that in 1953 the consumer spendable income was $5,741 per household, 9% above the U. S. average. A postcard to be sent to WIBW-TV for current and near future availabilities on the station is attached. SPECIAL EVENTS FOR 1955 CHAMBER of Commerce of the United States has announced the publication of "Special Days, Weeks and Months for 1955," listing FACING nearly a thousand entries in his jingle contest to help put the local Missions baseball team into first division is Jim Wiggins, KGBS San Antonio sportscaster who vowed not to shave until the team makes the grade. A $25 first prize plus autographed baseballs and game tickets were the contest prizes. more than 400 business promotion events, legal holidays and religious observances. The 48- page booklet lists the events both alphabetically and by date, giving the name and address of the sponsoring organization as well as the pur- pose and description of each special day, week and month. The publication is primarily de- signed to help businessmen, retailers, whole- salers, manufacturers, advertising agencies, newspapers and radio and tv stations tie in their promotion plans with national celebra- tions. "Special Days, Weeks and Months of 1955" may be obtained for 25 cents per copy from the Chamber of Commerce of the United States, 1615 H St., N. W., Washington, D. C. SPONSOR COMMENDS STATION EXECUTIVES of the Signal Oil Co. recently honored the San Jose (Calif.) Red Sox base- ball team and KSJO there with a breakfast com- mending them for a successful year of broad- casting the team's games and a successful year of merchandising. CHRC MARKET BOOKLET CHRC Quebec has distributed to advertisers and agencies a 23-page market booklet show- ing its coverage area, the important industries in the area, transportation facilities, homes, French-Canadian buying habits, daytime and nighttime radio audiences and photographs of station equipment and staff. WGN-AM-TV AND THE COWS WHEN cows went marching down State St. in Chicago, radio and television were there to cover it. The feature was part of the Dairy Parade planned by WGN Inc. as a kickoff to the second annual International Dairy Show Oct. 9-16. WGN-AM-TV Chicago described the parade to Chicagoland listeners and view- ers Oct. 9 from 10 a.m. to 11:30 a.m. Among dignitaries at the reviewing stand were Illinois Gov. William Stratton, Chicago Mayor Martin Kennelly and WGN-AM-TV and radio-tv per- sonalities. WBNS-TV MARKS COLUMBUS DAY COLUMBUS DAY (Oct. 12) was the day picked by WBNS-TV Columbus, Ohio, to kick- off the local United Appeal-Red Cross drive by presenting a special documentary, You Are Here, which depicted the city's progress in carrying out the hopes and ambitions envisioned in Christopher Columbus' discovery of Amer- ica. The film, narrated by newscaster Chet Long, was three months in preparation. In- cluded in the promotion were messages from the Mayor of Genoa, Italy, and the captain of the steamship Christoforo Colombo, a pres- entation of a medal by the Italian Line to WBNS-TV and the city, a visit to the station by the Italian Naval Attache to the U. S. and a luncheon for 250 of Ohio's top citizens. KCSJ-TV AIRS TV BINGO RESPONSE to its first Video program, a tv version of bingo on KCSJ-TV Pueblo, Colo., was reported by the station as totaling over 32,000 entries, with the second week's distribu- tion of "Video" cards having reached more than 50,000. Cards are secured by participants at stores of the ten sponsors of Video. A large number wheel is spun on the program and cards with corresponding combinations are winners. The sponsors provide prizes, which range from Lewyt vacuum cleaners to a $375 gas stove. The volume of mail received has necessitated the station's employing a full time staff to handle it. Present plans for the pro- gram, which KCSJ-TV reports as its most Page 104 • October 25, 1954 Broadcasting • Telecasting is the perfected k"long-playing" magnetic tape, bringing you 50% extra play- ing time with no compromise in strength or recording quality. One reel of "Plus-50" is equal in re- cording or playback time to \l/2 reels of standard tape. More listening per reel . . . less time changing reels. Best of all, Soundcraft "Plus-50" actually costs less per foot than quality acetate- base tapes! The secret of "Plus-50" lies in its ex- tra thin "Mylar" base (1 mil as com- pared to 1.5 mils in acetate tapes). "Mylar," DuPont's Polyester Film, con- tains no plasticizer. It will not cup or curl. Elongation and shrinkage from heat, cold and humidity are barely meas- urable. And it's far stronger than the thicker acetate . . . one third as strong as steel! There has been no compromise in the development of "Plus-50" — a big ad- vantage for you! The oxide coating is constant, full-depth — to maintain cor- rect frequency response, output level, and bias characteristics. No machine ad- justments are needed. "Plus-50" can be interspliced with other fine quality tapes without level change. See your Soundcraft Dealer for "Plus-50" as well as these other famous Soundcraft Magnetic Recording Tapes: Soundcraft Recording Tape (jn the box with The Red Diamond) the all-purpose "Standard of the Industry." Soundcraft Professional Tape (in the box with The Blue Diamond) for radio, TV and recording studios. Splice-free up to 2400 feet. Standard or professional hubs. Soundcraft Lifetime® Tape (in the box with The Yellow Diamond) for priceless recordings. DuPont "Mylar" base. For rigorous use . . . perfect program timing. Store it anywhere virtually forever. Soundcraft Tapes are the world's fin- est— and yet they cost no more. FOR EVERY SOUND REASON REEVES SOUNDCRAFT CORP. 10 East 52nd St., New York 22, N.Y. Broadcasting • Telecasting October 25, 1954 • Page 105 PROGRAMS & PROMOTION WAMS DOCUMENTARY SERIES DOCUMENTARY SERIES explaining the endeavors of several Delaware groups in developing character and good citi- zenship is being presented five days a week over WAMS Wilmington. Titled Delaware Lifeline, the program is broad- cast twice a day, in the morning and evening, with a day a week devoted to one group. The participating groups are the Wilmington public schools (Mon- days), Delaware State Police (Tuesdays), Delaware and Wilmington churches (Wednesdays), Wilmington Department of Public Safety (Thursdays) and the New Castle County (Del.) Family Court (Fridays). Three months of re- search and planning were required be- fore the series was put on the air, which the station reports will continue in- definitely. J. Caleb Boggs, governor of Delaware, praised the program, at a kick-off luncheon preceding the initial broadcast Oct. 11, emphasizing the serv- ice Delaware Lifeline could render in combatting juvenile delinquency. successful thus far, include expanding it from one hour to one hour and a half and the addi- tion of another "Video" night for viewers in outlying communities. WBAL-TV COLOR PROGRAMMING COLOR FILMS of a U. S. Air Force aerial fire power demonstration were presented Oct. 13 by WBAL-TV Baltimore. The films were made 45 45 45 45 45 45 45 45 MR. STATION OWNER: Here is our answer to your problem, — — WHERE TO PUT 45's FOR 45's Model GS0736 Shown Model GS0724 - 24" wide - $69.50 Model GS0736 - 36" wide - $79.50 Model GS0748 - -48" wide - $89.50 Prices include Crating & Freight ALSO CABINETS FOR ALL OTHER SIZES OF RECORDS Freight prepaid by motor truck anywhere in U. S. A. 5% Discount if Check Accompanies Order Wire or Write - Phone Service Not Available GRIIMIMAN FIXTURE CO. MINERVA. OHIO 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 the preceding weekend at Elgin Air Force Base in Florida by station photographer John M. White and production executive George Mance. Depicting some of the nation's latest planes and their fire power, the films were shown over Your Esso Reporter news program from 6:45-7 p.m. In addition, WBAL-TV has started Color Theater, Tues., 2:30-3 p.m., color show which the station reports is the first regularly sched- uled color film program in Baltimore. WDOK AIRS MORE MUSIC MORE MUSIC, resulting from a format change by WDOK Cleveland, is in store for residents of the city, as that station now airs a continu- ous block of popular music from 6 a.m. to 7 p.m. daily. Two disc m.c.'s, Bill Reid and "Big Chief" Norman Wain, handle the 6 a.m.-12:30 p.m. and 12:30-6 p.m. stints respectively. Aft- er that time, WDOK emphasizes nationality music and the symphonic favorites, featuring semi-classicals and heavy symphonies. Also, twice-hourly five minute newscasts are con- ducted between 6-8:30 a.m. and 4-7 p.m. KRLD-TV AIRS COLLEGE COURSES KRLD-TV DALLAS, Tex., is presenting two college credit courses in cooperation with the Dallas College of Southern Methodist U. The courses, which are presented together at 9 a.m. on Saturdays and were inaugurated Oct. 2, are titled Municipal Government and Ad- ministration and Introduction to Music. Both subjects are offered on a credit or non-credit basis, with the credit students supplementing their tv studies with graded homework and a final examination. Dr. J. M. Claunch, director of Dallas College, and Dr. John M. Glowacki, SMU professor of music literature, are con- ducting the two programs. AFRS ADDS WOR-MBS SHOW WOR New York-MBS show, Hawaii Calls, has been added to the Armed Forces Radio Service program roster, it has been announced. The program will be carried on 76 stations, loca- tions of which include Iceland, Saudi Arabia, Iwo Jima, Korea, Okinawa and the Philippines, as well as on the Danube, Mediterranean and Caribbean networks of AFRS. WHY WOMEN LIKE 'HIS' CHICAGO women are taking advantage of an opportunity to report why they are glad their husbands use a certain brand of shaving lotion. Their views are being solicited in a $1,000 local radio prize contest sponsored by The House of Men in Chicago. Response has been heavy, according to the maker of His after-shave lo- tion, which asks the ladies to write 25 words or less on "why she is glad the man in her life" uses the product. The contest is part of a four- week campaign calling for a total of 40 one- minute spots on WMAQ and WIND Chicago. The first prize in the contest is $500. SE HABLA ESPANOL? CONCEIVED to further good Latin American relations, in addition to teaching the Spanish language, WITV (TV) Fort Lauderdale, Fla., is conducting a weekly, 15-minute program titled El Espanol en Miami. Phillip De La Rosa, education director of the station, is originator, producer and conductor of the series. Response to the program is more than was anticipated and WITV reports being deluged with mail and phone calls. In addition to reaching viewers interested in learning the language, El Espanol en Miami is also enjoyed by a large Spanish speaking population on Florida's gold coast. LEARNING first-hand about the product of their sponsor, Standard Oil Co., are Charlies Davis (I) and Dan Daniel, who handle color and play-by-play, respec- tively, of Alabama Polytechnic Institute (Auburn) football games over WAPI Bir- mingham. The games go out over WAPI to 28 stations, according to WAPI. 'HALLS OF IVY' PROMOTION YOUNG & RUBICAM, N. Y., has mailed a miniature International Harvester Truck to editors filled with several boxes of National Biscuit Co. products to remind them of the company's new show, Halls of Ivy, starring Mr. and Mrs. Ronald Colman on CBS-TV. WHLI BROCHURE TENTH market brochure of the year, titled "Sales Link to the Long Island Market," is being sent to advertisers and agencies by WHLI Hempstead, L. I., N. Y. It includes Long Island market information, WHLI programming and audience ratings and a list of station advertisers. 'PYRAMID' IN ALBANY A "PYRAMID" has been uncovered in Albany, New York — a "pyramid" which WPTR there has unveiled to save certain advertisers in the Albany-Schenectady- Troy market up to $2,411 each weekly. WPTR's "Pyramid Plan," a 2-week pro- motion merchandising effort, is an- nounced and outlined in a brochure being sent to agencies and advertisers by the station. Described as a plan for "preferred advertisers" — those contract- ing for a minimum expenditure of $150 per week of station time on a firm 13- week basis — the "Pyramid Plan" calls for concentrated station support of the ad- vertiser's message on radio, in news- papers, on bus cards, on posters, in point- of-sale displays, and in other advan- tageous places. The estimated total cost of the plan will be $2,661, of which the advertiser will be expected to pay only $250 — or a saving to the advertiser on the promotional activities of $2,411. The advertiser is guaranteed a coverage of at least 2,409,520 advertising exposures during the course of the plan. TAPE DUPLICATION Unrivalled capacity, fast complete service — Multiple destination mailings. Experienced en- gineers— Ampex installations assure quality. RECORDED PUBLICATIONS 1558-70 Pierce Avenue Camden, N.J. Cam.: WO 3-3000 • Phila.: WA 2-4649 Page 106 • October 25, 1954 Broadcasting • Telecasting INTERNATIONAL- HOLLAND PLANS COMMERCIAL TV COMMERCIAL television will be introduced in Holland as soon as the Dutch Parliament passes the necessary bills, according to a government announcement last week. Pro- ceeds from commercial tv will make it possible for more people there to have television, J. M. L. T. Cals, Netherlands minister of education, pointed out. The present restricted telecasting schedule of six hours a week in Holland will be doubled next March when additional facilities are avail- able. When the new tv plan goes into effect, there will be no censorship although the direc- tive authorizing sponsored tv states that "mod- eration must be practiced in all political and propaganda broadcasts," the announcement said. A network of tv transmitters is expected to be completed in mid-1956. This will make reception possible throughout the country. Under the present system, a large part of Holland is outside the range of the main transmitter at Lopik. U.S. Daytime Network Radio Tops Nighttime in Canada UNITED STATES daytime network radio shows are more popular than nighttime shows with Canadian audiences, according to the Sep- tember national radio ratings report of Elliott- Haynes Ltd., Toronto. Leading shows were Ma Perkins (12.9), Pepper Young's Family (12.7), Guiding Light (12.1), Right to Happi- ness, Road of Life and Aunt Lucy (11.8), and Rosemary (10.8). There were no evening English-language net- work shows in the national rating report for the third month. French-language daytime network programs were led by Rue Principale (28.5), Je Vous ai Tant Aime (27.7), Le Joyeux Troubadours (24.3), Francine Louvain (22.8) and Quelles Nouvelles (19.5). French-language evening network shows were Un Homme et Son Peche (35.6), Le Survenant (20.2), L'Heure de Coke (16), and Colette et Roland (13.8). CKCW-TV Target Date Dec. 1; Will Be Fully RCA Equipped CKCW-TV Moncton, N. B. (ch. 2), will be the second English-language tv station on the air in the Canadian Atlantic Coast provinces when it begins telecasting on Dec. 1, the 20th anniversary of the start of CKCW's broadcast- ing activities. CKCW-TV will be fully RCA equipped, including an RCA-Victor Wavestack antenna and studio equipment. The main stu- dio is 50 ft by 30 ft. and has kitchen equip- ment for homemaker programs. Tentative program schedule shows a number of local shows in early evening hours and network shows on kinescope from CBC-TV. Fred Lynds is general manager. H. N. Stovin & Co., Toronto, is Canadian representative and Adam Young, New York, is U. S. representative. Performers Criticize CBC For Ban on AGVA Members CRITICISM of the Canadian Broadcasting Corp. for not allowing any members of the American Guild of Variety Artists to appear on the sponsored (Canada Packers Ltd. To- ronto) tv talent show, Pick the Stars, has been voiced by Canadian performers at Toronto where the show is produced. A number of Investigate before you buy . . . and you'll choose rust! If you are considering Remote Control for your transmitter, investigate before you buy. Choose the system that's de- signed for you — and you'll choose Rust. Here's why . . . No two Rust systems are exactly alike. Rust remote control systems are engineered to fit your transmitter, what- ever its make or model. Even the interconnection diagrams you get are especially drawn up for your equipment. Thirty different component units are stocked so that your specific problems can be solved by standard Rust units, prior to installation. twbl nt voltage)- T*» either &an^d for ^S/eO cycles- deslf^H, or 230 volts 5W° volts »' What does all this mean? It means that when you buy a Rust system it is complete. Your installation is easier and quicker. Because there are no tubes, there are no tube fail- ures. Because there are no adjustments, there are no mal- adjustments. The Rust Sys- tem functions as it should . . . with little or no maintenance. When you shop around for Remote Control — take a peek behind the panel. You'll find Rust offers the best buy for you. the industrial company, inc. 608 WILLOW STREET, MANCHESTER, N. H. Broadcasting • Telecasting October 25, 1954 • Page 107 INTERNATIONAL FOR THE RECORD artists picked for the show claim they have been turned down at the last minute because of insistence of American Federation of Mu- sicians that its members would not play for AGVA performers. Drew Crossan, CBC pro- ducer of the show, has admitted not having booked any AGVA members for the show at mid-October. From Ottawa, a CBC spokes- man has stated that "on the insistence of the AFM, new contracts for individual program series this season carried a clause to the effect that the musicians are not obligated to play if members of AGVA should be on the same program." He pointed out that since the con- tracts were signed there have been some cases where members of both unions have appeared on the same program. Canada's Largest Hookup WHAT IS BELIEVED to be the biggest radio and television commercial network hookup in Canada will be used on November 27 for the Canadian Grey Cup football classic at Toronto. The simulcast will include nine tv stations on microwave network and 55 radio stations, with 12 more tv stations across Canada carrying the kinescope of the game the next day. National Carbon Co., Toronto (Prestone anti-freeze), and Northern Electric Co., Montreal (Sylvania tv receivers), are joint sponsors. Agency is Harry E. Foster Advertising Ltd., Toronto. INTERNATIONAL SHORTS CMQ Havana, Cuba, has ordered Philco Corp., Phila., equipment for additional seven-hop microwave link to extend network's facilities 150 miles from Santa Clara to Camaguey, bringing total length of network to approxi- mately 315 miles. RCA TUBES tjfi in stock at fjjjj ALLIED! ff IMMEDIATE DELIVERY RCA-892R. Forced-Air-Cooled Triode — in stock for immediate delivery. RCA-892R, $385 RCA-891R. Forced- Air-Cooled Triode. RCA-891R, $385 Our prices and conditions of sale are identical to those of the manufacturer. Look to ALLIED for prompt delivery of all RCA Broadcast-type tubes. Let us save you time and effort. Refer to your ALLIED 308-page Buying Guide for station equip- ment and supplies. Get what you want when you want it. Ask to be put on our "Broad- cast Bulletin" mailing list. Station Authorizations, Applications (As Compiled by B •"!") October 14 through October 20 Includes data on new stations, changes in existing stations, ownership changes, hearing cases, rules & standards changes and routine roundup. Abbreviations: CP — construction permit. DA — directional an- tenna. ERP— effective radiated power. STL — studio-transmitter link, synch, amp. — synchro- nous amplifier, vhf — very high frequency, uhf — ultra high frequency, ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, me — megacycles. D — day. N — night. LS — local sun- set, mod. — modification, trans. — transmitter, unl. — unlimited hours, kc — kilocycles. SSA — special service authorization. STA — special tem- porary authorization. (FCC file and hearing docket numbers given in parentheses.) FCC Commercial Station Authorizations As of Sept. 30, 1954* Licensed (all on air) CPs on air CPs not on air Total on air Total authorized Applications in hearing New station requests New station bids in hearing Facilities change requests Total applications pending Licenses deleted in Sept. CPs deleted in Sept. * Does not include noncommercial educational fm and tv stations, t Authorized to operate commercially. * * * Am and Fm Summary through Oct. 20 Appls. In On Pend- Hear- Air Licensed CPs ing ing Am 2,638 2,597 141 154 76 Fm 559 538 36 5 0 AM FM TV 2,602 535 112 14 24 t316 121 14 150 2,616 559 428 2,737 573 578 137 2 167 155 3 12 76 0 151 128 8 15 658 83 182 0 2 0 2 0 8 Television Station Grants and Applications Since April 14, 1952 Grants since July 11, 7952: vhf uhf Total Commercial Educational 259 15 314 18 Total Operating Stations in U. S.: Commercial on air Noncommercial on air vhf 283 4 uhf 119 3 5731 33 Total 402 7 Applications filed since April 14, 7952: New Amend, vhf uhf Total Commercial 932 337 722 528 1,251s Educational 55 28 27 5M Total 987 337 750 555 1,306* 1 One hundred-three CPs (18 vhf, 85 uhf) have been deleted. 2 One applicant did not specify channel. 3 Includes 33 already granted. 4 Includes 606 already granted. ACTIONS OF FCC New Tv Stations . . . ACTION BY FCC Toledo, Ohio — Woodward Bcstg. Co. granted uhf ch. 79 (860-866 mc); ERP 166 kw visual, 87.1 kw aural; antenna height above average terrain 420 ft., above ground 437 ft. Estimated construction cost $359,217, first year operating cost $500,000, revenue $500,000. Post office address % Max Os- nos, Woodward Bcstg. Co.. 3315-19 Cadillac Tower, Detroit 26, Mich. Studio and transmitter loca- tion Toledo, Ohio. Geographic coordinates 41° 39' 03.7" N. Lat., 83° 32' 06.5" W. Long. Trans- mitter and antenna GE. Legal counsel Fly, Shuebruk, Blume & Gaguine, Washington, D. C. Consulting engineer George P. Adair, Washing- ton, D. C. Principals include Max Osnos, de- partment store, drugstore, and parking company executive, president-treasurer (93%); Jacob Kell- man, department store executive, vice president- secretary (4.5%); Waldo Abbott, professor and director of broadcasting, U. of Michigan (1.25%); George C. Edwards, judge. City of Detroit, (1.25%). Applicant is permittee of ch. 62 WCIO- TV Detroit, Mich. Granted Oct. 20. APPLICATIONS New Bern, N. C— Nathan Frank, vhf ch. 13 (210-216 mc); ERP 101.2 kw visual, 60.7 kw aural; antenna height above average terrain 466 ft., above ground 493 ft. Estimated construction cost $248,495, first year operating cost $105,000 revenue $140,000. Post office address P. O. Box 810, Hen- derson, N. C. Studio and transmitter location West side Neuse River, N. of Ronny Creek, N.N.W. of city. Geographic coordinates 35° 08' 15" N. Lat., 77° 03' 31" W. Long. Transmitter and antenna RCA. Legal counsel Haley, Doty & Wollenberg, Washington. Consulting engineer Commercial Radio Equipment Co., Washington. Mr. Frank is pres. -99.1% stockholder WHNC- AM-FM Henderson, N. C. Filed Oct. 18. Mayaguez, P. R. — Jose Ramon Quinones (WAPA-TV San Juan), vhf ch. 3 (60-66 mc); ERP 1.47 kw visual, 0.88 kw aural; antenna height above average terrain 39 ft., above ground 349 ft. Estimated construction cost $133,977, first year operating cost $28,000, revenue $60,000. Post of- fice address Radio Station WAPA, P. O. Box 4563, San Juan. Studio and transmitter location Barrio Sabalos, 0.76 mi. S.W. Main Insular Rd. #2. Geographic coordinates 18° 11' 19" N. Lat., 67° 09' 16" W. Long. Transmitter and antenna RCA. Legal counsel Dow, Lohnes & Albertson, Washington. Consulting engineer Commercial Radio Equipment Co., Washington. Mr. Qui- nones is owner of WAPA-AM-TV. Filed Oct. 12. Rapid City, S. D. — Black Hills Bcstg. Co. of Rapid City, vhf ch. 3 (60-66 mc); ERP 1.574 kw visual, 0.944 kw aural; antenna height above average terrain 230 ft., above ground 270 ft. Estimated construction cost $74,816, first year operating cost $150,000, revenue $100,000. Post office address P. O. Box 1752, Rapid City. Studio and transmitter location on Skyline Drive opposite St. Andrew extended. Geographic coordinates 44° 04' 10" N. Lat., 103° 14' 38" W. Long. Transmitter and antenna RCA. Legal counsel Fisher, Way- land, Duvall & Southmayd, Washington. Princi- pals include Pres. Helen S. Duhamel (100%), stockholder KOTA Rapid City; Vice Pres. Peter A. Duhamel; Sec. Leo D. Borin, and Treas. J. Norman Heffron. Filed Oct. 18. Lufkin, Tex.— Forest Capital Bcstg. Co., vhf ch. 9 (186-192 mc); ERP 11.3 kw visual, 5.65 kw aural; antenna height above average terrain 666 ft., above ground 500 ft. Estimated construction cost $223,160.13, first year operating cost $125,000, rev- enue $100,000. Studio location and transmitter location 1.4 mi. northwest of Clawson, east of Highway #69, Angelina County. Geographic co- ordinates 31° 25' 09" N. Lat., 94° 48' 02" W. Long. Transmitter and antenna RCA. Legal counsel Cohn & Marks, Washington. Consulting engineer A. Earl Cullum Jr., Dallas. Applicant is licensee of KTRE Lufkin. Principals include President R. W. Wortham Jr. (32%), executive vice presi- dent and director of Southland Paper Mills Inc., Lufkin; Vice President E. L. Kurth Sr. (16%), president and general manager of Angelina Coun- ty Lumber Co., Keltys, Tex., president of South- land Paper Mills Inc., Lufkin, president of Wills Point Lumber Co., Wills Point, Tex., Farmers- Merchants Lumber Co., Brenham, Tex., and Luf- kin Amusement Co., Lufkin; Henry B. Clay (9 5%), general manager of KWKH Shreveport, La.; William E. Antony (9.3%), chief engineer, KWKH, and partner and 25% owner of Best. En- gineering Service, Shreveport (consulting engi- neers); Ola Thompson (10%), stockholder m Angelina County Lumber Co., Keltys, Kurth Lumber Co., Jasper, Tex., and Lufkin Amusement Co Lufkin; L. A. Mailhes (4.6%), general man- ager of Shreveport Times, and eight other minor- ity stockholders. Address P. O. Box 701, Lufkin, Tex. Existing Tv Stations . . . ACTIONS BY FCC WGN-TV Chicago, 111.— WGN Inc. granted mod. of CP for ch. 9 to change ERP to 316 kw visual, 158 kw aural; change transmitter location to id" ALLIED RADIO IOO N. Western Ave., Chicago 80 Phone: HAymarket 1-6800 Page 108 • October 25, 1954 Broadcasting • Telecasting Randolph Drive; antenna height above average terrain 870 ft. Granted Oct. 14; announced Oct. 19. KSL-TV Salt Lake City, Utah— Radio Service Corp. of Utah granted mod. of CP for ch. 5 to change ERP to 29.5 kw visual, 17.8 kw aural; designate studio location as 145 Social Hall Ave.; antenna height above average terrain 3,970 ft. Granted Oct. 11; announced Oct. 19. WSAU-TV Wausau, Wis.— Wis. Valley Tv Corp. granted STA to operate commercially on ch. 7 for the period ending Jan. 12, 1955. Granted Oct. 14; announced Oct. 19. APPLICATIONS WFTL-TV Ft. Lauderdale, Fla. — Tri-County Bcstg. Co. seeks mod. of CP for ch. 23 to change ERP to 195 kw visual, 98 kw aural; change trans- mitter location to Hallendale Rd. and N.E. 2nd Ave., near Hollywood, Fla.; antenna height above average terrain 856 ft. Filed Oct. 18. WFLA-TV Tampa, Fla. — The Tribune Co. seeks mod. of CP for ch. 8 to change studio location to 905 Jackson Place; ERP to 303 kw visual, 212 kw aural; antenna height above average terrain 1,037 ft. Filed Oct. 18. WCNY-TV Carthage, N. Y. — The Brockway Co. granted STA to operate commercially on ch. 7 for the period ending Dec. 10. Granted Oct. 14; announced Oct. 19. KWWL-TV Waterloo, Iowa— Black Hawk Bcstg. Co. seeks mod. of CP for ch. 7 to change trans- mitter location to 3.5 miles N.E. of Waterloo city limits; change ERP to 316 kw visual, 158 kw aural; antenna height above average terrain 917 ft. Filed Oct. 14. CALL LETTERS ASSIGNED KRC A (TV) Los Angeles, Calif. — National Broadcasting Co., ch. 4. Changed from KNBH (TV). KBET-TV Sacramento, Calif. — Sacramento Telecasters Inc., ch. 10. KAKI (TV) Visalia, Calif. — Sequoia Telecasting Co., ch. 43. WRC-TV Washington, D. C— National Broad- casting Co., ch. 4. Changed from WNBW (TV). WTVT (TV) Tampa, Fla. — Tampa Television Co., ch. 13. WJLB-TV Detroit, Mich.— Booth Radio & Tele- vision Stations Inc., ch. 50. WMCN (TV) Grand Rapids, Mich. — Peninsular Broadcasting Co., ch. 23. WTOM-TV Lansing, Mich. — Inland Broadcast- ing Co., ch. 54. Changed from WILS-TV. WRCA-TV New York, N. Y.— National Broad- casting Co., ch. 4. Changed from WNBT (TV). KOKE (TV) El Paso, Tex.— Trinity Broadcast- ing Corp., ch. 13. Changed from KELP-TV. KFJZ-TV Ft. Worth, Tex.— Texas State Net- work Inc., ch. 11. KRTK-TV Houston, Tex.— Houston Consoli- dated Television Co., ch. 13. Changed from KTLJ (TV). KTVW (TV) Tacoma, Wash.— KMO Inc., ch. 13. Changed from KMO-TV. WHTN-TV Huntington, W. Va.— Greater Hunt- ington Radio Corp., ch. 13. New Am Stations . . . ACTIONS BY FCC Rosedale, Md.— 1360 Bcstg. Co. granted 1360 kc, 1 kw daytime, directional. Post office address % Leon B. Back, 846 West North Ave., Baltimore, Md. Estimated construction cost $32,410, first year operating cost $52,000, revenue $78,000. Principals include President Leon B. Back (25%), motion picture exhibitor and theatre owner; Secretary -Treasurer Mathilda W. Feldman (50%), and Ben Strouse (25%), vice president-general manager-2V2% stockholder WWDC-AM-FM Wash- ington, D. C. Granted Oct. 20. Fremont, Mich. — Paul A. Brandt granted 1490 kc, 100 w unlimited. Post office address 901 E. Maple St., Mt. Pleasant, Mich. Estimated con- struction cost $16,380, first year operating cost $40,000, revenue $45,000. Mr. Brandt is owner of WCEN Mt. Pleasant, Mich. Granted Oct. 13. Ogallala, Neb. — Ogallala Bcstg. Co. granted 930 kc, 500 w daytime. Post office address % Newell Eastman, 716 West C St., Ogallala. Estimated construction cost $16,299, first year operating cost $32,275, revenue $36,000. President Newell East- man (10%), employe for manufacturer of elec- tronics equipment; Vice President Matt Beckius (4.6%), employe for manufacturer of electronics equipment; Secretary-Treasurer Marvin A. Ro- mig (3.4%), attorney, and E. Charles Robacker (2%), general contractor. Granted Oct. 13. Winnemucca, Nev. — Northwest Radio & Tele- vision Corp. granted 1400 kc, 250 w unlimited. Post office address P. O. Box 387, Winnemucca, Nev. Estimated construction cost $11,000, first year operating cost $35,000, revenue $36,000. Prin- cipals include Lester W. Pearce, federal employe, president and director (18.5%); John E. Sommers, hotel manager, director (18.5%); John R. Duarte, Winnemucca chief of police, vice president and director (14.8%); Henry E. Ruckteschler, service station owner, secretary-treasurer and director (18.5%); Odie G. Lupien, music service owner, director (7.4%); Oliver Curutchet, general con- tractor, director (7.4%); Rudolph Schwartz, rancher, director (14.8%). Granted Oct. 20. Vinita, Okla. — John M. Mahoney and John Q. Adams d/b as Vinita Bcstg. Co. granted 1470 kc, 500 w daytime. Post office address % John Q. Adams, Box 495, Vinita. Estimated construction cost $14,841, first year operating cost $37,000, rev- enue $50,000. Principals include John M. Ma- honey (V2), appliance store owner, and John Q. Adams (V2), attorney. Granted Oct. 13. Morgantown, W. Va. — C. Leslie Golliday tr/as Morgantown Bcstg. Co. granted 1300 kc, 500 w daytime. Post office address % C. Leslie Golliday, P. O. Box 874, Martinsburg, W. Va. Estimated construction cost $13,608, first year operating cost $36,000, revenue $60,000. Mr. Golliday is V2 owner and manager of WEMP-AM-FM Martins- burg, W. Va. Granted Oct. 20. APPLICATIONS Inglewood, Calif. — Albert John Williams, 1460 kc, 500 w daytime. Post office address 1310 Fair- field St., Glendale, Calif. Estimated construction cost $41,000, first year operating cost $36,000, rev- enue $45,000. Mr. Williams is real estate owner and announcer KXLA Pasadena, Calif. Filed Oct. 12. Albuquerque, N. M.— Grande Bcstg. Co., 1430 kc, 500 w daytime. Post office address % Ray King, Box 1172, Yuma, Ariz. Estimated construc- tion cost $11,000, first year operating cost $25,000, revenue $29,000. Principals in equal partnership include D. W. Schieber, employe for manufac- turer of house trailers, and W. R. King, farm director-announcer KYMA Yuma. Filed Oct. 15. Riverhead, N. Y. — Stanley Allan & Herbert Morrison d/b as A-M Bcstg. Co., 1390 kc, 1 kw daytime. Post office address Box 651, Patchogue, N. Y. Estimated construction cost $14,750, first year operating cost $42,000, revenue $54,000. Principals in equal partnership include Stanley Allan, program director at WPAC Patchogue, and Herbert Morrison, secretary-13.3% stockholder WPAC Patchogue and 5.6% stockholder WNRC New Rochelle, N. Y. Filed Oct. 13. Pendleton, Ore. — John M. Carroll d/b as Uma- tilla Bcstg. Enterprises, 1050 kc, 1 kw daytime. Post office address P. O. Box 706, Pendleton. Estimated construction cost $18,069, first year operating cost $48,000, revenue $55,000. Mr. Car- roll deals in farm implements, appliances and general farm supplies. Filed Oct. 12. Bedford, Pa. — The Inquirer Printing Co., 1310 kc, 1 kw daytime. Post office address % Hugo K. Frear, 130 S. Juliana St., Bedford, Pa. Esti- There's no substitute for the best... choose a Magnecorder / VOYAGER There is no other equipment that quite matches the exacting dependability of a Magnecorder. Year after year, Magnecorders continue to earn their unmatched reputation for quality performance under the most demanding broadcast condi- tions. With Magnecorders the difference is dependability! Look for your Magnecord dealer, listed under "Recorders" in your classified telephone directory. 1101 S. KILBOURN AVE. CHICAGO 24, ILL DEPARTMENT B-10 Broadcasting • Telecasting October 25, 1954 • Page 109 FOR THE RECORD mated construction cost $19,190, first year oper- ating cost $88,000, revenue $82,000. Principals include Pres. John F. Biddle (49V2%), treas.- 19.8% stockholder Progressive Pub. Co., Clear- field, Pa.; pres.-40% stockholder Gazette Pub. Co., Bedford, and pres.-17% stockholder Joseph F. Biddle Pub. Co., Huntington, Pa., licensee of WHUN there; Vice Pres. Hugo K. Frear (50%), 50% stockholder Gazette Pub. Co., and Selins- grove Times Inc., Selinsgrove, Pa.; and Sec- Treas. Leola L. Taylor (V2%). employe at J. F. Biddle Pub. Co. Filed Oct. 14. APPLICATION AMENDED Newton, Iowa — Richard C. Brandt, William C. Brandt, William M. Bryan & Eddie Erlbacher d/b as Newton Bcstg. Co. amends bid for new am station on 1490 kc 100 w unlimited to specify 1280 kc 500 w daytime, directional. Filed Oct. 12. Existing Am Stations . . . ACTION OF FCC WMNC Morgantown, N. C. — Nathan J. Cooper granted CP to change from 1490 kc 250 w unlim- ited to 1430 kc 5 kw daytime. Granted Oct. 13; announced Oct. 14. APPLICATIONS KYNO Fresno, Calif.— Radio KYBO, Voice of Fresno seeks CP to change from 1300 kc unlim- ited, DA-2 to 540 kc daytime, directional with power of 1 kw. Filed Oct. 11. KRAI Craig, Colo. — Northwestern Colo. Bcstg. Co. seeks CP to change from 1230 kc 250 w to 550 kc 1 kw day, 500 w night, directional. Filed Oct. 20. Existing Fm Stations . . . ACTIONS BY FCC WLRD (FM) Miami Beach, Fla. — Mercantile Bcstg. Co. granted mod. of license to change studio site to 420 Lincoln Rd. Granted Oct. 11; announced Oct. 19. WORG (FM) Orangeburg, S. C.-WTND Inc. granted STA to operate from 12 noon to 6 p.m. for the period ending Dec. 1. Granted Oct. 12; announced Oct. 19. STATION DELETED WAOK-FM Atlanta, Ga.-WAOK Bcstg. Co. FCC granted request to cancel and delete Class B fm station on ch. 248. Deleted Oct. 12; an- nounced Oct. 19. Ownership Changes . . . ACTIONS BY FCC KSBW-AM-TV Salinas, Calif. — Salinas Bcstg. Corp. granted involuntary transfer of one-third interest from Lewis A. Tervern, deceased, to ex- ecutors of his estate so that John C. Cohan and William M. Oates, each one-third owner, may buy that share for $69,666 from Mr. Tervern's estate and thus acquire negative control (50%) each. Granted Oct. 20. WJWL Georgetown, Del. — Rollins Bcstg. Inc. granted voluntary assignment of license to wholly owned subsidiary Rollins Bcstg. of Delaware Inc. Consideration is book value. Granted Oct. 14; announced Oct. 19. WPFA-TV Pensacola, Fla. — WPFA-TV Inc. granted assignment of CP for ch. 15 to Charles W. Lamar Jr. through lease arrangement for 50 months for $40,000 and option to purchase all physical assets at book value. Mr. Lamar was 53.2% owner and now will be sole owner. Granted Oct. 13; announced Oct. 19. KUDL Kansas City, Mo. — David M. Segal grant- ed assignment of license to KUDL Inc. for $175,- 000. KUDL Inc. is owned 78% by Mr. Segal, pres- ident. He also is principal owner WGVM Green- ville, Miss., and is sole owner of KDKD Clinton, Mo., and KOSI Aurora, Colo. Others in KUDL Inc. include Freida F. Segal, 1%; Harold Buckum, business manager KUDL, secretary-treasurer 10%; Floyd Bell, director 3%; Edward M. Guss, station manager-vice president and 2% owner WGVM, director 2%; Jack R. Stull, commercial manager WGVM, 2%; Leslie Eugene Abrahamson, 2%; Thomas F. Alford, 2%. Granted Oct. 20. KCHS Truth or Consequences, N. M. — Ollie Louis Dennis and Gladys Pauline Dennis granted assignment of license to Rex A. Tynes, consult- ing engineer, for $13,500. Granted Oct. 20. KGW-FM Portland, Ore. — Pioneer Bcstrs. Inc. granted assignment of license to H. Quenton Cox, KGW-FM manager, for $3,750. Granted Oct. 20. WDKN Dickson, Tenn. — Joe M. Macke granted voluntary assignment of CP to Dickson County Bcstg. Co. for $3,500. Principals include Pres.- Treas. William A. Potts (70%), service station owner; Vice Pres. James M. Hayes (20%), manu- facturer, and Sec. John W. Bailey (5%), employe of WJZM Clarksville, Tenn. Granted Oct. 20. APPLICATIONS WGES Chicago, 111. — Radio Station WGES seeks voluntary assignment of license to J. A. Dyer, V. I. Christoph, E. M. Hinzman, E. M. Dyer, W. F. Moss, M. D. Curtis, M. J. Winkler. P. D. Fort, H. M. Kennedy & W. R. Moss d/b as Radio Station WGES through sale bv F. A. Ringwald of 10% interest to E. M. Dyer for $25,000 and gift of 2V2% interest by W. M. Moss to his son W. R. Moss. Filed Oct. 13. KSYL Alexandria, La. — KSYL Die. seeks volun- tary transfer of control to Milton Fox through purchase of 50% interest from Mr. and Mrs. Wheelahan for $25,000. Mr. Fox will now be sole owner. Filed Oct. 11. KAUS-KMMT (TV) Austin, Minn.— Cedar Val- ley Bcstg. Co.; Minn. -Iowa Tv Co. seeks assign- ment to Black Hawk Bcstg. Co., owner of KWWL- AM-TV Waterloo, Iowa. KWWL will manage the properties and has 1 year option to purchase them for $40,000. Principals include Pres. Ralph J. McElroy (38.9%); Vice Pres. Donald M. Graham (2.4%), and Treas. E. Horslund (3.5%). Filed Oct. 14. WBIE Batesville, Miss. — Panola Bcstg. Co. seeks voluntary assignment of license to Harold B. McCarley, Travis A. Palmer & Harriet K. Hart- ness d/b as Panola Bcstg. Co. No consideration involved as H. K. Hartness obtains y3 interest as beneficiary of James P. Hartness, deceased. Filed Oct. 14. KPLW Union, Mo. — Leslie P. Ware tr/as Frank- lin County Bcstg. Co. seeks voluntary assignment of license to wholly owned company Franklin County Bcstg. Co. Filed Oct. 13. WROW-AM-TV Albany, N. Y. — Hudson Valley Bcstg. Co. seeks voluntary transfer of control to Lowell J. Thomas (31.2%), radio commentator; Frank M. Smith (20.8%); Ellen B. Elliot (20.8%), and Alger B. Chapman (10.4%), former ABC di- rector, through sale of 83V2 interest for $298,800. Messrs. Thomas and Smith are officers of Cine- rama Productions Corp. Filed Oct. 14. WGTC Greenville, N. C. — Carolina Bcstg. Sys- tem seeks voluntary assignment of license to Greenville Radio Co. for $65,000. Principals in- clude Pres. H. W. Anderson (20%); Vice Pres. Joel E. Lawhon (20%); Sec.-Treas. Harry W. Severance (20%); P. O. Barnes (20%), and Mrs. L. B. Thomas (20%). Principals are associated in the ownership of WVOT Wilson, N. C. Filed Oct. 14. WTRF-AM-FM Bellaire, Ohio — Tri-City Bcstg. Co. seeks voluntary assignment of license to Ohio-W. Va. Bcstg. Co. for $90,000 and plus ac- counts receivable. Principals include Pres.- Treas. John W. Kluge (100%), officer and stock- holder WGAY Silver Spring, Md., KXLW Clayton, Mo., WLOF Orlando, Fla., WKDA Nashville, Tenn., and WILY Pittsburgh, Pa. Filed Oct. 11. WJW Cleveland, Ohio — WJW Inc. seeks volun- tary transfer of control to Storer Bcstg. Co. through sale of all stock for $330,000. PrinciDals include Pres. George B. Storer (61.5V2), and Sen- ior Vice Pres. J. Harold Ryan (4.6%). Storer Bcstg. owns WAGA-AM-FM-TV Atlanta, Ga.; WGBS-AM-FM Miami, Fla.; WJBK-AM-FM-TV Detroit, Mich.; WSPD-AM-FM-TV Toledo, Ohio; WWVA-AM-FM Wheeling, W. Va.; KGBS San Antonio, Tex., and WBRC-AM-TV Birmingham, Ala. Filed Oct. 20. WTYC Rock Hill, S. C— Tri-County Bcstg. Co. seeks voluntary transfer of negative control (50%) to A. Lincoln Faulk and his wife Pauline E. Faulk for $15,000. Mr. & Mrs. Faulk are asso- ciated in the ownership of WCKB Dunn, N. C. Filed Oct. 18. KERV Kerrville, Tex. — Kerrville Bcstg. Co. seeks involuntary transfer of control to Hal Peterson, Guy Griggs, Charles H. Johnston, ex- ecutors of the estate of Charles V. Peterson, de- ceased. Each will now own 25% interest. Filed Oct. 8. KJIM Beaumont, Tex. — KPBX Bcstg. Co. seeks voluntary transfer of control to Ben Rogers and 4 others through sale of all stock for $10,000. Principals include Pres. Ben J. Rogers (13%); Vice Pres. Walter L. Rubens (49%), commercial manager KCOH Houston; Nathan J. Rogers (12%); Sol J. Rogers (13%), and Victor J. Rogers (13%). The Rogers are all brothers and each owns 1% interest in KCOR San Antonio. Filed Oct. 19. WAYB Waynesboro, Va. — Waynesboro Bcstg. Corp. seeks voluntary acquisition of control by N. Wilbur Kidd through purchase of 35% inter- est from J. T. Phillips for $13,627. Mr. Kidd will now own 76% interest. Filed Oct. 13. KJR Seattle, Wash. — Mt. Rainier Radio & Tv Bcstg. Corp. seeks voluntary transfer of control to C. Howard Lane through purchase of 90% interest from Theodore R. Gamble for $135,000. Mr. Lane, who will now be sole owner, is vice pres. -10.1% stockholder KOIN-AM-FM-TV Port- land, Ore., and pres. -23.7% stockholder KFBI Wichita, Kan. Filed Oct. 13. (Continued on page 114) CTA-5 250-WATT PAGING SERVICE TRANSMITTER Designed to meet all cus- tomer and F.C.C. require ments in the specially as- XS. — — signed paging service bands of 35.58 and 43.58 megacycles. GATES RADIO COMPANY - Quincy, Illinois, U.S.A. Offices in: Atlanta, Houston. Los Angeles, New York and Washington, D.C. Page 110 • October 25, 1954 Broadcasting • Telecasting J station fcV for foods, soaps, cars, drugs or what have you? here's why: BEST SELLER! Stop a moment, you marketing experts and figure the cost of winning and hold- ing a major, metropolitan market. Some advertisers have come to the conclusion that the economic chaos caused by products which commit suicide attempting to "take New York, or Chicago, or Philadelphia" just "ain't worth it." Keystone Broadcasting's 776 Hometown and Rural American markets are worth winning and CAN BE WON without hocking the family jewels or making a major capital investment in advertising and promotion. More than 60 Million people live richly, fully and have the ways and means to buy what you have to sell. Why not let us tell you more and in detail ! 9 WRITE, WIRE OR PHONE FOR CHICAGO 111 West Washington St. STate 2-6303 LOS ANGELES 1330 Wilshire Blvd. DUnkirk 3-2910 NEW YORK 580 Fifth Avenue Plaza 7-1460 SAN FRAN CISCO 57 Post Street Sl/lter 1-7440 N SEND FOR OUR STATION LIST! COMPLETE MARKET INFORMATION AND RATES |^-TAKE YOUR CHOICE A handful of stations or the network . . . a minute or a full hour . . . it's up to you, your needs. j^-MORE FOR YOUR DOLLAR No premium cost for individualized pro- gramming. Network coverage for less than "spot" cost for same stations. j^DNE ORDER DOES THE JOB All bookkeeping and details are done by KEYSTONE, yef the best time and place are chosen for you. Keystone BROADCASTING SYSTEM, inc. THE VOICE ^OF HOMETOWN AN D RURAL AMERICA Broadcasting Telecasting October 25, 1954 • Page 111 r !>AY MBS TIVE CASTING NBC ABC THURSDAY CBS MBS NBC ABC FRIDAY CBS MBS NBC ABC SATURDAY CBS MBS NBC •Mil •< id Strips in Lewis jr Co-op mer Date er. Home Prod. iel Mealier (he Mood M Room Do-op ntenced ; Manville 'lenry 9:05 : ight Story Co-op ill Newsree 'amily heatre F. ol L. ' Flannery ;o-op nhattan ssroads ^o-op ing Board o-op iH Pinkley Jewj (J.N. hligfats No Network Service Co-op Allen-Hodges Sports Daily Not in Service No Network Service Budweiser Bill Stern Sun Oil Co. J-Star Extra (34) Co-op George Hicks Alex Drier Man on the Go Co-op Vandercook CIO No Network Service Co-op Quinty Howe Miles Labs News of World (1S8) General Mills Silver Eagle One Man's Family (199) Les Griffith 7:15-8 S Chevrolet Dinah Shore Toni Frank Sinatra Show Jack Gregson News R. J. Reynolds "Walk a Mile" News S DeSoto Plymoutl Dealers, You Bet Your Life (191) Sammy Kaye News S Amer. Cig. & Cig. Big Story (192) Ralph Flanagan Show S Fibber McGee & Molly ♦3-Plan Co-op Headline Edition The Great Gildersleeve 3 Plan * Richard Rendell News Keys to the Capital No Network Service News oi the World Morgan Bealty Edwin C. Hill Front & Center Singing with the Stars Sports Report S Metro. Life Ins. Allan Jukson (30) No Service Lowell Thomas Tenn. Ernie Longines Choraliers Am. Oil-Hamm Ed. R. Murrow (98) 8-8:25 Suspense Night Watch Rosemary Clooney Mr. & Mrs. North Amos V Andy Music Hall Murine segmts. Ofl various night Root Trout, New Chevrolet (197) Mr. Keen M-F Dance Orchestra Newt Dance Orchestra Repeat of Kid Strips Fulton Lewis jr. Co-op Dinner Date Gabriel Heatter Coca-Cola Co. Eddie Fisher Show Official Detective Co-op Crime Fighters Johns Manville Bill Henry 9:05 Spotlight Story Co-op News Reel Co-op State of the Nation A. F. of L. Harry Flannery Manhattan Crossroads Co-op Musical Caravan Co-op Virgil Pinkley News U.N. Highlights No Network Service Co-op Allen-Hodges Sports Daily No Network Service Sun Oil Co. 3-Star Extra (34) Alex Drier Man on the Go Co-op No Network Service Miles Labs News ol World (168) Toni Co. One Man's Family (182) Dodge Bros. Roy Rogers Family Program (200) American Dairy Bob Hope Show Spend A Million Harkness News 9:30-35 Senor Ben 9:35-10 Fibber McGee & Molly *3-Plan The Great Gildersleeve 3 Plan • Jane Pickens Show Co-op No Network Service News ol the World Morgan Beatty Not in Service Budweiser Bill Stern Co-op George Hicks Vandercook CIO Co-op Quinty Howe Gen. Mills, Loo Ranger (153) Les Griffith 7:55-8 S Jack Gregson News S Sammy Kaye News The World We Live In Football Forecast Philco News Indoors Unlimited Frank & Jackson Sports Report Metro. Lilt lit Allan Jttkstn (30) No Service Lowell Thomas Tenn. Ernie Longines Choraliers Am. Oil-Ford Ed. R. Murrow (199) 8-8:25 Crime Photographer Bristol-Myers Godfrey Digest (205) Liggett 8 Myer: Perry Como (206) Mr. 8 Mrs. North 9:30-9:55 Amos V Andy Music Hall Murine segmts on various night: RobLTrout, New: Chevrolet (197) Mr. Keen M-F Dance Orchestra News Dtace Orchestra Repeat tl Kid Strips Fulton Lewis jr. Co-op Dinner Date Gabriel Heatter In the Mood Counterspy Co-op Take a Number Johns Manville Bill Henry 9:05 Spotlight Story Co-op Mutual Newsree! Have a Heart A. F. of L. Harry Flannery Manhattan Crossroads Co-op Dance Orchestra Co-op Virgil Pinkley News U.N. Highlights No Network Service Co-op Allen-Hodges Sports Daily Pan American Union Nt Network Servile Co-op Bob Finnegm Storts Sun Oil Co. 1-Star Extra (34) Co-op Sports Afield with Bob Edge Alex Drier Man on the Go Co-op Show Time Review No Network Service At Ease Miles Laos News of World (168) One Man's Family Dinner At The Green Room S Chevrolet Dinah Shore 8:00-8:05 ABC News Toni Frank Sinatra Show Dancing Party Friday with Garroway Gillette Fights Ozark Jubilee Sports Highlights Music No Network Service News ol the World Morgan Beatty Statler Orchestra Lou CiofTi Football Scoreboard Capitol Cloakroom Gen. Mtrs., New: Make Way for Youth Gangbusters Liggett 8 Myers Gunsmoke (213) Juke Box Jury P. Lorillard Two For The Money (209) Saturday Night Country Style 9:55-10 Chevrolet A. Jackson (192; Saturday Night Country Style Louisville Orchestra News Dance Orchestra Grunfeld's Musical Almanac Co-op Men's Corner J. Brickho jse — Repeat J. Price— Repeal Co-op Sam Levine Co-op Report from Washington Keep Healthy The Globe-Trotter True or False 0 taker City Capers Hawaii Calls Lombardoland U.S.A. S Chicago Theatre of lite Air S Basil Heatter Commentary Airmen of Note George Hickt Newt H. V. Kaltenbor News Co-op On the Campus Heart of the News College Quiz Bank Conversation (Nov. 20 only) (8:30-5:30) Los Angeles Philharmonic Orchestra Boston Symphony Orchestra R. J. Reynolds Grand Ole Opry (93) Dude Ranch Jamboree Pee Wee King Show Co-op 6:15 6:30 6:45 7:( 7:15 7:30 7:45 8:15 :30 8:45 9:( 9:15 :30 9:45 10:00 10:15 10:30 10:45 News Irom NBC 11: No Network Service 11:15i SUNDAY j:bs MBS -1:35 rs„ News ipation see "gines lonette 26) York I monic out (205) Luihtrti Htu (479) Bandstand U. S.A. Wonderful City CBC Symphony Orchestra Flight in the Blue The Shadow True Detective Mysteries 5:50-0:00 State Farm MuL C. Brown NBC U. tl Chicago RtHdttble The Catholic Htu Anthology Weekend Inheritance Dennis Day NutriHte Show ABC MONDAY CBS Closed Circuit No Network Service — TTfh — Charles Antell Show Betty Crocker M-W-F Seeman Bros. Sheilah Graham T8Th The Martin Block Show 2:35-4 Reed Browning Show 4-4:25 Betty Crocker M-W-F T8Th Dorese Bele Treasury Bandstand 4:30-5 Tu&Th Charles Antell Musical Express Gloria Parker Vincent Lopez P8G Crisco Dr. Maltae (153) P8G Duz Guiding Light (128) Armour Mrs. Burton (146) P&G Tide Perry Mason (173) Toni 8 Bristol Myers Nora Drake (197) P8G Ivory Fl. Brighter Day (164) Pharmaco Hilltop House Tu8Th (MWF susL) (147) R Lever, Kellogg Houseparty * (182) R Pillsbury MTh Htase Ptrty Hawaiian F (196) R* Mike & Buff Nt Service 4:55-5 News Nt Service FRIDAY Ted Steele Show Luncheon with Lopez 2:25 Johnson 8 Son, News Wonderful City Ruby Mercer Co-op No Network Service Sing a Song ol Sixpence Bruce and Dan MWF B. Benson TuTh Q. Oats Co. Sgl Preston of the Yukon ilWF Kellogg Co. Vild Bill Hickok uTh B. Benson Johnson News NBC Pauline Frederic Reporting No Network Service News Woman In Love P8G Pepper Young (166) P8G~ Right to Happi- ness (163) P8G Backstage Wife (175) Sterling MWF Toni Tu-Th Stella Dallas (162) Sterling M-W-F Toni (Tu-Th) Widder Brown (162) P8G Woman in My House (188) Miles Labs Jgst Plain Bill £P Lorenzo Jones 11911 Mr. Jolly's Hotel for Pets Coast Fisheries 1 It Pays To Be Married *1-Plaa ABC Vincent Lopez Show S Co-op Football Chautauqua Symphony Pop Concerts This Week in Washington As We See It SATURDAY s&z , cm. Allan Jackson Chevrolet (205) Peter Line! Hayes Football Roundup Saturday at the Chase Co-op Ruby Mercer Lineup R. J. Reynolds Football Game of the Week Scoreboard R: J. Reynolds 5:00 Teen-agers Unlimited 5:45-55 (491) Jack Brickhouse Sports, State Farm Aulo Ins. John Price, News Crosley Football Games Atproi. 5:30-1 Roadshow broadcast West Coast; TBA to be announced; RP repeat performance. Time EST. ABC— 8:55-9 a.m., 2:30-2:35 p.m.. 4:25-4:30 p.m., M.W.P., Betty Crocker. Gen. Mills (319). 7:55-8 p.m., Les Griffith & The News. (3321. 10:30-10:35 p.m., MWF, Philco Corp., Edwin C. Hill and the Human Side of the News (310) Texas Co. sponsors 13 five-minute news pro- grams Sat., 12 on Sun. CBS — 8:30-8:55 a.m.. Sun.. General Poods Corp., Sunday Gatherin' 109. 11:30-11:35 a.m. Sun. Lou Cioffl— News (S) 3:15- 3-30 p.m. MWF Lever— Houseparty 180 3:15-3:30 p.m., Tu.-Th., Kellogg— & Houseparty 191 3:30-45 p.m.. Dole— Houseparty 171 3:30- 3:45 p.m. M-Th Pillsbury— Houseparty 191 Longines-Wittnauer Watch Co. Sat. — News 10:00-10:05 a.m.; 10:55-11.00 a.m.; 12 Nnon-12:05 p.m. 126 Sta. Doug Edwards— Pall Mall Wed.-Th. Fri. 8:25-30 p.m. Galen Drake— Tasti Diet Sat. 1:25-30 p.m., 203 Sta. Arthur Godfrey Time M-F 10-11:30 a.m. 10- 10:15 a.m., Staley Mfg., M.-Th. alt. days; Pet Milk, M. -F. alt. days: Glamorene, alt. Fri. 10:15-30 a.m., Campana Sales Co., M.-F. alt. days; Star Kist. M.-F. alt. days. 10:30-45 a.m., Bristol Myers, M, W, alt. F. ; Gen. Motors, Frigidaire, Tu.-Th.; A. H. Staley Mfg. Co., alt. Fri. 10:45-11:00 a.m., Minn. Mining & Mfg., M. W. alt. Fri.; Kellogg, Tu.-Th.; Adolph's. alt. Fri. 11- 11:15 a.m.. Lever, M.-W. alt. Fri.; Toni, Tu.-Th.; Kellogg, alt. Fri. 11:15-30 a.m., Pillsbury, M.-Th.; Toni, alt. Fri.; Gen. Motors, Frigidaire, alt. Fri. General Motors Corp. Chevrolet Div., Newscasts Bobert Trout & the News, Sun 9:55-10 a.m.; Sun. 1:30-35 p.m.; Sun 5:55-6 p.m.; Mon.-Fri. 9:55- 10 p.m. Allan Jackson News, Sat. 1:30-35 p.m.; Sat. 5:30- 35 p.m.; Sat. 7-7:05 p.m.; Sat. 9:55-10 p.m. Longines-Wittnauer Watch Co., Newscasts Newscast (5 min.) with Larry LeSueur, Sun. 12 p.m.; Sun. 4 p.m.; Sun. 5 p.m.; Sat. 10 a.m.; Sat. 10:55 a.m.; Sat. 12 p.m. Amos 'n' Andy Music Hall Brown & Williamson. M. W. , Ted Bates Murine Co. (BBD&O), 11/4, 8, 16, 19 , 25, 29/54. M BS— Credit Union Nat'l Assoc. 4:55-5:00 p.m Sunday 5:55-6:00 p.m., M-F, Cecil Brown-S. C. Johnson 9-9:05 p.m., M-F. Johns-Manville, Bill Henry. Mon.-Fri. 8:00-8:30 p.m. Programs — Multi-Message Plan Participants — Lemon Products-Mon., Wed., Fri. R. J. Reynolds Tob. Co.— M-F. SOS Co. Mon. & Thurs. Multi-Message Madeleine Carroll, Story Time — Duell, Sloan & Pearce M.-F. 10:35-11 a.m. Mon.-Fri. 11:25-11:30 a.m. S. C. Johnson— News NBC— 8-8:15 a.m., Skelly Oil, M-F, News (28): Three-Plan: Lewis -Howe. Liggett & Myers. Carter Products & RCA. Fibber McGee & Molly; Second Chance; It Pays to Be Married. FOR THE RECORD (Continued from page 110) Hearing Cases . . . INITIAL DECISION Little Rock, Ark. — New tv, ch. 11. FCC hearing examiner Fanney N. Litvin issued an initial de- cision looking toward grant of the application of Arkansas Television Co. for construction permit for new tv station on ch. 11 in Little Rock, Ark. Action Oct. 15. OTHER ACTIONS Little Rock, Ark. — Ch. 11 proceeding. FCC Comr. Robert T. Bartley granted petition of Ark. Telecasters Inc. to dismiss its application and ordered that bid of Ark. Tv Co. be retained in hearings. Action Oct. 12; announced Oct. 14. Orland, Fla. — Ch. 9 proceeding. FCC granted a petition filed July 14 by the Mid-Florida Teler vision Corp. to enlarge issues with respect to legal and other qualifications of WORZ Inc. in the proceeding involving their applications and that of WHOO Inc. for new tv station on ch. 9 in Orlando, Fla. Action Oct. 14. Chicago, 111. — Ch. 2 proceeding. FCC Comr. Robert T. Bartley granted joint petition of Zenith Radio Corp. and CBS for dismissal of Zenith's bid for ch. 2 and retained in hearing status the remaining matters in this proceeding. Action Oct. 19. K LAS-TV Las "Vegas, Nev. — By Memorandum Opinion and Order, the Commission denied pro- test filed Sept. 23 by Las Vegas Television Inc., permittee of KLAS-TV (ch. 8) Las Vegas, Nev., directed against grant on Aug. 20 of application of Southwestern Publishing Co., permittee of KLRJ-TV (ch. 2) Henderson, Nev., to move main studio outside the city limits of Henderson. Action Oct. 20. WGR-AM-TV Buffalo, N. Y.-WGB Bcstg. Corp. FCC granted request by The Niagara Falls Ga- zette Pub. Co., for temporary waiver of Sec. 3.35 to purchase 25% stock of WGR Bcstg. Corp., subject to condition that Gazette dispose of its interest in station WHLD Niagara Falls within 90 days thereafter. Denied further request to expedite action on Gazette application to Earl C. Hull (Comrs. Hyde and Hennock dissented). The transaction is pursuant to an agreement be- tween three parties who were in competition for tv ch. 2, now assigned to WGR Bcstg. Corp. Action Oct. 20. Riverhead, N. Y. — FCC Comr. Robert T. Bartley granted petition of Edward J. Fitzgerald to dis- miss without prejudice his application for new am station on 1300 kc 1 kw day. Action Oct. 12; announced Oct. 14. Klamath Falls, Ore. — Ch. 2 proceeding. FCC Comr. Robert T. Bartley granted petition of Klamath Falls Tv for dismissal of its bid for new tv station on ch. 2 and retained in hearing bid of KFJI. Action Oct. 19. Ambridge, Pa.; Tarentum, Pa.; Painesville, Ohio — FCC designated for consolidated hearing applications of Miners Bcstg. Service Inc., Louis Rosenberg, and Somerset Bcstg. Co. for new am stations on 1460 kc 250 w daytime. Action Oct. 13. Restricted Radiation Devices — FCC extended the time for filing formal comments to Jan. 3, 1955, with parties not filing their final comments prior thereto should advise the FCC as their interim views on or before Nov. 15. Action Oct. 15. Tv Temporary Processing Procedure Deleted — FCC amended Part 1 of its rules to reflect the fact that, having been caught up with the back- log of applications for new tv stations, the tem- porary processing procedure is finally deleted, including its "anti-straddling rule" which pre- vented a holder of a tv license or permit from seeking modification thereof to specify a differ- ent channel. Today's Report and Order, which is effective immediately, adds a new section (1.378) to provide consideration of tv applications in chronological order, as in am cases, and in- corporates in section 1.304 present requirement that an application for a tv station must request a specific channel provided for in the table of assignments for the city in which the applicant proposes to construct a station. Action Oct. 20. Cleveland, Tenn. — By Memorandum Opinion and Order, the Commission granted protest filed Sept. 17 by Robert Rounsaville, licensee of sta- tion WBAC Cleveland, Tenn., to the extent of postponing the effective date of its grant on Aug. 18 of a CP to Radio Cleveland for new am station at Cleveland to operate on 1570 kc, 500 w, D, pending the outcome of a hearing. Action Oct. 13. Roanoke, Va. — Ch. 7 proceeding. By Memo- randum Opinion and Order the Commission (1) denied motion filed by Radio Roanoke Inc. to dismiss application of Times-World Corp. for CP for new tv station on ch. 7 in Roanoke, Va., and for immediate grant of competing application of Radio Roanoke; (2) granted petition by Chief Broadcast Bureau insofar as it requests enlarge- ment of certain issues; (3) affirmed examiner's ruling requiring Times-World to furnish certain information, and denied Times-World petition for review of same; and (4) added issues to deter- mine stock ownership and management interests of The First National Exchange Bank of Roanoke, Va., its stockholders, officers and directors in existing tv stations, and whether, in light of the evidence adduced at the hearing with respect to the preceding issue, a grant of the Times-World application would be consistent with the provi- sions of Sect. 3.636 of Commission rules and policies. Action Oct. 14. Bluefield, W. Va— Ch. 6 proceeding. FCC Comr. Robert T. Bartley granted petition of Southern W. Va. Tv Inc. for dismissal of its bid for new tv station on ch. 6 and retained in hear- ing bid of Daily Telegraph Printing Co. Action Oct. 19. Routine Roundup . . . October 14 Decisions ACTIONS ON MOTIONS By Commissioner Robert T. Bartley Madison, Wis., Radio Wisconsin Inc.; Badger Tv Co. — Granted in part petition of Badger Tv Co. for an extension of time within which to file a reply to exceptions to initial decision in proceeding re ch. 3; and the time for filing such exceptions was extended to and including Nov. 3 (Dockets 8959; 10641). Memphis, Tenn., Tri-State Bcstg. Service; KNBY Newport, Ark.; Newport Bcstg. Co. — Granted petition of Tri-State for leave to amend its am application (Docket 10548; BP-8775) so as to specify 1430 kc, 1 kw, D, DA, in lieu of 730 kc, 250 w, D, and for removal from hearing docket; also ordered that application of KNBY be removed from hearing docket (Docket 10883). By Hearing Examiner Hugh B. Hutchison Issued an order correcting in certain respects the Order issued Oct. 11 in re applications of Mid- Cities Bcstrs., Arlington, Tex., et al. (Docket 11024 et al.), and added a new paragraph con- tinuing hearing in this proceeding from Oct. 13 to Nov. 3. By Hearing Examiner Elizabeth C. Smith McKeesport, Pa., Allegheny Bcstg. Corp. — Granted motion for continuance of pre-hearing conference to Oct. 18, in proceeding re ch. 4 (Dockets 7287 et al.). By Hearing Examiner Hugh B. Hutchison Bluefield, W. Va., Southern W. Va. Tv Inc.; Daily Telegraph Printing Co. — Issued a statement and order to govern the course of hearing in the proceeding re ch. 6 (Dockets 11042-43), the presentation of evidence and taking of testimony to begin Oct. 18. By Commissioner Robert T. Bartley Trenton, Mo., Trenton Bcstg. Co. — Granted petition for leave to amend its am application so as to specify 1600 kc, 500 w, D, in lieu of 1490 kc, 100 w, U, and for removal of amended appli- cation from hearing docket (Docket 11132; BP- 9093). October 14 Applications ACCEPTED FOR FILING License for CP KVAR (TV) Mesa, Ariz., KTAR Bcstg. Co.— License to cover CP (BPCT-1409) as mod. which authorized new tv station (BLCT-250). KATV (TV) Pine Bluff, Ark., Central-South Sales Co.— License to cover CP (BPCT-1479) as mod. which authorized new tv station (BLCT- 251). WNBK (TV) Cleveland, Ohio, National Bcstg. Co. — License to cover CP (BPCT-943) as mod. which authorized changes in facilities of exist- ing tv station to change description of T-L to 6600 Broadview Road, Parma, Ohio; also corrected coordinates ( BLCT-249 ) . Renewal of License WEAN Providence, R. I., General Teleradio Inc. — Amended to change name of licensee to Providence Journal Co. (BR-161). October 18 Applications ACCEPTED FOR FILING Modification of CP WSAY Rochester, N. Y., The Federal Bcstg. System Inc.— Mod. of CP (BP-5900) as mod. which authorized increase power, install new transmitter and change from DA day and night to DA night use only for extension of completion date (BMP-6665). WNEL San Juan, P. R., Station WNEL Corp.— Mod. of CP (BP-8617) as mod. which authorized change frequency, increase power, install a new transmitter, change transmitter location and make changes in the antenna system for exten- sion of completion date (BMP -6666). WPFD Darlington, S. C, Frank A. Hull tr/as Darlington Bcstg. Co.— Mod. of CP (BP-8158) as mod. which authorized a new standard broadcast station for extension of completion date (BMP- 6664). KSBR (FM) Mt. Diablo, Calif., Television Diablo Inc.— Mod. of CP (BPH-1018) as mod. which authorized new fm station for extension of completion date (BMPH-4948). WKAT-FM Miami Beach, Fla., WKAT Inc.— Mod. of CP (BPH-1701) as mod. which replaced expired permit for extension of completion date (BMPH-4950). WKEU-FM Griffin, Ga., Radio Station WKEU— Mod. of CP (BPH-1919) as mod. which replaced expired permit for extension of completion date (BMPH-4949). WMVO-FM Mount Vernon, Ohio, The Mount Vernon Bcstg. Co.— Mod. of CP (BPH-1877) as mod. which authorized changes in licensed station for extension of completion date (BMPH-4947). KFMB-TV San Diego, Calif., Wrather-Alvarez Bcstg. Inc.— Mod. of CP (BPCT-1799) as mod. which authorized changes in facilities of existing tv station to extend completion date to 4-12-55 (BMPCT-2548). WBOC-TV Salisbury, Md., The Peninsula Bcstg. Co.— Mod. of CP (BPCT-1304) as mod. which au- thorized new tv station to extend completion date to 5-11-55 (BMPCT-2549). WVET-TV Rochester, N. Y., Veterans Bcstg. Co. —Mod. of CP (BPCT-833) as mod. which author- ized new tv station to extend completion date to March, 1955 (BMPCT-2547). WSM-TV Nashville, Term., WSM Inc. — Mod. of CP (BPCT-1751) as mod. which authorized changes in facilities of existing tv station to extend completion date to 12-3-54 (BMPCT-2552). KRBC-TV Abilene, Tex., The Reporter Bcstg. Co.— Mod. of CP (BPCT-1163) as mod. which authorized new tv station to extend completion date to 1-15-55 (BMPCT-2551). iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimummnimnnnuni,,,,, t Southeastern Network Station $12J9OQO.OO A fulltime, well established network property in one of the best southeastern markets. Financing available. Appraisals • Negotiations • Financing BLACKBURN - HAMILTON COMPANY RADIO-TV-NEWSPAPER BROKERS WASHINGTON, D. C. CHICAGO SAN FRANCISCO James W. Blackburn Ray V. Hamilton William T. Stubblefield Clifford Marshall Phil Jackson Washington Bldg. Tribune Tower 235 Montgomery St. Sterling 3-4341-2 Delaware 7-2755-6 Exbrook 2-5671-2 Page 114 c October 25, 1954 Broadcasting • Telecasting WBTM-TV Danville, Va., Piedmont Bcstg. Corp. —Mod. of CP (BPCT-643) as mod. which author- ized new tv station to extend completion date to 5-20-55 (BMPCT-2550). Renewal of License WFNC-FM Fayetteville, N. C, Cape Fear Bcstg. Co.— (BRH-169). WEED-FM Rocky Mount, N. C, William Avera Wynne— ( BRH-312 ) . Remote Control WUNC (FM) Chapel Hill, N. C, The U. of N. C. (BRED-117). WAZL-FM Hazleton, Pa., Hazleton Bcstg. Co. — (BRCH-113). CP WNAS (FM) New Albany, Ind., School City of New Albany — CP to replace expired permit (BPED-242) which authorized changes in licensed station which expired 8-23-54 (BPED-264). APPLICATION RETURNED Harrodsburg, Ky., Pioneer Bcstg. Co. — CP for a new standard broadcast station on 1470 kc with power of 1 kw and daytime hours of opera- tion. October 19 Decisions ACTIONS ON MOTIONS The following actions on motions were taken as indicated: By Hearing Examiner Fanney N. Litvin Little Rock, Ark., Arkansas Tv Co. — Dismissed as moot the motion filed Sept. 20 by Ark. Tv Co., to strike certain testimony contained in exhibits of Ark. Telecasters Inc. since that application was dismissed on Oct. 12 (Docket 10611). By Hearing Examiner J. D. Bond Whitefish Bay, Wis., The Hearst Corp.— Granted motion of Oct. 13 for extension of time from Oct. 18 to Oct. 20 for exchange by applicants in pro- ceeding re ch. 6 (Dockets 11012 et al.) of their direct cases; further ordered that further con- ference in this proceeding shall be continued from Nov. 3 to Nov. 4. By Hearing Examiner William G. Butts Bay Shore, N. Y., Key Bcstg. System Inc.; WAVZ New Haven, Conn., The WAVZ Bcstg. Corp. — Gave notice that further conference held Oct. 15 will resume on Oct. 21, in proceeding re am facilities (Dockets 10379, 11014). By Hearing Examiner Herbert Sharfman Further revised hearing order of June 30 in proceeding re Zenith Radio Corp., Chicago, et al., for ch. 2 (Dockets 8917 et al.), as follows: To exchange written cases by Oct. 22; parties to notify each other of witnesses to be produced for cross-examination by Nov. 1, and testimony to start Nov. 8. By Hearing Examiner Annie Neal Huntting Issued First Statement Concerning Prehearing Conferences and Order in proceeding re appli- cations of Triad Tv Corp., et al., for ch. 10 at Parma-Onondaga, Mich. (Dockets 11169 et al.), which shall govern the course of the proceeding F/0.8 2" Cooke Lens for 16 MM "TV Eye" WORLD'S LARGEST STOCK Coated H i - re so I u t i o n Lenses for every TV need . . . Wide-Angle, Normal, Telephoto— 1 Va" to 20" . . . COOKE, Zeiss, Ektar, Carl Meyer, B & L, Wollensak, Ross, Astro, etc. Featuring all Accessories . . . Baffle Rings, Coun- terbalances, Fittings, Foe. Mounts fit RCA, Du- Mont, G.E. Image Orth. Special Mounts for G P I and others. Expert Fitting Service. 15-day FREE TRIAL Unconditional GUARANTEE Write for Free TV LENS BULLETIN #754 TV Serving TV since 1936 BURKE & JAMES, INC. 321 South Wabash Ave., Chicago 4, III., U.S.A. to the extent indicated; prehearing conferences to be held Oct. 29, Dec. 1, 9 and 10, and hearing heretofore scheduled for Nov. 22 was continued to Dec. 10. By Hearing Examiner Charles J. Frederick KTOE Mankato, Minn., Minn. Valley Bcstg. Co. — Formalized grant of petition heretofore infor- mally granted on Oct. 4 for extension of time from Oct. 4 to Oct. 6 within which to file Pro- posed Findings re (Docket 10592). Ordered that the hearing in re applications of Westinghouse Bcstg. Co. Inc. et al. for ch. 11 in Pittsburgh, be reconvened on Nov. 1 (Dockets 8694 et al.). BROADCAST ACTIONS The Commission, by the Broadcast Bureau, took the following actions on the dates shown: Actions of Oct. 15 Modification of CP The following stations were granted Mod. of CP's for extension of completion dates as indi- cated : KYTV (TV) Springfield, Mo., to 5-15-55; KRBC- TV Abilene, Tex., to 1-15-55; WKEU-FM Griffin, Ga., to 12-3-54. Actions of Oct. 14 Granted License WMC Memphis, Tenn., Memphis Pub. Co. — Granted license covering removal of fm antenna from top and mount on side of NW tower and increase height of tower (BL-5314). WXYZ-TV Detroit, Mich., WXYZ Inc.— Granted license covering installation of auxiliary antenna at main transmitter site (BLCT-219). Granted CP WLEW Bad Axe, Mich., Port Huron Bcstg. Co. — Granted CP to install the old main transmitter for use as an auxiliary, to be operated on 1540 kc, 250 w (BP-9470). Modification of CP The following were granted Mod. of CP's for extension of completion dates: WNEL San Juan, to 10-31-54; WFMJ-TV Youngstown, Ohio, to 5-13-55: WSIL-TV Harris- burg, 111., to 5-11-55; KOA-TV Denver, Colo., to 5-9-55; KNOX-TV Grand Forks, N. D., to 5-10-55. Actions of Oct. 13 Granted License WOPI Bristol, Tenn., Radiophone Bcstg. Sta- tion WOPI Inc. — Granted license covering change in transmitter location and increase in antenna height with fm antenna side mounted' cond': re use of fm antenna (BL-5474). WCSH-TV Portland, Me., Congress Square Ho- tel Co. — Granted license for new commercial tv station; ch. 6; ERP vis. 100 kw, aur. 50 kw; an- tenna 590 ft., and to designate studio location (BLCT-190). Also granted Mod. of license to change ERP to aur. 70 kw (BMLCT-23). Modification of CP WSRC Durham, N. C, Southern Radiocasting Co. — Granted Mod. of CP to change type trans- mitter (BMP-6662). Remote Control WROM Rome, Ga., Coosa Valley Radio Co. — Granted authority to operate transmitter by remote control. WAZL-FM Hazleton, Pa., Hazleton Bcstg. Co. — Granted authority to operate transmitter by remote control. Actions of Oct. 12 Granted License WTAR-TV Norfolk, Va., WTAR Radio Corp.— Granted license for change in existing station; ERP visual 100 kw; aural 50 kw; antenna 980 ft. (BLCT-205). KTCB Maiden, Mo., Charles William Craft- Granted license for am station; 1470 kc, 1 kw, D (BL-5462). KLEM LeMars, Iowa, B & B Bcstg. Co. — Grant- ed license for am station; 1410 kc, 1 kw, D (BL-5463). Granted CP KCLS Flagstaff, Ariz., Saunders Bcstg. Co.— Granted CP to install formerly licensed main transmitter as an auxiliary at present location of main transmitter; 1360 kc, 250 w (BP-9491). Data sheets won't tell you . . . but tube performance, backed by the manufacturer's reputation, will! Choose Machlett and you find . . . 57 years electron tube experience. Leadership in high vacuum technique. Design superiority in high power, big tube ruggedness and reliability. A specialist whose reputation has been achieved solely by the production of highest quality electron tubes. Machlett tubes are distributed by Graybar, Westrex, Dominion Sound. For full information on Machlett's extensive line of broadcast tubes, write MACHLETT LABORATORIES, INC. Springdale, Connecticut Broadcasting • Telecasting October 25, 1954 • Page 115 FOR THE RECORD Actions of Oct. 11 WTYN Tyron, N. C, Thermal Bcstg. Co. — Granted license for am station; 1580 kc, 250 w, D (BL-5467). WBWB Kissimmee, Fla., Radio Station WRWB —Granted license for am station; 1220 kc, 250 w, D (BL-5468). WABR Winter Park, Fla., Orange County Bcstrs. Inc.— Granted license for am station; 1440 kc, 1 kw, D (BL-5459). WELY Ely, Minn., Charles B. Persons— Granted license for am station; 1450 kc, 250 w, U (BL- 5460). WOW Omaha, Neb., Meredith WOW Inc. — Granted license for auxiliary transmitter to be operated on 590 kc, 1 kw (BL-5075). KFGT Fremont, Neb., Walker Radio Inc. — Granted license covering new transmitter (BL- 5469). Remote Control WINH Louisville, Ky., Kentucky Bcstg. Corp. — Granted authority to operate transmitter by remote control. Modification of CP The following were granted Mod. of CP's for extension of completion dates as shown: ^ WXEL (TV) Cleveland, Ohio, to 4-30-55; WHO- TV Des Moines, Iowa, to 5-3-55; KTTV (TV) Los Angeles, to 5-3-55; KUHT (TV) Houston, Tex., to 4-30-55; WTVI (TV) Belleville, 111., to 5-1-55; WNAC-TV Raleigh, N. C, to 5-7-55; WKNA-TV Charleston, W. Va., to 5-4-55. October 19 Applications ACCEPTED FOR FILING License for CP KFQD Anchorage, Alaska, William J. Wagner tr/as Alaska Bcstg. Co. — License to cover CP (BP-9116) which authorized change frequency, increase power and install a new transmitter (BL-5484). KFRB Fairbanks, Alaska, William J. Wagner tr/as Alaska Bcstg. Co. — License to cover CP (BP-9115) which authorized change frequency, increase power and install a new transmitter (BL-5478). KFRB Fairbanks, Alaska, William J. Wagner tr/as Alaska Bcstg. Co. — License to cover CP (BP-9489) which authorized change frequency of auxiliary transmitter from 790 kc to 900 kc (BL-5487). WDVH Gainesville, Fla., Thomas R. Hanssen, Charles W. Dowdy, John A. Dowdy and Winnie S. Vaughn d/b as The Decatur Bcstg. Co. — License to cover CP (BP-9165) which authorized a new standard broadcast station (BL-5485). WNOG Naples, Fla., George Dewey Polly — Li- cense to cover CP (BP-9039) as mod. which au- thorized new standard broadcast station (BL- 5491). WEAT West Palm Beach, Fla., WEAT-TV Inc.— License to cover CP (BP-8179) as mod. which authorized change frequency; increase power; install DA-1; install new transmitter and change transmitter and studio locations and increase height of No. 2 tower by addition of tv antenna (BL-5496). KORT Grangeville, Idaho, Far West Radio Die. — License to cover CP (BP-8891) which author- ized new standard broadcast station (BL-5486). WCIL Carbondale, 111., Paul F. McRoy and Ann E. Searing d/b as Southern Illinois Bcstg. — Li- cense to cover CP (BP-9201) which authorized installation of new transmitter, to be operated on 1020 kc with power of 250 watts, for auxiliary purposes only (BL-5489). KMDO Ft. Scott, Kan., Lloyd Clinton McKenney tr/as Fort Scott Bcstg. Co. — License to cover CP (BP-8948) which authorized new standard broad- cast station (BL-5480). WWKY Winchester, Ky., Winchester Bcstg. Co. — License to cover CP (BP-8864) as mod. which authorized new standard broadcast station (BL- 5482). KLGR Redwood Falls, Minn., Harry Willard Linder— License to cover CP (BP-9214) as mod. which authorized new standard broadcast station (BL-5490). WSRG Durham, N. C, J. C. Greene Jr. and R. H. Whitesides d/b as Southern Radiocasting Co.— License to cover CP (BP-8787) as mod. which authorized new standard broadcast sta- tion (BL-5492). WMSN Raleigh, N. C, B. H. Ingle Sr. tr/as Merchants & Farmers Station — License to cover CP (BP-8379) as mod. which authorized new standard broadcast station (BL-5494). WBRE Wilkes-Barre, Pa., Louis G. Baltimore- License to cover CP (BP-9301) which authorized installation of a new transmitter (BL-5481). KLGN Logan, Utah, Atlas Engineering Co.— License to cover CP (BP-9244) as mod. which authorized a new standard broadcast station (BL-5493). . KLO Ogden, Utah, The Diterstate Corp. — Li- cense to cover CP (BP-9410) as reinstated which authorized installation of old main transmitter as an auxiliary transmitter to be operated on 1430 kc with power of 5 kw, employing DA day and night (BL-5495). Modification of CP WLBT (TV) Jackson, Miss., Lamar Life Bcstg. Co.— Mod. of CP (BPCT-1030) as mod. which authorized new tv station to extend completion date to 4-26-55 (BMPCT-2554) . WDAY-TV Fargo, N. D., WDAY Die— Mod. of CP (BPCT-740) as mod. which authorized new tv station to extend completion date to 6-1-55 (BMPCT-2553). Applications Returned Sunnyslope, Ariz., Donald L. Blackburn & Ade- line Blackburn — CP for new standard broadcast station on 1290 kc; power of 250 w, unlimited hours of operation. WBIZ Eau Claire, Wis., WBIZ Inc.— Authority to determine operating power by direct measure- ment of antenna power. License for CP WNHC-FM New Haven, Conn., The Elm City Bcstg. Corp.— License to cover CP (BPH-1924) which authorized changes in licensed station (BLH-1005). WNIC (FM) De Kalk, HI., North. HI. State Teachers College — License to cover CP (BPED- 252) which authorized new non-comm. educ. fm station (BLED-159). WAPO-FM Chattanooga, Tenn., WAPO Bcstg. Services Die— License to cover CP (BPH-1806) as mod. which authorized new fm station (BLH- 1004). Modification of CP WHP-FM Harrisburg, Pa., WHP Inc.— Mod. of CP (BPH-410) as mod. which authorized new fm station for extension of completion date (BMPH- 4951) . WJHL-FM Johnson City, Tenn., WJHL Die— Mod. of CP (BPH-1960) which replaced expired permit for extension of completion date (BMPH- 4952) . WSBT-TV South Bend, Did., South Bend Trib- une—Mod. of CP (BPCT-1017) as mod. which authorized new tv station to extend completion date (BMPCT-2564). WITH-TV Baltimore, Md., WITH-TV Inc.— Mod. of CP (BPCT-1338) as mod. which author- ized new tv station to extend completion date to 5-14-55 (BMPCT-2562). WGR-TV Buffalo, N. Y., WGR Corp.— Mod. of CP (BPCT-1746) as mod. which authorized new tv station to extend completion date to 3-7-55 (BMPCT-2560). WHEC-TV Rochester, N. Y., WHEC Die— Mod. of CP (BPCT-326) as mod. which authorized new tv station to extend completion date to March, 1955 (BMPCT-2559). WAYS-TV Charlotte, N. C, WAYS-TV Die- Mod, of CP (BPCT-344) as mod. which author- ized new tv station to extend completion date to 5-28-55 (BMPCT-2557). WMVT (TV) Montpelier, Vt., WCAX Bcstg. Corp.— Mod. of CP (BPCT-1327) which authorized new tv station to extend completion date to 9-1-55 (BMPCT-2555). KVAN-TV Vancouver, Wash., KVAN Die- Mod, of CP (BPCT-959) as mod. which author- ized new tv station to extend completion date to 4-15-55 (BMPCT-2556). October 20 Decisions ACTIONS ON MOTIONS The following actions on motions were taken as indicated: By Commissioner Robert T. Bartley Dallas, Tex., George A. Smith Jr. — Granted pe- tition to amend Commission's order of Oct. 4, to provide extension of time to Nov. 6 for all par- ties in proceeding re one-way signalling stations (Dockets 10767 et al.), to file replies to exceptions. Thermopolis, Wyo., Mildred V. Ernst — Granted petition to amend am application (Docket 11126; BP-9194) so as to submit new engineering show- ing based upon actual measurements, and appli- cation as amended was removed from hearing docket and returned to processing line. Onondaga, Mich., Television Corp. of Mich. Inc. — Granted petition for extension of time to Nov. 3 within which comments or oppositions may be filed with regard to petitions filed by Jackson Bcstg. & Tv Corp. and Triad in re ch. 10 at Parma-Onondaga (Dockets 11169 et al.). WSMB New Orleans, La., WSMB Die— Granted petition to dismiss without prejudice its appli- cation to change am daytime operation from non-DA to DA (Docket 9965; BP-7971). Wichita, Kan., The Radio Station KFH Co.— Granted petition for extension of time to and including Oct. 19 in which to file exceptions to initial decision in re applications for ch. 3 (Dock- ets 10259 et al.). Chief Broadcast Bureau — Granted petition for an extension of time to and including Nov. 2 in which to file exceptions to initial decision re applications of Cowles Bcstg. Co., et al., for ch. 8 in Des Moines, Iowa (Dockets 8897-8900) (Ac- tion taken 10/15). By Hearing Examiner J. D. Bond WRCO Richland, Wis., Richland Bcstg. Corp.— Granted in part petition for removal of applica- tion from hearing docket (Docket 10414; BP- 8584); to the extent that petition requests an immediate grant of application, it is dismissed as moot. ALLEN KANDER FDR THE PURCHASE AND SALE DF RADID AND TELEVISION STATIDNS 1701 K St., N. W. • Washington 6, D. C, NA. 8-3233 Lincoln Building • New York 17, N. Y., MU. 7-4242 401 Georgia Savings Bank Bldg. • Atlanta 3, Ga., LAmar 2036 Page 116 • October 25, 1954 Broadcasting • Telecasting PROFESSIONAL CARDS JANSKY & BAILEY INC. Executive Offices 1735 De Sales St., N. W. Offices and Laboratories 1339 Wisconsin Ave., N. W. Washington, D. C. ADams 4-2414 iitmbtr AFCCB • JAMES C. McNARY Consulting Engineer National Press Bldg., Wash. 4, D. C. Telephone District 7-1205 Member AFCCE * —Established 1926— PAUL GODLEY CO. Upper Montclair, N. J. MO. 3-3000 Laboratories Great Notch, N. J. Member AFCCE • GEORGE C. DAVIS 501-514 Munsey Bldg. STerling 34111 Washington 4, D. C. Member AFCCE * Commercial Radio Equip. Co. Everett L. Dillard, Gen. Mgr. INTERNATIONAL BLDG. Dl. 7-1319 ■% WASHINGTON, D. C. P. O. BOX 7037 JACKSON 5302 KANSAS CITY, MO. Member AFCCE * A. D. RING & ASSOCIATES 30 Years' Experience in Radio Engineering Pennsylvania Bldg. Republic 7-2347 WASHINGTON 4, D. C. Member AFCCE * GAUTNEY & JONES CONSULTING RADIO ENGINEERS 1052 Warner Bldg. National 8-7757 Washington 4, D. C. Member AFCCE * Craven, Lohnes & Culver MUNSEY BUILDING DISTRICT 7-1211 WASHINGTON 4, D. C. Member AFCCE * FRANK H. MclNTOSH CONSULTING RADIO ENGINEER 1216 WYATT BLDG WASHINGTON, D. C. Metropolitan 8-4477 Membtr AFCCB * RUSSELL P. MAY 711 14th St., N. W. Sheraton Bldg. Washington 5, D. C. REpublic 7-3984 Member AFCCE* WELDON & CARR Consulting Radio & Television Engineers Washington 6, D. C. Dallas, Texas 1001 Conn. Ave. 4212 S. Buckner Blvd. Member AFCCE • PAGE, CREUTZ, GARRISON & WALDSCHMITT CONSULTING ENGINEERS 7 1 0 1 4th St., N. W. Executive 3-567* Washington 5, D. C. Member AFCCB ' KEAR & KENNEDY 1302 18th St., N. W. Hudson 3-9000 WASHINGTON 6, D. C. Member AFCCE • A. EARL CULLUM, JR. CONSULTING RADIO ENGINEERS HIGHLAND PARK VILLAGE DALLAS 5, TEXAS JUSTIN 6108 Member AFCCE • GUY C. HUTCHESON P. O. Box 32 AR. 4-8721 1100 W. Abram ARLINGTON, TEXAS ROBERT M. SILLIMAN John A. Moffet — Associate 1405 G St., N. W. Republic 7-6646 Washington 5, D. C. Member AFCCB * LYNNE C. SMEBY "Registered Professional Engineer" 311 G St., N. W. EX 3-8073 WASHINGTON 5, D. C. GEORGE P. ADAIR Consulting Radio Engineers Quarter Century Projettional Experience Radio-Televitlon- EUctronlci-Commtmlcatlon* 1610 Eye St., N. W., Wash. 6, D. C. Executive S-tt$0— Executive S-MS1 (Nights-holidays, Lookwood 5-1819) Member AFCCE • WALTER F. KEAN AM-TV BROADCAST ALLOCATION FCC & FIELD ENGINEERING 1 Riverside Road — Riverside 7-2153 Riverside, III. (A Chicago suburb) WILLIAM E. BENNS, JR. Consulting Radio Engineer 3738 Kanawha St., N. W., Wash., O. C Phone EMerson 2-8071 Box 2468, Birmingham, Ala. Phone 6-2924 Member AFCCB • ROBERT L. HAMMETT | CONSULTING RADIO ENGINEER 821 MARKET STREET SAN FRANCISCO 3, CALIFORNIA SUTTER 1-7545 JOHN B. HEFFELFINGER 815 E. 83rd St. Hiland 7010 KANSAS CITY, MISSOURI Vandivere, Cohen & Wearn Consulting Electronic Engineers 612 Evans Bldg. NA. 8-2698 1420 New York Ave., N. W. Washington 5, D. C. CARL E. SMITH CONSULTING RADIO ENGINEERS 4900 Euclid Avenue Cleveland 3, Ohio HEnderson 2-3177 Member AFCCB " 1. G. ROUNTREE, JR. 4515 Prentice Street EMerson 3266 Dallas 6, Texas VIR N.JAMES SPECIALTY Directional Antenna Proofs Mountain and Plain Terrain 3955 S. Broadway Sunset 9-9182 Denver, Colorado IF YOU DESIRE TO JOIN THESE ENGINEERS in Professional card advertising contact Broadcasting • Telecasting 1735 DeSales St., N. W., Wash. 6, D. C. ^^^^ Member AFCCB * SERVICE DIRECTORY j -ustom-Built Equipment I U. S. RECORDING CO. J 1121 Vermont Ave., Wash. 5, D. C. Lincoln 3-2705 COMMERCIAL RADIO MONITORING COMPANY MOBILE FREQUENCY MEASUREMENT SERVICE FOR FM & TV Engineer on duty all night every night JACKSON 5302 P. O. Box 7037 Kansas City, Mo. Grinnan Fixture Co. Minerva, Ohio DESIGNERS • BUILDERS • INSTALLERS record libraries, office partitions, re- ception desks, special consoles, fine custom cabinet work. SPOT YOUR FIRM'S NAME HERE, To Be Seen by 75,956* Readers —among them, the decision-making station owners and managers, chief engineers and technicians— applicants for am, fm, tv and facsimile fa amies. * 1953 ARB Projected Readership Survey Broadcasting • Telecasting October 25, 1954 • Page 117 CLASSIFIED ADVERTISEMENTS Payable in advance. Checks and money orders only. Deadline: Undisplayed — Monday preceding publication date. Display — Tuesday preceding publication date. Situations Wanted 20(S per word — $2.00 minimum • Help Wanted 25tf per word — $2.00 minimum. All other classifications 30<; per word — $4.00 minimum • Display ads $15.00 per inch No charge for blind box number. Send box replies to Broadcasting • Telecasting, 1735 DeSales St. N. W., Washington 6, D. C. Applicants: If transcriptions or bulk packages submitted, SI. 00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. Broadcast- ing. • Telecasting expressly repudiates any liability or responsibility for their custody or return. RADIO Help Wanted Managerial Station manager. For daytime independent radio — under absentee ownership. This is top small market property in midwest and position avail- able requires an experienced radio operator of highest calibre to take full charge and responsi- bility. Stock available out of station earnings to right man. Send photo, complete resume and references to Box 81F, B'T. Our employees know of this ad. Sales manager — experienced in local selling — in- dependent station — attractive proposition — state full experience — send photo. Box 104F, B'T. Salesman Florida: Salesman. Fulltime independent. Fine opportunity for energetic worker. Box 655E, B'T. Salesman needed, 20 million dollar, small town and country middle eastern market. Good draw against 20 percent commission. Photo, resume, first letter. Box 56F, B'T. Sales staff expansion requires two experienced radio time salesmen. NBC affiliate in large southern market. Excellent local programming. You'll like our pleasant city. Permanent posi- tion to right men. Write giving history, present earnings and references. Box 97F, B'T. RADIO Help Wanted— (Cont'd) Salesman for live wire independent, soon to go 5000 watts fulltime. Block of accounts to start with. Will give good salary and commission with incentive plan, plus car allowance. Call Sales Manager, WCOJ, Coatesville, Pa., 2100. Daytime 1000 watt station wants experienced ad- vertising salesman. Salary and commission. Ref- erences required. WTND, Orangeburg, S. C. Salesmen wanted for a group of stations in the deep south that is expanding its sales organiza- tion. You can earn good money, if you have a record of successful selling. Good guaranteed base pay and liberal commission. You can select any one of four large Southern towns to work in. Write giving complete record, present earn- ings and references to: Jules J. Paglin, 616 Audu- bon Bldg., New Orleans 16, La. Announcers 1st combo, salesmen and announcers. Indiana. Box 485E, B-T. DJ wanted for midnight-6 a.m. show six nights weekly. Must know records, adlib commercials, service accounts. Man we seek is experienced, believable, unaffected. $60 base plus talent. Box 53F, B>T. Florida small market Mutual station looking for versatile staff announcer. Must be experienced and a southerner. Box 69F, B'T. Wanted — a good morning DJ with ratings to prove it. Major market top station. Also need good afternoon or evening DJ — no would be's or has been's. Box 80F, B'T. Needed three versatile, experienced announcers for radio or tv in south Texas. Immediate avail- ability. Rush tape and resume. Box 116F, B'T. Announcer — 1st phone, for independent music, news and sports station. Emphasis on announc- ing. $275.00 to start with increases for 44 hour week. Forward tape, photo and references to Johnny Special, KGBC, Galveston, Texas. 2 announcers, 1 continuity writer for am-tv op- eration. Ken Gilmore, KPLC, Lake Charles, La. Experienced announcer with operator's license to do morning combo and general announcing. Top pay. Permanent. WCMY, Ottawa, Illinois. Announcer with control board experience for general staff work. No specialists. Call Manager, WCOJ, Coatesville, Pa. 2100. Our staff knows of this ad. Wanted, combination announcer-engineer, first class license. Virginia daytime independent. Salary no problem if right man. Write or call WJWS, South Hill, Virginia. Radio morning man with sincerity, integrity and personality needed at WKZO AM-TV, Kalama- zoo, Michigan. Great opportunity for right man. Offer also includes tv opportunities. Send pic- ture, tape and information attention Program Director. Leading station in southeast has opening for top- notch, versatile announcer with proven ability. Send detailed background, past and expected earnings, references, audition recording. WSAV, Savannah, Georgia. Morning man — excellent adlib announcer for new 1000 watt am. Send tape, photo, references, full resume, Jack Owens, 1403 10th Street, Charles- ton, 111. RADIO Help Wanted— (Cont'd) Technical Engineer, first class ticket required. No announc- ing. State qualifications, experience, references, and salary desired. Pennsylvania opening. Box 48F, B'T. First class engineer, no experience necessary. Send references and salary expectations Box 55F, B'T. 1st combo, announcing, management new 500 watt DT. Oklahoma. Box 84F, B'T. Chief engineer to take complete charge of tech- nical operation for 250 watt station in southeast. Small community, permanent position for man who works well with others. Furnish complete personal background, references and former ex- perience with salary requirements. Personal interview necessary. Box 86F, B«T. Chief engineer for am-fm station in Illinois town of 12,000. Good equipment and plant. Some an- nouncing. Good opportunity. Box 96F, B'T. Electronics engineer, Civil Service, GS-12, $7040.00 per year. Box 112F. B'T. Chief engineer for progressive, local station with remote control. Installation of new equipment and maintenance will require full time at present. Future opportunity to work in tv, but radio will remain primary responsibility. WKNY, Kings- ton. New York. Production-Programming, Others Experienced male continuity director. Midwest radio, vhf-tv station. Include photo with appli- cation. Box 7F, B'T. Program director for aggressive independent sta- tion. Must have experience and ability. Give complete details. Excellent opportunity in out- standing market. Box 61F, B-T. Texas fulltime station needs man, gather and pre- sent local news, also sports announcer and per- manent salesman. Box 66F, B'T. Music librarian needed for 24-hour music station. Man or woman may apply, should be capable of some air work, and associated duties. Box 126F, B'T. Continuity writer needed immediately. Send sample copy, photo, experiences and salary de- sired to WPIC. Sharon, Pa. Situations Wanted Managerial Manager, fully experienced in program, promo- tion, sales. Excellent record and recommenda- tions. Presently employed. Fifteen years execu- tive experience. Salary secondary to opportunity to produce. Box 5F, B'T. General-commercial manager. Now managing radio station in dual radio-tv ownership. Have strong faith in radio's ability to survive, sell and prosper. Ownership primarily interested in tele- vision. Therefore, desire position radio opera- tion where 15 years experience local and na- tional sales, programming and promotion will pay off to ownership and to me. Would welcome challenge of station down in ratings, local, na- tional sales. Have beaten such situation in cur- rent position and can present documentation to prove it. Married, stable, best local and national references. Box 36F, B'T. General manager. Experienced in all phases of radio and television. Strong sales background. Local, regional, national. Age 38. Presently em- ployed in above capacity in major market both tv & radio stations. No floater, seven years with present firm. Desire larger market. Box 47F, B'T. General manager. A veteran of 24 years in the radio field and for the past six years general manager of 5000 watt fulltime radio station in metropolitan area. Have served in all phases of the business including publicity, promotion, mer- chandising and sales manager. Have handled labor relations and complete operation of inde- pendent station. Box 52F, B'T. DO YOU NEED COMPETENT HELP? Is there a TV station that does not need additional competent help? Not accord- ing to what station managers tell us. So we have established a personnel depart- ment to help out. We offer you qualified graduates who will make competent workers in any of the following fields: • Announcers • Writers • Camera Assistants • Boom Operators • Floor Directors • Copy Writers • Film Editors • Salesmen Remember, our service is FREE. We are not an employment agency. We simply supply you with graduates from our school who have been screened for ability and willingness to work. Write John Birrel, Personnel Director, for complete background data. NORTHWEST RADIO & TELEVISION SCHOOL 1221 N.W. 21st Avenue Portland 9, Oregon RADIO RADIO RADIO Situations Wanted — (Cont'd) Sales and audience promotion/director of sales development, marketing and research. Now with advertising agency but itching to return to broad- casting-telecasting field. Network and independ- ent station experience. Exceptionally effective sales presentations have habitually hit their tar- gets. Have developed attention-compelling direct mail campaigns. Worked closely with sponsors and agencies in creating merchandising programs in supermarket and drug outlets. Market-re- search minded; believes in giving salesmen all the facts they need. Knows how to dig out those facts. Well versed in audience research tech- niques. Can write and place publicity stories. Excellent speaker for station participation in community activities. If you want a practical, shirt-sleeve promotion man who can originate sales ideas and prepare sales packages, let's have a talk. Box 75F, B-T. Top sales executive available. Pioneer broad- caster seeks top sales or managerial position with progressive am or tv outlet. Can produce the sales you seek. Top industry references. Have good reason for leaving present spot. Box 113F, B«T. General manager — thorough experience in radio sales and management for over 15 years. Com- plete faith in radio's future and ability to make profits. Outstanding regional, national back- ground with top success story. Presently em- ployed. Want permanence plus stock participa- tion keyed to additional profits. Box 120F, B-T. Manager-sales manager — over twenty years con- structive radio and tv background. Not a has been but a go getter, strong on sales. Relocation desired. Best of references. Box 122F, B-T. General-commercial managers, am/tv. Broad- casters Executive Placement Service has several highly qualified executives with present earnings ranging from $6,000-$25,000. Their availability is confidential to protect present position. Contact Howard S. Frazier, 708 Bond Building, Washing- ton 5, D. C. Salesman Account executive. University degree-Advertis- ing. Five years radio sales experience. Present- ly sales manager. Desires change. Prefer sta- tion or rep., Manhattan, Philadelphia area. Out- standing salesman-executive. Box 16F, B»T. Salesman 4 years experience seeks opportunity with sound radio-tv station, best references. Box 21F, B-T. Attention — radio-tv stations. 1954 graduate, radio degree, veteran, single, travel anywhere, desires sales position, position leading to sales. Non- radio sales experience. Ambitious, will to learn. Box 68F, B-T. Announcers Top-notch daytime personality. 3 years experi- ence, 3rd phone, presently employed, relaxed, strong on interviews, sports and ad-lib. Tape and resume on request. Box 14F, B«T. Staff announcer, strong news, deejay. 4 years ex- perience, 27, single, vet. Permanent, dependable. Box 45F, B»T. Announcer: Four years experience. Currently deejaying and newscasting over middle Atlantic's leading independent. College graduate, 26, vet- eran. Wants northeast location. Box 57E, B»T. Presently employed in tv as producer-director and personality man on own shows. Would again like to get into radio as morning man DJ. Seven years combined radio and tv experience. Mar- ried, family. Not a drifter. Can do you top job. Will arrange for personal interview ... if possi- ble. $80.00 start. Box 65F, B-T. Young announcer, single veteran. Strong on news. Good DJ. Will travel. Box 74F, B-T. Announcer, all phases; ready for second move. 25, married; tape, resume. Box 85F, B«T. News-staff announcer. Four years radio experi- ence. Capable. College graduate. Box 91F, B«T. Hey there . . . looking for a deejay with humor, personality, who likes variety of music and chat- ter, plays musical instrument? Look no further. Family man wishes to settle down. Third class ticket. Operate board. Box 95F, B-T. Sportscaster, experienced. Strong on basketball. Draft exempt. Will travel. Box 98F, B-T. Situations Wanted — (Cont'd ) Announcer, newscaster; disc jockey; copywriter; 3rd class ticket. Available immediately. Box 101F, B-T. Announcer — single, 26, some experience, college graduate, write copy, will travel. Box 102F, B«T. Announcer — authoritative news delivery — pleas- ant voice, excellent commercial presentation, some play-by-play. Married, will travel. Box 103F, B-T. 4 way feature! Man — announcer, organist-pian- ist. Wife — kiddie show, woman's program. Show business background, light radio-tv cost? The price of one staff announcer, music director. Box 106F, B»T. Many years experience in radio, one and half in tv. Announcing, newscasting, direction, produc- tion, special events, sports. Full particulars on inquiry. Box 109F, B-T. Mature, versatile announcer with 4 years of solid commercial radio and tv experience. Excellent delivery on commercials, news, music and sports. Can operate console, write, have restricted op- erator's permit. 28 years old, father of 2 who has the drive and ability to improve your station. Opportunity at a decent salary with permanency prime requisites. Box 110F, B-T. Announcer-engineer with 1st phone for 10 years desires active job at progressive combination and/or independent station. Single, steady, plenty of experience at combination work. Prefer west or northeast. Box 121F, B«T. Sports director — experienced play-by-play, daily sports commentary. My sports shows have built large audiences, are real money makers. Salary plus talent. Box 123F, B«T. Announcer: 2>/2 years. Strong news. Convincing commercial delivery. Act, character voices. Prefer midwest network station. Box 124F, B«T. Man and woman team. Proven abilities for in- creasing listeners during early 5-9 morning show and participating woman's show. Each has third phone. Both operate board, direct, produce, de- velop new ideas and do staff. Only interested permanent position. Prefer staff salaries, talent, sales opportunity. Can do job you want. Avail- able immediately. Bob Arnold, phone (8-12 a.m. EST) or wire 9-3193, Bellefontaine, Ohio, P O Box 414. Experienced, versatile announcer. Easy delivery. Draft exempt, car. Charlie Doll, 907 Clinton Street, Hoboken, New Jersey. Situations Wanted — (Cont'd) Experienced announcer, disc jockey. Colored girl, age 26. Personality, good commercial sense. Tape, photo on request. Midwest or northwest. Beulah Gibson, 2331 W. Adams Street, Chicago 12, Announcer-first phone, tv-film director, camera- man photographer, darkroom technician, avail- able November 1st. Monte Grove, WLYC, Wil- liamsport, Pa. Versatile announcer, 22, single, 2% years experi- ence, prefer all-night DJ position. H. D. Hall, Box 85, Virgie, Kentucky. Staff announcer — light experience — married. Ed- ward Hickey, RD #1, New Oxford, Pa. Announcer, newscaster, DJ-idea man. Travel, tape, resume. Bob Kay, 54 Maple Street, Daniel- son, Connecticut. Announcer, 7 months experience. Broadcasting school graduate. Local news. 3rd phone. Car. Veteran. 25. Tape. Photo. References. Want permanency. Del Kirby, Box 207, Bardwell, Ken- tucky. Phone 186J. Specialized in hillbilly and gospel. Have 3rd ticket. Available October 23rd. Bill Pack, 1034 Edison Avenue, Ft. Myers, Florida. Staff announcer-salesman. Ambitious young man (28) with light experience wants to make money. First consideration is permanency. Dependable, references, tape. Robert Rahman, 1400 University Avenue, Bronx, New York. You need help? I've got twenty years in show- biz— the latter years in television and radio. Handled lunch shows, news, variety shows, an- nouncing, MC, comedian-directions. 32 years old, married — relocate now. Kim Roberts, 2469 Perk- erson Road, Atlanta, Ga. Available January, some experience, resonant voice, college degree, single, 25, vet., car, travel, prefer audition (tape available). Lt. James Scan- Ian, 2831 Lexington, Chicago, Illinois. Staff announcer. Strong on commercials, news and DJ, also board operator. Midwestern grad- uate. Prefer midwest. Photo, tape, resume available. John Schneider, 2727 W. Polk Street, Chicago 12, Illinois. Announcer — experienced strong news, DJ, sports. Television opportunity preferred. Reply Room 457, 2 Broadway, New York 4, N. Y. Telephone Whitehall 2-6535. HERE'S AN OPPORTUNITY OF YOUR LIFE-TIME UHF TELEVISION STATION SALE 32nd NBC and ABC PROGRAMMING Assume Liabilities and It's Yours WAYS-TV CHARLOTTE, N. C. CALL EDison 3-7173 FOR NATION'S IN THE MARKET RADIO RADIO TELEVISION Situations Wanted— (Cont'd) Technical Engineer — 6 years experience, studio, transmit- ter, remotes, recordings. Box 880E, B-T. 1st phone operator. 2l/2 years experience in all phases of radio broadcasting. Immediate avail- ability. Box 9F, B-T. Experienced chief engineer-combo announcer. Maintenance, installation. Box 28F, B-T. First phone, college graduate, four years experi- ence am, fm, tv, both studio and transmitter, including equipment maintenance, installation and construction. Particularly interested in audio and high-fi fm. Box 49F, B-T. Engineer-chief, supervisor or staff. Plenty of ex- perience am and tv. Prefer Florida but will con- sider other locations. Available immediately. Box 59F, B-T. New York or vicinity, first phone, 10 years ex- perience, car. Box 62F, B-T. First class. Experience in all phases of broad- casting. Chief one year. Car. N.E. states pre- ferred. Box 63F, B-T. Engineer wants position. 1st phone, also 2nd telegraphed. Inexperienced, but highly capable. Box 72F, B-T. Chief engineer — all phases of engineering, effi- cient operation. Young, family, auto, sober, re- sponsible. Announce. Desires permanent posi- tion kw up. Box 89F, B-T. First phone, single, 25, two years am control, transmitter, y2 year tv studio. Prefer larger city, will consider all offers of permanent jobs. Resu- me upon request. Have car. Box 99F, B-T. First phone, am-fm-tv experience, age 30, car, available immediately. Mr. Engineer. 206 Fur- man Street, Syracuse, N. Y., phone 75-8913. Combo men and operators with first class tickets available immediately. Grantham, 6064 Holly- wood Blvd., Hollywood, California. Production-Programming, Others Top basketball and all-around sports man. 5 years PD. Brief, but effective sales stint. Con- sider any permanent set-up of above combina- tion. Married. Family. 27. College graduate. Best references. Box 8F, B-T. Program director, news, sports, married, 13 years experience. Two weeks notice, excellent refer- ences. Will do fine public relations job. Avail- able for interview on weekends. Permanent position. Box 37F, B-T. Program manager— background and references unexcelled. Want operation with integrity and pride in broadcasting. Confidential. Box 15F B-T. Program director-announcer, female, saleable ideas. Good copy. First phone. College. Twelve years radio experience. Box 54F, B-T. Situations Wanted — (Cont'd) Reporter, 42, very active. Seeks spot with new beat. Box 73F, B-T. Top caliber newscaster — special events man seeks location in major market. 5 years experience. College grad. Presently employed in large market. Box 76F, B-T. News director, seeks added duties as sportscaster. Desires more activity. Capable morning DJ. Wire service correspondent, knowledge of pho- tography, promotion. Currently employed in metropolitan market. Box 88F, B-T. Newswriter, light experience, recent army po- litical analyst. Radio journalism graduate, 24, single. Network station preferred. Box 100F, B-T. Young program director: 4 years experience. University graduate. NYU-TV workshop gradu- ate. Seek permanent position in larger outlet. Good announcer, actor, and newscaster. Other experience includes writing and producing 14 radio plays, selling, continuity writing and small station management. Box 105F, B-T. TELEVISION Help Wanted Managerial Tv sales manager. Established medium market major network station has opening for top sales manager. Must be the best in every way for this is a really excellent opportunity. The man we select will have full authority and responsibility of sales department. Salary plus bonus plan guarantees earnings satisfactory to top man. Send resume, references and photo to Box 82F, B-T. Our personnel know of this ad. Salesmen Experienced tv salesman only vhf station in Ver- mont. 75,000 sets now — 100,000 potential market. Multiple network. Went on air in September. Guarantee and liberal commission. Real op- portunity for producer. Write complete informa- tion plus references first letter. S. T. Martin, General Manager, WMVT, Burlington, Vt. Opportunity for young man with radio or tele- vision sales background to join radio-tv sales staff of growing uhf station. Insurance, hospitali- zation, pension benefits. Write Personnel Direc- tor, WSBT-TV, South Bend, Indiana. Technical Maximum power vhf station has opening for experienced film cutter and electronic main- tenance man. Write or call: Chief Engineer, KGUL-TV, Galveston, Texas. Immediate openings in new uhf station for two first class technicians with tv, video and trans- mitter experience. Contact Chief Engineer, WFMZ-TV, Allentown, Penna. Technical personnel for tv and am newspaper owned operation. Contact Wallace Wurz, Chief Engineer, WTVH, Peoria, Illinois. Experienced Television Micro-wave Engineers AM Transmitter Engineers Available 1st Phone-Reliable-Capable AM Transmitter Going Remote Inter-city TV Relay Eliminated For Information Write Box 33F, B»T Help Wanted— (Cont'd) Production-Programming, Others Aggressive writer-reporter experienced at work- ing local beat. Mid-south key network tv out- let. Box 50F, B-T. Production man, director, technical-director, with commercial understanding wanted for ag- gressive, growing, fully equipped WMTV (Chan- nel 33), Madison, Wisconsin. Must be keen, quick, vigorous, ambitious, imaginative. Immediate employment and plenty of potential in world's most beautiful college community. State ex- perience, expected starting salary, idiosyncrasies. Write Jerry Bartell, WMTV, Madison. Situations Wanted Managerial General manager — commercial manager. Thor- oughly experienced all phases uhf-vhf tv and radio. Outstanding background. Local, regional, national experience. Presently employed in above capacity with major market tv station. Brilliant success story. Can bring experienced personnel. Desire permanent location with stock proposi- tion. Willing to work on percentage or salary and percentage. Box 757E, B-T. Announcers Personality man ... ad lib, audience participa- tion, record-pantomime . . . comedy. Now doing own tv shows plus producing and directing. Seven years radio and tv experience combined. Married, family and not a drifter. Good worker . . . wish to relocate permanently. $80.00 start. Box 64F, B-T. Seasoned tv announcer at large southern opera- tion seeks northeast opportunity. $100 week. Box 90F, B-T. Technical Tv-am engineer, 6 years experience tv, xmtr, camera, switcher, micro-wave, recordings, re- motes. Limited combo experience. Permanent only. Box 94F, B-T. Production-Programming, Others Got CP? Thoroughly experienced PD put two television stations on air. Can do same for you. Box 982E, B-T. Six years experience: programming, production, continuity. Seeking executive position; medium, large market. As PD, launched two television stations, radio station. College education. Best references, including previous employer. Avail- able for personal interview or immediate em- ployment. Box 983E, B-T. Announcer, 7 years experience in industry, pres- ently employed as producer-director, wishes move to larger market. BA degree, married. Box 67F, B-T. Capable SRT graduate, musical background, de- sires camera, film or programming, production position. Reliable, married, veteran. Salary sec- ondary. Locate anywhere. Box 77F, B-T. Network retrenchment makes available television camera-operations man. Small station and net- work experience. Excellent references. Box 107F, B-T. Tv director — experience includes production, di- rection, camera, announce, audio and projection. Desire permanent location as director or related production position. Box 117F, B-T. Experienced floor manager, coordinator, assistant production director, for small station operation. S. Bronsther, NBC, 30 Rockefeller Place, New York, N. Y. Film director, cameraman, photographer, dark- room technician, announcer-first phone, avail- able November 1st. Monte Grove, WLYC, Wil- liamsport, Pa. For Sale Stations Good full-time Florida network station located in valuable retail sales area. Terms. Box 92F, B-T. For Sale — (Cont'd) Wanted to Buy— (Cont'd) For Sale— (Cont'd) 50% interest in 1000 watt daytime independent in midsouth. Ideal for working partner or invest- ment. Box 108F, B«T. Opportunity for right party to acquire profitable 500 watt station in Texas. Write or wire Box 115F, B-T. New 1,000 watt, daytimer. New Gates equipment. Good market. Absentee ownership. WAGS, Bishopville, S. C. New southern kilowatt daytime for amount of investment, $35,000.00. Includes land and build- ing. Can be handled on reasonable terms by re- sponsible broadcaster. Paul H. Chapman, 84 Peachtree Street, Atlanta, Georgia. Free list of good radio and tv station buys now ready. Jack L. Stoll & Associates, 4958 Melrose, Los Angeles 29, California. Radio and television stations bought and sold Theatre Exchange. Licensed Brokers, Portland 22, Oregon. Equipment Etc. l-type 213-4 and 1-type 213-5 Collins transcription turntables with instruction books in original boxes used as sample, like new — $550.00. 1-two- way radio station transmitter and receiver 1- FSTR-140 BY (DW) and one mobile unit 1- FMTR-80D (C) 1-C std. with 65 ft. Wincharger tower, Andrew antenna and 150 ft. RG8/U cable. $1000.00. Box 60F, B»T. 404 foot IDECO triangular, self-supporting, non- insulated, galvanized tower, engineered for tv or am. Priced for prompt disposal. Box 83F, B-T. 3kw GE fm transmitter, including tubes, monitor, console and crystals for 98.7. Approximately 400 feet Andrew transmission line. In daily use. Excellent condition. Make offer. Box 118F, B-T. RCA film camera chain, TK 20 D, complete. Used. Price $4925.00. Box 125F, B-T. Complete proof of perfarmance kit shown page 51 Gates catalog. Gates MO 3625 gain set $90.00, B-W 200 audio oscillator $100.00, B-W 400 distor- tion meter $125.00 or all three with interconnec- tions and instructions $300.00. Also GR RF bridge model 516C $100.00. Everything like new. KROX, Crookston, Minn. Two complete RCA MI-4875-G Universal pick-up kits, arms, heads, equalizers and hardware. Used about two years. Both for $250.00 postpaid KSRV, Ontario, Oregon. Test equipment. Hewlett Packard vhf, model 803A bridge, model 417A detector and model 608A signal generator. Nearly new. Cost $1545.00. Make offer. Frank C. Carman, KUTA, Salt Lake City, Utah. 375 foot Wincharger tower ready. Good paint. $5,700 new, $2,750. WDIA, Memphis, Term. Remote control system. WOKO going under one roof; will sell Gates remote system. Only eight months old, bugs all out. Reduce your payroll hundreds of dollars. Jim Healey, WOKO Albany, New York. 1—125' Blaw-Knox self supported tower, 1—85' Ideco self supported tower, 1—65' G.E. fm an- tenna pole mast, 2—65' RCA, tv antenna pole masts, 1 — 4 bay Andrew V type fm antenna, 1—2 bay Andrew V type fm antenna, Ya, 2% and 3Va coaxial lines and fittings. Alliance Engineering and Construction Company, 82 West Washington St., Chicago 2, Illinois, or phone Central 6-1606. Commercial crystals and new or replacement broadcast crystals for Bliley, Western Electric, RCA holders, Conelrad frequencies, crystal, re- grinding, etc., fastest service. Also monitor and frequency measuring service. Eidson Electronic Co., Temple, Texas. Phone Prospect 3-3901. Wanted to Buy Stations I want to buy. East or midwest. Small or medium market radio station with potential. Confidential. Box 78F, B«T. Wanted lkw daytimer, Maine to Florida, for immediate purchase, all or part. Experienced broadcaster. All replies confidential. Box 114F, B-T. Experienced, well-financed executive wants radio station, small or medium market, any location. Prompt action. Confidential. Box 119, B«T. Radio stations. Television stations. Theatres. Ralph Erwin, Theatre Broker. Box 811, Tulsa. Equipment Etc. Wanted: RCA tv field equipment, camera, field sync generator, field switcher, power supplies,, microwave equipment. Advise cash price and full particulars. Box 999E, B-T. Needed immediately: used frequency monitor, regardless of condition or age. Rush details to Box 46F, B-T. RCA-770 or BK11A microphones — transcriptions turntables — Gray 106SP or 108B transcription arms— Gray 602 equalizer. Box 70F, B-T. 1000 watt transmitter — modulation monitor — in- sulated tower 240'-280'. Box 71F, B-T. Wanted, surplus RCA equipment TK 11 A studio camera and TD 3A pedestal with friction head; TS 10A switching system to include TA 5C or D stabilizing amplifier and TM 5A master monitor. Box 87F, B-T. Collins fm antenna 37M6 on 3 and Vs inch line or other antenna for use with 10 kw fm trans- mitter and power gain of 6. KPFA, Berkeley 4, California. Surplus RCA TP-6 A or Eastman model 250 pro- jector and RCA MI-26521 field power supply. Advise price and condition. John M. Sherman, WCCO-TV, Minneapolis, Minnesota. Wanted 5kw broadcast transmitter in good con- dition. Please send complete information to Loren Dorough, Chief, WVOP, Vidalia, Georgia. Immediate cash for new, used equipment, uhf, fm, am transmitters. Complete description full details to Richard Ajello, Camana 631, Lima, Peru. One good used 5 kilowatt transmitter am. Write: Guarantee Radio Supply Co., 1314 Iturbide Laredo, Texas. Instruction FCC operator license quickly. Individualized instruction correspondence or residence. Free brochure. Grantham, 6064 Hollywood Blvd., Hol- lywood, California. RADIO Situations Wanted Announcers ANNOUNCER-DEEJAY An unusually seasoned and well qualified mike man wants opportunity and money with top progressive AM or TV outfit. He is a reliable top-notch, versatile ^' commercial announcer who SELLS with a warm, friendly f and profitable approach. He is married, 29, one child and a midwest college graduate. Will arrange resume, tape, excellent references. He is available now. Box IMF, B«T =S"8= =8-5: TELEVISION Situations Wanted Salesman EXPERIENCED TV FILM SALESMAN Presently employed, Travelling Large FOR SALE 5KW TELEVISION TRANSMITTER FOR SALE RCA - TT5 KOTV TULSA, OKLAHOMA WANTED TO BUY Stations WANTED TO BUY FOR CASH!! 1 * I I I _ jj Box 79F, B*T J I * _ ( Small Station Within 300 Miles 1 of Charlotte, N. C. \ Write / I iS — it — — it — — S6 1 Will you lease your radio station to me for a year with an option to buy outright or control with minimum «l 1* amount down? Business and personal differences force me to withdraw from successful radio-television program production business in Baltimore which associate and I built in 3 years to annual gross of $200,000. Want to apply same aggressive selling and creative service to station of my own in one of the 1st 100 markets but can't afford to make mistake. 10 years increasingly successful prog- ^ ress in newspaper, television, radio. % Best references. Box 93F, B«T =3t =3<= Employment Services BROADCASTERS EXECUTIVE PLACEMENT-SERVICE Executive Personnel for Television and Radio Effective Service to Employer and Employee Howard S. Frazie* TV & Radio Management Consultants 70S Bond Bide, Washington 5, D. C. RADIO & TV PERSONNEL We screen New York's vast source of qualified personnel; take the guesswork out of hir- ing for stations anywhere. Tell us your needs, we do the rest] CAREER BUILDERS Agency Marjorie Witty, Director, Radio-TV Div. 35 West 53rd St., New York 19 • PL 7-6385 *-v « * " * •' * *■■'■ - TOWERS RADIO— TELEVISION Antennas — Coaxial Cable Tower Sales & Erecting Co. 61 00 N. E. Columbia Blvd., Portland 11, Oregon how to tie up a market One way is to tie it up in colorful ribbon. Burlington Mills Corporation, located in the Prosperous Piedmont, manufactures enough ribbon each year to tie up all the major markets in the nation. But the realistic way to tie up the Prosperous Piedmont into one solid sales package is to use WFMY-TV. That way it stays tied! Since 1949, WFMY-TV has been the key salesman in this top TV market. Here in the Piedmont section of North Carolina and Virginia, agriculture, tex- tiles, furniture and other booming industries tie . . . into one package ... a 2 billion dollar market for your product. WFMY-TV's coverage of 1,733,700 potential TV viewers in this 31-county gift-wrapped package means bigger sales and profits for you. To tie up greater sales in the South's Prosperous Piedmont, call your H-R-P man today for the story of the giant-size package marked WFMY-TV. NOW I N OUR T ITH YEAR OF PROGRESS Basic Affiliate GREENSBORO, N. C. Represented by Harrington, Righter & Parsons, Inc. New York — Chicago — San Francisco VA lu.n euin i «. i * "i"Li: —J— — <. .GREENSBORO [ f ,r*Hi5H poi4i L-.HV, ^ f^N^ f THOMASVILLE I f i Page 122 • October 25, 1954 Broadcasting • Telecasting FOR THE RECORD TELESTATUS October 25, 1954 Tv Stations on the Air With Market Set Count And Reports of Grantees' Target Dates Editor's note: This directory is weekly status report of (1) stations that are operating as commercial and educational outlets and (2) grantees. Triangle (►) indicates stations now on air with reg- ular programming. Each is listed in the city where it is licensed. Stations, vhf or uhf, report re- spective set estimates of their coverage areas. Where estimates differ among stations in same city, separate figures are shown for each as claimed. Set estimates are from the station. Further queries about them should be directed to that source. Total U. S. sets in use is unduplicated B»T estimate. Stations not preceded by triangle (►) are grantees, not yet operating. ALABAMA Birmingham — ► WABT (13) NBC, ABC, DuM; Blair; 293,120 ► WBRC-TV (6) CBS; Katz; 286,830 WJLN-TV (48) 12/10/52-Unknown Alabama Educational Tv Comm. (*10) 10/13/54- Unknown Decaturt — ► WMSL-TV (23) NBC; Walker; 17,800 Dothant — WTVY (9) 7/2/54-12/25/54 Mobilet — ► WALA-TV (10) ABC, CBS, NBC; Headley- Reed; 86,000 WKAB-TV (48) See footnote (d) The Mobile Tv Corp. (5) Initial Decision 2/12/54 Montgomery — ► WCOV-TV (20) ABC, CBS, NBC, DuM; Ray- mer; 36,400 WSFA-TV (12) NBC; Headley-Reed; 3/25/54- 11/1/54 Munfordt — WEDM (*7) 6/2/54-Unknown Selmat— WSLA (8) 2/24/54-Unknown ARIZONA Mesa (Phoenix) — ► KVAR (12) NBC; Raymer; 99,108 Phoenix — ► KOOL-TV (10) ABC; Hollingbery; 99,108 ► KPHO-TV (5) CBS, DuM; Katz; 99,814 KTVK (3) 6/10/54-Unknown Tucson — ► KOPO-TV (13) CBS, DuM; Hollingbery; 32,240 ► KVOA-TV (4) ABC, NBC; Raymer; 32,240 Yum at — ► KIVA (11) NBC, DuM; Grant; 23,809 ARKANSAS El Doradof — KRBB (10) 2/24/54-Unknown Fort Smitht — ► KFSA-TV (22) ABC, NBC, DuM; Pearson; 18,500 KNAC-TV (5) Rambeau; 6/3/54-1/1/55 Hot Springst — KTVR (9) 1/20/54-Unknown Little Rock — ► KARK-TV (4) NBC, DuM; Petry; 77,233 KETV (23) 10/30/53-Unknown Arkansas Tv Co. (11) Initial Decision 10/15/54 ► KATV (7) (See Pine Bluff) Pine Blufft— ► KATV (7) ABC, CBS; Avery-Knodel; 77,233 Texarkana — ► KCMC-TV (6) See Texarkana, Tex. CALIFORNIA Bakersfield — ► KBAK-TV (29) ABC, DuM; Forjoe; 78,000 »-KERO-TV (10) CBS, NBC; Avery-Knodel; 128,595 Berkeley (San Francisco) — ► KQED (»9) Chico — ► KHSL-TV (12) ABC. CBS, NBC, DuM; Avery- Knodel; 48,962 Coronat — KCOA (52), 9/16/53-Unknown El Centrof — KPIC-TV (16) 2/10/54-Unknown Eurekat — ► KIEM-TV (3) ABC, CBS, NBC, DuM; Blair; 17,500 Fresno — KBID-TV Fresno (53). See footnote (d) ► KJEO (47) ABC, CBS; Branham; 142,796 ► KMJ-TV (24) NBC; Raymer; 119,500 KARM, The George Harm Station (12) Boiling; Initial Decision 8/31/54 Los Angeles — ► KABC-TV (7) ABC; Petry; 1,901,124 KBIC-TV (22) 2/10/52-Unknown ► KCOP (13) Katz; 1,901,124 ► KHJ-TV (9) DuM; H-R; 1,901,124 ► KNXT (2) CBS; CBS Spot Sis.; 1,901,124 ► KRCA (4) NBC; NBC Spot Sis.; 1,901,124 KTHE (*28). See footnote (d) ► KTLA (5) Raymer; 1,901,124 ► KTTV (11) Blair; 1,901,124 Modestot — KTRB-TV (14) 2/17/54-Unknown Montereyt — ► KMBY-TV (8) ABC, CBS, NBC, DuM; Holling- bery; 492,371 Sacramento — KBIE-TV (46) 6/26/53-Unknown ► KCCC-TV (40) ABC, CBS, NBC, DuM; Weed; 106.500 KCRA Inc. (3) Initial Decision 6/3/51 KBET-TV (10) 9/29/54-Unknown Salinast — ► KSBW-TV (8) ABC, CBS. NBC, DuM; Holling- bery; 492,371 New Starters The following tv stations are the new- est to start regular programming: WBTW (TV) Florence, S. C (ch. 8), Oct. 18. KLTV (TV) Tyler, Tex. (ch. 7), Oct. 15. WSAU-TV Wausau, Wis. (ch. 7), Oct. 17. San Diego — ► KFMB-TV (8) ABC, CBS; Petry; 245.167 ► KFSD-TV (10) NBC; Katz; 245.167 KUSH (21) 12/23/53-Unknown San Francisco — KBAY-TV (20) 3/11/53-Unknown (granted STA Sept. 15) ► KGO-TV (7) ABC; Petry; 1,005,960 ► KPIX (5) CBS; Katz; 1,005,960 ► KRON-TV (4) NBC; Free & Peters; 1,005,960 ► KSAN-TV (32) McGillvra; 125,000 San Joset — KQXI (11) 4/15/54-Unknown San Luis Obispot — ► KVEC-TV (6) DuM; Grant; 75,169 Scin l3 jBflrtasrs^- ■ ► KEYT (3) ABC, CBS. NBC, DuM; Hollingbery; 453.692 Stocktont — ► KOVR (13) DuM; Blair ► KTVU (36) NBC; Hollingbery; 112,000 Tulare (Fresno) — ► KWG (27) DuM; Forjoe; 150.000 Visaliat — KAKI (43) 10/6/54-Unknown COLORADO Colorado Springs — >■ KKTV (11) ABC, CBS, DuM; Hollingbery; 51,615 ► KRDO-TV (13) NBC; McGillvra; 32,000 Denver — ► KBTV (9) ABC; Free & Peters; 237,198 ► KFEL-TV (2) DuM; Blair; 237,198 ► KLZ-TV (7) CBS; Katz; 237,198 ► KOA-TV (4) NBC; Petry; 237,198 KRMA-TV («6) 7/1/53-1954 Grand Junctiont — ► KFXJ-TV (5) NBC, ABC, DuM; Holman; 5,000 Pueblo— ► KCSJ-TV (5) NBC; Avery-Knodel; 48,587 CONNECTICUT Bridgeport — WCBE (»71) 1/29/53-Unknown ► WICC-TV (43) ABC. DuM; Young; 72,340 Hartfordf— WCHF f*24) 1/29/53-Unknown ► WGTH-TV (18) ABC, DuM; H-R; 203,670 New Britain — WKNB-TV (30) CBS; Boiling; 201.892 New Haven — WELI-TV (59) H-R; 6/24/53-Unknown ► WNHC-TV (8) ABC, CBS, NBC, DuM; Katz: 702,032 New Londont — WNLC-TV (26) 12/31/52-Unknown Norwicht — WCNE (*63) 1/29/53-Unknown Stamfordt— WSTF (27) 5/27/53-Unknown Waterbury — ► WATR-TV (53) ABC; Stuart; 156,000 DELAWARE Dovert — WHRN (40) 3/11/53-Unknown Wilmington — ► WDEL-TV (12) NBC, DuM; Meeker; 223,029 WILM-TV (83) 10/14/53-Unknown DISTRICT OF COLUMBIA Washington — ► WMAL-TV (7) ABC; Katz; 600,000 WOOK-TV (50) 2/24/54-Unknown ► WRC-TV (4) NBC; NBC Spot Sis.; 636,000 ► WTOP-TV (9) CBS; CBS Spot Sis.; 646,900 ► WTTG (5) DuM; Blair; 612,000 Washington Metropolitan Tv Corp. (20) Initial Decision 9/17/54 Directory information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. Broadcasting Telecasting Go ahead! I have my TELECASTING Yearbook . . . you'll be the winnah in any quiz on television with your TELECASTING Year- book-Marketbook in front of you. To cash in on the jackpot of information covering commercial television, re- serve your copy of the 1954 - 55 TELECASTING Yearbook-Marketbook right away. It's just $1 1.00 for a subscription which includes the BROADCASTING Year- book - Marketbook; the TELECASTING Yearbook- Marketbook,* and 52 weekly issues. * Publication dates: BROADCASTING Yearbook January. TELECASTING Yearbook February. BROADCASTING TELECASTING 1735 DeSales St. N.W. Washington 6, D. C. Here's my order for both Year- books and for a subscription to BROADCASTING • TELECASTING. □ $11.00 enclosed □ Bill me Name Firm Street City Zone State October 25, 1954 • Page 123 NEVER DREAMED OF SUCH COVERAGE 124,272 Television receivers are tuned to KHQA-TV — Channel 7 in Hannibal and Quincy, the land of Tom Sawyer and Huek Finn. Bridging the rich Mississippi River Valley, with studios in both Hanni- bal, Missouri, and Quincy, Illinois, KHQA-TV offers the largest coverage in the tri-state area. represented by WEED TELEVISION FOR THE RECORD FLORIDA Clearwatert — WPGT (32) 12/2/53-Unknown Daytona Beacht — WMFJ-TV (2) 7/8/54-7/1/55 Fort Lauderdale — ► WFTL-TV (23) NBC: Weed: 148,000 ► WTTV (17) ABC. DuM; Boiling; 121,000 (also _ Miami) Fort Myerst — ► WINK-TV (11) ABC; Weed; 8,789 Jacksonville — ► WJHP-TV (36) ABC, NBC, DuM; Perry: 53,374 ► WMBR-TV (4) ABC, CBS, DuM; CBS Spot Sis.; 261,000 WOBS-TV (30) Stars National; 8/12/53-1/1/55 Miami — WMFL (33) 12/9/53-Unknown WMTE-TV (27) Stars National; 12/2/53-1/1/55 WTHS-TV (*2) 11/12/53-Unknown ► WTVJ (4) CBS, NBC, DuM; Free & Peters; 265,800 ► WTTV (17) See Fort Lauderdale Orlando — ► WDBO-TV (6) CBS, ABC, NBC, DuM; Blair; 60,000 Panama Cityt — ► WJDM (7) ABC, NBC, DuM; Hollingbery; 19,500 Pensacolat — ► WEAR-TV (3) ABC, DuM; Hollingbery; 79,000 ► WPFA (15) CBS, DuM; Young; 28,273 St. Petersburg — ► WSUN-TV (38) ABC, CBS, NBC, DuM; Weed: 105,000 Tampat — WFLA-TV (8) Blair; 8/4/54-Jan. '55 WTVT (13) 9/2/54-Unknown West Palm Beach — WEAT-TV (12) ABC; Walker; 2/18/54-1/1/55 ► WIRK-TV (21) ABC, DuM; Weed; 33,200 ► WJNO-TV (5) NBC; Meeker; 216,000 GEORGIA Albanyt — ► WALB-TV (10) ABC, NBC, DuM; Burn-Smith; 45,000 Atlanta — ► WAGA-TV (5) CBS, DuM; Katz; 456,190 ► WLWA (11) ABC; Crosley Sis.; 330,000 WQXI-TV (36) 11/19/53-11/21/54 ► WSB-TV (2) NBC; Petry; 475,221 Augusta — ► WJBF (6) ABC, NBC, DuM; Hollingbery; 121,200 ► WRDW-TV (12) CBS; Headley-Reed; 106,066 Columbus — ► WDAK-TV (28) ABC, NBC, DuM; Headley- Reed; 64.441 ► WRBL-TV (4) CBS; Hollingbery; 78,111 Macon — ► WMAZ-TV (13) ABC, CBS, DuM; Avery- Knodel: 81,588 ► WNEX-TV (47) ABC, NBC; Branham; 22,000 Romet — ► WROM-TV (9) Weed; 135,290 Savannah — ► WTOC-TV (11) ABC, CBS, NBC, DuM; Avery- Knodel; 52,060 WSAV Inc. (3) Initial Decision 3/31/54 Thomasvillet — WCTV (6) Stars National; 12/23/53-1/1/55 Valdostat— WGOV-TV (37) Stars National; 2/26/53-1/1/55 IDAHO Boiset (Meridian) — ► KBOI (2) CBS, DuM; Free & Peters; 36,500 ► KIDO-TV (7) ABC, NBC, DuM; Blair; 35,800 Idaho Falls — ► KID-TV (3) ABC, CBS, NBC, DuM; Gill-Perna; 30,200 KTFT (8) ABC; Hollingbery; 2/26/53-Nov. "54 Nampat — KTVI (6) 3/11/53-Unknown Pocatellot — KWIK-TV (6) ABC; Hollingbery; 3/26/53-Nov. '54 Twin Fallst — KLIX-TV (11) ABC; Hollingbery; 3/19/53- Early '55 ILLINOIS Belleville (St. Louis, Mo.)— ► WTVI (54) ABC, CBS, DuM; Radio Tv Repre- sentatives; 290,000 Bloomingtont — ► WBLN (15) McGillvra; 113.242 Champaign — ► WCIA (3) CBS, NBC, DuM; Hollingbery; 307.000 WTLC (*12) 11/4/53-Unknown Chicago — ► WBBM-TV (2) CBS; CBS Spot Sis.; 1,871,800 ► WBKB (7) ABC; Blair; 1,696,519 ► WGN-TV (9) DuM; Hollingbery; 1,950,000 WHFC-TV (26) 1/8/53-Unknown WIND-TV (20 ) 3/9/53-Unknown ► WNBQ (5) NBC; NBC Spot Sis.; 2,043,000 WOPT (44) 2/10/54-Unknown WTTW (*11) 11/5/53-Fall '54 Danville — ► WDAN-TV (24) ABC; Everett-McKinney; 35,000 Decatur — ► WTVP (17) ABC, DuM; Boiling; 92,000 Evanstont — WTLE (32) 8/12/53-Unknown Harrisburgt — ► WSIL-TV (22) ABC: Walker: 20.000 Joliett— WJOL-TV (48) Holman; 8/21/53-Unknown Peoria — ► WEEK- TV (43) ABC, CBS, NBC, DuM; Head- ley-Reed; 173,140 ► WTVH-TV (19) ABC, CBS, DuM; Petry; 130,000 Quincyt (Hannibal, Mo.) — ► WGEM-TV (10) ABC, NBC; Avery-Knodel; 124,500 ► KHQA-TV (7) See Hannibal, Mo. Rockford — ► WREX-TV (13) ABC, CBS; H-R; 219,257 ► WTVO (39) NBC, DuM; Weed; 94,000 Rock Island (Davenport, Moline) — ► WHBF-TV (4) ABC, CBS, DuM; Avery-Knodel; 268,947 Springfield — ► WICS (20) ABC, NBC, DuM; Young; 81.000 INDIANA Bloomington- ■ ► WTTV (4) ABC, NBC, DuM; Meeker, 567,982 (also Indianapolis) Elkhartf— ► WSJV (52) ABC, NBC, DuM; H-R; 123,000 Evansvillet — ► WFIE (62) ABC, NBC, DuM; Venard; 73,207 ► WEHT (50) See Henderson. Ky. Evans ville Tv Inc. (7) Initial Decision 10/4/54 Fort Wayne — ► WKJG-TV (33) ABC, NBC, DuM; Raymer; 101.500 ► WINT (15) See Waterloo WANE-TV (69) 9/29/54-Unknown Indianapolis — ► WFBM-TV (6) CBS; Katz; 663,000 ► WISH-TV (8) ABC, CBS, NBC, DuM; Boiling; 663.000 ► WTTV (4) See Bloomington LaFayettet — ► WFAM-TV (59) ABC, CBS, NBC, DuM; Ram- beau; 61,200 Muncie — ► WLBC-TV (49) ABC, CBS, NBC, DuM; Hol- man, Walker; 76,800 Notre Dame (South Bend)t— WNDU-TV (46) NBC; 8/12/54-Unknown Princetonf — WRAY-TV (52) See footnote (d) South Bend— ► WSBT-TV (34) CBS, DuM; Raymer; 198,880 Terre Haute — ► WTHI-TV (10) ABC, CBS, DuM; Boiling; 144,267 Waterloot (Fort Wayne) — ► WINT (15) CBS; H-R; 94,500 IOWA Ames — ► WOI-TV (5) ABC, CBS, DuM; Weed; 247,590 Cedar Rapids — ► KCRG-TV (9) ABC, DuM; Venard; 116,333 ► WMT-TV (2) CBS; Katz; 241,290 Davenport (Moline, Rock Island) — ► WOC-TV (6) NBC: Free & Peters; 264,811 Des Moines — ► KGTV (17) ABC; Hollingbery: 76,500 ► WHO -TV (13) NBC; Free & Peters; 286,000 Cowles Broadcasting Co. (8) Initial Decision 8/26/54 Fort Dodget — ► KQTV (21) ABC; Pearson; 42,100 Mason City — ► KGLO-TV (3) CBS, DuM; Weed; 107,532 Sioux City — KCTV (36) 10/30/52-Unknown ► KTIV (4) NBC; Hollingbery ► KVTV (9) ABC, CBS, DuM; Katz; 117,167 Waterloo — ► KWWL-TV (7) NBC, DuM; Headley-Reed; 127,635 KANSAS Great Bendt — KCKT (2) Boiling; 3/3/54-UnknOwn Hutchinson — ► KTVH (12) CBS, DuM; H-R; 151,726 Manhattant — KS AC-TV (»8) 7/24/53-Unknown Pittsburgt — ► KOAM-TV (7) ABC, NBC, DuM; Katz; 67,521 Topeka — KTKA (42) 11/5/53-Unknown ► WD3W-TV (13) ABC, CBS, DuM; Capper Sis.; 367,914 Wichita— KAKE-TV (10) ABC; Hollingbery; 4/1/54- 10/19/54 (granted STA 10/6/54) ► KEDD (16) NBC; Petry; 124,311 Wichita Tv Corp. (3) Initial Decision t/9/54 KENTUCKY Ashlandt — WPTV (59) Petry: 8/14/52-Unknown Hendersont (Evansville, Ind.) — ► WEHT (50) CBS; Meeker; 59,353 Lexingtont — WLAP-TV (27) 12/3/53-See footnote (c) WLEX-TV (18) Forjoe; 4/13/54-12/1/54 Louisville — ► WAVE-TV (3) ABC, NBC. DuM; NBC Spot Sis.; 404,538 ► WHAS-TV (11) CBS; Harrington, Righter & Parsons. See footnote (b) WKLO-TV (21) See footnote (d) WQXL-TV (41) Forjoe; 1/15/53-early '55 Newportt — WNOP-TV (74) 12/24/53-Unknown Page 124 • October 25, 1954 Directory information Is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. Broadcasting • Telecasting LOUISIANA Alexandriat — ► KALB-TV (5) Weed Baton Rouge — ► WAFB-TV (28) ABC, CBS, NBC. DuM; Young; 75,000 WBRZ (2) Hollingbery; 1/28/54-1/1/55 Lafayettet — KLFY-TV (10) Rambeau; 9/16/53-Unknown KVOL-TV (10) 9/16/53-Unknown Lake Charles — »-KPLC-TV (7) Weed ► KTAG (25) CBS, ABC, DuM; Young; 25,000 Monroe — KFAZ (43) See footnote (d) ► KNOE-TV (8) CBS, NBC, ABC, DuM; H-R; 166,000 New Orleans — WCKG (26) Gill-Perna; 4/2/53-Late '54 WCNO-TV (32) Forjoe; 4/2/53-Unknown »■ WDSU-TV (6) ABC, CBS, NBC, DuM; Blair; 258 412 *■ WJMR-TV (61) ABC, CBS, DuM; McGlllvra; ^ 108,992 Shreveport — *-KSLA (12) ABC, CBS, NBC, DuM; Raymer; 61,500 Shreveport Tv Co. (12) Initial Decision 6/7/54 See footnote (e) KTBS Inc. (3) Initial Decision 6/11/54 MAINE Bangor — •►WABI-TV (5) CBS, NBC; Hollingbery; 81,275 »■ WTWO (2) Venard Lewiston — ► WLAM-TV (17) DuM; Everett-McKinney; 21,332 Poland Spring — >-WMTW (8) ABC, CBS, DuM; Harrington, Righter & Parsons; 241,911 Portland — >■ WCSH-TV (6) NBC; Weed; 130,988 ► WGAN-TV (13) ABC, CBS: Avery-Knodel •« WPMT (53) DuM; Everett-McKinney; 46,300 MARYLAND Baltimore — ► WAAM (13) ABC, DuM; Harrington, Righter & Parsons; 561,099 WBAL-TV (11) NBC; Petry; 561,099 WITH-TV (72) Forjoe; 12/18/52-Unknown i WMAR-TV (2) CBS; Katz; 561,099 WTLF (18) 12/9/53-Unknown Cumberlandt — WTBO-TV (17) 11/12/53-Unknown Salisburyt — i»-WBOC-TV (16) ABC, DuM; Burn-Smith; 40,760 MASSACHUSETTS Adams (Pittsfield)— >WMGT (74) DuM; Walker; 135,541 Boston — ► WBZ-TV (4) NBC; Free & Peters; 1,210,581 WGBH-TV (*2) 7/16/53-Fall '54 WJDW (44 ) 8/12/53-Unknown ♦ WNAC-TV (7) ABC, CBS, DuM; H-R; 1,210,581 Brocktont — WHEF-TV (62) 7/30/53-Fall '54 Cambridge (Boston) — *WTAO-TV (56) DuM; Everett-McKinney; 154,800 : Springfield — '■►WHYN-TV (55) CBS, DuM; Branham; 148,000 *WWLP (61) ABC, NBC; Hollingbery; 148,000 ' I Worcester — WAAB-TV (20) Forjoe: 8/12/53-Unknown i»-WWOR-TV (14) ABC, DuM; Raymer; 61,624 MICHIGAN Ann Arbor — *> WP AG-TV (20) DuM; Everett-McKinney; 20,500 WUOM-TV (»26) 11/4/53-Unknown B a t tl © C rc clc WBCK-TV (58) Headley-Reed; 11/20/52-Un- known WBKZ (64) See footnote (d) Bay City (Midland, Saginaw)— ► WNEM-TV (5) NBC, DuM; Headley-Reed; 289,793 Cadillact— ► WWTV (13) ABC, CBS, DuM; Weed; 62,410 Detroit — WCIO-TV (62) 11/19/53-Unknown ► WJBK-TV (2) CBS; Katz; 1,468,400 WTVS (*56) 7/14/54-Late "54 ► WWJ-TV (4) NBC; Hollingbery; 1,286,822 ► WXYZ-TV (7) ABC: Blair; 1,308,200 WJLB-TV (50) 9/8/54-Unknown East Lansingt — »- WKAR-TV C60) Flint— WJRT (12) 5/12/54-Unknown Grrand Rapids — ► WOOD-TV (8) ABC, NBC, DuM; Katz; 455,596 WMCN (23) 9/2/54-Unknown Kalamazoo— , *■ WKZO-TV (3) ABC, CBS, NBC, DuM; Avery- l Knodel; 514,400 B Lansing — , I" WTOM-TV (54) ABC, DuM; Everett-McKinney: 55,000 I >• WJIM-TV (6) ABC, CBS, NBC; Petry; 407,256 3ROADCASTING • TELECASTING Marquettet — WAGE-TV (6) 4/7/54-Unknown Muskegont — WTVM (35) 12/23/52-Unknown Saginaw (Bay City, Midland)— ► WKNX-TV (57) ABC, CBS; Gill-Perna; 100,000 WSBM-TV (51) 10/29/53-Dec. '55 Traverse Cityt — >■ WPBN-TV (7) NBC: Holman MINNESOTA Austin — ► KMMT (6) ABC; Pearson; 95,951 Duluth (Superior, Wis.) — ► KDAL-TV (3) ABC, NBC; Avery-Knodel; 69,250 ► WDSM-TV (6). See Superior, Wis. WFTV (38) See footnote (d) Hibblngt— KHTV (10) 1/13/54-Unknown Minneapolis (St. Paul) — KEYD-TV (9) H-R; 6/10/54-1/9/55 ► WCCO-TV (4) CBS; Free & Peters; 511,000 ► WTCN-TV (11) ABC, DuM; Blair; 487,910 Rochester*- ~ ► KROC-TV (10) NBC; Meeker; 85,000 St. Paul (Minneapolis) — ► KSTP-TV (5) NBC; Petry; 511.000 ► WMIN-TV (11) ABC, DuM; Blair; 487,910 MISSISSIPPI Biloxit— Radio Assoc. Inc. (13) Initial Decision 7/1/54 Columbust — WCBI-TV (4) McGillvra; 7/28/54-Early '55 ► WJTV (25) CBS, DuM; Katz; 59,305 ► WLBT (3) NBC; Hollingbery; 98,472 ► WSLI-TV (12) ABC; Weed; 95,000 Meridiant — WCOC-TV (30) See footnote (d) ► WTOK-TV (11) ABC, CBS, NBC, DuM; Head- ley-Reed; 44,300 MISSOURI Cape Girardeaut — ► KFVS-TV (12) CBS Claytont — KFUO-TV (30) 2/5/53-Unknown Columbia — ► KOMU-TV (8) ABC, CBS, NBC, DuM; H-R; 53,048. Windy, the bright spirit of television in Central Kansas, after taking his own survey, reports that almost everyone in Kansas watches KTVH ! Windy says, "It's true that over 43 Kansas counties are included in KTVH's receiving area. And, certainly, everyone's aware that KTVH serves the metropolitan areas of Wichita and Hutchinson, plus fourteen other important communities. All of which confirms the fact that more than 230,140 homes can now enjoy top-flight pro- grams on KTVH." "Better learn what KTVH has to offer," is Windy's advice to you! VHF 240,000 WATTS KTVH WICHITA - HUTCHINSON CBS BASIC-DUMONT Represented Nationally by H-R Representatives, Inc. CHANNEL 12 KTVH, pioneer station in rich Central Kansas serves more than 14 important communities besides Wichita. Studios and sales offices are located in Wichita (Hotel Lassen) and Hutchinson. Howard O. Peterson, General Manager. October 25, 1954 • Page 125 _. even ATLANTA watches WHEN ■FOR THE RECORD' Well, fan mah brow, Miss Scarlett! Let the house burn, honey chile — you've saved the TV set, and we can still watch Channel 8! That old-type hospitality still applies in Atlanta (New York, that is) and visiting firemen get the full treatment: a cup of branch water, a seat by the fire, and a hearty invitation to share the best in the house — the fun on Channel 8. In Atlanta, as in 250 similar upstate communi- ties, WHEN-TV is hotter than a two-dollar pistol, and the gentlefolk burn with real enthusiasm for WHEN-TV advertised products. Want to make your prod- uct the toast of Atlanta? SEE YOUR NEAREST KATZ AGENCY CBS ABC DUMONT A MEREDITH STATION WATCHES WHIN CHANNEL 8 SYRACUSE, N.Y. Page 126 • October 25, 1954 Festust— KACY (14) See footnote (d) Hannibalt (Qulncy, HI.) — ► KHQA-TV (7) CBS, DuM; Weed; 124,272 ► WGEM-TV (10) See Quincy, HI. Jefferson Cityf — KRCG (13) 6/10/54-Unknown Jor>lin+ — ► KSWM-TV (12) CBS; Venard; 66,177 Kansas Citv — ► KCMO-TV (5) ABC, DuM; Katz; 426,783 ► KMBC-TV (9) CBS; Free & Peters; 426,783 ► WDAF-TV (4) NBC; Harrington, Righter & Parsons; 426,783 Kirksvillet — KTVO (3) 12/16/53-Unknown St. Joseph — ► KFEQ-TV (2) CBS, DuM; Headley-Reed; 108,755 St. Louis — ► KETC (*9) ► KSD-TV (5) ABC, CBS, NBC; NBC Spot Sis.; 661,986 ► KWK-TV (4) CBS: Katz WTL-TV (42) 2/12/53-Unknown KACY (14) See Festus ► WTVI (54) See Belleville, HI. Sedaliat— ► KDRO-TV (6) Pearson; 59,000 Springfield — ► KTTS-TV (10) CBS, DuM: Weed: 49,456 ► KYTV (3) NBC; Hollingbery; 55,020 MONTANA Billingst— ► KOOK-TV f2) ABC, CBS, NBC, DuM; Headley- Reed; 17,000 Buttet— KOPR-TV (4) See footnote (d) ► KXLF-TV (6). No estimate given. Great Fallst— ► KFBB-TV (5) CBS, ABC, DuM; Headley-Reed; 16,000 Missoulat — ► KGVO-TV (13) ABC, CBS, NBC, DuM; Gill- Perna; 12,500 NEBRASKA Holdrege (Kearney) — ► KHOL-TV (13) ABC, CBS, DuM; Meeker; 41,692 Lincoln — ► KOLN-TV (10) ABC. CBS. DuM; Avery-Kno- del; 107,204 KUON (12) See footnote (d) Omaha — ► KMTV (3) ABC. CBS, DuM: Perry; 283.150 ► WOW-TV (6) NBC, DuM; Blair; 283,150 Scottsblufft — KSTF (10) 8/18/54-Unknown NEVADA Hendersont — KLRJ-TV (2) Pearson 7/2/54-12/1/54 Las Vegas — ► KLAS-TV (8) ABC, CBS, NBC, DuM; Weed; 16,728 Reno — ► KZTV (8) ABC, CBS, NBC. DuM; Pearson; 15,500 NEW HAMPSHIRE Keenet — WKNE-TV (45) 4/22/53-Unknown Manchester — ► WMUR-TV (9) ABC, DuM; Weed; 240,000 Mt. Washingtont — ► WMTW (8) See Poland Spring, Me. NEW JERSEY Asbury Parkt — ► WRTV (58) 10,500 Atlantic City— WFPG-TV (46) See footnote (d) WOCN (52) 1/8/53-Unknown Camdent — WKDN-TV (17) 1/28/54-Unknown Newark (New York City) — ► WATV (13) Perry; 4,150,000 New Brunswickt — WTLV (*19) 12/4/52-Unknown NEW MEXICO Albuquerque — ► KOAT-TV (7) ABC, DuM; Hollingbery; 50,000 ► KOB-TV f4) NBC; Branham; 50,000 ► KGGM-TV (13) CBS; Weed; 50,000 Roswellf — ► KSWS-TV (8) ABC, CBS, NBC, DuM; Meeker; 24,218 NEW YORK Albany(Schenectady, Troy) — WPTR-TV (23) 6/10/53-Unknown ► WROW-TV (41) ABC, DuM; Boiling; 103,000 ► WTRI (35) CBS; Headley-Reed; 114,000 WTVZ (»17) 7/24/52-Unknown Bingham ton — ► WNBF-TV (12) ABC, CBS, NBC. DuM; Boi- ling; 298,350 WQTV (*46) 8/14/52-Unknown WINR-TV (40) 9/29/54-Unknown Bloomingdalet (Lake Placid) — WIRI (5) 12/2/53-12/1/54 Buffalo — ► WBEN-TV (4) ABC, CBS. DuM; Harrington, Righter & Parsons; 414,633. See footnote (a). ► WBTJF-TV (17) ABC, CBS, NBC, DuM; H-R; 165.000 ► WGR-TV (2) ABC, NBC, DuM; Headley-Read WTVF (*23 ) 7/24/52-Unknown Carthaget (Watertown) — WCNY-TV (7) ABC, CBS; Weed; 3/3/54-11/1/54 (granted STA Oct. 14) Elmira — ► WTVE (24) ABC, CBS, NBC, DuM; Forjoe; 35,500 Ithacat— WHCU-TV (20) CBS; 1/8/53-November '54 WTET (*14) 1/8/53-Unknown Kingston — ► WKNY-TV (66) ABC, CBS, NBC. DuM; Meeker; 16,500 New York — ► WABC-TV (7) ABC; Weed: 4.180.000 ► WABD (5) DuM: Avery-Knodel: 4,180,000 ► WCBS-TV (2) CBS: CBS Spot Sis.; 4,180.000 WGTV (*25) 8/14/52-Unknown WNYC-TV (31) 5/12/54-Unknown ► WOR-TV (9) WOR: WOR-TV Sis.; 4,180,000 ► WPIX (111 Free & Peters: 4.180.0O0 ► WRCA-TV (4) NBC; NBC Spot Sis.; 4,180,000 ► WATV (13) See Newark, N. J. Rochester — WCBF-TV (15) B/10/53-TJnknown ► WHAM-TV (5) NBC; Hollingbery; 255,000 ► WHEC-TV (10) ABC, CBS; Everett-McKinney; 255,000 TONY-TV (27) 4/2/53-Unknown WROH (»21) 7/24/52-Unknown ► WVET-TV (10) ABC, CBS; Boiling; 255,000 Schenectady (Albany, Troy) — ► WRGB (6) ABC, CBS, NBC, DuM; NBC Spot Sis.; 386,700 Syracuse — ► WHEN-TV (8) ABC, CBS, DuM; Katz; 350,000 WHTV (»43) 9/18/52-Unknown ► WSYR-TV (3) NBC; Headley-Reed; 350,000 Utica— ► WKTV (13) ABC, CBS, NBC, DuM; Cooke; 149,000 NORTH CAROLINA CBS, NBC; Boiling; 31,000 ABC, DuM; Venard; 204,907 (36) CBS. ABC, NBC, NBC. DuM: DuM; Boiling; CBS Spot Sis.; Ashevillet — ► WISE-TV (62) ► WLOS-TV (13! Chapel Hillt— WUNC-TV (*4) 9/30/53-Late '54 Charlotte — ► WAYS-TV 54,560 ► WBTV (3) 423,073 Durham — ► WTVD (11 Fayettevillet- WFLB-TV (18) 4/13/54-Unknown Gastoniat — WTVX (48) 4/7/54-Unknown Greensboro — ► WFMY-TV (2) ABC, CBS, DuM Righter & Parsons; 242,750 Greenville — ► WNCT (9) ABC, CBS, NBC, DuM; Pearson; 80,800 Raleigh — ► WNAO-TV (28) ABC, CBS, DuM; Avery- Knodel; 97,500 Wilmi ngtont — ► WMFD-TV (6) ABC, NBC; Weed; 36,660 WTHT (3) 2/17/54-Unknown Winston-Salem — ► WSJS-TV (12) NBC; Headley-Reed; 233,375 ► WTOB-TV (26) ABC, DuM; H-R; 73,400 ABC, NBC; Headley-Reed; 185,690 Harrington, Directory information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. HOWARD E. STARK H , C0HSULTWTS km ass. «*«■■■ «* YORK 2*. »»• ' Broadcasting • Telecasting I NORTH DAKOTA Bismarckt — ► KFYR-TV (5) ABC. CBS, NBC. DuM; Blair; 16,915 Fargot — ► WD AY-TV (6) ABC, CBS, NBC, DuM; Free & Peters; 65,000 Grand Forkst — KNOX-TV (10) 3/10/54-Unknown j Minott— ► KCJB-TV (13) ABC, CBS, NBC, DuM; Weed; ; 25,000 Valley Cityt— t ► KXJB-TV (4) CBS; Weed; 50,000 OHIO i Akron — ► WAKR-TV (49) ABC; Weed; 174,066 Ashtabulat — ► WICA-TV (15) 25,000 Cincinnati — ► WCET (*48) 2,000 , ► WCPO-TV (9) ABC, DuM; Branham; 687,514 1 ►WKRC-TV (12) CBS; Katz; 662,236 , ►WLWT (5) NBC; WLW Sis.; 525,000 v WQXN-TV (54) Forjoe; 5/14/53-early '55 : Cleveland — WERE-TV (65) 6/18/53-Unknown ► WEWS (5) CBS; Branham; 1,051,090 WHK-TV (19) U/25/53-Unknown ► WNBK (3) NBC; NBC Spot Sis.; 1,045,000 ► WXEL (8) ABC. CBS, DuM; Katz; 823,629 Columbus — ► WBNS-TV (10) CBS; Blair; 307,000 ► WLWC (4) NBC; WLW Sis.; 307,000 WOSU-TV (»34) 4/22/53-Unknown ► WTVN-TV (6) DuM; Katz; 381,451 Dayton — ► WHIO-TV (7) CBS, DuM; Hollingbery; 637,330 WIFE (22) See footnote (d) ► WLWD (2) ABC, NBC; WLW Sis; 320,000 ElyriaT— WEOL-TV (31) 2/11/54-Fall '54 Lima — WIMA-TV (35) Weed; 1/24/52-Unknown ► WLOK-TV (73) NBC; H-R; 62,973 Mansfieldt — WTVG (36) 6/3/54-Unknown I I Massillont — WMAC-TV (23) Petry; 9/4/52-Unknown Steubenville (Wheeling, W. Va.)— I ( ► WSTV-TV (9) CBS; Avery-Knodel; 1.083,900 Toledo — ► WSPD-TV (13) ABC, CBS, NBC. DuM; Katz; 297,060 , Youngstown — 1 ► WFMJ-TV (21) NBC; Headley-Reed; 138,218 ► WKBN-TV (27) ABC, CBS, DuM; Raymer; 138,218 Zanesville — ► WHIZ-TV (18) ABC. CBS. NBC, DuM; Pear- son; 40,000 OKLAHOMA Ada— ► KTEN (10) ABC; Venard; 180,000 Ardmoret — I KVSO-TV (12) 5/12/54-Unknown Enidt — ; j ► KGEO-TV (5) ABC; Pearson; 118,000 Lawtont — ► KSWO-TV (7) DuM; Pearson; 54,540 ) | Miamit — KMIV (58) 4/22/53-Unknown Muskogeet — ► KTVX (8) ABC, CBS, NBC, DuM; Avery- Knodel; 245,000 Oklahoma City — KETA (»13) 12/2/53-Unknown ' >KMPT (19) DuM; Boiling; 98,267 ► KTVQ (25) ABC; H-R; 151,224 ► KWTV (9) CBS, DuM; Avery-Knodel; 256,102 '• :>WKY-TV (4) ABC, NBC; Katz; 281,522 Tulsa — i ► KCEB (23) NBC, DuM; Boiling; 123,614 • ^KOTV (6) ABC, CBS, NBC, DuM; Petry; 229,100 KSPG (17) 2/4/54-Unknown KVOO-TV (2) Blair; 7/8/54-Nov. '54 (granted STA Sept. 10) KOED-TV (*11) 7/21/54-Unknown OREGON Eugene — ► KVAL-TV (13) ABC, NBC, DuM; Hollingbery; 26,000 J I Medford— . ►KBES-TV (5) ABC, CBS, NBC, DuM; Hoag- Blair; 23,600 t I Portland— KLOR (12) ABC; Hollingbery; 7/22/54-1/1/55 ► KOIN-TV (6) ABC, CBS; CBS Spots Sis.; 240,- ( 964 ; ► KPTV (27) ABC, NBC, DuM; NBC Spot Sis.; 190,770 North Pacific Tv Inc. (8) Initial Decision 6/16/54 i Salemt— KSLM-TV (3) 9/30/53-Unknown PENNSYLVANIA Allentownt — WFMZ-TV (67) Avery-Knodel; 7/16/53-FaU 'S4 WQCY (39) Weed; 8/12/53-Unknown i Altoona — I ► WFBG-TV (10) ABC, CBS, NBC, DuM; H-R; 447,128 [ Bethlehem — I ► WLEV-TV (51) NBC; Meeker; 84,591 i Chambersburgt — WCHA-TV (46) See Footnote (d) il Easton — ► WGLV (57) ABC, DuM; Headley-Reed; 84,915 c < Broadcasting • Telecasting ► WICU (12) ABC. NBC, DuM; Petry; 208,500 W LEU-TV (66) 12/31/53— Unknown ► WSEE (35) CBS, DuM; Avery-Knodel; 43,752 Harrisburg — ► WCMB-TV (27) Cooke ► WHP-TV (55) CBS; Boiling; 166,423 ► WTPA (71) ABC, NBC; Headley-Reed; 166,423 Hazletont — WAZL-TV (63) Meeker; 12/18/52-Unknown Johnstown — ► WARD-TV (56) ABC, CBS, DuM; Weed ► WJAC-TV (6) CBS, NBC, DuM; Katz; 787,402 Lancaster — ► WGAL-TV (8) CBS. NBC. DuM; Meeker; 602,350 WWLA (21) Venard; 5/7/53-Fall '54 Lebanont — WLBR-TV (15) See footnote (d) New Castle — ► WKST-TV (45) ABC, DuM; Everett-McKinney; 146,767 Philadelphia — ► WCAU-TV (10) CBS; CBS Spot Sis; 1,854,637 ► WFIL-TV (6) ABC, DuM; Katz; 1,833,160 WIBG-TV (23) 10/21/53-Unknown ► WPTZ (3) NBC; Free & Peters; 1,819,362 Pittsburgh — ► WDTV (2) CBS, NBC, DuM; DuM Spot Sis.; 1,134,110 ► WENS (16) ABC, CBS, NBC; Petry; 356,354 WKJF-TV (53) See footnote (d) ► WQED (*13) WTVQ (47) Headley-Reed; 12/23/52-Unknown Reading — ► WEEU-TV (33) ABC, NBC; Headley Reed: 95,000 ► WHUM-TV (61) CBS; H-R; 219,870 Scranton — ► WARM-TV (16) ABC; Hollingbery; 168,500 ► WGBI-TV (22) CBS; Blair; 175,000 ► WTVU (73) Everett-McKinney; 150,424 Sharont — WSHA (39) 1/27/54-Unknown Wilkes-Barre — ► WBRE-TV (28) NBC; Headley-Reed; 174,000 ► WILK-TV (34) ABC, DuM; Avery-Knodel; 188,000 Williamsportt — WRAK-TV (36) Everett-McKinney: 11/13/52- Jan. '55 York— ► WNOW-TV (49) DuM; Forjoe; 87.400 ► WSBA-TV (43) ABC; Young; 88,000 RHODE ISLAND Providence — ► WJAR-TV (10) ABC, NBC, DuM; Weed; 1,143,- 201 ► WNET (16) ABC, CBS, DuM; Raymer; 41,790 WPRO-TV (12) Blair; 9/2/53-Unknown (grant- ed STA 9/23/53) SOUTH CAROLINA Anderson — ► WAIM-TV (40) CBS; Headley-Reed; 70,356 Camdent — WACA-TV (15) 6/3/53-Unknown Charleston — ► WCSC-TV (5) ABC, CBS; Free & Peters; 121.113 ► WUSN-TV (2) NBC, DuM; H-R Columbia — ► WCOS-TV (25) ABC, DuM; Headley-Reed; 63.000 ► WIS-TV (10) ABC, NBC, DuM; Free & Peters; 127,526 ► WNOK-TV (67) CBS, DuM; Raymer; 60,173 Florencet — ► WBTW (8) CBS; CBS Spot Sis. Greenville — ► WFBC-TV (4) NBC; Weed; 301,892 ► WGVL (23) ABC, DuM; H-R; 75,300 Spartanburgt — WSPA-TV (7) CBS; Hollingbery; 11/25/53- Early '55 SOUTH DAKOTA Sioux Falls — ► KELO-TV (11) ABC, CBS, NBC, DuM; Raymer; 104,728 TENNESSEE Chattanooga — ► WDEF-TV (12) ABC. CBS, NBC, DuM; Bran- ham; 103,021 Mountain City Tv Inc. (3) Initial Decision 7/5/54 Jackson "f" WDXI-TV (7) Burn-Smith; 12/2/53-11/15/54 Johnson City — ► WJHL-TV (11) ABC, CBS, NBC, DuM; Pear- son; 68,917 Knoxville — ► WATE (6) ABC, NBC; Avery-Knodel; 88,940 ► WTSK-TV (26) ABC, CBS, DuM; Pearson; 78,- 900 Memphis — ► WHBQ-TV (13) CBS; Blair; 297,746 ► WMCT (5) ABC, NBC, DuM; Branham; 297,746 WREC Broadcasting Service (3) Initial Deci- sion 8/27/54 Nashville — ► WSIX-TV (8) CBS; Hollingbery; 194,682 ► WSM-TV (4) NBC, DuM; Petry; 198,045 Old Hickory (Nashville) — ► WLAC-TV (5) CBS; Katz Ike COMPANY ipu keep, in CHATTANOOGA (79th MARKET) - - - ON WDEF-TV Pro Football Studio One December Bride Football Predictions G. E. Theatre Burns and Allen Ethel and Albert Imogene Coca Jack Benny Name That Tune 1 Married Joan Hit Parade T V Playhouse Milton Berle Show Strike It Rich Seeking Heart Stop the Music 1 Love Lucy Wrestling-Chicago Brighter Day Camel News People Are Funny Favorite Story Hawkins Falls Robert Montgomery Eddie Fisher Dragnet Video Theatre Jo Stafford You Are There Dollar A Second Mama Martha Raye Show This Is Your Life Life of Riley Cavalcade of Sports Truth or Consequences You Bet Your Life Greatest in Sports Kit Carson 1 Led 3 Lives Disneyland Jackie Gleason Sid Caesar Cavalcade of America Private Secretary Sat Nite Spectacular Search For Tomorrow I've Got A Secret Max Liebman Presents Guiding Light Welcome Travelers Mr. District Attorney Liberace On Your Account Wild Bill Hickok Ramar Tony Martin Greatest Gift NCAA Football Fred Waring Lineup Ford Theatre Superman Comedy Hour Godfrey and Friends Shower of Stars Life With Father Loretta Young Show Bob Hope Show Big Story Carter Parham, President Harold (Hap) Anderson, Manager INTERCONNECTED . . . NBC • CBS • ABC • DuM. 105,200 Watts VHF WDEF-TV CHATTANOOGA = I Contact THE BRANHAM COMPANY October 25, 1954 Page 127 TEXAS Abllenet — ► KRBC-TV (9) ABC, CBS, NBC, DuM; Pearson; 37,194 Amarlllo — ► KFDA-TV (10) ABC, CBS; Branham; 57,427 ► KGNC-TV (4) NBC, DuM; Katz; 57,427 KLYN-TV (7) 12/11/53-Unknown Austin — ► KTBC-TV (7) ABC, CBS, NBC, DuM; Raymer; 88,965 Beaumontt — ► KBMT (31) ABC, NBC, DuM: Forjoe: 33,580 Beaumont Bcstg. Corp. (6) CBS; 8/4/54-Dec. '54 Big Spring!— KBST-TV (4) 7/22/54-Unknown Corpus Christif — ► KVDO-TV (22) NBC; Young; 25,300 KTLG (43) 12/9/53-Unknown Gulf Coast Bcstg. Co. (6) Initial Decision 6/17/54 Dallas— KDTX (23) 1/15/53-Unknown KLIF-TV (29) 2/12/53-Unknown ► KRLD-TV (4) CBS; Branham; 406,804 ► WFAA-TV (8) ABC, NBC, DuM; Petry; 406,804 El Paso— KOKE (13) Forjoe; 3/18/54-Unknown ► KROD-TV (4) ABC. CBS, DuM; Branham: 57.280 ► KTSM-TV (9) NBC; Hollingbery; 55,270 Ft. Worth— ► WBAP-TV (5) ABC, NBC; Free & Peters; 401.000 KFJZ-TV (11) 9/17/54-Unknown Galveston — ► KGUL-TV (11) CBS, DuM; CBS Spot Sis.; 325,000 Harlingent (Brownsville, McAllen, Weslaco) — ► KGBT-TV (4) ABC, CBS, DuM; H-R; 44,380 Houston — KNUZ-TV (39) See footnote (d) ► KPRC-TV (2) NBC; Petry; 362,000 KTRK-TV (13) ABC; Blair; 2/23/54-Dec. '54 KTVP (23) 1/8/53-Unknown ► KUHT (»8) 281,500 KXYZ-TV (29) 6/18/53-Unknown Longviewt — ► KTVE (32) Forjoe; 24,171 Lubbock — ► KCBD-TV (11) ABC, NBC; Raymer; 62,365 ► KDUB-TV (13) CBS, DuM; Avery-Knodel; 63.843 KFYO-TV (5) Katz; 5/7/53-Unknown Midland — ► KMID-TV (2) ABC, CBS, NBC; Venard; 38,500 San Angelo — ► KTXL-TV (8) ABC, CBS, NBC, DuM; Melville; 38,573 San Antonio— KALA (35) 3/26/53-Unknown KCOR-TV (41) O'Connell; 5/12/54-11/1/54 ► KGBS-TV (5) ABC, CBS, DuM; Katz; 211,323 ► WOAI-TV (4) NBC; Petry; 212,750 Sweetwatert — KPAR-TV (12) CBS; Avery-Knodel; 8/26/53- Unknown Temple — ► KCEN-TV (6) NBC; Hollingbery; 89,349 Texarkana (also Texarkana, Ark.) — ► KCMC-TV (6) ABC, CBS, DuM; Venard; 83,863 Tylerf— ► KETX (19) CBS, NBC, DuM; 28,405 ► KLTV (7) ABC, NBC; Pearson Victoriat — KNAL (19) Best; 3/26/53-Unknown Wacot — ► KANG-TV (34) ABC, DuM; Pearson; 44,911 KWTX Bcstg. Co. (10) Initial Decision 9/30/54 Weslacot (Brownsville, Harlingen, McAllen) — ► KRGV-TV (5) NBC; Raymer; 43,126 Wichita Falls— ► KFDX-TV (3) ABC, NBC; Raymer; 76,100 ► KWFT-TV (6) CBS, DuM; Blair; 85,300 UTAH Provot — KOVO-TV (11) 12/2/53-Unknown Salt Lake City — ► KSL-TV (5) CBS, DuM; CBS Spot Sis.; 166,800 ► KTVT (4) NBC; Blair; 166,800 ► KUTV (2) ABC; Hollingbery VERMONT Montpelierf — ► WMVT (3) ABC, CBS, NBC, DuM; Weed; 75,000 VIRGINIA Danvillet — ► WBTM-TV (24) ABC; Gill-Perna; 21,545 Hampton (Norfolk) — ► WVEC-TV (15) NBC; Rambeau; 110,000 Harrisonburg — ► WSVA-TV (3) ABC, CBS, NBC, DuM; Pearson; 87,948 Lynchburg — ► WLVA-TV (13) ABC, CBS, DuM; Hollingbery; 120,000 Newport News — ► WACH-TV (33) Walker Norfolk — ► WTAR-TV (3) ABC, CBS, DuM; Petry; 335,832 WTOV-TV (27) See footnote (d) ► WVEC-TV (15) See Hampton Petersburg! — Petersburg Tv Corp. (8) 9/29/54-Unknown Richmond — WOTV (29) 12/2/53-Unknown ► WTVR (6) NBC; Blair; 465,873 Roanoke — ► WSLS-TV (10) ABC, NBC; Avery-Knodel; 271,399 WASHINGTON Bellinghamt — ► KVOS-TV (12) DuM; Forjoe; 116,299 Seattle (Tacoma) — ► KING-TV (5) ABC; Blair; 378,300 ► KOMO-TV (4) NBC; Hollingbery; 378,300 KCTS (*9) 12/23/53- Dec. '54 KCTL (20) 4/7/54-Unknown Spokane — ► KHQ-TV (6) ABC, NBC; Katz; 82,743 ► KXLY-TV (4) CBS, DuM; Avery-Knodel; 89,283 KREM-TV (2) Petry; 3/18/54-11/4/54 Tacoma (Seattle) — ► KTVW (13) Branham; 378,300 ► KTNT-TV (11) CBS, DuM; Weed; 378,300 Vancouver! — KVAN-TV (21) Boiling; 9/25/53-Unknown Yakima — ► KIMA-TV (29) ABC, CBS, NBC, DuM; Weed; 30,789 WEST VIRGINIA Charleston — ► WCHS-TV (8) CBS. DuM; Branham ► WKNA-TV (49) ABC; Weed; 42,946 Clarksburgt — WBLK-TV (12) Branham; 2/17/54-1/1/55 Fairmontt — ► WJPB-TV (35) ABC, NBC, DuM; Gill-Perna; 35,200 Huntington — ► WSAZ-TV (3) NBC; Katz: 411,140 WHTN-TV (13) 9/2/54-Unknown Oak Hill (Beckley)t— WOAY-TV (4) Weed; 6/2/54-Nov. '54 Parkersburgt — ► WTAP (15) ABC, DuM; Forjoe; 30,000 Wheeling — WLTV (51) 2/11/53-Unknown ► WTRF-TV (7) ABC, NBC; Hollingbery; 281,811 ► WSTV-TV (9) See Steubenville, Ohio WISCONSIN Eau Claire — ► WEAU-TV (13) ABC, NBC, DuM; Hollingbery; 71,000 Green Bay — ► WBAY-TV (2) ABC, CBS, NBC, DuM; Weed; 195,670 WFRV-TV (5) 3/10/54-Unknown ► WMBV-TV (11) See Marinette La Crossef — ► WKBT (8) CBS, NBC, DuM; Raymer; 34,600 WTLB (38) 12/16/53-Unknown Madison — ► WHA-TV (»21) ► WKOW-TV (27) CBS; Headley-Reed; 54,000 ► WMTV (33) ABC, NBC, DuM; Boiling; 59,500 Badger Television Co. (3) Initial Decision 7/31/54 Marinettet (Green Bay) — ► WMBV-TV (11) NBC; Venard; 175,000 Milwaukee — ► WCAN-TV (25) CBS; Rosenman; 408,900 ► WOKY-TV (19) DuM; Boiling; 350,080 ► WTMJ-TV (4) NBC; Harrington, Righter & Parsons; 708,115 WTVW (12) ABC, DuM; Petry; 6/11/54-10/27/54 (granted STA Sept. 7) Neenah — ► WNAM-TV (42) ABC; George Clark Superior! (Duluth, Minn.)— ► WDSM-TV (6) CBS, DuM; Free & Peters; 70,000 ► KDAL-TV (3). See Duluth, Minn. Wausau+ — ► WSAU-TV (7) CBS; Meeker Directory information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. WYOMING Cheyennet — ► KFBC-TV (5) ABC, CBS, NBC, DuM; Holling- bery; 46,100 ALASKA Anchoraget — ► KFIA (2) ABC, CBS; Weed; 12,000 ► KTVA (11) NBC, DuM; Feltis; 10,000 Fairbankst — KFIF (2) ABC, CBS; 7/1/53-Unknown HAWAII Honolulut — ► KGMB-TV (9) CBS; Free & Peters; 60,000 ► KONA (11) NBC; NBC Spot Sis; 60,000 ► KULA-TV (4) ABC, DuM; Young; 62,000 PUERTO RICO San Juant — ► WAPA-TV (4) ABC, NBC, DuM; Caribbean Networks ► WKAQ-TV (2) CBS; Inter -American; 41,000 CANADA Calgary, Alt. — ► CHCT-TV (2) CBC; All-Canada, Weed Hamilton, Ont. — ► CHCH-TV (11) CBC, CBS, NBC; All-Canada, Young; 96,500 Kitchener, Ont. — ► CKCO-TV (13) CBC, ABC, CBS, NBC, DuM; Hardy, Weed; 51,533 London, Ont. — ► CFPL-TV (10) CBC, CBS, NBC; All-Canada, Weed; 80,627 Montreal, Que. — ► CBFT (2) CBC French; CBC; 221,216 ► CBMT (6) CBC; CBC; 221,216 Ottawa. Ont. — ► CBOT (4) CBC; CBC; 38,500 Port Arthur, Ont. — ► CFPA-TV (2) CBC; All-Canada, Weed Quebec City, Que. — ► CFCM-TV (4) CBC; Hardy; 6,000 estimate Regina, Sask.t — ► CKCK-TV (2) CBC; All-Canada, Weed; 3,000 St. John, N. B.t— ► CHSJ-TV (4) CBC; All-Canada; 10,000 Sudbury, Ont.t — ► CKSO-TV (5) CBC, ABC, CBS, NBC, DuM; All-Canada, Weed; 10,091 Toronto, Ont. — ► CBLT (9) CBC, ABC. CBS, NBC, DuM; CBC; 280.000 Vancouver. B. Ct — ► CBUT (2) CBC; CBC; 30,000 Windsor, Ont. — ► CKLW-TV (9) CBC, DuM; Young Winnipeg, Man.t — ► CBWT (4) CBC; CBC; 5,000 MEXICO Juarezt (El Paso, Tex.) — ► XEJ-TV (5) National Time Sales; 39.975 Tijuanat (San Diego) — ► XETV (6) Weed; 241,000 Total stations on air In U. S. and possessions: 411; total cities with stations on air: 275. Both totals include XEJ-TV Juarez and XETV (TV) Tijuana, Mexico, as well as educational outlets that are operating. Total sets in use 33,312,714. * Indicates educational stations. t Cities NOT interconnected to receive network service. (a) Figure does not include 353,013 sets which WBEN-TV Buffalo reports it serves in Canada. (b) Number of sets not currently reported by WHAS-TV Louisville, Ky. Last report was 205,- 544 on July 10, 1952. (c) President Gilmore N. Nunn announced that construction of WLAP-TV has been temporarily suspended [B«T, Feb. 22]. CP has not been sur- rendered. (d) The following stations have suspended regular operations, but have not turned in CP's; WKAB- TV Mobile, Ala.; KBID-TV Fresno, Calif.; KTHE (TV) Los Angeles; WRAY-TV Princeton, Ind.; WKLO-TV Louisville, Ky.; KFAZ (TV) Monroe, La.; WBKZ (TV) Battle Creek, Mich.; WFTV (TV) Duluth, Minn.; WCOC-TV Meridian, Miss.; KACY (TV) Festus, Mo.; KOPR-TV Butte, Mont.; KUON (TV) Lincoln, Neb.; WFPG-TV Atlantic City, N. J.; WIFE (TV) Dayton, Ohio; WCHA- TV Chambersburg, Pa.; WLBR-TV Lebanon, Pa.; WKJF-TV Pittsburgh, Pa.; KNUZ-TV Houston, Tex.; WTOV-TV Norfolk, Va. (e) Shreveport Tv Co. has received Initial deci- sion favoring it for ch. 12, which is currently operated by Interim Tv Corp. [KSLA (TV)]. Page 128 • October 25, 1954 Broadcasting • Telecasting UPCOMING Oct. 25-26: Central Canada Broadcasters Assn., Brock-Sheraton Hotel, Niagara Falls, Ont. Oct. 27: Annual "Whingding" stag party, South- ern California Broadcasters Assn., Inglewood Country Club. Oct. 27: Radio Pioneers, Toots Shor's, New York. Oct. 27-30: National Assn. of Educational Broad- casters, Hotel Biltmore, New York. Oct. 28: Standard band broadcasting conference between U. S. and Mexico, Mexico City. COLORCAST I N Advance Schedule Of Network Color Shows CBS-TV Oct. 28 (8:30-9:30 p.m.): Shower of Stars, Chrysler Corp. through McCann-Erickson. Oct. 29 (8-8:30): Mama, General Foods through BBDO. Nov. 4-5 (2:30-3 p.m.): Art Linkletter's House Party, participating sponsors. Nov. 5 (7:45-8 p.m.): Perry Como Show, Liggett & Myers Tobac- co Co., through Cunningham & Walsh. Nov. 9 (7:45-8 p.m.): Jo Stafford Show, Gold Seal Co., through Camp- bell-Mithun. Nov. 10 (10-11 p.m.): Best of Broad- way, Westinghouse Electric Co., through McCann-Erick- son. Nov. 14 (6:30-7 p.m.): You Are There, Electrict Cos. Adv. Program through N. W. Ayer & Son and Prudential Insurance Co. through Calkins & Holden, al- ternating sponsors. NBC-TV Oct. 28 (9:30-10 p.m.): Ford Theatre, "Trip Around the Block," Ford Motor Co. through J. Walter Thompson. (3-4:30 p.m.): Tv Opera, "Ab- duction from the Seraglio," sustaining. (9:30-10 p.m.): Ford Theatre, "Remember to Live," Ford Motor Co. through J. Walter Thompson. (7:30-9 p.m.) Max Liebman Presents, Hazel Bishop through Raymond Spector and Sunbeam through Perrin-Paus. Nov. 11 (9:30-10 p.m.): Ford Theatre, 'The Road Ahead," Ford Motor Co. through J. Walter Thompson. Nov. 15 (8-9:30 p.m.): Producers' Showcase, State of the Union, Ford Motor Co. and RCA through Kenyon & Eckhardt. Nov. 18 (9:30-10 p.m.): Ford Theatre, Summer Memory, Ford Motor Co. through J. Walter Thomp- Oct. 31 Nov. 4 Nov. 7 Nov. 20 (9-10:30 p.m.): Max Liebman Presents, Oldsmobile Div. of General Motors Corp. through D. P. Brothers Co. [Note: This schedule will be corrected to press time of each issue of B«T.] Oct. 30: Federal Communications Bar Assn., an- nual outing, Lohnes estate, Vienna, Va. NOVEMBER Nov. 4: National Television Film Council, color tv lecture, Warwick Hotel, New York. Nov. 7-13: Lutheran Radio & Tv Week. Nov. 8: Texas Assn. of Broadcasters, semi-annual fall meeting. Rice Hotel, Houston. Nov. 8-9: New Jersey Broadcasters Assn., Essex House, Newark. Nov. 8-10: Assn. of National Advertisers. Hotel Plaza, New York. Nov. 10-13: Sigma Delta Chi, Columbus, Ohio. Nov. 14: Indiana Radio-Tv Newsmen, fall meeting at WIRE studios, Indianapolis. Nov. 17: Advertising Council Day, Waldorf-As- toria, New York. Nov. 18: Country Music Disc Jockeys Assn., gen- eral membership meeting, Nashville, Tenn. Nov. 18-19: North Carolina Assn. of Broadcasters, Mid-Pines Hotel, Southern Pines, N. C. Nov. 18-20: Radio Television News Directors Assn., Chicago. Nov. 21: Louisiana-Mississippi AP Broadcasters Assn., Jung Hotel, New Orleans. Nov. 22: Tennessee Assn. of Broadcasters, Patten Hotel, Chattanooga. Nov. 22-24: Eastern Council, American Assn. of Advertising Agencies, Roosevelt Hotel, New York. Nov. 30: Tv Film Directors Assn., New England Chapter, Statler Hotel, Boston. JANUARY 1955 Jan. 20-21: Symposium on printed circuits by Engineering Dept. of RETMA, U. of Pennsyl- vania, Philadelphia. Jan. 26-28: Georgia Radio-Tv Institute, Henry W. Grady School of Journalism, U. of Georgia, Athens. SPECIAL LISTING NARTB District Meetings Oct. 25-26 : NARTB Dist. 16, Camelback Inn, Phoe- nix, Ariz. Oct. 28-29: NARTB Dist. 14, Brown Palace, Den- ver. Nov. 4-5: NARTB Dist. 12, Jens Marie Hotel, Ponca City, Okla. Nov. 9-10: NARTB Dist. 13, Rice Hotel, Houston. HOP ON 11" AND MULTIPLY YOUR SALES The nights are long in Packerland. The winds grow cold and the snow deep. But Channel 11 glows brightly on nearly 200.000 sets, bringing Groucho and Montgomery, Berle and Boxing — the best of NBC and Packerland programming. WMBV reaches an all-new market — no expensive overlap with your Milwaukee-Chicago TV coverage. No other mid- western station can give you so much for so little. WMBV NBC IN GREEN BAY PACKERLAND MARINETTE, WISCONSIN GREEN BAY: MILWAUKEE Phone HEmlock 5-9389 Phone WOodruff 4-3587 National Representatives VENARD, RINTOUL & McCONNELL, Inc. New York - Chicago - Los Angeles - San Francisco - Boston Broadcasting • Telecasting October 25, 1954 • Page 129 editorials ASCAP'S Front Forty FORTY YEARS AGO, a small group of song writers and pub- lishers formed the American Society of Composers, Authors & Publishers for the purpose of protecting their musical works against unauthorized and un-paid-for use. ASCAP succeeded; it prospered; it grew until it controlled the performance rights to virtually all of the nation's popular music. But in that growth ASCAP developed monopolistic tendencies that — 14 years ago — caused its best customers, the broadcasters, to set up their own competitive organization to put them into a better bargaining position when negotiating for the right to broad- cast ASCAP tunes. The going was rough with the formation of Broadcast Music Inc. and the break with ASCAP. But out of it came proof of the validity of the maxim that competition is the life-blood of business. Today ASCAP thrives. So does BMI. Users have a choice. Pub- lishers and writers have more than one place to go. Users are getting more for less. Before BMI's advent the editorial columns of this publication hurled invective at those then in ASCAP's high echelons. BMI was the turning point. There was new ASCAP leadership and a reasoned approach. Thus, since 1941 the broadcasters and ASCAP have dropped their former aggressive attitudes, replacing them with a friendly suspicion that is the usual relationship between large buyers and their chief suppliers. The creations of ASCAP's members make up a large and valu- able part of broadcast entertainment. Accordingly, it is a pleasure to congratulate the Society on its 40th anniversary and to join in a close harmony rendition of "Happy Birthday to You" — the best known work of Mildred Hill, an ASCAP member. Land of the Free BROADCASTERS ought to give a medal to the Kiwanis Inter- national for reminding broadcasters that they have a great medium worthy of being saluted once a year. As reported in last week's issue, Don E. Engdahl, president of Kiwanis, asked the nearly 4,000 clubs in the United States and Canada to participate in observance of National Radio & Televi- sion Week Nov. 7-13. Clubs were sent an "Appreciation Kit" charting the manner in which they could do the job. They were told how to honor local stations for their contribution to the free- dom of speech ideal, and how to publicly thank broadcasters for their cooperation and contribution. It is refreshing to find that there exists an organization that doesn't take radio and television for granted; that doesn't harp about alleged shortcomings and fancied "abuses." Broadcasters never toot their own horns unless they are on the defensive, usually combating state or local legislation designed to abridge their freedom and limit their operations. Stations take it on the chin from politicians each passing day. It's time broadcasters did a job for themselves. National Radio & Television Week shouldn't be an event used by manufacturers merely to promote the sale of merchandise. It should be a tribute to the arts that are radio and television — to remind the public of the miracles that have been wrought in a single generation to benefit mankind. They are the arts that sprang from the genius of Americans and flowered in free atmosphere of a free America. Coueism Rides Again THERE CAN be no doubt that the problem of juvenile delin- quency is of utmost seriousness and that telecasters have an affirmative obligation to assist their communities in trying to solve it. The problem is not only serious; it is also incredibly intricate. It deserves the most patient and extensive study. It is not getting that kind of study in the hearings conducted by the Hendrickson subcommittee of the Senate. For proof of that statement we need only to refer to Sen. Hendrickson's suggestion last week that tele- vision ought to appoint a czar to censor programs. That suggestion implies a belief that there are television pro- grams which incite youngsters to criminal acts. No such conclusion can be drawn from the available evidence. It implies also a belief Page 130 • October 25, 1954 Drawn for BROADCASTING . TELECASTING by Sid Hix "Get him down, somebody! He's on in two minutes!' that there are many such programs, an unwarranted assumption. What it clearly does not imply is a recognition of the nature of the problem. The appointment of a television czar would be an easy but not particularly intelligent way of pretending to attack the problem. What if a czar were appointed? How would he know whether any given program contained dangers to the juvenile mind? Would a czar automatically rule out programs containing vio- lence or reference to crime — as some testimony and a subcommittee staff statement last week indicated would be desirable? Such an action would be ridiculously unrealistic. Would a czar insist that programs show only the good in people and avoid all mention of the bad? He would be Emil Coue rein- carnated. The idiocy of the Coue approach was demonstrated in the 20s when his philosophy was momentarily popular. Coueism, in es- sence, was the belief that if you thought good thoughts, good things would happen. Quite a few people were thinking Coue-type thoughts when the stock market crashed. The maturing of the juvenile's mind and personality will not be enhanced by isolation from the facts — pleasant and unpleasant — of the society in which he must live as an adult. The problem of juvenile delinquency will not be solved or even ameliorated by the removal of all crime and violence shows from tv. Lifting the Dam Ban TUCKED AWAY on page 64 of the Oct. 4 B*T was a little news item of real significance. It went to the heart of the "freedom of access" problem at the local level. It told how the problem was licked by team-work. The Army Engineers, which handles rivers and harbors projects, had banned broadcast coverage of hearings on a dam project to be held at the State House in Des Moines. Rivers and harbors are big news locally. Richard B. Hull, who runs the Iowa State College stations at Ames, protested to Maj. Gen. B. L. Robinson, who had ruled that the hearing was to gain information and not "to allow pressure groups to use the hearing as a sounding board." Mr. Hull, who is a unique broadcaster because he runs a com- mercial tv station for the college (WOI-TV) along with its non- commercial am and fm outlets, fired back at the General: "The microphone is neither a prosecutor nor defender. It is merely a verbatim reporter which makes the audible record . . . available to many instead of a few." Protests also came from Dick Cheverton of WMT-TV Cedar Rapids, president of the Iowa Radio-Tv News Assn., and from Charles Roeder, WCBM Baltimore, chairman of the Freedom of Information Committee of the Radio-Tv News Directors Assn. Gen. Robinson reversed his decision, convinced that the broad- cast media were right. If news discrimination can be lifted at the local level, it can be achieved at all levels. But it entails constant effort and vigilance. Broadcasting • Telecasting UIUIJ AM FM Associate Television Station WWJ-TV Basic NBC Affiliate AM-950 KllOCYCLES-5000 WATTS FM— CHANNEL 246-97.1 MEGACYCLES WORLD'S FIRST RADIO STATION Owned and Operated by THE DETROIT NEWS National Representatives: The GEORGE P. HOLUNGBERY CO. Here's proof that better music can move merchandise in Detroit. Faye Elizabeth sells fortissimo as she presents the recorded melodies many radio listeners prefer but seldom hear. And she draws upon her own rich stage and theatrical background to add just the right harmony of apt comment. The applause is terrific. Ratings show that Faye Elizabeth is consistently tops in the town's noonday musical line-up. Strengthen your Detroit impact with this high note at noon, Monday through Friday. IN INLAND CALIFORNIA (AND WESTERN NEVADA) DELIVERS MORE FOR THE MONEV These five inland radio stations, purchased as a unit, give you more listeners than any competitive combination of local stations . . . and in Inland California more listeners than the 2 leading San Francisco stations and the 3 leading Los Angeles stations com- bined . . . and at the lowest cost per thousand! (SAMS and SR&D) In this independent inland market — separated from the coast by mountains — the Beeline taps a net effective buying income of nearly 5 billion dollars. (Sales Management's 1954 Copyrighted Survey ) WCLATOiY BROADCASTING COMPANY SACRAMENTO. CALIFORNIA • Paul H. Raymer Co., National Representative NOVEMBER 1, 1954 A 35c PER COPY BROADCASTING Rodio-Tv Voiicvn Climax Campaigns Page 27 TV M oves Retailers' Goods, ICR Finds Page 38 Store orer Purchase Gets FCC Approval Page 50 McConnaughey Goes >n Record at RTES Page 64 •ATURE SECTION leg ins on page 79 IIKLY ,. — ASTING At midnight, October 17th, WHB completed the switch from network to independent operation Now WHB has 24 full hours a day to transmit the kind of radio which has already started the big switch in Kansas City listening. In the few months since new management* took over, new studios, pro- gramming, personalities, ideas have put K.C.'s oldest call letters (born 1922) on the lips of everybody in town. In audience and in rates, WHB is an extraordinary buy — right now. Talk to John Blair, or Station Manager George W. Armstrong. ♦Operating two other famous independents, each first in its own market (Hooper) : KOWH, Omaha — WTIX, New Orleans. 10,000 watts on 710 kc. Kansas City, Missouri WHB CONTINEN^BROADCASTIN neral Manager: Todd Storz KOWH, Omaha WTIX, New Orleans Represented by Represented by M R Inc. Adam J. Young, Jr. WHB, K Represented by John Blair & Co AN estimated 85,000 Midwest Farm peo- ple attended the second annual WLS- Prairie Farmer Farm Progress Show held October 7, on a Camden, Indiana, farm. They came in 20,000 automobiles and in 225 privately farmer-owned airplanes. They came to hear about and see the newest de- velopments affecting their own business — farm- ing. They came to see new farming practices ; new machinery ; new methods. They came to learn. And they came, just as crowds always come to WLS sponsored events, because they knew when WLS told them it would be worth their while — it would be. These are WLS listeners. They are the people who repeatedly say that WLS is their favorite station for farm service; the station they listen to most; the station in which they have confi- dence. These are the people who need — and who use your product. They are the people who buy your product. They are the people who will buy more of it if you tell them about it over WLS. These are people — not figures. They are the Nielsens; the Hoopers; the Pulse — brought to life. 158 WLS — Prairie Farmer ad- vertisers took advantage of the opportunity to meet these potential customers in person by having exhibits and demonstrations at the event. The PRAIRIE HE Ail Wl 50,000 WATTS • ABC NETWORK • CHICAGO 890 KILOCYCLES • CLEAR CHANNEL REPRESENTED BY JOHN BLAIR & CO. l5IF ill I Si I ill lif 1 1 I WWW FOR BETTER TV Each week at 285 Madison Avenue, 70 typical viewers — different ones every week — sit down and watch television shows and commercials. By indicating what they like, and what leaves them cold, they help answer such questions as: . . . Does your commercial arouse interest quickly? . . . Does your commercial devote sufficient time to the main sales theme? . . . Does your commercial hold the viewer all the way through it? . . . Does your commercial make the viewer feel more like buying your product? These audience juries have been meeting since 1946. They have reviewed 532 TV shows and 1,640 com- mercials. Out of their reactions, Y & R has uncovered many facts — eliminated many fancies. Result: better television for Y & R clients. YOUNG & RUBICAM, INC. ADVERTISING • New York • Chicago • Detroit • San Francisco Los Angeles • Hollywood • Montreal ■ Toronto • Mexico City • London ^«iif!lei+eVATr^ Mwnd^' +withc X?ar^bo°^ ,Nu"lbers <53rd and 54th issues) published in January and July by Broadcasting Publications, Inc., 1735 DeSales St., N.W., Washington 6, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March 3, 1879. You're in a scoring position all the time! Your product scores again and again! You enjoy a long winning streak when WGAL-TV's power- house carries the ball for you. Use super-powered WGAL-TV to reach a vast, enthusiastic group of rooters — three million people who have an annual effective buy- ing income of $4V3 billion, who spend $22/3 billion in retail sales. Score every time with WGAL-TV. WGAL-TV NBC CBS DUMONT STEINMAN STATION Clair McCollough, Pres LANCASTER, PA. CHANNEL 8-LAND 316,000 Watfs York Harrisburg Reading Hanover Lebanon Carlisle Gettysburg Westminster Martinsburg Representatives Chambersburg Hagerstown Pottsville MEEKER TV, INC. Frederick Sunbury Lewisburg New York San Francisco Waynesboro Lewistown Shamokin Chicago Los Angeles Hazleton Lock Haven Bloomsburg Page 4 • November 1 , 1954 Broadcasting • Telecasting closed circuit ONE SUGGESTION is advanced from high place on how to handle uhf conver- sion problem. Proposal is that licensee pay for mass conversion of all sets in area, charging costs to overall investment which can be written off taxwise. Station thus would have guaranteed maximum circulation in area, equivalent to vhf within range of its uhf transmitter. ★ ★ ★ CONFLICT could develop in Senate if Democrats emerge victorious in Tuesday elections. Slated for chairmanship of Sen- ate Judiciary Committee is Harley M. Kil- gore (D-W. Va.) who has bitterly attacked newspaper and radio station ownership of tv outlets, network or station ownership by manufacturing companies and has other- wise plumped for complete divorcement. Question: Would he seek inquiry under anti-trust laws (Judiciary is parent com- mittee of Dept. of Justice)? Clash would come since Interstate Commerce Commit- tee has jurisdiction over communications and its regulatory agency, FCC. ★ ★ ★ MORE JOB changes are being whispered at FCC, notably in Broadcast Bureau which sits just below Commission on all matters involving broadcast services. Both engi- neer Curtis B. Plummer, BB chief, and his chief deputy, attorney Joseph M. Kitt- ner, may be slated for new assignments, former possibly to head another bureau (there's vacancy, chief, Common Carrier). Among names heard for Broadcast Bureau are engineer James E. Barr, present chief, Broadcast Facilities Division, and attorney Sol Schildhause, who has been acting chief of Opinions and Review. ★ ★ * WHAT WILL be total television revenue (time sales minus agency and representa- tive commissions) for 1954? One leading economist estimates it will be $600 mil- lion. FCC figure for 1953 [B«T, Oct. 25] was $432 million. ★ ★ ★ NOT SINCE early days of New Deal has newspaper interest in FCC's "diversifica- tion" stance been stimulated to present pitch. Publishers and editors have been contacting their Washington correspond- ents for "inside" and generally are being told that recent FCC actions indicate no fixed policy. More often than not, they cite decisions are based on "political" rather than policy factors (see feature page 86). ★ ★ ★ FCC hasn't seen hide nor hair of report forms or program flow charts of alleged "Jobs-for-Republicans" plan attributed last week to White House and Republican Na- tional Committee, according to sources at offices of chairman and personnel director. "We're not hiring anyway," was comment after reflection on recent staff cuts. ★ ★ ★ ELECTION campaigns, which always bring new business to radio-television sta- tions, also delay other advertisers in plac- ing new business until campaigns are over. This and fact that considerable new busi- ness was placed earlier this year, are reasons given for slowdown past few weeks. ★ ★ ★ NEW and entirely different reason^ how- ever, must be blamed for postponement of one specific campaign. American Safety Razor (Pal blades), through BBDO, New York, had planned to start radio spots in about 100 markets late last month [Closed Circuit, Oct. 11]. But campaign had to be delayed, due to company strike in ob- jection to moving plant from Brooklyn to Staunton, Va. ★ ★ ★ SENATE Juvenile Delinquency subcom- mittee might turn to film production and distribution field for more hearings on tv programming before submitting its sepa- rate report on tv as juvenile delinquency factor. Subcommittee spokesman, who said group now is studying whether it has gone into all aspects of tv sufficiently, points out only one or two representatives of film industry have been heard. ★ ★ ★ FCC SHORTLY is expected to cite for "over-commercialization" an eastern inde- pendent radio station. This will be cul- mination of "monitoring" survey under- taken by Comr. Robert E. Lee, who in recent address at NARTB 4th District meeting at Virginia Beach, Va., Sept. 21, evinced concern over "pitchmen" on radio and disclosed monitoring was underway. ★ ★ ★ FIVE comparative tv cases now pend be- fore FCC for final decision, along with three "dropout" cases, each with only one applicant, competitors having withdrawn. Six other contests in which initial decisions have been reported are awaiting oral argu- ment before Commission en banc. Only one losing applicant in tv fight has appeal pending in courts, but FCC must answer six economic protests, four involving uhf appeals of vhf grants. ★ ★ ★ ALTHOUGH no announcement has been made, Earle C. Anthony, president-owner of KFI Los Angeles, has returned to his desk after several months illness. He was hospitalized in San Francisco following Bohemian Grove encampment last June. the week in brief Politicians make stretch drive on radio-tv 27 Four advertisers buy network time 30 Retailers prefer tv for national advertising 38 Networks' August time sales up over last year. . 40 CBS September sales better NBC by $4x/2 million 42 Districts 14 and 16 hold their meetings 44 Motion picture, television engineers talk color ... 46 Fund for the Republic plans entertainment probe 48 Over #14 million in station sales, approvals. 50 Broadcasting • Telecasting ► WCKY's L. B. Wilson dies after heart attack ... 58 ^ McConnaughey makes a policy stand 64 ► Lamb hearing is back at the old stand 68 ► Bricker probe aiming for all tv stations 70 ► All-industry music licensing unit makes its report 73 ► France, England are ahead in European tv 74 ► UNESCO plans a television series 76 This disc jockey owns the station. 81 ^ Why U. S. Steel uses television 82 ► Diversification: what it means in tv hearings. ... 86 ► Telestatus: tv stations, sets, target dates 103 November 1, 1954 • Page 5 MORE THAN TWO-THIRDS OF THE BALTIMORE TV AUDIENCE SAW LIGHT'S DIAMOND JUBILEE ★ ON WMAR-TV * * 9 0 v OCT Based on — Amencan Rese» STATION AUDIENCE (based on 2 viewers per set) SETS IN USE WMAR-TV 449,872 39.6% Station A & B In Balto. 203,351 17.9% i other stations [ received in Balto. 9,088 0.8% Total 662,311 58.3% IN MARYLAND MOST PEOPLE WATCH WMAR-TV ON MAXIMUM POWER * NOW TELEVISING COLOR CHANNEL SUNPAPERS T E LEV B A L T I M OR E , M A R Y I A N D Telephone MUlberry 5-5670 * TELEVISION AFFILIATE OF THE COLUMBIA BROADCASTING SYSTEM Represented by THE KATZ AGENCY, Inc. New York, . Detroit, Kansas City, San Francisco, Chicago, Atlanta, Dallas, Los Angeles Page 6 • November 1, 1954 Broadcasting • Telecasting at deadline More Night Radio Sales, Daytime Tv Boost Seen NATIONAL soap advertisers spend 87% of their radio spot money in daytime; in television, 61% in nighttime, according to N. C. Rora- baugh Co. In releasing Rorabaugh's second quarter 1954 radio spot expenditures of Big Three — Procter & Gamble, Colgate-Palmolive and Le- ver Bros. — and their competitors, Station Rep- resentatives Assn. said Friday soap percentages underscore its belief that nighttime radio "is in for better figures because of the power of good local programming and local selling per- sonnel," while in tv, opposite trend to greater use of daytime is seen. "For both radio and tv, national spot is in good health," SRA said. Radio spot "will have no boom" when final 1954 figures are totaled, SRA said, but noted indication of "bigger sched- ules in 1955." In spot tv, according to SRA, 55% increase last year ought to be duplicated this year. All of Big Three competitors were included in Rorabaugh compilations of tv spot in soap category; only major competitors in radio. Stanton to Address Banquet At SDX Columbus Meeting CBS PRESIDENT Frank Stanton will address banquet closing 45th annual convention of Sigma Delta Chi in Columbus, Ohio, Nov. 10-13, Victor Bluedorn, SDX executive direc- tor, announced Friday. Banquet to be held in Deshler-Hilton Hotel, with columnist Earl Wilson as toastmaster. Other speakers include Alexander F. Jones, Syracuse Herald-Journal, on "Canon 20" (bar- ring cameras and microphones from court- rooms); Dr. James E. Pollard, director of Ohio State U. School of Journalism, on "Right of Privacy," and Richard W. Slocum, Phila- delphia Bulletin, ANPA president, on "Journal- ism as a Career." John Cowles, Minneapolis Star and Tribune, honorary SDX president, will keynote opening day sessions. Spector Sees Revamping Of NBC-TV Spectaculars RAYMOND SPECTOR, head of Raymond Spector Agency, New York, announced late Fri- day after meeting with Pat Weaver, president of NBC, and Robert Sarnoff, executive vice presi- dent, that NBC-TV's Sunday Spectaculars would ( 1 ) possibly be cut down to one hour from hour-and-half after first of year, in 8-9 p.m. spot; (2) show would originate at Colonial Theatre instead of from Brooklyn studios; (3) better-draw talent names with more star sup- port would be used; (4) more emphasis would be put upon appeal to black-and-white sets instead, of color; (5) no more original book (continuity) but more variety and comedy; (6) Spectaculars should be referred to as "feature presentations"; (7) less emphasis on sophistication and more on mass appeal. NBC spokesman said after Mr. Spector's announcement that network does not plan to cut length of Spectaculars, either now or in future, and that no other major changes are contemplated. NEW TV RECORD ALL-TIME weekly production record for tv sets was made during week ended Oct. 22, with 228,298 units turned out, ac- cording to tentative Radio-Electronics-Tv Mfrs. Assn. estimate. Previous high was 219,680 sets turned out during week ended Oct. 20, 1950, according to RET- MA figures. Output of tv sets has been mounting this year after slow start. Total tv pro- duction for 42 weeks of 1954 estimated at 5,360,266 compared to 5,900,000 for 41 weeks of 1953. If present trend con- tinues, 1954 output may exceed 1953 12- month figure. Retail tv sales for eight months are highest since RETMA began collecting retail data three years ago. NBC Radio to Announce Five-Minute Sales Plan NEW NBC Radio network sales technique, "Five-Minute Program Plan," offering adver- tisers choice of five-minute segments and of talent to program them "at low cost," is being prepared by Fred Horton, network's sales di- rector, for announcement this week. Plan described as providing list of five-min- ute network time availabilities and list of some 30 top personalities in news and specialized service fields; advertiser may pick time spot that best suits his purpose and talent he wants to employ in it, and, depending on time and talent, pay single price for package. Authori- ties say plan offers maximum impact along with "extreme flexibility" in both time and program content; will provide circulation at cost as low as 52 cents per thousand, and will permit ad- vertiser to custom-build package for special pro- motion, holiday events, year-round campaigns, etc. Announcement slated this week in trade ads under slogan, "Take 5." McConnaughey Opposed FIRST opposition to naming of George C. McConnaughey as FCC chairman voiced Fri- day by Harry R. Booth, special FCC counsel during telephone probe in mid-'30s. Mr. Booth sent telegram to White House charging FCC chairman had represented Ohio Bell companies in efforts to win higher rates in offi- cial proceedings. Mr. Booth recently organized Utility Users League to fight increased tele- phone rates sought by Illinois Bell. POLITE POLITICS WEWS (TV) Cleveland, which carried talk by President Eisenhower Friday morning during latter's visit to that city, promptly contacted Ohio State Demo- cratic Committee to offer "equal time" in return. Sen Thomas Burke (D-Ohio), in race for U. S. Senate with Rep. George H. Bender (R-Ohio), respectfully de- clined opportunity "in deference to the President of the United States." • BUSINESS BRIEFLY CADILLAC-BLAIR SPOTS • Cadillac Motors Div., General Motors Corp., Detroit, signs to participate in John Blair & Co. national satura- tion group plan, which encompasses 24 spots per week on the 45 Blair-represented stations. Through MacManusp John & Adams, Bloom- field Hills, Mich., Cadillac will use plan week of Nov. 15 to introduce 1955 models. It is fourth advertiser to sign for plan. NECCHI NAMES GREY • Necchi Sewing Ma- chine Sales Corp. and Elna Div. of Necchi, New York, has appointed Grey Adv., New York to handle its advertising, effective Nov. 15, Leon Jolson, president, announced Friday. Necchi, which spends approximately $750,- 000 annually in advertising, had reportedly planned to go over to Biow Co. when J. D. Tarcher and Benrus Watch Co. moved from Cecil & Presbrey [B»T, Sept. 27], but this deal was never fully confirmed. SWIFT SHOPPING • Swift & Co., Chicago, reportedly shopping for network radio or tele- vision show. J. Walter Thompson Co., which handles variety of Swift products (meats, mar- garine, etc.), studying "all broadcast media for suitable radio or tv vehicle." FOLGER CHANGE • J. A. Folger & Co. (Folger coffee), Kansas City spot advertiser handled by Grant Adv., Chicago, for over decade, planning to name Cunningham & Walsh, New York, as its advertising agency effective after first of year. RAILROAD PLANS SHIFT • New York Cen- tral, which has retained Foote, Cone & Belding, New York, as its advertising agency for num- ber of years, is parting with that agency, effec- tive Jan. 1. New appointment is expected momentarily. Unattended Tv Satellites Sought by NARTB District FCC was asked by NARTB District 14 (Mountain States) at Denver meeting Friday to permit unattended operation of satellite tv transmitters. Resolution adopted by district (early story page 44) pointed to serious shadow problems in rugged terrain of mountain states. District 14 urged Commission to extend remote-control privileges to directional sta- tions. Another resolution endorsed private ownership of microwave facilities, including multiple relay circuits without regard to as- sistance available from commercial carriers. Uniformity in daylight time was urged by delegates. Walter Wagstaff, KIDO Boise, is district director. Network Line Failure Probed FULTON LEWIS JR., MBS commentator, hasn't made up his mind whether to sue AT&T for costly Wednesday-Thursday breakdowns in MBS hookup, he told B»T late Friday. He said he is conducting thorough probe of facts. Most of network was out Wednesday and about half of time was lost Thursday, he said. AT&T ascribed trouble to equipment failure between Louisville and Indianapolis. Mr. Lewis was broadcasting from Birmingham. Broadcasting • Telecasting November 1, 1954 • Page 7 smart man, that Moses CleavelanS . . . Even 159 years ago, he could tell a good thing when he saw it! Heading a party of 52 settlers coasting along the shores of Lake Erie, the good General arrived at the mouth of our Cuyahoga River one July day in 1 796. That did it ! Soldier-lawyer- pioneer Moses Cleaveland picked this site for his new town; his party, with no less enthusiasm, named it after him. (The extra "a" dropped out about 35 years later,) As a man of consuming interests and progressive tendencies, old Gen'l. Cleaveland would volley the buttons off his weskit if he could revisit today the community he started. From 52 souls and a lot of wilderness, Greater Cleveland has grown to more than 2,000,000 customers and a panorama of diversified industry unsurpassed in the nation! Here are over 3,000 manufacturing plants with a total output pegged at about five billion dollars annually . . . family income that today has reached the rank of No. 4 among all U. S. metropolitan areas . . . and retail sales topping two billion a year. Spang in the middle of all this opulence is a device old Gen'l. Cleaveland never anticipated in those pre-science-fiction days — WXEL, the fastest growing television , , station of Greater Cleveland. With the same sure decision that led a smart pioneer to pick Cleveland's locale, we think he'd also have picked WXEL as a salesman- extraordinary to cover this incredibly rich area. Yon could do worse in judgment than Moses Cleaveland — particularly when you can have the help of the KATZ agency in planning for giant results in a gigantic market. WXEL Cleveland Channel 8 PEOPLE New Buffalo Lineup Urged; Corpus Christi Proposal WBUF-TV Buffalo petitioned FCC Friday to permit it to move from uhf ch. 17 to vhf ch. 8 to de-intermix vhf and uhf there and relieve WBUF-TV of its present monthly loss of $32,000. If continued, station says, losses will force it from air. WBUF-TV proposal would involve moving Buffalo ch. 7, now in hearing among three applicants, to ch. 5, with WHEN- TV Syracuse moved from ch. 8 to 7, WHAM- TV Rochester from ch. ' 5 to 6, WCNY-TV Carthage-Watertown, N. Y., from ch. 7 to 8. Other moves in cities with no grants but appli- cations pending, proposed by WBUF-TV are: Escanaba, Mich., ch. 3 to 4; Cheboygan, Mich., ch. 4 to 3; Toronto, Ont., ch. 6 to 7; Owen Sound, Ont., ch. 8 to 4, and Ottawa, Ont., from no channel to ch. 7. KVDO-TV Corpus Christi, Tex., ch. 22, asked substitution of uhf channels for vhf chs. 6 and 10 there, both in competitive hearing status with initial decision already pending for ch. 6. KVDO-TV held Corpus Christi is "classic example" of city where de-intermixture could work if FCC wished, in view of flat ter- rain and 100-mile distance to any other vhf assignment. Michelson Will Expand Tv Film Distribution CHARLES MICHELSON Inc., New York, radio transcription company, announced plans Friday for expansion in television film distri- bution with acquisition of syndication rights to 156 half -hours of The Plainclothesman and 52 half-hours of Famous Jury Trials. Both shows previously were seen live on DuMont Television Network, and kinescopes of pro- grams have been used to make prints. RCA Plans Heavy Drive For Pre-Christmas Sales RCA this fall will use all media, space in magazines and newspapers backing up heavy broadcast media schedules, in company's larg- est pre-Christmas campaign for RCA radios, tv sets and phonographs, R. H. Coffin, RCA's director of advertising and sales promotion, has announced. Maizlish Drops Uhf Petition HARRY MAIZLISH, owner-operator, KFWB Hollywood, withdrew application for uhf ch. 34, Los Angeles. "Too few sets and not enough interest," he said. Bluefield Tv Grant Impends FINAL decision expected to be announced by FCC this week to grant tv ch. 6 to WHIS Blue- field, W. Va. Initial decision was issued fort- night ago after withdrawal of West Virginia Tv Inc. and WHIS petitioned for prompt final action [B*T, Oct. 25]. Tupelo Tv Application Filed NEW tv bid filed with FCC Friday for ch. 9 at Tupelo, Miss., by Tupelo Citizens Tv Co., owned chiefly by Frank K. Spain and family (60%). Mr. Spain is engineering director WHEN-TV Syracuse. loseph G. Petit, NBC tv development engineer, owns 35%.' at deadline PROMOTION PLAN UPCOMING Nov. 1-4: Theatre Owners of America, Conrad Hilton Hotel, Chicago. Nov. 4: Standard band broadcasting conference between U. S. and Mex- ico, Mexico City. Nov. 4: Selection committee, Tv Bureau of Advertising, New York. For other Upcomings see page 709. GERALD VERNON, ABC-TV sales manager, Central Div., assuming duties of James L. Stirton, tv director of division, who resigned to join MCA. C. J. VILLANTE, sports coordinator, BBDO, N. Y., named chairman of sports committee of Arthritis & Rheumatism Foundation tele- thon, scheduled Dec. 11-12 on WABC-TV New York and to be picked up by other New York tv stations. Petersburg Petition Filed LOSER in reversed final decision in Petersburg, Va., ch. 8 tv contest, WSSV there petitioned FCC Friday for rehearing, reconsideration and re-argument, contending "minority" of Com- mission (3-to-2 vote) was insufficient to over- rule examiner's recommendation and Commis- sion's own Broadcast Bureau. Final decision favored competitor Petersburg Television Corp. (affiliated with WLEE Richmond, WITH Bal- timore) [B*T, Oct. 4]. SIMPLIFIED method of reporting pro- motion support for network programs at local-station level has been worked out by NBC. Plan gives advertiser timely picture of on-air promotion and news- paper advertising supporting his program locally. Network sends each affiliate monthly check list for on-air announce- ments and newspaper advertising lines, and station enters figures. Forms are returned to NBC for tabulation with an IBM system making promotion pic- ture available to advertisers and agencies almost immediately, NBC reports. WTVU (TV) Scranton Asks For Lower Uhf Channel WTVU (TV) Scranton, Pa., petitioned FCC last week to substitute ch. 38 for 73, station's present operating assignment, because of view- ing handicaps caused by instability of uhf con- verters and receivers as well as tuning capacity of home antennas to pick up city's three uhf stations whose channels are widely separated. WARM-TV operates on ch. 16 and WGBI- TV on ch. 22, FCC was told, with a wide tuning gap to ch. 73 WTVU. The antenna problem is less severe with less channel separation, it was noted, while the lower channel would have the effect of boosting WTVU's power four times at the receiver. In order to substitute ch. 38 for 73 at Scran- ton, the petition explained, the following other channel changes would be required: Sunbury, add 32, delete 65; Lock Haven, add 48, delete 32; Lewiston, add 74, delete 38. The change would allow the addition of channels in these cities: Shamokin, 65; Carbondale, 68, and Kingston, 73. FCC Friday Actions TV ALLOCATION actions by FCC Friday: Finalized rule-making of Sept. 15 and assigned ch. 10 to Goodland, Kan., effective Dec. 7. KWGB there plans to file for tv permit. Invited comments by Nov. 22 to rule-making proposal by ch. 2 KBOI (TV) Meridian, Idaho, that ch. 2 be shifted from Caldwell to Boise and ch. 9 from Boise to Caldwell, with show cause order to KBOI to operate on ch. 2 at Boise. Dismissed petition of ch. 30 WCOC-TV Merid- ian, Miss., for assignment of ch. 7 there on grounds request doesn't conform with tv rules. Denied petition of KALE Richland, Wash., prospective tv applicant, and terminated rule- making proposed last Feb. 10 to assign ch. 3 there by shifting it from Lewiston, Idaho, and substituting chs. 32 and 42 at Lewiston. Denied petition of ch. 27 WKOW-TV Madison, Wis., requesting educational reservation be switched from ch. 21 to ch. 3 in order to remove intermixture of commercial vhf and uhf chan- nels there. Comr. Robert T. Bartley dissented. FCC Equal-Time Actions FREE political time complaints to FCC late last week, involving WJBK-TV Detroit and KOMU-TV Columbia, Mo., answered by Com- mission Friday in wires interpreting political broadcast policy. FCC told WJBK-TV it should give comparable free time to Republi- can Congressional candidate Gregory M. Pillon since Rep. John D. Dingell (D-Mich.), seek- ing re-election, was given "free" time on reg- ular CIO program. In KOMU-TV case, Mis- souri State Republican Committee protested Sunday time offer by station to answer Fri- day night speech of Democratic Gov. Phil M. Donnelly, wanted Friday night reply time. FCC noted governorship not in dispute, hence Sec. 315 of Communications Act did not apply and require "equal time," but Commission thought "fair opportunity" to answer should be accorded under major public issue policy. Charlotte Transfer Filed BID for transfer of 60% interest in WWOK Charlotte, N. C, from group of Atlanta busi- nessmen to broadcaster Robert W. Rounsaville filed with FCC Friday. Mr. Rounsaville, who with acquisition of WWOK control would have his FCC limit of seven radio properties, pays $3,000 for 10% share, loans firm $2,000 and receives 50% share for assuming managing direction of WWOK, now under construction. He also holds permits for three new uhf tv outlets. Colorado Springs Sale SALE of 50% interest in KRDO-AM-TV Colorado Springs, Colo., by Joseph H. Rohrer, former manager, to other principals reported in application filed with FCC Friday. William J. Gregory, Harry C. and Harry W. Hoth pay Mr. Rohrer $24,500 plus cancellation of $13,000 note due Mr. Gregory. Mr. Rohrer is manager of KIOA Des Moines. Witness Refuses to Testify WITNESS identified as Max Wall refused to testify Friday or give his name before FCC Examiner Herbert Sharfman in license re- newal hearing on Edward Lamb's WICU (TV) Erie, Pa. (early story page 68). Earlier Broad- cast Bureau witness, ex-Communist Ernest Courey, testified man named Max Wall ac- companied him in 1938 and 1940 to Mr. Lamb's law office in Toledo to collect total of $7 for Communist Party causes [B»T, Oct. 4]. Hearing resumes Thursday. Broadcasting • Telecasting November 1, 1954 • Page 9 44. St:. mm m Ill: WM THE 11 COUNTY COFFEYVILLE TRADE AREA IS A MAJOR MARKET OF 256,000 PEOPLE. 40% LARGER THAN TULSA OR WICHITA. OUR LATEST AREA SURVEY COVERING THIS TERRITORY REPORTS THAT KGGF HAS THE BIGGEST AUDIENCE IN 45 OUT OF 52 MONDAY THRU FRIDAY 14 HOUR STRIPS! (6:00 A.M. TO 6:30 P.M.) ALONG WITH THIS LOYAL HOME AREA AUDIENCE, THE KGGF 10 KW SIGNAL DELIVERS PRIMARY COVERAGE TO 87 COUNTIES IN KANSAS, OKLAHOMA, MISSOURI AND ARKANSAS WITH A POPULATION OF 2,750,000. H 690 KC ABC COFFEYVILLE, KANSAS I WEED & CO... NotionaJ Representatives mmm November 1, 1954 index BROAD TELECASTING THE NEWS WEEKLY OF RADIO AND TELEVISION Published Every Monday by Broadcasting Publications Inc. Advertisers & Agencies 30 At Deadline 7 Awards 74 Closed Circuit 5 Editorial 110 Education 76 Facts & Figures 38 Feature Section 79 Film 35 For the Record 93 Government . 64 In Public Interest : . . 24 In Review 12 International 74 Lead Story 27 Manufacturing 77 Networks 70 On All Accounts ... 20 Open Mike 16 Our Respects 22 Programs & Promotion 92 Program Services ... 73 Stations 50 Trade Associations 44 Executive and Publication Headquarters Broadcasting • Telecasting Bldg., 1735 DeSales St., N. W., Washington 6, D. C. Telephone: Metropolitan 8-1022 Sol Taishoff, Editor and Publisher EDITORIAL Edwin H. James, Managing Editor; Rufus Crater (New York), J. Frank Beatty, Bruce Robertson, Senior Editors; Fred Fitzgerald, News Editor; David Glickman, Special Projects Editor; Earl B. Abrams. Lawrence Christopher, Associate Editors; Don West, Assistant News Editor; Harold Hopkins, Assistant Editor; Ray Ahearn, Jonah Giditz, Louis Rosenman, Peter Pence, Staff Writers; Kathryn Ann Fisher, Eli Fritz, Joan Sheehan, Audrey Cappella, Editorial Assistants; Gladys L. Hall, Secretary to the Publisher. BUSINESS Maury Long, Vice President and General Manager; Ed Sellers, South- ern Sales Manager; George L. Dant, Advertising Production Manager; Harry Stevens, Classified Advertising Manager; Eleanor Schadi, Fred Reidy, Wilson D. McCarthy; B. T. Taishoff, Treasurer; Irving C. Miller, Auditor and Office Manager; Eunice Weston, Assistant Auditor. Duane McKenna, Art and Layout. CIRCULATION & John P. Cosgrove, Manager; Robert Deacon, Joel H. Johnston, Sharleen READERS' SERVICE Kelley, Jean McConnell, William Phillips. * BUREAUS NEW YORK 444 Madison Ave., Zone 22, Plaza 5-8355. EDITORIAL: Rufus Crater, Senior Editor; Florence Small. Agency Editor; David Berlyn, Assistant New York Editor; Patricia Kielty. New York Features Editor; Rocco Famighetti, Selma Gersten, Sally Creley. BUSINESS: Winfield R. Levi, Sales Manager; Eleanor R. Manning, Sales Service Manager; Kenneth Cowan, Eastern Sales Manager; Dorothy Munster. CHICAGO 360 N. Michigan Ave., Zone 1, Central 6-4115. Warren W. Middleton, Midwest Sales Manager; John Osbon, Midwest News Editor; Barbara Kolar. HOLLYWOOD Taft Bldg., Hollywood & Vine, Zone 28, Hollywood 3-8181. Wallace H. Engelhardt, Western Sales Manager; Leo Kovner, Western News Editor; Marjorie Ann Thomas, Tv Film Editor. Toronto: 32 Colin Ave., Hudson 9-2694. James Montagnes. SUBSCRIPTION INFORMATION Annual subscription for 52 weekly issues: $7.00. Annual subscription including BROADCASTING Yearbook (53d issue): $9.00, or TELECASTING Yearbook (54th issue): $9.00. Annual subscription to BROADCAST- ING • TELECASTING, Including 54 issues: $11.00. Add $1.00 per year for Canadian and foreign postage. Regular issues: 354 per copy; 53rd and 54th issues: $3.00 per copy. Air mail service available at postage cost payable in advance. (Postage cost to West Coast $41.60 per year.) ADDRESS CHANGE: Please send requests to Circulation Dept.. Broadcasting • Telecasting, 1735 De Sales St., N. W., Washington 6, D. C. Give both old and new addresses, including postal zone numbers. Post office will not forward issues. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING* — The News Magazine of the Fifth Estate. Broadcasting Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. •Reg. U. S. Patent Office Copyright 1964 by Broadcasting Publications Inc. Broadcasting Telecasting ft steps • • • retting worth so WJTV took tw on the theory that if a doing at all it's wortr once. The first one was an "Y 250,000 kw a couple of weeks ago, -^and the second one, a further in- crease to 500,000 kw, will be Y . completed by January 1, 1955. With giant measures, you /get M i giant results: in this case, the | ■ - * Centra! MississiM ma » V,." »l ncludmg 7 mw e jpolitan r s in Jackson than any other station can claim. JAY SCOTT, GENERAL MANAGER FRANK WILLIS, COMMERCIAL MANAGER Owned by Mississippi's two state-wide newspapers %%z Clarton-Uebger • jackson daily news Represented Nationally by the Katz Agency BASIC AFFILIATE and DUMONT Broadcasting Telecasting November 1, 1954 • Page 11 IN REVIEW LIGHT'S DIAMOND JUBILEE THE ELECTRICAL industry spent an esti- mated $1 million on time, talent and facilities to celebrate the Diamond Jubilee of Light. In a four-network, two-hour spectacle [Oct. 24, 9-11 p.m.] the producers raised serious doubts about the wisdom of trying to impress an audi- ence by monopolizing all four networks at once and/or by spending $1 million in two hours. Unfortunately the anniversary of the electric light turned into (1) a free plug for pleasant but elderly clips from Hollywood shelves; (2) an array of disjointed scenes whose waste of writers, actors and money perhaps surpassed any previous mish-mash in television history; (3) examples of bad taste in pitting amorous scenes against faith and hope, and (4) further proof that Hollywood's hackneyed press agentry and program formats are bad television. Almost forgotten in the excitement of spend- ing the million dollars were the 75th anniver- sary of light and the ability of television to dramatize this great scientific story. Tipoff came in the slow pace of the opening four-and-a-half minutes, marked by dreary se- quences of credits and a modest wish that the audience "find something entertaining in this program." Finally action appeared — an "In the beginning . . ." narration by Joseph Cotten, who skimmed over the electrical age into Americana via the famed Tom Sawyer fence-painting clip from an old movie. This was the first of a series of mysteriously assembled episodes. Judith Anderson suddenly appeared in a Statue of Liberty scene. Four Air Force crewmen of differing heritage but common impulses eagerly ogled a provocative girl seductively reclining in the driver's seat of a Jaguar sport car. Her widowhood was ac- counted for by arrival of an infant son, which brought on a clutching kiss that startled a will- ing flyer. This highly sexed bit somehow inspired a funny Robert Benchley film short of a past decade. A Hollywoodesque roundup of higher education provided a setting for three Eddie Fisher songs and the baffling introduction of his fiancee. Having disposed for the moment of court- ship, the Jubilee depicted marriage via what appeared to be a modified version of an Irwin Shaw story of a married couple suffering through a Sunday outing in New York. Science had a brief turn in a demonstration of push- button magic and a hilarious comedy bit by George Gobel. An example of talent waste appeared in the Uncle Hardtack story, with Helen Hayes forced to spend endless minutes looking around a pillar while a nightclub vocalist performed in the mating-call manner. Americana and science received another montage treatment highlighted by the final recognition of Thomas Edison, inventor of the electric light, whose voice appeared through another of his inventions — talking movies. From covered wagon and plow scenes the Jubilee moved to Grandpa and a bored son-in- law who has tired of the rip-snorting stories of the early West, a rewrite of a John Steinbeck short story. After atom bomb and modern laboratory scenes, along with Valley Forge and Lincoln episodes, President Eisenhower gave an effective fireside talk, by film, on faith, freedom and Hallowe'en. At this point Jubilee was beginning to make sense, only to be marred by another incredible production blunder in the excellent singing of "Bless This House" — Doro- thy Warenskjold sang without benefit of camera. Television suffered a severe setback in two hours but fortunately last night (Sunday) these displaced programs were back in their regular spots: NBC-Goody ear-Philco Playhouse, Lo- retta Young, The Hunter; DuMont — Life Be- gins at 80, Rock King; CBS — GE Theatre, Ce- leste Holm, Father Knows Best, What's My Line; ABC, Walter Winchell, Martha Wright, Break the Bank, Dr. I.Q. If Hollywood were to attempt tv sabotage, the Jubilee spectacle would do a good job. If Hollywood were to use tv to promote Holly- wood, Jubilee would help a little despite its pointless array of stars and Americana. Some day a silver, gold or diamond anni- versary will be celebrated on television mod- estly and with powerful impact, in the ways television knows best. Some day those who spend money telecasting such events will learn how to get their money's worth without phony secrecy, antiquated production gimmicks and dissipation of outstanding artistry — and without angering viewers who might prefer to tune else- where. Production Cost — Approximately $425,000. Sponsors — More than 300 electrical companies, through N. W. Ayer & Son. Producer — David O. Selznick; assistant to the producer, Arthur Fellows; production assist- ant, Shirley Harden; production coordinator, Riley Jackson; associate producer, William Phillipson; supervising film editor, Gerard Wilson. Script — Ben Hecht, writer-editor; individual scenes by Robert Benchley, Arthur Gordon, Irwin Shaw, John Steinbeck, Max Schulman, Mark Twain, Gilbert Chesterton. Music — Victor Young, composer-conductor. Designer — Furth Ullman. Cast — Judith Anderson, Lauren Bacall, Walter Brennan, George Cayley, Joseph Cotten, Dorothy Dandridge, Brandon de Wilde, Rex Evans, Eddie Fisher, George Gobel, Helen Hayes, Tommy Kelly, Guy Madison, Thomas Mitchell, Harry Morgan, David Niven, Kim Novack, Erin O'Brien-Moore, Alan Ried, May Robson, Dorothy Warenskjold, Will Wright. Telecast on 425 tv stations via a 4-network hookup, Sun., Oct. 24, 9-11 p.m. EST. HALLS OF IVY AFTER much dawdling in its premiere show- ing Oct. 19, the second episode of the new Halls of Ivy tv series, presented last Tuesday night, was a welcome refresher for the viewers. The second film on CBS-TV presented a half- hour of whimsy and folksy humor in the aca- demic manner that has made the series' radio counterpart so palatable. For some reason, the first Halls of Ivy pro- gram on tv tried to "establish" the characters — Ronald Colman in the role of Dr. William Tod- hunter Hall, president of Ivy U.; Benita Hume as Mrs. Hall, and the sundry characters who are professors, maids etc., in this ivy-clad comedy series. This attempt came near to being crushed under its own cumbersome weight and it gave Mr. Colman, a great performer, an unfair burden. Last Tuesday, the viewers' reaction should have been thrown from reverse into high gear. The whole program came to life. The rapid action, replete with interesting coinage of phrase and pun which made the radio Ivy good en- tertainment, was duplicated on tv. The first episode dealt with the strain on a university president who awaits word from the board of governors on his re-election to the top post at Ivy U. That's been done so many times that the edge has worn off. The second chapters of this tv series clears away all this clutter. With our president firmly Broadcasting • Telecasting B R ° A D C c TELEVISION BROADCAST for The correct equipment means "Everything" in a TV station operation. Together, the three books shown here constitute a buying guide covering the minutest of details in this field. They are RCA's answer to the question of what is best and newest in antennas, transmission line, transmitters and accessories. The three books fully describe the thousand-and-one items that make up a UHF or VHF television station. In 300 pages filled with charts, tables and descriptions, these books present a complete and authoritative explanation of station requirements in the language of the station operator. Ask your RCA Broadcast Representative for your copies or write Dept. J-22, RCA Engineering Products Division, Camden, N. J., on your letterhead. In Canada, address RCA Victor Company Ltd., Montreal. RADIO CORPORATION of AMERICA ENGINEERING PRODUCTS DIVISION CAMDEN, N. J. The best way to sell the KANSAS FARM use the KANSAS FARM STATION WIBW CBS RADIO in Topeka Ben Ludy. Gen. Mgr.. WIBW. WIBW-TV. KCKN Rep. Capper Publications, Inc. NATIONAL REPRESENTATIVE THE GEORGE P. HOLD NGBERY CO. •IN REVIEW' entrenched in his position, we find him plunged into a delicate situation. A professor at Ivy U. has written a passionate love story with its setting in historical lore. This book, appro- priately titled "The Heart of Passion," is a best-seller, but the chairman of the board of governors is in an uproar after his wife, who has carefully culled its contents, decides no Delight after Dawdling decent individual ought to read "Passion" and asks for the professor's head. The story is delightful. The actor Arthur Q. Bryan who plays the role of Prof. Warren, the author, is a captivating character. Luckily, the second episode of the Halls series managed to climb out of the poison oak and take its place with other top quality tv entertainment. Production cost: About $45,000. Sponsors: International Harvester Co. through Leo Burnett Co., Young & Rubicam and Aubrey, Finlay, Marley & Hodgson, and National Biscuit Co. through McCann- Erickson (alternate weeks). Network: CBS-TV, Tues., 8:30-9 p.m. Producer: Television Programs of America. Leon Fromkess, executive producer; William Frye, producer; Norman Z. McLeod, Wil- liam Cameron Menzies, directors. Creator: Don Quinn. Writers: Dorothy Merlin and Don Quinn. Stars: Ronald Colman and Benita Hume. DISNEYLAND WALT DISNEY is an individual who never has been dismayed by the vast scope and breadth of his motion picture projects. In his latest undertaking, the Disneyland tv series, which was launched last Wednesday on ABC- TV, Mr. Disney brings with him the same spirit of soaring ambition and adventure, promising to enthrall viewers with material that, in some instances, transcends even life itself. The opening show began with a few quick looks at the Disney studios, then shifted to Mr. Disney's office, where the audience was given a personally conducted tour of the real Disney- land, now under construction, from which next year's Disneyland telecasts will originate. The four sections of this place of "knowledge and happiness," as Mr. Disney described it, also comprise the four realms of entertainment to be covered by the tv series, which were pre- viewed on the initial program. Frontierland was introduced by a scene from "Davey Crockett" with Fess Parker portraying that stalwart Kentucky pioneer. Short looks at a reindeer roundup in Lapland, a Portuguese bullfight, penguins in the Falkland Islands and other strange creatures from faraway places provided enticing samples of the full-scale treat- ment of Adventureland promised for subsequent programs. A glimpse of a rocket flight to the moon was exciting enough to guarantee a large audience for the Tomorrowland program on that fascinating subject. More familiar fare was presented in the Fantasyland preview, the Disney version of an Uncle Remus story. Having shown his viewers what to expect in the weeks ahead, Mr. Disney devoted the second half of the premiere Disneyland program to a review of the career of the most famous Disney character, Mickey Mouse, beginning with "Plane Crazy," Mickey's first appearance in 1927 and continuing through other adventures, shared with Pluto, Dopey and Donald Duck, to the high point of his dramatic career as "The Sorcerer's Apprentice." The program's star-spangled opening and closing devices were symbolic of a star-studded series ahead, if the short takes we saw last Wednesday are true samples of what lies ahead. Walt Disney for the past 25 years has enter- tained us royally at the movies. This year he seems destined to do at least as well by us in our own homes, via television. Production Cost— $ 100,000. Sponsors — American Motors Corp. for half an hour each week through Geyer Adv., and Derby Foods through McCann-Erickson and American Dairy Assn. through Campbell- Mithun Inc. for half an hour on alternate weeks. Network— ABC-TV, Wed., 7:30-8:30 P.M. EST Executive producer — Walt Disney. Additional credits for premiere show — Producer-writer, Bill Walsh; directors, Robert Florey and Wilfred Jackson; musical score, George Bruns; photography, Charles Boyle; production coordinator, Hal Adelquist. ALL ABOUT BABY MOTHERS of new babies, particularly first babies, would unanimously vote DuMont's new Friday afternoon program, All About Baby, the best show on tv today, according to the mother of a three-year-old who watched the series' opening program, Oct. 15, with this reviewer. "I'd have given anything to have a program like this when Mark was an infant," she said, as we watched Ruth Crowley, registered nurse and child expert, explain what every new mother should know about her baby, using five-week-old lohn Schwartz as a model, while his mother beamed proudly in the background. Nurse Crowley explained away the natural but groundless fears every parent has over the newborn child's lack of coordination, spindly arms and bowed legs, crossed eyes and other unattractive characteristics exhibited by most bundles from Heaven during their first days on earth. She handled the commercials for Swift's meats for babies with equal skill. Her calm, professional explanation of the place of meat in the baby's diet leaving an impression of honesty and knowledge that packed much more sales punch than the over-impassioned plea to buy which too frequently marks — and mars — the sales pitch of the professional an- nouncer. All About Baby DuMont Tv Network, Fri., 2-2:15 p.m. EST Production Cost, $1,824 Sponsored by Swift & Co., through McCann- Erickson Inc. Produced by Bernard Miller for Jules Power Productions and directed by Dick Locke. Page 14 November 1, 1954 Broadcasting Telecasting One of a series: WFAA's established leadership in the Southwest EX-OKIE HOLDS REIN ON BIG TEXAS' BIGGEST INDUSTRY WFAA'S Murray Cox makes hay with Texas 9 farm-ranch market 1 Broadcaster, editor, traveler, promoter Murray Cox has Texas' big, fertile farm-ranch market under thumb. To farm- ers, Murray is one of them: son of an Oklahoma cotton |N farmer and former county agent, Murray's feet fit a furrow. Backed by the singularly broad (even for Texas) coverage of radio station WFAA, Murray's first-hand knowledge of farm problems and first-name acquaintance with farm-folks made his broadcasts unusually successful at selling the 35% of Texans who get their living from the land. Murray goes among 'em for fresh program material. He carries a tape recorder lor interviews, often makes re- mote broadcasts from the field. On the road as often as on the air, Cox covers about 1000 miles a week. Here he inspects irrigated cotton near Lubbock. A tireless worker for soil conservation and pasture improvement, Murray is recognized "one of the best friends of farmers in Texas." This salesman is a farmer's daughter. New addition to Murray's WFAA farm department Jean Tyra, the "Gal from the Country," mixes farm family and community activities with music. Wife Polly, farm agent's daughter and home economist, rounds out Murray's breakfast-time program. Her home- making hints make Murray's visits on the air farm fam- ily-affairs. (Ask Petry & Co. for their revealing presenta- tion on WFAA's coverage of Texas' rural and farm areas and Murray Cox's success selling them.) 820 - WFAA -570 D A 50,000 WATTS NBC ALEX KEESE, Station Manager L L ABC A S 5,000 WATTS TQN GEORGE K. UTLEY, Commercial Manager EDWARD PETRY AND COMPANY, NATIONAL REPRESENTATIVE RADIO SERVICES OF THE DALLAS MORNING NEWS Broadcasting • Telecasting November 1, 1954 • Page 15 OPEN MIKE (With apologies to Willie Mays) say hey! sell in the day over WMCT, Memphis Sell in the day on WMCT on shows that have established local personalities, in participating programs combining live personal selling with established film and local entertainment vehicles. •k Based on August, 1954, Pulse CAPTAIN VIDEO is heard Monday through Friday over WMCT 5-5:15 P.M. with Trent Wood. Card rate applies — no premium charge for live announcements. What makes the DAY so BRIGHT over WMCT? • Preferred low band Channel 5 • Maximum power (100,000 watts transmitting from our 1088 foot tower) • Audience established since 1948 • The first station in the heart of the Mid-South agricultural and industrial empire serving the largest area with the clearest picture in the Mid-South from Memphis WMC - WMCF - WMCT Memphis Channel 5 NOW 100,000 WATTS Affiliated with NBC • Also affiliated with ABC and DUMONT NATIONAL REPRESENTATIVES THE BRANHAM CO. Owned and operated by THE COMMERCIAL APPEAL Veritable Handbook EDITOR: This is a belated but nevertheless sincere "thank you" for the On All Accounts sketch of Sept. 13. The mail pull was amazing, with letters from many old friends I feared were lost. . . . In addition to depending on B»T for an unbiased report on what's happening, I find myself using it as a veritable handbook of source material for the frequent reports and recommendations required from my depart- ment. . . . Faythe Vent Radio-Tv Director Rhoades & Davis Los Angeles, Calif. Community Service EDITOR: The work of radio-television stations in the metropolitan Philadelphia area in serving the community was never better demonstrated than in the aftermath of Hurricane Hazel. The damage caused by the hurrican re- sulted in a serious disruption of our blood- mobile schedule. One of our large firms had practically its entire force doing storm work and had to cancel two large visits because it was humanly impossible for its employes to participate. But we needed 600 pints of blood for patients in local civilian and military hospitals — and turned to radio-television and the press for help. Within minutes after being alerted to the need, the stations made arrangements to help. They gave wide coverage to special copy prepared for the appeal. As always, the public responds when made aware of an emergency — and we were able to collect the necessary amount of blood. May we use the medium of your news col- umns to give an editorial pat on the back to the stations management and personnel for their prompt and efficient cooperation. It was wonderful and everybody appreciates it — especially those folks whose lives were saved because the blood was available. Alan Crawford, Chmn., Blood Program American Red Cross, South- eastern Pennsylvania Chapter, Philadelphia New South Success EDITOR: Can we get 2,500 reprints of article, "In the New South, a New Sales Story," on pages 104-106, Oct. 18 issue of B«T? What would price be? If impossible, do we have your per- mission to reprint? John P. Dillon Promotion Supervisor WBT Charlotte, N. C. EDITOR: We would appreciate receiving about 45 or 50 reprints of the article "In the New South, a New Sales Story." . . . Frank Gaither Station Manager WSB Atlanta, Ga. EDITOR: . . . The article is terrific! That is really a fine piece of reporting and a wonderful manner of presentation. Please send 1,000 reprints . . . Roger A. Shaffer Manager WSPA Spartanburg, S. C. Page 16 November 1, 1954 Broadcasting Telecasting 0.5MV/M Whitefish Bay Shorewood Milwaukee WFOX Cudahyl 860 KC take Forest DeerfieldVHighland Barrington \Park Vinnetka ■JVilmette Evanston Center your Milwaukee advertising in the center of the Dial . . . 860. WFOX offers Regional coverage at Local Rates. Your dollar goes farther — covers more radio homes in one of America's biggest, wealthiest markets. A little in- vestment for a large return makes advertisers return and return to WFOX. NEW REPRESENTATIVE: ADAM J. YOUNG, JR., INC. WFOX DIAL 860 Joseph A. Clark, President Business Management, Inc. MILWAUKEE WISCONSIN SOUTHWEST VIRGINIA'S PiO+tee/l RADIO STATION waiting to HEAR from YOU... 118,560 families weekly! 92,070 families daily! 59,090 car radio families! • WDBJ's share of the tuned-in Roanoke audi- ence averages 51 to 59%! • 25% of Virginia's total retail sales are made in the WDBJ area! Sources— A. C. Nielsen Co. and Pulse of Roanoke wm m M ■ Established 1924 . CBS Since 1929 ■If W\ II AM. 5000 WATTS . 960 KC I I W^L I FM . 41,000 WATTS . 94.9 MC WW IF W0W ROANOKE, VA. rf Owned and Operated by the TIMES-WORLD CORPORATION , FREE & PETERS, INC.. National Representatives THE BEST MUSIC IN AMERICA repertory of distinction and an outstanding Transcribed Library SESAC INC. 475 Fifth Avenue New York 17, N.Y. 'OPEN MIKE EDITOR: . . . send us 50 copies . . . Donald G. Heyne, Pres. W1NA Charlottesville, Va. EDITOR: . . . would like to have 50 copies . . . Frank E. Wimberly, Gen. Mgr. KWHW Altus, Okla. EDITOR: ... a dozen copies . . . Bill Harrell KVOP Plainview, Tex. EDITOR: ... six copies . . . Frank Harmon, Asst. Mgr. WBAW Barnwell, S. C. EDITOR: . . . ten copies . . . Walter H. Stamper Jr. Local Sales Mgr. WAPO Chattanooga, Tenn. EDITOR: . . . ten copies . . . Johnny Williams, Cmml. Mgr. WRHT Griffin, Ga. [EDITOR'S NOTE: Reprints of "In the New South, a New Sales Story" are available at §2 for 50 copies; $3.75 for 100 and additional hun- dreds at §3.50 each; 500 for $17 and 1,000 for $33. Prices include shipment by parcel post.l Geography Lesson EDITOR: Dick Doty [B*T, Oct. 18] is undoubtedly a good disc jockey and I am sure WHAM is a powerful station with all kinds of coverage. But somebody needs to take a good look at a map of Canada! Mr. Doty says, "WHAM — late at night covers some forty states, all of Canada etc." Canada is substantially larger geographically than the entire mainland United States and Alaska put together. No 50,000 watt station could come close to covering the single prov- ince of Ontario, just one of our ten prov- inces. Canada even has two more time zones than the United States — our Atlantic time area extending eastward of our own and your own eastern time zone, with the Newfoundland time zone out east of that again. . . We are prepared to admit that WHAM is a powerful station, but this particular claim does seem just a shade far-fetched! T. J. Allard, Exec. Vice President, The Canadian Assn. of Broadcasters Ottawa, Canada Tribute EDITOR: Your feature story "An Agency Plans New Tv Campaign" in the Sept. 27 issue of Broad- casting • Telecasting was very well written and certainly paid a fine tribute to our agency and personnel. I would greatly appreciate several copies of this issue so that I might have them for my scrapbook. Clark M. Agnew Tv Art Director Lennen & Newell Inc. New York, N. Y. Page 18 • November 1, 1954 Broadcasting • Telecasting nother pace-setting musical sales-builder from GUILD... LONG ISLAND DAILY PRESS, MONDAY, OCTOBER 4, 1954 J The big show on TV last night was the debut of "Florian Zabach Show" on WPIX from 10:30 to 11 p.m. THIS SHOW was the big one last night not because its pre- miere was particularly auspi- cious, but because this will be one of the most talked-about shows on TV in a very few months. I don't think there's much doubt about it. Zabach is a real charmer, possessed of the properties that go to make up a matinee idol. Filming, production and stag- ing on the series are tops. Set your sales to music, and watch them climb to melodic heights with GUILD'S newest musical win- ner. Produced with the same "personality-magic" that has made GUILD leader in production of TV films with sales impact for sponsors. 39 sparkling half-hour shows available for immediate delivery! Quality production . . . beautiful settings . . . inspired musical arrangements! Featuring the surprise hit of the year . . . vivacious Mary Ellen Terry as Florian's tiny dancing pixie! Directed by Duke Goldstone, director of Guild's Frankie Laine and Liberace shows. A JKC Markets Already Gone . . . New Sales Coming In Daily- Tie -Up Your Market Before It's Too Late! the LIBERACE show TV AND RADIO the FRANKIE LAINE show with CONNIE HAINES the JOE PALOOKA story with JOE KIRKW00D LIFE WITH ELIZABETH starring BETTY WHITE PRODUCED AND > DISTRIBUTED BY ^7 cS co*f"/" 420 MADISON AVE. NEW YORK 17, N.Y. biq froq biq pond A combination you can't beat... the booming voice of an established VHF station with max- imum power, 1049 foot tower and CBS, ABC and Dumont programs in a pond that not only includes America's 25th metropolitan market but the entire eastern half of Virginia (including Richmond) and all of northeastern North Car- olina. Buy the granddaddy of them all - then watch your sales curve climb. channel 3 NORFOLK REPRESENTED BY EDWARD PETRY S CO. INC. WILLIAM MURPHY on all accounts AT 26, William Murphy, timebuyer at Benton & Bowles, New York, has seen service with the Navy and four advertising agencies. "I'd say that Bill is the 'oldest' 26-year-old I've seen in the business," one of his colleagues volunteered. "He got his maturity in a pressure cooker." Mr. Murphy began cooking in advertising in 1948 when he joined the Buchanan Agency, New York, as production assistant on Teen- timers Club on Mutual. He served in produc- tion for a year, then turned to the media de- partment as an assistant timebuyer under Bill Smith, then timebuyer at Buchanan on such accounts as Reynolds Metals, Texaco, DuMont Tv, Welch Grape Juice, Paramount Pictures and Eskimo Pies. In March of 1950, Mr. Murphy moved to Erwin, Wasey, New York, as a full-fledged timebuyer himself. There he handled all of the agency's accounts in radio and television. In August 1952 he joined Harry B. Cohen, New York, for a year, transferring in September 1953 to Benton & Bowles in his present position as timebuyer on the General Foods account, Post Cereals Division. Among programs that he has cleared time for are the Roy Rogers show on NBC-TV, Mama on CBS-TV and Portia Faces Life on CBS-TV, as well as Galen Drake on CBS Radio. Born March 3, 1928, in Teaneck, N. J., he first attended a military school, then Xavier High, after which, at the age of 17 in 1945, he enlisted in the Navy. Upon his return from service he enrolled at Nichols College, Dudley, Mass., where he majored in marketing and advertising. He received his degree in 1948, joining Buchanan immediately thereafter. Mr. Murphy has the timebuyer's normal con- cern about the current ratings scramble but is optimistic about what he regards as the fine start being made by the Advertising Research Foundation. He feels that, through this in- dustry-sponsored organization, rating services and research in general can be placed on then- proper scientific level and important new fields of advertising knowledge can be explored. Mr. Murphy married Rita Guthie in April 1952. They have two children, Richard, 15 months, and Mary Beth, one month. The Murphys currently are designing and building their own home in Pound Ridge, N. Y. Mr. Murphy's hobbies are skiing, tennis and golf. Page 20 • November 1, 1954 Broadcasting • Telecasting It's No Draw... in Omaha Y^OU can "corner" the television market in the Omaha area at one low cost . . . with one TV station . . . Television Center KMTV. Omaha area viewers reported in the latest Pulse * that they preferred KMTV's programming in 8 of the 9 time classifications ! During the daytime, when Omaha housewives make up their minds about what products to buy, KMTV has a 63 per cent larger audience than Omaha's second station. And when Dad and the kids get home, the dial still stays tuned to KMTV-Channel 3. Omaha fami- lies said KMTV has 11 of the top 15 weekly shows and 7 of the top 10 multi-weekly shows. And KMTV's weeknight weather-news summary was named the area's most popular multi-weekly and locally produced show! These KMTV viewers are actually a bonus market for advertisers. Rand McNally's business survey reports that this year Omaha has been among the nation's top 10 cities for business activity more often than any city except New York. Employ- ment is at an all-time high, and measurable family income is $841 above the national average. You can reach all of this prosperous market by using only KMTV . . . because of the flat Nebraska- Iowa terrain and KMTV's maximum power and low channel 3. So sell the big Missouri Valley — nearly a li/£> million people with 257,000 TV sets and almost 2 billion dollars to spend — at one low cost with KMTV. Contact your Petry man or KMTV today! * Pulse— Sept. 7-13 SMART ADVERTISERS ALL AGREE: IN OMAHA, THE PLACE TO BE IS CHANNEL 3 • CBS-TV • ABC-TV • DUMONT CHANNEL OMAHA MAY BROADCASTING CO, * Represented by Edward Petry & Co. Broadcasting • Telecasting November 1, 1954 • Page 21 In Dakota the Beat the Clock Bishop Sheen Doug Edwards Edward R. Murrow Ford Theatre Four Star Playhouse Godfrey and His Friends Halls of Ivy Herb Shriner I Love Lucy Jack Benny Playhouse of Stars Private Secretary Rocky King Studio One Topper & Line-up . . . and as of October 18th, ten top daily network strips for P&G, General Mills, General Foods, ADA, American Home Products and Soilax. LIVE INTERCONNECTED KXJB-TV CBS Primary— DUMONT VALLEY CITY FARGO NO. DAK. BDCST. CO. INC. National Sales Office 4000 Front St., Fargo, N. D. KSJB — 600 KC, Jamestown KCJB— 910 KC, Minot KCJB-TV— Ch. 13, Minot >REPS: WEED TELEVISION our respects to GRADY ELGIN COLE DOWN in the Carolinas they'll tell you that no one will ever know what it was the governor of one state was saying to the other — because that must have been Grady Cole talking to himself. Although WBT Charlotte's farm editor has never been head of either state officially, it has been said that he could be if he wanted to. One strong deterrent to such a move by Mr. Cole, described by his employers as the Southeast's highest paid radio announcer, is that "I pay more income tax each year than either of them makes." Last week the WBT management, which can recognize a good thing after seeing it 25 years, climbed on the Cole bandwagon with some tributes of its own after watching honors being extended on every hand to the station's "Mr. Dixie" for a quarter-century. WBT's "Grady Cole Anniversary Week" ended last Friday night with an hour-long pro- gram on the 50 kw CBS affiliate honoring the popular farm editor. Taped anniversary greet- ings came from CBS President Frank Stanton, Edward R. Murrow, Perry Como, Garry Moore, the governors of North and South Carolina and other national figures. Also paying respects on the program were a farmer, a mill worker, a store clerk, a preacher and other "plain folks" — people the rough-hewn Mr. Cole likes best and to whom he has devoted his career. The recipient of these honors was born in 1906 in North Carolina's rural Montgomery County, where agriculture was the chief occu- pation, but where, as Mr. Cole was quoted in a Collier's article about him, "the land was so poor the only thing you could raise was a family." The Cole family accordingly moved to Char- lotte where young Grady was sent to Major Baird's Preparatory School. He remembers himself as a highly unregimented pupil and recalls two occasions when the rawboned major disciplined him with a right cross to the jaw. At 18 he struck out for himself to New York in search of his fortune, but soon found he would never get rich working as a clerk in a coupon redemption center. He returned to Charlotte and began writing for the Associated Press, but wanderlust took hold again after several months and he took a traveling job as advance press agent for a patent medicine firm. His desire to travel subsided after a tour of the nation and he returned to Charlotte a second time from "seeing the world." Mr. Cole contented himself with being a re- porter for the Charlotte News until 1929 when he embarked on the "greatest adventure of my life" — one which later brought his name before countless southern homes and influenced the radio listening habits of generations of Carolin- ians. In 1929, the News and WBT had an agree- ment providing free plugs for the News on WBT in return for sponsorship of a five-minute newscast, with the newspaper supplying the newscaster. The 23-year-old Mr. Cole was given the assignment and his deep-throated, stammer- ing delivery had an instant and captivating effect on the listeners. He became a staff announcer in 1930, and was fired when the station changed ownership in 1933. In the three days that ensued WBT was flooded with mail demanding that Mr. Cole be returned to the air, the town of High Point, N. C, sending in a petition bearing nearly 10,000 signatures. On the fourth day Grady Cole and the News returned to WBT. Mr. Cole continued his news programs and branched out with other WBT programs, all successful. It has been said his secret is that he knows the likes and dislikes of his audience, their prejudices and their strong points. And he has never gone "high-falutin' " on them. He is one of the South's most sought-after speakers at county fairs, cattle sales and other gather- ings of farm folks, and even in urban Charlotte his popularity has never wavered. He explains his success on his early morning program this way: "I am the only one on radio who sounds worse than the listeners feel." His friendliness and sincerity help make him one of the nation's top radio salesmen. Of the sponsors of his 5:30-9 a.m. Grady Cole Time, Comet Rice dates back to 1932 and B. C. Head- ache Powders even longer. McCoy's gas and Tennessee Coal & Iron Co. have been with him 17 years and Baxter Clothes for eight years. Mr. Cole has been honored many times for his public service accomplishments, including a presidential plaque for his work in raising funds for a Kentucky flood disaster. One instance of his hold on listeners: some 350 babies in the WBT area have been named for him. The WBT farm editor is one of the highest paid announcers in the business — but he works for it. He's up daily at 4 a.m., broadcasts until 9 a.m., reads mail and talks to visitors until nearly lunchtime, then is off to address a civic club or farm gathering in a nearby town. He returns to WBT studios in the late afternoon for recording sessions, then is off to emcee a banquet, attend a county fair or judge an ama- teur show. Then the long drive back to Char- lotte and to bed by midnight. He repeats this formula seven days a week, 51 weeks a year, taking off one day, Easter Sunday, in the 52nd week. Page 22 • November 1, 1954 Broadcasting • Telecasting WSM ADVERTISERS KNOW A GOOD THING WHEN THEY SEE IT! Frequent and sudden shifts of media and methods of selling are commonplace in the advertising business. An advertising campaign must produce results or be supplanted by a different approach. Thus, we point to the fact that advertisers such as these have continued their same WSM live talent programs year after successful year. This is notable recognition of proven selling power, pointing the way to increased sales for your product in the rich Central South Market. MARTHA WHITE MILLS, INC. Consecutive Years 10 R. J. REYNOLDS 15 Consecutive Years TENNESSEE COAL & IRON 10 Consecutive Years CARTERS CHICKS 18 Consecutive Years WARREN PAINT COLA RC COLA NEHI CORPORATION 10 Consecutive Years 13 Consecutive Years Jetters°n Island JEFFERSON ISLAND SALT AMERICAN TEA & COFFEE CO. O'BRYAN BROS. DUCKHEAD WORK CLOTHES FLEMING'S WALLRITE 6 Consecutive Years 10 Consecutive Years 5 Consecutive Years u Consecutive Years FUNK'S COLUMBIANA SEED COMPANY DR. LEGEAR STUDEBAKER 6 Consecutive Years 1 Consecutive M*%9 Years 15 Consecutive Years WSM Nashville Clear Channel 50,000 Watts Broadcasting • Telecasting November 1, 1954 • Page IN PUBLIC INTEREST Respect for trifles makes WBNS-TV central Ohio's leading station. WBNS-TV Props Each prop, from buttons to backdrops is minutely checked and rechecked before air-time. WBNS-TV Commercials Studio facilities include slides, artwork, film pro- duction and editing, creative sets and continuity . . . and each trifle of a commercial adds to its perfect production. WBNS-TV Merchandising Individually styled to suit each clients needs. WBNS-TV Market Low cost coverage of 423,000 homes in rich, respon- sive central Ohio area. COLUMBUS, OHIO CHANNEL 10 CBS-TV NETWORK — Affiliated with Columbus Dispatch and WBNS-AM • General Sales Office: ii North High St. REPRESENTED BY BLAIR TV Harvest Moon Festival PERSONNEL of WMAQ-WNBQ (TV) Chicago have been selected to take part in the annual Harvest Moon Festival sponsored by the Chi- cago Sun-Times in that city, with proceeds go- ing to the newspaper's fund for hospitalized veterans. On-the-air auditions and judges will be provided by the stations to boost the project. Tv for Sick Kids WCIA (TV) Champaign, 111., and tv set manu- facturers have teamed up to bring hospitalized children a little diversion and happiness. The station is conducting a campaign to raise money for the purchase of 17-inch television receivers to be installed in children's hospital wards before Christmas. Manufacturers are cooperat- ing by selling the sets at cost. WTRI (TV) Aids Community Chest A NOVEL TWIST was given to the Commu- nity Chest Drive by WTRI (TV) Albany, N. Y., when it filmed sequences of 12 Red Feather agencies in action in their home communities. The films were then worked into the current drive for funds as public service spots. Diversified Charities "CRUSADE FOR CHILDREN," a marathon radio and tv show to benefit mentally and physically handicapped children, is scheduled this month by WHAS-AM-TV Louisville, Ky. Funds are not being collected for a specific agency, but any of the recognized charities will be eligible to receive money to be appor- tioned by a panel of Louisville religious lead- ers. Athletic Contribution WAER (FM) Syracuse, N. Y., helped the Red Cross in a blood drive at Syracuse U. by air- ing station breaks recorded by university foot- ball players. The athletes spoke for increased donations to the drive. War Waged on Palsy WFIL-TV Philadelphia has scheduled a 16- hour telethon for the benefit of United Cere- bral Palsy. Both locally and nationally known entertainment figures will appear on the show. Proceeds will provide equipment, therapy, and treatment for cerebral palsy victims. 'Porcelain Coffins' KYW Philadelphia is pushing an attack on the "porcelain coffin" — abandoned iceboxes which have become tombs for children who locked themselves in while playing and could not get out. The campaign is being pushed with special programs, talks on established local shows, station breaks, and the proffering to the public of a safety booklet telling how to render unused iceboxes harmless. KYW hopes that its drive will culminate in the passage of a bill by the state legislature to make it illegal for iceboxes to be discarded without first removing hinges and locks. KMOD Promotes Safety KMOD Modesto, Calif., is promoting a traffic safety campaign with a special series from 6:30-7:30 p.m. Monday through Friday and 10- 10:30 a.m. Saturday, called the KMOD School Traffic Safety Program. Wrist watches are given to winners of a traffic safety slogan con- test. Slogan winners are interviewed on the air and motorists cited by the police depart- ment for their safe driving practices are inter- viewed by tape-recording. Page 24 • November 1, 1954 Broadcasting • Telecasting TELEQUIPMENT NEWS Published by the General Electric Company, Electronics Park, Syracuse, N. Y. FLORIDA'S PIONEER TV STATION - WTVJ-HITS NEW HIGH IN POWER! Main room of the WTVJ transmitter building showing visual and aural exciters, and amplifiers and control console. With a new 35 KW G-E transmitter and a new an- tenna, WTVJ of Miami claims 100,000-watt power. This new high in power is 606% of the former 16,500 watts. Station executives are especially pleased because they now have the power that beckons addi- tional advertising revenue in black and white TV. And this same transmitter also serves them for color. According to station execu- tives—with increased power WTVJ beams clear signals as far as Vero Beach, 150 miles north of Miami . . . also to Fort Myers, 154 miles west, and all the way south to Key West. Thousands of letters from TV viewers testify to the fine re- ception achieved since the sta- tion increased its power with the G-E 35 KW transmitter. Now WTVJ's fine morning and evening programs reach 400,000 additional viewers. Other television fans who picked up a fringe signal now enjoy clear pictures on their receivers. ..just as if they were right in the heart of Miami itself! General Electric Transmitter Housed In New Building The 35 KW transmitter is housed in an all-air-condi- tioned transmitter building 20 feet from the base of the new 1,000 foot tower. G-E field men teamed up with station engi- neers in planning the equip- ment layout to save steps and keep costs at a minimum. The transmitter delivers a 100 KW effective radiated picture sig- nal, and a 70 KW effective radi- ated sound signal. The new building also con- tains an auxiliary power plant for emergency use. This auxi- liary can supply sufficient elec- tricity to light a modern community of 500 homes. En- gineers who tend the transmit- ter and tower use the building for living quarters. The new equipment is manned twenty- four hours a day. Dependable Performance of G-E Equipment Since Station Started Here's an interesting state- ment from Mr. Lee Ruwitch of the station-'WTVJ was Flor- ida's first station to venture into TV. In over five years the G-E transmitter, antenna, and studio equipment have ex- ceeded every promise of per- formance made for them. Station executives didn't hesitate to call upon General Electric to supply the new equipment. They know that the G-E trademark on a transmit- Del Frank reports the "Noon News" in WTVJ Studio "A". Dick Renick is on G-E Cam- era No. 2; Carl Sell on G-E Camera No. 1; and Dimitry Alexander on the mike boom. ter is a sure sign of superb quality— the industry's finest!" Equipment Will Operate Even During Hurricanes Hurricanes occasionally, and lightning storms more fre- quently . . . that sums up the weather hazards in Miami. Station executives tell us that even when hurricanes whip up 160 -mile-an-hour gales WTVJ stays on the air! The sturdy 83-foot, 6-bay G-E an- tenna has withstood the fury of violent storms. And the tower is secure. 4% miles of cable were used for the guy wires. They are fastened to "deadmen" — concrete anchors weighing 360,000 pounds each. Enough concrete and steel to build a big ocean-front hotel went into the 12 "deadmen" supporting the huge tower and antenna. In extending its coverage the station again shows true pioneering spirit and the cour- age to move ahead. General Electric is proud that its equip- ment has contributed to the progress of WTVJ. WTVJ transmitter building showing base of tower in rear and 13,000 volt power lines. GENERAL ® ELECTRIC Broadcasting • Telecasting November 1, 1954 • Page 25 stiff another way WWSW comes cfose and stays cfose to the heart of Pittsburgh! The matchless beauty of a symphony orchestra — the priceless rendition of a complete opera per- formance captured on high calibre recordings are beyond the reach of many who would treasure the experience of hearing such works. Knowing this, WWSW has broadcast its Golden Hour of the Classics nearly nightly for over a decade and a half. And, in more recent years full length Sunday evening operas. Another way WWSW comes close and stays close to the heart of Pittsburgh. WWSW 970 kc. 5,000 Watts PITTSBURGH, PENNSYLVANIA Represented by John Blair & Co. Page 26 November 1, 1954 Broadcasting • Telecasting BROADCASTING TELECASTING November 1, 1954 Vol. 47, No. 18 11TH HOUR RADIO-TV VOLLEYS CLIMAX TURBULENT CAMPAIGN Both parties scramble for the mikes and cameras in closing days oi crucial campaign. Claims and counter-claims for equal time mark parties' last-minute jockeying. Even as the last shots are fired net- works and stations prepare for record coverage of an off-year election. Important committee chairmanships are in the balance. A STORMY autumn of political broadcasting, marked by bickering, spending and spirited campaigning for votes, comes to an end to- night (Monday) as major parties stage elec- tion eve programs. Democratic feeling reached fever heat in mid-week after a series of radio and tv broad- casts by President Eisenhower, including the first pickup of a Cabinet session (see story page 29). Chairman Stephen Mitchell of the Demo- cratic National Committee asked networks for equal time in which to reply to Presidential broadcasts but the requests were denied except in the case of NBC, which promptly became embroiled in another controversy with the GOP, ending with NBC's grant of a half- hour last Saturday to both parties on radio-tv. The Republican National Committee has pre- empted / Love Lucy on the CBS-TV network (140 stations) from 9-9:30 EST tonight for talks by the President and Vice President Nixon. The talks will be carried simultaneously on Mutual and ABC Radio. The election eve Eisenhower-Nixon tele- cast will be carried at 8 p.m. on CST zone sta- tions and at 7 p.m. Mountain Time. The telecast will be carried by hot kinescope on West Coast CBS-TV stations at 9 p.m. PST. President Eisenhower's talk will originate in Washington, while Mr. Nixon's speech, sum- marizing his findings on his western speaking tour, will originate "somewhere in the West," according to a committee spokesman. The spokesman said the committee has urged GOP state committee chairmen to purchase ad- jacent time to the network broadcast for use by respective GOP candidates. Jhi Citizens for Eisenhower Congressional Committee bought what it termed as the largest paid political telecast in history last Thursday night (9:30-10 p.m. EST), plus a simultaneous network radio lineup. The telecast included 218 tv outlets, comprising NBC-TV, 71 CBS- TV outlets and "a few" DuMont stations. The 471 -station radio network, the spokesman said, included NBC Radio and ABC Radio. The television network broadcast, he said, reached 50 to 60 million people. The Presi- dent's speech originated at a committee banquet staged at Washington's Statler Hotel. Intensified last-minute campaigning by the GOP included President Eisenhower's flying trip Friday to Cleveland, Detroit, Louisville and Wilmington, Del. FCC joined the pre-election turmoil Thurs- day by ruling that three Nashville tv stations have not violated Sec. 315 of the Communica- tions Act or FCC regulations in refusing to accept paid political broadcasts of candidates. In a letter to Leonard W. Hall, chairman of the Republican National Committee, the Com- mission explained its ruling on protests made by Thomas P. Wall Jr., candidate for the U. S. Senate, and Robert Donihi, candidate for Con- gress, both Republicans. The Nashville electioneering has involved filing of libel suits by Edward Lamb, station operator now involved in FCC renewal proceed- ings, and Lacey Reynolds, his Washington representative. The situation became so tense that WSM-TV, WSIX-TV and WLAC-TV re- fused to sell time to some candidates because of "intemperate" statements. John H. DeWitt Jr., WSM-AM-TV president, in a letter to the FCC had said their attorneys had advised the stations they should not subject themselves to libel for liability in political broadcasts. WSIX-TV stated it seriously doubted the qualifications of Mr. Donihi to run as a legally qualified candidate. With announcement of the decision and of the Democrats' acceptance and assignment of Adlai E. Stevenson as their speaker in a half- hour free NBC telecast and broadcast slated last Saturday night (8:30-9 p.m. on NBC-TV IF THE DEMOCRATS WIN THESE would be chairmen of the Senate and House Interstate & Foreign Com- merce committees, which have jurisdic- tion over most legislation affecting radio and tv. Sen. Warren G. Magnuson (Wash.) would succeed GOP Sen. John W. Bricker (Ohio) as chairman of the Senate Interstate & Foreign Com- merce Com- mittee. Sen. Magnuson served four terms as con- gressman (1936-44) be- fore his elec- tion in 1944 to the Senate, where he now is on his second term, expiring Jan. 3, 1957. Democratic leadership has not favored Sen. Bricker's probe of the net- works. Sen. Magnuson, also a member of the Senate Appropriations Committee, comes from Seattle, and from 1931-35 served as prosecuting attorney of King County (Seattle), in the Washington State Legis- lature and as assistant U. S. district attorney. He was a lieutenant com- mander with the Pacific Fleet in World War II, Sen. Magnuson was named fo the old Senate Commerce Committee in SEN. MAGNUSON 1945 and became a member of the Senate Interstate & Foreign Commerce Committee which was organized in 1947. Rep. J. Percy Priest (Tenn.) would be in line for chairmanship of the House Interstate & Foreign Commerce Com- mittee, replacing GOP Rep. Charles A. Wol v e r t o n (N. J ). Rep. Priest current- ly is on his seventh term (since 1940) as congress- man and has been a mem- ber of the House Inter- state & For- eign Com- merce Com- mittee since 1943. Rep. Priest was ranking House Dem- ocrat on a joint committee which worked out Senate-House differences in the Mc- Farland Act of 1952, first major amend- ment to the Communications Act of 1934. He was a member of the House Commerce Communications subcom- mittee from 1943 until that unit was dis- continued in the 80th (GOP) Congress in 1948. His media experience includes 14 years (1926-40) on the Nashville Tennessean — from reporting to the man- aging editorship. REP. PRIEST Broadcasting • Tei ecasting November 1, 1954 • Page 27 and 10:30-11 p.m. on NBC Radio) the Repub- licans came back with a bid for free time of their own in which to answer Mr. Stevenson. NBC resolved the Democrats-GOP free time hassle late Friday by granting the GOP the 8-8:30 p.m. period last Saturday on NBC-TV and NBC Radio. The half-hour was to be shared by Attorney General Herbert Brownell, cabinet member Oveta Culp Hobby and Bertha Adkins, assistant to the Republican National Chairman. In his request for NBC time, Democratic Chairman Mitchell referred to "the unusual amount of partisan political content in the talks by Mr. Eisenhower before non-political audiences which have been carried by the national radio and television networks free of charge," but did not mention specific cases. NBC said its decision to grant Mr. Mitchell's request stemmed from "NBC's long-standing policy of maintaining balance and fairness." Other networks meanwhile stuck to their no's. In a lengthy telegram replying to a second appeal by Mr. Mitchell, CBS President Frank Stanton on Thursday made plain he is still persuaded "that our denial of your request for free time for Adlai Stevenson to balance time given to President Eisenhower and members of his Cabinet is wholly consistent with the CBS tradition on public service, a tradition which you recognized in your telegram." "As I previously stated," Mr. Stanton con- tinued, "our position is based on our long- established policy not to provide time to reply to the President or members of his Cabinet when they broadcast as such or are reporting to the people on their official activities." The CBS president enumerated CBS Radio and Tv broadcasts by the President and Cabinet members during the past two months, totaling about two hours, and the amount granted the Democrats in the last (1950) off-year Congres- sional elections campaign when Mr. Truman was President, which totaled about eight hours. He concluded: No 'Blackout/ Says CBS "We believe . . . that our record in this as well as in prior campaigns establishes that we have achieved that fairness and balance which you request and which is our first objective. I vigorously deny your assertion that there has been any 'blackout of Democratic arguments on public service time' or any 'political dis- crimination' on the CBS Radio and Television networks. "While I personally interpreted your Oct. 26 wire as a request rather than a demand, a few of our newscasters did report it as a 'demand.' I regret that this terminology disturbed you. I would respectfully call to your attention, however, that in circumstances such as these the line between 'request' and 'demand' is not always easy to draw and a number of news- papers and wire services similarly described your wire as a demand." On behalf of Mutual, President Thomas F. O'Neil rejected Mr. Mitchell's request after "careful study" with the statement that MBS' broadcast of recent Eisenhower addresses was in conformity with its "established policy" of affording time to the President and other high officials "when appearing in their official capacities." "I want to assure you," Mr. O'Neil con- tinued, "that it is our continuing endeavor to present on our network a balanced news cover- age of pre-election political activities and to treat with complete fairness the Democratic, the Republican and other political parties." Turning down the Mitchell request to Du- Mont, managing director Ted Bergmann wired that DTN "does not recognize any obligation to provide free time for partisan dissertation on behalf of any political party as of this date and feels the presentation of President Eisen- hower before the American Jewish Tercen- entary Dinner and the Al Smith Dinner con- stitutes the fulfillment of the public service mission of the network. "The extraction of the pertinent statement of the Secretary of State during the televised cabinet meeting . . . was in the accomplish- ment of the news mission of the Morgan Beatty program. "As in the past, the policy of the DuMont network to provide free time for official non- political broadcasts by the President of the U. S. and other public officials will be main- tained. . . ." ELECTION COVERAGE THE past few weeks' heightening use of radio and television for pre-election campaigning will reach a climax tomorrow (Tuesday) with radio and television networks set to provide extensive coverage of congressional, gubernatorial and local contests throughout the nation. As an indication of comprehensive election night activity, ABC, CBS and NBC revealed plans for use of about 750 staffers throughout the country for their coverage, while Mutual's plans will be complete though not so extensive. DuMont will rely on local station coverage. CBS Radio and CBS-TV operations will begin at 9 p.m. (EST), with one-quarter of the televi- sion coverage between 11 p.m. and conclusion sponsored by the Roto-Broil Corp., and an ad- ditional one-quarter by National Carbon Co. (Prestone anti-freeze). Radio and television coverage will be under the supervision of Sig Mickelson, CBS vice president in charge of news and public affairs, with Robert Trout and Walter Cronkite as "anchor men" for radio and television, respectively. Frequent analyses of election nicht proceed- ings will be presented by Edward R. Murrow, Eric Sevareid and Samuel Lubell. CBS report- ers from New York and Washington who will provide latest developments from time to time include Griffing Bancroft. Winston Burdett, Ned Calmer, Wells Church, Lou Cioffi. Peter Clapper, Ron Cochran, Charles CollingwooJ, Larry Lesueur, Lowell Thomas and Allan Jackson, among others. CBS again has arranged to use UNIVAC, Remington-Rand's all-elec- tronic high-speed computer, to assimilate past and current election data. NBC will start its election coverage on tele- vision at 9:30 p.m. (EST), and on radio at 10 p.m. Roto-Broil will sponsor one-half the period between 9:30 p.m. and 1 a.m. on NBC- UN1VAC, the electronic brain, will pro- vide fast computations Tuesday night as CBS covers election returns. Here Charles Collingwood, CBS newsman, sits at the Univac console, said to equal the work of 400 trained clerks. TV. William R. McAndrew, NBC director of news, will supervise election night activities. On the television side, Dave Garroway will serve as on-the-air m.c. from New York head- quarters, with Joseph C. Harsh handling na- tional analysis; Bill Henry reporting on returns from the eastern states; Dave Brinkly presenting the overall national picture, and Joseph Mc- Caffery, House returns and analysis of trends. In Washington, Richard Harkness and Ray Scherer will cover developments in the southern area, and from Chicago, James Fleming will provide coverage on the Midwest. The West Coast region will be reported by John Cameron Swayze, Roy Neal and Elmer Peterson. NBC- TV's Today (Mon.-Fri., 7-9 a.m. EST) will devote its entire program Wednesday to a com- plete wrap-up of elections. NBC Radio cov- erage will be under direction of Merrill Mueller, who will be assisted by W. W. Chaplin, Irving R. Levine and Earl Godwin. Chet Hagan will serve as supervising producer. ABC's returns will be sponsored on radio and television, starting at 9 p.m., by the Chevro- let Motors Division of General Motors Corp. Directing activities will be John Daly, vice president in charge of news, special events and public affairs, and Thomas Velotta, vice presi- dent and administrative officer for news, spe- cial events and public affairs. Coverage will be provided by area assignments with Erwin Canham reporting on New England; Martin Agronsky. the Mid-Atlantic: Paul Harvey, the East Central section: John Edwards, the South; Austin Kiplinger, the Plains States, and Gunnar Back, the Far West. Special features will be presented by John W. Vandercook, George Sokolsky and Julian Anthony. Mutual Reports From 15 Mutual's coverage, under the direction of Milton Burgh, director of news, will feature reports from 15 major cities throughout the country. Commentary on returns, which will begin at 9 p.m., will be offered by Fulton Lewis jr. and Harry Flannery. among others. CBC and NBC-TV meanwhile reached an agreement last Thursday under which NBC-TV will feed its election night coverage from 10:30 p.m. until conclusion to the nine-station Cana- dian interconnected network, consisting of CBLT (TV) Toronto, CBNT (TV) Montreal, CBFT (TV) Montreal, CFCM-TV Quebec City, CBTT (TV) Ottawa, CHCH-TV Hamil- ton, CFTL-TV London, CKLW-TV Windsor and CKCO-TV Kitchener. NBC-TV claimed this will mark the "largest 'live' coverage by a single network in the history of television." pointing out that 142 American stations and nine Canadian stations will carry the telecast. On radio, CBC will originate its own coverage from headquarters established in NBC's studio 8-A in New York, and will feed the entire Trans-Canada Radio Network and portions of the Dominion Network 9 p.m.-3 a.m. To keep viewers and listeners in touch with progress in local elections, networks are making frequent cut-ins available to local stations so that they may present returns on local contests. In a large station purchase, Hebrew National (kosher wines and delicatessen products) will sponsor returns in New York on WRCA, WCBS and WABC, with a five-minute schedule on WCBS and WABC every half-hour starting at 9:25 p.m. On WRCA, Hebrew National will present returns at 7:05 p.m. and at 7:25 p.m., and starting at 10 p.m. will sponsor complete coverage until conclusion. Business for Hebrew National was placed through Rockmore Co., New York. Pontiac Div., General Motors, through Mac- Manus, John & Adams, Bloomfield Hills, Mich., will sponsor returns over WCBS-TV New York, presenting five-minute summaries Page 28 • November 1, 1954 Broadcasting • Telecasting HISTORICAL PRECEDENT: THE CABINET ON TV CABINET MEETING, 1954, made political and tv history last E. Wilson; Secretary of Agriculture Ezra Taft Benson; UN Am- Monday. Before a portrait of Abraham Lincoln, a CBS camera- bassador Henry Cabot Lodge; Maxwell W. Robb, Secretary to man picks up the proceedings for the network pool. At table the Cabinet; Sherman Adams, Assistant to the President; Secre- (clockwise from I): Secretary of Labor James P. Mitchell; Post- tary of the Treasury George M. Humphrey; Attorney General master General Arthur E. Summerfield; Secretary of State John Herbert Brownell Jr.; Secretary of Commerce Sinclair Weeks; Foster Dulles; President Eisenhower; Secretary of Defense Charles Secretary of Health, Education & Welfare Oveta Culp Hobby. TELEVISION and radio brought the White House and President Eisenhower to the pub- lic three times within 24 hours last Sunday- Monday, making governmental history as a Cabinet session was broadcast for the first time. Echoes of the Presidential appearances were heard all last week as networks were called on by Democratic leaders to give them time to reply on the ground that the broadcasts affected the political campaign (see story page 27). Most of the controversy followed a Mon- day simulcast (7-7:30 p.m.) from the Cabinet room of the White House, where Secretary of State John Foster Dulles reported on the recent agreement on European defense. Public reaction to the Cabinet meeting was predominantly favorable, according to the Executive Office. The broadcasts established Secretary Dulles as an effective speaker before the microphone and camera. His informal story of foreign events, interrupted by several planned and unplanned questions, brought the public an effective outline of what has been happening in Europe in recent weeks. Prize flub of the broadcast series came during an awards ceremony later that night when President Eisenhower referred to Frank Folsom, RCA president, as "Mr. Stanton," apparently confusing him with Frank Stanton, CBS Inc. president. Unsolved late last week was an industry mystery: Who asked CBS to ask the White House to telecast the Monday Cabinet meet- ing? Mr. Stanton wouldn't tell, apparently be- ing under obligation to protect a confidence. Murray Snyder, assistant to Presidential Secretary James C. Hagerty, told B»T the President has long felt the public would like to observe a Cabinet meeting, and was convinced Sunday while at his Camp David (Md.) retreat that the Dulles report provided the ideal vehicle for such a simulcast. Unexplained are the routine steps between the President's decision and the request of networks for permission to pick up the Cabinet meeting. CBS-TV handled the Cabinet telecast with Sig Mickelson, news-public events vice presi- dent, in charge of overall supervision. Larry Beckerman directed and Ted Ayres produced. Lew Shollenberger was announc- er. Cameramen were Norman Hicks, Jack Waldron and Jack Lepine. The meeting was unrehearsed, aside from several pre- pared questions and a 10-minute camera check, the White House having insisted on special-events treatment. Production went so smoothly that many newspaper critics described the meeting as a carefully re- hearsed production in which Robert Mont- gomery had a part. Mr. Montgomery was not involved in any way. All Monday evening the Cabinet simul- cast was presented on the air in delayed versions. NBC-TV carried quick kines on the Camel Caravan (7:45-8 p.m.). DuMont interrupted Morgan Beatty's Alka-Seltzer newscast at 7:15 p.m., devoting most of the quarter-hour to the live Cabinet pickup and inserting commercials with White House permission since Mr. Hagerty interpreted the program as a news event. Edward R. Mur- row devoted most of his CBS Radio pro- gram to a delayed pickup of the Cabinet meeting. President Eisenhower appeared later Mon- day evening in a speech following presen- tation of the James V. Forrestal award to him by Mr. Folsom, president of the Na- tional Security Industrial Assn. The Presi- dent spoke by film on the Diamond Jubilee of Light program Sunday evening, his re- marks dealing with faith, hope and the American way of life. Newspaper editorial comment on the Cabinet pickup was generally favorable, al- though in most cases it was observed that the simulcast had political implications. every half-hour, starting at 9:25 p.m. WOR New York will present frequent cut-ins from Mutual's coverage under the sponsorship of Harris, Upham Co., New York investment firm, starting at 9:05 p.m. The agency is Lewin, Williams & Saylor, New York. WMCA New York will broadcast up-to-the- minute summaries of election returns every 15 minutes from the time the polls close, with a 10-minute prediction program scheduled for 7:15 p.m. The entire coverage will be spon- sored by Willys Motors Inc., on behalf of its dealers in the Greater New York area, through Canaday, Ewell & Thurber, Chicago. WNEW New York will turn over its entire broadcast facilities and commercial time to election returns from 7:30 p.m. until crucial contests are resolved. WQXR New York will devote its entire broadcast schedule to returns, interspersed with musical selections should political activity lag, starting at 7 p.m. WNHC-TV New Haven will begin its elec- tion coverage at 6:15 p.m., presenting local returns until 9:00 p.m., when it will carry NBC- TV coverage. DuMont's WABD (TV) will present regular news bulletins, starting at 9 p.m. Coverage will be under the direction of James Caddigan Broadcasting • Telecasting November 1, 1954 • Page 29 THE ELECTION ADV. & AGENCIES Election Color WRCA-TV New York reported last Thursday it will present its local "cut- in" coverage of election returns to- morrow (Tuesday) in compatible color, claiming it is the first time that color will adorn such programming. A spokesman said that special teletype paper in various colors will be used on the telecast and Bill Berns, director of news and special events, has asked Democratic and Re- publican spokesmen to indicate which color they desire for the political "ther- mometer" which will chart returns. The color cut-ins will be presented for five minutes every half-hour, starting at 9:55 p.m. EST and continuing through 12:55 a.m. Bromo-Seltzer, through Lennen & Newell, has signed to sponsor WRCA- TV's coverage. and David Lowe. The station was to present a special half-hour filmed program yesterday (Sunday) under the sponsorship of Amalga- mated Lithographers Local No. 1 (CIO). The program was to consist of a talk by Franklin D. Roosevelt Jr., candidate for Attorney Gen- eral in New York, to 3,000 members of the union. The agency is Paul Minor Assoc., New York. National Carbon Co. (Prestone), for the third successive year, has brought sponsorship of WPIX (TV) New York's coverage. Special bulletins will be presented from 9-11 p.m., when the station will devote its entire schedule to election results. WAAT Newark will cancel its commercial programs at 9 p.m. to present returns from New York and New Jersey contests. Start- ing today (Monday) at 7:30 p.m., WAAT will allocate its broadcast time to programs sponsored by the New Jersey Democratic and Republican committees, with the Democrats purchasing 3Vi hours and the Republicans 1% hours. Individual stations across the country have reported extensive plans for pre-election and election eve coverage of the election. WTIC Hartford, Conn., is joining forces with the Hartford Courant to bring reports from more than 30 locations throughout the state. Remote crews are scheduled to be present at the headquarters or homes of major candi- dates. A feed to NBC also is planned. WIP Philadelphia is covering its local area plus the Pennsylvania and New Jersey state capitals on election night. An assistant pro- fessor of political science from the U. of Pennsylvania is to help the news staff analyze trends as they appear. John Vandercook, ABC commentator, re- cently originated one of his nightly programs from WFIL Philadelphia. Mr. Vandercook interviewed candidates and looked over the local situation as part of his preparation for the job of handling ABC's coverage on the night of the election. WMAR-TV Baltimore plans state-wids cov- erage of the contests there with the help of newsmen and staffers of the Sunpapers owned by the licensee of the station. WAAM (TV) Baltimore expects to give the election heavy coverage on election eve which is the second day of the station's seventh year of programming. WTOP-TV Washington, D. C, donated time for a "Meet the Candidates" program during which the nearby congressional candidates spoke. Maryland's gubernatorial candidates are to talk tonight (Monday). WWDC Washington plans wide area cover- age plus MBS national election eve coverage. WSUN-AM-TV St. Petersburg, Fla., will begin the election roundup, in cooperation with the St. Petersburg Independent, shortly after the polls close and will join ABC radio and tv networks later in the evening. Crosley Broadcasting Corp. plans to televise direct from the State House at Columbus, Ohio, to its tv stations in Ohio. Statewide resumes are scheduled as are pickups from the Ohio Crosley stations. KLZ-AM-TV Denver, President Hugh B. Terry said, will join forces with the Rocky Mountain News, with headquarters at the newspaper's city room. KLZ will move cameras and microphones into the city room after polls close and will broadcast and telecast complete returns from Wyoming and Colorado. WHIM Providence announced that instead of selling political time for candidates it is setting aside free time for candidates up to the time of elections, offering the time through its public service program, Political Forum, handled by Bruce Williamson, news and public affairs director. All qualified candidates for top offices have accepted the offer, the station said. KPRC-TV Houston also is making free time available to candidates, according to Jack Harris, general manager. He said he had in- vited all 26 candidates in the race for the city council to make statements on Election Eve (Nov. 1) from 9-10:30 p.m. KCBS San Francisco aired "Ballot Box 1954" in which were presented candidates' views of themselves and their opinions of local and state propositions to be voted on in tomor- row's election. KRON-TV San Francisco is featuring live coverage of key political contests throughout the country. TV IS SURE WINNER IN N.Y. STUMPING INCREASED use of television as a medium for political election campaigns was pointed up last week by estimates that the Republicans in New York State have spent about 70% of their budget for tv and the Democrats about 80%. This expanded television .activity, according to spokesmen for both parties, has resulted in the elimination of political rallies in such places as Madison Square Garden and the Academy of Music in Brooklyn, which were favorite sites of old-time campaigns. Nor was there .as much newspaper political advertising as in former years. Party spokesmen said that over- all costs may not have been increased by the extensive use of tv, because, they reported, rental of ,a large auditorium, plus advance prep- aration costs, runs into "big money." In radio, Democrats estimate that spending for the final campaign week was at one-fifth of a pre-television year like 1946. The Republican budget division was said to be 80-20 in favor of tv. As .an indication of rate of political spending for television, estimated costs of expenditures for New York State campaigning only on the seven stations in the New York metropolitan area were reported unofficially last week as follows: Repub. Dem. Lib. WATV (TV) S 840 WABC-TV $15,824 $70,451 $1,413 WABD (TV) $ 6,180 $19,040 $1,200 WOR-TV $ 5,000 WPIX (TV) $ 4,429 $ 9,145 $1,140 WRCA-TV $31,144 $32,725 WCBS-TV $42,500 $32,500 FOUR ADVERTISERS TAKE NETWORK TIME Making network purchases last week were Sweets Co. of America, Gemex Watchband Co., Longines-Wittnauer Watch Co. and Buick Motor Div. SWEETS Co. of America (Tootsie Roll), Ho- boken, N. J., led three other advertisers in net- work buys last week. Other advertisers active in network signings were Gemex Watch Bands, Longines-Wittnauer Watch Co. and Buick Motor Div. of General Motors Corp. Sweets Co. of America, for its Tootsie Roll, made two network time purchases, a weekly half-hour children's show effective Nov. 20, featuring Paul Winchell and his dummy, Jerry Mahoney, on NBC-TV, Saturdays, 10:30-11 p.m., and a one-time show Tuesday, Nov. 9 at 8-9 p.m. on NBC-TV, starring Steve Allen with Winchell and Mahoney. The latter buy became available as a result of the trip Bob Hope is making to London Nov. 9. With the comedian off, General Foods, his sponsor, re- fused to pay for the program time. As a result, NBC-TV sold the time to the Sweets Co. Gen- eral Foods will sponsor the next Hope show, which will be filmed in London and presented on the air Dec. 7. Moselle & Eisen, New York, is the agency for Tootsie Rolls. The candy account is also a sponsor of the Pinky Lee Show on NBC-TV. Gemex Watchband Co., through BBDO, New York, becomes the first sponsor of The Stork Club on ABC-TV, Nov. 13, Saturdays, 10-10:30 p.m. The Stork Club was formerly on another network and is entering its fifth year on tele- vision. Longines-Wittnauer Watch Co. for the sixth consecutive year will sponsor the annual Thanksgiving Day "Festival Hour of Music, Song and Dance," on CBS-TV Thursday, Nov. 25, 5-6 p.m. Highlight of the show will be the pantomime-ballet on the "Sleeping Beauty" fairy-tale theme. Victor A. Bennett Co., New York, is the agency. Buick Motor Division of General Motors Corp. will sponsor several time periods on NBC Radio network to introduce its 1955 models. The buys are as follows: one five-minute news- period, 9 p.m. on Nov. 18; one participation in The Great Gildersleeve, 10:15 p.m. on Nov. 18, and one participation in Fibber McGee and Molly, 10 p.m. on Nov. 16. Client Hosts Networks THERE'S going to be plenty of food for thought — and eating — on CBS-TV and NBC-TV tomorrow night (Tuesday) as those networks tabulate election returns. The networks are going to set up electric Rotobroilers in their studios to feed their staffs at work. Trained crews of the Roto-Broil Corp., Long Island City, will prepare the food, which will be served piping hot to staffers, and special re- gional and international dishes will be available to foreign and out-of-town dig- nitaries visiting the tv studios. Roto- Broil is sponsoring portions of the elec- tion night returns on both networks. Page 30 • November 1, 1954 Broadcasting • Telecasting Promise — Interest — Conviction — Distinction EVERY good ad should contain four points, Maitland Jones, vice president, Sullivan, Stauffer, Colwell & Bayles, New York, said at a weekly discussion session held last week at the agency. While his re- marks primarily related to print advertising, they were also deemed applicable to ra- dio-tv commer- cial copy. The four points: (1) prom- ise; (2) interest; (3) conviction, and (4) distinc- tion. H e explained as follows: "1. Promise: A clear, concise statement of what your product will do for the reader (or audience) in terms of the reader's self in- terest. In stating the promise it is better to be specific than general. "Look lovelier in 10 days" is better than "look lovelier soon." "2. Interest: An ad can do little for your product if it is not interesting to people. In- MR. JONES terest comes largely from technique; or the method used to tell your story — i.e., strip, picture and caption, recipe, service, testi- monials, etc. Pond's cold cream, for in- stance, uses testimonials of society women, while Lady Esther uses the personality of Lady Esther herself. "3. Conviction: It is also pretty obvious that if people don't believe your ad, advertis- ing does the product no good. Most often conviction comes from a strong reason why your product will do what you promise it will. If this reason why is exclusive with your product, so much the better. But con- viction can come also from the way you write the ad, from the tone of your copy. "4. Distinction: By this I mean your ad should not look like everybody else's in the same field. It should stand out, have its own character and style. Most often this is ac- complished by the layout and art treatment. But it can also be accomplished by the writing style, though perhaps not so easily or obviously. "Now, every good ad may not have all these qualities," Mr. Jones added. "But it is pretty certain that if an ad does have them all, it is not a bad ad." RUTHRAUFF & RYAN RESIGNS MOTOROLA MOTOROLA Inc., Chicago, last Thursday an- nounced that RuthraufT & Ryan has resigned its $3-$3.5 million advertising account after a five-year association. Announcement of the severance was made by the electronics firm after a series of conferences involving execu- tives from Motorola and the agency. R & R had handled radio, tv and other advertising for Motorola, which said it does not expect to appoint a new agency for "several weeks." Severance of the advertiser and agency came one day after Paul Galvin, Motorola president, has announced plans for a vigorous campaign on color receivers at the retailer level (see story page 78). Admiral Plans Record Budget for Advertising ADMIRAL Corp. has announced "the most ambitious and comprehensive" advertising pro- gram in its history for 1955. Between $1.25 and $1.5 million will be allocated to Bishop Fulton J. Sheen's Life Is Worth Living on the DuMont Tv Network starting Nov. 2. It was held possible that Admiral may launch a radio and/or tv spot campaign perhaps next spring or summer. Spokesmen said that, while details had not been finalized on the budget, the outlay for all media probably would "exceed $15 million," the amount reportedly spent on advertising this past year. BB Pen Names Fairfax Inc.; Plans Test For New Product BB Pen Co., Hollywood, with a radio-tv ad- vertising budget of more than $609,000, has named Fairfax Inc., New York, to handle advertising of its ball pens, effective Nov. 1. In addition the company is planning to put out a new product which will be tested in Fresno, Calif., for 30 days, starting in the middle of November. The firm and its new agency are in the process of working out the 1955 national ad- vertising plan. Meanwhile the radio and tele- vision spot campaign currently running will continue through Christmas. K&E Resigns Natl. Brewing NATIONAL Brewing Co., Baltimore, National Premium Beer, with an advertising budget of about $1.5 million, has been resigned by Ken- yon & Eckhardt, New York, effective Feb. 1. The brewing firm currently is screening other advertising agencies before making an official announcement. American Dairy to Allot $1 Million for Butter Push AMERICAN DAIRY Assn. is planning to launch a $1 million advertising campaign on radio, television and in other media to pro- mote the use of butter in American homes. Plans for the drive were to be submitted to the organization's executive committee Friday. Contemplated is greater allocation of monies to butter as a product on the association's three programs — the Bob Crosby Show on CBS-TV, Bob Hope on NBC Radio and Disneyland on ABC-TV. American Dairy traditionally allots funds by product groups. The agency is Campbell-Mithun Inc., Chicago. The campaign is designed to promote butter as a "prestige" product and for use in cooking. It is based on the assumption that Americans are more ,apt to serve butter to their guests than to members of their families. Tv Spots in West Coast Cities To Introduce New Crocker Mix TELEVISION will be used along with other media in six West Coast cities to help introduce the new Betty Crocker Instant Frosting Mix, General Mills, Minneapolis, anonunced last week. Tv spot and other media will stress the product through California, Washington, Ore- gon, Idaho, Nevada and Arizona, it was re- ported. Coupons will be given with Softasilk Cake Flour and Betty Crocker Cake Mix Pack- ages. Size of the tv campaign was not dis- closed. Agency is Knox Reeves, Minneapolis. Barnett, SSC&B Head Drive JAMES A. BARNETT, vice president of Lever Bros., and Sullivan, Stauffer, Colwell & Bayles, N. Y., have agreed to act as volunteer coordi- nator and volunteer agency, respectively, for the 1954 Red Cross drive sponsored by the Ad- vertising Council. The same team headed last year's drive, which netted the Red Cross $83 milion. Henry C. Wehde Jr. is the Council executive. ART LINKLETTER (with cap), star of NBC-TV's People Are Funny show, receives a "Christmas present" of a $50 "Diamond Heart" Paper-Mate pen in celebration of Paper-Mate's co-sponsorship of his program on 140 NBC-TV stations. Others joining in the presentation are (I to r): Earle Dugan, Foote, Cone & Belding; Edward E. Ettinger, executive vice president of Paper-Mate, and Jim Beam, advertising director of the pen company. Mr. Linkletter will be featured in all displays and store material of Paper-Mate's $1 million Christmas advertising drive. Broadcasting • Telecasting November 1, 1954 • Page 31 ADVERTISERS & AGENCIES Hamm's, Oklahoma Oil Sign For '55 Baseball on WGN-TV WGN-TV Chicago has renewed exclusive con- tracts with the Chicago White Sox and Cubs for tv rights to all daytime home games of the two baseball clubs. Theodore Hamm Brewing Co. and Oklahoma Oil will co-sponsor 55 home contests of the Sox and 77 games of the Cubs in 1955. Agencies are Campbell-Mithun Inc., and Maryland Adv., respectively. Oklahoma picked up half of the games when Liggett & Myers (Chesterfield cigarettes) dropped out locally. Agreements cover three years on the Sox and one year with options on the Cubs. Announcements of the pacts were made jointly in each case by Frank P. Schreiber, EXCLUSIVE contract for tv coverage of all 1955 Chicago Cubs home games has been completed by WGN-TV Chicago and the National League baseball club. Present at pact-signing ceremonies are (I to r): Frank P. Schreiber, manager of WGN Inc.; Harry Creighton, who will aid Jack Brick- house on play-by-play, and James T. Gal- lagher, business manager of the Cubs. manager of WGN-AM-TV, Frank Lane, gen- eral manager of the Sox, and James T. Gal- lagher, business manager of the Cubs. Com- pletion of negotiations with the Sox marked the seventh consecutive year the station has telecast its games. City series with the Cubs also will be telecast before the regular season gets underway. Chevrolet Splurges WHUM-TV Reading, Pa., put out the SRO sign on spot announcements for last Wednesday, Thursday and Friday. A spokesman for the uhf station reported that the Chevrolet Dealers Zone Head- quarters in Harrisburg bought all spot announcements from 7 a.m. to past mid- night on the three days. McCann-Erickson Holds S. American Agency Meet WHAT was said to be the first conference of advertising agency people ever convened in South America will be held at Buenos Aires, Argentina, during the week of Nov. 1 by man- agers and key personnel of McCann-Erickson's Latin American offices. "Our clients at home and abroad have ex- pressed such keen interest in the development of locally stimulated Latin American indus- tries," said Marion Harper Jr., president of McCann-Erickson, "that it seemed fitting for us to select one of the larger South American capital cities as the site for this conference." Frank White, chairman of the board of McCann-Erickson Corp., New York, and Arthur Grimes, vice president of the interna- tional agency, also will attend the conference. Ball & Davidson, Axelsen Agencies Merge in Denver TWO DENVER advertising agencies— Ball & Davidson Inc. and the Axelsen Agency — have merged, effective Nov. 1, according to an an- nouncement by principals Carl A. Salstrand, president of Ball & Davidson, and Thomas H. Axelsen, head of the agency bearing his name. Mr. Salstrand, who has headed Ball & David- son for the past 20 years, will manage the consolidated agency. Mr. Axelsen also op- erates Axelsen, Bennett & Clark Inc. in Salt Lake City and will devote most of his attention there. The merged firm will be located at Ball & Davidson's new building at 670 Delaware St. B & D now is in its 36th year. It is a member of the American Assn. of Advertising Agencies. MR. KREBS EXECUTIVES of the combined Ball & Davidson-Axelsen agencies in Denver discussing the merger are (I to r): Thomas H. Axelsen and Carl A. Salstrand, principals of the new agency; Dorothy jenkins, treas.; Durey Ranck and Malcolm Sills, account execs. Page 32 • November 1, 1954 Cardinals Seek Co-Sponsor With Anheuser-Busch in '55 THE ST. LOUIS Cardinals National League club is seeking a co-sponsor along with An- heuser-Busch (Budweiser beer) to pick up the tab for 1955 baseball, it was revealed last week. Anheuser-Busch plans to share sponsorship of Cards' games on WTVI (TV) Belleville, 111., and KXOK St. Louis, plus a regional radio network of over 100 stations in over 10 states as it did this past year, it was reported. A na- tional or regional advertiser is being sought for half of each game. The plan is to telecast Cards' road games again next year. The Budweiser account is serviced by D'Arcy Adv. Co., St. Louis. W. J. Krebs Dies at 69 W. J. KREBS, 69, chairman of the board of directors of Rogers & Smith. Kansas City advertising agency, died Oct. 19. Mr. Krebs was president of Potts- Turnbull Co.. Kan- sas City, from 1931 until 1954 when the firm merged with Rogers & Smith. Mr. Krebs had been ac- tive in the Kansas City agency field since 1909 when he joined the advertis- ing department of the Peet Brothers Co. He is survived by a wife and daughter. Youngstown Agency Changes THE Simon, William & Roberts advertising agency of Youngstown, Ohio, effective today (Monday) will cease to be a division of The Rosenblum Bros. Co. and will continue with Albert Solomon as operator and sole owner, it was announced last week by S. M. Rosen- blum, president of Rosenblum Bros. The agency will be located at its present offices at 226 S. Phelps St., its own building. The Rosen- blum Bros, will no longer have any interest in the agency, the announcement said. AGENCY APPOINTMENTS Alan Wood Steel Co., Conshohocken, Pa., ap- points Doremus-Eshleman Co., Phila. Max Factor Inc. (cosmetics), L. A., appoints Doyle Dane Bernbach, N. Y. Radio-tv will be used. Denver Convention and Visitors Bureau ap- points Rippey, Henderson, Kostka & Co., same city. Bond Pickle Co., Oconto, Wis., has appointed Geare-Marston, Phila. Lams & Brother Co., Richmond, Va., appoints Reach, Yates & Mattoon Inc., N. Y., for Edge- worth and Holiday pipe tobaccos and Holiday and Lord cigarettes, and Cargill & Wilson Inc., Richmond, for Domino cigarettes. A&A PEOPLE William Knudsen, vice president, Smith, Hagel & Snyder, N. Y., elected executive vice presi- dent. Arthur W. Cowles, account executive. Henri, Broadcasting • Telecasting SI looking? If you're still nosing around for the best way to move goods fast, follow the lead of some of the smartest advertisers. They know they get real results tracking down sales with spot radio, on key stations. Don't search everywhere when a hand- ful of good stations reaches al- most everybody. For instance, WJR's coverage includes 15 million people— -some 10 per cent of U. S. buying power. Ask your Henry I. Christal representative about WJR. The Great Voice of the Great Lakes Detroit 50,000 watts CBS Radio Network - Jr- WJR's primary coverage area: more than 15,000,000 customers Broadcasting Telecasting November 1, 1954 • Page 33 Time— and CBS ratings will tell! WLAC-TV mmm WLAC-TV offers both: Choice time (we're new) and CBS ratings (they're strong) To reach Greater Nashville and the Great Mid South don't guess — go CBS on Channel 5 See the Katz man for complete availabilities market data. WLAC-TV 100,000 watts Channel 5 CBS Basic Affiliate National Representatives : The Katz Agency Page 34 • November 1, 1954 Broadcasting • Telecasting ADVERTISERS & AGENCIES FILM Hurst & McDonald, Chicago, elected vice president. Donald E. Smith, formerly senior account executive, Baker Adv. Agency, Toronto, to Kenyon & Eckhardt Ltd., same city, as vice president and general manager. William L. Bourke Jr. and Robert V. Frey, both formerly with John Shrager Inc., N. Y., to F. Arthur Caso Inc., same city, as senior account executive and radio-tv director, respectively. James F. Reynolds, formerly account executive, Howard H. Monk & Assoc., Rockford, 111., to Charles Bowes Adv., L. A., in same capacity. Bill Chase to Tatham-Laird Inc., Chicago, as account manager. Archie Foster, formerly vice president and exec- utive committee member, Cecil & Presbrey, N. Y., to Ted Bates, same city, as contact executive. Malcolm J. Goldie, general manager, labora- tories div., Van Camp Sea Food Co. (Chicken of the Sea Tuna), Terminal Island, Calif., ap- pointed sales and advertising director; Clarence J. Harris, sales promotion manager, appointed sales manager. E. W. Falk, formerly plastics sales engineer, Co., N. Y. office, appointed commer- cial engineer, Myca- lex Corp. of Amer- ica, Clifton, N. J. Franklin J. Cornwell appointed advertis- ing and sales promo- tion director, mer- chandising div., Monsanto Chemical Co., St. Louis; Ed- ward L. Hodge ap- MR FALK pointed general man- ager of sales of div.; Claude T. Bowen ap- pointed appliance sales manager; Harry H. Balthaser appointed grocery sales manager; Tom E. Graham appointed assistant to Mr. Hodge; Joseph R. Larson appointed sales pro- motion manager, advertising and sales promo- tion dept. of div.; Frederick T. Lichirie appoint- ed promotion manager for new products, ad- vertising and sales promotion department. William T. Reedy, promotion manager, Hixson & Jorgensen Inc., L. A., to Rose Marie Reid, L. A. swimsuit manufacturer, as advertising manager, succeeding Alicia Kay Smith, former publicity-advertising manager, who will handle publicity exclusively. Barbara Cameron, executive secretary, Enter- prise Adv. Agency, L. A., to James P. Shelley & Assoc., same city, as office manager and executive secretary. Lynn H. Hall to Morton & Stanton, Portland, Ore., as production manager. Charles Bigelow, research associate, Facts Con- solidated, L. A., and instructor, U.S.C. exten- sion div. course in psychological methods of measuring public opinion, to McCann-Erickson, same city, as research director. Sam R. Zaiss, manager, public relations dept., Rexall Drug Co., L. A., appointed assistant ad- vertising manager, Tidy House Products Co., Shenandoah, Iowa. Arthur Stern, art director, Factor-Breyer Inc. (now Doyle Dane Bernbach Inc. ), L. A., to Rhoades & Davis, same city, as art director and production supervisor. David Dippel appointed assistant art director, Shappe, Wilkes, Gilbert & Groden Inc., N. Y.; Emory Powers to agency's copy department. Helen Davis, formerly timebuyer, Weiss & Gel- ler, Chicago, to Clinton E. Frank, same city, in same capacity; Rue Dolan, formerly copy- writer, Ruthrauff & Ryan, N. Y., to Frank agency in same capacity. Robert Wechsler, public information director, National Assn. for Mental Health, N. Y., to Benton & Bowles, same city, publicity-promo- tion staff. Betty Morse, account executive and copywriter, W. B. Doner & Co., Chicago, to copy dept., Grant Adv., same city. Roxane Cotsakis, Compton Adv., N. Y., and Stephen C. Birmingham, advertising dept., Gimbel Bros., Phila., to copy dept., Doherty, Clifford, Steers & Shenfield, N. Y. Allen Gray and Richard L. O'anoff to radio-tv staff, Aitkin-Kynett Co., Phila.; Din Jillson to agency. C. Robert Gruver, formerly assistant to general sales manager, Adam Scheidt Brewing Co., Norristown, Pa., to public relations staff, Gray & Rogers, Phila. Ben R. Donaldson, director, institutional adv., Ford Motor Co., Dearborn, Mich., and treas- urer, Adv. Federation of America, elected to newly-created position, vice chairman, AFA; Franklin R. Hawkins, advertising director, Libbey-Owens-Ford Glass Co., Toledo, Ohio, elected to succeed Mr. Donaldson as treasurer. John H. Piatt, vice president and advertising and public relations director, Kraft Foods Co., Chicago, and George C. Dibert, vice president, J. Walter Thompson, Chicago, elected chairman and vice chairman, respectively, of Audit Bureau of Circulation. Phil Dexheimer, account executive, KBIG Avalon, Calif., elected president, U. of Southern California alumni chapter, Alpha Delta Sigma, national advertising fraternity, with Norman Moeller, president, Moeller & Shedd Advertis- ing, L. A., as first vice president; Walton E. Brown, advertising manager, Northrup Aircraft Inc., Hawthorne, Calif., alumni affairs vice president; James Frost, director of sales devel- opment, CBS Hollywood, campus affairs vice president; Joe Mohl, account executive, Ross Roy Inc., Hollywood, secretary; Thomas O'Con- nor, account executive, McCarty Co., L. A., treasurer. William Bell, writer, McCann-Erickson, Chi- cago, and Lee Phillip, WBBM-TV there, were married Oct. 23. AGENCY SHORTS Phil D. McHugh Co., L. A., becomes McHugh- Cather Adv. Agency, with new offices at 186 N. Canon Dr., Beverly Hills; telephone: Brad- shaw 2-0233. Mr. McHugh, former radio-tv executive, becomes president while Myers B. Cather, account executive, becomes vice presi- dent and a principal. J. W. Nides Co., Beverly Hills, Calif., merges with Mort Goodman Adv., L. A., under Good- man firm name, with new offices at 614 S. San Vicente Blvd.; telephone: Webster 8-3993. Mr. Goodman is president and Mr. Nides executive vice president. NTA to Distribute Trouble With Father' NATIONAL TELEFILM ASSOC. Inc., New York, announced last week it has signed agree- ments with Hal Roach Jr. -Roland Reed Pro- ductions to distribute Trouble With Father, starring Stu Erwin, in the more than 200 mar- kets in which the series has not been shown. The transaction involves the 104 half-hour episodes of the series, which already have been produced. For several years, the program had been sponsored by General Mills in a varying number of markets, and currently Chesterfield is sponsoring first-run episodes in 60 markets. NTA stressed that these episodes are not in- volved in the new agreement. NTA also reported that it is in negotiations for a national sale of The Country Doctor, starring Charles Coburn, under the terms of an agreement reached recently with Desilu Pro- ductions. Though NTA's transaction with Desilu covers a short-term period, a spokesman for the company said that NTA has offered to finance the major part of the production of 39 half-hours in this series in the event that a national sale is not achieved and a decision is made to offer it on a regional and local basis. It was explained that the latter arrangement would commit Desilu to supply "end" money and completion of production funds. The 39- part series, an NTA spokesman said, carries a production budget of "well over $1 million." Screen Gems Plans Series for Falsraff PLANS for production after the first of the year of a major tv film series for Falstaff Brewing Co., by Screen Gems, are being an- nounced today (Monday). An agreement between Screen Gems, tv sub- sidiary of Columbia Pictures Corp., and Fal- staff Brewing (Falstaff beer) provides for a 52-week, half-hour dramatic film series which is expected to be aired about Oct. 1, 1955. As yet untitled, the new series will be Screen Gems' sixth major tv program. The Falstaff series will be "a dramatic an- thology" and will feature top names as stars, writers and directors, according to Screen Gems, which will produce the films at Colum- bia Studios in Hollywood. The program will be shown in about 40 cities in the Midwest, Southwest and Far West where Falstaff beer has its principal distribu- tion. Screen Gems will syndicate the series to other local and regional advertisers in the other sections. The agreement for the films was negotiated by Dancer-Fitzgerald-Sample, Falstaff's agency, which was represented by Al Kabaker, vice president in charge of radio and tv. General Artists Corp. represented Screen Gems. Prockter, Stephens, Conne Buy American Natl. Studios GROUP, headed by Bernard Prockter, William Stephens and Edward Conne, has purchased the American National Studios, Hollywood, for an undisclosed sum, buying out the remaining members of the syndicate, which took over the former Eagle-Lion Studios from Chesapeake Industries last January [B»T, Dec. 21, 1953]. Option price of $401,000 has been paid by Mr. Prockter, ANS president and executive producer; Mr. Conne, vice president in charge of the studio; Mr. Stephens, studio manager in Broadcasting • Telecasting November 1, 1954 • Page 35 charge of physical production, and a group of New York real estate men. In buying out the other stockholders, including Fred Levy Jr., Edwin Pauley, Daniel Reeves and Bob Hope, the operation of the studio will in no way be changed, according to Mr. Stephens. The syndicate reportedly has made a 30% profit on the original purchase price of $1,100,000. Currently in production by ANS is the ABC- TV Treasury Men in Action with additional programs to be announced shortly. Also filmed on the lot are NBC-TV's Medic and Dear Phoebe. Federal Telefilms Sues For Cut in 'North7 Series SUIT for declaratory judgment was filed Tues- day in Los Angeles Superior Court by Federal Telefilms Inc. against John W. Loveton, Vir- ginia F. Loveton, Advertisers Television Pro- gram Service Inc. and three John Does. Involv- ing re-runs of the Mr. and Mrs. North half- hour tv film series, the suit charges the sum received by the plaintiff last August, wMch purported to be 15% of the distribution pro- ceeds, was in reality arrived at after Mr. Loveton had deducted 30% for distribution fees. The complaint contends that Federal Telefilms is entitled to its 15% "off the top." Fox Studios Sale Pends SALE of 20th Century-Fox's little-used studios at Sunset Blvd. and Western Ave., Hollywood, to the Roller Derby group definitely is pending, according to a 20th-Fox spokesman. Roller Derby, operators and organizers of track roller skating teams throughout the country, plans to use the studios for tv film production of its own and other producers' projects, it is under- stood. L. A. Ad Club Briefed On Plans of 'Disneyland1 DESPITE eight months' preparation, Walt Dis- ney Studios seemingly jumped into tv over- night, according to Hal Adelquist, studio pro- duction coordinator, who discussed "Disney- land" before the Los Angeles Ad Club last Tuesday at the Hotel Statler. Saying that the production of ABC-TV Disneyland series is being approached with the producer's "charac- teristic perfectionism," he said that there are 10 units at work on 22 programs. Four pro- grams have been completed with dubbing cur- rently in progress on two more films. Mr. Adelquist gave members a description of the upcoming programs and showed portions of the first film in the series, which started on ABC-TV last Wednesday. Speaking on Disneyland, the $9 million amusement park now under construction in Southern California, Sandy Cummins, liaison between ABC-TV and Walt Disney Studios, said that the program will emanate from the park starting with the first show of the 1955 fall season. Of major interest to his audience was the fact that numerous advertisers will sponsor stores and displays in the amusement center. BIB Directory Advises Checking Film Ownership ADVERTISERS should check carefully the ownership of television feature films they use since some organizations are distributing films that have outlived their copyrights, accord- ing to the latest issue of Tv Film Program Di- rectory— Feature Film, released last week. The directory, published by Broadcast In- BERT KENT (2d I), chairman of the board of P. Lorillard Co., is entertained on Holly- wood tv sound stage by Ralph Cohn (I), vice president and general manager of Screen Gems Inc. Others in the group are (I to r) Manuel Yellen, West Coast sales manager, P. Lorillard Co.; Eugene B. Rodney, producer, and Norman Blackburn, executive director, both Screen Gems. P. Lorillard Co., for its Kent cigarettes, spon- sors Screen Gems' CBS-TV series Father Knows Best (Sundays, 10 p.m.). Page 36 • November 1, 1954 formation Bureau, New York, lists 3,046 fea- ture films available for television, plus 992 "westerns." Julienne Dupuy, editor, noted that the current directory has omitted more than 500 titles that appeared in previous editions be- cause "the quality now has been judged in- sufficient for telecasting." FILM SALES Richard H. Ullman Inc., Buffalo, N. Y., an- nounces Ad-l-Mation series of 240 fully ani- mated film clips has been sold or renewed with WGR-TV Buffalo, N. Y., WDXI-TV Jackson, Tenn., WMCT (TV) Memphis, Tenn., WQXI- TV Atlanta, Ga., and Louis E. Wade Inc. (adv.), Fort Wayne, Ind. Walter Schwimmer Productions Inc., Chicago, has announced sales of its Championship Bowl- ing film series to WBKB (TV) Chicago, WTVP (TV) Decatur, 111., WMUR-TV Manchester, N. H., WSBT-TV South Bend, Ind., KOVR (TV) Stockton, Calif., WFIE (TV) Evansville, Ind., WHIZ-TV Zanesville, Ohio, KFEL-TV Denver, WICU (TV) Erie, Pa., KLIX-TV Twin Falls, Idaho, and KULA-TV Honolulu. Winik Films Corp., N. Y., has announced sales of its Madison Square Garden tv film series for 26 weeks, starting tomorrow (Tues.), to KFEL- TV Denver, WLAC-TV Nashville, KGGM-TV Albuquerque, KMID-TV Midland, Tex., KFIA (TV) Anchorage, Alaska, CBUT (TV) Van- couver, B. C, and CFCM-TV Quebec. WTHN-AM-FM Huntington, W. Va., has an- nounced signing contracts with RadiOzark En- terprises, Springfield, Mo., and Frederic W. Ziv Co., Cincinnati, for Tennessee Ernie Show and Mr. District Attorney, respectively. RANDOM SHOTS Demby Productions Inc., N. Y., is providing script service for dramatic tv programs, includ- ing writing, editing and research. Television Film Productions has moved to 331 East Town, Columbus 15, Ohio. Richard C. Robbins, formerly with WBNS-TV and WTVN- TV Columbus, has been appointed technical advisor of TFP in conjunction with film pro- duction for Ohio Dept. of Highway Safety. FILM PEOPLE Edward Yuhl elected vice president, Mercury- International Pictures Inc., Hollywood, and will serve as general production executive. George Bagnall, president, George Bagnall & Assoc., Beverly Hills, Calif., elected to board of directors, Cathedral Films, Burbank, Calif. Ted Lowry, formerly with Wilding Picture Pro- ductions, Chicago, to Dekko Films, Boston, as creative department head. John C. Alicoate, formerly N. Y. office head, TeeVee Co., Beverly Hills, Calif., appointed eastern sales manager, Telefilm Enterprises, N. Y.; Alexander J. Cline, formerly traffic man- ager, Shell Oil Co., N. Y., to Telefilm as film traffic manager. Robert Gannon, director-cameraman, Consoli- dated Vultee Aircraft Corp. (Convair motion picture division), Burbank, Calif., and Mar- jorie Howe, formerly with Cascade Pictures, Culver City, Calif., to Tv Spots Inc., Holly- wood, in same capacity and as production co- ordinator respectively. Liberace, star of Liberace, syndicated tv film series, signed by Warner Bros, to star in "Sin- cerely Yours" feature film. Broadcasting • Telecasting BIG POWER BOOST COMING! A Booster for our Rooster ! WJAR-TV CHANNEL 10 PROVIDENCE, RHODE ISLAND National Sales Representatives — WEED TELEVISION New 3J6 kilowattage coming up! Also coming up soon . . . new big brochure with latest coverage map to show what you get in the big 316 kw Channel 10 package! New England's most powerful line-up of live local shows will really dominate the market with stepped up power! Don't miss your copy of our power boost brochure! NBC— Basic ABC DuMont — Supplementary Broadcasting • Telecasting November 1, 1954 • Page ,37 RETAIL DEALERS PREFER TV TO MOVE GOODS-ICR SURVEY Study, conducted for CBS-TV by Institute of Communications Re- search, reveals that 63% of dealers questioned would have the national advertiser use tv in preference to other advertising media. AMONG retail dealers, 63% look upon televi- sion as the medium through which the national advertiser can best help them move his goods. If they were allocating a million-dollar na- tional advertising budget, these dealers would put $430,000 of it into television, splitting the rest among five other national media. These are highlight details of a survey, con- ducted for CBS-TV by the Institute of Com- munications Research, which also showed that radio, ranking next to newspapers (or in) third place on the most-preferred list, would re- ceive $150,000 of that hypothetical million-dol- lar national advertising budget. The study is based on answers given by 3,100 dealers in 17 cities across the country last February-March. There were answers from 1,000 grocers, 1,000 druggists, 500 gasoline dealers, 300 new car dealers, and 300 appliance dealers. The dealers were given a list of six major media (the order in which the media were listed was changed from one interview to the next) and asked two questions: 1. ) Which one of these types of advertising placed by the manufacturer helps you the most in selling advertised brands to your customers? 2. ) You know that millions of dollars are spent on national advertising. Suppose that a manufacturer with a million dollars to spend left it up to you to decide how that million dollars should be divided. Just how much would you spend in each of these six ways of national advertising? In evaluating media helpfulness in moving advertised brands, 63% of the dealers put tv at the top of the list; 23% ranked newspapers first; 5% rated radio ahead; 4%, magazines; 3%, billboards, and 2%, Sunday supplements. In allocating the manufacturer's million-dol- lar budget, the dealers said they would put $430,000 into television; $210,000 into news- papers; $150,000 into radio; $90,000 into maga- zines and $60,000 each into billboards and Sunday supplements. Incorporated into a pres- entation for the use of CBS-TV salesmen, the study showed that "all five retail groups prefer television," as indicated in the following table: PERCENTAGE OF EACH GROUP RANKING THE VARIOUS MEDIA FIRST: Television Newspapers Radio Magazines Sunday supplements Billboards O 72 22 3 1 1 1 75 13 6 3 1 2 O 64 12 11 2 1 10 50 36 4 5 2 3 51 30 3 9 6 1 "Compared to the second-ranking medium," the presentation notes, "television is the first choice of more than three times as many grocers . . . more than five times as many druggists . . . more than five times as many gasoline dealers . . . more than one and one- third times as many new car dealers . . . more than one and two-thirds times as many appliance dealers." The study also noted that television gets first preference regardless of the size of the retail outlet. In a further breakdown, it pointed out that the more the dealers watch, the more they are inclined to rank it first, but that "even those who 'watch least' (those who had not looked at tv the day before the interview) voted it most efficient." Additionally, both chain stores and independents ranked tv on top (65% of chain grocers; 63% of chain druggists; 77% of independent grocers, 81% of independent druggists). The way in which each group of dealers would distribute a manufacturer's million- dollar budget is shown in the following tables: o (Figures OOO's $450 $500 $410 $370 $370 230 180 160 260 260 150 160 180 120 120 70 80 70 120 120 60 50 50 60 80 40 30 130 70 50 Television Newspapers Radio Magazines Sunday Supplements Billboards As in their appraisal of tv's effectiveness, the dealers by all sizes of retail outlets said they would give tv the greatest share of the budget; would give it the most whether they personally watched tv much or little, and would give it a greater share whether they were chain or in- dependent dealers. BAB Reports Study Of Children's Listening THE AVERAGE network five-a-week children's radio program in a single month is heard in more than five million radio homes — half the total number of homes in America that have children between the ages of 6 and 12 years — according to the latest cumulative audience study released last week by Broadcast Adver- tising Bureau, New York. The report has been sent to BAB's member stations. The size and scope of the children's market available to radio advertisers as well as specifics on listenership to children's programming are covered in the study, titled "The Cumulative Audience of Children's Radio Programs." It is the 12th piece in the BAB series showing the net, or unduplicated, audience for different types of radio programming. The report is based on data from Nielsen Radio Index. Advertisers and agencies may obtain copies at BAB. Advertest Research Releases Study on Tv Sporting Events STUDY of ten televised sports, conducted by Advertest Research, New Brunswick, N. J., reveals that television has been an important factor in increased interest by women in sporting events. The survey, titled "Study of Television Sports Programs" covers interviews with 759 male and female adults in the metro- politan New York area. Also revealed in the study are the following points: (1) approxi- mately half of those interviewed credited tv with increasing their interest in the particular sports; (2) baseball attracts 90% of the male audience, 70% of the female audience, however, 95% of these males are "voluntary" viewers while only 61% of the women watched baseball of their own volition; (3) college football scored the highest percentage of "voluntary" male viewers; (4) horse racing ranked highest for "voluntary" viewing among the female au- dience; (5) 60% of the men and 70% of the women were satisfied with the number of sport- ing events on tv, while 32% of the men and 10% of the women thought there should be more televised sporting events. August Radio Set Shipments Exceed July by 54,000 AUGUST shipments of radio sets to dealers (auto sets not included) totaled 392,652 radios compared to 338,572 in July, according to Ra- dio-Electronics-Tv Mfrs. Assn. Shipments for the first eight months of 1954 totaled 3,054,998 radios, according to RETMA. Following are radio set shipments to dealers by states for the first eight months of 1954: State Total Alabama 34,388 Arizona 14,759 Arkansas 19,227 California 232,882 Colorado 19,638 Connecticut 56,099 Delaware 6,542 District of Columbia 29,941 Florida 67,971 Georgia 51,029 Idaho 6,226 Illinois 211,875 Indiana 55,985 Iowa 34,047 Kansas 23,741 Kentucky 34,983 Louisiana 40,575 Maine 14,441 Maryland 52,616 Massachusetts 119,857 Michigan 139,280 Minnesota 45,726 Mississippi 20,011 Missouri 71,500 Montana 9,286 Nebraska 18,908 State Total Nevada 3,097 New Hampshire . . 8,178 New Jersey 149,205 New Mexico 8,426 New York 530,274 North Carolina . . . 52,637 North Dakota 9,315 Ohio 184,696 Oklahoma 25,217 Oregon 19,349 Pennsylvania 213,348 Rhode Island 16,339 South Carolina . . . 23,436 South Dakota 9,989 Tennessee 43,566 Texas 133,202 Utah 9,568 Vermont 5,178 Virginia 47,011 Washington 45,184 West Virginia 19,638 Wisconsin 62,565 Wyoming 3,821 GRAND TOTAL 3,054,998 CBS' Marciano-Charles Bout Tops Nielsen Radio Ratings FAR OUTPULLING any other radio show during the two weeks ending Sept. 25, accord- ing to the latest Nielsen rating, was the Mar- ciano-Charles bout which was not shown on home tv. Only non-CBS-NBC program to show up in the ratings was MBS' The Shadow. Homes Rank Program (000) Evening, Once-A-Week (Average for all programs) (1,353) 1. Marciano-Charles Bout (CBS) 10,589 2. People Are Funny (NBC) 2,519 3. Gunsmoke (CBS) 2,332 4. Dragnet (NBC) 2,286 5. You Bet Your Life (NBC) 2,239 6. Lux Radio Theatre (NBC) 2,146 7. Bergen & McCarthy (CBS) 2,099 8. One Man's Family (NBC) 2,052 9. Roy Rogers Show (NBC) 2,006 10. My Little Margie (CBS) 1,912 Evening, Multi-Weekly (Average for all programs) (1,026) 1. Amos 'n' Andy (CBS) 1,679 2. News of the World (NBC) 1,586 3. One Man's Family (NBC) 1,586 Weekday (Average for all programs) (1,493) 1. Ma Perkins (CBS) 2,472 2. This Is Nora Drake (Toni) (CBS) 2,332 3. Road of Life (CBS) 2,286 4. Stella Dallas (Sterling) (NBC) 2,286 5. Helen Trent (Participating) (CBS) 2,286 6. Young Dr. Malone (CBS) 2,239 7. Guiding Light (CBS) 2,239 8. Helen Trent (Amer. Home) (CBS) 2,192 9. Young Widder Brown (Sterling) (NBC) 2,192 10. This Is Nora Drake (Bristol-Myers) (CBS) 2,192 Day, Sunday (Average for all programs) (560) 1. Robert Trout-News (2:30) (CBS) 1,073 2. Shadow, The (MBS) 1,073 3. Sunday Gatherin' (CBS) 1,026 Day, Saturday (Average for all programs) (933) 1. Stars Over Hollywood (CBS) 1,819 2. City Hospital (CBS) 1,679 3. Galen Drake (Tasti-Diet) (CBS) 1,493 Page 38 • November 1, 1954 Broadcasting • Telecasting Everyone has something he does best. . . Special jobs — whether repairing power lines or representing television stations — are best done by those with specialized abilities. We believe in the principle of specialization and apply it whole- heartedly. As the first and only representative whose sole concern is the TV medium, we bring our abilities and experience exclusively to the needs of the quality television stations below. If you, too, believe that single responsibility produces sounder results, there may be other reasons for learning more about each other. Harrington, Righter and Parsons, Inc. New York Chicago San Francisco television — the only medium we serve WAAM Baltimore W BEN -TV Buffalo IV F MY -TV Greensboro JVDAF-TV Kansas City IVHAS-TV Louisville WTMJ-TV Milwaukee WMTW Mt. Washington Broadcasting • Telecasting November 1, 1954 • Page 39 NETWORKS' GROSS TIME SALES IN AUGUST EXCEEDED SAME MONTH IN 1953 BY 19% PIB statistics also show that in August both radio and tv had an increase over July. Tops in both radio and television: P&G. Second in tv was Gillette. In radio it was Miles Labs. GROSS NETWORK times sales last August showed considerable increases in combined totals over the same period last year, accord- ing to compilations based on Publishers In- formation Bureau reports. These trends in percentages were marked: • Combined network time sold in August was nearly 19% above August of last year. • For the eight months, Jan. -Aug., of this year, the combined network time sold was more than 10% above the similar period last year. • Compared to July 1954, the August total of gross radio network time sales maintained its level (actually showing about a 0.5% in- crease) while the total of gross tv time sales was 3% ahead. In the top 10 list of advertisers for August, the only change from the preceding month was the addition of Swift & Co. in radio, re- placing General Foods. Tv's top 10 were the same. Comparing the top 10 last August to those for the same month a year ago, General Mills, P. Lorillard and Swift & Co. replaced General Foods, Manhattan Soap and Kaiser Motors in radio. A reshuffling of three advertisers in the top 10 tv listing also occurred in August com- pared to the same month a year ago: Chrysler Corp., General Electric and General Mills re- placing Liggett & Myers, Lever Bros, and Philip Morris. Leading Tv Network Advertisers By Product Groups During August, 1954 Agriculture & Farming Apparel, Footwear & Access. Automotive, Auto Access. & Equip. Beer, Wine & Liquor Bldg. Materials, Equip. & Fixtures Confectionery & Soft Drinks Consumer Services Drugs & Remedies Entertainment Food & Food Products Gasoline, Lubricants & Other Fuels Household Equip. & Supplies Household Furnishings Industrial Materials Insurance Jewelry, Optical Goods & Cameras Office Equip., Stationery & Writing Supplies Publishing & Media Radios, Tv Sets, Phono- graphs, Musical Instru- ments & Access. Smoking Materials Soaps, Cleansers & Polishes Toiletries & Toilet Goods Transportation, Hotels & Resorts Miscellaneous Cooper, Williams & Nephews Inc. $ 8,018 International Shoe Co. 55,337 Chrysler Corp 620,421 Pabst Brewing Co. 219,840 Fedders-Quigan Corp. 20,868 Pepsi-Cola Co. 128,100 American Express Co. 38,396 Serutan Co. 408,598 Loew's Inc. 7,240 General Foods 817,664 Gulf Oil Corp. 131,082 General Electric Co. 558,263 Pacific Mills Reynolds Metals Co. Mutual Benefit Health & Acci- dent Assn. Longines-Wittnauer Watch Co. Minnesota Mining & Mfg. Co. Family Circle Inc. Philco Corp. 56,335 174,030 57,410 54,230 77,373 4,116 227,375 R. J. Reynolds Tobacco Co. Procter & Gamble Co. Gillette Co. Pan American World Airways Quaker Oats Co. 992,153 1 ,775,569 1,341,292 56,970 107,493 Leading Radio Network Advertisers By Product Groups During August, 1954 Agriculture & Farming Top Ten Radio Network Advertisers In August, 1954 Apparel, Footwear & Access. Automotive, Auto Access. & Equip. Beer, Wine & Liquor Bldg. Materials, Equip. & Fixtures Confectionery & Soft Drinks Consumer Services Drugs & Remedies Food & Food Products Gasoline, Lubricants & Other Fuels Household Equipment & Supplies Industrial Materials Insurance Jewelry, Optical Goods & Cameras Office Equip., Writing Supplies & Stationery Publishing & Media Radios, Tv Sets, Phono- graphs, Musical Instru- ments & Access. Smoking Materials Soaps, Cleansers & Polishes Toiletries & Toilet Goods Transportation, Hotels & Resorts Miscellaneous Allis-Chalmers Mfg. Co. Cat's Paw Rubber Co. General Motors Corp. Anheuser-Busch Inc. Johns-Manville Corp. William Wrigley Jr. Co. Am. Tel. & Tel. Co. Miles Labs General Mills The Texas Co. Philco Corp. Reynolds Metals Co. Prudential Ins. Co. of America Quality Goods Mfrs. Inc. Minnesota Mining & Mfg. Co. First Church of Christ Scientist RCA P. Lorillard Co. Procter & Gamble Co. Gillette Co. State of Florida A. F. of L. $ 34,423 31,327 266,246 153,062 103,486 170,801 78,426 440,149 327,692 143,656 78,140 6,900 68,638 11,221 68,904 17,638 72,451 281,458 551,794 412,311 33,000 116,572 1 Procter & Gamble Co. $ 913,733 2. Miles Labs 440,149 3. Gillette Co. 412,311 4. General Motors Co. 334,711 5. General Mills 334,523 6. Colgate-Palmolive Co. 316,169 7. Lever Brothers 284,069 8. P. Lorillard Co. 281,458 9. Sterling Drug Co. 266,006 10. Swift & Co. 231,818 Top Ten Tv Network Advertisers In August, 1954 1. Procter & Gamble Co. $2,006,051 2. Gillette Co. 1,341,292 3. Colgate-Palmolive Co. 1,213,313 4. R. J. Reynolds Tobacco Co. 992,153 5. American Tobacco Co. 871,975 6. General Foods Corp. 817,664 7. Chrysler Corp. 620,421 8. P. Lorillard Co. 614,252 9. General Mills 563,034 10. General Electric Co. 558,263 Gross Tv Network Time Sales by Product Groups for August and January-August, 1954, Compared to 1953 August Jan. -Aug. August Jan. -Aug. 1954 1954 1953 1953 Agriculture & Farming $ 8,018 $ 91,510 $ $ 4,303 Apparel, Footwear & Access. 176,241 1,968,641 117,614 1 ,523,655 Automotive, Auto Access. & Equip. 1,933,657 17,614,552 1,543,040 11,884,278 Beer, Wine & Liquor 622,113 4,531,509 367,757 3,163,068 Bldg. Materials, Equip. & Fixtures 27,309 975,461 1 36,655 Confectionery & Soft Drinks 239,980 3,797,248 231,014 3,457,310 Consumer Services 76,220 553,196 25,512 393,102 Drugs & Remedies 1,137,254 8,940,968 561,749 5,701 ,429 Entertainment 7,240 7,240 11,428 1 1 ,428 Food & Food Products 5,203,210 40,296,679 3,347,824 25,641,816 Gasoline, Lubricants & Other Fuels 228,298 2,022,256 121,532 1 ,909,784 Horticulture 23,406 6,113 Household Equip. & Supplies 1,810,855 16,517,742 1,319,164 1 1 ,360,479 Household Furnishings 147,659 2,559,674 24,370 1,554,885 Industrial Materials 408,562 3,853,275 150,557 2,712,676 Insurance 57,410 1,015,337 106,282 786,114 Jewelry, Optical Goods & Cameras 88,324 1,665,080 135,193 1,744,582 Office Equip., Stationery & Writing Supplies 272,165 2,994,471 95,652 847,316 Publishing & Media 7,922 88,400 18,372 203,130 Radios, Tv Sets, Phonographs, 2,321,841 Musical Instruments & Access 273,713 5,155,710 252,328 Retail Stores & Direct by Mail 42,345 23,175 Smoking Materials 3,559,233 27,827,077 2,979,051 22,810,870 Soaps, Cleansers & Polishes 2,798,209 22,057,039 1,889,385 14,341,635 Sporting Goods & Toys 42,502 51,723 Toiletries & Toilet Goods 4,366,977 29,537,877 2,822,860 22,983,868 Transportation, Hotels & Resorts 56,970 694,400 222,774 Miscellaneous 157,392 1,749,193 155,277 1 ,484,076 TOTALS $23,664,931 $196,622,788 $16,275,961 $137,282,085 Source: Publishers Information Bureau. Page 40 • November 1, 1954 Gross Radio Network Time Sales by Product Groups for August and January-August, 1954, Compared to 1953 August Jan. -Aug. August Jan. -Aug. 1954 1954 1953 1953 Agriculture & Farming $ 41,254 $ 574,075 $ 95,347 $ 791 ,392 Apparel, Footwear & Access. 42,548 387,315 34,765 644,437 Automotive, Auto Access. & Equip. 793,859 6,583,729 678,889 4,377,526 Beer, Wine & Liquor 364,166 2,271,737 129,700 1,162,042 Bldg. Materials, Equip. & Fixtures 111,719 1,172,274 200,361 908,638 Confectionery & Soft Drinks 364,166 2,271 ,737 232,657 2,039,307 Consumer Services 128,848 922,991 151,524 1,617,021 Drugs & Remedies 1,001,656 11,983,004 1,434,597 14,302,943 Entertainment 269 Food & Food Products 2,087,751 19,371,251 2,456,575 24,080,891 Gasoline, Lubricants & Other Fuels 451,256 3,717,968 396,179 3,276,989 Horticulture 124,643 107,324 Household Equip. & Supplies 249,235 2,537,028 532,311 4,822,833 Household Furnishings 224,901 169,219 1,414,003 industrial Materials 6,900 393,067 5,404 739,231 Insurance 184,946 1,514,840 234,159 1,395,598 Jewelry, Optical Goods & Cameras 11,221 749,858 19,500 565,370 Office Equip., Stationery & Writing Materials 68,904 824,764 366,312 Political 302 Publishing & Media 18,138 422,727 17,854 149,948 Radios, Tv Sets, Phonographs, Musical Instruments & Access 84,823 1 ,237,048 217,745 1 ,545,665 Retail Stores & Direct by Mail 1,545 10,506 Smoking Materials 612,733 6,987,148 875,960 10,123,313 Soaps, Cleansers & Polishes 1,017,624 9,797,316 1,268,219 10,176,561 Sporting Goods & Toys 294 Toiletries & Toilet Goods 1,244,996 13,338,827 1,964,739 17,926,953 Transportation, Hotels & Resorts 42,280 695,064 79,241 554,708 Miscellaneous 840,780 6,099,467 509,804 3,602,344 TOTALS $ 9,629,232 $93,755,875 $11,706,295 $106,701,855 Source: Publishers Information Bureau. Broadcasting • Telecasting MOT ABC brings Walt Disney to TV. . . and Disney brings new sponsors to ABC Last Wednesday you saw ABC's latest premiere of the fall season and the most eagerly awaited: Walt Disney's "Disneyland." Here's a show that literally has everything: fantasy, realism, adventure, documentary . . . and three alert sponsors (two new to the network) who signed up practically before the ink was dry on the storyboards. What a show! What a showman! What a fitting climax to a Fall season filled with new programs, new sponsors, new excitement on ABC ! You're in smart company on ABC-TV AMERICAN BROADCASTING COMPANY WALT DISNEY PRODUCTIONS World Rights Reserved Census Bureau Figures Show West Gained Most NEVADA, Arizona and Florida led the nation in their percentage population gain between the time the last census was taken in April 1950, and July 1, 1954, according to provisional estimates issued by the Census Bureau. Taking the figures by regions, the West was found to have the largest percentage gain, 13.9%. Largest gain in actual population, by states, was recorded in California where 1,800,- 000 persons were added in the four-year period. Florida ranked second with an increase of 707,- 000 persons. The estimate for each state was obtained "by adding to the civilian population on April 1, 1950, an estimate of births, (2) adding or subtracting an estimate of net civilian migra- tion, and (3) subtracting estimates of civilian deaths and of the movement of civilians into the Armed Forces," according to the Census Bureau. Following are estimates by regions, divisions and states (persons in the armed forces sta- tioned in each area are excluded) : Percent Region 1 ncrease and State July 1, '54 April 1, '54 Decrease United States M 59,084,000 1 49,634,000 +6.3 REGIONS: Northeast 41,029,000 39,344,000 +4.3 North Central 46,901,000 44,369,000 +5.7 South 49,214,000 46,653,000 +5.5 West 21,940,000 19,269,000 +13.9 NORTHEAST: New England 9,732,000 9,261,000 +5.1 Middle Atlantic 31,297,000 30,083,000 +4.0 NORTH CENTRAL: East North Central 32,427,000 30,337,000 +6.9 West North Central 14,474,000 1 4,032,000 +3J SOUTH: South Atlantic 22,398,000 20,860,000 +7.4 East South Central 11,553,000 11.412,000 +1.2 West South Central 15,263,000 14,380,000 +6.1 WEST: Mountain 5,634,000 5,021,000 +12.2 Pacific 16,306,000 14,248,000 +14.4 NEW ENGLAND: Maine 916,000 912,000 +0.4 New Hampshire 528,000 531,000 —0.7 Vermont 383,000 378,000 +1.5 Massachusetts 4,906,000 4,665,000 +5.2 Rhode Island 790,000 774,000 +2.1 Connecticut 2,210,000 2,001,000 +10.4 MIDDLE ATLANTIC: New York 15,368,000 14,801,000 +3.8 New Jersey 5,174,000 4,802,000 +7.8 Pennsylvania 10,755,000 10,480,000 +2.6 EAST NORTH CENTRAL: Ohio 8,535,000 7,938,000 +7.5 Indiana 2 4,203,000 3,932,000 +6.9 Illinois 9,106,000 8,672,000 +5.0 Michigan 7,010,000 6,361,000 +10.2 Wisconsin 3,574,000 3,433,000 +4.1 WEST NORTH CENTRAL: Minnesota 3,098,000 2,981,000 +3.9 Iowa 2,636,000 2,621,000 +0.6 Missouri 4,115,000 3,952,000 +4.1 North Dakota 635,000 620,000 +2.6 South Dakota 659,000 650,000 +1.5 Nebraska 1,358,000 1,322,000 +2.8 Kansas 1,972,000 1,887,000 +4.5 SOUTH ATLANTIC: Delaware 362,000 318,000 +13.8 Maryland 2,522,000 2,306,000 +9.4 Dist. of Columbia 820,000 769,000 +6.6 Virginia 3,418,000 3,220,000 +6.1 West Virginia 1,946,000 2,005,000 —2.9 North Carolina 4,162,000 4,014,000 +3.7 South Carolina 2,171,000 2,096,000 +3.6 Georgia 3,561,000 3,402,000 +4.7 Florida 3,436,000 2,729,000 +25.9 EAST SOUTH CENTRAL: Kentucky 2,928,000 2,913,000 +0.5 Tennessee 3,344,000 3,281,000 +1.9 Alabama 3,100,000 3,053,000 +1.5 Mississippi 2,180,000 2,164,000 +0.7 WEST SOUTH CENTRAL: Arkansas 1,891,000 1,908,000 —0.9 Louisiana 2,901,000 2,670,000 +8.6 Oklahoma 2,232,000 2,218,000 +0.6 Texas 8,240,000 7,584,000 +8.6 ABC CBS MBS NBC TOTAL SeDt. 1954 $ 2,267,810 4,083,940 1,523,161 2^98,635 $10,473,546 NETWORK RADIO Sept. 1953 S 2,156,806 4,990,142 1 ,792,736 3,205,675 512,145,359 MOUNTAIN: Montana 624,000 589,000 +5.9 611,000 588,000 +3.9 NrVy om ing 302,000 282,000 +7.2 Co 1 orado 1,408,000 1,307,000 +7.7 New Mexico '752^000 668,000 —12.7 Arizona 974,000 742,000 -^31.3 Utah 753,000 687,000 +9.5 Neva da 209^000 157,000 -33.1 PACIFIC: Wa s h i n g t o n 2,459,000 2,317,000 —6.1 Oregon 1 ,634,000 1,519,000 +7.6 California 12,213,000 10,413,000 —17.3 Alaska 171,000 108,000 -57.6 Hawaii 484,000 477,000 +1.4 Puerto Rico 2,221,000 2,205,000 +0.7 Canal Zone 42,000 43,000 —3.7 Virgin Islands 22,000 26,000 —16.6 1 Estimated total population of the eluding Armed Forces overseas for 162,414,000. 2 Estimated civilian population of 1, 1952, is 4,086,000. This estimate is figure published in "Current Populatio P-25, No. 97, and is based on recent! school data for the State. United States in- July 1, 1954, is Indiana for July a revision of the n Reports," Series y corrected public Full Politz Report Issued on Set Census TOTAL of 96.4% of U. S. households have radio or television sets in working order. This is one of the findings in the full report on the radio and tv set census conducted by Alfred Politz Research Inc. for the Advertising Research Foundation, the ARF said Friday in announcing that the full report — which was summarized by ARF a few weeks ago [B«T, Sept. 27] — had now been published and is being distributed in copyrighted form to all ARF sub- scribers. Titled National Survey of Radio and Tele- vision Sets Associated With U. S. Households — May 1954, the report contains 78 tables. It is based on personal interviews completed in 11,020 households located in 1,014 different sample segments distributed over 140 counties in 70 primary sampling units. The survey was requested and underwritten by ABC, CBS Radio, MBS, NBC, and Broadcast Advertising Bureau, and was supervised and validated by ARF. Objectives, design and scope of the study were approved by the ARF technical committee ■ under Arno H. Johnson of J. Walter Thompson Co. ARF staff members observed actual inter- viewing in 25 primary sampling areas across the U. S., and ARF supervision and validation also included the checking of tabulations and the preparation of the report. The committee that supervised the project is headed by Harper Carraine, CBS Radio, and includes G. S. Brady, General Foods; E. L. Deckinger, Biow Co., and Kevin Sweenev, BAB. CBS RADIO-TV TIME SALES STAY ON TOP Latest Publishers Information Bureau tabulations show NBC trailing CBS by over AVi mil- lion for September time sales. CBS continued ahead of NBC in both radio and tv network time sales in September by a combined total of nearly S17 million to more than $12 million, according to Publishers In- formation Bureau tabulations. These figures, however, representing gross time charges, showed NBC to have narrowed the gap slightly over the $16 million to $10 million recorded in August [B»T, Oct. 4]. Each of the four tv networks showed a gain in billings over September a year ago. Network totals were $26,045,177 for September this year compared to $18,395,406 the same month last year. ABC Radio, which had showed an increase in radio billings for August over that month last year, again boosted its figure for September over the 1953 September total. Its standing as second place among radio networks in August failed to repeat in September with NBC Radio again assuming that ranking. ABC Radio continued as the only radio net- work continuing greater billings in 1954 than in 1953 with a January-September total of $21,- 697,255 topping slightly its $21,502,319 billings for the same period in 1953. Total network tv billings for January-Sep- tember were $222,671,874, well ahead of the $155,921,940 total scored in the similar period last year. Radio network billings for the period showed 1954 to be $104,141,823 compared to $118,853,724 in 1953. NETWORK RADIO TOTALS TO DATE ABC CBS MBS NBC TOTAL Jan. S 2,830,654 S 5,166,174 S 1,896,925 $ 3,391,873 $ 13,285,626 Feb. 2,494,737 4,749,512 1,783,452 3,176,849 12,204,550 March 2,764,547 5,456,351 2,034,961 3,639,218 13,895,137 April 2,367,636 5,044,943 1,891,998 2,962,839 12,267,416 May 2,307,029 5,116,152 1,908,198 2,780,725 12,112,104 June 2,405,994 4,181,677 1,558,196 2,618,614 10,764,481 July 2,098,823 3,847,837* 1,481,767 2,127,192 9,555,619* Aug. 2,160,025 3,871,405* 1,476,383 2,075,531 9,583,344* Sept. 2,267,810 4,083,940 1,523,161 2,598,635 10,473,546 TOTAL S21, 697,255 $41,517,991 $15,555,041 $25,371,536 $104,141,823 NETWORK TELEVISION TOTALS TO DATE ABC CBS DuM NBC TOTAL Jan. S 2,780,574 S 10,713,329 $1,445,608 $10,116,937 S 25,056,448 Feb. 2,502,372 9,865,481 1,108,157 9,368,148 22,944,158 March 2,640,699 11,379,631 1,205,526 10,981,690 26,207,546 April 2,554,484 10,921,640 1,068,374 10,802,535 25,347,033 May 2,411,656 11,488,168 988,350 11,033,987 25,922,161 June 2,317,879 11,448,180 778,920 9,990,729 24,535,708 July 2,310,281 11,861,534 623,455 8,149,533 22,944,803 Aug. 2,514,815 12,275,908 820,633 8,057,484* 23,668,840* Sept. 2,660,601 12,874,533 802,721 9,707,322 26,045,177 TOTAL 322,693,361 SI 02,920,404 S8,841,744 $88,208,365 $222,671,874 * Revised as of Oct. 28, 1954. Jan. -Sept. 1954 S 21,697,255 41,517,991 15,555,041 25,371,536 $104,141,823 Jan. -Sept. 1953 S 21,502,319 45,944,158 1 6,755,203 34,652,044 $118,853,724 ABC CBS DuMONT NBC TOTAL Sept. 1954 $ 2,660,601 12,874,533 802,721 9,707,322 S26,045,177 NETWORK TELEVISION Sept. 1953 $ 1,376,017 8,503,620 678,302 7,837,467 SI 8,395,406 Jan. -Sept. 1954 S 22,693,361 1 02,928,404 8,841,744 88,208,365 $222,671,874 Jan. -Sept. 1953 $ 13,796,753 67,946,521 7,504,178 66,674,488 $155,921,940 Page 42 • November 1, 1954 Broadcasting • Telecasting Free KCMO Feature Foods Merchandising sales a cinch! makes . . . if you're selling a grocery store product in the Kansas City Market. Here's the merchandising you get FREE in 200 high -volume independent and chain markets: 1. Point-of-purchase merchandising —a minimum of 200 store calls in 13 weeks. 2. A minimum of 75 special one-week displays in top-volume stores each 13 weeks. 3. 50 days of Bargain Bar promotions each 13 weeks, plus demonstrating, sampling, coupon- ing, distribution of recipes or product literature. 4. Full reports twice each cycle on all activity in each individual store. Nothing is left to chance— the KCMO Feature Foods merchandising staff works in the stores, actually handles the promotion, arranges shelf displays and stocks, pushes your product at the Bargain Bar, and reports fully on every step! Wrap up the Kansas City market now for your product by calling KCMO or your nearest Katz Agency representative. KANSAS CITY, M0. Affiliated with Better Homes and Gard ens and Succesful Farming Magazines— the Katz Agency, representatives KCMO 50,000 WATTS Broadcasting • Telecasting November 1, 1954 • Page 43 TRADE ASSNS. ATTENDANCE UP AT DISTRICT MEETS Over 100 more delegates registered for the first 15 NARTB district meetings this year than did for the corresponding time last year. District 16 calls for realignment of districts. MARKED UPTURN in attendance at NARTB district meetings was noted in the last two weeks as the annual autumn schedule neared an end. Total registered attendance of delegates was 1,436 for 15 meetings compared to 1,333 for the same districts last year. Districts 10 (Iowa, Mo., Neb.,), 4 (Va., D. C, N. C, S. C.) and 17 (Wash., Ore., Alaska) showed the largest increases over last year, the increases running 34, 31 and 28 registrants, respectively. The final leg of the meetings resumes Thurs- day when District 12 (Kan., Okla.) meets at Ponca City, Okla. Director Cy Casper, WB-BZ Ponca City, will be presiding at his first meeting since his election to the post. The 17-meeting series ends Nov. 9-10 when District 13 (Texas) meets at Houston, with Kenyon Brown, KWFT Wichita Falls, as director. District 16 (Ariz., So. Calif., Nev.) met Monday-Tuesday at Phoenix followed by Dis- trict 14 (Mountain States) at Denver Thurs- day-Friday. DISTRICT 16 REALIGNMENT of the NARTB geographic breakdown of the nation into 17 separate dis- tricts was advocated last week as District 16 (Ariz., So. Calif., Nev.) held a Monday-Tues- day meeting at Camelback Inn, Phoenix. A resolution was adopted asking the NARTB board to re-examine the lineup so districts "conform insofar as possible with areas of common interests and mutual problems." Re- vised districting has been urged frequently by broadcasters in the last decade, with only minor changes having been made although a number of new breakdowns have been sub- mitted to the board in this period by C. E. Arney Ir., secretary-treasurer. Albert D. Johnson. KOY Phoenix, presided at the District 17 meeting as district director. Named to the resolutions committee were Cliff Gill, KBIG Hollywood, chairman; Harper Phil- lips. KVOA Tucson, and Howard Stalnaker, KPHO Phoenix. Other resolutions followed the general pattern of the 1954 series. E. K. Hartenbower. KCMO Kansas City, vice chairman of the NARTB board and District 10 director, appeared as radio guest speaker. Call- ing radio "the new advertising medium," he said 100,920,000 radio sets have been sold in the last five years compared to 28,450,000 tv sets, with radio having 98.3% home saturation com- pared to 63% for tv. He added that 32% of homes have two radios and 23% three to seven sets, plus 29 million car radios. Radio is a mature industry, Mr. Hartenbower said, and is growing within the area of its total existing market rather than expanding its boundaries. Jack Harris, KPRC-TV Houston, appeared as tv guest speaker, a role he had previously filled at the current series in the far West [B«T, Oct. 25]. RCA held its usual coffee club ses- sions and was host at cocktails. DuMont, too, was host at cocktails. Taking part in a tv roundtable were Mr. Har- ris; James T. Aubrey Jr., KNXT (TV) Los An geles; George Whitney, KFMB-TV San Diego; Colin Selph, KEYT (TV) Santa Barbara; Rich- ard B. Rawls, KPHO-TV Phoenix; Richard Lewis, KVAR (TV) Phoenix; John Merino, KFSO-TV San Diego, and Charles Garland, KOOL-TV Phoenix. DISTRICT 14 WITH attendance of 120, nearly double the 1953 registration, Mountain States broadcasters met Thursday-Friday at the Brown Palace Hotel, Denver. Walter Wagstaff, KIDO Boise, Idaho, presided as district director. Participating in a panel discussion Thursday were James D. Russell, KVOR Colorado Springs; Henry Fletcher, KSEI Pocatello; J. P. Wilkins, KFBB Great Falls; A. M. Caldwell, KOAT-TV Albuquerque; George Hatch, KALL Salt Lake City; William C. Grove, KFBC Cheyenne. Guest speaker at the tv session was Robert W. Ferguson, WTRF-TV Wheeling, W. Va. On the Friday panel were G. Bennett Larson, KTVT (TV) Salt Lake City; Tom Breen, KFEL-TV Denver; C. N. Layne, KID-TV Idaho Falls, E. K. Hartenbower, KCMO Kan- sas City, was guest radio speaker. Named to the resolutions committee were Rex Howell, KFXJ Grand Junction; Ian Elliott, KATL Miles City; Frank Mclntyre, KLIX Twin Falls, and Don Hathaway, KSPR Casper, Wyo. Gussner Elected ND6A Head PAUL C. GUSSNER, KGCU Mandan, was elected president of the North Dakota Broad- casters Assn., succeeding F. E. Fitzsimonds, KFYR Bismarck, at the NDBA's Oct. 16 meet- ing. Other officers elected were Chester Reiten, KSJB Jamestown, vice president, and William Hurley, KXJB-TV Fargo, secretary-treasurer. Elected to the board were Mr. Hurley; Jack Dunn, WDAY Fargo, and Garry Fox, KFGO Fargo. DESERT MURAL provides backdrop for this broadcast group at NARTB's District 16 group at Phoenix (I to r): seated, George Whitney, KFMB San Diego; Glenn Snyder, WLS Chicago; Mrs. Charles Garland and Mr. Garland, KOOL Phoenix; Jack Harris, KPRC Houston; standing, Richard Lewis, KTAR Phoenix; Al Johnson, KOY Phoenix, district director; Harold E. Fellows, NARTB, and Richard Rawls, KPHO Phoenix. ANOTHER District 16 delegate group (seated, I to r): Mrs. Howard Loeb and Mr. Loeb, KRIZ Phoenix; Mrs. Richard Hooper and Mr. Hooper, RCA Camden. Standing, Lee Little, KTUC Tucson; Robert Myers, DuMont; E. K. Hartenbower, KCMO Kansas City; Don Davis, KMBC Kansas City; Calvin J. Smith, KFAC Los Angeles. Page 44 November 1, 1954 Broadcasting Telecasting Tonight and every Wednesday, Disney's sure-fire appeal will draw millions to ABC "Disneyland" wraps up in one bright, shiny package all the showmanship, imagination, and fabulous drawing-power (pun intended) that put Disney on top of the entertainment world. And there is no age limit to his unique appeal. The three canny sponsors (American Motors, Derby Foods, and the American Dairy Association) are well aware of this. Through this delightful show, they'll make firm friends with the whole family. And so, of course, will ABC. You're in smart company on ABC-TV AMERICAN BROADCASTING COMPANY 0*WALT CKSNEY PRODUCTIONS Worid Rights Reserved SMPTE DISCUSSES COLOR TV COSTS TECHNICAL problems of tv received major attention on the agenda of nearly 900 members of the Society of Motion Picture and Tv En- gineers, in convention a fortnight ago in Los Angeles, with discussion and demonstration of color tv, tape use, large screen video and tv filming. Technological problems need no longer de- termine whether or not a tv film producer shoots in color, Sidney Solow, vice president and general manager, Consolidated Film In- dustries, Hollywood, told a color video session. The sole consideration today is if the project can financially sustain the additional costs — Wickes Engineering and Construction Co. John G. Frayne, director of research, Westrex Corp., Hollywood was elected 1955 president by the SMPTE membership, with Barton Kreuzer, RCA, Camden, N. J., executive vice president; Norwood L. Simmons, Eastman Kodak Co., Los Angeles, editorial vice president; Byron Roudabush, Byron Inc., Washington, convention vice president; and Edward S. Seeley, Altec Service, Los Angeles, secretary. Honored with SMPTE fellowship awards were Philip G. Caldwell, John R. Clark Jr., Albert A. Duryea, Ralph H. Heacock, Armin J. Hill, Lester Isaac, U. B. Iwerks, George Lewin, Everett Miller, Harry F. Olson, Richard H. Ranger, Reid H. Ray, Hazard E. Reever, Ralph A. Teare, R. Edward Warn and James L. Wassell. ANNUAL technical awards of the Society of Motion Picture & Television Engineers are presented at the society's 76th semi-annual convention in Los Angeles by Herbert Barnett (I), SMPTE president. Recipients of the awards were (I to r) Ray D. Kell, David Sarnoff Gold Medal award; Lorin D. Grignon, Samuel L. Warner Memorial award, and Armin J. Hill, SMPTE Journal award. estimated at about $5,000 for a half-hour film — to cover increased expense of color film, processing, make-up and wardrobe, Mr. Solow said. New editing methods now used by Consoli- dated make possible optical effects, including lap dissolves and fades, at great savings to color tv film producers, he added. Magnetic sound for color tv film is now possible with the development of the 16mm Magnastriper, a smaller version of equipment presently used to produce stereophonic sound for theatrical Cinemascope productions, accord- ing to Edward Schmidt, Reeves Soundcraft Inc., New York. A new large-screen color tv projection sys- tem developed by RCA was described and demonstrated at the meet by John Volkman, from a paper by L. L. Evans and R. V. Little, RCA theatrical equipment engineers. The new theatre tv is basically an adaption of the RCA monochrome system now installed in nearly 100 theatres, with additional optical system, video amplifiers, decoder units and added power, Mr. Volkman said. Other technical discussions included the use of tv in combat tactical situations, by Capt. Hugh C. Oppenheimer, chief, Tv Branch, U. S. Army Pictorial Service; "Colormetric Aspects of Tv Color Film Pickup," by Skipwith Wathey, General Precision Laboratories; "Multi-Chan- nel Tv Relay Stations," by George R. Sutherlen, U. S. Naval Ordnance Test Station, China Lake, Calif., and "Test Instruments for Color Tv," by John W. Million and Robert K. Hunsicker, 300 Attend RTES Seminar On Timebuying, Selling A TURNOUT of some 300 persons for the first session in the Radio & Television Execu- tives Society's "Timebuying and Selling Semi- nar" in New York last Tuesday was described by leaders as "most heartening." The seminar, consisting of 13 luncheon meetings held Tuesdays at Toot Shor's restau- rant, was conceived by RTES to serve "the newer elements in the business" particularly and at the same time to be "a valuable re- fresher for veterans of buying and selling the broadcast media." The first session, last week, was devoted to "audience research" and featured Ward Dorrell, research director of John Blair & Co., and Donald Coyle, ABC director of television re- search, in discussions of "what audience measurements are — and aren't," developing the background and growth of rating services gen- erally and of the various techniques which have been and are employed. Gordon Gray, WOR-AM-TV, was moderator. Several other sessions will be devoted to audience research, and other meetings will ex- plore such subjects as qualitative research, en- gineering factors, agency practices, sales prac- tices, networks and how they work, spot sales, markets, merchandising, and color. The roster of speakers includes industry leaders who will discuss their particular fields. Registration fee is $2 for the entire course, with luncheon costs at $3.50 per person per meeting. BAB Plans for Board, Stockholders Meetings A ROUND of meetings of BAB nominating, finance and executive committees was held last week at the Ambassador Hotel in New York preparatory to the Nov. 16 board and stock- holders meetings, also to be held in New York. The nominating committee, which decided some time ago to recommend Joseph Baudino, Westinghouse Broadcasting Co., as chairman of the BAB board, reportedly settled on three other nominations to board membership, but their identities were not disclosed. Mr. Bau- dino, who is chairman of BAB's executive com- mittee, would succeed Charles C. Caley, WMBD Peoria, 111. Chairman of the nominating com- mittee is John Patt, WJR Detroit. In its session, the finance committee, headed by Mr. Caley in the absence of Ward Ingrim, Don Lee Broadcasting System, reviewed BAB's budget for the second half of its fiscal year ending March 31, 1955. It is expected the committee will recommend board approval of a 7% increase over the first half year's budget. The group also reviewed suggestions of the executive committee for accelerating BAB's progress toward a million dollar budget. The executive committee, meanwhile, pre- pared details for the Nov. 16 board meeting. It also went over BAB's plans for a spring con- vention, explained sales clinics and other exten- sions of service it provides its members. A 20-man plans committee, headed by Don- ald Thornburgh. WCAU Philadelphia, was to meet Friday to sift BAB's plans for the second half of the year and report on eight major projects on which BAB's management has asked help or suggestions. Pioneers Fete Heising, Espenschied, Thomas MORE than 150 members and guests of the Radio Pioneers, including some 50 delegates to the National Assn. of Educational Broadcasters convention (see story page 44), were on hand for a dinner meeting of the club in New York last Wednesday night. FCC Commissioners Rosel H. Hyde, E. M. Webster, and Frieda Hennock were among the dignitaries on hand for the festivities, presided over by Frank Silvernail of BBDO as president of the New York chapter and Arthur Church, formerly of KMBC Kansas City, as national president. Citations were presented to Raymond A. Heising "for a noteworthy radio career of 44 years and his invention of the system of modu- lation utilized in almost every standard broad- casting station in the world"; to Lloyd Espen- schied "for his brilliant 45-year radio career which included pioneering development of sys- tems of voice communication and the coaxial cable," and to newsman Lowell Thomas "for a vivid chronicle, day by day, over 25 years, of the news of the world he has traveled so widely, always factual and dispassionate, but delivered with a human warmth which makes him a be- loved figure to millions." Dr. Heising and Mr. Espenschied were key engineers of Bell Labs for many years before they retired. The presen- tations were made by William S. Hedges, NBC vice president. C. E. Butterfield, retiring radio-tv editor of the Associated Press, was presented a radio by G. W. (Johnny) Johnston of the National Assn. of Mfrs. on behalf of the Pioneers Club. Entertainment, arranged by program chair- man Irene Wicker, included skits featuring Mr. Thomas, H. V. Kaltenborn, Lanny Ross and others. Page 46 • November 1, 1954 Broadcasting • Telecasting GOLDEN GATE meeting of NARTB District 15 found this group in a corner of the meeting room (I to r): seated, J. G. Paltridge, KROW Oakland; Don Pontius, Robert Meeker & Assoc.; Morris Mindel, KGST Fresno; Ken Hildebrandt, KEAR San Mateo; standing, Ralph Brunton, radio consultant; A. E. Joscelyn, KOVR-TV Stockton, and Pierre Weis, World Broadcasting System. Fund for the Republic To Probe Entertainment Ford Foundation unit's study, principally of hiring and firing practices, is a fair bet to cover radio and television. THE EXISTENCE— and if so, to what extent — of boycotting, black-listing and censorship in the radio-tv field will be explored as part of a $100,000-budgeted study to be made by The Fund for the Republic, an agency established in December 1952 as an independent unit of the Ford Foundation. Robert M. Hutchins, president of the Fund, said Oct. 22 that the organization will sponsor "a study of civil liberties in the entertainment industry, with special reference to hiring and firing practices." W. H. Ferry, the Fund's vice president, told B»T last week in New York that it would be "fair to say" the study would encompass the radio and tv field. The entertainment industry phase of the civil liberties program of the Fund is but one of many which have been in the process of ex- ploration since the allocation more than a year ago of $15 million for an overall study [B*T, March 2, 1953]. This is the first time that the Fund has nar- rowed the scope of any inquiry specifically to the "entertainment industry." It was learned that the Fund already has been active in touching the field on the ques- tion of whether it should sponsor a study. As yet, no personnel nor staff has been assigned to the study. Fund spokesmen said "further announcements" as to staffing will be made as appointments and scope of the study are de- cided by the Fund's board of directors. De- cisions may be made within a month, it was said. The 13-man board is chairmanned by Paul Hoffman, board chairman of Studebaker- Packard. George Shuster, president of Hunter College, is vice chairman. The other 11 mem- bers of the board are leading educators and industrialists. Among other projects being directed by the Fund are studies on restrictions and assaults upon academic freedom, due process and equal protection of the laws and protection of the rights of minorities. Asked if the controversial Red Channels which in 1950 published names of radio-tv people, including performers, writers, produc- ers, directors, etc., with associations of alleged memberships in "subversive" organizations, and which created a stir throughout the industry, would enter the study, a Fund spokesman said "all aspects most likely will be studied." Actually, three matters in all must be ascer- tained by the directors before the Fund actively begins its study: (1) extent of the study, (2) method it will pursue and (3) personnel to direct it. Mr. Hutchins' announcement described the Fund as "an independent organization whose activities are directed toward the elimination of restrictions on freedom of thought, inquiry, and expression in the U. S., and the develop- ment of policies and procedures best adapted to protect those rights." The Fund's head- quarters are in New York. Louisiana Assn. to Meet AUTUMN meeting of the Louisiana Assn. of Broadcasters will be held Nov. 12-13 at the Jung Hotel, New Orleans. Maurice Mitchell, president of Encyclopaedia Britannica Films, and Charles H. Tower, NARTB employe- employer relations manager, will speak on business and economic problems. Ken Davis of the New Orleans AP bureau will head a panel on salability of news. John Arthur, Ar- thur Adv. Agency, New Orleans, also will speak. Business meeting will be held the sec- ond morning, with election of officers sched- uled. Willard L. Cobb, KALB Alexandria, is association president. Other officers are Frank H. Ford Jr., KENT Shreveport, vice president, and Dierrell Hamm, KANE New Iberia, secretary-treasurer. Committee Named to Plan Week Honoring Advertising PLANS for National Advertising Recognition Week, proclaimed for February 1955 by U. S. Commerce Secretary Sinclair Weeks and jointly sponsored by the Advertising Assn. of West and the Advertising Federation of America, will be formed by a committee consisting of: Robert J. McAndrews, vice president-com- mercial manager, John Poole Broadcasting Co., Hollywood, and president. Southern California Broadcasters Assn.; Glad Hall Burnside, account executive, KRKD Los Angeles; Frank Crane, managing director, Southern California Broad- casters Assn.; Robert Coleson, western represent- ative, Advertising Council, Hollywood, and presi- dent, Hollywood Advertising Club; Glen Carter, vice president. Bank of America, Los Angeles, and president, Los Angeles Advertising Club; Leland Phillips, manager, Homer Laughlin En- terprises and former Los Angeles Ad Club presi- dent; Jacqueline Britton, president, Los Angeles Advertising Womens Club and publicity manager, Smalley, Levitt & Smith Inc., Los Angeles ad- vertising agency; Floyd Maxwell, managing di- rector, Los Angeles Newspaper Publishers Assn.; and Harlan Palmer Jr., assistant publisher, Hollywood Citizen-News. Committee appointments were made by John Kemp, Hollywood advertising agency owner and senior AAW vice president, who stated appointments were confined to the Los Angeles metropolitan area to facilitate planning for event. The Los Angeles office of Young & Rubicam Inc. has volunteered its services and will pre- pare all advertising and publicity for the event under supervision of account executive Eric Lefner, Mr. Kemp announced. Cady Named Assistant To Bronson at NARTB CHARLES S. CADY, recently producer-pub- lic service director of WBNS-TV Columbus, Ohio, has been named assistant to Edward H. Bronson, NARTB director of Television Code affairs, He succeeds Bette Doolittle, who has joined P. Bal- lantine & Sons, New- ark, N. J., in the public affairs depart- ment. Mr. Cady joins NARTB Nov. 1. His activity will deal with monitoring of tv programs and other administrative assignments. He has MR. CADY been with WBNS- TV five years and during World War II served four years in the Signal Corps, being discharged as a captain. He is a graduate of Ohio State U. and was a tv production instructor in the speech depart- ment. In Columbus he was chairman of the Junior Chamber of Commerce public relations committee and board member of the Columbus Council of Churches. Colorado Broadcasters Meet PARTICIPATION of broadcasters in civil de- fense was reviewed at a meeting of Colorado Broadcasters Assn. held Wednesday just prior to the NARTB District 14 meeting in Denver. About 50 delegates attended the state meeting, with James D. Russell, KVOR-KKTV (TV) Colorado Springs, presiding as association pres- ident. FCC Comr. John C. Doerfer reviewed regulatory problems at the luncheon meeting. Officers of the association include Frank Bishop, KFEL Denver, vice president, and Elwood Meyer, KYOU Greeley, secretary-treasurer. Page 48 • November 1, 1954 Broadcasting • Telecasting This SOIL grows bigger crops- makes better markets! WDAY FARGO, N. D. NBC • 5000 WATTS • 970 KILOCYCLES FREE & PETERS, INC. Exclusive National Representatives Here are some basic facts about the fabulous Red River Valley that you ought to know. First, read what the Encyclopedia Americana says: "The surface of the land in North Dakota is made up of three broad steps of prairies, rising half a mile in altitude as they cross the state from east to west. The eastern and lowest step is the fertile and level Red River Valley. The soil in the Red River Valley is among the most fertile in the world." The Americana hit it on the head. Our hayseeds obviously don't need magic to make farming pay big dividends. The Valley's rich black top-soil averages 16" in depth, and believe us, "no other region in America can make that statement". The result — average gross farm income in the Red River Valley is $9518, as compared with the national average of $6687. Also, annual per-family retail sales average $4164, as against $3584 for the rest of the U.S. Right plumb in the heart of the Valley is Fargo — home of WDAY, and the shopping and trading center for a 26-county market which contains almost half a million people. Many of these facts must have rubbed off on you advertisers long ago, because you've always invested heavily in the Red River Valley — especially with radio ! Ever since the Atwater-Kent days back in the twenties, we've made WDAY the Valley's one BIG radio value, outstripping all "competition" by tremendous margins. Fan mail rolls into WDAY by the bagful, averaging more than 400 letters a day, including Sundays and holidays. More- than- 10,000 families maintain paid subscriptions to "Mike Notes", our monthly WDAY newspaper. Thousands of our listeners apparently never tune to any other station at all. Let Free & Peters give you all the facts on WDAY. It's quite a story! Broadcasting • Telecasting November 1, 1954 Page 49 SALES, APPROVALS TOTAL OVER $14 MILLION IN WEEK Milwaukee, Pittsburgh channels involved in merger action. FCC ap- proves Storer's purchases of WXEL (TV) and KPTV (TV) and sale of KGBS-AM-TV. Also approved: KTSA-AM-FM sale, KWK-AM-TV re- organization. Also sold: KQV Pittsburgh, WLOK-AM-TV Lima. Cowles reportedly negotiating to buy CBS' 47% in WCCO-AM-TV for about $4 million. POSSIBLE merger of tv applicants in Milwau- kee's ch. 6 hearing while the virtually certain Pittsburgh ch. 4 merger unraveled highlighted tv activities last week which also saw: • Purchase of KQV Pittsburgh by Tele-Trip Policy Co. for about $700,000. • FCC approval of the $8.5 million-plus pur- chase of Empire Coil Co. and its two tv sta- tions (WXEL [TV] Cleveland and KPTV [TV] Portland, Ore.) by Storer Broadcasting Co. • FCC approval of related sales of KGBS- AM-TV by Storer to the San Antonio Ex- press, for $3.5 million and of KTSA-AM-FM by the Express to O. R. Mitchell Motors Inc. for $175,000. • FCC approval of the ownership reorgani- zation of KWK-AM-TV St. Louis and the sale of KXOK St. Louis by Elzey Roberts Sr. to Elzey Roberts Jr. and Chester L. Thomas. • WIMA-AM-TV Lima, Ohio, has bought WLOK-AM-TV, that city, with Lima to have one radio and one tv station. Meanwhile, there were repeated reports of negotiations looking toward ownership changes in both uhf and vhf stations. NBC was keep- ing its situation "flexible," it was said, but hasn't yet decided where it would move. ABC was simply "watching" and while rumors abounded about DuMont, nothing concrete de- veloped. Negotiations looking to the merger of the applicants for Whitefish Bay's ch. 6 (Mil- waukee) were held last week in Washington, with agreement reached in principle for WISN-Hearst, and the non-broadcasting In- dependent Television Inc. to merge, and for WMIL Milwaukee to withdraw. The controversial Whitefish Bay allocation is under attack by ch. 25 WCAN-TV Milwaukee in the federal courts. WCAN-TV claimed that the allocation jeopardized its position in the Milwaukee market and violated the tv table of allocations. The allocation to Whitefish Bay, a suburb of Milwaukee, came after a bitter fight by WISN to ( 1 ) remove the educational reservation from ch. 10 Milwaukee, and (2) get ch. 6 assigned to Milwaukee proper. It was on petition by WISN that the Commission finally allocated ch. 6 to Whitefish Bay. Results of the merger negotiations are ex- pected to be ready for the next hearing con- ference, scheduled for Thursday. Independent Television is composed of De- troit and Milwaukee businessmen. Sale of KQV Pittsburgh by owners Irwin D. Wolf and Earl F. Reed and associates to Tele- Trip Policy Co., aviation insurance specialists, which already own KPOA Honolulu and WTAC Flint, Mich., was announced last week, subject to FCC approval. Although the purchase price was not dis- closed, it was understood to be in the neigh- borhood of $600,000-$700,000. The CBS-affiliated 5 kw Pittsburgh station (on 1410 kc) was sold, it was understood, in preparation for the merger agreement in the Pittsburgh ch. 4 case [B«T, Oct. 25]. This, however, has failed to materialize although there is hope that agreement still may be reached. Until last month, KQV, which was founded in 1919, was 45% owned by CBS. In straighten- ing out its ownership affairs, in order to meet the FCC's multiple ownership rule, CBS sold back to Messrs. Wolf and Reed the 45% in- terest for $236,250 — exactly what it paid for it in 1952 [B»T, Oct. 4]. A cryptic statement in the sale announce- ment said that Messrs. Wolf and Reed acted "on behalf of themselves and other Pitts- burgh people who have been interested in KQV's plan to continue prosecution of a television application. Allegheny as such will have no interest in the television application." Present Pittsburgh ch. 4 applicants are WCAE and KQV Pittsburgh, WLOA Brad- dock, Pa., Wespen Television Inc., and Irwin Community Television Co. KQV sale agreement is for the purchase of all Allegheny Broadcasting Corp. stock by Tele-Trip. Directors of Tele-Trip include Eugene Du- pont HI, H. J. Rand, John G. Getz Jr., Henry B. Lamy Jr., Philip Gandert, Joseph P. Kane and Mr. Shaheen. Tel-Trip bought KPOA from J. Elroy Mc- Caw and John D. Keating for $400,000 earlier this year [B«T, March 29], and WTAC from Trendle-Campbell Broadcasting Corp. last sum- mer for $287,000 [B»T, Aug. 9]. Both stations are owned by Radio Hawaii Inc., of which Mr. Shaheen is president and Finley Hollinger is executive vice president. Merger of the five Pittsburgh ch. 4 appli- cants, widely bruited as virtually accomplished [B»T, Oct. 25], fell through early last week when one of the applicants refused to join with the other four contestants. This was Wespen Television Inc., composed of Pittsburgh at- torney Scott Fink and Sons, it was understood. The Pittsburgh ch. 4 hearing, scheduled to begin taking testimony last Tuesday, was con- tinued to Dec. 7 when KVQ's attorney an- nounced that the station was being sold. A $12.5 million parlay, involving the owner- ship of three sets of stations, was approved by the FCC last week — over the strident dissents of Comrs. Robert T. Bartley and Frieda B. Hennock. The Commission, acting 10 months after the application had been filed, approved the $8.5 million purchase by Storer Broadcasting Co. of Empire Coil Co., owner of WXEL (TV) Cleveland and KPTV (TV) Portland, Ore. It also approved the $3.5 million sale of Storer-owned KGBS-AM-TV San Antonio to the Huntress-5fl77 Antonio Express interests, and the $175,000 sale of the Express-owned KTSA- AM-FM San Antonio to O. R. Mitchell Motors Inc. of that city. In order to stay within the limits of the FCC's multiple ownership rule — which prohibits any one entity from owning more than seven am or fm stations or more than seven tv sta- tions (of which not more than five may be in the vhf band) — Storer decided to sell the San Antonio stations. In order for the Express to purchase these stations, it was necessary for the newspaper to dispose of its radio properties. Still pending is the application of Storer for FCC approval of the $300,000 purchase of WJW-AM-FM Cleveland from William O'Neil [B»T, Oct. 11]. This would give Storer's newly purchased WXEL (TV) an am sister station in Cleveland. With last week's sales approvals by the Com- mission, Storer now owns WJBK-AM-FM-TV Detroit, WSPD-AM-FM-TV Toledo, WAGA- AM-FM-TV Atlanta, WBRC-AM-TV Birming- ham, WGBS-AM-FM Miami, WWVA-AM- FM Wheeling, WXEL and KPTV. The Portland tv station operates on uhf ch. 27; all the others are vhf stations. Under present rules, Storer is eligible to own one additional uhf tv station. Comr. Bartley's dissent (see text on page 52) was based on his belief that the moves would result in greater concentration of control of mass communications. This is in line with his remarks on the subject as expressed in speeches earlier this year at Athens, Ga.; Clem- son, S. C, and in April in Dallas, Tex. Comr. Hennock concurred with Mr. Bartley's views, except that she did not agree with his attitude toward network ownership. Storer bought KGBS-TV (then KEYL [TV]) Storer Milestone STORER Broadcasting Co.'s $8.5 million purchase of Empire Coil Co. and its two tv stations (story this page) is another mile- stone in the history of pioneer broadcaster George B. Storer. In radio-tv 27 years, Mr. Storer's firm is considered to be the largest independent station business in the field. It all started at his home in Toledo in his youth in 1912, he recalls, through tink- ering with a primitive bread-board trans- mitter. In 1927, his family oil company discovered radio spots could sell gas — on WTAL Toledo. The campaign was so suc- cessful that the Storer firm bought the station. The WTAL call soon was changed to WSPD for Speedene, the name of the gas then being promoted by the Storer oil firm via the new advertising medium. Today, WSPD has grown to include fm and tv affiliates as well, the first of a whole family of "Storer Stations." Page 50 • November 1, 1954 Broadcasting • Telecasting Only STEEL can do so many jobs so well America's Underground. The gas industry has truly worked a modern miracle by building a vast network of underground pipelines to carry vital natural gas to almost every part of the nation. Because of it, areas far from the gas fields can enjoy the comforts, conveniences and economies of natural gas fuel, at low cost. United States Steel supplies thousands of miles of steel pipe like this for major transmission lines. Sea-Going Water Heater. This space- saving 7 gallon storage water heater operates on butane gas to provide hot water up to 180° in a 30-foot Tahiti ketch. Running hot water, like many other "comforts of home," is usually ruled out on a small ship because of space restrictions. But this midget heater, made of USS Steel Sheets, is just the ticket for small craft. Handy Entry! a yard-to-basement entrance like this permits garden tools, lawn furniture, screens and storm sash, children's toys to be moved in and out of storage quickly and easily. Tracking through first floor rooms is eliminated. The bur- glar- and weather-proof doors come in standard sizes, are made of 12-gauge hot rolled steel sheets produced by U.S. Steel. This trade-mark is your guide to quality steel SEE THE UNITED STATES STEEL HOUR. It's a full-hour TV program presented every other week by United States Steel. Consult your local newspaper for time and station. UNITED STATES STEEL Suspense! It's always with you when you're drilling for oil. For example, from "Oilwell" Traveling Blocks and Swivels like these are suspended the long strings of rotating steel drill pipe that probe the earth for oil. United States Steel is one of the biggest pro- ducers of steel equipment and cement for oil field use. For further information on any product mentioned in this advertisement, write United States Steel, 525 William Penn Place, Pittsburgh 30, Pa. AMERICAN BRIDGE.. AMERICAN STEEL £ WIRE and CYCLONE FENCE . COLUMBIA-GENEVA STEEL . . CONSOLIDATED WESTERN STEEL . . GERRARD STEEL STRAPPING . NATIONAL TUBE OIL WELL SUPPLY • . TENNESSEE COAL & IRON . . UNITED STATES STEEL PRODUCTS . . UNITED STATES STEEL SUPPLY . . D»W»oi» of UNITED STATES STEEL CORPORATION, PITTSBURGH UNITED STATES STEEL HOMES, INC. • UNION SUPPLY COMPANY • UNITED STATES STEEL EXPORT COMPANY ■ UNIVERSAL ATLAS CEMENT COMPANY 4-2050 Broadcasting • Telecasting November 1, 1954 • Page 51 Comr. Bartley Dissents on Storer Buys COMR. Robert T. Bartley vigorously dis- sented against approval of the Storer Broadcasting Co. purchase of Empire Coil Co. and its two tv stations as well as the other two station transfers involved in this $12.5 million transaction. Because Mr. Bartley has spoken about his concern with concentration of control of broadcast sta- tions in speeches before station owners and others in recent months, his official dissent is reprinted in full below: "I am unable, based upon the information before me, to make the necessary statutory finding that the public interest, convenience, and necessity will be served in this series of interrelated applications involving $12,- 505,000 and service to better than 9% of the total number of television receivers in the U. S. and a much larger percentage of radio receivers. "In this chain of transactions, the Com- mission must, in order to clear the way for the succeeding transactions, first act on the application involving the one new entry here into broadcasting. This applicant (O. R. Mitchell Motors) proposes to increase the total broadcast time of KTSA from 126 hours to 12SV2 hours per week, and in- crease the total commercial time from 49.23% to 60.5%, and gives as his reason or purpose for requesting transfer to him 'Purchase of capital stock of licensee'. Upon completion of this series of transactions, one standard broadcast station licensee will leave the broadcast service in Cleveland and one television station licensee will retire from Cleveland, Ohio, and Portland, Ore. These stations will then be acquired by a multiple-station licensee. "The sum total of the transactions here involved is greater concentration of the con- trol of mass communications. I believe, that, as a result of the consummation of these transactions, the nature of competition will be affected in the San Antonio, Tex.; Cleveland, Ohio; Portland, Ore.; Atlanta, Ga.; Birmingham, Ala.; Detroit, Mich.; Miami, Fla.; Toledo, Ohio, and Wheeling, W. Va., radio and/or television markets. Indeed, the effect may involve additional areas, because in order for Storer Broad- casting Co. to make the necessary financial arrangements to consummate these deals, permission was required from a licensee who owns radio and tv stations in Char- lotte and Greensboro, N. C, and Florence, S. C, and who also owns 96% of the pre- ferred stock of Storer Broadcasting Co. "In view of what has happened in recent years with respect to switching of network affiliations after Storer entered a community by purchasing a station, I have no doubt that the effect of these transactions will ex- tend to network affiliation, national spot advertising and local advertising in some, if not all, of these areas. Should this occur, the program service in these areas will be altered. There will be an impact on the listening public and upon competition for advertising business, both national and local. Whether these changes will result in the public interest being served can only be determined, in my opinion, through the development of all the facts in a public hearing. "As I have stated publicly on several oc- casions, the reasons for allowing multiple ownership of radio or television stations which impress me are limited primarily to two: namely, the need for station control by networks to originate programs and the needed revenue from operating stations in order to make networking attractive. It will be noted that neither of these elements is present in the transactions involved here. "When it is realized that if concentrations such as this proposed by Storer are allowed others, then as few as 10 or 11 licensees of television stations in the U. S. can reach every television receiver. I believe it is clear that a more searching analysis than we are able to make on the basis of mere written applications is required in the public in- terest. To me, the greatest weapon against regimentation of thought ever invented lies in diversified operation of television and, contrariwise, the greatest tool for thought control ever invented is concentrated con- trol of television operation. "Storer gives as one of the reasons for requesting these transfers the very lauda- tory purpose 'that the acquisition of these stations represents a great challenge and op- portunity which will enable the company to take a step forward towards the goal of developing the company as a strong, public- minded, representative of independent broad- cast operations throughout the country.' If, as implied, our present broadcast structure is such that a concentration of this scope is necessary in order to provide 'strong in- dependent operation', then the obstacles, if any, which prevent strong independent operation with less concentration should be fully explored immediately." Commissioner Hennock stated: "I concur with the dissenting statement of Commissioner Bartley except that por- tion of it in which Commissioner Bartley states his views concerning the reasons for allowing the multiple ownership by networks of radio and television stations." from original grantees W. L. Pickens, R. L. Wheelock and H. H. Coffield in 1951 for $1.05 million. It went on the air early in 1950 and is affiliated with CBS, ABC and NBC. Storer bought KGBS (then KABC) in 1953 for $700,- 000 from Texas State Network interests. KGBS operates on 680 kc with 50 kw day, 10 kw night. It is affiliated with CBS. Both WXEL and KPTV were founded by Herbert Mayer, president and, with his wife, owner of Empire Coil Co., New Rochelle, N. Y. Mr. Mayer, a postwar telecaster, secured the Cleveland grant in 1947 and the Portland grant in 1952 after the ending of the FCC's tv freeze. WXEL began operating in December 1949, and is affiliated with ABC and DuMont. KPTV, the first commercial uhf station in the U. S., began operating in September of 1952. It is affiliated with ABC, NBC and DuMont. Empire Coil Co., which manufactures coils and transformers for radio-tv manufacturers, also held a uhf grant for Denver, Colo, (which it surrendered to the FCC last year), and was an applicant at several other cities before with- drawing. Empire Coil for a short time owned and oper- ated ch. 25 KCTY (TV) Kansas City. It sold the station to Allen B. DuMont Labs last Dec. 31 for $1. DuMont relinquished the sta- tion March 11. Reorganization of the ownership of KWK- AM-TV St. Louis from Robert T. Convey and associates to a foursome comprising Mr. Con- vey and associates, St. Louis Globe-Democrat, KSTP-AM-TV Minneapolis-St. Paul, and Elzey Roberts Sr. and associates was approved by the FCC last week. At the same time, the Commission approved the sale of KXOK St. Louis from the senior Mr. Roberts and associates to Elzey Roberts Jr. and Chester L. Thomas for $300,000 over the dissenting opinion of Comr. Frieda B. Hennock. St. Louis transaction resulted from a merger agreement among the three applicants for St. Louis' ch. 4 there which permitted KWK to receive the grant. Agreement provided that Mr. Convey and associates would hold 28% of KWK Inc.; St. Louis Globe-Democrat, 23%; KSTP Inc., 23%; the elder Mr. Roberts and as- sociates, 23%, and St. Louis residents of then applicant Missouri Valley Television Co., 3% [B»T, April 12]. Because of the Roberts' interests in KWK, it was necessary to sell KXOK (5 kw on 630 kc) in order to come within the provisions of the FCC's duopoly rule. This prohibits one person or firm from owning or controlling more than one station of the same class in the same market. Sale was made to Mr. Roberts' son, the present president of the station, 75%, and to Chester L. Thomas, present general manager, 25%. Because of the father-son relationship, Comr. Hennock dissented to approval of the sale. She claimed that the ownership remained virtually unchanged, "merely" passing from Mr. Roberts Sr. to Mr. Roberts Jr. KWK-TV began operating in July of this year, is affiliated with CBS and ABC. KWK, which is 27 years old, operates on 1380 kc with 5 kw, and is affiliated with MBS. ABC-affiliated KXOK will specialize in music, news and sports, Mr. Roberts Jr. an- nounced the day following FCC's approval of the sale. Mr. Roberts entered radio following his graduation from Princeton U., joining KXOK in 1946 after serving with the Navy during World War II. Mr. Thomas is a 26- year veteran of radio, becoming general man- ager of KXOK in 1943. Threat of litigation regarding the KWK grant of ch. 4 evaporated last week when ch. 54 WTVI (TV) Belleville, 111. (St. Louis) withdrew its protest to the FCC and at the same time dis- missed its appeal to the U. S. Court of Appeals in Washington [B«T, July 5, May 17]. The WLOK-AM-TV Lima, Ohio, transfer was filed Friday at the FCC. Under its terms the 750 shares of outstanding stock will be purchased for $1 a share from WLOK Inc. by North Western Ohio Broadcasting Corp., oper- ating WIMA-AM-TV Lima. North Western agrees to assume obligations of WLOK Inc., totaling $188,691 with interest. Discount of the liabilities to not less than $149,250 is to be arranged. Upon FCC approval of the contract, WLOK Inc. will turn in its radio license and application will be filed for modification of WLOK-TV's television grant from ch. 73 to ch. 35. North Western holds a construction permit for ch. 35. WLOK Inc. stock is held by the estate of Lloyd A. Pixley, holding 255 shares, and by W. Lyman Case Jr., Ward C. Case and Robert B. Case, along with Standard Realty Inc., owned by the Case interests. The transfer means that WLOK, 250 w on 1240 kc, will be deleted, with Lima having one radio and one tv station. WIMA operates with 1 kw on 1150 kc. Robert O. Runner- strom has managed WLOK-AM-TV as execu- tive vice president. Final negotiations for the sale of CBS' 47% interest in WCCO-AM-TV Minneapolis-St. Page 52 • November 1, 1954 Broadcasting • Telecasting WRGB's ^■^-:„"JMII^pIH, YEARS OF TELEVISION HISTORY ■y^r From experimental beginnings in 1928 — the first dra- matic program; the first remote in television history. ^ To first regular operation, November 6, 1939. ^ To full-time, maximum power, network color and black and white service to 386,700 TV families. WRGB MARKS ITS 15TH ANNIVERSARY AS A LEADER IN THE TELEVISION INDUSTRY GENERAL ELECTRIC STATION Albany ★ Troy ★ Schenectady Represented Nationally by NBC Spot Sales THE CAPITAL DISTRICT'S ONLY FULL-TIME TELEVISION STATION Broadcasting • Telecasting November 1, 1954 • Page 53 STATIONS Johnson to Manage KGBS-AM-TV; Other Changes ALBERT D. JOHNSON, former general manager of KOY-AM-TV Phoenix, Ariz., has been named general manager of KGBS- AM-TV San Antonio, Frank Huntress Jr., president of the Express Publishing Co., announced last week. Acquisition of the San Antonio stations by the San Antonio Express and News from Storer Broadcast- ing Co. for $3.5 million was approved last week (see story page 50). Mr. Huntress also an- nounced the ap- pointment of Wayne Kearl, un- til recently assist- ant general man- ager of KGMB- TV Honolulu, as national sales manager of KGBS-TV. "We are not contem- plating further changes in the MR. JOHNSON KGBS and KGBS-TV staff," Mr. Huntress said. Mr. Johnson said he was retaining his 20% interest in KOY Phoenix. KOY-TV was bought by KOOL-TV Phoenix, with which it was sharing ch. 10, earlier this year. John L. Hogg, president and commercial manager of KOY, has added the position of general manager. MR. KEARL MR. HOGG Paul to Cowles Broadcasting Co. for about $4 million understood to have gotten underway in New York late last week, with the deal sched- uled to be closed possibly this week. CBS joined forces in 1952 with Mid-Conti- nent Radio-Television Inc., grantee of what was then WTCN-TV by turning over to the merged group its o&o WCCO Minneapolis. For this it received its 47% interest in the present licensee, Midwest Radio-Television Inc. Mid- Continent, the 53% owner, in turn is owned 50% by Northwest Publications Inc. (Ridder newspapers) and 50% by the Minnesota Tribune Co., a holding company, headed by W. J. Mc- Nally. The latter firm owns 14.6% of the Star and Tribune Co. Cowles owns KRNT-AM-FM Des Moines (and is an applicant for tv there), WNAX Yankton, S. D., and KVTV (TV) Sioux City, Iowa. Cowles publications are the Des Moines Register and Tribune, Minneapolis Star and Tribune and Look magazine. Meanwhile CBS' reported purchase of ch. 9 WSTV-TV Steubenville, Ohio, gained further credence last week. Speculated upon was the report that a price of about $3 million is being considered for the primary CBS affiliate, 33 miles from Pittsburgh, and serving the Steu- benville-Wheeling-Pittsburgh area. Sellers of the Steubenville tv station (the am is not involved) are the Friendly Group (Jack and Louis Berkman, John J. Laux and others). It was reported they are seeking to acquire another radio-tv property in another major market. Two weeks ago, CBS announced the purchase of ch. 19 WOKY-TV Milwaukee for a sum reported to be in the neighborhood of $335,000. This was CBS' first move into the uhf field, following the effective date of the FCC's revised multiple ownership rule permitting a single owner to have seven tv stations (but only five in the vhf band). Other multiple owners have not announced any moves, although it is known that NBC will soon file for two uhf stations in major markets. CBS has said it is eyeing another major market for its second uhf application or purchase. Page 54 • November 1, 1954 FIVE RENTERS SIGN EMPIRE STATE PACT OWNERS of five of the seven New York area tv stations operating from the Empire State Bldg.'s 1,472-foot-high tower last week signed new 15-year contracts, with both cancellation and extension provisions, for continued use of the tower at $80,000 a year apiece, a $10,000 annual increase over the past rate. The two other stations, DuMont's WABD (TV) and General Teleradio's WOR-TV, were still negotiating with the building management over differences reportedly relating not to the $80,000 tower rental but to terms for floor space they respectively occupy within the building. It was generally expected that some agreement would be reached. Companies signing the new leases were NBC (WRCA-TV), CBS (WCBS-TV), American Broadcasting-Paramount Theatres (WABC-TV), WPIX Inc. (WPIX [TV]), and Bremer Broad- casting Co. (WATV [TV] Newark). The con- tracts are for 15 years, retroactive to last May 1, but each station has an option at the end of 15 years to continue for five additional years at the same rate. On the other hand, any station may cancel after 10 years by paying an $80,000 penalty. While the $80,000 annual tower rental per station represents a $10,000-a-year increase, the rate for transmitter and other space within the building is unchanged. Floor space rentals vary among the stations according to size and location. One estimate placed the various floor- space rentals as ranging from around $10,000 a year to about $35,000. Broadcasting authorities appeared pleased with the new agreements, particularly in view of their long-term range. Additionally it was pointed out that the $80,000 annual tower rental per station compares with the building management's original use, when negotiations started almost a year ago, of a $200,000-per- station-per-year figure, although the station rep- resentatives never took that "asking price" seriously. Signing of the five stations was announced Thursday by Col. Henry Crown, president of the Empire State Building Corp. Owners of two of the outlets, CBS and AB-PT, put out sepa- rate announcements. Meanwhile, there ap- peared to be some divergencies in arithmetic, or in interpretation of it. The building man- agement was quoted as saying the new con- tracts would bring in more than $11 million over a 15-year period. But even counting all seven stations as "signed," the tower license fees over a 15-year period would amount to $8.4 million and if floor space rentals should come to $150,000 a year from all stations — a figure one source described as "probably high" — the building's total take still would be less, than $11 million. And this assumption still counted two unsigned stations as signed- — though there was no indication that WOR-TV and WABD would not be able to reach satis- factory settlements with the building manage- ment— and also assumed that none of the seven would exercise its option to cancel at the end of 10 years. WTVW (TV) DEBUTS AS MILWAUKEE'S 4TH WTVW (TV) Milwaukee began commercial programming last Wednesday as the city's fourth tv outlet and second vhf. The ch. 12 outlet, owned by the Milwaukee Area Telecasting Corp., is affiliated with ABC and DuMont. A special opening film featured appearances by Gov. Walter Kohler and Mayor Frank Zeidler and WTVW officials and staff. The starting date was chosen to coincide with the premiere of ABC's Disneyland show. WTVW will operate from a temporary 300- ft. tower with 100 kw until after the first of the year when it is scheduled to go to 316 kw from a new 1,105-ft. tower. Reports from other stations: WIRI (TV) Plattsburg, N. Y. (ch. 5), has purchased property and buildings for its plant and expects to air test patterns this month, Joel H. Scheier, president and general manager of permittee Great Northern Tv Inc., has announced. Film properties in excess of $100,- 000 have been contracted for and are cur- rently being auditioned. James Sharman, form- erly of the WPIX (TV) New York engineering staff, is studio technical supervisor. WEAT-TV West Palm Beach, Fla. (ch. 12), expects to make its debut New Year's Day as a primary ABC affiliate, J. R. Meachem, presi- dent and general manager, has reported. Test patterns are scheduled for Dec. 15. Transmitter will be Standard Electronics and the Tower Construction Co. is building the 365-ft. tower. Walter Representation Co. is national representative. KBET-TV Sacramento, Calif., owned by Sacramento Telecasters Inc., composed mainly of local businessmen, expects to begin opera- tion next February. John H. Schacht, form- erly affiliated with KMOD Modesto, Calif., is vice president and general manager of the ch. 10 station. Equipment will be General Electric throughout, including a 50 kw transmitter and eight-bay antenna. Educational WCET (TV) Cincinnati, which has been operating since July, was dedicated last week at formal ceremonies. FCC Chair- man George C. McConnaughey participated in a special program last Monday night and Comr. Frieda B. Hennock addressed a Mon- day luncheon that was sponsored by the Na- tional Citizens Committee for Educational Television. Benjamin Abrams, president of Emerson Radio & Phonograph Co., appeared on a dedicatory program last Tuesday (see story page 76). Broadcasting • Telecasting r quail obtjcI , performance j wit dJ( iwLoM wuu mi' A scant few years ago, GATES an- nounced its new air conditioned 1000 watt Broadcast Transmitter, the BC-1F. Then, as now, it was described as a large, heavily built, rugged and full fledged transmitter — as fine as a broadcast transmitter can be made. The enthusiastic acceptance with which the BC-1F has been greeted is unquestioned verification of quality, since only quality of the highest order could build such an impressive "owner list" as that below! OWNERS OF GATES BC-1F BROADCAST TRANSMITTERS WGEM Quincy, Illinois WKRS Waukegan, Illinois WKXY Sarasota, Florida KOSY Texarkana, Arkansas KCNO Alturas, California KWCB Searcy, Arkansas KDLM Detroit Lakes, Minn. WTRW Two Rivers, Wis. WCPA Clearfield, Penn. KDAS Malvern, Arkansas WOKE Oak Ridge, Tenn. W BUD Trenton, New Jersey CFCL Timmins, Ontario, Can. XEAS Nuevo Laredo, Mexico WTIM Taylorville, Illinois KGMC Englewood, Denver KMMO Marshall, Missouri WBOK New Orleans, La. WAKN Aiken, South Carolina WCMY Ottawa, Illinois WALK Patchogue, New York WFVG Fuquay Springs, N. C. KPBM Carlsbad, New Mex. WMPM Smithfield, N. C. WATC Gaylord, Michigan WOPT Oswego, New York Will Lenoir City, Tenn. KBKH Pullman, Washington KTYL Mesa, Arizona WKCT Bowling Green, Ky. KPIN Camden, Arkansas WCEH Hawkinsville, Georgia KGKO Dallas, Texas WIMO Winder, Georgia WTCW Whitesburg, Kentucky KWHP Cushing, Oklahoma KOKX Keokuk, Iowa WKAP Allentown, Penn. KGAL Lebanon, Oregon WRIC Richlands, Virginia WRAY Princeton, Indiana KILO Grand Forks, N. D. WFHG Bristol, Virginia KBOP Pleasanton, Texas WCTT Corbin, Kentucky KSMN Mason City, Iowa WGSM Huntington, N. Y. WCEN Mt. Pleasant, Mich. WLYC Williamsport, Penn. WORD Spartanburg, S. C. WJPR Greenville, Miss. WPAZ Pottstown, Penn. WFUL Fulton, Kentucky WLEA Hornell, New York WRAG Carrollton, Alabama WAIN Columbia, Kentucky WHJC Matewan, W. Virginia CKPB Victoriaville, Que., Can. WDKD Kingstree, S. Carolina WCBA Corning, New York WYVE Wytheville, Virginia KERG Eugene, Oregon WDZ Decatur, Illinois WPEP Taunton, Mass. WKVA Lewistown, Penn. WCOJ Coatesville, Penn. KTRM Beaumont, Texas CKVL Verdun, Quebec, Can. KGWA, Enid, Oklahoma WNAH Nashville, Tennessee WJAT Swainsboro, Georgia KNED McAlester, Oklahoma KCRV Caruthersville, Mo. KMAN Manhattan, Kansas CJSO Sorel, Quebec, Can. WEYE Sanford, N. Carolina CFRA Ottawa, Ontario, Can. KWOC Poplar Bluff, Missouri WPAW Pawtucket, R. I. WARL Arlington, Virginia WROS Scottsboro, Alabama WELC Welch, West Virginia WDEV Waterbury, Vermont WLCS Baton Rouge, La. WKSR Pulaski, Tennessee WIAM Williamston, N. C. KIUP Durango, Colorado KPOC Pocahontas, Arkansas WTIL Mayaguez, Puerto Rico WGCB Red Lion, Pennsylvania KWCO Chickasha, Oklahoma WTRP LaGrange, Georgia KBLO Hot Springs, Arkansas KRCH Hot Springs, Arkansas WBRN Big Rapids, Michigan KSVP Artesia, New Mexico City Police Dept., Los Angeles KBHS Hot Springs, Arkansas WRMA Montgomery, Ala. WPEL Montrose, Penn. KGRI Grand Island, Nebr. KVSA Dermott, Arkansas KVSP Lubbock, Texas WMSC Columbia, S. Carolina W JVB Jacksonville Beach, Fla. WAGG Franklin, Tennessee WBLE Batesville, Miss. WBBO Forest City, N. C. WLSM Louisville, Miss. KDUZ Hutchinson, Minnesota WPCT Putnam, Connecticut Pinar del Rio, Cuba YNBH Managua, Nicaragua Tampico, Tamps., Mexico KDAV Lubbock, Texas WLSD Big Stone Gap, Va. WNRV Narrows, Virginia WTTR Westminster, Maryland WLCM Lancaster, S. Carolina WITY Danville, Illinois CHED Edmundton, Alberta, C. WHUN Huntingdon, Penn. KDBS Alexandria, Louisiana WMRE Moultrie, Georgia WHRY Bogalusa, Louisiana KTIB Thibodaux, Louisiana KSIS Sedalia, Missouri KUAM Aguana, Guam WEAT Lakeworth, Florida WCRT Birmingham, Alabama XEKL Jalapa, Ver., Mexico Morelia, Mich., Mexico WGSW Greenwood, S. C. KWRT Boonville, Missouri WNOS High Point, N. C. WFTW Fort Walton, Florida WRUS Russellville, Kentucky WKSB Milford, Delaware WKWF Key West, Florida WJWS South Hill, Virginia St. Joseph D'Alma, Que., Can. WLBN Lebanon, Kentucky KWPM Thayer, Missouri WOHO Toledo, Ohio CHRL Roberval, Que., Canada KTXJ Jasper, Texas WAGS Bishopville, S. C. 'Above list excludes all expert sales other than Canada. Any domestic omissions are uninten- tional. Substantial military purchases of this model can not be listed for obvious reasons. Purchases after December 30, 1953, not shown. Houston, 2700 Polk Avenue Washington, D. C, Warner Bldg. , ' Atlanta, 13th & Spring Sts. New York, 51 East 42nd Street Los Angeles, 7501 Sunset' Blvd. . Montreal, Canadian Marcorii Co. New York, International Div., 13 East 40th St. • „■ ' Broadcasting • Telecasting November 1, 1954 o Page 55 In Each One More Loyal Listeners Added • More Advertisers Bought Time • More Sales Results Secured Just One of WCKY's Many Popular Programs is "The Daily Hit Parade"— 6:15-7:00 PM Monday thru Saturday. LOOK AT THESE RATINGS: WCKY Sta. A Sta. B Sta. C Sta. D 50,000 Watts Independent 5,000 Watts Network 250 Watts Network 5 kw/1 kw Network 50,000 Watts Network July-Aug. Pulse 5.9 2.6 2.8 5.3 3.0 — and WCKY's Hit Parade has maintained a similar dominance, every year since 1947 en you want audience When you want results Buy WCKY WCKY ... ON THE AIR EVERYWHERE of WCKY's Years Join this list of Prestige Advertisers on 66 The Daily Hit Parade ' Dr. Lyons Tooth Powder Schoenling Beer Stanbak The Kroger Co. Sofskin Barq Root Beer Eagle Savings & Loan Halo Shampoo Hudepohl Beer MGM Pictures There are still a few choice availabilities on this top Cincinnati Radio Show Call or Wire! Call collect Tom Welstead Eastern Sales Manager 53 E. 51st St., New York City Phone: Eldorado 5-1127 TWX Ny 1-1688 or C. H. "Top" Topmiller WCKY Cincinnati Phone: Cherry 6565 TWX: Ci 281 KM C I H C I N N A Y-FOUR HOURS A DAY BSC*-, SEVEN DAYS A WEEK WCKY'S L. B. WILSON DIES UNEXPECTEDLY Pioneer broadcaster is victim of heart seizure last Thursday at Cincinnati residence. L. B. WILSON, 63, president and general man- ager of WCKY Cincinnati, and one of the best known personalities in broadcasting, died unex- pectedly Thursday night at his apartment in the Sheraton-Gibson Hotel, Cincinnati. A heart attack — which came without warning — proved fatal before he could be removed to a hospital. Mr. Wilson had been in apparent good health. He had shown no outward signs of concern over his pending Miami tv application or his affairs generally, his associates said Friday. When he felt badly Thursday at 10:30 p.m. he called his doctor, complaining of a pain in his chest. The doctor arrived in 10 minutes and administered morphine and adrenalin. Mr. Wilson rallied, and while arrangements were being made to move him to a hospital, he began to fade. The end came in about half-an-hour. Mr. Wilson, with a theatrical background, introduced showmanship in the WCKY opera- tion upon taking over its active management MR. WILSON two years after he had established the station in 1929. He was one of the first broadcasters to successfully operate a high powered inde- pendent station in a major market after having been affiliated with several networks. He has specialized in mail-order business. For many years Mr. Wilson had divided his time between Cincinnati and Miami where he and Mrs. Wilson maintained a home. L. B. Wilson Inc., licensee of WCKY, is an applicant for ch. 10 in Miami in a four-way hearing con- test now awaiting initial decision. Mr. Wilson is survived by his widow, the former Jean Oliver of the legitimate theatre, and a brother, Hansford, a retired Broadway actor who created the original role of Lester in "Listen Lester." L. B. (his christened name, the "L" for his mother and "B" for his father) took over man- agement of WCKY after the station had lost heavily in its first two years. He was new to radio but he knew show business. In addition to having been a performer, he also owned a chain of theatres in Covington, Ky., across the river from Cincinnati, and in Cincinnati. He was born in Covington on May 20, 1891, the youngest of seven children. L. B. was ac- tually reared in show business, starting in his teens as an impresario for penny neighborhood theatres. In 1912 he spent nine months in Eu- rope with his brother Hansford, doing a turn on the stage as a song and dance man. Back in Covington he managed neighborhood the- atres, operated a cigar shop, which became a favorite gathering place for business and pro- fessional men, and served for 10 years as ex- ecutive secretary of the Industrial Club. In 1910 he got a job on the Cincinnati Times- Star covering Covington. His biggest assign- ment was covering the Republican National Convention in 1912. In 1923 L. B. re-entered show business and built his first theatre — the Liberty — in Covington. Afterward he built additional theatres, organized a bank and, finally in 1929, established WCKY in Covington. WCKY subsequently was moved to Cincinnati, after an unprecedented promotional barrage which had identified the station.as "One Minute from Cincinnati" and "Doing a Job for the Adver- tiser." Mr. Wilson, who stood barely five feet, was renowned as a humanitarian and humorist. He abstained completely from alcohol. He claimed his greatest vice was candy and ice cream. The body lay in state at John J. Gillgan & Son Funeral Home in Cincinnati on Sunday. Services are to be held in Miami Beach on Wednesday, 2 p.m., at the Walsh & Wood Funeral Home, 7140 Abbot Ave., with inter- ment in Woodlawn Park, Miami. NBC Spot Sales Meets With Stations in N. Y. MANAGERS of promotion, publicity and merchandising for stations represented by NBC Spot Sales will hold their third annual meeting in New York Thursday and Friday. Theme of the meeting will be "12 giant steps forward." Twelve steps, one for each month of the year, will be developed during the clinic. Ideas will be exchanged among the stations represented at the meeting and a system for a constant ex- change of such ideas will be established. Meet- ings will be held at the Hotel Warwick. Top management executives who will attend and address the meeting include: Charles R. Denny, vice president of NBC owned stations and NBC Spot Sales Div.; Thomas B. McFad- den, director of NBC Spot Sales; Harry Mason Smith, vice president of Crosley Broadcasting Corp., and Hamilton Shea, general manager of WRCA-AM-TV New York. H. W. Shepard, new business and promotion manager, Mort Gaffin, advertising manager, Max E. Buck, merchandising director, and Rob- ert F. Blake, publicity director, are co-chairmen of the NBC Spot Sales clinic. Among advertis- ing and promotion managers who will attend the session are: Bob Adams, WRC-AM-TV Washington; J. Byron Felter and Frank Goerg, WRGB (TV) Schenectady; Charles Hill, WAVE- AM-TV Louisville; Dick Jones, Crosley Broad- casting Corp.; John Keyes, WMAQ-WNBQ (TV) Chicago; John Kenaston, KRCA (TV) Los Angeles; Tony Kraemer, WRCA-AM-TV New York; Dean Moxley, KNBC San Francisco: Dave Pasternak, KSD-AM-TV St. Louis; Al Perlmutter, WRCA-AM-TV; Clem Scerback, WTAM-WNBK (TV) Cleveland, and Milt Schwartz, WRCA-AM-TV. Merchandising managers who will be in at- tendance are: Harry Camp, KRCA (TV) Los Angeles; William Dallman, WTAM-WNBK (TV) Cleveland; Frank Downes, WMAQ- WNBQ (TV) Chicago; David Engles, KNBC San Francisco; Curt Prior, WRC-AM-TV Wash- ington, and William Rich, WRCA-AM-TV New York. William E. Anderson, WRCA-AM-TV New York; Chet Campbell, WMAQ-WNBQ (TV) Chicago; Robert Horan, WTAM-WNBK (TV) Cleveland; Robert Pelgram, KRCA (TV) Los Angeles, and Jane Morrison, KNBC San Fran- cisco, all publicity managers, also will be pres- ent at the clinic. WFBL/s Samuel Woodworth Succumbs to Heart Attack SAMUEL WOODWORTH, 58, general man- ager of WFBL Syracuse, N. Y., and pioneer broadcaster in Central New York, died Oct. 23 at Syracuse Gen- eral Hospital of a heart attack. M r . Woodworth began as an ama- teur radio operator in 1912, and during World War II he served with the Signal Corps in France, where he studied French and British radio facili- ties. In 1920, he was licensed to op- MR. WOODWORTH erate a small radio station at his home in Syracuse, and on Feb. 4, 1922, started regularly scheduled programs from his station, WLAH. Mr. Woodworth operated WLAH as a hobby while he worked in the radio department of Westinghouse Electric Co. In 1924, WLAH was moved from Mr. Woodworth's home to quarters in the Onondaga Hotel, its present location, as WFBL. In 1930, the Onondaga Radio Broadcasting Corp. purchased the station. Mr. Woodworth was retained as general manager. He is survived by his wife, Mrs. Cora Comins Woodworth, two daughters, a brother, two sisters and a grandchild, all of Syracuse. Henry Steele Lewis, 54, WTAR Vice President, Dies HENRY STEELE LEWIS, 54, vice president- treasurer of WTAR Radio Corp. (WTAR-AM- FM-TV Norfolk) and president of the Norfolk Virginian-Pilot and Norfolk Ledger-Dispatch, died Oct. 24 after a long illness. Mr. Lewis had been associated with WTAR since 1932 when he was elected secretary and treasurer. In addition to being a director of WTAR Radio Corp., he was a director of Richmond News- papers Inc., Norfolk Newspapers Inc., Ledger- Dispatch Corp. and the Seaboard Citizens National Bank. He is survived by his wife, a son, a brother and two sisters. P. K. Ewing, WGRM-WMIS Dies After Long Illness P. K. EWING, 62, operating WGRM Green- wood and WMIS Natchez, in Mississippi, died Wednesday after a long illness. He had been in radio many years, and formerly was general manager and vice president of WDSU New Orleans. He had been active in management of WGMR and WMIS until his health failed. Previously he had operated stations in Gulf- port, Jackson and Vicksburg, Miss. Page 58 • November 1, 1954 Broadcasting • Telecasting you don't buy the palm tree YOU BUY THE COCONUT! If you want to do a top radio job in the best part of Kentucky, you obviously don't need to buy the whole radio "tree" — trunk, roots and branches! WAVE GIVES YOU THE BEST OF KENTUCKY — AT MINIMUM COST. WAVE's 50% BMB daytime area is almost precisely the same as the Louisville Trading Area, which racks up 42.5% of this State's total Effective Buying Income. WAVE PROGRAMMING GUARANTEES AUDIENCE. WAVE is the only NBC station in or near Louisville. But network attractions are only part of our appeal. 62 good people on radio (44 of them working on-the-air activities rather than sales, etc.) give us better news, better sports, better local programming all along the line. WAVE alone in Louisville gives you ALL the coconut, at the right price. NBC Spot Sales has the figures. WAVE 5000 WATTS LOUISVILLE * NBC AFFILIATE NBC Spot Sales, Exclusive National Representatives - Broadcasting • Telecasting November 1, 1954 • Page 59 STATIONS KGO-AM-TV MERGES RADIO-TV FUNCTIONS IN KEEPING with the American Broadcasting Co. -United Paramount Theatres economy pro- gram, James Connolly, vice president of ABC's KGO-AM-TV San Francisco, today anounced consolidation of the stations' radio and tele- vision operations, effective Nov. 1. In the announcement Mr. Connolly said he would take active charge of KGO and KGO-TV, with Vincent Francis, formerly the tv station manager, becoming local radio and television sales manager and David Sacks, formerly tv sales manager, becoming national sales man- ager for both radio and television. Russ Baker, tv program manager, takes over the same job for the radio station. Roy Grande, formerly program manager for radio, has re- signed. Other changes include the resignation of A. G. (Shortie) Evans former business man- ager for the two stations. Harry Jacobson, formerly chief of tv engineering, has been named chief of engineering and building mainte- nance for both radio and television. Additional changes as a result of the con- solidations will be announced soon, Mr. Con- nolly said. Harley West Named Manager For WKST-AM-TV New Castle HARLEY M. WEST Jr., formerly manager of WNEM (TV) Bay City-Saginaw, Mich., has been appointed manager of WKST- AM-TV New Castle, Pa., according to Sam W. Townsend, president of the sta- tion. Mr. Townsend also announced that A. W. Graham, one of the founders of WKST, has retired to Florida, but will continue as an officer, director and stockholder of the station MR. WEST WJIM-AM-TV Dedicates Elaborate Country House DEDICATION of the new WJIM Country House of WJIM-AM-TV Lansing, Mich., was scheduled yesterday (Sunday) evening with 200 guests from the nation's public life as well as leaders in advertising and other business lines. Harold F. Gross, WJIM president, ar- ranged the inaugural ceremonies. The million-dollar expansion project brings to Lansing what is described as one of the most impressive radio-tv structures in the na- tion, incorporating many new features and pro- viding efficient facilities. FCC Chairman George C. McConnaughey and Mrs. McConnaughey were honor guests at the formal opening along with Sen. Charles E. Potter (R-Mich.). An hour-long program included such tv artists as Eddie Fisher, George Gobel, Janice Paige, McGuire Sisters, Tommy & Jimmy Dor- sey orchestra, Bud & Cici Robinson and others. Greg Garrison directed and produced the pro- gram. The radio and tv stations have been going through a 30-day shakedown period in the new quarters. WABD (TV) Sets Color DuMONT'S WABD (TV) New York was to begin color telecasting yesterday (Sunday) at 6 p.m. with three filmed programs. A color program will be pre- sented by the station each Sunday there- after at the same time, according to James L. Caddigan, DuMont's director of programming and production. The series, titled Sunday Supplement, will consist each week of three "pages." The premiere program was to feature "The Story of Colonel Drake," which recounts the drilling of the first oil well in Penn- sylvania, plus cartoon and a travelogue. WFEA Protests Action Banning Tape Recorders SHARP protest was delivered by WFEA Man- chester, N. H., after the local school board voted 8-5 last fortnight to ban the use of a tape recorder during a board meeting. The board action was taken after a motion to eject Alan Rock, WFEA news editor, from the hearing was amended to apply only to the recorder. According to news reports, the motion was invited when Vice Chairman Timothy Landri- gan, presiding at the session, said to Mr. Rock that the station staff had been instructed by its "boss" to "go out and attack every city official, and I think that's the nearest thing to a com- munist program I have ever heard." WFEA's station manager, Norton I. Virgien, retorted that the allegation "is a plain unvar- nished untruth" and that the only "instructions" given his newsmen were "to seek out and report facts of interest to citizens of Manchester and New Hampshire wherever they may be found and regardless of the personalities involved." To the "communist" allegations, Mr. Virgien declared, "communism will never flourish when news media are permitted to inform the public factually of the activities of their elected officials." He said it appeared that "Mr. Landri- gan and his supporters . . . have not been accustomed to the public being so informed of their activities." Mr. Rock, who for several months had been covering school board meetings with a recorder, was permitted to remain at the hearing and take notes of its proceedings. Merino Named Manager Of KFSD-TV San Diego JOHN C. MERINO, in managerial positions with KFSD San Diego since 1946, has been appointed station manager of KFSD- TV there, according to William E. Goe- tze, new general manager of KFSD- AM-TV. Mr. Merino will report to Mr. Goetze, who is selling his interest in Elliott, Goetze & Boone, San Francisco ad- vertising agency, and will take charge of KFSD-AM-TV today (Monday). The KFSD properties were recently pur- chased by Fox, Wells & Co. for $2,227,500 from Airfan Radio Corp. [B»T, Oct. 18]. The new corporate name is KFSD Inc. MR. RENAULT MR. MERINO DUAL WABC POSTS GO TO RENAULT APPOINTMENT of Michael A. Renault as acting general manager and sales manager of ABC-owned WABC New York is being announced today (Monday) by Rob- ert E. Kintner, presi- dent of ABC. Mr. Renault succeeds Ted Oberfelder, who has been named vice president and gen- eral manager of ABC's WABC-TV New York [B*T, Oct. 25]. Mr. Renault, who will assume his new post today, joined WABC (then WJZ) in 1950 as an account executive, and was promoted to commercial manager in December 1952. Pre- viously he had been with the representative firms of Donald Cooke Inc. as New York man- ager and with Headley-Reed Co., New York, as account executive. During World War II, Mr. Renault served five years in the U. S. Army. CBS Spot Sales Releases New Issue of Market Book LATEST edition of CBS Radio Spot Sales Market Book is being distributed, Richard F. Hess, director of research for CBS Radio Spot Sales, announced last week. The 21 -section, 157-page volume features major-city media in- formation for each of the 14 represented mar- kets, including base rates for radio stations, tv stations and newspapers. Market data includes a new feature: income and spending unit data by size of spending unit income. Information in the new volume was sum- marized mainly from material in the latest Sales Management Survey on Buying Power and the farm portion of Standard Rate & Data's Consumer Markets. WKBN-TV Increases Power From 16 Kw to 160 Kw TEN-FOLD power increase, from 16 kw to 160 kw, has been announced by WKBN-TV Youngstown, Ohio, by Warren P. Williamson Jr., president and general manager. Using its new 12Vi kw RCA transmitter, the change- over went into effect on Oct. 17. Hanrahan Advises Aussie Tv JAMES C. HANRAHAN, general manager of WEWS (TV) Cleve- land, Ohio, was scheduled to leave yesterday (Sunday) for Australia to serve as consultant to the developing tv indus- try there. A Royal Commission recently formulated alloca- tion plans for com- mercial and govern- ment - owned chan- nels. Mr. Hanrahan expects to be back in the U. S. by Christmas. MR. HANRAHAN Page 60 • November 1, 1954 Broadcasting • Telecasting Reprint from the July 3 Oregon Journal I A GENT JUST RE- TURNED from touring across the country , ... with his car radio turned on . . . reports programs are about the same , , , mostly records. The big change is in the an- nouncers. The old, dignified spiel- ers have either been fired or quit and gone to work . and station owners have replaced them with noisy morons they apparently I rounded up in pool halls, | cocktail bars, under bridges j and in the waiting rooms of ' psychiatrists' offices. Bums that 20 years ago they j wouldn't have hired to clean j out the washrooms. it ik £ IX FORMALITY i. motto of this bier. ff. The Lowdown _ Rad -By William, Moyes ■'rang j YOU If? for nhur alter : ey. Eati into the mike th*. new type gab- aims to be as relaxed ind limp m a bar rag. Old type •pielers used to say "off the >>r, due to circumstances be- yond our control." The up to date lout throws his head back and blasts "Hey! What inett's 'it the power?" * * ★ KN'OW who's response- this new kind of lout. Godfrey. Today every pinner is his own Gor- 1g, sneezing, coughing ... as relaxed as a busted suspender. He stands at the mike, head down ... his tongue hanging down like a f Elated circus balloon ... and he never bothers to retract it into his bazoo even while talk- ing. The chances are he dresses soiled Hollywood sports clothes, like that other exponent j of relaxation, Bing Crosby. ■j^ $ I AVAILABLE % I FLORIDA RADIO STATIONS | | PRICED: $75,000 -$100,000 I X, ft I TRANSIT RADIO INC. I I (R. C. CRISLER & CO.) % | UNION TRUST BUILDING | I CINCINNATI 2, OHIO | « Tel. DUnbar 7775 ft v ft $ RICHARD C. CRISLER LINTON WELLS ft S ft S ft »»»»»»»»»»»»»»»»»»»»» »»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»» Page 68 • November 1, 1954 Broadcasting • Telecasting headquarters for a time. She said she was in the party from about 1934 to 1946. Miss Flicker recalled that her former hus- band, Kenneth Osthimer, was "quite a reader" and in 1936 had offered to help Mr. Lamb with a biography of the Russian leader, Nikolai Lenin, but that Mr. Lamb told him he would let him know if he needed any help. Mr. Stoll also testified he had discussed such a proposed book with Mr. Lamb in 1936. On Monday, Mr. Brown further cross exam- ined Mrs. Natvig about the circumstances of the second of her three marriages and divorces to test her memory. He has challenged her mental competency several times and characterized her as "lunatic" among other descriptions, which have drawn objection by the examiner and Broadcast Bureau counsel. Mrs. Natvig claimed "personal privilege" and refused to tell what name she used at Rad- cliffe College during the 1920s. When the examiner said he would strike all her testimony in the case if she did not answer, Mrs. Natvig indicated she was not sure just what name she might have used. Mr. Brown then introduced a Radcliffe letter claiming no one under several names mentioned earlier by Mrs. Natvig had ever attended the college during the period cited. Mrs. Natvig also disclosed that 10 days previously she had met her first husband, Mr. Harris, in New York and he told her he had been contacted by the FBI about the Lamb case. She said she did not now know his whereabouts. Examiner Sharfman felt the contact was a "breach" of an earlier understanding among counsel since Mr. Brown wanted to see Mr. Harris first for questioning. FCC Stays KGUL-TV's Move Nearer Houston MOVE of KGUL-TV Galveston to a new site nearer Houston was stayed last week by the FCC following a protest against the shift by KTRK-TV Houston [B«T, Oct 25]. At the same time, the Commission ordered that a hearing be held Nov. 15 on the complaints of the Houston ch. 13 grantee against the Galves- ton ch. 1 1 station's transmitter move. KTRK-TV charged that the Galveston sta- tion was moving closer to Houston in order to maintain its CBS-TV affiliation, and also to sell advertisers on its coverage of the Galveston- Houston market. This violates the tv table of allocations, KTRK-TV said. It also alleged that KGUL-TV had opened studios in Houston be- fore the FCC granted its transmitter move. In its opposition to the KTRK-TV petition, KGUL-TV claimed that KTRK-TV had no standing as a party in interest and also that since it had been serving Houston with a Grade A signal before it moved the transmitter, no actual change in its coverage is involved. The Commission ordered that the burden of proof shall be on KTRK-TV. Four Standard Grants Issued by Commission PERMITS for four new standard daytime sta- tions were issued by FCC last week. They were for Riverhead, N. Y.; Greer, S. C, and Loveland and Lakewood, Colo. • At Riverhead, new facilities on 1390 kc with 500 w were awarded to Suffolk County Broadcasting Corp., licensee of WALK-AM- FM Patchogue, N. Y. • At Greer, a new station on 1300 kc with 1 kw was granted to Greer Radiocasting Co. • At Loveland, permit for a new station on 1570 kc with 250 w was granted to Loveland Broadcasters. • At Lakewood, facilities of 1580 kc with 250 w were granted to Lakeland Broadcasting Service. Examiner Favors Renewal Of CBS' WBBM-TV License INITIAL decision renewing the license of CBS- owned WBBM-TV Chicago and modifying its license to specify regular operation on ch. 2 instead of ch. 4 there was issued by FCC Hear- ing Examiner Herbert Sharfman last week. The action followed dismissal of Zenith Radio Corp.'s application for the ch. 2 facility two weeks ago [B»T, Oct. 25]. The examiner also granted WBBM-TV authority to operate with full 100 kw power. The much-controverted Chicago ch. 2 case began early in 1953 when CBS bought the ch. 4 facilities of WBKB (TV) Chicago for $6 million. This followed the FCC's approval of the merger between ABC and United Para- mount Theatres Inc. which saw the new Amer- ican Broadcasting-Paramount Theatres Inc. owning two tv stations in Chicago (ABC-owned WENR-TV and UPT-owned WBKB). Earlier, the Commission in its 1952 Sixth Report and Order had directed the shift to ch. 2. Zenith's application for ch. 2 in Chicago had been filed in 1948, but the FCC had dismissed it on the grounds that the radio-tv manufacturer . . . keeps viewers tuned to KMJ-TV FRESNO • CHANNEL 24 the FIRST TV station in California's San Joaquin Valley KMJ-TV pioneered television in this important inland California market. The strong pull of top local programming plus NBC and CBS network shows continue to make it this area's most-tuned-to TV station.* KMJ-TV is your best buy in the Valley. Paul H. Raymer, National Representative * KMJ-TV carries 24 out of the 25 top-rated nighttime pro- grams, 6 out of the 10 top-rated daytime shows in the Fresno area. (March 1954 ARB report) Broadcasting • Telecasting November 1, 1954 • Page 69 GOVERNMENT NETWORKS had not participated in the allocation proceed- ings or the WBKB renewal case. Zenith ap- pealed this dismissal to the U. S. Court of Appeals in Washington, and the court ordered that Zenith should have a comparative hearing with CBS for ch. 2. In its agreement settling the ch. 2 case, CBS paid Zenith $575,000 for Zenith's transmitter and other equipment and Zenith bought a quarter segment of Omnibus on CBS-TV at about the same cost. ALL TV'S IN LINE FOR BRICKER PROBE IT SEEMED pretty definite last week that all U. S. television outlets will be among the groups receiving questionnaires in Sen. John W. Bricker's Senate Commerce Committee in- vestigation of the tv networks and the uhf-vhf situation, provided the whole probe isn't scuttled or its direction turned elsewhere by a Democratic victory tomorrow (Tuesday). The Ohio Republican's committee investiga- tion staff members, headed by attorney Robert F. Jones, former FCC commissioner and Ohio congressman, seem to have a fairly clear idea of the kind and extent of information they want, but are holding up questionnaires to find out first how much data they can get from the FCC and the networks to whom queries have been sent [B*T, Oct. 25, 11]. To this end, at least two conferences have been held with FCC staff members. U. S. -Mexican Radio Talks Begin Nov. 4 REPRESENTATIVES of FCC, State Dept. and the radio industry leave the U. S. this week for bilateral talks with Mexico on use of the standard broadcast band, to begin Thursday in Mexico City. Two dozen industry "ob- servers" will attend along with the official U. S. delegation, headed by Comr. Rosel H. Hyde [Closed Circuit, Oct. 25]. Lower frequencies, higher power ceilings and prior rights to 540 kc are understood to be primary aims of Mexico, who was not a party to the 1950 North America Regional Broad- casting Agreement. NARBA still awaits rati- fication by the U. S. Senate. Vice Chairman of the U. S. delegation will be John S. Cross, State Dept. Telecommunica- tions. Others in the group include Joseph M. Kittner, James E. Barr and Bruce S. Longfellow, FCC Broadcast Bureau; Vera Nordness, sec- retary to Comr. Hyde, who will be secretary of the delegation, and Raymond L. Harrell, telecommunications attache of the U. S. Em- bassy at Mexico City. Delegation headquarters will be the Reforma Hotel. Observers attending in behalf of Clear Chan- nel Broadcasting Service include Hollis M. Seavy, CCBS director; attorney R. Russell Eagan and engineers George W. Curran and George F. Leydorf. Daytime Broadcasters Assn. will be represented by counsel Harry J. Daly while Daytime Petitioners Assn. will be represented by attorney Leonard H. Marks. Attending in behalf of Westinghouse Broad- casting Co. will be D. A. Meyer, technical field director, and Ralph N. Harmon, vice president. James P. Veatch, manager of RCA Frequency Bureau, and engineer John M. Flynn will rep- resent NBC. CBS representative is James D. Parker while counsel Andrew G. Haley will attend for American Broadcasting-Paramount Theatres Inc. (ABC) as well as Meredith Pub. Co. and King Broadcasting Co. Other observers and the principal stations they plan to represent, according to State Dept., include: Consulting engineer T. A. M. Craven, Storer Broadcasting Co., KRLD Dallas, KFRE Fresno, KING Seattle and WJJD Chicago; con- sulting engineer George P. Adair, WQXR New York; Herbert E. Evans (WGAR Cleveland); Carl Lindberg, WPIK Alexandria, Va.; Paul R. Bartlett, KFRE Fresno; Benito Gaguine, at- torney, Peoples Broadcasting Corp. and WCCO Minneapolis; James A. McKenna Jr., attorney, and John H. Poole, KBIG Avalon and KBIF Fresno, Calif.; Arthur W. Scharfeld, attorney, WCAR Pontiac, Mich., KPMC Bakersfield, Calif., and Head of the Lakes Broadcasting Co.; Har- rison T. Slaughter, attorney, WKY Oklahoma City, WDSU New Orleans and Time-Life Sta- tions; Eugene L. Burke, attorney, WCFL Chi- cago; Burt Buzzini, radio director, California Farm Bureau Federation. Meanwhile, Mr. Poole made public last week results of a survey of 160 U. S. radio station operating on Mexican clear channels. Of 100 respondents, 91% said they wanted to change the present "gentleman's agreement" between U. S. and Mexico so as to permit nighttime broadcasting. They presently are restricted to daytime operation under the informal pact. Mr. Poole said 59% of those replying wanted the power ceilings for U. S. stations on these channels to be boosted to 5 kw or more. FitzGerald to Head FCC Opinions, Review JOHN L. FITZGERALD, principal land at- torney of the Housing and Home Finance Agency, has been appointed chief of the FCC Office of Opinions and Review effective Nov. MR. FITZGERAtD MR. SCHILDHAUSE 15, it was announced last week by the Com- mission [Closed Circuit, Oct. 18]. The first major staff appointment since Chairman George C. McConnaughey assumed office, Mr. FitzGerald succeeds Broadcast Bu- reau attorney Sol Schildhause who has been detailed as acting chief of the office for more than a year. Mr. Schildhause will return to the Broadcast Bureau. Born in Seattle in 1908, Mr. FitzGerald has been a government career employe for 17 years. He has been principal land attorney with HHFA since 1949. CBS AM AFFILIATES ACT ON RESEARCH Affiliates group names liaison members to work with net- work in developing new mo- tivation research methods. STEPS to advance a close working relation- ship between CBS Radio and its affiliates in the development of new methods of motivation research were taken last week at a meeting of the new board of directors of CBS Radio Affiliates Assn. John F. Patt, WJR Detroit, chairman of the affiliates board, named Herbert L. Krueger, WTAG Worcester, Mass.; Victor A. Sholis, WHAS Louisville, and Don Davis, KMBC Kansas City, to serve as a continuing commit- tee to work with Harper Carmine, the network's director of research, and members of his staff in development and expansion of research projects, some of which already are under way. In other appointments during the meeting — held Wednesday afternoon and Thursday morn- ing in New York, and including conferences with network officials — Charles C. Caley, WMBD Peoria, was named to head a com- mittee to make plans for a second annual con- vention of CBS Radio affiliates next summer, and George Coleman of WGBI Scranton was appointed chairman of a committee to con- sider changes in the association's bylaws. Other members of both committees will be appointed shortly, officials said. John M- Rivers, WCSC Charleston, S. C, was named to the association's board of di- rectors to succeed Wilton Hall, WAIM Ander- son, S. C, who had resigned due to pressure of other business. Affiliates' board members on hand for the meeting included Chairman Patt; Messrs. Cole- man, Caley, and Sholis; Arnold F. Schoen Jr., WPRO Providence, who is secretary-treasurer; C. T. Lucy, WRVA Richmond; F. C. Sowell, WLAC Nashville; Kenyon Brown, KWFT Wichita Falls, Tex.; Saul Haas, KIRO Seattle, and George B. Storer, Storer Broadcasting Co. Intermountain Stockholders Re-elect Meyer as President STOCKHOLDERS of Intermountain Network Inc. held their second annual meeting Oct. 22 and elected the following to the board of directors for the coming year: George C. Hatch; Jack Paige; Reed Bullen; Jack Richards; Wilda Gene Hatch; Lynn L. Meyer; Sydney M. Stoddard; Ernest W. Campbell, and George L. McMillan. Mr. Meyer, who was re-elected president at the meeting of the board of directors, reported that Intermountain, with 44 affiliated stations, is now one of the largest regional networks in the country. The network celebrated its 15th year of operation on Oct. I. Awards for Network Heads ROBERT E. KINTNER, president, ABC; Ted Bergmann, director of broadcasting, DuMont; Adrian Murphy, president, CBS Radio; J. L. Van Volkenburg, president, CBS Television; Thomas F. O'Neil, president, MBS, and Syl- vester L. Weaver Jr., president, NBC, will be honored for "distinguished contributions to the enrichment of our American heritage," at the annual awards dinner of advertising industry, Nov. 11 at Waldorf-Astoria, New York. THE SMART BUY IN MILWAUKEE REGIONAL COVERAGE AT LOCAL RATES Adam J. Young Jr., Inc., Nat'l Reps. Page 70 • November 1, 1954 Broadcasting • Telecasting Advertisement We Wouldn't Be In Today's Air Age — If We Hadn't Hod A Free, Compef/7/Ve 0/7 Industry by RALPH S. DAMON Presideni, Trans World Airlines You can step aboard a plane at noon in New York today and dine in San Francisco tonight. You can breakfast in Washington, D. C. and lunch in Chicago ... or you can leave New York in the late afternoon and be in almost any capital in Europe for lunch or dinner the following eve- ning. Just a matter of routine, these days — part of the almost 19 billion passenger miles U. S. domestic air- lines will fly this year. Yet this still swiftly-growing in- dustry, which has literally grown into manhood during my own work- ing lifetime, didn't just happen. And while the spotlight has justly been on the swift, shining planes and the men who fly them, it's worth remem- bering that today's air age as we know it couldn't have come about if we hadn't had a free, competitive oil industry. Today's planes— and I can say this out of 35 years of first-hand observa- tion — are the result of the closest kind of teamwork between plane Ralph S. Damon, president of TWA, has been active in aviation ever since he served as an Army flyer in World War I. In the early 30's he was instrumental in developing such noted aircraft as the Curtis-Wright Junior and the Condor. During World War II he put into high gear the production of the famous P-47 Thunderbolt fighter. By Presidential appointment, he is a member of the National Advisory Committee for Aeronautics. designers, engine designers and oil scientists. The whole spectacular his- tory of aviation in this country dem- onstrates the success of this collabo- ration. And throughout this history, America's oil companies have surely lived up to their great responsibility for aviation's development. Abundant supplies of low cost fuels were just a beginning. Year after year, better fuels helped make better, more efficient engines possi- ble. And every step of the way, for oilmen, engine-makers and aviation people alike, the spur has been the driving force of competition— under a system where the opportunity for rewards exists. This competition in America to- day is real and it is constant. I know, for when TWA buys aviation gaso- line in the U. S. (we used some 107 million gallons last year) we are able to buy in a competitive market, with many companies anxious to bid for our business. We, in commercial aviation, bene- fit with quality oil products at the lowest possible prices. And because the airlines are competitive, these benefits are swiftly passed along to you, the public. This is one of a series of reports by outstanding Americans who were invited to examine the job being done by the U. S. oil industry. This page is presented for your information by The American Petroleum Institute, 50 West 50th Street, New York 20, N. Y. Broadcasting • Telecasting November 1, 1954 • Page 71 NETWORKS 10 MILLION COLOR SETS IN '59— ROBERT SARNOFF RECEPTION given by NBC Central Div. past fortnight brought together station and advertising agency executives and personalities at Chicago's Sheraton Hotel. Caught in informal gathering are (I to r): William Weddell, vice president of Leo Burnett Co.; Len O'Connor, newsman at WMAQ-WNBQ (TV) Chicago; Jules Herbuveaux, general manager of NBC o&o outlets, and Robert Brewster, vice president, McCann-Erickson. The reception was held Oct. 19 to help familiarize agency timebuyers and other radio-tv personnel with new NBC Chicago management team of Mr. Herbuveaux and Henry Sjogren, assistant general manager, as well as stations' talent. NBC's executive vice president tells Buffalo Advertising Club an estimated 2 million people already have seen color tv. AT LEAST two million people have seen color tv shows, according to NBC's Executive Vice President Robert W. Sarnoff, who estimated the figure was "banker-conservative," in a talk Tues- day before the Advertising Club of Buffalo. The estimate, he said, was based on the "hun- dreds of people" who have at least caught a glimpse of color on the 10,000 color sets now in national circulation. To bolster his estimate, Mr. Sarnoff traced reports he has received from various popula- tion centers. He noted a minimum of 150,000 in Philadelphia watched one or more color shows through cooperation of 200 RCA dealers who opened their stores for viewers of both NBC and CBS colorcasts. He said Walter Damm of WTMJ-TV Mil- waukee, NBC's affiliate there, reported 50,000 people in that area saw color; the Chicago esti- mate was 300,000; Oklahoma City, 25-30,000, and in St. Louis some 5,000 have been regis- tered for each color show thus far. Mr. Sarnoff took issue with certain claims that only small audiences have tuned in to NBC-TV's color "spectaculars." He said that this type of show "is worth doing" when "one out of nearly four Americans is interested in seeing a big off-beat television show." He said, "We at NBC intend to continue doing them." He asserted that national ratings have been increasing — since the 37 million audience re- port for the first such spectacular — for each successive color spectacular. Other points made by Mr. Sarnoff, who re- ceived keys to Buffalo during "NBC-WGR Week" proclaimed by the mayor, included: Use of tv by advertisers is at its peak with NBC-TV totaling 165 and CBS-TV 85, for a total of 250 advertisers "between us." Local use has been up, too. In 1952, tv's share of all media advertising was 7% which he predicted should be "no less than 20%" in 1956. Mr. Sarnoff said his confidence in future tv growth was predicated on three important de- velopments of recent years: (1) Lifting of the tv freeze and the subsequent swelling of tv stations, (2) the magazine concept of advertis- ing started by NBC five years ago and (3) color tv — a conservative guess is that five years from now there will be 10 million sets in use. Radio Sales Effectiveness Cited by CBS Radio's Karol A RADIO BUY may be a greater challenge to the advertiser today than it was in 1948 but "the returns can be even bigger than when the medium had all the glamor of a spectacular," John Karol, vice president in charge of net- work sales, CBS Radio, said Wednesday. Mr. Karol, in a speech at a Radio-Television- Advertising Executives Club of Boston lunch- eon, said that in 1948, an evening advertiser reached an average of 4.8 million homes, once- a-week with three minutes of commercial time for $19,000, or more. But today, he said, that advertiser, for less than $15,000 a week, can reach more than 5 million different homes spread over five nights per week with a total of five minutes of commercial time. 'And because the advertiser's message reach- es some of these homes more than once, his gross weekly audience is around 9 million homes," he said, while for $30,000 he can have a still bigger audience and 12V2 commercial minutes. He also pointed out that the nation's major advertisers have maintained confidence in radio "as a great selling medium" despite a belief their dollars were being diverted to other media. "In 1948, 28 out of the top 30 adver- tisers were using network radio," he said. "Today we're doing even better — 29 out of the top 30 are using the medium." Mr. Karol's talk followed the showing of the CBS Radio film presentation, "Tune In Tomorrow." Craig Succeeds Tatum At ABC Hollywood Post KENNETH CRAIG, tv program director of ABC Western Div., Hollywood, has been named to succeed Donn Tatum as director of tv affairs for the division. Mr. Tatum has resigned with future plans not announced as yet. In other western division personnel shifts, Cam Pierce, chief technical director, has been appointed to the newly-created post of en- gineering coordinator, with Ralph Denechaud as administrative assistant. The resignation of Phillip G. Caldwell as chief engineer also has been announced. Courtney McLeod, traffic and scheduling supervisor, ABC national and regional radio, Hollywood, adds similar duties for ABC-TV. Two Tvs Linked to Bell ADDITION of WSAU-TV Wausau, Wis., and WCNY-TV Carthage (Watertown), N. Y., to the Bell Telephone System's nationwide net- work facilities was announced last week by the Long Lines Dept., AT&T. Network programs for WSAU-TV, accord- ing to Long Lines, are fed over the Chicago- Minneapolis radio relay route to a tower located near Baraboo, Wis., and from there a new 109- mile microwave link carries the shows to WSAU-TV's transmitter. WCNY-TV receives its programs from the Albany-Buffalo radio re- lay route via a new 77-mile microwave link. KEYD-TV Basic DuMont KEYD-TV Minneapolis-St. Paul (ch. 9) will be DuMont Television Network's primary af- filiate in Twin Cities when it starts Jan. 9, Elmer B. Lyford, DTN's director of station relations, announced Friday. Owned by Family Broadcasting Corp., station will operate with 316 kw. Qyvl of) tksi, NatumA GMafc SMumA 71 0 KC • 50,000 WATTS ftl^j^^J^Tj]^ Page 72 • November 1, 1954 Broadcasting • Telecasting PROGRAM SERVICES FINAL REPORT MADE BY ALL-INDUSTRY LOCAL TV MUSIC GROUP; REFUNDS DUE Stations that contributed total of $161,288 are slated for a 48% return. THE FINAL report of the All-Industry Local Tv Music License Committee, formed some five years ago to negotiate television license terms with ASCAP, was mailed last week to the sta- tions which supported it — along with a notice possibly without parallel in the history of the committee. The notice: Contributing stations will get a substantial portion of their money back. Dwight W. Martin, vice president of General Teleradio and chairman of the committee, noti- fied the stations that $78,510.69 of the $161,288 they had contributed for committee support would be returned to them. The report included an audit by Arthur Young & Co., which showed the refunds to amount to 48% of the station contributions. Mr. Martin said it was the first case on record where an industry committee had returned a substantial portion of its funds. In his letter, Mr. Martin also expressed the committee's appreciation to ASCAP both for the ability of its negotiators and for ASCAP's $100,000 contribution (made after the agree- ment on license terms was reached) toward de- fraying costs of counsel fees and other com- mittee expenses. It was the ASCAP contribu- tion, he noted, which enabled the committee to refund so much of the stations' contributions. The formula for making refunds to con- tributing stations was spelled out as follows in the report of the auditors, who will mail out the checks to stations entitled to rebates: "The committee decided that the amount of refund, if any, to a local tv station should be the ex- cess of its contributions over the actual net expenses of the committee allocable to that station based generally upon four times its card rate in effect at time of pledge as re- quested by the committee in its letter of March 13, 1951, after appropriate adjustment for those stations who failed to contribute the required amount." Mr. Martin also voiced gratitude to the net- works for contributing substantial time, effort and financial assistance, even though they were MR. SPRAGUE MR. MARTIN not committee members, and he highly lauded the work of Stuart Sprague and Judge Simon H. Rifkind as committee counsel. The negotiations between the committee and ASCAP reached a successful conclusion early this year when terms agreeable both to the stations and to ASCAP were finally evolved. The committee's final report thus was described as terminating a "long and successful life" of the group. A court action initiated by a group of stations against ASCAP still pends in U. S. District Court in New York but it is expected to be withdrawn as soon as the last of these stations signs with ASCAP. All tv networks and most stations already have signed. The terms worked out by the committee- ASCAP negotiators and approved by stations and the Society represent an appreciable re- duction in rates from those previously paid. The ASCAP blanket license for stations, which is the one most of them have chosen, calls for a commercial rate of 2.05% of revenue from the sale of time and a sustaining rate of the station's highest quarter-hour card rate per month. The per program license calls for a commercial rate of 9% on net revenue from sale of time or announcements during which ASCAP numbers are used, except that if such numbers are used only as background on films not made primarily for television, then the rate is 4%. The per program sustaining rate is 3.5% of the card rate applicable to each sustaining program period containing ASCAP music, except that the total annual sustaining bill shall not exceed 12 times the station's high- est quarter-hour rate: - The new licenses, both blanket and per-pro- gram, are for four years, retroactive to Jan. 1, 1954. The networks signed blanket licenses, slight- ly higher than those for stations. In his letter to contributing stations, Mr. Martin said the committee believed its efforts "have resulted in benefit not only to you, but |||||N""" "Millllll national advertising representatives nil NEW YORK CHICAGO DETROIT DALLAS ATLANTA CHARLOTTE ST. LOUIS MEMPHIS SAN FRANCISCO LOS ANGELES MIAMI Broadcasting Telecasting November 1, 1954 • Page 73 • PROGRAM SERVICES' AWARDS to all television stations in the country, and ac- cordingly it is with pleasant memories that at long last we go out of existence." He thanked "all of you for your support of the efforts of the committee." Mr. Martin made clear that ASCAP's $100,- 000 contribution made possible the refunds to stations; that the subject of such a contribution was not even discussed until license terms had been fully settled upon, and that "I am certain that ASCAP was motivated in making the con- tribution by a desire to remove any semblance of friction which might have been the by-prod- uct of this extensive negotiation and inception of litigation." Committee members: Chairman Martin; Paul Adanti, WHEN Syracuse; Campbell Arnoux, WTAR-TV Norfolk; Roger W. Clipp, WFIL-TV Philadelphia; Wayne Coy, KOB-TV Albuquerque; Walter J. Damm, WTMJ-TV Milwaukee; Jack Harris, KPRC-TV Houston; Gaines Kelley, WFMY-TV Greensboro, N. C; Philip G. Lasky, KPIX San Francisco; Nathan Lord, WAVE-TV Louisville; Don McGannon, DuMont Labs; W. D. Rogers Jr., KDUB-TV Lubbock; Irving Rosen- haus, WATV (TV) Newark; Robert D. Swezey, WDSU-TV New Orleans; Hugh B. Terry, KLZ- TV Denver; C. Robert Thompson, WBEN-TV Buffalo, and Thad H. Brown, NARTB. (Mr. Brown was a nonvoting observer.) Hagenah Joins RCA Recorded Prog. Serv. GUS HAGENAH, vice president of Standard Radio Transcriptions Services Inc., has resigned after 10 years with the firm to join RCA Recorded Program Services. Mr. Hagenah will make his headquar- ters in Chicago. During his associa- tion with Standard, Mr. Hagenah super- vised national sales for the company, produced recordings in the Chicago studio, and handled managerial duties for United Television Programs Inc. when that firm was oper- ated by Standard. Before joining Standard, Mr. Hagenah was with SESAC for eight years. In 1936 he entered the com- pany's station relations department. In 1944, he left SESAC, where he was manager of the program department, to move to Standard. MR. HAGENAH WMTW (TV) Promotion Wins Direct Mail Award FORMAL presentation of the Direct Mail Ad- vertising Assn.'s "gold mail box award" has been made to WMTW (TV) Poland Spring, Me., owned by Mt. Washington Tv Inc. WMTWs campaign was prepared by the Si- monds, Payson Co. advertising agency of Port- land. Me., and included a series of six mailings, scheduled 10 days apart. The campaign got underway last July. WMTW began program- ming Sept. 25 "practically sold out." The winners in DMAA's contest were an- nounced two weeks ago [B*T, Oct. 18]. Judges picked 65 winners, with 10 of these receiving the "gold mail box" trophies. INTERNATIONAL- JOHN NORTON (c), vice president and general manager of Mt. Washington Tv Inc., permittee of WMTW (TV) Poland Spring, Me., holds the Direct Mail Ad- vertising Assn.'s "gold mail box" award. He receives congratulations from Reginald Clough (I), chairman of contest judges and publisher of Tide. With Mr. Norton is James L. Tabor, vice president of Simonds, Payson Co., Portland, Me. RETMA, IRE Honor Loughren PLAQUE honoring Arthur V. Loughren of Little Neck, N. Y., for his "outstanding service to the television industry" through color tv contributions was presented last fortnight at the annual radio fall meeting of the engineer- ing department of Radio-Electronics-Tv Mfrs. Assn. and the Professional Groups Committee of the Institute of Radio Engineers, held in New York. Mr. Loughren is vice president in charge of research, Hazeltine Corp. He is chairman of the Joint Technical Advisory Committee of IRE and RETMA as well as chairman of the RETMA Television Systems Committee. dU Mont another IIU ITIU Multi-Scanner now serving... WNOW-TV YORK, PA. France, England Lead Europe Commercial Tv DuMont's Marx reports on status of European tv after foreign trip. He says Italy holds promise as a market for U. S. sets. COMMERCIAL sponsorship on a limited basis, now approved in Great Britain and also under- way in France, may be expected to supply some spark to Europe's tv growth. Information brought back from Europe by Ernest A. Marx, director of Allen B. DuMont Labs' International Div., who held a news con- ference in New York Wednesday, revealed: • Great Britain: Two additional authoriza- tions have been approved and stations are being constructed for commercial tv use. The country has the greatest concentration of tv sets in Europe, some 3,457,000. It will add four to its present eight stations. • France, Monaco and Luxembourg: A group is undertaking to build two tv sta- tions for commercial programs, one to be located in the Saar, the other in Monaco (Monte Carlo). Mr. Marx also said there are reports of an eventual tv outlet being located in the Grand Duchy of Luxembourg. France has four stations. The additions will give the area six. Sets number 108,000. Other European Countries Mr. Marx' reports on other countries in brief are: • Italy: This is the most progressive in tv of all continental European countries. It has 50,- 000 sets served by nine stations. The country has a network of tv stations stretching from near the Swiss border south to Rome. Plans are underway to extend this network as far as Naples and to Sicily. As a market for U. S. tv sets, Italy holds great promise. Interest is high in all American products. • West Germany: Great strides have been made there. "Germany has continued to forge ahead in the building of television stations and is rapidly expanding her telvision network." West Germany has 17 stations and plans to boost the total to 28. Sets there are 40,000 licensed and about the same number unlicensed. (East Germany is said to have four tv stations.) • Belgium: This nation has two stations and plans are to double that number. Some 19,000 sets are operating there. A handicap, however, is the existence of four distinct tv systems in the country and the dual language problem — Flemish and French. • Switzerland: Still a newcomer to tv. Only one station exists here although there are plans for another. The operating tv outlet closed down for the summer months. Sales of re- ceivers are slow with about 4,000 now in op- eration. Mr. Marx emphasized that the set figures are approximate and were computed as of last August. He also emphasized that commercial tv in Europe will not duplicate the American system because advertising itself has not progressed to the extent it has in the U. S. He also noted the European mind is attuned differently than the American, barring any tv commercial growth there as has mushroomed in this coun- try. Mr. Marx declared actual tv growth on the continent has been "rather slow" in comparison with U. S. development of tv in its early phases. This is due largely to "the fact that Page 74 • November 1, 1954 Broadcasting • Telecasting programming, since it is government spon- sored, is not as much enjoyed as our type of commercial programming," and because the high standard of living of the American middle class does not exist on any large scale in Europe. Thus, purchases of tv sets by average Europeans represent a very much higher per- centage of annual earnings. He also predicted greater use of the Eu- ropean television network, which he said gained wide success early last summer. CJON Bests CBC For St. John's Tv THE Canadian Broadcasting Corp. has been turned down by the Canadian government for a license for a television station at St. John's, Newfoundland. CJON St. John's has been granted a license to operate a tv station on ch. 2 there, the 29th in Canada. The ruling of the Canadian government is the first time that the government-owned CBC has been refused a license for an am or tv station. When the CBC board held its meeting at St. John's on June 18-19, CJON executives C. W. Stirling and D. Jamieson appeared with their application. The CBC board in its rec- ommendations following this meeting recom- mended that the CBC be licensed for a tv sta- tion, the first in Newfoundland [B«T, June 28]. In its recommendation it emphasized the need of a CBC station there for its national tv net- work. It recommended CJON for a license if the government did not approve of a CBC tv license for St. John's. The government ruling has interesting inter- pretations, although no reasons were advanced in the official announcement of Transport Minister George C. Marler on Oct. 20. How- ever, it is felt in radio industry circles that the move may be the government's gradual realiza- tion that CBC tv stations and programming have not met complete public approval and that the government is beginning to listen to the groundswell of discontent with CBC policies discussed at Liberal party (the government is Liberal) conventions, especially among young Liberal groups and central Canadian Liberal group meetings. The ruling also is interpreted as forecasting an early change in government policy to permit establishment of independently- owned tv stations in major market areas now having only CBC stations. Guatemala Tv Station Under Active Planning PLANS for a Guatemala tv station are under active consideration by that Latin American country's communication officials, it became known last week. The station would be based at mile-high Guatemala City and operated by an independent group under the control of the Guatemalan Ministry of Communications, it was understood. Among those involved in the bid to build and operate the station, it is understood, are J. C. Wilson Jr., director in Guatemala of Pan American Airways; A. Frank Katzentine, owner of WKAT Miami Beach, Fla., and Paul A. Porter, former FCC chairman and now in private low practice in Washington. Others in this group are Guatemalan citizens, it was said. Hammond to Head CAAA G. C. HAMMOND, Cockfield Brown & Co. Ltd., Montreal, was elected president of the Canadian Assn. of Advertising Agencies at its 31st annual meeting at Toronto Oct. 21. Mark Napier, J. Walter Thompson Co., Toronto, and Elton Johnson, Locke, Johnson & Co., Toronto, were elected vice presidents. et Broadcasting • Telecasting Obviously OUTSTANDING... IDEAS MAKE THE DIFFERENCE! Brooks Watson Phil Gibson Johnnye Rayburn P. M. PANORAMA "P. M. PANORAMA" beams music, news, weather, and sports to over 23,000 industrial workers on the move from 4 to 5:30 PM. Ideas make the difference in SALES, too! "P. M. PANORAMA" is another WMBD "idea" feature designed to make your advertising dollars reach more people more often. TO SELL THE HEART OF ILLINOIS, BUY WMBD See Free & Peters FIRST in the Heart of Illinois PEORIA CBS Radio Network 5000 Watts November 1, 1954 • Page 75 UNESCO PLANS TELEVISION SERIES TO DRAW FROM WORLD-WIDE POOL Even Russia indicates interest in project which envisions documentary comprised of five-minute film sequences taken in each nation. SERIES of three television projects are under consideration by the United Nations Educa- tional. Scientific and Cultural Organization, in which countries throughout the world would participate. The projects were outlined by Henry Cas- sirer, head of tv for UNESCO with headquar- ters in Paris, who described at length a plan under which countries throughout the world would participate in the filming of interna- tional tv documentaries. A former CBS news editor and freelancer, he is on a brief visit to the U. S. As Mr. Cassirer envisioned this project, tv stations or some other organizations in each country would shoot a five-minute film sequence on such topics as health services, children's games, the winter season or street music, and these segments would be put together as a world-wide documentary, available to all par- ticipating stations. He said the plan has re- ceived "enthusiastic support" in many coun- tries, and reported that Soviet representatives were "highly interested." Other projects proposed by Mr. Cassirer were the establishment of a clearing house for tv information on what programs in what coun- tries are available for exchange, and the organi- zation of a series of international seminars to be held in Latin America and Europe next year. He said the seminars would be attended by production experts concerned with the exchange of "technical experience and ideas." Mr. Cassirer said he would like to see the international documentary project set in motion by the beginning of 1955. He added it would operate under his expanding tv unit, for which he expects "a considerable increase" in budge- tary funds, to be voted next month. Mr. Cassirer explained his work with UNESCO is to help member nations develop tv stations and the use of television through interchange of experts and information. His office, located at 19 Avenue Kleber, Paris 16, France, does not produce programs, however. He reported 30 nations now have tv sta- tions in operation while another 30 countries are actively planning or constructing outlets. The French pattern of community viewing groups in the country schoolhouse appears to be a solution for the spread of tv in under- developed countries, he suggested. The prac- tice also stimulates community unity and action, especially for government health or agricultural education films, he noted. "Television has a much greater hold on people than radio ever had." he commented, citing the impact on a community when the group viewing project began. U. S. Experiences Cited In other countries, he said, television is often the subject of heated discussion, with the experience of the United States as background. Three points of dispute most frequently men- tioned are ( 1 ) sponsor influence in program- ming, (2) crime shows and children and (3) excessive hours of viewing and their effect on the individual. Many nations, he explained, could not eco- nomically support a commercial tv system pat- terned after the U. S. if they wanted to. In his report of the first international study course for producers and directors, sponsored by UNESCO last July 5-24 in London with the BBC as host, Mr. Cassirer said delegates from the U. S. and 11 other countries, includ- ing Russia, discovered many common problems in tv. Chiefly, he said, these included viewer passivity and efforts to get the viewer to take action: television "snobbism." or the feeling of the intellectual or well-to-do that tv is "all right for the masses but not for me." and audience research, especially qualitative analysis. Mr. Cassirer noted that the U. S. delegates to the London study conference planned a follow-up meeting last week in New York at the National Assn. of Educational Broadcast- ers (story this page). Response was "overwhelmingly" in support of Eurovision, the international exchange of programs over a single European network last summer, he said, citing results of a survey made in various countries. Educational Tv Needs Help From Governments — Abrams EDUCATIONAL television must receive public funds from federal, state and municipal govern- ments in order to become established firmly and survive as an education force, Benjamin Abrams. president of Emerson Radio & Phono- graph Corp., New York, declared last week. Mr. Abrams offered this commentary last Tuesday in a talk at formal dedication cere- monies of educational station WCET (TV) Cincinnati, to which he presented a check for $10,000. WCET is the sixth station to comply with the terms of the Emerson $100,000 Edu- cational Television Grant, under which the first 10 tv stations to begin broadcasting on channels allocated by the FCC for non-com- mercial educational purposes will receive $10,- 000 each. Mr. Abrams asserted that if all 252 channels reserved by the FCC for non-commercial edu- cational use are to be built, financial support must come not only from government but also from "all segments of our society — from indi- viduals, foundations and industry." He noted that Emerson's motive in establishing the $100,- 000 grant was to "stimulate active participation by others on behalf of educational tv, to culti- vate additional financial and moral support for this medium." NAEB SESSIONS HELD IN NEW YORK CITY Educational television heads list of topics discussed by more than 250 delegates. NATIONAL Assn. of Educational Broadcasters' 30th annual convention was held in New York last week at the Hotel Biltmore, with more than 250 business and civic leaders, educators and representatives of radio-tv in the final registra- tion, according to Seymour N. Siegel, director of WNYC New York and chairman of the convention committee. The Oct. 27-30 convention was preceded by meetings of the convention committees, NAEB board of directors and a number of engineering seminars which began Oct. 24 and ended Oct. 26 with a dinner for the board of directors given by Arthur Hays Sulzberger, president and publisher of the New York Times. On Wednesday morning, delegates were wel- comed to New York by Mayor Robert F. Wag- ner, who accepted an award from NAEB on behalf of WNYC New York. The station was cited for "its long years of distinguished service to the citizens of New York City; in recogni- tion of the outstanding leadership provided by Seymour Siegel and for the support given this service by Mayor Robert F. Wagner." A special reception followed at United Na- tions where NAEB members were addressed by Ambassador Henry Cabot Lodge Jr. and toured the UN and its communications facili- ties. Radio Pioneers dinner in honor of NAEB was held Wednesday evening. The association's business meetings got un- derway Thursday morning with a session de- voted to committee reports, followed by the keynote session under the chairmanship of Dr. Edwin S. Burdell, president of the Cooper Union. NAEB members heard Dr. Buell G. Gal- lagher, president of the College of the City of New York and Leo Rosten, editorial advisor, Look magazine. At the same session, Prof. Charles Siepmann, chairman of the department of communica- tions, New York U., addressed the delegates on "Clues to the Future Success of Educational Broadcasting." Prof. Siepmann praised the NAEB for advances it has made since it or- ganized 30 years ago. He expressed the belief that the solidity of the educational broadcaster could be traced to his ability to serve the individual. It is this kind of service that basi- ATTENTION ALL Sigma Delta Chi Members Attend The 45th Anniversary CONVENTION Hotel Deshler Hilton, Columbus Nov. 10-13, 1954 Featuring Frank Stanton President Columbia Broadcasting System as guest speaker for Annual Banquet Saturday, Nov. 13 For Further Information, Write SDX HEADQUARTERS 35 East Wacker Drive Chicago 1, Illinois Page 76 • November 1, 1954 Broadcasting • Telecasting MANUFACTURING cally distinguishes educational from commercial broadcasting which serves a mass audience, he said. Although both forms of broadcasting are essential, their roles are different and in their difference lies their respective strengths, Dr. Siepmann stated. FCC Chairman Frank C. McConnaughey addressed a combined luncheon meeting of NAEB and Radio & Television Executives Society at noon on Thursday (see story, page 64), and in the afternoon workshop sessions were held. The promotion, publicity and audience building group heard Sydney H. Eiges, vice president in charge of NBC press and publicity, and Joseph Cook, supervisor of the tv network's on-the-air promotion, while at another meeting Joel Tall, CBS tape editor, discussed and demonstrated tape editing. A panel discussion was held on programming an educational radio station, with the following as panelists: Marie Scanlon, chairman, super- visor of radio-tv, board of education, Newark, N. J.; D. D. Lusty, CBC; Margaret Tyler, director, WOSU Columbus; Harry Lamb, di- rector, WTDS Cleveland; J. J. Stillinger, Cleve- land public schools; Gale Adkins, Radio House, U. of Texas, and Cecil Suferin, WNYE New York. Another session, with Dorothy Klock, pro- duction supervisor of WNYE, as chairman, was devoted to the utilization of the educational radio program. James MacAndrew, director of broadcasting for the New York City schools, headed a discussion on "The Nature of the Audience." An engineering technical session was held at WNYC New York, where Clarence Lebel, president of Audio Instruments Inc., led the discussions and demonstrations on test- ing and maintenance of tape recorders and the use of audio testing techniques. Baxter Addresses JCET A 8 p.m. a general session of the Joint Com- mittee on Educational Television was addressed by Dr. Frank Baxter, U. of California, on "Shakespeare and Tv." Ralph Steetle, execu- tive director of the Joint Committee, gave a progress report on educational television. Friday morning's general session was chair- . manned by Dr. William Jansen, superintendent of New York City schools. Speakers were Dr. George Stoddard, chairman of the board, Edu- cational Television Center, New York U.; Rob- ert Saudek, director, Ford Foundation Radio & Tv Workshop; Dr. W. R. G. Baker, vice president, General Electric Co.; Raymond Witt- coff, chairman, St. Louis Television Commis- sion, and Raymond Hurlbert, president, Ala- bama Educational Television Commission. Dr. Baker expressed the belief that for the next few years educational tv will "go through a period of trial and error, advancing slowly, and even slipping back a step or two on occa- sion." But, he added, at the end of such a period, educational tv should "emerge as one of the most effective teaching tools since the printed book. . . ." Dr. Baker, speaking as a businessman who looks at the potential of educational tv, pointed out the strong connec- tion between the medium and the business world. If "25% of those who are dropping out of school before completing high school could be convinced through educational tv they should continue their educations it would give impetus to the increasing technology of the nation, to the creation of new jobs calling for greater skill and learning, to the advancement of our standard of living," he said. A Friday afternoon panel discussion under Warran Kraeutzer, director of radio-tv for New York U., on programming for the educational tv station, was followed by a color demonstra- tion and a visit to rehearsals of CBS-TV's / Remember Mama. Samuel Brownell, Com- missioner of U. S. Office of Education, ad- dressed the Friday dinner meeting. Awards and citations were presented by Graydon Aus- mus of the U. of Alabama, president of NAEB, to Richard B. Hull, director of WOI Ames, Iowa, and Harold B. McCarty, director of the Wisconsin State Broadcasting Service, Madison, Wis. Convention was to close Saturday morning with a business session. WTTW(TV) Names Robertson To Program Manager Duties APPOINTMENT of Ellis J. Robertson as pro- gram manager of WTTW (TV) Chicago was announced last Monday byj, John W. Taylor, executive director of the ' educational, non- commercial ch. 1 1 outlet. Mr. Robertson will assume his new duties Nov. 15 after seven years in a similar capacity with WTMJ-TV Milwaukee, the Journal outlet. WTTW plans to commence operation sometime next year. He formerly was program director of WNAM Marinette, Wis., in 1942 and the following year held a similar post at WCLO Janesville. Wis. Mr. Robertson joined the staff of WTMJ Milwaukee as announcer-producer in December 1943 and was appointed program manager in January 1946. CBC Undertakes Extensive Educational Tv Experiment DURING NOVEMBER the Canadian Broad- casting Corp. and the Canadian National Ad- visory Council on School Broadcasting will undertake "the most extensive experiment in classroom television programs yet attempted anywhere in the world," CBC has announced. The experiment, called Let's Take a Look, will be carried by all Canadian tv stations now on the air at approximately 2 o'clock in the afternoon Tuesdays and Wednesdays during November. The CBC has obtained the co- operation of all Canadian independent stations to go on the air that early in the day with live network or kinescopes of the eight programs, four of which are designed for grades 5 and 6, and four for grades 7 and 8. The programs are all 15 or 20 minutes in length, and were pre- pared by the CBC Toronto tv studios and the National Film Board at Ottawa. The Radio-Television Mfrs. Assn. of Canada has placed tv sets in some 75 schools through- out Canada, thus assuring wide coverage for the experiment in all geographic sections of Canada. A manual has been prepared for teachers to accompany the tv lessons. The grade 5 and 6 programs deal with "How Columbus Navigated," with safety, art educa- tion and an adventure story to encourage read- ing of Canadian books. Programs for grades 7 and 8 deal with a tour of historic Mackenzie House at Toronto, with development of iron ore deposits in Labrador, with methods of soil con- servation and with current events. Educ. Tv Progress Brochure COLORFUL new brochure on the progress of educational television, issued by the National Citizens Committee for Educational Television. Ring Bldg., Washington 6, D. C, points out that $15 million worth of assets are on hand or committed to the non-commercial outlets. Of this amount, the brochure notes, $9 million has been pledged by national and local founda- tions and $2.5 million contributed by commer- cial broadcasters. The other $5 million has been raised through contributions from cor- porations and individuals. MR. HOLLERAN RCA Tube Division Promotes Holleran APPOINTMENT of Lee F. Holleran, sales manager, as general marketing manager of RCA's Tube Divi- sion, was announced Tuesday by Douglas Y. Smith, vice presi- dent of the division. Mr. Holleran, 20- year veteran of RCA sales and product activities, succeeds to the marketing post held by Mr. Smith prior to the latter's elevation as top exec- utive of the division. As general marketing manager, Mr. Holleran will have direct administrative responsibility for planning, production, scheduling, promotion and sales of all RCA Tube Division product lines. These include color and black-and-white picture and camera tubes, receiving tubes, cathode ray and power tubes, electronic components, test equipment, and radio batteries. Faber to RCA Tube Post APPOINTMENT of Peter J. Faber to the newly-created position of manager of com- mercial administration-midwest, Tube Divi- sion of RCA, was announced last week by Lawrence S. Thees, general manager of the division. Mr. Faber, who will headquarter in Chicago, will be responsible for establishment and maintenance of top-level contact with major RCA Tube Division customers in the Middle West and will assist in commercial and sales planning affecting the division. Before joining RCA, Mr. Faber was manager of the radio-tv and electronics division of Mont- gomery Ward & Co., Chicago. RCA, GE Stay Request Set for Argument Today ORAL ARGUMENT will be held today (Monday) in U. S. Court of Appeals, Chicago, on the request by RCA and General Electric Co. for a stay in the $16 million anti-trust patent dispute involving Zenith Radio Corp. and its subsidiary, Rauland Corp. Three judges in the appellate court are ex- pected to hear arguments on both sides over the RCA-GE plea for a writ of mandamus, which Zenith challenged two weeks ago. Zenith claimed such a writ "would permit corporations of the size of RCA and GE ... to destroy com- pletely an effective remedy available to the ordinary litigant in the federal courts." Earlier, RCA and GE had challenged a ruling by Federal District Judge Michael Igoe that they should not be issued a stay. They held that Judge Igoe erred on several counts, including his contention that the Chicago trial should proceed without regard to the outcome of action on a similar suit in a Delaware district court. Zenith is supporting Judge Igoe's decision in the $16 million suit charging RCA, GE and others with a monopoly in patents. The Zenith suit is in the form of a counterclaim to RCA's charge that the former infringed on certain patents. Broadcasting Telecasting November 1, 1954 Page 77 Dr. Lawrence at display of rectangular tube. Lawrence Granted Patent On Chromatron Color Tube PATENT No. 2,692,532 covering basic con- cepts of the Lawrence Chromatron color tele- vision tube was presented personally last Mon- day by Comr. Robert C. Watson of the Patent Office to Dr. Ernest O. Lawrence, inventor. Several Chromatrons are on display at the Dept. of Commerce, Washington, with network tv programs shown to the public. One section of the display is devoted to an exploded layout of the new rectangular color tube, single-gun type. Dr. Lawrence developed the tube as a director and consultant to Chromatic Television Labs., Paramount subsidiary to which the patent is assigned. Chromatic will not make tubes but will license their manufacture. Mr. Lawrence said color tv sets using the Chromatron can be produced at a lower price than sets using other types of color tubes. In granting the patent, covering fundamental con- cepts in the design of single and multiple-gun types "in which post deflection electron focusing and color switching or focusing alone is used," Comr. Watson said, "the patent which Chro- matic is receiving covers an accomplishment of years of research culminating in this tube, which is no doubt of the greatest value to the people of this country." DuMont Says Lower Prices Will Key Color Acceptance WIDE public acceptance of color — still several years away — will come about once the price of color receivers drops below the $500 level, Dr. Allen B. DuMont, president of Allen B. Du- Mont Labs, said last week. Dr. DuMont was guest speaker at the 13th annual luncheon held Wednesday by The Pulse Inc. at the Roosevelt Hotel, New York. He was presented a plaque by Sidney Roslow, president of The Pulse. The current cost of the color cathode ray tube, which is about $175, must come down in price to the $50-100 level of the black-and- white tube before color can capture about 70% of the set market, Dr. DuMont said. He also noted the importance of program- ming color. According to Dr. DuMont, only those network shows which are produced with color in mind are worthy of the addition of HOLDING the answer to Reeves Sound- craft Corp.'s Reel-off-the-Answer Game at the Audio Fair in New York two weeks ago are Frank B. Rogers Jr., Reeves vice president and general manager, and Kim Hunter, Broadway comedy star. Nearly 5,000 people played the game to guess the number of feet on a 14^2 -inch reel of the firm's Plus 50 magnetic recording tape— 7,726 feet, six inches. A dozen prizes were awarded to those closest. color — specifically he noted the "spectacular" type of variety program. Panel and dramatic shows which have been telecast in color would have done as well without color, he said. Looking to the future, Dr. DuMont added his predictions to those of RCA and GE leaders, that the set with the new look will consist of a large screen, a few inches deep, hung on the wall and controlled by a small-sized cabinet. Experimental work aimed at such a receiver- is underway by manufacturers, he said. In time, he said, uhf transmitters will close the gap which now exists between uhf and vhf signal transmission. Already, he said, the in- dustry is watching with interest the 1,000 kw transmitters now available for uhf. Dr. DuMont once again hit at FCC's tv al- locations, criticizing intermixture of markets. He said FCC in accepting the theory that mixed markets would enhance uhf's development, proceeded along this path — "so they mixed and messed them up quite a bit." But, he said, the situation of too few stations in populated mar- kets is now being rectified by FCC in granting high power to stations, which had been al- located in nearby locations. Motorola Monochrome Sales Reach Record for Company UNIT sales of monochrome tv receivers are the highest in the history of Motorola Inc., Chicago, and automobile sets are again in full production after a dropoff in the third quar- ter, it was announced last week by Paul Gal- vin, president of the firm. At the same time, he revealed that the com- pany is mapping a "vigorous merchandising" program for color television in the weeks ahead. Motorola last Thursday announced the res- ignation of Ruthrauff & Ryan as its agency and said that appointment of a successor to R&R would not be disclosed for several weeks (see story page 31). The company expects to complete introduc- tion of its 19-inch receivers in about 85 markets at the retail level within a fortnight. Motorola also reported an increase in net income during the third quarter over last year's period and a dropoff in earnings. Profits for the past three months (luly-September) hit $1,731,766, or 90 cents per share, as compared to $1,536,158, or 79 cents a share for that period in 1953. Sales were off from $49,070,- 159 to $47,038,843. Earnings were $4,590,067 against $6,176,837 for that quarter last year. Third quarter sales decreased from $158,603,- 127 to $139,504,053. 'Fortune' Folsom Feature NOVEMBER ISSUE of Fortune magazine car- ries a story complete with pictures of the Fol- som Center, nearly-completed $5 million struc- ture which is located five miles east of Camden, N. J. Total floor space is 320,000 sq. ft., or about that in a 35-story office building, and will serve as headquarters for RCA Victor's Radio- Tv Divisions and for the RCA Service Co., the article states. The center consists of four separate buildings connected by bridges and is named after Frank Folsom, RCA president. MANUFACTURING PEOPLE Will James, plant operations director, CBS- Columbia, Long Island City, N. Y., appointed operations director; David Baer Monoson ap- pointed regional manager, national sales force, covering Louisiana, Mississippi, Tennessee and Arkansas. Clifford M. Rigsbee, manager, commercial serv- ice, RCA Service Co., Gloucester, N. L, ap- pointed administrator, consumer products analy- sis, product planning, RCA, Camden, N. J.; Conrad R. Odden succeeds Mr. Rigsbee. James L. Brown, formerly sales executive, Gen- eral Electric Co., Syracuse, N. Y., appointed regional manager, midwest sales, CBS-Hytron, Danvers, Mass. Roger L. Thaxter, formerly with Muzak Corp., N. Y., to Magne-Tronics Inc., same city, as salesmarketing director. Ruben E. Carlson appointed high fidelity prod- ucts coordinator, Fairchild Recording Equip- ment Co., Whitestone, N. Y. Norman Lorber appointed public relations di- rector, Chromatic Television Labs, N. Y., suc- ceeding Sol Sanders, who has moved to Mc- Graw-Hill, same city. Louis Silver, vice president, Wilcox-Gay Corp., N. Y., resigns to establish manufacturer's sales representative office in that city. Page 78 • November 1, 1954 Broadcasting • Telecasting BROADCASTING 1 TELECASTING features Nebraska's No 2 TV Buy "PICKING UP WHERE OMAHA LEAVES OFF!1 Reprints of article) appearing In this section are available at nominal cost. Write to IROADCAVTINO • TCLtCASTINQ NEBRASKA NORTH PLATTE • GRAND ISLAND 0 HOLDREGE » # KHOL-TV KEARNEY • HASTINGS *7tT. Station manager. For daytime independent radio — under absentee ownership. This is top small market property in midwest and position avail- able requires an experienced radio operator of highest calibre to take full charge and responsi- bility. Stock available out of station earnings to right man. Send photo, complete resume and references to Box 81F, B«T. Our employees know of this ad. Sales manager — experienced in loeal selling — in- dependent station — attractive proposition — state full experience— send photo. Box 104F, B»T. Commercial manager and salesmen with experi- ence in negro markets for new station. Out- standing opportunity for the right man. All re- plies held in strictest confidence. Include all details first letter. Box 188F, B-T. Salesmen Salesman needed, 20 million dollar, small town and country middle eastern market. Good draw against 20 percent commission. Photo, resume, first letter. Box 56F, B»T. RADIO Help Wanted — (Cont'd) Sales staff expansion requires two experienced radio time salesmen. NBC affiliate in large southern market. Excellent local programming. You'll like our pleasant city. Permanent posi- tion to right men. Write giving history, present earnings and references. Box 97F, B»T. WGAU-CBS, Athens, Georgia, needs combination salesman-newscaster. Good salary with splendid opportunity for advancement. Box 149F, B-T. Experienced salesman wanted for nineteen year old CBS affiliate. If you are making less than $10,000 a year and can qualify, contact WAIM, Anderson, S. C. Salesman for live wire independent, soon to go 5000 watts fulltime. Block of accounts to start with. Will give good salary and commission with incentive plan, plus car allowance. Call Sales Manager, WCOJ, Coatesville, Pa., 2100. Daytime 1000 watt station wants experienced ad- vertising salesman. Salary and commission. Ref- erences required. WTND, Orangeburg, S. C. Hawaii! Honolulu's leading radio station has excellent opportunity for aggressive time sales- man. Excellent earning opportunities and pos- sibility sales executive. Air mail Box 1479, Honolulu. Announcers 1st combo, salesmen and announcers. Indiana. Box 485E, B-T. Wanted — a good morning DJ with ratings to prove it. Major market top station. Also need good afternoon or evening DJ — no would be's or has been's. Box 80F, B»T. Network station in Detroit wants a top announcer — mature and hard working. We offer good pay and excellent working conditions in return for the right man. To qualify you must be capable of doing top job with popular records, as well as general staff duties. Outstanding opportunity for the right man. Send tape, picture and resume. Box 154F, B-T. Announcer. 1st phone, some copy writing. Ari- zona Network. $1.65 hour. Box 158F, B-T. Announcer — 1st phone, for independent music, news and sports station. Emphasis on announc- ing. $275.00 to start with, increases for 44 hour week. Forward tape, photo and references to Johnny Special, KGBC, Galveston, Texas. DJ experienced! Excellent position for DJ who enjoys having audience visit him. South's finest drive-in broadcasting studio. 5 hour nightly show. Send data, tape, photograph immediately. Good Pay. WBBQ, Augusta, Georgia. Announcer with control board experience for general staff work. No specialists. Call Manager, WCOJ, Coatesville, Pa. 2100. Our staff knows of this ad. Announcer— Florida gold coast radio station cov- ering rich combination market. A real profit bonanza awaits a smart capable man with good air experience. Send audition tape and full back- ground details to S. R. Sague, President, Delray Broadcasting Corp., Radio Station WDBF, Delray Beach, Florida. Immediate opening: Announcer with experience. Permanent position for reliable person. State background, salary requirement, first letter. WMLT, Dublin, Georgia. Technical 1st combo, announcing, management new 500 watt DT. Oklahoma. Box 84F, B-T. RADIO Help Wanted— (Cont'd) Production-Programming, Others Expanding Illinois independent needs outstand- ing girl Friday. Copywriting, shorthand, typing, air work. No bookkeeping. Top salary. Extras. Future. Shoot resume, typing, shorthand speeds to Box 993, B«T. Program director for aggressive independent sta- tion. Must have experience and ability. Give complete details. Excellent opportunity in out- standing market. Box 61F, B«T. Texas fulltime station needs man, gather and pre- sent local news, also sports announcer and per- manent salesman. Box 66F, B-T. Wanted: Experienced male copywriter to spend 80% time writing commercial copy, 20% servicing and announcing. Leading station in southern California isolated valley. Send copy samples, voice audition, and expected salary. Box 156F, B-T. Newsman — gather, write, air local news. Top rated independent. Rush tape, photo, back- ground to Johnny Special, KGBC, Galveston, Texas. Continuity writer needed immediately. Send sample copy, photo, experiences and salary de- sired to WPIC, Sharon, Pa. Situations Wanted Managerial Experienced general manager, fifteen years, all phases radio. Excellent references. Box 913E, B»T. General manager. Experienced in all phases of radio and television. Strong sales background. Local, regional, national. Age 38. Presently em- ployed in above capacity in major market both tv & radio stations.. No floater, seven years with present firm. Desire larger market. Box 47F, B»T. Sales and audience promotion/director of sales development, marketing and research. Now with advertising agency but itching to return to broad- casting-telecasting field. Network and independ- ent station experience. Exceptionally effective sales presentations have habitually hit their tar- gets. Have developed attention-compelling direct mail campaigns. Worked closely with sponsors and agencies in creating merchandising programs in supermarket and drug outlets. Market-re- search minded; believes in giving salesmen all the facts they need. Knows how to dig out those facts. Well versed in audience research tech- niques. Can write and place publicity stories. Excellent speaker for station participation in community activities. If you want a practical, shirt-sleeve promotion man who can originate sales ideas and prepare sales packages, let's have a talk. Box 75F, B-T. Manager-sales manager — over twenty years con- structive radio and tv background. Not a has been but a go getter, strong on sales. Relocation desired. Best of references. Box 122F, B«T. General manager — married, children. Aggressive, can assume full responsibility. Successful experi- ence all phases radio — pulled present operation out of the hole for friend. Desire to relocate permanently, medium market. Presently mid- west. Box 139F, B«T. Let my seven years experience manage your station. First phone. Box 169F, B-T. Mr. Broadcaster! Looking for a manager to increase profits on a percentage basis? Box 185F, B«T. Salesman Salesman, announcer, DJ. 1st phone. 26, mar- ried. Hollywood school grad. Radio or tv. Available in 4 weeks. Box 148F, B«T. Experienced salesman desires job in Kentucky or Carolinas. Can announce. Family man. Write Box 172F, B«T. Announcers Hey there . . . looking for a deejay with humor, personality, who likes variety of music and chat- ter, plays musical instrument? Look no further. Family man wishes to settle down. Third class ticket. Operate board. Box 95F, B»T. Sportscaster, experienced. Strong on basketball. Draft exempt. Will travel. Box 98F, B«T. FREE PERSONNEL SERVICE The big problem in television today is competent people. Here we believe we can help you, as we have many station man- agers. From our school we supply quali- fied assistants who have a fundamental background so they blend into any TV operation. Call us for any of the follow- ing: • Announcers • Writers • Camera Assistants • Boom Operators • Floor Directors • Copywriters • Film Editors • Salesmen Remember, our service is FREE. We are not an employment agency. We simply supply you with graduates from our school who have been screened for ability and willingness to work. Write John Birrel, Personnel Director, for complete background data. NORTHWEST RADIO & TELEVISION SCHOOL 1221 N.W. 21st Avenue Portland 9, Oregon RADIO RADIO RADIO Situations Wanted — (Cont'd ) Announcer, newscaster; disc jockey; copywriter; 3rd class ticket. Available immediately. Box 101F, B'T. Sports director — experienced play-by-play, daily commentary. My sports shows have built large audiences, are real money makers. Salary plus talent. Box 123F, B'T. Announcer: 2Vz vears. Strong news. Convincing commercial delivery. Act, character voices. Prefer midwest network station. Box 124F, B-T. Open for genuine offers — no commercial experi- ence— some college staff. Box 140F, B'T. Sports announcer. 5 years minor league baseball, college basketball, football. College education. Interested only in top sports station; present sta- tion de-emphasizing sports. Family man. Avail- able immediately. Box 141F, B'T. Announcer — news, sports, DJ, musical back- ground, copy writer. Experienced in control board operation. Third class restricted radio telephone license. Box 142F, B-T. Let's share the profits of big sports season. Sportscaster with 5 years experience desires op- portunity with year-round sports station. Play- by-play football, basketball, hockey, boxing and baseball. Good enthusiastic voice that'll sell product, sport and self. College graduate. Pres- ently employed sports-sales. Air-checks avail- able. Make offer. Box 143F, B'T. Morning man — If you're looking for a wake-up show that's easy to sell, here's your man. Cur- rently top gross and top rating in competitive market. Family man looking for bigger oppor- tunity with progressive station. Resume and tape on request. Box 147F, B'T. Announcer. Smooth, relaxed personality deejay and news. Four years experience. College grad- uate, 26, veteran, married. Wants large market. Northeast location. Box 155F, B'T. Superior, experienced announcer available; fam- ily. Good salary, working conditions required. Box 160F, B'T. Sports director — capable of heading up your sports programming. Family man. 8 years high school, college, football, basketball, baseball, boxing. Limiting tv experience. Prefer south- west. All replies answered. Bonus, 1st phone. Box 163F, B-T. Canadian team of engineer and announcer to work on same shift. Three and five years ex- perience all phases. Draft exempt, references. Box 164F. B-T. Newsman desires sports-combo. Excellent news and sportsman. Capable DJ. Met. market. Box 166F, B-T. Staff-news announcer. Four years network in- dependent station experience seeks metropolitan market. Outstanding news style. College gradu- ate; family man. Box 167F, B«T. Good lady announcer-copywriter. Clear, friendly voice, strong commercial. Woman's features, disc jockey. Knowledge classical music. Copywriting ability. Little experience, lots potential. Need me? Write Box 168F. B«T, for tape, resume. Staff announcer. Veteran, 24. Recent Midwestern graduate. Good commercial voice. Prefer mid- west location. Tape, photo, resume, available. Box 174F, B-T. Announcer — experienced. Exceptionally strong news, commercials, enteraining DJ. Audition. References. Box 175F, B'T. Announcer, salesman, clever deejay, smooth news, commercials. Some experience. Single, veteran, travel, tape. Box 176F, B'T. Announcer — veteran, college graduate, light ex- perience, write copy, available immediately. Box 177F, B»T. Negro DJ, experienced 18 months, not afraid of work. Emphasis announcer. Very ambitious. Box 178F, B-T. Experienced announcer, newscaster, DJ. Would like opportunity to gain sports experience. Mar- ried, will travel. Box 179F, B'T. Situations Wanted — (Cont'd) Sportscaster — special events. Eleven years back- ground. Run gamut in radio. Some tv. Eleven years football, seven basketball, three baseball, plus boxing, horseracing, etc. Audience partici- pation shows, man on street interviews, current- ly doing Princeton games in New York. Wish to relocate on music-SDorts station in li"e south- ern or western market. Top agency and sponsor references. Available December first. Box 180F, B'T. Looking for second break — will travel. Ray Cas- cone, 85 Hillside Ave., Mt. Vernon, New York. Experienced, versatile announcer. Easy delivery. Draft exempt, car. Charlie Doll, 907 Clinton Street. Hoboken, New Jersey. Radio-tv announcer with six years commercial experience desires good position. Worked 2 years at WGAR. 50,000 watt CBS affiliate in Cleveland, as substitute for service man. Present job as summer relief announcer at NBC's owned and operated Cleveland radio and tv stations, WTAM and WNBK, will end by the 15th of November. Member of AFTRA. Good refer- ences. Contact Guy Ewing, 12951 Lake Ave., Lakewood 7, Ohio. Staff announcer. Board, copy. DJ and news Third ticket. Bill Hauk, Pathfinder School of Radio, 737 11th Street, N.W., Washington, D. C. ME 8-5255. Announcer, newscaster, DJ-idea man. Travel, tape, resume. Bob Kay, 54 Maple Street, Daniel- son, Connecticut. Combo . . . first phone. 7 years experience. Morning man specialtv. Write all first letter. Lew Kennedy, Room 203, 111 E. Fourth Street, Cincinnati, Ohio, or call ELmhurst 3554. Experienced announcer. Humorous DJ, MC. Strong news, sports. College grad. 28. Reply Room 457. 2 Broadway, New York 4, N. Y. Tele- phone: Whitehall 3-6535. Technical Engineer — university graduate with 10 years ex- perience now employed as chief in midwest 5kw DA am station. Dependable family man who wishes to relocate and establish permanent home. Box 152F, B-T. First phone, am-fm-tv experience, age 30, car, available immediately. Write, wire: Engineer, 206 Furman Street, Syracuse, N. Y. Phone 75-8913. Combo men and operators with first class tickets available immediately. Grantham, 6064 Holly- wood Blvd., Hollywood, California. Production-Programming, Others Top caliber newscaster — special events man seeks location in major market. 5 years experience. College grad. Presently employed in large market. Box 76F, B'T. Available, experienced, diversified, newsman, deejay. Good air salesman. Familiar with copy, program work. Box 138F, B'T. Situations Wanted — ( Cont'd ) Woman tv-radio writer, some production, now employed established tv-radio agency, desires ch.mge. Attractive, dependable. 14 years ex- perience tv-radio publicity, business background, traffic, continuity, commercials. Top references. Interview . . . Chicago please, available one week notice. Box 182F, B'T. Award winning newscaster and writer, tops in mature delivery, ten years experience, thirty- three, married, two children, presently employed. Box 184F, B'T. Continuity, mike work, traffic. Serious minded. Excellent references. Jean Gilligan, Belmond, Iowa. TELEVISION Help Wanted Managerial Tv sales manager. Established medium market major network station has opening for top sales manager. Must be the best in every way for this is a really excellent opportunity. The man we select will have full authority and responsibility of sales department. Salary plus bonus plan guarantees earnings satisfactory to top man. Send resume, references and photo to Box 82F, B'T. Our personnel know of this ad. Administrative assistant for midwest tv station with major network. Prefer radio or tv back- ground in budget control. Accounting experience desirable. State age, experience, salary expect- ed. Box 58F, B-T. Salesmen Experienced tv salesman only vhf station in Ver- mont. 75,000 sets now — 100,000 potential market. Multiple network. Went on air in September. Guarantee and liberal commission. Real op- portunity for producer. Write complete informa- tion plus references first letter. S. T. Martin, General Manager, WMVT, Burlington, Vt. Technical First class engineer for 100 kw vhf station. Must have video experience. Permanent position with good organization. Box 135F, B'T. Production manager and two (2) video engineers with first class license. Only experienced per- sonnel need apply for position with vhf network station in southeast. Box 162F, B«T. Maximum power vhf station has opening for experienced film cutter and electronic main- tenance man. Write or call: Chief Engineer, KGUL-TV, Galveston, Texas. Production-Programming, Others Aggressive writer-reporter experienced at work- ing local beat. Mid-south key network tv out- let. Box 50F, B-T. COMPLETE HIGH POWER VHF TRANSMITTING PLANT AT AN ATTRACTIVE PRICE GE TT-6-E Driver GE TY-4-A 20 KW Amplifier TY-28-H 12-Bay Antenna 1000 Feet Andrew T-453 6V8" Transmission Line Presently equipped for Channel 11. Can be modified for Channels 7 thru 13. ABOVE EQUIPMENT AS IS AND WHERE IS $130,000 KGUL-TV Galveston, Texas TELEVISION For Sale— (Cont'd) Situations Wanted — ( Cont'd ) Managerial General manager — commercial manager. Thor- oughly experienced all phases uhf-vhf tv and radio. Outstanding background. Local, regional, national experience. Presently employed in above capacity with major market tv station. Brilliant success story. Can bring experienced personnel. Desire permanent location with stock proposi- tion. Willing to work on percentage or salary and percentage. Box 757E, B-T. Experienced account executive — age 29 — over six years in advertising, sales and sales promotion seeking managerial position local sales. Top earner over year with one of the nations lead- ing uhf stations in major market. Background includes radio-tv, retail merchandising, station advertising and promotion and advertising man- ager for wholesale appliances. Family man, will- ing to relocate for right opportunity. Now avail- able for personal interview. Box 146F, B>T. Announcers Talented radio announcer-producer seeks televi- sion opportunity. Seven years experience. Box 170F, B«T. Technical First phone — experienced in commercial radio-tv. B.S. electrical engineering. References. Dave Marshall, 1825 N. Kingsley, Hollywood 27, Cali- fornia. Production-Programming, Others Operations manager — now employed state tv- radio network. Former program director with rating success story three station market. Con- fidential. Box 15F, B^T. Capable SRT graduate, musical background, de- sires camera, film or programming, production position. Reliable, married, veteran. Salary sec- ondary. Locate anywhere. Box 77F, B»T. Network retrenchment makes available television camera-operations man. Small station and net- work experience. Excellent references. Box 107F, B»T. Tv publicity-promotion — Number 1 or 2 man, 5 years experience : Speaking — writing — special events — ideas: My strength: Want to sink roots with ambitious, growing organization. Box 144F, B»T. Television production manager. Presently em- ployed. Best references. Knowledge all phases. Box 949E, B«T. Television production manager and director — six years experience. Versatile. Willing to go any- where. Top references. Box 150F, B-T. Producer-announcer. 10 years experience large NBC station; theatre MC background. Age 31, married, reasonable salary to prove ability. Box 151F, B-T. Experienced tv program director, operations di- rector. 6 years tv, 6 years radio. 30, married. Midwest only. Wire for personal interview. Box 157F, B-T. Experienced tv cameraman (studio and field) also audio and boom. Immediate availability. Box 159F, B-T. Seeking executive position in programming, pro- duction, or continuity, in medium or large market station. Six years experience, including PD in radio and television stations. Have put two tele- vision stations and one radio station on air. College education. Best references, including current, previous employers. Available for per- sonal interview or immediate employment. Box 161F, B-T. One desire: Tv production assistant's job with station. College graduate; major-film techniques and creative writing; age 24; single; relocate USA. Box 183F, B-T. FOR SALE Stations Pacific northwest. Good for sales-minded man- ager. Profitable operation. $25,000 with good terms. Box 137F, B-T. Florida west coast 5000 watter for sale or will trade for midwest radio or tv property. Box 153F, B-T. Eastern Virginia uhf station. Established major city uhf market. $95,000.00. Small down pay- ment, very attractive terms. Wire or write Box 173F, B-T, for details. Negro race station, deep south metropolitan market, priced at $90,000, approximately the amount of current billings. Paul H. Chapman, 84 Peachtree Street, Atlanta, Georgia. Tennessee daytimer, single station market, healthy going business, with price based on cur- rent earnings. Paul H. Chapman, 84 Peachtree Street, Atlanta, Georgia. Tucson, Arizona. Recording studio, health forces sale. Opportunity! Sam Howell, 628 N. Stone. Phone 2-5641. Free list of good radio and tv station buys now ready. Jack L. Stoll 6c Associates, 4958 Melrose, Los Angeles 29, California. Radio and television stations bought and sold Theatre Exchange. Licensed Brokers, Portland 22, Oregon. Equipment Etc. 3kw GE fm transmitter, including tubes, monitor, console and crystals for 98.7. Approximately 400 feet Andrew transmission line. In daily use. Excellent condition. Make offer. Box 118F, B-T. Tower. Am, Truscon, self-supporting, base- insulated, galvanized, 285 feet. Excellent con- dition. Priced for immediate sale. Located midwest. Box 136F, B-T. Collins am transmitter, expertly modified for 250 or 500 watt operation. Guaranteed to meet all FCC specifications. One year component warranty. Price $960 with crystal for your fre- quency. Box 145F, B-T. 1500 feet new three-eighth inch 70 ohm coaxial line, lot $400. Box 186F, B-T. Presto model Y 16" disc recorder. Excellent condition, $350.00, FOB, KOSI, Aurora, Colorado. 375 foot Wincharger tower ready. Good paint. $5,700 new, $2,750. WDIA, Memphis, Tenn. Seeburg selectomatic, model 200, like new. Cost $650.00. Will accept best offer. Station WEOK, Poughkeepsie, New York. 1 — 125' Blaw-Knox self supported tower, 1 — 85' IDECO self supported tower, 1—65' G.E. fm an- tenna pole mast, 2 — 65' RCA, tv antenna pole masts, 1 — 4 bay Andrew V type fm antenna, 1 — 2 bay Andrew V type fm antenna, 2% and 3% coaxial lines and fittings. Alliance Engineering and Construction Company, 82 West Washington St., Chicago 2, Illinois, or phone Central 6-1606. For Sale — 1 kw fm transmitter, Westinghouse with tubes, spare parts and antenna. Communi- cations Dept., American University, Washington 16, D. C. Wanted to Buy Stations Radio stations. Television stations. Theatres. Ralph Erwin, Theatre Broker. Box 811, Tulsa. Equipment Etc. Needed immediately: used frequency monitor, regardless of condition or age. Rush details to Box 46F, B-T. RCA-770 or BK11A microphones — transcriptions turntables — Gray 106SP or 108B transcription arms — Gray 602 equalizer. Box 70F, B-T. 1000 watt transmitter — modulation monitor — in- sulated tower 240'-280'. Box 71F, B-T. Wanted, surplus RCA equipment TK 11 A studio camera and TD 3A pedestal with friction head; TS 10A switching system to include TA 5C or D stabilizing amplifier and TM 5A master monitor. Box 87F, B-T. Ten kilowatt am transmitter in good operating condition. Box 165F, B-T. Wanted 250 watt am transmitter, turntables, etc. Box 181F, B-T. Wanted steel cabinets, new, used or containing obsolete equipment, suitable for new transmitter construction. Must be in good condition. Send photograph, dimension and price. Box 187F, B-T. Wanted to Buy — (Cont'd) Surplus RCA TP-6 A or Eastman model 250 pro- jector and RCA MI-26521 field power supply. Advise price and condition. John M. Sherman, WCCO-TV, Minneapolis, Minnesota. Wanted 5kw broadcast transmitter in good con- dition. Please send complete information to Loren Dorough, Chief, WVOP, Vidalia, Georgia. Am modulation monitor. Particulars to Engineer- ing Co., 2279 Allesandro Street, Los Angeles, California. Instruction FCC operator license quickly. Individualized instruction correspondence or residence. Free brochure. Grantham, 6064 Hollywood Blvd., Hol- lywood, California. RADIO Help Wanted COMPLETE STAFF . . . for new daytime station approxi- mately December 1st. Sales Manager Salesmen Announcers (spe- cializing in popu- lar and hillbilly disc jockey shows, with or without first class ticket.) Program Director (with air qualifications) Girl Friday All Personnel must be capable of air work Send complete details first letter, includ- ing experience, age, marital status, ex- pected salary, recent photograph and audition tapes or discs of recent work. C. LESLIE GOLLIDAY Radio Station WEMP Martinsburg, W. Va. TELEVISION Help Wanted Salesmen i television account / 1 executive : J Sales Representative for ten top-rated f \ TV syndicated film properties. Generous * < compensation plan. Excellent exclusive ^ J territories. Experience in the sale of J TV syndicated programs or in agency TV purchasing preferred. » Write or Call J UNITED DIVISION OF { U.M.&M. TV INC. ....... ...... ( J Telephone BAltimore 5100 I f 2449 CHARLOTTE STREET KANSAS CITY 8, MISSOURI TELEVISION Situations Wanted =S"8= =3-8= =8-8= RADIO ENGINEER B.S. degree. 5 1 z years experience, completing Air Force tour as R&D Electronics Officer in January. 1 First phone, former chief, small AM. I year an- 1 nouncing. Knowledge of TV, FM, fax. radar, audio, T Y photography. Sales potential. Married, father-to-be, f residing in Washington, 0. C. Could produce best results for consultant, TV broadcaster or as field engi- neer. Will consider serious offer with permanence and challenge. Box 171 F, B-T. ^■8 8-8 8-8 8-<3 8-8= For Sale TOWERS RADIO— TELEVISION Antt*«s» — Coaxial Cablt Tower Si'les & Erecting Ca. 4100 K. E. Columbia Blvd., Portland 11, Oregon FOR THE RECORD (Continued from page 96) Modification of CP WMSL-TV Decatur, Ala., Tennessee Valley Radio and Television Corp.— Mod. of CP (BPCT- 1488) as mod. which authorized new tv station to extend completion date to 1-30-55 (BMPCT- 2567). KCCC-TV Sacramento, Calif., Capital City Tv Corp.— Mod. of CP (BPCT-1330) as mod. which authorized new tv station to extend completion date to 1-3-55 (BMPCT-2566). WRDW-TV Augusta, Ga., Radio Augusta Inc. — Mod. of CP (BPCT-1086) as mod. which author- ized new tv station to extend completion date to 2-16-55 (BMPCT-2568). WBRZ (TV) Baton Rouge, La., Louisiana Tele- vision Bcstg. Corp.— Mod. of CP (BPCT-1665) as mod. which authorized new tv station to extend completion date to 5-25-55 (BMPCT-2569). KPTV (TV) Portland, Ore., Empire Coil Co.— Mod. of CP (BPCT-925) as mod. which author- ized new tv station to extend completion date to 5-31-55 (BMPCT-2570). KREM-TV Spokane, Wash., Louis Wasmer — Mod. of CP (BPCT-920) as mod. which author- ized new tv station to extend completion date to 3-1-55 (BMPCT-2571). October 26 Decisions BROADCAST ACTIONS The Commission, by the Broadcast Bureau, took the following actions on the dates shown: Actions of October 22 Remote Control WTRB Memphis, Tenn., West Tennessee Radio Service. — Granted authority to operate transmit- ter by remote control. Granted License KFRB Fairbanks, Alaska, Alaska Bcstg. Co. — Granted license covering change in facilities and installation of a new transmitter; 900 kc, 10 kw U (BL-5478). For Sale — (Cont'd) j WANTED TO BUY j FOR CASH!! j Small Station Within 300 Miles I of Charlotte, N. C. / Write i Box 79F, B*T i Employment Services BROADCASTERS EXECUTIVE PLACEMENT SERVICE Executive Personnel for Television and Radio Effective Service to Employer and Employee Howaid S. Fraziei TV & Radio Management Consultants 708 Bond Bide., Washington 5, D. C. RADIO & TV PERSONNEL We screen New York's vast source of qualified personnel; take the guesswork out of hir- ing for stations anywhere. Tell us your needs, we do the rest! CAREER BUILDERS Agency Marjorie Witty, Director, Radio-TV DiV. ||| 35 West 53rd St., New York 19 • PL 7-6385 « KFQD Anchorage, Alaska, Alaska Bcstg. Co. — Granted license covering change in facilities and installation of a new transmitter; condition 730 kc, 10 kw U (BL-5484). KORT Grangeville, Idaho, Far West Radio Inc. — Granted license for am broadcast station; 1230 kc, 250 w U (BL-5486). KGLM Chehalis, Wash., Mid-State Bcstg. Co.— Granted license for am broadcast station; 1420 kc, 1 kw D (BL-5473). KLGN Longan, Utah, Atlas Engineering Co. — Granted license for am broadcast station; 1390 kc, 1 kw D (BL-5493). WWKY Winchester, Ky., Winchester Bcstg. Co. — Granted license for am broadcast station; 1380 kc, 1 kw D (BL-5482). Remote Control WKPT Kingsport, Term., Kingsport Bcstg. Co. — Granted authority to operate transmitter by remote control. Granted License WNTM Vero Beach, Fla., Central Florida Bcstg. Co. — Granted license for am broadcast station; 1370 kc, 1 kw D (BL-5488). WSRC Durham, N. C, Southern Radiocasting Co. — Granted license for am broadcast station; 1410 kc, 1 kw D (BL-5492). WNIC DeKalb, 111., Northern Illinois State Teachers College. — Granted license for Noncom- mercial educational broadcast station; ch. 216 (91.1 mc), 10 w U (BLED-159). KMDO Fort Scott, Kan., Fort Scott Bcstg. Co. — Granted license for am broadcast station; 1600 kc, 500 w D (BL-5480). Modification of License WDIX Orangeburg, S. C, WRNO Inc.— Granted Mod. of license to change name of licensee to WDIX Inc. (BML-1603), and Mod. of CP to change name to WDIX Inc. (BMP-6669). Modification of CP The following was granted Mod. of CP for extension of completion date as shown: WMSL- TV Decatur, Ala., to 1-30-55. Actions of October 21 Remote Control The following were granted authority to op- erae transmitters by remote control: WMCH Church Hill, Ten.; WBMD Baltimore, Ml. Granted License WMSN Raleigh, N. C, Merchants & Farmers Station. — Granted license for am broadcast sta- tion; 570 kc, 500 w D (BL-5494). Modification of CP WPAQ Mt. Airy, N. C, Ralph D. Epperson— Granted Mod. of CP for change in type transmit- ter; condition (BMP-6672). The following were granted Mod. of CP's for extension of completion dates as shown: WHP- FM Harrisburg, Pa., to 2-10-55; WMVT (TV) Montpelier, Vt., to 5-12-55; KOOL-TV Phoenix, Ariz., to 5-20-55. Actions of October 20 Granted License WMOZ Mobile, Ala., The Gadsden Radio Co. — Granted license covering installation of new transmitter (BL-5479). Remote Control WKPT-FM Kingsport, Tenn., Kingsport Bcstg. Co. — Granted authority to change remote control point of operation (same city). Granted License WBEN-FM Buffalo, N. Y., WBEN Inc.— Granted license for changes in fm station ch. 293 (106.5 mc), 52 kw U (BLH-1001). WJW-FM Cleveland, Ohio, WJW Inc.— Granted license for changes in fm station; correction in geographical coordinates (BLH-999). Granted CP WBOC Salisbury, Md., The Peninsula Bcstg. Co. — Granted CP to install new transmitter as an alternate main transmitter, at present location of the main transmitter, to be operated on 960 kc, 1 kw DA-N (BP-9503). Modification of CP The following were granted Mod. of CP's for extension of completion dates as shown: WMVO- FM Mount Vernon, Ohio, to 11-11-54; WITH-TV Baltimore, Md., to 5-14-55. Actions of October 19 Granted License KAWL York, Neb., The Prairie States Bcstg. Co. — Granted license for am broadcast station; 1370 kc, 500 w D (BL-5464). WFAR Farrell, Pa., Sanford A. Schafitz.— Granted license for am broadcast station; 1470 kc, 500 w D (BL-5458). KLEA Lovington, N. M., Prosperity Land Bcstg. Co. — Granted license covering installation of new transmitter (BL-5461). WRCD Dalton, Ga., Whitfield Bcstg. Co. — Granted license for am broadcast station; 1430 kc, 1 kw D (BL-5475). KEYJ Jamestown, N. D., James River Bcstg. Co. — Granted license for am broadcast station; 1400 kc, 250 w U (BL-5412). FOR SALE THREE HOP MICROWAVE RELAY SYSTEM (Complete package or any part) WSAZ-TV inter-city relay system, operating successfully for over four years — discontinuing to take AT&T service. Length of hops — 38 miles, 43 miles and 48 miles. Separate audio and video equipment. Video — 50 watt, 2000mc Raytheon. Audio— 895mc RCA. (1) 100 foot tower, (1) 200 foot tower. Screens, dishes, stand-by generators, etc. Immediate delivery. Also have experienced operating personnel available. For details contact: Leroy E. Kilpatrick WSAZ.TV Huntington, West Virginia Phone 4-4126 Broadcasting Telecasting November 1, 1954 • Page 101 For local and national programs the Atlanta audience depends on WSB-TV, the great area station of the Southeast EVIDENCE: According to Pulse, Inc., in the month of September the top 5 programs of all surveyed were on WSB-TV. These programs were Dragnet, Fireside Theatre, Circle Theatre, Truth or Consequences, I Married Joan. According to American Research Bureau, WSB-TV carried 4 of the top 5. In the same month on the night when all three Atlanta stations were programming election returns of the Georgia Democratic Primary, WSB-TV had an average audience 40 % greater than station B and 80% greater than station C according to Pulse, Inc. CHANNEL 2— 1062-FT. TOWER — 100,000 WATTS I Atlanta, Georgia Represented by Edw. Petry & Co. Affiliated with The Atlanta Journal and Constitution Page 102 • November 1, 1954 Broadcasting • Telecasting Station Dallas TELEVISION MARKET with MAXIMUM POWER 100,000 Watts Video 50,000 Watts Audio DALLAS and FORT WORTH More than a Million urban population in the 50-mile area More than TWO MILLION in the 100-mile area... NOW FOR THE RECORD KAMO Rogers, Ark., Radio Station KAMO.— Granted license for am broadcast station and specify studio location (BL-5449). WEQR Goldsboro, N. C, Eastern Carolina Bcstg. Co. — Granted license covering changes in fm broadcast station; transmitter and studio loca- tion redescribed (BLH-1003). WCAU-FM Philadelphia, Pa., WCAU Inc.— Granted license for changes in fm broadcast sta- tion; studio location redescribed. etc. (BLH-1002). Modification of CP The following were granted Mod. of CP's for extension of completion dates as shown: KSBR San Bruno, Calif., to 5-12-55; WKAT-FM Miami Beach, Fla., to 5-12-55; WSM-TV Nashville, Tenn., to 5-4-55; WHEC-TV Rochester, N. Y., to 5-14-55; WDAY-TV Fargo, N. D., to 5-13-55; WLBT Jackson, Miss., to 4-26-55. Actions of October 18 Detroit, Mich., Burns Avenue Baptist Church. — Granted extension of authority to transmit pro- grams from Burns Ave. Baptist Church to Sta- tion CKLW, Windsor, Ontario, Canada, for period beginning 8-1-54 to 7-24-55. Granted CP WHA-FM Madison, Wis., State of Wis. State Radio Council. — Granted CP to replace expired permit (BPED-238) which authorized changes in noncommercial educational fm station; ch. 204 (88.7 mc), 22 kw U (BPED-263). WNAS New Albany, Ind., School City of New Albany. — Granted CP to replace expired permit (BPED-242) which authorized changes in licensed noncommercial educational fm station; ch. 201 (88.1 mc), 800 w U (BPED-264). Modification of CP WSPD-TV Toledo, Ohio, Storer Bcstg. Co.— Granted Mod. of CP to install new transmitters (BMPCT-2499). The following were granted Mod. of CP's for extension of completion dates as shown: WPFD Darlington, S. C, to 2-28-55; KFMB-TV San Diego, Calif., to 4-12-55; WVET-TV Rochester, N. Y., to 5-14-55; WBOC-TV Salisbury, Md„ to 5- 11-55; KFUO-TV Clayton, Mo., to 4-4-55. STANDARD BROADCAST APPLICATION RETURNED WAYB Waynesboro, Va., Waynesboro Bcstg. Corp. — Voluntary transfer of control of licensee corporation from Judson T. Phillips and John A. Brown to N. Wilbur Kidd (filed on wrong form) (1490). October 27 Decisions BROADCAST ACTIONS Renewal of License The following stations were granted renewal of licenses for the regular period: WOKW Sturgeon Bay, Wis.; WXGI Richmond, Va.; WGLC Centreville, Miss.; KIPA Hilo, T. H.; WEAN Providence, R. I.; WGTH Hartford, Conn.; WNAC-AM-FM-TV Boston, Mass.; WOR-AM-FM- TV New York, N. Y. By Memorandum Opinion and Order, granted in part and denied in part the "Protest and Peti- tion for Other Relief" filed Sept. 29 by Houston Consolidated Tele. Co., permittee of tv station KTRK-TV (formerly KTLJ), ch. 13, Houston, Tex., directed against Commission's action of Sept. 1 granting without hearing application of Gulf Tele. Co., licensee of KGUL-TV, ch. 11, Galveston, Tex., for Mod. of CP to change trans- mitter site and make other changes (BPCT-1875); designated for hearing on Nov. 15 said application and postponed the effective date thereof pending final determination in this proceeding. October 27 Applications Accepted for Filing Renewal of License WFMC Goldsboro, N. C, Southern Radio and Television Corp.— BR-2681. Renewal of License Application Returned WDIX Orangeburg, S. C, WDIX Inc.— (Section II dated after Section I) BR-1360. Construction Permits KABC-TV Los Angeles, Calif., American Bcstg. - Paramount Theatres Inc. — Construction permit to make changes in existing auxiliary antenna facil- ities located at main transmitter site to add currently licensed main transmitters as auxiliary transmitters (BPCT-1914). WBKB (TV) Chicago, 111., American Bcstg.- Paramount Theatres Inc. — Construction permit to make changes in existing auxiliary antenna fa- cilities located at main transmitter site to add currently licensed main transmitters as auxiliary transmitters (BPCT-1915). WABC-TV New York, N. Y., American Bcstg. - Paramount Theatres Inc. — Construction permit to make changes in auxiliary transmitting equip- ment, to use main transmitters specified in BMPCT-855 in lieu of those specified in BMPCT- 831 (BPCT-1913). TELESTATUS November 1, 1954 Tv Stations on the Air With Market Set Count And Reports of Grantees7 Target Dates Editor's note: This directory is weekly status report of (1) stations that are operating as commercial and educational outlets and (2) grantees. Triangle (►) indicates stations now on air with reg- ular programming. Each is listed in the city where it is licensed. Stations, vhf or uhf, report re- spective set estimates of their coverage areas. Where estimates differ among stations in same city, separate figures are shown for each as claimed. Set estimates are from the station. Further queries about them should be directed to that source. Total U. S. sets in use is unduplicated B«T estimate. Stations not preceded by triangle (►) are grantees, not yet operating. ALABAMA Birmingham — ► WABT (13) NBC, ABC, DuM; Blair: 293,120 ► WBRC-TV (6) CBS; Katz; 286,830 WJLN-TV (48) 12/10/52-Unknown Alabama Educational Tv Comm. (*10) 10/13/54- Unknown Decaturt — ► WMSL-TV (23) NBC; Walker; 17,800 Dothant — WTVY (9) 7/2/54-12/25/54 Mobilet — ► WALA-TV (10) ABC, CBS, NBC; Headley- Reed; 86,000 WKAB-TV (48) See footnote (d) The Mobile Tv Corp. (5) Initial Decision 2/12/54 Montgomery — ► WCOV-TV (20) ABC. CBS, NBC, DuM: Ray- mer; 39,200 WSFA-TV (12) NBC; Headley-Reed; 3/25/54- 11/1/54 Munfordt — WEDM (*7) 6/2/54-Unknown Selmat — WSLA (8) 2/24/54-Unknown New Starters The following tv stations are the new- est to start regular programming: KAKE-TV Wichita, Kan. (ch. 10), Oct. 19. WCNY-TV Carthage, N. Y. (ch. 7), Oct. 23. WTVW (TV) Milwaukee (ch. 12), Oct. 27. ARIZONA Mesa (Phoenix) — ► KVAR (12) NBC, DuM; Raymer; 99,814 Phoenix — ► KOOL-TV (10) ABC; Hollingbery; 99,108 ► KPHO-TV (5) CBS, DuM; Katz; 99,814 KTVK (3) 6/10/54-Unknown Tucson — ► KOPO-TV (13) CBS, DuM; Hollingbery; 32,240 ► KVOA-TV (4) ABC, NBC; Raymer; 32,240 Yumat — ► KTVA (11) NBC, DuM; Grant; 23,809 ARKANSAS El Doradot — KRBB (10) 2/24/54-Unknown Fort Smitht — >■ KFSA-TV (22) ABC, NBC, DuM; Pearson 18,500 KNAC-TV (5) Rambeau; 6/3/54-1/1/55 Hot Springst — KTVR (9) 1/20/54-Unknown Little Rock— ► KARK-TV (4) NBC, DuM; Petry; 77,233 KETV (23) 10/30/53-Unknown Arkansas Tv Co. (11) Initial Decision 10/15/54 ► KATV (7) (See Pine Bluff) Pine Blufft— ► KATV (7) ABC, CBS; Avery-Knodel; 77,233 Texarkana — ► KCMC-TV (6) See Texarkana, Tex. CALIFORNIA Bakersfield— ► KBAK-TV (29) ABC, DuM; Forjoe; 78,000 ► KERO-TV (10) CBS, NBC; Avery-Knodel 128,595 Berkeley (San Francisco) — ► KQED (»9) Chico— ► KHSL-TV (12) ABC, CBS. NBC, DuM; Avery Knodel; 48,962 I 406,804 I TELEVISION HOMES in KRLD-TV'S EFFECTIVE COVERAGE AREA EXCLUSIVE CBS TELEVISION OUTLET FOR DALLAS-FORT WORTH AREAS — This Is why— ^ Qcrld-ty) is your best buy Channel^? f Represented by The BRANMAM Company Broadcasting Telecasting November 1, 1954 Page 103 FOR THE RECORD AURAL VISUAL TRANSMITTER TRANSMITTER A simple, versatile and eco- nomical system consisting of two separate bays of type 1020 slotted-ring antenna can be used with a 50 kw transmitter. No diplexer of any kind is needed. The aural and visual trans- mission lines need not be of equal lengths. Write for Bul- letin T-854. ANTENNA SYSTEMS - COMPONENTS AIR NAVIGATION AIDS - INSTRUMENTS mk ALFORD Manufacturing Co., Inc. 299 ATLANTIC AVE., BOSTON, MASS. Coronat — KCOA (52), 9/16/53-Unknown El Centrof — KPIC-TV (16) 2/10/54-Unknown Eurekaf — ► KIEM-TV (3) ABC, CBS, NBC. DuM; Blair; 17,500 Fresno — KBID-TV Fresno (53). See footnote (d) ► KJEO (47) ABC, CBS; Branham; 142,796 ► KMJ-TV (24) NBC; Raymer; 119,500 KARM, The George Harm Station (12) Boiling; Initial Decision 8/31/54 Los Angeles — ► KABC-TV (7) ABC; Petry; 1,901,124 KBIC-TV (22 ) 2/10/52-Unknown ► KCOP (13) Katz; 1,901,124 ► KHJ-TV (9) DuM; H-R; 1,901,124 ► KNXT (2) CBS; CBS Spot Sis.; 1,901.124 ► KRCA (4) NBC; NBC Spot Sis.; 1.901,124 KTHE (»28). See footnote (d) ► KTLA (5) Raymer; 1,901,124 ► KTTV (11) Blair; 1,901,124 Modestot — KTRB-TV (14) 2/17/54-Unknown Montereyt — *■ KMBY-TV (8) ABC, CBS. NBC. DuM; Holling- bery; 492,371 Sacramento KBIE-TV (46) 6/26/53-Unknown ► KCCC-TV (40) ABC, CBS, NBC, DuM; Weed; 106,500 KCRA Inc. (3) Initial Decision 6/3/51 KBET-TV (10) 9/29/54-Unknown Salinast — ► KSBW-TV (8) ABC, CBS, NBC, DuM; Holling- bery; 492,371 San Diego — ► KFMB-TV (8) ABC, CBS; Petry; 245.167 ► KFSD-TV (10) NBC; Katz; 245.167 KUSH (21) 12/23/53-Unknown San Francisco — KBAY-TV (20) 3/11/53-Unknown (granted STA Sept. 15) ► KGO-TV (7) ABC; Petry; 1,005,960 ► KPIX (5) CBS; Katz; 1,005,960 ► KRON-TV (4) NBC; Free & Peters; 1,005,960 ► KSAN-TV (32) McGillvra; 125,000 San Joset — KQXI (11) 4/15/54-Unknown San Luis Obispot — ► KVEC-TV (6) DuM; Grant; 75,169 Santa Barbara- ~ b- KEYT (3) ABC, CBS, NBC, DuM; Hollingbery; 453,692 Stocktont — ► KOVR (13) DuM; Blair ► KTVU (36) NBC; Hollingbery; 112,000 Tulare (Fresno) — +■ KWG (27) DuM; Forjoe; 150,000 Visaliat — KAKI (43) 10/6/54-Unknown COLORADO Colorado Springs — ► KKTV (11) ABC. CBS. DuM; Hollingbery; 51,615 ► KRDO-TV (13) NBC; McGillvra; 32,000 Denver — ► KBTV (9) ABC; Free & Peters; 237,198 ► KFEL-TV (2) DuM; Blair; 237,198 ► KLZ-TV (7) CBS; Katz; 237,198 ► KOA-TV (4) NBC; Petry; 237,198 KRMA-TV <»6) 7/1/53-1954 Grand Junctiont — ► KFXJ-TV (5) NBC, ABC, DuM; Holman; 5,000 Pueblo— ► KCSJ-TV (5) NBC; Avery-Knodel; 48,587 CONNECTICUT Bridgeport — WCBE (*71) 1/29/53-Unknown ► WICC-TV (43) ABC, DuM; Young; 72,340 Hartfordt— WCHF (*24) 1/29/53-Unknown ► WGTH-TV (18) ABC, DuM; H-R; 203,670 New Britain — ► WKNB-TV (30) CBS; Boiling; 219,422 New Haven — WELI-TV (59) H-R; 6/24/53-Unknown +■ WNHC-TV (8) ABC, CBS, NBC, DuM; Katz; 702,032 New Londont — WNLC-TV (26) 12/31/52-Unknown Norwicht — WCNE (*63) 1/29/53-Unknown Stamfordt — WSTF (27) 5/27/53-Unknown Waterbury — ► WATR-TV (53) ABC; Stuart; 156,000 DELAWARE Dovert — WHRN (40) 3/11/53-Unknown Wilmington — ► WDEL-TV (12) NBC, DuM; Meeker; 223,029 WILM-TV (83) 10/14/53-Unknown DISTRICT OF COLUMBIA Washington— ► WMAL-TV (7) ABC; Katz; 600,000 WOOK-TV (50) 2/24/54-Unknown ► WEC-TV (4) NBC; NBC Spot Sis.; 636,000 ► WTOP-TV (9) CBS; CBS Spot Sis.; 646,900 »► WTTG (5) DuM: Blair; 612.000 Washington Metropolitan Tv Corp. (20) 10/21/ 54-Unknown FLORIDA Clear water t — WPGT (32) 12/2/53-Unknown Daytona Beacht — WMFJ-TV (2) 7/8/54-7/1/55 Fort Lauderdale — ► WFTL-TV (23) NBC: Weed; 148,000 ► WITV (17) ABC, DuM; Boiling; 121,000 (also Miami) Fort Myerst — ► WINK-TV (11) ABC: Weed; 8.789 Jacksonville — ► WJHP-TV (36) ABC, NBC, DuM; Perry; 53,374 ► WMBR-TV (4) ABC, CBS. DuM; CBS Spot Sir; 261,000 WOBS-TV (30) Stars National; 8/12/53-1/1/55 Miami — WMFL (33) 12/9/53-Unknown WMIE-TV (27) Stars National; 12/2/53-1/1/55 WTHS-TV (*2i 11/12/53-Unknown ► WTVJ (4) CBS, NBC, DuM; Free & Peters; 265,800 ► WITV (17) See Fort Lauderdale Orlando — ► WDBO-TV (6) CBS, ABC, NBC. DuM; Blair; 60.000 Panama Cityi" * ► WJDM (7) ABC, NBC, DuM; Hollingbery; 19,500 Pensacolat — K- WEAR-TV (3) ABC. DuM; Hollingbery; 79,000 ► WPFA (15) CBS, DuM; Young; 26.273 St. Petersburg — ► WSUN-TV (38) ABC, CBS, NBC, DuM; Weed: 105,000 Tampat — WFLA-TV (8) Blair; 8/4/54-Jan. '55 WTVT (13) 9/2/54-Unknown West Palm Beach — WEAT-TV (12) ABC; Walker; 2/18/54-1/1/55 ► WIRK-TV (21) ABC; Weed; 39,324 ► WJNO-TV (5) ABC, CBS, NBC, DuM; 216,000 GEORGIA Albanyt — ► WALB-TV (10) ABC, NBC, DuM; Burn-Smith; 45,000 Atlanta — ► WAGA-TV (5) CBS, DuM; Katz; 456,190 ► WLWA (11) ABC; Crosley Sis.; 330,000 WQXI-TV (36) 11/19/53-11/21/54 ► WSB-TV (2) NBC; Petry; 475,221 Augusta — ► WJBF (6) ABC, NBC, DuM; Hollingbery; 121,200 ► WRDW-TV (12) CBS; Headley-Reed; 106,066 Columbus— ► WDAK-TV (28) ABC, NBC, DuM; Headley- Reed; 64,441 ► WRBL-TV (4) CBS; Hollingbery; 78,111 Macon — ► WMAZ-TV (13) ABC, CBS, DuM; Avery- Knodel; 81,588 ► WNEX-TV (47) ABC, NBC; Branham; 22,000 Romet — ► WROM-TV (9) Weed; 135,290 Savannah — ► WTOC-TV (11) ABC, CBS, NBC, DuM; Avery- Knodel; 52,060 WSAV Inc. (3) Initial Decision 3/31/54 Thomasvillet — WCTV (6) Stars National; 12/23/53-1/1/55 Valdostat — WGOV-TV (37) Stars National; 2/26/53-1/1/53 IDAHO Boiset (Meridian)— ► KBOI (2) CBS, DuM; Free & Peters; 36,500 ► KIDO-TV (7) ABC, NBC, DuM; Blair; 35,800 Idaho Falls — KID-TV (3) ABC. CBS. NBC, DuM; Gill-Perna; 30.200 KIFT (8) ABC; Hollingbery; 2/26/53-Nov. "54 Nampat — KTVI (6) 3/11/53-Unknown Pocatellot — KWIK-TV (6) ABC; Hollingbery; 3/26/53-Nov. •54 Twin Fallst — KLIX-TV (11) ABC; Hollingbery; 3/19/53- Early '55 ILLINOIS Belleville (St. Louis, Mo.)— ► WTVI (54) ABC, CBS, DuM; Radio Tv Repre- sentatives; 290,000 Bloomingtont — ► WBLN (15) McGillvra; 113,242 Champaign — ► WCIA (3) CBS, NBC, DuM; Hollingbery; 307.000 WTLC (*12) 11/4/53-Unknown Chicago — ► WBBM-TV (2) CBS; CBS Spot Sis.; 1,871,800 ► WBKB (7) ABC; Blair; 1,696,519 »► WGN-TV (9) DuM; Hollingbery; 1.950,000 WHFC-TV (26) 1/8/53-Unknown WIND-TV (20 ) 3/9/53-Unknown ► WNBQ (5) NBC; NBC Spot Sis.; 2,043,000 WOPT (44 ) 2/10/54-Unknown WTTW (•!!) 11/5/53-Fall '54 Page 104 November 1, 1954 Broadcasting Telecasting Danville — ► WDAN-TV (24) ABC; Everett-McKlnney; 35.000 Decatur — ► WTVP (17) ABC, DuM; Boiling; 140,000 Evanstont — WTLE (32 ) 8/12/53-Unknown Harrisburgt — ► WSIL-TV (22) ABC; Walker; 20,000 Joliett— WJOL-TV (48) Holm an; 8/21/53-Unknown Peoria — ► WEEK-TV (43) ABC, CBS, NBC, DuM; Head- ley-Reed; 173,140 ► WTVH-TV (19) ABC, CBS, DuM; Petry; 130,000 Quincyt (Hannibal, Mo.) — ► WGEM-TV (10) ABC, NBC; Avery-Knodel; 124,500 ► KHQA-TV (7) See Hannibal, Mo. Rockford — ► WKEX-TV (13) ABC, CBS; H-R; 219,257 ► WTVO (39) NBC, DuM; Weed; 94.000 Rock Island (Davenport, Moline) — ► WHBF-TV (4) ABC, CBS, DuM; Avery-Knodel; 268,947 Springfield — ► WICS (20) ABC, NBC, DuM; Young; 81.000 INDIANA Bloomington- ■ ► WTTV (4) ABC, NBC, DuM; Meeker, 567,982 (also Indianapolis) Elkhartt— ► WSJV (52) ABC, NBC. DuM; H-R; 123.000 Evansvillet — ► WFIE (62) ABC, NBC, DuM; Venard; 73,207 ► WEHT (50) See Henderson. Ky. Evansville Tv Inc. (7) Initial Decision 10/4/54 Fort Wayne — ► WKJG-TV (33) ABC, NBC, DuM; Raymer; 101.500 ► WINT (15) See Waterloo WANE-TV (69) Boiling; 9/29/54-Unknown Indianapolis — ► WFBM-TV (6) CBS; Katz; 663,000 ► WISH-TV (8) ABC. CBS, NBC, DuM; Boiling: 663,000 ► WTTV (4) See Bloomington LaFayettet — ► WFAM-TV (59) ABC, CBS, NBC, DuM; Ram- beau; 61,200 Muncie — ► WLBC-TV (49) ABC. CBS, NBC, DuM; Hol- man, Walker; 76,800 Notre Dame (South Bend)t — WNDU-TV (46) NBC; 8/12/54-Unknown Princetont — WRAY-TV (52) See footnote (d) South Bend — ► WSBT-TV (34) CBS, DuM; Raymer; 199,660 Terre Haute — ► WTHI-TV (10) ABC, CBS, DuM; Boiling; 144.267 Waterloot (Fort Wayne)— ► WENT (15) CBS; H-R; 94,500 IOWA ► WOI-TV (5) ABC, CBS, DuM; Weed; 247,590 Cedar Rapids — ► KCRG-TV (9) ABC, DuM; Venard; 116,333 ► WMT-TV (2) CBS; Katz; 241,290 Davenport (Moline, Rock Island) — ► WOC-TV (6) NBC; Free & Peters; 264.811 Des Moines — ► KGTV (17) ABC: Hollingbery; 76,500 ► WHO-TV (13) NBC; Free & Peters; 286,000 Cowles Broadcasting Co. (8) Initial Decision 8/26/54 Fort Dodget — ► KQTV (21) ABC; Pearson; 42,100 Mason City — ► KGLO-TV (3) CBS, DuM; Weed; 107,532 Sioux City — KCTV (36) 10/30/52-Unknown ► KTTV" (4) NBC; Hollingbery ► KVTV (9) ABC, CBS, DuM; Katz; 117,167 Waterloo — ► KWWL-TV (7) NBC, DuM; Headley-Reed; 127,635 KANSAS Great Bendt— KCKT (2) Boiling; 3/3/54-11/15/54 Hutchinson — ► KTVH (12) CBS, DuM; H-R; 151,726 Manhattant — KS AC-TV (»8) 7/24/53-Unknown Pittsburgt— ► KOAM-TV (7) ABC, NBC, DuM; Katz; 67,521 Topeka — KTKA (42) 11/5/53-Unknown ► WIBW-TV (13) ABC, CBS, DuM; Capper Sis.; 376,311 Wichita— ► KAKE-TV (10) ABC; Hollingbery ► KEDD (16) NBC; Petry; 124,311 Wichita Tv Corp. (3) Initial Decision 8/9/54 KENTUCKY Ashlandt — WPTV (59) Petry; 8/14/52-Unknown Hendersont (Evansville, Ind.) — ► WEHT (50) CBS; Meeker; 59,353 Lex in g ton t — WLAP-TV (27) 12/3/53-See footnote (c) WLEX-TV (18) Forjoe; 4/13/54-12/1/54 Louisville — ► WAVE-TV (3) ABC, NBC, DuM; NBC Spot Sis.; 404,538 ► WHAS-TV (11) CBS; Harrington. Righter & Parsons. See footnote (b) WKLO-TV (21) See footnote (d) WQXL-TV (41) Forjoe; 1/15/53-early '55 Newportt — WNOP-TV (74) 12/24/53-Unknown LOUISIANA Alexandriat — ► KALB-TV (5) Weed Baton Rouge — ► WAFB-TV (28) ABC. CBS. NBC. DuM; Young; 75.000 WBRZ (2) Hollingbery; 1/28/54-1/1/55 Lafayettet — KLFY-TV (10) Rambeau; 9/16/53-Unknown KVOL-TV (10) 9/16/53-Unknown Lake Charles — ► KPLC-TV (7) Weed ► KTAG (25) CBS, ABC, DuM; Young; 25,000 Monroe — KFAZ (43) See footnote (d) ► KNOE-TV (8) CBS, NBC, ABC, DuM; H-R; 166,000 New Orleans — WCKG (26) Gill-Perna; 4/2/53-Late '54 WCNO-TV (32) Forjoe; 4/2/53-Unknown ► WDSU-TV (6) ABC, CBS. NBC, DuM; Blair; 258,412 ► WJMR-TV (61) ABC. CBS, DuM; McGillvra; 108.992 Shreveport — ► KSLA (12) ABC, CBS, NBC, DuM; Raymer; 61,500 Shreveport Tv Co. (12) Initial Decision 6/7/54 See footnote (e) KTBS Inc. (3) Initial Decision 6/11/54 MAINE Bangor — ► WABI-TV (5) CBS, NBC; Hollingbery; 81,275 ► WTWO (2) Venard Lewiston — ► WLAM-TV (17) DuM; Everett-McKinney; 21,707 Poland Spring — ► WMTW (8) ABC, CBS, DuM; Harrington, Righter & Parsons; 241,911 Portland — ► WCSH-TV (6) NBC; Weed; 130,988 ► WGAN-TV (13) ABC, CBS; Avery-Knodel ► WPMT (53) DuM; Everett-McKinney; 46,300 MARYLAND Baltimore — ► WAAM (13) ABC. DuM; Harrington, Righter & Parsons; 568,020 ► WBAL-TV (11) NBC; Petry; 568,020 WITH-TV (72) Forjoe; 12/18/52-Unknown ► WMAR-TV (2) CBS; Katz; 568,020 WTLF (18) 12/9/53-Unknown Cumberlandt — WTBO-TV (17) 11/12/53-Unknown Salisburyt — ► WBOC-TV (16) ABC, DuM; Burn-Smith; 40,760 MASSACHUSETTS Adams (Pittsfield) — ► WMGT (19) DuM; Walker; 135,541 Boston — ► WBZ-TV (4) NBC; Free & Peters; 1,210,581 WGBH-TV (*2) 7/16/53-Fall '54 WJDW (44) 8/12/53-Unknown ► WNAC-TV (7) ABC. CBS, DuM; H-R; 1,210.581 Brockton t — WHEF-TV (62) 7/30/53-Fall '54 Cambridge (Boston) — ► WTAO-TV (56) DuM; Everett-McKinney; 154,800 Springfield — ► WHYN-TV (55) CBS, DuM; Branham; 148,000 ► WWLP (61) ABC, NBC; Hollingbery; 148,000 Worcester — WAAB-TV (20) Forjoe: 8/12/53-Unknown ► WWOR-TV (14) ABC, DuM; Raymer; 62,212 MICHIGAN Ann Arbor — ► WPAG-TV (20) DuM; Everett-McKinney; 20,500 WUOM-TV (»26) 11/4/53-Unknown Battle Creek — WBCK-TV (58) Headley-Reed; 11/20/52-Un- known Bay City (Midland, Saginaw) — ► WNEM-TV (5) NBC, DuM; Headley-Reed; 289,793 Cadillact — ► WWTV (13) ABC, CBS, DuM; Weed; 62,410 Detroit — WCIO-TV (62) 11/19/53-Unknown ► WJBK-TV (2) CBS; Katz; 1,468,400 WTVS (*56) 7/14/54-Late '54 ► WWJ-TV (4) NBC; Hollingbery; 1,286,822 ► WXYZ-TV (7) ABC: Blair; 1,308,200 WJLB-TV (50) 9/8/54-Unknown East Lansingt — ► WKAR-TV (*60) Flint— WJRT (12) 5/12/54-Unknown Grand Rapids — ► WOOD-TV (8) ABC, NBC, DuM; Katz; 455,596 WMCN (23) 9/2/54-Unknown Kalamazoo — ► WKZO-TV (3) ABC, CBS, NBC, DuM; Avery- Knodel; 514,400 Go ahead! I have my TELECASTING Yearbook . . . you'll be the winnah in any quiz on television with your TELECASTING Year- book-Marketbook in front of you. To cash in on the jackpot of information covering commercial television, re- serve your copy of the 1954- 55 TELECASTING Yearbook-Marketbook right away. It's just $11.00 for a subscription which includes the BROADCASTING Year- book - Marketbook; the TELECASTING Yearbook- Marketbook,* and 52 weekly issues. * Publication dates: BROADCASTING Yearbook January. TELECASTING Yearbook August. BROADCASTING TELECASTING 1735 DeSales St. N.W. Washington 6, D. C. Here's my order for both Year- books and for a subscription to BROADCASTING • TELECASTING. □ $11.00 enclosed □ Bill m« Name Firm Street City Zone State Broadcasting Telecasting November 1, 1954 • Page 105 FOR THE RECORD Lansing — ► WTOM-TV (54) ABC, DuM; Everett-McKinney; 55,000 ► WJIM-TV (6) ABC, CBS, NBC; Petry; 407,256 Marquettet — WAGE-TV (6) 4/7/54-Unknown Muskegonf — WTVM (35) 12/23/52-Unknown Saginaw (Bay City, Midland) — ► WKNX-TV (57) ABC, CBS; Gill-Perna; 100,000 WSBM-TV (51) 10/29/53-Dec. '55 Traverse Cityt — ► WPBN-TV (7) NBC; Holman MINNESOTA Austin — ► KMMT (6) ABC; Pearson; 95,951 Duluth (Superior, Wis.) — ► KDAL-TV (3) ABC, NBC; Avery-Knodel; 69,250 ► WDSM-TV (6). See Superior, Wis. WFTV (38) See footnote (d) Hibbingt— KHTV (10) 1/13/54-Unknown Minneapolis (St. Paul) — KEYD-TV (9) H-R; 6/10/54-1/9/55 ► WCCO-TV (4) CBS; Free & Peters; 511,000 ► WTCN-TV (11) ABC, DuM; Blair; 487,910 Rochester — ► KROC-TV (10) NBC; Meeker; 85,000 St. Paul (Minneapolis) — ► KSTP-TV (5) NBC; Petry; 511,000 ► WMIN-TV (11) ABC, DuM; Blair; 490,000 MISSISSIPPI Biloxit— Radio Assoc. Inc. (13) Initial Decision 7/1/54 Columbust — WCBI-TV (4) McGillvra; 7/28/54-Early "55 Jackson — ► WJTV (25) CBS, DuM; Katz; 59,305 ► WLBT (3) NBC; Hollingbery; 98,472 ► WSLI-TV (12) ABC; Weed; 95,000 Meridian! — WCOC-TV (30) See footnote (d) ► WTOK-TV (11) ABC, CBS, NBC, DuM; Head- ley-Reed; 44,300 MISSOURI Cape Girardeaut — ► KFVS-TV (12) CBS Claytont — KFUO-TV (30) 2/5/53-Unknown Columbia — ► KOMU-TV (8) ABC, CBS, NBC, DuM; H-R; 53,048. Festust — KACY (14) See footnote (d) Hannibalt (Quincy, 111.)— ► KHQA-TV (7) CBS, DuM; Weed; 124,272 ► WGEM-TV (10) See Quincy, 111. Jefferson Cityt — KRCG (13) 6/10/54-Unknown Joplint — ► KSWM-TV (12) CBS; Venard; 66,177 Kansas City — ► KCMO-TV (5) ABC, DuM; Katz; 426,783 ► KMBC-TV (9) CBS; Free & Peters; 426,783 ► WDAF-TV (4) NBC; Harrington, Righter & Parsons; 426,783 Kirksvillet— KTVO (3) 12/16/53-Unknown St. Joseph — ► KFEQ-TV (2) CBS, DuM; Headley-Reed; 108,755 St. Louis — ► KETC (»9) ► KSD-TV (5) ABC. CBS, NBC; NBC Spot Sis.; 661,986 ► KWK-TV (4) CBS; Katz WIL-TV (42 ) 2/12/53-Unknown KACY (14) See Festus ► WTVI (54) See Belleville. 111. Sedallat— ► KDRO-TV (6) Pearson; 59,000 Springfield— ► KTTS-TV (10) CBS, DuM; Weed: 49,458 ► KYTV (3) NBC; Hollingbery; 55,020 MONTANA Billingst— ► KOOK-TV (2) ABC. CBS. NBC, DuM; Headley- Reed; 17,000 Buttet— KOPR-TV (4) See footnote (d) ► KXLF-TV (6). No estimate given. Great Fallst— ► KFBB-TV (5) CBS, ABC, DuM; Headley-Reed; 16,000 Mlssoulaf — ► KGVO-TV (13) ABC. CBS, NBC. DuM; Glll- Perna; 12,500 NEBRASKA Holdrege (Kearney) — ► KHOL-TV (13) ABC, CBS. DuM; Meeker: 41,692 Lincoln — ► KOLN-TV (10) ABC. CBS. DuM: Avery-Kno- del; 107.204 KUON (12) 11/1/54 Omaha — ► KMTV (3) ABC, CBS, DuM; Petry; 283,150 ► WOW -TV (6) NBC, DuM; Blair; 283,150 Scottsblufft — KSTF (10) 8/18/54-Unknown NEVADA Hendersonf — KLRJ-TV (2) Pearson 7/2/54-12/1/54 Las Vegas — ► KLAS-TV (8) ABC, CBS. NBC. DuM; Weed; 16,728 Reno — ► KZTV (8) ABC. CBS. NBC. DuM; Pearson; 15,500 NEW HAMPSHIRE Keenet — WKNE-TV (45) 4/22/53-Unknown Manchester — ► WMUR-TV (9) ABC, DuM; Weed; 240.000 Mt. Washington! — ► WMTW (8) See Poland Spring, Me. NEW JERSEY Asbury Parkt — ► WRTV (58) 10,500 Atlantic City— WFPG-TV (46) See footnote (d) WOCN (52) 1/8/53-Unknown Camdent — WKDN-TV (17) 1/28/54-Unknown Newark (New York City) — ► WATV (13) Petry; 4,150,000 New Brunswickt — WTLV (*19) 12/4/52-Unknown NEW MEXICO Albuquerque — ► KOAT-TV (7) ABC, DuM; Hollingbery; 50.000 ► KOB-TV (4) NBC; Branham; 50,000 ► KGGM-TV (13) CBS; Weed; 50,000 Roswellt — ► KSWS-TV (8) ABC, CBS. NBC, DuM; Meeker: 24,218 NEW YORK Albany(Schenectady, Troy) — WPTR-TV (23 ) 6/10/53-Unknown ► WROW-TV (41) ABC, DuM; Boiling; 120,000 ► WTRI (35) CBS; Headley-Reed; 114,000 WTVZ (»17) 7/24/52-Unknown Bingham ton — ► WNBF-TV (12) ABC, CBS, NBC, DuM; Boi- ling; 298,350 WQTV (*46) 8/14/52-Unknown WINR-TV (40) 9/29/54-Unknown Bloomingdalet (Lake Placid) — WIRI (5) 12/2/53-12/1/54 Buffalo — ► WBEN-TV (4) ABC. CBS, DuM; Harrington. Righter & Parsons; 416,840. See footnote (a). ► WBUF-TV (17) ABC, CBS. NBC, DuM; H-R; 165.000 ► WGR-TV (2) ABC, NBC, DuM; Headley-Read WTVF (*23) 7/24/52-Unknown Carthaget (Watertown) — ► WCNY-TV (7) ABC, CBS; Weed Elmira — ► WTVE (24) ABC. CBS, NBC. DuM; Forjoe; 35,500 Ithacat — WHCU-TV (20) CBS; 1/8/53-November '54 WIET (»14) 1/8/53-Unknown Kingston — ► WKNY-TV (66) ABC, CBS, NBC. DuM: Meeker; 16,500 New York — ► WABC-TV (7) ABC; Weed; 4.180,000 ► WABD (5) DuM; Avery-Knodel; 4,180,000 ► WCBS-TV (2) CBS; CBS Spot Sis.; 4,110.000 WGTV (*25) 8/14/52-Unknown WNYC-TV (31) 5/12/54-Unknown ► WOR-TV (9) WOR; WOR-TV Sis.; 4,180.000 ► WPIX (11) Free & Peters: 4.180.000 ► WRCA-TV (4) NBC; NBC Spot Sis.; 4,180,000 ► WATV (13) See Newark, N. J. Rochester — WCBF-TV (15) 6/10/53-Unknown ► WHAM-TV (5) NBC; Hollingbery; 255,000 ► WHEC-TV (10) ABC, CBS; Everett-McKinney; 255,000 WRNY-TV (27) 4/2/53-Unknown WROH (*21) 7/24/52-Unknown ► WVET-TV (10) ABC, CBS; Boiling; 255,000 Schenectady (Albany, Troy) — ► WRGB (6) ABC, CBS, NBC, DuM; NBC Spot Sis.; 386,700 _.y VHF CHANNEL Q MANCHESTER N. H THE BEST SIGNAL— AND LOCAL COVERAGE FROM WITHIN THE MARKET 70% of entire New Hamp- shire population 110,000 TV families PLUS — Coverage of northern Massachusetts — Lowell, Lawrence, Haverhill, Fitchburg area 115,000 TV families PLUS — Coverage of south and eastern Vermont 15,000 TV families Total PRIMARY coverage 240,000 TV famlies 4 Million People Live in This Area ► REPRESENTED BY WEED TELEVISION Page 106 • November 1, 1954 CORPORATION Broadcasting • Telecasting Syracuse — ► WHEN-TV (8) ABC, CBS, DuM; Katz; 348,500 WHTV <*43) 9/18/52-Unknown ► WSYR-TV (3) NBC; Headley-Reed; 350,000 Utica— ► WKTV (13) ABC, CBS, NBC, DuM; Cooke: 149,000 NORTH CAROLINA Ashevillet — ► WISE-TV (62) CBS, NBC; Boiling; 31,000 ► WLOS-TV (13) ABC, DuM; Venard; 204,907 Chapel Hillt— WUNC-TV (*4) 9/30/53-Late '54 Charlotte — ► WAYS-TV (36) ABC, NBC, DuM; Boiling; 54,560 ► WBTV (3) CBS, NBC. DuM: CBS Spot Sis.; 423,073 Durham — ► WTVD (11) ABC, NBC; Headley-Reed; 185,690 Fayettevillet — WFLB-TV (18) 4/13/54-Unknown Gastoniat — * WTVX (48) 4/7/54-Unknown Greensboro — ► WFMY-TV (2) ABC, CBS, DuM; Harrington. Righter & Parsons; 242,750 Greenville — ► WNCT (9) ABC. CBS, NBC, DuM; Pearson; 80,800 Raleigh— ► WNAO-TV (28) ABC, CBS, DuM; Avery- Knodel; 97,500 Wilmingtont — ► WMFD-TV (6) ABC, NBC; Weed; 36,660 WTHT (3) 2/17/54-Unknown Winston-Salem — ► WSJS-TV (12) NBC; Headley-Reed; 233,375 ► WTOB-TV (26) ABC, DuM; H-R; 73,400 NORTH DAKOTA Bismarckf — ► KFYR-TV (5) ABC, CBS, NBC. DuM; Blair; 16,915 Fargot— ► WD AY-TV (61 ABC. CBS. NBC. DuM; Free Sc Peters; 65,000 Grand Forksf — KNOX-TV (10) 3/10/54-Unknown Minott— ► KCJB-TV (13) ABC, CBS, NBC, DuM; Weed; 25,000 Valley Cityt— ► KXJB-TV (4) CBS; Weed; 50.000 OHIO Akron — ► WAKR-TV (49) ABC; Weed; 174,066 Ashtabulat — ► WICA-TV (15) 25,000 Cincinnati — ► WCET («48 ) 2,000 ► WCPO-TV (9) ABC, DuM; Branham; 687,514 ► WKEC-TV (12) CBS; Katz; 662,236 ► WLWT (5) NBC; WLW Sis.; 525.000 WQXN-TV (54) Forjoe; 5/14/53-early '55 Cleveland — WERE- TV (65) 6/18/53-Unknown ► WEWS (5) CBS; Branham; 1,051,090 WHK-TV (19) 11/25/53-Unknown ► WNBK (3) NBC; NBC Spot Sis.; 1,045.000 ► WXEL (8) ABC. CBS, DuM; Katz; 823,629 Columbus — ► WBNS-TV (10) CBS; Blair; 367.000 WLWC (4) NBC; WLW Sis.; 307,000 WOSU-TV (»34) 4/22/53-Unknown ► WTVN-TV (6) DuM; Katz; 381.451 Dayton — ► WHIO-TV (7) CBS, DuM; Holllngbery; 637,330 WIFE (22) See footnote (d) ► WLWD (2) ABC, NBC: WLW Sis; 320,000 FJyriat— WEOL-TV (31) 2/11/54-Fall '54 Lima — WTMA-TV (35) Weed; 1/24/52-Unknown ► WLOK-TV (73) CBS, NBC; H-R; 63,557 Mansfieldt— WTVG (36 ) 6/3/54-Unknown Massillont — WMAC-TV (23) Petry; 9/4/52-Unknown Steubenville (Wheehng, W. Va.) — ► WSTV-TV (9) CBS; Avery-Knodel; 1.083,900 Toledo — ► WSPD-TV (13) ABC, CBS, NBC. DuM; Katz; 297,060 Woodward Bcstg. Co. (79) 10/20/54-Unknown Youngstown — ► WFMJ-TV (21) NBC; Headley-Reed: 138.2U ► WKBN-TV (27) ABC. CBS. DuM; Raymer; 144,872 Zanesville — ► WHIZ-TV (18) ABC. CBS. NBC. DuM; Pear- son; 40,000 OKLAHOMA Ada— ► KTEN (10) ABC; Venard; 180,000 Ardmoret — KVSO-TV (12) 5/12/54-Unknown Enidt— ► KGEO-TV (5) ABC; Pearson; 118,000 Directory information is in following order: call letters, channel, network affiliation, rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. Broadcasting • Telecasting Lawtont — ► KSWO-TV (7) DuM; Pearson: 54,540 Miamit — KMTV (58 ) 4/22/53-Unknown Muskogeet — ► KTVX (8) ABC, CBS, NBC, DuM; Avery- Knodel; 245,000 Oklahoma City — KETA (»13) 12/2/53-Unknown ► KMPT (19) DuM; Boiling; 98,267 ► KTVQ (25) ABC; H-R; 151,224 ► KWTV (9) CBS, DuM; Avery-Knodel; 256.102 ► WKY-TV (4) ABC, NBC; Katz; 281,522 Tulsa— ► KCEB (23) NBC, DuM; Boiling; 123,614 »- KOTV (6) ABC, CBS. NBC, DuM; Petry; 229.100 KSPG (17) 2/4/54-Unknown KVOO-TV (2) Blair; 7/8/54-Dec. '54 (granted STA Sept. 10) KOED-TV («11) 7/21/54-Unknown OREGON Eugene — ► KVAL-TV (13) ABC. NBC, DuM; Holllngbery; 26,000 Medford — ► KBES-TV (5) ABC, CBS, NBC, DuM; Hoag- Blair; 23,600 Portland — KLOR (12) ABC; Holllngbery; 7/22/54-1/1/55 ► KOIN-TV (6) ABC, CBS; CBS Spots Sis.; 240.- 964 *■ KPTV (27) ABC, NBC, DuM; NBC Spot Sis.; 190,770 North Pacific Tv Inc. (8) Initial Decision 6/16/54 Salemt— KSLM-TV (3) 9/30/53-Unknown PENNSYLVANIA Allentownt — WFMZ-TV (67) Avery-Knodel; 7/16/53-Fall '54 WQCY (39) Weed; 8/12/53-Unknown Altoona — ► WFBG-TV (10) ABC, CBS, NBC, DuM; H-R; 447.128 Bethlehem — ► WLEV-TV (51) NBC; Meeker; 84,591 Chambersburgt — WCHA-TV (46) See Footnote (d) Easton — ► WGLV (57) ABC, DuM; Headley-Reed; 84,915 ► WICU (12) ABC, NBC, DuM; Petry; 208,500 WLEU-TV (66) 12/31/53— Unknown ► WSEE (35) CBS, DuM; Avery-Knodel; 43,752 Harrisburg — ► WCMB-TV (27) Cooke ► WHP-TV (55) CBS; Boiling; 166,423 ► WTPA (71) ABC. NBC; Headley-Reed; 166,423 Hazletont — WAZL-TV (63) Meeker; 12/18/52-Unknown Johnstown — ► WARD-TV (56) ABC, CBS, DuM; Weed ► WJAC-TV (6) CBS, NBC, DuM; Katz; 787,402 Lancaster — ► WGAL-TV (8) CBS, NBC, DuM; Meeker: 602,350 WWLA (21) Venard; 5/7/53-FaU '54 Lebanonf — WLBR-TV (15) See footnote (d) New Castle — *• WKST-TV (45) ABC, DuM; Everett-McKinney; 146,767 Philadelphia — ► WCAU-TV (10) CBS; CBS Spot Sis.; 1,854,637 »* WFLL-TV (6) ABC, DuM; Katz; 1,833,160 WIBG-TV (23) 10/21/53-Unknown ► WPTZ (3) NBC; Free & Peters; 1,819,362 Pittsburgh — »- WDTV (2) CBS, NBC, DuM; DuM Spot Sis.; 1,134.110 ►■WENS (16) ABC, CBS, NBC; Petry; 356.354 WKJF-TV (53) See footnote (d) >■ WQED (»13) WTVQ (47) Headley-Reed; 12/23/52-Unknown Reading — *■ WEEU-TV (33) ABC, NBC; Headley Reed: 95.000 ► WHUM-TV (61) CBS; H-R; 219,870 Scranton — ► WARM-TV (16) ABC; Hollingbery; 168,500 ► WGBI-TV (22) CBS; Blair; 175,000 ►-WTVU (73) Everett-McKinney; 150,424 Sharont — WSHA (39) 1/27/54-Unknown Wilkes-Barre— ► WBRE-TV (28) NBC; Headley-Reed; 174,000 WELK-TV (34) ABC, DuM; Avery-Knodel; 188,000 W ill i amsportt — WRAK-TV (36) Everett-McKinney; 11/13/52- Jan. '55 York— ► WNOW-TV (49) DuM; Forjoe; 87,400 »► WSBA-TV (43) ABC; Young; 88,000 RHODE ISLAND Providence — ► WJAR-TV (10) ABC, NBC, DuM; Weed; 1,143,- 201 ► WNET (16) ABC, CBS, DuM; Raymer; 72,000 WPRO-TV (12) Blair; 9/2/53-Unknown (grant- ed STA 9/23/53) SOUTH CAROLINA Anderson — ► WAIM-TV (40) CBS; Headley-Reed; 70,356 Camdent — WACA-TV (15) 6/3/53-Unknown KROD and KROD-TV will give radio and television coverage of Mexico's Pan American Road Race, Novem- ber 19-23, 1954. The eyes and ears of the world will be on this race. It finishes in Juarez — just across the Rio Grande from El Paso. LEADERS IN PERFORMANCE EL PASO'S per capita income is 9% above the national average*, but this by no means measures the true quality of the market. In SALES PERFORMANCE, El Paso is 32% higher than the national average in propoftion to population.* This means that the El Paso Southwest, covered by KROD-TV, is one of America's strong PLUS MARKETS. Call your Branham man for complete information. *Sales Management — 1954 KROD-TV CHANNEL 4 • EL PASO. TEXAS Affiliated with the CBS, ABC and DuMont Television Networks Affiliated with KROD-iOOkc— 5,000 watts Owned and operated by the El Paso Times, Inc. Roderick Broadcasting Company Dorrance 0. Roderick, President Val Lawrence, Vice Pres. & General Mgr. Dick Watts, General Sales Manager Represented Nationally by The BRANHAM Company. November 1, 1954 Page 107 ■FOR THE RECORD- Charleston — ► WCSC-TV (5) ABC, CBS; Free & Peters; 121.113 ► WUSN-TV (2) NBC, DuM; H-R Columbia — ► WCOS-TV (25) ABC, DuM; Headley-Reed; 63,000 ► WIS-TV (10) ABC, NBC, DuM; Free & Peters; 127,526 ► WNOK-TV (67) CBS, DuM; Raymer; 60,173 Florencet — ► WBTW (8) ABC, CBS; CBS Spot Sis. Greenville — ► WFBC-TV (4) NBC; Weed; 301,892 ► WGVL (23) ABC, DuM; H-R: 75.300 Spartanburgt — WSPA-TV (7) CBS; Holllngbery; 11/25/53- Early '55 SOUTH DAKOTA Sioux Falls — ► KELO-TV (11) ABC. CBS, NBC, DuM; Raymer; 104,728 TENNESSEE Chattanooga — ► WDEF-TV f 12) ABC, CBS, NBC, DuM; Bran- ham; 103,021 Mountain City Tv Inc. (3) Initial Decision 7/5/54 WDXI-TV (7) Burn-Smith; 12/2/53-11/15/54 Johnson City — ► WJHL-TV (11) ABC, CBS, NBC, DuM; Pear- son; 68,917 Knoxville — ► WATE (6) ABC, NBC: Avery-Knodel; 88,940 ► WTSK-TV (26) ABC, CBS, DuM; Pearson; 80,050 Memphis — ► WHBQ-TV (13) CBS: Blair; 297,746 ► WMCT (5) ABC, NBC, DuM; Branham; 297,746 WREC Broadcasting Service (3) Initial Deci- sion 8/27/54 Nashville — ► WSIX-TV (8) ABC, CBS; Hollingbery; 194,682 ► WSM-TV (4) NBC, DuM; Petry; 198.045 Old Hickorv (Nashville) — ► WLAC-TV (5) CBS; Katz TEXAS Abilenet — ► KRBC-TV (9) ABC, CBS, NBC, DuM; Pearson; 37,194 Amarillo — ► KFDA-TV (10) ABC, CBS; Branham; 58,033 ► KGNC-TV (4) NBC, DuM; Katz; 58,033 KLYN-TV (7) 12/11/53-Unknown Austin — ► KTBC-TV (7) ABC, CBS, NBC, DuM; Raymer; 88.965 Beaumontt — ► KBMT (31) ABC, NBC, DuM; Forjoe; 33,580 Beaumont Bcstg. Corp. (6) CBS; 8/4/54-Dec. '54 Big Springt — KBST-TV (4) 7/22/54-Unknown Corpus Christit — ► KVDO-TV (22) NBC; Young; 25,300 KTLG (43) 12/9/53-Unknown Gulf Coast Bcstg. Co. (6) Initial Decision 6/17/54 Dallas— KDTX (23) 1/15/53-TJnknown KXIF-TV (29 ) 2/12/53-Unknown ► KRLD-TV (4) CBS; Branham; 406,804 ► WFAA-TV (8) ABC, NBC, DuM; Petry; 406,804 El Paso — KOKE (13) Forjoe; 3/18/54-Unknown ► KROD-TV (4) ABC, CBS, DuM; Branham; 59,106 ► KTSM-TV (9) NBC; Hollingbery; 55,270 Ft. Worth— ► WRAP-TV (5) ABC, NBC; Free & Peters; 401,000 KFJZ-TV (11) 9/17/54-Unknown Galveston — ► KGUL-TV (11) CBS, DuM; CBS Spot Sis.; 325,000 Harlingent (Brownsville, McAllen, Weslaco) — ► KGBT-TV (4) ABC, CBS, DuM; H-R; 44,380 Houston — KNUZ-TV (39) See footnote (d) ► KPRC-TV (2) NBC; Petry; 362,000 KTRK-TV (13) ABC; Blair; 2/23/54-Dec. '54 KTVP (23) 1/8/53-Unknown ► KUHT (»8) 281,500 KXYZ-TV (29) 6/18/53-Unknown WORLD FAMOUS />2\ N. Highlond Hollywood 38, Colif, send . f" particulars Lonjviewf — ► KTVE (32) Forjoe; 24,171 Lubbock — ► KCBD-TV (11) ABC, NBC; Raymer; 63,843 ► KDUB-TV (13) CBS. DuM; Avery-Knodel; 63,843 KFYO-TV (5) Katz; 5/7/53-Unknown Midland — ► KMID-TV (2) ABC, CBS, NBC; Venard; 38,500 San Angelo— ► KTXL-TV (8) ABC, CBS, NBC, DuM; Melville; 38,573 San Antonio — KALA (35) 3/26/53-Unknown KCOR-TV (41) O'Connell: 5/12/54-11/1/54 ► KGBS-TV (5) ABC, CBS, DuM; Katz; 211,323 ► WOAI-TV (4) NBC; Petry; 212,750 Sweetwaterf — KPAR-TV (12) CBS; Avery-Knodel; 8/26/53- Unknown Temple — ► KCEN-TV (6) NBC; Hollingbery; 89,349 Texarkana (also Texarkana, Ark.) — ► KCMC-TV (6) ABC, CBS, DuM; Venard; 83,863 Tylert — KETX (19) See footnote (d) ► KLTV (7) ABC, NBC; Pearson Victoriat — KNAL (19) Best; 3/26/53-Unknown Wacot — ► KANG-TV (34) ABC. DuM; Pearson: 44,911 KWTX Bcstg. Co. (10) Initial Decision 9/30/54 Weslacot (Brownsville, Harlingen, McAllen)— ► KRGV-TV (5) NBC; Raymer; 43,126 Wichita Falls— ► KFDX-TV (3) ABC, NBC; Raymer; 76,100 ► KWFT-TV (6) CBS, DuM; Blair; 85,300 UTAH Provot — KOVO-TV (11) 12/2/53-Unknown Salt Lake City— ► KSL-TV (5) CBS, DuM; CBS Spot Sis.; 166,800 ► KTVT (4) NBC; Blair; 166,800 ► KUTV (2) ABC; Hollingbery VERMONT Montpeliert — ► WMVT (3) ABC, CBS, NBC, DuM; Weed; 75.000 VIRGINIA Danvillet— ► WBTM-TV (24) ABC; GiU-Perna; 21,545 Hampton (Norfolk) — ► WVEC-TV (15) NBC; Rambeau; 110,000 Harrisonburg — ► WSVA-TV (3) ABC, CBS, NBC. DuM; Pearson; 87,948 Lynchburg — ► WLVA-TV (13) ABC, CBS, DuM; Hollingbery; 120,000 Newport News — ► WACH-TV (33) Walker Norfolk — ► WTAR-TV (3) ABC, CBS, DuM; Petry; 335,832 WTOV-TV (27) See footnote (d) ► WVEC-TV (15) See Hampton Petersburgt — Petersburg Tv Corp. (8) 9/29/54-Unknown Richmond — WOTV (29) 12/2/53-Unknown ► WTVR (6) NBC; Blair; 465,873 Roanoke — ► WSLS-TV (10) ABC, NBC; Avery-Knodel; 271,399 WASHINGTON Bellinghamt — ► KVOS-TV (12) DuM; Forjoe; 116,299 Seattle (Tacoma) — ► KING-TV (5) ABC; Blair; 378,300 ► KOMO-TV (4) NBC; Hollingbery; 378,300 KCTS (*9) 12/23/53- Dec. '54 KCTL (20) 4/7/54-Unknown Spokane — ► KHQ-TV (6) ABC, NBC; Katz; 82,743 ► KXLY-TV (4) CBS, DuM; Avery-Knodel; 89,283 KREM-TV (2) Petry; 3/18/54-11/4/54 Tacoma (Seattle)— ► KTVW (13) Branham; 378,300 ► KTNT-TV (11) CBS, DuM; Weed; 378,300 Vancouvert — KVAN-TV (21) Boiling; 9/25/53-Unknown Yakima — ► KIMA-TV (29) ABC, CBS, NBC, DuM; Weed; 30,789 WEST VIRGINIA Bluefieldt— Daily Telegraph Printing Co. (6) Katz; Initial Decision 10/20/54 Charleston — ► WCHS-TV (8) CBS, DuM; Branham ► WKNA-TV (49) ABC; Weed; 42,946 Clarksburgt — WBLK-TV (12) Branham; 2/17/54-1/1/55 Fairmontt — ► WJPB-TV (35) ABC, NBC, DuM; Gill-Perna; 35,200 Huntington — ► WSAZ-TV (3) NBC; Katz; 411,140 WHTN-TV (13) 9/2/54-Unknown Oak Hill (Beckley)t— WOAY-TV (4) ABC; Weed; 6/2/54-Nov. '54 Parkersburgt — ► WTAP (15) ABC, DuM; Forjoe; 30,000 Wheeling — WLTV (51) 2/11/53-Unknown ► WTRF-TV (7) ABC, NBC; Hollingbery; 281.811 ► WSTV-TV (9) See Steubenville, Ohio WISCONSIN Eau Claire — ► WEAU-TV (13) ABC, NBC, DuM; Hollingbery; 71,000 Green Bay — ► WBAY-TV (2) ABC, CBS, NBC, DuM; Weed; 195,670 WFRV-TV (51 3/10/54-Unknown ► WMBV-TV (11) See Marinette La Crosset — ► WKBT (8) CBS, NBC, DuM; Raymer; 34,600 WTLB (38) 12/16/53-Unknown Madison — ► WHA-TV (*21) ► WKOW-TV (27) CBS; Headley-Reed; 61,000 ► WMTV (33) ABC, NBC, DuM; Boiling; 59,500 Badger Television Co. (3) Initial Decision 7/31/54 Marinettef (Green Bay) — ► WMBV-TV (11) NBC; Venard; 175,000 Milwaukee — ► WCAN-TV (25) CBS; Rosenman; 408,900 ► WOKY-TV (19) DuM; Boiling; 350,080 ► WTMJ-TV (4) NBC; Harrington, Righter & Parsons; 708,115 ► WTVW (12) ABC, DuM; Petry Neenah — ► WNAM-TV (42) ABC; George Clark Superiort (Duluth, Minn.) — ► WDSM-TV (6) CBS, DuM; Free & Peters; 70,000 ► KDAL-TV (3). See Duluth, Minn. Wausaut — ► WSAU-TV (7) CBS; Meeker WYOMING Cheyennet — ► KFBC-TV (5) ABC, CBS, NBC, DuM; Holling- bery; 46,100 ALASKA Anchorage? — ► KFIA (2) ABC, CBS; Weed; 12,000 ► KTVA (11) NBC, DuM; Feltis; 10,000 Fairbanks? — KFIF (2) ABC, CBS; 7/1/53-Unknown HAWAII Honolulut — ► KGMB-TV (9) CBS; Free & Peters; 60,000 ► KONA (11) NBC; NBC Spot Sis; 60,000 ► KULA-TV (4) ABC, DuM; Young; 62,000 PUERTO RICO San Juant — ► WAPA-TV (4) ABC, NBC, DuM; Caribbean Networks ► WKAQ-TV (2) CBS; Inter- American; 41,000 CANADA Calgary, Alt— ► CHCT-TV (2) CBC; All-Canada, Weed Edmonton, Alt. — ► CFRN-TV (3) Hamilton, Ont. — ► CHCH-TV (11) CBC, CBS, NBC; All-Canada, Young; 96,500 Kitchener, Ont. — ► CKCO-TV (13) CBC, ABC. CBS, NBC, DuM; Hardy, Weed; 51,533 Directory information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. Write for free catalogue. yl NATIONAL CINE LAB Washington 17, D. C. Page 108 • November 1, 1954 Broadcasting • Telecasting London, Ont. — ► CFPL-TV (10) CBC, CBS, NBC; All-Canada, Weed; 80,627 Montreal, Que. — ► CBFT (2) CBC French; CBC; 221,216 ► CBMT (6) CBC; CBC; 221,216 Ottawa. Ont. — ► CBOT (4) CBC; CBC; 38,500 Port Arthur, Ont. — »- CFPA-TV (2) CBC; All-Canada, Weed Quebec City, Que. — ► CFCM-TV (4) CBC; Hardy; 6,000 estimate Regina, Sask.t — ► CKCK-TV (2) CBC; All-Canada, Weed; 3,000 St. John, N. B.t— ► CHSJ-TV (4) CBC; All-Canada; 10,000 Sudbury, Ont.t — ► CKSO-TV (5) CBC, ABC, CBS, NBC, DuM; All-Canada, Weed; 10,091 Toronto, Ont. — ► CBLT (9) CBC, ABC, CBS, NBC, DuM; CBC; 280.000 Vancouver, B. Ct — ► CBTJT (2) CBC; CBC; 30,000 Windsor, Ont. — CKLW-TV (9) CBC, DuM; Young Winnipeg, Man.t — ► CBWT (4) CBC; CBC; 5,000 MEXICO Juarezt (El Paso, Tex.) — ► XEJ-TV (5) National Time Sales; 39,975 Tijuanat (San Diego) — ► XETV (6) Weed; 241,000 UPCOMING Total stations on air in U. S. and possessions: 413; total cities with stations on air: 276. Both totals include XEJ-TV Juarez and XETV (TV) Tijuana, Mexico, as well as educational outlets that are operating. Total sets in use 33,463,647. * Indicates educational stations. t Cities NOT Interconnected to receive network service. (a) Figure does not include 353,013 sets which WBEN-TV Buffalo reports it serves in Canada. (b) Number of sets not currently reported by WHAS-TV Louisville, Ky. Last report was 205,- 544 on July 10, 1952. (c) President Gilmore N. Nunn announced that construction of WLAP-TV has been temporarily suspended [B-T, Feb. 22]. CP has not been sur- rendered. (d) The following stations have suspended regular operations, but have not turned in CP's; WKAB- TV Mobile, Ala.; KBID-TV Fresno, Calif.; KTHE (TV) Los Angeles: W RAY-TV Princeton, Ind.; WKLO-TV Louisville, Ky.; KFAZ (TV) Monroe, La.; WFTV (TV) Duluth, Minn.; WCOC-TV Me- ridian, Miss.; KACY (TV) Festus, Mo.; KOPR-TV Butte, Mont.; WFPG-TV Atlantic City, N. J.; WIFE (TV) Dayton, Ohio; WCHA-TV Chambers- burg, Pa.; WLBR-TV Lebanon, Pa.; WKJF-TV Pittsburgh, Pa.; KNUZ-TV Houston, Tex; KETX (TV) Tyler, Tex.; WTOV-TV Norfolk, Va. (e) Shreveport Tv Co. has received initial deci- sion favoring it for ch. 12, which is currently operated by Interim Tv Corp. [KSLA (TV)]. Directory information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. HOWARD E. STARK SK^SSS" SUH0HS OO EAST 58~ STREET ELDORADO NOVEMBER Nov. 4: Standard band broadcasting conference between U. S. and Mexico, Mexico City. OR i 1*1 Advance Schedule Of Network Color Shows CBS-TV Nov. 4-5 (2:30-3 p.m.): Art Linkletter's House Party, participating sponsors. Nov. 5 (7:45-8 p.m.): Perry Como Show, Liggett & Myers Tobac- co Co. through Cunningham & Walsh. Nov. 9 (7:45-8 p.m.): Jo Stafford Show, Gold Seal Co. through Camp- bell-Mithun. Nov. 10 (10-11 p.m.): Best of Broad- way, "Panama Hattie," West- inghouse Electric Co. through McCann-Erickson. Nov. 14 (6:30-7 p.m.): You Are There, & Electric Cos. Adv. Program Nov. 21 through N. W. Ayer & Son and Prudential Insurance Co. through Calkins & Holden, al- ternating sponsors. Nov. 17 (12:30-12:45 p.m.): Search for Tomorrow, Procter & Gamble Co. through Biow Co. Nov. 18 (8:30-9:30 p.m.): Shower of Stars, Chrysler Corp. through McCann-Erickson. Nov. 28 (9:30-10 p.m.): Honestly Ce- leste, Bristol-Myers Co. through Young & Rubicam. NBC-TV Nov. 4 (9:30-10 p.m.): Ford Theatre, "Remember to Live," Ford Motor Co. through J. Walter Thompson. Nov. 7 (7:30-9 p.m.) Max Liebman Presents, "Fanfare," Hazel Bishop through Raymond Spec- tor and Sunbeam through Per- rin-Paus. Nov. 11 (9:30-10 p.m.): Ford Theatre, "The Road Ahead," Ford Motor Co. through J. Walter Thompson. Nov. 15 (8-9:30 p.m.): Producers' Showcase, "State of the Union," Ford Motor Co. and RCA through Kenyon & Eckhardt. Nov. 18 (9:30-10 p.m.): Ford Theatre, "Summer Memory," Ford Mo- tor Co. through J. Walter Thompson. Nov. 20 (9-10:30 p.m.): Max Liebman Presents, Oldsmobile Div. of General Motors Corp. through D. P. Brothers Co. Nov. 25 (9:30-10 p.m.): Ford Theatre, "The Legal Beagles," Ford Motor Co. through J. Walter Thompson. Nov. 28 (4-6 p.m.): Hall of Fame, "Macbeth," Hallmark cards through Foote, Cone & Belding. TNote: This schedule will be corrected to press time of each issue of B*T.] Nov. 4: National Television Film Council, color tv lecture, Warwick Hotel, New York. Nov. 4: Selection committee, Tv Bureau of Ad- vertising, New York. Nov. 4-5: First district, Advertising Federation of America, Hotel Sheraton, Worcester, Mass. Nov. 7-13: Lutheran Radio & Tv Week. Nov. 8: Texas Assn. of Broadcasters, semi-annual fall meeting, Rice Hotel, Houston. Nov. 8-9: New Jersey Broadcasters Assn., Essex House, Newark. Nov. 8-10: Assn. of National Advertisers, Hotel Plaza, New York. Nov. 10-13: Sigma Delta Chi, Columbus, Ohio. Nov. 14: Indiana Radio-Tv Newsmen, fall meeting at WIRE studios, Indianapolis. Nov. 17: Advertising Council Day, Waldorf-As- toria, New York. Nov. 18: Country Music Disc Jockeys Assn., gen- eral membership meeting, Nashville, Tenn. Nov. 18-19: North Carolina Assn. of Broadcasters, Mid-Pines Hotel, Southern Pines, N. C. Nov. 18-20: Radio Television News Directors Assn., Chicago. Nov. 21: Louisiana-Mississippi AP Broadcasters Assn., Jung Hotel, New Orleans. Nov. 22: Tennessee Assn. of Broadcasters, Patten Hotel, Chattanooga. Nov. 22-24: Eastern Council, American Assn. of Advertising Agencies, Roosevelt Hotel, New York. Nov. 30: Tv Film Directors Assn., New England Chapter, Statler Hotel, Boston. JANUARY 1955 Jan. 20-21: Symposium on printed circuits by Engineering Dept. of RETMA, U. of Pennsyl- vania, Philadelphia. Jan. 26-28: Georgia Radio-Tv Institute, Henry W. Grady School of Journalism, U. of Georgia, Athens. SPECIAL LISTING NARTB District Meetings Nov. 4-5: NARTB Dist. 12, Jens Marie Hotel. Ponca City. Okla. Nov. 9-10: NARTB Dist. 13, Rice Hotel, Houston. // 0r RECORDED BY PERRY COMO RCA Victor PUBLISHED BY HILL & RIME SIMS, INC. BROADCAST MUSIC, INC. 589 FIFTH AVE., NEW YORK 36 NEW YORK • CHICAGO • HOLLYWOOD • TORONTO • MONTREAL Broadcasting • Telecasting November 1, 1954 • Page 109 editorials The Great Game of . . . IT IS unfortunate that the historic appearance of the President's Cabinet on television was marred by an air of artificiality. To begin with, the performance should never have been de- scribed in advance as a Cabinet meeting. It was simply a report by the Secretary of State — a clear, earnest and impressive report, which needed no phony trappings to enhance it. The presence of the other Cabinet members added nothing to the occasion and indeed detracted from it. The lesson here is that when a government has an important message to deliver to its people, there is no need to hoke it up. If Mr. Dulles has a message as significant as the one he brought home from Europe, he can deliver it more effectively by talking directly to the people via television than by pretending to let the people eavesdrop while he talks to his Cabinet colleagues. Such a pretense cannot help but make the presentation less convincing. . . Tv Politics THOUGH it certainly did not damage the Republican cause and may even have been arranged with the thought of political advantage in mind, the Cabinet telecast was not, in the true sense of the phrase, a political broadcast. The international agreements which Mr. Dulles explained were the accomplishments of an administration which happens to be Republican and which happens to have as much Democratic as Republican support for its European policy. Hence, the Democrats' appeal for equal time was wholly un- justified. It was, however, in character with the general jockeying for free time that the Communications Act and FCC interpreta- tions of it encourage. The answer of Frank Stanton to the Democrats' demands was eminently sound: "Our established policy has been not to provide time to reply to the President of the United States or members of his cabinet appearing and speaking as such, or reporting to the people on their official activities over our facilities. . . . We have applied [this policy] alike to Republican and Democratic administrations." The night after Dr. Stanton issued that statement, a Democratic candidate for Congress from New Jersey, was granted an appear- ance on Strike It Rich on CBS-TV because his Republican op- ponent had appeared on the show earlier. Aspirin, anybody? Sanity in Selling EVERY now and then a daring department store, defying the cherished but antiquated axioms of the retailing craft, takes a plunge into radio. Sometimes the radio money is spent unwisely. When it is spent well, the results are good— as in the case of The Aug. W. Smith Co., of Spartanburg, S. C. [B»T, Oct. 18]. The Spartanburg radio story opens a line of retail thinking that no department store can ignore, no matter how much its staff loves the printed sketch of a gown or the thump of a studhorse headline. Goaded by high-handed newspaper pressure, the store simply diverted the bulk of its budget to radio. It bought time — carefully selected time — on all stations in the city and sat back to observe results. The results: A series of radio success stories. Being realists, operators of the store expect to restore newspapers to a prominent place in their media planning. When that happens, newspapers will be budgeted on an equality with radio. The old 70-30 newspaper-radio ratio has been cast aside. The Aug. W. Smith Co. likes all media. Three months of radio- dominated advertising, tied into other promotion, taught this enter- prising store that radio can do the basic department store adver- tising job. What happened in Spartanburg should be studied by every thoughtful retailer — and every broadcaster, too. In the heat of competition, newspapers have belittled radio in the selling, and vice Page 110 • November 1, 1954 Drawn for Broadcasting • Telecasting by Sid Hix "Convincing sales are made in private!" versa. Advertising history has proved that there is room for all major media. Retailers have been slow to adopt radio, mainly be- cause they have been newspaper-minded for generations and be- cause broadcasters haven't done an effective sales job. Both should heed the suggestion of Tom McGee, president and treasurer of The Aug. W. Smith Co.: "Stores that use radio for a month or two don't give it a fair test. Retailers should decide to spend a certain amount of money for a year and then go ahead and do it." Down Mexico Way NOW THAT the "radio is here to stay" stalwarts have estab- lished a firm beach-head in this high-flying television era, it behooves them to turn their attentions to an almost forgotten prob- lem— radio allocations on the North American continent. Since 1950, when all North American nations except Mexico agreed to an allocation of the standard broadcast band (NARBA), little more than cursory attention has been given to am assign- ments. Without an understanding, the broadcast band could be shot through with interference. There are now serious interfer- ence problems in some areas of this country. This week, official delegations of the United States and Mexico meet in Mexico City to negotiate a bilateral agreement which would bring Mexico within the scope of NARBA. There is no assurance that an agreement can be reached, but our delegation is encouraged because Mexico took the initiative. Mexico, it is indicated, wants more lower channels, higher power and prior rights to 540 kc, the most recent addition to the standard broadcast band. Four years ago Mexico walked out of the NARBA conference, nullifying the hope of an all-embracing agreement. The United States has an able delegation, headed by FCC Comr. Rosel H. Hyde, who was chairman of the 1950 sessions. Engineer- ing and legal observers representing the various domestic broad- casting interests will be present. The delegation will be prepared to act if Mexico's proposals are reasonable and equitable. They were not in 1950. Because radio is the only all-inclusive medium of communica- tions, it becomes more essential than ever in this atomic age that service be maintained and, where possible, improved in the re- mote areas of the United States. The U. S. delegation will not be disposed to deal on any proposals that would further degrade this service or barter away our rights. International conferences are a matter of give-and-take. But com- promises must be sound. An agreement should take into account national needs, good engineering standards mutually applicable and rigidly enforced, protection of national service, and those difficult but essential ingredients of equity and fairness. The climate and the timing seem to be right for an accord. Broadcasting • Telecasting WNAX START ORDKU Q Progr»m» — Minnl«^ ^ Eehlen Mfg. Company |T] AnnoDiieeiD«nU .ST. min. Wonii J Pnivct Corn Cribs __ _ Agency ..?.-J..:- PpUs^alkins.A .Holder, _Lut Broadcast l£fc25-a reason only 14,000 sets have been made in 1954. That reason centers around apathy and thrift on part of several major set and tube manufacturers who are sit- ting atop their pioneering budgets while RCA, Columbia and few others proceed with costly experiments. Reluctant man- ufacturers feel critical problems in tube design and mass production are still un- solved, and they await engineering achieve- ments— by other manufacturers. ★ ★ ★ TRADE TALK projecting Vitapix-Guild Films merger as new "film network" giv- ing battle to existing networks and spot tv sales methods, is deprecated by Vitapix Chairman John E. Fetzer. He empha- sizes that sole purpose is to increase spot business on member stations through or- ganization equipped to deal through con- ventional sources, including advertising agencies and station representatives. ★ ★ ★ ROBERT K. RICHARDS, former admin- istrative vice president of NARTB and since Oct. 1 Washington public relations counsel specializing in telecommunications, has been retained by reorganized Vitapix- Guild Programs as consultant. ★ ★ ★ "THIRD PARTY" who negotiated CBS purchase of WOKY-TV Milwaukee ch. 19 [B»T, Oct. 25] was Thad Holt, of Norton & Holt, broadcast consultants of Birming- ham, and former president-general man- ager of WAPI-WAFM-TV. Option was procured at asking figure of approximately $335,000 and turned over to CBS, it's understood. ★ ★ ★ WHILE CBS hasn't yet disclosed where it intends seeking its second uhf, it's known that consideration is being given to Hart- ford-New Haven area. First experimental uhf operation was conducted by NBC in that area in 1950-1953. ★ ★ ★ WITH CONVENING of Senate today (Monday) to consider McCarthy censure measure, there will be activity in at least one other quarter — Interstate & Foreign Commerce Committee which has before it nomination of George C. McConnaughey as member and chairman of FCC. Comr. Robert E. Lee logically has been designated as Senate contact to marshal forces on approval of nomination. Comr. Lee, prior to his FCC appointment, was director of surveys and investigations of House Appro- priations Committee and knows Capitol from sub-basement to dome. ★ ★ ★ IT WILL BE either ten days or four to six weeks duration for bi-lateral NARBA discussions between Mexico and U. S. which began Nov. 4 in Mexico City. If conferences get nowhere during first week, it's likely that U. S. delegation, headed by Comr. Rosel H. Hyde, will propose to call it quits. If, on other hand, there are indications of area of agreement which will not do violence to existing U. S. standard broadcast allocations, then ses- sions will proceed, probably to run into December. ★ ★ ★ POLITICKING already has begun on re- placement for FCC Comr. Frieda B. Hen- nock, whose seven-year term expires June 30. While she's an avowed candidate to succeed herself, there's plenty of opposi- tion. Among names mentioned are Gov. Gordon Persons, of Alabama, whose term expires Jan. 17, former operator of WSFA Montgomery; Eva B. Adams, of Wyoming, attorney and former administrative assist- ant to the late Sen. Pat McCarran, and Mrs. Ann Rutherford of Nashville, Tenn., executive secretary of State Funding Board and formerly staff member of Tennessee Railroad and Public Utilities Commission. ★ ★ ★ EASTCO Inc. (Clearasil), White Plains, N. Y., may be signaling industry trend with its plans, currently under considera- tion, to test radio spot announcements in television markets. Through Ruthrauff & Ryan, New York, Clearasil may place 13- week radio spot announcement — saturation type — campaign in four or five major television markets. Results will determine if radio or television will get more of budget next year. Test, if approved, is scheduled to start about Nov. 22. the week in brief ► DuMont-ABC deal is in the works 27 ^ Assn. of National Advertisers meets today 28 ► Flamingo Films will do WSM 'Opry' in color. . 30 ^ Oliver Treyz named TvB president 35 ► NARTB nears start of tv measurement project. . 37 ^* The theatre owners consider toll tv 38 ► Broadcasting observes its 34th birthday 40 Radio, tv cover the elections 42 ► How the Democrats will man committee posts ... 44 Broadcasting • Telecasting ^ Senate may stir industry questions 48 ^ Storer challenges FCC right to limit holdings ... 52 ^ Two tvs, one satellite granted during week 54 ^ Beeson to head Headley-Reed in realignment. . . 64 *~ Linus Travers resigns from Yankee Network .... 84 ► ABC to lose #1.8 million on NCAA football. . . 84 ^* Sarnoff predicts electronic future 89 ^ Film syndication : no bed of roses 94 ^ Standards of practice for film producers 100 ^ European tv: 90 stations by end of 1955 Ill ^ Telestatus: tv stations, sets, target dates 123 November 8, 1954 • Page 5 ■BP™* for your profit a wonderful combination! A rich market with 967,300 families who have an annual effective buying income of over five billion dollars. A super-powered station — the one station that reaches this vast territory, and exerts tremendous influence on the spend- ing habits of this buying audience. STEINMAN STATION Clair McCollough, Pres. R epresentatives : MEEKER TV, INC. N™ CHANNEL 8-LAND York Harrisburg Reading Hanover Lebanon Carlisle Gettysburg Westminster Martinsburg Chambersburg Hagerstown Pottsville Frederick Sunbury Lewisburg Waynesboro Lewistown Shamokin Hazleton Lock Haven Bloomsburg Los Angeles Chicago San Francisco Page 6 • November 8, 1954 Broadcasting • Telecasting at deadline Speedy Confirmation of McConnaughey Sought- by Bricker, 'Lifelong Friend' NOMINATION of George C. McConnaughey as member of FCC will be submitted to Senate today (Nov. 8), and Senate Interstate & For- eign Commerce Committee will hold open hearing on confirmation tomorrow, Sen. John W. Bricker (R-Ohio), committee chairman, announced Friday. (See earlier story, page 48.) President Eisenhower already has appointed Mr. McConnaughey chairman of FCC, but only membership — not chairmanship — is sub- ject to Senate approval. Sen. Bricker said he set hearing tomorrow because he wanted to be present. Next day he will leave for Australia with Joint Con- gressional Atomic Energy Committee and will not return until late December. In statement Sen. Bricker said he was lifelong friend of Mr. McConnaughey and, while gov- ernor of Ohio, appointed Mr. McConnaughey to state public utilities commission. Sen. Bricker also pointed out that Senate had already confirmed Mr. McConnaughey once for high federal post — membership on Renegotiation C. H. Topmiller Elected Head of WCKY Cincinnati C. H. (Top) TOPMILLER, executive vice president and station manager of WCKY Cin- cinnati, last Friday was elected president and general manager, succeeding late L. B. Wilson, who died Oct. 28 of heart attack. Board meet- ing was held at Miami Beach, Fla. Thomas A. Welstead, eastern sales manager, was elected vice president and will continue to headquarter in New York. Jeanette Heinze, executive secretary of Wilson Co., was elected corporate secretary, and Mrs. Constance F. Wilson, of Miami Beach, widow and principal heir, was elected treasurer. All officers, vet- eran employes of WCKY were bequeathed stock and were elected to board of directors. Mr. Topmiller said WCKY will continue to operate under policies established by Mr. Wil- son. He announced also that company "in- tends to prosecute its ch. 10 application with utmost vigor in keeping with Mr. Wilson's expressed wishes as a resident of Miami Beach." Wilson estate was understood to be in excess of $1 million. Mrs. Wilson and Miami Beach First National Bank were named executors. WCOL Names Spencer WILLIAM H. SPENCER appointed station manager of WCOL Columbus, Ohio. Roy Marsh, acting manager, will stay with WCOL in his former capacity as account executive. Appointments announced by John Pattison Williams, executive vice president of Air Trails Networks which, in addition to WCOL, oper- ates WING Dayton, WIZE Springfield and WCMI Ashland, Ky. Mr. Spencer formerly served at WDWS Champaign, WIRE Indian- apolis, and WIZE Springfield. Board, of which he became chairman, leaving to take FCC appointment. Confirmation hearing tomorrow will be held at 10 a.m. in room G-16 of Capitol. One new face is expected on Senate Com- merce Committee when McConnaughey nomi- nation goes before that group tomorrow for hearing. Last week Nebraska's GOP Gov. Robert Crosby said he is designating Mrs. George P. Abel (R-Neb.) to fill unexpired Senate term of late Sen. Dwight Griswold, which ends Jan. 3. Since Mrs. Abel was elected Tuesday to replace Sen. Eva Bowring (R-Neb.), who has been serving unexpired term under appoint- ment, Republican action to place Mrs. Abel in Senate Commerce Committee seat left vacant by Sen. Bowring can be expected. Although Nebraska voting results are not certified until Nov. 22, Gov. Crosby said he is designating Mrs. Abel to serve in special Senate session on strength of returns which elected her last Tuesday. Cadillac Boosts Budget CADILLAC MOTOR CAR DIV., General Motors Corp., will increase 1955 advertising budget 21% to $8 million, J. M. Roche, gen- eral sales manager, has announced to Chicago- land dealers. Firm signed last week for na- tional saturation group plan instituted by John Blair & Co., station representative, to advertise new car line (see separate story). Cadillac radio-tv budget earlier was pegged at $250,000 for 1954-55 and it was not immediately learned whether broadcast media would be increased [B«T, Oct. 4]. View-Master Buys Spots SAWYER'S Inc., Portland, Ore., for its View- Master, 3-D story reels for children, buys Nov. 17 and 30, Dec. 9 and 14 participations on NBC-TV's Home show (seen Mon.-Fri., 11 a.m.-noon EST). Agency: Carvel, Nelson & Powell, Portland. PROTESTS HELP CBS-TV affiliation renewal with KHOL- TV Holdrege, Neb., for two years effec- tive Feb. 2, 1955, reported Friday by Duane Watts, station manager, as after- math of some 80,000 communications in protest to announcements last Monday that 21 network programs would be dropped early next year. Letters and phone calls poured in last week from chambers of commerce, civic groups, service organizations, local mer- chants and viewers, with drive spear- headed by South Platte United Chambers of Commerce and other chamber groups in central Nebraska. Demonstrations in Holdrege and Kearney also reported. • BUSINESS BRIEFLY INSURANCE NEWSCAST • Bankers Life & Casualty Co. (White Cross hospital plan), Chicago, signs to sponsor Paul Harvey-News on ABC Radio, Sun., 10-10:15 p.m., effective Jan. 2, but possibly with program re-named to avoid confusion with Beltone Hearing Aid Co.'s sponsorship of program on same network Sun., 6:15-6:30 p.m. Bankers Life agency: Grant, Schwenk & Baker, Chicago. FLAKO TO DURSTINE • Flako Products Corp., New Brunswick, N. J., names Roy S. Durstine Inc., N. Y., as advertising agency for its products, including Flako pie crust mix, Flako cupcake mix, Flakorn corn muffin mix, Flako popover mix, Flako biscuit mix and Flako cookie mix. MERCURY TO PROMOTE • Mercury cars, through Kenyon & Eckhardt, New York, to promote new 1955 model will use spot cam- paign in more than 400 radio markets and half- dozen television stations, with varied starting dates between Nov. 22 and Dec. 2. All con- tracts will run through Dec. 18. NESCAFE EXPANDS • Nestle's Nescafe cof- fee, through Bryan Houston Inc., New York, which placed saturation spot campaign on West Coast on Oct. 25, is expanding list to include nine Midwest radio markets, starting early this month. Contracts run through Dec. 12. CARTER'S USING 40 • Carter's Little Liver Pills, through Ted Bates Inc., New York, using television spot announcement campaign in about 40 markets, starting early in November. Schedule runs through March. KRAFT PLANS • Kraft Foods, through J. Walter Thompson Co., Chicago and New York, has decided to sponsor Space Cadets for its child show, but has not yet picked television network or time period. NBC-TV Saturday morning time, which that network plans to open, is among spots considered. Censorship Planning Group Set Up for Civil Defense ESTABLISHMENT of government war-time censorship planning committee was announced last week by National Defense Mobilizer Ar- thur S. Flemming. Committee is headed by retired Army Lt. Gen. Willard S. Paul, ODM assistant director. Committee was established, Gen. Paul said, to study problem of censorship during national emergency. ODM is White House agency for preparedness planning, he pointed out, and censorship is one of these activities. Acknowledging effectiveness of World War II voluntary censorship, under leadership of Byron Price, Gen. Paul said he was sure gov- ernment "would carry on the voluntary sys- tem." Gen. Paul is author of Army's present- day personnel classification system, served as Army General Staff G-l following World War II service as Yankee Division commander. Initial membership of censorship committee will include representatives of such government agencies as State, Treasury, Defense, Justice, Commerce, Post Office, Civil Defense, FCC, Central Intelligence, and others, Gen. Paul said. Broadcasting • Telecasting November 8, 1954 • Page 7 It's a fact! WJBK-TV is as basic to your advertising budget as bread is to the nation's table! Get the biggest slice of the sales in the rich midwest indus- trial area with WJBK-TV's commanding Channel 2 dial position, top CBS and local programs, 1,057 foot tower and 100,000 watt power. WJBK DETROIT PEOPLE AAAA Eastern Conference Includes Radio-Tv Panel RADIO-TV panel slated for first day session of Nov. 22-24 agenda of American Assn. of Advertising Agencies' eastern annual confer- ence at Roosevelt Hotel, N. Y. Panel speakers on broadcast media are Ed- gar Kobak, station owner, business consultant and president of Advertising Research Founda- tion on "Radio: Very Live in '55"; Rodney Erickson, vice president, radio-tv account plan- ning, Young & Rubicam, on "Around The World With Script and Stopwatch," and John F. Devine, J. Walter Thompson, on "1955 Talent Union Problems and Predictions." Color tv production workshop also will be held that afternoon. Convention gets underway Nov. 22 morning with Hal Davis, vice president, Kenyon & Eckhardt, speaking on "Today's AAAA Public Relations-Publicity Department." John Sasso, vice president, G. M. Basford, also will talk on public relations. Case histories will be given on campaigns for new products, test marketing, community relations, radio-tv show promotion and other facets. Among panel members to discuss public relations: Howard Johnson, vice president, Cunningham & Walsh; Frank Brill, vice president, Cecil & Presbrey; Frank Leon- ard, public relations director, Campbell-Ewald; Richard Fehr, vice president, Doherty, Clifford, Steers & Shenfield. Meeting on media to be held Tuesday after- noon with Adrian Murphy, CBS Radio presi- dent, handling radio segment, and Ted Berg- mann, DuMont's managing director, taking tv session. General meeting same afternoon will be chairmanned by Donald K. Clifford, presi- dent, Doherty, Clifford, Steers & Shenfield, with speakers: William R. Baker Jr., board chairman, Benton & Bowles; David Ogilvy, president, Ogilvy, Benson & Mather, and Charles H. Brower, executive vice president, BBDO. Management sessions fill Wednesday morn- ing agenda. Harold Reingold, president, Rein- gold Co., will chairman session for agencies with billings up to $2 million; Robert Daiger, executive vice president, Van Sant, Dugdale, for agencies $2 million to $10 million; John P. Cunningham, executive vice president, Cun- ningham & Walsh, for agencies over $10 mil- lion. Among subjects to be discussed will be tv commercials. Management luncheon Wednes- day will be addressed by Richard N. Heath, executive vice president, Leo Burnett Co. Praise From Queen Mother PROGRESS of communication, including radio- tv, was complimented Friday by Queen Mother in comments at radio-tv-press reception at Washington's Hotel Statler. Welcome included tribute by Ruth Crane, director of women's activities at WMAL-TV there and president of American Newspaper Women's Club. Her Majesty said in part: "Certainly no country has developed the technical machinery of the press — including communications, radio, tele- vision and the newsreels — to a greater perfec- tion than you have. It is not the least of the many common traditions of our two countries that we share this precious freedom of com- munication and ideas." : l Broadcasting • Telecasting at deadline EARLY BIRD THOUGH projected radio-tv spot cam- paign for Cats Paw Rubber Co. is four months away, S. A. Levyne Co., Balti- more agency, is asking availabilities al- ready in letter to representatives. Sidney A. Levyne, agency president, told B«T he is lining up availabilities well in advance of campaign to obtain best possible time and to allow for prep- aration of printed material to be used in merchandising campaign. Spot cam- paign expected to be based on 13-time schedule. NBC Spot Sales Plans New Advertising Campaign NEW advertising campaign for NBC Spot Sales to be launched in near future in trade and general press, officials disclosed Friday at third annual meeting of publicity, merchandising, and promotion managers of stations represented by NBC Spot Sales. Winding up two-day meeting, held in New York, 50-man group also developed total of 32 points dealing with improvement of promo- tion, publicity and merchandising operations during coming year. Thomas B. McFadden, director of NBC Spot Sales, was in charge. Hamilton Shea, general manager of WRCA- AM-TV New York, was principal Friday speaker (see earlier story page 77). NARTB District 12 Urges Industry Meeting Study AT closing session of NARTB District 12 (Kan., Okla.) in Ponca City, meeting joined other districts in calling for study of industry meeting problem. Resolution pointed out that multi- plicity of meetings makes heavy demands on management time and called for inquiry into whole problem. Other resolutions followed usual pattern of 1954 NARTB meetings (early story page 37). G. Pearson Ward, KTTS-TV Springfield, Mo., speaking on "Televisionitis," reviewed economic problems facing stations. RCA Ships Transmitter RCA reports shipment Nov. 3 of 25 kw trans- mitter to KTVK (TV) Phoenix (ch. 3) and power increase from 1 to 12.5 kw on Oct. 29 by WTVP (TV) Decatur, 111. (ch. 17). UPCOMING Nov. 8: Texas Assn. of Broadcasters, Rice Hotel, Houston Nov. 8: New Jersey Assn. of Broadcast- ers, Essex House, Newark Nov. 8-10: Assn. of National Advertis- ers, Hotel Plaza, New York Nov. 9: Maine Assn. of Radio-Tv Broad- casters, Eastland Hotel, Portland Nov. 10-13: Sigma Delta Chi, Columbus, Ohio For other Upcomings see page 729 EDWARD B. O'BERST, research analyst, CBS Radio Spot Sales, New York, appointed assistant director of research, replacing VINCENT MEADE, who has been appointed account executive for organization. ERNEST LUKAS, formerly producer-director at WGN-TV Chicago on They Stand Accused and other programs, to Kling Film Productions, same city, as director. LEONARD E. HAMMER, Adam Young Tv Corp., to MCA Tv Ltd., N. Y., as salesman. WILLIAM J. MURRAY, CBS Radio Spot Sales, to H-R Television Inc., N. Y., on sales staff. EDMUND A. LAPORT, formerly chief engi- neer, RCA International Div., named to re- search and engineering staff, RCA, as ad- ministrative engineer, communications. Witness Denies Knowledge Of Any Lamb Contributions EDWARD LAMB never contributed to Toledo Communist Party to knowledge of Paul Prosser, ex-party official who testified under further cross examination Friday in FCC license re- newal hearing on Mr. Lamb's WICU (TV) Erie, Pa. (early story, page 62). Mr. Prosser Thursday recalled Mr. Lamb's name on 1939 list of those to be "touched" for funds. Friday, witness said list was not limited to party members and he didn't know if Mr. Lamb ever was solicited. Witness said he never heard of term "must list" of those to be contacted. Earlier, William Garfield Cummings testified Mr. Lamb's name was on "must list." Mr. Prosser said Mr. Cummings' had "bad" reputation in Toledo for telling truth. Testimony conflicting with another earlier Broadcast Bureau witness, Ernest Courey, also was given Friday by Mrs. Lourine King. She said she "joined" party for short time in 1940 to help Mr. Courey make reports on activities. Mr. Courey said he was private detective. Hearing resumes Tuesday before Examiner Herbert Sharfman. CBS Shifts Foreign Staff SHIFTS of CBS' foreign correspondents in overseas news-gathering expansion announced Friday by Edward P. Morgan, news director. London and Paris offices obtain their second CBS news correspondents while Paris and Rome each gain staff cameraman. Alexander Kendrick, former Vienna correspondent, joins CBS' chief European correspondent, Howard K. Smith in London; Blair Clark, who covered Geneva, Brussels and London conferences, teams with David Shoenbrun in Paris, and Paul Niven of London bureau, moves to Wash- ington, D. C. Cameraman added: Joseph C. Falletta, veteran Hollywood and Italian film cameraman, to Rome, where CBS newsman Bill Downs reports; George Markan, film shooter for 15 years in France, to Paris office. K BAY-TV Transfer Asked APPLICATION for transfer of ch. 20 KBAY- TV San Francisco from Lawrence Harvey to Dr. and Mrs. Leonard Averett was filed with FCC Friday. No consideration is involved, ap- plication said. Dr. Averett is San Francisco physician and surgeon. Station received grant March 1953, holds STA for commercial opera- tion granted Sept. 15. KBAY-TV CP expires Nov. 11. Mr. Harvey, at one time, also owned ch. 24 KPIC (TV) Salem, Ore., but returned grant early this year. November 8, 1954 • Page 9 index* BROAD TELE THE NEWSWEEMY OF RADIO AND TELEVISION Published Every Monday by Broadcasting Publication* Inc. Advertisers & Agencies 28 At Deadline 7 Awards Ill Closed Circuit 5 Editorial 130 Education 81 Facts & Figures 40 Feature Section 91 Film 30 For the Record 113 Government 48 In Review 14 International Ill Lead Story 27 Manufacturing 89 Milestones 40 Networks 84 On All Accounts 24 Open Mike 18 Our Respects 22 Personnel Relations .82 Professional Services 81 Programs & Promotion 107 Stations 64 The Election 42 Trade Associations 35 Executive and Publication Headquarters Broadcasting • Telecasting Bldg., 1735 DeSales St., N. W., Washington 6, D. C. Telephone: Metropolitan 8-1022 Sol Taishoff, Editor and Publisher EDITORIAL Edwin H. James, Managing Editor; Rufus Crater (New York), J. Frank Beatty, Bruce Robertson, Senior Editors; Fred Fitzgerald, News Editor; David Glickman, Special Projects Editor; Earl B. Abrams. Lawrence Christopher, Associate Editors; Don West, Assistant News Editor; Harold Hopkins, Assistant Editor; Ray Ahearn, Jonah Gitlitz, Louis Rosenman, Peter Pence, Staff Writers; Kathryn Ann Fisher, Eli Fritz, Joan Sheehan, Audrey Cappella, Editorial Assistants; Gladys L. Hall, Secretary to the Publisher. BUSINESS Maury Long, Vice President and General Manager; Ed Sellers, South- ern Sales Manager; George L. Dant, Advertising Production Manager; Harry Stevens, Classified Advertising Manager; Eleanor Schadi, Fred Reidy, Wilson D. McCarthy; B. T. Taishoff, Treasurer; Irving C. Miller, Auditor and Office Manager; Eunice Weston, Assistant Auditor. Duane McKenna, Art and Layout. CIRCULATION & John P. Cosgrove, Manager; Robert Deacon, Joel H. Johnston, Sharleen READERS' SERVICE Kelley, Jean McConnell, William Phillips. BUREAUS NEW YORK 444 Madison Ave., Zone 22, Plaza 5-8355. EDITORIAL: Rufus Crater, Senior Editor; Florence Small, Agency- Editor; David Berlyn, Assistant New York Editor; Patricia Kielty, New York Features Editor; Rocco Famighetti, Selma Gersten, Sally Creley. BUSINESS: Winfield R. Levi, Sales Manager; Eleanor R. Manning, Sales Service Manager; Kenneth Cowan, Eastern Sales Manager; Dorothy Munster. CHICAGO 360 N. Michigan Ave., Zone 1, Central 6-4115. Warren W. Middleton, Midwest Sales Manager; John Osbon, Midwest News Editor; Barbara Kolar. HOLLYWOOD Taft Bldg., Hollywood & Vine, Zone 28, Hollywood 3-8181. Wallace H. Engelhardt, Western Sales Manager; Leo Kovner, Western News Editor; Marjorie Ann Thomas, Tv Film Editor. Toronto: 32 Colin Ave., Hudson 9-2694. James Montagnes. SUBSCRIPTION INFORMATION Annual subscription for 52 weekly issues: $7.00. Annual subscription including BROADCASTING Yearbook (53d issue): $9.00, or TELECASTING Yearbook (54th issue): $9.00. Annual subscription to BROADCAST- ING • TELECASTING, including 54 issues: $11.00. Add $1.00 per year for Canadian and foreign postage. Regular issues: 35< per copy; 53rd and 54th issues: $3.00 per copy. Air mail service available at postage cost payable in advance. (Postage cost to West Coast $41.60 per year.) ADDRESS CHANGE: Please send requests to Circulation Dept., Broadcasting • Telecasting, 1735 De Sales St., N. W., Washington 6, D. C. Give both old and new addresses, including postal zone numbers. Post office will not forward issues. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING* — The News Magazine of the Fifth Estate. Broadcasting Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. •Reg. U. S. Patent Office Copyright 1954 by Broadcasting Publications Inc. Broadcasting • Telecasting . . . KTRK-TV's new 1,000-foot tower for Channel 13, Houston. We'll be ready in November to offer advertisers a new source for rich returns from a tried and true field. There's a cat in the picture . . . not a wildcat, but a likeable little black kitten who is destined to become one of the famous trademarks of the Southwest. He is already flooding the area in a dozen different promotional campaigns that are making Channel 13 the talk of the great Houston market. KTRK-TV, The Chronicle Station, CHANNEL P. O. Box 12 • Houston 1, Texas National Representatives: BLAIR-TV— 150 E. 43rd St. New York 17, N. Y. Houston Consolidated Television Co: General Mgr., Willard E. Walbridge Commercial Mgr., Bill Bennett Basic ABC Broadcasting • Telecasting November 8, 1954 • Page 11 nothing's too good for that wonderful, wonderful greater WHEELING audience! Yes Sir, the best is none too good for the WTRF-TV audience. That's why 26 new programs made their PREMIERES and 40 old favorites have returned to WTRF-TV. Adver- tisers realizea whale of a selling job is being done on Wheeling's BIG station— backed up by hard hitting promotion and merchandising. Al- though we are practically SRO at night some choice day times are still available. Call Hollingbery or Wheeling 1177 for full details. LATEST WHEELING- STEUBENVILLE PULSE RESULTS Now Available Call Hollingbery for details WTRF-TV WHEELING, W. VA. Channel 7 • 316,000 Watts NBC Primary • ABC Supplementary Represented by Hollingbery Robt. Ferguson • VP & Gen. Mgr. Phone WHeeling 1177 Now equipped for network color TV IN REVIEW LIFE IS WORTH LIVING IT IS OBVIOUS that few, if any, of the many others who appear before tv cameras, enjoy the experience more than Bishop Fulton J. Sheen, who returned to his 8-8:30 p.m. Tuesday period on DuMont last week. It is doubtful, also, that any person in front of the cameras is more cognizant of the power and influence of the medium. The bishop, in fact, devoted a few minutes of last week's pro- gram to emphasize the good which can be reaped from this greatest of visual media. We are convinced that not only did Bishop Sheen derive pleasure from his return program but that his viewers thoroughly enjoyed the re- sumed appearance of the bishop in their living rooms. His humor retains its original and genuine touch. He mentioned "identification with spon- sor," a term so often used in the trade, explain- ing that one of his viewers had asked an ap- pliance store salesman if she could see a "Bishop Sheen refrigerator." The spontaneity of his remarks when he dis- covered, perhaps a third of the way through the program, a "Welcome Back" sign hung on the live camera, uncovered a side of the bishop that perhaps is not always discernible to the viewer. The bishop selected a most serious topic of our times — the psychological effects of the hydrogen bomb — for his first program of the season. His theme was the effects of events of great challenge or catastrophe on the characters of people. These effects Bishop Sheen called a process of "polarization" — a term of basic importance in the mechanics of nuclear fission. With the visual help of the blackboard — "I can't draw any better this year than I did last year," he quipped — Bishop Sheen divided man- kind into the "good" and the "evil" (with reser- vations as to what we mean by the terms), sep- arated by the greater number of "indifferent" people. He then proceeded to illustrate what has happened in the past when catastrophic events "polarize" the unfortunates: people then uncover their true characters, displaying good- ness or evil. For mankind, living under the cloud of the hydrogen bomb, any indecision as to which it should follow or tolerate — the "good or the evil" obviously should evaporate. Bishop Sheen directed his remarks to the "indifferent" and, we are sure, to the majority of the makeup of his audience. His talk gave his audience good televiewing at the time and much food for thought later on. The bishop, concluding his serious and philosophical tv conversation, noted that next week his viewers would be treated to a lighter subject — "How To Be Unpopular." We are convinced the bishop never will be. Sponsored by Admiral Corp. through Erwin, Wasey & Co. Principal: Bishop Fulton J. Sheen. Director: Frank Bunetta. Designer: Rudy Lucek. FATHER KNOWS BEST SOME situation comedies attempt to entertain through exaggeration — entangling their char- acters in situations so far-fetched as to ap- proach the absurd — and then extricate them by means more appropriate to comic strips than to real life. When well done, as in I Love Lucy, to use the best possible example, the outra- geously unreal behavior of the characters is enormously amusing; when this approach misses it misses completely. The second type of situation comedy, em- ployed with notable success by Father Knows Best, uses gentle satire in place of broad bur- lesque for its effect. Its characters are recog- nizable as reasonably normal human beings, as real and only a little more peculiar than the family next door. The situations with which they have to cope are reasonable fac- similes of experiences every American family has gone through. A good part of the pleasure of watching them comes from comparing them to "what happened when our Tommy was that age. Remember?" "That age," in the Oct. 31 episode of Father Knows Best, was 14, and according to 14- year-old Bud, a very bad age to be, too old to be pampered like his younger sister, too young for the privileges given his older sister, an age when the only response he seems able to evoke from his parents is either "Stop doing that" or "No, you can't do that." So, when Bud hears that a room over the feed store is available for only $5 a month, plus sweeping the store out each morning, he deter- mines to leave home for a place where he can lead his own life. Father, "knowing best," in- sists that no one interfere, certain that Bud Page 14 • November 8, 1954 "FATHER" AND FAMILY will not go through with it. But Bud does and, both father and son having gone too far for either to back down gracefully, there's a fine dilemma for you. The solution, advanced by the feed store man, is an appeal to Bud to come home to fix a busted radio which no one else can put right, which brings him home arunning, re- storing his feeling that he is needed, that he belongs at home, a full-fledged member of the family. A little contrived, of course, but a half-hour doesn't allow for long-drawn con- clusions and even with the speed-up the little drama never lost touch with reality. Credit for the program's success must go primarily to the writers, and it's easy to under- stand why six are needed to turn out shows as good as this one week after week. But scripts can't do the job alone and Robert Young, as the best-knowing father; Jane Wyatt, as his wife, and Billy Gray, Eleanor Donahue and Lauren Chapin as their children, contributed performances that made the characters they portrayed both real and likeable persons, which of course means that producer Eugene B. Rod- ney and director William Russell also per- formed their functions expertly. Production costs: $30,000 a week. Sponsor: P. Lorillard Co. through Young & Rubicam. Produced on film and distributed by Screen Gems; broadcast on CBS-TV, Sun., 10-10:30 p.m. Cast: Robert Young, Jane Wyatt, Eleanor Dona- hue, Lauren Chapin, Bill Gray. Producer: Eugene B. Rodney; director: William Russell. Writers: Paul West, Phil Davis, Dorothy Coop- er, Roswell Rogers and the team of Harry Clark and Sumner Long. Broadcasting • Telecasting To a TV station owner who's frantic for profits You can make more money faster by building shows with Studio Telescriptions because of their low cost and high sponsor appeal. Telescription programs cost less, because for a small monthly fee you have an entire library of hundreds of musical films ready for building top entertainment shows at a moment's notice. And your Telescription programs sell easily, for in no other way is an advertiser able to enjoy the sales impact of so many famous TV personalities without paying high talent costs. Find out today how the Studio Telescription Library, with its complete programming and merchandising service, can boost profits for your station! STUDIO RILIVIS. inc 380 MADISON AVENUE NEW YORK 17, N. Y. OXFORD 7-2590 FRANKIE CARLE IN CANADA: ALL-CANADA TELEVISION, 80 RICHMOND ST. WEST, TORONTO, ONT., EMPIRE 6-9236 Broadcasting • Telecasting November 8, 1954 • Page 15 H ARE THE STATION; NATIONAL SPOT 7 . REE p ETERi INC. Pioneer Station Representatives Since 1932 NEW YORK 444 Madison Ave. Plaza. 1-2700 CHICAGO 230 N. Michigan Ave. Franklin 2-6373 DETROIT Penobscot Bldg. Woodward 1-4255 ATLANTA Glenn Bldg. Main 5667 FT. WORTH 406 W. Seventh St. Fortune 3349 HOLLYWOOD 6331 Hollywood Blva. Hollywood 9-2151 SAN FRANCISCO Russ Building Sutter 1-3798 FOR YOUR TELEVISION campaign EASTERN WBZ-TV WPIX WPTZ WCSC-TV WIS-TV WTVJ CENTRAL WHO-TV WOC-TV WDSM-TV WDAY-TV WBAP-TV KMBC-TV WCCO-TV WESTERN KBOI KBTV KGMB-TV KRON-TV VHF CHANNEL PRIMARY Boston 4 NBC New York 11 IND Philadelphia 3 NBC Charleston, S. C. 5 CBS Columbia, S. C. 10 NBC Miami 4 CBS Des Moines 13 NBC Davenport 6 NBC Duluth — Superior 6 CBS Fargo 6 NBC Fort Worth — Dallas 5 ABC-NBC Kansas City 9 CBS Minneapolis — St. Paul 4 CBS Boise — Meridian 2 CBS Denver 9 ABC Honolulu 9 CBS San Francisco 4 NBC OPEN MIKE Share of Audience in Cost Per 1000 Sets, Monday through Friday. MORNING 8:00 A.M. to 12:00 NOON K-NUZ ... 24c IND. STA. "A' 60c IND. STA. "B" 50c IND. STA. "C" 60c NET. STA. "A" 35c NET. STA. "B" 35c NET. STA. "C" 44c NET. STA. "D" 28c AFTERNOON 12:00 NOON to 6:00 P.M. K-NUZ ... 22c IND. STA. "A" 48c IND. STA. "B" 42e IND. STA. "C" 60c NET. STA. "A" 29c NET. STA. "B" 29e NET. STA. "C" 47c NET. STA. *'D" 50c EVENING 6:00 P.M. to 12:00 P.M. K-NUZ ... 22c IND. STA. "A" 60c IND. STA. "B" (OFF) IND. STA. "C" $1.20 NET. STA. "A" 48c NET. STA. "B" 35c NET. STA. "C" 49c NET. STA. "D" 72c *APRIL • MAY PULSE Share of Audience against SRDS One Min- ute Rates Write - Phone • or Wire • ••••••• K-NUZ Leads in Cost per 1000 Sets Saturday and Sunday, too. Amazed EDITOR: The response to the very fine story in B«T [On All Accounts, Oct. 11] continues to amaze me. If I ever had any doubts before about B»T's influence in the trade, I certainly have none now. I have heard from old friends from New York to Wyoming and from St. Louis to Minnesota. Every day more letters continue to come in. . . . Ed LaGrave Jr. Account Executive Lessing Advertising Co. Des Moines, Iowa DeeJay Mail Maps EDITOR: The feature story on Dick Doty's transition from newsman to late night disc jockey in your Oct. 18 issue was enjoyed by several members of the WIR staff. We were particularly interested in what Doty listed as his first gimmick — the pinpointing of listener mail on a large map board. This has been done at WIR for some time. Clark Reid, who handles WIR's all-night pro- Reid, Mail and Map gram, started a map board early in 1953. He reported some time ago that he had heard from 46 of the 48 states, as well as a number of foreign countries. Worth Kramer V. P. & Gen. Mgr. WJR Detroit Standard Operations EDITOR: I have had quite a few telephone calls and several letters commenting on the swell job you did in writing up our operations here at Standard Electronics [Our Respects, Oct. 25]. I have one letter in particular from Mr. lim Rockwell, vice president in charge of engi- neering at the Crosley Corp., not only compli- menting me on the article but also compli- menting our company and the inroads that we have made. . . . William H. Zillger Vice President Standard Electronics Corp. Newark, N. J. New South, New Sales (Cont.) EDITOR: Your Oct. 18 issue of B«T contained one of the best radio success stories any of us here at WNOX has seen. It was the story about The Aug. W. Smith Co.'s use of radio in Spar- tanburg, S. C. We took the liberty of putting this story on tape, and I wonder if you would mind spend- ing a quarter-hour listening to it and letting me know what you think about the impact of the story when presented in this manner? . . . Don't you think it is pretty effective on tape? R. B. Westergaard Vice President WNOX Knoxville, Tenn. P. S.: Do you suppose you could send me 200 reprints of The Aug. W. Smith story and bill us accordingly? Thanks very much. [EDITOR'S NOTE— Using the text of the B»T story, plus cueing phrases and questions, WNOX produced a dramatic sales presentation in which many of the store executives' comments were voiced by station personnel. The sales drama opens with musical introduction, with the B»T headline read by a narrator. After another short musical interlude, the story proceeds in the radio manner.] EDITOR: . . . Frankly, I feel it's packed with ammu- nition for sales personnel trying to get depart- ment store business. We have several stores in this area who have been using some radio, but on an intermittent basis. I would like each of them to see and read this article . . . Please send me six copies . . . Thomas A. Tito Sales Manager WAZL Hazleton, Pa. EDITOR: Send us 600 copies . . . Aurele Pelletier, Asst. Mgr. CHRC Quebec, Que. EDITOR: We would like to know if you can furnish us with reprints of the article . . . "In the New South, a New Sales Story." If [not], could you grant us permission to have them reprinted locally . . . Advise us the price for 500 and 1,000 reprints. Omar G. Hilton, Partner WBUY Lexington, N. C. [EDITOR'S NOTE: Reprints of "In the New South, a New Sales Story" are available at $2 for 50 copies; $3.75 for 100 and additional hun- dreds at $3.50 each; 500 for $17 and 1,000 for $33. Prices include shipment by parcel post.] How New the Look? EDITOR: Re "Schuebel's New Look for ID's" [B«T, Oct 18], our stack of accumulated station work- sheets will indicate we discovered the obvious advantages of presenting IDs for accounts in the 714 sec. - 2% sec. manner as early as eight months ago. Al Fie gel, Prom. Mgr. KTVQ (TV) Oklahoma City EDITOR: ... I think Reggie Schuebel has a wonderful idea, but I certainly disagree with the "origi- nality" point. We have handled IDs in this manner for the last five years. We have produced for many of our television clients over 200 film commer- cials which time out at exactly IV* seconds, and asked tv stations to put their own call let- ters in on a full screen basis within our 10- second purchase. It has been proved to be a tremendously successful method of using IDs, and in my travels to tv stations all over the country I have found only two who have refused to use the system. . . . Milton J. Stephan Partner in Chg. of Radio & Tv Allen & Reynolds Omaha, Neb. Page 18 • November 8, 1954 Broadcasting Telecasting They live on the Pacific Coast... they listen to DON LEE RADIO* Don Lee IS Pacific Coast Radio It's just good strategy to plot your advertising campaign to cover the most ground at the lowest cost ... on the 45-station network that covers the Coast from within each of 45 impor- tant markets ... on the nation's greatest regional network . . . Hhb Imb Wtit RADIO Don Lee Broadcasting System, Hollywood 28, California, Represented nationally by H-R Representatives, Inc. BLINDED BY TEAR GAS but still shooting, a killer, twice-escaped from prison, staggers out of a Los Angeles bungalow into the arms of Sergeant Friday and his partner. Jack Webb, as Sgt. Friday, stars in this true-to -life series based on actual police cases. With "Badge 714" began a race against time in which millions of dol- lars are involved. Air Express helps NBC win it. "DRAGNET!" How the top detective drama of all TV networks is also seen locally in 152 markets as "Badge 714" Continuing its highly successful run as the leading program on the NBC-TV Network, "Dragnet" has proved so popular that, in addition, it is being re-run throughout the coun- try as "Badge 714," This local syndication schedule is made possible only by Air Express, KHQ-TV, SPOKANE — $8.55 less* Police Files provide the material that keeps about 65 million Jack Webb fans glued to their TV sets each week. A large percentage of them see him under syndicated (locally sponsored) title "Badge 714." Schedules to the 152 syn- dicated markets are rigid. Air Express gets the film there on time. WHO-TV, DES MOINES — $3.47 less* Jack Webb Insists that sets be built to duplicate Los Angeles Police Head- quarters, to the very door knobs ! It is this passion for realism which attracts audiences for "Badge 714" worth mil- lions of dollars to sponsors. NBC can't afford to have film arrive late, and so it is shipped regularly by Air Express. KFEL-TV, DENVER — $5.51 less* From Big Cities and small towns, peo- ple write in to ask whether Sgt. Friday isn't an actual member of the Los An- geles Police. Many television stations are in cities with no airline connec- tions, but Air Express connects through Railway Express. "Badge 714" films get there on schedule, just the same! KXLF-TV, BUTTE — $4.87 less* A Madman tried to blow up the Los Angeles City Hall. Jack Webb made it into his first NBC "Dragnet" show. Now it's making history again as "Badge 714," the hottest syndication property in the industry. "Air Express makes our syndicated operations pos- sible," says NBC's Frank Lepore, head of Film and Kinescope Operations. WLWA-TV, ATLANTA — 294 less* They Call It "Bicycling." Every week, NBC Film Exchanges in New York and Hollywood have 4,000 film or kinescope programs in circulation to and from stations. This method, called bicycling, saves thousands of dollars in film and shipping costs. It is only possible by Air Express, with its abili- ty to pinpoint shipments. KSD-TV, ST. LOUIS —634 less* Human Error does occur. One film arrived in Springfield, Missouri, ad- dressed to Station WICS. The Air Ex- press Agent wired NBC, "No WICS in city. Please advise." The film was trans-shipped to Springfield, Illinois (where there is a WICS) and arrived in time! Alert agents protect against error or changing circumstance. gets there first via IXirExpmsH U. S. Scheduled Airlines.. . call Air Express . . . division of Railway Express Agency. sf:Less than any other air service (from N. Y.) that includes door-to-door pickup and delivery. "These are examples of what we save on 87% of our air shipments by using Air Express. With 97,000 NBC shipments a year, the figure is impressive. The one thing that impresses us more is Air Express service." — Frank C. Lepore, Mgr., Film and Kinescope Operations and Services. GOOD.. • advertising 1 always pays in the .... f I'f I, ■• 'I I: \ \\\ RICH, GROWING NORTH CAROLINA MARKET BETTER.. . coverage than ever before is yours with RADIO in the 15-county Winston-Salem NORTH CAROLINA Market BEST. . • buy morning, afternoon and evening is Represented by HEADLEY-REED CO. our respects to LAWRENCE HARRISON ROGERS II AS MAY BE said of sight-and-sound electron- ics, Bud Rogers, a practical expert in the field, has not yet reached full potential. Even so, at 33 he is vice president and general manager of WSAZ Inc. (WSAZ-AM-TV Huntington, W. Va.) and president of Kanawha Valley Broadcasting Co. (WGKV-AM-FM Charles- ton, W. Va.). Mr. Rogers feels there are many horizons to cross in the broadcast arts. But he warns of pitfalls ahead. "The public convenience and necessity should not be taken lightly," he says, or broadcasters may find the government tell- ing them what they should do. Mr. Rogers, slender and well groomed, epitomizes Princetonia and the young broadcast executive in action. He is, in fact, a graduate of Princeton — class of '43 — who received his AB in history (with honors) a year ahead of time by taking advantage of a stepped-up, wartime program. From there, Mr. Rogers went overseas, serving in France and Germany as aide-de-camp to the commanding general of the Second Armored Division. The war over, Mr. Rogers parlayed a gnaw- ing interest in news into a 1946 radio debut as promotion manager with WSAZ Huntington. A year later he was sales promotion manager. In 1948, Mr. Rogers and WSAZ engineers worked up preliminary plans for West Vir- ginia's first tv station. A construction permit was granted the day before the freeze. A moun- tain crest was leveled, timber removed in rugged terrain, and in two months WSAZ-TV was on test. Mr. Rogers became manager. For a year the station had rough going with a diet of kinescopes and local programming. Early in luly 1950, the station spent $100,000 on its own tv relay utilizing off-the-air pickups from Cincinnati and by Labor Day that year it planned to inaugurate network programming with a baseball doubleheader between the Car- dinals and the Redlegs. With game-time approaching, engineers were at wits' end because of a gremlined feed. In the nick of time, WSAZ-TV's first "spectacular" — a downtown fire — broke out just across the way from the station's studios. WSAZ-TV cov- ered it, intent viewers forgot baseball, and Mr. Rogers sighed softly. By November 1950 the station operated in the black. In 1951, the station invested in a microwave relay, eliminating its former off-the-air pickups. On Aug. 1 that year, Mr. Rogers was appointed general manager of both WSAZ-AM-TV; a year later, he was elected to his present post. In 1953, Mr. Rogers, a "professional" amateur architect, and WSAZ Inc. were at it again, erecting a $400,000 radio-tv studio and office production center. WSAZ Inc. and Mr. Rogers are still at it, having converted its microwave relay for color last February and ordering equipment for color origination, to begin possibly as early as this winter. Last summer, an intercity studio tv transmitter relay system for Charleston was erected and in luly, daily operation of studios in the two principal cities was begun, thus en- hancing the tv station's market area. A 1,100- ft. tower will be erected at the main transmit- ter to be located a third of the way from Huntington to Charleston. The $560,000 proj- ect boasts a divided feed, six-bay antenna which provides for a standby three-bay antenna opera- tion should a failure occur. Operation is ex- pected near the end of the year. A regular microwave relay, owned by the telephone com- pany, just last week replaced the station's own system. Mr. Rogers also is active nationally. He was on the original organizing committee of the Television Advertising Bureau (TvAB). Subsequently, when the merger with NARTB's tv sales bureau project was effected, Mr. Rogers became board member, treasurer and also chair- man of the membership committee of the new Television Bureau of Advertising (TvB). "Tv is not only an advertising medium, it is a sales medium, and should look forward to a greater share of total advertising than any other medium because it is a greater selling force," Mr. Rogers says. To do this job, he feels, the industry needs an agency like TvB. Lawrence H. Rogers II was born in Trenton, N. J., in 1921 and on Labor Day, which, he comments, "explains why I have not been able to get out of my tracks since." His father, Norman T. Rogers, a retired superior court justice, and his mother live at Bay Head, N. J., which also provides the young Mr. Rogers and family with a summer place. Before Prince- ton, he had graduated from Lawrenceville, N. L, preparatory school. He met his wife, the former Susan Long of Huntington, in Philadelphia. She is the grand- daughter of Col. J. H. Long, president of WSAZ Inc. They were wed in 1944 and live in Huntington where Bud Rogers — the "Bud" he picked up when two years old — has rebuilt a small Cape Cod cottage into a "rambling ranch-type," adding rooms, he says, to keep "a step ahead" of his growing family. The Rogers have four children: girls, Halley, 8, Susan, 6, and Campbell, 1, and a boy, Trippy (Lawrence H. Rogers III). Mr. Rogers loves sailing, dabbles in golf but spends most of his spare time in interior decora- tion and design. His memberships, in addition to TvB, include NARTB's Sports Committee and the presidencies of West Virginia Broad- casters Assn., United Fund of Huntington and Huntington (art) Galleries. Page 22 • November 8, 1954 Broadcasting Telecasting in the South Bend-Elkhart Market llllllf lip COVER 250,000 WATTS) Serrlsii Springs SERjflE, Seoth Went PTUSKI \ WinonncO Bourbon 9 Elkhart WSJV-TV is UHF at its best in America's best all UHF market MICH. O LR^nn-r (LlEOnler Kondollvlllc o - if Now serving 204,103 TV families O Colunbln C\.t?J 0 S. Whltle For AUTHENTIC Market and coverage FACTS call your H-R TELEVISION MAN WSJVTV SOUTH BEND-ELKHART John F. Dille, Jr., President John J. Keenan, Commercial Mgr. Broadcasting • Telecasting November 8, 1954 • Page 23 People depend on KOIN KLOCK in the Portland, Oregon Market BOB HENDERSON 24 cwlwm o^^SIm^ rnwAmdm When genial Bob Henderson and his musical gang entertain every weekday morning from 6:15 until 7:15 they are reaching the biggest and most loyal listening audience available. Northwesterners like their easy-going style, frequent time-checking, news, jokes, and choice of live studio music. Yes for 24 years KOIN KLOCK has been selling merchan- dise for participating sponsors — a LOT OF MERCHANDISE. own CBS RADIO NETWORK No other radio station in this market has its own staff of musicians. Listeners appre- ciate this extra quality and service that KOIN provides. Contact KOIN or CBS Radio Spot Sales forcomplete availabilities. YOU SELL MORE ON KOIN. KOIN RADIO PORTLAND, OREGON DEWITT JONES on all accounts FROM Disney to Pillsbury — that was the switch made by Dewitt Jones when he returned from California to his native Chicago and entered the advertising agency field in 1950. After being associated with Walt Disney's production and merchandising activities for five years, Mr. Jones joined the Leo Burnett agency as an account executive. Today he works on the Pillsbury Mills cake mix account, necessi- tating weekly travel to Minneapolis for con- ferences on radio, television and other media recommendations. Pillsbury is considerably active in broadcast media, with sponsorship of segments of Arthur Godfrey and His Friends on CBS-TV, Arthur Godfrey Time on CBS-TV and Radio (simul- cast), Art Linkletter's House Party on CBS Radio-TV, and the Mickey Rooney Show on NBC-TV. Mr. Jones, like many other agency execu- tives, is concerned over the high cost of tele- vision, but believes that "as the audience ex- pands, tv advertising will pay for itself in terms of effectiveness." He feels the same about colorcasting. Born in Chicago on Dec. 25, 1917, Dewitt Jones attended New Trier High School and in 1936 took up economics at Dartmouth U., from which he was graduated in 1940. He entered military service on Nov. 11, 1941, serving as a major with the Air Force. He was a pilot with the 55th Bombardment Wing in Italy. During the war his family moved out to Cali- fornia and Mr. Jones joined them there after leaving service in December 1945. Mr. Jones joined Walt Disney Productions and later became associated with the late Kay Kamen, who headed an organization devoted to the placement of Disney work for comic books and allied fields. Later he joined Walt Disney Merchandising Enterprises, which capi- talized on Mr. Disney's cartoon characters for various products. In 1949 he returned to Chi- cago to head an office that licensed Disney characters for food products. Mr. Jones' most prominent hobby is amateur radio. He has been a licensed "ham" since 1932. He communicates frequently with ama- teurs in various countries. He says he shoots a "poor" game of golf. Mr. Jones married the former Barbara White on June 6, 1942. They have two children, Dewitt III, 11, and Terry, 6. The family lives in Winnetka, suburb of Chicago. Page 24 • November 8, 1954 Broadcasting Telecasting a rich new smoke in tobaccoland Tobacco has long been King in the Prosperous Piedmont section of North Carolina and Virginia. But today, the rich new smoke from foundries, steel fabricators, machine tool builders and chemical industries crowd tobacco for industrial leadership. Strong new industries are expanding payrolls and profits in the Prosperous Pied- mont . . . and WFMY-TV, Channel 2, is the most direct selling channel to this lucrative market. No station, or group of stations, rivals the selling power of WFMY-TV in this heavily populated area of the South. Here, 1,733,700 potential buyers have 2 billion dollars to spend each year and WFMY-TV is the major influence on how they spend it. Covering one-quarter million sets in Greensboro, Winston-Salem, Durham, Eeids- ville, Danville, High Point and other major cities, WFMY-TV has been the dominant selling medium in this 31-county market since 1949 . . . now in our 6th year. To smoke out greater sales in the Prosperous Piedmont, call your H-R-P man today. fm«J- Basic Affiliate GREENSBORO, N. C. Represented by Harrington, Righter & Parsons, Inc New York — Chicago — San Francisco CASTING November 8, 1954 o Page 25 There's only one . . . Niagara Falls, the great falls of the Niagara River, divided into Horseshoe Falls on the Canadian side, 158 feet high, and American Falls, 167 feet high. Over Niagara Falls, 1,400 feet wide, floivs some 212,211 cubic feet of water per second, and because four of the Great Lakes serve as its reser- voir, Niagara has the steadiest flow of all great waterfalls. And there's only one... . . . advertising medium that single- handed covers the Industrial Heart of America. Only WWVA Radio in Wheeling, W Va., reaches all the 100-odd counties of Eastern Ohio, Western Pennsylvania and West Virginia that comprise this Five Billion Dollar market . . .WWVA blankets this entire area 24 hours a day with its dominating 50,000 watt signal, delivering the sales impact of high-rated CBS Network shows, coupled with the homespun appeal of WWVA's own local personalities. With WWVA Radio, you not only reach this market of more than a million and a half radio homes, but you sell it completely with • One Medium • One Cost • One Billing WWVA Wheeling, W Va. • 50,000 watts-CBS Radio National Sales Director— Tom Harker, 118 E. 57th St., N.Y. C, EL 5-7690 Page 26 November 8, 1954 Broadcasting • Telecasting BROADCASTING TELECASTING November 8, 1954 Vol. 47, No. 19 DUMONT NETWORK MAY QUIT IF DEAL WITH ABC-TV JELLS DuMont may suspend business as a network if an arrangement under discussion with ABC goes through. The action would be one of several big ones which are brewing as the television wheeling and dealing proceeds. CBS unloads its last minority. NEGOTIATIONS which may reduce the num- ber of operating nation-wide tv networks from four to three were reported in progress last week as a rash of station sales and talks of sales broke out in television broadcasting. ABC was said to be holding discussions with Allen B. DuMont Labs whereby an end result would be that the DuMont Tv Network would cease to operate as such but probably continue to own and operate at least two of its three sta- tions. Both Robert E. Kintner, president of ABC, and Leonard H. Goldenson, president of ABC's parent American Broadcasting-Paramount The- atres, declined to comment on the reports. Ted Bergmann, director of the DuMont Tv Network, conceded that the network had held discussions with other parties from time to time to explore means of "improving position," but he denied that an ABC-DuMont merger was now in prospect. WDTV Reported on Block The ABC-DuMont report was one of many dealing with station hands-changing that ran through the industry during the week. Another, related, was that DuMont would sell its WDTV (TV) Pittsburgh if satisfactory terms could be reached — and Westinghouse Broadcasting Co. is known to be desirous of adding an owned outlet in Pittsburgh, headquarters of the parent Westinghouse Electric Corp., although officials said no negotiations currently are in progress. More spectacular were reports that high-level discussions had been initiated between RCA- NBC and Westinghouse looking toward the possibility of what would amount to an ex- change of some stations, probably with side agreements as to affiliations, in markets where one or the other is particularly anxious to have its own outlets. An NBC official described pub- lished reports of such a deal as "garbled" but did not deny that some discussions had been held (see below). Meanwhile, CBS sold its 47% holdings in WCCO-AM-TV Minneapolis-St. Paul to the Cowles interests for $3,950,000 and "closed" on the sale of its 45% of WTOP-AM-FM-TV Washington to the Washington Post & Times Herald for $3.5 million — and in another nego- tiation was said to be offering some $500,000 and WOKY-TV Milwaukee (ch. 19), uhf outlet it acquired last month for about $335,000 sub- ject to FCC approval, in exchange for WCAN- TV Milwaukee (ch. 25), currently owned by President-General Manager Lou Poller and as- sociates. Like the WOKY-TV acquisition, any trade for WCAN-TV would be subject to FCC approval. ABC-DuMont discussions were confirmed, at least in part, late last week by one who said he had been a participant. Earlier, DuMont authorities had denied "categorically" a broad- cast report by Drew Pearson saying negotiations for sale of the network were in progress. The "participant" stressed that no agreement had yet been reached, but that ABC and Du- Mont officials had talked over possible arrange- ment whereby DuMont would continue to own stations but discontinue network operations — at least until conditions become more favorable for profitable existence for four nation-wide networks. Failing to make such an arrange- ment, it was speculated, DuMont might curtail the scope of its network operations or inaugu- rate departures from the "standard" pattern of tv networking. It was emphasized that DuMont, which owns WABD (TV) New York, WTTG (TV) Washing- ton and WDTV (TV) Pittsburgh, does not wish to give up station ownership. Another version of the purported ABC-Du- Mont discussions, unofficial but not contra- dictory to that given by the "participant," was that DuMont would sell WDTV (potential buyer not specified) and retain WABD and WTTG. In this version, WTTG would become affiliated with ABC-TV— WMAL-TV is cur- rently the ABC-TV affiliate in Washington — and WABD would be operated as an independ- ent. Details as to future affiliation of present DuMont affiliates were not reported. Sale of its 47% interest in WCCO-AM-TV Minneapolis-St. Paul to the Minneapolis Star & Tribune (Cowles enterprise) for $3,950,000 was disclosed Wednesday by CBS [Closed Circuit, Oct. 18 et seq.]. This transaction, added to two others re- cently made, and of similar nature, completes CBS' initial plan to divest itself of minority in- terests in broadcast properties, placing it in a more favorable position to increase its list of owned stations. FCC's new multiple ownership rules permit a total of seven tv stations of which not more than five may be vhf. In a little more than a month, CBS has dis- posed of a 45% interest in KQV Pittsburgh for $236,250 to majority stockholders Earl F. Reed and Irwin D. Wolf [B»T, Oct. 4], has closed the sale of its 45% interest in WTOP-AM-FM-TV Washington to majority owner Washington Post Co. for $3.5 million, and consummated the Minneapolis agreement that has been in nego- tiation for some time. (After CBS sold back its minority interest, the entire KQV stock was sold to Tele-Trip Policy Co. for $750,000 [B*T, Nov. 1].) With its WCCO interest sold, CBS is left with four wholly-owned tv properties — three vhfs (WCBS-TV New York, WBBM-TV Chicago and KNXT [TV] Los Angeles) and a uhf (WOKY-TV Milwaukee). The purchase of WOKY-TV by CBS and, if it goes through, the CBS purchase of WCAN-TV and relinquish- ment of WOKY-TV are subject to FCC ap- proval. Ownership of WCCO, as it was constituted before last week's sale, was set up in 1952 when CBS joined forces with Mid-Continent Radio- Television Inc., grantee of what was then WTCN-TV. CBS turned over to the merged group its owned and operated WCCO and re- ceived its 47% interest in the licensee, Midwest Radio-Television Inc. Mid-Continent, which remains the majority owner with 53%, is owned 50% by Northwest Publications Inc. (Ridder Newspapers) and 50% by the Minnesota Tribune Co., a holding WHY COWLES BOUGHT WCCO MINORITY THE ACQUISITION at a substantial price of a minority interest which will give the company no operational control over the WCCO stations, was explained this way in a memo which John Cowles, president and publisher, sent to the staffs of the Minne- apolis Star and Tribune last week: "Because of the rapid growth of television advertising and the possibility that in a few years color tv will absorb an increasingly larger proportion of national advertising ap- propriations, the directors of the Star and Tribune concluded it was prudent to make this investment as a partial hedge against a possible future decline in newspaper earn- ings." The memo also said the $3,950,000 pur- chase "requires heavy bank borrowing" by the Cowles interests. In his memo Mr. Cowles also advised the newspapers' staffs: "There will be no change whatsoever in any of the existing relationships between these newspapers and the other Twin City radio and television stations. We will con- tinue to treat all stations absolutely impar- tially in our news columns, program list- ings, etc." Broadcasting • Telecasting November 8, 1954 • Page 27 DUMONT-ABC ADVERTISERS & AGENCIES ANA CONVENTION OPENS TODAY IN N. Y. WITH RADIO-TV FARE HIGH ON AGENDA Kintner, Van Volkenburg and Weaver slated for Tuesday tv panel, with Murphy participating in session on media relations. Featured speaker at closing luncheon will be General Motors' Kyes. company headed by W. J. McNally and which owns 14% of the Star and Tribune Co. John Cowles is president and publisher of the Star and Tribune and also chairman of the board and vice president of the Cowles Broad- casting Co. His brother Gardner (Mike) Cowles is president of the broadcasting com- pany. The Cowles stations are: KRNT-AM-FM Des Moines (initial decision favoring grant of ch. 8 pending) ; WNAX Yankton, S. D., and KVTV (TV) Sioux City. Cowles publications, in addi- tion to the Minneapolis papers, include the Des Moines Register & Tribune and Look magazine. CBS said that although it is withdrawing from ownership in Minneapolis, WCCO will continue to play an important role in the affairs of the network. While the nature of NBC-Westinghouse dis- cussions was not known in detail, the under- standing was that they hinged on the desire of Westinghouse to operate a television station in Pittsburgh, where the company owns the pioneer and powerful KDKA, an NBC am affiliate. Does Price Stand in Way? Now one of three applicants in a competitive hearing for ch. 11 Pittsburgh, Westinghouse, it is known, has discussed the purchase of Du- Mont's WDTV on ch. 2, the only existing vhf in Pittsburgh. Reportedly, the discussions have failed so far because of DuMont's asking price. That Westinghouse will wind up with a vhf outlet in Pittsburgh, either by grant or pur- chase, is considered inevitable. That the com- pany will seek an NBC-TV affiliation there is evident, particularly since the chances of a CBS-TV affiliation in the market seem slight. There is a probability of CBS station owner- ship in the area. Negotiations for CBS acquisi- tion of WSTV-TV Steubenville, Ohio, a ch. 9 outlet 33 miles from Pittsburgh, for about $3 million were reportedly still in progress last week. The third vhf assignment in Pittsburgh, ch. 4, is being sought by five applicants, WCAE- Hearst, WLOA Braddock, Pa., Irwin Com- munity Television Co., Wespen Television Inc., and KQV, whose former owners have said they intend to continue to seek the tv station after disposing of the am outlet. These five were on the verge of a merger a month ago, but last week negotiations had broken down. An event- ual agreement among them was not, however, considered wholly unlikely. Pittsburgh Affiliation Is Key The NBC-TV affiliation in Pittsburgh was be- lieved to be the primary subject of discussion between Westinghouse and NBC. But other arrangements were also under consideration. These were said to be in the nature of long- range planning, with no immediate develop- ments in sight. The final objective would be to give NBC the maximum number of owned and operated television outlets in major markets and Westinghouse a similarly powerful group in markets which would complement those of the NBC o&o's. In Milwaukee, scene of the CBS uhf dealing, contesting applicants for the last unassigned vhf channel (6) last week publicly made known that they were considering merger. The three applicants asked for and were granted post- ponement of their FCC hearing to Dec. 7 to permit further discussions. In negotiation is an agreement under which WISN-Hearst and Independent Television Inc. combine and WMIL Milwaukee withdraw. Milwaukee has two vhfs in operation — the pioneer WTMJ-TV, an NBC affiliate, and the post-freeze WTVW (TV), an ABC and DuMont outlet. Page 28 • November 8, 1954 RADIO and television have star billing on the agenda for the annual meeting of the Assn. of National Advertisers, which gets underway today (Monday) at the Hotel Plaza, New York. Among broadcasting executives who will par- ticipate in the three-day session are Robert Kintner, president of ABC; Adrian Murphy, president of CBS Radio; J. L. Van Volkenburg, president of CBS Television, and Sylvester L. Weaver Jr., president of NBC. On Tuesday morning, Mr. Murphy will be among participants in part I of a session called "The Advertiser's Court of Media Re- lations." Messrs. Kintner, Van Volkenburg, and Weaver will be panelists in part II, de- voted exclusively to television. It will be pat- terned after the tv panel at last year's ANA annual meeting. Panelists will offer latest in- formation on the tv "magazine concept" and its value to advertisers, commercials and color tv. The combined session will permit media representatives and advertisers to state their views and thus help advertisers, agencies and media secure greater results from expenditures in space and time. Purpose of the session is to determine more effective ways by which such a goal can be achieved. Roy W. Johnson, executive vice president of General Electric in charge of all GE con- sumer products, was scheduled to deliver the keynote address this morning at the opening session. His speech will deal with the manage- ment function of advertising supplemented with specific examples showing the improved results that followed the application of management principles to the advertising function. Three concurrent group sessions will be held this afternoon. At the consumer durable ses- sion, among the discussions will be how RCA measures the effectiveness of its display material. At the industrial session, there will be a series of case history talks on merchandising indus- trial advertising to top management, employes, salesmen, customers, security analysts and dealers and distributors. The effective use of coupons and premiums by the Nestle Co. to move old material off dealers' shelves to make room for new stock will be one of the subjects outlined at the consumer non-durable session. Group meetings will be followed by a special preview of "The Dollars & Sense of Business Films," a new book by John Flory, advisor on non-theatrical films for Eastman Kodak Co. Mr. Flory will present new information dis- closing costs of producing and distributing 157 advertising and public relations films viewed by a total audience of more than 86 million people. Tuesday afternoon sessions will be addressed by Pierre Martineau, director of research for the Chicago Tribune; Edward Mayer, James Grey Inc., direct mail firm; Maxwell Sackheim of Maxwell Sackheim & Co., agency, and Law- rence Laupheimer, Schenley's national mer- chandising manager. Reception for the ANA board of directors OFFICIALS of MBS, Kenyon & Eckhardt and National Biscuit Co. agree to a contract calling for a 52-week showing of the Rin Tin Tin series starting Jan. 2 over MBS. Seated (I to r): Thomas D'Arcy Brophy, K&E board chairman; Hal M. Chase, general manager, Special Products Div., National Biscuit Co., and Thomas F. O'Neil, MBS president. Standing (I to r): Phillip Gross, National Biscuit Co. director of merchan- dising; Adolf N. Hult, MBS vice president, and William King, vice president, K&E. Broadcasting • Telecasting SIXTH ANNIVERSARY of Bavarian Brewing Co.'s sponsorship of Midwestern Hayride over WLWT (TV) Cincinnati is agreed to by (seated, I to r) William C. Schott, Ba- varian Co. vice president; Willie Thall, program m.c, and Louis Schott, president of the brewing company. Bavarian Co. executives standing are (I to r) William R. Schott Jr., secretary-marketing director; Raymond Hoffmann, production vice presi- dent-general manager, and Louis L. Schott Jr., treasurer-personnel manager. and the annual ANA dinner are scheduled for Tuesday evening. A McGraw Hill-Business Week panel will lead the Wednesday morning agenda. The Fed- eral Trade Commission's so-called "new policy" on advertising will be discussed by Edward F. Howrey, chairman of the FTC, in a specially prepared film presentation. Charles E. Gran- dey, director of bureau of consultation at FTC, will interpret FTC policy as it applies to adver- tisers. Stuart Peabody, of the Borden Co., and James M. Lambie, special assistant at the White House, will present developments for business through advertising to serve the public as well as provide profit opportunities. The Wednes- day morning session also will feature a special preview of a new Advertising Council cam- S» paign. Featured speaker at the closing luncheon meeting Wednesday will be Roger M. Kyes, vice president of General Motors and formerly Deputy Secretary of Defense. His speech will deal with the respective roles played by busi- ness and advertising in our national economy. EVERSHARP MOVES FROM BIOW TO C&W AFTER an association of 14 years, Eversharp Inc., New York (shaving and writing division), with an estimated $2 million advertising budget, last week withdrew from the Biow Co. and named Cunningham & Walsh, New York, to handle its advertising, effective Jan. 1. Prior to Eversharp's affiliation with Biow, it had been with Young & Rubicam and before that with Ruthrauff & Ryan. The Biow Co. suffered the resignation of the Eversharp account on the heels of losses of Bulova Watch Co. [B»T, Sept. 27], and Hill Bros. [B«T, Oct. 11]. Bulova, with a $5 million advertising budget, has named McCann- Erickson to handle its account while Hill Bros., with $2 million, has appointed Ted Bates and Lennen & Mitchell to share the account. Eversharp currently sponsors Tales of To- morrow on a regional basis in television. The company is in the market for other television properties. DuMont Using Campaign In November for Tv Sets DURING November, DuMont Television Labs begins a campaign to promote its "Wide Hori- zon" tv receivers on television, radio and in newspapers, Jack Siegrist, merchandising man- ager of DuMont's Receiver Division, announced last week. "We'll be using radio. We've got a new DuMont theme song that we think is pretty exciting, and we're going to run it in markets where radio is most effective," said Mr. Siegrist. Radio is bought on a co-op basis with local distributors and dealers. The factory supplies the spots which are placed locally by dealers and distributors in about 24 radio markets. The "Wide Horizon" campaign has been carefully planned so that there will be a strong family resemblance between trade ads, con- sumer ads, and displays. "Even our television spots running on DuMont owned-and-operated stations will be animations of the printed ad- vertising promoting the DuMont "Wide Hori- zon" line. In this case, the dancing girls will dance," said Mr. Siegrist. Campbell-Ewald, New York, is agency for DuMont sets. Minnesota Mining Report Cites Godfrey Sales Push ARTHUR GODFREY'S radio and tv programs on CBS are credited by Minnesota Mining & Mfg. Co., St. Paul, with successfully promoting its new Scotch Brand cellophane tape dispenser during the past few months. In a financial report covering a three-month period ending Sept. 30, Minnesota Mining noted the dispensers were first offered in July on the shows to acquaint more housewives with uses of cellophane tape in their kitchens. "The response was tremendous," the report said, adding that over 150,000 requests have been received to date. Minnesota Mining reported third-quarter net profit of $5,950,678, equal to $.71 a share, and sales of $55,892,505. Profits were 28% ahead of those for a similar period last year, while sales were off 1.5% for that quarter but up for the first nine months of 1954. They both showed substantial gains in September. Fourth-quarter volume is expected to surpass that of the third and 1953's final three months, according to H. P. Buetow, company president. Heidt, Swift Reported Returning to Network Tv NEGOTIATIONS reportedly were nearing com- pletion late last week for the return of Horace Heidt and his aggregation to network television, with Swift & Co. as the sponsor. It would mark the Chicago meat packer's return to net- work tv after an absence of several seasons. Details are being handled by J. Walter Thompson Co., Chicago, which services Swift's various meat, shortening and other products. Format of the program will be built around music and guest stars instead of the "youth opportunity" theme which the Heidt ensemble used previously on the Philip Morris show. Mr. Heidt has been off network tv and appear- ing on television on the West Coast. The agency has been sounding out television networks for availabilities after the first of the year, it was understood. Sloman Leaves Monsanto To Become Agency Head MICHAEL H. SLOMAN, advertising and sales promotion manager of Monsanto Chemical Co. merchandising division (All brand detergent), St. Louis, resigned from the firm to become president of the advertising agency, Mumm, Mullay & Nichols, Columbus, Ohio, effective last week. Mr. Sloman succeeds William M. Mumm Jr., who becomes chairman of the board. J. P. Kelley, merchandising manager of Monsanto, also is expected to join the Colum- bus advertising agency. Although no new accounts were announced at this time, Mr. Sloman told B«T that he hoped to have at least one new one in about two weeks. Olds Takes Newscasts OLDSMOBILE Division of General Motors Corp. is sponsoring a total of 36 five-minute newscasts on ABC Radio to introduce its line of 1955 models. The three-week campaign, which got underway last week, will be heard on more than 350 radio outlets four nights a week. The special newscasts, titled Your Olds- mobile Reporter, will originate from New York and Los Angeles. Agency for Oldsmobile is D. P. Brother & Co., Detroit. Studebaker-Packard Plans STUDEBAKER-PACKARD will sponsor a show based on Readers Digest articles on ABC-TV, Mondays, 8-8:30 p.m. EST, effective after the first of the year. Ruthrauff & Ryan, New York, is the agency for Packard while Roche, Williams & Cleary, Chicago, services Studebaker. The show will be filmed and pro- duced by Bernard Prockter. Igleheart Quits Board Chair AUSTIN D. IGLEHEART was honored at a dinner last Thursday by directors and execu- tives of the General Foods Corp., New York, on the occasion of his retirement as chairman of the board of directors of the corporation. Mr. Igleheart, who served General Foods for Broadcasting • Telecasting November 8, 1954 • Page 29 ADVERTISERS & AGENCIES FILM 42 years, will continue as a member of the board of directors and its executive committee. No new chairman was elected, since the board amended the by-laws to read that the president will preside at board and stockholder meetings. Biow Elects Halpern DAVID H. HALPERN, chief account super- visor for the Rup- pert Brewing Co. (Knicker b o c k e r Beer) account at the Biow Co., New York, has been elect- ed vice president of the agency, F. Ken- neth Beirn, presi- dent, announced last week. Ruppert's beer sponsors the Steve Allen Show on WRCA-TV New MR. HALPERN York. NETWORK NEW BUSINESS Plymouth Div., Chrysler Corp., Detroit, will sponsor Detroit Lions-Green Bay Packers pro- fessional football game from Detroit on Thanksgiving Day, Nov. 25, MBS, 12 noon EST. Agency: N. W. Ayer & Son, Phila. Northam Warren Corp. (Cutex), Stamford, Conn., has purchased 117 participations on NBC-TV's Today, Home and Tonight, using 39 on each show, effective in December. Agency: J. M. Mathes Inc., N. Y. Lo-Calory Food Co., N. Y., to sponsor Meet Millie on CBS-TV, alternate weeks, effective Dec. 7. Agency: Harry B. Cohen Adv., same City. A&A PEOPLE Frank Gilday Jr., vice president in charge of radio-tv, Cecil & Presbrey, N. Y., to McCann - Erickson, same city, in execu- tive capacity, effec- tive Nov. 15. John H. Forshew, formerly vice presi- dent, J. Walter Thompson Co., N. Y., appointed vice president in charge of marketing and research, Campbell- Ewald, Detroit. MR. GILDAY Charles E. Claggett, senior vice president, Gardner Adv. Co., St. Louis, appointed to newly-created position, general manager. James A. Cuca, for- merly motion picture director and slide- film manager, Atlas Film Corp., Oak Park, 111., appointed vice president, radio- tv director and gen- MR. CLAGGETT eral manager, Rob- ert B. Wesley & Assoc., Chicago. Page 30 • November 8, 1954 William R. T. Cory, account executive, Dancer- Fitzgerald-Sample, N. Y., appointed vice presi- dent. Kenneth R. Willert, account executive, Sim- monds & Simmonds, Chicago, to Hanson & Hanson, same city, as vice president. Chester Miller and Draper Daniels appointed vice presidents, Leo Burnett Co., Chicago; Nor- man W. Le Vally, recently resigned president, Sheriff-Le Vally Inc., Chicago., to Leo Burnett as account executive. Susan A. Simone, formerly advertising manager and public relations director, Caloric Stove Corp., Topton, Pa., to Lee Ramsdell & Co., Phila., as executive assistant to president. Robert N. Ford appointed account executive, Courtland D. Ferguson Inc., Washington. G. W. Craigie, Hoag & Provandie, Boston, to Ted Bates & Co., N. Y., as account executive. James F. Reynolds, account executive, Howard H. Monk & Assoc., Rockford, 111., to Charles Bowes Adv., L. A., in similiar capacity. Edward J. Gregory, production manager, Wil- liamson Assoc., Rochester, N. Y., to Hutchins Adv. Co., same city, as assistant account execu- tive. Bernard Goldberg, assistant to advertising man- ager, Schenley Import Corp., N. Y., appointed advertising and sales promotion manager. Lyle R. Cazel appointed advertising and pub- licity manager, Cory Corp., Chicago. John S. Brookes, former merchandising man- ager, Brach's Candies, Chicago, and Clarence H. Russell, sales director, Cueno Press, same city, to Beaumont & Hohman, that city, as merchandising director and creative services coordinator, respectively. Mary E. Williamson, formerly promotion and publicity director, KXOK St. Louis, to Magic Chef Inc., same city, as assistant to advertising and promotion director. Charles H. Keilus, formerly with BBDO, N. Y., to MacManus, John & Adams, same city, as radio-tv writer. Jane Hite, copywriter, Calkins & Holden, L. A., to Goeffrey Wade Adv., Hollywood, in same capacity. Morris E. Jacobs, president, Bozell & Jacobs, Omaha, chosen King Ak-Sar-Ben LX of Knights of Ak-Sar-Ben. Weston Hill, partner, Hill & Devore (sales pro- motion), N. Y., will address League of Adv. Agencies tomorrow (Tues.) on "Sales Promo- tion: Fringe Service or Extra Fee?" AGENCY APPOINTMENTS Schick Inc., Stamford, Conn., appoints Kenyon & Eckhardt, N. Y., effective Jan. 1. S. E. Massengill Co. (pharmaceuticals), Bristol, Tenn., appoints Lee Ramsdell & Co., Phila. C. J. Van Houten & Zoon (chocolate prod- ucts), N. Y., appoints Albert Frank-Guenther Law, same city. American Crystal Sugar Co., Denver, appoints Bruce B. Brewer & Co., Minneapolis, with W. A. Krause as account executive. American Brands Corp. (3-D Popcorn), San- Carlos, Calif., appoints Western Adv. Agency, L. A., with Henry Gerstenkorn as account executive. Radio-tv will be used. FLAMINGO PLANS 'OPRY' IN COLOR WSM's well - known radio series will be offered on color film for local and regional sponsorship. One advertiser is reported to be considering the show for 47 markets. PLANS for a color tv film series based on the Grand Ole Opry radio show were announced last week by Sy Weintraub, general manager and partner of Flamingo Films, New York. Mr. Weintraub said Flamingo had obtained tv film rights for Grand Ole Opry fol- lowing extensive ne- gotiations with WSM Inc., Nashville, which was repre- sented by Jack De Witt, president and general manager. Color film produc- tion on the first 39 half-hours of the new series will begin in Nashville on Nov. 25'a M-;u Weintraub said, with the air de- but scheduled for Jan. 15. The series will be available for local and regional sponsorship, according to Mr. Wein- traub. He told B*T that reaction to the series has been "wonderful," pointing out that one sponsor has plans under consideration to un- derwrite it in 47 markets. Al Gannaway, who produces the radio show, will produce the tv filmed version in Nashville for Flamingo Films. Mr. Weintraub said Mr. Gannaway is in the process of hiring a top- flight Hollywood production crew. Mr. Weintraub noted that the Grand Ole Opry radio show (NBC, Sat., 9:30-10 p.m. EST) has been on the air for 29 years and has been sponsored continuously for 27 years. The current sponsor is Prince Albert Tobacco. It has a total cast of more than 125 artists, including Roy Acuff, Ernest Tubbs, Minnie Safari to Philadelphia IT was "Operation Philadelphia" last Friday by Television Programs of America, producer of Ramar of the Jungle tv film series. Michael M. Sillerman, executive vice president of TPA, reported the entire toy department at Lit Bros, was "Ramar"-equipped at a cost of more than $20,000 through ar- rangements of Jerome B. Capp, TPA's director of merchandising, and Jerry Green, Lit Bros.' sales promotion director. Some 100 items including pith helmets, rifles, balloons, books, games, etc., bear- ing the "Ramar" name were introduced as a preview of their national distribution. Jon Hall, star of the series, flew in from Hollywood to open the department. In addition to a round of appearances and visits, the star met with 2,000 children at two breakfasts. After Philadelphia, where WFIL-TV carries the series under sponsorship of Good & Plenty Candy (Adrian Bauer agency), Mr. Hall was to promote the series in New York where it is on WPIX (TV). Broadcasting Telecasting AMONG the Chicago agency executives who turned out for the opening of Kling Studios new plant there are (I to r): Jack Fenimore, Kling Studios film director; Dan Sullivan, Foote, Cone & Belding account executive; E. C. Fritz, W. E. Long Co. radio- tv director; Fred Niles, Kling vice president in charge of tv; William L. Goodman, W. E. Long vice president; Art Zapel, J. Walter Thompson Co. copy group; Jerry Turk, Beaumont & Hohman tv film supervisor, and Mac Ward, Young & Rubicam radio-tv. Pearl, Hank Snow, Carl Smith, Goldie Hill, Webb Pierce and Roger Bradfield. The color tv film series has the tentative title of Stars of Grand Ole Opry, according to Mr. Weintraub. He added that Flamingo is planning an extensive merchandising and promotional campaign, including tie-ins with records of Opry personalities and personal appearances by the stars. VITAPIX APPROVES DISTRIBUTION PLAN Stockholders authorize cooper- ative set-up whereby Vitapix Corp. clears station spots and Guild Films is charged with production, service and sales. COOPERATIVE plan for production and dis- tribution of tv film programs, with Vitapix Corp. handling station-spot matters and Guild Films Co. production, service and sales [B*T, Oct. 25], was approved Oct. 30 by Vitapix stockholders. Kenyon Brown, KWFT-TV Wichita Falls, FRANK E. MULLEN (I), president of the new Vitapix-Guild Programs Inc., and Reub Kaufman, president of Guild Films, recently announced an agreement be- tween Vitapix Corp. and Guild for a "close working relationship." Under the new arrangement Guild Films produces, distributes, and services shows with Vita- pix handling station-spot matters. Tex. was . elected president of Vitapix Corp., succeeding Frank E. Mullen who resigned as president-director to become president of a new corporation, Vitapix-Guild Programs Inc. The latter firm was set up to hold the current Vitapix properties for continued syndication. John E. Fetzer, of the Fetzer Stations, remains as Vitapix Corp. chairman of the board. New officers of Vitapix Corp. elected by stockholders include Joseph E. Baudino, West- inghouse Broadcasting Co., vice president; Paul A. O'Bryan, of Dow, Lohnes & Albertson, sec- retary, and Charles H. Crutchfield, WBTV (TV) Charlotte, N. C, treasurer. Vitapix Corp. is owned soley by its station members. Elected to the Vitapix Corp. board were these new members: William Fay, WHAM- TV Rochester; Ewell K. Jett, WMAR-TV Baltimore; Ed Wheeler, WWJ-TV Detroit, and Reub Kaufman, president of Guild Films Co. Mr. Fetzer becomes a member of the Guild Films Co. board besides his Vitapix directorship. Elected to official posts at Vitapix-Guild Programs, besides Mr. Mullen, were Horace L. Lohnes, of the Dow, Lohnes & Albertson firm, and Don Campbell, Hollywood lighting con- tractor, vice presidents; Mr. O'Bryan, treasurer, and Charles B. Seton, Guild Films general counsel, secretary. Vitapix was formed on October 1951 by tv stations as a cooperative project to select film programs. It plans to expand membership to about 60 stations. Guild was organized in 1952, recently becoming a publicly owned stock com- pany. Its programs are telecast in most U. S. and Canadian tv markets. Expanded production and distribution operations are underway. Kodak's Evans Lectures On Color at NTFC Meet BASIC CHARACTERISTICS of color were explained by Ralph M. Evans of Eastman Kodak Co. in a lecture given last Thursday at a National Television Film Council luncheon meeting in the Hotel Delmonico in New York. Mr. Evans, director of Eastman's color tech- nology division, used some 100 slides to il- lustrate his discussion of "Seeing Light and Color." More than 100 persons attended. The speaker did not touch on color film or color tv, confining his remarks to the light characteristics of color, including form, con- trast, light areas, credibility, etc. Melvin L. Gold, president of NTFC, said future meetings would take up color film and color tv. Guild Films Elects Two Vice Presidents APPOINTMENT of Manny Reiner, recently foreign manager of Samuel Goldwyn Produc- tions, as vice president of Guild Films Co., New York, and Joseph P. Smith, sales man- ager of Guild Films, to vice president were announced last week by Reub Kaufman, presi- dent of the television film producing and dis- tribution company. Mr. Kaufman said that Mr. Reiner will func- tion on a policy level and among other duties, he will help develop Guild Films sales policies for television markets abroad. Prior to his as- sociation with Goldwyn, Mr. Reiner was vice president in charge of sales for Prockter Television Enterprises, New York, and sales manager for Louis G. Cowan, television and radio producer. Mr. Smith joined Guild Films early this year after 16 years experience in the motion picture and television fields. Previously he had been president of Cinema-Vue Corp., tv distribution firm. In his new post of vice president, he will continue to function in charge of sales. ATV Film Productions Opens New Studios in LI. City ATV FILM Productions Inc., New York, last week formerly opened its new studios in Long Island City, with Gene Raymond, television and motion picture personality, and James A. Lundy, president of the Borough of Queens, participating in ceremonies. The studio building, completely air-condi- tioned and ventilated, contains two sound stages measuring 50-by-100 feet and 100-by- 100 feet, respectively. Both stages are sur- rounded by four dressing rooms, a make-up room and a kitchen for pre-preparation of food to be filmed. ATV Film Productions is headed by Mickey MICKEY SCHWARZ (I), president of ATV Film Productions, and Gene Raymond (c), tv and motion picture star, watch James A. Lundy, president of the Borough of Queens, flip the switch to start ATV pro- duction from its new studios in Long Island City. Right after the ceremony, ATV be- gan shooting sequences with Mr. Raymond as host for Fireside Theatre. Schwarz, president. The company maintains production offices, cutting rooms and a pro- jection room at 1600 Broadway, New York. Mr. Schwarz said the company produces Mr. Raymond's filmed commercials for Fireside Theatre, as well as commercials for Sterling Drug, Chevrolet, Shasta Brewing, Eversharp and Procter & Gamble. Broadcasting • Telecasting November 8, 1954 • Page 31 Austin Heads Natl. Sales For National Telefilm Assoc. BUD AUSTIN, former vice president and general manager of Telefilm Enterprises, has joined National Telefilm Assoc., tv film dis- tribution firm, as head of its newly-formed national sales department. Harold Goldman, NTA vice_ president in charge of sales, said last week that Mr. Austin will handle sales to national clients and to national agencies, and that these activities will be separated from NTA's syndication function. Before his association with Telefilm Enterprises, Mr. Austin was national sales director of Offi- cial Films. At the same time, Mr. Goldman announced new sales of NTA's The Passerby, 15-minute, once-a-week, filmed syndicated tv series, and its films, Pantomime Quiz, Orient Express and China Smith along with a separate feature film package. Passerby, Mr. Goldman said, will be sponsored in 10 markets by the Charles Furni- ture Co., through Manson-Gold-Miller Agency, Minneapolis. Also reported: Sales in three other markets for Passerby; five markets for Pantomime; seven markets for Orient, and six markets for China. WOR-TV Buys 56 Films From AAP for $350,000 PURCHASE by WOR-TV New York of a package of 56 feature-length films from Associ- ated Artists Productions Inc., New York, at an estimated cost of more than $350,000 was announced last week by Gordon Gray, station general manager. Associated Artists was rep- resented in negotiations by Eliot Hyman, presi- dent. Mr. Gray said that none of the films has been shown on television, and many of them are still in their theatrical runs and cannot be shown on tv until Jan. 1, 1955, or Nov. 1, 1955. Among the titles are Algiers, with Hedy La- marr and Charles Boyer; Captain Blackjack, with George Sanders, Herbert Marshall and Patricia Roc; The Winslow Boy, with Robert Donat, Sir Cedric Hardwicke and Margaret Leighton; The Fighter, with Richard Conte and Vanessa Brown, and Duffy of San Quentin, with Joanne Dru, Paul Kelly and Maureen O'Sullivan. The acquisition of the new films, Mr. Gray said, is "a clear cut indication of our faith in the continued success of the formula typified by Million Dollar Movie on our ch. 9." Good film products, Mr. Gray continued, will attract "top audiences and top advertisers, when in- telligently programmed." WOR-TV's Million Dollar Movie shows the same feature film seven days a week. Film Time-Saving Method Developed by Circle Labs CIRCLE Film Laboratories, New York, has announced the development of a method for reducing the delivery time for reduction prints by 25% in a step to bring film laboratory work more in line with the needs of tv. The new process employs a 35mm film magazine that can hold seven reels at one time, thus elimi- nating the necessity of reloading the printing machine seven times during the processing of a feature-length picture. The new system also makes it possible to print a half-hour tv show without a single splice, the company said. Earlier this year, Circle in- troduced a continuous loop printing magazine for rapid processing of minute-length films. Page 32 • November 8, 1954 CHARLESTON branch of the First Na- tional Bank of South Carolina, sponsoring NBC Film Div.'s Victory at Sea series, be- comes the first program advertiser on WUSN-TV, NBC-TV affiliate in Charles- ton. The agreement is approved by (I to r): seated— John Welch Jr., vice president of the Charleston branch bank; Ansley Cohen, WUSN-TV sales manager; stand- ing—Arthur Swanson, advertising man- ager of the bank, and Bill Breen, NBC Film Div. sales representative. 'Cantor Comedy Theatre' Sold by Ziv in 23 Markets COINCIDENT with its announcement of the sale of the Eddie Cantor Comedy Theatre in 23 markets, Ziv Television Programs last week disclosed plans for an extensive sales and pro- motional campaign on behalf of the half-hour filmed series, starting today (Monday). Sales were to Drewry's Ltd., South Bend, through MacFarland, Aveyard & Co., Chicago, for Detroit, Indianapolis, Chicago, Toledo, Davenport, Grand Rapids, Lansing, Fort Wayne, Saginaw and Elkhart-South Bend; Blatz Brew- ing Co., Milwaukee, through William Wein- traub Advertising, New York, for Madison, Milwaukee, Oshkosh, Eau Claire, Green Bay, Superior-Duluth, LaCrosse and Neenah-Apple- ton-Menasha, and San Francisco Brewing Co., through BBDO, San Francisco, for San Diego, Los Angeles, San Francisco, Seattle and Spo- kane. Plans for concentrated sales on behalf of The Eddie Cantor Comedy Theatre were form- ulated at meetings of the company's sales force of 76 men, held last Wednesday, Thursday and Friday in New York, Los Angeles and Cin- cinnati. M. J. Rifkin, vice president in charge of sales, said Ziv's sales efforts will be supported by a vigorous advertising campaign in trade magazines. Screen Gems Plans 'Jungle Jim# With Weissmuller in Top Role JOHNNY WEISSMULLER, Olympic swimmer and motion picture star, has been signed by Screen Gems Inc., for a tv film series which will go into production in January 1955. Titled Jungle Jim, the half-hour adventure program is based on the comic strip of the same name. Mr. Weissmuller was also starred in the theatre movie version of "Jungle Jim." Since 1948, 17 feature length motion pictures have been produced and distributed by Columbia Pictures Corp., of which Screen Gems is a sub- sidiary. A completely new series is planned for television. Guild Sells in 50 Markets GUILD Films Co., New York, completed 50 market sales during the two weeks that it was negotiating an agreement with the Vitapix Corp. [B«T, Oct. 25; also see story, pg. 31], it was announced last week by Joseph P. Smith, Guild Films vice president and sales manager. Mr. Smith said sales included those of Florian ZaBach Show, eight markets; Life With Elizabeth, eight; Frankie Laine Show, six; Joe Palooka Show, three; Conrad Nagel Theatre, three, and Liberace, three. Other sales were renewals on Liberace and Life With Elizabeth. FILM SALES Association Films, N. Y., has announced Boys Railroad Club, six-part, 15-minute program showing model railroads in action, famous railroad men and railroad operations procedure, has been booked by 130 tv stations. Official Films Inc., N. Y., reports its Quiz-O musical bingo program sold on participating basis to Nu-Way Stores Inc., Buffalo, N. Y., for 52 weeks starting Nov. 12 on WGR-TV there. S. C. Johnson & Sons Ltd. (Johnson's Wax), Montreal, has purchased View the Clue film series for 26 weeks for showing in Ottawa, Quebec and Montreal. Series is produced by Nat C. Goldstone and distributed by Medallion Tv Sales, both Hollywood. Agency: Vickers & Benson, Montreal. FILM DISTRIBUTION Artists Distributors, Hollywood, reports receiv- ing first 39 prints of Veloz & Yolanda Show, quarter-hour tv film series featuring dance team in demonstrations of dance steps. Sportsvision Inc., S. F., has acquired distribu- tion rights to The Christie Comedies from Video Center Programs Inc., same city. FILM PRODUCTION Fortune Features Inc., N. Y., is making second package of 52 English language, Italian pro- duced feature films available for tv, including ones featuring Gina Lollobrigida, Silvana Man- gano, Alida Vail and Maria Montez. Centurion Productions Inc., N. Y., has an- nounced production of new tv film series titled Most Likely to Succeed, starring Claude Rains and directed by Herbert Bayard Swope of NBC-TV. FILM PEOPLE Robert L. Foster, former sales representative, Kling Studios, Chicago, to sales and film plan- ning staff, Sarra Inc., Chicago office. Ruth Ratny, formerly with program dept., WTVJ (TV) Miami, Fla., to writing staff, Kling Studios, Chicago, on film commercials. Robert A. Hackborn to graphics dept., S. W. Caldwell Ltd., Toronto, specializing in live and film tv production design work. Bo Brahm, eastern sales manager, Screen Gems Inc., N. Y., conducting tv lecture series, Bridge- port (Conn.) U. Robert C. Dennis, writer, Passport to Danger, ABC-TV syndicated film series, and Norma Wilson were married Oct. 24. Harold E. Wondsel, president, Sound Masters Inc. (tv motion picture producers), N. Y., father of boy, Harold E. Jr., Oct. 16. Broadcasting • Telecasting You just want the IN case you think of Iowa as a farm state exclusively, and that Iowans are less interested in TV than big-city folks, study these figures from 1954 Iowa Radio and Television Audience Survey! (And remember that as of March, 1954, 59.6% of all homes in Iowa had television sets — one-fourth of which had been purchased less than six months previously!) NUMBER OF HOURS AVERAGE TV SET OWNER SPENDS USING TV, WEEK DAYS Weekdays, Averages: Urban Village Farm TOTAL (Average Home) 11.25 hrs. 11.70 hrs. 1 3.20 hrs. AVERAGE Woman Over 1 8 4.41 hrs. 5.03 hrs. 5.13 hrs. AVERAGE Man Over 1 8 2.96 hrs. 3.00 hrs. 3.64 hrs. WHO-TV reaches 280,250 television sets in Central Iowa — owned by 566,300 city people, 545,100 rural people. Get all the facts from Free & Peters! WHO WHO WHO WHO WHO WHO< WHO' WHO' WHO' WHO WHO' WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO' WHO WHO« WHO WHO WHO' WHO WHO WHO WHO WHO WHO WHO WiO-Tf Channel 13 • Des Moines • nbc Col. B. J. Palmer, President P. A. Loyet, Resident Manager Free & Peters, Inc. National Representatives ON THE AIR FROM 7A.M. TO 1A.M basic CBS shows ^jp top ABC shows -f- ST. LOUIS' FAVORITE PERSONALITIES I ED WILSON 4:15-5:00 P. M. TOM DAILEY 12:30- 1:00 P. M. GIL NEWSOME 5:00-5:30 P. M. UNBEATABLE ENTERTAINMENT FOR YOU youll II 1,5 6 0,0 0 0 POPULATION 1 00,0 00 WATTS -OVER 6 50,0 0 0 RECEIVERS Represented Nationally by THE KATZ AGENCY, INC. Page 34 • November 8, 1954 Broadcasting • Telecasting TRADE ASSNS. 1 OLIVER TREYZ NAMED PRESIDENT OF TvB; PROMOTION AGENCY PLANS START SOON New executive head of all-industry effort leaves post as director of ABC Radio Network. Membership drive will be next move. First- year budget planned at $400,000. OLIVER TREYZ, director of the ABC Radio Network, last week was named president of the new Television Bureau of Advertising Inc. (TvB), which its leaders said would be in op- eration almost momentarily to start organized promotion of television as a selling force. Mr. Treyz, whose appointment is effective Dec. 1, and key figures in the formation of TvB were slated to start searching immediately for space for New York headquarters, and of- ficials estimated that a starting staff of "eight or ten people" would be recruited "very quickly." Picked from a group of some 40 candidates interviewed by the selection committee in its three-month search for a president, Mr. Treyz was elected for an "indefinite term" by unan- imous vote of the TvB board in New York Thursday. He will continue with ABC until the end of this month. 100 Expected to Join Clair R. McCollough, Steinman Stations, and Richard A. Moore, KTTV (TV) Los Angeles, co-chairmen of the TvB board, predicted 100 stations would be signed as TvB members al- most immediately and said the first year's budget was expected to be approximately $400,000, assuming a membership of some 175 stations and networks. Monthly dues will be the equivalent of the member station's highest non-network quarter-hour rate. The TvB by- laws, while not barring any television entity from membership, specifically provide for par- ticipation by station representation firms as as- sociate members. A membership drive was to be launched at once under the chairmanship of L. H. (Bud) Rogers, WSAZ-TV Huntington. Mr. Treyz said it is TvB's intention to op- erate as a "team," without emphasis on any one personality, and that the organization would proceed carefully to build up documentation of tv's effectiveness as an advertising medium. "It'll take a few months before we're even in third gear," he said, "and quite a while before we're in high." He pointed out that while television is ex- pected to do an $800 million business this year — about $610 million in network and national spot, $195 million in local — many leading ad- vertisers do not use television at all. It will be part of TvB's job to sell these advertisers on the sales power of the medium and to get present users to expand. Mr. McCollough noted that, as to organiza- tional structure, it is planned to have separate department heads for promotion of network tv sales, for national spot, and for local, as well as for research. There also will be an office manager and "sufficient clerical help to get go- ing immediately." Board members present at the meeting were co-chairmen McCollough and Moore; Mr. Rogers; Campbell Arnoux, WTAR-TV Nor- folk; Roger W. Clipp, WFIL-TV Philadelphia; W. D. (Dub) Rogers Jr., KDUB-TV Lubbock, Tex.; Merle S. lones, CBS-TV, and George B. Storer Jr., Storer Broadcasting Co. Two mem- bers who were unable to attend, Kenneth L. Carter of WAAM (TV) Baltimore and H. W. Slavick of WMCT (TV) Memphis, wired their concurrence in the selection of Mr. Treyz. The board's selection committee was composed of Messrs. McCollough, Moore, Clipp and Arnoux. Messrs. McCollough and Moore, noting that Broadcasting • Telecasting both advertisers and agencies had shown "good reaction" to Mr. Treyz as a presidential pos- sibility, said in announcing his election: "Oliver Treyz is uniquely qualified to fulfill the challenging opportunity presented by TvB. His broad background in research and sales, plus a first-hand knowledge of station operation as well as the problems of the advertiser and the advertising agency, make him the ideal man to head this all-industry sales promotion organ- ization. "Mr. Treyz' acceptance of the position is the starting signal for an immediate mem- bership campaign to bring to TvB the support MR. TREYZ of the entire industry. The structure for this membership campaign has already been estab- lished under the leadership of L. H. (Bud) Rogers, chairman of the membership com- mittee." Mr. Rogers will be assisted by W. D. Rogers, KDUB-TV Lubbock; H. W. Slavick, WMCT- TV Memphis; Charles Crutchfield, WBTV (TV) Charlotte; Kenneth L. Carter, WAAM (TV) Baltimore; John Esau, KTVQ (TV) Oklahoma City; Frank Fogarty, WOW-TV Omaha; Gordon Gray, WOR-TV New York; Gaines Kelley, KFMY-TV Greensboro, N. C; G. Ben- nett Larsen, KTVT (TV) Salt Lake City; Bob Lemon, WTTV (TV) Bloomington, Ind.; Ralph Nimmons, WFAA-TV Dallas; Frank P. Schrei- ber, WGN-TV Chicago; Don Searle, KOA-TV Denver; Colin M. Selph, KEYT (TV) Santa Barbara; Franklin Snyder, WXEL (TV) Cleve- land; John H. Bones, WNEM-TV Saginaw, and Robert R. Tincher, KVTV (TV) Sioux City. TvB, all-industry television sales and promo- tion bureau, will operate as a non-profit organ- ization. Its primary areas of operations have been defined as follows: "1. To promote the broader and more effec- tive use of television as an advertising medium at all levels (local, regional, national-spot and network); "2. To sell present and prospective adver- tisers (and their agencies) the productive use of television advertising for their particular goods and/or services; "3. To keep members and their staffs in- formed of advances in the art of salesmanship and tested and successful television techniques, and to supply promotional support for the ap- plication of such knowledge; "4. To serve as a clearing house of informa- tion on television advertising, its audience, its economics and the vital force which it exerts in the business life of the American community; "5. To foster continued progress and de- velopment of television as a medium of ad- vertising; "6. To provide such services and perform such functions as may be necessary and proper to effectuate these purposes and objectives." Mr. Treyz, who headed ABC's research de- partment before he became director of the radio network, was cited by the TvB board as having played "a key role in the network's sales growth and development in both tv and radio." None of his assistants have yet been named, officials reported. Jack Pacey, former ABC director of public relations and special features, handled publicity on his appointment for the TvB board, but members said there had been no decision as to further association with the organization. Mr. Pacey interjected that he was doing a "one-shot" job. The board is expected to work closely with President Treyz in setting up the organization. Mr. McCollough said the members probably would meet again in New York in about two weeks. BAB Salesman Honor Given Dalton, KOTA AWARD in the second monthly contest spon- sored by Broadcast Advertising Bureau, New York, for nationwide competition among local salesmen at BAB's member stations has been presented to William F. Dalton of KOTA Rapid City, S. D. Top honors went to Mr. Dalton for his $9,300 sale of 130 hours of radio time to 32 merchants in a single com- munity. As first-prize winner for September sales, Mr. Dalton received a silver and ebony trophy from BAB on which his name and his station's call letters are engraved, and a sterling silver lapel pin. Mr. Dalton has been with KOTA as a salesman since 1952. His award-winning sale involved the purchase of five half-hour shows weekly by the Newell Community Club, group of 32 businessmen in Newell, S. D., for the purpose of promoting Newell as a shopping center. Show features music, local and national news and farm topics with commercials ro- tated among the businessmen at a rate of five every day. In the same contest, Ken Quaife, WOW Omaha, and Don H. Martin, WSLM Salem, Ind., tied for second place. Mr. Quaife sold a specially designed announcement campaign to a department store seeking to reach college girls in a back-to-school promotion. The Thomas Kilpatrick Co. bought a schedule of 20 spots per week for three weeks for $600 on WOW. The store reported such success that it signed for a similar spot schedule for fashions in another department. Mr. Martin, co-winner of the second prize, sold $3,900 worth of time of WSLM to Zink's Super Market. Sales consisted of a quarter- hour musical show Monday through Saturday on the station for one year supplemented by 10 announcements each on Friday and Satur- day. BAB announced a tie for the third place award, which will be shared by Dave Yanow, WCAU Philadelphia, and Lewis W. Hunter, KFBI Wichita, Kan. Mr. Yanow sold a satura- Nov ember 8, 1954 • Page 35 Spins CASS KAID.."77?e Smile on the Dial" MAKES ADVERTISERS PURR AT THE PROFITS WKHM IS FIRST IN JACKSON . . . FIRST IN POWER FIRST IN RATINGS FIRST IN NEWS F/KST IN MUSIC FIRST IN SPORTS SO BUY THE BEST... WKHM Jackson, Michigan Frederick A. Knorr, Pres. John O. Gilbert, Mg. Director Represented by HE AD LEY- REED He's a household word in Jackson's homes. They listen to Cass and they buy what he sells! Nobody ... but NOBODY even comes close to his rating. He's tops by 3 to 1. Young or old, they all love Cass Kaid. No wonder his platter-patter is paying off for advertisers in this rich midwest market. How much jack are you getting out of Jackson? You could get more if you put Cass Kaid to work for you! WKHM— Jackson . . . WKMF— Flint . . . WKMH— Dearborn-Detroit is the package buy that covers 77% of Michigan's entire buying power. Yet you save 10 % when you buy all 3. Highest ratings . . . because every- body likes News, Music and Sports! -1 tion schedule of spots to the Pennsylvania Rail- road for $12,700. Safeway Stores' Wichita zone office purchased a $2,200 radio spot schedule for a minimum of 13 weeks from Mr. Hunter for broadcast on KFBI. All second and third place winners received specially-designed lapel pins from BAB. En- tries for best salesman for the month of Octo- ber will be taken up to Nov. 15. Contest is open to time salesmen at BAB's member sta- tions. RADIO PROMOTION URGED BY LACKEY NARTB Dist. 12 hears radio de- scribed as "a way of life." G. v Pearson Ward of KTTS-TV is tv guest speaker. RADIO stations must promote themselves as a medium through advertising and other types of promotion, F. Ernest Lackey, WHOP Hopkins- ville, Ky., told the NARTB District 12 (Kan., Okla.) meeting at its opening session Thurs- day. The meeting was held at Jens Marie Hotel, Ponca City, with Cy Casper, WBBZ that city, presiding as District 12 director. Mr. Lackey, radio guest speaker at the meet- ing, described radio as "a way of life." He termed it "a dynamic force but regretted that the medium is taken for granted much of the time. He called on radio to "wake up and not be judged by ratings but by sales results." If radio stations are to succeed they must not get "into a rut of mediocrity," Mr. Lackey continued. He advised station managers to take more active roles in community affairs instead of leaving such activity to the staff. Television guest speaker on the Friday agenda was G. Pearson Ward, KTTS-TV Springfield, Mo. His subject was "Television- itis." Named by Director Casper to the resolutions committee were Robert L. Pratt, KGGF Coffey- ville; Archie J. Taylor, KANS Wichita; Frank S. Kane, KRMG Tulsa; John Riesen, KVSO Ardmore. Among those taking part in panels during the two-day meeting were Messrs. Kane, Cas- per and Pratt; Rex Lester, KTOW Oklahoma City; L. A. Blust Jr., KTUL Tulsa; Russ Lamb, KVOO-TV Tulsa; Richard Campbell, KOTV (TV) Tulsa; Grover Cobb, KVGB Great Bend; Frank Webb, WEBB Wichita, and Bess Wyse, KWBW-KTVH (TV) Hutchinson. Sixty-seven delegates had registered at the end of the opening day, compared to 65 reg- istered a year ago. The meeting was next to last of the annual NARTB autumn series. Final meeting will open tomorrow (Tues.) at Rice Hotel, Houston, with Texas broadcasters gathering under chairmanship of Kenyon Brown, District 13 (Texas) director. RETMA Wins Award For Color Tv Work MERGING of the electronic industry's color tv experiments into a single workable system, spearheaded by Radio-Electronics-Tv Mfrs. Assn., will -be honored today (Monday) with presentation of the grand award of American Trade Assn. Executives. The award will be presented in Los Angeles. ATAE selected RETMA for its "outstanding achievement in industry enterprise and coopera- tion." FCC acceptance of the color standards, developed cooperatively by the National Tele- vision System Committee under chairmanship of Dr. W. R. G. Baker. RETMA engineering dept. chairman, "would have been impossible" without RETMA's coordination of competitive industry elements, it was agreed. Directing RETMA's operations are Glen McDaniel, pres- ident, and James D. Secrest, executive vice president. NTSC was set up in 1950. RETMA paid its operating expenses, amounting to over $80,000. The project involved vast sums in research and development and more than a million man hours in NTSC activity. NARTB N ears Start Of Tv Count Service New meter, which is to ascer- tain time set is in use as well as station being viewed, will be field tested next week. NEWLY-DEVELOPED meter, showing the time tv sets are in operation and the channels tuned, will be field tested starting next week as NARTB nears actual operation of a tv circu- lation service. NARTB's Circulation Implementation Com- mittee has reached the stage of in-the-home pre-testing of its plan of measuring tv viewing. If the present project is approved in January by the NARTB Tv Board, according to Com- mittee Chairman Robert D. Swezey, WDSU- TV New Orleans, a separate all-industry tele- vision audit authority will be formed. The authority will be financed by the in- dustry on an independent basis and will con- duct tv measurements on a permanent regular schedule, under the plan. It will work in co- operation with Television Bureau of Advertis- ing (TvB), sales promotion project organized in the late summer and soon to start operation with officers and staff. Both projects have been in the formative stage since they were conceived just two years ago by the NARTB Tv Board. The circulation authority will be set up when pre-testing opera- tions are concluded and the mechanics have received Tv Board approval. Cross Check Planned The meters, installed in receivers located in sample homes, will provide a check against a special interview technique developed for NARTB by Dr. Franklin Cawl. The Cawl technique has been approved by a research committee headed by Hugh Beville, NBC New York. Electronic manufacturers and research laboratories cooperated in developing the new type of meter, with over a hundred to be used in the tests. Field-testing is under direction of the Alfred Politz research organization, with several com- munities to be used. The Politz firm has been training personnel to install meters in homes and to conduct interviews. The test in the first community will be completed by mid- December. On the Implementation Committee for the tele- vision circulation study, besides Chairman Swe- zey, are: Clair R. McCollough, WGAL-TV Lan- caster, Pa.; Campbell Arnoux, WTAR-TV Norfolk, Va.; Richard A. Borel, WBNS-TV Columbus, Ohio; Kenneth L. Carter, WAAM (TV) Baltimore; Harold Hough, WBAP-TV Fort Worth; Ward Quaal, Crosley Broadcasting Corp., Cincinnati; Paul Raibourn, KTLA (TV) Los Angeles; J. Leonard Reinsch. WSB-TV Atlanta; Donald W. Thornburgh, WCAU-TV Philadelphia; and Lee B. Wailes, Storer Broadcasting Co., Miami Beach, Fla.; and the following members of the Research Subcommittee: Mr. Beville, NBC; Donald Coyle, ABC; Edward R. Eadeh, DuMont; Oscar Katz, CBS. APBO Elects Long President ELECTION of Chet Long of WBNS Colum- bus, Ohio, as president of the Associated Press Broadcasters of Ohio has been announced by the association. Elections were held Oct. 21 at a dinner and clinic conducted by the associa- tion to consider news and feature sales prob- lems. Others elected included Gene Trace, WBBW Youngstown, and Robert C. Fehlman, WHBC Canton, vice presidents; R. W. Mack, WIMA Lima, secretary, and Walter Furniss, WCOL Columbus, treasurer. MOUNTAIN STATES broadcast group at the District 14 meeting in Denver includes (I to r): seated, Robert W. Ferguson, WTRF-TV Wheeling, W. Va., tv guest; Frank Bishop, KFEL-TV Denver; standing, James D. Russell, KKTV (TV) Colorado Springs; Verle Bratton, KVOR Colorado Springs; Ralph W. Hardy, NARTB, and Ray Williams, KCSJ Pueblo, Colo. District 14 met Oct. 28-29. Broadcasting • Telecasting November 8, 1954 • Page 37 TOA MEET WARNED OF PAY TV THREAT Convention delegates are told theatres have been slow to develop 'mighty' potential of theatre television. THE "FIRST BIG PUSH" of the television networks with their extravaganzas and spec- taculars has been "repulsed" by the motion picture industry, but theatres have been "exceed- ingly slow" in developing the "mighty potential" of closed-circuit or theatre tv, the nation's movie exhibitors were told in Chicago last week. Over 10,000 delegates to the annual Theatre Owners of America convention were pictured as victims caught in a "deep flanking movement to disrupt our sources of picture supply and immobilize our patrons in their homes through metered tv." The villains, it was made plain, were the networks and proponents of toll tele- vision. E. D. Martin, president of Martin Theatres of Georgia Inc., which owns majority interest in WDAK-AM-TV Columbus, Ga., and minor- ity interest in WJBF-AM-TV Augusta, Ga., was elected new TOA president. Mr. Martin is vice president of Television Columbus (WDAK-TV) and a director of Georgia-Carolina Broadcasting Inc. (WJBF- AM-TV). He succeeds Walter Reade Jr., Georgia-New Jersey theatre owner. The TOA convention was held Monday through Thursday at the Conrad Hilton Hotel in conjunction with a trade show involving the Theatre Equipment & Supply Mfrs. Assn., Theatre Equipment Dealers Assn. and Inter- national Popcorn Assn. A keynote address by Pat McGee, Cooper Foundation and TOA vice president, glossed over the "many immediate dangers" inherent in any FCC approval of box office television. Tv Issue The tv issue was pinpointed primarily in a TOA theatre television committee report by co- chairmen S. H. Fabian and Mitchell Wolfson, the latter co-owner of Wometco Theatres and WTVJ (TV) Miami, Fla. The committee warned that, should the Commission give the "green light" to any of the tv toll systems — advocated by Zenith Radio Corp., Skiatron Inc. and . International Telemeter Corp. — "it would be an attempt to eliminate the middleman — every exhibitor in the United States." "This is just a shadow on the tv horizon — but it is a grave threat and discussions are now under way to crystalize exhibitor opinion and mobilize against such destructive franchises," the report said. It evidently referred to the formation of the Committee on Toll Tv headed by Alfred Starr and Truemann Rembusch, which was formed in Chicago a fortnight ago. Any official connection with TOA itself is denied, however, by the toll unit, which was organized to fight subscription tv, ostensibly for the purpose of preserving free home television. The move drew heated reactions from E. F. McDonald Jr., president of Zenith, advocate of the phonevision method. (See separate story.) The Fabian-Wolfson theatre tv unit commit- tee reminded owners and exhibitors that "we have suffered the loss of a considerable number of theatres" because of commercial network tv competition "but our main positions are still in- tact." Closed-circuit operation was described as a means of recouping lost patronage lured by "free tv" and for additional revenue. With respect to the networks the group said: "To the better films which are being reissued to tv, the networks have been aiming to further increase their draw by adding "spectaculars" to their programs. While thus far they have had expensive failures it would be foolish to assume that these competent showmen will not be able to lick this problem and build bigger ratings to justify the huge costs." Cited as bottlenecks to greater growth of theatre tv are lack of seating capacity, programs and facilities, "but the greatest obstacle is the lack of exhibitor vision and enthusiasm for these sources of revenue." The committee noted that the theatre industry has been merely "marking time" the past year on entertainment and commercial closed-circuit tv ventures. More seats would be needed, for example, to draw the World Series games away from ball clubs in preference to home video. Regional closed-circuit telecasts of football was strongly suggested. All sports could gravitate to the- atres if promoters can be convinced of greater revenue than they could expect from the net- works, it was explained. Toll Tv Endangers Free Tv, Starr Says FREE TV has "never been the threat to the- atres" that toll tv is to commercial television and it is "inconceivable" that the FCC would ever approve any home subscription methods, a leading officer of the Theatre Owners of America asserted last week. Alfered Starr, honorary chairman of TOA's board of directors and head of its executive committees, told B«T Wednesday that eventual- ly "no television can resist the temptation or necessity to give in to subscription tv" if it gains a hold in American households. And if it does, he added, viewers will desert free tv in droves, spelling the end of commercial video. Mr. Starr, former TOA board chairman and associated with Bijou Amusement Co., Nash- ville, is co-chairman of the Committee on Toll Tv, recently organized to fight pay-as-you-see interests. Organization of the group drew pro- tests from E. F. McDonald Jr., president of Zenith Radio Corp., proponent of Phonevision [B»T, Oct. 25]. Mr. Starr said the new group would serve as a public information or alerting unit and would not be active beyond that func- tion. He stressed it has no official connection with TOA. Mr. Starr emphasized that the present con- flict is not between subscription and theatre television but between toll tv and theatres gen- erally. He noted that closed-circuit telecasts in theatres do not utilize public facilities licensed by the FCC. Mid-Atlantic Associations Plan Joint Baltimore Meet TWO Mid-Atlantic groups, heeding suggestions that industry meetings be combined, will hold a joint session next Friday. The groups are Maryland-D. C. Radio-Tv Broadcasters Assn. and Chesapeake AP Radio-Tv Assn. They meet at the Emerson Hotel, Baltimore. Selling of radio-tv news will provide the dis- cussion theme, with five panels scheduled, ac- cording to Joseph L. Brechner, WGAY Silver Spring, Md., president of the Maryland-D. C. association. Robert C. Embry, WITH Balti- more, is chairman of the AP association. Thad Brown, NARTB tv vice president, will address the luncheon on "Freedom to Broadcast." Illinois Assn. Plans Study Of Ty Sports Rights Fees A THREE-MAN committee to work with the U. of Illinois on uniform tv charges for telecast rights to athletic events was formed by the Illinois Broadcasters Assn. the past fortnight. Legislative and political broadcast problems and a suit challenging the right of the U. of Illinois to use state funds for a new tv outlet in Champaign were among the other topics on the IBA agenda during its fall meeting in Springfield Oct. 27-28. Harold Dewing, WCVS Springfield, was elected president, succeeding Robert Burow, WDAN Danville. Other officers elected were Joseph Bonansinga, WGEM Quincy, vice presi- dent; Tom Land, WFIW Fairfield, secretary- treasurer, and Warner Tidemann, WJBC Bloomington, director for a three-year term. Appointed to the special sports committee were Messrs. Burow and Land and Milton Friedland, WICS (TV) Springfield. Merrill Lindsay, WSOY Decatur, covered the tv rates question in his report on sports. Controversy over use of state monies to finance construction and operation of educa- tional WTLC (TV) on ch. 12 in Champaign- Urbana was discussed by Leslie C. Johnson, WHBF-TV Rock Island, in a report on IBA's tv committee activities. He recounted IBA support of a suit entered by an Evanston (111.) taxpayer, Stephen Turkovich, opposing an al- location of $24,000 from the U. of Illinois' 1954-55 budget for tv. The suit was filed at Circuit Court in Springfield over a month ago and the university has not yet submitted an answer. Vincent T. Wasilewski, NARTB's chief at- torney, spoke on political broadcast problems, tracing recent developments at the government and NARTB district meeting levels. NEW OFFICERS elected by Illinois Broadcasters Assn. are (I to r) Tom Land, WFIW Fairfield, secretary-treasurer; Joseph Bonansinga, WGEM Quincy, vice president- Harold Dewing, WCVS Springfield, president, and Warner Tidemann, WJBC Bloom- ington, who was elected a director for a three-year term. Page 38 • November 8, 1954 Broadcasting • Telecasting WICHITA'S FIRST and ONLY VHF and the Million in a Billi f&tl STRONGEST LOCAL PROGRAMMING $ * OPEN HOUSE" ETHEl JANE KING for thirteen years Kansas most popular women s commentator. °f t0 ri/re °r'9"-o/ way o f, 9'ves 1JOfr« rrOlv resh onrf "DEPUTY DUSTY" DUSTY HERRING real cowhand and genu- ine deputy, corrals the junior cowpoke trade. WALDRON egional Sales Mgr. MARTIN UMANSKY General Manager BRYCE BENEDICT Local Sales Mgr. THAT'S THec ofsPorfj. ™ V W Is Y CO., National Representative — TRADE ASSNS. N. J. Broadcasters Meeting Starts Today in Newark ANNUAL convention of the New Jersey Broadcasters Assn. will be held today (Mon- day) and tomorrow at the Essex House in Newark. The Bremer Broadcasting Corp., owner and operator of WAAT-AM-FM and WATV (TV) Newark, will serve as host to the meeting. Robert B. MacDougall, educational director of WATV and WAAT, is chairman of the convention committee, and will be toastmaster at the dinner to be held tonight. Everett Rudloff, president of the association and manager of WJLK Asbury Park, was to appear on Gov. Robert B. Meyner's weekly pro- gram on WATV last night (7-7:30 p.m. EST). Fred Bernstein, vice president of the group and general manager of WTTM Trenton, was to be a guest last night on WATV on its New Jersey Legislative Report (7:30-8 p.m. EST). Annual De Forest Dinner Held SECOND annual dinner meeting of the De Forest Pioneers was held in New York last Wednesday night at the Fraunces Tavern Res- taurant. The organization, composed of for- mer employes of Dr. Lee De Forest, radio pioneer, was established to perpetuate the in- ventor's accomplishments in the communica- tions field. Some 150 of Dr. De Forest's former em- ployes and their wives attended the meeting, which was highlighted by presentation to the inventor of a life membership certificate in the organization. Speakers included Dr. De For- est, and Dr. Allen B. DuMont, president of the Allen B. DuMont Labs, and John Hogan, president of Hogan Labs. Charles Rice, presi- dent of United Electronics Co. and vice presi- dent of the De Forest Pioneers, served as toast- master in the absence of Adm. Ellery W. Stone, president of the organization. Maine Group to Hear Sterling FORMER FCC Comr. George E. Sterling will address a joint meeting of the Maine Assn. of Radio-Tv Broadcasters and Advertising Asso- ciates of Maine, to be held tomorrow (Tues.) at the Eastland Hotel, Portland. The broad- caster group has 21 members. Repplier to Go Overseas THEODORE S. REPPLIER, president of The Advertising Council, New York, last week was named one of three appointees to the newly-created Eisenhower Exchange Fellow- ships Inc., Cambridge, Mass., for study abroad. Although the appointment provides for a full year of .travel and study, Mr. Repplier has accepted for only a six-month term. He will visit Great Britain, Central Europe and South- east Asia to study information services in each area. U. of Wis. Conference Off INDEFINITE postponement of the Nov. 12-13 U. of Wisconsin Radio-Tv News Editors Con- ference because of the illness of guest speaker Elmer Davis, has been announced by the uni- versity's department of journalism. Plans now are to hold the conference either next spring or fall. Page 40 • November 8, 1954 MILESTONES Broadcasting Observes Its 34th Anniversary NATIONAL Radio & Television Week obser- vance was begun around the nation yesterday (Sunday), tenth in the series that started with broadcasting's 25th anniversary in 1945. Offi- cial proclamations by local and state officials heralded the celebration of broadcasting's 34th birthday. Principal event marking the industry obser- vance of the week is the annual Voice of Democracy competition, with over 1,500 radio and tv stations broadcasting instructional pro- grams for guidance of high school students. Over 5 million students have taken part in the contest since it was begun nearly a decade ago. Cooperating in the contest management and sponsorship are NARTB, Radio-Electronics-Tv Mfrs. Assn., U. S. Junior Chamber of Com- merce chapters around the country and the U. S. Office of Education. The contest ceremonies wind up during awards week, Feb. 18-25, when four national honors will be awarded scholar- ships along with trips to Washington and Colonial Williamsburg. James D. Secrest, RETMA executive vice president, is VOD com- mittee chairman. Harold E. Fellows, NARTB president, in a National Radio & Television Week message, said much credit for the broadcasting industry's 34 years of history "belongs to American listen- ers and viewers who have demonstrated an ever- increasing appetite for the information and en- tertainment radio and tv can deliver." He added, "I foresee no end to its road of progress." WSAB Promotes Radio-Tv TO PROMOTE the current (Nov. 7-13) ob- servation of National Radio & Television Week, the Washington State Assn. of Broadcasters has provided member stations with a tape record- ing of Gov. Arthur B. Langlie reading his of- ficial proclamation of the week. Also on the tape were congratulatory messages by other state officials. Stations were asked to obtain similar proclamations from their respective mayors, have them transcribed, and begin the celebration by airing the tapes. MISSOURI Gov. Phil M. Donnelly affixes his signature to an official proclamation observing National Radio & Tv Week, Nov. 7-13, throughout the state. The document is signed in the presence of Catherine Roer, secretary-treasurer, Mis- souri Broadcasters Assn. and general man- ager, KWOS Jefferson City, state capitol. FACTS & FIGURES Radio, Tv Set Turnout Marks Highs in September PRODUCTION of home radio sets in Septem- ber ran 25% ahead of any previous month this year, according to nine-month factory figures compiled by Radio-Electronics-Tv Mfrs. Assn. Total output of radio sets of all types in Sep- tember was the highest since March and the second highest figure for the year. Tv set production in September neared 1 million sets, totaling 947,796 units. This set a new monthly high for tv, according to RETMA. For nine months of 1954 the total tv output was 4,733,315 sets compared to 5,524,370 sets in the same 1953 period. September output of 947,796 tv sets was well ahead of the 770,085 manufactured in the same month a year ago. August output was 633,387 sets. September was a five-week work month. The previous high monthly tv set record was that of December 1952 when 921,086 units were produced. Following are radio and tv set production by months for the first nine months of 1954: Television Home Sets Portables January 420,571 271,036 46,571 February 426,933 233,063 98,275 March (5 wks) 599,606 244,110 206,130 April 457,608 165,232 175,424 May 396,287 173,480 174,735 June (5 wks) 544,142 226,350 141,904 July 306,985 150,002 39,447 August 633,387 280,607 74,713 Sept. (5 wks) 947,796 352,499 76,271 4,733,315 2,096,379 1,033,470 Auto Clock Total Radio January 394,442 159,932 871,981 February 331,961 105,933 769,232 March (5 wks) 370,249 119,863 940,352 April 330,989 73,590 745,235 May 316,519 57,370 722,104 June (5 wks) 336,733 132,668 837,655 July 191,512 57,100 438,061 August 275,008 155,171 785,499 Sept. (5 wks) 296,327 207,226 932,323 2,843,740 1,068,853 7,042,442 Toast/ 'Lucy' Clinch Latest ARB Top Spots THE TOP TWO tv programs in the country, both rating and viewerwise, were CBS' Toast of the Town and / Love Lucy, according to the latest American Research Bureau ratings. Figures are for the week of Oct. 7-13. Program Rating 1. Toast of the Town (CBS) 52.3 2. I Love Lucy (CBS) 52.1 3. Bob Hope (NBC) 47.7 4. You Bet Your Life (NBC) 46.4 5. Dragnet (NBC) 44.0 6. Jackie Gleason (CBS) 41.0 7. Godfrey and Friends (CBS) 36.9 8. I've Got A Secret (CBS) 35.5 9. G. E. Theatre (CBS) 35.4 10. Talent Scouts (CBS) 35.3 Program Viewers 1. Toast of the Town (CBS) 47,420,000 2. I Love Lucy (CBS) 41,050,000 3. You Bet Your Life (NBC) 38,830,000 4. Bob Hope (NBC) 38,060,000 5. Jackie Gleason (CBS) 37,720,000 6. Dragnet (NBC 35,830,000 7. Godfrey and Friends (CBS) 28,800,000 8. Private Secretary (CBS) 27,170,000 9. Talent Scouts (CBS) 26,550,000 10. Ford Theatre (NBC) 26,270,000 1954 Compared to 1950 POPULATION estimates for the 48 states and the nation as a whole showed marked changes, with an increase of 6.3% for the nation as a v/hole between April 1, 1950, when the last census was taken, and July 1, 1954. In print- ing the official Census Bureau report [B»T, Nov. 1], the tabular listing for the 1950 census figures was incorrectly headed "April 1, '54." Broadcasting • Telecasting ^Voice- Over- "Voice of Firestone" brings great music, great stars to ABC-TV Since June, this famous program has been coming to music lovers on a new network . . . ABC ... a happy move that brings our viewers a fine orchestra and conductor (Howard Barlow), and many great artists: Ferruccio Tagliavini and Patrice Munsel, to name two. Distinguished company indeed . . . with whom we're proud to be associated in this and future years of progress. You're in smart company on ABC -TV American Broadcasting Company mm Super Semper Walter Winchell is back again . . . starts third year on ABC-TV He's America's favorite newsboy and an ABC "exclusive." Has been for 23 years. This is his third year on ABC-TV . . . sponsored again, we're pleased to point out, by the Gruen Watch Company and American Safety Razor. Chalk up two more votes of confidence for ABC. You're in smart company on ^ — American Broadcasting Company Broadcasting • Telecasting November 8, 1954 • Page 41 THE ELECTION RADIO-TV'S NEWS REPORTING PROWESS AGAIN DEMONSTRATED DURING ELECTIONS Back-breaking schedules of quick, accurate reporting was the order of the day — and all night — for broadcasters. Herewith are reports to B*T on election night happenings. STRENGTH of radio and television in staying on "top of the news" was again demonstrated vividly last week as networks and stations pro- vided speedy developments of elections returns around the country until the early hours of the morning. CBS and NBC remained on the air until 6 a.m. EST Wednesday and ABC until 5 a.m. to present the latest tabulations in contests that had not been decided. Many local stations similarly continued broadcasting returns of local elections past the usual sign-off time. With many contests still undecided by Wednesday morning, networks and stations relayed latest news developments on critical races. CBS News, in the first major operation of its recently-unified radio and television news facil- ities, started coverage at 9 p.m. EST Tuesday and remained on the air until 6 a.m. Wednes- day. Bulletins and reports during regular news periods continued throughout Wednesday. Sig Mickelson, CBS vice president in charge of news and public affairs, supervised the 250-man team assembled by the network. CBS-TV's coverage was sponsored from 11 p.m. to con- clusion by the Roto-Broil Corp. (Products Serv- ices Inc.) and the National Carbon Co. (Wil- liam Esty Co.). NBC-TV's Four-Way-Splif NBC-TV's all-night radio-tv coverage (9:30 p.m.-6 a.m. EST) was highlighted by its four- way, four-city split screen "editorial conference" (see box below). A nation-wide staff of 325 was pressed into service by NBC. William R. Mc- Andrew, NBC director of news, served as supervisor of operations. Roto-Broil sponsored one-half of the period between 9:30 p.m. and 1 a.m. EST on NBC-TV. ABC Radio and ABC-TV started broadcast- ing election returns at 11 p.m. and continued through 5 a.m. EST. ABC augmented its pres- entation of results with interviews either in per- son or on the telephone with many personalities involved in election races. John Daly, ABC's vice president in charge of news, special events, sports and public affairs, and Thomas Velotta, vice president and administrative officer for news, directed ABC's election night activities. Mutual's coverage began at 9 p.m. EST and the network reported that it criss-crossed the country 216 times for pick-ups for up-to-the- minute election returns. Mutual News Chief Milton Burgh and News Manager George Brown were in charge of the news room. Arthur Feldman, special events director, co- ordinated the coverage. DuMont provided no network coverage, but local stations carried news developments throughout the evening. On election eve Du- Four at Once Is First NBC-TV claimed a television "first" when it presented a four-way editorial conference last Tuesday, using split- screen technique to show NBC newsmen discussing election trends from New York, Washington, Chicago and Los Angeles. The network said that NBC-TV's Elec- tion Coverage— 1954 (9:30 p.m. EST until conclusion) marked the first time a four-way instantaneous pickup from four cities had been attempted on tele- Mont's WABD (TV) New York presented what it called a "public service first" by feeding all but one of the New York area's network sta- tions a telethon spotlighting Clifford Case, Re- publican senatorial aspirant in New Jersey. Starting at 6:30 p.m. EST and continuing at various times until midnight, WABD (TV) fed the audio portions of the program to WABC, WOR, WPIX (TV), WRCA-TV in New York and WATV (TV) Newark. The sponsor was the New Jersey Republican State Committee (Lewin, Williams & Saylor Inc.). WMGM New York started broadcasting %» >*S:54 5 Vl!.-11 1 111" W*. «>.>V',S ~W< 3* ' .Jw^ ..If*'1 V'ttl*-"^ . k,».lS" V-.! °> .V"- \°'Vts- l»> A w' -res-*" RECOGNITION of the broadcast media's influence on last Tuesday's balloting is exemplified by this comprehensive listing of political appearances on radio-tv for the day, carried in last Monday's New York World Telegram & Sun. election returns at 9 p.m. EST and continued through the evening hours. Bill Lang, Ed Stokes and Bill Edmonds presented latest results, with election bulletins broadcast im- mediately and complete roundups given the last five minutes of every hour. Regular election coverage was begun by WPIX (TV) New York at 11:10 p.m. EST, but the station interrupted programs, starting in the late afternoon, to keep viewers abreast of developments. The station remained on the air until after 2 a.m. EST. John Tillman headed the election night staff. WHLI Hempstead, L. I., emphasized the 13 congressional and New York state contests in Nassau County during its election night broad- casting schedule. WHLI stationed a staff of five reporters and engineers at the Nassau County board of elections and at local Repub- lican and Democratic headquarters. The station also presented recorded interviews with winning candidates and party leaders. WNHC-TV New Haven, Conn., supplied de- tails on returns in three states — Connecticut, Massachusetts and the Long Island portion of New York — and utilized the services of more than 65 employes, who worked under the di- rection of Edward C. Obrist, manager. WNHC- TV also carried NBC-TV's telecast. Sen. Irving M. Ives (R-N. Y.), candidate Page 42 November 8, 1954 for governor, climaxed his campaigning Mon- day by appearing on television at least once in each of the 18 hours from 6 a.m. until midnight. The "Ives Telethon" was carried on five New York stations and seven upstate sta- tions. His appearances were sponsored by the New York State Republican Committee. NBC Chicago coverage was coordinated by William Ray, news and special events chief. WNBQ-TV started giving results at 8:30 p.m. CST and WMAQ at 9 p.m., with the last five minutes of every half hour set aside for Illinois and Chicago area reports. NBC-TV Chicago served as the focal point for reporting results from a 14-state area, with Jim Fleming of NBC New York reporting. Alex Dreier handled commentary on radio net- work pickups from three states — Illinois, Indiana and Wisconsin. Emerson Drug Co. (Bromo-Seltzer) bought the five-minute seg- ments on WNBQ and WMAQ. CBS Chicago coverage by WBBM-AM-TV began at 8 p.m. CST, with the same format of five minutes for local returns. Election trends were reported by WBBM-TV until well after midnight. Bill Garry, newsroom manager, supervised a staff of 70 people on radio-tv operation. Radio remote pickups were aired from eight key locations in Illinois. WBBM- TV sent two crews out for remote pickups, along with its newsreel units. Local five-minute periods on radio were bought by Peoples Gas Light & Coke Co. and on tv by Standard Oil Co. of Indiana. WGN-TV Chicago aired returns on various news shows and one-minute bulletins in the early evening hours, as well as late summaries and comprehensive wrap-ups from 11:45 p.m. beyond 1 a.m. Les Nichols and Spencer Allen handled returns. WGN set aside periods to supplement MBS news reports, starting at 8 p.m. Both WGN and WGN-TV interviewed winning candidates. ABC's Chicago Coverage Similarly comprehensive coverage was pro- vided by ABC-TV's o&o WBKB (TV) after 10 p.m. CST. Station supplemented regular net- work feeds with local reports by Paul Harvey, Ulmer Turner and others five minutes each half hour, starting at 10:25 p.m. ABC's radio cover- age was supplemented by WLS Chicago with 15-minute election returns at various times. Independent Chicago radio outlets — among them WIND and WCFL — aired periodic bulle- tins starting early in the evening. WHAS-AM-TV Louisville covered President Eisenhower's pre-election visit for a fast-moving 70 minutes, using four announcers and 26 technicians. Victor A. Sholis, vice president and director of the stations, offered equal time to the Democratic party and carried a Demo- cratic program at an equivalent hour. WNBK (TV) Cleveland combined remote feeds from its area, working with its sister radio station, WTAM, to bring Ohio results in addition to NBC network service. WADK Newport, R. I., had preceded the election with a series of free periods for candi- dates who were required to answer any ques- tion submitted by the audience. KFXJ-TV Grand Junction, Colo., had its election initiation, joining in simulcasts with KFXJ. Correspondents from key cities fed regular reports, with over 100 persons working on the coverage. Rex Howell, president-general manager, introduced the program by taking viewers on a camera tour of the election setup. WOI-TV Ames, Iowa, had the three guberna- torial candidates in its studios election eve, with viewers phoning in about 300 questions directed at the speakers. WNHC-TV New Haven, Conn., coverage was directed by President Pat Goode, with Ed Broadcasting • Telecasting CHOICE AVAILABILITIES NOW TO REACH ALL 600,000 PLUS MILWAUKEE LAND SETS Represented Nationally by Edward Petry Co. Broadcasting Telecasting November 8, 1954 • Page 43 THE ELECTION Caputo handling election results. Service was described as the fastest in the station's six years of operation. Special broadcasts of U. S. election returns were beamed in English by the U. S. Informa- tion Agency's Voice of America to Europe, the Near, Middle and Far East, and South America. VOA employed 51 transmitters in the U. S. and overseas to deliver reports around the world, with coverage beginning at 8 p.m. Tuesday and continuing through to 5 a.m. Wednesday. A special newsroom was set up to receive reports from the major radio and tv networks and the wire services. VOA coverage was coordinated by Gene King, program man- ager. On Tuesday night, VOA recorded talks from "name" commentators for use during its run- ning commentary. Voice reporters were sta- tioned at the national headquarters of both parties in Washington and special pickup inter- views were made at New York State commit- tee headquarters of the Democrats and Republi- cans. All day Wednesday VOA aired election results in 33 languages on its regular broad- casts. Overseeing VOA activities were J. R. Poppele, VOA director; Mr. King; John Hogan, chief of special events; John Wiggin, deputy program manager, and Gene Kern, special as- sistant to the program manager. VOA reports in key states were made through cooperation by: WCCO Minneapolis; WBZ Boston; WCSH Portland, Me.; WBAP Ft. Worth; WTTM Trenton, N. J.; WDEL Wilm- ington, Del.; KLZ Denver; KOIN Portland, Ore.; WHAS Louisville; WSM Nashville; WGAR Cleveland; WMBD Peoria; WKAR East Lansing, Mich.; WHA Madison, Wis.; WTIC Hartford, Conn., and KTFI Twin Falls, Idaho. GOP Got Equal Time Nixon Wanted— NBC NBC said last week it had refused to grant a half-hour of "equal time" on radio-tv to Vice President Richard Nixon because the network already had given the time to the Republican National Committee. "We do not understand the statement about the National Broadcasting Co. attributed to Vice President Nixon as quoted in today's press," said a statement by NBC President Sylvester L. Weaver Jr. NBC had granted the GOP committee the 8-8:30 p.m. time Oct. 30 on radio and tv after Leonard Hall, chairman of the Republican Na- tional Committee, had protested against NBC's grant of a half-hour on both radio and tv the same evening, 8:30-9 p.m. (tv) and 10:30-11 p.m. (radio,) to the Democrats. The grant to the Democrats had been made after Stephen Mitchell, Democratic National Committee chairman, asked "equal time" for a Democratic reply to telecasts earlier in the week of a Cabinet meeting featuring President Eisenhower and Cabinet members. Vice President Nixon criticized NBC in a lengthy telegraphed release sent Oct. 31 to a reported 70 news outlets over the country. The time granted to the GOP by NBC was used for speeches by Attorney General Herbert Brownell Jr., Secretary of Health, Education & Welfare Oveta Culp Hobby and Bertha Ad- kins, assistant to Mr. Hall. The half-hour allotted the Democrats was used for a talk by party leader Adlai E. Stevenson. Mr. Weaver's statement said the vice presi- dent "evidently is misinformed about the situ- ation." SENATE, HOUSE REINS Magnuson is slated to succeed Bricker on the Senate Com- merce Committee while Priest is set to take over from Wol- verton in the House. TUESDAY'S Democratic victories in the Senate and House mean that all-important chairman- ships of standing committees in both houses will go to ranking Democrats in the 84th Con- gress which convenes next Ian. 5. Democrats will head and hold majorities on several com- mittees which will handle legislative proposals affecting radio and television. Sen. Lyndon B. Johnson (Tex.), whose wife owns KTBC-AM-TV Austin, Tex., would suc- ceed Sen. William F. Knowland (Calif.) as Sen- ate majority leader. Rep. Sam Rayburn (Tex.), who is an uncle of FCC Comr. Robert T. Bart- ley, would replace Rep. Joseph Martin (Mass.), as House speaker. SENATE Sen. Warren Magnuson (Wash.), as ranking Democrat on the Senate Interstate & Foreign Commerce Committee, which has jurisdiction over most radio-tv legislation, would be chair- man, succeeding Sen. John W. Bricker (Ohio), present chairman (see story, page 48). Sen. Magnuson becomes the committee's ranking Democrat in the new Congress with the re- tirement of Sen. Edwin C. Johnson (Colo.), who leaves the Senate to become governor of Colorado after winning that office last Tuesday. Sen. Bricker would be ranking Republican. Sen. Theodore Francis Green (R. I.) would head the Senate Rules & Administration Com- mittee, succeeding Sen. William E. Jenner (Ind.). A Rules subcommittee, headed by Sen. Jenner, has been holding hearings on questions involv- ing congressional committee procedures, among them whether radio and tv should be allowed free access to open hearings. Sen. Harley M. Kilgore (W. Va.) would succeed Sen. William Langer (N. D.) as chair- man of the Senate Judiciary Committee, a sub- committee of which, under chairmanship of Sen. Robert C. Hendrickson (N. J.), has been investigating the possible effect of television programming upon juvenile delinquency. Sen. Kilgore during the first session of the 83d Congress sharply criticized what he called a "threat of a developing monopoly in com- munications," and asked the Justice Dept., the Senate Commerce Committee and a Judiciary subcommittee to look into mutual ownership of radio and tv outlets. He also criticized owner- ship by the same interests of radio or tv out- lets and newspapers. Sen. Harry F. Byrd (Va.) probably would become chairman of the Senate Finance Com- mittee, which handles tax matters, succeeding Sen. Eugene D. Millikin (Colo.). Although Sen. Walter F. George (Ga.) is ranking Democrat on the Finance Committee, he is expected to relinquish chairmanship of the group in favor of heading the Senate Foreign Relations Com- mittee, where he also is ranking Democrat. Sen. John L. McClellan (Ark.) is in line to head the Senate Government Operations Com- mittee, and as such probably would also be chairman of the related Senate Permanent In- vestigations subcommittee, both presently headed by Sen. Joseph R. McCarthy (Wis.). Sen. John J. Sparkman (Ala.) would succeed Sen. Edward J. Thye (Minn.) as chairman of the Senate Select Small Business Committee. Sen. James O. Eastland (Miss.) would become chairman of the Senate Special Internal Security subcommittee, succeeding Sen. Jenner. GO TO DEMOCRATS REP. PRIEST SEN. MAGNUSON HOUSE Heading the list is J. Percy Priest (Tenn.), House Interstate & Foreign Commerce Com- mittee, succeeding Rep. Charles A. Wolverton (N. J.), who would become ranking minority member. Rep. Emanuel Celler (N. Y.) is in line to head the House Judiciary Committee, replacing Rep. Chauncey W. Reed (111.). Rep. Celler is a vociferous opponent of the Bryson Bill on liquor advertising introduced in the 83d Con- gress, and criticized the House Commerce Com- mittee's report on it. Rep. Howard W. Smith (Va.) would be chair- man of the House Rules Committee, succeeding Rep. Leo E. Allen (111.). Under jurisdiction of this committee would come any rules on ad- mission of radio-tv to congressional hearings. Rep. Jere Cooper (Tenn.) would be head of the House Ways & Means Committee, succeed- ing Rep. Daniel A. Reed (N. Y.). This com- mittee handles tax matters. Rep. Francis E. Walter (Pa.) would succeed Rep. Harold H. Velde (111.) as chairman of the House Un-American Activities Committee. This committee, in its hunt for Communists, has investigated a number of radio and tv writers, producers, personalities and others in the radio and tv field. Rep. Walter has said his first action would be to request the committee be disbanded. All the respective House GOP chairmen were re-elected. Double Duty COMPLEX system of local cut-ins dur- ing the nationwide election eve speech by Adlai Stevenson last Monday night enabled statewide candidates in 35 states to make three-minute appeals directly to their own voters in the middle of the na- tional broadcast. Arranged by M. S. Novik, special con- sultant to the Democratic National Com- mittee, the quarter-hour broadcast on CBS Radio provided for mid-show cut- ins during which, in each of 35 states, the Democratic candidate for governor or U. S. Senate spoke over a statewide net- work composed of all CBS Radio affili- ates carrying the Stevenson speech in that state. Spokesmen said it was the first time such cut-ins had been made in mid-pro- gram rather than at the end of the na- tional broadcast, and that the number of stations in the various cut-in networks ranged from two to thirteen. For the benefit of stations in states having no local statewide contests, Mr. Stevenson continued with his own speech during the cut-in period. Page 44 • November 8, 1954 Broadcasting • Telecasting the other member of MORE families In the past year, an average of 300 new TV sets were installed every day in the 62 county area served best by WCCO-TV. Channel Four now reaches 511,000 Minnesota-Wisconsin homes. These new television viewers naturally joined the growing WCCO-TV family circle. In Minneapolis-St. Paul, the average WCCO-TV advertiser — regardless of time or day — reaches* • 7500 more families than the average of Station B — a bonus audience the size of Austin, Minnesota. • 14,000 more families than the average on Station C — a bonus audience the size of La Crosse, Wisconsin. Ask Free & Peters how to get this family bonus for you. *September Telepulse The other member of the family MINNEAPOLIS-ST. PAUL THE ELECTION PRIEST QUESTIONS BRYSON BILL Likely Democratic successor to head the House Commerce Committee says he does not favor network regulation. REP. J. PERCY PRIEST (D-Tenn.), heir ap- parent to the chairmanship of the House Inter- state & Foreign Commerce Committee under Democratic organization of that chamber in the coming 84th Congress, doubts the constitu- tionality of the "Bryson bill approach" to regu- lation of liquor advertising on radio and tv. In a statement issued to B«T Wednesday, Rep. Priest said some types of advertising con- sidered objectionable have been "eliminated or modified on a voluntary basis." He said he also does not think much of the idea of network regulation by the FCC. Remarking on the Bryson bill of the 83d Congress, Rep. Priest said: "I have always held grave doubts as to the constitutionality of the Bryson bill approach to the question of the regulation of beverage alco- hol advertising. I expressed these doubts at the time of the hearings (last spring) on the bill. At the same time I have felt and still feel that this is a matter which may very properly require additional studies by the committee based on reports requested at the close of the last session. It is a matter also which in my opinion requires a continuing study by the in- dustries involved. Some types of advertising which a majority of the committee felt were objectionable have been eliminated or modified on a voluntary basis and that is commendable." NARTB's Tv Code Board has been doing a "very excellent job" in this respect, he added. Suggests Caution On FCC regulation of networks, he said: "My general feeling is that Congress should be cautious concerning network regulation so long as there is individual station regulation." The Tennessee Democrat summed up his philosophy in communications this way: "In general I have always felt there should be a maximum of freedom (for stations) to op- erate in the public interest with a minimum of regulation, and above all, that statutes and regulations issued pursuant thereto should be so clear and concise that the broadcaster will not have to be guessing all the time just where he stands." Rep. Priest said he intends to appoint stand- ing subcommittees, subject to the approval of the full committee. One of these would spe- cialize, at least part of the time, on problems in the communications field. The House Com- merce Committee has had no standing subcom- mittees since before the 80th Congress. How Broadcasters Fared in Elections THE LINEUP of senators, congressmen and other officials who have interests in radio and television changed very little with the elections last week. Rep. Frazier Reams (Ind-Ohio), who owns controlling interest in WTOL Toledo, lost his seat to Thomas L. Ashley, Democrat. Former U.S. Sen. Ernest W. McFarland, Democrat, was elected as governor of Arizona. Mr. McFarland, active in radio-tv legislation (e.g., McFarland Amendment to the Communi- cations Act) before losing his Senate seat in 1952 to Sen. Barry Goldwater, Republican, won the Arizona gubernatorial race over in- cumbent Gov. J. Howard Pyle, Republican. Both Governor-elect McFarland and Gov. Pyle hold broadcast interests. Mr. McFarland is 40% owner of KTVK (TV) Phoenix (ch. 2), scheduled to be that city's third tv outlet, with target date unknown. Gov. Pyle is a minority stockholder in KTAR Broadcasting Co., licensee of KTAR Phoenix and 85.8% of KVOA-AM-TV Tucson, 98% of KYUM Yuma and 95.2% of KYCA Prescott, with the com- pany's purchase of KTYL-TV Mesa pending before the FCC. Broadcast interests of others: Sen. Lyndon B. Johnson (D-Tex.), expected to be Senate majority leader — his wife owns KTBC-AM-TV Austin, Tex. Sen. Prescott S. Bush (R-Conn.) — stock- holder and former director in CBS Inc. Sen. Robert S. Kerr (D-Okla.) — stockhold- ings in WEEK Peoria, 111., and in KVOO-TV Tulsa, which has a December 1954 target date. Sen. William F. Knowland (R-Calif.), cur- rent Senate majority leader — family has stock- holdings in Oakland (Calif.) Tribune — (KLX- AM-FM). Rep. Harris Ellsworth (R-Ore.) — interests in KRNR Roseburg, KFLW Klamath Falls and KYJC Medford, all Oregon. Rep. Richard W. Hoffman (R-III.)— owner of WHFC and WEHS (FM) Chicago. Rep. Alvin E. O'Konski (R-Wis.) — owner of WLIN and WOSA (FM) Merrill, Wis. Rep. Alvin M. Bentley (R-Mich.) — vice presi- dent and part-owner of WKNX-AM-TV Sagi- naw, Mich. Rep. L. H. Fountain (D-N. C.) — associated with ownership of WCPS-AM-FM Tarboro, N. C. Rep. Dean P. Taylor (R-N. Y.), part-owner of WROW-AM-TV Albany, N. Y. BEER-WINE ADS UPHELD IN VOTE OVERWHELMING defeat of a Washington State initiative measure to prohibit beer and wine advertising on television was registered by state voters at the polls Tuesday. Elroy McCaw, KELA Centralia, president of Washington State Assn. of Broadcasters, at- tributed defeat of Initiative 194 to the "ag- gressive campaign waged by all media — radio, television, newspaper and outdoor." The al- most three-to-one defeat was based on a vote of 186,738 for the prohibition and 551,051 against with 4,331 precincts out of 4,686 re- porting. Initiative 194 would have banned beer and wine advertising on state television stations from 8 a.m. to 10 p.m. Mr. McCaw said the censorship issue was a major factor in the measure's defeat as was the "first step toward prohibition" angle. The Washington victory has "vast national significance" since the "Bryson battle con- tinues," according to Henry Owen, KING Seattle, co-chairman of a steering committee set up by WSAB to fight Initiative 194. W. W. Warren, KOMO Seattle, also a co-chairman of the group, saw the Washington State victory as a "clear indication that the viewer wants as little tampering with his television fare as possible. We believe the viewer considers him- self thoroughly competent to decide what he wants to see and when he wants to see it." Carl Downing, WSAB manager, said defeat of the measure "clears the atmosphere" as far as beer and wine advertising in other media, in- cluding radio, is concerned. WISC. VOTERS VETO TAX-SUPPORTED TV Referendum draws 2 to 1 neg- ative response to question of whether or not the state should provide a tax-supported, non- commercial educational tv net- work for Wisconsin. WISCONSIN voters are overwhelmingly op- posed to the establishment of any non-commer- cial, educational tv network in that state as supported by the taxpayers themselves. That was the gist of a special advisory refer- endum taken in last Tuesday's elections in that state. Outcome of the balloting was construed as the death knell for a proposed statewide educational tv network of some 12 stations to be supported out of public taxes. The results will be referred to the Wisconsin legislature, which has been studying the issue and which originally voted for an experimental educational tv project. It is not binding on the assembly, however. On the basis of nearly VA million ballots, voters rejected the project by a margin of bet- ter than two-to-one. Voters were asked on their ballots . . . "Shall the State of Wisconsin pro- vide a tax-supported, statewide non-commercial educational television network?" FCC has allocated 12 educational tv chan- nels throughout Wisconsin, including one on ch. 10 in Milwaukee, for which an application had been filed by the State of Wisconsin and Milwaukee Vocational School. Others have been allocated for Chilton, Marinette, Richland Center, LaCrosse, Adams, Wausau, Eau Claire, Shell Lake, Park Falls and Superior-Duluth. Only educational outlet now on the air in Wisconsin is WHA-TV, licensed to the State Radio Council, which went on the air this past May as an experimental educational tv venture under the watchful eye of the state legislature. Project has been supported by the Wiscon- sin Citizens Committee for Educational Tv, headed by Milo K. Swanton, chairman of the Wisconsin Agricultural Cooperatives, and State Radio Council, with H. B. McCarty, U. of Wis- consin (WHA Madison), as director. The coun- cil was authorized in 1953 to handle research on a statewide network. Fighting the project is the Wisconsin Com- mittee on State-Owned Tax-Supported Tele- vision headed by Tom Hayes. It came out with a report opposing the network. The proposed network has commanded widespread contro- versy and discussion among various organiza- tions throughout Wisconsin, including members of the Wisconsin Broadcasters Assn. Mitchell Protests DEMOCRATIC National Chairman Stephen A. Mitchell said last week he would ask the FCC and Congress to in- vestigate the possibility of legal action against stations which carried a Republi- can campaign radio spot that injected communism into the election campaign. The spot, which was distributed by the Republican Congressional Campaign Committee, included a voice purporting to be that of a Russian official urging voters to "defeat the Republican candi- dates," according to Mr. Mitchell. Page 46 • November 8, 1954 Broadcasting • Telecasting rs. cX. i3. WJilson and tLe sta Oi (Cincinnati (jvatej^iAslly ^4cLnoivledc^ e tLe *ff]any (Expressions ijmpathij i^eceived on tLe passing SENATE MEETS ON McCARTHY, BUT BROADCAST ISSUES LOOM Broadcasters will be watching such issues as the Bricker probe and the McConnaughey nomination, with Democrats, victorious at the polls, likely to try to flex muscles for new role in government. WHEN the Senate convenes today (Monday), ostensibly to decide yea or nay on a motion to censure Sen. Joseph R. McCarthy (R-Wis.), the eyes of broadcasters will be on that body of Congress — but for some very different reasons: 1. Democratic senators, infused with the glow of victory — however scant — at the polls, can be expected to start trying on for size the cloak of authority they were accorded for the next Congress at Tuesday's elections. 2. They might just begin by trying to block Senate confirmation of the nomination of FCC Chairman George C. McConnaughey, a Repub- lican, who right now is serving under an interim appointment. The White House has indicated all the President's interim appoint- ments will be sent as nominations to the Senate session which begins today. 3. Sen. John W. Bricker and his GOP col- leagues on the Senate Commerce Committee, aware that the Democrats are pretty certain to take over Senate Committees in the 84th Congress, may be unwilling to go along on Sen. Bricker's investigation of the networks with the same fervor previously evinced by the Ohio Republican. It will not be surprising if a battle ensues along party lines in the event Comr. McCon- naughey's nomination is thrown into the Senate hopper. Many Democrats have criticized what they call a lack of bipartisan government in the Eisenhower Administration. And they can point to the FCC as an example, with its two Democratic members, four Republicans and one Independent. Comr. McConnaughey's appointment term- inates automatically at the end of the present Senate session, and if his nomination has not been received and confirmed by the Senate by the session's end, he would have to be reap- pointed by the President. In the case of such a reappointment he would serve without pay until confirmation of his nomination in the next session of Congress or until money due him is appropriated by the 84th Congress. The Presi- dent, of course, could nominate any other per- son for the FCC post. Senate machinery setting up the McCarthy censure session provides for adjournment sine die before Dec. 25. Comr. McConnaughey's nomination could possibly cause a Republican-Democrat scuffle before being considered on the Senate floor, since it first must be cleared by the Senate Com- merce Committee. It has been reported Chairman Bricker in- tends to leave Washington Wednesday with the Joint Senate-House Atomic Energy Committee on an inspection tour in Australia. This would leave Senate Commerce Committee membership balanced off with seven Republicans and seven Democrats, which could lead to an impasse in any committee vote along party lines on Comr. McConnaughey's nomination, although Sen. Andrew F. Schoeppel (R-Kan.), as next ranking Republican would act as committee chairman. If the Senate session lasts until Nov. 22, the Senate Commerce Committee will be faced with a Republican vacancy. This is the date Nebraska election returns are certified and Sen. Eva Bowring (R-Neb.) relinquishes her Senate seat to Mrs. George P. Abel (R-Neb.), who was elected last Tuesday to complete the unexpired term of the late Sen. Dwight Griswold, replac- ing Sen. Bowring in the Senate until the unex- pired term ends Jan. 3, 1955. Rep. Carl T. Curtis (R-Neb.) will begin the new term with the new Congress as senator. The seat of Sen. Edwin C. Johnson (D-Colo.) on the committee will be vacant at the end of his term Jan. 3. Sen. Johnson retires from the Senate to become governor of Colorado, a post he won in the Tuesday elections. Sen. Bricker, asked in Washington last Thurs- day whether he intends to press forward with his Senate Commerce Committee probe of the networks in view of the Democratic victories, replied: "I haven't had time to think about it." Back in Washington early to attend hearings by the Joint Senate-House Atomic Energy Com- mittee, Sen. Bricker said he had no further comment and would be too busy with the atomic hearings to issue an immediate state- ment on his intentions regarding the networks and the uhf-vhf situation. Sen. Warren G. Magnuson (D-Wash.), slated to succeed Sen. Bricker as chairman of the Senate Commerce Committee in the next Con- gress, said Thursday at his Seattle headquarters that he had no immediate comment on Demo- cratic intentions regarding the investigation. "Wait until I get there (Washington) Monday," he said. Rep. J. Percy Priest (D-Tenn.), who would head the House Commerce Committee under the Democratic setup in the 84th Congress, said Wednesday that he did not favor regulation of networks as long as individual stations are under FCC regulation (see story, page 46). Robert F. Jones, former Ohio Congressman and FCC member (1947-52), who heads the Bricker investigation as majority counsel, de- clined to comment on whether he would accept the position of minority counsel if the Demo- crats continue the probe in any form. "We'll cross that bridge when we come to it," he said, indicating that the committee invesigation staff "has a job to do" and that it will be "two or three months" before the Democrats take over. Harry M. Plotkin, former FCC assistant general counsel and now minority counsel on the investigation staff, similarly would not com- ment on whether he would accept the post of majority counsel if the probe were contin- ued by a Democratic committee. "Anything I say would look presumptuous," he said. Doerfer Talks in Chicago; Hyde Off to Mexico City LEGALITY of community antenna tv systems will be discussed by FCC Comr. John C. Doer- fer Wednesday before the annual convention of National Assn. of Railroad and Utility Com- missioners at Chicago's LaSalle Hotel. He has been doing considerable research on that sub- ject during the past several weeks. Comr. Doer- fer expects to return to Washington Wednes- day night. Only other Commissioner who is to be away from his desk this week is Comr. Rosel H. Hyde, who left last Wednesday by plane for Mexico City along with other members of the U. S. delegation for a conference with Mexico which was to begin Thursday on a proposed bilateral agreement affecting standard broad- casting assignments in the two countries [B«T, Nov. 1]. About two dozen industry observers from the U. S. are attending the Mexico City meeting. The conference, in effect, is the final phase of the 1950 North American Regional Broadcast- ing Agreement, to which Mexico was not a signatory. The U. S. Senate has not ratified the 1950 NARBA. WNYC APPEALS FCC REFUSAL OF 5 KW WNYC New York, owned by the City of New York, appealed to the U. S. Court of Appeals in Washington last week against an FCC de- cision which forbids it to use a 5 kw trans- mitter. Station, which is licensed for 1 kw on 830 kc limited time, asked the Commission at the beginning of this year for permission to in- stall a 5 kw transmitter — to be operated at 1 kw during regular broadcast periods and at 5 kw during Conelrad operations. WNYC is a key station in the Conelrad service in the New York area. The request also asked for a waiver of Sec. 3.41 which limits stations with 500 w to 1 kw power to transmitters with a rating of not higher than 1 kw. The FCC disapproved this request last April and reaffirmed the disapproval last September [B«T, April 26, Oct. 4]. It said there was nothing to prevent WNYC from buying a 5 kw transmitter for Conelrad purposes, but that it had to stay within the limits of the regulation for regular operation. WNYC's argument is that a strict adherence to the rule penalizes it (and the taxpayers of the city) in not permitting it to buy one trans- mitter for both regular operation and Conel- rad. Otherwise, the petition said, WNYC must buy a 5 kw transmitter and also a 1 kw trans- mitter (since the present 1 kw transmitter needs replacing), which will be more expensive than buying a single 5 kw transmitter. The alternative, WNYC said, is to operate regularly and during a Conelrad alert at 1 kw. This would limit the station's ability to protect the lives and property of its citizens during an emergency or disaster, it said. This is arbitrary and capricious, the state- ment said. The Commission's decision has no basis in "necessity, reason or justification," WNYC said. The decision serves no public or private interest, it added. WNYC said also that the FCC's decisions were made without a hearing "and without due process," and are an "abuse" of its discretion- ary powers. It asked that the court reverse the Commission and order it to permit the installa- tion of a single 5 kw transmitter. Ike's Communications Unit SPECIAL Cabinet committee on telecommuni- cations policy and organization was named Thursday by President Eisenhower to handle problems involved in foreign communications. Domestic radio and tv broadcast services are not included in the committee's operations. Arthur S. Flemming, director, Office of Defense Mobilization, was named to head the committee. Other members are Secretary of the Treasury George M. Humphrey and Secretary of Com- merce Sinclair Weeks. Page 48 • November 8, 1954 Broadcasting • Telecasting Totem Poultry If all the 5,585,452 chicks resident in Indianapolis' rich farmland countryside were laid one atop the other, they'd make a totem poultry 1,396,363 feet tall— roughly 1,370 times as high as WFBM-TV's new tower which is no bantam- weight as towers go— 1,019 feet high, with new 100 KW power. This would represent a tough poser to our claim as pro- prietors of the highest structure in these parts, but we're not worried. After all, what could such a fowl tower do be- sides fatten the bigger-than-average incomes of their better- than-average owners? It might make a tremendous circus attraction for the 76,089 farm operators in our 49-county primary coverage area. But they'd soon get tired of the pullet pole, and turn back to their TV sets (most have 'em) and to WFBM-TV (most tune to us) . There's lots else this chicks' obelisk couldn't do that our new tower is doing. It couldn't help you tap the $369,039,- 293 worth of farm income our farmers earn. It couldn't talk in more than a babel of clucks to the 1,865,194 per- sons in our A and B contours alone— nearly half the popula- tion of Indiana. Enough, then, of chicken-pie in the sky. Come on down a few hundred thousand feet and tell your story to the prosperous farmers and city folks of WFBM-TV's primary coverage area through the top of our tower. Until the chicks decide to go piggy-back, our tower is still the tallest, powerfullest in sight, in the best site you ever picked to do business. Just ask the Katz men. WFBM-TV INDIANAPOLIS Affiliated with WEOA, Evansviile; WFDF, Flint; WOOD AM & TV, Grand Rapids Represented Nationally by the Katz Agency Broadcasting • Telecasting November 8, 1954 • Page 49 The Sunday night broadcast of The Diamond Jubilee of Light on all four networks shone brightest on CBS Tele- vision where it won a higher Trendex rating than on all the other networks combined. This was a surprise to nobody since the program imme- diately followed CBS Television's Toast of the Town which habitually has a higher rating than any other Sunday night program. It effectively reaffirmed what every advertiser knows: namely, the tremendous value of surrounding a single program with the strongest possible schedule. Actually, this experience becomes even less exceptional when you consider the strength of the entire CBS Television schedule. For in the major markets where networks com- pete—and popularity can be directly compared— the average program on CBS Television, day or night, consistently wins the largest audiences. And wins them at the lowest cost per thousand in network television. CBS TELEVISION STORER CHALLENGES OWNERSHIP LIMIT Raises questions in Court of Appeals: What is FCC justifi- cation in setting such restric- tions?; why was the number 'seven' chosen? THE right of the FCC to limit the number of broadcast stations one person or one company may own was challenged last week in the U. S. Court of Appeals in Washington. The challenger was Storer Broadcasting Co., which now owns six ams, five fms and six tvs. At issue is the FCC's multiple ownership regulation, which prohibits one person or en- tity from owning more than seven am, fm or tv stations. In tv, the limit until recently was five. This was changed two months ago to permit ownership of seven tvs, but not more than five in the vhf band. No question was raised re- garding the FCC's right to establish a broad, general multiple ownership policy. Circuit Judges Wilbur K. Miller, E. Barrett Prettyman and David L. Bazelon heard the oral argument last week. Their questions in- dicated doubt that the Commission was justified in establishing the numerical cutoffs. Arguing in behalf of Storer was Albert R. Connelly, of the New York law firm of Cra- vath, Swaine & Moore. Mr. Connelly's position was that there was nothing in the Communica- tions Act, in Congressional anti-monopoly laws or court decisions which authorized the Com- mission to set a numerical limit to the number of broadcast stations which could be commonly owned. Also questioned was the Commission's rule that common ownership is to be found where less than majority ownership is involved. This is contrary to the fact, Mr. Connelly said. When an application is filed, Mr. Connelly argued, the Commission has no right to refuse to accept it because the applicant already owns the maximum permissible number of stations. This happened with Storer's application for Miami tv ch. 7 late last year [B«T, Nov. 30, 1953]. "What the Commission has done in this case is not to regulate but to legislate," Mr. Con- nelly told the court. He likened the multiple ownership limitations to the FCC's unsuccess- ful attempt to spell out the lottery laws which were found unconstitutional by the Supreme Court earlier this year [B«T, April 5]. The rules are arbitrary and capricious, Storer said, because they attempt to equate a 250 w Minnesota station with a 50 kw New York station. There is no basis in experience for the FCC to pick out the numerical limitation, Storer said. Why wasn't 77 picked, or 107, Mr. Con- nelly rhetorically asked the court. It was this, the apparent fact that the Com- mission picked numbers without any apparent basis, that caused most of the questioning from the bench. The judges also questioned Daniel R. Ohlbaum, FCC attorney, on the waiver pro- visions of the FCC rules and whether they had been invoked by Storer or others. Mr. Ohlbaum traced the history of numerical limitations first in pre-World War II in fm, then in the early tv rules. He also pointed out that no one including Storer entered any objections to numerical limitations during the proceedings on changing the rules — all, including Storer, urging only that the tv limitations be made the same for all three broadcast services. Mr. Ohlbaum also emphasized that the FCC does not have to grant a hearing on every application. If an application is in obvious conflict with the rules, the Commission may return it, Mr. Ohlbaum said. He referred to the tv allocation table as one rule and to the chain broadcasting rule as another in this category. Rule's Origin Revealed The Commission's multiple ownership rule stems from Congress' anti-monopoly laws and from the FCC's policy regarding diversification, Mr. Ohlbaum said. He said the Commission picked the maxi- mum numbers in the multiple ownership rule after "reasoned judgment." For a long time, the FCC had no regulation limiting the number of am stations which might be owned by a single entity. It did have however, a policy which effectively limited the number to seven. In fm, regulations set six as the maximum, and in tv, five. The am and fm changes to seven were made late in 1953 [B«T, Nov. 30, 1953]. Permission to own seven tv stations (but not more than five in the vhf band) was announced two months ago [B»T, Sept. 20]. With FCC approval two weeks ago of Storer's $8.5 million purchase of Empire Coil Co. [B*T, Nov. 1], Storer now owns WJBK- AM-FM-TV Detroit, WSPD-AM-FM-TV To- ledo, WAGA-AM-FM-TV Atlanta, WBRC- AM-TV Birmingham, WGBS-AM-FM Miami, WWVA-AM-FM Wheeling, W. Va., WXEL (TV) Cleveland and KPTV (TV) Portland, Ore. Storer's $300,000 purchase of WJW-AM- FM Cleveland is still pending FCC approval. In order to remain within the multiple owner- ship rule, Storer sold KGBS-AM-TV San An- tonio to the Huntress-San Antonio Express in- terests for $3.5 million. This also was ap- proved by the FCC two weeks ago. WGVL (TV), WAIM-TV Take Protest to Court- RIGHT of protest and the incorrectness of the FCC's action in permitting WSPA-TV Spar- tanburg, S. C, to move its transmitter to Paris Mt., near Greenville, S. C, were argued by WGVL (TV) Greenville and WAIM-TV An- derson, both S. C, in briefs filed with the U. S. Court of Appeals in Washington a fortnight ago. Briefs by the two uhf stations (WGVL operates on ch. 23 and WAIM-TV on ch. 40) appealed from the Commission's action in deny- ing their protests as not having standing as parties in interest. Both stations bolstered their standing on economic injury grounds on the claim that WSPA-TV would likely take away accounts because of its CBS-TV affiliation. WGVL said it had invested more than $350,- 000 in construction and had sustained a $75,000 operating loss since beginning commercial operation in August 1953. WAIM-TV, which is now affiliated with CBS-TV, said that it had invested more than $200,000 in faciltites and had lost $73,000 since it began operating in December of last year. To the Commission's argument that the protest against the WSPA-TV move was tardy, since the stations did not protest the original grant on Hogback Mt., the uhf stations main- tained that the protest rule permits them to intervene when a new authorization is granted. The FCC first approved the move of WSPA- TV to Paris Mt., on an interim basis, early this year [B»T, Feb. 1]. Following protests by the same uhf stations, which the Commission re- fused to entertain, the objectors went to court and procured a stay order. WSPA-TV there- after surrendered its STA for interim operation on Paris Mt. and asked for a permanent move to that site. This was granted by the FCC last April [B»T, May 3]. Again the protestants were denied standing by the Commission but won a stay order from the Court. The briefs last week were preparatory to the court scheduling oral argument following the submission of the FCC's brief. KJR Sale Amendment Names Malloy, Smith as Buyers AMENDMENT to the pending sale applica- tion of KJR Seattle, so as to substitute John F. Malloy and Lester M. Smith as buyers from Ted Gamble instead of part-owner C. Howard Lane [B»T, Oct. 25], was filed with FCC last week. In the original transfer, Mr. Gamble pro- posed to sell his 90% interest in KJR for $135,- 000 to Mr. Lane, 10% owner. Under the revi- sion, however, both Messrs. Gamble and Lane sell their holdings for a total $150,000 to the new buyers. Mr. Gamble is withdrawing from KJR in order to exercise his option to acquire one- third interest in KOMO-AM-TV Seattle. Mr. Malloy is owner of KVSM San Mateo, Calif., and 10% owner of KROY Sacramento. Mr. Smith is manager of KVSM. Messrs. Gamble and Lane are part owners of KOIN- AM-FM-TV Portland, Ore. DO YOU LIVE . . .In Oregon, Washington, Idaho or Northern California? If you want to work in TV write Smullin Box 1189, Medford, Oregon or Box 1021, Eureka, California Give Complete Personal History Reasons for Change Full Qualifications and Desires IN FIRST LETTER Page 52 • November 8, 1954 Broadcasting • Telecasting 316,000 watts In Every Direction Where it Counts . . . } Population -3,1 87,684 ^ Food Sales - $1,076,130,000 ^ No. of Families — 940,989 ^ Family Spendable Income — $6,178 ^ Retail Sales — $4 billion ^ Only VHF in Connecticut } Drug Sales -$11 2,863,000 } Set Count -702,032 REPRESENTED BY KATZ CONNECTICUT'S NEW ENGLAND'S FIRST COMPLETE BROADCASTING SERVICE ROADCASTING • TELECASTING November 8, 1954 • Page 53 i GOVERNMENT FCC GRANTS TWO TVS, ONE SATELLITE Commission awards Little Rock ch. 1 1 to Arkansas Tv Co. and Bluefield ch. 6 to WHIS there. First uhf satellite is ch. 29 KIMA-TV Yakima's repeater at Pasco, Wash, on ch. 19. FINAL decisions to grant ch. 11 at Little Rock, Ark., to Arkansas Television Co. and ch. 6 to WHIS Bluefield, W. Va., plus grant of the first uhf satellite stations to ch. 29 KIMA-TV Yakima, Wash., for a ch. 19 repeater at Pasco, Wash., comprised FCC's principal television actions last week. In other rulings, the Commission proposed to allocate ch. 7 to Laurel, Miss., and re-shuffle uhf channels in Pennsylvania so as to allow ch. 73 WTVU (TV) Scranton to switch to ch. 38. FCC turned down a joint request by ch. 43 WEEK-TV and ch. 19 WTVH-TV Peoria, 111., proposing de-intermixture of commercial uhf and vhf channels there by switching the educa- tional reservation on ch. 37 to ch. 8 or by deleting ch. 8 and adding chs. 31, 78 or 82. Request of KEYT (TV) Santa Barbara, Calif., for waiver of the Commission's rules to change called letters to KEY-TV was denied. Arkansas Television Co., ch. 11 grantee at Little Rock, is owned 45% by KTHS Hot Springs, 42% by Arkansas Democrat and 16% by National Equitable Life Insurance Co. Grant was made possible by dismissal of a competi- tive application by Arkansas Telecasters Inc. [B»T, Oct. 18]. At Bluefield, WHIS got final aproval for ch. 6 following dropout of another contestant, West Virginia Television Inc. [B»T, Oct. 25]. KIMA-TV's succesful bid for the Pasco ch. 19 satellite station, which will rebroadcast KIMA-TV's four network schedule, was filed in accord with the Commission's new policy to consider applications for new tv stations which do not originate local programs. It is consid- ered a possible means to help uhf stations extend their coverage area to approximate vhf service and to assist the development of new tv stations in areas which otherwise could not support a station [B»T, Aug. 9]. The Pasco satellite will use effective radiated power of 10.2 kw visual and 5.13 kw aural with antenna height above average terrain of 910 ft. on Badger Mt., to serve Pasco-Richland-Kenne- wick. Pasco is 74 air miles from Yakima, en- abling off-the-air pickup from KIMA-TV. The entire Pasco installation is budgeted at $76,605 WHO PRODUCES IT? WHO SELLS IT? see the with annual operating cost $25,000 and extra revenue estimated Lt $45,000. Two engineers will man the unit, FCC was told [B«T, Sept. 20]. Comments on FCC's allocation proposals for Laurel and Scranton are requested by Dec. 3. Assignment of ch. 7 to Laurel, where ch. 33 is open, was requested by Jack and Albert S. Rose and S. A. Rosenbaum doing business as Laurel Television Co. They plan to file for the vhf facility, FCC said, noting Laurel is a trade center and seat of Jones County. In order to permit WTVU to switch from ch. 73 to 38, FCC proposes to substitute ch. 48 for 32 at Lock Haven and substitute ch. 32 for ch. 38 at Sunbury. FCC's refusal to de-intermix Peoria was based upon the fact the channel assignments there were made final 2Vi years ago and two contestants for ch. 8, WMBD and WIRL, have spent considerable time and money on bids predicated on such assignment and now await an initial ruling. "It is our view that it is only just and reasonable that the assignment of ch. 8 in Peoria should be changed only upon a clear and compelling showing that the public interest requires such a revision," FCC said, noting petitioners have not made such a showing. WGOV-TV Suspension Brings Video Dropout Total to 108 WGOV-TV Valdosta, Ga., last week informed the FCC that it will surrender its ch. 37 permit. Deletion of ch. 6 KTVI (TV) Nampa, ch. 8 KIFT (TV) Idaho Falls, and ch. 10 KWIK-TV Pocatello, all in Idaho, had been reported by the FCC last fortnight. This brings the total post- thaw tv stations which have surrendered their permits to 108. Of these, 87 were uhf and 21 were vhf stations. WGOV-TV told the Commission it was surrendering its permit because it was not eco- nomically feasible to operate an independent non-network uhf station in Valdosta. Both KTVI (TV) and KIFT (TV) surrendered their permits because they felt that "the eco- nomic situation does not warrant further con- struction." The deletion of ch. 10 KWIK-TV was a FCC condition to the approval of the merger with KJRL and ch. 6 KISJ (TV) Pocatello rB«T, Oct. 4]. Ch. 6 at Pocatello will now become KWIK-TV. Meanwhile, ch. 15 WPFA-TV Pensacola, Fla., advised the Commission that it had sus- pended operation, effective Oct. 31, but ex- pected to return to the air when full cable facilities are available for the transmission of network tv programs to Pensacola. WPFA-TV is presently the 19th post-thaw tv station to suspend operation and retain its permit. Ch. 24 WTVE (TV) Elmira, N. Y., also in- formed the Commission that it has been off the air since Oct. 15 when Hurricane Hazel completely demolished its tower and antenna. WTVE expressed the hope of returning to the air in the near future. Right to Deny by Default Argued in Montpelier Case RIGHT of the FCC to deny a tv application by default when the applicant refused to present an affirmative case was argued in the U. S. Court of Appeals in Washington last week. Case involved the ch. 3 Montpelier, Vt., de- cision which saw the grant made to WCAX Broadcasting Co. (WMVT [TV]) when Co- lonial Television Inc. was alleged to have re- fused to present its case when its petition to amend its application was turned down by the examiner. The examiner held that Colonial was in default. The examiner's ruling was up- held by the FCC earlier this year. Argument was heard by Circuit Judges Henry W. Edgerton, Charles Fahy and John A. Dana- her. E. Startford Smith represented Colonial; J. Smith Henley, FCC, and Eliot Lovett, WCAX the intervenor. Colonial is composed of two Montpelier businessmen. WMVT began operating early in September. FCC Examiners French, Poindexter Extended TWO TEMPORARY FCC hearing examiners were granted extensions of their appointments by the Civil Service Commission last week in order to complete pending television cases while a third, with no cases pending, has resigned. Examiner Millard F. French was given a 30-day extension from Oct. 31 so that he can wind up the comparative hearing for ch. 5 at Raleigh, N. C, and complete his initial decision for ch. 2 at Springfield, 111. Fighting for ch. 5 at Raleigh are WPTF and WRAL. Mr. French resumes the hearing today (Monday). Since it is not likely he can close the record in the case, allow parties to file proposed findings and write his initial decision within this month, there are two alternatives that may ensue. He could be given another extension or certify the record to the Commis- sion. Mr. French's initial ruling in the Springfield ch. 2 case, involving competitive applications of WMAY and WTAX, is expected to be an- nounced momentarily. Texas Case Pending Examiner John B. Poindexter was granted an extension of his temporary appointment last week from Oct. 31 to Nov. 18 so he can com- plete his initial decision in the Odessa, Tex., ch. 7 case. Contestants are Odessa Television Co. (part owner is KOSA) and The Odessa Tv Co. Examiner Harold L. Schilz, whose appoint- ment was to expire Dec. 31, resigned from FCC Oct. 29 and on Monday began work as attorney in the general counsel's office of the Federal Housing Administration. Earlier, Examiner Claire W. Hardy left FCC and now is hearing examiner with the Dept. of Health, Education & Welfare. Two other temporary examiners, also hired by FCC to help clear the former television backlog, have appointments expiring Dec. 31. They are Examiners Charles J. Frederick and Isadore A. Honig. Examiner Honig has three cases pending, all of whose records have been closed. These are the Omaha ch. 7, Klamath Falls (Ore.) ch. 2 and Bristol (Tenn.-Va.) ch. 5 proceedings. In the Omaha case, involving bids of KFAB and Herald Corp., the hearing record was closed Oct. 26 with the parties slated to file proposed findings by Dec. 15 and replies by Dec. 30. The initial decision cannot be started until the latter date. If Mr. Honig's appointment is not extended, the record would have to be certified to the Commission. Replies to proposed findings are due today (Monday) in the Bristol contest. It involves competitive applications of WOPI Bristol, Tenn., and WCYB Bristol, Va. With these filings, U5£ the BROADCASTING YEARBOOK! Page 54 -'• November 8, 1954 Broadcasting • Telecasting WTRi SERVING THE ALBANY-SCHENECTADY- TROY TRI-CITY AREA the nation's 29th metropolitan market ANNOUNCES as their exclusive National Representative effective November 1, 1954 November 8, 1954 • Page 55 GOVERNMENT Examiner Honig can commence work on an initial decision. Mr. Honig's initial decision for ch. 2 at Klamath Falls should be forthcoming soon since only one applicant, KFJI, remains, follow- ing drop out of competitor Klamath Falls Tele- vision. Examiner Frederick has four cases in various stages of completion: Pittsburgh ch. 11, Nor- folk-Portsmouth (Va.) ch. 10, Jacksonville (Fla.) ch. 12 and Hastings (Neb.) ch. 5. The Pittsburgh ch. 11 case resumed hearing Tuesday and involves competitive bids of KDKA, WWSW and WJAS. Jacksonville ch. 12, scheduled to resume hearing today (Mon- day), involves WJAX, WPDQ and Florida- Georgia Tv Co. On Wednesday, the surviving bid of KHAS Hastings for ch. 5 comes up for hearing, pending since dismissal of a competi- tive application earlier this year by Strand Amusement Co. Initial decision is in preparation on ch. 10 Norfolk-Portsmouth, involving bids of WAVY Portsmouth and Beachview Broadcasting Co., Norfolk. WBEN-TV Supports FCC Plan to Up Power Limit WBEN-TV Buffalo will file in support of FCC's proposal to lift the 1,000 ft. antenna limitation in eastern Zone 1 to the U. S. maxi- mum of full power at 2,000 ft., it was an- nounced last week by counsel for the ch. 4 outlet, Spearman & Roberson, Washington. WBEN-TV presently is limited to effective radiated power of 54 kw (100 kw is maximum on ch. 4) since its antenna is some 200 ft. above the present 1,000 ft. limit. FCC a fortnight ago turned down the station's request for waiver of the rule pending outcome of the Commission's proposal to lift the ban. Comments on the proposal are due Nov. 26 [B«T, Sept. 27]. Chairman George C. McConnaughey con- curred with Comr. Robert E. Lee in a dissent to the Commission's denial of the waiver re- quest. They felt the petition deserved a hear- ing on its merits. Comr. Rosel H. Hyde said no action should be taken before the proposal is considered. KGTV (TV) Asks Use Of Educational Vhf REQUEST for channel switches in Des Moines, Albany, N. Y., and Washington, D. C, were made last week in petitions for rule-making to the FCC. KGTV (TV) Des Moines, operating since November 1953 on ch. 17, asked the Commis- sion for permission to operate temporarily on reserved, non-commercial, educational ch. 11 in that city for a minimum of three years and until an educational tv station is ready to go on the air. Need for a minimum of three years, KGTV said, is necessary in order to permit amortiza- WNCT is the only TV station com- pletely covering this prosperous Eastern Carolina regional market With farm income from tobacco alone nearly $256,200, 000.00 by October 29, you should be enjoying an ex cellent business in Eastern Carolina. To sell this pros perous regional market most efficiently, buy WNCT— the only TV station completely covering the area. Set count now nearly 90,000 PRIMARY CBS AFFILIATE WNCT channel 9 Operating on 100,000 watts full time A. Hartwell Campbell, General Manager JOHN E. PEARSON CO., NAT'L. REP. JAMES S. AYERS, S. E. REP., ATLANTA Page 56 • November 8, 1954 tion of $120,000 estimated to be required in order to shift from the uhf channel to the vhf wavelength. It said it could make the change over within 45 days after FCC approval. Recounting its battle to bring uhf to Des Moines, KGTV said it spent $35,000 in pro- moting conversions and that 40% of the tv sets in the area are now equipped for uhf reception. KGTV reported 76,500 uhf sets; see [Tele- status, B»T, Nov. 1]. It said that it was losing $10,000 per month, with a 1954 high of more than $35,000 in June. It had cut its losses to slightly over $3,000 a month when the second vhf station began operating in Des Moines, Walter C. Bridges, president of the station, said. This was WHO-TV on ch. 13. First Des Moines station was WOI-TV Ames on ch. 5, operated by Iowa State College and mainly an educational outlet. Offers Air Time There is no application pending for ch. 11 in Des Moines, KGTV said. In order to pro- vide educational service on ch. 11, KGTV said it would make a "standing offer" to local edu- cational authorities to use 8-10 a.m. every day. It would also provide other educational offer- ings through the day, it said. WROW-TV Albany, N. Y., asked the al- location of ch. 10 to Vails Mills, N. Y., 20 miles northwest of Schenectady. The Albany station, operating on ch. 41 and just sold to a group headed by newscaster Lowell Thomas, said the vhf channel could be placed in Vails Mills without disturbing any other allocation. WOOK-TV Washington, grantee of ch. 50 there, asked that ch. 14 be moved from An- napolis, Md., to Washington and that ch. 50 be moved to Annapolis. There is no applica- tion pending for ch. 14 in Annapolis, the Wash- ington station said. FCC Makes Final Grant Of Chicago Ch. 2 to CBS FINAL curtain fell last week on what had long been a bitter fight between CBS and Zenith Radio Corp. for Chicago's ch. 2 when the FCC made final an examiner's initial decision favoring the grant to CBS [B»T, Nov. 1]. The grant followed withdrawal of the Zenith application after CBS agreed to buy the radio-tv manufacturer's transmitter and associated equip- ment for $575,000. Zenith in turn agreed to buy a quarter segment of Omnibus on CBS-TV (Sun., 5-6:30 p.m. EST) for about the same amount [B»T, Oct. 25]. In the Commission's order, WBBM-TV's li- cense was renewed, and modified to ch. 2 in- stead of ch. 4 (the original channel). Also granted was a construction permit for regular operation with 100 kw visual power. CBS bought the facilities of WBKB (TV) on ch. 4 from United Paramount Theatres in 1953 for $6 million. Under the FCC's final tv alloca- tion in 1952, the Chicago ch. 4 station was ordered to change to ch. 2. But, pending since 1948 was Zenith's application for that fre- quency. The Commission dismissed the Zenith application, but after court action, set it for hearing with CBS. The agreement last week obviated the need for a hearing. Mollie Burgess Leaves FCC RETIREMENT of Mollie V. Burgess, since 1946 administrative assistant to FCC Comr. Rosel H. Hyde and with FCC since 1930, was announced last week by Comr. Hyde's office. Mrs. Burgess was feted by Comr. and Mrs. Hyde at a buffet supper Oct. 29. Mrs. Burgess was chief of the Commission's stenographic section from 1938 until her appointment to Comr. Hyde's office. Broadcasting • Telecasting "WE GOT THE RED RIVER VALLEY ALL TO OURSELVES!" WDAY-TV is the only TV station in Fargo . . . the only TV station in the Red River Valley. Our nearest "competitors" are: Minneapolis-St. Paul more than 200 miles Bismarck, N. D more than 185 miles Valley City, N. D more than 50 miles More than that, we don't think we'd have much "competition", even if there were three or four other stations right in our own county. WDAY has been the big attraction around here for over 30 years. In TV, we now have 57 popular local programs . . . 60 of the best shows from IVBC, CBS and ABC . . . more "know-how" than you can shake a stick at (or a tower) ! Ask Free & Peters for the overwhelming facts! WDAY-TV FARGO, N. D. • CHANNEL 6 Affiliated with NBC • CBS • ABC FREE & PETERS, INC., Exclusive National Representatives Broadcasting • Telecasting November 8, 1954 • Page 57 Prosperous Prospectin' IN THE MOUNTAIN WEST KSL advertisers are digging up new customers every day in the Mountain West! Why? Because the market is booming. Besides the fabulous uranium rush, all business is on the in- crease. Salt Lake City, hub of this vast market, boasts a per capita income 13% over the national average . . . a "sales performance" 41% higher!* Unearth new prospects — and sell more to your steady customers. Contact your nearest CBS Radio Spot Sales representative, or call Salt Lake City • CBS in the Mountain West •SRDS Consumer Markets, 1954 GOVERNMENT- LOSING APPLICANTS PROTEST DECISIONS Ft. Wayne and Sacramento television cases are appealed. In each FCC had reversed its examiners on the grounds of newspaper ownership. RIGHT of the FCC to consider newspaper ownership as a significant factor in deciding comparative tv hearings was questioned by Mc- Clatchy Broadcasting Co. last week. McClatchy, loser in the Sacramento ch. 10 hearing to Sacramento Telecasters Inc. [B«T, Oct. 11], filed its appeal in the U. S. Court of Appeals in Washington. At the same time, Anthony Wayne Broad- casting (James V. Fleming and Paul V. Mc- Nutt) filed an appeal with the U. S. Court of Appeals against the FCCs grant of Fort Wayne ch. 69 to WANE Fort Wayne [B»T, Oct. 4]. In both cases, the FCC reversed examiners' initial decisions which favored these two appli- cants. In both cases, the Commission used its principle of diversification as the significant factor in deciding the cases [See "Diversifica- tion: Its Case History," B»T, Nov. 1]. In the Fort Wayne case, the association of Messrs. Fleming and McNutt with the Fort Wayne Journal Gazette and its joint mechani- cal, advertising and business operation with the Fort Wayne News-Sentinel — including forced combination rates for national and classified advertising — was considered to be the vital consideration in favoring the other applicant. Messrs. Fleming and McNutt are principal owners of the Journal Gazette. News Interests Halt Grant In the Sacramento decision, the newspaper and broadcast ownership of the McClatchy interests was counted against the applicant to favor the granting of the opposition con- testant. The McClatchy interests own and publish the Sacramento Bee, the Fresno Bee and the Modesto Bee. They also own KFBK Sacramento, KMJ-AM-FM-TV Fresno, KERN Bakersfield, KWG Stockton and KBEE (DD4 j.uom naziyy Xijm uosdgj ou si ajoj.aq pgu4 uasq J9A9U so\] 41 asnDDaq 4snj 'jaqiuaiuay -aujj4 auo 40 ppy 9144 uj sm3jd J9M04 949|dwco U94 4nd udd — sjdd p|ay puD msjd snjd • • • A4podD3 U04-OC °i S wojj 6uj6udj s>pru4 ot^ 34DJ3do Asm QS" L sjeqwnu mou ^D4S ||az|w 9144 'uaiu XjS HHM ZV61 u! 6U!4JD4S 's^m\ 6u|op jo Xdm ||9zjw 944 s,4Di44 '119144 409 azjs snopu9iu9J4 s\m 40 >|SD4 d 949|dwoD 04 pgjjnbgj X|iJDUjpjo 9UJJ4 9144 4|Dq uj 403 XuDduioD 9144 'ipzjw PJDU09T Ac1 q°! AIM* 9M4 J04 p9U6|S9p X||DID9dS9 '9|Od U|6 DU4D9|9 6uj4DJ9do-^|9s d 6uiXo|dulg apoui-uDiu )sa||D) $#P|jom ai|) jo *JDd s/mziw SDM )D1|)**' WV 3H1 HI dtl *"t ZLS'l MM 01 10 spunod ZSVtZt'l ONIHSHd •qo| Duua,uD A1M)I <*Hi JO} ||3Z!W pjouoa-| Xq pau6is -ap /||opads sdm pasn a|od U|6 }IJpa|3 6ui(DJ3do-^|aS •J3MOi a6ni) Sji)4 uj pasn a^qoo jo l33i 069'8Z P"D J3M|o £1 |auuDLQ au,j' io ouuajuo uio6jadns jaAoj uaapno^ yDil ,,8,8Z 841 jo Buisidj am sdm qo] |Dui^ aij( oj ixafg It's here! The biggest event in the history of television in the Southwest! KWTV has completed its record-breaking tower. It is now on its full authorized power . . . and Oklahomans are finding out just what 316,000 watts of power from a 1,572-foot antenna can do to television watching habits. Thousands of folk within the state . . . and many from beyond . . . are enjoying for the very first time the full and satisfying advantages of Number 1 television reception, programming and know-how. The new KWTV has brought about another important change, too ... a complete revision and revamping of market data and coverage maps. Studies are going on right now. New facts and figures are being recorded each day and complete reports will soon be available that will move fringe areas miles and miles back. Take a look through your files on Oklahoma. Mark any data you have dated before November 1 obsolete. Make room for new data about a new market created by the new KWTV ... the most powerful sales medium in the Oklahoma market today. Fred L. Vance, Sales Manager Edgar T. Bell, General Manager AFFILIATED MANAGEMENT, KOMA, CBS RADIO Represented by AVERY-KNODEL, Inc. OKLAHOMA'S TELEVISION STATION completely equipped by RADIO CORPORATION OF AMERICA All control room equipment at KWTV is RCA. The director at the studio control console handles the camera switching with RCA model TS20A relay switches. Shading for studio and film shows, special effects, split screen work, etc., is handled from the master control room, also RCA equipped. KWTV's giant 50,000 watt, model 50TTAH transmitter is the last word among RCA high powered transmitters, meeting all the lat- est FCC requirements. It features the new air-cooled tubes and is designed for color transmission. KWTV's projection room includes three 16mm new type RCA TP6A motion picture projectors, two RCA slide projectors and a grey telop. One of the new features is the automatic changing of lamps in the projector in case of a burned out lamp. JON*'* II at KWTV Channel 9 Oklahoma City Saturation Coverage with RCA's 50KWVHF and High-Gain Antenna KWTV is another high-power VHF station "on-air"— and delivering satu- ration coverage! And like most high- power VHF stations, KWTV does it with an RCA "Fifty" and an RCA High-Gain Superturnstile Antenna. Here's why more than SIXTY high- power stations have selected RCA's "Fifty": RELIABILITY. RCA 50-KW equip- ments are built to operate with "day-in day-out" reliability. (Ask any of the RCA-equipped 50-KW VHF stations already on air.) CONSERVATIVE DESIGN. RCA 50-KW VHF's deliver a full 50 kilo- watts of peak visual power— measured at the output of the sideband filter. You get full power output on both monochrome — AND COLOR — with power to spare! SATURATION COVERAGE. An RCA 50-KW VHF, operated in conjunction with an RCA Superturnstile Antenna, is capable of "flooding" your service area with STRONG SIGNALS -close in and jar out! With standard anten- nas, RCA 50-KWs can develop 316 KW ERP — with power to spare. AIR-COOLED. RCA 50-KW VHF's are all air-cooled. You save on installa- tion costs and maintenance. Visual and. aural P.A.'s use conventional RCA power tetrodes (Type 6 166). MATCHED DESIGN. RCA 50-KW VHF's are "systems-matched" to de- liver peak performance in combination with RCA 50-KW antenna systems. COMPLETE SYSTEM. RCA supplies everything in system equipment to match the RCA "50-KW" precisely; Antenna, transmission line, fittings, tower, r-f loads, diplexers — and all other components needed to put a 50-KW VHF signal on the air. Take advantage of RCA's 25 years' ex- perience in designing and building high-power equipment. Ask your RCA Broadcast Sales Representative to help you plan a completely-matched high- power system. In Canada, write RCA Victor, Ltd., Montreal. RCA High-Gain Superturnstile Antenna (TF-I2BH) RCA PIONEERED AND DEVELOPED COMPATIBLE COLOR TELEVISION STATIONS Dunbar to WERE Cleveland As General Sales Manager CHARLES A. DUNBAR, account executive with CBS Radio Spot Sales, has been named general sales man- ager of WERE S^HHHHEk Cleveland, effective jjn^plP WK Nov. 1. Mr. Dunbar has been associated with the CBS Spot Sales organization for the past year, and before that was with the WOR New York sales depart- ment for about two years. He is a grad- uate of Fordham U., served in the Navy during the war, and then was with International Business Machines for four years. Local, Live Colorcasts Inaugurated by WBAL-TV LIVE LOCAL color television was inaugurated by WBAL-TV Baltimore last Thursday with a five minute colorcast during the hour-long Homemakers Institute, conducted by cooking expert Mary Landis. John Wilner, vice president in charge of en- gineering, handled production. Color shades were "excellent," the station reported. The next WBAL-TV local colorcast will be held Nov. 17 when Sylvester L. (Pat) Weaver, president of NBC, is scheduled to address the MR. DUNBAR Advertising Club of Baltimore on color tv. The Homemakers Institute will be telecast in color for the full hour and will feature, among other things, a fashion show based on the December issue of Good Housekeeping. Ken Carey Named Manager Of AM Sales S. F. Office OPENING of a San Francisco office by AM Radio Sales Co. has been announced by KMPC Los Angeles, one of six stations represented by the firm. Ken Carey, KMPC account executive, has been named manager of the office. Mr. Carey is succeeded at the station by Jack Mulli- gan, formerly account executive-sales manager for KLAC Los Angeles. With the opening of the new office, Robert Block, who has been West Coast representative for AM Radio Sales, will become Los Angeles manager with offices at KMPC. Stations represented by the firm, in addition to KMPC, are KOOL Phoenix, KOPO Tucson, WIND Chicago, WLOL Min- neapolis and WMCA New York. MR. CAREY MR. MULLIGAN KILO "The Valley Address of CBS" ▼ announces EVBRETT- MeBNNEY inc. A$ NATIONAL REPRESENTATIVES' CBS Radio Spot Sales Salutes Grady Cole STAFFS of the New York and Chicago offices of CBS Radio Spot Sales joined in a closed circuit salute last week to Grady Cole [Our Respects, Nov. 1], WBT Charlotte, N. C, radio personality who is celebrating his 25th anniversary with the station. Highlight of the event was the appearance of Adrian Murphy, CBS Radio president, to offer congratulations on behalf of the network. The three-way tribute climaxed "Grady Cole Week" and a series of nationwide radio salutes to Mr. Cole. Closed circuit facilities of CBS Radio were used to connect Chicago and New York. CBS executives who took part in the broadcast in addition to Mr. Murphy were: Henry R. Flynn, general sales manager in New York for CBS Radio Spot Sales; Chick Allison, eastern sales manager; Wendell Campbell, vice president of CBS Radio in charge of station administration, and Gordon Hayes, western sales manager. KSTP-AM-TV Names Rosene; Brazzil Moves to WJIM-TV MARVIN L. ROSENE, who joined KSTP St. Paul last Jan. 1 as regional sales manager for radio, has been appointed general sales man- ager for KSTP-AM-TV, it was announced last week by Stanley E. Hubbard, president and general manager of KSTP Inc. Mr. Hubbard said appointment follows resig- nation of William R. Brazzil, Minnesota sales manager for KSTP-TV, who becomes general sales manager at WJIM-TV Lansing, Mich, (see story page 78). Karl A. Plain, formerly national sales manager, has assumed new duties as sales development manager for KSTP radio. Mr. Rosene has been in radio since 1947 when he joined the local sales department of WHBF Rock Island, 111. He later became na- tional sales manager for the station. In 1946 he was sales manager for WQUA Moline, 111., and then served as general manager for sev- eral midwestern stations. MR. ROSENE MR. BRAZZIL KTSA-AM-FM Names Raymer KTSA-AM-FM San Antonio, whose acquisi- tion by O. R. Mitchell Motors Inc. from the San Antonio Express for $175,000 was ap- proved a fortnight ago by the FCC [B«T, Nov. 1], will be represented nationally by Paul H. Raymer Co. effective immediately, according to Charles D. Lutz, who continues as manager under the stations' new ownership. WOR-AM-TV's Menkin Quits LAWRENCE MENKIN has resigned as pro- gram director of WOR-AM-TV New York, it was announced last week, in a move attributed to "the trend toward programming of top- grade feature films on WOR-TV." No replace- ment for Mr. Menkin is anticipated. Page 76 • November 8, 1954 Broadcasting Telecasting KMBC-TV Completes New 1,023-Ft. Transmitter Tower THE top section of the tower at KMBC- TV Kansas City, Mo., is put in position 1,023 ft. above its base section and 1,079 ft. above av- erage terrain. KMBC-TV Kansas City, Mo., announces the completion of its new tall tower Oct. 27 with the raising into place of an 80-ft. antenna, weighing 8,- 000 pounds. The new structure is 1,023 -ft. tall. Construction of the tower began Sept. 12 when the base section was set in place. Ch. 9 KMBC-TV expects to operate at full 316 kw shortly when co- axial cables will be installed linking the tower with a new RCA transmitter, John T. Schilling, gen- eral manager, has re- ported. The station said consulting engi- neers have predicted the strengthened sig- nal will be received 85 miles away and 150 miles away in fringe areas. NBC Spot Sales Meeting Hears Sweeney's Answers ADDRESSING some 50 promotion, publicity and merchandising executives of NBC Spot Sales and the stations it represents, BAB Presi- dent Kevin Sweeney last week called for more "exciting" programming and more aggressive selling and promotion as answers to radio's current "problem." He told the group, gathered for its third annual meeting in New York under NBC Spot Sales' guidance, that radio executives should recognize rather than ignore the fact that they face problems, but that they must also realize that intelligent, imaginative operation and pro- motion will solve them. Mr. Sweeney said radio men should develop and sell programs that will excite attention, and stop selling "bar charts on how cheap" radio is. They should sell and promote "what we have," he continued, noting that "there are no people to reach that we don't reach." He scored broadcasters' "constitutional in- ability to part with our money for promotion," and advised stations to abandon their emphasis on claims of "being first" in favor of logical, consistent, specific and regularly displayed pro- motion and advertising themes. Moreover, he maintained, stations must "remember who our competition is" — printed media — and concen- trate their fire on them instead of raiding each other. NBC Spot Sales leaders conducting the open- ing sessions included Thomas B. McFadden, di- rector of national spot sales; H. W. Shepard, manager of new business and promotion; Max E. Buck, merchandising director; Mort Gaffin, advertising manager, and Robert F. Blake, pub- licity director. O Perkins ouys a pig — and gets some first-hand information on what the American meat packing industry does to earn its keep. | "Why is it," Mr. Perkins asked 'his wife," that you pay more than twice as much for pork chops as porkers are bringing on the farm? We will buy a whole pig — have pork chops more often and save a lot of money, too." Q There is quite a bit of difference 'between pork on the hoof and pork in the refrigerator. He had to hire somebody to turn the pig into eatin' meat. C After cutting up, the 180 lbs. of 'pork had shrunk to only 135 lbs. of meat cuts — only 10 lbs. of which were center cut chops. The hams still had to be cured, bacon smoked and sliced, sausage made. 2 So Mr. P. drove to the country, 'bought a very choice 240-lb. pig (he hadn't known they ran so big). He also found out that . . . 4 When it was dressed, his 240-lb. 'pig had shrunk to only 180 lbs. It still had to be turned into kitchen cuts by somebody skilled at that sort of thing. fa "I much prefer to be able to pick 'and choose just the cuts I want — when I want them," said Mrs. Perkins. "With packers and re- tailers on the job, I know any cut I want will be available when I want it." AMERICAN Headquarters, Chicago MEAT INSTITUTE Members throughout the U. S. Broadcasting Telecasting November 8, 1954 • Page 77 STUDY OF RATINGS ESSENTIAL— VENARD Representative firm president tells RTES timebuyers should familiarize themselves with and study rating services. TIMEBUYERS will be doing themselves, their agencies and the broadcast media a service if they get all the facts about each rating service and familiarize themselves with all the different rating services, Lloyd G. Venard, president of the sta- tion representation firm of Venard, Rin- toul & McConnell, advised a Radio & Television Execu- tives Society lunch- eon group last Tues- day. The luncheon was the second in a series in the RTES' "Time- buying and Selling Seminar." Other panel speakers were Thomas J. Lynch, media buyer of Young & Rubicam, and Dr. E. L. Deckinger, vice president and research director, The Biow Co. Moderator was Mary McKenna, WNEW New York research and sales development director. Theme of the panel was the "pitfalls and pratfalls" in audience research, which was broken down into "MUC" — standing for mean- MR. VENARD The best way to sell the KANSAS FARM MARKET use the KANSAS FARM STATION WIBW CBS RADIO in Topeka Ben Ludy, Gen. Mgr.. WIBW. WIBW-TV. KCKN Rep. Capper Publications, Inc. ing, use and calculations — of ratings. Ratings, which measure things, differ because they all measure different things, the speakers pointed out. They stressed that not just one rating of a program should be used and that the type of audience also must be studied in addition to the number of people reached by the program. When using ratings for "calculations" many "pitfalls" are encountered including blind usage of them and mixing of numerical ratings which stand for different things (i.e., average audience, total audience, average audience tendency, peak of performance etc.), they agreed. Mr. Venard described some of the errors in buying local "spot" on radio or tv as: failure to take into account statistical variation, pro- gram changes, date of surveys, number of calls for a certain period of time made during the survey, and buying on "ratings but forgetting the product or product use." Mr. Venard also warned of the difference in announcements — purchased for sales impact — and IDs or chain- breaks which, he said, are purchased usually as reminders. Failure to remember that radio's "at-home audience" does not include auto, extra-room and beach listening also can be a "pitfall" for the timebuyer, he said. WABD (TV) Names Crawford Sales Mgr. APPOINTMENT of William Crawford, for- merly sales manager of WOR New York, as sales manager of DuMont's WABD (TV) New York was announced last week by George L. BarenBregge, re- cently-named man- ager of the station [B»T, Sept. 27]. Mr. Crawford succeeds Larry Wynn, who resigned several weeks ago. Mr. Crawford was associated with WOR for 13 years, having joined the station in 1941 as assistant promotion manager. In 1943, he was appointed an account executive for the station's sales depart- ment, and in 1951 was elevated to sales man- ager. He began his career as a copywriter for the J. Walter Thompson Co. in 1940. Phillips Succeeds Woodworth As General Manager of WFBL APPOINTMENT of Charles F. Phillips, com- mercial manager of WFBL Syracuse, as general manager of the station was announced last week by Oscar F. Soule, president. He succeeds Samuel Woodworth, who died Oct. 23 [B«T, Nov. 1]. Mr. Phil- lips has been with WFBL since 1924. He has worked in the engineering, an- nouncing, producing, programming and selling departments of the station. In the broadcast- ing field, he is a member of the 20-year club of the Pioneers of Radio and the Station Advisory Board for the Crusade for Spot^ Radio. MR. CRAWFORD MR. PHILLIPS McConnaughey Speaks At WJIM-AM-TV Fete BROADCAST stations and networks "have been going out of their way to equalize time in the political campaign," FCC Chairman George C. McConnaughey said Oct. 31 during a visit to the new million-dollar WJIM Country House at Lansing, Mich. [B«T, Nov. 1]. Making his first official visit to a commercial radio-tv plant, Chairman McConnaughey par- ticipated in an inaugural program that included Eddie Fisher as m.c, Janis Page, the McGuire Sisters, the Tommy & Jimmy Dorsey orchestra, George Gobel and Bud & Cece Robinson. Harold F. Gross, WJIM-AM-TV president, and Howard K. Finch, vice president, took part in the program. Chairman McConnaughey said the Commis- sion "wants to lean over backward to let both sides be heard during campaigns." He added, however, that the FCC "can't force people to give time willy nilly." He said both sides in a campaign tend to feel at various times that they are not getting equal treatment. "FCC is designed to regulate, but not to tell people what to do," he said. Taking part in the ceremonies was William R. Brazzil, currently of KSTP-AM-TV St. Paul, who joins the WJIM organization next week as general sales manager. The WJIM Country House was five years in the planning and building stage. It combines strictly modern architecture with warm, living- room decorations. All draperies and rugs were specially woven and contain symbolic patterns. Many of the antique pieces found around the plant were selected in Europe by Mr. Gross, with the entire decor based on a valuable early French Provincial table-top desk. REPRESENTATIVE PEOPLE Emery G. Richmond, in charge of radar defense for Montreal area in Royal Canadian Air Force reserve, to Radio & Television Sales Inc., Montreal, as manager. Vincent Meade, assistant director of research, CBS Radio Spot Sales, N. Y., and Fred Nassif, merchandising manager, Galen Drake-House- wives Protective League programs, WCBS New York, appointed account executives for WCBS in N. Y. office, CBS Radio Spot Sales; Peter Storer, WJBK-AM-TV Detroit, to CBS Radio Spot Sales as account executive. Robert P. Cronin, sales staff, W. J. Fitzpatrick & Assoc. (trade magazine and newspaper rep- resentative), Chicago, to Hoag-Blair Co., same city, as account executive. Robert W. O'Brian, formerly midwest sales manager, United Artists Television Corp., Chi- cago office, to Harrington, Righter & Parsons Inc., Chicago office, as account executive. David Alan Harris, manager, George W. Clark Inc., N. Y., to sales staff, Adam Young Tele- vision Corp., same city. A. Gifford Eager Jr., formerly with WFTL-TV Fort Lauderdale, Fla., to tv sales staff, George P. Hollingbery Co., N. Y. Page 78 • November 8, 1954 Broadcasting • Telecasting TV net* Changing the television network so that it can carry color pictures is a big job— one that is still going on. Black and white pictures are easy to handle by comparison. But color requires three times as much informa- tion. And all of it must reach every point on the network at the correct level and without being changed. Otherwise, the actress might have purple hair instead of red. To keep the colors true, equalizers are added at many locations along the network, and more amplifiers are installed to boost the signal. Hundreds of technicians have been trained in color techniques and many more are being taught to maintain and adjust the added equipment to exact standards. Already more than 36,000 channel miles in the nationwide television network have been adapted for color transmission, as the Bell System continues to keep pace with the industry's rapidly expanding needs. BELL TELEPHONE SYSTEM PROVIDING TRANSMISSION CHANNELS FOR INTERCITY TELEVISION TODAY AND TOMORROW Broadcasting Telecasting November 8, 1954 • Page 79 STATIONS MR. BATTISON STATION PEOPLE John H. Battison, formerly education director, National Radio In- stitute, Washington, to CHCT-TV Cal- gary, Alta., which began operation Oct. 8, as general man- ager. William Rambo, sales representative, KOVR (TV) Stock- ton, Calif., appointed general sales man- ager; Marshall Plant, formerly with KPIX (TV) San Francisco, appointed sales service manager, KOVR. Marian Komar, KLAS-TV Las Vegas, appointed sales manager. Robert B. Rierman, salesman, WCPO Cincin- nati, appointed radio sales manager. J. H. Lawson, for- mer owner-operator, KBKW Aberdeen and KWNW We- natchee, both Wash., to KCSB San Ber- nardino, Calif., as sales manager. French Ferguson Jr., producer, W O A I - TV San Antonio, Tex., promoted to program and production manager; John Gillies returns to WOAI-AM-TV. MR. RIETMAN John Maynard Wilson, TV Omaha, appoint- ed local sales man- ager; George Car- penter III, sales co- ordinator, appointed to sales staff; Jack Silver, technical staff, succeeds Mr. Carpenter. Jack Mazzie, pro- duction manager, WREX - TV Rock- ford, 111., promoted to program director, succeeding E 1 d o n local sales staff, WOW- MR. WILSON Anspach, who has moved to WTVW (TV) Mil- waukee; Rod MacDonald, formerly operations director, WLWD (TV) Dayton, Ohio, succeeds Mr. Mazzie; George Raubacher appointed sports director, succeeding Bill Sheil; Dick Peck, WOW-TV Omaha, appointed assistant engineer, succeeding Bob Truscott, who has moved to WTVW. E. Frederick Griffith Jr., formerly with WRFC Athens, Ga., ap- pointed commercial manager, W B M L Macon, Ga. Jack Besse appoint- ed business develop- ment director, KOA Denver. Jimmy Clark, musi- cian and arranger, WJR Detroit, ap- pointed musical di- rector. MR. GRIFFITH Mark Dean, formerly assistant promotion man- ager, WGLV (TV) E a s t o n , Pa., to WFMZ-TV Allen- town, Pa. (scheduled to begin operation shortly), as promo- tion and merchandis- ing manager. Marjorie Rogers, program sales staff, KRNO San Bernar- dino, to KGB San Diego, as suburban sales representative. MR. DEAN A. H. Bates, assistant auditor, Westinghouse Broadcasting Co. headquarters, Phila., super- vising all WBC payroll activity and KYW and WPTZ (TV) Philadelphia station auditor, has had duties realigned to devote fulltime to WBC headquarters; Robert G. Peters, formerly chief accountant, WPTZ, appointed station auditor; Edward Kane, accounting dept., KYW, pro- moted to station auditor. Jack Butler, sales service representative, KLAC Hollywood, appointed account executive. Lester J. Mallets, advertising manager, Charles Antell, Baltimore, to New York sales staff, WATV (TV) Newark, N. J. John C. Wilson, formerly cameraman, WTOV- TV Norfolk, Va., and Henry F. Connally Jr., formerly transmitter operator, WEAT West Palm Beach, Fla., to engineering staff, WJNO- TV there. Dolf Droge, formerly with WWSO Spring- field, Ohio, to WLW Cincinnati as disc m.c. another All MONT Multi-Scanner now serving... KCJB-TV MINOT, N. D. MR. DICKEY Richard E. Thompson and Emery L. Chase, KSON San Diego, appointed program director and assistant station manager, respectively. W. Perry Dickey, formerly program manager, WOAI-AM-TV San Antonio, Tex., to KOMA-KWTV (TV) Oklahoma City in same capacity. John Fisher appoint- ed program director, KCHA Charles City, Iowa. J. Ross McPherson, engineering staff, WLWA (TV) At- lanta, Ga., to WEAT-TV West Palm Beach, Fla. (target date: Jan. 1), as chief engineer; Ed J. Hennessy, WDAK-TV Colum- bus, Ga., to WEAT-TV as sales manager; Peter Cole, disc m.c, WEAT, becomes program direc- tor, WEAT; Warren MacAlIen, newspaperman and public relations consultant, to WEAT-AM- TV as promotion and public relations director. Robert C. Norman to announcing staff, WSYR Syracuse; Suzanne Eckermann to film busi- ness staff, WSYR-TV. Larry Alexander, announcer-actor, WLS Chi- cago, to KHJ Los Angeles. David Nowinson, Hollywood free-lance writer- producer, to promotion-publicity staff, KABC there; Elroy Hirsch, sports director, KABC, and offensive left end, L. A. Rams professional football team, announces retirement from active football play at current season end. Jack Linkletter, son of Art Linkletter, starts duties as host of one-hour weekly KNX Holly- wood Jack Linkletter's Teen Club program. Helen Morris to accounting staff, KYW Phila- delphia. George H. Jephson to WDRC-AM-FM Hart- ford, Conn., as assistant secretary to commercial manager; Arline Kaiser, formerly with Capitol Records, Hartford, Conn., office, to WDRC- AM-FM. Stover Morris Jr., commercial manager, WDVA Danville, Va., appointed to National Commit- tee on Education and Scholarships, American Legion. Fae Rice, associate director of continuity, WLAC Nashville, Tenn., and president, Sorop- timist International of Nashville, was radio in- dustry delegate to 17th Conference of Socrop- timist International Assn., Southern Region, held in October at Seelbach Hotel, Louisville, Ky. Ralph L. Ketterer, chief engineer, WILY Pitts- burgh, and operator, amateur W3VPK, elected president, Amateur Transmitters Assn. of Pitts- burgh. Lawrence Creshkoff, assistant manager, WGBH (FM) Boston, father of girl, Margaret Michele, Oct. 20. George Ball, public affairs director, WHLI Hempstead, N. Y., father of girl, Randi Ellen, Oct. 18. Bob Gilmore, cameraman, WJNO-TV West Palm Beach, Fla., father of girl, Karren Eliza- beth, Oct. 15. John P. Foster, announcer, WWNY-WCNY-TV Watertown, N. Y., father of boy, John Kent, Oct. 13. REPRESENTATIVE APPOINTMENT WVEC-AM-TV Norfolk-Hampton, Va., ap- points Avery-Knodel Inc., N. Y. Page 80 November 8, 1954 Broadcasting Telecasting Radio, Tv Can't Substitute For Educ. Process — Brownell EDUCATION- NEITHER radio nor television is a substitute for the educational process — "there are no quickened means by which we can acquire knowledge, skills, attitudes beyond our com- prehension level," according to U. S. Commis- sioner of Education Samuel Miller Brownell. Mr. Brownell in his Oct. 29 speech at the National Assn. of Educational Broadcasters convention in New York also noted that "on the positive side, the saving of time, the ability to create space and the use of accumulated skills of many people, who through research, writing and production have brought a valuable program to a classroom prepared to receive it. is an invaluable aid to teaching." He suggested ^ that the technicians solve the problem of when to use radio or tv in education. "It is surely not economical to merely photograph a radio program, as it would seem futile, also, to pro- duce a television program for sight alone or merely for its sound," he said. Educational Tv Needed, U. of III. Trustees Say A STATE-SUPPORTED educational tv station for the U. of Illinois is "highly desirable if not essential," its trustees told the Sangamon County Circuit Court in Springfield last Mon- day. The trustees argued for a tax-supported sta- tion in reply to a suit filed some weeks ago by an Evanston (111.) restaurateur, Stephen Tur- kovich. The suit, which specifically opposes the allocation of $24,000 from the university's 1954-55 budget for educational television, is backed by the Illinois Broadcasters Assn. University trustees claimed that residents of Illinois will suffer "irreparable loss" if the pro- posed station is not constructed and operated. They maintained the outlet is needed to train students for television careers, future video re- search and produce educational tv fare. The university received a grant for ch. 12 on Nov. 4, 1953. Proposed call letters are WTLC (TV). No target date has been set. W. C. SWARTLEY (I), general manager of WBZ-TV Boston, on behalf of WBZ-AM- TV presents a $1,000 check to Dr. Harold Case, president of Boston U., for a fel- lowship to be given to a man interested in communications who will attend the university's school of public relations and communications. The money for the fel- lowship was given to the Westinghouse stations by the duPont Awards Founda- tion for "service to the American people." Broadcasting • Telecasting EDUCATION PEOPLE Nazaret Cherkezian appointed assistant to di- rector, office of radio-tv for New York U., N. Y. Charles A. Scarlott, former editor, Westing- house Engineer, house organ, Westinghouse Electric Corp., Pittsburgh, and co-author, "Fundamentals of Radio," to Stanford Re- search Institute, Palo Alto, Calif., as technical information services manager. Elizabeth E. Marshall, assistant radio-tv direc- tor, Chicago Board of Education, appointed to Defense Advisory Committee, Women in the Services. Miss Marshall's appointment is for three years. — PROFESSIONAL SERVICES — SHORTS Bob Wolcott & Assoc. (public relations), L. A., moves to 1308 Wilshire Blvd., telephone re- mains Dunkirk 5-1439. W. R. Simmons & Assoc. Research Inc., N. Y., moves to new quarters at 270 Park Ave. PEOPLE Frank S. Goodwin, former public relations di- rector, National Production Authority, L. A., and Earl A. Hoose Jr., corporate public rela- tions dept., Lockheed Aircraft Corp., Burbank, Calif., to Bob Wolcott & Assoc. (public rela- tions), L. A., as account executives. Len Allen appointed merchandising director, American Merchandising Organization, Phila. EKOM THE GOOD EARTH $1,31 1 411*11 tiff One and one-third billion dollars! That's the buying power from products of the soil alone within WIBW-TV's lOOmv contour. Even without the scores of other sources of income, it's a market well worth going after. WIBW-TV is the open door to this market ... to more than 119,000 families* long familiar with our call letters and personalities. Add the terrific impact of video to this established acceptance and you get REAL SALES ACTION. We've got a stack of success stories to prove it. Ask any Capper Man. * Excluding Kansas City and St. Joseph, Missouri. CBS-DuMONT-ABC Interconnected The Kansas View ftint TOPEKA, KANSAS Ben Ludy, Gen. Mgr. WIBW & WIBW-TV in Topeka KCKN in Kansas City November 8, 1954 • Page 81 ■ PERSONNEL RELATIONS AFM, FILMMAKERS, NETWORKS AGREE AMERICAN Federation of Musicians and ABC-TV, CBS-TV, NBC-TV, and four top film producers last fortnight completed negotia- tions for a new film agreement with respect to the music performance trust fund that will be in force for five years, retroactive to last Feb. 1. An AFM spokesman estimated that the fund will receive about $1 million to distribute this year among unemployed members of the union. One significant concession gained by the net- works and film producers, it was reported, was the elimination of a clause in the old agreement, which expired last Jan. 31, under which signa- tories could produce only films using "live" musicians and therefore were required to con- tribute to the trust fund. Under the new agree- ment, signatories may utilize a canned sound- track and in that eventuality they need not contribute to the fund. Signatories to the agreement are CBS-TV, NBC-TV, ABC-TV, Desilu Productions, Studio Films, Walt Disney Productions and Ziv Tele- vision Programs. It provides for a payment to the fund of 5% of the gross revenue received from the sale of the tv films, or 5% of the station time charges, whichever is less, on spon- sored films. On sustaining films, the first run on any station is free, but payment to the fund on each subsequent run will be on the basis of 2% of the film's production cost. WGA May Take Action On Communist- Question WITNESSES before congressional committees who "defiantly" admit communist party mem- bership, or seek refuge behind the Fifth Amend- ment to avoid such admission, will be in- eligible to join or remain in the Writers Guild of America if a constitutional amendment now before the group's members is passed at a Hollywood election meeting Nov. 17. Executives of Writers Guild of America West, Hollywood, told B»T the amendment was "carefully phrased" by Borden Chase, Hol- lywood screen writer. The amendment also provides those reluc- tant witnesses who later "freely" testify before such committees on communist activities or membership, or swear that they are no longer members, or deny such membership under oath, will not be barred from WGA. Another constitutional amendment under consideration would reduce make-up of branch boards (radio, tv and screen). A third pro- posed amendment, which would permit estab- lishment of iniation fees not to exceed $50 among various membership classifications, re- quires further consultation with Writers Guild of America East, New York, WGAW said. Mail voting on both WGAW officers and constitutional amendments is now in progress, with supplemental in-person votes allowed at Cares for Its Own TOTAL of 490 claims, amounting to about $238,500 in insurance indemnities resulting from accidental injuries to American Guild of Variety Artists' members have been processed by AGVA's Welfare Trust Fund since crea- tion of the fund in November, 1952, Nat Abramson, trust fund chairman, has reported. The fund has terminated and paid 262 injury claims, and two — paying $7,500 each — claims for accidental death. Seventy AGVA members are now re- ceiving indemnities because of injuries at work, or in going to, or returning from appointments connected with their jobs, he said. the Nov. 17 meeting in Hollywood by those who fail to cast mail ballots. Also on the agenda are annual reports and statements of temporary WGAW officers; re- ports on radio staff writer contract negotiations and major motion picture producer contract negotiations — including release of theatrical films to video; forecast on the outcome of cur- rent tv network negotiations, based on NLRB certification election and other factors; explana- tion of new California Employment Depart- ment regulations regarding unemployment and disability insurance; discussion of extending and adapting present Screen Writers Guild credit arbitration system to radio-tv, and ap- proval of a permanent WGAW executive direc- tor and counsel. Film Council, ATFP Meet To Settle Supervisor Strike REPRESENTATIVES of the Hollywood AFL Film Council and the Alliance of Tv Film Pro- ducers will meet in Hollywood today (Monday) in an effort to settle the strike of the Screen Supervisors Guild against the Alliance. A meeting was set at the council's request after an SSG delegation sought council inter- vention last week. Since Oct. 25, the Guild has merely refused to service ATFP members, but has not established picket lines. Dispute centers around pay rate, with the Alliance demanding the lower major studio scale, while SSG contends that tv work is not steady enough to justify this scale, and that a higher scale should prevail. At today's meeting, attorney Dean F. John- son will represent the Alliance, while Ralph Clare, Studio Drivers Union head and Film Council president, and George Flaherty, last Hollywood international representative, will speak for the council. UTHBAST 1 1 33 SPRING ST., N. W. TELEPHONE - - ELGIN 0369 — FOR ALL BROADCAST EQUIPMENT NEEDS — AFM Local 802 Sets Up Free Music Program in N. Y. DETAILS of a plan whereby insurance com- missions from its welfare fund will be channeled into a separate corporation to be used for community cultural purposes, particularly to provide free music in New York, have been announced by Local 802, American Federation of Musicians (AFL). Al Manuti, president of Local 802, said a corporation known as the Musician's Service Corp. has been licensed by the Insurance De- partment of the State of New York, and it will use commissions to pay for free public music performances of all types, including concerts for various civic and charitable groups and possibly radio broadcasts to encourage "live" music. Local officials, Mr. Manuti said, hope to en- courage private groups to make matching ap- propriations for free public musical perform- ances. He added that it was the belief of the local that such activities will promote "live" music and create more employment opportuni- ties for members. NLRB Drops RTDG Charge Against Tribune' Stations UNFAIR labor practice charge filed against WGN Inc. (WGN-AM-TV Chicago) by the Radio-Television Directors Guild in September last week was dismissed by Region 13 of the National Labor Relations Board. The guild's Chicago local had accused WGN Inc. of re- fusing to bargain for tv directors last Septem- ber and the case was referred to a field ex- aminer for investigation [B«T, Sept. 13]. The Chicago Tribune outlets argued that the em- ployes were supervisors and thus not subject to the National Labor Relations Act. The dis- missal hinged on this aspect as reflected in other board decisions. WGN-AM-TV has an- other case before NLRB involving charges that AFTRA refused to bargain in good faith prior to current local negotiations. Opposition Develops in SAG Balloting for Board Positions WITH no opposition candidates in the current Screen Actors Guild annual election, incum- bent President Walter Pidgeon, First Vice Pres- ident Leon Ames, Second Vice President John Lund, Third Vice President William Holden, Recording Secretary Paul Harvey and Treas- urer George Chandler will remain in office. However, opposition has developed to a 15- man slate selected by official SAG nominating committee for 15 posts on the union board of directors, with entry of nine independent candi- dates in the race. Independents Tristam Coffin, G. Pat Collins, Raymond Hatton, I. Stanford Jolley and Harry Lauter will oppose the of- ficial nominees Hillary Brooke, Chick Chandler, Nancy Davis, Rosemary DeCamp, Ann Doran, Frank Faylen, Robert Keith, Frank Marlowe, Juanita Moore, Gil Perkins and John Russell (all for three-year terms); Terry Frost and Gene Reynolds will run against Irving Bacon, Ted DeCorsia and Regis Toomey (for one- year terms); and Jack Santoro will compete against Philo McCollough and Dorothy Phillips (for three-year term). Philip Ober, two-year term official nominee, will have no opposition. Results of mail balloting is to be announced at annual membership meeting in Hollywood Nov. 12, SAG stated. Page 82 • November 8, 1954 Broadcasting • Telecasting A NEW PHILCO TV RELAY W 4000^ EkP! FOR REMOTE PICKUP AND S-T-L Monochrome and full NTSC color Multi-band service . . . 5925-7425 mc Sound channel meets FCC specifications Transmitter and 2' Parabola Transmitter Control and Power Supply Broadcasters! Here is the latest in TV remote pickup and S-T-L equipment ... a Philco TV relay unit which gives you an ERP*of 4000 watts (using 4' parabola) . . . noise-free transmission and reception . . . and occupies no more space than present monochrome units supplying only one-tenth the power ! Heart of this new Philco Microwave equipment, Model TLR-3, is a reliable klystron— the one used in Philco multi-channel communications equipment — which provides a full watt of transmitter output. Use of interchangeable klystrons permits maximum efficiency in covering frequency ranges between 592 5 and 742 5 mc. RF units are completely weatherproof and all units are suited to rack mounting in fixed installations. A light weight portable tripod is available for mounting transmitter RF and receiver RF assemblies in the field. Get information on this new Philco TLR-3. Write Philco, Dept. BT today. * EFFECTIVE RADIATED POWER Built-in frequency monitors Completely weather-proofed RF heads Protective voltage interlocks Relay rack and suitcase mounting ■ Receiver Control Unit Receiver Power Supply Unit fP^f% PHILCO CORPORATION ^ QUALITY ^ GOVERNMENT & INDUSTRIAL DIVISION • PHILADELPHIA 44, PA. NETWORKS LINUS TRAVERS LEAVES YANKEE NETWORK MR. TRAVERS Executive vice president, famed for editorializing stand, will enter promotion, merchan- dising and sales field. LINUS TRAVERS, executive vice president of Yankee Network, resigned Thursday, effec- tive Dec. 1. Mr. Travers had been in radio over a quarter- century, becoming a leading figure in New England net- work and station operation. He said he planned to enter a new field after the first of the year, specializing in radio and tv sales, promotion and mer- chandising activity for radio-tv stations as well as for agen- cies and advertisers. Mr. Travers gained national attention a decade-and-a-half ago by his aggressive han- dling of news and special events and his insist- ence on the right of radio to editorialize. His activity in a local political campaign was a factor in the FCC's famed Mayflower decision banning editorializing. This decision later was abandoned by the Commission. He had served many years as active director of Yankee Network in New England. Yankee THE SPOTLIGHTS ON WE HT IN THE EVANSVILLE MARKET THRIFTY FIFTY PARLAYS CBS ADJACENCIES INTO CASH SALES No rash promises. No fabulous claims . Realistically scaled rates deliver the Evansville, Indiana market which we serve, and serve well, giving unduplicated CBS-TV coverage an area isolated from VHF REPRESENTED Nationally by MEEKER TV, Inc. Regionally by ADAM YOUNG Sf. Louis, Mo. W E H T <*°nnel 5 0 became a General Teleradio property several years ago. It was believed that Norman Knight, who resigned as manager of DuMont's WABD (TV) New York some time ago to accept another managerial post then not identified [B»T, Sept. 27], would succeed Mr. Travers at Yankee. Mr. Knight was replaced at WABD by George L. Barenbregge. ABC-TV Set to Lose $1.8 Million on NCAA ABC-TV network will lose an estimated $1.8 million on the sports package it bought from the National Collegiate Athletic Assn. for $4 million, according to a Nov. 4 Associated Press story by Hugh Fullerton Jr. While the story quotes an un-named "ob- server" as predicting 1954 will be the last year of a national tv plan for NCAA, Asa Bushnell, director of the NCAA Television Committee, reported there is "scant possibility" that NCAA will revise its policy to permit either unlimited tv or regional telecasts. Mr. Bushnell noted that the primary con- cern of the committee is "continued protection of football game attendance . . . and the in- come derived from the sale of television rights has been a secondary consideration." He be- lieved the tv committee would reject a re- gional plan, as often proposed in the past by the Big Ten and other college interests. A regional plan, he said, would "run counter to the principle of attendance protection; in- deed, regional tv would likely cause maximum damage to attendance." Even in the event of a reduction in the tv rights fee, he said, he felt it would be "surprising if NCAA should alter the objective of the tv program, which is protection of attendance." Leonard H. Goldenson, president of AB-PT, parent company of ABC Div., reported to stockholders that the NCAA football schedule involved a substantial loss but that this "out- standing fall sports series on tv" has brought "added prestige to the ABC network." Miami-W. Palm Beach 'Super' Co-Ax Opened LONG-PROMISED "super capacity" coaxial cable which can carry more tv programs and long-distance telephone conversations than its conventional system was unwrapped last week by AT&T's Long Lines Department. The new system was placed in service Nov. 1 along a 70-mile route between Miami and West Palm Beach, Fla. It is equipped with "L-3 Carrier" and initially will provide one northbound and three southbound tv channels. An AT&T spokesman said Wednesday the new cable took a year to build. The firm has no plans on its drawing board for another such super-tv-telephone cable but expects to con- struct an "L-3" cable between Newark, N. J., and White Plains, N. Y., for telephone con- versations only. Another route — also devoid of tv — is New York-Chicago, along which the new system was instituted to meet long-distance telephone expansion needs. The Florida super system, owned jointly by Long Lines and Southern Bell Telephone & Telegraph Co., is the first to provide for tv as well as telephone. Long Lines said its new system utilizes a pair of coaxial tubes which handles 1,800 tele- phone conversations simultaneously. This is triple the capacity of any other voice trans- mission system. With a bandwidth double that of conventional video channels, the L-3 system also makes it possible for a pair of tubes to carry two tv programs and 600 telephone con- versations simultaneously. Eighteen new re- peater or amplifier stations were required for the Florida route. The stations, spaced about four miles apart, keep signals boosted to the level required for satisfactory transmission. WSAZ-TV, KSWM-TV Added To Bell's Network Lines WSAZ-TV Huntington, W. Va., and KSWM- TV Joplin, Mo., were added to the Bell Tele- phone System's network facilities last Monday, according to AT&T's Long Lines Dept. Num- ber of stations on the network is 347, serving 221 cities. Network programs for WSAZ-TV are fed over a radio relay system from Columbus, Ohio, which is on the main West-East network route. Tv signals are fed into the telephone building at Huntington and carried from there to WSAZ-TV's studio over facilities provided by the local telephone company. KSWM-TV receives its network programs through Golden City, on the Kansas City-Springfield radio relay route. Local interconnection in Joplin was provided by the local phone firm there. New Crosby Radio Show Premieres Nov. 22 on CBS NEW Bing Crosby Show will premiere on CBS Radio Nov. 22 as a quarter-hour strip, 9:15- 9:30 p.m. Monday through Friday, it was an- nounced last week by Adrian Murphy, presi- dent of the network. Format of the new series, produced and writ- ten by Bill Morrow, will be music, humor and interviews. Shows will be directed by Murdo MacKenzie, with music under the direction of Buddy Cole. Day Show, NBC Charged With Impersonation Suit WHEN an actor impersonated Dr. Hugo Fried- hofer, Hollywood screen composer, on the NBC-TV Dennis Day Show last February without his knowledge or consent, Mr. Day invaded the doctor's privacy by $400,000 worth, ABC 1370 KC 1000 watts full time Serving East Texas LONGVIEW TEXAS Abundant water re- sources for industry, domestic use, agricul- ture, ranching, lum- ber. James R. Curtis, President Page 84 • November 8, 1954 Broadcasting • Telecasting attorney Helen Sherry, representing Dr. Fried- hofer, charged in a Los Angeles Superior Court suit filed last week. Also named as defendants were NBC and Denmac Productions, show producer. In the complaint, Miss Sherry charged that use of the doctor's name, plus the teutonic accent assumed by the actor (Dr. Friedhofer is of German descent), and the depiction of the skit character as a classical music authority (the doctor is a recognized authority in the field) all combined to reveal "intimate details" of the composer's life "in a derisive and deroga- tory manner." The program made him look foolish and a discredit to his profession, Dr. Friedhofer's suit continues in asking $200,000 actual dam- ages and an equal sum in punitive damages. SPANISH NETWORK FORMED IN CALIF. ORGANIZATION of the Spanish Language Network with nine California radio stations as members was announced last week by Carl Schuele, San Francisco and Hollywood station representative. Affiliates include KWKW Pasadena, KRNO San Bernardino, KVEN Ventura, KBIS Bakers- field, KCOK Tulare, KGST and KYNO, both Fresno, KMOD Modesto and KIBE Palo Alto. As first SLN business, Mr. Schuele announced time purchases by Regal Amber Brewing Co., San Francisco (Regal pale beer), through Guild, Bascom & Bonfigli, same city, as part of a campaign to reach California's over one million Spanish-speaking population. Among Regal time buys, all for 52 weeks, are the six- weekly, two-hour KWKW Bob Mercado's Noche De Ronda; participations in the six- weekly morning KWKW El Festival, and the six-weekly half-hour Joe Mendoza Show on KCOK, KGST and KYNO. Mr. Schuele, owner of Western Radio Sales, Hollywood, recently established and operates an affiliated station representative firm, Broad- cast Time Sales, in San Francisco. J. M. Gates, formerly with KGFJ Los Angeles, heads the southern operation as manager. Dawson Elected President Of Tobacco Radio Network VICTOR W. DAWSON, WFNC Fayetteville, N. C, was elected president of the Tobacco Radio Network at a meeting Oct. 29 of stock- holders in Raleigh. K. C. Willson was re-elected executive vice president and general manager. Other officers chosen were Vassie G. Balkcum, WGBR Golds- boro, vice president, and Lester L. Gould, WJNC Jacksonville, secretary-treasurer. Other member stations of the network include WRAL Raleigh; WTIK Durham; WCEC Rocky Mount; WGNI Wilmington; WHIT New Bern, and WGTC Greenville, all in North Carolina. Godley Appointed DuMont Mgr. of Adv.-Prom.-Merch. SHIRLEY STONE GODLEY has been appoint- ed manager of promotion, advertising and mer- chandising for DuMont Television Network, it was announced last week by Gerry Martin, di- rector of network sales. Mrs. Godley succeeds Norman Ginsburg, who resigned Oct. 29. Mrs. Godley was formerly a presentation writer for ABC. Prior to her association with the network, she was assistant director of radio-tv research at N. W. Ayer & Son, New York. ADA WITHDRAWS SPEAKER FROM FACTS FORUM SHOW Americans for Democratic Ac- tion says it committed itself without knowledge that Facts Forum was connected with the Mutual show. AMERICANS for Democratic Action last week declined to have one of its spokesmen participate in a radio debate, scheduled to be carried over MBS last Thursday, on grounds that the program was presented under the auspices of Facts Forum. The debate, set for State of the Nation pro- gram, was to have featured a discussion be- tween Judge Dorothy Kenyon, chairman, New York City Chapter, ADA, and Godfrey Schmidt, professor of jurisprudence and con- stitutional law, Fordham U., on "Should Dip- lomatic Relations With Russia Be Suspended?" Facts Forum pays production costs for State of the Nation, with time donated free by the net- work and stations. Evelyn Dubrow, executive director of the New York City chapter of ADA, told B»T that the group had not known the program was supported by Facts Forum, adding that when ADA was approached, the only information given was that its spokesman would appear on WOR (Mutual's New York outlet). "ADA has gone on record as opposed to Facts Forum on the grounds that it is not a non-partisan organization and we also have op- posed its tax-exempt status," Miss Dubrow con- tinued. "We don't feel that we should en- ANNOUNCING ANOTHER NEW AMPEX but this time it's a superb amplifier-speaker It's a 25 pound portable amplifier-speaker that matches the Ampex 600 tape recorder in appearance and in quality, too! The new Ampex 620 has FLAT ACOUSTIC RE- SPONSE from 60 to 10,000 cycles. This would be a great achievement in a speaker of any size, but in a 25-pound portable it's truly exceptional — in the Ampex tradition. A quality demonstrator to sell broadcast time Program samples or auditions can now be demonstrated with a new impact and clarity that will make prospective time buyers sit up and take notice. The Ampex 620 can be carried anywhere. It has ample power for AMPEX 620 PORTABLE AMPLIFIER-SPEAKER Connects with your studio console — or reproduces directly from tape recorders, turntables or pre- amplified microphones. The Ampex 620 is a perfectly integrated design including a 10-watt amplifier, loudspeaker, reciprocal network, level control, equali- zation control and acoustically correct enclosure. By standard test procedures in air it has low distortion and an acoustic response curve that is essentially flat from 65 to 10,000 cycles. Price is $149.50 complete. a group hearing in office, conference room or small auditorium. A speaker to monitor with greater sensitivity The Ampex 620 is an extra sensitive monitoring unit usable anywhere inside the studio and outside with portable recorders as well. It will give operating personnel a much better indication of recording and broadcast quality than the usual monitor speaker. This can help forestall criticism from the growing percentage of your audience who listen through high quality amplifiers and speakers. AMPEX 600 PORTABLE TAPE RECORDER Like the great Ampex studio tape recorders the 600 is the best of its kind. It weighs only 28 pounds, yet the Ampex 600 can serve every broadcast station need. For. auditions and demonstrations it is the perfect sound source for the Ampex 620 amplifier-speaker. Prices: $498 unmounted, $545 in portable case. For fu/( description and specifications write Dept. D-1977 Distributor! in principal cities (see classified section of your telephone directory under "Recording Equipment.") Distributed in Canada by Canadian General Electric Company. 934 CHARTER STREET REDWOOD CITY, CALIF. Broadcasting • Telecasting November 8, 1954 • Page 85 n""""rtATIVE NETWORK TV Ml ABC SUNDAY CBS DuMONT NBC O 1954 by Broadcasting Publications. Inc. ABC MONDAY CBS DuMONT NBC ABC TUESDAY CBS DuMONT NBC ABC 6:00 P 6:15 6:30 6:45 7:15 7:30 7:45 :15 1:30 :45 9:1 9:15 9:30 9:45 10:00 10:15 10:30 10:45 11: Skippy Peanut Butter You Asked For It L Pepsi- Cola Playhouse Flight No. F The Big Picture F Gruen-Amr Safety Razoi Winchell Packard Mtr. Martha Wright Soldier Parade L Dodge Break the Bank L 11:15PM Omnibus Aluminium Co. of Canada Scott Paper Norcross Electric Companies Alt. Wks. Prudential You Are There Campbell Soup Lassie Am.Tobaccc Prvt Sectry, (alt. wks.) Jack Benny Lincoln- Mercury Dealers Toast of the Town L General Electric GE Theatre F Bristol- Myers The Celeste Holm Show L P. Lorillard Father Knows Best Jules Montenier alt. wks. Remington Rand What's My Line L .Norwich Sunday News Spec. TBA Co-op Opera Cameos Clorets & Pharmaceu- ticals Inc. Rocky King Detective Serutan Life Begins at 80 Revere alt. Sunday Pan Amer. Meet the Press L Gen. Foods Roy Rogers F Toni Frawley Corp. (alt. with) People Are Funny Kukla, Frai and Ollie Tide Water Oil Daly-News Reynolds Mr. Peepers L Ralston- Purina Name's the Same L Colgate- Palmolive Comedy Hour L 7:30-9 p.m. (1 wk. of 4) M. Liebmar Presents Rynlds. Mtl H. Bishop Sunbeam L Come Closer L Voice of Firestone L Goodyear Corp. (alt. with) Philco Corp. TV Playhouse College Press Conference News L P&G Loretta Young Show F Boxing From Eastern Parkway and Neutral Corner L R. J. Reynolds The Huntei F Amer. Home Prod.-News Ligg. & Mys Perry Come L Carnation (alt.) Goodrich Burns & Allen L Lever- Lipton Godfrey's Talent Scouts L Philip Morris I Love Lucy F General Foods December Bride L Westing- house Studio One L Longines Chronoscope Co-op Capt. Video 7;15-7;30 Miles Labs. Morgan Beatty and tbe News Co-op Monday Night Fights Chris. Schenkel Co-op At. Ringside Toni Co. Tony Mar- tin Show L Camel News Caravan L Producers' Showcase (1 wk. of 4) Ford Motor Co. RCA RCA Amer. Chicle Speidel Caesar's Hour Dow Chemical Medic F Johnson Wax alt. with American Tobacco Co Robert Montgomery Presents Kukla, Frar and Ollie John Daly News DuPont Cavalcade of America No Net. Service Florida Citrus Twenty Questions L American Tobacco alt. Dodge Danny Thomas Show U.S. Steel United States Steel Hour alt. weeks Elgin The Elgin Hour Exquisite Form- Quality Goods (alt. wks.) Stop the Music American Tobacco News L Gold Seal Jo Stafiford L Red Skellon Int. Hrvstr. alt. wks. Nabisco Halls of Ivy Carter Prod alt. wks. O'Cedar Meet Millie L Nash- Kelvinator alt. wks. Block Drug Danger Pet Milk Co alt. wks. S.C. Johnson Life With Father Alcoa See It Now Co-op Capt. Video 7:15-7:30 Miles Labs. Morgan Beatty and the News Admiral Corp. Life Is Worth Living H. J. Heinz Co. Studio 57 Kukla, Fran and Ollie Dinah Shor< Chevrolet L Tide Water Oil Daly-News Camel News Caravan L Buick Berle Show (20 shows) American Motors American Dairy Derby Foods Disnevland M. Raye Show H. Bishop (] 0 shows) Bob Hope Show (6) Gen. Foods TBA— 3 P&G Fireside Theatre F Armstrong's Circle Theatre L Truth or Consequence P. Lorillard L It's a Great Life Chrysler Corp. L Liggett- Myers The New Stu Erwin Show Remington Rand- Knomark Mfg. (Alt. wks.) Masquerade Party Enterprise USA Bend Avcc N Ligg. Perr T Gel & Fri Frif (alt Pill P Rei IV AS Pab> Blue B Wesj Be Broi! everv 10-1 — rr- SporJ Loi Chroi ABC SUNDAY CBS DuMONT NBC ABC MONDAY - FRIDAY CBS DuMONT NBC ABC SATURDAY CBS DuMONT NBC 9:00 Aiy 9:15 9:30 9:45 10:00 10:15 10:30 10:45 11: 11:15 11:30 11:45 12:( 12:151 12:30 12:45 1:1 Voice of Prophecy Faith for Today Lamp Unto My Feet Look Up and Live Winky Dink and You Quaker Oats Contest Carnival L N.Y.Times Youth Forum Johns Hopkins Science Review Philco Corp Breakfast Club (M,, W. & F.) Quaker Oats (Tu & Th) Capt. Hart: & His Pets Hartz Mtn. Prods. L M. Beatty News L American Inventory L Youth Wants to Know L The Morning Show M-F 7-9 a.m. Participat- ing Sponsors Garry Moore Show and Arthur Godfrey Time (See Footnotes For New Time Schedule) Colgate- Palmolive M-F 11:30-12 N Strike It Rich L Gen. Mills (MWP) Toni Co. (TuTh) Valiant Lady Amer. Home Products Love of Life P&G Search for Tomorrow The Seeking Heart General Mills, Fri. Ding Dong School L Gerber Pxds. Thursdays A Time to Live. L 3 Steps to Heaven P&G L Brown Shoe Smilin' Ed's Gang Participat- ing Sponsor Home L Ralston- Purina- Nestle (alt. wks.) Space Patrol Betty While Show L Feather Your Nest Colgate- Palmolive L Winky Dink and You Wander Co (alt. wks.) Gen. Mills Captain Midnight F Campbell Soup Abbott & Costello National Dairy The Big Top L Gen. Mills The Lone Ranger F 1:30 PM 1:45 2:15 2:30 2:45 3:t 3:15 3:30 3:45 4:00 4:15 4:30 4:45 5:00 5:15 5:30 Fo> >aL Cli >P hI Gl Sta a Oil ol lii Fr al B,ia, ■ Wasagl ReeH G'M. Ami Oil (R< (5 30 Mute "id (ell ' ;-n M. lo< WONT NBC THURSDAY ABC CBS DuMONT NBC FRIDAY ABC CBS DuMONT NBC SATURDAY ABC CBS DuMONT NBC Walter H. Johnson & Co. Capt. Video 6:00 PM 6:15 6:30 6:45 -op pt. ieo Kukla, Fran and Ollie Kukla, Fran and Ollie Co-op Capt. Video Wrigley Gene Autry Show Mr. Wizard F 7:00 -7:30 Labs, ■gan --y and ' Sews IT John Daly News 7:15-7:30 Miles Labs. Morgan Beatty and the News Tide Water Oil Daly-News 7:15-7:30 Miles Labs. Morgan Beatty and the News 7:15 Coca-Cola Eddie Fisher L General Mills Lone Banger F American Tobacco News 7:30-7:45 pm Gen. Electric Jane Froman General Electric Ray Milland Show Dinah Shore Chevrolet L National Biscuit Co. Bin Tin Tin F Pharmaceu- ticals-News Coca-Cola Eddie Fisher L Compass Sylvania Beat the Clock L Sunbeam Ethel & Albert L 7:30 Camel News Caravan L Camel News Caravan L Ligg. & Mys. Perry Como L Camel News Caravan L 7:45 GE I Married Joan F The Mail Story L Consolidated Cosmetics Inc. They Stand Accused DeSoto- Plymouth Groucho Marx F Lambert Hotpoint (alt.) Ozzie & Harriet F General Foods Mama Red Buttons 3 of 4 J. Carson 1 of 4 Pontiac L The Dolly Mack Show Schick Sheaffer Pen Nescafe Jackie Gleason (co- sponsorship) - Participat'g Sponsors Professional Football 11:05 Boyle- Midway Showcase Pillsbury- Sreen Giant Mickey Booney Show F 8:00 8:15 Scott My Little Margie F Chevrolet T-Men in Action .Chrysler Motors Climax — Shower of Stars Borden Justice L Lehn & Fink Bay Bolger L R. J. Reynolds Topper F Gulf— Life of Biley 9/18 F Place the Face Toni Co. L 8:30 8:45 bllllODIZ & Amer. C&C Big Story F [. Coca Show I cago phony ~iestra T "If (/ Krafts Foods Television Theatre L Brillo— So You Want to Lead a Band DuMont Labs What's the Story Chesterfield Dragnet F Mogen David Wines Dollar a Second Schlitz Playhouse of Stars F Pharmaceu- ticals Inc. The Stranger Bayuk Cigar Saturday Night Fights L Fight Talk P. Lorillard Two for the Money L >iffin, SOS Lewis Howe J&J L (1 wk. of 4) )-10:30 P.M. Liebman Oldsmobile Texaco Star Theatre I. Durante L (alt.) O'Connor F 9:00 9:15 Kraft Foods Kraft TV Theatre Singer Sew'g. alt. wks. Parker Pen Four Star Playhouse Ford Theatre F Sterling Drug The Vise General Foods Sanka Our Miss Brooks F One Minute Please Campbell Dear Phoebe F tntrnl Silver Alt. Simmons My Favorite Husband 9:30 9:45 li ■>wn 'ou I JO Hazel Bishop This Is Your Life (alt. wk.) P&G P Philip Morris Public Defender L Lever Bros. Lux Video Theatre L Drown & Williamson The Line-Up P. Lorillard Lentheric Chance of Lifetime Gillette Cavalcade of Sports L Gemex The Stork Club Chrysler Plymouth Div. That's My Boy L Geo. Gobel Show Armour (alt.) Pet Milk L 10:00 10:15 atest . ootball I of the -eek rional nsors Big Town A. C. Spark Div. — G.M. (alt. wk.) iLever Bros. F Carter Prodi Alt. "Whitehall Name That Tune L American Oil Hamm Brewing (alt. wks.) Noxzema Person to Greatest Moments in Sports Mutual of Omaha F General Mills Willy Am. Tobacco Warner Hudnut Your Hit Parade L 10:30 10:43 0 Person Longines Chronoscope 1 1 .fin 11. UU Co-op Wrestling from Chi 11 -15 PM I M 1 SUNDAY ' CBS DuMONT NBC MONDAY - FRIDAY ABC CBS DuMONT NBC SATURDAY ABC CBS DuMONT NBC Explanation: Programs In Italics, sustaining: Time. EST; L, live; F, film; K, kinescope re- cording; E, Eastern network; M, Midwestern. Mon. thru Fri. "Howdy Doody" 5:30-6:00 p.m.. EST, Standard Brands, Inc.. Kellogg Co., Col- gate-Palmolive Co., Continental Baking Co. Inc.. Ludens Inc., International Shoe Co.. Welch Grape Juice Co., Campbell Soup Co. CBS— Garry Moore M.— Thu. 10-10:30 a.m., Fri. 10-11:30 a.m. 10 — 10:15 Mon. Pacific alts. Masland, Tue. Alka- Seltzer, Wed. Simoniz, Thu. Swiftning. Fri. Swift All Sweet. 10:15-30 Mon. Comstoek alt. wks. Hoover, Tue. Kellogg. Wed. Best Foods. Thu. Toni alt. wks. Chun King, Fri. Economics Labs. 10:30-45 Fri. Tardley. 10:45-11 Fri. Converted Bice. 11- 11:15 Fri. Borden. 11:15-30 Fri. Converted Bice Arthur Godfrey M. — Thu. 10:30-11:30. 10:30-45 a.m. M. & W. Bristol Myers, Tu. & Thu. Frigidaire. 10:45-11 a.m. M. & W. Scotch Tape, Tu. & Thu. Kellogg. 11:00-11:15 a.m. M. & W. Lever Bros., Tu. & Thu. Toni. 11:15-30 a.m. M. — Thu. Plllsbury. Robert Q. Lewis — 2-2:15 p.m., Tue. Alka- Seltzer, Wed. Best Foods, Thu. S. C. Johnson, Fri. Doeskin. 2:15-30 p.m. Tue. Helene Curtis. Wed. General Mills, Thu. Swanson, Fri. General Mills. House Party 2:30-45 M.. W. . Fri. Lever Bros., Tu. -Th. Kellogg. 2:45-3 p.m. M.-Thu. Pillsbury, Fri. Hawaiian Pineapple Co. Bob Crosby — 3:30-45 Tue. Toni. Thu. Swanson, Fri. Englander. Alt wks. S.O.S. 3:45-4 p.m., M.. W., Fri. — General Mills. Thu. — American Dairy. BROADCASTING TELECASTING November 8, 1954 Participat'g Sponsors Professiona Football " Religious Hour Frontiers of Failh L P&G Welcome Travelers Pre-Game Huddle R. J. Reynolds Carnation Co. Lever Bros. Uncle Johnny Coons Robert Q. Lewis (See footnote) What in the World Canadian Pro Football Man •fthe ft'eek Art Linkletter's House Party (See Footnote) 2:30-3 pm Youth Takes a Stand i Now and Then Colgate Big Payoff MWF Big Payoff Sust. Tu., Thur. Participat'g Sponsors Paul Dixon Show The Greatest Gift L P&G Golden Windows I 'venture American Forum L Bob Crosby (See foot- notes) One Man's Family L P&G L Concerning Miss Marlowe Hawkins Falls L First Love Jergens Co. World of Mr. Sweeney L Modern Bomances Col.-Pal. I Maytag Zenith Amana Carnation Co., Humble Oil- NCAA Football Games (Time Varies) 3 The nerican Week I Out On the Farm L P&G The Brightei Day Am. Home Pr. Secret Storm 4:15-30 M-W-F Sus. Tu, Th P&G On Your Account 4:30-5 The ' •mrch Quaker Oati Zoo Parade L Football Scoreboard Colgate- Palmolive R. J. Reynolds (Immedi- ately following football) NBA Professional Basketball Games minium Canada tt Paper orcross ' nnibus 5-6:30, Hall Bros. Hall of Fain L Greatest Pro Football Plays of the Week Gen. Mills Barker Bill's Cartoons W&F5-5:i: p.m. Pinky Lee Show L Backgrounc 3 of 4 Hall of Fam 1 of 4 (1 hr. show Longines Thnksgvg I Festival 11/25 only 5-6 p.m. Howdy Doody (See Footnote) NETWORKS J. L. VAN VOLKENBURG (r), president of CBS-TV, describes the 1954-55 audience promotion pieces to the CBS-TV Affiliates Advisory Board, which met in New York Oct. 18-19. L to r: seated, E. K. Jett, WMAR-TV Baltimore; Clyde W. Rembert, KRLD- TV Dallas, and Glenn Marshall Jr., WMBR-TV Jacksonville, Fla., chairman of the Ad- visory Board; standing, William H. Hylan, CBS-TV vice president in charge of network sales; Herbert V. Akerberg, CBS-TV vice president, station relations; Owen L. Saddler, KMTV (TV) Omaha; Philip Lasky, KPIX (TV) San Francisco; Bob Wood, assistant director, and Edward P. Shu rick, director, CBS-TV station relations. courage the activities of Facts Forum by participating in them." Hardy Burt, producer and moderator of State of the Nation, termed the cancellation "A shocking example of blacklisting of a non- partisan organization, which has the sole pur- pose of stimulating people to take a greater interest in current events and public affairs." He said that when he had been notified of the cancellation, he made the following statement to Miss Dubrow: "If the objection of the ADA is the fre- quently-voiced and completely false criticism that Facts Forum programs are 'not objective' in their presentation, you could easily remedy this by having a spokesman representing the ADA on the program to be assured that your viewpoints will be personally and adequately expressed. I am sure, from what I have heard of Judge Kenyon's abilities, that she is per- fectly capable of debating in a manner satis- factory to the ADA." S 4 Reasons Why Mj The foremost national and local ad- vertisers use WEVD year after year to reach the vast ■M Jewish Market of Metropolitan New York 1. Top adult programming 2. Strong audience impact 3. Inherent listener loyalty 4. Potential buying power Send for a copy of "WHO'S WHO ON WEVD" Henry Greenfield, Managing Director WEVD 117-119 West 46th St., New York 19 Page 88 • November 8, 1954 In place of Judge Kenyon, Mr. Burt sub- stituted Prof. Sydney Hook, chairman of the philosophy department of New York U. and an honorary vice president of the Liberal Party. He said that in the past the show has featured many persons of "liberal" persuasion, including Norman Thomas and John Hamilton Combs. This was the second dispute this year in- volving Facts Forum and an organization espousing a "liberal" viewpoint on radio pro- grams. Last May the American Committee for Cultural Freedom became embroiled in a controversy with Facts Forum when the com- mittee announced it had received the assurance of NBC that the network did not plan to present any Facts Forum programs [B»T, May 3]. ABC Hollywood Dismisses 15 Engineers in Radio, Tv RETRENCHMENT of the ABC Hollywood operation continued last week, with the dis- missal of 15 engineers from the radio-tv pool. Earl Hudson, Western Div. vice president, de- scribed the action as part of a "general tighten- ing up" of network operation. Other ABC spokesmen stated discharges would not affect ABC Hollywood program op- eration very much, since comparatively few programs originate from Hollywood. Rumors that the network's radio quarters on Vine St. would be abandoned were denied by Mr. Hudson, although he admitted the radio- tv traffic department will move to the network's tv center. NBC, Macy's to Promote Network Character Toys CAMPAIGN to promote NBC character toys was launched Nov. 6 by the network and Macy's New York department store, at Macy's Toy City. The drive will feature an unprece- dented range of children's items, according to Ted Cott, operating vice president of NBC Radio and vice president in charge of the net- work's licensing division, and David L. Yunich, Macy's senior vice president. All toys are related to radio-tv stars and programs on NBC. During the seven-week project, the promotion will use all NBC fa- cilities, local and regional advertising, Macy window and interior displays as well as spec- tacles at the store's Thanksgiving Day parade. MR. VERNON Vernon Named Head Of ABC-TV Central GERALD VERNON, sales manager for ABC- TV Central Div. in Chicago, has been appointed director of the division [B«T, Nov. 1], John H. Mitchell, network vice president, announced last week. He sue- ceeds James L. Stir- ton, who resigned to join MCA. Mr. Vernon joined the network in 1942 as research manager. He moved to the Chicago sales staff in 1945 and in 1946 was appointed to the ABC Radio network sales de- partment. Mr. Vernon was made coordinator for television sales for ABC-TV's Central Div. in 1948. Two years later he was promoted to sales manager for the central division. WINT Adds ABC-TV EFFECTIVE Oct. 31 WINT (TV) Fort Wayne, Ind., became affiliated with ABC in addition to its prior primary affiliation with CBS-TV. NETWORK PEOPLE William Harmon, associate producer, Jimmy Durante Show on NBC-TV's Texaco Star Thea- tre, appointed producer; Derrick Lynn-Thomas, associate producer, absorbs Mr. Harmon's duties. Peter Kortner, former editor, Whitman Pub. Co., L. A., to NBC-TV Hallmark Hall of Fame program as West Coast story editor, head- quartered in Hollywood. William Powell Jr. to NBC-TV Hollywood as assistant to program development director, to read scripts. Gretchen Kanne, model, to Mutual-Don Lee Broadcasting System and KHJ-TV Hollywood as press information staff member. Gil Warren, announcer, CBS Radio Cathy and Elliott Lewis Onstage and network announcer- actor, resigned to resume tv career. John Rust, co-producer, NBC-TV Justice, will address National Legal Aid Assn. in New Orleans this week on production of series based on Legal Aid Assn. files. Betty White, star of Life With Elizabeth syndi- cated tv film series and NBC-TV Betty White Show, elected Honorary Mayor of Hollywood after recent campaign by 12 candidates which raised $14,000 for Hollywood Kiwanis Club's charitable foundation to aid underprivileged children. Jo Carroll Dennison, assistant to director, NBC- TV Lux Video Theatre, and Russell Stoneham, assistant director, CBS-TV Hollywood, were married Oct. 17. Marilyn Maxwell, radio-tv singer, and Jerry Davis, motion picture writer, are to be mar- ried Nov. 21. Page Gilman, actor, One Man's Family, NBC Radio, father of girl, Mary Ann, Oct. 22. Walt Grisham, newswriter, NBC Chicago, father of boy, James Murray, Oct. 18. Robert M. Fairbanks, sales promotion assist- ant, Columbia Pacific Radio Network, father of boy, William Robert, Oct. 1. Broadcasting Telecasting MANUFACTURING SARNOFF PREDICTS ELECTRONIC FUTURE RCA-NBC board chairman is first notable lecturer at the new CCNY Baruch school. He says that new jobs will be cre- ated for each one cancelled by new electronics. THE ELECTRONICS industry now is doing business in excess of $8 billion a year, but in only another seven years, more than 50% of the volume will be in products and services that do not now exist, according to Brig. Gen. David Sarnoff, chairman of the board, RCA-NBC. Gen. Sarnoff last Monday was the first notable to lecture at the newly-named Bernard M. Baruch School of Business and Public Ad- ministration of City College of New York. In his talk on "opportunities in the electronic and atomic age," Gen. Sarnoff noted that "radio, television and electronics already have, changed many of our ways of daily life, and along with continued research bid fair to change our pattern of living." He reminded his young audience that color, which "adds new dimensions to communica- tions and to the entertainment arts" also "sup- plies a new power to advertising and greatly increases its merchandising possibilities." Other Forecasts Gen. Sarnoff also repeated his predictions of a tv screen on the wall, of mass automation and of other new electronic devices and wonders to come. He said that many new jobs will be created for each one canceled by the new electronics. Tv, he said, may be a blessing in disguise for the movie industry by forcing it to explore new techniques. Radio and tv, Gen. Sarnoff noted, already have provided new revenue for the older, electrical industry in that $45 million is being paid this year for current to operate the nation's home receivers. Among the electronic achievements today, Gen. Sarnoff listed radio, tv, phonograph, tape recording, sound movies, radar, transportation, guided missies and atom and hydrogen bombs. Among those to come, he said, were wide- spread automation (particularly in factories and offices), tubeless television, advances against disease via electronic and tv microscopes, home- size atomic electrical generators and still other devices. RCA Brings Closed-Circuit Color to Lithography Meet CLOSED-CIRCUIT color was to be used to telecast an industrial convention last Friday and Saturday when the RCA Color Tv Caravan par- ticipated in a forum on lithography in Chicago. The event was part of a two-day meeting co- sponsored by the Graphic Arts Assn. of Illinois and the Lithographic Technical Foundation. RCA claimed this was the first use of closed- circuit color tv for an industrial convention. Forum sessions were telecast via closed-circuit to 30 RCA Victor color receivers permitting the audience to view close-ups of new tech- niques in lithography and award-winning dis- plays. The tv program included a talk by John S. Odell of RCA on color television from the EQUIPMENT order from Collins Radio Co., Cedar Rapids, Iowa, for 1 kw WHAB Baxley, Ga., is signed by (I to r) Robert Sidwell, Collins Radio sales engineer; Farnell O'Quinn, licensee of WHAB, and Kenneth Mock, WHAB chief engineer. viewpoint of the graphic arts industry. The RCA Color Tv Caravan, housed in a specially-designed 32-foot truck-trailer, con- tains a complete control room and broadcast equipment including two standard RCA color cameras. Last month the caravan made its debut at the Mid-South Fair in Memphis where nearly 400,000 persons, according to RCA, viewed the hourly programs presented during the eight days of the fair. Court to Rule Soon On Stay in Patent Suit THE U. S. Court of Appeals in Chicago is expected to hand down a ruling in the next fortnight on a plea for a stay in the $16 million anti-trust suit involving RCA, General Electric and Zenith Radio Corp. over patent considera- tions. A three-judge bench heard oral arguments last Monday on the dispute in which RCA seeks a writ of mandamus pending develop- ments in a Wilmington (Del.) district court over similar patent issues. The appellate court is expected to render a decision on the stay appeal and whether Judge Michael Igoe of the U. S. District Court, Chi- cago, was within his jurisdictional rights in refusing to grant the writ. RCA claims Judge Igoe erred in ruling the Chicago trial should proceed without regard to proceedings in Dela- ware [B«T, Aug. 16]. Zenith charges a patent monopoly in its suit in the form of a counter- claim to RCA's charge of patent infringements. Pre-Trial Hearing Judge Paul Leahy of the Wilmington court has called a pre-trial hearing on the first of a series of eight separate patent sessions, and has assigned a judge to hear the case. Zenith was given permission to continue gathering deposi- tions in the dispute. RCA was represented by the law firms of Kirkland, Fleming, Green, Martin & Ellis and Cahill, Gordon, Reindel & Ohl, and Zenith by Thomas C. McConnell of McConnell, Lutkin, Van Hook & Paschen. Yards gained is football's measure of success. In radio, your miles-gained indicator is the Gates MO-2639 modulation monitor — full FCC approved. _J I I I I I I I GATES RADIO COMPANY • QUINCY, ILLINOIS, U. S. A. Broadcasting • Telecasting November 8, 1954 • Page 89 MANUFACTURING Transmitting Equipment Station Power Band Use Transmitter Orders r General Electric Co. KFJI-TV Klamath Falls. Ore. 5 kw tv (ch. 2) new station WTVS (TV) Detroit, educational 12 kw tv (ch. *56) new station KQ.TV (TV) Ft. Dodge, Iowa 12 kw tv (ch. 21) power increase OTHER EQUIPMENT: GE also reported that orders have been received from KQTV for a microwave relay; from KFJI- TV for a three-bay antenna and studio equipment, and WTVS for a five-bay helical antenna and studio equipment. Allen B. DuMont Labs reported shipment last week of a color multi- scanner and complete color terminal to WTVW (TV) Milwau- kee, and announced that stations "next in line" for color transmitter conversions are KERO-TV Bakersfield, Calif.; KVAR (TV), and KPHO-TV, both Phoenix. DuMont Labs, also shipped complete color transmitter conversion equipment to WCSC- TV Charleston, S. C. (ch. 5); KTIV-TV Sioux City (ch. 4); WNEM-TV Bay City, Mich. (ch. 5); KGLO-TV Mason City, Iowa (ch. 3); KXJB-TV Valley City, N. D. (ch. 4); WFMY- TV Greensboro, N. C. (ch. 2); WHBF-TV Rock Island, 111. (ch. 4); WDTV (TV) Pitts- burgh (ch. 2); WABD (TV) New York (ch. 5), and complete studio equipment to WFMZ- TV Allentown, Pa. (ch. 67). Sylvania's Fullerton Plant Formally Dedicated Today FORMAL dedication is slated today (Monday) for Sylvania Electric Products Inc. new tv tube producing plant at Fullerton, Calif. According to Sylvania, the building, which will provide 51,000 sq. ft. to the tube division's total tube manufacturing space of 670,000 sq. ft., was built to meet requirements of West Coast dis- tributors and dealers. Sylvania said the plant is the first of its kind to be built in the West by a major tube maker. H. Ward Zimmer, Sylvania's president, will be principal speaker. Others officiating will be W. H. Lamb, general manager, Television Pic- ture Tube Division, and Gordon L. Fullerton, plant manager there. MANUFACTURING SHORTS Precision Apparatus Co., Elmhurst, L. I., N. Y., announces basic test instrument, Model E-300 JOINING HANDS following the purchase of complete DuMont equipment by Great Northern Tv Inc., permittee of ch. 5 WIRI (TV) Plattsburg, N. Y., due on the air this month, are (I to r) Frank O'Connell, sales representative, DuMont tv transmitter de- partment; Joel Schier, president, and Thomas Robinson, secretary, both WIRI, and L. C. Radford, eastern district sales manager, DuMont tv transmitter department. sine-square wave signal generator, covering audio-video range. Prodelin Inc., Kearny, N. I., has available Off- Set Feed antenna featuring broad band elec- trical characteristics, with only two types nec- essary to operate over entire 1700-2450 and 2450-2700 mc bands with vswr at 1.02 for tv use, according to company. Centralab, div. of Globe Union Inc., Milwau- kee, has appointed George P. Marron, Westfield, N. J., as representative for New York State, excepting Metropolitan New York City. Newark Electric Co., Chicago, has published 196-page electronics products catalog. Gothard Mfg. Co., Springfield, III., has avail- able condensed catalog, Bulletin No. 410, on Gothard line of commercial, military and mobile dynamotors. Texas Instruments Inc., Dallas, Tex., has an- nounced commercial transistorized radio receiv- er and are now producing five types of silicon transistors. ►ELLING . . . America's 20th Market In Family Income RONALD B. WOODYARD, PRESIDENT AND GENERAL MANAGER DAYTON, O 980 KC • 5,000 WATTS PHONE HEADLEY REED CO. THE CITY BEAUTIFUL' RCA, Camden, N. J., has available new broad- cast antenna equipment catalog, including list- ings of vhf superturnstiles, uhf pylon antennas, custom antennas, towers and accessories. Shallite Inc., Paterson, N. J., announces devel- opment of precision wirewound resistor based on transparent encapsulation. Company re- ports visibility feature, resulting from trans- parent encapsulation, assists materially in pre- cluding service failures due to internal strains. Stromberg-Carlson Co., Rochester, N. Y., last week reported net sales for nine months ending Sept. 30 totaled $46,812,335, compared to $46,- 398,403 for same period last year. Net earn- ings were listed at $1,316,204 for nine months of this year and $1,328,391 for 1953 period. Earnings per common stock share was $2.45 against $2.84 for first nine months of 1953. MANUFACTURING PEOPLE Victor E. Carbonara, president, Kollsman In- strument Corp., Elmhurst, N. Y., subsidiary of Standard Coil Products Co., Melrose Park, 111., appointed a director of latter company. Col. Mark E. Smith, recently separated from U. S. Army, appoint- ed administrative as- sistant to president, Hallicrafters Co., Chicago. Harry R. Clark, president, Tele- chrome Mfg. Corp., Amityville, N. Y., has resigned. Donald W. Jackson, formerly regional sales manager, Ray- COL smith theon Mfg. Co., and Admiral Corp., both Chicago, appointed na- tional merchandising manager, Dage Tv, Thompson Products Inc., Cleveland. Hartley C. Furey appointed assistant sales man- ager, tv & broadcast receiver div., Bendix Avia- tion Co., Baltimore. Page 90 • November 8, 1954 Broadcasting Telecasting ROADCASTING TELECASTING elecast FILM FEATURE SECTION A section ol November 8. 1954 HASTING * TELECASTING 1735 DeSalesSt.J.W. Washington 6. 0. C. COWBOY G-MEN The greatest Western of them all! 21.8 18.5 15.1 rating in Dallas capturing 8 7% share of audi- ence! rating in Kansas City lassoing 64% share of audi- ence! rating in Colum- bus roping 91% share of audi- ence! 39 trigger-quick half-hours immediately available in COLOR (and black and white) starring Russell Hayden and Jackie Coogan. Produced by Henry B. Donovan FLAMINGO FILMS \ 509 Madison Ave., N. Y. 22, MUrray Hill 8-4800 f HOLLYWOOD 814 North La Brea Hollywood 38, Calif. HOIIywood 7-4882 HERE ARE 26 ONE HOUR HISTORICAL WESTERNS featuring WILD BILL ELLIOTT GUARANTEED TO HOLD AUDIENCES FROM 6 to 60 A SHOW BUILT FOR THE ENTIRE FAMILY! AVAILABLE ONLY THROUGH; HYC NEW YORK 60 West 46th Street New York 36, N. Y. Circle 6-4347 . Page 92 • November 8, 1954 Broadcasting • Telecasting The rocky road of film syndication. Page 94. A code for film producers. Page 100. fil m maker REID H. RAY OF THE relatively few people who have spent 35 demanding years in the motion picture industry, Reid H. Ray might well qualify as the executive who made the transition to television with effortless ease while retaining an abundance of enthusiasm and energy and a flair for adventure. He is president of Reid H. Ray Film Industries, which claims to be the oldest company in the commercial film field (it has been in operation since 1910). In addition to sales, training and com- mercial films, his organization has turned out hundreds of tv com- mericals for leading advertisers. This past year, Mr. Ray broke new ground in the tv program field, beginning production of 52 half-hour Walt's Workshop films now in the process of syndication. This series is a filmed sequel to the successful "how-to-do-it" program that ran "live" for years on NBC's o&o WNBQ (TV) Chicago. Mr. Ray has been showing people "how to do it" in the com- mercial film field for years. As a youngster he took up photography as a hobby and then went on to make a vocation out of an avoca- tion. He began producing motion pictures at the U. of Iowa, turn- ing out the Big Ten's first football training films in 1921. He also found time to write advertising copy for the university paper and serve as advertising manager for two Iowa City theatres. In 1923 he joined a commercial film company in St. Paul, be- coming a salesman, writer, director and film editor. Within 18 months he had controlling interest in what is today Reid H. Ray Film Industries with headquarters in St. Paul and offices in Holly- wood and Chicago. In the past 10 years, his organization has produced hundreds of films for the Army, Navy, Air Force and various other government agencies and departments. His crews have traveled into 41 states and throughout the world, shooting an almost unlimited variety of subjects. (His subjects include: Danny Kaye, Ronald Reagan, Sister Kenny, Joan Caulfield.) Among those his company numbers as tv film commercial clients have been Theodore Hamm Brewing Co., International Harvester, National Safety Council, Studebaker Corp., Pillsbury Mills and John Deere. His Walt's Workshop has some 25 mar- kets in line, with lumber dealers, banks and other types of ad- vertisers among the sponsors. Primarily a producer, Mr. Ray budgets, supervises, directs and "lives with" his company's productions until their release. That means directing cameramen from speeding locomotives, on the sea, in the air; his air log book shows that since 1946 he has flown 325,000 miles. He manages to keep in close touch with the other aspects of his business by the simple expedient of averaging 72 hours a week on the job. Reid H. Ray Film Industries is proud of its "firsts," reported to include the first use of sound on 16mm Kodachrome and three- color Ansco film, the introduction of two-color Cinecolor outside of Hollywood and being one of the first to utilize 35mm magnetic sound commercially. Mr. Ray is a governor and fellow of the Society of Motion Pic- ture and Television Engineers, a past director of the American Assn. of Film Producers and president of General Screen Advertising. His most interesting assignment in 35 years of film making? A tough question, Mr. Ray responds. Perhaps the time he filmed a rattlesnake shedding its skin . . . "We waited for several days for this change to occur and finally got the scenes at three in the morning under studio lights. But the most colorful scenes I've ever directed were made in Zamboanga . . . , when we photo- graphed a native Moro wedding and the dance that followed." When his company expands its tv program activities, the chances are that Mr. Ray himself will be there to supervise the capture of equally exciting and exotic footage for the nation's televiewers. Broadcasting • Telecasting November 8, 1954 • Page 93 THE THORNY SIDE OF SYNDICATED FILM ALL THAT GLITTER DOESN'T COME CHEAP: AN EXPERT EXPLAINS By Leslie Harris THE TELEVISION industry has spawned a precocious infant — "film syndication" — and the variety of pricing and producing formulas being spoon-fed it by its pro- genitors to ease it through its growing pains and help it achieve a healthful maturity, make television's pablum days seem mild indeed. While television film syndication is being compared to everything from Persian rug- selling to motion picture distribution, the fact of the matter is that, although it com- bines certain aspects of both, it is an entity in itself and poses some of the most com- plex economic and sales problems yet to confront the television industry. There is no question, however, that television film syndication will become one of the major adjuncts of the industry. Film syndication problems are many. It has few precedents — no guideposts to follow. It is charting new concepts in sell- ing patterns, merchandising and produc- tion. But while each presentation — each sale, poses new questions, the answers are beginning to emerge, and the pattern for the future seems clear. The initial major problem which, in my opinion, film syndication must overcome is one for which we ourselves are responsible. It is the impression created in the public mind that film syndication is a bonanza, un- rivaled since the gold rush of '49. Unfor- tunately, in our eagerness to establish our position in the industry quickly, we have been guilty of "over-glamorizing" the eco- nomic potential of film syndication. As a result, producers, writers, actors and even technicians have become convinced that a syndicated film series is the rainbow that leads to the proverbial pot of gold, and everyone wants a piece of it. This same preoccupation with publicizing exaggerated grosses and fantastic billings has likewise convinced many station oper- ators that they are paying far too high prices for film, and that with the number of prop- erties becoming available, they can afford to wait for the right deal. Actually, financing and distributing a syn- dicated film series is a venture of such specu- lative nature as to give a bull market oper- ator of the twenties a nervous stomach. Al- though there are approximately 233 tele- vision markets now in the country, 20 major markets account for 40% of the available billing for a syndicated program, assuming the show is sold in every tv market in the country. Without the program being sold in these 20 majors, the chances of ever recouping the cost of even a $20,000 film are slim. It takes approximately 25 average-size markets to equal the amount paid for a first run in New York, and with the tight time situation existing in New York, Chicago, Los Angeles, Philadelphia, Boston and Detroit, you may have to wait months before a satisfactory time period becomes available, providing the station will accept the program at all. A syndicated film which cost $17,500 two NIGHT WORK UPS COSTS THERE'S overtime for cast and crew of "The Whistler," out on a Los Angeles street cor- ner at 3 a.m. (left) for an automobile se- quence . . . and police permits . . . and special power lines for heavy duty lighting equipment . . . and caterer's bills for feed- ing all hands (center) and rent for after- hours' use of an office building . . . and transportation there and back . . . and lights, camera, boom and crew which are required for just one simple shot of Paul Kelly (leaning on desk at right in last pic- ture) as he makes a telephone call. Page 94 November 8, 1954 Broadcasting • Telecasting ANNIE OAKLEY and friends hold the bad men at bay and guns that don't go off at the right time, balky horses and ad- verse weather can hold up production. PEACEFUL as this hospital scene from an Amos V Andy picture appears, it had to be shot ten times when the tape measure broke, stuck, fell and had to be repainted. DOCTORS and nurses aren't seen in this Range Rider upset, but they're always close by to take care of injuries which might cause extensive delay in shooting. years ago now costs a minimum of $22,500. At that figure it is virtually impossible to amortize the production cost within a two- year period. Keep in mind that in addition to the actual cost of the film there are other expenses, such as prints and shipping at $1,200 per picture, promotion, advertising, salesmen's salaries and commission, and actual out of pocket costs, which will average at least 30% of the cost of the film. In addition, it has now become necessary to provide a presentation merchandising kit, which will cost anywhere from $5,000 to $10,000. This means that an investment in a single $22,500 production is in reality closer to $30,000. A series of 26 such films represents a minimum capital investment of $780,000, plus 4% interest and very little chance of breaking even in two years. And remember, you are committed to this in- vestment regardless of whether the program is first sold to an $80 uhf station or to a regional network of 20 stations. Few syndicators have been able to gross more than double the production cost of the film over a long period of time, and this does not represent a true profit picture. All distribution costs, sales and advertising have yet to be deducted before the so-called residuals can be shared. If the residuals then have to be split between the writer, star, director — and a royalty paid to the creator — it is obvious that the actual producer can look to a very small profit. Small won- der that many film-struck angels, who in recent years have produced a pilot film or a series, have concluded that rather than wait for the seventh run it was better to sell out and invest in Dior uplifts. The pattern for realistic film syndication in the future, however, looks encouraging. CBS Television Film Sales has in recent months made tremendous progress in com- piling accurate market data, making it pos- sible to establish a uniform pricing structure, compatable with program costs, and pro- viding a reliable guide for investments in film properties. At the same time, new avenues for film syndication are opening up which will en- able advertisers to have programs tailor- made for their needs and distribution, and sold off in markets which they do not re- quire. Agencies who six months ago might have hesitated to recommend syndication for their clients today include it as a matter of course on considering any advertising cam- paign. The amazing ratings and sales achieved by syndicated properties have con- vinced them of its worth, and they are be- ginning also to take advantage of the un- paralleled merchandising opportunties it offers their clients on the local level. Station operators who were dubious of the value of re-runs now realize that a film can be re-run as many as seven times, with a steady improvement in its rating history. This has actually happened on a number of occasions, for example the Gene Autrey series in the Midwest. Amos 'n' Andy like- wise continues to attract new audiences and fresh rating highs each time the program is repeated, and almost without exception it has been proved that a re-run does not diminish the appeal of a program or a station's posi- tion. New sales plans are being developed to assist uhf stations in developing a sound program structure at a cost compatible with their lower income position. Daytime syndicated programs will shortly be avail- able to stations for either regional or local clients. These new facets of syndication can be realized only, however, if this swaddling in- dustry faces very realistically the cost prob- lems which it must surmount to be success- ful. Production expenses must be held to a reasonable level. Sound pricing policies must be established and maintained. Buyers of syndicated properties should realize that if they expect to get quality programs, syn- dicators cannot be placed in a position where they are forced to make cut-rate deals to secure an order over a less acceptable program. Neither should actors, writers, and others concerned with production continue to cherish the illusion that a syndicated film is an annuity — instead of just another job Broadcasting • Telecasting November 8, 1954 • Page 95- ABOUT THE AUTHOR NO NARROW-GAUGE specialist, Leslie Harris is well equipped to view industry problems, even such vexing ones as now plague tv film syndication, from every angle — broadcaster's, advertiser's, agency's and producer's, as well as salesman's. His previous posts include: director of radio and tv, Benton & Bowles; director of radio and tv, Colgate-Palmolive Co.; na- tional program director, NBC Radio; partner in Ber- nard L. Schupert Inc., producer of Topper, Mr. & Mrs. North and other tv series. which offers about the same return in the final analysis that a live show does. The only difference is that with a live show the payoff is sooner. Syndication takes months to recoup the same amount, and sitting around and waiting for residuals has aged juveniles into character men. These are the facts, ma'am! Good syndi- cated film properties cannot be made any cheaper than any other program. A quality production with a good name lead, estab- lished writer and other elements will cost at least $22,500 to make, without considering a profit margin. A run-over, an actor's fluff, retakes, can take months to recoup. Delay in getting a program placed on a sufficient number of stations means an additional bur- den for the producer to carry. Bad judg- ment in selecting a property or poor timing in releasing it can wipe a syndicator out. These are the risks that must be taken to produce a picture. The mere fact that "film" itself is considered a perennial doesn't necessarily mean it can't wither on the vine, and it is highly susceptible to a number of blights that can stunt its growth and make its cultivation very costly. . . . AND FURTHERMORE you've got to allow two years to get back your investment in a syndicated film and longer than that to reap a profit, according to Carl M. Stanton, NBC vice president in charge of the Film Division, who states that for both syndicator and financial backer, honesty is not only the best, but the only profitable policy. Here's what he says: TELEVISION film syndicators and pro- ducers must stop throwing Stardust into the eyes of their financial backers, many of whom have been deluded into believing that the syndicated film business is an Eldorado from which they can realize a quick profit on their investment. When the hard facts come to life — that it may take nearly two years to recoup in- vestment and costs — the angels are thrown into a panic. The product is dumped on the market, the mar- ket is glutted and the vicious cycle of price - cutting and short-run deals be- gins. The syndicated film business — which is now locked in a price war — can survive and prosper only if syndicators finance and expand their inventory on a realistic, regulated basis. A frantic effort to assemble quickly a dazz- ling array of properties, on the other hand, financed by pitchman promises of quick profits, can result only in price cutting and short-term deals. The evidence, in the form of distressed property unloading, is all around us. If all syndicators are forced to cut their prices and release tv film series in terms far short of their normal runs, film programs of superior quality will ultimately be driven off the air. The programming standards of the entire industry will be degraded, because it will be worth no one's while to invest large sums in programs of high quality. What syndicator, after all, could con- tinue to make the heavy investment re- quired ($800,000 and up) for a series of 39 programs when only 13 or 26 are pur- chased? The margin of return would be so diminished — perhaps even nonexistent — that further investment in good new programs would be impossible. Since it takes nearly two years to recoup the original investment and cost of a really good syndicated tv film series, the accept- ance of short-term deals — coupled with price slashes — materially extends the time needed just to break even. To make any kind of a profit at all would take even longer. Very clearly, it will be difficult, if not impossible, to produce new programs that are a credit to broadcasting if current practices are not checked now. How to stop them? The syndicator and his financial backer can play important roles in solving this problem. The syndicator, who is in a position to know, can render the in- dustry a service by being honest and forth- right with the financial backer. The syndica- tor can predict, with a fair degree of ac- curacy, the length of time it will take to realize this return. The syndicator, in other words, must promise a pot of gold not around the corner but rather at the end of a long hike. There are, after all, profits to be realized in film syndication. But the backer must not be confused in his appraisal. He must be made aware that the profits are of the long-haul variety. Only on this basis can one eliminate the vicious cycle of distressed-property sell- ing which gluts the market and damages the industry. When investors are educated to realize that there is no quick turnover in the syndi- cated film business, they will have taken a long stride toward the ultimate goal of stabilizing the economy of the young syndi- cated film business. MR. STANTON WTOM-TV VIEWS SYNDICATION THE SYNDICATED tv film series can give the local advertiser "100% identi- fication" with a nationally-known pro- gram at a cost "far below" that of news- paper advertising, according to Tom Shull, president of Inland Broadcasting Corp. and general manager, WTOM-TV Lansing, Mich. Mr. Shull, a former NBC Film Divi- sion salesman, said that new film pur- chases by the station would be fitted immediately into the uhf station's pro- gramming. The purchases included eight NBC Film Division shows, eight CBS Television Film Sales programs and a package of features and westerns from Hygo Television Films. Underscoring film's importance to the operation of his outlet, Mr. Shull explains that more than half of the station's 36 weekly hours of programming are devot- ed to syndicated tv film series and feature films. Cost advantage to the local advertiser is about one-fifth the price of local news- paper advertising, Mr. Shull estimates. He says there is more than 50% uhf conversion in the station's area of 100,- 000 tv homes. At a rate of 2.5 viewers per set, Mr. Shull says the cost-per- thousand compared with the newspaper's 63,000 circulation is in his favor. Mr. Shull, in turning to promotion ef- forts, says WTOM-TV (formerly with the call of WILS-TV) is in hopes of a single-channel converter to sell under $10 — which when found he plans to sell in quantity from sound trucks in down- town Lansing using "medicine-man" techniques. He also will enlist Michigan State College students to sell and install the converters door-to-door. Multiple- channel converters now sell for $18.95 and up, he says. And, urges Mr. Shull, colorset makers ought to incorporate uhf conversion in the basic tv receiver because the cost "would be negligible." He also believes that at least 5% of his station's total operating budget should be invested in all types of promotion. WTOM-TV is represented by Everett-McKinney Inc. Page 96 • November 8, 1954 Broadcasting • Telecasting AMERIC est loyal fan following in the entertainment field. The public loved "North" in the New Yorker series; read every "North" book published; followed "North" to Broadway and Motion Pictures; have been keeping "North" in radio's top ten rated shows for more than 12 years. (fate £(*t beautiful Barbara Britton . as Pam North . . . blonde . . . vivacious . . . exciting! (fate S*n> Richard Denning ... as Jerry North smooth . . . handsome . . . dynamic! Put them together . . . AND YOU HAVE TELEVISION'S BEST BUY produced by John W. Loveton Productions . . creator of "Topper" and "Scattergood Baines" 57 COMPLETED FILMS NOW AVAILABLE IN MANY MARKETS advertisers' television | rogram Jervice, inc In Hollywood: MAURIE H. GRESHAM V P. and Gen. Mgr. 9100 Sunset Blvd. Hollywood 46, Colif CResfview 6-7496 In New York: WILLIAM P. MULLEN faitern So'et Mgr' 1 5 East 48th Street New York 17, N. Y. PLozo 1-1290 Broadcasting • Telecasting November 8, 1954 • Page 97 BADGE 714, starring Jack Webb Hi ANY ONE OF TV'S Adventures of t THE FALCON,' starring Charles McGraw MYSTERY INNER SANCTUM ADVENTURE PROGRAMS can sell your product Whatever you sell . . . from beer to banking . . . automobiles to supermarkets . . . appliances to soft drinks . » . these proven-great programs have delivered enormous local audiences for similar sponsors. Always, the cost per thousand has been unusually low . . . characteristic of NBC Film Division shows. NBC FILM DIVISION SERVING ALL SPONSORS . . . SERVING ALL STATIONS NBC FILM DIVISION— 30 Rockefeller Plaza, New York 20, N. Y. • Merchandise Mart, Chicago, III. Sunset t Vine Jts, Hollywood. Calif . • In Canada: RCA Victor, 225 Mutual St., Toronto; 1551 Bishop St.,Montreal Movie Circles FILM LABS, INC. Formerly McGeary-Smith 1905 Fairview Ave., N.E., Washington 2, D.C. THE FILM PRODUCERS ADOPT A CODE MEETING in Chicago last month [B*T, Oct. 18] the American Assn. of Film Pro- ducers Inc., whose membership includes many of the companies which pioneered in the development of commercial films, adopted the following code of fair practices for the protection of film buyers and pro- ducers alike. For the information of all who may be concerned with buying or sell- ing commercial films, B»T herewith repro- duces the full text of the code. CODE OF FAIR PRACTICES of the AMERICAN ASSOCIATION OF FILM PRODUCERS, INC.* The American Association of Film Pro- ducers, Inc., comprised of privately capital- ized business concerns actively engaged in the production of films for Industry, Educa- tion, and Government, was organized to further the following stated aims, among others : To foster and promote continued ethical relationships between producers and their clients. To advance the quality standards of mo- tion pictures, slide-motion pictures, sound slidefilms, and other visual aids for Industry, Education and Government. To implement these aims, and in full recognition of the increasing responsibilities shared by its members toward employes, clients and the general public, the American Association of Film Producers and its in- dividual members are hereby agreed to ob- DEALER TIE-IN FILMS SELL FOR WOKY-TV MANUFACTURERS and distributors with dealer franchises in the Milwaukee area are taking advantage of a fresh approach to advertising these days in the form of a project called "Operation Impact." Launched last April by WOKY-TV there, it has gained momentum to the point where it is now used by approxi- mately 50 advertisers, all with an eye on deriving the best return for their media expenditures. To be eligible, a WOKY-TV adver- tiser— whether a user of programs or spot announcements — must spend a mini- mum of $250 per week for at least 26 weeks. He then gets Operation Impact without any extra charge. The technique was conceived by Don- ald Mann, station manager of WOKY- TV, uhf ch. 19 outlet licensed to Bartell Broadcasters Inc. The plan encompasses dealer tie-in films made at the location of the advertiser's dealers. Says Mr. Mann: "These dealer tie-in films are not only added advertising impact for the distrib- utor or manufacturer, but they are tools in forging better dealer relations, distribu- tion, merchandising, displays and point of sale promotion." Here's how the plan works: WOKY-TV makes short commercial films featuring various outlets in the manufacturer's or distributor's dealer or- ganization. The station sends out a film crew to the dealer's store and "shoots" him against the backdrop of the product involved, with his own message. In due time, all stores handling the product, whether it's paint, tuna-fish, appliances or automobiles, are filmed. The advertiser may choose the time for scheduling his message, utilizing the films, preceded or followed by a standard 40-, 50- or 60-second spot from the ad- vertiser himself. Advertisers with local Milwaukee fran- chises have reported upgraded sales and profit by using Operation Impact, the sta- tion reports. A notable example is Mil- waukee Nash, whose president, I. B. Ro- senberg, reported: "In spite of a declining buyers' market we can point to the fact that our sales have held up very well and even increased over a similar period when we did not use any tv advertising. The only addi- tion to our advertising has been our sched- ule (of commercial spots) on WOKY- TV, which has brought us back a sub- stantial profit. We are planning to in- crease our present schedule . . ." Among other users of Operation Im- pact are: Major Appliance Co., IGA Stores and Chicken-of-the-Sea Tuna. Aside from these larger advertisers, a number of local firms have hopped on the bandwagon, among them: Wisconsin Steel Products, Howard Clock, Dial Cab- inet, Nelson Motor Service and Veterans Radio & Steam Auto Service. Phase two of Impact is devoted solely to local firms which, WOKY-TV confi- dently feels, can't afford to remain off tv long. A local retailer can get a 20-second sound film (voice over) on WOKY-TV once a week for a relatively low price. The station handles the details and the advertiser buys the film service. Page 100 • November 8, 1954 Broadcasting Telecasting PANORAM DOLLY gives camera complete mobility; smooth panning, dolly shots, run- ning shots, special effects. Two man crew. CINEMOBILE offers extreme maneuverability. Camera boom raises hydraulically. Ideal for smooth dollying, panning, etc. Two man crew. CAMERA is counterbalanced in Model PD-3 TV Pedes- tal by Houston-Fearless, enabling cameraman to raise or lower with ease. WHICH TYPE OF CAMERA MOUNT SHOULD YOU BUY? Proper mounting of television and motion picture cameras is essential for efficient operation, smooth production and good showmanship. Choice of mobile equipment should be determined by the size of your studio, types of shows, size of camera crew, camera equipment used, budget and many other factors. Each piece of Houston-Fearless equipment shown here has been designed for a specific purpose. Each is the finest of its type, the standard of the industry. A Houston-Fearless representative will be happy to analyze your require- ments and recommend the equipment that will serve you best. Write or phone: The Houston-Fearless Corp., 11801 West Olympic Boulevard, Los Angeles 64, California. BRadshaw 2-4331. 620 Fifth Avenue, New York 20, N. Y. Circle 7-2976. HOUSTON-FEARLESS TC-1 CRANE raises camera to extremely high and low positions. Permits "fluid motion" shots. Foot-operated panning. HOUSTON-FEARLESS Ail-Metal Tripod on MODEL BT-1 CRANE has power drive, hydrau- TV PEDESTAL MODEL PD-1 by Houston- Tripod Dolly gives mobility to cameras at lie lift. Provides lens height from 2' to 10'. Fearless is operated by cameraman. Rolls low cost. Completely portable. Ideal for Developed for Motion Picture Research smoothly, raises, lowers, turns on own radius, remotes. Council. Broadcasting • Telecasting November 8, 1954 • Page 101 serve and promote the CODE OF FAIR PRACTICES set forth hereafter. d o o • • • • • We told a VV buyer and a big £5£Jc^0 distributor that BONDED TV Film Service handles TV film. And what sir' ^oes "handle" mean, they asked. Well, now, I'd j-y^^-> to tell you, I said and did: When the finishes printing a film, bonded takes over. We attach" leaders, mount on a (^^) and label each print for you. If it's a program, we splice in commercials. Next we mail it or ^f^^fZ by . And we keep a "Print Control Record" oTwhere every print is, until it returns. Then we examine each print carefully, clean and repair if needed and give you a "Condition so you'll know whether those CENSORED Report" . took goorJ_care of it or chewed it all up. And bonded stores until you tell us to j^bL- it out again. your Interesting"part is, we can do all this cheaper than you can do it for yourself, by the dozen or by the thousands. That's our business and we " us. You'll be <{ Z^y J you did ! nc. DED TV FILM SERVICE I LOS ANGELES • 904 N. La Cienega • BR 2-7825 NEW YORK • 630 Ninth Avenue • JU 6-1030 FASTER, SAFER, LESS COSTLY ... Because It's More Efficient! design*1 1°- collection ot Pn price tag ol Pb . . ^eU *u traCts. —MS ^ GREAT — CAN 1 v 1 thflt P«rs 1 . Ave , Ne« CLIENT RELATIONS 1. Speculative Scripts and Story Boards Motion picture and slidefilm scripts, re- search, elaborate treatments, outlines or storyboards are a cost of production charge- able to the individual client for whom they are designed, and shall not be provided to prospective clients except as a contractual obligation at a fair and stipulated cost. However: la. Ideas for prospective production, limited treatments or outlines in the spoken word, in correspondence or presentation form as a legitimate part of the sales activ- ity, may be offered without cost to the client. 2. Samples of Producer's Work The producer shall agree to submit ap- propriate samples of past work on request. (Continued on page 105) International Coverage NEW programming material plus a "good neighbor" gesture toward Pan American nations are combined in an idea intro- duced by WSUN-TV St. Petersburg, Fla., on its Date With Fran program. Taped interviews and film pickups are used, with material gathered by WSUN- TV staff personnel who visit Central and South American countries under an ar- rangement with Aerovias Sud Americana, air cargo carrier. In the first program Charles W. Mason, producer-director, and Fran Ratteree, program m.c, interviewed President Carlos Castillo-Armas of Gua- temala. They were aided by W. H. Bowes, WSUN-TV news-public relations director, and Larry Renault, photogra- pher. Program material includes interior na- tive settlements, mountain scenery, politi- cal figures in several nations, with a half- dozen other countries lined up for the next assignments. The program was con- ceived by Mr. Mason. Its success led Charles L. Kelly, general manager of the station, to expand the idea. PRESIDENT Carlos Castillo-Armas of Guatemala is interviewed by Fran Ratteree on WSUN-TV's new interna- tional program, Date With Fran. Page 102 • November 8, 1954 Broadcasting • Telecasting in ill© ROBERT GUMMINGS fn Here's the rib-tickling family show that has entertained big, BIG network audiences (National rating of 29.9!) with a sales-success record on everything from Automobiles to Beer to Cigarettes. Best of all, "My Hero" keeps drawing the crowds even when it comes back for bow after bowl 4?ktM m lost fagelet a 7 station market-' 'My Hero" gets a 18.3 ARB rating to put it in the Top Ten of syndicated TV iilm shows! Just a few of the sales-alert, bud- get-conscious sponsors who have made "My Hero" their hero: Atlas Furniture Co- DETROIT Chevrolet Dealer. ...SEATTLE Duquesne Beer~ ,i — .. .WHEELING, ERIE Ever Ready Battery Co _, 10S ANGELES Chase & Sanborn . LOS ANGELES Winn OiL. L _ ...LOS ANGELES Furr*s Supermarkets EL PASO Holmes Tire Co„_ MADISON James Cashman... „_ LAS VEGAS Miami Valley Dairy. DAYTON Piggly Wiggly Food „ AMARILLO Russer Meat Products- ROCHESTER Sweet Caporal -CANADA Supermarkets, Inc „„ — LUBBOCK Taylor Insurance. PINE BLUFF Premier Foods. ..„.. NEW YORK CITY Whelan Drug Stores NEW YORK CITY RCA Victor TV Co... „. KEARNEY Skelly Oil Co — „ _.. ...MONROE, LA. York Air Conditioning . HUTCHINSON, KAN, YOU CAN STILL BUY "MY HERO" IN MANY MARKETS . . Some ®/&ri -first run > 39 weeks of half hour top-rated situation comedies with full family appeal. WRtTE! WIRE! VHONE! for full details and merchandising plan for sponsorsl 25 WEST 45th ST., NIW YORK 36, N.Y. • PL 7-0100 Atlanta ♦ Baltimore • Beverly Hills ♦ Boston • Chicago » Dallas ♦ Detroit • St. Louis AMERICA'S LEADING DISTRIBUTOR OF QUALITY TV FILMS COLONEL MARCH OF SCOTIAND YARD • MY HERO • TERRY AND THE PIRATES TOWN AND COUNTRY TIME • SECRET FILE U.S.A. « THE STAR AND THE STORY WGR-TV SIEVING THE NIAGARA FR0NT1E ^ Wl SATISFY P% YOUR PUBLIC SERVICE OBLIGATIONS v. Program Encyclopaedia Britannica Films! Encyclopaedia Britannica Films are a vital part of the audio visual education programs of most schools, universities, civic associations and other groups oper- ating entirely in the public interest. Endorsement of and participation in TV programs utilizing EBPilms in most cases is as near as your telephone. There's an EBFilm Library plan which brings costs down to just a few cents per title per week. Don't take chances . . . Don't handicap yourself. Solve that public service pro- gramming headache right now. Phone, wire or write right away about an En- cyclopaedia Britannica TV Film Library for your station. STATION IDENTIFICATIONS Thirteen more in B*T's continuing presentation of television IDs. WPFA-tv 4^ L ' P • ft » o t e i o k° owner, and S. Gibson Ttruce Jr. (40%). used car dealer. Granted Oct. 27. McMinnville. T»nn. — Cumberland Valley Bcstg. Co. granted 9fin k". 500 w daytime. Post office address % Joe 1VT. Matvas. P. O. Box 162, McMinn- ville. Tenn. Estimated construction cost $19,050, first vear operating cost $32,952, revenue $37,440. Principals include W. W. Davis, optometrist, pres- ident (8%): Herman Survey, president lumber company, vice president (4%): Frank Howard, insurance agent secretary (2.8%); I. D. Byars, radio engineer, treasurer (8.4%): Frank Martin, express company manager (5.2%): Joe Rader, garment comnany superintendent (8.4%); plus 37 othor stockholders. Granted Nov. 3. Plattev'lle. Wis. — Southwest Wis. Co. granted 1590 kc t kw davtime. Post office address % Charles E Brennan, 3666 S. 17th St., Milwaukee. Granted Nov. 3. APPLICATIONS Monticello. Ark. — James A. West Jr., Elgie M. Risineer. Delvin R. White & Bill Wells d/b as College Bcstg. Co., 1430 kc, 1 kw daytime. Post office address James A. West Jr., % West Bros., El Dorado. Ark. Estimated construction cost $15,510, first year operating cost $24,000, revenue $35,000. Principals in eaual general partnership include James A. West Jr., \\ partner of KDMS El Dorado, Ark.; Elgie M. Risinger, employe at West Bros. dept. stores; Delvin R. White, and Bill Wells, commercial manager KWRF Warren, Ark. Filed Oct. 27. West Hartford, Conn. — The Trout Brook Bcstrs. Inc.. 1230 kc, 250 w unlimited. Post office address <•/„ Frank Hatch, Butler Bldg., 1000 Farmington Ave., West Hartford. Estimated construction cost $17,691, first year operating cost $75,000, reve- nue $75,000. Principals include Pres. C. George Taylor (32V2%), sec.-12'/2% owner WHIM Provi- dence, R. I., and pres.-25V2% owner WORC Worcester, Mass.; Vice Pres. Kenneth M. Cooper (25%), general manager WORC; Sec. John E. Metts (10%), business manager WORC, and Treas. Robert T. Engles (321/2%) pres.-121/2% owner WHIM and vice pres.-25V2% owner WORC. Filed Oct. 26. Pendleton, Ore. — John Truhan, 1290 kc, 1 kw daytime. Post office address Star Rt. 2, Lebanon, Ore. Estimated construction cost $12,800, first year operating cost $42,000, revenue $65,000. Mr. Truhan is \'3 owner KGAE Salem, Ore. Filed Oct. 29. West Warwick, R. I.— W. Paul Oury, 1450 kc, 250 w unlimited. Post office address 557 Potowo- mut Rd., East Greenwich, R. I. Estimated con- struction cost $18,103, first year operating cost $35,000, revenue $50,000. Mr. Oury deals in real estate and is former owner of WERI Westerly, R. I. Filed Nov. 1. APPLICATIONS AMENDED New Albany, Miss. — Vernon K. Wroten & Wy- nez Wroten d/b as New Albany Bcstg. Co. amend bid for new am station on 900 kc 250 w daytime to specify 1580 kc. Filed Oct. 28. Reno, Nev. — Thompson Magowan, G. V. Jones & J. W. Harford d/b as Magowan, Jones & Har- ford amend bid for new am station on 1400 kc 250 w unlimited to specify 1450 kc. Filed Oct. 28. The Dalles, Ore. — Radio Mid-Columbia Inc. amends bid for new am station on 1480 kc 250 w daytime to specify 1300 kc 1 kw. Filed Oct. 26. Thermopolis, Wyo. — Thermopolis Bcstg. Co. amends bid for new am station on 1050 kc 250 w davtime to specify 1240 kc unlimited. Filed Oct. 28. APPLICATIONS DISMISSED Oxnard, Calif. — Pacific Bcstrs. FCC dismissed bid for new am station on 1520 kc 250 w un- limited as of Nov. 24. Dismissed Oct. 29. Morehead, Ky. — Morehead Bcstg. Co. FCC dismissed bid for new am station on 1310 kc 1 kw daytime as of Nov. 24. Dismissed Oct. 29. Paducah. Ky. — E. Weaks McKinney-Smith. FCC dismissed bid for new am station on 1560 kc 1 kw daytime as of Nov. 24. Dismissed Oct. 29. Saline, Mich. — Saline Bcstg. Co. FCC dismissed bid for new am station on 1290 kc 500 w day as of Nov. 24. Dismissed Oct. 29. Existing Am Stations . . . ACTIONS BY FCC KOSI Aurora. Colo. — Mid-America Bcstg. Co. granted mod. of CP to change transmitter loca- tion to 0.4 mile N. of U. S. Hwy. 36-40, 1.1 miles E. of Aurora Citv; studio location to 9100 W. Colfax Ave., Riveriera Motel, Aurora City. Grant- ed Oct. 29: announced Nov. 2. WRFC Athens, Ga. — Radio Athens Inc. FCC dismissed bid to change from 500 w night, direc- tional, 1 kw day to 1 kw night, directional, 5 kw day on 960 kc as of Nov. 24. Dismissed Oct. 29. WRUM Rumford, Me.- Rumford Bcstg. Co. granted CP to change from 1450 kc 250 w unlim- ited to 790 kc 1 kw davtime. Granted Nov. 3. WIPS Ticonderoea, N. Y. — Portage Bcstg. Co. granted mod. of CP to change transmitter and studio location to 1.2 miles E. of city limits on State Rd. 347. Granted Oct. 29; announced Nov. 2. WBLT Bedford, Va.— Bedford Bcstg. Corp. granted CP to change from 1490 kc 250 w unlim- ited to 1350 kc 1 kw daytime. Granted Nov. 3. APPLICATIONS WZOB Ft. Payne, Ala. — Glenn M. Gravitt seeks CP to change from 1 kw to 5 kw on 1250 kc. Filed Oct. 28. KBHS Hot Springs, Ark.— Resort Bcstg. Co. seeks CP to change from 1 kw daytime to 1 kw day, 500 w night, directional night. Filed Oct. 28. KDEF Albuquerque, N. M. — Frank Quinn amends bid to change from 930 kc daytime to 1030 kc unlimited using 500 w night, 1 kw day to specify 1150 kc 1 kw unlimited. Filed Nov. 1. APPLICATIONS DISMISSED KIEM Eureka, Calif.— Redwood Bcstg. Co. FCC dismissed bid to change from 1480 kc 5 kw un- limited, directional to 930 kc 5 kw day, 1 kw night, directional night as of Nov. 24. Dismissed Oct. 29. WKXY Sarasota, Fla— Sarasota Bcstg. Co. FCC dismissed bid to change from 1540 kc 1 kw day to 930 kc 500 w night, 1 kw day, directional. Dismissed Oct. 29. BO EAST 98" «™f* NEW YORK 2*. N ¥ el_DORADO O^405 Page 114 • November 8, 1954 Broadcasting • Telecasting New Fm Station . . . ACTION BY FCC Wabash, Ind. — Wabash-Peru Bcstg. Co. granted CP for new class B fm station on ch. 248 (97.5 mc); ERP 21 kw; antenna height above average terrain 74 ft. Granted Nov. 3. Existing Fm Stations . . . ACTIONS BY FCC WDLP-FM Panama City, Fla. — Panama City Bcstg. Co. granted mod. of CP to change ERP to 1.6 kw. Action Oct. 29; announced Nov. 2. WFMZ (FM) Allentown, Pa. — Penn-Allen Bcstg. Co. granted CP to change ERP to 4.8 kw; antenna height above average terrain 835 ft.; change studio and transmitter location to 0.2 miles NE of Bauer Rock, about 3 miles SSE of Allentown. Granted Oct. 29; announced Nov. 2. Ownership Changes . . . ACTIONS BY FCC WAUD Auburn, Ala. — Auburn Bcstg. Co. grant- ed voluntary acquisition of negative control (50%) by Neil O. Davis through purchase of y3 interest from Elmer G. Salter for $70,000. Grant- ed Oct. 27; announced Nov. 2. KFIA (TV) Anchorage; KFIF (TV) Fairbanks, Alaska — Kiggins & Rollins granted assignment of CP's to Richard R. Rollins. No monetary consid- eration. Granted Nov. 3. KPIX (TV) San Francisco, Calif.— KPIX Inc. granted assignment of license to parent corpo- ration Westinghouse Bcstg. Co. Granted Oct. 26; announced Nov. 2. WESO Southbridge, Mass. — James W. Miller granted assignment of CP to WESO Inc. for 50% of the corporate stock. Principals include Pres. J. W. Miller (50%); Treas. Rosario S. Normandin (10%), attorney; Paul Kiritsky (10%), and John M. Richardson (10%). Granted Nov. 3. WROW-AM-TV Albany, N. Y. — Hudson Valley Bcstg. Co. granted voluntary transfer of sontrol to Lowell J. Thomas (31.2%), radio commenta- tor; Frank M. Smith (20.8%); Ellen B. Elliot (20.8%), and Alger B. Chapman (10.4%), former ABC director, through sale of 83 interest for $298,800. Messrs. Thomas and Smith are officers of Cinerama Productions Corp. Granted Nov. 3. WTRF-AM-FM Bellaire, Ohio— Tri-City Bcstg. Co. granted voluntary assignment of license to Ohio-W. Va. Bcstg. Co. for $90,000 plus accounts receivable. Principals include Pres. -Treas. John W. Kluge (100%), officer and stockholder WGAY Silver Spring, Md., KXLW Clayton, Mo., WLOF Orlando, Fla., WKDA Nashville, Tenn., and WILY Pittsburgh, Pa. Granted Nov. 3. KNEL Brady, Tex. — G. M. Burns, executor of the estate of G. L. Burns, deceased granted assignment of license to Ruth Burns, wife of deceased. Granted Nov. 3. APPLICATIONS KRDO-AM-TV Colorado Springs, Colo.— Pikes Peak Bcstg. Co. seeks voluntary transfer of con- trol from Joseph H. Rohrer to William J. Gregory, Harry C. Roth and Harry W. Roth through sale of 50.3% interest for $24,500 plus cancellation of $13,000 note due Mr. Gregory. Purchasing group will now own approximately 86% interest. Filed Oct. 27. WEIM Fitchburg, Mass.— WEIM Fitchburg Inc. seeks voluntary transfer of control to Henry G. Molina Jr. through sale of all stock for $150 and assumption of obligations. Mr. Molina is pres - general manager of WEIM. Filed Oct. 27. KCHR Charleston, Mo. — Kermit Barker & Charles W. Hobbs d/b as South Mo. Bcstg. Co. seek voluntary assignment of license to corpora- tion under the same name and to admit third equal partner James L. Ryrd III. Filed Oct. 27. KDEF Albuquerque, N. M.— Frank Quinn seeks voluntary assignment of license to KDEF Bcstg. Co. No consideration involved as Mr. Quinn re- mains as sole stockholder. Filed Oct. 27. WPWA Chester, Pa.— Lou Poller seeks volun- tary assignment of license to Eastern Bcstg Co. for $87,500. Eastern Bcstg. is subsidiary of Dela- ware River Ferry Co. Principals include Pres. Louis Kapleski (11%); Leon Cherksey (3%); Vice Pres. Harold D. Steinbright (7%), and Sec. Lyle K. Slingluff. Filed Oct. 25. OTHER ACTIONS Am 10 Percent Rule— By Memorandum Opinion and Order, the Commission denied a petition filed Sept. 3 by KIFN Phoenix, Ariz., requesting a stay of the effectiveness or withdrawal of the Report and Order issued Aug. 11 finalizing revi- sions to the "10 percent rule." Action Oct. 29. WGMS Washington, D. C— The Good Music Station Inc. FCC Comr. Robert T. Bartley grant- ed petition for dismissal without prejudice of its bid for new am station of 570 kc 1 kw, directional rnght, specified hours at Bethesda, Md., and re- tained in hearing its application to change power to 5 kw and change transmitter location. Action Oct. 27. Newburgh, Ind., Southern Ind. Bcstrs. Inc.; Mt. Vernon, Ind., Mt. Vernon Bcstg. Co. FCC examiner Herbert Sharfman granted motion of Southern to amend its bid for new am station on 1590 kc 500 w daytime to specify 910 kc 1 kw day, directional; returned to processing line amended application and competing application of Mt. Vernon. Action Nov. 2. KHTV (TV) Hibbing, Minn.— North Star Tv Co. FCC designated for hearing application for exten- sion of time to complete construction of tv ch. 10; hearing to begin Dec. 10. Action Nov. 3. WBEN-TV Buffalo, N. Y.-WBEN Inc. FCC denied request for waiver of rules and acceptance of application for mod. of CP for ch. 4 to increase visual ERP to 100 kw at 1,200 ft. Action Oct. 29. WBTL Emporium, Pa. — Bucktail Bcstg. Corp. FCC designated for hearing application for re- instatement of an expired CP for new am station on 980 kc 500 w daytime; made WILK Wilkes- Barre, Pa., a party to proceeding. Action Nov. 3. WSHA (TV) Sharon, Pa.— Leonard J. Shafitz. FCC issued an order to show cause why the CP for ch. 39 should not be revoked and ordered hearing on Dec. 7. Action Oct. 27. Yankton, S. D. — Yankton Bcstg. Co. FCC Comr. Robert T. Bartley granted petition to amend its bid for new am station on 1450 kc 250 w un- limited to reflect agreement; application was removed from hearing docket and returned to processing line; dismissed as moot petition for reconsideration and grant without hearing. Ac- tion Oct. 28. Tv Allocation — FCC invites comments by Nov. •22 to a rule-making proposal by KBOI (TV) ch. 2, Meridian, Idaho, that ch. 2 be shifted from Caldwell to Boise and ch. 9 minus from Boise to Caldwell, with Order to Show Cause for KBOI to operate on ch. 2 at Boise. Meridian is within 15 miles of Boise. Action Oct. 29. Tv Allocation — By letter, the Commission dis- missed for nonconformity with the rules a peti- tion filed Oct. 13 by WCOC-TV, ch. 30, Meridian, Miss., requesting that ch. 7 be assigned to Meridian. Action Oct. 29. Tv Allocation — By Report and Order, the Com- mission denied a petition by KALE Inc., a pros- pective tv applicant, and terminated rule-making proceedings instituted Feb. 10 on KALE's pro- posal to assign tv ch. 3 to Richland, Wash., by shifting it from Lewiston, Idaho, and substituting chs. 32 and 42 in Lewiston. Action Oct. 29. Tv Allocation — By Memorandum Opinion and Order, the Commission denied a petition filed Aug. 30 by Monona Bcstg. Co. requesting that the educational reservation, in Madison, Wis., be shifted from uhf ch. 21 to vhf ch. 3 in order to remove the intermixture of vhf and uhf com- mercial assignments in that area. Comr. Bartley dissented. Action Oct. 29. Tv Assignment — By Report and Order, the Commission finalized rule making of Sept. 15 and assigned tv ch. 10 to Goodland, Kan., which was petitioned for by James E. Blair who plans to apply for a new tv station there effective Dec. 7. Action Oct. 29. Arlington, Tex. — Mid-Cities Bcstrs. FCC Comr. Robert T. Bartley granted petition to dismiss its bid for new am station on 1220 kc 250 w daytime. Action Oct. 26; announced Oct. 28. Richmond, Va. — Louis Adelman. FCC desig- nated for hearing bid for new am station on 1320 kc 1 kw daytime. Action Nov. 3. Routine Roundup . . . October 28 Decisions ACTIONS ON MOTIONS The following actions on motions were taken as indicated: By Commissioner Robert T. Bartley St. Louis, Mo., Signal Hill Telecasting Corp. — Granted request for withdrawal of its protest to grant of CP to KWK Inc. (Docket 8810; BPCT- 324) and said protest was dismissed (Action of 10/26). Chief Broadcast Bureau — Granted petition for acceptance of his late filing of Proposed Findings in re applications of White Radio Co., Wichita Falls, Tex., et al. (Dockets 10719 et al.) (Action of 10/25). By Hearing Examiner H. Gifford Irion WGMS Washington, D. C, The Good Music Station Inc. — Granted petition filed Oct. 12 re- questing leave to withdraw its petition filed Sept. 30, which requested leave to amend its ap- plication (BP-9078), and dismissed said petition; retained in hearing status its application (Docket 11105; BP-8764). MYCALEX TUBE SOCKET CORPORATION Under exclusive license of Mycalex Corporation of America, World's largest manufacturer of glass-bonded mica products AOOHBSS INQUIRIES TO General Offices and Plant: ■Clifton Blvd., Clifton, N. J, Broadcasting • Telecasting November 8, 1954 • Page 115 By Hearing Examiner James D. Cunningham Granted petition of Matheson Radio Co. to amend its application for ch. 5 in Boston, Mass. (Docket 8739; BPCT-248), by eliminating from Sec. II and Exhibit A thereof all reference to Fidelity Bcstg. Corp., and by changing its name to WHDH Inc. (Action of 10/26). Issued a Final Order Governing Hearing in re applications of Matheson Radio Co. et al. appli- cants for ch. 5 in Boston, Mass. (Dockets 8739 et al.); said hearing to be resumed on Nov. 8 (Action of 10/21). Gave notice of an informal hearing conference to be held Oct. 29 in re applications of Dorsey Eugene Newman, Hartsell, Ala., et al., for am facilities (Dockets 10638 et al.) (Action of 10/26). By Hearing Examiner William G. Butts WEMR Emporium, Pa., Kenneth E. Rennekamp; Emporium, Pa., Curt Doelicke — Granted petitions for indefinite postponement of hearings scheduled for Nov. 1 in the matter of Cease and Desist Orders directed against them (Dockets 11134, 35). Bay Shore, N. Y., Key Bcstg. System Inc.; WAVZ New Haven, Conn., The WAVZ Bcstg. Corp. — Continued hearing scheduled for Oct. 25 and rescheduled same for Nov. 19 in re am fa- cilities (Dockets 10379, 11014) (Action of 10/21). By Hearing Examiner Herbert Sharfman Granted petition by Tennessee Tv Inc., Knox- ville, Tenn., for extension of time to Nov. 5 in which to file response to request for reopening of the record in re applications for ch. 10 (Dock- ets 10512 et al.). By Hearing Examiner Elizabeth C. Smith Price, Utah, Carbon Emery Bcstg. Co. — Granted petition for continuance of hearing from Nov. 16 to Jan. 18, 1955, in re am application (Docket 10739). By Hearing Examiner Annie Neal Huntting WKRZ Oil City, Pa., WKRZ Inc.— Granted pe- tition for indefinite continuance of hearing now scheduled for Nov. 1, in re Cease and Desist Order (Docket 11139). By Hearing Examiner Hugh B. Hutchison KLYN-TV Amarillo, Tex., Plains Empire Bcstg. Co. — Gave notice of a pre-hearing conference to be held Oct. 28 in re application for extension of time to complete construction (Docket 11191). October 29 Applications ACCEPTED FOR FILING License for CP WPAQ Mount Airy, N. C, Ralph D. Epperson- License to cover CP (BP-9107) as mod. which authorized increase in power to 10 kw, except during critical hours as defined in proposed agreement with Canada (Canadian Restricted) and install new transmitter (BL-5503). KUTI Yakima, Wash., Walter N. Nelskog, D. Gene Williams and Delbert Bertholf d/b as In- dependent Bcstrs. — License to cover CP (BP- 8988) as mod. which authorized new standard broadcast station (BL-5501). WITZ-FM Jasper, Ind., Jasper on the Air Inc. — License to cover CP (BPH-1954) which authorized new fm station (BLH-1009). WOPI-FM Bristol, Tenn., Radiophone Bcstg. Station WOPI Inc.— License to cover CP (BPH- 1950) which authorized changes in licensed sta- tion (BLH-1010). WRNJ-FM Racine, Wis., Racine Bcstg. Corp. — Operate by Remote Control from 411 Main St., Racine, Wis. (BRCH-115). Modification of CP WCOC-TV Meridian, Miss., Miss. Bcstg. Co. — Mod. of CP (BPCT-1181) as mod. which author- ized new tv station to extend completion date to 12-12-54 (BMPCT-2389). WBLK Clarksburg, W. Va., Ohio "Valley Bcstg. Corp. — Mod. of CP (BP-8413) which authorized mounting tv antenna on top of am tower for extension of completion date (BMP-6673). License for CP WKAM Goshen, Ind., Kosciusko Bcstg. Corp. — License to cover CP (BP-8868) as mod. which authorized change frequency; power, type trans- mitter and change transmitter and studio loca- tion (BL-5502). WHO Des Moines, Iowa, Central Bcstg. Co. — License to cover CP (BP-9088) as mod. which authorized changes in the antenna system (BL- 5498). KRXL Roseburg, Ore., Umpqua Bcstr. Inc. — License to cover CP (BP-8995) which authorized installation of new antenna and ground system, and move tower 90 ft. (BL-5499). WDIX Orangeburg, S. C, WDIX Inc.— License to cover CP (BP-8500) as mod. which authorized change frequency, increase in power, install new transmtiter; install DA-2 and change transmitter location (BL-5500). Renewal of License WWIT Canton, N. C, Western N. C. Bcstrs. Inc. — (BR-2977). WFMO Fairmont, N. C, Carolinas Bcstg. Co. — (BR-2877). WEYE Sanford, N. C, Lee Bcstg. Corp.— (BR-2739). Remote Control WGPC Albany, Ga., Albany Bcstg. Co.— (BRC- 562). WRJN Racine, Wis., Racine Bcstg. Corp. — (BRC-561). WMBO Auburn, N. Y., WMBO Inc.— (BRC-560). CP WEBQ-FM Harrisburg, 111., Harrisburg Bcstg. Co.— CP to replace permit (BPH-1901) which authorized changes in licensed station which expired 8-2-54 (BPH-1977). WLVN-FM Olney, 111., Olney Bcstg. Co.— CP to replace permit (BPH-1889) as mod. which au- thorized new fm station which expired 8-11-54 (BPH-1976). WJHL-FM Johnson City, Tenn., WJHL Inc.— License to cover CP (BPH-1960) which replaced expired permit (BLH-1008). Renewal of License WJHL-FM Cape Fear Bcstg. Co., FayetteviUe, N. C— (BRH-169). Modification of CP KISJ (TV) Pocatello, Idaho, Eastern Idaho Bcstg. and Television Co. — Mod. of CP (BPCT- 1556) as mod. which authorized new tv station to extend completion date to 7-25-55 (BMPCT- 2573) . KCKT (TV) Great Bend, Kan., Central Kansas Television Co.— Mod. of CP (BPCT-1838) which authorized new tv station to extend completion date to 5-3-55 (BMPCT-2575). KALA (TV) San Antonio, Tex., W. W. Lechner d/b as Alamo Television Co. — Mod. of CP (BPCT- 802) as mod. which authorized new tv station to extend completion date to 4-25-55 (BMPCT- 2574) . November 1 Decisions ACTIONS ON MOTIONS By Hearing Examiner Charles J. Frederick Continued hearing in re application of Westing- house Bcstg. Co. et al. for ch. 11 in Pittsburgh, Pa., from Nov. 1 to Nov. 3 (Dockets 8694 et al.), because of the elections (Action of 10/29). Hastings, Neb., The Seaton Pub. Co. — Adopted an order formalizing action taken orally on Oct. 5 continuing from Oct. 6 to Nov. 10 the hearing re application for ch. 5 (Docket 10965) (Action taken 10/26). Ordered hearing in re applications of City of Jacksonville, et al. for ch. 12 in Jacksonville, Fla., be resumed on Nov. 8 (Docket 10833 et al.) (Ac- tion of 10/21). By Hearing Examiner William G. Butts Bay Shore, N. Y., Key Bcstg. System Inc.; WAVZ New Haven, Conn., The WAVZ Bcstg. Corp. — Adopted an Order to govern the course of hearing in re applications for am facilities (Dockets 10379, 11014); said hearing to commence Nov. 19. By Hearing Examiner Annie Neal Huntting Columbus, Ohio; Abraham Klein, Hartford, Conn. — Issued a statement concerning pre-hear- ing conference of Oct. 25 re (Dockets 11175-76), and ordered hearing scheduled for Nov. 4 contin- ued to Dec. 2. By Hearing Examiner Hugh B. Hutchison Chattanooga, Tenn., Greenwood Bcstg. Co.; Murphy, N. C, Cherokee Bcstg. Co. — Issued a Statement and Order in re am applications (Dockets 11101-02), continuing hearings now scheduled for Nov. 9 to Jan. 4, 1955. Issued a Statement and Order governing hear- ing in re applications of Jessie Mae Cain, Grand Prairie, Tex., and KLIF Dallas for am facilities (Dockets 11025-26), the taking of testimony to begin Nov. 2 (Action of 10/29). By Hearing Examiner Basil P. Cooper On petition of WORZ Inc. granted continuance of hearing in re ch. 9, Orlando, Fla., from Nov. 1 to Nov. 2 (Dockets 11081 et al.). By Hearing Examiner Herbert Sharfman Newburg, Ind., Southern Ind. Bcstrs. Inc.; Mt. Vernon, Ind., Mt. Vernon Bcstg. Co. — Granted petition of Southern Indiana to continue indefi- nitely the prehearing conference scheduled for Nov. 1, to permit consideration of its petition to amend to another frequency (Dockets 11076-77). By Hearing Examiner Isadore Honig Chief Broadcast Bureau — By Memorandum Opinion and Order, granted petition for exten- sion of time to and including Nov. 1, in which to file proposed findings in re applications of Appalachian Bcstg. Corp. and Tri-Cities Tv Corp. for ch. 5 in Bristol, Tenn.-Va.; such extension being applicable only to counsel for the Broad- cast Bureau. November 2 Decisions BROADCAST ACTIONS The Commission, by the Broadcast Bureau, took the following actions on the dates shown: Actions of October 29 Granted License KVOA-TV Tucson, Ariz., Arizona Bcstg. Co. — Granted license for tv broadcast station (BLCT- 223). WBAY-TV Green Bay, Wis., Norbertine Fathers — Granted license for tv broadcast station (BLCT- 232), and license for auxiliary transmitters and antenna system at main transmitter site (BLCT- 239). (Continued on page 121) West Coast Independent $90*000.00 Wonderful market with excellent facilities. Present owner making $30,000.00 per year. Can be finan- ced with only $20,000.00. Midsouth Independent S309000.00 Single station market which owner must sell. Can be financed. Ideal owner-manager operation in good section of south. Well equipped. Appraisals • Negotiations • Financing BLACKBURN - HAMILTON COMPANY WASHINGTON, D. C. James W. Blackburn Clifford Marshall Washington Bldg. Sterling 3-4341-2 RADIO-TV-NEWSPAPER BROKERS CHICAGO Ray V. Hamilton Phil Jackson Tribune Tower Delaware 7-2755-6 SAN FRANCISCO William T. Stubblefield 235 Montgomery St. Exbrook 2-5671-2 Page 116 • November 8, 1954 Broadcasting • Telecasting PROFESSIONAL CARD JANSKY & BAILEY INC. Executive Offices 1735 De Sales St., N. W. Offices and Laboratories 1339 Wisconsin Ave., N. W. Washington, D. C. ADams 4-2414 Member AFCCE * JAMES C. McNARY Consulting Engineer National Press Bldg., Wash. 4, D. C. Telephone District 7-1205 Member AFCCE * — Established 1926 — PAUL GODLEY CO. Upper Montclair, N. J. MO. 3-3000 Laboratories Great Notch, N. J. Member AFCCE * GEORGE C. DAVIS 501-514 Munsey Bldg. STerling 3-0111 Washington 4, D. C. Member AFCCE * Commercial Radio Equip. Co. Everett L. Diilard, Gen. Mgr. INTERNATIONAL BLDG. Dl. 7-1319 WASHINGTON, D. C. P. O. BOX 7037 JACKSON 5302 KANSAS CITY, MO. Member AFCCE * A. D. RING & ASSOCIATES 30 Years' Experience in Radio Engineering Pennsylvania Bldg. Republic 7-2347 WASHINGTON 4, D. C. Member AFCCE * GAUTNEY & JONES CONSULTING RADIO ENGINEERS 1052 Warner Bldg. National 8-7757 Washington 4, D. C. Member AFCCE * Craven, Lohnes & Culver MUNSEY BUILDING DISTRICT 7-8215 WASHINGTON 4, D. C. Member AFCCE * FRANK H. MclNTOSH CONSULTING RADIO ENGINEER 1216 WYATT BLDG. WASHINGTON, D. C. Metropolitan 8-4477 Member AFCCE * RUSSELL P. MAY 711 14th St., N. W. Sheraton Bldg. Washington 5, D. C REpublic 7-3984 Member AFCCE * WELDON & CARR Consulting Radio & Television Engineers Washington 6, D. C. Dallas, Texas 1001 Conn. Ave. 4212 S. Buckner Blvd. Member AFCCE * PAGE, CREUTZ, GARRISON & WALDSCHMITT CONSULTING ENGINEERS 710 14th St., N. W. Executive 3-5670 Washington 5, D. C. Member AFCCE * KEAR & KENNEDY 1302 18th St., N. W. Hudson 3-9000 WASHINGTON 6, D. C. Member AFCCE * A. EARL CULLUM, JR. CONSULTING RADIO ENGINEERS HIGHLAND PARK VILLAGE DALLAS 5, TEXAS JUSTIN 6108 Member AFCCE * GUY C. HUTCHESON P. O. Box 32 AR. 4-8721 1100 W. Abram ARLINGTON, TEXAS ROBERT M. SILLIMAN John A. Moffet — Associate 1405 G St., N. W. Republic 7-6646 Washington 5, D. C. Member AFCCE * LYNNE C. SMEBY "Registered Professional Engineer" 1311 G St., N. W. EX 3-8073 WASHINGTON 5, D. C. GEORGE P. ADAIR Consulting Radio Engineers Quarter Century Professional Experience Radio-Television- Electronics-Communications 1610 Eye St., N. W., Wash. 6, D. C. Executive 3-1230 — Executive 3-5851 (Nights-holidays, Lockwood 5-1819) Member AFCCE * WALTER F. KEAN AM-TV BROADCAST ALLOCATION FCC & FIELD ENGINEERING 1 Riverside Road — Riverside 7-2153 Riverside, III. (A Chicago suburb) WILLIAM E. BENNS, JR. Consulting Radio Engineer 3738 Kanawha St., N. W., Wash., D. C. Phone EMerson 2-8071 Box 2468, Birmingham, Ala. Phone 6-2924 Member AFCCE * ROBERT L. HAMMETT CONSULTING RADIO ENGINEER 821 MARKET STREET SAN FRANCISCO 3, CALIFORNIA SUTTER 1-7545 JOHN B. HEFFELFINGER 815 E. 83rd St. Hiland 7010 KANSAS CITY, MISSOURI Vandivere, Cohen & Wearn Consulting Electronic Engineers 612 Evans Bldg. NA. 8-2698 1420 New York Ave., N. W. Washington 5, D. C. CARL E. SMITH CONSULTING RADIO ENGINEERS 4900 Euclid Avenue Cleveland 3, Ohio HEnderson 2-3177 Member AFCCE * J. G. ROUNTREE, JR. 4515 Prentice Street EMerson 3266 Dallas 6, Texas VIR N. JAMES SPECIALTY Directional Antenna Proofs Mountain and Plain Terrain 3955 S. Broadway Sunset 9-9182 Denver, Colorado IF YOU DESIRE TO JOIN THESE ENGINEERS in Professional card advertising contact Broadcasting • Telecasting 1735 DeSales St., N. W., Wash. 6, D. C. Member AFCCE * s ERVICE D IRECTOI IY Custom-Built Equipment U. S. RECORDING CO. 1121 Vermont Ave., Wash. 5, D. C. Lincoln 3-2705 COMMERCIAL RADIO MONITORING COMPANY MOBILE FREQUENCY MEASUREMENT SERVICE FOR FM & TV Engineer on duty all night every night JACKSON 5302 P. O. Box 7037 Kansas City, Mo. Grinnan Fixture Co. Minerva, Ohio DESIGNERS • BUILDERS • INSTALLERS record libraries, office partitions, re- ception desks, special consoles, fine custom cabinet work. SPOT YOUR FIRM'S NAME HERE, To Be Seen by 75,956* Readers — among them, the decision-making station owners and managers, chief engineers and technicians — applicants for am, fm, tv and facsimile facilities. * 1953 ARB Projected Readership Survey Broadcasting • Telecasting November 8, 1954 • Page 117 ■ CLASSIFIED ADVERTISEMENTS Payable in advance. Checks and money orders only. Deadline: Undisplayed — Monday preceding publication date. Display — Tuesday preceding publication date. Situations Wanted 20C»--t»>*» -- i«>C»-- ni<»-- hi<»-- uiC»-- ritC»-- n»C»-- u»C» -- t»i<»-- u»C»-- i SUCCESSFUL TELEVISION PRODUCER f Employed with a Television Production agency in Jy Eastern market of 2 million, desires to join Television • ; station or advertising agency in Florida working in . Q. production-promotion-sales. Also, will consider any y - qualified offers to represent film companies in the State £ 1 of Florida. Family man in early thirties, college ^ = degree in advertising, graduate work in Television. " ^ Available February 15th. Reply to Box 223F, B.T. q «t>l|..<>l|..«>(-.C>B..t>U..€>l|..t>l|..C>l|..C>l|..<>l|..C>l|..<>l|..t>lI..C>ll..c}«» FOR SALE Stations Experienced management-sales personnel with capital to invest in excellent AM property, please con- tact us at once. Complete proposal covering plan to purchase 50kw sta- tion will be made available to qual- ified parties. J. Rogers & Com- I \ pany, 926 Main Street, Peoria, Illi- nois. FOR SALE FOR THE RECORD Equipment AVAILABLE IMMEDIATELY l/HF-TV TRANSMITTER CHANNEL 38 If you're building a UHF sta- tion or satellite, this is for you ! A perfect-condition, almost-new unit, ready for action ! Incl. RCA-TTU1B, 1KW, UHF transmitter, RCA- TTC1B control console, side band response analyzer visual demodulator, transmission lines, dehydrator, 90-degree elbows, adaptors, cover plates, gas stop, etc. For complete de- tails, contact GREAT PLAINS TV 4 West 58th Street, New York, 19, N. Y. PLaza 9-2929 Wanted to Buy Equipment Etc. WANTED . . . TV Camera chain, preferably RCA. Also Audio Console and what have you. Box 207F, B*T Employment Services BROADCASTERS EXECUTIVE PLACEMENT SERVICE Evecutive Personnel for Television and Radio Effective Service to Employer and Employee Howard S. Frazier TV & Radio Management Consultants 70S Bond Bldg., Washington 5, D. C. TOWERS RADIO— TELEVISION Antennas — Coaxial Cable Tower Sales & Erecting Co. 6100 N. E. Columbia Bird., Portland 1 1 , Oregon RADIO & TV PERSONNEL We screen New York's vast source of qualified personnel; take the guesswork out of hir- ing for stations anywhere. Tell us your needs, we do the rest I CAREER BUILDERS Agency Marjorie Witty, Director, Radio-TV Div. 35 West 53rd St., New York 19 • PL 7-6385 (Continued from page 116) WRCA-TV New York, N. Y., National Bcstg. Co. — Granted license covering changes in tv broad- cast station (BLCT-215), and license to maintain the main transmitters specified in BRCT-1, granted 5/19/54, as auxiliary transmitters (BLCT- 216). WWOR-TV Worcester, Mass., Salisbury Bcstg. Corp. — Granted license for tv broadcast station (BLCT-226). WSEL (FM) Chicago, 111., Chicago Skyway Bcstg. Co. — Granted license for fm broadcast sta- tion (BLH-915). Remote Control The following stations were granted authority to operate transmitters by remote control: WRJN Racine, Wis.; WGPC Albany, Ga.; WMBO Auburn, N. Y.; KOSI Aurora, Colo.; WRJN-FM Racine, Wis. Granted CP WVLN-FM Olney, 111., Olney Bcstg. Co.— Granted CP to replace permit (BPH-1889) as mod. which authorized new fm broadcast station which expired 8-11-54 (BPH-1976). KUGN-FM Eugene, Ore., KTJGN Inc.— Granted CP to replace expired permit (BPH-1642) as mod. which replaced expired permit (BPH-1971). WEPS (FM) Elgin, 111., Board of Education, Union School District #46 — Granted CP to change antenna system of noncommercial educational fm station (BPED-262). Modification of CP WPON Pontiac, Mich., Gerity Bcstg. Co. — Granted mod. of CP to change type of trans- mitter (BMP-6676); conditions. KPMC Bakersfield, Calif., Pioneer Mercantile Co. — Granted mod. of CP to change type trans- mitter and antenna towers obstruction markings; conditions (BMP-6650). WCOC-TV Meridian, Miss., Mississippi Bcstg. Co. — Granted mod. of CP for extension of com- pletion date to 2-12-55. KISJ (TV) Pocatello, Idaho, Eastern Idaho Bcstg. and Tv Co. — Granted mod. of CP for extension of completion date to 4-25-55. Actions of October 28 Granted License KIDO-TV Boise, Idaho, KIDO, Inc.— Granted license for tv broadcast station and to designate transmitter and studio location (not a move) (BLCT-230). KFEQ-TV St. Joseph, Mo., KFEQ Inc. — Granted license for tv broadcast station (BLCT-240). KTVT (TV) Salt Lake City, Utah, Intermoun- tain Bcstg. and Tv Corp.— Granted license cov- ering changes in facilities of tv broadcast station (BLCT-146). WMCT Memphis, Tenn., Memphis Pub. Co.— Granted license covering changes in facilities of tv broadcast station (BLCT-198). WCIA (TV) Champaign, ill., Midwest Tv Inc. —Granted license for tv broadcast station (BLCT- 224). KSWO-TV Lawton, Okla., Oklahoma Quality Bcstg. Co. — Granted license for tv broadcast station (BLCT-210). WCAU-TV Philadelphia, Pa., WCAU Inc.— Granted license covering changes in facilities of tv broadcast station (BLCT-221), and license covering installation of auxiliary transmitters at main transmitter site (BLCT-245). WTAR-TV Norfolk, Va., WTAR Radio Corp.— Granted license for auxiliary antenna and trans- mitters (BLCT-234). WGAL-TV Lancaster, Pa., WGAL Inc.— Grant- ed license covering changes in facilities of tv broadcast station (BLCT-214); and license for maintenance of presently licensed mam trans- mitters and antenna system as auxiliary trans- mitters and antenna, to be located at the present transmitter site (BLCT-236). Granted CP WRAK-FM Williamsport, Pa., WRAK Inc.— Granted CP to replace permit (BPH-1786) as mod. which authorized changes in licensed station which expired 7-12-54 (BPH-1974). WFMF (FM) Chicago, 111., Functional Music Inc —Granted CP to change antenna system of fm station (BPH-1975). Modification of CP KALA (TV) San Antonio, Tex., Alamo Tv Co. — Granted Mod. of CP for extension of completion date to 4-25-55. KCKT (TV) Great Bend, Kan., Central Kansas Tv Co.— Granted Mod. of CP for extension of completion date to 5-3-55. Actions of October 27 WDOD Chattanooga, Tenn., WDOD Bcstg. Corp. —Granted request for cancellation of license (BR-471) and BS-471 which authorized an aux- iliary transmitter of am station. Granted License KERG Eugene, Ore., Guard Pub. Co.— Granted license covering increase in daytime power and change type transmitter; 1280 kc, 1 kw, 5 kw-LS, DA-N, U (BL-5466). WOR-TV New York, N. Y., General Teleradio Inc. — Granted license covering changes in tv broadcast station (BLCT-218). WNAC-TV Boston, Mass., General Teleradio Inc. — Granted license covering changes in facili- ties of tv broadcast station (BLCT-168). Modification of CP The following were granted Mod. of CP's for extension of completion dates as shown: WBRZ Baton Rouge, La., to 5-25-55; KVAN-TV Van- couver, Wash., to 5-15-55. Actions of October 26 Granted License WNHC-AM-FM New Haven, Conn., The Elm City Bcstg. Corp. — Granted license covering changes in fm station (BLH-1005). WRGS Rogersville, Tenn., Rogersville Bcstg. Co. — Granted license for am broadcast station (BL-5465). WOKE Oak Ridge, Tenn., Air Mart Corp. — Granted license covering increase in hours of operation, using 500 w power night, installation of DA for nighttime operation, make changes in antenna system and change transmitter location (Coordinates only); conditions (BL-5435). Modification of License WEEK-AM-TV Peoria 111., All-Oklahoma Bcstg. Co. — Granted Mod. of licenses to change name of licensee to West Central Bcstg. Co. (BML- 1602; BMLRE-377, BMLRY-108, BMPCT-2531). WHDH-FM Boston, Mass., Matheson Radio Co. — Granted Mod. of license to change name to WHDH Inc. (BMLH-78, BMLRY-107, BML-1604). Modification of CP WLDB Atlantic City, N. J., Atlantic City Bcstg. Co.— Granted Mod. of CP to change transmitter and studio location, change type transmitter and make changes in the antenna system (BMP- 6584). The following were granted Mod. of CP's for extension of completion dates as shown: WNXT Portsmouth, Ohio, to 2-1-55, conditions; KREM Spokane, Wash., to 4-1-55, conditions; KREM-FM Spokane, Wash., to 3-1-55. Actions of October 25 Modification of CP WTRN Tyrone, Pa., Tyrone Bcstg. Co.— Granted Mod. of CP for approval of antenna, transmitter location, and specify studio location; condition (BMP-6588). WCTA Andalusia, Ala., Andalusia Bcstg. Co. — Granted Mod. of CP to change location of #2 and #3 towers (BMP-6660). KREM-TV Spokane, Wash., Louis Wasmer — Granted Mod. of CP to change description of transmitter and studio location (not a move), install new transmitters, add power amplifiers, change type antenna and make other equipment change; ERP: Vis. 100 kw, Aur. 56.2 kw (BMPCT- 2565). The following were granted Mod. of CP's for extension of completion dates as shown: KREM-TV Spokane, Wash., to 5-18-55; WRDW- TV Augusta, Ga., to 5-16-55; WBTM-TV Danville, Va., to 5-20-55; KPTV (TV) Portland, Ore., to 5-20-55; KCCC-TV Sacramento, Calif., to 5-3-55. November 2 Applications ACCEPTED FOR FILING Modification of License WTAC Flint, Mich., Trendle- Campbell Bcstg. Corp. — Mod. of license to change name of li- censee to WTAC The Big Station Inc. (BML-1606). Remote Control KOGA Ogallala, Neb., Ogallala Bcstg. Co.— (BRC-563). November 3 Decisions ACTIONS ON MOTIONS The following actions on motions were taken as indicated: On petition of WMIE-TV Miami, Fla., the Com- mission on Oct. 29 extended to Nov. 8 the time for filing comments and reply to Show Cause Order in re Docket 11206, and extended to Nov. 15 the time for filing replies to these comments. By Commissioner Robert T. Bartley Memphis, Tenn., WREC Bcstg. Service; WMPS Inc —Granted petition of WREC for extension of time to Nov. 8 in which a reply may be filed to the exceptions to initial decision in re ch. 3 (Dockets 10761-62). Action Oct. 29. Broadcasting • Telecasting November 8, 1954 • Page 121 Is This "COVERAGE"? WKZO — KALAMAZOO WKZO-TV — GRAND RAPIDS-KALAMAZOO WJEF — GRAND RAPIDS WJEF-FM — GRAND RAPIDS-KALAMAZOO KOLN — LINCOLN, NEBRASKA KOLN-TV — LINCOLN. NEBRASKA Associated with WMBD — PEORIA. ILLINOIS KOLN-TV YOU'RE HALF NAKED IN NEBRASKA COVERAGE IF YOU DON'T REACH LINCOLN-LAND— 42 counties with 200,000 families — 100,000 unduplicated by any other station! Lincoln's population is 110,000 — in the same bracket with Lancaster, Pa., Schenectady, N. Y., or South Bend, Ind. The KOLN-TV tower is 75 miles from Omaha! This LINCOLN-LAND location is farther removed from the Omaha market than is Cincinnati from Dayton, Buffalo from Rochester or Toledo from Detroit. COVERS LINCOLN-LAND— NEBRASKA'S OTHER BIG MARKET CHANNEL 10 316,000 WATTS LINCOLN, NEBRASKA ABC DUMONT c4very.-Knodel, 3nc.y Exclusive ^National /Representative^ Page 122 • November 8, 1954 Broadcasting • Telecasting FOR THE RECORD Go ahead! I have my By Hearing Examiner Hugh B. Hutchison Milan, Tenn., West Tennessee Bcstg. Co. — Granted petition for continuance of hearing from Nov 10 to Dec. 10 in re application for am station (Docket 11103) (Action of 10/29). By Hearing Examiner Annie Neal Huntting By Memorandum Opinion and Order granted petition of Drew J. T. O'Keefe, Levittown-Fair- less Hills, Pa., for extension of time to and including Nov. 24 to specify a definite site for the location of the antenna system in aoplica- tion for am facilities (Dockets 10933 et al.) (Action of 11/2). By Hearing Examiner Basil P. Cooper KAMQ Amarillo, Tex., Top of Texas Bcstg. Co. — Granted motion for continuance of hearing from Nov. 4 until 20 days after the Commission has acted on petition of Chief, Broadcast Bureau, to enlarge the issues (Docket 11100; BP-9139). Action Oct. 29. By Hearing Examiner James D. Cunningham KGUL-TV Galveston, Tex., Gulf Tv Co.— The Examiner on his own motion, continued from Nov. 15 to Nov. 18 the hearing in re (Docket 11207; BPCT-1875). Action Nov. 1. By Hearing Examiner Millard F. French Raleigh, N. C, WPTF Radio Co.; Capitol Bcstg. Co. — On agreement by all parties, continued from Nov. 4 to Nov. 8 the hearing in re ch. 5 (Dockets 10861-62). Action Nov. 1. BROADCAST ACTIONS Renewal of License The following stations were granted renewal of licenses for the regular period: WREB Holyoke, Mass.; WRAP Norfolk, Va.; WFRM Coudersport, Pa.; WPXY Punxsutawney, Pa.; WAAA Winston-Salem, N. C; WAGS Bishop- ville, S. C; WAIR-AM-FM Winston-Salem, N. C; WAKE Greenville, S. C; WAKN Aiken, S. C; WALD-AM-FM Walterboro, S. C; WANS Ander- son, S. C; WAYS Charlotte, N. C; WBAW Barn- well, S. C; WBBB-AM-FM Burlington, N. C; WBBO-AM-FM Forest City, N. C; WBIG Greens- boro, N. C; WBRM Marion, N. C; WBT Char- lotte, N. C; WBUY-AM-FM Lexington, N. C; WCBT Roanoke Rapids, N. C; WBSC Bennetts- ville, S. C; WCFC Rocky Mount, N. C; WCHL Chapel Hill, N. C; WCKB Dunn, N. C; WCOG Greensboro, N. C; WCOS-AM-FM Columbia, S. C; WCPS-AM-FM Tarboro, N. C; WCRS-AM- FM Greenwood, S. C; WCSC-AM-FM Charleston, S. C; WDKD Kingstree, S. C; WEAB Greer, S. C.; WEED Rocky Mount, N. S.; WELP Easley, S. C; WELS Kins'ton, N. C; WESC Greenville, S. C; WFBC Greenville, S. C; WFGN Gaffney, S. C; WFLB Fayetteville, N. C; WFRC Reids- ville, N. C; WFTC Kinston, N. C; WGBG Greensboro, N. C; WGBR Goldsboro, N. C; WGCD Chester, S. C; WGIV Charlotte, N. C; WDNC-FM Durham, N. C; WFNS Burlington, N. C. McFarland Letter Portland, Ore., Robert E. Bollinger; KLIQ Mercury Bcstg. Co. — Are being advised that their applications (Bollinger for a new station on 1290 kc, 1 kw, D), (BP-9320) and KLIQ to change studio and transmitter location and install new transmitter (operating on 1290 kc, 1 kw, D), (BP-9400), and for renewal of license (BR-2266), indicate necessity of a hearing. November 3 Applications ACCEPTED FOR FILING Applications Returned WHBO Sulphur Springs, Fla., Sulphur Springs Bcstrs. Inc. — License renewal (BR-1985). WCAW Charleston, W. Va., Capitol Bcstg. Corp. —CP to change transmitter location. November 8, 1954 TELESTATUS Tv Stations on the Air With Market Set Count And Reports of Grantees7 Target Dates Editor's note: This directory is weekly status report of (1) stations that are operating as commercial and educational outlets and (2) grantees. Triangle (►) indicates stations now on air with reg- ular programming. Each is listed in the city where it is licensed. Stations, vhf or uhf, report re- spective set estimates of their coverage areas. Where estimates differ among stations in same city, separate figures are shown for each as claimed. Set estimates are from the station. Further queries about them should be directed to that source. Total U. S. sets in use is unduplicated B«T estimate. Stations not preceded by triangle (►) are grantees, not yet operating. ALABAMA Birmingham — ► WABT (13) NBC, ABC, DuM; Blair; 293,120 ► WBRC-TV (6) CBS; Katz; 286,830 WJLN-TV (48) 12/10/52-Unknown Alabama Educational Tv Comm. (*10) 10/13/54- Unknown Decaturt — ► WMSL-TV (23) NBC; Walker; 17,800 Dothant — WTVY (9) 7/2/54-12/25/54 Mobilet — ► WALA-TV (10) ABC, CBS, NBC; Headley- Reed; 86,000 WKAB-TV (48) See footnote (d) The Mobile Tv Corp. (5) Initial Decision 2/12/54 Montgomery — ► WCOV-TV (20) ABC, CBS, NBC, DuM; Ray- mer; 39,200 WSFA-TV (12) NBC; Headley-Reed; 3/25/54- Dec. '54 Munfordt — WEDM (*7) 6/2/54-Unknown Selmat— WSLA (8) 2/24/54-Unknown ARIZONA lesa (Phoenix) — •KVAR (12) NBC, DuM; Raymer; 99,814 Phoenix — •KOOL-TV (10) ABC; Hollingbery; 105,570 ■ KPHO-TV (5) CBS, DuM; Katz; 99,814 KTVK (3) 6/10/54-Unknown jcson — ■KOPO-TV (13) CBS, DuM; Hollingbery; 32,240 •KVOA-TV (4) ABC, NBC; Raymer; 32,240 fumat — ► KTVA (11) NBC, DuM; Grant; 23,809 ARKANSAS El Doradot — KRBB (10) 2/24/54-Unknown New Starters The following tv stations are the new- est to start regular programming: KUON (TV) Lincoln, Neb. (ch. 12), educational, Nov. 1. KREM-TV Spokane, Wash. (ch. 2), Oct. 31. Fort Smitht— ►KFSA-TV (22) ABC. NBC. DuM; Pearson; 18,500 KNAC-TV (5) Rambeau; 6/3/54-1/1/55 Hot Springsf — KTVR (9) 1/20/54-Unknown Little Rock — ► KARK-TV (4) NBC. DuM; Petry; 77.233 KETV (23) 10/30/53-Unknown Arkansas Tv Co. (11) Initial Decision 10/15/54 ► KATV (7) (See Pine Bluff) ' Pine Blufft— ► KATV (7) ABC, CBS; Avery-Knodel; 77,233 ► KCMC-TV (6) See Texarkana, Tex. CALIFORNIA Bakersfield — ► KBAK-TV (29) ABC, DuM; Forjoe; 82,000 ► KERO-TV (10) CBS, NBC; Avery-Knodel; 128,595 Berkeley (San Francisco) — ► KQED (*9) Chico — ► KHSL-TV (12) ABC, CBS, NBC, DuM; Avery- Knodel; 48,962 Coronat — KCOA (52), 9/16/53-Unknown El Centrot — KPIC-TV (16) 2/10/54-Unknown Eurekaf — ► KIEM-TV (3) ABC. CBS, NBC, DuM; Blair; 17,500 Fresno — KBID-TV Fresno (53). See footnote (d) ► KJEO (47) ABC, CBS; Branham; 142,796 ► KMJ-TV (24) NBC; Raymer; 119,500 KARM, The George Harm Station (12) Boiling; Initial Decision 8/31/54 Los Angeles — ► KABC-TV (7) ABC; Petry; 1,929,254 KBIC-TV (22) 2/10/52-Unknown ► KCOP (13) Katz; 1,929,254 ► KHJ-TV (9) DuM; H-R; 1,929,254 ► KNXT (2) CBS; CBS Spot Sis.; 1,929,254 ► KRCA (4) NBC; NBC Spot Sis.; 1,929,254 KTHX (»28). See footnote (d) ► KTLA (5) Raymer; 1,929,254 ► KTTV (11) Blair; 1,929,254 Modestot — KTRB-TV (14) 2/17/54-Unknown TELECASTING Yearbook . . . you'll be the winnah in any quiz on television with your TELECASTING Year- book-Market book in front of you. To cash in on the jackpot of information covering commercial television, re- serve your copy of the 1954- 55 TELECASTING Yearbook-Marketbook right away. If s just $11 .00 for a subscription which includes the BROADCASTING Year- book - Marketbook; the TELECASTING Yearbook- Marketbook,* and 52 weekly issues. * Publication dates: BROADCASTING Yearbook January. TELECASTING Yearbook August. BROADCASTING TELECASTING 1735 DeSales St. N.W. Washington 6, D. C. Here's my order for both Year- books and for a subscription to BROADCASTING • TELECASTING. □ $11.00 enclosed □ Bill m» Name Firm Street City Zone State Broadcasting Telecasting November 8, 1954 • Page 123 KGLO CHANNEL 3 MASON CITY, IOWA Sell more people in the rich area of Northern Iowa and Southern Minnesota with KGLO-TV. Reach more homes in this vast land of ■corn, hogs and beef that lies midway between Des Moines and Minneapolis with KGLO-TV. Set Count as of November 1 100 micro-volt contour . . . 107,532 Represented by Weed Television LEE STATIONS National Sales Offices WCU BUILDING • QUINCY, ILLINOIS Affiliated with KGLO-AM-FM KHOA-TV, WTAD-AM-F M — Ouincy, III. Page 124 • November 8, 1954 FOR THE RECORD Montereyt — ► KMBY-TV (8) ABC, CBS, NBC, DuM; Holling- bery; 492,371 Sacramento — KBIE-TV (46) 6/26/53-Unknown ► KCCC-TV (40) ABC, CBS, NBC. DuM; Weed; 106.500 KCRA Inc. (3) Initial Decision 6/3/51 KBET-TV (10) 9/29/54-Feb. '55 Salinast — ► KSBW-TV (8) ABC, CBS. NBC, DuM; Holling- bery; 492,371 San Diego — ► KFMB-TV (8) ABC, CBS; Petry; 245,167 ► KFSD-TV (10) NBC; Katz; 245,167 KUSH (21) 12/23/53-Unknown San Francisco — KBAY-TV (20) 3/11/53-Unknown (granted STA Sept. 15) ► KGO-TV (7) ABC; Petry; 1,016,110 ► KPIX (5) CBS; Katz; 1,016,110 ► KRON-TV (4) NBC; Free & Peters; 1,016,110 ► KSAN-TV (32) McGillvra; 125,000 San Joset — KQXI (11) 4/15/54-Unknown San Luis Obispot — ► KVEC-TV (6) DuM; Grant; 75,169 Santa Barbara — ► KEYT (3) ABC, CBS, NBC, DuM; Hollingbery; 453.692 Stocktont — ► KOVR (13) DuM; Blair ► KTVU (36) NBC; Hollingbery; 112.000 Tulare (Fresno) — ► KWG (27) DuM; Forjoe: 150,000 Visaliat — KAKI (43) 10/6/54-Unknown COLORADO Colorado Springs — ► KKTV (11) ABC, CBS, DuM; Hollingbery; 52 223 ► KRDO-TV (13) NBC; McGillvra; 32,000 Denver — ► KBTV (9) ABC; Free & Peters; 237,198 ► KFEL-TV (2) DuM; Blair; 237,198 ► KLZ-TV (7) CBS; Katz; 237,198 ► KOA-TV (4) NBC; Petry; 237,198 KRMA-TV (»6) 7/1/53-1954 Grand Junctiont — ► KFXJ-TV (5) NBC, ABC, DuM; Holman; 5,000 Pueblo — ► KCSJ-TV (5) NBC: Avery-Knodel; 48,587 CONNECTICUT Bridgeport — WCBE (»71) 1/29/53-Unknown ► WICC-TV (43) ABC. DuM; Young; 72,340 Hartfordt— WCHF (»24) 1/29/53-Unknown ► WGTH-TV (18) ABC, DuM: H-R; 203,670 New Britain — ► WKNB-TV (30) CBS; Boiling; 219,422 New Haven — WELI-TV (59) H-R; 8/24/53-Unknown ► WNHC-TV (8) ABC, CBS, NBC, DuM; Katz; 702,032 New Londont — WNLC-TV (26) 12/31/52-Unknown Norwicht — WCNE (»63) 1/29/53-Unknown Stamfordt — WSTF (27) 5/27/53-Unknown Waterbury — ► WATR-TV (53) ABC; Stuart; 156,000 DELAWARE Dovert — WHRN (40) 3/11/53-Unknown Wilmington — ► WDEL-TV (12) NBC, DuM; Meeker; 223,029 WILM-TV (83) 10/14/53-Unknown DISTRICT OF COLUMBIA Washington — ► WMAL-TV (7) ABC; Katz; 600,000 WOOK-TV (50) 2/24/54-Unknown ► WRC-TV (4) NBC; NBC Spot Sis.; 643,000 ► WTOP-TV (9) CBS; CBS Spot Sis.; 646,900 ► WTTG (5) DuM; Blair; 619,000 Washington Metropolitan Tv Corp. (20) 10/21/ 54-Unknown FLORIDA Clearwatert — WPGT (32) 12/2/53-Unknown Daytona Beacht — WMFJ-TV (2) 7/8/54-7/1/55 Fort Lauderdale — ► WFTL-TV (23) NBC; Weed; 148,000 ► WITV (17) ABC. DuM; Boiling; 121,000 (also Miami) Fort Myerst — ► WINK-TV (11) ABC; Weed; 8,789 Jacksonville — ► WJHP-TV (36) ABC, NBC, DuM; Perry; 53,374 ► WMBR-TV (4) ABC, CBS, DuM; CBS Spot Sis.; 261,000 WOBS-TV (30) Stars National; 8/12/53-1/1/55 Miami — WMFL (33) 12/9/53-Unknown WMIE-TV (27) Stars National; 12/2/53-1/1/55 WTHS-TV (*2) 11/12/53-Unknown ► WTVJ (4) CBS, NBC, DuM; Free & Peters; 278,300 ► WITV (17) See Fort Lauderdale Orlando — ► WDBO-TV (6) CBS. ABC, NBC. DuM; Blair: 60.000 Panama Cityt — ► WJDM (7) ABC, NBC, DuM; Hollingbery; 19,500 Pensacolat — ► WEAR-TV (3) ABC, DuM; Hollingbery; 79,000 ► WPFA (15) CBS, DuM; Young; 28.273 St. Petersburg — ► WSUN-TV (38) ABC. CBS, NBC. DuM; Weed; 115,000 Tampat — WFLA-TV (8) Blair; 8/4/54-Jan. '55 WTVT (13) Avery-Knodel; 9/2/54-1/15/54 West Palm Beach — WEAT-TV (12) ABC; Walker; 2/18/54-1/1/55 ► WIRK-TV (21) ABC; Weed; 39,324 ► WJNO-TV (5) ABC, CBS, NBC, DuM; Meeker; 222,500 GEORGIA Albanyt — ► WALB-TV (10) ABC, NBC. DuM; Burn-Smith; 45,000 Atlanta — ► WAGA-TV (5) CBS, DuM; Katz; 456,190 ► WLWA (11) ABC: Crosley Sis.; 330.000 WQXI-TV (36) 11/19/53-Early Dec. (granted STA Oct. 26) ► WSB-TV (2) NBC; Petry; 475,221 Augusta — ► WJBF (6) ABC, NBC. DuM; Hollingbery; 121,200 ► WRDW-TV (12) CBS; Headley-Reed; 106,066 Columbus — ► WDAK-TV (28) ABC, NBC. DuM; Headley- Reed; 64,441 ► WRBL-TV (4) CBS; Hollingbery; 78,111 Macon — ► WMAZ-TV (13) ABC. CBS, DuM; Avery- Knodel; 81,588 ► WNEX-TV (47) ABC, NBC; Branham; 22,000 Romet — ► WROM-TV (9) Weed; 135,290 Savannah — ► WTOC-TV (11) ABC. CBS. NBC. DuM; Avery- Knodel; 54,127 WSAV Inc. (3) Initial Decision 3/31/54 Thomasvillet — WCTV (6) Stars National; 12/23/53-1/1/55 Valdostat — WGOV-TV (37) Stars National; 2/26/53-1/1/55 IDAHO Boiset (Meridian)— ► KBOI (2) CBS, DuM; Free & Peters; 36,500 ► KIDO-TV (7) ABC. NBC. DuM; Blair; 35,800 Idaho Falls — ► KID-TV (3) ABC. CBS. NBC. DuM; Gill-Perna; 30,200 KIFT (8) ABC; Hollingbery; 2/26/53-Nov. '54 Nampat — KTVI (6) 3/11/53-Unknown Pocatellot — KWDX-TV (6) ABC; Hollingbery; 3/26/53-Nov. •54 Twin Fallst — KLIX-TV (11) ABC; Hollingbery; 3/19/53- Early '55 ILLINOIS Belleville (St. Louis. Mo.)— ► WTVI (54) ABC, CBS, DuM; Radio Tv Repre- sentatives; 290,900 Bloomingtont — ► WBLN (15) McGillvra; 113,242 Champaign — ► WCIA (3) CBS, NBC, DuM; Hollingbery; 307,000 WTLC (*12) 11/4/53-Unknown Chicago — ► WBBM-TV (2) CBS; CBS Spot Sis.; 1,871,800 ► WBKB (7) ABC; Blair; 1,696.519 ► WGN-TV (9) DuM; Hollingbery; 2,050,000 WHFC-TV (26) 1/8/53-Unknown WIND-TV (20) 3/9/53-Unknown ► WNBQ (5) NBC; NBC Spot Sis.; 2.043.000 WOPT (44) 2/10/54-Unknown WTTW (»11) 11/5/53-FaU '54 Danville — ► WDAN-TV (24) ABC; Everett-McKlnney; 35.000 Decatur — ► WTVP (17) ABC, DuM; Boiling; 140,000 Evanstonf — WTLE (32 ) 8/12/53-Unknown Harrisburgt — ► WSIL-TV (22) ABC; Walker; 20,000 Joliett— WJOL-TV (48) Holman; 8/21/53-Unknown Peoria — ► WEEK-TV (43) ABC, CBS. NBC. DuM; Head- ley-Reed; 202,600 ► WTVH-TV (19) ABC, CBS, DuM; Petry; 130,000 Quincyt (Hannibal, Mo.) — ► WGEM-TV (10) ABC, NBC; Avery-Knodel; 124,500 ► KHQA-TV (7) See Hannibal, Mo. Directory information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. Broadcasting • Telecasting IN THE GREATER SAN FRANCISCO MARKET ...you cover more on CHANNEL 4 SACRAMENTO STOCKTON KRON-TV COVERS THIS BIG MARKET. . . • With a population of 3,600,000 • Spending 4 V2 billion dollars annually on retail purchases • The eighth largest in set ownership ...SO COVER MORE ON CHANNEL 4 FREE & PETERS, INC. • NATIONAL REPRESENTATIVES BECAUSE CHANNEL 4 PROVIDES... • Maximum legal power operating at 100,000 watts • Highest antenna in San Francisco at 1441 feet above sea level • Low channel frequency insuring stronger signal • Top-rated NBC and local programs SAN FRANCISCO WLM Broadcasting • Telecasting November 8, 1954 • Page 125 Rockford — ► WREX-TV (13) ABC, CBS; H-R; 219,257 ► WTVO (39) NBC, DuM; Weed; 94,000 Rock Island (Davenport, Moline) — ► WHBF-TV (4) ABC, CBS, DuM; Avery-Knodel; 268,947 Springfield — ► WICS (20) ABC, NBC, DuM; Young; 81,000 INDIANA Bloomington — ► WTTV (4) ABC, NBC, DuM; Meeker, 567,982 (also Indianapolis) Elkhartt— ► WSJV (52) ABC, NBC, DuM; H-R; 123,000 Evansvillet — ► WFIE (62) ABC, NBC, DuM; Venard; 73,207 ► WEHT (50) See Henderson. Ky. Evansville Tv Inc. (7) Initial Decision 10/4/54 Fort Wayne — ► WKJG-TV (33) ABC, NBC, DuM; Raymer; 101,500 ► WINT (15) See Waterloo WANE-TV (69) Boiling; 9/29/54-Unknown Indianapolis — ► WFBM-TV (6) CBS; Katz; 662,000 ► WISH-TV (8) ABC, CBS, NBC, DuM; Boiling; 663,000 ► WTTV (4) See Bloomington LaFayettet — ► WFAM-TV (59) ABC, CBS, NBC, DuM; Ram- beau; 61,200 Muncie — ► WLBC-TV (49) ABC, CBS, NBC, DuM; Hol- man, Walker; 76,800 Notre Dame (South Bend)t— WNDU-TV (46) NBC; 8/12/54-Unknown Princetonf — WR AY-TV (52) See footnote (d) South Bend— ► WSBT-TV (34) CBS, DuM; Raymer; 200,368 Terre Haute — ► WTHI-TV (10) ABC, CBS, DuM; Boiling; 144,267 Waterloot (Fort Wayne) — ► WINT (15) CBS; H-R; 94,500 IOWA Ames — ► WOI-TV (5) ABC, CBS, DuM; Weed; 247,590 Cedar Rapids — ► KCRG-TV (9) ABC, DuM; Venard; 116,333 ► WMT-TV (2) CBS; Katz; 245,120 Davenport (Moline, Rock Island) — ► WOC-TV (6) NBC; Free & Peters; 264,811 Des Moines — ► KGTV (17) ABC; Hollingbery; 76,500 ► WHO-TV (13) NBC; Free & Peters; 286,000 Cowles Broadcasting Co. (8) Initial Decision 8/26/54 Fort Dodgef — ► KQTV (21) ABC; Pearson; 42,100 Mason City — ► KGLO-TV (3) CBS, DuM; Weed; 107,532 Sioux City — KCTV (36) 10/30/52-Unknown ► KTD7 (4) NBC; Hollingbery ► KVTV (9) ABC, CBS, DuM; Katz; 117,167 Waterloo — ► KWWL-TV (7) NBC, DuM; Headley-Reed; 127,635 KANSAS Great Bendt — KCKT (2) Boiling; 3/3/54-11/15/54 Hutchinson — ► KTVH (12) CBS, DuM; H-R; 151,726 Manhattanf — KS AC-TV (*8) 7/24/53-Unknown Pittsburgt — ► KOAM-TV (7) ABC, NBC, DuM; Katz; 67,521 Topeka — KTKA (42) 11/5/53-Unknown ► WIBW-TV (13) ABC, CBS, DuM; Capper Sis.; 376,311 Wichita— ► KAKE-TV (10) ABC; Hollingbery ► KEDD (16) NBC; Petry; 124,311 Wichita Tv Corp. (3) Initial Decision 8/9/54 KENTUCKY Ashlandt — WPTV (59) Petry; 8/14/52-Unknown Hendersont (Evansville, Ind.) — ► WEHT (50) CBS; Meeker; 59,353 Lexingtont — WLAP-TV (27) 12/3/53-See footnote (c) WLEX-TV (18) Forjoe; 4/13/54-12/1/54 Louisville — ► WAVE-TV (3) ABC, NBC, DuM; NBC Spot Sis.; 404,538 ► WHAS-TV (11) CBS; Harrington, Righter & Parsons. See footnote (b) WKLO-TV (21) See footnote (d) WQXL-TV (41) Forjoe; 1/15/53-early '55 Newportt — WNOP-TV (74) 12/24/53-Unknown LOUISIANA Alexandriat — ► KALB-TV (5) Weed Baton Rouge — ► WAFB-TV (28) ABC. CBS, NBC, DuM; Young; 75,000 WBRZ (2) Hollingbery; 1/28/54-1/1/55 Lafayettet — KLFY-TV (10) Rambeau; 9/16/53-Unknown KVOL-TV (10) 9/16/53-Unknown Lake Charles — ► KPLC-TV (7) Weed ► KTAG (25) CBS, ABC, DuM; Young; 25,000 Monroe — KFAZ (43) See footnote (d) ► KNOE-TV (8) CBS, NBC, ABC, DuM; H-R; 171,000 New Orleans — WCKG (26) GiU-Perna; 4/2/53-Late '54 WCNO-TV (32) Forjoe; 4/2/53-Unknown ► WDSU-TV (6) ABC, CBS, NBC, DuM; Blair; 258,412 ► WJMR-TV (61) ABC, CBS, DuM; McGillvra; 108,992 Shreveport — ► KSLA (12) ABC, CBS, NBC, DuM; Raymer; 61,500 Shreveport Tv Co. (12) Initial Decision 6/7/54 See footnote (e) KTBS Inc. (3) Initial Decision 6/11/54 MAINE Bangor — ► WABI-TV (5) CBS, NBC; Hollingbery; 81,275 ► WTWO (2) Venard Lewiston— ► WLAM-TV (17) DuM; Everett-McKinney; 21,707 Poland Spring — ► WMTW (8) ABC, CBS, DuM; Harrington, Righter & Parsons; 241,911 Portland — ► WCSH-TV (6) NBC; Weed; 130.988 ► WGAN-TV (13) ABC, CBS; Avery-Knodel ► WPMT (53) DuM; Everett-McKinney; 46,300 MARYLAND Baltimore — ► WAAM (13) ABC, DuM; Harrington, Righter & Parsons; 568,020 ► WBAL-TV (11) NBC; Petry; 568,020 WITH-TV (72) Forjoe; 12/18/52-Unknown ► WMAR-TV (2) CBS; Katz; 568,020 WTLF (18) 12/9/53-Unknown Cumberlandt — WTBO-TV (17) 11/12/53-Unknown Salisbury! — ► WBOC-TV (16) ABC, DuM; Burn-Smith; 40,760 Broadcasting • Telecasting "The FIRST WITH THE MOST!" That's why Windy, the guiding spirit of TV in Central Kansas, declares KTVH — "The Best in Its Class." According to Windy and everyone in the know, "KTVH was the first television station in Kansas — the first network affiliate in the state — the first TV station in Kansas with network color telecasts — first with a full day of programming — first with remote telecasts." And there are plenty more reasons why KTVH is the "first and last word" in television for Central Kansas. Windy says, "Better investigate, today!" VHF 240,000 WATTS KTVH WICHITA - HUTCHINSON CBS BASIC-DUMONT Represented Nationally by H-R Representatives, Inc. CHANNEL 12 KTVH, pioneer station in rich Central Kansas serves more than 14 important communities besides Wichita. Studios and sales offices are located in Wichita (Hotel Lassen) and Hutchinson. Howard 0. Peterson, General Manager. Page 126 • November 8, 1954 MASSACHUSETTS Adams (Pittsfield)— ► WMGT (74) DuM; Walker; 135,541 Boston — ► WBZ-TV (4) NBC; Free & Peters; 1,223,801 WGBH-TV (*2) 7/16/53-Fall '54 WJDW (44) 8/12/53-Unknown ► WNAC-TV (7) ABC, CBS, DuM; H-R; 1,223,801 Brocktonf — WHEF-TV (62) 7/30/53-Fall *54 Cambridge (Boston) — ► WTAO-TV (56) DuM; Everett-McKinney; 178,000 Springfield — ► WHYN-TV (55) CBS, DuM; Branham; 148,000 ► WWLP (61) ABC, NBC; Hollingbery; 148,000 Worcester — WAAB-TV (20) Forjoe; 8/12/53-Unknown ► WWOE-TV (14) ABC, DuM; Eaymer; 62,212 MICHIGAN Ann Arbor — ► WP AG-TV (20) DuM; Everett-McKinney; 22,400 WUOM-TV (*26) 11/4/53-Unknown Battle Creek— WBCK-TV (58) Headley-Reed; 11/20/52-Un- known Bay City (Midland, Saginaw) — ► WNEM-TV (5) NBC, DuM; Headley-Reed; 289,793 Cadillact — ► WWTV (13) ABC, CBS, DuM; Weed; 62,410 Detroit— WCIO-TV (62) 11/19/53-Unknown ► WJBK-TV (2) CBS; Katz; 1,468,400 WTVS (»56) 7/14/54-Late '54 ► WWJ-TV (4) NBC; Hollingbery; 1,286,822 ► WXYZ-TV (7) ABC: Blair; 1,308,200 WJLB-TV (50) 9/8/54-Unknown East Lansingt — ► WKAR-TV (*60) Flint— WJRT (12) 5/12/54-Unknown 'Grand Rapids — ► WOOD-TV (8) ABC, NBC, DuM; Katz; 455,596 1 WMCN (23) 9/2/54-Unknown Kalamazoo — ► WKZO-TV (3) ABC, CBS, NBC, DuM; Avery- Knodel; 514,400 Lansing — ► WTOM-TV (54) ABC, DuM; Everett-McKinney; 55,000 ► WJIM-TV (6) ABC, CBS, NBC; Petry; 407,256 Marquettef— WAGE-TV (6) 4/7/54-Unknown Muskegont — WTVM (35) 12/23/52-Unknown Saginaw (Bay City, Midland)— ► WKNX-TV (57) ABC, CBS; Gill-Perna; 100,000 WSBM-TV (51) 10/29/53-Dec. '55 Traverse Cityt — ► WPBN-TV (7) NBC; Holman MINNESOTA Austin — ► KMMT (6) ABC; Pearson; 95,951 Duluth (Superior, Wis.) — ► KDAL-TV (3) ABC, NBC; Avery-Knodel; 69,250 ► WDSM-TV (6). See Superior, Wis. WFTV (38) See footnote (d) Hibbingt— KHTV (10) 1/13/54-Unknown Minneapolis (St. Paul) — KEYD-TV (9) DuM; H-R; 6/10/54-1/9/55 ► WCCO-TV (4) CBS; Free & Peters: 511,000 ► WTCN-TV (11) ABC; Blair; 490,000 Rochester — ► KROC-TV (10) NBC; Meeker; 85,000 St. Paul (Minneapolis) — ► KSTP-TV (5) NBC; Petry; 511,000 ► WMIN-TV (11) ABC, DuM; Blair; 490,000 MISSISSIPPI Biloxit— Radio Assoc. Inc. (13) Initial Decision 7/1/54 Columbust — WCBI-TV (4) McGillvra; 7/28/54-Early '55 Jackson — ► WJTV (25) CBS, DuM; Katz; 59,305 ► WLBT (3) NBC; Hollingbery; 98,472 ► WSLI-TV (12) ABC; Weed; 95,000 Meridiant — WCOC-TV (30) See footnote (d) ► WTOK-TV (11) ABC, CBS, NBC, DuM; Head- ley-Reed; 44,300 MISSOURI Cape Girardeaut — ► KFVS-TV (12) CBS Claytonf — KFUO-TV (30 ) 2/5/53-Unknown Columbia — ► KOMU-TV (8) ABC, CBS, NBC, DuM; H-R; 53,048. Festust — KACY (14) See footnote (d) Hannibal t (Quincy, 111.) — I ► KHQA-TV (7) CBS, DuM; Weed; 128,716 ► WGEM-TV (10) See Quincy, 111. Jefferson Cityt — KRCG (13) 6/10/54-Unknown Joplint — ► KSWM-TV (12) CBS; Venard; 66,177 Kansas City — ► KCMO-TV (5) ABC, DuM; Katz; 426,783 ► KMBC-TV (9) CBS; Free & Peters; 426,783 ► WDAF-TV (4) NBC; Harrington, Righter & Parsons; 426,783 Kirksvillet — KTVO (3) 12/16/53-Unknown St. Joseph — ► KFEQ-TV (2) CBS, DuM; Headley-Reed; 111,780 St. Louis — ► KETC (»9) ► KSD-TV (5) ABC, CBS, NBC; NBC Spot Sis.; 661,986 ► KWK-TV (4) CBS; Katz WIL-TV (42) 2/12/53-Unknown KACY (14) See Festus ► WTVI (54) See Belleville, 111. Sedaliat — ► KDRO-TV (6) Forjoe; 59,000 Springfield— ► KTTS-TV (10) CBS, DuM: Weed; 49.456 ► KYTV (3) ABC, NBC; Hollingbery; 58,670 MONTANA Billingst — ► KOOK-TV (2) ABC, CBS, NBC, DuM; Headley- Reed; 17,000 Buttet— KOPR-TV (4) See footnote (d) ► KXLF-TV (6). No estimate given. Great Fallst — ► KFBB-TV (5) CBS, ABC, DuM; Headley-Reed; 16,000 Missoulat — ► KGVO-TV (13) ABC, CBS, NBC, DuM; Gill- Perna; 12,500 NEBRASKA Holdrege (Kearney) — ► KHOL-TV (13) ABC, CBS, DuM; Meeker: 41,692 Lincoln — ► KOLN-TV (10) ABC, CBS, DuM; Avery-Kno- del; 107,204 ► KUON (*12) Omaha — ► KMTV (3) ABC, CBS, DuM; Petry; 283,150 ► WOW-TV (6) NBC, DuM; Blair; 283,150 Scottsblufft— KSTF (10) 8/18/54-Unknown NEVADA Hendersont — KLRJ-TV (2) Pearson 7/2/54-12/1/54 Las Vegas — ► KLAS-TV (8) ABC, CBS, NBC, DuM; Weed; 16,728 Reno — ► KZTV (8) ABC, CBS, NBC, DuM; Pearson; 16,500 NEW HAMPSHIRE Keenet — WKNE-TV (45) 4/22/53-Unknown Manchester — ► WMUR-TV (9) ABC, DuM; Weed; 271,275 Mt. Washington! — ► WMTW (8) See Poland Spring, Me. NEW JERSEY Asbury Parkt — ► WRTV (58) 10,500 Atlantic City — WFPG-TV (46) See footnote (d) WOCN (52) 1/8/53-Unknown Camdenf — WKDN-TV (17) 1/28/54-Unknown Newark (New York City) — ► WATV (13) Petry; 4,150,000 New Brunswickt — WTLV (»19) 12/4/52-Unknown NEW MEXICO Albuquerque — ► KOAT-TV (7) ABC, DuM; Hollingbery; 50,000 ► KOB-TV (4) NBC; Branham; 50,000 ► KGGM-TV (13) CBS; Weed; 50,000 Roswellt — ► KSWS-TV (8) ABC, CBS, NBC, DuM; Meeker; 24,218 NEW YORK Albany (Schenectady, Troy) — WPTR-TV (23) 6/10/53-Unknown ► WROW-TV (41) ABC, DuM; Boiling; 120,000 ► WTRI (35) CBS; Headley-Reed; 114,000 WTVZ (*17) 7/24/52-Unknown Bingham ton — ► WNBF-TV (12) ABC, CBS, NBC, DuM; Boi- ling; 298,350 WQTV (*46) 8/14/52-Unknown WINR-TV (40) 9/29/54-Unknown EVEN NORWAY WATCHES Y'ts WHEN Directory information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. In Norway they've discovered that seeing is more fun than skiing. They don't turn aside for anything when Channel 8 is in view . The slalom-happy Norwe- gians (Norway, N. Y., that is) are high-jumping for joy over WHEN-TV. (They wax mighty enthusiastic up in those parts!) In Norway, as in more than 250 similar upstate communities, Channel 8 has more pull per pound (and pull per product) than a ski-tow up Mt. Marcy. Want to see your sales figures take a turn (a Christie, naturally) for the better? SEE YOUR NEAREST KATZ AGENCY CBS ABC DUMONT A MEREDITH STATION WATCHES WHEN CHANNEL 81 1 fy| SYRACUSE, N.Y. Broadcasting Telecasting November 8, 1954 • Page 127 .FOR THE RECORD. Bloomingdalet (Lake Placid)— WIRI (5) 12/2/53-Nov. '54 Buffalo — ► WBEN-TV -(4) ABC, CBS, DuM; Harrington, Righter & Parsons; 422,590. See footnote (a). ► WBUF-TV (17) ABC. CBS, NBC, DuM; H-R; 165,000 ► WGR-TV (2) ABC, NBC, DuM; Headley-Read WTVF (»23) 7/24/52-Unknown Carthage (Watertown) — ► WCNY-TV (7) ABC, CBS; Weed Elmira — ► WTVE (24) ABC, CBS, NBC, DuM; Forjoe; 35,500 Ithacat — WHCU-TV (20) CBS; 1/8/53-November '54 WIET (*14) 1/8/53-Unknown Kingston — ► WK NY-TV (66) ABC, CBS, NBC. DuM; Meeker; 17,000 New York — ► WABC-TV (7) ABC; Weed; 4,180,000 ► WABD (5) DuM; Avery-Knodel; 4,180,000 ► WCBS-TV (2) CBS; CBS Spot Sis.; 4,180.000 WGTV (*25) 8/14/52-Unknown WNYC-TV (31) 5/12/54-Unknown ► WOR-TV (9) WOR; WOR-TV Sis.; 4.180.000 ► WPIX (11) Free & Peters: 4.180,000 ► WRCA-TV (4) NBC; NBC Spot Sis.; 4,180,000 ► WATV (13) See Newark. N. J. Rochester — WCBF-TV (15) 6/10/53-Unknown ► WHAM-TV (5) NBC; Hollingbery; 255,000 ► WHEC-TV (10) ABC, CBS; Everett-McKinney; 255,000 WR NY-TV (27 ) 4/2/53-Unknown WROH (*21) 7/24/52-Unknown ► WVET-TV (10) ABC, CBS; Boiling; 255,000 Schenectady (Albany, Troy) — ► WRGB (6) ABC, CBS, NBC, DuM; NBC Spot Sis.; 386,700 Syracuse — ► WHEN-TV (8) ABC, CBS, DuM; Katz; 349,530 WHTV (»43 ) 9/18/52-Unknown ► WSYR-TV (3) NBC; Headley-Reed; 350,000 Utica— ► WKTV (13) ABC, CBS. NBC, DuM; Cooke; 149,000 NORTH CAROLINA Ashevillet — ► WISE-TV (62) CBS, NBC; Boiling; 31,000 ► WLOS-TV (13) ABC, DuM; Venard; 204,907 Chapel Hillt— WUNC-TV (*4 ) 9/30/53-Late '54 Charlotte — ► WAYS-TV (36) ABC, NBC; Boiling; 56,338 ► WBTV (3) CBS, NBC, DuM; CBS Spot Sis.; 423,073 Durham — ► WTVD (11) ABC, NBC; Headley-Reed; 185,690 Fayettevillet — WFLB-TV (18) 4/13/54-Unknown Gastoniat — WTVX (48) 4/7/54-Unknown Greensboro — ► WFMY-TV (2) ABC, CBS, DuM; Harrington. Righter & Parsons; 242,750 Greenville — ► WNCT (9) ABC. CBS, NBC, DuM; Pearson; 80.800 Raleigh— ► WNAO-TV (28) ABC. CBS, DuM; Avery- Knodel; 97,500 Washington! — North Carolina Tv Inc. (7) 10/27/54-Unknown Wilmingtont — ► WMFD-TV (6) ABC, NBC; Weed; 36,660 WTHT (3) 2/17/54-Unknown Winston-Salem — ► WSJS-TV (12) NBC; Headley-Reed; 239,209 ► WTOB-TV (26) ABC, DuM; H-R; 73,400 NORTH DAKOTA Bismarckf — ► KFYR-TV (5) ABC. CBS, NBC, DuM; Blair; 16,915 Fargot — ► WD AY-TV (6) ABC, CBS, NBC. DuM; Free & Peters; 65,000 Grand Forkst — KNOX-TV (10) 3/10/54-Unknown Minott — ► KCJB-TV (13) ABC. CBS, NBC, DuM; Weed; 25,000 Valley Cityt— ► KXJB-TV (4) CBS: Weed; 50,000 OHIO Akron — ► WAKR-TV (49) ABC; Weed; 174,066 Ashtabulat — ► WICA-TV (15) 25,000 Cincinnati — ► WCET (»48) 2,000 ► WCPO-TV (9) ABC, DuM; Branham; 687,514 ► WKRC-TV (12) CBS; Katz; 662,236 ► WLWT (5) NBC; WLW Sis.; 525.000 WQXN-TV (54) Forjoe; 5/14/53-early '55 Cleveland — WERE-TV (65) 6/18/53-Unknown ► WEWS (5) CBS; Branham; 1,057,110 WHK-TV (19) 11/23/53-Unknown ► WNBK (3) NBC; NBC Spot Sis.; 1.045,000 ► WXEL (8) ABC. CBS, DuM; Katz; 823.629 Columbus — >■ WBNS-TV (10) CBS; Blair; 307,000 *■ WLWC (4) NBC; WLW Sis.; 307.000 WOSU-TV (*34) 4/22/53-Unknown ► WTVN-TV (6) DuM; Katz; 381,451 Dayton — ► WHIO-TV (7) CBS, DuM; Hollingbery; 637.330 WIFE (22) See footnote (d) ► WLWD (2) ABC. NBC; WLW Sis; 320.000 Elyriat — WEOL-TV (31) 2/11/54-Fall '54 Lima — WIMA-TV (35) Weed; 1/24/52-Unknown ► WLOK-TV (73) CBS, NBC; H-R; 63,557 Mansfieldt — WTVG (36) 6/3/54-Unknown Massillont — WMAC-TV (23) Petry; 9/4/52-Unknown Steubenville (Wheeling, W. Va.) — ► WSTV-TV (9) CBS; Avery-Knodel: 1.083.900 Toledo — ► WSPD-TV (13) ABC. CBS. NBC. DuM; Katz; 297,060 Woodward Bcstg. Co. (79) 10/20/54-Unknown Youngstown — ► WFMJ-TV (21) NBC: Headley-Reed; 138.218 ► WKBN-TV (27) ABC. CBS. DuM; Raymer; 144,872 Zanesville — ► WHIZ-TV (18) ABC. CBS, NBC. DuM; Pear- son; 45,000 OKLAHOMA Ada— ► KTEN (10) ABC; Venard; 180,000 Ardmoret — KVSO-TV (12) 5/12/54-Unknown Enidt — ► KGEO-TV (5) ABC; Pearson; 118.000 Lawtont — ► KSWO-TV (7) DuM; Pearson; 54,540 Miamit — KMIV (58 ) 4/22/53-Unknown Muskogeef — ► KTVX (8) ABC, CBS, NBC, DuM; Avery- Knodel; 245,000 Oklahoma City — KETA (*13) 12/2/53-Unknown ► KMPT (19) DuM; Boiling; 98,267 ► KTVQ (25) ABC; H-R; 151,224 ► KWTV (9) CBS, DuM; Avery-Knodel; 256.102 ► WKY-TV (4) ABC, NBC; Katz; 289,503 Tulsa— ► KCEB (23) NBC, DuM; Boiling; 123,614 ► KOTV (6) ABC, CBS, NBC, DuM; Petry; 229,100 KSPG (17) 2/4/54-Unknown KVOO-TV (2) Blair; 7/8/54-12/5/54 (granted STA Sept. 10) KOED-TV (*11) 7/21/54-Unknown OREGON Eugene — ► KVAL-TV (13) ABC. NBC, DuM; Hollingbery; 26,000 Medford — ► KBES-TV (5) ABC, CBS, NBC, DuM; Hoag- Blair; 23,650 Portland — KLOR (12) ABC; Hollingbery; 7/22/54-1/1/55 ► KOIN-TV (6) ABC. CBS; CBS Spots Sis.; 240.- 964 ► KPTV (27) ABC. NBC. DuM; NBC Spot Sis.; 190,770 North Pacific Tv Inc. (8) Initial Decision 6/16/54 Salemf— KSLM-TV (3) 9/30/53-Unknown PENNSYLVANIA Allentownt — WFMZ-TV (67) Avery-Knodel; 7/16/53-Nov. '54 WQCY (39) Weed; 8/12/53-Unknown Altoona — ► WFBG-TV (10) ABC, CBS, NBC, DuM; H-R; 447,128 Bethlehem — ► WLEV-TV (51) NBC; Meeker; 84,591 Chambersburgf — WCHA-TV (46) See Footnote (d) Easton — ► WGLV (57) ABC. DuM; Headley-Reed; 84,915 Erie — ► WICU (12) ABC, NBC, DuM; Petry; 208,500 WLEU-TV (66) 12/31/53— Unknown ► WSEE (35) CBS, DuM; Avery-Knodel; 45,055 Harrisburg — ► WCMB-TV (27) Cooke ► WHP-TV (55) CBS; Boiling; 166,423 ► WTPA (71) ABC, NBC; Headley-Reed; 166,423 Hazletont — WAZL-TV (63) Meeker: 12/18/52-Unknown Johnstown — ► WARD-TV (56) ABC, CBS, DuM; Weed ^WJAC-TV (6) CBS, NBC, DuM; Katz; 787,402 ► WGAL-TV (8) CBS, NBC, DuM; Meeker; 602.350 WWLA (21) Venard; 5/7/53-Fall '54 Lebanont — WLBR-TV (15) See footnote (d) New Castle — ► WKST-TV (45) ABC, DuM; Everett-McKinney; 146,367 Philadelphia — ► WCAU-TV (10) CBS; CBS Spot Sis.; 1,854,637 ► WFIL-TV (6) ABC, DuM; Katz; 1,833,160 WIBG-TV (23) 10/21/53-Unknown ► WPTZ (3) NBC; Free & Peters; 1,820,000 Directory information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. Pittsburgh — ► WDTV (2) CBS, NBC. DuM; DuM Spot Sla.; 1,134,110 ► WENS (16) ABC, CBS, NBC; Petry; 356,354 WKJF-TV (53) See footnote (d) ► WQED (»13) WTVQ (47) Headley-Reed; 12/23/52-Unknown Reading — ► WEEU-TV (33) ABC, NBC; Headley Reed; 95.000 ► WHUM-TV (61) CBS; H-R; 219,870 Scranton — ► WARM-TV (16) ABC; Hollingbery; 168,500 ► WGBI-TV (22) CBS; Blair; 175,000 ► WTVU (73) Everett-McKinney; 150,424 Sharont — WSHA (39) 1/27/54-Unknown Wilkes-Barre — ► WBRE-TV (28) NBC; Headley-Reed; 174,000 ► WILK-TV (34) ABC, DuM; Avery-Knodel; 189,000 Williamsportt — WRAK-TV (36) Everett-McKinney; 11/13/32- Jan. '55 York— ► WNOW-TV (49) DuM; Forjoe; 87,400 ► WSBA-TV (43) ABC; Young; 88,000 RHODE ISLAND Providence — ► WJAR-TV (10) ABC, NBC, DuM; Weed; 1.143,- 201 ► WNET (16) ABC, CBS, DuM; Raymer; 72,000 WPRO-TV (12) Blair; 9/2/53-Unknown (grant- ed STA 9/23/53) SOUTH CAROLINA Anderson — ► WAIM-TV (40) CBS; Headley-Reed; 70,356 Camdent — WACA-TV (15) 6/3/53-Unknown Charleston — ► WCSC-TV (5) ABC, CBS; Free & Peters; 126,603 ► WUSN-TV (2) NBC, DuM; H-R Columbia — ► WCOS-TV (25) ABC, DuM; Headley-Reed; 65,070 ► WIS-TV (10) ABC. NBC, DuM; Free & Peters; 127,526 ► WNOK-TV (67) CBS, DuM; Raymer; 60,173 Florence! — WBTW (8) ABC, CBS; CBS Spot Sis. Greenville — ► WFBC-TV (4) NBC; Weed; 301,892 ► WGVL (23) ABC, DuM; H-R; 75,300 Spartanburgt — WSPA-TV (7) CBS; Hollingbery; 11/25/53- Early '55 SOUTH DAKOTA Sioux Falls — ► KELO-TV (11) ABC, CBS, NBC, DuM; Raymer; 105,897 TENNESSEE Chattanooga — ► WDEF-TV (12) ABC, CBS, NBC, DuM; Bran- ham; 103,021 Mountain City Tv Inc. (3) Initial Decision 7/5/54 Jackson t WDXI-TV (7) Burn-Smith; 12/2/53-11/30/54 Johnson City — ► WJHL-TV (11) ABC, CBS, NBC, DuM; Pear- son; 129,360 Knoxville — ► WATE (6) ABC, NBC; Avery-Knodel; 91,060 ► WTSK-TV (26) ABC, CBS, DuM; Pearson; 80,050 Memphis — ► WHBQ-TV (13) CBS; Blair; 297,746 ► WMCT (5) ABC, NBC, DuM; Branham; 297,746 WREC Broadcasting Service (3) Initial Deci- sion 8/27/54 Nashville — ► WSIX-TV (8) ABC, CBS; Hollingbery; 194,682 ► WSM-TV (4) NBC, DuM; Petry; 201,453 Old Hickory (Nashville) — ► WLAC-TV (5) CBS; Katz; 207,158 TEXAS Abilenet — ► KRBC-TV (9) ABC, CBS, NBC, DuM; Pearson; 37,194 Amarillo — ► KFDA-TV (10) ABC, CBS; Branham; 58,584 ► KGNC-TV (4) NBC, DuM; Katz; 58,584 KLYN-TV (7) 12/11/53-Unknown Austin — ► KTBC-TV (7) ABC, CBS, NBC, DuM; Raymer; 88,965 Beaumontt — ► KBMT (31) ABC, NBC, DuM; Forjoe; 33,580 Beaumont Bcstg. Corp. (6) CBS; 8/4/54-Dec. '54 Big Springt — KBST-TV (4) 7/22/54-Unknown Corpus Christit — ► KVDO-TV (22) NBC; Young; 25,300 KTLG (43) 12/9/53-Unknown Gulf Coast Bcstg. Co. (6) Initial Decision 6/17/54 Dallas — KDTX (23) 1/15/53-Unknown KLIF-TV (29) 2/12/53-Unknown ► KRLD-TV (4) CBS; Branham; 406,804 ► WFAA-TV (8) ABC, NBC, DuM; Petry; 406,804 El Paso — KOKE (13) Forjoe; 3/18/54-Unknown ► KROD-TV (4) ABC, CBS, DuM; Branham; 59,106 ► KTSM-TV (9) NBC; Hollingbery; 55,270 Ft. Worth— _ ► WBAP-TV (5) ABC, NBC; Free & Pet«rs; 404.000 KFJZ-TV (11) 9/17/54-Unknown Page 128 • November 8, 1954 Broadcasting Telecasting Galveston — ► KGUli-TV (11) CBS, DuM; CBS Spot Sis.; 325,000 Harlingent (Brownsville, McAUen, Weslaco) — ► KGBT-TV (4) ABC, CBS, DuM; H-R; 44,380 Houston — KNUZ-TV (39) See footnote (d) ► KPRC-TV (2) NBC; Petry; 370,000 KTRK-TV (13) ABC; Blair; 2/23/54-Dec. '54 KTVP (23) l/«/53-Unknown ► KTJHT (»8) 281,500 KXYZ-TV (29) 6/18/53-Unknown Lonrviewt — ► KTVE (32) Forjoe; 24,171 Lubbock — ► KCBD-TV (11) ABC, NBC; Raymer; 63,843 ► KDUB-TV (13) CBS, DuM; Avery-Knodel; 63,843 KFYO-TV (5) Katz; 5/7/53-Unknown Midland — ► KMTD-TV (2) ABC, CBS, NBC; Venard; 38,500 San Angelo— ► KTXL-TV (8) CBS; Melville; 38,598 San Antonio — KALA (35) 3/26/53-Unknown KCOR-TV (41) O'Connell; 5/12/54-11/1/54 ► KGBS-TV (5) ABC, CBS, DuM; Katz; 211,323 ► WOAI-TV (4) NBC; Petry; 215,328 i Sweetwatert — KPAR-TV (12) CBS; Avery-Knodel; 8/26/53- Unknown Temple — ► KCEN-TV (6) NBC; Hollingbery; 89,349 Texarkana (also Texarkana, Ark.) — ► KCMC-TV (6) ABC, CBS, DuM; Venard; 86,110 Tylert — KETX (19) See footnote (d) ► KLTV (7) ABC, NBC; Pearson Victoriat — KNAL (19) Best; 3/26/53-Unknown Wacot— ► KANG-TV (34) ABC, DuM; Pearson; 44,911 KWTX Bcstg. Co. (10) Initial Decision 9/30/54 Weslacot (Brownsville, Harlingen. McAllen)— ► KRGV-TV (5) NBC; Raymer; 43,126 Wichita Falls— ► KFDX-TV (3) ABC, NBC; Raymer; 76,100 ► KWFT-TV (6) CBS, DuM; Blair; 85.300 UTAH Provot — KOVO-TV (11) 12/2/53-Unknown Salt Lake City— ► KSL-TV (5) CBS, DuM; CBS Spot Sis.; 166.800 ► KTVT (4) NBC; Blair: 166,800 ► KUTV (2) ABC; Hollingbery VERMONT Montpeliert — ► WMVT (3) ABC, CBS, NBC, DuM; Weed; 85,000 VIRGINIA Danvillet — ► WBTM-TV (24) ABC; Gill-Perna; 21,545 Hampton (Norfolk) — ► WVEC-TV (15) NBC; Rambeau; 110,000 Harrisonburg — ► WSVA-TV (3) ABC, CBS, NBC, DuM; Pearson: 89,837 Lynchburg — ► WLVA-TV (13) ABC, CBS, DuM; Hollingbery; 120.000 Newport News — ► WACH-TV (33) Walker Norfolk— ► WTAR-TV (3) ABC, CBS, DuM; Petry; 339,190 WTOV-TV (27) See footnote (d) ► WVEC-TV (15) See Hampton Petersburgt — Petersburg Tv Corp. (8) 9/29/54-Unknown Richmond — WOTV (29) 12/2/53-Unknown ► WTVR (6) NBC; Blair; 470,108 Roanoke — ► WSLS-TV (10) ABC, NBC; Avery-Knodel; 276,345 WASHINGTON Bellinghamt — ► KVOS-TV (12) DuM; Forjoe; 116,299 Seattle (Tacoma) — ► KING-TV (5) ABC; Blair; 378,300 ► KOMO-TV (4) NBC; Hollingbery; 378,300 KCTS (*9) 12/23/53- Dec. '54 KCTL (20) 4/7/54-Unknown Spokane — ► KHQ-TV (6) ABC, NBC; Katz; 82,743 ► KXLY-TV (4) CBS, DuM; Avery-Knodel; 91,515 ► KREM-TV (2) Petry Tacoma (Seattle) — ► KTVW (13) Branham; 378,300 ► KTNT-TV (11) CBS, DuM; Weed; 378,300 Vancouvert — KVAN-TV (21) Boiling; 9/25/53-Unknown Yakima — ► KIMA-TV (29) ABC, CBS, NBC. DuM; Weed; 30,789 WEST VIRGINIA Bluefieldt — Daily Telegraph Printing Co. (6) Katz; 10/29/54- Unknown Charleston — ► WCHS-TV (8) CBS. DuM; Branham ► WKNA-TV (49) ABC; Weed; 47,320 Clarksburgt — WBLK-TV (12) Branham; 2/17/54-1/1/55 Fairmontt — ► WJPB-TV (35) ABC. NBC. DuM; Gill-Perna; 35.200 Huntington — ► WSAZ-TV (3) NBC; Katz; 441,140 WHTN-TV (13) 9/2/54-Unknown Oak Hill (Beckley)t— WOAY-TV (4) ABC; Weed; 6/2/54-Nov. '54 Parkersburgt — ► WTAP (15) ABC, DuM; Forjoe; 30,000 Wheeling — WLTV (51) 2/11/53-Unknown ► WTRF-TV (7) ABC. NBC; Hollingbery; 281.811 ► WSTV-TV (9) See Steubenville, Ohio WISCONSIN Eau Claire — ► WEAU-TV (13) ABC, NBC, DuM; Hollingbery; 71,000 Green Bay — ► WBAY-TV (2) ABC, CBS, NBC. DuM; Weed; 195,670 WFRV-TV (5) 3/10/54-Unknown ► WMBV-TV (11) See Marinette La Crosset — ► WKBT (8) CBS, NBC, DuM; Raymer; 37,500 WTLB (38) 12/16/53-Unknown Madison — ► WHA-TV (*21) ► WKOW-TV (27) CBS; Headley-Reed; 65,000 ► WMTV (33) ABC, NBC, DuM; Boiling; 60,000 Badger Television Co. (3) Initial Decision 7/31/54 Marinettet (Green Bay) — ► WMBV-TV (11) ABC, NBC; Venard; 175,000 Milwaukee — ► WCAN-TV (25) CBS; Rosenman; 408.900 ► WOKY-TV (19) DuM; Boiling; 351,150 ► WTMJ-TV (4) NBC; Harrington, Righter & Parsons; 708,115 ► WTVW (12) ABC, DuM; Petry Neenah — ► WNAM-TV (42) ABC; George Clark Super iort (Duluth, Minn.) — ► WDSM-TV (6) CBS, DuM; Free & Peters; 70,000 ► KDAL-TV (3). See Duluth, Minn. Wausau — ► WSATJ-TV (7) CBS; Meeker Cheyennet — ► KFBC-TV (5) bery; 46,100 WYOMING ABC, CBS, NBC, DuM; Holling- ALASKA Anchoraget — ► KFIA (2) ABC, CBS; Weed; 12,000 ► KTVA (11) NBC, DuM; Feltis; 10,000 Fairbankst — KFIF (2) ABC, CBS; 7/1/53-Unknown HAWAn Honolulut — ► KGMB-TV (9) CBS: Free & Peters; 60,000 ► KONA (11) NBC; NBC Spot Sis; 60,000 ► KULA-TV (4) ABC, DuM; Young; 62,000 PUERTO RICO San Juant — ► WAPA-TV (4) ABC, NBC, DuM; Caribbean Networks ► WKAQ-TV (2) CBS; Inter-American; 41,000 CANADA Calgary, Alt. — ► CHCT-TV (2) CBC; All-Canada, Weed Edmonton, Alt. — ► CFRN-TV (3) Hamilton, Ont. — ► CHCH-TV (11) CBC, CBS, NBC; All-Canada, Young; 96,500 Kitchener, Ont. — ► CKCO-TV (13) CBC. ABC. CBS, NBC. DuM; Hardy, Weed; 51,533 London, Ont. — ► CFPL-TV (10) CBC, CBS, NBC; All-Canada, Weed; 80,627 Montreal, Que. — ► CBFT (2) CBC French; CBC; 221,216 ► CBMT (6) CBC; CBC; 221,216 Ottawa. Ont. — ► CBOT (4) CBC; CBC; 38.500 Port Arthur, Ont. — ► CFPA-TV (2) CBC; All-Canada, Weed Quebec City, Que. — ► CFCM-TV (4) CBC; Hardy; 6,000 estimate Regina, Sask.t — ► CKCK-TV (2) CBC; All-Canada. Weed; 3,000 St. John, N. B.t— ► CHSJ-TV (4) CBC; All-Canada; 10,000 Sudbury, Ont.t — ► CKSO-TV (5) CBC, ABC, CBS, NBC, DuM; All-Canada, Weed; 10,091 Toronto, Ont.— ► CBLT (9) CBC, ABC. CBS, NBC, DuM; CBC; 280.000 Vancouver, B. Ct — ► CBUT (2) CBC; CBC; 30,000 Windsor, Ont. — ► CKLW-TV (9) CBC, DuM; Young Winnipeg, Man.t — ► CBWT (4) CBC; CBC; 5.000 MEXICO Juarezt (El Paso, Tex.) — ► XEJ-TV (5) National Time Sales; 39,975 Tijuanat (San Diego) — ► XETV (6) Weed; 241,000 Total stations on air in U. S. and possessions: 415; total cities with stations on air: 276. Both totals include XEJ-TV Juarez and XETV (TV) Tijuana, Mexico, as well as educational outlets that are operating. Total sets in use 33,614,580. * Indicates educational stations, t Cities NOT Interconnected to receive network service. (a) Figure does not include 353,013 sets which VVBEN-TV Buffalo reports it serves in Canada. (b) Number of sets not currently reported by WHAS-TV Louisville, Ky. Last report was 205,- 544 on July 10, 1952. (c) President Gilmore N. Nunn announced that construction of WLAP-TV has been temporarily suspended [B»T, Feb. 22]. CP has not been sur- rendered. (d) The following stations have suspended regular operations, but have not turned in CP's; WKAB- TV MobUe, Ala.; KBID-TV Fresno, Calif.; KTHE (TV) Los Angeles; WRAY-TV Princeton, Ind.; WKLO-TV Louisville, Ky.; KFAZ (TV) Monroe, La.; WFTV (TV) Duluth, Minn.; WCOC-TV Me- ridian, Miss.; KACY (TV) Festus, Mo.; KOPR-TV Butte, Mont.; WFPG-TV Atlantic City, N. J.; WIFE (TV) Dayton, Ohio; WCHA-TV Chambers- burg, Pa.; WLBR-TV Lebanon, Pa.; WKJF-TV Pittsburgh, Pa.; KNUZ-TV Houston, Tex; KETX (TV) Tyler, Tex.; WTOV-TV Norfolk, Va. (e) Shreveport Tv Co. has received Initial deci- sion favoring it for ch. 12, which is currently operated by Interim Tv Corp. [KSLA (TV)]. UPCOMING NOVEMBER Nov. 7-13: National Radio & Tv Week. Nov. 7-13: Lutheran Radio & Tv Week. Nov. 8: Texas Assn. of Broadcasters, semi-annual fall meeting, Rice Hotel, Houston. Nov. 8-9: New Jersey Broadcasters Assn., Essex House, Newark. Nov. 8-10: Assn. of National Advertisers. Hotel Plaza, New York. Nov. 9: Maine Assn. of Radio-Tv Broadcasters, Eastland Hotel, Portland. Nov. 9-10: NARTB Dist. 13 meeting, Rice Hotel, Houston. Nov. 10-13: Sigma Delta Chi, Columbus, Ohio. Nov. 12: Joint meeting, Md.-D. C. Radio-Tv Broad- casters Assn. and Chesapeake AP Radio-Tv Assn., Emerson Hotel, Baltimore. Nov. 12-13: Louisiana Assn. of Broadcasters, Jung Hotel, New Orleans. Nov. 14: Indiana Radio-Tv Newsmen, fall meeting at WIRE studios, Indianapolis. Nov. 16: BAB board and stockholders meetings, New York. Nov. 17: NARTB Sports Committee, Ambassador Hotel, New York. Nov. 17: Advertising Council Day, Waldorf-As- toria, New York. Nov. 18: Country Music Disc Jockeys Assn., gen- eral membership meeting, Nashville, Tenn. Broadcasting Telecasting Nov. 18-19: North Carolina Assn. of Broadcasters, Mid-Pines Hotel. Southern Pines, N. C. Nov. 19: NARTB Freedom of Information Com- mittee, Ambassador Hotel, New York. Nov. 18-20: Radio Television News Directors Assn., Hotel Sherman, Chicago. Nov. 21 : Louisiana-Mississippi AP Broadcasters Assn., Jung Hotel, New Orleans. Nov. 22: Tennessee Assn. of Broadcasters, Patten Hotel, Chattanooga. Nov. 22-24: Eastern Council, American Assn. of Advertising Agencies. Roosevelt Hotel, New York. Nov 29: NARTB Am Radio Committee, May- flower Hotel, Washington, D. C. Nov. 30: NARTB Fm Radio Committee, May- flower Hotel, Washington, D. C. Nov. 30: Tv Film Directors Assn., New England Chapter, Statler Hotel, Boston. JANUARY 1955 Jan. 20-21 : Symposium on printed circuits by Engineering Dept. of RETMA, U. of Pennsyl- vania, Philadelphia. Jan. 26-28: Georgia Radio-Tv Institute, Henry W. Grady School of Journalism, U. of Georgia. Athens. FEBRUARY Feb. 10-12: Southwestern region, Institute of Ra- dio Engineers, Dallas. Feb. 13-19: National Advertising Week. November 8, 1954 • Page 129 editorials What The Election Means THE DEMOCRATS' indisputable control of the House and probable control of the Senate in the 84th Congress are bound to change the climate of radio-television legislation and regulation. The extent and precise nature of the changes that will take place cannot be accurately foretold so far in advance of the convening of the new Congress. It is possible, however, to make intelligent guesses about what may happen in some legislative and regulatory areas. The Bricker Probe: No Congressional investigation of recent years could more profoundly affect the basic structure of broad- casting than this one — providing it were allowed to continue on its present course and to a point of producing drastic legislation for the regulation of networks. The new political arrangements on the Hill will probably alter its course. It is known that the Democratic minority of the Senate Interstate and Foreign Commerce Committee was not sympathetic with the desire of Chairman John W. Bricker to conduct a major investiga- tion of television. If, as is indicated, the minority becomes the majority next January, it will have to decide what to do with an investigation which, by that time, will have been underway for several months. It is unlikely that the investigation would be abandoned. The investigation has been identified, however speciously, as a trust- busting effort to protect the underdog. To kill it would expose the Democrats to the unwanted political accusation of favoring big business. The Democrats probably are obliged to let the investigation go on, but the chances are good that it will be toned down. FCC Membership: It is conceivable that a real struggle could develop here between a Democratic Senate and the Republican ad- ministration. The Democratic majority might argue that since the FCC is a creature of Congress, the FCC membership should con- tain a Democratic majority or at least a heavier proportion of Demo- crats than it has now. There are now two Democratic Commissioners, Robert T. Bart- ley and Frieda B. Hennock; one independent, Robert M. Webster, and four Republicans, Rosel H. Hyde, John C. Doerfer, Robert E. Lee and Chairman George C. McConnaughey. Of these, Mr. McConnaughey is particularly vulnerable to polit- ical caprice. His appointment has not been confirmed by the Senate. Presumably it will be sent to the Senate at the session beginning today. If he is not confirmed at this session, he will have to be reappointed and the reappointment submitted to the 84th Congress. If political manipulations prevented Mr. McConnaughey's con- firmation at this session or by the 84th Congress, he would be an innocent victim. So far he has demonstrated commendable traits as chairman. He believes in minimum government control and seems to be acting in accord with that policy. The fate of the McConnaughey nomination will be a clear indica- tion of things to come in the next two years. For broadcasters, they could be important years indeed. Between Campaigns IN THE aftermath of the elections broadcasters will wish to for- get politics and get back to business. The temptation will be strong to put politics aside until that subject is forced upon radio and television again in 1956. However strong, the temptation should be resisted. If broad- casters do nothing between now and then to relieve themselves of some of the more bothersome problems of political broadcasting, they may be assured that the headaches of 1954 will be repeated in 1956. There will be unavoidable suits for libel and practically irresistible demands for free time. Everyone (except the politicians) agrees that there should be intelligent revision of the federal law and regulations governing political broadcasting. In particular those sections prohibiting broadcasters from censoring candidates' speeches, without protect- ing broadcasters from libel actions that may ensue, are in urgent need of revision or deletion. The five Nashville stations which are co-defendants in $3 million worth of libel suits arising from a political talkathon [B»T, July 19, Page 130 • November 8, 1954 Drawn for Broadcasting • Telecasting by Sid Hix "He's not putting the old sell in those Army recruiting commercials since he got his induction notice last week!" et seq] would, we are sure, attest to the desirability of overhauling the anti-censorship provisions of the law. To our knowledge, these are the only stations which got into court during the 1954 campaign season, but the miracle is there were not more. It will be equally miraculous if others do not find themselves defending libel actions in 1956 — unless corrective leg- islation is not obtained before then. While other provisions of the political broadcasting law and regulations may not be as objectionable, the entire structure should be re-examined. There is enough confusion about it to precipitate the kind of ridiculous clamor that went on in the week before the Nov. 2 election, with Democrats and Republicans demanding free time — and getting it — and with Vice President Nixon issuing a 1500-word telegram to 70 key newspapers denouncing NBC for re- fusing what it in fact had granted, a half-hour of prime radio and tv time. In the heat of a campaign, reason prevails with the greatest difficulty. In their present state, the political broadcasting rules only add to the odds against rational comment and behavior. One of the most important projects that broadcasters could un- dertake would be to obtain revision of these archaic rules. L. B. Wilson Saga RADIO mourns the loss of one of its most colorful and respected personalities with the passing of L. B. Wilson. He made WCKY Cincinnati a nationally known station through his ingenuity and showmanship. L. B., at 63, was the victim of a heart seizure — an ailment which lamentably has become an occupational killer in broadcasting and the related advertising fields. There were legions in and out of radio who paid him homage. L. B. found friends in all walks. All his philanthropies will never be known. Material things were never uppermost with him. He achieved success in any pursuit in which he ventured — stage, mo- tion pictures, banking and industry. In 1929, L. B. invested in radio as a side-line. WCKY was in Covington, Ky., his birthplace. It didn't do too well. He took over active management two years later and WCKY became "One Minute from Cincinnati." Later he discovered what high power and high frequency could do with a night-time sky-wave. He went independent and his slogan became "On the Air Everywhere . . . 24 Hours a Day . . . Seven Days a Week." Every announcer be- came a "sales expert"; every advertiser, mail order or otherwise, had to get results. Aside from showmanship and salesmanship, L. B. was a dedi- cated man. To his widow and his family of co-workers (they were never employes) go the sympathies of an art which fared better because he was part of it Broadcasting • Telecasting ^WJAR-TV I? SUNDAY SUPPLEMENT ff A NEW CONCEPT IN PROGRAMMING For the first time anywhere, a 2 hour program integrating morning devotion and family enter- tainment. SUNDAY MAGAZINE SUPPLEMENTS Articles of interest selected from leading Sunday supplements such as the Chicago Tribune, Wash- ington Star, Philadelphia Inquirer, Buffalo Courier, Cleveland Plain Dealer and many, many more. PIPSQUEAK PARADE Talented youngsters perform. Car- toons and Westerns, too! it Starring Betty Adams known to thousands of WJAR-TV viewers for over 2 years! NEWS AND WEATHER The latest news plus weather reports for Sunday drivers and sports enthusiasts. RELIGION Sunday morning devotions, inspirational messages, Bible Stories for the entire family. GUESTS People who make the Sunday Supplement news. TIME PERIOD 10 a.m. to 12 :00 noon every Sunday. COST One minute slide, live or film participation $65.00. National Sales Representatives— WEED Television * NBC Basic ABC— Dumont-Supplementary RADIO STATION R E P R E S E N TAT IVES NEW YORK CHICAG O DETROIT BOSTON SAN FRANCISCO ATLANTA HOLLYWOOD NOVEMBER 15, 1954 BROAD 35c PER COPY TING TELECAST.NG X;;" |foll Tv Issue Faces FCC Page 31 Gets Answers Ty Problems Page 32 kConnaughcy rmarion Blocked Page 78 broadcasters Urge Own Relays Page 86 EATURE SECTION Begins on Page 39 ifllll^ii..... ISlfll ; 1" '', ' it The Fall is always a fine season down here in our industrial heart of America. It has special importance for us because it brings new anniversaries for both WSAZ-TV (now starting its 6th year) and WSAZ (31, going on 32) . As a super-birthday gift to WSAZ-TV, we're putting into service a brand-new TV tower 1,100 feet high . , . 1,253 feet above average terrain. (Thafs about double the Washington Monument.) Although it weighs 200 tons, it will have a far greater weight among some half-million viewers across our five-state area who can now see WSAZ-TV / *, programs better, more clearly than ever before. p-' It's quite a gift for advertisers, too. Here's -bonus coverage and greater impact at no present boost in rates. When you figure that against :j the 2'/2 billion dollars (plus) our friends e for buying purposes every year, it's cause tS get all the facts from the Katz Agency right away! WSAZ V 1 s O N TELE itington-Charleston, West Virginia * Channel 3 - 100.000 watts ERP 7 -* NBC BASIC NETWORK -affiliated ABC and Du Mont Also affiliated with Radio Stations WSAZ, Huntington; WCiKV, Charleston Lawrence ft. Roger*, Vice President & General Manager, WSAZ, Inc. Represented nationally by The Katz Agency (pen 6H We use WKRC Radio regularly and sales results shotv that in the Cincinnati area WKRC - Radio is a primary selling tool. JAMES M. TWOMEY Cincinnati General Manager City Products Corporation Morning, noon and night, WKRC- Radio reigns King in the Queen City in Quarter Hour listening Monday through Friday. * No wonder advertisers and their agen- cies choose WKRC-Radio when they want sales results in the Cincinnati area. Contact your Katz Agency representa- tive for more detailed information. "July, August — Pulse RADIO CINCINNATI, INC. owners and operators of: WKRC-Radio, Cincinnati, Ohio WKRC-TV, Cincinnati, Ohio WTVN-Television, Columbus, Ohio WTVN-Radio, Columbus, Ohio Kenneth W. Church, National Sales Manager, Radio Cincinnati, Inc. WKRC RADIO CINCINNATI, OHIO CBS RADIO AFFILIATE Represented by The Katz Agency AMARILLO HISTORY with a mild commercial in the last paragraph AMARILLO has a short past. It was born with a cocklebur under its civic tail back in 1887, during the days when a branding iron was a sacred instrument and the first rail- road was coming through. The way one story goes, a man name of Sanborn offered the cowboys of the LX Ranch a town lot apiece if they'd vote for his town (then known as Oneida) in a contest which de- veloped over the location of the county seat. Since the LX hands constituted a legal, or shooting, majority, justice triumphed. "Am- arillo" derived from the yellow flowers that, along with cattle, decorated the surrounding prairie. Highly productive Texas soil caused agriculture to flourish. Early farmers raised giant-size vegetables. Wheat liked the Pan- handle. Cotton was planted after the acci- dental discovery that cottonseeds, in which an early shipment of eggs was packed, would grow. Highways and railroads crossed at Amarillo. Oil, natural gas and helium were discovered. Airlines came zooming in. Amarillo, first in the nation in per family retail sales, is close to the stuff an advertiser looks for when he wants business. KGNC, half as old as Amarillo, reaches 78 counties with 1 million persons in Texas, New Mexi- co, Kansas, Oklahoma and Colorado. KGNC-TV, a high-powered newcomer, cov- ers an area of 400,000 persons, gives its ad- vertisers a clean shot of Panhandle hos- pitality and loyalty. K0HC-AM&TV J i Amarillo NBC and DuMONT AFFILIATE AM: 10,000 watts, 710 kc. TV: Channel 4. Represented nationally by the Katz Agency Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and July by Broadcasting Publications, Inc., 1735 DeSales St., N.W., Washington 6, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March 3, 1879. Presenting the Super-powered CHAMPION WGAL-TV NBC CBS DuMONT LANCASTER, PA. 316,000 Watts WGAL-TV makes every blow tell, every advertising dollar you spend count. Use WGAL-TV to reach a vast, enthusiastic audience — three and a quarter million people who have an annual effective buying income of more than $5 billion, who spend almost $3 billion for retail goods annually. Win everytime with WGAL-TV. The Channel 8 Mighty Market Place York Harrisburg Reading Hanover Lebanon Carlisle Gettysburg Sunbury Pottsville Chambersburg Lewistown Lewisburg Waynesboro Lock Haven Shamokin Hazleton Westminster Bloomsburg Frederick Hagerstown Martinsburg Representatives MEEKER TV, INC. STEINMAN STATION Clair McCollough, Pres. NEW YORK LOS ANGELES CHICAGO SAN FRANCISCO Page 4 • November 15, 1954 Broadcasting Telecasting closed circuit: MARKET in reports of tv station sales remained bullish last week, but confirma- tions were bearish. Most talked-about report — of negotiations toward absorption of DuMont Tv Network by ABC — still drew "no comment." Accounts of hands- shaking by DuMont and Westinghouse Broadcasting Co. over latter's reported purchase of former's WDTV (TV) Pitts- burgh circulated widely but were denied by Westinghouse. ★ ★ ★ ONE thing, however, appeared certain: Westinghouse is aiming for full comple- ment of five vhf and two uhf stations, with best attainable network affiliations. To that end, discussions have been held not only with NBC, as reported earlier [B*T, Nov. 8], but also with CBS-TV, ABC and DuMont. Station swaps, shifting of affili- ations, station purchases or new-station applications may ultimately be involved, but negotiators expect no definite deal now. ★ ★ ★ BELT-TIGHTENING at Mutual, calcu- lated to get network into shape for what its top officials foresee as "a New Look" in network radio, continues gradually. Unofficial word last week was that staff of around 350 would eventually dwindle to around 150. Mutual officials skeptical of this report, however, and point out that some branches of Mutual's parent General Teleradio, notably Film Div., are expand- ing personnel. ★ ★ ★ IN WHAT would be first re-run on net- work of major tv series, CBS-TV reported- ly considering presentation of second runs of / Love Lucy in late afternoon period, perhaps Sundays, at package price of $37,500 plus, of course, time. WHEN C. TERRENCE CLYNE moves from Biow Co. to McCann-Erickson effec- tive Jan. 1, he'll take along with him dozen or more Biow staffers identified with handling Bulova Watch account which amounts to in excess of $7 million for media, advertising and exploitation. ★ ★ ★ PHILIP MORRIS cigarettes, which last week relinquished half-hour alternate-week sponsorship of its / Love Lucy to Procter & Gamble (see story page 36), is also understood to be contemplating releasing half of its Public Defender, Thursdays, 10-10:30 p.m. on CBS-TV. ★ ★ ★ NEWSPAPERS are concerned over full effect of color tv upon their revenues, as evidenced by recent memo of John Cowles, publisher of Minneapolis Star and Tribune, regarding purchase of 47% minority in WCCO-AM-TV Minneapolis [B»T, Nov. 8] — but they are not alone. Increasing in- terest in tv station acquisitions is rising among theatre exhibition chains, and it wouldn't be surprising to see them figure in upcoming sales (including possibly one or more DuMont outlets). ★ ★ ★ QUALITY Radio Group, seeking chief executive for more than two months, may make choice soon. Five-member selection committee meets this week in New York to pick candidate for consideration by board, which meets soon in Chicago. ★ ★ * AMONG spectators in packed Senate gal- leries last Wednesday watching special session to consider motion to censure Sen. Joseph R. McCarthy (R-Wis.) was FCC Comr. Robert E. Lee, who never has made secret of fact he is close personal friend of Wisconsin senator. THOSE four applicants in Miami ch. 7 tv fight may have to wait a while for initial ruling of Examiner James D. Cunningham. When last brief was filed Sept. 14 he hoped to write decision in 30 days, but since then other cases have demanded his time. He may not get to writing Miami ruling before mid-December. Ch. 7 bidders are Bis- cayne Tv Corp. (Niles Trammell, WIOD, WQAM), South Florida Tv Corp. (in- cludes James Lawrence Fly), Sunbeam Tv Corp. and East Coast Tv Co. ★ ★ ★ FCC IS GOING to move warily on allo- cation of tv space in 680-980 mc band to AT&T for testing of "over-the-horizon" radio relay to Cuba. Commission regards requested assignments in Southern Florida as interim measure and wants to know when equipment for above 1,000 mc will be ready for relays proposed. But FCC is satisfied it's feasible to use 680-980 mc there "without risk of causing interference to the tv broadcast service," hence issued proposal (story page 102). ★ ★ * ESTATE of L. B. Wilson, owner of WCKY Cincinnati who died last month, expected to be in excess of $2 million. While his widow and three top executives (C. H. Topmiller, general manager; Thom- as A. Welstead, eastern sales manager, and Jeanette Heinze, traffic and personnel di- rector) will control station as principal heirs, all employes were bequeathed mini- mum of $500. Personal friends included among secondary legatees were William M. Ittmann, president of Procter & Gamble subsidiary in Cuba, who moves to London Jan. 1 as head of British subsidiary; C. Terrence Clyne (see above) and Sol Taish- off, editor and publisher of Broadcasting • Telecasting. the week in brief ► The pay-tv question is going before the FCC .... 31 Assn. of National Advertisers convenes . . . 32 I**" . . . and elects Gerbic its board chairman 35 ^ An industrial empire is booming in the South ... 39 ► B«T picture story: WJIM's million-dollar layout 42 ► KTLA (TV) makes tv fare of bingo 50 ► Abilene Christian's survey of religious programming 54 ► Reported: MCA is negotiating to buy UTP .... 56 ^ Nielsen cites tv intricacies to the GMA 62 Broadcasting • Telecasting ► KDKA named SDX Historic Site for 1955 ... . 66 ► The district meeting schedule is over 70 ^ Democrats block McConnaughey confirmation . . 78 ^ Tv stations tell FCC they favor private relays ... 86 ► U. S.-Mexico talks get down to business 96 ^ A move toward Eastern Time is afoot in Midwest 104 ► KMBY-AM-TV sold to KSBW Owners 104 ► Norman Knight named V. P. at General Teleradio 112 ^ CBS Inc. sets new high for gross, net 114 ^* GE-equipped Pasco satellite plans January start . . 116 ^ Telestatus: tv stations, sets, target dates 129 November 15, 1954 • Page 5 DON'T USE KTHS if you sell a Limited Market" (Little Rock ONLY, for instance) Ma OKLA. Daytime, the Station KTHS primary (6.5MV/M) area has a population of 1,002,758. More than 18%, or over 100.000, do not receive primary daytime service from any .other radio station. KTHS interference-free daytime coverage extends to the 0.1MV/M contour, except in the southwest quadrant — has a population of 3,372,433. DO USE KTHS IF YOU SELL IF you want to cover anything less than all of Arkansas, you wouldn't and shouldn't use KTHS. OK. So there are two ways to cover Arkansas with radio. One is to use some 15 or 20 stations scattered all over the State. The other is to use KTHS. 50,000 watts, plus CBS, plus location at the center of the state . . . well, look at our coverage map at the left! But high power, good location, top network isn't all the story. KTHS does a magnificent job of Arkansas programming — Arkansas farm service — Arkansas public service. That's why people DO listen, wherever they CAN listen! If you need all of Arkansas, the easy, effective, economical way to cover it is with KTHS. Ask The Branham Company for the whole story. s s I PPI 50,000 Watts • • . CBS Radio Represented by The Branham Co. Under Same Management as KWKH, Shreveport Henry Clay, Executive Vice President B. G. Robertson, General Manager KTHS BROADCASTING FROM LITTLE ROCK, ARKANSAS Page 6 • November 15, 1954 Broadcasting • Telecasting at deadline Tom Moloney to Direct Grant Office in New York TOM MALONEY, president of Cecil & Pres- brey, New York, will take over as executive vice president in charge of Grant Adv.'s New York office and will serve as member of agency's executive committee, effective Jan. 1, as part of Grant's expanded operations in New York, Pres- \ ident Will C. Grant announced Friday. He said three vice presidents — Larry Stapleton, Fred E. Spence and Jack Bailhe — have been assigned additional responsibilities in the expanded op- eration. Mr. Maloney will bring five people from Cecil & Presbrey, which goes out of business Dec. 31, with him to Grant. They are: Frank P. McCord, vice president and director of re- search at C & P, who will assume same title and duties at Grant's New York office; Arax Ojabashian, librarian at C & P, who will ac- company Mr. McCord to Grant; James J. Flood, vice president and director of merchandising at C & P, who also assumes same title and re- sponsibilities at Grant; William C. Patterson, director of radio and television at C & P, who assumes same duties at Grant, and Paul Kolton, who has been with Mr. Maloney for past 10 years and who joins Grant as account executive. Mr. Stapleton, vice president of Grant, be- comes general manager of New York office and will continue to head account group on Florists Telegraph Delivery Assn. Mr. Spence, vice president and head of Grant's international di- vision, will move to New York permanently with international staffs to be maintained in both Chicago and New York. Mr. Bailhe, vice president, assumes public relations services throughout Grant's network of 24 foreign offi- ces. Hugo Vogel, vice president and head of New York office, returns to Chicago. Donald E. Tomkins, who joined Grant in 1953 in Chicago and currently supervising pro- duction of film and live commercials for Dodge- sponsored shows and National Airlines com- mercials as well as Chrysler Airtemp, named director of television and radio for Grant's New York office. New ABC Radio-Tv Sales NEW SALES announced by ABC Friday in- cluded: American Chicle Co., through Dancer- Fitzgerald-Sample, to sponsor Sugar Bowl (Jan. 1) football simulcast on ABC-AM-TV; Chrysler Corp., through McCann-Erickson, Thanksgiving parade of J. L. Hudson Dept. Store, Detroit, on ABC-TV, Nov. 25, 10:15- 11 a.m. (EST); Studebaker-Packard, Tv Readers Digest, through Ruthrauff & Ryan, beginning Mon., Jan. 17, 8-8:30 p.m. (EST) on ABC-TV. Also renewal of Revival Time by The Assem- blies of God (agency, Walter F. Bennett) for 52 weeks, effective Dec. 12, Sun.. 10:30-11 p.m. (EST) on ABC Radio. Revlon Panel Show REVLON Products Co., New York, will spon- sor What Goes On?, Goodson-Todman package panel show, on ABC-TV, Sundays, 9:30-10 p.m., effective Nov. 28. Lee Bowman will emcee. Agencies for Revlon are William H. Weintraub & Co. and Sullivan, Stauffer, Col- well & Bayles, both New York. Broadcasting • Telecasting WHERE ANGELS FEAR UNDISMAYED at ruling keeping its cartoonist, Leo Hershfield, out of Sen- ate gallery with his pad and pencil (see story page 100), NBC last week sent cartoonist into chamber armed only with his eyes and memory to sketch his im- pressions after leaving gallery. Network's commentator Dave Brinkley showed sketches on Washington portion of NBC- TV Camel News Caravan last Friday (7:45-8 p.m. EST), despite warning that this, too, was violation of Senate rules, NBC said. September Radio-Tv Sales Far Ahead of 1953 Level RETAIL sales of home-type radio receivers in September set new record for year, 763,589 sets, according to Radio-Electronics-Tv Mfrs. Assn. Figure exceeded 447,025 sold in August and 650,898 sold in September 1953. Nine-month retail radio sales totaled 4,032,704 sets com- pared to 4,526,186 in same 1953 period. Sep- tember is five-week statistical month. Tv set sales at retail totaled 986,136 in Sep- tember compared to 484,533 in August and 753,953 in September 1953. Nine-month tv retail sales were 4,645,063, well ahead of 4,300,- 360 sold in comparable 1953 period. RETMA retail data does not include auto radios, which move direct to producers. RETMA previously reported 296,327 auto radios were made in Sep- tember, with nine-month total of 2,843,740. Johnson Quits NARTB Board ALBERT D. JOHNSON, NARTB District 16 (Ariz., Calif., Nev.) director who formerly man- aged KOY Phoenix and now is general man- ager of KGBS San Antonio, has resigned from board. He had been re-elected to second term this year. THE FINER THINGS WNEW New York is setting out today (Monday) to prove that its audience is sprinkled with coating of upper crust able to afford "finer things in life." Station's Make Believe Ballroom pro- gram will carry commercials for $49,- 000 yacht by Chris Craft; full-length Labrador mink coat at $22,000 from Gunther Jaeckel's, and Van Cleef & Arpels necklaces. Richard D. Buckley, new owner-manager of WNEW, sums up his attitude this way: "At first sight, sell- ing furs, yachts and jewels by a disc- jockey may seem ridiculous, but you don't have to sell a lot of necklaces, minks or cruisers to satisfy a sponsor. We are betting that among the millions who listen there is a group, infinitesimal in number but tremendous in affluence, that will make this sort of thing pay." Mr. Buckley has given Jerry Marshall, WNEW's "top disc jockey-salesman," task of proving that disc m.c. shows can sell "super-luxury" items. • BUSINESS BRIEFLY MORE SPOT RADIO • Chap Stick Co., Lynch- burg, Va., through Lawrence C. Gumbinner Agency, New York, expanding its radio spot announcement campaign on 21 stations with frequency increased from three to five times per week and adding 19 stations to schedule, effective mid-November. Contracts run for 13 weeks. ATLANTIC RENEWAL • Atlantic Refining Co., through N. W. Ayer & Son, New York, is setting up renewal plans for its present five- minute radio news show all over country, to start first of year. Most stations will be re- newed. CHEMICAL RADIO DRIVE • American Cy- anamid (chemicals) planning to use radio and print campaign after first of year, through Conklin & Mann, New York agency. MOTOROLA TO BURNETT • Motorola Inc., Chicago (radio-tv receivers), appoints Leo Bur- nett Co., same city, to handle all consumer ad- vertising effective next January. Account ($3- 3.5 million) formerly handled by Ruthrauff & Ryan. COSMETIC FIRM APPOINTS • Harriet Hub- bard Ayer (cosmetics and toiletries) to James P. Sawyer Inc., N. Y., effective immediately. IBM TO BENTON & BOWLES • Internation- al Business Machines Corp., whose advertising formerly was handled by Cecil & Presbrey, names Benton & Bowles, N. Y., as its agency. KINNEY NAMES AGENCY • G. R. Kinney Co. (shoe chain retailers), N. Y., names Ander- son & Cairns as its advertising agency, effec- tive Jan. 1. ABC-TV Installs 'Super-Power7 INSTALLATION now underway at all five ABC-owned and operated tv stations of new, 50 kw vhf General Electric transmitters, Robert M. Kintner, ABC president, is announcing to- day (Mon.). Transmitters, said by Mr. Kintner to be GE's first five of "super-power" type, were designed cooperatively by network and GE. They can transmit color and have incorporated in their design "latest advances in tubes and circuitry," Mr. Kintner said. Installation at WABC-TV New York, WXYZ-TV Detroit, WBKB (TV) Chicago, KGO-TV San Francisco and KABC-TV Los Angeles will complete net- work's $2 million program begun last year under direction of Frank Marx, ABC's vice president in charge of engineering. Lucky Lager in 39 Markets LUCKY LAGER Brewing Corp., San Fran- cisco, signs for MCA-TV's half-hour film show, Lucky Lager Sports Time, in 39 markets, start- ing in January. McCann-Erickson, San Fran- cisco, is agency. Though Lucky Lager has used radio spots and programs and television spots, Sports Time is said to represent com- pany's entry into "extensive television pro- gramming." Markets in transaction include Los Angeles, San Francisco, Seattle, San Diego, Salt Lake City, Anchorage and Honolulu. November 15, 1954 • Page 7 the open door to increased sales . . . HOSPiiAirn HOUSE Here's a refreshing two hour show, timed for and geared directly to a vast women's audience. Featuring 6 established WSPD-TV personalities/ this daily hard-hitting sales tool has variety to interest every type of woman. There's Dorothy Coon with household hints; Jane Schroeder with heart warming human in- terest stories; Ginny Wood with guests, hobbies and news of direct interest; Betty Zingsheim with the latest fashion showings. Rusti supplies the organ music throughout the show and Earl Wells acts as male host. Add to this combination the billion dollar Toledo area market with its 297,000 set saturation, and you get real sales results! For further information, call your nearest Katz Agency or ADams 3175 in Toledo. RADIO TELEVISION TOLEDO, OHIO Slorer Broodcasling Company TOM HUKCR. NAT SALES 019.. US E SJth STREET. NEW rORK Represented Nationally by KATZ Page 8 • November 15, 1954 Broadcasting • Telecasting PEOPLE at deadline Md.-D.C. Broadcasters Plan Freedom of Information Unit WATCH-DOG committee to keep track of radio-tv rights to report news, cover public events and enjoy same privileges as press will be set up by Maryland-District of Columbia Broadcasters Assn. under resolution adopted Friday at Baltimore meeting (early story page 66). Second resolution opposed federal and ""state legislative attempts to restrict radio-tv ad- vertising but called attention to need for good taste and caution in commercials. Group met jointly with Chesapeake AP Radio-Tv Assn. Leslie H. Peard Jr., WBAL Baltimore, elected president of Md.-D. C. association, succeeding Joseph L. Brechner, WGAY Silver Spring. Other officers: Ben Strouse, WWDC Washington, vice president; William H. Pauls- grove, WJEJ Hagerstown, secretary-treasurer. Board members: Allen Long, WFMD Freder- ick; Robert B. Jones, WFBR Baltimore; R. C. Embry, WITH Baltimore; Malcolm Campbell, WNAV Annapolis; Charles Truitt, WBOC Salisbury, and Mr. Brechner. Striking at "natural conservatism and in- herent antipathy to change of legal fraternity," Thad H. Brown Jr., NARTB tv vice president, called for abandonment of American Bar Assn.'s Canon 35, banning court room broad- casts. He said general public favors "precept of freedom to broadcast, without condition or qualification." ABA's canon, he recalled, was result "of the flash bulbs in Flemington, N. J., in the winter of '36" as well as resistance of lawyers to progress. COLOR APATHY ZENITH RADIO Corp. reports "very favorable response" to stepped up net- work tv advertising program but discerns no "greater enthusiasm" by public for large-screen color tv receivers than for original 15-inch models. In quarterly financial report (see early story page 115), E. F. McDonald Jr., Zenith president, said firm "has no finalized plans for offering color television receivers for sale to the public in the near future" but is continuing research. Acceleration of advertising campaign referred to Zenith's part sponsorship of NCAA foot- ball games on ABC-TV and Omnibus on CBS-TV. Dallas Business Census Shows Trade Up 42% SPECIAL survey of business in Dallas metro- politan area published Friday by Dept. of Commerce, based on special census for 1953 conducted with funds supplied by local inter- ests and government. Survey is typical of in- formation to be gathered in forthcoming census of business. Retail sales in Dallas totaled $998,626,000 in 1953 compared to $704,804,000 in 1948, gain of 42%, survey shows. Number of retail es- tablishments increased in period from 5,986 to 7,190, or 20%. Bricker Trip Touch and Go New RCA Co|or Deyice WHETHER Sen. John W. Bricker (R-Ohio), who has been trying to push nomination of FCC Chairman George C. McConnaughey through Senate, will leave Washington before special Senate session ends, last Saturday was hanging on executive session of Joint Congressional Atomic Energy Committee at which Dixon- Yates contract was to come up for clearance. Atomic energy group, of which Sen. Bricker is member, planned to leave on tour of Aus- tralia late yesterday (Sunday) or today if con- tract were cleared Saturday. Louisiana Group Discusses Radio Sales Advantages RADIO'S advantages as advertising medium reviewed by S. William Brown, Gardner Adv. Agency, St. Louis, in address Friday to open- ing session of Louisiana Assn. of Broadcasters, at Jung Hotel, New Orleans. Mr. Brown, handling important Ralston-Purina account, spoke on topic "Farm Programming Sells." John Arthur, head of his own New Orleans agency, talked on topic, "Why I Buy Radio." Willard Cobb, KALB Alexandria, retiring president, presided at meeting. Friday agenda included "Mitch's Pitch" by Maurice B. Mitchell, president of Encyclopaedia Britan- nica Films Inc., and talk by Charles H. Tower, NARTB employe-employer relations manager. Saturday speakers included Jack Davis, AP, New York; Gene Nelson, WLCS Baton Rouge; Frank Ford, KENT Shreveport, and E. V. Brinckerhoff, head of his own agency in New Orleans. NEW calibration pulse generator, to facilitate precise measurement of studio color signal, also monochrome voltage by tv stations, announced by RCA's Engineering Products Div. Genera- tor suited for calibrating processing amplifier, other elements of RCA 3-Vidicon color film camera chain to obtain accurate matching of red-green-blue color channels, according to RCA, and can be used with its live color camera. Three- Vidicon film camera slated for delivery to more than 40 stations within sev- eral months, RCA said. RETMA Radiation Report REPORT detailing progress of restricted radia- tion devices submitted to FCC Friday by Ra- dio-Electronics-Tv Mfrs. Assn. Included is letter from Dr. W. R. G. Baker, General Elec- tric Co. vice president and director of RETMA Engineering Dept., listing work of eight task forces working on subject. Task force chair- men to hold meeting Nov. 23 to review progress. UPCOMING Nov. 16: BAB board and stockholders meeting. New York. Nov. 17-19: RETMA fall conference. Palmer House, Chicago. Nov. 18-20: Radio-Tv News Directors Assn., Hotel Sherman, Chicago. For other Upcomings see page 735 Broadcasting Telecasting THOMAS F. O'NEIL, president of General Teleradio and MBS, named by Brand Names Foundation Inc. to head committee to plan Brand Names Day — 1955, which will be cele- brated April 13 at dinner at Waldorf-Astoria Hotel, New York. GEORGE CLARK, formerly head of his own station representation firm, named midwestern sales manager for WINS New York headquar- tering in Chicago. Mr. Clark also will repre- sent KYA San Francisco and KTVW (TV) Tacoma, Wash. EWART M. BLAIN, formerly sales director of WEEU-TV Reading, Pa., joins sales staff of KYW Philadelphia. KIRK LOGIE, formerly music director at WBKB (TV) Chicago and supervisor of radio- tv production at Loyola U., that city, appointed radio-tv supervisor at Illinois Institute of Tech- nology. EARLE LUDGIN, president of Earle Ludgin & Co., Chicago agency, elected to U. of Chi- cago board of trustees. Ryder Named IRE Head; Fellowships Awarded JOHN D. RYDER, dean, school of engineering, Michigan State College, elected president, In- stitute of Radio Engineers, for 1955 succeeding William R. Hewlett of Hewlett-Packard Co. Franz Tank, of Zurich, Switzerland, succeeds Maurice J. H. Ponte, of France, as vice president. Directors (1955-57 term): John F. Byrne, Motorola Inc., and Ernest Weber, Microwave Research Institute. Regional directors (1955- 56 term): John N. Dyer, Airborne Instruments Lab, North Central Atlantic; E. M. Boone, Ohio State U., East Central; Durward J. Tucker, managing director, WRR Dallas (city owned), Southern; John T. Henderson, National Re- search Council (Canada). IRE announced award of Browder J. Thomp- son Memorial Prize for 1955 to Blanchard D. Smith Jr., Melpar Inc., for paper titled, "Cod- ing by Feedback Methods." IRE named 76 radio engineers and scientists to fellowships for outstanding contributions to radio engineering or allied fields. Lamb Testimony 'Checked' IN CROSS examination Friday about testi- mony she and her Negro husband gave earlier in week of alleged Edward Lamb contribution to Communist cause (story page 94), white Mrs. Claudius Mace Russell admitted to Lamb counsel Friday she and Mr. Russell checked their stories beforehand. Asked if they came to hearing "prepared to testify to the same thing," Mrs. Russell replied, "Well, yes." Both earlier said Mr. Lamb, whose license for WICU (TV) Erie, Pa., is subject of renewal hearing, pledged and contributed money at 1944 dedication of Lincoln House, Communist Party headquar- ters at Toledo. Bishop Sheen in Canada BISHOP Fulton J. Sheen's Life Is Worth Liv- ing will start on CBC-TV network and undis- closed number of independent stations in Can- ada Dec. 4 for 26 weeks, Canadian Admiral Corp. announced. Under agreement with Ad- miral Corp. and DuMont Tv Network, film recordings to be made available "without any advertising messages and without any form of credit line or other identification for sponsors." Canadian Admiral also to sponsor Passport to Danger film series on about 10 CBC-TV sta- tions starting Nov. 25. November 15, 1954 • Page 9- WWOR-TV WORCESTER, MASS. THESE WWOR-TV PROGRAMS HAVE CAPTURED THE TRE- MENDOUS WORCESTER AUDIENCE. MONDAY NIGHT BOUTS ★ THE j NAME'S THE SAME * THE UNITED STATES STEEL HOUR ★ THE ELGIN HOUR * CHANCE OF A LIFETIME * THE GOLD- BERGS ★ LIFE IS WORTH LIVING * WEDNESDAY NIGHT WRESTLING * SATURDAY NIGHT FIGHTS * SUNDAY PROFESSIONAL FOOTBALL ★ JOHN DALY AND THE NEWS * MARTHA WRIGHT SHOW ★ DOCTOR I Q ★ SOLDIER PARADE ★ THEY STAND ACCUSED * A DOLLAR A SECOND ★ THE VISE ★ THE STORK CLUB * LIBERACE * TREASURY MEN IN ACTION ★ ANNIE OAKLEY* DANGEROUS ASSIGNMENT * DREW PEAR- SON * HOPALONG CASSIDY * J PLUS 60 LIVE LOCAL SHOWS WEEKLY* THESE ADVERTISERS HAVE USED WWOR-TV TO SELL THIS CAPTURED AUDIENCE. 'OLDSMOBILE* U. S. STEEL * ELGIN WATCH * EXQUISITE FORM ★ QUALITY JEWELERS * CHEVROLET ★ MOGEN DAVID WINE * STERLING DRUG * OLD GOLD * PACKARD ★ FORD ★ STUDEBAKER * ADMIRAL * KRAFT FOODS * PONTIAC * DODGE ★ REVLON * TIDEWATER OIL * QUAKER OATS * MOTOROLA * PHILCO * HERBERT TAREY- TON ★ FIRESTONE ★ GENERAL FOODS ★ CHESEBROUGH MFG. * JACOB RUPPERT ★ RALSTON * MUTUAL OF OMAHA ★ GENERAL TIRE* HELENE CURTIS * NASH ★ GENERAL MOTORS * GREYHOUND * SS KRESGE * ARMSTRONG TIRE ★ VITA- MIN CORP. OF AMERICA * CHEFMASTER ★ CHRYSLER * ATLANTIC REFINING CO. * J *PLUS 178 MORE ~ see PAUL H. RAYMER CO. WWOR-TV 1ST STATION IN NEW ENGLAND'S NO. 3 MARKET ABC — DUMONT Page 10 • November 15, 1954 BROAD TILE THE NEWSWEEKLY OF RADIO AND TELEVISION Published Every Monday by Broadcasting Publications Inc. Advertisers & Agencies 32 At Deadline 7 Awards 112 Closed Circuit 5 Editorial 136 Education Ill Feature Section 39 Film 56 For the Record 120 Government 78 In Review 14 Lead Story 31 Manufacturing 114 Milestones 26 Networks 112 On All Accounts . . 24 Open Mike 16 Our Respects 20 Personnel Relations .117 Professional Services. .117 Programs & Promotion 118 Program Services 102 Stations 104 Trade Associations . 62 Executive and Publication Headquarters Broadcasting • Telecasting Bldg., 1735 DeSales St., N. W., Washington 6, D. C. Telephone: Metropolitan 8-1022 Sol Taishoff, Editor and Publisher EDITORIAL Edwin H. James, Managing Editor; Rufus Crater (New York), J. Frank Beatty, Bruce Robertson, Senior Editors; Fred Fitzgerald, News Editor; David Glickman, Special Projects Editor; Earl B. Abrams. Lawrence Christopher, Associate Editors; Don West, Assistant News Editor; Harold Hopkins, Assistant Editor; Ray Ahearn, Jonah Gitlitz, Louis Rosenman, Peter Pence, Staff Writers; Kathryn Ann Fisher, Eli Fritz, Joan Sheehan, Audrey Cappella, Editorial Assistants; Gladys L. Hall, Secretary to the Publisher. BUSINESS Maury Long, Vice President and General Manager; Ed Sellers, South- ern Sales Manager; George L. Dant, Advertising Production Manager; Harry Stevens, Classified Advertising Manager; Eleanor Schadi, Fred Reidy, Wilson D. McCarthy; B. T. Taishoff, Treasurer; Irving C. Miller, Auditor and Office Manager; Eunice Weston, Assistant Auditor. Duane McKenna, Art and Layout. CIRCULATION & John P. Cosgrove, Manager; Robert Deacon, Joel H. Johnston, Sharleen READERS' SERVICE Kelley, Jean McConnell, William Phillips. BUREAUS NEW YORK 444 Madison Ave., Zone 22, Plaza 5-8355. EDITORIAL: Rufus Crater, Senior Editor; Florence Small, Agency Editor; David Berlyn, Assistant New York Editor; Patricia Kielty, New York Features Editor; Rocco Famighetti, Selma Gersten, Sally Creley. BUSINESS: Winfield R. Levi, Sales Manager; Eleanor R. Manning, Sales Service Manager; Kenneth Cowan, Eastern Sales Manager; Dorothy Munster. CHICAGO 360 N. Michigan Ave., Zone 1, Central 6-4115. Warren W. Middleton, Midwest Sales Manager; John Osbon, Midwest News Editor; Barbara Kolar. HOLLYWOOD Taft Bldg., Hollywood & Vine, Zone 28, Hollywood 3-8181. Wallace H. Engelhardt, Western Sales Manager; Leo Kovner, Western News Editor; Marjorie Ann Thomas, Tv Film Editor. Toronto: 32 Colin Ave., Hudson 9-2694. James Montagnes. SUBSCRIPTION INFORMATION Annual subscription for 52 weekly issues: $7.00. Annual subscription including BROADCASTING Yearbook (53d issue): $9.00, or TELECASTING Yearbook (54th issue): $9.00. Annual subscription to BROADCAST- ING • TELECASTING, including 54 issues: $11.00. Add $1.00 per year for Canadian and foreign postage. Regular issues: 35# per copy; 53rd and 54th issues: $3.00 per copy. Air mail service available at postage cost payable in advance. (Postage cost to West Coast $41.60 per year.) ADDRESS CHANGE: Please send requests to Circulation Dept., Broadcasting • Telecasting, 1735 De Sales St., N. W., Washington 6, D. C. Give both old and new addresses, including postal zone numbers. Post office will not forward issues. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING*— The News Magazine of the Fifth Estate. Broadcasting Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. •Reg. TJ. S. Patent Office Copyright 1954 by Broadcasting Publications Inc. Broadcasting Telecasting o It's About Time WMT Had a Contest What you have to do to win: Just guess the number of kernels in Iowa's current corn crop. Submit your entry with a 52-time non-cancellable 1 hour-per week contract (may be either radio or tv). First Prize: Copy of WMT-TV booklet, "987 Miles West of Mad- ison Avenue" Second Prize: Autographed copy of the 1893 Broadcasting Yearbook Third Prize: Station log for Octo- ber 20, 1947 (entire 24 hours) Fourth Prize: War Admiral Booby Prize: Jeff Abel Prizes for everybody: You get the ear (or eye) of Eastern Iowa (plug) > USE THIS HANDY FORM r WMT and/or WMT-TV (CBS for Eastern Iowa; national reps, the Katz Agency) Mail address: Cedar Rapids, Iowa. I guess kernels. Q contract herewith Q to come □ It'll be a cold day in July when you get a contract Q send me a first prize anyway. Unsolicited Comments: □ Why didn't I think of that? □ You've set radio back 9 years (no wishful thinking, now) □ You've set advertising back 109 years □ What's a kernel? □ What's corn? (You in the radio-tv game?) □ Give my regards to Myrtle □ Name Address City, Zone, State Social Security Number Auto License Number Credit References casting • Telecasting November 15, 1954 • Page 11 . .. . Bas i c Ingredi ent : if you want to sen your product to women, pick a locally produced woman's show. Plus the Personal "Pitch": In addition to delivering your commercial, the local TV hostess creates even greater demand for your product through her personal selling and endorsement of your product. Because she speaks to her women-viewers in terms they understand— about items that interest them most, they're more than willing— yes. even eager— to try the products she recommends. The Frosting on the Cake: Locally produced women's shows are low priced. Economical, too. because you get an audience made up exclusively of potential buyers . . . housewives. In addition, you select only the markets you want, the TV stations you want.* even the saleswoman you want. Ready to Serve: Every one of these stations has at least one locally produced program that appeals predominantly, and overwhelmingly, to women. WATV WTAR-TV . . , . . Norfolk WFAA-TV . . KMTV KOA-TV . . . WTVH-TV . , WICU WENS WOAI-TV WJIM-TV . . KFMB-TV . . KGO-TV . KREM-TV . . KOTV .... KSTP-TV . . . . . M'pTs-St. Paul KEDD .... . . . Wichita ABC Pacific Television Regional Network REPRESENTED BY Edward Petry & Co., Inc. NEW YORK • CHICAGO • LOS ANGELES • DETROIT • ST. LOUIS • SAN FRANCISCO $26 MILLION FOR APPLIANCES SPENT BY KSOO FARM FAMILIES IN '53 83% of Farms Electrified MARKET FACT NO. 4 To the 123,000 high-in- come RADIO KSOO families, pump-hand!e farmers are history book characters! A 60 county #26,000,000 market for home appliances is worth its weight in gold, especially when you can get through to it at such low cost. 15 minutes costs only 35c per 1,000 families on RADIO KSOO ... 1 minute only 13c. Farmers with an average income of #10,660 in 1953 can make impulse purchases because they have the money and do enjoy all modern conveniences. RADIO KSOO delivers 65% more audience than the second Sioux Falls station. RADIO KSOO sells because people buy what they hear most about . . . on their favorite station! The Dakotas' Most Powerful Radio Station! SOUTH DAKOTA SIOUX FALLS MINN. vy. IOWA r KSOO Sioux Falls, S. D. Nationally Clear Channel 1140 KC ABC Radio Affiliate 10,000 WATTS DAYTIME 5,000 WATTS NIGHTTIME Represented Nationally by Avery-Knodel, Inc. Page 14 • November 15, 1954 IN REVIEW STUDIO ONE ". . . WE have reached such a low point in our human relationships that we tolerate the vilifi- cation of the virtures of men by anonymous attacks, distortions, outright fabrications and insidious propaganda." This quotation is from a speech on "Freedom Is a Dynamic Action" made last Wednesday by Roger M. Kyes, vice president of General Motors and former Deputy Secretary of De- fense, at the Assn. of National Advertisers con- vention in New York. Just two days earlier, Westinghouse's Studio One, on CBS-TV, presented a thought-packed drama spotlighting the very problem which troubles Mr. Kyes. What happens when fear of the strange or unknown or the different strikes the American community? The Studio One play, "Almanac of Liberty," was based on a book of the same title authored by U. S. Supreme Court Justice William O. Douglas. Mr. Douglas' treatment of the matter, however, was academic as opposed to the dramatic, or story form, of the tv play of Reginald Rose. The tv author created typical small com- munity characters representing the life-blood facets of American life — through which flow the ingredients which preserve our freedom as documented in the Bill of Rights. The tv play cut a path somewhere between fantasy and allegory. But the point was ham- mered through, even perhaps a bit too hard at the conclusion. The theme: the freedoms we take for granted easily can be jeopardized by our individual exaggerated fears. When the community, acting as a mob, attacks a stranger because he says things with which the citizenry disagrees, time stands still. Once the reason for the time standstill — the attack was made on the eve of the anniversary of the signing of the Bill of Rights — is discovered and the citizens forget their fears, rededicating themselves to re- spect the freedoms bequeathed them by the Bill of Rights, time resumes, the stranger disap- pears and the people are buoyed in spirit. This play packed a powerful impact. The en- tire action took place in an old meeting hall, but the viewer was neither restricted nor con- fined. The action, words and ideas, carried the program through in fine fettle, giving an outstanding example of what the visual medium can do when used with imagination and in- spiration. Production Cost: Approximately $25,000. Sponsor: Westinghouse Electric Corp. through McCann-Erickson. Network: CBS-TV— Monday , 10-11 p.m. EST "Almanac of Liberty" from book written by Justice William O. Douglas (Nov. 8). Adapted by: Reginald Rose. Producer: Felix Jackson; Director: Paul Nickell. Cast: Lee Richardson, Eli Mintz, Frieda Alt- man, Pat Hingle, Joe Fallon, Ginger Mc- Manus, P. J Kelly — as townspeople of Ridgeville, U. S. A. Narrator: Charles Collingwood. MARCH OF MEDICINE TO OPEN its third year on tv, the March of Medicine tackled one of the toughest problems of modern medicine and probably the one the public understands the least — that of mental illness in general and schizophrenia in particu- lar. Smith, Kline & French Labs, the series' sponsor, and the American Medical Assn., which cooperates in the presentation of these medical telecasts, are to be commended for daring to deal with such a touchy topic. To this reviewer, however, the Oct. 31 tele- visits to the Hudson River State Hospital at Poughkeepsie, N. Y., a modern institution for the treatment of the mentally ill, and to the New York State Psychiatric Institute in New York City, where research in the causes and treat- ment of schizophrenia is being carried on, were a lot less satisfactory than other March of Medicine programs of previous years. The need for public understanding that men- tal illness (the word "insanity" was scrupu- lously avoided) is simply another disease and nothing to be more ashamed of than tubercu- losis or scarlet fever is doubtless as great as many of those participating in the program pointed out. But is that need best met with a view of a patient being prepared for shock treatment, accompanied by a report on its somewhat violent effects? The tour of the hospital was as interesting and instructive as any brief visit to a large institution can be, but the subject of schizo- phrenia— one that the average viewer probably never has nor ever will encounter personally — seems too complex to be handled adequately in a 30-minute tv exposition. The final scenes — the patients gathered for vesper service in the hospital chapel and the dramatic revelation that the young lady who had led the visit to the women's wing in the early moments of the program was herself a former patient there — seemed too contrived and theatrical for inclu- sion in a program of serious educational intent. Despite its faults, the program did give a number of scientists a chance to describe to a large audience what is being done to treat schizophrenic patients and to learn more of the nature of this dread affliction. It did stress the need for public understanding and support, both financially and through personal visits to mental institutions. It did boldly discuss a subject still somewhat taboo and, just by bring- ing it up, it aroused the viewer's curiosity. Those are worthwhile achievements in them- selves. But if in addition the program's impact was such as to push viewers beyond the curi- osity stage and into a desire to help, then indeed it will have succeeded. Presented by Smith, Kline & French Labs in co- operation with American Medical Assn., through Doremus-Eschelman Co. Produced by Smith, Kline & French Labs. Broadcast by NBC-TV approximately once a month at various times. Oct. 31 program was telecast 5:30-6 p.m. EST. NBC Producer: Doris Ann; director: Charles Christensen. Writer: Lou Hazam. Narrators (Oct. 31): Merrill Midler and Ben Grauer. ★ ★ ★ BOOKS MOTIVATION RESEARCH IN ADVERTIS- ING AND MARKETING, by George Hors- ley Smith. McGraw-Hill Book Co., New York. 242 pp. $5. "WHY RESEARCH" might be a better name than motivational research for this new ad- junct to advertising, Mr. Smith, associate pro- fessor of psychology, Rutgers U., says in the first chapter of his book. The word "why," he says, "would focus attention on the whole set of inner conditions that play a dynamic part in a person's buying or not buying, responding favorably or unfavorably to some communi- cation." Assumptions, beliefs, attitudes, sen- sations and other inner conditions, in addition to motives, influence buying behavior, he notes. The book, one of a series sponsored by the Advertising Research Foundation, describes the various techniques employed in motivation re- search, with extensive references for readers who want to explore any technique more fully. Broadcasting • Telecasting BUY FOR BLACK & WHITE TODAY! USE FOR COLOR TV TOMORROW! a § * f .«! i.i: SYNCHRONIZING GENERATOR - ^tr TSss ^fS* M» »S32 VSJI vjh> RONALD REAGAN, star of the General Electric Theater, Sunday evenings, CBS Network. SYNCHRONIZING GENERATOR ***«» SWT G-E Sync Generators for uninterrupted signals... clear picture quality! HERE is the key equipment for maintaining a standout coverage position in monochrome today and in color tomorrow. Signals go clearer with the high-accuracy timing and interlace of G-E sync units. Now's the time to equip for optimum picture quality. A stronger position in B & W means you'll be that much stronger in color! The beauty of G-E sync design is its easy changeover to color whenever you're ready. An inexpensive color adaptor fits into the present rack. No scrapping, no waste of equipment. The same ap- plies to G-E transmitters, stabilizing or utility amplifiers, moni- tors, cameras. Follow the G-E Pyramid Plan for color and save thousands of dollars— as you convert G-E equipment quickly, easily. See how much you'll save! Have your G-E field representative timetable your future in color. Phone or write today for details on the action-packed Pyramid Plan. General Electric Co., Section X2114-15 , Electronics Park, Syracuse, New York. In Canada, write: C.G.E. Electronics, 830 Lansdowne Avenue, Toronto. ■ Progress /s Our Most Important Product GENERAL ELECTRIC Meets your TV needs iEtvisco engineered towers Be sure your proposed TV tower is designed specifically to meet your requirements. Get the features you want . . . with an Emsco tower design that is unconditionally guaranteed. Emsco "Towers of Strength" meet rigid RTMA and AISC standards. As standard equipment on towers in excess of 500', tower and antenna top are equipped with built-in telephone system providing ground instruc- tions for adjustment, maintenance and repair of electrical equipment. All towers are hot dip galvanized reducing maintenance costs . . . insuring long structural life. For guyed or self-supporting towers un- equalled for safety . . . structural rigidity . . . and economy . . . specify Emsco. Prompt de- livery is assured. OPEN MIKE Cooperation, Not Conflict EDITOR: May I take this opportunity to commend your Closed Circuit item in your issue of Nov. 8 pertaining to the objectives of Vitapix. Those of us who have had a part in contributing ideas for increased tv spot business feel there is a place for cooperative effort between a program production source and television sta- tions. The multitudinous problems in producing local studio shows for spot sale find a welcome relief in the Vitapix-Guild objective. In this there most certainly is no conflict with the networks who contribute immeasurably to the American system of free television. John E. Fetter Chairman of the Board Vitapix Corp. (WKZO-AM-TV Kalamazoo) 85 for 5 EDITOR: . . . KMMJ's top five announcers have a total of 85 years behind the mike here. They are: George Kister, farm director, 27 years at KMMJ; Nay Deines, sports, 18 years at KMMJ; Dutch Woodward, farm specialist, 18 years; Orie Kerwood, d.j., 14 years; Ed Meyer, d.j., 8 years. Can any station's five oldest men, in point of service to their present station, beat KMMI's record? Bill Moore Regional Sales Manager KIOA Des Moines; KMMJ Grand Island, Neb.; KXXX Colby, Kan. FCC Diversification History EDITOR: That is a very interesting article in B»T for Nov. 1 headed "Diversification: Its Case His- tory." . . . [With your permission] we are going ahead with offset reproduction here with credit to you. . . . Cranston Williams General Manager American Newspaper Publishers Assn. New York, N. Y. [EDITOR'S NOTE: B«T is happy to grant ANPA permission to reproduce its review of the FCC's handling of newspaper applications for tv stations in the past ten years.] Study Coverage EDITOR: We owe you and your staff many thanks for the nice editorial coverage you gave our study for Mutual [B*T, Oct. 4]. I have just returned from Chicago, where many agency men mentioned the article to me in favorable terms and this has given me some small idea of the way in which your publica- tion covers its field. James A. Ward, President J. A. Ward Inc., New York Department Store Radio EDITOR: We would appreciate receiving twenty re- prints of the article, "Department Stores Hail Radio Selling Power," appearing on page 40 of the Oct. 25 issue of B«T. Tim Elliot President-General Manager WCUE Akron, Ohio Page 16 • November 15, 1954 Broadcasting Telecasting NEW YORK Amounting anderqUiS''ti0n 0i the faci,''«es tHe Uans<*' of the Ucense of RADIO STATION KTSA S A N ANTONIO 0- R. Mitchell Company S*N ANTONIO, TEXAS ' Plus the appointment as national representatiues of p3fl H. Raymer Co Inr '"GO DETROIT . „i, " " " > " ' ^ • FRANCISCO . HOLLYWOOD ATLANTA ^montinuing 25 years of **m*fooi\ dmtistenirig felt..""." ./ ~ 'f "' They should have I Because, in 1953 San Diego's retail sales totaled $775,008,000, a gain of 28% over 1951. This is a greater rate of increase than Los Angeles, San Francisco or Phoenix realized during the same period! Small wonder. During these same two years, San Diego's population rose 22% (to 720,100) and the Effective Buying Income of its sun-soaked residents gained 31% (to $1,316,011,000)1 In these categories too, it led L.A., S.F. and Phoenix in growth rate. "Where the West Grows Fastest !" , that's San Diego. Consider This: In January, 1954, San Diego had more people than Toledo and Salt Lake City combined 1 In 1953, San Diegans made more than the residents of Columbus, Ohio and New London-Norwich combined I In 1953 San Diegans spent more than the folks in Des Moines and Syracuse combined ! It's hardly amazing, considering these facts, that timely time-buyers from coast to coast are referring to San Diego as, "America's MORE Market I" To get back to our original question, "Did your sales in San Diego increase 28%?". We've given you a few solid reasons why "They should have!" They could have I (and they still can) — thru regular use of San Diego ' s -leading (tops in PULSE, 6:00 AM to. Midnight, Sun. thru Sat.) radio station, 5000 watts Wrather-Alvarez , Broadcasting, Inc Note: All figures andcomparisons from Sales Management "Survey of Buying Power," Metropolitan county area data. May, 1954. on 540 kilocycles KFMB Bldg., San Diego 1, Calif, Represented by Edward Petry & Co., Inc. In the Dakota Beat the Clock Bishop Sheen Doug Edwards Edward R. Murrow Ford Theatre Four Star Playhouse Godfrey and His Friends Halls of Ivy Herb Shriner I Love Lucy Jack Benny Playhouse of Stars Private Secretary Rocky King Studio One Topper & Line-up . . . and as of October 18th, ten top daily network strips for P&G, General Mills, General Foods, ADA, American Home Products and Soilax. LIVE INTERCONNECTED KXJB-TV CBS Primary — DUMONT VALLEY CITY FARGO NO. DAK. BDCST. CO. INC. National Sales Office 4000 Front St., Fargo, N. D. KSJB — 600 KC, Jamestown KCJB— 910 KC, Minot KCJB-TV— Ch. 13, Minot 'REPS: WEED TELEVISION our respects to OLIVER DAVID FISHER HIS FULL NAME is Oliver David Fisher, but his fellow citizens in Seattle know him today as O. D., his employes at Fisher Flouring Mills Co., address him as "Mr. O. D.," and the staff of KOMO-TV Seattle refers to him as "The Channel Four Kid." From the days, in the mid-twenties, when he and his brothers originally invested money in the then young and struggling radio station, KOMO Seattle, O. D. Fisher has had a major and continuing influence on broadcasting. He has had, over the years, three careers in the broadcasting media: a radio broadcaster, a tv broadcaster, and an advertiser. Mr. Fisher sits today in the same unpreten- tious office, in a corner of the second floor of the flouring mill company, in which he sat in 1926, discussing the possible purchase of KOMO when he decided — and persuaded his brothers — to invest Fisher Flouring Mills money in a new company, to be known as Fisher's Blend Station Inc., and to install Birt Fisher (no relation) as manager. KOMO had a 1 kw Western Electric transmitter and the Fed- eral Radio Commission (predecessor of FCC) hadn't been heard of. The company was capitalized at $1,500, but when it went on the air, less than two months after the decision, it started with a 14-hour broadcasting day, all live programming and all sponsored. KOMO at that time had a payroll numbering 65 persons, and all its air time was underwritten by a group of local firms organ- ized as Totem Broadcasters Inc. Mr. Fisher was president of Totem Broadcasters (in addi- tion to heading the flour company, which was one of the participants). KOMO started broadcasting under its new owners on Jan. 1, 1927. On Jan. 17, the young National Broadcasting Co. held a meeting in New York, to which it invited spokesmen for leading West Coast stations. The result was establishment of NBC's Orange Network on the Coast. KOMO was among the charter affiliates. NBC itself owned KJR Seattle, but the sta- tion was losing money, and the network leased it to Fisher's Blend Station for 10 years for $1. (Mr. Fisher doesn't recall that the dollar was ever paid.) When Fisher's Blend re- linquished KJR, as a result of the FCC duopoly ruling years later, the station had a resale value in the neighborhood of $700,000. KOMO's progress was marked by several milestones, including its increase in power to 5 kw in 1936, to 50 kw in 1948, and the in- auguration of its new studio building at Fourth North and Denny Way and new transmitter building on Vashon Island in 1948. Mr. Fisher has been on the board of Fisher's Blend Station Inc. — now sole owner of KOMO and KOMO-TV — since it was formed. He also is chairman of the board of Fisher Flouring Mills Co., and serves as a director or officer of numerous other firms in Seattle and elsewhere. One of his brothers, O. W. (Wally) Fisher, is president of the broadcasting company, having retired as general manager in March 1952. O. D. Fisher's services to the world of broad- casting did not end with the early years of KOMO radio. He took an active part in ob- taining ch. 4 for KOMO-TV. Hanging on his office wall is a framed certificate, signed by KOMO-TV executives and inscribed: "To O. D. Fisher, the Channel Four Kid, who has never permitted the burden of mature re- sponsibility to dull the insatiable curiosity of youth. . . June 13, 1953." His influence on broadcasting has not been limited to his association with KOMO, be- cause— in the words of Trevor Evans, president of Pacific National Advertising Agency, Seattle — "He believes in advertising!" Mr. Evans should know, because for 10 years he was radio- tv director of the agency he now heads, and worked actively on the Fisher Flouring Mills account. Fisher, as a result of O. D.'s in- terest in the medium, has always been a major user of radio. One of its major products, a breakfast cereal called Zoom, was introduced into California markets by personality programs in radio. The flour company was among the first Seattle advertisers to use the NBC Coast network, and when it was using commentators on both the Red and the Blue NBC networks, in 1945, Fisher was the biggest Pacific Coast advertiser on the Blue. For about two years, it sponsored the only five-a-week Coast network show originating from Seattle, and during this period had 13 quarter-hours a week on one network alone. Since 1947, Fisher Flouring Mills has never been without a radio advertising effort, and it now spends considerable sums in radio through- out the western states, as well as some spot radio in Alaska and Hawaii, plus television in Seattle, Portland and occasionally elsewhere. "O. D. Fisher's basic thinking from the past has set the pattern for Fisher's current adver- tising program," according to Mr. Evans. Born in Orleans, Mo., Nov. 29, 1875, O. D. Fisher was the youngest cadet ever accepted for enrollment at Virginia Military Institute, and he tied for first in his class. His business career began in 1893 with the Cordz-Fisher Lumber Co. in Birch Tree, Mo. He moved to Seattle in 1906. Fisher Flouring Mills was established in 1910. Mr. Fisher married the former Nellie E. Hughes in 1896. They celebrated their fifty- seventh wedding anniversary and heralded the birth of their first great-grandson on Dec. 10, 1953, the day KOMO-TV first went on the air. Page 20 • November 15, 1954 Broadcasting • Telecasting Like umbrellas on State Street. Several novelists became famous lampooning Bostonians' unique tastes in clothing. But you can't lampoon the fact that unique Bostonians spend over $225,000,000 annually on clothes. As a powerful independent station, WHDH is in a perfect position to program to Boston's unique tastes. It does . . . and so successfully that WHDH is a habit in Boston. Next time you have a product or service to sell, buy time on the one station that's a habit in Boston... WHDH! REPRESENTED NATIONALLY BY JOHN BLAIR AND COMPANY lAff H E} H 50,000 • BOSTON • 850 ON THE DIAL WHDH is a habit in Boston WATTS Owned and operated by The Boston Herald -Traveler Corporation This Sterling Character . . . Up and down the avenue, he's known as one of the most accomplished storytellers in the trade. Same way on almost any street across the vast WCBS Radio listening area. People take his talk to work with them, out to the back fence, even to school. On Madison or Main, "Did you hear Jack Sterling's story about. . ." is as nice a way to start the day as any* But that's only one facet of the Sterling character. His success stories are even better. Like the one from an agency's Executive Director, with the punch line, "Your commercial at 5:45 a.m. has delivered prospects at the lowest cost per inquiry we have ever been able to accomplish!" And another which goes, "Not only are we happy with the mail counts which have brought our costs down to the lowest in the country, but also we are pleased with the loyalty and quality of your listener ship ." And maybe you've heard the topper to his recent why i like radio contest. The entries totaled 44,901, with all but five states heard from! How has he managed to accumulate such a record of successes? Mostly hard work. Eighteen years in broadcasting, in his seventh with WCBS Radio. Experience as a salesman, raconteur, reporter and ringmaster ... all the qualifications that mean showmanship. And, like all of our WCBS Radio personalities, his program consistently ranks among the top locally-produced participating programs on New York's network stations! In the market for your own Sterling success story? Call CBS Radio Spot Sales or. . . WCBS RADIO New York rling is heard on WCBS Radio through Saturday from 5:30 a.m. to 7:45 a.m. ike CBS Radio Network Monday Friday from 11:30 a.m. to 11:45 a.m.) local shows that make 'beautiful music Like "Jamboree", a weekly half hour, citified hill billy hoe-down that turns mountain tunes into cracker sales for Strietmann Biscuit Company. Strietmann's spectacular sales success in Tidewater Virginia is greatly due to our production know- how, skillful live commercials and the kind of ex- perienced, expert touch you'll find in all of WTAR- TV's local shows . . . "Romper Room", "Variety Show", "Fun House", "Esso Reporter", and many more. See your Petry man and let WTAR-TV make "beautiful music" for you. ® channel 3 NORFOLK Represented By Edward Petry ft Co., Inc. PAUL GUMBINNER on all accounts Page 24 • November 15, 1954 PAUL GUMBINNER, radio-tv director of Lawrence C. Gumbinner Adv., New York, this year celebrates his 25th anniversary at the helm of the agency's broadcasting activities. His rise in the industry dates back to a meet- ing a quarter of a century ago with the late George Washington Hill, head of American Tobacco Co. In 1929, when Mr. Hill was moving to the forefront as a radio advertiser, Paul Gum- binner went to him with an idea for the first less-than-a-minute singing commercial that Mr. Hill had ever heard. The commercial, a 15- second jingle for Herbert Tareyton, received Mr. Hill's enthusiastic endorsement, and Mr. Gumbinner was literally on his way. In order to place the commercials on a national spot basis, Paul Gumbinner toured the country to secure the most effective time breaks and the likeliest list of stations. Shortly thereafter Mr. Hill rearranged his radio budget to buy national spots for American Tobacco's Roi-Tan and Cremo cigars. Paul Gumbinner still is producing both radio and television spots for that company's cigar division. Mr. Gumbinner was born on Feb. 4, 1905, in New York. He attended Commerce High School and shortly after graduation joined his brother's firm, Lawrence C. Gumbinner Adv., where he has served since. Recently the agency celebrated the fifth year in television for its sponsor Savarin coffee and its Savarin Saturday Night News on WRCA-TV New York, reportedly making this the oldest continuously sponsored local news tv program in the country. In discussing television, Mr. Gumbinner re- calls that some of the earliest commercials he made, those for a hair tonic client, were fash- ioned in the apartments of friends with River- side Drive providing most of the outdoor loca- tion shots. As for radio, Paul Gumbinner says that "If, as the experts say, radio is dead, it is one of the liveliest corpses I've ever seen." Currently the agency is placing radio and tv time for American Tobacco Co., Chapstick Co., Q-Tips Inc., Good Grooming Products and Messing Bakery, among others. Mr. Gumbinner is married to the former Roslyn Singer. They have four children: Mark, 20, Joan, 17, Kay, 16, and Paul Jr., 12. The family lives in Manhattan. Mr. Gumbinner's hobbies are golf and pho- tography. Broadcasting • Telecasting 1b It's No Draw... in Omaha X OUR selling message will get delivered to more people on KMTV — Omaha's favorite television sta- tion in 8 out of the 9 time classifications! Audience surveys* reveal KMTV has 11 of the 15 most popular weekly shows. ... 7 of the top 10 multi-weekly shows. . . . and the Omaha area's favorite multi-weekly and locally-produced show. This KMTV popularity leadership currently is being put to good use by 103 national spot advertis- ers. And, according to the third quarter Rorbaugh Report, this gives KMTV a 32 per cent lead in na- tional clients over Omaha's second station! In addition to popularity, these spot advertisers also recognize the selling value of KMTV's pioneer- ing, imaginative programming. For example, KMTV introduced last month the "Circle 3 Ranch" show to keep children quietly entertained from 7:30 to 9 on Saturday and Sunday mornings. Grateful parents wrote KMTV to express their thanks, and the children themselves sent KMTV over 600 letters after the show's emcee asked them to name a singing dop puppet on the show. To get your sales message on the Omaha TV sta- tion that has the popularity, the programming, and the production know-how that mean more sales re- sults, contact your Petry man or KMTV today. ■■ ARB-Hooper-Pulse (Sept. 7-13) SMART ADVERTISERS ALL AGREE: IN OMAHA, THE PLACE TO BE IS CHANNEL 3 DUMONT OMAHA CHANNEL 3 MAY BROADCASTING CO, * Represented by Edward Petry & Co., Inc. iROADCASTING • TELECASTING November 15, 1954 • Page 25 Brooke Lorinfl OPENS THE DOOR TO MORE SALES ON . . . Brooke loring at Home MILESTONES "If it's women you're looking for . . . women who are ready, willing and able to buy your product . . . come on in and join Brooke Loring at Home, Oklahoma's most popular women's show!" BROOKE LORING, KOMA women's editor, is extremely popular with Oklahoma women because she understands and enjoys all phases of homemaking and women's acti- vities. HER TRAINING at Julliard School of Music, American Academy of Dramatic Art, USC and UCLA all combine to qualify her as an effective radio personality and "salesman. HER HOMEMAKING EXPERIENCE in- cludes cooking, sewing, embroidery, crocheting, design- ing and decorating — things in which Oklahoma women are vitally interested. HER SHOW, Brooke Loring at Home, is heard Mondays thru Fridays at 10:45 A.M. over KOMA, Oklahoma City's 50,000 watt CBS-Radio outlet. OKLAHOMA CITY 50,000 WATTS • CBS-RADIO AFFILIATED MANAGEMENT KWTV • REPRESENTED BY AVERY-KN0DEL, INC. EDGAR T. BELL, General Manager « GENE RIESEN, Sales Manager ► EVERETT MITCHELL, commentator on the National Farm and Home Hour, recently celebrated his 31st anniversary as an NBC announcer. ► AL EICHOLZER, chief engineer, WSYR Syracuse, N. Y., was the guest at a dinner given | by the station as a tribute to him on his 25th year with the outlet. ► HOWARD SUGG, WPTF Raleigh, N. C. transmitter engineer, has been presented a silver bowl in recognition of his 25 years' service to the station. ► KFXM San Bernardino, Calif., recently commemorated 25 years of broadcasting. ► WKBZ Muskegon, Mich., has observed its 28th year on the air. ► WCAU-AM-TV Philadelphia's Children's Hour, recently celebrated its 27th year of radio broadcasting. ► EVERETT KEMP (Uncle Ezra), personal- ity, KCMO Kansas City, Mo., recently cele- brated simultaneously his 80th birthday and his 25th year in radio. ► CHEF MILANI, celebrating his 25th year in broadcasting, has marked his 1,500th cook- ing and entertainment telecast with KCOP (TV) Hollywood. ► PETER POTTER, Hollywood radio-tv disc m.c. -personality, has celebrated his 20th year in radio. ►INTERMOUNTAIN NETWORK has cele- brated its 15th anniversary. ► WARL Arlington, Va., recently marked the beginning of its ninth year of broadcasting. ► MBS' Family Theatre recently marked its 400th broadcast. Theme of the program is "The Family That Prays Together Stays To- gether." ► WMAR-TV Baltimore has begun its eighth year of telecasting. ► WAAM (TV) Baltimore has begun its seventh year of television broadcasting. ► KOSE Osceola, Ark., recently celebrated its fifth birthday. ► JAMES A. BYRON JR. is marking his 10th anniversary as news editor of WBAP Fort Worth, Tex. He also is news editor of WBAP- TV. ► WPTZ (TV) Philadelphia's Television Kitch- en is celebrating its fifth year of sponsorship by the Philadelphia Electric Co. ► WHAS-TV Louisville, Ky., recently began its fourth year of broadcasting Inside Our Schools, a day-to-day look at the local school system. ►BURNS W. LEE ASSOC., Hollywood and ] San Francisco public relations firm, marked its fifth anniversary this month. Page 26 • November 15, 1954 Broadcasting • Telecasting ZIV-TV THE WORLD'S M S HI II A| | A New Westinghouse Plant — Raleigh, North Carolina Industry Looks To North Carolina For Expansion And New Plant Sites Do your sales and advertising plans reflect the tre- mendous industrial growth now taking place in North Carolina? For example, 31 important new plants were established here within the past three months. And that's only one reason why North Caro- lina rates more firsts in recognized market surveys than any other Southern state. Selling this big, growing market is no mystery. More North Carolinians listen to WPTF than to any other station. WPTF NBC Affiliate for RALEIGH-DURHAM and Eastern North Carolina NORTH CAROLINA'S NUMBER ONE SALESMAN IN THE SOUTH'S NUMBER ONE STATE FREE & PETERS R. H. MASON, General Manager . GUS YOUNGSTEADT, Sales Manager National Representative 50,000 wattf 680 kc Page 30 • November 15, 1954 Broadcasting • Telecasting BROADCASTING TELECASTING November 15, 1954 Vol. 47, No. 20 FCC SQUARES OFF TO FACE SUBSCRIPTION TV DILEMMA Economic basis of visual medium will be at stake as Commission pre- pares to start serious study of subscription methods of paying for programs. Agencies, advertisers, networks, stations, motion picture industry, sports promoters — whole entertainment and educational field has deep interest in final decision, one of the most important in the history of commercial broadcasting. THE QUESTION of subscription tv— which foreshadows a possible revolution in the art of American broadcasting — is due to be formally explored by the FCC sometime next week or the week after, B»T learned last week. At that time, the FCC will issue a notice inviting comments on the whole range of con- siderations involved in the principle of pay-as- you-look tv, it is understood. Due to be involved are not only broad- casters and networks, but advertising agencies, advertisers, motion picture exhibitors and pro- ducers, baseball and football leagues and teams, boxing and wrestling promoters, legitimate theatre, musical comedy and opera impres- sarios, and a host of others who feel deeply one way or the other on the question of pay-tv. The legal and policy ramifications of box office tv is believed certain to open a Pandora's box. Basic questions of constitutionality, Con- gress' definition of broadcasting, the determina- tion as to whether subscription tv should be a broadcast activity or a common carrier activity (with its associated implication of rate regula- tion) are bound to put into the pale the mere determination whether the techniques of sub- scription tv is feasible. Second only in importance to the legal and policy problems will be that of determining which of several methods of collection should be imposed. Over all will hover the spectre of a radical change in the 34-year-old (as of Nov. 2) American system of free broadcasting whereby the only cost to the listener or viewer has been the price of a receiving set. The FCC has had on file since 1952 a peti- tion by Zenith Radio Corp. to authorize com- mercial use of subscription tv. In fact, Zenith has been in the forefront of subscription tv promotors. Zenith President Comdr. E. F. Mc- Donald Ir. as early as 1947 was urging the establishment of a toll system of tv. More recently, Skiatron Tv Inc. petitioned the FCC to authorize a system of pay-tv with the proviso that a provision be included in the new authorization restricting the use of sub- scription tv to uhf stations for a period of three years [B»T, Sept. 20]. Backing for the Zenith petition came from a score of uhf stations in 1953. The gist of these petitions was that the Commission take action on the Zenith request quickly as sub- scription tv seemed to point the way for uhf station survival. During the past week, two stations filed approval of the Skiatron petition. These were ch. 4 KBST-TV Big Spring, Tex., and ch. 33 WACH-TV Newport News (Norfolk), Va. KBST-TV urged that the Skiatron proposal re- garding three-year exclusivity in the use of pay-tv be widened to include not only uhf stations but also vhf stations in small markets. Earlier, ch. 54 WTVI (TV) Belleville, 111. (St. Louis) seconded the Skiatron request. On the other side of the fence, motion pic- ture exhibitors just last month set up a Com- mittee on Toll Tv, which is headed by Alfred Starr, Theatre Owners of America, and Tru- man Rembusch, past president of Allied States Assn.. as co-chairmen [B*T, Oct. 25], and which has as its objective all-out opposition to the establishment of pay-tv. From time to time there have been scattered objections by broadcasters to the principle of subscription tv. Most outspoken, publicly, has been Brig. Gen. David Sarnoff, RCA board chairman, and H. W. Slavick, manager of the Scripps-Howard WMCT (TV) Memphis. A move to amend the Communications Act's definition of broadcasting, led by Rep. Carl Hinshaw (R-Calif.), was the subject of ex- ploration by the House Commerce Committee last spring [B»T, May 17, 3]. Rep. Hinshaw's bill (HR 6431) would make subscription tv a common carrier service. But, subscription tv proponents also have their adherent in Congress. Sen. Andrew F. Schoeppel (R-Kan.) has twice spoken in behalf of the pay-as-you-see system as a means of providing additional revenue for hard-pressed uhf and vhf stations [B*T, Oct. 18, Sept. 6]. Besides Zenith and Skiatron, a third entry in the subscription tv sweepstakes is Interna- tional Telemeter Corp., which is 57% owned by Paramount Pictures Corp. Since a year ago it has been conducting a pay-tv test in conjunction with its Palm Springs, Calif., community tele- vision system [B»T, May 3]. Primarily, subscription tv works on a simple technical basis. A picture is broadcast which is received on ordinary tv receivers in garbled form. Through a variety of collection schemes, the subscriber who desires to see the program pays for having the picture unscrambled. The method of inducing the distortion in the picture and the means of payment are what separate the three systems. Distortion can be accomplished in two ways — by deleting one element of the video signal, or by adding an element to the regular picture signal. The converse at the receiving end clears up the picture. Methods of collecting range from the orig- inal suggestion by Zenith that the decoding signal be transmitted via telephone lines with the charge added to the subscriber's telephone bill, to a punch card system recommended by Skiatron, to an actual coin-box attachment urged by ITC. Genesis of subscription tv goes back to pre- World War II days when Muzak Corp., pur- HOW THREE WOULD HAVE YOU PAY BASIC differences among the three leading proponents of subscription tv are in their methods of collecting the fee for clearing up the distorted picture. Zenith: The leader in the field, Zenith Ra- dio Corp. originally planned to decode the garbled video signal at the home receiver via regular telephone connections, with the charge for the program added to the sub- scriber's regular telephone bill. However, when the Chicago radio-tv manufacturer submitted its formal petition to the FCC in 1952, it stated that there were a number of other ways by which the decoding and billing could be accomplished. It did not specify the alternative methods. Skiatron: This company, which holds the rights to Subscriber-Vision, has suggested a punch-card method of decoding and pay- ment. In this system, the viewer would pur- chase a coded-card (similar to an IBM card) which would be fitted into the decoding ma- chine to unscramble the picture. Subscriber- Vision was originally developed by Skiatron Electronics & Television Corp. Skiatron Tv Inc. is headed by Matthew Fox, who also holds major interests in the motion picture and television film fields (Motion Pictures for Tv Inc.). Telemeter: International Telemeter Inc. has been experimenting with subscription tv at Palm Springs, Calif. It has keyed its prin- cipal on the use of an actual cash box at- tached to the tv receiver to decode and col- lect the fee. Similar to the coin-operated gas meters of the early 20th century, Tele- meter would have subscribers insert nickels, dimes, quarters and half dollars in the coin-box in order to clarify the picture. Broadcasting • Telecasting November 15, 1954 • Page 31 SUBSCRIPTION TV veyor of mood and background music for public places (restaurants, hotels, factories, etc.) via wire lines, petitioned the FCC to permit it to transmit its service over the air. Muzak suggested the intrusion of a "pig squeal" in its broadcast signal which could be removed only by its subscribers. The basic premise of subscription tv is that advertising cannot support high quality tv pro- gramming. This was the theme which Zenith's President McDonald used in 1947 when he launched the idea of pay-as-you-see tv, through the use of what Zenith then called Phonevision. In 1951, Zenith conducted a 90-day experi- ment with 300 Chicago families, using the Phonevision system. Although a final, author- itative report was never issued, Zenith did an- nounce that the average family saw 1.73 movies per week, at a price of $1 admission for each. This compared, Zenith said, with the average family's movie-going average of 0.47 movies per week. In 1952, Zenith filed its petition with the FCC. It has lain dormant there since then. However, with the advent of uhf television, following the lifting of the tv freeze, the pros- pect of home box office began to intrigue more and more uhf broadcasters who were finding themselves in precarious financial straits. Dur- ing 1953, a score of uhf station operators (and some vhf broadcasters) filed petitions with the FCC urging it to act quickly on the Zenith petition. Although a brief flurry of pay-as-you- see tv excitement was generated, the FCC made no public moves on the subject. It was then, however, that the Commission staff was in- structed to begin studying the situation seri- ously. Early this year, both Zenith and Skiatron tested the technicalities of their respective systems over WOR-TV New York. These were after-hours tests not involving the public. Telemeter, which ran its Palm Springs sub- scription tv system in conjunction with a local theatre, closed down during the summer months when most of that desert community's citizens are not in residence. It has failed to resume subscriber-casting this fall, but this has been due solely to lack of product, according to Paul McNamara, ITC executive. Since the Telemeter pay-tv activity used wire lines to deliver the signals to subscribers, the FCC was not involved. Throughout the years, Zenith, Skiatron and ITC have engaged in extensive promotion. Motion picture producers have been prosely- tized, sports promoters courted and other show people invited to get on the bonanza band wagon. In each case, the theoretical possibility of huge returns from a single telecast — via toll tv, naturally — has lighted the gleam of enthusiasm in the eyes of these entrepreneurs. For example, a single crucial World Series game might attract an audience of 12 million tv set owners (out of today's more than 30 mil- lion). The figure most used by subscription tv adherents as a base charge is $1 per show. This would mean a "take" of $12 million. Also most used by subscription tv leaders is a 50-50 split of this box office. That would mean $6 million for the baseball industry for a single game — a gigantic income that no advertiser could pos- sibly hope to meet for sponsorship on free, home broadcasting. The same, enormous income, relatively, has been estimated for a single paycast of a feature motion picture, a top Broadway musical comedy or drama, a Metropolitan Opera Co. perform- ance, a heavyweight boxing match, a Saturday afternoon's college football game. This potential threat to motion picture ex- hibitors was what galvanized the two principal organizations of theatre owners into the forma- tion of a "militia" committee. Formed in Chi- cago last month, the joint Theatre Owners of America-Allied States Assn. committee has an- nounced that it stands ready to battle in defense of "free tv." The committee has been roundly denounced by Comdr. McDonald and Skiatron Electronic's President Arthur Levey. In all the promotion issued by subscription tv proponents, a common theme is that pay-tv would be supplementary to regular free home tv and not envisaged to supplant present-day telecasting. ADVERTISERS & AGENCIES ANA'S TV POSERS ANSWERED AT CONVENTION IN NEW YORK Spokesmen from four tv networks unfurrow advertiser brows in frank discussions of costs, programming, client relations and the out- look for the medium. Convention also hears of radio's new growth, explained by a changed pattern of selling. RADIO-TV stole the media spotlight at last week's Assn. of National Advertisers' 45th annual meeting, held at the Hotel Plaza in New York with a record attendance which at its peak exceeded 700. Purse-string holders of top broadcast ac- counts, and invited agency executives, pulled up chairs to hear what radio and television have been doing to keep up with changing adver- tiser budget demands in an expanding economy. Both the blue-chip and the small-budget ad- vertiser were rewarded with assurances that: • Radio hasn't been sitting on its haunches. It's now a "brand new medium," strengthening schedules, streamlining for flexibility and ob- taining a better competitive position to tv, maga- zines and newspapers. • Tv "brains" have been at work, continually developing new ways to facelift the medium to fit advertiser needs. Tv programming, like top cigarette brands for the smoker, will come "in all sizes" for the advertiser. - • Tv has broken away from its fledgling pro- gram days and now is building and working toward a level where the advertiser will obtain for his money a result that approaches a "guar- anteed circulation" plus bonuses. • Both media are looking toward increased set circulation, greater audiences and a subsequent further decline of costs-per-thousand for the advertiser. • Radio rests its "case" on delivery of large audiences at the lowest cost in advertising. With the success of the tv panel method of discussion at past ANA meetings in mind, convention planners scheduled it in a choice time spot on the Tuesday calendar, starting the period at 11:15 a.m. An all-network cast presented the tv pic- ture: Sylvester L. Weaver Ir., NBC president; Robert Kintner, ABC President; I. L. Van Volkenburg, CBS-TV president, and Theodore ". . . MOST people listen most to the sta- tions that carry the most sponsored time," John Karol (r), CBS Radio vice president, testifies during mock trial at the ANA convention last week. "Witness" Karol is "interrogated" by Stanley H. Pulver, broadcast media manager, Lever Bros. G. Bergmann, managing director, DuMont Tele- vision Network. An earlier session featured lohn Karol, CBS Radio's sales vice president, who "testified" for radio at a mock trial in "The Advertisers' Court of Media Relations." Newspapers, outdoor ad- vertising and magazines were the other media "interrogated." Advertisers on the tv panel were E. W. Ebel, General Foods Corp., chairman of ANA's radio & television steering committee, modera- tor; Walter Craig, Pharmaceuticals Inc., and Rodney Erickson, Young & Rubicam (for agency viewpoints). Queries were aimed at wiping away some of the mist on the tv picture caused by the rapid development and changes in network pro- gramming patterns — such as emergence of the "magazine concept," the "spectacular" or "extravaganza" type of one-shot show, spiral- ing costs of production and talent, etc. In brief, these were the advertiser's tv worries: "excessive" costs in producton, a perennial ANA complaint; "bumping" of advertisers from regular time periods, making way for other sponsored programs; sponsored public service time pre-empting advertiser-built program periods; fear of network "control" without assumption of the advertiser's risk; "magazine concept" — what does it mean and will it black out the extra value factor of consumer gratitude to the sponsor; the CBS-NBC duel for domi- nance, on grounds that if allowed to get out of hand it may outrun the advertiser's objective; growing belief that advertisers' commercials are being diluted by increased sandwiching of commercials between "shortened" half-hours; reports that the shorter 30-minute periods may become even shorter, and a feeling that with more tv stations going on the air perhaps this is the time for tv networks to begin thinking of full-network discounts. The sheer weight and length of the various questions kept network officials under pressure with the more than an hour's time available proving to be too short for full explanation. Network leaders presented a solid front, Page 32 • November 15, 1954 Broadcasting • Telecasting ADVERTISERS & AGENCIES GENERAL MOTORS' sparkplug at the Assn. of National Advertisers' convention last week, William G. Power, advertising manager of GM's Chevrolet Motor Div., calls the tv panel to order (I to r): Rodney Erickson, Young & Rubicam; Walter Craig, Pharmaceuticals Inc.; E. W. Ebel, General Foods Corp.; Joseph M. Allen, ANA's radio-tv director; Mr. Power; Theodore G. Bergmann, managing director, DuMont Tv Network; Robert E. Kintner, ABC president; John L. Van Volkenburg, CBS-TV president; Sylvester L. Weaver, NBC president. all finding agreement that: 1. The advertiser actually is the one who, taking the cue from the public, will most affect the future of programming. The spectacular type of show would not now be in full bloom were it not for these advertiser demands and public acceptance. 2. The spectacular type of program is for the advertiser with the type of long-range budget which can handle such a show. For the short- range budget, there is the "magazine" or "par- ticipation" show. For the advertiser who wants program association, his needs are being met. Thus, the trend in tv is toward greater flexibility. Under "cross-examination" by Stanley Pul- ver, broadcast media manager of Lever Bros., Mr. Karol emphasized that radio's new growth could be tagged to its changed patterns of sell- ing. Nighttime rate reductions in radio despite radio's boasts of increased circulation — an apparent conflict which advertisers wanted ex- plained— can be attributed to television, he said. "Television has cut into the nighttime radio audience, and so radio has realistically reduced its nighttime costs. On the other hand, television has encouraged the sale (and even the use) of new radio sets that have gone into new locations all over the house." Radio networks, he said, have altered selling patterns to permit national advertisers to buy smaller units of time, thereby successfully competing not only with the segmented tv pro- gram but also with the small space ads of the magazines and newspapers. Thus, Mr. Karol said, "the radio industry is adjusting to television in many sound, positive ways — with new appeals for its audience, new ways to measure that audience and new ways to package it for advertisers." Qualitative Measurements New measurements will include out-of-home listening, and a stress on data on the com- position of the at-home radio audience, he said. Radio, Mr. Karol said, "can only be judged by what it delivers today. On this basis it compares most favorably with other media." To give the advertiser audience a conception of radio's wide circulation, Mr. Karol showed a few pertinent parts of CBS Radio's sales film which pictorially emphasized the size of radio's in-home and out-of-home audiences. "A detailed analysis of radio listening made this spring shows over 46 million U. S. families spending an average of 20 hours a week — in their homes alone — listening to their radio sets. These figures give us the total of 927 million family hours of radio listening per week, and out-of-home listening is additional." Mr. Karol said. There actually are more families listening to radio now than there were in 1948, Mr. Karol said, adding that while this is partly due to increased population and growth, it also has occurred in the face of television's attainment of two-thirds of its total foreseeable penetration. "This all merns that radio, with its tremen- dous existing amount of listening, has little more to lose to television. In a few years total listening will resume its long term growth — not only because of our population increase, but also because we are in the midst of a great expansion in personalized listening both in and out of homes," he said. Asked about overcrowding of commercials into programs, Mr. Karol said the average commercial time must be considered as well as the number of commercials. Such figures, he said, do not bear out the charge. He said commercials broadcast under the NARTB Code serve the best interests of the advertiser. In response to another question, Mr. Karol noted that while there may be some truth to a charge that some stations turn up volume during the delivery of commercials, that it could be traced to special arrangements be- tween production people connected with the station, sponsor or agency. The practice is not encouraged nor condoned. Cure for any special "dealing" between sta- tions and advertisers, presenting one advertiser with an advantage over another, Mr. Karol said, is for the advertiser to turn down such offers and let the station or network know he does not approve. In answer to a charge that radio was pro- gramming itself into oblivion by scheduling five- and ten-minute network programs lacking in importance, Mr. Karol said CBS Radio was aware only of its own practice of increasing the number of its five-minute news shows but not of ten-minute shows. The five-minute show, he explained, usually is coupled with a 25- minute show. It adds to schedule strength, he said, by capitalizing on the "unique superiority of radio in the dissemination of news." Mr. Karol also said radio still tries to main- tain time separation between competing prod- ucts, another subject of advertiser concern. He said radio networks and most stations maintained this separation, although magazines, for example, do not avoid placing competing products only a few pages apart. As to placing competitive companies back- to-back on network shows, Mr. Karol said he could not see any justification for a restriction of this practice provided the companies are not advertising competitive products. Broken down by topics, this is the way the COMIC RELIEF ANA at its media session last Tuesday used stunts to break up an outpouring of media facts during its staging of a mock trial hearing the "Case of the Miss- ing Advertising Dollar." Among those used was a woman chasing a child through the audience, waving an um- brella belligerently and shouting to the "judge" — enacted by J. Ward Maurer, ad- vertising director of Wildroot Co.— that her son deserved a sound thrashing be- cause he wanted to be an advertising manager when he grew up. For its last stunt, ANA had a man waving and shooting a cap pistol at another fellow, explaining to the judge: "That's my advertising manager — he wants me to sponsor a spectacular." network spokesman handled advertiser tv worries: New concept — "magazine": Mr. Weaver said tv is breaking away from the radio format and becoming more flexible. Advertising is the reason the American economy has "catapulted." Tv, thus, is trying to create flexibility so that it can develop a "range of services for all advertisers and for their needs." Mr. Weaver said NBC "will not modify its plans" because some advertisers may fear tv "is not being sold like radio." Mr. Van Volkenburg agreed that the maga- zine concept is acceptable and that an effort is being made so that in time advertisers will feel that "tv comes in all sizes and that's the way it should be." He questioned the newness of the concept, however, noting that it is "as old as radio," which developed the practice into what now is called "participations." Mr. Kint- ner took issue with the "magazine concept" terminology to describe what he said was simply "flexibility." All the networks, he said, are moving toward this idea. Mr. Kintner cautioned networks and adver- tisers not to lose sight of the advantages of viewers' familiarity of sponsor with program. A development which should be encouraged in tv is this "familiarity of programs" — of "re- membrance," Mr. Kintner said, noting it was an area in which tv can learn from radio. Guaranteed circulation: Mr. Weaver was the first to answer on this subject. He said that from time to time discussions had been held at NBC, looking toward guaranteed circulation. The NBC president said that some day, "we may work toward this," and that "even with guaranteed circulation" there would be "bonus bonanzas" for the tv advertiser. The offer to the advertiser then would not be "just show time plus cost," he asserted. Mr. Bergmann offered a prediction that "guaranteed circulation is much closer in tele- vision than Mr. Weaver indicates." He noted that responsibility must remain with the net- work. Gratitude factor: All speakers agreed the gratitude factor is obsolete in television. Mr. Weaver asserted it is the commercial message which sells the advertiser's product, not the desire of audiences to support his program. As an example of the negligible nature of audience "gratitude" he cited the emergence of spot an- nouncements. Pre-emption: In answer to advertiser concern -of "some alleged public service shows which are sponsored by an advertiser other than the one whose investment has built the listening habit or listening franchise for that time spot," and "shouldn't the advertiser who regularly Broadcasting • Telecasting November 15, 1954 • Page 33 ADVERTISERS & AGENCIES SIXTEEN TALENTS FOR ONE JOB AN ADVERTISING manager today "must be an outstanding expert in 16 different jobs," according to Roy W. Johnson, execu- tive vice president, General Electric Co. Mr. Johnson spoke on advertising management at a morning session Monday at the 45th an- nual convention of the Assn. of National Advertisers in New York. These are the 16 jobs he lists as calling for the skill of the advertising manager: 1. He must be an Accountant ... he has to plan, present, sell and control his budget. 2. He must be a Market and Media Re- search Expert ... he has to analyze markets, sales potentials, buying habits, ratings and reconcile media to markets. 3. He must be an Art Critic ... he may buy more art work in a single year than the curator of the local museum buys in 10 years. 4. He must be a Graphic Arts Specialist in order to buy thousands of dollars worth of printing of all kinds, annually. 5. He must be a Psychologist in order to supervise his own and his agency's temper- mental creative geniuses (shall we say?). 6. He must be an Economist . . . for he must recognize important trends, cycles and forecasts. 7. He must be a Showman ... he must dramatize his sales presentations and all other facets- of the work he does. 8. He must be a Teacher ... he must teach the principles and values of Good Advertising to employes, to his manage- ment and to those with whom he works. 9. He must be a Writer ... he must write important speeches, letters, plans and pro- grams. 10. He must be a Banker ... he invests his company's money and must know the best advertising values and investments. 11. He must be a Lawyer ... he must know all the rules and all the angles, from FTC to SAG. 12. He must be a Scientist and Physicist . . . for his copy ofttimes may be based on scientific discoveries and claims. 13. He must be a Diplomat ... to main- tain harmonious working relationships be- tween management, media, agencies and the sales department. 14. He must be a Super-Salesman for he must constantly sell the hardest of all things to buy . . . ideas. 15. He must be a Traveling Man . . . for he's got to get out and put his programs to work. And finally, number 16, he must be NUTS to stay in the kind of work which demands that he try to be all things to all people! occupies that time be given the opportunity to sponsor it before you offer it to another ad- vertiser?" Mr. Van Volkenburg said: There is no doubt but that the building of weekly or multi-weekly shows by advertisers is desirable — "the full selling impact is most important and economic when the program establishes a viewing habit." He noted that CBS-TV in its election coverage contacted each advertiser before pre-emption, offering spon- sorship. When sponsors declined, he said, CBS- TV then assumed two hours of "sustaining and costly time." Of the electric light companies' recent four-network buy of the Light's Diamond Jubilee show, he pointed out that CBS-TV fol- lowed a policy of first obtaining an agreement from advertisers affected. Talent cost, CBS-NBC feud, spectaculars: Speakers agreed that the public is the final winner, getting better programs, increased set circulation and product sales. Thus far, net- works have scheduled special shows to satisfy advertiser desires. First spectaculars — General Foods and Ford anniversary programs were conceived by advertisers themselves. Prices will go up, yes, because a one-time appearance of a star nets him more than appearance in a program series, but the advertiser costs per thousand will go down. Ultimately it is the advertiser who will decide on spectaculars through public reactions. Mr. Weaver noted that the special timebuy to mark a company's anniversary or some other such special event was used in radio as far back as 1933. NBC-TV, he said, has not been engaging in "displacements" of adver- tisers to make room for special programs, ex- cept "for continuity purposes." Other network spokesmen said they have not been shuffling advertisers against their will. Mr. Kintner took issue with the lengthy, one- time spectacular-type of show, saying there was nothing to indicate that it would upset his be- lief that a program scheduled at the same time every week "will get the highest circulation." Shorter half-hours: Advertisers pointed out that half-hour programs, originally 29 minutes 30 seconds in length are now five seconds shorter and said there are reports of a fur- ther reduction to 29 minutes 20 seconds, thus making way for more advertising in the break period. The network panel denied any such move. Advertisers also asked for control over spot announcements at the local level. In answer, Mr. Kintner reminded them that station breaks and IDs are the "very lifeblood of the station." He said that with both network and local com- mercials, television still averages only 13% advertising at night compared to 45% advertis- ing content in leading publications. If the spot were dropped, he emphasized, the advertisers would be the first to complain. He noted that tv is using the NARTB Tv Code and other voluntary regulations as guideposts. Production costs: Mr. Kintner said network production is not in the same category as the motion picture industry's budget. What increases do exist in production costs serve to create better programs — and networks, he noted, do not profit from production costs. He said a closer relationship between the networks, the advertisers and their agencies is needed to attack this problem. Mr. Van Volkenburg said that as competition increases, quality shows emerge. Thus, much of the higher production cost can be traced to people within the industry who feel they must meet competition. He cited the doubling of rehearsal hours in order to produce a "better show" than a competing program. Full-network discounts: Panelists showed a lack of enthusiasm for this suggestion. Mr. Bergmann, chief spokesman on the subject, stressed that tv networks are trying not to pick up the practice, which, he said, was started by radio. Advertiser bumping and program control: Mr. Weaver said this practice is not new. He reminded the advertisers that no one of them has "renewal privilege" in its network con- tracts. He said NBC had asked four adver- tisers to move to new time periods but in all cases there were excellent reasons and each was given long-term notice. According to Mr. Weaver, in each case the program in question was harming the "circula- tion pattern in adjacent program periods." Part of the network job, he said, is to keep the audi- ence interested in the program schedule by keeping it varied. Networks, with control of the programming schedule, can "refresh" it, thus attracting all the people to watch television and thus, in turn, helping each advertiser's pro- gram, Mr. Weaver asserted. Color: Because time ran out on the panel before it could get far into the subject, only the trimmings were touched. Mr. Weaver thought that advertisers are not doing enough color. Advertisers, he said, should be buying color "double-trucks" on tv — using a publica- tion term for heavy color use in advertising. He predicted that color television would be the major marketing tool of the future. First day of the ANA convention, Monday, was devoted to sessions on advertising manage- ment, business and elections, and closed meet- ings on "case histories" and other discussions presenting a review of the general advertising picture. As Roy W. Johnson, executive vice presi- dent of General Electric Co., saw the overall advertising business: An estimated $8 billion will be spent this year but even this figure could be dwarfed if marketing executives seize the opportunity before them. Tuesday afternoon meetings featured mail order, advertising copy and emphasis on sales meetings. Annual dinner was held Tuesday night with entertainment furnished by ABC. Among the performers were Morey Amster- dam, m.c; Estelle Sloan; Mr. Ballantine; Dick Shawn; Mindy Carson and Milton Delugg, and the ABC orchestra. Philosophy of Regulation The Federal Trade Commission's philosophy in the regulation of ad practices in the field was expounded Wednesday morning by its chairman, Edward F. Howrey, and Charles E. Grandey, director of FTC's bureau of consulta- tion (also see separate story, page 35). In a CBS-produced film shown to conven- tioners, Mr. Howrey hailed the "voluntary" or self-control and self-regulation concepts of ad- vertisers and their agencies, asserting these are more "desirable" and "much more effective" than government compulsion. Nearly 75% of FTC's advertising investiga- tions involve deceptive practices, he said. Since his chairmanship, Mr. Howrey reported, FTC has issued 129 cease and desist orders, 29 in the antimonopoly field and 100 in the deceptive practices field. Of 141 complaints issued within that time, he said, 34 were antimonopoly and 107 deceptive practices. Members of the ANA program committee, chairmanned by William G. Power, Chevrolet Div. of General Motors, were John Alden, Nor- wich Pharmacal Co.; Donald Cady, The Nestle Co.; R. H. Coffin, RCA; Walter Craig, Pharma- ceuticals Inc.; James J. Delaney, Sinclair Refin- ing Co.; Milton M. Enzer, Yale & Towne Mfg. Co.; Donald S. Frost, Bristol-Myers Co.; Alden James, P. Lorillard Co.; R. S. Lowell, U. S. Plywood Corp.; Harold F. McAneny, The Flintkote Co.; John O'Donoghue, Indian Head Mills Inc.; H. F. Osterheld, Borden Cheese Co. Mr. Pulver of Lever Bros.; H. T. Rowe, IBM Co.; A. Craig Smith, Gillette Safety Razor Co.; William C. Sproull, Burroughs Corp.; A. H. Thieman, New York Life Insurance Co.; Stuart D. Watson, S. C. Johnson & Co., and Ralph Winslow, Koppers Co. Page 34 • November 15, 1954 Broadcasting • Telecasting GERBIC ELECTED ANA Johnson & Johnson vice presi- dent chosen at New York an- nual meeting. West re-elected ANA president. EDWARD G. GERBIC, vice president of Johnson & Johnson, was elected chairman of the board of the Assn. of National Advertisers last Monday as the ANA opened its 45th annual meeting in New York (also see page 32). Edwin W. Ebel, director of corporate mar- keting for General Foods, was elected vice chairman, and seven others were named or re- named to the ANA board, while Paul B. West • was re-elected president. In the board chairmanship Mr. Gerbic, who was elected vice president in charge of merchandising and advertising of Johnson & Johnson in 1951, succeeds B. R. Donaldson, director of institutional advertising for Ford Motor Co. The election was for a one-year term. George J. Abrams, vice president and adver- tising manager, Block Drug Co.; John Mc- Laughlin, advertising and sales promotion man- ager, Kraft Foods Co.; M. Anthony Mattes, manager, advertising department, Standard Oil Co. of California; William G. Power, adver- tising manager, Chevrolet Div., General Motors Corp., and Ralph Winslow, vice president, public relations, Koppers Co., were elected to three-year terms on the ANA board. Howard A. Marple, director of advertising and public relations, Monsanto Chemical Co., was elected for a one-year term, and Charles W. Rice Jr., advertising manager, American Viscose Corp., was re-elected for a two-year term. With J. & J. 20 Years ANA's new board chairman has been with Johnson & Johnson since 1934. Mr. Gerbic started as a salesman in the company's Chicago office, moved to headquarters (New Brunswick, N. J.) as product director in 1937, became director of merchandising in 1947, and was elected to the management committee in 1949. Mr. Gerbic has been ANA vice chairman and formerly was its treasurer. He also is a member of the board of the Advertising Council and was appointed coordinator of the Council's civil defense campaign in April 1951. He also has been president of the Advertising Club of New Jersey. Mr. Ebel, new vice chairman of ANA, joined General Foods in 1948 as a sales and advertis- ing manager of the company's Gaines Div. He was promoted to general sales manager of the division in 1949 and transferred to the Post Cereals Div. as director of sales and advertising in 1950. He formerly was with Calkins & Holden, Tracey Locke Dawson, and Pedlar & Ryan. He is a member of the Advertising Council board and the American Institute of Food Distribution. Mr. West, re-elected president, joined ANA in 1932 as managing director and secretary- treasurer and became president in 1935. He currently is a director of the Advertising Coun- cil and Advertising Research Foundation, a past president of Controlled Circulations Audit and former vice president of the Advertising Council. The 1954-55 ANA board consists of the officers and board members named last week, plus the following: R. A. Applegate, E. I. du Pont de Nemours & Co.; Storrs J. Case, Sun Oil Co.; Ben Donaldson, Ford; Ralph H. Harrington, Gen- eral Tire & Rubber Co.; George E. Mosley, BOARD CHAIRMAN MR. GERBIC Se«gram-DistiIIers Co.; George Oliva, National Biscuit Co.; George B. Park, General Electric Co.; M. F. Peckels, International Harvester Co., and William Brooks Smith, Thomas J. Lipton Inc. FIVE-MINUTE TV SHOW PAYS OFF FOR PAN-AM Programs permit time for hard sell, cost little more than 20- second spots, ANA is told. A SALES pitch and a tv success story from one advertiser to another was made Wednesday afternoon at the Assn. of National Advertisers convention. Pan-Am Southern Corp., New Orleans, a subsidiary of Standard Oil Co. of Indiana, held a private showing of a five- minute, popular science tv program it has been using in six states in the South. Hal R. Yockey, advertising manager of Pan-Am, asked other advertisers if they were interested in adapting the show for their needs outside of Pan-Am's territory. Mr. Yockey said in part: "Briefly, this . . . show was developed for NIELSEN Two Weeks Ending Oct. 9: Number of Tv Homes Reached Homes Rank Program (000) 1. I Love Lucy (CBS) 14,357 2. Martha Raye Show (NBC) 14,313 3. Buick-Berle Show (NBC) 13,986 4. Toast of the Town (CBS) 12,579 5. Jackie Gleason Show (CBS) 12,227 6. Dragnet (NBC) 12,184 7. You Bet Your Life (NBC) 12,016 8. Colgate Comedy Hour (NBC) 10,748 9. Sid Caesar Show (NBC) 9,825 10. This Is Your Life (NBC) 9,824 Per Cent of Tv Homes Reached Program Station Basis Homes Rank Program % 1. I Love Lucy (CBS) 52.9 2. Martha Raye Show (NBC) 51.3 3. Buick-Berle Show (NBC) 49.7 4. Toast of the Town (CBS) 45.2 5. Jackie Gleason Show (CBS) 45.1 6. Dragnet (NBC) 43.1 7. You Bet Your Life (NBC) 42.0 8. Colgate Comedy Hour (NBC) 37.9 9. This Is Your Life (NBC) 37.8 10. Sid Caesar Show (NBC) 37.5 Copyright 1954 by A. C. Nielsen Company one primary reason: we needed a minute com- mercial time, rather than 20 seconds, to sell gasolines and motor oils. Studying rates, we found that five minutes cost just a little more than a short 20-second spot. After smoothing out many production problems, we are now able to give nearly four minutes of good, interesting entertainment and lead right into a full one- minute commercial. "Today the Pan- A in Answer Man is rated among the top 10 multi-weekly shows in the 14 markets it is now showing. We plan to expand its use in January to 22 markets, all tv markets available in our six states. "Its selling power has been proven by our sales increases (well above industry average) and by traffic builders, promoted solely through the show." Tobacco Ad Standards Expected Soon-Grandy DISCLOSURE that advertising standards for the cigarette industry may be adopted soon was made at the Assn. of National Advertisers con- vention in New York last week (see main con- vention story page 32). Charles E. Grandy, director of the Federal Trade Commission's bureau of consultation, re- vealed in a talk on commission views on decep- tive advertising practices, that FTC and the tobacco industry held a conference in Wash- ington on Nov. 5. Setting up cigarette advertising standards would mark the first direct use of FTC's new and informal procedure to permit quick action, thus assuring industry members that their prac- tices comply with Commission law, he said. The conference followed FTC issuance early in the fall of suggested standards of practice for cigarette advertising [B*T, Sept. 20]. GE's Colley to Assist ANA Group Ad Study NAMING of Russell H. Colley of General Electric to work with the Assn. of National Advertisers Advertising Management Commit- tee was announced Monday as the association's annual meeting got underway in New York (see convention story page 32). The committee was formed to develop ad- LATEST RATINGS VIDEODEX Week Ending Oct. 7: No. of % TV Name of Program Cities Homes 1. Dragnet (NBC) 104 40.5 2. 1 Love Lucy (CBS) 120 40.3 3. You Bet Your Life (NBC) 125 39.6 4. Toast of the Town (CBS) 105 35.0 5. Milton Berle (NBC) 117 34.6 6. Jackie Gleason (CBS) 97 32.9 7. World Series (Sat.-NBC) 164 32.3 8. Godfrey & Friends (CBS) 126 31.8 9. Comedy Hour (NBC) 109 30.4 10. Tv Playhouse (Philco) (NBC) 105 29.6 No. of Homes Name of Program Cities (000's) 1. Dragnet (NBC) 104 10.517 2. You Bet Your Life (NBC) 125 10,091 3. 1 Love Lucy (CBS) 120 10,002 4. Milton Berle (NBC) 117 8,812 5. Toast of the Town (CBS) 105 8,746 6. World Series (Sat.-NBC) 164 8,575 7. Jackie Gleason (CBS) 97 8,308 8. Godfrey & Friends (CBS) 126 8,072 9. Comedy Hour (NBC) 109 7,855 10. Tv Playhouse (Philco) (NBC) 105 7,790 Broadcasting • Telecasting November 15, 1954 • Page 35 COWLES PREDICTS ADVERTISING GAINS vertising organization and management studies in ANA member companies. While spending most of his time during the coming year with the committee, Mr. Colley, formerly consultant of manager development with GE, will continue to serve other clients in the organization- marketing management field. Paul West, ANA president, announcing the appointment by the ANA board, stressed the aid Mr. Colley's experience will lend to com- mittee work. P&G TO ALTERNATE ON 3 CBS-TV SHOWS Already a heavy broadcast user, firm plans to put another $4 million into alternate-week sponsorship of 'Lucy/ 'Topper' and 'Favorite Husband.' PROCTER & GAMBLE, Cincinnati, will spend $4 million dollars after the first of the year to purchase three half-hour nighttime programs, all on an alternate-week sponsorship basis, on CBS-TV. P&G will underwrite alternate-week spon- sorship of the following shows: / Love Lucy, with Philip Morris & Co.; Topper, with R. J. Reynolds Tobacco Co., and My Favorite Hus- band, with Simmons Mattress. In effect P&G started the pattern of sharing high-rated shows with the current sponsors when it recently bought in on This Is Your Life, which it sponsors alternate weeks with Hazel Bishop Co. on NBC-TV. Philip Morris' willingness to release the alter- nate week of the highly-rated Lucy Monday night show reportedly was based on the cigarette company's desire to spread its tv budget in the direction of additional tv properties. Biow Co., New York, is the agency for Philip Morris. R. J. Reynolds, Winston-Salem, through William Esty & Co., New York, will relinquish half of Topper, Fridays, 8:30-9 p.m. EST, to P & G, in order to direct the money into other tv avenues, it was understood. Simmons Mattress and International Silver, both handled by Young & Rubicam, New York, are currently alternating sponsorship of My Favorite Husband, Saturdays, 9:30-10 p.m. EST, but the silver company plans to drop out after the first of the year when P&G takes over alternate sponsorship. The Procter & Gamble contract represents a heavy investment by the soap company on the CBS-TV network. P&G, aside from its alter- nate-week share of This Is Your Life on NBC- TV, also sponsors Fireside Theatre and Letter to Loretta on NBC-TV. Dean, Ex-Owner, KOTA-KOZY Becomes Agency Principal ROBERT J. DEAN, former station owner and candidate in 1953 for the FCC, becomes a principal in Universal Advertising Agency, Los Angeles, today (Nov. 15). The agency was formerly headed by William Reid, who died three months ago, and Ellis Craig. Mr. Craig remains a principal owner with Mr. Dean. Others in the ownership will be Blaine Riley, art director, and Charles R. Olsen, account executive. A veteran broadcaster, Mr. Dean sold out his station interests — in KOTA-KOZY (FM) Rapid City, S. D. — last May. He was a leading candidate for the FCC vacancy created by the retirement of Comr. Paul A. Walker in 1953 and later for the FCC secretaryship. Page 36 • November 15, 1954 Sigma Delta Chi hears its honorary president say the gross national product will in- crease to $535 billion in 1965, benefiting all media. AN "EXPANDING economy of abundance" which will raise the gross national product of $363 billion in 1953 to $535 billion in 1965 will benefit all advertising media, John Cowles, president of the Minneapolis Star and Tribune told the national convention of Sigma Delta Chi in Columbus last Thursday as its keynote speaker. He is honorary president of the journalistic fraternity. Citing the future of American newspapers, Mr. Cowles also discussed competitive broad- cast media, pointing out that he has more than a passing interest in radio and television. The Cowles organization a fortnight ago bought from CBS its 47% interest in WCCO-AM-TV Minneapolis for $3,950,000 and also owns KRNT-AM-FM Des Moines (initial decision favoring grant of ch. 8 pending); WNAX Yankton, S. D., and KVTV (TV) Sioux City. Some people, said Mr. Cowles, "enjoy pre- dicting the imminent rapid decline of news- papers. First it was radio that was going to put us out of business. Then television was supposed to do it. Now some are saying that color television will do it. I have no doubt that television advertising revenues will con- tinue to grow, and probably color television will accelerate it, but I believe that newspaper advertising revenue will also continue to grow." He added that readership surveys of television- owning homes show that people are not de- voting less time to newspapers. He said they are cutting down only on the time spent in reading "relatively mediocre newspaper amuse- ment features." More Money— Less Work Looking ahead, Mr. Cowles said that by 1965 the population will be around 190 million or an increase of between 25 and 30 million. The predicted 46% increase in the national economy to $535 billion in 1965, he said, will be achieved with reduction in the work week to a seven-hour-day, five-day-week projected average. Defending "monopoly newspapers" Mr. Cowles said they are unjustly criticized. Such newspapers, he said, have a deep feeling of their responsibility and obligations because of the very fact of absence of competition. More- over, he said that some critics of single news- paper ownership make the completely errone- ous assumption that newspapers are the sole source of news, information and ideas for the public. Among the dozens of news sources, he said, tv and radio are the foremost com- petitors. Discussing results of a recent analysis of daily newspaper circulation gains and losses, he said that the dailies which are having cir- culation troubles are those that have relied heavily upon entertainment features and sex and crime sensationalism, or papers which too frequently "tend to distort and slant the news and make it buttress their editorial opinions." Television, he said, satisfies enough of the entertainment appetite of the average person so that he is less interested in reading enter- tainment features in newspapers unless they are of exceptional quality. GRUEN TO PART WITH WINCHELL EFFECTIVE the first of the year, Gruen Watch Co. will drop its alternate-week spon- sorship of the Walter Winchell show on ABC- TV. In other year-end terminations, Sunbeam appliances will cancel Ethel and Albert on NBC-TV and Plymouth cars will give up That's My Boy on CBS-TV. Gruen, which recently appointed Grey Adv., New York, as its new agency, is in the midst of negotiating its 1955 plans. The company plans to discontinue sponsorship of Mr. Winch- ell, Sundays, 9-9:15 p.m. EST, because report- edly that type of program did not sell watches as well as the client would like. Radio spots and /or network may be possible successors for the tv budget, it was understood. Specific plans are expected to be made by Thanksgiving week. Sunbeam Corp., Chicago, through Perrin- Paus Co., Chicago, is dropping Ethel and Albert, Saturdays, 7:30-8 p.m. EST, presum- ably because of the high cost of the Sunday night NBC-TV spectacular which Sunbeam co- sponsors with Hazel Bishop. Sunbeam plans (Continued on page 55) DISCUSSING the closed-circuit telecast, conducted by WAAM (TV) Baltimore which was used to introduce Van Sant, Dugdale & Co. personnel to the staff of its client, Baltimore's American Brewery, are (I to r) Leiter FitzSimons, American Brewery vice president; Wilbur Van Sant, agency president; Dan Loden, agency vice president, and John L. Savane, director of sales and merchandising for the agency. The telecast was conducted in Baltimore's Sheraton-Belvedere Hotel with the WAAM production and engineering departments setting up and supervising the technical facilities. Broadcasting • Telecasting Buy vaJ and get Iowa's METROPOLITAN AREAS, PLUS the Remainder of Iowa! DRUG SALES PERCENTAGES 7.1% Cedar Rapids 5.1% Tri-Cities - 13.4% Des Moines 2.0% Dubuque • 5.8% Sioux City 4.6% Waterloo • 38.0% TOTAL METRO. AREAS 62.0% REMAINDER OF STATE 100.0% (1954 Consumer Markets fign: Iowa has six Metropolitan Areas which, all combined, do 38.0% of the State's Drug Sales, as shown above. Quite a number of radio stations can give you high Hoopers etc., in ONE Metropolitan Area. WHO gives you high coverage in virtually ALL the State's Metropolitan Areas, plus prac- tically all the REMAINDER of Iowa, too! At 10 a. m., WHO gives you 63,442 Actual Listening Homes MISSOURI for only $47.50 (13.4 LISTENING HOMES per PENNY!) According to the authoritative 1953 Iowa Radio- Television Audience Survey, 63,442 homes all over Iowa are actually tuned to WHO at 10 a.m., every aver- age weekday. Figuring time costs at our 1-minute, 26-time rate, WHO gives you 13.4 actual listening homes, per penny! That's the result of ALL-STATE programming, ALL- STATE Public Service, ALL-STATE thinking, here at WHO. Ask Free & Peters for all details! FREE & PETERS, INC., National Representatives Des Moines . . . 50,000 Watts . Col. B. J. Palmer, President P. A. Loyet, Resident Manager BIG POWER BOOST COMING! A Booster for our Rooster! WJAR-TV CHANNEL 10 PROVIDENCE, RHODE ISLAND National Sales Representatives — WEED TELEVISION New 376 kilowattage coming up! Also coming up soon . . . new big brochure with latest coverage map to show what you get in the big 316 kw Channel 10 package! New England's most powerful line-up of live local shows will really dominate the market with stepped up power! Don't miss your copy of our power boost brochure! NBC — Basic ABC DuMont — Supplementary Page 38 • November 15, 1954 Broadcasting • Telecasting THE SOUTH FROM THE FIELDS OF COTTON AN INDUSTRIAL EMPIRE GROWS By J. Frank Beatty A FEW BLOCKS off Peachtree St., hub of Atlanta's business and financial district, a service station attendant wiped gasoline dribbles off a dusty fender and offered the traditional Georgia invitation: "Hurry back!" "Why?" Picking up the blunt cue, he replied: "Listen, my Yankee friend, the future belongs to the South. Hurry back!" A prosperous present and a promising future belong to the South. Any Miami-bound motorist will quickly get a true idea of what has been happening south of the Potomac and east of the Mississippi if he will leave the tavern and motel-lined Routes 1, 17 and 301 long enough to take a look at the real South. For more than two decades the New South has been developing. Still surviving, curiously, are the historic magnolia and molasses concepts — the fictional plantation owners with mint juleps dripping down their goatees, looking over vast cotton fields and muttering bitterly over stacks of Confed- erate currency. Today's southern currency is authentic, abundant and increasing, as a balanced economy supplants the cotton and tobacco FIRST OF A SERIES WITH THIS introductory article on the South, B*T begins a continuing report on major growth regions of the U. S. In succeeding articles, to appear at approximately monthly in- tervals, individual market areas of the South will be studied — with par- ticular attention to their importance in radio and television advertising. After the series on the South, B«T will explore other regions. basis of the Old South. New industry and new agriculture are coming to the New South, injecting new financial blood into old cities and nurturing fast-growing communities. The New South is Atlanta, New Orleans, Memphis. It is Jack- son and Jacksonville, Greensboro and Greenville, Mobile, Charlotte, Spartanburg, Nashville, Birmingham, Roanoke, Norfolk, Richmond, Raleigh, Columbia — in all, several dozen thriving cities forming focal points of an economy that blends the traditions of past decades with the pulsating vigor of the present (see map above). Economic miracles are happening in the South — faster than econ- omists can record them. In the last two years alone, a substantial share of the industrial development in the nation has taken place in the South. Four- fifths of the nation's textile capacity is lo- cated in the South, and the ratio is increas- ing as the woolen industry joins other mem- bers of the textile family in migrating to this land of fabulous natural resources. Per capita income is climbing faster than the national average. Distribution of income, equally important, is leveling out. Aside from Florida, there has been no unusual in- crease in population; the South's increase is below the national average. Putting it in quick terms, the annual per Broadcasting • Telecasting November 15, 1954 • Page 39 capita income in 10 Southern states has risen from a little over $300 a year in 1939 to around $1,160 in 1953. This is an in- crease of roughly 275%. For the United States as a whole, per capita income rose from $539 in 1939 to $1,709 in 1953, an increase of 217% for the 14-year period. There it is: 275% for the South; 217% for the U. S. Or look at telephones, barometer of social and economic activity. In the South: up 266% since 1939. In the U. S.: up 162%. Since World War II, telephone installa- tions have increased 133% in the South, 91% in the U. S. Eighty-four commercial tv stations are operating and the number of aural broad- cast outlets has increased from 206 to 757. Definitions of the South range from six South Atlantic states to a broad belt extend- ing westward to New Mexico and north- ward to Kansas, Missouri, Ohio River and Mason-Dixon Line. For the purposes of this brief resume, the South is defined as including the 10 states of Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee and Virginia. Not included are Arkansas, one of three Mid-South group, and the neighboring Texas and Oklahoma, all en- joying spectacular growth and another mod- ern miracle in economic history. Getting to know the South involves a look into its resources, weather, people, agriculture, industry, finance, cities and general economy. There's misunderstanding around the nation, and around the world, about all of these basic elements. Take the weather, for example, and it's really not at all hard to take, especially when some of the torrid comments about southern weather are matched against the actual atmospherics of the area. The South is mild in winter, except for some of the mountainous terrain. Its sum- mers are admittedly hot, but in general the hot days are no hotter and no more frequent than those in much of the East and Midwest. Actually, they are not so hot as the Midwest and Southwest a lot of the time and the average southerner might feel he was being fried endlessly and without mercy if exposed to a Plains' summer. In general, the weather extremes in the South are well within the standards of the Ohio and Northern Mississipppi Valleys, Midwest and Atlantic Coast areas. Heat prostration, a northern problem, is prac- tically unknown in the South. Actually, the South's climate is one of its most important resources. Since there is little sub-freezing temperature, the area has a long growing season that often will sup- port two or three crops in the southernmost states. Rainfall is ample; consequently crops usually get their moisture without artificial aid. The rainfall feeds numerous rivers that give the South a third of the nation's hydro- electric generating capacity, with a larger potential harnessed than in any other area, thanks to TVA. Good inland navigation is available via these well-fed streams. Climate and water blessings are attract- ing industry because of lower fuel bills and Page 40 • November 15, 1954 fewer winter interruptions. Thus, operating expenses of industry run well under the na- tional average. Rainfall leads to erosion, a problem the South is finally solving by means of modern techniques. Much of the soil is below the quality of the Midwest's black loam, but cheap power and availability of minerals help offset the differential in quality of soil. The area is rich in mineral resources, including petroleum, iron ore, coal, bauxite and other products. Opening of the tide- lands oil area promises to stir up a boom in the Gulf area. With nearly half of the nation's coastline, rugged mountain areas and year-round va- cation climate, the South provides recrea- tional resources that are becoming an im- portant part of the economy. The spread HOW RADIO AND TV HAVE GROWN IN THE SOUTH HERE are state-by-state totals showing post- war increases in the number of operating commercial am and tv stations. RADIO TELEVISION STATIONS STATIONS Dec. 1945 Nov. 1 7J4 % Inc 1954 1945 Dec. : 1945 Nov. 1954 Ala. 19 93 389.5 0 5 Fla. 27 95 251.9 0 14 Ga. 31 91 193.5 0 12 Ky. 12 54 350.0 0 3 La. 14 58 314.3 0 8 Miss. 16 55 243.8 0 4 N. C. 31 115 271.0 0 11 S. C. 15 55 266.7 0 9 Tenn. 20 75 275.0 0 9 Va. 21 66 214.3 0 9 Total 206 757 267.5 0 84 U. S. Total 916 2,550 178.4 6 398 of paid vacations in business and industry brings swarms of heavy-spending visitors to the resorts. Florida, especially, attracts tourists and recreation is a major factor in the state's amazing growth. Four of the nation's finest harbors — Nor- folk, Charleston, Mobile and New Orleans — attract ship traffic from all over the world. Half of the South is wooded, providing extensive saw-timber resources and support- ing the naval stores industry. The story of the South's new paper industry is one of the nation's important economic miracles. The South's human resources have under- gone rapid changes in the last two decades, a development that deserves wider under- standing. Three decades ago the South had a heavy Negro population marked by low- income families who managed to attain only the bare necessities. As the nation emerged from depression during the '30s, economic and social concepts underwent a change. The textile industry was one of the first to migrate into the South, locating principal- ly in the Carolinas and Georgia. World War II created heavy demands for textiles and now the synthetics, after temporary transition problems, will carry the industry to new heights. The woolen mills are last of the northeastern plants to move south- ward. Apparel manufacture has developed in the South with textile production. One of the South's outstanding econo- mists, Wailes Thomas of Southern Bell Tele- phone & Telegraph Co., lists these five nat- ural advantages that have attracted industry: ample electric power; raw materials; stable and loyal labor force (not a poorly paid one, as many believe); favorable conditions for economical and efficient production; sympa- thetic political climate, with state and local officials offering natural inducement to new industries. Here the human element enters again, as modern new factories, built on ample sites near the edge of medium-size and small cities, provide pleasant places to work and comfortable employe housing, including room for gardens. "Contrast these comforts," Mr. Thomas suggested, "with the dingy factories in some northern cities, the daily traffic problems of employes and the crowded housing." Economic well-being prevails through the South. "The chief reasons," according to Mr. Thomas, "are the phenomenal increase in per capita income and distribution of in- come. Except for Florida, there has been no outstanding population increase, with six states having smaller percentage in- creases than the nation's average since 1950. "The rise in income has enabled several million families, who formerly had incomes sufficient only to buy the bare necessities of life, to improve their living standards and come into the market for good housing, automobiles, telephone service and electric appliances of all kinds which make living more comfortable and enjoyable. "In noting the small population increases in some of the southern states, it is easy to be misled into thinking that because the states as a whole had little growth, the same pattern of growth applied to cities and towns in the states. Actually the relatively poor population growth in these states was the result of losses in rural population, very substantial in a state like Mississippi, while cities in these states were having population increases considerably greater than the aver- age for other cities in the nation." An important consideration in the chang- ing economy of the South, economists agree, is the continued heavy movement of Negroes to the North and West. In 1920, Negroes comprised 52% of the total popu- lation of the South. By 1950, the ratio had dropped to 41%. During the 1940-50 dec- ade, white population growth in seven southern states was 2,300,000 persons, while the Negro population increased only 185,- 000. This was the net result of a natural increase in births over deaths of 974,000 Negroes offset by a net out-migration of 789,000 Negroes. Thus the South's population is changing, with a larger share of its people moving into higher income brackets. Had the 1954 drought swept the South (Continued on page 46) Broadcasting • Telecasting What does happen when LIFE hits Seattle? Plenty ... if Bill and Cheri Corcoran are pitching the magazine on Seattle's most popular afternoon strip (KING'S KAMERA, 3:30-4:30 p.m., Monday thru Friday). Take the time Bobo The Gorilla helped review the new issue. The adorable little adolescent stopped the show. He chased Bea Donovan, KING'S QUEEN, around the studio demanding kisses. Cheri calmed him down finally by offering ice cream. But, in the midst of the LIFE critique, Bobo removed his overalls and threw them at the lights. Fortunately, not a thing was broken . . . except the latest daytime Pulses for Seattle. Our viewers ate it up. So did the LIFE magazine boys. We can't guarantee gorillas for every client, but we can deliver the largest TV audience in this market. Choose your weapons — Pulse, ARB, Hooper, or what you will. KING-TV is tops . . . morning, noon, and night. Channel 5 . ABC 100,000 Watts Ask your BLAIR TV Man FIRST IN SEATTLE KiNG-TV Otto Brandt, Vice President and General Manager ELEGANCE IN LANSING I WJIM'S NEW HOME IS DECORATOR'S DREAM MODERN architecture and the warmth of a past century are blended in the new million-dollar plant of WJIM-AM-TV Lan- sing, Mich., formally dedicated Oct. 31. Five years in the planning, the WJIM Country House fulfills the dream of Harold Gross, president. An early French provincial table desk dating back to 1763 set the styling for this unusual broadcast plant. Mr. and Mrs. Gross combed Europe for antiques that would carry out the intimate feeling of a living room in a business structure. The French table desk is located in the center of a curved glass-walled gallery that connects the executive and studio wings. Decoration of the unique structure was in charge of Marshall Field, Chicago. Draperies have specially designed musical, call-letter and symbolic motifs. All were specially woven, as were the carpets. Mr. Gross' office is paneled with wood from an old English house. The reception lobby and the office of Vice President Howard K. Finch are paneled in wormy chestnut. Mr. Finch's office has draperies with a large violin pattern. All around the building are antique paint- ings and prints. Office doors are identified in black script. When landscaping is complete, Mr. Finch's office will look upon a peach or- chard, which will shield the station swim- ming pool from the public. In the office wing corridor is a drinking fountain made from an early French labadol. The tank at the top originally held water for this unique device, which has been adapted to modern plumbing. The labadol is recessed in Travertine marble. THE LONG office corridor, leading to the executive suite, has a green and white, harle- quin patterned rug. Walls are decorated with green Japanese grass cloth. Antique brass fixtures provide lighting. Smaller photo shows the copper labadol, one of many antiques. Executive offices off the hall are done in shades of desert sage and brown. FROM BEHIND a French stack desk with wood carvings, Wanda Kearns, recep- tionist, greets visitors in the glass-front "living room" of the Country House. SIMPLICITY marks the curved glass-walled gallery connecting the two main sections of the building. At the far end is a clients' room, carpeted in pumpkin with a six-sided table and white leather chairs. At right center of gallery is the cherry table-top desk, key item in the furnishings. The circular fountain and courtyard land- scaping are visible from the reception room. A BACH FUGUE motif marks this music studio for CLUB ROOM for the staff is furnished with captains chairs, hurricane lights on radio use. Members of the staff have dubbed this a large copper hoop and a copper-hooded fireplace. Not shown are Parisian studio "The Liberace Room." copper street lamp that glowed in Napoleon's era and large, modern kitchen. ENTERING the glass-fronted building, the visitor faces this long sofa, flanked by two antique fruit- wood pieces and a huge blown-glass bottle lamp. In the reception room are conversation nooks, one of which has two triangular-shaped tables. The colorful slate floor blends into the warmth of the reception room. A modern touch appears in the form of a tv screen. Broadcasting • Telecasting November 15, 1954 • Page 43 New West Coast TV Outlet KPIX, pioneer television station of San Francisco, became the newest Westinghouse Broadcasting Com- pany property. WBZ-TV became first television station in New England to broad- cast color TV. A TV FIRST WPTZ scored another TV first. Telerama news showed a "line-up" at Criminal Investigation Division in Philadelphia City Hall. BILLBOARD WINNER WBZ-WBZA won the coveted first place in Billboard's Audience Pro- motion Awards. SAN FRANCISCO'S MAYOR ELMER E. ROBINSON pro- claimed KPIX-WESTINGHOUSE WEEK to commemorate KPIX joining WBC family. WESTINGHOUSE BROADCAST- ING COMPANY, INC. became new corporate name of the Westing- house Radio Stations. Advertisers who know KDKA best — Pittsburgh area companies — are spending 52 per cent more dollars on KDKA today than one year ago. WOWO records greatest local net sales in history during August, 1954. PULSE reported KEX 19-county survey area — Average Tune-In 26.3. This was six points higher than next highest Pacific Coast area. No. 1 IN PHILADELPHIA Mac McGuire, tops among Phila- delphia "morning men," signed long- term contract, moved to KYW. BENNINGTON SCOOP WBZ-WBZA scored a clean beat, by hours, on-the-spot reporting of the Bennington disaster and fed the network. First Color Commercial Three hours after the FCC granted permission for commercial color tele- vision, WPTZ became the first tele- vision station in America to put a commercial on the air in color. HOLLYWOOD PLAYHOUSE on WPTZ rated as the lowest-cost-per- thousand feature film in all the major cities in America in TV Maga- zine's "Cost-per-thousand study." NEW PRESIDENT CHRIS J. WITTING took over as president of Westinghouse Broad- casting Company, Inc. New National Program Manager Richard Pack became WBC Na- tional Program Manager, following a solid string of successes at WNBT, WNBC and WNEW, New York. TV GUIDE AWARD Special TV Guide Tornado Award given to WBZ-TV for extraordinary service and coverage of the Wor- cester tornado. TOP TALENT SIGNS UP REGE CORDIC, highest-paid talent in the area, brought top-rated Cordic & Co. morning program to KDKA. KEX FIRST KEX rated first in Pulse 19-county Portland area, including 4-county metropolitan Portland. Artwork from WBC's national ad- vertisements in KPIX and WOWO's "Little Red Barn" was selected to be hung in the exhibit of the Art Director's Club of Chicago. DAVID E. PARTRIDGE came to Westinghouse Broadcasting Com- pany as advertising and sales pro- motion manager. He had been with Crosley for 12 years. WBZ-WBZA appointed William J. Williamson sales manager. He is veteran of nearly 20 years in the TV-radio-advertising field. ROLAND V. TOOKE, WPTZ gen- eral manager was elected to Board of Directors of the Chamber of Commerce of Greater Philadelphia. WBZ-WBZA signed up veteran disk jockey-newscaster-announcer-emcee Dick Tucker for hilarious new show, Fun On The Phone. NEW SALES HIGH October, 1954, was the biggest month in the history of WBZ-WBZA local sales. NEW SWAN BOAT SHOW be- came an outstanding hit as morning TV hour on WBZ TV. B. CALVIN JONES, veteran TV producer-director, is named execu- tive director at WPTZ. MORE FAMILIES IN Allegheny County listen to KDKA than any other station — according to an inde- pendent survey. JOHN J. KELLY became assistant advertising and sales promotion manager of Westinghouse Broad- casting Company. He was formerly sales promotion manager of WPTZ, Philadelphia. EDWARD O. SMITH, JR. was appointed to the WBZ-WBZA sales staff. The Nelson Bragg Show comes to WBZ-WBZA, Boston. ED SCHAUGHENCY, long-famous KDKA "getter-upper" launches a new afternoon slot with a five-day- a-week musical show. CARL VAND AGRI FT named new station manager of WOWO, Fort Wayne. TV CHANGES A TOWN'S NAME. Mauch Chunk, Pa., was changed to Jim Thorpe, Pa., as a result of suggestions on WPTZ's Esso Reporter program. E. J. MURIATY became new ad- vertising and sales promotion man- ager of WBZ-TV, Boston. KDKA average quarter-hour audi- ence rose 11%; share of minutes listened to KDKA rose 27% accord- ing to A. C. Nielson. KEX, Oregon's only 50,000 watt station, increases broadcast schedule to 24 hours daily. LOWEST COST SHOW WPTZ's "Let Scott Do It" rates lowest cost-per-thousand kitchen show in America in all major markets (TV Magazine's "Continuing Cost- Per-Thousand Study"). Two Billboard awards were won by WOWO, Fort Wayne. H. D. "Tommy" Longsworth was named new sales manager at WOWO, Fort Wayne. Pulse Shows KDKA Tops Pulse showed that KDKA has the 10 top-rated daytime shows, the 10 top-rated evening shows and the 10 top-rated Saturday-Sunday daytime shows in the 15-county Pennsyl- vania, Ohio, West Virginia area. First Network Broadcast Westinghouse Broadcasting Com- pany broadcasts its first "network" show from the International Expo- sition and its second from the duPont award ceremonies. WBZ-WBZA wins Automobile Legal Association Award for (1) being the most highway safety conscious sta- tion in the state, (2) having the most safety -minded announcer, Ken Mayer. KYW and WPTZ, both Philadel- phia, combine technical operations under the direction of Ray J. Bowley, chief engineer for WPTZ. PAUL KNIGHT, 10-year veteran of New England radio, joined WBZ- WBZA on new All Night With Paul Knight show. duPont Award WBZ-WBZA and WBZ-TV won the coveted Alfred I. duPont award for outstanding performance in the public interest. EDWARD WALLIS was appointed manager of sales promotion and publicity for Westinghouse Station WPTZ, Philadelphia. Leo Egan's Over The Plate and All About Sports— both on WBZ-WBZA —were voted BEST SPORTS PRO- GRAMS OF THE YEAR by Cam- bridge School of Broadcasting. New Weatherbee Yachting And Fish ing Forecast on WBZ-WBZA offered snowfall map of New England si> times on each of its time slots (9:0C a.m. and 6:30 p.m.) — got 22,200 re quests. WBZ-TV receives 1953 Zenith Tele- vision Award for outstanding service rendered on Domestic Diary program Ohio State Award is won by WPT2 for Operation Blackboard. WPTZ's new Esso newsman, Tayloi Grant (11:00 p.m. News) becomes highest paid newscaster in Phila delphia TV. Ketchum, MacLeod & Grove, Inc became new advertising and public relations agency for Westinghouse Broadcasting Company, Inc., and e large national campaign was launched in general magazines anc trade papers. WPTZ fed NBC's Today prograrr first live coverage ever made inside a maximum security institution. Re- mote was transmitted from Holms burg Prison. WOWO went on 50,000 watt powei full time. MISS HILDA WOEHRMEYEF. was appointed advertising and sales promotion manager of WOWO, Fori Wayne. ANOTHER TOP PULSE 19-county Portland area Pulse survey showed that KEX rates firsl in 16 out of 20 morning quarte hours, far surpassing all othe stations. WPTZ produced new, 20-minute 35mm color film, "Miracle on the Delaware." First all-inclusive docu- mentary film ever made of city's 'tremendous post-war expansion and business boom. KYW LOCAL SALES during the first six months of 1954 beat the "same period in 1953 by 37.1%. k "PAUL E. MILLS, a veteran in the ^ , Westinghouse Broadcasting Com- in . pany organization, was named sta- Ttion manager of WBZ-WBZA, r Boston. WBZ-WBZA inaugurated a daily detailed forecast for yachtsmen and fishermen by Weatherbee, the 'BZ Weatherman. George Mathiessen was promoted from production manager to as- sistant to the general manager at KPIX, San Francisco. WBZ-TV returned to air with auxiliary tower only nine hours after main tower (highest structure in New England) was toppled by hurri- cane. Station was back on air from new tower with full power in 27 days, 22 hours. FULLY ACCREDITED RADIO COURSE offered by WOWO in affiliation with Indiana University. WBZ-WBZA set up new Sales Serv- ice Department with Lud Richards, formerly advertising and promo- tion manager, as head. New depart- ment coordinates sales efforts be- tween national offices and New England district managers, brokers, distributors. PURDUE UNIVERSITY adopted 4-H Health Project pioneered by WOWO . . . reprinted for classroom use WOWO's Positive Approach to Health manual. WOWO presented its FM trans- mitter to Taylor University. BILL DEMPSEY was moved up to production manager at KPIX, San Francisco. He was formerly educational director. ALL PORTLAND DISC JOCKEYS honored Barney Keep's 10-year record on KEX with special broadcast. The first American-made phase con- trast film ever shown on television was put on the air by KPIX and the University of California. Just since the first of the year all these things and many more have happened at Westinghouse Broadcasting Company WOWO ran a special train to Chicago's International Livestock Exposition and another to Indiana State Fair. People came from as far as 100 miles to board trains. KPIX EXECUTIVES Philip G. Lasky, Richard C. D. Bell, William Dempsey, Ray Hubbard and George Mathiessen, took active parts in Sta nfCjggflHBh^rsity 's Summer Had j stitute. WOWO's farm program, "The Little Red Barn' made so vivid an impact on listeners that a blind man built a scale model of barn, wagon and equipment described on air. Little Red Barn ad in Look magazine brought offer from Dale Nichols, internationally famous "Red Barn Artist" to render special painting of barn. RILEY'S GUN STORE, Avilla, Indiana (600 pop.) has reported sales and inn"iries from Havana, jd most eastern rmal trading Ikouncements if ewspaper- |F newscaster NBC and s director of \i ROBERT E. RUDOLPH was named sales manager of Westing- * house station KEX, Portland. 3 JOE DOUGHERTY, one of the best-known personalities in the Philadelphia food field, joined the ! WPTZ sales staff. i I FREEDOMS FOUNDATION AT * VALLEY FORGE cited Westing- house radio stations KEX and KYW for "outstanding achievement." it * NEW SALES RECORD WPTZ hit new sales highs in 1954. - Every month topped previous year's 3 month. ii WBC Stations Win in BAB Contest i Three WBC stations won Broadcast Advertising Bureau's "Radio Gets ■ Results" awards: KDKA, Pitts- i burgh, KEX, Portland, Ore., KYW, I Philadelphia. i New modern studios for WPTZ were opened in Philadelphia. KEX's local sales were highest summer record in history. As KEN MAYER broadcast hurri- cane reports from WBZ-WBZA news communication center, 650-foot TV tower crashed through roof over- head. One alert listener caught air- ing on home recorder . . . tremendous crash, then the one voice of Mayer saying, "Our TV tower has just crashed into our building . . . " Mayer continued broadcasts from under a table, with plaster, debris and steel falling all around. CIVIC AND BUSINESS LEAD- ERS of San Francisco Bay Area attended a banquet welcoming KPIX to Westinghouse Broadcast- ing Company family. KEX. Portland, gave musical salute to KPIX, San Francisco with Gov- ernors F. Heintzleman of Alaska, Paul Patterson of Oregon, Arthur Langlie of Washington; Premier W. A. C. Bennett of British Columbia; Mayor Fred L. Peterson of Portland all sent congratulatory messages. OVER 18,000 PLAYER PIANO ROLLS rolled into WBZ-WBZA from listeners in disc jockey contest. Competition started when Carl DeSuze brought one in to play as a gag. John Crosby's nationally distributed Radio & Television column on Oct. 29 called WBZ-WBZA Piano Roll Contest "the most sprightly news to come out of Boston since Bob and Ray left there." RADIO'S EARLIEST MORNING TELEPHONE QUIZ SHOW started on Bill Givens' KYW morn- ing show — 515 Club. KDKA wins National Sat^^^^^^ cil Public Interest Award io ceptional service in promoting safety on the farm. IMPORTANT STATISTICS on Radio Listening in Automobiles for Portland and surrounding area were revealed in survey by KEX. an Signor joined KYW as adver- tising and promotion manager. Savings and loan sponsor reported spending $7,500 on KDKA which resulted in $1,250,000 of deposits in new accounts, plus much business from old customers. Bennett Cerf liked KDKA's spoof- ing in Hiatus, Inc. survey, that showed "Business is lousy in sum- mer, so why advertise?" Cerf wrote column for Saturday Review of Lit- erature about "those clever fellows at KDKA." WBZ-WBZA local business for first nine months of 1954 was up 25.4% over 1953. WESTINGHOUSE BROADCASTING COMPANY, INC. WBZ-WBZA • WBZ-TV, Boston; KYW • WPTZ, Philadelphia; KDKA, Pittsburgh; WOWO, Fort Wayne; KEX, Portland; KPIX, San Francisco KPIX represented by The Katz Agency, Inc. WBC National Representatives, Free & Peters, Inc. SPORREu for With Carolina Gamecock precision, ^4. we are winning sales ; battles right in the heart of the richer-than-ever Carolina Piedmont (Spartanburg-Greenville) Area . . . BECAUSE WSPA'S COVERAGE IS TOPS! In November, 1953 .. . The Pulse, Inc., completed a comprehensive, Monday-thru- Friday survey of 280 quarter-hour segments in 7 out of the 27 counties blanketed by WSPA — and WSPA was way out front in all 280 segments! IN FACT: From 6:00 AM to 1 2:00 Noon WSPA enjoys more than THREE TIMES the audience of the next highest of the seven stations reported in the seven counties surveyed! From 1 2:00 Noon to 6:00 PM WSPA enjoys more than FOUR TIMES the audience of the next highest station! From 6:00 PM to 8:00 PM WSPA enjoys nearly FOUR TIMES the audience of the next highest station! MEANING: In the heart of WSPA's 27 county coverage area . . .WSPA is nearly more than a FOUR TO ONE popularity winner! 27-County Total Retail Sales ..... $858,353,000.00 Population 1,194,900 * Sales Management Survey of Buying Power 1954 Represented by GEORGE P. HOLLINGBERY CO. First CBS Radio Station For The Spartanburg-Greenville Market Walter J. Brown, President Roger A. Shaffer, Manager Ross Holmes, Sales Manager BELL TELEPHONES IN TEN SOUTHERN STATES % Increase % Increase 1-1-39 1-1-54 1954 over 1939 1-1-45 1954 over 1945 Ala. 112,395 454,385 304.3 181,230 150.7 Fla. 136,555 621,645 355.2 220,551 182.0 Ga. 178,143 631,260 258.4 279,146 126.1 Ky. 122,641 372,048 203.4 177,271 109.9 La. 169,280 609,412 260.0 265,780 129.3 Miss. 70,907 259,646 266.2 111,458 133.0 N. C. 103,552 399,288 285.6 1 CO 0"7O 153,379 160.3 S. C. 57,446 r)A C -7 An z40,/4z oz/ ,o yo,/uo 1 oz.o Tenn. 193,222 ^oi c.,n 190 9 Va. 213,119 706,088 231.3 349,060 102.3 10 Southern States 1,357,260 4,963,458 265.7 2,133,131 132.7 U. S. 16,286,957 42,672,010 162.0 22,309,219 91.3 * Sources: Virginia data from Chesapeake & Potomac Telephone Co.; all other states from Southern Bell Telephone & Telegraph Co. {Continued from page 40) two decades ago, the effect would have been crippling. The dry spell cost cotton farmers alone at least $400 million, accord- ing to Mr. Thomas. Other crops, too, suf- fered heavily. Even so, the South is taking this heavy blow in stride because it has emerged from the one-crop cotton system, which had destructive effects on both land itself and profits. Cotton's share of southern farm receipts fell from 46% in 1929 to 21% in 1946. In 1929 agricultural income was 65% above manufacturing income. The agricultural domination had about disappeared by 1948, amounting to only 10%. A more productive agriculture has been achieved, Mr. Thomas points out. Livestock can be found grazing in lush pastures all over the South. Forage plants, peanuts and sweet potatoes are now important crops and impoverished land is being built up by modern techniques. Thus a better balance between agriculture and industry has been achieved. Mechanical cotton pickers and flame cultivators are revolutionizing cotton farming and all agriculture is being similarly mechanized. While the South's industrial labor force increased 50% from 1939 to 1947, this average was a little under the rest of the nation. Significant, however, is the fact that the increase in wages paid was 274% and the value added by manufacture was 244%, both much greater than the national average. Since 1947 the increase in the South's in- dustrial labor force has been accelerated. The motorist moving along Southern highways will pass numerous trucks loaded with pine logs — plain, old yellow pine logs cut from trees that once were deemed a symbol of futility. These logs are the raw material for the fast-growing paper indus- try— mainly kraft paper for packaging. Even newsprint and other papers are coming out of the mills, and the brown bag and box are fast supplanting the burlap bag and wooden box in the movement of America's manufactured products. Chemical plants are springing up through the South, turning out fertilizer, fissionable materials, explosives, synthetic rubber, syn- thetic textiles, vegetable oils and dozens of other products. Where oil-drilling has failed, chemical plants have moved in to take ad- vantage of the salt and other minerals. Often whole communities have been built around these plants. Steel is an important industry, centered around Birmingham. New industries are arriving in parade fashion as the South's advantages are realized. Two atomic energy plants in the billion dollar category — Paducah, Ky., and Aiken, S. C. — are joining the Oak Ridge, Tenn., project. Here is a list showing some of the major plants built in the last few years in the nine states served by Southern Bell: ALABAMA — Anniston, GE tube plant, $6 million; ordnance depot expansion, $13 million. Decatur, Chemstrand nylon, $30 million. Huntsville, guided missile arensal expanded. Mobile, Mathieson Chemical, $11 million (salt domes found when oil drilling failed); Courtaulds Inc., rayon, $25 million; Ala. Power Co., $30 million steam plant; Geigy Chemical, insecticides, $1.25 million; Stauffer Chemical, carbon bisul- phide, $2.3 million. FLORIDA — Pensacola, Chemstrand ny- lon, $80 million; St. Regis Paper, $15 mil- lion. Extensive development of industries PER CAPITA INCOME % Increase 1939 1953 1939-53 Ala. $242 $1,043 331 Fla. 442 1,368 210 Ga. 290 1,184 308 Ky. 297 1,167 293 La. 354 1,249 253 Miss. 201 834 315 N. C. 308 1,097 256 S. C. 261 1,095 320 Tenn. 295 1,186 302 Va. 425 1,355 219 10 Southern States $312 $1,158 269 U. S. 539 1,709 217 5,000 WATTS 950 KC South C aroli na's Oldest Station SPARTANBURG, S. C. Page 46 • November 15, 1954 Broadcasting • Telecasting President, Gerber Baby Foods, says: "Babies, bless them, have a way of getting what they want. And in this thriving market area, parents can well afford to be indulgent. Business is constantly expanding . . . paychecks are sizeable — and retail sales show it. WOOD-TV's continuing expansion is the logical outcome of this sound, prosperous area development." FREMONT CITY . LIMIT I WOODIand-TV is big territory! There are lots of babies in WOODland-TV and nobody knows it better than Gerber's! Babies are their business . . . their only business. They cheerfully strain egg yolks, fruits, vegetables, soups, desserts — even meats — so youngsters everywhere can get off to a good, growing start. All this makes for a good, growing business • . . in an area where business as a whole is constantly expanding. WOOD-TV . . . first station in the country to deliver 316,000 watts from a tower 1000' above average terrain . . . gives you complete coverage of this thriving Western Michigan area. With WOOD-TV you get the prosperous small towns like Fremont; cities like Muskegon, Battle Creek, Lansing, Kalamazoo; and the pri- mary Grand Rapids market. For top re- sults, schedule WOOD-TV . . . Grand Rapids' only television station. WOOD-TV GRAND RAPIDS, MICHIGAN GRANDWOOD BROADCASTING COMPANY • NBC, BASIC; ABC, CBS, DuMONT, SUPPLEMENTARY • ASSOCIATED WITH WFBM-AM AND TV, INDIANAPOLIS, 1ND. • WFDF, FLINT, MICH., WEOA, EVANS VI LLE. 1ND. • WOOD-AM, WOOD-TV. REPRESENTED BY KATZ AGENCY Sroadcasting • Telecasting November 15, 1954 • Page 47 NEW COMMERCIAL YOU HAVE to see it to believe it. That tried and true, if slightly dog-eared maxim, applies so well to the amazing strength of Pyrex dinnerware that its maker, Corning Glass Works, and the agency, Max- on Inc., decided that demonstration would be the best sales approach. Obviously, that meant television. So, on Oct. 28, the Pyrex dinnerware line made its tv debut via a commercial spot on NBC-TV's Home show, selected because of its large feminine audience. The Pyrex spot, filmed by Transfilm Inc., will appear on Home 13 times in the current campaign, which runs to Dec. 17. To prove the durability of the Pyrex din- nerware, the commercial subjects it to pun- ishment beyond the scope of even the heav- iest-handed dishwasher. First a fragile look- ing teacup is used as a hammer to drive a three-inch nail into and through a two-inch board. The nail is then bent, with the cup still used as a hammer. Now it is straight- ened out again with the cup handle and finally, by pounding the cup against the point of the nail, it is driven back through the board. James H. Bierer, advertising and sales promotion manager for Pyrex, summed it up this way: "Our decision to enter televi- sion was based on the demonstratable quali- ties of our Pyrex dinnerware. It lends itself so readily to a factual and graphic demon- stration of its remarkable dual assets, beauty and durability." Sponsor: Corning Glass Works. Agency: Maxon Inc. Commercial producer for agency: Paul de Fur. Account executive: Gordon Hurt. Film producer: Transfilm Inc. Shown on NBC-TV Home (Mon.-Fri., 11 a.m.-12 noon) 13 times between Oct. 28 and Dec. 17. He drives it through bends it over straightens it out. in Jacksonville, Tampa, Orlando and Miami. GEORGIA — Jesup, Mengel Co. paper box, $20 million; Rayonier cellulose, $29 million. Marietta, Lockheed aircraft plant adapted to B-47 jet bombers. Rome, GE transformers, $25 million; Mead, paper, $20 million. Savannah, Union Bag & Paper, $25 million. Valdosta, National Container, $25 million. KENTUCKY— Brandenburg, Mathieson Chemical, $20 million. Calvert City, Air Reduction Corp., $10 million; National Car- bide, $10 million. Louisville, GE appliance, $32 million; International Harvester, $58 million. Paducah, atomic energy and steam plants, $900 million. LOUISIANA — Baton Rouge, Standard Oil, $25 million expansion; Ethyl Corp., $70 million expansion; Allied Chemical, $13 million expansion; Kaiser Corp., aluminum ore, $22.5 million; Gulf States Utilities, $35 million. Lake Charles, Cities Service-Con- tinental refinery, $100 million. Luling, Lion Oil, $30 million. New Orleans, Kaiser alu- minum, $150 million; Chrysler auto, $70 million; American Cyanamid, $47 million. Norco, Shell Oil, $30 million. MISSISSIPPI — Natchez, International Paper, $20 million; Johns-Manville fibre Page 48 • November 15, 1954 board, multi-million dollar plant. Pasca- goula, Ingalls Shipbuilding, $75 million for merchant vessels. NORTH CAROLINA — Wilmington, Riegel Paper, $20 million. Black Mountain, Oerlikon Tool, 2,000-employe plant. Ra- leigh, Westinghouse meter, $10 million. Spray, Union Carbon, $30 million. SOUTH CAROLINA— Aiken, H-bomb, $1.2 billion. Camden, DuPont orlon, $20 million. Rock Hill, Celanese, $40 million. TENNESSEE— Bristol, Sperry-Farragut guided missile, $25 million. Charleston, Bowater paper, $50 million. Chattanooga, DuPont nylon, $35 million; Wheeland gun plant, $15 million. Morristown, American Enka tire cord, $30 million. Concededly some heavy industry plants are highly mechanized and provide fewer jobs than smaller enterprises. At the same time they supply products that attract other industries, purchase raw materials from the area and use transportation and other serv- ice facilities. Progress is the order of the day in the South. There is foreign trade in New Orleans, Mobile, Miami and Norfolk; com- merce in Memphis; textiles, insurance and wholesaling in Charlotte; steel in Birming- ham; most every type of business and in- f dustry in Atlanta, a true aviation, rail, com- \ munications, manufacturing, financial and distribution center for the entire South; resort business in Miami, Tampa-St.Peters- burg, Orlando, West Palm Beach, Daytona Beach and a whole chain of other busy cities. New markets are developing; old ones ex- panding. Southern people no longer meet the novelist's standards. They live in the man- ner of Yankees and Westerners. The place is lively. Even the drawl is disappearing, along with some of the over-rated claims on behalf of what is loosely called "southern cookin'." The economy is highly stable. New in- dustries are coming — air-conditioning, plas-' tics, aviation, atomic energy, synthetic tex- tiles (Dacron, Nylon, Orion, etc). Living standards are rising. Tourist business is booming. Auto manfacturers are putting up assembly plants. Some areas are developing with explosive force — Florida grew 40% in a decade, and it's only the beginning. Atlanta, diversified and blessed like many southern cities with a salubrious climate, is getting within range of a million population. Miami, now 600,- 000 (metropolitan area), expects to reach a million in a few years. It is becoming a distribution center. New schools are going up everywhere, with many cities providing equal facilities for Negroes, though shabby structures are still found in some areas. The South is working out its difficult social problems, aided by the spread of wealth and tolerance. Out-migration of Negroes has been speeded by mechanized agriculture, acquisition of automobiles and general raising of the Negro educational and economic level. These have encouraged migration northward and westward, where prejudices are less severe. High birth rate of the 1940s will bring a record crop of marriageable young people by the end of this decade. This in turn will mean booms in housing and products asso- ciated with new family formation. Infant mortality has been lowered and life ex- pectancy raised. The Old South is giving way to a fresh, vigorous New South. Millions of families are buying good housing, autos and the other fruits of economic well-being. Southern cities are growing faster than the average U. S. metropolis. States are com- peting against states, cities against cities, to bring in new industries, and their aggressive community spirit is reaping rewards. The markets in the New South are new markets. Quoting Mr. Thomas: "Markets are a lot of people who need and want things." Southerners need and want things. More- over, they're able to buy them — from Win- ston-Salem to West Palm Beach; from Sa- vannah to Natchez. After several thousand miles of motoring through the South, it's easy to understand why southerners say: "The future belongs to the South." Broadcasting • Telecasting Announcing SPOKANE TWO Q Tl TELEVISION SCHEDULES TO TOP PREMIUM AVAILABILITIES READY TO CLOSE IN SPOKANE ON A GUARANTEED TIME BASIS REP RESENT ED BY EDWARD PC TR Y CO. 1NCORPORA TED KREM-TV on CHANNEL 2... 100,000 WATTS KREM-TV CHANNEL 2-On November 1st inaugurated continuous every- day operation with 1 0 hour schedules. New and different TELEVISION PROGRAMING is now being telecast over KREM-TV's facility by the north- west's newest, technically advanced station installation. A unique and unduplicated program structure brings top, proven theatre to the telescreens in the Spokane-Inland Empire market of the northwest. KREM-TV plays favor- ites—and is winning the rank of favorite. In the picture— and BIG— KREM-TV opens new access to the great Northwest Market and Spokane's top position as a primary TEST MARKET. For it, KREM-TV is the new, fluid, flexible, dynamic television vehicle for your promotion job. SPOKANE, WASHINGTON KREM-TV is owned and operated by LOUIS WASMER, northwest electronic pioneer and developer. KREM- TV is the television division of the Inland Empire and Spokane market's only complete TRILECTRONIC A. M. F.M.-TV installation. Broadcasting • Telecasting November 15, 1954 Page 49 TELEPHONE BINGO MAKES GOOD ON TV KTLA (TV)'S 'PLAY MARCO' IS THE NEWEST RAGE IN HOLLYWOOD BINGO — once an innocuous parlor game called Lotto and in its present incarnation a financial boon to innocent churches and charities or an instrument of professional gamblers, depending on one's point of view — has appeared on the television scene with a loud and noticeable bang. Initiator of video Bingo is The Caples Co., with Russell R. Rullman, vice president in charge; John Cody, account executive, and J. Patrick Cooney, radio-tv director, all of the Los Angeles office, jointly conceiving a version feasible for tv shortly after the Supreme Court decision upholding radio-tv giveaway programs. The Caples Co. carefully approached the FCC, the U. S. Post Office and the California Attorney-General's office for opinions on the legality of the program. All opined that the advertising firm's version, as outlined, was not a lottery. Play Marco, introduced on KTLA (TV) Hollywood last July as The Caples Co.'s initial presentation, sidesteps legal diffi- culties by not permitting the player to submit a consideration to play. To do this would constitute an illegal lottery. One interesting sidelight occurred during preparatory stages for Play Marco's Los Angeles debut. While planning to get the cards necessary to any version of Bingo into the public's hands, it was first suggested the forms be printed in local newspapers, to be cut out, filled in and mailed to the station. Attorneys dissuaded KTLA and The Caples Co. from this plan, pointing out that pur- chase of the newspaper, although not ex- pressly to obtain the Marco form, still con- stituted submitting a consideration to play the game. Under these conditions, Play Marco would be a lottery, the attorneys stated. As introduced in the Los Angeles metro- politan area, the game starts with the par- ticipant picking up his Play Marco forms from a market or store. He can obtain up to three forms, each printed in duplicate. He picks any combination of 125 numbers, filling in both halves of the form according Page 50 • November 15, 1954 By Leo Kovner to a pre-arranged pattern. Once filled, he tears the card along a perforation, sends one half to the station with his name thereon, and keeps the other half, on which he plays each Saturday night. At KTLA, the card is filed alphabetically by a corps of professional filing clerks, in an elaborate system broken down into 10,- 000 component parts. On the program, m.c. Jerry Lawrence picks the numbers, painted on 125 table tennis balls, as they are blown at random from a container into a trap by a jet of compressed air. Pretty Betty Han- son, a model employed by The Caples Co. to assist in all Play Marco promotions, marks the numbers on a master board as called. When a winner is possible, a series of tele- phone numbers is posted and the "fun" begins. The video form of Bingo depends on use of the telephone. Those who fill the cus- tomary row or diagonal must call in to actually win. When they get their call through, a filing clerk finds their duplicate card, checks it and declares a winner, if correct. However, most headaches accruing to both KTLA and The Caples Co. on Play Marco come from the mechanical difficul- ties in getting a call through to the station with a winner. Many participants have called in with only four numbers in a row, depending on chance to fill in the fifth num- ber before their call is completed. However, their cards have to be checked out, never- theless, and that takes valuable time from the real winners. Others will dial the first few digits of the posted numbers, reserving the last until they fill their row. But when enough peo- ple do this, though the call is not completed, the backlog can tie up an entire exchange. Still other drawbacks to telephonic com- munication include that minority which con- sistantly disregards pleas not to call in merely for instructions, and the usual quota of drunks and connoisseurs of feminine beauty, attempting to date Miss Hanson. All this contributes to congestion, with real win- ners often unable to get their calls through and claim their prizes. Despite 22 lines and an appropriate and different total of telephone numbers assigned to the program weekly by the Pacific Tele- phone and Telegraph Co., sometimes the congestion reaches serious proportions, as when a medical exchange was blocked. A new "level-hunting" system recently installed by the phone company has helped relieve the situation, but not entirely. Paradoxically, out-of-town callers (who, incidentally, must pay their own toll charges) have a better chance of winning than Los Angeles residents. An alert operator can spot and plug in on an available number, while a dialer must try again at a busy signal. KTLA and The Caples Co. have taken other steps to relieve the congestion. Now players are warned that if they do not have a winner when they complete a call, that particular card will be "jerked" for the rest of the evening's play. All drunks and mash- ers are curtly cut off by the operators and the perennial instruction-seekers are briefly told to write to the station for clarification. This has resulted in speeding up progress on the KTLA V/i hour Play Marco pro- gram from five or six games a night to double that number, which creates another problem for The Caples Co. The advertising firm supplies the prizes in the Los Angeles area, and since none is worth less than $200 (and the grand prizes — offered every fifth week — which have included a Studebaker, a mink coat and a trip to Paris, worth con- siderably more), with the increase in effi- ciency, the firm must budget more for prizes. However, The Caples Co. smiles gamely at PICTURE AT TOP: m.c. Jerry Lawrence calls a 'Play Marco" number while Betty Hanson, "Miss Marco," marks it on a master sheet. At left is the battery of telephones used to answer contestants' calls. Broadcasting • Telecasting Your FILMS and COSTS BOTH LOOK BETTER with the new VIDICON FILM CHAIN I I I I I I I I I Low first cost; low operating cost Operates unattended; frees studio manpower Photo-conductive tube Stable black level No shading correction required No back or edge lighting required Lowest "noise" level in television Easy to multiplex STATION OWNERS & OPERATORS Test this GPL chain in your station, with your projectors and monitors . . . your operating conditions. See for yourself its almost automatic operation, its quality with all types of film. No charge, no obligation. Just write, wire or phone. TWO MAJOR ADVANTAGES for station owners sum up the features of this new Vidicon Film Chain produced by GPL. First, it sets a new high for quality. Second, it saves dollars. And more dollars. It's built around a photo-conductive tube, with long-proven GPL circuits and construction techniques. It is compact, simple and rugged . . . easy to maintain, flexible for 4 or more multiplex com- binations. All your existing projectors, monitors, master monitor and standard racks can be used. A stable black level, and almost complete absence of spurious signals, eliminates the need of con- stant attention. You save man-hours that previously went into monotonous monitoring. This GPL chain has the lowest noise level in television. The grey scale reproduction is true. In all, with this GPL combination of both quality and economy, you can afford to retire your icono- scopes to slides. And, in equipping a new station, the GPL Vidicon is unmatched for value. .General Precision Laboratory INCORPORATED PLEASANTVILLE NEW YORK Write, wire -er phone for information Regional Offices: Chicago A SUBSIDIARY OF GENERAL PRECISION EQUIPMENT CORPORATION • Atlanta • Dallas • Glendale, California Broadcasting • Telecasting November 15, 1954 • Page 51 the additional outlay, expressing itself "hap- py to go along with the demand." Despite an almost unanimously bad press reception from local radio-tv editors, sta- tion, advertising firm and sponsor are happy with Play Marco results. "It's a merchandising dream," says John Cody, one of the creators. "It builds up store traffic better than anything we've ever found." KTLA enthusiastically points to the over one million cards currently on file, which presently require 26 file clerks (formerly 48) handling the still-incoming flow of Play Marco duplicates during the week. How- ever, only six are required to handle the files during the actual program. As for the Los Angeles sponsor, the Vic- tory Packing Co. (Thorofed Dog Foods) not only has renewed for a second 13-week cycle on KTLA, but is planning an inten- sive merchandising and promotion campaign around a new dog food, to be called Marco, shortly to appear on the market. Despite, or perhaps because of the im- pressive reception, all is not smooth sailing for Play Marco. Two separate suits, one for $500,000 and the other for $250,000, have been filed in Los Angeles Superior Court against KTLA and The Caples Co., charging infringement and plagiarism from similar programs. In reply, Klaus Lands- berg, station vice president and general man- ager, issued this statement: Legal Clearance "Before placing Marco on the air, we sat- isfied ourselves as to our legal rights therein. Regardless of any suit or threat of suit, we're still satisfied as to our rights." One Los Angeles housewife, unable to get her call through when she had a winner, appeared at the station personally. By that time another person had been declared the winner and the lady, very angry, has filed a complaint with the FCC and is threaten- ing legal action. But even more important than overt legal action has been the attitude of local Parent- Teacher Assns. and other civic groups to- ward the video form of Bingo. Several careful inquiries from these groups have apparently satisfied them that Marco pre- sents no moral temptation to children, both station and agency say. Here, the foresight of The Caples Co. has paid off. The agency placed the program on KTLA, in part, be- cause the station would give them a Satur- day time block too late for youngsters to be up, yet not too late in the evening for their elders. Also, The Caples Co. is aim- ing the program at an "older, settled crowd," who do not go out on Saturday nights, executives say. However, KTLA and agency replies to the preliminary inquiries have apparently satisfied the civic groups, because no com- plaint regarding Marco has ever been re- ceived on any official stationery. Now, KTLA and The Caples Co. both wistfully admit they had rather hoped for some con- troversy, since both felt sure of their posi- tions and believed a well-publicized skirmish might create more interest in the program. But perhaps the most persistent criticism of video Bingo has come from press corn- Page 52 • November 15, 1954 mentators, who charge that it does not constitute "entertainment." In a letter to Paul Price, Los Angeles Daily News radio- tv columnist and chief opponent of Play Marco, Mr. Rullman, another of the pro- gram's creators, replied to the charge. "... I think you will agree that the end- all of tv is not exclusively entertainment, any more than it is education, instruction, news and any other facet of tv program- ming. The medium has room for all. "The basic appeal of Marco is excitement — with a chance to win a prize through no greater effort than playing a little game that has held public interest for many years, in the home, at church and charity bazaars, county fairs, etc." Taking up other criticism of Play Marco, Mr. Rullman continued: "Because Marco does create excitement, viewers take a more personal and intense interest . . . than with most other programs. . . . You have happy winners, you have disappointed losers and you have a large MISS MARCO helps look up a few of the over one million cards on file during a program session. middle group who enjoy the contest for what it is, and keep its importance in proper focus. ". . . In spite of the fact that on every show we announce the rules — including em- phasis . . . that a Marco at home does not make you a winner until your card is checked out in the studio — we get a few people each week who do not understand the procedure, or who are not good sports about being 'also rans' . . . "Accusations run as follows: (1) The game is 'rigged'- — an obvious impossibility and without motive on our part. (2) It's impossible to get through on the phones — yet we are playing nine to 10 games a pro- gram (Mr. Rullman's letter was writtten in mid-September) and some games are com- pleted in less than four minutes. (3) The phones favor the local dialer — but the fact is that about 40% of our winners to date have been toll calls. "Many columnists have conjectured about the odds in the Marco game. These are not known exactly, since each player picks his own numbers; but mathematically, when five numbers are drawn, there is one chance in 53,150 that a Marco will be hit. If addi- tional balls are drawn, more winners will result. . . . The percentage of Marcos per game is 27. ... In 10 games, then, about 260 folks will be second-best in the race to the phone. And all but a few of these realize that it's all part of a game, and have enjoyed the program, win or lose. "So far, I've discussed the program's problems. What's the good side of Marco"! We feel it's good tv for a late hour, because it's a change of pace from the old movie routine. Production and talent stand up well for a local show. Prizes top anything ever offered before by a local station. "Do folks like Marco? Marco cards are coming back to us on an average of nearly 50,000 per week, currently. We receive over 1,000 letters per week, five-to-one com- mending the show, about 15% constructively critical and helpful, and about 5% blasting ' the program, which is about normal for most shows, even those of a less contro- versial nature." Under other names, Play Marco is spread- ing to other cities, through The Caples Co., for most part. Already started is Play Marko on KOVR (TV) Stockton, Calif., by Dall- man Co. (northern California Philco radio- tv set distributors) ; and Play Hi-Land on KUTV (TV) Salt Lake City, by the Hi- Land Dairy. At Salt Lake City, over 60,000 cards, entire stock on hand, were completely distributed in one week and a hurried call was placed for the remainder of a 500,000 card printing by the station and sponsor, The Caples Co. reports. On in 10 Markets Within a short time the advertising firm, which has syndicated but will not produce its form of video Bingo outside of Los Angeles, will have the game on the air in a total of 10 markets, including Chicago, Min- neapolis, Atlanta, Miami, Seattle, Reno and Fresno, agency executives announce. In other cities, a slightly different version of Play Marco may be presented, with pre- numbered cards supplanting the self-num- bered variety and helping to reduce costs. "We can eliminate much of the filing with- out the alphabetical filing," says Mr. Cody. Cost of the first 13 weeks on KTLA did run high, Mr. Cody admits, due to expen- sive props, the elaborate filing system and the process of learning. The second 13-week cycle will prove more profitable, he believes, with the props paid for and a lesser number of people required to present the show. Already, competitors have appeared on tv with other Bingo-type games. The Video Game reportedly has made its appearance on KOMO-TV Seattle, with three sponsors, Ocoma Foods Co., Milwaukee Sausage Co. and Arden Dairy Farms, distributing differ- ent-colored cards, one color for each spon- sor. Official Films, N. Y., introduced a film version called Tune-O to the tv industry in October. Bingo is definitely on the march in video these days. What effect the old parlor game of Lotto will have on television, and what effect television will have on Bingo, prom- ises to be one of the more interesting facets of the ever-changing medium during the forthcoming season. Broadcasting aui in.. uiw Key to S-million people in a 4-bilIion dollar market . . . It's the heart of America's dairyland, the center of Wisconsin's industry and finance . . . and WTMJ-TV is the only TV station blanketing the area! FIRST in coverage, programs, results . . . th a market that's always first I m ^mm^^ —■■ HHjHHHHHHBHflK WTMJ-TV facilities are unequaled in Wis- consin. Seven studios, mobile unit, and three microwave relay transmitters are available for use ... in the hands of Wis- consin's most experienced TV producers to serve the big Milwaukee market. Master technicians, operating the finest telecasting equipment yet developed, mean outstanding quality in WTMJ-TV telecasts. And 100,000 watts of power, transmitted from a 1,035-foot tower, provide better image for the 3,416,085 people (not count- ing Chicago) with a 90-mile radius. Product sales climb fast when WTMJ-TV is used. Year after year, results obtained by advertisers have kept WTMJ-TV first in scheduled advertising . . . first with local and national advertisers. One test campaign over WTMJ-TV will prove why! There's no substitute for WTMJ-TV EXPERIENCE St • with seven years on-the-air experience in television. • to transmit network color programs in Wisconsin. • to originate local color broadcasts in Wisconsin. • in the homes and hearts of the people of Wisconsin. WTMJ-TV is the only television station in Wisconsin that blankets this entire market for advertisers. The station is on the air more than 115 hours per week . . . presenting local and basic NBC-TV network programs. Due to audience and demand, WTMJ-TV pre- sents more programs than any other Wisconsin television station. X broadcasts in Wisconsin. I \ \ (* M ^ M QMHEL 4 the people ot w.sconsin. The Milwaukee Journal Television Station Represented nationally by HARRINGTON, RIGHTER AND PARSONS, INC. New York • Chicago • San Francisco WTMJ- tROADCASTING • TELECASTING November 15, 1954 • Page 53 RELIGION ON THE AIR ABILENE CHRISTIAN'S FINDINGS ABOUT RELIGIOUS PROGRAMMING MORE THAN HALF of all time devoted to religious programming by U. S. radio stations is sponsored by religious organiza- tions, whereas less than a third of religious time on tv is commercial, according to a survey of religious broadcasting made by the Radio Division of Abilene Christian College, Abilene, Tex. The radio figure is perhaps more signifi- cant than that for tv, since the college ques- tionnaires, sent to 3,412 am, fm and tv stations, were returned by 717 am and fm stations but were answered by only 23 of the nation's tv broadcasters. Highlights of the survey's findings are: • Radio stations devote, on the average, 5 hours, 48 minutes a week to religious programming, of which four-fifths is local, one-fifth network. The tv station average is 37 minutes of religious programs a week, three-fifths local, two-fifths network. • Combination of preaching and music, the type of program most frequently used by religious organizations in both radio and tv, is the most effective kind of religious programming in the opinion of radio station executives, but tv broadcasters ranked these programs second to dramas in impact. • Straight preaching, second in point of use in radio, was ranked eighth in order of effectiveness by radio broadcasters. This type of religious program is much less used in tv and the tv stations responding to the survey gave it no votes as the most effec- tive program type. • Baptists make the greatest use of radio time (16%), according to a breakdown which shows Catholics second (9%), Luth- erans third (7%), Methodists fourth (6%), Presbyterians fifth (5.5%) and the other faiths following. A majority of tv stations reported using a rotation system to give a fair distribution of time among the various religious groups. • A total of 446 stations (am, fm, tv) or 60% of those answering the question- aires, indicated that their local ministerial alliances arranged their religious programs. Negative answers came from 35%, the rest giving no indication. on the use list but eighth on the effectivel ness list, with drama and music standing high on both lists. "Broadcasters ranked the broadcasting ofj services comparatively high as an effective] type of broadcasting, but it was close tea the bottom of the list of programs being broadcast," Mr. Perry says. "Religious news is high in actual use, but broadcasters rank it down as an effective type of program." HOW MUCH IT'S USED AM & FM AM & FM TV TV Hours % of Total Hours % of Total Sustaining time 1870 45 10 70 Commercial time 2148 51 4 30 No indication 163 4 Local origination 3289.5 79 8.5 60 Network origination 801.5 19 5.5 40 No indication 90 2 Commenting on the correlation between the tables showing the comparative extent to which each type of religious program- ming is used on the air and the effective- ness rating given it by stations, Lowell G. Perry, director of Abilene College's Radio Division, points out that "the preaching-and- music program was the first choice on both tables" and calls attention to the fact that "686 of the stations use this type but only 255 believe it is the most effective type of program." Straight preaching, he notes, was second Mr. Perry also calls attention to "the large number of stations utilizing a variety of different types of programs rather than just one or two." The use table, he points out, "shows that eight different types of ; programs are being used rather extensively." "In television," he reports, "preaching- and-music ranked the highest as the type of program used but it was lower in effec- tiveness. Music, drama and children's pro- grams ranked high among the programs being used, but drama was rated as the most effective." WHAT IS BEING USED AM & FM Type No. of Sta. Preaching & Music 686 Straight Preaching 364 Music 293 Drama 248 Religious News 172 Children's Program 119 Question & Answer 84 Discussion 72 Interview 47 Women's Program 21 Services 1 9 Bible Reading 2 Bible Study 2 Observing Rel. Holidays . Page 54 • November 15, 1954 AM & FM % of Total 96 50 40 33 23 17 12 10 7 3 3 .02 .02 No TV of Sta. 8 2 6 5 1 4 2 2 2 TV of Total 57 14 42 35 7 28 14 14 14 21 28 WHAT BROADCASTERS WOULD PREFER Type Preaching & Music Drama Music Discussion Services Children's Program Question & Answer Straight Preaching Religious News Interview Women's Program Bible Reading Bible Study AM& FM No. of Sta. 255 135 44 21 15 12 14 10 8 2 2 1 1 AM & FM % of Total 35 19 6 3 2 2 2 1 1 .02 .02 .01 .01 Broadcasting TV No. of Sta. 2 4 1 1 2 TV of Total 14 28 7 7 14 Telecasting A new kind of news program for new TV profit for your station ! FULTON LEWIS, JR. _ "invented" the cooperative news program for radio 20 years ago. Broadcasting 5 nights a week on MBS, the world's largest network, he has long been hailed by listeners and stations alike as (A) the most widely heard and (B) the most heavily sponsored commentator in the co-op news field. FULTON LEWIS, JR., ! has now developed an unique format for co-op TV ne ws— designed expressly to bring substantial new advertising revenue to individual TV stations, market by market. Programmed to assure lively viewer-interest, and priced to provide solid profit for your station. In his new format for television, Fulton Lewis, Jr., plans a feature news show which will supplement your daily news programs. It will bring Mr. Lewis' acute perceptions to bear on the big news stories of the week. It will widen the perspective on national and international events, with the kind of research and reportorial treatment that are only possible in a once-a-week commentary. who make news in government is probably wider than any other man's. In his programs he will feature government experts, legislators, men whose names are news and whose acts are history. Each edition of the FULTON LEWIS, JR., television show will be 15 minutes for once -a- week presentation. Each will be made and rushed to you warm from the studio. It's a revolutionary new approach to network quality TV for local sponsorship, and one that will pay off in heightened viewing and sales response. The series will start in January, 1955, so it's time right now to get the franchise for your market. You can get a sample film and complete information, including low cost in your market, by sending in this handy reply card today: ADVERTISERS & AGENCIES (Continued from page 36) to continue to underwrite the spectacular. Meanwhile Swift & Co., through J. Walter Thompson Co., New York, purchased Friday the NBC-TV time period vacated by Sunbeam, effective Jan. 8. Swift will sponsor a new show starring Horace Heidt in the half-hour Saturday night period. Plymouth cars, through N. W. Ayer & Son, Philadelphia, has been unhappy with the rat- ing of That's My Boy, Saturdays, 10-10:30 p.m. EST on CBS-TV and will drop the pro- gram in January. Meanwhile the agency is shopping about for a program to replace it. Kudner's Fuson Dies; Public Relations V. P. SAMUEL D. FUSON, 64, vice president of Kudner Agency, New York, died Nov. 4 at Hunterdon Medical Center, Flemington, N. J., after a lingering illness. He entered the public relations field in 1930 when the late Arthur Kudner offered him the job of director of public relations of Erwin, Wasey & Co., of which Mr. Kudner was presi- dent. When Mr. Kudner formed his own agency in 1935, Mr. Fuson became the first vice presi- dent in charge of public relations of a major advertising agency. He was active in establishing the ethics of the public relations profession, and in 1945 served as president of the National Assn. of Public Relations Counsel, which later became the Public Relations Society of America, of which he was a director. He was vice chairman of the Public Rela- tions Committee of the New York Red Cross, a member of the Flint Country Club, Flint, Mich.; Recess Club, Detroit; National Press Club, Washington; Saints and Sinners; Over- seas Press Club, and a director of the Advertis- ing Club of New York. 'Digest' Buys Blair Plan PURCHASE of John Blair & Co.'s national saturation group plan, covering all Blair-repre- sented radio stations, by Reader's Digest was announced last week by Robert E. Eastman, executive vice president of Blair. The schedule consists of 24 cne-minute participations weekly in local programs on all Blair stations beginning in January 1955. Previously the group plan has been sold to American Safety Razor and Cadillac Motor Car Co. The agency placing the Reader's Digest campaign is Schwab & Beatty, New York. DuM. Tries Direct Mail DETAILED and costly direct-mail pro- motion experiment is underway in New Jersey to stimulate customer interest in DuMont tv receivers. Last week, one million and a quarter pieces were mailed out, to reach every family living in the 14 counties of the state serviced by Du- Mont New Jersey Inc., the area's Du- Mont distributor, underlining DuMont's giveaway offer of a framed reproduction of Norman Rockwell's "Their First Tele- vision Christmas." The copy stresses the value and quality of the DuMont re- ceiver. Postage alone for the campaign is ex- pected to run over $20,000, spokesmen said, and the distributor's total bill will probably hit the $50,000 mark. NL&B Expands N. Y. Office; Vice Pres. Mitchell Is Head EXPANSION of its New York operation along the same lines as its Chicago headquarters, with Frederick A. Mitchell heading up the unit as vice president, was announced Monday by Needham, Louis & Brorby. The move was attributed to increased adver- tising business, including the new Monsanto Chemical Co. Plastics Div. (All detergent) ac- count effective Jan. 1. Agency's radio-tv billings are expected to approximate $12 million this year, NL&B reported, noting that heretofore the New York staff has functioned primarily to service broadcast clients. Present quarters will be expanded at 730 Fifth Ave. to accommodate an enlarged roster to be staffed mainly from Chicago office per- sonnel. Among those being transferred, along with Mr. Mitchell, is William P. Bager, copy writing group chief. Richard L. Eastland will continue in New York as radio-tv director. Gruber to Kletter Assoc. HERBERT GRUBER, chief timebuyer of Cecil & Presbrey, New York, has been named business manager of the radio and television department of Edward Kletter Assoc., Mr. Kletter, presi- dent, said last week. As business manager, he will be concerned chiefly with the buying of all radio and tv time and the execution of all contracts. SPOT NEW BUSINESS Blue Bird Potato Chips Co., Oakland, Calif., starts jingle spot announcement campaign on seven northern California radio stations, with 850 spots during December. Agency: Mottl & Siteman Adv., L. A. Scudder Food Products Inc., Monterey Park, Calif., starts jingle spot announcement cam- paign on eight southern California radio sta- tions, with 850 spots during December, starting Dec. 1. Agency: Mottl & Siteman Adv., L. A. NETWORK RENEWALS Allis-Chalmers Mfg. Co., Milwaukee, to spon- sor for sixth consecutive year full-hour telecast on NBC-TV of International Live Stock Ex- position from Chicago's International Amphi- theatre, Nov. 30, 3-4 p.m. EST. Agency: Beit S. Gittins Adv., Milwaukee. AGENCY APPOINTMENTS Lucy's of Hollywood (women's wear outlet) ap- points John M. Kemp Adv., same city, with Mr. Kemp as account executive. Radio spot campaign will be used. Scheider Brewing Co., Trinidad Colo., appoints Jimmy Fritz & Assoc., Hollywood. Radio-tv spot announcement campaign is planned. Mennen Co. (Mennen lather and brushless shaving creams), Morristown, N. J., appoints McCann-Erickson, N. Y., effective Jan. 1. Cargill Inc., Minneapolis, additionally appoints its agency, Bruce B. Brewer & Co., same city, for Drying Oils advertising. Regal Shoe Co., Whitman, Mass., appoints Doyle Dane Bernbach, N. Y., effective Jan. 1. Gunther Brewing Co., Baltimore, appoints Bryan Houston Inc., N. Y., for Gunther Premium Dry Beer and Gunther Old English Ale. A&A PEOPLE R. E. Oshorne, vice president and general man- ager, Knudsen Creamery Co., L. A., appointed president, succeeding Thomas R. Knudsen, firm's founder, who was elected chairman of board. Alfred J. Seaman, vice president and creative director, Compton Adv., N. Y., elected to board of direc- tors. Lawrence D'AIoise, copy supervisor, Benton & Bowles, N. Y., to Dancer- Fitzgerald - Sample, same city, as vice president and copy supervisor. MR. SEAMAN Cliff Hosking, act- ing chairman, L. A. office executive committee, Abbott Kimball Co. of Calif., named vice president. Russ Raycroft, radio-tv account supervisor, Dancer - Fitzgerald - Sample, N. Y., to Robert W. Orr & Assoc., same city, as vice president in charge of radio-tv, succeeding Louis L. Ergmann, who has resigned. Roy C . Lochten, media director, Arndt, Preston, Cha- pin, Lamb & Keen, P h i 1 a . , appointed member of agency's MR. RAYCROFT operating committee. Broadcasting Telecasting Janet Schuster to Ad Fried Adv. Agency, Oak- land, Calif., as media director; L. G. Mender- shcusen to agency in charge of premiums, pro- motions and contests; Phil J. Martinez to agency as manager, S. F. office. Charles E. Darwent, formerly advertising di- rector, Tru-Ade Inc., Chicago, appointed ad- vertising manager of Converted Rice Inc., Houston, Tex. Jack Davidson, West Coast publicity director, Dodge Truck division account, Ross Roy Inc., Hollywood, to McCann-Erickson, L. A., as account executive; Charles Powers, executive tv-radio producer, Dancer-Fitzgerald-Sample, N. Y., to McCann-Erickson, N. Y., as director in charge of commercial production; Buell A. Patterson, public relations director, Pan Amer- ican-Grace Airways Inc., N. Y., to agency in public relations capacity; Betty Clements, for- merly in management-research capacity, Sher- man & Marquette, N. Y., to McCann-Erickson, L. A. Alvin Erickson to Campbell-Mithun Inc., Chi- cago, as account executive. William Shartel, formerly with Rogers & Smith, Chicago, to Rutledge & Lilienfeld Inc., same city, as account executive. Jeremy D. Sprague, Compton Adv., N. Y., to Cunningham & Walsh, same city, as timebuyer. H. Jeff Forbes, vice president and producer-tv consultant, Productions on Films Inc., Cleve- November 15, 1954 • Page 55 ADVERTISERS & AGENCIES - land, appointed executive director, motion pic- ture and television studio, Cabell Eanes Inc., Richmond, Va. Leslie C. Bruce Jr., former account executive, Kastor, Farrell, Chesley & Clifford Inc., N. Y., to Purex Corp. Ltd. (bleaches), L. A., as as- sociate advertising manager. Jay Bottomley, tv producer and director, Young & Rubicam, Hollywood, named consulting su- pervisor for daytime tv programming. Reginald Whitson, Chicago sales office, War- ner Electric Brake & Clutch Co., Beloit, Wis., appointed government liaison engineer with of- fices in Washington. Jane Hite, copywriter, Calkins & Holden Inc., L. A., to Geoffrey Wade Adv., same city, in similar capacity. FIILM MCA NEGOTIATIONS FOR UTP REPORTED Unconfirmed reports say Gross- Krasne would stay in field but sell films to MCA. NEGOTIATIONS were reported in progress last week between the Music Corp. of America and United Television Programs under which MCA would purchase UTP and acquire its large catalogue of tv filmed shows. A spokesman for UTP in New York said he had heard reports of such negotiations but could not corroborate them. Reports circulat- ing were that Gross-Krasne, which acquired UTP last winter, would continue in the tv film production field, but would sell its tv film NEW ORLEANS PATIO PARTY — but where are the people? They're listening to WDSU's "Top Twenty," for this is the highest-rated local afternoon show in New Orleans. And it not only entertains — it sells products. "Top Twenty" is typical of WDSU's top-flight programming. Time and time again, we have proved to the satisfaction of spon- sors that our programs not only entertain well, but sell well. Why not ask us about them? WDSU NEW ORLEANS — VITAL TO THE SOUTH'S BIGGEST MARKET Page 56 • November 15, 1954 output to MCA. UTP properties include Lone Wolf, Mayor of the Town, Where Were You?, Waterfront, Rocky Jones, The Ruggles, Counterpoint, Heart of the Citv, Royal Playhouse and other products. MCA's television division syndicates Man Behind the Badge, Long John Silver, Abbott & Costello, Biff Baker, City Detective and 200 half-hour dramatic anthology films under the title of Famous Playhouse, among others. AAP TELEVISION-THEATRE PLANS TOLD BY HYMAN Extensive distribution and pro- duction contemplated by new firm, which intends to oper- ate on a world-wide basis. OPERATIONS of the recently-organized Asso- ciated Artists Productions, New York, encom- passing the distribution for television of filmed series and a large catalogue of feature films, as well as production and distribution of pic- tures for theatrical showing, were outlined at a trade news conference last week by Eliot Hy- man. AAP president. Mr. Hyman said that AAP has available for television a package of 56 feature films, plus 89 half-hour and 100 quarter-hour programs of the Candid Camera series, with Allen Funt; 39 Johnny Jupiter half-hour shows; Sherlock Holmes series of 12 feature-length films starring Basil Rathbone and Nigel Bruce, and 199 Mono- gram pictures, with the latter product earmarked initially for showing in foreign tv territories. Mr. Hyman said that AAP also has acquired 83 Spanish feature films and 40 German pro- ductions that currently are in the process of being dubbed into English for tv release. WOR TV Buys the 56 The package of 56 feature films, Mr. Hyman pointed out, already has been sold in New York to WOR-TV [B»T, Nov. 8]. He noted that many of them are still in theatrical runs and cannot be shown on tv until Jan. 1 or Nov. 1, 1955. Associated Artists Productions currently will concentrate its production activities in television to the Douglas Fairbanks Presents tv filmed series, Mr. Hyman said, but probably will branch out to other activities in the future. AAP will handle for distribution the entire output of films from the Fairbanks series. The main offices of AAP have been estab- lished in New York at 345 Madison Ave. Mr. Hyman said he is in the process of setting up offices in Los Angeles and Chicago. Officers of AAP, in addition to Eliot Hyman, are Kenneth Hyman, vice president, and Samuel Haims, controller and treasurer. Department heads of the new organization, as named by Mr. Hyman, include Jacques Kopfstein, general sales manager in charge of domestic distribu- tion for television and theatrical fields; Norman Katz, sales manager of foreign distribution for television and theatre, and Herbert Richek, chief of the booking department and office manager. Mr. Hyman disclosed plans for an extensive advertising and promotional campaign. Adver- tising phases will be handled by Monroe Green- thai Co., New York, and the public relations aspects by Albert Margolies & Co., New York. Mr. Hyman voiced the belief that his organi- zation is the first to be formed to handle distri- bution of films for both television and the the- atre on a large scale. He expressed the view that this dual function was not incompatible, pointing out that feature films will not be re- leased for tv until they have out-lived their theatrical usefulness and value. Broadcasting Telecasting mm NARROW it DOWN Yes, narrow it down! Narrow down the reasons why people listen to a cer- tain favorite radio station! You'll find every time that years' long habit brought about through their reception of better programming, local and national, a powerful signal, and a feeling of personal friendship for, and pride in, that particular station are the real and powerful reasons why. These are the reasons more people listen more of the time to KVOO than to any other station in Oklahoma's No. One market ! That's also why experienced advertisers always insist on using KVOO for maximum results at lowest per listener cost. KVOO has served the South- west since 1925. Now on the air 24 hours per day with top local and NBC network programs. RADIO STATION KVOO 50,000 WATTS N6C AFFILIATE EDWARD PETRY AND CO., INC. NATIONAL REPRESENTATIVES OKLAHOMA'S CREATEST STATION TULSA. OKLA Broadcasting • Telecasting November 15, 1954 • Page 57 H ARE THE STATION! NATIONAL SPOl REE & JrETER INC. Pioneer Station Representatives Since 1932 NEW YORK 444 Madison Ave. Plaza 1-2700 CHICAGO 230 N. Michigan Ave. Franklin 2-6373 DETROIT Penobscot Bldg. Woodward 1-4255 ATLANTA Glenn Bldg. Main 5667 FT. WORTH 406 W. Seventh St. Fortune 3349 HOLLYWOOD 6331 Hollywood Blva. Hollywood 9-2151 SAN FRANCISCO Russ Building Sutter 1-3798 ?OR YOUR RADIO CAMPAIGN . . . EAST, SOUTHEAST WBZ-WBZA Boston Snrinp^f if*5H NBC WGR W VJ XV Rnffaln ^ nno KYW Philadelnhia NBC SO 000 KDKA Pif t^nn rcrri L ILL JkJLlL tLLl ^n nnn WFRT ^ Vf"d 1 C A ^ nnn wcsc Charleston, S. C. CBS 5,000 VWKT VV lo A 1V1DO «; nnn VV7TC VV Ij VRf IN 1JL ^ nnn WPTF Raleigh — Durham NBC 50,000 WDBJ Roanoke CBS 5,000 MIDWEST SOUTHWEST VY/I-TO ucb ivioincs MRP en nnn \\70r" L/dvcnpun MRP c nnn W UoiVl l^uiuin — ouperior c nnn VV7F4 AV VV .L//V X Fargo e nnn wowo Fort Wayne NBC 50,000 WIRE Indianapolis NBC 5,000 KMBC-KFRM Kansas City CBS 5,000 KFAB Omaha CBS 50,000 WMBD Peoria CBS 5,000 KFDM Beaumont ABC 5,000 KRIS Corpus Christi NBC 1,000 WBAP Ft. Worth— Dallas NBC-ABC 50,000 MOUNTAIN AND WEST KDSH Boise CBS 5,000 KVOD Denver ABC 5,000 KGMB-KHBC Honolulu — Hilo CBS 5,000 KEX Portland ABC 50,000 KIRO Seattle CBS 50,000 FILM Tv Tic Tac Toe Sold In 22 Markets, NTA Says GIVEAWAY contest titled Tv Tic Tac Toe offering prizes worth $1 million has been set in 22 markets to date, National Telefilm Assoc., New York, sponsor of the contest, announced last week. Sales were made during the first month the contest was available to local sta- tions, NTA Executive Vice President Oliver Unger said. He also revealed that negotiations for the contest in 118 other markets are cur- rently underway. When the contest was announced, it was designed for broadcast on local stations in 100 markets. If it is set in more markets, 33 originally planned prizes will exceed the $1 million mark. A large-scale promotion preceded the contest campaign and is still being carried on by NTA. Last week, the film company mailed 2,500 giant promotional pieces. Previously the firm has mailed more than $1,800 in actual cash plus imitation million dollar checks. Telemat Exhibits Tv 'Mat Service7 Technique AN ADAPTATION of the newspaper "mat service" technique to tv was demonstrated last week by Telemat, Beverly Hills tv film produc- tion firm. A library of 40 fully-animated 10- to-20 second "open-end" spot announcements were exhibited. Spots are complete with music and sound effects, and sponsor messages can be in- corporated in both video and audio portions. For audio, the sales message can be delivered live, on acetate pressings or by tape recording. Telemat, founded by Alan Wise and Don Gertsman, plans to supply stations through- out the country with rotating spot libraries capable of adaptation to any advertising need. Stations will not be charged for libraries until a spot is sold, then charges will be based on use frequency. Basic sponsor cost was set at $60 for six weeks use, a firm spokesman stated. Other exclusive Telemat services and features include a staff available for story board work and consultation on special cartoons, as well as guaranteed copyright protection and area exclusivity for a 13-week minimum period. The firm announced sale of four spots since the service's introduction: to Los Angeles Downtown Businessman's Assn., for $10,000 Christmas tv promotion starting Dec. 6; KCOP (TV) Hollywood, for station identification; Robert C. McDavid political campaign for California State Board of Equalization, and Thrifti-Lux Cleaners, Los Angeles. KTLA (TV) Purchases 39 Theatrical Films PURCHASE of 39 recent theatrical films at KTLA (TV) Hollywood, including three British pictures not yet shown in movie thea- tres locally, was announced by Klaus Lands- berg, station vice president and general mana- ger. Unusual plan calls for simultaneous show- ing of these British films, all released this year, b"th on tv and in local theatres. Films are "Green Scarf" with Michael Redgrave, Ann Todd and Leo Genn; "Those Who Dare", with Akim Tamiroff, and "An Inspector Calls," with Patricia Neal and Alistair Sims. However, no definite theatrical bookings have been an- nounced as yet. Other films, both American and British, in- clude "Pandora and the Flying Dutchman," "The Winslow Boy," "The Scarf," "Park Row," "Duffy of San Quentin" and "Algiers." Partial breakdown shows 7 features in the block were released in 1953, 10 in 1952, 10 in 1951 and 6 in 1950. The station purchased the 39 films from As- sociated Artist Productions Inc., New York. Details of the deal, including the price and number of showings, were not available. Films are slated for Sunday night showing starting Dec. 5. NBC Film Adds 3 Salesmen NBC Film Div. has added three new salesmen to the staff, according to lohn B. Cron, national sales manager. Edward Quincy Adams, assistant advertising manager for Standard Rate & Data Service, and Robert D. Ingwerson, sales rep- resentative for the Borden Co., move to the film division's Chicago office. lules V. Arbib, Eastern sales supervisor for Permabook Div., of Doubleday & Co., has been added to the New York sales staff. Mr. Adams replaces Tom Shull, now presi- dent of Inland Broadcasting Co. and general manager of WTOM-TV Lansing, Mich. John Burns, recently appointed administrative sales S"o°rv;sor for NBC Film Div., is succeeded by Mr. Ingwerson. FILM SALES Ziv Television Programs Inc., international div., reports renewal of Favorite Story by General Electric Co., Schenectady, N. Y., on CMQ-TV Havana, Richard Hudnut & Co., N. Y., over XEW (TV) Mexico City; and Yes- terday's Newsreel by American Airlines, N. Y., "LET US GIVE THANKS" Once again, the simple words, "Let us give thanks," are guided upward by pointing church spires. Once again the labor of Kansas farm families has been rewarded far beyond all expectations. We at WIBW enjoy a double share of this Tlianksgiving joy. First, as farmers ourselves; and sec- ond as a long established friend and welcome daily visitor into the homes of these farm families. We are human enough to derive our greatest pleasure from this en- viable listener relationship and pledge ourselves to its continuance. Gen. Mgr., WIBW and WIBW-TV, Topeka KCKN, Kansas City Page 60 • November 15, 1954 Broadcasting • Telecasting RIDES AGAIN Lone Ranger thunders across the ABC-TV channels . . . sponsored by General Mills In its five fabulous years on television, this program has won award after award, and has an audience in the millions. The fiery horse, the faithful Indian friend Tonto, and the Masked Man himself have been renewed again and again by their pleased sponsor, General Mills. You're in smart company on ABC -TV American Broadcasting Company (gripping IDrama Made-in-Britain thriller, "The Vise," makes hit on ABC The welcome mat is out for an old sponsor and a new show. The show is "The Vise". . . an intriguing series which introduces some fresh British talent. Sponsor: Sterling Drug Company for Bayer Aspirin and Phillips Milk of Magnesia, old friends again demonstrating confidence in ABC. You're in smart company on ABC-TV American Broadcasting Company FILM over XEW. Westinghouse Electric Corp., Pitts- burgh, has purchased Mr. District Attorney for WKAQ San Juan, P. R. Ziv also has sold Favorite Story, Cisco Kid, Boston Blackie, Mr. District Attorney, The Unexpected and Yester- day's Newsreel to Radio Difusora Nacional de Colombia, government station in Bogota, Colombia. Motion Pictures for Television, N. Y., has sold 149 cartoons created by Walter Lantz Produc- tions, Hollywood, for Universal-International Pictures, Universal City, Calif., to KNXT (TV) Hollywood, including 92 "Oswald the Rabbit," 12 "Willie Mouse," 13 "Pooch the Pup" and 11 "Meeny, Miney and Moe" productions. M & A Alexander Productions, Hollywood, has leased "Secret Command," "Tender Years," and "Black Beauty" feature films to WNBK (TV) Cleveland and WPTZ (TV) Philadelphia. RANDOM SHOTS Bonded Tv Film Service Inc., firm which pro- vides nationwide film shipping facilities for tv stations, has announced opening of branch office in Dallas, Tex. Company also has offices in N. Y., Chicago and L. A. Allied Television Productions formed at 7 W. 44th St., N. Y., by Martin M. Colby, former account executive, WOR-TV New York, for tv program packaging and production. Lone Ranger Inc., Beverly Hills, Calif., ap- points Henry G. Saperstein & Assoc., Chicago, as merchandise directors. FILM PEOPLE David Savage, director of film procurement. NBC, appointed to newly-created posi- t i o n , director of station relations, Guild Films Co., N. Y. Harris Katleman, di- rector, tv literary dept., MCA Agency, Beverly Hills, Calif., to Goodson-Todman Inc. (tv film produc- tion), N. Y., as head of firm's Hollywood video production and charged with securing new properties and writers. Reinald Werrenrath Jr., tv producer, NBC Chi- cago, resigned Nov. 1 to become independent tv film producer. WHO PRODUCES IT? WHO SELLS IT? see the MR. SAVAGE TRADE ASSNS. TV'S COMPLEXITIES CITED AT GMA MEET Importance of medium as sales tool is cited at Grocery Manu- facturers Assn. convention by A. C. Nielsen, who adds that care should be exercised in planning its use. TELEVISION can be an important sales tool for the food manufacturer, but nevertheless may upset "the best-laid plans for advertising coverage," Arthur C. Nielsen, president of A. C. Nielsen Co., told a session at the 46th annual meeting of the Grocery Mfrs. Assn. last week in New York. The three-day meeting ended Wednesday. Among the characteristics of tv cited by Mr. Nielsen as leading to "serious problems" in ad- vertising coverage were: variations in tv set ownership in the U. S., ranging from 41% in the South to 86% in the Northeast; limitations on ability to buy time on stations in all cities; variations in the audience reached from one city to another, and differences in the number of stations with which an advertiser must com- pete in each city. Additionally, Mr. Nielsen said, television has had the effect of creating "disturbing variations" in coverage by radio program. He referred to Nielsen Radio Index facts on an "important" evening network radio program, showing that "impacts" (minutes delivered per week, per 1,000 radio homes) ranged from 59 in the Northeast to 159 in the Pacific. Mr. Nielsen said this "jig-saw puzzle of enormous complexity" can be solved, point- ing out that "reasonably uniform market cover- age has been achieved by a skillful combination of network tv and network radio." In many cases, he said, the solution requires extensive use of local or spot tv and/or local or spot radio. "Take my word for it that this is a research problem of a most difficult nature," Mr. Nielsen declared. "The general failure to solve it is suggested clearly by the fact that when the Advertising Research Foundation polled its members, seeking advice as to what research projects were deemed most acute and most ur- gent, "top priority" was given to this problem of tv and radio audiences in local markets. Production Trend Reversed As part of a panel exploring the meeting's theme of "Broadening Tomorrow's Market," Marion Harper Jr., president of McCann-Erick- son. New York, discussed the role of advertising in the achieving of this objective. He recom- mended that food manufacturers reverse the trend of producting a product and sending it to stores for sale, by starting with the consumers and finding out their special preferences and their buying potential for a particular brand. Similarly, Mr. Harper said, the modern ad- vertising agency can help the manufacturer by serving as a "marketing agency" as well as an advertising agency. He urged "market-minded" management to call on the modern agency for assistance. An executive panel discussing the question of "what will help the grocery industry to broaden tomorrow's market?" expressed confidence in the ability of advertising, including radio and television, to heln "put over" ne:v products. It was pointed out by several participants that there is "no cheaper way" to sell goods than through advertising. The panel consisted of Clarence Francis, former chairman of the board of General Foods Corp., chairman; John Fox, president, Minute Maid Corp.; Ned Fleming, president, The Fleming Corp.; Paul S. Gerot, president, Pillsbury Mills Inc.; O. E. Jones, executive vice president, Swift & Co.; C. P. McCormick, president, McCormick & Co.; G. C. Pound, president, Kraft Foods Co.; W. H. Vanderploeg, president, Kellogg Co., and W. Howard Chase, partner, Salvage, Lee & Chase. Paul S. Willis was re-elected president of GMA at the closing session on Wednesday. Other officers chosen were Mr. Gerot, first vice president; Mr. Vanderploeg, second vice presi- dent and Walter S. Shafer, vice president of Armour & Co., third vice president. William A. Dolan, president of Wilbert Products Co., New York, was re-elected sec- retary, and B. E. Snyder, vice chairman of the board of the H. B. Davis Co., Hoboken, N. J., was re-elected treasurer. H. Russell Burbank, president of Rockwood & Co., Brooklyn, was named chairman of the finance committee and Robert B. Smallwood, president of Thos. J. Lipton Inc., Hoboken, was elected chairman of the public affairs committee. Charles W. Dunn of New York was re-appointed as general counsel. New members of the association's board of directors are: Joel S. Mitchell, president of Standard Brands Inc., New York; W. M. Rob- bins vice president of General Foods Corp., White Plains, N. Y.; R. Newton Laughlin, president of Continental Baking Co., New York; Jule P. Miller, vice president of the Pet Milk Co., St. Louis; R. E. Lambeau president of Larsen Co., Green Bay, Wis.; A. Q. Petersen, president of Wesson Oil & Snowdrift Co. New Orleans; John N. Curlett, executive vice presi- dent of McCormick & Co., Baltimore, and L. Ratzesbarger, Jr., president of the Illinois Can- ning Co., Hoopeston, 111. Nearly 80% Have Replied To NARTB Beer-Wine Query "FLOOD" of replies to NARTB's questionnaire asking stations to supply data on radio-tv beer and wine advertising has been "gratifying," NARTB President Harold E. Fellows said last week. Data is being tabulated by the NARTB Research Dept., of which Richard M. Allerton is manager. With almost 80% of all radio-tv stations having replied, Mr. Fellows said the research formula "guarantees a reliable reflection of the percentage of beer and wine advertising carried on all stations during every week of the year." The information was sought from NARTB member and non-member stations at the sug- gestion of the House Interstate & Foreign Commerce Committee which considered legisla- tion (HR 1227) proposing bans on beer-wine advertising. N. H. Broadcasters Organize STATE association, to be known as New Hampshire Assn. of Broadcasters, will be set up by stations in the state following a Nov. 4 meeting held in Manchester. Named to the organization committee which will draw up papers were Frank Estes, WKNE Keene; Warren Journay, WKBR Manchester; Norton Virgien, WFEA Manchester, and Wal- lace Walker, WMUR Manchester. Next meet- ing will be held Dec. 8. Stations represented at the first meeting, besides those mentioned, were WTSV Claremont; WTSL Lebanon; WWNH Rochester; WLNH Laconia, and WMOU Berlin. USE the BROADCASTING YEARBOOK! Page 62 • November 15, 1954 Broadcasting • Telecasting Paper's station in Baltimore), discussing the new RCA 3-Vidicon Color-TV Film Camera with A. R. Hopkins. Manager of RCA Broadcast 44lflSlAk». Equipment Marketing. Now Delivering RCA 3-V COLOR FILM AND SLIDE CAMERAS A. R. Hopkins, RCA, and C. G. Nopper, WMAR-TV, inspecting control panel of the new "3-V" Color Film Camera— first one deliv- ered from units now in production. This 3-Vidicon Color-TV Film Camera han- dles 16mm, 35mm color film and slides. • Multiplexing is automatic — interlocked with projector controls t High Signal-to-Noise Ratio on color and mono- chrome— even with unusually dense film • Excellent resolution and gamma • Adequate reserve of light for dense film • Color Fidelity as good as Image Orthicon • Uses con vent ional TV projector, the RCA TP-6BC 40 TV stations scheduled to receive "3-V" Color Film and Slide Camera equipments within 90 days Within a few weeks 40 TV sta- tions will be able to meet the de- mand for color film and slide programs. RCA is now producing and shipping in quantity the fin- est color TV film-and-slide cam- era ever designed — the "3-V." Now stations can supplement their color network shows with color motion picture film and slides. And they can do it the easy way— and at relatively low cost! For information on the RCA 3-V — the Color- TV Film and Slide Camera that excels all other approaches to color film repro- duction — see your RCA Broad- cast Sales Representative. In Canada, write RCA Victor, Ltd., Montreal. RCA Pioneered and Developed Compatible Color Television RAD KO CORPORATION of AMERICA ENGINEERING PRODUCTS DIVISION CAMDEN. N.J. The one that gives the highest rat of interest . . . With all seven Los Angeles stations carrying the same program at the same time, KNXT paid off best with a 32.4 rating . . . 47% of the entire viewing audience*. . . three times more audience than the second station . . . more audience, in fact, than the remaining five stations combined! The program was a special anniversary salute to California, sponsored by the Bank of America, from 8 to 9 pm, Sunday, October 17. There's one thing you can bank on in Southern California: whether you're celebrating an anniversary on seven stations or selling a product on just one station, you get the best return on every penny you invest with KNXT CBS Television's Key Station in Hollywood. Represented by CBS Television Spot Sales TRADE ASSNS KDKA CHOSEN BY SDX AS HISTORIC SITE The first regularly-scheduled radio broadcast — 1920 elec- tion returns newscast — will be commemorated. KDKA Pittsburgh was selected as the subject of the 1955 Historic Sites in Journalism Me- morial by Sigma Delta Chi, national journal- istic fraternity, at its annual convention last Thursday in Columbus. The convention adopt- ed unanimously a report submitted by a com- mittee of the 22.500 member organization. The site marking will commemorate the first regularly-scheduled radio broadcast — a newscast of the Harding-Cox election returns on Nov. 2, 1920. The committee recommended that con- sideration be given to the possibility7 of dedi- cating the award on the 35th anniversary of the newscast — on Nov. 2. 1955. The committee had also recommended that Sigma Delta Chi undertake installation of a special additional plaque during 1955 at the British Broadcasting Corp. underground studio in London [B»T. Aug. 2]. The Executive Council, however, recom- mended that the fraternity keep with precedent and mark only one site annually. Chernoff Handling BBC Plaque Arrangements for a plaque in the BBC stu- dios is being handled by a broadcast committee headed by Howard L. Chernoff, West Coast broadcaster, with Edward R. Murrow of CBS assigned the duty of preparing the inscription. Members of the SDX Historic Sites Commit- tee which made the recommendation are Turner Catledge, managing editor of the New York Times (WQXR): Norman Chandler, publisher of the Los Angeles Times-Mirror (KTTV [TV]); Bill Henry. NBC Washington: Palmer Hoyt, editor and publisher of the Denver Post; Walter C. Johnson. Chattanooga, and Ken Clayton, Chicago Tribune (WGN-AM-TV), chairman. KDKA received 21 votes as against 12 for the runner-up candidate and 1 1 for the next two. The three-day SDX convention also consid- ered a report from its committee on the Ad- vancement of Freedom of Information. The report criticized "secret government" from the school board level to the White House and warned that unless newspapers, radio and tele- vision "rise up and fight on every side with all their might" efforts to exclude them from Con- gressional hearings and court rooms would be only the beginning. The report recommended formation of a separate national committee by SDX to take the story of freedom of informa- tion to all newsmen in all media. The report was referred by the convention to the incoming Executive Council. Committee chairman is V. M. (Red) Newton Jr., Tampa Tribune (WFLA). Jim Bormann, news director of WCCO-AM-TV Minneapolis, is radio-tv mem- ber. Chicago was picked for the 1955 convention. Keynote speaker last Thursday was John Cowles, president of the Minneapolis Star & Tribune (see story, page 36). Increased restrictions on the press, radio and television may result from their invasions of the right of privacy, Dr. James E. Pollard, director of the Ohio State U. School of Journalism, said last Thursday. He addressed a forum session of the fraternity. "If in the years ahead the press, the radio and television find more states through courts or by legislative action recognizing the right of privacy or strengthening it where it's now rec- ognized," he said, "they will have only them- selves to blame." This will occur, he said, because some of the media are overstepping the bounds of legality and ethics. He cited the Sheppard murder trial in Cleveland as a current example of "extreme reporting." The Executive Council authorized further study of a project initiated last year to deter- mine the feasibility of honor awards for radio and tv news reporting by undergraduate mem- bers. Economic rather than editorial considerations may determine the future of journalism as a career, Richard W. Slocum, president of the American Newspaper Publishers Assn. and executive vice president of the Philadelphia Bulletin (WCAU-AM-TV) told the Sigma Delta Chi convention in Columbus last Thursday. He included radio and television in the journalis- tic field. High costs of publication and of station op- eration, he said, must be coped with if journal- ism is going to remain attractive. He said that in the newspaper field, improved production methods looking toward greater automation together with improved editorial product give promise of providing the answers. He pointed to the doubled cost of newsprint, increased wages and increased competition to newspapers as posing the biggest problems. Mr. Slocum urged journalistic students to become less interested in "security" and more concerned with daily contributions to newspa- pers and stations which "create security for both the operations and their jobs." Alexander F. < Casey) Jones, executive editor of the Syracuse Herald Journal (WSYR-AM- TV) told the convention that "powerful forces" in the American Bar Assn. are determined to restrict detail reporting through restrictions which would cover civil and criminal cases. He predicted that, as to newspapers, the proposals would be presented to the house of delegates of the ABA next August, as a revision of the so-called "Canon 20." As to Canon 35. barring courtroom photos as well as radio and television, he said, some newspapers have be- come subject to the pressure of state bar asso- ciations. He said improvement of relations is a matter of mutual education between the bar and the various media affected. Within the last fortnight Mr. Jones said, the president of ABA invited the ANPA and the heads of radio and television organizations to discuss revision of Canon 35. But he pointed out such decisions have been held periodically since 1936 with no success. Nevertheless he regarded the invitation as an "encouraging sign." Freer to Manage NARTB's 1955 Convention Exhibit BARRY BRIAN FREER will manage the 33d annual NARTB convention exhibit to be held in Washington during the week of May 22. 1955. In announcing the appointment NARTB President Harold E. Fellows said Mr. Freer has been sales vice presi- dent of Theodore John Christensen, Inc., Arlington, Va., and before that as- sistant manager of the Greater National Capital Committee, District of Columbia convention - visitors bureau. MR. FREER \jr_ Freer suc- ceeds the late Arthur C. Stringer. AP, Md.-D. C. Associations Meet Together in Baltimore NEWS sales clinic of Chesapeake AP Radio- Tv Assn. and a meeting of the Maryland-D. C. Radio & Tv Broadcasters Assn. were combined in Baltimore Friday. Joseph L. Brechner, WGAY Silver Spring, presided as president of the Md.-D. C. associa- tion with R. C. Embry, WITH Baltimore, head- ing the Chesapeake group. Participating in panel on sale of news and special features were Herman Paris, WWDC Washington: Alfred E. Burk. WBAL Balti- more, and Jack F. Davis, AP, New York. Clayton R. Sanders. Peoples Drug Stores, Washington, led a panel on radio-tv news from a sponsor's viewpoint. On the panel were Harold Fair, Bozell & Jacobs, and Arthur FOLLOWING installation of Oliver Treyz (4th I) as the first president of Tele- vision Advertising Bureau, seven of the 10 members of the TvB board of directors pose with their new president. L to r: George B. Storer Jr., Storer Broadcasting Co.; W. D. Rogers Jr., KDUB-TV Lubbock, Tex.; Richard Moore, KTTV (TV) Los Angeles, and board co-chairman; Mr. Treyz; Clair R. McCollough, WGAL-TV Lancaster, Pa., also TvB board co-chairman; Merle S. Jones, vice president, CBS-TV New York; Lawrence H. Rogers, WSAZ-TV Huntington, W. Va., and chairman of the TvB membership com- mittee, and Roger W. Clipp, WFIL-TV Philadelphia. TvB directors not present were Campbell Arnoux, WTAR-TV Norfolk; Kenneth L. Carter, WAAM-TV Baltimore, and H. W. Slavick, WMCT (TV) Memphis. Page 66 • November 15, 1954 Broadcasting • Telecasting Goldman, Gunther's beer. C. Leslie Golliday, WEPM Martinsburg, W. Va., led a panel on sale of news by independents. Other members were Charles Irwin, WASA Havre de Grace; Alan Long, WFMD Frederick, and Dick Rudolph, WITH Baltimore. Donald D. Hoover, Bozell & lacobs, and Robert Daiger, Van Sant, Dugdale & Co., con- ducted a panel on agency handling of radio-tv news. David V. R. Stickle, WMAR-TV Balti- more, led a tv news programming and sales discussion. With him were loel Chaseman, WAAM (TV) Baltimore; Tom White, WBAL- TV Baltimore, and Mr. Fair. Thad H. Brown Jr., NARTB radio vice president, was luncheon speaker. AN PA Ad Official Minimizes Radio, Tv IN AN ATTEMPT to minimize the importance attached to radio's reputation as the medium with the lowest cost-per-thousand, Allen B. Sikes, field director of the Bureau of Advertising of the American Newspaper Publishers Assn., last week asserted that cost-per-thousand is a "meaningless" yardstick because it ignores other advertising and marketing requisites. Mr. Sikes told members of the Advertising Club of New Haven last Tuesday that cost- per-thousand claims fail to take cognizance of three considerations, which he described as fol- lows: "One of the great fallacies of cost-per-thou- sand is the belief that any 1,000 consumers are just as good prospects for a given product as any other 1,000. A second great fallacy is that any medium is as good a vehicle for a par- ticular product story as another. The third great fallacy concerns the skill with which the medium is used. ... A problem which cost-per- thousand advocates ignore completely. Actually, cost-per-thousand is determined very largely by the copy's ability to claim and hold the attention of the audience and to deliver a con- vincing message. In other words, the advertiser, to a considerable extent, makes his own rate." No Good for Chili To buttress his claim on consumer types, Mr. Sikes cited the story of a television pro- gram which is popular generally throughout the country and reaches 40% of the television homes in Cincinnati and 7% in Dallas-Ft. Worth. Mr. Sikes acknowledged this program "might work out well for a brewer," but said "the guy selling chili con carne, which is highly popular in the Southwest, would simply be wasting his money." Asserting non-belief in cost-per-thousand comparisons, Mr. Sikes said other leaders in the advertising and media research field share his view. He quoted researchers Alfred Politz and Dr. Daniel Starch, and Ben Duffy, BBDO president, as examples. He told his audience that many comparisons that radio and tv offer in competition with newspapers are in "serious error." Among these he listed the matching of a given time on radio or tv with a particular space unit in a news- paper or magazine. He said that "if media as a whole cannot be compared realistically, doesn't it follow that you can't compare a given length of time on radio or tv with a color page in a magazine or a half- or full-page newspaper ad?" He continued: "There is also the practice of measuring a radio or tv program rating against the reader- ship rating of an ad in a magazine or news- paper. If there's any common denominator at busy hands in a big market they make business Flint is a big (293,400) busy market. And the ladies do their share. They help to earn and spend $6,999* per household in Flint ... a big 33% above the national spendable income average. That's why Flint annual retail sales are a solid 62%* above the national average. And they're due to go up! New car models are on their way to you right now . . . and that means more work than ever for Buick, Chevrolet, Fisher Body, AC Spark Plug, and Ternstedt. Get your share of this huge retail dollar. Get it for sure when you use WFDF. Call Katz now! *1954 Consumer Markets 32 years of service ? nbc affiliate — REPRESENTED BY THE KATZ AGENCY Associated with: WFBM, AM & TV Indianapolis— WEOA Evansville— WOOD, AM & TV Grand Rapids Broadcasting • Telecasting November 15, 1954 • Page 67 . . . a See-Worthy Series goes Full Speed Ahead ! for a television series is measured in three ways- RATINGS, sponsor SALES, UTP SALES. check the starboard side. were so good— 100% of all sponsors RE-NEWED after original run. have already started RE-NEWING AGAIN FOR THE THIRD TIME, including— STANDARD OIL OF CALI- FORNIA, STROHS BEER, FALLS CITY BEER, SEARS ROEBUCK, PEYTON PACKING CO., STANDARD HUMPTY DUMPTY STORES and . . . will remain steady as you go — with 26 MORE- NEW HALF HOUR WATERFRONT'S now in produc- tion. We may be "Tootin' our own whistle"— but you would too!! WATERFRONT SALES HAVE GROSSED OVER $1,250,000.00 WATERFRONT IS RUNNING IN OVER 110 MARKETS and all of this in just 7 short months... with WATERFRONT - check the RATINGS - the SPONSORS-the MARKETS-AND THE RE-NEWALS —you'll agree. VATERFRONTs diversified sponsors 12 BEERS ... 5 DEPARTMENT STORES ... 4 ICE CREAM AND DAIRIES . . Trnrn/\K it , , , , .. ... 3 OIL COMPANIES... 3 GROCERY CHAINS... 3 MAJOR MEAT vATERFRONT appeals to every member of the family t.ND every type of sponsor-from oil to banks . . . from PACKERS ... 2 AUTOMOBILE DEALER ASSOCIATIONS . . . BANKS . . . eer to ice cream. INSURANCE COMPANIES ... AND MANY MORE! mmmmammmmmmmmsmmmmmm stars as Cap' n John 'FOSTER believable as rugged skipper of a tug who knows his business, "a man of action when the chips are down" . . . Billboard By sponsors throughout the country PRESTON FOSTER is christened - "CAP'N COOPERATION" for his efforts in making each sponsor's sales drives complete — from sales meetings to personal calls to filmed commercials. MAKE USE OF PRESTON FOSTER YOURSELF - FIT HIS TALENT TO YOUR OWN SALES NEEDS. don't miss the boat . . . CALL . . . WIRE . . . WRITE - TODAY ! United I elevision Programs, Inc. home office 650 N. Bronson HO 9-8321 NEW YORK 444 Madison PLaza 3-4620 CHICAGO 360 N. Michigan CEntral 6-0041 iFFICES HICAGO T. LOUIS • KANSAS CITY * ATLANTA • NEW ORl LLAS • BUFFALO • SAN FRANCISCO • PARIS, FR check these top 1st* in HOUSTON 1st* in SAN DIEGO 2nd* in DETROIT 2nd* in LOS ANGELES (4th consecutive month) 2nd* in FRESNO and others like : ST. LOUIS (Pulse) PITTSBURGH (ARB) DAYTON (Pulse) MILWAUKEE (Telepulse) OKLAHOMA CITY (ARB) SEATTLE (ARB) and National Rankings* June, 1954 Sponsor-Telepulse 4th show Billboard-Pulse 5th show Videodex 6th show That's quite a record in 7 months. If you'd like more rating information, write your UTP representative. ^Syndicated or spot. WATERFRONT is a ROLAND REED PRODUCTION . . . pro- ducers of "My Little Margie," "Stu Erwin," "Rocky Jones, Space Ranger," "Beulah" and "Mystery Theater." BARBERSHOP song festival at the NARTB District 12 meeting, held at Ponca City, Okla., held this group's attention. L to r: seated, L. A. Blust Jr., KTUL Tulsa; Mrs. Bess Wyse, KWBW Hutchinson, Kan.; Grover C. Cobb, KVGB Great Bend, Kan.; Cy Casper, WBBZ Ponca City,- standing, Wade Barnes, General Teleradio; Richard Camp- bell, KOTV (TV) Tulsa; Frank S. Lane, KRMG Tulsa; Russell Lamb, KVOO-TV Tulsa, and Robert L. Pratt, KGGF Coffeyville, Kan. TEXANS at NARTB's District 13 meeting last week included (I to r): seated, Jack Harris, KPRC Houston; Louis R. Cook, KNOW Austin, new president, Texas Assn. of Broadcasters; standing, Frank Smith, KRIS Corpus Christi; Martin B. Campbell, WFAA Dallas; Barney Ogle, KRGV Weslaco, TAB secretary-treasurer, and Richman G. Lewis, KTRE Lufkin, TAB vice president. all, it would be the measurement of page reader- ship against program rating, for the simple reason that a program rating cannot properly be regarded as a commercial rating. To cite Starch again, his organization found that the average tv commercial is seen by 41% of the program viewers, and the commercial rating often goes as low as 15% of the viewers." Mr. Sikes claimed that print advertising permits actual selection of prospects to "a much greater degree than broadcast media," contend- ing that the reader of a newspaper or magazine reads it because he is "interested in the product advertised." In radio and television, Mr. Sikes said, the audience is interested in the program and hears and sees the commercial "only in- cidentally." White, Fellows, Baker On RTNDA Meeting Agenda PAUL WHITE, KFMB San Diego, will deliver the keynote address at the annual meeting of Radio-Television News Directors Assn., open- ing Thursday at the Sheraton Hotel, Chicago. James A. Byron, WBAP Fort Worth, RTNDA president, will preside. Harold E. Fellows, NARTB president, will address the opening lunch of the the three-day Page 70 • November 15, 1954 meeting. Charles Day, WGAR Cleveland, will preside at an afternoon radio news workshop. Friday's program opens with a tv workshop led by Harold Baker, WSM Nashville. Flank- ing him will be Ralph Renick. WTVI Miami; Frank McCall, NBC, and Mr. Byron. An afternoon business session includes reports by the nominating committee, with Jack Krueger, WTMJ Milwaukee, chairman; constitution com- mittee, Mr. Baker, chairman; freedom of in- formation, Charles Roeder, WCBM Baltimore. The sponsor's viewpoint will be discussed Saturday in a panel led by Jack Shelley, WHO Des Moines. Taking part will be David Ander- son, Standard Oil Co.; James Luce, J. Walter Thompson Co., and Charles Harding II, Buchanan-Thomas. Dr. W. R. G. Baker, vice president of Gen- eral Electric Co., will address the Saturday luncheon. An afternoon business meeting in- cludes reports by Dick Cheverton, WMT Cedar Rapids, Iowa, for the membership com- mittee; Bob Grant, KRNR Roseburg, Ore., for the national wire service policy committee, and James Monroe, KCMO Kansas City, for the convention sites committee. Sig Mickelson, CBS news director, will de- liver the address at the Saturday banquet. Tom Eaton, WTIC Hartford, will report awards. District Meets End; Attendance Gains NARTB's annual series of district meetings closed last week with total registration of 1,617 for the 17 sessions compared to 1,480 regis- tered in 1953, according to unofficial tabula- tions. The 1954 attendance also exceeded 1952, when 1,424 were registered. The 1954 meetings got off to a slow start — the three northeastern areas showed total registration of 338 compared to 385 a year ago. With District 4 (Va., D. C, N. C, S. C), attendance started to pick up and improvement was noted in most parts of the country as the series moved westward. Unofficial figures show that District 10 (Iowa, Mo., Neb.) had the highest attendance this year, with 132 registered. Close behind was District 13 (Texas) with 125, which met last Tuesday and Wednesday. The Texas meet- ing wound up the annual series. Attendance figures (unofficial) for the 17 districts follow. Dist. 1954 1953 1 (New Eng.) 108 129 2 (N. Y., N. J.) 109 114 3 (Fa., Del., W. Va.) 121 142 4 (N. C, S. C, Va., D. C.) 119 88 5 (Ala. Fla., Go., P. R.) 66 86 6 (Ark., La., Miss., Tenn.) 96 102 7 (Ky., Ohio) 74 32 8 (Ind., Mich.) 80 69 9 (III., Wis.) 61 65 10 (Iowa, Mo., Neb.) . 132 98 11 (Minn., N. D., S. D.) 69 75 12 (Kan., Okla.) 61 65 13 (Texas) 125 82 14 (Mtn. States) 114 66 15 (Calif., Nev., T. H.) 95 72 16 (Ariz., Calif., Nev.) 74 59 17 (Wash., Ore., Alaska) 113 86 TOTAL 1,617 1,480 Kenyon Brown, KWFT Wichita Falls, pre- sided at the Texas meeting as district director. Named to the resolutions committee were Dave Morris, KNUZ Houston; Alex Keese, WFAA Dallas; Louis Cook, KNOW Austin; C. B. Locke, KFDM Beaumont, and Harry Stone, KCEN-TV Temple. Henry B. Clay, KWKH Shreveport, La., was radio guest speaker. Robert D. Swezey, WDSU-TV New Orleans, was tv guest. Sales Incentive Mr. Clay, chairman of the NARTB Radio Board, advocated payment of salesmen on an incentive basis. "They are successful in sell- ing not only because of the facilities but pri- marily because of the fact that they sell ideas — program ideas, spot ideas — not just time," he said. "In some cases we like to have the advertiser himself read his own copy on the air. When this happens he will get a lot of comments, further convincing him that he has made a good buy. "We make it a point to keep up with what the other stations are doing just as an evening newspaper watches the ads of a morning news- paper and vice versa. We like to sell on the basis of the data we possess, which is as fac- tual as possible. We know that radio is the lowest cost advertising medium in the world and we intend to make the most of it." He advocated aggressive promotion of stations and integration of the microphone into the com- munity. Mr. Swezey said color "already is upon us," and in a short time will completely overlap black-and-white. Commercial packaging alone can bring about this result, he said, reminding that manufacturers spend millions on packag- ing to obtain easy recognition. As to programming, he said there is no excuse for inferior service and warned the Broadcasting Telecasting TV'S MO FILM candidly discussing the vital issues of the day A stirring fifteen minutes, filmed weekly in Washington, the capital of the free world, and the NEWS capital of all the world. TIMELY AS THIS VERY MINUTE BUDGET PRICED FOR TODAY'S TV MARKET STANDARD For remaining availabilities, write, wire, or, better yet, phone 321 SO. BEVERLY DRIVE, BEVERLY HILLS, CALIF. TELEPHONF- CRESTVIEW Broadcasting • Telecasting November 15, 1954 • Page The Scoop Is Gone7 CARL E. LINDSTROM, executive editor of the Hartford (Conn.) Times (WGTH), told newsmen the "day of the scoop is gone" because of the competition of the faster radio and television services. The time the newspaper reaches the home, he said, is less important than what it con- tains when it gets there. But he depre- cated radio and television as "superficial media." Mr. Lindstrom told SDX newspaper- men to stop panicking before the com- petition of radio and television. He sharply criticized the newspaperman's tendency to reach out impulsively for new editorial technique, particularly inveigh- ing against "that vague and treacherous no man's land called interpretive writing." industry must not be "too intent on a quick buck." He urged stations to resist client pres- sure and regretted that advertisers are loath to gamble on new program ideas, preferring tested formats. He contended tv commercials are "generally pretty good," citing Gillette as an example. Government "dirty looks," he said, have helped engender special interest groups, including the prohibition lobby. Participating in a tv panel were C. W. Rem- bert, KRLD-TV Dallas; W. D. Rogers Jr., KDUB-TV Lubbock; Jack Harris, KPRC-TV Houston; Millman Rochester, KRGV-TV Wes- laco; Harold Hough, WBAP-TV Fort Worth, and Ralph W. Nimmons, WFAA-TV Dallas. Resolutions followed the general pattern of other district meetings. TEX. BROADCASTERS ELECT COOK PRES. AUTO radio sets give the advertiser a medium whose circulation exceeds the five largest mag- azines combined, Adrian Murphy, CBS Radio president, told the Texas Assn. of Broadcasters at a Monday meeting in Houston. Mr. Murphy addressed the luncheon session. Other TAB speakers included Oveta Culp Hobby, Secretary of Health, Education & Wel- fare, and FCC Comr. Robert E. Lee (see sep- arate story, page 98). After showing the CBS Radio film, "Tune in Tomorrow," Mr. Murphy said the Adver- tising Research Foundation-Politz study showed that less than 4% of the nation's households are beyond the reach of broadcasting. He said CBS Radio's confidence in the future "is con- siderably more tangible than an ingredient for speeches." He explained, "We know that radio's long-term future is assured and we are backing this conviction with a great deal of thought, talent and money. Witness Bing Crosby's re- turn to the air five nights a week" [B»T, Nov 8]. Attendance of 189 at the TAB meeting set an alltime record and ran well ahead of the registration at the Texas NARTB district meet- ing Tuesday and Wednesday. Louis Cook, KNOW Austin, was elected president to suc- ceed William Deason, KVET Austin. Richman G. Lewin, KTRE Lufkin, was elected vice president and Barney Ogle, KRGV Weslaco, secretary-treasurer. Board members are David H. Morris, KNUZ Houston; Bob Bradbury, KPET Lamesa; Jack Hawkins, KRIG Odessa; W. C. Fouts, KSFA Nacogdoches; George Cranston, WBAP Fort Worth. Taking part in a panel that covered such topics as audience measurement and agency recognition standards were William Bryan, A. S. Black & Co.; Earl Richards, Foote, Cone & Belding; Richard Laughlin, Laughlin Assoc.; Dave Ritchie, Ritchie Agency, and Robert Taylor of Aylin Inc. Taking part in a tv panel led by Mr. Cran- ston were Harry Stone, KCEN-TV Temple; James M. Gaines, WOAI-TV San Antonio; Mr. Ogle, and W. D. Rogers Jr., KDUB-TV Lubbock. John F. Meagher, NARTB radio vice president, spoke following this session. A morning discussion of radio programming in tv markets was led by Alex Keese, WFAA. Participating were Tom Dillahunty, KOSY Texarkana; Bob A. Roth, KONO San Antonio, and Kenneth Bagwell, KXYZ Houston. Texas Daytimers Back DBA In Fixed Hours Proposals DAYTIME Broadcasters of Texas voted Mon- day to support the national Daytime Broad- casters Assn. in its petition to the FCC asking fixed operating hours from 5 a.m. to 7 p.m. the year round. Seven more stations joined the Texas group, which met after the regular meeting of the Texas Assn. of Broadcasters. W. C. Fouts, KSFA Nacogdoches, presided at the daytime meeting. Ray Livesay, WLBH Mattoon, 111., national DBA president, reviewed the campaign in opposition to FCC's March 1954 proposal to set up a transitional period in the late afternoon before sunset and two hours after sunrise. He told of developments in the fixed-hour situation. Joe M. Leonard Jr., KGAF Gainesville, was elected a director of DBA representing Texas. The national organization now has 180 mem- bers. CARTA Breakfast to Hear Lee FCC Comr. Robert E. Lee and the Rev. Theo- dore M. Hesburg, president of Notre Dame U., will be guest speakers at the seventh annual communion breakfast of the radio, television and advertising industries to be held Nov. 28 at the Waldorf-Astoria, New York. The break- fast will be presented for the first time under the auspices of CARTA, newly-organized Cath- olic Apostolate — Radio. Television and Adver- tising, which has a membership of 2,000 in the three industries. Toastmaster at the breakfast will be John Patrick Costello of NBC. Jack Sterling, CBS radio and television performer, will be m.c. AFA Forms Dist. 9, Wichita; Dist. 1 Hears Talk on Color ORGANIZATION of a new district of the Ad- vertising Federation of America and an annual meeting held by an established district were announced last week by AFA. Delegates from seven advertising clubs rep- resenting five states attended an organizational meeting Nov. 6 in Wichita, Kan., where AFA district 9 was formed. Ken E. Johnson, vice president of the Kansas State Bank, Wichita, was elected governor. Other officers elected were: Mort Wells, Lowell Nicholas, Charles Woods and Mary Brown. The organization committee was directed by Elon G. Borton, president and general manager of AFA. The first district of ANA held its yearly conference in Worcester, Mass., last week. The group was addressed by Lorain Fawcett, presi- dent of All-Color Inc., New York, who termed color "the space ship in the development of American advertising." Leonard Shaw was elected governor of the district; Paul C. Pro- vandie, first lieutentant governor; Joseph Kil- bride, second lieutenant governor, and Betty Gunning, treasurer. RETMA Committees, Sections Meet in Chicago, New York A SERIES of committee and section meetings will be held by Radio-EIectronics-Tv Mfrs. Assn. at a three-day fall conference starting Wednesday at the Palmer House, Chicago. James D. Secrest. RETMA executive vice president, said the schedule includes a discus- sion of subscription tv and a report on devel- opments in the field. RETMA's committee looking into satellite and special-service tv stations will meet Wednes- day morning at the Roosevelt Hotel, New York. Ben Adler of Adler Communications Labs is chairman. The RETMA board will meet Friday in Chi- cago after two days of committee and section- division discussions. Max F. Balcom, RETMA chairman, will preside. RTES Session Features Research Fundamentals FUNDAMENTALS in the use of research — both qualitative and quantitative — in the buy- ing and selling of time were outlined by Robert E. Dunville, president of Crosley Broadcasting Corp., and Frank Minehan, media vice presi- dent of Sullivan, Stauffer, Colwell & Bayles at FOUR NARTB directors appear in this group at the Texas district meeting held last week. L to r: Ray Jones, KGUL-TV Galveston; W. D. Rogers Jr., KDUB-TV Lubbock, tv director; Kenyon Brown, KWFT Wichita Falls, District 13 director; Ray Herndon, KTRH Houston; Harold Hough, WBAP-TV Fort Worth, tv director; David Morris, KNUZ Houston, and Al Johnson, KGBS-TV San Antonio and KOY Phoenix, District 16 director. Page 72 • November 15, 1954 Broadcasting • Telecasting a Radio & Television Executives Society seminar in New York last week. Noting that there are 10 primary types of media and a wealth of research information available on them, Mr. Minehan stressed that there can be no specific pattern for developing a media plan in building an advertising cam- paign. Such basic questions as the product to be sold, its merits, the type of customer to be reached, his location, and the best time of day (or year, in the case of seasonal products) to reach him must all be taken into consideration, he asserted. Without identifying the products, he cited examples of specific campaigns — all successful — where only broadcast media were used, where only print was employed, and where broadcast and print media were combined. Mr. Dunville stressed the need for more qualitative research and described WLW Cin- cinnati's weekly surveys in this field. To back up his emphasis on the importance of such research, he cited the general belief that wrestling on television appeals to men in the 30- to 40- or 50-year-old group. Yet, he said, "an analysis of wrestling in the Midwest had indicated . . . that 47% of the wrestling tele- vision audiences are women, and of the 47%, over 60% were 40 years old or older." On the other hand studies show that professional box- ing bouts appeal "to 97% men, slightly less than 3% women, and the age group is from 20 to 45 predominately." Mr. Dunville also pointed out that WLW studies showed that margarine, although it is using tv more and more, is bought most heavily in rural areas. And village and farm residents were found to buy 40% more home permanents than do urban residents, he noted. Further, he asserted, "the program with the highest audi- ence does not necessarily do the best advertis- ing job for any given product." The meeting was the third in a series of weekly time buying and selling seminars being conducted by RTES. Mary McKenna, director of research and sales development for WNEW New York, was moderator. This week's session will feature Earl M. Johnson, MBS vice presi- dent in charge of engineering and station rela- tions, and Robert L. Coe, DuMont Tv Net- work station relations manager, in a discussion of practical engineering factors that govern intelligent timebuying, with Frank E. Pellegrin, partner in H-R Representatives and H-R Tele- vision Inc., as moderator. The seminars are held Tuesdays at luncheon sessions at Toots Shor's restaurant. BAB Brochure Stresses Impact of Radio Shows AVERAGE dramatic radio show reaches more than 5 million homes during a four-week period, BAB reported last week. The exact number of homes — 5,037,768 — represents more than one in every 10 U. S. radio families the bureau said. The 13th of a series on net, or unduplicated, audiences for different types of radio program- ming and announcement schedule is contained in the four-page color brochure, "The Cumula- tive Audience of Dramatic Radio Programs," now being circulated to members. Also presented is the number of sales mes- sages heard per family, BAB said, noting that its report, based on information from A. C. Nielsen Co., did not include mystery shows or daytime serials. N. D/s Krause Again Hits NCAA's Football Coverage NCAA's controlled football television program was branded last Monday by a Notre Dame spokesman as an "artificial and reactionary sys- tem that is no good." Ed (Moose) Krause, ND athletic director, made the charges in a talk before the Quarterback Club of Chicago. At the same time, Mr. Krause claimed that a regional tv plan, repeatedly recommended by the Big Ten, "is a step in the right direction." He acknowledged that Notre Dame would like all its own games televised — locally, regionally or nationally — "but never have we planned in our mind to do so." He added his belief that the National Professional Football League is doing "a better job of selling [its] product through television. We need to take advantage of this advertising medium, too." Learn People's Likes, Then Plan Ads, Smith Tells MAB ADVERTISERS should "get reacquainted with people," and then redesign their advertising and promotion efforts, John H. Smith Jr., NARTB public affairs manager, told Maine Assn. of Broadcasters and Portland Ad Club at a joint meeting last Tuesday. He suggested media and advertising personnel . . . keeps viewers tuned to KMJ-TV FRESNO • CHANNEL 24 the FIRST TV station in California's San Joaquin Valley KMJ-TV pioneered television in this important inland California market. The strong pull of top local programming plus NBC and CBS network shows continue to make it this area's most-tuned-to TV station.* KMJ-TV is your best buy in the Valley. Paul H. Raymer, National Representative * KMJ-TV carries 24 out of the 25 top-rated nighttime pro- grams, 6 out of the 10 top-rated daytime shows in the Fresno area. (March 1954 ARB report) Broadcasting • Telecasting November 15, 1954 • Page 73 Crosby sings and talks in radio's most winning new show — five nights a week, fifteen minutes a night. And whatever he talks about, there'll be guests to fit every subject : show business, sports, philosophy, or a word or two on the ponies. Coming at 9:15 ( EST ) it fits right in the middle of a fabulous CBS Radio line-up that's exactly right for informal nighttime listening. Just before Bing, on various nights, there's Perry Como, Stop the Music, Rosemary Clooney. Right after him, every night, the Amos V Andy Music Hall. This is the crowd that draivs the crowd, and the sponsor who sells here is wise. For with The Bing Crosby Show the advertiser will find himself pleasing all the people who'll buy his product. . . (as well as the people who sell it). And when so many enthusiasts get together, costs come out next-to-nothing! TRADE ASSNS find out what people like and don't like as well as what they are saying and then review their suggestions and gripes. In discussing the ad- vantages of radio, he warned that it is neither personal nor human when employed for "screaming commercialism, long-winded bore- dom, contrived situations outside the ken of experience and irritating noise." Fellows Says Radio, Tv Are Constant Targets BROADCAST media are subjected unduly to "slings and arrows" because they operate in a "goldfish bowl," NARTB President Harold E. Fellows said in acknowledging a salute by Kiwanis International to National Radio & Television Week. Writing Don Engdahl, Ki- wanis president, Mr. Fellows stated the industry "is especially sensitive and responsive" to criti- cism. Mr. Fellows wrote that B«T "hit the nail right on the head" in its Oct. 25 editorial sug- gesting broadcasters "ought to give a medal to the Kiwanis International for reminding broad- casters that they have a great medium worthy of being saluted once a year." Advertising Credit Men Hold First Annual Meet FIRST ANNUAL meeting of the Advertising Media Credit Executives Assn. was held Oct. 21-22 in St. Louis with delegates attending from 19 states, Washington, D. C, and Canada. Officers elected were: Robert T. Holman, credit manager, Cleveland Press, president; Arthur Gerecke, credit manager, St. Louis Post Dispatch (KSD-AM-TV), vice president; L. F. Sullivan, credit manager, The Register & Tribune Co., Des Moines, secretary, and Mrs. Hermine Fischer, Christian Science Monitor, Boston, treasurer. KIWANIS INTERNATIONAL and tk/Xiwmis Cluh of Present thtiTestimotml vfAppwwtwn to it&Uo*. miltkioilxi bnuhmuui swSem r ;f>:r<\i ^vLm.t ;>i safcapsdbw the iwie ife-fas tffue ipmh , we fouler out sincere .(raft fwfc ■» i tie oiaxicw of Kiuxmti • 'Television ApprcdeitienThyZ Facsimile of Kiwanis award. The board of directors includes, in addition to the officers: Henry G. Baker, credit manager, The Oklahoma Publishing Co., Oklahoma City; Sam- uel B. Goodman Jr., The Evening Star Newspaper Co., Washington; Royce Sehnert, credit manager, Wichita Eagle Publishing Co., Wichita; Chet Bil- lings, assistant manager, Meredith Publishing Co., Des Moines; J. Lester Moore, credit manager, Atlanta Journal-Constitution (WSB-AM-TV); John F. Clarke, credit manager, Toronto Star and Star Weekly, Toronto, Ont.; Everett O. White Jr., Providence Journal Co., Providence, R. I., and Gilbert W. Sites, credit manager, The Times- Mirror Co. (KTTV [TV]), Los Angeles. The AMCEA organization is open to radio- tv, magazine, trade journal and newspaper credit executives. Chicago Group Lays Plans For Broadcast Adv. Council GROUND was spaded in Chicago last week for emergence of a new broadcast advertising council with regular membership luncheons slated to get underway early in 1955. The organization, patterned somewhat after the New York Executives Club and represent- ing diverse elements of the radio-tv advertising field, will be headed by Peter Cavallo, radio-tv director, J. Walter Thompson Co. The new BAC emerges as a result of a mid-year merger of the Chicago Television Council and Broad- cast Executives Club of Chicago, formerly the old Chicago Radio Management Club. The council's primary purpose will be to sell all broadcast advertising and will comprise members from the agency, advertiser, package program, network, station and station repre- sentative fields, it was understood. Five mem- bers each from the CTC and BECC will serve as board members, subject to council approval. Sterling C. Quinlan, vice president in charge of ABC o&o WBKB (TV), and lohn Cory, Free & Peters, will circulate a joint letter some- time this week, explaining the merger and the new council's functions and listing new officers. In line with its intent to sell all broadcast media, the council's founding group chose an agency executive, Mr. Cavallo, in preference to any from network or station circles as more nearly reflecting its aims and purposes. Wile Discusses Color Outlook At Meeting of L. A. Ad Women COLOR tv sets sales will exceed those of black- and-white within 10 years, with live tv broad- casts in full color from all over the world "a common occurrence," Frederic Wile Jr., vice president in charge of western division pro- gramming, NBC-TV Hollywood, told members of the Los Angeles Advertising Women Inc. at a Nov. 4 meeting. Over $14 million will be spent on NBC- TV color programs and facilities during the current broadcast season, although approxi- mately 10.000 color sets are in the public's hands, Mr. Wile pointed out. However, he added, "for the balance of this year and next, the industry expects to market 350,000 color sets; 1,780,000 in 1956; 3 million in 1957, and about 5 million in 1958." By 1959, U. S. homes would contain over 10 million color sets, he stated in an "extremely conservative estimate." TRADE ASSN. PEOPLE Jane Margaret Carter elected film distribution director, Broadcasting & Film Commission, MR. NICHOtS MISS CARTER Page 76 November 15, 1954 National Council of Churches, N. Y.; Frank B, Nichols elected tv associate director, Broad- casting & Film Commission. Broadcasting • Telecasting Some people are born leaders RADIO — WCAU-Radio has 10 out of the TELEVISION — WCAU-TV has 9 out of the top 10 programs in the Philadelphia area. top 10 programs in the Philadelphia area. Sources upon request The Philadelphia Bulletin Radio and TV Stations • CBS Affiliates • Represented by CBS Radio and Television Spot Sales Broadcasting • Telecasting November 15, 1954 • Page 77 GOVERNMENT SENATE DEMOCRATS BLOCK McCONNAUGHEY APPROVAL FCC chairman's confirmation must await action of the 84th Congress — which, as of now, the Democrats will control. Minority Leader Johnson's objection kept a vote on the matter off the calendar. Earlier, the Senate Commerce Committee passed him with seven Republicans for, seven Democrats abstaining. SENATE Democrats last Thursday afternoon blocked a move by their GOP colleagues to ram through a special session of the Senate a con- firmation of George C. McConnaughey's nom- ination to FCC membership. Mr. McCon- naughey since Oct. 4 has been serving as FCC chairman under interim appointment by the President. His nomination was among those sent to the Senate Monday from the White House. Sen. Lyndon B. Johnson (D-Tex.) objected when the nomination was introduced on the Senate floor by Mr. McConnaughey's champion and "lifelong friend," Sen. John W. Bricker (R-Ohio), chairman of the Senate Commerce Committee. The nomination earlier in the day had cleared the committee by affirmative vote of its seven GOP members, with the seven Democratic members abstaining from a vote. The Texas Democrat, who is Senate minority leader and also a member of the Senate Com- FCC CHAIRMAN George C. McConnaug- hey makes point in testimony at Senate Commerce Committee hearing Tuesday on his nomination to FCC. Although the committee cleared his nomination Thurs- day, it was blocked by Democrats on Sen- ate floor later that day. merce Committee, effectively blocked placing of the nomination on the Senate calendar by his objection. Executive nominations, under Senate rules, must be introduced at executive sessions of the Senate, except by unanimous consent otherwise. The special session is a "legislative" one — considering a motion to cen- sure Sen. Joseph R. McCarthy (R-Wis.). The alternative for Republicans is to ask that the legislative session be changed — at least temporarily — into an executive one, but that, too, must have unanimous consent. Sen. Bricker's presentation of the nomination followed earlier developments in which the Senate Democratic Policy Committee decided to oppose action on any major presidential nom- inations during the special session if they in- volve committee hearings or any controversy. Democratic battle lines began to form Tues- day evening at the Senate Commerce Com- mittee's ooen hearing on Mr. McConnaughey's nomination. Sen. A. S. Mike Monroney (D- Okla.). fresh from the meeting which out- lined Democratic policy on the nominations, insisted that "we not be stampeded" into re- nortins out the nomination before the new session of the 84th Congress beginning Jan. 5. Mr. McConnaughey's nomination was one of several which Democrats said should be carried over into the 84th Congress. The McConnaughey nomination was reported out bv the Commerce Committee Thursday morning in a 20-minute closed session at which Democrats abstained from voting in protest against Sen. Bricker's move to obtain quick confirmation of Mr. McConnaughey as a mem- ber of the FCC. Although the stated intent of the Democrats in holding up confirmations is that the Senate should not be distracted from its current busi- ness— that of deciding on the McCarthy censure — it was evident that Democrats were making a bid for power on the basis of Nov. 2 election returns. Democrats See Control With apparent majorities in the House and Senate, it was felt that Democrats may want to hold up the GOP Administration's nomina- tions until the new Congress is organized, giv- ing Democrats control of committee chairman- ships, and thus, control over confirmation of nominees. The Tuesday session was marked by close questioning of Mr. McConnaughey by Demo- cratic Sens. Edwin C. Johnson (Colo.) and Monroney. The hearing, which convened at 5:52 p.m., had been scheduled at 10 a.m., but was postponed so committee members could meet quorums on the Senate floor. Chairman Bricker cleared the hearing room of spectators and reporters for a 20-minute closed session at 6:25 p.m. The closed session apparently was precipitated by Sen. Monroney's insistence that the McConnaughey nomination be held over for the new session of the 84th Congress. Sen. Monroney made his request after com- ing straight from the late-afternoon Senate Democratic Policy Committee meeting, also attended by Sen. Ed Johnson. The Oklahoma Democrat said Senators of his party had gone on record as "not favoring confirmation of appointments which might be important or in controversy" and which could be taken up in the regular session of the 84th Congress. Mr. McConnaughey, only witness at the hearing, was questioned on several subjects by Sens. Ed Johnson and Monroney — and briefly by Sen. John O. Pastore (D-R. J.). Sen. Johnson began his queries by asking Comr. McConnaughey if he had read two articles in the Washington Post & Times Herald. Both articles, written by Jerry Kluttz, the newspaper's specialist on federal civil service Station Finds Renewals Easier ]PNews Wins Sponsor Loyalty Station WKAP, Allentown, Pa., can testify about the special profit yield for stations which push their AP newscasts. The "extra divi- dend" comes from lower selling costs— because AP newscast spon- sors are likely to renew, renew and renew. For example, C&G Motors, of Emmaus, Pa., fully appreciates a principal characteristic of news- casts : the ability to hold the same audience day after day. C&G has sponsored WKAP's "News at Noon" program six days a week, since March of 1947. Here's a comment from this sponsor that has dollars-and- cents overtones : ' 'I wouldn't think of dropping our AP News at Noon program," says Max Cornfeld, president of C&G Motors. "Our customer response has been ter- rific— and folks actually count on our daily news coverage." Says Manager 0. R. Davies of WKAP: "AP gives us some- thing we can really sell— speed in news transmission and a world-wide reputation for accuracy and thoroughness" Page 78 • November 15, 1954 Broadcasting • Telecasting SPONSORS WARM TO AP Because . . . it's better and it's better known. I "Plane crash nearby and Pm in a ditch... Going on by foot Keep listenin'!" Case History No. 2 Charley Gray, general manager of KBAQ, Casper, Wyo., didn't leave the station that evening. A friend at the Cheyenne airport had called him an hour before. A commercial plane was overdue and was last reported in Charley's area. So he hung around. Six o'clock. He cleaned up several routine chores that had cluttered his desk. Eight o'clock. Eight-ten. The phone rang. Gray made a few scribbled notes as he listened. "Okay, Sergeant," he said, "got it. Thanks a lot." He tossed down the receiver, grabbed his coat on the run and yelled at a yawning face behind the control panel. "State police teletype. Plane wreckage sighted over near Ho- gan's Pass. Pick you up on the local wave." He quickly warmed up the sta- tion's radio-equipped truck and headed North. By 3 a.m., he was in the area. His head twisted back and forth as his eyes ranged the rugged mountain- sides. Suddenly his right front wheel bounced into a hole and careened into the narrow ditch beside the road. The small truck was stuck. Finally Charley radioed back to the station. "The plane crash is nearby, and I'm stuck in a ditch. Going on by foot. Keep listenin' !" The sun was barely up when he rounded a slight knoll and spotted the wreckage. A few moments of careful observation told him the story — no survivors. He rushed back to the truck and, by radio, taped a short description of his find and then re- turned to the wreckage for more details. Within minutes an outstanding, "beat" for KBAQ was a top story for stations across the land. Every AP radio member had it. KBAQ's staff had relayed Charley's account to The AP bureau in Cheyenne, starting the news on its way from Portland, Me., to San Diego. "We've had plenty of news breaks from The AP that we know came from other members. Glad we could pitch in, too." Charley Gray is one of many thousands who help make The AP belter . . . and better known. If your station is not yet using Associated Press service, your AP Field Representative can give you complete information. Or write— Those who know famous brands... know the most famous name in news is Broadcasting Telecasting November 15, 1954 • Page 79 GOVERNMENT affairs, described a "Jobs-for-Republicans" drive. One of the stories dated Nov. 7, listed two FCC members — Chairman McConnaughey and Comr. John C. Doerfer — as key men in clear- ing not only patronage jobs, but Civil Service positions, for Republicans. Sen. Johnson, who entered both articles (the other was dated Oct. 27) in the hearing record, asked the witness if he had read the Nov. 7 article. "I saw it. Senator, but there is nothing to it," Mr. McConnaughey replied. "I have not been designated as anything, with reference to han- dling jobs for anybody." Under further question- ing, he said he believed in filling Civil Service positions by the merit system, adding that he FROM CAT WHISKERS TO RABBIT EARS WMBV GREEN BAY PACKEI In 1924 Packerland radio enthusiasts marvelled when their "cat whiskers" brought in distant sounds, just as tv viewers in 1954 bragged when their wind-whipped antennas and super boosters brought them snow-covered, flopping pictures. But now 175,000 sets are bringing in the best of NBC shows and regional Packerland programs bright and clear on WMBV's Channel 11. And thousands of new viewers boast of perfect pictures with their inexpensive "rabbit-ear" an- tennas. They're all watching for you to "Come Eleven" on Packer- land's most powerful station. IN GREEN BAY PACKERLAND nbc WMBV™" 11 TELEVISION Page 80 MARINETTE, WISCONSIN GREEN BAY: MILWAUKEE Phone HEmlock 5-9389 Phone WOodruff 4-3587 National Representatives VENARD, RINTOUL & McCONNELL, Inc. New York - Chicago - Los Angeles - San Francisco - Boston November 15, 1954 SENATORS at the Commerce Committee hearing Tuesday on nomination of George C. McConnaughey to the FCC included (I to r) Andrew F. Schoeppel (R-Kan.), Chairman John W. Bricker (R-Ohio), Edwin C. Johnson (D-Colo.), John O. Pastore (D-R. I.) and A. S. Mike Monroney (D-Okla.). Not shown: James H. Duff R-Pa.) and William A. Purtell (R-Conn.). had always applied this principle. Sen. Johnson said he thought Mr. McCon- naughey "a very able person" and that he was surprised upon reading the article. He recalled that the witness had made a "fine presentation" to the Senate Finance Committee before being made chairman of the Renegotiation Board. Going to uhf-vhf troubles. Sen. Johnson said a New England area (Hartford, New Britain, and Waterbury, Conn. -Springfield and Holy- oke, Mass.) now has five uhf stations and that a vhf station is proposed there. Citing the "great" intermixture of uhf and vhf in the East, he said intermixture was, "in my opinion, a terrible mistake." The FCC, he said, is con- tinuing to mix uhf and vhf. He then asked the witness if he had "any views" on intermixture. "No, I do not," the witness replied. "I have been there [FCC] just a month and I am making a study of this. I know that the uhf situation is a serious one and I know it needs study," he said. He said he realized there was much difficulty, "but I have not entered into it be- cause I have just been there 30 days and I have been trying to learn something about the position and what they [FCC members! have done." How He Had Voted To a statement that Comr. McConnaughey voted against reallocating to uhf a vhf assign- ment in Peoria, 111., where two uhf stations already are operating, the witness said he would like to make a study of it. FCC records also indicate he voted against reallocation of vhf channels to uhf channels at Tyler and Waco, Tex.; Madison, Wis., and Raleigh-Durham, N. C. All these cases represented denials by the FCC of petitions by uhf outlets in these areas requesting the reallocations. Mr. McConnaughey similarly said he was not familiar with subscription tv, but expects to make a study of it. Sen. Monroney suggested that Mr. McCon- naughey "can continue to serve as chairman" (under appointment) until the new Congress, but said that because of "vitally important factors — control of the communications system" — the nomination would require "more exten- sive hearings than we are able to give in this limited time and at this hour." Both Sen. Monroney and Sen. Ed Johnson said that Sen. Warren G. Magnuson (D-Wash.), who will be in line for chairmanship of the Senate Commerce Committee under a Demo- cratic-controlled Senate, wished to examine Mr. McConnaughey. Sen. Johnson explained that Sen. Magnuson was unable to attend the Tues- day meeting because of illness. The Washing- ton Democrat was present at the Thursday closed session. Sen. Monroney said also that Sen. Estes Kefauver (D-Tenn.) has expressed a desire to be heard on the McConnaughey nomination and that other senators are interested in the Broadcasting Telecasting 500/250 watt BROADCAST TRANSMITTER GoLLINS' new 550A is a result of advanced engineering stand- ards to provide peak performance on any selected frequency from 540 to 1600 kilocycles or any of the high frequency broadcast bands. Design features include instant power changing ... an ex- tremely stable oscillator . . . only 7 tube types . . . automatic power application in proper sequence . . . complete protective circuitry . . . precise metering of all stages . . . adaptability for remote control . . . handsome cabinet styling . . . visibility of all tubes through front window . . . and convenient accessibility to equipment interior — to mention only a few. For a detailed description of these and other features, write for your free 550 A booklet. 550A Rear View l SPECIFICATIONS: Frequency Stability ±10 cps Audio Frequency Response Within ±1.5 db from 50 to 10,000 cps Audio Frequency Distortion Less than 3.0% from 50-7500 cps for 95% modulation, including all harmon- ics up to 16 kc Residual Noise Level 60 db below 100% modulation Carrier Shift Less than 5% Audio Input Impedance 600/150 ohms Audio Input Level ±10 dbm ±2 db, Pad input Ambient Temperature Range + 15° to +45° C Altitude Range Sea Level to 6000 feet Power Source 208/230 V single phase 50/60 cps Power Demand 3.2 kw, 83% PF at 100% modulation Weight Approximately 1100 lbs Dimensions 38" wide, 76" high, 27" deep COLLINS RADIO COMPANY Cedar Rapids, Iowa BUSES 261 Madison Ave., NEW YORK 16 1930 Hi-Line Dr., DALLAS 2 2700 W. Olive Ave., BURBANK Dogwood Road, Fountain City, KNOXVILLE Petroleum Bldg., TALLAHASSEE Collins Radio Company of Canada, Ltd., 74 Sparks St., OTTAWA, ONTARIO 1!' I 1* I GOVERNMENT uhf-vhf problem and the "monopolization" of television "in the hands of a few stations." He said that "without prejudice to the nom- inee," he would "urge that we not be stampeded into confirming the appointment." Referring to the newspaper article and Mi. McConnaughey's denial that he sanctioned fill- ing of Civil Service jobs by other than the merit system, Sen. Monroney said he had not seen a GOP correction of the article nor a denial of it by the White House. Mr. McConnaughey, who said he used the merit system both during his tenure as chair- man of the Renegotiation Board and as one- time chairman of the Ohio Public Utilities Commission, said that "no one even talked to me" about the news story. Sen. Monroney said that if Civil Service jobs are filled by patronage, Civil Service morale will hit a "new, new low." Sen. Potter at one point asked Sen. Mon- roney to yield and observed: "As a Republican, I would be very happy if we could just be accorded the same relationship between agency and committee that the Democratic Party has enjoyed over many years. I think probably a few Republicans might infiltrate into the federal positions." Asked by Sen. Monroney if he had ever rep- presented AT&T during his private law practice in Ohio, Comr. McConnaughey replied in the negative. Upon closer questioning, however, he said he had represented Ohio Bell Telephone Co. and Cincinnati Telephone Co. in rate cases before the Ohio Public Utilities Commission. Comr. McConnaughey said he never had acted in violation of civil service laws during his six years as Ohio PUC chairman (1939-45) and as head of the Renegotiation Board (Nov. 30, 1953, to Sept. 25, 1954). Sen. Bricker set the Senate Commerce Com- mittee hearing for Tuesday morning because he expected to leave Washington the following day for a month's tour of Australia with the Joint Congressional Atomic Energy Committee. Just prior to the Tuesday hearing, however, he announced that he would not depart before the following (last) Saturday, since the atomic en- ergy group was continuing its own hearings. At the conclusion of the McConnaughey hearing Tuesday Sen. Bricker set the additional closed meeting for the following Thursday morning. Late last week reports indicated that the atomic energy group, if its hearings are con- tinued much longer, may have to cancel the Australian tour so members can be on hand for the opening of the 84th Congress. Sen. Magnuson last week declined to specu- late on what he would do if he becomes chair- man of the Senate Commerce Committee. He said something possibly could happen before Jan. 5 to swing the majority of Senate seats to the Republicans. Neither would Sen. Magnuson comment on his intentions concerning Sen. Bricker's cur- rent investigation of the networks and the uhf- vhf situation. "I haven't had time to think about it," he said. At the same time, there were reports the in- vestigation may not be completed in time to make a full report to the Senate Commerce Committee at the beginning of the upcoming Congress. Sen. Bricker had planned a hearing by the committee after the report for determina- tion of what measures should be taken to re- lieve the troubles of uhf operators and to consider the senator's own proposal for FCC regulation of networks. Bricker Work Goes On Meanwhile. Sen. Bricker's staff for the in- vestigation, headed by Robert F. Jones as ma- jority counsel, was continuing, with no plans for a change of pace or direction, according to a committee spokesman. Other members are Harry M. Plotkin, minority counsel, and Nicholas Zapp'.e. communications counsel and coordinator of the probe. If FCC Chairman McConnaughey's nomina- tion is not confirmed by the Senate during the special session, his interim appointment will expire at the end of the session, necessitating his reappointment by the President if he is to continue in that post. Despite an interpretation by Charles L. Wat- kins, Senate parliamentarian, that Mr. McCon- naughey under sueh a reappointment must serve without pay until his nomination is confirmed in the 84th Congress or until money is provided by appropriation, some Capitol Hill observers insisted last week that his pay can be continued through the period of the reappointment. Attending the Tuesday hearing were Chair- man Bricker and Sens. Ed Johnson, Monroney, Pastore, Potter (R-Mich.), Andrew F. Schoep- pel (R-Kan.), James H. Duff (R-Pa.) and Wil- liam A. Purtell (R-Conn.). Not present were Sens. Magnuson, Lyndon Johnson, George A. Smathers (D-Fla.), Earle C. Clements (D-Ky.), John M. Butler (R-Md.) and Frederick G. Payne (R-Me.). The commit- tee seat of Sen. Eva Bowring (R-Neb.) was left vacant upon her replacement last week in the Senate by Mrs. George Abel (R-Neb.) [B»T, Nov. 8]. Builds Telecasts that Build Sales Jcf- WOC-TV builds sales because this station has 1 *l accumulated 5 years "know-how" in pro- gramming for viewers of the Quint-Cities area. From October 31, 1949 until "live" network became available in Davenport, September 30, 1950. WOC- TV produced most of its own programs. This 11 months experience is paying off BIG today with the station producing 75 to 80 "live" local telecasts each week — the type of telecasts that have SPON- SOR appeal because they have AUDIENCE appeal. And this excellent local fare is augmented with a complete booking of NBC-TV programs. 2nH WOC-TV builds sales because this station, A,,,u operating on Channel 6, telecasts with MAX- IMUM power (100,000 watts video) from a NEW 625-foot tower. Its "good picture" coverage en- compasses 39 Iowa and Illinois counties — 39 coun- ties that have tremendous buying power and the will to use it. . . . Population 1,543,700 Families 477,910 TV Homes — 3/1/54 264,811 Effective Buying Income $2,455,549,000 Per Capita $1,590 Per Family $5,565 Retail Sales $1 ,859,761 ,00^ It's "know-how" and "power" that does it — th<= "know-how" to stimulate the buying urge of people in the Quint-Cities area — the "power" to take this "know-how" into the TV set-owner's home. Let WOC-TV show you that this "know- how" and "power" can write a successful sales story for your product or services. Your nearest F & P office has the facts — or write us direct. Col. B. J. Palmer, preswent • Ernest C. Sanders, resident manager BETTENDORF AND DAVENPORT IN IOWA ROCK ISLAND. MOLINE AND EAST MOLINE IN ILLINOIS The QUINT CITIES WOC-TV Channel 6 Davenport/ Iowa Free & Peters, Inc. Excluitve National hpwmhllfw Page 82 • November 15, 1954 Broadcasting Telecasting Agency and client • behind closed doors • chopping on the schedule • your medium, your market are mentioned • a question is raised • the agency man reaches for Standard Rate . . . Brother, what a grand feeling to know that you are there in a Service -Ad near your listing. For the full story on the values 1,161 media get from their Service- Ads, see Standard Rate's own Service- Ad in the front of all SRDS monthly editions; or call a Standard Rate Service-Salesman. Note: According to a study of SRDS use made by National Analysts, Inc., 83% of all account men interviewed have SRDS available at meetings in clients' offices. ; I I V ivl'l1 •AM From lighting units to transmitter WNAO's complete "TV package" was supplied by Graybar PETER MILLER, Chief Engineer WNAO-TV channel 28 Raleigh-Durham, N. C. "WNAO-TV has been on the air— with complete Fed- eral equipment purchased through Graybar — since July 12, 1953. For many months I have had first-hand experience with the well-engineered WNAO-TV Fed- eral equipment and it works well for us. "Just like other stations, here at WNAO-TV we have a plan of regular preventative maintenance. Of course, we count on Graybar in this respect, too. Their repre- sentative stops in about once a week to check on our needs . . . and with a Graybar office in nearby Durham, orders are filled promptly. It's one of the nice things about doing business with Graybar— you can always count on them for friendly cooperation on any elec- trical need . . . large or small." Engineers W. F. Anderson and L. E. Rudisill set up the late evening film show on WNAO's General Precision Labora- tories 16mm projectors. The FTL image orthicon camera is also used for interviews and newscasts originating "live" in a small studio here at the transmitter building. Two engineers control WNAO's entire program schedule slides, film, studio and network — with Federal Transmitte: Control Console and Poly-Efex Scanner providing completi transmitter supervisory control and audio/video switching Scanner includes 2 slide sources, four-channel video switchei and "special effects" section. A COMPLETE TV PACKAGE ... W J| Homer Briarhopper and his Dixie Dudes warm up under a battery of Kliegl lighting equip- ment. In addition to these units, specially- designed for TV, Gray- bar also supplied wire, conduit, circuit breakers and panel boards for WNAO's complex elec- trical systems at both studio and transmitter locations. Four sturdy Blaw-Knox towers support WNAO's TV, AM, and FM an- tennae. A 12.5 kw FTL transmitter feeds a Federal TV antenna. Chief Engineer Miller checks audio levels on Altec 250A speech input console. Distributed by Graybar, this com- pletely self-contained unit provides all necessary moni- toring, cue, audition, and signaling circuits for WNAO's audio control. GRAYBAR CAN SUPPLY COMPLETE TV OR AM STATION INSTALLATIONS — everything needed to put you on the air . . . and keep you there. Experienced Graybar Broad- cast Equipment Specialists will be glad to help you with specifications and prices, and, if you desire, prepare a complete packaged proposal covering all the equipment needed for your particular station requirements. Call Graybar first— get everything electrical when and where you need it . . . one source, one responsibility. 477-11 EVERYTHING ELECTRICAL TO KEEP YOU ON THE AIR... GraybaR ELECTRIC COMPANY, INC., Executive Offices: Graybar Building, 420 Lexington Ave., New York 17, N. Y. OFFICES AND WAREHOUSES IN OVER 1 10 PRINCIPAL CITIES. GOVERNMENT- TV'S FAVOR PRIVATE RELAY PROPOSAL Comments received from sta- tions on the FCC suggestion say private intercity relays would cost less than common carrier charges. AT&T and a telephone companies associa- tion voice the only objections. OVERWHELMING support by broadcasters on behalf of the FCC's proposal to permit tele- vision stations to construct and operate their own intercity relays to bring live network pro- grams to their viewers [B*T, Sept. 27] was registered last week at deadline for comments. The only objections were filed by AT&T and the U. S. Independent Telephone Companies Assn. Support for the proposal — initiated by North Dakota Broadcasting Co. (KCJB-TV Minot and KXJB Valley City, N. D.) late last sum- mer— included many suggestions that the Com- mission permit any station to build an inter- city relay on a showing that common carrier charges would be, or are, exorbitant. The original FCC recommendation suggested that authority for the construction of intercity links be restricted to distant markets where there is little likelihood that common carrier facilities might be built in the future. Interim Tv Facilities Present FCC regulations permit tv stations to build their own connecting facilities on an interim basis until a common carrier installs its own connections. The Commission has urged stations building their own relays to amortize the capital costs as soon as possible. A basic FCC premise over the years has been that intercity connections should be handled by a common carrier company. Counter-comments from interested parties are due by Nov. 18. The FCC said that on the basis of comments and counter-comments, it would decide whether to hold hearings. Comments by stations compared common carrier costs or estimates with privately built systems. In every instance, construction and operational costs for privately owned relays were much less than for similar common car- rier service. Among the manufacturers who filed com- ments, all approving the FCC's proposal, were Philco, Raytheon and Dage Electronics. All manufacture microwave equipment for sale to stations. NARTB expressed its approval of what the Commission proposed. It said that it believed WHO PRODUCES IT? WHO SELLS IT? see the that stations could build their own intercity links for one-quarter to one-half the cost of a common carrier. DuMont, which attacked AT&T's intercity rates as far back as 1948, cited several ex- amples of what it claimed were exorbitant charges: (1) A station in Watertown, N. Y., wanted to tie in with DuMont's pro football schedule. AT&T quoted $210 for each three- hour segment. Since the station rate card is low, DuMont would have paid out more to feed Watertown than it could have taken in by selling that additional outlet to the spon- sor; (2) WNHC-TV New Haven established an off-air pickup relay in 1948 at a cost of $15,000, costing $100 per month including 10- year amortization. AT&T charge for coaxial cable from New York to New Haven would have been $25,000 per year; (3) DuMont feeds Boston because of heavy demand, but cannot afford to feed Portland, Me., because AT&T charges are too heavy. WRBL-TV Columbus, Ga., related how it had its own relay from Atlanta, beginning Nov. 15, 1953. Six months later, AT&T put in a spur from its Atlanta-Montgomery-Iackson trunk. This makes WRBL-TV dependent on a two circuit link so that it is at the mercy of whatever networks have the line allocated at the times the Columbus station might desire to use it for a third network. It also prohibits the station from tying into Atlanta for state capital originations at will. JCET Favors FCC Plan The Joint Committee on Educational Tele- vision submitted a document in favor of the Commission suggestion which cited the fol- lowing examples: • Potential round robin hookup of stations in Ames, Cedar Falls, Iowa City and Des Moines would cost $205,824 yearly for com- mon carrier while the facilities could be built privately for $238,100 and cost $22,000 yearly for maintenance. • Wisconsin State Network, which was planned to comprise 12 stations, would cost $400,000 a year on a common carrier lease, while the same links could be built privately for $400,000, with yearly maintenance running frcm $25,000 to $50,000 a year. In the recent election, Wisconsin voters turned down a ref- erendum to support a state tv educational net- work [B«T, Nov. 8]. • Tennessee State Commission planned a tie-in of four stations initially which would cost $241,000 per year on contract with a common carrier. This could be accomplished by the state itself at a cost of $742,500, plus $148,500 for a five year depreciation schedule, plus $46,000 yearly for maintenance. The Tennessee plan for seven stations would cost $315,000 per year under common carrier lease, but the following for private construction: $878,000 for construction, $175,600 for five year depreciation, $52,000 for maintenance. In its brief, AT&T recounted the history of the Commission's consideration of similar rec- ommendations and its final decision in favor of the use of common carrier facilities wher- ever possible. AT&T said that as of Nov. 1, it had 66,000 miles of intercity tv channels in use. The Bell system investment in tv connections, AT&T said, was $180 million. Interconnected, AT&T related, were 318 stations in 203 cities, serving 70% of the total population of the U. S. Fu- ture plans call for a potential of 500 stations in more than 270 cities to be interconnected, the telephone company said. There is no substantial difference in costs These Own Their Own PRIVATELY owned relays are in opera- tion bringing live network shows to local viewers by the following stations: KATV (TV) Pine Bluff (Little Rock), Ark.; WNHC-TV New Haven, Conn.; WATR-TV Waterbury, Conn.; WRBL-TV Columbus, Ga.; WTTV (TV) Bloomington, Ind.; KQTV (TV) Fort Dodge, Iowa; WBOC-TV Salisbury, Md.; WNEM-TV Bay City, Mich.; WWTV (TV) Cadillac, Mich.; WKZO-TV Kalamazoo, Mich.; WILS-TV Lansing, Mich.; W JIM-TV Lansing, Mich.; WKNX-TV Saginaw, Mich.; WPBN-TV Traverse City, Mich.; WJTV (TV) Jackson, Miss.; WTVE (TV) Elmira, N. Y.; KXJB- TV Valley City, N. D.; WHIZ-TV Zanes- ville, Ohio; WGLV (TV) Easton, Pa.; WARM-TV Scranton, Pa.; WGBI-TV Scran- ton, Pa.: WERE- TV Wilkes-Barre, Pa.; WSAZ-TV Huntington, W. Va.; WEAU-TV Eau Claire, Wis. between common carrier facilities and those built and operated by private interests, AT&T declared. It said that, generally, stations tended to underestimate costs in planning privately built relays. It said that the KCJB-TV estimate of $39,000 for equipment in the original peti- tion is lower than the list price of the repeater and terminal equipment alone. Opposition of AT&T to the proposal is based on the principle, AT&T said, that it is in the interest of the country to use common carrier service for intercity connections. It also ob- jected to the possibility that private users could establish their own intercity links, thus "skim- ming the cream" of such traffic and leaving the Bell system to serve the less profitable routes. Such a move also means duplication of facili- ties, which is wasteful, AT&T said. Some of the station comment is capsuled below: KFSA-TV Fort Smith, Ark.— 150 miles from Little Rock, 100 plus miles from Tulsa. Monthly common carrier charge is $5,200. Own intercon- nection and five-year amortization estimated at $2,000 per month KDUB-TV Lubbock and KPAR-TV Sweet- water, Tex.— To feed KPAR-TV from KDUB-TV, 150 miles, plan is to put up transceiver at abandoned oil derrick 30-40 miles from Lubbock at cost of $1,000; entire installation estimated at $18,000 with $450 per month for operation. Common carrier estimated construction cost at $10,000 plus $3,500 per month. WGLV (TV) Easton, Pa.— Now carrying ABC and DuMont programs over its own relay at Pattenburg Mt., 48 miles from New York, 14 miles from Easton. Cost was $16,800 for construc- tion, $475 per month to operate. Common car- rier estimated monthly charge at $4,000 for 64- mile haul. WGLV is operating at $20,000 per month loss. WEAU-TV Eau Claire, Wis. — Has private re- lay picking up KROC-TV Rochester, Minn., 75 miles away. Cost $12,500 to build, $150 per month to operate. Common carrier estimate was $4,100 per month. WARM-TV Scranton, Pa. — Installed own relay for $10,607, operates it at $150 per month. AT&T estimated would cost $3,500 per month. KRGV-TV Weslaco, Tex. — AT&T charge to link Weslaco to San Antonio would be $10,340 per month or $124,080 per year — which is 50% of station's gross revenue today. The station estimates it could put in its own five-hop relay for $170,500 plus $18,000 per year, using a five year amortization. KIEM-TV Eureka, Calif. — FCC authority granted last week to use two-hop 130-mile micro- wave relay to pick up Medford, Ore., and relay to KIEM-TV transmitter. Cost is about $25,000. AT&T estimate was $7,000 per month for eight consecutive hours use, plus $45 per month for connections. KQTV (TV) Fort Dodge, Iowa — Has private, three-hop, 75-mile connection to Des Moines. Cost $34,000. AT&T charge estimated at $3,020 per month, with operation calculated at six to seven months from time of order. WGBI-TV Scranton, Pa. — Has own off-air relay in Pocono Mts., 23 miles from Scranton, to pick up New York programs and beam them to WGBI-TV transmitter. Cost was $22,000 to build and $100 per month maintenance, including two-year amortization. AT&T estimate was $4,600 per month to feed Scranton from Phila- delphia. WDAN-TV Danville, 111. — AT&T charging $4,- 018.75 per month to connect station to Chicago- Terre Haute-St. Louis trunk, which passes USE the BROADCASTING YEARBOOK! Page 86 • November 15, 1954 Broadcasting • Telecasting nothing Works Isike Wantmanship The fine art of salesmanship puts "can't wait" into the want — and the Crosley Group does it with three-way "Wantmanshi/i. 1, program promotion builds mass audience for your advertising. 2, talent selling adds personality force to your commercials. 3, merchandising completes the sales picture with follow-through to the cash register. Typically, VVLVV-A, Atlanta, proves that Crosley Group "%fWantmanship moves more merchandise faster, at less cost, than any other medium or combination. the CS^OSLEY GROUP WLW WLW-A WLW- C WLW D WLWT Radio Atlanta Columbus Dnyton Cincinnati Exclusive Sales Offices: New York, Cincinnati, Daylon, Columbn Atlanta, Chicago © 1954, The Crosley Broadcasting Corporation BIGGEST SWITCH IN TV HISTORY Bell System technician stands by to switch Light's Diamond Jubilee program to television's largest single audience. It was Sunday, October 24. The largest commercial television hook-up in history was only a few seconds away. At nine o'clock EST the switches were thrown . . . and for two hours the television networks earned Light s Diamond Jubilee program to more people than have ever before watched a single event as it occurred. This is still another milestone in the development of the Bell System television network that only six years ago consisted of less than 1000 channel miles. Today that network adds up to more than 61,000 channel miles. The job of building more facilities — and of adapting existing channels to earn' color — will continue to keep pace with the television industry's rapidly growing needs. Providing transmission channels for intercity television today and tomorrow BELL TELEPHONE SYSTEM Philadelphia's Greatest Radio Salesman! GOVERNMENT- through Danville. Part of this tab is now being picked up by ABC, so station is only paying $3,062.75 per month. The station estimates it could build its own 60-mile relay to Chicago for $36,000, costing $9,600 per year. The station has been losing $6,000-$10,000 per month since it began operating in December 1952. To date it is $70,000 in the red on operations. WKZO-TV Kalamazoo, Mich. — For four years the station had its own relay. Now that AT&T has put a line in, the station is spending $50,000 a year for common carrier connections, also spending $500 per month on color charges. KFXJ-TV Grand Junction, Colo. — AT&T quoted $2,700 for two-hop, 60-mile relay from Denver for World Series for seven days. This was rounded to $3,000 and finally $10,000 with no limit by the time station made final arrange- ments. WPBN-TV Traverse City, Mich. — AT&T charge for connecting the station to South Bend, Ind., is $113,100 per year, plus $6,000 in connection charges. This would double the operating budget of the station. It built its own single hop off-air link to Grand Rapids, about 100 miles, for $50,- 000, with operating cost estimated at $2,500 per year. By putting in a second hop, WPBN-TV can also pick up Bay City, Mich. Other stations which filed comments, all in favor of the proposal, were: K TAR- TV Phoenix, Ariz.; KIVA-TV Yuma, Ariz.; KATV (TV) Pine Bluff, Ark.; KBAK-TV Bakersfield, Calif.; KFRE (AM) Fresno, Calif.; KVVG (TV) Tulare, Calif.; KOA-TV Denver, Colo.; WTTV (TV) Bloomington, Ind.; WDSU- TV New Orleans, La.; KYTV (TV) Springfield, Mo.; KOLN-TV Lincoln, Neb.; WGAR-TV Buf- falo, N. Y.; KTEN (TV) Ada, Okla.; WCMB-TV Harrisburg, Pa.; WNOW-TV York, Pa.; WTOV- TV Norfolk, Va.; WKNA-TV Charleston, W. Va., and WKAQ-TV San Juan, P. R. RELAY PLAN USED BYN.Y. INDEPENDENT Nine Northeast uhfs pickup WPIX (TV)'s sports events. EXPANSION of its program relay plan to encompass a pool of nine Northeastern uhf television stations has been announced by WPIX (TV) New York, which heralded the move as "a new concept in television broad- casting on a scale hitherto never attempted." Under the plan, which began on Oct. 21, the station's entire fall and winter sports sched- ule of more than 100 events, including those from Madison Square Garden, are rebroad- cast and relayed by a series of off-the-air pickups by stations. Coincident with announcement of the plan, James W. Miller, president of Telepool Inc., Stockridge, Mass., a new company formed to sell the station group to regional and local advertisers, announced that Piel's (beer), through Young & Rubicam, had purchased sponsorship of the 69 Madison Square Garden events in the pool. WPIX programs are picked up directly from the station's Empire State Building trans- mitter by WGLV (TV) Easton, WTVU (TV) Scranton, both Pa., WATR-TV Waterbury, Conn., and WMGT (TV) Adams, Mass. WHUM-TV Reading, Pa., rebroadcasts the signal of WGLV (TV). WHUM-TV retrans- mits to WCMB-TV Harrisburg and WNOW- TV York. WKNY-TV Kingston, N. Y., and WWOR-TV Worcester, Mass., pick up and rebroadcast the signal of WMGT (TV). A spokesman for WPIX said it is expected there will be a further expansion, under which Worcester will be linked with five additional New England stations. Up to then, these stations were taking WPIX's two hour, four times a week Parade of Sports. Each station paid WPIX $150 for each two-hour program. In its comments ap- proving the FCC's intercity relay proposal (see main story on page 86), WPIX indicated that not all the "outer fringe" stations could take the full four days since some of the "inner" stations had network commitments which pre- vented them from taking them all. Doerfer Doubts FCC Tv System Regulation Commissioner says there is no present decision requiring FCC to regulate community an- tenna tv systems except on electrical interference to li- censed services. DOUBT that FCC has jurisdiction over com- munity antenna television systems — particularly regulation of rates — was expressed last week by Comr. John C. Doerfer in a panel discussion before the National Assn. of Railroad & Utili- ties Commissioners in Chicago. He cautioned, however, that FCC does have authority over community antenna systems (CATV) with respect to electrical interference they may cause to licensed communication services. Summarizing the legal points involved, Comr. Doerfer offered these six considerations: 1. There is no clear-cut statutory law or court decision requiring FCC to regulate the rates or services of a CATV operation with the exception of excessive radiation causing elec- trical interference with radio operations. 2. It is doubtful that a CATV operation is a "broadcast service" within the meaning of Sec. 3(o) of the Communications Act. 3. If CATV is held to be a broadcast service, it appears the states would have no jurisdiction on the basis of the cases which hold broadcast- ing to be interstate commerce and a field pre- empted by Congress. 4. If CATV is held to be a broadcast service, FCC is without power to regulate rates or services by reason of Sec. 3(h) of the Com- munications Act, which forbids broadcasters to be deemed common carriers which are sub- ject to such regulation. 5. If CATV is an interstate operation, but not subject to FCC jurisdiction because of its local nature, it may be subject to state com- mission jurisdiction depending upon the pro- visions of the particular state law. If local regulation does not obstruct interstate com- merce, does not impinge upon a field fully oc- cupied by Congress, is predominantly of local interest even though interstate, and is not in an area thought to demand a uniform national rule, local regulation is constitutionally per- missible. 6. If the CATV systems are deemed to be common carriers in interstate commerce and subject solely to FCC jurisdiction both as to rates and services, a broadcaster will probably not receive protection from a competing CATV system unless FCC changes its policy as to the possible effects of competition. To date the Commission has never denied an application for a broadcast service upon the grounds of "too much competition." Speaks from Experience Comr. Doerfer spoke from experience both as a member of the FCC and as state utiity commissioner. He previously was chairman of the Wisconsin Public Service Commission. He described a community antenna system as a local firm or cooperative which puts up an antenna in a favorable location to pick up the signals of a distant television broadcast station or stations, then amplifies and feeds the signal by wire line to customers' homes in the com- munity for a fee. There are some 300 CATVs now in operation, he said. Jurisdiction over CATV not only is doubtful "but in my opinion undesirable," Comr. Doerfer told the NARUC convention. He said he sub- scribes to President Eisenhower's philosophy, "who, in turn, endorsed the views of Abraham Lincoln when the latter said: The legitimate object of governments is to do for a community of people whatever they need to have done, but cannot do at all, or cannot so well do for Doug Arthur's pleasantly persuasive voice reaches more Philadelphia homes than that of any other radio personality. His famous "Danceland" is the great- est continued local success ever achieved by an in- dependent radio station. "King Arthur" and his Round Table has reigned supreme in the Quaker City for fourteen years, spinning favorite hit tunes —new and old— to dance to, work to, dream to. His scintillating platter patter has a universal appeal that captures the hearts of lis- teners of all ages, occupa- tions, incomes. Doug delivers his com- mercials with captivating enthusiasm. He makes them SELL, and that is why his sponsors "LOVE that man!" Some of them have been with him since he started fourteen years ago. WIBG GIVES YOU THE MOST LISTENERS FOR YOUR DOLLAR oooo 1425 Walnut Street, Phila. 2, Pa. 10,000 WATTS PHILADELPHIA'S MOST POWERFUL INDEPENDENT Represented by: RADIO REPRESENTATIVES, Inc. GRAND CENTRAL BUILDING NEW YORK, NEW YORK Broadcasting Telecasting November 75, 1954 © Page 89' To make a long story short . . Look, we've been hollering all over the place about BROADCASTING YEARBOOK & MARKETBOOK. Now the bell tolls and close! Dec. 15th's the absolute, final deadline for copy; your copy and that of any other wide-awake man or woman in Radio. Remember we said, and said, and said — "you're not in radio if you're not in BROADCAST- ING YEARBOOK"? The hundreds of radio advertisers who are in BROADCASTING YEARBOOK, are going to be up to their hips for the year 1955 in the greatest, most fruitful and dominant medium in the broadcast industry; a book as close to and as necessary as the telephone to everyone who's anyone day after day in the radio industry. Remember — it's the last call for the single most profit-making advertising investment you can make for 1955. call, write, or wire now — BROADCASTING YEARBOOK & MARKETBOOK 1735 DeSales St., NW Washington 6, D. C. ME 8-1022 themselves in their separate and individual capacities.' " Comr. Doerfer explained he has not closed his mind on the subject, since all of the argu- ments have not been heard. He referred to a pending petition by ch. 35 WJPB-TV Fair- mount, W. Va., which charges "that many of these systems are in direct competition with tv stations authorized by the FCC without regulation, control or restraint of the Federal or state governments." Station asks control [B«T, Aug. 30]. Some of the questions raised about CATV "merit very serious consideration," Comr. Doerfer observed. He asked if the "unrestrained and unregulated" growth of CATV will "frus- trate" FCC's tv allocation policy to provide service to all of the U. S. Some areas, he noted, economically cannot support both CATV and a local tv station. Under CATV regulation, he said, govern- ment would have to make program choices since CATV pipes in network shows while many local stations air no network programs. If CATV is deemed private enterprise and not affected with the public interest, Comr. Doerfer asked who will see to it that service is furnished to the people outside of the areas of either local tv stations or CATV. Without competition from a local tv station, CATV might charge all the traffic will bear without regulation, he explained. Then, if regulated to prevent exorbitant rates, CATV would be entitled to protection against destruc- tive competition, he said. Although advocates for state regulation of CATV may be successful in convincing the courts that such activities are not "broadcast- ing," Comr. Doerfer said, "they still face the difficult task of successfully asserting that such operations are a public utility service in intra- state commerce and not interstate commerce." He referred to a Pennsylvania case of DuMont v. Carroll in which the court ruled that pro- grams relayed from out of state left no doubt that "television broadcasting is interstate com- merce. This is inherent in its very nature." States still might regulate CATV, he be- lieved, since as a general proposition states may regulate certain aspects of interstate commerce so long as they do not encroach upon the field fully occupied by Congress. San Antonio Bidders File Counter Charges DETAILED counter charges — each contending the other applicant misrepresented and con- cealed facts from FCC — were set forth last week by contestants in the San Antonio ch. 12 television fight as Howard W. Davis (KMAC) and Mission Telecasting Corp. (KONO) filed proposed findings and legal conclusions with Examiner James D. Cunningham. Both stations were the subject of charges of over-commercialism in the FCC's 1946 Blue Book setting forth program standards and policy definitions. Mr. Davis is sole owner of KMAC. Gene Roth and his sons own KONO, which is 50% owner of Mission. The Roths are also officers and stockholders in Mission. Each pleading filed with the examiner last week argues that the other applicant is not fit to be a broadcast licensee in tv and furnishes extensive citations from the hearing record which purport to show lack of candor by its opponent. Each suggests conclusions for the examiner's initial decision which would favor a grant of its bid and a virtual castigating denial of the competing application. Holding KONO is a Blue Book "baby" that reformed while KMAC did not, Mission cites 65 instances in which it alleges Mr. Davis con- tradicted himself on the record with respect to his financial qualifications and other matters. Mission suggests the KMAC principal has shown himself to be a man of "questionable character and utterly unworthy of belief." Mission feels so strongly about Mr. Davis' financial and other representations that it calls his testimony "deceitful, false, and otherwise perjurious." Mission urges that Mr. Davis either misrepresented his estimated income tax re- turn last March, in which he said "none" with respect to estimated 1954 tax, or lied when he told FCC he would pay for television in part out of profits from KMAC and gave specific estimates. Actually, Mission holds, Mr. Davis doesn't have "one penny" to build his proposed tv sta- tion. Mission questioned the propriety of Mr. Davis' alleged use of certain pre-paid ad- vertising funds, said to be payment in part for time on KLBS Houston, toward purchase of 50% interest in KLBS. On the other side, KMAC reviews testimony of two Mission principals, James M. Brown and Jack Roth, concerning a credit investigation of Mr. Davis and his financial backers by Texas Industrial Surveys of San Antonio. KMAC contends the investigation was "concealed" until uncovered by FCC counsel. KMAC also as- serts Mission put Mr. Davis and his local attorney under "surveillance," violating civil rights and sense of decency. "The record in this proceeding, taken as a whole," KMAC charges, "compels to the con- clusion that the principals of Mission have dem- onstrated a constant pattern of concealment and have demonstrated a shocking lack of can- dor which in some cases approached, if they did not constitute, dishonesty." A Texas Industrial Surveys' investigator, James R. Duncan, was arrested earlier this year in connection with the credit check of KMAC. He was charged with representing himself as an FCC employe [B»T, July 5]. A federal judge last month found the defendant falsely held himself to be "affiliated" with FCC but reserved a verdict until briefs are filed on points of law [B»T, Oct. 25]. Mission denies knowing Mr. Duncan was put on the case by TIS until after reports were made, but KMAC questions this contention in several instances. Central City, Ky., Protest Denied in FCC Ruling ECONOMIC protest by WNES Central City, Ky., against competitor WMTA there has been denied by FCC with observation both bids were granted same day but WMTA preceded WNES on Commission agenda, hence WNES was only applicant at time of rival's grant and was not "party in interest" [BoT, Sept. 13]. Commission also noted protestant WNES origi- nally had filed competitive bid to that of WMTA for 1380 kc and could have raised issue in hearing that was designated but never held, since WNES amended to 1600 kc. Both are assigned 500 w day. In action on another economic protest, FCC turned down complaint of WSAY Rochester against approval of the sale of WARC there (now WBBF) to Star Broadcasting Co., owner WGVA Geneva, N. Y. FCC also refused to review its earlier denial of WSAY's protest of WBBF renewal of license. 00H- LA -LA CROSSE! The eily with the French name is a great American metropolis. H teems with manufactured goods and farm produce, It is criss-crossed by rail, river and air lines. It attracts a profit- able tourist trade. More than a V* million people live in the greater la Crosse area, served by WKBT. The remarkable prosperity of La Crosse and its environs is even more remark- able because it keeps grow- ing. A wonderful place to do business! on i * i ^ Advertisers are eyeing— and buying— a com- paratively new station, WKBT. The station that started at the top, with top programs starring performers like Webb, Godfrey, Berle, and Benny. There's a reason, of course. WKBT has a distinction worth dollars to every alert advertiser. Exclusive, unduplicated coverage of a rich virgin ter- ritory! WKBT is the only station covering the greater La Crosse area . . . 300 miles of opportunity stretching from Milwaukee to Minneapolis... 37,500 TV homes.** With WKBT you get the undivided attention of a great new TV market for your message. That's impact, spelled W-K-B-T! **CBS Research ♦Jack Webb stars in Badge 714 WKBT, Mondays, 7:30 P.M. CHANNEL Affiliated with 5000 watt WKBH, La Crosse's 32 year old NBC outlet WISCONSIN REPRESENTED NATIONALLY BY PAUL H. RAYMER COMPANY, Inc. NBC • CBS • ABC • DuMont Page 92 • November 15, 1954 Broadcasting • Telecasting WHATS GOING on 111 A new gasoline, maybe. A better motor oil, or an im- proved grease. It's Union Oil's department of calculated discontent where we tear apart the very best we and our com- petitors have been able to do. Our premium gasoline— Union 7600— is a good example. We adapted this super-fuel from high octane aviation gasoline and introduced it in the West shortly after the end of World War II. The product was so successful that it's only in the last two years that we have been able to make enough 7600 to satisfy demand. Yet all the time 7600 was in short supply we con- stantly improved it. This called for countless advances through the years. Why— when our customers wanted more than we could make as it was? Why— when we had to plow back our hard-earned money into the improvements? Why? Simply because we wanted the finest possible product to keep our present customers satisfied— and help us to win new ones. This illustrates again the basic difference between America's free economy and any other. By furnishing the opportunity for a reasonable profit, the American system creates intense competition for your favor. As a result, you enjoy constantly improving products and the highest standard of living yet achieved by man. UNION OIL COMPANY OF CALIFORNIA Your comments are invited. Write: The President, Union Oil Company, Union Oil Building, Los Angeles 11, Calif. Broadcasting • Telecasting November 15, 1954 Page 93 Air-Way Enjoined AN injunction restraining officials of Air- Way Electric Appliance Corp., Toledo, from interfering with a special stock- holders meeting was issued last week by Judge Seitz of the Chancery Court of Delaware. Broadcaster-publisher Edward Lamb, who owns about 3 1 % of the firm's stock, has reportedly filed a libel suit for $500,- 000 in a Toledo court against the direc- tors. Mr, Lamb had charged in the Delaware suit that the directors of the company had secretly changed the by- laws to require two-thirds of the stock- holders rather than a majority to call a special meeting. The meeting was sched- uled to be held Friday. WITNESSES SAY LAMB GAVE TO RED CAUSE Testimony links broadcaster with Toledo communist head- quarters, 'Daily Worker' pub- lisher, trip to Russia. BRIEF sessions of FCC's license renewal hear- ing on WICU (TV) Erie, Pa., last week de- veloped testimony that WICU owner Edward Lamb in 1944 pledged and contributed money for the "upkeep" of Lincoln House, described as the Toledo headquarters of the local Com- munist Party. Mr. Lamb was identified as one of several speakers at the dedication of Lincoln House by Claudius Mace Russell and his wife, Loris. Both appeared as witnesses for the FCC Broad- cast Bureau and cited a contribution. Another witness, Mrs. Martin Runge, one- time secretary to Mr. Lamb, said he often was solicited for contributions and he once told her "he must be on every sucker list in the country." Mrs. Runge also related that in two con- versations during the 1940s, Mr. Lamb said he once made a trip to Russia as a reporter and went to a "Communist" school there, also attended by Earl Browder. She remembered that in 1947 or 1948 Mr. Lamb dictated to her a telegram to advise John Gates, publisher of the Daily Worker, that he would meet Mr. Gates in New York the next afternoon. She believed the wire was sent and said Mr. Lamb told her not to keep a copy of it in the office. While strong protest was voiced at length by counsel for Mr. Lamb that the testimony about the telegram invaded the privacy of possible attorney-client relationship, the examiner ques- tioned whether the testimony might be in viola- tion of Sec. 605 of the Communications Act forbidding disclosure of communications in in- terstate commerce. The WICU renewal hearing has been under- way since mid-September on issues including whether Mr. Lamb falsely denied Communist associations [B»T, Sept. 20, et seq.]. Mr. Lamb denies the charges and waits his turn to present evidence before Examiner Herbert Sharfman. The Russells, testifying Tuesday, said they were members of the Communist Party at Toledo from 1944 to 1949, Mrs. Russell ex- plaining she joined "socially, for more or less entertainment." Both remembered a speaker introduced as Edward Lamb who related his grandfather's participation in the Civil War. They couldn't recall what else he said. Both recalled that the speakers put money on a small table and then the hat was passed through the audience. Mr. Russell testified Mr. Lamb pledged money for the "upkeep" of Lincoln House, which he said was the local party's headquarters. "Do you recall how much money Mr. Lamb pledged?" the witness was asked by FCC counsel. "To me, it was $150," he answered. "How do you happen to remember this, Mr. Russell?" "Well, it was quite a sum of money, I thought, at that time." The witness could not remember how much Mr. Lamb put on the table, but his wife later testified, "I think it was $50; and then he made a pledge." She didn't recall the amount of the pledge. Under cross examination, Mrs. Russell said she knew it was $50 only because some woman on the stage, whose name she couldn't recall, announced the amounts the speakers put on the table. Other speakers identified by the witnesses were Joe Friedman, then local party chairman; Arnold Johnson, state party official; J. B. Sim- mons, now Toledo city councilman, and a Dr. Pyle. A fortnight ago, a Joe Friedman pleaded Fifth Amendment and refused to testify before Examiner Sharfman in the WICU case [B»T, Nov. 8]. He was the second witness to so refuse. Saw 'Russian' Movie Both Mr. and Mrs. Russell said they shook hands with Mr. Lamb after the speeches, then went to a lower floor for refreshments and a movie which they thought was "Russian." They also testified that "Communist" literature was being sold there by Eugene Stoll, a previous witness. Mrs. Russell identified William Garfield Cummings, the Broadcast Bureau's first wit- ness in the case, as a personal friend of her and her husband. Under cross examination she testified Mr. Cummings worked in the kitchen in the basement during the Lincoln House dedi- cation and that she didn't remember seeing him during the speeches. Mr. Cummings earlier identified Mr. Lamb as a speaker but couldn't relate his speech be- cause he was "working backwards and forwards in the bar" [B»T, Sept. 20]. He said he was an FBI plant in the party. Mrs. Russell said Mr. Cummings brought FCC investigators to her home earlier this year but could not give the month. Mr. Russell has not been cross examined yet, and Mrs. Russell will return for further cross examination. On Wednesday, Mrs. Runge testified she was secretary to Mr. Lamb from October 1945 until about June 1946, when she was employed by Mr. Lamb's WTOD Toledo for about a year. Then until the summer of 1948 she worked for Lamb, Goerlich & Mack, she said. In 1945 or 1946, Mrs. Runge testified, Mr. Lamb was relating to her "some anecdote about something and he brought up the fact that he had been to Russia and that he had gone there as a reporter for a Boston newspaper." She didn't know the paper. In a later conversation, she said, sometime in 1947 or 1948 with Steven Mack and Lowell Goerlich present, "he stated while he was in Russia that he had attended a Communist school and that he was there at the same time Earl Browder was there, and he said that he attended the school for a period of time until such time as he thought that he was being followed, when he became frightened and got out of there." Witness Forgets Some Points Under cross examination by counsel for Mr. Lamb, the witness felt sure Mr. Lamb identified the school as "Communist" but didn't say whether he was enrolled or just visited. She didn't know if he was at the school as a re- porter. The witness also said she "didn't know" when asked: if it wasn't a fact Mr. Lamb spent only six days in Russia, mostly traveling to and from Moscow; when Mr. Lamb went to Russia; whether or not it was the Russian government who was following him, and whether, after becoming frightened, he not only left school, but left the country. Asked by counsel for Mr. Lamb if a govern- ment representative has inquired whether Mr. Lamb was ever a Communist, Mrs. Runge re- plied, "I said I did not think he was." "You did not think he was a member of the Communist Party?" "That is right," she affirmed. Harron to Buy Control Of WIBG-AM-FM Stock APPLICATION to transfer control of Sea- board Radio Broadcasting Co., licensee of WIBG-AM-FM Philadelphia and 84% owner of WIBG-TV there, to station President Paul F. Harron was filed with the FCC last week. Transfer results from sale by socially- prominent Jack Kelly and family of 30% in- terest for $250,000. Mr. Harron, presently owner of an identical 30% interest, purchases approximately 28% of the Kelly family in- terest. The application further disclosed that Joseph Lang, vice president of the stations, will relinquish his 30% interest to the corpora- tion for $300,000, automatically increasing per- centage and value of other holdings. Broadcasting • Telecasting Page 94 • November 15, 1954 When big money rides on sponsor previews . . . "Model 25" Projector sets the stage for a sale The Eastman 16mm. Projector, Model 25, is available with either arc or tungsten illumina- tion. Tungsten model is illustrated. When a big sale hinges on studio preview- ing that must duplicate the perfection of actual telecasting conditions, an Eastman 16mm. Projector, Model 25, proves its worth. It delivers the sharpness of picture and clarity of sound that keep your pros- pect's interest alive . . . and help get his signature on the dotted line. Why does this projector deliver audition performances of such professional cali- ber? The Eastman Model 25 has the iden- tical sound, optical, and mechanical com- ponents used in the superb Eastman Model 250 Television Projector! Lumenized Ektar Lenses project bril- liant images, sharply defined over the en- tire picture area. Speakers are matched to the powerful amplifier. The exceptionally stable film-transporting mechanism is sealed in an oil bath. There are no pro- jector noises to mar the amazingly faithful sound reproduction. And precisely syn- chronized motors assure smooth, trouble- free operation. A demonstration will show you why the Model 25 passes any audition test. Ask your Kodak Audio-Visual Dealer, or use the handy coupon for further details. For your salesmen about town Makes tough jobs easy Make previewing outside the studio easy for salesmen and prospects alike with an easy- to-carry 16mm. Kodascope Pageant Sound Projector. A Pageant is bound to give longer, trouble-free service without maintenance. It is the only 16mm. sound projector designed to eliminate the chief cause of projector breakdowns — under- or over-oiling. Lifetime pre-lubrication at the factory makes this pos- sible. Six models to meet every individual need, priced from $425. Editing or writing narration for silent films is far easier with the 16mm. Kodascope Analyst Projector. Its heavy-duty reversing mechanism permits instantaneous and repeated reversing — without damage to film or projector. Its built-in Daylight Viewer lets you use the Analyst for desk-top film study as well as for standard screen projection. And its remote reversing switch provides full operating con- trol, even at a distance from the projector. Price, $295. Prices are subject to change without notice. EASTMAN KODAK COMPANY Dept. 8-V, Rochester 4, N. Y. n-82 Please send name of nearest Kodak Audio-Visual Dealer and information on: Eastman 16mm. Projector, Model 25 I I Kodascope Pageant Sound Projectors [~~1 Kodascope Analyst Projector I I NAME. TITLE COMPANY. STREET CITY STATE (ZONE). Kodak Broadcasting • Telecasting November 15, 1954 • Page 95 GOVERNMENT- U. S. - MEXICO TALKS GET DOWN TO EARTH Preliminaries over, delegations seriously discuss mutual am allocations problems. WITH preliminaries out of the way, U. S. and Mexican delegations got down to the "meat of real issues" last week in their discussions in Mexico City looking toward an agreement to settle standard broadcasting (am) allocations between the two nations. One observer reported it is too early to be either optimistic or pessimistic about the out- come of the bilateral talks, but noted discus- sions so far have been "marked bv an attitude of friendliness and cooperation." The meeting began Nov. 4. The U. S. dele- gation is headed by FCC Comr. Rosel H. Hyde. Some two dozen industry observers are attend- ing from the U. S. [B*T, Nov. 8. 1]. Principal topics put on the agenda are under- stood to include: Range and scope of engineer- ing standards; geographic separations; power limitations; basic standards for future station assignments; settlement of present station as- signment conflicts, and possible inclusion of Mexico in a full North American Regional Broadcasting Agreement. It has been hinted, according to reports, that Mexico would like to call a new conference to negotiate a regional agreement. But the U. S. is expected to stand by its previous opposition to such a move and instead urge a supplement to the 1950 North American Regional Broad- NDEPENDENT ii t Ml i: LI FUL Vh Tl THE OF At NEWS ASK THE WALKER REPRESENTATION CO., INC. Page 96 • November 15, 1954 casting Agreement. Mexico was not signatory to 1950 NARBA, which still is pending before the U. S. Senate for ratification. The U. S. apparently feels that to concede to a call for a new full NARBA at this time would violate its earlier promises to other na- tions under the 1950 NARBA. The Mexican delegation, backed by a small group of observers described as a "very good representation" of that nation's broadcasting industry, is understood to be in favor of hold- ing to the 650-mile geographic spacing of co- channel stations between the two countries as now contained in the "gentleman's agreement" which extended the old NARBA. The Mexicans apparently desire higher power ceilings for their stations, however, with the indications they want more than 250 w for stations on local channels and more than 5 kw for outlets on regional frequencies. It is be- lieved they also would like more liberal stand- ards to govern future station assignments. The "policy committee" of the conference^ comprising principals of both the U. S. and Mexican delegations, has been meeting daily since start of the meeting in order to settle basic issues and give direction to working technical groups, it was explained. These policy meetings probably will be extended into evening and Saturday sessions soon. STORER CLEVELAND PURCHASE APPROVED PURCHASE of WJW-AM-FM Cleveland, Ohio, by Storer Broadcasting Co. from William O'Neil for S3 3 0,000 less "net quick assets" was approved by the FCC last week [B»T, Oct. 25. 11]. The Commission approval is subject to the condition that the transfer is not to be con- summated until Storer disposes of his interests in KGBS-AM-TV San Antonio, Tex. The WJW sale follows closely on the heels of the Commission's approval to Storer's $8.5 million purchase of the Empire Coil Co., owner of ch. 8 WXEL (TV) Cleveland and ch. 27 KPTV (TV) Portland, Ore., and sale of Storer- owned KGBS-AM-TV to the Huntress-San An- tonio Express for S3. 5 million [B»T, Nov. 1]. WJW will round out Storer's proposed Cleve- land broadcast operations by giving the newly- purchased WXEL (TV) an am affiliate. The purchase of WJW raises the total num- ber of Storer-owned am stations to seven. In order to stay within the limits of the FCC multiple ownership rule — which prohibits any one entity from owning more than seven am or fm stations or more than seven tv stations (of which no more than five can be in the vhf band) — Storer decided to sell in San Antonio. Other Storer-owned stations are WJBK-AM- TV Detroit. WAGA-AM-FM-TV Atlanta, WBRC- AM-TV Birmingham. WSPD-AM-FM-TV Toledo, WGBS-AM-FM Miami and WWVA-AM-FM Wheeling, W. Va. All the tv stations are in the vhf band except uhf ch. 27 KPTV (TV) at Portland. Gannett Buys Gazette SALE of the Niagara Falls Gazette, former owner of WHLD Niagara Falls. N. Y. for $2.5 million to the Frank E. Gannett newspaper in- terests was announced last week [B»T. Oct. 25]. Disposition of the paper, owned by the late Alanson Deuel, followed sale of WHLD to Earl C. Hull for $5,000. The paper's 25% interest in WGR-AM-TV Buffalo is now owned by Mrs. Helen Deuel, widow of the former publisher. Sale of WHLD was made to facilitate purchase of the WGR holding. Gannett radio-tv inter- ests include WHEC-AM-TV Rochester, WHDL Olean and WENY Elmira, all N. Y., and WDAN-AM-TV Danville, 111. Broadcasting Telecasting Bring the musician right into your room... lll!!!!^ -'111111111 . - : ^ ■ ■ i 7FM ITH k « — •5 1138 Get Zenith— and be sure of continuous true High Fidelity It is impossible to obtain High Fidelity from any phonograph unless the record is played at the exact speed at which it was recorded. No phonograph can continuously play records at the exact speed at which they were recorded, except by the use of a speedometer and a speed regulator. Only zenith has these; therefore, only zenith record-changer phonographs can continu- ously give you true High Fidelity. It is a surprisingly little known fact that even the finest record players vary in turntable speed at time of manufacture and get worse as they grow older. A varia- tion of only one rpm in turntable speed will make an LP record sharp or flat by a full quarter tone. Zenith's Stroboscope, which is its speedometer, and zenith's variable speed regulator, both of which are built into our high fidelity record-changer phonographs, enable a child to regulate the speed and set zenith phonographs at exactly 78, or exactly 45, or exactly 33)4, or exactly 1634 revolutions per minute. 1634 rpm is the new Talking Book speed. Without a speedometer and a variable speed regulator, no phonograph can give you continuous true High Fidelity. De- mand a zenith if you want true High Fidel- ity. Get your Zenith dealer to demonstrate the Zenith Custom Super-phonic today. Zenith Super-phonic has all matched components needed for true High Fidelity reproduction: Dual speakers with IVi" woofer . . . Cobra® Tone Arm with barium titanate pick-up gives fre- quency response of 25-20,000 CPS. Ex- clusive Lid Lock makes whole cabinet acoustically sealed sound chamber. Dual-needle cartridge with 1-mil and 3- mil styli for simple, finger-tip selection of correct needle for LP and standard records. Extra-long playing diamond stylus and 45 RPM spindle, optional at slight extra cost. The Custom Super-phonic in Mahogany finish, Model HFR15R, $149.95.* In Blonde finish, Model HFR15E, $159.95.* The Super-phonic starts at $129.95.* The royalty of television and RADIO Backed by 36 years of Experience in Radionics Exclusively ALSO MAKERS OF FINE HEARING AIDS Zenith Radio Corporation, Chicago 39, Illinois *Manufacturer's suggested retail price. Slightly higher in Far West and South. Prices and specifications subject to change without notice. copr., 1954 Broadcasting • Telecasting November 15, 1954 • Page DIVERSIFICATION HIT BY FCC'S LEE Commissioner tells TAB that he opposes policy which la- bels newspaper and am oper- ator applicants for tv 'second class citizens'. Oveta Culp Hobby also addresses group. FCC COMR. Robert E. Lee last Monday ex- pressed opposition to discrimination against newspaper applicants for broadcast facilities. Comr. Lee spoke to the Texas Assn. of Broad- casters (see TAB story page 72). He joined Oveta Culp Hobby, Secretary of Health, Edu- cation & Welfare, in bringing the government viewpoint to Texas broadcasters. Comr. Lee said the FCC has been "bom- barded with propaganda against newspaper ownership of radio or tv stations, as well as a discrimination against an am operator who is a tv applicant, under the guise of the so- called diversification of the mass media of communications." He said this propaganda was disseminated "despite the fact that an examination of the facts will indicate that the best public service job is being done by these very people." He voiced his position on the subject this way, "I am against any doctrine labeling this group as second-class citizens. The facts just do not warrant it. I can see some justification for such a doctrine only in that unique situa- tion where the only newspaper in an area owns a radio station and is an applicant for the only available tv station. Local Background Good "Rather than discriminate against either a newspaper or an am operator I can actually see some points of preference based on their deep roots in the community, their experience in the news, entertainment and educational fields and their proven sense of public respon- sibility. As a matter of fact, I am conducting some research into this area and I may have something of a more concrete nature to say on a formal basis at a later date." Comr. Lee reminded that FCC "is primarily the traffic cop of the air and that its power is limited in the Communications Act." He called attention to what he termed "serious violations" of the NARTB codes and warned that "corrective legislation and restrictive reg- ulation invariably follow failure on the part of business to accept the responsibility of policing itself." In a question-answer session Comr. Lee said FCC is studying subscription tv and may "turn its attention to this area early next year." Interviewed after his talk, he told a reporter he was more concerned with "bad taste" in some tv programs than "breeding of juvenile delinquency." "As the father of three," he added, "I am not seriously concerned with television causing an increase in juvenile delin- quency." He did not feel uhf is "doomed to go the way of fm radio" and said color tv will be important in shaping the future of uhf and vhf. Mrs. Hobby told TAB that "by and large" broadcasters have realized their responsibility in citizenship. "You have increasingly as- sumed the responsibility of bringing to your listeners and your viewers reports on how their government is operating," she said, "and on how those charged with the duty of govern- ing have measured up or failed to measure up to their jobs. "You have increasingly contributed to un- derstanding and appreciation of the arts and sciences. You have, in brief, brought within reach of everyone, Bach and biology, Plato and politics, Shakespeare as well as the latest election returns. In this you may — and you should — take pride. For to the important de- gree that knowledge of the humanities in- creases man's understanding of man, so it con- tributes to his ability to govern himself wisely and well." Mrs. Hobby voiced pleasure at the growth of educational broadcasting, which she defined as "all programs that increase knowledge or enlarge understanding — not merely those pre- pared under the auspices of schools or colleges." Hearing-Wise Senators To Testify in Rules Study THREE senators will testify at a date to be announced before a Senate Rules subcommittee investigating congressional hearing procedures, Sen. William E. Jenner (R-Ind.), chairman, said last week. The senators, all of whom have served as committee chairmen at hearings, are: Arthur V. Watkins (R-Utah), Senate Select Committee hearing on a motion to censure Sen. Joseph R. McCarthy (R-Wis.); Homer E. Capehart (R-Ind.), Senate Banking & Currency Commit- tee hearings on FHA administration; Estes Kefauver (D-Tenn.), former chairman at hear- ings by a Senate Crime Investigating committee. The three will testify on their experience in holding congressional hearings. Among pro- posals under consideration by the committee are several regarding radio and tv coverage of hearings. Sen. Watkins' group banned radio and tv from its hearings despite strong protests by broadcasters [B»T, Aug. 9, et seq.]. Sen. Kefauver filed a statement with the Jenner group last June in which he credited expanded radio, tv and newspaper coverage of hearings with making "millions of citizens familiar with the dilatory, time-wasting tactics pursued by some staff and committee members." Initial Decision Granted To KFJI for Klamath Falls INITIAL DECISION favoring KFJI Klamath Falls, Ore., for a new tv station on ch. 2 there was issued last week by FCC Examiner Isadore A. Honig. The decision was made possible by the dismissal a month ago of the competing ap- plication of Klamath Falls Tv Inc., which will be reimbursed $7,500 for expenses incurred in prosecuting its application. Kansas Merger Cancelled MERGER of KFBI Wichita with KTVH (TV) Hutchinson, Kan. [B*T, Aug. 16] has been called off with the amalgamation application dismissed last fortnight by the FCC on request of the applicant. The dismissal followed a protest by KAKE- AM-TV Wichita against the merger, calling for a hearing before FCC approval [B»T, Oct. 18]. KFBI, founded in 1922, operates on 1070 kc, with 10 kw day, 1 kw night, directonal an- tenna as an ABC Radio affiliate. KTVH, on ch. 12, began operating in June 1953 and is a basic CBS-TV affiliate. Broadcasting • Telecasting NEW PRESTO SR-11 Complete studio console tape recorder. Never before so much quality, operational ease and value at such a modest price. Embodies the famous PRESTO R-ll tape mechanism, matching amplifier — power supply in sturdy well-designed console cab- inet. Three motors for complete flexibility; 15" and l1/*" Per sec. speeds. PRESTO R-7 Rugged, portable tape recorder with separate recording, reproduction, and erasing heads. Built around a sturdy, three-motor drive eliminating friction clutch, the RC-7 con- tains the same high-quality components found in PRESTO'S fine studio equipment. Heavy-duty construction throughout. PRESTO 900-A Precision tape amplifier for portable use or rack mounting. Composed of individual record and reproduce (monitor) amplifiers on a common chassis; separate power sup- ply: three-microphone input, 250 ohm low level mixer; illuminated V.U. meter. Out- put of reproduce amplifier, 500 ohms, plus 20 db maximum. May be used with any model PRESTO tape recorder. PRESTO A-920 More compact than the 900-A. In carrying case or for rack mounting. Consists of microphone preamp, a reproduce preamp, power amplifier and power supply — all on a common chassis. Two small speakers mounted behind front panel for playback. Single mike input: 250 ohms. Playback output: 15 ohms, 10 watts. A tape recording mechanism of truly modern design in engineering and operation. Mech- anism includes three-head assembly, sole- noid operated brakes and employs the exclusive Capstan drive unit. Tape reels mounted directly on heavy-duty torque motors. PRESTO PB-17A Reliable, long-playing tape reproducing mechanism. Automatically reversible for continuous playback for background music in eight hour cycles. Frequency response uniform from 50 to 8000 cps. Tape speed: 3%" per sec. Reels up to 14" diam. (4800' of tape) with dual track. PRESTO TL-IO Turntable-driven tape reproducer. Unique, low-cost unit that adapts any 16" turntable for reproduction of tape at 71/2,'/sec. or 15" /sec. with exceptional accuracy. No pre-amplifier required; plugs into standard studio speed input equipment. PRESTO CDR-200 CAPSTAN DRIVE UNIT Heart of all Presto tape recorders and re- producers. Motor, capstan and flywheel, pressure pulley and pressure pulley sole- noid are mounted on independent cast aluminum chassis. Positive, very quiet tape, drive with minimum of parts. Behind every piece of tape equipment are these PRESTO "extras"— painstaking craftsmanship, years of experience... quality control . . . and advanced production facilities that guarantee instruments of absolute precision and lifelong dependability. r RECORDING CORPORATION PARAMUS, NEW JERSEY Export Division: Canadian Division: 25 Warren Street, New York 7, N. Y., Instantaneous Recording Service, 42 Lombard Street, Toronto WORLD'S LARGEST MANUFACTURER OF PRECISION RECORDING EQUIPMENT AND DISCS MAIL THIS COUPON TODAY |_ Presto Recording Corporation Tape Equipment Sales Div. Paramus, New Jersey Please send full information and prices Oil the following Presto tape equipment: □ SR-11 Tape Recorder □ PB-17A Tape Recorder □ R-ll Tape Transport □ TL-10 Tape Reproducer □ R-7 Tape Recorder □ A-920 Tape Amplifier □ 900-A Tape Amplifier □ CDR-200 Capstan Drive NAME. COM PAN Y. ADDRESS_ CITY .ZONE- STATE.. ■ GOVERNMENT ■ mwmm* THE 1 1 COUNTY COFFEYVILLE TRADE AREA IS A MAJOR MARKET OF 256,000 PEOPLE. 40% LARGER THAN TULSA OR WICHITA. OUR LATEST AREA SURVEY COVERING THIS TERRITORY REPORTS THAT KGGF HAS THE BIGGEST AUDIENCE IN 45 OUT OF 52 MONDAY THRU FRIDAY Va HOUR STRIPS! (6:00 A.M. TO 6:30 P.M.) ALONG WITH THIS LOYAL HOME AREA AUDIENCE, THE KGGF 10 KW SIGNAL DELIVERS PRIMARY COVERAGE TO 87 COUNTIES IN KANSAS, OKLAHOMA, MISSOURI AND ARKANSAS WITH A POPULATION OF 2,750,000. KGGF 690 KC ABC COFFEYVILLE, KANSAS I Competitor Blocked CBS Pact-WTHT (TV) Wilmington Tv charges that Jefferson Standard influenced CBS to withdraw proposed af- filiation and claims restraint of trade. CHARGE that Jefferson Standard Life Insur- ance Co. persuaded CBS to withdraw its offer to affiliate with ch. 3 WTHT (TV) Wilming- ton, N. C, in order to protect Jefferson Stand- ard's ch. 3 WBTV (TV) Charlotte, N. C, and ch. 8 WBTW (TV) Florence, S. C, was made to the FCC last week by the Wilmington Tele- vision Corp., permittee of the ch. 3 station. WTHT claimed that it had been assured of CBS affiliation early this spring, but that subsequently a CBS official told its treasurer, A. L. Wheeler, that CBS could not affiliate be- cause of Jefferson Standard's objections. Station's charges were contained in a Nov. 8 letter to the FCC in connection with its ap- plication for extension of completion date. The Wilmington station received its grant in Febru- ary of this year. It applied for an extension but the Commission said it could not be granted without a hearing. Last month WTHT filed its response to the McFarland letter explaining that it was planning to increase its tower height and power, and also negotiating for an agreement with CBS. Last week's letter was a further communication on this subject. To bolster its allegation that Jefferson Stand- ard was powerful enough to dictate to CBS, WTHT pointed to that company's ownership of WBT and WBTV (TV) Charlotte, N. C; WBTW (TV) Florence, S. C; minority interest in WFMY-TV Greensboro, N. C, and 98% preferred stock ownership of Storer Broadcast- ing Co. Storer owns WAGA-AM-FM-TV At- lanta, WJBK-AM-FM-TV Detroit, WSPD-AM- FM-TV Toledo. WBRC-AM-TV Birmingham, WJW-AM-FM and WXEL (TV) Cleveland, KPTV (TV) Portland (Ore.), WGBS-AM-FM Miami and WWVA-AM-FM Wheeling, W. Va. Except for the stations in Cleveland and Portland, and the am stations in Detroit and Toledo, all the others are CBS affiliates, WTHT said. "This extensive multiple ownership constitutes a tremendous concentration of influence and bargaining power which, coupled with prior established relationships, has resulted in the concealed understanding which has prevented [WTHT] from obtaining an affiliation and thereby completing its station construction and beginning operation. It is a combination in restraint of trade," the station said. WTHT asked the FCC to investigate the re- lationship of CBS and Jefferson Standard in order to determine whether a conspiracy has been entered into which violates the anti-trust laws. It also charged that Jefferson Standard was in violation of the multiple ownership rule which limits the number of vhf tv stations one entity may own to five. WTHT also asked that the Commission grant its request for an extension of completion date. Dover Ch. 40 Surrenders PERMIT for ch. 40 WHRN (TV) Dover, Del., granted March 1953, was surrendered to FCC Nov. 5 by Rollins Broadcasting Co. "due to ex- panding am operations . . . which make it unadvisable at this time, from an economic standpoint, to construct the station." Multiple radio station operator, Rollins said it couldn't get tv network affiliation. Deletions now total 109, of which 88 are uhf, 21 vhf. No Sketches, Either CARTOONIST Leo Hershfield, whose drawings made in a Senate committee hearing room were shown on NBC-TV after microphones and cameras had been excluded [B»T, Sept. 6], last week was denied entrance into the Senate chamber where the Senators are considering a mo- tion to censure Sen. Joseph R. McCarthy (R-Wis.). Forrest U. Harness, Senate sergeant at arms, ruled that a prohibition against taking pictures in the Senate chamber applies to "artists' sketches and drawings as well as photographs taken with cameras." NBC said an appeal would be made to the Senate Rules Com- mittee. Previously, it was noted, artists frequently have sketched the Senate in action from the press galleries. Supreme Court Refuses To Hear St. Louis Appeal THE Supreme Court last week refused to accept an appeal by St. Louis Amusement Co., St. Louis ch. 1 1 applicant, from a decision by the U. S. Court of Appeals which denied its request that CBS's KMOX St. Louis tv appli- cation be dismissed. Action by the Supreme Court puts St. Louis Amusement Co., composed principally of Fan- chon & Marco theatre chain, in an anomalous position; it had been declared in default by the examiner when it refused to participate in the hearings until its legal appeals were heard. The St. Louis hearing is on the verge of coming to an end, with only some depositions required to close the record. Besides CBS and St. Louis Amusement Co.. other applicants are St. Louis Telecast Inc. (60% owned by WEW), 220 Television Inc. and Broadcast House (permittee of ch. 36 KSTM-TV St. Louis, now suspended). St. Louis Amusement Co. held that CBS's application should be dismissed because the network held interests in five tv stations and was ineligible to be granted any further vhf stations. Since the suit was instituted, CBS has disposed of its minority interests in WTOP- AM-FM-TV Washington and in WCCO-AM-TV Minneapolis-St. Paul, and now holds interests in only three owned and operated tv stations (WCBS-TV New York, WBBM-TV Chicago and KNXT [TV] Los Angeles). The St. Louis Amusement Co. argued that CBS was so superior to all other applicants it was bound to receive the St. Louis grant. This means a waste of time and money for other applicants, it said. The Court of Appeals held that the petition was premature. New Pensacola Am Granted NEW daytime am station on 790 kc with 1 kw at Pensacola, Fla., was granted last week by the FCC to the W.P.F.A. Broadcasting Co. Although agreeing with the grant Comr. Robert E. Lee expressed concern at the number of contemplated commercial spot announcements. Comr. Frieda B. Hennock voted to send a Mc- Farland letter indicating the necessity of a hearing. W.P.F.A. Broadcasting is a partnership com- posed of Charles W. Lamar Jr. (68%), licensee of KCIL Houma, La., vice president — 59.5% stock- holder KTAG (TV) Lake Charles, La., 60.4% stockholder WPFA (TV) Pensacola, and 11% stockholder WAFB-AM-FM-TV Baton Rouge, La.; F. E. Busby (25%), vice president-stock- holder WPFA (TV) and KTAG (TV); John Burk (3'/2%), and C. C. Barnard (3%%). Messrs. Burk and Barnard are partners in 5.2% interest of KTAG (TV) and 5.6% interest of WPFA (TV). Page 100 • November 15, 1954 Broadcasting • Telecasting Advertisement This message is the ninth of a series How are America's global jets coming along? On a routine test flight from Seattle to Dayton, Ohio, this fall in connection with the National Aircraft Show a Boeing B-52 Stratofortress covered the 1,970 miles at an average speed of 624 miles per hour. The B-52 is a very advanced aircraft, designed to ful- fill, to the highest possible degree, America's strategic air needs. The early test flights of the B-52 prototype models aroused considerable enthusiasm. It was this enthusiasm, along with the need for an aircraft to help solve a demanding strategic air problem, that led the Air Force to the decision that the B-52 should be built not only at the Boeing Seattle plant, but also at a second source. The Air Force named as this second source the Boeing Wichita (Kansas) plant, which is now tooling up preparatory to getting the B-52 into production. Revolutionary design Getting an airplane like the B-52 into quantity produc- tion is a job that requires a great deal of time and engi- neering effort. The reason is that the B-52 is far bigger than any bomber used during World War II. It is also far more complex. This size and complexity is a direct result of the fact that the demands made of today's bombers are far in excess of anything required of World War II bombers. For one thing, such tremendous technical advances have been made in defense systems that any bomber, to carry out a mission against these advanced systems, must be able to operate at extreme altitude and at tremendous speed with great loads. The only aircraft that could meet such exacting demands was a big, fast, jet-powered bomber. Only a revolutionary design, like that of the B-52 Stratofortress, could provide the required revolutionary performance. To produce the B-52, Boeing had to design and build jigs big enough to accommodate the great wings and other component parts during construction. Along some of these jigs, men work on three different levels simultaneously. But the size of this tooling is not its principal characteristic. Work on the B-52 must be held to watchmaker tolerances, often within a fraction of the thickness of a human hair. Complex electronic needs The military job jet bombers have to do requires elec- tronic installations of almost incredible complexity, made up of more than 1,000 tubes and several hundred miles of wiring. These installations must be exact, for they perform many of the tasks that, in World War II bombers, were done by additional crew members. Another comparison that measures the contrast be- tween high-performance jet bombers and earlier piston- powered bombers is this: Boeing devoted 248 hours to wind-tunnel research while working out the design of the B-17 Flying Fortress and 3,718 hours to the B-29, whereas in the case of Boeing's multi-jet bombers the company de- voted no less than 19,000 hours to wind-tunnel research, or the equivalent of nine years at a 40-hour-a-week rate. It is to meet demands like these that Boeing has, since 1941, plowed 70% of its profits back into its operations. Some of this was invested in expensive equipment like the high-speed wind tunnel and the new $5,000,000 flight test center built to accelerate the test program of the B-52. In carrying out its program of building America's global jet bombers, Boeing recognizes its responsibility to create multi-jet bombardment airplanes as capable of serv- ing our needs in the jet age as were earlier Boeings like the B-17 and B-29 in their day of piston-poivered aviation. SEATTLE, WASHINGTON; WICHITA, KANSAS ROADCASTING • TELECASTING November 15, 1954 • Page 101 OVER 454,000 COOK BOOKS When nearly half a million — over 454,000 — cook books were sold — which was double the original estimate for the Rochester area — the promoters were astonished. When WHAM Radio exclu- sively did this job better than any medium previously used, everybody sat up and took notice — in the food industry ... in the publishing business . . . and in radio. It was WHAM's persuasive personalities who sent cus- tomers into the stores to buy the famous 24-volume "Ency- clopedia of Cooking." In cook book parlance, the best recipe for getting your share of the 22-county market that spent an estimated $415,- 855,000 for food in 1953* is WHAM radio. Want more proof? Ask us or the Hollingbery man to give you the details of this stupendous radio success story. *Sales Management Survey of Buying Power, 1954 50,000 watts • clear channel • 1180 KC WHAM ROCHESTER RADIO CITY The Stromberg-Carlson Station AM-FM * NBC Affiliate Geo. P. Hollingbery Co., Nat'l Rep. GOVERNMENT- Supreme Court Hears Boxing Anti-Trust Case DO radio and television broadcasts of boxing bouts bring that sport under the provisions of the Federal anti-trust laws? That was the issue the Supreme Court heard argued last week on a government appeal from a decision of the U. S. District Court in New York which dismissed the Justice Dept.'s com- plaint against the International Boxing Club, Madison Square Garden and others. IBC attorneys argued that the Supreme Court had held last year that baseball was exempt from the anti-trust laws [B*T, Nov. 16, 1953] and that boxing fell under the same kind of exemption. The situation is "precisely anal- agous," an IBC attorney said. The government attorney called attention to the fact that more than 25% of boxing's in- come was from the sale of radio and tv rights. Since broadcasting is interstate, this brings box- ing under the anti-trust laws, they argued. "As a practical matter," Philip Elman, special assistant to the Attorney General, told the court, "most matches could take place in a tv studio." He claimed that boxing promoters get most of their income from the sale of radio and television rights. The gate receipts for the 1953 Marciano-Charles heavyweight champion- ship fight was $100,000 less than receipts from the sale of radio and tv rights. The defendants, the government attorney alleged, had promoted all but two of the 21 championship fights in the U. S. from June 1949 to April 1954. The Dept. of Justice complaint charged that the defendants had conspired to restrain and monopolize interstate commerce in the promo- tion, exhibition, broadcasting, telecasting and motion picture production and distribution of professional championship boxing contests. The New York Federal Court dismissed the complaint three months after the Supreme Court upheld a 1922 ruling that baseball was not in interstate commerce and therefore could not be prosecuted under the anti-trust laws. Supreme Court ruling on the boxing case should be issued sometime before the court re- cesses in June. Rule Making Notice Issued On AT&T Uhf Relay to Cuba FCC has issued a notice of proposed rule making that would permit the AT&T to use beamed uhf channels across the 300-mile Straits of Florida to interconnect Cuba with the United States for telephone and television circuits [B»T, Sept. 27]. The Commission asked for comments on the proposed allocation of 680-890 mc to the Inter- national Fixed Public Radiocommunication Service for use in Southern Florida by Dec. 3; counter-comments by Dec. 13. The telephone company said that only 36 additional telephone circuits would be gained by the addition of submarine cables to the exist- ing cable connection between Cuba and the U. S. By using radio relay facilities, the com- pany said, hundreds of telephone circuits could be added between the two countries and work could be done on development of tv intercon- nection between Cuba and the U. S. No interference to existing or potential tv broadcast stations would take place, AT&T said. This will be accomplished through proper siting and engineering, it said. GOVERNMENT PEOPLE Dr. Harold Lyons appointed assistant chief for research, radio standards div., National Bureau of Standards, Boulder, Colo., laboratories. PROGRAM SERVICES — AP's Oliver Launches New Radio-Tv Column NEW RADIO-TV news column will be launched by AP Newsfeatures today (Monday), written by Wayne Oliver. Mr. Oliver, who was recently appointed radio-tv editor for AP [B«T, Oct. 4], succeeds C. E. Butterfield, who retired after covering the broadcasting industry for more than 30 years [B*T, Sept. 27]. Mr. Oliver's column will feature commen- taries, interviews, closeups of radio-tv person- alities and analyses of new programming trends. He also will introduce behind-the-scene person- nel in radio-tv and explain technical develop- ments that affect viewers and listeners. Spot news developments and two or three reviews a week will also be featured. Each daily column will average about 400 words. Sunday features will be expanded to 800 words with special illustrations supplied to AP sub- scribers to be used with the Sunday column. Mr. Oliver joined AP in 1937 in Miami. He was later transferred to the New York bureau where he wrote radio newscasts and commen- taries. Since 1947 he has been a member of AP's business news staff specializing in radio and television. RCA to Supply Stations Thesaurus' Yuletide Package THESAURUS' Christmas package of 16 fea- tures will be supplied by RCA Recorded Pro- gram Services to member stations for the com- ing Yuletide season. The lead item will be a program titled "The Christmas Miracle of Jaspar Crown," starring Charles Ruggles. Included is an hour-long dramatization of Charles Dickens' "A Christmas Carol"; "The Story of the Nativity," a half-hour show star- ring Walter Hampden, and "A Christmas Visit With Ted Malone," featuring Mr. Malone's recitation of Christmas stories. The package also contains sales aids with stations being sup- plied with 22 new "echo attention getters" for the holidays. The bonus package offers two New Years' shows, New Year's Eve Dance Parade, a two- hour show with eight name bands, and New Year's Day — 7955, a half-hour review of 1954 hits. Closed-Circuit Opera Telecast Reaches 60,000 CLOSED-CIRCUIT telecast of the Metropoli- tan Opera opening night performance last Mon- day, attracted an estimated audience of more than 60,000 in 32 theatres from coast to coast, it was reported last week by Nathan L. Halpern, president of Theatre Network Television. Mr. Halpern said it was not possible to com- pute immediately the total receipts from TNT's telecast, pointing out that much bookkeeping was involved because local charities throughout the country benefited by the performance. In many cities, the Metropolitan Opera Guild, plus a local charity, was earmarked for a percentage of receipts. The cameras and crews of the DuMont Tele- vision Network were utilized for the closed- circuit telecast. GM Plans TNT Celebration CELEBRATION marking production of the 50,000,000th automobile by General Motors Corp. will be carried via a Theatre Network Television closed-circuit telecast to hotels in Page 102 • November 15, 1954 Broadcasting • Telecasting BATON * WATCH YOUR SALES 66 cities on Nov. 23. Nathan L. Halpern, TNT president, stated that the telecast will be carried by the most extensive large screen closed-circuit network on record. The occasion also marks the first time General Motors has used closed-circuit tv, Mr. Halpern added. The telecast will originate from Flint, Mich. Brant to UP Central Post EDWARD L. BRANT has been appointed central division business manager of UP, suc- ceeding Dale M. Johns, who recently was named manager of UP's New York-New England division. Mr. Brant joined UP as a leased wire op- erator after gradua- tion from public school in Chicago, and has served the organization in vari- out capacities since that time, most re- cently as a business representative. MR. BRANT KBS Adds 12 Stations KBS has announced addition of 12 affiliates, according to Blanche Stein, station relations director. New stations are KTAE Taylor, KMAC San Antonio and KLBS Houston, all Texas; WCDT Winchester, Tenn.; WFAR Farrell, Pa.; KLMX Clayton, N. M.; KXRA Alexandria, Minn.; WMAW Menominee, Mich., WKOA Hopkinsville, Ky.; KM AN Manhattan and KMDO Fort Scott, both Kan.; and WEIC Charleston, 111. Keystone station list as of Nov. 1 numbers 783. 'Lombardo' Sold in 9 Markets SALE of Guy Lombardo and His Royal Cana- dians in nine Canadian markets has been an- nounced by MCA (Canada) Ltd., Toronto. Contract has been signed by Loblaw Grocer- terias Ltd. for 52 weeks. Sponsorship also in- cludes options to neighboring American markets and new Quebec stations. Canadian stations include CBLT Toronto; CHCH Hamilton; CKCO Kitchener; CBOT Ottawa; CKSO Sudbury; CKLW Windsor; CKWS Kingston; CHEX Peterborough and CFPL London. Sale was negotiated by MCA's Stuart Smith through F. H. Hayhurst Co. Ltd. Ziv Radio Business Up 31% OPEN-END transcribed radio business at Fred- eric W. Ziv Co. is running 31% higher for the first nine months of 1954 than it did during the same period last year, Alvin E. Unger, vice president in charge of sales, has announced. He attributed the high figure to record sales of two new Ziv programs, The Red Skelton Show and Mr. District Attor- ney. In addition, Mr. Unger cited renewals of the Guy Lombardo Show, Cisco Kid and other Ziv properties as helping to bring up the high rate of radio sales. A new sales drive for the second year of Ziv's Hour of Stars is now underway. The series, featuring Ginger Rogers, Peggy Lee, Dick Powell and Tony Martin, achieved more than 400 sales its first year on the air. INS-Telenews Offers Grid Film QUARTER-HOUR film showing outstanding football upsets of the last 20 years will be re- leased by INS-Telenews, New York, immedi- ately after Thanksgiving Day. The commentary will be by Harry Wismer, who also narrates the weekly tv show, General Sports Time, spon- sored by General Tire & Rubber Co. The one-time program is available for local or regional sponsorship with exclusive rights in each market, according to Robert H. Reid, INS television department manager. PROGRAM SERVICES SHORTS Richard H. Ullman Inc., Buffalo, N. Y., an- nounces sale of Number Pleeze to WSRS Cleve- land, WHOT South Bend, Ind., WKDA Nash- ville, Tenn., WHHM Memphis, Tenn., WQXI Atlanta, Ga., and WHHH Warren, Ohio. Gomalco Enterprises Inc., Hollywood, estab- lished by David O'Malley and Sam Honigberg to manage NBC-TV George Gobel Show for Mr. Gobel, with public relations office, under Mr. Honigberg, in suite 803, Taft Bldg., and administrative office, under Mr. O'Malley, at 9100 Sunset Blvd. RKO-Pathe, N. Y., is producing tv commercial series for Chrysler Corp., Detroit. Agency: McCann-Erickson, N. Y. Firm also producing tv spot series for The Lionel Corp., N. Y. Five Star Productions, Hollywood, is filming its third tv commercial series, consisting of eight 60-second and four 20-second films, com- bining animation and live action, for Falls City Brewing Co., Louisville, Ky. Agency: Prater Adv. Agency, St. Louis. Five Star also is completing three live action and animated film commercials for W. A. Sheaffer Pen Co., Ft. Madison, Iowa. Agency: Russel M. Seeds Co., Chicago. Harris-Tuchman Productions, Hollywood, is completing opening and closing spots for Louis Milani Foods, L. A., to be used on KNBH (TV) Hollywood Meet Corliss Archer. Agency: Arthur Meyerhoff & Co., Beverly Hills, Calif. Tv Spots Inc., Hollywood, signed to create and produce two special commercials for NBC-TV People Are Funny by Paper-Mate Inc., Culver City, Calif. Agency: Foote, Cone & Belding, N. Y. Coastal Recording Co., N. Y., has announced acquisition of facilities of Fulton Recording Co., same city. PROGRAM SERVICES PEOPLE Irving Saver, district manager, Alexander Film Co., Colorado Springs, Colo., promoted to gen- eral district manager, New England sales terri- tory. Fanshawe Lindsley, advertising executive, For- tune magazine, N. Y., appointed general sales manager, TNT Tele-Sessions, business and in- dustrial div. of Theatre Network Television Inc., same city. Lee Kraft, formerly tv sales head, McConkey Artists Corp., N. Y., to Mercury Artists Corp., same city, in charge of variety talent sales to tv. William Buwalda, owner, former Ad-Vision & Assoc., Hollywood radio-tv publicity agency, opens Bill Buwalda & Assoc., specializing in placing guests and products on radio-tv pro- grams. Address: 6500 Selma Ave.; telephone: Hollywood 2-8730. in the SOUTH'S fastest from'ttq market/ POPULATION 1940 88,415 1953 197,000 RETAIL SALES Hie FIGURE? 1940 1953 $ 20,251,000 $184,356,000 * 4fk and "FACTS RANKS 92nd IN EFFEC- TIVE BUYING INCOME HIGHEST PER CAPITA INCOME IN LOUISI- ANA WORLD'S MOST COM "^^^ PLETE OIL CENTER CHEMICAL CENTER OF THE SOUTH DEEP WATER PORT To see your sales reach their greatest heights in this rich petro-chemical market, select WAFB-TV, the only TV sta- tion in Baton Rouge, with programs from all 4 networks, and our own highly-rated local shows. Tom E. Gibbens Vice Pres. & Gen. Mgr. Adam J. Young, Jr., Inc. National Representative *East Baton Rouge Parish, Survey of Buying Power, 1954 n F B BATON ROUGE, LA. Broadcasting • Telecasting November 15, 1954 • Page 103 3 INDIANA CITIES SWITCH OVER TO EST Faithful Number THOMAS F. O'NEIL, president of Gen- eral Teleradio, and Gordon Gray, GT vice president and general manager of WOR-AM-TV New York, last week pre- sented watches and pins to 67 employes whose total tenure with the stations amounted to 710 years. By "happy coin- cidence," according to a spokesman, WOR's radio frequency is 710 kc. Adoption of change causes concern among broadcasters over time shifts. Two more cities are about to decide on the switch. A WAVE of time changes was gathering mo- mentum throughout Indiana last week, prompt- ing disruption of broadcast schedules in some towns and posing a definite threat in others. The movement reportedly got under way in Fort Wayne, which shifted from Central to Eastern Standard Time a fortnight ago. Since then, local councils or governing bodies of other cities have drafted resolutions which would effect the change on a larger scale. Already in the camp, in addition to Fort Wayne, were Goshen and Elkhart. Addition- ally, a number of small surrounding communi- ties have adopted the change. Indianapolis and South Bend are on the brink of decision. The movement aroused concern among broadcasters, mindful of the confusion of radio's early days during time shifts, but there appeared to be no evidence of an organized effort to resist the wave. Bruce McConnell, WISH-AM-TV Indianapolis, said the Indiana Broadcasters Assn. of which he is president, would not officially consider the matter until it reaches the Indiana State Legislature early next year. Radio-tv broadcasters were concerned over the inevitable conflicts that would arise when network programs, particularly television, are pushed back an hour, thus playing havoc with succeeding local strips, in some cases children's shows. Fort Wayne newspapers are credited with spurring the movement, because of circulation and other factors involving neighboring Ohio, which operates on EST. They printed sample ballots and the local governing body "polled" the populace, who favored it unanimously. In South Bend, a public hearing is set for Nov. 22 and the change would become effective Nov. 28. Indianapolis also has set a hearing before the city council within the next week but won't enforce any time change until the Legislature meets in January. In most cases, EST would remain in effect all year, thus necessitating schedule changes next April when most of the country reverts to day- light saving time. Some broadcasters contacted by B«T in areas which adopted EST, notably in Fort Wayne, indicated they have made the transition smooth- ly, But one Indiana broadcaster said that if his town passes the resolution, it "would murder us." Gary is one of the few towns that would re- main on CST, being located in the Calumet City area closely adjoining the Chicagoland periphery. KMBY-AM-TV Monterey Sold to KSBW Owners PURCHASE of KMBY-AM-TV Monterey, Calif., by the owners of KSBW-AM-TV Salinas, Calif., for $230,000 plus the assumption of $117,000 in liabilities, was announced last week. The agreement is subject to FCC approval. Both KMBY-TV and KSBW-TV share time on ch. 8 in the Salinas-Monterey area. The agreement also provides that KM BY (1240 kc with 250 w) will be sold. This is necessary to stay within the provisions of the FCC's duopoly rule which forbids one person or company from owning more than one station in each service in a single market. KSBW operates on 1380 kc with 1 kw, with an appli- cation to increase power to 5 kw now pending before the FCC. KSBW is an MBS affiliate. The transfer will be in the nature of the purchase of the stock of Monterey Radio-Tele- vision Co. by Salinas Valley Broadcasting Corp. The latter is headed by John Cohan, 25%, and includes W. M. Oates, secretary-treasurer, 25%, plus a new group of local citizens owning the remaining 50%. Monterey is headed by Kenyon Brown, 30%, and includes Harry M. (Bing) Crosby, 24%; George M. Coleman, 30%; William Morrow, 6%, and S. M. Aston, 10%. Mr. Brown owns 50% of KWFT-AM-FM-TV Wichita Falls, Tex.; 18% of KBYE Oklahoma City, and 19% of KGLC and 25% of KMIV (TV) Miami, Okla. Mr. Crosby and his asso- ciates also hold interests in the Miami stations. "We believe improved service to this ?rea will result from an integrated operation and eliminate the economic problems of operating the share-time [tv] stations in such a small market," it was announced in a joint state- ment by Mr. Brown and Mr. Cohan. Mr. Cohan stated that KSBW-TV will main- tain facilities in Monterey similar to those now used by KMBY-TV. Both tv stations began in September 1953. Sale of KMBY will be handled by Black- burn-Hamilton, the announcement stated. SRA HAS PLAN FOR FULL-SCREEN TV ID Would give 8 seconds to ad- vertiser, 2 to station; earlier plans envisioned 7!4 to 2% time split. A NEW, somewhat different system of full- screen "shared" tv identifications was announced last week by Station Representatives Assn. It provides for the 10-second station identification time to be divided thus: eight seconds full screen for the advertiser's message, two seconds full screen for call letters and/ or channel number. SRA's plan, to be submitted to stations shortly for their reaction, is one of several that have been devised. One in which the advertiser gets full screen for IVa seconds and the station's call letters and channel number get full screen for 2% seconds was announced a few weeks ago by Thomas B, McFadden, director of NBC National Spot Sales, and spot campaigns based on similar divisions of full-screen time have been placed by Miss Reggie Schuebel of Reggie Schuebel Inc., tv-radio consultant, employing a system she worked out [B»T, Oct. 18]. Some stations also have worked up plans of their own. Timing Uncomplicated Observers doubted the difference in timing between SRA's 8-2 division of the 10 seconds and the 7-Va — 2-% seconds allocation formula would result in any substantial complications. The full-screen formulas for sharing station identification time are offered as alternatives to the existing system in which the advertiser's message and the station ID share the screen for the full 10 seconds, with the commercial occupying three-quarters and the station identi- fication one-quarter of the screen. SRA Mana- ing Director T. F. Flanagan said virtually all stations will accept the three-quarter-screen 10-second spots but that many would want to keep their call letters on the screen for the full period and accordingly would not accept the 8-second full screen commercial. However, he said, some 50 stations have accepted the 8-second plan and many others may be expected to accept shortly. "This is urgent," he said in an SRA bulletin, "as a large number of advertisers through their agencies are ready to go ahead on receipt of word from us." * "For those stations registering acceptance of the new standards," he said, "the agency will provide the commercial film incorporating both the video and audio, to which the station will attach its own full-screen ID film, with audio handled by the staff announcer." The eight-second portion to be furnished by the agency, he continued, will consist of 1 Vi seconds silent, 6 seconds commercial, and one-half sec- ond silent (or station audio ID.) Mr. Flanagan pointed out that SRA's tele- Color Commercial 'First7 DuMONT's new color tv series, Sunday Supplement, will give advertisers a chance to test color film commercials at no extra cost, George L. BarenBregge, manager of WABD (TV) New York, announced last week. Color spots for both slides and film are being offered to advertisers with a six-month protection- guarantee on the hour-long color show, which premiered Oct. 31. Such films would become the first regularly-seen color film commercials in the industry, Mr. BarenBregge stated. Me&* ATLANTA 1133 SPRING ST., N. W. TELEPHONE - - ELGIN 0369 — FOR ALL BROADCAST EQUIPMENT NEEDS — Page 104 • November 15, 1954 Broadcasting • Telecasting 11 tyotc Uve "THE TIME - WILL YOU HELP FIGHT TB* The 48th ANNUAL CHRISTMAS SEAL SALE — NOVEMBER 22nd thru DECEMBER 1954 — # THESE STARS HAVE CONTRIBUTED THEIR TALENT TO MAKE THIS PUBLIC SERVICE CAMPAIGN MATERIAL AVAILABLE TO YOU: ^&diO- : 1 5-minute transcribed programs starring: RAY ANTHONY, JACK BENNY, PERRY COMO, EDDIE FISHER, PHIL HARRIS & ALICE FAYE, BOB HOPE, EARTHA KITT, GUY LOMBARDO, JULIUS LA ROSA and TENNESSEE ERNIE. • Transcription of 20 celebrity spot announcements. • Transcription of 20 recording artist spot announcements especially designed for disc jockey shows. • New Christmas Seal song— THE SPIRIT OF CHRISTMAS— by Matt Dennis & Tom Adair recorded on Decca by KITTY KALLEN. 1 -minute and 20-second film spots featuring: ROD CAMERON, JAMES GLEASON, JUNE HAVOC, EDWARD G. ROBINSON, ROBERT RYAN, ROBERT STACK, JAN STERLING and CLAIRE TREVOR. Produced by Martin Lencer, Goldwyn Studios, Hollywood. • Slides, balop cards, flip cards and posters— greyed and color. • 30-minute documentary film WITHIN MAN'S POWER, the story of the last fifty years of progress in the fight against tuberculosis. Produced by Nicholas Webster. Pho- tography by Boris Kaufman. for NETWORK use, contact: NATIONAL TUBERCULOSIS ASSOCIATION Public Relations, 1790 Broadway, New York 19, N. Y. Circle 5-8000, Extension 280 for LOCAL use, contact: YOUR TUBERCULOSIS ASSOCIATION in your own community. • Tuberculosis is our country's number one infectious killer. JUNE HAVOC vv EDWARD G. ROBINSON ROBERT RYAN vision committee started work on standardizing the full-screen 10-second ID early this year and "has been investigating every conceivable technique and method, setting up actual physi- cal try-outs to see how the formula would work in practice. We have discovered that the success of various techniques is dependent not only upon the skill of operators, but also the techinical equipment of various stations. It was necessary to find a combination which would be universally acceptable, and one which could be satisfactorily handled by all television sta- tions." He said the television committee is agreed upon the new plan, and that detailed stand- ards and request for compliance with one or both standards (10-second shared screen, full- screen shared time) will be forwarded to sta- tions shortly. Participate in Printed Program Data, Weed Advises CLIENT STATIONS of Weed Television, New York, station representative firm, were advised last week by Joseph J. Weed, president, to take maximum advantage of the opportunity to participate in expanding program schedules published by newspapers and tv regional pro- gram magazines. He noted that schedule ex- pansion was a direct reversal on the part of a number of publishers who previously had cut listing space for radio-tv stations. Mr. Weed addressed his comments to local stations, pointing out that every program on a local station is a local show in the community and therefore often surpasses network shows in rating and interest. CBS Spot Sales Seeks Mail Order Business Richard Cruise is named head of the special department. Mi- chael Campbell appointed sales service manager. IN WHAT was believed to be one of the first such moves by a major station representation organization, CBS Radio Spot Sales announced last week it was creating a special department to develop mail order business. Richard G. Cruise, formerly of MacFadden Publications, was named to head the new unit, which, officials emphasized, will deal only with "legitimate, bona fide" mail order firms and will not accept "questionable" accounts. Nor will it accept per inquiry business, they said. Henry R. Flynn, general sales manager of CBS Radio Spot Sales, who announced the appointment, said Mr. Cruise will serve as an aide to account executives and salesmen in the development of new mail order business and the establishment of high standards in the calibre of products offered. CBS Radio Spot Sales in the past has ac- cepted mail order business but has not actively solicited it. Spokesmen said the decision to establish a special mail order setup stemmed from the belief that "there is enough good advertising in mail order to justify our going after it." Neither the spot sales organization nor the stations it represents will deal directly with orders sent in by listeners. The letters will go to a special post office box where a bonded messenger will collect them regularly and de- liver them to the advertiser. Mr. Cruise's appointment was one of several announced by CBS Radio Spot Sales last week: Michael Campbell was named sales service manager, Alice Santti was promoted to manager of contracts and Ralph Dennis was named as account executive in the New York office. Mr. Cruise, before joining MacFadden, was a salesman for the North Hollywood Printing Co., North Hollywood, Calif., and before that was with the Lockheed Aircraft Corp. in Bur- bank, Calif. Mr. Campbell, new sales service manager, has been sales service manager of CBS-owned WCBS New York since April 1952, and before that had been in the co-op and station relations divisions of the CBS Radio network since 1937 except for Army service from 1941 to 1945. Miss Santti, appointed manager of contracts, has been head of the availabilities department. She joined CBS Radio Spot Sales in 1944 after serving as traffic manager of CBS-owned WEEI Boston. Mr. Dennis, who joins Spot Sales today (Monday), has been an account executive with H-R Representatives and before that was with The Katz Agency in a similar capacity. He for- merly served with ABC, resigning as manager of radio and television spot sales there in 1952. WBC Radio Program Managers Schedule New York Parley INFORMAL program seminar of program managers of the five Westinghouse Broadcast- ing Co. radio stations is scheduled for Nov. 17-19 in New York at the Hotel New Weston. Richard Pack, WBC national program manager, has arranged the "shirt sleeves" session. Opening session will feature a discussion by Chris J. Witting, WBC president, on "Pro- grams Are Our Product." The meeting, first of its kind for WBC pro- gram managers, will be a series of workshop sessions, Mr. Pack said. "In line with our in- creased emphasis on creative radio program- ming, we want to improve even further our present programming and mutually develop new concepts and ideas," he declared. Transmitter With 316 Kw ERP Inaugurated by WATV (TV) NEW TRANSMITTER, with effective radiated power of 316 kw, was scheduled to go into operation last Friday at WATV (TV) Newark, N. J. (ch. 13). With the change in power, WATV claims to be the first outlet in the area to provide a "super-power" signal. The transmitter was inaugurated at a lunch- eon at the Mosque Theatre, Newark, where WATV offices and studios are located. Guests included: Gov. Robert B. Meyner; Monsignor John L. McNulty, president of Seton Hall U.; Hulan Jack, borough president of Manhattan; Prof. Ormond J. Drake, assistant secretary of New York U.; Charles H. Brower, trustee of Rutgers U. and executive vice president of BBDO, and 400 other civic, business and in- dustry representatives. Edgar L. Hayek Dies EDGAR L. HAYEK, 69, a founder of KATE Albert Lea, Minn., and onetime director of the original National Assn. of Broadcasters, died in that city Oct. 31. Mr. Hayek had been in semi-retirement the past few years after selling his interest in the station. £y mmm. WBEN -TV RliiilliHBMi Buffalo's Pioneer Television Station Covers Western New York — the Empire State's Second Largest Market Northwestern Pennsylvania and Parts of the Canadian Province of Ontario Get the WBEN-TV Story From HARRINGTON, RIGHTER & PARSONS, INC. Page 106 • November 15, 1954 Broadcasting • Telecasting Quinlan Tells Viewers Tv Is 'Dynamic Medium1 IN a rare if not wholly unprecedented move in the industry. Sterling C. (Red) Quinlan, vice president of ABC's o&o WBKB (TV) Chicago, went before the cameras with an institutional message Nov. 6-8-11 on behalf of the station's programming and advertising activities. Speaking Nov. 6, Mr. Quinlan praised tele- vision as a "dynamic medium" and observed that while ABC-TV has made great strides in programming, it has generally left daytime tv fare to the local stations. At that point, he explained his own station's "Half-Nelson" plan, designed to offer a variety of local shows hewing away from conventional formats, v Using a "flopover," agency-type presenta- tion, Mr. Quinlan also directed his comments to advertisers on cost-per-thousand and other considerations. Toward the end he noted that tv "can be the most dynamic medium if used right and the worst if not." ABC Chicago, while also claiming some- thing of a "first" in this type presentation, de- scribed it as an "open closed circuit." Alaska Radio, Tv Firms Announce Affiliation AFFILIATION of Alaska Broadcasting Sys- tem Inc. and Northern Television Inc. (KTVA [TV] Anchorage) has been announced by Wil- liam J. Wagner and A. G. Hiebert, presidents of the respective firms. Alaska Broadcasting System comprises KFQD Anchorage, KFRB Fairbanks, KINY Juneau, KTKN Ketchikan, KIBH Seward and KIFW Sitka. In making the joint announcement, Messrs. Wagner and Hie- bert said that the affiliation will provide better overall programming for the Alaska radio-tv audiences and bring many sales advantages to both local and national advertisers. Northern Television has an application pending before the FCC for a new tv station at Fairbanks. If the application is granted, the new affiliation will provide a service of eight stations, six radio and two television, to the Alaskan audience. Barringron Appointed KXOK Station Manager APPOINTMENT of Bruce Barrington, KXOK St. Louis director of special affairs, as station manager, has been announced by Elzey M. Roberts Jr. and C. L. Thomas, president and vice president, respectively, of newly-acquired KXOK Broadcasting Inc. In other appoint- ments, Elmer G. Muschany, production man- ager, has been named program director and a member of the board; V. N. Springgate, direc- tor of sales, has been elected to the board of directors; Arthur F. Rekart has been named chief engineer, and Frank Doyle becomes pub- licity and program director. Miami Tv Applicant Buys Land TITLE to a 34-acre tract located south of Hol- lywood, Fla., has been acquired by the South Florida Television Corp., one of four appli- cants for ch. 7 in the Miami area, according to Jack C. Stein, president. Cost of the tract is $80,000. James Lawrence Fly, former chair- man of the FCC, is chairman of the South i Florida board. 'Gone1 Song Back SINCE WOR-TV New York began using "Tara's Theme," background music from "Gone With the Wind," on its Million Dollar Movie series, five new recordings of the song have been released. The sta- tion reported last week that as many as 800 calls a week were received at the studio inquiring about the theme music. The particular disc played by WOR-TV was cut by Al Goodman's orchestra. Until it was put into use on WOR-TV it was dead-listed but has since been re- pressed and re-issued by RCA Victor. Halsey Rejoins Weed BATES HALSEY has joined Weed Television Corp., New York, as eastern sales manager, the station representative firm announced last week. Mr. Halsey was formerly an account executive at Weed from 1946 to 1950. Before rejoining the company, he was with the O. L. Taylor Co. and Paul Raymer Co., both station representative organizations. Scanlon Promoted at WCBS APPOINTMENT of George Scanlon as sales service manager for WCBS New York was an- nounced last week by Henry Untermeyer, sales manager at the station. Mr. Scanlon, who joined CBS in 1951 and transferred to WCBS in 1953, replaces Michael Campbell, who has moved to CBS Radio Spot Sales in a similar position (see story page 106). WNAX Sponsors 13-Day Tour Of Six East, Midwest Cities THIRTEEN-DAY tour sponsored by WNAX Yankton, S. D., with some 70 people participat- ing was completed over the weekend after visits to six major cities in the East and Mid- west. The tour idea was inspired by the success of a WNAX-sponsored trip to Chicago in August for the All-Star football game. Price of the tour per person was $297. The fee included round-trip transportation, hotel expenses, sightseeing, tips, daily breakfast, two luncheons and a Washington dinner party ar- ranged for the tourists during their stay in the Nation's Capital. The group left Yankton on Nov. 1 and visited Chicago, Detroit, Niagara Falls, New York, Washington and Cincinnati before return- ing to Yankton yesterday. WNAX sent its farm reporter George B. German to help entertain the group. The trip was arranged by Barney O'Lavin, former advertising agency executive now operating O'Lavin Travel Agency, Sioux Falls, Sioux City, and Fargo. KCMO Goes Fulltime INAUGURATION of 24-hour programming for KCMO Kansas City, Mo., effective Nov. 8, is announced jointly by E. K. Hartenbower, general manager of KCMO-AM-FM-TV, and George Stump, KCMO program director. A special nighttime lineup has been scheduled which will make KCMO the first and only ra- dio station in the greater Kansas City market to be operating on a 24-hour basis, according to the station. RADIO TRANSCRIPTIONS THEATRES CONCERT HALLS TELEVISION HOTELS MOTION PICTURES PHONOGRAPH RECORDS SESAC Performance Licenses provide clearance for the use of SESAC music via Radio, Television, Hotels, Films, Concert Halls and Theatres. The ever growing SESAC repertory now consists of 263 Music Publishers' Catalogs — hundreds of thousands of selections. SESAC INC. Serving The Entertainment Industry Since 1931 475 FIFTH AVENUE NEW YORK 17 Broadcasting • Telecasting November 15, 1954 • Page 107 STATIONS TOPS in PfTfSBMRGH 5 Times in a Row! Once again — for the fifth straight time since joining CBS — KQV leads all other Pittsburgh stations in pro- gram "firsts," as measured by Pulse Surveys. We're flying high, and our clients love it, but we're continuing to add muscle to the hardest working pro- motional and merchandising pro- gram in Pittsburgh radio. In addition to KQV's strong, in- Store merchandising tie-ins, we're plugging program listings with large ads in Pittsburgh newspapers seven days a week. Better contact KQV or your Raymer man pronto for details. CBS Radio in Pittsburgh 5000 W— 1410 KC National Representatives: PAUL H. RAYMER Company Page 108 • November 15, 1954 THOMAS B. McFADDEN (I), director of NBC Spot Sales, discusses the NBC Spot Sales Promotion, Merchandising & Publicity Clinic, held in New York Nov. 4-5, with the meeting's co-chairmen (I to r): Mort Gaffin, advertising and promotion manager; Robert F. Blake, publicity director; Max E. Buck, merchandising manager, and H. W. Shepard, manager of new business and promotion. Ch. 6 Milwaukee Applicants Reported Close to Merger NEGOTIATIONS for the merger of the appli- cants for Whitfish Bay's ch. 6 (Milwaukee) continued last week with prospectives bright for an agreement among the three contestants, it was learned. At the same time, WMIL Milwaukee, one of the applicants, denied reports that the merger agreement involved its withdrawal from the race. Jerome Sill, WMIL general manager, told B«T that WMIL has made no agreement or commitments leading to a drop-out. "We have agreed with Hearst [WISN Milwaukee] and In- dependent [the third applicant composed of Milwaukee and Detroit businessmen] to ob- tain a continuance for the purpose of exploring consolidation or any other moves leading to an immediate grant on ch. 6 in Milwaukee as a means of providing a needed and additional vhf service to the Milwaukee area," he said. WTRI (TV) Moves to Albany TRANSFER of studio operations from Troy, N. Y., to its new $200,000 building in Albany, was completed Nov. 1 by WTRI (TV), accord- ing to the station, which reports using filmed selections during the major part of the change to avoid interruption in regular program serv- ice. The new studio will utilize over 4,000 sq. ft. and although now in use, completion of various construction details will take several weeks. WTRI plans an official public dedication after the first of the year. WKNX-TV Boosts to 207 Kw WKNX-TV Saginaw, Mich., went to 207 kw power Nov. 1 on ch. 57, according to the station, which also reports being completely equipped to transmit color programs. WKNX- TV is affiliated with CBS and ABC and carries many local programs produced by its staff and originating in the WKNX-TV Television Center. It is now claimed that station coverage extends to more than one million residents in Northeastern and Central Michigan. Will A's Broadcast? WILL the new Kansas City Athletics permit broadcasting of their 1955 Amer- ican League baseball games? That was a moot question last week and the an- swer seemed to be — yes and no. Owner Arnold Johnson was reported to have given the okay to a survey with respect to television. But the immediate indica- tions were that his club would follow the pattern of the Milwaukee Braves the past two years and permit only radio cover- age. Mr. Johnson reportedly is sold on radio as a promotional weapon and the Braves type of regional radio network home-and-away coverage, which has proved successful for Miller Brewing Co. Avery-Knodel Names Grabhorn APPOINTMENT of Murray Grabhorn as a tv account executive in the Los Angeles office of Avery-Knodel, station representative firm, was announced last week. Mr. Grabhorn formerly was sales manager of WATV (TV) and WAAT Newark, N. J., and also is a former vice president of ABC, managing director of SRA and manager of new business de- velopment for Ed- ward Petry & Co. In the realignment of Avery - Knodel's Los Angeles opera- tion, Mr. Grabhorn replaces Edwin Cahn, who has resigned. He will report directly to David H. Sandeberg, Pacific Coast manager with of- fices in San Francisco. Horner Leaves KSTP-AM-TV JACK HORNER, sports director of KSTP-AM- TV St. Paul for the past 10 years, has "left the employ" of the stations, Stanley E. Hub- bard, president and general manager, announced last week. Mr. Hubbard said no successor had yet been appointed. Mr. Horner has not announced future plans. MR. GRABHORN Broadcasting Telecasting Quality Control AM FM TV Storer Raises Dividend Rate To $2 a Year per Share INCREASED annual dividend policy was an- nounced last week by Storer Broadcasting Co.'s board of directors, adopting $2 per share on common stock per annum. SBC declared a 50 cent dividend, payable Dec. 14 on common shares of record as of Dec. 1, marking an in- crease over the company's annual dividend of $1.50 per share on common, voted last Feb- ruary with a declaration of a 37Vi cents quar- terly dividend. The company also declared a regular 6V4 cent dividend on Class B common payable Dec. 14 to shareholders of record as of Dec. 1. Regular dividend of $1.75 per share on $100 par value preferred was ordered payable Jan. vl to shareholders of record on Dec. 15. The Storer board reported $738,638.81 in earnings after taxes for the third quarter, com- pared to $395,134.89 earned during the same period last year. Nine months earnings after taxes were $2,355,974.89, compared with $1,519,179.25 for the like period in 1953. Earnings per common share were 64 cents for the third quarter as against 34 cents for the comparable period last year. WCHF Starts Operations START of regular operations by WCHF Chip- pewa Falls, Wis., was scheduled for yesterday (Sunday) morning, according to Charles H. Nelson, president and general manager of li- censee M&N Broadcasting Co., which owns the Flambeau Network stations: WLDY Lady- smith, WIGM Medford and WPFP Park Falls, all Wisconsin. Fred Vigder. formerly with WISN Milwau- kee, is resident manager of the Chippewa oper- ations and Gene Books, of WLDY, has been appointed program director. Harold Murphy is secretary-treasurer of WCHF and the Flam- beau Network. WCHF will operate on 1 1 50 kc with 1 kw. WEAT Begins 1 Kw Operation WEAT West Palm Beach, Fla., began operating with 1 kw on 850 kc Oct. 24, according to the station, which since 1948 has been operating with 250 w on 1490 kc. State Sen Russell O. Morrow, vice president of WEAT-TV Inc. (WEAT-AM-TV), opened the broadcast day, which was featured by congratulations from other Florida NBC stations. J. R. Meachem, corporation general manager, called the power boost "... a major step in our plan of pro- viding the upper Gold Coast with the best in radio and television . . ." WBCRGoeson Air WBCR Christiansburg, Va., has announced the start of regular programming Nov 1. The sta- tion is owned by the Montgomery Broadcasting Co. and operates on 1260 kc with 1 kw day- time. Durwood Powell, former assistant gen- eral manager of WCVA Culpeper, Va., is gen- eral manager. WBCR's transmitter and office building is located between Christiansburg and Blacksburg. KBIG Has Biggest Month HIGHEST gross in the station's history was re- ported by KBIG Avalon, Calif., during Octo- ber, with income 23% higher than the pre- vious month and 27% higher than October 1953. John Poole Broadcasting Co., Holly- wood, station operator, also reports overall gross increase of 23% for the first 10 months of 1954 over the same 1953 period. WITH THESE EFFICIENT ALTEC CONSOLES The master 250A, the economical 230B and the portable 220B consoles represent a new quality standard for speech input equipment. Their frequency response, noise level and low distortion more than meet the most stringent broadcast requirements. They are compact and completely self-contained, without external power supplies, junction boxes or other equipment. Flexibility, compactness, accessibility and ease of operation are just a few of the outstanding features of these new consoles. For the ultimate in quality control the 250A Console is the finest unit ever made for AM, FM or TV studio use. Its compactness is made possible by the use of newly designed miniature plug-in preamplifiers, line amplifiers and power supplies. The preamps are only l5/s"x 4%"x 9". The line amplifiers and power supplies are 2%" x 4%" x 9". You will find that the new Altec 250A Console leads to better control, more economical operation. Frequency Response( ± 1 db 20-20,000 cycles) Very low distortion Very low noise level As many as 12 balanced line mike inputs (mix 7 simultaneously) 4 line inputs 4 utility inputs (mix 4 simultaneously) Miniature plug-in amplifiers and power supplies Color coded controls according to function Two output channels with illuminated VU meters Complete patching panel Only two amplifier types, two tube types Built-in tube checking facilities Compact (36" x 31" x 55" including desk) 230B console 220B mixer The 230B is the ideal console for small station or individual studio operation. It has eight low level microphone or turntable inputs controlled by four mixing controls and four line inputs controlled by two mixers. Its low height (93/s") provides maximum studio visibility. The controls are color coded and all parts are readily accessible. No other console in its price range offers as much as the Altec 230B. Here is the perfect portable mixer for field use in AM, FM or TV. The 220B has 4 microphone inputs, each with its individual mixer control, and a master gain control associated with an illuminated VU meter. This beautifully compact unit weighs only 26V2 pounds yet still has space for a complete set of spare tubes, a headset and ample cables. Naturally its specifications reflect the Altec standard for quality and continued dependability. 9356 Santa Monica Blvd., Beverly Hills, Calif, 161 Sixth Avenue, New York 13, New York Broadcast ing Telecasting November 15, 1954 Page 109 STATIONS STATION PEOPLE Bernard M. Dabney Jr. to WACR Columbus, Miss., as general manager; Wayne Harris, an- nouncer, WAIM Anderson, S. C, to WACR as program director; Betty Wheeler, formerly with WTOP-TV Washington, to station as di- rector of women's programs. Lee Carrau, formerly with KGO-TV San Fran- cisco, appointed an executive director, KGMB-TV Hono- lulu; Harry B. Soria, formerly with KHON Honolulu, and Charles J. Base- ner, formerly with Honolulu Gas Co., to sales dept., KGMB. Robert J. Rich appointed manager, WEBC, Duluth, Minn. MR. CARRAU Brent Kirk, former production manager, Wash- ington (D. C.) Post & Times Herald, to KUTV (TV) Salt Lake City, in executive capacity. C. L. Doty, general manager, WSBA-AM-TV York, Pa., to WCPO-TV, Cincin- nati, as sales man- ager. Don Newbury, sales representative, KLIF Dallas, Tex., to KFH Wichita, Kan., as sales manager. Ted Hall appointed S. F. sales manager, K S D A Redding, Calif. MR. DOTY Leonard G. Trostler, assistant sales manager, WERE Cleveland, promoted to local sales manager. Gordon E. Morehouse, formerly regional sales director, KHOL-TV Kearney, Neb., to KTIV (TV) Sioux City, Iowa, in same capacity. Carl P. Bergquist, formerly with KSTP-TV St. Paul, Minn., to WFLA-TV Tampa, Fla. (tar- get date: early 1955), as production manager. Rex Raymond Gerlach appointed promotion manager, KHQ-AM-TV Spokane, Wash. Lee Varker, formerly film manager, WCAU- TV Philadelphia, to WMVT (TV) Montpelier, Vt., in same capacity. making color history. (Ae Oil Mom Color Multi-Scanner now serving.,. K N X T LOS ANGELES, CALIFORNIA Macey Schaffer, formerly with publicity dept. WNEW New York, appointed promotion manager, W G L V (TV) Easton, Pa. Dean Bafford, for- merly public rela- tions director, WKNB-TV Hart- ford, Conn., appoint- ed promotion direc- tor and regional ac- count executive, WTVP (TV) Deca- tur, 111. MR. SCHAFFER Jack Boswell, sales staff, WBBM Chicago, ap- pointed WBBM sales representative in N. Y. Charles H. McFarland appointed sales service representative, WSTV-TV Steubenville, Ohio. James Rubessa, a director, WRCA New York, to WMGM there as writer-director; Vern Hen- drickson, former sales manager, Carlson & Fornino Studios, N. Y., appointed account executive, WMGM. Judith Waller, public affairs and education di- rector, NBC Central Div., Chicago, appointed program consultant to WTTW (TV) there, non- commercial educational outlet slated to start operation next year; Ellis J. Robertson newly- named WTTW program manager, assumes duties Nov. 15. Wayne R. Wolfert, former stage manager and producer, WHAS-TV Louisville, Ky., to Cros- ley Broadcasting Corp. [WLW-WLWT (TV) Cincinnati, WLWC (TV) Columbus, Ohio, WLWD (TV) Dayton, Ohio, WLWA (TV) Atlanta, Ga.] in charge of scenic designing and as producer. Norman Gray, prop shopper, KNXT (TV) Hol- lywood, named station stage manager; Michael Casey, production assistant, CBS-TV Holly- wood, succeeds Mr. Gray; Ken Kellogg, pro- gram dept., Columbia Pacific Radio Network, Hollywood, to KNX as assistant sales service manager. Larry Brown, formerly with WGCM Gulfport, Miss., to WHTN-AM-FM Huntington, W. Va., as sports director; Ralph Price, formerly with WRIS Roanoke, Va., to WHTN-AM-FM as announcer. Roger Read, salesman, WKRC-TV Cincinnati, appointed assistant sales manager; Vern Venaas, sales dept., WKRC, transfers to WKRC-TV as account executive. Douglas L. Sinn, tv salesman, WWI-TV De- troit, appointed assistant sales manager. Robert Wilson, former farm director. KNX Hollywood, to KFI Los Angeles, as associate farm director. Donald Ansel, formerly with CBS Chicago sales promotion office, and Robert Loeber, advertis- ing-promotion-merchandising dept., WMAQ- WNBQ (TV) Chicago, to radio sales staff, WMAQ. Robert E. Hendry to sales dept., WOWO Fort Wayne, Ind. Ted Stell, production manager, KOA-TV Den- ver, transfers to sales staff. Douglas Clark, formerly with WASH Washing- ton, to WOL there as music librarian and will handle publicity and promotion and assist in news department. Luella M. Fisher to WBEN-TV Buffalo, N. Y., as conductor, Plain 'n' Fancy Cookin' program, succeeding Marion Roberts, who has moved to WRGB Schenectady, N. Y., in similar ca- pacity. Jack McElroy, host of former McElroy at Sunset program, KRCA (TV) Hollywood to KABC there as host, Jack McElroy's Sports Den. Dick Whittinghill, disc m.c, KMPC Hollywood, adds duties as host, Afternoon Movies, KRCA (TV) there. Lorraine Jones to continuity staff, WHBF Rock Island, 111. F. M. Bailey, L. A. engineer-producer, to KFH Klamath Falls, Ore., succeeding Bradford Cole, who moves to Midnight Sun-Aurora Broadcasting System, Ketchikan, Alaska. Ernie Tannen, vice president and general man- ager, WILY Pittsburgh, appointed publicity chairman, Radio & Television Club of Pitts- burgh. Robert T. Mason, president and general man- ager, WMRN Marion, Ohio, appointed member, statewide committee to appraise year long re- search study into services of Juvenile Diag- nostic Center, boys' and girls' industrial schools and other state services to delinquent children. Norman Kraeft, farm service director, WGN Chicago, appointed to special committee to select Distinguished Service Award and Citi- zenship contest winners of American Farm Bureau Federation. Bill Small, news director, WLS Chicago, elected vice president, Illinois AP Radio Assn. Phil Ellis, senior announcer, WPTF Raleigh, N. C, selected to play "Homey" in Raleigh Little Theatre production of "Stalag 17." Harvey Olson, program manager, WDRC-AM- FM Hartford, Conn., appointed chairman, 1954 Christmas Seal drive in Greater Hartford. Wes Hopkins, program director and disc m.c, WTTM Trenton, N. I., father of boy, Nov. 4. Roland McClure, sales representative, KNX Hollywood, father of girl, Pamela Ann. Sheldon Smith, technician, WHBF Rock Island, 111., and Mrs. Smith have adopted three-month- old son, Mark Allen. Al Dikian, former assistant to promotion man- ager, WBBM-AM-TV Chicago, died Nov. 1. Page 110 • November 15, 1954 Broadcasting Telecasting EDUCATION Commercial Am-Tv Upheld By NAEB Pres. Schooley BELIEF in the American system of broadcast- ing "with commercial radio and television pro- viding a program fare that is supported by the advertising revenues" was voiced last week in a letter sent to members of the National Asso- ciation of Educational Broadcasters by NAEB's newly elected president, Frank E. Schooley, WILL-AM-FM-TV Urbana, 111., U. of Illinois stations there. Educational broadcasters, Mr. Schooley said, have a unique service to perform. The service which educational broadcasting can render, he said, is "a supplementary service that commer- cial radio and television cannot and does not perform." He called on educational broad- | casters to use intelligence in making their spe- cific service significant in the educational process in their schools, colleges and universi- ties. Mr. Schooley was elected president at NAEB's 30th annual convention held in New York in October [B»T, Nov. 1]. Other officers elected are: John Dunn, Oklahoma ETV Authority, vice president; William Harley, WHA-AM-FM- TV Madison, Wis., secretary, and Robert J. Coleman, WKAR-AM-FM East Lansing, Mich., treasurer. Mr. Schooley is also a past president of NAEB, having held that office in 1944 and 1945. He previously served NAEB as execu- tive secretary for seven years; treasurer for three years, and executive director for six months. Natl. Audience Board Set Up To Uphold Video Standards FIRST chapter of National Audience Board, group whose declared purpose is to "maintain high standards in tv programming," was inau- gurated in Los Angeles last Wednesday with Peter Goelet, founder, WGNY Newburgh, N. Y., as national chairman, and Mrs. Florence Thalheimer, program director, former KTHE (TV) Los Angeles, uhf educational station, as local chairman. NAB spokesman stated group will represent a cross-section of civic and cultural leaders who will continually survey and recommend types of programs it believes public wants to see on the air. Members will participate only as private individuals, although many are identified with civic groups and operations, he emphasized. At the meeting, tape-recorded messages from FCC Comr. Frieda Hennock and Mr. Goelet were played to the group. Miss Hennock re- marked: . . . Tv must be guarded and guided by the public, the industry and the FCC; by each and all three of them. Both the industry and the commission must look to a watchful and articu- late public which cannot only formulate its views, but press them with vigor and relentless purpose, to the end that the programs it can and should have, are provided. . . . Mr. Goelet pointed out that last September, FCC Comr. Robert E. Lee had noted, "regula- tion conducted by public opinion is far more effective than governmental regulation. The viewing and listening American public, in the last analysis, has always been the best judge and jury in regulating a competitive industry." Group Warns Radio-Tv Codes Fall Short in Application RADIO-TV CODES, "though adequate in con- cept, too often fall short in application" and citizens and groups should maintain a "vigilant attitude" on all levels, the National Congress of Parents and Teachers warned last week. At the same time, the organization issued sug- gested guides for evaluating radio and televi- sion programs, motion pictures and comic books to local associations as a "tool" for the examination of the content of all mass media designed for youth. Noting the "growing concern" of parents, teachers and others over mass media fare served to children, the committee stressed the need for action by individuals instead of by organized groups. "Fifty individuals who approach a distribu- tor, broadcaster, theatre manager, or publisher, one by one, will exert more influence than an organized group committed to a program," NCPT claimed. Among "suggested sources" for information on radio-tv programs, the com- mittee listed the National Assn. for Better Radio and Television (NAFBRAT), National Assn. of Educational Broadcasters, National Citizens Committee for Education Television and NARTB's Television Information Com- mittee. Memphis Educ. Foundation Receives $30,000 Equipment DONATION of $30,000 worth of equipment from WHBQ-TV Memphis to the Memphis Community Television Foundation, has been announced by John Cleghorn, general manager of WHBQ-AM-TV. Also received by the foundation was a donation of $1,000 from International Harvester Foundation, according to A. I. Davies, the educational station campaign chairman. The WHBQ-TV donation brings the total value of equipment donated to the pros- pective ch. 10 station to $108,000. A previous donation of $78,500 worth of equipment was received from WMCT (TV) Memphis. A leaflet titled "You Can Own a Share in a Tv Station" is being distributed by the tv founda- tion in addition to a pamphlet titled "10 Ques- tions and Answers About Ch. 10." The leaflet describes the benefits of educational programs and outlines the many subjects which will be covered in educational programming which is scheduled to begin in the fall. The pamphlet explains the part subscribers will play in the community project and contains an application and a program-preference chart for subscribers to complete. EDUCATION PEOPLE Edwin W. Nelson Jr., assistant professor, radio- tv dept., U. of Alabama, appointed acting head of dept., succeeding Dr. Kenneth Harwood, who has become head, telecommunications dept., U. of Southern California. Larry Arnold, art director and type consultant, Typographic Service Co., L. A., to Radio-Tv Training School Inc., same city, as head of advertising department. I I I I I I I I RADIO & TV SURVEYS tell us that am-tv WHBF CBS FOR THE QUAD-CITIES are the QUAD-CITIES' FAVORITES! WHBF TELC0 BUILDING, ROCK ISLAND, ILLINOIS Represented by Avery-Knodel, Inc. short cut your to better, more flexible, more profitable programming , . S TAN DAR D SHORTY-TUNES Monthly releases of 20 current and standard pop tunes- each averaging only... 2 Minutes in length Cecordings by top talent tailored to fit tight program schedules. Only 1 minutes long instead of usual 27/2 to 3. Allows time for extra com- mercial without double or triple spot- ting. On 33 V3 r.p.m. vinylite discs. Out- right purchase at extremely low cost. Send for complete details and FREE AUDITION RECORD STA ISI D A R D RADIO TRANSCRIPTION SERVICES, INC. 360 N. Michigan Ave., Chicago 1 , III. Broadcasting • Telecasting November 15, 1954 • Page 111 AWARDS RCA to Honor Gas Assn. PLAQUE from RCA will be presented to the American Gas Assn. honoring the gas in- dustry's contributions to modern living tonight (Monday) during NBC-TV's Producers' Show- case, scheduled to be telecast coast-to-coast in color. Frank M. Folsom, president of RCA, will present the award to F. M. Banks, presi- dent of American Gas Assn., with gas utility executives and their wives viewing the cere- mony in color at "television parties" in 45 cities across the nation. AWARD SHORTS Wilton E. Hall, owner, WAIM-AM-TV-WCAC (FM) Anderson, S. C, publisher, Anderson Independent and Daily Mail, and former U. S. Senator from South Carolina, presented plaque of merit from National Democratic Party: WJAR-TV Providence, R. I., and Betty Adams, hostess, Sugar 'ri Spice cooking program, pre- sented certificate of appreciation from Massa- chusetts Restaurant Assn. for "a thoroughly friendly and entertaining program." WTOP-TV Washington presented John Ben- jamin Nichols Award from Medical Society of the District of Columbia for pioneering efforts in health telecasts. WALTER SEILER (I), president of Cramer- Krasselt Co., Milwaukee advertising agency, receives the President Eisenhower Prayer Award for "long and distinguished service" to the U. S. Savings Bond pro- gram in Oct. 28 Milwaukee Advertising Club ceremony. Taking part in the pre- sentation were Harold F. Dickens (c), state director, U. S. Savings Bond Div., and Vernon S. Mullen Jr., director of adver- tising for the Miller Brewing Co. and presi- dent of the Advertising Club. CHARLES H. CRUTCHFIELD (r), executive vice president and general manager of Jefferson Standard Broadcasting Co., ac- cepts an award and congratulations from Maj. Otis D. Vial!, deputy for recruiting in North Carolina, for the part WBT-WBTV (TV) Charlotte played in promoting re- cruiting for the Army. Maj. Viall said these are the first two stations in the Carolinas to receive this recognition. WTVI (TV) St. Louis presented outstanding service award from Cerebral Palsy Assn. of Missouri for efforts in recent cerebral palsy fund drive. John D. Colvin, engineering director, Gates Radio Co., Quincy, 111., presented Audio Engi- nerring Society annual award for efforts and accomplishments in formation and progress of society. Charles Collingwood, newscaster, CBS, was presented medal Nov. 4 "for distinguished service to the cause of world understanding" from Institute of World Affairs. Danny Thomas, star, ABC-TV Make Room for Daddy film series, and Mrs. Thomas have been designated "Mr. and Mrs. American Citizen of 1954" by Lodge 487, B'nai B'rith. One. Otj kk& Nd£' ABLE EXECUTIVES 5 For Television and Radio >j This pioneer firm of TV and Radio |( Management Consultants is well >J qualified to effectively serve employ- / er and applicant in the solution of j, personnel problems at the executive >] and staff levels. Contact us con- ,< cerning all your requirements. Our j, service is FREE to the employer. <\ HOWARD S. FRAZIER TV & Radio Management * Consultants >' 708 Bond Building 'I Washington 5, D. C. ;J RADIO Help Wanted— (Cont'd) Salesman wanted — metropolitan New York sta- tion offers experienced salesman good drawing account against commission. Send resume to Box 332F, B-T. Announcers 1st combo, announcing, management new 500 watt DT. Oklahoma. Box 84F, B-T. Announcer. 1st phone, some copy writing. Ari- zona Network. $1.65 hour. Box 158F, B-T. Radio announcer interested in earning $80 to $100 per week as starter, answer this ad. Must be professional, good adlibber and versatile. Extra bright future in North Georgia city. Box 202F, B-T. Announcer — operate board, $60.00, 40 hours, over- time, talent. Near New Orleans. Box 217F, B-T. Program minded announcers with 1st tickets. Indiana. Box 262F, B-T. Announcer-engineer-combo wanted for new 5 kw station. Send audition tape, references, training and experience data. Must be good announcer and engineer. Salary $80 to $100 per week de- pending on experience and ability. Also opening for announcer-salesman. Materials will be re- turned. Box 284F, B-T. Woman broadcaster wanted to do air work, con- tinuity and copy for new 5 kw daytimer near Chattanooga. Top pay for top ability. Send audition tape, training and experience data, photo and references. Materials will be returned. Box 285F, B-T. Wanted: Combination announcer-engineers, first class license. $100 week. State experience, quali- fications care Box 288F. B-T. Old established NBC station in 1,000,000 market is seeking experienced announcer with ability to handle news and straight record shows. Char- acter and stability very important. Can offer the right man security and advancement. Please do not reply unless presently earning at least $100 per week. Box 320F, B-T. Experienced DJ. Chance to become program director, head traffic and able to write copy. Give full particulars first letter. Virginia inde- pendent. Box 323F, B-T. Wanted: Experienced radio announcer, good on news and commercials. Opportunity for tv. Send tape or disc and resume with letter to Sta- tion Manager, KFBB, Great Falls, Montana. Wanted: Announcer. Salary commensurate with ability and experience. Must be good all-around announcer. Play-by-play advantageous. If in- terested please rush photo, salary required, full information, audition and references. Also state if you have a car. Position open now. KSCB, Box 311, Liberal, Kansas. Opening experienced announcer. Emphasis on versatility. Complete information, references first letter, with tape, tranx to L. J. Rocke, WCAX, Burlington, Vermont. Night combo man needed for Florida's sweet music station. Must be able to sell a commercial. Send tape and full particulars in first letter to Donn Colee, WLOF, Orlando, Florida. Leading station in southeast has opening for top- notch, versatile announcer with proven ability. Send detailed background, past and expected earnings, references, audition recording, WSAV, Savannah, Georgia. Technical First phone negro engineer-announcer for pro- gressive race station in southern metropolitan market. Send full particulars, photograph in first letter. Box 291F, B-T. Chief — local am/fm, remote controlled, single engineer. We prefer older man with "know- how" who wants to settle down in beautiful Virginia town. Box 346F, B-T. RADIO Help Wanted— (Cont'd) 1st class engineer. $55 for 40 hours with time and one-half for all over 40. Contact Dan Wil- liams, Radio Station WVOT, Wilson, N. C. Production-Programming, Others White program director with experience for all- negro station, southern metropolitan market. Send full particulars, references, recent snapshot in first letter. Box 292F, B-T. Situations Wanted Managerial Manager, fully experienced in program, promo- tion, sales. Excellent record and recommenda- tions. Presently employed. Fifteen years execu- tive experience. Salary secondary to opportunity to produce. Box 5F, B-T. General manager — successful, hard-working, economy minded. 15 years experience, all phases, including 8 as manager and consultant. Box 236F, B-T. Manager with 1st license wishes re-location in south only. Emphasis on sales and low overhead. Box 312F, B-T. Announcers Announcer, newscaster; disc jockey; copywriter; 3rd class ticket. Available immediately. Box 101F, B-T. Superior, experienced announcer available; fam- ily. Good salary, working conditions required. Box 160F. B-T. Negro DJ, experienced 18 months, not afraid of work. Emphasis announcer. Very ambitious. Box 178F, B-T. Basketball announcer. Excellent voice, finest of references. Seven years experience. Box 258F, B-T. 1 year experience — all-around ability — good base- ball. I'll send tape on request. Vet., 28, single, travel. Box 272F, B-T. Girl deejay and woman's director, experience collecting and writing local news, copywriting, selling. Now employed as staff announcer. Third class ticket. Box 273F, B-T. News announcer. Eight years radio-tv news experience. University graduate. Box 275F, B-T. Announcer — experienced. Authoritative news, selling commercials, smooth deejay. Mature. Selling experience. Can handle responsibility. Two degrees. Veteran. Box 276F, B-T. Very good negro staff man, still developing, currently working in the south, would desire to relocate permanently, preferably in the north. Box 278F, B-T. Eight years experience — handle any staff duty — top quality news, commercials — presently em- ployed. Family man, wants permanence. Box 279F, B-T. Experienced announcer — seeking second break. Authoritative news. Relaxed DJ, vet. Box 280F, B-T. Announcer-DJ: Five years experience; news, board, continuity, sports; single, 25, sober, con- scientious; excellent references; immediately available. Box 281F, B-T. Discomedian, 34, radio-tv, employed but use to larger markets. 12 years radio. 1 year tv, own show. Excellent results. Savvy, know-how, per- sonality, friendliness, intelligent humor. Profes- sional ability. 2 years network. New York City summer replacement. Miami Beach plus hotels. Good references past and present employers. Established show format and style. Original entertainer. Tape and brochure on request. Make me a good offer. Box 283F, B-T. Sports announcer — salesman desires play-by-play basketball, football and minor league baseball. Married, 29, ex-minor leaguer. Box 295F, B-T. Staff announcer — DJ, newsman, now available. Recent veteran, age 25. Let my audition tape speak for itself. Box 299F, B-T. Announcer/sports man: I can do your sports — baseball, football, basketball, etc., from a work- ing knowledge vantage. DJ or straight announc- ing. Have sung professionally and produced own show. Long on overall professional experience but short on mike experience. If interested in these broad qualifications can develop into valu- able property for you. Tape. References. Mar- ried. Box 300F, B-T. RADIO RADIO RADIO Situations Wanted — (Cont'd) Announcer: Family man, radio school, 2 years radio, 1 year tv experience. Employers selling to organization with own staff. Box 301F, B'T. Announcer, deejay, available now. Go anywhere, eager to please. Coached by top New York an- nouncers, but no hot-shot. Looking for oppor- tunity to prove myself an asset to your station. Sober, dependable. Tape and resume on request. Box 305F, B'T. "Versatile announcer, sports play-by-play, news, special events. Top references, reliable. Air checks available. Box 308F, B'T. Announcer: For station staff, recent graduate of broadcasting school — anxious for start — prefer coastal or southern location — strong on news and commercials, single, veteran — free to travel. Resume and tape will be sent on request. Box 313F, B'T. Announcer. Five years experience. Smooth, re- laxed deejay and news. College graduate, 26. Wants northeast location. Box 315F, B'T. Announcer - newscaster — authoritative proven commercial delivery. Eight years experience all phases operation. Available immediately. Box 317F, B'T. Staff announcer — time salesman. Seeking per- manency. Nine years radio. Married. Box 318F, B'T. Announcer, rich, relaxed, baritone voice. On the air in Washington, D. C. Experienced DJ. Pop, hillbilly, classical, news, sport, play-by-play, married, veteran, car, no drink, hard worker. Not afraid to change teletype ribbon, mop floor. Name your starting salary. Box 321F, B'T. Qualified staff announcer, experienced. Top sell- ing potential: Seeking permanent location. Mar- ried, dependable; double at board. Available promptly. Tape, resume. Wire collect. Box 326F, B'T. Staff-sports announcer available immediately. Ready to handle upcoming basketball schedule if desired. Four years commercial experience. Tape, photo on request. Box 327F, B'T. Staff announcer — sportscaster — strong news, com- mercials, DJ. Single, travel, tape on request. Box 330F, B'T. Announcer — college graduate, some experience. Single, travel, veteran, write copy. Box 331F, B'T. Experienced staff announcer. College and ticket. Expeditious worker. Box 333F, B'T. Station managers: Announcer-writer, unique plan for hometown interst program. Will take care of all details. Audition of show can be arranged. Midwestern graduate, experienced writer. Resu- me, tape and details of plan on request. Will travel. Box 334F, B'T. Announcing school graduate with musical back- ground seeks position in small progressive sta- tion. Box 338F, B'T. Program director, currently employed, seeking larger market, desires to locate aggressive station as PD and/or all night DJ. Know operation from experience. Pop music, news specialty. Present income $110 weekly. What have you to offer? Tape, resume on request. Box 339F, B'T. Five years. Replies offering ninety for good sell- ing voice and production — dependable, sober. 2V2 years present station, five kilowatt network. 29, married, no children, veteran, good credit record, first phone, '53 auto. Tape, resume, ref- erences, photo. Box 341F, B'T. Available immediately — excellent staff announc- er, 4 years experience. 28, married, veteran. Box 342F, B-T. Announcer-salesman, six years experience, top references seeks opportunity east only. Box 345F, B-T. Announcer — 2 years experience. Married, 3rd ticket. Contact Bob Brooks. 5701 Oxon Hill Road, S.E., Washington 21, D. C. Situations Wanted — (Cont'd) Announcer — 2 years experience. Base selling voice. Single. Reliable. Will travel. Tape, photo, resume on request. A. Burns, 5746 Kenmore, Chicago 40, IU. Young lady — pleasing voice and personality for announcing, women's page, disc jockey; write continuity, commercial copy — 5 pints of cha- meleon blood — limited experience. Miss Kitty Gomperts, 219 6th Avenue, Brooklyn 15, New York. Deep voice, broad experience, ideas, college grad- uate, veteran, free to travel, 25, clean diction, sober, willing to work. J. Scanlan, 2831 W. Lex- ington, Chicago 12, Illinois. Stop wasting money! Let me and my Hammond Organ make money for you. Your collect call to Kernan Wright, 41096, Van Wert, Ohio, can fill 2 jobs with one man. I'm a Leland Powers grad, married Korean vet. Want difficult market, cause I can sell! Top notch, announcer, DJ, newsman, highly qual- ified chief engineer, experienced, energetic, sales experience, seeking greater opportunity Texas or southwest. Family, best references. Available two weeks. 405 Fifth Street, S.E., Childress, Texas. Experienced announcer — DJ, MC. Network and indie background. Fine commercials, news, sports. College grad, 28. Call Summit 6-10283, New Jersey. Staff announcers (3), board trained, write conv. all staff duties. Pathfinder School of Radio, 737 11th Street, N.W., Washington, D. C. ME. 8-5255. Technical Engineer — six years experience transmitter, con- sole, recordings, remotes. Box 302F, B'T. Am engineer, 6 years experience all phases. Limited combo work. 1st phone. Box 307F, B'T. Young man, married, 1st phone, desires connec- tion -with local or suburban Washington area am/fm station. 7 years experience radio-tv. Some announcing experience. Car. Box 328F, B'T. First phone, experienced equipment maintenance, console, recording and remotes. Box 340F, B'T. Engineer: First phone. Two years experience. Will travel. Box 344F, B'T. 1st phone — 4 years broadcast experience. Imme- diately available. Clarence Bayer, N. 5th Aman- da, Pekin, Illinois. First phone. Three years all phases broadcast. Age — 30. Travel anywhere. Willing learn an- nouncing. Streeter, 539 State, Springfield, Mass. Experienced announcer-engineer, first phone. Available immediately. 22251,2 2nd Street, S.W., Rochester, Minnesota. Phone 2-1872. Combo men and operators with first class tickets available immediately. Grantham, 6064 Holly- wood Blvd., Hollywood, California. Production-Programming, Others Not fair, fat and 40, not trembling and 20 either. Just young enough to want a good, challenging job. Gal with experience in copy, traffic, air work, available for right job. Prefer Kansas, Oklahoma or Colorado location. Box 282F, B'T. Sales research — public relations; publicity; well known to television and radio networks; stations throughout the country; station reps, press; ad- vertising agencies; research and trade associa- tions. Know major markets — will travel. Re- plies confidential. Box 303F, B'T. Seeking supervisory position: Programming, pro- duction, continuity. Six years experience, in- cluding radio-television PD. References include current, previous employers. Available for per- sonal interview or immediate employment. Box 304F, B'T. Production or sales work. Five years non-com- mercial experience all phases including PD. B.S. degree in radio-tv. Twenty-four, veteran, single. Need commercial start. Opportunity primary in- terest. Available immediately. Box 31EF, B'T. Situations Wanted — ( Cont'd ) Program — news director. 5 years radio and tv. Single, 26, veteran, college. Best references. _ Bob McKendrick, WLOK-TV, Lima, Ohio. 6-3411. TELEVISION Help Wanted Production-Programming, Others Exprienced film editor for 225kw Gulf Coast tv station. Contact KBMT, Post Office Box 1192, Beaumont, Texas. Situations Wanted Managerial General manager — commercial manager. Thor- oughly experienced all phases uhf-vhf tv and radio. Outstanding background. Local, regional, national experience. Presently employed in above capacity with major market tv station. Brilliant success story. Can bring experienced personnel. Desire permanent location with stock proposi- tion. Willing to work on percentage or salary and percentage. Box 757E, B'T. Program director, assistant manager, operations manager. Excellent qualifications. Long, suc- cessful am-tv experience. Seek contacts with new or established tv requiring key man of proven executive and creative ability. Box 277F, B'T. Announcer Act now! Put me and my Hammond Organ in front of your tv camera and step up sales! My 3 years announcing, plus Hammond Organ means results! Married, a Leland Powers grad, Korean vet. A collect call to Kernan Wright, 41096, Van West, Ohio, gets you 2 men in 1, double results, double sales! (Continued on next page) DO YOU NEED COMPETENT HELP? Is there a TV station that does not need additional competent help? Not accord- ing to what station managers tell us. So we have established a personnel depart- ment to help out. We offer you qualified graduates who will make competent workers in any of the following fields: • Announcers • Writers • Camera Assistants • Boom Operators • Floor Directors • Copy Writers • Film Editors • Salesmen Remember, our service is FREE. We are not an employment agency. We simply supply you with graduates from our school who have been screened for ability and willingness to work. Write John Birrel, Personnel Director, for complete background data. NORTHWEST RADIO & TELEVISION SCHOOL 1221 N.W. 21st Avenue Portland 9, Oregon TELEVISION For Sale— (Cont'd) Situations Wanted — (Cont'd) Technical Tv engineer, 5 years experience, xmtv, switcher, camera, micro-wave, maintenance. Permanent only. Box 306F, B-T. Tv engineer — 1 year experience New York sta- tion— 1st class license. Willing to travel — resume on request. Box 343F, B-T. Pro duction-Pro gramming, Others Tv manager-program or operations. Dependent on market and permanent future possibilities. Confidential. Box 15F, B«T. Network retrenchment makes available television camera-operations man. Small station and net- work experience. Excellent references. Box 107F, B«T. Young married man wishes tv career in produc- ing-directing field. Creative, responsible, per- sonable, college graduate with art knowledge. Design and advertising background. Will start anywhere at almost any salary to gain experi- ence. Prefer east but will go west. Box 219F, B-T. Television director-producer — experience all phases of production; network and local credits. One station market experience. Single, mature. Superior references. Resume. Box 293F, B-T. Experienced traffic girl desires position with tv station. Larger market. College graduate, 25, single. Box 298F, B-T. Seeking supervisory position: Programming, pro- duction, continuity. Six years experience, in- cluding radio-television PD. References include current, previous employers. Available for per- sonal interview or immediate employment. Box 304F, B-T. Desire position as director or production depart- ment . . . experienced all phases of programming and production. Married, 32, college. Presently employed, all replies answered. Box 311F, B»T. Top-notch man, experienced as director-producer, news director, sports director and versatile an- nouncer with three years experience in television desires change. Presently employed in major midwestern market in tv as director-producer. Family man, sober and dependable. First pref- erence as program manager, but will consider all offers. Available on two weeks notice. Must be permanent with an operation that wants only the best. Box 314F, B«T. For Sale Stations Florida west coast 5000 watter for sale or will trade for midwest radio or tv property. Box 153F, B-T. Exclusive profitable tri-city 500 watts Ohio day- time independent. Retiring. Cash. Box 289F, B-T. Stations Free list of good radio and tv station buys now ready. Jack L. Stoll & Associates, 4958 Melrose, Los Angeles 29, California. Radio and television stations bought and sold. Theatre Exchange. Licensed Brokers. Portland 22, Oregon. Equipment Etc. For sale, at a bargain, one brand new 446 ft. galvanized EMSCO type RT 27 tower, 40-lb. wind loading, to support 12 bay turnstile antenna on channels 7-13, including A-4 lighting, completely fabricated, ready to ship. Make offer. Write Box 296F, B-T. $38,000 Johnnie Andrews 650 foot guyed tower for $12,500. Complete tower including guys, lighting, etc. For further details, contact Box 297F, B«T. Langevin repeating coils #602A @ $4.00. General radio modulation monitors 731A & 731B @ $200.00. Box 335F, B»T. 3 kw GE fm, GE frequency modulation monitor, 4 bay multi "v antennae" 400 RG 17 TJ. In use. Best offer. Box 336F, B-T. RCA 70A vertical-lateral turntable. $100.00. KFRO, Longview, Texas. 300 foot Lehigh, self-supporting, double galvan- ized tower suitable for tv. Design drawings available. Best offer takes it. Write or call J. Hatfield, KIRO, Seattle, Washington. Gates CB11 recording turntables $150.00, REK-O- KUT recording amplifier $100.00, gear mechanism $125.00, Presto 1-D cutter $100.00 or all four with 5 styli for $375.00 F. O. B., KROX, Crokston, Minn. For sale: Equipment: Two (2) Presto portable recorders, Model 700-R. In good operating con- dition. Contact Walter Avery, Station WLNH, Laconia, New Hampshire. Wanted to Buy Stations Experienced, well financed owner-operator is in the market for a radio property in a major mar- ket. Send details. Box 211F, B-T. The best station available for down payment of thirty-five thousand dollars. Box 319F, B-T. Radio stations. Television stations. Theatres. Ralph Erwin, Theatre Broker. Box 811. Tulsa. Equipment Etc. Ten kilowatt am transmitter in good operating condition. Box 165F, B-T. Andrew 2, 4 or 8 bay fm antenna, immediately. Box 239F, B-T. AVAILABLE IMMEDIATELY TELEVISION TRANSMITTER RCA-TT 5A Transmitter, Channel 7-13, perfect condition. Also con- sole, diplexer, dummy load. RCA six (6) bay antenna and tower. Terms can be arranged. BREMMER BROADCASTING CORP. 1020 Broad Street Newark 2, New Jersey Wanted to Buy— (Cont'd) Will purchase one kw or 17 kw uhf equipment from closed operation. Please write or wire Box 290F, B-T., giving complete information. Fm transmitter up to 3 kw power with associated equipment. List equipment and price in first letter. Box 322F. B-T. Surplus RCA TP-6 A or Eastman model 250 pro- jector and RCA MI-26521 field power supply. Advise price and condition. John M. Sherman, WCCO-TV, Minneapolis, Minnesota. Instruction FCC operator license quickly. Individualized instruction correspondence or residence. Free brochure. Grantham, 6064 Hollywood Blvd.. Hol- lywood, California. RADIO Help Wanted COMPLETE STAFF . . . for new daytime station approxi- mately December 1st. Announcers ( s p e - Sales Manager Salesmen Program Director cializing in popu- lar and hillbilly disc jockey shows, with or without first class ticket.) (with air qualifications) Girl Friday All Personnel must be capable of air work. Send complete details first letter, includ- ing experience, age, marital status, ex- pected salary, recent photograph and audition tapes or discs of recent work. C. LESLIE GOLLIDAY Radio Station WEPM Martinsburg, W. Va. Salesmen SALESMAN ¥ •* k Immediate opening for aggressive, strong, successful 1 J radio salesman for well accepted network station in m f competitive three-station Maryland market. Good J * monthly draw to start. Must have car. Sincere, honest * * worker can establish fine permanent income. No *8 i floaters or one-time hot-shots. Reply Box 270F, B«T. J TELEVISION Situations Wanted Salesman SALES — FILM PRODUCTION Studio and Production Facilities Age 29, college grad. family man. just released from two years in the Navy. Wish to represent responsible film production firm in Sales. Have some experience in above capacity small company not in New York. Will relocate. Resume and photo. WITHOUT FAIL WRITE BOX 337F, B»T FOR SALE Stations UHF STATION FOR SALE Midwest One of the few operating in the black. Protected territory. Box 329F, B«T (Continued from page 122) Renewal of License Returned WJBS Deland, Fla., John B. Stetwon TJ. — (BR- 2101). License for CP WLCS-FM Baton Rouge, La., Air Waves Inc. — License to cover CP (BPH-1805) which authorized changes in licensed station (BLH-1011). WCRB-FM Waltham, Mass., Charles River Bcstg. Co.— License to cover CP (BPH-1948) which authorized new fm station (BLH-1012). Modification of CP WIAN (FM) Indianapolis, Ind., The Board of School Commissioners of the City of Indianapolis —Mod. of CP (BPED-246) which authorized a new educational station for extension of comple- tion date (BMPED-284). WCOV-TV Montgomery, Ala., Capitol Bcstg. Co. —Mod. of CP (BPCT-822) as mod. which author- ized new tv station to extend completion date to 2-1-55 (BMPCT-2590). KTLA (TV) Los Angeles, Calif., Paramount Tele- g vision Products Inc.— Mod. of CP (BPCT-1698) as For Sale— (Cont'd) Equipment Etc. TOWERS RADIO— TELEVISION Antennas — CoaxiaS Cable Tower Sales & Erecting Co. 6100 N. E. Coiumbia Btvd., i'orf iana \ '< , Oregon 5KW TELEVISION TRANSMITTER FOR SALE RCA - TT5 KOTV TULSA, OKLAHOMA Wanted to Buy Stations VHF-TV STATION Private syndicate not in the industry wants to buy VHF-TV property or com- bination VHF and AM property in one of the top 100 markets. Prefer West or Southwest. Box 325F, B»T if 3i — Employment Services \ * \ * RADIO & TV PERSONNEL We screen New York's vast source of qualified personnel; take the guesswork out of hir- ing for stations anywhere. Tell us your needs, we do the rest I CAREER BURLDERS Agency I Marjorie Witty, Director, Radio-TV Div. #| 35 West 53rd St., New York 19 • PL 7-6385 RADIO-TV ALL PERSONNEL We match employee qualifications to employer require- ments with know-how based on ten years of Radio-TV experience. We check and screen personnel tailored to your needs, so that you may hire with confidence through . . . CAREER BLAZERS AGENCY Hal Summers, Director of Radio-TV Div. 5 W. 46th Street, N. Y. C. JU 6-3605 mod. which authorized changes in facilities of existing tv station to extend completion date to 3-2-55 (BMPCT-2591). KBTV (TV) Denver, Colo., Colorado Television Corp.— Mod. of CP (BPCT-933) as mod. which authorized new tv station to extend completion date to 6-1-55 (BMPCT-2592). WIND-TV Chicago, 111., WIND Inc.— Mod. of CP (BPCT-187) as mod. which authorized new tv station to extend completion date (BMPCT- 2587). KGTV (TV) Des Moines, Iowa, Rib Mountain Television Inc.— Mod. of CP (BPCT-1552) as mod. which authorized new tv station to extend com- pletion date (BMPCT-2588). KWWL-TV Waterloo, Iowa, Black Hawk Bcstg. Co.— Mod. of CP (BPCT-815) as mod. which au- thorized new tv station to extend completion date to 5-3-55 (BMPCT-2589). KEDD (TV) Wichita, Kan., KEDD Inc.— Mod. of CP (BPCT-1412) as mod. which authorized new tv station to extend completion date to 5-27-55 (BMPCT-2585). WCNO-TV New Orleans, La., Community Tele- vision Corp.— Mod. of CP (BPCT-1378) as mod. which authorized new tv station to extend com- pletion date to 5-30-55 (BMPCT-2586). November 9 Decisions ACTIONS ON MOTIONS By Commissioner Frieda B. Hennock Chief Broadcast Bureau — Granted petition for an extension of time to and including Nov. 15 within which answers may be filed to various petitions in the proceeding re applications of Triad Tv Corp., et al., for ch. 10 at Parma- Onondaga, Mich. (Dockets 11169 et al.). By Hearing Examiner J. D. Bond WCLE Cleveland, Tenn., Radio Cleveland- Granted petition for postponement of hearing scheduled for Nov. 15 to Feb. 14, 1955, in re appli- cation for am facilities (Docket 11205) (Action taken 11/2). Roanoke, Va., Times-World Corp.; Radio Roa- noke Inc. — Ordered that Times-Wbrld shall sub- mit verified written statements as required by the order of July 20, and the Commission's Memo- randum Opinion and Order of Oct. 15, on or before Nov. 12; proposed revisions of statements of matters for reliance shall be exchanged on or before Nov. 19, and a further hearing conference shall be held on Dec. 2, in re applications for ch. 7 (Dockets 10655-56) (Action taken 11/5). By Hearing Examiner Basil P. Cooper Chief Broadcast Bureau — Granted petition for an extension of time within which to file a response to petition by Mid-Florida Tv Corp., to enlarge the issues in re ch. 9 at Orlando, Fla. (Dockets 11081 et al.); ordered that oral argument on the petition to enlarge the issues be held before the examiner on Nov. 15 (Action of 11/3). KSEY Seymour, Tex., William C. Moss — Grant- ed petition for postponement of the date within which applicant is permitted to file field meas- urements and engineering exhibits, and appli- cant is given until Nov. 15 to file field measure- ments and other engineering exhibits; continued date for oral testimony, if any, from Nov. 15 to Dec. 1 (Docket 10218) (Action of 11/4). By Hearing Examiner Herbert Sharfman On request by Tennessee Tv Inc. Knoxville, extended from Nov. 5 to Nov. 15 the time for filing response to pending joint petition to reopen the record in re applications for ch. 10 (Dockets 10512 et al.) By Hearing Examiner Annie Neal Huntting Parma, Mich., Booth Radio & Tv Stations Inc. — Granted petition for leave to file an amend- ment to its application for tv ch. 10, to designate two different persons as station manager and program director (Dockets 11169 et al.). Issued a second Statement concerning pre- hearing conferences and order in re applications of Triad Television Corp., et al., for ch. 10 at Parma-Onondaga, Mich., which shall govern the course of the proceeding to the extent indicated (Dockets 11169 et al.) (Action of 11/4). November 9 Applications ACCEPTED FOR FILING License for CP WMEN Tallahassee, Fla., WMEN Inc. — License to cover CP (BP-8190) as mod. which authorized new standard broadcast station (BL-5504). KRTV Hillsboro, Ore., Harold C. Singleton tr/as Tualatin Valley Bcstrs. — License to cover CP (BP-9235) as mod. which authorized new stand- ard broadcast station (BL-5505). Renewal of License WSWN Belle Glade, Fla., Seminole Bcstg. Co. — (BR-2212). WVCG Coral Gables, Fla., Peninsular Bcstg. Corp.— (BR-1929). WMFJ Daytona Beach, Fla., W. Wright Esch— (BR-846). WARN Fort Pierce, Fla., Hurricane Bcstg. Service— (BR-2766). WWPG Palm Beach, Fla., Palm Beach Bcstg. Corp.— (BR-1161). WBSR Pensacola, Fla., WBSR Inc.— (BR-1325). WCNH Quincy, Fla., Quincy Bcstg. Corp. — (BR-1902). WJNO West Palm Beach, Fla., WJNO Inc. — (BR-887). WSKY Asheville, N. C, Radio Asheville Inc.— (BR-1548). WCMN Arecibo, P. R., Caribbean Bcstg. Corp. — (BR-1578). WENA Bayamon, P. R., Bayamon Bcstg. Corp. — (BR-1878). WMIA Caguas, P. R., Inter-American Radio Corp.— (BR-1560). WAEL Mayaguez, P. R., Mario Acosta — (BR- 1994). WISO Ponce, P. R., South Puerto Rico Bcstg. Corp.— (BR-2866). WIVI Christiansted, V. I., Radio American West Indies Inc.— (BR-2717). WOIC Columbia, S. C, Frank A. Michalak- Change name to Michalak Bcstg. Co. (BR-2970). WJHP-FM Jacksonville, Fla., The Jacksonville Journal Co.— (BRH-275). WMBR-FM Jacksonville, Fla., The Washington Post Co.— (BRH-490). WIOD-FM Miami, Fla., Isle of Dreams Bcstg. Corp.— (BRH-628). WDBO-FM Orlando, Fla., Orlando Bcstg. Co. — (BRH-710). Application Returned WPRA Mayaguez, P. R., WPRA Inc.— Mod. of CP (BP-9266) which authorized installation of new transmitter for extension of completion date. Modification of CP WBRE-TV Wilkes-Barre, Pa., WBRE-TV Inc.— Mod. of CP (BPCT-134) as mod. which authorized new tv station to extend completion date (BMPCT-2593). WRBS (FM) Bay Shore, N. Y., Great South Bay Bcstg. Co.— Mod. of CP (BPH-1873) as mod. which authorized new fm station for extension of completion date (BMPH-4958). November 10 Decisions AM AND TV BROADCAST ACTIONS The Commission en banc, by Commissioners McConnaughey (Chairman), Webster, Bartley and Lee, took the following actions on Nov. 10: Renewal of License The following stations were granted renewal of licenses for the regular period: WLOE-AM-FM, Leaksville, N. C; WGTN Georgetown, S. C; WGWR Asheboro, N. C; PROSPECTIVE TV BROADCASTERS $$ SAVE THOUSANDS $$ on NEW EQUIPMENT * TRANSMITTER (RCA TT-5A) * TOWER (558' SELF-SUPPORTING ) All in Orginal Packing and * LINE & LIGHTING EQUIPMENT WIRE, Indianapolis, Ind. Ready for Immediate Shipment Broadcasting TELECASTING November 15, 1954 • Page 127 Eyes and Ears of a GOOD CITIZEN You don't declare yourself a good citizen. That distinction is something you earn — through faithful service to your community's needs and aspi- rations. Ask our fellow citizens in Dayton! WHIO-TV has become the recognized forum for Dayton's civic efforts. Dayton turns first to WHIO-TV for programs in the public interest — just as Dayton's civic leaders come to us first for airtime in support of their most important causes. This identification with civic causes has won WHIO-TV a unique place in the hearts of a great community. It has established, throughout our broadcast period, a listening preference and an audience loyalty which we make every effort to continue to deserve. WHIO-TV is represented nationally by the George P. Hollingbery Co. WHIO-TV is currently supporting these worthy organizations Air National Guard Armed Forces enlistment U. S. Savings Bonds Red Cross Civil Defense Community Chest Social Security Montgomery Co. Ministerial Ass'n. Dayton Council on World Affairs U. S. Air Force Goodwill Industries Veteran's Administration Kenny Roberts' Safety Rangers Fire Prevention State Highway Department Blood Drive Navy Drive Cancer Drive Cerebral Palsy Campaign Save-A-Life Campaign YMCA YWCA Dayton Division of Health Boy Scouts Public School Activities Marine Enlistment whio-tv WHIO-TV also schedules regular public service features such as the weather and market reports; and scheduled public services included reg- ularly in participating programs throughout the day. CBS • DUMONT Channel 7 DAYTON, OHiq ONE OF AMERICA'S GREAT AREA STATION aiiiiiniiiiiiiiiiiiiuiiiMiimi Page 128 • November 15, 1954 Broadcasting Telecasting Station FOR THE RECORD "WHIP Morrisville, N. C; WHIT New Bern, N. C; "WHSC Hartsville, S. C; WIAM Williamstown, N. C; WIFM Elkin, N. C; WIRC Hickory, N. C; "WIS-AM-FM Columbia, S. C; WEED-FM Rocky Mount, N. C; WESC-FM Greenville, S. C; WFBC-FM Greenville, S. C; WFMA (FM) Rocky Mount, N. C; WGNC-AM-FM Gastonia, N. C; "WHPE-FM High Point, N. C: WISE Asheville, "N C: WJAY Mullins, S. C; WKBC Wilkesboro, N. C: WLCM Lancaster, S. C; WLOS-AM-FM Asheville, N. C; WLSE Wallace, N. C; WLTC Gastonia, N. C; WMFR-AM-FM High Point, N. C; WMIT (FM) Clingman's Peak, N. C; "WMRB Greenville, S. C; WMPM Smithfield, N C; WMUU Greenville, S. C; WNOK Columbia, S. C; WOHS-AM-FM Shelby, N. C; WPET Greensboro, N. C; WPNF Brevard, N. C; WPTF- AM-FM Raleigh, N. C; WREV-AM-FM Reidsville, N. C; WSNW-AM-FM Seneca, S. C; WSOC Charlotte, N. C; WSPA-AM-FM Spartanburg, S. C; WSTP Salisbury, N. C; WUNC-FM Chapel Hill, N. C; WHPE High Point, N. C; WKDK Newberry, S. C; WMNC Morganton, N. C; WPAL Charleston, S. C. The following commercial and auxiliary tv stations were granted renewal of licenses for the regular period: KABC-TV Los Angeles; KGO-TV San Fran- csico; KFMB-TV San Diego; KHJ-TV Los Angeles; KRON-TV San Francisco; KRCA-TV Los Angeles; WFMY-TV Greensboro, N. C; WHBF- TV Rock Island, 111.; WGN-TV Chicago; WNBQ- TV Chicago; KPIX-TV San Francisco; CBS Holly- wood, Calif.; The Copley Press Inc., Los Angeles; The Journal Co. (The Milwaukee Journal), Mil- waukee, Wis. ACTIONS ON MOTIONS By Commissioner Frieda B. Hennock Chief Broadcast Bureau— Granted petition for an extension of time to and including Nov. 24 within which to file exceptions to the Initial Decision in re applications of Evansville Tv Inc. et al., for ch. 7 in Evansville, Ind. (Dockets 10462 et al.). Port Arthur, Tex., Port Arthur College — Grant- ed petition for an extension of time to and including Nov. 12, within which to file a reply to petition of Smith Radio Co. for clarification of issues in proceeding re tv ch. 4 (Dockets 10285, 10352). By Hearing Examiner James D. Cunningham WWBZ Vineland, N. J., Community Bcstg. Service Inc. — Granted petition for extension of time to Dec. 16 within which the parties will file proposed findings and brief in re application for renewal of license (Docket 10133). By Hearing Examiner Hugh B. Hutchison Milan, Tenn., West Tennessee Bcstg. Co. — Granted petition to amend its application for am facilities (Docket 11103), in order to change loca- tion of proposed antenna site, and application as amended was removed from hearing docket. By Hearing Examiner Annie Neal Huntting Port Arthur, Tex., Port Arthur College — Granted petition for an extension of time to Nov. 12, in which to file its reply to petition of Smith Radio Co. for admissions and depositions in pro- ceeding re ch. 4 (Dockets 10285, 10352). November 15, 1954 TELESTATUS Tv Stations on the Air With Market Set Count And Reports of Grantees7 Target Dates Editor's note: This directory is weekly status report of (1) stations that are operating as commercial and educational outlets and (2) grantees. Triangle (►) indicates stations now on air with reg- ular programming. Each is listed in the city where it is licensed. Stations, vhf or uhf, report re- spective set estimates of their coverage areas. Where estimates differ among stations in same city, separate figures are shown for each as claimed. Set estimates are from the station. Further queries about them should be directed to that source. Total U. S. sets in use is undupllcated B«T estimate. Stations not preceded by triangle (►) are grantees, not yet operating. ALABAMA Birmingham — ► WABT (13) NBC, ABC, DuM; Blair; 293,120 WBRC-TV (6) CBS; Katz; 286,830 WJLN-TV (48) 12/10/52-Unknown WEDB (*10) 10/13/54-Unknown Decaturt — •-WMSL-TV (23) NBC; Walker; 17,800 Dothant — WTVY (9) 7/2/54-12/25/54 Mobilet — •►WALA-TV (10) ABC, CBS, NBC; Headley- Reed; 86,000 WKAB-TV (48) See footnote (d) The Mobile Tv Corp. (5) Initial Decision 2/12/54 Montgomery — •-WCOV-TV (20) ABC, CBS, NBC, DuM; Ray- mer; 39,200 WSFA-TV (12) NBC; Headley-Reed; 3/25/54- 12/6/54 Munfordf — WEDM (*7) 6/2/54-Unknown Selmat — WSLA (8) 2/24/54-Unknown Total stations on air In U. S. and possessions: 413; total cities with stations on air: 275. Both totals include XEJ-TV Juarez and XETV (TV; Tijuana, Mexico, as well as educational outlets that are operating. Total sets in use 33,765,513. * Indicates educational stations. t Cities NOT interconnected to receive network service. (a) Figure does not include 353,013 sets which WBEN-TV Buffalo reports it serves in Canada. (b) Number of sets not currently reported by WHAS-TV Louisville, Ky. Last report was 205,- 544 on July 10, 1952. (c) President Gilmore N. Nunn announced that construction of WLAP-TV has been temporarily suspended [B>T, Feb. 22]. CP has not been sur- rendered. (d) The following stations have suspended regular operations, but have not turned in CP's; WKAB- TV Mobile, Ala.; KBID-TV Fresno, Calif.; KTHE (TV) Los Angeles; WPFA (TV) Pensacola, Fla.; WRAY-TV Princeton, Ind.; WKLO-TV Louisville, Ky.; KFAZ (TV) Monroe, La.; WFTV (TV) Du- luth, Minn.; WCOC-TV Meridian, Miss.; KACY (TV) Festus, Mo.; KOPR-TV Butte, Mont.; WFPG-TV Atlantic City, N. J.; WTVE (TV) El- mira, N. Y.; WIFE (TV) Dayton, Ohio; WLBR- TV Lebanon, Pa.; WKJF-TV Pittsburgh, Pa.; KETX (TV) Tyler, Tex.; WTOV-TV Norfolk, Va. (e) Shreveport Tv Co. has received initial deci- sion favoring it for ch. 12, which is currently operated by Interim Tv Corp. [KSLA (TV)]. ARIZONA Mesa (Phoenix)— ► KVAR (12) NBC, DuM; Raymer; 99,814 Phoenix — ► KOOL-TV (10) ABC; Hollingbery; 105,570 ► KPHO-TV (5) CBS, DuM; Katz; 99,814 KTVK (3) 6/10/54-Unknown Tucson — ► KOPO-TV (13) CBS, DuM; Hollingbery; 32,240 ► KVOA-TV (4) ABC, NBC; Raymer; 34,866 Yumat — ► KIVA (11) NBC, DuM; Grant; 24,421 ARKANSAS El Doradof — KRBB (10) 2/24/54-Unknown Fort Smithf— ► KFSA-TV (22) ABC, NBC, DuM; Pearson; 18,500 KNAC-TV (5) Rambeau; 6/3/54-1/1/55 Hot Springsf — KTVR (9) 1/20/54-Unknown Little Rock — ► KARK-TV (4) NBC. DuM; Petry; 77,233 KETV (23) 10/30/53-Unknown Arkansas Tv Co. (11) 11/4/54-Unknown ► KATV (7) (See Pine Bluff) Pine Blufft — ► KATV (7) ABC, CBS; Avery-Knodel; 77,233 Texarkana — +■ KCMC-TV (6) See Texarkana, Tex. CALIFORNIA Bakersfield — ► KBAK-TV (29) ABC, DuM; Forjoe; 82,000 ► KERO-TV (10) CBS, NBC; Avery-Knodel; 128,595 Berkeley (San Francisco) — ► KQED (*9) Chico — ► KHSL-TV (12) ABC, CBS, NBC, DuM; Avery- Knodel; 48,962 Coronat — KCOA (52), 9/16/53-Unknown Dallas TELEVISION MARKET with MAXIMUM POWER 100,000 Watts Video 50,000 Watts Audio DALLAS and FORT WORTH More than a Million urban population in the 50-mile area More than TWO MILLION in the 100-mile area... NOW | 406,804 | Directory information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. TELEVISION HOMES ,N KRLD-TV'S EFFECTIVE COVERAGE AREA EXCLUSIVE CBS TELEVISION OUTLET FOR DALLAS-FORT WORTH AREAS — This is why — KRLD-TV) ' is your best buy a Channel**? ^Represented by The BRANHAM Company Broadcasting • Telecasting November 15, 1954 • Page 129- FOR THE El Centrof — KPIC-TV (16) 2/10/54-Unknown Eurekat — ► KIEM-TV (3) ABC, CBS, NBC, DuM; Blair; 17,500 Fresno — KBID-TV Fresno (53). See footnote (d) ► KJEO (47) ABC, CBS; Branham; 142,796 ► KMJ-TV (24) NBC; Raymer; 119,500 KARM, The George Harm Station (12) Boiling; Initial Decision 8/31/54 Los Angeles — ► KABC-TV (7) ABC; Petry; 1,929,254 KBIC-TV (22) 2/10/52-Unknown ► KCOP (13) Katz; 1,929,254 ► KHJ-TV (9) DuM; H-R; 1,929,254 ► KNXT (2) CBS; CBS Spot Sis.; 1,929,254 ► KRCA (4) NBC; NBC Spot Sis.; 1,929,254 KTHE (*28). See footnote (d) ► KTLA (5) Raymer; 1,929,254 ► KTTV (11) Blair; 1,929,254 Modestot — KTRB-TV (14) 2/17/54-TJnknown Montereyt — ► KMBY-TV (8) ABC. CBS, NBC. DuM; Holling- bery: 492.371 Sacramento — KBIE-TV (46) 6/26/53-Unknown ► KCCC-TV (40) ABC, CBS, NBC, DuM: Weed; 106.500 KCRA Inc. (3) Initial Decision 6/3/51 KBET-TV (10) 9/29/54-Feb. '55 Salinast — >■ KSBW-TV (8) ABC, CBS. NBC, DuM; Holline- bery; 492.371 San Diego — ► KFMB-TV (8) ABC, CBS; Petry; 245.167 ► KFSD-TV (10) NBC; Katz; 245,167 KUSH (21) 12/23/53-Unknovra San Francisco — KBAY-TV (20) 3/11/53-Unknown (granted STA Sept. 15) ► KGO-TV (7) ABC; Petry; 1,016,110 ► KPIX (5) CBS; Katz; 1,016,110 ► KRON-TV (4) NBC; Free & Peters; 1,016,110 >■ KSAN-TV (32) McGillvra; 125.000 San Joset — KQXI (11) 4/15/54-Unknown San Luis Obispof— KVEC-TV (6) DuM; Grant; 75.169 RECORD Santa Barbara — ► KEYT (3) ABC. CBS, NBC, DuM; Hollinfbery; 453.692 Stocktonf — ► KOVR (13) DuM; Blair ► KTVU (36) NBC; Hollingbery: 112.000 Tulare (Fresno) — ► KWG (27) DuM; Forjoe; 150,000 Visaliat — KAKI (43) 10/6/54-Unknown COLORADO Colorado Springs — ► KKTV (11) ABC, CBS. DuM; Hollingbery; 52 223 ► KRDO-TV (13) NBC; McGillvra; 32,000 Denver — ► KBTV (9) ABC; Free & Peters; 237,198 ► KFEL-TV (2) DuM; Blair; 237,198 ► KLZ-TV (7) CBS; Katz; 237,198 ► KOA-TV (4) NBC; Petry; 237,198 KRMA-TV (*6) 7/1/53-1954 Grand Junctiont — ► KFXJ-TV (5) NBC, ABC, DuM; Holman; 5,000 Pueblo — ► KCSJ-TV (5) NBC; Avery-Knodel; 48,587 CONNECTICUT Bridgeport — WCBE (»71) 1/29/53-Unknown ► WICC-TV (43) ABC, DuM; Young: 72,340 Hartfordt— WCHF (»24) 1/29/53-Unknown ► WGTH-TV (18) ABC, DuM; H-R; 203,670 New Britain — ► WKNB-TV (30) CBS; Boiling; 219,422 New Haven — WELI-TV (59) H-R; 6/24/53-Unknown ► WNHC-TV (8) ABC, CBS, NBC, DuM; Katz; 702,032 New Londont — WNLC-TV (26) 12/31/52-Unknown Norwicht — WCNE (*63) 1/29/53-Unknown Stamfordt — WSTF (27) 5/27/53-Unknown Waterbury — ► WATR-TV (53) ABC; Stuart; 156,000 Directory information is in fallowing order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. DELAWARE Dovert — WHRN (40) 3/11/53-Unknown Wilmington — ► WD EL-TV (12) NBC. DuM; Meeker; 223.029 WILM-TV (83) 10/14/53-Unknown DISTRICT OF COLUMBIA Washington — ► WMAL-TV (7) ABC; Katz; 600.000 WOOK-TV (50) 2/24/54-Unknown ► WRC-TV (4) NBC; NBC Spot Sis.; 643,000 ► WTOP-TV (9) CBS; CBS Spot Sis.; 646,900 ► WTTG (5) DuM; Blair; 619,000 Washington Metropolitan Tv Corp. (20) 10/21/ 54-Unknown FLORIDA Clearwatert — WPGT (32) 12/2/53-Unknown Daytona Beacht — WMFJ-TV (2) 7/8/54-7/1/55 Fort Lauderdale — ► WFTL-TV (23) NBC; Weed; 148,000 ► WITV (17) ABC, DuM; Boiling; 121,000 (also Miami) Fort Myerst — ► WINK-TV (11) ABC; Weed; 8,789 Jacksonville — ► WJHP-TV (36) ABC, NBC. DuM; Perry: 53,374 WMBR-TV (4) ABC, CBS, DuM; CBS Spot Sla.; 261,000 WOBS-TV (30) Stars National; 8/12/53-1/1/55 Miami — WMFL (33) 12/9/53-Unknown WMTE-TV (27) Stars National: 12/2/53-1/1/55 WTHS-TV (»2) 11/12/53-Unknown ► WTVJ (4) CBS, NBC. DuM; Free & Peters; 278,300 fc-WTTV (17) See Fort Lauderdale Orlando — ► WDBO-TV (6) CBS, ABC. NBC. DuM; Blair; 60.000 Panama Cityt — WJDM (7) ABC, NBC, DuM; Hollingbery; 19,500 Pensacolat — ► WEAR-TV (3) ABC, DuM; Hollingbery; 79,000" WPFA (15) See footnote (d) St. Petersburg — ► WSUN-TV (38) ABC. CBS. NBC. DuM; Weed; 115,000 Tampat — WFLA-TV (8) Blair; 8/4/54-Jan. '55 WTVT (13) Avery-Knodel; 9/2/54-1/15/54 West Palm Beach — WEAT-TV (12) ABC; Walker; 2/18/54-1/1/55 ► WIRK-TV (21) ABC; Weed; 39,324 ► WJNO-TV (5) ABC, CBS, NBC, DuM; Meeker;. 222,500 GEORGIA Albanyt — ► W ALB -TV (10) ABC, NBC, DuM; Burn-Smith; 45,000 Atlanta — ► WAGA-TV (5) CBS, DuM; Katz; 456,190 ► WLWA (11) ABC: Crosley Sis.; 330.000 WQXI-TV (36) 11/19/53-Early Dec. (granted STA Oct. 26) ► WSB-TV (2) NBC; Petry; 475,221 Augusta — ► WJBF (6) ABC, NBC, DuM; Hollingbery; 121,200 ► WRDW-TV (12) CBS; Headley-Reed; 106,066 Columbus — ► WDAK-TV (28) ABC, NBC. DuM; Headley- Reed; 68,347 ► WRBL-TV (4) CBS; Hollingbery; 85,592 Macon — ► WMAZ-TV (13) ABC. CBS, DuM; Avery- Knodel; 81,588 ► WNEX-TV (47) ABC, NBC; Branham: 22,000 Romet — ► WROM-TV (9) Weed; 135,290 Savannah — ► WTOC-TV (11) ABC, CBS, NBC, DuM; Avery- Knodel; 54,127 WSAV Inc. (3) Initial Decision 3/31/54 Thomasvillet — WCTV (6) Stars National; 12/23/53-1/1/55 IDAHO Boiset (Meridian) — ► KBOI (2) CBS, DuM; Free & Peters; 36,500 ► KIDO-TV (7) ABC, NBC, DuM; Blair; 35,800 Idaho Falls— ► KID-TV (3) ABC, CBS. NBC, DuM; Gill-Perna; 30,200 Pocatellot — KWIK-TV (6) ABC; Hollingbery; 3/26/53-Un- known Twin Fallst — KLIX-TV (11) ABC; Hollingbery; 3/19/53- Early '55 COME TO MACON to cash in on the steadily growing Middle Georgia market ♦INDUSTRY'S BOOMING HERE. Top companies like Durkee, Armstrong, Ralston have opened new plants in middle Georgia in past five years. *NEW CATTLE COUNTRY. Cattle now a giant source of income for Middle Georgia farmers. ♦POPULATION HAS DOUBLED. Census figures show metropolitan Macon has double population since 1940. Middle Georgia attracts more people— be- cause it gives them more purchasing power! Write for free brochure on Macon market and WMAZ-TV specifica- tions, rates, etc. WMAZ-tv MACON. GEORGIA • CHANNEL 13 CBS, DUMONT & ABC NETWORKS — AND ONLY WMAZ-TV GETS IT ALL! • serves nearly % million people in area never fully penetrated by TV. • beams the only good signal received by 80% of the people, accounting for 81% of the retail sales! • now on full authorized power — selling a market greater than ever before! WMAZ-TV DOMINATES THE MACON AREA AUDIENCE MORNING, NGON & NI6NT! Telepuise** proves it! Share of Audience Sign-on to noon . . . 45 % Noon to 6 P.M. ... AS % 6 P.M. to Midnight... 57% Ail the top 15 once-a-week shows . . . All the top 1 0 multi-weekly shows . . - are on WMAZ-TV **Telopuise. Macon Area Report, r-eb.-Mar, 1954 Ask your AVERY-KNODEL man Page 130 • November 15, 1954 Broadcasting • Telecasting ILLINOIS Belleville (St. Louis, Mo,) — ► WTVI (54) ABC. CBS, DuM; Radio Tv Repre- sentatives; 290,900 Bloomington! — ► WBLN (15) McGillvra; 113.242 Champaign — ► WCIA (3) CBS. NBC, DuM; Hollingbery; 307,000 WTLC (*12) 11/4/53-Unknown Chicago — ► WBBM-TV (2) CBS; CBS Spot Sis.; 1.871,800 ► WBKB (7) ABC; Blair; 1.696.519 ► WGN-TV (9) DuM; Hollingbery; 2,050,000 WHFC-TV (26) 1/8/53-Unknown WIND-TV (20 ) 3/9/53-Unknown ► WNBQ (5) NBC; NBC Spot Sis.; 2.043,000 WOPT (44 ) 2/10/54-Unknown WTTW (»11) 11/5/53-Fall '54 Danville — ► WDAN-TV (24) ABC; Everett-McKinney; 35.000 Decatur — ► WTVP (17) ABC, DuM; Boiling; 140,000 Evanstont — WTLE (32) 8/12/53-Unknown HarrisburgT — ► WSEL-TV (22) ABC; Walker; 20.000 * Joliett— WJOL-TV (48) Holm an; 8/21/53-Unknown Peoria — ► WEEK-TV (43) ABC, CBS, NBC, DuM; Head- ley-Reed; 202,600 ► WTVH-TV (19) ABC, CBS. DuM; Petry; 130.000 Quincyt (Hannibal, Mo.) — ► WGEM-TV (10) ABC, NBC; Avery-Knodel; 124,500 ► KHQA-TV (7) See Hannibal, Mo. Rockford — ► WREX-TV (13) ABC, CBS; H-R; 219,257 ► WTVO (39) NBC, DuM; Weed; 94,000 Rock Island (Davenport, Moline) — ► WHBF-TV (4) ABC, CBS, DuM; Avery-Knodel; 268,947 Springfield — ► WICS (20) ABC, NBC, DuM; Young; 85,000 INDIANA Bloomington-- ► WTTV (4) ABC, NBC, DuM; Meeker, 567,982 (also Indianapolis) Elkhart!— ► WSJV (52) ABC, NBC, DuM; H-R; 204,103 Evansvillet — ► WETE (62) ABC, NBC, DuM; Venard; 73,207 ► WEHT (50) See Henderson. Ky. Evansville Tv Inc. (7) Initial Decision 10/4/54 Fort Wayne — ► WKJG-TV (33) ABC, NBC, DuM; Raymer; 112,186 ► WINT (15) See Waterloo WANE-TV (69) Boiling; 9/29/54-Unknown Indianapolis — ► WFBM-TV (6) CBS; Katz; 662,000 ► WISH-TV (8) ABC, CBS, NBC, DuM; Boiling; 663,000 ► WTTV (4) See Bloomington LaFayettet — ► WFAM-TV (59) ABC, CBS, NBC, DuM; Ram- beau; 61,200 Muncie — ► WLBC-TV (49) ABC, CBS, NBC, DuM; Hol- man, Walker; 84,700 Notre Dame (South Bend)!— WNDU-TV (46) NBC; 8/12/54-Unknown Princeton! — WRAY-TV (52) See footnote (d) South Bend— ► WSBT-TV (34) CBS, DuM; Raymer; 201,364 Terre Haute — ► WTHI-TV (10) ABC, CBS, DuM; Boiling; 144,267 Waterlnot (Fort Wavne)— ► WINT (15) ABC, CBS; H-R; 94,500 IOWA Ames — ► WOI-TV (5) ABC, CBS, DuM; Weed; 247,590 Cedar Rapids — ► KCRG-TV (9) ABC, DuM; Venard; 116,333 ► WMT-TV (2) CBS; Katz; 245,120 Davenport (Moline, Rock Island) — ► WOC-TV (6) NBC; Free & Peters; 264,811 Des Moines — ► KGTV (17) ABC: Hollingbery; 76,500 ► WHO-TV (13) NBC; Free & Peters; 286,000 Cowles Broadcasting Co. (8) Initial Decision 8/26/54 Fort Dodget — ► KQTV (21) ABC; Pearson; 42,100 Mason City— ► KGLO-TV (3) CBS, DuM; Weed; 107,532 Sioux City — KCTV (36> 10/30/52-Unknown ► KTP7 (4) NBC; Hollingbery ► KVTV (9) ABC, CBS, DuM; Katz; 120,123 Waterloo — ► KWWL-TV (7) NBC, DuM; Headley-Reed: 127,635 KANSAS Great Bendt — KCKT (2) Boiling; 3/3/54-11/21/54 Hutchinson — ► KTVH (12) CBS, DuM; H-R; 151,726 Manhattan t — KSAC-TV (*8) 7/24/53-Unknown Pittsburgt — ► KOAM-TV (7) ABC, NBC, DuM; Katz; 67,521 Topeka — KTKA (42) 11/5/53-Unknown ► WIBW-TV (13) ABC, CBS, DuM; Capper Sis.; 376,311 Broadcasting • Telecasting Wichita— ► KAKE-TV (10) ABC; Hollingbery ► KEDD (16) NBC; Petry; 124,311 Wichita Tv Corp. (3) Initial Decision 8/9/54 KENTUCKY Ashlandt — WPTV (59) Petry; 8/14/52-Unknown Hendersont (Evansville, Ind.) — ► WEHT (50) CBS; Meeker; 59,353 Lexington? — WLAP-TV (27) 12/3/53-See footnote (c) WLEX-TV (18) Forjoe; 4/13/54-12/1/54 Louisville— ► WAVE-TV (3) ABC, NBC, DuM; NBC Spot Sis.; 404,538 ► WHAS-TV (11) CBS; Harrington, Righter & Parsons. See footnote (b) WKLO-TV (21) See footnote (d) WQXL-TV (41) Forjoe; 1/15/53-early '55 Newport! — WNOP-TV (74) 12/24/53-Unknown LOUISIANA Alexandria!— ► KALB-TV (5) Weed Baton Rouge — »• WAFB-TV (28) ABC, CBS, NBC, DuM; Young; 75,000 WBRZ (2) Hollingbery; 1/28/54-1/1/55 Lafayettet — KLFY-TV (10) Rambeau; 9/16/53-Unknown KVOL-TV (10) 9/16/53-Unknown Lake Charles — ► KPLC-TV (7) Weed ► KTAG (25) CBS, ABC, DuM; Young; 25,000 Monroe — KFAZ (43) See footnote (d) ► KNOE-TV (8) CBS, NBC, ABC. DuM; H-R; 171,000 New Orleans — WCKG (26) Gill-Perna; 4/2/53-Late -54 WCNO-TV (32) Forjoe; 4/2/53-Unknown ► WDSU-TV (6) ABC, CBS, NBC, DuM; Blair; 258,412 ► WJMR-TV (61) ABC, CBS, DuM; McGillvra; 108,992 Shreveport — ► KSLA (12) ABC, CBS, NBC, DuM; Raymer; 65,100 Shreveport Tv Co. (12) Initial Decision 6/7/54 See footnote (e) KTBS Inc. (3) Initial Decision 6/11/54 MAINE Bangor — ► WABI-TV (5) ABC, CBS, NBC, DuM; Holling- bery; 79,640 ► WTWO (2) Venard Lewiston — ► WLAM-TV (17) DuM; Everett-McKinney; 21,707 Poland Spring — ► WMTW (8) ABC, CBS, DuM; Harrington, Righter & Parsons; 241,911 Portland — ► WCSH-TV (6) NBC; Weed; 130,988 »• WGAN-TV (13) ABC, CBS; Avery-Knodel ► WPMT (53) DuM; Everett-McKinney; 46,300 MARYLAND Baltimore — ► WAAM (13) ABC, DuM; Harrington, Righter & Parsons; 568,020 ► WBAL-TV (11) NBC; Petry; 568,020 WITH-TV (72) Forjoe; 12/18/52-Unknown ► WMAE-TV (2) CBS; Katz; 568,020 WTLF (18) 12/9/53-Unknown Cumberland! — WTBO-TV (17) 11/12/53-Unknown Salisbury! — ► WBOC-TV (16) ABC, DuM; Burn-Smith; 40,760 MASSACHUSETTS Adams (Pittsfield)— ► WMGT (74) DuM; Walker; 135,541 Boston — ► WBZ-TV (4) NBC; Free & Peters; 1,223,801 WGBH-TV (*2) 7/16/53-Fall '54 WJDW (44) 8/12/53-Unknown ► WNAC-TV (7) ABC, CBS, DuM; H-R; 1,223,801 Brocktoni — WHEF-TV (62) 7/30/53-Fall '54 Cambridge (Boston) — ► WTAO-TV (56) DuM; Everett-McKinney; 178,000 Springfield — ► WHYN-TV (55) CBS, DuM; Branham; 148,000 ► WWLP (61) ABC, NBC; Hollingbery; 148,000 Worcester — WAAB-TV (20) Forjoe; 8/12/53-Unknown ► WWOR-TV (14) ABC, DuM; Raymer; 65,543 MICHIGAN Ann Arbor — ► WPAG-TV (20) DuM; Everett-McKinney; 22,400 WUOM-TV (*26) 11/4/53-Unknown HOWL . . double the wallop in the Detroit area! 1 ">?i, Adam J. Young Jr. Inc. National Rep. J. E. Campeau, Pres. • Guardian Bldg. Detroit November 15, 1954 • Page 131 FOR THE RECORD Battle Creek— WBCK-TV (58) Headley-Reed; 11/20/52-Un- known Bay City (Midland, Saginaw) — ► WNEM-TV (5) NBC, DuM; Headley-Reed; 289.793 Cadillac!— ► WWTV (13) ABC, CBS. DuM; Weed; 62,410 Detroit — WCIO-TV (62) 11/19/53-Unknown ► WJBK-TV (2) CBS; Katz; 1.468,400 WTVS (»56) 7/14/54-Late '54 ► WWJ-TV (4) NBC; Hollingbery; 1,286,822 ► WXYZ-TV (7) ABC: Blair; 1,308,200 WJLB-TV (50) 9/8/54-Unknown ► CKLW-TV (9) See Windsor, Ont. East Lansingt — ► WKAR-TV (*60) Flint— WJRT (12) 5/12/54-Unknown Grand Rapids — ► WOOD-TV (8) ABC. NBC, DuM; Katz; 455,596 WMCN (23 ) 9/2/54-Unknown Kalamazoo — ► WKZO-TV (3) ABC. CBS, NBC, DuM; Avery- Knodel; 514,400 Lansing — ► WTOM-TV (54) ABC, DuM; Everett-McKinney; 55,000 ► WJIM-TV (6) ABC, CBS, NBC; Petry; 407,256 Marquettet — WAGE-TV (6) 4/7/54-Unknown Muskegont — WTVM (35) 12/23/52-Unknown Saginaw (Bay City, Midland) — ► WKNX-TV (57) ABC, CBS; Gill-Perna; 100,000 WSBM-TV (51) 10/29/53-Dec. '55 Traverse Cityt — ► WPBN-TV (7) NBC; Holman MINNESOTA Austin — ► KMMT (6) ABC; Pearson; 95,951 Duluth (Superior, Wis.) — ► KDAL-TV (3) ABC, NBC; Avery-Knodel; 69,250 ► WDSM-TV (6). See Superior, Wis. WFTV (38) See footnote (d) Hibbingt— KHTV (10) 1/13/54-Unknown Page 132 • November 15, 1954 Minneapolis (St. Paul) — KEYD-TV (9) DuM; H-R; 6/10/54-1/9/55 ► WCCO-TV (4) CBS; Free & Peters; 533,000 ► WTCN-TV (11) ABC; Blair; 533,000 Rochester — ► KROC-TV (10) NBC; Meeker; 85,000 St. Paul (Minneapolis) — ► KSTP-TV (5) NBC; Petry; 511,000 ► WMIN-TV (11) ABC, DuM; Blair; 533,000 MISSISSIPPI Biloxit— Radio Assoc. Inc. (13) Initial Decision 7/1/54 Columbust — WCBI-TV (4) McGillvra; 7/28/54-Early '55 Jackson — ► WJTV (25) CBS, DuM; Katz; 59,305 ► WLBT (3) NBC; Hollingbery; 98,472 ► WSLI-TV (12) ABC; Weed; 96,000 MeridianT — WCOC-TV (30) See footnote (d) ► WTOK-TV (11) ABC, CBS, NBC, DuM; Head ley-Reed; 44,300 MISSOURI Cape Girardeaut — ► KFVS-TV (12) CBS Claytont — KFUO-TV (30) 2/5/53-Unknown Columbia — ► KOMU-TV (8) ABC, CBS, NBC, DuM; H-R; 53.048. Festust — KACY (14) See footnote (d) Hannibalf (Quincy, 111.)— ► KHQA-TV (7) CBS, DuM; Weed; 128,716 ► WGEM-TV (10) See Quincy, 111. Jefferson Cityt — KRCG (13) 6/10/54-Unknown Joplin — ► KSWM-TV (12) CBS; Venard; 66,700 Kansas City — ► KCMO-TV (5) ABC, DuM; Katz; 426,783 ► KMBC-TV (9) CBS; Free & Peters; 426,783 ► WDAF-TV (4) NBC; Harrington, Righter & Parsons; 426,783 Kirksvillef — KTVO (3) 12/16/53-Unknown St. Joseph — ► KFEQ-TV (2) CBS, DuM; Headley-Reed; 111,780 St. Louis — ► KETC (*9) ► KSD-TV (5) ABC, CBS, NBC; NBC Spot Sis.; 661,986 ► KWK-TV (4) CBS; Katz WIL-TV (42) 2/12/53-Unknown KACY (14) See Festus ► WTVI (54) See Belleville, 111. Sedaliat— ► KDRO-TV (6) Forjoe; 59,000 Springfield — ► KTTS-TV (10) CBS, DuM: Weed; 49.456 ► KYTV (3) ABC, NBC; Hollingbery; 58,670 MONTANA Billingst— ► KOOK-TV (2) ABC, CBS, NBC, DuM: Headley- Reed; 17,000 Buttet— KOPR-TV (4) See footnote (d) ► KXLF-TV (6). No estimate given. Great Fallst— ► KFBB-TV (5) CBS, ABC, DuM; Headley-Reed; 17,500 Missoulat — ► KGVO-TV (13) ABC, CBS, NBC, DuM; Gill- Perna; 14,000 NEBRASKA Holdrege (Kearney) — ► KHOL-TV (13) ABC, CBS, DuM; Meeker: 41,692 Lincoln — ► KOLN-TV (10) ABC, CBS, DuM; Avery-Kno- del; 107,204 ► KUON-TV (*12) Omaha — ► KMTV (3) ABC, CBS, DuM; Petry: 283.150 ► WOW-TV (6) NBC, DuM; Blair; 283.150 Scottsblufft— KSTF (10) 8/18/54-Unknown NEVADA Hendersont — KLRJ-TV (2) Pearson 7/2/54-12/1/54 Las Vegas — ► KLAS-TV (8) ABC, CBS, NBC, DuM; Weed; 16,728 Reno — ► KZTV (8) ABC, CBS, NBC, DuM; Pearson: 16.500 NEW HAMPSHIRE Keenet — WKNE-TV (45 ) 4/22/53-Unknown Manchester — ► WMUR-TV (9) ABC, DuM; Weed; 271,275 Mt. Washington! — ► WMTW (8) See Poland Spring, Me. NEW JERSEY Asbury Parkt — ► WRTV (58) 10,500 Atlantic City — WFPG-TV (46) See footnote (d) WOCN (52) 1/8/53-Unknown Camdent — WKDN-TV (17) 1/28/54-Unknown Newark (New York City) — ► WATV (13) Petry; 4,150,000 New Brunswickt — WTLV (*19) 12/4/52-Unknown NEW MEXICO Albuquerque — ► KOAT-TV (7) ABC, DuM: Hollingbery; 50,000 ► KOB-TV (4) NBC; Branham; 49,289 ► KGGM-TV (13) CBS; Weed; 49,289 Roswellt — ► KSWS-TV (8) ABC. CBS, NBC, DuM; Meeker: 24,642 NEW YORK Albany (Schenectady, Troy) — WPTR-TV (23) 6/10/53-Unknown ► WROW-TV (41) ABC, DuM; Boiling; 125,000 ► WTRI (35) CBS; Blair; 114,000 WTVZ (*17) 7/24/52-Unknown Binghamton — ► WNBF-TV (12) ABC, CBS, NBC, DuM; Boi- ling; 301,890 WQTV r*46) 8/14/52-Unknown WINR-TV (40) 9/29/54-Unknown Bloomingdalet (Lake Placid) — WIRI (5) Young; 12/2/53-Feb. '55 Buffalo — ► WBEN-TV (4) ABC, CBS. DuM; Harrington. Righter & Parsons; 422,590. See footnote (a). ► WBUF-TV (17) ABC, CBS, NBC. DuM; H-R: 165.000 ► WGR-TV (2) ABC, NBC, DuM; Headley-Reed; 425,567 WTVF (*23 ) 7/24/52-Unknown Carthage (Watertown) — ► WCNY-TV (7) ABC, CBS; Weed Elmira — WTVE (24) See footnote (d) Ithacat — WHCU-TV (20) CBS: 1/8/53-November '54 WTET (»14) 1/8/53-Unknown Kingston — ► WKNY-TV (66) ABC, CBS, NBC, DuM: Meeker; 17,000 New York — ► WABC-TV (7) ABC; Weed; 4,180,000 ► WABD (5) DuM; Avery-Knodel: 4.180,000 ► WCBS-TV (2) CBS; CBS Spot Sis.; 4.1W.000 WGTV (*25) 8/14/52-Unknown WNYC-TV (31) 5/12/54-Unknown ► WOR-TV (9) WOR; WOR-TV Sis.: 4,180.000 ► WPIX (11) Free & Peters; 4,180,000 ► WRCA-TV (4) NBC; NBC Spot Sis.; 4,180,000 ► WATV (13) See Newark, N. J. Rochester — WCBF-TV (15) 6/10/53-Unknown ► WHAM-TV (5) NBC; Hollingbery; 255,000 ► WHEC-TV (10) ABC, CBS; Everett-McKinney; 255.000 WRNY-TV (27 ) 4/2/53-Unknown WROH (*21) 7/24/52-Unknown ► WVET-TV (10) ABC. CBS; Boiling; 255,000 Schenectady (Albany, Troy) — ► WRGB (6) ABC, CBS, NBC. DuM; NBC Spot Sis.; 386,700 Syracuse — ► WHEN-TV (8) ABC, CBS, DuM; Katz; 349,530 WHTV (*43 ) 9/18/52-Unknown ► WSYR-TV (3) NBC; Headley-Reed; 341,000 Utica— ► WKTV (13) ABC, CBS, NBC. DuM; Cooke; 151,000 NORTH CAROLINA Ashevillet — ► WISE-TV (62) CBS, NBC; Boiling; 31,500 ► WLOS-TV (13) ABC, DuM; Venard; 204.907 Chapel Hillt— WUNC-TV (»4) 9/30/53-Late '54 Charlotte— ► WAYS-TV (36) ABC, NBC; Boiling; 56,338 ► WBTV (3) CBS, NBC, DuM; CBS Spot Sis.; 430,276 Directory information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. Broadcasting • Telecasting . . . to extraordinary lighting effects . . . at extraordinary savings/ Rent whatever you need m specialized display, theatrical, studio and motion picture equipment from Jack Frost! For finer lighting . . . at fewer dollars . . . for complete lighting service that includes installation and removal wherever you are ... you're headed the right way . . . For Foil Information Ob Rental Equipment Write: JACK A. FROST. DEPT. .C, 234 PIQUETTE AVE. Detroit 2, Michigan • TRinity 3-8030 Durham — ► WTVD (11) ABC, NBC; Headley-Reed; 185,690 Fayettevillet — WFLB-TV (18) 4/13/54-Unknown Gastoniat — WTVX (48) 4/7/54-Unknown Greensboro — ► WFMY-TV (2) ABC, CBS. DuM; Harrington, Righter & Parsons; 242,750 Greenville — ► WNCT (9) ABC, CBS, NBC, DuM; Pearson: 80.800 Raleigh — ► WNAO-TV (28) ABC, CBS, DuM; Avery- Knodel; 112,600 Washington! — North Carolina Tv Inc. (7) 10/27/54-Unknown Wilmingtont — ► WMFD-TV (6) ABC, NBC; Weed; 36,660 WTHT (3) 2/17/54-Unknown Winston-Salem — ► WSJS-TV (12) NBC; Headley-Reed; 239,209 ► WTOB-TV (26) ABC, DuM; H-R; 73,400 NORTH DAKOTA $ ► KFYR^TV (5) ABC. CBS, NBC, DuM; Blair; 16,915 Fargot — fc-WDAY-TV (6) ABC, CBS, NBC, DuM; Free & Peters; 65,000 Grand Forkst — KNOX-TV (10) 3/10/54-Unknown Minott — ► KCJB-TV (13) ABC. CBS, NBC, DuM; Weed: 26,000 Valley Cityt— ► KXJB-TV (4) CBS; Weed; 50,000 OHIO Akron — ► WAKR-TV (49) ABC; Weed; 174,066 Ashtabulat — ► WICA-TV (15) 25,000 Cincinnati — WCET («48) 2,000 ► WCPO-TV (9) ABC, DuM; Branham; 687,514 ► WKRC-TV (12) CBS: Katz: 662.236 ► WLWT (5) NBC; WLW Sis.; 525.000 i WQXN-TV (54) Forjoe; 5/14/53-early "55 Cleveland — WERE-TV (65) 6/18/53-Unknown *• WEWS (5) CBS; Branham; 1,057,110 WHK-TV (19) 11/25/53-Unknown ► WNBK (3) NBC: NBC Spot Sis.: 1.045,000 ► WXEL. (8) ABC, CBS, DuM; Katz; 823.629 Columbus — ► WBNS-TV (10) CBS: Blair; 367.000 ► WLWC (4) NBC; WLW Sis.: 307,000 WOSU-TV (*34) 4/22/53-Unknown +• WTVN-TV (6) DuM: Katz; 381.451 Dayton — I ►WHIO-TV (7) CBS, DuM: Hollingbery; 637,330 WIFE (22) See footnote (ch ► WLWD (2) ABC, NBC; WLW Sis; 320,000 Elyriat — WEOL-TV (31) 2/11/54-Fall '54 Lima — WTMA-TV (35) Weed: 1/24/52-Unknown ► WLOK-TV (73) CBS, NBC; H-R; 63,557 Mansfieldt — WTVG (36) 6/3/54-Unknown Massillont — WMAC-TV (23) Perry; 9/4/52-Unknown Steubenville (Wheeling, W. Va.)— ► WSTV-TV (9) CBS; Avery-Knodel; 1.083,900 Toledo — ► WSPD-TV (13) ABC, CBS, NBC. DuM; Katz; 297.060 WTOH-TV (79) 10/20/54-Unknown Youngstown — ► WFMJ-TV (21) NBC: Headley-Reed; 138.218 ► WKBN-TV (27) ABC, CBS, DuM; Raymer: 144,872 Zanesville — ► WHIZ-TV (18) ABC. CBS. NBC. DuM: Pear- son; 45,000 OKLAHOMA Ada— ► KTEN (10) ABC; Venard; 180,000 Ardmoret — KVSO-TV (12) 5/12/54-Unknown Enidt — ► KGEO-TV (5) ABC; Pearson; 118,000 Lawtont — ► KSWO-TV (7) DuM; Pearson; 54,540 Miamit — KMTV (58) 4/22/53-Unknown Muskogeet — ► KTVX (8) ABC, CBS, NBC, DuM; Avery- Knodel; 245,000 Oklahoma City — KETA (*13) 12/2/53-Unknown ► KMPT (19) DuM; Boiling: 98.267 ► KTVQ (25) ABC; H-R; 167,381 ► KWTV (9) CBS. DuM: Avery-Knodel; 256,102 ► WKY-TV (4) ABC, NBC; Katz; 289,503 Tulsa— ► KCEB (23) NBC, DuM; Boiling: 123,614 ► KOTV (6) ABC, CBS, NBC, DuM; Petry; 229,100 KSPG (17) 2/4/54-Unknown KVOO-TV (2) Blair; 7/8/54-12/5/54 (granted STA Sept. 10) KOED-TV (*11) 7/21/54-Unknown OREGON Eugene — ► KVAL-TV (13) ABC. NBC. DuM; Hollingbery; 30,000 Klamath Fallst — KFJI Broadcasters Inc. (2) Initial Decision 11/8/54 Medford — ► KBES-TV (5) ABC. CBS, NBC, DuM; Hoag- Blair; 23,650 Portland — KLOR (12) ABC; Hollingbery; 7/22/54-1/1/55 ► KOIN-TV (6) ABC, CBS; CBS Spots Sis.; 240.- 964 ► KPTV (27) ABC, NBC, DuM; NBC Spot Sis.; 190,770 North Pacific Tv Inc. (8) Initial Decision 6/16/54 Salemt — KSLM-TV (3) 9/30/53-Unknown PENNSYLVANIA Allentownf — WFMZ-TV (67) 7/16/53-Nov. '54 WQCY (39) Weed; 8/12/53-Unknown Altoona — WFBG-TV (10) ABC, CBS, NBC, DuM; H-R; 447,128 Bethlehem — ► WLEV-TV (51) NBC; Meeker; 84,591 Easton — »»• WGLV (57) ABC. DuM; Headley-Reed: 84.915 Erie — ► WICU (12) ABC, NBC, DuM; Petry; 208,500 WLEU-TV (66) 12/31/53— Unknown ► WSEE (35) CBS, DuM; Avery-Knodel; 45,055 Harrisburg — ► WCMB-TV (27) Cooke ► WHP-TV (55) CBS; Boiling; 166.423 ► WTPA (71) ABC, NBC; Headley-Reed; 166.423 Hazletont — WAZL-TV (63) Meeker; 12/18/52-Unknown Johnstown — >■ WARD-TV (56) ABC, CBS, DuM; Weed ► WJAC-TV (6) CBS, NBC, DuM; Katz; 787,402 Lancaster — ► WGAL-TV (8) CBS. NBC, DuM; Meeker: 602,350 WWLA (21) Venard; 5/7/53-Fall '54 Lebanont — WLBR-TV (15) See footnote (d) New Castle — +■ WKST-TV (45) ABC, DuM; Everett-McKlnney: 146,367 Philadelphia — ► WCAU-TV (10) CBS; CBS Spot Sis.; 1,854.637 ► WFIL-TV (6) ABC, DuM; Katz; 1,833,160 WIBG-TV (23) 10/21/53-Unknown ► WPTZ (3) NBC; Free & Peters; 1,820,000 Pittsburgh — ► WDTV (2) CBS, NBC, DuM; DuM Spot Sis.; 1,134,110 ► WENS (16) ABC, CBS, NBC; Petry: 356.354 WKJF-TV (53) See footnote (d) ► WQED (*13) WTVQ (47) Headley-Reed; 12/23/52-Unknown Reading — ► WEEU-TV (33) ABC, NBC; Headley Reed: 95.000 ► WHUM-TV (61) CBS; H-R; 219.870 Scranton — ► WARM-TV (16) ABC; Hollingbery; 168,500 ► WGBI-TV (22) CBS; Blair; 175,000 ► WTVU (73) Everett-McKinney; 150,424 Sharont — WSHA (39) 1/27/54-Unknown Wilkes-Barre — ► WBRE-TV (28) NBC; Headley-Reed; 184,000 ► WTLK-TV (34) ABC, DuM; Avery-Knodel: 189,000 Williamsportt — WRAK-TV (36) Everett-McKinney; 11/13/52- Jan. '55 York— ► WNOW-TV (49) DuM; Forjoe; 87.400 ► WSBA-TV (43) ABC; Young; 88,000 RHODE ISLAND Providence — ► WJAR-TV (10) ABC, NBC, DuM; Weed; 1,143.- 201 ► WNET (16) ABC. CBS, DuM; Raymer; 72.000 WPRO-TV (12) Blair; 9/2/53-Unknown (grant- ed STA 9/23/53) SOUTH CAROLINA Anderson (Greenville) — ► WAIM-TV (40) CBS; Headley-Reed; 70,876 Camdent — WACA-TV (15) 6/3/53-Unknown Charleston — ► WCSC-TV (5) ABC, CBS; Free & Peters; 126.603 ► WUSN-TV (2) NBC, DuM; H-R Directory information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. Columbia — ► WCOS-TV (25) ABC, DuM; Headley-Reed; 65,070 ► WIS-TV (10) ABC, NBC, DuM; Free & Peters; 127,526 ► WNOK-TV (67) CBS, DuM; Raymer; 60,173 Florence! — ► WBTW (8) ABC, CBS; CBS Spot Sis. Greenville — ► WFBC-TV (4) NBC; Weed; 301,892 ► WGVL (23) ABC. DuM: H-R; 75,300 ► WAIM-TV (40) See Anderson Spartanburgt — WSPA-TV (7) CBS; Hollingbery; 11/25/53- Early '55 SOUTH DAKOTA Sioux Falls — ► KELO-TV (11) ABC, CBS, NBC, DuM; Raymer; 105,897 TENNESSEE Chattanooga — ► WDEF-TV (12) ABC, CBS, NBC, DuM; Bran- ham; 103,021 Mountain City Tv Inc. (3) Initial Decision 7/5/54 WDXI-TV (7) Burn-Smith; 12/2/53-11/30/54 Johnson City — ► WJHL-TV (11) ABC, CBS, NBC, DuM; Pear- son; 129,360 Knoxville — ► WATE (6) ABC, NBC; Avery-Knodel; 91,060 ► WTSK-TV (26) ABC, CBS, DuM; Pearson; 80,050 Memphis — ► WHBQ-TV (13) CBS; Blair; 297,746 ► WMCT (5) ABC, NBC, DuM; Branham; 297,746 WREC Broadcasting Service (3) Initial Deci- sion 8/27/54 Nashville — ► WSIX-TV (8) ABC, CBS; Hollingbery; 194,682 ► WSM-TV (4) NBC, DuM; Petry; 201,453 Old Hickory (Nashville) — ► WLAC-TV (5) CBS; Katz; 207,158 TEXAS Abilenet — ► KRBC-TV (9) ABC, CBS, NBC, DuM; Pearson; 37,194 Amarillo — ► KFDA-TV 10) ABC, CBS; Branham; 59,075 ► KGNC-TV (4) NBC. DuM; Katz; 59,075 KLYN-TV (7) 12/11/53-Unknown EXCITING NEW EFFECT! The ROTATOR Lens For TV and Film Cameras Now you can make your subjects walk on walls, create that rocking the boat effect, or rotate the scene 360° with this new addition to the Camart Optical FX unit. Present owners need only the Rotator Lens. Price: $150.00 CAMART OPTICAL FX UNIT Create from 2 to 7 identical images in rotation, from a single object. Unit is complete with four surface prism, re- volving housing, and base assembly. Price: $119.75 Additional effects prisms available. Spe- cial adapters for TV Cameras. Send for descriptive literature. THE CAMERA • MART inc. 1845 Broadway, near 60th Street New York 23, N. Y. • Circle 6-0930 Cable Addreu - CAMERAMART Broadcasting Telecasting November 15, 1954 Page 133 ■FOR THE RECORD' KDUB-TV LUBBOCK, TEXAS NATIONAL REPRESENTATIVES: AVERY-KNODEL, INC. PRESIDENT AND GEN. MGR., W. D. "DUB" ROGERS GEORGE COLLIE, NAT'L. SALES MGR. Page 134 • November 15, 1954 Austin — ► KTBC-TV (7) ABC, CBS, NBC, DuM; Raymer; 88,965 Beaumontt — ► KBMT (31) ABC, NBC, DuM; Forjoe; 33,580 Beaumont Bcstg. Corp. (6) CBS; 8/4/54-Dec. '54 Big Springt — KBST-TV (4) 7/22/54-Unknown Corpus Christit — ► KVDO-TV (22) NBC; Young; 25,300 KTLG (43) 12/9/53-Unknown Gull Coast Bcstg. Co. (6) Initial Decision 6/17/54 Dallas — KDTX (23) 1/15/53-Unknown KLIF-TV (29) 2/12/53-Unknown ► KRLD-TV (4) CBS; Branham; 406,804 ► WFAA-TV (8) ABC, NBC, DuM; Petry; 406,804 El Paso — KOKE (13) Forjoe; 3/18/54-Unknown ► KROD-TV (4) ABC, CBS. DuM; Branham; 59,106 ► KTSM-TV (9) NBC; Hollingbery; 55,270 Ft. Worth— ► WBAP-TV (5) ABC, NBC; Free & Peter«; 408,000 KFJZ-TV (11) 9/17/54-Unknown Galveston — ► KGUL-TV (11) CBS, DuM; CBS Spot Sis.; 325,000 Harlingent (Brownsville, McAllen. Weslaco) — ► KGBT-TV (4) ABC, CBS, DuM; H-R; 44,626 Houston — ► KPRC-TV (2) NBC; Petry; 370,000 KTRK-TV (13) ABC; Blair; 2/23/54-Dec. '54 KTVP (23) l/»/53-Unknown ► KUHT (»8) 281,500 KXYZ-TV (29) 6/l«/53-Unknown Longviewt — ► KTVE (32) Forjoe; 24.171 Lubbock — ► KCBD-TV (11) ABC, NBC; Raymer; 63,843 ► KDUB-TV (13) CBS, DuM; Avery-Knodel; 65,000 KFYO-TV (5) Katz; 5/7/53-Unknown Midland — ► KMTD-TV (2) ABC, CBS, NBC; Venard; 38,500 San Angelo— ► KTXL-TV (8) CBS; Melville; 38,598 San Antonio — KALA (35) 3/26/53-Unknown KCOR-TV (41) O'Connell: 5/12/54-11/1/54 ► KGBS-TV (5) ABC, CBS, DuM; Katz; 211.323 ► WOAI-TV (4) NBC; Petry; 215,328 Sweetwatert — KPAR-TV (12) CBS; Avery-Knodel; 8/26/53- Unknown Temple — ► KCEN-TV (6) NBC; Hollingbery; 89,349 Texarkana (also Texarkana, Ark.) — ► KCMC-TV (6) ABC, CBS, DuM; Venard; 86,110 Tylert — KETX (19) See footnote (d) ► KLTV (7) ABC, NBC; Pearson Victoriat— KNAL (19) Best; 3/26/53-Unknown Wacot — ► KANG-TV (34) ABC, DuM; Pearson; 48,960 KWTX Bcstg. Co. (10) Initial Decision 9/30/54 Weslacot (Brownsville, Harlingen, McAllen)— ► KRGV-TV (5) NBC; Raymer; 44,626 Wichita Falls— ► KFDX-TV (3) ABC, NBC; Raymer; 76,100 ► KWFT-TV (6) CBS, DuM; Blair; 85,300 UTAH Provot — KOVO-TV (11) 12/2/53-Unknown Salt Lake City— ► KSL-TV (5) CBS, DuM; CBS Spot Sis.; 166,800 ► KTVT (4) NBC: Blair; 166,800 ► KUTV (2) ABC; Hollingbery VERMONT Montpeliert — ► WMVT (3) ABC, CBS, NBC, DuM; Weed; 85,000 VIRGINIA Danville? — ► WBTM-TV (24) ABC; Gill-Perna; 21,545 Hampton (Norfolk) — ► WVEC-TV (15) NBC; Avery-Knodel; 110,000 Harrisonburg — ► WSVA-TV (3) ABC, CBS, NBC, DuM; Pearson; 89,837 Lynchburg — ► WLVA-TV (13) ABC. CBS, DuM; Hollingbery; 120.000 Newport News — ► WACH-TV (33) Walker Norfolk— ► WTAR-TV (3) ABC, CBS, DuM; Petry; 339,190 WTOV-TV (27) See footnote (d) ► WVEC-TV (15) See Hampton Petersburgt — WPRG (8) 9/29/54-Unknown Richmond — WOTV (29) 12/2/53-Unknown ► WTVR (6) NBC; Blair; 470,108 Roanoke — ► WSLS-TV (10) ABC, NBC; Avery-Knodel; 276,345 Directory Information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. WASHINGTON Bellinghamt — ► KVOS-TV (12) DuM; Forjoe; 127,653 Pascof — Cascade Bcstg. Co. (19) 11/3/54— Unknown Seattle (Tacoma) — ► KING-TV (5) ABC; Blair; 378,300 ► KOMO-TV (4) NBC; Hollingbery; 378,300 KCTS (»9) 12/23/53- Dec. '54 KCTL (20) 4/7/54-Unknown Spokane — ► KHQ-TV (6) ABC, NBC; Katz; 82,743 ► KXLY-TV (4) CBS, DuM; Avery-Knodel; 91,515 ► KREM-TV (2) Petry Tacoma (Seattle) — ► KTVW (13) Branham; 378,300 ► KTNT-TV (11) CBS. DuM; Weed; 378.300 Vancouvert — KVAN-TV (21) Boiling; 9/25/53-Unknown Yakima — ► KIMA-TV (29) ABC. CBS, NBC. DuM; Weed; 30,789 WEST VIRGINIA Bluefieldt— WHIS-TV (6) Katz; 10/29/54-Unknown Charleston — ► WCHS-TV (8) CBS, DuM; Branham ► WKNA-TV (49) ABC; Weed; 47,320 Clarksburgt — WBLK-TV (12) Branham; 2/17/54-1/1/55 Fairmontt — ► WJPB-TV (35) ABC. NBC. DuM; Gill-Perna; 35.200 Huntington — ► WSAZ-TV (3) NBC; Katz; 448,382 WHTN-TV (13) 9/2/54-Unknown Oak Hill (Beckley)t— WOAY-TV (4) ABC; Weed; 6/2/54-11/15/54 Parkersburgt — ► WTAP (15) ABC. DuM; Forjoe: 30.000 Wheeling — WLTV (51) 2/11/53-Unknown ► WTRF-TV (7) ABC. NBC; Hollingbery; 281,811 ► WSTV-TV (9) See Steubenville, Ohio WISCONSIN Eau Claire — ► WEAU-TV (13) ABC. NBC. DuM; Hollingbery: 71,000 Green Bay — ► WBAY-TV (2) ABC, CBS, DuM; Weed; 210,000 WFRV-TV (5) 3/10/54-Unknown ► WMBV-TV (11) See Marinette La Crosset — ►WKBT (8) CBS, NBC, DuM; Raymer; 37,500 WTLB (38) 12/16/53-Unknown Madison — ► WHA-TV (*21) ► WKOW-TV (27) CBS; Headley-Reed; 65,000 ► WMTV (33) ABC, NBC, DuM; Boiling; 60,000 Badger Television Co. (3) Initial Decision 7/31/54 Marinettet (Green Bay)— ► WMBV-TV (11) ABC, NBC; Venard; 175,000 Milwaukee — ► WCAN-TV (25) CBS; Rosenman; 408,900 ► WOKY-TV (19) DuM; Boiling; 351,150 ► WTMJ-TV (4) NBC; Harrington, Righter 4c Parsons; 708,115 ► WTVW (12) ABC, DuM; Petry Neenah — ► WNAM-TV (42) ABC; George Clark Superiort (Duluth, Minn.) — ► WDSM-TV (6) CBS, DuM; Free & Peters; 70,000 ► KDAL-TV (3). See Duluth, Minn. Wausau — ► WSAU-TV (7) CBS; Meeker WYOMING Cheyennet — ► KFBC-TV (5) ABC, CBS. NBC. DuM; Holling- bery; 46,100 ALASKA Anchoraget — ► KFIA (S) ABC, CBS; Weed; 12,000 ► KTVA (11) NBC. DuM; Feltis; 10,000 Fairbankst — KFIF (2) ABC, CBS; 7/1/53-Unknown HAWAn Honolulut — ► KGMB-TV (9) CBS: Free & Peters; 60,000 ► KONA (11) NBC; NBC Spot Sis; 60,000 ► KULA-TV (4) ABC, DuM; Young; 62,000 PUERTO RICO San Juanf — ► WAPA-TV (4) ABC, NBC, DuM; Caribbean Networks ► WKAQ-TV (2) CBS; Inter- American; 41,000 CANADA Calgary, Alt. — ► CHCT-TV (2) CBC; All-Canada, Weed Edmonton, Alt. — ► CFRN-TV (3) Hamilton, Ont. — ► CHCH-TV (11) CBC. CBS, NBC; All-Canada. Young; 96,500 Broadcasting • Telecasting WSAU-Tv WAUSAU, WISCONSIN Kitchener, Ont. — ► CKCO-TV (13) CBC, ABC, CBS, NBC, DuM; Hardy, Weed; 51,533 London, Ont. — ► CFPL-TV (10) CBC, CBS, NBC; All-Canada, Weed; 80,627 Montreal, Que. — ► CBFT (2) CBC French; CBC; 221,216 ► CBMT (6) CBC; CBC; 221,216 Ottawa. Ont. — ► CBOT (4) CBC; CBC; 38,500 Port Arthur, Ont. — ► CFPA-TV (2) CBC; All-Canada, Weed Quebec City, Que. — ► CFCM-TV (4) CBC; Hardy; 6,000 estimate Regina, Sask.t — ► CKCK-TV (2) CBC; All-Canada, Weed; 3,000 St. John, N. B.t— ► CHSJ-TV (4) CBC; All-Canada; 10,000 Sudbury, Ont.t — ► CKSO-TV (5) CBC, ABC, CBS, NBC, DuM; All-Canada, Weed; 10,091 Toronto, Ont. — ► CBLT (9) CBC, ABC, CBS, NBC, DuM; CBC; 280.000 Vancouver, B. C.t — ► CBUT (2) CBC; CBC; 30,000 Windsor, Ont. (Detroit, Mich.)— ► CKLW-TV (9) CBC, DuM; Young Winnipeg, Man.t — »- CBWT (4) CBC; CBC; 5,000 MEXICO Juarezt (El Paso, Tex.) — XEJ-TV (5) National Time Sales: 39,975 Ttjuanaf (San Diego) — ► XETV (6) Weed; 260,550 UPCOMING NOVEMBER Nov. 16: BAB board and stockholders meetings. New York. Nov. 17: NARTB Sports Committee, Ambassador Hotel, New York. Nov. 17: Advertising Council Day, Waldorf-As- toria, New York. Nov. 18: Country Music Disc Jockeys Assn., gen- eral membership meeting, Nashville, Tenn. Nov. 18-19: North Carolina Assn. of Broadcasters, Mid-Pines Hotel, Southern Pines, N. C. Nov. 18-20: Radio Television News Directors Assn., Hotel Sherman, Chicago. Nov. 19: NARTB Freedom of Information Com- mittee, Ambassador Hotel, New York. Nov. 21: Florida Assn. of Broadcasters, Ft. Har- rison Hotel, Clearwater. Nov. 21: Louisiana-Mississippi AP Broadcasters Assn., Jung Hotel, New Orleans. Nov. 22: Tennessee Assn. of Broadcasters, Patten Hotel, Chattanooga. Nov. 22-24: Eastern Council, American Assn. of Advertising Agencies, Roosevelt Hotel, New York. Nov 29: NARTB Am Radio Committee, May- flower Hotel, Washington, D. C. Nov. 30: NARTB Fm Radio Committee, May- flower Hotel, Washington, D. C. Nov. 30: Tv Film Directors Assn., New England Chapter, Statler Hotel, Boston. JANUARY 1955 Jan. 20-21: Symposium on printed circuits by Engineering Dept. of RETMA, U. of Pennsyl- vania, Philadelphia. Jan. 26-28: Georgia Radio-Tv Institute, Henry W. Grady School of Journalism, U. of Georgia, Athens. FEBRUARY Feb. 10-12: Southwestern region, Institute of Ra- dio Engineers, Dallas. Feb. 13-19: National Advertising Week. OLORCA ST I N Advance Schedule Of Network Color Shows CBS-TV Nov. 17 (12:30-12:45 p.m.): Search for Tomorrow, Procter & Gamble Co. through Biow Co. Nov. 18 (8:30-9:30 p.m.): Shower of Stars, Chrysler Corp. through McCann-Erickson. Nov. 21 (6:30-7 p.m.): You Are There, Electric Cos. Adv. Program through N. W. Ayer & Son and Prudential Insurance Co. through Calkins & Holden, al- ternating sponsors. Nov. 28 (9:30-10 p.m.): Honestly Ce- leste, Bristol-Myers Co. through Young & Rubicam. Dec. 1 (12-12:15 p.m.): Valiant Lady, General Mills through Dancer- Fitzgerald-Sample. Dec. 2 (12-12:15 p.m.): Valiant Lady, Toni Co. through Leo Burnett. Dec. 2 (3:30-4 p.m.): Bob Crosby Show, participating sponsors. Dec. 7 (8-8:30 p.m.): Red Skelton Show, sustaining. Dec. 8 (10-11 p.m.): Best of Broad- way, "The Philadelphia Story", Westinghouse Electric Co. through McCann-Erickson. NBC-TV Nov. 15 (8-9:30 p.m.): Producers' Showcase, "State of the Union," Ford Motor Co. and RCA through Kenyon & Eckhardt. Nov. 17 (11 a.m.-12 noon): Home, pick-up of interior decorating discussion. Nov. 18 (9:30-10 p.m.): Ford Theatre, "Summer Memory," Ford Mo- tor Co. through J. Walter Thompson. Nov. 20 (9-10:30 p.m.): Max Liebman Presents, "Best Foot Forward," Oldsmobile Div. of General Motors Corp. through D. P. Brothers Co. Nov. 25 (9:30-10 p.m.): Ford Theatre, "The Legal Beagles," Ford Motor Co. through J. Walter Thompson. Nov. 28 (4-6 p.m.): Hall of Fame, "Macbeth," Hallmark cards through Foote, Cone & Belding. Dec. 2 (9:30-10 p.m.): Ford Theatre, "Girl in Flight," Ford Motor Co. through J. Walter Thomp- son. Dec. 5 (7:30-9 p.m.): Max Liebman Presents, Reynolds Metal Co. through Russel M. Seeds. Dec. 9 (9:30-10 p.m.): Ford Theatre, "Carley C. Co.," Ford Motor Co. through J. Walter Thomp- [Note: This schedule will be corrected to press time of each Issue of B«T.] 'it OWNED AND OPERATED BY WISCONSIN VALLEY TELEVISION CORP. Broadcasting • Telecasting November 15, 1954 • Page 135 editorials Ike Includes FCC Out EXCEPT in the common carrier field, scant attention was given last week to a highly significant action by President Eisenhower. He established a cabinet-rank committee to review national telecom- munications policy and organization. Domestic radio and television broadcasting are specifically ex- cluded from this committee's scope. That is as it should be, but there is one glaring omission. Why should not the Chairman of the FCC sit on this board which inevitably will invade the field of allocations of spectrum space for government and other services? The FCC is the government's expert agency on communications, whether common carrier, commercial broadcast, amateur or any of the various other classifications. Its fundamental function is in the field of allocations. One of the biggest problems with which the FCC has had to grapple has been the lack of adequate spectrum space for television in bands in which adequate equipment is avail- able. That has been because government — largely military — has pre- empted a substantial portion of the vhf range for ultimate use in a national emergency. Establishment of the cabinet-level committee is doubtless desir- able. Certainly there should be reappraisal of our national policy, because telecommunications is an indispensable arm of defense, cold war or hot. The progress made even since World War II has been prodigious. Updating for both peacetime and wartime patterns is desirable. Practically all of the serious problems in both radio and television broadcasting in years past have resulted from shortages in spectrum space. That has been because the President allocates frequencies to the government, without regard to whatever views the FCC may have on public requirements. That's the situation that has prevailed under years of Interdepartment Radio Advisory Committee (IRAC) control — a group made up of government experts, with the FCC all but on the sideline. The President's new committee is headed by Arthur S. Flemming, director of Defense Mobilization and one of the ablest men in government. It is staffed by experts from various government agencies identified with the military and with external communica- tions and intelligence. Presumably it has highest priority because four cabinet members and the heads of four other independent agencies will participate in its deliberations. But there is to be no FCC participation at the committee level, and there was no specific mention of the FCC in the President's announcement. This could only mean that the architects of the plan want to continue the IRAC method of allocations control, or that they have no confidence in the FCC's judgment on matters pertaining to a national communications policy. Emotionalism Out of Fashion IN A peak session of last week's 45th annual meeting of the Assn. of National Advertisers, men who run large segments of U. S. broadcasting exchanged frank words with men largely responsible for keeping it running. The exchange should prove fruitful for both sides, broadcaster and advertiser. The advertisers had a lot of questions for the network executives who appeared before them: the magazine concept of tv time sales and its possible ramifications; rising talent and production costs, and whether the CBS-NBC rivalry in particular isn't running costs up unnecessarily; "deals" and rumors of "deals"; whether networks should "bump" advertisers out of long-held time periods; the pos- sibility of full-network discounts in tv; reports that radio may increase the frequency of commercials; the outlook for a "guaran- teed circulation" in tv; and, of course, color television and what it may mean. Details of the panel sessions involving both radio and tv are recounted at length elsewhere in this issue. The questions were lucid and to the point; so were the answers. The atmosphere was friendly, continuing the happy mood established at last year's ANA meeting after several years of often emotional attacks on radio and television time costs. Radio's case was made in a session entitled "The Advertisers' Court of Media Relations." But neither radio nor television was on trial — and the approach made possible a give-and- take that should be enlightening to all. Page 136 • November 15, 1954 Drawn for Broadcasting • Telecasting by Sid Hix "There've been 3 calls inquiring about your art book and 247 asking for your model's phone number!" When to Start a Fight WITH a new president, a set of sound objectives and an unchal- lengeable reason for existence, the Television Bureau of Ad- vertising ought to succeed in recruiting a large membership. The organization of an all-television promotion bureau comes at the proper time. So far newspapers, magazines and other adver- tising vehicles have not really buckled down to fight tv. That they will eventually be forced to do so is indicated in their growing awareness of television's virtues as an advertising medium. As reported in B*T last week, the Cowles interests have explained frankly that they bought into WCCO-AM-TV Minneapolis as a hedge against possible decline of newspaper revenue due to diver- sion of advertising funds to television. We suspect other publishers, foresee a similar future. When the anti-television promotions get going, as they unques- tionably will, telecasters will be glad indeed that they set up TvB. As TvB's organizers are aware, it will take time to establish the kind of bureau that will be needed when the tough selling competi- tion starts. Broadcasters would have been glad to have had a well-financed and experienced Broadcast Advertising Bureau when the opposition began to gang up on radio a few years ago. BAB did not become an influential agency until the fight was fully joined. Collegiate Control NOTRE DAME has been having more success with its football teams than with its long-range effort to convince the educa- tional world and National Collegiate Athletic Assn. that a system of artificial and reactionary television controls cannot possibly endure. Nevertheless, Ed Krause, Notre Dame's athletic director, refuses to be awed by the NCAA hierarchy. Last week in Chicago, he again spoke out against the tv monopoly. A year ago, feeling began to develop in favor of regional football telecasts. Even the powerful Big Ten had to yield to NCAA, how- ever, when the usual boycott threat arose. Regional games would be a step in the right direction, Mr. Krause feels, but there's much to be done before several hundred campus executives can be con- vinced they should upset a policy based on such pretexts as fear of Notre Dame's ability to sell its football schedule to tv sponsors and a fallacious claim that de-monopolizing of football telecasts would wreck stadium gate receipts everywhere. Perhaps events outside the NCAA control will come to the assistance of Mr. Krause and others who oppose rigid tv restrictions. It is doubtful that any network will wish to imitate ABC's unhappy experiences of this year in NCAA football telecasts. Without heavy-spending customers for a one-game-a-week schedule, NCAA may be forced to a liberalized policy. Broadcasting • Telecasting FIRST in Baltimore with LIVE LOCAL COLOR LOCAL COLOR FILM NETWORK COLOR FIRST on the air in Baltimore with HIGH POWER WBALTV First with the finest in television THE PERFECT SETTING FOR NATIONWIDE TELEVISION SHOWS The ready made backgrounds of America's Riviera are yours. Let them add zest to your show, just as they have already done for PABST FIGHTS, TOAST OF THE TOWN, ORANGE BOWL FESTIVITIES, WIDENER HANDICAP, FLORIDA DERBY, WALTER WINCHELL, ARTHUR GODFREY, DON McNEIL, BAYUK FIGHTS AND MEL ALLEN . . . and most of these were origi- ginated by WTVJ. For further information write WTVJ today. ..The South's most fully equipped TV Station. WTVJ CHANNEL 4 MIAMI Florida's First Television Station. Florida's First and only 1,000 ft. Tower. Florida's First with network originations. . . . and Florida's First with COLOR. OVEMBER 22, 1954 35c PER COPY BROADCAST! NG HECASTI NG Films May Buy .Mont Network Page 35 srn 4As to Meet In New York Page 37 Votes $720,000 mnuol Budget Page 64 it Vhf Satellite ranted by FCC Page 80 URE SECTION fins on Page 41 year TH Radio's rarin' in Baltimore! . . and the BIG BARGAIN buy is still W-l-T-H 128,095 radio sets sold last year; only 48,334 TV sets! W-I-T-H's audience is bigger now than ever! And the rates are just the same. Last year 128,095 radio sets were added in the Baltimore area. Now — more than ever — you get a lot for a little from W-I-T-H. Baltimore is a tight, compact market. W-I-T-H covers all you need with top Nielsen — at rates that make it possible to get the frequency of impact that produces sales. Get your Forjoe man to give you the whole story about W-I-T-H, and the Baltimore market. IN BALTIMORE TOM TINSLEY, PRESIDENT REPRESENTED BY FORJOE & COMPANY THE CHRYSLER MOTOR CORPORATION ence Down through the years one of the extra qualities that has placed Chrysler Motor Corporatio products traditionally in the j:>ublic confidence is dependability. The new, brilliant 195 Dodge is thoroughly characteristic of Chrysler's distinguished trademark. Likewise, the dependabiMt of the Havens & Martin, Inc., Stations to produce results is tradition throughout Virginia- one of the South's richest areas. Pioneering experience, the keystone of dependability is combined with advanced know-how to turn ideas into sales for advertising-users of Richmond' only complete broadcasting institution, WMBG-AM, WCOD-FM and WTVR-TV. Toil with confidence the First Stations of Virginia for your advertising need- WMBG am WCOD m WTVR" PIONEER NBC OUTLETS FOR VIRGINIA'S FIRST MARKET MAXIMUM POWER 100,000 WATTS • MAXIMUM HEIGHT 1049 FEET WTVR Represented Nationally by BLAIR TV, INC. WMBG Represented Nationally by THE BOLLING CO. Coverage/ ki that Counts! 7 major Michigan markets for NBC, CBS and ABC Now 100,000 waffs.1 Edward Petry & Co., Inc. Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and July by Broadcasting Publications, Inc., 1735 DeSales St., N.W., Washington 6, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March 3. 1879. nee again it is time to give thanks for life, liberty, the pursuit of happiness and for our many everyday bless- ings. We thank God for our rolling hills, our verdant country- side, our prosperous cities. We thank you for helping us make WGAL-TV a vital medium of communication, and the huh of a great center of commerce. O Wg-y at nr \r Representatives V MEEKER TV, INC. NBC CBS DUMONT Los Angeles LANCASTER, PA. STEINMAN STATION Clair McCollough, Pres. 316,000 Wdtfs Page 4 • November 22, 1954 Broadcasting • Telecasting FORD MOTOR Co. is working deal to obtain maximum frequency discounts on radio and television time by figuring dis- counts based on total radio-tv use by all its divisions. Company has appointed J. Walter Thompson to keep score on how much radio-tv time used by all divisions and to act as clearing-house for discount information for other Ford agencies. Thus Kenyon & Eckhardt, placing time for Lincoln-Mercury, Young & Rubicam for Continental, and JWT for Ford cars and trucks will each earn discounts based on v combined frequency for all products. Sim- ilar combined frequency discount system has been used for some time by General Motors. ★ ★ ★ COLOR COSTS • Latest estimate in in- formed circles is that color tv time will cost 10 or 11% more than black and white in contrast to minimum newspaper color cost of 25% extra. Same source estimates that in five years 50% of all sets will be color and that greatest inroads will be in newspaper and magazine display advertising. ★ ★ ★ SIZE of color tv picture tubes, once major barrier, gets larger and larger, and rivalry between RCA and CBS in developing them goes on and on. To CBS' 19-incher and RCA's 21 there's soon to be added another — 22-incher developed, but not yet announced, by CBS Labs. ★ ★ ★ SPOT SPLURGE • As tangible evidence that top management at CBS is not writ- ing off radio, CBS Radio Spot Sales has been given biggest budget in its history. In past two weeks, four salesmen have been added and another will be hired soon — making total of 27 salesmen in organiza- tion that represents 14 stations. ★ ★ ★ BROADCAST Advertising Bureau, which becomes Radio Advertising Bureau Jan. 1, hasn't been tooting its own horn on spot business developed during past year but broadcasters sitting on board and in the know report that in excess of $1 million in retail store business came radio's way as result of BAB activities under President Kevin Sweeney, with stimulation also of considerable automotive spot and gasoline business. ★ ★ ★ QUALITY QUESTIONS • Conflict on appointments to Special Study Committee to survey future of NBC Radio Network, closed named last summer, has developed. NBC high echelon reportedly feels that broad- casters identified with new Quality Radio Group, cooperative tape program inter- change project, are not qualified to sit on committee. Chairman Robert D. Swezey, WDSU-AM-TV New Orleans, had ap- pointed, among others, Wayne Coy, for- mer FCC chairman, now president-general manager of KOB-AM-TV Albuquerque; J. Leonard Reinsch, managing director of James M. Cox radio and tv stations, and Ralph Evans, executive vice president, WHO-AM-TV Des Moines and WOC- AM-TV Davenport. Their stations are in QRG. ★ ★ ★ MEETING scheduled today (Monday) in Chicago by board of directors of Quality Radio Group expected to select chief ex- ecutive officer, who will hold title of exec- utive vice president. List of 27 names has been screened by board headed by Ward L. Quaal, QRG president and vice president of Crosley Broadcasting Corp. ★ ★ * CENSORSHIP • Byron Price, former ex- ecutive editor of Associated Press and director of Censorship during last war, has been mobilized by Defense Mobilizer Ar- thur S. Flemming as consultant on censor- ship planning [B«T, Nov. 8]. Mr. Price, who retired as deputy secretary-general of United Nations last year, is making pre- liminary survey for Lt. Gen. Willard S. Paul, ODM assistant director heading up censorship project to be invoked during national emergency. Mr. Price during last war set up voluntary censorship with- out any untoward incident and presumably plan is to carry on voluntary system. ★ ★ ★ HARRY TRENNER, vice president in charge of radio and television for William Weintraub & Co., New York, reportedly resigning effective first of year to establish his own business. ★ ★ ★ RAISED HACKLES • It hasn't reached public notice but many highly placed Cath- olics are perturbed over assignment of Joseph C. Harsch, noted commentator who has been off and on networks for dozen years, to regular commentary stint on NBC-TV (Background, Sundays, 5:30-6 p.m.). As Christian Science Monitor con- tributor, Mr. Harsch reportedly has been critical of large number of Catholics in public office. circuit AT NO time in recent years has FCC been under such rigid Congressional scru- tiny. Its every move is being watched, notably with respect to uhf. FCC denial of requests to de-intermix allocations by making them exclusively uhf in five mar- kets evidently is most serious question currently raised. ★ ★ ★ WHEELING-DEALING • Newest pro- posal in tv station market comes from reportedly well-endowed Texas foundation which proposes to acquire stations on terms which would give seller his cash and at same time earmark eventual earn- ings to scientific research. ★ ★ ★ WHEN WILL CBS disclose its second location for an owned and operated uhf? Best information is that it will come after NBC discloses its uhf plans. Both net- works contend they are still "surveying" field. ★ ★ ★ NEW BUSINESS • Journal of Commerce understood to be interested in spot an- nouncement campaign on major stations that broadcast stock market reports. Agen- cy, Charles W. Hoyt, New York, contem- plating such schedule for Journal next year. ★ ★ ★ CAMERON HIGGINS, timebuyer, Mar- schalk & Pratt, New York, expected to move to Ted Bates Inc., as timebuyer working principally on Carter Products account. ★ ★ ★ DE-INTERMLXTURE • Proposal from Hartford area uhf stations that market be de-intermixed and become exclusively uhf is receiving more than cursory attention of FCC by virtue of Senatorial interest manifested in de-intermixture. Contestants for ch. 3 in Hartford are Travelers Broad- casting Service Corp. (WTIC) and Hart- ford Telecasting Co. Inc. (of which Harry C. Butcher, former naval aide to General Eisenhower, would be president). ★ ★ * MEMBERS of FCC are scrutinizing with interest prospectus of WNET (TV) Provi- dence, R. I., operating on ch. 16, in rela- tion to its opposition to Cherry & Webb (WPRO) ch. 12 CP pending for more than year. Stock is being offered at $1 per share by mail subscription to Rhode Island residents. Statement shows that operating deficit, as of July 31, 1954, was in excess of $30,000. \ Broadcasting • Telecasting November 22, 1954 • Page 5 the 4 quarter hours that got away Some 15 minutes you can't talk to the most people on KOWH. Hooper's June-September quarter-hour averages make 4 quarter hours conspicuous hy the absence of KOWH from top position. KOWH only tied for first in one, placed second in three. But there are other quarter-hours, too. In fact, there are 40 daytime quarter hours in all. 36 belong to KOWH. In 18, KOWH talked to more people than all the other stations combined. Even the 4 that got away show ratings well above 30%. All in all, KO^ H personalities, music, news and ideas make it impossible for an advertiser to be given a bad time. Talk to the H-R man, or KOW H General Manager, Virgil Sharpe. Hcoper — June through September, 1954 8 a.m. -6 p.m., Monday through Saturday. Omaha, Nebraska. Average share of audience No. of lsts (Quarter -hour averages) KOWH 47.3% Station "A" 17.4% Station "B" 10.6% Station "C" 9.9% Station "D" 7.1% Station "E" 6.3% 33 and 1 tie 3 and 1 tie U 0 0 0 ^-CONTINENT BROADCASTING COMPANY President: Todd Storz KOWH KOWH, Omaha WHB, Kansas City WTIX, New Or/eons Represented by Represented by Represented by H-R, Reps, Inc. John Blair & Co. Adam J. Young, Jr. OMAHA Page 6 • November 22, 1954 Broadcasting • Telecasting at deadline CA Patent Practices ttacked in Anti-Trust Suit ATENT system and practices of RCA attacked Dept. of Justice anti-trust suit filed in U. S. istrict Court in New York Friday. Suit laims RCA monopolized and conspired to estrain competition in radio-tv licensing busi- ess. Named as co-conspirators, but not de- endants, were GE, Westinghouse, AT&T, Bell abs and Westinghouse. Complaint does not laim RCA violated monopoly laws in its adio-tv and electronic manufacturing. Statement by RCA Friday afternoon said greements upon which complaint is based are ame agreements approved by courts and gov- rnment in 1932 and twice upheld by courts, a 1942 and 1954. RCA said it does not cquire for itself or grant to others exclusive patent licenses. Suit said RCA owns or controls approxi- mately 10,000 patents. Royalties on these amounted to $19,459,573 in 1951, complaint said, and currently these are estimated at more than $20 million from domestic licensees. Pub- lic has invested $8 billion for more than 30 million black and white tv sets, complaint said. Factory value of all radio-tv output in 1953 was more than $1.5 billion, it stated. Justice Dept. suit charges that since 1932 RCA has attempted to monopolize radio-tv research, patent holdings, patent acquisition and issuance and exchange of radio-tv patent licenses. After relating history of color tv proceed- ings before FCC (1950 approval of CBS field sequential system, fact no sets were built commercially, FCC reversal and adoption of NTSC compatible standards in 1952), Justice Dept. said that RCA acquired tv patents with intent to achieve control over "and the power to exclude" potential and actual competitors, "all in excess of the legitimate rewards" which patent laws afford. Particular object of com- plaint was RCA practice of issuing "package FOLLOWING in matter of days its purchase of WOKY-TV Milwaukee, CBS submitted ap- plication for FCC approval Friday of $3 mil- lion buy of WSTV-TV Steubenville, Ohio, con- firming reports first published in B»T Oct. 25. At same time ch. 9 Steubenville station filed application to modify its grant to move closer to Pittsburgh. CBS is paying $3 million for CBS-affiliated outlet. Agreement sets April 10, 1955 as dead- line for FCC approval, but provides extension of six months if action not taken by then. Purchase is contingent on FCC approval of move of station to Florence, Pa., 1 1 miles east by northeast of Steubenville, and about 30 miles from Pittsburgh. Concurrent with move of station would be increase of power from present 229 kw to 302 kw, and increased antenna height from present 950 ft. to 1,022 ft. Steubenville station owned by Jack and Louis Berkman, John Laux and others. They also own WFPG-AM-TV Atlantic City, WPIT Pittsburgh and WBMS Boston. Steubenville sale does not include WSTV-AM-FM. Move is bound to have its impact on Pitts- TINY TRANSMITTER SOLAR-POWERED experimental radio transmitter size of cigarette package has been built by Edward Keonjian, develop- ment engineer at General Electric Co., Syracuse, to stimulate interest in tran- sistors. Transmitter is self-contained, using transistors instead of electronic tubes and selenium solar energy con- verters instead of batteries. Range is about 100 ft. GE's germanium products group in Syracuse plans to use the trans- mitter in transistor application demon- strations. Ten more transmitters will be built for that purpose. licenses." It also charged that RCA had re- fused to grant licenses in certain fields of radio-tv. Also alleged were "harassing and oppress- ing" of competitors by RCA's institution of more than 250 infringement suits by itself or others without bringing such suits to trial. Suit followed grand jury investigation of electronics industry two years ago. This was called off in January 1953. At present, RCA is in litigation with Zenith Radio Corp. and subsidiary Rauland Corp. Also still pending is patent infringement suit brought against RCA by late Edwin H. Arm- strong. RCA 21 -In. Color Kinescope AVAILABILITY of RCA's 21 -in color kine- scope tube to tv set manufacturers being an- nounced today (Monday) by B. Y. Smith, vice president and general manager, RCA Tube Di- vision. Tube face is 250 sq. inches, 22% more than that of any other manufacturer, according to Mr. Smith. Price is $175, same as that for the 15-in. tube. burgh tv situation, where only vhf station is DuMont's WDTV (TV), with two other vhf channels object of competition among eight applicants (see story page 35). RADIO-TV IN 1955 RADIO-TELEVISION Industry Commit- tee of RETMA looked into future Fri- day with "guesstimates" of 1955 sales of black-and-white, color and home as well as automobile radio sets at closing-day session of association meetings in Chi- cago. Meeting under Chairman H. J. Hoffman, committee gave these figures: Monochrome Receivers — high of 7.5 mil- lion, low of 4.75 million, average of 6.63 million; Color — high of 750,000, low of 50,000, average of 300,000; Home Sets — high of 10 million, low of 5 mil- lion, average of 6.9 million; Auto Sets — high of 4.5 million, low of 2.5 million, average of 3.8 million (see early story page 75). • BUSINESS BRIEFLY TWO GM ACCOUNTS • General Motors Corp. to sponsor Henry J. Taylor on NBC Radio, Mon., 8-8:15 p.m. (EST), effective Dec. 13. GM to celebrate 50 millionth auto manu- factured by company, sponsoring Ballad of Progress, special one-time broadcast on CBS Radio, Nov. 23, 9-9:15 p.m. (EST). Agency: Kudner Adv., N. Y. CARTER MOVES SPOT • Carter Products (Arrid, Rise) switching its radio and tv spot advertising budget from Sullivan, Stauffer, Col- well & Bayles, New York, to Ted Bates Inc. Latter agency always has handled part of Car- ter acount. SSC&B will continue to handle firm's radio and television network advertising. ALLIS-CHALMERS BUYS • Allis-Chalmers Mfg. Co. (farm equipment), Milwaukee, signs to sponsor NBC Radio's hour-long program of tribute to Prime Minister Sir Winston Churchill Nov. 28, 7-8 p.m. (EST). Agency: Bert S. Git- tins, Milwaukee. WESTERN UNION STARTS • Western Union Telegraph Co., N. Y., to begin alternate-week sponsorship of DuMont's Down You Go (Wed., 10-10:30 p.m. EST) Dec. 8 when program shifts origination point from Chicago to New York. Agency: Albert Frank-Guenther Law, N. Y. SKELLY TO BREWER • Skelly Oil Co., Kan- sas City, shifting account from Henri, Hurst & McDonald, Chicago, to Bruce B. Brewer, Kan- sas City, effective Jan. 1. Firm's broadcast media budget estimated at over $600,000, with bulk in radio. GREY APPOINTED • Chock Full O'Nuts (coffee), N. Y., names Grey Adv., N. Y., to handle its advertising, effective Dec. 13. Ad- vertising budget is about $1 million annually, most of it currently going into radio and tv. TRAVELER'S SPECIAL • Traveler's Insur- ance Co., Hartford, to sponsor "Voices and Events — 1954," special one-time tape recorded account of highlights of year, on NBC Radio Dec. 26, 6:30-7:30 p.m. EST. Agency: Young & Rubicam, N. Y. DuMont-Guild Films Talks On Merger Plan Continue DISCUSSIONS looking toward deal between DuMont Tv Network and Guild Films Co. under which Guild would take over DuMont pro- grams reportedly were very much alive Friday (see early story page 35). Meanwhile Ted Bergmann, DTN director, issued statement that neither "the disposition" nor "the abandonment" of network was contemplated. His statement made no reference to possible suspension of network operations. Mr. Bergmann alluded to published reports concerning "the permanence" of DuMont net- work, without identifying them. "It is true," he said, "that certain exploratory conversations have been held in the process of evaluation of the long-term future of four competing net- works in television. This study was undertaken because of the number of major cities through- out the country which contained less than the adequate complement of stations necessary to service four networks." CBS BUYS WSTV-TV AS PITTSBURGH OUTLET Broadcasting • Telecasting November 22, 1954 • Page 7 Month after month after month THE BOX SCORE* Month Top 15 Once- A-Week Shows Top 10 Multi- Weekly Shows April '54 May '54 June '54 July '54 Aug. '54 Sept. '54 7 out of 15 8 out of 15 9 out of 15 12 out of 15 11 out of 15 11 out of 15 4 out of 10 6 out of 10 6 out of 10 7 out of 10 7 out of 10 6 out of 10 Total 6 Mos. 58 out of 90 36 out of 60 It takes more than coverage to get your television message across. It takes viewers, too. In the great Atlanta market, Telepulse tells the story. For 6 consecutive months WAGA-TV led by nearly 2 to 1 the other two Atlanta stations combined — in top weekly shows and in top multi-weekly shows. Here is proof aplenty that your television dollar gets more viewers day in and day out, month in and month out, when you use WAGA-TV— Channel 5 — CBS-TV in Atlanta. Get the full story from our representatives. "Based on The Atlanta Telepulse, April-September, 1954 wada-tv CBS-TV in Atlanta Represented Nationally by the KATZ AGENCY, Inc. Tom Harker, V.P. and Nat'l Sales Director, 118 E. 57th St., New York 22 • Bob Wood, Midwest National Sales Manager, 230 N Michigan Ave., Chicago Page 8 November 22, 1954 Broadcasting Telecasting PEOPLE Networks, AFTRA in Accord On Pension, Welfare Plan ALMOST two months of negotiations were at virtual end Friday, following agreement of four television networks and American Federa- tion of Television & Radio Artists on industry- financed pension and welfare plan for tv per- formers, said to be first of its kind in enter- , tainment talent field. | Pension plan, which covers only tv although radio had also been included in original AFTRA demands, will be highlight of new two-year contract covering network radio and tv. Spokesmen for both industry and union confirmed that no other benefits will be written into new contract, terms of which have been substantially agreed upon. Pension and welfare plan will require em- ployers to contribute 5% of "gross compen- sation" due each artist, but talent will make no contribution. Assuming $50 million is spent annually for tv talent by advertising agencies and networks, pension and welfare plan would realize about %2Vz million per year. Overall AFTRA contract, when signed, will cover both tv and radio networks. Pension plan will cover tv networks and their local station operations in New York, Chicago and Los Angeles. AFTRA is reported to have about 10,000 members potentially eligible but it is not known how many will participate. Six trustees — three representing AFTRA and three representing management — will be named to administer plan, which is still subject to ratification by board of directors and mem- bership. It is slated to become effective on or after Nov. 15 this year. Radio portions of new contract, it was re- ported, will be "substantially the same" as in old pact, which expired Nov. 15. NARTB Intensifies Efforts In News Freedom Campaign DECISION to broaden its efforts for equal ac- cess of radio-tv at public hearings was made Friday by NARTB's Freedom of Information Committee, meeting at Ambassador Hotel, New York. Committee agreed to (1) take part in Amer- ican Bar Assn.'s projected conference with ra- dio-tv heads on revision of Canon 35 which bars broadcast media from courtrooms, (2) re- quest personal talks with Senate-House Rules Committees' chairmen on equal access at Con- gressional committee public hearings, (3) ask Radio-Tv News Directors Assn. to designate member to sit in with it at future sessions, and (4) urge broadcaster associations to set up counterpart committees at state level. WWCO Waterbury, Sold SALE of WWCO Waterbury, Conn., by co- owners Marinus Koster, William G. Wells and James H. Shoemaker for $75,000 to New Eng- land Broadcasting Corp., subject to FCC con- sent, reported Friday by Mr. Wells. New Eng- land is headed by Lawrence Brandon, New York City broker; Morris Bergreem, New York attorney, and Ivan R. Drechsler, Baltimore publishing executive. Sale arranged by Black- burn-Hamilton Co. at deadline KIDS' RESPONSE IN LESS than three weeks, contest for youngsters, conducted over WRCA-TV New York, attracted more than 120,000 entries, station spokesman reported Fri- day. Response was said to be "remark- able" because contest has been con- ducted on early-morning Kids Today show, featuring Herb Sheldon (Mon.- Fri., 6:45-7 a.m.). Contest, which in- volved writing letter on "What Thanks- giving Means to Me," ended last Friday. United Front in News Access Urged by RTNDA in Chicago RECONSTITUTION of its Freedom of Infor- mation Committee empowering chairman to represent group in liaison with NARTB, Amer- ican Bar Assn. and other organizations on cen- sorship fight adopted Friday by Radio-Tele- vision News Directors Assn. Committee report, under Chairman Charles Roeder, WCBM Baltimore, warned that free- dom of information is in "tenuous position" and foresaw united front in fight for equal news access. It cautioned that "warriors for free- doms in radio-television must be well armored both for the trying crises and for the outright clash." Russ Van Dyke, KRNT Des Moines, elected president for RTNDA in 1955, succeeding James Byron, WBAP Fort Worth. Other offi- cers: Paul White, KFMB San Diego, vice presi- dent (program); Harold Baker, WSM-TV Nash- ville, vice president (radio), and Charles Har- rison, WFIL Philadelphia, vice president (tele- vision). In talk prepared for luncheon delivery Satur- day, Dr. W. R. G. Baker, vice president of General Electric and general manager of RETMA Electronics Division, said new "elec- tronic tools" (recorders, video tape, portable tv cameras, small transmitters), will help speed flow of information to public. He doubted color tv will affect basic tv coverage any more than color has affected theatre newsreels, and felt radio-tv newscasting "has grown continually more mature." Fairmont Tv Control Sold SALE of 75% interest in ch. 35 WJPB-TV Fairmont, W. Va., by J. Patrick Beacom for $147,000 to Donn Baer announced Friday by Blackburn-Hamilton Co., subject to FCC con- sent. Mr. Baer is Cincinnati investor-public accountant. Mr. Beacom, owner WETZ New Martinsville, W. Va., and WBUT Butler, Pa., retains 25% share. UPCOMING Nov. 22: Tennessee Assn. of Broadcast- ers, Patten Hotel, Chattanooga. Nov. 22-24: Eastern Council, American Assn. of Advertising Agencies, Roose- velt Hotel, New York. Nov. 28: Communion breakfast. Catho- lic Apostolate — Radio, Television & Advertising, Waldorf-Astoria, New York. For other Upcomings see page 129 FRANK YAHNER, formerly with Biow Co. and Young & Rubicam, appointed vice presi- dent and account supervisor on Campbell Soup Co. (V-8, pork and beans) account. Mr. Yahner previously supervised advertising for Procter & Gamble's Joy and was senior account execu- tive at Y&R on Borden, Bristol-Myers and other accounts. DUANE M. WEISE, chief engineer, KOMU- TV Columbia, Mo., appointed to similar ca- pacity for WTTW (TV) Chicago, forthcoming educational tv outlet, assuming new duties Dec. 13. LEONARD H. LEVITT, sales manager, WTNJ Trenton, named sales director on Ted Steele Show on WOR-TV New York. Shopping Guide Publishers Get Canton Uhf Grant MORE local live programming, better studios and less concentration of control of mass media of communication are basic reasons cited Friday by FCC Examiner Fanney N. Litvin in 1 1 8-page initial decision recommend- ing grant of ch. 29 at Canton, Ohio, be made to Tri-Cities Telecasting Inc. Ruling, to estab- lish first local tv service, would deny competi- tive bids of Brush-Moore Newspapers Inc. (WHBC) and Stark Telecasting Corp. (partial common ownership with WCMW). Tri-Cities is headed by Norton Frank who with Mrs. Frank owns nearly 28% of appli- cant. They publish two area "shopping guide" newspapers. Because of Brush-Moore's ownership of only local daily papers and control of other papers in area plus WPAY Portsmouth, Ohio, exam- iner concluded firm must be "greatly disfa- vored" on mass media issue. She also criticized past operation of WCMW, citing failures to comply with various regulations on keeping logs, timely filing of ownership reports. KHJ Operates Despite Strike KHJ-AM-TV Hollywood was operating nor- mally on radio and about to be normal on tv, station said Friday, despite Thursday strike by IBEW technicians. Supervisory employes re- placed striking technicians, stagehands, lighting personnel, prop men and building engineers. IBEW claimed "100% backing" of local AFL Central Labor Council. Stations said other personnel were coming through picket lines. KNXT (TV) not affected, though it leases half of KHJ Vine St. building, station spokesmen said. ABC Hollywood Cutbacks CUTBACK of ABC Hollywood operation con- tinues [B«T, Nov. 8] with four more engineers from radio-tv pool discharged last week. Three large studios in network's Vine St. radio build- ing have been shut down since no ABC participation show presently originates from West Coast. "Many small Vine St. studios are still in use," according to network. Vitamin Corp. Buys Blair Group VITAMIN Corp. of America, Newark, sub- sidiary of Rexall Drug Co., Los Angeles, signs for John Blair & Co.'s new National Satura- tion Group plan for one year from Jan. 10, longest term for which plan has yet been sold. Agency, BBDO, Los Angeles. Sale handled by Carleton Coveny and Ted Johnson of Blair Los Angeles office. Broadcasting • Telecasting November 22, 1954 • Page 9 the week in brief IN THE WIND: GUILD FILMS MAY BUY DUMONT Out of deal may come first U. S. film network. . . . 35 AAAA EASTERN CONFERENCE MEETS IN NEW YORK Color tv will spotlight agenda as agencies meet .37 FAN MAGAZINES: THEY'VE TURNED TO TV New crop of periodicals is living off tv's stars. .43 FRANK STANTON ANALYZES TODAY'S JOURNALISM CBS president compares radio, tv, printed media 46 BAB VOTES $720,000 BUDGET FOR 1955 Radio promotion group elects Baudino board chairman FELLOWS WARNS OF NEWS CENSORSHIP NARTB president addresses RTNDA convention 64 66 NCAA'S FOOTBALL HOLD MAY BE BROKEN IN '55 Broadcasters, college officials foresee showdown .72 COMMISSION GRANTS FIRST VHF SATELLITE Texas permit broadens earlier uhf policy order 80 McCONNAUGHEY'S CHANCES GROWING SLIMMER 83rd Congress probably won't confirm FCC chairman THE ED LAMB HEARING DRAGS ON AND ON Broadcast Bureau brings up witness no. 18 86 U. S.-MEXICO AM TALKS CALLED 'ENCOURAGING' Most of discussion is about Mexico's secondary stations INDEPENDENTS SEEK ENTRY INTO CBC-TV MARKETS Canadian broadcasters fight government exclusivity 109 departments Advertisers & Agencies 37 At Deadline 7 Awards 92 Closed Circuit 5 Editorial 130 Education 96 Feature Section 41 Film 60 For the Record 114 Government 80 In Review 15 International 109 Lead Story 35 Manufacturing 106 Networks 103 On All Accounts 28 Open Mike 18 Our Respects 24 Personnel Relations 94 Professional Services . 97 Programs & Promotion 111 Program Services . 78 Stations 98 Trade Associations . 64 Broadcasting Publications Inc. Maury Long Vice President & General Manager Sol Taishoff President H. H. Tash Secretary B. T. Taishoff Treasurer THE NEWSWEEKLY OF RADIO AND TELEVISION Published Every Monday by Broadcasting Publications Inc. Executive and Publication Headquarters Broadcasting • Telecasting Bldg. 1735 DeSales St., N.W., Washington 6, D. C. Telephone: MEtropolitan 8-1022 EDITOR & PUBLISHER Sol Taishoff MANAGING EDITOR Edwin H. James SENIOR EDITORS Rufus Crater (New York), J. Frank Beatty, Bruce Robertson NEWS EDITOR Fred Fitzgerald SPECIAL PROJECTS EDITOR David Glickman ASSOCIATE EDITORS Earl B. Abrams, Lawrence Christopher ASSISTANT NEWS EDITOR: Don West ASSISTANT EDITOR: Harold Hopkins STAFF WRITERS: Ray Ahearn, Jonah Gitlitz, Louis Rosen- man, Peter Pence. EDITORIAL ASSISTANTS: Kathryn Ann Fisher, Eli Fritz, Joan Sheehan, Audrey Cappella. SECRETARY TO THE. PUBLISHER: Gladys L. Hall. BUSINESS VICE PRESIDENT & GENERAL MANAGER Maury Long SALES MANAGER Winfield R. Levi (New York) SOUTHERN SALES MANAGER: Ed Sellers PRODUCTION MANAGER: George L. Dant TRAFFIC MANAGER: Harry Stevens CLASSIFIED ADVERTISING: Wilson D. McCarthy Eleanor Schadi, M. Gwen Moore. AUDITOR-OFFICE MANAGER: Irving C Miller; ASSIST- ANT AUDITOR: Eunice Weston. ART-LAYOUT: Duane McKenna CIRCULATION & READERS' SERVICE MANAGER John P. Cosgrove Robert Deacon, Frank N. Gentile, Joel H. Sharleen Kelly, Jean McConnell, William BUREAUS NEW YORK 444 Madison Ave., Zone 22, PLaza 5-8335 Editorial SENIOR EDITOR: Rufus Crater AGENCY EDITOR: Florence Small ASS'T NEW YORK EDITOR: David W. Berlyn NEW YORK FEATURES EDITOR: Patricia Kielty Rocco Famighetti, Selma Gersten, Sally Creley. Business SALES MANAGER: Winfield R. Levi SALES SERVICE MANAGER: Eleanor R. Manning EASTERN SALES MANAGER: Kenneth Cowan Dorothy Munster CHICAGO 360 N. Michigan Ave., Zone 1, CEntral 6-4115 MIDWEST NEWS EDITOR: John Osbon MIDWEST SALES MANAGER: Warren W. Middleton Barbara Kolar Johnston, Phillips. HOLLYWOOD Taft Bldg., Hollywood & Vine, Zone 28, Hollywood 3-8181 WESTERN NEWS EDITOR: Leo Kovner TV FILM EDITOR: Marjorie Ann Thomas WESTERN SALES MANAGER: Wallace H. Engelhardt Toronto: 32 Colin Ave., Hudson 9-2694. James Montagnes. SUBSCRIPTION INFORMATION Annual subscription for 52 weekly issues: $7.00. Annual subscription including BROADCASTING Yearbook (53d issue): $9.00, or TELECASTING Yearbook (54th issue): $9.00. Annual subscription to BROADCASTING • TELE- CASTING, including 54 issues: $11.00. Add $1.00 per year for Canadian and foreign postage. Regular issues: 35c per copy; 53d and 54th issues: $3.00 per copy. ADDRESS CHANGE: Please send requests to Circulation Dept., BROADCASTING • TELECASTING, 1735 DeSales St., N.W., Washington 6, D. C. Give both old and new addresses, including postal zone numbers. Post office will not forward issues. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROAD- CASTING*— The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. *Reg. U. S. Potent Office Copyright 1954 by Broadcasting Publications Inc. \ * -y, ) \ » % . ■ ^Ti AC Til-' ' '-frs " J \i ^ vp~ BIRD LORE Few living things have better right to pessimism than the domesticated turkey, not to be confused with a Broadway flop or the Australian bustard. Yet, in sacrificing his carunculated head to man's appetite, the turkey achieves a moment of great- ness, with or without cranberry sauce, worthy of the most incorrigible optimist. Sartorially gaudy, with a taste in plumage completely lacking in re- straint, the male bird frequently forgets his tame status and struts with the crass abandon of his wild progenitors. Centuries before the turkey was discovered by Europeans in 1518, the Pueblo Indians of the Southwest used him, not as food, but to supply feathers for burnt offerings. These were plucked from the live bird and probably made him even wilder. In 1782 Benjamin Franklin urged Congress to use the turkey, unplucked, as a national emblem. Although the eagle claque won out, the turkey, without Franklin sponsorship, achieved doubtful distinction as a succulent symbol of Thanksgiving Day. Turkey raising is big business in WMT land. The young turkey is a hell of a lot of trouble to raise, but once out of the woods, so to speak, he pays off with cash-type money. The 1954 crop is kind of nervous and won't stand still for accurate counting, but it's around four million, which is a lot of white meat. WMT and WMT-TV Mail Address: Cedar Rapids CBS for Eastern Iowa National Reps: The Katz Agency Something different and exciting every week . . . to capture the most respon- sive audience in TV history! With Cantor alone, the show would be terrific! Add music, girls, dancers, starlets and guest stars like Brian Aherne, Don DeFore, Pat Crowley and many more, and the series is absolutely irresistible! Here indeed is a most magnificent triumph in TV entertainment! 4k MUSIC... all special arrangements by DAVID ROSE (of "Holiday for Strings" fame) '^2 HURRY! Capitalize on the Cantor name and fame NOW before your market is closed. ZIV TELEVISION In San Antonio, Te Express-News Stations S PUBLISHING CO., SAN ANTONIO, TEXAS! IN REVIEW ROBERT MONTGOMERY PRESENTS WELL NOW, it seems that the term co-exist- ence is much in the news these days and it might be time to raise the question whether tv and those broad, panoramic classics which have been appearing rather frequently on the na- tion's tv screens can co-exist. With Robert Montgomery's two-part telecast of The Hunchback of Notre Dame just com- pleted last week, it might not be amiss to ask whether the 17-in. or 21-in. tv screen is the proper vehicle for presenting the character- packed, action-packed, scene-packed classics of those who wrote in the grand manner (Shakespeare, Fielding, Dickens, Tolstoy, Ben- nett come to mind). Victor Hugo's Hunchback of Notre Dame is a huge, rambling story of dozens of characters in the rowdy, teeming, fetid Paris of the Middle Ages. Each character is delineated over dozens of pages and the tone of old Paris is communi- cated to the reader over dozens of chapters. How fared Mr. Montgomery in his presenta- tion of this classic? The telecast of the Hugo work was made in two parts, each running one hour and separated from each other by seven days. The essence of medieval Paris was distilled in five scenes (the square in front of Notre Dame, the court of the Provost of Paris, the inn of the beggars, the hovel in which the gypsy dancer and her poet lived, and the belfrey home of the bell-ringer). The characters were projected in short scenes with much of their background amplified by Mr. Montgomery's between-the-acts narration. Thus, the saga of Quasimodo — which in the novel is fleshed with the myriad details of great writing — seemed episodic and one-dimensional on the picture tube. That may be the limita- tion inherent in tv. It cannot paint the sweep- ing canvases of the great classics. The picture tube is not large enough; the time allotted not long enough. Viewing the Montgomery production as tele- vision, however, we would say it was tv of a very high order. Within the confines of the medium, Mr. Montgomery managed to tell the story of the misshapen bell-ringer with artistry and with some of the great compassion which is the soul of the Hugo book. Robert Ellenstein was splendid as the hunch- back. To one whose picture image of Quasi- modo is that of the late Lon Chaney, Mr. Ellen- stein's characterization implied a humaneness that overshadowed the physical grotesqueness of the portrayal. Bramwell Fletcher as Frollo, the archdeacon of Notre Dame, was successful in inducing an element of compassion to serve as a counter- point to the ugly brutality of the city, the mob and the nobles. Hurd Hatfield as Gringoire, the poet, grew in his part so that his portrayal of the physically weak but noble in sentiment versifier attained stature. We were somewhat disappointed in Esme- ralda, as played by Celia Lipton. Where was this wanton gypsy whose attractions so fatally inflamed her three suitors? Miss Lipton in her characterization seemed more bland than fiery. The other portrayals must be described as ade- quate. Staging, settings and camera work were more than adequate and in some scenes showed in- spired creativeness. There's no question that torture was an ac- cepted form of justice in those days. But, we were somewhat shaken at the showing of the use of the vise on Esmeralda, and for what seemed so long a period. Undoubtedly, any classic performed on tv is going to have an audience. Just the fact that it is a classic is bound to attract those who feel they must see it. It is good that in those which have been attempted the calibre has been high, regardless of medium shortcomings. Adapted from Victor Hugo's novel, "The Hunchback of Notre Dame," by Alvin Sa- pinsley. Production costs: Estimated at $40,000 per pro- gram Sponsors: S. C. Johnson & Son through Need- ham, Louis & Brorby (Part I); American To- bacco Co. through BBDO (Part H). Executive Producer: Robert Montgomery; Pro- duction Supervisor: Joseph W. Bailey; As- sistant: Hank Coleman; Director: Norman Felton. Scenery: Syrajala; Makeup: Robert O'Brado- vitch; Costumes: Jane Burroughs; Casting: Doris Sharp. Cast: Robert Ellenstein, Hurd Hatfield, Celia Lipton, Mary Sinclair, Scott Forbes, Tom Duggan, Bramwell Fletcher, Fred Worlock, James Milhollin. Origination: New York. THEY STAND ACCUSED THAT old standby in the realm of unrehearsed courtroom dramas, They Stand Accused, has been dusted off by the DuMont Television Net- work after a two-years' absence and revived with the acknowledged advantage of a com- mercial sponsor. The case aired on the Nov. 1 1 stanza involved an alienation of affections suit, in which an architect sued a woman, an intimate friend of his estranged wife, for attempting to break up his home. The uniqueness of this series lies in the fact that viewers are treated to a full-hour court- room trial during which no scripts are utilized, either by the principals, portrayed by profes- sional actors and actresses, or the attorneys, played by Chicago lawyers. The case is com- pletely ad libbed — the commercials are not. The revival of Accused has been achieved with only moderate success, due largely to uneven camera work, but that is not to say that the ingredients are not there. Also, in this particular case, the professional actors, notably Lee Phillips as the architect, were too articulate and their testimony too pat to ring true. Picturewise, the camera work might have been improved with better closeups of the prosecuting and defense attorneys trying their cases before the jury. When properly executed, there is nothing more dramatic and compelling. On the other hand, it was entirely adequate in closeups of the women in Mr. Lang's life as one after the other took the witness stand. The commercials, on behalf of Lanolin Plus lipstick, shampoo, skin cleanser and other products, were tastefully delivered throughout the hour. Production costs: $9,000. Sponsor: Consolidated Cosmetics Inc. (Lanolin Plus products) through Frank E. Duggan Adv., Chicago Network: DuMont Tv—Thurs., 7-8 p.m. CST Produced by: Leslie Urbach Associate Producer: Richard Von Albrecht Directed by: Sheldon Cooper Written by: William C. Wines Announcer: Jim Bannon Cast: A. Bradley Eben, Lee Phillips, Mina Kolb, Toni Gilman, Mary Staver, Matthews Stein- berg, Erritt Graham, Harry Christian Origination: Chicago CAPITAL FILM LABS, INC. Formerly McGeary-Smifh 1905 Fairview Ave., N.E., Washington 2, D.C. i. ' Broadcasting Telecasting November 22, 1954 • Page 15 BQ-1A TURNTABLE. For fine-groove 45's and 33 1/3 LP's (exclusively)— up to 12". Only 28" high, 20" wide, I6V2" deep, this studio- proved unit is your answer for a moderately priced turntable. Complete, with lightweight tone arm, filter, 1.0 mil pick-up, and cabinet. BQ-70F DELUXE, 3-SPEED TURNTABLE. Newest edition of RCA's famous 70-series transcrip- tion turntables. Photo shows installation of Universal Tone Arm for Vertical and Lateral standard groove transcriptions and a light- weight tone arm for 45 and 3314 fine-groove recordings. BC-4A AUDIO CONTROL. This new unit pre vides adequate control and switching for on studio, control booth, two turntables, ne work, 2 remotes, and tape recorder. Add itic of a second BC-4A doubles facilities, permit dual-channel operation. Ideal audio sub control for TV stations. Everything in Audi Pictured on these pages are just a few of the units — from the most complete line of professional audio equipment for AM, FM and Television. Application-engineered to fit every Broadcast audio pick-up and reproduction situation in the station, this comprehensive line includes. ..microphones and micro- phone accessories. ..turntables. ..tape recorders... am- plifiers... loudspeakers... custom-built equipment... plus hundreds of other audio items needed to meet each and every station requirement. RCA audio equipment is imaginatively designed to exceed present-day station requirements — competi- tively. It makes possible new techniques in program handling — offers a new basic approach to greater operation economy. Ask your RCA Broadcast Sales Representative for complete technical information. In Canada, write RCA Victor, Ltd., Montreal. BC-2B STUDIO CONSOLETTE. "Low-boy" console offers deluxe, operation-proved features usually found in custom-built equipment— but at a standard "package" price. Includes complete high-fidelity speech input provisions for 2 studios, announce booth, 2, turntables, 5 remotes, and network. BCM-1A AUXILIARY MIXER CONSOLE. For large AM and T studios. It triples the microphone inputs of the BC-2B— up to 1 1 microphones c'an be connected— 8 can be used simultaneously. Enables you to "block-build" as required. 2B PROFESSIONAL TAPE RECORDER (CONSOLE TYPE). BCS-1 1A MASTER SWITCHING CONSOLETTE. For broadcast stations requir- e as RT-11B and includes all the design features ing master switching facilities for three channels. Can be used for pre-set ie rack-mounted unit — but is ideal for use near master switching — up to 10 program sources. 'RCA Consolette or turntables in control rooms or ios where rack space is not available. BTC-1 B TRANSMITTER CONTROL CONSOLE. Handles all audio mixing and transmitter RT-11B PROFESSIONAL TAPE RECORDER FOR RACK switching for AM station operation. Add-a-unit design does away with obsolescence— MOUNTING. Designed for applications where precision enables you to add control turrets and desk sections as your station grows. timing and reliability are prime factors. RT-11B pro- vides push-button control, automatic tape lifters, quick starts and stops in 1/10 second, and easy cueing. OPEN MIKE ovar 9700 programs and spots in tfiQ past 22ygars . . exclusively for Kroger over WMC Memphis! That, my time buying friend, is a rather imposing record of a successful campaign — in anybody's league. Since 1932, the Kroger Company, through its agency, Ralph H. Jones Co., has run a heavy program and spot schedule in Memphis exclusively over WMC. It's an old Southern custom to listen to WMC. For more than 31 years, this pioneer station of the Mid-South has "keyed" its programs to the needs and wants of its great listening audience. Dick Voorhis or any Branham man will be glad to give you more details. WMC MEMPHIS NBC— 5,000 WATTS — 790 K. C. 300 KW Simultaneously Duplicating AM Schedule First TV Station in Memphis and the Mid-South Owned and Operated by The Commercial Appeal National representatives, The Branham Company mmmmmmmmmmmmmm* Page 18 • November 22, 1954 mmmMmmmmmmmmttwmm Forward Look EDITOR: ... I appreciate the production proofs i the On All Accounts sketch [B«T, Aug. 23 You guys are certainly doing a swell job wi B»T and I look forward to it every week. George F. Stanton Media Director Dancer-Fitzgerald-Sample Chicago I & P EDITOR: Thanks very much for the intelligent an perceptive review that you gave to my "Big Ba of Wax" . . . Shepherd Mead, Vice Preside Radio & Tv Copy Chief Benton & Bowles, New York Seasonal Sketch EDITOR: Our artist, loe Henderson, has come up wit a cartoon that we got a big kick out of here mi* \j rm LIFE • SUMMER ^^>^\ Mi"TV5«M»" km ^ \~-—j-ir\ w the office. [We] thought you may be able t use it. . . . R. Q. Glass Jr. Commercial Manager WFBC-TV Greenville, S. C. Dedication EDITOR: You recall that with great pomp and put licity, television about two weeks ago, ded cated itself to "Light." Well, last Saturda night, without any fanfare or a line by single commentator, I dedicated myself t television. Propped up in bed at the Brow Hotel in Louisville, I listened in succession t Name the Face, the Imogene Coca Show, th Jimmy Durante Show and the George Gobi Show. I did not squirm or squint, stick my fingei in my ears, hide my head under the cover turn off the commercials or go anywhere. Pun unadulterated attention. Possibly because I wa immobilized by two tablespoons of Elixir o Terpin Hydrate cum Codeine, as it says on th label. I would have continued through Watei front with Preston Foster, but the effects o the codeine started wearing off. I am confused, and skeptical and hopefu. Poor Imogene, I wanted to take her by th hand and lead her back to Cafe Society Down town where first I saw her and say "No v you're back among your friends. You don' have to worry any more about supporting fiv Broadcasting Telecastin /•"HS The Houston story you know by now: how it doubles every 10 years, how it's got a million people, how it's far and away the biggest city in the booming South. What maybe you don't know is this: That million has money . . . business is fine . . . the town's still reaching and stretching and sprawling out onto the prairies, buying, buying, buying. The picture's plain; the facts are famous. And full in the foreground of the picture is a rootin', tootin', shootin' cat, the mascot of Channel 13, KTRK-TV. He's a sure shot. Why so sure? — obvious: The ONLY prime time in Houston's on ABC's newest outlet, KTRK-TV, Channel 13, The Chronicle station. Availabilities are yours fast from BLAIR-TV or KTRK-TV. ^ The one thing we're not sure of is how long the availabili- ties will last. Seems every time a KTRK-TV salesman makes a call, the prospect turns into an advertiser with the word "SURE!" We love the word, but we thought you ought to know. THE CHRONICLE STATION, P. 0. BOX 12, HOUSTON 1, TEXAS HOUSTON CONSOLIDATED TELEVISION CO. General Mgr., Wi I lard E. Walbridge Commercial Mgr., Bill Bennett '1 ■ 14 Mm t « CHANNEL 13, BASIC ABC NATIONAL REPRESENTATIVES: BLAIR— TV, 150 E. 43rd St., New York 17, N. Y. JROADCASTING Telecasting November 22, 1954 • Page 19 Get that feeling of Euphoria* Have your films made in PEORIA (of all places!) by a c T I V u A sense o being -//fce getting1 Top TV Film Commercials at Very Low Cost I and . . Definitely "On-Time" Technical l0w|R Excellence COSTS Why Peoria? We planned it that way! We wanted to get away from "big city" overhead — and we did! Here our production costs are significantly lower, so that we can turn out beautifully executed film commercials at definitely lower prices. We offer unusually complete facilities for producing every type of commercial, including expert cameramen, top flight animators, sound and laboratory technicians, modern sound stages and equipment — even mobile units for location shooting. In addition, we have ready access to outstanding talent — vocal, instrumental and acting. We have the facilities, experience and the creative staff to guarantee high viewer-interest for your commercials — at the lowest cost. For your next commercials, may we suggest ideas and quote prices? OPEN MIKE writers, six producers and ten executives and agents. You're safe. We'll never let that time- space-Hopper machine find you, to start claw- ing up you and your lovely mink coat." For Jimmy Durante, I could only think of the old Orpheum circuit of the twenties where twice a year he'd be sharing top billing, or maybe the Ziegfield Follies. It was pathetic to see him being cut up into 20-second takes — a great guy watered down to mediocrity. George Gobel seemed more designed for the new medium of television. He's like the rest of us, intimidated by all salesmen, even vending machines. What I'm trying to say is television some- how has to free itself from the boring similarity of writer-producer patterns, designed to fit the clock and competition. Saturday night or Sunday afternoon should offer me the choice of the Orpheum, the sym- phony, a Burton Holmes travelog, a sports event or dancing party or a review of the news with a discussion of world affairs. Enough of one or the other to really entertain me, or make me think. But not all crammed into one pink pill with more vitamins than the system can possibly absorb within a limited time. I don't pretend to have a solution. But I am interested. R. L. Smith Beekman Tower Hotel New York City Jubilee's Triumph EDITOR: The validity of your highly critical review of Light's Diamond Jubilee in your Oct. 18th issue is questionable when reviewer is not astute enough to recognize sportscar in Air Force bit as Triumph TR2, not Jaguar. Realize my observation comes late but birth problems of our great new station puts normal prompt reading of Broadcasting • Telecasting a little behind. John P. Brophy, Program Director KUTV (TV) Salt Lake City, Utah Tv Bingo EDITOR: Found the feature on telephone Bingo quite interesting [B«T, Nov. 15]. Telephone Bingo is no newcomer to tv as you can see from the enclosed Video card. Video is a variation of Bingo originated by me early in 1950, when I first produced a program by that name oh WHEN (TV) Syracuse, N. Y. The show was highly successful and enjoyed a two-year run under the sponsorship of P & C Cooperative Family Foods . . . Ned Ryan CBS Television New York [EDITOR'S NOTE: The Video card's 25 spaces displayed pictures of familiar grocery products— Sunkist lemons, Blue Goose peas, Libby's peaches, etc. — instead of the customary numbers.] The Other Side EDITOR: Being on the other side of the Pacific, it makes for interesting study to see the trends in radio and television in the U. S. . . . I must commend your publishing house on your issue of the 1954 Broadcasting Yearbook. It was a colossal task handled magnificently. I am looking forward to the Telecasting Yearbook which no doubt is in one of the Adelaide post office's mailbags awaiting its destination. John Warwick Adelaide, South Australia 810 N. Sheridan Road • Peoria, Illinois • Phone: 5-7611 Page 20 • November 22, 1954 Broadcasting • Telecasting i There is a DIFFERENCE between Radio and Radio The astute users of radio today operate on a very clear prin- ciple. They tap radio's great opportunity . . . talking to people intimately and frequently ... by the surest and most economical means. They distinguish between run-of-the-mill radio stations and great radio stations. There can be a tremendous difference between two stations in the same market. A station's programming, management, public service and facilities make it mediocre or good or great. A great station amasses huge and responsive audiences, be- cause the character of its operation earns the confidence of its community. The radio stations we represent are great stations in impor- tant markets — stations whose character has earned them significant leadership. Their time is not cheap, but the solid values they deliver bring you the full economy of radio. We are always ready to discuss with you the application of great radio to your sales objectives. jll N m the HENRY I. CHRIST AL ca, inc. NEW YORK — BOSTON — CHICAGO — DETROIT — SAN FRANCISCO Representing Radio Stations Only WBAL Baltimore (NBC) The Hearst Corp. KFI Los Angeles (NBC) Earle C. Anthony Inc. WBEN Buffalo (CBS) Buffalo Evening News WHAS Louisville (CBS) Louisville Courier-Journal & Times WGAR Cleveland (CBS) Peoples Broadcasting Corp. % / WTMJ Milwaukee (NBC) Milwaukee Journal WJR Detroit (CBS) The Goodwill Station, Inc. WGY Schenectady (NBC) General Electric Company WTIC Hartford (NBC) Travelers Broadcasting Service Corp. Measure of a Great WSYR Syracuse (NBC) Herald-Journal & Post-Standard WDAF Kansas City (NBC) Kansas City Star Radio Station WTAG Worcester (CBS) Worcester Telegram-Gazette 'Ml ■ I*' Broadcasting • Telecasting November 22, 1954 • Page 21 Everybody loves a winner — and WILK is the most consistent winner in "Buy- Conscious" Northeastern Pennsylva- nia. These smart advertisers know that WILK gives them most for their advertising dollar. By staying with WILK, they're staying with a PROFITABLE schedule! For three consecutive years, WILK has carried exclu- sively for the ATLANTIC REFINING COMPANY their Baseball and Football broadcasts in Pennsylvania's 3rd market. They reach the people they want when they want 'em through the selling power of WILK. Last Spring Nestle's Instant Coffee took a saturation news package on WILK. That campaign was so suc- cessful that Nestle's Instant Coffee came back this Fall for another saturation buy including both News- casts and Weekend Sports Features. They supplement this extensive program with a regular spot schedule . . . and they get RESULTS! These advertisers are staying with the winning team. Join us — we've got the audience for you — a buying audience that stays with WILK. CALL or WRITE AVERY-KNODEL, INC. • NEW YORK • CHICAGO • LOS ANGELES • SAN FRANCISCO • ATLANTA • DALLAS An ABC Affiliate BOOKS TRIAL BY TELEVISION, by Michael Straight. The Beacon Press, Boston. 282 pp. $3.50. ANYONE who watched television's coverage of the Army-McCarthy hearings will want to read this book to compare his own reactions to what went on during those exciting 36 days in the Senate caucus room with those of the au- thor. Editor of the New Republic, Mr. Straight is admittedly opposed to Sen. McCarthy, his philosophy and his actions. He is also, how- ever, a good reporter and a colorful writer and his book is good reading whether or not the reader agrees with the author's conclusions. Robert Osborn's caricatures of the principal participants make pertinent illustrations for the text. BASIC TELEVISION, PRINCIPLES AND SERVICING, by Bernard Grob. McGraw- Hill Book Co., New York. 660 pp. $6. THIS is the second edition of a book which is described by its author, an instructor at RCA Institutes, as "a comprehensive course in tele- vision, including color television, for radio servicemen and technicians ... a suitable text for television courses that follow a course in radio fundamentals." The volume is pro- fusely illustrated with photographs, charts and diagrams. THE TELEVISION COMMERCIAL, by Harry Wayne McMahan. Hastings House, New York. 180 p. $5. THIS slender volume, subtitled "How to Cre- ate and Produce Effective Tv Advertising," seems likely to become the standard text for students in this field. The author, a veteran commercial producer-writer, now vice presi- dent in charge of tv commercials for McCann- Erickson, sets forth the basic principles of the art in simple, easy-to-understand language, pro- fusely illustrated by pertinent clips from actual tv commercials. Mr. McMahan's book is re- quired reading for the beginner in video ad- vertising and the experienced practitioner will find it interesting and informative. STAGING TV PROGRAMS AND COMMER- CIALS, by Robert J. Wade. Hastings House, New York. 232 pp. $6.50. IN his introduction, Mr. Wade describes his book as "a combination manual, scenic shop companion and 'how-to-do-it' guide . . . for those artists, technicians, incipient production facilities directors and general studio assistants who . . . are involved in tv staging and faced with the problems of planning and executing sets and accessories." Living up to that theme, the volume is practical and down-to-earth, avoiding generalizations and concentrating on the specific details the man-on-the-job needs to know. The hundreds of illustrations, in keep- ing with the text, range from overall views of network studios to details of hardware for tv scenery. The author, freelance set designer and tv art consultant, for nearly 10 years was art director of NBC-TV. TELEVISION 2ND EDITION. By V. K. Zworykin and G. A. Morton, John Wiley & Sons, New York-Chapman & Hall Ltd., London. 1,037 pp. $17.50. THIS is a complete revision of the original work published 14 years ago and reflects the many technological advances that have raised television to a major industry. Special fea- tures of this new edition are detailed discus- sions of color tv and a comprehensive study of industrial tv and other related topics. Special emphasis is placed on the two fundamental elements of the tv system — the camera tube and the kinescope. Page 22 • November 22, 1954 Broadcasting • Telecasting * WGY * WGY * WGY * WGY * WGY * WGY * WGY * >- o >- o >- o >- o >- o >- o >■ o >- o >- CD ........ . ..... . 1*1 -JAc,, GREAT RADIO STATION Measure of a Great Radio Station WGY A GENERAL ELECTRIC STATION ALBANY— TROY— SCHENECTADY— plus — 54 counties in New York and New England Represented nationally by Henry I. Christal Co., Inc. New York — Boston — Chicago — Detroit — San Francisco O -< o -< o o o -< o o -< o o Broadcasting • Telecasting November 22, 1954 • Page EVEN LIVERPOOL WATCHES WHIN The fog has lifted in Liverpool. There's nothing but sunshine in town, ever since WHEN-TV hove into port. Bobby or bobby-soxer, everyone in Liverpool is up to his ears in Channel 8 — and happy as all get-out about it. Liverpool, like 250 similar communities in upstate New York, is devoted to the "see." And the townspeople see more, enjoy more, live more and buy more since the day WHEN-TV first dropped anchor there. If your sales charts look sick, give your products a "see" voyage on WHEN-TV. ur thrilling, true life dramas . . . in documentary style. RALPH BELLAMY FOLLOW THAT >i n- MAN BAKER I'M HE LAW JdL_ Ralph Bellamy stars in 82 exciting films made expressly for TV . . . realistic, action- packed adventures that every member of the family will enjoy. 78 neatly produced 1 5 minute dramas, each with a surprise twist ending. Available first run in over 100 markets. George Raft as a metropolitan police officer in 26 hard-hitting films of drama and mystery. A top rating-getter in leading markets. no one... anywhere, can match MCA-TV's 12 top-rated film shows! a show for any product . . . any market . . . any budget! Here they are! 1 2 top-rated shows on film — proven audience getters! Made especially for TV, they run the gamut from comedy to mystery, adventure and melodrama — All prestige-builders for your product! These shows are available now, in many leading TV markets. Contact the MCA-TV Office nearest you today! 65 half-hour mystery and adventure films, starring Rod Cameron. In its third year of successful selling for sponsors. 1 3 half-hour films covering top college games of the previous week. Shipped to you each Monday during football season. Top-quality has become the trademark of this dramatic half-hour series featuring leading Hollywood stars. NEW YORK BEVERLY HILLS ATLANTA BOSTON CHICAGO CLEVELAND CINCINNATI DALLAS DETROIT SAN FRANCISCO SEATTLE ROANOKE NEW ORLEANS SALT LAKE CITY ST. LOUIS PHILADELPHIA TORONTO, CANADA don't "PICK BUND" IN SHREVEPORT! look at KWKH's HOOPERS! JAN. -FEB., 1954 — SHARE OF AUDIENCE There's no gamble to picking the big Shreveport radio value — it's KWKH, hands down. Latest Hoopers show how much the home folks love us — and Metropolitan Shreveport represents only about 15% of the fans in our total coverage! TIME KWKH STATION B STATION C STATION D STATION E MON. thru FRI. 8:00 A.M. - 12:00 Noon 38.1 19.5 6.2 16.0 19.5 MON. thru FRI. 12:00 Noon - 6:00 P.M. 44.3 21.2 9.2 6.1 19.4 SUN. thru SAT. EVE. 6:00 P.M. • 10:30 P.M. 54.6 11.2 8.5 24.0 look at KWKH'S SAMS AREA! KWKH delivers 22.3% more daytime homes than the four other Shreveport stations, combined! KWKH's cost-per-thousand- homes, however, is 46.4% less than that of the second Shreveport station ! KWKH A Shreveport Times Station I TEXAS SHREVEPORT, LOUISIANA 50,000 Watts • CBS Radio Trie Branham Co. Representatives Henry Clay General Manager Fred Watkins Commercial Manager TEXAS LOUISIANA ARKANSAS BROADCASTING TELECASTING November 22, 1954 Vol. 47, No. 21 IN THE WIND: GUILD FILMS MAY BUY DUMONT NETWORK If preliminary discussions, now in progress, lead to something con- crete, the present network structure would be dissolved with a film combine taking over. Meanwhile, DuMont and Westinghouse are getting closer in negotiations over WDTV (TV) Pittsburgh. More wheeling and dealing: Storer buys a Miami tv; CBS buys WCAN-TV plant, sells WOKY-TV property to Lou Poller. ACQUISITION of the DuMont Television Network's productions and its production fa- cilities by Guild Films Co. is under prelimi- nary discussion, B»T learned last week. If the contemplated arrangement were made, it would mean the dissolution of one of the four major tv networks and the emergence of a powerful new film combine, embracing both production and exhibition facilities. Guild would sell its filmed programs to national sponsors and exhibit them on the member stations of Vitapix Corp. Last month Guild and Vitapix entered into a cooperative pro- duction-distribution agreement [B*T, Oct. 25, Nov. 8]. As a corollary to the discussions with Guild for disposal of its network operations, DuMont reportedly was drawing near a decisive point in its negotiations with Westinghouse Broad- casting Co. over sale of DuMont's WDTV (TV) Pittsburgh. DuMont-Westinghouse con- versations have been in intermittent progress for some time. Last week the gap between DuMont's asking price and Westinghouse's offers was said to be narrowing, with the pos- sibility advanced that a sale might be closed at around $10 million. The DuMont-Guild and DuMont-Westing- house discussions were only two of a whole series of maneuvers among major television interests last week — maneuvers which seemed destined to lead to profound changes in the ownership pattern of U. S. television and in the relative positions of surviving tv networks. Many of these maneuvers were still in the skirmishing stage, but two of them reached conclusion. • Storer Broadcasting Co. filled its television portfolio by acquiring its seventh station, the maximum ownership allowed by the FCC rules. Storer closed its FCC-approved purchases of Empire Coil's tv properties — vhf WXEL (TV) Cleveland and uhf KPTV (TV) Portland, Ore. — and made a new deal to enter uhf in Miami through purchase of ch. 23 WFTL-TV Fort Lauderdale and of the CP for ch. 27 WMIE- TV Miami. A total of about $9 million was involved. (See story page 36.) • Confirming reports first published in B»T Nov. 8, CBS bought the physical plant of WCAN-TV, its present uhf affiliate in Mil- waukee, and sold to WCAN-TV's owners, Lou Poller and associates, the physical plant of uhf WOKY-TV for a net consideration of about $500,000. CBS bought WOKY-TV a month ago and, assuming FCC approval, will operate it on ch. 19 from the present WCAN- TV plant. Mr. Poller will operate WCAN-TV — probably as an independent — from the pres- ent WOKY-TV facilities. (See story page 37.) Although only the Storer and CBS-Mil- waukee deals got to the closing or contract signing stages last week, others — of even more significance to the television industry, its advertisers and its agencies — were known to be under consideration. In terms of station ownership and network structures, television was passing from its immediate post-freeze period of claim-staking to an evolutionary period in which original claims will be bought and sold in a struggle for dominance among networks and other multiple- station owners. In Pittsburgh last week, more clearly than in any other major U. S. city, were observable the vestiges of the claim-staking period and the portents of the period of claim-trading. Pittsburgh has one operating vhf station, DuMont's lucrative, pre-freeze WDTV. Two other vhf's are allocated there, but both have been tied up in competitive hearings. If Westinghouse were to buy the ch. 2 WDTV, Pittsburgh would emerge almost over- night from the claim-staking period into the period of economic struggle among the giants. A Westinghouse acquisition of ch. 2 in Pitts- burgh would remove Westinghouse from the current competition for Pittsburgh ch. 11. A merger of the two remaining applicants, WWSW and WJAS, would follow immediately, with a quick FCC grant to the merged organi- zation considered inevitable. It is known that a tentative arrangement between WWSW and WJAS has already been reached. Under it, WWSW would have operating control of the vhf facility. A merger with the attendant probability of an early grant of ch. 11 might precipitate a merger among the five applicants now seek- ing the third Pittsburgh vhf, ch. 4, it is believed, or, lacking merger of the five, some other solu- tion which would eliminate one or more of them and leave a coalition group to obtain a speeded grant. Thus the three Pittsburgh vhf allocations would be occupied, one affiliation for each major network — assuming DuMont makes a deal with Guild and CBS decides not to buy in the Pittsburgh area. It is in the ultimate dis- tribution of network affiliations and/or owner- ships in Pittsburgh that the struggle for power will be most evident. It is believed that Westinghouse has virtually assured itself of an NBC-TV affiliation in Pitts- burgh, whether it buys a station or obtains one by grant. In return for that assurance, Westing- house and NBC are understood to have dis- cussed exchanges of some Westinghouse and NBC properties, the final objective being to provide NBC-TV with five vhf's and two uhf s of its own and with an equal number of Westinghouse-owned, NBC-affiliated tv stations in 14 of the biggest markets in the country. Assuming Westinghouse gets NBC in Pitts- burgh, who gets CBS-TV? Maybe nobody. For several weeks CBS has been considering purchase, for a reported $3 million, of WSTV- TV Steubenville, Ohio, a ch. 9 station that throws a strong signal into Pittsburgh. If CBS WHERE WOULD DUMONT'S BILLINGS GO? The figures at left below are Publishers Information Bureau estimates of gross tv network billings, January-September, 1954. Figures at right show two possible re- distributions of DuMont's billings if Guild Films had taken over DuMont in that period. CBS NBC ABC DuMont Total $102,928,404 88,208,365 22,693,361 8,841,744- $222,671,874 CBS NBC 'ABC Guild $102,928,404 88,208,365 31,535,105? 8,841,744? Since CBS-TV and NBC-TV are practically sold out in all choice time periods, it can reasonably be expected that any new business benefits from a dissolution of DuMont could only supplant present billings with little variation in overall totals. Broadcasting • Telecasting November 22, 1954 • Page 35 WHEELING-DEALING MR. BERGMANN MR. KAUFMAN MR. BROWN THESE THREE had dinner together Thursday — and talked over the Guild - DuMont proposition. Mr. Bergmann is Du- Mont managing director; Mr. Kaufman is Guild president; Mr. Brown heads Vit- apix Corp. proceeds with that purchase, the grantees of ch. 4 and ch. 11 in Pittsburgh will be competing for an ABC-TV affiliation. One will lose. Plainly, the economic squeeze is on in Pitts- burgh. But it is also on all over the United States. The DuMont-Guild Films discussions of last week were a result of it. That the DuMont-Guild discussions were under way was reluctantly admitted by several sources close to them. A high DuMont official conceded that "preliminary" talks had been held, but he said that DuMont intended to stay in the network business. It was known that the proposal for Guild acquisition of DuMont productions and studio facilities first was explored last Tuesday at a New York luncheon attended by representatives of both sides. This was followed by a dinner meeting Thursday, attended by Ted Bergmann, direc- tor of the DuMont network; Reub Kaufman, president of Guild Films, and Kenyon Brown, KWFT-TV Wichita Falls, Tex., president of Vitapix Corp.; a financial expert of Allen B. DuMont Labs whose identity could not be learned, and at least one other. If DuMont were to sell its network produc- tions to Guild and its Pittsburgh station to Westinghouse, it would retain ownership of WABD (TV) New York and WTTG (TV) Washington, its other broadcast properties. Both would become members of Vitapix and hence would become eligible to participate in the Guild-Vitapix plan. Under that plan, which was approved last Oct. 30 by Vitapix stockholders, Guild handles production, sales, distribution, traffic and serv- ice functions; Vitapix handles station relations and time clearance. The expanded operation that would result from acquisition by Guild of DuMont proper- ties would not, in the legal sense, constitute a film network. As a practical matter, however, the organization would be in a business similar to networking without interconnection. Guild Films was organized two years ago. Recently it became a publicly-owned stock company. Vitapix was formed in October 1951 by tv stations as a cooperative means of obtaining film programs. Its member stations now num- ber more than 40, including some of the major properties in the country. The DuMont-Guild discussions last week fol- lowed a fruitless conclusion of earlier discus- sions concerning a possible deal between Du- Mont and ABC [B*T, Nov. 8]. In the discussions with ABC, DuMont was understood to have taken the position that at worst it was considering a suspension of net- work operations, in the hope that conditions would eventually become more favorable to the existence of four networks and that DuMont could then reopen for business. That DuMont was still reluctant to abandon networking altogether was evident last week as the Guild talks took up where those with ABC had foundered. Of the three other networks, ABC stands to gain the most from a DuMont suspension or dissolution. In the view of competent observers, the elimination of DuMont would relieve ABC of many station clearance problems which on occasion have made sales difficult and would put the network in a more advantageous posi- tion to compete with CBS-TV and NBC-TV. At present, DuMont and ABC block each other off in many station clearance situations. With one of them out of the way, the other would be able to work out much more impres- sive station lineups. The relative ability of the four networks to clear stations was summarized last May by DuMont's Mr. Bergmann when he testified be- fore the Senate Communications Subcommittee The Lion's Share of DuMont's Network Business Clorets and Pharmaceuticals Inc. — Rocky King Detective (Sun., 9-9:30 p.m.) Serutan — Life Begins at 80 (Sun., 9:30-10 p.m.) Miles Labs — Morgan Beatty and the News (Mon. thru Fri., 7:15-7:30 p.m.) Admiral Corp. — Life Is Worth Living (Tues., 8-8:30 p.m.) H. J. Heinz Co.— Studio 57 (Tues., 8:30-9 p.m.) Walter H. Johnson & Co. (candy) — Capt. Video (Thurs., 7-7:15 p.m.) Consolidated Cosmetics Inc. — They Stand Accused (Thurs., 8-9 p.m.) DuMont Labs — What's the Story? (Thurs., 9-9:30 p.m.) Pharmaceuticals Inc. — The Stranger (Fri., 9-9:30 p.m.) P. Lorillard and Lentheric — Chance of a Lifetime (Fri., 10-10:30 p.m.) in its investigation of uhf [B*T, May 24]. At that time, Mr. Bergmann said, NBC-TV was clearing 82 of the top 100 markets, using 20 uhfs of which 15 were in single or dual station markets. CBS-TV was clearing 76 markets, using 20 uhfs of which 14 were in single or dual station markets. ABC-TV was clearing 51, using 31 uhfs of which 17 were in single or dual station markets. DuMont was clearing 39, using 23 uhfs of which 12 were in single or dual station markets. At the same hearing, Dr. Allen B. DuMont, president of DuMont Labs, offered three plans designed to equalize the position of the four networks. While differing widely in detail, the three plans had the common objective of creat- ing comparable distribution of uhf affiliations among the networks. In his testimony, Dr. DuMont said that the continued existence of more than two networks hinged upon the success of uhf. STORER'S SEVENTH HARD on the heels of the $12 million closing of its purchases of Empire Coil Co. and its two tv stations and of WJW Cleveland, and the sale of its San Antonio radio-tv properties, Storer Broadcasting Co. last week moved to acquire its second uhf television station — in Miami, Fla. This would give Storer the maxi- mum of five vhf and two uhf tv outlets per- mitted under one ownership by the FCC. Purchase of WMIE-TV Inc., which holds a construction permit for ch. 27 in Miami, and the assets of WFTL-TV Fort Lauderdale, op- erating on ch. 23 there, was announced jointly by George B. Storer, president of Storer Broad- casting Co.; E. D. Rivers Sr., WMIE-TV Inc. owner and former governor of Georgia, and R. H. Gore, chairman of Gore Publishing Co. (Fort Lauderdale Daily News) and 79% owner of WFTL-TV. Storer is paying $35,410 for WMIE-TV's permit. This is understood to repay Gov. Rivers his "out of pocket" expenses. Storer is paying $300,000 for the WFTL-TV assets. Both transactions are subject to FCC approval. The plan calls for Storer to locate WMIE- TV's antenna on the Miami tv antenna "farm", northwest of the city, using WFTL-TV's ch. 23 instead of WMIE-TV's present ch. 27. Owners of WFTL-TV will then surrender their permit, it was understood. Noran E. Kersta, executive vice president and general manager of WFTL-TV and former NBC tv executive, will continue to operate the Storer-owned, Miami station, it was reported. Mr. Kersta is a 21% owner of WFTL-TV. WFTL-TV began operating May 5, 1953. It is affiliated with NBC and is represented by Weed Television. Last month, Mr. Kersta announced a $500,000 expansion program, call- ing for erection of a 1,000-ft. tower, increase of power to 250 kw by the end of this year, antenna adjustment for color tv, and a future increase in power to 1,000 kw [B*T, Oct. 4]. Last month, the FCC proposed to substitute ch. 39 for ch. 27 in Miami [B»T, Oct. 25]. This was done at the request of WFTL-TV in order to permit it to move its ch. 23 transmitter to the Miami antenna farm. The Storer pur- chase of both of the stations involved in the rule-making proceeding presages a recommen- dation that ch. 39 be assigned to Fort Lauder- dale instead of to Miami, it was understood. The joint announcement Thursday spoke of the two-way transaction as "in effect" a merger of WMIE-TV and WFTL-TV. It also said an order for a 50 kw RCA transmitter was being placed, contingent on FCC approval of the purchases. Mr. Storer said that an increase of transmitter power from the present 20 kw to 276 kw before Christmas was planned. Million watt power and 1,000-ft. antenna were planned as the next step, he said. Storer owns WGBS-AM-FM Miami, affili- ated with CBS. The Miami tv station will probably be given the WGBS-TV call. It was the FCC's refusal to accept WGBS's applica- tion for ch. 7 in Miami — on the ground that Storer already had the limit of five tv stations — that triggered Storer's appeal to the U. S. Court Page 36 • November 22, 1954 Broadcasting • Telecasting of Appeals in Washington against the Com- mission's right to set a specified maximum station ownership in its multiple ownership rules. The case was argued several weeks ago [B»T, Nov. 8]. Earlier last week, Storer consummated its purchase of Empire Coil Co., owner of ch. 8 WXEL (TV) Cleveland and ch. 27 KPTV (TV) Portland, Ore., for $8.5 million [B*T, Nov. 1], and of WJW-AM-FM Cleveland from William O'Neil for $330,000 less quick net assets, and the sale of its KGBS-AM-TV (now KENS- AM-TV) San Antonio to the Huntress-San Antonio Express interests for $3.5 million [B»T, Nov. 15]. The closings took place in Cleveland and involved payment of $8,611,229 in cashier's check to Herbert Mayer and wife, owners of i Empire Coil Co., plus the extinguishment of I a $713,964 obligation Empire Coil owed the Bankers Trust Co. Payment to Mr. O'Neil was in the form of $361,255 in cashier's check plus two notes in the amount of $25,000 each, bearing no inteie-;, one of which expires in one year, the other in two years. The sale of Storer's San Antonio properties to the former owner of KTSA-AM-FM was consummated with a $3,185,399 cashier's check with a $500,000 balance to be paid off in seven years, at 6%. George B. Storer Jr., vice president in charge of finance, represented Storer Broadcasting Co. at the closings. He was accompanied by John E. McCoy, company secretary, and Paul A. O'Bryan, of Dow, Lohnes & Albertson, Storer's Washington attorneys. In addition to the Miami, Cleveland and Portland stations, Storer now owns WJBK-AM- FM-TV Detroit, WSPD-AM-FM-TV Toledo, WAGA-AM-FM-TV Atlanta, WBRC-AM-TV Birmingham and WWVA-AM-FM Wheeling, W. Va. COLUMBIA'S FIRST U THE MILWAUKEE-CBS picture clarified this week with the filing of an application by the network for FCC approval of the $335,000 purchase of ch. 19 WOKY-TV Milwaukee from its present owners, Bartell Broadcasters Inc. [B*T, Oct. 25]. The application followed an agreement with Lou Poller and associates, owners of ch. 25 WCAN-TV Milwaukee, the present CBS-TV affiliate there, to exchange facilities. CBS will pay $786,000 for WCAN-TV's Schroeder Hotel rooftop tower, antenna and transmitter equip- ment, plus its Town Hotel studios, and will take over the WCAN-TV lease for a new studio building due to be completed Dec. 10. In ex- change, Mr. Poller's group will pay CBS $286,000 for WOKY-TV's facilities. This is a net price of $500,000 [B*T, Nov. 8]. How- ever, both stations will retain their present channels. Blackburn-Hamilton handled the transaction between WCAN-TV and CBS. For every month before April 22 that CBS disaffiliates, the network will pay Mr. Poller $30,000, the agreement provided. WCAN-TV's affiliation with CBS runs out April 22, follow- ing the normal six-month cancellation notice. WCAN-TV, operating with 234 kw, began Sept. 5, 1953. It is 612/3% owned by Mr. Poller, 33 1/3% by Cy Blumenthal and 5% by Alex Rosenman. Mr. Poller last week received FCC approval for the $187,500 sale of his WPWA Chester, Pa. (1590 kc with 1 kw) to Eastern Broadcasting Co., a subsidiary of Delaware River Ferry Co., which operates the Chester-Bridgeport, N. J., ferry [B»T, Oct. 25]. Major stockholder of the Ferry company is Louis Kapelski. Mr. Poller and his associates also own WCAN Milwaukee (1250 kc with 5 kw), and daytimer WARL Arlington, Va. (Washington, D. C, area), which broadcasts on 780 kc with 1 kw. WOKY-TV operates with 20 kw from the WEMP-FM Milwaukee tower. It began in October 1953. It is owned by Gerald A., Lee and David Bartell, who also own WOKY Mil- waukee (which is not involved in the transac- tions), WMTV (TV) Madison and WAPL Appleton, both Wisconsin. Most recent balance sheet showed that Bartell Broadcasters Inc. had total assets of $429,769 and liabilities of $329,735. The cost of the physical changeover of WOKY-TV to the WCAN-TV facilities was estimated by CBS to be about $379,350. It was announced that the new manager of CBS-owned WOKY-TV, when approved by the FCC, will be Edmund C. Bunker, general sales manager of CBS-owned KNXT (TV) Los Angeles. It is understood that WCAN-TV will con- tinue to use the Schroeder Hotel tower for its antenna. Purchase of the uhf WOKY-TV was CBS' first move in the direction of additional stations under the FCC's new multiple ownership pro- visions permitting the ownership of up to five vhf stations and two uhf stations. CBS recently disposed of its minority interests in WTOP-TV Washington to majority owner The Washington Post Co. (Washington Post & Times-Herald), and in WCCO-TV to Cowles Publishing Co. (Minneapolis Star and Tribune). It also has been reported negotiating for the purchase of ch. 9 WSTV-TV Steubenville, Ohio, covering the Pittsburgh market [B«T, Oct. 25 et seq.]. CBS now owns WCBS-TV New York, WBBM- TV Chicago and KNXT (TV) Los Angeles. ADVERTISERS & AGENCIES AAAA EASTERN MEET TO SPOTLIGHT COLOR Both CBS and NBC will give color tv presentations, includ- ing a color kinescope. Three- day meeting opens today in New York. PRESENTATIONS on color television — in- cluding the showing of a color kinescope — will be among highlights of the eastern annual conference of the American Assn. of Adver- tising Agencies which opens a three-day meet- ing at New York's Hotel Roosevelt today (Monday). NBC-TV will present this afternoon "the first large-scale showing of a color television kinescope," according to a network spokesman. In addition, Barry Wood, executive producer in charge of color television at NBC, will direct a "live" demonstration of the produc- tion elements involved in creation of a color tv program. CBS-TV will present, also this afternoon, a special color tv closed-circuit demonstration consisting of a sequence on color television commercials and a specially prepared color film, "A Visit to CBS Color Television." The conference agenda also includes a radio- tv panel today featuring Edgar Kobak, station owner, business consultant and Advertising Research Foundation president, who is slated to speak on "Radio: Very Much Alive in '55"; Rodney Erickson, vice president in charge of radio-tv account planning, Young & Rubicam, on "Around the Work with Script and Stop- watch," and John F. Devine, J. Walter Thomp- son Co., on "1955 Talent Union Problems and Predictions." Participants in a meeting on media Tuesday afternoon will include Adrian Murphy, presi- dent of CBS Radio, and Ted Bergmann, man- aging director of the DuMont Tv Network, as representatives of radio and television, re- spectively [B»T, Nov. 8]. Theme at the marketing session will be "The Role of Advertising Agencies in Today's Marketing Problems," Sidney W. Dean, vice chairman of McCann-Erickson's advisory com- mittee on plans and chairman of the marketing session of AAAA, reported Friday. In his announcement, Mr. Dean asserted that agencies must become full partners in client marketing problems, and pointed out that: "Marketing today has two jobs. They are to get the goods to the consumer and get the consumer to want the goods. Advertising agencies who have concentrated on only the second of these jobs must be prepared to raise their sights and to become full partners in client marketing problems. Mass communica- tions applied to promotion represents the most efficient way to lower selling costs. Today, advertising agencies are the principal available counsel for keeping mass selling in step with the technology of production." Ben Duffy's 35th MORE than 1,000 BBDO employes helped celebrate President Ben Duffy's 35th anniversary with the agency by presenting him with a 15-foot scroll signed by all BBDO employes depicting Mr. Duffy at the beginning of his ad- vertising career as an office boy on Nov. 1, 1919. The scroll was presented to Mr. Duffy by a junior BBDO employe disguised in Western Union attire. At the same time the agency's executive vice presidents, Charles H. Brower, J. Davis Danforth and Fred Manchee, broke into a song to the tune of "Oh, What a Beautiful Morning." Mortimer of General Foods Lauds Role of Advertising THE IMPORTANCE of advertising in helping to bring about the revolutions in the kitchen and on the farm which, through modern food processing and distribution methods, have freed the American housewife of much of the drudg- ery in feeding her family, was stressed Thurs- day by Charles G. Mortimer, president of General Foods Corp., in an address before the National Press Club of Washington. "Too often these days the validity of ex- penditures for advertising as part of food dis- tribution is questioned," Mr. Mortimer said. "Those who raise this question lose sight of Broadcasting • Telecasting November 22, 1954 • Page 37 ADVERTISERS & AGENCIES the fact that advertising, which is an economi- cal form of selling, is needed to bring product and market together — especially in these times of self-service food stores. "Technologists may perfect the product and the public may be subconsciously ready for it, but without advertising to create appetites and stimulate the conscious demand, the rapid growth of new products, with its accompanying benefits to farmers, processors and consumers, would not take place." $17.9 Million Budget Asked about his company's use of advertising media, Mr. Mortimer replied that despite what one might think, "tv and radio are a lesser part of our budget than newspapers and magazines." General Foods is nonetheless a heavy user of the broadcast media and in 1953 spent $6.8 million for radio network time and $11.1 mil- lion for tv network time, according to Pub- lishers Information Bureau data. This total of $17.9 million for radio-tv does not include the company's expenditures for spot radio and tv during 1953. PIB records the 1953 GF magazine adver- tising expenditures as $8.1 million and the ANPA Bureau of Advertising lists the company as spending $8.6 million for newspaper space — making a print total more than $1 million below the sum GF spent for time on the broad- cast networks. The national newspaper figure, however, does not include the large volume of cooperative advertising for General Foods prod- ucts placed at local rates by food retailers. Marlboro Account to Burnett PHILIP MORRIS & Co., New York, last week named Leo Burnett Co., Chicago, to handle its Marlboro cigarettes, with an estimated adver- tising budget of $1.5 million effective immedi- ately. The account will be serviced by the agency's Chicago office but the New York and Holly- wood offices will supplement primarily in tv production. Marlboro currently is being introduced as a popular-priced, filtered, long cigarette in four regions of the United States: Dallas-Fort Worth, Tex., Providence, R. I., Rochester, N. Y., and Denver. The cigarette account has been serviced by Cecil & Presbrey, which closes its doors on Dec. 31. Tv Sold Via Tv WHAT was said to be the first public telecast of an advertising agency's rec- ommendations to its client for the next six months' advertising plans, including the submission of two 15-minute films titled Fame complete with commer- cials, was made last Tuesday. The agency was BBDO, which submitted its presentation to the National Gypsum Co. in Buffalo through WBUF-TV, a uhf station on ch. 17 in Buffalo but which does not normally telecast during the day. Program went on the air at 11 a.m. and the studio telecast was available to any of the television homes in the Buffalo area which might have tuned to ch. 17 at the time. Melvin Baker, board chairman of the National Gypsum Co., and the manage- ment group including J. D. Elgin, direc- tor of advertising and sales promotion, witnessed the presentation in the direc- tors room at the company's Buffalo head- quarters. The company approved of the Fame series, which will be shown under National Gypsum sponsorship in 19 mar- kets beginning in February. Alcoa Renews 'See It Now'# Reiterates Program Policy ALUMINUM Co. of America, New York, re- newed See It Now Tuesdays on CBS-TV, ef- fective Nov. 23. Alcoa has underwritten the program since its inception in December 1951. "At no time during the course of the pro- gram has Alcoa had any control over the sub- ject matter to be presented on the program, nor the treatment of that material," the company said in announcing renewal. "Neither do any of the subjects presented by Mr. Murrow, or the treatment accorded the subjects by him necessarily reflect Alcoa's opinions. Alcoa's only participation in the preparation of any See It Now program has been to produce the commercial messages. . . ." Fuller, Smith & Ross, New York, is the Alcoa agency. TESTING to see how their products will look on color tv is done via closed-circuit at WTMJ-TV Milwaukee by these representatives of Swift & Co. and McCann-Erickson Inc., both Chicago. L to r: Harold Rorke, M-E account executive; Neale V. Bakke, sales manager, WTMJ-AM-TV; Margaret Raffles, M-E director of home economics; Martha Logan, Swift & Co., and Lois Mark, M-E radio-tv dept. MR. COHAN Page 38 November 22, 1954 Arnold Cohan to Head N.Y. Office of MM&N MUMM, Mullay & Nichols, Columbus, Ohio, effective Jan. 1, will open a New York office to be headed by Arnold Cohan, president of the Arnold Cohan Corp., New York agency, Michael H. Sloman, president of MM&N agency, announced last week. The Cohan company will cease functioning as an advertising agency Dec. 31 but will continue to operate in packaged television and radio and allied broad- casting activities. Mr. Cohan has been elected vice president and a member of the board of Mumm, Mullay & Nichols. He will be in charge of all television and radio for the agency. Mr. Cohan will continue to service the Gerald O. Kaye Assoc. account at the MM&N agency. Kaye Assoc. is the co-sponsor of Startime on ABC-TV. Schaefer, American Tobacco Buy Dodgers Radio-Tv in '55 F. & M. SCHAEFER BREWING CO. (Schaefer beer) and the American Tobacco Co. (Lucky Strike) again will share radio-tv sponsorship of the Brooklyn Dodgers baseball schedule for 1955, it was announced last week. WOR-TV New York will telecast the games for the sixth full season, according to Gordon Gray, general manager of the station. It was understood that WOR-TV this year will re- ceive $175,000 for the games. In radio, WMGM New York again will broadcast the games, Arthur M. Tolchin, the station's director said, with the sponsors shar- ing commercial time equally. Mr. Tolchin also said renewals for Warm-up Time and Sports Extra, which are programmed on WMGM be- fore and after each game, respectively, are run- ning ahead of the past year with a "complete sellout" near. IBC Decision Could Alter All Sports Radio-Tv — Barnes DECISION in the pending International Boxing Club case, argued before the U. S. Supreme Court last fortnight, may be of great import- ance to the radio-tv industry, Judge Stanley N. Barnes, Assistant U. S. Attorney General in charge of Anti-Trust Division, stated in KNXT (TV) Hollywood newsreel interview last week. Following an address to the Los Angeles Bar Assn., Judge Barnes made the newsreel record- ing, stating: "If the Supreme Court reverses the position it took in the original baseball ruling (that baseball is a sport, not a busi- ness), the Anti-Trust Division will be extremely interested in present arrangements for broad- casting and telecasting baseball, football, wrestling and boxing." He pointed out that the question of whether other sports fall within the exemption from anti-trust laws previously granted baseball con- stitutes a problem in Sherman Law enforce- ment. "The original baseball decision was granted many years ago, before broadcasting and telecasting of sports events," he said. "Today, in certain sports, revenue received from Broadcasting • Telecasting WEINTRAUB broadcasting and telecasting often exceeds actual gate." At a previous news conference, Judge Barnes reportedly made the statement that in the box- ing case, if the Supreme Court rules boxing is a business, it will fall under Sherman Anti-Trust Law provisions and thus the National Collegi- ate Athletic Assn. will probably have trouble preventing colleges from selling broadcasting rights (o anyone. At present, "boxing, theatricals, football . . . everything is trying to shove into the baseball type classification now," Judge Barnes said. W. H. Weintraub to Become Agency's Board Chairman WILLIAM H. WEINTRAUB, president, will become chairman of the board of the William H. Weintraub & Co., New York, effective Jan. 3, it was announced last week. Also on that date a new slate of of- ficers will be in ef- fect: Elkin Kaufman, executive vice presi- dent, will be presi- dent of the agency; John D. Scheuer, vice president, treas- urer and general manager, becomes senior vice president; Norman B. Norman, vice president and account supervisor, becomes executive vice president; Eugene H. Kummel, vice presi- dent, becomes vice president and secretary; B. David Kaplan becomes vice president and treas- urer; John Morris, vice president and director of marketing, and Kay Daly, vice president and fashion director. Messrs. Norman, Kum- mel and Kaplan have been elected to the board of directors. William Jensen, account executive, also has been elected a vice president, effective Jan. 3. Arthur Cobb, DCS&S Founder, Dies at 64 After Long Illness ARTHUR COBB JR., 64, founder of Doherty, Clifford, Steers & Shenfield, New York, and retired secretary-treasurer of the agency, died Nov. 12 at his home in Bronxville, N. Y., after a lengthy illness. Mr. Cobb was first associated with BBDO and later with Pedlar & Ryan. In 1944 he joined in forming Doherty, Clifford, Steers & Shenfield, remaining as one of its officers until his retirement. He was past chairman of the finance committee of the American Assn. of Advertising Agencies. Surviving are his wife, Edith Lyford Cobb, and a son, H. Lyford Cobb. Avco Buys on NBC Radio AVCO MFG. Corp., Crosley Div., Cincinnati, has purchased a total of 16 participations on NBC Radio, including eight on Friday With Garroway (Fri., 8:30-10 p.m. EST) and four on Great Gildersleeve (Sun-Thurs., 10:15-10:30 p.m. EST), Nov. 29 through Dec. 10, and four participations on Fibber McGee and Molly (Sun.-Thurs., 10-10:15 p.m. EST) for the Jan. 17-28 period. The company also will sponsor four news shows featuring Richard Harkness (Mon.-Fri., 9-9:05 p.m. EST) during the Nov. 29-Dec. 10 and Jan. 17-28 periods. Agency is BBDO, New York. Toigo Named Exec. V.P., Will Head Biow Planning JOHN TOIGO, vice president, has been ap- pointed executive vice president of the Biow Co., responsible for all creative work, F. Ken- neth Beirn, president, announced last week. Mr. Toigo will head a new plans group to consist of all copy groups and department heads on the creative side, working with ac- count representatives for preparation of all plans and campaigns of the agency, which after Jan. 1 will be known as Biow-Beirn-Toigo. Robert Bragarnich, vice president, has been appointed a senior vice president of the agency, Mr. Beirn also announced. Keck to NL&B; Shaw Succeeds JOHN (SCOTTY) KECK, vice president and radio-tv diiector of Henri, Hurst & McDonald, has joined the radio-tv department of Need- ham, Louis & Brorby. He will work with James Cominos, agency's radio-tv director. James T. Shaw, account executive at H H & M, has been appointed successor to Mr. Keck, who had been with the agency since January 1950. Mr. Shaw has been with the agency for five years. LATEST RATINGS TRENDEX Nov. 1-7 1. Jackie Gleason (CBS-TV) 40.3 2. You Bet Your Life (NBC-TV) 36.1 3. - Medic (NBC-TV) 35.1 4. Dragnet (NBC-TV) 34.8 5. Toast of the Town (CBS-TV) 33.2 6. I've Got a Secret (CBS-TV) 32.4 7. Berle-Buick Show (NBC-TV) 30.4 8. Disneyland (ABC-TV) 30.3 9. What's My Line (CBS-TV) 30.2 10. This Is Your Life (NBC-TV) 30.2 1 NOTE : SPECIAL EVENT, Eisenhower-Nixon, Mon., Nov. 1, 9-9:30 p.m. Rating: 29.0.] Two Weeks Ending Oct. 9 (Radio) Homes Ran'c Program (000) Evening, Once-A-Week (Average for All Programs) (1,166) 1 People Are Funny (NBC) 2,752 2 Lux Radio Theater (NBC) 2,705 3 Amos 'N Andy (CBS) 2,566 4 Dragnet (NBC) 2,472 5 People are Funny (CBS) 2,379 6 Gunsmoke (Mon.) (CBS) 2,379 7 Jack Benny Show (CBS) 2,286 8 You Bet Your Life (NBC) 2,006 9 Bergen & McCarthy (CBS ) 2,006 10 Our Miss Brooks (8:00) (CBS) 1,959 Eveni ng, Multi-Weekly (Average for All Programs) (1,539) 1 One Man's Family (NBC) 1,726 2 Amos 'N Andy (CBS) 1,633 3 News of the World (NBC) 1,493 Weekday (Average for All Programs (1,539) 1 World Series (MBS) 5,831 2 This is Nora Drake (B. Myers) (CBS) 2,286 3 Stella Dallas (Toni) (NBC) 2,239 4 Ma Perkins (CBS) 2,239 5 Road of Life (CBS) 2,192 6 Helen Trent (Amer. Home) (CBS) 2,192 7 Young Widder Brown (Sterling) (NBC) 2,146 8 Our Gal, Sunday (Amer. Home) (CBS) 2,146 9 Stella Dallas (Sterling) (NBC) 2,146 10 Guiding Light (CBS) 2,146 Day, Sunday (Average for All Programs) (513) 1 Lome Greene (MBS) 1,073 2 Sunday Gatherin' (CBS) 1,026 3 Galen Drake (Gen. Foods) (CBS) 933 Day, Saturday (Average for All Programs) (1,120) 1 World Series (MBS) 6,764 2 World Series Roundup (MBS) 1,866 3 City Hospital (CBS) 1,633 Sat. Viewing Highest SATURDAY leads the rest of the week in daily tv viewing potential, according to a survey made by Nielsen Television Index for July and August. The study showed that average U. S. tv viewing was 3 hours and 37 minutes of television fare per day on weekdays, 3 hours and 29 minutes on Sunday and 4 hours on Satur- day. Nielsen reported that this pattern follows closely that of winter months. The first NTI rating report for the new season reveals that the average eve- ning tv show is reaching a half million more homes this fall than last. The re- port states that a once-a-week evening show is seen in some 5,638,000 homes as compared to 5,150,000 for the same period last year. Reticence to Buy Color Sets Indicated in L. A. Tele-Census WHILE nearly 30% of respondents in the 12th semi-annual Tele-Census survey indicated they had a stronger desire for a color tv set in their homes than last year, another 60% stated they were not interested in purchasing color video. Survey is conducted by Los An- geles educator Hal Evry as an impartial study of tv's impact on living habits. However, in another question on why they would rather have tv today than a year ago, 27.5% gave "more color programs" as an an- swer while another 20.6% stated "color is more enjoyable." Survey, which tests opinions of 2500 set owners in 16 economic districts in greater Los Angeles, showed nearly 40% watched tv one hour or less (daily), 30% approximately two hours and 30% three hours or more. Almost 60% admitted an "occasional" con- flict on program choice, while 33.5% "seldom" and 6.5% "often" have such conflicts. A series of questions on subscription tv in- dicated nearly 60% would pay $1 a program for first quality movies on their sets. Though the novelty of video has worn off, a majority of 42.8% nevertheless found pro- gramming more interesting than previously, 17.5% less interesting and 39.7% the same as when the set was purchased. Tea Council Promotes Two APPOINTMENT of Gerard L. Brant, promo- tion director of the Tea Council of the U.S.A., to the newly-created position of assistant execu- tive director of the organization was announced last week by Anthony Hyde, executive director. Mr. Hyde also announced that John M. BRANT MR. ANDERSON Copyright 1954 by A. C. Nielsen Co. Anderson, assistant director of promotion for the Tea Council, has been promoted to the post vacated by Mr. Brant. Broadcasting • Telecasting November 22, 1954 • Page 39 ADVERTISERS & AGENCIES Selling Insurance the Singing Way SPOT JINGLES on radio are selling insur- ance policies to the surprise and delight of the usually staid and conservative Farm Bureau Insurance Companies of Columbus, Ohio. To break away from the standard form of insurance advertising was considered a calculated risk. But the advertising agency, Ben Sackheim Inc., New York, intrigued with the idea of a singing commercial, de- cided to use it for the new Farm Bureau Health and Accident Insurance Plan as a trial balloon. The agency assigned Phil Davis Musical Enterprises to help work out a new musical campaign. "What we were interested in," Lincoln Diamant, radio-tv director at Ben Sackheim Inc., told B«T, "was the right kind of sing- ing commercial to promote the new health and accident policy — a fresh approach that would appeal to the young married through middle-aged group — one that would cover important sales points including accident, sickness and death benefits without being offensive or flip — maintain the prestige and reputation of the company and, above all, stress the importance of taking immediate action." The agency, working with the staff of Phil Davis Musical Enterprises, soon found the answer in a cheerful tune fancifully sung by a young housewife, a very secure policy holder. The lyrics cite the security and financial benefits under the Farm Bu- reau plan. The commercials, with a 10-second in- surance agent hitchhike, are placed by the agents themselves on their local stations. So many requests for the pressing have come into the agency and so many orders to the agents that the success of the "trial balloon" is assured. SPOT jingles are discussed by Lincoln Diamant, account executive, Ben Sack- heim Inc., with Phil Davis (I), Phil Davis Musical Enterprises, and Nimo Paul (at piano), executive vice president and treasurer of the Davis firm. The stations which carried the commercial first were those of People's Broadcasting Corp., a Farm Bureau subsidiary: WGAR Cleveland, WRFD Columbus, WTTM Tren- ton and WMMN Fairmont, W. Va. The commercial is now being placed on a large group of other stations throughout north- eastern and midwestern United States, the territory serviced by the Farm Bureau In- surance Companies. As a result of the success of the radio test campaign on the specific type of policy sold by musical commercials, the Ben Sack- heim agency has now commissioned Phil Davis Musical Enterprises to develop a new series of "Farm Bureau Ballads" for all lines of insurance carried by Farm Bureau. Election Survey Shows Radio's Drawing Power HIGH AUDIENCE appeal of radio in covering news events is pointed up in a survey conducted for WOR New York by The Pulse Inc. on the listening and viewing habits of adults in the New York metropolitan area on election night. The study, conducted among 1,000 New Yorkers on Nov. 3 (the day after elections), shows that 5,681,750 people used radio to keep apace with the election returns, according to The Pulse. A breakdown provided by The Pulse disclosed that 18.7% heard returns on radio only; 27.6% viewed results on tv only; 36.9% did a combination of listening and view- ing, and a total of 55.6% of all adults listened to the returns on radio during the course of the evening. According to WOR, the study showed that among those who listened to the returns on radio, WOR was "the favorite station." Oil Companies Buy Opera TEXAS Co. and McColl-Frontenac Oil Co. have signed to sponsor Saturday afternoon broadcasts of the Metropolitan Opera, start- ing Dec. 4. ABC Radio will carry the broad- casts in the U. S. for Texas Co., while in Canada the programs will be heard via CBC Radio with McColl-Frontenac as sponsor. Metropolitan Opera broadcasts for the 1954- 55 season, consisting of one evening and 17 afternoon performances, will mark the 15th consecutive year they have been on the air. Milton Cross again will narrate and William Marshall of ABC will direct the series. CTPN Show Grossing $750,000 ANNUAL gross billing of Columbia Tv Pa- cific Network's Panorama Pacific program has reached $750,000, Edward C. Bunker, CTPN general sales manager, announced in connec- tion with the show's first anniversary Nov. 16. The daily, two-hour, early morning show originates at KNXT (TV) Hollywood and is carried by KFMB-TV San Diego and KPIX (TV) San Francisco. During October business averaged 27 regional spots, 20 local spots and 37 10- to 20-second station break announce- ments weekly, for $15,000 average weekly gross. Roto Broil in Tv Spot Drive ROTO BROIL Corp., New York, last Thurs- day launched a television saturation spot an- nouncement campaign, using station breaks and 10-second identifications in all major mar- kets. Agency is Products Services of New York. 'FACTuary' Network Report Lists Food Advertisers First FOOD and food products companies led all other categories of advertisers in sponsoring radio and television network programs during October, according to the current issue of The FACTuary, published by Executive Radio-TV Service, Larchmont, N. Y. In television, The FACTuary showed that a total of 33 food and food products advertisers had regularly-scheduled network programs', followed by home furnishings and product advertisers, 28 sponsors, and automobiles and accessories firms, 18 sponsors. Food and food products firms led among net- work radio sponsors with a total of 25, accord- ing to The FACTuary. In second place was( religious groups with 13 sponsors, followed by drug and drug product companies, 12. A breakdown provided in the current issue of The FACTuary shows that in October 1954 there were 183 sponsors of network television shows and 119 sponsors of network radio pro- grams. Cough Drops on Radio-Tv AN EXTENSIVE radio-tv campaign is being used by Maryland Pharmaceutical Co. to in- troduce a new product, Rem Cough Drops. Most of the radio effort will be directed into network except for one independent station — WITH Baltimore. The product is being mar- keted through the Reson Sales Corp., handled by the Nyburg Advertising Agency of Balti- more. Maryland Pharmaceutical has used ra- dio for many years for its products, Rem and Rel. Nielsen Adds Subscribers ADDITION of station and advertiser subscrib- ers to its local area radio-tv audience measure- ment reports was announced Tuesday by A. C. Nielsen Co., Chicago. Stations purchasing Nielsen Station Index service are WCAU-AM-TV and KYW Phila- delphia; KFI, KABC-TV, KCOP (TV), KLAC, KMPC and KNX Los Angeles; WBBM Chi- cago; KMOX St. Louis, and KOMO-AM-TV Seattle. Procter & Gamble and Carter Products are the new advertiser clients. New High for Cathodes SALES of cathode ray picture tubes for tv sets by manufacturers set a new monthly record in September, totaling 1,149,791 tubes com- pared to 855,191 sold in August, according to Radio-Electronics-Tv Mfrs. Assn. Nine- month sales totaled 6,476,566 tubes compared to 7,552,862 a year ago. RETMA reported sales of receiving tubes totaled 40,996,063 units in September compared to 35,167,272 in August. Nine-month sales of receiving tubes were 266,050,907 tubes compared to 347,152,- 450 a year ago. Direct Mail Shows Gain ESTIMATED dollar volume of direct mail advertising used by American business in Sep- tember was $108,698,520, according to figures released by Direct Mail Advertising Assn. This represents a gain of 8.59% over the amount spent in the same month in 1953. Increase of 6.77% was reported in sales vol- ; ume for first nine months of 1954 compared to same period last year. (A&A continues on page 59) Page 40 • November 22, 1954 Broadcasting • Telecasting Morning Radio is UP in IOWA UP on WHO ! JL HE chart — taken from the 1954 Iowa Radio-Television Audience Survey — tells the story. The two top lines show morning radio listening in 1954 as compared with 1953 — UP for all stations in Iowa. The two lower lines are for WHO alone — UP for 1954, over '53 — and we hope you'll note that, at certain times, WHO alone accounts for as much as 45% of all the radio listening in the State! The complete 1954 Survey will be out very soon, now. Write for an early copy — or ask Free & Peters ! PERCENT OF HOMES TUNED IN, MORNINGS - 1953 VS. 1954 WHO for Iowa Plus! Des Moines .... 50,000 Watts Col. B. J. Palmer, President P. A. Loyet, Resident Manager FREE & PETERS, INC., National Representatives IN INLAND CALIFORNIA (AND WESTERN NEVADA) veuveks more for the monev These five inland radio stations, purchased as a unit, give you more listeners than any competitive combination of local stations . . . and in Inland California more listeners than the 2 leading San Francisco stations and the 3 leading Los Angeles stations com- bined . . . and at the lowest cost per thousand! (SAMS and SR&D) Ringed by mountains, this self-contained inland market is 90 miles from San Francisco and 113 miles from Los Angeles. The Beeline taps a net effective buying income of almost 4 billion dollars. (Sales Management's 1953 Copyrighted Survey) WCLATCtiY BROADCASTING COMPANY SACRAMENTO, CALIFORNIA • Paul H. Raymer Co., National Representative Page 42 • November 22, 1954 Broadcasting • Telecasting FAN MAGAZINES USED TO FEED OFF MOVIES; NOW THEY'RE GORGING ON TV NY frequenter of newsstands must have oticed in recent years a new crop of peri- dicals. These are the fan magazines which eed off that newest and rising art, television. These are read by people, mostly female, vhose daily chores consist of going to an ffice or a factory and whose most bewitch- g evenings are the weekly Saturday dates ith the boy friend. Such lacklusters have always had an avidity for the famous and he glamorous. The spate of movie fan agazines is the best indication of that. The new tv fan magazines are aimed at his same audience. They lure the glamor- ess with words and pictures about the en- icing, tempting, captivating, enchanting personages of studio, microphone and amera. Radio never had it like this. The transition from Hollywood to tv has ot been difficult. After all, the ingredients re the same, whether the subject is a Holly- wood film star or a New York tv star. In many cases they are the same person. The recipe for a fan magazine calls for several personality stories, some cheesecake, some- thing about a rising young juvenile, and a vast amount of articles about programs, pro- ducers, directors, and backstage gossip. It's the fact that the gossip — which would pass as just that on any six-party line in rural Vermont — is backstage (or a reason- able facsimile thereof) that makes for the reader's titillation. She is a part of that world — while she reads the magazine. Today, a well-filled newstand has an entire row of its periodical rack filled with flashy covers containing television in the title some- where. Some of the better known are: TV, TV Album, TV Annual, TV Fan, TV-Movie Screen, TV Stage, TV Boxing, TV Spotlight, TV Girls & Gags, TV Fun, TV Views, TV Weekly, TV Yearbook, TV Head- line, TV Life, TV Movie-Starland, TV People, TV Radio Mirror, TV Revue, TV Star Parade, TV World, Movie & Television Magazine. Above and beyond these purveyors of tv lure is one weekly publication which has proved the pulling power of the sight and sound medium. This is TV Guide, now sold in a quantity undreamed of a few short years ago, and which has a potential circula- tion double, triple and possibly ten-fold that of today. So heady is this future potential for the tv program listing type of periodical that the second such publication is due to appear early in 1955. This is to be TV Program Week, to be published by no less than the Curtis Circulation Co., a subsidiary of the Philadelphia publishing giant {Saturday By Earl B. Abrams Evening Post, Ladies' Home Journal, Coun- try Gentleman, Holiday). TV Guide and the projected TV Program Week are built on a backbone of solid in- formation— program listings which readers can actually use. While they also contain a few fan-type articles, they are usually somewhat more restrained than those ap- pearing in the straight fan publications. Take, as an example of the regulation fan book, the January 1955 issue of TV People (published, incidentally, in October 1954). TV People, Vol. 2, No. 5, sells for 25 cents and is published by the Non-Pareil Publish- ing Corp., 655 Madison Ave., New York City. Martin Goodnm is the publisher, Monroe Froelich Jr. is the business man- ager, and Bessie Little is the editor. Non-Pareil is part of the Atlas group, which also publishes TV World, Filmland, Movie World, Screen, Screen Stars and Movie Annual. The January 1955 issue of TV People is chockfull of tv personalities. There are pieces on Julius LaRosa ('"Has the Kid Made Good"), Doug Edwards ("Suburban (Continued on page 50) starporadf Stage TVWOnQ Broadcasting • Telecasting November 22, 1954 • Page 43 In more and more client-agency huddles, decision- makers are ON Super Anahist and its agency, Ted Bates & Company are sold on Spot as a basic advertising medium! If your product has peak selling periods, like Super Anahist, Spot broadcasting should be your medium, too. Super Anahist's entire advertising budget goes into Spot . . . both radio and television . . . and, after only two years on the market, it is now the nation's fastest growing cold remedy. Your advertising agency can show you how Spot broadcasting, used as a major advertising medium sea- sonally or throughout the year, can fill your particular selling needs. With Spot, you can support your salesmen sectionally as well as seasonally ... market by market, according to your estimates of sales potential. And only Spot broad- casting allows you to adjust your long-range promotion plans to last minute selling conditions, quickly and economically. In 11 major markets . . . rich markets that account for almost half the nation's retail sales... NBC Spot Sales represents top radio and television stations. Why not find out how Spot in these markets can work for you as it does for Super Anahist and thousands of other successful advertisers . More top-level executives are sold on Spot because more products are sold on Spot... . . . and some Spots are better than others SPOT SALES 30 Rockefeller Plaza, New York 20, N. Y. Chicago Detroit Cleveland Washington San Francisco Los Angeles Charlotte* Atlanta* Dallas* * Bomar Lowrance Associates © 1954 BY NATIONAL BROADCASTING COMPANY. INC. representing RADIO STATIONS: WRCA New York WMAQ Chicago KNBC San Francisco KSD St. Louis WRC Washington, D. C. WTAM Cleveland WAVE Louisville KGU Honolulu, Haivaii representing TELEVISION STATIONS: WRCA-TV WNBQ KRCA KSD-TV WRC-TV New York Ch icago Los Angeles St. Louis Washington. D. C. WNBK KPTV Cleveland Portland, Ore. WAVE-TV Louisville WRGB KONA-TV Schenectady -Albany -Troy Honolulu, Hawaii STANTON DISSECTS JOURNALISM IN '54 HE IDENTIFIES THE ROLES OF RADIO, TV, THE PRINTED PRESS ELECTRONIC JOURNALISM had to be born twice as tv fol- lowed radio into the world, but it is old enough for an inventory and for comparison with printed journalism, Frank Stanton, president of CBS Inc., told the Sigma Delta Chi convention in Columbus Nov. 13 [B»T, Nov. 15]. Mr. Stanton dissected the two types of media, comparing and contrasting their elements. Following is a condensation: THE journalism of the printing press and of the electronic tube are often today thought to be competitors — and commercially they are. Professionally, however, they draw closer all the time, for they work with the same raw materials. They are forever taking it on the chin together, at the same time, from the same people, about their faults. For both of us there is the matter of straight reporting: there was a crisis in Pakistan, an investigation in Washington, or a fire in Chicago. Somebody got the Nobel Prize, and some- body got caught evading his income tax. This sort of thing was for years the exclusive domain of the newspaper. Then radio edged in — at first inadequately just by reading aloud some rudimentary dispatches with little or no attempt to help the listener understand what they meant. But soon, radio was able to bring more comprehension to the news, and to add to it some analysis of what the news probably meant. In a program like CBS Radio's World News Roundup, wherein every weekday morning we can switch our listeners around and among four or five world capitals, and highlight the news from all of them in 15 minutes, we move with enormous efficiency and dispatch. Here, radio has contributed importantly to a news form. When television came along adding pictures and motion to sound, we could hardly wait: it seemed in the beginning as if the television camera would add a great scope to the reporting of straight news. But we reckoned without something, and that was the high proportion of the day's news that lies in the realm of ideas. And ideas are hard to photograph. So, excellent though much television reporting has become, after a slow start, I think most people will agree that a further refinement of invention is still due here. A man seen reading aloud is not enough. Yet if we weight him down with too much apparatus of maps, or film clips, or other baggage, we get the thing too bulky and we can slow it up too much while waiting to get our documentary material in. When, some day, we can fully add the services of the television camera to a radio news program like the World News Roundup we shall have something very impressive indeed. What about news features! Here I think it is not at all im- modest to point to Ed Murrow and See It Now. Here the television camera has joined the procession as a full and equal partner. Here we have something that stems from the tradition of the finest Sunday roundup feature, or let us say, the cover story of the news magazine — but where broadcasting has added something unique to itself, and to that extent is neither copyable by, nor stemming from, the journalism of the printed page. Here, it is possible, not to photograph ideas, but to make the camera reinforce them, or add point to discussion, in a most impressive way. What about the operations of the intellect in our media? Our problems here are very different. The best newspaper pundits, the men who think hard and write lucidly and demand of their audiences that they pause and take real thought — these men can and do, on the printed page, command the attention of their readers for 20 minutes at a time. But the very greatest pundit-columnist, reading his column aloud to a microphone, with or without benefit of camera, would be switched off by the hundreds of thousands before he had talked a minute. He has written to be read, not to be listened to. Not enough of our pundits have given enough thought to the subtle differences between what the reading eye and the listening ear will accept, even when both are connected to the same brain. And perhaps we of broadcasting are at fault for not having studied enough, and coached enough, to translate the best of political-intellectual newspaper columns into broadcast terms. Here I think the advantage rests with you, and it is up to us to catch up to the extent possible within our ground rules. But, what about the speech, as a matter of vital record? Here I think the terms are reversed. Only the biggest metropolitan newspapers give full transcripts of important speeches; the rest content themselves with excerpts. And a verbatim transcript, the day after, can look dull, whereas radio and television have the inestimable advantage of being instantaneous with the real event. If the speaker is to be cheered or booed or shot at; if he is to say something tremendous or put his foot into a terrible mess, the audience is there waiting for it to happen. As with the speech, so with the panel, so with the discussion, under the eyes and ears of camera and microphone. The de- bates, the round tables, the critical and sometimes very rough quizzing of public figures for the benefit of a nationwide audience of citizens, are to me among the most significant of improve- ments on the town hall meetings, the Lincoln-Douglas debates of an earlier America, wonderfully extended, brought up-to-date, and made available to all. The daily paper has been astute — and generous — enough to make its best reporters available to take part in the interrogation process. The collaborative quality of our media here is at its most impressive. In general, broad- casting has furnished the electronics, the forum and the arrange- Page 46 • November 22, 1954 Broadcasting • Telecasting merits, and press journalism has provided most of the point, penetration and bite. Along about here, there rises a basic question: can a broad- caster properly utilize the great opinion-molding power of that newspaper institution, the editorial! At CBS we think he can, and should. In fact, just back in August we made the first network attempt at it, and I happened to be the editorializer. My subject was something deeply important to electronic jour- nalism. It was the right of the radio microphone and television camera to have equal access to an event with the other tools of journalism — in this particular case their right to follow the reporter's notebook into the hearings of the Watkins Select Committee of the Senate that was sitting on the matter of pos- sible censure for Senator McCarthy. I shan't repeat my argu- ments here. Because broadcasting is properly committed to the proposition of "fairness and balance" in the presentation of controversial issues, we invited Judge Harold R. Medina to present a contrary view. Our view did not prevail with the Committee, so radio and television were barred. I strongly regret this. But this regret is independent of what seemed to be the successful innovation of what we called the CBS Editorial, and to which from time to time we are going to return. So: we are borrowing from newspaper technique here. Can newspapers borrow from us? I spoke of the fairness and balance proposition to which broadcasting is committed. This is a bulky thing to administer; it needs discretion and causes head- aches, but on the whole it is thoroughly good. I think some newspapers could properly imitate it with more attention to the proposition of "balanced space." Let us think now for a moment of events as they happen — whether planned or accidental. The television camera cannot get to the outbreak of the fire, or catch the moment the freighter hits the rock. And the light-traveling reporters of press and radio, I suppose, will always get there first. But the slower- following camera will in the future, I think, make the reporter tell his stories better. If so, here is competition at its best in raising standards of professional service. But there is something else the television camera cannot do: it cannot sit in the halls of Congress all day waiting for something to happen. But a wire service reporter can, and does. He suffers to listen to a thousand inconsequential things for the sake of the two or three of national importance. Television admires and envies, and so far cannot emulate — not without solemnly and extravagantly recording everything and then throwing 99% of it away. TV CHAPERONES THE PRESS Senator Mundt's observation, at the close of the Army- McCarthy hearings, that it had been a good thing to have had television to chaperone the press, was perhaps a good remark. Yet those hearings were a major demonstration of how much a television camera needs a competent editor. If a television camera is infallible, it is also non-discriminating. Some day, it may not be too much to hope that the discrimination of the trained human reporter can be better added to the cold infalli- bility of the machine — and vice versa — for on-the-spot coverage. When that day comes, we will certainly have had a wedding of two separate branches of journalism as will make a human record by which mankind, let us all pray, can guide himself more wisely that he has been able to in the past. Current events are not history, and current events are not wisdom, and even a deep and exhaustive knowledge of current events does not make a philosopher — but it helps. For events are the raw materials of even the most rarefied and delicate thought. Philosophers and intellectuals may, and often do, look down on us — but they're there because we're here. We hear a great deal about the obligations of journalists, publishers and editors. It is right that we should. But there is one obligation that is not as much discussed as most of the others ... an obligation equally imperative on both branches of our profession, and another thing that unites us. The obligation I am talking about is the obligation to make money while serving the nation and the public with our particular skills. There are some very handsome profit-and-loss statements in this business-industry-profession-art of ours — and there are some rather appalling ones, too. Actually, the obligation on us to be profitable is just as commanding as the obligation to be fair and truthful. Without this oil, the lamps go out. Without profits, the free press is no longer free. But the obligation to be profitable does not lie primarily on the shoulders of the business office. The profitability of a pub- lishing or broadcasting enterprise must stem straight from the freewheeling range, the courage, and the innovating power of the creative, the editorial, departments. When an organization is young, everyone down to the office boy is aware of the daily struggle to survive and grow, and the importance of his part in it. When an organization enters its middle years, with much of its success already taken for granted, the need for this daily struggle becomes much less apparent to the younger men and women. To help this second generation keep alert and inventive is one of the most difficult problems any of us face, but face it and solve it we must. ART AND PROFITABILITY I speak of our activity, not as a business, but as a business-art. Without art, there is no enterprise at all, and without profitability, you have only two alternatives: bankruptcy or subsidy — the latter just as deadly, in a young and dynamic society, as the former. It is wrong, and stupid, to decry or apologize in the slightest degree for the profit motive. What we have to do instead, with the full benefit of the profit motive, is to become more and more experimental, more and more bold. We can't be bold without it. And without being bold, we can't progress. We in broad- casting enjoy one enormous and almost unfair advantage. The technology of our industry-art is young, vigorous, and dizzyingly swift. We have a riches here that is almost embarrassing. In contrast, the technology of press journalism has moved at a pace for which the politest word is stately. As a result of this advantage, broadcasting feels an enormous freedom of format. But the newspaper feels a heavy restriction on format. I am using this word not just to describe sizes and styles of type, but in its broadest sense of the way things get presented. Think, if you will, of last election night, 1 1 days ago. It was a hair-raising experience. I am not forgetting some of the close races or even reversals of the past — but in the number and diversity of photo finishes, the elections of 1954 stand unique. For the first time in this Century it looked as if Democracy just couldn't make up its mind about who was in and who was out, and even Univac was lead into a wilderness. The voice of the People is the voice of God — but Judgment Day was mighty late in coming, last week. What I want to focus on is the physical picture of that night and morning, in newspaper and broadcasting offices. Every communication medium, large or small, becomes part of a huge, voluntary nationwide interlock — of newspapers, of radio and television stations, of networks, of the great wire services, of the colossal grid of the telephone and telegraph system. But that is not the most remarkable thing about it. The most re- markable thing is what the public does. Putting aside all other considerations, the public glues its eyes and ears to newspapers, loudspeakers and television tubes; seeing everything, hearing everything and — heaven help us all — believing everything. The picture of the United States on election night is the picture of a mammoth democracy, the world's greatest political entity, utterly absorbed, and utterly confident in, every medium of communication it possesses. So perhaps we must have some good points after all. If so, not the least of these might be that we give America its daily consciousness of being a Nation. If it weren't for us, private individuals all, and private businesses all, America would not know where it stood or what it felt. Broadcasting • Telecasting November 22, 1954 • Page Here's an early morning television program that looks great even with your eyes half-open. Informal, relaxed and easy-going, PANORAMA PACIFIC has been created especially for western tastes and buying habits. Red Rowe, as master of ceremonies, sets the morning mood with his gentle good humor weekdays from 7 to 9 am on the CBS Television Pacific Network. Then there's sprightly wake-up music, interviews with celebrities, the latest in foods, fashions and fads, frequent weather reports and time checks — and a complete roundup of world and local news every half -hour. PANORAMA PACIFIC, like everything out West, is big. . . covers a 20 billion dollar market — 90% of California — with the three top stations: KNXT Los Angeles, KPIX San Francisco and KFMB-TV San Diego. Real eye-opener is PANORAMA'S big audience — four times bigger than the other network competition at 60% of the cost! Put your brand out West on the CBS Television Pacific Network with the morning show you can't beat . . . PANORAMA PACIFIC ! Monday through Friday 7 to 9 am NOW ON THE AIR with the best of CBS PRIMARY AFFILIATE And Now The BEST of TOO! IF YOU WANT TO MAKE SALES— CONCENTRATE ON A MARKET WHERE PEOPLE HAVE MONEY TO SPEND *fCl I j I per household FORT WAYNE, INDIANA HIGHER THAN . . . NEW YORK PHILADELPHIA SAN FRANCISCO PITTSBURGH BALTIMORE WIN-T COVERAGE Total population— 575,085 Total households— 179,018 Total income— $919,317,000.00 Total retail sales— $660,826,000.00 *Consumer Spendable Income per Household. Scource:— Consumer Morkets 1954 Nationally represented by H-R TELEVISION, INC. TRI-STATE TELEVISION, INC. WATERLOO, INDIANA Offices LINCOLN TOWER FORT WAYNE 2, INDIANA (Continued from page 43) Scoop"), Joan Caulfield ("Me and My Mar- riage"), Perry Como ("Mr. Nice Guy"), Betty White ("The Saga of Young Bess"), Randy Merriman ("Why Randy's a Merry Man"). And, Liberace ("Too Busy for Ro- mance?"), Betty Hutton ("Penthouse Af- fair"), Frank Parker ("Frank and His Friends"), Eddie Fisher ("From Boy to Man"), Arlene Francis ("Arlene — A Home Body"), The Mariners ("Four in Tune"), Gale Storm ("Gale and Her Guys"), Mar- tin & Lewis ("Two Sleepy People"). And, Art Carney ("Art for Art's Sake"), Arlene McQuade ("A Girl Named Fuzzy"), Lisa Ferraday ("So Lovely — So Lonely"), Bill Tabbert ("Bright Lights for Bill"), Charles Farrell ("Love That Racquet"). And, departments. "TV Tattler," para- graphs and photographs of the stars at home, in night clubs, at premieres, at parties, etc.; "Studio Secrets," gossip about personalities; "TV Mail Bag," which pays $10 for the best letter, $5 for the next best, etc. The advertising in the January issue of TV People is varied and intriguing. There are ads for reducing or for gaining weight. There are any number of coupons which, wrapped around a dollar bill, will get you Christmas tree lampshades, or 1 ,000 pictures of the stars, or popular new phonograph records. You can make money selling dresses to your neighbors or friends, or by addressing and mailing postcards at home. You can overcome back trouble, sell your poems, learn how to repair your own tv set, make your eyes glamorous, learn shorthand in four weeks. And, you can buy can-can petticoats, Christmas cards, learn to play a musical in- strument overnight. Above all there are the anatomical ads: "Sensational, new scientifically designed (pat. pend.) bras for LARGE, Medium and small busts. Free 10-day trial, plus glamor bust line course." "Breasts losing firmness? Use Liftee Bra." "Bust Creme." "Young-Form Bra." Among this welter of urgency, there are even sustainers: "Give to Cerebral Palsy Fund;" "Give to American Cancer Society." Each one of the fan magazines runs the THE CONSIDERABLE COVERAGE OF 'TV GUIDE' TVi TV GUIDE'S 26 editions cover most of the television stations in the more popu- lated areas of the U. S. However, there still are some sections which have not been brought into the national program log fold. There is no reason why they should not be included in the near future. The TV Guide editions are: Northern California — San Francisco, Sacramento, Monterey, Salinas and Stock- ton. Southern California — Los Angeles, Santa Barbara, San Diego. Chicago — Chicago, Milwaukee, Rockford, and South Bend and Elkhart (Ind.). Cincin- nati — Cincinnati, Colum- bus, Dayton, and Charles- ton, Huntington, Parkers- burg (W. Va.). Cleveland — Cleveland, Akron, Youngstown. Colorado — Denver, Pueblo, Colorado Springs, and Cheyenne (Wyo.). Detroit — Detroit, Lansing, and Toledo (Ohio). Florida — Miami, Or- lando, Ft. Lauderdale, Fort Myers, West Palm Beach, Hollywood, Jack- sonville, Palm Beach, St. Petersburg. Indiana — Indianapolis, Terre Haute, Muncie, and Bloomington and Champaign (111.). Iowa-Nebraska — Illinois section, Quincy, Bloomington, Champaign, Peoria, Rock Island, Spring- field, Decatur, and St. Louis and Daven- port (Iowa). Iowa section, Cedar Rapids, Waterloo, Davenport, and Rock Island and Rockford (111.). Central Iowa section, Cedar Rapids, Mason City, Des Moines, Fort Dodge, Waterloo, Ames and Austin (Minn.). Nebraska section, Omaha, Lin- coln, Holdredge, and Sioux Falls (S. D.) Facts About White House Telecasts and Sioux City (Iowa). Kansas City — Kansas City, St. Joseph and Topeka (Kan.). Lake Ontario — Buf- falo, Rochester, Syracuse, and Toronto (Ont.). Michigan — Lansing, Saginaw, Kalamazoo, Bay City, Grand Rapids. Minnesota — Minneapolis -St. Paul, Du- luth, Austin, Rochester and Mason City (Iowa), Eau Claire and La Crosse (Wis.). New England — Boston, Providence, Man- chester, Worcester, Waterbury, Spring- field-Holyoke, New Britain, New Haven. New York City — New York, Newark, Bridgeport, New Haven. New York State — Syracuse, Albany, Utica, Kingston, Sche- nectady, and Adams (Mass.). Northeastern Pennsylvania — Scranton, Wilkes - Barre, Philadel- phia, Reading, and Bing- hamton and Elmira (N. Y.). Philadelphia— Phila- delphia, Wilmington, Lan- caster. Pittsburgh — Pitts- burgh, Altoona, Johns- town, New Castle, and Wheeling (W. Va.), and Steubenville and Youngs- town (Ohio). St. Louis — St. Louis, Hannibal, and Champaign, Quincy, Springfield, Belle- ville and Decatur (111.). Texas — Houston, Dallas, Fort Worth, Temple, Galveston. Virginia — Richmond, Danville, Lynch- burg, Roanoke, Harrisonburg, Norfolk. Washington- Baltimore — Washington, Baltimore. Washington State — Seattle, Tacoma, Bellingham, and Vancouver (B. C). Wisconsin — Milwaukee, Green Bay, Madison, Marinette and Rockford (111.). Page 50 November 22, 1954 Broadcasting • Telecasting We asked the Mayors to be the judges... What does WFAA-TV's tenfold power increase [to 274,000 watts video] mean to advertisers The quotes below are representative of comments the Mayors heard from townspeople. Notice that three of these four are beyond Channel 8's new "B" contour: ". . . say reception's better than ever before." S. L. Hardwick, Mayor of Decatur ". . . everyone is pleased!" S. B. Braziel, Mayor of Emory "A lot better than before." i A. Dupree Davis, Mayor of Waxahachie "100% better along the line." C. C. Sapp, Mayor of Corsicana RALPH NIMMONS, Station Manager EDWARD PETRY & CO., Natl. Representative Television Service of The Dallas Morning News . . . who need to reach viewers in the rich North Texas market? How clear is Channel 8's powerful new picture? How bright? How does it compare with competition? We asked the Mayors of more than a score of towns in WFAA-TV's former "fringe" area to be the judges. Results: These leading citizens gave a solid vote of approval to Channel 8! * 78.9% stated that WFAA-TV's picture is unsur- passed by any other channel! * 80.9% said WFAA-TV's picture is sharper... ~k 85.7% noticed an increase in brightness... ^ 95.2% found Channel 8's high band signal is less affected by common causes of interference (ignition systems, appliances, etc.). Conclusion: You reach more people (see the latest Telepulse) with a crisper, sharper presentation of your sales story when you sell the Dallas-Fort Worth market via the most powerful video signal in Texas! WFA A-T V NBC DALLAS • ABC • DUMONT Broadcasting Telecasting November 22, 1954 Page 51 y GETS RESULTS! he highest frequency saturation in Greater Boston. Even the dumbest bunnies know that frequency breeds results. That's why the smartest advertisers take advantage of spot radio's amazing ability to multiply sales thru the economy of frequency saturation. In the compact Greater Boston market, WCOP's one-minute satura- tion plan provides the incredibly low cost per thousand of just 190. Thus, in America's second most concentrated market, WCOP pro- vides more frequency of impression and MORE RESULTS per dollar than any other Boston station. If you want to know why America's smartest spot buyers are using WCOP, ask your station or WEED representative to show you the fact-revealing story "HOW TO SELL THE CREAM MARKET OF NEW ENGLAND." 5 MOO Watts on 1150 Keep good company on WCOP Pepsi Cola Jello Instant Maxwell House Minute Tapioca General Foods Philip Morris Parliament Herbert Tareyton Ballantine Ale Blatz Chevrolet Ford Packard Lincoln-Mercury MGM Robert Hall Clothes Ce-Lect Baking Co. Jordan Marsh Filene's Beacon Wax H. P. Hood Liggett-Rexall Drug Stores Sets per dollar delivered in Greater Boston by Boston stations, on minute package basis: WCOP 5,262 Station B 3,333 Station C 2,176 .'. Station D 1,867 , , Station E 1,785 jjj Station F 1,470 JOE FLOYD'S LIGHTING UP ADDED TV SETS LIKE MAD . . . with KELO-TV's Full Power of WATTS Yes, we're reaching our to bring even more customers within sound of your cash bell in the rich, re- sponsive Greater Sioux Empire.* *South Dakota, Minnesota, Iowa AND NOW INTER- CONNECTED For Even Greater Service to Agencies, Advertisers and Networks. KELO Channel 11 - Sioux Falls, S. D. JOE FLOYD, President NBC (TV) PRIMARY ABC • CBS • DUMONT 1SBC (Radio) Affiliate same gamut. Actually, when you've seen one you've seen 'em all. But each has its market. One of the posers in the periodical dis- tribution trade is that although these mag- azines come and go, the total number re- mains substantially unchanged. Last year there were more than 30 such titles in the news companies' lists. Today there are still more than 20. Some of them rank up in the top level of sellers. The S&M Box Office report for the first six months of 1954 shows that Motion Picture & Television Magazine, with 606,937 circulation ranks 26th among newsstand sellers. Radio-TV Mirror, with 527,919 copies, ranks 32nd, and TV Star Parade, with 264,404, ranks 69th. The S&M report is put out by the New York news company of that name and is based on Audit Bureau of Circulations news- stand sales. Newsstand circulation is the bread and butter of such periodicals; sub- scriptions are of no importance to any of them. TV Guide is in a different category. Es- sentially it is a use book, where readers can find tv program listings for a week. It also contains feature articles, but these are sub- sidiary to its main purpose. TV Guide came into being early in 1953 when Walter A. Annenberg, president of Triangle Publications Inc., bought three of the struggling weekly program books in as many cities. Triangle, which is the parent company of the Philadelphia Inquirer, WFIL-AM-FM-TV, Seventeen, Official De- tective, Morning Telegraph, Daily Racing Form, published Radio Guide before World War II. This was a fan magazine, but car- ried national program listings. It folded during the paper shortage days of the war. Almost from the inception of commercial television, following the end of World War II, local entrepreneurs foresaw the need for a weekly program guide. Throughout the country, whenever a tv station went on the air, these booklets made their appearance. That tv program listings made circulation was proved several times. Nationally, the now-defunct Cowles pocket news magazine, Quick, added a reported 250,000 circulation when it included a New York tv program listing in its East Coast edition and a Holly- wood tv program listing in its Pacific Coast issue. Mr. Annenberg bought three of the most successful of the local program guides. These were New York's TV Guide, Chi- cago's TV Forecast, and Philadelphia's TV Digest. With these as a nucleus, extensive plans were made to publish 10 editions. By April 1953, these were in being and a circulation of 1 million copies was guaranteed. Since then, TV Guide has moved on. To- day it publishes 26 editions and only a month ago raised its circulation guarantee to 2 million. Already, this is exceeded by al- most 500,000, it is reported. What this means can best be illustrated by again turning to S&M's Box Office report. For the first six months of 1954, the leading magazine in newsstand sales was the Ladies - Home Journal, with 1,786,455 copies. In second place was TV Guide, with 1,647,039 copies. Other newsstand giants are Saturday Evening Post with 1,616,577, McCall's with 1,525,328, Better Homes & Gardens with 1,508,586, and Life with 1,115,110. Plans for the future of TV Guide encom- pass more and more growth. After all, there are more than 30 million tv homes in the nation; why not a TV Guide in every tv home? Of course, the Curtis TV Program Week is bound to put a dent in that goal — but even if both split half the total tv homes (and those are increasing each year), that would mean 7.5 million copies each. A sub- stantial circulation, to say the least. There are two parts to TV Guide: the national section and the program section. The national section (wrap-around, it's called in the trade) is printed 10 days before publication date at the Triangle Publication press in Philadelphia. It is mailed in bulk to the offices of the local editions. The pro- gram section is set up and printed locally on Mondays. On Wednesday of each week, TV Guide goes on the newsstands — and on sale also at super markets, drug stores, cafe- terias, small grocery stores. You're likely to find it anywhere. Priced at 15 Station For the best buy in the Pacific Northwest Exclusive CBS Radio affiliate in Western Washington — 50,000 watts CANADA In one of the Nation's -Fastest Growing Markets KIRO offers 618,000 Radio homes in KIRO's proven isrening area • 248,000 radio homes beyond the Seattle TV area with — • $548,000,000 more retail sales at — • lowest cost per thousand of any medium KIRO's listeners all over have remained loyal because, through the years, KIRO has performer! more services for more people than any other station in this area. — ^— — See following pages — — — — ^ CBS QmMl KlRO Ck o£ tfo Mdxor^GAM^Std^ PUBLIC DEMOCRACY IS YOU Pioneering in a new field of radio public service, KIRO helps Washington com- munities help themselves by stimulating an interest in the now-famous University of Washington Community Development Plan. DEMOCRACY IS YOU dramatizes the plan by letting its audience listen in while a group' of citizens analyze their community and map out a plan of co- operative effort to revitalize it. As a result of these spontaneous, unrehearsed broad- casts of self-study groups in action, many communities have adopted the plan. A dynamic documentary series that cul- minated in the passage of Washington's strengthened narcotics law, popularly known as the "KIRO Bill." By exposing this area's vulnerability to the drug traffic because of weak laws and lack of enforce- ment personnel, FILE No. 5 mobilized the community to take action thru the State Legislature. Although the Legis- lature was in emergency session to solve financial problems only, public sentiment, aroused by KIRO's expose, forced a con- sideration of a narcotics bill. Federal, state and municipal enforcement agencies have credited this series as a major force in building a dam to stem the flood of narcotics in the Pacific Northwest. Picture shows Governor Arthur B. Langlie signing bill as KIRO Program Director Carroll Foster (left) and officers of State Broadcasters Association look on. CBS QjhMl KJRO C>n& o£ iJhb kJaiLcrrk G/wody GtaiLcmA SERVICE Gfwq/iomt> ir^ahb KlRO Ck cfalfab K!oiwr& Glwxb Sta£cmt> UNIVERSITY OF WASHINGTON December 16, 1952 Mr. Saul Haas Radio Station KlRO 1530 Queen Anne Avenue Seattle 9, Washington Dear Mr. Haas: I have been wanting to write you for sometime concerning the splendid effort being made by your station in the form of your weekly program entitled, "Democracy Is You". It is my very deep conviction that the battle for democracy will be won or lost in the local community, and that only a small fraction of the effort that should be made toward stimulating local initiative is now being made. Through your generous cooperation, KlRO is doing an outstanding job in this vital field of public service. I am constantly hearing comments from all parts of Western Washington complimenting your station on the excellence of this program, and mentioning the public-mindedness of KLRO which this program demonstrates. During a recent trip to New York and Washington I had occasion to play some of the tapes from this program to a national committee of the Ford Foundation headed by Dr. Milton S. Eisenhower, and to a number of department heads having to do with the exchange of persons program of the state department. All of them were exceptionally pleased at what they heard and expressed considerable amazement over the idea that we have in the northwest a radio station the size of KLRO that is so public - minded and willing to donate so much time to public service. These programs will become, I am certain, a model for similar programs in other parts of the nation, and already are largely instrumental in bring- ing about plans for a Zb week series on democracy to be broadcast through- out Germany. These foreign broadcasts will be patterned along the lines of your program, but will be made by the team of community leaders now taking part in the Port Angeles project. There are no words adequate to express my appreciation to you in making this program possible. Sincerely, TWO PARTY LINE, OLYMPIA One of the most provocative programs in KIRO's history, this weekly report direct from the State's capitol during legislative sessions gives the two major political parties a chance to present their official views on important developments in state government. Each broadcast is a political free-for-all with no punches pulled, no controversial issues soft-pedalled. It is the only radio program ever to be commended in a Joint Senate-House Resolution for its outstanding public service. Richard W. Poston, Director KOREAN BLANKET PROJECT Learning that Korean orphanages desperately needed knitted wool squares that could be sewed into warm blankets before winter set in, Judith Lane of KIRO's "Housewives, Inc." program relayed the appeal to her listeners. The goal set — 3,600 squares. By the shipping deadline, KlRO had received over 6,000 squares knitted from remnants of wool yarn, enough for 150 blankets. This project is typical of the support given by KlRO programs the year- around to worth-while causes. RWPmn CBQ £mttk KlRO o^ikb (Motions Ghmh QtodLcmA LOCAL PROGRAMS and PERSONALITIES tkojb rnahb KlRO orasb o£ ikb klodbyrk GhMh Stati/rnb LIVE MUSIC Clifford & Clark, piano and organ duo- top-rated musical team in Pacific North- west for more than 15 years. SPORTS Pat Hayes, sports authority and play- by-play network sportcaster for 14 years — originator of KIRO's "Scoreboard" series. GARDENING Cecil Solly, area's best known garden expert — on KlRO 6 days a week since 1945 — Garden Editor of Seattle Times. STOCK MARKET REPORTS Area's only regular and complete morning report of stock market quotations — broadcast direct from a Seattle brokerage firm. WEATHER State-wide forecasts, plus special marine reports, broadcast twice daily direct from Weather Bureau office — service established 1937. / NEWS & SPECIAL EVENTS Don Courtnay, for years Chief of KIRO's News Bureau which originates 11 daily news- casts and covers all important special events. WOMEN & HOMES Judith Lane, Director of "Housewives, Inc." — covers cooking, decorating, nutrition, fashions, child care, community affairs — daily since 1941. CB£ QmMl KlRO Chw o£ iJhb Klodxmk Glwxb QtatiuCmA MANAGEMENT and PERSONNEL LINCOLN MILLER, Assistant to the President 22 years in radio broadcasting. Formerly with KXA, Seattle (mgr); International Broadcasting Division, Department of State (Assoc. chief); Sacromento Broadcasting Com- pany; Oregon State System of Higher Education. ynahb KlRO crrm Ofj tkb hJodtixmb Ghmh QtcdLcm6 BOARD OF TRUSTEES Queen City Broadcasting Company, operators of KlRO SAUL HAAS President and General Manager Founder and principal owner of KlRO. A director of the CBS Radio Affiliates Association representing stations in 8 western states and all dependencies. Former newspaper editor-publisher. GEORGE P. HARDGROVE, Chairman A director of Puget Sound Navigation Company, Black Ball Lines, Ltd., Black Ball Ferries, Ltd. Trustee, De LaSalle Institute. Co-founder of Ferris & Hordgrove, in- vestment banking firm. PAYNE KARR Partner in law firm of Karr, Turtle & Campbell. Past President, Seattle Chamber of Commerce. Former Chair- man, Seattle Transit Com- mission. JOHN C. HAGEN Principal owner of Troy Laundry, American Laundry and City Dry Cleaners in Seattle and Crystal Laund- ries in Spokane, Wenatchee and Yakima. JOHN L. KING, Secretary-Treasurer Director of KIRO's Com- munity Relations Department. Past President, University of Washington's Bo 3rd of Re- gents. Former Director Radio and Research Washington State Grange. JOSEPH E. MUCKLEY Vice-President and Treasurer, Simpson Logging Company. A director of Puget Sound Navigation Company. Former Vice-President, Seattle- First National Bank. CHARLES HOROWITZ Partner in Seattle law firm of Preston, Thorgrimson & Horo- witz. Former Trustee, Seattle Bar Association. Former lec- turer in taw. University of Washington- Law School. WILLIAM F. TUCKER, Commercial Manager 22 years advertising and sales experience. Member of KlRO sales staff since 1 942, Commercial Man- ager since 1 947. Formerly with Foster & Kleiser. JAMES B. HATFIELD, Chief Engineer Active in radio engineering since 1927, KlRO Chief Engineer since 1937. Registered Professional Eng- ineer in Washington and Oregon. Practicing Engineer before FCC. CARROLL B. FOSTER, Program Director Joined KIRO's Program Depart- ment in 1939, Director of Public affairs Department since 1 946. Previously with KFPY, Spokane; KFEL, Denver; WTAR, Norfolk. JOHN M. PIPER, National Sales Manager Joined KlRO sales staff in 1949 after previous advertising exper- ience in mid -west radio and own business. CBS QwttSsL KIRO Or^o{)ik,K](£jmh Qhsuoh Static COMPLETE LOW-COST COVERAGE One rate, from sign-on to sign-off One rate for the same service for all advertisers KIRO developed and still is exclusive in offeringa "Fixed Position Preemptible" rate to buy because only KIRO K1RO is 'h^8*;, these features: • of programs and announce- ments.nco v discounts. * Non-contlguousp og^a * ^ubulwrscandard Race and ages are puw Data Service. mm I AGGRESSIVE MERCHANDISING SUPPORT 65 of Greater Seattle's top supermarkets actively participate in KIRO's Merchandising Service Plan. Here is a plan that offers qualified advertisers preferred "island" or "dump" positions for a full week with tie-in newspaper ads by all participating chains. ..o^X&SU* Personal attention for the product by KIRO's expert merchan- dising field men . . . working directly with the broker or repre- sentatives . . . assures maximum results. More and more successful advertisers are taking advantage of this no-extra-cost service. Send for KIRO's new 18-page brochure illustrating the multi-billion dollar Western Washington market. 1Uti*H*l Keptetonfoto** FREE & PETERS, INC. NEW YORK • CHICAGO DETROIT FORT WORTH ATLANTA • HOLLYWOOD SAN FRANCISCO ADVERTISERS & AGENCIES (A&A continued from page 40) WALL Releases Second Radio-Newspaper Survey SECOND annual independent mail survey com- missioned by WALL Middletown, N. Y., to compare radio listening and newspaper reader- ship of housewives in the city and its trading area, indicates a general increase in radio lis- tening and a decrease in newspaper reading. The survey, conducted by the Dayton Busi- ness Courses, shows the Middletown trading area housewives have increased radio listening to an average of 15.5 hours per week from a figure of 14.6 in 1953, while newspaper reader- ship dropped from 7.0 to 6.7 hours per week during the same period. In Middletown proper, ""a slight decrease in both radio listening and newspaper readership was registered, with ra- dio showing a smaller proportionate loss. Ra- dio listening dropped from 18.5 in 1953 to 17.2 in 1954 and newspaper reading dropped from 8.1 to 6.1 for the same period. NEW BUSINESS Chattanooga Medicine Co. (Velvo cough syrup), Chattanooga, Tenn., is launching campaign in southern states with promotion over 28 radio stations spearheaded by Grand Ole Opry origi- nating from WSM Nashville, Tenn. Agency: Noble-Dury & Assoc., Nashville. Johns-Manville, N. Y., will succeed Revere Cop- per & Brass, same city, as an alternate-week sponsor with Pan American World Airways, that city, of Meet the Press, Sundays, NBC-TV, effective Jan. 9. Agency for Pan American and Johns-Manville: J. Walter Thompson Co., N. Y. Plymouth Div., Chrysler Corp., Detroit, to sponsor Detroit Lions-Green Bay Packers foot- ball game, Thanksgiving Day, from Detroit on MBS. Agency: N. W. Ayer & Son, Phila. All-State Insurance Co., Skikoe, 111., to sponsor coast-to-coast coverage of Army-Navy football game from Philadelphia Nov. 27 on NBC Radio. Agency: Christiansen Adv., Chicago.1 American Motors Corp., Detroit (Nash-Hud- son), to sponsor segment of Amos V Andy Music Hall, Nov. 24, 25, 26, on CBS Radio. Agency: Geyer Adv., N. Y. GEORGE LINSENMEYER (r), advertising sales manager for West Virginia Brewery, and Robert E. White, sales manager for WSAZ-TV Huntington, W. Va., complete a contract for 260 spot announcements over that station. BUSINESS RENEWALS Christian Science Publications, Boston, renews Christian Science Monitor Views the News on ABC Radio as five-minute rather than quarter- hour show, but with station line-up expanded from 28 to 350. Program, currently Tuesday, 9:40-9:55 p.m. EST, to be presented Tuesday, 9:25-9:30 p.m. EST on the enlarged network, effective Jan. 4, 1955. Agency: Walton Butter- feild, N. Y. R. J. Reynolds Tobacco Co., Winston-Salem, N. C, renews 52-week sponsorship of Camel News Caravan, NBC-TV (Mon.-Fri., 7:30-7:45 p.m. EST). Agency: William Esty Co., N. Y. Goodyear Tire & Rubber Co., Akron, renews Greatest Story Ever Told, ABC Radio (Sun., 5:30-6 p.m. EST), effective Jan. 2. Agency: Kudner Adv., N. Y. AGENCY APPOINTMENTS Bayuk Cigars (Phillies and Webster Cigars), Phila., has named DArcy Adv., St. Louis, effective Jan. 15. Chicago Frozen Donut Co., Waukegan, 111., appoints Baker, Johnson & Dickinson, Mil- waukee, for Minit Fresh Frozen Donuts. Cashmere Corp. of America (Hadley Cash- mere, Lamb's Wool sweaters), N. Y., appoints Anderson & Cairns, same city. Dad's Root Beer Co. (Dad's Old Fashioned Root Beer), Chicago, appoints Erwin, Wasey & Co., N. Y., for its bottling plants and Foun- tain Flavor and National Franchise Bottling Divs., effective Dec. 1. Radio probably will be used. Pappa-Tony Pizza Co., Phila., appoints Noel, Lent & Assoc., L. A., for western region. Radio singing commercial campaign will be used. William Noel is account executive. Worumbo Mfg. Co. (luxury woolens), Lisbon Falls, Me., appoints Anderson & Cairns, N. Y., effective Jan. 1. Inrermountain Trust Co., Allen Mfg. Co. (out- door sportswear), and Tizamog Co. (drug manu- facturers), all Denver, name Harold Walter Clark Inc., same city. Standard Brands Inc., N. Y., names J. Walter Thompson Co., same city, for newly-acquired Southern Pecan Shelling Division. James Vernor Co. (soft drinks), Detroit, ap- points Denman & Baker Inc., same city. A&A PEOPLE Lawrence R. Mcintosh, formerly vice president and account executive, Grant Adv. Inc., Chi- cago, appointed executive vice president and account supervisor, with Detroit office. Dean W. Bacon and John W. Walt, account executives, Henri, Hurst & McDonald, Chi- cago, elected vice presidents; Margery Finch to copy department. William A. Wright, vice president and merchan- dising director, Fuller & Smith & Ross, Cleve- land, to Griswold-Eshleman Co., same city, as vice president of operations. R. S. Williamson to Cabell Eanes Inc., Rich- mond, Va., as assistant to president. Robert J. Nourse Jr. and Doris Morgan, vice president in charge of West Coast operations and office manager, respectively, now-closed Hilton & Riggio office, Hollywood, to Fairfax Inc. Adv., same city, in similar positions. Phil A. Reilly, account executive, KOMO-TV Seattle, Wash., to Wallace Mackay Co., same city, in same capacity. Edward Schaar, sales promotion and advertis- ing manager, Helipot Corp. (electronic com- ponent manufacturers), South Pasadena, Calif., forms own advertising agency, with offices at 1519 Bluff Dr., Santa Barbara, Calif. Clients include Penta Laboratories (electronic trans- mission tubes), Strauss Piano Co. and Seaside Hotel, all Santa Barbara. Claire Koren, media timebuyer, Western Adv. Agency, L. A., moves to Mort Goodman Adv., Hollywood, as media department staff member. Roy C. Lochten, media director, Arndt, Pres- ton, Chapin, Lamb & Keen, Phila., has been named to firm's operating committee. William Belvin, formerly with Waldie & Briggs, Chicago, joins Robertson, Buckley & Gotsch Inc., same city, as copywriter. Joe Sacco, copy dept., Biow Co., N. Y., joins William Esty Co., same city, in similar capacity. John McCorkle, timebuyer, Sullivan, Stauffer, Colwell & Bayles Inc., N. Y., joins CBS Radio Spot Salesf.-^ -ne city, as account executive, effective Nov^l^;^ Margot Mallory, director of advertising and publicity, Cole of California, L. A. swim and sporstwear manufacturer, elected honorary vice president, Gamma Alpha Chi, national adver- tising fraternity. William R. Groome, assistant advertising man- ager, Diamond Match Co., N. Y., and Malcolm Oakford, Dancer-Fitzgerald-Sample, same city, to Ted Bates & Co., N. Y., as account execu- tives. Robert I. Ban, formerly with McCann-Erickson Inc., N. Y., to Klau-Van Pietersom-Dunlap, Milwaukee, as account executive. Allen A. Brinker, Nathan Fein Adv., N. Y., to The Wexton Co., same city, as account Stork Blesses Agency AGENCY personnel at Fletcher D. Rich- ards, New York, could form a stork club of their own. Practically during a single weekend four staffers became proud fathers. A fifth had a blessed event two weeks earlier. The score follows: Oct. 28, 7:50 p.m., born to Jim Kelly, timebuyer, a second child, Kathleen Mary; Oct. 29, 3:01 p.m., born to Bernie Eckstein, art director, a second child, Karen Dale; Oct. 29, 5:23 p.m., born to Jack McKenna, assistant production man- ager, a first child, Kevin John; Oct. 30, 7:55 p.m., born to Bob Colodzin, head of tv-radio production, a second child, Ben- jamin Mark; Oct. 12, ahead of others' schedule, born to Mikal E. Jansen, pro- motion art director, a second son, Mark Andrew. Cigars, anyone? Broadcasting • Telecasting November 22, 1954 • Page 59 ADVERTISERS & AGENCIES FILM THE Ohio Story, dramatic recreations of Ohio's history and achievements and spon- sored by the Ohio Bell Telephone Co., has moved to WTAM Cleveland after previous- ly being heard on other local outlets. At the opening show on WTAM are (I to r): Johnny Andrews, Morning Bandwagon emcee,- Art Oldham, McCann-Erickson account executive; John Heiskel, Ohio Bell general advertising manager; Lloyd E. Yoder, WTAM-WNBK (TV) general manager; John Greene, Ohio Bell president, and Lawrence Evert, Ohio Bell assistant vice president. executive and assistant director of merchandis- ing on national accounts. Sam Petok, public relations office, Chrysler Corp., Detroit, to New York to head new office there on 56th floor, Chrysler Bldg., 405 Lex- ington Ave. Harold J. Ackley, assistant advertising manager, product advertising, Sunkist Growers Inc., L. A., named advertising and sales promotion man- ager, with headquarters in Ontario, Calif. John David Held, Ketchum, MacLeod & Grove, Pittsburgh, to Calkins & Holden, N. Y., as radio-tv producer-director. Kieth Mathers, assistant program manager and film director, WKY-TV Oklahoma City, named radio-tv director, Lowe Runkle Co., same city. Lloyd Hefford to Kenyon & Eckhardt, Toronto, as radio-tv director. Michael Jackson to Wm. Orr & Co., Toronto, as radio director. Lawrence H. Rubin, formerly service manager, Buchen Co., Chicago, appointed production manager, Rutledge & Lilienfeld, same city. Howard F. Smith, administrative assistant to treasurer, Universal-International Pictures Inc., WHO PRODUCES IT? WHO SELLS IT? see the USE the BROADCASTING YEARBOOK! Studio City, Calif., to BBDO, L.A., as research director. Jenny Southan to Walsh Adv. Agency, Toronto, as radio-tv timebuyer. Ray S. Dau, account executive, Buchen Co., Chicago, to Norge Div. of Borg-Warner Corp.. same city, as assistant to director of adver- tising. Don L. \\ atkins, manager, Pocatello, Idaho, of- fice, Cooper & Crowe Adv. Agency, Salt Lake City, buys Pocatello office and forms Don Watkins Adv., with S. D. Lowder as art di- rector; Jim Tyne, account executive, and Gilma Martinson, production manager. Gregory Paul, formerly with Tandy Adv. Co., Toronto, to tv section, F. H. Hayhurst Adv. Agency, same city. Richard J. Winkler, copy director. Warner & Assoc., St. Louis, to copy-service staff, Krup- nick & Assoc., same city. Robert I. Elliot, promotion copy chief, CBS- TV, to creative staff, Ruthrauff & Ryan, N. Y. James W. Loughran, national advertising and merchandising director, Tasti-Diet Foods Inc., Stockton, Calif., to sales promotion dept., Er- win, Wasey & Co., L. A. Mort Sinow, owner, Hollywood advertising agency, named West Coast representative of Sherwin Robert Rodgers Agency, Chicago, with offices at 8506 Sunset Blvd.; telephone: Crest- view 6-3860. Paul Wallach, free-lance publicist, Hollywood, to Last Frontier Hotel, Las Vegas, Nev., as resident publicist, succeeding Harvey Diederich, who moves to Robinson-Hannagan Assoc. (pub- lic relations), as Nassau, Bahamas, represent- ative. James C. Morgan, vice president in charge of tv, Raymond R. Morgan Co., Hollywood, and producer, KHJ-TV Los Angeles Queen for a Day, relinquishes latter post to concentrate on firm's expanding tv projects; Howard Blake, tv producer, Hollywood, assumes similar Queen for a Day duties. Harry E. Nickelson, Nielsen Food-Drug Index, elected vice president, A. C. Nielsen Co., Chi- cago. MCA Nears Acquisition Of UTP Film Catalogue Parties are negotiating for the right price. Deal should be settled in next fortnight. ARRIVAL at the right price is the only factor holding up the deal for Music Corp. of America to acquire United Television Programs' cata- logue of tv film shows [B«T, Nov. 15], accord- ing to a UTP spokesman in Hollywood. The proposed purchase, which, he added, will be settled one way or another by next week, will give MCA more tv film product than any other film syndication outfit. UTP recently an- nounced over $10 million will be represented in its catalogue for 1955. Jack Gross and Phil Krasne reportedly have added over $6 million in tv film product since their purchase of the remaining two-thirds in- terest in UTP over a year ago, which for "over a quarter of a million dollars" made them sole owners [B*T, Oct. 5, 1953]. Messrs. Gross and Krasne, it is understood, want to concentrate solely on production. Currently filming are Lone Wolf, Mayor of the Town (in association with Rawlins-Grant) and NBC-TV's Big Town. Upcoming is an O. Henry anthology series. Menkin Appointed Director Of Programs at Guild Films APPOINTMENT of Lawrence Menkin as di- rector of programs for Guild Films Co., New York, was announced last week by Reub Kauf- man, president of Guild Films. Mr. Menkin resigned recently as program director of WOR-TV New York [B«T. Nov. 8]. Mr. Menkin will supervise all of Guild Films' ex- panded program ac- tivities. The com- pany currently pro- duces Llberace. Life With Elizabeth, Joe Palooka, Florian Za- hach and Frankie Laine programs, and is scheduled to pro- duce new shows, including The Goldbergs, Confidential File, Bride and Groom, Dr. Nor- man Vincent Peale, Connie Haines and It's Fun to Reduce. Mr. Menkin also will create and develop new programs and serve as pro- gram liaison official with Vitapix stations. Guild recently effected a working agreement with Vitapix [B©T, Oct. 25]. Mr. Menkin, who has won honors for the "creative originality" of his television programs, began his broadcasting career as a writer with WLW Cincinnati, and has served CBS, NBC, DuMont, Ziv and the Office of War Informa- tion in various capacities. Mr. Kaufman, who noted that the appoint- ment of Mr. Menkin was part of an expansion program at Guild Films, also announced that the company has signed a 10-year lease for occupancy of the entire third floor at 460 Park Ave., New York. The transaction, which is said to involve $750,000 rental over a 10-year period, will give Guild Films more than 17,000 square feet of operating space. The company expects to be moved into its new quarters by mid-January 1955. MR. MENKIN Page 60 November 22, 1954 Broadcasting Telecasting Put scores of top name musical stars to work for you RALPH FLANAGAN PEGGY LEE NAT "KING" COLE JUNE VALLI LES BROWN SUNNY GALE To a TV sponsor who's going in circles If rising production costs have got you in a spin. Studio Telescriptions offer you the miracle selling power of top name musical artists at an unbelievably low cost. Throughout the country, stations in leading markets now offer programs built with Studio Telescriptions . . . the coun- try's leading talent performing America's favorite music in hundreds of sparkling production numbers. Check your markets for Studio Telescription programs and spot availabilities. Find out today how these high audi- ence shows can help you get the most from your advertising dollars. STUDIO RILIVIS, imc 380 MADISON AVENUE NEW YORK 17, N. Y. OXFORD 7-2590 IN CANADA: ALL-CANADA TELEVISION, 80 RICHMOND ST. WEST, TORONTO, ONT., EMPIRE 6-9236 Broadcasting • Telecasting November 22, 1954 Page 61 FILM TPA Fields Two-Platoon System for Sales TELEVISION Programs of America an- nounced last week it has created television's "first two-platoon division sales-manager sys- tem" and has appointed three sales executives to serve as the "alter egos" of the regular division managers in the three areas. In explaining details of the new plan, Michael Sillerman, executive vice president, said the new men will be "readily available to move into any market which TPA's sales staff cannot visit, be able to expedite local sales and serve in other capacities for the regional sales head." Mr. Sillerman noted that the recent expansion program has raised TPA's sales staff to 48 and present plans are to build the staff to 80 before September 1955. Appointed as spot division manager for the Far West with headquarters in Los Angeles is Wade Crosby, who joined TPA in October 1953 as a representative in the Northwest; spot division manager for the Midwest with headquarters in Chicago is Robert H. Leler, most recently general man- ager of the Fleetwood Co. and formerly with the Atomic Energy Commission, and spot division manager for the East Coast, located in Boston, is Charles E. Denney Jr., formerly a sales executive for the Western Division of ABC-TV. TPA's regular division managers are Bruce Eells, West Coast; Robert Hoffman, Mid- west, and Hardie Krieberg, East Coast. 'LONE RANGER' PLANS STEPPED-UP PROMOTION Agency, advertiser and net- works meet in New York to discuss increased merchandis- ing campaign which includes February 'anniversary' show on ABC-TV and CBS-TV. ADVERTISER, agency and networks held tar- get practice last week in New York on plans for a stepped-up promotion and merchandising campaign for The Lone Ranger, who has been riding the range on radio for nearly 22 years. The program, sponsored in its long history by General Mills, is heard thrice weekly on ABC Radio (and weekly on 15 stations in Canada), and seen weekly on two different tv networks (ABC-TV and CBS-TV). Gordon Johnson of Dancer-Fitzgerald-Sam- ple, New York, the agency which handles the account, disclosed plans in the making for an hour-long film, tracing the masked-man's his- tory, to be telecast in February on ABC-TV and CBS-TV as an "anniversary" show, spon- sored by General Mills. The agency currently is working on station clearance and final agree- ment with advertisers whose time periods would be affected. A dinner-cocktail party at the Hotel New Yorker — where merchandising and promotion displays were exhibited — featured talks by Mr. Johnson and Jack Wrather, Texas industrialist and broadcast station owner who, along with associates, acquired the Lone Ranger property in September for a reported $3 million. The program now claims an audience of nearly 40 million, of which 33 million are said to be tv viewers. It also claims to have a 55% adult and 45% juvenile audience. Mr. Wrather said he and his associates plan to "take advantage of the property's potential" and will begin a "big promotional push" in 1955. Also attending the dinner party was Mrs. Maria Helen Alvarez, a stockholder in Mr. Wrather's KFMB-AM-TV San Diego hold- ing (he also is permittee for uhf WJDW (TV) Boston, not yet on the air). With radio and tv programming the backbone of the Lone Ranger property, plans encompass increased listening and viewing as well as greater merchandising and promotion of its associated enterprises — comic books, novels, comic strips, accessories and recordings. Writers Sue Leven, Rockhill SUIT for $2,501.50 has been filed in Beverly Hills Municipal Court against Edward Leven and Rockhill Productions Inc. by Hollywood tv writers Nathan P. Monaster and Arthur Alsberg. The plaintiffs claim that a $2,500 check, made out to them as an advance payment for tv film scripts they were to write for a series starring Claudette Colbert, was not honored because Mr. Leven's signature on the Rockhill account was unauthorized. A proposed sponsorship on NBC-TV by Toni Co. fell through in August when the star reportedly refused to do the commercials. The pilot film has since been acquired for syndi- cation by United Television Programs. Film Council Adds Lab V.P. MAIL REFERENDUM of members of the National Television Film Council has approved an amendment under which the number of officers will be increased from ten to eleven to include a vice president in charge of the labora- tories division of the trade organization, Melvin L. Gold, NTFC president, has announced. Mr. Gold said the suggestion for a lab- oratories vice president had been made because the advent of color tv has brought into the organization many representatives of laborator- ies and film manufacturers. Among the duties of a laboratories vice president will be advising NTFC on improvement in service, quality and handling of films for television. FILM SALES Sterling Television Co., N. Y., reported during September and October it completed sales of 41 different shows to 128 stations across coun- try. Included were five sales on Sterling's new Little Show and 16 on cartoon series. FILM DISTRIBUTION Reichhold Chemicals Inc., White Plains, N. Y., is offering for tv "A New World of Chemistry," 27-minute dramatic film depicting manufacture of synthetic resins and their applications to daily life, available in color or black-and-white. George Bagnall & Assoc.-DBA Consolidated Television Sales, Beverly Hills, Calif., has an- nounced availability for television distribution new 15-minute program, Here's a Show for the Ladies. Series, produced by Zahler Films Inc., L. A., features Elizabeth Chapin, home economist, giving tips on sewing. FILM PEOPLE Herbert H. Rabke, formerly general manager, Harry B. Cohen Adv., N. Y., ap- pointed secretary - treasurer, Transfilm Inc., same city. Peter Crawford, Di- amond Match Co., N. Y., Frank Spei- gleman, account ex- e c u t i v e , Walter Schwimmer Produc- tions, Chicago, and Richard B. Ullman to national sales staff, Richard H. Ullman Inc., Buffalo, N. Y., headquartering in Atlanta, Buffalo and Detroit, respectively. Robert Costello, associate producer, Talent Assoc. Ltd. (film production), N. Y., elected vice president. S. Alex MacKay, formerly Ontario manager, Associated Screen News Ltd., Toronto, to In- ternational Productions, Toronto, as general manager, also acting as tv and film production consultant for Foster Adv. Co., Toronto. MR. RABKE JON HALL, star of Ramar of fhe Jungle, confers in New York with officials of Tele- vision Programs of America, producers of the tv series. Present are (I to r): Kurt Blum- berg, assistant vice president; Michael M. Sillerman, executive vice president; Peter Zanphir, TPA advertising consultant; Charles Goit, account executive; Mr. Hall; Stretch Adler, Kenneth Joseph and Ken Fay, account executives, and Jerome B. Capp, exploitation manager. Page 62 November 22, 1954 Broadcasting Telecasting . . . /t torff/nf (liuwttiictitfj . . . A # A Color Television System for Film Reproduction It is our pleasure to present a complete line of Color Television Equipment with excellent color fidelity . . . and surprisingly low in cost. Write Dage today for details. DAGE TELEVISION DIVISION THOMPSON PRODUCTS, INC., MICHIGAN CITY, INDIANA Broadcasting • Telecasting November 22, 1954 • Page 63 BAB (SOON TO BE RAB) APPROVES $720,000 BUDGET; BAUDINO ELECTED Name will be Radio Advertising Bureau as of Jan. 1. Westinghouse Broadcasting vice president succeeds Charles Caley of WMBD as chairman of the board; Kevin B. Sweeney re-elected president. BROADCAST Advertising Bureau will become the Radio Advertising Bureau and launch an expanded program of radio promotion activities on Jan. 1 under a $720,000 annual budget approved by the board of directors last week. Joseph E. Baudino, executive vice president of Westinghouse Broadcasting Co., was elected chairman of the BAB (RAB) Board, and Kevin B. Sweeney was re-elected president. Kenyon Brown, KWFT Wichita Falls, was named to the executive committee chairmanship, generally regarded as stepping-stone to board chairman- ship, and John S. Hayes, WTOP Washington, was named chairman of the finance committee. William B. McGrath, WHDH Boston, was works also contributing, one or more "major research jobs" similar to the recent ARF-Politz radio and tv set census underwritten by BAB and the networks [B*T, Sept. 27]. • Decision to stage a two-day radio adver- tising conference in New York next October with advertisers and agencies playing a major role, plus acceptance of NARTB's invitation to participate in the NARTB annual conven- tion again by providing a radio sales day. The $720,000 budget for 1955, largest BAB has had and comparing to $687,000 set aside for the current fiscal year, was authorized co- incident with a change in the corporation's fiscal year to put it on a January-December MR. BAUDINO MR. BROWN MR. HAYES MR. SWEENEY elected secretary, and Donald W. Thornburgh, WCAU Philadelphia, was named treasurer. William L. Morrison was re-elected assistant secretary-treasurer. Other key features of the board meeting, held in New York Tuesday following the annual BAB membership meeting at which five new directors were elected and 24 re-elected, in- cluded : • Plans for greater "personalization" of BAB's station services, through a vastly ex- panded schedule of both area sales clinics and community sales meetings. • Increases in BAB membership dues, amounting to about 33 1/3% over a three-year period starting in 1956 and expected to push the RAB budget "very close" to $1 million that year. • Allocation of up to $50,000 as a starter toward financing, probably with the radio net- WHO PRODUCES IT? WHO SELLS IT? see the USE the BROADCASTING YEARBOOK! rather than April-March basis. President Sweeney projected BAB's income to $800,000 before summer and outlined five principal ob- jectives to be accomplished with the increased allocation. The five objectives: the greater "personaliza- tion" of service to stations; more specific "how to use" information for members; the new "major research job," plans for which are ex- pected to be set by the first of the year with an eye to getting field work started in the spring; an increase in the number of specific presenta- tions to national advertisers, and expansion of membership. The change in name to Radio Advertising Bureau Inc., long planned [Closed Circuit, July 12], was designed "to more clearly identify the organization with radio." It will also help to avoid confusion with the new Television Bureau of Advertising (TvB), which goes into operation Dec. 1. The expanded sales clinic and community meeting plans, based on the idea of "bringing the meetings to the members rather than the members to the meetings," call for sales clinics at least once in 76 cities and in 26 of these cities at least twice during 1955. They also call for sales committee activities, under which all BAB member stations in a community jointly solicit business from non-radio advertisers, to be expanded from 24 cities to 68, with time spent by BAB executive personnel in such cities to be extended to as much as five days in major markets. The new schedule of clinics provides for BAB to conduct 10 a month for 10 months of the year, meeting at least once in every city where there are three or more members. Mr. Sweeney said this would save thousands of dollars of travel expense in every state and permit partici- pation by hundreds of salesmen who have not been able to travel to distant meetings. Page 64 November 22, 1954 The new dues structure increases the con- tributions of networks, station representatives, and associate members, and sets up a uniform structure for stations, all effective Jan. 1, 1956. Officials said the increase amounted to about one-third but pointed out it takes effect in three annual stages, starting a year from now. Charles C Caley of WMBD Peoria, retiring board chairman and saluted by his fellow mem- bers for "outstanding and devoted service" in that post for more than two and a half years, estimated that "the increased funds which will result from this new dues structure will assure the RAB Inc. of a budget very close to a million dollars in 1956." The board also heard Mr. Thornburgh, as chairman of the plans committee, report on his committee's efforts to help management develop detailed plans for coping with such radio prob-' lems as speeding up set sales, simplification of stations' internal sales procedures, and develop- ment of more effective presentations versus other media. The newly-elected board chairman, Mr. Baudino, and other new officers will take over effective Jan. 1. Retiring Chairman Caley con- tinues on the board, but three members are retiring as directors: Robert D. Swezey of WDSU New Orleans, described as one of the "fathers" of BAB; Martin Campbell, WFAA Dallas, and H. Preston Peters, Free & Peters. New members named to the board in the membership meeting were: J. Elroy McCaw, whose interests include WINS New York and KYA San Francisco; Ralph J. McElroy, KWWL Waterloo, Iowa; Frank P. Schreiber, WGN Chicago; A. E. Spokes, WJOY Burlington, Vt., and Joseph J. Weed, Weed & Co. Re-elected to the board for one year, in addition to new chairman Baudino, retiring chairman Caley, President Sweeney, and Messrs. Brown, Hayes, McGrath, and Thorn- burgh, were the following: Charles T. Ayres, ABC; John P. Blair, John Blair & Co.; John C. Cohan, KSBW Salinas; Robert E. Dunville, WLW Cincinnati; William H. Fineshriber Jr., NBC; Simon Goldman, WJTN Jamestown, N. Y.; George J. Higgins, KMBC Kansas City; Ward D. Ingrim, KHJ Los Angeles; Edgar Kobak, WTWA Thomson, Ga.; Howard Lane, KOIN Portland, Ore.; James H. Moore, WSLS Roanoke; Adrian Murphy, CBS Radio; John F. Patt, WJR De- troit; William B. Quarton, WMT Cedar Rapids; Robert A. Schmid, Mutual; George B. Storer, Storer Broadcasting Co., and Allen M. Woodall, WDAK Columbus, Ga. WAITE TO HEAD SIGMA DELTA CHI ALDEN C. WAITE, president of Southern California Associated Newspapers (Copley Press, KCOP-TV), Los Angeles, last week as- sumed presidency of Sigma Delta Chi, national journalistic fraternity which embraces radio and television newsmen in its 22,500 member- ship. Mr. Waite was elected to succeed Robert U. Brown, president and editor of Editor & Publisher, at the closing session Nov. 13 of the fraternity's 45th anniversary convention in Columbus, Ohio. Mr. Brown automatically became chairman of the Executive Council. Roy W. Howard, chairman of Scripps-How- ard (WCPO-AM-TV Cincinnati; WEWS (TV) Cleveland; WNOX Knoxville, WMC-WMCT (TV) Memphis) was elected honorary presi- dent for the ensuing year. He succeeds John Cowles, president of the Minneapolis Star and Tribune and chairman of the Cowles Broad- casting Co. (KRNT-AM-FM Des Moines [ini- Broadcasting • Telecasting The Lohmilleis unpack a broiJer-cooJcer, their 23rd electric appliance (not counting lights). WHAT'S HAPPENED TO THE HI FAMILY IN THE "ELECTRIC AGE"? They use 3 times as much electricity — and pay less per kilowatt-hour for it Since the Lyle Lohmillers of Milwaukee were married in 1939, family living has undergone a great change — in everything from housework to entertainment. The Lohmillers, a typical U.S. family, have moved into the "electric age." A measure of their change — they are using 3 times as much electricity today. One reason is that electricity does more jobs for ( 1954 1939\ / vw 1939 1954 MORE ELECTRICITY — LOWER PRICE. Bulbs show how supply of electricity has been tripled. Coins show how the average price per kilowatt-hour has dropped for U. S. families. them. And the price is lower — the average family pays Jess per kilowatt-hour than in 1939. Another reason — there's more of it. The electric light and power com- panies provide 3 times as much electricity. They are building new power plants and dams and lines all over the country ($10 billion worth) to keep well ahead of growing needs. What's coming? Still more electricity-at-work for the Lohmillers, and for everybody. Electric companies will add half again as much by 1960! In spite of this abundance, some people still propose that the federal government build electric projects all over the nation— at the taxpayers' expense, of course- even if it means waste and the threat of socialism. You can help avoid such waste and extravagance by encour- aging Congress to resist the pressure for unnecessary govern- ment power projects. The country's electric needs can be met by America's Electric Light and Power Companies*. * Names on request from this magazine 'YOU ARE THERE"- CBS television -witness history's great events Broadcasting • Telecasting November 22, 1954 • Page 65 CALL TO ACTION SOUNDED BY FELLOWS TO PREVENT RADIO-TV NEWS CENSORSHIP NARTB president, at the RTNDA convention, defines censorship and calls for continued broadcaster vigilance. Paul White, executive editor of KFMB-AM-TV San Diego, scores limitations on broadcast access to news events. tial decision favoring .grant of ch. 8]; WNAX Yankton, S. D., KVTV (TV) Sioux City, and 47% of WCCO-AM-TV Minneapolis). Other officers elected were Mason R. Smith, editor and publisher of the Tribune Press, Gouverneur, N. Y., vice president for profes- sional chapter affairs; Ed J. Dooley, managing editor, Denver Post, vice president for expan- sion; Alvin E. Austin, head, journalism depart- ment, U. of North Dakota, re-elected vice presi- dent of undergraduate affairs; Bernard Kilgore, president, Wall Street Journal, re-elected treas- urer; Sol Taishoff, editor and publisher, B»T, secretary. Members of the Executive Council in addi- tion to the officers are John W. Colt, managing editor, Kansas City Star (WDAF-AM-TV ) ; James A. Byron, news director, WBAP-AM-TV Fort Worth (both re-elected); Robert Cavagna- ro, West Coast executive, Associated Press; Dale R. Spencer, U. of Missouri (KOMU [TV]) Columbia, and Ken Clayton, promotion depart- ment, Chicago Tribune (WGN-AM-TV). Chicago was selected for the 1955 convention during November. An invitation from Louis- ville for the 1956 convention was accepted by the Executive Council at its post meeting ses- sion, Sunday, Nov. 14. The Executive Council also instructed its committee to study possible awards for under- graduates to continue the project during the ensuing year. The committee had recommend- ed three awards to individual undergraduates covering radio reporting, radio or television newswriting or commentary and public service in radio journalism. Newsmen Back Access Bill BILL designed to promote freedom of informa- tion, scheduled for introduction in the next session of the Indiana Legislature, will be sup- ported by the Indiana Radio-Tv Newsmen, the group decided at a Nov. 14 meeting held in Indianapolis. The bill would permit recording for broadcast of all public sessions of govern- mental agencies and committees in the state. Gov. George N. Craig has indicated he would sign the measure if it passed. NARTB President Harold E. Fellows last Thursday sounded a clarion call for radio-tv news executives to join in an industry-wide cooperative effort designed to spot symptoms of the "creeping paralysis of censorship" at the community level. At the same time Mr. Fellows: • Related plans for asking NARTB's Free- dom of Information Committee to reshape its course of action to include participation by the Radio-Television News Directors Assn. He was slated to make the recommendation Friday at a committee meeting in New York. • Reported on a movement looking toward re-evaluation on Canon 35 by NARTB, an American Bar Assn. committee and representa- tives of the American Newspaper Publishers Assn. and American Society of Newspaper Editors. o Scored the "arbitrary action" of Sen. Arthur V. Watkins' (R-Utah) committee in closing its doors to radio-tv coverage of its sessions. Mr. Fellows addressed a luncheon session of the Radio-Television News Directors Assn. annual convention at the Sheraton Hotel in Chi- cago last Thursday. He spoke on "The Final Freedom." Radio and tv news editors, directors and broadcasters from throughout the country at- tended the three-day conclave, keynoted with a talk Thursday morning by Paul W. White, executive editor, KFMB-AM-TV San Diego, Calif. He also scored limitations on broad- cast access to news events. Mr. Fellows played a return engagement, having addressed the RTNDA convention last week. Response of RTNDA delegates to his speech was enthusiastic. He noted a "kind of political myopia" by many public officials this past election year, with respect "to the television lens," and a "befuddlement" about the function of electronic media by those directly engaged in the conduct of legislative hearings. "We in broadcasting, it seems to me, can gaze with some pride upon the organized militancy with which our industry met the efforts that might throttle its opportunity to grow and expand in the news field," the NARTB president observed. He remarked that a telecast of a recent Presidential Cabinet meeting gave the people an insight into the activity of the executive family, whatever the political implications, and was "a contribution to the cause for which we struggle — equal access to the news." He noted sentiment for such broadcasts and tele- casts on a monthly basis. Arbitrary Notion By contrast, Mr. Fellows continued, the Watkins committee took negative action that grew "out of an arbitrary notion . . . that the people should be permitted to peek at public events but perhaps not to look at them." Despite the flood of protests — telegrams, air editorials and other modes — the committee held fast to its original decision, he pointed out. "We made a good record of protest but not a good record of accomplishment," Mr. Fellows observed. The NARTB president defined censorship as "any action which denies a public medium an opportunity to publish or broadcast that which it has a right to publish or broadcast. He cited the New York State law banning radio mic- rophones and tv cameras in courtrooms as a "limitation," and the American Bar Assn.'s Canon 35 as censorship "in a sense." He also felt it a form of censorship that a municipality or state, by legislation or regula- tion, would stipulate that a public medium could not air advertising of a legal product available to other competitive public media. He suggested that if such authority does exist, it should be questioned. These few examples of censorship, Mr. Fel- lows continued, point up the "need for con- tinued militant vigilance on the part of broad- casters," and particularly by professional people like members of the RTNDA. He asserted: "Against the growing tendency toward policing the industry in this area of news broad- casting, as I say, we have taken sturdy action in the form of protestation. The time has come, however, when this is not enough. The time has come when we must organize ourselves as a positive force in anticipation of such further efforts as may arise, and find reason- able ways to prevent before the need for cure arises." Mr. Fellows said he suggested to the ABA that RTNDA be included in any representation on discussions over Canon 35. He noted that while ABA took the initiative on this matter, broadcasters should assume it "in other areas where censorship or the threat of censorship exists — at all levels of government and at all levels of professional self-regulation. Mr. Fel- lows urged that all freedom of information committees should join forces and establish better liaison, perhaps holding joint meetings, AT A RECENT Southern California Broadcasters Assn. meeting, where use of radio by real estate brokers and home builders was discussed, Stanley Spero (I), sales manager, KMPC Hollywood and SCBA sales committee chairman, listens to the three panel speakers of the day (I to r): Andrew Carpenter, vice president, Dan B. Miner Co., Los Angeles; Claude B. Leach Jr., owner of a Long Beach, Calif., advertising agency, and George Stiller, partner, Stiller-Rouse Advertising, Los Angeles. Page 66 • November 22, 1954 Broadcasting • Telecasting ♦ v i '.j pair of aces back to back . and t the Monday throug on the CB Two of the biggest drawing cards in show business are now back to back on CBS Radio five nights a week: THE BING CROSBY SHOW at 9:15 pm EST-fifteen minutes of songs and talk by a man with apparently no limitations whatever. Even with his feet on the desk, he can sing rings around just about everybody, and his interests (and guests) have the same wide range as his voice. Followed by: THE AMOS 'N' ANDY MUSIC HALL at 9:30 pm EST -prac- tically a full half-hour (there's the news at 9:55) with America's classic comedy team, now holding a musical court with their guests, in the Mystic Knights of the Sea Lodge— George"Kingfish"Stevens,proprietor. Together, these shows are exactly what people want from radio this time of the evening . . . something relaxed and informal, to keep them company whatever they're doing, wherever they happen to be. Out in the kitchen. Upstairs. In the living room, workshop, car. Scheduled back to back, Bing and Amos 'n' Andy build audiences for each other. And scheduled five nights a week, they accumulate audiences quickly. So these shows also fit in perfectly with what more and more advertisers want from radio: vast numbers of different people to talk to, at costs that make good sense. turn up every Friday night Radio Network THE BIG MONEY MAKER IS RECORDS with ROCKWELL" Voted Flint's No. 7 Disc Jockey! What a selling combination! The most popular radio station in Flint and Flint's best-loved, most-listened-to disc jockey . . . Jim Rockwell! Nothing could be sweeter to lure business your way in Michigan's 2nd biggest income city. Folks just nat- urally tune to WKMF . . . Flint's only 24 hour station devoted exclusively to News, Music and Sports. So, put your ad dollars where the listeners are! ' RECORDS WITH ROCKWELL" is covering Flint's billion-dollar Flint, Michigan Frederick A. Knorr, Pres. Eldon Garner, Mg. Director Represented by HEADLEY-REED WKMF— Flint . . . WKMH— Dearborn-Detroit . . . WKHM-Jackson is the package buy that covers 77% of Michigan's entire buying power. Yet you save 10% when you buy all 3. Highest ratings . . . because every- body likes News, Music and Sports! Page 70 • November 22, 1954 Broadcasting Telecasting and that other media should be encouraged to take part. He expressed hope that news directors throughout the nation become "volunteers" in spotting the early symptoms of censorship, whether manifested in state legislative sessions, city council proposals or in the utterances of public officials and members of professional societies. Amalgamation of strength at the na- tional level should be duplicated in the states as well, he suggested. Mr. Fellows also rec- ommended that radio-tv news executives "seek out" chances to appear before public gatherings and expound the broadcaster's capacity and right to disseminate news, and to take steps to discuss the principle of radio-tv coverage with those who have "some misgivings." He stressed that claims for equal access to 'coverage should not be based on "competitive MR. FELLOWS MR. WHITE advantage" but should take into account fair- ness, integrity and special responsibilities of broadcasting. In the case of television, he em- phasized, "wider effort should be made to demonstrate the fact that television need not upset the decorum of an investigative or judi- cial proceeding." Mr. Fellows expressed con- fidence that broadcasters would not press the equal access issue if it could be shown that such coverage "would jeopardize fair trial or mitigate the effectiveness of a legislature's inquiry." Mr. White told RTNDA delegates that "tele- vision news is getting better and better" and is becoming more important in local production, while radio "retains its superiority in speed" but in some cases is passing up intensive local coverage. He felt, however, that tv is "still too delimited in what it's permitted to cover" and that radio is apt to predominate in news indefinitely. Mr. White scored NCAA's limitations on football tv as a "reprehensible restriction" and said public demand will force it to mend its ways. Mr. White called on RTNDA delegates to empower their president "to voice his protest against any discrimination toward either tele- vision or radio." He termed this "the hour of crisis" for survival of RTNDA and said it needs "strong and even crusading leadership." The afternoon session Thursday was devoted to radio workshop discussions, with Phil Von Ladeau, A. C. Nielsen Co., as speaker. The tv workshop was held Friday along with a general business session and election of officers. Participating in the panel were Francis McCall, NBC; Ralph Renick, WTVJ (TV) Miami, Fla., and James Byron, outgoing RTNDA president. The "sponsor's viewpoint" on news was scheduled for Saturday with speakers including Dave Anderson, Standard Oil Co.; James Luce, J. Walter Thompson Co., and Charles Harding II, Buchanan-Thomas. Sig Mickelson, CBS vice president, was to address the Saturday evening banquet on air editorializing and censorship. AD COUNCIL TURNS GUNS ON DELINQUENCY, SLUMS Plans for 15 campaigns for 1955, to be handled by $100 million in advertising facilities, announced at first Advertising Council Day in New York. AS PART of its activities marking the first annual Advertising Council Day, the Council voted last Wednesday to allocate part of its $100-million-a-year advertising facilities to help alleviate two of the nation's most critical prob- lems— juvenile delinquency and slum conditions. Plans for these and 13 other campaigns for 1955 were announced Wednesday night by Council Chairman Stuart Peabody, assistant vice president, The Borden Co., to 650 business leaders who attended a Council dinner at the Waldorf Astoria Hotel in New York. Earlier in the day, the two new campaigns received a vote of acceptance from the Council's Public Policy Committee, a group of 20 distinguished citizens from various professions and fields, headed by Paul G. Hoffman, chairman, The Studebaker-Packard Corp. Mr. Peabody told dinner guests that by next spring the Council will have nation-wide ad- vertising campaigns underway on radio and television and in newspapers, magazines, car cards and outdoor posters, in which the prob- lems of slum conditions and juvenile delin- quency will be described and immediate citizen action recommended. With the addition of these two campaigns, Mr. Peabody said, 15 projects will receive major support from the Advertising Council in 1955. The others are: Better Schools, Future of America, Civil De- fense, Community Chests, Crusade for Free- dom, Engineers Wanted, (home) Fire Preven- tion, Forest Fire Prevention, Ground Observer Corps, Red Cross, Religion in American Life, Stop Accidents and U. S. Savings Bonds. During the dinner, the Council presented its first annual award for public service to Charles E. Wilson, chairman of the executive committee of the board of directors of W. R. Grace & Co. and former head of General Electric Co., for "many years and personal sacrifices in the field of public service." Presentation of the award, an inscribed silver bowl, was made by Charles E. Mortimer, president, General Foods Corp., who is Council director and a former chairman of the board. Principal dinner speaker was Dag Hammars- kjold, secretary-general of the United Nations, who discussed "Why a United Nations?" Henry G. Little, president of Campbell-Ewald Inc., gave a lecture-slide presentation on the im- portance of public service advertising, titled "No Business Is an Island," in which he paid tribute to all media. The dinner climaxed a series of all-day meet- ings at which the industries advisory and public policy committees reviewed and evaluated ma- jor campaigns currently on the Council dockets, heard presentations on the two new projects, and formulated plans for 1955. Both commit- tees joined the Council's board of directors for a luncheon meeting, at which James Webb Young, senior consultant to J. Walter Thomp- son Co. and a Council director, was guest speaker. RETMA-U. of Pa. Symposium PROGRESS in use of printed circuits in elec- tronic equipment will be reviewed at a sym- posium to be held Jan. 20-21 at the U. of Pennsylvania, Philadelphia, under auspices of the Engineering Dept. of the Radio-Electronics- Tv Mfrs. Assn. Donald W. Cottle, General Electric Co., is in charge of the program. Taking part in the symposium will be the pro- fessional group on production techniques of the Institute of Radio Engineers. FIRST ANNUAL Ad Council Day observance Nov. 17 saw this mahogany plaque, replica of the Advertising Council seal, presented to Council President Theodore S. Repplier by a committee representing the campaign funds which annually benefit from the group's programs. Present at the ceremony (I to r): Richard Reuter, CARE deputy executive director; Henry Toy, executive director of the National Citizens Commission for the Public Schools; Mr. Repplier, and Morton Sontheimer, assistant to the president of the American Heritage Foundation. Broadcasting • Telecasting November 22, 1954 • Page 71 PLANS for participation in National Advertising Week, Feb. 13-19, by the Advertising Federation of America were formulated by these AFA committeemen at a recent New York meeting (I to r): front row, Committee Chairman J. L. Van Volkenburg, CBS-TV president; Roger Pryor, vice president, Foote, Cone & Belding and head of the task force committee for the agency; Otis Winegar, FC&B vice president; Elon G. Borton, AFA president; second row, Tom Ragland Jr., WMBQ Memphis; John Yeck, Yeck & Yeck, Dayton, Ohio; Dick Messner, Marbridge Printing Co., New York; Richard Geis- mar, DuMont Tv Network; back row, Howard Abrahams, National Retail Dry Goods Assn.; Fred Westin, Public Utilities Adv. Assn. president, and Jim Proud, assistant to the president, AFA. NCAA'S GRID HOLD MAY BE BROKEN IN '55 Feeling among college and broadcast officials is that next year will be one of decision. NARTB Sports Committee meets, feels out problem. ALTHOUGH leaders of the National Col- legiate Athletic Assn.'s controlled tv plan osten- sibly are adamant, there's a rekindled feeling that 1955 will be a year of decision for the project. Evidence continued to pile up last week of a new rebellion in the making among top foot- ball universities. The upshot may be an end- run around the association's stand against un- limited— or at least regional — tv broadcast coverage. Two developments in New York gave indi- cation of (1) an increasing awareness in NCAA ranks that big-time football schools, particu- larly conference teams, will renew their at- tacks on the national tv plan with increased vigor, and (2) a feeling among broadcasters that this winter the NCAA tv log-jam at long last may be split wide open. NCAA football topped the agenda of NARTB's Sports Committee which met Wednes- day at the Ambassador Hotel. That same day, Danny Hill, liaison officer for NCAA's tv com- mittee, addressed the Sports Broadcasters Assn. of New York. While Mr. Hill held to a belief that a large majority of colleges will support NCAA's cur- rent policy on tv, he acknowledged "more of a swing" toward regional telecasts than has been prevalent in past years. Looking to NCAA's January meeting, Mr. Hill predicted much discussion on regional vs. limited tv. But, he said, the policy of "restric- tive" television, which the NCAA committee is convinced constitutes the best approach to a college football tv program, will be endorsed. Thus Mr. Hill echoed the statement made recently by Asa Bushnell, director of the NCAA Tv Committee, that member colleges would not support regional tv or unlimited tv. Mr. Hill asserted that similar sentiment had been voiced to him by most college athletic officials in the country. Bulk of broadcast talk at the NARTB com- mittee meeting was on NCAA tv. NARTB again in January, when NCAA holds its annual meeting, will send an observer, as yet unnamed. It was decided at the meeting that George J. Higgins, KMBC Kansas City, committee chairman, would accept an invitation to ad- dress the National Assn. of Professional Base- ball Leagues' (minors) Houston meeting next Monday. Mr. Higgins will talk on "What Radio Expects from the Minor Leagues." But what broadcasters can expect from NCAA dominated the discussion. Reference to ABC-TV's difficulty with sponsorship of this year's games — which also underlaid the talk by Mr. Hill — was made in the discussions. The Sports Committee agreed Mr. Higgins should circulate a letter to broadcaster state associations urging the adoption of individual sports committees to work with schools and teams on the local level. Seeks Better Understanding Mr. Higgins' letter to state broadcasting as- sociations will state, in part: "The Sports Committee of the NARTB, in its brief two years of effort, has done much to encourage understanding between national, amateur and professional athletic groups and the broadcasters — and although progress is slow, we feel the broadcasting industry is moving surely in the direction of better relations with sports authorities. "This effort could be measurably stepped up by similar activity at the state level. The for- mation of a Sports Committee in your Associa- tion would give us an opportunity to exchange materials, through the facility of 'State Side' — the state association letter published monthly by NARTB. It would enable us also to work in close liaison and would encourage the estab- lishment of uniform policy in industry recom- mendations in this particularly vital field of broadcasting." A resolution was adopted by the NARTB group calling for widespread promotion and dissemination of success stories dealing with sports programming and attendant merchan- dising. It will be transmitted by Chairman Higgins to Broadcast Advertising Bureau (BAB) and Television Bureau of Advertising (TvB). The resolution urges both bureaus to quickly compile statistics and material on sports success stories and circulate the information to their members as well as agencies, representatives and other interested groups. Networks, stations and NARTB officials were represented at the meeting. Committee mem- bers taking part were Wesley Fesler, WDGY Minneapolis; Robert O. Reynolds, KMPC Los Angeles; Ben Strouse, WWDC Washington; Gene Trace, WBBW Youngstown, Ohio; Robert B. Hanna Jr., WRGB (TV) Schenectady; Law- rence H. Rogers, WSAZ-TV Huntington. W. Va.; Don Searle, KOA-TV Denver, and Robert R. Tincher, KVTV (TV) Sioux City. William B. McGrath, WHDH Boston, and D. L. Provost, WBAL Baltimore, were the only members not attending. Network representatives were Lindsay Nel- son, NBC; E. M. (Pete) Johnson, MBS; John Derr, CBS, and Tom McMahon, DuMont. NARTB delegation included Harold E. Fel- lows, president; John F. Meagher, radio vice president; Howard Bell, assistant to the presi- dent; Thad H. Brown, tv vice president and counsel to Tv Board; Robert K. Richards, con- sultant, and Abiah A. Church, attorney. Although an invitation was sent to ABC-TV, which currently is telecasting the NCAA's "game of the week" on tv each Saturday, for the network to send a representative to the meet- ing, it was reported that because of previous commitments connected with the current NCAA schedule, ABC-TV was unable to respond. Eventual disposition of the NCAA tv weekly football telecasts was scored by sportscasters at the meeting addressed by Mr. Hill. It was noted that since ABC-TV has reported a loss on the series, tv network bids for next season could be expected to be reduced drastically. Mr. Hill, in answer, said NCAA's main con- cern was protection of member colleges and KEY PROBLEMS in sports broadcasting were discussed Wednesday at the New York meeting of the NARTB Sports Com- mittee. Here four committee members hold a sideline discussion (I to r): seated, Robert O. Reynolds, KMPC Los Angeles; Chairman George J. Higgins, KMBC Kan- sas City; standing, Gene Trace, WBBW Youngstown, Ohio, and Wesley Fesler, WDGY Minneapolis. Page 72 • November 22, 1954 Broadcasting • Telecasting You light up your home— without a thought of fire Faulty wiring and poor instal- lation have always been a poten- tial cause of fire. Yet you switch on your lights without a thought of fire — because fire insurance is al- ways on the job protecting you. To safeguard your home against these hazards, fire protection engineers, together with the electrical industry and Underwriters' Laboratories, have established safe electrical standards which are used all over the country. This is one of the jobs of the capi- tal stock fire insurance companies— to protect you, your home, your family, job or business, every hour of the day and night. Fires, explosions, windstorms are constant threats. You guard your health by seeing your family doctor and dentist. Be sure that you have adequate protection against loss by fire or other disaster. See another specialist regularly— your local capi- tal stock insurance agent or broker. The protection he offers is essential to your security. Capital Stock Fire Insurance Companies are represented by independent local agents or brokers. It's the insurance service that gives you the personal ad- vice of a man right in your own neighborhood. And he protects you in more wayst than you know; he's the man who can take care o/ALLyour j insurance needs! NATIONAL BOARD OF FIRE UNDERWRITERS 85 John Street New York 38, N. Y. 222 West Adams Street, Chicago 6, Illinois 465 California Street, San Francisco 4, Cal. Broadcasting • Telecasting November 22, 1954 • Page 73 Only STEEL can do so many jobs so well A Happy Marriage took place when housewares and USS Stainless Steel found each other. And today, you get the benefit of the mating . . . pans, pots and other household articles that are not only bright and beautiful in appearance and virtually indestructible, but easy to clean and safe, too . . . because this shin- ing metal is so easy to keep free from contamination. Steel TakeS tO the Air. In Arizona, there's a sandy river bed where flash floods frequently occur. A gas pipe line had to cross the river bed. So, to avoid the flash flood danger, the 30-inch welded gas pipe line took to the air for 1020 feet. Pipe and supporting structure were fabricated and erected by U.S. Steel. ■ ;v:. ■ . : ■ ■ ' - Bjll'l This trade-mark is your guide to quality steel SEE THE UNITED STATES STEEL HOUR. It's a full-hour TV program presented every other week by United States Steel. Consult your local newspaper for time and station. Something New for Snow or Mud. when the going gets tough in deep snow or mud, the motorist's life-saver now is fre- quently these new tire traction clips of heavy wire, which clip easily to tires, furnish grip enough to get you out of trouble, and are then simply removed by prying. Clips are made by American Steel & Wire Division of U.S. Steel. Everybody Knows the progress American railroads have made in their passenger services these past years ... in spite of arbitrary limitations. But it is not so well known that their freight services have been making enormous progress, too ... as witness the 170,000 modern freight cars like this that have been built with USS Cor-Ten Steel in the past 20 years ... a high strength steel that allows freight cars to carry more payload and last longer with lower maintenance cost. UNITED STATES STEEL For further information on any product mentioned in this advertisement, write United States Steel, 525 William Penn Place, Pittsburgh 30, Pa. AMERICAN BRIDGE . . AMERICAN STEEL & WIRE ond CYCLONE FENCE . . COLUMBIA-GENEVA STEEL . . CONSOLIDATED WESTERN STEEL . . GERRARD STEEL STRAPPING . . NATIONAL TUBE OIL WELL SUPPLY . . TENNESSEE COAL & IRON . . UNITED STATES STEEL PRODUCTS . . UNITED STATES STEEL SUPPLY . . Divisions of UNITED STATES STEEL CORPORATION, PITTSBURGH UNITED STATES STEEL HOMES, INC. • UNION SUPPLY COMPANY • UNITED STATES STEEL EXPORT COMPANY • UNIVERSAL ATLAS CEMENT COMPANY 4-202* Page 74 • November 22, 1954 Broadcasting Telecasting that fees for tv rights to games are worked out by colleges taking part and the networks, spon- sors and agencies. The matter of fees, he noted, is secondary to the overall position of NCAA of a "limited" approach as the most feasible for its tv policy. The association's luncheon meeting was pre- sided over by its president, Dean Miller, sports editor, United Press Radio Division. Members voted to present sportscasters Clem McCarthy and Bill Slater with life memberships. Krause, Allen Warn NCAA To Revise Sports Practices TWO PROMINENT sports officials— Dr. For- rest C. (Phog) Allen, Kansas basketball coach, and Ed (Moose) Krause, Notre Dame athletic * director — told the Associated Press Managing Editors Assn. Wednesday that present practices call for revision of rules of the National Col- legiate Athletic Assn. Dr. Allen declared an "enforcer" is needed for rules dealing with subsidization and pros- elyting of athletics. Mr. Krause said it is unfair to blame tv for any decline in college football attendance. "We should use tv as an ally, not an enemy," Mr. Krause said in addressing the AP group, meeting at Tampa, Fla. "I believe we should sell our game to the people. I think we could televise as many as 50 games on a Saturday. It's the only way to lick the problem." Mr. Krause added that professional football attendance is up as a result of widespread tele- casting of games but emphasized that Notre Dame had no intention of withdrawing from NCAA over the tv problem. Dr. Allen said the cause of lax enforcement of NCAA regulations can be traced to college presidents who "do not want to surrender power. They don't want to admit college ath- letics needs a policeman. It does. Folding money over or under the table is the worst evil in colleges. I say the boy in college doesn't need extra money. No boy on a scholarship can afford to drive a car." LA. BROADCASTERS ELECT EDGAR STERN EDGAR B. STERN JR., WDSU-AM-TV New Orleans, was elected president of Louisiana Assn. of Broadcasters at its concluding session Nov. 13 [B»T, Nov. 15]. LAB met at Jung Hotel, New Orleans. Other officers elected were Robert Earle, WIBR Baton Rouge, vice president; Clar- ence E. Faulk, KRUS Ruston, sec- retary-treasurer. Board members for 1955 are Willard Cobb, KALB-AM- TV Alexandria, La., retiring president; Tom E. Gibbens, WAFB-AM-TV Ba- ton Rouge; Paul H. Goldman, KNOE-AM-TV Monroe; Dierrel Hamm, KANE New Iberia; Ed Hoerner, WWL New Orleans; T. B. Lansford, KRMD Shreve- port; Maxwell J. Thomas, KSIG Crowley; John A. Chauvin, KEUN Eunice. Resolutions adopted by LAB called for a vote next spring on a proposal to admit tv sta- tions to membership; condemned barring of cameras and microphones from Congress and supported a bill introduced by Rep. Martha W. Griffiths (D-Mich.) to permit telecasts of ses- sions; extended condolence to the widow of P. K. Ewing, Louisiana station operator who died Oct. 27. Henri F. Wehrmann, WTPS New Or- leans, was chairman of the convention ar- rangements committee. Speakers at an Associated Press meeting Nov. 13 were Gene Nelson, WLCS Baton Rouge; Frank Ford Jr., KENT Shreveport, and E. V. Brinckerhoff, Brinckerhoff Agency, New Or- leans. MR. STERN FIVE PARTICIPANTS in the Louisiana Assn. of Broadcasters meeting Nov. 12-13 were (I to r): seated, S. William Brown, Gardner Adv. Co., St. Louis; Charles H. Tower, NARTB; standing, Maurice B. Mitchell, En- cyclopaedia Britannica Films,- Willard L. Cobb, KALB-AM-TV Alexandria, retiring LAB president; Henri F. Wehrmann, WTPS New Orleans, arrangements chairman. RETMA UNIT HEARS PLANS FOR 1955 RADIO-TV WEEK Chicago meetings discuss sub- scription tv, excise taxes, budget reorganization. DISCUSSIONS for active dealer participation in National Radio & Television Week in 1955 were laid before the public relations and ad- vertising committee of Radio-Electronics-Tele- vision Mfrs. Assn. in Chicago last week. The proposal was broached by A. W. Bern- sohn, managing director of National Appliance & Radio-Tv Dealers Assn., who asked for RETMA support on a project similar to one held a few years ago. Sentiment at the RETMA and dealer level was reported as most favor- able. Mr. Bernsohn also explained his plan to the association's sales managers committee. The dealer campaign was one of several matters discussed during a three-day series of RETMA committee-division-section meetings at Chicago's Palmer House Nov. 17-19. Other topics explored were subscription tv, RETMA's campaign for easing of excise taxes on tv re- ceivers and a plan for revision of organizational budget procedures. The public relations and advertising com- mittee, headed by Julius Haber, heard a prog- ress report on the annual Voice of Democracy contest, co-sponsored by NARTB, the U. S. Junior Chamber of Commerce, and RETMA. Other matters on the combined agenda in- cluded plans for a tv service film, high fidelity exhibits and Mr. Bernsohn's proposal for a radio-tv speakers bureau in connection with NARDA meetings. The session on toll tv, conducted by the special committee on subscription television under Glen McDaniel, was described as har- monious and amiable. Committee members exchanged views with representatives from Ze- nith Radio Corp., International Telemeter Corp. and Skiatron Inc. — proponents of the three major pay tv systems. RETMA is expected to take a stand on this controversial issue once the FCC sets hearings. RETMA's tax committee pledged itself to renew the fight for a reduction in excise taxes on monochrome receivers from 10% to 5%, and for elimination of excises on color sets. Taxes already have been scrapped on other major appliances. A score of other committees and units met during the three-day conclave, which ended Friday noon with a board meeting under Chair- man Max Balcom. Satellite Standards Considered by RETMA PROPOSED standards for operation of satel- lite or booster television stations may be sub- mitted to FCC by the Radio-Electronics-Tv Mfrs. Assn. early next year. This possibility emerged last Wednesday as RETMA's Satellite & Special Services Tv Broadcast Stations Committee, headed by Ben Adler of Adler Communications Labs, held an all-day meeting in New York to work on the standards proposals. They are being evolved to a great extent on the basis of experience of existing satellite type operations — RCA's at Vicksburg, Miss.; Sylvania Electric Products' at Emporium, Pa., and the Adler organization's at Waterbury. Discussions of these occupied much of the session. Mr. Adler expressed hope his group could follow a timetable that will permit completion of the proposed standards and clearance through the RETMA organization for submission to FCC shortly after the first of the year. Edward W. Allen Jr., FCC chief engineer, was present for the meeting, attended by 17 committee members and other experts. An FCC inspection of the Adler Waterbury satel- lite was slated later in the week. Under the Commission's present policy, which became effective Sept. 1, a local tv station may establish a uhf outlet to rebroadcast its shows in an area that has no tv service, but all such applications now are considered by FCC on a case-to-case basis. First commercial grant under the Sept. 1 policy change went to KIMA- TV, Yakima, Wash. (ch. 29), for a station at Pasco, Wash., to rebroadcast its programs on ch. 19. (Also see story on Lufkin satellite grant, page 80). Harriman Praises Radio-Tv For Diversity of Opinion MEMBERS of the "fifth estate," as they were called by New York Gov. -elect W. Averell Harriman, were hosts Wednesday to the state's newly-elected chief executive at a Radio & Television Executives Society luncheon at New York's Roosevelt Hotel. In his first public address since the election, Mr. Harriman complimented the broadcast industry for differences of opinion which still exist on the airwaves as compared to what he saw as a more organized opinion in the press. Tv, he said, will "play an increasing part in our political life." He said he would like to appear in a discussion-type tv program in which he could report periodically to the people of the state on the progress of his administration. Broadcasting • Telecasting November 22, 1954 • Page 75 TRADE ASSNS Timebuyer 'Basics7 Highlight RTES Meet ADDITIONAL standardization of grade cov- erage claims of tv stations would be an aid to the timebuyer, Robert L. Coe, manager of DuMont Tv Network's station relations de- partment, said Tuesday. Mr. Coe and E. M. (Pete) Johnson, vice president in charge of station relations for Mutual and WOR New York, presented the "basics" of what the timebuyer should know about station engineering data at the fourth in a series of Radio & Television Executives Society luncheons making up this season's "timebuying and selling seminar." The lunch- eon was held at the Toots Shor restaurant in New York. Mr. Coe also reminded that while admittedly there are many technical problems in tv, "we would not have the more than 30 million tv sets and the radio saturation of today, if we did not have people in the business with faith and go-ahead. . . ." Alluding to problems in uhf, Mr. Coe said many in the tv industry are prone to "forget the skepticism" of vhf station operation which marked pre-freeze days. Broadcasting history, he said, is highlighted with continual develop- ment of equipment for utilizing higher fre- quencies, a process still going on in uhf. "Uhf will prove itself," he said. As new tv stations go on the air, the time- buyer will have to concern himself more with the factor of interference, Mr. Coe said, ex- plaining differences of adjacent channel and co-channel interference. He noted that modern tv receivers have reduced the problem of ad- jacent channel interference so that today it is less a factor than the co-channel difficulty. In comparing uhf and vhf in any market, he warned, the timebuyer, as well as the en- gineer, must study the individual station situa- tion, case-by-case, avoiding generalization. He noted the many factors, including power, fre- quency and antenna height, which affect cov- erage. Mr. Johnson outlined groundwave and sky- wave radio signal transmission, touching upon these determinations of "greater radio station coverage": higher power, lower frequencies, areas of high conductivity, directional antennas and interference. He explained what radio stations mean when they claim certain coverage advantages, differences in nighttime and day- time patterns, clear channel coverage, etc. Moderator of the panel, "How to Engineer a Good Buy," was Frank E. Pellegrin, vice president of H-R Representatives and H-R Tv Inc. $600 Million for Tv Predicted by Doherty TELEVISION broadcast revenue during 1954 will reach $600 million, Richard P. Doherty, president of Television-Radio Management Corp., predicted Friday in an address to the North Carolina Broadcasters meeting at South- ern Pines. The figure compares with FCC's 1953 tv revenue figure of $432.7 million. Radio broadcast revenue will be approxi- mately $475 million, he predicted, a slight de- cline from 1953 and the first time in the his- tory of commercial radio that a decline has been found. He expects the growth to be re- sumed next year. FCC has not yet announced its 1953 radio broadcast revenue figures but the report is expected within a fortnight. [Radio Page 76 • November 22, 1954 net time sales in 1953 were estimated at $498.4 million in the B»T 1954 Yearbook.] Mr. Doherty cited these 1954 trends: Na- tional radio spot will be off slightly; national tv spot will show a healthy advance over last year; local radio income will continue to be the most progressive phase of the medium; next year will prove that radio "still possesses a strong upward growth trend"; radio station profit margins (before taxes) will be down from 1953; overall profit margins for tv stations will increase in 1954 although there may be "sharply divergent trends among such groups as pre- freeze and postfreeze, vhf and uhf." While radio local and national spot are down, Mr. Doherty said, station network income also is declining. Radio's slight dip in 1954 local revenue, he said, can be traced to a drop in level of general business plus the first year's impact of tv in many markets. He ascribed the loss of "a few million dollars" in radio's national spot to tv national spot. Despite these overall national trends, many individual stations have achieved rising income primarily in local sales, he said. Tv broadcast revenue was found "up sharply" in all depart- ments— local, national spot and network. Cincinnati IRE Plans Meet THE NINTH Annual Spring Technical Con- ference, sponsored by the Cincinnati Section of the Institute of Radio Engineers, will be held April 15-16 at the Engineering Society of Cin- cinnati Bldg. Requests for advertising and ex- hibiting privileges should be referred to Clyde G. Haehnle, 6310 Stover Ave., Cincinnati. Registration and banquet reservations should be sent to Stanley M. Stuhlbarg, 1853 Glendon PL, Cincinnati. Foreign Tv Competition PROBLEM of overseas price competition in the radio-tv set and equipment manufacturing field, and ways to combat it, were discussed at a meeting of Radio-Electronics-Tv Mfrs. Assn.'s International Dept. Thursday in New York. A committee of 20 leading set makers, under chairmanship of Ernest A. Marx, of Du- Mont's International Div., met on this problem and also on methods to be taken by U. S. manufacturers to promote sales of their sets and electronic equipment in foreign markets. Recommendations were to be sent to RETMA's board meeting Friday in Chicago. VOD Awards Donated MANUFACTURERS have donated 51 tv and radio receivers to be used as awards to winners in the annual Voice of Democracy contest, according to James D. Secrest, VOD chairman and executive vice president of Radio-Electron- ics-Tv Mfrs. Assn. Twenty-three manufac- turers have donated the receivers. State win- ners in the contest will receive tv sets, with all-wave radios .going to winners in the terri- tories. National awards to the four sectional winners will be made during National Awards Week, Feb. 18-25. N. Y. Ad Club Class Elects IN ELECTIONS of the 1954-55 advertising and selling class of the Advertising Club of New York, Paul Spillar, International General Electric Co., was named president; Ruth Rose, Kamany Assoc., vice president, and D. Parke Gibson, Interstate United Newspapers Inc., secretary-treasurer. Tv Is Movie Industry Ally, Says Goldenson Carolina Theatre Group told of medium's value in develop- ing new talent. AB-PT presi- dent also urges use of radio and tv to advertise theatre's merchandise. MOTION picture industry was urged last week by Leonard Goldenson, president of AB-PT, of which ABC is a division, to utilize television as an ally in the form of an advertising medium and a training school for future stars. In the keynote speech before a meeting of the Theatre Owners of the North and South Carolinas in Charlotte last Monday, Mr. Gold- enson said that there are evidences that tele- vision already is being used as a promotional outlet and as a talent-building agency for the motion picture field. He recommended these efforts be intensified as a means of building audiences. "What the producer must do," he said, "is widen the appeal of motion pictures for the younger movie goers — and equally important, develop and continue to develop new young stars. Where formerly this was done through 'B' pictures, it may now have to be done through television or secondary leads in feature pic- tures." Mr. Goldenson warned that the motion pic- ture industry must not restrict itself to past methods of exploitation and showmanship. He pointed out that "this new generation" has grown up with television and said tv can be used "with tremendous effect to advertise our merchandise." Television, he continued, pro- vides "a perfect opportunity for us to bring a sample of our product right in the homes of millions of potential movie-goers." Mr. Goldenson contended the motion picture industry has not yet taken "complete advantage" of television to advertise its product, but cau- tioned that a program of experimentation should be followed to determine the most ef- fective ways of using tv. "The exhibitor must encourage the distribu- tor and the producer to take advantage of tele- vision, and radio as well, to advertise and mer- chandise motion pictures," he asserted. "And we must be prepared to participate wherever possible. "Right now my theatre associates in AB-PT have a committee composed of our most ex- perienced exhibitors, who are making a study of the problem. Mind you, I am not trying to deprecate other forms of advertising and ex- ploitation. While there may be new approaches in using the accepted media, they are still im- portant. However, I am convinced that mer- chandising by radio, and by television in par- ticular, is one of the most important answers to our problems of how to attract larger audi- ences and the new younger generations to our theatres." Danielsen Joins BAB KENNETH P. DANIELSEN, account execu- tive at Ross Roy Inc., New York, has joined Broadcast Advertising Bureau as a reporter- writer on the national promotion staff. He will be in charge of two BAB newsletters: National Radio Salesman, published weekly, and Radio Advertising Newsletter, published monthly. Prior to his association with Ross Roy, Mr. Danielsen was a reporter and feature writer for a chain of newspapers owned by West- chester County Publishers (WFAS White Plains, N. Y.). Broadcasting • Telecasting NOW ! the new Eliminates extra manpower requirements opaque and transparency projector REMOTE OR LOCAL CONTROL CHECK THESE NEW FEATURES • Completely automatic . . . utilizing features contained in the now famous Telop and Telo- jector . . . Slides change by push button control. • Sequence of up to 50 slides can be handled at one loading . . . additional pre-loaded slide holders easily inserted in unit. • Remote control of lap dissolves . . . super- position of two slides . . . and slide changes. • Shutter type dimming permits fades without variation of color temperature . . . opaque copy cooled by heat filters and adequate blowers . . . assembly movable on base which permits easy focus of image. SCREEN OUT HIGH PRODUCTION COSTS FOR LOCAL SPONSORS Telop H by the elimination of extra manpower assures the production and projection of low-cost commercials that local sponsors can afford. It can be used with any TV camera including the new Vidicon camera. Telop II projects on single optical axis opaque cards, photographs, art work, transparent 3Vi" x A" glass slides, strip material, and 2" x 2" transparencies when Telojector is used with optical channel provided. Telop EE eliminates costly film strips and expensive live talent. WRITE FOR: Illustrated bulletin describing Telop M. specifications. Your request will receive prompt response. Telop H. . . interior view of auto- malic slide holder which accommo- dates 4" x 5" opaque slides... One lens ... no registration problem . . . no keystoning. RESEARC AND DEVELOPMENT CO., Inc., Hilliard St., Manchester, Conn. Division of the GRAY MANUFACTURING COMPANY Originators of the Gray Telephone Pay Station and the Gray Audograph and PhonAudograph . Broadcasting Telecasting November 22, 1954 Page 77 PROGRAM SERVICES WORLD PLANNING SEVEN NEW SHOWS To be released Jan. 1, new package of 12 hours weekly is described as largest effort in firm's history. WORLD BROADCASTING SYSTEM last week announced plans to make available a series of seven new musical programs offering almost 12 hours of programming per week, and described the package as "the biggest" single bloc of shows distributed in its 20-year history. Pierre Weis, World general manager, said the package will be made available to more than 1,000 World affiliates on Jan. 1. It consists of three half-hour and four quarter-hour programs, designed for five-day-a-week programming, and featuring local personalities in musical shows. The new series, according to Mr. Weis, will provide stations with an opportunity to sell a total of 1 1 1 one-minute spot announcements per week, plus sponsor identifications at the begin- ning and end of each program. He said pres- entation packets, containing sample scripts for audition purposes, have been mailed to stations. Included in the new series are Music Coast to Coast, half-hour show of production num- bers by David Rose, Ray Bloch, Peter Yorke and Lyn Murray; Passport to Daydreams, half- hour show of mood music, featuring the Day- dreamers Trio, Mack Stewart's Mellow Strings, the World Concert Orchestra and specialty ar- tists; Guess Who? Guess What?, half-hour pro- gram combining music with radio games and questions, and quarter hour shows, titled West- ward to Music, The Song and the Story, The Three Suns and Blackwood Brothers Quartet. Gregory, Reeser Named In WBS Sales Expansion BECAUSE of a sales expansion, World Broad- casting System has added M. C. (Jim) Gregory and Gregory Reeser to its sales staff. According to Dick Lawrence, World's sales manager, the additions are part of World's ex- panded sales effort begun last spring with full- hour, across-the-board programming featured. He said World now is making available to its ONE-YEAR CONTRACT for sponsorship of Mr. District Attorney on WPTR Albany, N. Y., is agreed to by (I to r) Leo Rosen, general manager of WPTR; Frederick T. Jeram, president of sponsor Home Savings Bank there, and Mabel Perryman, radio- tv director of Heavenor Adv. Agency. MR. REESER MR. GREGORY more than 1,000 affiliated stations, a series of such star-named programming for spot carriers. Mr. Gregory was formerly WRDW Augusta, Me., station manager. Mr. Reeser was mid- western station relations manager for NARTB before joining World. Telecom Firm to Handle Closed Circuit Equipment FORMATION of Telecom Systems Inc., New York, specializing in sale and service of closed circuit tv systems for business and industry, has been announced by Irvin P. Sulds, presi- dent. Company, with office and "demon- stration theatre" at 501 Madison Ave., has its engineering and service department in Floral Park, L. I. Mr. Sulds, former theatre tv executive with American Broadcasting - Paramount Theatre Inc., has been owner of Business Television Inc., producer and distributor of intercity closed circuit tv programs for business meet- ings. Mr. Sulds said Telecom Systems, which he describes as "the first and only firm of its kind," has been named exclusive representa- tive in the Northeast for Capehart-Farnsworth's monochrome closed circuit equipment and also will be sales representative for GE's color closed circuit system. Telecom will make in- dustrial tv equipment available on a rental basis. Melvin Alpern is manager of Telecom's business tv department; Warren Smith is sales engineer. Marine Band Series Offered TWO 13-week radio series featuring the U. S. Marine Band will be made available to sta- tions by Jan. 1, the U. S. Marine Corps has announced. Both series will be comprised of 15-minute programs with John Batchelder of WRC-AM-TV Washington handling announce- ments. The first series, Theatre of Hits, will contain selections from well-known musicals such as "Oklahoma," "Brigadoon," "Carousel" and "South Pacific." The other series, Concert in Miniature, will feature popular concert se- lections. Series can be obtained without charge from the nearest Marine recruiting office. Capitol Sales, Earnings Up SALES and earnings of Capitol Records Inc., Hollywood, during the fiscal year ended Sept. 30, 1954, reached a net total of $17,283,000, or $1,318,000 over the comparable 1953 period, President Glenn E. Wallichs announced last week. A net income of $736,181 paid $1.53 a share on 476,230 outstanding common shares, compared to a net of $706,624, or $1.47 a com- mon share, in 1953. Completion of the new circular Capitol Records building in Hollywood is expected by the end of 1955, Mr. Wallichs told stock- holders. Hi-Fi Institute Plans Promotion of Industry AN ALL-INDUSTRY educational program de- signed to spread the story of hi-fi to "the richest potential market in electronics" is being planned by High Fidelity Institute Inc. Jerome J. Kahn, institute commissioner, re- ported informal talks have been held with lead- ing promotional, sales and advertising author- ities on the proposed program. The institute's provisional board of governors still must ap- prove the plan. Actual formation of the institute, which was set up to promote hi-fi, was delayed for five months because of organizational difficulties stemming from an increase in board members from six to 12. The board has been cut back to six again and the other six will head up advisory committees and serve as consultants on the industry promotional program. Power Adds Three Branches OPENING of new offices in Detroit, St. Louis and New Haven, Conn., was announced last week by Jules Power Productions Inc., tv package firm. Additional production facilities were set up to offer expanded service to national adver- tisers who favor local programming in indi- vidual markets, according to Jules Power, head of the firm. He stressed the importance of merchandising tie-ins. The Power organization currently produces programs for NBC-TV (Watch Mr. Wizard) and DuMont Tv Network (All About Baby) as well as local live shows in five markets. ASCAP Launches New Service NEW service to radio-tv stations titled "ASCAP Music on Records — Your Program Guide," was launched last week by ASCAP. The feature, containing listings of ASCAP music broken down into categories selected for timeliness, in- terest and variety, will be sent to stations monthly. J. M. Collins, ASCAP sales manager, said the guide is designed to assist station and pro- gram managers in building better programs for their listeners. A binder, in which the monthly releases may be kept for a permanent refer- ence, will be sent with the first guide, Mr. Collins stated. ASCAP Names Devany JOHN DEVANY's appointment as a member of the radio and television station relations division of ASCAP was announced last week by J. M. Collins, sales manager. With ASCAP for more than seven years as field representa- tive in Philadelphia, Mr. Devany will continue in that city and cover stations in New Jersey, Delaware, Maryland, Virginia, West Virginia, North Carolina, South Carolina and eastern Pennsylvania. Roffman Assoc. Formed FORMATION of Roffman Assoc., New York, radio and television production firm, has been announced by Richard H. Roffman, president. The firm will specialize in creation and produc- tion of radio and tv programs, according to Mr. Roffman, and its first project will involve coordination for a radio interview program featuring Alexander I. Rorke Jr., described as a writer-lecturer and civic leader in New York. Page 78 • November 22, 1954 Broadcasting • Telecasting ures Art Baker captivates the curious with " You Asked For It" People are naturally curious about such oddities as boxing kangaroos and Ping-pong-playing cats, so Art Baker puts them on TV. It really works. Just ask Skippy Peanut Butter. They've sponsored "You Asked For It" since it first went on the air, with results as remarkable as the show itself! You're in smart company on ""T^^ American Broadcasting Company Just Think ! "Dollar A Second," sponsor and all, has moved to ABC Jan Murray's highly original show disseminates its daffiness on ABC with its original sponsor, Mogen David Wine. A lively addition to our Friday line-up . . . and added evidence (as if more were needed!) of the new vitality here at this fast-moving network. You're in smart company on jp^ M ^ | American Broadcasting Company Broadcasting • Telecasting November 22, 1954 • Page 79 PROGRAM SERVICES GOVERNMENT TEXAS TV GRANT EXTENDS SATELLITE POLICY TO VHF The Commission, by 3-to-l vote, approves re-establishment of ch. 9 KTRE-TV Lufkin, Tex., to rebroadcast ch. 2 KPRC-TV Houston. Comr. Hennock dissents. Action is seen broadening FCC's earlier order an- nouncing it would consider applications for new uhf stations which would not originate local shows. World Subscribers to Get Free Christmas Package COMPLETE half-hour open-end dramatic pro- gram titled His Wonders to Perform, will be distributed free to all subscribers of World Broadcasting System as the 1954 Christmas sales package. The announcement was made by Pierre Weis, World general manager. In addition, the Christmas kit contains a number of other features designed to attract sponsors and spot buyers among Christmas advertisers for local radio stations, Mr. Weis said. More than 1,000 stations subscribing to World have received a promotion kit to help launch the Christmas programs. Included in the pack- age is the dramatic show, starring Dorothy Lamour, ready for broadcast with the insertion of the sponsor's message. Second feature offers season's greetings in languages of 12 other countries as a lead-in to spot Christmas mes- sages from advertisers. A "Christmas shopping bag" is also included in the form of daily half- hour programs to be broadcast from Nov. 29 until Christmas. Shows include musical lead- ins to commercials as well as Christmas stories. The package also contains a series of jingles called "30 Shopping Days 'Til Christmas," recorded by the Jesters Trio with a new tune every day from Nov. 19 to Dec. 24. Among other kit attractions are personalized Christmas greeting cards; seven Christmas and New Year's prayers narrated by Raymond Massey, and a series of four special holiday shows to be broadcast Dec. 24, 25, 30, and Jan. 1. Olmsted Names Two RICHARD OLMSTED and Garrett Kaufman, son and step-son, respectively, of Henry Olm- sted, president of the newly-formed Olmsted Sound Studios, New York, have been appointed vice presidents. The studios open at 1 E. 45th St. on Dec. 2, according to President Olmsted, who was a board member of the Princeton Film Center (tv distribution and production), where the younger Mr. Olmsted, an engineer, was active in sound work. The latter will be concerned with the technical end of production while Mr. Kaufman, a musical composer and arranger, will deal with the artistic, creative aspects of sound and film recording. PROGRAM SERVICES SHORTS Clubtime Productions Inc., Hollywood, an- nounces total of 40 U. S. and Canadian sta- tions serviced with addition of KOA Denver, WICH Norwich, Conn., KIOA Des Moines, KXXX Colby, Kan., and KMMJ Grand Island, Neb. RCA Recorded Program Services, N. Y., has released for second year tv film version of Hans Christian Andersen's The Little Match Girl. PROGRAM SERVICES PEOPLE Sherman A. Harris appointed assistant to presi- dent, The Lone Ranger Inc., Beverly Hills, Calif. Peter J. S. King, West Coast representative, SESAC Inc., N. Y., resigns with future plans to be announced shortly. THROWING OPEN the door to what apparent- ly will be a case-by-case consideration of bids for vhf satellite tv stations, the FCC majority last week re-granted ch. 9 at Lufkin, Tex., to Forest Capital Broadcasting Co. (KTRE-TV). The outlet will air no local programs "at this time," but will rebroadcast ch. 2 KPRC-TV Houston with which it has no ownership affilia- tion. The unique Commission action was taken by Comrs. E. M. Webster, Robert E. Lee and John C. Doerfer over the strong dissent of Comr. Frieda B. Hennock. Chairman George C. Mc- Connaughey abstained from voting while Comrs. Rosel H. Hyde and Robert T. Bartley were absent. It has the effect of extending the Commis- sion's earlier order on satellites to include vhf outlets. The earlier order, also sharply attacked by Comr. Hennock, confined consideration of satellite applications to the uhf and was con- sidered restricted to uhf so as to give an econo- mic and operational stimulus to the admittedly ailing upper frequency tv band [B»T, Aug. 9]. Oregon Satellite Requested Concurrently, FCC last week received ap- plication for another vhf satellite, to be located in the Northwest. Ch. 5 KBES-TV Medford, Ore., seeks approval of a ch. 4 satellite at Rose- burg, population 8,390. To clear the way for the Lufkin action, FCC turned down a petition by Jacob Tyler New- born Jr. requesting a rule-making proceeding to switch ch. 9 from Lufkin to Tyler, Tex. Mr. Newborn suspended operation of his ch. 19 KETX (TV) Tyler last month and told the Com- mission he faces bankruptcy unless he gets a vhf facility [B»T, Oct. 22]. The Commission explained that since Tyler (pop. 39,000) already has one operating vhf station, ch. 7 KLTV (TV), it would not be fair to add a second vhf there by deleting the facility from Lufkin (pop. 15,000) which has no service. Forest Capital's permit for ch. 9 specifies effective radiated visual power of 10.7 kw with antenna height above average terrain of 670 ft. The grantee earlier this year surrendered its original permit for ch. 9 KTRE-TV there, ex- plaining that the local station was not feasible without network affiliation. Principal stockholders in KTRE-TV are two Southland Paper Mills executives, R. W. Wortham Jr. (32%) and E. L. Kurth Sr. (16%). Also a stockholder is Henry B. Clay (9.5%), general manager of KWKH Shreveport, La. The Lufkin station retains the right to choose which KPRC-TV programs it will rebroadcast, FCC was told. KPRC-TV is an NBC-TV affiliate. KTRE-TV will use a microwave relay to span the distance between Houston and Lufkin, it was reported, and eventually expects to establish studios for local programming in Lufkin. FCC's first uhf satellite grant was made early this month to ch. 29 KIMA-TV Yakima, Wash., for a ch. 19 repeater at Pasco, Wash. [B«T, Nov. 8]. The Commission previously, however, has approved a new vhf station at Scottsbluff, Neb., which in part would rebroad- cast another station and in part air local films. This was a permit for ch. 10 at Scottsbluff awarded to ch. 5 KFBC-TV Cheyenne, Wyo. [B*T, Aug. 23]. Comparative hearing apparently will be re- quired by FCC to settle who gets a satellite out- let on ch. 3 at Mayaguez, P. R. Both ch. 2 WKAQ-TV and ch. 4 WAPA-TV San Juan have applications pending before the Commis- sion for a ch. 3 repeater at Mayaguez [B»T, Oct. 18]. Following is the text of Comr. Hennock's dissent to the Lufkin satellite grant: By this action the Commission for the first time has authorized the use of a vhf channel by a station operating as a satellite of another vhf station, and carrying exclusively the pro- grams of the parent station, which is licensed to serve a distant city. The satellite in this case is located at Lufkin, Tex., and will occupy the only vhf channel assigned there. The only other tv channel at Lufkin is a uhf channel. The parent station is located at Houston, 124 miles away. The permittee here will carry no local programming and has no control over its pro- gramming. I dissent. On Aug. 5, 1954, the Commission announced a new policy under which it was stated that it "will consider applications for stations in the uhf band which do not propose to originate any local programs . . ." (Public Notice FCC 54-991). No reference was made in that policy statement to the possible use of vhf channels for satellite stations operating off vhf parent stations and carrying exclusively the programs of the latter. The grant in this case thus extends the scope of the August 5th policy and the limits then announced. The Commission's statement indi- cated that the new policy had been adopted with the object of eliminating one of the deterrents "for parties interested in constructing and op- erating uhf television stations". In my lengthy dissent to the adoption of that policy, I pointed out that, despite the allusions to possible help it might give uhf broadcasters, it in fact opened the way to developments which would finally seal the fate of uhf television. Today's decision to place a vhf satellite opera- tion in a community which is thereby denied the important benefits of local programming and which erects an insurmountable barrier to the use of the uhf channel assigned to the commu- nity confirms the worst fears I expressed in my dissent to the August 5th policy decision. This action is an almost incredible departure from two of the most firmly established policies of the Commission which have heretofore always governed the grants of broadcast licenses in the public interest. One of these is that a station serve the particular needs and interests of the community in which it is licensed. The other is that a licensee maintain full control over the operation and programming of his station. I know of no similar case where the Commission has ever licensed a station which will not pro- vide any service designed to meet the particular needs of the community in which it is located. Section 307(b) of the Communications Act pro- vides that licenses shall be distributed among the several states and communities so as to "provide a fair, efficient, and equitable distribu- tion of radio service to each of the same". It has been firmly established, up until now, that Page 80 • November 22, 1954 Broadcasting • Telecasting Advertisement Here's a problem that taxes more than the imagination The problem: what keeps these wheels turning? You would expect the answer to be: demand for the transporta- tion service that each provides. And, certainly, that is the pri- mary requirement for a successful business. But for three of the carriers represented, this is only a partial answer. Of equal importance in the rapid growth and successful operation of the big inter-city trucking corporations, the airlines and the barge companies, has been public financing of the facilities these carriers use. Thanks to public tax money, the airlines have had built for them some 2 billion dollars' worth of civil air- ports and airways. Waterways carriers make free use of a 4.3 bilhon dollar public investment in river and harbor facilities. As for the big inter-city truckers — they benefit from about 5 billion dol- lars' worth of highway construc- tion and maintenance yearly. On the other hand, the railroads do not benefit from public funds, but, rather, pay for and maintain their own rights of way, safety and signalling devices ... in full. In addition, they pay heavy taxes, some of which is pooled with the public funds that aid those car- riers competing with the railroads. The clear fact that emerges from this lop-sided arrangement is that this country can no longer afford to have its railroads com- pete on such an unequal basis. Railroad rates must include so many costs spared the other three carriers that it is becoming in- creasingly difficult for the rail- roads to improve their services and equipment adequately to meet the nation's need for su- perior railroad service. And this condition will continue until such time as the government treats all carriers equally. Such equality of treatment is a heritage of free enterprise in a free economy. It is vitally needed now if the nation's transportation is to be strength- ened . . . Eastern Railroad Presi- dents Conference, 143 Liberty Street, New York 6, N. Y, Broadcasting • Telecasting November 22, 1954 • Pags 81 A Small Town + Tv Repeater Idea: FCC Headache BECAUSE a technically-ingenious tv appli- ance store owner in the small Chelan Na- tional Forest town of Bridgeport, Wash., rigged up a simple booster to pick up and re- broadcast Spokane's KXLY-TV ch. 4 signals, the FCC is now faced with a senatorial recommendation that it hold rule-making proceedings to authorize — if possible — this kind of tv repeater equipment. It all started when the hardy citizens who live in the rugged, north central area of Washington — about 130 miles from moun- tain-blocked Seattle on the west, and the same distance from open-vistaed Spokane on the east — decided to bring in tv on their own. When the appliance store technician de- signed his equipment, four groups in as many communities laid out the cash to install the repeater. For about a month, tv set owners in the Columbia River commu- nities of Bridgeport, Pateros, Brewster and Manson (on Lake Chelan) have been en- joying CBS-TV and DuMont programs. Late in October, the FCC's Field Engi- neering and Monitoring Service began re- ceiving complaints of interference to aero- nautical and other non-broadcast services. Running down the source was not difficult. FCC regional engineers shut down the boosters. Shortly thereafter, the seals on the boosters were broken and they were put back into operation by "persons unknown." Again, the FCC warned that these were illegal transmitters. By then, the good citi- zens were up in arms and . . . • A Washington state attorney informed the FCC that the equipment could not be a transmitter because it did not contain an oscillator. • The FCC replied on Nov. 3, with in- dividual warning to all involved that further action would be taken unless the repeaters were silenced. It asked for replies within 10 days. • Last week, FCC Comr. Robert E. Lee met with Sens. Warren G. Magnuson and Henry M. lackson, both Washington State Democrats, to discuss the situation. Comr. Lee, with Broadcast Bureau Chief Curtis B. Plummer and General Counsel Warren E. Baker, pointed out the illegality of the booster operation and recommended alterna- tives : local tv station operation under present rules which permit network and film opera- tion alone, community television system operation, and even passive reflector systems (these are not considered transmitters and thus require no FCC licenses). Sens. Mag- nuson and Jackson countered by suggesting that the FCC invite comments in a - rule- making procedure to permit some sort of automatic repeater equipment to be used to bring tv signals into the "more than 15,000 such situations in the U. S." That's where the matter stands today. this statutory mandate inherently required a service meeting local needs. Furthermore, one of the basic purposes of the television allocation table was to provide for local stations affording local service to as many communities as possible. The limitations on service areas brought about by limits on power and antenna heights and minimum separation requirements have served until now to make this possible. The present grant in effect wipes out these limitations. I do not understand how this grant can be said to comply with Section 307(b). This grant is also in direct conflict with the firmly established policy, adopted under Section 310(b) of the Communications Act, that a li- censee maintain full control over the operation and programming of his station. The Commis- sion has previously denied an application where the applicant proposed to accept all the pro- grams offered by a network organization, and has been sustained upon judicial review. (See Simmons V. Federal Communications Commis- sion, 83 U. S. App. D. C. 262, 169 F. 2d 670, Cert. Den., 335 U. S. 846). Here, the applicant proposes not merely to take all network pro- gramming, which would permit some choice of local programs under the licensee's own judg- ment, but rather to take the entire programming fed to it by another station. It is clearly an a fortiori case. And the grant is made without any explanation of this unfortunate and drastic reversal of a most salutary policy based on the statutory requirement that every licensee be responsible for, and maintain control over, the operation of his station. Not only is this grant unrelated to the stated purpose of the Commission's recently announced policy of permitting satellite operations, which was supposed to be of assistance in the develop- ment of uhf broadcasting, but it is not even governed by any explanatory specification as to the limits within which it will be applied. There are no rules governing the utilization of satel- lites nor has any rule making proceeding been instituted for the purpose of defining future actions and evaluating the effect of this radical departure from basic principles. The Commis- sion has provided no limit as to the distance from the parent station at which a satellite will be authorized. There is no announced limit as to the total number of satellite stations which may be associated with a parent station. Where there is common ownership, the multiple owner- ship rules provide some check. Where, as here, the parent and satellite are not related by com- mon ownership, there is no foreseeable limit as to the area over which the same programs may be furnished to many communities originating from a single station which has no interest in serving those communities. In this unusual situation, the Commission has not even been furnished with a comprehensive written contract setting forth the full terms of the arrangement between the parent and satel- lite. This is so despite the obvious fact that this peculiar tie-in of the operation of two sta- tions which should be operated independently will put other stations in the state at a serious disadvantage. The Commission's aim of a na- tionwide competitive television service requires that normal competitive opportunities not be hampered, or perhaps foreclosed, by this type of joint operation which looks in the direction of monopoly. Yet, this decision means that one station may tie to it any number of satellites, which would not be considered as under common ownership, but which would constitute with it a new net- work of great and unhealthy competitive force. Carried to its logical conclusion it would vir- tually make it impossible for unaffiliated sta- tions and stations affiliated with weaker net- works to survive under the present economics of television. The effect on local uhf broadcasters is dis- cussed at length in my dissent to the August 5 policy announcement, and need not be repeated here. The crippling and worsening plight of the uhf broadcasters is in my opinion the most pressing problem before the Commission and calls for the most forceful and positive action if the uhf channels, representing 85% of all television channels, are not to be completely plowed under. I have said many times, and I now repeat, that unless the Commission and the Congress will do their utmost to spare uhf tele- vision from the grossly unequal competitive bur- dens under which it is now struggling towards its demise, the only hope for the healthy devel- opment and expansion of American television on a truly nationwide competitive basis will be lost. While I recognize that this grant provides a first station for Lufkin, I cannot help but take the strongest exception to it because it discards, without explanation of the necessity and with- out forceable limitation, basic considerations which have hitherto helped to mold American broadcasting as an instrument of service to the public. McCONNAUGHEY'S CHANCES SLIMMING There's little hope the FCC's new chairman will be con- firmed by this Congress. How he would fare in a Democratic- controlled 84th Congress is another poser. CHANCES looked slimmer than ever last week for Senate confirmation during its special ses- sion of the nomination of George C. Mc- Connaughey to the FCC. Mr. McConnaughey presently is serving as FCC chairman under a recess appointment by the President. His nom- ination has been before the Senate since the special session began Nov. 8. The time which might be left to bring up the McConnaughey nomination was shortened substantially Thursday when the Senate ad- journed until Nov. 29 its special session which has been considering a motion to censure Sen. Joseph R. McCarthy (R-Wis.). The recess was called because of the Wisconsin Republican's absence from the Senate on account of illness. Republicans who had hoped to push through the McConnaughey nomination had their hopes dampened last week, too, when Sen. William F. Knowland (R-Calif.), majority floor leader, indicated agreement with earlier Democratic demands that controversial nominations be held over until the new Congress convenes Jan. 5. Sen. Knowland had been designated to handle the nomination by Sen. John W. Bricker (R-Ohio), chairman of the Senate Commerce Committee, upon the latter's departure last Monday for a tour of Australia with the Joint Congressional Atomic Energy Committee. Sen. Bricker the week before had attempted to re- port the nomination on the Senate floor, after ramming it through the Commerce Committee, but his move was blocked by the objections of Sen. Lyndon B. Johnson (D-Tex.), minority floor leader and a member of the committee. Sen. Knowland made his statement Tuesday in floor discussion on nominations which have been submitted to the special session by the President. He said that "in the case of contro- versial nominations, or when there is substantial opposition to them on the other side of the aisle (Democratic side), it would not be feasible to consider such nominations at the present session of the Senate." Prospects for consideration of Mr. McCon- naughey's nomination were shortened by the Senate's 11 -day adjournment period, since the Senate is committed to conclude its session on the McCarthy censure by Dec. 25. To this extent the time is thereby lessened for con- sideration of any other business. Sen. Bricker expects to return to Washington Dec. 20. Meanwhile, Democrats declared that presi- dential appointees, regardless of whether they are confirmed during the special Senate session, will have no trouble getting their pay. They cited a 1948 decision by the U. S. Comptroller General which interpreted a special session of Congress as merely a continuation of the previous session, and not as constituting the "next session," within the meaning of Article II, Sec. 2, Clause 3, of the Constitution, so that commissions of persons who were given recess appointments prior to the special session may Page 82 • November 22, 1954 Broadcasting • Telecasting BLAW-KNOX tower designed and fabricated . ... to accommodate special automatic two-man elevator When WWJ-TV, Detroit, wanted an automatic elevator in their new tower, Blaw-Knox went to work on the design of the tower ... in close coopera- tion with the manufacturers of both the elevator and the control system. The result is this tremendous triangular tower ... 14 feet on each side, 1063 feet high and weighing 265 tons . . . with special structural features to rigidly support both the 102 foot antenna and the automatic elevator. Ready accessibility to any part of the tower up to the 980 foot level is provided by special design, completely enclosed automatic elevator. It can be stopped by the operator at any level by means of low frequency inductive carrier control. In addition an auxiliary pushbutton station, located at the lower landing, permits manual control at that point. The two controls are interlocked so that only one can be operated at a time. A telephone provides ground-to-car communication. The advanced design and fabrication of this tower for WWJ-TV typifies the kind of service which Blaw-Knox offers you ... to meet your specific requirements. For more complete information on all types of Blaw-Knox Antenna Towers, write or phone for your copy of Bulletin No. 2417. Or send us your inquiry for prompt service, specifying height of tower and type of antenna. BLAW-KNOX COMPANY BLAW-KNOX EQUIPMENT DIVISION • TOWER DEPARTMENT PITTSBURGH 38, PENNSYLVANIA Elevator-Marshall Elevator Company, Pittsburgh, Pa. Control system — U nion Switch & Signal Division of Westinghouse Air Brake Company, Wilmerding, Pa. ANTENNA TOWERS Guyed and self-supporting — for AM • FM TV • microwave • communications • radar not be considered as having expired at the end of the special session. Sen. Lyndon Johnson in the Tuesday floor discussions on the nominations said he hoped "the President will give consideration to the fact that the occupants of the offices to which nominations are being made can all continue to serve and can all be paid." Sen. A. S. Mike Monroney (D-Okla.), who had objected to being "stampeded" into approv- ing the McConnaughey nomination at the Senate Commerce Committee hearing Nov. 9, told B*T last week that legislative counsel has advised members of his party that Mr. Mc- Connaughey's pay will not be held up. The Senate parliamentarian had told B*T in an earlier interpretation that such an ap- pointment would die at the end of the special session, necessitating reappointment, under which pay would be held up until action during the next (84th) Congress. The Democratic policy of withholding ac- tion on the nominations had been outlined by Sen. Monroney at the Nov. 9 Senate Com- merce Committee hearing on Mr. McCon- naughey's nomination. The nomination, how- ever, cleared the committee two days later by affirmative vote of its seven Republicans, with Democrats abstaining. Although Sen. Lyndon Johnson and other Democrats said they wanted the nominations held over to the next Congress so the Senate may get on with the business at hand (namely, whether Sen. McCarthy should be censured), the minority party's policy move was inter- preted by Capitol Hill observers as a bid for power on the basis of Democratic election victories. With expected control of the Senate next year, Democrats can control confirmation of nominations through committee chairman- ships, and possibly may want a Democrat named to the FCC instead of Mr. McConnaughey, a Republican. Meanwhile, senators last week were in re- ceipt of a letter from Harry R. Booth, Chicago, acting chairman of the Utility Users League, elaborating on his earlier objections to con- firmation of Mr. McConnaughey's nomination [At Deadline, Nov. 1]. Ohio PUC Representative Mr. Booth said Mr. McConnaughey as a private attorney had represented AT&T sub- sidiaries in rate cases before the Ohio Public Utilities Commission and as such has "advo- cated principles destructive of effective regu- lation and the interest of the telephone sub- scribers." He said FCC has "broad responsi- bilities ... to the forty million subscribers of the AT&T system," and that "it can hardly be in the public interest to have a Bell System lawyer head the FCC." If Republicans make subsequent attempts to have the McConnaughey nomination confirmed when the special Senate session reconvenes, they still would have a tough row to hoe. Sen. Knowland as majority leader could re- quest that the Senate go into executive session, presumably after finishing the McCarthy cen- sure business. The Senate cannot act on a nomination during a legislative session, such as the one which has been hearing the Mc- Carthy issue, unless unanimous consent is given by senators. This is not likely if Democrats hold to their current policy on the nominations. The proposal for an executive session would be put to a vote, without debate. If a majority of senators approved, Sen Knowland then would ask that the nomination be made the "order of business." This normally would be approved, and the nomination then would be put in "unlimited debate," before a vote. Here, Page 84 • November 22, 1954 Democrats again could block the move by fili- buster. Before the nomination could be put on the calendar for consideration, it normally would lie over 24 hours, unless put on the calendar sooner by unanimous consent, with Democrats not likely to give this consent. VIRGINIA Gov. Thomas B. Stanley (c) turns disc m.c. for the Southern premiere of Columbia Records new album "The Confederacy," featuring music of the South during 1861-1865, on WRVA Rich- mond. Checking the governor's perform- ance are Goddard Lieberson (r), execu- tive vice president of Columbia Records and album producer and Carl Stutz, whose morning show initiated the album. Peoria Initial Decision Favors WIRL Over WMBD INITIAL DECISION proposing to grant WIRL Peoria, 111., a new tv station on ch. 8 there, and denial of the competing application of local WMBD was issued last week by FCC Examiner Elizabeth C. Smith. The examiner concluded that WIRL must be given preference for the ch. 8 facility on the bases of integration of ownership and management; experience in actual tv operation by a fulltime active stockholder; programs proposals; separate staffs and operation, and diversification of the ownership and control of broadcasting facilities. In reference to the last preference basis, the examiner noted that Charles C. Caley, presi- dent-treasurer and 2/3 owner of WMBD, also is the president and owner of about 25% of WDZ Decatur, 111., and that John E. Fetzer, vice president and 1/3 owner of WMBD, owns and operates WKZO-AM-TV Kalamazoo, Mich.; KOLN-AM-TV Lincoln, Neb., and WJEF-AM-FM Grand Rapids, Mich. Census Takers Visit Farms CENSUS enumerators are visiting farms in all 48 states to collect data for the 1954 Census of Agriculture. Over 30,000 enumerators will cover farms, with field work to be completed by the end of the year. Farmers received census questionnaires in advance of enumera- tors' visits, cutting the time needed as well as the cost of the quinquennial farm count. Pub- lication of county results will start early next year. Jefferson Standard Denies Blocking WTHT Insurance firm contends that Wilmington station's charges it influenced CBS in denial of affiliation are unfounded. CHARGES of WTHT (TV) Wilmington, N. C, ch. 3 permittee, that Jefferson Standard Life Insurance Co. had a "secret understanding" with CBS, inducing the network to withdraw a CBS-TV affiliation [B»T, Nov. 15] were flatly denied Thursday by the insurance firm. Jefferson Standard Broadcasting Co., broad- cast subsidiary, stated through Joseph M. Bryan, president, and Charles H. Crutchfield, executive vice president, that neither the com- pany nor any of its employes is guilty of any of the WTHT charges. WTHT is appli- cant for an extension of its completion date, having received its grant in February. It charged that Jefferson Standard has powerful bargaining power with CBS through owner- ship of about 96% of the preferred stock of Storer Broadcasting Co. The Storer preferred stock, according to Mr. Bryan, is held only as an investment, without management interest in the Storer company. He cited an FCC letter of Dec. 2, 1953, hold- ing this ownership does not confer an interest in Storer under multiple ownership rules. Mr. Crutchfield, who also is general man- ager of Jefferson Standard Broadcasting Co., denied the company or any of its personnel had been guilty of charges filed by WTHT. Jefferson Standard stations include WBT and WBTV (TV) Charlotte, N. C; WBTW (TV) Florence, S. C; WBIG Greensboro, N. C, and minority interest in WFMY-TV Greensboro. The WTHT charges alleged that Jefferson Standard induced CBS to enter into a conspir- acy to violate the anti-trust law and Sec. 313 of the Communications Act as well as Sec. 3.636 of the Commission's rules governing multiple ownership. It was also charged that Sec. 3.658 of the rules, governing territorial exclusivity of stations engaged in chain broad- casting, had been violated. WTHT had asked a formal inquiry into the CBS-Jefferson Stand- ard relationship. KXLY-TV Petition Filed KXLY-TV Spokane, Wash., the ch. 4 CBS-Du- Mont affiliate with transmitter atop snowy 5,878 ft. Mt. Spokane, petitioned FCC last week to relax its tv rules limiting maximum effective radiated power to 100 kw for antennas 2,000 ft. above average terrain in western Zone II so as to permit it to use full 100 kw with its an- tenna, 3,068 ft. above average terrain. At that height, KXLY-TV is limited to 48 kw. Station argues that while the 100 kw limit should be retained, stations which seek the most efficient antenna sites should not be penalized with lower power. Two Tv Stations Deleted DELETION of ch. 42 KTKA (TV) Topeka, Kan., and ch. 19 KNAL (TV) Victoria, Tex., was announced by the FCC last week. This raises the number of post-thaw tv stations to surrender their permits to 112. Of these, 21 are vhf and 91 uhf facilities. Broadcasting • Telecasting for "live" COLO! pickup RCA-6474/1854 Image Orthicon You are looking at the new RCA television *c£arnera tube for simultaneous color pickup?— the camera tube that has made compatible "live" color pickup a practical reality. — —The 6474/1854 has exceptional sensitivity — aj»cT a spectral response approaching that of the eye. Designed to operate on a substantially linear signal-output curve, it is capable of pro-"" ducing a color picture having natural tone values ~arid--accurate detail. Furthermore, the 6474/1854/ features a sig^al-to^rjoise ratio and contrast range commensurate with the exacting requirements of color reproduction. Like all RCA tubes for broadcast and TV station Operations, RCA-6474/1854 Image Orthicons are ~~-y/^^ available through your local RCA Tube Distributor. Ask him about RCA's new Tube Inventory Main- tenance Plan that enables him to function literally as a tube warehouse for your station. SEALED for your protection Every RCA-6474/ 1854 (mage Orthi- con for replacement use is sealed m its own sturdy, tamper- proof container. The unbroken red seal is your assurance that your tube is factory fresh. RCA Pioneered and Developed Compatible Color Television RADIO CORPORATION of AMERICA ELECTRON TUBES HARRISON, N. J. Broadcasting • Telecasting November 22, 1954 • Page 85 LAMB RENEWAL CASE DRAGS ON AND ON FCC Broadcast Bureau is up to witness No. 18 in effort to show owner of WICU (TV) Erie, Pa., had Red ties. LICENSE renewal hearing involving attorney Edward Lamb's WICU (TV) Erie, Pa., dragged on last week in short sessions before FCC Examiner Herbert Sharfman as the Commis- sion Broadcast Bureau produced the 18th wit- ness in its frequently frustrated attempt to prove that Mr. Lamb had Communist associations contrary to his denials [B»T, Sept. 20 et seq.]. In a short appearance Thursday morning, Nelson Meagley, former secretary of the Workers Alliance in Ohio, testified that Mr. Lamb in 1934 or 1935 gave a sum of money for the legal defense of Ben Gray, then head of the Alliance, described as a "bonafide ad- junct" of the American Federation of Labor. The witness said that "to my best knowledge" Mr. Gray was a Communist, but he had "no definite knowledge" that Mr. Lamb knew it. Mr. Gray was involved in a sitdown strike at the state Capitol to promote legislation for unemployment relief, Mr. Meagley said. The witness related that he personally had been a Socialist. He could not recall the specific amount alleged to have been contributed by Mr. Lamb, but he believed it was $10 and could have been $5 or $25. He said he and others went to Mr. Lamb's law office in Toledo to solicit the contribution. Testimony Stands Examiner Sharfman allowed Mr. Meagley's testimony to remain in the record despite pro- tests by Russell Morton Brown, counsel for Mr. Lamb. Mr. Brown contended a man "can't be castigated" for contributing to someone's legal defense and charged Broadcast Bureau counsel with attempting to "besmirch" a lawyer because of the type of clients he represented. Mr. Brown several times has observed that Mr. Lamb was a labor lawyer who represented many unions, some of which may have had Communist members, but that an attorney's professional capacity is privileged and distinct from his personal activity. In Thursday's argu- ment he noted that the American Bar Assn. has always upheld the principle that a person is entitled to legal defense no matter what the charge against him. Broadcast Bureau counsel, on the other hand, argued that if Mr. Lamb contributed to the legal defense of a Communist, "it would con- trovert his statement that he had always been anti-communist." Earlier in the week, Examiner Sharfman heard further cross-examination of Claudius Mace Russell [B»T, Nov. 15] and testimony of Irwin Bruhl. Mr. Bruhl, who said his wife had been a mem- ber of the Communist Party in Toledo but he had not, recalled that Ernest Courey took him to a party picnic about 1940 and pointed out a man there as Mr. Lamb. Mr. Courey testified earlier that he was a private detective and "plant" in the Toledo party. Under cross-examination, Mr. Bruhl ad- mitted he had only Mr. Courey's word that the man identified was Mr. Lamb or even that the picnic was a Communist event. It could have been a Republican or Democratic picnic in fact, he acknowledged. Although Lamb counsel moved to strike Mr. Bruhl's testimony as hearsay, the examiner allowed it to stand, but observed he could not make a finding on the basis of the testimony. The Lamb attorney tested the memory of Mr. Russell at length on details of past em- ployment, gambling and other arrests and per- sonal affairs. As the witness frequently mumbled "I don't know" or "I can't recall," Mr. Brown noted Mr. Russell could not re- member recent or important events but seemed able to recall seeing Mr. Lamb once 10 years ago. Mr. Russell, a Negro, and his attractive brunette wife, Loris, earlier testified seeing Mr. Lamb speak in 1944 at the dedication of Lin- coln House, described as the headquarters of of the Communist Party in Toledo. They both recalled Mr. Lamb pledged and gave money for the "upkeep" of the headquarters on that occasion, but differed on the amount involved. Mrs. Russell testified they joined the Com- munist Party for several years in the 1940s be- cause it "seemed more appealing" to mixed couples. Under cross-examination Nov. 12, she ad- mitted she and Mr. Russell came to Washing- ton prepared to testify to the same thing con- cerning Lincoln House. Last week, however, Mr. Russell denied they had agreed on pros- pective testimony. "So if she says that you did that together, then either she is lying or you are lying, is that right?" Mr. Brown asked the witness. "That is right," Mr. Russell answered. Mrs. Russell also testified she knew how much Mr. Lamb contributed (she said $50) because a woman on the stage announced the sum as the speakers placed their contributions on a small table. Last week, Mr. Russell testified the speakers personally announced the amounts. Mr. Russell explained he joined the party at the behest of William Garfield Cummings and stayed in the party for several years be- cause of Mr. Cummings' insistance. Mr. Cum- mings, the Broadcast Bureau's first witness, identified himself as an FBI informer in the party. Mr. Russell, who has a Toledo barbershop and part interest in an adjoining pool room where he admitted dice and card games occur, said he and Mrs. Russell are still friends of Mr. Cummings. He cuts Mr. Cummings hair every two weeks, he said, but claimed to be a silent barber as far as the Lamb case is concerned. Pressed about whether he discussed the Lin- coln House event with Mr. Cummings, Mr. Russell replied, "Well, maybe I did ... I don't know." Mr. Russell told Mr. Brown he did not know Sunne Miller, manager of Mr. Lamb's Natvig Gets Press 'Oscar7 MRS. MARIE NATVIG, Miami Beach public relations counsel who was a con- troversial witness in FCC's license re- newal hearing on Edward Lamb's WICU (TV) Erie, Pa. [B»T, Oct. 18, 11], was named recipient of an editorial "Oscar" last week by the Florida Press Assn. dur- ing its annual meeting at Silver Springs, Fla. She was honored for her editorial on racial discrimination in the weekly Homestead News. It was quoted by Time magazine and radio-tv commentators Fulton Lewis jr. and Drew Pearson. WTOD Toledo, but recalled that Emmett Wheaton phoned and said he wanted him to meet one of Mr. Lamb's representatives. The witness said Mr. Wheaton told him he (Russell) "didn't know who Mr. Lamb was and that I didn't know he was a rich man ... he said that I was just going along with Bill Cummings. He said I was nothing but a sucker. That is the way he put it." The witness said he refused to see Mr. Wheaton and left home when he came around. Mr. Wheaton earlier was identified by Mr. Lamb's Erie Dispatch as the subject of a bribe attempt by Mr. Cummings. Mr. Wheaton is expected to be one of Mr. Lamb's witnesses when it comes turn for WICU to present its case. Air-Way Management, Lamb Group Settle Differences SETTLEMENT of differences between the management of the Air-Way Electric Appliance Corp. of Toledo and a stockholder group headed by broadcaster-publisher Edward Lamb and Harry S. Samuels was announced last week by Joseph H. Nuffer, Air-Way president, and Mr. Lamb. A fortnight ago the firm was en- joined by court action from interfering with a special stockholders meeting called by the Lamb group [B»T, Nov. 15]. Basis for the agreement was creation of a nine-man board of directors with equal repre- sentation for management and the Lamb group, plus a ninth member acceptable to both sides. The Lamb group, with proxies, claims to con- trol more than 210,000 of the 366,000 shares of the company. Mr. Samuels is a New York industrialist. J. Howard McGrath, former U. S. Attorney General and counsel for Mr. Lamb's WICU (TV) Erie, Pa., in its license renewal case at FCC, has been named general counsel for Air-Way. Agreement also involved dismissal of pending litigation around the intra-corporate dispute, it was explained. This included Mr. Lamb's $500,000 suit for libel against former directors, it was understood. Puerto Rico Chs. Assigned FCC last week finalized proposed rule making and amended its tv table of assignments by substituting ch. 6 plus for ch. 11 minus in Caguas, P. R., and substituting educational ch. 11 plus for educational ch. 6 in San Juan, both in Puerto Rico. The new assignments are effective Dec. 31. Comr. Frieda B. Hennock dissented. The rule making is a result of the problem of sub-standard spacing resulting from the choice of sites specified by WORA Mayaguez, applicant for new tv station on ch. 5 there, and the Department of Education of Puerto Rico, applicant for new educational station on adjacent ch. 6 at San Juan. Both sites are only 58.6 miles apart instead of the required 60 miles. WTPA (TV) Sale Approved SALE of ch. 71 WTPA (TV) Harrisburg, Pa., from Donald E. Newhouse to the local Patriot- News for $250,000 was approved by the FCC last week. The Patriot-News is owned equally by the Long Island (N. Y.) Daily Press and the Staten Island (N. Y.) Advance. All three newspapers are owned by Samuel I. Newhouse. The Newhouse family also are owners of WSYR-AM-FM-TV Syracuse, N. Y., and 50% owners of KOIN-AM-FM-TV Portland, Ore. Page 86 • November 22, 1954 Broadcasting • Telecasting 1 ANOTHER TRUSCON THOUSAND FOOTER GOES ON THE AIR a • Truscon builds them tall! Latest Truscon tower of strength to lift an antenna over the thousand foot mark now is on the air for WFMJ-TV in Youngstown. This Truscon triangular uniform guyed tower mounts an RCA antenna. Your own tower requirements will be in well-quali- fied hands when you call on Truscon. Truscon knows towers. Truscon has engineered and constructed many hundreds of towers that now stand strong and tall in all parts of the world, in all kinds of wind and weather. Truscon will build your towers tall or small . . . guyed or self-supporting . . . tapered or uniform in cross section . . . for AM, FM, TV, and Microwave trans- mission. Your phone call or letter to any Truscon dis- trict office or to "tower headquarters" in Youngstown will get your tower program started without delay. TRUSCON® TRUSCON STEEL DIVISION REPUBLIC STEEL CORPORATION 1074 Albert Street • Youngstown 1 , Ohio Export Dept.: Chrysler Bldg.. New York 17. N.Y. a name you can build on Broadcasting Telecasting November 22, 1954 • Page 87 U. S.-MEXICO TALKS 'ENCOURAGING' But the delegates spent last week in dispute over second- ary stations on the other na- tion's clear channels. DIFFERENCES over assignment of secondary stations on the clear channels of the other country highlighted last week's discussions be- tween U. S. and Mexican delegations in Mexico City, it was learned late Thursday. The talks, still described as "encouraging," concern a prospective bilateral agreement to settle standard broadcasting (am) allocations between the two nations [B*T, Nov. 15]. The conference also is being attended by some two dozen U. S. industry observers as well as representatives of the Mexican broadcasting in- dustry. Mexico has indicated it would like to add a number of secondary stations there on the clear channels now under priority to eastern U. S. stations. On the other hand, the U. S. wants to bolster secondary assignments in the U. S. on Mexican clears, but would employ different standards of interference and protec- tion. The U. S. proposal would allow many present daytime outlets here to acquire night- time assignments, it was evident. Most of the talks last week dealt with con- cepts of "formulas" for establishing interfer- ence protection, it was reported. Mexico gen- erally prefers "station" protection while the U. S. wants to keep protection on a "channel" basis as heretofore, to the extent of the 1937 North American Regional Broadcasting Agree- ment. In seeking to gain secondary stations on U. S. eastern clear channels, Mexico is said to seek use of an unsettled service contour for the pro- tection point instead of the previous limitations of the so-called 650-mile rule or a specific signal strength at the border. The Mexican argument, rebuffed by the U. S., is that the eastern clear channel outlets in America do not provide service in the West, hence it is unrealistic to afford them arbitrary protection to the U. S. -Mexican border and thereby preclude secondary station assignments in Mexico. The U. S., it is understood, is willing to reciprocate on assigning secondary stations 650 miles from the border or a "reasonable" com- promise, but Mexico does not feel this js realistic since only the U. S. could benefit. The 1937 NARBA contained the 650-mile provision but this was restricted in the 1940 "gentlemen's agreement" which supplemented that NARBA in an effort to win Mexican ratifi- cation of the pact. These supplemental provi- sions keep the U. S. from making nighttime assignments on the Mexican channels even though they would be more than 650 miles from the border. Mexico is not signatory to the 1950 NARBA, which awaits ratification by the U. S. Senate, but it has been hinted Mexico would like to call a new conference to negotiate a regional conference. It is doubtful the U. S. would accede to such a proposal in view of its prom- ises to other nations under 1950 NARBA. A supplement to this treaty to bring Mexico into accord with its provisions may be an alternate suggestion, it has been stated. Insurance Companies Challenge FTC Ruling TWO health and accident insurance companies charged by the Federal Trade Commission with false and misleading advertising have told the FTC their advertising is both honest and free of deception and challenged the commission's jurisdiction over their activities. Travelers Health Assn., Omaha, Neb., and The American Hospital & Life Insurance Co., San Antonio, where the first of the 17 insurance companies named in the FTC complaint last month to answer the charges [B*T, Oct. 25]. El even of the companies have been granted two-week extensions to reply and answers are being awaited from the others. The two companies claimed the examples used by the commission had been "taken out of context." They argued that their adver- tisements adequately disclosed qualifying pro- visions of their policies and that purchasers of policies had been alerted to the actual pro- visions of their insurance contracts. Travelers Health asserted that its advertising was approved by the FTC as complying with "Trade Practice Rules Relating to the Adver- tising and Sales Promotion of Mail Order In- surance" issued by the commission in February 1950. One of the insurance companies named in the FTC complaint is Bankers Life & Casualty Co., Chicago, which owns KGA Spokane and KCSJ-AM-TV Pueblo, Colo. Meanwhile, a third company asked the FTC to dismiss the charges against it. The Com- mercial Travelers Mutual Accident Assn. of America, Utica, N. Y., told the commission it is not engaged in interstate commerce within the definition of "commerce" in Sec. 4 of the Federal Trade Commission Act and therefore not subject to FTC jurisdiction. AT&T Relay Comments Due at FCC by Dec. 15 AT&T was granted an extension of time by the FCC last week in which to file counter- comments to broadcasters' unanimous approval of the FCC's intercity relay proposal filed two weeks ago [B»T, Nov. 18]. The new date for AT&T to submit its views on the statements made by broadcasters is Dec. 15; it was due Nov. 18. Two weeks ago, broadcasters flooded the FCC with favorable reaction to its proposal to permit tv stations to build and operate their own intercity microwave relay systems without regard to the existence of common carrier facilities. The proposal was qualified by the FCC to permit such ownership for stations in the less dense area of the country. Most broad- casters, however, urged that it be permitted to any broadcaster, no matter what the populace of his market. Gist of the broadcasters' com- ments was that private relays could be built and maintained at a fraction of the cost involved in leasing facilities from AT&T, and thus per- mit them to furnish network service to their audience which is now economically impossible or a financial burden. FCC regulations permit a broadcaster to build and operate his own intercity relay only until such time as a common carrier installs a link. Then, the station must discontinue the use of its own intercity connection and use common carrier facilities. Meanwhile, the possibilities of low power television relay stations for rural areas in Can- ada were outlined for Montreal engineers last week by Maurice Ponte, general director of the French Compagnie Generale de Telegraphic Mr. Ponte outlined what is being done in France and Italy with such experimental tv relay stations which can transmit programs to rural areas. He suggested that with Canada's large area a similar system might be applicable, with programs coming from an urban trans- mitter. This automatic relay system is now being used in certain areas of western and northern Canada for relaying broadcast pro- grams. Midnight Sun Files to Buy Anchorage, Fairbanks Tvs APPLICATION for the sale of KFIA (TV) Anchorage and KFIF (TV) Fairbanks, both in Alaska, from Richard R. Rollins to Mid- night Sun Broadcasting Co. was filed with the FCC last week. Midnight Sun is licensee of KFAR Fair- banks, KENI Anchorage, KINO Juneau and KABI Ketchikan, all in Alaska. Consideration for the sale of the two tv facilities is 768 shares of stock, having a book value of $100,000, in Midnight Sun. The shares represent approximately 23% interest in Midnight Sun, which has agreed to elect Mr. Rollins to its board of directors. KFIA presently is operating on its ch. 2 as- signment, while ch. 11 KFIF still is in the con- struction stage. The sales application disclosed that Midnight Sun has offered to buy the 1% interest held by August G. Hiebert, president and 27.6% stockholder of Northern Tv Inc., permittee of ch. 1 1 KTVA (TV) Anchorage, and applicant for new tv station on ch. 1 1 at Fairbanks. Mr. Hiebert has refused to sell his 1% in- terest in Midnight Sun, the application dis- closed. In seeking Commission approval to the sale, Midnight Sun has therefore requested waiver of the FCC duopoly rule which forbids ownership of any interest by any one entity in two stations in the same market. New Ephrara, Pa., Daytimer Granted to Garden Spot Firm NEW daytime am station at Ephrata, Pa., on 1310 kc with 500 w, utilizing a directional an- tenna, was granted by the FCC last week to Garden Spot Broadcasters Inc. Principals in- clude Samuel R. Youse, engineer at WLBR Lebanon, Pa., and John N. Norris, station manager of WGCB Red Lion, Pa. Meanwhile, the Commission designated for hearing the applications of Mildred V. Ernst and Thermopolis Broadcasting Co., both re- questing a new am station at Thermopolis, Wyo., to operate fulltime on 1240 kc with 250 w. KRAL Rawlins, Wyo., was made a party to the hearing. Mrs. Ernst is joint owner with her husband, 'KGBS' Call Hassle DISPUTE over who will get the "KGBS" call letter combination arose last week as FCC was ready to reassign the call to KGBT-AM-TV Harlingen, Tex., but was halted pending consideration of a peti- tion by Storer Broadcasting Co. for tem- porary "reservation" of the call until Storer can decide whether to use it for newly acquired KPTV (TV) Portland, Ore., or elsewhere. George B. Storer Sr. heads Storer Broadcasting, which sold KGBS-AM-TV San Antonio to Huntress- San Antonio Express interests, now switching to KENS-AM-TV. Storer uses WGBS combination for its Miami interests (see story page 36). Page 88 • November 22, 1954 Broadcasting • Telecasting Charlie Arndt's doing it again this year. Not much doubt about Charlie's taste in holiday giving, is there? Catch that satisfied expression-r-and select armful! From experience knows BROADCASTING • TELECASTING is top choice of business associates and friends * in radio/ tv. Charlie is well aware that B*T will come week after week as a live and useful reminder of his thought fulness. Take a page from Charlie's book — list names and addresses on the reverse — at money-saving holiday rates: special -people THESE REDUCED RATES GOOD ONLY THROUGH DECEMBER 31, 1954 BROADCASTING & TELECASTING Yearbooks may be included with these subscriptions at additional cost of $2.00 per Yearbook. Kindly specify the subscriptions on which you desire Yearbooks. (Apart from a subscrip- tion. Yearbooks are $3.00 each.) These rates apply only in the United States, Possessions and Territories. Add $1.00 per year on all foreign subscriptions. Please send 52 issues of BROADCASTING • TELECASTING as my gift to: one for $7.00 Name. Firm Street- City— Zone- State- Sign Gift Card- two for $13.00 Name- Firm Street- City— Zone— State- Sign Gift Card- three for $19.00 Name- Firm— Street. City. Zone State- Sign Gift Card. I four for $25.00 Name- Firm Street- City- Zone- State- Sign Gift Card- five for $30.00 Name. Firm- Street- City. Zone- State- Sign Gift Card- BROADCASTING • TELECASTING 1735 DeSales St., Washington 6, D. C. Please send Holiday gift cards to the above and start service with the January 3rd issue. Please enter. . subscriptions. enclosed |~] bill in January Name. Firm- Street- City State- SEN. MAGNUSON WANTS 'FULL REPORT' Joseph P. Ernst, of KWOR Worland, KWRL Riverton and KGOS Torrington, all Wyo. In other actions, the FCC denied the request of Charles F. Sebastian, permittee of WCFS Harvey, 111., that the Commission delete its condition to the WCFS grant that he divest himself of any interest in WTAQ La Grange, 111., before commencing program tests. Also, the FCC advised WSAY Rochester, N. Y., that its application to modify its permit for extension of completion date from Nov. 1 to May 1, 1955, indicates the necessity of a hearing. WSAY is seeking Commission au- thority to increase its power from 1 kw to 5 kw on 1370 kc fulltime. Fourth Conelrad Test , Staged Over Nation THE fourth nationwide test of Conelrad was carried out between 1:30-4:30 a.m. last Wednesday by the Air Force and FCC. Some 1,300 of the nation's 2,400 am ra- dio stations participated in the early morning alert staged by Conelrad (control of electro- magnetic radiations). Conelrad is designed by FCC, the military and participating commer- cial radio outlets to foil navigators of enemy bombers in locating areas for attack. Although some stations took part in the pro- gram during their normal hours of operation, many stations stayed on the air later than their usual hours to participate in the defense plan. The participating stations all switched to 640 or 1240 kc, with stations programming emergency messages by local civil defense officials for an average of 30 seconds, then switching off for an average two to three min- utes through the alert period. The system allows radio facilities to keep operating so listeners can be advised what to do during an atomic attack. Meanwhile, planes from the Air Force's 11 air divisions over the U. S. simulated enemy bombers trying to find vital areas by "homing" on radio beams. Results of the Conelrad test will be gathered and evaluated over a period of about a month by FCC, the Air Force and the Federal Civil Defense Administration. FCC said initial reports from the New York and Washington areas indicated coverage was "adequate" on the 640 kc frequency in both areas, but that Washington coverage on 1240 kc was only over a radius of five or six miles. Civil defense officials in Massachusetts said the test was not satisfactory and that there were things still to be worked out. Workers listening to the test said volume was not too good. VOA Airs Schedule From D. C. Quarters THE Voice of America now is airing its com- plete schedule of some 75 programs in 38 lan- guages overseas from the nation's capital, ac- cording to Theodore C. Streibert, director of the U. S. Information Agency. It completed the move from former New York quarters Nov. 1. The last major part of the move was the shift of the Voice's European division Oct. 16 to VOA's new location in the Health, Educa- tion & Public Welfare Dept. Bldg. The 31 hours of daily overseas programming at present are being routed through the old master control board in New York until similar facilities are completed in Washington. Eight of the Voice's 14 new studios have been put into operation. Broadcasting • Telecasting If the Washington State Demo- crat gets Commerce Commit- tee chair in new Senate, he ex- pects subcommittees to make an accounting. SEN. WARREN G. MAGNUSON (D-Wash.) said last week that if he becomes chairman of the Senate Commerce Committee under a Democratic organization of the Senate in the next Congress he will call for a full report of activities by the Communications Subcommittee and other subcommittees. The Senate Communications Subcommittee, under Sen. Charles E. Potter (R-Mich.), held hearings last spring on uhf troubles [B*T, May 24, et seq.]. Although the hearings have been published, no report has been made by the subcommittee and no indication has been made that one is intended. Presumably, no report was made because Sen. John W. Bricker (R-Ohio), chairman of the full Senate Commerce Committee, took matters into his own hands — first, by introduc- ing a bill calling for regulations of networks by the FCC [B«T, May 17]; and, second, by an- nouncing an investigation of the networks and the "whole uhf-vhf situation" [B«T, July 19, et seq.]. Sen. Magnuson, in his statement last week, said if he takes over the Senate Commerce Committee in the next Congress, he will ask each of the six subcommittees to make "a complete report on its past activities" and will invite the advice of members of each unit on "work facing it for the next two years." The Washington State Democrat said he will make no plans for the committee's activities until after the Senate group is set up. Subcommittee Lineup Members of the Senate Communications Subcommittee, as presently composed, include: Chairman Potter, Sens. Andrew F. Schoeppel (R-Kan.), John O. Pastore (D-R. I.) and Earle C. Clements (D-Ky.), who replaced Sen. Lester C. Hunt (D-Wyo.) upon his death. The Senate seat of Sen. Eva Bowring (R-Neb.), a member of the subcommittee, has been taken by Mrs. George P. Abel (R-Neb.), who will serve the interim term ending Jan. 3. Sen. Abel has not been seated on the Senate Commerce Commit- tee, leaving one seat vacant. Who would head the Communications Sub- committee under a Democratic reign is prob- lematical. Sen. Pastore is ranking Democrat on the subcommittee and in the new Congress would become third ranking Democrat on the full committee. Second-ranking Democratic member, Sen. Lyndon B. Johnson (Tex.), is un- likely to be available for subcommittee activities if he becomes Senate majority leader, as ex- pected. Sen. A. S. Mike Monroney (D-Okla.), who ranks fourth among Democrats, has shown a great deal of interest in communications, and possibly could be named to head the communi- cations unit if the subcommittees were reshuf- fled. Sen. George A. Smathers (D-Fla.) is fifth- ranking Democrat, followed by Sen. Clements, sixth. Sen. Edwin C. Johnson (D-Colo.), pre- sent ranking minority member and expert on communications matters, leaves a committee seat vacant upon his retirement from the Senate Jan. 3. Republicans, in order of rank, are Sen. John W. Bricker, present chairman, and Sens. Schoep- pel (Kan.), John Marshall Butler (Md.), Potter, James H. Duff (Pa.), William A. Purtell (Conn.), and Frederick G. Payne (Me.). Sen. Magnuson in his statement last week took note of the current probe of the networks and the uhf-vhf situation by an investigative staff named by Sen. Bricker, and noted Sen. Bricker's pending network regulation bill. Although it has been reported that Demo- crats are likely to curtail the network investiga- tion or change its direction, Sen. Magnuson has declined to comment on his intentions in that respect. According to Robert F. Jones, who heads the committee's investigation staff as majority counsel, the investigation is being carried out with no change of plans, despite apparent up- coming Democratic control of the Senate in the new Congress in January. Nevertheless, no new questionnaires nor "letters requesting information" have been sent out since queries were mailed to the FCC [B»T, Oct. 11] and the tv networks [B«T, Oct. 25]. The investigation staff had indicated all individ- ual tv outlets also would be queried on informa- tion not available from the FCC or the net- works. Neither the FCC nor the networks have made formal replies to the questionnaires up to now. Under Democratic organization of the Senate, Harry M. Plotkin, minority counsel for the investigation, might be named to the post of majority counsel to head the investigation, switching places with Mr. Jones, who would become minority counsel. Neither Mr. Jones nor Mr. Plotkin have commented on whether they would accept the new posts under such a switch, if offered. Nicholas Zapple, as the committee's communications counsel, has been coordinating the investigation. Protest of KTVH (TV) Is Renewed by KAKE-TV REQUEST that the FCC issue a cease and de- sist order against KTVH (TV) Hutchinson, Kan., to prohibit it from identifying itself as a Wichita station was filed last week by KAKE Broadcasting Co. (KAKE-AM-TV Wichita). KAKE claimed that KTVH's advertisements were designed to identify the ch. 12 Hutchinson station with Wichita. It submitted copies of trade paper ads and of one newspaper story which coupled KTVH and KEDD (TV) Wichita as Wichita stations. Last summer, the merger of KTVH and KFBI Wichita was announced. Application for FCC approval was filed. KAKE filed a petition asking that the merger be set for a hearing on the ground that the CBS-TV affiliated KTVH would increase its Wichita "emphasis" if the merger was approved, and also that KFBI would gain a CBS-Radio affiliation, in place of its present ABC affiliation. Two weeks ago, the merger application was withdrawn [B»T, Nov. 8, Oct. 18, Aug. 16]. KAKE-TV operates on ch. 10 and is affiliated with ABC. KAKE is affiliated with CBS. WSAY Plea Dismissed REQUEST of WSAY Rochester asking FCC to require WHAM-AM-TV there to negotiate right-of-way to WSAY's proposed tv trans- mitter site has been dismissed by the Commis- sion since rules apply only to common antenna sites of fm or tv permittees. FCC noted WSAY doesn't have fm or tv permit, was turned down by local zoning board on tower proposal. November 22, 1954 • Page 91 GOVERNMENT AWARDS KTRK-TV Start 'Ban' Denied to KGUL-TV EFFORT of ch. 11 KGUL-TV Galveston, Tex., to block an authorization for ch. 13 KTRK-TV Houston to commence commercial operation (story page 102) was turned down by FCC last week but KGUL-TV was given an earlier hear- ing date on an economic protest filed against it by the Houston station. The hearing, to commence today before Ex- aminer John B. Poindexter, was ordered by FCC last month on the basis of a Sec. 309(c) peti- tion filed by KTRK-TV against the Commis- sion grant to KGUL-TV for a move of the Gal- veston station's transmitter site to a location nearer Houston [B*T, Nov. 1]. KTRK-TV claimed KGUL-TV was making the move in order to retain its CBS-TV affiliation and cover both markets. KTRK-TV has an ABC-TV af- filiation. KGUL-TV argued that it puts a Grade A signal into Houston without moving its trans- mitter site, hence coverage is not an argument. The Galveston station wanted to stay com- mencement of KTRK-TV in order to maintain the status quo pending its hearing, previously scheduled Dec. 7. FCC Decisions Upheld In Two Court Appeals THE U. S. Court of Appeals in Washington upheld the FCC in two broadcast cases last week. In the one instance it upheld the Commis- sion's right to order WGRD Grand Rapids, Mich., to cease broadcasting before local sun- rise [B*T, Oct. 11], and in the other it affirmed the FCC's action in defaulting Colonial Tele- vision Inc., applicant for ch. 3 Montpelier, Vt. [B*T, Nov. 8]. WGRD's contention — that the Commission's order prohibiting it from broadcasting before local sunrise was a modification of its license — was denied by the court, with Circuit Judge Wilbur K. Miller writing the decision in which Circuit Judges Henry W. Edgerton and Charles Fahy joined. The court also refused to accept WGRD's claim that there is a difference be- tween "objectionable" and "undue" interference. Both WGRD and WING Dayton, Ohio, operate on 1410 kc. The Commission ordered WGRD to cease pre-sunrise operations when WING complained last year of interference to its own pre-dawn broadcasts. In the Montpelier case, Colonial Television was defaulted when it allegedly refused to enter an affirmative case against WCAX Broadcast- ing Co., seeking the same channel. It claimed it had a right to remain in the hearing to oppose the WCAX application. The FCC refused to accept this position and awarded the channel to WCAX; the station is now WMVT (TV) Montpelier. The court entered a per curiam decision affirming the FCC's action. FTC Examiner Backs Ad AN INITIAL DECISION by a Federal Trade Commission hearing examiner would dismiss the commission's complaint charging The Blan- ton Co., St. Louis, Mo., with representing Creamo oleomargarine as a dairy product in radio and print advertising. Referring to the company's representations that Creamo is made "with sweet fresh milk plus pure cream," the examiner held that the product does contain substantial quantities of skim milk and U. S. standard cream and that the questioned adver- tising states the product is oleomargarine. NEWS DIRECTORS CONFER AWARDS Four stations in U. S. and one in Canada among winners an- nounced at last week's RTNDA convention. FOUR U. S. stations were recipients of awards or citations presented by the Radio-Television News Directors Assn. at the banquet climaxing its annual convention in Chicago last week (see story, page 66). KRNR Roseburg, Ore., received the "Out- standing Achievement Citation" for general radio news reporting, the only U. S. station to be cited in the radio category. CFQC Saska- toon, Sask., won the "Outstanding Radio Opera- tion" award for the second time in the history of the awards. Godfrey Hudson, news director, was cited for his work in that field. The judges made no award for outstanding tv news operation, feeling that no stations quali- fied for the honor. They did, however, extend a major tv special events award to WBZ-TV Boston and News Director W. C. Whitmarsh for coverage of hurricane Hazel. Additionally, two "Distinguished Achieve- ment Citations" were meted out to (1) WSAZ- TV Huntington, W. Va., and its news director, Nick Basso, for tv news and to (2) WJAR-TV Providence, R. I., and its Warren Walden for special events coverage. The competition was conducted in coopera- tion with Northwestern U.'s Medill School of Journalism. Judges were Tom Eaton, WTIC Hartford, William Small, WLS Chicago, and Robert Rowley, Cleveland, Ohio, tv news editor. NBC Shows Score Heavily In Christopher Awards NBC Radio and NBC-TV shows dominated the Christopher Awards for radio-tv, announced Thursday by Rev. James Keller, M. M., director of the religious movement. Radio awards went to producer-director Wallace Magill for the May 17 Bell Telephone Hour and to producer-director Albert Mc- Cleery and writer Ted Wear for "Proclaim Liberty," programmed July 4 on the Inheritance series. Both were on NBC Radio. In television, NBC-TV scored with "Great Expectations," shown June 14 and 21 on Robert Montgomery Presents (winners: pro- ducer Robert Montgomery, director Norman Felton and scriptwriter Doria Folliat), and with "Crusade Without Conscience," a Sept. 7 ' presentation of Fireside Theatre (winners: Frank Wisbar, producer-director, and Michael I Foster, teleplaywright). Other networks cited I were ABC-TV, with producer Louis Edelman, I director Sheldon Leonard and writers Alan Lipscott and Bob Fisher, as awards winners for the April 6 play, "Birthday for lulia," presented on Make Room for Daddy which stars Danny Thomas, and CBS-TV, with Producer Felix i Jackson, Director Franklin Schaffner and writer Reginald Rose as awards winners for the Sept. 30 play, "12 Angry Men," presented on Studio One. Other awards in the entertainment field were' for songwriting — Irving Berlin for "Count Your Blessings"; and for movies — producer Arthur Freed, director Vincente Minnelli and writer Alan Jay Lerner for MGM's "Briga- doon," and producer Aaron Rosenberg, direc- tor Anthony Mann and writers Valentine I Davies and Oscar Brodney for "The Glenn Miller Story" (Universal-International). The Christopher movement, founded in 1945, presents semi-annual awards in the entertain- ment field in April and November to individuals "whose work reflects positive values and shows j how a person can use his God-given talent for the benefit of all." Bronze medallions are presented to each winner with the Christopher motto inscribed. Dawson of WOR Wins Award by Mennen Co. SELECTION of Art Dawson, merchandising manager of WOR New York, as recipient of the semi-annual Achievement Award presented by The Mennen Co., Morristown, N. J., was an- nounced last week by Leonard V. Colson, Men- nen advertising director. Citation is "for in- telligent and excellent cooperation in aiding our advertising efforts." Awards are made by Mennen for coopera- tion with the company's advertising schedule. To participate in the WOR Merchandising Plan, Mennen bought a saturation campaign of station breaks during the 13-week summer period through Kenyon & Eckhardt, New York. PRINCIPALS at the first annual awards dinner of the advertising industry and allied fields, held at the Waldorf-Astoria in New York on Nov. 1 1 with network presidents as the awards winners, are shown above (I to r): Sylvester L. Weaver Jr., NBC presi- dent; J. L. Van Volkenburg, CBS-TV president; Robert E. Kintner, ABC president; Ed Sullivan, CBS-TV Toast of the Town star and toastmaster at the dinner; William B. Lewis, president of Kenyon & Eckhardt, chairman; J. Glen Taylor, Mutual vice presi- dent who represented President Thomas F. O'Neil; Adrian Murphy, president of CBS Radio, and Ted Bergmann, managing director of DuMont Tv Network. The dinner was held under auspices of the Joint Defense Appeal of the American Jewish Com- mittee and the Anti-Defamation League of B'nai B'rith. Page 92 • November 22, 1954 Broadcasting • Telecasting SPECIAL CITATION in conjunction with the Carol Lane award, one of 12 given annually to non-professional women in safety work, is presented to Jill Jackson, WWL New Orleans, by C. W. McDowell (I), New Orleans Marketing Div. of the Shell Oil Co., which supports the award through a grant in funds, and Rene R. Nicaud, vice president of the Metropolitan New Orleans Safety Council. The special citation was given to Miss Jackson for her weekly child safety program, Precious Lives, which is broadcast remote from New Orleans schools by WWL, and for her out- side work on the safety program. PALSY AWARDS GO TO RADIO-TV Cerebral palsy association presents plaques for industry's five - year support of fund drives at convention. PLAQUES in recognition of five years' support of the cerebral palsy drives, sponsored by United Cerebral Palsy, were presented to the broadcasting industry, news services and repre- sentatives from related fields at a luncheon meeting in Washington last Thursday at the start of UCP's annual convention. Leonard H. Goldenson, president of Ameri- can Broadcasting-Paramount Theatres Inc. and president of UCP, presented awards to ABC; CBS; DuMont; MBS; NBC; Associated Press; United Press; International News Service; The Advertising Council; Alan E. Freeman, presi- dent of Deluxe Labs; Edward L. Hyman, vice president of United Paramount Theatres; Her- man Robbins, president of National Screen Service, and Dennis lames, tv star and m.c. on a number of palsy telethons. Among those present at the luncheon were Theodore Repplier, Advertising Council presi- dent; Robert W. Sarnoff, NBC executive vice president; John M. Mitchell, MBS vice presi- dent; John Bachem, DuMont general manager; William C. Payette, UP director of television news; Hugo Seilder, INS; Louis Whiton, UCP chairman of the board and Prat-Daniel Corp. president, and Jack Hausman, UCP executive vice president, UCP board chairman in New York and president of M. Hausman & Sons. Mr. Goldenson has served as UCP president since he helped form the organization in 1949. He announced at the luncheon meeting that he would not be a candidate for re-election although he intends to continue to take an active part in UCP. Broadcasting • Telecasting Get 1DECO planning and design too . . . make certain YOUR tower is engineered to stand the test of time and weather! DonV\us\ Your contract for an Ideco tower is a wise investment ... an investment in years of Ideco experience in the design and plan- ning, fabrication and erection of time- proven towers for television and radio. You also buy peace of mind when you specify Ideco, for capable Ideco engineers will competently assume all your tower problems from foundation to top beacon. As a part of the job, they'll even take over the installation of antenna and accessory equipment . . . make a thorough final in- spection . . . and you'll be completely pro- tected by insurance all the way. All this is your assurance that your Ideco tower is a secure investment that will keep your sta- tion on the air year after year . . . even under the most punishing climatic condi- tions. Ideco has been building transmitting towers since the nineteen-thirties, pioneered triangu- lar design when broadcasting was in its in- fancy. Based on accumulated experience, each Ideco tower part is shop-fabricated to precise tolerances . . . with pre-determined stresses . . . for fast, safe, easy erection. And every part is Hot-Dip galvanized to prevent rust. If a 300' to 620' tower will serve you . . . The new VIDECO* tower "package" can save you time and money . . . get you on the air profit-making weeks sooner! Deliv- ery to your site can be made within 4 to 6 weeks ... and Videco can accommodate any UHF antenna or any VHF 3 to 5 bay low band or 3 to 6 bay high band antenna. ♦trade mark Get ALL the facts about your Ideco Tower Investment . . . ask your Equipment Supplier, or call on Ideco. IDECO DIVISION Dresser-Stacey Company Dept. T, Columbus 8, Ohio BRANCH: 8909 S. Vermont Ave., Dept. T. Los Angeles 44, Calif. IDECO Tail or short... for IV, Microwave, AM, FM... Ideco tower "know-how" keeps you, on the air November 22, 1954 • Page 93 PERSONNEL RELATIONS AFM, AGVA REACH NON-RAIDING PACT One condition of the agree- ment is that pending legal ac- tion in Canada by the guild will be dropped. AMERICAN Federation of Musicians and the American Guild of Variety Artists last week signed a "non-raiding agreement," which AGVA had canceled with the musicians in October 1953. One condition of the agree- ment is that pending legal action in Canada brought by the guild and certain of its members will be withdrawn immediately. Renewal of the agreement, according to AFM, "forecasts the end of jurisdictional troubles that have plagued various segments of the entertainment industry in the U. S. and Canada for more than a year." AFM and AFTRA have been involved in a similar juris- dictional fracas during the past seven years, but an AFM spokesman said that no steps have been taken to effect a solution. The agreement is for a five-year term, re- newable by either side for an additional five years. It lacks the 60-day cancellation clause of the previous agreement. In Canada, results of the settlement between AGVA and AFM means that Canadian sta- tions can bring in American singers, including Canadian groups and individuals who are members of AGVA in the U. S. AFM's Ca- nadian union had an arrangement under a new contract with the Canadian Broadcasting Corp. that its musicians would not play for AGVA members. As a result AFM had started an auxiliary union in Canada which AGVA mem- bers had to join at an initiation fee of $10 and half-yearly dues of $12. This auxiliary union is now to be disbanded and the fees to be returned to the former AGVA members, who will now rejoin AGVA. WMAL-AM-TV Strike Ends FOUR-DAY AFTRA strike at WMAL-AM-TV Washington ended early Nov. 13 after an all- night negotiating session. WMAL announced all disputed points had been resolved. Existing base pay for announcers under the new con- tract ranges from $60 to $110, the peak figure for seven-year employes. A graduated fee sys- tem was adopted, based on the number of spots announced per week. Taking part in the ne- gotiations were Robert Jonscher, radio manager of Evening Star Broadcasting Co., representing Frederick W. Houwink, general manager of the stations; Harold Boyd, assistant to the business manager of the Washington Star; Mrs. Evelyn Freyman, executive secretary of the AFTRA local, and James A. Holden, federal mediator. YOUNGEST member of American Federa- tion of Television & Radio Artists, two- month-old Paula Ann Cook, is "congratu- lated" by (I to r) George Palmer, AFTRA Cincinnati local chapter president, Sgt. Merrill Cook, USAF, her father, Mrs. Peggy Cook, the mother, and Ruth Lyons, hostess of the 50-50 Club, daily two-hour show originating in Cincinnati over WLWT (TV). Paula Ann, who was awarded a life- time AFTRA membership, was born in September during "Miracle of Birth," one program of the WLWT medical series Let There Be Life. SWG Report Reveals Losses LAST financial report of Screen Writers Guild, now part of Writers Guild of America West, shows that only $13,000 of a total $98,000 in assessments levied during the past year, based on SWG members' writing income, came di- rectly from tv writing. The report, issued by SWG Treasurer Harold Greene, reveals the SWG-Tv Writer's Group received only $30,200 in assessments during a three-year period, against $102,000 SWG had expended in the tv field during that period. However, with video writing presently a sep- arate entity under the new WGA constitution [B»T, Nov. 8], and with NLRB certification proceedings currently underway to permit na- tional Writers Guild of America to assume representation in the live tv field, the new group will be able to balance SWG-TWG losses in the past, Mr. Greene stated. AFTRA Pays Actors Residuals AMERICAN Federation of Tv & Radio Artists, Hollywood, is distributing $20,000 in additional payments to some 63 actors for use of 91 The Ruggles series kinescopes on KHJ-TV Holly- wood. AFTRA announced the payments, part of a prior agreement between Bob Reisbeck, series producer, and the union, bring the total residuals for this series to over $100,000. SCREEN ACTORS TO ASK BOOST IN MINIMUM PAY Sliding scale based on number of spoken lines may be among demands guild will make in forthcoming contract talks. SUBSTANTIAL increases in salary minimums, with a possible new sliding scale based on number of spoken lines, will be asked for tv film performers by Screen Actors Guild in forthcoming negotiations with tv film commer- cial and program producers. So stated John L. Dales, national executive secretary, at the annual SAG membership meeting in Hollywood last fortnight. He also told members that the union will seek "sub- stantial changes and increases in formulas for tv repayments." To screen actors earning to $7,500 annually, constituting 70% of SAG Class A (Senior) membership, tv now supplies 46% of income, according to a Guild employment survey, re- sults of which were released at the meeting. Kenneth Thompson, Guild tv director, an- nounced that residual payments to SAG mem- bers reached $268,294, with $190,329 paid on 480 film tv programs during 10 months since start of re-run payments (not including ad- vance payments made to actors at time of employment) with an additional sum of $77,965 received from Allied Artists Pictures (formerly Monogram) for actors' tv rights in theatrical pictures made since August 1948. Construction of the new $200,000 SAG head- quarters building in Hollywood, to start shortly, was described to the membership by SAG president Walter Pidgeon. Completion is ex- pected next October. Results of the SAG election [B«T, Nov. 8] were announced, with the entire administration slate elected by a safe majority. Guild officers, including Mr. Pidgeon; first vice president, Leon Ames; second vice president, John Lund; third vice president, William Holden; recording sec- retary, Paul Harvey, and secretary, George Chandler, were re-elected without opposition. Elected to the SAG board of directors for three year terms were Hillary Brooke, Chick Chandler, Nancy Davis, Rosemary DeCamp, Ann Doran, Frank Faylen, Robert Keith, Frank Marlowe, Juanita Moore, Gil Perkins and John Russell; for two year terms, Philip Ober (no opposition), and one year terms, Irving Bacon, Ted DeCorsia and Regis Toomey. A-J (Junior) members elected to the SAG board for three year terms were Philo Mc- Collough and Dorothy Phillips. KNX Cancellation Move Voted by WGAW Members AT FIRST Writers Guild of America West elec- tion meeting in Hollywood last week [B«T, Nov. 8], membership unanimously authorized the WGAW council and radio branch board to serve KNX Hollywood with a 60-day contract cancellation notice, to clear way for possible strike action against the station. Three month negotiations with KNX, in which Les Farber and Gomer Cool represent the new writers union, have revolved mainly around wages and material ownership for sta- tion news continuity writers. Ballots on four proposed WGAW constitu- tional amendments, of which one would have barred communists or hostile witnesses before congressional committees from guild member- ship, were impounded at the request of Writers Guild of America East, New York. WGAE asked a vote count postponement when New 73e&* ATLANTA 1133 SPRING ST., N. W. TELEPHONE - - ELGIN 0369 — FOR ALL BROADCAST EQUIPMENT NEEDS — Page 94 • November 22, 1954 Broadcasting • Telecasting t 1 Let's Talk Along about this time of year, businessmen in the broadcast industry start to list heavily toward the adding and subtracting department to see how they've "cashed in". A lot of them don't. That's true of any business, from shoehorns to salami. Why? There are hundreds of reasons . . . and nobody feels happy about any of them, from the mailboy to the owner. But most times a "reason" that doesn't show up on the debit and credit sheets is a downright lack of good, consistent advertising and promotion in the right places. Actually, the reason's pretty simple : Here it is — Independent surveys have proven over and over again that there's only one publication in a specialized field like broadcasting — and that, Harry J. Holmes, goes for television, too — that dominates the field. Yes, there's always a B or Y or X or however the statisticians see him. But mostly he's an "in-curve" ; he's nothing like old Mr. "A". The latter's a straight "mitt catch" that throws 'em out before they've thought of the word "first." Mr. "A" is a N. Y. Times in his field ; a St. Louis Post Dispatch, a TIME, FORTUNE, NEW YORKER or whatever you've got among America's great publications. Mr. "A" has been around. He's walked with his industry in kneepants. His book is a sort of bible edged with crack reporting, editing and a phenomenal knowledge of his field. Mr. "A" has a monopoly on the right people you want to sell. We're sorry, but they're the facts. So, if you're in radio and/or television to make profits — and we'd be delighted to meet the man who isn't — your advertising and promotion belong in the pages of a magazine like Broadcasting • Telecasting, the most powerful, and predominant news weekly of its kind in the industry. We hate to sound vain, but mere association with Broadcasting • Telecasting is, in itself, an undu- plicated passkey to the eyes and minds of the men and women who make the decisions that decide your profits. Remember — you're not in AM-TV if you're not in . . . BROADCASTING • TELECASTING 1735 DeSales St., N. W. Washington 6, D. C. ME 8-1022 Broadcasting Telecasting November 22, 1954 • Page 95 PERSONNEL RELATIONS EDUCATION York state corporation law complexities forced the group to delay its first meeting until Dec. 15 at which time WGAE also will vote on amend- ments. At western meeting, Richard Breen was elected president; Paul Franklin, vice president; Curtis Kenyon, secretary-treasurer, and Julius Epstein, Sonya Levien, Ranald MacDougall and Frank Nugent, WGAW council trustees. Elected radio writer branch officers were: president, David Friedkin; vice president, An- tony Ellis; secretary-treasurer, David Greggory, and as radio representatives to WGAW council, Mr. Cool, Don Quinn and Maurice Zimm. Elected tv writer branch officers were: presi- dent, Fenton Earnshaw; vice president, Dwight Babcock; secretary-treasurer, Morgan Cox, and as tv representatives to WGAW council, David Dortort, Howard J. Green and Erna Lazarus. Frances Ingles, former Screen Writers Guild executive secretary, was elected to a similar WGAW position. Vote tally for board members of various in- dividual branches — tv, radio and screen — were incomplete and will be announced later, union officials said. WGN-IBEW Sign Pact TWO-YEAR pact with IBEW covering radio- tv technicians at WGN-AM-TV Chicago, ret- roactive to Oct. 1, 1954, has been announced by Frank P. Schreiber, manager and treasurer. Technicians are granted a $7.50 weekly boost and additional equivalent increase effective Oct. 1, 1955. Starting scale for engineers is $85 per week and jumps to base pay of $157.50 over a four-year period. Land Grant Schools Hear About Educ. Tv THE Educational Television & Radio Center is furnishing five hours of programs weekly to eight "affiliated" educational tv stations, Dr. Harry K. Newburn, president of the Ann Arbor, Mich., organization, announced last week dur- ing an educational tv session at the 68th convention of the Assn. of Land-Grant Colleges & Universities in Washington's Hotel Statler Nov. 16-18. These eight stations pay a "modest" fee for this service, Dr. Newburn said. He also spoke of renting programs to universities without tv adjuncts for use on local commercial tv stations. In the Ann Arbor Center's exchange service, the center pays $5 per minute and all record- ing costs for programs it selects for exchange from the originating station, Dr. Newburn said. He also spoke of forthcoming exchange pro- grams with Canadian Broadcasting Corp., British Broadcasting Corp., commercial film producers, commercial tv stations and the tv networks. Iowa State officials discussed the experiences of its six-year-old quasi-commercial, educa- tional WOI-TV Ames, Iowa. The ch. 5 station accepts "selected" network commercial pro- grams, for which it receives the regular affiliate's rate, but does not accept local or national spot accounts. WOI-TV covers half of Iowa's one million people, Dr. J. H. Hilton, president of Iowa State, said. He added that the income from network affiliation is used solely to defray the expenses of the school's radio-tv stations (WOI- AM-FM-TV). In referring to the use of network programs, WILLIAM S. PALEY (r), CBS board chairman, and George C. McConnaughey, new FCC chairman, exchange greetings at last month's National Assn. of Educational Broadcasters' luncheon in New York [B*T, Nov. 1]. Dr. Hilton said they were used to "enlighten the people and to build audiences for our local educational programs." Value of tv to farm extension programs was cited by Dr. Harold Gunderson, professor of entomology at Iowa State. Last year, he told his audience, he gave three 12-minute talks on rat control over WOI-TV. They required three hours preparation. More than 3,000 re- quests were received for material offered on those programs. He compared that result with his 1952 activity which consisted of traveling 23,869 miles, addressing 5,000 people at 108 meetings, and making 261 farm visits and 90 radio talks. The Iowa State tv station began operation with an investment of $125,000 and five em- ployes in addition to the staff of WOI, Richard B. Hull, Iowa State radio-tv director, said. There now are 100 on the staff of the tv station alone, he said. Oklahoma has more than $1.75 million in cash and facilities for building educational tv stations in Oklahoma City and Tulsa, John W. Dunn, director of the Oklahoma Educational Tv Authority, reported. This consists of $750,- 000 from the state, $900,000 in cash and facili- ties from commercial telecasters, and $100,000 raised from private donors, he said. Miss Frances Scudder, director, Home Eco- nomic Programs, U. S. Dept. of Agriculture Extension Service, reported that 372 home demonstration agents in 43 states participated in 1,600 tv shows in 1953. This year, it is estimated that they will participate in 2,500 tv shows, she said. Others who participated in the educational tv sessions, which were held under the aegis of the Joint Committee on Educational Tele- vision, were: Dr. David D. Henry, executive vice chan- cellor, New York U. and chairman of JCET; Milton Muelder, dean, School of Science and Arts, and D. B. Varner, director, Cooperative Extension Service, Michigan State College; L. H. Adolfson, director, Extension Division, U. of Wisconsin; H. B. McCarthy, director, Radio-Tv Educational Division, U. of Wis- consin and executive director, Wisconsin State Radio Council; J. Harris Purks, provost, U. of North Carolina, and Dr. O. S. Willham, presi- dent, Oklahoma A&M College. Page 96 • November 22, 1954 Broadcasting • Telecasting PROFESSIONAL SERVICES Radio, Tv# Movies Again Blasted by Publicist Bernays RADIO, television and motion pictures were characterized last fortnight by Edward L. Ber- nays, consultant and public relations counsel, as "escape diversions" which discourage intellec- tual interests. Mr. Bernays cited this as one of four "ad- verse" social trends that must be fought by adult education if Americans would be well equipped to meet the requirements of a free society. He spoke at a panel session of the National Adult Education conference in Chi- cago. Mr. Bernays has been a prime mover behind various surveys purporting to show that Ameri- cans dislike tv commercials and certain pro- gramming of commercial tv stations. Paul Sheats, president of Adult Education Assn., and George Fern, president of the Council of National Organizations, an NAE affiliate, received an award on behalf of NAE from the National Citizens Committee for Educational Television for stimulating the public interest in that medium. Hofstra College Gets Grant AN $11,000 grant has been awarded to Hof- stra College, Hempstead, L. I., by the Educa- tional Television and Radio Center, Ann Arbor, Mich., to help pay the production costs of the People series, which is produced by the college and telecast as a public service by WPIX (TV) New York (Mon., 9-9:30 p.m.) The series, featuring Dr. Matthew N. Chap- pell, chairman of the ■ psychology department of Hofstra, and his assistant, Dr. Herman God- berg, is produced by Worthington Gregory and directed by Jack Felice of the WPIX (TV) staff. Kinescopes of People will be forwarded to the television and radio center for distribu- tion throughout the nation. KQED (TV) Launches Drive KQED (TV) Berkeley, Calif, (ch. 9), in a con- tinuing program to sell the educational outlet to the general public, last week launched its first nine-county membership drive. The campaign "Sign for Nine" will run for a month and will feature four live programs a week each devoted to a city in the San Fran- cisco Bay Area. Civic groups working to boost the $10,000 public subscription drive include the Junior Chamber of Commerce, American Assn. of University Women, the Parent- Teacher Assn., and various professional bodies. KQED has been broadcasting on a three- nights-a-week schedule using only kinescope films from other educational and commercial stations. The "Sign for Nine" campaign is the first to emanate from the station's new studios. EDUCATION PEOPLE Al Preiss, tv public relations counselor and re- searcher, Hollywood, named to faculty, tele- communications dept., U. of Southern Cali- fornia, L. A. Glenn E. Watts, president, Washington, D. C. Industrial Union Council, CIO, and J. C. Tur- ner, business manager, International Union of Operating Engineers, Local 77, appointed pub- lic members, board of trustees, Greater Wash- ington Educational Television Assn. Broadcasting • Telecasting N. Y. FBA to Honor New Head And Copyright Representatives THEODORE R. KUPFERMAN, newly-elected president of the Federal Bar Assn. of New York, will be honored Nov. 24 at the associa- tion's annual Thanksgiving luncheon at the Star- light Roof of the Waldorf-Astoria in New York. Mr. Kupferman, general attorney for Cinerama Productions Corp., is a former member of NBC's legal department. At the luncheon, distinguished service awards will be presented to John Schulman, counsel to the Songwriters' Protective Assn.; Sydney M. Kaye, counsel to BMI; Herman Finkelstein, counsel to ASCAP, and Edward A. Sargoy, special counsel to the motion pic- ture industry. The awards — presented by Joseph A. McDonald, NBC treasurer, and Samuel W. Tannenbaum, president, Copyright Society of the U. S. A. and trustee of the FBA — are for representation of the U. S. at the Geneva Universal Copyright Convention which has been adopted by this country. Bader Associated With HD&W MICHAEL H. BADER has become associated with Haley, Doty & Wollenberg, Washington law firm, in practice before Federal courts and agencies and specializing in radio-tv matters, it was announced last week. With firm in other capacities for nine years, Mr. Bader received his LL.B. in 1952 from National Law School and his A.B. from George Washington U. in 1949. He was in the Army from 1952-54, leaving as second lieutenant. ED MEATH & HIS "MUSICAL CLOCK This is the man that's such a favorite with young and old that all Rochester affectionately calls him "Uncle Eddie." This is the man "most-in-demand" in Rochester as master of ceremonies for all occasions. This is the man that's the favorite with sponsors, too, because of the sincere, effective way he "ad libs" his cash-register-ringing commercials. BUY WHERE THEY'RE LISTENING . This is the man whose ratings far, far out-distance all competition . . . This is the man that CAN put your product over in Rochester! The trick, of course, is to get time on his Monday through Saturday "Musical Clock." It does happen now and then . . . So why not query us before you buy in Rochester? ROCHESTER'S TOP-RATED STATION WHEC NEW YORK 5,000 WATTS Represenlativey EVERETT- Mc KINNEY, Inc. New York, Chicago, LEE F. O'CONNELL CO., Los Ange/es, San Francisco November 22, 1954 • Page 97 STATIONS RADIO GROWTH SHOWN BY CBS SPOT SALES Presentation points out medi- um's growth, citing increased audiences and homes reached figures for 1947-1954 period. RADIO'S continued growth during television's "most productive years" (1947-54) is under- lined in the CBS Radio Spot Sales' newest presentation, "Radio — A Continuing Success Story," which was released last week. As telling examples of the medium's growth, the presentation cites increased audiences from 1947-54 for CBS Radio Spot Sales stations in New York and Los Angeles. During that period, it was pointed out, WCBS New York has increased 84.1% in the 6-7 a.m. time slot; 29.3% in the 8-9 a.m. period and 53.1 in the 9-10 a.m. segment. Similarly, KNX Los Angeles is reported as having enlarged its "homes reached" figures 64.3% in the 6-7 a.m. time period; 125% in the 7-8 a.m. slot; 70.9% in the 8-8:30 a.m. segment, and 69.2% between 5 and 6 p.m. The major factor in the growth of radio, according to the presentation, is the medium's mobility. It notes that two-thirds of all radio listening today is done outside of the living room, with such locations as the kitchen, bed- room, car, bathroom and working places con- tributing to a major share of listening. The presentation points out that despite its "unexcelled penetration," radio is still an eco- nomical purchase. The brochure contains costs comparisons between CBS Radio Spot Sales stations in New York and Los Angeles and local television participations to buttress its contention that radio reaches more homes in these cities at a lower dollar cost per home than does tv. For example, the presentation reports that in New York a local radio show with a rating of 3.6 has a cost of $157.50 for a one-minute participation announcement and reaches 962 homes per dollar, while a local tv show with a 2.9 rating and a cost of $308.75 per one- minute announcement reaches 349 homes per dollar. In Los Angeles, it is pointed out that a local radio show with a 2.0 rating and a cost of $42.63 per one-minute announcement reaches 306 homes per dollar, while a local tv show with a 2.1 rating and a cost of $66.50 reaches 480 homes per dollar. Several illustra- tions are cited in the presentation to highlight radio's penetration with low cost. The presentation asserts that "radio is still growing," reporting that a total of 12,392,810 sets were sold last year, said to be IV2 mil- lion more than were sold in 1952, and almost double the amount of tv sets sold in 1953. It makes the claim that even in television homes, radio listening is on the rise. During the Sept. 1953-Jan. 1954 period, the presenta- tion continues, tv families spent 5% more time with radio than they did during the same period of the previous season. Time Inc. Stations Appoint Meyerson as Representative APPOINTMENT of J. I. "Jim" Meyerson as special national sales representative of all sta- tions in which Time Inc. has an interest (KOB- AM-TV Albuquerque; KLZ-AM-TV Denver; KDYL and KTVT [TV] Salt Lake City) [Closed Circuit, Oct. 25] has been an- nounced by Wayne Coy, Hugh B. Terry and G. Bennett Lar- son, presidents -gen- eral managers, re- spectively, of the stations. Mr. Meyer- son, formerly man- ager of KOB-AM- TV, will headquarter in the RCA Bldg., New York, and will cover major centers of national advertising for the stations. Mr. Meyerson will work closely with station sales managers, according to the joint announcement, bringing "improved and personalized service to advertisers, agencies and networks." MR. MEYERSON THE FUTURE HOME of Paramount Tv Productions and KTLA (TV) Hollywood is ex- amined by Klaus Landsberg (I), station vice president and general manager, and William L. Pereira, of Pereira & Luckman, that city, architectural firm planning the $2 million reconstruction program on the 10-acre Sunset Blvd. lot, the former Warner Bros, studio building. Page 98 • November 22, 1954 KNX Turns Witness SUBPOENAED tape recordings of inter- views by a KNX Los Angeles newscaster played a part in Los Angeles County Grand Jury deliberations during the cur- rent political hassle over the smog issue. The grand jury issued the subpoena after County Air Pollution Chief Gordon P. Larson denied Los Angeles Major Norris Poulson's charge that Mr. Larson had requested the mayor declare a state of emergency last Oct. 14, when smog den- sity reached major proportions. Mr. Larson said that tape-recorded interviews with both Mayor Poulson and himself, taken by KNX newscaster William Ken- neally, would prove his point. WTAQ Sets Completion Date For New Quarters Dec. 15 CONSTRUCTION, delayed considerably by damage from a recent flood, has resumed on the new building that will house WTAQ La Grange, 111. Expected completion date is set for Dec. 15, according to Russ Salter, manager of the 1300 kc outlet. The new building, which will contain transmitter, studios and offices, will cost almost $100,000 and will be located at the intersection of U. S. Highways 66 and 45 a few miles southwest of Chicago. The station, which went on the air in 1950, will expand its high school sports and local events coverage under its new operating schedule and will operate from 6 a.m.-l a.m. with 500 w day and night, Mr. Salter reported. WTAQ is owned by the La Grange Broadcasting Co. with Charles Sebastian and Mr. Salter as co-owners. WTVH (TV) Goes to214Kw WTVH (TV) Peoria, 111., has reported an increase from 24 kw to 214 kw, with installation of a new RCA 12.5 kw transmitter. Boost went into effect Nov. 6 as Henry P. Slane, president of Hilltop Broadcasting Co. [WTVH (TV) WTVH radio], threw the switch. Uhf station (ch. 19) recently celebrated its first anniversary on the air and added CBS-TV programs under affiliation pact effective Nov. 1. WTVH plans ultra-modern studios and currently is renovat- ing its present studio site after acquiring Vidi- con film chain and color tv equipment and adding AP Photofax and CBS Newsfilm to its news facilities. Peebles Buying WRCO SALE of WRCO Richland Center, Wis., by Arthur Overgaard and Manager Tom Kelley for $75,000 to Hala Peebles was announced last week by Mr. Kelley. Mr. Peebles is a former motor court operator there. He will assume management of WRCO after FCC approval of the transfer, Mr. Kelley said. WRCO is assigned 250 w fulltime on 1450 kc. KUTV (TV) Increases KUTV (TV) Salt Lake City, Utah, is now oper- ating with 45.71 kw, according to Frank C. Carman, president and general manager of the station. Station estimates are that its stronger signal reaches 181,500 tv homes, a 10% increase over its previous set count. Broadcasting • Telecasting * Police Head Sees Uses For New York-Owned Tv USE of the proposed New York City-owned tv station for various phases of police work is being evaluated by Police Commissioner Fran- cis W. H. Adams. Appearing as a guest last Wednesday evening on Room 9, public service feature broadcast on WNYC New York, he agreed that the police department's need for such a station might aid in gaining city ap- proval for the projected outlet. Comr. Adams said success in using television in the police line-up system had led to hopes of expanded use of closed-circuit tv. He com- mented that if the station became a reality as he hoped it would, the police department would 1 depend partly on a device which scrambles the ^impulses as they leave the transmitter and unscrambles them as they come in on the re- ceiver. Hence these transmissions would not be available to the .general public. He also cited crowd control as another in- stance where television could be employed and expressed his gratitude for including the police department in the general plan of the city for its own tv station. WNYC-TV has been granted ch. 34. D. J. Festival at WSM WSM Nashville's Third Annual Disc Jockey Festival was held last Friday-Saturday in honor of the 29th anniversary of the Grand Ole Opry. Representatives of record companies, publish- ing firms, music publications, and industry artists highlighted the roster of events. Cow- boy singer Gene Autry was host at the Saturday luncheon and was guest performer on the NBC portion of the Opry that night. The conven- tion of the Country Music Disc Jockey's Assn., which was organized at the 1953 festival, was held Thursday, a day prior to the two-day celebration. KRCA (TV) Has Record Month OCTOBER was the most financially successful month in the history of KRCA (TV) Holly- wood, according to Thomas C. McCray, general manager. Gross income rose 23% over the previous month and 12% over October 1953, Mr. McCray said. Horner Joins KEYD-TV JACK HORNER, sports director of KSTP-AM- TV St. Paul for the past 10 years, last week joined KEYD-TV Minneapolis as sportscaster. KEYD-TV is planning an extensive schedule of sports programs which Mr. Horner will handle. WMCA Editorials BROADCAST editorials on issues of public concern will be presented every Friday evening by Nathan Straus, presi- dent of WMCA New York, over that station. The weekly series of quarter- hour programs was launched Nov. 19 and is titled The Editor's Desk. It will be heard every Friday from 9:30-9:45 p m. Views which differ with those of V/MCA will be broadcast in adjacent periods in succeeding weeks, Mr. Straus said. LOOKING OVER the unique agreement which covers a three station split of the home games of the Detroit Red Wing hockey team for the coming season are (I to r): Edwin K. Wheeler, general manager of WWJ-TV; Jack Adams, general manager of the world champion Detroit Red Wings; A. H. Ritter, vice president of Zimmer, Keller & Calvert advertising agency; H. S. Wagoner, vice president in charge of sales for sponsor Stroh Brewery Co.; Gayle V. Grubb, managing director of WJBK-TV, and James Riddell, president of WXYZ-TV. The Detroit stations will share the schedule with WXYZ-TV carrying 16 games and WJBK-TV and WWJ-TV 10 each. WGN-TV Plans Full Power From Prudential Bldg. Site WGN-TV Chicago will boost its power from 120 kw to maximum 316 kw after it completes installation of a new 50 kw RCA transmitter and 311 -ft. tower and antenna atop the now- under-construction Prudential Bldg. next spring. Plans for the power increase were reported following an announcement by Frank P. Schrei- ber, manager of WGN Inc. (WGN-AM-TV), that FCC had approved its application to move the transmitter and antenna from Tribune Tower. The Prudential Bldg., now under con- struction, will permit an antenna some 304 feet higher off the ground level than at present. Steel structure of the 41 -story building is expected to be completed by mid-November. The tower and antenna will be put up after steel framework is completed on the 39th floor, 530 feet above street level. The transmitter will cost about $300,000 and be located on the 40th floor, on which the Chicago Tribune has obtained a 10-year lease for floor space. KHJ-TV Signs Stars, Angels HOLLYWOOD Stars and Los Angeles Angels home baseball games again will be telecast on KHJ-TV Hollywood during the 1955 season, under terms similar to last year's, with the sta- tion paying each team $100,000 for tv game rights, station President Willet Brown and Gen- eral Manager John Reynolds announced last week. The renewal agrsement is still verbal, with the station agreeing to increase promotion of games over that of past seasons, according to trade reports. WPEN Bans MacRae Records BANNING of all Gordon MacRae records on WPEN Philadelphia has been announced by the station following an allegedly deroga- tory reference to radio by Mr. MacRae on the Sunday, Nov. 14 NBC-TV Comedy Hour, of which he is host. William B. Caskey, WPEN vice president-general manager, explained the ban this way: "If these artists think so little of radio, I see no reason why we should lend our facilities to promote and publicize them via their recordings." WSJV (TV) Increases Power WSJV (TV) Elkhart, Ind., last Tuesday in- creased from 20 kw to "in excess" of 250 kw with installation of a new RCA transmitter, ac- cording to the station. RCA engineers were quoted by the uhf ch. 25 station as indicating that increase extends station's Class A coverage out to 60 miles. The best way to sell the KANSAS FARM MARKET use the KANSAS FARM STATION WIBW CBS RADIO in Topeka Ben Ludy. Gen. Mgr.. WIBW, WIBW-TV, KCKN Rep. Capper Publications, Inc. Broadcasting • Telecasting November 22, 1954 • Page 99 Mountain to Mohammed IT'S USUAL for a station representative to make an overture to a station but it is not often that a radio station makes a pitch to a station representative to handle the station. Yet that is exactly what Tim Elliott, president and general manager of WCUE Akron, did. Armed with a 36-x-36-inch easel job extolling the merits of the sta- tion, including samples of programs, sta- tion personalities, history of the five-year- old station, etc., plus taped interviews with the mayor of Akron and members of the Chamber of Commerce explaining the public service job WCUE does for the community, Mr. & Mrs. Elliott and Jack Maurer, vice president and station man- ager, made the presentation to John E. Pearson, president of the John E. Pear- son Co., station representatives, a fort- night ago in New York. Mr. Pearson listened to the easel pitch, to the taped recorded interviews, saw a colored movie about the station, and couldn't resist. The representation will be effective Feb. 10. MAKING the pitch (I to r): Jack Maurer, Jean Elliott, Tim Elliott. Hearing it (r): John E. Pearson. CONTRACT naming Adam Young Tele- vision Corp. as representative of WIRI (TV) Plattsburg, N. Y., is signed by (I to r) Adam J. Young Jr., of his own repre- sentative firm, and Joel Scheier and Dave Harris of WIRI. The new tv station which is being built on Mt. Terry, near North Pole, N. Y., plans to begin commercial operation on Thanksgiving Day. WOOD Studio Nearly Ready CONSTRUCTION is nearing completion on the new three-story studio building of WOOD- AM-TV Grand Rapids, Mich., with staff occu- pancy expected sometime in December, Bill Schroeder, general manager, has announced. Under the supervision of Louis Bergenroth, chief engineer, new technical equipment for the studios is being assembled and installation will begin within a week. The exterior brick and aluminum facade is finished. The building is located at 120 College Ave., S. E. KBIF Builds New Facilities STUDIOS and offices of KBIF Fresno will move to the ground floor of the Hotel Cali- fornian in downtown Fresno next week, while construction on a specially-designed 400-foot tower and new transmitter building on a newly- purchased 40-acre ranch site is nearing comple- tion, George Nickson, station manager, has an- nounced. When finished, the new site and transmitting tower will add 3,000 square miles to station coverage, Mr. Nickson declared. KOVR (TV) Bids in S. F. IN what appears to be a bid for the San Fran- cisco market, ch. 13 KOVR (TV) Stockton last week announced several changes which will expand the station's operations into the Bay Area. A. E. Joscelyn, general manager of the station, announced that he will spend several days of the week in the station's San Francisco offices and that he will be joined there by Gordon Grannis, former promotion and pub- licity director of ABC San Francisco, who has been named to a similar post with KOVR. KOVR, located just 30 miles east of San Francisco on Mount Diablo, claims it sends a strong signal into most of San Francisco and the adjoining Peninsula and North Bay Area. WCGC Plans Dec. 1 Debut WCGC Belmont, N. C, plans to go on the air about Dec. 1 operating on 1270 kc, 500 w daytime, according to Lucielle Hand, partner in the station, who additionally has announced the appointment of Robert R. Hiker as general manager. Mr. Hiker formerly was owner and chief engineer of WMAP Monroe, N. C, and more recently was associated with WLTC Gastonia, N. C. WOW Broadcasts Hi-Fi WOW Omaha on Nov. 5 inaugurated high fidelity radio transmission and claims to be the first Nebraska station to offer this service, it was announced last week by Frank P. Fo- garty, vice president of Meredith WOW Inc. A new RCA transmitter has been installed that will pass tonal range frequencies from 30 cycles to 10,000 cycles, the station said. Area radio set dealers have made plans to stock higher quality sets that will give listeners the benefit of the finer transmission. WIOK to Start Soon WIOK Tampa, Fla., sister station to WSOK Nashville, Tenn., plans to go on the air be- fore Dec. 1, according to an announcement from WSOK. H. C. Young Jr., president- general manager of the Nashville outlet, is owner of WIOK, which will operate on 1150 kc, 1 kw daytime. WIOK, like WSOK, will be staffed solely with Negroes and is designed for all-Negro programming. The new building, including studios, offices and transmitter, is located on Washington Blvd., Tampa. WJMR-TV Taking More Space ACQUISITION of a new studio building with more than 12,000 sq. ft. of floor space for ex- pansion of live local programing, has been an- nounced by George Mayoral, vice president and general manager of WJMR-TV New Orleans. The first telecast from the new studios has been tentatively set for Dec. 1. The structure will house WJMR-AM-FM- TV, owned by the Supreme Broadcasting Co., and is located at 1422 Cleveland Ave., ad- jacent to the Jung Hotel where executives offices and transmitting rooms of the stations will remain. New equipment, including the latest design tv cameras, is being assembled and tested under the direction of Jack Petrik, chief engineer of WJMR-TV (ch. 61). KSFO to Move in Jan. KSFO San Francisco announced that its main studios and modernized offices will be housed on one floor of the Fairmont Hotel's California Street wing beginning in mid-January. A ten- year lease was negotiated by the station. Aux- iliary studios will be maintained at the KSFO transmitter, Pier 92. THE LATEST WCKY THE DAILY HIT PARADE FIRST in Cincinnati — 6:15-7:00 pm From Pulse July-Aug. WCKY— 5.9 Net A — 5.3 Net B— 3.0 Net C— 2.8 Net D — 2.6 1947—1948 1949—1950 1951 — 1952 1953—1954 are YOU Buying a 5.9 Rating in Cincinnati? Page 100 • November 22, 1954 Broadcasting • Telecasting KVOO-TV Tulsa Aims For Early December KVOO-TV Tulsa will begin regular, commercial ch. 2 operations Dec. 5 as a basic NBC-TV affiliate, it was announced last week. Operation will be from a temporary 225-ft. tower at Big Heart Mt. with 22 kw visual power pending completion of its 1,000-ft. tower at the same site early next spring. The station began test patterns Nov. 15 and has studios located at 311 S. Denver St., Tulsa. Plans are underway for a combined radio-tv studio and office building. It received its con- struction permit last July for 100 kw opera- tion. Equipment is GE. KVOO stations are owned by Southwestern Sales Corp. (owned by W. G. Skelly, oilman), 38.8%; Harold C. Stuart, Washington and Tulsa attorney and former assistant secretary of the Air Force, 12%; Sen. Robert S. Kerr (D-Okla.), 13.1%; Mrs. Grayce B. Kerr, 14.8%; Dean A. McGee, 7.4%; Travis M. Kerr, 6.8%; F. C. Love, 2%; C. B. Akers, 1.8%, and Oklahoma A&M College and Tulsa U., 1.5% each. There also is a group of non-voting stockholders. Mr. Akers, who came to KVOO-TV from WEEK-TV Peoria, 111. (controlled by the Kerr- McGee group), is general manager. Other executives are Russell Lamb, ex-KMBC-TV Kansas City, sales manager; William Sadler, formerly of KTVH (TV) Oklahoma City and WFAA-TV Dallas, program director, and John Bushnell of KVOO, chief engineer. Class A hour rate is $700 local and $650 on network. Station is represented by Blair-Tv Inc. Blair Names Bassert To National Sales Post APPOINTMENT of Mort Bassett as sales man- ager of the National Saturation Group of John Blair & Co., New York, is being an- nounced today (Monday) by Rob- ert E. Eastman, ex- ecutive vice presi- dent of the repre- sentation firm. The National Saturation Group offers adver- tisers schedules of W/M 24 minute participa- tions weekly in local programs on Blair- MR. BASSETT represented stations, which are said to reach about half the population of the U. S. Mr. Bassett has been with Blair since 1947 as an account executive. Prior to that time, he was timebuyer and assistant radio director for Morse International, New York, and as- sistant circulation manager for NBC. WBBM Names Boswell in N. Y. APPOINTMENT of Jack Boswell as eastern sales manager of WBBM Chicago was an- nounced last week by H. Leslie Atlass, vice president in charge of CBS Central Div. and general manager of the station. He will head- quarter at 501 Madison Ave., New York, in conjunction with CBS Radio Spot Sales, na- tional representative for WBBM. Mr. Boswell joined the sales staff of the CBS o&o outlet in 1948 and rejoined the staff last August after a three years' absence. Bowl Bound on KMTV (TV) OMAHA U.'s football team will go to the Tangerine Bowl, Orlando, Fla., with expenses of $10,000 for the trip under- written by KMTV (TV) Omaha, Owen Saddler, station executive vice president and general manager, announced last week. The university is municipally owned and tax supported. The station's offer "takes a big financial burden off our shoulders," Milo Bail, university president said when he heard of KMTV's plans. Mr. Bail referred to the offer as a "tangible demonstration of the com- munity spirit beyond the university." The 1954 campaign provided the first undefeated, untied football season in the history of Omaha U. Three More Tv Stations Add Color to Facilities THREE MORE television stations were on the air able to transmit color last week. One of them — KTRK-TV Houston — became the first station to be equipped for local color origina- tions from its first moment of operation. Both the other starters are in Milwaukee. WTVW (TV) began color test pattern trans- mission last Wednesday, three weeks after going on the air Oct. 27. Test patterns will be shown daily. WTVW also has reported originating a color film on travel. The ch. 12 outlet employs a DuMont multicolor scanner and has an RCA transmitter equipped for color. WTMJ-TV Milwaukee began color film pro- jection Nov. 14. The station, on ch. 4, reports it has completed color facilities and is equipped to handle live, network, slides and film in color. KTRK-TV (ch. 13), which began commer- cial programming Saturday, will be carrying color seven days a week with a half-hour Color Caravan Monday through Saturday and an hour-long show on Sunday, John T. Jones, pres- ident, has announced. Equipment is DuMont. Party Marks Transfer Of KFSD-AM-FM-TV A PARTY at San Diego's Cortez Hotel last Monday marked transfer of KFSD-AM-FM-TV San Diego control from stockholders of Airfan Radio Corp., former station owner-operators, to the new operating firm, KFSD Inc., in which Fox-Wells Co., New York, has controlling in- terest. Present at the fete were James G. Rogers, president; Glen McDaniel, secretary-treasurer, and William E. Goetze, general manager of KFSD Inc., and John Moreno, station manager, KFSD-TV. All stockholders of former Airfan Corp., who will retain minority interest in the new arrangement, were present, as were Thomas L. Sharpe, Airfan president-general manager, and William L. Lane. Mr. Sharpe received an en- graved silver lighter as a gift from the new operators. Civic leaders, other media representatives and station personnel also attended the party to meet new management. let's talk "turkey". . . about transcription services. It takes more than turkey to make a Thanksgiving dinner . . . and it takes more than transcriptions to make a transcribed library that's a complete program service. Good cooks and smart broadcasters know this . . . that's why more of them (the smart broadcasters, that is) are subscribing to SESAC every day. Why don't you? SESAC INC. 475 Fifth Avenue New York 17, N. Y. "The Best Music in America" Broadcasting • Telecasting November 22, 1954 • Page 101 STATIONS KTRK-TV Goes on Air As Houston's Second KTRK-TV Houston made its debut last Sat- urday as that city's second operating commer- cial tv station. The ch. 13 outlet is affiliated with ABC and represented by Blair Tv Inc. John T. Jones Jr. is president. The opening celebration featured the tv debut of the Houston Symphony Orchestra and appearances, among others, by opera stars Marguerite Piazza and James Melton and Peter Donald, host of ABC-TV's Masquerade Party. KTRK-TV will program a daily color show beginning Monday (see story page 101). Reports from other stations: WFMZ-TV Allentown, Pa., on ch. 67, will inaugurate programming Dec. 4. Acting Mayor William S. Ritter has designated Dec. 4-11 as Allentown Television Week. Raymond F. Kohn is president and general manager. WFMZ-TV will be Allentown's first tv. WFLA-TV Tampa, Fla., expects to have a test pattern on the air by the first of the year with regular programming set for February. The station's 1,054-ft. antenna tower is under construction and work on the transmitter house is scheduled to start this week. George W. Harvey is general manager of the ch. 8 outlet and Blair Tv Inc. is national representative. WDXI-TV Jackson, Tenn. (ch. 7), the first tv there, is scheduled to begin programming March 1. Aaron B. Robinson is president and general manager and Burn-Smith Co. is repre- sentative. WHTN-TV Huntington, W. Va. (ch. 13), owned by the Greater Huntington Radio Corp., expects to be on the air this spring. Cox, Hanson Set Up Company H Quenton Cox and Merrill V. Rawson, former general manager and sales representative, re- spectively, of KGW Portland, Ore., have formed H Quenton Cox & Assoc., same city, radio-tv station representative firm, with offices at 423-425 Terminal Sales Bldg.; telephone is Atwater 5191. STATION SHORTS WJAR-TV Providence, R. I., has available to tv stations at no charge one-hour film of hur- ricane Carol, obtainable by writing Dody Sin- clair, station director of public relations. WAIT Chicago has announced opening of new offices and studios in Daily News Plaza at 400 W. Madison St.; telephone remains Franklin 2-0660. making color history. fteOUMONT Color Multi-Scanner now serving... WBTV CHARLOTTE, NORTH CAROLINA > f : ■"■miM 4y „ REPRESENTATION agreement is signed by Roy Whisnand (I), general manager of WCOP Boston, and Joseph Weed, man- ager of Weed & Co., at the radio station representative firm's Boston office. KWIZ Drops Representative Fee, Boosts Agency Take BY COMBINING its former representative's fee and the regular 15% agency commission, KWIZ Santa Ana, Calif., is offering advertis- ing agencies 25% commission, plus a further 2% deduction for cash payment, on all con- tracts signed after Nov. 1. KWIZ announced it has set up its own repre- sentation with Station Manager Hal Davis and Commercial Manager Donn Spencer planning personal coverage of Los Angeles and San Francisco markets. Prospect of no national representation does not bother station execu- tives, who told B«T that most such business is on "walk-in" basis anyway. All Sold on KIMN AVAILABILITIES for spots are not to be found at KIMN Denver. The station put out the SRO sign when White King Soap Co., effective Nov. 3, purchased a two-week saturation campaign of 90 spots per day. The campaign is for a current sales push in the Denver area of two new White King products — "D" deter- gent and liquid detergent. The soap company, of Los Angeles, already is running a daily schedule of three quarter hours daily on KIMN, which is the key station of the Intermountain Network. Agency for White King is Raymond R. Morgan Co., Hollywood. WABI-AM-TV Plans Start Of Quarter-Million Tv City' GROUND will be broken within the next three months for the building of a specially-designed $750,000 Television City to house WABI-AM- TV Bangor, Me., Leon P. Gorman Jr., general manager of the stations, announced last week. Latest engineering developments for both radio and tv will be integrated in the studio design, Mr. Gorman said. He noted the City has been "long a dream of owner Horace Hildreth," who at present is U. S. Ambassador to Pakistan. The new quarters will be a three- story building containing four large studios. WABI is celebrating its 30th birthday this month. REPRESENTATIVE APPOINTMENTS WULA Eufaula, Ala., has appointed Indie Sales Inc., N. Y., as a representative. KXYZ Houston, Tex., has appointed Avery- Knodel Inc., N. Y. WRFD Worthington, Ohio, appoints Robert Meeker Assoc., N. Y. WAIR Winston-Salem, N. C, has appointed Robert Meeker Assoc., N. Y. KHQ-AM-TV Spokane, Wash., appoints H Quenton Cox & Assoc., Portland, Ore., for Portland area. WCUE Akron, Ohio, has named John E. Pear- son Co., N. Y., effective Feb. 10, 1955. STATION PEOPLE Lee G. Stevens, vice president and assistant manager, W L A V - AM-FM Grand Ra- pids, Mich., appoint- ed vice president and general manager, Versluis Radio and Television Inc., own- ers and operators of stations. J. Paul Audet, co- ordinator of opera- tions, WUSN - TV Charleston, S. C, as- s u m e s additional duties of program- MR. STEVENS production manager. Robert Stockdale, business executive, WTVJ (TV) Miami, Fla., to WEEK-TV Pe- oria, 111., as assistant manager. Robert S. Regan, host, KGB San Diego Man in the House program, adds duties as sta- tion program direc- tor. MR. STOCKDALE Stephen W. Pozgay, general manager, WTVP (TV) Deca- tur, 111., resigns, with William L. Shellabarger, president, WTVP, assuming his duties until announcement of successor. Mr. Pozgay is ex- pected to announce future plans shortly. H. Duncan Peckham Jr., formerly with NBC, appointed director of engineering, Spartan Ra- diocasting Co., grantee of WSPA-TV Spartan- burg, S. C. Page 102 • November 22, 1954 Broadcasting Telecasting NETWORKS A CAMPAIGN on KTVQ (TV) Oklahoma City totaling $100,000 in time costs is agreed to by (I to r): Jack Walker, gen- eral manager of Fiberglas Industries Inc.; John Esau, KTVQ president, and Harry Abbott, station manager. The contract is for 52 weeks and is the largest ever signed by KTVQ. M. Dow Lambert, engineer, KING-TV Seattle, appointed chief engineer, KIMA-TV Yakima, Wash. Paul L. Mahler, promotion supervisor, Dan River Mills Inc., N. Y., to WERE Cleveland, as promotion manager. Charles R. Brown, engineer, WCSH-AM-TV Portland, Me., promoted to chief engineer; Arthur Owens, program director, WCSH, as- sumes additional duties as director of radio operations; Bernard Poole, producer, WCSH- TV, promoted to program-production director. George Manno, producer-director, WXYZ-TV Detroit, to WJNO-TV West Palm Beach, Fla., in same capacity. Gene Grubb, salesman, KOA Denver, promoted to farm sales manager; Dick Crosswhite ap- pointed news editor, KOA-AM-TV. Howard Johansen, sales executive, WEEI Bos- ton, named national spot representative, suc- ceeding Bob Sinnett who has > transferred to CBS Spot Sales, Chicago. Robert Perez, sales service coordinator, KNXT (TV) Hollywood, named account executive, with Bruce Huffman, assistant spot sales traffic manager, succeeding him. Barbara Johnson, receptionist, WDVA Danville, Va., promoted to traffic manager replacing Isla Stowe, who resigned; Elsie Mae Rigney suc- ceeds Miss Johnson. Norman Clayton to talent staff, WHBF Rock Island, 111. REPRESENTATIVE PEOPLE Robert S. Sinnett, national sales manager, WEEI Boston, appointed account executive, Chicago office, CBS Radio Spot Sales. Edwin Cahn, Avery-Knodel, L. A. office, has resigned with future plans as yet unannounced. Art Astor, western representative, Napier Co. (jewelry mfrs.), N. Y., to Headley-Reed Co., Hollywood, as sales representative. NEW NBC-TV POST GOES TO CULLIGAN Becomes national sales man- ager for NBC-TV with Porteous succeeding him as sales man- ager of NBC Participating Pro- grams department. APPOINTMENT of Matthew J. Culligan to the newly created post of national sales man- ager for NBC-TV and the promotion of Roy C. Porteous to succeed him as sales manager of the NBC Participating Programs depart- ment, were announced last week by George H. Frey, NBC vice president in charge of television network sales. In his new position, Mr. Culligan will super- vise the entire national sales staff of NBC-TV, including all sales personnel in the New York, Chicago, Los Angeles and Detroit offices. He will report to Mr. Frey. Mr. Culligan joined NBC in 1952. As sales manager of NBC's Participating Programs de- partment, he is credited with having played a major role in compiling a total of more than $13 million in gross billings for 1954 for Today, Home and Tonight, NBC-TV's trio of maga- zine concept programs. Mr. Porteous, previously supervisor of sales unit for Today, joined NBC in 1942 as a mem- ber of the program department, advancing to other sales and promotion positions until he was appointed sales supervisor of the Today unit last March. Walter Scott, administrative sales manager for NBC-TV, will continue his present duties without change, reporting to Mr. Frey. Re- porting to Mr. Scott are the sales development, sales presentation, sales traffic and office services departments. CBS-TV's The Search' Exhibited to Two Meetings SPECIAL screening of a recent broadcast of CBS-TV's The Search was shown to a sym- posium of the 1954 Clinical Congress of the American College of Surgeons at a meeting in Atlantic City, N. J., last Tuesday. The excerpt which the surgeons viewed was based on Cornell U.'s auto crash injury research program. Film was presented by Irving Gitlin, CBS director of public affairs, who also delivered a brief talk to the Congress. Mr. Gitlin also showed the film to members of the 1954 Con- ference on Safer Living at its annual meeting at the Waldorf-Astoria, New York, last week. MR. CULLIGAN MR. PORTEOUS East Texas Network Links 12 Radio Stations ORGANIZATION of the East Texas Network, a regional group of 12 radio stations, was an- nounced last week by Joe B. Foster, president, and Hil F. Best Co., national representative for ETN. The following stations comprise the new network: KBUD Athens, KDET Center, KIVY Crockett, KSIJ Gladewater, KSAM Huntsville, KEBE Jacksonville, KTXJ Jasper, KOCA Kil- gore, KTRE Lufkin, KMHT Marshall, KSFA Nacogdoches and KNET Palestine. Mr. Foster said there were 236,540 radio families and 201,- 422 radio-equipped autos in the 41 -county area covered by the network, compared with only 28,405 tv sets. Annual retail sales for the area surpass $750,000, Mr. Foster claimed. ETN's main office is in Center; regional offices are located in Dallas and Houston. Discounts up to 30% for the 12-station hookup are available, according to the announcement. Barrymore Services Held FUNERAL SERVICES were held last Thurs- day in Inglewood, Calif., for Lionel Barry- more, 76, star of CBS Radio's Hall of Fame, who died Monday of a congestive heart con- dition. In addition to his stage and movie ac- complishments, he was star of the former CBS Radio Mayor of the Town series. His portrayal of Scrooge in Charles Dickens' "Christmas Carol" has been an annual radio event during the past 10 Christmas seasons. Surviving is his sister, Ethel Barrymore. Eulogy for the late Mr. Barrymore was to be presented yesterday on CBS Radio's Hall- mark Hall of Fame. Gene Fowler, writer and close friend of Mr. Barrymore, narrated the program. Eulogy was delivered by Dr. Norman Vincent Peale, minister of the Marble Colle- giate Church, New York. Broadcasting • Telecasting November 22, 1954 • Page 103 RADIO, TV NETWORKS PLAN FOR THANKSGIVING Parades, football games, doc- umentaries and many pro- grams on the traditional themes will be aired. REGULARLY-SCHEDULED shows with Thanksgiving Day motifs and special holiday programming are planned by radio and televi- sion networks this Thursday in observance of Thanksgiving. ABC-TV will telecast the 28th annual parade put on in Detroit by the J. L. Hudson Co. de- partment stores from 10:15-11 a.m. EST under sponsorship of the Chrysler Corp. The network also will carry the U. of Missouri-U. of Mary- land football game from College Park, Md., beginning at 1:55 p.m. EST. ABC Radio will carry a special program tided Pilgrims' Thanks- giving (9:30-9:55 p.m. EST), described as a documentary tour of historical places, includ- ing the Church in Leyden where the pilgrims met and prayed before sailing to the new world. The radio network also will present the foot- ball game between U. of Pennsylvania and Cornell U. from Philadelphia starting at 1:45 p.m. EST. Highlight of CBS-TV's coverage will be the sixth annual Thanksgiving Festival at 5-6 p.m. EST under sponsorship of Longines-Wittnauer Watch Co. The program will feature a panto- mine ballet of the Grimm Brothers' "Sleeping Beauty." Agency for the sponsor is Victor Ben- nett Co. CBS Radio and NBC Radio will not provide special programming but various shows will revolve around Thanksgiving themes. Parade, Football NBC-TV will present the R. H. Macy Co. Thanksgiving Day parade in New York on its Home program (live 11 a.m. -12 noon EST) under sponsorship of eight participating adver- tisers. The DuMont Television Network will tele- cast the professional football game between the Detroit Lions and the Green Bay Packers from Detroit starting at 12 noon. The contest will be sponsored by Plymouth Div., Chrysler Corp., through N. W. Ayer & Son. Mutual also will carry the Lions-Packers game under sponsorship of Plymouth. In ad- dition, the network will broadcast a special AFFILIATION contract between KCKT-TV Great Bend, Kan., and NBC-TV, is signed here by Les Ware (r), station general man- ager, and Tom Knode, director of station relations for the network. KCKT-TV, scheduled to begin operation Nov. 28, will operate at 100 kw on ch. 2 with a 969-ft. tower. It plans to be intercon- nected by Feb. 1, 1955. Bob Jones U. Thanksgiving Program from 4:30-5 p.m. on which a 50-voice mixed choir will perform. As part of its holiday program- ming, Mutual was set to present yesterday (Sunday) a special Thanksgiving Hour show from Hollywood featuring Perry Como, Bing Crosby, Keefe Brasselle and others. NBC Promotes Raymond F. Guy RAYMOND F. GUY, manager of radio and allocations engineering for NBC, has been pro- moted to director of radio frequency engineer- ing for the network. Mr. Guy's new assign- ment was announced by Robert E. Shelby, NBC vice president and chief engineer. In his new post, Mr. Guy will continue to direct the activities of the engineering alloca- tions group and will be responsible for all radio frequency engineering problems within the company. He also will act as liaison be- tween the network, other RCA divisions, gov- ernment and industry on matters relating to radio frequency engineering and allocations. WEAVER CITES COLOR VALUES AT BALTIMORE NBC president speaks to Balti- more Ad Club, says the net- work's affiliates can bring color to 85% of the populace. He foresees 350,000 color set owners next year. CALL for advertisers to use color tv "now," in order to gain the promotional value of this new dimension which has become "the con- versation piece" of America was made by Syl- vester L. (Pat) Weaver, NBC president, last week to 400 members of the Baltimore Ad Club meeting at the Emerson Hotel, Baltimore. In conjunction with Mr. Weaver's speech, WBAL-TV Baltimore, the NBC-TV affiliate in that city, originated a live, one hour color show from its studios. The show was the regular, five-times-a-week Homemakers' Institute. It was seen by the ad club audience on five color receivers — two of the new RCA 21 -in. con- soles, two Motorola 21 -in. consoles and a Westinghouse 15-in. receiver. The color ren- dition on all sets was good and brought favor- able comment among the Baltimore advertising men and women present. Mr. Weaver said that NBC now has 80 affili- ates equipped to carry network color, reaching 85% of the populace. He foresaw an audience of 350,000 color set owners in 1955, compared to the 7,000-8,000 in operation now. He said more than 2 million people have seen color tv. 60 Million Viewers NBC's "spectaculars" have been seen by 60 million people, Mr. Weaver said. He said NBC's goal is for every tv set in the country to be tuned to one or more of the spectaculars next year. Color tv will cost more, he warned, but this is due to the three to five times increase in lighting needed, additional equipment invest- ments by stations, longer rehearsals, etc. He figured that production costs would be 10% to 25% over comparable black-and-white pro- grams, and that time charges might be in- creased from 2% to 10%. But, he said, the "trip-hammer" impact of color tv cannot be measured. NBC's "magazine" concept of tv advertising, whereby more than one sponsor may buy into a program or alternate in the sponsorship of a program, is designed so that an advertiser with a small budget can afford to enter tv advertising, Mr. Weaver emphasized. This principle also works to prevent a monopoly of tv advertising by the few, well-heeled ad- vertisers, he added. He expressed doubt that more than a few advertisers could afford to sponsor programs alone, as in radio. Although WBAL-TV made no charge to the participating sponsors of its Homemakers' In- stitute color program, it has announced a 10% premium charge for color originations. Two weeks prior to last week's production, WBAL- TV used color on a ten-minute segment of the same program. The station has one RCA color camera and associated equipment. There are an estimated 60 color receivers in Baltimore. Blue-Gray on NBC-TV, MBS ANNUAL Blue and Gray football game from Montgomery, Ala., will be telecast by NBC-TV for the first time on Christmas Day, and carried by radio on Mutual, both under sponsorship of Gillette Safety Razor Co. Agency: Maxon Inc., N. Y. ESS; 9 Bob Hope will be here, and we wish you could be, too! The celebration of KOA's thirty years of service to the big, booming Western Market! KOA has maintained a 30-year dominance in 302 counties of 12 states. ..that's a record! Great shows. ..top personalities. ..endless success stories are recorded in the history of the "Single-Station Network." KOA is still growing every day with the growing West. ..selling through service to this vast, rich market! You, too, can celebrate success with KOA! Covers the West. 8e4tf Page 104 • November 22, 1954 Broadcasting • Telecasting Advance Schedule Of Network Color Shows CBS-TV Nov. 28 (9:30-10 p.m.): Honestly Ce- leste, Bristol-Myers Co. through Young & Rubicam. Dec. 1 (12-12:15 p.m.): Valiant Lady, General Mills through Dancer- Fitzgerald-Sample. Dec. 2 (12-12:15 p.m.): Valiant Lady, Toni Co. through Leo Burnett. Dec. 2 (3:30-4 p.m.): Bob Crosby Show, participating sponsors. Dec. 7 (8-8:30 p.m.): Red Skelton Show, sustaining. Dec. 8 (10-11 p.m.): Best of Broad- way, "The Philadelphia Story", Westinghouse Electric Co. through McCann-Erickson. Dec. 13 (9-9:30 p.m.): Meet Millie, Carter Products through Sulli- van, Stauffer, Colwell & Bayles. NBC-TV Nov. 25 (9:30-10 p.m.): Ford Theatre, "The Legal Beagles," Ford Motor Co. through J. Walter Thompson. Nov. 28 (4-6 p.m.): Hall of Fame, "Macbeth," Hallmark cards through Foote, Cone & Belding. Dec. 2 (9:30-10 p.m.): Ford Theatre, "Girl in Flight," Ford Motor Co. through J. Walter Thomp- son. Dec. 5 (7:30-9 p.m.): Max Liebman Presents, Reynolds Metal Co. through Russel M. Seeds. Dec. 9 (9:30-10 p.m.): Ford Theatre, "Carley C. Co.," Ford Motor Co. through J. Walter Thomp- son. Dec. 13 (8-9:30 p.m.): Producer' s Showcase, "Dateline," Ford Mo- tor Co. and RCA through Ken- yon & Eckhardt. Dec. 16 (9-9:30 p.m.): Ford Theatre, Ford Motor Co. through J. Walter Thompson. [Note: This schedule wiU be corrected to press time of each issue of B»T.] PIRACY COPYRIGHT VIOLATION Our special INSURANCE answers the problem of claims in this field ADEQUATELY • INEXPENSIVELY WRITE FOR DETAILS AND RATES EMPLOYERS REINSURANCE CORPORATION INSURANCE EXCHANGE KANSAS CITY, MISSOURI Confusion About Tv Ratings Analyzed by NBC's Beville CONFUSION over television program ratings stems primarily from "simple misunderstand- ings of the function of tv surveys and misinter- pretations of their findings," Hugh M. Beville, NBC director of research and planning, said last Thursday night in a talk before the Adver- tising Club of New York. Mr. Beville stressed that the various ratings services all are useful, but singled out Nielsen Television Index for special praise. He said NTI "produces ratings which are projectable to total U. S. television homes to produce the size of the audience in millions of homes." On the question of audience breakdown, he said Nielsen is the "only service which can give a comprehensive answer, since it has all the pertinent data on each home with one of its audimeters." NBC will continue to use the various rating services, Mr. Beville continued, though they will not constitute "the be-all or end-all for distinguishing program success from program failure" but will be used as tools to "temper and reinforce judgment." CBS-TV to Initiate New Volume Discount A NEW dollar volume discount will become available to CBS-TV advertisers on Dec. 1. Offered in substitution for other discounts it will amount to 25% and will be available to any advertiser who maintains, over a period of 52 consecutive weeks, $100,000 in gross time billings weekly on CBS-TV. Currently about six advertisers are in that category. NBC-TV also has a volume discount for ad- vertisers who maintain a minimum of 200% of the hour rate. ABC-TV Adds Two Affiliates In Marinette, Lexington ADDITION of WMBV-TV Marinette, Wis., and WLEX-TV Lexington, Ky., as ABC-TV affiliates, bringing the total affiliates to 216, was announced Thursday by Alfred R. Beck- man, ABC-TV's director of station relations. Ch. 1 1 WMBV-TV is owned by the M & M Broadcasting Co. Joseph Mackin is general manager. WLEX-TV, on ch. 18, which affili- ates with the network on the first of the year, is owned by Central Kentucky Broadcasting Co. Earl L. Boyles is general manager. NBC-TV Sets Saturday Series NBC-TV last Saturday was set to launch a trio of half-hour Saturday morning programs slanted specifically toward children's audi- ences. They are : Happy Felton's Spotlight Gang (10-10:30 a.m. EST); Paul Winchell Show (10:30-11 a.m. EST), and Funny Boners (11- 11:30 a.m. EST). The latter is a stunt show starring ventriloquist Jimmy Weldon and his hand puppet, Webster Webfoot. Caesar-Monroe Visit UNDER sponsorship of RCA and on behalf of the United Fund, Sid Caesar and Vaughn Monroe made individual series of appearances in Philadelphia this month in a successful promotional effort designed to help the Fund drive and create additional good will for Caesar's Hour and RCA Victor. Kenyon & Eckhardt, New York, agency for RCA, was pleased with the results of the personal appearances and the Phila- delphia experiment may be expanded to other towns. NETWORK PEOPLE Charles Holden, production manager, ABC-TV New York, to CBS-TV Hollywood in same ca- pacity and as West Coast color supervisor. William M. Materne, with ABC in adminis- trative capacities, to CBS-TV as network sales account executive. Jack Mann, formerly with sales staff, NBC Radio, to CBS Radio as account executive in network sales department. Richard F. Faulkner, formerly salesman, WMAQ Chicago, to radio network sales staff, WOODEN SHOES 1 AND HAPPY HEARTS RECORDED BY MITCH MILLER ORCH. Columbia CLARK DENNIS Tiffany i PUBLISHED BY E. B. MARKS MUSIC CORP BROADCAST MUSIC, INC. 589 FIFTH AVE., NEW YORK 36 NEW rOKK • CHICAtO • HOLLYWOOD • TORONTO • MONTREAL Broadcasting • Telecasting November 22, 1954 • Page 105 NETWORKS MANUFACTURING NBC Central Div., same city, as account execu- tive. Myron J. Bennett, former disc m.c. -personality, WLW Cincinnati, to NBC Radio, Hollywood, as host, Monday-through-Friday quarter-hour commentary series on NBC Pacific Network. Sol Sacks, head writer and associate producer, CBS-TV My Favorite Husband, resigns from network contract. Leo Lefcourt, agent, Rosenberg-Coryell Agency, Beverly Hills, Calif., to CBS-TV Hollywood as associate director of business affairs. Judith Waller, director of public affairs and education, NBC Central Div., Chicago, pre- sented honorary membership, National Assn. of Educational Broadcasters at NAEB's 30th annual convention in N. Y. William Whitley, public affairs director, Co- lumbia Tv Pacific Network, Hollywood, ad- dressed Burbank, Calif., Parents-Teachers Assn. Nov. 18 on "What Tv Is Doing in the Field of Education." Wade Arnold, producer, NBC, delivered con- vocation address, Wagner College, Staten Is- land, N. Y., Nov. 9. Mort Granas, editing staff, CBS Radio Holly- wood, father of boy, Gary Arthur, Nov. 1. Henry G. Peterson, engineer, CBS Hollywood, died Nov. 6. NETWORK SHORTS CBS-TV has renewed its basic affiliation con- tract with KTNT-TV Tacoma, Wash., for two years, effective Dec. 9, 1954, to Dec. 8, 1956. THE SPOTLIGHT'S ON EVANSVILLE MARKET MEEKER TV, Inc. ADAM YOUNG St. Louis, Mo. WENT Channel 5 Q RCA, GE Denied Stay In Zenith Litigation ZENITH RADIO Corp. reported last week it will gather pre-trial depositions in proceeding with its $16 million treble-damage anti-trust suit against RCA and General Electric Co. The Chicago manufacturer received the green light Tuesday from the U. S. Circuit Court of Appeals, which sustained a district court decision denying an RCA petition for a stay in the dispute. An appellate bench of three judges refused to vacate Judge Michael Igoe's order for Zenith and ruled he did not exceed his discretionary power last June 14. Zenith announced it will start shortly the gathering of depositions for the trial, which probably will not be held until well into next year. There was no immediate indication from RCA's Chicago attorneys — Kirkland, Fleming, Green, Martin & Ellis — what action it would take. Last week's decision is said to be unap- pealable. Other principals involved in the suit are Western Electric Co., on the side of RCA, and Rauland Corp., Zenith's cathode- ray tube manufacturing subsidiary. In his opinion. Judge Elmer Schnackenberg said, "It appears that he (Judge Igoe) exer- cised his judgment and even if he arrived at an erroneous conclusion, which we do not now decide, he was not guilty of an abuse of discretionary power." He added that Judge Igoe undoubtedly had the power to stay or refuse to stay the proceedings. The court should not grant a writ of man- damus or any other writ directing the district court to vacate the June 14 order, or directing it to stay the proceedings, Judge Schnacken- berg asserted. Judge Philip Finnegan concurred in the find- ings, claiming that in many such cases a peti- tion for writ, when not well-grounded, "has become simply a handy delaying or harassing tactic." He noted that RCA and GE earlier had resisted a similar move by Zenith in the Wilmington, Del., District Court, where a patent suit also pends, and said that their action stands as a "refutation" of their present position. What's more, he noted, both claimed it was unappealable. He branded such a peti- tion as a substitute for "unauthorized review." Zenith and Rauland charged that since 1919 RCA and others have engaged in a conspiracy to monopolize the electronics field and Zenith has been frozen out of competition in Canada and other foreign markets. Zenith filed the treble-damage suit last Jan- uary as an amended counter-complaint to RCA's original suit. Judge Igoe ruled last June, over RCA's claims, that the Chicago case should proceed without regard to any litigation in Delaware, and RCA subsequently petitioned the court of appeals to vacate the order. The three-judge court heard oral argu- ments a fortnight ago [B»T, Nov 8]. J. Earl Major was the third judge in the case. Retail Radio-Tv Dealers Increase — RETMA Census THE NUMBER of retail radio and tv dealers in the U. S. increased from 95,400 in 1952 to 107,100 this autumn, according to a census by Radio-Electronics-Tv Mfrs. Assn. Last year there were 105,150 dealers. Sixty tv and 61 radio receivers were sold by the average dealer during the year ended last June 30, RETMA found. This compares with 69 tv and 74 radios a year prior, accord- ing to the census, and follows the general de- cline in set sales that occurred during the period. RETMA found that 43.9% of retail outlets selling radio-tv sets were radio-tv-appliance stores; 18.9% furniture stores; 11.1% hard- ware stores; 10.1% department and general merchandise; 16% miscellaneous types of stores. Geographically, 20,950 stores are lo- cated in the North Atlantic region, 13,050 in South Atlantic, 35,850 in Midwest, 21,650 in Southwest and 15,600 in Far West. FLOW OF COLOR SETS IN 2 YEARS— McILWAIN Hazeltine executive speaks on the National Television Sys- tem Committee before the American Standards Assn. an- nual meeting. "THE THUMB is about to be pulled out of the dike" and "presumably in two years hence we will have a regular flow of color receivers," Knox Mcllwain, Hazeltine Electronics Corp., predicted last week. Mr. Mcllwain reported on the "National Television System Committee as an example of systems engineering and industrial stand- ards" during a Wednesday session on color television held by the American Standards Assn. at its 36th annual meeting in the Roose- velt Hotel, New York. In reviewing the work of NTSC, which set up the compatible color tv standards now in use, he said the committee built into its stand- ards" room for further improvement and change" and that he believed the system "will stand the test of time." In another report, J. W. Wentworth, RCA, explained the "derivation of the FCC color television standard," remarking during his tech- nical explanation of the NTSC standards, that "a successful broadcast system must have standardization" and in the standards adopted there still is room for progress in the design of both transmitter and receiver equipment. An earlier session was held on the effect of international standards of the American electri- cal industry. Among speakers were Leon Po- dolsky, Sprague Electrical Co., who gave a progress report on components for electrical circuits; Virgil Graham, RETMA, who out- lined new developments in electron tubes, and Dr. Harold S. Osborne, president of the Inter- national Electrotechnical Commission, who ob- served the future for International Standardi- zation in the field. DuMont Sets Company Record ALL-TIME record for sales of DuMont tele- vision receivers was set in October, William H. Kelley, vice president of marketing, Allen B. DuMont Labs, reported last week. During that month, Mr. Kelley said, DuMont sold. 70% more units than in the same period of 1953 and 10% more than in 1950, which has been the record sales month until now. TAPE DUPLICATION Unrivalled capacity, fast complete service — Multiple destination mailings. Experienced en- gineers— Ampex installations assure quality. RECORDED PUBLICATIONS 1558-70 Pierce Avenue Camden, N.J. Cam.: WO 3-3000 • Phila.: WA 2-4649 Page 106 • November 22, 1954 Broadcasting • Telecasting Color Equipment Slowdown Cited by Zenith's Brown INDUSTRY has been able to develop an "ac- ceptable set of color tv broadcasting standards" but has lagged behind with equipment to im- plement those standards, particularly in color reception, J. E. Brown, chief engineer at Zenith Radio Corp., asserted last week. Mr. Brown spoke Tuesday before the Chi- cago Junior Assn. of Commerce on color tv developments and prospects. The public is not buying color receivers in quantity, he declared, because the price is too high, sets are difficult to tune and keep ad- justed, service costs are higher than for black- and-white, and people "now know that any color set they buy today is already obsoleted by new developments." Mr. Brown said "color will be here when 21-inch sets are selling for something like $500" and when tube prices come down to $100 or le;s and cost of other components is reduced proportionately. Color to Lag Says Admiral In Issuing Quarterly Report COLOR tv will not be a factor in the television business "for several years to come" and cur- rent 19-inch color receivers being offered to the public are "just as obsolete today" as 15- inch sets were last spring, John B. Huarisa, Admiral Corp. executive vice president, reported last week. He said that 15-inch receivers have failed to move "even at half the price." He added that Admiral has been unable to maintain tv production consonant with orders and that back orders of tv receivers for uhf areas "con- tinue to mount despite increased production of these models." Admiral also announced higher earnings and lower sales for the third quarter of 1954. Profits reached $1,823,325 or 77 cents a share compared with $1,802,696 or 76 cents per share for that period in 1953. Sales dropped quarterwise from $58,633,597 to $51,265,777. Total sales for the first nine months this year hit $156,467,275 as against $189,856,035 last year. Transistor Conference Set For Philadelphia Feb. 17-18 SCIENCE and Electronics Division of Ameri- can Institute of Electrical Engineers and the Institute of Radio Engineers' professional group on circuit theory will sponsor a two-day National Conference on Transistor Circuits, Feb. 17-18 in Philadelphia. The conference will feature four consecutive sessions with papers on both linear and non- linear transistor circuit applications. H. E. Tompkins, Burroughs Research Center, Paoli, Pa., is program committee chairman. Since an evening informal round-table discussion is be- ing considered, Mr. Tompkins suggested that those interested in participating contact him with their ideas on discussion topics. U. of Pennsylvania will be host to the conference, with meetings to be held in its Irvine Audito- rium. GIP Develops Tv Systems DEVELOPMENT of two new tv receiver de- flection systems has been announced by the F. W. Sickles Div. of General Instrument Corp., Chicopee, Mass. The systems, now in produc- tion for set manufacturers, make possible smaller, lighter and less expensive large screen THE NEW General Electric 45 kw uhf transmitter, presently under construction and destined for WILK-TV Wilkes-Barre, Pa., is inspected by (I to r): Ronald Reagan, host and program supervisor of the Gen- eral Electric Theatre tv series; Harrison Van Aken, general manager, communica- tion equipment; William J. Morlock, gen- eral manager, commercial equipment, and Paul L. Chamberlain, general manager, broadcast equipment. The new transmit- ter will make WILK-TV the first tv station with 1,000 kw. sets, according to Edwin A. Freed, general sales manager. The first system, a 90 degree yoke and fly- back transformer, is designed for a 230 volt low-cost deflection system to be used with a new shortened 21 -inch picture tube. By em- ploying this system, the over-all depth of cabi- net and chassis can be reduced. The second, a 70 degree, 120 volt system, has been constructed for even more compact sets, Mr. Freed said, but is also capable of operating 21 -inch picture tubes. It works di- rectly from the home supply line voltage with- out transformer and with a minimum number of controls. Both systems are designed for use in trans- formerless sets and thus provide savings in weight, interior dimensions and component costs, Mr. Freed stated. Philco's Nine-Month Sales At Quarter-Billion Mark SALES of Philco Corp. for the first nine months of 1954 totaled $249,726,000, and net income was $2,275,000 or 53 cents per share of common stock, James H. Carmine, president, has announced. In the first nine months of 1953, sales totaled $335,171,000 and net income from operations was $10,135,000 or $2.61 per share. The lowpr level of sales and earnings for the 1954 period was attributed to the strike which closed the firm's electronic plants for 45 days in May and June and caused a late start in production on the fall radio and tv line, Mr. Carmine said. Sales for the third quarter of 1954 totaled $75,050,000 compared to $96,649,000 for that period in 1953. The decrease is due to the late start in tv production, the announcement pointed out. Fairchild Hi-Fi Amplifier NEW 50-w power amplifier for high fidelity applications was announced Monday by the Fairchild Recording Equipment Co., White- stone, N. Y. Fairchild claims the model, which measures 12" wide, 7" deep and 7V4" high, to be the smallest 50-w chassis now on the market. The amplifier features a self-contained "bal- ance control," permitting adjustment for mini- mum distortion, proper phase inversion and "dynamic balance" of the output tubes to be made aurally without test equipment, accord- ing to the firm. Also announced by Fairchild: a new cartridge series (220), described as "an outstanding innovation in high fidelity magnetic cartridges," and claimed to have higher com- pliance and "improved characteristics" above other currently available cartridges. Transmitting Equipment Station Band Use Power Transmitter Shipments General Electric Co. KTVX (TV) Muskogee, Okla. 50 kw tv (ch. Alabama Educational Tv Commission for W ED M (TV) Munford 50 kw WBBM-TV Chicago 35 kw Order KQTV (TV) Fort Dodge, Iowa 12 kw tv (ch. 21) OTHER EQUIPMENT: GE also reported shipment of a dual portable camera chain to KIMA-TV Yakima, Wash. (ch. 29). tv (ch. tv (ch. 8) new station CELLING . . . America's 21st Market In Per Capita Income /(WE RONALD B. WOODYARD, PRESIDENT AND GENERAL MANAGER Owl iho Kiattorui Ghmt Jyidiupmdivnfc QtifiuCrni 980 KC • 5,000 WATTS PHONE HEADLEY REED CO. DAYTON, O "THE CITY BEAUTIFUL" Broadcasting • Telecasting November 22, 1954 • Page 107 Communications Setup Major Feature in Newark Cathedral COMPREHENSIVE sound system, consisting of an RCA public address sound network, radio and television facilities, and intercom- munications, has been installed in the Cathedral of The Sacred Heart in Newark, N. J. As announced by RCA, the entire sys- tem required more than two years for plan- ning and installation and is considered a major feature of a recently-completed $6 million re- modeling program at the Cathedral. The com- munications facilities, designed and fabricated by Commercial Radio-Sound Corp., distributors of RCA sound products in the New Jersey area, provide for a sound network for the congrega- tion, including concealed outdoor loudspeakers for accomodation of overflow crowds; a com- plete radio broadcasting system, which is con- nected to WSOU at nearby Seton Hall U., and can be tied in with other stations, and a sepa- rate RCA audio system for use in television broadcasting, as well as for video and audio connections for mobile television equipment. George L. McKenna, marketing manager, theatre and industrial department, RCA En- gineering Products Division, said that with the exception of six microphones, all equipment and their eight miles of interconnecting wires are concealed, with visible microphones spe- cially gold-plated to blend with the decor. He added that the installation also provides for a separate radio control booth above the nave, a portable television sound control desk, a portable unit for controlling the congregation amplifiers and a television monitor screen. The system is completely interconnected with tele- phone linkings, plus an intercommunication loudspeaker system for the organs. Ideco Now Dresser-ldeco REORGANIZATION of Ideco, formerly a di- vision of the Dresser-Stacey Co., into a separate corporation under the name of Dresser-ldeco Co., has been announced by John L. Pausch, Ideco president and general manager. The firm will continue under its present management and as a subsidiary of Dresser Industries of Dallas, Tex., suppliers of structural steel prod- ucts, oil, gas and chemical equipment. Dresser- Ideco's plant and offices are at Columbus, Ohio, The firm designs and constructs tv and radio towers and other industrial and commercial buildings. Inventors Tour Princeton TOUR of RCA's David Sarnoff Research Center at Princeton, N. J., was made Friday by the National Inventors Council, headed by Dr. Charles F. Kettering. Several demonstra- tions were presented for the group, including showings of techniques and equipment in color television, transistors, acoustical electronics, electron microscopy, and magnetic memories. A luncheon with representatives of the RCA Lab staff followed the tour. Playback Pace Changer Shown at Chicago Meet DEVICE which permits the playback of a recorded speech or music in a shorter or longer period of time than the original without change of frequency was demonstrated by Dr. W. L. Everitt, dean of the U. of Illinois' College of Engineering, before the Western Society of Engineers in Chicago Nov. 19. Method for time or frequency compression and expansion of speech highlighted a joint meeting of the IRE Audio Group with the Chicago Acoustical and Audio Group. Method, based on fact that listening can be faster than speaking, alternately permits transmission of messages at either lower or higher frequencies without changing the original time. Dr. D. E. Weigand, Armour Research Foun- dation, delivered a paper on "A Flux-Sensitive Head for Magnetic Recording Playback." ember Tv Shipments Million, Beat 1953's Sept Top TELEVISION set shipments to dealers passed the million mark in September, according to Radio-Electronics-Tv Mfrs. Assn., bringing the nine-month total to 4,469,596 compared to 4,643,456 in the comparable 1953 period. September tv shipments to dealers totaled 1,005,725 sets compared to 466,694 in August and 825,003 in September 1953. Following are tv set shipments to dealers for the first nine months of 1954: State Total State Total Alabama 68,067 New Jersey 129,204 Arizona 20,874 New Mexico 15,975 Arkansas 61,792 New York 423,068 California 323,229 North Carolina ..111,234 Colorado 36,510 North Dakota 17,856 Connecticut 61,409 Ohio 223,186 Delaware 9,724 Oklahoma 65,158 District of Columbia 28,802 Oregon 50,961 Florida 135,354 Pennsylvania ....287,503 Georgia 105,724 Rhode Island 14,259 Idaho 26,555 South Carolina . . . 56,709 Illinois 274,717 South Dakota ... 12,975 Indiana 133,945 Tennessee 95,261 Iowa 98,181 Texas 242,556 Kansas 69,966 Utah 15,565 Kentucky 52,381 Vermont 13,755 Louisiana 94,256 Virginia 75,820 Maine 63,329 Washington 75,720 Maryland 53,355 West Virginia 49,749 Massachusetts 124,433 Wisconsin 114,450 Michigan 180,928 Wyoming 5,156 Minnesota 83,845 Mississippi 39,211 U. S. TOTAL ..4,459,139 Missouri 126,878 Alaska 2,151 Montana 17,262 Hawaii 8,306 Nebraska 45,527 Nevada 5,119 New Hampshire .. 21,646 GRAND TOTAL 4,469,596 outhwbst- uateA HOUSTON 2700 POLK AVENUE TELEPHONE - - ATWOOD 8536 — FOR ALL BROADCAST EQUIPMENT NEEDS — Mica, Radio-Tv Raw Material, To Be Produced Synthetically WORLD'S FIRST plant for the manufacture of synthetic mica is being constructed at Clifton, N. L, and it is thought that production will begin early in 1955, according to Jerome Taishoff, president of Mycalex Corp. of Amer- ica. About 1,000 tons of high grade synthetic mica, a material vital in the manufacture of radio, tv and high-priority defense equipment, is to be produced. The figure is 5-10% of the nation's current requirement. Some 90% of the current supply of natural mica comes from India and it is feared that this source of supply might be cut off in time of emergency. MANUFACTURING SHORTS Radio-Electronics-Tv Mfrs. Assn., Washington, has prepared booklet, "Fundamentals of Color Tv for Service Technicians," covering main ideas needed to understand color receiver opera- tion and intended to be used in conjunction with lectures on color set types. Electronic Pub. Co., Chicago, has announced tv-radio repair book, to be sold to service tech- nicians through distributors. Avco Manufacturing Corp., N. Y., has estab- lished West Coast division with headquarters in Los Angeles to handle sales of firm's indus- trial and defense products in that area. James R. Kerr, former U. S. Air Force colonel, has been appointed director. British Industries Corp., N. Y., has announced availability of S. G. Brown precision head- phones in U. S. High Fidelity Type K or Pro- fessional Headphones are claimed to be minia- ture high fidelity dynamic loudspeakers, de- signed to reproduce full orchestral range from 50 c to 10 kc, adaptable to any sound system, amplifier, radio, phonograph, tape recorder or similar equipment. Metropolitan Electric Mfg. Co., Lumi-Tron Stageboard Div., Long Island City, N. Y., has available "Handbook on Modern Stage Light- ing Control." Technical Appliance Corp., Sherburne, N. Y., has new coaxial cable line-tap, designated Taco- plex Catalog No. 1599 Automatic Line-Tap, providing isolation and attenuation while elim- inating coaxial line cutting and preparation for terminal connections, according to company. MANUFACTURING PEOPLE Robert E. Kessler, assistant manager, communi- cations products div., Allen B. DuMont Labs, Clifton, N. J., promoted to manager, succeed- ing Herbert E. Taylor Jr., who resigned; L. Arthur Hoyt, technical writer and copywriter, technical adv. dept., instrument div., appointed advertising manager, cathode-ray tube division. William E. Skinner, special survey work, Zenith Radio Corp., N. Y. offices, promoted to man- ager, Newark, N. J., distributing company suc- ceeding William W. Cone, who resigned. George Caddoo, appliance sales dept., Philco International Corp., Phila., appointed sales promotion manager, succeeding Victor Alin, who has been put in charge of special sales. John H. Skehan, Sylvania Electric Products Inc., N. Y., named southwestern sales representative, headquartering in Dallas. Brig. Gen. Paul L. Neal (ret.) appointed com- munications consultant, Western Union Tele- graph Co., N. Y., headquartering in Washing- ton. Page 108 • November 22, 1954 Broadcasting • Telecasting INTERNATIONAL PRIVATE STATIONS URGED FOR MARKETS NOW RESTRICTED TO CBC-TV OUTLETS Competitive allocations in six areas advocated by CARTB in brief to Canadian cabinet. Association also reiterates stand for an inde- pendent regulatory board for all broadcasting. IMMEDIATE authorization of independent tv stations in the six Canadian major markets where only the Canadian Broadcasting Corp. now operates stations and the early establish- ment of an independent tribunal to handle regulation of all broadcasting in Canada were highlights in a brief presented by the Canadian Assn. of Radio & Television Broadcasters to the Canadian Cabinet at Ottawa early this month. The CARTB board of directors, headed by President Finlay MacDonald, CJCH Halifax, N. S., met with Canada's Prime Minister Louis St. Laurent and a group of cabinet ministers. They pointed out in their brief that "the point has long been passed when grant of television licenses in all areas of Canada without excep- tion was visualized by recommendations of the Massey Commission and by announced govern- ment policy." Their brief urged immediate licensing of competitive independent television stations in Vancouver, Winnipeg, Toronto, Ot- tawa, Montreal and Halifax. "This would provide alternative Canadian television service in these areas," the brief stated and "tend to attract more Canadian viewers to Canadian television stations than is now the case, encourage full development of this great new art in Canada on a Canadian basis, and stimulate greater demand for tele- vision receivers, thus providing increased em- ployment." Cite Recommendation Regarding the establishment of an inde- pendent regulatory board for all broadcasting, the CARTB directors pointed out that this was recommended by a Parliamentary Committee report two years ago. They stated at present the CBC is litigant, prosecutor and judge all at the same time, placing that body in a com- promising and incongruous role. The brief showed that in Canada and in other democratic countries independent boards not connected with any operating bodies regu- lated the services. Examples given were the Canadian Air Transport Board, the Board of Transport Commissioners and Provincial Pub- lic Utilities Boards. (The Canadian federal government also operates airlines and railways which are regulated by the first two of these independent boards.) The CARTB directors pointed out that an independent regulatory board for broadcasting not connected with any operating broadcaster would "merit the widest public support, the widest possible degree of freedom from suspi- Nears Million Mark CANADA is now near the million mark in number of tv receivers. Latest com- pilation from figures of the Radio and Television Manufacturers Assn. of Canada and All-Canada Television shows that as of Sept. 30 there were 935,538 tv sets in use in Canada with 544,725 in Ontario and 281,958 in Quebec. cion that unfairness exists, and permit in a harmonious atmosphere the full and complete development of Canadian radio and television broadcasting in the service of Canada." New Am Application, Power Boosts on CBC Dec. 3 Agenda ONE new radio application and a number of applications for power increases will be heard at the Dec. 3 meeting of the Board of Gover- nors of the Canadian Broadcasting Corp. at CBC headquarters, 354 Jarvis St., Toronto. Arthur K. Orton is requesting a 250 w station on 1510 kc at Tillsonburg, Ont. CKMR New- castle, N.B., is asking for increase from 250 w on 1340 kc to 1 kw on 790 kc, and CKCL Truro, N.S., is requesting an increase from 250 w on 1400 kc to 1 kw on 600 kc. CHSJ-TV St. John, N.B., is seeking increase from 27.8 kw video to 100 kw video, and from 13.9 kw audio to 50 kw audio on ch. 4. CKCH Hull, Que., is requesting increase from 1 kw to 5 kw on 970 kc. U. $., Canadian Shows Split Honors in Fall E-H Ratings FIRST fall ratings of network radio evening shows, based on listening in October, has been released by Elliott-Haynes Ltd., Toronto. Our Miss Brooks leads the evening network pro- grams with a rating of 16.4, followed by Radio Theatre 13.1, Wayne & Shuster (Canadian) 10.7, Share the Wealth (Canadian) 8.6, NHL Hockey (Canadian) 8.5 and Championship Fights 8. Daytime U.S. programs lead, with the first five being Ma Perkins 13.5, Guiding Light 12.8, Pepper Young's Family 12.4, Road of Life 12.3 and Right to Happiness 11.6. On the French-language evening network, leading five programs, all Canadian origina- tions, were Un Homme et Son Peche 37.6, La Famille Plouffe 27.6, Le Survenant 25.4, Tam- bour Battant 20.7 and Colette et Roland 17.3. Daytime French-language network programs were led by Rue Principale 31.6, Les Joyeux Troubadours 27.8, Je Vous ai Tant Aime 27.1, Francine Louvain 24.6, and Vies de Femmes 24.1. Radio-Tv Farm Techniques Studied by Latin Americans GROUP of 15 Latin American radio-tv and newspaper executives are on tour of U. S. sta- tions, newspapers and colleges to study agri- cultural information techniques, according to the U. S. Dept. of Agriculture, which is partic- ipating in the technical assistance program of the Foreign Operations Administration. Group is on tour under the direction of Layne R. Beaty, former radio farm director at WBAP Fort Worth, Tex., now USDA tech- nical consultant. Cooperating organizations in- clude National Assn. of Television & Radio Farm Directors, American Assn. of Agricul- tural Editors, Newspaper Farm Editors Assn. and land-grant colleges. Various members of the Latin American group, which arrived in the U. S. in mid-Octo- ber and will remain through mid-December, will visit different stations and papers, USDA explained, depending on their particular inter- ests. Itineraries include visits with: W. A. (Doc) Ruhmann, WBAP-AM-TV Fort Worth; Sam Schneider, KVOO Tulsa; John McDonald, WSM-AM-TV Nashville; Herb Plambeck, WHO-AM-TV Des Moines; Jack Jackson, KCMO Kansas City; Phil Evans and Bob Riley, KMBC Kansas City (also KMBC farm at Stan- ley, Kan.); WDAF-AM-TV Kansas City; Wes Seyler, WIBW-AM-TV Topeka, Kan.; Harold Schmitz, KFEQ St. Joseph, Mo.; Lloyd Evans, KWTO Springfield, Mo.; Ed Mason, KXXX Colby, Kan.; Jack Timons, KWKH Shreveport, La. Entire group is to meet in Chicago later this month for NATRFD convention Nov. 26-29 plus 4-H and other farm events. They also will visit WLS and WBBM-TV farm shows there and make a side trip to Milwaukee for inspection of the Allis-Chalmers plant and the advertising agency which handles its broadcast advertising, Bert S. Gittins Adv. In early December, the group expects to visit network farm operations in New York City, USDA indicated. TELMA Returns to Air As Morocco Plans More Tv FIRST television station on the African Con- tinent, TELMA, resumed expanded operations on Sept. 1 after a short shut-down in the sum- mer. TELMA, in Casablanca, now has 4 kw, and claims it covers an area with a diameter of 100 miles. A second station, in Rabat, which recently started operations, is linked to Casa- blanca by relay line and has a 4 kw trans- mitter, too. Weekly program schedule of 30 hours fea- WANT TO SELL CANADA? One radio station covers 40% of Canada's retail sales CFRB TORONTO 50,000 WATTS, 1010 K.C. CFRB covers over 1/5 the homes in Canada, covers the market area that accounts for 40% of the retail sales. That makes CFRB your No. 1 buy in Canada's No. 1 market. REPRESENTATIVES United Stales : Adam J. Young Jr., Incorporate*! Canada: All-Canada Radio Facilities, Limited Broadcasting Telecasting November 22, 1954 Page 109 tures programs in French, Arabic and English. Audience reportedly is about 10,000. Number of sets is about 2,500. TELMA has three financing sources, its com- mercial programs, an 85% share in duties on imported tv sets and annual license fees of about $10 per set. A construction program for further relay links is under consideration. According to plans, Maracesh, Meknes and Tangier will be added to the network. A link from Tangier to Gi- bralter to Madrid to Paris also is being planned. Tv in West Germany Grows; Set Count Past 50 Thousand SOUTHWEST German Radio will add two buildings to its present facilities, each for a new tv transmitter that will go on the air before the end of the year. Transmitters are located at Koblenz and Raichberg. Hornisgrinde tv transmitter of same organization is on the air with test transmissions. The number of tv set licenses reached 53,377 on Oct. 1 and the number of sets in operation is estimated to be close to 100,000. According to latest statistics, West German tv set manufacturers are amidst an export boom with a high percentage of 25% of total production going into export. Manufacturers estimate that at least 120,000 to 140,000 tele- vision sets will be shipped this year. Meantime, the West German Postal Authori- ties bought some cars equipped with specially- designed direction finders to trace some of the 50,000 tv set owners not paying their license fees. Radio set production is heading for an all- time record in West Germany. Total will be close to 3,000,000 units. Latest reports indicate the number of set licenses is growing at an annual pace of about 700,000. CBHT (TV) Begins Dec. 1 CBHT (TV) Halifax is expected to be on the air about Dec. 1, the seventh tv station operated by the Canadian Broadcasting Corp. The ch. 3 outlet will have 100 kw video and 50 kw audio. Class A rates start at $200 an hour. RESULTS? THAT'S US C HN S HALIFAX NOVA SCOTIA Maritimes Busiest Station 5000 WATTS — NOW! Interested? Ask JOS. WEED ft CO. 579 Fifth Ave., New York BMI Canada Ltd., CAPAC Apply For Tariffs in 1955 APPLICATIONS for tariffs for 1955 perform- ance rights by radio and television stations have been filed with the Canadian government. BMI Canada Ltd. is asking $1,800 a year from each privately-owned television sta- tion, while CAPAC (Composers, Authors and Publishers Assn. of Canada) is asking 1%% of gross revenue of privately-owned tv stations and 1 % % of gross revenue plus 1 cent per capita of population from the Canadian Broad- casting Corp. BMI Canada Ltd. is not asking any tv per- forming rights fee from CBC. It is estimated that the CAPAC fee request would bring that organization $500,000 in tv fees. For radio stations no changes are asked by either society, CAP AC's fee being 1%% of gross revenue, and BMI Canada Ltd. fee being by special ar- rangement with CBC and with the independent stations at 2 cents per licensed receiver at the time licensing of receivers stopped almost two years ago. Melbourne Firm to Receive Zenith Phonevision Rights WAY has been paved for the introduction of subscription tv in Australia and New Zealand under terms of a licensing contract announced between Zenith Radio Corp. and a Melbourne electronics manufacturer. As provided in the pact, Rola Co. will organ- ize a new corporation to be licensed under Zenith's Phonevision patents, and to manufac- ture and use transmitting-receiving equipment used in Phonevision systems. Rola also will seek "governmental and industry support" for toll tv, with the likelihood that the coding system will be used instead of telephone lines when tv transmission gets underway in Aus- tralia. At the same time, E. F. McDonald Jr., Zenith president, expressed confidence the move would lead to "rapid expansion" of his firm's different systems and revealed Zenith is far along in negotiations with organizations in other countries. Rola will be given fullest use of Zenith's Phonevision patents, it was explained. Its engineering representatives will visit Chicago for training by Zenith specialists who, in turn, will travel later to Australia. A. Leonard Webb, Rola managing director, stated that "Phonevision will make television j broadcasting in Australia commercially profit- able and culturally outstanding without danger of over-commercialization." He felt it would be the happy medium between commercial tv with advertising and government sponsorship. Rola has studied all forms of toll tv for over a year, he added. Canadians Honored by ACRT SECOND annual dinner and presentations for outstanding work were held Nov. 18 by the Assn. of Canadian Radio and Television Artists at the King Edward Hotel, Toronto. Annual awards of the Canadian Council of Authors and Artists went to the immediate past president of the council, Bernard Hogue of Montreal, who won the Benrus Citation for "outstanding service contributing to the welfare of the Can- adian artists"; to singer Shirley Harmer, who won the Caldwell Award for the "outstanding performer in television"; and to actress Kate Reid, who was presented with the Maurice Rosenfeld Memorial Award for "the outstand- ing newcomer in radio." Presentations were made by Neil LeRoy, CCAA president and chairman of the awards committee. INTERNATIONAL SHORTS Canadian Broadcasting Corp. has purchased Carlton Theatre in Toronto for use as broad- casting studio for productions involving large orchestras. CJON-TV St. John's, Newfoundland, ch. 2, has appointed All-Canada Television Services, Toronto, as exclusive Canadian representative. Station will be on air early in 1955 with 1.06 kw video and 634 w audio power with antenna 359 feet above average terrain. SECOND EUROVISION EXCHANGE UNDERWAY Experience gained in first tests earlier this year contributing to current success. SECOND Eurovision period started on Nov. 1. Under the second Eurovision plan, television stations in seven different European countries are exchanging a total of 20 tv programs within a period of two months. Participating countries are Great Britain, France, Belgium, Holland, West Germany, Switzerland and Italy. The first Eurovision hookup that ended on July 4 of this year, proved to attract well above normal audience interest though some tech- nical difficulties were encountered. European tv station managers think that this second Eurovision period is only the start of longer and more regular European tv cooperation. For American tv stations, the advance of Eurovision means that if and when NARCOM, the trans-Atlantic relay system, is opened there will be an efficient European tv network rather than single national tv systems having no ex- perience in international program and technical cooperation. A yet-unsolved problem is where commer- cial European stations will take their place in European hookups. Non-commercial European tv networks are wary about cooperating with commercial stations in matters of international program exchange. However, commercial tv in Britain is just around the corner, and on the continent more stations are actively planned and will become a reality before long. It may well be that these commercial stations in Europe will either form a network of their own or participate in one form or the other in Eurovision network pro- gramming, even if some of the present con- tributors to Eurovision should not like it. HOWARD E. STARK gUJORAOO Page 110 • November 22, 1954 Broadcasting • Telecasting PROGRAMS & PROMOTION RADIO-TV PLUGS THE PRESS WVVW-WJPB-TV Fairmont, W. Va., simul- cast a 45-minute program, "A Salute to the Press of Fairmont," two weeks ago when the Fairmont Newspaper Publishing Co. (The Fair- mont Times, The West Virginian, The Sunday Times-West Virginian) moved into a new half- million dollar building. J. Patrick Beacom, presdent of Beacom Broadcasting Enterprises, operators of the stations, arranged the program, devoted to Fairmont and its progress as exem- plified by the construction and occupancy of the new plant. Walter J. Mason, general man- ager of the newspaper company, C. E. Smith, editor of The Times, and Richard Parrish, editor of The West Virginian, were featured on the program. Mr. Beacom said, "Television and * radio recognize the importance of a free press, and the value of its contribution to the welfare of the entire social structure. We want the PARKING COURTESY OF KIMA FREE PARKING for city shoppers re- sulted in a big day for local business and highlighted the 10th anniversary cele- bration of KIMA Yakima, Wash., Oct. 15. To express its gratitude to the city's retail merchants, who largely have been responsible for KIMA's success during the past 10 years, the station worked out a plan with the Yakima City Commis- sion to pay the city's average daily take on parking meters and parking violation fines. This provided free parking be- tween 5:30 a.m. and 10 p.m. for the crowds of people who came into town for the occasion. KIMA covered the city's 1,500 meters with white paper hoods that read, "Park free for one hour — Courtesy of KIMA." Bus transportation also was bought by the station between 9:30 a.m. and 12:30 p.m. to bring non-driving shop- pers into town. The promotion was a complete suc- cess, reports Thomas C. Bostic, vice president and general manager. He said retailers reported that business was like the day before Christmas. THOMAS C. BOSTIC, vice president and general manager of KIMA Yakima, Wash., got up early the morning of Oct. 15 to place the free parking hoods on the city's meters. He was aided by 24 KIMA staff members. people to know what a splendid move the Fairmont Newspaper Publishing Co. has made in building this fine new plant." 'THE MILWAUKEE STORY' BOOKLET with the lead sentence of "Lots of things are unusual about Milwaukee . . . and not only the sensational Braves attendance" has been sent to advertisers and agencies by WMIL Milwaukee. Titled "The Milwaukee Story," the brochure stresses the difference of Milwaukee audiences, describing their charac- teristics and habits, and why WMIL with its programming, "unique in radio," holds the most appeal for them. The station says it has "No Eddie Fisher ... no Bing Crosby ... no Perry Como ... no Dinah Shore" and then lists its card of local personalities, who are ". . . the warp and the woof of Milwaukee." The bro- chure also lists results several advertisers have achieved from using WMIL. 'KLACSG1VING' SECOND annual "KLACsgiving" party will be staged tonight (Monday) by KLAC Holly- wood, with a guest list of 1000 local advertising agency executives, advertisers, recording and motion picture personalities, radio executives and press representatives. The station also has chartered a TWA Constellation to fly 56 San Francisco agency executives to Los Angeles for the party. KABC MYSTERY SERIES TWO new radio series, D-24 and Crime Club, pioduced and transcribed in Australia by Dorothy Crawford of Hector Crawford Studios, Melbourne, share a half-hour segment of the Monday -through -Friday KABC Hollywood Murder in the Afternoon program. D-24 scripts are based on factual cases from the Melbourne police department files, while Crime Club is a dramatized account of detec- tive work in other lands. MANISCHEWITZ WINE MAILING EMIL MOGUL Co., New York, sent out an unusual mailing promotion piece for its client, the Manischewitz Wine Co.: a one dollar bill attached to a four page folder headlined "Man, Oh Manischewitz Means More Money for You." The promotion was sent to the sales- men's home addresses in order to dramatize the fall advertising campaign for Manischewitz Wine to ths men who are selling it. The folder notes that the wine firm has placed its tele- vision jingle on 90 tv stations, 428 times a week, and the radio jingle on 158 radio stations, 3,876 times a week. SCOTCH-LITE sign marking the site of the new home of WIBC Indianapolis, Ind., is being used at the same time as a promo- tion for its personalities. Each week a different personality has his name fea- tured on the display. WIBC's new build- ing, at 2385 N. Illinois St., will contain three studios and cover a total of 7,000 sq. ft. of floor space. NBC TRIBUTE TO 'SYMPHONY' IN a special tribute to the Symphony of the Air (formerly the NBC Symphony), NBC was to present a special one-hour broadcast Nov. 14 from 7-8 p.m. during which a recording made by the orchestra will be played. The record, which will not be offered for public sale, will be given as a souvenir to all persons who contribute $10 or more to the fund for the new organization, which is incorporated as a tax-free foundation under the name of Symphony Foundation of America, at room 154, Carnegie Hall, New York. The orchestra, which was created by NBC for Arturo Tos- canini and which performed under his direction for 17 years until he retired last April [B«T, April 5], has made recordings and has given a concert during the past few months. It func- tions without a conductor. 'BLESS THIS HOUSE' SERIES in leadership training, sponsored by the Church Federation of Greater Dayton, in conjunction with the National Council of Churches, is being carried each Sunday by WLWD (TV) Dayton, Ohio. Titled Bless This House, the program enrolls viewers, either as NOW A RELIABLE, FOOLPROOF CARRIER INTERRUPTION ALARM A.KA or FM Transmitter fO* °oY ODeration with Rust FOR ^ other Remote Control Systems • Sensitive, Compact, Accessible O Internal buzzer; connections for m external alarm Wc-USC- ) the rust industrial IV INDUSTRIAL CO. / V / company, inc. J 608 WILLOW ST., MANCHESTER, N. H. Broadcasting • Telecasting November 22, 1954 • Page 111 PROGRAMS & PROMOTION SALESMEN at WTOP Washington wear pocket size radios to add emphasis to the theme "radio goes wherever you go." Leaving WTOP's Broadcast House are (I to r) Lloyd Dennis, vice president for radio; Stanley McCormack, account executive; Robert Schellenberg, director of sales, and James Crismond and Arch McDonald Jr., account executives at the Washington station. families or individuals, into its study of family life. Study groups gather in churches and homes to watch the program each week and later dis- cussions are held under the supervision of leaders trained by the Church Federation. There are presently over 100 such study groups in an area reaching as far as 50 miles away, the station reports. The Federation includes "some 20 different Protestant denominations in the southeastern part of Ohio. However, the series is designed to appeal to all families, re- gardless of faith." The Dayton area was se- lected by the National Council for the coun- try's "first experiment in leadership training via television" after study of various regions in the country, according to WLWD. Kine- scopes of the series, the study course of which has been prepared by "many of the top re- ligious educators in the nation," are being made to use as reference for other groups throughout the country. BOWLING CONTEST PIN TOURNAMENT, with a top prize of $1,000 to be awarded to the winner among male bowlers in the Chicago area, is being sponsored by Pete De Met, automobile dealer and sponsor of Championship Bowling on WNBQ (TV) Chicago. The competition is conducted in cooperation * with the Bowling Proprietor's Assn. of Greater Chicago. Elimina- tion contests are held in 16 bowling alleys in the area, with the semi-finals slated for Nov. 20. The top bowlers will appear on a telecast Nov. 27 for the prizes. Looking for Radio & Television Technicians? RCA Institutes, Inc., graduates students at regular intervals, as technicians, operators and laboratory aids. Our men graduate with a first class Radio- Telephone License. Call on us for your technical personnel needs, g) Write to: PLACEMENT MANAGER # RCA INSTITUTES, INC. A Swvid ll ttik Corponflm tf A atria 35 West Fourth Street, New York 14, N. Y. CONTEST PULLS 46,040 REPLIES DURING the week of Nov. 1 a total of 46,040 cards was received by ABC's Breakfast Club in a mystery guest contest run as a feature of the show's one-week stay in New York. A cash jackpot of $1,000 daily was offered in the con- test, which required a postcard entry bearing the contestant's name, address and telephone number. Five celebrities were interviewed by m.c. Don McNeill as the mystery guests at the Breakfast Club broadcasts. Following the in- terview, a drawing was made from the post card entries. If the contestant could correctly identify the mystery guest in his phone con- versation with Mr. McNeill, he won the day's $1,000 prize. TEENAGE CONTEST ON WFEA ROUND TRIP to either Paris or Rome via KLM Airlines is the grand prize in a contest being sponsored for teenagers by WFEA Man- chester, N. H., Hill's Department Store in that city and KLM. The contest centers around Hill's High Time, sponsored daily on WFEA by the Hill store. Each day the show features a different teenage disc m.c. who selects records to be played and visits Hill's to gather material for commercials. A write-in vote will deter- mine the winner. Second prize winner will be treated to a round trip weekend visit to New York. WCBS-TV ADDS PARTICIPANT ADDITION of the Grand Union Supermarket Chain, located in New York, New Jersey and Pennsylvania, as a participant in WCBS New York's "Supermarket" plan has been announced by Henry Untermeyer, sales manager, and Howard Lally, merchandising director of the station. The Grand Union Chain of more than 145 stores will join the WCBS plan on Jan. 1. Mr. Untermeyer noted that the addition of Grand Union will give participating sponsors in WCBS' merchandising plan a tie-in with most of the large retail food outlets in and around New York in the promotion of their products. WPIX (TV) FRENCH FILM TESTS "OPEN LETTER" to a number of radio-tv critics in the New York area served as the basis for the promotion of a programming ex- periment on WPIX (TV) New York two weeks ago. To determine whether top-notch French films would appeal to a mass tv audience, the station booked "Beauty and the Beast," a French film with English subtitles, on its First Show, beginning Nov. 1 and running for a con- secutive week. The "open letter" reminded critics of the favorable reviews they had given the film when it played in motion picture theatres, and for this reason suggested the WPIX experiment would interest them. The station also announced that special arrange- ments had been made to determine the re- action of the New York tv audience to the French film. CKVL BIRTHDAY CAKES TO MARK its eighth birthday, CKVL Verdun, Que., Nov. 8 distributed birthday cakes with eight candles to agencies and advertisers in the Toronto and Montreal areas. The inscription on the cakes mentioned the birthday and the station's increase to 10 kw in power. The cakes were delivered by messengers, who lighted the candles upon bringing them to the agency executives. DOUBLE COVERAGE TWO announcers are assigned to cover the play-by-play of 14 local high school football teams by KWIZ Santa Ana, Calif., with one sportcaster calling all the offensive plays of one team during a game. The station reports fav- orable listener response, with the audience able to follow the games easier because two different voices call each team's play. WMOU CELEBRATES BIRTHDAY TO CELEBRATE its eighth birthday, WMOU- AM-FM Berlin, N. H., decided to operate differently for a day. Announcers on the sta- tion were replaced by their wives, female em- ployes turned disc m.c.'s, and the engineering staff, somewhat nervously, became salesmen. The Mayor of Berlin, the chamber of com- GOVERNOR RESPONDS A FORMER CONVICT, wearing a black mask, faced a panel of criminologists on the Operation Progress program of KWK-AM-TV St. Louis to tell of poor conditions existing at the Missouri State Penitentiary when he spent three years there. The next day Gov. Philip Don- nelly announced that he would appoint a committee to study prison conditions and recommend methods to prevent riots and rehabilitate inmates. The ex-convict on the program was a prison inmate in September when a riot there caused four deaths and resulted in an estimated $3 million damage. He charged the prison is a "college for crime," and that the penal system offers no rehabilitation program. The panel exchanged criticisms and offered suggestions directed at the prison system. Justin L. Faherty, public affairs director of KWK Inc. and assistant to the publisher of the Globe-Democrat, served as moderator. Page 112 • November 22, 1954 Broadcasting • Telecasting DUMONT'S DISTAFF QUARTERBACK DISPLAYS SPLIT-T PRECISION LYNN CLEARY, who coordinates Du- Mont's complex National Football League tv coverage, has active knowledge of the game. As a youngster, she quarterbacked a neighborhood team and nursed ankle sprains. She can throw a flat pass, maneu- ver a jump pass, dropkick or punt. She talks it, too. One day on the New York Giants team train, she caused the coach's eye- lids to flip wide open when he noticed the slen- der, attractive woman more than holding her own in a pre- game bull ses- sion attended by gridiron beef and sportswriters. She says she's that knowledgeable because of a dad — a football fan (and now her severest critic), who wanted her to under- stand the man's game so that she would not ask "silly questions about it like a woman." In big-time football and in big-time tv, she knows answers to questions which come MISS CLEARY from all parts of the country, from adver- tisers, their agencies, football management, engineers, production staffs and cameramen. Now, in the middle of the season coverage, she's "Miss Troubleshooter," on tap, in per- son or at the telephone, as games are covered. DTN, which has broadcast rights to nine of the 12 NFL teams, telecasts the league's Saturday night and Sunday after- noon games. When the season ends in January, she takes a deep breath and starts all over again (she's been doing this stint for DuMont for the four years it has been in professional football coverage). From February until September, she blocks out which stations can carry which games; figures air-time costs for prospective clients (with costs varying according to area, time and the number of games); computes program costs; figures out originations and remote pick-up points and works out regional and na- tional commitments. After this tentative schedule, she must re-work it at least twice before the firm schedule is set. In-between this charting, Miss Cleary works with traffic on cable allocations; attends sales meetings, blocks out commercials and sets up production me- chanics for commercials — usually compli- cated by the fact that commercials rarely originate from the same point. Also, one game can have several sponsors with as many commercial origination points and an- nouncers, all of which must be coordinated. And, some Sundays, DuMont covers two or three different games at the same time. During the season, she spends time on planes and trains. When at a game, she briefs the director, production assistants and announcers, and talks with the station handling the commercials. Miss Cleary, who has a 12-month a year football job, got into radio via WJZ (now WABC) New York and learned operations and sales. She joined DTN in 1947. Her "title" is business manager for network sales department. She got into football coordinat- ing when she expressed thoughts on how the job could be done and it was bequeathed to her. A native of New Rochelle, N. Y., with a degree from Miami U. (Oxford, Ohio), Miss Cleary since March 31 has been Mrs. Charles Christenson, the bride of a ship's captain on the Grace Lines. They live in Montclair, N. J. Watching a tv game, that DuMont is not covering, is "relaxation". But this woman of quick decision and line-backer at trick coverage set-ups takes little credit. Reason she cites: it's the cameramen and production crew who "make" DTN's football telecasts. merce head and the owner of the station were recruited for news shows. A news program aired in French was handled by the regular announcer's wife. The appearance of a Berlin girl, born on the same day the station began operation, highlighted the day. She was desig- nated WMOU-AM-FM's "Birthday Twin" and given a three foot doll as a birthday present. The station reported a happy response from listeners and sponsors. PRIME ADJACENCY to the Cleveland Browns football schedule to be carried by WGAR Cleveland is signed for by Mark Zettlemeyer of McDonough Motors, De- Soto-Plymouth dealers. Witnessing are (I to r) Ken Coleman, announcer of Coaches Corner program; Ken Patmore, WGAR sales executive, and Lloyd Schleiger of Ohio Advertising. WGAR originates the Browns games for a 20- station network, sponsored by the Carling Brewing Co. [B«T, Sept. 20]. Broadcasting • Telecasting GLOBAL AUDIENCE LOUIS G. COWAN Inc., New York, reports that its Conversation program (NBC Radio, Sat., 8-8:30 p.m.) shortly will be heard in vir- tually every English-language speaking country in the world. CBC began carrying the recorded show Nov. 18 on the entire network. Mac- Quarie Broadcasting Service, largest network in Australia, and the largest station in Johan- nesburg, South Africa, have requested discs. SALES MANAGER HONORED COCKTAIL PARTY honoring Donald S. Newbury, newly-appointed sales manager of KFH-AM-FM Wichita, Kan., was staged Nov. 5 at the Hotel Lassen in that city. The cele- bration served a two-fold purpose: It intro- duced Mr. Newbury to a hundred businessmen of the city and out-of-town guests and it gave Wichitans the opportunity to view the CBS animated cartoon film, "Tune in Tomorrow." The KFH Ark Valley Boys and singer Kay Stalker entertained the guests and Doree and Bill Post of Your Nearest Neighbor presented a music and comedy show. 'PROGRAM CUES' MONTHLY publication for persons in West- inghouse Broadcasting Co. who are particularly interested in programming is being circulated to WBC stations (WBZ-AM-FM-TV Boston, KYW-WPTZ (TV) Philadelphia, KPIX (TV) San Francisco, WBZA-AM-FM Springfield, Mass., KDKA-AM-FM Pittsburgh, KEX-AM- FM Portland, WOWO Fort Wayne, Ind.) by Dick Pack, program manager of the company. Mr. Pack explains the purpose of Program Cues in its first issue, published this month, as "... a kind of creative swapshop ... a place where all of us can exchange ideas, suggestions, gimmicks, plus some shop talk, a personal item or two or three. . . ." Program Cues also con- tain a "Program Manager's Date Book" section, listing all sorts of dates and events which might be used in conjunction with a special program or series. BANKO IS SUCCESSFUL BANKO, a tv parlor game developed by Wil- liam-Stanley Productions, Rockford, 111., and which bowed on WTVO (TV) there last Sep- tember, has proved successful in six markets and has prospects of 20 more stations, it is re- ported. Contracts have been negotiated for Banko programs on WICS (TV) Springfield, 111., WOC-TV Davenport, Iowa, KWWL-TV COAST- Wte4- • LOS ANGELES 7501 SUNSET BOULEVARD TELEPHONE - - HOLLYWOOD 2-6351 — FOR ALL BROADCAST EQUIPMENT NEEDS — November 22, 1954 Page 113 PROGRAMS & PROMOTION FOR THE RECORD Station Authorizations, Applications (As Compiled by B »T) November 11 through November 17 Includes data on new stations, changes in existing stations, ownership changes, hearing cases, rules & standards changes and routine roundup. Abbreviations: ABC AIRS NATURALIZATION ABC Radio broadcast a mass naturali- zation ceremony from Ebb'tts Field, Brooklyn, Nov. 11 (11:30 a.m.-12 noon EST), during which 7,200 persons b2- came U. S. citizens. The ball park was c'esignated a federal district courtroom for the occasion. Federal Judge Robert A. Inch presided, and Attorney General Herbert Brovnell addressed the new citizens and their friends and relatives watching the proceedings. Waterloo, Iowa, WMTV (TV) Madison, and WKBT (TV) La Crosse, Wis., starting Nov. 17, according to Stanley Levy and William Laven, co-owners of the company. Viewers obtain playing cards and on the program numbers are selected by throwing ping pong balls into a receptacle holding numbers from 1 to 75. The numbers are covered as they are called on the cards headed B-A-N-K-O, with five completed in any direction determining the winner. The first ten people at home and a studio contestant who win receive prizes. WBT-WBTV (TV) Charlotte, N. C, recently presented programs saluting National Newspaper Week. Looking over scripts used in the 15-m;nL'te radio show and the half-hour tv tribute are (I to r) Earl Craw- ford, Charlotte Observer, public relations director; Charles H. Crutchfield, executive vxe president and general manager of the Jefferson Standard Broadcasting Co., stations' licensee, and Thomas L. Robin- son, Charlotte News publisher. CP — construction permit. DA — directional an- tenna. ERP — effective radiated power. STL — studio-transmitter link, synch, amp. — synchro- nous amplifier, vhf — very high frequency, uhf — ultra high frequency, ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, mc — FCC Commercial Station Authorizations As of Oct. 31, 1954* AM FM TV Licensed (all on air) 2,623 532 122 CPs on air 4 26 t309 CPs not on air 126 10 150 Total on air 2,627 558 431 Total authorized 2,753 568 578 Applications in hearing 137 2 167 New station requests 166 3 17 New station bids in hearing 76 0 151 Facilities change requests 130 14 17 Total applications pending 663 99 159 Licenses deleted in Oct. 1 5 0 CPs deleted in Oct. 0 1 6 * Does not include noncommercial educational fm and tv stations, t Authorized to operate commercially. » * * Am and Fm Summary through Nov. 17 Appls. In On Pend- Hear Air Licensed CPs ing ing Am 2,634 2,631 128 166 76 Fm 561 537 34 6 0 ACTIONS OF FCC Existing Tv Stations . . . APPLICATIONS WCBS-TV New York, N. Y.— Columbia Bcstg. System Inc. seeks CP for ch. 2 to change ERP to 42 kw visual, 21 kw aural; antenna height above average terrain 1,300 ft. Filed Nov. 16. KPRC-TV Houston, Tex.— Houston Post Co. seeks mod. of CP for ch. 2 to change type trans- mitter; antenna height above average terrain 630 ft. Fikd Nov. 10. KPKR Pasco, Wash. — Cascade Bcstg. Co. seeks mcd. of CP for ch. 19 to change ERP to 8.83 kw visual, 4.43 kw aural; change transmitter location to Johnson Butte, Horse Heaven Hills, 8 miles SW of Kennewick, Wash.; antenna height above average terrain 1,247 ft. Filed Nov. 12. megacycles. D — day. N — night. LS — local sun- set, mod. — modification, trans. — transmitter, unl. — unlimited hours, kc — kilocycles. SSA — special service authorization. STA — special tem- porary authorization. (FCC file and hearing docket numbers given In parentheses.) Television Station Grants and Applications Since April 14, 1952 Grants since July 7 7, 7952: vhf uhf Total Commercial 262 316 5781 Educational 15 18 33 Total Operating Stations in U. S.: vhf uhf Total Commercial on air 290 115 405 Noncommercial on air 5 3 8 Applications filed since April 14, 7952: New Amend. vhf uhf Total Commercial 935 337 725 528 1,254« Educational 55 28 27 55» Total 990 337 753 555 1,307* 1 One hundred-twelve CPs (21 vhf, 91 uhf) have been deleted. 2 One applicant did not specify channel. 3 Includes 33 already granted. 4 Includes 611 already granted. STATIONS DELETED WHRN (TV) Dover, Del.— Rollins Bcstg. Inc. FCC deleted tv station on ch. 40 at request of attorney. Deleted Nov. 10. WGOV-TV Valdosta, Ga.— WGOV-TV Inc. FCC deleted tv station on ch. 37 at request of attor- ney. Deleted Nov. 9. WCHA-TV Chambersburg, Pa. — Chambersburg Bcstg. Co. FCC deleted tv station on ch. 46 at request of permittee. Deleted Nov. 8. CALL LETTERS ASSIGNED WBID-TV Detroit, Mich.— Woodward Bcstg. Co., ch. 62. Changed from WCIO-TV. KENS-TV San Antonio, Tex. — San Antonio Bcstg. Co., ch. 5. Changed from KGBS-TV. KPKR-TV Pasco, Wash.— Cascade Bcstg. Co., ch 19. New Am Stations . . . APPLICATIONS Tuscumbia, Ala. — Jesse Henry Hammond d/b as Power Center Bcstg. Co., 1590 kc, 5 kw daytime. Post office address 113 S. Main St., Tuscumbia. Estimated construction cost $32,381, first year op- erating cost $36,000, revenue $75,000. Mr. Ham- mond is an auto dealer. Filed Nov. 10. Hillsdale, Mich.— Hillsdale College, 1570 kc, T50 w daytime. Post office address % Dr. J. Donald Phillips, Hillsdale. Estimated construc- tion cost $12.,5d2. first year operating cost $30,000, revenue $40,000. Principals include Chairman Ralph C. Risencrance; Pres. J. Donald Phillips; Treas. B. Scott Edwards, and Sec. Richard Knight. Filed Nov. 9. Ciarksdale, Miss. — Anne P. McLendcn, Harding Corley & Harvey T. Ross d/b as Coahoma Bcstg. Co., 1570 kc. 1 kw daytime. Post office address % Harvey T. Ross, P. O. Box 339, Ciarksdale. Estimated construction cost $14,500, first year operating cost $32,400, revenue $43,200. Principals in general partnership include Anne P. McLendon (60%), retail furniture; Harding Corley (20%), accountant, and Harvey T. Ross (20%), attorney. Filed Nov. 2. Portland, Ore. — W. Gordon Allen & John Truhan, 1290 kc, 1 kw daytime. Post office ad- dress % W. Gordon Allen, 260 Hansen Ave., Salem, Ore. Estimated construction cost $13,400, first year operating cost $75,000, revenue $108,000. Principals in equal partnership include W. Gor- don Allen, pres. -59.1% stockholder KGAL Leba- non, y3 partner KGAE Salem, sole owner KRGA ALLEN BANDER FDR THE PURCHASE AND SALE □ F RADIO AND TELEVISION STATIONS 1701 K St., N. W. © Washington 6, D. C, NA. 8-3233 Lincoln Building • New York 17, N. Y., MU. 7-4242 Page 114 • November 22, 1954 Broadcasting • Telecasting WOR 5>KtUIMt5 ML-342A Springfield, all Oregon, V2 partner KBAM Long- view, and sole owner KLOQ Seattle, both in Washington, and John Truhan, V2 partner KBAM, and V3 partner KGAE. Messrs. Allen and Truhan are partners in bid for new am station at Pendle- ton, Ore. Filed Nov. 16. APPLICATIONS AMENDED Newburgh, Ind.— Southern Ind. Bcstrs. Inc. amends bid for new am station on 1590 kc 500 w daytime to specify 910 kc 1 kw, directional. Filed Nov. 12. Morehead, Ky— Morehead Bcstg. Co. amend bid for new am station on 1310 kc 1 kw daytime to specify 1330 kc. Filed Nov. 10. Pocomoke City, Md.— Walter F. Harris Jr. amends bid for new am station on 1290 kc 1 kw daytime to specify 1470 kc. Filed Nov. 10. Hopkins-St. Louis Park-Edina, Minn. — R. C. Brown amends bid for new am station on 950 kc 1 kw daytime, directional to change name to Suburban Bcstg. Corp. Filed Nov. 12. Existing Am Stations . . . ACTIONS BY FCC WHBI Newark, N. J.— May Radio Broadcast Corp. granted CP to install new transmitter and change studio location to 155 Washington St., Newark. Granted Nov. 8; announced Nov. 16. WTRB Ripley, Tenn. — West Tenn. Radio Serv- ice granted Mod. of CP to change studio location to 113 W. Washington, Ripley. Granted Nov. 8; announced Nov. 16. KFIZ Fond du Lac, Wis.— KFIZ Bcstg. Co. granted CP to change transmitter location to Scott St., at the West city limits. Granted Nov. 10; announced Nov. 16. APPLICATIONS KGEK Sterling, Colo.— Elmer G. Beehler seeks CP to change from daytime ot unlimited on 1230 kc. Filed Nov. 15. WMRP Flint, Mich. — Methodist Radio Parish seeks CP to change from 1510 kc 250 w to 1570 kc 500 w. Filed Nov. 15. WVMI Biloxi, Miss. — Radio Assoc. Inc. seeks CP to change from 1 kw to 5 kw on 570 kc. Filed Nov. 15. WATH Athens, Ohio — A. H. Kovlan & J. D. Sinyard amend bid to increase power from 1 kw to 5 kw on 1540 kc to specify 970 kc 1 kw. Filed Nov. 12. KANN Sinton, Tex. — San Patricio Bcstg. Co. seeks CP to change from 1 kw daytime, direc- tional to 1 kw day, 500 w night, unlimited, di- rectional day and night on 1590 kc. Filed Nov. 9. Existing Fm Stations . . . ACTIONS BY FCC WXYZ-FM Detroit, Mich.— WXYZ Inc. granted CP to change ERP to 4.1 kw; antenna height above average terrain 410 ft. Granted Nov. 8; announced Nov. 16. KCMO-FM Kansas City, Mo. — Meredith Engi- neering Co. granted request to cancel CP which authorized change to combine fm and tv facili- ties. Granted Nov. 8; announced Nov. 16. WHA-FM Madison, Wis.— State of Wis. State Radio Council granted CP to change ERP to 22.05 kw, antenna height above average terrain 185 ft. Granted Nov. 10; announced Nov. 16. STATION DELETED WGKV-FM Charleston, W. Va.— Kanawha Val- ley Bcstg. Co. granted request to cancel license and delete fm station on ch. 253. Deleted Nov. 8; announced Nov. 16. Ownership Changes . . . ACTIONS BY FCC WGAD Gadsden, Ala. — Coosa Bcstg. Co. granted voluntary transfer of control to Radio Muscle Shoals Inc., licensee of WOWL Florence, Ala., through sale of all stock for $5,000 and assump- tion of mortgage for $27,500. Principals include WOWL (50%); Pres. James L. Garrett (25%), assistant manager WOWL, and Richard B. Biddle (25%), president-52V2% owner WOWL. Granted Nov. 17. WMGA Moultrie, Ga. — John F. Pidcock granted voluntary assignment of license to John F. Pid- cock and Roy F. Zess d/b as Radio Station WMGA through sale of 65% interest to Mr. Zess, WMGA station manager, for $28,000. Granted Nov. 17. WPWA Chester, Pa. — Lou Poller granted volun- tary assignment of license to Eastern Bcstg. Co. for $187,500. Eastern Bcstg. is subsidiary of Dela- ware River Ferry Co. Principals include Pres. Louis Kapleski (11%); Leon Cherksey (3%); Vice Pres. Harold D. Steinbright (7%), and Sec. Lyle K. Slingluff. Granted Nov. 17. WTPA (TV) Harrisburg, Pa.— Harrisburg Bcstrs. Inc. granted transfer of control from Donald E. Newhouse to the Patriot-News for $250,000. The Patriot-News is owned equally by the Long Island (N. Y.) Daily Press and the Staten Island (N. Y.) Advance. All three newspapers are owned by Samuel I. Newhouse. Granted Nov. 17. WTYC Rock Hill, S. C— Tri-County Bcstg. Co. granted voluntary transfer of negative control (50%) to A. Lincoln Faulk and his wife Pauline E Faulk for $15,000. Mr. & Mrs. Faulk are asso- ciated in the ownership of WCKB Dunn, N. C. Granted Nov. 17. KJIM Beaumont, Tex.— KPBX Bcstg. Co. grant- ed voluntary transfer of control to Ben Rogers and 4 others through sale of all stock for $10,000. Principals include Pres. Ben J. Rogers (13%); Vice Pres. Walter L. Rubens (49%), commercial manager KCOH Houston; Nathan J. Rogers (12%); Sol J. Rogers (13%), and Victor J. Rogers (13%). The Rogerses are all brothers and each owns 1% interest in KCOR San Antonio. Granted Nov. 17. KOGT Orange, Tex.— Sabine Area Bcstg. Corp. granted transfer of negative control (50%) from Hadassah Jacobs and others to Edwin T. Love- lace Jr. for $3,000. Mr. Lovelace is vice pres.- general manager of KOGT. Granted Nov. 17. APPLICATIONS KFIA (TV) Anchorage, KFIF (TV) Fairbanks, Alaska — Richard R. Rollins seeks assignment to Midnight Sun Bcstg. Co. for $100,000 interest in Midnight Sun. Principals include Pres. A. G. Cooley (1.8%); Vice Pres. Miriam Kinsey (2.4%), and The Lathrop Co. (91%). Midnight Sun is licensee of KFAR Fairbanks, KENI Anchorage, KJNO Juneau and KABI Ketchikan, all in Alaska. Filed Nov. 16. KCOM Sioux City, Iowa— KCOM Bcstg. Co. seeks voluntary assignment of license to a part- nership d/b as Siouxland Bcstg. Co. for $120,000. Principals in the partnership include William F. Johns Jr. (90%), 51% owner WOSH Oshkosh, Wis.; W. F. Johns Sr. (3V2%), president-9% owner WSPT Stevens Pt., Wis., pres. -70% owner WSHB Stillwater, Minn., and 17% owner WOSH; Patricia Johns (3V2%), and Penrose H. Johns (3V2%), treas.-5% owner WSHB and 17% owner WOSH. Filed Nov. 5. WLLH-AM-FM Lowell, Mass. — Merrimac Bcstg. Co. seeks voluntary transfer of control from Louise F. Cheney, administratrix of the estate of Albert S. Moffatt. deceased, to corporation through sale of 64% interest for $18,568. Filed Nov. 9. WMAS-AM-FM Springfield, Mass.— WMAS Inc. seeks voluntary transfer of control from Louise F. Cheney, administratrix of the estate of Albert S. Moffat, deceased, to corporation through sale of 60% interest for $16,431. Filed Nov. 19. WJPD Ishpeming, Mich. — Ishpeming Bcstg. Co. seeks involuntary transfer of control to Olive E. Deegan (51%), executrix of the estate of James P. Deeean, deceased. Filed Nov. 12. WNLA Indianola, Miss.— W. L. Kent & John M. McLendon d/b as Central Delta Bcstg. Co. seek voluntary assignment of license to corporation Delta Bcstg. Co. No consideration involved as principals retain identical interests. Filed Nov. 15. WLDB Atlantic City, N. J. — Leroy Bremmer & Dorothy Bremmer d/b as Atlantic City Bcstg. Co. seek voluntary assignment of CP to corpo- ration Atlantic City Bcstg. Co. No consideration involved as partners retain identical interests. Filed Nov. 8. KWBM Williston, N. D.— Charles L. Scofield & James C. Carson d/b as KWBM Bcstg. Co. seek voluntary assignment of license to Charles L. Scofield through purchase of 50% interest from Mr. Carson for $40,000. Mr. Scofield, V3 owner KLTZ Glasgow, Mont., will now be sole owner. Filed Nov. 15. KFLW Klamath Falls, Ore.— Herald Pub. Co. of Klamath Falls seeks voluntary assignment of license to parent corporation Southern Ore. Pub. Co., 75% owner KRNR Roseburg, and 19% owner KYJC Medford, both in Oregon. Filed Nov. 8. WIBG-AM-FM Philadelphia, Pa.— Seaboard Ra- dio Bcstg. Corp. seeks voluntary transfer of con- trol to Paul F. Harron through sale by Jack Kelly and family of 30% interest for $250,000. Mr. Harron, pres. -30% owner of the stations, purchases 28% of the Kelly family interest. Filed Nov. 10. KILL Lubbock, Tex. — Grady Franklin Maples & R. B. McAllister d/b as McMa Agency seek voluntary assignment of license to Radio Station KILL Inc. No consideration involved as partners retain identical interests. Filed Nov. 15. WBCR Christianburg, Va. — Vernon H. Baker tr/as Montgomery Bcstg. Co. seeks voluntary assignment of CP to Montgomery Bcstg. Co. No consideration involved as Mr. Baker remains as sole owner. Filed Nov. 9. Hearing Cases INITIAL DECISION Peoria, 111 — New tv, ch. 8. FCC hearing ex- aminer Elizabeth C. Smith issued initial decision looking toward grant of the application of WIRL Television Co. for a CP for new tv station on ch. 8 in Peoria, 111.; condition, and denial of the competing application of WMBD Inc. Action Nov. 15. OTHER ACTIONS KTRK-TV Houston, Tex.— Houston Consoli- dated Tv Co. FCC by memorandum opinion and order, (1) granted special temporary authority to operate commercially on ch. 13 until Jan. 6, 1955, and (2) denied petition filed by Gulf Tele vision Co. (KGUL-TV, ch. 11), Galveston, re- questing the Commission to withhold action or designate above application for hearing. Comr. Doerfer dissented. Action Nov. 17. Data sheets won't tell you. . . but tube performance, backed by the manufacturer's reputation, will! Choose Machlett and you find . . . 57 years electron tube experience. Leadership in high vacuum technique. Design superiority in high power, big tube ruggedness and reliability. A specialist whose reputation has been achieved solely by the production ' of highest quality electron tubes. Machlett tubes are distributed by Graybar, Westrex, Dominion Sound. For full information on Machlett's extensive line of broadcast tubes, write MACHLETT LABORATORIES, INC. Springdale, Connecticut Broadcasting • Telecasting November 22, 1954 • Page 115 Routine Roundup . . . November 12 Applications ACCEPTED FOR FILING Remote Control WSHB Stillwater, Minn.— St. Croix Bcstg. Co.— (BRC-564). WWHG Hornell, N. Y.— The W. H. Greenhow Co.— (BRC-566). KABL — Salt Lake City, Utah, William W. Phil- lips—(BRC-565). Modification of CP KBIC-TV Los Angeles, Calif., John H. Poole tr/as John Poole Bcstg. Co.— Mod. of CP (BPCT- 1345) as mod. which authorized new tv station to extend completion date to 5-16-55 (BMPCT- 2603). WEHT (TV) Henderson, Ky., Ohio Valley Tele- vision Co.— Mod. of CP (BPCT-1024) as mod. which authorized new tv station to extend com- pletion date to Jan. 1955 (BMPCT-2600). WISE-TV Asheville, N. C, WISE-TV Inc.— Mod. of CP (BPCT-1143) as mod. which authorized new tv station to extend completion date to 6-29-55 (BMPCT-2602). WAKR-TV Akron, Ohio, Summit Radio Corp.— Mod. of CP (BPCT-230) as mod. which authorized new tv station to extend completion date to 6-14-55 (BMPCT-2599). WKBN-TV Youngstown, Ohio, WKBN Bcstg. Corp.— Mod. of CP (BPCT-275) as mod. which authorized new tv station to extend completion date to 3-10-55 (BMPCT-2598) . KGNC-TV Amarillo, Tex., Globe-News Pub. Co. —Mod. of CP (BPCT-769) as mod. which author- ized new tv station to extend completion date to 3-8-55 (BMPCT-2597). WFAA-TV Dallas, Tex., A. H. Belo Corp.— Mod. of CP (BPCT-1401) as mod. which author- ized changes in facilities of existing tv station to extend completion date to Sept. 1955 (BMPCT- 2596). WFRV-TV Green Bay, Wis., Valley Telecasting Co.— Mod. of CP (BPCT-1147) which authorized new tv station to extend completion date to 5-10-55 (BMPCT-2601). KETC (TV) St. Louis, Mo., St. Louis Educational Television Commission— Mod. of CP (BPET-20, as mod., which authorized a new noncommercial educational tv station) to extend completion date (BMPET-55). November 15 Applications ACCEPTED FOR FILING License for CP WCBY Cheboygan, Mich., Richard E. Hunt ar/as Straits Bcstg. Co. — License to cover construction permit (BP-8753), as modified which authorized a new standard broadcast station (BL-5510). WHOA San Jaun, P. R., Continental Bcstg. Corp. — License to cover construction permit (BP- 8559), as modified which authorized new stand- ard broadcast station (BL-5506). KOL Seattle, Wash., Seattle Bcstg. Co.— Modi- fication of construction permit (BP-9062) which authorized change from employing DA day and night (DA-1) to DA night use only (DA-N) for extension of completion date. (BMP -6690). Remote Control WRDW Augusta, Ga., Radio Augusta Inc.— (BRC-570). WHBL-FM Sheboygan, Wis., WHBL Inc.— Oper- ation by remote control from Foeste Hotel Bldg., N. 8th St., Sheboygan, Wisconsin (BRCH-116). WJTN-FM Jamestown, N. Y., Jamestown Bcstg. Page 116 • November 22, 1954 Co. — Operation by remote control from Hotel Jamestown Bldg. 110 West 3rd St. Jamestown, N. Y. (BRCH-117). WRPB Warner Robins, Ga., Warner Robins Bcstg. Co.— (BRC-571). License Renewal WOBS Jacksonville, Fla., Southern Radio and Equipment Co. — (BR-1984). WLBE Leesburg, Fla., WLBE Die— (BR-2131). WMSN Raleigh, N. C, Merchants & Farmers Station— (BR-3017). WAPA San Juan, P. R., Jose Ramon Quinones — (BR-1494). WBCU Union, S. C, Bcstg. Co. of Union Inc.— (BR-2345). Renewal of License WFLA-FM Tampa, Fla., The Tribune Co. — (BRH-168). WDAE-FM Tampa, Fla., Tampa Times Co. — (BRH-609). KRON-TV San Francisco, Calif. Chronicle Pub- lishing Co.— (BRCT-94). WMBR-TV Jacksonville, Fla., The Washington Post Co.— (BRCT-53). Modification of CP KBAK-TV Bakersfield, Calif., Bakersfield Bcstg. Co.— Mod. of CP (BPCT-1165) as mod., which authorized new tv station to extend completion date to 6-10-55. (BMPCT-2602). WDXI-TV Jackson, Tenn., Dixie Bcstg. Co. — Mod. of CP (BPCT-1255) as mod., which author- ized new tv station to extend completion date to 6-28-55 (BMPCT-2604). November 16 Decisions BROADCAST ACTIONS The Commission, by the Broadcast Bureau, took the following actions on the dates shown: Actions of November 12 Modification of CP The following were granted extension of com- pletion dates as shown: WKBN-TV Youngstown, Ohio, to 6-10-55; KETC (TV) St. Louis, Mo., to 5-6-55; WEHT (TV) Henderson, Ky., to 6-3-55; KBAK-TV Bakersfield, Calif., to 6-10-55. Actions of November 10 Granted License WMEN Tallahassee, Fla., WMEN Inc.— Granted license for am broadcast station; 1330 kc, 1 kw, D (BL-5504). KRTV Hillsboro, Ore., Tualatin Valley Bcstrs.— Granted license for am broadcast station; 1360 kc, 1 kw, D (BL-5505). WCRB-FM Waltham, Mass., Charles River Bcstg. Co. — Granted license for fm broadcast station (BLH-1012). WFMT (FM) Chicago, 111., Gale Bcstg. Co.— Granted license for fm broadcast station (BLH- 920). Modification of License KRIZ Phoenix, Ariz., Melody Shops Inc. — Granted mod. of license to change name of licensee to KRIZ Inc. (BML-1607). Remote Control The following stations were granted authority to operate transmitters by remote control: WRPB Warner Robins, Ga.; KERO Bakersfield, Calif.; WSHB Stillwater, Minn.; KABL Salt Lake City, Utah; WKNB West Hartford, Conn.; WJTN Jamestown, N. Y.; WWHG Hornell, N. Y.; WJTN- FM Jamestown, N. Y. Modification of CP The following were granted extension of com- pletion dates as shown: WGR-TV Buffalo, N. Y., to 6-7-55; WBRE-TV Wilkes-Barre, Pa., to 6-1-55; KGNC-TV Amarillo, Tex., to 6-8-55; WFAA-TV Dallas, Tex., to 6-2-55; WRBS Bay Shore, N. Y., to 2-28-55; KHJ-TV Hollywood, Calif., to 4-28-55. Actions of November 9 Modification of CP WDKN Dickson, Tenn., Dickson County Bcstg. Co. — Granted mod. of CP for extension of com- pletion date to 1-30-55. Actions of November 8 Granted License WKAM Goshen, Ind., Kosciusko Bcstg. Corp. — Granted license covering change of facilities, type transmitter and change of transmitter and studio location; 1460 kc, 500 w, D (BL-5502). KVOX Moorhead, Minn., KVOX Bcstg. Co.— Granted license covering change of facilities, in- stallation of DA for night only (DA-N), change transmitter location and install new transmitter; 1280 kc, 500 w, 1 kw-LS, DA-N, U (BL-5423). WPAQ Mount Airy, N. C, Ralph D. Epperson- Granted license covering increase in power to 10 kw, except during critical hours, as defined in proposed agreement with Canada and installation of a new transmitter (BL-5503). KLZ-TV Denver, Colo., Aladdin Bcstg. Corp.— Granted license for tv broadcast station (ch. 7) and to change studio location; ERP: vis. 269 kw, aur. 135 kw; antenna 1,010 feet (BLCT-231). WWLP (TV) Springfield, Mass., Springfield Tv Bcstg. Corp. — Granted license for tv broadcast station (ch. 61) (BLCT-185). Modification of License WILD Birmingham, Ala., Pilot Bcstg. Corp. — Granted mod. of license to change name of li- censee to The Pilot Corp. (BML-1605). Modification of CP The following were granted extensions of com- pletion dates as shown: KWWL-TV Waterloo, Iowa, to 5-3-55; WCNO- TV New Orleans, La., to 5-30-55; KBTV (TV) Denver, Colo., to 6-1-55; WCOV-TV Montgomery, Ala., to 5-10-55; KEDD-TV Wichita, Kan., to 5-27-55; KGTV (TV) Des Moines, Iowa, to 5-24- 55; KTLA (TV) Los Angeles, Calif., to 6-2-55; WIND-TV Chicago, 111., to 5-25-55; WIAN Indi- anapolis, Ind., to 2-5-55. Action of October 1 Modification of CP WOOK-TV Washington, D. C, United Bcstg. Co. — Granted mod. of CP to extend completion date to 4-24-55. November 16 Applications ACCEPTED FOR FILING Modification of CP KFWB Los Angeles, Calif., KFWB Inc.— Mod. of CP (BP-9206) as reinstated and mod. which authorized installation of a new transmitter as an auxiliary transmitter for extension of comple- tion date (BMP-6694). WABJ Adrian, Mich., Gerity Bcstg. Co. — Mod. of CP (BP-6251) as mod. which authorized change in frequency, hours of operation, transmitting equipment and type of transmitter for extension of completion date (BMP-6695). WICR Cruz Bay, V. I., Mary Louise Vickers, tr/as West Indies-Caribbean Radio — Mod. of CP (BP-9071) which authorized new standard broad- cast station for extension of completion date (BMP-6693). WJBK Detroit, Mich., Storer Bcstg. Co.— Mod. of CP (BP-6235) as mod. which authorized change in frequency, increase in power, installa- tion of new transmitter and DA for day and night use and change transmitter location for extension of completion date (BMP -6692). Renewal of License WNNC Newton, N. C, Southern Radiocasting Co.— (BR-1999). WENC Whiteville, N. C, WhiteviUe Bcstg. Co. — (BR-1311). WMYB Myrtle Beach, S. C, Coastal Carolina Bcstg. Corp. — (BR-2038). License for CP WAIP Prichard, Ala., Prichard Bcstg Co. — License to cover CP (BP-9371) which authorized new standard broadcast station (BL-5512). WADP Kane, Pa., Northern Allegheny Bcstg. Co.— License to cover CP (BP-9426) which au- thorized change in frequency (BL-5511). (Continued on page 121) Broadcasting • Telecasting Eastern Independent $37*500.00 Kilowatt daytimer, the only station in an excellent small eastern market that is grow- ing rapidly due to the influx of new chemi- cal plants. Operating profitably under ab- sentee ownership. Liberal financing. Western Network $125,000.00 Fulltime, well equipped station in val- uable isolated market. Currently earning approximately $40,000.00 per year. Can be purchased on liberal terms with $40,000.00 cash down to qualified buyer. Appraisals • Negotiations • Financing BLACKBURN - HAMILTON COMPANY WASHINGTON, D. C. James W. Blackburn Clifford Marshall Washington Bldg. Sterling 3-4341-2 RADIO-TV-NEWSPAPER BROKERS CHICAGO Ray V. Hamilton Phil Jackson Tribune Tower Delaware 7-2755-6 SAN FRANCISCO William T. Stubblefield 235 Montgomery St. Exbrook 2-5671-2 PROFESSIONAL CARDS JANSKY & BAILEY INC. Executive Offices 1735 De Sales St., N. W. Offices and Laboratories 1339 Wisconsin Ave., N. W. Washington, D. C. ADams 4-2414 Member AFCCE * JAMES C. McNARY Consulting Engineer National Press Blag., Wash. 4, D. C. Telephone District 7-1205 Member AFCCE * — Established 1926 — PAUL GODLEY CO. Upper Montclair, N. J. MO. 3-3000 Laboratories Great Notch, N. J. Member AFCCE * GEORGE C. DAVIS 501-514 Munsey BIdg. STerling 3-0111 Washington 4, D. C. Member AFCCE * Commercial Radio Equip. Co. Everett L. Dillard, Gen. Mgr. INTERNATIONAL BLDG. Dl. 7-1319 WASHINGTON, D. C. P. O. BOX 7037 JACKSON 5302 KANSAS CITY, MO. Member AFCCE * A. D. RING & ASSOCIATES 30 Years' Experience in Radio Engineering Pennsylvania BIdg. Republic 7-2347 WASHINGTON 4, D. C. Member AFCCE * GAUTNEY & JONES CONSULTING RADIO ENGINEERS 1052 Warner BIdg. National 8-7757 Washington 4, D. C. Member AFCCE * Craven, Lohnes & Culver MUNSEY BUILDING DISTRICT 7-8215 WASHINGTON 4, D. C. Member AFCCE * FRANK H. MclNTOSH CONSULTING RADIO ENGINEER 1216 WYATT BLDG. WASHINGTON, D. C. Metropolitan 8-4477 Member AFCCE * RUSSELL P. MAY 711 14th St., N. W. Sheraton BIdg. Washington 5, D. C. REpublic 7-3984 Member AFCCE • WELDON & CARR Consulting Radio & Television Engineers Washington 6, D. C. Dallas, Texas 1001 Conn. Ave. 4212 S. Buckner Blvd. Member AFCCE* PAGE, CREUTZ, GARRISON & WALDSCHMITT CONSULTING ENGINEERS 710 14th St., N. W. Executive 3-5670 Washington 5, D. C. Member AFCCE * KEAR & KENNEDY 1302 18th St., N. W. Hudson 3-9000 WASHINGTON 6, D. C. Member AFCCE* A. EARL CULLUM, JR. CONSULTING RADIO ENGINEERS HIGHLAND PARK VILLAGE DALLAS 5, TEXAS JUSTIN 6108 Member AFCCE * GUY C. HUTCHESON P. O. Box 32 AR. 4-8721 1100 W. Abram ARLINGTON, TEXAS ROBERT M. SILLIMAN John A. Moffet — Associate 1405 G St., N. W. Republic 7-6646 Washington 5, D. C. Member AFCCE* LYNNE C. SMEBY "Registered Professional Engineer" 1311 G St., N. W. EX 3-8073 WASHINGTON 5, D. C. GEORGE P. ADAIR Consulting Radio Engineers Quarter Century Professional Experience Radio-Television- Electronics-Communications 1610 Eye St., N. W., Wash. 6, D. C. Executive 3-1230 — Executive 3-5851 (Nights-holidays, Lockwood 5-1819) Member AFCCE * WALTER F. KEAN AM-TV BROADCAST ALLOCATION FCC & FIELD ENGINEERING 1 Riverside Road — Riverside 7-2153 Riverside, III. (A Chicago suburb) WILLIAM E. BENNS, JR. Consulting Radio Engineer 3738 Kanawha St., N. W., Wash., D. C. Phone EMerson 2-8071 Box 2468, Birmingham, Ala. Phone 6-2924 Member AFCCE * ROBERT L. HAMMETT CONSULTING RADIO ENGINEER 821 MARKET STREET SAN FRANCISCO 3, CALIFORNIA SUTTER 1-7545 JOHN B. HEFFELFINGER 815 E. 83rd St. Hiland 7010 KANSAS CITY, MISSOURI Vandivere, Cohen & Wearn Consulting Electronic Engineers 612 Evans BIdg. NA. 8-2698 1420 New York Ave., N. W. Washington 5, D. C. CARL E. SMITH CONSULTING RADIO ENGINEERS 4900 Euclid Avenue Cleveland 3, Ohio HEnderson 2-3177 Member AFCCE* J. G. ROUNTREE, JR. 4515 Prentice Street EMerson 3266 Dallas 6, Texas VIR N. JAMES SPECIALTY Directional Antenna Proofs Mountain and Plain Terrain 3955 S. Broadway Sunset 9-9182 Denver, Colorado IF YOU DESIRE TO JOIN THESE ENGINEERS in Professional card advertising contact Broadcasting • Telecasting 1735 DeSales St., N. W., Wash. 6, D. C. SERVICE D IRECTOI IY Custom-Built Equipment U. S. RECORDING CO. 1121 Vermont Ave., Wash. 5, D. C. Lincoln 3-2705 COMMERCIAL RADIO MONITORING COMPANY MOBILE FREQUENCY MEASUREMENT SERVICE FOR FM & TV Engineer on duty all night every night JACKSON 5302 P. O. Box 7037 Kansas City, Mo. Grinnan Fixture Co. Minerva, Ohio DESIGNERS • BUILDERS • INSTALLERS record libraries, office partitions, re- ception desks, special consoles, fine custom cabinet work. SPOT YOUR FIRM'S NAME HERE, To Be Seen by 75,956* Readers — among them, the decision-making station owners and managers, chief engineers and technicians — applicants for am, fm, tv and facsimile facilities. * 1953 ARB Projected Readership Survey Broadcasting • Telecasting November 22, 1954 • Page 117 CLASSIFIED ADVERTISEMENTS Payable in advance. Checks and money orders only. Deadline: Undisplayed — Monday preceding publication date. Display — Tuesday preceding publication date. Situations Wanted 20■ KRON-TV (4) NBC; Free & Peters; 1,016,110 ► KSAN-TV (32) McGillvra; 125,000 San Josef — KQXI (11) 4/15/54-Unknown San Luis Obispot — ► KVEC-TV (6) DuM; Grant; 76,715 Santa Barbara- ~~ ► KEYT (3) ABC, CBS, NBC, DuM; Hollingbery; 453.692 Stocktont — ► KOVR (13) DuM; Blair ► KTVU (36) NBC; Hollingbery; 112,000 Tulare (Fresno) — +■ KWG (27) DuM; Forjoe; 150,000 Visaliat — KAKI (43) 10/6/54-Unknown COLORADO Colorado Springs — >■ KKTV (11) ABC, CBS, DuM; Hollingbery; 52,223 ► KRDO-TV (13) NBC; McGillvra; 32,000 Denver — ► KBTV (9) ABC; Free & Peters; 237,198 ► KFEL-TV (2) DuM; Blair; 237,198 ► KLZ-TV (7) CBS; Katz; 237,198 ► KOA-TV (4) NBC; Petry; 237,198 KRMA-TV (*6) 7/1/53-1954 Grand Junctiont — ► KFXJ-TV (5) NBC, ABC, DuM; Holman; 5,000 Pueblo — ► KCSJ-TV (5) NBC; Avery-Knodel; 48,587 CONNECTICUT Bridgeport — WCBE (*71) 1/29/53-Unknown ► WICC-TV (43) ABC, DuM; Young; 72,340 Hartfordt— WCHF (*24) 1/29/53-Unknown ► WGTH-TV (18) ABC, DuM; H-R; 203,670 New Britain — ► WKNB-TV (30) CBS; Boiling; 219,422 New Haven — WELI-TV (59) H-R; 6/24/53-Unknown ► WNHC-TV (8) ABC, CBS, NBC, DuM; 702,032 GOES UP IN POWER Now in excess of 250,000 Watts! Katz; Directory information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. NOW MORE THAN EVER YOU GET COMPLETE COVERAGE SOUTH BEND — ELKHART MARKET An exclusive UHF Market. Now with 204,103 UHF TV FAMILIES WSJV-TV NBC ABC CH South Bend-Elkhart and the rich St. Joseph Valley For availabilities and rates see your H-R TELEVISION MAN WSJV-TV ELKHART, INDIANA John F. Dille, Jr. President John J. Keenan, Commercial Manager Broadcasting Telecasting November 22, 1954 Page 123 NEVER DREAMED OF SUCH COVERAGE 1 24,272 Television receivers are tuned to KHQA-TV — Channel 7 in Hannibal and Quincy, the land of Tom Sawyer and Huck Finn. Bridging the rich Mississippi River Valley, with studios in both Hanni- bal, Missouri, and Quincy, Illinois, KHQA-TV offers the largest coverage in the tri-state area. represented by WEED TELEVISION Page 124 • November 22, 1954 FOR THE RECORD New Londont — WNLC-TV (26) 12/31/52-Unknown Norwicht — WCNE (*63) 1/29/53-Unknown Stamfordt — WSTF (27) 5/27/53-Unknown Waterbury — ► WATR-TV (53) ABC; Stuart; 156,000 DELAWARE Wilmington — ► WD EL- TV (12) NBC, DuM; Meeker; 223,029 WILM-TV (83) 10/14/53-Unknown DISTRICT OF COLUMBIA Washington — ► WMAL-TV (7) ABC; Katz; 690,«00 WOOK-TV (50) 2/24/54-Unknown ► WRC-TV (4) NBC; NBC Spot Sis.; 643,000 ► WTOP-TV (9) CBS; CBS Spot Sis.; 646,900 ► WTTG (5) DuM; Blair; 619,000 Washington Metropolitan Tv Corp. (20) 10/21/ 54-Unknown FLORIDA Clearwatert — WPGT (32) 12/2/53-Unknown Daytona Beacht — WMFJ-TV (2) 7/8/54-7/1/55 Fort Lauderdale — ► WFTL-TV (23) NBC: Weed; 148,000 ► WITV (17) ABC, DuM; Boiling; 121,000 (also Miami) Fort Myerst — ► WINK-TV (11) ABC; Weed; 8.789 Jacksonville — ► WJHP-TV (36) ABC, NBC, DuM; Perry; 53,374 ► WMBR-TV (4) ABC, CBS, DuM; CBS Spot Sl«.; 261,000 WOBS-TV (30) Stars National; 8/12/53-1/1/55 Miami — WMFL (33) 12/9/53-Unknown WMTE-TV (27) Stars National; 12/2/53-1/1/55 WTHS-TV (»2) 11/12/53-Unknown ► WTVJ (4) CBS, NBC, DuM; Free & Peters; 278,300 ► WITV (17) See Fort Lauderdale Orlando — ► WDBO-TV (6) CBS, ABC. NBC. DuM; Blair; 60.000 Panama Cityt — ► WJDM (7) ABC, NBC; Hollingbery; 22,500 Pensacolat — ► WEAR-TV (3) ABC, CBS, DuM; Hollingbery; 85,000 WPFA (15) See footnote (d) St. Petersburg — ► WSUN-TV (38) ABC, CBS, NBC, DuM; Weed; 115.000 Tampat — WFLA-TV (8) Blair; 8/4/54-Jan. '55 WTVT (13) Avery-Knodel; 9/2/54-1/15/55 West Palm Beach — WEAT-TV (12) ABC; Walker: 2/18/54-1/1/55 ► WIRK-TV (21) ABC; Weed; 39,324 ► WJNO-TV (5) ABC, CBS, NBC, DuM; Meeker: 222,500 GEORGIA Albanyt — ► WALB-TV (10) ABC, NBC, DuM; Burn-Smith; 45,000 Atlanta — ► WAGA-TV (5) CBS, DuM; Katz; 456,190 ► WLWA (11) ABC; Crosley Sis.; 460,130 WQXI-TV (36) 11/19/53-Early Dec. (granted ST A Oct. 26) ► WSB-TV (2) NBC; Petry; 475,221 Augusta — ► WJBF (6) ABC, NBC, DuM; Hollingbery; 121,200 ► WRDW-TV (12) CBS; Headley-Reed; 106,066 Columbus — ► WDAK-TV (28) ABC, NBC, DuM; Headley- Reed; 68,347 ► WRBL-TV (4) CBS; Hollingbery; 85,592 Macor — ► WMAZ-TV (13) ABC, CBS, DuM; Avery- Knodel; 81,588 ► WNEX-TV (47) NBC; Branham; 62,032 Etomet — ► WROM-TV (9) Weed; 135,290 Savannah — ► WTOC-TV (11) ABC, CBS, NBC, DuM; Avery- Knodel; 54,127 WSAV Inc. (3) Initial Decision 3/31/54 Thomasvillet — WCTV (6) Stars National; 12/23/53-1/1/55 IDAHO Boiset (Meridian) — ► KBOI (2) CBS, DuM; Free & Peters; 37,075 ► KIDO-TV (7) ABC, NBC, DuM; Blair; 35,800 Idaho Falls — ► KID-TV (3) ABC. CBS, NBC. DuM; Gill-Perna; 30,200 Pocatellot — KWIK-TV (6) ABC; Hollingbery; 3/26/53-Un- known Twin Fallst— KLDC-TV (11) ABC; Hollingbery: 3/19/53- Early '55 ILLINOIS Belleville (St. Louis, Mo.)— ► WTVI (54) ABC, CBS, DuM; Radio Tv Repre- sentatives; 290,900 Bloomington — ► WBLN (15) McGillvra; 113,242 Champaign — ► WCIA (3) CBS, NBC, DuM; Hollingbery; 307,000 WTLC (*12) 11/4/53-Unknown Chicago — ► WBBM-TV (2) CBS; CBS Spot Sis.; 1.871,800 ► WBKB (7) ABC; Blair; 1.696.519 ► WGN-TV (9) DuM; HoUingbery; 2,050,000 WHFC-TV (26) 1/8/53-Unknown WIND-TV (20) 3/9/B3-Unknown ► WNBQ (5) NBC; NBC Spot Sis.; 2,043,000 WOPT (44) 2/10/54-Unknown WTTW (»11) 11/5/53-FaU '54 Danville — ► WDAN-TV (24) ABC; Everett-McKinney; 35,000 Decatur — ► WTVP (17) ABC, DuM; Boiling; 140,000 Evanstont — WTLE (32) 8/12/53-Unknown Harrisburgt — ► WSIL-TV (22) ABC; Walker; 30,000 Joliett— WJOL-TV (48) Holm an; 8/21/53-Unknown Peoria — ► WEEK-TV (43) ABC, CBS, NBC, DuM; Head- ley-Reed; 202,600 ► WTVH-TV (19) ABC, CBS. DuM; Petry: 130,000 WIRL Tv Co. (8) Initial Decision 11/5/54 Quincyt (Hannibal, Mo.) — ► W GEM-TV (10) ABC, NBC; Avery-Knodel; 124,500 ► KHQA-TV (7) See Hannibal, Mo. Rockford — ► WREX-TV (13) ABC, CBS; H-R; 219,257 ► WTVO (39) NBC, DuM; Weed; 94,000 Rock Island (Davenport, Moline) — ► WHBF-TV (4) ABC, CBS, DuM; Avery-Knodel; 268,947 Springfield — ► WICS (20) ABC. NBC, DuM; Young; 85,000 INDIANA Bloomington-- ► WTTV (4) ABC. NBC. DuM; Meeker, 567,982 (also Indianapolis) Elkhartt— ► WSJV (52) ABC, NBC, DuM; H-R; 204,103 Evansvillet — ► WFIE (62) ABC, NBC, DuM; Venard; 73,207 ► WEHT (50) See Henderson, Ky. Evansville Tv Inc. (7) Initial Decision 10/4/54 Fort Wayne — ► WKJG-TV (33) NBC, DuM; Raymer; 112,186 ► WINT (15) See Waterloo WANE-TV (69) Boiling; 9/29/54-Unknown Indianapolis — ► WFBM-TV (6) CBS; Katz; 662,000 ► WISH-TV (8) ABC, CBS, NBC, DuM; Boiling; 663,000 ► WTTV (4) See Bloomington LaFayettet — ► WFAM-TV (59) ABC, CBS, NBC, DuM; Ram- beau; 64,130 Muncie — ► WLBC-TV (49) ABC, CBS, NBC, DuM; Hol- man, Walker; 84,700 Notre Dame (South Bend)t— WNDU-TV (46) NBC; 8/12/54-Unknown Princetont — WRAY-TV (52) See footnote (d) South Bend — ► WSBT-TV (34) CBS, DuM; Raymer; 202,015 Terre Haute — ► WTHI-TV (10) ABC, CBS, DuM; Boiling; 144,267 Waterloot (Fort Wayne) — ► WINT (15) ABC, CBS; H-R; 94,500 IOWA Ames — ► WOI-TV (5) ABC, CBS, DuM; Weed; 247,590 Cedar Rapids — ► KCRG-TV (9) ABC, DuM; Venard; 116,333 ► WMT-TV (2) CBS; Katz; 245,120 Davenport (Moline, Rock Island) — ► WOC-TV (6) NBC; Free & Peters; 264,811 Des Moines — ► KGTV (17) ABC; Hollingbery; 76,500 ► WHO-TV (13) NBC; Free & Peters; 286,000 Cowles Broadcasting Co. (8) Initial Decision 8/26/54 Fort Dodgef— ► KQTV (21) ABC; Pearson; 42,100 Mason City — ► KGLO-TV (3) CBS, DuM; Weed; 107,532 Sioux City — KCTV (36) 10/30/52-Unknown ► KTIV (4) NBC; Hollingbery ► KVTV (9) ABC, CBS, DuM; Katz; 120,123 Waterloo — ► KWWL-TV (7) NBC, DuM; Headley-Reed; 127,635 KANSAS Great Bendt— KCKT (2) Boiling; 3/3/54-11/28/54 Hutchinson — ► KTVH (12) CBS, DuM; H-R; 151,726 Directory information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. Broadcasting • Telecasting Manhattan! — KS AC-TV (*8) 7/24/53-Unknown Pittsburgt — ► KOAM-TV (7) ABC, NBC, DuM; Katz; 67,521 Topeka — KTKA (42) 11/5/53-TJnknown ► WTBW-TV (13) ABC, CBS, DuM; Capper Sis.; 376,311 Wichita — ► KAKE-TV (10) ABC; Hollingbery ► KEDD (16) NBC; Petry; 124,311 Wichita Tv Corp. (3) Initial Decision 8/9/54 KENTUCKY Ashlandt — WPTV (59) Petry; 8/14/52-Unknown Hendersont (Evansville, Ind.) — ► WEHT (50) CBS; Meeker; 62,075 Lexingtont — WLAP-TV (27) 12/3/53-See footnote (c) WLEX-TV (18) Forjoe; 4/13/54-12/1/54 Louisville — ► WAVE-TV (3) ABC, NBC, DuM; NBC Spot Sis.; 404.538 ► WHAS-TV (11) CBS; Harrington, Righter & Parsons. See footnote (b) WKLO-TV (21) See footnote (d) WQXL-TV (41) Forjoe; 1/15/53-early '55 Newport! — WNOP-TV (74) 12/24/53-Unknown LOUISIANA Alexandria! — ► KALB-TV (5) Weed Baton Rouge — ► WAFB-TV (28) ABC, CBS, NBC. DuM; Young; 75,000 WBRZ (2) Hollingbery; 1/28/54-1/1/55 Lafayette! — KLFY-TV (10) Rambeau; 9/16/53-Unknown KVOL-TV (10) 9/16/53-Unknown Lake Charles — ► KPLC-TV (7) Weed ► KTAG (25) CBS, ABC, DuM; Young; 25,000 Monroe — KFAZ (43) See footnote (d) ► KNOE-TV (8) CBS, NBC, ABC. DuM; H-R; 171,000 New Orleans — WCKG (26) GUl-Perna; 4/2/53-Late '54 WCNO-TV (32) Forjoe; 4/2/53-Unknown ► WDSU-TV (6) ABC, CBS, NBC, DuM; Blair; 258.412 ► WJMR-TV (61) ABC, CBS, DuM; McGillvra; 108,992 Shreveport — ► KSLA (12) ABC, CBS, NBC, DuM; Raymer; 65,100 Shreveport Tv Co. (12) Initial Decision 6/7/54 See footnote (e) KTBS Inc. (3) Initial Decision 6/11/54 MAINE Bangor — ► WABI-TV (5) ABC, CBS, NBC, DuM; Holling- bery; 79,640 ► WTWO (2) Venard Lewiston — ► WLAM-TV (17) DuM; Everett-McKinney; 21,707 Poland Spring — ► WMTW (8) ABC, CBS, DuM; Harrington, Righter & Parsons; 241,911 Portland — ► WCSH-TV (6) NBC; Weed; 130,988 ► WGAN-TV (13) ABC, CBS; Avery-Knodel ► WPMT (53) DuM; Everett-McKinney; 46,300 MARYLAND Baltimore — ► WAAM (13) ABC, DuM; Harrington, Righter & Parsons; 575,174 ► WBAL-TV (11) NBC; Petry; 575,174 WITH-TV (72) Forjoe; 12/18/52-Unknown ► WMAK-TV (2) CBS; Katz; 575,174 WTLF (18) 12/9/53-Unknown Cumberland! — WTBO-TV (17) 11/12/53-Unknown Salisbury! — ► WBOC-TV (16) ABC, DuM; Burn-Smith; 40,760 MASSACHUSETTS Adams (Pittsfield)— ► WMGT (74) DuM; Walker; 135,541 Boston — ► WBZ-TV (4) NBC; Free & Peters; 1,223,801 WGBH-TV (*2) 7/16/53-Fall '54 WJDW (44) 8/12/53-Unknown ► WNAC-TV (7) ABC, CBS, DuM; H-R; 1,223,801 Brockton! — WHEF-TV (62) 7/30/53-FaU '54 Cambridge (Boston) — ► WTAO-TV (56) DuM; Everett-McKinney; 178,000 Springfield — ► WHYN-TV (55) CBS, DuM; Branham; 148,000 ► WWLP (61) ABC, NBC; Hollingbery; 148,000 Worcester — WAAB-TV (20) Forjoe; 8/12/53-Unknown ► WWOR-TV (14) ABC, DuM; Raymer; 65,543 MICHIGAN Ann Arbor — ► WPAG-TV (20) DuM; Everett-McKinney; 22,400 WUOM-TV (»26) 11/4/53-Unknown Battle Creek— Headley-Reed; 11/20/52-Un- WBCK-TV (58) known Bay City (Midland, *• WNEM-TV (5) 289.793 Cadillac!— >- WWTV (13) ABC Saginaw) — NBC. DuM; Headley-Reed; Detroit — WB ID-TV (62) 11/19/53-Unknown ► WJBK-TV (2) CBS; Katz; 1,468,400 WTVS (*56) 7/14/54-Late '54 ► WWJ-TV (4) NBC; Hollingbery; 1,286,822 ► WXYZ-TV (7) ABC; Blair; 1,308.200 WJLB-TV (50) 9/8/54-Unknown ► CKLW-TV (9) See Windsor, Ont. East Lansing! — ►» WKAR-TV (*60) Flint— WJRT (12) 5/12/54-Unknown Grand Rapids — ► WOOD-TV (8) ABC, NBC, DuM; Katz; 460,860 WMCN (23) 9/2/54-Unknown Kalamazoo — ► WKZO-TV (3) ABC, CBS, NBC, DuM; Avery- Knodel; 514,400 Lansing — ► WTOM-TV (54) ABC, DuM; Everett-McKinney; 55,000 ► WJTM-TV (6) ABC, CBS, NBC; Petry; 407,256 Marquette! — WAGE-TV (6) 4/7/54-Unknown Muskegon! — WTVM (35) 12/23/52-Unknown Saginaw (Bay City, Midland) — ► WKNX-TV (57) ABC, CBS; Gill-Perna; 140,000 WSBM-TV (51) 10/29/53-Dec. '55 Traverse City! — ► WPBN-TV (7) NBC; Holman MINNESOTA Austin — ► KMMT (6) ABC; Pearson; 95,951 Duluth (Superior, Wis.) — ► KDAL-TV (3) ABC, NBC; Avery-Knodel; 69,250 ► WDSM-TV (6). See Superior, Wis. WFTV (38) See footnote (d) Hibbing!— KHTV (10) 1/13/54-Unknown Minneapolis (St. Paul) — KEYD-TV (9) DuM; H-R; 6/10/54-1/9/55 ► WCCO-TV (4) CBS; Free & Peters; 533,000 ► WTCN-TV (11) ABC; Blair; 533,000 Rochester — ► KROC-TV (10) NBC; Meeker; 92,386 St. Paul (Minneapolis) — ► KSTP-TV (5) NBC; Petry; 511.000 ► WMIN-TV (11) ABC, DuM; Blair; 533,000 CBS, DuM; Weed; 62,410 Windy, the bright spirit of television in Central Kansas, is getting a good look at the situation — and now he knows the secret to KTVH's success! According to Windy's findings, "KTVH caters to the Kansas audience. KTVH interprets the Central Kansas pulsebeat with a programming policy geared to the particular area. No outside influences are allowed to interfere. KTVH IS KANSAS TV — one and the same — in more than 230,140 prospective homes!" Learn how you can associate yourself with this ideal condition! VHF 240,000 WATTS KTVH WICHITA - HUTCHINSON CBS BASIC - DUMONT Represented Nationally by H-R Representatives, Inc. CHANNEL 12 KTVH, pioneer station in rich Central Kansas, serves more than 14 important communities besides Wichita. Main office and studios in Hutchinson; office and studio in Wichita (Hotel Lassen). Howard O. Peterson, General Manager. Broadcasting • Telecasting November 22, 1954 • Page 125 WHERE CLEAR-CUT REPRODUCTION REALLY COUNTS you'll find the TURNER 80 STUDIO CONTROL ROOM AT WHT-TV, CBS IN EASTERN lOVl There's no room for garbled or misunderstood directions here. That's why WMT-TV chooses the Turner 80 in its control rooms. This small, convenient microphone has a Bimorph moisture-sealed crystal, mechanical and shock proofed to deliver true and clear reproduction every time. A good example of versatility . . . The Turner 80's styling, compactness, convenience and performance make it one of the most versatile microphones avail- able. It's non-directional with a response of 80-7000 cps, sensitivity around —54 db. Count the many uses for intercom micro- phones in your Broadcasting or Telecast- ing organization. That's the number of times the Turner 80 can work for you. THIRD HAND' FLOOR STAND DESK STAND Model 80. List Price $15.95 THE TURNER COMPANY ■FOR THE RECORD' 936 17th Street NE, Cedar Rapids, Iowa MISSISSIPPI Biloxit — Radio Assoc. Inc. (13) Initial Decision 7/1/54 Columbust — WCBI-TV (4) McGillvra; 7/28/54-Early '55 Jackson — ► WJTV (25) CBS, DuM; Katz; 59,305 ► WLBT (3) NBC; Hollingbery; 98,472 ► WSLI-TV (12) ABC; Weed; 96,000 Meridiant — WCOC-TV (30) See footnote (d) ► WTOK-TV (11) ABC, CBS, NBC, DuM; Head- ley-Reed; 44,300 MISSOURI Cape Girardeaut — ► KFVS-TV (12) CBS Claytont — KFUO-TV (30) 2/5/53-Unknown Columbia — ► KOMU-TV (8) ABC, CBS, NBC, DuM; H-R; 53.048. Festust — KACY (14) See footnote (d) Hannibalt (Quincy, 111.) — ► KHQA-TV (7) CBS, DuM; Weed; 128,716 ► WGEM-TV (10) See Quincy, 111. Jefferson Cityt — KRCG (13) 6/10/54-Unknown Joplin — ► KSWM-TV (12) CBS; Venard; 66,700 ► KCMO-TV (5) ABC, DuM; Katz; 440,665 ► KMBC-TV (9) CBS; Free & Peters; 440,665 ► WDAF-TV (4) NBC; Harrington, Righter & Parsons; 440,665 Kirksvillef — KTVO (3) 12/16/53-Unknown St. Joseph — ► KFEQ-TV (2) CBS, DuM; Headley-Reed; 111,780 St. Louis — ► KETC (*9) ► KSD-TV (5) ABC, CBS, NBC; NBC Spot Sis.; 661,986 ► KWK-TV (4) CBS; Katz WIL-TV (42) 2/12/53-Unknown KACY (14) See Festus ► WTVI (54) See Belleville, 111. Sedaliat— ► KDHO-TV (6) Forjoe: 59,000 Springfield — ► KTTS-TV (10) CBS, DuM: Weed; 49.456 ► KYTV (3) ABC, NBC; Hollingbery; 58,670 MONTANA Billingst— ► KOOK-TV (2) ABC, CBS, NBC, DuM; Headley- Reed; 17,000 Buttet— KOPR-TV (4) See footnote (d) ► KXLF-TV (6). No estimate given. Great Fallst — ► KFBB-TV (5) CBS, ABC, DuM; Headley-Reed; 17,500 Missoulat — ► KGVO-TV (13) ABC. CBS, NBC, DuM; Gill- Perna; 14,000 NEBRASKA Kearney (Holdrege) — ► KHOL-TV (13) ABC, CBS, DuM; Meeker: 41.692 Lincoln — ► KOLN-TV (10) ABC, CBS, DuM; Avery-Kno- del; 107,204 ► KUON-TV (*12) Omaha — ► KMTV (3) ABC, CBS, DuM; Petry; 283,150 ► WOW-TV (6) NBC, DuM; Blair; 283.150 Scottsblufft— KSTF (10) 8/18/54-Unknown NEVADA Hendersont — KLRJ-TV (2) Pearson 7/2/54-12/1/54 Las Vegas — ► KLAS-TV (8) ABC, CBS, NBC, DuM; Weed; 16,728 Reno — ► KZTV (8) ABC. CBS, NBC, DuM; Pearson; 16,500 NEW HAMPSHIRE Keenet — WKNE-TV (45) 4/22/53-Unknown Manchester — ► WMUE-TV (9) ABC, DuM; Weed; 271,275 Mt. Washingtonf — ► WMTW (8) See Poland Spring, Me. NEW JERSEY Asbury Parkt — ► WRTV (58) 10,500 Atlantic City— WFPG-TV (46) See footnote (d) WOCN (52) 1/8/53-Unknown Camdent — WKDN-TV (17) 1/28/54-Unknown Newark (New York City) — ► WATV (13) Petry; 4,150,000 New Brunswickt — WTLV (*19) 12/4/52-Unknown NEW MEXICO Albuquerque — ► KOAT-TV (7) ABC, DuM; Hollingbery; 50,000 ► KOB-TV (4) NBC; Branham; 49,289 ► KGGM-TV (13) CBS; Weed; 49,289 Roswellt — ► KSWS-TV (8) ABC, CBS, NBC, DuM; Meeker; 24,642 NEW YORK Albany (Schenectady, Troy) — WPTR-TV (23) 6/10/53-Unknown ► WROW-TV (41) ABC, DuM; Boiling; 125.000 ► WTRI (35) CBS; Blair; 114,000 WTVZ (*17) 7/24/52-TJnknown Binghamton — ► WNBF-TV (12) ABC, CBS, NBC, DuM; Boi- ling; 301,890 WQTV (*46) 8/14/52-Unknown WINR-TV (40) 9/29/54-Unknown Bloomingdalet (Lake Placid) — WIRI (5) Young; 12/2/53-12/1/55 Buffalo — ► WB EN-TV (4) ABC, CBS. DuM; Harrington. Righter & Parsons; 422,590. See footnote (a). ► WBTJF-TV (17) ABC, CBS, NBC. DuM; H-R; 165.000 ► WGR-TV (2) ABC, NBC, DuM; Headley-Reed; 425,567 WTVF (»23 ) 7/24/52-XJnknown Carthage (Watertown) — ► WCNY-TV (7) ABC, CBS; Weed Elmira — WTVE (24) See footnote (d) Ithacat — WHCU-TV (20) CBS: 1/8/53-November '54 WIET (»14) l/t/53-Unknown Kingston — ► WK NY-TV (66) ABC. CBS, NBC. DuM; Meeker; 17,000 New York — ► WABC-TV (7) ABC; Weed; 4,180,000 ► WABD (5) DuM; Avery-Knodel; 4,180,000 ► WCBS-TV (2) CBS; CBS Spot Sis.; 4,180.000 WGTV (*25) 8/14/52-Unknown WNYC-TV (31) 5/12/54-Unknown ► WOR-TV (9) WOR; WOR-TV Sis.; 4,180,000 ► WPIX (11) Free & Peters; 4,180.000 ► WRCA-TV (4) NBC; NBC Spot Sis.; 4,180,000 ► WATV (13) See Newark, N. J. Rochester — WCBF-TV (15) 6/10/53-Unknown ► WHAM-TV (5) NBC; Hollingbery; 255,000 ► WHEC-TV (10) ABC, CBS; Everett-McKinney; 255,000 WRNY-TV (27) 4/2/53-Unknown WROH (*21) 7/24/52-Unknown ► WVET-TV (10) ABC, CBS; Boiling; 255,000 Schenectady (Albany, Troy) — ► WRGB (6) ABC, CBS, NBC, DuM; NBC Spot Sis.; 395,400 Syracuse — ► WHEN-TV (8) ABC, CBS, DuM; Katz; 349,530 WHTV (*43) 9/18/52-Unknown ► WSYR-TV (3) NBC; Headley-Reed; 341,000 Utica— ► WKTV (13) ABC, CBS, NBC, DuM; Cooke: 151,000 NORTH CAROLINA Ashevillet — ► WISE-TV (62) CBS, NBC; Boiling; 31,500 ► WLOS-TV (13) ABC, DuM; Venard; 205,872 Chapel Hillt— WUNC-TV (*4) 9/30/53-Late '54 Charlotte — ► WAYS-TV (36) ABC, NBC; Boiling; 56,338 ► WBTV (3) CBS, NBC, DuM; CBS Spot Sis.; 430,276 Durham — ► WTVD (11) ABC, NBC; Headley-Reed; 185,690 Fayettevillet — WFLB-TV (18) 4/13/54-Unknown Gastoniat — WTVX (48) 4/7/54-Unknown Greensboro — ► WFMY-TV (2) ABC, CBS, DuM; Harrington, Righter & Parsons; 242,750 Greenville — ► WNCT (9) ABC, CBS, NBC, DuM; Pearson; 80,800 Raleigh— ► WNAO-TV (28) ABC, CBS, DuM; Avery- Knodel; 112,600 Directory information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. Page 126 • November 22, 1954 Broadcasting • Telecasting Washington! — North Carolina Tv Inc. (7) 10/27/54-Unknown Wilmingtont — ► WMFD-TV (6) ABC, NBC; Weed; 36,660 WTHT (3) 2/17/54-Unknown Winston-Salem — ► WSJS-TV (12) NBC; Headley-Reed; 239,209 ► WTOB-TV (26) ABC, DuM; H-R; 73,400 NORTH DAKOTA Bismarckt — ► KFYR-TV (5) ABC, CBS, NBC, DuM; Blair; 16,915 Fargot — ► WDAY-TV (6) ABC, CBS, NBC, DuM; Free & Peters; 65,000 Grand Forkst — KNOX-TV (10) 3/10/54-Unknown Minott — v ► KCJB-TV (13) ABC, CBS, NBC, DuM; Weed; 26,000 Valley Cityt— ► KXJB-TV (4) CBS; Weed; 50,000 OHIO Akron — ► WAKR-TV (49) ABC; Weed; 174,066 Ashtabulat — ► WICA-TV (15) 25,000 Cincinnati — ► WCET (*48) 2,000 ► WCPO-TV (9) ABC, DuM; Branham; 724,140 ► WKRC-TV (12) CBS: Katz: 662,236 ► WLWT (5) NBC; WLW Sis.; 525,000 WQXN-TV (54) Forjoe; 5/14/53-early '55 Cleveland — WERE-TV (65) 6/18/53-Unknown ► WEWS (5) CBS; Branham; 1,057,110 WHK-TV (19) 11/25/53-Unknown ► WNBK (3) NBC; NBC Spot Sis.; 1,045.000 ► WXEL (8) ABC, CBS, DuM; Katz; 823,629 Columbus — ► WBNS-TV (10) CBS; Blair; 307,000 ► WLWC (4) NBC; WLW Sis.; 307,000 WOSU-TV (*34) 4/22/53-Unknown ► WTVN-TV (6) DuM; Katz; 381,451 Dayton — ► WHIO-TV (7) CBS, DuM; Hollingbery: 637,330 WIFE (22) See footnote (d) ► WLWD (2) ABC, NBC; WLW Sis; 320,000 Elyriat — WEOL-TV (31) 2/11/54-Fall '54 Lima — WIMA-TV (35) Weed; 1/24/52-Unknnwn ► WLOK-TV (73) ABC, CBS, NBC; H-R; 63,557 Mansfieldt— WTVG (36) 6/3/54-Unknown Massillonf — WMAC-TV (23) Petry; 9/4/52-Unknown Steubenville (Wheeling, W. Va.)— ► WSTV-TV (9) CBS; Avery-Knodel; 1.083,900 Toledo— ► WSPD-TV (13) ABC. CBS, NBC, DuM; Katz; 297.060 WTOH-TV (79) 10/20/54-Unknown Youngstown — ► WFMJ-TV (21) NBC; Headley-Reed; 138.218 ► WKBN-TV (27) ABC, CBS, DuM; Raymer; 144,872 Zanesville — ► WHIZ-TV (18) ABC, CBS, NBC, DuM; Pear- son; 45,000 OKLAHOMA Ada— ► KTEN (10) ABC; Venard; 180,000 Ardmoret — KVSO-TV (12) 5/12/54-Unknown Enidf — ► KGEO-TV (5) ABC; Pearson; 118,000 Lawtont — ► KSWO-TV (7) DuM; Pearson; 54,540 Miamit — KMIV (58) 4/22/53-Unknown Muskogeet — ► KTVX (8) ABC, CBS, NBC, DuM; Avery- Knodel; 245,000 Oklahoma City — KETA (»13) 12/2/53-Unknown ► KMPT (19) DuM; Boiling; 98,267 ► KTVQ (25) ABC; H-R; 167,381 ► KWTV (9) CBS, DuM: Averv-Knodel: 256.102 ► WKY-TV (4) ABC, NBC; Katz; 289,503 Tulsa— ► KCEB (23) NBC, DuM; Boiling; 123,614 ► KOTV (6) ABC, CBS, NBC, DuM; Petry; 229.100 KSPG (17) 2/4/54-Unknown KVOO-TV (2) Blair; 7/8/54-12/5/54 (granted ST A Sept. 10) KOED-TV (•!!) 7/21/54-Unknown Directory information is in following order: call letters, channel, network affiliation, national rep- resentative; market set count for operating sta- tions; date of grant and commencement target date for grantees. OREGON Eugene — ► KVAL-TV (13) ABC, NBC, DuM; Hollingbery; 30,000 Klamath Fallst— KFJI Broadcasters Inc. (2) Initial Decision 11/8/54 Medford — ► KBES-TV (5) ABC, CBS, NBC, DuM; Hoag- Blair; 23,650 Portland — KLOR (12) ABC; Hollingbery; 7/22/54-1/1/55 ► KOIN-TV (6) ABC, CBS; CBS Spots Sis.; 240,- 964 ► KPTV (27) ABC, NBC, DuM; NBC Spot Sis.; 196,856 North Pacific Tv Inc. (8) Initial Decision 6/16/54 Salemt— KSLM-TV (3) 9/30/53-Unknown PENNSYLVANIA Allentownt — WFMZ-TV (67) 7/16/53-12/4/54 WQCY (39) Weed; 8/12/53-Unknown Altoona — ► WFBG-TV (10) ABC, CBS, NBC, DuM: H-R; 447,128 Bethlehem — ► WLEV-TV (51) NBC; Meeker; 89,307 Easton — ► WGLV (57) ABC, DuM; Headley-Reed; 84,915 Erie — ► WICU (12) ABC, NBC, DuM; Petry; 208,500 WLEU-TV (66) 12/31 /53— Unknown ► WSEE (35) CBS, DuM; Avery-Knodel; 45,055 Harrisburg — ► WCMB-TV (27) Cooke ► WHP-TV (55) CBS; Boiling; 166,423 ► WTPA (71) ABC, NBC; Headley-Reed; 166.423 Hazletont — WAZL-TV (63) Meeker; 12/18/52-Unknown Johnstown — ► WARD-TV (56) ABC, CBS, DuM; Weed ► WJAC-TV (6) ABC, CBS, NBC, DuM; Katz; 305,604 Lancaster ► WGAL-TV (8) CBS, NBC, DuM; Meeker: 602,350 WWLA (21) Venard; 5/7/53-Fall '54 Lebanont — WLBR-TV (15) See footnote (d) New Castle — ► WKST-TV (45) ABC, DuM; Everett-McKlnney: 146,367 Philadelphia — ► WCAU-TV (10) CBS; CBS Spot Sis.; 1,854,637 ► WFIL-TV (6) ABC, DuM; Katz; 1,833,160 WIBG-TV (23) 10/21/53-Un known ► WPTZ (3) NBC; Free & Peters; 1,820,000 Pittsburgh— ► WDTV (2) CBS, NBC, DuM; DuM Spot Sis.; 1,134,110 ► WENS (16) ABC, CBS, NBC; Petry; 356,354 WKJF-TV (53) See footnote (d) ► WQED (*13) WTVQ (47) Headley-Reed; 12/23/52-Unknown Reading — ► WEEU-TV (33) ABC, NBC; Headley Reed; 95,000 ► WHUM-TV (61) CBS; H-R; 219,870 Scranton — ► WARM-TV (16) ABC; Hollingbery; 181,397 ► WGBI-TV (22) CBS; Blair; 185,000 ► WTVU (73) Everett-McKinney; 150,424 Sharont — WSHA (39) 1/27/54-Unknown Wilkes-Barre — ► WBRE-TV (28) NBC; Headley-Reed; 184,000 ► WILK-TV (34) ABC, DuM; Avery-Knodel; 189,000 Williamsportt — WRAK-TV (36) Everett-McKinney; 11/13/52- Jan. '55 York— ► WNOW-TV (49) DuM; Forjoe; 87,400 ► WSBA-TV (43) ABC; Young; 88,000 RHODE ISLAND Providence — ► WJAR-TV (10) ABC, NBC, DuM; Weed; 1,143,- 201 ► WNET (16) ABC, CBS, DuM; Raymer; 72,000 WPRO-TV (12) Blair; 9/2/53-Unknown (grant- ed ST A 9/23/53) SOUTH CAROLINA Anderson (Greenville) — ► WAIM-TV (40) CBS; Headley-Reed; 70,876 Camdent — WACA-TV (15) 6/3/53-Unknown BILLION DOLLAR ma*&et? WW! WNCT is the only TV station com- pletely covering this prosperous Eastern Carolina regional market Population about a million . . . Retail sales about a billion. WHAT'S YOUR MARKET POSITION HERE? Good, bad or indifferent, WNCT can help improve it. Write, 'phone or wire (collect) for complete facts and figures. PRIMARY CBS AFFILIATE Operating on 100,000 watts full time A. Hartwell Campbell, General Manager JOHN E. PEARSON CO., NAT'L. REP. • JAMES S. AYERS, S. E. REP., ATLANTA Broadcasting Telecasting November 22, 1954 Page 127 Charleston — ► WCSC-TV (5) ABC, CBS; Free & Peten; 126,603 ► WUSN-TV (2) NBC, DuM; H-R Greenville — ► WFBC-TV (4) NBC; Weed; 301,892 ► WGVL (23) ABC, DuM; H-R; 75,300 ► WAIM-TV (40) See Anderson Spartanburgt — WSPA-TV (7) CBS; Hollingbery; 11/25/53- Early '55 Columbia — ► WCOS-TV (25) ABC, DuM; Headley-Reed; 65,070 ► WIS-TV (10) ABC, NBC, DuM; Free & Peters; 127,526 ► WNOK-TV (67) CBS, DuM; Raymer; 60,173 Florencet — ► WBTW (8) ABC, CBS; CBS Spot Sis. SOUTH DAKOTA Sioux Falls — >■ KELO-TV (11) ABC, CBS, NBC, DuM; Raymer; 105,897 TENNESSEE Chattanooga — ► WDEF-TV (12) ABC, CBS, NBC, DuM; Bran- ham; 103,021 Mountain City Tv Inc. (3) Initial Decision 7/5/54 Jacksont— WDXI-TV (7) Burn-Smith; 12/2/53-11/25/54 Johnson City — >■ WJHL-TV (11) ABC, CBS, NBC, DuM; Pear- son; 129,360 Knoxville — ► WATE (6) ABC, NBC; Avery-Knodel; 91,060 ► WTSK-TV (26) ABC, CBS, DuM; Pearson; 80,050 Memphis — ► WHBQ-TV (13) CBS; Blair; 306,199 ► WMCT (5) ABC, NBC, DuM; Branham; 306,199 WREC Broadcasting Service (3) Initial Deci- sion 8/27/54 Nashville— ► WSDC-TV (8) ABC, CBS; Hollingbery; 194,682 ► WSM-TV (4) NBC, DuM; Petry; 201,453 Old Hickory (Nashville) — ► WLAC-TV (5) CBS; Katz; 207,158 TEXAS Abilenet — ► KRBC-TV (9) ABC, CBS, NBC, DuM; Pearson; 37,194 AmarUlo — ► KFDA-TV (10) ABC, CBS; Branham; 59,598 ► KGNC-TV (4) NBC, DuM; Katz; 59,598 KLYN-TV (7) 12/11/53-Unknown Austin — ► KTBC-TV (7) ABC, CBS, NBC, DuM; Raymer; 92,207 Beaumontt — ► KBMT (31) ABC, NBC, DuM; Forjoe; 33,580 Beaumont Bcstg. Corp. (6) CBS; 8/4/54-Dec. '54 Big Springt — KBST-TV (4 ) 7/22/54-Unknown Corpus Christit — K KVDO-TV (22) NBC; Young; 25,300 KTLG (43) 12/9/53-Unknown Gulf Coast Bcstg. Co. (6) Initial Decision 6/17/54 Dallas — KDTX (23) 1/15/53-Uhknown KLIF-TV (29) 2/12/53-Unknown ► KRLD-TV (4) CBS; Branham; 414,944 ► WFAA-TV (8) ABC, NBC, DuM; Petry; 414,944 El Paso — KOKE (13) Forjoe; 3/18/54-Unknown ► KROD-TV (4) ABC. CBS. DuM; Branham; 59,106 ► KTSM-TV (9) NBC; Hollingbery; 56,766 Ft. Worth— >■ WBAP-TV (5) ABC, NBC; Free it Peters; 408,000 KFJZ-TV (11) 9/17/54-Unknown Galveston — ► KGUL-TV (11) CBS, DuM; CBS Spot Sla.; 325,000 Harlingent (Brownsville, McAllen, Weslace) — ► KGBT-TV (4) ABC, CBS, DuM; H-R; 44,626 Houston — KNUZ-TV (39) See footnote (d) ► KPRC-TV (2) NBC; Petry; 370,000 KTRK-TV (13) ABC; Blair; 2/23/54-11/20/54 KTVP (23) 1/8/53-Unknown *~ KUHT (»8) 281,500 KXYZ-TV (29) 6/l»/53-Unknown Longviewt — ► KTVE (32) Forjoe; 24,171 Lubbock — ► KCBD-TV (11) ABC, NBC; Raymer; 63,843 +■ KDUB-TV (13) CBS, DuM; Avery-Knodel; 65.000 KFYO-TV (5) Katz; 5/7/53-Unknown Midland — *~ KMID-TV (2) ABC, CBS, NBC; Venard; 38,500 San Angelo — ► KTXL-TV (8) CBS; Melville; 38,598 San Antonio — KALA (35) 3/26/53-Unknown KCOR-TV (41) O'Connell; 5/12/54-11/1/54 ► KENS-TV (5) ABC, CBS, DuM; Katz; 211,32$ ► WOAI-TV (4) NBC; Petry; 215,328 Sweetwatert — KPAR-TV (12) CBS; Avery-Knodel; 8/26/53- Unknown Temple — ► KCEN-TV (6) NBC; Hollingbery; 89,349 Texarkana (also Texarkana, Ark.) — ► KCMC-TV (6) ABC, CBS, DuM; Venard; 86,110' Tylert— KETX (19) See footnote (d) ► KLTV (7) ABC, NBC; Pearson Victoriat— KNAL (19) Best; 3/26/53-Unknewn Wacot — ► KANG-TV (34) ABC, DuM; Pearson; 48,960 KWTX Bcstg. Co. (10) Initial Decision 9/30/54 Weslacot (Brownsville, Harlingen, McAllen)— ► KRGV-TV (5) NBC; Raymer; 44,626 Wichita Falls— ► KFDX-TV (3) ABC, NBC; Raymer; 76,100 ► KWFT-TV (6) CBS, DuM; Blair; 15.300 UTAH Provot — KOVO-TV (11) 12/2/53-Unknown Salt Lake City— *■ KSL-TV (5) CBS, DuM: CBS Spot Sis.; 166,800- *• KTVT (4) NBC; Blair; 166.800 ► KUTV (2) ABC: Hollingbery VERMONT Montpeliert — ► WMVT (3) ABC, CBS, NBC, DuM; Weed; 85,000. VIRGINIA Danvillet — *- WBTM-TV (24) ABC; Gill-Perna; 21^45 Hampton (Norfolk) — ► WVEC-TV (15) NBC; Avery-Knodel; 110,000 Harrisonburg — *• WSVA-TV (3) ABC, CBS, NBC, DuM; Pearson; 93,971 Lynchburg — *~ WLVA-TV (13) ABC, CBS. DuM; Hollingbery; 120.000 Newport News — ► WACH-TV (33) Walker Norfolk— ► WTAR-TV (3) ABC, CBS, DuM; Petry; 339,190 WTOV-TV (27) See footnote (d) ► WVEC-TV (15) See Hampton Petersburgt — WPRG (8) 9/29/54-Unknown Richmond — WOTV (29) 12/2/53-Unknown ► WTVR (6) NBC; Blair; 470,108 Roanoke — ► WSLS-TV (10) ABC, NBC; Avery-Knodel; 276,345 Broadcasting • Telecasting Jls the flavtf 1 goes... so goes the world 27,300 sailors and Marines 8,500 civilian workers having a combined payroll of $5,000,000 per month are based in Charleston • Another reason why we have over 1 00 advertis- ing success stories in our first year of operation. ABC WCSC-TV John M. Rivers, Pres. Free & Peters, Inc. National Representatives Channel 5 CHARLESTON, S.C. Page 128 • November 22, 1954 WASHINGTON Bellinghamt — ► KVOS-TV (12) DuM; Forjoe; 127,653 Pascot — KPKR-TV (19) 11/3/54— Unknown Seattle (Tacoma)— ► KING-TV (5) ABC; Blair; 378,300 ► KOMO-TV (4) NBC; Hollingbery; 378,300 KCTS (*9) 12/23/53- Dec. "54 KCTL (20) 4/7/54-Unknown Spokane — »-KHQ-TV (6) NBC; Katz; 92,310 ► KXLY-TV (4) CBS, DuM; Avery-Knodel; 91,515 >■ KKEM-TV (2) Petry Tacoma (Seattle) — ► KTVW (13) Branham; 378,300 ► KTNT-TV (11) CBS, DuM; Weed; 378,300 Vancouvert — KVAN-TV (21) Boiling; 9/25/53-Unknown Yakima — ► KTMA-TV (29) ABC, CBS, NBC. DuM; Weed; 30,789 WEST VIRGINIA Bluefieldt— WHIS-TV (6) Katz; 10/29/54-Unknown Charleston — ► WCHS-TV (8) CBS, DuM; Branham ► WKNA-TV (49) ABC; Weed; 47,320 Clarksburgt — WBLK-TV (12) Branham; 2/17/54-1/1/55 Fairmontt — ► WJPB-TV (35) ABC, NBC, DuM; Gill-Ferna; 35,200 Huntington — ► WSAZ-TV (3) NBC; Katz; 448,382 WHTN-TV (13) 9/2/54-Spring '55 Oak Hill (Beckley)t— WOAY-TV (4) ABC; Weed; 6/2/54-Dec. '54 Parkersburgt — ► WTAP (15) ABC, DuM; Forjoe; 30,000 Wheeling — WLTV (51) 2/11/53-Unknown ► WTRF-TV (7) ABC. NBC; Hollingbery; 281,811 ► WSTV-TV (9) See Steubenville, Ohio WISCONSIN Eau Claire — ► WEAU-TV (13) ABC, NBC, DuM; Hollingbery: 71,000 Green Bay — ► WBAY-TV (2) ABC, CBS, DuM; Weed; 210,000 WFRV-TV (5) 3/10/54-Unknown ► WMBV-TV (11) See Marinette La Crosset — ► WKBT (8) ABC, CBS, NBC, DuM; Kaymer; 37,500 WTLB (38) 12/16/53-Unknown Madison — ► WHA-TV (*21) ► WKOW-TV (27) CBS; Headley-Reed; 65,000 ► WMTV (33) ABC, NBC, DuM; Boiling; 60,000 Badger Television Co. (3) Initial Decision 7/31/54 Marinettet (Green Bay) — ► WMBV-TV (11) ABC, NBC; Venard; 175,000 Milwaukee — ► WCAN-TV (25) CBS; Rosenman; 408,900 ► WOKY-TV (19) DuM; Boiling; 351,150 ► WTMJ-TV (4) NBC; Harrington, Righter & Parsons; 708,115 ► WTVW (12) ABC, DuM; Petry Neenah — ► WNAM-TV (42) ABC; George Clark Superior* (Duluth. Minn.) — ► WDSM-TV (6) CBS, DuM; Free & Peters; 70,000 ► KDAL-TV (3). See Duluth, Minn. Wausau — ► WSAU-TV (7) CBS; Meeker WYOMING Cheyennet — ► KFBC-TV (5) ABC, CBS, NBC, DuM; Holling- bery; 46,100 ALASKA Anchoraget — ► KFIA (2) ABC, CBS; Weed; 12,000 ► KTVA (11) NBC, DuM; Feltis; 10,000 Fairbanks! — KFIF (2) ABC, CBS; 7/1/53-Unknown HAWAII Honolulut — ► KGMB-TV (9) CBS; Free & Peters; 60,000 ► KONA (11) NBC; NBC Spot Sis; 60,000 ► KULA-TV (4) ABC, DuM; Young; 62,000 PUERTO RICO San Juanf — ► WAPA-TV (4) ABC, NBC, DuM; Caribbean Networks ► WKAQ-TV (2) CBS; Inter- American; 41,000 CANADA Cfllusry Alt ► CHCT-TV' (2) CBC; All-Canada, Weed Edmonton, Alt. — ► CFRN-TV (3) Hamilton, Ont. — ► CHCH-TV (11) CBC. CBS, NBC; All-Canada, Young; 96,500 Kitchener, Ont. — ► CKCO-TV (13) CBC, ABC, CBS, NBC, DuM; Hardy, Weed; 51,533 London, Ont. — ► CFPL-TV (10) CBC, CBS, NBC; All-Canada, Weed; 80,627 Montreal, Que. — >■ CBFT (2) CBC French; CBC; 221,216 ► CBMT (6) CBC; CBC; 221,216 Ottawa. Ont. — ► CBOT (4) CBC; CBC; 38,500 Port Arthur, Ont. — ► CFPA-TV (2) CBC; All-Canada, Weed Quebec City, Que. — ► CFCM-TV (4) CBC; Hardy; 6,000 estimate Regina, Sask.t — ► CKCK-TV (2) CBC; All-Canada, Weed; 3,000 St. John, N. B.t— ► CHSJ-TV (4) CBC; All-Canada; 10,000 Sudbury, Ont.t — ► CKSO-TV (5) CBC, ABC, CBS, NBC; All- Canada, Weed; 11,249 Toronto, Ont.— ► CBLT (9) CBC, ABC. CBS, NBC, DuM; CBC; 280.000 Vancouver, B. C.t — ► CBUT (2) CBC: CBC: 30,000 Windsor, Ont. (Detroit, Mich.) — ► CKLW-TV (9) CBC, DuM; Young Winnipeg, Man.t — ► CBWT (4) CBC; CBC; 5,000 MEXICO Juarezt (El Paso, Tex.) — ► XEJ-TV (5) National Time Sales; 43,650 Tijuanaf (San Diego) — ► XETV (6) Weed; 260,550 UPCOMING Nov. 22: Tennessee Assn. of Broadcasters, Patten Hotel, Chattanooga. Nov. 22-24: Eastern Council, American Assn. of Advertising Agencies, Roosevelt Hotel, New York. Nov. 28: Communion breakfast, Catholic Aposto- late — Radio, Television & Advertising, Waldorf- Astoria, New York. Nov 29: NARTB Am Radio Committee, May- flower Hotel, Washington, D. C. Nov. 30: NARTB Fm Radio Committee, May- flower Hotel, Washington, D. C. Nov. 30: Tv Film Directors Assn., New England Chapter, Statler Hotel, Boston. Dec. 3: Board of Governors, Canadian Broadcast- ing Corp., Toronto. SEE How II Covers Green Bay Packerland Here's where WMBV's mail came from during its first three weeks of telecasting. Most of this mail enclosed money for recipes and household needs of- fered on WMBV's afternoon Home Show and in late evening offers. For Attractively Low Rates and Unduplicated Coverage See VENARD. RINTOUL & McCONNELL, INC. New York - Chicago - Los Angeles - San Francisco Boston WMBV-TV Radio-Television Park, Marinette, Wis. Green Bay Phone HEmlock 5-9389 Milwaukee Phone WOodruff 4-3587 Broadcasting Telecasting November 22, 1954 • Page 129 editorials Competition: Color Added TN THE stiffening inter-media competition which will be the A inevitable corollary of color television development, television will have to brace itself for a fight. As we commented here last week, tv is beginning to do that through the organization of Television Advertising Bureau. But radio, too, may expect new attacks in the period ahead. As television, with its added dimension of color, begins to eat into budgets that newspapers, magazines and other visual media have monopolized, these other media are going to look in all corners for new advertising money. In one corner they will find radio. Hence the action taken last week to beef up the Broadcast Ad- vertising Bureau may be viewed with particular gratification. BAB, or rather the Radio Advertising Bureau as it will be called after Jan. 1, should be in good trim to join battle on behalf of radio. In a sense, of course, TvB and BAB will be themselves com- petitive. But they will find their principal antagonists among the other media. Color tv will introduce far more difficulties for newspaper and magazine space salesmen than it will for radio men, for color will be particularly useful to users of the visual media. It is in the ensuing effort of these visual media to capture new accounts as a replacement for business lost to color tv that radio is bound to feel some shocks. These shocks will be survived only if radio is buttressed by a strong promotion program. In its relatively few years of existence, BAB has had a double job on its hands — not only to sell radio to advertisers but also to sell BAB to broadcasters. Of the two jobs, BAB has done the second better, and it was necessary that it should. It can now be said that BAB has enlisted a strong and growing membership. With the substantial dues that are now assured, it will be able to con- centrate more attention on its other job — selling radio to advertisers. For the good of both air media, a strong TvB and a strong RAB will be essential. #NAB# — In Name Only THERE'S a new "NAB" in the broadcasters' lexicon — the Na- tional Audience Board. The first chapter was activated in Los Angeles a fortnight ago with the purpose of "maintaining high standards in tv programming" but with an ear toward radio, too. Because of past experience with pressure groups and do-gooder projects they always have been suspect with us. Most have been paper outfits seeking public contributions. The prime mover of "NAB" is Peter Goelet, former owner of WGNY Newburgh, N. Y., identified with one of the country's most prominent banking families. He is well-known in broad- casting and amateur radio circles. He has been a free-enterpriser, who abhors censorship or government interference with business. The NAB project contemplates formation of chapters in major cities. It extends the hand of cooperation to broadcasters. Mr. Goelet disclaims "big stick" aspirations. He wants to get at the "wilfull minority" through public opinion. We're still from Missouri, even though the project appears to have points to commend it. It will bear watching. Without the cooperation of broadcasters and advertisers, NAB will go the way of all reformer flesh — as another misguided pressure outfit. Taking the Starch Out of AN PA MR. ALLEN B. SIKES regards cost-per-thousand as a "mean- ingless" yardstick. This is scarcely news of stop-the-press type, a term of which Mr. Sikes undoubtedly will approve. Mr. Sikes is field director of the Bureau of Advertising, American Newspaper Publishers Assn., and everybody knows where the lowest cost-per-thousand can be found. We suspect Mr. Sikes is galled by the broadcast media's con- tinuous, and rightful, emphasis on their lower costs-per-thousand. He took to the rostrum of the Advertising Club of New Haven a few days ago to let fly at comparisons made on this basis [B«T, Nov. 15]. It was a speech which we should like to complete. Mr. Sikes cites a television program which he says is generally popular throughout the country and reaches 40% of the tv homes in Cincinnati and 7% in Dallas-Ft. Worth. He figures this might Page 130 • November 22, 1954 Drawn for BROADCASTING • TELECASTING by Sid Hix "Fosslip. let's have a little less consumption of beer and wine before and after the commercials, too!" be a good buy for a brewer but a waste of money for "the guy selling chili con carne, which is highly popular in the Southwest." We venture the chili con carne vendor would find it profitable too, if he is interested in increasing his market. There must be some- body in Cincinnati who would develop a taste for chili — and we venture the cost-per-thousand would work out favorably. Mr. Sikes makes a point that print advertising is read because people are interested in the product advertised, but that radio-tv audiences tune in for the programs, not the commercials. In the latter we think he is correct and that this is the surest way of getting the commercial across— and of reaching people who didn't realize they were interested in a product as well as those who are. And can't print advertising readership also be classified as "inci- dental"? Can't whole magazines be read without an advertisement getting attention? Mr. Sikes also cites the Daniel Starch research organization's findings that the average tv commercial is seen — we think Mr. Sikes meant "is recalled" — by 41% of the program viewers. Mr. Sikes should update his own research. More recent Starch figures hike that 41 to approximately 60. McConnaughey Block BAPTISM of George C. McConnaughey before the Senate Interstate Commerce Committee on his confirmation as a member and chairman of the FCC was nothing to write home about. But it's evident that Democratic members expected him to become expert on all things involving FCC policy in the short month he had served. Mr. McConnaughey was the innocent victim of partisan by-play. The Democrats had decided to block confirmation of all "contro- versial" Eisenhower appointments at this special McCarthy censure session, anticipating control of the Senate next January. Mr. McConnaughey's record as an administrator, both in Ohio as chairman of its Public Utilities Commission, and for nearly a year as chairman of the Renegotiation Board in Washington, was good. His expressed philosophy of regulation in the broadcast field has been forthright — he's for a minimum of government inter- ference. Because Mr. McConnaughey didn't seem to know all the an- swers on uhf, intermixture of uhf and vhf in the same markets, and subscription tv, he may be in for some rather rigorous exami- nation at the next session. His nomination must be resubmitted. But, even after three months, he could not conceivably know all the answers in so highly complex a field as telecommunications. It was for this reason that we urged the Administration to retain the then status quo on the chairmanship and allow the new appointee to familiarize himself with problems and procedures, "rotating" the chairmanship perhaps after a year of indoctrination. Broadcasting • Telecasting . . . on WWJ, of course! Everybody benefits from WWJ's emphasis on comprehensive 15 -minute newscasts, strategically scheduled throughout the day. Listeners hear more news. WW J gets more audience. You reach more people, sell more goods. Best-equipped in Detroit for this kind of job, WWJ features the town's top radio reporters, backed by lead- ing wire services and The Detroit News, Michigan's largest daily news- paper. Complete 15-minute newscasts — telling all the worthwhile news — is further evidence that WWJ is, as always, Detroit's leader in building and broadcasting programs of solid substance and listener loyalty. A limited number of newscasts are available for complete sponsorship or participation. Affiliate AM-950 KILOCYCLES— 5000 WATTS Associate Television Station WWJ-TV FM— CHANNEL 246-97.1 MEGACYCLES WORLD'S FIRST RADIO STATION • OWNED AND OPERATED BY THE DETROIT NEWS • NATIONAL REPRESENTATIVES: THE GEORGE P. HOLLINGBERY CO. ON THE AIR FROM 7A.M. TO 1A.M basic CBS shows top ABC shows ifi ST. LOUIS7 FAVORITE PERSONALITIES ED WILSON 4:15-5:00 P. M. TOM DAILEY 12:30 - 1:00 P. M. GIL NEWSOME 5:00-5:30 P. M. UNBEATABLE ENTERTAINMENT AND 00m INgS Ate FOR YOU 4 A 1,56 0,000 POPULATION 1 00,000 WATTS -OVER 650,00 0 RECEIVERS Represented Nationally by THE KATZ AGENCY, INC. NOVEMBER 29, 1954 BROAD 35c PER COPY STING TELECASTING -TV Offers Tie-Up Smaller Stations Page 31 lio, Tv Highlight istern 4A Meet Page 33 ,000-Ft. Tower »striction Sought Page 80 liam Ryan to Head ility Radio Group Page 86 iTURE SECTION begins on Page 39 r year E NEWSWEEKLY RADIO AND Edward Petry & Co., Inc The ■ PRAIRIE ■FARMER ■ STATION Each Christmas Season for nineteen years, generous listeners have contributed to the WXS Christmas Neighbors Club— to pro- vide wheel chairs, inhalators, orthopedic walkers, and other equipment, to hospi- tals and like institutions. To date, more than $408,356 has been contributed. Such help to their less fortunate neigh- bors is but one example of how WLS and its listening families work together. It's made possible by the confidence listeners have in WLS— the result of continuous, de- pendable devotion by WLS to the interests of the individual, the family, and the com- munities in the midwest. 533 HOSPITAL BEDS CHICAGO 7 890 KILOCYCLES • CLEAR CHANNEL 50,000 WATTS • ABC NETWORK • REPRESENTED BY JOHN BLAIR & CO. Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and July by Broadcasting Publications Inc 17Ti DeSales St., N.W., Washington 6, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March i' 1879 \ COVERAGE and COLOR CHANNEL 8 MIGHTY MARKET PLACE 316,000 WATTS STEINMAN STATION Represented by MEEKER TV, Inc. YORK HANOVER GETTYSBURG CHAMBERSBURG WAYNESBORO FREDERICK WESTMINSTER HARRISBURG LEBANON CARLISLE SUNBURY LEWISTOWN LOCK HAVEN HAGERSTOWN READING POTTSVILLE HAZLETON SHAMOKIN BLOOMSBURG LEWISBURG MARTINSBURG Clair McCollough, Pres. New York • Chicago ■ Los Angeles ■ San Francisco Page 4 • November 29 1954 Broadcasting • Telecasting closed circuit: NEW CBS DEAL • There's no sign of usual fierce network competition in new CBS Television Extended Market Plan, making tv affiliations available to small markets (story page 31). Instead of en- gaging in rate war, CBS has not solicited NBC-TV primary stations. Entire pur- pose, according to CBS-TV officials, is to help small-market stations by making them more attractive to advertisers. B»T CBS TELEVISION will soon complete analysis of all its affiliates carrying less than five hours network business per week. These stations will benefit from EMP be- cause regular affiliation requires station to give five hours before getting paid whereas payments start with first program under EMP. About score of present affiliates will soon be sent letter offering benefits of EMP, with another group of CPs, which had indicated interest in affiliation, to be next on list. B»T SURE CONVERSION • Storer Broadcast- ing Co., first to reach new multiple owner- ship quota with its proposed acquisition of WFTL-TV Fort Lauderdale and CP of WMIE-TV Miami [B»T, Nov. 22], re- portedly is contemplating plan for made- to-order uhf circulation in Greater Miami market. Upon transfer of properties, pur- chased for aggregate of $335,510, Storer would convert all vhf receivers in Miami area for uhf reception at own expense, capitalizing item and writing it off as part of overall cost. B»T EXAMINATION of application filed by CBS with FCC for purchase of WSTV-TV Steubenville for $3 million and move of channel location reveals that transmitter site would be only 3V2 miles north of center of Pittsburgh. Coordinates show location is about % mile from tower of WDTV(TV), DuMont-owned station. Stu- dios, however, would be maintained in Steubenville as well as Pittsburgh. B«T ANOTHER TRY • Effort may be made this week by Senate Majority Leader Knowland to procure confirmation of George C. McConnaughey as member and chairman of FCC. It's understood he will contend agreement with Democrats during McCarthy censure session was to abandon consideration of "controversial" confirma- tions and that McConnaughey appointment is not in that category. B«T NORMAN GITTLESON, manager of WIAR-TV Providence, which has enjoyed phenomenal success since its founding in 1949, has resigned effective at yearend. Understood Doty Sinclair, identified with licensee Outlet Co., will move into an executive spot. Mr. Gittleson shortly ex- pected to announce new connection and Outlet Co. appointment of new manager — probably established tv broadcaster. B«T HOOVER STUDY • Hoover Commission for streamlining governmental agencies presumably isn't too much concerned about regulatory bodies such as FCC. So far there's been no revival of proposals of other years that communications and trans- portation be lumped into Cabinet rank post or that they be made bureaus of Dept. of Commerce. Commission is, however, studying proposal, which some FCC mem- bers advocate, to kill or amend Section 309c of Communications Act. That pro- vides for practically unlimited protests on grounds of economic injury or signal in- terference and is considered delaying factor as now written. B«T IN HIS TWO month FCC tenure, Chmn. McConnaughey has formulated certain def- inite views. He feels all "hard core" cases should be considered by full seven-man Commission, even if it means holding them over several weeks. Moreover, he is opposed to excessive travelling and speech- making by FCC members because of effect on full attendance. He also is working toward one decision day per week with no "eleventh hour" cases brought in for immediate consideration. B«T WHEELING-DEALING • Westinghouse Broadcasting Co. admittedly is looking for four stations — two v's and two u's — to complete its multiple ownership quota of seven. Pittsburgh, of course, is No. 1, and announcement is expected almost any day on deal to acquire WDTV (TV) there from DuMont. This would mean Westing- house withdrawal from ch. 1 1 competition against two adversaries (WWSW, WJAS). B«T MEANWHILE, it was assumed that if and when Westinghouse withdraws from ch. 11 race, WWSW and WJAS, remaining applicants, would enter conversations re- garding merger. WJAS last week said that to date there had been no merger talk. B«T 'LUCY' RE-RUNS • There's interesting Madison Avenue speculation on precedent whereby / Love Lucy becomes second-run feature on CBS-TV under Lehn & Fink sponsorship. Repeated shows will be run Sundays at 6 p.m. under 39-week contract with renewal options. Lucy has been han- dled at Biow Co. for Philip Morris by C. Terrence Clyne, senior vice president, who Jan. 1 moves to McCann-Erickson with $7 million Bulova account. McCann-Erickson WEEK IN BRIEF and INDEX See page 10 is agency for Lehn & Fink. Budget for Lucy repeat understood to run more than $3 million for time and talent (see story page 62). B«T GREATER ACTIVITY than usual being manifested in yearend station representa- tion shifts, both radio and tv. Jockeying for position has always been yearend order, but this year there are more per- sonal solicitations than at any time in last decade, with head men making presenta- tions to stations. QUICK TRIP • FCC Comr. Rosel Hyde, who has been in Mexico City since Nov. 4 as chairman of U. S. delegation in con- versations with Mexico on broadcast allo- cations, returns to Washington tomorrow (Nov. 30) to attend FCC sessions. Ac- cumulation of unsettled policy matters be- fore FCC is believed responsible for quick return trip. He will resume Mexican as- signment next week. B«T STANDARD BRANDS Inc. (Chase and Sanborn coffee), New York, through Compton Adv., New York, preparing an- nual 52-week radio-tv spot announcement campaign, to start early in January. Ap- proximately 75 television and 20 radio stations will be used. B«T ELECTION PARADOX • Harry Plotkin, minority (Democratic) counsel of Senate Bricker Investigating Committee, finds him- self in unique status. While he's minority counsel, he will write "majority" report on proposed inquiry into network licensing and related matters to be presented to next Congress. Since committee then will be organized by Democrats, his minority re- port becomes majority. What will he rec- ommend? There's reason to believe he doubts necessity of full investigation at Congressional level; feels job belongs to FCC at this stage. B»T BROADCASTERS who wonder what might happen to their electronic apparatus in case of atomic attack will have their ques- tions answered in Nevada atomic tests this winter. Under civil defense auspices, Ra- dio-Electronics-Tv Mfrs. Assn. is sponsor- ing placement of equipment and compo- nents around "see-the-blast" area to find out how gear stands up under impact of shock, heat and radioactivity. B«T LIGHTED LINES • Sounds like the Army (but with a twist): Ad hoc committee looking into methods of improving light- ing and marking of tall tv towers has en- gaged camouflage expert to study feasibility of painting guy wires with phosphorescent paint (so they glow in dark). Broadcasting • Telecasting November 29, 1954 • Page 5 "AY ay down, yonder in New Orleans" was an appropriate song for the situation inherited by WTIX's new management a little over a year ago. Eleventh among eleven radio stations, WTIX had no place to go but up. But how fast is up? How long since you've checked 1.1 10 New Orleans radio picture? That long? Talk to Adam J. Young, Jr., national representative, or call WTIX General Manager, Fred Berthelson. til Ti . THE NEW Wtix | NEW ORLEANS 16, LA. | CONTINENT BROADCASTING COMPANY 444- President: Todd Storz KOWH, Omaha WHB, Kansas City WTIX, New Orleans Represented by Represented bv Represented by H-R Reps., Inc. John Blair & Co. Adam J. Young, Jr. Page 6 • November 29, 1954 Broadcasting Telecasting at deadline Tv Dominated by Women Dialers, Pulse Study Shows FEW "man - dominated" programs among "America's Dialing Millions" exist in tv, ac- cording to Dr. Sydney Roslow, director of Pulse Inc., who reported on new Pulse survey which gathered audience composition data from 64 markets in country. More than quarter- million persons interviewed in 1 17,000 homes national sample. Thus, Dr. Roslow declared, tv is being built by "qualitative appeal." He pointed to two similar detective shows on same network with one delivering only one-tenth of single point rating more than the other — but, he said, "One delivers a bonus of almost one-third more men than the other. Obviously in this case the program delivering the far larger total audience is the better buy." Women outnumber men in twirling receiver dial for every tv program, except for late, night- time news and sports programs, Dr. Roslow re- ported his findings indicated. "A small audi- ence program directed to women for a product women buy for the whole family repeatedly does a whale of a sales job. Prestige rivalry for the biggest does not necessarily mean the best," Dr. Roslow said. Dr. Roslow said Friday that Pulse's special study on cumulative audience as part of its monthly U. S. tv report should pinpoint further danger to tv as medium because of search by certain advertisers for "bigger and bigger rat- ings in individual markets." Special report included "too often neglected" rural segment, which regularly comprises 27% of Pulse's U. S. sample, Dr. Roslow explained, saying data accumulated indicated that, "within the frame of the same program type, there are sufficient variations in audience appeal to cause a considerable swing in attention." AFL Moves News Series To 175 ABC Radio Outlets AMERICAN Federation of Labor moving its quarter-hour across-the-board news commen- tary program to ABC Radio effective first of year, after more than four years on Mutual, and will expand station lineup from 150-plus to 175. Two-year contract represents just under $1.2 million in annual billings. Potential com- mentators have been screened down to three, with Edward P. Morgan, now of CBS, under- stood to be top runner for assignment, which has been handled by AFL staff member Harry Flannery since departure of Frank Edwards in policy dispute last summer [B*T, Aug. 16]. (Mr. Morgan, it was learned late Friday, has resigned as director of news, effective Dec. 3.) Time period unchanged: Mon.-Fri., 10-10:15 p.m. (EST). Negotiations included M. S. Novik, consultant to AFL, and ABC's Presi- dent Robert E. Kintner and Thomas Velotta, vice president and administrative officer, news, special events, sports, and public affairs dept. TvB on Madison Avenue TELEVISION Bureau of Advertising has signed long-term lease for offices at 444 Madison Ave., in heart of New York's ad- vertising district. Occupancy set for Dec. 1. 18 NEW CHURCHES EIGHTEEN new churches in West Ger- many along Iron Curtain will be com- pleted by Christmas as part of "Wooden Church Crusade," headed by Fulton Lewis jr., MBS commentator. Crusade calls for erection of 49 churches — one for each state in the-U. S. and District of Columbia — as symbol of freedom in shadow of communist -controlled Ger- many. Nearly $600,000 has been con- tributed by Mr. Lewis' listeners. Esti- mated $1,200,000 ultimately will be spent. Kaufman Explains Position Of Guild in Net Situation GUILD FILMS Co., which has been negotiat- ing with DuMont Tv Network on possible pro- gram-production arrangements [B»T, Nov. 22], said Friday that "within the concepts" of its cooperative production-distribution relationship with Vitapix Corp., it "is not interested in ac- quiring a network." President Reub Kaufman described this as "obvious" in statement, saying, "Guild Films is not in the business of buying, selling or operat- ing stations. Its functions are to produce and distribute programs and to service the users of the programs. Under its arrangements with Vitapix Corp., Guild Films is making available its programs on a national spot basis in de- sirable time periods over facilities of Vitapix stations." Statement did not refer to reports that Guild- DuMont negotiations may lead to Guild's ac- quisition of DuMont productions and produc- tion facilities as well as more immediate objec- tive of aligning DuMont's owned stations — WABD (TV) New York, WTTG (TV) Wash- ington, WDTV (TV) Pittsburgh — with Vitapix group. Shell Oil Appoints K&E SHELL OIL Co., New York, appoints Kenyon & Eckhardt, N. Y., to handle advertising effec- tive Jan. 1. J. Walter Thompson Co., N. Y., will continue to service product advertising of Shell oil while Kenyon & Eckhardt will continue to do product advertising of Quaker State Oil Refining Corp. AFTER BROILERS MAIL and phone calls swamped NBC- TV after single announcement, made 10 minutes past midnight (EST) on Steve Allen's Tonight (11:30 p.m.-l a.m.). Show Nov. 19 offered to select five send- ers of postcards as winners of Broil- Quick Super Chef Rotisseries (Agency, Hicks & Greist). NBC-TV says it count- ed 98,154 mail pieces in three days after announcement, with mail still coming in. Winners will be picked on Tonight pro- gram this Friday. • BUSINESS BRIEFLY TOBACCO MUSIC • Riggio Tobacco Corp., N. Y., started sponsorship last Wednesday of 5 Vi -hour-long Music Through the Night, sym- phonic program over WRCA New York (Mon.- Fri., 12:30-6 a.m.). Agency: L. H. Hartman Co., N. Y, CARLING'S MAY BUY • Brewing Corp. of America - (Carting's ale), Cleveland, consid- ering five-, 10- and 15-minute evening segments in radio in its distribution markets for sponsor- ship to start Dec. 1 and run through 1955. Benton & Bowles, New York, is agency. BREEZE PROJECT • Lever Brothers (Breeze), New York, contempating radio spot announce- ment campaign in number of smaller markets for 10 days effective Jan. 12. BBDO, New York, will be placing schedule. Q-TIPS LOOKING • Q-Tips (sterilized swabs), New York, through Lawrence C. Gumbinner Adv., New York, considering sponsorship of radio network show plus spot announcement campaign to be launched after first of year. NABISCO KID SHOW • National Biscuit Co. (Nabisco), New York, through McCann-Erick- son, New York, to sponsor half-hour tv chil- dren's show, Sky King, on about 28 stations, effective Jan. 1. NBC-TV SIGNS KRAFT • Kraft Foods Co., Chicago, through J. Walter Thompson Co., New York and Chicago, which has been shop- ping for tv network to place its newly-bought Spaceman, has just signed with NBC-TV for Saturday afternoon period. BROMO-SELTZER SIGNS • Emerson Drug Co., Baltimore (Bromo-Seltzer), through Len- nen & Newell, N. Y., has signed for alternate- week sponsorship of Chance of a Lifetime over DuMont (Fri., 10-10:30 p.m. EST) starting Dec. 10. Lentheric Inc., N. Y., through Cun- ningham & Walsh, N. Y., has renewed as alter- nate sponsor starting Dec. 17. OLSON RUG ON 'CLUB' • Olson Rug Co., Chicago, to sponsor 9-9:15 a.m. Monday seg- ment of ABC Radio's Breakfast Club effective Jan. 10 for 13 weeks. Agency: Presba, Fellers & Presba, Chicago. BAKERY SYMPHONY • Tasty Baking Co. (regional bakery), Philadelphia, to sponsor hour-long telecast of Eugene Ormandy and Philadelphia Symphony Orchestra on five sta- tions Dec. 16, 8-9 p.m. Program will be originated by WFIL-TV Philadelphia and also seen live on WAAM (TV) Baltimore, WATV (TV) Newark, WILK-TV Wilkes-Barre and WGAL-TV Lancaster. Agency: N. W. Ayer & Son, Philadelphia. 'JURY' GETS SPONSOR • Pharmaceutical Inc., Newark, N. J. (Geritol, Geritol Junior, Serutan), to sponsor Juvenile Jury, Sun., 4- 4:30 p.m. (EST) on NBC-TV, effective Jan. 9. Agency: Edward Kletter Assoc., N. Y. ROCKWOOD ON 'CLUB' • Rockwood & Co., Brooklyn (candy), signs to sponsor Wednesday and Friday 9-9:15 a.m. segments of ABC's Breakfast Club on 311 radio stations effective Jan. 12. Agency: Paris & Peart, N. Y. Broadcasting • Telecasting November 29, 1954 • Page 7 ill Get into every nook and corner of this rich midwest industrial area with your sales message! You'll get results on WJBK-TV DETROIT We make a business of clearing away selling problems with all the power of our top CBS and local TV programs, commanding Channel 2 dial position, 1 ,057 foot tower and 100,000 watt power at deadline Opposition Filed to Change In Power-Height Limits HEAVY influx of opposition to any change in present Zone 1 tv power-height limitations filed at FCC Friday, deadline for comments (see earlier story on page 80). Only two favor- ing proposal were WBEN-TV Buffalo and WSAZ-TV Huntington, W. Va. These were two stations whose petitions sparked proposal to permit 2,000-ft. towers in densely populated Northeast and North Central states. Present maximum tower height, without power penalty, is 1,000 ft. ahove average terrain. Both WBEN-TV and WSAZ-TV suggested that if FCC cannot see way to abolishing limi- tation, it revise rule to permit relaxation on antenna height ceilings in special cases. Each claimed its situation was special. Oppositions were most strongly entered by uhf stations which are permitted to have 2,000- ft. towers. However, many vhf stations ob- jected on grounds of unsettling interference. Also opposing change were Civil Aeronautics Administration and Air Transport Assn. Those filing at deadline were: WTVR (TV) Richmond, Va.; WLBC-TV Mun- cie, Ind.; WKJG-TV Fort Wayne, Ind.; WKST- TV New Castle, Pa.; WMTW (TV) Poland Spring, Me. (Mt. Washington); WJIM-TV Lansing, Mich.; WVET-TV Rochester, N. Y.; WBRE-TV and WILK-TV Wilkes-Bar re, Pa.; WKNB-TV New Britain, Conn.; WTMJ-TV Milwaukee; WSBT-TV South Bend, Ind.; WNHC-TV New Haven, Conn.; WSEE (TV) Erie, Pa.; WTVP (TV) Decatur, 111.; WFIE (TV) Evansville, Ind.; WTHI-TV Terre Haute, Ind.; John H. Mul- laney, consulting engineer; WOR-TV New York; WKNA-TV Charleston, W. Va.; WCAU- TV Philadelphia, Pa.; WFIL-TV Philadelphia, Pa.; WWJ-TV Detroit; WGR-TV Buffalo, N. Y.; WMGT (TV) Adams, Mass.; WNOW-TV York, Pa.; WNAM-TV Neenah, Wis.; WICS (TV) Springfield, 111.; WCMB-TV Harrisburg, Pa.; WWOR-TV Worcester, Mass.; WICC-TV Bridge- port, Conn.; WWLP (TV) Springfield, Mass.; WENS (TV) Pittsburgh, Pa.; WFAM-TV La- fayette, Ind.; WJAC-TV Johnstown, Pa.; WSJV (TV) Elkhart, Did.; WKNY-TV Kingston, N. Y.; WGAL-TV Lancaster and WLEV (TV) Beth- lehem, Pa.; WDEL-TV Wilmington, Del.; WFBG-TV Altoona, Pa.; General Electric Co.; WAVE-TV Louisville, Ky.; WTRI (TV) Albany, N. Y.; WTRF-TV Wheeling, W. Va. Five New Radio Stations Authorized by FCC FIVE new radio stations and improved assign- ments for three existing outlets granted by FCC Friday. New permits: Morehead, Ky. — Morehead Bcstg. Co. (% W. S. Sample) granted 1 kw daytime on 1330 kc. Laurel, Miss. — Rev. Carroll F. and Dr. D. N. Jackson d/b as American Southern Broadcasters granted 1 kw daytime on 1430 kc. Reno, Nev. — Magowan, Jones & Harford granted 205 w full- time on 1450 kc. Part owner is Thompson Ma- gowan, manager, KBMI Henderson, Nev. The Dalles, Ore. — Radio Mid-Columbia Inc. (% C. J. Stuart, 2nd & Liberty Sts.) granted 1 kw daytime on 1300 kc. Wellsboro, Pa.— Farm & Home Bcstg. Co. (% John Fay, WFRM Coudersport, Pa.) granted 250 w daytime on 1570 kc. KWIE Kennewick, Wash., granted change on 610 kc from 1 kw unlimited, directional night, to 5 kw fulltime, directionals day and night. WHIL Medford, Mass., granted switch on 1430 kc day- time from 500 w to 1 kw. WMLT Dublin, Ga., granted change from 250 w fulltime on 1340 kc to 1 kw daytime on 1330 kc. KHJ Strike Settled NORMAL operation of KHJ-AM-FM-TV Hollywood resumed Friday morning with settle- ment of week-long strike of IBEW Local 45, Broadcast-Tv Recording Engineers, against sta- tion [B«T, Nov. 22], both union and Don Lee Broadcasting System, station owner-operators, jointly announced. Broadcasting • Telecasting NBC VETERANS WATCHES and certificates signed by Sylvester L. Weaver Jr., president of NBC, will be presented to 33 network employes when they join NBC 25-Year Club Dec. 2 at party to be held at Hotel Roosevelt, New York. New members will be welcomed into club by Mr. Weaver and Robert W. Sarnoff, execu- tive vice president of NBC. Broadcast Bureau Favors WGBF Evansville Tv Grant FCC BROADCAST BUREAU said Friday hearing examine*- put too much weight on di- versification issue in Evansville ch. 7 hearing when he recommended grant to non-broad- casters Evansville Television Inc. and proposed denial of WEOA Evansville (owned by WFBM Indianapolis-Bitner group) and WGBF Evans- ville. Other considerations, which outweighed di- versification issue, Broadcast Bureau said, were (1) local residence and community activities of stockholders, (2) records of performance of existing licensees. It also held that past per- formance of Evansville Television's Rex Schepp, former majority owner of KPHO-AM-TV Phoenix, Ariz., should have disqualified him. Taking these into consideration, grant should have gone to WGBF, Bureau held. Exceptions also filed by WEOA and WGBF, as well as by Evansville Television Inc. Legality of Televised Bingo May Go to Illinois Courts CONSTITUTIONALITY of televised version of bingo games may go to Illinois courts as result of state attorney general's ruling handed down in Springfield. Atty. Gen. Castle, in response to inquiry from State Atty. George P. Coutrakon of Sangamon County, ruled that Tv-Banko is lottery violating Illinois law. Mr. Coutrakon said he would take action to halt game in present form. Inquiry centered around tv game aired on WICS (TV) Springfield and in other Illinois and Wisconsin markets. Property is owned by Stanley Levy and William Laven, and sponsored in Springfield by Eisner Food Chain. Banko also is on at least five other stations, including WTVO (TV) Rockford, 111., where it bowed under Piggly-Wiggly chain sponsorship. WICS officials scheduled weekend meeting to discuss decision. Station aired game once and post- poned second showing Wednesday after ruling. UPCOMING Nov. 29: NARTB Am Radio Committee, Mayflower Hotel, Washington, D. C. Nov. 30: NARTB Fm Radio Committee, Mayflower Hotel, Washington, D. C. Nov. 30: Tv Film Directors Assn., New England Chapter, Statler Hotel, Bos- ton. For other Upcomings see page 727 PEOPLE PATRICIA YOUNG, promotion department, WCAU Philadelphia, to WMGM New York, as sales promotion manager. JERRY McCAU- LEY, account executive and producer-director, WINS New York; BOB BURKE, formerly with Grey Adv. and Cunningham & Walsh, and LESTER LOEB, previously with Worth Assoc., to WMGM as account executives. SYLVESTER L. WEAVER JR., NBC presi- dent, will discuss new formats in tv advertising before Advertising Club of San Francisco Wednesday. BEN S. LATIN, vice president, Cecil & Pres- brey, N. Y., to Grey Adv., N. Y., as account executive in agency's drug division. LOUIS M. PARK, formerly executive assist- ant to vice president for sales, Admiral Corp., appointed coordinator of sales, advertising and management for tv-radio operations of Ray- theon Mfg. Co. He will serve as executive assistant to D. O. Klein, assistant vice president and marketing manager. PAUL G. O'FRIEL promoted to director of labor relations for broadcasting division of Du- Mont Television Network. Promotion repre- sents expansion of scope of activities performed by Mr. O'Friel, who joined Allen B. DuMont Labs in September 1953 to handle all wage negotiations and problems affecting labor. JACK COSTELLO, NBC senior announcer, to Havana as U. S. guest representative at Inter- American Announcers Congress Dec. 1-5. Agency Appoints Three NEEDHAM, LOUIS & BRORBY, Chicago, an- nounces appointment of three to its staff. Ray- mond Pierobon, formerly with N. W. Ayer & Son, Chicago, joins as assistant account exec- utive; Edmund W. I. Faison, Air Force research psychologist, joins research department, and Bruce McLean, formerly advertising manager, Yardley of London (Canada) Ltd., joins ac- count staff of N L & B Canadian subsidiary in Toronto, where he will assist on agency's major acounts. FCC Asks to Quiz Prisoners REQUEST of FCC Broadcast Bureau to take depositions of two top Communists now in jail will be heard Tuesday in oral argument before Examiner Herbert Sharfman, presiding in license renewal hearing involving Edward Lamb's WICU (TV) Erie, Pa. Bureau wants to question Gus Hall Dec. 6 at Leavenworth (Kan.) penitentiary and lacob Statchel Dec. 8 at Danbury (Conn.) prison, according to notice filed Friday, and promptly opposed same day by counsel for Mr. Lamb (early story page 82). Lamb brief noted indictments still are outstanding against pair and there is no assur- ance they won't plead Fifth Amendment. Clean Bill for World Wide VIRTUAL clean bill of health given Walter Lemmon's World Wide Broadcasting Co. by FCC Friday in opinion and order granting permits to extend operations of international broadcast stations WRUL-1 through 5 Scitu- ate, Mass. Grants subject to final determina- tion in proposed rules on international broad- casting. Lemmon stations were ordered to hearing in 1949 to inquire into program, sponsorship and technical matters, but Fri- day's order found some alleged derelictions of "inconsequential nature." November 29, 1954 • Page 9 the week in brief CBS-TV OFFERS TIE-UP TO SMALLER STATIONS Plan would bring network schedule to lower-circulation tvs 31 RADIO, TV MAKE THEIR PITCH TO THE AAAA Agency organization's eastern conference hears from the media 33 A B.T PICTURE STORY: BACKSTAGE WITH COLOR TV NBC-TV shows the agencymen how 'Macbeth' looks in color 34 AN ELDER STATESMAN LOOKS AT ADVERTISING JWT's James Webb Young answers advertising's critics 39 THE TV COMMERCIAL: EXCERPTS FROM AN ADMAN'S BOOK Some pertinent do's and don'ts, with illustrations 42 A RADIO STATION PROMOTES WITH BEAUTY WGH Newport News finds that beauty contests make money 46 WHAT THE ART DEPARTMENT DOES FOR A TV STATION The program director at WBNS-TV details the subject 50 TENNESSEE ASSN. TOLD TO SEEK STATE LIBEL RELIEF Comr. Bartley says legislation should protect broadcasters 74 AIRSPACE COMMITTEE ASKS 1,000-FT. LIMIT TO TOWERS Restriction would upset tv allocation structure 80 RYAN NAMED EXECUTIVE V.P. FOR QUALITY RADIO GROUP BAB president will head power stations sales organization 86 NBC RADIO TO BE EVOLUTIONIZED, NOT REVOLUTIONIZED Sarnoff says network will be last to abandon present structure 96 departments Advertisers & Agencies 33 At Deadline 7 Awards 93 Closed Circuit 5 Editorial 122 Education 101 Feature Section 39 Film 68 For the Record 106 Government 80 In Public Interest .... 95 In Review 14 International 99 Lead Story 31 Manufacturing 100 Milestones 94 Networks 96 On All Accounts ... 26 Open Mike 18 Our Respects 22 Personnel Relations . 98 Programs & Promotion 102 Program Services ... 98 Stations 86 Trade Associations . 74 coming in b»t THE BIGGEST CUSTOMERS OF RADIO-TV Annual survey of leading agencies and their billings Page 10 • November 29, 1954 Dec. 20 issue Maury Long Vice President Broadcasting Publications Inc. Sol Taishoff President H. H. Tash Secretary . T. Taishoff Treasurer ROADCAST.HC HftASTI THE NEWSWEEKLY OF RADIO AND TELEVISION Published Every Monday by Broadcasting Publications Inc. Executive and Publication Headquarters Broadcasting • Telecasting Bldg. 1735 DeSales St., N.W., Washington 6, D. C. Telephone: MEtropolitan 8-1022 EDITOR & PUBLISHER Sol Taishoff MANAGING EDITOR Edwin H. James SENIOR EDITORS Rufus Crater (New York), J. Frank Beatty, Bruce Robertson NEWS EDITOR Fred Fitzgerald SPECIAL PROJECTS EDITOR David Glickman ASSOCIATE EDITORS Earl B. Abrams, Lawrence Christopher ASSISTANT NEWS EDITOR: Don West ASSISTANT EDITOR: Harold Hopkins STAFF WRITERS: Ray Ahearn, Jonah Gitlitz, Louis Rosen- man, Peter Pence. EDITORIAL ASSISTANTS: Kathryn Ann Fisher, Eli Fritz, Joan Sheehan, Audrey Cappella. SECRETARY TO THE PUBLISHER: Gladys L. Hall. BUSINESS VICE PRESIDENT & GENERAL MANAGER Maury Long SALES MANAGER Winfield R. Levi (New York) SOUTHERN SALES MANAGER: Ed Sellers PRODUCTION MANAGER: George L. Dant TRAFFIC MANAGER: Harry Stevens CLASSIFIED ADVERTISING: Wilson D. McCarthy Eleanor Schadi, M. Gwen Moore. AUDITOR-OFFICE MANAGER: Irving C. Miller; ASSIST- ANT AUDITOR: Eunice Weston. ART-LAYOUT: Duane McKenna CIRCULATION & READERS' SERVICE MANAGER John P. Cosgrove Robert Deacon, Frank N. Gentile, Joel H. Johnston, Sharleen Kelly, Jean McConnell, William Phillips. BUREAUS NEW YORK 444 Madison Ave., Zone 22, PLaza 5-8355 Editorial SENIOR EDITOR: Rufus Crater AGENCY EDITOR: Florence Small ASS'T NEW YORK EDITOR: David W. Berlyn NEW YORK FEATURES EDITOR: Patricia Kielty Rocco Famighetti, Selma Gersten, Sa'.ly Cre'.ey. Business SALES MANAGER: Winfield R. Levi SALES SERVICE MANAGER: Eleanor R. Manning EASTERN SALES MANAGER: Kenneth Cowan Dorothy Munster CHICAGO 360 N. Michigan Ave., Zone 1, CEntral 6-4115 MIDWEST NEWS EDITOR: John Osbon MIDWEST SALES MANAGER: Warren W. Middleton Barbara Kolar HOLLYWOOD Taft Bldg., Hollywood & Vine, Zone 28, HOIIywood 3-8181 WESTERN NEWS EDITOR: Leo Kovner TV FILM EDITOR: Marjorie Ann Thomas WrSTERN SALES MANAGER: Wallace H. Engelhardt Toronto: 32 Colin Ave., Hudson 9-2694. James Montagnes. SUBSCRIPTION INFORMATION Annual subscription for 52 weekly issues: $7.00. Annual subscription including BROADCASTING Yearbook (5Jd issue): $9.00, or TELECASTING Yearbook (54th issue): $9.00. Annual subscription to BROADCASTING • TELE- CASTING, including 54 issues: $11.00. Add $1.00 per year for Canadian and foreign postaqe. Regular issues: 35(Z per copy; 53d and 54th issues: $3.00 per copy. ADDRESS CHANGE: Please send requests to Circulation Dept., BROADCASTING • TELECASTING, 1735 DeSales St., N.W., Washington 6, D. C. Give both old and new addresses, including postal zone numbers. Post office will not forward issues. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROAD- CASTING*— The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. *Reg. U. S. Patent Office Copyright 1954 by Broadcasting Publications Inc. Broadcasting * Telecasting BIG POWER BOOST COMING! WJAR-TV CHANNEL 10 PROVIDENCE, RHODE ISLAND National Sales Representatives — WEED TELEVISION A Booster for our Rooster! New 376 kilowattage coming up! Also coming up soon . . . new big brochure with latest coverage map to show what you get in the big 316 kw Channel 10 package! New England's most powerful line-up of live local shows will really dominate the market with stepped up power! Don't miss your copy of our power boost brochure! NBC — Basic ABC DuMont — Supplementary Broadcasting • Telecasting November 29, 1954 • Page 11 A NEW TV SHOW TH A thrilling, new, half-hour musical film series . . featuring America's great all-time singing favorite] EDDY ARNOLD . . . supported by a clever, talentet Musical Notes on EDDY ARNOLD Perhaps no one singer has done more to bridge the gap between Country and Popular music than Eddy Arnold. Since his first Victor release was issued in 1945, not one of his single records has sold less than 250,000 copies, and all together they have reached the stunning total of over 30 million ! His radio programs are heard daily over more than 1,000 stations in the United States and Canada, and he has starred in his own TV series on both CBS and NBC. Eddy Arnold's trademark is a warmth and neighborly homespun quality that ingratiates him with every type of an audience. For this reason, whether he is performing at a Smoky Mountain hoedown or in a sophisticated Las Vegas supper club, Eddy has received enthusiastic acclaim. His new TV film series will be awaited by an eager, receptive public numbering in the millions. Page 1.2 ■» November 29, 1954 Broadcasting • Telecasting N THE PEOPLE WILL s, nte 9 cast, and given smart, expert production. This show is commercial! It's as close as you can come to knowing you have a sure-fire TV success in advance. DID TIME Produced and Directed by Ben Park; Executive Producer— Joseph Csida 99 "Regulars" in the Eddy Arnold Gang. betty johnson. Terrific new singing discovery. This show should be her stepping stone to stardom. HANK GARLAND and ROY WIGGINS, a sensational guitar team that heads up the musical department. the gordonaires, an exceptional quartet who have been featured on NBC's Grand Ole Opry. WE'VE GOT 'EM — Prices, brochures, audition prints, order blanks! 26 half hours now in production, ready for a January first release. Let's hear from you ! WALTER SCHWIMMER CO., 75 East Wacker Drive, Chicago 1, 111. • FRanklin 2-4392 New York Office: Ted Beil, 16 E. 41st St. • LExington 2-1791 Broadcasting • Telecasting November 29, 1954 • Page 13 OVER 454,000 COOK BOOKS SOLD IN FOOD STORES When nearly half a million — over 454,000 — cook books were sold — which was double the original estimate for the Rochester area — the promoters were astonished. When WHAM Radio exclu- sively did this job better than any medium previously used, everybody sat up and took notice — in the food industry ... in the publishing business . . . and in radio. It was WHAM's persuasive personalities who sent cus- tomers into the stores to buy the famous 24-volume "Ency- clopedia of Cooking." In cook book parlance, the best recipe for getting your share of the 22-county market that spent an estimated $415,- 855,000 for food in 1953* is WHAM radio. Want more proof? Ask us or the Hollingbery man to give you the details of this stupendous radio success story. *Sales Management Survey of Buying Power, 1954 50,000 watts • clear channel • 1180 KC WHAM ROCHESTER RADIO CITY The Stromberg-Carlson Station AM-FM * NBC Affiliate Geo. P. Hollingbery Co., Nat'l Rep. IN REVIEW RAY MILLAND SHOW MUCH of the slapstick that characterized Ray Milland's first year on CBS-TV has been elim- inated this season. The actor seems much more at home in a new format which finds him still in the teaching game, but at a co-ed institution instead of a girls' school. This, in itself, gives the dramatics professor more scope. The so- phistication and polish now accorded the series is largely the work of Harry Tugend, the new producer, who demonstrates a good understand- ing of Mr. Milland's particular brand of comedy by making the most of it. The only other holdover from the former series is Phyllis Avery, as pert and pretty a tv wife as has ever graced the screens. Now known as Professor and Mrs. McNulty, in- stead of the precocious "McNutley" tag, the pair becomes involved in fairly easy-to-believe situations that are resolved with wit, charm and, surprisingly enough, sympathy. The programs, so far, have ranged from the opening effort which dealt with a wealthy widow who was persuaded to stop living in the past, to the professor's "at home" discus- sions which his students carried to the point of invading his planned wedding anniversary celebration. On the Nov. 18 telecast, Professor McNulty surprised a young student, portrayed very effectively by Virginia Gibson, soliloquiz- ing in the empty school auditorium. In trying to find out why this obvious talent doesn't want to have anything to do with the theatre, he ran into her famous actress-mother, enacted by Frieda Inescourt, and her embittered father, Gavin Gordon. He got the family back on the right track by convincing the mother to give up her career in favor of developing her daughter as an actress. Handling the General Electric commercials is Kathi Norris. Pleasant to look at, she de- livers her spots in a flat, nasal voice with many of the words less than recognizable. This might be due, in part, to the scientific jargon Miss Norris is being forced to sling around on be- half of GE's Small Appliances and Electronics Divisions. It's not enough anymore to say "our toasters and washing machines are the best on the market because they toast bread toastier and wash clothes whiter or bluer" — ex-actresses are being forced to deliver detailed engineering explanations which either impress or confuse the average housewife. Production costs: Approximately $30,000 per program. Sponsor: General Electric, Electronics and Small Appliances Divisions, through Maxon and Young & Rubicam, respectively. Produced on film by Revue Productions; tele- cast on CBS-TV, Thurs., 8-8:30 p.m. Cast: Ray Milland, Phyllis Avery (permanent); Virginia Gibson, Frieda Inescourt, Gavin Gordon (Nov. 18). Producer: Harry Tugend; director: Jules Bricken. Writer: Rick Vollaerts (Nov. 18). THE LINE-UP ANY RADIO or tv series which purports to deal with the activities of a police department must, of necessity, be measured against the giant of the genre, NBC-AM-TV's Dragnet. CBS-TV's entry, The Line-up, a video adaption of the network's former radio show, stacks up very well indeed. If this reviewer were compelled to make a choice, he would be forced to express an opinion that The Line-up is a sounder series. From the stark economy of story-telling which gave the earlier Dragnet its intense impact, this program has developed a set of annoying mannerisms and a diffused tale-relating tech- nique. In many of the current series, a story which could easily be depicted in a few minutes is stretched to a half-hour, with the introduc- tion of tangental incidents and characters, so beloved by Mr. Webb, to pad out the material. Perhaps because it is entering a new set of police files, those of the San Francisco police department, The Line-up so far has avoided this pitfall. The CBS-TV entry uses the half- hour time period (less commercial time) to tell a full half-hour story. Its principal characters, Lt. Ben Guthrie (portrayed by Warner Anderson) and Inspector Matt Greb (Tom Tully), are well-rounded personalities, depicted as competent policemen doing a quietly professional job. However, they do not allow their interpretation of a pair of hard-working, conscientious and com- paratively hard-boiled cops to sink to a mo- notonous level of voice and action. Good writing has created a set of believable charac- ters and a number of interesting situations in The Line-up, with a high content of plausibility. Much of San Francisco's flavor, developed through scenes taken in that city, comes through in the well-photographed and edited clips. One sour note intrudes on The Line-up. Brown & Williamson Tobacco Corp. (Viceroy cigarettes) and its agency are obviously con- vinced of the value of the "hard sell." Perhaps the responsible executives should refer them- selves back to their college economics, especi- ally that part of the course dealing with the theory of diminishing returns. Production Cost: approximately $25,000 a seg- ment. Sponsor: Brown & Williamson Tobacco Corp., through Ted Bates & Co. Network: CBS-TV, Fri., 10-10:30 p.m., EST. Executive Producer, Cecil Barker; producer, Jaime del Valle; directors, Thomas Carr, Earl Bellamy, Felix Feist, Hollingsworth Morse, Harold Schuster. Announcer, Art Gilmore; music conductor, Eddie Dunstedter; film editor, Philip Cahn, A.C.E. Writers, E. Jack Neuman (story editor), Sidney Marshall, Joseph Petracca, Leonard Lee, Blake Edwards, John Vlahos, Gil Doud, DeVallon Scott. Stars: Warner Anderson, Tom Tully. ★ ★ * BOOKS PICTURE BOOK OF TV TROUBLES (Vol. 1— Horizontal AFC-Oscillator Circuits), by lohn F. Rider Laboratories Staff. lohn F. Rider Publisher Inc., New York. 80 pp. $1.35. OBTAINING AND INTERPRETING TEST SCOPE TRACES, by lohn F. Rider. lohn F. Rider Publisher Inc., New York. 192 pp. $2.40. HOW TO USE TEST PROBES, by Alfred A. Ghirardi and Robert G. Middleton. John F. Rider Publisher Inc., New York. 176 pp. $2.90. THESE three new paper-bound Rider publica- tions are aimed primarily at the tv service man, although they would be useful to the student of electronics as well. The first volume, the pic- ture book, is the initial number of a planned series reporting the results of troubleshooting a large number of tv sets in the Rider Labs. The second details the use of the cathode-ray oscilloscope in the maintenance and production of electronic equipment. The third describes the various types of test probes and their use in tv receiver servicing. All three volumes are extensively illustrated with diagrams, charts and photographs. Page 14 • November 29, 1954 Broadcasting • Telecasting lm-rt^ DOLLARI DOLLAR ARRET KCKT-TV, with a market covering 52% of the retail sales in Kansas, has an affiliation with NBC, Amer- ica's number one television network. This exclusive coverage exerts tremendous influence on the spending habits of this buying audi- ence. HOWARD MORGAN, Weathercaster and Art Di- rector: Copyrighted charac- ters, "Thermo" and "Doo- dles," help Howard capti- vate the entire family with his weather reporting. V4 MILLION PEOPLE can also enjoy the "Thermo Family" on a five times a week show aimed at the small fry. BOB CAWLEY, Sports Di- rector: Winner of a tv sportscasting award from the Governor of Oklahoma. Versatile "on camera" per- sonality was featured as singer-pianist with the Kate Smith Hour, NBC-TV. He is reaching 45% of the population of Kansas. GIL CAN FIELD, News Di- rector and Film Buyer, joins the KCKT-TV staff follow- ing seven years as Ohio's senior newscaster with WEWS-TV. His factual re- porting, with broad local coverage, reaches 47% of the families in Kansas. COMPLETE DOMINATION • the wheat and cattle center of the nation • the oil capital of Kansas CHANNEL CENTRAL KANSAS TELEVISION COMPANY, INC. GREAT BEND, KANSAS NATL REP.: THE BOLLING CO. INC. LES WARE: GENERAL MANAGER i Broadcasting • Telecasting November 29, 1954 • Page 15 STORER LEADS MERCHANDISING TOO! Based on years of successful experience, advertisers have come to expect top coverage, top ratings and top returns in alf of the markets which are served by Storer radio and television stations. Remember that Storer produces still more dollars for you through intense, aggressive merchandising support. PHILCOw Cracker! f Ball I E Games! JIM WOODS EVERY SUNDAY THREE SHEET POSTERS COUNTER DISPLAYS TRADE BULLETINS r PerrgiKitchen waaa-tv MOMBAYS AT It OO a m wara 1 POINT OF PURCHASE DISPLAYS Page 16 • November 29, 1954 Broadcasting • Telecasting r CONSUMER SURVEYS WINDOW DISPLAYS STOCK CHECKING The Adventures of Kit Carsoi^ WJBK-TV eta IY TUESDAY 6:00 PM » *» tut osiwm <0